JAMES RIVER CORP OF VIRGINIA
8-K, 1995-09-20
PAPER MILLS
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               SECURITIES AND EXCHANGE COMMISSION
                                
                                
                     Washington, D.C.  20549
                                
                                
                                
                            FORM 8-K
                                
                         CURRENT REPORT
                                
                                
               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934
                                
                                
Date of Report (Date of earliest event reported):  September 18, 1995
                                
                                
                                
               JAMES RIVER CORPORATION OF VIRGINIA
     (Exact name of registrant as specified in its charter)
                                
                                
                            Virginia
         (State or other jurisdiction of incorporation)
                                
                                
            1-7911                           54-0848173
   (Commission File Number)     (IRS Employer Identification Number)


          120 Tredegar Street, Richmond, Virginia 23219
  (Address of principal executive offices, including zip code)
                                
                                
 Registrant's telephone number, including area code:  (804) 644-5411
                                
Item 5.   Other Events.

     On  September 18, 1995, James River Corporation of  Virginia
     ("James  River" or the "Company") published a press  release
     announcing  management  changes  in  its  European  Consumer
     Products  Division.   John  F.  Lundgren,  responsible   for
     European  strategic  services  and  marketing  and  business
     operations  in  Greece  and Turkey, has  been  named  acting
     president of the European Consumer Products Division.   John
     F.  Lundgren  replaces Ronald L. Singer, who was  previously
     the president of the European Division.

Item 7.   Financial Statements and Exhibits

(c)  Exhibits:

          99 Press release dated September 18, 1995, published by
          the registrant -- filed herewith.


                           SIGNATURES


      Pursuant to the requirements of the Securities Exchange Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.

                              JAMES RIVER CORPORATION OF VIRGINIA
                              
                              
                              
                              By: /s/ Stephen E. Hare
                                   Stephen E. Hare
                                   Senior Vice President, Corporate Finance
                                   and Chief Financial Officer


Date:    September 19, 1995






Exhibit 99

News release:  Immediate           Contact:  Richard B. Elder (Media)
                                             (804) 343-4785
                                             Celeste Gunter (Financial)
                                             (804) 649-4307


JAMES RIVER ANNOUNCES MANAGEMENT CHANGES IN EUROPE

       Richmond,   Virginia,  September  18,  1995  --  James   River
Corporation announced today that Ronald L. Singer, president of James
River's European consumer products division, has left the company.

      John  F.  Lundgren, responsible for European strategic services
and  marketing and business operations in Greece and Turkey, has been
named  acting president of the European division.  John  will  assume
these  responsibilities  immediately.  He will  also  coordinate  the
integration  of  global services involving finance, human  resources,
information technology and legal affairs.

      Mr.  Lundgren, 44, joined James River in 1982 when the  company
acquired the paper operations of American Can Company.  At that  time
he  was director of marketing for Northern paper products.  For  five
years  he served as director of strategic planning for James  River's
towel  and  tissue  group, and in 1988 he was named  vice  president,
corporate development, responsible for developing and planning  James
River's world-wide consumer paper products strategy.

      In  1990,  when  James River created a European consortium  for
towel, tissue and sanitary paper products manufactured under the name
Jamont, Mr. Lundgren was named vice president, strategic planning  of
that entity.

      Mr.  Lundgren holds a Master of Business Administration  degree
from  Stanford University and a Bachelor of Arts degree in psychology
from Dartmouth College.

      James River Corporation, headquartered in Richmond, Va.,  is  a
manufacturer and marketer of consumer products and food and  consumer
packaging.   These  product  lines include  brands  such  as  QUILTED
NORTHERN  bathroom tissue, BRAWNY paper towels and DIXIE  paper  cups
and  plates.  In addition, the company produces a number  of  popular
European  brands  for  the towel and tissue  market.   James  River's
current annual sales rate is approximately $6.0 billion.



Today's  news release, along with past releases from James River,  is
available by fax, at no charge, by calling PR Newswire's Company News
On Call at (800) 758-5804, ext. 457350







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