JAMES RIVER CORP OF VIRGINIA
10-Q, 1995-05-09
PAPER MILLS
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                 SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C. 20549
                                  
                                  
                                  
                              FORM 10-Q
                                  
                                  
             QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
               OF THE SECURITIES EXCHANGE ACT OF 1934
                                  
                                  
For Quarter Ended:  March 26, 1995          Commission File Number:  1-7911


                 JAMES RIVER CORPORATION of Virginia
       (Exact name of registrant as specified in its charter)
                                  
                                  
           Virginia                          54-0848173
(State or other jurisdiction of           (I.R.S. Employer
incorporation or organization)          Identification No.)


120 Tredegar Street, Richmond, VA              23219
(Address of principal executive offices)     (Zip Code)


 Registrant's telephone number, including area code:  (804) 644-5411
                                  
                                  
                           Not Applicable
        (Former name, former address, and former fiscal year,
                    if changed since last report)
                                  
                                  
Indicate  by  check  mark whether the registrant (1)  has  filed  all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has been
subject to such filing requirements for the past 90 days.

                                                    Yes  X         No
                                                                     
Number of shares of $.10 par value common stock outstanding as of May
1, 1995:

                          81,878,126 shares


                       JAMES RIVER CORPORATION
                             of Virginia
                    QUARTERLY REPORT ON FORM 10-Q
                           March 26, 1995
                                  
                                  
                          TABLE OF CONTENTS

                                                             Page No.
PART I.  FINANCIAL INFORMATION:

     ITEM 1.  Financial Statements:
          
          Consolidated Balance Sheets as of March 26, 1995 and
              December 25, 1994                                    3
          
          Consolidated  Statements  of Operations  for  the 
              quarters ended March 26, 1995 and March 27, 1994     5
          
          Consolidated  Statements of Cash Flows for the
              quarters ended March 26, 1995 and March 27, 1994     6
          
          Notes to Consolidated Financial Statements               7
          
     ITEM 2.  Management's Discussion and Analysis of Financial
                 Condition and Results of Operations              14
     
     
PART II.  OTHER INFORMATION:

     ITEM 1.  Legal Proceedings                                   17
     
     ITEM 2.  Changes in Securities                               17
     
     ITEM 3.  Defaults Upon Senior Securities                     17
     
     ITEM 4.  Submission of Matters to a Vote of Security Holders 17
     
     ITEM 5.  Other Information                                   18
     
     ITEM 6.  Exhibits and Reports on Form 8-K                    18
     
     SIGNATURES                                                   20
     
PART I.     FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

                       JAMES RIVER CORPORATION
                    of Virginia and Subsidiaries
                     CONSOLIDATED BALANCE SHEETS
                March 26, 1995 and December 25, 1994
                  (in thousands, except share data)
                                  
                                                 March    December
                                                  1995        1994
ASSETS                                                            
                                                                  
Current assets:                                                   
  Cash and cash equivalents                    $34,079     $59,296
  Accounts receivable                          901,937     913,501
  Inventories                                  879,124     844,111
  Prepaid expenses and other current            68,516      63,496
    assets
  Deferred income taxes                        100,224      95,126
                                                                  
    Total current assets                     1,983,880   1,975,530
                                                                  
Property, plant and equipment                7,052,280   6,925,036
Accumulated depreciation                    (2,360,357) (2,245,137)
                                                                  
    Net property, plant and equipment        4,691,923   4,679,899
                                                                  
Investments in affiliates                      120,645     125,097
                                                                  
Other assets                                   366,289     367,770
                                                                  
Goodwill                                       793,304     776,032
                                                                  
    Total assets                            $7,956,041  $7,924,328
                                                                  
                                  
             The accompanying notes are an integral part
              of the consolidated financial statements.
                      

                      JAMES RIVER CORPORATION
                    of Virginia and Subsidiaries
               CONSOLIDATED BALANCE SHEETS, Continued
                  (in thousands, except share data)
                                  
                                                March    December
                                                 1995        1994
LIABILITIES AND SHAREHOLDERS' EQUITY                             
                                                                 
Current liabilities:                                             
  Accounts payable                           $572,272    $597,141
  Accrued liabilities                         536,137     513,599
  Short-term borrowings                       175,993     225,132
  Current portion of long-term debt           245,091     221,367
  Income taxes payable                         21,286      11,647
                                                                 
    Total current liabilities               1,550,779   1,568,886
                                                                 
Long-term debt                              2,664,483   2,667,960
Accrued postretirement benefits                                  
  other than pensions                         548,652     545,009
Deferred income taxes                         589,383     594,793
Other long-term liabilities                   281,503     231,129
Minority interests                            160,199     154,930
                                                                 
Preferred stock, $10 par value, 5,000,000                        
  shares authorized, issuable in series;                         
  shares outstanding, 3,630,604               740,303     740,303
                                                                 
Common stock, $.10 par value, 150,000,000                        
  shares authorized; shares outstanding,                         
  March 26, 1995 -- 81,713,473 and                               
  December 25, 1994 -- 81,695,419               8,171       8,170
                                                                 
Additional paid-in capital                  1,212,269   1,211,904
Retained earnings                             200,299     201,244
                                                                 
    Total liabilities and shareholders'
      equity                               $7,956,041  $7,924,328
      
                                                                 
                                  
             The accompanying notes are an integral part
              of the consolidated financial statements.
      

                      JAMES RIVER CORPORATION
                    of Virginia and Subsidiaries
                CONSOLIDATED STATEMENTS OF OPERATIONS
                  For the Quarters (13 Weeks) Ended
                  March 26, 1995 and March 27, 1994
              (in thousands, except per share amounts)
                                  
                                                         
                                               1995        1994
                                                               
Net sales                                $1,637,284  $1,105,503
Cost of goods sold                        1,300,382     934,866
Selling and administrative expenses         242,296     150,332
Severance and other items                     8,271            
                                                               
    Income from operations                   86,335      20,305
                                                               
Interest expense                             60,273      34,957
Other income, net                            10,715       2,261
                                                               
    Income (loss) before income taxes        
      and minority interests                 36,777     (12,391)
                                                               
Income tax expense (benefit)                 15,814      (4,975)
                                                               
     Income (loss) before minority interests 20,963      (7,416)

                                                               
Minority interests                            1,180         330
                                                               
    Net income (loss)                       $22,143     $(7,086)
                                                               
Preferred dividend requirements             (14,643)     (8,202)
                                                               
    Net income (loss) applicable to          
      common shares                          $7,500    $(15,288)
                                                               
Net income (loss) per common share                             
  and common share equivalent                  $.09       $(.19)
                                                               
Cash dividends per common share                $.15        $.15
                                                               
Weighted average number of common shares                       
  and common share equivalents               82,653      81,866
                                                               
                                  
             The accompanying notes are an integral part
              of the consolidated financial statements.


                       JAMES RIVER CORPORATION
                    of Virginia and Subsidiaries
                CONSOLIDATED STATEMENTS OF CASH FLOWS
                  For the Quarters (13 Weeks) Ended
                  March 26, 1995 and March 27, 1994
                           (in thousands)
                                                             1995     1994
Cash provided by (used for) operating activities:                         
  Net income (loss)                                       $22,143  $(7,086)
  Items not affecting cash:                                               
    Depreciation expense and cost of timber harvested     116,493   88,474
    Deferred income tax provision (benefit)                 1,160   (6,885)
    Equity in (earnings) losses of unconsolidated         
      affiliates                                           (5,598)     382
    Severance and other items                               8,271         
    Retirement benefits expense in excess of funding        3,937   10,160
    Amortization of goodwill                                5,622    1,179
  Change in current assets and liabilities:                               
    Accounts receivable                                    26,100   12,913
    Inventories                                           (27,149) (41,553)
    Prepaid expenses and other current assets              (8,160)    (508)
    Accounts payable and accrued liabilities              (28,221)   2,174
    Other current liabilities                              10,969   (8,193)
  Dividends received from unconsolidated affiliates        15,486         
  Other, net                                                5,671    1,273
                                                                          
      Cash provided by operating activities               146,724   52,330
Cash provided by (used for) investing activities:                         
  Expenditures for property, plant and equipment          (91,311) (65,335)
  Cash received from sale of assets                         1,217    5,268
  Investments in affiliates                                        (12,108)
  Other, net                                                3,258    1,880
                                                                          
      Cash used for investing activities                  (86,836) (70,295)
Cash provided by (used for) financing activities:                         
  Increase in short-term borrowings                        10,637         
  Additions to long-term debt                              11,557   58,413
  Payments of long-term debt                              (80,689) (18,992)
  Common and preferred stock cash dividends paid          (26,897) (20,447)
  Other, net                                                  287      (60)
                                                                          
      Cash provided by (used for) financing activities    (85,105)  18,914
                                                                          
Increase (decrease) in cash and cash equivalents          (25,217)     949
Cash and cash equivalents, beginning of period             59,296   23,620
                                                                          
Cash and cash equivalents, end of period                  $34,079  $24,569
                                                                          
             The accompanying notes are an integral part
              of the consolidated financial statements.


             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.   Basis of Presentation

      In  the  opinion  of  management,  the  accompanying  unaudited
consolidated  financial  statements of  James  River  Corporation  of
Virginia  and  Subsidiaries (the "Company" or "James River")  contain
all  adjustments  (consisting  of  only  normal  recurring  accruals)
necessary  to  present  fairly the Company's  consolidated  financial
position as of March 26, 1995, and its results of operations and cash
flows for the quarters (13 weeks) ended March 26, 1995, and March 27,
1994.   The  balance sheet as of December 25, 1994, was derived  from
audited  financial  statements  as of  that  date.   The  results  of
operations  for the quarter ended March 26, 1995, are not necessarily
indicative  of  the results to be expected for the  full  year.   The
results  of  Jamont Holdings N.V. ("Jamont Holdings"), the  Company's
European  consumer products subsidiary, are included on the basis  of
closing dates which lag the Company's fiscal periods by one month.

      Certain  amounts in the prior year's financial  statements  and
supporting footnote disclosures have been reclassified to conform  to
the current year's presentation.


2.   Severance and Other Items

      Results  for  the first quarter of 1995 included a nonrecurring
charge of $8.3 million ($5.3 million net of tax benefits and minority
interest,  or  $.06  per  share) primarily for  costs  related  to  a
reduction  of  approximately  500  employees  at  European   Consumer
Products Business locations in the British Isles.  During the current
quarter,  the  Company made severance payments  of  $1.5  million  to
approximately 60 terminated employees in the United States  for  whom
severance costs were accrued in December 1994.


3.   Other Income

      The components of other income were as follows for the quarters
ended March 26, 1995, and March 27, 1994 (in thousands):
                                    March     March
                                     1995      1994
Interest and investment income     $4,136    $2,975
Equity in earnings (losses) of                     
  unconsolidated affiliates         5,598      (382)
Foreign currency exchange gain 
  (loss)                             (941)        6
Other, net                          1,922      (338)
                                                   
    Total other income            $10,715    $2,261
                                                   
                                  
4.   Income Taxes

      The Company's effective income tax rate was 43% for the quarter
ended  March  26,  1995, compared to 40.2% for the first  quarter  of
1994.  The increase in the effective tax rate from the prior year was
primarily   due  to  (i)  the  relative  size  of  non-tax-deductible
permanent  differences,  the most significant  of  which  relates  to
goodwill resulting from the consolidation of Jamont beginning in  the
third  quarter  of  1994, and (ii) foreign net operating  losses  for
which valuation allowances have been established.


5.   Inventories

      The  components of inventories were as follows as of March  26,
1995, and December 25, 1994 (in thousands):
                                          March  December
                                           1995      1994
Raw materials                          $200,346  $187,634
Finished goods and work in process      573,605   543,872
Stores and supplies                     188,753   184,457
                                        962,704   915,963
Reduction to state certain inventories                   
  at last-in, first-out cost            (83,580)  (71,852)
                                                         
    Total inventories                  $879,124  $844,111
                                                         
                                  

6.   Financial Instruments

      The  estimated  fair  value  of the  Company's  $1,286  million
notional  amount  of  interest rate swaps was a  liability  of  $59.6
million as of March 26, 1995, compared to a liability $128 million as
of  December 25, 1994.  As of March 26, 1995, the carrying  value  of
foreign  exchange contracts was a net liability of $75.8 million  and
the  estimated  fair value of such contracts was a net  liability  of
$109.6 million, compared to net liabilities of $39.6 million and  $73
million,  respectively, as of December 25, 1994.  The estimated  fair
values  were  based on quoted market prices of comparable instruments
and current market rates as of March 26, 1995, and December 25, 1994,
respectively.
                                  
                                  
7.   Commitments and Contingent Liabilities

     (a)  Put and Call Arrangements:
     
           James  River  is  a  party to a put and  call  arrangement
     related to the 13.6% minority interest in Jamont N.V. ("Jamont")
     currently owned by EuroPaper Inc. ("EuroPaper").  EuroPaper  may
     put  its  interest in Jamont to James River during May 1996  and
     James River may call these shares during August 1996, each at  a
     fixed   price  of  approximately  1.04  billion  French   francs
     (approximately $209.2 million using exchange rates in effect  as
     of March 26, 1995).  In addition, Jamont Holdings has a separate
     call   agreement  with  EuroPaper  under  which  it   may   call
     EuroPaper's shares through April 1996 at a formula price.
     
          James River and CRSS Capital, Inc. ("CRSS") each own 50% of
     the  Naheola  Cogeneration  Limited  Partnership  (the  "Naheola
     Partnership"), which was formed in order to develop and  operate
     a  $300  million chemical recovery unit at the Company's Naheola
     mill.   In November 1994, James River initiated the exercise  of
     its call option to purchase CRSS's interest in the facility.  On
     April  4,  1995,  James River and CRSS reached a  settlement  on
     litigation that arose surrounding this call option.  Pursuant to
     the settlement, in May 1995, CRSS will receive approximately $35
     million  for  its  interest  in the facility.   James  River  is
     currently  remarketing  the  right to  purchase  the  additional
     interest  to  a  new investor while retaining its  original  50%
     ownership interest.
     
     
     (b)  Environmental Matters:
     
           Like  its competitors, James River is subject to extensive
     regulation  by  various  federal, state, provincial,  and  local
     agencies   concerning  compliance  with  environmental   control
     statutes  and regulations.  These regulations impose limitations
     on  the  discharge of materials into the environment,  including
     effluent  and  emission  limitations, as  well  as  require  the
     Company  to obtain and operate in compliance with the conditions
     of   permits  and  other  governmental  authorizations.   Future
     regulations  could  materially increase  the  Company's  capital
     requirements and certain operating expenses in future years.
     
           In December 1993, the U.S. Environmental Protection Agency
     ("EPA") published draft rules which contain proposed regulations
     affecting  pulp and paper industry discharges of wastewater  and
     gaseous emissions ("cluster rules").  The final rules are likely
     to  be  issued in late 1996, with a nominal compliance  date  of
     1999.   These  rules  may  require significant  changes  in  the
     pulping  and/or bleaching process presently used  in  some  U.S.
     pulp  mills,  including  several of James  River's  mills.   The
     implementation  of  the  rules  could  materially  increase  the
     Company's capital expenditures between 1997 and 1999.  Based  on
     its   evaluation,   the  Company  expects  that   such   capital
     expenditures could be at least $300 million for James River,  if
     the  regulations  are  approved as  originally  proposed.   This
     estimate  could change, depending on several factors,  including
     changes to the proposed regulations, new developments in control
     and process technology, and inflation.
     
            In  addition,  James  River  has  been  identified  as  a
     potentially  responsible party ("PRP"), along  with  others,  at
     various  EPA  designated  Superfund sites  and  is  involved  in
     remedial  investigations  and actions under  federal  and  state
     laws.   It  is James River's policy to accrue remediation  costs
     when  it  is probable that such costs will be incurred and  when
     they  can be reasonably estimated.  As of March 26, 1995,  James
     River's accrued environmental liabilities, including remediation
     and  landfill closure costs, totaled $37.1 million.  The Company
     periodically reviews the status of all significant  existing  or
     potential  environmental  issues  and  adjusts  its  accrual  as
     necessary.   Estimates  of  costs  for  future  remediation  are
     necessarily   imprecise  due  to,  among   other   things,   the
     identification of presently unknown remediation  sites  and  the
     allocation of costs among PRP's.  The Company believes that  its
     share  of the costs of cleanup for its current remediation sites
     will  not  have  a  material adverse impact on its  consolidated
     financial   position  but  could  have  a  material  effect   on
     consolidated results of operations in a given quarter  or  year.
     As  is the case with most manufacturing and many other entities,
     there can be no assurance that the Company will not be named  as
     a  PRP  at  additional sites in the future  or  that  the  costs
     associated with such additional sites would not be material.
     
     (c)  Bondholder Litigation:
     
          In 1994, James River was sued in Morgan County, Alabama, in
     a  purported  class  action and in Bridgeport,  Connecticut,  by
     certain  former holders of James River's 10-3/4% Debentures  due
     October 1, 2018.  Most of these Debentures were retired by means
     of  a  tender  offer to all holders commenced on  September  18,
     1992.  The remainder were redeemed on November 2, 1992.  Merrill
     Lynch & Co., which acted as James River's dealer manager for the
     tender,  is also named as a defendant in the Alabama  case.   In
     general,   the  complaints  allege  violations  of  a   covenant
     prohibiting  use  of  lower cost borrowed funds  to  redeem  the
     Debentures  before  October 1, 1998, and of  various  disclosure
     obligations,  and  seek damages in excess of  $50  million  plus
     punitive  damages  in  excess  of  $500  million.   James  River
     believes  that  these claims are without merit  and  intends  to
     defend  them  vigorously.  Although the ultimate disposition  of
     legal proceedings cannot be predicted with certainty, it is  the
     opinion  of  the  Company's management that the outcome  of  any
     claim which is pending or threatened, either individually or  on
     a  combined basis, will not have a materially adverse effect  on
     the  consolidated financial condition of James River  but  could
     materially affect consolidated results of operations in a  given
     quarter or year.

8.   Segment Information

      James  River's net sales and income from operations by business
segment  were as follows for the quarters ended March 26,  1995,  and
March 27, 1994 (in thousands):

                                     March       March
                                      1995        1994
Net sales:                                            
  Consumer products:                                  
     North America                $609,498    $557,224
     Europe                        357,640            
        Total consumer products    967,138     557,224
  Food and consumer packaging      420,313     375,737
  Communications papers            301,310     215,044
  Intersegment elimination         (51,477)    (42,502)
                                                      
    Total net sales             $1,637,284  $1,105,503
                                                      
Operating profit (loss):                              
  Consumer Products:                                  
     North America                 $38,425     $28,316
     Europe                          3,547            
        Total consumer products     41,972      28,316
  Food and consumer packaging       18,020      26,633
  Communications papers             44,501     (25,059)
  Severance and other items         (8,271)            
  General corporate expenses        (9,887)     (9,585)
                                                      
    Income from operations         $86,335     $20,305
                                                      
                                  
     
9.   Pro Forma Data

      In  July 1994, James River increased its ownership interest  in
Jamont  from 43.2% to 86.4% for approximately $575 million and  began
accounting  for Jamont as a consolidated subsidiary.   The  following
pro  forma information assumes that the acquisition of the additional
interest  in  Jamont occurred as of the beginning of 1994.   The  pro
forma financial information does not purport to be indicative of  the
results of operations which would actually have been reported if  the
transactions  had occurred for the period indicated or which  may  be
reported  in  the  future.  Jamont is included  in  the  consolidated
balance  sheets as of March 26, 1995, and December 25, 1994, and  its
results of operations are consolidated for all of 1995.

Pro Forma Consolidated                      Quarter
Operating Data                                Ended
(in millions, except per share            March 27,
data)                                          1994
                                                   
Net sales                                  $1,429.5
                                                   
Operating profit                               35.3
                                                   
Net loss                                       (8.4)
                                                   
Net loss applicable to common shares
  (after preferred dividend requirements)     (23.1)
                                                   
Net loss per common share                     $(.28)
                                                   
                                  

10.  Subsequent Events

      On March 29, 1995, the Company announced its Board of Directors
had  approved proceeding with a spin-off to shareholders of  a  large
part of the Company's Communications Papers Business, along with  the
specialty  papers  operations  which  were  formerly  part  of   this
business.  The new company, which is expected to have annual sales of
over $1 billion in 1995, will include papermaking operations with  an
annual  capacity of approximately one million short tons.  The assets
of  the  new  company will include mills located in St. Francisville,
La;  Berlin,  N.H.;  Adams, Mass.; Newark, Del.; Richmond,  Va.;  St.
Andrews and Penicuik, Scotland; Ypsilanti, Parchment and Port  Huron,
Mich.;  and  Milford, N.J.  The St. Francisville,  La.,  and  Berlin,
N.H.,  mills include annual pulping capacity of nearly 600,000  short
tons,  or  approximately three-quarters of the  new  company's  fiber
needs.  Approximately 120,000 acres of managed forests supporting the
Berlin  and St. Francisville mills will also be included in  the  new
company.  The spin-off is planned to be tax-free to shareholders  and
is expected to be effective during the summer of 1995.

     In April 1995, the Company announced its decision to discontinue
towel  and tissue converting operations at its Berlin, New Hampshire,
facility by the end of June.  This decision will affect approximately
150 salaried and hourly positions.  One small tissue machine will  be
taken  out of production, and selected converting equipment  will  be
transferred  to other James River facilities.  The Company  currently
expects  that any fixed asset write-offs associated with the  closure
will  not be material.  The majority of the assets that comprise  the
Berlin  pulp  and paper mill will be part of the spin-off  to  a  new
company, as discussed above.

Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          AND RESULTS OF OPERATIONS

Results of Operations

      For the first quarter ended March 26, 1995, net income rose  to
$22.1 million, principally due to improving operations and pricing in
many  product categories.  This compares favorably to losses of $18.7
million  reported  in  the fourth quarter and $7.1  million  in  last
year's  first  quarter.  Earnings per share of  $.09  were  similarly
improved  over  per  share losses of $.41 and $.19  reported  in  the
fourth  and  first quarters of 1994.  Net sales of $1,637 million  in
the  first quarter were comparable to fourth quarter levels  and  48%
above  the  prior  year's $1,106 million of sales.  The  increase  in
sales  from  the  prior  year was primarily  due  to  the  July  1994
consolidation  of the Company's European Consumer Products  Business,
combined with stronger pricing or unit volumes in many product lines.
Results  for the first quarter of 1995 include severance  charges  of
$8.3 million ($5.3 million net of tax benefits and minority interest,
or  $.06  per  share) for workforce reductions of  approximately  500
employees  at  Consumer  Products Business locations  in  the  United
Kingdom  and  Ireland.  Excluding these charges,  first  quarter  net
income was $27.4 million, or $.15 per share.

      Income  from operations totaled $86.3 million for the  quarter,
more  than  four times last year's first quarter and more than  twice
fourth  quarter  levels.  Operating profits  in  the  North  American
Consumer Products Business increased 36%, from $28.3 million in  last
year's  first quarter to $38.4 million in the current quarter,  while
net sales increased by 9% over the same period, from $557 million  to
$609  million.  Improved profitability was driven by better  pricing,
principally  in  the  commercial  tissue  and  foodservice   markets,
combined  with improving volumes and market shares in retail markets.
Price  increases began to be put into place late in 1994 in  response
to  higher raw material costs.  Net pricing in commercial tissue  and
foodservice  products improved by an average of 8% to 10%  over  1994
first quarter levels as a result of price increases effective in both
October  1994  and  January 1995.  Average  net  pricing  for  retail
products   increased  slightly  year-over-year,  as  price  increases
announced  for  the  beginning of 1995 began to be  realized  in  the
second  half  of  the  quarter.  Further retail  price  increases  of
between  6% and 9% for towel and tissue and certain tabletop products
were announced in mid-March to be effective in May; commercial tissue
prices  are also scheduled to increase as of the beginning of  April.
Compared to the prior year's first quarter, unit volumes increased by
almost  5%  in retail towel and tissue categories and were comparable
in retail tabletop products.  Unit volumes declined slightly for both
commercial  tissue  and foodservice products  as  the  Company  began
reducing the number of its SKU's.

        Operating profits for the European Consumer Products Business
declined  to  $3.5 million, compared to $15 million on  a  pro  forma
basis in last year's first quarter, while net sales increased to $358
million in this year's first quarter from $324 million on a pro forma
basis  in  the  prior year.  Profitability of the  European  Consumer
Products Business has been hindered by significant increases  in  the
cost  of market pulp, waste paper and other raw materials during 1994
and  1995  without commensurate increases in finished  goods  prices.
While  James  River  has  lead  price increase  initiatives  in  many
European  countries, such increases have been difficult to  implement
due  to excess tissue capacity and lower utilization rates in Europe.
Unit volumes for the first quarter of 1995 declined approximately  6%
compared  to  the  prior  year's quarter, as  James  River's  leading
position  on  price  increases resulted in opportunistic  pricing  by
competitors.   First quarter 1995 sales increased  approximately  $30
million  over  the  prior  year due to changes  in  foreign  currency
exchange rates.

       The Food and Consumer Packaging Business reported a decline in
profits,  from  $26.6 million in last year's first quarter  to  $18.0
million  in  the current quarter, while net sales increased  by  12%,
from  $376  million  to  $420  million for  the  comparable  periods.
Operating profits began to be negatively affected in the second  half
of  1994  by  a dramatic rise in raw material costs, particularly  in
plastic resins, waste paper and purchased paperboard and pulp.  Price
increases  have  been  aggressively pursued  to  recover  rising  raw
material costs; however, net realizations have lagged cost increases.
First  quarter unit volumes for flexible packaging were approximately
6%  higher  than the prior year.  Total folding carton  volumes  were
comparable  to  the prior year, but with a higher percentage  mix  of
recycled  cartons.  Customer sales of recycled paperboard experienced
40% year-over-year volume gains.

      Results  for  the Communications Papers Business continued  the
dramatic rebound begun in the second half of 1994.  Operating profits
increased  to $44.5 million in 1995's first quarter compared  with  a
loss  of $25.1 million a year ago, while net sales increased by  over
40%  from  $215 million last year to $301 million this  year.   Price
increases  for uncoated free sheet and coated and uncoated groundwood
papers  combined with the benefits of cost reduction  efforts  caused
the  sharp  year-over-year improvement.  Additional  price  increases
have been announced on many grades, effective for late March or early
April.   Unit  volumes  also improved, with first  quarter  shipments
approximately  6%  ahead  of the prior year,  and  backlogs  remained
strong.  First quarter results were negatively affected, however,  by
increased   costs  for  wood  fiber,  particularly  in  the   Pacific
Northwest, where wood chip costs increased between 15% and  20%  over
the  prior  year.   Higher  costs for wood chips  were  caused  by  a
combination  of  factors,  including the  declining  supply  of  wood
harvested  from  Federal  lands, difficult first  quarter  harvesting
conditions, the soft lumber markets, and higher demand for wood chips
caused  by  the tight conditions in the pulp and paper market.   Wood
chip  costs  in this region may increase further, as these conditions
persist.

      First  quarter general corporate expenses of $9.9 million  were
comparable  with those of the prior year.  Interest expense  for  the
first  quarter of 1995 increased by $25.3 million compared  with  the
same  period in 1994 as consolidated total debt increased from $2,079
million on March 27, 1994, to $3,086 million on March 26, 1995.   The
increase  in  debt  was attributable to the July  1994  purchase  and
consolidation of Jamont.  Other income increased to $10.7 million  in
the  current  quarter  from $2.3 million  for  1994.   This  increase
primarily   relates  to  improvements  in  equity  in   earnings   of
unconsolidated affiliates, particularly the Company's  earnings  from
its  Brazilian  affiliate  which  has  benefited  from  increases  in
worldwide  market  pulp prices (see Note 3 of Notes  to  Consolidated
Financial Statements).  The change in the effective tax rate for 1995
is discussed in Note 4 of Notes to Consolidated Financial Statements.

      On  March 29, 1995, the Company announced that it is proceeding
with a spin-off to shareholders of a large part of the Communications
Papers  Business,  along with the specialty papers  operations  which
were  formerly part of this business.  On a combined basis, this  new
company  is  expected to have annual sales of over  $1  billion  from
eleven  manufacturing facilities and a total papermaking capacity  of
approximately  one million short tons per year.  The spin-off,  which
is  planned  to  be  tax-free  to shareholders,  is  expected  to  be
effective this summer (see Note 10 of Notes to Consolidated Financial
Statements).    This  transaction  is  a  part   of   the   Company's
comprehensive efforts to reduce debt, reduce cyclicality, narrow  the
focus  of  the  Company's  business, and maximize  total  shareholder
value.   The Company also announced that it is continuing to evaluate
strategic alternatives for the Food and Consumer Packaging Business.

      The  Company expects to see further profit improvements as  the
year  progresses.  North American Consumer Products'  results  should
continue  to  improve, as announced price increases  are  more  fully
implemented  in  retail  channels.  Results  for  both  the  European
Consumer  Products  Business  and the  Food  and  Consumer  Packaging
Business  are  also expected to improve, as pricing increases  offset
rising  raw  material  costs.   Communications  Papers'  results  are
expected  to  remain  strong, as market  conditions  continue  to  be
favorable.

Financial Condition

     Capital expenditures totaled $91.3 million for the first quarter
of  1995  compared with $65.3 million for the first quarter of  1994.
This increase is primarily due to the effect of the consolidation  of
Jamont's  capital spending in 1995.  Cash provided by operations  for
the quarter ended March 26, 1995, totaled $146.7 million, compared to
$52.3  million  in the comparable period of 1994.  This  increase  is
primarily due to increases in net income, changes in domestic working
capital   components  (mainly  decreased  inventories  and  increased
payables),  and dividends received from its unconsolidated  Brazilian
affiliate and the Naheola Partnership in 1995.  The Company's current
ratio  increased slightly to 1.28 as of March 26, 1995, from 1.26  as
of  December 25, 1994, and working capital increased to $433  million
from  $407 million for the same time period.  The increase in working
capital of $26 million was attributable to the net decrease in short-
term borrowings and current maturities of long-term debt.

     James River's ratio of total debt, including the current portion
and  short-term borrowings, to total capitalization was 57.1%  as  of
March  26,  1995,  compared to 57.4% as of December  25,  1994.   For
purposes  of calculating this ratio, total capitalization  represents
the   sum   of  current  and  long-term  debt,  including  short-term
borrowings, minority interests and equity accounts.  On December  14,
1994,  the Company refinanced Jamont's European currency unit ("ECU")
borrowing facility which was reduced in size from ECU 400 million  to
ECU 330 million.  For the quarter ended March 26, 1995, the ratio  of
earnings to fixed charges was 1.52.  For the year ended December  25,
1994,  earnings  were  inadequate to cover  fixed  charges  by  $18.8
million.

      As of March 26, 1995, under the most restrictive provisions  of
the  Company's debt agreements, the Company had additional  borrowing
capacity of approximately $600 million and net worth in excess of the
minimum  requirement  specified by such agreements  of  approximately
$450 million.

     In November 1994, James River initiated the exercise of its call
option for CRSS's 50% interest in the Naheola Partnership.  The  call
price  was determined based on a formula established at the inception
of  the partnership.  The Company is currently remarketing the  right
to purchase the additional interest at expected proceeds in excess of
the  call  price  (see  Note 7(a) of Notes to Consolidated  Financial
Statements).

PART II.  OTHER INFORMATION

Item 1.   LEGAL PROCEEDINGS.

      James  River  has been notified by the EPA of a proposed  civil
action  relating to certain environmental violations at the Company's
Berlin,  New Hampshire, mill.  The Company is currently finalizing  a
settlement  with  the EPA and the Department of Justice  relating  to
this  action  which  will likely involve penalties  of  approximately
$200,000.    In  addition,  the  Company  has  agreed  to   implement
environmentally beneficial capital improvements at a cost of at least
$400,000.

Item 2.   CHANGES IN SECURITIES.

     None.

Item 3.   DEFAULTS UPON SENIOR SECURITIES.

     None.

Item 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

      The  Annual Meeting of Shareholders was held on April 20, 1995,
at  which time all of management's nominees for members of the  Board
of  Directors were elected, and the designation of Coopers &  Lybrand
L.L.P.  as the Company's independent accountants for the fiscal  year
which  will  end December 31, 1995, was approved.  Additionally,  the
Company's  common  shareholders voted on two proposals  submitted  by
certain  shareholders: (i) a proposal urging the  Company's  Northern
Ireland  affiliate to implement and/or increase activity on the  nine
MacBride Principles and (ii) a proposal requesting the preparation of
an  equal employment report to be made available upon request to  all
shareholders and employees.  These proposals are more fully described
in  the  James River Proxy Statement for the Annual Meeting  held  on
April 20, 1995.  Shareholders of record of the Company's common stock
and  its  Series P 9% Cumulative Convertible Preferred Stock  at  the
close of business on February 13, 1995, were entitled to vote at  the
Annual Meeting.  Votes were casts as follows:

                                                            Vote       
                                      Voted    Voted Withheld or      Broker
                                        For  Against   Abstained   Non-Votes
Nominees for election of Directors:

  William T. Burgin              79,368,355            2,656,920
  Worley H. Clark, Jr.           71,088,467           10,936,808
  William T. Comfort, Jr.        79,377,191            2,648,084
  William V. Daniel              79,306,074            2,719,201
  Bruce C. Gottwald              71,094,907           10,930,368
  Robert M. O'Neil               79,351,662            2,673,613
  Joseph T. Piemont              79,294,520            2,730,755
  Anne M. Whittemore             79,410,904            2,614,371
  Robert C. Williams             79,172,883            2,852,392
                                                                                
                                  
                                                               Vote            
                                      Voted       Voted Withheld or      Broker
                                        For     Against   Abstained   Non-Votes
Appointment of Coopers &                                                        
  Lybrand L.L.P. as auditors     81,701,048     182,135     142,092
                                                                                
Shareholder proposal -                                                          
  MacBride Principles             4,963,568  63,338,828   6,073,290   7,649,589
                                                                                
Shareholder proposal -                                                          
  Equal Employment Report         6,276,146  61,882,318   6,217,222   7,649,589
                                                                                
                                  
                                  
Item 5.   OTHER INFORMATION.

     None.

Item 6.   EXHIBITS AND REPORTS ON FORM 8-K.

     (a)  Exhibits:
     
          The  exhibits  listed  below are  filed  as  part  of  this
          quarterly report.  Each exhibit is listed according to  the
          number  assigned to it in the Exhibit Table of Item 601  of
          Regulation S-K.
          
          Exhibit                                             Starts
          Number                Description                  on Page
          11     Computation of Earnings per Share --  filed
                 herewith.                                     21
          
          12     Computation of Ratio of Earnings  to  Fixed
                 Charges -- filed herewith.                    24
          
          27     Financial Data Schedules
                 (filed electronically only)

     (b)  Reports on Form 8-K:
     
          During  the  quarter ended March 26, 1995,  and  subsequent
          thereto, the Company filed the following Current Reports on
          Form 8-K:
          
          Date of Report        Event Reported
          January  25,  1995    The Company published a press release
                                announcing its results of operations for the
                                fourth quarter and year ended December  25,
                                1994.
          
          March 29, 1995        The  Company published a press  release
                                announcing that the Board of  Directors
                                approved proceeding with a spin-off  to
                                shareholders  which  includes  a  large
                                part of the Communications Papers Business
                                and certain specialty packaging papers
                                operations included in its Food and Consumer
                                Packaging Business.
                              
                             SIGNATURES


      Pursuant to the requirements of the Securities Exchange Act  of
1934, the Registrant has duly caused this report to be signed on  its
behalf by the undersigned thereunto duly authorized.

                              JAMES RIVER CORPORATION of Virginia
                              
                              
                              
                              By:/s/Stephen E. Hare
                                    Stephen E. Hare
                                    Senior Vice President, Corporate Finance
                                     and Chief Financial Officer
                                     (Principal Financial and 
                                     Accounting Officer)


Date:  May 5, 1995




Exhibit 11
                                  
                 JAMES RIVER CORPORATION of Virginia
                                  
                  COMPUTATION OF EARNINGS PER SHARE
      For the Quarters Ended March 26, 1995 and March 27, 1994
                (in thousands, except per share data)

                                                    First Quarter
PRIMARY                                         1995             1994
                                                                     
Net earnings (loss) applicable                                       
    to common shares                          $7,500         $(15,288)
 
                                                                     
Weighted average number of common
   shares and common share                                           
   equivalents:                          

Common shares outstanding                     81,713           81,630
                                                                     
Issuable upon exercise of out-                                       
   standing stock options and                                        
   pursuant to a deferred stock                                      
   award plan                                  3,723              460
                                                                     
Less assumed acquisition of                                          
    common shares, using proceeds
    from stock options and a defer-
    red stock award plan, under the
    treasury stock method                     (2,922)            (224)
                                                                     
                                                             
                                              82,514           81,866
                                                                     
Primary earnings (loss) per common share        $.09            $(.19)
                                                                     

Exhibit 11 (continued)
                                  
                 JAMES RIVER CORPORATION of Virginia
                                  
                  COMPUTATION OF EARNINGS PER SHARE
       For the Quarters Ended March 26, 1995 and March 27,1994
                (in thousands, except per share data)

                                                    First Quarter
FULLY DILUTED                                  1995              1994
                                                                     
Net earnings (loss) applicable to
    common shares                            $7,500          $(15,288)
                                     
                                                                     
Weighted average number of common
   shares and common share                                           
   equivalents:                                                      
                                                                     
Common shares outstanding                    81,713            81,630
                                                                     
Issuable upon exercise of out-                                       
   standing stock options and                                        
   pursuant to a deferred stock                                      
   award plan                                 4,210               460
                                                                     
Less assumed acquisition of                                          
    common shares, using proceeds
    from stock options and a defer-
    red stock award plan, under the
    treasury stock method                    (3,270)             (224)
                                                                     
                                                            
                                             82,653            81,866
                                                                     
Fully diluted earnings (loss) 
    per common share                           $.09             $(.19)
                                                                     
Exhibit 11 (continued)

                 JAMES RIVER CORPORATION of Virginia
                                  
                  NOTES TO COMPUTATIONS OF EARNINGS
                              PER SHARE


      Primary  earnings per common share is computed by dividing  net
income, after deducting dividends on outstanding preferred shares, by
the  weighted  average number of common shares  and  dilutive  common
share  equivalents  outstanding  during  the  period.   Common  share
equivalents consist of shares issuable pursuant to stock options  and
a  deferred  stock  award plan, and are calculated using  an  average
market price for the period.

      Fully  diluted earnings per common share is computed using  the
same  method  as for the primary computation except that  (i)  common
share  equivalents are computed using the higher of the market  price
at  the end of the period or the average market price for the period,
and  (ii)  the  average number of common shares and  dilutive  common
share equivalents outstanding is increased by the assumed conversion,
if  dilutive, of the Company's Series K $3.375 Cumulative Convertible
Exchangeable   Preferred  Stock,  its  Series  L  $14.00   Cumulative
Convertible  Exchangeable  Preferred  Stock,  its  Series  N   $14.00
Cumulative Convertible Exchangeable Preferred Stock, and its Series P
9%  Cumulative Convertible Preferred Stock.  No conversions of any of
the  convertible preferred stocks have been assumed for  the  periods
presented, as such conversions are not dilutive.





Exhibit 12

                       JAMES RIVER CORPORATION of Virginia
                                        
              COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (a)
                          (Dollar amounts in thousands)
<TABLE>
                                                      Fiscal Year Ended
<CAPTION>
                                      April  December  December  December  December  December
                                   29, 1990  30, 1990  29, 1991  27, 1992  26, 1993  25, 1994
                                        (52       (35       (52       (52       (52       (52
                                     weeks)    weeks)    weeks)    weeks)    weeks)    weeks)
                                                  (b)               (c,d)                 (d)
<S>                                <C>       <C>       <C>      <C>        <C>       <C>          
Pretax income (loss) from                                                                    
   continuing operations,                                                                    
   before minority interests       $371,501   $44,352  $115,170 $(182,817)  $14,115  $(15,693)
                                                                                           
                                                                                             
Add:                                                                                         
  Interest charged to operations    198,743   133,716   191,344   192,962   183,035   210,063
  Portion of rental expense                                                                  
    representative of interest                                                               
    factor (assumed to be one-third) 23,400    15,100    19,891    19,426    19,094    24,224
    
                                                                                             
      Total earnings, as adjusted  $593,644  $193,168  $326,405   $29,571  $216,244  $218,594
Fixed charges:                                                                               
  Interest charged to operations   $198,743  $133,716  $191,344  $192,962  $183,035  $210,063
  Capitalized interest               25,475    10,759    31,740    12,778     5,291     3,080
  Portion of rental expense                                                                  
    representative of interest                                                               
    factor (assumed to be one-third) 23,400    15,100    19,891    19,426    19,094    24,224
 
                                                                                             
      Total fixed charges          $247,618  $159,575  $242,975  $225,166  $207,420  $237,367
                                                                                             
Ratio                                  2.40      1.21      1.34        --      1.04        --
                                                                                             
</TABLE>
                                        
                                        
See accompanying footnote explanations.

Exhibit 12 (continued)

                 JAMES RIVER CORPORATION of Virginia
                                  
        COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (a)
                    (Dollar amounts in thousands)
                                  
                                                   Quarter Ended
                                                March 27,  March 26,
                                                     1994       1995
                                               (13 Weeks) (13 Weeks)
                                                      (d)           
Pretax income (loss) from continuing                                
  operations, before minority interests         $(11,661)    $37,652
                                                                    
  Add:                                                              
    Interest charged to operations                52,203      62,682
                                                                    
    Portion of rental expense representative of
      interest factor (assumed to be one-third)    4,773       6,056

                                                                    
      Total earnings, as adjusted                $45,315    $106,390
                                                                    
Fixed charges:                                                      
  Interest charged to operations                 $52,203     $62,682
                                                                    
  Capitalized interest                               507       1,138
                                                                    
  Portion of rental expense representative of                       
    interest factor (assumed to be one-third)      4,773       6,056
                                                                    
    Total fixed charges                          $57,483     $69,876
                                                                    
Ratio                                                 --        1.52
                                                                    
                                  
See accompanying footnote explanations.

Exhibit 12 (continued)

             JAMES RIVER CORPORATION of Virginia
                              
 NOTES TO COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

(a)  In  computing  the ratio of earnings to fixed  charges,
     earnings   consist  of  income  before  income   taxes,
     minority   interests,  and  fixed   charges   excluding
     capitalized   interest.   Fixed  charges   consist   of
     interest   expense,  capitalized  interest,  and   that
     portion   of   rental   expense   (one-third)    deemed
     representative  of the interest factor.   Earnings  and
     fixed  charges also include the Company's proportionate
     share  of  such  amounts for unconsolidated  affiliates
     which are owned 50% or more and distributed income from
     less than 50% owned affiliates.

(b)  During  1990, the Company changed its fiscal year  from
     one ending on the last Sunday in April to one ending on
     the  last Sunday in December.  During this period,  the
     Company  initiated an operational restructuring program
     designed  to  focus the Company's operations  on  those
     businesses  in  which it commands a substantial  market
     share and which are less cyclical.  In connection  with
     that  program,  the  Company recorded  a  $200  million
     pretax   charge   which  has  been  included   in   the
     calculation  of the ratio of earnings to fixed  charges
     for this period.

(c)  During  1992,  the  Company  initiated  a  productivity
     enhancement program and recorded a $112 million  pretax
     charge  which  has been included in the calculation  of
     the ratio of earnings to fixed charges for this year.

(d)  For the following periods, earnings were inadequate  to
     cover   fixed   charges,  and  the   amounts   of   the
     deficiencies  were:  year ended  December  27,  1992  -
     $195.6  million; year ended December 25, 1994  -  $18.8
     million;  and  quarter ended March  27,  1994  -  $12.2
     million.


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM JAMES RIVER
CORPORATION OF VIRGINIA'S MARCH 26, 1995 FORM 10-Q FINANCIAL STATEMENTS AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000053117
<NAME> JAMES RIVER CORPORATION OF VIRGINIA
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               MAR-26-1995
<CASH>                                          34,079
<SECURITIES>                                         0
<RECEIVABLES>                                  901,937
<ALLOWANCES>                                         0
<INVENTORY>                                    879,124
<CURRENT-ASSETS>                             1,983,880
<PP&E>                                       7,052,280
<DEPRECIATION>                               2,360,357
<TOTAL-ASSETS>                               7,956,041
<CURRENT-LIABILITIES>                        1,550,779
<BONDS>                                      2,664,483
<COMMON>                                         8,171
                                0
                                    740,303
<OTHER-SE>                                   1,412,568
<TOTAL-LIABILITY-AND-EQUITY>                 7,956,041
<SALES>                                      1,637,284
<TOTAL-REVENUES>                             1,637,284
<CGS>                                        1,300,382
<TOTAL-COSTS>                                1,300,382
<OTHER-EXPENSES>                                 8,271
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              60,273
<INCOME-PRETAX>                                 36,777
<INCOME-TAX>                                    15,814
<INCOME-CONTINUING>                             22,143
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    22,143
<EPS-PRIMARY>                                     0.09
<EPS-DILUTED>                                     0.09
        

</TABLE>


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