JAMES RIVER CORP OF VIRGINIA
8-K, 1995-08-22
PAPER MILLS
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               SECURITIES AND EXCHANGE COMMISSION
                                
                                
                     Washington, D.C.  20549
                                
                                
                                
                            FORM 8-K
                                
                         CURRENT REPORT
                                
                                
               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934
                                
                                
  Date of Report (Date of earliest event reported):  August 16, 1995
                                
                                
                                
               JAMES RIVER CORPORATION OF VIRGINIA
     (Exact name of registrant as specified in its charter)
                                
                                
                            Virginia
         (State or other jurisdiction of incorporation)
                                
                                
            1-7911                           54-0848173
   (Commission File Number)     (IRS Employer Identification Number)


          120 Tredegar Street, Richmond, Virginia 23219
  (Address of principal executive offices, including zip code)
                                
                                
 Registrant's telephone number, including area code:  (804) 644-5411
                                
Item 5.   Other Events.

     On  August  16,  1995, James River Corporation  of  Virginia
     ("James  River" or the "Company") published a press  release
     announcing the approval by the Company's Board of  Directors
     of  the  distribution  of all of the outstanding  shares  of
     common  stock of Crown Vantage Inc. to holders of record  of
     James  River  common stock as of the close  of  business  on
     August  25,  1995.  One share of Crown Vantage common  stock
     will  be  distributed for every ten shares  of  James  River
     common stock.  A copy of the press release is filed herewith
     as Exhibit 99(a).

     On  August  17, 1995, James River published a press  release
     announcing  the election of Miles L. Marsh, of Lake  Forest,
     IL,  as President, Chief Executive Officer and member of the
     Board of Directors of James River.  Mr. Marsh will join  the
     Company on October 2, 1995.  A copy of the press release  is
     filed herewith as Exhibit 99(b).

Item 7.   Financial Statements and Exhibits

(c)  Exhibits:

            99(a) Press release dated August 16, 1995, published by
                  the registrant -- filed herewith.

            99(b) Press release dated August 17, 1995, published by
                  the registrant -- filed herewith.



                           SIGNATURES


      Pursuant to the requirements of the Securities Exchange Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.

                              JAMES RIVER CORPORATION OF VIRGINIA
                              
                              
                              
                              By: /s/ Stephen E. Hare
                                       Stephen E. Hare
                                       Senior Vice President, Corporate Finance
                                        and Chief Financial Officer


Date:    August 21, 1995





EXHIBIT 99(a)



News Release:   Immediate          Contact:  Celeste Gunter (Financial)
                                             (804) 649-4307
                                             Richard B. Elder (Media)
                                             (804) 343-4785

         JAMES RIVER BOARD OF DIRECTORS APPROVES DISTRIBUTION OF
                          CROWN VANTAGE SHARES

        RICHMOND, VIRGINIA, August 16, 1995 -- The Board of Directors  of
James  River Corporation today approved the distribution of  all  of  the
outstanding  shares of common stock of Crown Vantage Inc. to  holders  of
record  of James River common stock as of the close of business on August
25,  1995.   One share of Crown Vantage common stock will be  distributed
for every ten shares of James River common stock.

       Crown Vantage, headquartered in Oakland, Calif., is a newly formed
company  which  includes a large portion of James River's  Communications
Papers  Business and the specialty paper based portion of  the  Food  and
Consumer  Packaging Business.  Crown Vantage will issue $500  million  in
long-term debt, the net proceeds of which will be paid to James River  as
a return of capital.  James River intends to use these proceeds to reduce
its long-term debt.  Crown Vantage will also issue a $100 million pay-in-
kind note to James River.

        It  is  expected that on or about August 28, 1995, Crown  Vantage
common  stock will begin trading on the Nasdaq National Market and  stock
certificates  will  be  mailed to registered  shareholders.   Only  whole
shares  of  Crown  Vantage  common stock will be distributed;  fractional
shares  will  be paid in cash, based on the trading value  of  the  Crown
Vantage common stock.  James River has received a letter ruling from  the
Internal  Revenue  Service  indicating  that,  for  federal  income   tax
purposes, the distribution of Crown Vantage shares will be tax-free.   No
action  is  required by eligible James River shareholders to receive  the
Crown Vantage common stock, and no consideration is to be paid by them.

         Holders  of  James  River's  outstanding  convertible  preferred
securities  will  not  receive a distribution  of  Crown  Vantage  common
shares.   However,  the  conversion price  or  rate  of  each  series  of
convertible  preferred stock will be adjusted, in order  to  reflect  the
value  of  the  equity being spun-off.  The conversion price  adjustments
will  be  made  pursuant to defined formulas, and will  be  based  on  an
average price per share of James River common stock prior to the spin-off
and an average of Crown Vantage's common stock price for the first twenty
days of trading.

       Crown Vantage's operating subsidiary, Crown Paper Co., has signed
an underwriting agreement related to the issuance of $250 million of 11%
senior subordinated notes due in 2005.  Crown Paper has also completed
the syndication of a $350 million secured bank financing, of which $250
million will be initially borrowed.  It is expected the closing on the
sale of the notes and the bank financing will occur on or about August
23, 1995.

       The distribution of the shares of Crown Vantage is conditional on
the closings of the financings and the receipt of various consents and
approvals, among other things, and, accordingly, is subject to rescission
until the close of business on the record date.

       James River Corporation, headquartered in Richmond, Virginia, is a
leading manufacturer and marketer of consumer products, food and consumer
packaging and business papers.  These product lines include leading
brands such as QUILTED NORTHERN bathroom tissue, BRAWNY paper towels,
DIXIE paper cups and plates, QUILT-RAP sandwich wrap, QWIK WAVE microwave
packaging, EUREKA! recycled copy paper and WORD PRO copy paper.  In
addition, the company produces a number of popular brands for the
European towel and tissue market.  Subsequent to the spin-off of Crown
Vantage, James River will have an annual sales rate of approximately $6.0
billion.

                                    
                                    
Today's news release, along with past releases from James River, is
available by fax, at no charge, by calling PR Newswire's Company New On
Call at (800) 758-5804, ext. 457350.




Exhibit 99(b)
News Release:  Immediate           Contact:  Richard B. Elder (Media)
                                             (804) 343-4785
                                             Celeste Gunter (Finance)
                                             (804) 649-4307
                                
      JAMES RIVER NAMES MILES L. MARSH AS PRESIDENT AND CEO
                                
     RICHMOND,  VIRGINIA,  August  17,  1995  --  The  Board   of

Directors of James River Corporation today announced the election

of  Miles L. Marsh, 48, of Lake Forest, Ill., as president, chief

executive  officer and member of the board.   He  will  join  the

company October 2, 1995.

     Mr.  Marsh  was  most recently chairman and chief  executive

officer  of Pet Inc. of St. Louis, prior to the sale  of  Pet  to

Grand  Metropolitan  PLC in March of this  year.   Prior  to  his

position at Pet, and its parent company, Whitman Corporation, Mr.

Marsh  spent eight years with various divisions of Dart  &  Kraft

Inc., Kraft Inc. and General Foods USA, all of which are part  of

Philip Morris Companies Inc.

     In  1989, Mr. Marsh joined Whitman Corporation in Chicago as

president and chief operating officer with responsibility for Pet

and  the other Whitman units.  Two years later he became chairman

and   chief  executive  officer  of  Pet,  with  the  charge   to

restructure the business, streamline the organization, revitalize

its  product development and marketing activities, and return the

company to a position of healthy growth.

     At  Pet,  Mr.  Marsh  raised company earnings  substantially

between  1991  and  1994.  He  led productivity  improvements  in

manufacturing,  purchasing  and  distribution  that  resulted  in

significant   annual  savings.   Also,  he  sold   non-performing

businesses,  liquidated  debt  and  restructured  the   company's

remaining debt at lower interest costs.

     In  addition, Mr. Marsh led the revitalization of Pet brands

with  new entries for its Progresso Soup, Old El Paso and Van  de

Kamps   food  lines.   He  increased  advertising  and  marketing

efforts,  and internationally, he expanded the company's  Old  El

Paso franchise with new products, and distribution in Europe  and

Australia.

     Prior  to  his  responsibilities with Whitman and  Pet,  his

experience  included  several assignments in management,  finance

and operations management.

     After  completing  his formal education,  Mr.  Marsh  joined

McKinsey  and  Company  in  1976.  In 1981,  he  was  named  vice

president  and  chief financial officer of the consumer  products

group at Dart & Kraft Inc.

     From  1982 to 1984, Mr. Marsh served as general manager  and

managing  director of Hobart, UK, a subsidiary of Dart  &  Kraft.

In  1984,  he  was  named  executive  vice  president  and  chief

financial officer of Kraft Inc. in Northbrook, Ill., and in 1985,

he was named president, international, of Kraft.

     In   1988,  Mr.  Marsh  became  president,  operations   and

technology  group,  at Kraft in Glenview, Ill.,  prior  to  being

named  president  of General Foods USA in White Plains,  N.Y.,  a

year later.

     A  native  of South Africa, Mr. Marsh holds a Bachelor's  of

Science   degree  in  Economics  and  a  Master's   of   Business

Administration  degree in Marketing from the University  of  Cape

Town,  S.A.,  and  a  Doctorate of  Philosophy  in  Finance  from

Northwestern  University.   He  is  married  to  Lorna  Marsh,  a

contemporary artist, and they have two children.

     "James  River is indeed fortunate to have someone  of  Miles

Marsh's experience and proven leadership," said James River board

chairman  and co-founder, Bob Williams. "I am confident  that  he

will carry forward the many initiatives we have set in motion  to

return the company to exciting new levels of competitiveness  and

profitability.  I feel very comfortable now about  my  retirement

at the end of the year."

     "And  I,  in  turn, am very pleased to be  on  board,"  said

Miles  Marsh, the newly elected president and CEO of James River.

"I  see  tremendous growth opportunities for the company and  our

shareholders. Well founded strategies and programs  are  underway

as stepping stones into a bright future for James River."

                                

     James River Corporation, headquartered in Richmond, Va., is
a leading manufacturer and marketer of consumer products, food
and consumer packaging, and business papers.  These product lines
include leading brands such as QUILTED NORTHERN bathroom tissue.
BRAWNY paper towels, DIXIE paper cups and plates, QUILT-RAP
sandwich wrap, QWIK WAVE microwave packaging, EUREKA! recycled
copy paper, and WORD PRO copy paper.  In addition, the company
produces a number of popular brands for the European towel and
tissue market.  James River has a current annual sales rate of
$6.0 billion.


     Today's news release, along with past releases from James
River, are available by fax, at no charge, by calling PR
Newswire's Company News On Call at (800) 758-5804, ext. 457350.
Also, photos of Mr. Marsh are available upon request by calling
(804) 649-4456.



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