JAMES RIVER CORP OF VIRGINIA
10-K, 1997-03-27
PAPER MILLS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    Form 10-K

                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                                     of the
                         SECURITIES EXCHANGE ACT OF 1934

                 For the year ended            Commission File
                  December 29, 1996             Number 1-7911

                             JAMES RIVER CORPORATION
                                   of Virginia
             (Exact name of registrant as specified in its charter)

               VIRGINIA                                    54-0848173
    (State or Other Jurisdiction of                     (I.R.S. Employer
    Incorporation or Organization)                     Identification No.)

                 120 Tredegar Street, Richmond, Virginia 23219
                    (Address of Principal Executive Offices)

               Registrant's Telephone Number, Including Area Code
                                 (804) 644-5411

                Securities registered pursuant to Section 12(b) of the Act:
                                                       Name of Each Exchange
Title of Each Class                                    on Which Registered

Common Stock, $.10 par value                           New York Stock Exchange

Rights to Purchase Series M                            New York Stock Exchange
Cumulative Participating
Preferred Stock, $10 par value

Series K $3.375 Cumulative                             New York Stock Exchange
Convertible Exchangeable
Preferred Stock, $10 par value

Depositary Shares Representing                         New York Stock Exchange
Series L $14.00 Cumulative
Convertible Exchangeable
Preferred Stock, $10 par value

Depositary Shares Representing                         New York Stock Exchange
Series O 8 1/4% Cumulative
Preferred Stock, $10 par value

Depositary Shares Representing                         New York Stock Exchange
Series P 9% Cumulative Convertible
Preferred Stock, $10 par value

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days.
                                                     Yes x      No

     Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

Aggregate market value of voting stock, including common stock and depositary
  shares representing Series P 9% Cumulative Convertible Preferred Stock, held
  by non-affiliates of the registrant, at close of business,
  February 20, 1997............................................. $2,750,746,261
Number of shares of $.10 par value common stock outstanding,
as of February 20, 1997. ............................................86,305,095

Documents Incorporated by Reference:
(1) Portions of the registrant's Annual Report to Shareholders for the year
ended December 29, 1996, incorporated into Parts I and II hereof; and (2)
Portions of the registrant's definitive Proxy Statement for the Annual Meeting
of Shareholders to be held on April 24, 1997, incorporated into Part III hereof.

<PAGE>


                       JAMES RIVER CORPORATION OF VIRGINIA
                           Annual Report on Form 10-K
                                December 29, 1996

                                TABLE OF CONTENTS

                                     PART I
                                                                           Page

Item  1.  Business.........................................................   3

Item  2.  Properties........................................................ 11

Item  3.  Legal Proceedings................................................. 12

Item  4.  Submission of Matters to a Vote of Security Holders................12

          Executive Officers of the Registrant.............................. 13

                                     PART II

Item  5.  Market for Registrant's Common Equity and
           Related Stockholder Matters...................................... 15

Item  6.  Selected Financial Data........................................... 15

Item  7.  Management's Discussion and Analysis of Financial
           Condition and Results of Operations.............................. 15

Item  8.  Financial Statements and Supplementary Data....................... 15

Item  9.  Changes in and Disagreements with Accountants on
           Accounting and Financial Disclosure.............................. 16

                                    PART III

Item 10.  Directors and Executive Officers of the Registrant................ 16

Item 11.  Executive Compensation............................................ 16

Item 12.  Security Ownership of Certain Beneficial Owners
           and Management................................................... 16

Item 13.  Certain Relationships and Related Transactions.................... 16


                                     PART IV

Item 14.  Exhibits, Financial Statement Schedules and
           Reports on Form 8-K.............................................. 17


<PAGE>


                                     PART I


ITEM 1.        BUSINESS

(a)      GENERAL DEVELOPMENT OF BUSINESS

James River  Corporation  of Virginia  (together with its  subsidiaries,  "James
River"  or the  "Company")  was  founded  in  1969  and is  incorporated  in the
Commonwealth of Virginia. James River is a marketer and manufacturer of consumer
products,  including towel and tissue and disposable  food and beverage  service
products;  as well as  packaging,  including  folding  cartons  and  foodservice
products;  and  communications  papers,  including business papers and specialty
papers.  James River is one of the industry leaders in terms of sales within the
United  States  and  Europe  in towel and  tissue  products.  James  River is an
industry  leader,  as  measured  by sales of  disposable  foodservice  items and
folding cartons,  within the United States,  and, on the West Coast, in uncoated
business papers. During its twenty-eight year history, James River has pursued a
strategy of  internal  growth and  acquisition  which has allowed the Company to
significantly  expand its  business and broaden its product  lines.  Disclosures
made herein are as of December  29,  1996,  or for the 52-week  year then ended.
Portions  of  the  James  River   Corporation  of  Virginia   Annual  Report  to
Shareholders  for the year ended December 29, 1996,  (the "1996 Annual  Report")
are incorporated in this Form 10-K by specific reference.

One of the  Company's  key  strategies  in recent years has been to focus on its
core, paper  technology-based  consumer  products and packaging  businesses.  In
support of this  strategic  focus,  the  Company  has  entered  into a number of
transactions in the past few years.  The Company's most  significant  investment
during the last five years was in its European Consumer Products subsidiary.  In
July 1994, the Company increased its share of ownership in the European Consumer
Products Business from 43% to 86% at a cost of approximately  $575 million.  The
Company  acquired the remaining  14% interest in  September,  1996, at a cost of
$200 million to bring its ownership to 100%.  In the Company's  efforts to focus
on its core  businesses,  James River has also  divested of a number of non-core
operations in 1996 and 1995. In August 1996,  the Company  completed the sale of
its Flexible  Packaging group which included four lamination and coating plants,
five film and converting  plants,  and a rigid plastics  container plant.  Gross
cash  proceeds of $373 million from the sale were used to purchase the remaining
14% interest in the  European  Consumer  Products  Business  with the  remaining
proceeds used to reduce long-term variable-rate  borrowings.  Additionally,  the
Company  completed the sale of its Inks  Division of the  Packaging  Business in
October 1996 for cash proceeds of $27 million and the sale of its Handi-Kup foam
cup  operations  and its  specialty  operations of the North  American  Consumer
Products  Business for  proceeds of $52 million and $30  million,  respectively.
Outstanding  debt was reduced by $577 million in 1996 using a combination of net
divestiture proceeds and cash flows provided by operations. In 1995, James River
spun off Crown Vantage Inc. ("Crown Vantage") which consisted of a large part of
its Communications  Papers Business along with the specialty paper-based portion
of the Packaging Business.  As a result of this spin-off,  the Company decreased
its exposure to the cyclical  printing and publishing  papers market and reduced
debt by $500 million.  Acquisitions,  dispositions  and  investments  during the
three years ended December 29, 1996, are discussed in Notes 2 and 17 of Notes to
Consolidated  Financial  Statements in the 1996 Annual Report, which information
is incorporated herein by reference.

The Company continues to focus on reducing costs, intensifying marketing and new
product  development   activities  to  further  strengthen  its  brands,  fixing
underperforming  businesses,  and  restructuring  its  portfolio of assets.  The
Company  currently expects that the  rationalization  of its portfolio of assets
will continue in 1997 and may include,  among other items,  the  divestiture  of
some of James River's owned timberlands.  Future  divestiture  proceeds and free
cash  flow  will be  directed  toward  capital  structure  simplification,  debt
reduction, or possibly, strategic acquisitions.
<PAGE>

(b)      FINANCIAL INFORMATION ABOUT INDUSTRY SEGMENTS

James River  currently  conducts its business in three major  segments:  (i) the
Consumer Products segment,  which manufactures and markets paper-based  personal
care and  disposable  tabletop  products;  (ii)  the  Packaging  segment,  which
provides  retail  packaging  for food  and  consumer  products;  and  (iii)  the
Communications Papers segment,  which manufactures and markets uncoated business
and  printing  papers  serving  the  commercial  printing  and  office  markets.
Financial  information  on the  Company's  segments  for the three  years  ended
December 29, 1996,  is presented in Note 16 of Notes to  Consolidated  Financial
Statements and Supplemental Pro Forma Financial  Information  (Unaudited) in the
1996 Annual Report, which information is incorporated herein by reference.

(c)      NARRATIVE DESCRIPTION OF BUSINESS

Principal Products

James River processes basic raw materials,  such as wood, wood pulp, wastepaper,
paperboard and plastic resins,  into products which generally are close to or in
their end use form.

         Consumer Products Business - North America. The North American Consumer
Products   Business,   headquartered   in  Norwalk,   Connecticut,   represented
approximately  45% of the  Company's  consolidated  sales in 1996 and would have
comprised 47% of  consolidated  sales as the Company was  configured at December
29, 1996. This business  produces personal care products such as bathroom tissue
and towels;  and  disposable  tabletop  products such as paper and plastic cups,
paper plates,  napkins and plastic cutlery. The North American Consumer Products
Business is organized  along retail and commercial  market  channels,  with each
channel carrying both personal care products and tabletop  products.  The retail
group markets a number of popular  national brands  including  QUILTED  NORTHERN
bathroom tissue;  BRAWNY paper towels;  VANITY FAIR premium  napkins;  and DIXIE
plates,  cups  and  cutlery;  as well as a number  of  regional  brands.  Retail
products are marketed  principally through grocery stores, mass merchants,  drug
stores and warehouse  clubs.  The commercial  group markets the broadest line of
personal care and tabletop  products in the industry  under the DIXIE,  MARATHON
and JAMES RIVER - CANADA brand names, as well as a variety of regional brands. A
national  sales force sells these  products to fast food chains,  sanitary paper
distributors,  janitorial supply  distributors and foodservice  distributors for
use in restaurants, hotels, offices, factories and schools.

         Consumer  Products  Business - Europe.  The European  Consumer Products
Business, headquartered in Brussels, Belgium, comprised approximately 29% of the
Company's   consolidated   sales  in  1996  and  would  have  comprised  30%  of
consolidated  sales as the Company was  configured  at December  29,  1996.  The
European Consumer Products  Business' product lines,  which are sold in both the
retail and  away-from-home  markets,  include towel and tissue  products such as
bathroom and facial tissue, paper towels, and tabletop products such as napkins,
placemats,  cups and  plates.  The  European  Consumer  Products  Business  also
produces  unconverted  tissue,  feminine  hygiene  products,  as well as various
nonwoven  products.  The European Consumer  Products  Business' branded products
include LOTUS bathroom tissue and VANIA feminine hygiene products, both of which
occupy leading positions in the French market,  TENDERLY bathroom tissue sold in
Italy and COLHOGAR bathroom tissue sold in Spain.

         Packaging Business.  The Packaging Business,  headquartered in Milford,
Ohio, produces packaging for many consumer products and pharmaceutical companies
and other  diversified  businesses  throughout the United States.  This business
accounted for approximately 19% of the Company's  consolidated sales in 1996 and
would have comprised 15% of  consolidated  sales as the Company is configured at
December 29, 1996.  Products  provided by this business  include folding cartons
and paperboard (such as ice cream cartons, cereal boxes and microwave packages),
and foodservice  products (such as QUILT-RAP and other sandwich  wraps,  freezer
papers and interfolded  paper products).  Folding cartons are produced from both
<PAGE>

bleached and recycled  paperboard.  Folding carton operations are supported by a
polyethylene  extrusion  coating plant and an automated carton die manufacturing
plant.  Foodservice  products  utilize paper or paperboard based substrates that
are coated,  treated,  or laminated to create packaging  materials  suitable for
"ready to serve" food products.

         Communications  Papers Business.  The Company's  Communications  Papers
Business, headquartered in Norwalk, Connecticut, represented approximately 7% of
the  Company's  consolidated  sales  in 1996  and  would  have  comprised  8% of
consolidated  sales as the Company is  configured  at  December  29,  1996.  The
Communications  Papers Business is primarily focused on two major product lines:
printing and publishing papers and converting and specialty papers. Printing and
publishing  papers  serve the  commercial  printing  and office  markets.  These
products are designed to meet the needs of the printing and  publishing  markets
and are sold  either on a direct  basis or  through  merchants  and  brokers  to
consumers, publishers and printers. The Company's WORD PRO, XEROBOND and private
label  business  papers  are used in  offices  and by retail  printers  for copy
machines  and offset  presses.  James  River  also  produces  numerous  recycled
business and printing  papers  including  EUREKA!  20,  recycled-content  office
papers,  printing papers, forms and envelope converting papers; and EUREKA! copy
paper, formsbond and offset printing papers.

Marketing

Marketing of the Company's North American consumer products, packaging products,
and  communications  papers is  managed  at the  product  group  level and along
distribution channels in order to supply customers with a broad line of products
and to focus on national and regional market needs.  The Company's  products are
marketed  directly  to  customers  both  through  national  and  regional  sales
organizations  as well as through  outside  distributors  who focus on  specific
market segments,  including James River's Commercial Products sales force, which
markets both  personal  care and tabletop  products to the  commercial  markets.
Regional  distribution centers located throughout the United States are utilized
to minimize inventories and transportation costs to customers.

Marketing  of the  Company's  products  within  Europe is  similar to the United
States. National (i.e. individual country) sales organizations are necessary due
to  the   customer,   consumer  and  cultural   differences   among   countries.
Additionally,  despite the  elimination  of many  tariffs and trade  barriers in
Europe,  logistics  costs  remain much  higher than in the United  States due to
infrastructure   differences,   language   issues,   varying   customer  service
requirements,  and local delivery customs or preferences.  Thus, the majority of
products are produced and sold within national  markets.  As customers move in a
more pan-European direction via expansion,  mergers and cross-border  alliances,
multi-national  sales force  cooperation and pan-European  sales,  marketing and
logistics efforts are established to service their changing needs.

New Products

James River is continually enhancing the quality and design of its products, and
expanding its product  offerings to meet various  customer  needs.  During 1996,
each of the Company's three  businesses  introduced new or expanded  products to
the  marketplace.  Within the North American  Consumer  Products  Business,  the
Company  introduced  for the retail market,  QUILTED  NORTHERN ULTRA DOUBLE ROLL
bathroom tissue and for the commercial  market DIXIE  PERFECTOUCH  paper hot cup
and COMPACT coreless  bathroom tissue.  The Company's new QUILTED NORTHERN ULTRA
DOUBLE ROLL bathroom tissue,  a super premium tissue product,  is an enhancement
to the Company's  QUILTED NORTHERN tissue line. The Company's  European Consumer
Products  Business  introduced  several  product  enhancements to strengthen its
position in markets  where it already  holds  strong  branded  positions  and in
emerging  markets  with high  growth  potential  such as Russia  and the  Baltic
countries. The Company developed and introduced new bathroom tissue (2 ply and 3
ply), kitchen towels and handkerchiefs  using innovative  embossing  techniques.
<PAGE>

The Company's  Packaging Business provided superior microwave packaging with its
patented QWIK WAVE family of products,  which was expanded to include QWIK CHECK
and MICROFLEX Q. The materials in these microwave  packages use microwave energy
to crisp and brown  foods.  During  1996,  the  Communications  Papers  Business
continued to expand and improve its branded product lines.

Raw Materials and Supplies

James River utilizes a variety of raw materials in its manufacturing  processes.
These include wood, wood pulp,  wastepaper,  other natural and synthetic fibrous
materials, selected base papers and boards, plastic films, resins and chemicals.
James  River  believes  there  is  generally  a  sufficient  supply  of these or
substitutable raw materials.

In addition to these materials, pulp and paper production depends on an adequate
supply of water,  electric power and various forms of fuel. The Company directly
generates  approximately  20 percent of its  electrical  power needs  internally
through   turbine-generators  and  hydroelectric  stations,  which  are  located
principally in New England, the Midwest and the Southeast.  The Company operates
or is  associated  with  a  number  of  cogeneration  facilities  which  produce
electricity  for sale to local  utilities and which  effectively  generate steam
used in the papermaking  process,  while reducing both air and water  emissions.
James  River  generates  more  than  one-half  of its  fuel  needs  through  the
utilization of black liquor (which is a by-product of the pulping process), wood
waste and other residue.

The Company's paper products are  manufactured  principally from wood pulp which
is produced  internally  or is purchased  from external  sources.  James River's
virgin pulping  facilities  include those producing both chemical and mechanical
pulp.  Additionally,  the  Company  produces  secondary  fiber pulp  through the
recycling of wastepaper  and other  reclaimable  fiber  sources.  This secondary
fiber pulp is generally used  internally  for paper  production  processes.  The
capacity of James River's pulping  facilities,  in North America and Europe,  is
summarized as follows:

                                                           Capacity
    Pulp Type                                           (Tons Per Year)
    ---------                                           ---------------
    Chemical     ........................................  1,795,000
    Mechanical   .......................................     120,000
    Secondary    .......................................     938,000
                                                          ----------
        Total    ........................................  2,853,000
                                                          ==========
In  addition  to the  Company's  internal  sources,  several  types  of pulp are
purchased from other  suppliers in the United States,  Canada and other parts of
the world. Purchased pulp is used to supply partially integrated paper mills, to
obtain types of pulp not produced by the Company, or to minimize  transportation
costs.  James River is a net seller in North  America of  approximately  200,000
tons per year of market pulp.  These market pulp sales are reported in the North
American Consumer Products Business.  The Company's paper machines in Europe are
supplied  through a combination of James River's North American pulp production,
secondary fiber pulp and purchased chemical pulp.  Substantially all of the pulp
acquired  within the United  States is purchased at or below  prevailing  market
prices through the use of volume  discounts.  James River  purchases  wastepaper
from  a  variety  of  collection  agents  and  outside  vendors  for  use in the
production   of  secondary   fiber  pulp.   Secondary   fiber  pulp   represents
approximately 30% of James River's total worldwide pulp production.

Pulpwood and  woodchips  used in James  River's  pulp mills are obtained  from a
combination of owned and leased lands, lands covered by long-term cutting rights
agreements,  pulpwood and woodchip supply contracts,  and open market purchases.
All of the  timberlands  controlled by James River or its affiliates are managed
on a sustained-yield  basis, and the rate of harvesting is generally equal to or
less than the average growth rate.  James River presently has controlled  access
to the  timber  supply  from a total  of  approximately  3.0  million  acres  of
<PAGE>

timberland. Of the total current timber supply,  approximately 260,000 acres are
located in New England,  the Southeast  and the  Northwest.  An  additional  2.6
million  acres  located  in  Canada  are  leased by James  River-Marathon,  Ltd.
("Marathon") and its joint venture affiliate,  Dubreuil Forest Products Limited.
The remaining  140,000  acres include lands which are subject to cutting  rights
contracts and managed land programs.

James River also purchases  paper and paperboard from outside vendors for use in
its converting  plants.  The largest of these items is bleached  paperboard used
for folding cartons, plates and cups and as a coating base stock. These products
utilize  bleached   paperboard  with  weights  ranging  from  standard  to  very
lightweight cup stock. James River produces over 73% of its bleached  paperboard
needs at its Naheola,  Alabama,  mill. The balance of the Company's requirements
is purchased from outside  bleached  paperboard  producers,  over  two-thirds of
which is acquired  pursuant to  long-term  contracts  with prices that are at or
below prevailing market prices.

James River purchases a significant amount of plastic resins, which are utilized
in the production of tabletop  products.  The North American  Consumer  Products
Business uses over 160 million pounds per year of polystyrene and  polypropylene
plastic  resins in  producing  plastic  containers;  lids for  plastic and paper
containers;  and plastic cutlery.  The Company purchases plastic resins pursuant
to negotiated arrangements with a variety of suppliers.

Trademarks and  Patents

James  River  has a large  number  of  trademarks  and  trade  names  registered
domestically  and in certain  foreign  countries  under  which it  conducts  its
business.  Trademarks include,  among others,  QUILTED NORTHERN,  BRAWNY, VANITY
FAIR, NICE 'N SOFT, VANIA, MARINA, DIXIE, SUPERWARE, LOTUS, COLHOGAR,  TENDERLY,
DIXIE/MARATHON,  QUILT-RAP,  QWIK  CRISP,  EUREKA!, and WORD PRO.  The  Company
considers its trademarks,  in the aggregate, to be material to its business, and
consequently,  seeks trademark  protection by all available  means.  The Company
also has a variety of material  patents and  licenses  related to its  business.
While,  in the  aggregate,  the  foregoing  patents and licenses are of material
importance to James River's  business,  the loss of any one or any related group
of such intellectual property rights would not have a material adverse effect on
the operations of James River.

Seasonal Business

While  seasonal  variation  in  demand is not a major  factor  in the  Company's
business,  the first and fourth quarters of the year are generally the lowest in
net sales and  operating  income.  Net sales and profit  margins in the Consumer
Products  Business  are  generally  higher in the spring and summer  (second and
third  quarters)  compared to the winter (fourth and first  quarters) due to the
seasonal volume strength of the retail DIXIE paper cup and plate business during
the summer months.  In addition,  the commercial  tissue portion of the Consumer
Products  Business  generally  experiences  softer  sales  volumes in the fourth
quarter,  when many  industrial  customers  are on extended  holiday  shutdowns.
Profit  margins for the Company have also  historically  been lower in the first
and fourth quarters because of holiday,  vacation and maintenance  shutdowns and
seasonal energy costs.

Customers

Sales to James  River's five largest  customers in the  aggregate  accounted for
approximately  16% of consolidated  net sales in 1996 and 1995, and 17% in 1994.
For 1996, sales to the five largest  customers of the Consumer Products Business
in North America and Europe  accounted for  approximately  30% and 27% of sales,
respectively;  sales to the five  largest  customers of the  Packaging  Business
represented  approximately  22% of its  sales;  and  sales to the  five  largest
customers of the Communications  Papers Business accounted for approximately 48%
of its sales.  There  were no  individual  customers,  however,  to which  sales
exceeded 10% of James River's  consolidated net sales. The Company's loss of any
customer would not have a material adverse effect on the financial  condition of
the Company.
<PAGE>

Order Backlog

In the Consumer Products and Packaging Businesses, the Company maintains product
inventories  to meet delivery  requirements  of its  customers;  therefore,  the
backlog  of  customer  orders  for these  segments  is not  significant.  In the
Communications  Papers Business,  the Company's backlogs were generally 10 to 25
days  depending on the product,  as of December 29, 1996, and 5 to 20 days as of
December  31, 1995.  Order  backlog  does not vary  substantially  on a seasonal
basis.

Competition

James  River  competes  domestically  and in  Europe  and is among  the  largest
suppliers of paper  products  within the segments  that they serve.  The Company
competes  on the  basis of  price,  product  quality  and  performance,  product
development  effectiveness,  service,  and sales and  distribution  support.  In
addition,  advertising  and  promotion  are  important  tools for  competing for
consumer sales. The segment in which the Communications Papers Business operates
can be impacted by increased levels of imports from European and other producers
when pulp prices are low.

         Consumer  Products  Business - North  America.  James River competes in
both the retail and commercial  channels for sales of towel and tissue products.
The  retail  channel,  which is  primarily  tied to  population  growth  and new
household  growth,  is  mature  with an  annual  growth  rate  of 1% to 2%.  The
commercial channel has had a slightly higher annual growth rate in recent years;
however,  it is  more  significantly  affected  by  downturns  in  the  economy.
Marketing  of towel and tissue  products  is  generally  characterized  as being
highly competitive.  During 1996,  approximately two-thirds of the Company's net
sales of towel and tissue  products  were to retail  channels  and  one-third to
commercial  channels.  Towel and tissue  production in the U.S. is  concentrated
among a few large manufacturers and certain smaller regional producers. Based on
industry  sales  volume  statistics,  James  River  is one of the  largest  U.S.
manufacturers,  along with  Chesapeake  Corporation,  Fort  Howard  Corporation,
Georgia-Pacific Corporation, Kimberly-Clark Corporation and The Procter & Gamble
Company.

James River has one of the broadest and most diversified tabletop product lines.
Approximately 56% of the Company's  tabletop sales are to the retail channel and
44% are to the commercial channel.  In the retail tabletop channel,  James River
believes it holds a leading position along with The Solo Cup Company and Tenneco
Corporation.  In the  commercial  channel,  James River also believes it holds a
leading position along with Sweetheart Cup Company, Inc.

Several factors contribute to James River's competitive strengths in the sale of
personal care and tabletop  products.  These include  superior  product quality,
significant  research and development efforts,  broad product lines,  well-known
brand franchises,  innovative graphic design, and full-service distribution. The
Company is continually  improving product quality and design in order to deliver
greater value to customers  while  reducing  costs.  In addition,  James River's
emphasis on  increasing  its usage of  recycled  fiber  enhances  its ability to
produce recycled tissue, responding to environmentally-conscious consumers.

         Consumer  Products  Business - Europe.  The European tissue industry is
rapidly consolidating and James River holds the number three position with a 15%
share  behind  Kimberly-Clark  Corporation  and Svenska  Cellulosa  Aktiebolaget
(SCA). The majority of the remaining  competitors are small regional  producers,
none of  which  has a  European  share  exceeding  5%.  James  River's  products
generally  hold either the number one or number two  position in each market in
which they compete,  and James River's LOTUS brand holds the leading position in
France.  James  River  currently  has no  operations  in Germany and has minimal
export  sales to  Germany.  James  River is growing  its  business  through  the
strengthening  of its brand franchise,  the  introduction of innovative  branded
<PAGE>

products and their  deployment in new  territories,  and the expansion in Italy,
France and the United  Kingdom of high quality  private label  business.  At the
same time, James River continues to seek the strongest competitive cost position
through  strategic   sourcing,   manufacturing   rationalization   and  improved
information systems.

         Packaging Business.  The Packaging industry is generally  characterized
by   relatively   non-cyclical   demand.   The  Company  is  the  third  largest
manufacturer,  based on sales, of folding  cartons,  slightly  behind  Jefferson
Smurfit  Corporation and the recently merged  Rock-Tenn/Waldorf.  James River is
one of the few folding carton producers with integrated manufacturing facilities
for  both  bleached  and  recycled  paperboard.   James  River,  as  a  national
manufacturer of foodservice products,  competes with numerous small regional and
local manufacturers. James River forms long-term relationships with leading food
and  consumer   products   companies  to  integrate   packaging   and  marketing
initiatives. The Company also believes it is one of the technological leaders in
this industry.  Through its pioneering of enhanced  microwave  cooking packaging
for folding carton, the Company has strengthened its leadership position in this
fast-growing  segment of the  market.  James  River is also  well-known  for its
superior   graphic   design  and  its  web  litho  and   flexographic   printing
capabilities.

     Communications Papers Business. The Company has two large, integrated mills
serving the western business papers market:  its Camas,  Washington mill and its
Wauna mill in Clatskanie,  Oregon.  The Company  estimates that it is one of the
largest producers of uncoated freesheet papers in the west. Major competitors in
the uncoated  freesheet  segment  include  Weyerhaeuser  Company,  Boise Cascade
Corporation,  International  Paper Co. and  Georgia-Pacific  Corporation.  James
River  believes  that it is generally  equal or superior to its  competitors  in
product development effectiveness, product quality and service.

Research and Development

The  Company's  major  research and  development  centers are located in Neenah,
Wisconsin;  Kunheim, France; Milford, Ohio; and Camas,  Washington.  The Company
has pilot plants  located in Camas,  Washington;  Kunheim,  France;  and Neenah,
Wisconsin,  providing pulp and papermaking  developmental  work and experimental
trials.  Pilot plant facilities for paper and board packaging,  laminating,  and
printing are located in the Company's Technology and Business Center in Milford,
Ohio.  Additionally,  James River has engineering centers in Neenah,  Wisconsin;
Kunheim, France; Camas, Washington; and Kalamazoo, Michigan.

Other information with respect to James River's research and development efforts
is set forth in Note 1 of Notes to Consolidated Financial Statements in the 1996
Annual Report, which information is incorporated herein by reference.

Environmental Matters

Like its competitors,  James River is subject to extensive regulation by various
federal,  state,  provincial,  and local  agencies  concerning  compliance  with
environmental  control  statutes  and  regulations.   These  regulations  impose
limitations  on the  discharge  of  materials  into the  environment,  including
effluent and emission limitations,  as well as require the Company to obtain and
operate in  compliance  with the  conditions  of permits and other  governmental
authorizations.

James River has made and will continue to make substantial  capital  investments
and  operating  expenditures,  as well as  production  adjustments,  in order to
comply with  increasingly  stringent  standards  for air,  water,  and solid and
hazardous  waste  regulations.   During  1996,  capital  expenditures   totaling
approximately  $20  million  were  made by James  River  for  pollution  control
facilities and  equipment.  Capital  expenditures  for such purposes on existing
facilities are estimated to be approximately $11 million for 1997. The estimated
1997 capital  expenditures exclude any expenditures which may be required by the
U.S. Environmental  Protection Agency's ("EPA's") draft rules or "cluster rules"
<PAGE>

as set forth in "Management's Discussion and Analysis of Financial Condition and
Results  of  Operations  -   Environmental   Matters,"   which   information  is
incorporated  herein by reference.  Estimates of costs for future  environmental
compliance are necessarily  imprecise due to, among other things, the continuing
emergence of new environmental laws and regulations and environmental control or
process   technology   developments.   While  the  Company   believes  that  its
environmental control costs are likely to increase as environmental  regulations
become broader and more  stringent,  James River is unable to predict the amount
or timing of such increases.  Such future regulations could materially  increase
the Company's capital requirements in future years.

Further  information   pertaining  to  hazardous   substance  cleanup,   accrued
environmental  liabilities and other environmental matters affecting the Company
is set forth in "Management's Discussion and Analysis of Financial Condition and
Results  of  Operations  -  Environmental  Matters"  and  Note  15 of  Notes  to
Consolidated  Financial  Statements in the 1996 Annual Report, which information
is incorporated herein by reference.

Personnel

See "Management's  Discussion and Analysis of Financial Condition and Results of
Operations - Contractual Labor Agreements" on page 26 of the 1996 Annual Report,
which information is incorporated herein by reference.

(d) FINANCIAL INFORMATION ABOUT FOREIGN AND DOMESTIC OPERATIONS AND EXPORT SALES

Financial information regarding the Company's domestic and foreign operations is
included in Note 16 of Notes to  Consolidated  Financial  Statements in the 1996
Annual  Report,   which   information  is  incorporated   herein  by  reference.
International  operations  are generally  characterized  by the same  conditions
discussed in the narrative  description  of business and may also be affected by
additional  elements  including  changing currency values and different rates of
inflation and economic growth. The effects of these additional elements are more
significant in the Consumer Products segment,  which includes  substantially all
of the Company's international business.

<PAGE>

ITEM 2.   PROPERTIES

The pulp and  papermaking  facilities  of James  River,  the  number of paper or
paperboard  machines,  and the  principal  types of  products  produced  at each
facility are as follows:
                                                                  Principal
Business Unit       Facility Locations                Machines     Products
- ------------------  --------------------------------- -------- -----------------

Consumer Products
 -North America     Pennington, Alabama (Naheola)(B)      7    Tissue, bleached

                    Old Town, Maine(B)                    2    Tissue
                    Carthage, New York(C)                 2
                    Halsey, Oregon(C)                     2
                    Clatskanie, Oregon (Wauna) (D)        3
                    Camas, Washington(B)                  6
                    Ashland, Wisconsin(C)                 2
                    Green Bay, Wisconsin(C)               6

                    Marathon, Canada(B)                         Kraft pulp

Consumer Products
- -Europe             Nokia, Finland(C)                     3     Tissue
                    Gien, France                          3
                    Louviers (Hondouville), France(E)     2
                    Muntzenheim (Kunheim), France         2
                    Patras (Achaia), Greece               1
                    Castelnuovo, Italy                    1
                    Cava die Terreni, Italy               1
                    Potenza (Avigliano), Italy            1
                    Cuijk, Netherlands(E)                 2
                    Allo, Spain                           2
                    Karamursel, Turkey(C) (F)             2
                    Mid-Glamorgan (Bridgend), U.K.(C)     3
                    Larne, U.K.(C)                        2
                    North Sheffield(Oughtibridge),U.K.(C) 2

Packaging           Kalamazoo, Michigan                   2 Recycled paperboard

Communications
Papers              Clatskanie, Oregon(Wauna)             2 Uncoated groundwood,
                                                              uncoated freesheet
                    Camas, Washington                     6 Uncoated freesheet
- --------------------------------------------------------------------------------
     Total                                               67
- --------------------------------------------------------------------------------

 (A) The locations listed for James River's  consolidated  subsidiaries are held
      in fee by the Company.
 (B) Includes one chemical pulp facility.
 (C) Includes one secondary fiber facility.
 (D) Includes one groundwood pulp facility.
 (E) Includes two secondary fiber facilities.
 (F) Unconsolidated subsidiary.

<PAGE>

James River's network of manufacturing  facilities provides for an annual virgin
and recycled pulp capacity of approximately 2.9 million tons and an annual paper
and paperboard  capacity of approximately 3.3 million tons. The Company believes
that its production  facilities are suitable for their purposes and are adequate
to support their businesses.  The extent of utilization of individual facilities
varies;  however,  during 1996, James River's pulp and paper mills generally had
production levels of over 90% of capacity.

James River also operates both integrated and  non-integrated  converting plants
which  perform a variety  of  converting  operations.  These  converting  plants
(excluding  converting operations which may be performed at pulp and papermaking
facilities already listed above) are summarized as follows:

                                                Number of Converting Plants
                                           -------------------------------------
Principal Products                         Domestic      International     Total
- --------------------------------------------------------------------------------

Paper and plastic foodservice products        10               3             13
Folding cartons                               15                             15
Paper converting and other                                     9              9
- --------------------------------------------------------------------------------
Total                                         25              12             37
================================================================================

James River's  manufacturing  and converting  facilities are  complemented by an
integrated  network of sales  offices and  distribution  terminals.  The Company
operates a short-line  railroad,  primarily  used to transport  shipments of raw
materials and finished goods between its locations.  The Company also operates a
public  warehouse  and  terminal  service  that  provides  tug,  barge,  freight
interchange  and other services on the Columbia,  Willamette and Snake Rivers in
the Pacific Northwest.


ITEM 3.   LEGAL PROCEEDINGS

During 1994,  James River was sued in Connecticut  and Alabama by certain former
holders of James  River's  10-3/4%  Debentures  due on October 1, 2018.  Most of
these  debentures  were retired by means of a tender offer to all holders  which
commenced on September 18, 1992.  James River  believes  these cases are without
merit and intends to defend them  vigorously.  The Connecticut and Alabama cases
are being  defended in The United States  District  Court,  Connecticut  and the
Circuit Court, Morgan County, Alabama, respectively. These legal proceedings are
discussed  in  further  detail  in Note 15 of  Notes to  Consolidated  Financial
Statements  in  the  Company's   1996  Annual  Report,   which   information  is
incorporated herein by reference.

Other than the cases discussed above and the information set forth in Note 15 of
Notes to Consolidated  Financial Statements in the Company's 1996 Annual Report,
the Company is not involved in any  litigation  the outcome of which  management
believes  would have a materially  adverse  effect on the  Company's  results of
operations, financial condition or competitive position.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security  holders during the last quarter
of 1996.
<PAGE>

EXECUTIVE OFFICERS OF THE REGISTRANT

The following  table reflects the name,  age, length of service as an officer of
James River, and current position for each of the current executive  officers of
the  Company  as  of  February  20,  1997.   Previous  positions  and  areas  of
responsibility  over the past five  years are  included  in the  footnotes  that
follow the table.  Each  officer is elected by the Board of Directors to serve a
one-year term. There is no family relationship  between any of these officers or
between any such  officer  and any  director  of the  Company;  nor is there any
arrangement or  understanding  between any officer and any other person pursuant
to which the officer was selected.

                                   Calendar
                                   Year First
                                   Elected as
Name                         Age   an Officer   Current Position
- --------------------------------------------------------------------------------

Miles L. Marsh (1)            49     1995       Chairman of the Board of
                                                Directors, President and
                                                Chief Executive Officer

Michael J. Allan (2)          43     1996       Vice President,
                                                Corporate Treasurer

Gordon B. Bonfield, III (3)   45     1996       President, Packaging

Clifford A. Cutchins, IV (4)  48     1990       Senior Vice President,
                                                General Counsel,
                                                Corporate Secretary

Daniel J. Girvan (5)          48     1993       Senior Vice President,
                                                Human Resources

James K. Goodwin (6)          50     1991       President, North American
                                                Consumer Products

Ernst A. Haberli (7)          48     1996       Senior Vice President, Strategy

John F. Lundgren (8)          45     1995       President, European
                                                Consumer Products

Joseph W. McGarr (9)          45     1996       Vice President,
                                                Cost and Systems Effectiveness

Joe R. Neil (10)              58     1996       President, North American
                                                Commercial Products

William A. Paterson (11)      53     1996       Senior Vice President
                                                and Controller

     (1)  Mr.  Marsh was elected to the position of Chief  Executive  Officer in
          1995.  He was  appointed  to the  position of Chairman of the Board of
          Directors in 1996.  From 1991 to 1995, he served as Chairman and Chief
          Executive  Officer of Pet Inc. Mr. Marsh served as President and Chief
          Operating Officer of Pet's former parent company, Whitman Corporation,
          from 1989 to 1991.  Prior to that,  he spent eight years in  executive
          positions with various  divisions of Dart & Kraft Inc., Kraft Inc. and
          General  Foods USA, all of which are part of Philip  Morris  Companies
          Inc.
<PAGE>

     (2)  Mr.  Allan was  appointed to his current  position in 1996.  He joined
          James  River in 1992 as Vice  President,  Treasurer.  Prior to joining
          James  River,  he  was  Managing  Director,   Corporate  Finance  with
          Toronto-Dominion Bank (a Canadian Bank), which he joined in 1976.

     (3)  Mr. Bonfield was appointed to his current  position in 1996. He joined
          James River in 1988 as Vice President,  Carton Group,  East.  Prior to
          joining James River he was with the Packaging  Corporation  of America
          in various  managerial  positions,  including Vice President,  General
          Manager of their Carton Business. Most recently he served as Senior
          Vice President, Packaging Business Operations.

     (4)  Mr. Cutchins joined James River in 1990 in his current position.  From
          1982 until joining James River, he served as Partner with the law firm
          of McGuire, Woods, Battle & Boothe, L.L.P., which he joined in 1975.

     (5)  Mr.  Girvan was  elected to his current  position  in 1993.  He joined
          James  River  in 1986 as  Director,  Human  Resources,  Communications
          Papers,  in  connection  with  the  acquisition  of  Crown  Zellerbach
          Corporation, which he joined in 1977.

     (6)  Mr.  Goodwin was elected to his  current  position in 1992.  He joined
          James River in 1991 as Vice President,  Corporate  Marketing Strategy.
          Prior to joining James River, he served as Vice  President,  Corporate
          Sales, for The Procter & Gamble Company, which he joined in 1968.

     (7)  Mr. Haberli joined James River in his current  position in 1996.  From
          1990 to 1995,  he served as President of Pet  International.  Prior to
          that,  since 1985,  he held various  executive  positions in strategic
          planning and development with Kraft General Foods, Kraft International
          and Kraft Inc.

     (8)  Mr. Lundgren was appointed to his current  position in 1995. He joined
          James  River in 1982 as  Director  of  Marketing  for  Northern  paper
          products,  in connection with the acquisition of American Can Company.
          He served in various  managerial and executive  positions from 1982 to
          1995.

     (9)  Mr.  McGarr was  appointed to his current  position in 1996. He joined
          James  River in 1982 as Director of  Strategy  for  Consumer  Products
          Business,  in connection with the acquisition of American Can Company.
          He served in various  managerial and executive  positions from 1982 to
          1996.

     (10) Mr.  Neil was  appointed  to his current  position in 1996.  He joined
          James River in 1986 as Vice President,  General Manager,  White Papers
          Business,  in connection  with the Crown  Zellerbach  acquisition.  He
          served in various  managerial  and  executive  positions  from 1986 to
          1996.

     (11) Mr.  Paterson was elected to his current  position in 1996.  He joined
          James River in 1996 as Vice  President,  Controller.  Prior to joining
          James  River,  he  served  as  Senior  Vice  President,   Finance  and
          Administration for General Foods  Corporation.  Prior to that, he held
          various executive positions in finance with Hobart  Corporation,  Dart
          Industries and Kraft Inc.
<PAGE>
PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

The Company's common stock is listed on the New York Stock Exchange. Information
with respect to quarterly  high and low sales  prices for James  River's  common
stock,  quarterly  dividends and other quarterly  information  related to common
shares is contained in Note 18 of Notes to Consolidated  Financial Statements in
the 1996 Annual Report,  which information is incorporated  herein by reference.
The payment of dividends  and the amounts  thereof will be dependent  upon James
River's  earnings,  financial  position,  cash  requirements  and other relevant
factors.  Common  shares of the Company  reserved for issuance are  described in
Note 12 of Notes to Consolidated Financial Statements in the 1996 Annual Report,
which information is incorporated herein by reference. In addition, covenants of
certain of the  Company's  senior note  agreements  impose  restrictions  on the
amount of net worth  which,  in turn,  may  limit  the funds  available  for the
payment of dividends; these covenants are described under the heading "Liquidity
and Capital  Resources - Financing  Activities" in  Management's  Discussion and
Analysis of  Financial  Condition  and Results of  Operations  and in Note 10 of
Notes to  Consolidated  Financial  Statements in the 1996 Annual  Report,  which
information is  incorporated  herein by reference.  On February 20, 1997,  there
were approximately 11,100 shareholders of record of the Company's common stock.


ITEM 6.   SELECTED FINANCIAL DATA

See Selected Financial Data on pages 58 and 59 of the 1996 Annual Report,  which
information  for  fiscal  years  1992  through  1996 is  incorporated  herein by
reference.  The data presented for each period reflects operations acquired from
the  respective   acquisition  dates.   Acquisitions,   dispositions  and  other
transactions  from  1994  through  1996  are  described  in Note 2 of  Notes  to
Consolidated  Financial  Statements in the 1996 Annual Report, which information
is incorporated herein by reference.


ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

See "Management's  Discussion and Analysis of Financial Condition and Results of
Operations" on pages 21 through 29 of the 1996 Annual Report,  which information
is incorporated herein by reference.


ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See the  consolidated  financial  statements  and selected  quarterly  financial
information,   under  the  headings  "Consolidated  Statements  of  Operations,"
"Consolidated  Balance  Sheets,"   "Consolidated   Statements  of  Cash  Flows,"
"Consolidated Statements of Changes in Capital Accounts," "Notes to Consolidated
Financial   Statements"  and  "Supplemental  Pro  Forma  Financial   Information
(Unaudited)" on pages 30 through 55 of the 1996 Annual Report, which information
is incorporated herein by reference.
<PAGE>

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

There have been no changes in or  disagreements  with  accountants on accounting
and  financial  disclosures  prior  to the  date of the  most  recent  financial
statements included herein.


PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

For  information  with  respect to the  Company's  Directors,  see  "Election of
Directors,"  "Information on Nominees,"  "Board of Directors and Committees" and
"Compensation  of Directors" on pages 1 through 4 and "Section 16(a)  Beneficial
Ownership  Reporting  Compliance"  on  pages  14 and 15 of the  Company's  Proxy
Statement for the Annual  Meeting of  Shareholders  to be held on April 24, 1997
(the "1997  Proxy  Statement"),  which  information  is  incorporated  herein by
reference.  Information  with  respect to the  Company's  Executive  Officers is
contained under the heading  "Executive  Officers of the Registrant" on pages 13
and 14 of Part I of this Form 10-K Annual Report.


ITEM 11.  EXECUTIVE COMPENSATION

See "Compensation of Directors" on pages 3 and 4, "Stock Option Plan for Outside
Directors" and  "Retirement  Plan for Outside  Directors" on page 4,  "Executive
Compensation"  on pages 8  through  11,  "Performance  Graph"  on page  12,  and
"Compensation  Committee Report on Executive Compensation" on pages 13 and 14 of
the Company's 1997 Proxy Statement,  which information is incorporated herein by
reference.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

See "Stock  Ownership  of  Directors  and  Executive  Officers"  and  "Principal
Shareholders" on pages 5 through 7 of the Company's 1997 Proxy Statement,  which
information is incorporated herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

See  "Information  on  Nominees"  on  page 2 of the  Company's  1997  Proxy
Statement, which information is incorporated herein by reference.
<PAGE>

PART IV


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)      Documents Filed as Part of This Report:

         1)       Financial Statements:

                  The   Consolidated   Financial   Statements   of  James  River
                  Corporation  of  Virginia  and  Subsidiaries,   the  Notes  to
                  Consolidated   Financial   Statements,   and  the   Report  of
                  Independent  Accountants listed below are incorporated  herein
                  by reference  from pages 30 through 57 of the  Company's  1996
                  Annual  Report.  With  the  exception  of  the  aforementioned
                  information,  and the information incorporated by reference in
                  numbered Items 1, 3, 5, 6, 7 and 8, no other data appearing in
                  the 1996 Annual Report is deemed to be "filed" as part of this
                  Form 10-K Annual Report.

                  "Consolidated  Statements of Operations" for each of the three
                  fiscal years in the period  ended  December 29, 1996 (see page
                  30 of the 1996 Annual Report)

                  "Consolidated  Balance  Sheets" as of  December  29,  1996 and
                  December  31, 1995 (see page 31 of the 1996 Annual Report)

                  "Consolidated  Statements of Cash Flows" for each of the three
                  fiscal years in the period  ended  December 29, 1996 (see page
                  32 of the 1996 Annual Report)

                  "Consolidated  Statements of Changes in Capital  Accounts" for
                  each of the three fiscal  years in the period  ended  December
                  29, 1996 (see page 33 of the 1996 Annual Report)

                  "Notes to  Consolidated  Financial  Statements"  (see pages 34
                  through 54 of the 1996 Annual Report) "Supplemental Pro Forma
                  Financial Information (Unaudited)" (see page 55 of the 1996
                  Annual Report)

                  "Report of Independent  Accountants"  (see page 57 of the 1996
                  Annual Report) with respect to the financial statements listed
                  above

         2)       Financial Statement Schedules:

                  None required




<PAGE>


3)       Exhibits:

         Each Exhibit is listed  according  to the number  assigned to it in the
         Exhibit  Table of Item 601 of Regulation  S-K. The Exhibits  identified
         with an asterisk (*) are  management  contracts or  compensatory  plans
         available to certain key employees or directors.

Exhibit
Number    Description                                                    Section
- --------------------------------------------------------------------------------

3(a)      James River  Corporation  of Virginia  Amended and Restated
          Articles of  Incorporation,  as amended effective January 4,
          1990  (incorporated  by  reference  to  Exhibit  3(a) to the
          Company's  Annual  Report  on Form  10-K for the year ended
          December 26, 1993).

3(b)      James River Corporation of Virginia Articles of Amendment to
          the  Amended   and   Restated   Articles  of   Incorporation
          Designating the Series O 8-1/4%  Cumulative  Preferred Stock
          ($10.00 par value),  effective October 1, 1992 (incorporated
          by reference to Exhibit 3(b) to the Company's  Annual Report
          on Form 10-K for the year ended December 26, 1993).

3(c)      Articles of Amendment  to the Amended and Restated  Articles
          of  Incorporation  of James  River  Corporation  of Virginia
          Designating the Series P 9% Cumulative Convertible Preferred
          Stock  ($10.00  par value)  (incorporated  by  reference  to
          Exhibit  3.1 to the  Company's  Current  Report  on Form 8-K
          dated June 29, 1994).

3(d)      Amended and Restated Bylaws of James River Corporation of          E-1
          Virginia, amended as of February 20, 1997, filed herewith.

4(a)      Amended and Restated  Rights  Agreement  dated May 12, 1992,
          between James River Corporation of Virginia and Nations Bank
          of Virginia,  N.A., as Rights Agent,  and Amendment No. 1 to
          such  Agreement,   dated  June  8,  1992   (incorporated  by
          reference  to  Exhibits  2  and  3,  respectively,   to  the
          Company's  filing of Amendment 1 dated July 28, 1992, to its
          Form 8-A dated March 3, 1989).

4(b)      Amendment  No. 2 to Amended and Restated  Rights  Agreement
          dated May 12, 1992,  as amended by Amendment No. 1, dated
          June 8, 1992,  between James River  Corporation of Virginia
          and Wachovia Bank of North  Carolina, N.A. dated January 31,
          1996 (incorporated by reference to Exhibi 4(b) to the Company's
          Annual Report on Form 10-K for the year ended December 31, 1995).

4(c)      In reliance upon Item  601(b)(4)(iii)(A)  of Regulation  S-K,
          various  instruments   defining  the  rights  of  holders  of
          long-term debt of the Registrant and its subsidiaries are not
          being filed because the total amount of securities authorized
          and  outstanding  under each such  instrument does not exceed
          10%  of  the  total   assets  of  the   Registrant   and  its
          subsidiaries on a consolidated  basis. The Registrant  hereby
          agrees  to  furnish  a copy  of any  such  instrument  to the
          Commission upon request.
<PAGE>

Exhibit
Number   Description                                                     Section
- --------------------------------------------------------------------------------

10(a)*   Employment  Agreement for Miles L. Marsh,  dated August 22, 1996
         (incorporated by reference to Exhibit 10(a) to the Company's
         Quarterly  Report on Form 10-Q for the quarter ended  September
         29, 1996).

10(b)*   Form of Employment  Agreement for Executive  Officers,  dated
         August 22, 1996  (incorporated by reference  to Exhibit  10(b)
         to the Company's Quarterly  Report on Form 10-Q for the quarter
         ended September 29, 1996).

10(c)*   James River Corporation of Virginia Deferred  Compensation Plan
         for Outside Directors, amended and restated  effective as of
         July 1, 1989  (incorporated  by reference to Exhibit 10(c) to
         the Company's Annual Report on Form 10-K for the year ended
         April 30, 1989).

10(d)*   James River  Corporation  of Virginia  Stock  Option  Plan for
         Outside  Directors, amended and restated as of April 11, 1991
         (incorporated  by  reference to Exhibit  10(e) to the  Company's
         Transition  Report on Form 10-K for the  transition  period from
         April 30, 1990 to December 30, 1990).

10(e)*   James River Corporation of Virginia  Retirement Plan for Outside
         Directors, 1994 Amendment and Restatement, effective February 18,
         1994 (incorporated  by reference to Exhibit 10(h) to the
         Company's Annual Report on Form 10-K for the year ended
         December 26, 1993).

10(f)*   James  River   Corporation  of  Virginia   Director  Stock
         Ownership  Plan,  effective April 25, 1996  (incorporated  by
         reference to Exhibit B to the Company's Proxy Statement dated
         March 13, 1996).

10(g)*   James River  Corporation of Virginia  Amended and Restated
         Stock Option Plan,  dated April 12, 1984, and subsequently
         amended through October 1, 1990 (incorporated by reference to
         Exhibit 4 to the  Company's  Registration  Statement  on Form
         S-8 (Post-Effective  Amendment  No.  1 to Registration  Statement
         No. 2-83979), dated December 18, 1984, and Exhibit 10(c) to the
         Company's Quarterly Report on Form 10-Q for the quarter ended
         October 28, 1990).

10(h)*   James River  Corporation of Virginia 1987 Stock Option Plan,
         1993  Amendment and  Restatement, effective as of December 16,
         1993  (incorporated by reference to Exhibit 10(j) to the Company's
         Annual Report on Form 10-K for the year ended December 26, 1993).

10(i)*   James River  Corporation of Virginia Stock  Appreciation
         Rights Plan, dated April 9, 1987, and subsequently  amended
         through October 1, 1990  (incorporated  by reference to Exhibit
         10(f) to the Company's  Annual Report on Form 10-K for the year
         ended April 26, 1987,  and Exhibit 10(e) to the Company's
         Quarterly Report on Form 10-Q for the quarter ended October 28,
         1990).
<PAGE>

Exhibit
Number    Description                                                    Section
- --------------------------------------------------------------------------------

10(j)*    James  River  Corporation  of  Virginia  1996 Stock  Incentive
          Plan,  effective  April 25,  1996 (incorporated by reference to
          Exhibit A to the Company's Proxy Statement dated March 13, 1996).

10(k)*    James River  Corporation  of  Virginia  Deferred  Stock Plan
          1993 Amendment and Restatement, effective  December 16, 1993
          (incorporated by reference to Exhibit 10(l) to the Company's
          Annual Report on Form 10-K for the year ended December 26, 1993).

10(l)*    James River Corporation of Virginia  Supplemental  Deferral
          Plan, 1993 Amendment and Restatement, effective as of January 1,
          1994  (incorporated  by reference  to Exhibit  10(m) to the
          Company's Annual Report on Form 10-K for the year ended
          December 26, 1993).

10(m)*    James River Corporation of Virginia Management  Incentive Plan,
          effective as of January 25, 1996 incorporated  by reference to
          Exhibit 10(l) to the Company's  Annual Report on Form 10-K for
          the year ended December 31, 1995).

10(n)*    James River Corporation of Virginia  Supplemental  Benefit Plan,
          amended and restated  effective June 1, 1991  (incorporated  by
          reference to Exhibit 10(m) to the Company's Annual Report on Form
          10-K for the year ended December 29, 1991).

10(o)*    1994 Amendment to the James River Corporation of Virginia
          Supplemental Benefit Plan, dated March 1, 1994  (incorporated
          by reference to Exhibit 10(q) to the Company's Annual Report on
          Form 10-K for the year ended December 25, 1994).

10(p)*    Amended and Restated James River Corporation of Virginia           E-2
          Miles L. Marsh  Supplemental  Retirement Plan,
          effective as of March 1, 1997, filed herewith.

11        Computation of Earnings Per Share, filed herewith.                 E-3

13        Certain  sections of the Company's  Annual Report to Shareholders  E-4
          for the year ended December 29, 1996, filed herewith.

21        Subsidiaries of the Company as of December 29, 1996,               E-5
          filed herewith.

23        Consent of Independent Accountants, filed herewith.                E-6

27        Financial Data Schedules for the year ended December 29, 1996
          (filed electronically only).
<PAGE>

(b)      Reports on Form 8-K:

During the last quarter of 1996 and subsequent  thereto,  the Company filed
the following Current Report on Form 8-K:

                 Date of Report                            Event Reported
       -------------------------------------------------------------------

                       None


<PAGE>

SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                             James River Corporation of Virginia
                                                            Registrant



                                 By: /s/William A. Paterson
Date:    March 18, 1997             William A. Paterson
                                    Senior Vice President and Controller
                                    (Principal Financial and Accounting Officer)


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities and on the dates indicated.


Date:    March 18, 1997             Signature and Title



                                 By: /s/Miles L. Marsh
                                    Miles L. Marsh
                                    Chairman, President and
                                    Chief Executive Officer




                                By: /s/William A. Paterson
                                    William A. Paterson
                                    Senior Vice President and Controller
                                    (Principal Financial and Accounting Officer)


<PAGE>

Pursuant  to General  Instruction  D to Form 10-K,  this  report has been signed
below by a majority of the Board of Directors:


         /s/  Barbara L. Bowles                              March 22, 1997
         -------------------------------------------------   --------------
         Barbara L. Bowles                                       Date


         /s/  William T. Burgin                              March 25, 1997
         -------------------------------------------------   --------------
         William T. Burgin                                       Date


         /s/  Worley H. Clark, Jr.                           March 18, 1997
         -------------------------------------------------   --------------
         Worley H. Clark, Jr.                                    Date


         /s/  William T. Comfort, Jr.                        March 24, 1997
         --------------------------------------------------  --------------
         William T. Comfort, Jr.                                 Date

         /s/  Gary P. Coughlan                               March 18, 1997
         --------------------------------------------------  --------------
         Gary P. Coughlan                                        Date


         /s/  William V. Daniel                              March 20, 1997
         -------------------------------------------------   --------------
         William V. Daniel                                       Date


         /s/  Bruce C. Gottwald                              March 20, 1997
         -------------------------------------------------   --------------
         Bruce C. Gottwald                                       Date


         /s/  Miles L. Marsh                                 March 18, 1997
         --------------------------------------------------  --------------
         Miles L. Marsh                                          Date


         /s/  Robert M. O'Neil                               March 24, 1997
        ---------------------------------------------------  -------------
        Robert M. O'Neil                                         Date


         /s/  Richard L. Sharp                               March 18, 1997
         -------------------------------------------------   --------------
         Richard L. Sharp                                        Date


        /s/  Anne Marie Whittemore                           March 20, 1997
         -------------------------------------------------   --------------
         Anne Marie Whittemore                                   Date

Exhibit 3(d)
                      AMENDED AND RESTATED
                            BYLAWS OF

               JAMES RIVER CORPORATION OF VIRGINIA
                (amended as of February 20, 1997)


              ARTICLE I - MEETINGS OF STOCKHOLDERS

      Section  1.1     Closing of Transfer Books  and  Fixing  of
Record   Date.   For  the  purpose  of  determining  stockholders
entitled to notice of, or to vote at, any meeting of stockholders
or any adjournment thereof, or entitled to receive payment of any
dividend, or in order to make a determination of stockholders for
any other proper purpose, the Board of Directors or the Executive
Committee shall fix in advance a date as the record date for  any
such determination of stockholders, such date to be not more than
70  days  before the meeting or action.  When a determination  of
stockholders entitled to vote at any meeting of stockholders  has
been  made as provided in this article, such determination  shall
apply to any adjournment thereof, except as is otherwise provided
by law.

      Section  1.2     Place and Time of Meetings.   Meetings  of
stockholders  shall  be  held at such  place,  either  within  or
without the Commonwealth of Virginia, and at such time, as may be
provided in the notice of the meeting.

      Section  1.3     Organization and Order of  Business.   The
Chairman  of the Board of Directors (the "Chairman") or,  in  his
absence, the President shall serve as chairman at all meetings of
the  stockholders.   In  the absence of  both  of  the  foregoing
officers or if both of them decline to serve, a majority  of  the
shares entitled to vote at such meeting may appoint any person to
act  as  Chairman.  The Secretary of the Corporation or,  in  his
absence,  an Assistant Secretary, shall act as secretary  at  all
meetings  of  the  stockholders.  In the event that  neither  the
Secretary  nor any Assistant Secretary is present,  the  Chairman
may appoint any person to act as secretary of the meeting.

     The Chairman shall have the authority to make such rules and
regulations, to establish such procedures and to take such  steps
as  he may deem necessary or desirable for the proper conduct  of
each  meeting of the stockholders, including, without limitation,
the  authority to make the agenda and to establish procedures for
(i)  the  dismissal of business not properly presented, (ii)  the
maintenance of order and safety, (iii) placing limitations on the
time  allotted  to questions or comments on the  affairs  of  the
Corporation, (iv) placing restrictions on attendance at a meeting
by  persons  or  classes of persons who are not  stockholders  or
their proxies, (v) restricting entry to a meeting after the  time
prescribed   for   the   commencement  thereof   and   (vi)   the
commencement, conduct and close of voting on any matter.

                               E-1
<PAGE>

      Section  1.4     Annual  Meeting.  The  annual  meeting  of
stockholders  shall  be held on the third or fourth  Thursday  in
April  of each year as set by the Board of Directors or  on  such
other dates as shall be approved by the Board of Directors.

      At  each annual meeting of stockholders, only such business
shall  be conducted as is proper to consider and has been brought
before  the  meeting (i) by or at the direction of the  Board  of
Directors or (ii) by a stockholder of the Corporation  who  is  a
stockholder of record of a class of shares entitled  to  vote  on
such business at the time of the giving of the notice hereinafter
described  in this Section 1.4 and who complies with  the  notice
procedures  set  forth in this Section 1.4.  In  order  to  bring
business before an annual meeting of stockholders, a stockholder,
in  addition to complying with any other applicable requirements,
must  have given timely written notice of his intention to  bring
such  business  before  the  meeting  to  the  Secretary  of  the
Corporation.  To be timely, a stockholder's notice must be given,
either  by personal delivery or by United States certified  mail,
postage prepaid, addressed to the Secretary of the Corporation at
the  principal office of the Corporation and received (i)  on  or
after December 1st of the year immediately preceding the year  in
which the meeting will be held and before January 1st of the year
in  which the meeting will be held or (ii) not less than 60  days
before  the  date  of  the annual meeting if  the  date  of  such
meeting, as prescribed in these Bylaws, has been changed by  more
than 30 days.

      Each  such stockholder's notice shall set forth as to  each
matter  the  stockholder  proposes to  bring  before  the  annual
meeting  (i)  the  name  and  address,  as  they  appear  on  the
Corporation's stock transfer books, of the stockholder  proposing
such  business, (ii) the class and number of shares of  stock  of
the  Corporation beneficially owned by such stockholder, (iii)  a
representation that such stockholder is a stockholder  of  record
and  intends to appear in person or by proxy at such  meeting  to
bring  before the meeting the business specified in  the  notice,
(iv)  a  brief description of the business desired to be  brought
before   the  meeting,  including  the  complete  text   of   any
resolutions  to be presented at the meeting and the  reasons  for
wanting  to conduct such business, and (v) any material  interest
which the stockholder has in such business.

      The  Secretary of the Corporation shall deliver  each  such
stockholder's  notice  that  has  been  timely  received  to  the
Chairman or a committee designated by the Board of Directors  for
review.

       Notwithstanding   the   foregoing   provisions   of   this
Section 1.4, a stockholder seeking to have a proposal included in
the  Corporation's  proxy  statement for  an  annual  meeting  of
stockholders shall comply with the requirements of Regulation 14A
under  the Securities Exchange Act of 1934, as amended from  time
to time, or with any successor regulation.

      Section 1.5    Special Meetings.  Special meetings  of  the
stockholders may be called by the Chairman, the President or  the
Board of Directors.  Only business within the purpose or purposes
described in the notice for a special meeting of stockholders may
be conducted at the meeting.
<PAGE>

      Section 1.6    Notice of Meetings.  Written notice  stating
the  place, day and hour of each meeting of stockholders and,  in
the  case of a special meeting, the purpose or purposes for which
the  meeting is called, shall be given by mail not less than  ten
nor more than 60 days before the date of the meeting (except when
a  different time is required in these Bylaws or by law) to  each
stockholder  of  record entitled to vote at such meeting  and  to
such  nonvoting  stockholders as may be required  by  law.   Such
notice  shall  be  deemed to be effective when deposited  in  the
United States mail with postage thereon prepaid, addressed to the
stockholder  at  his address as it appears on the stock  transfer
books of the Corporation.

     Notice of a stockholders' meeting to act on (i) an amendment
of  the Articles of Incorporation; (ii) a plan of merger or share
exchange; (iii) the sale, lease, exchange or other disposition of
all   or  substantially  all  the  property  of  the  Corporation
otherwise  than in the usual and regular course of  business,  or
(iv)  the dissolution of the Corporation, shall be given, in  the
manner  provided above, not less than 25 nor more  than  60  days
before  the  date of the meeting.  Any notice given  pursuant  to
this  paragraph  shall  state that the purpose,  or  one  of  the
purposes, of the meeting is to consider such action and shall  be
accompanied by (x) a copy of the proposed amendment, (y)  a  copy
of  the  proposed  plan of merger or share  exchange,  or  (z)  a
summary   of  the  agreement  pursuant  to  which  the   proposed
transaction will be effected.  If only a summary of the agreement
is  sent to the stockholders, the Corporation shall also  send  a
copy of the agreement to any stockholder who requests it.

      If  a  meeting  is adjourned to a different date,  time  or
place, notice need not be given if the new date, time or place is
announced at the meeting before adjournment.  However, if  a  new
record  date  for an adjourned meeting is fixed (which  shall  be
done  if  the meeting is adjourned to a date more than  120  days
after  the date fixed for the original meeting), notice  of  such
date  shall be given to those persons entitled to notice who  are
stockholders  as of the new record date, unless a court  provides
otherwise.

       Section  1.7     Quorum  and  Voting  Requirements.   Each
outstanding share of common stock shall be entitled to  one  vote
on  each matter submitted to a vote at a meeting of stockholders.
Shares of other classes and series shall be entitled to such vote
as may be provided in the Articles of Incorporation.

      Shares entitled to vote as a separate voting group may take
action  on a matter at a meeting only if a quorum of those shares
exists with respect to that matter.  Unless otherwise required by
law, a majority of the votes entitled to be cast on a matter by a
voting group constitutes a quorum of that voting group for action
on that matter.  Once a share is represented for any purpose at a
meeting,  it  is  deemed  present for  quorum  purposes  for  the
remainder of the meeting and for any adjournment of that  meeting
unless  a  new record date is or shall be set for that  adjourned
meeting.  If a quorum exists, action on a matter, other than  the
election of directors, by a voting group is approved if the votes
cast within the voting group favoring the action exceed the votes
cast  opposing the action, unless a greater number of affirmative
votes  is  required  by law or by the Articles of  Incorporation.
Directors  shall be elected by a plurality of the votes  cast  by
the shares entitled to vote in the election at a meeting at which
<PAGE>

a  quorum is present unless a different vote in required  by  the
Articles  of  Incorporation.  Less than a quorum  may  adjourn  a
meeting.

      Section 1.8    Proxies.  A stockholder may vote his  shares
in person or by proxy.  A stockholder may appoint a proxy to vote
or  otherwise act for him by signing an appointment form,  either
personally or by his attorney-in-fact.  An appointment of a proxy
is  effective when received by the Secretary or other officer  or
agent  authorized to tabulate votes and is valid  for  11  months
unless  a  longer period is expressly provided in the appointment
form.   An appointment of a proxy is revocable by the stockholder
unless  the  appointment form conspicuously  states  that  it  is
irrevocable and the appointment is coupled with an interest.

      The  death  or incapacity of the stockholder  appointing  a
proxy does not affect the right of the Corporation to accept  the
proxy's  authority unless notice of the death  or  incapacity  is
received by the Secretary or other officer or agent authorized to
tabulate votes before the proxy exercises his authority under the
appointment.   An  irrevocable appointment is  revoked  when  the
interest  with which it is coupled is extinguished.  A transferee
for  value  of  shares subject to an irrevocable appointment  may
revoke  the appointment if he did not know of its existence  when
he  acquired  the  shares and the existence  of  the  irrevocable
appointment  was  not  noted  conspicuously  on  the  certificate
representing the shares.  Subject to any legal limitations on the
right of the Corporation to accept the vote or other action of  a
proxy  and  to  any  express limitation on the proxy's  authority
appearing on the face of the appointment form, the Corporation is
entitled  to accept the proxy's vote or other action as  that  of
the  stockholder making the appointment.  Any fiduciary  entitled
to vote any shares may vote such shares by proxy.

      Section 1.9    Waiver of Notice; Attendance at Meeting.   A
stockholder may waive any notice required by law, the Articles of
Incorporation or these Bylaws before or after the date  and  time
of  the  meeting that is the subject of such notice.  The  waiver
shall be in writing, be signed by the stockholder entitled to the
notice, and be delivered to the Secretary of the Corporation  for
inclusion in the minutes or filing with the corporate records.

     A stockholder's attendance at a meeting (i) waives objection
to  lack of notice or defective notice of the meeting, unless the
stockholder  at the beginning of the meeting objects  to  holding
the  meeting  or  transacting business at the meeting,  and  (ii)
waives  objection to consideration of a particular matter at  the
meeting  that is not within the purpose or purposes described  in
the meeting notice, unless the stockholder objects to considering
the matter when it is presented.
<PAGE>

      Section 1.10   Action Without Meeting.  Action required  or
permitted  to  be taken at a stockholders' meeting may  be  taken
without a meeting and without action by the Board of Directors if
the  action is taken by all the stockholders entitled to vote  on
the action.  The action shall be evidenced by one or more written
consents  describing  the  action  taken,  signed  by   all   the
stockholders entitled to vote on the action, and delivered to the
Secretary  of  the Corporation for inclusion in  the  minutes  or
filing  with  the  corporate records.  Action  taken  under  this
section  shall  be  effective according to  its  terms  when  all
consents are in the possession of the Corporation.  A stockholder
may  withdraw  a consent only by delivering a written  notice  of
withdrawal to the Corporation prior to the time that all consents
are in the possession of the Corporation.

     If not otherwise fixed pursuant to the provisions of Section
1.1,  the  record date for determining stockholders  entitled  to
take  action  without a meeting is the date the first stockholder
signs the consent described in the preceding paragraph.

      If  notice  of proposed action is required to be  given  to
nonvoting stockholders and the action is to be taken by unanimous
consent  of  the voting stockholders, the Corporation shall  give
its  nonvoting stockholders written notice of the proposed action
at  least ten days before the action is taken.  The notice  shall
contain  or  be accompanied by the same material that would  have
been  required by law to be sent to nonvoting stockholders  in  a
notice of a meeting at which the proposed action would have  been
submitted to the stockholders for action.

      Section  1.11   Voting List.  The officer or  agent  having
charge of the stock transfer books of the Corporation shall make,
at least ten days before each meeting of stockholders, a complete
list of the stockholders entitled to vote at such meeting or  any
adjournment thereof, with the address of and the number of shares
held  by  each.  The list shall be arranged by voting  group  and
within each voting group by class or series of shares.  Such list
shall   be  kept  on  file  at  the  registered  office  of   the
Corporation, or at its principal office or at the office  of  its
transfer  agent or registrar, for a period of ten days  prior  to
such  meeting  and  shall be subject to  the  inspection  of  any
stockholder at any time during usual business hours.   Such  list
shall also be produced and kept open at the time and place of the
meeting and shall be subject to the inspection of any stockholder
during  the  whole time of the meeting for the purposes  thereof.
The  original stock transfer books shall be prima facia  evidence
as  to who are the stockholders entitled to examine such list  or
transfer  books  or  to vote at any meeting of the  stockholders.
The right of a stockholder to inspect such list at any other time
shall be subject to the limitations established by law.

       If   the  requirements  of  this  section  have  not  been
substantially complied with, the meeting shall, on the demand  of
any  stockholder in person or by proxy, be adjourned  until  such
requirements  are met.   Refusal or failure to  prepare  or  make
available the stockholders' list does not affect the validity  of
action  taken  at  the meeting prior to the making  of  any  such
demand, but any action taken by the stockholders after the making
of any such demand shall be invalid and of no effect.
<PAGE>

                     ARTICLE II - DIRECTORS

     Section 2.1    General Powers.  The Corporation shall have a
Board  of Directors.  All corporate powers shall be exercised  by
or  under the authority of, and the business and affairs  of  the
Corporation  managed  under  the  direction  of,  its  Board   of
Directors, subject to any limitation set forth in the Articles of
Incorporation.

      Section 2.2    Number and Term.  The number of directors of
the Corporation shall be eleven.  This number may be changed from
time to time by amendment to these Bylaws to increase or decrease
by 30 percent or less the number of directors last elected by the
stockholders, but only the stockholders may increase or  decrease
the  number by more than 30 percent.  No decrease in number shall
have the effect of shortening the term of any incumbent director.
Each  director shall hold office until his death, resignation  or
removal or until his successor is elected.

     Section 2.3    Nomination of Candidates.  No person shall be
eligible for election as a director unless nominated (i)  by  the
Board   of   Directors  upon  recommendation  of  the  Nominating
Committee or otherwise or (ii) by a stockholder entitled to  vote
on the election of directors pursuant to the procedures set forth
in  this Section 2.3; provided, however, that no person shall  be
eligible to be elected a director after age seventy, except  that
directors who are sixty-three or over and serving on February 20,
1997  shall  not be eligible to be elected a director  after  age
seventy-two.

       Nominations,  other  than  those  made  by  the  Board  of
Directors, may be made only by a stockholder who is a stockholder
of  record of a class of shares entitled to vote for the election
directors  at  the  time of the giving of the notice  hereinafter
described in this Section 2.3 and only if written notice  of  the
stockholder's intent to nominate one or more persons for election
as  directors at a meeting of stockholders has been given, either
by  personal delivery or by United States certified mail, postage
prepaid,  addressed  to the Secretary of the Corporation  at  the
principal office of the Corporation and received (i) on or  after
December 1st of the year immediately preceding the year in  which
the  meeting will be held and before January 1st of the  year  in
which the meeting will be held, if the meeting is to be an annual
meeting and clause (ii) is not applicable, or (ii) not less  than
60  days  before an annual meeting, if the date of the applicable
annual  meeting, as prescribed in these Bylaws, has been  changed
by  more  than  30  days, or (iii) not later than  the  close  of
business on the tenth day following the day on which notice of  a
special  meeting  of  stockholders  called  for  the  purpose  of
electing directors is first given to stockholders.

       Each  such  stockholder's  notice  shall  set  forth   the
following:  (i) as to the stockholder giving the notice  (a)  the
name  and  address  of such stockholder as  they  appear  on  the
Corporation's stock transfer books, (b) the class and  number  of
shares  of  stock of the Corporation beneficially owned  by  such
stockholder,  (c)  a representation that such  stockholder  is  a
stockholder of record and intends to appear in person or by proxy
at  such  meeting to nominate the person or persons specified  in
the  notice,  and  (d)  a  description  of  all  arrangements  or
understandings, if any, between such stockholder and each nominee
<PAGE>

and  any  other person or persons (naming such person or persons)
pursuant  to which the nomination or nominations are to be  made;
and  (ii)  as  to  each  person whom the  stockholder  wishes  to
nominate  for election as a director (a) the name, age,  business
address and, if known, residence address of such person, (b)  the
principal occupation or employment of such person, (c) the  class
and  number  of shares of the Corporation which are  beneficially
owned  by  such  person, and (d) all other  information  that  is
required to be disclosed about nominees for election as directors
in  solicitations of proxies for the election of directors  under
the Securities Exchange Act of 1934, as amended, or otherwise  by
the   rules  and  regulations  of  the  Securities  and  Exchange
Commission.   In addition, each such notice shall be  accompanied
by  the  written consent of each proposed nominee to serve  as  a
director  if  elected.  Each such consent shall  also  contain  a
statement  from  the  proposed nominee to  the  effect  that  the
information about him contained in the notice is correct.

      Section 2.4    Election.  Except as provided in Section 2.5
of  this  Article  and  in  the Articles  of  Incorporation,  the
directors  shall  be  elected  by  the  common  stockholders  and
preferred   stockholders  entitled  to  vote  with   the   common
stockholders  at  the annual meeting of stockholders,  and  those
nominees who receive the greatest number of votes shall be deemed
elected  even though they do not receive a majority of the  votes
cast.   No  individual shall be named or elected  as  a  director
without his prior consent.

      Section  2.5     Removal; Vacancies.  The stockholders  may
remove  one  or  more  directors, with or without  cause.   If  a
director  is elected by a voting group, only the stockholders  of
that voting group may vote to remove him.  Unless the Articles of
Incorporation require a greater vote, a director may  be  removed
if  the number of votes cast to remove him constitutes a majority
of  the votes entitled to be cast at an election of directors  of
the  voting  group  or voting groups by which such  director  was
elected.  A director may be removed by the stockholders only at a
meeting called for the purpose of removing him and the notice  of
the  meeting must state that the purpose, or one of the  purposes
of the meeting, is removal of the director.

      A  vacancy on the Board of Directors, including  a  vacancy
resulting  from the removal of a director or an increase  in  the
number of directors, may be filled by (i) the stockholders,  (ii)
the  Board  of  Directors  or (iii) the  affirmative  vote  of  a
majority of the remaining directors though less than a quorum  of
the  Board  of  Directors, and may, in the case of a  resignation
that  will become effective at a specified later date, be  filled
before  the  vacancy  occurs but the new director  may  not  take
office until the vacancy occurs.

     Section 2.6    Compensation.  The Board of Directors may fix
the  compensation of directors for their services and may provide
for  the  payment  of  all  expenses  incurred  by  directors  in
attending regular and special meetings of the Board of Directors.

     Section  2.7   Change of Responsibility.  A member  of  the
Board   of  Directors  who  has  a  significant  change  in   job
responsibility or who ceases to continue to hold the job held  at
the  last  Annual Shareholders' Meeting, shall offer a letter  of
resignation  to the Board of Directors promptly upon such  change
of responsibility or job.
<PAGE>

                ARTICLE III - DIRECTORS' MEETINGS

      Section  3.1     Annual  and Regular Meetings.   An  annual
meeting  of  the Board of Directors, which shall be considered  a
regular meeting, shall be held immediately following each  annual
meeting of stockholders, for the purpose of electing officers and
carrying  on such other business as may properly come before  the
meeting.   The  Board of Directors may also adopt a  schedule  of
additional  meetings which shall be considered regular  meetings.
Regular  meetings shall be held at such times and at such places,
within  or without the Commonwealth of Virginia, as the  Chairman
or,  in his absence, the President, shall designate.  If no place
is  designated, regular meetings shall be held at  the  principal
office of the Corporation.

      Section 3.2    Special Meetings.  Special meetings  of  the
Board of Directors shall be held on the call of the Chairman, the
President or any three members of the Board of Directors  at  the
principal office of the Corporation or at such other place as the
Chairman, or in his absence, the President, shall designate.

      Section  3.3    Telephone Meetings.  The Board of Directors
may  permit  any or all directors to participate in a regular  or
special  meeting by, or conduct the meeting through the  use  of,
any  means  of communication by which all directors participating
may  simultaneously  hear  each  other  during  the  meeting.   A
director participating in a meeting by this means is deemed to be
present in person at the meeting.

      Section 3.4    Notice of Meetings.  No notice need be given
of regular meetings of the Board of Directors.

      Notice of special meetings of the Board of Directors  shall
be given to each director in person or delivered to his residence
or  business address, or such other place as he may have directed
in  writing, not less than 24 hours before the meeting  by  mail,
messenger,  telecopy,  telegraph,  or  other  means  of   written
communication  or by telephoning such notice to  him.   Any  such
notice  shall  set forth the time and place of  the  meeting  and
state the purpose for which it is called.

      Section 3.5    Quorum; Voting.  A majority of the number of
directors fixed in these Bylaws shall constitute a quorum for the
transaction  of business at a meeting of the Board of  Directors.
If a quorum is present when a vote is taken, the affirmative vote
of a majority of the directors present is the act of the Board of
Directors unless the act of a greater number is required by  law,
the Articles of Incorporation or these Bylaws.  A director who is
present  at  a  meeting of the Board of Directors when  corporate
action  is  taken is deemed to have assented to the action  taken
unless  (i)  he  objects  at the beginning  of  the  meeting,  or
promptly upon his arrival, to holding it or transacting specified
business  at  the meeting; or (ii) he votes against, or  abstains
from, the action taken.

      Section 3.6    Waiver of Notice; Attendance at Meeting.   A
director  may waive any notice required by law, the  Articles  of
Incorporation, or these Bylaws before or after the date and  time
stated in the notice, and such waiver shall be equivalent to  the
giving  of such notice.  Except as provided in the next paragraph
<PAGE>

of  this section, the waiver shall be in writing, signed  by  the
director  entitled to the notice and filed with  the  minutes  or
corporate records.

      A  director's attendance at or participation in  a  meeting
waives  any  required  notice to him of the  meeting  unless  the
director  at  the beginning of the meeting or promptly  upon  his
arrival objects to holding the meeting or transacting business at
the  meeting and does not thereafter vote for or assent to action
taken at the meeting.

      Section 3.7    Action Without Meeting.  Action required  or
permitted  to  be taken at a Board of Directors' meeting  may  be
taken without a meeting if the action is taken by all members  of
the  Board.  The action shall be evidenced by one or more written
consents  describing the action taken, signed  by  each  director
either  before  or after the action taken, and  included  in  the
minutes or filed with the corporate records reflecting the action
taken.   Action taken under this section shall be effective  when
the  last director signs the consent unless the consent specifies
a  different  effective date in which event the action  taken  is
effective as of the date specified therein, provided the  consent
states the date of execution by each director.


               ARTICLE IV - COMMITTEE OF DIRECTORS

      Section  4.1     Committees.  The Board  of  Directors  may
create one or more committees and appoint members of the Board of
Directors  to  serve on them.  Unless otherwise provided  herein,
each  committee shall have two or more members who serve  at  the
pleasure  of the Board of Directors.  The creation of a committee
and  appointment of members to it shall be approved by the number
of  directors required to take action under Section 3.5 of  these
Bylaws.

      Section  4.2     Authority of Committees.   To  the  extent
specified by the Board of Directors, each committee may  exercise
the  authority of the Board of Directors, except that a committee
may  not (i) approve or recommend to stockholders action that  is
required  by  law  to  be  approved by  stockholders;  (ii)  fill
vacancies  on  the Board of Directors or any of  its  committees;
(iii)  amend  the  Articles of Incorporation without  stockholder
approval; (iv) adopt, amend, or repeal these Bylaws; (v)  approve
a  plan  of  merger  not  requiring  stockholder  approval;  (vi)
authorize  or  approve  a distribution,  except  according  to  a
general  formula or method prescribed by the Board of  Directors;
or  (vii)  authorize or approve the issuance, or sale or contract
for  sale  of  stock, or determine the designation  and  relative
rights,  preferences, and limitations of a  class  or  series  of
stock,  except  that  the  Board of  Directors  may  authorize  a
committee,  or a senior executive officer of the Corporation,  to
do  so  within  limits specifically prescribed by  the  Board  of
Directors.

      Section 4.3    Executive Committee.  The Board of Directors
shall  appoint an Executive Committee consisting of two  or  more
directors, which committee shall have all of the authority of the
Board of Directors except to the extent such authority is limited
by the provisions of Section 4.2.
<PAGE>

      Section  4.4     Audit Committee.  The Board  of  Directors
shall  appoint  an Audit Committee consisting of  not  less  than
three  directors, none of whom shall be officers, which committee
shall regularly review the adequacy of the Corporation's internal
financial  controls,  review with the  Corporation's  independent
public   accountants  the  annual  audit  and   other   financial
statements,  and  recommend the selection  of  the  Corporation's
independent public accountants.

     Section 4.5    Nominating Committee.  The Board of Directors
shall appoint a Nominating Committee consisting of not less  than
three  directors,  a majority of whom shall not  be  officers  or
employees,  which  committee shall  recommend  to  the  Board  of
Directors  the names of persons to be nominated for  election  as
directors of the Corporation.

       Section  4.6     Compensation  Committee.   The  Board  of
Directors  shall appoint a compensation committee  consisting  of
not  less  than three directors, none of whom shall be  officers,
which  committee  shall recommend to the Board of  Directors  the
compensation  of directors and those officers of the  Corporation
who   are   directors,  make  awards  under   the   Corporation's
discretionary  employee benefit plans, and  make  recommendations
from  time  to  time  to  the Board of  Directors  regarding  the
Corporation's compensation program.

      Section  4.7     Committee  Meetings;  Miscellaneous.   The
provisions of these Bylaws which govern meetings, action  without
meetings,  notice  and waiver of notice, and  quorum  and  voting
requirements  of  the  Board of Directors  shall  also  apply  to
committees of directors and their members.


                      ARTICLE V - OFFICERS

      Section  5.1    Officers.  The officers of the  Corporation
shall  be  a Chairman, a Chief Executive Officer, a President,  a
Secretary,   a  Chief  Financial  Officer,  and  such  additional
officers,  including Vice Presidents and other officers,  as  the
Chief  Executive  Officer  or the Board  of  Directors  may  deem
necessary   or   advisable  to  conduct  the  business   of   the
Corporation.  The Chairman and the President shall be members  of
the  Board  of  Directors and one of them shall be designated  as
Chief  Executive  Officer.  The Board  of  Directors  shall  also
designate   those  officers  who  are  deemed  to  be  "Executive
Officers."  Any two offices may be combined except the offices of
President and Secretary.

      Section 5.2    Election, Term.  Executive Officers shall be
elected  at  each  annual meeting of the Board of  Directors  and
shall  hold office, unless removed, until the next annual meeting
of  the Board of Directors or until their successors are elected.
All  other  officers  shall be appointed by the  Chief  Executive
Officer  and  shall  hold  office, unless  removed,  until  their
successors  are appointed.  Any officer may resign  at  any  time
upon written notice to the authority which appointed him.
<PAGE>

     Section 5.3    Removal of Officers.  Officers elected by the
Board of Directors may be removed, with or without cause, at  any
time  by  the  Board  of Directors.  Appointed  officers  may  be
similarly  removed by the person having the authority to  appoint
them.

      Section 5.4    Duties of the Chief Executive Officer.   The
Chief  Executive  Officer shall have general charge  of,  and  be
charged  with,  the duty of supervision of the  business  of  the
Corporation.   In  addition, he shall perform such  duties,  from
time  to  time,  as  may  be assigned to  him  by  the  Board  of
Directors.

      Section  5.5    Duties of the Chairman.  Unless he declines
to  serve,  the  Chairman shall preside at all  meetings  of  the
stockholders and the Board of Directors and perform such  duties,
from  time  to  time, as may be assigned to him by the  Board  of
Directors.

     Section 5.6    Duties of the President.  The President shall
have such powers and duties as generally pertain to that position
and, in the absence of the Chairman, unless he declines to serve,
he  shall  preside  at all meetings of the stockholders  and  the
Board of Directors.  He shall further perform such duties as may,
from  time  to  time, be assigned to him by the  Chief  Executive
Officer or the Board of Directors.

     Section 5.7    Duties of the Secretary.  The Secretary shall
have  the  duty to see that a record of the proceedings  of  each
meeting  of the stockholders and the Board of Directors, and  any
committee  of  the Board of Directors, is properly  recorded  and
that  notices  of all such meetings are duly given in  accordance
with the provisions of these Bylaws or as required by law; he may
affix  the corporate seal to any document the execution of  which
is duly authorized, and when so affixed may attest the same; and,
in general, he shall perform all duties incident to the office of
secretary  of a corporation, and such other duties as, from  time
to time, may be assigned to him by the Chief Executive Officer or
the Board of Directors, or as may be required by law.

      Section 5.8    Duties of the Chief Financial Officer.   The
Chief  Financial Officer shall have charge of and be  responsible
for  all  securities,  funds, receipts and disbursements  of  the
Corporation, and shall deposit or cause to be deposited,  in  the
name  of the Corporation, all monies or valuable effects in  such
banks, trust companies or other depositories as shall, from  time
to  time, be selected by or under authority granted by the  Board
of  Directors; he shall be custodian of the financial records  of
the  Corporation;  he shall keep or cause to  be  kept  full  and
accurate  records  of  all  receipts  and  disbursements  of  the
Corporation  and shall render to the Chairman, the President  and
the  Board  of Directors, whenever requested, an account  of  the
financial  condition of the Corporation; and shall  perform  such
duties  as may be assigned to him by the Chief Executive  Officer
or the Board of Directors.

     Section 5.9    Duties of Other Officers.  The other officers
of  the  Corporation shall have such authority and  perform  such
duties  as  shall be prescribed by the Board of Directors  or  by
officers  authorized to appoint them to their respective offices.
To  the  extent that such duties are not so stated, such officers
shall  have such authority and perform the duties which generally
pertain  to  their respective offices, subject to the control  of
the Chief Executive Officer or the Board of Directors.
<PAGE>

     Section 5.10   Voting Securities of Other Corporations.  Any
one of the Chairman, the President or the Chief Financial Officer
shall have power to act for and vote on behalf of the Corporation
at  all meetings of the stockholders of any corporation in  which
this  Corporation holds stock, or in connection with any  consent
of stockholders in lieu of any such meeting.

      Section 5.11   Certain Agents.  The Chief Executive Officer
or  such other officer as he may authorize may from time to  time
engage  employees of subsidiaries of the Corporation to be agents
for  the  Corporation to perform staff or operational  functions.
Such  persons  may  act on behalf of the Corporation  under  such
titles (including designations as divisional officers) as may  be
specified  from time to time by the Chief Executive Officer,  but
no  engagement under this section shall constitute such agent  an
employee  or  officer  of  the Corporation.   Such  agents  shall
perform  the  duties assigned to them from time to  time  by  the
Chief   Executive  Officer  or  by  any  other  officer  of   the
Corporation authorized to make such assignments.  Any such  agent
may  be removed, with or without cause, at any time by the  Chief
Executive  Officer.  This section shall not limit  the  authority
any  officer  or  any  other  employee  of  the  Corporation  may
otherwise  have  respecting  the engagement  of  agents  for  the
Corporation.

      Section  5.12   Bonds.  The Board of Directors may  require
that any or all officers, employees and agents of the Corporation
give   bond   to  the  Corporation,  with  sufficient   sureties,
conditioned upon the faithful performance of the duties of  their
respective offices or positions.


               ARTICLE VI - CERTIFICATES OF STOCK

      Section 6.1    Form.  Stock of the Corporation shall,  when
fully   paid,  be  evidenced  by  certificates  containing   such
information  as is required by law and approved by the  Board  of
Directors.  Certificates shall be signed by the President or  any
Vice President and the Secretary or an Assistant Secretary or the
Treasurer  or  an Assistant Treasurer and may (but need  not)  be
sealed with the seal of the Corporation.  Any such signature  may
be  a  facsimile,  engraved or printed,  if  the  certificate  is
countersigned, manually or by facsimile, by a transfer agent,  or
registered by a registrar, other than the Corporation  itself  or
an  employee  of  the Corporation.  In case any such  officer  or
authorized  officer of the transfer agent or  registrar  who  has
signed or whose facsimile signature has been placed upon any such
certificate  shall have ceased to be such officer  or  authorized
officer   of   the  transfer  agent  or  registrar  before   such
certificate  is  issued, the certificate shall, nevertheless,  be
valid.

     Section 6.2    Lost, Stolen or Destroyed Stock Certificates.
The Corporation may issue a new stock certificate in the place of
any  certificate theretofore issued which is alleged to have been
lost,  stolen  or  destroyed and may require the  owner  of  such
certificate, or his legal representative, to give the Corporation
a  bond, sufficient to indemnify it against any claim that may be
made  against  it  on  account  of the  alleged  loss,  theft  or
destruction of any such certificate or the issuance of  any  such
new certificate.
<PAGE>

      Section  6.3    Transfer.  The Board of Directors may  make
such rules and regulations concerning the issue, registration and
transfer   of   certificates  representing  the  stock   of   the
Corporation  as  it  deems necessary or proper  and  may  appoint
transfer  agents  and  registrars.   Unless  otherwise  provided,
transfers  of  stock  and of the certificates  representing  such
stock  shall  be  made  upon  the books  of  the  Corporation  by
surrender   of   the  certificates  for  the  stock  transferred,
accompanied by written assignments given by the owners  or  their
attorneys-in-fact.


                 ARTICLE VII - VIRGINIA CONTROL
                    SHARE ACQUISITION STATUTE

      The  provisions  of  Article 14.1  of  the  Virginia  Stock
Corporation Act (13.1-728.1 et seq.) in effect on the 8th day  of
February,  1990, shall not apply to the acquisition of shares  of
this Corporation.


             ARTICLE VIII - MISCELLANEOUS PROVISIONS

      Section 8.1    Corporate Seal.  The corporate seal  of  the
Corporation  shall be circular and shall have inscribed  thereon,
within and around the circumference, "JAMES RIVER CORPORATION  OF
VIRGINIA".  In the center shall be the word "SEAL".

      Section  8.2     Fiscal  Year.   The  fiscal  year  of  the
Corporation shall be determined in the discretion of the Board of
Directors, but in the absence of any such determination it  shall
be  a  fiscal  year of either 52 or 53 weeks ending on  the  last
Sunday in December.

      Section  8.3     Constitutive Resolutions.  A "Constitutive
Resolution"  is a resolution of the Board of Directors  which  is
(i)  designated therein as a "Constitutive Resolution"  and  (ii)
adopted by the unanimous vote of the directors present and voting
if  a  quorum  is  present when a vote is taken.  Notwithstanding
anything in Section 3.5 or any other provision of these Bylaws to
the  contrary,  a Constitutive Resolution can only be  rescinded,
revoked, amended or modified by the affirmative vote of  all  the
directors then in office and the quorum of the Board of Directors
which  shall  be  present to consider such action  shall  be  the
number of directors then in office.

      Section 8.4    Amendments.  These Bylaws may be amended  or
repealed,  and new Bylaws may be made, at any regular or  special
meeting  of  the Board of Directors by a majority  of  the  Board
except  that  action to adopt or amend a bylaw that  changes  the
quorum or voting requirement applicable to meetings of the  Board
of  Directors must meet the quorum requirement and be adopted  by
the  vote  required  to take action under the quorum  and  voting
requirement  then  in  effect.   Bylaws  made  by  the  Board  of
Directors may be repealed or changed and new Bylaws may  be  made
by  the stockholders, and the stockholders may prescribe that any
Bylaw  made by them shall not be altered, amended or repealed  by
the Board of Directors.


 Exhibit 10(p)

             JAMES RIVER CORPORATION OF VIRGINIA

                       MILES L. MARSH

                SUPPLEMENTAL RETIREMENT PLAN

                  Amendment and Restatement

                Effective as of March 1, 1997



1.   Purpose.  The Plan is an unfunded deferred compensation
arrangement established for the benefit of Miles L. Marsh
("Executive"), one of a select group of management or highly
compensated Employees, intended to be excluded from the
participation and vesting, funding and fiduciary
responsibility provisions of ERISA.  The Board has
determined that the benefits to be paid to Executive
constitute reasonable compensation for the services rendered
and to be rendered by such Executive.

2.   Definitions.  As used in the Plan, the following terms
have the meanings indicated:
     a)   "Actuarial Equivalent" means an amount or benefit equal
     in value to the aggregate amounts expected to be received
     under different forms of payment based on assumptions as to
     the occurrence of future events.  The future events to be
     taken into account are mortality for Executive, mortality
     for Beneficiaries, and an interest discount for the time
     value of money.  For this Plan, the actuarial assumptions
     are the same as those defined in the Pension Plan.
     b)   "Beneficiary" means the person or entity who is to
     receive benefits attributable to the Executive under the
     Pension Plan after the Executive's death.
     c)   "Board" means the Board of Directors of the Company.
     d)   "Cause" means  fraud or material misappropriation with
     respect to the business or assets of the Company,
     persistent refusal or willful failure of the Executive to
     perform his duties and responsibilities to the Company,
     which continues after the Executive receives written notice
     of such refusal or failure,  willful misconduct that
     materially harms or has the potential to cause material harm
     to the Company,  breach of a fiduciary duty, which has a
     material adverse effect on the Company,  conviction of a
     felony or crime involving moral turpitude, or  the use of
     drugs or alcohol that interferes materially with the
     Executive's performance of his duties.
     e)   "Change of Control" means:
          i)   the acquisition by any unrelated person of beneficial
               ownership (as that term is used for purposes of the
               Securities Exchange Act of 1934 (the "Act")) of 20% or more
               of the then outstanding shares of common stock of the
               Company or the combined voting power of the then outstanding
               voting securities of the Company entitled to vote generally
               in the election of directors.  The term "unrelated person"
               means any person other than (x) the Company and its
               subsidiaries, (y) an employee benefit plan or trust of the
               Company or its subsidiaries, and (z) a person who acquires
               stock of the Company pursuant to an agreement with the
               Company that is approved by the Board in advance of the
               acquisition, unless the acquisition results in a Change of
               Control pursuant to subsection (ii) below.  For purposes of
                                      E-2
<PAGE>

               this subsection, a "person" means an individual, entity or
               group, as that term is used for purposes of the Act.
          ii)  any tender or exchange offer, merger or other business
               combination, sale of assets or contested election, or any
               combination of the foregoing transactions, the persons who
               were directors of the Company before such transactions shall
               cease to constitute a majority of the Board of Directors of
               the Company or any successor to the Company.
     f)   "Code" means the Internal Revenue Code of 1986, as
     amended from time to time, and regulations thereunder.
     g)   "Committee" means the Compensation Committee of the
     Board.
     h)   "Company" means James River Corporation of Virginia or
     any successor by merger or otherwise.
     i)   "Compensation" means an amount equal to the sum of (i)
     twelve times Executive's monthly salary at the highest rate
     in effect during the Compensation Period,  cash incentive
     compensation paid during the Compensation Period (or due and
     unpaid) under any cash incentive compensation plan in which
     Executive is then a Participant with respect to an incentive
     performance period that immediately precedes or ends within
     the Compensation Period, and  any prorated incentive
     compensation authorized under the terms of any cash
     incentive compensation plan in which Executive is then a
     participant with respect to an incentive performance period
     that began during the Compensation Period.  The term
     "Compensation" does not include income recognized upon the
     exercise of any stock option granted by the Company or any
     subsidiary of the Company, and any contributions for
     benefits under this Plan or any other plan of deferred
     compensation maintained by the Company.  The term
     "Compensation" also does not include special allowances,
     such as amounts paid to Executive during an authorized leave
     of absence, moving expenses, car expenses, tuition
     reimbursement, meal allowances, the cost of excess group
     life insurance income includable in taxable income, and
     similar items.
     j)   "Compensation Period" means the twelve full months
     immediately preceding the date of Executive's Retirement.
     k)   "Effective Date" means December 7, 1995.
     l)   "ERISA" means the Employee Retirement Income Security
     Act of 1974.
     m)   "Normal Retirement Date" means the first day of the
     month coinciding with or next following the date on which
     Executive attains age 55.
     n)   "Pension Benefit" means the benefit payable to
     Executive under the Pension Plan in the normal form at his
     Normal Retirement Date. In computing the benefit offsets
     pursuant to Section 3(c), if Executive becomes entitled to
     benefits under this Plan before he is eligible to receive
     benefits under the Pension Plan, his Pension Benefit means
     the amount of the benefit that will be payable at the
     earliest possible date under the Pension Plan.
     o)   "Pension Plan" means the James River Corporation of
     Virginia Retirement Plan for Salaried and Other Non-
     Bargaining Unit Employees, as amended and in effect from
     time to time.
     p)   "Plan" means the James River Corporation of Virginia
     Miles L. Marsh Supplemental Retirement Plan, as amended and
     restated.
     q)   "Plan Year" means a calendar year.
     r)   "Preretirement Death Benefit" means an amount, payable
     to Executive's surviving Spouse pursuant to Section 7 in the
     event of Executive's death before his retirement while
     employed by the Company.
<PAGE>

     s)   "Retirement" or "Retires" means the termination of
     Executive's employment for reasons other than death or
     Cause.
     t)   "Service" means years of employment in years and
     completed full months with the Company or any subsidiary of
     the Company.
     u)   "Spouse" means the person who is the Executive's
     "spouse" as such term is defined in the Pension Plan.

3.   Benefits at Retirement.
     a)   The Basic Benefit.  If Executive Retires and he has
     completed 7 years of Service, he will be entitled to receive
     a lifetime annual benefit (payable monthly) beginning on the
     date of his Retirement that is equal to 50% of his
     Compensation, subject to the adjustments and offsets as
     provided in 3(b), (c) and (d).
     b)   Service Adjustment.  If at the time of Retirement
     Executive has completed fewer than 7 years of Service, the
     amount determined in (a) shall be reduced proportionately to
     the extent that Executive has less than 7 years Service.
     c)   Benefit Offsets.  The amount of the benefit determined
     under the preceding paragraphs shall be offset by the sum of
     the amount of  Executive's Pension Benefit then payable or
     payable in the future if Executive is not then eligible for
     payment of benefits, and  the amount of Executive's Social
     Security benefit at time of Retirement.  If Executive
     Retires before he is eligible to receive a Social Security
     benefit, the amount of the Social Security reduction shall
     be the amount which will become payable at the earliest date
     when a Social Security benefit could become payable to
     Executive, as determined by the Committee.
     d)   Form of Benefit Adjustment.  If instead of lifetime
     payments Executive elects to receive the benefit determined
     under the preceding paragraphs in one of the optional forms
     of payment permitted under the Pension Plan, the benefit
     shall further be actuarially reduced in accordance with the
     factors, methods and assumptions then used under the Pension
     Plan for determining optional forms of benefit payments.

4.   Commencement of Benefits.  Executive may elect when
payment of his benefits will commence.  In no event may
Executive's benefits commence later than his Normal
Retirement Date.  If payment of Executive's benefits are to
commence before his Normal Retirement Date, the amount
determined under Section 3 shall be further adjusted to
reflect the earlier payment commencement date and longer
period of payment as follows:
     a)   Normal Retirement Date to Age 53.  If commencement of
     Executive's benefits occurs before his Normal Retirement
     Date and after attainment of age 53, his benefits will be
     reduced by 4% for each year by which Executive's age at
     commencement of his benefits is less than 55 and more than
     52.
     b)    Prior to Age 53.  If commencement of Executive's
     benefits occurs before attainment of age 53, his benefits
     will be further reduced (in addition to the reduction
     pursuant to (a)) by 6% for each year by which the
     Executive's age at commencement of his benefits is less than
     age 53.
<PAGE>

5.   Benefit Enhancements Upon Change of Control.  If a
Change of Control occurs, the following adjustments and
enhancements will apply:
     a)   Benefit Accrual.  At Retirement, Executive will be
     credited with up to an additional two full years of Service.
     b)   Benefit Rate Increase.  The Basic Benefit determined
     under Section 3(a) shall be increased by (i) 5% if Executive
     Retires at age 54, and (ii) 10% if Executive Retires at or
     after his Normal Retirement Date.
     c)   Payment Reduction Factors.  If payment of benefits
     begins before Executive has attained his Normal Retirement
     Date, the reduction factors for early payment set forth in
     Section 4 shall not apply.
     d)   Lump Sum Payment.  The present value of the benefits
     which Executive would be entitled to receive over time upon
     his Retirement, as determined under Sections 4 and 5, shall
     be paid in a lump sum.  The determination of the amount of
     lump sum payment shall be made by the Company's actuaries in
     accordance with the methods, factors and assumptions used in
     determining contributions and benefits under the Pension
     Plan.


6.   Termination of Employment for Cause.  If Executive's
employment is terminated by the Company for Cause, as
determined by the Committee, and a Change of Control has not
occurred, Executive's rights under the Plan shall
immediately terminate and neither Executive nor his Spouse
shall be entitled to any benefits under the Plan.

7.   Death Before Retirement/Preretirement Death Benefit.
     a)   If Executive dies before Retirement and while still an
     employee of the Company, Executive's Spouse shall be
     entitled to receive a Preretirement Death Benefit beginning
     with the first day of the month coinciding with or next
     following the date of the Executive's death.  The
     Preretirement Death Benefit is an annual benefit (payable
     monthly) equal to 50% of the Basic Benefit (determined under
     Sections 3(a) and (b), before offsets under 3(c) and (d),
     and with adjustments and enhancements pursuant to Section 5,
     if applicable) that would have been payable to Executive had
     he Retired the day before his death.
     b)   The monthly Preretirement Death Benefit payment will
     then be reduced by an amount equal to the sum of  the
     surviving Spouse's preretirement monthly benefit when
     payable under the Pension Plan,  the Spouse's monthly
     benefit under Social Security, and  the amount of the
     monthly death benefit payable (or annuitized monthly
     equivalent of the death benefit if paid in a lump sum) to
     the Executive's Spouse under any other plan maintained by
     the Company qualified under Section 401(a) of the Code in
     which the Executive participated.  If as to the Executive
     and his Spouse the preretirement death benefit provisions of
     the Pension Plan do not apply, the Preretirement Death
     Benefit will be reduced at the time and in the amount equal
     to the preretirement death benefit under the Pension Plan
     that would have otherwise been payable to the Spouse if it
     had applied.
<PAGE>

8.   Exclusion from Supplemental Benefit Plan.  The benefits
provided to Executive and his Spouse under the Plan are in
lieu of benefits that might otherwise be available to
Executive and his Spouse, or either of them, under the
Company's Supplemental Benefit Plan (or any of its component
parts), as amended and restated June 1, 1995, or as later
amended, and Executive's participation in the Plan and the
attendant benefits available to Executive and his Spouse
that thereby accrue, constitutes a waiver of all his and his
Spouse's rights under the Supplemental Benefit Plan.

9.   Lump Sum Payment.  The Company reserves the right in
its sole discretion to pay in a lump sum the Actuarial
Equivalent of any amounts due the Executive (or the
Executive's Spouse, as the case may be) under the Plan.

10.  Administration.
     a)   This Plan shall be administered by the Committee.
     Subject to the Plan's provisions, the Committee may adopt
     rules and regulations necessary to carry out the Plan's
     purposes.  The amount of and entitlement to the payment of
     benefits under, and the general administration of, this Plan
     with respect to the computation and entitlement to benefits
     in determining offsets and adjustments shall be determined
     by the provisions of the Pension Plan, and the rules,
     regulation and interpretations adopted in administering the
     Pension Plan.  Beneficiary designations made with respect to
     benefits payable under the Pension Plan shall apply to this
     Plan unless otherwise specifically designated by the
     Executive.
     b)   If for any reason a benefit under the Plan is not paid
     when due, the individual entitled to the benefit may file a
     written claim with the Committee.  If the claim is denied or
     if no response is received within 90 days (in which case the
     claim will be deemed to have been denied), the individual
     may appeal the denial to the Committee within 60 days of the
     denial.  In pursuing an appeal, an individual may request
     that the Committee review the denial and the individual may
     review pertinent documents and submit issues and comments in
     writing.  A decision on appeal will be made within 60 days
     after the appeal is made, unless special circumstances
     require the Committee to extend the period for another 60
     days.

11.  Restrictions and Transfer.  Any benefits to which
Executive or his Spouse or Beneficiary may become entitled
under this Plan are not subject in any manner to
anticipation, alienation, sale, transfer, assignment,
pledge, or encumbrance, and any attempt to do so is void.
Benefits are not subject to attachment or legal process for
the debts, contracts, liabilities, engagements or torts of
Executive or his Spouse or Beneficiary.  This Plan does not
give Executive or his Spouse or Beneficiary any interest,
lien, or claim against any specific assets of the Company,
and they have only the rights of a general creditor of the
Company.
<PAGE>

12.  Amendment and Termination.  The Board reserves the
right to amend or terminate the Plan at any time without the
consent of Executive, but no amendment or termination shall
deprive Executive or his Spouse of the right to continue to
receive payments under Section 4 or 7 once payments have
begun.  Notwithstanding the foregoing, if a Change of
Control occurs, Executive, regardless of his age or Service,
shall be eligible for benefits under the Plan when Executive
ceases to be an employee, and the Plan may not be terminated
and no amendment may be made that would adversely affect the
right of Executive or his Spouse to receive a benefit under
the Plan.

13.  Method of Payment of Benefits.  The Company has the
obligation to pay all benefits provided for in the Plan as
they become due.  Without affecting its obligations to or
rights of Executive under the Plan, the Company may
establish a grantor trust (within the meaning of Sections
671 through 679 of the Code) for Executive and deposit funds
with the trustee of such trust for investment to provide the
benefits to which the Executive (or the Executive's Spouse)
may be entitled under the Plan.  The funds deposited with
the trustee or trustees of any such trust, and the earnings
thereon, will be dedicated to the payment of the benefits
under the Plan but shall remain subject to the claims of the
general creditors of the Company.  The expenses of
establishing and maintaining such trust shall be paid by the
Company.  When Executive (or Executive's Spouse) becomes
eligible for payment of benefits under the Plan, such
benefits will be paid out of the trust fund or funds unless
paid directly by the Company.

14.  Construction.  This Plan shall be construed in
accordance with the laws of the Commonwealth of Virginia.
The headings in this Plan have been inserted for convenience
of reference only and are to be ignored in any construction
of the provision.  If a provision of this Plan is not valid,
that invalidity does not affect other provisions.


Exhibit 11
                       JAMES RIVER CORPORATION
                             of Virginia

                COMPUTATION OF EARNINGS PER SHARE (a)
             For the Three Years Ended December 29, 1996
                (in millions, except per share data)
                                                         Years Ended
                                              ----------------------------------
                                              December     December     December
PRIMARY                                       29, 1996     31, 1995     25, 1994

Net income (loss)                              $157.3       $126.4       $(13.0)

Less preferred stock dividend
   requirements (b)                             (58.5)       (58.5)       (45.8)

Net income (loss), as adjusted for
   the primary calculation                      $98.8        $67.9       $(58.8)

Weighted average number of common
   shares and common share
   equivalents:

Common shares outstanding                        85.4         83.0         81.7

Issuable upon exercise of out-
   standing stock options and
   pursuant to a deferred stock
   award plan                                     2.3          3.7

Less assumed acquisition of
    common shares, using proceeds
    from stock options and a defer-
    red stock award plan, under the
    treasury stock method                        (1.7)        (2.6)

                                                 86.0         84.1         81.7

Primary income (loss) per share                 $1.15         $.81        $(.72)

(a)   See Note 1 of Notes to Consolidated Financial Statements in the 1996 
      Annual Report.

(b)  See Note 13 of Notes to Consolidated Financial Statements in the 1996 
     Annual Report.
                                 E-3
<PAGE>
Exhibit 11 (Continued)

                       JAMES RIVER CORPORATION
                             of Virginia

                COMPUTATION OF EARNINGS PER SHARE (a)
             For the Three Years Ended December 29, 1996
                (in millions, except per share data)

                                                         Years Ended
                                              ----------------------------------
                                              December     December     December
FULLY DILUTED                                 29, 1996     31, 1995     25, 1994

Net income (loss)                              $157.3       $126.4       $(13.0)

Less preferred stock dividend
   requirements (b)                             (58.5)       (58.5)       (45.8)


Net income (loss), as adjusted for
   the fully diluted calculation                $98.8        $67.9       $(58.8)
 
Weighted average number of common
   shares and common share
   equivalents:

Common shares outstanding                        85.4         83.0         81.7

Issuable upon exercise of out-
   standing stock options and
   pursuant to a deferred stock
   award plan                                     3.4         3.8

Less assumed acquisition of
    common shares, using proceeds
    from stock options and a defer-
    red stock award plan, under the
    treasury stock method                        (2.3)       (2.7)

                                                 86.5        84.1          81.7

Fully diluted income (loss) per share           $1.14        $.81         $(.72)

(a)  See Note 1 of  Notes to Consolidated Financial Statements in the
     1996 Annual Report.

(b) See Note 13 of  Notes to Consolidated Financial Statements in
    the 1996 Annual Report.


Exhibit 13

Management's Discussion and Analysis of
Financial Condition and Results of Operations

RESULTS OF OPERATIONS- 1996 COMPARED TO 1995

Net sales decreased to $5,690 million in 1996 from $6,800 million in 1995, while
net income increased to $157.3 million from $126.4 million during the same
periods. The comparability of revenues and results was affected by divestitures
and non-recurring items. In 1996, the company sold its Flexible Packaging and
related Inks divisions, as well as several small domestic Consumer Products
Business mills. In 1995, James River spun off Crown Vantage Inc. ("Crown
Vantage") to its common shareholders. Crown Vantage included a large part of
what was formerly in the company's Communications Papers Business, as well as
the specialty paper-based portion of the Packaging Business. Acquisitions and
divestitures are more fully described in Note 2 of Notes to Consolidated
Financial Statements.

        Non-recurring severance and other charges for 1996 and 1995, which are
further described in Note 3 of Notes to Consolidated Financial Statements,
included the following (in millions):

<TABLE>
<CAPTION>
                                                     1996                            1995
                                             ----------------------     ------------------------
                                             Pretax            Net        Pretax            Net
================================================================================================
<S> <C>
Severance costs                              $(40.6)        $(25.3)       $(42.7)        $(25.3)
Asset write-downs                             (59.3)         (36.7)         (4.2)          (2.6)
Gain on divestitures                           89.2           49.1
Crown Vantage spin-off costs                                                (5.0)          (4.2)
French statutory tax rate increase                                                         (6.3)

                                             -------        -------       -------        -------
Total                                        $(10.7)        $(12.9)       $(51.9)        $(38.4)
                                             =======        =======       =======        =======

</TABLE>

Excluding non-recurring items, net income was $170.2 million, or $1.30 per
share, in 1996 compared with $164.8 million, or $1.26 per share, in 1995.


Segment Data

The following tables set forth sales and operating results, before severance and
other items, by business segment for 1996 and 1995. The pro forma information is
presented as if Crown Vantage and the Flexible Packaging division were excluded
from each year's results.

<TABLE>
<CAPTION>

                                             Historical                    Pro Forma
                                      -------------------------    ------------------------
                                                       Segment                      Segment
1996 (in millions):                   Net Sales     Results(a)     Net Sales     Results(a)
===================================================================================================
<S>    <C>
Consumer Products:
  North American                       $2,642.3         $277.0      $2,642.3         $277.0
  European                              1,693.2          152.9       1,693.2          152.9

Packaging                               1,109.6           87.7         824.2           85.3
Communications Papers                     427.4           22.2         427.4           22.2
Intersegment eliminations
  and corporate expenses                 (182.0)         (96.2)       (160.7)         (96.2)
                                      ----------      ---------    ----------     ----------
Total                                  $5,690.5         $443.6      $5,426.4         $441.2
                                      ==========      =========    ===========    ==========
</TABLE>
<TABLE>
<CAPTION>
                                             Historical                       Pro Forma
                                      ------------------------         ------------------------
                                                       Segment                         Segment
1995 (in millions):                   Net Sales     Results(a)         Net Sales    Results(a)
================================================================================================
<S>   <C>
Consumer Products:
  North American                       $2,689.1         $235.1          $2,697.1        $237.1
  European                              1,654.7           45.9           1,654.7          45.9
Packaging                               1,620.4           61.0             935.2          75.8
Communications Papers                   1,038.8          191.2             592.9         126.7
Intersegment eliminations
  and corporate expenses                 (203.5)         (58.0)           (166.4)        (52.3)
                                      ----------     ----------       -----------     ---------
Total                                  $6,799.5         $475.2          $5,713.5        $433.2
                                      ==========     ==========       ===========     =========
</TABLE>

(a) Represents segment results before severance and other items. The allocation
of severance and other items by segment is presented in Note 16 of Notes to
Consolidated Financial Statements and Supplemental Pro Forma Financial
Information.
                                                                        21
<PAGE>

Management's Discussion and Analysis of
Financial Condition and Results of Operations

North American Consumer Products Business

In 1996, the company's North American Consumer Products Business reported sales
of $2,642 million and operating results, before severance and other items, of
$277 million. Sales declined by $47 million, or 2 percent, from the $2,689
million reported in 1995, while operating results, before severance and other
items, improved by $42 million, or 18 percent, from the $235 million reported in
1995. This business' return on sales, before severance and other items, improved
to 10.5 percent in 1996 from 8.7 percent in 1995.

        The decline in net sales was principally attributable to the
divestitures of the company's foam cup and specialty operations businesses,
combined with the decline in average selling price for the company's excess
North American pulp.

         Net sales of retail products were comparable in 1996 and 1995, as unit
volume increases of approximately 3 percent for retail personal care products
were offset by lower retail tabletop volumes. Average pricing was comparable to
the prior year for retail personal care products, but slightly higher for retail
tabletop products. List prices for retail tissue and towel products were
increased twice in 1995, but were reduced in the spring of 1996 by between 5 and
8 percent, following competitive pricing actions tied to the falling cost of
market pulp.

        Net sales into the commercial channel declined by 3.7 percent from the
prior year, reflecting a combination of unit volume increases for personal care
products, more than offset by unit volume and price decreases for foodservice
products. Average pricing for commercial personal care products improved
slightly compared to 1995 levels. High industry utilization rates contributed to
relatively stable commercial personal care pricing throughout 1996, despite
significantly lower average waste paper costs. Commercial foodservice products
experienced lower average pricing in 1996 compared to the prior year, as
competitive price reductions were taken following raw material cost reductions.

        Net sales into the warehouse club and private label channels continued
to increase, up more than 10 percent over 1995 sales, driven by both stronger
volumes and higher average selling prices.

        The North American Consumer Products Business is fully integrated for
its pulp requirements, with excess capacity of between 200,000 and 250,000
metric tons per year sold as market pulp. Net sales of market pulp fell sharply
from 1995 levels, resulting from the precipitous decline in industry selling
prices during 1996.

        The improvement in operating results for the North American Consumer
Products Business was driven by a combination of cost reduction initiatives,
lower raw material costs and lower levels of trade spending, partially offset by
increased advertising and marketing costs and reduced market pulp profitability.

        On a discretionary basis, the company currently plans to continue to
increase spending on advertising and marketing supporting its consumer branded
products in 1997, to be funded with a portion of the incremental savings
expected to be realized from cost reduction activities.

European Consumer Products Business

In 1996, the company's European Consumer Products Business reported sales of
$1,693 million and operating results, before severance and other items, of $153
million. Sales increased by $38 million, or 2 percent, from the $1,655 million
reported in 1995, while operating results increased by $107 million, or more
than 230 percent, from the $46 million reported in 1995. This business' return
on sales, before severance and other items, improved to 9 percent in 1996 from
2.8 percent in 1995.

        Increased sales in 1996 were attributable to market share gains,
partially offset by a small decline in average net selling prices. Converted
product unit volumes increased by 6.5 percent in 1996, despite a two-month
strike at the company's Spanish tissue facility. Volume gains occurred in all
geographic regions and were attributable, in part, to successful new product
innovations, as well as a recovery of lower than normal volumes experienced in
1995. Average finished goods pricing declined by approximately 3 percent
compared to 1995, in response to dramatically lower raw material costs.

        Similar to most of its European tissue competitors, James River's
European Consumer Products Business is not an integrated producer. Approximately
two-thirds of the business' fiber requirements


22

<PAGE>


are met with purchased market pulp (some of which is purchased from James
River's North American Consumer Products Business), while the remaining
one-third is provided by its deinked pulp facilities. After climbing
dramatically in 1995, market pulp and waste paper costs fell sharply in the
first half of 1996. The reduction in fiber costs, without a commensurate
reduction in average selling prices, contributed to the higher margins reported
in 1996.

        In addition to lower fiber costs, operating profit improvements were
generated by manufacturing cost reductions and increased volumes, partially
offset by lower average selling prices and increased expenses for advertising,
consumer promotion and trade spending.

        Although improving, the European-wide tissue capacity utilization rate
is not at an optimal level. Therefore, the company expects continued competitive
pressure on tissue pricing in 1997 in the face of continued low raw material
costs.

Packaging Business

In 1996, the company's Packaging Business reported sales of $1,110 million and
operating results, before severance and other items, of $88 million. Sales
decreased by $510 million from the $1,620 million reported in 1995, while
operating profits, before severance and other items, increased by $27 million
from the $61 million reported in 1995. The majority of the decline in sales was
due to divestitures. On a pro forma basis, excluding the Flexible Packaging
division and the packaging facilities spun off to Crown Vantage, sales decreased
from $935 million in 1995 to $824 million in 1996, while operating profits,
before severance and other items, increased from $76 million to $85 million,
respectively. This business' pro forma return on sales, before severance and
other items, improved to 10.3 percent in 1996 from 8.1 percent in 1995.

        The decline in pro forma sales was principally attributable to lower
volumes for folding cartons and foodservice products, partially offset by
increased volumes for coated recycled board. Selling prices for coated recycled
board averaged approximately 10 percent lower in 1996 compared to 1995. Average
folding carton prices were similar in 1996 and 1995, as prices trended higher
throughout 1995, before trending lower during 1996, directionally following
bleached and recycled paperboard raw material costs.

        The increase in the Packaging Business' operating profits was
attributable to a combination of lower raw material costs, particularly for
purchased waste paper, and manufacturing cost reductions, partially offset by
the lower volumes and pricing for certain packaging grades. Operating profits
also improved following the sale of the Flexible Packaging division and the
spin-off of packaging operations to Crown Vantage, as these divisions reported
operating losses in 1995.

Communications Papers Business

In 1996, the Communications Papers Business reported sales of $427 million and
operating results, before severance and other items, of $22 million. Sales
decreased by $612 million, from $1,039 million in 1995, while operating profits,
before severance and other items declined by $169 million, from $191 million in
1995. The majority of the decline in sales was due to the spin-off of a large
portion of the Communications Papers Business to Crown Vantage in August 1995.
On a pro forma basis, excluding the spun-off operations, sales decreased from
$593 million in 1995 to $427 million in 1996, while profits declined from $127
million to $22 million, respectively. This business' pro forma return on sales,
before severance and other items, declined from 21.4 percent in 1995 to 5.2
percent in 1996.

        The decline in pro forma sales was attributable to lower average selling
prices and lower unit volumes in both uncoated free sheet and uncoated
groundwood papers. After increasing sharply during the first nine months of
1995, selling prices fell steadily throughout 1996, due to major customer
inventory corrections combined with weaker demand growth and excess industry
capacity. Selling prices for uncoated free sheet averaged approximately $250 per
ton lower in 1996 compared to 1995, while selling prices for uncoated groundwood
averaged approximately $50 per ton lower. Unit volumes declined from 1995 levels

                                                                   23
<PAGE>

Management's Discussion and Analysis of
Financial Condition and Results of Operations


by 6 to 7 percent for both uncoated free sheet and uncoated groundwood. The
majority of the volume declines occurred in the first half of 1996, as
substantial market-related downtime was taken to prevent a build-up of
inventory.

        The decline in the Communications Papers Business' pro forma operating
profits was a direct result of the decline in selling prices and volumes,
partially offset by lower wood chip costs. James River's two Communications
Papers Business facilities are located in the Pacific Northwest, where the
company does not own a significant amount of timberlands. Accordingly, James
River relies on purchased wood chips to supply these integrated facilities.
Northwestern wood chip costs, which have been higher than in other regions
because of environmental restrictions on timber harvesting, increased sharply
during the first nine months of 1995 in connection with the over-heated pulp and
paper markets, before declining between 20 and 25 percent in 1996.

Other Income and Expense Items

General corporate expenses increased to $96 million in 1996 from $58 million in
1995. The increase principally resulted from consulting and other costs incurred
during 1996 in installing new integrated management information systems to
support the company's cost reduction programs. Corporate costs are expected to
begin trending lower in 1997, as the new systems installations are completed.

        Interest expense decreased by $61 million, from $226 million in 1995 to
$165 million in 1996, principally due to significant reductions in outstanding
debt. The application of divestiture proceeds, net of acquisitions, and free
cash flow to pay down debt resulted in a $918 million reduction in outstanding
debt during 1995 and 1996, as debt declined from $2,889 million as of the
beginning of 1995 to $1,971 million as of the end of 1996.

        Other income declined by $19 million, from $40 million in 1995 to $21
million in 1996, due to a $15 million reduction in equity earnings of
unconsolidated affiliates and a $4 million reduction in interest income. The
company's share of equity earnings of Aracruz Celulose S.A., the world's largest
producer of eucalyptus market pulp, was lower in 1996 following the downturn in
worldwide market pulp prices during 1996.

        The company's effective tax rate was 44 percent in 1996, compared to 43
percent in 1995, excluding the effect of the charge resulting from the French
income tax rate increase. The effective tax rate differed from the combined
federal and state statutory rate primarily because of the relative size of
nondeductible goodwill amortization expense and, in 1995, certain foreign pretax
losses for which no tax benefit was then available.

- -------------------------------------------------------------------------------
LIQUIDITY
AND
CAPITAL
RESOURCES

Operating Activities

Cash provided by operations increased to $719 million in 1996, 18 percent higher
than the $609 million provided in 1995. Working capital reductions generated
$147 million of cash in 1996, including $71 million from inventory reductions
resulting principally from lower per unit valuations. Free cash flow (cash
provided by operations, less expenditures for property, plant and equipment and
dividends) increased to $196 million in 1996, from $48 million in 1995, before
the effect of divestitures and acquisitions.


Investing Activities

Net cash used for investing activities totaled $119 million during 1996 and
included $426 million of capital expenditures and $200 million of cash paid for
the remaining 14 percent minority interest in the company's European Consumer
Products Business, net of $497 million of cash proceeds from asset sales and $10
million of other miscellaneous cash proceeds. During 1995, net cash used for
investing activities was $432 million and included capital spending of $441
million and cash paid for acquisitions of $53 million, net of cash proceeds from
assets sales and other items of $62 million.

24

<PAGE>


        The $497 million of 1996 cash proceeds from divestitures included $373
million from the sale of the Flexible Packaging division, $52 million from the
sale of the foam cup operations, $30 million from the sale of the specialty
operations, $27 million from the sale of the Inks division, and $15 million from
other miscellaneous asset sales. The company currently expects that the asset
rationalization process will continue in 1997 and may include, among other
items, the divestiture of some of the company's owned timberlands. Future
divestiture proceeds and free cash flow will be directed toward capital
structure simplification, debt reduction, or possibly, strategic acquisitions.

        Capital spending of $426 million in 1996 declined by $15 million
compared to 1995 spending of $441 million. On a pro forma basis, excluding
spending for Flexible Packaging and Crown Vantage from both years, spending was
approximately $414 million in 1996 compared to $361 million in 1995. Nearly
three-quarters of the total 1996 expenditures were for the Consumer Products
Business, including approximately $25 million of spending on tissue converting
equipment modernizations at the Pennington, Alabama, mill and $15 million for
secondary fiber capacity expansions in Green Bay, Wisconsin. The company
currently expects 1997 capital spending to be in the range of $400 million.
Contractual capital commitments as of December 29, 1996, were not material.

Financing Activities

Total indebtedness decreased by $577 million, from $2,548 million as of December
31, 1995, to $1,971 million as of December 29, 1996, principally from the use of
divestiture proceeds, net of acquisitions, and free cash flow. During 1996, new
borrowings totaled $4 million and debt payments totaled $545 million.
Additionally, changes in foreign currency translation rates reduced debt
denominated in foreign currencies by $36 million.

        As of December 29, 1996, James River and its subsidiaries had domestic
and foreign revolving credit facilities providing for unsecured borrowings of up
to $1,162 million, of which $935 million expire in December 1999 and the balance
expires between 1997 and 1998. The company also had domestic and foreign
commercial paper programs, supported by the revolving credit facilities,
providing for issuances of up to $624 million. In addition, James River had
agreements with several banks under which it may borrow funds on an uncommitted
basis at below-prime rates. On December 29, 1996, the company had outstanding
borrowings of $399 million that were supported by the revolving credit
facilities, including $341 million outstanding under such facilities, $48
million of money market notes and $10 million of commercial paper.

        Total outstanding debt of $1,971 million on December 29, 1996, included
approximately $1,526 million of fixed rate and $445 million of floating rate
obligations. As of December 29, 1996, the company also had outstanding interest
rate swap agreements that effectively converted $1,286 million of fixed rate
debt and other financial obligations to variable rate obligations. The effect of
the swaps was an increase in interest expense of approximately $4 million in
1996 and $8 million in 1995. These contracts expire between September 1998 and
January 1999. As of December 29, 1996, the interest rate swaps had a fair value
of $(15) million. Additional information on the interest rate swaps is provided
in Note 11 of Notes to Consolidated Financial Statements. As of the end of 1996,
James River's weighted-average interest rate was 7.53 percent (including the
impact of the interest rate swaps), compared to 7.38 percent as of the end of
1995. Subsequent to the end of 1996, the company effectively unwound $648
million of the swap agreements.

        The company's ratio of total debt to total capitalization decreased to
46 percent as of the end of 1996, from 51.3 percent as of the end of 1995,
resulting from the decrease in debt levels. The company defines total
capitalization as the sum of current and long-term debt, preferred and common
equity and minority interests.

        The company's most restrictive debt covenants contain limitations on
borrowings and require the maintenance of a minimum amount of net worth. As of
December 29, 1996, under the most restrictive provisions of the company's debt
agreements, the company had additional borrowing capacity of $1.6 billion and
net worth in excess of the minimum requirement of approximately $390 million.

                                                                25
<PAGE>

Management's Discussion and Analysis of
Financial Condition and Results of Operations

As of December 29, 1996, the company's debt ratings were investment grade and
were as follows:

                                             Senior       Preferred   Commercial
                             Outlook          Debt          Stock        Paper
                            ----------------------------------------------------
Moody's Investors Services   Stable           Baa3           ba2        Prime-3

Standard & Poor's            Positive         BBB-           BB+          A-3


As of December 29, 1996, James River had $738 million face value of outstanding
preferred stocks. Of this total, (i) $287 milllion (the Series P preferred
stock) may be redeemed by the company at a call price payable in common shares
beginning July 1, 1997; (ii) $353 million (the Series K, L, and N preferred
stocks) were redeemable at a cash price of $355 million; and (iii) $98 million
(the Series O preferred stock) may be redeemed at face value beginning in
October 1997. The Series K, L, and N preferred stocks are also exchangeable by
the company for convertible subordinated debentures. The terms of these
preferred stocks are more fully described in Note 13 of Notes to Consolidated
Financial Statements. The company is currently reviewing its options regarding
the Series P preferred stock, one of which would be to redeem them beginning
July 1, 1997, resulting in an additional 15.3 million outstanding common shares
and a $26 million reduction in annual preferred dividend requirements. James
River is also currently studying its alternatives regarding the other
outstanding series of preferred stocks.

        Dividends paid declined from $120 million in 1995 to $97 million in
1996. The decline was solely attributable to timing, with five common dividend
payment dates occurring in 1995, versus three quarterly payment dates occurring
in 1996.

        As of the end of 1996, the company had outstanding foreign currency
contracts totaling $470 million, which were designated as a hedge of a portion
of the investment in the European Consumer Products Business. These contracts
were principally denominated in French francs, British pounds, Belgian francs
and Spanish pesetas and expire on September 1, 1998. Subsequent to the end of
the year, the company unwound all $470 million of the foreign currency
contracts. See Note 17 of Notes to Consolidated Financial Statements.


Contractual Labor Agreements

James River currently employs approximately 23,000 people. The majority of
hourly employees are members of unions. Contracts covering approximately 3,000
domestic and Canadian employees are scheduled for renegotiation in 1997.


Environmental Matters

Like its competitors, James River is subject to extensive regulation by various
federal, state, provincial, and local agencies concerning compliance with
environmental control statutes and regulations. These regulations impose
limitations on the discharge of materials into the environment, as well as
require the company to obtain and operate in compliance with the conditions of
permits and other governmental authorizations.

        James River has made and will continue to make substantial capital
investments and operating expenditures, as well as production adjustments, to
comply with increasingly stringent standards for air, water, and solid and
hazardous waste regulations. Capital expenditures totaling approximately $20
million in 1996 and $50 million in 1995 were made by James River for pollution
control facilities and equipment.

        In 1993, the U.S. Environmental Protection Agency published draft
regulations, generally referred to as the "Cluster Rules," intended to reduce
air and water discharges of specific substances from U.S. pulp and paper mills.
The final rules are likely to be issued in 1997. These rules may require
significant changes in the pulping and/or bleaching processes presently used in
some U.S. pulp mills, including several of James River's mills. Based on its
evaluation of the rules as they are currently expected to be issued, the company
believes that capital expenditures totaling approximately $100 million may be
required during the nominal three-year compliance period following the date of
promulgation, in order to bring James River's facilities into compliance.

26

<PAGE>

        As of December 29, 1996, James River had been identified as a
"potentially responsible party," along with others, under federal or state laws
with respect to approximately 50 sites where hazardous substances or other
contaminants are located. Note 15 of Notes to Consolidated Financial Statements
provides information on the company's accrued remediation liabilities.


Contingent Liabilities

During 1994, James River was sued by certain former holders of James River's
103/4% Debentures due October 1, 2018. Most of these debentures were retired by
means of a tender offer to all holders which commenced on September 18, 1992.
The remainder were redeemed on November 2, 1992. In general, the complaints
allege violations of a covenant prohibiting the use of lower cost borrowed funds
to redeem the debentures before October 1, 1998, and violations of various
disclosure obligations, and seek damages in excess of $50 million plus punitive
damages in excess of $500 million. James River believes that these claims are
without merit and intends to defend them vigorously. Further information on
James River's contingent liabilities is included in Note 15 of Notes to
Consolidated Financial Statements.


Effect of Changing Prices

Prior to 1994, the company had experienced only moderate levels of inflation for
several years. Between mid-1994 and mid-1995, the company experienced
significant increases in the cost of many of its base raw materials. In almost
all cases, selling price increases followed these cost increases, although on a
lag basis. In the second half of 1995 and throughout 1996, costs of many of
these same raw materials declined.


- ------------------------------------------------------------------------------
RESULTS OF
OPERATIONS--
1995 COMPARED
WITH 1994

James River's 1995 consolidated net sales increased 25 percent to $6,800 million
compared with $5,417 million in 1994. The change in results was impacted by (i)
the effect of the inclusion of the European Consumer Products Business sales for
a full year in 1995, (ii) the spin-off of Crown Vantage in 1995, and (iii) the
impact of higher pricing for many of James River's products. Income from
operations totaled $423 million in 1995, a nearly three-fold improvement over
the $147 million reported in 1994. The company reported net income of $126
million, or $.81 per share, in 1995, versus a net loss of $13 million, or $(.72)
per share, in 1994.

        The 1995 results included $32 million, net of taxes and minority
interests, primarily for severance and related costs and $6 million, net of
minority interests, for the cumulative effect of an increase in the French
income tax rate. Non-recurring items reported in 1994 included $16 million, net
of taxes, for severance, litigation and environmental costs, and after-tax
income of $5 million for interest income on tax refunds. Excluding non-recurring
items, net income was $165 million, or $1.26 per share, in 1995 compared to a
net loss of $2 million, or $(.59) per share, in 1994.

        In July 1994, James River increased its ownership interest in the
European Consumer Products Business from 43.2% to 86.4% for a purchase price of
approximately $575 million. This business was included in James River's
consolidated results for all of 1995, compared to only five months in 1994,
accounting for approximately $815 million of the increase in net sales and $35
million of the increase in operating profits between 1994 and 1995. In addition,
interest expense and preferred dividend requirements increased by approximately
$39 million and $13 million, respectively, due to this purchase.

North American Consumer Products Business

Reported net sales for the North American Consumer Products Business increased
by 11 percent, to $2,689 million in 1995 from $2,423 million in 1994. Net sales
of retail products increased by 7 percent over the prior year, principally due
to higher net selling prices. For the first nine months of 1995, retail

                                                                       27

<PAGE>

Management's Discussion and Analysis of
Financial Condition and Results of Operations


product volumes averaged approximately 2.5 percent higher than the prior year;
however, fourth quarter retail volumes were significantly below the prior year's
due to reduced promotional spending in the quarter. Net sales of commercial
products increased by 11 percent over the prior year, reflecting significantly
higher selling prices, partially offset by lower volumes. Price increases were
implemented in commercial markets several times during the first half of 1995,
following a sharp escalation in waste paper costs. Commercial product volumes
declined by approximately 8 percent compared to 1994 levels, resulting from a
combination of the company's decision to reduce its product line offerings and
more competitive pricing conditions experienced in the second half of 1995. Net
sales of warehouse club products increased by 15 percent, reflecting both higher
volumes and higher average selling prices.

        Operating profits for the North American Consumer Products Business
increased to $235 million in 1995 from $143 million in 1994, while operating
margins improved to 8.7 percent from 5.9 percent. The improved profitability was
driven by cost reduction initiatives combined with pricing gains which outpaced
raw material cost increases.


European Consumer Products Business

Reported 1995 net sales for the European Consumer Products Business were up
sharply due to the inclusion of this business in consolidated results for all of
1995, versus only five months in 1994. On a pro forma basis, reflecting a full
year of results in both 1994 and 1995, sales increased by 14 percent, from
$1,446 million in 1994 to $1,655 million in 1995. Increased pro forma sales were
driven by a combination of price increases, implemented to recover sharply
higher raw material costs, and mix improvements, partially offset by lower
shipments. Market pulp and waste paper cost increases during 1994 and 1995
outpaced tissue price increases, resulting in a contraction in margins. In
addition, volumes declined in response to the business' aggressive program to
increase pricing. The negative impact of these items was largely offset by cost
reduction program benefits, as work force reductions of approximately 10 percent
were made during 1995. On a pro forma basis, operating profits improved slightly
from $42 million in 1994 to $46 million in 1995.


Packaging Business

Reported net sales for the Packaging Business were relatively level, at $1,620
million in 1995 compared to $1,610 million in 1994. On a pro forma basis,
excluding the specialty packaging papers facilities spun off to Crown Vantage,
net sales increased by 6 percent, from $1,333 million in 1994 to $1,419 million
in 1995. Net sales increases reflected higher average prices for most products,
on relatively level shipments. Price increases were implemented in all major
product categories, including folding cartons, paperboard and flexible
packaging, in an effort to pass through the cost escalation in major raw
material inputs, such as waste paper, plastic resins, and paperboard,
experienced in the first half of 1995. Operating profits declined from $97
million in 1994 to $61 million in 1995. On a pro forma basis, excluding the
spun-off facilities, the decline in profitability was less sharp, falling from
$84 million in 1994 to $65 million in 1995. While the spun-off operations
contributed approximately $13 million to 1994 profits, they generated an
operating loss during the eight months they were included in 1995 results, due
to unrecovered pulp cost increases. Flexible packaging 1995 results were also
below 1994 levels, and were negatively affected by unrecovered raw material cost
increases, competitive markets caused in part by new industry capacity and
higher manufacturing costs.


Communications Papers Business

Net sales for the Communications Papers Business increased to $1,039 million in
1995 from $930 million in 1994, despite the exclusion of the facilities spun off
to Crown Vantage during the last four months of 1995. On a pro forma basis,
assuming the spin-off had occurred at the beginning of 1994, net sales would
have totaled $593 million in 1995 versus $411 million in 1994.

28

<PAGE>

        Selling prices for uncoated free sheet papers increased sharply during
the first nine months of 1995, before falling slightly in the fourth quarter.
Average selling prices for the retained uncoated free sheet operations increased
from $600 per ton in 1994 to $970 per ton in 1995. During the first half of
1995, shipments for the retained uncoated free sheet operations were comparable
to the prior year. However, shipments fell approximately 20 percent during the
second half of the year due to major customer inventory corrections and weaker
economic growth, causing James River to curtail production in the fourth
quarter. Average selling prices for uncoated groundwood papers increased from
$445 per ton in 1994 to $675 per ton in 1995, while shipments were comparable
with those of the prior year.

        Reported operating results improved from a loss of $36 million in 1994
to a profit of $191 million in 1995. On a pro forma basis, excluding facilities
spun off to Crown Vantage, this business had an operating loss of $22 million in
1994 compared to a profit of $127 million in 1995. The improved profitability
was driven principally by significantly higher pricing, partially offset by
higher Northwestern wood chip and other raw material costs.


Other Income and Expense Items

General corporate expenses increased to $58 million in 1995, from $55 million in
1994. Corporate expenses for 1994 included $11 million of non-recurring
litigation and environmental costs, while 1995 expenses included more than $10
million of costs for systems redesign efforts related to cost reduction
initiatives.

       Interest expense increased by $41 million, from $185 million in 1994 to
$226 million in 1995. The majority of the increase was due to the full year's
impact of the European Consumer Products Business consolidation, partially
offset by the debt reduction following the Crown Vantage spin-off. On a pro
forma basis, assuming the consolidation and the spin-off had occurred at the
beginning of 1994, interest expense would have increased from $199 million in
1994 to $204 million in 1995, due to higher average short-term interest rates.

       Other income increased to $40 million in 1995, from $29 million in 1994.
Substantially all of the increase was attributable to higher equity earnings of
unconsolidated affiliates, principally from the improved performance of Aracruz
following the sharp upturn in worldwide market pulp prices in 1995.

       In 1995, the company reported an effective tax rate of 43 percent,
excluding the charge for the French income tax rate increase. This differed from
the combined federal and state statutory rate primarily because of the relative
size of nondeductible goodwill amortization expense and certain foreign pretax
losses for which no tax benefit was then available. At 45.2 percent, the 1994
effective tax rate was slightly higher than the 1995 rate, principally because
of the smaller absolute pretax results.

                                                                             29
<PAGE>

James River Corporation of Virginia and Subsidiaries
Consolidated Statements of Operations
<TABLE>
<CAPTION>
                                                                                      52 Weeks       53 Weeks          52 Weeks
                                                                                         Ended          Ended             Ended
                                                                                   December 29,   December 31,      December 25,
(in millions, except per share amounts)                                                   1996           1995              1994
- ----------------------------------------------------------------------------------------------------------------------------------
<S> <C>
Net sales                                                                           $  5,690.5       $6,799.5       $   5,417.3
Cost of goods sold                                                                     4,216.7        5,258.9           4,452.0
Selling and administrative expenses                                                    1,030.2        1,065.4             808.7
Severance and other items                                                                 10.7           51.9               9.6
                                                                                    ----------       --------       -----------
    Income from operations                                                               432.9          423.3             147.0
Interest expense                                                                         165.4          226.4             185.6
Other income, net                                                                         21.6           40.3              28.9
                                                                                    ----------       --------       -----------
Income (loss) before income taxes and minority interests                                 289.1          237.2              (9.7)
Income tax expense:
    Tax on current income or loss                                                        127.2          102.0               4.4
    Effect of tax rate change                                                                             7.4
                                                                                    ----------       --------       -----------
      Total income tax expense                                                           127.2          109.4               4.4
                                                                                    ----------       --------       -----------
    Income (loss) before minority interests                                              161.9          127.8             (14.1)
Minority interests                                                                        (4.6)          (1.4)              1.1
                                                                                    ----------       --------       -----------
      Net income (loss)                                                             $    157.3       $  126.4       $     (13.0)
                                                                                    ==========       ========       ===========
Preferred dividend requirements                                                          (58.5)         (58.5)            (45.8)
                                                                                    ----------       --------       -----------
      Net income (loss) applicable to common shares                                 $     98.8       $   67.9       $     (58.8)
                                                                                    ==========       ========       ===========
      Net income (loss) per share                                                   $     1.15       $    .81       $      (.72)
                                                                                    ==========       ========       ===========

Weighted-average number of common shares
    and common share equivalents                                                          86.0          84.1              81.7
                                                                                    ==========       ========       ===========
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.



30

<PAGE>

James River Corporation of Virginia and Subsidiaries
Consolidated Balance Sheets
<TABLE>
<CAPTION>
                                                             December 29,      December 31,
(in millions)                                                       1996              1995
- -------------------------------------------------------------------------------------------
<S> <C>
Assets
Current assets:
    Cash and cash equivalents                                   $   33.8          $    66.1
    Accounts receivable                                            717.9              847.3
    Inventories                                                    650.4              821.4
    Prepaid expenses and other current assets                       39.1               52.3
    Deferred income taxes                                           78.5               83.4
                                                                --------          ----------
      Total current assets                                       1,519.7            1,870.5
                                                                --------          ----------
Net property, plant and equipment                                3,751.5            4,074.1
Investments in affiliates                                          154.6              146.8
Other assets                                                       385.7              395.8
Goodwill                                                           730.0              771.7
                                                               ---------          ---------
      Total assets                                             $ 6,541.5          $ 7,258.9
                                                               =========          =========

Liabilities and Shareholders' Equity 
Current liabilities:
    Accounts payable                                            $  507.8          $   560.5
    Accrued liabilities                                            595.6              493.7
    Current portion of long-term debt                              116.9               44.8
                                                                --------          ----------
      Total current liabilities                                  1,220.3            1,099.0
                                                                --------          ----------
Long-term debt                                                   1,853.9            2,503.0
Accrued postretirement benefits other than pensions                458.0              464.7
Deferred income taxes                                              443.0              489.3
Other long-term liabilities                                        259.9              448.7
                                                                --------          ----------
      Total liabilities                                          4,235.1            5,004.7
                                                                --------          ----------
Shareholders' equity:
    Preferred stock                                                738.4              740.3
    Common stock, $.10 par value; shares outstanding,
      1996-86.2 million and 1995-84.9 million                        8.6                8.5
    Additional paid-in capital                                   1,307.6            1,294.1
    Retained earnings                                              251.8              211.3
                                                                --------          ----------
      Total shareholders' equity                                 2,306.4            2,254.2
                                                                --------          ----------
         Total liabilities and shareholders' equity             $6,541.5          $ 7,258.9
                                                                ========          ==========
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.


                                                                            31
<PAGE>

James River Corporation of Virginia and Subsidiaries
Consolidated Statements of Cash Flows
<TABLE>
<CAPTION>
                                                                                    52 Weeks         53 Weeks           52 Weeks
                                                                                       Ended            Ended              Ended
                                                                                 December 29,     December 31,       December 25,
(in millions)                                                                           1996             1995               1994
- --------------------------------------------------------------------------------------------------------------------------------
<S> <C>
Cash provided by (used for) operating activities:


    Net income (loss)                                                               $  157.3         $  126.4         $    (13.0)
    Depreciation expense and cost of timber harvested                                  400.9            461.4              398.4
    Amortization of goodwill                                                            21.4             24.4               12.1
    Deferred income tax provision (benefit)                                             21.0             33.0               (4.6)
    Severance and other items                                                           10.7             51.9                9.6
    Undistributed earnings of unconsolidated affiliates                                 (1.1)            (1.9)             (13.7)
Change in current assets and liabilities,
    net of effects of acquisitions and dispositions:
    Accounts receivable                                                                 61.6             (6.6)             (25.5)
    Inventories                                                                         70.7            (48.3)              46.3
    Other current assets                                                                 7.3             (0.8)             (17.6)
    Accounts payable and accrued liabilities                                             7.5            (30.7)             (19.3)
Other, net                                                                             (38.1)             0.5               38.4
                                                                                     --------         --------          ---------
      Cash provided by operating activities                                            719.2            609.3              411.1
                                                                                     --------         --------          ---------
Cash provided by (used for) investing activities:
    Expenditures for property, plant and equipment                                    (426.1)          (441.2)            (351.7)
    Cash paid for acquisitions, net                                                   (199.9)           (52.5)            (538.0)
    Cash received from sale of assets                                                  496.6             10.9               34.6
    Other, net                                                                          10.3             50.9               (4.1)
                                                                                     --------         --------          ---------
      Cash used for investing activities                                              (119.1)          (431.9)            (859.2)
                                                                                     --------         --------          ---------
Cash provided by (used for) financing activities:
    Additions to long-term debt                                                          4.2              9.1              439.5
    Payments of long-term debt                                                        (545.2)          (608.5)            (145.2)
    Proceeds from spin-off of Crown Vantage Inc.                                                        480.4
    Preferred stock issued, net of issuance costs                                                                          278.8
    Common and preferred stock cash dividends paid                                     (97.2)          (120.4)             (88.4)
    Common stock issued on exercise of stock options                                     7.8             68.8                0.4
    Other, net                                                                          (2.0)                               (1.3)
                                                                                     --------         --------          ---------
      Cash provided by (used for) financing activities                                (632.4)          (170.6)             483.8
                                                                                     --------         --------          ---------
    Increase (decrease) in cash and cash equivalents                                   (32.3)             6.8               35.7
    Cash and cash equivalents, beginning of year                                        66.1             59.3               23.6
                                                                                     --------         --------          ---------
      Cash and cash equivalents, end of year                                        $   33.8         $   66.1           $   59.3
                                                                                     ========         ========          =========
</TABLE>
The accompanying notes are an integral part of the consolidated financial
statements.

32

<PAGE>

James River Corporation of Virginia and Subsidiaries
Consolidated Statements of Changes in Capital Accounts

<TABLE>
<CAPTION>

                                                                                       52 Weeks         53 Weeks          52 Weeks
                                                                                          Ended            Ended             Ended
                                                                                    December 29,     December 31,      December 25,
(in millions)                                                                              1996             1995              1994
- -----------------------------------------------------------------------------------------------------------------------------------
<S> <C>


Preferred stock
    Balance, beginning of year                                                      $     740.3      $     740.3       $     454.1
    Issuance of Series P preferred stock                                                                                     287.5
    Other                                                                                  (1.9)                              (1.3)
                                                                                    -----------      -----------      ------------
      Balance, end of year                                                          $     738.4      $     740.3       $     740.3
                                                                                    ===========      ===========       ============
Common shareholders' equity


Common stock:
    Balance, beginning of year                                                      $       8.5      $       8.2       $       8.2
    Exercise of stock options and awards                                                                      .3
    Restricted stock awards                                                                  .1
                                                                                    -----------      -----------       -----------
      Balance, end of year                                                                  8.6              8.5               8.2
                                                                                    -----------      -----------       -----------
Additional paid-in capital:
    Balance, beginning of year                                                          1,294.1          1,211.9           1,219.0
    Exercise of stock options and awards, net of tax effect                                10.6             82.2               1.6
    Restricted stock compensation earned                                                    2.9
    Preferred stock issuance costs                                                                                            (8.7)
                                                                                    -----------      -----------       -----------
      Balance, end of year                                                              1,307.6          1,294.1           1,211.9
                                                                                    -----------      -----------       -----------
Retained earnings:
    Balance, beginning of year                                                            211.3            201.2             286.9
    Net income (loss)                                                                     157.3            126.4             (13.0)
    Common stock cash dividends declared                                                  (51.2)           (50.0)            (49.0)
    Preferred stock cash dividends declared                                               (58.5)           (58.5)            (45.8)
    Spin-off of Crown Vantage Inc.                                                                         (38.2)
    Change in equity component of minimum pension liability                                11.6               .5              14.9
    Foreign currency translation and other                                                (18.7)            29.9               7.2
                                                                                    -----------      -----------       -----------
      Balance, end of year                                                                251.8            211.3             201.2
                                                                                    -----------      -----------       -----------
         Common shareholders' equity, end of year                                   $   1,568.0      $   1,513.9       $   1,421.3
                                                                                    ===========      ===========       ===========


</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.

                                                                          33

<PAGE>



Notes to Consolidated Financial Statements


Note 1
- -----------------------------------------------------------------------------
SUMMARY OF
SIGNIFICANT
ACCOUNTING
POLICIES




Principles of Consolidation
The consolidated financial statements present the operating results and
financial position of James River Corporation of Virginia and its majority owned
subsidiaries ("James River" or the "Company"). Significant intercompany balances
and transactions have been eliminated. Investments in unconsolidated affiliates
which are at least 20% owned are accounted for using the equity method and are
stated at cost plus the Company's share of undistributed earnings and foreign
currency translation adjustments, as applicable, since acquisition.


Fiscal Year
James River's fiscal year includes the 52 or 53 weeks ending on the last Sunday
in December. The years ended December 29, 1996, and December 25, 1994, each
included 52 weeks while the year ended December 31, 1995, included 53 weeks. In
1995, the Company changed the fiscal year end of its European Consumer Products
subsidiary from November 30 to December 31 to eliminate the one-month lag in
reporting. The one-month lag was eliminated as an adjustment to retained
earnings of $8 million.


Use of Estimates
Financial statements prepared in conformity with generally accepted accounting
principles require management to make estimates and assumptions that affect
amounts reported therein. Actual results could differ from those estimates.


Cash and Cash Equivalents
The Company invests cash in marketable securities, including commercial paper,
government repurchase agreements, and time deposits, with original maturities of
three months or less. The carrying value of cash and cash equivalents
approximates fair value because of the short maturity of these investments.


Inventories
Inventories are stated at the lower of cost or market and include the cost of
materials, labor and manufacturing overhead. The last-in, first-out cost flow
assumption is used for valuing substantially all domestic inventories other than
stores and supplies. Other inventories, including all inventories held by
foreign subsidiaries, are valued using first-in, first-out or average cost
assumptions.


Property, Plant and Equipment
Property, plant and equipment is stated at cost, less accumulated depreciation.
Expenditures for improvements which increase asset values or extend useful lives
are capitalized. Maintenance and repair costs are expensed as incurred. For
financial reporting purposes, depreciation is computed using the straight-line
method over the estimated useful lives of the respective assets, which range
from 20 to 45 years for buildings and 5 to 20 years for machinery and equipment.
For income tax purposes, depreciation is calculated using accelerated methods.
Certain assets are depreciated using composite depreciation methods;
accordingly, no gain or loss is recognized on partial sales or retirements of
these assets.


Timber and Timberlands
Timber and timberlands are stated at cost less accumulated cost of timber
harvested. Cost of timber harvested is recorded as timber is cut at rates which
are determined annually based on the relationship of unamortized timber cost to
the estimated volume of recoverable timber.

34

<PAGE>


Intangible Assets
The excess of the purchase price over the fair value of identifiable net assets
of acquired companies is allocated to goodwill and amortized over 40 years.
Goodwill is presented net of accumulated amortization of $108.7 million as of
December 29, 1996, and $92.2 million as of December 31, 1995. Differences
between the Company's carrying value of investments in unconsolidated affiliates
and its share of the underlying net assets of such affiliates are amortized over
periods of up to 40 years.
        The recoverability of goodwill is periodically evaluated to determine
whether current events or circumstances warrant adjustments to the carrying
value. Such evaluation is based upon whether the goodwill is fully recoverable
from the projected undiscounted cash flows of the assets and businesses to which
the goodwill relates. On December 29, 1996, and December 31, 1995, the Company
believes that no impairment of goodwill was indicated.

Interest Costs
The Company capitalizes interest costs as part of the cost of constructing
certain facilities and equipment.

<TABLE>
<CAPTION>
(in millions)                                                1996           1995           1994
- -----------------------------------------------------------------------------------------------
<S> <C>
Total interest costs                                    $   170.5      $   233.3     $    188.7
Interest capitalized                                         (5.1)          (6.9)          (3.1)
                                                        ---------      ---------     ----------
    Net interest expense                                $   165.4      $   226.4     $    185.6
                                                        =========      =========     ==========
Interest paid                                           $   168.7      $   233.9     $    168.3
                                                        =========      =========     ==========
</TABLE>

Other Operating Expenses
Research and development expenditures are expensed as incurred. Direct and
readily identifiable indirect research and development costs totaled $46.4
million in 1996, $53.5 million in 1995 and $47.0 million in 1994. Advertising
costs are expensed as incurred and amounted to $92.0 million in 1996, $100.2
million in 1995 and $82.8 million in 1994.


Foreign Currency Translation
The accounts of most foreign subsidiaries and affiliates are measured using
local currency as the functional currency. For those entities, assets and
liabilities are translated into U.S. dollars at period-end exchange rates, and
income and expense accounts are translated at average monthly exchange rates.
Net exchange gains or losses resulting from such translation are excluded from
net earnings and accumulated as a separate component of retained earnings.
        Gains and losses from foreign currency transactions are included in
other income. The U.S. dollar is used as the functional currency for
subsidiaries and affiliates operating in highly inflationary economies, for
which both translation adjustments and gains and losses on foreign currency
transactions are included in other income.
        The change in the cumulative gain (loss) included in the translation
component of retained earnings resulting from the translation of assets and
liabilities of foreign subsidiaries and affiliates, net of the effect of
exchange rate hedges, was as follows:

<TABLE>
<CAPTION>
(in millions)                                                1996           1995           1994
- ------------------------------------------------------------------------------------------------
<S> <C>
Balance, beginning of year                              $    13.1      $   (31.3)    $    (38.5)
Translation adjustments                                     (19.2)          19.8           (6.5)
Related income tax effect                                    (3.9)          24.6           13.7
                                                        ----------     ----------    -----------
    Balance, end of year                                $   (10.0)     $    13.1     $    (31.3)
                                                        ==========     ==========    ===========
</TABLE>

Derivative Financial Instruments
The Company's debt structure and international operations give rise to exposure
to market risks from changes in interest rates and foreign currency exchange
rates. To manage these risks, derivative financial

                                                                        35
<PAGE>

Notes to Consolidated Financial Statements

instruments are utilized by the Company including interest rate swaps and
options on its long-term debt and foreign exchange contracts on certain of its
net investments in foreign operations. The Company does not hold or issue
financial instruments for trading purposes. Translation gains and losses on
hedges of net foreign investments are deferred and accumulated in the foreign
currency translation component of retained earnings. Gains and losses on
transactional hedges are recognized in income and offset the foreign exchange
gains and losses on related transactions. The gains and losses on interest rate
swap and option agreements are recognized in interest expense as incurred.


Net Income (Loss) Per Common Share and Common Share Equivalent
Net income (loss) per common share is computed based on the weighted-average
number of common shares and dilutive common share equivalents outstanding during
the period. Net income (loss) used in these computations is reduced by preferred
dividend requirements. Fully diluted earnings per share are considered to be
equal to primary earnings per share in all periods presented because the assumed
conversion of potentially dilutive securities which are not common share
equivalents was not dilutive.


Reclassifications
Certain amounts in the prior years' financial statements and supporting footnote
disclosures have been reclassified to conform to the current year's
presentation.



NOTE 2
- -----------------------------------------------------------------------------
ACQUISITIONS,
DISPOSITIONS
AND OTHER
TRANSACTIONS


1996
On September 3, 1996, the Company purchased the remaining 14% minority interest
in its European Consumer Products subsidiary, under an existing put and call
agreement, from EuroPaper Inc. ("EuroPaper") for $199.9 million. Prior to the
settlement, James River's consolidation of its European Consumer Products
subsidiary included the EuroPaper minority interest at a book value of $151
million. Concurrent with the receipt of the put exercise notice from EuroPaper
on June 29, 1996, James River recorded the acquisition of the remaining 14%
minority interest under the purchase method of accounting.
        On August 22, 1996, the Company completed the sale of its Flexible
Packaging group for gross cash proceeds of $372.7 million. The Flexible
Packaging group included ten manufacturing facilities with 2,200 employees.
These facilities included four lamination and coating plants, five film and
converting plants, and a rigid plastics container plant. Net assets sold totaled
$336.7 million, net of total liabilities of $8.4 million. The Flexible Packaging
group had annual net sales of $483 million. Proceeds from this transaction were
used to settle the EuroPaper put and reduce long-term debt. Pro forma results
for 1996 and 1995, adjusted for the Flexible Packaging group sale, are presented
under the heading Supplemental Pro Forma Financial Information, herein.
        In October 1996, the Company completed the sale of its Inks division of
the Packaging Business, which included seven plants, for gross cash proceeds of
$27 million. This division manufactured and sold high quality inks for packaging
applications with annual sales of approximately $47 million. In May 1996, James
River completed the sale of its specialty operations business, which was a part
of the North American Consumer Products Business, for cash proceeds of
approximately $30 million and a combination of subordinated long-term notes and
preferred stock. The specialty operations business, with annual sales of
approximately $125 million, consisted of a party goods facility, a specialty
mill, and a foodservice specialties plant. In January 1996, the Company
contributed its Handi-Kup foam cup operations, formerly part of the North
American Consumer Products Business, to a joint venture for $26 million of cash,
approximately $10 million face value of subordinated long-term notes, and a 45%
minority interest in the joint venture. The Handi-Kup operations contributed to
the joint venture included four foam cup plants, with annual sales of
approximately $96 million. The Company's interest in the joint venture was
subsequently sold in December 1996 for cash proceeds of $26 million, including
the collection of the subordinated long-term notes.

36


<PAGE>

1995
On August 25, 1995, the Company completed the spin-off to shareholders of Crown
Vantage Inc. ("Vantage") which included a large part of the Company's
Communications Papers Business, along with the specialty paper-based portion of
its Packaging Business. Net proceeds from Vantage's financings totaling $480
million and pay-in-kind notes valued at $85 million were received by James River
as a result of the spin-off. These amounts were treated as a return of the
Company's investment. The book value of net assets spun off to Vantage less
proceeds received totaled $38 million which was recorded as an adjustment to
retained earnings. The operating results of the facilities which comprise
Vantage were included in the consolidated statement of operations and the
consolidated statement of cash flows through the eight months (35 weeks) ended
August 27, 1995. Pro forma results for 1995, adjusted for the Vantage spin-off,
are presented under the heading Supplemental Pro Forma Financial Information,
herein.
        In November 1995, the Company acquired the cutlery division of Benchmark
Holdings, Inc. for $52.5 million. In May 1995, James River sold its option to
purchase its partners' 50% interest in the chemical recovery and cogeneration
facility at the Pennington, Alabama, pulp and paper mill for $22.2 million. The
net proceeds were recognized as a deferred gain and are being amortized over 18
years. James River retained ownership of the remaining 50% interest in this
facility.


1994
Prior to July 5, 1994, James River and Rayne Holdings Inc. ("Rayne") each owned
50% of Jamont Holdings N.V. ("Jamont Holdings") which, in turn, owned 86.4% of
the European Consumer Products Business. The European Consumer Products Business
produces branded and private label tissue, feminine hygiene and foodservice
products for the retail and away-from-home markets in Europe. On July 5, 1994,
James River completed the acquisition of Rayne's 50% ownership interest in
Jamont Holdings for approximately $575 million in cash. The European Consumer
Products Business was consolidated beginning in July 1994; prior to that time,
it was accounted for using the equity method.

        In March 1994, the Company sold its 50% interest Coastal Paper
Company, a Mississippi-based producer of lightweight papers. The Company also
completed the sale of certain assets of its inactive Fitchburg, Massachusetts,
facility in September 1994, and the sale of its Sandston, Virginia, specialty
tabletop facility in November 1994. During 1994, James River also completed the
sale of 47,000 acres of timberlands.


Summary
The purchase prices of acquisitions were allocated to the acquired net assets
based on their respective fair values as summarized below.

<TABLE>
<CAPTION>
(in millions)                                                1996           1995           1994
- -----------------------------------------------------------------------------------------------
<S> <C>
Acquisitions of consolidated entities:
    Fair value of assets acquired                       $   199.9      $    55.2     $  2,119.9
    Liabilities assumed or created                                          (2.7)      (1,543.0)
                                                        ---------      ----------     ---------
    Cash paid for acquisitions                              199.9           52.5          576.9
                                                        ---------      ----------     ---------
    Cash acquired                                                                         (38.9)
                                                        ---------      ----------     ---------
      Cash paid for acquisitions, net                   $   199.9      $    52.5     $    538.0
                                                        =========      ==========    ==========
Dispositions (other than Vantage spin-off):
    Fair value of assets sold                           $   508.9      $    13.7     $     37.0
    Noncash consideration received                          (12.3)          (2.8)          (2.4)
                                                        ---------      ----------     ---------
      Cash received from sale of assets                 $   496.6      $    10.9     $     34.6
                                                        =========      ==========    ==========
</TABLE>



                                                                        37

<PAGE>

Notes to Consolidated Financial Statements
NOTE 3
- ---------------------------------------------------------------------------
SEVERANCE
AND OTHER
ITEMS

1996
During 1996, the Company recorded a net severance and other items charge of
$10.7 million which included $40.6 million of severance charges and $59.3
million of asset write-downs offset by $89.2 million in net gains on business
dispositions (see Note 2). Severance charges related to the termination of 580,
200 and 90 employees at the Company's North American Consumer Products Business,
European Consumer Products Business and other domestic manufacturing and
corporate facilities, respectively. Asset write-downs related to the phase-out
of certain packaging equipment and planned asset consolidations in Europe. The
Company has made severance payments of $69.7 million to approximately 2,000
employees for whom severance costs have been accrued since December 1994.


1995
During 1995, the Company recorded $51.9 million which included severance charges
for announced reductions in work force of $42.7 million, related fixed asset
write-offs of $4.2 million and transaction costs associated with the Vantage
spin-off of $5.0 million (see Note 2). Severance charges were primarily related
to the termination of approximately 1,050 employees located in Europe and 370
employees located at domestic manufacturing and corporate facilities.


1994
In December 1994, the Company recorded $9.6 million which included severance
charges for announced reductions-in-force of $16.4 million, asset write-offs of
$28.9 million, and the reversal of $35.7 million of reserves associated with a
1992 restructuring program. Severance charges represent the costs related to the
termination of approximately 650 employees primarily located at Communications
Papers and Packaging facilities. Asset write-offs related to the phase-out of
certain packaging equipment and planned asset consolidations in Europe. The
reversal of a portion of the 1992 restructuring charge results from the
Company's decision not to dispose of certain facilities.


NOTE 4
- ---------------------------------------------------------------------------
OTHER INCOME


<TABLE>
<CAPTION>
(in millions)                                                 1996          1995           1994
- -----------------------------------------------------------------------------------------------
<S> <C>
Equity in earnings of unconsolidated affiliates         $     10.2     $    25.7     $     13.7
Interest income                                                6.6          11.2            9.9
Gain on sale of assets                                         5.1           4.3            5.2
Foreign currency exchange gains (losses)                        .8           (.3)           (.6)
Other, net                                                    (1.1)          (.6)            .7
                                                        ----------     ---------     ----------
    Total other income                                  $     21.6     $    40.3     $     28.9
                                                        ==========     =========     ==========
</TABLE>

NOTE 5
- -------------------------------------------------------------------------------
INCOME TAXES

The components of income (loss) before income taxes and minority interests were
as follows:


<TABLE>
<CAPTION>

(in millions)                                  1996          1995           1994
- ---------------------------------------------------------------------------------
<S> <C>
Domestic                                 $    210.6     $   197.2     $      7.2
Foreign                                        78.5          40.0          (16.9)
                                         ----------     ---------     -----------
    Income (loss) before income taxes
      and minority interests             $    289.1     $   237.2     $     (9.7)
                                         ==========     =========     ===========
</TABLE>

38

<PAGE>


Income tax expense (benefit) consisted of the following:


(in millions)                          1996        1995           1994
- -----------------------------------------------------------------------
Current:
    Federal                         $  65.3     $  66.5        $   3.6
    State                              10.5         6.3            1.3
    Foreign                            30.4         3.6            4.1
                                   --------     -------       ---------
      Total current income
         tax provision                106.2        76.4            9.0
                                   --------     -------       ---------

Deferred:
    Federal                            14.1         1.3           (3.3)
    State                                .5         8.1            (.6)
    Foreign                             6.4        23.6            (.7)
                                   --------     -------       ---------
      Total deferred income
         tax provision (benefit)       21.0        33.0           (4.6)
                                   --------     -------       ---------
         Income tax expense         $ 127.2     $ 109.4         $  4.4
                                   ========     =======       =========

During 1996 and 1995, tax benefits credited to shareholders' equity which
primarily related to the redemption of stock options were $1.1 million and $12.4
million, respectively. Cash payments for income taxes totaled $58.5 million in
1996, $78.7 million in 1995 and $14.1 million in 1994.
        No provision for income taxes has been made for $66.2 million of
undistributed earnings of certain of the Company's foreign subsidiaries and
affiliates which have been indefinitely reinvested. It is not practicable to
determine the amount of U.S. income tax which would be payable if such
undistributed foreign earnings were repatriated because any U.S. taxes payable
on such repatriation would be offset, at least in part, by foreign tax credits.
        Principal reasons for the difference between the federal statutory
income tax rate on income (loss) before income taxes and minority interests and
the Company's effective income tax rate were as follows:
<TABLE>
<CAPTION>
                                                            Percent of Pretax Income or (Loss)
                                                           ------------------------------------
                                                            1996           1995          1994
- -----------------------------------------------------------------------------------------------
<S> <C>
Federal statutory income tax rate                           35.0%          35.0%        (35.0)%
State income taxes, net of federal income tax effect         2.5            3.9           5.1
Charitable contributions fair market value in excess
 of basis                                                                               (22.9)
Foreign losses not benefitted                                               4.4          63.4
Goodwill                                                     4.0            3.3          43.3
Other items, net                                             2.5           (3.6)         (8.7)
                                                           -------        -------       ------
   Effective income tax rate on current income (loss)       44.0%          43.0%         45.2%
                                                           -------        -------       ------
Effect of increase in income tax rate                                       3.1
                                                           -------        -------       ------

   Effective income tax rate                                44.0%          46.1%         45.2%
                                                           ======          =====        ======
</TABLE>
In August 1995, the French Parliament passed a law imposing a 10% tax surcharge
on the normal corporate tax rate, effectively increasing this rate 3%. The
Company recorded a $7.4 million charge ($6.3 million, net of minority interests)
to increase the deferred tax liability for the effect of this increase in tax
rate.
                                                                        39


<PAGE>
Notes to Consolidated Financial Statements

        The income tax effects of temporary differences that gave rise to the
net deferred tax liability as of December 29, 1996, and December 31, 1995, were
as follows:

<TABLE>
<CAPTION>
(in millions)                                                               1996           1995
- -----------------------------------------------------------------------------------------------
<S> <C>
Excess of book over tax basis of property, plant and equipment         $   680.8     $    785.8
Pension benefits                                                            76.1           72.5
Other items                                                                 64.0           49.9
                                                                       ---------      ---------
    Total deferred tax liabilities                                         820.9          908.2
                                                                       ---------      ---------
Postretirement benefits other than pensions                               (181.3)        (184.3)
Alternative minimum tax credit carryforwards                               (92.7)        (126.5)
Accrued liabilities                                                       (113.3)        (105.2)
Tax loss carryforwards                                                     (40.0)         (63.3)
Other items                                                                (60.1)         (66.8)
                                                                        ---------      ---------
    Total deferred tax assets                                             (487.4)        (546.1)
                                                                        ---------      --------
    Valuation allowance                                                     31.0           43.8
                                                                        --------      ----------
      Net deferred tax liability                                       $   364.5     $    405.9
                                                                       =========     ===========

</TABLE>
The valuation allowance as of December 29, 1996, and December 31, 1995, reflects
the impact of foreign net operating losses and tax credits for which the Company
does not currently anticipate receiving future tax benefits. If recognized in
the future, $9.5 million of these tax benefits will be allocated to reduce
goodwill of certain acquired subsidiaries.
       The Internal Revenue Service is currently reviewing the Company's federal
income tax returns for the years 1990 through 1992. In the opinion of
management, potential adjustments resulting from these examinations will not
have a material effect on the Company's financial condition.
       As of December 29, 1996, the Company had $104.3 million of foreign net
operating loss carryforwards which expire primarily from 1997 through 2005 and
$2.8 million of foreign tax credit carryforwards which expire from 1998 through
2000. The Company also had alternative minimum tax ("AMT") credit carryforwards
of $92.7 million which have been reflected as a reduction of deferred taxes. AMT
credits may generally be carried forward indefinitely and used in future years
to the extent the Company's regular tax liability exceeds the AMT liability for
such future years.


NOTE 6
- ----------------------------------------------------------------------------
PENSION PLANS


James River sponsors various contributory and noncontributory pension plans
which cover substantially all employees. The Company also participates in
several multiemployer retirement plans which provide defined benefits to
employees covered under certain collective bargaining agreements. Benefits under
the majority of plans for hourly employees are primarily based on stated
benefits per year of credited service. Benefits for salaried employees are
primarily related to compensation and years of credited service. The Company
makes contributions to its plans sufficient to meet the minimum funding
requirements of applicable laws and regulations plus additional amounts, if any,
as the Company, in consultation with its actuaries, deems to be appropriate.
Contributions to multiemployer plans are generally based on negotiated labor
contracts. The Company's contributions totaled $19.5 million, $32.6 million and
$26.7 million in 1996, 1995 and 1994, respectively. Plan assets consist
principally of equity securities and corporate and government obligations.

40

<PAGE>


        The components of net pension cost were as follows:

<TABLE>
<CAPTION>

(in millions)                                                1996           1995           1994
- ------------------------------------------------------------------------------------------------
<S> <C>
Service cost                                            $    16.7      $    16.2     $     20.8
Interest accrued on projected benefit obligation             84.8           95.5           95.0
Net investment (income) loss on plan assets:
    Actual                                                 (162.9)        (246.0)         (12.8)
    Deferral of difference between actual and
      expected investment income                             59.1          137.0          (97.4)
Net amortization                                             11.9            8.8           19.8
Contributions to multiemployer pension plans                  4.6            5.1            5.1
                                                        ---------     ----------     -----------
    Net pension cost                                    $    14.2      $    16.6     $     30.5
                                                        =========     ===========    ===========
</TABLE>

Net amortization included amortization of the net transition assets, net
experience gains and losses, and prior service costs over 15 to 20 years. The
Company incurred termination benefit and curtailment costs associated with the
1996, 1995 and 1994 business dispositions and severance programs. Charges of
$18.3 million, $8.0 million and $4.1 million are included with severance and
other expenses for the years ended December 29, 1996, December 31, 1995, and
December 25, 1994, respectively.
        The actuarial assumptions used in determining net pension costs were as
follows:

<TABLE>
<CAPTION>
                                                            1996           1995           1994
- ----------------------------------------------------------------------------------------------
<S> <C>
Discount rate                                               7.5%           8.6%           7.4%
Assumed rate of increase in compensation levels             5.0%           5.0%           5.5%
Expected long-term rate of return on plan assets           10.0%          10.0%          10.0%
</TABLE>

   The following table sets forth the funded status of the Company's plans:

<TABLE>
<CAPTION>
                                                   1996                         1995
                                        --------------------------    --------------------------
                                             Assets    Accumulated         Assets    Accumulated
                                             Exceed       Benefits         Exceed       Benefits
                                        Accumulated         Exceed    Accumulated         Exceed
(in millions)                              Benefits         Assets       Benefits         Assets
- ------------------------------------------------------------------------------------------------
<S> <C>
Actuarial present value of:
    Vested benefits                      $    902.2     $    164.0      $   859.9         $216.4
    Nonvested benefits                         31.6           17.6           29.8           23.3
                                         ----------     ----------      ----------    -----------

      Accumulated benefit obligation          933.8          181.6          889.7          239.7
    Effect of projected future salary
       increases                               22.8             .8           25.0             .5
                                         ----------     ----------      ----------    -----------
      Projected benefit obligation            956.6          182.4          914.7          240.2
                                         ----------     ----------      ----------    -----------
Plan assets at fair value                   1,200.4          158.0        1,067.6          198.7
                                         ----------     ----------      ----------    -----------
Plan assets in excess of (less than)
    projected benefit obligation              243.8          (24.4)         152.9          (41.5)
Unrecognized net (gain) loss                  (82.6)          11.9           10.0           31.9
Unrecognized prior service cost                33.3           30.9           30.9           40.6
Unrecognized net transition asset              (7.7)          (3.0)          (8.7)          (4.4)
Minimum pension liability                                    (39.0)                        (67.6)
                                         ----------     ----------      ----------    -----------
    Net pension asset (liability)        $    186.8     $    (23.6)     $   185.1     $    (41.0)
                                         ==========     ==========      ==========     ==========

</TABLE>

As of December 29, 1996, benefit obligations were determined using a discount
rate of 7.75% and an assumed rate of increase in compensation levels of 5.0%.
The effect of the changes in these assumptions was a decrease in the projected
benefit obligation of $28.6 million.
        Other assets included net noncurrent pension assets of $202.2 million as
of December 29, 1996, and $211.7 million as of December 31, 1995, exclusive of
the additional minimum pension liabilities. As of December 29, 1996, $39.0
million of additional minimum pension liabilities for underfunded plans were
included in other long-term liabilities, offset by an intangible asset of $30.5
million and a charge of $5.1


                                                                        41
<PAGE>

Notes to Consolidated Financial Statements

million to retained earnings, net of deferred taxes of $3.4 million. As of
December 31, 1995, the additional minimum pension liability of $67.6 million was
offset by an intangible asset of $40.2 million and a charge to retained earnings
of $16.7 million, net of deferred taxes of $10.7 million.
        In 1995, net noncurrent pension assets and minimum pension liabilities
were reduced by $28.7 million and $22.2 million, respectively, reflecting plans
spun off with Vantage. Under certain conditions, including the inability of
Vantage to fund required contributions, the Company has agreed to assume the
liability for any underfunded benefits for the plans spun off. In the opinion of
the Company's management, it is unlikely that these conditions will occur.

NOTE 7
- --------------------------------------------------------------------------
POSTRETIREMENT
BENEFITS OTHER
THAN PENSIONS

James River provides certain medical and life insurance benefits to eligible
retired employees. Salaried employees hired before January 1, 1993, generally
become eligible for retiree medical benefits after reaching age 55 with 15 years
of service or after reaching age 65. Under the salaried plan, post-age 65
eligible retirees are reimbursed for a portion of the cost of premiums of
Medicare supplement insurance policies, based upon vested years of service.
Post-age 65 salaried retirees are also reimbursed for certain prescription drug
costs, less deductibles. Pre-age 65 eligible retirees are paid a stated
percentage of covered medical expenses, less deductibles. Salaried employees
hired after January 1, 1993, are not eligible for retiree medical benefits.
Benefits, eligibility and cost-sharing provisions for hourly employees vary by
location and collective bargaining unit. All of the Company's retiree medical
plans are unfunded.
        The components of net periodic postretirement benefit cost were as
follows:

<TABLE>
<CAPTION>
(in millions)                                                 1996          1995           1994
- ------------------------------------------------------------------------------------------------
<S> <C>
Service cost                                            $      8.0     $    10.4     $     11.4
Interest cost on accumulated
    postretirement benefit obligation                         28.2          39.7           38.8
Net amortization                                              (7.0)         (8.4)          (7.4)
                                                        ----------     ---------     -----------
    Net periodic postretirement benefit cost            $     29.2     $    41.7     $     42.8
                                                        ==========     =========     ===========
</TABLE>

Net amortization included amortization of prior service gains and net experience
gains and losses over 15 years. In 1996, the Company incurred curtailment gains
of $12.2 million related to its business dispositions. The discount rate used in
determining the net periodic postretirement benefit cost was 7.4% for 1996, 8.5%
for 1995 and 7.5% for 1994. The discount rate used in determining the
accumulated postretirement benefit obligation was 7.6% as of December 29, 1996.
The effect of the increase in the discount rate was a decrease in the
accumulated benefit obligation of $10.7 million.
        Summary information on the Company's plans was as follows:

<TABLE>
<CAPTION>
(in millions)                                                              1996           1995
- ----------------------------------------------------------------------------------------------
<S> <C>
Accumulated postretirement benefit obligation:
    Retirees                                                           $  183.1      $   179.0
    Fully eligible active participants                                     40.8           50.3
    Other active participants                                             118.8          157.5
                                                                       --------      ----------
      Total accumulated postretirement benefit obligation                 342.7          386.8
Unrecognized net gain                                                      63.3           18.4
Unrecognized prior service gain                                            74.4           81.5
                                                                       --------      ----------
    Accrued postretirement benefit obligation                          $  480.4      $   486.7
                                                                       ========      ==========
</TABLE>

42


<PAGE>

As of December 29, 1996, and December 31, 1995, the Company has included $22.4
million and $22.0 million of accrued postretirement benefit costs in accrued
liabilities, respectively, representing the estimated current portion of this
liability.
        The assumed health care cost trend rate used in measuring the
accumulated postretirement benefit obligation was 8.5% in 1996, declining by .5%
per year through 2003 and .25% thereafter through 2005 to an ultimate rate of
5.0%. If the health care cost trend rate assumptions were increased by 1%, the
accumulated postretirement benefit obligation as of December 29, 1996, would
have increased by $33.8 million. The effect of this change on the sum of the
service cost and interest cost components of net periodic postretirement benefit
cost for 1996 would have been an increase of $4.4 million.




NOTE 8
- ------------------------------------------------------------------------------
SUPPLEMENTAL
BALANCE SHEET
INFORMATION
<TABLE>
Inventories
<CAPTION>
(in millions)                                                              1996          1995
- ---------------------------------------------------------------------------------------------
<S> <C>
Raw materials                                                            $135.7        $197.1
Finished goods and work in process                                        418.2         557.6
Stores and supplies                                                       131.6         151.4
                                                                       --------      --------
                                                                          685.5         906.1
Subtraction to state certain inventories at last-in, first-out cost       (35.1)        (84.7)
                                                                       --------      --------
    Total inventories                                                    $650.4        $821.4
                                                                       ========      ========
Valued at lower of cost or market:
    Last-in, first-out                                                   $365.7        $482.9
    First-in, first-out or average                                        284.7         338.5
                                                                       --------      --------
    Total inventories                                                    $650.4        $821.4
                                                                       ========      ========
</TABLE>
<TABLE>
Property, Plant and Equipment
<CAPTION>
(in millions)                                                              1996          1995
- ----------------------------------------------------------------------------------------------
<S> <C>
Land and improvements                                                 $   168.9    $    177.5
Buildings                                                                 824.4         894.9
Machinery and equipment                                                 4,564.6       4,788.7
Construction in progress                                                  219.1         226.8
                                                                       --------      --------
                                                                        5,777.0       6,087.9
Accumulated depreciation                                               (2,115.7)     (2,106.9)
                                                                       --------      --------
                                                                        3,661.3       3,981.0
Timber and timberlands, net                                                90.2          93.1
                                                                       --------      --------
    Net property, plant and equipment                                 $ 3,751.5    $  4,074.1
                                                                       ========      ========
</TABLE>
<TABLE>
Accrued Liabilities
<CAPTION>
(in millions)                                                              1996          1995
- ---------------------------------------------------------------------------------------------
<S> <C>
Taxes payable, other than income taxes                                 $   95.8      $   93.3
Employee insurance benefits                                                69.9          63.6
Compensated absences                                                       53.7          61.7
Income taxes payable                                                       55.1           3.5
Other items                                                               321.1         271.6
                                                                       --------      --------
    Total accrued liabilities                                          $  595.6      $  493.7
                                                                       ========      ========

</TABLE>
                                                                        43


<PAGE>

Notes to Consolidated Financial Statements

NOTE 9
- --------------------------------------------------------------------------------
INVESTMENTS
IN AFFILIATES

As of December 29, 1996, James River's principal investments in affiliates
accounted for using the equity method included investments in Aracruz Celulose
S.A. ("Aracruz"), the Naheola Cogeneration Limited Partnership (the "Naheola
Partnership"), Dubreuil Forest Products Limited ("Dubreuil"), and Ipek Kagit
Sanayi ve Ticaret A.S. ("Ipek Kagit"). Aracruz, in which James River has a 5.2%
indirect ownership interest, is a major Brazilian eucalyptus pulp producer.
James River's investment in Aracruz is accounted for using the equity method, as
the Company has direct ownership interests in excess of 20% in certain
intervening holding companies. James River has a 50% ownership interest in the
Naheola Partnership, which owns and operates a $300 million chemical recovery
cogeneration facility at the Company's Pennington, Alabama, pulp and paper mill.
Dubreuil, in which James River has a 40% indirect ownership interest, operates a
sawmill in Dubreuilville, Ontario. James River has a 50% ownership interest in
Ipek Kagit, a Turkish producer of sanitary paper products.
        Changes in James River's investments in affiliates during 1996 and 1995
were as follows:

(in millions)                                           1996          1995
- ---------------------------------------------------------------------------
Balance, beginning of year                         $   146.8        $125.1
Foreign currency translation adjustments, net           (1.1)          1.2
Equity in net income                                    10.2          25.7
Dividends received                                      (9.1)        (23.8)
Other, net                                               7.8          18.6
                                                   ---------        ------
    Balance, end of year                           $   154.6        $146.8
                                                   =========        ======

James River's share of undistributed earnings of affiliates included in
consolidated retained earnings was $71.5 million as of December 29, 1996, and
$61.9 million as of December 31, 1995.
        James River's investments in affiliates and equity in net income were
not material to the financial condition and results of operations for the year
ended December 29, 1996. The summarized financial information presented below
represents an aggregation of 100% of the principal companies accounted for by
the equity method for the year ended December 31, 1995.

(in millions)                                                      1995
- -------------------------------------------------------------------------
Condensed income statement information:
    Revenues                                                  $   184.5
    Gross profit                                                   62.1
    Net earnings                                                   74.2

Consolidated balance sheet information:
    Current assets                                            $    70.6
    Noncurrent assets, including intangibles                      509.9
    Current liabilities                                            45.0
    Noncurrent liabilities                                        193.6
    Equity                                                        341.9

James River's share of equity                                 $   153.4
                                                              =========

44

<PAGE>

NOTE 10
- -------------------------------------------------------------------------------
INDEBTEDNESS

<TABLE>
<CAPTION>

(in millions)                                                               1996          1995
- -------------------------------------------------------------------------------------------------
<S> <C>
Revolving credit facilities, 4.82% average interest rate             $     341.0   $     498.6
Money market notes, 6.95% average interest rate                             48.4         305.0
Commercial paper, 3.33% average interest rate                                9.5         119.7
Notes and debentures:
    6.7% notes, payable in 2003                                            249.6         249.6
    6.75% notes, payable in 1999                                           199.8         199.7
    7.57% average interest rate medium-term notes,
      payable from 1997 to 2004                                            200.0         200.0
    7.75% debentures, payable in 2023                                      149.7         149.7
    7.50% average interest rate notes, payable to 2009                     106.0         153.9
    8.375% notes, payable in 2001                                          199.5         199.4
    9.25% debentures, payable in 2021                                      200.0         200.0
    9.77% note, payable from 2005 to 2014                                  200.0         200.0
Revenue bonds, average interest rate 7.03%, payable to 2028                 67.3          72.2
                                                                         -------       -------
    Total                                                                1,970.8       2,547.8
    Less current portion                                                   116.9          44.8
                                                                         -------       -------
      Long-term debt                                                    $1,853.9      $2,503.0
                                                                        ========      ========
</TABLE>

Minimum Principal Payments
Minimum principal payments on long-term debt, excluding commercial paper, money
market notes and revolving credit borrowings, for the next five years are as
follows:

(in millions)              1997       1998        1999        2000       2001
- -----------------------------------------------------------------------------
Scheduled maturities    $ 116.9    $  21.0     $ 215.6     $  41.5    $ 208.8
                        =======    =======     =======     =======    =======

If the current level of commercial paper, money market notes and revolving
credit agreements remains outstanding until the expiration of the underlying or
supporting agreements, additional payments of $399 million would be required in
1999. It is the Company's current intention to refinance or renew such
agreements prior to their expiration.


Revolving Credit Facilities
As of December 29, 1996, James River and its consolidated subsidiaries had
revolving credit agreements with various domestic and foreign banks providing
for unsecured borrowings of up to approximately $1,162 million. The interest
rates associated with the revolving credit agreements are primarily based, at
the option of the Company, on the prime rate, the London Interbank Offered Rate
("LIBOR"), the Paris Interbank Offered Rate, certificate of deposit rates, or
bankers' acceptance rates. Annual commitment fees of up to 25 basis points of
the unused portion of the commitments may be incurred during the revolving loan
periods; additionally, certain agreements provide for facility fees which may
range from 10 to 20 basis points of the committed amounts. The majority of the
Company's domestic and foreign revolving credit agreements, totaling $935
million, expire in December 1999; the remaining agreements expire between 1997
and 1998.


Commercial Paper and Money Market Notes
As of December 29, 1996, James River had domestic and foreign commercial paper
programs providing for commercial paper issuances of up to $624.1 million. In
addition, James River had agreements with several banks providing for other
borrowings, dependent upon bank availability. Commercial paper and money market
notes generally bear interest at below-prime rates. As of December 31, 1995, the
outstanding commercial paper and money market notes had average interest rates
of 4.68% and 6.69%, respectively. Because of the availability of long-term
financing through the Company's global revolving

                                                                           45
<PAGE>

Notes to Consolidated Financial Statements

credit capacity and the Company's intention to refinance commercial paper and
money market notes, these borrowings have been classified as long-term debt.
        During 1996, the Company made payments on long-term debt of $545
million, resulting in the reduction of commercial paper and money market
borrowings of $358 million, revolving credit agreements of $138 million and
notes and debentures of $49 million. This reduction in long-term debt was
primarily funded through divestiture proceeds (see Note 2) and cash flows from
operations.


Notes and Debentures
The Company's most restrictive debt agreements contain limitations on borrowings
and require maintenance of a minimum amount of net worth. As of December 29,
1996, under the most restrictive provisions of the Company's debt agreements,
the Company had additional borrowing capacity of $1.6 billion and net worth in
excess of the minimum requirement of approximately $390 million.
        Certain of the Company's notes and revenue bonds are collateralized by
assets consisting of property, plant and equipment, accounts receivable and
inventories. Such assets are immaterial in relation to total assets.


NOTE 11
- --------------------------------------------------------------------------------
FINANCIAL INSTRUMENTS


The Company is subject to market rate risk from exposure to changes in interest
rates and currency exchange rates and enters into various interest rate and
foreign exchange contracts to manage this exposure. Financial instruments used
for these purposes are evaluated against the Company's policies for managing
this risk, including counterparty performance and hedging practices, and are
monitored using techniques such as market valuations and sensitivity analysis.


Interest Rate Instruments
The Company's strategy is to optimize the ratio of the Company's fixed to
variable rate financing consistent with maintaining an acceptable level of
exposure to the risk of interest rate fluctuation. To obtain this mix, the
Company primarily uses interest rate swaps and options that have the effect of
converting specific debt obligations of the Company from fixed to variable rate,
or vice versa, as required.
        The Company has entered into interest rate swap agreements under which
it pays to counterparties a variable interest rate based on LIBOR and the
counterparties pay the Company a fixed interest rate on a notional principal
amount of $1,286 million. Additionally, the Company entered into options under
which premiums are paid to a counterparty in exchange for protection from paying
the LIBOR based rates in excess of 6.5% up to 8.01% on $646 million of the
$1,286 million in notional amount of interest rate swaps. These contracts mature
in September 1998 and January 1999. The weighted average pay rate and receive
rate under the interest rate contracts were 4.0% and 3.7%, respectively, for the
years ended December 29, 1996, and December 31, 1995.
        The fair value of the Company's financial instruments related to its
indebtedness were as follows:
<TABLE>
<CAPTION>

                                                        1996                         1995
                                           ---------------------------  ---------------------------
                                                 Carrying                     Carrying
                                                 Value or                     Value or
                                           Gross Notional        Fair   Gross Notional        Fair
(in millions)                                      Amount       Value           Amount       Value
- ---------------------------------------------------------------------------------------------------
<S> <C>
Long-term debt, including current maturities    $  (1,971)  $  (2,065)       $  (2,548)   $ (2,700)
Interest rate swaps                                 1,286         (15)           1,286          (3)
</TABLE>

The estimates of fair values of the Company's financial instruments related to
indebtedness are based on quoted market prices of comparable instruments or on
current rates available to the Company for financial instruments with similar
terms and remaining maturities. Based on the Company's total indebtedness at

46

<PAGE>


December 29, 1996, a 10 basis point interest rate change would impact the fair
value of the total debt portfolio by approximately $9.6 million. This exposure
would be offset by a $2.5 million change to the fair value of the interest rate
swap portfolio.


Currency Instruments
The Company entered into foreign exchange contracts that hedge a portion of its
net investment in its European Consumer Products Business. The total notional
amount of such hedges was $470 million as of December 29, 1996, and December 31,
1995. Of such notional amount, $330 million was denominated in French francs and
the remaining $140 million was denominated in British pounds, Belgian francs and
Spanish pesetas. In connection with these contracts, the Company has entered
into interest rate swap agreements to mitigate the related interest rate
exposure of the foreign exchange contracts. The weighted-average pay and receive
rates on the interest rate agreements were 7.6% and 5.1%, and 7.9% and 5.4%,
respectively, for the years ended December 29, 1996, and December 31, 1995,
respectively. These contracts mature on September 1, 1998.
        As of December 29, 1996, and December 31, 1995, the carrying value of
foreign exchange contracts was a net liability of $59.3 million and $86.7
million, respectively, and the fair value, based on quoted market prices of
comparable instruments, was a net liability of $85.3 million and $108.0 million,
respectively.
        The Company's European Consumer Products Business entered into foreign
exchange contracts which mature in one year or less to hedge its market rate
risk from exposure to changes in foreign currency exchange rates primarily
resulting from intercompany financing and commercial transactions. As of
December 29, 1996, and December 31, 1995, the Company had net unrealized
(losses) gains of $(.1) million and $.4 million, respectively, on a notional
amount of $47 million and $81 million, respectively, for these hedge
instruments.


Credit Risk
The counterparties to the Company's interest rate and foreign exchange contracts
consist of a number of major financial institutions. The Company continually
monitors its positions with, and the credit quality of, these institutions and
does not anticipate nonperformance by the counterparties.


NOTE 12
- --------------------------------------------------------------------------------
COMMON
STOCK


The Company has 150 million authorized shares of common stock, $.10 par value
("Common Stock"), of which 86,194,612 shares were outstanding on December 29,
1996. Common shares reserved for issuance as of December 29, 1996, were as
follows:

                                                                    1996
- -------------------------------------------------------------------------
Stock option plans                                             2,813,038
Incentive stock plan                                           2,772,158
Deferred stock plan                                              374,051
Director stock ownership plan                                     97,175
Conversion of Series K preferred stock                         2,675,087
Conversion of Series L preferred stock                         5,451,077
Conversion of Series N preferred stock                         1,439,313
Conversion of Series P preferred stock                        15,341,215
                                                              ----------
    Total common shares reserved for issuance                 30,963,114
                                                              ==========

Shareholder Rights Plan
Under a shareholder rights plan, preferred stock purchase rights ("Rights") are
issued at the rate of one Right for each share of Common Stock. Each Right
entitles its holder to purchase one one-thousandth of a share of Series M
Cumulative Participating Preferred Stock ("Series M") at an exercise price of
$150,

                                                                           47
<PAGE>

Notes to Consolidated Financial Statements

subject to adjustment. The Rights will only be exercisable if a person or group
acquires, has the right to acquire, or has commenced a tender offer for 15% or
more of the outstanding Common Stock. The Rights are nonvoting, pay no
dividends, expire on March 1, 1999, and may be redeemed by the Company for $.01
per Right at any time before the tenth day (subject to adjustment) after a 15%
position is acquired. The Rights have no effect on earnings per share until they
become exercisable.
        After the Rights are exercisable, if the Company is acquired in a merger
or other business combination, or if 50% or more of the Company's assets are
sold, each Right will entitle its holder (other than the acquiring person or
group) to purchase, at the then-current exercise price, common stock of the
acquiring person having a value of twice the exercise price. In addition, in the
event a 15% or greater shareholder (i) acquires the Company through a merger
where James River is the surviving corporation, (ii) engages in certain
self-dealing transactions, or (iii) increases his ownership other than through a
cash tender offer providing fair value to all holders of Common Stock, each
Right will entitle its holder (other than the acquiring person or group) to
purchase, at the then-current exercise price, Common Stock having a value of
twice the exercise price.

NOTE 13
- --------------------------------------------------------------------------------
PREFERRED
STOCK


The Company is authorized to issue up to five million shares of preferred stock,
$10 par value. The preferred shares are issuable in series, each with varying
dividend rates, redemption rights, conversion terms, liquidation values and
voting rights. Outstanding series of preferred stock were as follows:

<TABLE>
<CAPTION>
                         Depositary Shares
          -----------------------------------------      Preferred         Annual        Liquidation Value
          Liquidation         Shares         Annual         Shares       Dividend          (in millions)
                Value    Outstanding       Dividend    Outstanding    Requirement      --------------------
            Per Share           1996      Per Share           1996  (in millions)        1996            1995
- -------------------------------------------------------------------------------------------------------------
<S> <C>
Series K*      $   50                      $ 3.3750      1,999,895          $ 6.7     $ 100.0         $ 100.0
Series L           50      4,000,000         3.5000      1,000,000           14.0       200.0           200.0
Series N           50      1,056,168         3.5000        264,042            3.7        52.8            52.8
Series 0           25      3,924,600         2.0625        196,230            8.1        98.1           100.0
Series P        17.25     16,664,366         1.5525        166,644           25.9       287.5           287.5
                                                         ---------         ------     -------         -------
 Total                                                   3,626,811          $58.4     $ 738.4         $ 740.3
                                                         =========         ======     =======         =======

</TABLE>


*Amounts listed for Series K are for preferred shares


The Company has reserved 150,000 preferred shares for the issuance of Series M
preferred stock under the Shareholder Rights Plan.
        The Series K $3.375 Cumulative Convertible Exchangeable Preferred Stock
("Series K") is convertible at the option of the holder into Common Stock at
$37.38 per common share (or 1.3376 shares of Common Stock for each preferred
share). The Series K is redeemable by the Company at $50 per share plus accrued
dividends. The Series K is exchangeable at the option of the Company for 6.75%
Convertible Subordinated Debentures due November 1, 2016, at $50 principal
amount per share of Series K. If issued, these debentures will be convertible
into Common Stock on the same terms as the Series K.
        The Series L $14.00 Cumulative Convertible Exchangeable Preferred Stock
("Series L") and the Series N $14.00 Cumulative Convertible Exchangeable
Preferred Stock ("Series N") are each held in the form of depositary shares,
with each depositary share representing a one-quarter interest in a preferred
share. The Series L and the Series N depositary shares are convertible at the
option of the holder into Common Stock at $36.69 per common share (or 1.3626
shares of Common Stock per depositary share). The Series L and Series N
depositary shares are each redeemable by the Company at a redemption price
declining from $50.35 per depositary share as of December 29, 1996, to $50 per
depositary share in October 1997, and thereafter, plus accrued dividends. The
Series L and Series N depositary shares are

48

<PAGE>

each exchangeable at the option of the Company for 7% Convertible Subordinated
Debentures due October 1, 2017, at $50 principal amount per depositary share.
If issued, these debentures will be convertible into Common Stock on the same
terms as the depositary shares.
        The Series O 8 1/4% Cumulative Preferred Stock ("Series O") is held in
the form of depositary shares, with each depositary share representing a
one-twentieth interest in a preferred share. The Series O depositary shares are
not redeemable prior to October 1, 1997. On or after that date, they are
redeemable by the Company at $25 per depositary share, plus accrued dividends.
        The Series P 9% Cumulative Convertible Preferred Stock ("Series P") is
held in the form of depositary shares, with each depositary share representing a
one-hundredth interest in a preferred share. Each depositary share is entitled
to .8547 of a vote, voting as a single group with holders of Common Stock. The
Series P depositary shares are convertible at the option of the holder into
Common Stock at a rate of .9206 common shares for each depositary share. After
July 1, 1997, the Series P depositary shares are redeemable by the Company at a
call price payable in shares of Common Stock. The number of shares to be issued
upon redemption is tied to the market value of Common Stock at the time of
redemption. If still outstanding on July 1, 1998, each Series P depositary share
will automatically convert into 1.0771 shares of Common Stock.


NOTE 14
- -------------------------------------------------------------------------------
EMPLOYEE
BENEFIT PLANS

The Company applies APB 25 and related Interpretations in accounting for its
stock-based compensation plans. Had compensation cost for the Company's
stock-based compensation plans been determined based on the fair value at the
grant dates for awards under those plans consistent with the method of FASB
Statement 123, "Accounting for Stock-Based Compensation," pro forma net income
and earnings per share would have been as follows:

(in millions, except per share amounts)                  1996          1995
- ----------------------------------------------------------------------------
Net income                                             $154.0        $125.2
Earnings per share                                     $ 1.11        $  .79

Stock Options
The Company's stock option plans provide for the granting of options to purchase
Common Stock to certain directors, officers and key employees. Options are
granted at exercise prices equal to the fair market value of such stock as of
the date of grant and have terms of ten years. Options vest in two or three
equal annual installments. As of December 29, 1996, there were 852 employees and
directors holding options.
        Stock option activity was as follows:
<TABLE>
<CAPTION>

                                               1996                  1995                    1994
                                         ------------------    -------------------     -------------------
                                                   Weighted               Weighted                Weighted
                                                    Average                Average                 Average
(in thousands,                                     Exercise               Exercise                Exercise
except per share amounts)                Shares       Price    Shares        Price     Shares        Price
- -----------------------------------------------------------------------------------------------------------
<S> <C>
Balance, beginning of year                3,273     $ 25.59     5,892      $ 22.52      5,408      $ 23.81
    Granted                               1,385       26.66     1,203        30.00        938        16.35
    Forfeited                              (110)      27.12      (171)       20.79       (136)       21.72
    Exercised                              (375)      20.67    (3,477)       21.99        (23)       19.78
    Expired                                (209)      27.77      (174)       28.62       (295)       27.20
                                          -----     -------     -----      -------      -----      -------
Balance, end of year                      3,964     $ 26.28     3,273      $ 25.59      5,892      $ 22.52
                                          =====     =======     =====      =======      =====      =======
Exercisable                               1,788                 1,555                   4,178
Available for grant                         132                 1,473                   2,261
Weighted-average fair value of options
    granted during the year              $ 7.95                $ 8.82
</TABLE>

                                                                             49
<PAGE>

Notes to Consolidated Financial Statements

        The fair value of each option grant was estimated on the grant date
using the Black-Scholes option-pricing model with the following assumptions:

                                                         1996          1995
- -----------------------------------------------------------------------------
Dividend yield                                           2.00%         2.00%
Volatility rate                                         27.26%        26.02%
Risk-free interest rate                                  6.18%         6.37%
Expected option life                                  5 years       5 years

The following table summarizes information about fixed stock options outstanding
as of December 29, 1996:


<TABLE>
<CAPTION>
(in thousands, except year and per share amounts)
- --------------------------------------------------------------------------------------------------
                                 Options Outstanding                      Options Exercisable
                 -------------------------------------------------   -----------------------------
                               Weighted-Average  Weighted-Average                 Weighted-Average
    Range of          Number          Remaining          Exercise         Number          Exercise
Exercise Prices  Outstanding   Contractual Life             Price    Exercisable             Price
- --------------------------------------------------------------------------------------------------
<S> <C>
$15.63 - $22.97          917          6.7 years            $18.47            719            $18.91
$23.07 - $31.87        2,114          7.6 years             26.39            651             26.34
$32.25 - $40.66          933          7.2 years             33.69            418             33.83
                       -----                                               -----
   Total               3,964                                               1,788
                       =====                                               =====
</TABLE>

Deferred Stock Plan
The Company's Deferred Stock Plan provides for the award of hypothetical shares
of Common Stock ("Units") to certain officers and key employees. The value of
each Unit on the award date is equal to the current market value of a share of
Common Stock. Benefits will be paid in cash and Common Stock as vested or, at
the option of the holder, over varying periods after retirement. As of December
29, 1996, Units were held by 40 employees. The Company recognized compensation
expense under the Deferred Stock Plan of $1.1 million in 1996, $2.1 million in
1995 and $3.4 million in 1994.
        Deferred Stock Plan activity was as follows:

(in thousands)                             1996           1995           1994
- -----------------------------------------------------------------------------
Outstanding Units, beginning of year        537            559            631
   Granted                                   39            108              8
   Accrued dividends                          7             19             16
   Distributed                             (104)           (77)           (74)
   Canceled                                (105)           (72)           (22)
                                          ------         ------         ------
Outstanding Units, end of year              374            537            559
                                          ======         ======         ======
Available for grant                                      1,043          1,099

Restricted and Incentive Stock
Pursuant to the Company's 1996 Stock Incentive Plan and the Director Stock
Ownership Plan, James River may also grant restricted stock and incentive stock
awards to certain directors, officers and key employees. Restricted stock awards
of 715,650 shares of Common Stock were granted in 1996 (of which 2,825 shares
were deferred) at a weighted-average grant date fair value of $26.79 per share.
Awards granted to officers and key employees will vest in eight years, with the
potential for earlier vesting based on the Company's performance, and awards
granted to directors will vest one year from the date of grant. Incentive stock
awards of 150,000 shares of Common Stock were granted in 1996 at a
weighted-average grant date fair value of $26.44 per share. Vesting of these
shares is based on the Company's financial performance. James River recognized
compensation expense related to restricted and incentive stock awards of $3.0
million in 1996. As of December 29, 1996, there were 1,489 thousand shares
available for grant pursuant to the 1996 Stock Incentive Plan which may be
granted as options, restricted stock or incentive stock. The Director Stock
Ownership Plan has 94 thousand shares available for grant as of December 29,
1996.

50


<PAGE>


Stock Plans for Employees
The Company's StockPlus Investment Plan is available to substantially all
domestic employees. Several alternative investment funds are available,
including an investment fund consisting of Common Stock (the "James River Stock
Fund"). Participating employees may contribute, through periodic payroll
deductions, up to 10% of their compensation. Participant contributions of up to
6% of compensation are matched by the Company at a 50% rate. The Company
additionally contributes 1% of all eligible employees' base salary to the plan.
As of December 29, 1996, there were 22,000 participants in the plan, and the
plan held 10 million shares of Common Stock and $77 million of other
investments. Company contributions to this plan totaled $16.8 million in 1996,
$15.2 million in 1995 and $16.1 million in 1994.
        In addition, the Company maintains a stock purchase plan for the benefit
of certain Canadian employees. As of December 29, 1996, 65,000 shares of Common
Stock were held in this plan.

NOTE 15
- ------------------------------------------------------------------------------
COMMITMENTS
AND CONTINGENT
LIABILITIES

Leases
The Company leases certain facilities, vehicles and equipment over varying
periods. None of the agreements contain unusual renewal or purchase options. As
of December 29, 1996, future minimum rental payments under noncancelable
operating leases were as follows:

                                              Minimum
(in millions)                                 Rentals
- ------------------------------------------------------
1997                                        $    25.1
1998                                             22.8
1999                                             20.5
2000                                             19.8
2001                                             16.6
Later years                                      48.4
                                            ---------
      Total future minimum rentals             $153.2
                                            =========

Rent expense totaled $70.3 million in 1996, $71.6 million in 1995 and $72.7
million in 1994. Leases which may be considered capital leases are not material.


Litigation and Environmental Matters
The Company is a party to various legal proceedings generally incidental to its
business and is subject to a variety of environmental and pollution control laws
and regulations. As is the case with other companies in similar industries,
James River faces exposure from actual or potential claims and legal
proceedings.
        During 1994, James River was sued in Morgan County, Alabama, in a class
action and in Bridgeport, Connecticut, by certain former holders of James
River's 103/4% Debentures due October 1, 2018. Most of these Debentures were
retired by means of a tender offer to all holders which commenced on September
18, 1992. The remainder were redeemed on November 2, 1992. Merrill Lynch & Co.,
which acted as James River's dealer manager for the tender, is also named as a
defendant in the Alabama case. In general, the complaints allege violations of a
covenant prohibiting use of lower cost borrowed funds to redeem the Debentures
before October 1, 1998, and of various disclosure obligations, and seek damages

                                                                             51
<PAGE>

Notes to Consolidated Financial Statements

in excess of $50 million plus punitive damages in excess of $500 million. The
Alabama case has been certified as a class action and holders of approximately
one-half of the Debentures elected not to be part of the class. Most of the
holders electing out of the class are plaintiffs in the Connecticut case. James
River believes that these claims are without merit and intends to defend them
vigorously. In May 1996, James River settled the claim of an institutional
holder of approximately 16.54% of the Debentures for $425,000 plus reimbursement
of attorneys' fees. Although the ultimate disposition of legal proceedings
cannot be predicted with certainty, it is the present opinion of the Company's
management that the outcome of any claim which is pending or threatened, either
individually or on a combined basis, will not have a materially adverse effect
on the consolidated financial condition of James River but could materially
affect consolidated results of operations in a given year.
        In addition, James River has been identified as a potentially
responsible party, along with others, at various U.S. Environmental Protection
Agency ("EPA") designated superfund sites and is involved in remedial
investigations and actions under federal and state laws. It is the Company's
policy to accrue remediation costs on an undiscounted basis when it is probable
that such costs will be incurred and when a range of loss can be reasonably
estimated. James River's accrued environmental liabilities, including
remediation and landfill closure costs, totaled $20.3 million and $24.2 million
as of December 29, 1996, and December 31, 1995, respectively. The Company
periodically reviews the status of all significant existing or potential
environmental issues and adjusts its accruals as necessary. The accruals do not
reflect any possible future insurance recoveries. Estimates of costs for future
remediation are necessarily imprecise due to, among other things, the
identification of presently unknown remediation sites and the allocation of
costs among potentially responsible parties. The Company believes that its share
of the costs of cleanup for its current remediation sites will not have a
material adverse impact on its consolidated financial position but could have a
material effect on consolidated results of operations in a given year. As is the
case with most manufacturing and many other entities, there can be no assurance
that the Company will not be named as a potentially responsible party at
additional sites in the future or that the costs associated with such additional
sites would not be material.
        In December 1993, the EPA published draft rules which contain proposed
regulations affecting pulp and paper industry discharges of wastewater and
gaseous emissions, commonly referred to as the "cluster rules." The final rules
are likely to be issued in 1997. These rules may require significant changes in
the pulping and/or bleaching processes presently used in some U.S. pulp mills,
including several of James River's mills. Based on its evaluation of the rules
as they are currently expected to be issued, the Company believes that capital
expenditures of approximately $100 million may be required during the nominal
compliance period of three years following the date of promulgation to bring
James River's facilities into compliance.

52

<PAGE>

NOTE 16
- -------------------------------------------------------------------------------
SEGMENT
INFORMATION

The Company operates in the following industry segments: (i) the Consumer
Products segment, which consists of the manufacture and marketing of personal
care products including tissue and towels and disposable tabletop products
including napkins, plates and cutlery organized along retail and commercial
market channels; (ii) the Packaging segment, which after the sale of the
Flexible Packaging group, manufactures folding cartons and foodwrap papers
principally for food and other consumer products manufacturers; and (iii) the
Communications Papers segment, which after the spin-off to Vantage (see Note 2),
manufactures and markets uncoated business and printing papers serving the
commercial printing and office markets. The Company's operations are principally
domestic other than the Consumer Products segment, which includes the European
Consumer Products Business. The European Consumer Products Business' operations
results have been included beginning in July 1994, when it became a consolidated
subsidiary.
<TABLE>
<CAPTION>

                                   Consumer Products
                                  -------------------                                 Intersegment
                                    North                            Communications   elimination/
(in millions)                     America       Europe     Packaging         Papers      Corporate       Total
- --------------------------------------------------------------------------------------------------------------
<S> <C>
1996
Net sales                        $2,642.3     $1,693.2      $1,109.6         $427.4       $(182.0)    $5,690.5
Segment results before
    severance and other items       277.0        152.9          87.7           22.2         (96.2)       443.6
Severance and other items           (13.1)       (42.0)         49.0                         (4.6)       (10.7)
                                 ---------    ---------     --------         ------       --------    ---------
Income from operations              263.9        110.9         136.7           22.2        (100.8)       432.9
Depreciation and amortization       189.7        119.7          61.5           48.6           4.4        423.9
Capital expenditures                222.9         90.5          63.4           34.1          15.2        426.1
Total assets                      2,328.0      2,438.5         503.0          603.4         668.6      6,541.5
                                 ==============================================================================
1995
Net sales                        $2,689.1     $1,654.7      $1,620.4       $1,038.8       $(203.5)    $6,799.5
Segment results before
    severance and other items       235.1         45.9          61.0          191.2         (58.0)       475.2
Severance and other items            (5.1)       (22.3)         (7.1)          (2.2)        (15.2)       (51.9)
                                 ---------    ---------     ---------      ---------      --------    ---------
Income from operations              230.0         23.6          53.9          189.0         (73.2)       423.3
Depreciation and amortization       179.3        128.9          72.2          103.1           4.3        487.8
Capital expenditures                203.5         91.2          99.5           45.7           1.3        441.2
Total assets                      2,378.7      2,631.1         879.6          672.4         697.1      7,258.9
                                 ==============================================================================
1994
Net sales                        $2,422.7      $ 630.9      $1,609.9        $ 929.7       $(175.9)    $5,417.3
Segment results before
    severance and other items       143.4          6.9          97.4          (35.8)        (55.3)       156.6
Severance and other items            (5.8)       (15.7)         11.3            2.2          (1.6)        (9.6)
                                  --------     --------     --------        --------      --------     --------
Income from operations              137.6         (8.8)        108.7          (33.6)        (56.9)       147.0
Depreciation and amortization       164.8         46.1          70.8          125.4           7.0        414.1
Capital expenditures                148.7         32.4          99.2           60.0          11.4        351.7
Total assets                      2,230.5      2,495.2       1,079.9        1,457.4         661.3      7,924.3
                                 ==============================================================================
</TABLE>

                                                                           53
<PAGE>

Notes to Consolidated Financial Statements

Intersegment sales are recorded at market prices and are eliminated in
consolidation. Corporate assets consist primarily of cash and cash equivalents,
current deferred income taxes, investments in unconsolidated affiliates, and the
net pension asset. During each of the three years in the period ended December
29, 1996, export sales to foreign markets from the Company's domestic operations
represented less than 10% of total sales to unaffiliated customers; no single
customer accounted for more than 10% of total sales in any year.



NOTE 17
- --------------------------------------------------------------------------------
SUBSEQUENT
EVENTS

In January and February 1997, the Company unwound $470 million in notional
amount of foreign exchange contracts, along with related interest rate
agreements, at a cost of $31 million, net of tax benefits. The foreign exchange
contracts were designated as hedges of a portion of the Company's net investment
in its European Consumer Products Business (see Note 11). The Company terminated
such contracts prior to their original expiration in September 1998.
Additionally, the Company effectively unwound $648 million of the $1,286 million
in notional amount of interest rate swaps (see Note 11), following the overall
reduction of debt in 1996.
        On February 21,1997, the Company signed an agreement for the sale of
approximately 95,000 acres of timberlands located in Alabama and Mississippi.
Cash proceeds from the sale are expected to be in excess of $110 million.

NOTE 18
- --------------------------------------------------------------------------------
SELECTED
QUARTERLY
FINANCIAL
DATA
(UNAUDITED)

<TABLE>
<CAPTION>
                                                                   Per Common Share
                                                            ------------------------------------
                                                                                   Stock Price
(in millions,                            Gross       Net     Net     Dividends   ---------------
except per share amounts)   Net Sales    Profit     Income  Income   Declared    High      Low
- ------------------------------------------------------------------------------------------------
<S> <C>
December 1996:(a,b,c,d)
    1st Quarter              $1,486.6    $369.7      $20.5    $.07       $.15  $28 1/8   $22 3/8
    2nd Quarter               1,496.8     387.9       30.5     .18        .15   27 3/8    24 3/4
    3rd Quarter               1,407.4     383.0       70.9     .62        .15   27 1/4    24 5/8
    4th Quarter               1,299.7     333.2       35.4     .24        .15   34 1/4    27 5/8
- ------------------------------------------------------------------------------------------------
December 1995:(e,f)
    1st Quarter              $1,667.6    $347.9      $26.5    $.14       $.15  $25 5/8   $20
    2nd Quarter               1,817.9     410.9       41.0     .32        .15   28 5/8    23 1/4
    3rd Quarter               1,734.7     412.0       37.3     .27        .15   37 3/8    25 3/8
    4th Quarter               1,579.3     369.8       21.6     .08        .15   33 3/4    22 1/4
- ------------------------------------------------------------------------------------------------
</TABLE>

(a) Results for the fourth quarter of 1996 included nonrecurring charges of
    $10.6 million ($8.2 million net of taxes, or $.09 per share) for severance
    costs, asset write-downs and net gains on asset dispositions.

(b) Results for the third quarter of 1996 included a nonrecurring gain of $46.9
    million ($24.2 million net of taxes, or $.24 per share) for the Flexible
    Packaging disposition and nonrecurring charges of $16.6 million ($10.4
    million net of taxes, or $.10 per share) for severance costs.

(c) Results for the second quarter of 1996 included nonrecurring charges of $7.0
    million ($4.2 million net of taxes, or $.06 per share) for severance costs
    and net losses on asset dispositions.

(d) Results for the first quarter of 1996 included nonrecurring charges of $23.4
    million ($14.3 million net of taxes, or $.16 per share) for severance costs
    and net losses on asset dispositions.

(e) Results for the fourth quarter of 1995 included nonrecurring charges of
    $26.1 million ($13.8 million net of taxes and minority interests, or $.17
    per share) primarily for severance and related exit costs.

(f) Results for the third quarter of 1995 included nonrecurring charges of $20.8
    million ($14.0 million net of taxes and minority interests, or $.16 per
    share) primarily for severance and transaction costs related to the spin-off
    of Vantage. Also during the third quarter of 1995, the Company recorded a
    charge of $8.3 million ($7.1 million net of minority interests, or $.08 per
    share) for an increase in the French corporate tax rate.

54

<PAGE>

SUPPLEMENTAL PRO FORMA FINANCIAL INFORMATION
===============================================================================
(UNAUDITED)


In August 1996, James River sold its Flexible Packaging group and in August
1995, James River completed the spin-off to shareholders of a large part of the
Company's Communications Papers Business, along with the specialty paper-based
portion of its Packaging Business (see Note 2). These transactions made reported
results for 1996 not comparable to 1995. Accordingly, the following pro forma
information is presented to report 1996 and 1995 on a more comparable basis.
Results for 1996 and 1995 have been adjusted to give pro forma effect to (i)
James River's receipt of cash in connection with the sale of the Flexible
Packaging group and the spin-off of Vantage, (ii) the receipt of pay-in-kind
notes to James River from Vantage and (iii) the execution of the transition
agreements between James River and Vantage. The pro forma information is
presented as if these transactions had been completed as of the beginning of
each period for which pro forma consolidated operating data is presented. The
pro forma financial information does not purport to be indicative of the results
of operations which would actually have been reported if the transactions had
occurred on the dates or for the periods indicated, or which may be reported in
the future.

<TABLE>
<CAPTION>

(in millions, except per share data)                        1996           1995
- --------------------------------------------------------------------------------
<S> <C>
Net sales:
    Consumer Products:
      North America                                   $   2,642.3   $   2,697.1
      Europe                                              1,693.2       1,654.7
    Packaging                                               824.2         935.2
    Communications Papers                                   427.4         592.9
    Intersegment elimination                               (160.7)       (166.4)
                                                      ------------  ------------
      Total net sales                                 $   5,426.4   $   5,713.5
                                                      ============  ============
Segment results before severance and other items:
    Consumer Products:
      North America                                   $     277.0   $     237.1
      Europe                                                152.9          45.9
    Packaging                                                85.3          75.8
    Communications Papers                                    22.2         126.7
    General corporate expenses                              (96.2)        (52.3)
Severance and other items (a)                               (10.7)         (7.3)
                                                      ------------  ------------
      Income from operations                          $     430.5   $     425.9
                                                      ============  ============
Net income                                            $     164.4   $     143.4
                                                      ============  ============
Net income per share                                  $      1.23   $      1.01
                                                      ============  ============
</TABLE>

(a) In 1996, pro forma severance and other items (expense) income included in
segment income from operations would have been $(13.1) million, $(42.0) million,
$49.0 million and $(4.6) million for the North American Consumer Products,
European Consumer Products, Packaging and Corporate segments, respectively. In
1995, pro forma severance and other items (expense) income included in segment
income from operations would have been $(5.1) million, $(22.3) million, $37.5
million, $(2.2) million and $(15.2) million for the North American Consumer
Products, European Consumer Products, Packaging, Communications Papers and
Corporate segments, respectively.

                                                                           55
<PAGE>


Management Responsibility Statement
- -------------------------------------------------------------------------------
The management of James River Corporation of Virginia is responsible for the
preparation, integrity and fair presentation of the consolidated financial
statements and other information contained in this Annual Report. The
consolidated financial statements have been prepared in accordance with
generally accepted accounting principles, and include, where necessary, amounts
which are based on management's best estimates and judgments.
   The Company maintains a system of internal accounting controls designed to
provide reasonable assurance that assets are safeguarded, transactions are
executed and recorded in accordance with proper authorizations, and financial
records are maintained so as to permit the preparation of reliable financial
statements. The system of internal controls is enhanced by written policies and
procedures, an organizational structure which provides appropriate division of
responsibilities, careful selection and training of qualified people, and a
program of periodic audits by both internal auditors and independent
accountants. The control environment is further enhanced by the Company's
"Standards of Business Conduct Policy" which sets standards of professionalism
and integrity for employees worldwide.
   The Audit Committee of the Board of Directors, composed entirely of
non-employee directors, meets periodically with management, the internal
auditors, and the independent accountants to review the adequacy of internal
accounting controls, reported financial results, and the nature, extent and
results of internal and external audits. The independent accountants and
internal auditors have direct and independent access to the Audit Committee.



/s/ Miles L. Marsh                                     /s/ William A. Paterson

Miles L. Marsh                                         William A. Paterson
Chairman and Chief Executive Officer                   Senior Vice President
                                                       and Controller

56

<PAGE>


Report of Independent Accountants
- --------------------------------------------------------------------------------
THE BOARD OF
DIRECTORS AND
SHAREHOLDERS OF
JAMES RIVER
CORPORATION
OF VIRGINIA:

We have audited the accompanying consolidated balance sheets of James River
Corporation of Virginia and Subsidiaries as of December 29, 1996, and December
31, 1995, and the related consolidated statements of operations, cash flows, and
changes in capital accounts for each of the three fiscal years in the period
ended December 29, 1996. These financial statements are the responsibility of
the management of James River Corporation of Virginia. Our responsibility is to
express an opinion on these financial statements based on our audits.
   We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
   In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of James River
Corporation of Virginia and Subsidiaries as of December 29, 1996, and December
31, 1995, and the consolidated results of their operations and their cash flows
for each of the three fiscal years in the period ended December 29, 1996, in
conformity with generally accepted accounting principles.


/s/ Coopers & Lybrand L.L.P.


Richmond, Virginia
January 23, 1997, except as to
the information presented
in Note 17, for which the date
is February 21, 1997

                                                                           57

<PAGE>

Selected Financial Data(a)

<TABLE>
<CAPTION>

(in millions, except ratios and per share amounts)                                  1996          1995           1994
- ----------------------------------------------------------------------------------------------------------------------
<S> <C>
Operations
    Net sales                                                                   $5,690.5      $6,799.5       $5,417.3
    Costs and expenses                                                           5,246.9       6,324.3        5,260.7
    Restructuring, severance and other items                                        10.7          51.9            9.6
    Interest expense                                                               165.4         226.4          185.6
    Income (loss) before income taxes, minority interests, extraordinary items
      and accounting changes                                                       289.1         237.2           (9.7)
    Extraordinary items and accounting changes, net of income tax benefits
    Net income (loss)                                                              157.3         126.4          (13.0)
    Net income (loss) applicable to common shares                                   98.8          67.9          (58.8)
                                                                                ========      ========       =========
Financial Position, End of Year
    Total current assets                                                        $1,519.7      $1,870.5       $1,975.5
    Property, plant and equipment, net                                           3,751.5       4,074.1        4,679.9
    Investments in affiliates                                                      154.6         146.8          125.1
    Goodwill                                                                       730.0         771.7          776.0
    Total assets                                                                 6,541.5       7,258.9        7,924.3
    Total current liabilities                                                    1,220.3       1,099.0        1,568.9
    Current debt                                                                   116.9          44.8          446.5
    Long-term debt                                                               1,853.9       2,503.0        2,668.0
    Minority interests                                                              11.3         165.3          154.9
    Preferred stock                                                                738.4         740.3          740.3
    Common shareholders' equity                                                  1,568.0       1,513.9        1,421.3
                                                                                ========      ========       ========
Common Stock Information

    Per Share of Common Stock
      Net income (loss) before extraordinary items and accounting changes       $   1.15      $   0.81      $   (0.72)
      Extraordinary items and accounting changes
      Net income (loss)                                                             1.15          0.81          (0.72)
      Annual rate of dividends declared                                             0.60          0.60           0.60
      Book value                                                                   18.19         17.84          17.40
    Common Stock Market Price
      High                                                                      $  34.25      $  37.38      $   24.75
      Low                                                                          22.38         20.00          15.63
      Year-end                                                                     34.00         24.13          21.00
    Weighted-average number of common shares and equivalents                        86.0          84.1           81.7
                                                                                ========      ========      =========
Other Data
    Capital expenditures (excluding acquisitions)                               $  426.1      $  441.2      $   351.7
    Depreciation and amortization expense                                          426.6         487.8          414.1
    Return on average capital employed                                               7.7%          7.1%           3.1%
    Return on average common equity                                                  6.4%          4.6%          (4.0)%
    Ratio of total debt to total capitalization                                     46.0%         51.3%          57.4%
    Current ratio                                                                   1.25          1.70           1.26
    Cash dividend payout ratio                                                      69.7%         85.9%          +100%
    Ratio of earnings to interest                                                    2.6           2.0             .9
                                                                                ========      ========      =========
</TABLE>

(a) Adjusted for three-for-two common stock splits on June 23, 1986.

(b) Represents the 35-week transition period resulting from the change in fiscal
year from April to December.

Book value per common share:
Common shareholders' equity less unrecognized accretion or unamortized discount
on preferred stock, divided by outstanding shares of common stock.

Return on average capital employed:
Income (loss) before restructuring charges, extraordinary items, the cumulative
effect of accounting changes, interest expense and income taxes, divided by
average capital employed. Capital employed is calculated as total assets,
excluding assets held for sale, minus non-interest bearing current liabilities.
Income for the 35-week transition period ended December 1990 has been
annualized.

Return on average common equity:
Income (loss) applicable to common shares before after-tax restructuring
charges, extraordinary items, and the cumulative effect of accounting changes,
divided by average common shareholders' equity. Common shareholders' equity has
been adjusted to exclude net restructuring charges, extraordinary items, and
accounting changes which occurred in that year. Income for the 35-week
transition period ended December 1990 has been annualized.
58

<PAGE>

<TABLE>
<CAPTION>
(in millions, except ratios and per share amounts)                                    1993           1992          1991
- ------------------------------------------------------------------------------------------------------------------------
<S> <C>
Operations
    Net sales                                                                     $4,650.2       $4,728.2      $4,561.7
    Costs and expenses                                                             4,536.2        4,678.9       4,317.7
    Restructuring, severance and other items                                                        111.7
    Interest expense                                                                 137.6          149.1         138.0
    Income (loss) before income taxes, minority interests, extraordinary items
      and accounting changes                                                          16.7         (188.1)        132.9
    Extraordinary items and accounting changes, net of income tax benefits                         (305.3)
    Net income (loss)                                                                 (0.3)        (427.3)         78.3
    Net income (loss) applicable to common shares                                    (33.1)        (453.8)         53.7
                                                                                   ========       ========     =========
Financial Position, End of Year
    Total current assets                                                          $1,282.3       $1,697.2      $1,533.3
    Property, plant and equipment, net                                             3,571.5        3,502.8       2,933.1
    Investments in affiliates                                                        519.4          587.8         619.7
    Goodwill                                                                         153.3          158.0         172.4
    Total assets                                                                   5,851.3        6,336.3       5,626.6
    Total current liabilities                                                        781.1          928.2         705.5
    Current debt                                                                      97.3          212.7         131.0
    Long-term debt                                                                 1,942.8        2,153.9       1,758.1
    Minority interests                                                                 7.0           10.2           2.3
    Preferred stock                                                                  454.1          454.3         354.6
    Common shareholders' equity                                                    1,514.1        1,659.3       2,220.8
                                                                                  ========        =======       =======
Common Stock Information

    Per Share of Common Stock
      Net income (loss) before extraordinary items and accounting changes         $  (0.40)     $   (1.82)     $   0.66
      Extraordinary items and accounting changes                                                    (3.73)
      Net income (loss)                                                              (0.40)         (5.55)         0.66
      Annual rate of dividends declared                                               0.60           0.60          0.60
      Book value                                                                     18.55          20.34         27.25
    Common Stock Market Price
      High                                                                        $  23.38       $  23.38      $  29.25
      Low                                                                            16.25          17.00         17.00
      Year-end                                                                       18.50          18.00         19.88
    Weighted-average number of common shares and equivalents                          81.6           81.8          81.9
                                                                                  ========       ========       =======
Other Data
    Capital expenditures (excluding acquisitions)                                 $  331.1       $  469.7      $  467.5
    Depreciation and amortization expense                                            365.9          364.5         298.6
    Return on average capital employed                                                 2.9%           1.4%          6.0%
    Return on average common equity                                                   (2.1)%         (3.6)%         2.4%
    Ratio of total debt to total capitalization                                       50.8%          52.7%         42.3%
    Current ratio                                                                     1.64           1.83          2.17
    Cash dividend payout ratio                                                        +100%          +100%         88.6%
    Ratio of earnings to interest                                                      1.1             .5           1.6
                                                                                   ========      ========      ========

</TABLE>

<TABLE>
<CAPTION>

(in millions, except ratios and per share amounts)                                 1990(b)       1990         1989        1988
- -------------------------------------------------------------------------------------------------------------------------------
<S> <C>
Operations
    Net sales                                                                    $3,391.5    $5,950.0     $5,871.8    $5,098.0
    Costs and expenses                                                            3,063.9     5,490.2      5,307.0     4,670.3
    Restructuring, severance and other items                                        200.0
    Interest expense                                                                104.2       182.2        161.5       115.5
    Income (loss) before income taxes, minority interests, extraordinary items
      and accounting changes                                                         51.6       372.2        441.3       377.5
    Extraordinary items and accounting changes, net of income tax benefits
    Net income (loss)                                                                 9.7       221.6        255.1       209.0
    Net income (loss) applicable to common shares                                    (6.9)      200.0        233.6       193.8
                                                                                  ========   ========      =======     =======
Financial Position, End of Year
    Total current assets                                                         $1,910.7    $1,454.4     $1,456.1    $1,443.9
    Property, plant and equipment, net                                            2,843.4     3,491.9      3,386.0     2,935.7
    Investments in affiliates                                                       600.9       495.0        376.7       269.3
    Goodwill                                                                        181.0       201.9        225.2       224.6
    Total assets                                                                  5,741.4     5,818.4      5,558.1     5,005.7
    Total current liabilities                                                       788.8       811.8        734.6       730.1
    Current debt                                                                     86.2       156.1        102.6        81.4
    Long-term debt                                                                1,801.9     1,771.2      1,918.3     1,623.0
    Minority interests                                                                2.3        18.8         12.2         7.8
    Preferred stock                                                                 354.8       355.0        302.4       304.9
    Common shareholders' equity                                                   2,212.2     2,203.0      2,045.8     1,877.5
                                                                                  =======     =======      =======     =======
Common Stock Information
    Per Share of Common Stock
      Net income (loss) before extraordinary items and accounting changes        $  (0.08)    $  2.45      $  2.87    $   2.36
      Extraordinary items and accounting changes
      Net income (loss)                                                             (0.08)       2.45         2.87        2.36
      Annual rate of dividends declared                                              0.60        0.60         0.48        0.40
      Book value                                                                    27.21       27.14        25.24       23.12
    Common Stock Market Price
      High                                                                       $  27.12    $  34.38     $  30.75    $  39.00
      Low                                                                           18.50       22.75        21.12       18.50
      Year-end                                                                      26.38       22.88        28.50       24.63
    Weighted-average number of common shares and equivalents                         81.8        81.7         81.5        82.3
                                                                                 ========    ========      =======     =======
Other Data
    Capital expenditures (excluding acquisitions)                                $  272.1    $  574.6     $  684.6    $  623.1
    Depreciation and amortization expense                                           202.1       307.6        253.3       209.5
    Return on average capital employed                                               11.1%       10.8%        12.8%       12.2%
    Return on average common equity                                                   8.8%        9.4%        11.9%       10.7%
    Ratio of total debt to total capitalization                                      42.4%       42.8%        46.1%       43.8%
    Current ratio                                                                    2.42        1.79         1.98        1.98
    Cash dividend payout ratio                                                       +100%       34.4%        23.5%       22.5%
    Ratio of earnings to interest                                                     2.8         2.6          3.1         3.6
                                                                                  =======     =======      =======     =======


</TABLE>
<TABLE>
<CAPTION>

(in millions, except ratios and per share amounts)                                   1987          1986
- ---------------------------------------------------------------------------------------------------------
<S> <C>
Operations
    Net sales                                                                    $4,479.0      $2,607.0
    Costs and expenses                                                            4,071.1       2,421.7
    Restructuring, severance and other items
    Interest expense                                                                111.6          44.3
    Income (loss) before income taxes, minority interests, extraordinary items
      and accounting changes                                                        356.3         150.0
    Extraordinary items and accounting changes, net of income tax benefits
    Net income (loss)                                                               169.9          95.3
    Net income (loss) applicable to common shares                                   165.9          89.2
                                                                                  =======       =======
Financial Position, End of Year
    Total current assets                                                         $1,343.1      $  743.8
    Property, plant and equipment, net                                            2,529.6       1,205.8
    Investments in affiliates
    Goodwill                                                                        240.7
    Total assets                                                                  4,210.5       1,972.2
    Total current liabilities                                                       631.3         303.0
    Current debt                                                                     69.5          10.1
    Long-term debt                                                                1,280.4         646.5
    Minority interests                                                                5.9           2.7
    Preferred stock                                                                 106.9           8.9
    Common shareholders' equity                                                   1,747.2         744.2
                                                                                  =======       =======
Common Stock Information
    Per Share of Common Stock
      Net income (loss) before extraordinary items and accounting changes        $   2.03      $   1.73
      Extraordinary items and accounting changes
      Net income (loss)                                                              2.03          1.73
      Annual rate of dividends declared                                              0.40          0.37
      Book value                                                                    21.22         14.40
    Common Stock Market Price
      High                                                                       $  43.75      $  31.12
      Low                                                                           22.00         17.12
      Year-end                                                                      36.00         30.75
    Weighted-average number of common shares and equivalents                         81.8          51.5
                                                                                  =======       =======
Other Data
    Capital expenditures (excluding acquisitions)                                $  509.0      $  281.1
    Depreciation and amortization expense                                           175.1          82.5
    Return on average capital employed                                               17.4%         12.2%
    Return on average common equity                                                  10.0%         13.2%
    Ratio of total debt to total capitalization                                      42.1%         46.5%
    Current ratio                                                                    2.13          2.45
    Cash dividend payout ratio                                                       21.4%         27.2%
    Ratio of earnings to interest                                                     3.6           3.2
                                                                                 ========       =======
</TABLE>

Ratio of total debt to total capitalization:
Total debt divided by the sum of total debt, minority interests,
preferred stock and common shareholder's equity.

Current Ratio:
Total current assets divided by total current liabilities.

Cash dividend payout ratio:
The sum of common and preferred stock cash dividends, divided by net income
(loss).

Ratio of earnings to interest:
Income (loss) before restructuring charges, extraordinary items, the cumulative
effect of accounting changes, interest expense and income taxes, divided by
total interest cost. Total interest cost is interest expense, plus capitalized
interest plus interest charged to the accrued restructuring liability, as
applicable.

                                                                        59

<PAGE>

Exhibit 13 - Appendix A

Operating Income - North American Consumer Products bar chart as defined by the
following data points:

(in millions)                         1994           1995            1996
1st Quarter                          $28.3          $38.4           $67.4
2nd Quarter                           47.0           58.4            60.4
3rd Quarter                           44.0           77.2            82.9
4th Quarter                           24.1           61.1            66.3


Operating Income - European Consumer Products bar chart as defined by the
following data points:

(in millions)                         1994           1995            1996
1st Quarter                                         $ 8.8           $24.8
2nd Quarter                                          12.9            41.8
3rd Quarter                           $0.5            8.5            47.8
4th Quarter                            6.4           15.7            38.5


Operating Income - Packaging bar chart as defined by the following data points:

(in millions)                         1994           1995            1996
1st Quarter                          $26.6          $18.0           $26.1
2nd Quarter                           34.3           16.5            24.1
3rd Quarter                           16.5            8.5            20.5
4th Quarter                           20.0           18.0            17.0


Operating Income - Communications Papers bar chart as defined by the following
data points:

(in millions)                         1994           1995            1996
1st Quarter                         $(25.1)         $44.5            $4.1
2nd Quarter                          (26.5)          60.2             3.1
3rd Quarter                           (4.1)          60.8             5.0
4th Quarter                           19.9           25.7            10.0



Pretax Interest Coverage Ratio bar chart as defined by the following data
points:

                                      1992    1993    1994    1995    1996
Pretax interest coverage ratio         .45    1.08     .98    2.21    2.73

Working Capital bar chart as defined by the following data points:

(in millions)                         1992    1993    1994    1995    1996
Working capital                       $769    $501    $407    $772    $299

Capital Expenditures and Cash Flow from Operations bar chart as defined by the
following data points:

(in millions)                         1992    1993    1994    1995    1996
Capital expenditures                  $470    $331    $352    $441    $426
Cash flow from operations              313     441     411     609     719

Total Debt to Capitalization Ratio bar chart as defined by the following data
points:

                                      1992    1993    1994    1995    1996
Total debt to capitalization ratio    52.7    50.8    57.4    51.3    46.0

Total Capitalization bar chart as defined by the following data points:

(in billions)                         1992    1993    1994    1995    1996
Total debt                           $2.37   $2.04   $3.11   $2.55   $1.97
Minority interests                     .01     .01     .15     .17     .01
Total preferred stock                  .45     .45     .74     .74     .74
Common shareholders' equity           1.66    1.51    1.42    1.51    1.57

Total Assets bar chart as defined by the following data points:

(in billions)                         1992    1993    1994    1995    1996
Current assets                       $1.70   $1.28   $1.98   $1.87   $1.52
Net fixed and other assets            4.64    4.57    5.95    5.39    5.02




Annual Rate of Cash Dividends Per Common Share bar chart as defined by the
following data points:

(in dollars)                          1992    1993    1994    1995    1996
Annual rate of cash dividends         $.60    $.60    $.60    $.60    $.60



Exhibit 21

                 JAMES RIVER CORPORATION of Virginia
                         SUBSIDIARIES (a)(b)
                       as of December 29, 1996

      James  River  Corporation of Virginia, a corporation  organized
under   the  laws  of  Virginia,  has  the  following  majority-owned
subsidiaries:

                                                  Organized Under
   Name                                             the Laws of

Brusara Participacoes, Ltda.                      Brazil

Cartellas S.A.                                    Greece

Celtona B.V.                                      Netherlands

Crown Zellerbach AG Zug                           Switzerland

Crown Zellerbach International, Inc.              Delaware

Diamond Occidental Forest Inc.                    Delaware

Garant SarL                                       France

ILC Inc.                                          Virginia

James River Canada Inc.                           Canada

James River Fiber Company                         Virginia

James River International Holdings, Ltd.          Virginia

James River Maine, Inc.                           Maine

James River-Marathon, Ltd.                        Ontario

James River Paper Company, Inc.                   Virginia

James River-Pennington, Inc.                      Alabama

James River Timber Corporation                    Alabama


                                 E-5
<PAGE>

                       Exhibit 21 (continued)

                                                  Organized Under
               Name                                 the Laws of

James River Tredegar, Inc.                        Virginia

Jamont N.V.                                       Netherlands

Jamont Services S.N.C.                            Belgium

Jamont Ireland Ltd.                               Ireland

Jamont Tisu S.A.                                  Spain

Jamont UK Limited                                 United Kingdom

Jarapar Participacoes, Ltda.                      Brazil

JRF Immobiliere S.A.                              Belgium

Kaysersberg, S.A.                                 France

Meridian & Bigbee Railroad Company                Mississippi

MidSouth Lumber Company                           Virginia

Nokian Paperi Oy                                  Finland

St. Francis Insurance Company Ltd.                Bermuda

Sodipan S.A.                                      France

Unikay S.r.L.                                     Italy


(a)  Certain  subsidiaries  which, if considered  in  the  aggregate,
     would not constitute a significant subsidiary are not listed.

(b)  Unconsolidated  affiliates for which the Company owns,  directly
     or  indirectly, 50% or less of the outstanding voting stock  and
     which are not controlled by the Company have been excluded  from
     this listing.

Exhibit 23

                 CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference:


      (i)   in  Registration  Statement  No.  33-54491  on  Form  S-8
pertaining  to  the  James River Corporation  of  Virginia  StockPlus
Investment Plan;

      (ii)   in  Registration  Statement No.  33-57153  on  Form  S-8
pertaining  to  the  James  River Corporation  of  Virginia  Canadian
Employees Stock Purchase Plan;

      (iii)   in  Registration Statement No.  33-43894  on  Form  S-8
pertaining  to the James River Corporation of Virginia  Stock  Option
Plan for Outside Directors;

       (iv)   in  Post-Effective  Amendment  No.  1  to  Registration
Statement   No.  2-83979  on  Form  S-8,  serving  as  Post-Effective
Amendment No. 5 to Registration Statement No. 2-64057, and  as  Post-
Effective Amendment No. 2 to Registration Statement No. 2-76900, each
pertaining  to the James River Corporation of Virginia  Stock  Option
Plan;
      (v)   in  Registration  Statement  No.  33-56657  on  Form  S-8
pertaining  to  the  James River Corporation of Virginia  1987  Stock
Option Plan;

     (vi)  in Registration Statement No. 33-53413 on Form S-3
pertaining to the shelf registration of $600,000,000 of debt securities 
of James River Corporation of Virginia;

      (vii)   in  Registration Statement No. 333-02217  on  Form  S-8
pertaining  to  the  James River Corporation of Virginia  1996  Stock
Incentive Plan; and

      (viii)   in  Registration Statement No. 333-02213 on  Form  S-8
pertaining to the James River Corporation of Virginia Director  Stock
Ownership Plan

of  our  report, dated January 23, 1997, except as to the information
presented in Note 17, for which the date is February 21, 1997, on our
audits  of  the  consolidated financial  statements  of  James  River
Corporation of Virginia and Subsidiaries as of December 29, 1996  and
December  31,  1995, and for each of the three fiscal  years  in  the
period  ended  December  29, 1996, which report  is  incorporated  by
reference in this Annual Report on Form 10-K.



                                   COOPERS & LYBRAND L.L.P.

Richmond, Virginia
March 26, 1997


                                 E-6


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
The schedule contains summary financial information extracted from James
River Corporation of Virginia's December 29, 1996 Form 10-K financial
statements and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<CIK>                         0000053117
<NAME>                        James River Corporation of Virginia
<MULTIPLIER>                                   1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              DEC-29-1996
<PERIOD-END>                                   DEC-29-1996
<CASH>                                                34
<SECURITIES>                                           0
<RECEIVABLES>                                        718
<ALLOWANCES>                                           0
<INVENTORY>                                          650
<CURRENT-ASSETS>                                    1520
<PP&E>                                              5867
<DEPRECIATION>                                      2116
<TOTAL-ASSETS>                                      6542
<CURRENT-LIABILITIES>                               1220
<BONDS>                                             1854
                                  0
                                          738
<COMMON>                                               9
<OTHER-SE>                                          1559
<TOTAL-LIABILITY-AND-EQUITY>                        6542
<SALES>                                             5691
<TOTAL-REVENUES>                                    5691
<CGS>                                               4217
<TOTAL-COSTS>                                       4217
<OTHER-EXPENSES>                                      11
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                   165
<INCOME-PRETAX>                                      289
<INCOME-TAX>                                         127
<INCOME-CONTINUING>                                  157
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                         157
<EPS-PRIMARY>                                         1.15
<EPS-DILUTED>                                         1.14
        


</TABLE>


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