AMVESTORS FINANCIAL CORP
10-Q, 1994-11-14
LIFE INSURANCE
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934



For the Nine Months Ended September 30, 1994


Commission File Number 0-15330


AMVESTORS FINANCIAL CORPORATION
          
(Exact name of registrant as specified in its charter)

               Kansas                                  48-1021516
                    
 (State or other jurisdiction of     (I.R.S. Employer Identification No.)
  incorporation or organization)

            415 Southwest 8th Avenue, Topeka, Kansas                66603
          _____________________________________________          ___________
               (Address of principal executive offices)           (Zip code)


Registrant's telephone number, including area code:  (913) 232-6945
                                                     _______________

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.
Yes  X    No
                    
Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the close of the period covered by this report.

       Class                     Outstanding September 30, 1994
       _______                      ______________________________
       Common Stock, no par value         10,132,842 shares
<PAGE>
AMVESTORS FINANCIAL CORPORATION
INDEX
PART I.   Financial Information:                          Page Number
     Consolidated Balance Sheets
       September 30, 1994 and December 31, 1993                     2-3
     Consolidated Statements of Earnings
       Nine months ended September 30, 1994 and 1993                  4
     Consolidated Statements of Earnings
       Three months ended September 30, 1994 and 1993                 5
     Consolidated Statements of Stockholders' Equity
       Twelve months ended December 31, 1993 and
       Nine months ended September 30, 1994                        6
     Consolidated Statements of Cash Flows -
       Nine months ended September 30, 1994 and 1993                  7
     Notes to Consolidated Financial Statements                       8-22
     Management's Discussion and Analysis of Financial
       Condition and Results of Operations                      23-30

PART II.  Other Information                                     31-32
1
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
September 30, 1994 and December 31, 1993
(000's Omitted)
(Unaudited)
<TABLE>
<CAPTION>
<S>                                          <C>               <C>
ASSETS                                           1994             1993           
Investments:
Debt securities:
Bonds:
Held-to-maturity (market $1,185,620 and
$1,104,914)                                   $   1,253,538      1,066,583
Available-for-sale (cost $601,040 and market
$705,738)                                           600,221        662,696

Preferred stock with mandatory redemption
requirements, available-for-sale
(cost $151 and market $177)                           143         184
                    
                                                   1,853,902     1,729,463 
Equity securities, available-for-sale:
Common stock (cost $2,259 and $2,968)                  2,552         3,036 
Preferred stock (cost $45 and $662)                       25           876                 
                                                       2,577         3,912
Other long-term investments                           42,677      39,880 
Short-term investments                                  624       1,911 
                                                   1,899,780     1,775,166 
Less allowance for credit losses                    (2,500)       (2,500)
                    
Total investments                                 1,897,280     1,772,666 
                    
Cash and cash equivalents                            9,135      21,782 
Accounts receivable (net of allowance
for uncollectible accounts of $403 and $348)           893         819 
Amounts receivable under reinsurance agreements      150,042       151,392 
Amounts receivable on securities settlements
in process                                            600       1,203 
Accrued investment income                          27,077      26,544 
Deferred policy acquisition costs                   140,277     128,671 
Deferred income taxes                                 9,438         8,622 
Other assets                                         3,733      2,997 
Total assets                                    $  2,238,475     2,114,696    
See notes to consolidated financial statements.
</TABLE>
2
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
September 30, 1994 and December 31, 1993
(000's Omitted, except per share data)
(Unaudited)
<TABLE>
<CAPTION>
<S>                                        <C>               <C>   
LIABILITIES AND STOCKHOLDERS' EQUITY          1994               1993         
Liabilities: 

Policy liabilities 
Future policy benefits                       $ 2,121,645       2,005,339  
Other policy liabilities                           3,798           4,948  
                    
                                               2,125,443       2,010,287
Amounts due on securities settlements in process       -       2,208

Accrued expenses and other liabilities              3,232       4,064    
Total liabilities                                 2,130,883     2,014,351
                    
Commitments and contingencies                            -             -

Stockholders' equity:
Common stock, no par value, authorized - 
25,000,000 shares; issued - 10,152,842 shares
in 1994 and 10,142,842 shares in 1993              12,919       12,907

Paid in capital                                     64,434      64,612
Unrealized investment gains (losses) (net of
deferred policy acquisition cost amortization
expense (benefit) of $387 and $-0- and deferred
income tax expense (benefit) of $(329) and $548)      (612)     1,064

Retained earnings                                     34,449      25,183
                                                     111,190     103,766
Less treasury stock, at cost, 20,000 shares            (177)       -
Less leveraged employee stock ownership trust
(LESOP)                                             (3,421)       (3,421) 
                    
Total stockholders' equity                          107,592        100,345
                    
Total liabilities and stockholders' equity      $  2,238,475      2,114,696

See notes to consolidated financial statements.
</TABLE>
3
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF EARNINGS
Nine months ended September 30, 1994 and 1993
(000's Omitted, except per share data)
(Unaudited)
<TABLE>
<CAPTION>

<S>                                                <C>          <C>
                                                     1994         1993
                              
Revenue:
Insurance premiums and policy charges             $    4,831            5,082
Net investment income                                105,361          103,018
Net investment gains                                     328           15,263
Other revenue                                          443            259
                              
Total revenue                                        110,963        123,622
                         
Benefits and expenses:
Benefits, claims and interest credited
to policyholders                                  83,198           85,428
Amortization of deferred policy acquisition
costs                                                 7,524            10,162
General insurance expenses                            5,301          6,538
Premium and other taxes, licenses and fees              748            457
Other expenses                                          176            198
                              
Total benefits and expenses                          96,947        102,783
                    
Operating earnings                                14,016            20,839
Interest expense                                       -               843
                    
Earnings before income tax expense                   14,016         19,996
Income tax expense                                    4,750       6,399
                              
Net earnings                                   $     9,266           13,597
                              
Earnings per share of common stock:

Primary:

Net earnings                                       $      .90             2.08
                              
Fully diluted:
     
Net earnings                                       $      .89             1.96
                              
Average shares outstanding:

Primary                                                10,352          6,424
     
Fully diluted                                           10,358          6,938


See notes to consolidated financial statements.
</TABLE>
4
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF EARNINGS
Three months ended September 30, 1994 and 1993
(000's Omitted, except per share data)
(Unaudited)
[CAPTION]
<TABLE>
<S>                                         <C>                <C>
                                                    1994         1993
                              
Revenue:
Insurance premiums and policy charges        $    1,886          1,557
Net investment income                            36,198            34,193
Net investment gains (losses)                      (727)         2,517
Other revenue                                       162           69

Total revenue                                       37,519         38,336
                              
Benefits and expenses:
Benefits, claims and interest credited
to policyholders                                  28,519         28,192
Amortization of deferred policy acquisition
costs                                               2,530           608
General insurance expenses                          1,361         2,104
Premium and other taxes, licenses and fees            216            81
Other expenses                                         60            60
                              
Total benefits and expenses                        32,686        31,045
                    
Operating earnings                                  4,833       7,291
Interest expense                                        -         301
                    
Earnings before income tax expense                  4,833         6,990
Income tax expense                                  1,628       2,497
                              
Net earnings                                     $    3,205       4,493
                              
Earnings per share of common stock:

Primary:

Net earnings                                     $      .31         .69
                              
Fully diluted:
     
Net earnings                                     $      .31         .65
                              
Average shares outstanding:

Primary                                              10,347          6,390

Fully diluted                                         10,354          6,913


See notes to consolidated financial statements.
</TABLE>
5
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(000's Omitted, except share and per share data)
(Unaudited)
<TABLE>
<CAPTION>
<S>                    <C>       <C>    <C>    <C>         <C>        <C>      <C>      <C>
                                                Unrealized     
                                                investment  
                       Preferred Common Paid-in   gains     Retained  Treasury
                         stock   stock  capital  (losses)   earnings   stock   LESOP    Total
Balance-January 1, 1993 $ 172   8,186   45,016    (809)     7,441     (6,855)   (3,688)   49,463 
Net earnings              -      -         -         -     17,978        -        -      17,978
Decrease in unrealized
 investment losses        -      -         -      1,873      -           -         -      1,873
Cash dividends to stock-
 holders ($1.50 per share
  on preferred stock)     -      -         -          -     (236)       -         -         (236)
Cash paid on reverse stock
 split                    -      -       (25)         -      -          -         -          (25)
Issuance of common stock:
   upon completion of
    stock offering upon   -   4,392   25,014          -      -        -         -         29,406
   exercise of options    -    290     1,704<F2>       -      -         -        -         1,994
   upon conversion of
    preferred stock     (172)   729     (557)         -      -        -         -            -
Cancellation of treasury
 stock                    -    (690)  (6,165)         -      -    6,855        -             -
Repurchase of warrants
 upon payment of debt     -       -     (375)         -      -        -        -           (375)
Allocation of LESOP shares-      -        -           -      -        -       267           267
Balance-December 31, 1993 -   12,907   64,612      1,064<F1> 25,183   -      (3,421)       100,345
Net earnings              -       -        -          -       9,266   -         -            9,266
Expenses related to 1993
 stock offering           -       -     (134)         -        -      -         -        (134)
Cumulative effect of
 adoption of SFAS 115 on
 January 1, 1994          -        -       -      19,613       -      -         -      19,613
     
Decrease in unrealized
 investment gains          -        -       -     (21,289)      -      -         -     (21,289)
Issuance of common stock upon
 exercise of options       -       12      58        -          -      -         -          70
Purchase of treasury stock -        -       -        -         -    (177)       -        (177)
Redemption of stockholders
 rights plan               -        -     (102)      -          -      -        -         (102)
Balance-September 30,
1994                     $ -   12,919   64,434      (612)    34,449   (177)   (3,421)     107,592
                                                  <F3> <F4>                 
<FN>
<F1> Net of deferred income taxes of $548.
<F2> Net of income tax benefit of $441.
<F3> Net of deferred income tax expense (benefit) of $(329).
<F4> Net of amortization of deferred policy acquisition cost of $387.
See notes to consolidated financial statements.
</TABLE>
6
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOW
Increase (Decrease) in Cash and Cash Equivalents
Nine months ended September 30, 1994 and 1993 (000's Omitted) (Unaudited)
[CAPTION]
<TABLE>
<S>                                                   <C>            <C>
                                                           1994         1993
                    
Operating Activities:
Net earnings                                              $   9,266        13,597
Adjustments to reconcile net earnings to net
cash provided by operating activities:
Interest credited to policyholders                         84,935          87,503
Depreciation                                                  337          402
Amortization of (discounts) premiums on debt
securities, net                                            (2,062)         (1,514)
Amortization of deferred policy acquisition costs           7,524          10,162
Net investment (gains) losses                               (328)         (15,263)
Accrued investment income                                   (533)        (1,186)
Deferred income taxes                                        (486)           1,452
Accrued expenses and other liabilities                       (832)             945
Other, net                                                   (654)        2,161
                    
Net cash provided by operating activities                   97,167          98,259
                    
Investing Activities:
Purchases of debt securities                              (511,406)      (455,408)
Proceeds from sale of debt securities                       284,710          319,367
Proceeds from maturation of debt securities                 105,579          105,164
Purchases of long-term investments                          (12,275)         (16,266)
Principal collected on long-term investments                 8,255            2,768
Policy loans originated                                     (1,031)        (1,167)
Principal collected on policy loans                            852          1,096
Short-term investments, net                                 1,287          1,026
Capitalization of deferred policy acquisition costs       (19,517)         (12,618)
Other, net                                                 (306)          (650)
                    
Net cash provided by (used in) investing
activities                                                (143,852)       (56,688)
                    
Financing Activities:
Premiums received                                          206,889          157,329
Surrender and death benefits paid                         (181,223)        (272,708)
Surrender and risk charges collected                         4,199            3,816
Amount due on securities settlements in process              2,811           (6,951)
Payments on notes payable                                     -              (6,002)
Cash dividends to stockholders                                -              (236)
Purchase of treasury stock                                   (177)             -
Redemption of stockholders rights plan                       (102)               -
Issuance of common stock                                      (64)         1,807
Other, net                                                   1,705         (2,216)
                    
Net cash provided by (used in) financing
activities                                                  34,038       (125,161)
                    
Increase (Decrease) in Cash and Cash Equivalents           (12,647)         (83,590)
Cash and Cash Equivalents:
Beginning of year                                           21,782           93,050
                    
End of period                                          $     9,135            9,460

Supplemental schedule of cash flow information:
Income tax payments                                    $      5,305           204
                    
Interest payments                                       $     -                772
                    
Net unrealized investment gains (losses) on
available-for-sale securities                          $    (554)                 -
Less: Associated amortization of deferred policy
acquisition costs                                          387               -
Deferred income tax expense (benefit)                     (329)                 -
                    
Net unrealized investment gains available for sale     $    (612)                 - 
                    
See notes to consolidated financial statements.
</TABLE>
7
<PAGE>
AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Summary of Significant Accounting Policies:
_______________________________________________

a. Principles of consolidation:

The consolidated financial statements include the accounts of AmVestors and its
wholly-owned subsidiaries American Investors Life Insurance Company, Inc.
(American), American Investors Sales Group, Inc. (American Sales), AmVestors
Investment Group, Inc. (AIG) and Omni-Tech Medical, Inc. (Omni-Tech),
(collectively the company). All significant intercompany accounts and
transactions have been eliminated.
b.  Accounting Principles and Practices:

The accompanying unaudited consolidated financial statements have been prepared
on the basis of generally accepted accounting principles as promulgated by the
American Institute of Certified Public Accountants. In the opinion of the
company, the consolidated financial statements contain all adjustments
(consisting of only normal recurring accruals) necessary to present fairly the
financial position as of September 30, 1994 and December 31, 1993 and the
statements of earnings and the statements of cash flows for the nine month
periods ended September 30, 1994 and 1993.
c.  Investments:

Debt securities held-to-maturity are carried at amortized cost, except that
those securities with an other than temporary impairment in value are carried
at estimated net realizable value. Debt securities available-for-sale are
carried at the estimated market value, with any unrealized gains or losses
recorded in stockholder's equity.
Investments are reviewed on each balance sheet date to determine if they are
impaired. In determining whether an investment is impaired, the company
considers whether the decline in market value at the balance sheet date is an
other than temporary decline; if so, then the investment's carrying value is
reduced to a new cost basis which represents estimated net realizable value.
The decline in value is reported as a realized loss, and a recovery from the
new cost basis is recognized as a realized gain only at sale.
The estimates of net realizable value are based on information
obtained from published financial information provided by issuers,
independent source such as broker dealers or the company's independent
investment advisor. Such amounts represent an estimate of the consideration
to be received in the future when the defaulted company's debt is settled
through the sale of their assets or the restructuring
of their debt. These estimates do not represent the discounted present value
of these future considerations.
An allowance for credit losses has been
recorded to reduce total investments by charging investment losses. The
recorded allowance reflects management's estimate of losses existing in the
company's invested assets, which may occur in the
future due to conditions unknown to management at this time.
Management periodically reviews the adequacy of the allowance for credit
losses. As credit losses are realized, they are charged against the allowance.
Investments in common stock and non-redeemable preferred stock are carried at
market, with any unrealized gains or losses recorded in stockholders' equity.
The cost of securities sold is determined on the identified certificate basis.
8
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
1. Summary of Significant Accounting Policies (continued):
___________________________________________________________

Other long-term investments include policy loans and mortgage loans on real
estate which are carried at cost less principal payments since date of
acquisition, and certain partnership investments which are carried at an
amount equal to the company's share of the partnerships' estimated market
value with any unrealized gains or losses recorded in net investment income.
d.  Fair value of financial instruments:

Estimated fair value amounts have been determined by the company using available
market information and appropriate valuation methodologies. Due to the fact
that considerable judgment is required to interpret market data to develop
the estimates of fair value, the estimates presented are not necessarily
indicative of the amounts that could be realized in a current market exchange.
The carrying values and estimated fair values of the company's financial
instruments as of September 30, 1994 were as follows:
<TABLE>
<CAPTION>
                                                  (000's Omitted)
                                              Carrying            Fair
                                                Value            Value

                    
     <S>                                    <C>                 <C>
     Assets
          Debt securities                    $   1,853,902       1,785,984
          Equity securities                         2,577           2,577
          Other long-term investments               42,677          42,746
          Short-term investments                      624              624
          Cash and cash equivalents                  9,135           9,135
          Amounts receivable on securities
           settlements in process                     600              600
          Accounts receivable and accrued    
           investment income                       27,970           27,970
     Liabilities:
          Future policy benefits - investment
           contracts                            1,891,256         1,774,110
          Other policy liabilities                  3,798             3,798
          Amounts due on securities
           settlement in process                     2,208            2,208
          Accrued expenses and other
           liabilities                              3,232             3,232
</TABLE>
Debt securities - Fair values are based on quoted market prices or dealer
quotes, if available. If a quoted market price is not available, fair value
is estimated using quoted market prices for similar securities.
Equity securities - Fair value equals the carrying value as these securities are
carried at quoted market value.
Other long-term investments - For certain homogeneous categories of mortgage
loans, fair value is estimated using quoted market prices for securities
backed by similar loans, adjusted for differences in loan characteristics.
Fair value of policy loans and other long-term investments is estimated to
approximate the assets' carrying value.
Short-term investments and cash and cash equivalents - The carrying amounts
reported in the balance sheet approximate the assets' fair value.
Amounts receivable on securities settlements in process - The carrying amount
reported in the balance sheet approximates the fair value of this asset.
Accounts receivable and accrued investment income - The carrying amounts
reported in the balance sheet for these assets approximates fair value.
9
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

1. Summary of Significant Accounting Policies (continued):
___________________________________________________________

Future policy benefits for investment contracts - The fair values for deferred
annuities were estimated to be the amount payable on demand at the reporting
date as those investment contracts have no defined maturity and are similar
to a deposit liability. The amount payable at the reporting date was
calculated as the account balance less any applicable surrender charges.
Other policy liabilities - The carrying amount reported in the balance sheet
approximates the fair value of these liabilities.
Amounts due on securities settlements in process - The carrying amount
reported in the balance sheet approximates the fair value of this liability.
Accrued expenses and other liabilities - The carrying amount reported in the
balance sheet approximates the fair value of these liabilities.
The use of different market assumptions and/or estimation methodologies could
have a material effect on the estimated fair value amounts.
e.  Deferred policy acquisition costs:
The costs of acquiring new business (primarily commissions and policy
expenses), which vary with and are directly related to the production of new
business, have been deferred. The deferred costs related to investment-type
deferred annuity contracts are amortized in relation to the incidence of
expected gross profits over the expected life of the
policies, but not more than 15 years. For single premium life insurance,
deferred acquisition costs are amortized over the life of the policies, but
not more than 20 years for policies issued before January l, 1987 and not
more than 30 years for policies issued after December 31, 1986, based on the
expected gross profits for the amortization
periods. The deferred costs related to traditional life contracts are amortized
over the premium paying period for the related policies using the same
actuarial assumptions as to interest,
mortality and withdrawals as are used to calculate the reserves for future
benefits.
Determination of expected gross profits includes managements' best estimate of
certain elements over the life of the contracts, including anticipated excess
investment income, surrender charge revenues and mortality charge revenues
(single premium life insurance). Estimates of expected gross profits used as
a basis for amortization are evaluated regularly by management, and the total
amortization recorded to date is adjusted by a charge or credit to the
statement of operations if actual experience indicates that the estimates
should be revised.
Net investment gains realized in the first nine months of 1994 and 1993 resulted
in the company experiencing investment margins greater than those estimated.
As a result, $78,480 and $4,192,438 of the unamortized balance of deferred
policy acquisition costs were expensed in the nine months ended September 30,
1994 and 1993, respectively. The amount charged off is based on actual gross
profits earned to date in relation to total gross profits expected to be
earned over the related contracts.
Estimates of the expected gross profits to be realized in future years include
the anticipated yield on investments. Deferred policy acquisition costs will
be adjusted in the future based on actual investment income earned.
f.  Future policy benefits:
Liabilities for future policy benefits under life insurance policies, other than
single premium life insurance, have been computed by the net level premium
method based upon estimated future policy benefits (excluding participating
dividends), investment yield, mortality and withdrawals giving recognition
to risk of adverse deviation. Interest rates range from 4% to 9% depending
on the year of issue, with mortality and withdrawal assumptions based on
company and industry experience prevailing at the time of issue.
10
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

1. Summary of Significant Accounting Policies (continued):
___________________________________________________________

For single premium life insurance and single premium annuities, the future
policy benefits are equal to the accumulation of the single premiums at the
credited rate of interest and for single premium whole life, less any
mortality charges.
g.  Participating policies:

The company issued participating policies in past years on which dividends are
paid to policyholders as determined annually by the Board of Directors. The
amount of dividends declared but undistributed is included in other
liabilities. Policy benefit reserves do not include a provision for estimated
future participating dividends.

h.  Depreciation:

The home office buildings are depreciated on the straight-line basis over
estimated lives of 40 years. Other depreciation is provided on the straight-
line basis over useful lives ranging from 5 to 8 years.
i.  Income taxes:

The company and its subsidiaries prepare and file their income tax returns on a
consolidated basis.
The company provides for the recognition of deferred tax assets and
liabilities for the expected future tax consequences of events that have been
reported in the financial statements on the liability method.
j.  Earnings per share:

Primary earnings per share of common stock are computed by dividing net earnings
reduced by preferred dividend requirements by the sum of the weighted average
number of shares outstanding during the period plus dilutive common stock
equivalents applicable to stock options and warrants, calculated using the
treasury stock method. Fully diluted earnings per share assumes the
conversion of the convertible preferred stock outstanding during 1993.
k.  Consolidated statements of cash flows:

For purposes of reporting cash flows, cash and cash equivalents includes cash
and money market accounts.
l.  New accounting standards:

Effective January 1, 1994, the company adopted the provisions of SFAS No. 115,
"Accounting for Certain Investments in Debt and Equity Securities." This
Statement addresses the accounting and reporting for certain investments in
debt and equity securities by requiring such investments to be classified in
held-to-maturity, available-for-sale, or trading categories.
The cumulative effect of the adoption of this Statement was an increase in
stockholder's equity of $19,612,653, representing the aggregate excess fair
value over cost for those securities included in the available-for-sale
category, net of associated amortization of deferred policy acquisition costs
and deferred income tax expense. Net earnings for the period ended September 30,
1994 were not affected by the adoption of this Statement.
m.  Reclassifications:

Certain reclassifications have been made to conform the September 30, 1993 and
December 31, 1993 consolidated financial statements to the September 30,
1994 presentation.
11
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
2. Investments:
__________________

A summary of investment income is as follows:
<TABLE>
<CAPTION>
                                    (000's Omitted)
                                    For the Period
                                  Ended September 30,
          
                                  <C>            <C>                                  
                                  1994           1993
                         
Debt securities                $    105,999   102,232 
Equity securities                        38        65 
Other long-term investments            (261)    1,232 
Short-term investments                  642       826 
Other                                   330       171 
                                    106,748     104,526
Less investment expenses              1,387    1,508 
                         
Net investment income          $    105,361  103,018 
                              
Net investment gains (losses):
     Debt securities           $       (252)  15,467
     Equity securities                  580     (204)
                              
Net investment gains (losses)  $        328   15,263   
</TABLE>
                              
The maturity of the company's debt and equity securities portfolio as of
September 30, 1994 was as follows:
<TABLE>
<CAPTION>
                                                         (000's Omitted)
                                                     As of September 30, 1994
          
                                        Held-to-maturity         Available-for-sale
                                                  Estimated        Estimated                                                        
                                        Book       Market     Book   Market
                                        Value       Value    Value    Value
<S>                                   <C>         <C>        <C>      <C>                                        
Debt securities:
 Bonds:
 One year or less.............        $   1,324     1,336    25,118    23,031
 Two years through five years.          159,732   157,383   211,485   213,838
 Six years through ten years..          921,016   870,299   230,085   230,548
 Eleven years and after.......          171,466   156,602   134,352   132,804
                                        
                                      1,253,538 1,185,620   601,040   600,221
Preferred stock with mandatory
  redemption requirements.....              -          -        151       143
Equity securities.............              -          -      2,304     2,577
                                        
                                   $  1,253,538 1,185,620   603,495   602,941
</TABLE>                                        
These tables include mortgage-backed securities based on the estimated future
cash flows of the underlying mortgages.
12
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
_____________________________

The book value, estimated market value and unrealized market gains and losses of
debt and equity securities as of September 30, 1994, and December 31, 1993
were as follows:
<TABLE>
<CAPTION>
                                                   (000's Omitted)
                                                                 Estimated
                                Book     Unrealized   Unrealized  Market
                                Value      Gains        Losses     Value
<S>                            <C>       <C>           <C>       <C>                                        
     September 30, 1994
     __________________
Bonds held-to-maturity:
     Corporate debt obligations
          Investment grade    $    808,044   3,776       52,478  759,342
          High-yield               136,052     416        6,644  129,824
                                        
                                   944,096   4,192       59,122  889,166
     U.S. Treasury obligations       3,627       1          268    3,360
     Mortgage-backed securities    305,815     114       12,835  293,094
                                        
     Bonds held-to-maturity      1,253,538   4,307       72,225  1,185,620
                                        
Bonds available-for-sale:
     Corporate debt obligation
          Investment grade         219,673   3,236        1,170  221,739
          High-yield                 3,212       -          162    3,050
                                        
                                   222,885    3,236       1,332  224,789
     U.S. Treasury obligations           -        -          -         -
     Mortgage-backed securities    378,155    3,019        5,742 375,432
                                        
     Bonds available-for-sale      601,040    6,255        7,074 600,221
                                        
     Total bonds                 1,854,578     10,562     79,29 1,785,841
Preferred stock with mandatory
 redemption requirements
available-for-sale                     151       -            8     143
Equity securities
 available-for-sale                  2,304     502          229   2,577
                                        
                           $     1,857,033  11,064       79,536 1,788,561
                                        
      December 31, 1993
     __________________
Bonds held-to-maturity:
     Corporate debt obligations
          Investment grade  $      776,905  32,703        3,480   806,128
          High-yield                 84,063   2,799          559   86,303
                                        
                                    860,968   35,502        4,039 892,431
     U.S. Treasury obligations        3,631      14            5   3,640
     Mortgage-backed securities     201,984   6,905           46 208,843
                                        
     Bonds held-to-maturity       1,066,583   42,421       4,090 1,104,914
 Bonds available-for-sale:
     Corporate debt obligations
          Investment grade          198,636  19,943            -   218,579
          High-yield                    -        -             -        -
                                    198,636  19,943           -     218,579
     U.S. Treasury obligations        9,954     12            -       9,966
     Mortgage-backed securities     454,106  23,087           -      477,193
                                        
     Bonds available-for-sale       662,696  43,042            -     705,738
                                        
     Total bonds                  1,729,279   85,463        4,090    1,810,652
Preferred stock with mandatory 
     redemption requirements            184        -            7       177
Equity securities                     3,630      795          513      3,912
                                        
                              $   1,733,093   86,258        4,610     1,814,741
</TABLE>
13                                      
<PAGE>                                        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
____________________________

The preceding table includes the book value and estimated market value of debt
securities which the company has determined to be impaired (other than
temporary decline in value) as follows:
<TABLE>
<CAPTION>
                                                      Accumulated    Estimated
                                            Original     Write        Book      Market
                                              Cost       downs        Value     Value
<S>                                        <C>         <C>             <C>       <C>                                             
September 30, 1994........................  $   7,545   7,545            -       -
 December 31, 1993........................  $   7,611   7,582          29        76
</TABLE>
The company defines high-yield securities as those corporate debt obligations
rated below investment grade by Standard & Poor's and Moody's or, if unrated,
those that meet the objective criteria developed by the company's independent
investment advisory firm. Management believes that the return on high-yield
securities adequately compensates the company for additional credit and
liquidity risks that characterize such investments. In some cases, the ultimate
collection of principal and timely receipt of interest is
dependent upon the issuer attaining improved operating results, selling assets
or obtaining financing.

The book value, estimated market value and unrealized market gains and losses by
type of mortgage-backed security as of September 30, 1994, and December 31,
1993 were as follows:
<TABLE>
<CAPTION>
                                                       (000's Omitted)
                                                                           Estimated
                                            Book   Unrealized  Unrealized   Market
            September 30, 1994             Value     Gains       Losses     Value
            __________________                                        
<S>                                       <C>          <C>      <C>       <C>
Government agency mortgage-backed securities:
     Planned amortization classes         $  75,540    314       3,739     72,115
     Targeted amortization classes and
      accretion directed classes             7,708       -         139      7,569
     Sequential classes                         10       -           -        10
     Pass-throughs                              45       3           -        48
                                        
          Total government agency
          mortgage-backed securities        83,303     317       3,878     79,742
                                        
Government sponsored enterprise
 mortgage-backed securities:
     Planned amortization classes          418,372   1,506       8,538     411,340
     Sequential classes                     19,783       9         408      19,384
     Pass-throughs                             308       2           -         310
                                        
Total government sponsored enterprise
mortgage-backed securities                 438,463   1,517       8,946     431,034
                                        
Other mortgage-backed securities:
     Planned amortization classes           23,467      50         210      23,307
     Sequential classes                    128,162   1,248       3,436     125,974
     Pass-throughs                              13       1           -          14
     Subordinated classes                    10,562      -       2,107       8,455
                                        
     Total other mortgage-backed securities 162,204  1,299       5,753     157,750
                                        
Total mortgage-backed securities        $   683,970  3,133      18,577   668,526
</TABLE>
14                                      
<PAGE>                                        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
___________________________
<TABLE>
<CAPTION>
                                                        (000's Omitted)
                                                                               Estimated
                                            Book      Unrealized     Unrealized  Market
             December 31, 1993             Value         Gains         Losses    Value
             _________________                                        
<S>                                        <C>           <C>            <C>    <C> 
Government agency mortgage-backed securities:
Planned amortization classes               $  104,528      5,064          -       109,592
Targeted amortization classes and
accretion directed classes                     7,646          436         -    8,082
Sequential classes                            37,220        1,171        -     38,391  
Pass-throughs                                     60            6        -         66
                                        
Total government agency
 mortgage-backed securities                  149,454        6,677        -     156,131
                                        
Government sponsored enterprise 
 mortgage-backed securities:
Planned amortization classes                340,328       17,588         -     357,916
Sequential classes                            5,612           58         -    5,670
Pass-throughs                                   428           30         -      458
                                        
Total government sponsored enterprise
 mortgage-backed securities                 346,368       17,676         -    364,044
                                        
Other mortgage-backed securities:
Planned amortization classes                 47,887          983        31    48,839
Sequential classes                          101,852        4,306        15    106,143
Pass-throughs                                    19            1        -       20
Subordinated classes                         10,510          349        -     10,859
                                        
Total other mortgage-backed securities      160,268        5,639       46    165,861
                                        
Total mortgage-backed securities         $  656,090       29,992       46    686,036
</TABLE>
                                                                        
Certain mortgage-backed securities are subject to significant prepayment risk.
This is due to the fact that in periods of declining interest rates,
mortgages may be repaid more rapidly than scheduled, as individuals refinance
higher rate mortgages to take advantage of the lower current rates. As a
result, holders of mortgage-backed securities may receive large prepayments
on their investments which they are unable to reinvest at an interest
rate comparable to the rate on the prepaying mortgages. Mortgage-backed
pass-through securities and sequential classes, which comprised 21.7% and
22.1% of the book value of the company's mortgage-backed securities as of
September 30, 1994 and December 31, 1993, respectively, are sensitive to this
prepayment risk.
A portion of the company's mortgage-backed securities portfolio consists of
planned amortization class ("PAC"), targeted amortization class ("TAC") and
accretion directed class ("AD") instruments. These securities are designed to
amortize in a more predictable manner by shifting the primary risk
of prepayment to investors in other tranches (support classes) of the
mortgage-backed security. PAC, TAC and AD securities comprised 76.8% and
76.3% of the book value of the company's mortgage-backed securities as of
September 30, 1994 and December 31, 1993. The company does not invest in
support class securities or principal-only ("PO") and interest-only ("IO")
strips.
15
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
2. Investments (continued):
___________________________

As of September 30, 1994, 76.3% of the company's mortgage-backed securities were
issued by either government agencies or government sponsored enterprises,
compared to 75.6% as of December 31, 1993. The credit risk associated with
these securities is generally less than other mortgage-backed securities.
With the exception of one issue, with a book value of $13,114 as
of September 30, 1994, all of the company's investments in other mortgage-
backed securities are rated A or better by Standard & Poor's or Moody's.
The amounts shown as "market" are primarily based on quotations obtained from
independent sources such as broker dealers who make markets in similar
securities. Unless representative trades of securities actually occur
at the balance sheet date, these quotes are generally
estimates of market value based on an evaluation of appropriate factors such
as institution-size trading in similar securities, yield, credit quality,
coupon rate, maturity, type of issue and other market data. The estimated
market value of high-yield securities and the
secondary market for high-yield securities have been and are likely to continue
to be volatile because these securities are affected by various economic
factors in addition to interest rate levels. Losses are recognized in the
period they occur based upon specific review of the securities portfolio and
other factors.
The consideration received on sales of debt and equity securities, book value
and realized gains and losses on those sales were as follows:
<TABLE>
<CAPTION>
     
                                                  (000's Omitted)
                                               For the Period Ended
                                                   September 30,
                                            1994                 1993
     <S>                             <C>                      <C>               
     Consideration received            $    400,561           344,543
     Book value                             400,233           329,045
                    
          Net investment gains (losses) $       328            15,498
                    
                    
     Investment gains                  $      3,388            15,751
     Investment losses                       (3,060)            (253)
                    
          Net investment gains (losses) $       328           15,498
</TABLE>            

The above table includes bonds of one issuer which the company had classified as
held-to-maturity. These bonds had a book value of $8,507,732 and the sale
resulted in a realized loss of $205,526. The decision to sell these bonds was
based upon a significant deterioration in the issuer's credit worthiness.
Net unrealized gains (losses) on debt securities held-to-maturity, debt
securities available-for-sale, equity securities available-for-sale and other
long-term investments changed as follows:
<TABLE>
<CAPTION>
                                                   (000's) Omitted
                                             Net Unrealized Gains (Losses)
          
                                     Debt        Debt         Equity    
                                  Securities   Securities    Securities      Other
                                   Held-to-    Available-    Available-    Long Term
                                   Maturity     for-Sale      for-Sale    Investments
                                        
<S>                              <C>           <C>           <C>            <C>
Balance as of January 1, 1992    37,420         4,115          (809)              -
1993 Net Change                     911           38,920       1,091          1,330
                                        
Balance as of December 31, 1993  38,331           43,035         282          1,330
1994 Net Change                 (106,249)         (43,862)         (9)       (1,330)
                                         
Balance as of September 30, 1994 $(67,918)           (827)        273              -
</TABLE>
16                                      
<PAGE>                                        
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
___________________________

At September 30, 1994 and December 31, 1993, investments with statutory carrying
values of $1,866,857,134 and $1,736,404,701, respectively, were on deposit
with insurance departments to meet regulatory requirements.
3. Related Party Transactions:
______________________________

On January 22, 1991, the company made a $504,000, 30 year, first mortgage
loan on the personal residence of a Director. At the time the loan was made,
it represented a loan to value of 80%. This loan originally provided for
interest at the rate equal to the cost of funds of the Eleventh District of
the Federal Reserve, plus two percent and had a final payment due February 1,
2021. On December 10, 1992 the terms of the loan were renegotiated to provide
for interest to be at a rate of 7.5% and a final payment due January 10,
2008. The outstanding principal balance on this loan was
$17,448 and $205,059 as of September 30, 1994 and December 31, 1993,
respectively.
4. Other Assets:
________________

Other assets consist of the following:
<TABLE>
<CAPTION>
                                                      (000's Omitted)
                                                  September 30,       December 31,
                                                     1994                1993
<S>                                                <C>                <C>
Property and equipment at cost:
     Home office building (including land of $352) $  2,121             2,113
     Furniture and equipment                          3,424             3,328
     Automobiles                                        114               100
                         
                                                      5,659             5,541
     Less accumulated depreciation                    3,217             3,174
                    
                                                      2,442             2,367
     Other                                            1,291               630
                    
                                                 $    3,733             2,997
</TABLE>
5. Reinsurance:
_______________

The company reinsures portions of the insurance risk it writes. The maximum
amount of risk retained by the company on any one life is $150,000.
A summary of reinsurance data follows (000's Omitted):
<TABLE>
<CAPTION>
For the                                            Ceded to       Assumed             
Period                                  Gross       other        from other        Net            Descriptions      
Ended           Descriptions           amount     companies      companies       amount            
___________ _________________________ __________ _____________ ______________ ____________
<S>          <C>                      <C>         <C>          <C>            <C>
September    Life insurance in force..$ 336,808   264,858                -      71,950
30, 1994     Insurance premiums and
             policy charges ...       $   5,558       727                -       4,831

September    Life insurance in force. $ 360,429   285,601                -      74,828
30, 1993     Insurance premiums and
             policy charges ...       $   5,941       859                -       5,082

September    Future policy benefits.. $2,121,645  149,293                -      1,972,352
30, 1994

December     Future policy benefits.. $2,005,339  150,500        -    1,854,839
31, 1993
</TABLE>
17
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
5. Reinsurance (continued):
___________________________
The company had amounts receivable under reinsurance agreements of $150,042,191
and $151,392,088 as of September 30, 1994, and December 31, 1993,
respectively. Of the amounts, $148,286,573 and $149,468,739 were associated
with a single reinsurer. In 1989, the company entered into a coinsurance
agreement which ceded 90% of the risk on the company's block of single
premium whole life policies written prior to 1989 to Employers
Reassurance Corporation (ERC). The agreement provides that ERC assumes
90% of all risks associated with each policy in the block. The following table
identifies the components of the amounts receivable from ERC:
<TABLE>
<CAPTION>
                                                   (000's Omitted)
          
                                             September 30,   December 31,
                                                 1994           1993
     <S>                                     <C>             <C>
     Reserve for future policy benefits     $    147,625        148,712
     Reimbursement for benefit payments and
      administrative allowance                       662            757
                                            $    148,287        149,469
</TABLE>
6. Retirement Plans:
____________________
The company sponsors an Employee Stock Ownership Plan (ESOP) for all full-time
employees with one year of service. Qualifying participants may contribute an
amount not to exceed ten percent of covered compensation. The company made no
contributions to this plan during either the nine months ended September 30,
1994 or 1993.
The company sponsors a Leveraged Employee Stock Ownership Plan (LESOP) for all
full-time employees with one year of service.
The LESOP has acquired shares of the company aggregating 370,244 through the
proceeds of a note payable to American. The note bears interest at 7.0% and
is payable in annual installments through December 30, 2002. The note had
unpaid principal balance of $3,639,922 as of September 30, 1994.
Each year, the company will make contributions to the LESOP which are to be
used to make loan interest and principal payments. On December 31 of each
year, a portion of the common stock will be allocated to participating
employees. Of the 368,178 shares of the company's common stock now
owned by the LESOP, 75,357 shares have been allocated to the participating
employees with the remaining 292,821 shares being held by American as
collateral for the loan.
The unallocated portion of the company's common stock owned by the LESOP has
been recorded as a separate reduction of stockholders' equity. Accrued
contributions to the LESOP were $419,010, and $454,424, for the nine months
ended September 30, 1994, and 1993, respectively.
During 1992, the company's Board of Directors approved retirement plans for
its members and members of the Board of Directors of certain of its
subsidiaries. The plans provide that retired Directors shall serve as
Advisory Members to the Board at a fee of $750 per meeting attended and a
monthly lifetime benefit in the amount of $750 be paid to each qualified
Director upon retirement. In addition, the company has agreed to continue any
life insurance policies being provided as of the date of retirement.
To qualify for this benefit, a Director must have reached the age of 60 and
meet years of service requirements thereafter. The plans also call for a
mandatory retirement on the date the Director's term expires following age 70.
As of September 30, 1994, five of the company's directors qualified for
benefits under the plan. A liability in the amount of $550,762, representing
the present value of future benefits, has been established. Earnings for the
nine months ended September 30, 1994 reflect a benefit of $10,662
relating to the plans, while 1993 nine months reflect an expense of $15,313.
18
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
6. Retirement Plans (continued):
________________________________

Effective January 1, 1993, the company adopted an Age-Weighted Money Purchase
Plan for all full-time employees with one year of service. The full cost of
this plan will be paid by the company with qualifying participants receiving
contributions based upon their age at plan implementation and current salary.
Contributions to the Age-Weighted Money Purchase Plan for the nine months
ended September 30, 1994 and 1993 were $146,277 and -0- respectively.
7. Stockholders' Equity:
________________________
Dividends by American to AmVestors are limited by laws applicable to
insurance companies. Under Kansas law, American may pay a dividend, without
prior consent of the Kansas Commissioner of Insurance, in an amount equal to
the greater of 10% of statutory capital and surplus at the end of the
preceding year or all of the statutory net gain from operations of the
preceding year, provided that such dividend does not exceed its
unassigned surplus (surplus profits) at the end of the preceding year. As of
December 31, 1993, surplus profits of American were $12,621,521 and 10% of
statutory capital and surplus was $8,714,605. Statutory net income (loss) for
the year 1993 was ($1,469,786). American is also required to maintain, on a
statutory basis, paid-in capital stock and surplus (capital in
excess of par value and unassigned surplus) of $100,000 each. As
of September 30, 1994 and December 31, 1993 American's statutory capital and
surplus was $90,999,944 and $87,146,052 respectively.
On March 17, 1989, the Board of Directors of the company adopted the 1989
Nonqualified Stock Option Plan (the "1989 Nonqualified Plan") and
simultaneously approved the termination of the 1986 Incentive Stock Option
Plan and the 1986 Nonqualified Stock Option Plan. All of the options
outstanding under those Plans were cancelled and replaced with options
under the 1989 Nonqualified Plan. The options granted under the 1989
Nonqualified Plan will cover the same number of shares and have the same
exercise price as the cancelled options, and none of such options may be
exercised beyond ten years from the original date of grant of the cancelled
option. A total of 827,037 options to acquire common stock are outstanding
under the 1989 Nonqualified Plan.
The 1989 Nonqualified Plan is administered by the Board of Directors and
officers of the company and its subsidiaries. The terms of the options,
including the number of shares, and the exercise price are subject to the
sole discretion of the Board of Directors.
Changes during the periods were as follows:
<TABLE>
<CAPTION>
                                              For the Period Ended 
                                          September 30,         December 31,
                                              1994                  1993
<S>                                        <C>               <C>                    
Options outstanding, beginning of period     816,107             757,340
Options granted                               50,000             413,000
Options exercised                            (10,000)           (227,561)
Options expired                              (19,070)           (126,659)
Options cancelled                            (10,000)                (13)
Options outstanding, end of period           827,037             816,107
Outstanding options exercisable at
 end of period                               460,037             403,107
Shares reserved for future grants
 at end of period                            177,247             145,677
Option prices per share:
Exercised, during the period             $      7.03         $4.84-$9.60
Outstanding, end of period             $4.84-$12.66         $4.84-$13.75
</TABLE>
19
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

7. Stockholders' Equity (continued):
_____________________________________

On March 17, 1989, the Board of Directors also adopted the 1989 Stock
Appreciation Rights Plan (the SAR Plan) and the 1989 Restricted Stock Plan
(the Restricted Stock Plan). The SAR Plan authorized the Board of Directors
to grant stock appreciation rights to employees, officers and directors in
such amounts and with such exercise prices as it shall determine. No stock
appreciation rights granted under the SAR Plan may be exercised
more than five years from its date of grant. The SAR Plan authorized a
maximum of 125,000 shares to be issued pursuant to stock appreciation rights
granted thereunder. During 1991, stock appreciation rights under the SAR Plan
were granted as follows: 30,000 rights with a base price of $6.875, the
closing stock price on December 31, 1991, exercisable on December 31, 1992;
30,000 rights with a base of $10.9375, the closing stock price on December
31, 1992, exercisable on December 31, 1993; and 30,000
rights with a base price of $11.00, the closing stock price on December 31,
1993, exercisable on December 31, 1994.
<TABLE>
<CAPTION>       
                                                     For the Period Ended
                                                 September       December
                                                   1994            1993           
     <S>                                         <C>             <C>
     Rights outstanding, beginning of period      30,000          60,000
     Rights granted                                  -                -
     Rights exercised                                 -          (30,000)
     Rights expired                                   -                -
     Rights cancelled                                 -                -
     Rights outstanding, end of period            30,000          30,000
     Reserved for future grants                    5,000           5,000
</TABLE>                    
The company recorded no compensation expense relating to stock appreciation
rights for the nine months ended September 30, 1994 and 1993.
The Restricted Stock Plan authorizes the Board of Directors to make
restricted stock awards to employees, officers and directors in such amounts
as it shall determine. The stock issued pursuant to such awards is subject to
restrictions on transferability for a period of five years. Such stock is
subject to a five-year vesting schedule, and the company is required to
repurchase all vested stock from a grantee if such grantee's
employment with the company is terminated prior to the lapse of the transfer
restrictions.
The Restricted Stock Plan authorizes a maximum 125,000 shares to be issued
thereunder. No restricted stock awards have been granted pursuant to the
Restricted Stock Plan.
In conjunction with its bank borrowing, the company issued ten-year warrants to
purchase a total of 170,002 shares of its common stock as summarized in the
following table:
<TABLE>
<CAPTION>
     Warrant                   Issue          Number       Exercise   Expiration
     Holder                     Date        of Shares       Price        Date
<S>                           <C>          <C>           <C>          <C>                                                           
     Morgan Guaranty Trust     12/8/88        75,000      $ 3.9688     12/9/98
     Company of New York
                               4/30/92        95,002        6.3855      5/1/02
                                             170,002
</TABLE>
20
<PAGE>          
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

9. Stockholders' Rights Plan:
______________________________

At a meeting of the company's Board of Directors held August 4, 1988, a
resolution was passed adopting a Stockholders' Rights Plan. The Rights Plan
provides that one junior preferred stock purchase right will be distributed
as a dividend on each outstanding share of common stock of the company held
on and after August 5, 1988.
Each right entitles holders of the company's common stock to purchase one one-
hundredth share of a new series of junior participating preferred stock of
the company at an exercise price of $9.216. Each such fractional share of
preferred stock is equivalent in voting power to one share of the company's
common stock and would be paid dividends equal to the dividend paid on each
share of common stock. The rights will be exercisable
only if a person or group acquires beneficial ownership of 20% or more of the
company's common shares, or announces a tender or exchange offer upon
consummation of which, such person or group would beneficially own 20% or
more of the common shares, or if a person or group acquired beneficial
ownership of 10% or more of the common shares and such person
or group is judged to be an "Adverse Person" by the company.
If any person or group becomes the beneficial owner of 20% or more of the
company's common shares, effects certain business combinations, or engages in
certain "self-dealing" transactions, each right, not owned by the person or
group, entitles its holder to purchase the previously described fractional
shares of the company's junior participating preferred stock,
at the right's then-current exercise price (or in certain circumstances
as determined by the company, a combination of cash, property, common shares
or other securities), having a value of twice the right's exercise price of
$9.216. For purposes of determining the value of the junior preferred stock,
each one one-hundredth of a share shall be considered to be
equivalent in value to one share of the company's common stock. In addition, if
the company is involved in a merger or business combination transaction with
another person in which the company is not the surviving company, each
right that has not previously been exercised will entitle its holder to
purchase, at the right's then-current exercise price, common shares of such
other person having a value of twice the right's exercise price.
The company generally will be entitled to redeem the rights at 1 cent per
right at any time until the 20th business day following the announcement that a
20% ownership position has been acquired.
On June 30, 1994, the company's Board of Directors voted to repeal the
Stockholders' Rights Plan and set the close of business on July 22, 1994 as
the record date for the payment of the one cent per share
redemption price. Stockholders of record were paid on August 8, 1994,
in full redemption of the rights under the plan. The total amount to redeem
the Rights was $101,432.

10. Other Revenue:
__________________
Effective December 1, 1989, the company entered into a coinsurance agreement
with Employers Reassurance Corporation (ERC) which reinsured 90% of the risk
on the company's block of SPWL policies written prior to 1989. The agreement
provides that ERC assumes 90% of all risks associated with each policy in the
block. These policies continue to be administered by
American. In return, American receives an administrative allowance of
$31.50 per policy per year. The total allowance received during the nine months
ended September 30, 1994 and 1993 was $98,148 and $103,317, respectively.
21
<PAGE>
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
11. Income Taxes:
_________________

The provision for income taxes charged to operations was as follows:
<TABLE>
<CAPTION>
                                               (000's Omitted)
                                                For the Period
                                              Ended September 30,
          
                                              1994         1993
<S>                                     <C>                <C>                              
Current income tax expense              $    5,236          5,168
Deferred income tax expense (benefit)         (486)         1,231
                              
     Total income tax expense           $    4,750          6,399
</TABLE>                              
12. Contingencies:
_____________________

The company's insurance subsidiary is subject to state guaranty association
assessments in all states in which it is admitted. Generally these
associations guarantee specified amounts payable to residents of the state
under policies issued by insolvent insurers. Most
state laws permit assessments or some portion thereof to be credited against
future premium taxes. Guaranty fund assessments reduced 1993 and 1992 income
before taxes by approximately $1,594,000, and $1,834,000, respectively. The
company expects that further charges to income may be required in the future
and will record such amounts when they become known.
22
<PAGE>
Item 2. Management's Discussion and Analysis of Financial Condition and
Results of Operations
________________________________________________________________________________
General
The company specializes in the sale of SPDA products as a retirement savings
vehicle for individuals. During each of the past three years, sales of SPDAs
have accounted for at least 92% of the company's premiums received, while
sales of SPIAs and FPDAs have accounted for virtually all remaining premiums
received.
The company's operating earnings are derived primarily from its investment
results, including realized gains (losses), less interest credited to annuity
contracts and expenses. Under GAAP, premiums received on SPDAs, SPIAs without
life contingencies and FPDAs are not recognized as revenue at the time of
sale. Similarly, policy acquisition costs (principally commissions) related
to such sales are not recognized as expenses but are capitalized as
deferred acquisition costs, or "DAC". As a result of this deferral
of costs and the lack of revenue recognition for premiums received, no profit
or loss is realized on these contracts at the time of sale. Premiums received
on SPDAs, SPIAs without life contingencies and FPDAs are reflected on the
company's balance sheet by an increase in assets equal to the premiums
received and by a corresponding increase in future policy liabilities.
The company's earnings depend, in significant part, upon the persistency of
its annuities. Over the life of the annuity, net investment income, net
investment gains (losses) and policy charges are realized as revenue, and DAC
is amortized as an expense. The timing of DAC amortization is
based on the projected realization of profits including realized
gains (losses) for each type of annuity contract and is periodically adjusted
for actual experience. If a policy is terminated prior to its expected
maturity, any remaining related DAC is expensed in the current period. Most
of American's annuity policies in force have surrender charges which
are designed to discourage and mitigate the effect of premature withdrawals. As
a result, the impact on earnings from surrenders will depend
upon the extent to which available surrender charges offset the associated
amortization of DAC. For the years ended 1993, 1992 and 1991, the company's
weighted average expected surrender levels were 13.0%, 9.9% and 5.7%,
compared to the weighted average actual surrenders of 14.7%, 9.6%
and 10.2%. The negative impact on earnings of any difference between the
actual surrender levels and expected surrender levels has been more than offset
by the realization of gains on the sale of securities and the change in
future expected gross profits as the result of the company's reduction in
credited rates.
Recent periods of low interest rates have reduced the company's investment
yields. As a result of the lower investment yields, the company elected to
reduce credited interest rates on certain of its annuity products. Certain
annuities issued by the company include a "bailout" feature. This
feature generally allows policyowners to withdraw their entire
account balance without surrender charge for a period of 45 to 60 days
following the initial determination of a renewal crediting rate below a
predetermined level. If a policyowner elects not to withdraw funds during
this period, surrender charges are reinstated. On policies including a
"bailout" feature, the company announces its renewal
crediting rates on January 14 of each year. In January 1994, 1993 and 1992,
the company deemed it advisable, due to the general decline in interest rates
and the yield on its investment portfolio, to reduce credited interest rates
on certain annuity contracts below the "bailout" level. The aggregate account
values of annuity contracts on which the crediting rate was
reduced below the "bailout" level totalled $109.8 million, $326.2 million,
and $160.4 million during 1994, 1993 and 1992, respectively. As a result,
$18.3 million, or 17%, $139.6 million, or 43%, and $34.6 million, or 22%, of
such policies were surrendered during 1994, 1993, and 1992, respectively. The
company was able to offset the negative impact of "bailout"
surrenders on its earnings through the realization of gains on the sale of
its securities. Excluding surrenders from "bailout" products, American's
annuity withdrawal rates were 7% in both 1993 and 1992. Although, as of
September 30, 1994, approximately $176.5 million, or 10%
of annuity account values contained a "bailout" provision, the current credited
rates on these policies are above the "bailout" rate. The "bailout" rate on
$92.1 million of this amount is 5% or less. If the company reduces credited
rate below the "bailout" rates on policies
23
<PAGE>
containing "bailout" provisions in the future, it intends to pay any
resulting surrenders from cash provided by operations and premiums received.
In the event such sources are not sufficient to pay surrenders,
the company would have to sell securities at the then current
market prices. American expects that withdrawals on its annuity contracts
will increase as such contracts approach maturity. There is no certainty as
to the company's ability to realize investment gains in the future to offset
the adverse impact on earnings, should future "bailout" surrenders occur.
Premiums received by the company on the sale of its annuity products have
declined and surrenders have increased in recent years. In the years ended
December 31, 1993, 1992 and 1991, premiums received amounted to $222.2
million, $168.7 million and $219.2 million, respectively. Management believes
the decline in premiums received during 1992 was due primarily to the
rating downgrade of American by A.M. Best in July 1991, from "A"
(Excellent) to "A-" (Excellent) and, to a lesser extent, to reductions in
credited rates, agent and policyholder concerns about the company's non-
investment grade bond holdings and the highly publicized insolvencies of
other life insurance companies. Management also believes that a general
decline in interest rates and a corresponding reduction in credited rates
offered on annuity products may have reduced the relative
attractiveness of annuities as compared with alternative investment vehicles.
Management believes that A.M. Best ratings may have affected the credited
rates and commissions the company has had to credit or pay to retain or
attract business relative to the credited rates and commissions
credited or paid by carriers enjoying A+ (Superior) and A++ (Superior)
ratings. The company has not materially altered the levels of commissions
paid or interest rates credited in response to its A.M. Best ratings
downgrade from A (Excellent) to A- (Excellent). In response to these events,
the company continued to reduce its holdings of non-investment grade
securities to less than 8% as of September 30, 1994. In addition
the company has expanded its internal investment management capabilities
through the addition of new personnel. The company reduced its outstanding
indebtedness from $31.2 million at the end of 1988 to $0 million as of
December 31, 1993. Recently, the company has augmented its capabilities for
agent recruitment through American Sales and the establishment
of relationships with additional National Marketing Organizations.
As a result of these actions, management believes that the company is now
better positioned to take advantage of any opportunities for the sale of its
products in the savings and retirement market.
24
<PAGE>
Margin Analysis
The company's earnings are impacted by realized investment gains and losses and
by the associated amortization of DAC. The actual timing and pattern of such
amortization is determined by the actual profitability to date (which
includes realized investment gains and losses) and the expected future
profitability on a particular annuity contract. To the extent investment
income is accelerated through realization of investment gains,
the corresponding amortization of DAC is also accelerated as the stream of
profitability on the underlying annuities is effectively accelerated. When
investment losses are realized, the reverse is true. The following margin
analysis depicts the effects of realized gains (losses) on the company's
operating earnings:
<TABLE>
<CAPTION>
                                      For the Nine Months Ended September 30,
                                               1994                1993
                                                (dollars in millions)
                                                   (percent of average
                                              invested assets annualized)
<S>                                     <C>           <C>          <C>            <C>  
Average invested assets <F1>             $  1,850.6     100.0%       $  1,738.5     100.0%
Insurance premiums and policy charges   $      4.8        .3%       $      5.1       .4%
Net investment income <F2>                   105.4       7.6             103.0       7.9
Policyholder benefits                        (83.2)     (6.0)            (85.4)     (6.5)
                                        
Gross interest margin                         27.0       1.9              22.7       1.8
Associated amortization of deferred
 acquisition costs                            (7.4)      (.5)             (6.0)      (.5)
                                        
Net interest margin                           19.6       1.4              16.7        1.3
                                        
Net investment gains                            .3         -             15.3       1.2
Associated amortization of deferred
 acquisition costs                             (.1)        -             (4.2)       (.3)
                                        
Net margin from investment gains                .2         -             11.1        .9
                                        
Total net margin                              19.8       1.4             27.8          2.2
Expenses, net                                 (5.8)      (.4)            (6.9)       (.5)                                        
Operating earnings                            14.0       1.0             20.9       1.7
Interest expense                                 -         -               .8        .1                                        
Earnings before income taxes                  14.0       1.0             20.0       1.6
Income tax expense                             4.7        .3              6.4        .5
                                        
Net earnings                            $      9.3        .7%          $ 13.6       1.1%
                                        
                                        
Operating earnings                      $     14.0       1.0%         $  20.9       1.7%
Less: Net margin from investment gains          .2        -              11.1        .9
                                        
Operating earnings excluding net
investment gains and associated
amortization of deferred policy
acquisition costs                        $    13.8       1.0%          $  9.8        .8%
                                        
<FN>
<F1> Average of cash, invested assets (excluding unrealized gains (losses) on
     debt securities available-for-sale) and net amounts due to or from
     brokers on unsettled security trades at the beginning and end of period.
<F2> Net investment income is presented net of investment expense.
Note: Numbers may not add due to rounding.
</TABLE>
25
<PAGE>
<TABLE>
<CAPTION>
                                               For the Quarter Ended September 30,    
                                                  1994                 1993
                    
                                                     (dollars in millions)
                                                      (percent of average
                                                    invested assets annualized)
<S>                                     <C>             <C>         <C>           <C>
Average invested assets <F1>             $   1,886.5    100.0%       $   1,703.3  100.0%
Insurance premiums and policy charges    $       1.9       .4%       $     1.6       .4%
Net investment income <F2>                      36.2      7.7             34.2      8.0
Policyholder benefits                          (28.5)    (6.0)           (28.2)    (6.6)
                                        
Gross interest margin                            9.6      2.1              7.6      1.8
Associated amortization of deferred
 acquisition costs                              (2.7)     (.6)              .2      -
                                        
Net interest margin                              6.9      1.5              7.8      1.8
                                        
Net investment gains (losses)                    (.7)     (.1)             2.5       .6
Associated amortization of deferred
 acquisition costs                               (.2)        -             (.8)     (.2)
                                        
Net margin from investment gains (losses)        (.5)     (.1)             1.7       .4
                                        
Total net margin                                 6.4       1.4             9.5      2.2
Expenses, net                                   (1.5)      (.3)           (2.2)     (.5)
                                        
Operating earnings                               4.8        1.0             7.3      1.7
Interest expense                                  -          -              .3       .1
                                        
Earnings before income taxes                     4.8        1.0             7.0      1.6
Income tax expense                               1.6         .3             2.5       .5
                                        
Net earnings                              $      3.2        .7%     $      4.5      1.1%
                                        
                                        
Operating earnings                         $     4.8       1.0%      $     7.3      1.7%
Less: Net margin from investment
 gains (losses)                                  (.5)       (.1)           1.7       .4
                                        
Operating earnings excluding net investment
 gains (losses) and associated amortization
  of deferred policy acquisition costs         $  5.3       1.1%      $     5.6      1.3%
                                        
<FN>                                        

<F1> Average of cash, invested assets (excluding unrealized gains (losses) on
     debt securities available-for-sale) and net amounts due to or from
     brokers on unsettled security trades at the beginning and end of period.
<F2> Net investment income is presented net of investment expense.
Note: Numbers may not add due to rounding.
</TABLE>
26
<PAGE>
Results of Operations

Nine Months Ended September 30, 1994 and 1993

Net investment income increased $2.4 million, or 2%, to $105.4 million from
$103.0 million in 1993. This increase resulted from an increase in average
invested assets from $1,738.5 million in 1993 to $1,850.6 million in 1994,
offset in part by a reduction in the yield on average invested
assets from 7.9% for the nine months ended September 30, 1993, to 7.6% for
the nine months ended September 30, 1994. The decline in yield experienced
during the first nine months of 1994 resulted in part from an investment in
investment partnerships. These partnerships form a fund of funds
totalling $23.5 million on September 30, 1994 which is structured in an
attempt to consistently provide returns in excess of the Standard
and Poors 500 over time without regard to the general direction of financial
markets. This fund lost a total of $1.5 million during the first nine months
of 1994. The fund's annualized loss since inception in July 1993 was .9%,
compared to a cash flow equivalent loss of 11.8% had the same amounts
been invested at the same time in 10 year treasury bonds, or a 1.2%
gain had the funds been invested in the Standard and Poors 500.
In addition to the losses experienced in the company's partnership
investments, average yields have been impacted by declining interest rates
throughout 1993 and the reinvestment at lower yields of proceeds from
securities disposed of to realize investment gains.
Net investment gains decreased $15.0 million, to $.3 million in 1994, from $15.3
million in 1993. Gains and losses may be realized upon securities which are
disposed of for various reasons. The gains realized during 1993 were
primarily taken to reduce the effects of the statutory losses resulting from
surrenders in the first quarter of 1993 following the reduction of crediting
rates on certain annuity policies below the "bailout" rate. Unrealized
gains (losses) in the company's bond portfolio were ($68.7) million, $81.4
million and $113.6 million as of September 30, 1994, December 31, 1993 and
September 30, 1993, respectively.
Benefits, claims and interest credited to policyholders decreased $2.2
million, or 3%, to $83.2 million in 1994 from $85.4 million in 1993. This
decrease results primarily from a reduction in the average interest rate
credited on the company's annuity liabilities, from 6.3% as of September
30, 1993 to 5.8% as of September 30, 1994. This decrease was
partially offset by an increase in annuity liabilities to $1,944.1 million on
September 30, 1994 from $1,777.3 million on September 30, 1993.
Amortization of deferred policy acquisition costs decreased $2.7 million, or
26%, to $7.5 million in 1994 from $10.2 million in 1993. Amortization of
deferred policy acquisition costs (DAC) associated with investment gains
decreased $4.1 million to $.1 million in 1994 on $.3 million of gains, from
$4.2 million in 1993 on $15.3 million of gains. Amortization of DAC
associated with gross interest margins increased $1.4 million to
$7.4 million in 1994 on $.3 million of gains, from $6.0 million in 1993.
Acquisition costs incurred during 1994 and deferred into future policy
periods were $19.5 million, compared with $12.6 million in 1993.
General insurance expenses decreased $1.2 million, or 18%, to $5.3 million in
1994 from $6.5 million in 1993. This decrease is attributable to an increase
of $1.4 million increase in the amount of policy acquisition related expenses
deferred, from $1.3 million in 1993 to $2.7 million in 1994, related to the
company's increased recruiting and marketing efforts during 1994. Management
believes these efforts are responsible for the more than 35% increase in
premiums written during the first nine months of 1994 when
compared with the same period of 1993.
Interest expense decreased $.8 million, to $-0- million in 1994 from $.8
million in 1993. The company's bank debt was paid on November 19, 1993, with
proceeds from a common stock offering.
Income tax expense decreased $1.6 million to $4.8 million in 1994 from $6.4
million in 1993. Taxes were provided at an effective rate of 34% on 1994
income and 32% on 1993 income.
27
<PAGE>
Results of Operations
Three Months Ended September 30, 1994 and 1993
Insurance premiums and policy charges increased $.3 million, or 19%, to $1.9
million in 1994 from $1.6 million in 1993, due primarily to a $.4 million
increase in surrender charges received on SPDA's.
Net investment income increased $2.0 million, or 6%, to $36.2 million from
$34.2 million in 1993. This increase resulted from an increase in average
invested assets from $1,703.3 million in 1993 to $1,886.5 million in 1994,
offset in part by a reduction in the yield on average invested
assets from 8.0% for the quarter ended September 30, 1993, to 7.7% for the
quarter ended September 30, 1994. Average yields have been impacted by
declining interest rates throughout 1993 and the reinvestment at lower yields
of proceeds from securities disposed of to realized investment gains. In
addition, third quarter yields were down as a result of an investment in
investment partnerships. These partnerships form a fund of funds totalling $23.5
million on September 30, 1994 which is structured in an attempt to
consistently provide returns in excess of the Standard and Poors 500 over
time without regard to the general direction of financial markets.
This fund had income of $.3 million for the quarter ended September 30,
1994. On an annualized basis this represents a return of 5.3%, compared to a
cash flow equivalent loss of 4.5% had the same amounts been invested at the
same time in 10 year treasury bonds, or a 15.5% gain had the funds been
invested in the Standard and Poors 500.
Net investment gains (losses) decreased $3.2 million, to a loss of $.7
million in 1994, from gains of $2.5 million in 1993. Gains and losses may be
realized upon securities which are disposed of for various reasons. The gains
realized during 1993 were to reduce the effects of the statutory
losses resulting from surrenders following the reduction of
crediting rates on certain annuity policies below the "bailout" rate in the
first quarter of 1993. Unrealized gains (losses) in the company's bond
portfolio were ($68.7) million, $81.4 million and $113.6 million as of
September 30, 1994, December 31, 1993 and September 30, 1993, respectively.
Benefits, claims and interest credited to policyholders increased $.3 million
to $28.5 million in 1994 from $28.2 million in 1993. This increase results
primarily from an increase in annuity liabilities to $1,944.1 million on
September 30, 1994 from $1,777.3 million on September 30, 1993. This increase
was partially offset by a reduction in the average interest rate
credited on the company's annuity liabilities, from 6.3% as of
September 30, 1993 to 5.8% as of September 30, 1994.
Amortization of deferred policy acquisition costs increased $1.9 million, to
$2.5 million in 1994 from $.6 million in 1993. Amortization of deferred
policy acquisition costs (DAC) associated with investment gains (losses)
decreased $1.0 million to a benefit of $.2 million in 1994 on losses
of $.7 million, from $.8 million in 1993 on $2.5 million of gains.
Amortization of DAC associated with gross interest margins increased $2.9
million to $2.7 million in 1994, from a benefit of $.2 million in 1993. The
period to period increase was primarily due to an increase during the quarter
ended September 30, 1993, in the estimates of future expected gross
profits resulting from the lowering of interest crediting rates
during that quarter. Acquisition costs incurred during 1994 and deferred into
future policy periods were $6.4 million, compared with $5.4 million in 1993.
General insurance expenses decreased $.7 million, or 33%, to $1.4 million in
1994 from $2.1 million in 1993. This decrease is attributable to an $.7
million increase in the amount of policy acquisition related expenses
deferred, from $.5 million in 1993 to $1.2 million in 1994, related
to the company's increased recruiting and marketing efforts during
1994. Management believes these efforts are responsible for the more than 35%
increase in premiums written during the first nine months of 1994 when
compared with the same period of 1993.
28
<PAGE>
Interest expense decreased $.3 million, to $-0- million in 1994 from $.3 million
in 1993. The company's bank debt was paid on November 19, 1993, with proceeds
from a common stock offering.
Income tax expense decreased $.9 million to $1.6 million in 1994 from $2.5
million in 1993. Taxes were provided at an effective rate of 34% on 1994
income and 36% on 1993 income.
Liquidity and Capital Resources
The company is an insurance holding company whose principal asset is the
common stock of American. The company's primary cash requirements are to pay
operating expenses.
As a holding company, the company relies on funds received from American to
meet its cash requirements at the holding company level. The company receives
funds from American in the form of commissions paid to American Sales,
investment fees paid to AIG, rent, administrative, printing and data
processing charges and dividends. The insurance laws of Kansas generally
limit the ability of American to pay cash dividends in excess of
certain amounts without prior regulatory approval and also require that
certain agreements relating to the payment of fees and charges to the company
by American be approved by the Kansas Insurance Commissioner.
The liquidity requirements of American are met by premiums received from
annuity sales, net investment income received, and proceeds from investments
upon maturity, sale or redemption. The primary uses of funds by American are
the payment of surrenders, policy benefits, operating expenses and
commissions, as well as the purchase of assets for investment.
For purposes of the company's consolidated statements of cash flows, financing
activities include premiums received from sales of SPDAs, surrenders and
death benefits paid, and surrender and policy charges collected on these
contracts. The net cash provided by (used in) these particular financing
activities for the nine months ended September 30, 1994 and 1993, was $29.9
million and ($111.6) million, respectively.
The increase in net cash provided by annuity contracts without life
contingencies in the first nine months of 1993 resulted primarily from a
$91.5 million decrease in surrender and death benefits paid from $272.7
million to $181.2 million and by a $49.6 million increase in
premiums received from $157.3 million to $206.9 million.
Net cash provided by the company's operating activities was $97.2 million and
$98.3 million in 1994 and 1993, respectively.
Cash provided by financing and operating activities and by the sale and
maturity of portfolio investments is used primarily to purchase portfolio
investments and for the payment of acquisition costs (commissions and
expenses associated with the sale and issue of policies). To meet its
anticipated liquidity requirements, the company purchases
investments taking into account the anticipated future cash flow requirements
of its underlying liabilities. In addition, the company invests a portion of
its assets in short-term investments and maturities of less than one year (2%
and 3% as of September 30, 1994 and December 31, 1993, respectively). The
weighted average duration of the company's investment portfolio was 4.8 years
as of September 30, 1994.
The company continually assesses its capital requirements in light of business
developments and various capital and surplus adequacy ratios which affect
insurance companies. During the past five years, the company has met its
capital needs and those of American through several different sources
including bank borrowing and the sale of both preferred and common stock.
On December 31, 1991, the company issued 172,000 shares of its $2.00 Series B
Convertible
29
<PAGE>
preferred Stock with a total stated value of $4.3 million. The Preferred Stock
was convertible at $7.50 per share into 573,332 shares of the company's
Common Stock. On December 30, 1992, the company issued and sold 235,294
shares of Common Stock at $10.625 per share to the company's Leveraged
Employee Stock Ownership Plan ("LESOP"). This purchase was
financed with the proceeds of a $2.5 million loan from American. For
additional information regarding the LESOP, see Note 6 of Notes to
Consolidated Financial Statements. In 1993, the company raised
$29.4 million through the sale of 3,451,668 shares of Common Stock.
Recent regulatory actions against certain large life insurers
encountering financial difficulty have prompted the various state guaranty
associations to begin assessing life insurance companies for the resulting
losses. For further information regarding the effects of guaranty fund
assessments, see Note 12 of Notes to Consolidated Financial Statements.
Reinsurance. The company had amounts receivable under reinsurance agreements
of $150.0 million and $151.4 million as of September 30, 1994 and December
31, 1993, respectively.
Of the amounts, $148.3 million and $149.5 million, respectively, were associated
with a single insurer, ERC. In 1989, the company entered into a coinsurance
agreement which ceded 90% of the risk on the company's block of SPWL written
prior to 1989 to ERC. The agreement provides that ERC assumes 90% of all
risks associated with each policy in the block. Under the terms
of the contract the company continues to administer the policies
and is reimbursed for ERC's share of all payments made under the terms of
those policies. Additionally, the company receives a fee from the reinsurer
for administering such policies. Cash settlements under the contract are made
with ERC on a monthly basis. If ERC were to become insolvent, American would
remain responsible for the payment of all policy liabilities.
In addition, the company is a party to two assumption reinsurance agreements
with other reinsurers.

Effect of Inflation and Changes in Interest Rates. The company does not believe
that inflation has had a material effect on its consolidated results of
operations during the past three years. The company seeks to manage its
investment portfolio in part to reduce its exposure to interest rate
fluctuations. In general, the market value of the company's fixed
income securities increases or decreases directly with interest rate
changes. For example, if interest rates decline (as was the case in 1992 and
1993), the company's fixed income investments generally will increase in
market value, while net investment income will decrease.
In a rising interest rate environment, the company's average cost of funds
would increase over time as it prices its new and renewing annuities to
maintain a generally competitive market rate. During such a rise in interest
rates, new funds would be invested in bonds with higher yields than
the liabilities assumed. In a declining interest rate environment,
the company's cost of funds would decrease over time, reflecting lower
interest crediting rates on its fixed annuities.
30
<PAGE>
PART II. OTHER INFORMATION
AMVESTORS FINANCIAL CORPORATION

Item 1.   Legal Proceedings
____________________________

The company has no material legal proceedings pending against it.
Item 2.   Changes in Securities
________________________________

For a description of the Stockholders Rights Plan, see Note 8 of Notes to
Consolidated Financial Statements which is incorporated herein by reference.
Item 3.   Defaults upon Senior Securities
__________________________________________

None
Item 4.   Submission of Matters to a Vote of Security Holders
_______________________________________________________________

  None
Item 5.   Other Information
____________________________

None
Item 6.   Exhibits and Reports on Form 8-K
___________________________________________

(a)  Exhibits (numbered in accordance with Item 601 of Regulations S-K).
<TABLE>
<CAPTION>
     Exhibit                                      Page Number or Incorporation
     Number              Description                       by Reference
                              
<C>            <C>                                     <C>
     (2)(a)    Plan and Agreement of Union dated       Exhibit (2) to Registration
               July 10, 1986, between AmVestors        Form S-2, File #2-82811
               Financial Corporation and American      dated November 26, 1986.
               Investors Life Insurance Company,       
                Inc.

     (2)(b)    Resolutions of the Board of               Exhibit (2)(a) to Form 10-Q
               Directors dated January 7, 1988,          dated May 11, 1988.
               providing for succession to the
               position of Chairman of the Board
               of Directors

     (4)(a)    Rights Agreement dated as of              Exhibit (1) to Form 8-K
               August 4, 1988, between AmVestors         dated August 10, 1988.
               Financial Corporation and The
               Merchants Bank, which includes the
               form of Certificate of Designation
               setting forth the terms of the
               series A Junior Participating
               Preferred Stock, $1.00 par value per
               share, as Exhibit A, the form of
               Right Certificate as Exhibit B and
               the Summary of Rights to Purchase
               Preferred Stock as Exhibit C
</TABLE>
31
<PAGE>
<TABLE>
<CAPTION>
     Exhibit                                      Page Number or Incorporation
     Number              Description                       by Reference
                              
<C>            <C>                                     <C>
     (4)(b)    Specimen Common Stock Certificate       Exhibit (4)(d) to Form 10-Q   
                                                       dated August 13, 1993.

     (10)(a)   Employment Agreement dated              PP 34-46
               October 3,1994, between the company
               and Ralph W. Laster, Jr.

     (10)(b)   Bonus Compensation Agreement dated        PP 47-56
               September 30, 1994, between the 
               company and Ralph W. Laster, Jr.

     (10)(c)   Bonus Compensation Agreement dated        PP 57-66
               September 30, 1994, between the
               company and Mark V. Heitz

     (11)      Calculation of Earnings (Loss) per Share          P 67

     (20)(a)   Reports on Form 8-K        
               There were no reports on Form 8-K for
               the three months ended September 30, 1994

      (22)     Wholly-owned subsidiaries of the registrant:
               American Investors Life Insurance
               Company, Inc.
               415 Southwest Eighth Avenue
               Topeka, Kansas 66603
               American Investors Sales Group, Inc.
              (formerly Gateway Corporation)
              415 Southwest Eighth Avenue
              Topeka, Kansas 66603
              AmVestors Investment Group, Inc.
              (formerly American Investors Sales
              Group, Inc.)
              415 Southwest Eighth Avenue
              Topeka, Kansas 66603
              Omni-Tech Medical, Inc.
              6206 Southwest Ninth Terrace
              Topeka, Kansas 66615

     (27)     Financial Data Schedule
</TABLE>
32
<PAGE>
Signatures
__________


Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

AMVESTORS FINANCIAL CORPORATION

     By: /c/ Ralph W. Laster, Jr.
        __________________________
     Ralph W. Laster, Jr.
     Chairman of the Board
     Chief Executive Officer
     (Principal Executive Officer
     and Chief Financial Officer)
     (Principal Accounting Officer)

Date:  November 10, 1994
      ___________________
33


<TABLE>
<CAPTION>
     AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES       EXHIBIT 11
     CALCULATION OF EARNINGS (LOSS) PER SHARE
     (000's Omitted, except per share data)
     

                              For the Nine Months Ended          For the Quarter Ended
                                    September 30,                September 30,
<S>                               <C>             <C>           <C>           <C>                    
                                   1994            1993            1994        1993
     
CALCULATION OF PRIMARY EARNINGS
  PER SHARE
  Net earnings                     $  9,266         13,597        3,205           4,493
  Less dividends on preferred
   stock                                -             (236)           -            (77)
          
  Earnings for primary earnings
   per share                       $  9,266          13,361        3,205          4,416
     

  Average number of common shares
   outstanding                      10,143            6,089       10,137          6,095
  Dilutive effect of stock options
   and warrants after application
   of treasury stock method           209              335          210            295
  Average number of common shares
   and common equivalents
   outstanding                      10,352            6,424       10,347           6,390
  Primary earnings per share        $   .90            2.08          .31            .69
CALCULATION OF FULLY DILUTED
  EARNINGS PER SHARE
  Earnings for fully diluted
   earnings per share               $  9,266         13,597         3,205           4,493
  Shares used in calculating
   primary earnings per share         10,352          6,424         10,347           6,390
  Shares resulting from assumed
   conversion of preferred stock         -              514              -           514
  Additional dilutive effect of
   stock options and warrants after
   application of treasury stock
   method                                6             -                 7             9
  Average number of common shares
   outstanding on a fully diluted
   basis                             10,358         6,938            10,354         6,913
Fully diluted earnings per share    $   .89          1.96               .31           .65
</TABLE>
67

                                EMPLOYMENT AGREEMENT           
          
                   THIS AGREEMENT ["Agreement"] is made  and  entered  into  
 
         this  3rd  day  of  October,  1994, by and between AMVESTORS  
 
         FINANCIAL CORPORATION [hereinafter referred  to  as  "AmVestors"],  
 
         AMERICAN  INVESTORS  LIFE  INSURANCE  COMPANY,  INC.  [hereinafter  
 
         referred to as "American"], AMVESTORS INVESTMENT GROUP,  INC.  and  
 
         AMERICAN INVESTORS SALES GROUP, INC., all Kansas corporations [the  
 
         latter three hereinafter collective referred to as  "Affiliates"],  
 
         parties   of   the   first   part   [hereinafter  referred  to  as  
 
         "Companies"], and RALPH W. LASTER JR. [hereinafter referred to  as  
 
         "Mr. Laster"], an individual, party of the second part. 
 
                   WITNESSETH: 
 
                   WHEREAS,  Mr. Laster has been employed for many years by  
 
         AmVestors and its affiliates and has been employed since  1988  as  
 
         Chief  Executive  Officer  and Chairman of the Board of AmVestors;  
 
         and 
 
                   WHEREAS,  Mr.  Laster  has  also   been   employed   by,  
 
         associated  with  or  has acted as a consultant to, and may in the  
 
         future, at the request of AmVestors, be  employed  by,  associated  
 
         with or act as a consultant to, the affiliates of AmVestors; and 
 
                   WHEREAS,  AmVestors  desires  to  continue  to  have the  
 
         benefit of Mr. Laster's knowledge  and  experience  and  considers  
 
         such  a  vital  element  in  protecting  and  enhancing  the  best  
 
         interests of AmVestors  and  its  shareholders  and  in  providing  
 
         management for AmVestors.           
                                         2 
 
                   NOW,   THEREFORE,   in   consideration   of  the  mutual  
 
         agreements and conditions contained  herein,  the  parties  hereto  
 
         agree as follows: 
 
                   1.   Full-time Employment of Executive. 
 
                        a.   Duties and Status. 
 
                             (1)  AmVestors  hereby  employs  Mr. Laster as  
 
         its Chairman of the Board of Directors and Chief Executive Officer  
 
         and  American hereby employs Mr. Laster as its President and Chief  
 
         Executive Officer to provide certain services set forth herein and  
 
         to provide certain other employment services to affiliates for the  
 
         employment period as defined in paragraph  3(a),  and  Mr.  Laster  
 
         accepts  such employment, on the terms and conditions set forth in  
 
         this Agreement.  During the employment period,  Mr.  Laster  shall  
 
         perform  such managerial duties and responsibilities for AmVestors  
 
         and affiliates as may be assigned to him in  accordance  with  the  
 
         bylaws,  which  duties and responsibilities shall be substantially  
 
         the same character as or equivalent character to those required by  
 
         his assigned offices and functions during 1994. 
 
                             (2)  During  the employment period, Mr. Laster  
 
         shall devote  his  full  time  and  efforts  to  the  business  of  
 
         AmVestors  and  its  affiliates and shall not engage in consulting  
 
         work or any trade or business for his own account  or  for  or  on  
 
         behalf  of  any  other person, firm or corporation which competes,  
 
         conflicts  or  interferes  with  the  performance  of  his  duties  
 
         hereunder  in any way.  Mr. Laster shall be entitled to reasonable  
 
         vacations  and  to  such  personal  and  sick  leave  as  may   be  
 
         established  by AmVestors' and affiliates corporate policies.  Mr.    
                                         3 
 
         Laster shall perform his duties while employed in good  faith  and  
 
         shall  observe faithfully the covenants and agreements made by him  
 
         herein.   
 
                        b.   Compensation and General Benefits. 
 
                             (1)  During the employment  period,  AmVestors  
 
         shall  pay Mr. Laster an annual base salary of not less than Three  
 
         Hundred Seventy Thousand Dollars ($370,000.00), payable  in  twice  
 
         monthly  installments  (or  on such other basis as may be mutually  
 
         agreed upon).  The  salary  shall  be  reviewed  annually  by  the  
 
         respective  Board  of  Directors  and  may  be  increased, but not  
 
         diminished, during the employment period. 
 
                             (2)  In addition to  the  salary  provided  by  
 
         subparagraph  (1) of this paragraph 1(b), AmVestors and affiliates  
 
         shall provide benefits and other perquisites reasonably comparable  
 
         to,  and  no  less favorable than, those provided by AmVestors and  
 
         its affiliates to Mr.  Laster  during  1993,  including,  but  not  
 
         limited  to,  an automobile suitable for the business and personal  
 
         use of Mr. Laster.   
 
                   2.   Competition; Confidential Information.   
 
                   The parties recognize that, due to  the  nature  of  Mr.  
 
         Laster's   prior   association  with  the  Companies  and  of  his  
 
         engagement hereunder, and as a consequence of his relationship  to  
 
         Companies,  both  in  the  past  and  in the future hereunder, Mr.  
 
         Laster has had access to and has acquired, and has assisted in and  
 
         may assist in developing, confidential and proprietary information  
 
         relating to the business and operations  of  the  Companies.   Mr.  
 
         Laster recognizes that such information has been and will continue   
                                         4 
 
         to be of central importance to the business of the  Companies  and  
 
         that disclosure of such information to others or its use by others  
 
         could cause substantial irreparable loss to  the  Companies.   Mr.  
 
         Laster  and Companies also recognize that an important part of Mr.  
 
         Laster's duties will be to develop good  will  for  the  Companies  
 
         through   his   personal   contact  with  others  having  business  
 
         relationships with Companies and within  the  insurance  industry,  
 
         and  that  there  is  a  danger that this good will, a proprietary  
 
         asset  of  the  Companies,  may  follow  him  if  and   when   his  
 
         relationship   with  the  Companies  is  terminated.   Mr.  Laster  
 
         accordingly agrees as follows: 
 
                        a.   Non-Competition.  During the employment period  
 
         he  will  not  directly  or  indirectly, either individually or as  
 
         owner, partner, agent, employee, consultant or  otherwise,  except  
 
         for  the  account  of  and  on  behalf of Companies, engage in any  
 
         activity competitive with the business of Companies, nor  will  he  
 
         be  in competition with Companies, solicit or otherwise attempt to  
 
         establish any business relationships  with  any  person,  firm  or  
 
         corporation which was, at any time during the employment period, a  
 
         customer or supplier  of  Companies.   However,  nothing  in  this  
 
         Section  2  shall  be  construed to prevent him from owning, as an  
 
         investment, up to one percent (1%) of a class of equity securities  
 
         issued by any competitor of Companies. 
 
                        b.   Confidential Information.  Mr. Laster will not  
 
         disclose any confidential information of Companies  which  is  now  
 
         known  to  him  or  which  hereafter  may become known to him as a  
 
         result of his employment or association with Companies  and  shall    
                                         5 
 
         not   at  any  time  directly  or  indirectly  disclose  any  such  
 
         information to any person, firm or corporation, or use the same in  
 
         any  way  other  than in connection with the business of Companies  
 
         and at all times after the expiration of the employment period.   
 
                        c.    Companies'  Remedies  for  Breach.    It   is  
 
         recognized  that  damages in the event of breach of this Section 2  
 
         by Mr. Laster would be difficult, if not impossible, to  ascertain  
 
         and  it  is,  therefore, agreed that Companies, in addition to and  
 
         without limiting any other remedy or right it may have, shall have  
 
         the  right to an injunction or other equitable relief in any court  
 
         of competent jurisdiction, enjoining  any  such  breach,  and  Mr.  
 
         Laster  hereby  waives  any  and  all  defenses he may have on the  
 
         ground of lack of jurisdiction or competence of the court to grant  
 
         such  an  injunction  or other equitable relief.  The existence of  
 
         this right shall not preclude Companies from  pursuing  any  other  
 
         rights and remedies at law or in equity which Companies may have. 
 
                   3.   Employment Period. 
 
                        a.   Duration.    The   employment   period   shall  
 
         commence on June 1, 1994 and shall continue  until  the  close  of  
 
         business  on May 31, 1997, unless otherwise terminated as provided  
 
         in this Agreement. 
 
                        b.   Performance and Termination.  Subject  to  the  
 
         performance  of  the  covenants  and  agreements made by Companies  
 
         herein, Mr. Laster shall perform his duties during the  employment  
 
         period in good faith and will observe faithfully the covenants and  
 
         agreements made by him herein.  Mr. Laster shall not be discharged  
 
         during   the   employment   period   except  for  cause  involving 
                                        6 
 
         dishonesty, moral turpitude, or material breach of any express  or  
 
         implied  condition  under  this  Agreement.   The discharge of Mr.  
 
         Laster for reasons other than those  specified  in  the  preceding  
 
         sentence shall be deemed to be a discharge without cause.   
 
                        c.   Mr.  Laster's  Remedies  for  Breach.   If the  
 
         Companies shall fail to observe or perform any  covenant  in  this  
 
         Agreement  to  be  observed or performed by it or if the Companies  
 
         shall take any action with respect to Mr. Laster's  employment  as  
 
         set forth in paragraph 3(d) thereby entitling him to terminate his  
 
         employment for good reason, then Mr. Laster shall be  entitled  to  
 
         be  paid a sum equal to the remaining balance of his salary at the  
 
         current salary level for the  remaining  term  of  this  Agreement  
 
         without  discount or adjustment within thirty (30) days of written  
 
         notice of termination.  The parties agree that, because there  can  
 
         be  no exact measure of the damage which would occur to Mr. Laster  
 
         as a result of a breach by any  of  the  Companies,  the  payments  
 
         provided  hereunder  shall  be  deemed  to  constitute  liquidated  
 
         damages and not a penalty for breach by  Companies  and  Companies  
 
         agree  that  Mr.  Laster  shall  not  be  required to mitigate his  
 
         damages.  This paragraph shall constitute Mr. Laster's sole remedy  
 
         for breach of this Agreement.   
 
                        In  addition  to  the  foregoing,  if the Companies  
 
         shall fail to observe or perform any covenant or  if  any  of  the  
 
         Companies shall have taken any action with respect to Mr. Laster's  
 
         employment as set forth in paragraph 3(d) thereby entitling him to  
 
         terminate  his  employment for good reason or if there is a change  
 
         in control as set forth in paragraph 3(e)  thereby  entitling  Mr. 
                                         7 
 
         Laster  to terminate his employment, and Mr. Laster exercises such  
 
         right to terminate his employment pursuant to  paragraph  3(d)  or  
 
         3(e),  then  any  and all non-competition agreements by Mr. Laster  
 
         pursuant to paragraph 2(a) above shall terminate on the date  that  
 
         Mr. Laster terminates his employment pursuant to paragraph 3(d) or  
 
         3(e). 
 
                        d.   Termination for Good Reason.  Mr. Laster shall  
 
         be  entitled  to  terminate  his  employment for good reason.  Any  
 
         termination of employment under the following circumstances  shall  
 
         be  for  good  reason  and  shall be deemed to be a breach of this  
 
         Agreement by the Companies: 
 
                             (1)  Without the express  written  consent  of  
 
         Mr.  Laster,  he  is  assigned  any  duties  inconsistent with his  
 
         positions, duties, responsibilities and status with the  Companies  
 
         since  May  1993,  or  his  reporting  responsibilities, titles or  
 
         offices as in effect during  the  period  of  this  Agreement  are  
 
         changed  or  he  is  removed  from or not reelected to any of such  
 
         positions, except  in  connection  with  the  termination  of  his  
 
         employment for cause, or as a result of his substantial disability  
 
         or death; 
 
                             (2)  The annual base salary of Mr.  Laster  as  
 
         in effect on May 31, 1994 ($370,000), as the same hereafter may be  
 
         increased from time to time, is reduced;  
 
                             (3)  Companies'  principal  executive  offices  
 
         are  moved  to  a  location  outside  Topeka, Kansas or any of the  
 
         Companies require Mr. Laster without his  agreement  to  be  based  
 
         anywhere  other  than  the  principle executive offices except for 
                                         8 
 
         required travel on Companies' business to an extent  substantially  
 
         consistent   with   his  business  travel  obligations  in  effect  
 
         immediately prior to the date of this Agreement; or  
 
                             (4)  Mr. Laster voluntarily resigns after  his  
 
         reasonable  determination  that,  as  a  result  of  a  "change in  
 
         control" [as hereinafter defined in paragraph 3(e)] of  Amvestors,  
 
         he may be unable to exercise the authorities, powers, functions or  
 
         duties attached to his position  to  the  extent  contemplated  by  
 
         Section  1  of  this  Agreement,  in  which event any and all non- 
 
         competition agreements by Mr. Laster pursuant  to  paragraph  2(a)  
 
         above  shall  terminate  on  the  date  of such resignation by Mr.  
 
         Laster.   
 
                        e.   Change  in   Control.    Notwithstanding   Mr.  
 
         Laster's right to terminate for good reason in paragraph 3(d), Mr.  
 
         Laster  shall  also  be  entitled  to  terminate  his   employment  
 
         following  any "change in control" (as hereafter defined below) of  
 
         Amvestors for  any  reason  by  providing  notice  in  writing  to  
 
         Amvestors  of  his intent to terminate his employment effective as  
 
         of a date not earlier than ninety (90) days after receipt of  such  
 
         written notification by AmVestors. 
 
                        The  term  "change in control" as used herein shall  
 
         mean a change in control of a nature that would be required to  be  
 
         reported  in  response  to Item 5(f) of Schedule 14A of Regulation  
 
         14A promulgated under the Securities Exchange  Act  of  1934  (the  
 
         "Exchange  Act") as in effect on the date of this Agreement or, if  
 
         Item 5(f) is no longer in effect, any regulations  issued  by  the  
 
         Securities  and  Exchange  Commission pursuant to the Exchange Act  
                                         9 
 
         which serve similar purposes; provided that,  without  limitation,  
 
         such a "change in control" shall be deemed to have occurred if and  
 
         when (A) any "person" (as such term is used in  Sections  3(a)(9),  
 
         13(d)(3)  and  14(d)(2)  of  the  Exchange  Act)  is  or becomes a  
 
         beneficial  owner,  directly  or  indirectly,  of  securities   of  
 
         AmVestors  representing  25  percent (25%) or more of the combined  
 
         voting power of the then outstanding securities  of  AmVestors  or  
 
         American, (B) a tender offer or exchange offer is made whereby the  
 
         effect of such offer is to take  over  and  control  AmVestors  or  
 
         American  and  such  offer  is  consummated  for  the ownership of  
 
         securities of AmVestors or American representing 25 percent  (25%)  
 
         or  more  of  the  combined  voting  power of the then outstanding  
 
         voting securities of  AmVestors  or  American,  (C)  AmVestors  or  
 
         American  is merged or consolidated with another corporation or as  
 
         a result of such merger or  consolidation  less  than  75  percent  
 
         (75%)  of  the then outstanding voting securities of the surviving  
 
         or resulting corporation shall then be owned in the  aggregate  by  
 
         the  former  stockholders  of  AmVestors  or  American, other than  
 
         affiliates within the meaning of the Exchange Act or any party  to  
 
         such  merger or consolidation, (D) individuals who were members of  
 
         the Board of Directors of AmVestors or American immediately  prior  
 
         to  a  meeting  of  the  shareholders  of  AmVestors  or  American  
 
         involving a contest  for  the  election  of  directors  shall  not  
 
         constitute  a  majority  of such Board of Directors following such  
 
         election, or (E) AmVestors  transfers  substantially  all  of  its  
 
         assets  to  another  corporation  which  is  not  a  wholly  owned  
 
         subsidiary of AmVestors or American.           
                                         10 
 
                   4.   Death or Disability. 
 
                        a.   In  the  event  Mr.  Laster  shall  become  so  
 
         disabled  during  the  term of this Agreement that he is unable to  
 
         reasonably perform his duties for a period of one (1) year, either  
 
         Mr. Laster or AmVestors and its Affiliates shall have the right to  
 
         terminate this Agreement upon written notice given at the  end  of  
 
         such  one  (1) year period; provided that, at the time of delivery  
 
         of such notice, such disability shall be continuing.  In the event  
 
         of  a  disagreement  between Companies and/or Mr. Laster regarding  
 
         the question of whether Mr. Laster is disabled as defined  herein,  
 
         the  question  shall  be referred to the Companies physician whose  
 
         decision will be conclusive and binding.  In any such  event,  Mr.  
 
         Laster  shall  be  entitled  to  receive  as  a settlement of this  
 
         contract, an annual sum equal to the annual base salary  specified  
 
         in  Section  1b.(1)  hereof  as such may be increased from time to  
 
         time which shall be payable semimonthly, for a period of  two  (2)  
 
         years or until the later of the two dates stated in paragraph 3(a)  
 
         (including any extension of such later date as is mutually  agreed  
 
         to  by  the  parties hereto in writing), whichever is shorter.  If  
 
         Mr. Laster dies during the term of this Agreement, while receiving  
 
         payments  pursuant  to this paragraph 4(a), such payments shall in  
 
         no event continue for more than one (1) year  after  Mr.  Laster's  
 
         death and there shall be no further obligations on the part of the  
 
         Companies.   
 
                        b.   In the event Mr. Laster dies during  the  term  
 
         of  this  Agreement,  but  prior to receiving payments pursuant to  
 
         paragraph  4(a),  the  Companies  shall  pay  to   the   person(s)  
                                        11 
 
         designated  by  Mr.  Laster  in writing to the Companies or, if no  
 
         such designation is made, to Mr. Laster's estate, an amount  equal  
 
         to  the  annual  base salary specified in Section 1b.(1) hereof as  
 
         such may be increased from time to time  which  shall  be  payable  
 
         semimonthly  for  a  period  of one (1) year following which there  
 
         shall be no further obligation on the part of the Companies.   
 
                   5.   Governing Law.  This Agreement shall be governed by  
 
         the laws of the State of Kansas. 
 
                   6.   Binding  Effect.   This  Agreement shall be binding  
 
         upon  the  parties  hereto,  their  successors,  assigns,   heirs,  
 
         legatees and personal representatives. 
 
                   7.   Assignability.    This   Agreement   shall  not  be  
 
         assignable by the Companies,  nor  may  his  duties  hereunder  be  
 
         delegated by Mr. Laster. 
 
                   8.   Entire  Agreement.   This Agreement constitutes the  
 
         entire agreement of the parties hereto with respect to the subject  
 
         matter  hereof, and supersedes all prior agreements, proposals and  
 
         other communications, oral or written, between the parties  hereto  
 
         relating to such subject matter.  
 
                   9.   Severability.   If  any  term  or provision of this  
 
         Agreement or the application thereof to any  circumstances  shall,  
 
         in   any   jurisdiction   and   to   any  extent,  be  invalid  or  
 
         unenforceable, such term of provision shall be ineffective  as  to  
 
         such   jurisdiction   to   the   extent   of  such  invalidity  or  
 
         unenforceability without invalidating or  rendering  unenforceable  
 
         any  remaining  terms  or  provisions  of  this  Agreement  or the  
 
         application of such term or provision to circumstances other  than  

          
                                         12 
 
         those  as  to which it is invalid or unenforceable.  To the extent  
 
         permitted by applicable law, the parties hereto hereby  waive  any  
 
         provision  of  law  that  renders  any  term  or provision of this  
 
         Agreement invalid or unenforceable in any respect. 
 
                   10.  Intent of Agreement.  The Companies intend by  this  
 
         Agreement to provide for the employment of Mr. Laster.  While this  
 
         Agreement provides for Mr.  Laster's  employment,  this  Agreement  
 
         shall  in  no  manner  ever be deemed or construed as limiting the  
 
         power of stockholders  to  elect  Mr.  Laster  as  a  director  of  
 
         Companies  or  limiting  the  power  of the Companies to elect its  
 
         Chairman or officer(s).  In like manner, if stockholders  or  some  
 
         future  Board  of Directors of the Companies shall not reelect Mr.  
 
         Laster, such failure to so elect Mr. Laster shall not be deemed or  
 
         considered as a condition precedent to the continued obligation of  
 
         the Companies to pay Mr. Laster the compensation as  provided  for  
 
         in this Agreement.   
 
                   11.  Recovery of Legal Fees, Costs and Expenses.  In the  
 
         event that Mr. Laster is  terminated  by  the  Companies  and  Mr.  
 
         Laster  retains legal counsel or commences legal action, the costs  
 
         and expenses, including legal fees shall be paid by the  Companies  
 
         or  their  affiliates  in  the  event  Mr. Laster prevails in such  
 
         action either by verdict or judgment.  In  the  event  Mr.  Laster  
 
         prevails  as defined above, the Companies or their affiliate shall  
 
         pay the reasonable attorney fees, costs and expenses within thirty  
 
         (30) days after the conclusion of the litigation. 
 
                   IN  WITNESS WHEREOF, the parties hereto have signed this  
 
         Employment Agreement the day and year first above written. 
                                         13 
 
                                       PARTY OF THE FIRST PART: 
          
                                       AMVESTORS FINANCIAL CORPORATION  
                                        
                                        
                                           /s/Mark V. Heitz
                                       By:                                  
                                           Mark V. Heitz, its President and 
                                           General Counsel 
         ATTEST: 
          
          
         /s/Lynn F. Hammes                               
         CORPORATE SECRETARY 
          
                                       AMERICAN INVESTORS LIFE INSURANCE 
                                             COMPANY, INC. 
                                        
                                        
                                           /s/Mark V. Heitz
                                       By:                                  
                                           Mark V. Heitz, its Chairman of 
                                           the Board and General Counsel 
         ATTEST: 
          
          
         /s/Lynn F. Hammes                               
         CORPORATE SECRETARY 
          
                                       AMVESTORS INVESTMENT GROUP, INC.  
                                       AMERICAN INVESTORS SALES GROUP INC. 
                                        
                                        
                                        
                                       By: /s/Mark V. Heitz           
                                           Mark V. Heitz 
          
          
                                       COMPENSATION COMMITTEE -- 
                                       AMVESTORS FINANCIAL CORPORATION and 
                                       AMERICAN INVESTORS LIFE INSURANCE 
                                             COMPANY, INC. 
                                        
                                        
                                        
                                       By: /s/R. Rex Lee   
                                           R. Rex Lee, Chairman 
          
                                        
                                       PARTY OF THE SECOND PART: 
                                        
                                        
                                       /s/Ralph W. Laster, Jr.              
                                       RALPH W. LASTER JR. 

                       BONUS COMPENSATION AGREEMENT
         
         
          THIS BONUS COMPENSATION AGREEMENT ["Bonus Agreement"] is made and
entered into this 30th day of September, 1994, by and between AMVESTORS
FINANCIAL CORPORATION ["AmVestors"] and AMERICAN INVESTORS LIFE INSURANCE
COMPANY, INC. ["AILICO"], all Kansas corporations, as parties of
the first part, and RALPH W. LASTER, JR. ["Mr. Laster"], an individual,
party of the second part.

                                WITNESSETH:

          WHEREAS, AmVestors has employed Mr. Laster as its Chairman of the
Board of Directors and Chief Executive Officer, and AILICO has employed
Mr. Laster as its President and Chief Executive Officer in accordance
with the terms and conditions of an Employment Agreement dated August 25, 1994;

          WHEREAS, the Employment Agreement dated August 25, 1994, establishes
Mr. Laster's annual base salary, benefits and perquisites, but does not
provide him with any additional compensation based upon the
financial performance or profitability of AmVestors and its affiliates
["the Companies"];

          WHEREAS, AmVestors and AILICO believe that Mr. Laster may be in a
position to influence the financial performance and profitability of the
Companies by virtue of his employment, knowledge and experience;

          WHEREAS, AmVestors and AILICO believe that the best interests of the
Companies, their shareholders, policyholders and/or creditors will be
promoted by providing Mr. Laster with a personal financial incentive
to maximize the profitability of the Companies, and that this objective can be
attained by affording
- - -1-
him the opportunity to earn additional or bonus compensation based upon
objective indicia of performance;

          WHEREAS, AmVestors and AILICO desire to provide Mr. Laster with the
opportunity to earn additional or bonus compensation based upon the financial
performance of the Companies in accordance with the terms and conditions
described below;

          WHEREAS, Mr. Laster desires the opportunity to earn additional or
bonus compensation, in addition to his annual base salary, benefits and
perquisites, based upon the financial performance
of the Companies in accordance with the terms and conditions described below.

          NOW THEREFORE, in consideration of the mutual covenants and conditions
contained herein, the parties expressly understand and agree as follows:

          1.   Performance of Executive Employee.  Mr. Laster shall fully
discharge his duties  and responsibilities in accordance with the Employment
Agreement dated August 25, 1994, and shall utilize his best efforts to
maximize the financial performance and profitability of the
Companies to the fullest extent permitted under law.

          2.   Additional or Bonus Compensation.  During each year of his
employment, Mr. Laster shall be entitled to earn additional or bonus
compensation based upon the annual financial
performance of AmVestors and its affiliates, and shall be entitled to receive
such compensation if one or more specified performance objectives have been
fulfilled and the conditions of this section are otherwise satisfied. 
- - -2-
          (a)  Peformance Objectives During each calendar year of his
employment, Mr. Laster shall be entitled to additional or bonus compensation
if one or more of the following goals is met for the calendar year as a
whole: (i) AmVestors achieves a return on equity equal to or greater than
13%; (ii) AmVestors achieves asset growth equal to or greater than 15%; (iii)
AmVestors realizes a total return on its own common stock equal to or greater
than the total return reported in the Standard & Poor Life Index for the life
insurance industry that year; (iv) AmVestors' core operating earnings are
equal to or greater than the reported expectations of market analysts as of
April 1st of the calendar year; (v) AILICO receives premiums and
annuity consideration before reinsurance equal to or greater than $300
million; (vi) AmVestors realizes and/or maintains a gross margin equal to or
greater than 200 basis points ["BP"]; and (vi) AmVestors incurs total
expenses equal to or less than 100 basis points ["BP"]. 

          (b)  Definitions For purposes of this section: (i) "return on equity"
shall be stated as a percentage derived from net income divided by average
shareholder's equity for the calendar year; (ii) "asset growth" shall be
stated as a percentage derived from total assets as of December 31st of the
calendar year minus total assets as of December 31st of the preceding
calendar year divided by total assets as of December 31st of the preceding
calendar year; (iii) "total return on its own common stock" shall be
calculated using the same factors and metholodology as the Standard
& Poor Life Index, including stock appreciation and dividends per share, if
any, during the calendar year; (iv) "core
- - -3-
     operating earnings" shall be derived from the
     corresponding entry on Form 10K of AmVestors' annual report to the
shareholders; (v) "the reported expectations of market analysts" means any
published forecast(s) of future financial performance deemed to be reliable
by AmVestors' Board of Directors in its sole discretion; (vi) "premiums and
annuity consideration before reinsurance" shall be derived from AILICO's annual
statement filed with the Kansas Insurance Department; (vii) "gross margin"
shall be derived from the corresponding entry in the margin analysis on
Form 10K of AmVestors' annual report to the shareholders; and (viii) "total
expenses" means general insurance expenses and amortization of deferred
acquisition cost ["DAC"] associated with core operating earnings stated as a
percentage of average invested assets for the calendar year.  
          (c)  Additional or Bonus Compensation Formula.  Additional or bonus
     compensation shall be calculated by multiplying Mr. Laster's annual base
salary for the calendar year ["base"] times the ratio of performance
objective points earned divided by total performance objective points
possible.  For purposes of this formula, performance objectives are
assigned the following point values:
                   Objective                               Points

              AmVestors Return on Equity > 13%  .
              
              AmVestors Asset Growth > 15%  . . . . . . . .  1
              
              Total Return on AmVestors Stock 
                 > Total Return on S&P Life Index . . . . .  1
              
              AmVestors Core Operating Earnings 
                 > Analyst Expectations . . . . . . . . . .  1
- - -4-
             AILICO Premiums & Annuity 
                 Consideration > $300 Million . . . . . . .  1
              
              AmVestors Gross Margin > 200 BP . . . . . . . 0.5
              
              AmVestors Total Expenses 
                 < 100 BP . . . . . . . . . . . . . . . . . 0.5
     for a total of 6.0 performance objective points possible each year in
which such criteria are utilized.  In determining the multiplication ratio as
a fractional amount, the total objective points earned serves as the
numerator and the total objective points  possible  serves as the
denominator.  If no performance objectives are achieved for the calendar
year as a whole, however, no points are earned and no additional or
bonus compensation shall be due.

          (d)  Modification of Performance Measures and Point Values.  During
the first ninety (90) days of calendar year 1995 and each calendar year
thereafter as deemed appropriate, the Board of Directors of AmVestors and
AILICO, in consultation with the Compensation Committee, is authorized in its
sole discretion to amend, modify and/or supplement the performance goals or
objectives set forth in subsections (a), (b) and (c) above, and to assign
relative point values to all such performance goals or objectives, for
the purpose of determining Mr. Laster's eligibility for additional or bonus
compensation and calculating its amount, and any such amendments or
modifications shall be effective as of January 1st of any calendar year in
which the action is taken.  

          (e)  Allocation and Payment of Additional or Bonus Compensation.  The
total amount of any additional or bonus
- - -5-
compensation which may be otherwise due in accordance with this section for
any year of Mr. Laster's employment shall be allocated in equal
amounts to a cash bonus and a salary bonus to be paid during the next succeeding
calendar year as follows:  (i) Mr. Laster shall be paid the total amount of
the cash bonus [i.e., 50% of all additional or bonus compensation] in a
lump sum as soon as practicable following receipt of the certified audit
report for the year in which objective points were earned, but no later than
April 15th; and (ii) Mr. Laster shall be paid the total amount of the salary
bonus in equal bi-monthly installments from April 15th through December 31st
except as otherwise provided herein.

          (f)  Entitlement to and Forfeiture of Additional or Bonus Compensation
Under Prescribed Circumstances.  The terms of this subsection shall have
the same meaning as terms utilized in a comparable context of the Employment
Agreement dated August 25, 1994. 

               (i)  Expiration of Term of Employment  In  the event  that  Mr. 
Laster's employment is terminated for any reason upon expiration of the period
covered by his Employment  Agreement dated  August  25, 1994, Mr. Laster shall
be entitled to receive a lump sum payment equal to the full amount of any 
cash  bonus and salary  bonus  that would otherwise have been due or owing to
him,  which shall be paid within ten (10) days following receipt of  the
certified   audit  report  for the  last  calendar  year  of  his employment.

                             (ii) Death or Disability  In  the  event  that Mr.
Laster's  employment is terminated due to death or disability
- - -6-
at any time prior to December  31st  of  any  calendar  year, 
his personal  representative(s):  shall  be entitled to receive a lump sum
payment equal to the full amount of any cash bonus and  salary bonus  that 
would otherwise have been due or owing to him for the remainder of
such calendar year, which shall be paid within thirty(30)  days of death or
disability; and, if Mr. Laster was employed at least nine (9) months during
the  calendar  year  of  death  or diability, a lump sum payment equal to the
full amount of any cash bonus and salary bonus that would otherwise have
been due or owing  to  him  during  the next succeeding calendar year,
which shall be paid within ten (10) days following receipt of the certified
audit report for the calendar year of his death or disability.

                             (iii) Termination  For Good Reason  In the event
that Mr. Laster terminates his employment for  good  reason, including  a
change in control, at any time prior to December 31st of any
calendar year, he shall be entitled to receive a  lump  sum payment  equal  to 
the  full  amount of any cash bonus and salary bonus that would otherwise have
been due or owing to him  for  the remainder of such calendar year, which
shall be paid within thirty (30) days of termination; and an
additional lump sum payment equal to  the  full amount of any cash bonus and
salary bonus that would otherwise have been due or owing to him during the
next succeeding calendar  year, which shall be paid within ten (10) days
following receipt of the certified audit report for the year of termination. 

                             (iv)  Termination Without Good Reason  In  the
event  that  Mr.  Laster terminates  his  employment without good reason
prior to December 31st of any  calendar  year,  Mr. Laster
- - -7-
shall  forfeit his  right  to any unpaid salary bonus through the remainder of
the calendar year  of  termination,  and  Mr.  Laster
shall  not  be  entitled to receive any cash bonus or salary
bonus that would have otherwise been due or owing to  him  hereunder  at any
time during the calendar year following such termination.    

                             (v)  Termination  Without  Cause  In the event that
Mr. Laster's employment is  terminated  by  AmVestors  and/or AILICO  without
cause prior to December 31st of any calendar year, Mr. Laster
shall be entitled to receive the  full  amount  of  any cash  bonus  and
salary bonus otherwise due in that calendar year, which shall be paid within
ten (10) days of such termination; and, if Mr. Laster was employed for
at least nine (9) months during the year of termination, he shall be entitled to
receive an additional lump  sum  payment  equal to the full amount of the
cash bonus and salary bonus that would have otherwise been due or  owing  to
him hereunder during the next succeeding calendar year, which shall be paid
within ten (10) days following receipt of the certified audit report for the
year of termination.

                             (vi) Termination  for Cause  In the event that
AmVestors and/or AILICO terminate  Mr.  Laster's  employment  for cause
prior  to  December  31st  of any calendar year, Mr. Laster shall forfeit
his right to any unpaid  salary  bonus  through  the remainder  of  the 
calendar  year  of termination, and Mr. Laster shall not be entitled to
receive any cash bonus  or salary  bonus that  would  have  otherwise been
due or owing to him hereunder at any time during the next succeeding calendar
year.     
- - -8-
                   3.   Governing  Law  and  Binding  Effect   This   Bonus
Agreement  shall  be governed by the laws of the State of Kansas, and shall
be binding upon the parties  hereto,  their successors, heirs,
legatees and personal representatives.

                   IN  WITNESS  WHEREOF,  parties  hereto  have signed this
Bonus Compensation Agreement the day and year first written above.

                                         
                                         PARTY OF THE FIRST PART:
                                           
                                         AMVESTORS FINANCIAL CORPORATION
                                         
                                         
                                         
                                         By: /s/Mark V. Heitz
                                            _________________________
                                            Mark V. Heitz, its President
                                            and General Counsel
         
ATTEST:


/s/Lynn F. Hammes
_____________________________
CORPORATE SECRETARY


                                         AMERICAN INVESTORS LIFE INSURANCE
                                            COMPANY, INC.
                                         
                                         
                                         
                                         By: /s/Mark V. Heitz
                                            _____________________________
                                            Mark V. Heitz, its Chairman of
                                            the Board and General Counsel

ATTEST:
         
/s/Lynn F. Hammes
__________________________
CORPORATE SECRETARY
- - -9-
                                         COMPENSATION COMMITTEE - AMVESTORS 
                                         FINANCIAL CORPORATION and AMERICAN 
                                         INVESTORS LIFE INSURANCE COMPANY,
                                            INC. 
                                         
                                         
                                         
                                         By: /s/ R. Rex Lee
                                            ______________________________
                                            R. Rex Lee, it Chairman
                                         
                                         
                                         PARTY OF THE SECOND PART:
                                         
                                         
                                        /s/Ralph W. Laster, Jr. 
                                         _________________________________
                                         RALPH W. LASTER, JR.
 
- - -10-

                              BONUS COMPENSATION AGREEMENT 
          
          
                   THIS BONUS COMPENSATION AGREEMENT ["Bonus Agreement"] is  
 
         made  and  entered  into this 30th day of September, 1994, by and  
 
         between AMVESTORS FINANCIAL CORPORATION ["AmVestors"] and AMERICAN  
 
         INVESTORS  LIFE  INSURANCE  COMPANY,  INC.  ["AILICO"], all Kansas  
 
         corporations, as parties of the first  part,  and  MARK  V.  HEITZ  
 
         ["Mr. Heitz"], an individual, party of the second part. 
 
                                    WITNESSETH: 
 
                   WHEREAS,   AmVestors  has  employed  Mr.  Heitz  as  its  
 
         President and General Counsel, and AILICO has employed  Mr.  Heitz  
 
         as  its  Chairman of the Board of Directors and General Counsel in  
 
         accordance  with  the  terms  and  conditions  of  an   Employment  
 
         Agreement dated December 17, 1992; 
 
                   WHEREAS,  in  accordance  with  the Employment Agreement  
 
         dated December 17, 1992, the Board of Directors of  AmVestors  and  
 
         AILICO  have  established  the  amount  of Mr. Heitz's annual base  
 
         salary, benefits and perquisites, but have not provided  him  with  
 
         any  additional  compensation based upon the financial performance  
 
         or  profitability  of   AmVestors   and   its   affiliates   ["the  
 
         Companies"]; 
 
                   WHEREAS, AmVestors and AILICO believe that Mr. Heitz may  
 
         be in a  position  to  influence  the  financial  performance  and  
 
         profitability  of  the  Companies  by  virtue  of  his employment,  
 
         knowledge and experience; 
 
                   WHEREAS, AmVestors and  AILICO  believe  that  the  best  
 
         interests of the Companies, their shareholders, policyholders and/ 
 
         or creditors will be  promoted  by  providing  Mr.  Heitz  with  a  
          
          
                                        -1-  
 
 
 
         personal  financial incentive to maximize the profitability of the  
 
         Companies, and that this objective can be  attained  by  affording  
 
         him the opportunity to earn additional or bonus compensation based  
 
         upon objective indicia of performance; 
 
                   WHEREAS, AmVestors and  AILICO  desire  to  provide  Mr.  
 
         Heitz   with   the   opportunity   to  earn  additional  or  bonus  
 
         compensation based upon the financial performance of the Companies  
 
         in accordance with the terms and conditions described below; 
 
                   WHEREAS,  Mr.  Heitz  desires  the  opportunity  to earn  
 
         additional or bonus compensation, in addition to his  annual  base  
 
         salary,   benefits  and  perquisites,  based  upon  the  financial  
 
         performance of the Companies in  accordance  with  the  terms  and  
 
         conditions described below. 
 
                   NOW  THEREFORE, in consideration of the mutual covenants  
 
         and conditions contained herein, the parties expressly  understand  
 
         and agree as follows: 
 
                   1.   Performance of Executive Employee.  Mr. Heitz shall  
 
         fully discharge his duties and responsibilities in accordance with  
 
         the  Employment  Agreement  dated  December  17,  1992,  and shall  
 
         utilize his best efforts to maximize the financial performance and  
 
         profitability  of  the  Companies  to the fullest extent permitted  
 
         under law. 
 
                   2.   Additional or Bonus Compensation.  During each year  
 
         of  his employment, Mr. Heitz shall be entitled to earn additional  
 
         or bonus compensation based upon the annual financial  performance  
 
         of  AmVestors and its affiliates, and shall be entitled to receive  
 
         such compensation if one or more specified performance  objectives  
 
          
          
                                        -2- 


         have  been  fulfilled  and  the  conditions  of  this  section are  
 
         otherwise satisfied.  
 
                        (a)  Peformance Objectives   During  each  calendar  
 
         year  of his employment, Mr. Heitz shall be entitled to additional  
 
         or bonus compensation if one or more of the following goals is met   
 
         for  the calendar year as a whole: (i) AmVestors achieves a return  
 
         on equity equal to or greater than 13%;  (ii)  AmVestors  achieves  
 
         asset  growth  equal  to  or  greater  than  15%;  (iii) AmVestors  
 
         realizes a total return on  its  own  common  stock  equal  to  or  
 
         greater than the total return reported in the Standard & Poor Life  
 
         Index for the life insurance industry that year;  (iv)  AmVestors'  
 
         core  operating earnings are equal to or greater than the reported  
 
         expectations of market analysts as of April 1st  of  the  calendar  
 
         year;  (v)  AILICO  receives  premiums  and  annuity consideration  
 
         before reinsurance equal to or greater  than  $300  million;  (vi)  
 
         AmVestors  realizes  and/or  maintains  a gross margin equal to or  
 
         greater than 200 basis points ["BP"]; and  (vi)  AmVestors  incurs  
 
         total expenses equal to or less than 100 basis points ["BP"].  
 
                        (b)  Definitions   For  purposes  of  this section:   
 
         (i) "return on equity" shall be stated  as  a  percentage  derived  
 
         from  net  income  divided by average shareholder's equity for the  
 
         calendar year; (ii) "asset growth" shall be stated as a percentage  
 
         derived from total assets as of December 31st of the calendar year  
 
         minus total assets as of December 31st of the  preceding  calendar  
 
         year  divided by total assets as of December 31st of the preceding  
 
         calendar year; (iii) "total return on its own common stock"  shall  
 
         be  calculated  using  the  same  factors and metholodology as the  
                                        -3- 

         Standard & Poor  Life  Index,  including  stock  appreciation  and   
 
         dividends  per share, if any, during the calendar year; (iv) "core  
 
         operating earnings" shall be derived from the corresponding  entry  
 
         on  Form  10K of AmVestors' annual report to the shareholders; (v)  
 
         "the reported expectations of market analysts" means any published  
 
         forecast(s)  of future financial performance deemed to be reliable  
 
         by AmVestors' Board of Directors  in  its  sole  discretion;  (vi)  
 
         "premiums  and  annuity consideration before reinsurance" shall be  
 
         derived from AILICO's  annual  statement  filed  with  the  Kansas  
 
         Insurance  Department;  (vii) "gross margin" shall be derived from  
 
         the corresponding entry in the margin  analysis  on  Form  10K  of  
 
         AmVestors'  annual  report  to the shareholders; and (viii) "total  
 
         expenses" means general insurance  expenses  and  amortization  of  
 
         deferred  acquisition  cost ["DAC"] associated with core operating  
 
         earnings stated as a percentage of average invested assets for the  
 
         calendar year. 
 
                        (c)  Additional   or   Bonus  Compensation  Formula   
 
         Additional  or  bonus  compensation   shall   be   calculated   by  
 
         multiplying  Mr.  Heitz's annual base salary for the calendar year  
 
         ["base"] times the ratio of performance  objective  points  earned  
 
         divided  by  total  performance  objective  points  possible.  For  
 
         purposes of this formula, performance objectives are assigned  the  
 
         following point values:   
 
                   Objective                               Points 
              AmVestors Return on Equity > 13%  . . . . . .  1 
               
              AmVestors Asset Growth > 15%  . . . . . . . .  1 
               
              Total Return on AmVestors Stock  
                 > Total Return on S&P Life Index . . . . .  1 
- - -4- 
              AmVestors Core Operating Earnings  
                 > Analyst Expectations . . . . . . . . . .  1 
               
              AILICO Premiums & Annuity  
                 Consideration > $300 Million . . . . . . .  1 
               
              AmVestors Gross Margin > 200 BP . . . . . . . 0.5 
               
              AmVestors Total Expenses  
                 < 100 BP . . . . . . . . . . . . . . . . . 0.5 
for a total of 6.0 performance objective points possible each year  
 
         in  which  such  criteria  are  utilized.   In   determining   the  
 
         multiplication  ratio  as a fractional amount, the total objective  
 
         points earned serves as the  numerator  and  the  total  objective  
 
         points  possible  serves  as  the  denominator.  If no performance  
 
         objectives are achieved for the calendar year as a whole, however,  
 
         no points are earned and no additional or bonus compensation shall  
 
         be due. 
 
                        (d)  Modification of Performance Measures and Point  
 
         Values   During  the  first ninety (90) days of calendar year 1995  
 
         and each calendar year thereafter as deemed appropriate, the Board  
 
         of  Directors  of  AmVestors  and AILICO, in consultation with the  
 
         Compensation Committee, is authorized in its  sole  discretion  to  
 
         amend,   modify   and/or   supplement  the  performance  goals  or  
 
         objectives set forth in subsections (a), (b) and (c) above, and to  
 
         assign  relative  point  values  to  all such performance goals or  
 
         objectives, for the purpose of determining Mr. Heitz's eligibility  
 
         for  additional  or bonus compensation and calculating its amount,  
 
         and any such amendments or modifications shall be effective as  of  
 
         January 1st of any calendar year in which the action is taken.   
                                        -5- 

                        (e)  Allocation  and Payment of Additional or Bonus  
 
         Compensation   The  total  amount  of  any  additional  or   bonus  
 
         compensation  which  may  be otherwise due in accordance with this  
 
         section for any year of Mr. Heitz's employment shall be  allocated  
 
         in  equal  amounts  to  a cash bonus and a salary bonus to be paid  
 
         during the next succeeding calendar  year  as  follows:   (i)  Mr.  
 
         Heitz  shall be paid the total amount of the cash bonus [i.e., 50%  
 
         of all additional or bonus compensation] in a lump sum as soon  as  
 
         practicable  following  receipt  of the certified audit report for  
 
         the year in which objective points were earned, but no later  than  
 
         April  15th;  and (ii) Mr. Heitz shall be paid the total amount of  
 
         the salary bonus in equal bi-monthly installments from April  15th  
 
         through December 31st except as otherwise provided herein. 
 
                        (f)  Entitlement to and Forfeiture of Additional or  
 
         Bonus Compensation Under Prescribed Circumstances   The  terms  of  
 
         this subsection shall have the same meaning as terms utilized in a  
 
         comparable context of the Employment Agreement dated December  17,  
 
         1992.  
 
                             (i)  Expiration  of Term of Employment  In the  
 
         event that Mr. Heitz's employment is  terminated  for  any  reason  
 
         upon  expiration of the period covered by his Employment Agreement  
 
         dated December 17, 1992, Mr. Heitz shall be entitled to receive  a  
 
         lump  sum  payment  equal to the full amount of any cash bonus and  
 
         salary bonus that would otherwise have been due or owing  to  him,  
 
         which  shall be paid within ten (10) days following receipt of the  
 
         certified  audit  report  for  the  last  calendar  year  of   his  
 
         employment. 
                                        -6- 

                             (ii) Death  or  Disability   In the event that  
 
         Mr. Heitz's employment is terminated due to death or disability at  
 
         any time prior to December 31st of any calendar year, his personal  
 
         representative(s): shall be entitled to receive a lump sum payment  
 
         equal  to  the full amount of any cash bonus and salary bonus that  
 
         would otherwise have been due or owing to him for the remainder of  
 
         such calendar year, which shall be paid within thirty (30) days of  
 
         death or disability; and, if Mr. Heitz was employed at least  nine  
 
         (9)  months during the calendar year of death or diability, a lump  
 
         sum payment equal to the full amount of any cash bonus and  salary  
 
         bonus  that  would  otherwise have been due or owing to him during  
 
         the next succeeding calendar year, which shall be paid within  ten  
 
         (10)  days following receipt of the certified audit report for the  
 
         calendar year of his death or disability. 
 
                             (iii)     Termination For Good Reason  In  the  
 
         event  that  Mr.  Heitz terminates his employment for good reason,  
 
         including a change in control, at any time prior to December  31st  
 
         of  any  calendar year, he shall be entitled to receive a lump sum  
 
         payment equal to the full amount of  any  cash  bonus  and  salary  
 
         bonus  that  would otherwise have been due or owing to him for the  
 
         remainder of such calendar year, which shall be paid within thirty  
 
         (30) days of termination; and an additional lump sum payment equal  
 
         to the full amount of any cash bonus and salary bonus  that  would  
 
         otherwise have been due or owing to him during the next succeeding  
 
         calendar year, which shall be paid within ten (10) days  following  
 
         receipt of the certified audit report for the year of termination.  
                                        -7- 
                             (iv)   Termination Without Good Reason  In the  
 
         event that Mr. Heitz terminates his employment without good reason  
 
         prior  to  December  31st  of  any  calendar year, Mr. Heitz shall  
 
         forfeit his right to any unpaid salary bonus through the remainder  
 
         of  the  calendar  year of termination, and Mr. Heitz shall not be  
 
         entitled to receive any cash bonus or salary bonus that would have  
 
         otherwise  been  due  or owing to him hereunder at any time during  
 
         the calendar year following such termination.      
 
                             (v) Termination Without Cause   In  the  event  
 
         that  Mr.  Heitz's  employment  is  terminated by AmVestors and/or  
 
         AILICO without cause prior to December 31st of any calendar  year,  
 
         Mr. Heitz shall be entitled to receive the full amount of any cash  
 
         bonus and salary bonus otherwise due in that calendar year,  which  
 
         shall  be  paid  within ten (10) days of such termination; and, if  
 
         Mr. Heitz was employed for at least nine  (9)  months  during  the  
 
         year of termination, he shall be entitled to receive an additional  
 
         lump sum payment equal to the full amount of the  cash  bonus  and  
 
         salary  bonus  that  would have otherwise been due or owing to him  
 
         hereunder during the next succeeding calendar year, which shall be  
 
         paid within ten (10) days following receipt of the certified audit  
 
         report for the year of termination. 
 
                             (vi) Termination for Cause  In the event  that  
 
         AmVestors and/or AILICO terminate Mr. Heitz's employment for cause  
 
         prior to December 31st of  any  calendar  year,  Mr.  Heitz  shall  
 
         forfeit his right to any unpaid salary bonus through the remainder  
 
         of the calendar year of termination, and Mr. Heitz  shall  not  be  
 
         entitled to receive any cash bonus or salary bonus that would have  
                                        -8- 
         otherwise been due or owing to him hereunder at  any  time  during  
 
         the next succeeding calendar year.       
 
                   3.   Governing   Law  and  Binding  Effect   This  Bonus  
 
         Agreement shall be governed by the laws of the  State  of  Kansas,  
 
         and  shall  be  binding upon the parties hereto, their successors,  
 
         heirs, legatees and personal representatives. 
 
                   IN WITNESS WHEREOF,  parties  hereto  have  signed  this  
 
         Bonus Compensation Agreement the day and year first written above. 
 
                                          
                                         PARTY OF THE FIRST PART: 
                                          
                                          
                                         AMVESTORS FINANCIAL CORPORATION 
                                          
                                          
                                          
                                          
                                         By:/s/Ralph W. Laster, Jr.   

                                            Ralph W. Laster, Jr., its 
                                            Chairman of the Board and Chief 
                                            Executive Officer 
         ATTEST: 
          
          
          
         /s/Lynn F. Hammes                          
         CORPORATE SECRETARY 
                                         AMERICAN INVESTORS LIFE INSURANCE 
                                            COMPANY, INC. 
                                          
                                          
                                          
                                          
                                         By:/s/Ralph W. Laster, Jr.

                                            Ralph W. Laster, Jr., its 
                                            President and Chief Executive 
                                            Officer  
         ATTEST: 
          
          
          
         /s/Lynn F. Hammes                          
         CORPORATE SECRETARY 
                                         -9-

                                         COMPENSATION COMMITTEE - AMVESTORS  
                                         FINANCIAL CORPORATION and AMERICAN  
                                         INVESTORS LIFE INSURANCE COMPANY, 
                                            INC.  
                                          
                                          
                                          
                                          
                                         By:/s/R. Rex Lee           
                                            R. Rex Lee, it Chairman 
                                          
                                          
                                         PARTY OF THE SECOND PART: 
                                          
                                          
                                          
                                          
                                         /s/MarK V. Heitz            
                                         MARK V. HEITZ 
 -10- 


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