AMVESTORS FINANCIAL CORP
DEF 14A, 1995-04-17
LIFE INSURANCE
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NOTICE OF ANNUAL MEETING
OF
STOCKHOLDERS
        NOTICE IS HEREBY GIVEN, that the Annual Meeting of Stockholders of 
AmVestors Financial Corporation will be held at 10:00 a.m. on May 18, 1995, 
at the Doubletree Hotel, (near Kansas City International Airport) 8801 N.W. 
112th Street, Kansas City, Missouri 64153 for the following purposes:
            A.To elect three (3) Class II directors to serve until their terms
expire or until their successors shall be 
                elected and shall qualify;
            B.To approve the 1995 Agents Stock Option Plan;
            C.To ratify the selection of independent public accountants; and
            D.To act upon any other matters which may come before the meeting or
any adjournment thereof.
        The Board of Directors has fixed the close of business on April 13, 
1995, as the record date for determination of stockholders entitled to notice 
of and to vote at the meeting.
        You are cordially invited to attend the meeting. Even in the event 
that you plan to attend, you are respectfully requested to sign, date and 
return the enclosed proxy.
                                          By Order of the Board of Directors

                                            LYNN F. HAMMES, Secretary


Dated: April 13, 1995
Topeka, Kansas

IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THIS MEETING. WHETHER OR 
NOT YOU EXPECT TO ATTEND IN PERSON, PLEASE SIGN AND DATE THE ENCLOSED PROXY 
CARD AND RETURN IT. NO POSTAGE IS REQUIRED IF MAILED IN THE UNITED STATES.
1
<PAGE>
AMVESTORS FINANCIAL CORPORATION
415 S.W. EIGHTH AVENUE, TOPEKA, KANSAS   66603
PROXY STATEMENT
ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD
MAY 18, 1995
        This proxy statement is furnished in connection with the solicitation 
of proxies by and on behalf of the Board of Directors of AmVestors Financial 
Corporation (hereinafter referred to as "AmVestors" or the "Company"), the 
parent company of American Investors Life Insurance Company, Inc. 
(hereinafter referred to as "American" or the "Insurance Company"), American 
Investors Sales Group, Inc., AmVestors Investment Group, Inc. and Omni-Tech Me
dical, Inc., to be used in voting at the Annual Meeting of Stockholders of 
the Company to be held at 10:00 a.m. on May 18, 1995, at the Doubletree 
Hotel, 8801 N.W. 112th Street, Kansas City, Missouri 64153. The approximate 
date on which the proxy materials for the 1995 Annual Meeting of Stockholders 
are being mailed to stockholders of record is April 14, 1995.
        A person giving the enclosed proxy has the power to revoke it at any 
time before it is voted by notifying the Secretary of the Company in writing, 
by submitting a later-dated proxy or by voting in person at the meeting. 
Giving the proxy will not in any way affect the stockholder's right to attend 
the annual meeting and vote in person. The cost of this solicitation will be 
borne by the Company and may be conducted by mail, in person, or by telephone 
by employees of the Company. Such employees will receive no additional 
compensation for their participation in the solicitation of proxies on behalf 
of the Board of Directors. The Company has retained Beacon Hill Partners, 
Inc. to assist in the solicitation of proxies on behalf of the Board of 
Directors for a fee of approximately $5,000.00 plus out-of-pocket expenses.
        Stockholders of record at the close of business on April 13, 1995, 
will be entitled to notice of and to vote at the meeting. On the record date, 
there were 10,071,472 issued and outstanding shares of AmVestors Common Stock 
("Common Stock"), no par value per share. A majority of the total issued and 
outstanding shares entitled to vote at the Annual Meeting will constitute a 
quorum. Broker non-votes, abstentions and withheld authority votes all count 
for the purpose of determining a quorum. Shares as to which a stockholder 
abstains are considered shares entitled to vote on the applicable proposal 
and are included in determining whether such proposal is approved (i.e., an 
abstention would have the effect of a vote against the applicable proposal). 
On the other hand, broker non-votes are not considered shares entitled to 
vote on the applicable proposal and are not included in determining whether 
such proposal is approved (i.e. a broker non-vote would have no effect on the 
outcome of a vote on the applicable proposal). Stockholders of record are 
entitled to one vote per share upon all matters presented at the meeting, 
with the exception of the election of directors. Stockholders have cumulative 
voting rights with respect to the election of directors. Each stockholder 
shall have the right to cast as many votes in the aggregate as shall equal 
the number of shares held by him multiplied by the number of directors to be 
elected, and each stockholder may cast the whole number of votes for one 
candidate or may divide his votes among the three candidates in any manner 
the stockholder may determine. There are no conditions precedent to the 
exercise of such rights.
        The shares covered by any properly executed proxy received by the 
Board of Directors prior to the meeting will be voted as the stockholder 
specifies; HOWEVER, IF ANY SUCH PROXY FAILS TO SPECIFY HOW IT WILL BE VOTED 
IN THE ELECTION OF DIRECTORS OR ON ANY PROPOSAL, IT WILL BE VOTED FOR THE 
ELECTION OF THE NOMINEES; for the approval of the 1995 Agents stock option 
plan; AND FOR THE RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS LISTED 
THEREON. IN THE DISCRETION OF THE HOLDER OF THE PROXY, VOTES FOR THE ELECTION 
OF DIRECTORS MAY BE CUMULATED IN THE MANNER THAT THE HOLDER OF THE PROXY 
DETERMINES. As to any other matter of business which is properly brought 
before the meeting, a vote may be cast pursuant to the accompanying proxy in 
accordance with the judgment of the holder of the proxy; however, the Board 
of Directors does not know of any such other matters of business as of the 
date of mailing the proxy materials.
        Proposals for the 1996 Annual Meeting of the Company must be 
submitted in writing by qualified stockholders on or before December 16, 
1995.
        ALL STOCKHOLDERS ARE URGED TO COMPLETE, DATE, EXECUTE AND RETURN THE 
ENCLOSED FORM OF PROXY.
        2
<PAGE>
        PRINCIPAL HOLDERS OF VOTING SECURITIES
        Based upon the records of the Company and filings with the Securities 
and Exchange Commission as of April 13, 1995,  there were no persons who were 
known to the Company to be the beneficial owners of more than five percent 
(5%) of the Company's Common Stock (the only class of voting securities 
outstanding).
SECURITIES OWNED BY MANAGEMENT
        The following table sets forth, as of March 31, 1995, information 
with respect to the beneficial ownership of the Company's Common Stock by 
each director, each nominee, each executive officer named in the Summary 
Compensation Table below, and by all directors, nominees and officers as a 
group:
<TABLE>
<CAPTION>
<S>                                                                           <C>                            <C>
                                                                                  AMOUNT AND NATURE OF                
NAME OF BENEFICIAL OWNER                                                        BENEFICIAL OWNERSHIP <F1>      PERCENT OF CLASS
_____________________________                                                  __________________________    _______________
Janis L. Andersen, Director                                                          24,944 <F2>                    *
Robert G. Billings, Director                                                         12,021 <F3>                    *
Jack H. Brier, Director                                                              10,278 <F4>                    *
Lynn F. Hammes, Secretary & Treasurer of the Company                                 69,280 <F5>                    *
Mark V. Heitz, President, General Counsel and Director of the Company               175,956 <F6>                    1.7%
Ralph W. Laster, Jr., Chairman, Chief Executive Officer and
     Director of the Company                                                        220,851 <F7>                    2.2%
R. Rex Lee, M.D., Director                                                          110,033 <F8>                    1.1%
Robert R. Lee, II, Director                                                          12,263 <F9>                    *
Robert T. McElroy, M.D., Director                                                    52,430 <F10>                   *
James V. O'Donnell, Director                                                          4,500 <F11>                   *
Timothy S. Reimer, Chief Investment Officer of the Company                           63,695 <F12>                   *
All officers and directors as a                                                       
group (11 persons)                                                                  756,251                        7.4%

*Less than one percent (1%)
<FN><F1> Directors and Officers have sole voting and investment powers of the 
shares shown unless held under options or otherwise indicated below.
<F2> Includes 7,000 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F3> Includes 7,000 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F4> Includes 1,600 shares owned by Brier Development Company, Inc. Mr. Brier 
is the president and sole shareholder of Brier Development Company, Inc. 
Includes 3,500 shares which may be acquired upon the exercise of options 
which are currently exercisable.
        3
<PAGE>
<F5> Includes 4,580 shares allocated and held in trust under the Company's 
Employee Stock Ownership Plans ("ESOPs"). Includes 64,000 shares which may be 
acquired upon the exercise of options which are currently exercisable.
<F6> Includes 8,266 shares allocated and held in trust under the Company's 
ESOPs. Includes 158,240 shares which may be acquired upon the exercise of 
options which are currently exercisable.
<F7> Includes 9,892 shares allocated and held in trust under the Company's 
ESOPs. Includes 169,562 shares which may be acquired upon exercise of options 
which are currently exercisable.
<F8> Includes 577 shares allocated and held in trust under the Company's 
ESOPs. Includes 42,271 shares which may be acquired upon the exercise of 
options which are currently exercisable.
<F9> Includes 7,000 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F10> Includes 1,339 shares owned by Dr. McElroy's spouse. Includes 3,500 
shares which may be acquired upon exercise of options which are currently 
exercisable.
<F11> Includes 3,500 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F12> Includes 5,538 shares allocated and held in trust under the Company's 
ESOPs. Includes 58,157 shares which may be acquired upon the exercise of 
options which are currently exercisable.
</TABLE>
PROPOSAL A
ELECTION OF DIRECTORS
        The Company's Articles of Incorporation provide that the members of 
the AmVestors Financial Corporation Board of Directors (the "Board") shall be 
divided into three classes, as nearly equal in number as possible, each of 
which is to serve for three years, one class being elected each year. The 
terms of the directors in Class II expire with this Annual Meeting.
        Unless otherwise directed, the shares represented by properly 
executed proxies received prior to the vote on the election of directors will 
be cast for the three nominees listed below. If any nominee becomes 
unavailable for any reason, or if a vacancy on the Board of Directors should 
occur before the election (which events are not anticipated), the shares 
represented by proxies may be voted for such other person as may be 
determined by the holder of such proxies.
        The following information is provided for the nominees for the Class 
II directors and for the Class I and Class III directors whose terms in 
office are continuing.
NOMINEES FOR ELECTION AS CLASS II DIRECTORS
<TABLE>
<CAPTION>
<S>                               <C>              <C>                                       <C>                    <C>
                                                              PRINCIPAL                          DIRECTOR              TERM TO
                NAME                  AGE                     OCCUPATION                          SINCE                 EXPIRE
      ______________________        _______         _____________________________             ______________         ___________
Robert G. Billings                     58      President, Alvamar, Inc.                            1986                  1998

Jack H. Brier                          48      President, Brier Development
                                                Company, Inc.                                      1994                  1998

Robert R. Lee, II                      37      Attorney, Wilson, Lee & Gurney                      1992                  1998
</TABLE>
        4
<PAGE>
        CONTINUING DIRECTORS WHOSE TERMS ARE NOT EXPIRING
<TABLE>
<CAPTION>
<S>                                   <C>      <C>                                                 <C>                   <C>
Ralph W. Laster, Jr.                   43      Chairman of the Board and Chief                      
                                                Executive Officer of AmVestors
                                                Financial Corporation                              1986                  1996

R. Rex Lee, M.D.                       65      Physician and Surgeon                               1986                  1996

James V. O'Donnell                     44      President, Bush-O'Donnell and
                                                Company, Inc.                                      1994                  1996

Janis L. Andersen                      41      Self-Employed Public Relations                       
                                                Marketing Consultant                               1986                  1997

Mark V. Heitz                          42      President and General Counsel of                     
                                                AmVestors Financial Corporation                    1986                  1997

Robert T. McElroy, M.D.                59      Physician and Surgeon                               1994                  1997      
</TABLE>


NOMINEES

        Robert G. Billings is President of Alvamar, Inc., a real estate 
development company. He has served on AmVestors' Board since 1986 and has 
been a director of the Insurance Company since 1982. Mr. Billings has also 
served on the Board of AmVestors Investment Group, Inc. since 1988.
        Jack H. Brier was appointed to the Board of AmVestors on March 24, 
1994. He has served on the Board of AmVestors Investment Group since 1992. 
Mr. Brier served as a member of the Board of Trustees of the Kansas Public 
Employees Retirement System from 1990 to 1992. He is also a member of the 
Board of Columbian National Title Insurance Company. Mr. Brier is currently 
the President of Brier Development Company, Inc. in Topeka, Kansas.
        Robert R. Lee, II has been engaged in the private practice of law in 
Wichita, Kansas, since 1984. He is currently a partner in the law firm of 
Wilson, Lee & Gurney. Mr. Lee has served on the Board of AmVestors since 1992 
and the Insurance Company since 1989. Mr. Lee is the son of Dr. R. Rex Lee, a 
fellow member of the AmVestors' Board.
CONTINUING DIRECTORS
        Ralph W. Laster, Jr. has served as Chief Executive Officer of 
AmVestors since January 1988, and as Chairman of the Board of AmVestors since 
May 1988. In addition to his duties as Chairman and Chief Executive Officer 
of AmVestors, Mr. Laster has also served as President and Chief Executive 
Officer of the Insurance Company since April 1991 and serves as Chairman of 
the Board of American Investors Sales Group, Inc; Chairman, President and 
Chief Executive Officer of AmVestors Investment Group, Inc.; and Chairman and 
Chief Executive Officer of Omni-Tech Medical, Inc. Mr. Laster has served the 
Company since its inception and has been affiliated with the Insurance 
Company since 1981.
        R. Rex Lee, M.D. was an incorporator of the Insurance Company and has 
served as a director of the Insurance Company since its incorporation in 
March 1965. Dr. Lee has also served on the Board of AmVestors since its 
inception in 1986. In addition, Dr. Lee served as Senior Medical Director to 
the Insurance Company from May 1965 to April 1993. Dr. Lee is a self-employed 
physician and surgeon in Wichita, Kansas.
        James V. O'Donnell was appointed to the Board of AmVestors on March 
24, 1994. Mr. O'Donnell has served on the Board of AmVestors Investment Group 
since 1990. He currently serves as President of Bush-O'Donnell and Company, 
Inc., a funds management and investment banking firm in St. Louis, Missouri. 
Prior to his work at Bush-O'Donnell, Mr. O'Donnell was employed at Goldman, 
Sachs & Company from 1974 to 1988 where he held the title of Vice President.
        5
<PAGE>
        Janis L. Andersen has been a director of the Insurance Company since 
August 1987. She also has served on the Board of AmVestors since its 
inception in 1986. Ms. Andersen is a self-employed public relations and 
marketing consultant.
        Mark V. Heitz currently serves as President and General Counsel of 
AmVestors; Chairman and General Counsel of the Insurance Company; and 
President and Chief Executive Officer of American Investors Sales Group, Inc. 
He has served as a director of the Company since its inception in 1986. Mr. 
Heitz has also served as a director of American Investors Sales Group, Inc. 
since 1986. He is also currently a member of the Boards of AmVestors 
Investment Group, Inc. and Omni-Tech Medical, Inc. to which he was elected in 
1988 and 1992, respectively.
        Robert T. McElroy, M.D. was appointed to the Board of AmVestors on 
March 24, 1994. He has also served as a director of the Insurance Company 
since 1983. Dr. McElroy is a self-employed physician and surgeon in Topeka, 
Kansas.
        The favorable vote of a plurality of the Common Stock of the Company 
in attendance or represented by proxy and entitled to vote at the Annual 
Meeting is needed for the election of directors.
        The Board of Directors recommends a vote FOR the election of each of 
the nominees to the Board.
BOARD OF DIRECTORS
BOARD AND COMMITTEES OF THE BOARD
        The full Board met 9 times in 1994. All directors attended more than 
75% of the total number of meetings of the Board and Committees to which they 
belong. 
        The Company has standing audit, nominating and compensation 
committees.
        The Company's Audit Committee consists of Messrs. Brier, Billings and 
Robert R. Lee, II. The committee met three times during the year. Its 
function is to recommend to the Board of Directors the independent public 
accounting firm that will conduct the annual audit of the Company's accounts, 
to review the nature and scope of the audit, to review the accounting 
practices and control systems of the Company, and to review the 
qualifications and performance of the proposed auditing firm. The selection 
of such firm is subject to ratification by the stockholders at each Annual 
Meeting.
        The Nominating Committee consists of Ms. Andersen, Mr. Laster and Dr. 
R. Rex Lee. The committee met once during the year to nominate directors for 
election. They will consider stockholder nominations submitted in writing.
        The Compensation Committee consists of Mr. O'Donnell, Dr. McElroy and 
Dr. R. Rex Lee, who serves as chairman of the committee. The committee met 
three times to review and recommend to the Board of Directors the levels, 
amounts and types of compensation and remuneration paid to officers and 
directors of the Company. See Executive Compensation.
COMPENSATION OF DIRECTORS
        Outside directors were compensated for their service on the Board of 
AmVestors Financial Corporation at the rate of $250 per month plus $1,250 for 
each meeting attended. For committee meetings held on days other than the 
regular Board Meeting, each outside Board member in attendance is compensated 
$500 for such attendance in service. Directors who are employees of the 
Company are not compensated for service as members of the Board or any 
Committee of the Board. In addition, the Chairman of the Compensation 
Committee is paid $1,000 per month.
        6
<PAGE>
        On May 19, 1994 the stockholders approved the 1994 Stock Deferral 
Plan for Non-Employee Directors ("Director Deferral Plan").  Under the 
Director Deferral Plan, each non-employee director may elect to defer the 
receipt of fees for services to the Board and its Committees, which are then 
credited in stock units payable in an equal number of shares of AmVestors' 
Common Stock and held by the Company in an account for the benefit of such 
director. In the event of such an election, the Company will apply the amount 
of director fees specified by the director to determine the number of shares 
of the Company's Common Stock that are payable to such director based on a 
price equal to the average closing price of the Company's Common Stock for 
the quarter in which such election applies. 
        On March 26,  1992, the Company adopted the AmVestors Financial 
Corporation Directors Retirement Plan ("Plan"). The Plan provides a monthly 
retirement benefit to eligible retired directors in the amount of $750. In 
addition, the Company will continue to pay premiums for life insurance 
coverage for each eligible director for the amount of coverage provided while 
they were a director of the Company. Directors who attain age 60 and have 
completed five years of service for the Company are eligible to receive 
benefits under the Plan.
EXECUTIVE OFFICERS
        The following is a list of current executive officers of the Company. 
Officers serve at the pleasure of the Board of Directors.
<TABLE>
<CAPTION>
<S>                                        <C>          <C>
        Name                                Age          Position(s) Held with the Company
            ____________________            _____        ______________________________________________
        Ralph W. Laster, Jr.                43           Mr. Laster has served as  Chief Executive Officer of AmVestors  
                                                         Financial Corporation since January 1988 and as Chairman of the Board 
                                                         of AmVestors since May 1988.  Mr. Laster has also served as President 
                                                         and Chief Executive Officer of the Insurance Company since April 1991 
                                                         and serves as Chairman of the Board of American Investors Sales 
                                                         Group, Inc; Chairman, President and Chief Executive Officer of 
                                                         AmVestors Investment Group, Inc.; and Chairman and Chief Executive 
                                                         Officer of  Omni-Tech Medical, Inc. 
        Mark V. Heitz                       42           Mr. Heitz currently serves as President and General Counsel of 
                                                         AmVestors; Chairman and General Counsel of the Insurance Company; 
                                                         and President and Chief Executive Officer of American Investors Sales 
                                                         Group, Inc. He has served as a director of the Company since its incep-
                                                         tion in 1986 and as a director of the Insurance Company since 1986. Mr. 
                                                         Heitz has also served as a director of American Investors Sales Group, 
                                                         Inc. since 1986, and he is a member of the Boards of AmVestors 
                                                         Investment Group, Inc. and Omni-Tech Medical, Inc. 
        Thomas M. Fogt                      49           Mr. Fogt currently serves as Executive Vice President Corporate 
                                                         Development of AmVestors. Mr. Fogt has been employed by the 
                                                         Company since July 1994.
        Lynn F. Hammes                      43           Mr. Hammes has served as Secretary and Treasurer of the Company 
                                                         since 1990. In addition, Mr. Hammes also serves as Senior Vice 
                                                         President and Chief Financial Officer of American and Secretary and 
                                                         Treasurer of American, American Investors Sales Group, Inc. and 
                                                         AmVestors Investment Group, Inc. and Treasurer of Omni-Tech 
                                                         Medical, Inc. He is also a member of the Board of AmVestors 
                                                         Investment Group, Inc. to which he was elected in 1993. Mr. Hammes 
                                                         has been employed by the Company since 1987.
        7
<PAGE>
        Timothy S. Reimer                   36           Mr. Reimer has served as Chief Investment Officer of the Company 
                                                         since 1993. In addition, Mr. Reimer serves as Vice President of 
                                                         AmVestors Investment Group, Inc. and Chief Investment Officer of 
                                                         American, American Investors Sales Group, Inc. and AmVestors
                                                         Investment Group, Inc. He is also a member of the Board of AmVestors
                                                         Investment Group, Inc. to which he was elected in 1988. Mr. Reimer 
                                                         has been employed by the Company since 1988.
</TABLE>
EXECUTIVE COMPENSATION
        In accordance with rules pertaining to executive compensation 
disclosure adopted by the Securities and Exchange Commission ("SEC"), the 
Company is required to provide certain data and information with regard to 
the compensation and benefits provided the Company's Chief Executive Officer 
and certain of the most highly compensated executive officers. The disclosure 
requirements include the use of various tables and graphs, and a report from 
the Compensation Committee explaining the rationale that led to the 
fundamental executive compensation decisions discussed herein. 
        The following table sets forth summary compensation information for 
the last three fiscal years on Mr. Laster, the Company's Chief Executive 
Officer, and Messrs. Heitz, Hammes, and Reimer, the three executive officers, 
for services rendered in all capacities to the Company and its subsidiaries 
for the years ended December 31, 1994, 1993 and 1992:
SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
<S>                                 <C>              <C>                             <C>                          <C>
                                                                                         LONG TERM
                                                                                        COMPENSATION
                                                                                              AWARDS                ALL OTHER
              NAME AND                                  ANNUAL COMPENSATION <F1>       SECURITIES UNDERLYING          COMPEN-
                                                       <C>             <C>
         PRINCIPAL POSITION             YEAR           SALARY ($)      BONUS ($)         OPTION/SAR'S (#)         SATION ($) <F2>
___________________________      _______                  ___________            __________                _________________        
  Mr. Ralph W. Laster, Jr.              1994           370,000           370,000               -                      26,134
  Chairman and CEO of the               1993           370,000           162,500            95,000 shrs               28,710
  Company                               1992           325,000           255,000            26,562                    23,029

  Mr. Mark V. Heitz                     1994           235,000           236,788               -                      26,134
  President and General                 1993           235,000           105,000            81,000                    28,710
  Counsel of the Company                1992           210,000           170,000            29,241                    23,029

  Mr. Lynn F. Hammes                    1994           142,500            50,000               -                       25,688
  Secretary and Treasurer               1993           123,632            25,000            37,500                    22,556
  of the Company                        1992            94,000            15,000             2,500                    11,001

  Mr. Timothy S. Reimer                 1994           141,010            70,144               -                       22,051
  Chief Investment Officer              1993           173,813            50,000            24,500                    28,498
  of the Company                        1992           150,000            25,000                -             17,621

<FN><F1> Excludes perquisites which did not exceed the lesser of $50,000 or 10% of 
the combined salary and bonus of any executive officer for the year.
<F2> Amounts reported in this column consist of contributions allocated by the 
Company to each officer under the Company's tax qualified ESOPs and the 
AmVestors Financial Corporation Money Purchase Pension Plan. These 
allocations are held in trust pending the officer's termination or 
retirement. All full-time employees with more than one year of service 
participate in these plans.
</TABLE>
STOCK OPTIONS AND STOCK APPRECIATION RIGHTS
        There were no stock options or stock appreciation rights granted to 
the four executive officers of the Company named above during 1994. 
8
<PAGE>
AGGREGATED OPTION/SAR EXERCISES IN 1994,
AND 1994 YEAR END OPTION/SAR VALUE
<TABLE>
<CAPTION>
<S>             <C>                    <C>                         <C>                              <C> 
                                                                    NUMBER OF SECURITIES
                                                                   UNDERLYING UNEXERCISED              VALUE OF UNEXERCISED
                                                                    OPTIONS/SARS AT 1994            IN-THE-MONEY OPTIONS/SARS
                                                                        YEAR END (#)                 AT 1994 YEAR END ($) (1)
                                                                 __________________________         _________________________
                                                             <C>            <C>                   <C>            <C>           
                                              
                   SHARES ACQUIRED          VALUE                                                       
    NAME           ON EXERCISE (#)      REALIZED ($)          EXERCISABLE    UNEXERCISABLE         EXERCISABLE   UNEXERCISABLE
_________          _______________________________            ____________________________        _________________________
  Mr. Laster             -                     -               169,562             -                211,524              -
  Mr. Heitz              -                     -               158,240             -                218,136              -
  Mr. Hammes             -                     -                64,000             -                75,421               -
  Mr. Reimer             -                     -                58,157             -                 99,064              -
<FN><F1>  Value of unexercised In-The-Money Options is calculated by subtracting the exercise price from the market value of the 
underlying stock at 1994 year end and multiplying the result times the number 
of shares subject to exercise. Year end market value of Common Stock was 
$9.50.
</TABLE>
EMPLOYMENT CONTRACTS AND TERMINATION
OF EMPLOYMENT ARRANGEMENTS
        Pursuant to an employment agreement by and between AmVestors, 
American, AmVestors Investment Group, Inc. and American Investors Sales 
Group, Inc. ("Companies") and Mr. Laster, the Companies have agreed to 
provide Mr. Laster a base salary, health benefits, insurance benefits and 
other perquisites through May 31, 1997. Mr. Laster's salary is reviewed 
annually based upon certain subjective and objective performance factors 
discussed in the Compensation Committee Report on Executive Compensation. The 
agreement also provides that if Mr. Laster is discharged without cause prior 
to the end of the contract term, he is entitled to receive contract 
compensation throughout the remaining term of the contract.
        Pursuant to an employment agreement by and between AmVestors, 
American and Mr. Heitz, AmVestors and American have agreed to provide Mr. 
Heitz a base salary, health benefits, insurance benefits and other 
perquisites through December 31, 1995. Mr. Heitz's salary is reviewed 
annually based upon certain subjective and objective performance factors. The 
agreement also provides that AmVestors and American will pay Mr. Heitz 
severance pay, if he is discharged without cause, in an amount equal to the 
salary and other compensation and benefits due for the remainder of the 
calendar year in which such termination of employment occurs. Mr. Heitz is 
also entitled to receive a continuation of his monthly base salary for a 
period not to exceed the difference between 12 months and the number of 
months after such termination in which salary and benefits were payable in 
the calendar year in which such discharge occurred.
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
        Recommendations on executive compensation are made to the Board by 
the three-member Compensation Committee of the Board ("Committee"). The 
Committee is composed of Mr. O'Donnell, Dr. Lee and Dr. McElroy. Each member 
of the Committee is a non-employee director of the Company. Dr. Lee was 
employed by the Insurance Company during 1992 and 1993 as Senior Medical 
Director.
        On January 22, 1991, the Company made a 30 year, $504,000 first 
mortgage loan on the personal residence of Dr. Lee, a director of the 
Company. At the time the loan was made, it represented a loan to estimated 
value of approximately 80%. The largest outstanding balance on the loan 
during 1994 was $205,059 on January 1, 1994. This loan originally provided 
for interest at the rate equal to the cost of funds of the Eleventh District 
of the Federal Reserve, plus 2% and had a final payment due February 1, 2021. 
On December 10, 1992, the terms of the loan were renegotiated to provide for 
interest to be fixed at rate of 7.5% and a final payment due January 10, 
2008. The outstanding principal balance on this loan was $11,815 as of 
December 31, 1994.
        Set forth below is a report submitted by the Committee addressing the 
Company's compensation policies and philosophies for 1994 as they affected 
Mr. Laster and the other executive officers.
        9
<PAGE>
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
        The Compensation Committee Report on executive compensation below 
shall not be deemed to be filed under or incorporated by reference into any 
filing under the Securities Act of 1933 or the Securities Exchange Act of 
1934, except to the extent that the Company specifically incorporates this 
report by reference.
        In 1994, the Board adopted an Incentive Compensation Plan and Bonus 
Compensation Agreements ("Incentive Plans") to provide certain executive 
officers and key employees with the opportunity to earn incentive 
compensation based upon the financial performance of the Company. The 
Incentive Plans utilize specific financial performance objectives including, 
without limitation, the following: (i) return on equity; (ii) asset growth; 
(iii) total return on AmVestors Common Stock; (iv) core operating earnings; 
(v) premiums and annuity considerations; (vi) gross margin; and (vii) total 
expenses. The Incentive Plans award points to executive officers and key 
employees when specified objectives are attained. Incentive compensation is 
calculated by multiplying the percentage of base salary specified for each 
officer times the ratio of  performance objective points earned divided by 
total performance objective points possible. The number of performance 
objective points possible and the percentage of base salary specified for 
each executive officer is set by the whole Board based upon the 
recommendations of the Compensation Committee and is intended to reflect each 
officer's potential to influence the profitability of the Company's 
operations. The Incentive Plans will be effective for calendar year 1994 and 
will impact compensation paid during 1995.
EXECUTIVE COMPENSATION POLICIES
        This report outlines the Company's general compensation policy, as 
endorsed by the full Board of Directors, and explains the Committee's actions 
with regard to executive compensation for the year ended December 31, 1994. 
Compensation decisions are made by the whole Board based upon the review and 
recommendations of the Committee. It is anticipated that criteria similar to 
that discussed herein, in addition to the criteria set forth in the Incentive 
Compensation Plans described above, will be employed for compensation 
decisions in 1995.
        The focus of the executive compensation program is to attract, 
motivate and retain quality executives by providing a well rounded 
compensation plan based on both Company and individual performance. In 
addition to salary and bonus awards, the Committee may utilize both annual 
and long-term stock incentive plans which are intended to reward executive 
officers and other key employees upon achieving specific goals.
        The Committee recognizes that stock ownership and stock-based 
performance arrangements are beneficial and operate to increase executive 
officers' incentive to enhance stockholder value. The Company relies on this 
type of compensation arrangement as a significant element in the total 
compensation program.
        Section 162(m) of the Internal Revenue Code, enacted in 1993 and 
effective for taxable years beginning after January 1, 1994, generally limits 
to $1 million per individual per year the federal income tax deduction for 
compensation paid by a publicly-held company to certain executive officers. 
Compensation that qualifies as performance-based compensation for purposes of 
section 162(m) is not subject to the $1 million deduction limitation. The 
Committee will consider Section 162(m) in its compensation decisions on any 
ongoing basis. 
EXECUTIVE OFFICER COMPENSATION AND PERFORMANCE
        Compensation paid to the executive officers in 1994 consisted of base 
salary, annual bonus, and contributions to the Company's Employee Stock 
Ownership Plan and Money Purchase Pension Plan. One half of bonus 
compensation paid to executive officers in 1994 was paid in the form of a 
salary bonus throughout the year. As discussed below, each element of 
compensation is based on a combination of qualitative and quantitative 
factors.
BASE SALARY AND ANNUAL BONUS
        The salary and bonus of the Company's executive officers is reviewed 
and approved annually by the Board. The Board's decisions concerning base 
salary and bonus levels are based upon recommendations from the Committee, 
which reviews corporate and individual performance in making its 
recommendations to the Board. To assist the Committee in its compensation 
decisions for executive officers other than himself, the Chief Executive 
Officer reviews the performance of each executive officer and recommends to th
e Committee proposed remuneration for each respective officer. The Committee 
considers both objective and subjective criteria in its evaluation of each 
executive officer, including the Chief Executive Officer.
        10
<PAGE>
        The Committee considered several objective factors in its 
compensation decisions for 1994. Factors relevant to its decisions were 
earnings, return on stockholders' equity, increased premiums, asset growth, 
reduction in bank debt, increased capitalization in American and performance 
of the Insurance Company's investment portfolio. Bonus compensation earned in 
1994 is based on 1993 performance. In 1993, the Company posted core operating 
earnings of $10.1 million, an increase of $8.1 million over 1992, net 
earnings of $18.0 million, an increase of $1.2 million over 1992. 
Stockholders' equity increased 103% from $49.5 million in 1992 to $100.3 
million in 1993. Premiums increased 32% over 1992 to $222.2 million. Average 
invested assets grew from $1.7 billion in 1992 to $1.8 billion in 1993. In 
1993, the Company retired all existing bank debt and contributed $14.6 
million to the capital and surplus of American.
        The Committee also considers subjective factors in its review of each 
executive officer. Such factors include business planning skills, leadership 
abilities, creativity, experience, assumption of additional duties in 
connection with promotions or changes, and individual performance in any 
special projects or situations.
STOCK INCENTIVE PLANS
        The Company currently has three separate stock incentive plans: (1) 
1989 Non-Qualified Stock Option Plan, (2) 1989 Stock Appreciation Rights 
Plan, and (3) 1989 Restricted Stock Plan. The board did not make any award to 
the executive officers named in the Summary Compensation Table under any of 
the stock incentive plans in 1994.
CEO COMPENSATION
        The Chief Executive Officer's primary responsibilities are to direct 
and oversee the day-to-day operations of the Company and its wholly-owned 
subsidiaries, including, but not limited to, the investment of the Company's 
assets.
        In 1994, Mr. Laster's base salary was $370,000 per annum. His base 
salary is established pursuant to his employment contract and is subject to 
increase annually at the sole discretion of the Board. Mr. Laster's base 
salary may not be diminished prior to May 31, 1997. Despite the Company's 
improved financial condition and performance, Mr. Laster's base salary was 
not increased over his 1993 base salary.
        In determining the bonus paid to Mr. Laster, the committee considers 
a number of variables including financial performance, individual 
performance, special assignments or tasks and achievement of particular 
goals. In recommending bonus compensation, the committee exercises broad 
discretion and considers all of the above criteria. No single criteria is 
assigned specific weight in the determination.
        Mr. Laster's cash compensation in 1994 included a bonus of $370,000. 
The 1994 bonus was based upon the Company's Financial performance in 1993 as 
previously described. Among other things, the Committee considered the 
dramatic improvement in earnings profitability, growth in assets, continued 
growth in premiums in 1993, and the increase in the spread between the 
interest rates earned on invested assets and those credited to policyowners.
        In addition to the improved financial performance, the committee also 
considered Mr. Laster's contribution in the success for closing of the 
Company's common stock offering in November 1993. Under Mr. Laster's 
leadership, the Company issued 3.5 million shares of the Company's common 
stock and raised in excess of $35 million in capital. The proceeds raised in 
connection with the offering enabled the Company to retire all outstanding 
bank debt, and repurchase common stock warrants held by one of the Company's 
senior lenders. The balance of the proceeds were contributed to the capital 
and surplus of American.
        The compensation paid to Mr. Laster in 1994 reflects the Committee's 
assessment of this personal performance and leadership, as well as his 
relative value to the Company, and ability to impact the Company's 
performance.
        Dr. R. Rex Lee
        Mr. James V. O'Donnell
        Dr. Robert T. McElroy

        11
<PAGE>
PERFORMANCE GRAPH
        The following graph compares the Company's cumulative total 
stockholder return (assuming reinvestment of dividends) with the S&P 500 
Index and the S&P Life Insurance Index.
        The Stock Performance Graph shall not be deemed to be filed under, or 
incorporated by reference into, any filing under the Securities Act of 1933 
or the Securities Exchange Act of 1934, except to the extent that the Company 
specifically incorporates this graph by reference.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
AMVESTORS, S&P 500 INDEX, AND THE S&P LIFE INSURANCE INDEX
AMVESTORS FINANCIAL CORPORATION
<TABLE>
<CAPTION>
<S>                                                                        <C>       <C>     <C>      <C>      <C>      <C>
                                                                            1989      1990    1991      1992    1993    1994

AmVestors Financial Corporation ...........................                 $100      $22      $49      $78      $78    $68
S&P 500 Index .............................................                  100       103      126      136      150   162
S&P 500 Life Insurance Index...............................                  100        82      117      158      160   133
</TABLE>
Assumes $100 invested on December 29, 1989, in AmVestors Financial 
Corporation Common Stock, the S&P 500 Index and the S&P Life Insurance Index.
        12
<PAGE>
        The Company's Proxy Statement for the 1994 Annual Meeting presented a 
Stock Performance Graph which compared the Company's cumulative total 
stockholder return for the five-year period ending December 31, 1993, to two 
indices of Nasdaq stocks. At that time, the Common Stock was traded on the 
Nasdaq Stock Market. In November 1994, the Common Stock was listed on the New 
York Stock Exchange. Rules of the Securities and Exchange Commission require 
that, if an index is selected which is different from an index used for the 
immediately-preceding year, the Company's total return must be presented in 
the Stock Performance Graph for both the newly selected index and the index 
used in the immediately-preceding fiscal year. Because of the change in 
comparative indices caused by the Company's listing on the New York Stock 
Exchange, the following graph is presented to compare the cumulative total 
stockholder return (assuming reinvestment of dividends) for the Company's 
common stockholders during the five-year period ended December 31, 1994, to 
the same two comparative groups contained in the 1994 Proxy Statement, namely 
the Total Return Index for the Nasdaq Stock Market, and the Total Return 
Index for Nasdaq Financial Stocks.
<TABLE>
<CAPTION>
<S>                                                                               <C>      <C>       <C>     <C>      <C>      <C>
                                                                                   1989    1990      1991    1992      1993    1994
AmVestors Financial Corporation............................                         $100      $22      $49      $78      $78    $68
Nasdaq Stock Market (US) ..................................                           100      85      137      158      181    177
Nasdaq Financial Stocks....................................                           100      77      119      170      197    198
</TABLE>
Assumes $100 invested on December 29, 1989, in AmVestors Financial 
Corporation common stock, the Total Return Index for the Nasdaq Stock Market 
and the Total Return Index for Nasdaq Financial Stocks.
        13
<PAGE>
COMPLIANCE WITH THE SECURITIES EXCHANGE ACT OF 1934
        The Company's directors and executive officers are required under the 
Securities Exchange Act of 1934 to file reports of ownership and changes of 
ownership with the Securities and Exchange Commission. Based solely on a 
review of the copies of the reports furnished to the Company and written 
representations from directors, the Company believes that during 1994 all 
filing requirements applicable to directors and executive officers have been 
complied with, except that Mr. Thomas M. Fogt filed his initial Form 3 report 
late, two Form 3 reports for family trusts on which Mr. Fogt serves as 
co-trustee were filed late, and a Form 4 report relating to one transaction 
was filed late; and, Mr. Robert G. Billings filed one Form 4 report relating 
to one transaction late.
TRANSACTIONS WITH MANAGEMENT AND STOCKHOLDERS
        In 1991, the Company made a first mortgage loan on the personal 
residence of Dr. R. Rex Lee as described under the heading Compensation 
Committee Interlocks and Insider Participation.
PROPOSAL B
APPROVAL OF THE 1995
AGENTS STOCK OPTION PLAN
        On March 30, 1995, the Board of Directors unanimously adopted, 
subject to stockholder approval, the 1995 Agents Stock Option Plan (the 
"Plan"). The purpose the Plan is to encourage ownership of the Company's 
Common Stock by agents and marketing organizations that recruits agents who 
sell annuities and life insurance products of the Company's subsidiary, 
American. The Board believes the Plan will provide an additional incentive to 
promote the sale of American's products and will generally promote the success
 of the Company's business. At the Annual Meeting, stockholders will be 
requested to approve the Plan. The Plan covers a maximum of 500,000 shares of 
the Company's Common Stock. 
SUMMARY DESCRIPTION OF THE PLAN.
        ADMINISTRATION OF THE PLAN. The Plan shall be administered under the 
general direction and control of the Board of Directors of the Company which 
may from time to time issue orders or adopt resolutions not inconsistent with 
the provisions of the Plan to interpret the provisions and supervise the 
administration of the Plan. The Board may appoint a committee of not fewer 
than three directors, who shall have full power and authority to take any 
action required or permitted by the Board under the Plan, except that the 
committee shall not have the power to terminate, suspend, alter, or amend the 
Plan.
        ELIGIBLE PARTICIPANTS. Under the Plan, options may be granted to any 
individual, corporation, or other entity who is contracted to sell American's 
products or recruit agents to sell American's products. No subsidiary of the 
Company or any officer, director, or employee of the Company or its 
subsidiaries shall be eligible to receive options under the Plan. The Company 
estimates that there will be approximately 6,000 eligible participants when 
the Plan is approved. The Plan does not provide for a maximum number of 
shares of Common Stock which may be granted to any particular person or 
company under the Plan. However, no options may be granted to any person or 
company which beneficially owns more than five percent of the Common Stock of 
the Company.
        TYPE OF OPTIONS. Only nonqualified stock options may be granted under 
the Plan. Options granted under the Plan shall not be treated as incentive 
stock options as defined in Section 422 of the Internal Revenue Code of 1986.
        GRANT OF OPTIONS. Options shall be granted only upon the execution, 
by both the optionee and the Company, of a stock option agreement. The terms 
and conditions of the form of the stock option agreement may be changed by 
the Board of Directors or the committee from time to time, but these changes 
shall not affect any stock option agreement in force at the time the changes 
are made.
        OPTION PRICES. The purchase price of the Common Stock covered by each 
option shall be determined by the Board of Directors or the committee, but 
shall not be less than the fair market value of the Common Stock at the time 
of the grant of the option. The market value of the Company's Common Stock on 
December 30, 1994 was $9.50.
        14
<PAGE>
        TERM OF OPTIONS. The term of each option shall be ten years from the 
date of granting such option. Each option shall be subject to earlier 
termination as discussed below. No option may be transferred, assigned or 
pledged by the optionee.
        PURCHASE PRICE. An option may only be exercised by written notice to 
the Company specifying the number of shares of Common Stock with respect to 
which such option is then being exercised, accompanied by the purchase price 
for such shares of Common Stock. The purchase price of the shares of Common 
Stock purchased upon exercise of an option shall be paid in full in cash at 
the time of exercise, but the Board of Directors may determine that shares of 
Common Stock may be purchased, in whole or in part, with Common Stock of the 
Company based on the fair market value of the Common Stock on the date of 
exercise.
        TERMINATION OF OPTIONS. Each option shall terminate upon the FIRST of 
the following dates:
        a. If the optionee voluntarily terminates his contract within twelve 
months of the date of grant of  the option, the date of the 
         optionee's termination of the contract.
        b. If the optionee voluntarily terminates his contract more than 
twelve months after the date of grant of the option, the date 
         90 days after the date the contract is terminated;
        c. If the optionee is an individual, and such optionee's contract is 
terminated because of the optionee's permanent and total 
         disability, the date twelve months following the date of termination 
of the contract;
        d. If the optionee is an individual, and such optionee dies, the date 
twelve months following the date of the optionee's 
         death;
        e. If the optionee fails to achieve the applicable yearly premium 
requirement set by contract or the committee for any 
         calendar year, the next March 31 following the end of such calendar 
year;
        f.    If the optionee's contract is terminated by reason of the
optionee's dishonesty, fraud, embezzlement, or any 
         other malicious act substantially detrimental to the Company or one of
its subsidiaries, the date of the termination of the 
         contract; and
        g.    If the optionee's contract is terminated for any reason other than
as provided in c., d. or f. above, the date 90 
         days after the date of termination of the contract.
        h.    The date 10 years from the date of grant.
        ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. In the event of any 
change in the outstanding Common Stock of the Company by reason of the stock 
dividend, stock split, merger, consolidation, split-up, combination or change 
of shares, reorganization, liquidation, or the life, the aggregate number and 
class of shares of Common Stock available under the Plan and the number and 
class of shares subject to each outstanding option and the option prices 
shall be appropriately adjusted by the Board of Directors or the Committee 
whose determination shall be conclusive.
        TERMINATION AND AMENDMENT OF THE PLAN. The Board of Directors may at 
any time suspend or terminate the Plan and shall have the right to alter or 
amend the Plan or any part thereof at any time and from time to time as it 
may deem proper and in the best interest of the Company. Any termination, 
suspension, alteration, or amendment of the Plan may be made by the Board of 
Directors without further action on the part of the stockholders of the 
Company; PROvided, that, no such termination, suspension, alteration, or 
amendment shall: (a) impair, without the consent of the optionee, any option 
theretofore granted to such optionee under the Plan or deprive such optionee 
of any Common Stock that such optionee has acquired under the Plan; or (b) 
unless approved by the stockholders of the Company, increase the total number 
of shares of Common Stock which may be purchased under the Plan (except upon 
an adjustment in connection with a change in capitalization or merger of the 
Company). Any option outstanding at the time of termination of the Plan shall 
remain in effect subject to the provisions of this Plan until the option 
shall have been exercised or shall have expired.
FEDERAL INCOME TAX CONSEQUENCES
        Eligible participants receiving nonqualified options under the Plan 
do not recognize taxable income on the date of grant of the option, assuming 
(as is granted usually the case with plans of this type) that the option does 
not have a readily ascertainable fair market value at the time it is granted. 
However, the participant must generally recognize ordinary income at the time 

        15
<PAGE>
of exercise of the nonqualified option in an amount equal to the difference 
between the option exercise price and the fair market value of the Common 
Stock on the date of exercise. Upon subsequent disposition, any further gain 
or loss is taxable either as a short-term or long-term capital gain or loss, 
depending upon the length of time that the shares of Common Stock are held.
        The Board of Directors believes that the adoption of the Plan will 
promote the interests of the Company and its stockholders and enable the 
Company to retain and reward agents important to the Company's success 
through the recognition of the attainment of long-term corporate goals and 
objectives reflected in share values. The favorable vote of a majority of 
holders of the Common Stock of the Company present or represented by proxy 
and entitled to vote at the Annual Meeting is required to approve the 1995 
Agents Stock Option Plan.
        Recommendation of Your Board of Directors "FOR" this Proposal
PROPOSAL C
RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS
        The Board of Directors of the Company has selected Deloitte & Touche 
LLP as its independent public accountants for the fiscal year 1995. At the 
meeting, the stockholders will be asked to ratify the Board of Director's 
selection of Deloitte & Touche as the independent public accountants for the 
fiscal year 1995. During the fiscal year 1994, Deloitte & Touche provided the 
professional services related to the examination of the financial statement 
of the Company and related entities, including annual reports to stockholders 
and the Securities and Exchange Commission and have certified the same and 
provided advice with regard to preparation of federal income tax returns and 
other tax and accounting matters. The Audit Committee of the Board of 
Directors approved such services taking into consideration the possible 
effects which the rendering of such services would have on the independence 
of the accountants. It is expected that representatives of Deloitte & Touche 
will be present at the stockholders' meeting to make a statement or to answer 
questions.
        The favorable vote of a majority of the Common Stock of the Company 
in attendance or represented by proxy and entitled to vote at the Annual 
Meeting is needed to ratify the Board of Director's selection of independent 
public accountants.
        The Board of Directors recommends a vote FOR ratification of the 
independent public accountants.

DISCRETIONARY AUTHORITY
        While the Notice of Annual Meeting calls for the transaction of any 
other business as may properly come before the meeting, the Board of 
Directors has no present intention of presenting any matters for action by 
the stockholders at the meeting, other than as set forth herein. The enclosed 
proxy gives discretionary authority to vote all shares subject to such proxy 
in the event that any additional matters should be presented by a 
stockholder.
        A COPY OF THE THE COMPANY'S 1994 ANNUAL REPORT AND FORM 10-K REPORT 
FOR THE YEAR ENDED DECEMBER 31, 1994, INCLUDING FINANCIAL STATEMENTS AND 
SCHEDULES, BUT NOT INCLUDING EXHIBITS, IS ENCLOSED WITH THIS NOTICE OF ANNUAL 
MEETING OF STOCKHOLDERS. AMVESTORS FINANCIAL CORPORATION WILL UNDERTAKE TO 
PROVIDE TO EACH PERSON SOLICITED (INCLUDING BENEFICIAL OWNERS),  UPON 
REQUEST, ADDITIONAL COPIES OF THE FORM 10-K REPORT FOR THE YEAR ENDED 
DECEMBER 31, 1994, INCLUDING FINANCIAL STATEMENTS, SCHEDULES AND EXHIBITS. 
AMVESTORS RESERVES THE RIGHT TO EXACT A FEE NOT IN EXCESS OF REASONABLE 
EXPENSES FOR SO DOING.
                                         By Order of the Board of Directors
                                         LYNN F. HAMMES, Secretary
Dated: April 13, 1995
Topeka, Kansas
16
<PAGE>
AMVESTORS FINANCIAL CORPORATION
PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
April 13, 1995
Please Sign and Return Immediately
      The undersigned hereby appoints Ralph W. Laster, Jr. and Mark V. Heitz, 
or either of them, with powers of substitution, attorneys and proxies to 
represent the undersigned at the Annual Meeting of Stockholders of AmVestors 
Financial Corporation, to be held on May 18, 1995, at the Doubletree Hotel, 
8801 N.W. 112th Street, Kansas City, Missouri 64153, and at any adjournment 
or adjournments thereof, with all power which the undersigned would possess 
if personally present and to vote all shares of stock which the undersigned 
may be entitled to vote at said meeting.

(A) The election of three (3) Class II directors.
ROBERT G. BILLINGS
FOR _____________________
WITHHOLD VOTE

JACK H. BRIER

FOR _____________________ 
WITHHOLD VOTE

ROBERT R. LEE, II

FOR _____________________ 
WITHHOLD VOTE


(To withhold a vote for any individual nominee, check the box marked WITHHOLD 
VOTE next to the nominee's name above. To cumulate votes for any nominee(s), 
write the number of votes cast for each in the space provided next to the 
box. The total number of votes must not exceed three times the number of 
shares you hold.)

(B) The approval of the 1995 Agents Stock Option Plan.
FOR                   AGAINST                ABSTAIN  

(C) To ratify the selection of independent public accountants.
FOR                   AGAINST                ABSTAIN  

(D) In their discretion, either of the above named agents is authorized to 
vote upon any other matters which may come 
     before the meeting or any adjournment or adjournments thereof.
FOR                   AGAINST                ABSTAIN  

      The undersigned hereby revokes any and all powers of attorney 
heretofore given to vote or act with respect to said shares; and hereby 
ratifies and confirms all that said attorneys, proxies or any of them, or 
their substitutes, may lawfully do by virtue hereof.
      Either of the above named agents at said meeting, either personally or 
by substitute, shall exercise all powers of proxies hereunder.
      THIS PROXY WILL BE VOTED IN FAVOR OR AGAINST THE MATTERS SET FORTH 
ABOVE AS YOU MAY INDICATE, BUT IN THE EVENT NO INDICATION IS GIVEN, SAME WILL 
BE VOTED IN FAVOR OF THE NOMINEES AND THE PROPOSALS LISTED ABOVE.
      Please sign your name on the signature line below in the same way it is 
printed on this form. When signing as an attorney, executor, administrator, 
trustee or guardian, or on behalf of a corporation, please give your full 
title as such.
Dated this___________________________day of _______1994
Signature____________________________________________________________________

Signature____________________________________________________________________

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF AMVESTORS 
FINANCIAL CORPORATION
MANAGEMENT RECOMMENDS A VOTE FOR ALL ITEMS


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