AMVESTORS FINANCIAL CORP
DEF 14A, 1996-04-15
LIFE INSURANCE
Previous: ALLEGHENY POWER SYSTEM INC, 35-CERT, 1996-04-15
Next: AMERICAN PRECISION INDUSTRIES INC, 8-K, 1996-04-15



NOTICE OF ANNUAL MEETING
OF
STOCKHOLDERS
        NOTICE IS HEREBY GIVEN, that the Annual Meeting of Stockholders of 
AmVestors Financial Corporation will be held at 10:00 a.m. on May 16, 1996, 
at the Doubletree Hotel, (near Kansas City International Airport) 8801 N.W. 
112th Street, Kansas City, Missouri 64153 for the following purposes:
            A. To elect four (4) Class III directors to serve until their
terms expire or until their successors shall be 
                elected and qualify;
            B.To approve the AmVestors Financial Corporation 1996 Incentive
Stock Option Plan;
            C.To ratify the selection of independent public accountants; and
            D.To act upon any other matters that may come before the meeting
or any adjournment thereof.
        The Board of Directors has fixed the close of business on April 11, 
1996, as the record date for determination of stockholders entitled to notice 
of and to vote at the meeting.
        You are cordially invited to attend the meeting. Even in the event 
that you plan to attend, you are respectfully requested to sign, date and 
return the enclosed proxy.
                                                                               
                                                
                                        By Order of the Board of Directors

                                                                               
                                                
                                        LYNN F. HAMMES, Secretary

Dated: April 11, 1996
Topeka, Kansas
IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THIS MEETING. WHETHER OR 
NOT YOU EXPECT TO ATTEND IN PERSON, PLEASE SIGN AND DATE THE ENCLOSED PROXY 
CARD AND RETURN IT. NO POSTAGE IS REQUIRED IF MAILED IN THE UNITED STATES.

1
<PAGE>
AMVESTORS FINANCIAL CORPORATION
415 S.W. EIGHTH AVENUE, TOPEKA, KANSAS   66603
PROXY STATEMENT
ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD
MAY 16, 1996
        This proxy statement is furnished in connection with the solicitation 
of proxies by and on behalf of the Board of Directors of AmVestors Financial 
Corporation (hereinafter referred to as "AmVestors" or the "Company"), the 
parent company of American Investors Life Insurance Company, Inc. 
(hereinafter referred to as "American" or the "Insurance Company"), American 
Investors Sales Group, Inc., AmVestors Investment Group, Inc., AmVestors Acqui
sition Subsidiary, Inc.,  Financial Benefit Life Insurance Company., Inc 
("Financial Benefit") Annuity International Marketing Corporation ("AIMCOR"), 
the Insurance Mart, Inc., and Rainbow Card Pack Publications Inc., to be used 
in voting at the Annual Meeting of Stockholders of the Company to be held at 
10:00 a.m. on May 16, 1996, at the Doubletree Hotel, 8801 N.W. 112th Street, 
Kansas City, Missouri 64153. The approximate date on which the proxy 
materials for the 1996 Annual Meeting of Stockholders are being mailed to 
stockholders of record is April 15, 1996.
        A person giving the enclosed proxy has the power to revoke it at any 
time before it is voted by notifying the Secretary of the Company in writing, 
by submitting a later-dated proxy or by voting in person at the meeting. 
Giving the proxy will not in any way affect the stockholder's right to attend 
the annual meeting and vote in person. The cost of this solicitation will be 
borne by the Company and may be conducted by mail, in person, or by telephone 
by employees of the Company. Such employees will receive no additional 
compensation for their participation in the solicitation of proxies on behalf 
of the Board of Directors. The Company has retained Beacon Hill Partners, 
Inc. to assist in the solicitation of proxies on behalf of the Board of 
Directors for a fee of approximately $5,000.00 plus out-of-pocket expenses.
        Stockholders of record at the close of business on April 11, 1996, 
will be entitled to notice of and to vote at the meeting. On the record date, 
there were 12,877,721 issued and outstanding shares of AmVestors Common Stock 
("Common Stock"), no par value per share. A majority of the total issued and 
outstanding shares entitled to vote at the Annual Meeting will constitute a 
quorum. Broker non-votes, abstentions and withhold authority votes all count 
for the purpose of determining a quorum. Shares as to which a stockholder 
abstains are considered shares entitled to vote on the applicable proposal 
and are included in determining whether such proposal is approved (i.e., an 
abstention would have the effect of a vote against the applicable proposal). 
On the other hand, broker non-votes are not considered shares entitled to 
vote on the applicable proposal and are not included in determining whether 
such proposal is approved (i.e. a broker non-vote would have no effect on the 
outcome of a vote on the applicable proposal). Stockholders of record are 
entitled to one vote per share upon all matters presented at the meeting, 
with the exception of the election of directors. Stockholders have cumulative 
voting rights with respect to the election of directors. Each stockholder 
shall have the right to cast as many votes in the aggregate as shall equal 
the number of shares held by him multiplied by the number of directors to be 
elected, and each stockholder may cast the whole number of votes for one 
candidate or may divide his votes among the three candidates in any manner 
the stockholder may determine. There are no conditions precedent to the 
exercise of such rights.
        The shares covered by any properly executed proxy received by the 
Board of Directors prior to the meeting will be voted as the stockholder 
specifies; HOWEVER, IF ANY SUCH PROXY FAILS TO SPECIFY HOW IT WILL BE VOTED 
IN THE ELECTION OF DIRECTORS OR ON ANY PROPOSAL, IT WILL BE VOTED FOR THE 
ELECTION OF THE NOMINEES; FOR THE APPROVAL OF THE AMVESTORS FINANCIAL 
CORPORATION 1996 INCENTIVE STOCK OPTION PLAN AND FOR THE RATIFICATION OF 
INDEPENDENT PUBLIC ACCOUNTANTS LISTED THEREON. IN THE DISCRETION OF THE HOLDER
 OF THE PROXY, VOTES FOR THE ELECTION OF DIRECTORS MAY BE CUMULATED IN THE 
MANNER THAT THE HOLDER OF THE PROXY DETERMINES. As to any other matter of 
business which is properly brought before the meeting, a vote may be cast 
pursuant to the accompanying proxy in accordance with the judgment of the 
holder of the proxy; however, the Board of Directors does not know of any 
such other matters of business as of the date of mailing the proxy materials.
        Proposals for the 1997 Annual Meeting of the Company must be 
submitted in writing by qualified stockholders on or before December 12, 
1996.
        ALL STOCKHOLDERS ARE URGED TO COMPLETE, DATE, EXECUTE AND RETURN THE 
ENCLOSED FORM OF PROXY.
2
<PAGE>
PRINCIPAL HOLDERS OF VOTING SECURITIES
        The following table sets forth information based upon the records of 
the Company and filings with the Securities and Exchange Commission as of 
April 9, 1996, with respect to all persons who were known to the Company to 
be the beneficial owners of more than five percent (5%) of the Company's 
Common Stock (the only class of voting securities outstanding):
<TABLE>
<CAPTION>                                                                      
                                             AMOUNT AND NATURE OF
NAME AND ADDRESS OF BENEFICIAL OWNER         BENEFICIAL OWNERSHIP     PERCENT OF CLASS
<S>                                         <C>                     <C>
Heartland Advisors, Inc.                              812,900          25.59%
790 North Milwaukee Street
Milwaukee, WI 53202
</TABLE>
SECURITIES OWNED BY MANAGEMENT
        The following table sets forth, as of April 9, 1996, information with 
respect to the beneficial ownership of the Company's Common Stock (the only 
class of voting securities outstanding) by each director, each nominee, each 
executive officer named in the Summary Compensation Table below, and by all 
directors, nominees and officers as a group:
<TABLE>
<CAPTION>                                                                      
                                           AMOUNT AND NATURE OF                
NAME OF BENEFICIAL OWNER                   BENEFICIAL OWNERSHIP <F1>   PERCENT OF CLASS
<S>                                        <C>                        <C>
Janis L. Andersen, Director                  24,944 <F2>                   *
Robert G. Billings, Director                 12,024 <F3>                   *
Jack H. Brier, Director                      10,278 <F4>                   *
Frank T. Crohn, Director                    444,897 <F5>                3.06%
Thomas M. Fogt, Executive Vice
 President of the Company                    53,281 <F6>                   *
Lynn F. Hammes, Secretary &
 Treasurer of the Company                    75,590 <F7>                   *
Mark V. Heitz, President, General
 Counsel and Director of the Company        187,296 <F8>                1.29%
Ralph W. Laster, Jr., Chairman, Chief
Executive Officer and
     Director of the Company                237,236 <F9>                1.63%
R. Rex Lee, M.D., Director                   90,040 <F10>                  *
Robert R. Lee, II, Director                  12,263 <F11>                  *
Robert T. McElroy, M.D., Director            52,430 <F12>                  *
Jack R. Manning, Director                     2,401 <F13>                  *
John F.X. Mannion, Director                  69,662 <F14>                  *
James V. O'Donnell, Director                  4,500 <F15>                  *
Timothy S. Reimer, Chief Investment
  Officer of the Company                     70,006 <F16>                  *
Donna J. Rubertone                           66,888 <F17>                  *
All officers and directors as a                                                
  group (16 persons)                      1,413,736                     9.72%
*Less than one percent (1%)
<FN><F1> Directors and Officers have sole voting and investment powers of the 
shares shown unless held under options or otherwise indicated below.
<F2> Includes 7,000 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F3> Includes 7,000 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F4> Includes 1,600 shares owned by Brier Development Company, Inc. Mr. Brier 
is the president and sole shareholder of Brier Development Company, Inc. Also 
includes 3,500 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F5> Includes 18,724 shares owned by Mr. Crohn's spouse and warrants owned by 
Mr. Crohn's spouse to acquire an additional 4,566 shares. Mr. Crohn disclaims 
any beneficial interest in these shares. Includes 35,810 shares allocated and 
held in trust under the Company's ESOP. Includes 82,661 shares of which may 
be acquired upon the exercise of options and warrants which are currently 
exercisable, in addition to the warrants held by Mr.Crohn's spouse.
3
<PAGE>
<F6> Includes 1,007 shares owned by the Thomas M. Fogt Revocable Trust and 
1,007 shares owned by the Janice A. Fogt Revocable Trust. Mr. Fogt serves as 
the co-trustee of both trusts. Also includes 1,267 shares allocated and held 
in trust under the Company's Employee Stock Ownership Plan (ESOP) and 50,000 
shares which may be acquired upon the exercise of options which are currently 
exercisable.
<F7> Includes 5,890 shares allocated and held in trust under the Company's 
ESOP. Also includes 69,000 shares which may be acquired upon the exercise of 
options which are currently exercisable.
<F8> Includes 9,606 shares allocated and held in trust under the Company's 
ESOP. Also includes 168,240 shares which may be acquired upon the exercise of 
options which are currently exercisable.
<F9> Includes 11,277 shares allocated and held in trust under the Company's 
ESOP. Also includes 184,562 shares which may be acquired upon exercise of 
options which are currently exercisable.
<F10> Includes 584 shares allocated and held in trust under the Company's 
ESOP. Also includes 42,271 shares which may be acquired upon the exercise of 
options which are currently exercisable.
<F11> Includes 7,000 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F12> Includes 1,339 shares owned by Dr. McElroy's spouse. Also includes 3,500 
shares which may be acquired upon exercise of options which are currently 
exercisable.
<F13> Includes 471 shares which may be acquired upon the exercise of warrants 
which are currently exercisable.
<F14> Mr. Mannion is Chairman of the Board and Chief Executive Officer of 
Unity Mutual Life Insurance Company, which owns 51,910 shares and warrants to 
acquire and additional 12,660 shares. Mr. Mannion disclaims any beneficial 
interest in these shares. Includes 998 shares which may be acquired upon the 
exercise of options and warrants which are currently exercisable.
<F15> Includes 3,500 shares which may be acquired upon the exercise of options 
which are currently exercisable.
<F16> Includes 6,849 shares allocated and held in trust under the Company's 
ESOP. Also includes 63,157 shares which may be acquired upon the exercise of 
options which are currently exercisable.
<F17> Includes 27,579 shares allocated and held in trust under the Company's 
ESOP. Includes 13,114 shares which may be acquired upon the exercise of 
warrants which are currently exercisable.
</TABLE>
PROPOSAL A
ELECTION OF DIRECTORS
        The Company's Articles of Incorporation provide that the members of 
the AmVestors Financial Corporation Board of Directors (the "Board") shall be 
divided into three classes, as nearly equal in number as possible, each of 
which is to serve for three years, one class being elected each year. The 
terms of the directors in Class III expire with this Annual Meeting.
        Unless otherwise directed, the shares represented by properly 
executed proxies received prior to the vote on the election of directors will 
be cast for the three nominees listed below. If any nominee becomes 
unavailable for any reason, or if a vacancy on the Board of Directors should 
occur before the election (which events are not anticipated), the shares 
represented by proxies may be voted for such other person as may be 
determined by the holder of such proxies.
        The following information is provided for the nominees for the Class 
III directors and for the Class I and Class II directors whose terms in 
office are continuing.
<TABLE>
<CAPTION>
NOMINEES FOR ELECTION AS CLASS III DIRECTORS
                              PRINCIPAL                    DIRECTOR    TERM TO
   NAME                AGE    OCCUPATION                     SINCE     EXPIRE
<S>                   <C>    <C>                               <C>         <C>
Ralph W. Laster, Jr.     44   Chairman of the Board and Chief                  
                              Executive Officer of AmVestors
                              Financial Corporation               1986    1996
R. Rex Lee, M.D.          66   Physician and Surgeon              1986    1996
James V. O'Donnell        45   President, Bush-O'Donnell and
                               Company, Inc.                      1994    1996
Frank T. Crohn            71   Chairman of the Board, Financial Benefit
                               Life Insurance Company, Inc.       1996    1996
</TABLE>
4
<PAGE>
CONTINUING DIRECTORS WHOSE TERMS ARE NOT EXPIRING
<TABLE>
<CAPTION>
                                    PRINCIPAL                DIRECTOR  TERM TO
NAME                   AGE          OCCUPATION                 SINCE   EXPIRE
<S>                    <C>     <C>                            <C>    <C>
Janis L. Andersen        42    Self-Employed Public Relations                  
                               Marketing Consultant             1986    1997
Mark V. Heitz            43    President and General Counsel of                
                               AmVestors Financial Corporation  1986    1997
Robert T. McElroy, M.D.  60    Physician and Surgeon            1994    1997
Jack R. Manning          75    Chairman of the Board Emeritus,
                               Columbian Mutual Life Insurance
                               Company                          1996    1997
Robert G. Billings       59    President, Alvamar, Inc.         1986    1998
Jack H. Brier            49    President, Brier Development
                               Company, Inc.                    1994    1998
Robert R. Lee, II        38    Attorney, Wilson, Lee & Gurney   1992    1998
John F.X. Mannion        63    Chairman of the Board and Chief
                               Executive
                               Officer of Unity Mutual Life 
                               Insurance Company                1996    1998
</TABLE>
NOMINEES
        Ralph W. Laster, Jr. has served as Chief Executive Officer of 
AmVestors since January 1988, and as Chairman of the Board of AmVestors since 
May 1988. In addition to his duties as Chairman and Chief Executive Officer 
of AmVestors, Mr. Laster has also served as President and Chief Executive 
Officer of the Insurance Company since April 1991 and serves as Chairman of 
the Board of American Investors Sales Group, Inc; Chairman, President and 
Chief Executive Officer of AmVestors Investment Group, Inc. and Chairman and 
Chief Executive Officer of AmVestors Acquisition Subsidiary, Inc. He also 
serves as Chief Executive Officer and Director of Financial Benefit Life 
Insurance Company, Inc. ("FBL"), Annuity International Marketing Corporation 
("AIMCOR"), The Insurancemart ("TIM") and Rainbow Card Pack Publications, 
Inc. ("Rainbow"). Mr. Laster has served the Company since its inception and 
has been affiliated with the Insurance Company since 1981.
        R. Rex Lee, M.D. was an incorporator of the Insurance Company and has 
served as a director of the Insurance Company since its incorporation in 
March 1965. Dr. Lee has also served on the Board of AmVestors since its 
inception in 1986. In addition, Dr. Lee served as Senior Medical Director to 
the Insurance Company from May 1965 to April 1993. Dr. Lee also serves as a 
Director of AmVestors Acquisition Subsidiary, Inc. Dr. Lee is a self-employed 
physician and surgeon in Wichita, Kansas.
        James V. O'Donnell was appointed to the Board of AmVestors on March 
24, 1994. Mr. O'Donnell also serves on the Boards of AmVestors Investment 
Group and AmVestors Acquisition Subsidiary, Inc. He currently serves as 
President of Bush-O'Donnell and Company, Inc., a funds management and 
investment banking firm in St. Louis, Missouri. Prior to his work at 
Bush-O'Donnell, Mr. O'Donnell was employed at Goldman, Sachs & Company from 
1974 to 1988 where he held the title of Vice President.
        Frank T. Crohn was appointed to the Board of AmVestors on April 8, 
1996. Mr. Crohn is Chairman of the Board of FBL, AIMCOR, TIM and Rainbow. He 
previously served as FBG's Chairman of the Board, Chief Executive Officer and 
Director as well as Chairman of FBL, AIMCOR and TIM, Inc. A Chartered Life 
Underwriter, he was President and Chief Executive Officer of National Benefit 
Life Insurance Company, New York from 1962 until June 1982. From 1982 until 
February, 1983, he was Deputy Chairman of National Benefit. Mr. Crohn also 
serves as a Director of Unity Mutual Life Insurance Company, Syracuse, New 
York and Franklin Managed Trust, San Mateo, California, Mr. Crohn has served 
as President of the Life Insurance Council of New York and the Florida 
Association of Domestic Insurance Companies.

5
<PAGE>
CONTINUING DIRECTORS
        Janis L. Andersen has served on the Board of AmVestors since its 
inception in 1986. She also serves as a director of the Insurance Company and 
AmVestors Acquisition Subsidiary, Inc. Ms. Andersen is a self-employed public 
relations and marketing consultant.
        Mark V. Heitz currently serves as President and General Counsel of 
AmVestors; Chairman and General Counsel of the Insurance Company; President 
and Chief Executive Officer of American Investors Sales Group, Inc. and 
President and General Counsel of AmVestors Acquisition Subsidiary, Inc. He 
has served as a director of the Company and American Investors Sales Group, 
Inc. since 1986. He is also currently a member of the Boards of AmVestors 
Investment Group, Inc., AmVestors Acquisition Subsidiary, Inc., FBL, AIMCOR, 
TIM and Rainbow.
        Robert T. McElroy, M.D. was appointed to the Board of AmVestors on 
March 24, 1994. He also serves as a director of the Insurance Company and 
AmVestors Acquisition Subsidiary, Inc. Dr. McElroy is a self-employed 
physician and surgeon in Topeka, Kansas.
        Jack Manning was appointed to the Board of AmVestors on April 8, 
1996. Mr. Manning was formerly on the Board of FBG from 1993 to 1996. He is 
currently Chairman of the Board Emeritus of Columbian Mutual Life Insurance 
Company. 
        From 1988 to 1991, he was Chairman of the Board and a Director; from 
1982 to 1988 he was Chairman of the Board, President, Chief Executive Officer 
and Director; and from 1970 to 1982, he was President, Chief Executive 
Officer and Director of Columbian Mutual. Mr. Manning started his career as 
an agent in 1946 and has worked in the insurance industry since that time, 
including serving as a Director of the Insurance Federation of New York, Life 
Insurance Council of New York and the New York Life Insurance Guaranty 
Corporation.
        Robert G. Billings is President of Alvamar, Inc., a real estate 
development company. He has served on AmVestors' Board since 1986 and has 
been a director of the Insurance Company since 1982. Mr. Billings also serves 
on the Board of AmVestors Investment Group, Inc. and AmVestors Acquisition 
Subsidiary, Inc.
        Jack H. Brier was appointed to the Board of AmVestors on March 24, 
1994. He also serves on the Boards of AmVestors Investment Group and 
AmVestors Acquisition Subsidiary, Inc. Mr. Brier served as a member of the 
Board of Trustees of the Kansas Public Employees Retirement System from 1990 
to 1992. He is also a member of the Board of Columbian National Title 
Insurance Company. Mr. Brier is currently the President of Brier Development 
Company, Inc. in Topeka, Kansas.
        Robert R. Lee, II has been engaged in the private practice of law in 
Wichita, Kansas, since 1984. He is currently a partner in the law firm of 
Wilson, Lee & Gurney. Mr. Lee has served on the Board of AmVestors since 1992 
and the Insurance Company since 1989. He also serves on the Board of 
AmVestors Acquisition Subsidiary, Inc. Mr. Lee is the son of Dr. R. Rex Lee, 
a fellow member of the AmVestors' Board.
        John F.X. Mannion was appointed to the Board of AmVestors on April 8, 
1996. He served as a Director of FBG from 1983 to 1996. Mr. Mannion has 
served as Chairman of the Board and Chief Executive Officer of Unity Mutual 
Life Insurance Company since 1980. He first joined Unity in 1974 as its 
President. Since 1974 he has been a member of its Board of Directors. He is 
also on the Board of Directors of Germantown Life Insurance Company in 
Radonor, Pennsylvania; NYNEX Telecommunications and Onondaga Venture Capital 
Fund. Mr. Mannion is the immediate past Chairman of the Medical Information 
Bureau and the current Chairman of the Life Insurance Council of New York.
        The favorable vote of a plurality of the Common Stock of the Company 
in attendance or represented by proxy and entitled to vote at the Annual 
Meeting is needed for the election of directors.
        The Board of Directors recommends a vote FOR the election of each of 
the nominees to the Board.
6
<PAGE>
BOARD OF DIRECTORS

BOARD AND COMMITTEES OF THE BOARD
        The full Board met 9 times in 1995. All directors attended more than 
75% of the total number of meetings of the Board and Committees to which they 
belong. 
        The Company has standing audit, nominating and compensation 
committees.
        The Company's Audit Committee consists of Messrs. Brier, Robert R. 
Lee, II and Dr. McElroy. The committee met once during the year. Its function 
is to recommend to the Board of Directors the independent public accounting 
firm that will conduct the annual audit of the Company's accounts, to review 
the nature and scope of the audit, to review the accounting practices and 
control systems of the Company, and to review the qualifications and 
performance of the proposed auditing firm. The selection of such firm is 
subject to ratification by the stockholders at each Annual Meeting.
        The Nominating Committee consists of Ms. Andersen, Mr. Laster and Dr. 
R. Rex Lee. The committee met once during the year to nominate directors for 
election. They will consider stockholder nominations submitted in writing.
        The Compensation Committee consists of Dr. R. Rex Lee, Ms. Andersen 
and Messrs, O'Donnell, and Billings. Dr. Lee serves as chairman of the 
committee. The committee met two times to review and recommend to the Board 
of Directors the levels, amounts and types of compensation and remuneration 
paid to officers and directors of the Company. See Executive Compensation.

COMPENSATION OF DIRECTORS
Outside directors were compensated for their service on the Board of 
AmVestors Financial Corporation at the rate of $250 per month plus $1,500 for 
each meeting attended. For committee meetings held on days other than the 
regular Board Meeting, each outside Board member in attendance is compensated 
$500 for such attendance in service. Directors who are employees of the 
Company are not compensated for service as members of the Board or any 
Committee of the Board. In addition, the Chairman of the Compensation 
Committee is paid $1,000 per month.
        On May 19, 1994 the stockholders approved the 1994 Stock Deferral 
Plan for Non-Employee Directors ("Director Deferral Plan").  Under the 
Director Deferral Plan, each non-employee director may elect to defer the 
receipt of fees for services to the
        Board and its Committees, which are then credited in stock units 
payable in an equal number of shares of AmVestors' Common Stock and held by 
the Company in an account for the benefit of such director. In the event of 
such an election, the Company will apply the amount of director fees 
specified by the director to determine the number of shares of the Company's 
Common Stock that are payable to such director based on a price equal to the 
average closing price of the Company's Common Stock for the quarter in which 
such election applies. 
        On March 28, 1996, the Board adopted a plan whereby all outside 
directors are granted options to acquire 1,000 shares of AmVestors Common 
Stock annually at the meeting of the Board of Directors immediately following 
the Annual Stockholders Meeting.
        On March 26, 1992, the Company adopted the AmVestors Financial 
Corporation Directors Retirement Plan ("Plan"). The Plan provides a monthly 
retirement benefit to eligible retired directors in the amount of $750. In 
addition, the Company will continue to pay premiums for life insurance 
coverage for each eligible director for the amount of coverage provided while 
they were a director of the Company. Directors who attain age 60 and have 
completed five years of service for the Company are eligible to receive 
benefits under the Plan.
        7

<PAGE>
EXECUTIVE OFFICERS
        The following is a list of current executive officers of the Company. 
Officers serve at the pleasure of the Board of Directors.
<TABLE>
<CAPTION>
 Name                           Age          Position(s) Held with the Company
<S>                            <C>         <C>
Ralph W. Laster, Jr.            44           Mr. Laster has served as  Chief
                                             Executive Officer of AmVestors  
                                             Financial Corporation since
                                             January 1988 and as Chairman of
                                             the Board of AmVestors since May
                                             1988.  Mr. Laster has also served
                                             as President and Chief Executive
                                             Officer of the Insurance Company 
                                             since April 1991 and serves as
                                             Chairman of the Board of American
                                             Investors Sales Group, Inc;
                                             Chairman, President and Chief
                                             Executive Officer of 
                                             AmVestors Investment Group, Inc.;
                                             and Chairman and Chief Executive 
                                             Officer of AmVestors Acquisition
                                             Subsidiary, Inc.; Chief Executive 
                                             Officer and a Director of FBL,
                                             AIMCOR, TIM and Rainbow.
 Mark V. Heitz                    43         Mr. Heitz currently serves as 
                                             President and General Counsel of 
                                             AmVestors; Chairman and General
                                             Counsel of the Insurance Company; 
                                             President and Chief Executive
                                             Officer of American Investors
                                             Sales Group, Inc.; and President
                                             and General Counsel of AmVestors 
                                             Acquisition Subsidiary, Inc. He
                                             has served as a director of the
                                             Company since its inception in
                                             1986 and as a director of the
                                             Insurance Company 
                                             since 1986. Mr. Heitz has also
                                             served as a director of American 
                                             Investors Sales Group, Inc. since
                                             1986, and he is a member of the 
                                             Boards of AmVestors Investment
                                             Group, Inc. AmVestors
                                             Acquisition Subsidiary, Inc.,
                                             FBL, AIMCOR, TIM and Rainbow.
Thomas M. Fogt                  50           Mr. Fogt currently serves as
                                             Executive Vice President
                                             Corporate Development of
                                             AmVestors and AmVestors
                                             Acquisition Subsidiary, 
                                             Inc. Mr. Fogt also serves as a
                                             Director of FBL, AIMCOR, TIM and 
                                             Rainbow. Mr. Fogt has been
                                             employed by the Company since
                                             July 1994.
Timothy S. Reimer               37           Mr. Reimer has served as
                                             Executive Vice President and
                                             Chief Investment Officer of the
                                             Company since 1993. In addition,
                                             Mr. Reimer serves as Vice
                                             President of AmVestors Investment
                                             Group, Inc. and Chief Investment
                                             Officer of American, AmVestors
                                             Investment Group, Inc. and
                                             AmVestors Acquisition Subsidiary,
                                             Inc. He is also a member of 
                                             the Board of AmVestors Investment
                                             Group, Inc. to which he was
                                             elected in 1988. Mr. Reimer has
                                             been employed by the Company
                                             since 1988.
Lynn F. Hammes                  44           Mr. Hammes has served as
                                             Secretary and Treasurer of the
                                             Company since 1990. In addition,
                                             Mr. Hammes also serves as Senior
                                             Vice President and Chief
                                             Financial Officer of American and
                                             Secretary and Treasurer of
                                             American, American Investors
                                             Sales Group, Inc. and 
                                             AmVestors Investment Group, Inc.
                                             and Secretary and Treasurer of 
                                             AmVestors Acquisition Subsidiary,
                                             Inc. He is also a member of the 
                                             Board of AmVestors Investment
                                             Group, Inc. to which he was
                                             elected in 1993. Mr. Hammes has
                                             been employed by the Company
                                             since 1987.
Frank T. Crohn                   71          Mr. Crohn currently serves as
                                             Chairman of the Board of FBL,
                                             AIMCOR, TIM and Rainbow. Mr.
                                             Crohn formerly held the titles of
                                             Chairman and Chief Executive
                                             Officer of Financial Benefit
                                             Group. He was appointed 
                                             to the Board of AmVestors on
                                             April 11, 1996 in connection with
                                             the Merger of Financial Benefit
                                             Group into AmVestors Acquisition 
                                             Subsidiary, Inc.
Donna J. Rubertone               38          Ms. Rubertone currently serves as
                                             President and director of FBL, 
                                             AIMCOR, TIM and Rainbow. Ms.
                                             Rubertone formerly held 
                                             the titles of Executive Vice
                                             President, Chief Operating
                                             Officer and 
                                             Secretary of Financial Benefit
                                             Group. She became associated with 
                                             AmVestors on April 11, 1996 in
                                             connection with the Merger of 
                                             Financial Benefit Group into
                                             AmVestors Acquisition Subsidiary,
                                             Inc.
</TABLE>
8
<PAGE>
        EXECUTIVE COMPENSATION
        In accordance with rules pertaining to executive compensation 
disclosure adopted by the Securities and Exchange Commission ("SEC"), the 
Company is required to provide certain data and information with regard to 
the compensation and benefits provided the Company's Chief Executive Officer 
and certain of the most highly compensated executive officers. The disclosure 
requirements include the use of various tables and graphs, and a report from 
the Compensation Committee explaining the rationale that led to the 
fundamental executive compensation decisions discussed herein. 
        The following table sets forth summary compensation information for 
the last three fiscal years on Mr. Laster, the Company's Chief Executive 
Officer and Messrs. Heitz, Fogt, Reimer and Hammes, the four executive 
officers, for services rendered in all capacities to the Company and its 
subsidiaries for the years ended December 31, 1995, 1994 and 1993:
<TABLE>
<CAPTION>
SUMMARY COMPENSATION TABLE

                                                         LONG TERM
                                                       COMPENSATION
                                                          AWARDS           
ALL OTHER
NAME AND                          ANNUAL COMPENSATION <F1>   SECURITIES UNDERLYING   COMPEN-
PRINCIPAL POSITION          YEAR   SALARY ($)  BONUS ($)      OPTION/SAR'S (#)       SATION ($) <F2>
<S>                          <C>     <C>         <C>             <C>                <C>
Mr. Ralph W. Laster, Jr.      1995    400,000     288,917         15,000 shrs          26,136
Chairman and CEO of the       1994    370,000     370,000             -                26,134
Company                       1993    370,000     162,500         95,000 shrs          28,710
Mr. Mark V. Heitz             1995    260,000     185,504         10,000 shrs          26,136
President and General         1994    235,000     236,788             -                26,134
Counsel of the Company        1993    235,000     105,000         81,000 shrs          28,710
Mr. Thomas M. Fogt            1995    175,000      13,125              -               29,886
Executive Vice President      1994     87,500          -          50,000 shrs             -
Corporate Development                  
Mr. Timothy S. Reimer         1995    175,000      39,659          5,000 shrs          22,386
Executive Vice President and  1994    141,010      70,144              -               22,051
Chief Investment Officer      1993    173,813      50,000          24,500 shrs         28,498
of the Company
Mr. Lynn F. Hammes            1995    142,500      26,719           5,000 shrs         25,573
Senior Vice President,        1994    142,500      50,000              -               25,688
Secretary and Treasurer       1993    123,632      25,000          37,500 shrs         22,556
  of the Company

<FN><F1> Excludes perquisites which did not exceed the lesser of $50,000 or
10% of 
the combined salary and bonus of any executive officer for the year.
<F2> Amounts reported in this column consist of contributions allocated by the 
Company to each officer under the Company's tax qualified ESOP and the 
AmVestors Financial Corporation Money Purchase Pension Plan. These 
allocations are held in trust pending the officer's termination or 
retirement. All full-time employees with more than one year of service 
participate in these plans.
</TABLE>
9

<PAGE>
STOCK OPTIONS AND STOCK APPRECIATION RIGHTS
The following table contains information concerning the grant of stock 
options under the Company's 1989 Non-Qualified Stock Option Plan to the five 
executive officers of the Company named above during 1995. The table provides 
the number of options granted, the exercise price, and the present dollar 
value of the options.
<TABLE>
<CAPTION>
        OPTION GRANTS IN 1995
           NUMBER OF
           SECURITIES      % TOTAL
           UNDERLYING   OPTIONS GRANTED    EXERCISE               GRANT DATE
        OPTIONS GRANTED  TO EMPLOYEES   OR BASE PRICE   EXPIRATION  PRESENT
VALUE
NAME        (#)<F1>       IN FISCAL YEAR    ($/SH)<F2>       DATE     ($)<F3>
<S>        <C>          <C>               <C>           <C>          <C>
Mr. Laster   15,000        25.0%            $10.63       03/30/2005   76,065
Mr. Heitz    10,000        16.7              10.63       03/30/2005   50,710
Mr. Fogt          -           -                  -                -        -
Mr. Reimer    5,000         8.3              10.63       03/30/2005   25,355
Mr. Hammes    5,000         8.3              10.63       03/30/2005   25,355
<FN><F1> All options granted to buy Common Stock of the Company. All options
are exercisable 12 months following the date of grant and 
have a term of 10 years, unless terminated earlier by reason of the executive 
officer's termination of employment as described herein. All options shall 
terminate upon the earlier of (i) the date of termination of the executive 
officer's employment if such termination occurs within 12 months of the date 
of the option grant; (ii) three months following the date of termination of 
the executive officer if such termination occurs more than 12 months 
following the option grant; or (iii) 12 months following the date of the 
executive officer's termination if such termination is by reason of death or 
disability.
<F2> The exercise price of all option grants was the closing market price of 
the Common Stock of the date of grant.
<F3> The values shown were calculated using the Black-Scholes option pricing 
model and are presented solely for purposes of comparative disclosure in 
accordance with certain regulations of the SEC. The Black-Scholes model is a 
mathematical formula widely used to value traded stock options, which 
calculates present value based on assumptions about future interest rates, 
stock price volatility and dividend yield. There is no assurance that the 
value realized by an executive officer, if any, will be at or near the value 
estimated by the Black-Scholes model. In calculating the grant date present 
values set forth in the table, the Company used the following assumptions: 
(a) expected volatility of 28.7%; (b) risk free rate of return of 5.097%; (c) 
payment of dividends equal to $.075 per year; and (d) exercise at the end of 
the ten year period from the date of grant. No adjustments have been made for 
non-transferability or risk of forfeiture.
</TABLE>
AGGREGATED OPTION/SAR EXERCISES IN 1995,
AND 1995 YEAR END OPTION/SAR VALUE
<TABLE>
<CAPTION>
                          NUMBER OF SECURITIES
                         UNDERLYING UNEXERCISED       VALUE OF UNEXERCISED
                          OPTIONS/SARS AT 1995      IN-THE-MONEY OPTIONS/SARS
                             YEAR END (#)            AT 1995 YEAR END ($) <F1>
          SHARES ACQUIRED          VALUE                                      
 NAME     ON EXERCISE (#)      REALIZED ($)      EXERCISABLE    UNEXERCISABLE  
  EXERCISABLE   UNEXERCISABLE
<S>            <C>         <C>       <C>        <C>        <C>         <C>
Mr. Laster       -          -         169,562     15,000      489,539   16,875
Mr. Heitz        -          -         158,240     10,000      488,176   11,250
  Mr. Fogt       -          -          50,000          -      100,000       -
 Mr. Reimer      -           -         58,157      5,000      207,167    5,625
  Mr. Hammes     -           -         64,000      5,000      183,171    5,625

<F1>  Value of unexercised In-The-Money Options is calculated by subtracting 
the exercise price from the market value of the underlying stock at 1995 year 
end and multiplying the result times the number of shares subject to 
exercise. Year end market value of Common Stock was $11.75.
</TABLE>
10
<PAGE>

EMPLOYMENT CONTRACTS AND TERMINATION
OF EMPLOYMENT ARRANGEMENTS
        Pursuant to an employment agreement by and between AmVestors, 
American, AmVestors Investment Group, Inc. and American Investors Sales 
Group, Inc. ("Companies") and Mr. Laster, the Companies have agreed to 
provide Mr. Laster a base salary, health benefits, insurance benefits and 
other perquisites through May 31, 1997. Mr. Laster's salary is reviewed 
annually based upon certain subjective and objective performance factors 
discussed in the Compensation Committee Report on Executive Compensation. The 
agreement also provides that if Mr. Laster is discharged without cause prior 
to the end of the contract term, he is entitled to receive contract 
compensation throughout the remaining term of the contract.
        Pursuant to an employment agreement by and between AmVestors, 
American and Mr. Heitz, AmVestors and American have agreed to provide Mr. 
Heitz a base salary, health benefits, insurance benefits and other 
perquisites through December 31, 1996. In 1995, Mr. Heitz's contract was 
extended through December 31, 1998. Mr. Heitz's salary is reviewed annually 
based upon certain subjective and objective performance factors. The 
agreement also provides that AmVestors and American will pay Mr. Heitz 
severance pay, if he is discharged without cause, in an amount equal to the 
salary and other compensation and benefits due for the remainder of the 
calendar year in which such termination of employment occurs. Mr. Heitz is 
also entitled to receive a continuation of his monthly base salary for a 
period not to exceed the difference between 12 months and the number of 
months after such termination in which salary and benefits were payable in 
the calendar year in which such discharge occurred.
        Pursuant to an Employment Agreement dated April 8, 1996 Mr. Crohn has 
agreed to serve, for a period of two years, as Chairman of the Board of 
Financial Benefit Life, AIMCOR and The Insurance Mart. Mr. Crohn is required 
to devote no more than 500 hours per calendar year to his duties thereunder 
and is entitled to (i) a salary of $200,000 per year; (ii) at the inception 
of the Employment Agreement, 75,000 non-qualified options to purchase 
AmVestors Common Stock under the AmVestors Non-Qualified Stock Option Plan at 
an exercise price equal to the market price of the AmVestors Common Stock on 
the date of issue; (iii) participate in all fringe benefit, stock option and 
retirement plans available to employees of Financial Benefit Life generally; 
(iv) reimbursement of business expenses; and (v) continued salary payments 
for up to six months after any disability (as defined therein) of Mr. Crohn. 
Mr. Crohn's employment may be terminated prior to its expiration only for 
cause, which includes conviction of certain crimes, gross negligence or 
willful misconduct in the performance of his duties or a material breach of 
his Employment Agreement which is unremedied for more than 30 days. Mr. Crohn 
has also agreed that during his employment and for a period of one year 
thereafter, he will not compete directly or indirectly with AmVestors or 
attempt to entice away or employ any employee of AmVestors or its 
subsidiaries.
        Pursuant to an Employment Agreement dated April 8, 1996 Ms. Rubertone 
has agreed to serve for a period of three years, as President of Financial 
Benefit Life, AIMCOR and The Insurance Mart. Pursuant to her Employment 
Agreement, Ms.Rubertone is required to devote her full working time to the 
business of such subsidiaries and is entitled to, among other things (i) a 
salary of $175,000 per year, (ii) participate in the Incentive Compensation 
Plan and Bonus Compensation Agreements as the Board of Directors of AmVestors 
shall, in its discretion, determine; (iii) at the inception of the Employment 
Agreement, 50,000 non-qualified options to purchase AmVestors Common Stock 
under the AmVestors Non-Qualified Stock  Option Plan at an exercise price 
equal to the market price of the Common Stock on the date of issue; (iv) 
participate in all fringe benefit, stock option and retirement plans 
available to employees of Financial Benefit Life generally; (v) reimbursement 
of business expenses; and (vi) continued salary payments for up to six months 
after any disability (as defined therein) of Ms. Rubertone. Ms. Rubertone' 
employment may be terminated prior to its expiration either (i) for cause, 
which includes conviction of certain crimes, gross negligence or willful misco
nduct in the performance of her duties or a material breach of her Employment 
Agreement which is unremedied for more than 30 days; or (ii) without cause 
upon payment of a severance amount equal to a full year's salary plus a sum 
equal to any bonus payments received by Ms.Rubertone in the previous twelve 
months. Ms. Rubertone has also agreed that during her employment, she will 
not compete directly or indirectly with AmVestors and that she will at no 
time disclose any confidential information regarding AmVestors or its 
subsidiaries.
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
        Recommendations on executive compensation are made to the Board by 
the three-member Compensation Committee of the Board ("Committee"). The 
Committee is composed of Ms.Andersen, Mr. O'Donnell, Dr. Lee and Mr. 
Billings. Each member of the Committee is a non-employee director of the 
Company. 
        Set forth below is a report submitted by the Committee addressing the 
Company's compensation policies and philosophies for 1995 as they affected 
Mr. Laster and the other executive officers.
11
<PAGE>

        COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
        The Compensation Committee Report on executive compensation below 
shall not be deemed to be filed under or incorporated by reference into any 
filing under the Securities Act of 1933 or the Securities Exchange Act of 
1934, except to the extent that the Company specifically incorporates this 
report by reference.
        In 1995, the Committee contracted William M. Mercer, Inc. ("Mercer"), 
an independent compensation consultant to perform a comprehensive review of 
the Company's compensation practices. Mercer conducted a full assessment of 
the design and effectiveness of the Company's compensation strategies and 
compared the executive compensation and corporate performance to comparable 
corporations that define its competitive marketplace for executive talent. 
Mercer reported its findings directly to the Committee without the prior 
review of the executive officers. The Committee will consider Mercer's report 
in its compensation decisions for 1996.
EXECUTIVE COMPENSATION POLICIES
        This report outlines the Company's general compensation policy, as 
endorsed by the full Board of Directors, and explains the Committee's actions 
with regard to executive compensation for the year ended December 31, 1995. 
Compensation decisions are made by the whole Board based upon the review and 
recommendations of the Committee. It is anticipated that criteria similar to 
that discussed herein, in addition to the criteria set forth in the Incentive 
Plans and the Bonus Arrangement described above, will be employed for 
compensation decisions in 1996.
        The focus of the executive compensation program is to attract, 
motivate and retain quality executives by providing a well rounded 
compensation plan based on both Company and individual performance. In 
addition to salary and bonus awards, the Committee may utilize both annual 
and long-term stock incentive plans which are intended to reward executive 
officers and other key employees upon achieving specific goals. The board 
believes that the adoption of incentive compensation plans which tie 
incentive and bonus compensation to specific corporate performance objectives 
operate to motivate its executive officers to achieve the maximum corporate 
performance and overall profitability. In addition, the Board believes that 
performance based compensation which places a meaningful portion of the 
executive's compensation at risk with the other shareholders should be an 
integral part of the total compensation package.
        Section 162(m) of the Internal Revenue Code, enacted in 1993 and 
effective for taxable years beginning after January 1, 1994, generally limits 
to $1 million per individual per year the federal income tax deduction for 
compensation paid by a publicly-held company to certain executive officers. 
Compensation that qualifies as performance-based compensation for purposes of 
section 162(m) is not subject to the $1 million deduction limitation. Section 
162(m) did not affect the deductibility of compensation payments in 1995; 
however, the Committee will consider Section 162(m) in its compensation 
decisions on any ongoing basis. 
EXECUTIVE OFFICER COMPENSATION AND PERFORMANCE
        Compensation paid to the executive officers in 1995 consisted of base 
salary, bonus, stock option awards and contributions to the Company's 
Employee Stock Ownership Plan and Money Purchase Pension Plan. A portion of 
the bonus compensation paid to executive officers in 1995 was paid in the 
form of a salary bonus throughout the year. A portion of the bonus 
compensation paid to executive officers was based on the attainment of 
specific financial objectives under the Incentive Plans described below. A 
portion of the bonus paid to Messrs. Laster and Heitz was derived from the 
performance of the company stock under the Bonus Arrangement as described 
below.
BASE SALARY AND ANNUAL BONUS
        The salary and bonus of the Company's executive officers is reviewed 
and approved annually by the Board. The Board's decisions concerning base 
salary and bonus levels are based upon recommendations from the Committee, 
which reviews corporate and individual performance in making its 
recommendations to the Board. The Chief Executive Officer's recommendation 
for remuneration for executive officers for 1995 were concurred with by the 
Committee and approved by the Board. To assist the Committee in its compensati
on decisions for executive officers other than himself, the Chief Executive 
Officer reviews the performance of each executive officer and recommends to 
the Committee proposed remuneration for each respective officer. The 
Committee considers both objective and subjective criteria in its evaluation 
of each executive officer, including the Chief Executive Officer.
In 1994, the Board adopted an Incentive Compensation Plan and Bonus 
Compensation Agreements ("Plans") to provide certain executive officers and 
key employees with the opportunity to earn incentive compensation based upon 
the financial performance of the Company. Under the Plans executive officers 
are generally entitled to additional bonus compensation if one or more of the 
following goals is met for the calendar year: (i) AmVestors achieves a return 
on equity equal to or greater than 13%; (ii) AmVestors achieves asset growth 
equal to or greater than 15%; (iii) AmVestors realizes a total return on its 
own common stock equal to or greater than the total return reported in the 
Standard & Poor (S&P) Life Index for the life's
12
<PAGE>

insurance industry that year; (iv) AmVestors' core operating earnings are 
equal to or greater than the reported expectations of market analysts as of 
April 1st of the calendar year; (v) AILICO receives premiums and annuity 
consideration before reinsurance equal to or greater than $300 million; (vi) 
AmVestors realizes and/or maintains a gross margin equal to or greater than 
200 basis points; and (vi) AmVestors incurs total expenses equal to or less 
than 100 basis points stated as a percentage of average invested assets. The 
Plans award points to executive officers and key employees when the specified 
objectives are attained. Executive Officers are awarded more points for 
categories in which their position affords them the greatest opportunity to 
affect performance in that category. Incentive compensation is calculated by 
multiplying the percentage of base salary specified for each officer times 
the ratio of  performance objective points earned divided by total 
performance objective points possible. The number of performance objective 
points possible and the percentage of base salary specified for each 
executive officer is set by the whole Board based upon the recommendations of 
the Compensation Committee and is intended to reflect each officer's potential
 to influence the profitability of the Company's operations. For 1995 
compensation, the maximum incentive bonus potential for executive officers 
under the Plans ranged from 35% to 100% of salary.
        In 1994, the Company's return on equity was13.39%. Total asset growth 
increased 6.85%  to $1.9 billion. The Company realized a total return on its 
Common Stock that exceeded the total return in the S&P Life Index. Core 
Operating Earnings were $1.26 per share, $.09 less than market analysts 
predictions. Premiums in 1994 were $269 million, $21 million less than the 
objective. The Company's margin was 1.94% of average invested assets and 
total expenses were .93% of average invested assets.
        In addition, in 1995 the Compensation Committee adopted the 1995 
Special Incentive Bonus Arrangement ("Incentive Arrangement") to provide Mr. 
Laster and Mr. Heitz with the opportunity to earn additional incentive 
compensation based upon the Company's 1995 Common Stock performance. The 
Incentive Arrangement is intended to reward Mr. Laster and Mr. Heitz for 
valuable past services to the Company and its subsidiaries. The Board further 
intends that the Incentive Arrangement will induce the executive officers to 
remain in the service of the Company and continue their valuable and 
substantial efforts on its behalf.
        The cash bonus to be paid under the Incentive Arrangement is equal to 
the difference between the Company per share Common Stock price at the close 
of trading on December 30, 1994, and the average of the Company per share 
price at the close of trading for the last ten trading days of 1995. The per 
share price difference will then be multiplied by 75,000 for Mr. Laster and 
45,500 for Mr. Heitz. It is the intent of the Arrangement to pay a cash bonus 
which approximates the growth performance of 75,000 shares and 45,500 of the 
Company Common Stock for the 1995 calendar year.
        The Committee also considers subjective factors in its review of each 
executive officer. Such factors include business planning skills, leadership 
abilities, creativity, experience, assumption of additional duties in 
connection with promotions or changes, and individual performance in any 
special projects or situations.
STOCK INCENTIVE PLANS
        The Committee recognizes that stock ownership and stock-based 
performance arrangements are beneficial and operate to increase executive 
officers' incentive to enhance stockholder value. The Company currently has 
three separate stock incentive plans: (1) 1989 Non-Qualified Stock Option 
Plan, (2) 1989 Stock Appreciation Rights Plan, and (3) 1989 Restricted Stock 
Plan ("Stock Incentive Plans"). The purpose of the Stock Incentive Plans is 
to provide executive officers with a meaningful equity internet in the 
Company. These plans are intended to retain key executives and align their 
financial interests with those of stockholders.
        In 1995 the Committee granted stock options to the executive officers 
in amounts set forth on page 8 in the table on Option Grants in 1995. Stock 
options may be granted from time to time by the Committee to executive 
officers or other employees with such frequency and, subject to certain terms 
and limitations set forth in the 1989 Non-Qualified Stock Option Plan and as 
approved by the whole Board. Stock options are granted for terms not 
exceeding 10 years, with an exercise price equal to the closing price of the 
Common Stock on the date of the grant. Although the Company also has a Stock 
Appreciation Rights Plan and a Restricted Stock Plan, the Committee did not 
recommend awards under these Plans as part of the total 1995 compensation 
package.did not make any award to the executive officers named in the Summary 
Compensation
CEO COMPENSATION
        The Chief Executive Officer's primary responsibilities are to direct 
and oversee the day-to-day operations of the Company and its wholly-owned 
subsidiaries, including, but not limited to, the investment of the Company's 
assets.
        In 1995, Mr. Laster's base salary was $400,000 per annum. His base 
salary is established pursuant to his employment contract and is subject to 
increase annually at the sole discretion of the Board. Mr. Laster's base 
salary may not be diminished prior to May 31, 1997.
        In determining the base salary paid to Mr. Laster, the Committee 
considers a number of variables including financial performance, individual 
performance, special assignments or tasks and achievement of particular 
goals. In recommending base salary, the Committee exercises broad discretion 
and considers all of the above criteria. No single criteria is assigned 
specific weight in the determination.
13
<PAGE>
        Bonus Compensation paid to Mr. Laster in 1995 was derived solely from 
the Bonus Compensation Agreement ("Bonus Agreement") and the 1995 Special 
Incentive Bonus Arrangement ("Incentive Arrangement") described above. Under 
the Bonus Agreement, Mr. Laster had the opportunity to earn a bonus equal to 
100% of his 1994 base salary of $370,000 if the Company achieved the 
performance objectives listed below. Mr. Laster's bonus under the Bonus 
Agreement was calculated by multiplying his 1994 base salary times the ratio 
of performance objective points earned divided by total performance objective 
points possible. For purposes of this formula, performance objectives were 
assigned the following point values:
<TABLE>
<CAPTION>                     
            OBJECTIVE                            POINTS          POINTS EARNED
      <S>  <C>                                   <C>             <C>
        1. AmVestors Return on Equity > 13%          1                   1
        2. AmVestors Asset Growth > 15%...           1                   -
        3. Total Return on AmVestors Stock >
              Total Return on S&P Life Index         1                   - 
        4. AmVestors Core Operating Earnings >
            Analyst Expectations........              1                  -
        5. American Premiums & Annuity
            Consideration > $300 Million........      1                   -
        6. AmVestors Gross Margin > 200 BP          0.5                   -
        7. AmVestors Total Expenses < 100 BP        0.5                 0.5
</TABLE>
        A total of 6.0 performance objective points are possible each year in
which such criteria are utilized. In determining 
the multiplication ratio as a fractional amount, the total objective points 
earned serves as the numerator and the total objective points possible serves 
as the denominator.
        In 1994 the Company achieved objective numbers 1, 3 and 7 performance 
objectives. Therefore, 2.5 objective points were earned out of 6 yielding a 
ratio of .4167. Mr. Laster's bonus under the Agreement is calculated by 
multiplying his 1994 base salary by the ratio ($370,000 x .4167) yielding a 
bonus of $154,167. One-half of the bonus under the Agreement was paid in a 
single lump sum and the balance was paid as a salary bonus in equal 
bi-monthly installments from April 15 through December 31, 1995.
        The remainder of Mr. Laster's bonus was earned under the Incentive 
Arrangement based on the performance of the Company's stock from December 30, 
1994 to December 31, 1995. The Incentive Arrangement is intended to pay a 
cash bonus which approximates the growth performance of 75,000 shares of the 
Company's Common Stock for the calendar year 1995. The closing price of the 
Common Stock on December 30, 1994 was $9.50 per share. The average closing 
price of the Common Stock for the last 10 trading days of 1995 was $11.296 
per share. The difference in the closing price on December 30, 1994 and the 
average closing price for the last 10 trading days of 1995 was $1.796 per 
share. The difference is multiplied times 75,000 to yield a bonus under the 
Arrangement equal to $134,750.00.
        The total bonus paid to Mr. Laster under the Bonus Agreement and the 
Incentive Arrangement was $288,917. Mr. Laster received other compensation in 
the form of contributions under the Company's ESOP, Money Purchase Pension 
Plan and other perquisites. 
        The compensation paid to Mr. Laster in 1995 reflects the Committee's 
assessment of his personal performance and leadership, as well as his 
relative value to the Company, and ability to impact the Company's 
performance.
        Dr. R. Rex Lee, Chairman
        Ms. Andersen
        Mr. Billings
        Mr. O'Donnell

COMPLIANCE WITH THE SECURITIES EXCHANGE ACT OF 1934
        The Company's directors and executive officers are required under the 
Securities Exchange Act of 1934 to file reports of ownership and changes of 
ownership with the Securities and Exchange Commission. Based solely on a 
review of the copies of the reports furnished to the Company and written 
representations from directors, the Company believes that during 1995 all 
filing requirements applicable to directors and executive officers have been 
complied with, except that Dr. R. Rex Lee made late filings on two Form 4 
reports relating to five transactions.

14
<PAGE>

PERFORMANCE GRAPH
        The following graph compares the Company's cumulative total 
stockholder return (assuming reinvestment of dividends) with the S&P 500 
Index and the S&P Life Insurance Index.
        The Stock Performance Graph shall not be deemed to be filed under, or 
incorporated by reference into, any filing under the Securities Act of 1933 
or the Securities Exchange Act of 1934, except to the extent that the Company 
specifically incorporates this graph by reference.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
AMVESTORS, S&P 500 INDEX, AND THE S&P LIFE INSURANCE INDEX
AMVESTORS FINANCIAL CORPORATION
<TABLE>
<CAPTION>
<S>                              <C>      <C>     <C>     <C>    <C>    <C>
                                   1990    1991    1992    1993   1994   1995
AmVestors Financial Corporation    $100    $220    $350    $352   $304   $378
S&P 500 Index                       100     130     140     154    156    213
S&P 500 Life Insurance Index.....   100     143     191     194    161    230
</TABLE>
Assumes $100 invested on December 29, 1989, in AmVestors Financial 
Corporation Common Stock, the S&P 500 Index and the S&P Life Insurance Index.
15
<PAGE>
PROPOSAL B
APPROVAL OF THE 1996
INCENTIVE STOCK OPTION PLAN
        On March 28, 1996, the Board of Directors unanimously adopted, 
subject to stockholder approval, the 1996 Incentive Stock Option Plan (the 
"Plan").The purpose of this Plan is to encourage ownership in the Common 
Stock of the Company by key personnel of the Company and its subsidiaries and 
to provide additional incentive for them to continue in the employ of the 
Company and its subsidiaries and to promote the success of the Company's 
business. At the Annual Meeting, stockholders will be requested to approve 
the Plan. The Plan covers a maximum of 950,000 shares of the Company's Common 
Stock. 
SUMMARY DESCRIPTION OF THE PLAN.
        ADMINISTRATION OF THE PLAN. The Plan shall be administered under the 
general direction and control of the Board of Directors of the Company which 
may from time to time issue orders or adopt resolutions not inconsistent with 
the provisions of the Plan, to interpret the provisions and supervise the 
administration of the Plan. The Board shall appoint a committee of not fewer 
than three directors, none of whom shall be officers of the Company or 
eligible to participate in the Plan while members of the committee, and who 
shall serve at the pleasure of the Board. No person shall be eligible to 
serve on the committee if such person has at any time during the immediately 
preceding one year period been granted or awarded equity securities under the 
terms of this Plan, or any other plan of the Company, except grants or awards 
pursuant to a formula. The Board of Directors may delegate to the committee 
full power and authority to take any action required or permitted to be taken 
by the Board of Directors under the Plan, except that the committee shall not 
have the power to terminate, suspend, alter, or amend the Plan. Subject to 
the provisions of the Plan, the committee shall have the plenary authority, 
in its discretion, to determine the time or times at which, and the employees 
of the Company and its subsidiaries to whom, options shall be granted, the 
purchase price, and the number of shares of Common Stock to be covered by 
each option, when each option may be exercised, and the expiration date 
thereof.
        ELIGIBLE PARTICIPANTS. Options may be granted only to regular 
employees (including officers) of the Company or of any subsidiary of the 
Company. A director or officer of the Company or of a subsidiary who shall 
not at the time also be an employee of the Company or of a subsidiary thereof 
shall not be eligible to receive an option under the Plan. The Plan does not 
provide for a maximum number of shares of Common Stock which may be granted 
to any particular person under the Plan. However, no options may be granted 
to any employee who beneficially owns more than ten percent of the total 
combined voting power of the Company.
        TYPE OF OPTIONS. Options granted under the Plan are intended to 
qualify as incentive stock options as defined in Section 422 of the Internal 
Revenue Code of 1986, as amended.
        GRANT OF OPTIONS. Options shall be granted only upon the execution, 
by both the optionee and the Company, of an  Incentive Stock Option 
Agreement. The terms and conditions of the form of the Incentive Stock 
OptionAgreement may be changed by the Board of Directors or the committee 
from time to time, but these changes shall not affect any Incentive Stock 
Option Agreement in force at the time the changes are made.
        OPTION PRICES. The purchase price of the Common Stock covered by each 
incentive stock option shall be determined by the Board of Directors or the 
committee, but shall not be less than 100% of the fair market value of the 
Common Stock at the time of the grant of the incentive stock option. The 
market value of the Company's Common Stock on March 28, 1996 was $12.875.
        TERM OF OPTIONS. The term of each option shall not be more than ten 
years from the date of granting such option and may be less than ten years. 
Each option shall be subject to earlier termination as discussed below. No 
option may be transferred, assigned or pledged by the optionee.
        PURCHASE PRICE. An option may only be exercised by written notice to 
the Company specifying the number of shares of Common Stock with respect to 
which such option is then being exercised, accompanied by the purchase price 
for such shares of Common Stock. The purchase price of the shares purchased 
upon exercise of an option shall be paid in full in cash at the
        time of the exercise, but the Board of Directors may (but shall not 
be required to) determine that shares may be purchased in whole or in part 
upon the exercise of options with Common Stock of the Company. 
Notwithstanding the foregoing sentence, a participant shall be entitled to 
pay the purchase price by executing a promissory note, if such a right is 
expressly granted to a participant in the Incentive Stock Option Agreement 
entered into between a participant and the Company.
16
<PAGE>
        TERMINATION OF OPTIONS. All rights of an employee in an option 
granted under this Plan, to the extent it has not been exercised, shall 
generally terminate upon the employee's termination of employment as follows:
        (i)  In the event of the death of the holder of an option prior to
termination of employment, the unexercised portion of 
           such option may be exercised at any time within twelve months from
the date of the holder's death, by his or her 
           executor, administrator, personal representative, or other person
who has acquired the right to exercise the option by 

           bequest or inheritance.
        (ii)  In the event a holder of an option terminates employment due to 
disability, the unexercised portion of such option 
            may be exercised at any time within twelve months from the date 
such employee terminated employment.
        (iii) In the event a holder of an option terminates employment for 
reasons other than death or disability, the unexercised 
           portion of any option may be exercised at any time within three
months from the date such employee terminated 
            employment.
        (iv)  No option may be exercised, under any circumstance, more than 
10 years after the date it is granted.
        ADJUSTMENTS UPON CHANGES IN CAPITALIZATION. In the event of any 
change in the outstanding Common Stock of the Company by reason of the stock 
dividend, stock split, merger, consolidation, split-up, combination or change 
of shares, reorganization, liquidation, or the life, the aggregate number and 
class of shares of Common Stock available under the Plan and the number and 
class of shares subject to each outstanding option and the option prices 
shall be appropriately adjusted by the Board of Directors or the committee 
whose determination shall be conclusive. In the event of a change of control, 
all options outstanding shall immediately become fully vested.
        TERMINATION AND AMENDMENT OF THE PLAN. Unless the plan shall be 
previously terminated as described below, no option shall be granted under 
the plan after ten years from the date the Plan is adopted by the Board of 
Directors. The Board of Directors may at any time suspend or terminate the 
Plan and shall have the right to alter or amend the Plan or any part thereof 
at any time and from time to time as it may deem proper and in the best 
interest of the Company and to alter or amend the plan in order that options 
granted under the plan qualify as Incentive Stock Options under Section 422 
of the Internal Revenue Code of 1986, as amended. Any termination, 
suspension, alteration, or amendment of the Plan may be made by the Board of 
Directors without further action on the part of the stockholders of the 
Company; PROvided, that, no such termination, suspension, alteration, or 
amendment shall: (a) impair, without the consent of the optionee, any option 
theretofore granted to such optionee under the Plan or deprive such optionee 
of any Common Stock that such optionee has acquired under the Plan; or (b) 
unless approved by the stockholders of the Company, (i) increase the total 
number of shares of Common Stock which may be purchased under the Plan 
(except upon an adjustment in connection with a change in capitalization or 
merger of the Company) (ii) extend the time during which options may be 
granted under the Plan, (iii) change the class of employees eligible to 
receive options under the Plan, or (iv) change the manner of determining the 
option price except to change the manner of determining the fair market value 
of the Common Stock. Any option outstanding at the time of termination of the 
Plan shall remain in effect subject to the provisions of this Plan until the 
option shall have been exercised or shall have expired. Any option 
outstanding at the time of termination of the Plan shall remain in effect 
subject to the provisions of this Plan until the option shall have been 
exercised or shall have expired.
        Subject to shareholder approval, on March 28, 1996 executive officers 
were granted options under The Plan as follows:  Mr. Laster, 140,000 options; 
Mr. Heitz, 109,000 options; Mr. Fogt, 50,000 options; Mr. Reimer, 71,500 
options and Mr. Hammes, 30,000 options.  
FEDERAL INCOME TAX EFFECTS OF PLAN PARTICIPATION
        It is intended that the Plan shall qualify as an "incentive stock 
option plan" under Section 422 of the Internal Revenue Code of 1986, as 
amended (the "Code"), and the Plan and all agreements entered into under the 
Plan shall be interpreted in a manner consistent with the requirements of 
Section 422.
        As "incentive stock options" under Section 422 of the Code, no tax 
consequences will result (except in the case of an optionee who is subject to 
the alternative minimum tax) to the optionee or the Company from the grant of 
an option to, or the exercise of an option by, the optionee. Shares acquired 
under the Plan may not be sold, assigned, pledged, encumbered, transferred or 
otherwise hypothecated within two years from the date of the grant of the 
option or until one year after the acquisition of the shares ("Required 
Holding Period"). After the Required Holding Period, the optionee will 
recognize gain or loss for tax purposes when he sells or disposes of the 
shares acquired by him upon exercise of an option. For purposes of 
determining such gain or loss, the optionee's basis in such shares will be 
the option price paid to acquire the shares under the Plan, and the optionee 
will be entitled to long-term capital gain treatment upon their sale or 
disposition. Under present law, there is no distinction in tax rates between 
long-term capital gain and short-term capital gain and ordinary income. 
However, capital losses may be offset only against capital gains and may be 
deducted against ordinary income only to the extent of $3,000.00 per year.
17
<PAGE>

        The Company generally will not be allowed a deduction with respect to 
an option.
        The amount, if any, by which the fair market value of the shares 
transferred to the optionee upon the exercise of an option exceeds the option 
price will constitute an adjustment in determining the amount of alternative 
minimum taxable income.
        To the extent the aggregate fair market value (determined as of the 
time the options are granted) of the Common Stock for which an employee is 
granted options which are exercisable for the first time during any calendar 
year under the Plan and any other "incentive stock option plan" (within the 
meaning of Section 422 of the Code) of the Company and its parent and 
subsidiary corporations exceeds $100,000, such options shall be treated as 
options which are not incentive stock options. In such event, the participant 
will be required to recognize compensation income upon the exercise of such 
options in an amount equal to the difference between the fair market value of 
the stock on the date of exercise and the amount paid for such shares.
        The foregoing is only a general summary of the currently effective 
federal income tax laws and an employee should consult with a qualified 
income tax advisor for specific advice as to his or her individual situation.
        The Board of Directors recommends a vote "For" this Proposal.

PROPOSAL C
RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS
        The Board of Directors of the Company has selected Deloitte & Touche 
LLP as its independent public accountants for the fiscal year 1996. At the 
meeting, the stockholders will be asked to ratify the Board of Director's 
selection of Deloitte & Touche, LLP as the independent public accountants for 
the fiscal year 1996. During the fiscal year 1995, Deloitte & Touche , LLP 
provided the professional services related to the examination of the 
financial statement of the Company and related entities, including annual 
reports to stockholders and the Securities and Exchange Commission and have 
certified the same and provided advice with regard to preparation of federal 
income tax returns and other tax and accounting matters. The Audit Committee 
of the Board of Directors approved such services taking into consideration 
the possible effects which the rendering of such services would have on the 
independence of the accountants. It is expected that representatives of 
Deloitte & Touche, LLP will be present at the stockholders' meeting to make a 
statement or to answer questions.
        The favorable vote of a majority of the Common Stock of the Company 
in attendance or represented by proxy and entitled to vote at the Annual 
Meeting is needed to ratify the Board of Director's selection of independent 
public accountants.
        The Board of Directors recommends a vote FOR ratification of the 
independent public accountants.
18
<PAGE>
        DISCRETIONARY AUTHORITY
        While the Notice of Annual Meeting calls for the transaction of any 
other business as may properly come before the meeting, the Board of 
Directors has no present intention of presenting any matters for action by 
the stockholders at the meeting, other than as set forth herein. The enclosed 
proxy gives discretionary authority to vote all shares subject to such proxy 
in the event that any additional matters should be presented by a 
stockholder.
         AMVESTORS FINANCIAL CORPORATION WILL UNDERTAKE TO PROVIDE TO EACH 
PERSON SOLICITED (INCLUDING BENEFICIAL OWNERS),  UPON REQUEST, ADDITIONAL 
COPIES OF THE FORM 10-K REPORT FOR THE YEAR ENDED DECEMBER 31, 1995, 
INCLUDING FINANCIAL STATEMENTS, SCHEDULES AND EXHIBITS. AMVESTORS RESERVES 
THE RIGHT TO EXACT A FEE NOT IN EXCESS OF REASONABLE EXPENSES FOR SO DOING.
                                                                               
                                                
                                      By Order of the Board of Directors

                                                                               
                                                
                                       LYNN F. HAMMES, Secretary
Dated: April 11, 1996
Topeka, Kansas

19
<PAGE>
[This page left blank intentionally]
20



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission