AMVESTORS FINANCIAL CORP
8-K, 1997-10-03
LIFE INSURANCE
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SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):  September 19, 1997
AmVestors Financial Corporation
(Exact name of registrant as specified in its charter)
Kansas
(State or other jurisdiction of incorporation or organization)

               1-3685                             48-1021516
          (Commission File Number)        (I.R.S. Employer Identification No.)
555 South Kansas Avenue, Topeka, Kansas  66603
(Address of principal executive office, including zip code)
(785) 232-6945
(Registrant's telephone number, including area code)
Not applicable
(Former name or former address, if changed since last report)
<PAGE>
ITEM 5.  OTHER EVENTS

          On September 19, 1997, AmVestors Financial Corporation
("AmVestors"), AmerUs Life Holdings, Inc. ("AmerUs") and a wholly owned
subsidiary of AmerUs, entered into an Agreement and Plan of Merger (the
"Merger Agreement") providing for a merger ("Merger") pursuant to which, and
subject to the terms thereof, AmVestors would become a wholly owned 
subsidiary of AmerUs. As of the effective time of the Merger, each outstanding
share of common stock of AmVestors, no par value ("AmVestors Common Stock"),
other than shares held in the treasury of AmVestors and shares owned by the
AmerUs or any of its subsidiaries, would be converted into the right to
receive (x) if the Average AmerUs Share Price (as defined below) is greater
than or equal to $27.00 but less than or equal to $29.75, the number of shares
of Series A common stock, no par value, of AmerUs ("AmerUs Class A Common
Stock") determined by dividing $20.00 by the Average AmerUs Share Price; (y)
if the Average AmerUs Share Price is less than $27.00, 0.7407 shares of AmerUs
Class A Common Stock (subject to the termination rights described below); and
(z) if the Average AmerUs Share Price is greater than $29.75, 0.6724 shares of
AmerUs Class A Common Stock (as applicable, the "Merger Consideration").  The
"Average AmerUs Share Price" is the average of the last reported sales price
per share of AmerUs Class A Common Stock quoted by The Nasdaq National Market
for the twenty consecutive trading days ending on the tenth trading day prior
to the date the Merger is consummated (the "Price Measuring Date").  If the
Average AmerUs Share Price on the Price Measuring Date is less than $27.00,
the Merger Consideration would be worth less than $20.00 per share and
AmVestors has the right to terminate the Merger Agreement unless AmerUs agrees
to provide additional AmerUs Class A Common Stock valued at $20.00 per share
of AmVestors Common Stock.  If the Average AmerUs Share Price on the Price
Measuring Date rises above $29.75, the Merger Consideration would be worth
more than $20.00 per share.

          Consummation of the Merger is subject to satisfaction or waiver by
the parties of certain closing conditions, including the receipt of regulatory
approvals, approvals by the stockholders of AmVestors and AmerUs, approvals by
the Boards of Directors of AmVestors and AmerUs and other customary closing
conditions. The Boards of Directors of AmVestors and AmerUs approved the
transaction on September 19, 1997, and the transaction was publically
announced by the companies on September 22, 1997.

          The foregoing description of the Merger Agreement does not purport
to be complete and is qualified in its entirety by reference to the Merger
Agreement, a copy of which is attached hereto as Exhibit 2.1 and is hereby
incorporated by reference in its entirety. 
2<PAGE>

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

          (c)  Exhibits.

               2.1  Agreement and Plan of Merger, dated September 19,
1997, by and among AmVestors Financial Corporation, AmerUs Life Holdings, Inc.
("AmerUs"), and a wholly owned subsidiary of AmerUs.

              99.1 Press Release, dated September 22, 1997.
3<PAGE>
     SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
                              AMVESTORS FINANCIAL CORPORATION

                              By:/s/ Ralph W. Laster, Jr.                       
                              Name:     Ralph W. Laster, Jr.
                              Title:    Chairman & CEO 

Date:   October 3, 1997
EXHIBIT INDEX
2.1  Agreement and Plan of Merger, dated September 19, 1997, by and among
AmVestors Financial Corporation, AmerUs Life Holdings, Inc. ("AmerUs"), and a
wholly owned subsidiary of AmerUs.
99.1 Press Release, dated September 22, 1997.
4


AGREEMENT AND PLAN OF MERGER
THIS AGREEMENT AND PLAN OF MERGER (this "Agreement") is dated as of September 
19, 1997, and is by and among AmVestors Financial Corporation, a Kansas
corporation (the "Company"), AmerUs Life Holdings, Inc., an Iowa corporation
("Parent"), and Joe Corp., a Kansas corporation and a subsidiary of Parent
("Sub").  A Glossary of Terms is attached as Annex A and incorporated herein
by reference.

RECITALS

WHEREAS, the respective Boards of Directors of Parent, Sub and the Company
have approved the merger of Sub into the Company, upon the terms and subject
to the conditions set forth in this Agreement, whereby each issued and
outstanding share of common stock, no par value, of the Company (the "Company
Common Stock"), not owned directly or indirectly by Parent or held in treasury
by the Company, will be converted into the right to receive the Merger
Consideration (as defined below), on the terms set forth herein;

WHEREAS, Parent, Sub and the Company desire to make certain representations,
warranties, covenants and agreements in connection with the Merger and also to
prescribe various conditions to the Merger; and

WHEREAS, for federal income tax purposes, it is intended that the Merger of
the Company and Sub shall qualify as a reorganization within the meaning of
Section 368(a) of the Internal Revenue Code of 1986, as amended (the "Code"),
and that this Agreement shall be, and is hereby, adopted as a plan of
reorganization for the purposes of Section 368 of the Code.

AGREEMENT

NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties and covenants set forth herein and other good and
valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties hereto agree as follows:

ARTICLE I
THE MERGER

SECTION 1.01  The Merger.

(a)  Subject to the terms and conditions of this Agreement, at the Effective
Time (as defined in Section 1.01(b)), Sub shall be merged with and into the
Company (the "Merger") in accordance with the Kansas Statutes Annotated
("KSA"), Chapter 17 (the "KGCC"),
1<PAGE>
whereupon the separate existence of the Sub
shall cease, and the Company shall be the surviving corporation (the
"Surviving Corporation").

(b)  The consummation of the Merger (the "Closing") shall take place (i) at
the offices of Bryan Cave LLP, One Metropolitan Square, 211 North Broadway,
Suite 3600, St. Louis, Missouri, at 10:00 A.M., on such date (the "Closing
Date") which is three business days after the date on which the last of the
conditions set forth in Article 8 hereof shall have been satisfied or waived
in accordance with this Agreement, or (ii) such other place, time and date as
the parties hereto shall agree.  Prior to the Closing, Sub and the Company
shall execute and deliver to the Secretary of State of the State of Kansas
(the "Kansas Secretary of State") a Certificate of Merger in proper form for
filing under the KGCC on the day of the Closing, and the Merger shall become
effective upon the filing of the Certificate of Merger with the Kansas
Secretary of State or at such later time as may be specified in the
Certificate of Merger, such time being herein called the "Effective Time".

(c)  The Merger shall have the effects set forth in the KGCC.  Without
limiting the generality of the foregoing, at the Effective Time (i) the
Surviving Corporation shall possess all assets and property of every
description, and every interest therein, wherever located, and the rights,
privileges, immunities, power, franchises, and authority, of a public as well
as of a private nature, of each of the Company and the Sub and all obligations
belonging to or due each of them shall be vested in the Surviving Corporation
without further act or deed; (ii) title to any real estate or any interest
therein vested in either of the Company or the Sub shall not revert or in any
way be impaired by reason of the Merger; (iii) all rights of creditors and all
liens on any property of the Company and the Sub shall be preserved
unimpaired; and (iv) the Surviving Corporation shall be liable for all the
obligations of the Company and the Sub, and any claim existing, or action or
proceeding pending, by or against either of them, may be prosecuted to
judgment with the right of appeal, as if the Merger had not taken place. 

SECTION 1.02  Stock Options.

(a)  As soon as practicable following the date of this Agreement, but in any
event not less than fifteen trading days prior to the Closing, the Board of
Directors of the Company (or, if appropriate, any committee administering the
Company's 1989 Non-Qualified Stock Option Plan (the "NQSO Plan") or 1996
Incentive Stock Option Plan (the "ISO Plan," and together with the NQSO Plan,
the "Company Option Plans") shall adopt such resolutions or take such other
actions as may be required to adjust the terms of all outstanding Company
Options (as defined in Section 3.03) issued pursuant to the Company Option
Plans and related agreements, to provide that at the Effective Time, each
Company Option outstanding (whether or not vested and exercisable) immediately
prior to the Effective Time shall at the Effective Time cease to represent a
right to acquire shares of Company Common Stock and shall be converted
automatically into an option (a "Continuing Option") to acquire Parent Common
Stock in an amount and at an exercise price determined as provided in the
immediately following sentence (and on substantially the same terms and
conditions as were applicable under such Company
2<PAGE>
Option Plan and the
agreements evidencing grants thereunder), subject to Section 1.02(b).  At the
Effective Time, if the holder of a Company Option which is then outstanding
and unexercised has not timely elected (with respect to Company Options
granted under the NQSO Plan) or has not timely requested (with respect to
Company Options granted under the ISO Plan; or if so requested, if such
request has been denied by the Company) to receive cash for such Company
Option as described in subsection (b) of this Section 1.02, then such Company
Option shall, in accordance with the provisions of the NQSO Plan or the ISO
Plan, whichever is applicable, become a Continuing Option to acquire (x) the
number of shares of Parent Common Stock equal to the product of (i) the number
of shares of Company Common Stock subject to such Company Option immediately
prior to the Effective Time multiplied by (ii) the Merger Consideration (a
partial share shall be rounded down to the next lower whole share), with (y)
an exercise price equal to the quotient of (i) the original exercise price per
share (the "Original Exercise Price") of Company Common Stock subject to such
Company Option in effect immediately prior to the Effective Time divided by
(ii) the Merger Consideration and rounding the exercise price thus determined
to the nearest whole cent (a half cent shall be rounded to the next higher
whole cent).  In the case of Company Options intended to be incentive stock
options (as defined in Section 422 of the Code), the exercise price, number of
shares of Parent Common Stock subject to such Continuing Option and terms and
conditions or exercise of such Continuing Option shall be determined in order
to comply with the requirements of Section 424(a) of the Code. 

(b)  As soon as practicable following the date of this Agreement, but in any
event not less than fifteen trading days prior to the Closing, the Company
shall deliver to the holders of Company Options (whether or not vested and
exercisable) a Cash Option Notice Form (as defined below) offering to (i)
holders of Company Options issued pursuant to the NQSO Plan the right to
elect, and (ii) holders of Company Options issued pursuant to the ISO Plan the
right to request, to receive in consideration for the cancellation of all (but
not less than all) of such holder's Company Options, an amount in cash equal
to the product of (x) the excess of (i) the Option Cash Price (as defined
below), over (ii) the Original Exercise Price of such Company Option,
multiplied by (y) the number of shares subject to such Company Option.  The
"Option Cash Price" is the product of (A) the last reported sales price per
share of Parent Common Stock as quoted by Nasdaq (as defined below) on the
Closing Date multiplied by (B) the Merger Consideration.  Alternatively, with
the consent of Parent prior to the Closing, holders of Company Options may
request to receive in consideration for the cancellation of such holder's
Company Options, a number of shares of Parent Common Stock (rounded down to
the nearest whole share) equal to the amount of cash which otherwise would be
payable upon termination of such Company Options pursuant to the first
sentence of this Section 1.02(b), divided by the last sales price of Parent
Common Stock as reported on Nasdaq as of the Effective Time.

(c)  As soon as practicable after the Effective Time, Parent shall deliver to
the holders of Continuing Options appropriate notices setting forth such
holders' rights pursuant to the respective Company Option Plans.
3<PAGE>

(d)  To make the election for cash consideration described in Section 1.02(b)
above, any eligible Company Option holder must deposit with the Exchange Agent
at least ten trading days prior to the Closing a properly completed notice
("Cash Option Notice Form"), in form and substance reasonably satisfactory to
Parent (including an appropriate release), and the Option Agreements (as
defined below) relating to any such Company Options for which such election is
made.  Such election shall be irrevocable unless the Agreement is terminated
before the Effective Time.  Following the Effective Time, the Company shall
deliver to each such holder the cash amount so elected, calculated in
accordance with Section 1.02(b) above.  No interest shall be paid on such
amount.  If this Agreement is terminated before the Effective Time, the Option
Agreement(s) shall be returned to each such holder.  

SECTION 1.03  Stock Appreciation Rights.  Following the Effective Time, the
holders of outstanding Company SARs (as defined in Section 3.03(e) hereof),
shall be entitled to receive in consideration for the cancellation of such
Company SAR an amount in cash equal to the product of (x) the excess of (i)
the Option Cash Price over (ii) the strike price of such Company SAR,
multiplied by (y) the number of shares of Company Common Stock referenced by
the Company SARs; provided, that Parent shall have received from each such
holder a written acknowledgement that such payment is in full satisfaction of
the Company's and Parent's obligations in respect of the Company SARs.

SECTION 1.04  Articles of Incorporation and By-laws.

(a)  The Articles of Incorporation of the Company, as in effect immediately
prior to the Effective Time, shall be the Articles of Incorporation of the
Surviving Corporation until thereafter changed or amended as provided therein
or by applicable law.

(b)  The By-laws of Sub as in effect immediately prior to the Effective Time
shall be the By-laws of the Surviving Corporation until thereafter changed or
amended as provided therein or by applicable law.

SECTION 1.05  Directors.  The individuals who are the directors of Sub
immediately prior to the Effective Time shall be the directors of the
Surviving Corporation until thereafter they cease to be directors in
accordance with the KGCC and the Articles of Incorporation and By-laws of the
Surviving Corporation.

SECTION 1.06  Officers.  The individuals who are the officers of the Company
immediately prior to the Effective Time shall be the officers of the Surviving
Corporation until thereafter they cease to be officers in accordance with the
KGCC and the Articles of Incorporation and By-laws of the Surviving
Corporation.
4<PAGE>
ARTICLE II
EFFECT OF THE MERGER ON THE CAPITAL STOCK OF THE CONSTITUENT CORPORATIONS;
EXCHANGE OF CERTIFICATES

SECTION 2.01  Capital Stock of Sub.  As of the Effective Time, by virtue of
the Merger and without any action on the part of the holder of any shares of
Company Common Stock or any shares of capital stock of Sub, each share of
common stock, without par value, of Sub issued and outstanding immediately
prior to the Effective Time shall be converted into and become one fully paid
and nonassessable share of common stock, without par value, of the Surviving
Corporation.
SECTION 2.02  Cancellation of Treasury Stock and Parent Owned Stock.  As of
the Effective Time, by virtue of the Merger and without any action on the part
of the holder of any shares of Company Common Stock or any shares of capital
stock of Sub, each share of Company Common Stock issued and held immediately
prior to the Effective Time in the Company's treasury and each share of
Company Common Stock that is owned by Parent, Sub or any other subsidiary of
Parent shall automatically be canceled and retired and shall cease to exist,
and no consideration shall be delivered in exchange therefor.  At the
Effective Time, shares of Company Common Stock held by subsidiaries of the
Company shall be converted into the right to receive the Merger Consideration
in accordance with Section 2.03.
SECTION 2.03  Conversion of Company Common Stock.
(a)  As of the Effective Time, by virtue of the Merger and without any action
on the part of the holder of any shares of Company Common Stock or any shares
of capital stock of Sub, except as otherwise provided in this Section 2.03 and
subject to Section 2.04(f), each share of Company Common Stock issued and
outstanding immediately prior to the Effective Time (other than shares to be
canceled in accordance with Section 2.02) shall be converted into the right to
receive (x) if the Average Parent Share Price (as defined below) is greater
than or equal to $27.00 but less than or equal to $29.75, the number of shares
of Parent Common Stock (as defined in Section 4.10 hereof) determined by
dividing $20.00 by the Average Parent Share Price and rounding the result to
the nearest one ten-thousandth of a share; (y) if the Average Parent Share
Price is less than $27.00, 0.7407 shares of Parent Common Stock (subject to
the next succeeding paragraph); and (z) if the Average Parent Share Price is
greater than $29.75, 0.6724 shares of Parent Common Stock (as applicable, the
"Merger Consideration"); provided, however, that, in any event, if between the
date of this Agreement and the Effective Time the outstanding shares of Parent
Common Stock shall have been changed into a different number of shares or a
different class, by reason of any stock dividend, subdivision,
reclassification, recapitalization, split, combination or exchange of shares,
the Merger Consideration shall be correspondingly adjusted to the extent
appropriate to reflect such stock dividend, subdivision, reclassification,
recapitalization, split, combination or exchange of shares.  The "Average
Parent Share Price" means the average of the last reported sales prices per
share of Parent Common Stock as quoted by The Nasdaq National Market
("Nasdaq") for the 20 consecutive trading days ending on the trading day (the
"Price Measuring Date") which is ten trading days prior to the Closing Date.
5<PAGE>
(b)  In the event that the Average Parent Share Price on the Price Measuring
Date is less than $27.00, the Company shall have the option to deliver a
written notice  to Parent on the trading day following the Price Measuring
Date providing for the termination of this Agreement pursuant to this Section
2.03(b) and Article IX, subject to the next sentence (the "Termination
Notice").   If the Company properly delivers a Termination Notice, this
Agreement shall terminate in accordance with Article IX hereof at the close of
business on the fifth trading day following the Price Measuring Date unless
prior to such time Parent shall have delivered to the Company a written notice
whereby the Parent agrees to adjust the consideration into which each share of
Company Common Stock from the Merger Consideration as determined above to the
number of shares of Parent Common Stock (the "Adjusted Merger Consideration")
determined by dividing $20.00 by the Average Parent Share Price as of the
Price Measuring Date and rounding the result to the nearest one ten-thousandth
of a share.
(c)  As of the Effective Time, all such shares of Company Common Stock shall
no longer be outstanding and shall automatically be canceled and retired and
shall cease to exist, and each holder of a certificate representing any such
shares of Company Common Stock shall cease to have any rights with respect
thereto, except the right to receive the Merger Consideration.
SECTION 2.04  Exchange of Certificates.
(a)  Exchange Agent.  From and after the Effective Time, (i) Parent shall make
available to a bank or trust company designated by Parent and reasonably
satisfactory to the Company (the "Exchange Agent"), for the benefit of the
holders of shares of Company Common Stock, for exchange in accordance with
this Article II through the Exchange Agent, (i) certificates evidencing such
number of shares of Parent Common Stock issuable to holders of Company Common
Stock in the Merger pursuant to Section 2.03 and (ii) upon request of the
Exchange Agent cash in the amount required to be exchanged for shares of
Company Common Stock in the Merger pursuant to Section 2.04(f) (such
certificates for shares of Parent Common Stock, together with any dividends or
distributions with respect thereto and cash, being hereinafter referred to as
the "Exchange Fund").  The Exchange Agent shall, pursuant to irrevocable
instructions, deliver the Parent Common Stock contemplated to be issued
pursuant to Section 2.03 out of the Exchange Fund.  Except as contemplated by
Section 2.04(f) hereof, the Exchange Fund shall not be used for any other
purpose. The Exchange Agent shall invest any cash included in the Exchange
Fund, as directed by Parent, on a daily basis.  Any interest and other income
resulting from such investments shall be paid to Parent.
(b)  Exchange Procedures.  As promptly as practicable after the Effective
Time, Parent shall cause the Exchange Agent to mail to each holder of a
certificate or certificates which immediately prior to the Effective Time
represented outstanding shares of Company Common Stock (the "Certificates")
(i) a letter of transmittal (which shall be in customary form and shall
specify that delivery shall be effected, and risk of loss and title to the
Certificates shall pass, only upon proper delivery of the Certificates to the
Exchange Agent) and (ii) instructions for use in effecting the surrender of
the Certificates in exchange for certificates evidencing shares of Parent
Common Stock.
6<PAGE>
(c)  Exchange of Certificates.  Upon surrender to the Exchange Agent of a
Certificate for cancellation, together with such letter of transmittal, duly
executed and completed in accordance with the instructions thereto, and such
other documents as may be reasonably required pursuant to such instructions,
the holder of such Certificate shall be entitled to receive in exchange
therefor (i) a Certificate representing that number of whole shares of Parent
Common Stock, if any, which such holder has the right to receive pursuant to
this Article II and (ii) a check in the amount equal to the cash, if any,
which such holder has the right to receive pursuant to the provisions of this
Article II (including any cash in lieu of any fractional shares of Parent
Common Stock to which such holder is entitled pursuant to Section 2.04(f) and
any dividends or other distributions to which such holder is entitled pursuant
to Section 2.04(d)), and the Certificate so surrendered shall forthwith be
canceled.  In the event of a transfer of ownership of shares of Company Common
Stock which is not registered in the transfer records of the Company, the
applicable Merger Consideration, cash in lieu of any fractional shares of
Parent Common Stock to which such holder is entitled pursuant to Section
2.04(f) and any dividends or other distributions to which such holder is
entitled pursuant to Section 2.04(d) may be issued to a transferee if the
Certificate representing such shares of Company Common Stock is presented to
the Exchange Agent, accompanied by all documents required to evidence and
effect such transfer and by evidence that any applicable stock transfer taxes
have been paid.  Until surrendered as contemplated by this Section 2.04, each
Certificate shall be deemed at all times after the Effective Time to represent
only the right to receive upon such surrender the applicable Merger
Consideration with respect to the shares of Company Common Stock formerly
represented thereby, cash in lieu of any fractional shares of Parent Common
Stock to which such holder is entitled pursuant to Section 2.04(f) and any
dividends or other distributions to which such holder is entitled pursuant to
Section 2.04(d). 
(d)  Distributions with Respect to Unexchanged Shares of Parent Common Stock. 
No dividends or other distributions declared or made after the Effective Time
with respect to Parent Common Stock with a record date after the Effective
Time shall be paid to the holder of any unsurrendered Certificate with respect
to the shares of Parent Common Stock represented thereby, and no cash payment
in lieu of any fractional shares shall be paid to any such holder pursuant to
Section 2.04(f), until the holder of such Certificate shall surrender such
Certificate.  Subject to the effect of escheat, tax or other applicable laws,
following surrender of any such Certificate, there shall be paid to the holder
of the certificates representing whole shares of Parent Common Stock issued in
exchange therefor, without interest, (i) promptly, the amount of any cash
payable with respect to a fractional share of Parent Common Stock to which
such holder is entitled pursuant to Section 2.04(f) and the amount of
dividends or other distributions with a record date after the Effective Time
and theretofore paid with respect to such whole shares of Parent Common Stock,
and (ii) at the appropriate payment date, the amount of dividends or other
distributions, with a record date after the Effective Time but prior to
surrender and a payment date occurring after surrender, payable with respect
to such whole shares of Parent Common Stock. 
7<PAGE>
(e)  No Further Rights in Company Common Stock.  All shares of Parent Common
Stock issued or cash paid upon conversion of the shares of Company Common
Stock in accordance with the terms hereof (including any cash paid pursuant to
Section 2.04(d) or (f)) shall be deemed to have been issued in full
satisfaction of all rights pertaining to such shares of Company Common Stock. 
(f)  No Fractional Shares.  No certificates or scrip representing fractional
shares of Parent Common Stock shall be issued upon the surrender for exchange
of Certificates, and such fractional share interests will not entitle the
owner thereof to vote or to any other rights of a shareholder of Parent.  Each
holder of a fractional share interest shall be paid an amount in cash equal to
the product obtained by multiplying (i) such fractional share interest to
which such holder (after taking into account all fractional share interests
then held by such holder) would otherwise be entitled by (ii) the product of
the (x) Merger Consideration or (y) Adjusted Merger Consideration, as
appropriate, and the Average Parent Share Price.  As promptly as practicable
after the determination of the amount of cash, if any, to be paid to holders
of fractional share interests, the Exchange Agent shall so notify Parent, and
Parent shall deposit such amount with the Exchange Agent and shall cause the
Exchange Agent to forward payments to such holders of fractional share
interests subject to and in accordance with the terms of Sections 2.04(b), (c)
and (d). 
(g)  Termination of Exchange Fund.  Any portion of the Exchange Fund
(including any shares of Parent Common Stock) which remains undistributed to
the holders of Company Common Stock for one year after the Effective Time
shall be delivered to Parent, upon demand, and any holders of Company Common
Stock who have not theretofore complied with this Article II shall thereafter
look only to Parent for the applicable Merger Consideration, any cash in lieu
of fractional shares of Parent Common Stock to which they are entitled
pursuant to Section 2.04(f) and any dividends or other distributions with
respect to the Parent Common Stock to which they are entitled pursuant to
Section 2.04(d).  Any portion of the Exchange Fund remaining unclaimed by
holders of shares of Company Common Stock as of a date which is immediately
prior to such time as such amounts would otherwise escheat to or become
property of any government entity shall, to the extent permitted by applicable
law, become the property of Parent free and clear of any claims or interest of
any person previously entitled thereto. 
(h)  No Liability.  None of the Exchange Agent, Parent nor the Surviving
Corporation shall be liable to any holder of shares of Company Common Stock
for any such shares of Parent Common Stock  (or dividends or distributions
with respect thereto), or cash delivered to a public official pursuant to any
abandoned property, escheat or similar law. 
(i)  Withholding Rights.  Each of the Surviving Corporation and Parent shall
be entitled to deduct and withhold from the consideration otherwise payable
pursuant to this Agreement to any holder of shares of Company Common Stock
such amounts as it is required to deduct and withhold with respect to the
making of such payment under the Code, or any provision of state, local or
foreign tax law.  To the extent that amounts are so withheld by the Surviving
Corporation or Parent, as the case may be, such withheld amounts shall be
treated for
8<PAGE>
all purposes of this Agreement as having been paid to the holder
of the shares of Company Common Stock in respect of which such deduction and
withholding was made by the Surviving Corporation or Parent, as the case may
be.
(j)  Lost Certificates.  If any Certificate shall have been lost, stolen or
destroyed, upon the making of an affidavit of that fact by the person claiming
such Certificate to be lost, stolen or destroyed and, if required by the
Surviving Corporation, the posting by such person of a bond, in such
reasonable amount as the Surviving Corporation may direct, as indemnity
against any claim that may be made against it with respect to such
Certificate, the Exchange Agent will issue in exchange for such lost, stolen
or destroyed Certificate the applicable Merger Consideration, any cash in lieu
of fractional shares of Parent Common Stock to which the holders thereof are
entitled pursuant to Section 2.04(f) and any dividends or other distributions
to which the holders thereof are entitled pursuant to this Agreement. 
(k)  Further Assurances.  If, at any time after the Effective Time, the
Surviving Corporation shall consider or be advised that any deeds, bills of
sale, assignments, assurances or any other actions or things are necessary or
desirable to vest, perfect or confirm of record or otherwise in the Surviving
Corporation its right, title and interest in, to or under any of the rights,
properties or assets of either the Sub or the Company acquired or to be
acquired by the Surviving Corporation as a result of, or in connection with,
the Merger or otherwise to carry out this Agreement, the officers of the
Surviving Corporation shall be authorized to execute and deliver, in the name
and on behalf of each of the Sub and the Company or otherwise, all such deeds,
bills of sale, assignments and assurances and to take and do, in such names
and on such behalves or otherwise, all such other actions and things as may be
necessary or desirable to vest, perfect or confirm any and all right, title
and interest in, to and under such rights, properties or assets in the
Surviving Corporation or otherwise to carry out the purposes of this
Agreement. 
SECTION 2.05 Stock Transfer Books.  At the Effective Time, the stock transfer
books of the Company shall be closed and there shall be no further
registration of transfers of shares of Company Common Stock thereafter on the
records of the Company.  From and after the Effective Time, the holders of
certificates representing shares of Company Common Stock outstanding
immediately prior to the Effective Time shall cease to have any rights with
respect to such shares of Company Common Stock, except as otherwise provided
herein or by law.  On or after the Effective Time, any Certificates presented
to the Exchange Agent or Parent for any reason shall be converted into shares
of Parent Common Stock, any cash in lieu of fractional shares of Parent Common
Stock to which the holders thereof are entitled pursuant to Section 2.04(f)
and any dividends or other distributions to which the holders thereof are
entitled pursuant to Section 2.04(d). 
SECTION 2.06  Registered Stock.  The shares of Parent Common Stock receivable
as Merger Consideration and upon exercise of the Continuing Options and in
exchange for Company Warrants, shall be registered pursuant to an effective
registration statement filed under the Securities Act of 1933, as amended (the
"Securities Act").
9<PAGE>
ARTICLE III
REPRESENTATIONS AND WARRANTIES OF THE COMPANY
The Company represents and warrants to Parent that, as of the date hereof and
as of the Closing Date:
SECTION 3.01  Organization, Standing and Corporate Power.  Each Acquired
Company (as defined below) is a corporation duly organized, validly existing
and in good standing under the laws of the jurisdiction in which it is
organized and has the requisite power and authority to carry on its business
as now being conducted. "Acquired Companies" shall mean the Company, American
Investors Life Insurance Company ("American") and Financial Benefit Life
Insurance Company ("FBL") (together, American and FBL are referred to herein
as the "Company Insurance Subsidiaries") and any other direct or indirect
subsidiary of the Company.  Each Acquired Company is duly qualified to do
business and is in good standing in each jurisdiction in which the nature of
its business or the ownership or leasing of its properties makes such
qualification necessary, other than in such jurisdictions where the failure to
be so qualified (individually or in the aggregate) would not reasonably be
expected to have a Material Adverse Effect on the Company.  The Company has
made available to Parent complete and correct copies of its Articles of
Incorporation and By-laws and, to the extent requested by Parent, the
certificates of incorporation and by-laws or comparable organization documents
of the Acquired Companies, in each case as amended to the date of this
Agreement. No Acquired Company is in violation of any provision of its
Articles of Incorporation or By-laws, except to the extent that such
violations would not, individually or in the aggregate, have a Material
Adverse Effect on the Company.
SECTION 3.02  Acquired Companies.  
(a)  Section 3.02 of the disclosure schedule delivered on or prior to the
date hereof to Parent by the Company (the "Company Disclosure Schedule") lists
each Acquired Company and the ownership or interest therein of the Company. 
All the outstanding shares of capital stock of each Acquired Company have been
validly issued and are fully paid and nonassessable and are owned by the
Company or by another subsidiary of the Company, free and clear of all Liens. 
Except for (i) the capital stock of the Acquired Companies, (ii) the ownership
interests set forth in Section 3.02 of the Company Disclosure Schedule and
(iii) investments made by the Acquired Companies in the ordinary course of
business, the Acquired Companies do not own, directly or indirectly, any
capital stock or other ownership interest in any Person, with a fair market
value as of the date of this Agreement greater than  $500,000.
(b)  Except for the subsidiaries disclosed in Section 3.02 of the Company
Disclosure Schedule, each Acquired Company has no subsidiaries and does not
control (whether directly or indirectly, whether through the ownership of
securities or by Contract or proxy or otherwise, and whether alone or in
combination with others) any corporation, partnership, business organization,
or other similar Person.  For purposes of this Section, Acontrol" shall mean
10<PAGE>
the right to elect a majority of the Board of Directors or other governing
body of any such entity or Person or otherwise manage, direct or govern the
business operations of such entity or Person.
SECTION 3.03  Capital Structure.
(a)  The authorized capital stock of the Company consists of 25,000,000 shares
of Company Common Stock and 2,000,000 shares of preferred stock, $1.00 par
value per share ("Company Preferred Stock").  As of September 18, 1997, there
were outstanding 13,249,119 shares of Company Common Stock, no shares of
Company Preferred Stock, Company Options to purchase 1,859,884 shares of
Company Common Stock, Company Warrants to purchase 896,747 shares of Company
Common Stock, Company Convertible Debentures convertible into 3,795,620 shares
of Company Common Stock and Company SARs relating to 820,500 shares of Company
Common Stock.
(b)  All of the outstanding options to acquire shares of the Company's Common
Stock (collectively, "Company Options") were issued pursuant to either the
NQSO Plan or the ISO Plan.  The number of shares covered by and the exercise
prices of the Company Options as of September 18, 1997 are set forth in the
Section 3.03 of the Company Disclosure Schedule.  The Company has made
available to Parent true and complete copies of all agreements (the "Option
Agreements") entered into by the Company under the Company Option Plans.
(c)  All outstanding warrants to acquire shares of Company Common Stock (the
"Company Warrants") consist of (i) warrants for 716,361 shares of Company
Common Stock  issued in connection with the acquisition of Financial Benefit
Group, Inc. ("FBG") ("Acquisition Warrants"), (ii) warrants for 10,384 shares
of Company Common Stock assumed by the Company from FBG in connection with the
acquisition of FBG ("FBG Warrants"), and (iii) warrants for 170,002 shares of
Company Common Stock  issued in connection with previous financing by the
Company ("Bank Warrants"). The Company Warrants and the exercise prices
therefor, as of September 18, 1997 are set forth in Section 3.03 of the
Company Disclosure Schedule. 
(d)  All of the Company's outstanding convertible debt securities are the
Company's 3% Convertible Debentures Due 2003 ("Company Convertible
Debentures") issued pursuant to the Indenture (the "Indenture") dated July 12,
1996, between the Company and Boatmen's Trust Company, as trustee.  The
outstanding principal amount of the Company Convertible Debentures and the
conversion price thereof, as of September 18, 1997 are set forth in Section
3.03 of the Company Disclosure Schedule. 
(e)  All of the outstanding stock appreciation rights with respect to the
Company Common Stock (the "Company SARs") were issued pursuant to resolutions
of the Board of Directors on March 27, 1997.  The number of shares covered by
and the weighted average strike price of the Company SARs as of September 18,
1997 are set forth in Section 3.03 of the Company Disclosure Schedule.
11<PAGE>
(f)  All outstanding shares of capital stock of the Acquired Companies have
been duly authorized and validly issued and are fully paid and nonassessable
and all outstanding shares of capital stock of the Company are free of
preemptive rights.  Except as set forth in this Section 3.03, and as of the
date hereof, there are outstanding (i) no other shares of capital stock or
other voting securities of the Company, (ii) no securities of the Acquired
Companies convertible into or exchangeable for shares of capital stock or
voting securities of the Acquired Companies, and (iii) no other options,
warrants, calls, rights, commitments, agreements, arrangements or undertakings
of any kind to acquire from the Acquired Companies, and no obligation of the
Acquired Companies to issue, any capital stock, voting securities or
securities convertible into or exchangeable for capital stock or voting
securities of the Acquired Companies. All shares of Company Capital Stock that
are subject to issuance as aforesaid, upon issuance on the terms and
conditions specified in the instrument pursuant to which they are issuable,
will be duly authorized, validly issued, fully paid and nonassessable.  Except
as set forth in Section 3.03 of the Company Disclosure Schedule, as of the
date of this Agreement, there are not any outstanding contractual obligations
of any Acquired Company to repurchase, redeem or otherwise acquire any shares
of capital stock, or to make any investment in excess of $500,000 (in the form
of a loan, capital contribution or otherwise) in, any Acquired Company or any
other person (excluding non-equity investments made in the ordinary course).
SECTION 3.04  Authority.  The Company has all requisite corporate power and
authority to execute, deliver and perform this Agreement and to consummate the
transactions contemplated by this Agreement, subject to the conditions set
forth in this Agreement.  The Board of Directors of the Company has
unanimously approved this Agreement and the transactions contemplated hereby
and has resolved to recommend to the stockholders of the Company that they
approve this Agreement and the transactions contemplated hereby.  The
execution and delivery of this Agreement by the Company and the consummation
by the Company of the transactions contemplated by this Agreement have been
duly authorized by all necessary corporate action on the part of the Company,
subject to Company Stockholder Approval.  This Agreement has been duly
executed and delivered by the Company and, assuming the due authorization,
execution and delivery by each of Parent and Sub, constitutes a valid and
binding obligation of the Company, enforceable against the Company in
accordance with its terms, except to the extent that (a) enforcement may be
limited by or subject to any bankruptcy, insolvency, reorganization,
moratorium, or similar Laws now or hereafter in effect relating to or limiting
creditors' rights generally and (b) the remedy of specific performance and
injunctive and other forms of equitable relief are subject to certain
equitable defenses and to the discretion of the court or other similar Person
before which any proceeding therefor may be brought.
SECTION 3.05  No Conflicts or Violations.  Except as disclosed in Section 3.05
of the Company Disclosure Schedule, the execution and delivery of this
Agreement by Company does not, and the performance by Company of its
obligations under this Agreement will not:
(a)  violate any term or provision of any applicable Law or any writ,
judgment, decree, injunction, or similar order applicable to any Acquired
Company and Known to the Company;
12<PAGE>
(b)  conflict with or result in a violation or breach of the provisions of the
articles of incorporation or by-laws of any Acquired Company; 
(c)  cause any Permits (as defined below) of the Company to lapse or become
invalid or subject to any material limitations after the Closing as a result
of the Merger;
(d)  result in the creation or imposition of any Lien upon any Acquired
Company or any of their respective Assets and Properties;
(e)  conflict with or result in a violation or breach of, or constitute (with
or without notice or lapse of time or both) a default under, or give to any
Person any right of termination, cancellation, acceleration, or modification
in or with respect to, any Contract to which any Acquired Company is a party
or by which any of their respective Assets or Properties may be bound; or
(f)  require any Acquired Company to obtain any consent, approval, or action
of, or make any filing with or give any notice to, any Person (including
pursuant to any Laws);
except (i) as contemplated or disclosed in Sections 3.04, 3.05 and 3.06 hereof
or the sections of the Company Disclosure Schedule relating thereto, and (ii)
those violations, conflicts, Liens, breaches, defaults and rights which do not
individually or in the aggregate with any other such matters, have, or would
reasonably be expected to have, a Material Adverse Effect on the Company.
SECTION 3.06  No Consents.   No consent, approval, order or authorization of,
or registration, declaration or filing with, any United States Federal, state
or local government or any court, administrative agency or commission or other
governmental authority or agency, domestic or foreign, including Canada and
its provinces (a "Governmental Entity"), is required by or with respect to any
Acquired Company in connection with the execution, delivery and performance of
this Agreement by the Company under any Laws or the consummation by the
Company of the transactions contemplated by this Agreement, except for (i) the
filing of a premerger notification and report form by the Company and Parent
under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended
(the "HSR Act"), (ii) the filing with the Securities and Exchange Commission
(the "SEC") of (A) a  proxy statement relating to the meetings of the
Company's stockholders and, if required, the Parent's stockholders to be held
in connection with the Merger and the transactions contemplated by this
Agreement (as amended or supplemented from time to time, the "Proxy
Statement"), (B) the Form S-4 (hereinafter defined), and (C) such reports
under Section 12 or 13(a) of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), as may be required in connection with this Agreement and
the transactions contemplated by this Agreement, (iii) such filings with the
New York Stock Exchange, Inc. ("NYSE") as may be required in connection with
this Agreement and the transactions contemplated by this Agreement, (iv) the
filing of the Certificate of Merger with the Kansas Secretary of State and
appropriate documents with the relevant authorities of other states in which
Acquired Companies are qualified to do business, (v) such as may be required
by any
13<PAGE>
applicable state securities or "blue sky" laws, (vi) such filings,
consents or approvals with or from the Kansas, Michigan, Connecticut and
Florida Insurance Commissions and such other state insurance commissions and
similar agencies as may be required in connection with this Agreement and the
transactions contemplated hereby, (vii) those that may be required solely by
reason of Parent's or Sub's (as opposed to any other third party's)
participation in the Merger and the other transactions contemplated by this
Agreement and (viii) such other consents, approvals, orders, authorizations,
registrations, declarations and filings, (x) as may be required under the laws
of any foreign country in which any Acquired Company conducts any business or
owns any property or assets, (y) as are set forth in Section 3.06 of the
Company Disclosure Schedule or (z) that, if not obtained or made, would not,
individually or in the aggregate, have, or would reasonably be expected to
have, a Material Adverse Effect on the Company.
SECTION 3.07  Books and Records.  The corporate minute books of each Acquired
Company are complete and accurate in all material respects and have been made
available to the Parent.
SECTION 3.08  Financial Statements and Filings.  
(a)   The Company has made available to Parent true and complete copies of the
following financial statements (the "Company Financial Statements"):
(i)  audited (A) annual GAAP Statements for the Company and (B) Annual
Statements for the Company Insurance Subsidiaries, for each of the years ended
December 31, 1994, 1995, and 1996, including all the notes thereto; and
(ii)  unaudited (A) quarterly GAAP Statements for the Company and (B)
Quarterly Statements for the Company Insurance Subsidiaries, for each of the
first three quarters of each of 1995 and 1996, and the first two quarters of
1997, including all the notes thereto.
(b)  Each such Company Financial Statement (and the notes thereto), and each
GAAP Statement and Quarterly Statement made available by the Company pursuant
to Section 5.04, including without limitation each balance sheet and each of
the statements of operations, capital and surplus account, and cash flow
contained therein was prepared in accordance with SAP ("SAP Statements") or
GAAP ("GAAP Statements"), respectively, except as may be otherwise indicated
in notes filed as a part thereof, as the case may be, presents fairly in all
material respects, the financial condition and results of operations and cash
flows of the Company and its consolidated subsidiaries or the Company
Insurance Subsidiaries, as the case may be, as of the respective dates thereof
or for the respective periods presented therein, subject, in the case of
quarterly statements, to normal year end adjustments.  Each SAP Statement was
timely filed and complied in all material respects with all applicable Laws
when filed with the applicable insurance regulatory authority, and any
deficiencies known to the Company with respect to any such SAP Statement have
been cured or corrected to the satisfaction of such insurance regulatory
authority.
14<PAGE>
(c)  Except as indicated on Section 3.08 of the Company Disclosure Schedule,
the Company has not received written notice from the Kansas Commissioner of
Insurance ("KCI") or the Florida Commissioner of Insurance ("FCI") asserting
any deficiency with respect to such SAP Statements. 
(d)  Since December 31, 1996, the Company Insurance Subsidiaries have filed
all reports and other filings, together with any amendments required to be
made with respect thereto, that it has been required to file with state
insurance regulatory authorities (the "Company Insurance Subsidiaries
Filings"), and all of the Company Insurance Subsidiaries Filings prior to the
date hereof complied, and all such filings made hereafter prior to the
Effective Time will comply, in all material respects with applicable insurance
laws, rules and regulations, and, except as disclosed in Section 3.08 of the
Company Disclosure Schedule, there are no material open or unresolved issues
which were raised by any insurance or securities regulatory authority and
brought to the attention of the Company by such regulatory authority with
respect to any of such filings. 
(e)  The Company has no reason to believe that any material amount recoverable
pursuant to any material reinsurance, coinsurance, excess insurance, ceding of
insurance, assumption of insurance or indemnification with respect to
insurance or similar material arrangements applicable to the Company Insurance
Subsidiaries or their properties or assets (collectively, "Reinsurance
Agreements") is not fully collectible in due course.  The Company Insurance
Subsidiaries are entitled to take full credit in their SAP Statements pursuant
to applicable insurance laws, rules and regulations for such reinsurance,
coinsurance or excess insurance ceded pursuant to any such Reinsurance
Agreement.  Section 3.08 of the Company Disclosure Schedule sets forth all
reinsurance contracts or arrangements entered into by the Company or any of
the Company Insurance Subsidiaries in which the Company or such subsidiary has
ceded risk to any person. 
SECTION 3.09  Reserves.
(a)  All reserves and other liabilities with respect to insurance and
annuities and for claims and benefits incurred but not reported (AReserve
Liabilities@) as established or reflected in the SAP Statements of the Company
Insurance Subsidiaries were determined in accordance with generally accepted
actuarial standards consistently applied, are fairly stated in accordance with
sound actuarial principles, are based on actuarial assumptions that are in
accordance with those called for by the provisions of the related insurance
and annuity Contracts and in the related reinsurance, coinsurance and other
similar Contracts of the Company Insurance Subsidiaries, and meet in all
material respects the requirements of the insurance Laws of its state of
domicile.  Adequate provision for all such Reserve Liabilities have been made
(under generally accepted actuarial principles consistently applied) to cover
the total amount of all reasonably anticipated matured and unmatured benefits,
dividends, claims and other liabilities of the Company Insurance Subsidiaries
under all insurance and annuity Contracts under which the Company Insurance
Subsidiaries have any liability (including without limitation any liability
arising under or as a result of any reinsurance, coinsurance or other similar
Contract) on the
15<PAGE>
respective dates of such SAP Statement based on then current
information regarding interest earnings, mortality and morbidity experience,
persistency and expenses.  The Company Insurance Subsidiaries own assets that
qualify as legal reserve assets under applicable insurance Laws in an amount
at least equal to all such Reserve Liabilities; and
(b)  Adequate provision has been made for all estimated losses, settlements,
costs and expenses from pending suits, actions and proceedings included in the
December 31, 1996 Annual Statement and the latest Quarterly Statements, and
the reserves and accrued Liabilities relating thereto were determined in
accordance with SAP and Statement of Financial Accounting Standards No. 5
issued by the Financial Accounting Standards Board.
SECTION 3.10  Absence of Changes.  Except (i) as set forth in Section 3.10 of
the Company Disclosure Schedule, or (ii) as disclosed in the Company SEC
Documents (hereinafter defined) filed and publicly available prior to the date
of this Agreement (the "Filed Company SEC Documents"), from December 31, 1996
to the date of this Agreement (or such other date or period as may be
specifically referred to below), the Company has conducted its business only
in the ordinary course and there has not been, occurred, or arisen:
(a)  any change in, or any event (including without limitation any damage,
destruction, or loss whether or not covered by insurance), condition, or state
of facts of any character that individually or in the aggregate has or would
reasonably be expected to have a Material Adverse Effect on the Company;
(b)  any declaration, setting aside, or payment of any dividend or other
distribution in respect of the capital stock of any Acquired Company or any
direct or indirect redemption, purchase or other acquisition by any Acquired
Company of any such stock or of any interest in or right to acquire any such
stock;
(c)  any employment, deferred compensation, or other salary, wage or
compensation Contract entered into between any Acquired Company and any
Company Employee, except for normal and customary Contracts with agents and
consultants and Employees who would earn total annual compensation (other than
from Company Options and Company SARs included in Section 3.03) of less than
$50,000 in the ordinary course of business and consistent with past practice;
or, since June 30, 1997 any increase in the salary, wages, or other
compensation of any kind, whether current or deferred, of any Company
Employee, other than routine increases that were made in the ordinary course
of business and consistent with past practice and that did not result in an
increase of more than 10% of the respective salary, wages or compensation of
any such Person, except for increases which relate to increases in production
by agents consistent with the terms of their existing Contracts; or any
creation of any Plan (as defined in Section 3.14) or any contribution to
(other than a contribution made in the ordinary course of business and
consistent with past practice) or amendment or modification of any Plan; or
any election by or on behalf of any Acquired Company made pursuant to the
provisions of any Plan to accelerate any payments, obligations or vesting
schedules under any Plans;
16<PAGE>
(d)  any payment, discharge, or satisfaction by an Acquired Company of any
Lien or Liability other than Liens or Liabilities that (i) were paid,
discharged, or satisfied in the ordinary course of business and consistent
with past practice, or (ii) were paid, discharged, or satisfied as required
under this Agreement;
(e)  except for value received in the ordinary course of business and
consistent with past practice, any cancellation of any Liability owed to any
Acquired Company by any other Person;
(f)  any amendment, termination, waiver, disposal or lapse of, or other
failure to preserve, or regulatory agreement with respect to any Permit of any
Acquired Company the result of which individually or in the aggregate has or
would reasonably be expected to have a Material Adverse Effect on the Company;
(g)  any agreement for the sale, merger or transfer of any Acquired Company or
substantially all of the assets or business thereof (except for this Agreement
and documents relating thereto); 
(h) any damage, destruction, loss (whether or not covered by insurance)
affecting any of the Assets or Properties of any Acquired Company which
damage, destruction, or loss individually or in the aggregate exceeds $1
million; or
(i)  any issuance, sale or disposition by any Acquired Company of any
debenture, note, stock or other security issued by such Acquired Company
(except pursuant to the Company Option Plans), or any modification or
amendment of any right of the holder of any outstanding debenture, note, stock
or other security issued by such Acquired Company (except pursuant to Section
1.02);

(j) any Liability involving the borrowing of money by any Acquired Company,
except in the ordinary course of business and consistent with past practice;

(k)  any termination, amendment or entering into by any Company Insurance
Subsidiary as ceding or assuming insurer of any reinsurance, coinsurance or
other similar Contract or any trust agreement or security agreement related
thereto;

(l)  any material restriction or limitation in any Permit of any Acquired
Company, including any Company Insurance Subsidiary; or

(m)  any Contract to take any of the actions described in this Section 3.10
other than actions expressly permitted under this Section 3.10.
17<PAGE>
SECTION 3.11 Taxes.  Except as disclosed in Section 3.11 of the Company
Disclosure Schedule (with paragraph references corresponding to those set
forth below):

(a)  All Tax Returns required to be filed with respect to each Acquired
Company or the affiliated, combined or unitary group of which any such company
is or was a member have been duly and timely filed and all such Tax Returns
are true, correct and complete in all material respects.  Each Acquired
Company (i) has duly and timely paid all Taxes that are shown as due on such
Tax Returns, or claimed or asserted by any taxing authority to be due, from
such company for the periods covered by such Tax Returns (unless such Taxes
are being contested in good faith and adequate reserves therefor have been
established in the Acquired Companies books and records) and have made all
required estimated payments of Taxes sufficient to avoid any penalties for
underpayment, or (ii) has duly provided for all such Taxes in the applicable
financial statements, and in the SAP and GAAP Statements, in the case of
Company Insurance Subsidiaries.  There are no filed Liens with respect to
Taxes (except for Liens on Taxes not yet due and owing) upon any of the Assets
and Properties of any Acquired Company.

(b)  With respect to any period or portion thereof through the Closing for
which Tax Returns have not yet been filed, or for which Taxes are not yet due
or owing, each Acquired Company has established due and sufficient reserves
for the payment of such Taxes in accordance with SAP and GAAP in the case of
Company Insurance Subsidiaries or otherwise in accordance with GAAP, and such
current reserves through the Closing are duly and fully provided for in all
material respects in the SAP and GAAP Statements of such company for the
period then ended.

(c)  Section 3.11(c) of the Company Disclosure Schedule discloses all years
for which (i) United States federal income Tax Returns of each Acquired
Company and of each affiliated group (within the meaning of the Code) of which
any Acquired Company is or has been a member which have been audited or
examined by the IRS, or the statute of limitations has expired; and (ii)
state, local and foreign income Tax Returns of each Acquired Company and of
each affiliated or consolidated group of which they are or have been members
which have been audited or examined by the appropriate state, local or foreign
authority, or all statutes of limitation for the applicable state, local and
foreign taxable periods has expired.  All material deficiencies that have been
asserted, proposed or assessed as a result of the above referenced
examinations specified in the first two sentences of this Section 3.11(c) have
been paid in full or finally settled or adequately reserved against to the
extent there is a reasonable possibility that the position of any of the
taxing
18<PAGE>
authorities specified in the first two sentences of this Section
3.11(c) will be sustained, and to the Knowledge of Company, no issue has been
raised by any taxing authority in any such examination which, by application
of the same or similar principles, reasonably could be expected to result in a
material proposed deficiency for any other period not so examined, except to
the extent adequate reserves have been established in the Acquired Companies
books and records.  To the Knowledge of Company, no state of facts exists or
has existed that would constitute grounds for the assessment of any material
Tax liability with respect to any Acquired Company for the periods that have
not been audited by the taxing authorities specified in the first two
sentences of this Section 3.11(c).  There are no outstanding agreements,
waivers or arrangements extending the statutory period of limitation
applicable to any Tax Return or claim for, or the period for the collection or
assessment of, Taxes due from any Acquired Company for any taxable period. 
The Company has previously delivered or made available to the Parent  copies,
which are true, correct and complete in all material respects, of each of (i)
the most recent audit reports relating to the United States federal, state,
local and foreign income taxes due from each Acquired Company and (ii) the
United States federal, state, local and foreign income Tax Returns, for each
of the last three taxable years, filed by each Acquired Company, and the
Company has made available to Parent for inspection copies, which are true,
correct and complete in all material respects, of such Tax Returns, (insofar
as such Tax Returns relate to any Acquired Company) filed by any affiliated or
consolidated group of which any Acquired Company was then a member.

(d)  No audit or other proceeding by any U.S. or foreign court, governmental
or regulatory authority  has been asserted or is pending with respect to any
Taxes due from any Acquired Company or any Tax Return filed or required to be
filed by or relating to any Acquired Company.  No material assessment,
deficiency or adjustment of Tax has been asserted or, based on existing facts
and circumstances, is threatened against any Acquired Company or any Assets
and Properties of any Acquired Company.

(e)  No election under any of Section 108, 168, 338, 441, 472, 1017, 1033 or
4977 of the Code (or any predecessor provisions) has been made or filed by or
with respect to any Acquired Company or any of their Assets and Properties. 
No consent to the application of Section 341(f)(2) of the Code (or any
predecessor provision) has been made or filed by or with respect to any
Acquired Company or any of their Assets and Properties.  None of the Assets
and Properties of any Acquired Company is an asset or property that the Parent
or any of its Affiliates is or will be required to treat as being (i) owned by
any other Person pursuant to the provisions of Section 168(f)(8) of the
Internal Revenue Code of 1954, as amended and in effect immediately before the
enactment of the Tax Reform Act of 1986 or (ii) tax-exempt use property within
the meaning of Section 168(h)(1) of the Code.  No election has been made under
Section 815(d)(1) of the Internal Revenue Code of 1954, as amended and in
effect immediately before the enactment of the Deficit Reduction Act of 1984. 
No closing agreement pursuant to Section 7121 of the Code (or any predecessor
provision) or any similar provision of any state, local or foreign Law has
been entered into by or with respect to any Acquired Company or any of their
Assets and Properties.

(f)  No Acquired Company has agreed to or is required to make any material
adjustment pursuant to Section 481(a) or 807(f)(1) of the Code (or any
predecessor provision) by reason of any change in any accounting method or
change in basis for determining the reserves of such company or otherwise, and
no Acquired Company has any application pending with any taxing authority
requesting permission for any changes in any accounting method or in the basis
for determining reserves of any of them.  Except as may apply to the industry
generally, the IRS
19<PAGE>
has not proposed any such adjustment or change in
accounting method or in the basis of determining reserves of any of them.

(g)  No Acquired Company has been or is in material violation (or with notice
or lapse of time or both, would be in violation) of any applicable Law
relating to the payment or withholding of Taxes (including, without
limitation, withholding of Taxes pursuant to Sections 1441 and 1442 of the
Code or similar provisions under any foreign laws).  Each Acquired Company has
duly and timely withheld in all material respects from employee salaries,
wages and other compensation and paid over to the appropriate taxing
authorities all amounts required to be so withheld and paid over for all
periods under all applicable Laws.

(h)  Except as disclosed in Section 3.11(h) of the Company Disclosure
Schedule, no Acquired Company is a party to, is bound by, or has any
obligation under, any tax allocation agreement, tax sharing agreement, or tax
indemnification agreement.

(i)  No Acquired Company has made any direct, indirect or deemed distributions
that have been or to the Knowledge of Company, could be taxed under Section
815 of the Code.

(j)  For any open tax years, all ceding commission expenses paid or accrued by
Company Insurance Subsidiaries in connection with any reinsurance arrangement
or Contract or transaction have been capitalized and amortized over the life
or lives of such reinsurance arrangement or Contract in accordance with the
decision of the United States Supreme Court in Colonial American Life
Insurance Company v. Commissioner of Internal Revenue, 109 S.Ct. 240 (1989)
or, in the case of any such expense incurred on or after September 30, 1990,
in accordance with Sections 848 and 197 of the Code.

(k)  No material Liabilities have been proposed in connection with any audit
or other proceeding by any U.S. or foreign court, governmental or regulatory
authority, or similar person with respect to any Taxes due from any Acquired
Company or Tax Return filed by or relating to any Acquired Company, other than
those that are disclosed in Section 3.11(k) of the Company Disclosure Schedule
which are being contested in good faith and adequate reserves therefor have
been established in the Acquired Companies books and records.

(l)  Each reserve item with respect to each Acquired Company set forth in its
respective 1996 Federal income tax return was determined in all material
respects in accordance with Section 807 of the Code or other applicable Code
Sections, and has been consistently applied with respect to the filing of the
Federal income tax returns for all years through December 31, 1995 for which
the statute of limitations has not expired, and will be consistently applied
for any Tax Return filed on or prior to the Closing Date.

(m)  As of December 31, 1996, no Acquired Company had and during the period
from December 31, 1996 through the Closing Date will have, any Tax Liability
in respect of Taxes to any stockholder of the Company or any of such
stockholder's Affiliates that resulted or
20<PAGE>
will result from a transaction with
an Affiliate prior to the Closing Date that would require payment after
December 31, 1996.

(n)  The Company Insurance Subsidiaries satisfy the definition of life
insurance company under Section 816 of the Code.

(o)  All material elections with respect to Federal income Taxes affecting the
Acquired Companies are set forth in Section 3.11(o) of the Company Disclosure
Schedule.

(p)  Except as set forth in Section 3.11(p) of the Company Disclosure
Schedule, there is no valid power of attorney given by or binding upon any of
the Acquired Companies with respect to Taxes for any period for which the
statute of limitations (including any waivers or extensions) has not yet
expired.

(q)  There are no intercompany transactions within the meaning of Treasury
Regulations section 1.1502-13 for which gain has been deferred, and there are
no excess loss accounts as described in Treasury Regulations section 1.1502-19
that exist with respect to any of the Acquired Companies.

(r)  None of the Acquired Companies is a party to or otherwise subject to any
arrangement entered into in anticipation of the Closing and not required by
this Agreement, (i) having the effect of or giving rise to the recognition of
a deduction or loss before the Closing Date, and a corresponding recognition
of taxable income or gain after the Closing Date, or (ii) that would
reasonably be expected to have the effect of or give rise to the recognition
of taxable income or gain by any Acquired Company after the Closing Date
without the receipt of or entitlement to a corresponding amount of cash.

(s)  Section 3.11(s) of the Company Disclosure Schedule sets forth the amount
of any existing policyholders surplus account and shareholders surplus account
with respect to the Acquired Companies within the meaning of Section 815 of
the Code.

(t)  Except for federal income Tax Returns, the Acquired Companies do not file
or join in filing any consolidated, unitary, combined or similar Tax Returns
with any corporation.

(u)  None of the Acquired Companies has requested any extension of time within
which to file any Tax Return, which Tax Return has not since been filed.

(v)  The Company has filed, as a common parent corporation of an "affiliate
group" (within the meaning of Section 1504(a) of the Code) a consolidated
return for federal income tax purposes on behalf of itself and each other
Acquired Company which is an "includible corporation" (within the meaning of
Section 1504(b) of the Code).  The Company and each of the Acquired Companies
have not been members of any other affiliated group of corporations within the
meaning of Section 1504 of the Code.
21<PAGE>

(w)  The Company is not and has not been a United States real property holding
company (as defined in Section 897(c)(2) of the Code) during the applicable
period specified in Section 897(c)(1)(ii) of the Code.

(x)  All transactions which could give rise to a substantial understatement of
federal income tax (within the meaning of Section 6662(d) of the Code) were
adequately disclosed (or, with respect to Tax Returns filed before the Closing
will be adequately disclosed) on the Tax Returns required in accordance with
Section 6662(d)(2)(B) of the Code.

SECTION 3.12  Litigation.  Except as disclosed in the Company's Annual Report
on Form 10-K for the Fiscal Year ended December 31, 1996 (the "Company 10-K")
or in Section 3.12 of the Company Disclosure Schedule:

(a)  There are no actions, suits, investigations or pending, or, to the
Knowledge of Company, threatened, against any Acquired Company or its Assets
and Properties, at law or in equity, in, before, or by any Person that
individually or in the aggregate have or would reasonably be expected to have
a Material Adverse Effect on the Company; and no event, fact or circumstance
has arisen or occurred (other than claims for benefits under insurance
policies and annuities in force) Known to the Company that would likely result
in the commencement of any action, suit, proceeding or investigation, against
any Acquired Company or any of its Assets and Properties, at law or in equity,
in, before, or by any Person that individually involves a claim or claims for
any injunction or similar relief or for damages exceeding $250,000 or an
unspecified amount of  damages, or that individually or in the aggregate have
or would reasonably be expected to have a Material Adverse Effect on such
Acquired Company.
(b)  There are no writs, judgments, decrees or similar orders of any
Governmental Entity with competent jurisdiction outstanding against any
Acquired Company that individually exceed $100,000 or that individually or in
the aggregate have or would reasonably be expected to have a Material Adverse
Effect on the Company.

(c)  There is no suit, action or proceeding before any Governmental Entity
with competent jurisdiction pending, or, to the Knowledge of the Company,
threatened, against any Acquired Company that expressly seeks to prevent or
delay in any material respect the consummation of the Merger or the
transactions contemplated by this Agreement.

SECTION 3.13  Compliance with Laws; Regulatory Filings.

(a)  To the Knowledge of the Company, the business of the Acquired Companies
is being conducted in compliance in all material respects with all applicable
Laws, including, without limitation, all insurance laws, ordinances, rules,
regulations, decrees and orders of any Governmental Entity, and all material
notices, reports, documents and other information required to be filed
thereunder within the last three years were properly filed in all material
respects and were in compliance in all material respects with such laws.
22<PAGE>

(b)  Each Acquired Company has all material permits and insurance and other
licenses, franchises, approvals, authorizations, exemptions, classifications,
certificates, registrations, and similar documents (each of which, a "Permit")
in each jurisdiction (as listed in Section 3.13(b) of the Company Disclosure
Schedule) in which the Acquired Companies require Permits by virtue of the
business conducted or the properties owned is required and which are necessary
to conduct of its business as it is currently conducted.  The business of the
Acquired Companies has been and is being conducted in compliance, in all
material respects, with all such Permits.  To the Knowledge of the Company,
all such Permits are in full force and effect, and there is no proceeding or
investigation pending or threatened which would reasonably be expected to lead
to the revocation, amendment, failure to renew, limitation, modification,
suspension or restriction of any such Permit.  No Acquired Company is
operating under any formal or informal agreement or understanding with the
regulatory authority of any state which restricts its authority to do business
or requires any Acquired Company to take, or refrain from taking, any action
otherwise permitted by law.  No Acquired Company is a "commercially domiciled
insurer" for purposes of Section 1215.13 of the California Insurance Code.

(c)  The Acquired Companies have made available for inspection by Parent
complete copies of all material registrations, filings and submissions made
since January 1, 1995 by the Acquired Companies with any Governmental Entity
and any material reports of examinations issued since January 1, 1995 by any
such Governmental Entity that relate to the Acquired Companies.  To the
Knowledge of the Company, the Acquired Companies have filed all reports,
statements, documents, registrations, filings or submissions required to be
filed by any of them with any Governmental Entity, except where the failure to
file, in the aggregate, would not have a Material Adverse Effect on the
Company; and, to the Knowledge of the Company, all such reports, statements,
documents, registrations, filings or submissions were in all material respects
true, complete and accurate when filed.

(d)  To the knowledge of the Company, all outstanding insurance and annuity
Contracts issued, reinsured or underwritten by the Company Insurance
Subsidiaries are, to the extent required under applicable Laws in all material
respects, on forms approved by the insurance regulatory authority of the
jurisdiction where issued or have been filed with and not objected to by such
authority within the period provided for objection, and have been filed or
registered as required with all other applicable governmental authorities.

(e)  Neither the Company nor the Company Insurance Subsidiaries has received
any information which would reasonably cause it to believe that the financial
condition of any other party to any material reinsurance, coinsurance, or
other similar Contracts with the Company is so impaired as to result in a
default thereunder.

 (f)  Except as set forth on Section 3.13 of the Company Disclosure Schedule,
no Real Estate has been used for the storage, treatment, generation,
transportation, manufacture, processing, handling, production, distribution,
deposit, burial, use, or disposal of any Hazardous Substance except in
compliance with Environmental Laws, no Acquired Company has any material
liability arising out of or resulting from a Release of any Hazardous
23<PAGE>
Substance on or from any Real Estate and each Acquired Company has complied in
all material respects with all applicable Environmental Laws relating to Real
Estate and the business, activities and processing respectively conducted
thereon.

(g)  (i) Section 3.13(g) of the Company Disclosure Schedule contains a true
and complete list of (A) each master or prototype (as well as any individually
designed) pension, profit sharing, defined benefit, Code Section 401(k), and
other retirement or employee benefit plan or Contract (including, but not
limited to, simplified employee pension plans, Code Section 403(a), (b) and
(c) annuities, Keogh plans, and individual retirement accounts and annuities)
offered or sold by any Acquired Company to, or maintained or sponsored for the
benefit of any employees of, any other Person, and (B) each determination
letter relating to the creation or amendment of any such plan or Contract.
Each such plan or Contract in all material respects conforms with, and has
been offered, sold, maintained and sponsored in accordance with, all
applicable Laws.  No Acquired Company is a fiduciary with respect to any plan
or Contract referenced in this Section 3.13.

(ii) No Acquired Company provides administrative or other contractual services
for any plan or Contract referenced in Section 3.13(g)(i), including, but not
limited to, any third party administrative services for any Plan or Parent
Plan (as defined in Section 3.14) which is an "employee welfare benefit plan"
within the meaning of Section 3(1) of ERISA.

(iii) To the extent that any Acquired Company maintains any collective or
commingled funds or accounts which restrict the Persons who may invest therein
to tax-exempt entities or qualified plans, each such fund or account (of which
a true and complete list and description is disclosed in Section 3.13 of the
Company Disclosure Schedule) has been established, maintained and operated in
accordance with all applicable Laws in all material respects, has maintained
its tax-exempt status and has no non-qualified plans or trusts or other
taxable entities investing within it.

(iv) In addition to the representations and warranties contained in this
Section 3.13 hereof, there are no claims pending, or (to the Knowledge of the
Company) threatened against any Acquired Company or any of their respective
Assets or Properties, under any fiduciary liability insurance policy issued by
or to any of them that individually or in the aggregate has or would
reasonably be expected to have a Material Adverse Effect on any Acquired
Company.

(h)  No insurance contracts or insurance policies (including without
limitation annuity contracts, variable annuity contracts, and modified
guaranteed contracts) issued by the Company Insurance Subsidiaries fail to
comply with the applicable provisions of Sections 72, 817, 817A, 7702 and
7702A of the Code.
24<PAGE>
(i)  The tax treatment under the Code of all insurance annuity of investment
policies, plans or contracts; all financial products, employee benefit plans,
individual retirement accounts or annuities; or any similar of related policy,
contract, plan or product, whether individual, group or otherwise, issued or
sold by the Company Insurance Subsidiaries is and at all times has been in all
material respects the same or more favorable to the purchaser, policyholder or
intended beneficiaries thereof as the tax treatment under the Code for which
such contracts qualified or purported to qualify at the time of its issuance
or purchase, except for changes resulting from changes to the Code effective
after the date of such issuance or purchase.  For purposes of this Section
3.13(i), the provisions of the Code relating to the tax treatment of such
contracts shall include, but not be limited to, Sections 72, 79, 89, 101, 104,
105, 106, 125, 130, 401, 402, 403, 404, 408, 412, 415, 419, 419A, 457, 501,
505, 817, 818, 7702 and 7702A of the Code.

SECTION 3.14  Benefit Plans; ERISA.  (a)  Each "employee benefit plan" (as
defined in Section 3(3) of ERISA), bonus, deferred compensation, stock option,
stock purchase or other equity compensation plan, program or arrangement, each
employment, termination or severance agreement or plan, incentive compensation
or other agreement, whether written or oral, in each case, which is sponsored,
maintained or contributed to or required to be contributed to by the Company
or any other Acquired Company at any time during the seven-calendar year
period immediately preceding the Closing Date for the benefit of employees or
directors of the Company or any other Acquired Company or former employees or
directors of the Company or any other Acquired Company (collectively, the
"Plans") is listed at Section 3.14(a) of the Company Disclosure Schedule. 
Except as may be required by applicable Law or regulatory action, neither the
Company, nor any Acquired Company, nor any of their respective Affiliates, has
any Contract, plan or commitment, whether legally binding or not, to create
any additional Plan or to modify or change any existing Plan.

(b)  With respect to each Plan, the Company has made available to, or
delivered or caused to be delivered to, Parent and its counsel true and
complete copies of the following documents, as applicable, for each respective
Plan:  (i) all Plan documents, with all amendments thereto or, if the Plan is
not a written Plan, a description thereof; (ii) the current summary plan
description with any applicable summaries of material modifications thereto as
well as any other material employee communications; (iii) all current trust
agreements and/or other documents establishing Plan funding arrangements; (iv)
the most recent IRS determination letter and, if a request for such a letter
has been filed and is currently pending with the IRS, a copy of such filing;
(v) the three most recently prepared IRS Forms 5500; (vi) the most recently
prepared financial statements; and (vii) all material related to contracts,
service provider agreements and investment management and investment advisory
agreements.

(c)  Except as disclosed at Section 3.14(c) of the Company Disclosure Schedule
and except for the Financial Benefit Group, Inc. Employee Stock Ownership Plan
(the "FBGESOP"), each Plan is in material compliance with applicable Law,
including but not
25<PAGE>
limited to ERISA and the Code, and has been administered and
operated in all material respects in accordance with such applicable Law and
the terms of the Plan.  Except for the FBGESOP, each Plan which is intended to
be "qualified" within the meaning of Section 401(a) of the Code has received a
favorable determination letter from the Internal Revenue Service and no event
has occurred and no condition exists which could reasonably be expected to
result in the revocation of any such determination.  Other than with respect
to those matters (the "FBGESOP Matters") that have been specifically disclosed
to the IRS in writing in connection with the Company's application, dated as
of July 1996, under the Employee Plan Closing Agreement Program ("CAP"), the
FBGESOP is qualified under Section 401 of the Code.  The Company anticipates
finalizing a closing agreement pursuant to the requirements of Rev. Proc.
94-16 to the effect that (x) the total non-deductible sanction payable as a
result of the tax qualification defects in the FBGESOP will not exceed
$10,000, and (y) provided that the Company corrects the defects in the
FBGESOP, the IRS will treat the FBGESOP as tax-qualified and in compliance
with the requirements of Section 401(a) of the Code.  Except as disclosed at
Section 3.14(c) of the Company Disclosure Schedule, other than with respect to
the FBGESOP Matters, all trusts maintained under the Plans are exempt from
taxation under Section 501(a) of the Code. 

(d)  Except as disclosed at Section 3.14(d) of the Company Disclosure
Schedule, no Plan is or has been covered by Section 302 or Title IV of ERISA
or is or has been subject to the minimum funding requirements of Section 412
of the Code.  No liability has been, or could reasonably be expected to be,
incurred under Title IV of ERISA (other than for benefits payable in the
ordinary course of PBGC insurance premiums) or Section 412(f) or (n) of the
Code by any entity required to be aggregated with the Company or any other
Acquired Company pursuant to Section 4001(b) of ERISA and/or Section 414(b) or
(c) of the Code (and the regulations promulgated thereunder) with respect to
any "employee pension benefit plan" (as defined in Section 3(2) of ERISA)
which is not a Plan.  

(e)  Full payment has been made of all amounts which the Company or any other
Acquired Company were required under the terms of the Plans to have paid as
contributions to such Plans on or prior to the date hereof (excluding any
amounts not yet due).  

(f)  Except as disclosed at Section 3.14(f) of the Company Disclosure
Schedule, neither the Company nor any other Acquired Company nor any other
"disqualified person" or "party in interest" (as defined in Section 4975(e)(2)
of the Code and Section 3(14) of ERISA, respectively) has engaged in any
transaction in connection with any Plan that could reasonably be expected to
result in the imposition of a material penalty pursuant to Section 409 of
ERISA or a Tax pursuant to Section 4975(a) of the Code.  Except as disclosed
at Section 3.14(f) of the Company Disclosure Schedule, no Plan or related
trust owns any securities in violation of Section 407 of ERISA.  

(g)  No Plan provides medical, surgical, hospitalization, death or similar
benefits (whether or not insured) for employees or former employees of the
Acquired Companies or any Subsidiary for periods extending beyond their
retirement or other termination of service, other
26<PAGE>
than (i) coverage mandated
by applicable Law, (ii) death benefits under any "pension plan," or (iii)
benefits the full cost of which is borne by the current or former employee (or
his beneficiary).  

(h)  To the Knowledge of the Company, each Plan subject to the requirements of
Section 601 of ERISA has been operated in material compliance therewith.  

(i)  Except as disclosed at Section 3.14 of the Company Disclosure Schedule,
neither the execution of this Agreement nor the consummation of the
transactions contemplated hereby will (x) entitle any current or former
director, employee or officer of the Company or any other Acquired Company to
severance pay, unemployment compensation or any other payment, except as
expressly provided in this Agreement, or (y) accelerate the time of payment or
vesting, or increase the amount of compensation due any such director,
employee or officer.   

(j)  Except as disclosed at Section 3.14(j) of the Company Disclosure
Schedule, no liability, claim, investigation, audit, action or litigation has
been incurred, made, commenced or, to the Knowledge of the Company, is
threatened or anticipated, by or against the Company or any other Acquired
Company with respect to any Plan (other than for benefits payable in the
ordinary course).

SECTION 3.15  Properties.  Except as disclosed in Section 3.15 of the Company
Disclosure Schedule (with the paragraph references specified below):

(a)  Each of the Acquired Companies:

(i)  has good and valid title to all of its properties, assets and other
rights that do not constitute real property, free and clear of all Liens;

(ii)  owns, has valid leasehold interests in or valid contractual rights to
use, all of the assets, tangible and intangible, used by, or necessary for the
conduct of, its business, except where the failure to have such valid
ownership, interests or rights do not, individually or in the aggregate, have
a Material Adverse Effect on the Company;

(iii)  owns and has good and marketable title in fee simple to the real
property owned by such party, free and clear of all Liens; and

(iv)  has good and valid rights of ingress and egress to and from all the real
property owned or leased by such party.

(b)  Each Acquired Company has the nonexclusive right to use, free and clear
of any royalty or other payment obligations, claims of infringement or alleged
infringement Known to the Company, or other Liens:
27<PAGE>

(i)  all marks, names, trademarks, service marks, patents, patent rights,
assumed names, logos, trade secrets, copyrights, trade names, and service
marks that are used in the conduct of its business, operations, or affairs (of
which a true and complete list and description has been made available to
Parent); and 

(ii)  all material computer software, programs, and similar systems owned by
or licensed to such Acquired Company or used in the conduct of its business,
operations, or affairs (of which a true and complete list and description). 
To the Company's Knowledge, no Acquired Company is in conflict with or in
violation or infringement of, nor has any Acquired Company received any notice
of any conflict with or violation or infringement of or any claimed conflict
with any asserted rights of any other Person with respect to any intellectual
property or any material computer software, programs, or similar systems.

SECTION 3.16  Investments.

(a)  The Statutory Financial Statements of the Company set forth a list, which
list is accurate and complete in all material respects, of all securities,
mortgages and other investments (collectively, the "Company Investments")
owned by the Company Insurance Subsidiaries as of December 31, 1996, together
with the cost basis, book or amortized value, as the case may be, as of
December 31, 1996.  Section 3.16(a) of the Company Disclosure Schedule sets
forth a list, which list is accurate and complete in all material respects, of
all Company Investments by  Company Insurance Subsidiaries at June 30, 1997. 
All transactions in Company Investments by each of the Company Insurance
Subsidiaries from June 30, 1997 to the date hereof have complied in all
material respects with the investment policies of such Company Insurance
Subsidiary and all applicable insurance laws and regulations.

(b)  Except as set forth in the Statutory Financial Statements of the Company,
the Company Insurance Subsidiaries have good and marketable title to the
Company Investments listed in the Statutory Financial Statements of the
Company or acquired in the ordinary course of business since June 30, 1997,
other than with respect to those Company Investments which have been disposed
of in the ordinary course of business or as contemplated by this Agreement or
redeemed in accordance with their terms since such date and other than
Permitted Liens or with respect to statutory deposits which are subject to
certain restrictions on transfer.

SECTION 3.17  Contracts.  Section 3.17 of the Company Disclosure Schedule
(with paragraph references corresponding to those set forth below) contains a
true and complete list of each of the following Contracts or other documents
or arrangements (true and complete copies, or, if none, written descriptions,
of which have been made available to Parent, together with all amendments
thereto) to which any of the Acquired Companies is a party or by which any of
the Assets and Properties of any of the Acquired Companies is bound:
28<PAGE>
(a)  All employment, agency, consultation, contracts for services or other
Contracts of any type (except insurance and annuity Contracts or Plans
including, without limitation, loans or advances) with any present Company
Employee, if there exists any present or future liability with respect to such
Contract, whether now existing or contingent) other than (i) Contracts
terminable without penalty or other Liability upon 30 days or less notice,
(ii) Contracts with consultants and similar representatives who do not receive
compensation of $100,000 or more per year, (iii) employment or agency
Contracts not containing terms which are unduly burdensome to any of the
Acquired Companies with agents who do not receive compensation of $100,000 or
more per year, and (iv) agency Contracts not on the standard form, copies of
which have been made available to Parent;

(b)  All Contracts with any Person containing any provision or covenant
limiting the ability of any Acquired Company to engage in any line of business
or to compete with or to obtain products or services from any Person or is a
party thereto, limiting the ability of any Person to compete with any Acquired
Company;

(c)  All material partnership, joint venture, profit-sharing, or similar
Contracts with any Person except for any such arrangement disclosed in the
December 31, 1996 Annual Statement (and the notes thereto) and Plans;

(d)  All Contracts relating to the borrowing of money by any Acquired Company
or to the direct or indirect guarantee by any Acquired Company of any
obligation for borrowed money in excess of $500,000 in the aggregate or any
other Liability in respect of indebtedness of any other Person, including
without limitation any Contract relating to (i) the maintenance of
compensating balances that are not terminable by the Acquired Company without
penalty or other Liability upon not more than 60 calendar days' notice, (ii)
any line of credit or similar facility, (iii) the payment for property,
products, or services of any other Person even if such property, products, or
services not conveyed, have not yet been delivered, or rendered, or (iv) the
obligation to take-or-pay, keep-well, make-whole, or maintain surplus or
earnings levels or perform other financial ratios or requirements; and Section
3.17(d) of the Company Disclosure Schedule contains a true and complete list
of any requirements for consents or approvals of creditors needed for the
Company to consummate the transactions contemplated hereby;

(e)  All leases or subleases of real property used in the business,
operations, or affairs of the Company, and all other material leases,
subleases, or rental or use Contracts for which the Company is liable;

(f)  All Contracts relating to the future disposition or acquisition of any
material Assets or Properties of any Person or of any interest in any business
enterprise (other than the disposition or acquisition of material Assets or
Properties (including Company Investments) in the ordinary course of business
and consistent with past practice);
29<PAGE>
(g)  All Contracts or arrangements (including without limitation those
relating to allocation of expenses, personnel, services, or facilities) with
any Company Affiliate involving annual payments of more than $100,000;

(h)  All material reinsurance, coinsurance, or other similar Contracts, and
all trust agreements or other security agreements related thereto, indicating,
with respect to each group of such Contracts (by reinsurer or coinsurer) or
security agreement, the information required to be disclosed in Schedule S of
an Annual Statement;

(i)  All outstanding proxies, powers of attorney, or similar delegations of
authority, except for powers of attorney for the service of process pursuant
to applicable insurance or corporate Laws;

(j)  All Contracts for the provision of administrative services by or to any
Acquired Company;

(k)  All material Contracts for any product, service, equipment, facility, or
similar item (other than insurance and annuity Contracts and other than
reinsurance, coinsurance, and other similar Contracts) that by their
respective terms do not expire or terminate or are not terminable by an
Acquired Company, without penalty or other Liability, within three months
after March 31, 1998; and 

(l)  All other Contracts (other than insurance and annuity Contracts and
Contracts terminable without penalty or other Liability upon 90 days or less
notice) not otherwise disclosed in the Company Disclosure Schedule that
involve the payment or potential payment, pursuant to the terms of such
Contracts, by or to any of the Acquired Companies of more than $250,000
individually or $500,000 in the aggregate or that are otherwise material to
the Company.

Each Contract disclosed or required to be disclosed in the Company Disclosure
Schedule pursuant to this Section 3.17,  is in full force and effect and
constitutes a valid, and binding obligation of any of the Acquired Companies
and of each other Person that is a party thereto in accordance with its terms
subject to equitable rights and the rights of creditors; and (to the Knowledge
of the Company) none of the Acquired Companies nor any other party to such
Contract has materially violated, breached or defaulted under any such
Contract (or with or without notice or lapse of time or both, would be in
material violation or breach of or default under any such Contract). Except as
disclosed in Section 3.17 of the Company Disclosure Schedule and excluding
Contracts that involve the payment or potential payment, pursuant to the terms
of such Contracts, by or to any of the Acquired Companies of less than
$100,000 or that are otherwise not material to the Company, none of the
Acquired Companies is a party to or bound by any Contract that was not entered
into in the ordinary course of business and consistent with past practice. 
None of the Acquired Companies is a party to or bound by any collective
bargaining or similar labor Contract.
30<PAGE>
SECTION 3.18  Threats of Cancellation.  Except as disclosed in Section 3.18 of
the Company Disclosure Schedule, since December 31, 1996, and to the Knowledge
of the Company to June 30, 1997, no group of policyholder Affiliates or
Persons writing, selling, or producing, either directly or through reinsurance
assumed, insurance business that individually or in the aggregate for each
such group or Person, respectively, accounted for 3% or more of the premium or
annuity income of the Company Insurance Subsidiaries for the year ended
December 31, 1996, has terminated or threatened to terminate its relationship
with the Company Insurance Subsidiaries.
SECTION 3.19  Operations Insurance.  Section 3.19 of the Company Disclosure
Schedule contains a true and complete list and description of all liability,
property, workers compensation, directors and officers liability, and other
similar insurance Contracts that insure the business, operations, or affairs
of and Acquired Company or affect or relate to the ownership, use, or
operations of any of their respective Assets and Properties and (a) that have
been issued to such Acquired Company (including without limitation the names
and addresses of the insurers, the expiration dates thereof, and the annual
premiums and payment terms thereof) or (b) that are held by any Affiliate of
the Company (including any stockholder of the Company) for the benefit of any
Acquired Company following the Closing. All such insurance is in full force
and effect and (to the Knowledge of the Company) is with financially sound and
reputable insurers and, in light of the business, operations, and affairs of
the Acquired Companies, is in amounts and provides coverage that are
reasonable and customary for Persons in similar businesses.
SECTION 3.20  Related Party Transactions.  Except for the transactions
described in Section 3.20 of the Company Disclosure Schedule, all transactions
involving the Acquired Companies that are required to be disclosed in the
Company 10-K in accordance with Item 404 of Regulation S-K have been so
disclosed, and to the knowledge of the Company, since December 31, 1996, none
of the Acquired Companies has entered into any transactions that would be
required to be disclosed in future public filings under the Exchange Act
pursuant to such Item which have not already been disclosed in the Company SEC
Reports filed prior to the date hereof.
SECTION 3.21  Brokers; Schedule of Fees and Expenses. Goldman, Sachs & Co.
("Goldman Sachs"), a copy of whose engagement agreement has been provided to
Parent, and Bush-O'Donnell & Co., Inc. ("Bush-O'Donnell"), a copy of whose
engagement agreement has been provided to Parent, are each entitled to fees
from the Company in accordance with the provisions of said engagement
agreements by virtue of the transactions contemplated hereby.  Except for
Goldman Sachs and Bush-O'Donnell, there is no investment banker, broker,
finder or other intermediary which has been retained by or is authorized to
act on behalf of the Company who might be entitled to any fee or commission
upon consummation of the transactions contemplated by this Agreement.
SECTION 3.22  Disclosure.  To the Company's Knowledge, neither the
representations and warranties set forth in this Article III nor any
certificate required to be furnished by the Company to Parent or Sub in
connection with this Agreement or the transactions
31<PAGE>
contemplated hereby
contains any untrue statement of a material fact concerning any of the
Acquired Companies or omits to state a material fact concerning any of the
Acquired Companies necessary to make the statements herein or therein not
misleading in light of the circumstances in which they were made.
SECTION 3.23  Voting Requirements.  The approval and adoption of this
Agreement by the holders of a majority of the outstanding shares of Company
Common Stock (the "Company Stockholder Approval") is the only vote of the
holders of any class or series of Company capital stock necessary to approve
this Agreement and the transactions contemplated by this Agreement.
SECTION 3.24  SEC Documents; Undisclosed Liabilities.
(a)  The Company has filed all required reports, forms and other documents
with the SEC since January 1, 1995 (the "Company SEC Documents").  As of its
date, each Company SEC Document complied in all material respects with the
requirements of the Securities Act or the Exchange Act, as the case may be,
and the rules and regulations of the SEC promulgated thereunder applicable to
such Company SEC Documents.  To the Company=s Knowledge, none of the Company
SEC Documents contains any untrue statement of a material fact or omits to
state a material fact required to be stated therein or necessary in order to
make the statements therein, in light of the circumstances under which they
were made, not misleading, except to the extent that such statements have been
modified or superseded by a later filed Company SEC Document.
(b)  The consolidated financial statements of the Company included in the
Company SEC Documents comply as to form in all material respects with
applicable accounting requirements and the published rules and regulations of
the SEC with respect thereto, have been prepared in accordance with GAAP
(except, in the case of unaudited statements, as permitted by Form 10-Q of the
SEC) applied on a consistent basis during the periods indicated (except as may
be indicated in the notes filed as a part thereof) and fairly present, in all
material respects, the consolidated financial position of the Company as of
the dates thereof and the consolidated results of its operations and cash
flows for the respective periods indicated therein (subject, in the case of
unaudited statements, to normal year-end audit adjustments).  Except as set
forth in the Filed Company SEC Documents, neither the Company nor any other
Acquired Company has any Liabilities required by GAAP to be set forth on a
consolidated balance sheet of the Company and the consolidated other Acquired
Companies or in the notes filed as a part thereof (other than policyholder
benefits payable in the ordinary course of business and consistent with past
practice) against, relating to, or affecting any Acquired Company as of June
30, 1997 exceeding $1 million in the aggregate.  None of the Acquired
Companies (other than the Company) is independently subject to the
informational reporting requirements of Section 13 of the Exchange Act.
SECTION 3.25  Information Supplied.  None of the information supplied or to be
supplied by the Company for inclusion or incorporation by reference in (i) the
registration
32<PAGE>
statement on Form S-4 (or such other form as deemed appropriate)
to be filed with the SEC by Parent in connection with the issuance of Parent
Common Stock in the Merger (the "Form S-4") will, at the time the Form S-4 is
filed with the SEC, at any time it is amended or supplemented or at the time
it becomes effective under the Securities Act, contain any untrue statement of
a material fact or omit to state any material fact required to be stated
therein or necessary to make the statements therein not misleading, or (ii)
the Proxy Statement will, at the date the Proxy Statement is first mailed to
the Company's stockholders and Parent's stockholders or at the time of the
Company Special Meeting and the Parent Special Meeting (as defined in Section
7.01(c)), contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary in order to make the
statements therein, in light of the circumstances under which they are made,
not misleading.  The Proxy Statement will comply as to form in all material
respects with the requirements of the Exchange Act and the rules and
regulations promulgated thereunder, except that no representation or warranty
is made by the Company with respect to statements made or incorporated by
reference therein based on information supplied by Parent or Sub for inclusion
or incorporation by reference in the Proxy Statement.
SECTION 3.26  Opinion of Financial Advisor.  The Board of Directors of the
Company has received the written opinion of Goldman Sachs, dated the date of
this Agreement, that, as of such date, the Merger Consideration is fair from a
financial point of view to the Company's stockholders, a signed copy of which
has been delivered to Parent.
SECTION 3.27  State Takeover Statute.  The Merger is not a "control share
acquisition" subject to the provisions of the Kansas Control Share Acquisition
Act (KSA 17-1286 et seq.), as such term is defined by such Act.
SECTION 3.28  Indenture.  The Company is in compliance with all covenants set
forth in the Indenture pursuant to which the Company Convertible Debentures
were issued, and no Fundamental Change (as defined in the Indenture) has
occurred or will occur as a result of the consummation of the Merger.  The
Company Board of Directors has adopted resolutions authorizing the redemption
of the Company Convertible Debentures pursuant to Section 1102 of the
Indenture.  For the 20 consecutive Trading Days (as defined in the Indenture)
ended September 19, 1997, the average closing price of the Company Common
Stock has exceeded 135% of the Conversion Price (as defined in the Indenture). 
The Company Convertible Debentures may be redeemed pursuant to Section 1102 of
the Indenture provided that notices of redemption (the "Redemption Notices")
with respect thereto are given prior to September 26, 1997.
SECTION 3.29.  Certain Company Information.  No IMO doing business with any of
the Company Insurance Subsidiaries produced more than 5%, and no individual
agent of the Company Insurance Subsidiaries produced more than 1%, of the
premiums written by the Company Insurance Subsidiaries, neither (i) during the
period beginning January 1, 1997 through the date hereof (except as disclosed
in Section 3.29(b) of the Company Disclosure Schedule) nor (ii) from the date
hereof to the Closing Date (except as disclosed by the Company to Parent in
writing prior to Closing).
33<PAGE>
ARTICLE IV
REPRESENTATIONS AND WARRANTIES OF PARENT AND SUB. 

Parent and Sub each jointly and severally represent and warrant to the Company
that, as of the date hereof and the Closing Date:

SECTION 4.01 Organization, Standing and Corporate Power.  Parent and Sub are
each corporations duly organized, validly existing and in good standing under
the laws of the states of Iowa and Kansas, respectively, and have the
requisite power and authority to carry on its business as now being conducted. 
Parent and Sub are duly qualified to do business and is in good standing in
each jurisdiction in which the nature of its business or the ownership or
leasing of its properties makes such qualification necessary, other than in
such jurisdictions where the failure to be so qualified (individually or in
the aggregate) would not reasonably be expected to have a Material Adverse
Effect on Parent.  Parent and Sub have each made available to the Company
complete and correct copies of their respective Articles of Incorporation and
By-laws and, to the extent requested by the Company, the certificates of
incorporation and by-laws or comparable organization documents of each of the
"significant subsidiaries" within the meaning of Rule 1-02 of Regulation S-X
of the SEC of Parent (the AParent Subsidiaries@), in each case as amended to
the date of this Agreement. Neither Parent nor Sub is in violation of any
provision of its Articles of Incorporation or By-laws, except to the extent
that such violations would not, individually or in the aggregate, have a
Material Adverse Effect on Parent.
SECTION 4.02  Subsidiaries of Parent.  Section 4.02 of the Parent Disclosure
Schedule lists each Parent Subsidiary  and the ownership or interest therein
of Parent as of the date hereof.  Except as set forth in Section 4.02 of the
Parent Disclosure Schedule, all the outstanding shares of capital stock of
each Parent Subsidiary have been validly issued and are fully paid and
nonassessable and are owned by the Parent or by another Parent Subsidiary,
free and clear of all Liens.
SECTION 4.03  Authority of Parent and Sub. Each of Parent and Sub has all
requisite corporate power and authority to execute, deliver and perform this
Agreement and to consummate the transactions contemplated by this Agreement,
subject to the conditions set forth in this Agreement.  The Board of Directors
of the Parent and the Sub, respectively, has unanimously approved this
Agreement and the transactions contemplated hereby and the Board of Directors
of Parent has resolved to recommend to the stockholders of Parent that they
approve the issuance of the Parent Common Stock in connection with the Merger. 
The execution and delivery of this Agreement by the Parent and Sub and the
consummation by the Parent and Sub of the transactions contemplated by this
Agreement have been duly authorized by all necessary corporate action on the
part of the Parent and Sub, respectively, subject to Parent Stockholder
Approval.  This Agreement has been duly executed and delivered by the Parent
and Sub and, assuming the due authorization, execution and delivery by the
Company, constitutes a valid and binding obligation of the Parent and Sub,
enforceable against the Parent and Sub in accordance
34<PAGE>
with its terms, except to
the extent that (a) enforcement may be limited by or subject to any
bankruptcy, insolvency, reorganization, moratorium, or similar Laws now or
hereafter in effect relating to or limiting creditors= rights generally and
(b) the remedy of specific performance and injunctive and other forms of
equitable relief are subject to certain equitable defenses and to the
discretion of the court or other similar Person before which any proceeding
therefor may be brought.
SECTION 4.04  No Conflicts or Violations.  Except as set forth in Section 4.04
of the Parent Disclosure Schedule, the execution and delivery of this
Agreement by Parent and by Sub do not, and the performance by Parent and by
Sub of their respective obligations under this Agreement will not:

(a)  violate any term or provision of any applicable Law or any writ,
judgment, decree, injunction, or similar order naming Parent or Sub and Known
to Parent or Sub;

(b)  conflict with or result in a violation or breach of any of the provisions
of the articles or certificate of incorporation or by-laws of Parent or Sub;

(c)  result in the creation or imposition of any Lien upon Parent or Sub or
any of their respective Assets and Properties; 

(d)  conflict with or result in a violation or breach of, or constitute (with
or without notice or lapse of time or both) a default under, or give to any
Person any right of termination, cancellation, acceleration, or modification
in or with respect to, any Contract to which Parent or Sub is a party or by
which any of their respective Assets or Properties may be bound (other than
pursuant to the Revolving Credit and Term Loan Agreement, dated as of December
11, 1996, among Parent, certain signatory Banks thereto and The Chase
Manhattan Bank (the "Parent Credit Agreement"); or

(e)  require Parent or Sub to obtain any other consent, approval, or action
of, or make any filing with or give any notice to, any Person (including
pursuant to any Laws);
except (i) as contemplated or disclosed in Sections 4.03, 4.04 and 4.05 hereof
or the sections of the Parent Disclosure Schedule relating thereto, and (ii)
those violations, conflicts, Liens, breaches, defaults and rights which do not
individually or in the aggregate with any other such matters, have a Material
Adverse Effect on the Parent or Sub.
SECTION 4.05  No Consents.  No consent, approval, order or authorization of,
or registration, declaration or filing with, any Governmental Entity is
required by or with respect to Parent, Sub or any other Parent Subsidiary in
connection with the execution and delivery of this Agreement by Parent or Sub,
as the case may be, or the consummation by Parent or Sub, as the case may be,
of the transactions contemplated by this Agreement, except for (i) the filing
of a premerger notification and report form by Parent, the Company and Sub
under the HSR Act, (ii) the filing with the SEC of the Proxy Statement and the
Form S-4, (iii) the filing of the Certificate
35<PAGE>
of Merger with the Kansas
Secretary of State and appropriate documents with the relevant authorities of
other states in which Parent is qualified to do business, (iv) such as may be
required by any applicable state securities or "blue sky" laws, (v) such
filings, consents or approvals with or from the Iowa Insurance Commission and
such other state insurance commissions and similar agencies as may be required
in connection with this Agreement and the transactions contemplated by this
Agreement, (vi) such filings with the Nasdaq as may be required in connection
with this Agreement and the transactions contemplated by this Agreement, (vi)
those that may be required solely by reason of the Company's (as opposed to
any other third party's) participation in the Merger and the other
transactions contemplated by this Agreement,  and (vii) such other consents,
approvals, orders, authorizations, registrations, declarations and filings,
(x) as may be required under the laws of any foreign country in which Parent
or any Parent Subsidiary conducts any business or owns any property or assets,
(y) as are set forth in Section 4.05 of the Parent Disclosure Schedule or (z)
that, if not obtained or made, would not, individually or in the aggregate,
have a Material Adverse Effect on Parent. 

SECTION 4.06  Books and Records.  The corporate minute books of Parent, Sub
and each Parent Subsidiary are complete and accurate in all material respects
and have been made available to the Company.
SECTION 4.07  SEC Documents; Undisclosed Liabilities. 

(a)  Parent has filed all required reports, forms and other documents with the
SEC since January 1, 1997 (the "Parent SEC Documents").  As of its date, each
Parent SEC Document complied in all material respects with the requirements of
the Securities Act or the Exchange Act, as the case may be, and the rules and
regulations of the SEC promulgated thereunder applicable to such Parent SEC
Documents. To Parent=s Knowledge, none of the Parent SEC Documents contains
any untrue statement of a material fact or omits to state a material fact
required to be stated therein or necessary in order to make the statements
therein, in light of the circumstances under which they were made, not
misleading, except to the extent that such statements have been modified or
superseded by a later filed Parent SEC Document. 

(b)  The consolidated financial statements of the Parent included in the
Parent SEC Documents complies as to form in all material respects with
applicable accounting requirements and the published rules and regulations of
the SEC with respect thereto, have been prepared in accordance with United
States generally accepted accounting principles (except, in the case of
unaudited statements, as permitted by Form 10-Q of the SEC) applied on a
consistent basis during the periods indicated (except as may be indicated in
the notes thereto) and fairly present, in all material respects, the
consolidated financial position of the Parent as of the dates thereof and the
consolidated results of its operations and cash flows for the respective
periods indicated therein (subject, in the case of unaudited statements, to
normal year-end audit adjustments).  Except as set forth in the Filed Parent
SEC Documents (as defined in Section 4.09) or in Section 4.07 of the Parent
Disclosure Schedule, neither the Parent nor any Parent Subsidiary has any
liabilities or obligations of any nature (whether accrued, absolute,
36<PAGE>
contingent or otherwise) required by generally accepted accounting principles
to be set forth on a consolidated balance sheet of the Parent and the
consolidated Parent Subsidiaries or in the notes filed as a part thereof and
which, individually or in the aggregate, would reasonably be expected to have
a Material Adverse Effect on Parent.  

(c)  None of the Parent Subsidiaries is independently subject to the
informational reporting requirements of the Exchange Act.

SECTION 4.08  Information Supplied.  None of the information supplied or to be
supplied by Parent or Sub for inclusion or incorporation by reference in (i)
the Form S-4 will, at the time the Form S-4 is filed with the SEC, at any time
it is amended or supplemented or at the time it becomes effective under the
Securities Act, contain any untrue statement of a material fact or omit to
state any material fact required to be stated therein or necessary to make the
statements therein not misleading, or (ii) the Proxy Statement will, at the
date the Proxy Statement is first mailed to the Company's stockholders and
Parent's stockholders or at the time of the Company Special Meeting and the
Parent Special Meeting, contain any untrue statement of a material fact or
omit to state any material fact required to be stated therein or necessary in
order to make the statements therein, in light of the circumstances under
which they are made, not misleading.  The Form S-4 will comply as to form in
all material respects with the requirements of the Securities Act and Exchange
Act and the rules and regulations promulgated thereunder, except that no
representation or warranty is made by Parent or Sub with respect to statements
made or incorporated by reference therein based on information supplied by the
Company for inclusion or incorporation by reference in the Form S-4.

SECTION 4.09  Absence of Certain Changes.  Except as disclosed in the Parent
SEC Documents filed and publicly available prior to the date of this Agreement
(the "Filed Parent SEC Documents"), or as set forth in Section 4.09 of the
Parent Disclosure Schedule, from December 31, 1996 to the date of this
Agreement, Parent has conducted its business only in the ordinary course and
there has not been, occurred or arisen: 
(a)  any change in, or any event (including without limitation any damage,
destruction, or loss whether or not covered by insurance), condition, or state
of facts of any character that individually or in the aggregate has or would
reasonably be expected to have a Material Adverse Effect on the Parent;
(b)  any declaration, setting aside, or payment of any dividend (other than
Parent's regular quarterly dividend) or other distribution in respect of the
capital stock of Parent or Sub or any direct or indirect redemption, purchase
or other acquisition by Parent of any such stock or of any interest in or
right to acquire any such stock;

(c)  any amendment, termination, waiver, disposal or lapse of, or other
failure to preserve, or regulatory agreement with respect to any Permit of the
Parent or any Parent
37<PAGE>
Subsidiary  the result of which individually or in the
aggregate has or would reasonably be expected to have a Material Adverse
Effect on the Parent; or
(d)  any binding agreement for the sale, merger or transfer of Parent or any
Parent Subsidiary or substantially all of the assets or business thereof.
SECTION 4.10  Capitalization.

(a)  The authorized capital stock of Parent consists of 145,000,000 shares, of
which 75,000,000 shares are shares of Series A Common Stock, no par value, of
Parent ("Parent Common Stock"), 45,000,000 shares are shares of Series B
Common Stock, no par value, of Parent common stock ("Series B Common Stock")
and 20,000,000 shares of preferred stock, ("Parent Preferred Stock").  As of
September 1, 1997, there were outstanding 18,155,989 shares of Parent Common
Stock, 5,000,000 shares of Series B Common Stock, no shares of Parent
Preferred Stock and Parent Options to purchase 664,000 shares of Parent Common
Stock.

(b)  All outstanding shares of capital stock of Parent and each Parent
Subsidiary have been duly authorized and validly issued and are fully paid and
nonassessable and all outstanding shares of capital stock of Parent are free
of preemptive rights.  Except as set forth in this Section 4.10, as of the
date of this Agreement, there are outstanding (i) no other shares of capital
stock or other voting securities of Parent, (ii) no securities of Parent
convertible into or exchangeable for shares of capital stock or voting
securities of Parent and (iii) no other options or other rights to acquire
from Parent, and no obligation of Parent to issue, any capital stock, voting
securities or securities convertible into or exchangeable for capital stock or
voting securities of Parent.  All shares of Parent Common Stock that are
subject to issuance pursuant to the Merger, upon issuance pursuant to this
Agreement, will be duly authorized, validly issued, fully paid and
nonassessable.  

(c)  As of the date of this Agreement, the authorized capital stock of Sub
consists of 100 shares of common stock, par value $0.01 per share, all of
which have been validly issued, are fully paid and nonassessable and are owned
by Parent free and clear of any Lien.

SECTION 4.11  Financial Statements.
(a)   Parent has made available to the Company true and complete copies of the
following financial statements (the "Parent Financial Statements"):
(i)  audited (A) annual GAAP Statements for Parent and (B) Annual Statements
for AmerUs Life Insurance Company, (the AParent Insurance Subsidiary@), for
each of the years ended December 31, 1994, 1995, and 1996, including all the
notes thereto (or such shorter period as such entity has existed); and
(ii)  unaudited (A) quarterly GAAP Statements for Parent and (B) Quarterly
Statements for the Parent Insurance Subsidiaries, for each of the first three
38<PAGE>
quarters of each of 1995 and 1996, and the first two quarters of 1997,
including all the notes thereto (or such shorter period as such entity has
existed).
(b)  Each such Parent Financial Statement (and the notes thereto), and each
GAAP Statement and Quarterly Statement made available by Parent pursuant to
Section 4.11(a), including without limitation each balance sheet and each of
the statements of operations, capital and surplus account, and cash flow
contained therein was prepared in accordance with SAP ("SAP Statements") or
GAAP ("GAAP Statements"), respectively, except as may be otherwise indicated
in notes filed as a part thereof, as the case may be, presents fairly in all
material respects, the financial condition and results of operations and cash
flows of the Parent and its consolidated subsidiaries or the Parent Insurance
Subsidiaries, as the case may be, as of the respective dates thereof or for
the respective periods presented therein, subject, in the case of quarterly
statements, to normal year end adjustments.  Each SAP Statement complied in
all material respects with all applicable Laws when filed with the applicable
insurance regulatory authority, and any deficiencies known to Parent with
respect to any such SAP Statement have been cured or corrected to the
satisfaction of such insurance regulatory authority.
(c)  Except as indicated on Section 4.11 of the Parent Disclosure Schedule,
Parent  has not received written notice from the Iowa Commissioner of
Insurance ("ICI") asserting any deficiency with respect to such SAP
Statements. 
(d)  Since June 30, 1997, the Parent Insurance Subsidiaries have filed all
reports and other filings, together with any amendments required to be made
with respect thereto, that it has been required to file with state insurance
regulatory authorities (the "Parent Insurance Subsidiaries Filings"), and all
of the Parent Insurance Subsidiaries Filings prior to the date hereof
complied, and all such filings made hereafter prior to the Effective Time will
comply, in all material respects with applicable insurance laws, rules and
regulations, and, except as disclosed in Section 4.11 of the Parent Disclosure
Schedule, there are no material open or unresolved issues which were raised by
any insurance or securities regulatory authority and brought to the attention
of the Parent by such regulatory authority with respect to any of such
filings.
(e)  Except where such would not reasonably be expected to have a Material
Adverse Effect on Parent, (i) Parent has no reason to believe that any
material amount recoverable pursuant to Reinsurance Agreements is not fully
collectible in due course, and (ii) Parent Insurance Subsidiaries are entitled
to take full credit in their SAP Statements pursuant to applicable insurance
laws, rules and regulations for such reinsurance, coinsurance or excess
insurance ceded pursuant to any such Reinsurance Agreement.
SECTION 4.12  Reserves. 
(a)  All Reserve Liabilities as established or reflected in the SAP Statements
of the Parent Insurance Subsidiaries were determined in accordance with
generally accepted actuarial standards consistently applied, are fairly stated
in accordance with sound actuarial principles, are based on actuarial
assumptions that are in accordance with those called for by the
39<PAGE>
provisions of
the related insurance and annuity Contracts and in the related reinsurance,
coinsurance and other similar Contracts of the Parent Insurance Subsidiaries,
and meet in all material respects the requirements of the insurance Laws of
its state of domicile.  Adequate provision for all such Reserve Liabilities
have been made (under generally accepted actuarial principles consistently
applied) to cover the total amount of all reasonably anticipated matured and
unmatured benefits, dividends, claims and other liabilities of the Company
Insurance Subsidiaries under all insurance and annuity Contracts under which
the Company Insurance Subsidiaries have any liability (including without
limitation any liability arising under or as a result of any reinsurance,
coinsurance or other similar Contract) on the respective dates of such SAP
Statement based on then current information regarding interest earnings,
mortality and morbidity experience, persistency and expenses.  The Company
Insurance Subsidiaries own assets that qualify as legal reserve assets under
applicable insurance Laws in an amount at least equal to all such Reserve
Liabilities; and
(b)  Adequate provision has been made for all estimated losses, settlements,
costs and expenses from pending suits, actions and proceedings included in the
December 31, 1996 Annual Statement and the latest Quarterly Statements, and
the reserves and accrued Liabilities relating thereto were determined in
accordance with SAP and Statement of Financial Accounting Standards No. 5
issued by the Financial Accounting Standards Board.
SECTION 4.13  Taxes. Except as disclosed in Section 4.13 of the Parent
Disclosure Schedule:
(a)  All Tax Returns required to be filed with respect to Parent and each
Parent Subsidiary have been duly and timely filed, other than any Tax Returns
the failure of which to timely file would not reasonably be expected to have a
Material Adverse Effect on Parent.  Except where failure to do so would not
reasonably be expected to have a Material Adverse Effect on Parent (x) all
such Tax Returns are true, correct and complete in all material respects and
(y) each of Parent and each Parent Subsidiary  (i) has duly and timely paid
all Taxes that are shown as due, or claimed or asserted by any taxing
authority to be due, from such company for the periods covered by such Tax
Returns and have made all required estimated payments of Taxes sufficient to
avoid any penalties for underpayment, or (ii) has duly provided for all such
Taxes in the applicable financial statements, and in the SAP or GAAP
Statements, in the case of Parent Insurance Subsidiaries.
(b)  Except where failure to do so would not reasonably be expected to have a
Material Adverse Effect on Parent, with respect to any period or any portion
thereof through the Closing for which Tax Returns have not yet been filed, or
for which Taxes are not yet due or owing, Parent and each Parent Subsidiary
has made due and sufficient current accruals for such Taxes in accordance with
SAP in the case of Parent Insurance Subsidiaries or otherwise in accordance
with GAAP, and such current accruals through the Closing are duly and fully
provided for in the SAP or GAAP Statements of such company for the period then
ended.
40<PAGE>
SECTION 4.14  Litigation.  Except as disclosed in the Parent Filed SEC
Documents or in Section 4.14 of the Parent Disclosure Schedule:
(a)  There are no actions, suits, investigations or pending, or, to the
Knowledge of Parent, threatened, against Parent or any Parent Subsidiary or
its Assets and Properties, at law or in equity, in, before, or by any Person
that individually or in the aggregate have or would reasonably be expected to
have a Material Adverse Effect on the Parent.
(b)  There are no writs, judgments, decrees or similar orders of any
Governmental Entity with competent jurisdiction outstanding against Parent or
any Parent Subsidiary that individually exceed $100,000 or that individually
or in the aggregate have or would reasonably be expected to have a Material
Adverse Effect on the Parent.
As of the date of this Agreement, except as disclosed in the Parent Filed SEC
Documents, there is no suit, action or proceeding of any Governmental Entity
with competent jurisdiction and pending, or, to the Knowledge of the Parent,
threatened, against Parent or any Parent Subsidiary that expressly seeks to
prevent or delay in any material respect the consummation of the Merger or the
transactions contemplated by this Agreement.

SECTION 4.15  Compliance with Laws; Regulatory Filings.
(a)  The business of Parent and the Parent Subsidiaries is being conducted in
compliance in all respects with all applicable Laws, including, without
limitation, all insurance laws, ordinances, rules, regulations, decrees and
orders of any Governmental Entity, and all notices, reports, documents and
other information required to be filed thereunder within the last three years
were properly filed in all respects and were in compliance in all respects
with such laws, except where the failure to do so would not, individually or
in the aggregate, be reasonably expected to have a Material Adverse Effect on
Parent.
(b)  Except where the failure to do so would not, individually or in the
aggregate, be reasonably expected to have a Material Adverse Effect on Parent,
(i) Parent and the Parent Subsidiaries have all Permits the use and exercise
of which are necessary for the conduct of its business as now conducted, (ii)
the business of Parent and the Parent Subsidiaries has been and is being
conducted in compliance, in all material respects, with all such Permits,
(iii) all such Permits are in full force and effect, and (iv) there is no
proceeding or investigation pending or threatened which would reasonably be
expected to lead to the revocation, amendment, failure to renew, limitation,
suspension or restriction of any such Permit.
(c)  Parent and the Parent Subsidiaries have filed all reports, statements,
documents, registrations, filings or submissions required to be filed by any
of them with any Governmental Entity, and, to the Knowledge of Parent, all
such reports, statements, documents, registrations, filings or submissions
were in all material respects true, complete and accurate when filed  except
where the failure to file, in the aggregate, would not have a Material Adverse
Effect on Parent.
41<PAGE>
(d)  Except as set forth on Section 4.15 of the Parent Disclosure Schedule,
and except where such would not individually or in the aggregate, be
reasonably expected to have a Material Adverse Effect and no Real Estate has
been used for the storage, treatment, generation, transportation, manufacture,
processing, handling, production, distribution, deposit, burial, use, or
disposal of any Hazardous Substance except in compliance with Environmental
Laws, neither Parent nor any Parent Subsidiary has any liability arising out
of or resulting from a Release of any Hazardous Substance on or from any Real
Estate and Parent and each Parent Subsidiary has complied in all material
respects with all applicable Environmental Laws relating to Real Estate and
the business, activities and processing respectively conducted thereon.
SECTION 4.16  Properties.  Except as disclosed in Section 4.16 of the Parent
Disclosure Schedule and except where such would not, individually or in the
aggregate, be reasonably expected to have a Material Adverse Effect on Parent
and each of the Parent Subsidiaries:
(a)  has good and valid title to all of its properties, assets and other
rights that do not constitute real property, free and clear of all Liens,
except for Permitted Liens;
(b)  owns, has valid leasehold interests in or valid contractual rights to
use, all of the assets, tangible and intangible, used by, or necessary for the
conduct of, its business, except where the failure to have such valid
ownership, interests or rights do not, individually or in the aggregate, have
a Material Adverse Effect on Parent; and
(c)  owns and has good and marketable title in fee simple to the real property
owned by such party, free and clear of all liens except Permitted Liens.
SECTION 4.17  Investments.
(a)  The Statutory Financial Statement of Parent Insurance Subsidiary sets
forth a list, which list is accurate and complete in all material respects, of
all securities, mortgages and other investments (collectively, the AParent
Investments@) owned by the Parent Insurance Subsidiaries as of December 31,
1996, together with the cost basis book or amortized value, as the case may
be, as of December 31, 1996. All transactions in Parent Investments by each of
the Parent Insurance Subsidiaries from December 31, 1996 to the date hereof
have complied in all material respects with the investment policies of such
Parent Insurance Subsidiary and all applicable insurance laws and regulations
except where the failure to so comply does not, individually or in the
aggregate, have a Material Adverse Effect on Parent.
(b)  Except as set forth in the Statutory Financial Statements of the Parent
Insurance Subsidiaries and except where the failure to so comply does not,
individually or in the aggregate, have a Material Adverse Effect on Parent,
the Parent Insurance Subsidiaries have good and marketable title to the Parent
Investments listed in the Statutory Financial Statements of the Parent
Insurance Subsidiary or acquired in the ordinary course of business since
December 31, 1996, other than with respect to those Parent Investments which
have been disposed of in the ordinary course of business or as contemplated by
this Agreement or redeemed in accordance
42<PAGE>
with their terms since such date and
other than Permitted Liens or with respect to statutory deposits which are
subject to certain restrictions on transfer.
SECTION 4.18  Contracts.  As of the date hereof, each Contract listed as a
"Amaterial contract" (pursuant to Item 601(10) of Regulation S-K) in the Parent
SEC Documents is in full force and effect and constitutes a valid, and binding
obligation of the Parent or Parent Subsidiary and of each other Person that is
a party thereto in accordance with its terms subject to equitable rights and
the rights of creditors; and (to the Knowledge of Parent), neither Parent nor
any Parent Subsidiary nor any other party to such Contract has materially
violated, breached or defaulted under any such Contract (or with or without
notice or lapse of time or both, would be in material violation or breach of
or default under any such Contract).  
SECTION 4.19  Voting Requirements; Voting.  The approval and adoption by
Parent's stockholders of the issuance of shares of Parent Common Stock in
connection with the consummation of the Merger ("Parent Stockholder Approval")
as required by Nasdaq is the only vote of the holders of any class or series
of Parent Capital Stock necessary to approve this Agreement and the
transactions contemplated by this Agreement.  The Board of Directors of AmerUs
Group Co., the holder of approximately 70% of the outstanding voting
securities of Parent (the "Group Shares"), has resolved to vote its shares of
Parent Common Stock to approve the issuance of shares of Parent Common Stock
in connection with consummation of the Merger. 
SECTION 4.20 Brokers; Schedule of Fees and Expenses. Donaldson, Lufkin &
Jenrette and Fox-Pitt & Kelton Inc. are the only brokers, investment bankers,
financial advisors or other persons entitled to any broker's, finder's,
financial advisor's or other similar fee or commission in connection with the
transactions contemplated by this Agreement based upon arrangements made by or
on behalf of Parent or Sub, and such fee or commission is payable by Parent.  

SECTION 4.21  Benefit Plans; ERISA.  Each Parent Plan (as defined below) is in
material compliance with applicable Law, including but not limited to ERISA
and the Code, and has been administered and operated in all material respects
in accordance with such applicable Law and the terms of the Plan, except where
the failure to so administer and operate such Plan would not reasonably be
expected to have a Material Adverse Effect on the Parent.  For purposes of
this Agreement, the term "Parent Plan" shall mean each "employee benefit plan"
(as defined in Section 3(3) of ERISA), bonus, deferred compensation, stock
option, stock purchase or other equity compensation plan, program or
arrangement, each employment, termination or severance agreement or plan,
incentive compensation or other agreement, whether written or oral, in each
case, which is sponsored, maintained or contributed to or required to be
contributed to by the Parent or any Parent Subsidiaries at any time during the
seven-year calendar year period immediately preceding the Closing Date for the
benefit of employees or directors of the Parent or any Parent Subsidiaries or
former employees or directors of the Parent or any Parent Subsidiaries.  No
liability has been, or could reasonably be expected to be, incurred under
Title IV of ERISA (other than for benefits payable in the ordinary course or
PBGC insurance premiums) or Section 412(f) or (n) of the Code by an entity
required to be aggregated with the
43<PAGE>
Parent or any of its Affiliates pursuant to
Section 4001(b) of ERISA and/or Section 414(b) or (c) of the Code (and the
regulations promulgated thereunder) with respect to any Parent Plan or
"employee benefit plan" (as defined in Section 3(2)) which is not a Parent
Plan.

SECTION 4.22  Related Party Transactions.  All transactions involving Parent
that are required to have been disclosed in the Parent SEC Documents in
accordance with Item 404 of Regulation S-K have been so disclosed, and to the
Knowledge of Parent, since December 31, 1996, neither it nor any Parent
Subsidiary has entered into any transactions that would be required to be
disclosed in future public filings under the Exchange Act pursuant to such
Item except for such transactions that are on economic terms no less favorable
to Parent or any Parent Subsidiary, as the case may be, than Parent or such
Parent Subsidiary would be able to obtain in a comparable arms'-length
transaction with a Person that is not affiliated with Parent, or as have been
disclosed in Section 4.22 of the Parent Disclosure Schedule.    

SECTION 4.23  Disclosure.  To Parent's Knowledge, neither the representations
and warranties set forth in this Article IV nor any certificate required to be
furnished by the Parent, Parent Subsidiaries or Sub to the Company in
connection with this Agreement or the transactions contemplated hereby
contains any untrue statement of a material fact concerning Parent, Parent
Subsidiaries or Sub or omits to state a material fact concerning any of them
necessary to make the statements herein or therein not misleading in light of
the circumstances in which they were made.

SECTION 4.24  Interim Operations of Sub.  Sub was formed solely for the
purpose of engaging in the transactions contemplated by this Agreement and has
not engaged in any business activities or conducted any operations other than
in connection with the transactions contemplated by this Agreement.

     ARTICLE V
COVENANTS OF THE COMPANY

The Company covenants and agrees with Parent that, at all times before the
Closing, the Company will comply with all covenants and provisions of this
Article V, except to the extent Parent may otherwise consent in writing, or to
the extent otherwise required or permitted by this Agreement.

SECTION 5.01  Contract and Regulatory Approvals.  The Company will (a) take
all commercially reasonable steps necessary or desirable, and proceed
diligently and in good faith and use all commercially reasonable efforts to
obtain, as promptly as practicable, all approvals required by any applicable
Contract to permit the consummation of the transactions contemplated hereby,
(b) take all commercially reasonable steps necessary or desirable, and proceed
diligently and in good faith and use all commercially reasonable efforts to
obtain, as promptly as practicable, all approvals, authorizations, and
clearances of governmental and regulatory authorities required to permit the
consummation of the transactions contemplated
44<PAGE>
hereby (including without
limitation any required approvals of the insurance regulatory authorities in
Kansas, Florida, Michigan and Connecticut), (c) provide such other information
and communications to such governmental and regulatory authorities as Parent
or such authorities may reasonably request, and (d) cooperate with Parent and
Sub in obtaining, as promptly as practicable, all approvals, authorizations,
and clearances of governmental or regulatory authorities and others required
of Parent or Sub to consummate the transactions contemplated hereby.

SECTION 5.02  HSR Filings.  The Company will (a) take promptly all actions
necessary to make the filings required of it and the Acquired Companies under
the HSR Act, (b) comply at the earliest practicable date with any request for
additional information received from the Federal Trade Commission or Antitrust
Division of the Department of Justice pursuant to the HSR Act, (c) cooperate
with Parent and Sub in connection with their filings under the HSR Act, and
(d) request early termination of the applicable waiting period.

SECTION 5.03  Conduct of Business.  The Company will, and will cause the
Acquired Companies to, conduct its and their respective businesses only in the
ordinary course and consistent with past practice, except as otherwise
provided in this Agreement or except as may be consented to by Parent in
writing.  Without limiting the generality of the foregoing:

(a)  The Company will use all commercially reasonable efforts permitted by
this Agreement to and cause each of the Acquired Companies to (i) preserve
intact its present business organization, field force, reputation, and
policyholder, annuitant or customer relations, (ii) keep available the
services of its present key officers, directors, employees, agents,
consultants, and other similar representatives, (iii) maintain all Permits to
do business in each jurisdiction in which it has such Permits, (iv) maintain
in full force and effect all Contracts, documents, and arrangements set forth
in Section 3.17 of the Company Disclosure Schedule, except to the extent they
are terminated in the ordinary course of business, (v) maintain all of its
Assets and Properties in current working order and condition, ordinary wear
and tear excepted, (vi) continue all current marketing and selling activities
relating to its business, operations, or affairs in accordance with its
current marketing plan and applicable Law, and (vii) with respect to the
Company Insurance Subsidiaries, maintain the rating classification, or its
equivalent, assigned as of the date hereof to it by A.M. Best Company, Inc.

(b)  The Company will maintain, and will cause each of the Acquired Companies
to maintain, their respective Books and Records in the usual manner and
consistent with past practice and will not permit a material change in any
applicable underwriting, investment, actuarial, financial reporting, or
accounting practice or policy of each Acquired Company or in any assumption
underlying such a practice or policy, or in any method of calculating any bad
debt, contingency, or other reserve for financial reporting purposes or for
other accounting purposes (including without limitation, any practice, policy,
assumption, or method relating to or affecting the determination of insurance
or annuities in force, premium or investment income, Reserve Liabilities, or
operating ratios with respect to expenses, losses, or lapses).
45<PAGE>
(c)  The Company will (i) prepare properly and file duly and validly all
reports and all Tax Returns required to be filed with any governmental or
regulatory authorities with respect to its business, operations, or affairs
and (ii) pay in full and when due all Taxes indicated by such Tax Returns or
otherwise levied or assessed upon it or any of its Assets and Properties, and
withhold or collect and pay to the proper taxing authorities or hold in
separate bank accounts for such payment all Taxes that it is required to so
withhold or collect and pay, unless reasonable reserves therefor have been
established and reflected in its Books and Records.  The Company will not make
any tax election with respect to such Tax Returns without the consent of
Parent, which consent shall not be unreasonably withheld.  The Company shall
not and shall not permit any Acquired Company to settle any material audit,
make or change any material Tax election or file any amended Tax Return
(except as provided in Section 3.11 of the Company Disclosure Schedule).  At
least 10 days prior to filing any income Tax Return or other material Tax
Return relating to the Company or any Acquired Company, the Company shall
deliver a copy of such Tax Return to Parent for Parent's review and comment. 
The Company will refrain from making, filing, or entering into (whether before
or after the closing) any election, consent, or agreement described in Section
3.11(e) or Section 3.11(f) hereof with respect to any Acquired Company or any
of their respective Assets and Properties.

(d)  The Company will cause (i) all Reserve Liabilities with respect to
insurance and annuity Contracts established or reflected in the Books and
Records of the Company Insurance Subsidiaries to be (A) established in
accordance with the methods for establishing Liabilities and reserving methods
followed by the Company Insurance Subsidiaries in the preparation of the
December 31, 1996 Annual Statement and (B) adequate (under generally accepted
actuarial principles consistently applied) to cover the total amount of all
reasonably anticipated matured and unmatured benefits, dividends, losses,
claims, expenses, and other Liabilities of the Company Insurance Subsidiaries
under all insurance and annuity Contracts pursuant to which the Company
Insurance Subsidiaries has or will have any liability (including without
limitation any liability arising under or as a result of any reinsurance,
coinsurance, or other similar Contract) and (ii) the Company Insurance
Subsidiaries to continue to own assets that qualify as legal reserve assets
under all applicable insurance Laws in an amount at least equal to its
required Reserve Liabilities.

(e)  The Company will use all commercially reasonable efforts to maintain in
full force and effect until the Closing substantially the same levels of
coverage as the insurance afforded under the Contracts described in Section
3.17 of the Company Disclosure Schedule.  Any and all benefits under such
Contracts paid or payable to any Acquired Company prior to the Closing with
respect to the business, operations, affairs, or Assets and Properties of such
Acquired Company shall be paid to such Acquired Company.

(f)  The Company will continue to and will cause the other Acquired Companies
to comply, in all material respects, with all Laws applicable to its business,
operations, or affairs.
46<PAGE>
(g)  The Company will not and will cause the other Acquired Companies not to
incur any Liabilities outside of the ordinary course of their respective
businesses and consistent with past practices. 

SECTION 5.04  Financial Statements and Reports.

(a)  As promptly as practicable but not later than (i) sixty days following
the end of each calendar quarter, the Company will deliver to the Parent true
and complete copies of the quarterly GAAP consolidated balance sheet of the
Acquired Companies and the related consolidated statements of income of the
Acquired Companies for the quarter then ended, together with any consolidating
supplementary schedules related thereto and (ii) forty-five days following the
end of each calendar quarter, the Company will deliver to the Parent a copy of
the Quarterly Statement of the Company Insurance Subsidiaries for such
quarter, prepared in accordance with SAP.

(b)  As promptly as practicable, the Company will deliver to the Parent true
and complete copies of the Company's monthly financial, marketing and
investment reports distributed to the Company's Board of Directors and at the
request of Parent such other material financial statements, reports, or
analyses as may be prepared or received by it or any of the Acquired Companies
and as relate to any of the business, operations, or affairs of the Acquired
Companies, including without limitation normal internal reports which the
Company prepares (such as those reflecting monthly premiums, claims, and cash
flow) and special reports (such as those of financial or actuarial
consultants), as well as any reports prepared for the stockholders of the
Company.

(c)  As promptly as practicable, the Company will deliver to the Parent the
calculation of the accrued liability with respect to each Plan which is a
non-qualified deferred compensation plan.

SECTION 5.05  Investments.  Each of the Acquired Companies will invest its
future cash flow, any cash from matured and maturing investments, any cash
proceeds from the sale of its Assets and Properties, and any cash funds
currently held by it exclusively in cash equivalent assets or in short-term
investments (consisting of United States government issued or guaranteed
securities, commercial paper rated A-1 or P-1, or certificates of deposit
issued by one or more of the banks or financial institutions listed in Section
5.05 of the Company Disclosure Schedule), except (i) as otherwise required by
Law, (ii) as required to provide cash (in the ordinary course of business and
consistent with past practice) to meet its reasonably anticipated current
obligations, (iii) in accordance with past practices in the ordinary course of
business, and in the case of the Company and the Company Insurance
Subsidiaries, with the investment policies set forth in Section 5.05 of the
Company Disclosure Schedule, or (iv) as consented to by the Parent.  The
Company Insurance Subsidiaries will not take any actions, other than as
otherwise permitted by this Agreement or in the ordinary course of business
and consistent with past practice (including, without limitation, normal
amortization and depreciation of any
47<PAGE>
depreciable asset) designed to cause the
assets of the Company Insurance Subsidiaries that are classified as
nonadmitted under SAP or by the applicable insurance regulatory authorities,
to be greater or less than their respective dollar amounts as of December 31,
1996.

SECTION 5.06  Employee Matters.  Except as may be required by Law or by this
Agreement or as disclosed in Section 5.06 of the Company Disclosure Schedule,
or except for such Contract representations, promises, changes, alterations,
or amendments that do not and will not result in any Liability to any of the
Acquired Companies, the Acquired Companies will refrain from directly or
indirectly, without the consent of Parent:

(a)  Making any representation or promise, oral or written, to any Company
Employee which is inconsistent with the terms of any Plan;

(b)  Making any change to, or amending in any way, the Contracts, salaries,
wages, or other compensation of any Company Employee whose annual compensation
exceeds $100,000 other than routine changes or amendments that (i) are made in
the ordinary course of business and consistent with past practice, (ii) do not
and will not result in increases of more than 5% in the salary, wages, or
other compensation of any such Person, and (iii) do not and will not exceed,
in the aggregate, 5% of the total salaries, wages, and other compensation of
all Company Employees;

(c)  Adopting, entering into, amending, altering or terminating, partially or
completely, any Plan; or making any election made pursuant to the provisions
of any Plan to accelerate any payments, obligations or vesting schedules under
any Plans;

(d)  Adopting, entering into, amending, altering, or terminating, partially or
completely, any employment, agency consultation, or representation Contract
that is, or had it been in existence on the date of this Agreement would have
been, required to be disclosed in Section 3.17(a) of the Company Disclosure
Schedule;

(e)  Approving any general or company wide pay increases for Company
Employees; or

(f)  Entering into any Contract with any Company Employee that is not
terminable by any of the Acquired Companies, without penalty or other
Liability, upon not more than 60 calendar days= notice.

Notwithstanding anything contained herein to the contrary, the Company's Chief
Executive Officer may award and pay severance compensation (not to exceed
$30,000 with respect to any individual or $300,000 in the aggregate) to
Company Employees pursuant to the Severance Plan authorized by the Company's
Board of Directors in the resolutions of its March 27, 1997 meeting, a true
and correct copy of which resolutions has been provided to Parent.
48<PAGE>
SECTION 5.07  No Charter Amendments.  Each of the Acquired Companies will
refrain from amending its certificate of incorporation or by-laws and from
taking any action with respect to any such amendment.

SECTION 5.08  No Issuance of Securities. Each of the Acquired Companies will
refrain from authorizing or issuing any shares of their capital stock or other
equity securities (except as required pursuant to the terms of the existing
Company Options, Company Warrants, and Company Convertible Debentures) or
entering into any Contract or granting any option, warrant, or right calling
for the authorization or issuance of any such shares or other equity
securities, or creating or issuing any securities directly or indirectly
convertible into or exchangeable for any such shares or other equity
securities, or issuing any options, warrants, or rights to purchase any such
convertible securities.

SECTION 5.09  No Dividends.  Except as set forth in Section 5.09 of the
Company Disclosure Schedule, the Company will refrain from declaring, setting
aside, or paying any dividend (other than the regular quarterly dividend of
$0.03 per share of Company Common Stock) or other distribution in respect of
its capital stock and from directly or indirectly redeeming, purchasing, or
otherwise acquiring any of its capital stock or any interest in or right to
acquire any such stock.

SECTION 5.10  No Disposal of Property.  Except as set forth in Section 5.10 of
the Company Disclosure Schedule or as otherwise expressly provided in this
Agreement, each of the Acquired Companies will refrain from (a) disposing of
any of its Assets and Properties and from permitting any of its Assets and
Properties to be subjected to any Liens, except to the extent any such
disposition or any such Lien is made or incurred in the ordinary course of the
business and consistent with past practice, (b) selling any material part of
its insurance products, operations, or business to any third party (other than
sales of insurance products in the ordinary course of business consistent with
past practice), (c) entering into any Contracts obligating it to administer
the insurance operations of any other Person, and (d) entering into any
Contracts permitting any other Person to administer its insurance operations.

SECTION 5.11 No Breach or Default.  Each of the Acquired Companies will
refrain from violating, breaching, or defaulting, and from taking or failing
to take any action that (with or without notice or lapse of time or both)
would constitute a material violation, breach, or default, in any way under
any term or provision of any Contract to which it is a party or by which any
of its Assets and Properties is or may be bound.

SECTION 5.12  No Indebtedness.  Except in the ordinary course of business and
consistent with past practice and except for existing contractual obligations,
each of the Acquired Companies will refrain from creating, incurring,
assuming, guaranteeing, or otherwise becoming liable for, and from canceling,
paying, agreeing to cancel or pay, or otherwise providing for a complete or
partial discharge in advance of a scheduled payment date with respect to, any
49<PAGE>
Liability, and from waiving any right to receive any direct or indirect
payment or other benefit under any Liability owing to such company.

SECTION 5.13  No Acquisitions.   The Company will refrain from (a) merging,
consolidating, or otherwise combining or agreeing to merge, consolidate, or
otherwise combine with any other Person, (b) acquiring or agreeing to acquire
blocks of business of all or substantially all the Assets and Properties or
capital stock or other equity securities of any other Person, or (c) otherwise
acquiring or agreeing to acquire control of any other Person.

SECTION 5.14  Notice and Cure.  The Company will notify Parent promptly in
writing of, and contemporaneously will provide Parent with true and complete
copies of any and all information or documents relating to, and will use all
commercially reasonable efforts to cure before the Closing, any event,
transaction, or circumstance occurring after the date of this Agreement and
before the Effective Time that causes or will cause any covenant or agreement
under this Agreement to be breached, or that renders or will render untrue any
representation or warranty of the Company contained in this Agreement as if
the same were made on or as of the date of such event, transaction, or
circumstance. The Company also will use all commercially reasonable efforts to
cure, before the Closing, any violation or breach of any representation,
warranty, covenant, or agreement made by it in this Agreement, whether
occurring or arising before or after the date of this Agreement.

SECTION 5.15   Supplements to Schedules.  The Company shall at any time or
from time to time after the date hereof and prior to the Closing Date,
supplement or amend the Company Disclosure Schedule with respect to any matter
arising after the date hereof which, if existing or occurring at the date
hereof, would have been required to be set forth or described therein.  No
supplement or amendment to the Company Disclosure Schedule shall be deemed to
cure any breach of a representation or warranty of the Company made herein, or
have any effect for the purpose of determining the satisfaction of the
conditions to Closing set forth in Article VIII.

SECTION 5.16  No Solicitation, etc.  

(a)  Except as set forth below, the Company shall not, nor shall the Company
authorize or permit any of the Acquired Companies, or any of its or their
officers, directors, employees, representatives or agents, to, directly or
indirectly, encourage, solicit, participate in, initiate or continue
discussions or negotiations with, or provide any information to, any Person
(other than Parent or Sub) with respect to, or take any action to facilitate
any inquiries or the making of, or enter into any agreement (including any
preliminary agreement) relating to, or approve any proposal that constitutes,
or may reasonably be expected to lead to, any Acquisition Proposal (as defined
below).  The Company shall, and shall cause each Acquired Company to,
immediately cease and cause to be terminated any existing activities,
discussions, or negotiations by the Company, any Acquired Company or any
officer, director or employee of, investment banker, attorney, accountant or
other advisor or representative of, the Company or any Acquired
50<PAGE>
Company, with
parties conducted heretofore with respect to any of the foregoing. 
Notwithstanding the first sentence of this Section, at any time prior to the
approval of this Agreement and the Merger by the Company's stockholders at the
Company Special Meeting (as defined below), the Company may furnish
information and access, in each case only in response to requests which were
not solicited on or after the date hereof, to any Person pursuant to a
customary confidentiality agreement, and may participate in discussions and
negotiate with such Person concerning an Acquisition Proposal, if the Board of
Directors of the Company determines in its good faith judgment, following
consultation with outside counsel, that (i) such Person shall have submitted a
Competitive Proposal (as defined below) which was not solicited on or after
the date hereof, and (ii) that it is required to do so in order to comply with
its fiduciary duties to stockholders under applicable Law.  The Company's
Board of Directors shall notify Parent orally (within one Business Day), and
in writing (as promptly as practicable) of all inquiries and proposals that it
may receive relating to any Acquisition Proposal and the material terms and
conditions thereof, that it and any Acquired Company or any of its or their
officers, directors, employees, representatives or agents may receive relating
to any Acquisition Proposal and thereafter keep Parent promptly advised of any
material developments with respect thereto.

(b)  Except as set forth in this Section 5.16(b), the Company's Board of
Directors shall not withdraw or modify, or propose to withdraw or modify, its
recommendation of this Agreement and the transactions contemplated hereby or
approve or recommend, or propose to approve or recommend, any Acquisition
Proposal.  Notwithstanding the foregoing, if the Company's Board of Directors
determines in its good faith judgment, following consultation with outside
counsel and an independent financial advisor, that (i) such Person shall have
submitted a Superior Proposal (as defined below) which was not solicited on or
after the date hereof, and (ii), that it is required to do so in order to
comply with its fiduciary duties to stockholders under applicable law, the
Company's Board of Directors may (x) withdraw or modify, or propose to
withdraw or modify, its recommendation of the transactions contemplated hereby
on account of such Superior Proposal or (y) approve or recommend such Superior
Proposal or terminate this Agreement (and concurrently with or after such
termination, cause the Company to enter into any agreement with respect to
such Superior Proposal) but in each case of the foregoing (x) and (y) only
after providing at least five Business Days' prior written notice to Parent
(A) advising Parent that the Company's Board of Directors has received or
become aware of a Superior Proposal, (B) specifying the material terms and
conditions of such Superior Proposal, and (C) identifying the person making
the Superior Proposal, and (D) stating that it intends to withdraw its
recommendation or approve or recommend such Superior Proposal.

(c)  Nothing contained in this Section 5.16 shall prohibit the Company's Board
of Directors from disclosing to the Company's stockholders a position
permitted by this Section 5.16 in accordance with Rules 14d-9 and 14e-2
promulgated under the Exchange Act with respect to any tender offer for shares
of capital stock of the Company.

(d)  "Acquisition Proposal" means any proposal, offer or expression of
interest from any Person involving a merger, consolidation or other business
combination with the
51<PAGE>
Company or any other Acquired Company or any proposal,
offer or expression of interest to acquire or cause to be acquired in any
manner, directly or indirectly, including, without limitation, through any
reinsurance or coinsurance transaction, all or a significant portion of the
business, assets, or capital stock of the Company or any other Acquired
Company, other than the transactions contemplated by this Agreement.

(e)  "Superior Proposal" means any bona fide Acquisition Proposal from any
Person and which is otherwise on terms that the Company's Board of Directors
determines in its good faith reasonable judgment, following consultation with
outside counsel and an independent financial advisor, to be more favorable to
the Company's stockholders than the Merger and for which financing, to the
extent required, is then committed or which, in the good faith judgement of
the Board of Directors, based upon the advice of its financial advisors, is
reasonably capable of being obtained by such third party on commercially
reasonable terms.

(f)  "Competitive Proposal" means any bona fide Acquisition Proposal from any
Person that the Company's Board of Directors determines in its good faith
reasonable judgment, could reasonably be expected to lead to a transaction
which is financially superior to the Merger.

SECTION 5.17  Notice to Warrant Holders.  The Company will cause to be mailed
to the registered holders of Company Warrants, at least 20 days before the
Effective Time, a notice stating (i) the date on which the Merger is expected
to become effective, and (ii) the date as of which it is expected that holders
of Company Common Stock of record will be entitled to exchange their shares of
Common Stock for Merger Consideration.

SECTION 5.18  Exercise of Call of Company Convertible Debentures.  (a) The
Company will cause Redemption Notices to be mailed to all registered holders
of Company Convertible Debentures prior to September 26, 1997, in accordance
with applicable provisions of the Indenture, and shall use its commercially
reasonable efforts to cause the redemption of all outstanding Company
Convertible Debentures in accordance with Section 1102 of the Indenture (the
"Redemption").  

(b)  In the event that the Company requires cash to pay for any Company
Convertible Debentures duly surrendered on the Redemption Date (as defined in
the Indenture), the Company may request in writing not less than ten business
days in advance of the Redemption Date that Parent purchase, and Parent shall
purchase, at Parent's election, either such surrendered Company Convertible
Debentures or a new issue of convertible debentures of the Company
simultaneously with consummation of the Redemption, in each case, in the
amount actually redeemed and at a price equal to par value and on terms which
are substantially identical to the Company Convertible Debentures (including
interest rate, maturity, conversion price and redemption provisions). 
Notwithstanding the above, Parent may not convert any Company Convertible
Debenture into shares of Company Common Stock, if and to the extent such
conversion would require applicable regulatory approvals, if any, which Parent
has not obtained. 
52<PAGE>
ARTICLE VI
COVENANTS OF PARENT AND SUB

SECTION 6.01  Contract and Regulatory Approvals.  Parent and Sub will (a) take
all commercially reasonable steps necessary or desirable, and proceed
diligently and in good faith and use all commercially reasonable efforts to
obtain, as promptly as practicable, all approvals required by any applicable
Contract to permit the consummation of the transactions contemplated hereby,
(b) take all commercially reasonable steps necessary or desirable, and proceed
diligently and in good faith and use all commercially reasonable efforts to
obtain, as promptly as practicable, all approvals, authorizations, and
clearances of governmental and regulatory authorities required to permit the
consummation of the transactions contemplated hereby, (c) provide such other
information and communications to such governmental and regulatory authorities
as Parent or such authorities may reasonably request (including without
limitation any required approvals of the insurance regulatory authorities in
Iowa and any other applicable state insurance commission or similar agency),
and (d) cooperate with the Acquired Companies in obtaining, as promptly as
practicable, all approvals, authorizations, and clearances of governmental or
regulatory authorities and others required of the Acquired Companies to
consummate the transactions contemplated hereby.

SECTION 6.02  HSR Filings.  Parent and Sub will (a) take promptly all actions
necessary to make the filings required of it and Sub under the HSR Act and
make payment of the required filing fee, (b) comply at the earliest
practicable date with any request for additional information received from the
Federal Trade Commission or Antitrust Division of the Department of Justice
pursuant to the HSR Act, (c) cooperate with the Acquired Companies in
connection with their filings under the HSR Act, and (d) request early
termination of the applicable waiting period.

SECTION 6.03  Notice and Cure.  The Parent and Sub will notify the Company
promptly in writing of, and contemporaneously will provide the Company with
true and complete copies of any and all information or documents relating to,
and will use all commercially reasonable efforts to cure before the Closing,
any event, transaction, or circumstance occurring after the date of this
Agreement that causes or will cause any covenant or agreement of the Parent
under this Agreement and before the Effective Time to be breached, or that
renders or will render untrue any representation or warranty of the Parent
contained in this Agreement as if the same were made on or as of the date of
such event, transaction, or circumstance. The Parent also will use all
commercially reasonable efforts to cure, before the Closing, any violation or
breach of any representation, warranty, covenant, or agreement made by it in
this Agreement, whether occurring or arising before or after the date of this
Agreement.

SECTION 6.04   Certain Further Tax Representations and Covenants.

(a)  All current Employees of the Company or any Acquired Company as of the
Closing shall be employed, immediately after the Closing, by the Surviving
Corporation.  On
53<PAGE>
and after the Closing, the Parent and the Surviving
Corporation shall honor all provisions of all Plans in effect as of the
Closing; provided, however, that nothing in this Section 6.04 shall be
construed as preventing the Parent or the Surviving Corporation from amending,
modifying or terminating any of the Plans, or other contracts, arrangements,
commitments or understandings, in accordance with their terms and applicable
Law.

(b)  The Parent, following the Closing Date, shall permit such Employees who
are retained as Employees of the Surviving Corporation or who become Employees
of the Parent or any Parent Subsidiary thereafter, and who were participating
in the Plans immediately prior to the Closing Date, to participate in
corresponding Parent Plans (including but not limited to the Parent's "Section
125" Plan) or continue participating in the Plans on terms that are
substantially similar to those provided to similarly situated Employees of the
Parent (or Parent Subsidiary, as applicable).  With respect to those Parent
Plans in which Employees of the Company will be participating on or after the
Closing Date, the Parent shall credit prior service of Employees with the
Company or any Acquired Company, as applicable, for purposes of determining
the vesting, eligibility, waiting periods or qualification or participation of
such Employees under the Parent Plans and any successor benefit programs to
the extent that such service was recognized under the Plans; such prior
service credited under a Parent Plan shall include service with other entities
to the extent that such service is credited by the Company or any Acquired
Company for purposes of any Plan similar to such Parent Plan.  All Employees
of the Company or any Acquired Company shall receive credits for payments made
under any Plan which is a welfare plan under Section 3(1) of ERISA during the
plan year in which the Closing occurs for purposes of satisfying the
applicable deductibles and maximum out-of-pocket limits of any similar welfare
plans of the Surviving Corporation, the Parent or any Parent Subsidiary during
the plan year in which the Closing occurs.

(c)  The Parent shall reasonably cooperate with the Surviving Corporation to
maintain the qualified status of each Plan intended to be qualified under
Section 401(a) of the Code.

(d)  As of the Closing, the Amvestors Financial Corporation Employees' Stock
Ownership Plan shall be frozen with respect to participation.

     ARTICLE VII
     ADDITIONAL AGREEMENTS

SECTION 7.01  Preparation of Form S-4 and the Proxy Statement; Company Special
Meeting and Parent Special Meeting.

(a)  As soon as practicable following the date of this Agreement, the Company
and Parent shall prepare and file with the SEC the Proxy Statement and Parent
shall prepare and file with the SEC the Form S-4, in which the Proxy Statement
shall be included as part of the prospectus.  Each of the Company and Parent
shall use reasonable efforts to have the Form S-4
54<PAGE>
declared effective under the
Securities Act as promptly as practicable after such filing.  Each of the
Company and Parent shall use reasonable efforts to cause the Proxy Statement
to be mailed to the Company's stockholders and, if required, Parent's
stockholders, respectively, as promptly as practicable after the Form S-4 is
declared effective under the Securities Act.  Parent shall also take any
action required to be taken under any applicable state securities or "blue
sky" laws in connection with the issuance of Parent Common Stock pursuant to
the Merger, and the Company shall furnish all information concerning the
Company and the holders of the Company Common Stock and rights to acquire the
Company Common Stock pursuant to the Company Employee Stock Plans as may be
reasonably requested in connection with any such action.

(b)  The Company shall, in accordance with all applicable Laws, and the
Articles of Incorporation and By-Laws of the Company, duly call, give notice
of, convene and hold a special meeting of its stockholders (the "Company
Special Meeting") as promptly as practicable after the date hereof for the
purpose of considering and taking action upon this Agreement and such other
matters as may be appropriate at the Company Special Meeting.  Notwithstanding
anything in this Agreement to the contrary, the Company shall not take any
action which interferes with the convening of the Company Special Meeting or
the taking of the stockholders' vote at the meeting.  The Board of Directors
of the Company will include its recommendation that the stockholders of the
Company approve and adopt this Agreement and the transactions contemplated
hereby in any proxy or other solicitation materials or communications prepared
in connection with the Company Special Meeting.

(c)  Parent shall, as soon as practicable following the date of this
Agreement, duly call, give notice of, convene and hold a meeting of its
stockholders (the "Parent Special Meeting") for the purpose of obtaining the
Parent Stockholder Approval.  Parent shall, through its Board of Directors,
recommend to its stockholders that they give the Parent Stockholder Approval
unless otherwise determined by the Board of Directors of Parent in good faith,
after consultation with outside counsel, as necessary in order to comply with
its fiduciary duties to Parent and its stockholders under applicable law.  The
Company shall vote or cause to be voted any shares of Parent Capital Stock
owned of record by the Company or any Acquired Company in favor of the Parent
Stockholder Approval.

SECTION 7.02  Letter of the Company's Accountants.  The Company shall use
reasonable efforts to cause to be delivered to the Company and Parent a letter
of Deloitte & Touche, LLP, the Company's independent public accountants, dated
a date within two business days before the date on which the Form S-4 shall
become effective and addressed to Parent, in form and substance reasonably
satisfactory to Parent and customary in scope and substance for letters
delivered by independent public accountants in connection with registration
statements similar to the Form S-4.

SECTION 7.03  Letter of Parent's Accountants.  Parent shall use reasonable
efforts to cause to be delivered to the Company a letter of KPMG Peat Marwick
LLP, Parent's independent public accountants, dated a date within two business
days before the date on which
55<PAGE>
 the Form S-4 shall become effective and
addressed to the Company, in form and substance reasonably satisfactory to the
Company and customary in scope and substance for letters delivered by
independent public accountants in connection with registration statements
similar to the Form S-4.

SECTION 7.04  Access to Information; Confidentiality. 

(a)  Each of the Company and Parent shall, and shall cause each of its
respective subsidiaries to, afford to the other party and to the officers,
directors, employees, accountants, counsel, financial advisors and other
representatives of such other party, reasonable access during normal business
hours during the period prior to the Effective Time to all their respective
properties, books, contracts, commitments, personnel and records and, during
such period, each of the Company and Parent shall, and shall cause each of its
respective subsidiaries to, furnish promptly to the other party (i) a copy of
each report, schedule, registration statement and other document filed or
received by it during such period pursuant to the requirements of United
States Federal or state securities laws and (ii) all other information
concerning its business, properties and personnel as such other party may
reasonably request.  Such information shall be held in confidence to the
extent required by, and in accordance with, the provisions of the letters
dated September 8, 1997, between the Company and Parent (the "Confidentiality
Agreements").

(b)  In the event that this Agreement is terminated in accordance with its
terms, each party shall promptly redeliver to the other all non-public written
material provided pursuant to this Section 7.04 and shall not retain any
copies, extracts or other reproductions in whole or in part of such written
material.  In such event, all documents, memoranda, notes and other writings
prepared by Parent or the Company based on the information in such material
shall be destroyed (and Parent and the Company shall use their respective
reasonable best efforts to cause their advisors and representatives to
similarly destroy their documents, memoranda and notes), and such destruction
(and reasonable best efforts) shall be certified in writing by an authorized
officer supervising such destruction.

SECTION 7.05  Reasonable Efforts; Notification.  

(a)  Upon the terms and subject to the conditions set forth in this Agreement,
each of the parties shall use reasonable efforts to take, or cause to be
taken, all actions, and to do, or cause to be done, and to assist and
cooperate with the other parties in doing, all things necessary, proper or
advisable to consummate and make effective, in the most expeditious manner
practicable, the Merger and the other transactions contemplated by this
Agreement, including (i) the obtaining of all necessary actions or nonactions,
waivers, consents and approvals from Governmental Entities and the making of
all necessary registrations and filings (including filings with Governmental
Entities, if any) and the taking of all reasonable steps as may be necessary
to obtain an approval or waiver from, or to avoid an action or proceeding by,
any Governmental Entity, (ii) the obtaining of all necessary consents,
approvals or waivers from third parties, (iii) the defending of any lawsuits
or other legal proceedings, whether judicial or administrative,
56<PAGE>
challenging
this Agreement or the consummation of the transactions contemplated by this
Agreement including seeking to have any stay or temporary restraining order
entered by any court or other Governmental Entity vacated or reversed, and
(iv) the execution and delivery of any additional instruments necessary to
consummate the transactions contemplated by, and to fully carry out the
purposes of, this Agreement; provided, however, that Parent shall not be
obligated to take any action pursuant to the foregoing if the taking of such
action or the obtaining of any waiver, consent, approval or exemption is
reasonably likely to result in the imposition of a condition or restriction of
the type referred to in Section 8.01(g)(i) and (ii).  In connection with and
without limiting the foregoing, Parent, the Company and their respective
Boards of Directors shall (i) take all action necessary so that no state
takeover statute or similar statute or regulation is or becomes applicable to
the Merger, this Agreement or any  other transaction contemplated by this
Agreement and (ii) if any state takeover statute or similar statute or
regulation becomes applicable to the Merger, this Agreement or any other
transaction contemplated by this Agreement, take all action necessary so that
the Merger and the other transactions contemplated by this Agreement may be
consummated as promptly as practicable on the terms contemplated by this
Agreement and otherwise to minimize the effect of such statute or regulation
on the Merger and the other transactions contemplated by this Agreement.

(b)  The Company shall give prompt notice to Parent, and Parent or Sub shall
give prompt notice to the Company, of (i) any representation or warranty made
by it or contained in this Agreement that is qualified as to materiality
becoming untrue or inaccurate in any respect or any such representation or
warranty that is not so qualified becoming untrue or inaccurate in any
material respect or (ii) the failure by it to comply with or satisfy in any
material respect any covenant, condition or agreement to be complied with or
satisfied by it under this Agreement; provided, however, that no such
notification shall be deemed to cure any breach of the representations,
warranties, covenants or agreements of the parties or the conditions to the
obligations of the parties under this Agreement. 

SECTION 7.06  Indemnification.

(a)  Parent shall, to the fullest extent permitted by law, cause the Surviving
Corporation to honor, and will itself honor, all the Company's obligations to
indemnify each current or former director and officer of the Company or the
Company subsidiaries (each, an "Indemnified Party" and collectively, the
"Indemnified Parties") for acts or omissions by such Indemnified Parties
occurring prior to the Effective Time to the extent that such obligations of
the Company exist on the date of this Agreement, whether pursuant to the
Company's Certificate of Incorporation, By-laws or individual indemnity
agreements.  Any amendment, repeal or other modification to the Certificate of
Incorporation or By-laws of the Company shall not affect the obligations of
Parent hereunder and shall not adversely affect the rights thereunder of
Indemnified Parties, unless such modification is required by law.

(b)  For a period of six years after the Effective Time (it being understood
that the Company has prepaid all premiums for such policies through February
17, 2000), Parent shall
57<PAGE>
cause to be maintained in effect the current policies
of directors' and officers' liability insurance maintained by the Company
(provided that Parent may substitute therefor policies containing terms with
respect to coverage and amounts identical or more extensive to the coverage
and amounts currently provided by the Company's policy) with respect to claims
arising from or related to facts or events which occurred at or prior to the
Effective Time; provided, however, that Parent shall not be obligated to make
annual premium payments for such insurance to the extent such premiums exceed
150% of the annual premiums paid as of the date hereof by the Company for such
insurance (such 150% amount, the "Maximum Premium").  If such insurance
coverage cannot be obtained at all, or can only be obtained at an annual
premium in excess of the Maximum Premium, Parent shall maintain the most
advantageous policies of directors' and officers' insurance obtainable for an
annual premium equal to the Maximum Premium.  The Company represents to Parent
that the Maximum Premium is $300,000.

SECTION 7.07  Fees and Expenses.  Except as provided in Section 9.02, all fees
and expenses, including any transfer taxes or fees payable to any broker,
investment banker or financial advisor, incurred in connection with the
Merger, this Agreement and the transactions contemplated by this Agreement
shall be paid by the party incurring such fees or expenses, whether or not the
Merger is consummated, except that expenses incurred in connection with SEC
filing fees, the printing and mailing of the Proxy Statement and the Form S-4
shall be shared equally by Parent and the Company.

SECTION 7.08  Public Announcements.  Parent and Sub, on the one hand, and the
Company, on the other hand, shall consult with each other before issuing, and
provide each other the opportunity to review and comment upon, any press
release or other public statements with respect to the transactions
contemplated by this Agreement, including the Merger, and shall not issue any
such press release or make any such public statement without such consultation
and the prior approval of the other party, except as may be required by
applicable law, court process or by obligations pursuant to any listing
agreement with any national securities exchange. 

SECTION 7.09  Tax Treatment.  Each of Parent and the Company shall use its
reasonable best efforts to (i) not take any action and (ii) not fail to take
any action either before or after the Effective Time which action or failure
to act would prevent, or would be likely to prevent, the Merger from
qualifying as a reorganization within the meaning of Section 368(a) of the
Code, and shall each use their reasonable efforts to obtain the opinion of
their respective counsel referred to in Sections 8.02(d) and 8.03(d) of this
Agreement.

SECTION 7.10  Affiliates.  Prior to the Closing Date, the Company shall use
its reasonable efforts to deliver to Parent a letter identifying all persons
who are, at the time this Agreement is submitted for approval to the
stockholders of the Company, "affiliates" of the Company (including all
directors of the Company) for purposes of Rule 145 under the Securities Act. 
The Company shall use reasonable efforts to cause each such person to deliver
to Parent on or prior to the Closing Date a written agreement substantially in
the form attached hereto as Annex B.
58<PAGE>
SECTION 7.11  Company Shareholder Tax Representation.  Immediately prior to
the Closing Date, the Company shall deliver to Parent a schedule identifying
all persons who are five-percent shareholders of the Company.  The Company
shall use reasonable best efforts to obtain from such persons representations
which counsel may reasonably require in connection with their opinions under
Sections 8.02(d) and 8.03(d) of this Agreement.

SECTION 7.12  Certificates of Officers.  Immediately prior to the Closing
Date, the Company, Sub and Parent shall deliver to Parent and the Company, as
appropriate, certificates of officers and directors of Parent, Sub and the
Company, as appropriate, which counsel may reasonably require in connection
with their opinions under Sections 8.02(d) and 8.03(d) of this Agreement.

SECTION 7.13  Stock Exchange Listing.  Parent shall as promptly as practicable
prepare and submit to the Nasdaq a listing application covering the shares of
Parent Common Stock to be issued in connection with the Merger and this
Agreement, and shall use all reasonable efforts to obtain, prior to the
Effective Time, approval for the listing of such shares, subject to official
notice of issuance.

SECTION 7.14  Other Actions and Agreements.  Except as expressly permitted by
this Agreement, the Company and Parent shall not, and shall not permit any of
their respective subsidiaries to, take any action that would, or that would
reasonably be expected to, result in (i) any of the representations and
warranties of such party set forth in this Agreement that are qualified as to
materiality becoming untrue, (ii) any of such representations and warranties
that are not so qualified becoming untrue in any material respect or (iii) any
of the conditions to the Merger set forth in Article VIII not being satisfied. 
Notwithstanding any other provision herein, any consequence of the Company's
good faith, commercially reasonable compliance with Section 5.18 of this
Agreement will not be considered for purposes of determining whether a
Material Adverse Effect on the Company has occurred, whether a representation
or warranty has been breached or whether a condition to Parent's obligations
hereunder has been satisfied, provided Section 3.28 is accurate and the
Company is in compliance with Section 5.18.

     ARTICLE VIII
     CONDITIONS PRECEDENT

SECTION 8.01  Conditions to Each Party's Obligation To Effect The Merger.  The
respective obligation of each party to effect the Merger is subject to the
satisfaction or waiver on or prior to the Closing Date of the following
conditions:

(a)  Company Stockholder Approval and Parent Stockholder Approval.  The
Company shall have obtained the Company Stockholder Approval and Parent shall
have obtained the Parent Stockholder Approval.
59<PAGE>
(b)  Stock Exchange Listing.  The shares of Parent Company Stock issuable to
the Company's stockholders in the Merger and employees pursuant to this
Agreement shall have been approved for listing on the Nasdaq, subject to
official notice of issuance.

(c)  Antitrust.  The waiting periods (and any extensions thereof) applicable
to the transactions contemplated by this Agreement under the HSR Act shall
have been terminated or shall have expired. 

(d)  No Injunctions or Restraints.  No temporary restraining order,
preliminary or permanent injunction or other order issued by any court of
competent jurisdiction or other legal restraint or prohibition preventing the
consummation of the Merger shall be in effect; provided, however, that subject
to the proviso in Section 7.05(a) each of the parties shall have used
reasonable efforts to prevent the entry of any such injunction or other order
and to appeal as promptly as possible any such injunction or other order that
may be entered.

(e)  Form S-4.  The Form S-4 shall have become effective under the Securities
Act and shall not be the subject of any stop order or proceedings seeking a
stop order instituted by the SEC or state regulatory authorities, and Parent
shall have received all state securities or "blue sky" authorizations
necessary to issue the Parent Common Stock pursuant to this Agreement.

(f)  Material Consents and Approvals.  The Company, Parent, each Acquired
Company and each Parent Subsidiary shall have obtained or made, as
appropriate, such material consents, approvals, orders, authorizations,
registrations, declarations, Permits or filings in connection with this
Agreement and the transactions contemplated by this Agreement or for the
conduct of their businesses as currently conducted or as expected to be
conducted (including without limitation any requisite action of the insurance
regulatory authorities in Iowa, Kansas, Florida, Michigan and Connecticut and
any other state insurance commissions and similar agencies and Nasdaq), shall
have been obtained and shall be in full force and effect, in each case without
the abrogation or diminishment of the Permits currently held by the Company or
the imposition of significant restrictions upon the transactions contemplated
hereby or the conduct of the business of the Surviving Corporation.  

(g)  No Litigation.  There shall not be instituted, pending, or threatened,
any action, suit, investigation, or other proceeding in, before, or by any
Governmental Entity or other Person (i) challenging the acquisition by Parent
or Sub of any shares of Company Common Stock, seeking to restrain or prohibit
the consummation of the Merger or any of the other transactions contemplated
by this Agreement or seeking to obtain from the Company, Parent or Sub any
damages that are material in relation to the Company and the other Acquired
Companies taken as a whole, (ii) seeking to prohibit or limit the ownership or
operation by the Company, any Acquired Company, Parent or any Parent
Subsidiary of any material portion of the business or assets of the Company,
any Acquired Company, Parent or any Parent Subsidiary or to compel the
Company, any Acquired Company, Parent or any Parent Subsidiary to dispose of
or hold
60<PAGE>
separate any material portion of the business or assets of the
Company, any Acquired Company, Parent or any Parent Subsidiary, as a result of
the Merger or any of the other transactions contemplated by this Agreement, or
(iii) which otherwise is reasonably likely to have a Material Adverse Effect
on the Company or a Material Adverse Effect on Parent.

SECTION 8.02  Conditions to Obligations of Parent and Sub.  The obligations of
Parent and Sub to effect the Merger are further subject to the satisfaction or
waiver by Parent on or prior to the Closing Date of the following conditions:

(a)  Representations and Warranties.  The representations and warranties of
the Company set forth in this Agreement that are qualified as to materiality
shall be true and correct, and the representations and warranties of the
Company set forth in this Agreement that are not so qualified shall be true
and correct in all material respects, in each case as of the date of this
Agreement and as of the Closing Date as though made on and as of the Closing
Date, except to the extent any such representation or warranty expressly
relates to an earlier date (in which case as of such date), and Parent shall
have received a certificate signed on behalf of the Company by the Chief
Executive Officer and the Chief Financial Officer of the Company to such
effect.

(b)  Performance of Obligations of the Company.  The Company shall have
performed in all material respects all obligations required to be performed by
it under this Agreement at or prior to the Closing Date, and Parent shall have
received a certificate signed on behalf of the Company by the Chief Executive
Officer and the Chief Financial Officer of the Company to such effect.

(c)  Officers' and Directors' Certificates.  The Company shall have delivered
to Parent a certificate, dated the Closing Date and executed by the Secretary
of the Company, certifying (a) that the Company has duly and validly taken all
corporate action necessary to authorize its execution and delivery of this
Agreement and its performance of its obligations under this Agreement, (b)
that the resolutions (true and complete copies of which shall be attached to
the certificate) of the Board of Directors and stockholders of the Company
with respect to this Agreement and the transactions contemplated hereby have
been duly and validly adopted and are in full force and effect and (c) as to
the aggregate amount of legal and investment banking fees incurred by the
Company in connection with the transactions contemplated by this Agreement. 
In addition, the Company shall have delivered to Parent executed copies of the
certificates, dated the Closing Date, of officers and directors of the
Company, Parent and Sub that may reasonably be required by counsel in
connection with the tax opinions referred to in Section 8.02(d) and 8.03(d) of
this Agreement.

(d)  Tax Opinion.  Parent shall have received an opinion dated the Closing
Date from Skadden, Arps, Slate, Meagher & Flom LLP, counsel to Parent and Sub,
in form and substance reasonably satisfactory to Parent, substantially to the
effect that, on the basis of facts, representations and assumptions set forth
in such opinion which are consistent with the state of facts existing on the
Closing Date, the Merger will be treated for United States Federal income
61<PAGE>
tax
purposes as a reorganization within the meaning of Section 368(a) of the Code. 
In rendering such opinion, Skadden, Arps, Slate, Meagher & Flom LLP may
require and rely upon (and may incorporate by reference) representations and
covenants, including those contained in certificates of officers of Parent,
the Company, Sub and others.  The specific provisions of each such
representation and covenant shall be in form and substance reasonably
satisfactory to Skadden, Arps, Slate, Meagher & Flom LLP and each such
representation and covenant shall be dated on or before the date of such
opinion and shall not have been withdrawn or modified in any material respect.

(e)  Absence of Material Adverse Effect on the Company.  There shall not have
occurred since the date of this Agreement any event, change, effect or
development which, individually or in the aggregate, has had or is reasonably
likely to have, a Material Adverse Effect on the Company.

(f)  Good Standing Certificates.  The Company shall have delivered to Parent
at the Closing (i) certified certificates of good standing dated not more than
21 calendar days prior to the Closing Date from each of the jurisdictions
listed in Section 3.13(b) of the Company Disclosure Schedule with respect to
each of the Permits issued to an Acquired Company by such jurisdiction and
(ii) bringdown certificates of good standing  dated as of the Closing Date for
insurance permits from the state insurance commission of Kansas, with respect
to American, and of Florida, with respect to FBL.   

SECTION 8.03  Conditions to Obligation of the Company.  The obligation of the
Company to effect the Merger is further subject to the satisfaction or waiver
by the Company on or prior to the Closing Date of the following conditions:

(a)  Representations and Warranties.  The representations and warranties of
Parent and Sub set forth in this Agreement that are qualified as to
materiality shall be true and correct, and the representations and warranties
of Parent and Sub set forth in this Agreement that are not so qualified shall
be true and correct in all material respects, in each case as of the date of
this Agreement and as of the Closing Date as though made on and as of the
Closing Date, except to the extent any such representation or warranty
expressly relates to an earlier date (in which case as of such date), and the
Company shall have received a certificate signed on behalf of Parent by the
Chief Executive Officer and the Chief Financial Officer of Parent to such
effect.

(b)  Performance of Obligations of Parent and Sub.  Parent and Sub shall have
performed in all material respects all obligations required to be performed by
them under this Agreement at or prior to the Closing Date, and the Company
shall have received a certificate signed on behalf of Parent by the Chief
Executive Officer and the Chief Financial Officer of Parent to such effect.

(c)  Officers' and Directors' Certificates.  Parent shall have delivered to
the Company a certificate, dated the Closing Date and executed by the
Secretary of Parent, certifying 
62<PAGE>
(a) that Parent has duly and validly taken all
corporate action necessary to authorize its execution and delivery of this
Agreement and its performance of its obligations under this Agreement, and (b)
that the resolutions (true and complete copies of which shall be attached to
the certificate) of the Board of Directors and stockholders of Parent with
respect to this Agreement and the transactions contemplated hereby have been
duly and validly adopted and are in full force and effect.  In addition,
Parent shall have delivered to Parent executed copies of the certificates,
dated the Closing Date, of officers and directors of Parent, Parent and Sub
that may reasonably be required by counsel in connection with the tax opinions
referred to in Section 8.02(d) and 8.03(d) of this Agreement.

(d)  Tax Opinion.  The Company shall have received an opinion dated the
Closing Date from Bryan Cave LLP, counsel to the Company, in form and
substance reasonably satisfactory to the Company, substantially to the effect
that, on the basis of facts, representations and assumptions set forth in such
opinion which are consistent with the state of facts existing on the Closing
Date, the Merger will be treated for United States Federal income tax purposes
as a reorganization within the meaning of Section 368(a) of the Code.  In
rendering such opinion,  Bryan Cave LLP may require and rely upon (and may
incorporate by reference) representations and covenants, including those
contained in certificates of officers of Parent, the Company, Sub and others
necessary to give such opinion and to provide assurance to stockholders of the
Company that they will not recognize gain in the Merger, except to the extent
cash is received in exchange for fractional shares.  The specific provisions
of each such representation and covenant shall be in form and substance
reasonably satisfactory to Bryan Cave LLP and each such representation and
covenant shall be dated on or before the date of such opinion and shall not
have been withdrawn or modified in any material respect.

(e)  Absence of Material Adverse Effect on Parent or Delta.  There shall not
have occurred since the date of this Agreement any event, change, effect or
development which, individually or in the aggregate, has had or is reasonably
likely to have, a Material Adverse Effect on Parent.  Notwithstanding any
other provision of this Agreement, it is understood and agreed that for all
purposes of this Agreement, except for the following sentence, no term,
representation, warranty, covenant, agreement or other provision hereunder
shall be deemed to apply to or include Delta Life Corporation, or its
subsidiaries (collectively, ADelta@) or the effect of the acquisition of Delta
on Parent.  In the event Parent acquires Delta, there shall not have occurred
any event, change, effect or development which, individually or in the
aggregate, has had or is reasonably likely to have, a Material Adverse Effect
on Parent.  

ARTICLE IX
TERMINATION

SECTION 9.01  Termination.  This Agreement may be terminated and the
transactions contemplated hereby may be abandoned at any time prior to the
Effective Time, upon notice by the terminating party to the other party:
63<PAGE>
(a)  at any time before the Closing, by mutual written agreement of the
parties; or 

(b) at any time by the Company if any of the covenants set forth in Article VI
or representations and warranties set forth in Article IV shall have been
breached, or shall not have been performed or complied with, in any material
respect, at or before the Closing Date and such breach, non-performance, or
non-compliance has not been cured or eliminated within 30 calendar days after
written notice thereof has been given to Parent, or if a condition under
Sections 8.01 or 8.03 to the Company=s obligations hereunder cannot be
satisfied prior to the Outside Date;

(c) at any time by Parent if any of the covenants set forth in Article V or
representations and warranties set forth in Article III shall have been
breached, or shall not have been performed or complied with, in any material
respect, before the Closing Date and such breach, non-performance, or
non-compliance has not been cured or eliminated within 30 calendar days after
written notice thereof has been given to Company, or if a condition under
Sections 8.01 or 8.02 to Parent's obligations hereunder cannot be satisfied
prior to the Outside Date;

(d)  by Parent or Company, if this Agreement and the Merger shall have failed
to receive the requisite approval of the stockholders of (i) the Company at
the Company Special Meeting, or (ii) Parent at the Parent Special Meeting;

(e)  at any time after June 30, 1998 (the "Outside Date") by the Company or
Parent, if the transactions contemplated by this Agreement have not been
consummated on or before such date, provided, that this Agreement shall be
extended not more than ninety days thereafter if the Merger shall not have
occurred as a result of the failure to receive the governmental approvals set
forth in Section 3.06 of the Disclosure Schedule hereto, and such failure to
obtain approval is not caused by a breach of this Agreement (or any
representation, warranty, covenant, or agreement included herein) by the party
electing to terminate pursuant to this clause (e);

(f)  by the Company in accordance with Section  5.16(b);

(g) by Parent if the Board of Directors of the Company shall have withdrawn or
modified its recommendation of this Agreement or the transactions contemplated
hereby or approves or recommends any Acquisition Proposal; or

(h)  by the Company in accordance with Section 2.03(b), unless Parent agrees
to pay the Adjusted Merger Consideration.

SECTION 9.02  Effect of Termination.  

(a)  If this Agreement is validly terminated pursuant to Section 9.01 hereof,
this Agreement will forthwith become null and void, and there will be no
Liability on the part of Company or Parent or Sub (or any of their respective
Affiliates, officers, directors, employees,
64<PAGE>
agents, consultants, or other
representatives), except that (i) the provisions of this Section 9.02, Section
5.18, Section 7.07, the second sentence of Section 7.14, and Section 10.02
will continue to apply following any such termination, (ii) the provisions
relating to confidentiality in Section 7.04 hereof will continue to apply
following any such termination and (iii) any such termination shall be without
prejudice to any claim which either party may have against the other for
breach of this Agreement (or any representation, warranty, covenant, or
agreement included herein).  Without limitation on remedies all reasonable
out-of-pocket expenses incurred in connection with this Agreement and the
transactions contemplated hereby by a non-breaching party who terminates this
Agreement pursuant to Section 9.01 hereof will be reimbursed promptly by the
breaching party.

(b)  In the event this Agreement is terminated by the Company pursuant to
Section 9.01(f), or by Parent pursuant to Section 9.01(g), the Company shall
pay to Parent by wire transfer of immediately available funds (A) within two
Business Days following such termination the amount of $10.8 million, plus (B)
within two Business Days following receipt of a written demand therefor, an
amount equal to all reasonable out-of-pocket expenses incurred by Parent in
connection with this Agreement and the transactions contemplated hereby, it
being understood that such amounts are intended to constitute liquidated
damages and not as a penalty. 

(c)  In the event this Agreement is terminated (x) by either the Company or
Parent pursuant to Section 9.01(d)(i), or (y) by either the Company or Parent
pursuant to Section 9.01(e) (provided solely in the case of this subsection
(y) that the Company's stockholders shall not have voted upon the approval of
this Agreement at the Company Special Meeting prior to the Outside Date and
such failure to vote was not primarily due to Parent's actions or inactions),
(i) the Company shall pay to Parent by wire transfer of immediately available
funds within two Business Days following receipt of a written demand therefor,
an amount equal to all reasonable out-of-pocket expenses incurred by Parent in
connection with this Agreement and the transactions contemplated hereby and in
addition (ii) if the Company, at any time within 24 months following the date
of such termination, approves, enters into an agreement with respect to, or
there is filed or publicly announced, (A) a merger, consolidation or other
business combination involving  the Company or any other Acquired Company or
(B) any direct or indirect (including through any reinsurance or coinsurance
transaction) acquisition by any Person of all or a significant portion of the
business or assets of the Company or any other Acquired Company or of the
capital stock of any Acquired Company, or (C) any transaction which would
result in the direct or indirect acquisition by any Person of the power to
direct the voting or disposition of shares of capital stock of the Company
representing 50% or more of the total voting power of all outstanding shares
of capital stock of the Company, or otherwise resulting in a change in control
of the Company, the Company shall pay to Parent by wire transfer of
immediately available funds the amount of $10.8 million, it being understood
that such amounts are intended to constitute liquidated damages and not as a
penalty.

(d)  In the event this Agreement is terminated by Parent or the Company
pursuant to Section 9.01(d)(i) and, prior to the Company Special Meeting, (x)
the Board of Directors of
65<PAGE>
the Company withdrew or modified its recommendation
of this Agreement or the transactions contemplated hereby or approved or
recommended any Acquisition Proposal, and (y) Parent had not terminated this
Agreement pursuant to Section 9.01(g), the Company shall pay to Parent by wire
transfer of immediately available funds (A) within two Business Days following
such termination the amount of $10.8 million, plus (B) within two Business
Days following receipt of a written demand therefor, an amount equal to all
reasonable out-of-pocket expenses incurred by Parent in connection with this
Agreement and the transactions contemplated hereby, it being understood that
such amounts are intended to constitute liquidated damages and not as a
penalty. 

SECTION 9.03  Amendment.  This Agreement may be amended by the parties at any
time before or after the Company Stockholder Approval or the Parent
Stockholder Approval; provided, however, that after the Company Stockholder
Approval or the Parent Stockholder Approval, there shall be made no amendment
that by law requires further approval by such stockholders without the further
approval of such stockholders.  This Agreement may not be amended except by an
instrument in writing signed on behalf of each of the parties.

SECTION 9.04  Extension; Waiver.  At any time prior to the Effective Time, the
parties may (a) extend the time for the performance of any of the obligations
or other acts of the other parties, or (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered pursuant to this Agreement, waive compliance with any of the
covenants or conditions contained in this Agreement.  Any agreement on the
part of a party to any such extension or waiver shall be valid only if set
forth in an instrument in writing signed on behalf of such party.  The failure
of any party to this Agreement to assert any of its rights under this
Agreement or otherwise shall not constitute a waiver of such rights.

SECTION 9.05  Procedure for Termination, Amendment, Extension or Waiver.  A
termination of this Agreement pursuant to Section 9.01, an amendment of this
Agreement pursuant to Section 9.03 or an extension or waiver pursuant to
Section 9.04 shall, in order to be effective, require, in the case of Parent,
Sub or the Company, action by its Board of Directors or, in the case of an
extension or waiver pursuant to Section 9.04, the duly authorized designee of
its Board of Directors.

     ARTICLE X
     GENERAL PROVISIONS

SECTION 10.01  Nonsurvival of Representations and Warranties.  None of the
representations and warranties in this Agreement or in any instrument
delivered pursuant to this Agreement shall survive the Effective Time.  This
Section 10.01 shall not limit any covenant or agreement of the parties which
by its terms contemplates performance after the Effective Time.

SECTION 10.02  Notices.  All notices, requests, claims, demands and other
communications under this Agreement shall be in writing (including by
facsimile) and shall be 
66<PAGE>
deemed given upon receipt by the parties at the
following addresses (or at such other address for a party as shall be
specified by like notice):

(a)  if to Parent or Sub, to:

AmerUs Life Holdings, Inc.
418 Sixth Avenue
Des Moines, Iowa  50309-2407
Phone:    (515) 283-3260
Fax: (515) 283-3402
Attention:  General Counsel

with a copy to:

Skadden, Arps, Slate, Meagher 
  & Flom LLP
919 Third Avenue
New York, New York 10022
Phone:    (212) 735-3380
Fax: (212) 735-2000
Attention:  Jeffrey W. Tindell, Esq.

(b)  if to the Company, to:

AmVestors Financial Corporation
555 South Kansas Avenue
Topeka, Kansas 66603
Phone:     (913) 232-6945
Fax:  (913)  232-5827
Attention:  President

with a copy to:

Bryan Cave  LLP
One Metropolitan Square
211 North Broadway, Suite 3600
St. Louis, Missouri 63102
Phone:    (314) 259-2000
Fax: (314) 259-2020 
Attention:  J. Mark Klamer, Esq.

SECTION 10.03  Interpretation.  When a reference is made in this Agreement to
a Section, Article, Annex or Exhibit, such reference shall be to a Section or
Article of, or an Annex
67<PAGE>
or Exhibit to, this Agreement unless otherwise
indicated.  In this Agreement, unless a contrary intention appears, (i) the
words "herein", "hereof" and "hereunder" and other words of similar import
refer to this Agreement as a whole and not to any particular Article, Section
or other subdivision.  The table of contents and headings contained in this
Agreement are for reference purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.  Whenever the words "include",
"includes" or "including" are used in this Agreement, they shall be deemed to
be followed by the words "without limitation".

SECTION 10.04  Severability.  If any term or other provision of this Agreement
is invalid, illegal or incapable of being enforced by any rule or law, or
public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated hereby is not affected in any
manner materially adverse to any party.  Upon such determination that any term
or other provision is invalid, illegal or incapable of being enforced, the
parties hereto shall negotiate in good faith to modify this Agreement so as to
effect the original intent of the parties as closely as possible in an
acceptable manner to the end that transactions contemplated hereby are
fulfilled to the extent possible.

SECTION 10.05  Counterparts.  This Agreement may be executed in one or more
counterparts, all of which shall be considered one and the same agreement and
shall become effective when one or more counterparts have been signed by each
of the parties and delivered to the other parties.

SECTION 10.06  Entire Agreement; No Third-Party Beneficiaries.  This Agreement
(including the documents referred to herein) (a) constitute the entire
agreement, and supersede all prior agreements and understandings, both written
and oral, among the parties with respect to the subject matter of this
Agreement and (b) except for the provisions of Sections 1.02 and 7.06 are not
intended to confer upon any person other than the parties any rights or
remedies.  It is expressly agreed that the stockholders of neither Parent nor
the Company are intended beneficiaries of any provision hereof.

SECTION 10.07  Governing Law.  This Agreement shall be governed by, and
construed in accordance with, the laws of the State of New York, regardless of
the laws that might otherwise govern under applicable principles of conflicts
of laws thereof, provided that the laws of the state of Kansas shall govern
the effects of the Merger contemplated hereby.

SECTION 10.08  Assignment.  Neither this Agreement nor any of the rights,
interests or obligations under this Agreement shall be assigned, in whole or
in part, by operation of law or otherwise by any of the parties without the
prior written consent of the other parties, except that Sub may assign, in its
sole discretion, any of or all its rights, interests and obligations under
this Agreement to Parent or to any direct or indirect wholly owned Parent
Subsidiary, but no such assignment shall relieve Sub of any of its obligations
under this Agreement.  Subject to the preceding sentence, this Agreement will
be binding upon, inure to the benefit of, and be
68<PAGE>
enforceable by, the parties
and their respective successors and assigns.  Parent shall cause Sub to
perform its obligations hereunder.

SECTION 10.09  Enforcement; Consent to Jurisdiction.  The parties agree that
irreparable damage would occur in the event that any of the provisions of this
Agreement were not performed in accordance with their specific terms or were
otherwise breached.  It is accordingly agreed that the parties shall be
entitled to an injunction or injunctions to prevent breaches of this Agreement
and to enforce specifically the terms and provisions of this Agreement in any
court of the United States located in the State of New York or in New York
state court, this being in addition to any other remedy to which they are
entitled at law or in equity.  In addition, each of the parties hereto (a)
consents to submit itself to the personal jurisdiction of any Federal court
located in the State of  New York or any  New York state court in the event
any dispute arises out of this Agreement or any of the transactions
contemplated by this Agreement, (b) agrees that it will not attempt to deny or
defeat such personal jurisdiction by motion or other request for leave from
any such court and (c) agrees that it will not initiate any action relating to
this Agreement or any of the transactions contemplated by this Agreement in
any court other than a Federal court sitting in the State of New York or a New
York state court.  
69<PAGE>
IN WITNESS WHEREOF, this Agreement has been duly executed and delivered by the
duly authorized officers of Company, Parent and Sub, effective as of the date
first written above.

AMERUS LIFE HOLDINGS, INC.

by:  /s/ Roger K. Brooks                     
      Name:  Roger K. Brooks
      Title:    Chairman and Chief Executive Officer


Signature Attested By:

/s/ James A. Smallenberger                        
Name:  James A. Smallenberger
Title:  Secretary


JOE CORP.

by:  /s/ Roger K. Brooks                     
      Name:  Roger K. Brooks
      Title:    President


Signature Attested By:

/s/ James A. Smallenberger                        
Name:  James A. Smallenberger
Title:  Secretary


AMVESTORS FINANCIAL CORPORATION

by:  /s/ Ralph W. Laster, Jr.                     
      Name:  Ralph W. Laster, Jr.
      Title:    Chairman and Chief Executive Officer

Signature Attested By:

/s/ Lynn F. Hammes                           
Name:  Lynn F. Hammes
Title:  Secretary
70<PAGE>

ANNEX A

GLOSSARY OF TERMS 

The capitalized terms used in this Agreement and not defined herein shall have
the meanings set forth below.  Other terms are also defined in the text of the
Agreement.  Unless the context otherwise requires, such capitalized terms
shall include the singular and plural and the conjunctive and disjunctive
forms of the terms defined.

"Affiliate" shall mean any Person that, directly or indirectly through one or
more intermediaries, controls, is controlled by, or is under common control
with the Person specified.

"Agreement" shall mean this Agreement and Plan of Merger, together with the
annexes and exhibits attached hereto, the Disclosure Schedules, and the other
agreements and documents to be executed and delivered pursuant hereto.

"Annual Statement" shall mean any annual statement of the Company Insurance
Subsidiaries or the Parent Insurance Subsidiaries, as the case may be,  filed
with or submitted to the insurance regulatory authority in the state in which
the Company Insurance Subsidiaries or the Parent Insurance Subsidiaries, as
the case may be, is domiciled on forms prescribed or permitted by such
authority.

"Acquired Companies" shall mean the Company, American Investors Life Insurance
Company, Financial Benefit Life Insurance Company and any other direct or
indirect subsidiary of the Company.

"Assets and Properties" shall mean all assets or properties of every kind,
nature, character, and description (whether real, personal, or mixed, whether
tangible or intangible, whether absolute, accrued, contingent, fixed, or
otherwise, and wherever situated) as now operated, owned, or leased by a
specified Person, including without limitation cash, cash equivalents,
securities, accounts and notes receivable, real estate, equipment, furniture,
fixtures, insurance or annuities in force, goodwill, and going concern value.

"Books and Records" shall mean all accounting, financial reporting, Tax,
business, marketing, corporate, and other files, documents, instruments,
papers, books, and records of a specified Person, including without limitation
financial statements, budgets, projections, ledgers, journals, deeds, titles,
policies, manuals, minute books, stock certificates and books, stock transfer
ledgers, Contracts, franchises, permits, agency lists, policyholder lists,
supplier lists, complaint lists, underwriting manuals, correspondence files,
marketing and sales materials, reports, computer files, retrieval programs,
operating data or plans, and environmental studies or plans.
A-1<PAGE>
"Business Day" shall mean a day other than Saturday, Sunday, or any day on
which the principal commercial banks located in New York are authorized or
obligated to close under the Laws of New York.

"CERCLA" shall mean the Comprehensive Environmental Response, Compensation and
Liability Act.

"Closing" shall have the meaning ascribed to it in Section 1.01(b).

"Closing Date" shall have the meaning ascribed to it in Section 1.01(b).

"Code" shall mean the Internal Revenue Code of 1986, as amended (including
without limitation any successor code), and the rules and regulations
promulgated thereunder.

"Company" shall have the meaning ascribed to it in the preamble to this
Agreement.

"Company Affiliate" shall mean (a) each Affiliate of Company, (b) each holder
of 5% or more of any class of capital stock of Company, (c) each executive
officer or director of an Acquired Company and (d) each of their respective
Affiliates.

"Company Common Stock"  shall have the meaning ascribed to it in the Preamble.

"Company Convertible Debentures" shall have the meaning ascribed to it in
Section 3.03(d).

"Company Disclosure Schedule" shall mean the schedule dated as of the date of
this Agreement and furnished by Company to Parent, and containing all lists,
descriptions, exceptions, and other information and materials as are required
to be included therein pursuant to this Agreement.

"Company Warrants"  shall have the meaning ascribed to it in Section 3.03(c). 

"Contract" shall mean any agreement, lease, sublease, license, sublicense,
promissory note, evidence of indebtedness, insurance policy, annuity contract,
reinsurance agreement or other contract or commitment (whether written or
oral).

"Employee" shall mean any present or former officer, director, employee,
agent, regional director, consultant or other similar representative of the
Person referenced (including  any predecessor thereof).
A-2<PAGE>
"Environmental Laws" shall mean any Federal, state or local law, statute,
ordinance or regulation pertaining to health, industrial hygiene, or the
environmental condition on or under any property including, without
limitation, CERCLA and the Toxic Substance Control Act, and the rules and
regulations thereunder.

"ERISA" shall mean the Employee Retirement Income Security Act of 1974, as
amended (including without limitation any successor act), and the rules and
regulations promulgated thereunder.

"GAAP" shall mean generally accepted accounting principles, consistently
applied throughout the specified period and in the immediately prior
comparable period.

"GAAP Statements" shall have the meaning ascribed to it in Section 3.08(b).

"Hazardous Substance" shall mean (I) any and all hazardous, toxic or dangerous
waste, substance, pollutant, contaminant, radiation or material defined as
such in (or deemed as such for purposes of) CERCLA, at the Closing Date, or
any other Environmental Law and (II) any petroleum or petroleum-based
products.

"IRS" shall mean the United States Internal Revenue Service or any successor
agency.

"Knowledge of Company" or any capitalized derivative thereof means the actual
knowledge of or knowledge which would have been obtained in a reasonable
investigation by an officer of any Acquired Company with responsibility (sole
or shared) for the particular subject matter. 

"Knowledge of Parent" or any capitalized derivative thereof means the actual
knowledge of or knowledge which would have been obtained in a reasonable
investigation by an officer of Parent with responsibility (sole or shared) for
the particular subject matter.

"Laws" shall mean all laws, statutes, ordinances, regulations, and other
pronouncements having the effect of law of the United States of America or any
state, commonwealth, city, county, municipality, court, tribunal, agency,
government, department, commission, bureau, or instrumentality thereof.

"Liabilities" shall mean all debts, obligations, and other liabilities of a
Person (whether absolute, accrued, contingent, fixed, or otherwise, or whether
due or to become due) which are recognized as liabilities in accordance with
SAP or GAAP, as the case may be.

"Lien" shall mean any mortgage, pledge, assessment, security interest, lease,
sublease, lien, adverse claim, levy, charge, covenant or other encumbrance of
any kind, or any
A-3<PAGE>
conditional sale Contract, title retention Contract, or other
Contract to give or to refrain from giving any of the foregoing other than
Permitted Liens.

"Material Adverse Effect" shall mean, with respect to any Person, a material
adverse effect on (I) the organization, existence, Assets, Liabilities,
business, sales force, new sales, prospects, operations, condition (financial
or otherwise), or results of operations of such Person, together with any
subsidiaries thereof, taken as a whole, or (II) the ability of such Person to
perform its material obligations under this Agreement, provided that the term
Material Adverse Effect shall not include any changes or effects on the
organization, existence, Assets, Liabilities, business, sales force, new
sales, prospects, operations, condition (financial or otherwise), or results
of operations on Parent, together with any subsidiaries thereof, taken as a
whole, caused by changes in general economic conditions or changes generally
affecting Parent's industry.

"Parent" shall have the meaning ascribed to it in the preamble of this
Agreement.

"Parent Common Stock"  shall have the meaning ascribed to it in  Section 4.10.

"Parent Disclosure Schedule" shall mean the schedule dated as of the date of
this Agreement and furnished by Parent to Company, and containing all lists,
descriptions, exceptions, and other information and materials as are required
to be included therein pursuant to this Agreement.

"PBGC" shall mean the Pension Benefit Guaranty Corporation established under
ERISA.

"Permitted Liens" of a Person shall mean the following liens: (i) Liens for
Taxes or assessments or other governmental charges or levies, either not yet
due and payable or to the extent that nonpayment thereof is expressly
permitted by the terms of this Agreement; (ii) pledges or deposits securing
obligations under worker's compensation, unemployment insurance, social
security or public liability laws or similar legislation; (iii) pledges or
deposits securing bids, tenders, contracts (other than contracts for the
payment of money) or leases to which such Person is a party as lessee made in
the ordinary course of business; (iv) deposits securing public or statutory
obligations of such Person; (v) workers', mechanics', suppliers', carriers',
warehousemen's or other similar liens arising in the ordinary course of
business and securing indebtedness aggregating not in excess of $500,000 at
any time outstanding, not yet due and payable; (vi) deposits securing or in
lieu of surety, appeal or customs bonds in proceedings to which such Person is
a party; (vii) pledges or deposits effected by such Person as a condition to
obtaining or maintaining any License of such Person; (viii) any attachment or
judgment lien, unless the judgment it secures shall not, within 60 days after
the entry thereof, have been discharged or execution thereof stayed pending
appeal, or shall not have been discharged within 60 days after the expiration
of any such stay; (ix) zoning restrictions, easements, licenses, or other
restrictions on the use of real property or other minor irregularities in
title (including
A-4<PAGE>

leasehold title) thereto, so long as the same do not
materially impair the use, value, or marketability of such real property,
leases or leasehold estates; and (x) Liens under the provisions of insurance
policies and annuities in force and reinsurance and coinsurance contracts in
force.

"Person" shall mean any natural person, corporation, general partnership,
limited partnership, limited liability company, proprietorship, trust, union,
association, court, tribunal, agency, government, department, commission,
self-regulatory organization, arbitrator, board, bureau, instrumentality, or
other entity, enterprise, authority, or business organization.

"Quarterly Statement" of a Person shall mean (I) any quarterly statement of
such Person prepared in accordance with GAAP, and (II) any quarterly statement
of such Person's  Insurance Subsidiaries prepared in accordance with SAP and
filed with or submitted to the insurance regulatory authority in the state in
which it is domiciled on forms prescribed or permitted by such authority.

"Real Estate" of a Person means all real property and interests therein,
including without limitation leasehold interests, owned or held at any time
since January 1, 1994 by such Person.

"Release" shall mean any spilling, leaking, pumping, pouring, emitting,
emptying, discharging, injecting, escaping, leaching, migrating, dumping or
other disposal in any amount into or onto the air, ground or surface water,
land, or other parts of the environment, however caused, not permitted by or
in compliance with Environmental Laws.

"SAP" shall mean the accounting practices required or permitted by the
National Association of Insurance Commissioners and the insurance regulatory
authority in the state in which the Company Insurance Subsidiaries or the
Parent Insurance Subsidiaries, as the case may be, is domiciled, consistently
applied throughout the specified period and in the immediately prior
comparable period.

"SAP Statements" shall have the meaning ascribed to it in Section 3.08(b).

"Sub" shall have the meaning ascribed to it in the preamble to this Agreement.

"Subsidiary" shall mean each of those Persons, regardless of jurisdiction of
organization, of which another Person, directly or indirectly through one or
more subsidiaries, (I) owns beneficially securities having more than 50% of
the voting power in the election of directors (or persons fulfilling similar
functions or duties) of the owned Person (without giving effect to any
contingent voting rights), or (II) controls as the general partner or managing
member.
A-5<PAGE>
"Taxes" shall mean all taxes, charges, duties, fees, levies, or other similar
assessments or Liabilities, including without limitation all net and gross
income, gross receipts, ad valorem, premium, excise, real property, personal
property, windfall profit, sales, use, transfer, license, withholding,
employment, payroll, Phase III, profit, estimated, severance, stamp,
occupation, value added, registration, environmental, workers compensation,
social security and franchise taxes imposed by the United States of America,
any possession thereof, or any state, county, local, or foreign government, or
any subdivision, agency, or other similar Person of any of the foregoing; and
such term shall include any interest, fines, penalties, correction fees,
sanction amounts, assessments, or additions to tax relating to, resulting
from, attributable to, or incurred in connection with any such tax or any
contest or dispute thereof.

"Tax Returns" of a Person shall mean any report, return, information return,
or other document (including any related or supporting information and any
amendments thereto) filed or required to be filed with any federal, state,
local, or foreign governmental entity or other authority in connection with
the determination, assessment or collection of any Tax (whether or not such
Tax is imposed on such Person) or the administration of any laws, regulations
or administrative requirements relating to any Tax, or any statement required
to be furnished to any Person under any Tax Law.
A-6<PAGE>


     ANNEX B

     FORM OF AFFILIATE LETTER FOR
     AFFILIATES OF THE COMPANY


[____________], 1997


AmerUs Life Holdings, Inc.
418 Sixth Avenue
Des Moines, Iowa 50309-2407


Ladies and Gentlemen:

I have been advised that as of the date of this letter I may be deemed to be
an "affiliate" of AmVestors Financial Corporation, a Kansas corporation (the
"Company"), as the term "affiliate" is defined for purposes of paragraphs (c)
and (d) of Rule 145 of the rules and regulations (the "Rules and Regulations")
of the Securities and Exchange Commission (the "Commission") under the
Securities Act of 1933, as amended (the "Act").  Pursuant to the terms of the
Agreement and Plan of Merger dated as of September 19, 1997 (the "Merger
Agreement") among AmerUs Life Holdings, Inc., an Iowa corporation ("Parent"),
Joe Corp., a Kansas corporation ("Merger Sub"), and the Company, the Merger
Sub will be merged with and into the Company (the "Merger").  Capitalized
terms used in this letter without definition shall have the meanings assigned
to them in the Merger Agreement.

As a result of the Merger, I may receive shares of common stock, no par value,
of Parent (the "Parent Shares").  I would receive such Parent Shares in
exchange for shares (or upon exercise of options for shares) owned by me of
common stock, no par value, of the Company (the "Company Shares").

1.   I represent, warrant and covenant to Parent that in the event I receive
any Parent Shares as a result of the Merger:

A.   I shall not make any sale, transfer or other disposition of the Parent
Shares in violation of the Act or the Rules and Regulations.

B.   I have carefully read this letter and the Merger Agreement and discussed
the requirements of such documents and other applicable limitations upon my
ability to sell, transfer or otherwise dispose of the Parent Shares, to the
extent I felt necessary, with my counsel or counsel for the Company.
B-1<PAGE>
C.   I have been advised that the issuance of the Parent Shares to me
pursuant to the Merger has been registered with the Commission under the Act
on a Registration Statement on Form S-4.  However, I have also been advised
that, because at the time the Merger is submitted for a vote of the
shareholders of the Company, (a) I may be deemed to be an affiliate of the
Company and (b) the distribution by me of the Parent Shares has not been
registered under the Act, I may not sell, transfer or otherwise dispose of the
Parent Shares issued to me in the Merger unless (i) such sale, transfer or
other disposition is made in conformity with the volume and other limitations
of Rule 145 promulgated by the Commission under the Act, (ii) such sale,
transfer or other disposition has been registered under the Act or (iii) in
the opinion of counsel reasonably acceptable to Parent, such sale, transfer or
other disposition is otherwise exempt from registration under the Act.

D.   I understand that Parent is under no obligation to register the sale,
transfer or other disposition of the Parent Shares by me or on my behalf under
the Act or, except as provided in paragraph 2(A) below, to take any other
action necessary in order to make compliance with an exemption from such
registration available.

E.   I understand that Parent reserves the right to place on the certificates
for the Parent Shares issued to me, or any substitutions therefor, a legend
stating in substance:

"THE SHARES REPRESENTED BY THIS CERTIFICATE WERE ISSUED IN A TRANSACTION TO
WHICH RULE 145 PROMULGATED UNDER THE SECURITIES ACT OF 1933 APPLIES.  THE
SHARES REPRESENTED BY THIS CERTIFICATE MAY ONLY BE TRANSFERRED IN ACCORDANCE
WITH THE TERMS OF AN AGREEMENT DATED [____________], 1997 BETWEEN THE
REGISTERED HOLDER HEREOF AND AMERUS LIFE HOLDINGS, INC., A COPY OF WHICH
AGREEMENT IS ON FILE AT THE PRINCIPAL OFFICES OF AMERUS LIFE HOLDINGS, INC."

F.   I understand that unless a sale or transfer is made in conformity with
the provisions of Rule 145, or pursuant to a registration statement, Parent
reserves the right to put the following legend on the certificates issued to
my transferee:

"THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933 AND WERE ACQUIRED FROM A PERSON WHO RECEIVED SUCH
SHARES IN A TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER THE SECURITIES ACT
OF 1933 APPLIES.  THE SHARES HAVE BEEN ACQUIRED BY THE HOLDER NOT WITH A VIEW
TO, OR FOR RESALE IN CONNECTION WITH, ANY DISTRIBUTION THEREOF WITHIN THE
MEANING OF THE SECURITIES ACT OF 1933 AND MAY NOT BE SOLD, PLEDGED OR
OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE
B-2<PAGE>
WITH AN EXEMPTION FROM THE
REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OF 1933."

G.   Execution of this letter should not be considered an admission on my
part that I am an "affiliate" of the Company as described in the first
paragraph of this letter, nor as a waiver of any rights I may have to object
to any claim that I am such an affiliate on or after the date of this letter.

2.   By Parent's acceptance of this letter, Parent hereby agrees with me as
follows:

A.   For so long as and to the extent necessary to permit me to sell the
Parent Shares pursuant to Rule 145 and, to the extent applicable, Rule 144
under the Act, Parent shall (a) use its reasonable efforts to (i) file, on a
timely basis, all reports and data required to be filed with the Commission by
it pursuant to Section 13 of the Securities Exchange Act of 1934, as amended
(the "1934 Act"), and (ii) furnish to me upon request a written statement as
to whether Parent has complied with such reporting requirements during the 12
months (or such shorter period as Parent has been subject thereto) preceding
any proposed sale of the Parent Shares by me under Rule 145, and (b) otherwise
use its reasonable efforts to permit such sales pursuant to Rule 145 and Rule
144.  Parent hereby represents to me that it has filed all reports required to
be filed with the Commission under Section 13 of the 1934 Act during the
preceding 12 months (or such shorter period as Parent has been subject
thereto).

B.   It is understood and agreed that certificates with the legends set forth
in paragraphs E and F above will be substituted by delivery of certificates
without such legend if (i) one year shall have elapsed from the date the
undersigned acquired the Parent Shares received in the Merger and the
provisions of Rule 145(d)(2) are then available to the undersigned, (ii) two
years shall have elapsed from the date the undersigned acquired the Parent
Shares received in the Merger and the provisions of Rule 145(d)(3) are then
applicable to the undersigned, or (iii) Parent has received either an opinion
of counsel, which opinion and counsel shall be reasonably satisfactory to
Parent, or a "no action" letter obtained by the undersigned from the staff of
the 
B-3<PAGE>
Commission, to the effect that the restrictions imposed by Rule 145 under the
Act no longer apply to the undersigned.

Very truly yours,


____________________________________
Name:

Agreed and accepted this __day
of [____________], 1997, by

AMERUS LIFE HOLDINGS, INC.

By:  ______________________
Name:
Title:
B-4

     AmerUs
Life 
Holdings,  Inc. 
FOR  IMMEDIATE  RELEASE For more  information, contact:
Susan M. Boe, Vice President,
Investor Relations
(515) 283-3236
                    AMERUS LIFE HOLDINGS ANNOUNCES AGREEMENT
                   TO ACQUIRE AMVESTORS FINANCIAL CORPORATION
Des
Moines,  September  22,  1997--AmerUs  Life  Holdings,  Inc.  (NASDAQ:AMRS)  and
AmVestors Financial Corporation (NYSE:AMV) of Topeka, Kan., today announced that
AmerUs will acquire  AmVestors in a stock exchange valued at approximately  $361
million.  The sale, which was unanimously  approved by both boards of directors,
is  expected  to close by the end of 1997,  subject to  approval  by  regulatory
authorities  and  AmerUs  and  AmVestors  shareholders.
Under  the terms of the
agreement,  AmVestors  shareholders will receive 0.6724 shares of AmerUs Class A
common  stock for each share of  AmVestors  stock,  subject to a "collar"  which
works to value AmVestors stock at a minimum of $20 per share. On Friday,  AmerUs
stock  closed at $28.75 per share.
With the  acquisition  of  AmVestors,  which
specializes  in the sale of annuity  products,  AmerUs further  strengthens  its
presence in the rapidly growing asset  accumulation and retirement
<PAGE> 
and savings
markets.  The  acquisition  comes one month after  AmerUs'  announcement  of the
purchase of Delta Life Corporation of Memphis,  Tenn.,  which also is an annuity
provider.
"AmVestors,  together with Delta, position AmerUs as a major player in
the booming market for retirement and savings  products,"  said Roger K. Brooks,
chairman,  president and chief executive officer of AmerUs Life Holdings,  Inc.,
the holding  company for AmerUs Life  Insurance  Company.  "This is an extremely
attractive  acquisition  and an excellent fit with our strategy to  dramatically
increase our presence in the asset accumulation business. Furthermore, we expect
the transaction  will be accretive to earnings in 1998."
AmerUs plans to operate
AmVestors  as a separate  company in Topeka.  Expense  savings  and  operational
efficiencies  of $6-8 million will be realized  immediately  after  closing with
further combined expense  reductions to be obtained by the end of 1998.
 "With an
excellent  management team still in place,  AmVestors  customers and agents will
continue to receive the same quality service,  but our bigger size gives all the
companies-- AmVestors, Delta and AmerUs--the opportunity to realize economies of
scale," Brooks explained.
 Ralph W. Laster, Jr., chairman of the board and chief
executive  officer  of  AmVestors,   in  commenting  on  the  transaction  said,
"Combining  AmVestors and AmerUs  provides our  shareholders  the opportunity to
continue to participate in the growing savings and retirement  markets as owners
of a company with the critical mass  necessary to thrive in the rapidly  growing
and consolidating  annuity  business."
Laster will join the AmerUs Life Holdings
board for a two-year term upon completion of the sale. The current president and
general  counsel of  AmVestors,  Mark Heitz,  will become 
<PAGE>
president  and chief
executive officer of AmVestors.  Laster,  45, has been a director and officer of
AmVestors since 1981;  Heitz, 45, has been a director and officer of the company
since 1986.
Details of the Transaction
The transaction provides for an exchange
ratio of 0.6724  shares of AmerUs  stock  for every  share of  AmVestors  stock,
provided  the  average  closing  price of AmerUs  stock for the 20- day  trading
period, which ends 10 trading days prior to completion of the transaction, is at
least  $29.75.  In the event the average  AmerUs stock price is less than $29.75
but greater than or equal to $27,  the exchange  ratio will be adjusted to value
AmVestors  stock at $20 per share.
If AmerUs'  average stock price is less than
$27, the exchange  ratio will be 0.7407,  or AmVestors can give AmerUs notice of
its intent to terminate the transaction  unless AmerUs adjusts the exchange rate
to value AmVestors stock at $20 per share.
 AmerUs will issue new Class A common
shares for the AmVestors  stock,  which will almost triple  AmerUs' public float
from  its  current  level  of 6.4  million  shares.  Because  of  the  AmVestors
transaction,  AmerUs will not go forward with its  previously  announced plan to
conduct a secondary stock offering.
AmVestors currently has 17.09 million shares
outstanding,  including  shares into which $65 million in debt may be converted.
AmVestors plans to provide notice in the coming week to the debenture holders of
its intent to redeem the  outstanding  debentures.
Strategic Fit 
<PAGE>
AmerUs noted
that the AmVestors  acquisition is another important step in the growth strategy
begun in 1994 with the merger of its predecessor mutual  insurers--Central  Life
Assurance  Company and American Mutual Life Insurance  Company--and  followed by
the formation of the nation's first mutual insurance holding company in 1996 and
an initial public offering in early 1997.
 "The asset accumulation segment of the
life  insurance  industry is expected to grow at nearly  twice the rate of other
business  segments over the next five years," Brooks said.  "AmVestors saw these
changes  coming more than a decade ago and in response  refocused  the company's
marketing and product development  efforts to serve the changing  demographics."
Brooks  noted that  AmVestors  has  concentrated  on the market  dynamics of the
growing  annuity  market  since 1984 during  which time their total  assets have
increased  from $54  million to $3.4  billion.  "AmVestors'  focus on fixed rate
deferred annuity products has generated a 250 percent increase in annual annuity
premiums  from  $168.7  million  in 1992 to  $426.0  million  in 1996,  and 1997
premiums are expected to exceed $575  million,"  Brooks said.
Laster added that
AmVestors'  highly  productive  distribution  system played a major role in this
impressive performance. "During the last five years we increased our independent
market organizations from 7 to 53 and our total number of agents went from 5,750
to nearly 8,300. In this same period,  productivity rose 65 percent with average
premium per producer  increasing  from $93,000 in 1992 to more than  $155,000 in
1996," Laster said.
 AmVestors' and AmerUs' Profile
 AmVestors has 150 employees
and distributes its products through a national  network of approximately  8,300
licensed  independent  agents.  Its major operating  subsidiaries are American 
<PAGE>

Investors  Life  Insurance  Company,  Inc.,  a  Kansas-based  insurance  company
licensed in 47 states and the District of Columbia;  and Financial  Benefit Life
Insurance  Company,  which it  acquired  in April  1996,  a  Florida-based  life
insurance company doing business in 39 states,  the District of Columbia and the
U.S. Virgin Islands.
As of June 30, 1997,  AmVestors had assets of $3.4 billion
which,  along with Delta's $2 billion in assets,  will more than double  AmerUs'
assets from $4.5 billion to approximately $10 billion.  The Delta acquisition is
expected to close in mid-October.
 As of June 30, 1997, AmVestors  shareholders'
equity  totaled  almost $280 million,  including the $65 million of  convertible
debt. The company has  approximately  $2.8 billion of assets under management in
its  investment  portfolio.
AmerUs Life Holdings,  Inc. is an Iowa  corporation
located in Des Moines that was formed as part of the  reorganization of American
Mutual Life Insurance  Company into the nation's first mutual insurance  holding
company structure.  AmerUs serves  approximately  320,000 customers with 424,000
life  insurance  policies and annuity  contracts and has a network of 600 career
agents  and  general  agents and 1,460  personal  producing  general  agents and
subagents.  As of June 30, 1997,  shareholders'  equity  totaled  $535  million,
resulting  in a  per  share  book  value  of  $23.10.
 In  addition  to  annuity
distribution  through AmVestors and Delta,  since 1996 AmerUs has been partnered
with Ameritas Life Insurance  Company of Lincoln,  Neb., in a joint venture that
markets  variable  annuities  and life  insurance  products.  The joint  venture
distribution  network consists of 250 agents and 450 independent broker dealers,
with  approximately  7,500  registered  representatives,  as well as the  AmerUs
career agency and PPGA  distribution  forces. 
<PAGE>
 AmVestors common stock trades on
the New York Stock  Exchange under the symbol AMV;  AmerUs Life Holdings  common
stock trades on the NASDAQ  Exchange  under the symbol  AMRS. 
######
FACT SHEET
AMVESTORS  FINANCIAL  CORPORATION
(NYSE: AMV)
At a Glance
* Founded as a public company in 1965
* 150 employees
* 8,300 independent agents licensed in 47 states
* Principal operating subsidiary American Investors Life ("AIL") founded in 1965
* Acquired  Financial  Benefit  Group in April  1996  ("FBG")
* Home  office in Topeka,  Kansas;  AIL domiciled in Kansas,  FBG  domiciled in
Florida 
Financial Profile (as of 6-30-97)
* $3.4 billion in assets
* $214 million in shareholders'
equity plus $65 million of convertible debt
* $179 million of statutory capital, surplus and AVR
* $11.2 million operating  earnings for first six months of 1997
- - EPS:  $.81 per share;  fully  diluted - EPS:  $.73
* $22.3  million  operating
earnings in 1996; EPS: $1.63 per share;  fully diluted - EPS:$1.54.
Stock Data:
Closing  Price  on  9/19/97:  $24.94
Number  of  shares  outstanding  including
convertible   debt  warrants:   17.090  million 
No.  of  options  and  warrants
outstanding:  2.7 million shares
Current Ratings:  American  Investors Life : AM Best A-
Duff and Phelps A
Standard & Poor's Aq 
<PAGE>
 Financial Benefit Life: AM Best B+
Standard & Poor's BBBq
Annuity sales:
* 1995 - $357.7 million
* 1996 - $426.0 million 
* 1997  (projected)  -  $575.0  million  Investment  Portfolio: 
* GAAP carrying  value of $2.8 billion as of June 30, 1997
* Investment  income of $191 million in 1996 on average  invested assets of
$2.534 billion
* 97% fixed income
* 57% - corporate bonds; 23% - mortgage-backed securities
* Average fixed income
credit quality of A1 FACT SHEET AMERUS LIFE HOLDINGS,  INC. (NASDAQ:  AMRS) At a
Glance
* The publicly held parent of AmerUs Life  Insurance  Company
* On August
14, 1997  announced  agreement  to acquire  Delta Life  Corporation  of Memphis,
Tennessee,  which is  expected  to close in October  (see  attached  facts about
Delta).
* Is the subsidiary of the first mutual insurance holding company in the
nation
*  Markets,  underwrites  and  distributes  individual  life and  annuity
products to individuals  and small  businesses 
* Serves  320,000  customers with
424,000 life insurance policies and annuity contracts
* Corporate  Headquarters:
Des Moines, Iowa
 Financial  Highlights of AMRS
* Total assets of $4.5 billion as of 6/30/97
* Total revenues of $159.2 million for 2Q97
* Operating EPS (2Q97) of $0.53,  $1.03 for first six months of '97
  Net income per share  (2Q97) of $0.62; $1.25 for first six months of '97
Stock Data
* IPO Share Price (1/29/97): $16.50
* Closing Price 9/20/97: $28.75
Current Ratings
* A.M. Best A (Excellent) 
* Duff & Phelps  AA- (Very  High)
* Moody's  A2 (Good)
*  Standard  & Poor's A (Good) 
<PAGE>

Distribution
* 600 Career Agents and General  Agents
* 1,467 Personal  Producing General  Agents and  Subagents
*  Licensed  in 45 states  and the  District  of Columbia 
Corporate  Officers
* Roger K. Brooks,  Chairman,  President and CEO
* Michael E.  Sproule,  Executive  Vice  President and Chief  Financial  Officer
* Thomas C.  Godlasky,  Executive Vice  President and Chief  Investment  Officer
* Victor N. Daley,  Senior Vice President and Chief Human Resources Officer
* Gary McPhail,  President  and CEO,  AmerUs  Life  Insurance  Company,  the 
  operating subsidiary of AmerUs Life  Holdings,  Inc. 
<PAGE>
 Pending AmerUs  Acquisition:
Delta Life  Corporation
At a Glance
* Delta Life & Annuity  Company  founded in 1979
* Privately  held  company  since  inception 
* Provides  single-premium  deferred annuity and equity  indexed  products
* Licensed in District of Columbia and all states  except  New York
*  Corporate  Headquarters:  Memphis,  Tennessee 
* 120 employees
Financial  Highlights
* Total assets of approximately $2.0 billion as of  6/30/97
*  Total  direct  annuity  deposits  of $281  million  in  1996;
* Shareholders' equity of $107.4 million as of 6/30/97
Current Ratings
* A.M. Best A (Excellent)  
* Duff & Phelps  A+(High  Claims  Paying  Ability)
* Moody's (Not Currently  Rated) 
*  Standard  &  Poor's  BBBq  (Adequate  Financial  Security)
Distribution 
* 9 Regional  Directors
* 4,000  Producers
* Does a  significant percentage of its business in Tennessee, Texas and
California
Details of Sale to AmerUs 
*  Purchase   price  of  $163  million  in  cash 
*  Privately  held  by approximately 100 investors
* Expected to close in mid-October 1997 


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