AMERICAN LIST CORP
S-3/A, 1996-03-07
DIRECT MAIL ADVERTISING SERVICES
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      As filed with the Securities and Exchange Commission on March 7, 1996
                                                      Registration No. 333-00545
================================================================================
    

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


   
                          PRE-EFFECTIVE AMENDMENT NO. 3
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
    
                                   ----------

                            American List Corporation
             (Exact Name of Registrant as Specified in Its Charter)

                                   ----------

            Delaware                                            11-2050322
(State or Other Jurisdiction of                              (I.R.S. Employer
 Incorporation or Organization)                           Identification Number)

                              330 Old Country Road
                             Mineola, New York 11501
                                 (516) 248-6100
               (Address, Including Zip Code, and Telephone Number,
        Including Area Code, of Registrant's Principal Executive Offices)

                                   ----------

                            Martin Lerner, President
                            American List Corporation
                              330 Old Country Road
                             Mineola, New York 11501
                                 (516) 248-6100
                (Name, Address, Including Zip Code, and Telephone
               Number, Including Area Code, of Agent for Service)

                                   ----------

                                   Copies to:

     Fran M. Stoller, Esq.                        Marc Weingarten, Esq.
     Bachner, Tally, Polevoy & Misher LLP         Schulte Roth & Zabel
     380 Madison Avenue                           900 Third Avenue
     New York, New York 10017                     New York, New York 10022
     (212) 687-7000                               (212) 758-0404


        Approximate date of commencement of proposed sale to the public:
 As soon as practicable after the effective date of this registration statement.

     If the only securities being registered on this Form are being
offered pursuant to dividend or interest reinvestment plans, please
check the following box.                                                    |_|

     If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under
the Securities Act of 1933, other than securities offered only in
connection with dividend or interest reinvestment plans, check the
following box.                                                              |_|


     If this Form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, please
check the following box and list the Securities Act registration
statement number of the earlier effective registration statement for
the same offering.                                                          |_|

     If this Form is a post-effective amendment filed pursuant to Rule
462(c) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering.                               |_|

     If delivery of the prospectus is expected to be made pursuant to
Rule 434, please check the following box.                                   |_|

================================================================================
                                                   (Continued on following page)
<PAGE>

(Continued from previous page)

<TABLE>
<CAPTION>
                                          CALCULATION OF REGISTRATION FEE
- -----------------------------------------------------------------------------------------------------------------------------
     Title of                                                 Proposed                    Proposed
      Shares                             Amount                Maximum                    Maximum                Amount of
       to be                             to be              Offering Price                Aggregate             Registration
    Registered                         Registered            Per Share(1)             Offering Price(1)              Fee
- -----------------------------------------------------------------------------------------------------------------------------
  <S>                                 <C>                     <C>                       <C>                   <C>       
  Common Stock,
  par value $.01 ...............      1,380,000(2)             $28.875                  $39,847,500           $13,740.52(3)
=============================================================================================================================
</TABLE>
- ----------
(1)      Estimated solely for the purpose of calculating the registration fee
         pursuant to Rules 457(c), based on the average of the high and low sale
         prices of the Registrant's Common Stock on January 24, 1996, as
         reported by the American Stock Exchange.

(2)      Includes 180,000 shares which the Underwriters have the option to
         purchase, solely to cover over-allotments, if any.

(3)      Previously paid.

     The Registrant hereby amends this registration statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further amendment which specifically states that this registration
statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until the registration statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.

 
<PAGE>


Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

- --------------------------------------------------------------------------------

   
                  Subject to Completion, Dated March 7, 1996
    

                                1,200,000 Shares

                     [LOGO] American List Corporation

                                  Common Stock

                                  ------------

     All of the 1,200,000  shares of Common Stock of American  List  Corporation
(the "Company") offered hereby are being sold by the Selling  Stockholders.  See
"Principal and Selling  Stockholders." The Company will not receive any proceeds
from the sale of the shares offered hereby.


   
     The Common Stock is traded on the American  Stock Exchange under the symbol
"AMZ." On March 6, 1996,  the last  reported  sale price of the Common Stock was
$33.875 per share. See "Price Range of Common Stock."
    

     See "Risk Factors"  beginning on page 6 for a discussion of certain factors
that should be considered by prospective purchasers of the Common Stock.


                                  ------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
 SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
       PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
       ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

================================================================================
                                                                 Proceeds to
                              Price to         Underwriting        Selling
                               Public          Discount (1)     Stockholders (2)
- --------------------------------------------------------------------------------
Per Share ..................    $                $                 $
Total (3) .................   $                $                 $
================================================================================

(1)  See  "Underwriting"  for  information  concerning  indemnification  of  the
     Underwriters and other information.

(2)  Before deducting  expenses of the offering estimated at $413,225 payable by
     the Selling Stockholders.

(3)  One of the Selling  Stockholders  has granted the  Underwriters  an option,
     exercisable  within 30 days of the date  hereof,  to purchase up to 180,000
     additional  shares of Common  Stock at the Price to Public per share,  less
     the Underwriting Discount, for the purpose of covering over-allotments,  if
     any. If the  Underwriters  exercise such option in full, the total Price to
     Public,  Underwriting Discount and Proceeds to Selling Stockholders will be
     $     , $     , and $     , respectively. See "Underwriting."

                                  ------------

     The shares of Common Stock are offered by the Underwriters  when, as and if
delivered to and accepted by them, subject to their right to withdraw, cancel or
reject orders in whole or in part and subject to certain other conditions. It is
expected  that  delivery of  certificates  representing  the Shares will be made
against payment on or about     , 1996 at the office of Oppenheimer & Co., Inc.,
Oppenheimer Tower, World Financial Center, New York, New York 10281.

                                  ------------

Oppenheimer & Co., Inc.                                              Furman Selz

                   The date of this Prospectus is       , 1996


<PAGE>


                              AVAILABLE INFORMATION

     The Company is subject to the informational  requirements of the Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act")  and the  rules  and
regulations  thereunder,  and  in  accordance  therewith  files  reports,  proxy
statements and other  information  with the  Securities and Exchange  Commission
(the  "Commission").  Such  materials  may be inspected and copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Washington,  D.C. 20549, and at the  Commission's  regional offices located at 7
World Trade Center, 13th Floor, New York, New York 10048 and Northwestern Atrium
Center, 500 West Madison Street, Suite 1400, Chicago,  Illinois 60661. Copies of
such  material  can  be  obtained  from  the  Public  Reference  Section  of the
Commission at 450 Fifth Street,  N.W.,  Washington,  D.C.  20549,  at prescribed
rates.

     This  Prospectus  does not  contain  all the  information  set forth in the
Registration Statement on Form S-3 filed by the Company with the Commission (the
"Registration   Statement")  with  respect  to  the  securities  to  which  this
Prospectus  relates,  certain parts of which are omitted in accordance  with the
rules and regulations of the Commission. For further information with respect to
the Company and the shares offered hereby, reference is made to the Registration
Statement,  including the exhibits  thereto.  Each summary in this Prospectus of
information  included in the  Registration  Statement or any exhibit  thereto is
qualified in its entirety by reference to such information or exhibit.


                                  ------------


     IN CONNECTION WITH THIS OFFERING,  THE UNDERWRITERS MAY OVERALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK OF
THE  COMPANY AT A LEVEL  ABOVE THAT WHICH  MIGHT  OTHERWISE  PREVAIL IN THE OPEN
MARKET.  SUCH  TRANSACTIONS  MAY BE EFFECTED ON THE AMERICAN  STOCK  EXCHANGE OR
OTHERWISE. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.



                                        2

<PAGE>


- --------------------------------------------------------------------------------

                               PROSPECTUS SUMMARY

   
     The  following  summary is qualified  in its entirety by the more  detailed
information and financial  statements  appearing  elsewhere in this  Prospectus.
Unless otherwise  indicated,  information in this Prospectus assumes no exercise
of options to purchase  187,005  shares of Common  Stock  outstanding  under the
Company's  stock  option  plan.  All  share  and  per  share  information  gives
retroactive  effect to a 3-for-2  stock  split  effected  in July 1993 and a 10%
stock dividend effected in March 1994.
    

                                   The Company

     American List  Corporation  ("American  List" or the  "Company")  develops,
maintains  and markets one of the largest and most  comprehensive  databases  of
high school,  college, and pre-school through junior high school students in the
United States,  currently  containing  information on  approximately  30 million
individuals. The Company rents lists derived from its database for use primarily
in direct mail and telemarketing programs. During the fiscal year ended February
28,  1995,  the  Company  rented  its lists to  approximately  3,200  customers,
including  financial  institutions,   list  brokers  and  advertising  agencies,
retailers and educational institutions.

     The Company's  computerized  database  contains  information  such as name,
address,  gender and, if available,  date of birth and  telephone  number of the
individuals included. From this database, the Company extracts,  manipulates and
sorts  information to create its multiple list products which are available in a
variety of formats,  including  prospect lists,  mailing  labels,  3" x 5" index
cards and  computer  magnetic  tapes,  cartridges  and  disks.  American  List's
computer processing facility provides it with the ability to customize its lists
to best serve each customer's marketing goals.

     The  information  contained  in the  Company's  database is derived  from a
number of sources which are the result of long-term  relationships  developed by
the Company over the past 30 years, as well as from certain  publicly  available
sources.   The  Company  believes  that  its  relationships  with  many  of  its
information  sources make it difficult for others to obtain comparable data and,
accordingly, provide the Company with a competitive advantage.

     The Company's total revenues have grown from $8.8 million in fiscal 1991 to
$15.5 million in fiscal 1995, reflecting a compound annual growth rate of 15.2%.
During this same  period,  operating  income has grown from $4.7 million to $9.7
million,  reflecting a compound annual growth rate of 19.9%. Management believes
this  growth  was  primarily  attributable  to  increased  use of the  Company's
products  by new and  existing  customers,  due in part to  growth in the use of
direct  marketing  generally  during this period.  Additionally,  the  Company's
operating  margins  increased from 53.5% in fiscal 1991 to 62.5% in fiscal 1995,
reflecting  the Company's  ability to leverage the high component of fixed costs
inherent in its business.

     Direct mail and telemarketing  provide convenient and cost-effective  means
for organizations to appeal directly to selected segments of the population.  In
recent years, the use of direct marketing has grown substantially.  According to
the U.S.  Department  of  Commerce,  between  1989 and 1994,  total  advertising
expenditures  grew  at a  compound  annual  rate of  3.75%,  while  direct  mail
expenditures  grew at 5.96%.  The growth in direct  marketing  has increased the
need for  comprehensive,  current and  accurate  information  to  identify  high
probability  purchasers.  This  information,   combined  with  direct  marketing
programs,  results in lower expense per sales contact and increased revenue from
identified customers.

     The   Company's   strategy  is  to  focus  on   developing   and  marketing
comprehensive  list  products  utilizing its  database.  The Company's  strategy
consists of the following elements:

      o   Maintain a  comprehensive  and  accurate  database.  The Company  will
          continue to emphasize its  commitment to  maintaining  the accuracy of
          its database and to enhancing its content.

      o   Increase  sales to existing  customers.  The Company will  continue to
          expand marketing efforts to existing customers.  Generally,  customers
          initially  utilize only a small portion of the Company's database, and
          increase their usage after successful implementation.


- --------------------------------------------------------------------------------


                                       3
<PAGE>


- --------------------------------------------------------------------------------

      o   Broaden customer base; identify new markets. The Company will continue
          to broaden its customer base by identifying new markets to utilize the
          Company's  existing  products and services.  For example,  the Company
          recently  began  marketing  its  products  to  operators  of camps and
          amusement parks.

      o   Introduce new list products. The Company intends to continue to expand
          its product offerings and plans to introduce new lists which appeal to
          the Company's current customers. Recently, the Company began marketing
          data on newly  engaged  couples and has rented  these lists to many of
          the Company's existing customers,  including  photographers and formal
          wear retailers.

      o   Maintain a high level of customer  service.  The Company will continue
          to emphasize its ability to quickly fill and ship customer orders,  to
          provide a high rate of deliverable names and to customize its database
          to meet customer specifications.

      o   Develop other products and services. In addition to its list products,
          the Company is continually  investigating new opportunities to provide
          other products and services.  Examples include the acquisition in June
          1995 of a  business  engaged  in the  sale of  software  incorporating
          mapping and demographic  information  which is used for the generation
          of sales leads,  and the possible  establishment  of a web site on the
          Internet.

     The Company's  principal  executive  offices are located at 330 Old Country
Road,  Mineola,  New York 11501,  and its  telephone  number is (516)  248-6100.
References  to the Company and to American  List include the  operations  of its
wholly-owned  subsidiaries,  American  Student  List  Company,  Inc. and GeoDemX
Corporation.


                                  The Offering

Common Stock offered by the Selling Stockholders ..........  1,200,000 shares(1)

   
Common Stock outstanding before and after this offering ...  4,542,403 shares
    

American Stock Exchange Symbol ............................  AMZ

- ------------
(1)  Does not include up to 180,000 additional shares which would be sold by one
     of the Selling  Stockholders in the event the  Underwriters  exercise their
     over-allotment   option.  See  "Principal  and  Selling  Stockholders"  and
     "Underwriting."


- --------------------------------------------------------------------------------


                                       4
<PAGE>


- --------------------------------------------------------------------------------

                   SUMMARY CONSOLIDATED FINANCIAL INFORMATION
                  (in thousands, except per share information)

<TABLE>
<CAPTION>

                                                                                             Nine Month Period
                                                  Fiscal Year Ended February 28 or 29,       Ended November 30,
                                            -----------------------------------------------  ------------------
                                             1991       1992     1993      1994       1995     1994      1995
                                             ----       ----     ----      ----       ----     ----      ----
<S>                                         <C>       <C>       <C>       <C>       <C>       <C>       <C>    
Statement of Operations Data:
  Revenues ..............................   $8,753    $8,788    $10,108   $12,635   $15,494   $10,601   $13,222
  Cost of operations ....................    1,488     1,777      1,985     1,992     2,201     1,635     2,026
  Selling, general and
    administrative expenses .............    2,582     2,528      2,734     3,391     3,615     2,694     3,252
  Operating income ......................    4,683     4,483      5,389     7,252     9,678     6,272     7,944
  Net earnings ..........................    3,190     2,945      3,512     4,574     6,176     3,959     5,119
  Net earnings per common share .........     $.70      $.65       $.77     $1.00     $1.36      $.87     $1.13
  Weighted average shares outstanding ...    4,557     4,557      4,557     4,557     4,557     4,558     4,543
  Dividends per common share(1) .........     $.27      $.61       $.61      $.79      $.60      $.40      $.70

</TABLE>


                                  February 28, 1995     November 30, 1995
                                  -----------------     -----------------
Balance Sheet Data:
  Cash, cash equivalents and 
    marketable securities .......     $10,548              $11,370
  Working capital ...............      14,495               15,581
  Total assets ..................      20,112               21,204
  Total liabilities .............       3,742                3,339
  Stockholders' equity ..........      16,370               17,865

- ------------

(1)  The Company commenced paying regular quarterly  dividends of $.20 per share
     in February  1994,  which  amount was  increased  to $.25 per share in June
     1995.  Reported  dividends  during  fiscal 1995 and the nine  months  ended
     November 30, 1995 reflect timing differences in the declaration and payment
     of dividends. See "Dividend Policy."


- --------------------------------------------------------------------------------



                                       5
<PAGE>


                                  RISK FACTORS

     In evaluating the Company and its business,  prospective  purchasers of the
Common Stock offered hereby should consider carefully the following factors:

Competition

     The Company competes with a number of small and large companies,  including
list compilers,  list brokers,  marketing  consultants and advertising agencies,
many of which have  substantially  greater resources and provide a broader array
of  services  than does the  Company.  Although  the Company  believes  that the
comprehensiveness  of its  database  and its  long-standing  relationships  with
certain of its list sources  provide a competitive  advantage,  competitors  may
enter the market and there can be no  assurance  that the Company  will not face
increased competition in the future. See "Business -- Competition."

Dependence on Key Personnel; Need to Attract and Retain Key Personnel

   
     The Company's success depends, in part, upon the continued contributions of
Martin Lerner,  Chief Executive Officer and President,  and Jan Stumacher,  Vice
President. Although the Company has entered into employment agreements with each
of  Messrs.  Lerner  and  Stumacher,  the loss of  services  of,  or a  material
reduction  in the amount of time  devoted to the Company  by,  such  individuals
could materially  adversely  affect the business of the Company.  The Company is
the  beneficiary  under a key-man  life  insurance  policy in the amount of $1.8
million on the life of Mr.  Lerner.  At March 6, 1996,  the  Company had only 37
employees.  Therefore,  the  Company's  success will depend,  in part,  upon its
ability to retain such  employees  and attract and retain  additional  qualified
personnel.  There can be no assurance that the Company will be successful in its
efforts to recruit or retain sufficient qualified personnel. See "Management."
    

Reliance on Certain Categories of Customers

     Historically,  a  substantial  portion of the  Company's  revenues has been
derived from sales to the following categories of customers: banks and financial
institutions,  list brokers and advertising agencies,  educational  institutions
and the armed forces.  Accordingly,  factors which might negatively impact these
categories  of customers  and their use of direct  marketing  could also have an
adverse impact on the Company's business and results of operations. For example,
a  significant  portion of the  Company's  recent  growth has been the result of
increased  marketing  expenditures  by  financial  institutions  relating to the
promotion  of  credit  cards  and  other  products.  A  reduction  in  marketing
expenditures for such purposes, as a result of any number of factors, would have
a  material  adverse  impact on the  Company's  future  operating  results.  See
"Business -- Customers."

Possible Charges Arising From GeoDemX Business

     The Company has not yet  determined the extent to which it will continue to
develop the software business of its GeoDemX Corporation  subsidiary ("GeoDemX")
beyond its  remaining  $65,000  commitment.  While it is the  Company's  present
intention  to  pursue  the  marketing  and   commercialization  of  the  GeoDemX
technology,  in the event the Company determines not to fund further development
of this business,  it may be required to recognize  certain charges  relating to
the  discontinuation  or  disposition  of  the  business.  Such  charges,  which
management believes would not exceed $400,000 before taxes at November 30, 1995,
may be expected to have a material  adverse effect on the Company's net earnings
and earnings per share during the quarter in which such  determination  is made.
See "Management's  Discussion and Analysis of Financial Condition and Results of
Operations  -- Liquidity  and Capital  Resources"  and "Business -- Products and
Services."

Lack of Proprietary Rights

     Although  the Company  attempts to protect its  database and certain of its
software by relying on trade  secret laws and seeding its lists with decoy names
to identify  unauthorized usage, there can be no assurance that  confidentiality
or trade  secrets  will be  maintained  or that  others  will not  independently
develop or obtain access to the same or comparable  sources of list information.
Although the Company has long-term  relationships  with many of its  information
sources,  it has no  contracts  with  such  sources  and  such  sources  are not
necessarily  exclusive to the Company. In addition, a substantial portion of the
Company's database is derived from publicly available documents. The Company has
not filed for copyright  protection of its database or list  products.  A patent



                                       6
<PAGE>


application relating to the Company's  geodemographic  software product has been
filed with the United States Patent and Trademark Office (the "PTO").  There can
be no  assurance  that this patent  application  will  result in a patent  being
issued, or that any issued patent will afford adequate protection to the Company
in the event that this product is successfully commercialized (as to which there
can be no assurance). See "Business -- Rights to Data."

Factors Impacting Direct Marketing

     The end users of the Company's list products are primarily entities engaged
in direct marketing programs. Accordingly, factors which would negatively impact
the direct mail  industry,  including  substantial  increases  in postal  rates,
delivery costs,  printing and paper costs, or a decrease in overall  advertising
budgets could cause such entities to reduce the extent of their mailings  which,
in  turn,  could  adversely  impact  the  Company's   business  and  results  of
operations. See "Business -- Sales and Marketing."

Potential Adverse Impact of Legislation and Privacy Issues

     In recent years numerous  legislation  has been proposed before federal and
state  legislatures  which  would  limit  the use of  direct  marketing  and the
dissemination  of information by certain  sources of list  information.  Several
bills are pending before Congress  which,  if enacted,  will regulate the use of
credit and other personal  information.  The Company's database does not include
credit information. However, there can be no assurance that legislation will not
ultimately  be adopted  which  results in reduced use of direct  mail  marketing
which,  in turn,  would adversely  impact the Company's  business and results of
operations. Further, the loss of important sources of information as a result of
such legislation as well as changes in public policy regarding issues of privacy
could have a material adverse impact on the Company's ability to obtain complete
and accurate information needed for the compilation of its list products.

Loss of Computer Center

     The Company's  business is dependent upon the  successful  operation of the
computer system maintained at its executive offices.  The Company has no present
intention  of  establishing  additional  computer  centers  in other  locations.
Although the information contained in the Company's database is backed up and is
stored off site as it is updated,  and is protected by fire suppression systems,
there can be no  assurance  that a fire or other  disaster  will not disable the
Company's  computer system,  which event could have a material adverse effect on
the Company. See "Business -- Products and Services."

Control by Insiders

   
     Upon completion of this offering,  the executive  officers and directors of
the Company will beneficially own  approximately  30% of the outstanding  Common
Stock  of the  Company.  As a  result,  these  stockholders  will  determine  or
substantially  affect the election of the Company's  directors  and, in general,
determine or  substantially  influence the outcome of corporate  transactions or
other  matters   submitted  for   stockholder   approval,   including   mergers,
consolidations, the sale of all or substantially all of the Company's assets and
a change in control of the Company. See "Principal and Selling Stockholders."

Effect of Outstanding Options

     The  Company has  outstanding  options to  purchase  approximately  187,005
shares of Common  Stock  under the  Company's  stock  option  plan at a weighted
average  price of $18.12  per  share.  Holders  of such  options  are  likely to
exercise  them when,  in all  likelihood,  the Company  could obtain  additional
capital  on terms  more  favorable  than  those  provided  by the  options.  See
"Capitalization" and "Management -- Stock Option Plan."
    

Shares Eligible for Future Sale

     Of the shares of Common Stock  outstanding  immediately  upon completion of
this offering,  1,300,665 are "restricted securities" as that term is defined in
Rule 144 ("Rule 144")  promulgated  under the Securities Act of 1933, as amended
(the "Securities  Act") and are eligible for immediate sale in the public market
subject to certain timing and volume restrictions without registration  pursuant
to Rule 144.  The  Company  has also  registered  under the  Securities  Act the
300,000  shares of Common Stock  issuable  upon  exercise of options  granted or
available for grant under its stock option plan. Holders of 1,311,642 shares and



                                       7
<PAGE>


   
options to purchase  158,150  additional  shares after this offering have agreed
not to publicly  sell such shares for a period of 180 days from the date of this
Prospectus  without the consent of Oppenheimer & Co., Inc.;  provided,  however,
that up to 180,000  of such  shares may be sold  pursuant  to the  Underwriters'
over-allotment option. The Company has also agreed not to issue shares of Common
Stock  for a period  of 180 days  after  the date  hereof,  subject  to  certain
exceptions,  without the consent of  Oppenheimer  & Co.,  Inc.  Future  sales of
shares  by  existing  stockholders  could  adversely  affect  the  market  price
prevailing  from time to time of the Common Stock and could impair the Company's
ability to raise additional  capital through the sale of its equity  securities.
See  "Management  -- Stock Option Plan,"  "Shares  Eligible for Future Sale" and
"Underwriting."
    

                           PRICE RANGE OF COMMON STOCK

     The Company's  Common Stock is traded on the American  Stock Exchange under
the symbol AMZ. The following sets forth the high and low closing prices for the
last three fiscal years as reported by the American Stock Exchange:

                                                              High         Low
                                                              ----         ---
      Year ended February 28, 1994
      First Quarter .......................................  $12.90      $10.88
      Second Quarter ......................................   14.33       11.70
      Third Quarter .......................................   16.20       12.49
      Fourth Quarter ......................................   16.09       14.29

      Year ended February 28, 1995
      First Quarter .......................................   17.88       16.13
      Second Quarter ......................................   18.75       17.00
      Third Quarter .......................................   19.25       17.00
      Fourth Quarter ......................................   20.25       16.13


   
      Year ending February 28, 1996
      First Quarter .......................................   25.13       20.13
      Second Quarter ......................................   30.75       23.63
      Third Quarter .......................................   29.63       24.50
      Fourth Quarter ......................................   37.50       25.50


     The number of holders of record of the  Company's  Common Stock as of March
6, 1996 was 316. On that date,  the last  reported  sale price of the  Company's
Common Stock was $33.875 per share.
    


                                 DIVIDEND POLICY

     The Company  currently pays regular  quarterly  dividends to holders of its
Common  Stock.  For the second and third  quarters of fiscal  1996,  the Company
declared  quarterly  dividends of $.25 per share. The fourth quarter dividend of
$.25 per share was declared on January 12, 1996 and was paid on February 6, 1996
to  stockholders  of record on January  31,  1996.  The  current  dividend  rate
represents an increase over the prior quarterly  dividend rate of $.20 per share
which was  implemented  by the  Company  in the fourth  quarter of fiscal  1994.
Although the Company  currently  intends to maintain the current  dividend rate,
future  dividends  will be at the  discretion of the Board of Directors and will
depend on the  actual  cash  available  for  distribution  by the  Company,  the
Company's financial  condition,  capital  requirements and such other factors as
the Board of Directors deems relevant.




                                       8
<PAGE>

                                 CAPITALIZATION

     The  following  table  sets  forth the  capitalization  of the  Company  at
November 30, 1995:

                                                               November 30, 1995
                                                               -----------------
   Cash, cash equivalents and marketable securities .........     $11,370,224
                                                                   ==========
   Current portion of long-term debt(1) .....................       $ 437,665
                                                                   ==========
   Long-term debt, less current portion(1) ..................     $ 1,901,244
                                                                   ----------
   Stockholders' equity:
     Common Stock, $.01 par value, 10,000,000 shares
       authorized; 4,541,703 shares issued and outstanding ..          45,417
     Additional paid-in capital .............................       6,466,642
     Unrealized gain on marketable securities ...............           7,107
     Retained earnings ......................................      11,353,170
     Less: treasury stock at cost ...........................          (7,634)
                                                                   ----------
   Total stockholders' equity ...............................      17,864,702
                                                                   ----------
     Total capitalization ...................................     $19,765,946
                                                                   ==========

- ------------

(1)  All of the Company's  outstanding debt relates to a license agreement.  See
     "Management's Discussion and Analysis of Financial Condition and Results of
     Operations" and Note E to the Consolidated Financial Statements.



                                       9
<PAGE>


                   SELECTED CONSOLIDATED FINANCIAL INFORMATION
                  (in thousands, except per share information)

     The selected consolidated financial information presented below for each of
the fiscal  years  ended  February  28,  1993,  1994 and 1995 and the nine month
period ended  November 30, 1995 are derived from and are  qualified by reference
to the Company's  Consolidated  Financial  Statements which have been audited by
Grant Thornton LLP,  independent  certified public accountants,  as indicated in
their report included elsewhere in this Prospectus.  The consolidated  financial
data for the years ended  February  28, 1991 and  February  29, 1992 are derived
from financial statements audited by Grant Thornton LLP but not included in this
Prospectus.  This  data  should  be  read  in  conjunction  with  the  Company's
Consolidated   Financial   Statements  and  the  Notes  thereto.   The  selected
consolidated financial data for the nine month period ended November 30, 1994 is
derived from unaudited financial statements which, in the opinion of management,
reflect  all   adjustments,   consisting  only  of  normal   recurring   accrual
adjustments,  necessary to present fairly the information set forth therein. The
results  for the  nine  months  ended  November  30,  1995  are not  necessarily
indicative of the results that may be expected for the full year.


<TABLE>
<CAPTION>

                                                                                              Nine Month Period
                                                  Fiscal Year Ended February 28 or 29,        Ended November 30,
                                             -----------------------------------------------  ------------------
                                             1991       1992     1993      1994       1995     1994      1995
                                             ----       ----     ----      ----       ----     ----      ----
                                                                                            (unaudited)
<S>                                         <C>       <C>       <C>       <C>       <C>       <C>       <C>    
Statement of Operations Data:
  Revenues ..............................   $8,753    $8,788    $10,108   $12,635   $15,494   $10,601   $13,222
  Cost of operations ....................    1,488     1,777      1,985     1,992     2,201     1,635     2,026
  Selling, general and
    administrative expenses .............    2,582     2,528      2,734     3,391     3,615     2,694     3,252
                                            ------    ------    -------   -------   -------   -------   -------
  Operating income ......................    4,683     4,483      5,389     7,252     9,678     6,272     7,944
  Investment income......................      496       373        271       193       378       256       361
  Interest expense.......................      --        --         --        --        129        78       141
  Earnings before provision
    for income taxes.....................    5,179     4,856      5,660     7,445     9,927     6,450     8,164
  Provision for income taxes.............    1,989     1,911      2,148     2,871     3,751     2,491     3,045
                                            ------    ------    -------   -------   -------   -------   -------
  Net earnings ..........................   $3,190    $2,945    $ 3,512   $ 4,574   $ 6,176   $ 3,959   $ 5,119
                                            ======    ======    =======   =======   =======   =======   =======
  Net earnings per common share .........    $ .70     $ .65      $ .77    $ 1.00    $ 1.36     $ .87    $ 1.13
                                            ======    ======    =======   =======   =======   =======   =======
  Weighted average shares outstanding ...    4,557     4,557      4,557     4,557     4,557     4,558     4,543
  Dividends per common share (1) ........    $ .27     $ .61      $ .61     $ .79     $ .60     $ .40     $ .70

</TABLE>

                                         February 28, 1995     November 30, 1995
                                         -----------------     -----------------
Balance Sheet Data:
  Cash, cash equivalents and 
    marketable securities                    $10,548               $11,370
  Working capital .......................     14,495                15,581
  Total assets ..........................     20,112                21,204
  Total liabilities .....................      3,742                 3,339
  Stockholders' equity ..................     16,370                17,865

- ------------
(1)  The Company commenced paying regular quarterly  dividends of $.20 per share
     in February  1994,  which  amount was  increased  to $.25 per share in June
     1995.  Reported  dividends  during  fiscal 1995 and the nine  months  ended
     November 30, 1995 reflect timing differences in the declaration and payment
     of dividends. See "Dividend Policy."



                                       10
<PAGE>


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

General

     The  Company  develops,  maintains  and markets one of the largest and most
comprehensive  databases of high school,  college and pre-school  through junior
high school students. The Company's revenues and operating income in fiscal 1995
were $15.5  million and $9.7  million,  respectively.  For the nine months ended
November 30,  1995,  the  Company's  revenues  and  operating  income were $13.2
million and $7.9 million,  respectively.  The  Company's  revenues and operating
income  have  grown  at  compound  annual  growth  rates  of  15.2%  and  19.9%,
respectively,  from fiscal 1991 through  fiscal 1995.  Management  believes this
growth was primarily  attributable to increased use of the Company's products by
new and  existing  customers,  due in part to the  growth  in the use of  direct
marketing  generally.   To  a  lesser  extent,  this  increase  in  revenues  is
attributable  to price  increases  implemented by the Company.  During this same
period,  the  Company's   operating  margins  increased  from  53.5%  to  62.5%,
reflecting  the Company's  ability to leverage the high component of fixed costs
inherent in its business.

     The  Company's  recent  growth in  revenues  and  operating  income  can be
attributed  to the  Company's  operating  and growth  strategy  designed  to (i)
maintain a comprehensive and accurate database;  (ii) increase sales to existing
customers;  (iii)  broaden its customer  base and  identify  new  markets;  (iv)
introduce new list products;  (v) maintain a high level of customer service; and
(vi) develop other products and services.

     The following  table sets forth the amount of, and percentage  relationship
to revenues of, certain items included in the Company's Consolidated  Statements
of Earnings for the fiscal years ended February 28, 1993,  1994 and 1995 and the
nine month periods ended November 30, 1994 and 1995.


<TABLE>
<CAPTION>

                                                                                  Nine Month Period Ended
                                  Fiscal Year Ended February 28,                       November 30,
                         -------------------------------------------------    -------------------------------
                             1993              1994             1995              1994             1995
                         --------------    -------------     -------------    -------------     -------------
                         Amount     %      Amount     %     Amount     %      Amount     %      Amount     %
                         -------  -----    ------- -----    -------  -----    ------- -----    -------  -----
                                                  (dollar amounts in thousands)
<S>                      <C>      <C>      <C>     <C>      <C>      <C>      <C>     <C>      <C>      <C>   
Revenues .............   $10,108  100.0%   $12,635 100.0%   $15,494  100.0%   $10,601 100.0%   $13,222  100.0%
Cost of operations ...     1,985   19.6      1,992  15.8      2,201   14.2      1,635  15.4      2,026   15.3
Selling, general and
  administrative
  expenses ...........     2,734   27.1      3,391  26.8      3,615   23.3      2,694  25.4      3,252   24.6
Operating income .....     5,389   53.5      7,252  57.4      9,678   62.5      6,272  59.2      7,944   60.1
Net earnings .........     3,512   34.7      4,574  36.2      6,176   39.9      3,959  37.3      5,119   38.7

</TABLE>

Results of Operations

   Nine Months Ended November 30, 1995
   Compared to Nine Months Ended November 30, 1994

     Revenues  increased by approximately $2.6 million (25%) for the nine months
ended  November  30, 1995 (the "1995 nine  months")  from the nine months  ended
November  30,  1994 (the  "1994 nine  months").  The  increase  in  revenues  is
primarily  attributable to increased sales to existing and new customers,  price
increases  which  took  effect in  September  1994 and April  1995 and  revenues
generated by GeoDemX.

     Cost of operations  increased by approximately  $391,000 (24%) for the 1995
nine  months  as  compared  to  the  1994  nine  months  primarily  due  to  the
amortization of deferred license costs and costs  associated with GeoDemX.  As a
percentage of sales, cost of operations  remained relatively constant during the
1994 and 1995 nine  months,  reflecting  the  inclusion of sales of lower margin
GeoDemX products.

     Selling,  general and  administrative  expenses  increased by approximately
$558,000 (21%) for the 1995 nine months from the 1994 nine months  primarily due
to expenses  associated  with  GeoDemX and the  Company's  hiring of  additional
personnel.  As a percentage of sales,  such expenses  decreased  during the 1995
nine months to 24.6% as compared to 25.4% during the 1994 nine months.

     Investment  income increased by  approximately  $105,000 (41%) for the 1995
nine months from the 1994 nine months  primarily  due to an increase in interest
rates and a greater amount of funds available for investment.

     Interest expense increased by approximately $63,000 (81%) for the 1995 nine
months as compared  to the 1994 nine  months as a result of the debt  associated
with  a  license  agreement  entered  into  in  July  1994.  See  Note  E to the
Consolidated Financial Statements.



                                       11
<PAGE>


     The  effective  tax rate  decreased  to 37.3% for the 1995  nine  months as
compared  to  38.6%  for  the  1994  nine  months  primarily  due  to  increased
non-taxable municipal bond interest income.

   Fiscal Year Ended February 28, 1995
   Compared to Fiscal Year Ended February 28, 1994

     Revenues  increased by approximately $2.9 million (23%) for the fiscal year
ended February 28, 1995 ("fiscal  1995") from the fiscal year ended February 28,
1994  ("fiscal  1994").  The increase in revenues is primarily  attributable  to
increased sales to existing and new customers, price increases which took effect
in January and September 1994 and a license agreement entered into in July 1994.
See Note E to the Consolidated Financial Statements.

     Cost of operations  increased by  approximately  $209,000  (10%) for fiscal
1995 as compared to fiscal 1994  primarily due to the  amortization  of deferred
license  costs.  See  Note  E to the  Consolidated  Financial  Statements.  As a
percentage of sales, cost of operations decreased from 16% during fiscal 1994 to
14% during fiscal 1995 due to increased  sales volume in excess of the growth in
cost of operations.

     Selling,  general and  administrative  expenses  increased by approximately
$224,000  (7%) for fiscal 1995 from fiscal 1994  primarily due to an increase in
personnel  costs and  consulting  fees  related to the upgrade of the  Company's
computer networking system. As a percentage of revenues, such expenses decreased
during fiscal 1995 to 23% as compared to 27% during  fiscal 1994.  This decrease
resulted from changes to an executive  officer's  compensation  agreement  which
kept such costs constant for fiscal 1995 as compared to fiscal 1994.

     Investment income increased by approximately $184,000 (95%) for fiscal 1995
from fiscal 1994  primarily due to an increase in interest rates and to a lesser
extent the  adoption of  Statement of  Financial  Accounting  Standards  No. 115
"Accounting  for  Certain  Investments  in Debt  and  Equity  Securities"  which
requires the Company to record any unrealized  gains and losses from  securities
available for sale as a component of stockholders'  equity. In contrast,  during
fiscal  1994,  the  Company  recorded  an  unrealized  loss  as a  reduction  of
investment income.

     Interest expense of approximately  $129,000 for fiscal 1995 resulted from a
license  agreement  entered  into in July 1994.  See Note E to the  Consolidated
Financial Statements.

     The  effective  tax rate  decreased to 37.8% for fiscal 1995 as compared to
38.6% for fiscal  1994 as a result of an increase  of  tax-free  municipal  bond
interest earned in fiscal 1995.

   Fiscal Year Ended February 28, 1994
   Compared to Fiscal Year Ended February 28, 1993

     Revenues increased by approximately $2.5 million (25%) for fiscal 1994 from
the fiscal  year ended  February  28,  1993  ("fiscal  1993").  The  increase in
revenues is  primarily  attributable  to  increased  sales to  existing  and new
customers.  Price  increases  which took effect in October 1992 and January 1994
also impacted revenues favorably during fiscal 1994.

     Cost of  operations  remained  constant  during  fiscal 1993 and 1994,  but
decreased as a  percentage  of revenues  from 19.6% during  fiscal 1993 to 15.8%
during fiscal 1994 due to increased sales volume.

     Selling,  general and  administrative  expenses  increased by approximately
$657,000  (24%) for fiscal 1994 from fiscal 1993 primarily due to an increase in
executive compensation which was based upon Company performance.

     Investment income decreased by approximately  $77,000 (28%) for fiscal 1994
compared  to fiscal  1993,  primarily  due to a decline in the  market  value of
certain investments.

     There was no  significant  change in the  effective  tax rate during fiscal
1993 and 1994.

Liquidity and Capital Resources

     Historically,  the Company has  financed  its cash flow  requirements  with
funds  generated  from  operations.  At November 30, 1995, the Company had cash,
cash equivalents and marketable  securities of  approximately  $11.4 million and
working capital of approximately $15.6 million.

     Net cash flows from operating  activities  amounted to  approximately  $4.7
million  and  $5.4  million  during  fiscal  1995  and  the  1995  nine  months,
respectively.



                                       12
<PAGE>


     Net cash  used in  investing  activities  amounted  to  approximately  $2.6
million  and  $1.1  million  during  fiscal  1995  and  the  1995  nine  months,
respectively.  Approximately  84% of the 1995 nine  month  amount  reflects  the
purchase of marketable  securities.  The  remainder  reflects  expenditures  for
capital equipment and the purchase of GeoDemX, net of cash acquired.

     Net cash  used in  financing  activities  amounted  to  approximately  $3.5
million  and  $4.2  million  during  fiscal  1995  and  the  1995  nine  months,
respectively.  Approximately  75% of the 1995 nine  month  amount  reflects  the
payment of dividends.  The remainder reflects the purchase of treasury stock and
the payment of long-term  debt  pursuant to the  licensing  agreement  described
below.

     Effective  July 1, 1994,  the Company  entered  into a licensing  agreement
pursuant to which it became  obligated to pay the licensor a total of $4,200,000
payable in decreasing annual  installments  through July 2003. See Note E to the
Consolidated Financial Statements.

     On March 22, 1995,  the Board of Directors  authorized the repurchase of up
to 200,000 shares of the Company's  Common Stock.  On April 7, 1995, the Company
purchased  24,600 shares of its Common Stock for an aggregate price of $509,238.
An additional 300 shares were  repurchased on November 16, 1995 for an aggregate
price of $7,634. The Company may from time to time repurchase  additional shares
after the completion of this offering.

     On June 22,  1995,  the Company  consummated  an  agreement  (the  "GeoDemX
Agreement")  pursuant to which it  acquired,  through  GeoDemX,  a  wholly-owned
subsidiary  of the  Company,  a business  engaged in the sale of  geodemographic
software -- an  emerging  category of  software  defined by the  combination  of
computerized maps with electronic  demographic data -- for use in the generation
of sales leads. See "Business -- Products and Services." Pursuant to the GeoDemX
Agreement,  the Company agreed to advance  GeoDemX  $750,000 to fund its working
capital  requirements and other operating  expenses,  of which $685,000 had been
advanced as of January 24, 1996.  The Company has not yet  determined the extent
to which it will  continue  to  invest  in the  GeoDemX  technology  beyond  the
remaining  $65,000  commitment  and there can be no  assurance  that the GeoDemX
technology  will  ever  be  successfully  commercialized.  Although  it  is  the
Company's present intention to pursue the marketing and commercialization of the
GeoDemX  technology,  in the event the Company  determines  not to fund  further
development  of the GeoDemX  business,  it may be required to recognize  certain
charges  relating to the  discontinuation  or disposition of the business.  Such
charges,  which  management  believes would not exceed  $400,000 before taxes at
November  30,  1995,  may be expected to have a material  adverse  effect on the
Company's  net  earnings and earnings per share during the quarter in which such
determination  is made.  Continued  investments  in  GeoDemX,  if made,  are not
expected to have a material effect on the Company's liquidity.

     Pursuant  to  the  GeoDemX  Agreement,  additional  consideration  for  the
acquisition  will  involve  the  issuance by the Company of shares of its Common
Stock having a market value equal to between 40% and 50% of the Pre-Tax Earnings
(as  defined),  if any, of the GeoDemX  business  during the fiscal years ending
February 28 or 29, 1996,  1997,  1998 and 1999. Any payment  required during the
second  year will be  reduced  in the event the  GeoDemX  operations  generate a
Pre-Tax Loss (as defined)  during the first year. The GeoDemX  Agreement  grants
the sellers the option to receive a portion of any payments earned in cash.

     The Company believes that available cash,  together with revenues generated
from operations,  will be sufficient to fund the Company's continuing operations
and the payment of dividends for the  foreseeable  future.  The Company may also
from time to time consider the acquisition of complementary businesses, products
or technologies  which may require the Company to obtain  additional  financing.
The Company has no present understandings,  commitments or agreements, nor is it
engaged  in  any  discussions  or   negotiations,   with  respect  to  any  such
transaction.

Backlog

     The Company does not consider  its backlog of orders to be  significant  to
its business since all orders are filled shortly after receipt.

Seasonality

     Historically,  the Company has experienced higher sales and earnings in the
fourth and first fiscal quarters as its new lists become available and customers
prepare for spring  mailings in order to take advantage of seasonal  events such
as graduations and proms. The Company experiences lower demand during the summer
months of the Company's second fiscal quarter, when schools are not in session.



                                       13
<PAGE>

                                    BUSINESS

     American List  develops,  maintains and markets one of the largest and most
comprehensive  databases of high school,  college, and pre-school through junior
high school students in the United States,  currently containing  information on
approximately 30 million  individuals.  The Company rents lists derived from its
database for use primarily in direct mail and telemarketing programs. During the
fiscal  year  ended   February  28,  1995,  the  Company  rented  its  lists  to
approximately 3,200 customers,  including list brokers and advertising agencies,
financial institutions, retailers and educational institutions.

     The Company's  computerized  database  contains  information  such as name,
address,  gender and, if available,  date of birth and  telephone  number of the
individuals included. From this database, the Company extracts,  manipulates and
sorts  information to create its multiple list products which are available in a
variety of formats,  including  prospect lists,  mailing  labels,  3" x 5" index
cards and  computer  magnetic  tapes,  cartridges  and  disks.  American  List's
computer processing facility provides it with the ability to customize its lists
to best serve each customer's marketing goals.

     The  information  contained  in the  Company's  database is derived  from a
number of sources which are the result of long-term  relationships  developed by
the Company over the past 30 years, as well as from certain  publicly  available
sources.   The  Company  believes  that  its  relationships  with  many  of  its
information  sources make it difficult for others to obtain comparable data and,
accordingly, provide the Company with a competitive advantage.

     The Company's total revenues have grown from $8.8 million in fiscal 1991 to
$15.5 million in fiscal 1995, reflecting a compound annual growth rate of 15.2%.
During this same  period,  operating  income has grown from $4.7 million to $9.7
million,  reflecting a compound annual growth rate of 19.9%. Management believes
this  growth  was  primarily  attributable  to  increased  use of the  Company's
products  by new and  existing  customers,  due in part to  growth in the use of
direct  marketing  generally  during this period.  Additionally,  the  Company's
operating  margins  increased from 53.5% in fiscal 1991 to 62.5% in fiscal 1995,
reflecting  the Company's  ability to leverage the high component of fixed costs
inherent in its business.

     The   Company's   strategy  is  to  focus  on   developing   and  marketing
comprehensive lists utilizing its proprietary  database.  The Company's strategy
consists of the following elements:

      o   Maintain a  comprehensive  and  accurate  database.  The Company  will
          continue to emphasize its  commitment to  maintaining  the accuracy of
          its database and to enhancing its content.

      o   Increase  sales to existing  customers.  The Company will  continue to
          expand marketing efforts to existing customers.  Generally,  customers
          initially utilize only a small portion of the Company's database,  and
          increase their usage after successful implementation.

      o   Broaden customer base; identify new markets. The Company will continue
          to broaden its  customer  base by  identifying  new markets  which can
          utilize the Company's existing products and services. For example, the
          Company  recently  began  marketing its products to operators of camps
          and amusement parks.

      o   Introduce new list products. The Company intends to continue to expand
          its product offerings and plans to introduce new lists which appeal to
          the Company's current customers. Recently, the Company began marketing
          data on newly  engaged  couples and has rented  these lists to many of
          the Company's existing customers,  including  photographers and formal
          wear retailers.

      o   Maintain a high level of customer  service.  The Company will continue
          to emphasize its ability to quickly fill and ship customer orders,  to
          provide a high rate of deliverable names and to customize its database
          to meet customer specifications.

      o   Develop other products and services. In addition to its list products,
          the Company is continually  investigating new opportunities to provide
          other products and services.  Examples include the acquisition in June
          1995 of a  business  engaged  in the  sale of  software  incorporating
          mapping and demographic  information  which is used for the generation
          of sales leads,  and the possible  establishment  of a web site on the
          Internet.



                                       14
<PAGE>


The Direct Marketing Industry

     The direct  marketing  industry is composed of  businesses  that use direct
mail and other methods of direct consumer  contact to promote their products and
services. Unlike traditional forms of advertising,  which are aimed at promoting
a product or service  to a broad  audience  through  print or  broadcast  media,
direct  marketing  solicits a direct  response  from the  consumer  and  targets
potential customers most likely to purchase a company's products and services.

     The use of direct marketing has increased steadily over the last decade. In
the years  prior to and during the 1970's,  the costs  associated  with  selling
products  and  services on a mass market basis were  relatively  low,  while the
costs of computer  processing and data management  were  prohibitive for all but
the largest businesses.  In the 1980's, the cost of computer technology declined
while  marketing  and selling  costs  increased  dramatically.  Businesses  have
responded to these trends by  increasing  the use of computer  technology to use
direct  marketing  techniques to target  potential  customers more precisely and
efficiently.  In  addition,  the  declining  costs of  computer  resources  have
afforded businesses, particularly smaller businesses, the opportunity to develop
and implement more sophisticated marketing programs in-house.

     In recent  years,  the use of  direct  marketing  has grown  substantially.
According  to the U.S.  Department  of Commerce,  between  1989 and 1994,  total
advertising  expenditures grew at a compound annual rate of 3.75%,  while direct
mail  expenditures  grew at 5.96%.  The growth in direct marketing has increased
the need for  comprehensive,  current and accurate  information to identify high
probability  purchasers.  This  information,   combined  with  direct  marketing
programs,  results in lower expense per sales contact and increased revenue from
identified customers.

Products and Services

     The Company  markets a variety of products and services,  which are created
from  the  information  contained  in its  database.  The  Company  has  devoted
significant  time and  effort  to  developing,  maintaining  and  enhancing  its
database. The Company utilizes an IBM 4381 mainframe system for data compilation
and list production.  Data inputting is outsourced to third party vendors.  Data
is  backed  up  as   information  is  updated  and  is  then  stored  off  site.
Sophisticated  computer  hardware  and  software  enable the rapid  compilation,
processing,  storage,  sorting and quality control of inputted data. The Company
also  utilizes  software to check the accuracy of the inputted  data,  including
spelling, zip code information, address and date of birth, as well as to perform
the valuable task of removing duplication from the Company's list products. Each
of the  Company's  lists is  guaranteed  to be at least 95%  deliverable  if the
mailing takes place within 30 days after  receipt of the list. To date,  refunds
pursuant to this guarantee arrangement have not been material.

     The Company  typically  will rent its lists for a one-time use unless other
arrangements are made. Rental prices for a one-time use generally range from $60
to $120 per  thousand  names  depending  upon the criteria  selected.  Rates for
unlimited use of a list for a one year period  typically range from $150 to $250
per thousand names. In order to protect the lists from  unauthorized  usage, the
Company seeds its lists with decoy names.

     The Company currently markets its lists in the following categories:

   High School Students

     According  to the  U.S.  Department  of  Education's  Digest  of  Education
Statistics 1995, there were approximately 14.0 million  individuals  enrolled in
high school for the 1995-96  school year. The Company has compiled a database of
approximately 9 million names, or 64% of this population  segment,  which it has
divided from grades 9 through 12. The Company believes this is the most complete
and accurate list of high school students available. For fiscal 1995, rentals of
high school  student  lists  accounted  for  approximately  58% of the Company's
revenues.  The high school  student list is used by  marketers of credit  cards,
scholarships,  colleges,  the armed  services,  catalogue  items,  formal  wear,
magazines,  computers,  software and accessories.  This segment,  as well as the
college  segment of the Company's  database,  has  significant  appeal to direct
marketing companies,  which place a very strong emphasis on effectively reaching
younger consumers,  as they are seen as important first-time buyers who are in a
position to form their own long-term  buying habits and develop brand loyalties.
The Company updates this list as new  information  becomes  available,  which is
generally on a monthly basis.



                                       15
<PAGE>

   College Students

     The college  student  market is  attractive to direct  marketing  companies
because of the significant  amount of money college  students have available for
discretionary spending. Additionally,  marketers generally wish to cultivate the
development  of  first-time  buying  habits  of  this  group.  Furthermore,  the
Company's  information is extremely  valuable to marketers because the transient
nature of college students makes them often difficult to reach.


     American List has compiled a database of  approximately  6 million names of
students  attending  approximately  1,200  institutions  in all 50 states.  This
represents   approximately   42%  of  the  14.4  million  students  enrolled  in
institutions of higher  education in 1995,  according to the U.S.  Department of
Education's  Digest  of  Education  Statistics  1995.  The  Company  offers  its
customers  this  list  segmented  by  school,  class  and/or  major.   Customers
purchasing  this list include  companies  marketing  automobiles,  credit cards,
clothing  and  scholarships.  The Company  recreates  its college  student  list
primarily in the late fall and winter when student addresses become available.

   Pre-School Through Junior High School Students

     In 1995,  there were an estimated 44.7 million  children in this population
segment in the United  States,  according to the U.S.  Department of Education's
Digest of Education  Statistics  1995.  American List has compiled a database of
approximately  34%, or 15 million names,  of these children  between the ages of
two and 13. Applications of this list include the marketing of encyclopedias and
books,  children's  magazines,  children's  catalogue  items,  summer  camps and
amusement parks. The Company updates this list as information becomes available,
generally on a monthly basis.

   Young Adults

     American  List has  compiled a database  of over 40 million  names of young
adults between the ages of 19 and 36. This list represents  approximately 55% of
the estimated 72.8 million individuals in this population segment in 1995, based
on data compiled by the Population  Division,  U.S. Bureau of the Census,  1990.
Applications  of this list include the marketing of  automobiles,  trade schools
and the armed  services.  The Company  updates this list as information  becomes
available  which is generally on a monthly  basis.  Historically,  this list has
accounted for less than 5% of the Company's revenues.

   Other List Products and Services

     In order to expand its  customer  base and  increase  sales to its existing
customers,  the Company is focusing on new list products and new applications of
its  database.  The Company  has  recently  introduced  the  following  new list
compilations:  (i) a list of newly  engaged  couples which it markets for use by
caterers,  musicians,  photographers  and other product and service providers in
the  wedding  market as well as to  insurance  companies  and others  seeking to
target  newlyweds;  and (ii)  religious  and ethnic  compilations  which it will
market  for  use  by  religious  and  ethnic   publications   and  colleges  and
universities, as well as existing customers. These lists are designed to further
a company's  ability to distinctly  target  customers  through direct  marketing
programs.

     Additionally,  the  Company  offers  its  customers  a full  range  of data
processing  services which enable them to maintain their current  customer files
and  prospect  files for ongoing  mailings.  Among the  services  offered by the
Company are carrier route coding,  address  standardization,  postal presorting,
file overlays, back end mailing analysis,  tape/diskette conversions,  telephone
appending, merge/purge and custom programming.

   New Products and Services

     In June 1995, the Company, through its GeoDemX subsidiary, acquired certain
assets  and  liabilities  of an  early  stage  business  engaged  in the sale of
software that incorporates computerized maps and electronic demographic data for
the  generation  of sales leads.  The GeoDemX  software is designed to permit an
organization to selectively  target a prospective  customer base that is similar
to that  organization's  existing  customer base.  GeoDemX also resells software
manufactured by MapInfo Corp.

     As part  of the  Company's  strategy  to  expand  the  applications  of its
database,  the Company is contemplating  the  establishment of a web site on the
Internet,  which would incorporate  programming  designed to appeal primarily to
high school and college  students.  Revenues are  anticipated to be derived from
the sale of  advertising  space,  initially  to the  existing  customers  of the



                                       16
<PAGE>


Company who wish to employ  another  medium as part of their  overall  marketing
strategy.

Customers

     The Company's  customer  base is comprised of list brokers and  advertising
agencies which resell the Company's list products as well as end users employing
direct mail and  telemarketing  campaigns  as part of their  marketing  efforts.
Among the  numerous  large and small  entities who have  utilized the  Company's
lists  over the years are banks and other  financial  institutions,  educational
institutions  such as  colleges  and trade  schools,  the armed  forces,  record
companies,   publishers,  catalogue  companies,  retailers  and  consumer  goods
marketers.  A significant  portion of the  Company's  recent growth has been the
result of increased marketing expenditures by financial institutions relating to
the promotion of credit cards and other  products.  List brokers and advertising
agencies,  which are resellers of the Company's products,  generally account for
between 40% and 50% of annual revenues.  These customers generally receive a 20%
brokerage  commission on their sales. The Company's  revenues are calculated net
of such brokerage commissions.  In each of the past 10 years, no single customer
has accounted for in excess of 5% of the Company's revenues.

     The Company's in-house marketing staff continually seeks new and innovative
applications  for the  Company's  list products in order to expand the Company's
customer  base.  During  fiscal  1995 for  example,  the  Company  substantially
increased  the  marketing  of its child and student  lists to  amusement  parks,
summer camps, zoos, bowling alleys and photographers.

     To date, the Company's  experience  has been that customers  initially rent
only a small portion of the  Company's  database and  generally  increase  their
usage over time. The Company  believes this results from  customers'  increasing
familiarity  with the  effectiveness  of the Company's  products in their direct
marketing programs.

Sales and Marketing

     The Company  markets its products and services to existing and  prospective
customers through a 10-person  marketing staff which conducts  telemarketing and
direct sales, and through third party resellers such as independent list brokers
and  advertising  agencies.  The Company also  continually  seeks to broaden its
customer base by attending trade shows and conventions. The Company has recently
increased  expenditures for in-house  advertising and expects that revenues from
direct sales as a percentage of total revenues will increase in the future.

Competition

     The Company  competes with a number of small and large  companies,  many of
which  have  substantially  greater  resources  and  provide a broader  array of
services than does the Company.  These companies  include list  compilers,  list
brokers,  marketing  consultants and advertising  agencies and include companies
such as MetroMail  Corp., a subsidiary of R.R.  Donnelley & Sons Co.,  Donnelley
Marketing,  Inc., TRW, Inc. and Equifax, Inc. The primary competitive factors in
the children and student list business are the  reliability of the  information,
the level of service provided and pricing. The Company believes the accuracy and
breadth  of its  database,  its  service  and its  prices  enable  it to  remain
competitive.  The Company  maintains  long-term  relationships  with many of its
customers and information sources and considers this a competitive advantage, as
well as a significant  barrier to entry to the student list  business.  Although
Educational  Testing  Services of Princeton,  New Jersey also provides  lists of
high  school  students,  it  does  so  only  for  non-profit  institutions  and,
accordingly, competes with the Company solely in this limited market.

Rights to Data

     The Company attempts to protect its database and certain of its software by
relying on trade  secret laws and seeding its lists with decoy names to identify
unauthorized  usage.  The Company has not filed for copyright  protection of its
database or list products. There can be no assurance that the steps taken by the
Company will be adequate to deter  misappropriation  of its data or  independent
third party development of substantially similar products and technology.

     A patent  application  relating  to the GeoDemX  software  product has been
filed with the PTO. There can be no assurance that this patent  application will
result in a patent being issued or that any issued  patent will afford  adequate
protection to the Company in the event that the GeoDemX  product is successfully
commercialized.



                                       17
<PAGE>


Facilities

     The Company's principal executive offices and computer facility are located
in  approximately  8,300 square feet of space at 330 Old Country Road,  Mineola,
New York,  and are  occupied  pursuant to a lease which  terminates  on June 15,
2001.  Rent expense was $288,000  during the year ended  February 28, 1995.  The
lease contains an escalation clause relating to increases in real estate taxes.

     GeoDemX currently occupies  approximately 2,300 square feet of office space
at 17117 West Nine Mile Road,  Southfield,  Michigan  pursuant  to a lease which
terminates  on May 31,  1996.  The base  monthly  rental is $2,204.  The Company
believes  it will be able to renew  its  lease or  lease  new  space at the same
building should it determine to do so.

Employees

   
     At March 6, 1996,  the Company had 37 employees,  including 10 in marketing
and sales,  seven in  administration,  five in data  compilation,  eight in data
processing operations and seven in its GeoDemX operations. None of the Company's
employees is subject to a collective  bargaining  agreement  nor has the Company
ever  experienced  a work  stoppage.  The  Company  believes  that its  employee
relations are good.
    



Legal Proceedings

     There are currently no legal proceedings to which the Company is a party.



                                       18
<PAGE>

                                   MANAGEMENT

Executive Officers and Directors

     The  following  table  sets  forth the  names,  ages and  positions  of the
executive officers and directors of the Company:

<TABLE>
<CAPTION>

                Name                                              Position                    Age
                ----                                               ------                     ---
         <S>                                        <C>                                       <C>
         Martin Lerner (1).....................     Chief Executive Officer, President,       63
                                                      Treasurer and Director
         Jan Stumacher (1).....................     Vice President and Director               43
         J. Morton Davis ......................     Director                                  67
         Kenton Wood ..........................     Director                                  48
         Ben Ermini (2) .......................     Director                                  59
         Philip Lubitz (2) ....................     Director                                  62


</TABLE>

- ------------
(1) Member of the Stock Option Committee
(2) Member of the Audit Committee

     Martin Lerner has served as Chief Executive Officer,  President,  Treasurer
and Director of the Company  since 1965.  Mr. Lerner also serves on the Board of
Directors of the National Center for Missing and Exploited Children.

     Jan Stumacher  joined the Company in 1971 and has been a Vice  President of
the  Company in charge of sales and  marketing  since 1984 and a director of the
Company since 1988.

     J. Morton Davis has been Chairman of D.H. Blair Investment Banking Corp., a
member of the New York Stock Exchange,  or its predecessor  entity for more than
the last five years. He has been a director of the Company since 1983.

     Kenton Wood has been Chairman and Chief  Executive  Officer of D.H. Blair &
Co.,  Inc.,  a member of the New York Stock  Exchange,  since  January  1992 and
served as its  President for more than five years prior  thereto.  He has been a
director of the Company since 1992.

     Ben Ermini has been Director of Case  Management of the National Center for
Missing and Exploited  Children for more than the last five years. He has been a
director of the Company since 1992.

     Philip Lubitz has been President of the Dover Group,  an employee  benefits
consulting  firm,  for more than the last five years.  He has been a director of
the Company since 1992.

     Directors serve until the next annual meeting or until their successors are
elected  and  qualified.  Officers  serve  at the  discretion  of the  Board  of
Directors,  subject  to rights,  if any,  under  contracts  of  employment.  See
"Management -- Employment Agreements."

     The  Securities  and Exchange  Commission is  conducting  an  investigation
concerning  various business  activities of D.H. Blair Investment  Banking Corp.
and  D.H.  Blair  &  Co.,  Inc.  (collectively,   the  "Blair  Companies").  The
investigation  appears to be broad in scope,  involving  numerous aspects of the
Blair  Companies'  compliance  with Federal  securities laws and compliance with
Federal  securities laws by issuers whose  securities  were  underwritten by the
Blair Companies, or in which the Blair Companies made over-the-counter  markets.
The Company has been advised by the Blair Companies that the  investigation  has
been ongoing since at least 1989, that the Blair Companies are cooperating  with
the investigation and that they cannot predict whether this  investigation  will
ever  result  in any  type  of  formal  enforcement  action  against  the  Blair
Companies.

Board Committees

     The Board of Directors has a Stock Option Committee which  administer's the
Company's stock option plan. See "Management -- Stock Option Plan." The Board of
Directors also has an Audit Committee which reviews the results and scope of the
audit and other accounting related matters.



                                       19
<PAGE>


Director Compensation

     Directors  do not  receive  compensation  for Board or  committee  meetings
attended  but are  reimbursed  for their  expenses in attending  such  meetings.
Directors are not precluded  from serving the Company in any other  capacity and
receiving compensation therefor.

Executive Compensation

     The  following  summary   compensation   table  sets  forth  the  aggregate
compensation  paid or accrued by the Company to the Chief Executive  Officer and
to executive officers whose annual compensation  exceeded $100,000 during fiscal
1995 (collectively,  the "Named Executive  Officers") for services during fiscal
1995, 1994 and 1993:

<TABLE>
<CAPTION>

                                              Summary Compensation Table

                                                                                         Long Term
                                                   Annual Compensation                 Compensation
                                                ------------------------        -----------------------------
        Name and                                                                                 All Other
   Principal Position                Year       Salary($)       Bonus($)        Options(#)  Compensation($)(1)
   ------------------                ----       ---------       --------        ----------  ------------------
<S>                                  <C>         <C>             <C>              <C>             <C>   
Martin Lerner ..................     1995        212,881         737,119          50,000          24,250
  President and Chief                1994        207,470         727,576             --           30,000
  Executive Officer                  1993        201,625         524,792             --           30,000

Jan Stumacher ..................     1995        425,000         191,654          90,000          24,250
  Vice President                     1994         82,981         503,616           8,250          30,000
                                     1993         80,642         276,207           8,250          30,000

</TABLE>

- ----------
(1)  Includes  amounts paid pursuant to pension and profit  sharing  plans.  The
     pension  plan  contributions  by the Company are credited to the account of
     each employee and are based upon a percentage of salary,  including  bonus.
     Contributions for the profit sharing plan are allocated  proportionately by
     salary and bonus to each employee's account.

     The  following  table  sets  forth  certain  information  with  respect  to
individual  grants of stock  options made during the fiscal year ended  February
28, 1995 to each of the Named Executive Officers:

<TABLE>
<CAPTION>

                                            Option Grants in Last Fiscal Year

                                                                                 Potential Realizable Value at
                                                                                    Assumed Annual Rates of
                                                                                   Stock Price Appreciation
                                          Individual Grants                           for Option Term (1)
                        -----------------------------------------------------       ---------------------
                                          % of
                                      Total Options
                                       Granted to      Exercise
                          Options       Employees       or Base    Expiration
        Name            Granted(#)   in Fiscal Year   Price($/Sh)     Date           5%($)        10%($)
        ----            ---------    --------------   -----------  -----------      -------      --------

<S>                        <C>              <C>         <C>          <C>            <C>           <C>
Martin Lerner  ........       --            --             --             --            --             --
Jan Stumacher .........    90,000           90%         $18.00       07/19/04       $81,000       $162,000

</TABLE>

- ----------
(1)  Amounts  for the  Named  Executive  Officers  shown  under  the  "Potential
     Realizable  Value" columns above have been  calculated by  multiplying  the
     exercise price per share by the annual  appreciation rate shown (compounded
     for the term of the options),  subtracting the exercise price per share and
     multiplying the resulting gain per share by the number of shares covered by
     the options.



                                       20
<PAGE>


     The  following  table sets forth  certain  information  with respect to the
number and value of unexercised  options held by the Named Executive Officers as
of February 28, 1995:

<TABLE>
<CAPTION>

                Aggregated Option Exercises in Last Fiscal Year and FY-End Option Values

                                                                                               Value of
                                                                          Number of           Unexercised
                                                                        Unexercised          In-the-Money
                                                                         Options at           Options at
                                                                         FY-End (#)           FY-End ($)
                                Shares Acquired          Value          Exercisable/         Exercisable/
           Name                  on Exercise(#)       Realized($)       Unexercisable        Unexercisable
           ----                   ------------         --------          -----------          ----------
<S>                                   <C>                <C>            <C>                <C>
Martin Lerner  .............           --                 --                 --                   --

Jan Stumacher  .............           --                 --            16,500/90,000      $158,500/$202,500

</TABLE>

Employment Agreements

     On August 15, 1983, Martin Lerner entered into an employment agreement (the
"Lerner  Agreement") with the Company to serve as President of the Company.  The
Lerner Agreement presently provides for a current base annual salary of $220,678
plus an incentive  bonus equal to the sum of (i) 5% of the pre-tax net income of
the Company  provided  pre-tax  income is at least  $1,943,082  (which amount is
subject to annual cost of living adjustments),  (ii) 7 1/2% of the next $200,000
of pre-tax net income and (iii) 10% of any pre-tax net income in excess thereof.
The Lerner Agreement provides for annual cost of living adjustments based on the
increase in the Cost of Living Index as of July of each employment year over the
Cost of Living Index for the month of July 1985.  On April 12, 1995,  the Lerner
Agreement  was amended to provide that the maximum  annual  compensation  in the
form of salary and incentive bonus payable to Mr. Lerner for any employment year
would be  $950,000.  In  addition,  Mr.  Lerner was granted  10-year  options to
purchase 50,000 shares of Common Stock at an exercise price of $21 per share.

     The Lerner Agreement is currently subject to automatic renewal from year to
year unless either the Company or Mr. Lerner gives six months  written notice of
termination,  which notice  shall become  effective as of August 15 in any year.
The Lerner Agreement  contains  confidentiality  provisions and a five-year post
termination  non-competition  provision  with  respect to the high  school  list
business.

     In July 1994,  Jan  Stumacher  entered into an  employment  agreement  (the
"Stumacher  Agreement") with American Student List Company,  Inc.  ("ASL"),  the
Company's wholly-owned  subsidiary,  to serve as Executive Vice President of ASL
for a base annual salary of $425,000 per annum retroactive to March 1, 1994. The
Stumacher  Agreement  also  provides for an  incentive  bonus equal to 8% of any
annual  increase in the pre-bonus  operating  income (as defined) of the Company
over the  preceding  year. In the event the  pre-bonus  operating  income of the
Company  decreases  for any given fiscal year,  the amount used as the preceding
year's pre-bonus operating income in the calculation of the ensuing year's bonus
will be the highest pre-bonus  operating income determined in any previous year.
Pursuant to the Stumacher  Agreement,  the Company granted Mr. Stumacher options
to  purchase  90,000  shares at an  exercise  price of $18.00 per  share,  which
options vest incrementally from March 1996 through March 2001.

     The initial term of the  Stumacher  Agreement  expires on February 28, 2001
after  which  time it is  renewable  at Mr.  Stumacher's  option for up to three
additional  one-year periods;  provided,  however,  that ASL is not obligated to
renew  for the  second  or  third  renewal  period  if the  Company's  pre-bonus
operating  income  for the  fiscal  years  ending  February  28,  2002 or  2003,
respectively, is less than that of the fiscal year ending February 28, 2001. The
Stumacher  Agreement  contains  confidentiality  provisions  and a two-year post
termination non-competition provision.

Stock Option Plan

     In 1992 the Board of  Directors  adopted,  and the  Company's  stockholders
approved, the 1992 Stock Option Plan (the "Plan") covering 300,000 shares of the
Company's Common Stock pursuant to which  employees,  officers and directors of,
and consultants or advisers to, the Company and any subsidiary  corporations are
eligible to receive  incentive stock options  ("incentive  options")  within the
meaning of Section 422 of the  Internal  Revenue  Code of 1986,  as amended (the
"Code") and/or options that do not qualify as incentive options  ("non-qualified



                                       21
<PAGE>


options").  The Plan, which expires in May 2002, is administered by the Board of
Directors or a committee of the Board of Directors currently comprised of Martin
Lerner and Jan Stumacher.

     Incentive options granted under the Plan are exercisable for a period of up
to 10 years from the date of grant at an  exercise  price which is not less than
the fair market value of the Common Stock on the date of the grant,  except that
the term of an incentive  option granted under the Plan to a stockholder  owning
more than 10% of the outstanding  voting power may not exceed five years and its
exercise  price may not be less than 110% of the fair market value of the Common
Stock on the date of the grant.  To the extent  that the  aggregate  fair market
value, as of the date of grant, of the shares for which incentive options become
exercisable  for the first time by an optionee  during the calendar year exceeds
$100,000,  the  portion  of such  option  which  is in  excess  of the  $100,000
limitation will be treated as a nonqualified  option.  Options granted under the
Plan to officers,  directors  or employees of the Company may be exercised  only
while the  optionee  is employed or retained by the Company or within 90 days of
the date of termination of the employment relationship or directorship. However,
options which are  exercisable  at the time of termination by reason of death or
permanent  disability  of the optionee may be exercised  within 12 months of the
date of termination of the employment  relationship  or  directorship.  Upon the
exercise  of an option,  payment  may be made by cash or by any other means that
the Board of Directors or the committee determines.

   
     As of March 6, 1996,  options to purchase  187,005 shares have been granted
under the Plan at exercise prices ranging from $9.39 to $29.875 per share,  with
a weighted average exercise price of $18.12 per share.
    

Limitation of Liability and Indemnification Matters

     The  Company's   Certificate   of   Incorporation   eliminates  in  certain
circumstances the liability of directors of the Company for monetary damages for
breach of their  fiduciary duty as directors.  This provision does not eliminate
the liability of a director (i) for breach of the director's  duty of loyalty to
the Company or its stockholders;  (ii) for acts or omissions by the director not
in good faith or which involve intentional  misconduct or a knowing violation of
law; (iii) for willful or negligent  declaration of an unlawful dividend,  stock
purchase or redemption; or (iv) for transactions from which the director derived
an improper personal  benefit.  Such limitation of liability does not affect the
availability of equitable remedies such as injunctive relief or rescission.

     The Company believes that it is the position of the Commission that insofar
as the  foregoing  provision  may be invoked to disclaim  liability  for damages
arising  under the  Securities  Act, the  provision is against  public policy as
expressed in the Securities Act and is therefore unenforceable.

   
     The  Company's  By-laws  provide  that  the  Company  shall  indemnify  its
directors,  officers,  employees  or agents to the full extent  permitted by the
Delaware General Corporation Law ("DGCL").
    

     At  present,  there is no pending  litigation  or  proceeding  involving  a
director,  officer,  employee or agent of the Company where indemnification will
be required or permitted.  The Company is not aware of any threatened litigation
or proceeding which may result in a claim for indemnification.



                                       22
<PAGE>

                       PRINCIPAL AND SELLING STOCKHOLDERS

     The following table sets forth certain  information  concerning  beneficial
ownership  of Common  Stock at March 6, 1996 and as adjusted to reflect the sale
of the 1,200,000 Shares offered hereby by the Selling Stockholders,  by (i) each
person known by the Company to own  beneficially  5% or more of the  outstanding
shares of the  Company's  Common  Stock;  (ii) each  director;  (iii) each Named
Executive Officer;  and (iv) all executive officers and directors of the Company
as a group and their  percentage  ownership of Common Stock after  completion of
this offering:


<TABLE>
<CAPTION>


                                         Shares Beneficially                           Shares Beneficially
                                            Owned Before                                   Owned After
         Name and Address                   the Offering                                 the Offering (1)
        of Beneficial Owner           -------------------------    Shares to        --------------------------
      or Selling Stockholder            Number       Percentage   be Offered          Number        Percentage
      ----------------------          ---------      ----------  ------------       ----------      ----------
   
<S>                                   <C>              <C>          <C>             <C>              <C>   
D.H. Blair Investment
  Banking Corp. ..................    2,121,021(2)     46.69%       1,000,000       1,121,021(2)     24.68%
44 Wall Street
New York, NY 10005

Martin Lerner ....................      427,089(3)      9.30%         200,000         227,089(3)      4.94%
330 Old Country Road
Mineola, NY 11501

J. Morton Davis ..................    2,121,021(4)     46.69%       1,000,000(5)    1,121,021(4)     24.68%
44 Wall Street
New York, NY 10005

Jan Stumacher ....................       44,422(5)         *              --           44,422(5)         *

Kenton Wood ......................          --            --              --              --            --

Ben Ermini .......................          --            --              --              --            --

Philip Lubitz ....................          610            *              --              610            *

All directors and
  executive officers
  as a group (six persons) .......    2,593,142        56.08%       1,200,000       1,393,142        30.13%
    
</TABLE>

- ---------
 *   Less than 1%.


   
(1)  In the event the Underwriters  exercise their over-allotment  option, up to
     180,000  additional  Shares  will be sold by Blair.  If the  over-allotment
     option  is  exercised  in full,  Blair's  percentage  ownership  after  the
     offering  will  be  20.71%.   Mr.  Lerner  will  not   participate  in  the
     over-allotment option.

(2)  Includes 200,000 shares held by Blair Holdings.

(3)  Includes  (i)  3,564  shares  held  by his  wife  and  (ii)  50,000  shares
     underlying immediately exercisable options. See "Management."

(4)  Represents shares owned by Blair and Blair Holdings.  Mr. Davis is Chairman
     and Chief Executive  Officer of Blair and is the sole  stockholder of Blair
     Holdings.

(5)  Includes  (i) 1,072  shares  held by his wife;  (ii) 6,000  shares  held in
     custodial accounts for the benefit of his children; and (iii) 31,500 shares
     underlying immediately exercisable options. See "Management." Mr. Stumacher
     is a party to a non-recourse  loan payable from the proceeds of the sale of
     his securities at any time after September 30, 1996.
    

       


                                       23
<PAGE>


                          DESCRIPTION OF CAPITAL STOCK

Common Stock

   
     The Company's  authorized  capital stock  consists of 10,000,000  shares of
Common Stock,  $.01 par value. As of March 6, 1996,  4,542,403  shares of Common
Stock were outstanding.
    

     Holders of shares of Common  Stock are entitled to one vote at all meetings
of  stockholders  for each share held by them and are not entitled to cumulative
voting.  Holders  of Common  Stock have no  preemptive  rights and have no other
rights to  subscribe  for  additional  shares of the Company nor does the Common
Stock  have any  conversion  rights or rights of  redemption.  Holders of Common
Stock are entitled to receive  ratably such  dividends as may be declared by the
Board of  Directors  out of funds  legally  available  therefor.  See  "Dividend
Policy."  Upon  liquidation,  all  holders  of  Common  Stock  are  entitled  to
participate  pro rata in the assets of the Company  available for  distribution.
All of the outstanding shares of Common Stock are fully paid and nonassessable.

Transfer Agent

     Continental Stock Transfer & Trust Company, 2 Broadway, New York, New York,
serves as Transfer Agent and Registrar for the Company's Common Stock.

Certain Provisions of Delaware Law

     Section 203 of the DGCL is applicable  to corporate  takeovers in Delaware.
Subject  to  certain  exceptions  set  forth  therein,  Section  203 of the DGCL
provides that a corporation  shall not engage in any business  combination  with
any "interested  stockholder"  for a three-year  period  following the date that
such  stockholder  becomes an  interested  stockholder  unless (a) prior to such
date,  the board of directors of the  corporation  approved  either the business
combination or the  transaction  which resulted in the  stockholder  becoming an
interested stockholder,  (b) upon consummation of the transaction which resulted
in  the  stockholder   becoming  an  interested   stockholder,   the  interested
stockholder  owned  at  least  85%  of  the  voting  stock  of  the  corporation
outstanding at the time the transaction was commenced (excluding certain shares)
or (c) on or subsequent to such date,  the business  combination  is approved by
the board of  directors of the  corporation  and by the  affirmative  vote of at
least  662/3%  of  the  outstanding  voting  stock  which  is not  owned  by the
interested  stockholder.  Except as specified therein, an interested stockholder
is  defined to  include  any person  that is (a) the owner of 15% or more of the
outstanding  voting stock of the  corporation,  (b) an affiliate or associate of
the corporation and was the owner of 15% or more of the outstanding voting stock
of the  corporation,  at any time within  three years  immediately  prior to the
relevant  date,  and (c) the  affiliates  and  associates  of (a) or (b).  Under
certain  circumstances,  Section 203 of the DGCL makes it more  difficult for an
interested   stockholder  to  effect  various  business   combinations   with  a
corporation for a three-year period,  although the stockholders may, by adopting
an amendment to the corporation's certificate of incorporation or by-laws, elect
not to be governed by this  section,  effective  twelve  months after  adoption.
Neither the  Certificate of  Incorporation  nor the By-Laws  exclude the Company
from the  restrictions  imposed under Section 203 of the DGCL. It is anticipated
that  the  provisions  of  Section  203  of the  DGCL  may  encourage  companies
interested  in  acquiring  the Company to negotiate in advance with the Board of
Directors of the Company since the  stockholder  approval  requirement  would be
avoided  if a  majority  of the  directors  then in office  approve  either  the
business  combination  or the  transaction  which  resulted  in the  stockholder
becoming an interested stockholder.



                                       24
<PAGE>


                         SHARES ELIGIBLE FOR FUTURE SALE

   
     The  Company  has  outstanding  4,542,403  shares  of  Common  Stock.  Upon
completion  of  this  offering   (assuming  no  exercise  of  the  Underwriters'
over-allotment  option),  3,241,738  of such shares will be freely  transferable
without  restriction or further  registration  under the Securities  Act, unless
purchased by affiliates of the Company as that term is defined in Rule 144 under
the Securities  Act. The remaining  1,300,665  shares  outstanding  (assuming no
exercise  of  the  Underwriters'  over-allotment  option)  will  be  "restricted
securities" or owned by affiliates within the meaning of Rule 144 and may not be
sold publicly  unless they are  registered  under the Securities Act or are sold
pursuant to Rule 144 or other  exemption from  registration.  All of such shares
are  currently  eligible  for sale  pursuant  to Rule 144.  Notwithstanding  the
foregoing,   the  officers  and   directors  of  the  Company  and  the  Selling
Stockholders have agreed not to publicly sell any shares of the Company's Common
Stock without the prior  consent of  Oppenheimer & Co., Inc. for a period of 180
days after the date of this  Prospectus,  except for up to 180,000  shares which
may be sold by one of the Selling  Stockholders  pursuant to this  Prospectus to
cover  over-allotments,  if any. The Company has also agreed not to issue shares
of Common  Stock for a period of 180 days  after  the date  hereof,  subject  to
certain  exceptions,  without  the  consent  of  Oppenheimer  &  Co.,  Inc.  See
"Underwriting."

     In general,  under Rule 144 as  currently  in effect,  a person (or persons
whose  shares  are  aggregated),  including  persons  who  may be  deemed  to be
"affiliates" of the Company as that term is defined under the Securities Act, is
entitled to sell within any  three-month  period a number of  restricted  shares
beneficially  owned for at least two years that does not  exceed the  greater of
(i) 1% of the then outstanding shares of Common Stock (45,424 shares immediately
after the  offering)  or (ii) the average  weekly  trading  volume in the Common
Stock during the four calendar weeks  preceding such sale.  Sales under Rule 144
are also subject to certain  requirements  as to the manner of sale,  notice and
the availability of current public  information  about the Company.  However,  a
person who is not an  affiliate  and has  beneficially  owned such shares for at
least three years is entitled to sell such shares  without  regard to the volume
or other resale requirements.

     The Company has reserved an aggregate of 300,000 shares of Common Stock for
issuance  pursuant to its stock  option  plan.  As of March 6, 1996,  there were
options  outstanding to purchase 187,005 shares.  The Company has registered the
shares of Common Stock for  issuance  under the Plan under the  Securities  Act.
Shares of Common  Stock  issued  under the Plan will be freely  tradeable in the
public market,  subject in the case of sale by affiliates to the amount,  manner
of sale, notice and public information requirements of Rule 144. See "Management
- -- Stock Option Plan."
    

     Sales of  substantial  amounts of Common  Stock in the public  market could
have a material adverse effect on the market price of the Common Stock and could
impair the Company's  future  ability to raise  capital  through the sale of its
equity securities. See "Underwriting."



                                       25
<PAGE>

                                  UNDERWRITING

     Subject to the terms and conditions set forth in the Underwriting Agreement
among the Company,  the Selling  Stockholders  and  Oppenheimer  & Co., Inc. and
Furman Selz LLC, as representatives (the "Representatives") of the Underwriters,
the Underwriters  named below have severally agreed to purchase from the Selling
Stockholders,  and the Selling  Stockholders  have agreed to sell to the several
Underwriters,  the  number of shares of Common  Stock set forth  opposite  their
names below:

                                                                    Number
                Underwriters                                       of Shares
                 ----------                                        ---------
        Oppenheimer & Co., Inc. ................................
        Furman Selz LLC ........................................






                                                                   ---------
                Total ..........................................   1,200,000
                                                                   =========

     The  Underwriting  Agreement  provides that the  obligations of the several
Underwriters  thereunder  are subject to approval  of certain  legal  matters by
counsel  and to  various  other  conditions.  The  nature  of the  Underwriters'
obligations  is such that they are committed to purchase all of the above shares
offered hereby if any are purchased.


     The  Underwriters  propose to offer the shares of Common Stock  directly to
the public at the offering price set forth on the cover page of this Prospectus,
and at such price less a concession of not in excess of $   per share to certain
securities  dealers  of which a  concession  not in  excess of $       per share
may be  reallowed to  certain other  securities  dealers.  After  this offering,
the  public  offering price and  other selling  terms  may be changed  by  the 
Underwriters.

     D.H. Blair Investment Banking Corp., one of the Selling  Stockholders,  has
granted to the Underwriters an option, exercisable within 30 days after the date
of this Prospectus, to purchase from such Selling Stockholder up to an aggregate
of 180,000 additional shares of Common Stock to cover  over-allotments,  if any,
at the public  offering  price less the  underwriting  discount set forth on the
cover page of this Prospectus.  If the Underwriters exercise such over-allotment
option to purchase any of the 180,000  additional  shares of Common  Stock,  the
Underwriters have severally agreed,  subject to certain conditions,  to purchase
approximately  the  same  percentage  thereof  as the  number  of  shares  to be
purchased by each of them bears to the 1,200,000 shares offered hereby.

   
     The  officers  and  directors  of the Company and the Selling  Stockholders
beneficially owning 1,311,642 shares in the aggregate and options to purchase an
additional  158,150  shares  after  completion  of this  offering  have  agreed,
pursuant to lock-up  agreements,  that they will not publicly sell,  transfer or
dispose of any shares of Common  Stock of the  Company  for a period of 180 days
after the date of this  Prospectus  without  the consent of  Oppenheimer  & Co.,
Inc.; provided,  however, that Blair may sell up to 180,000 shares in connection
with the Underwriters' over-allotment option.
    

     The Company has agreed not to offer for sale, sell, distribute or otherwise
dispose of,  directly or  indirectly,  shares of Common Stock (or any securities
convertible into,  exercisable for or exchangeable for such shares) for a period
of 180 days after the date of this Prospectus  without the prior written consent
of Oppenheimer & Co., Inc.; provided, however, that the Company may issue shares
of Common Stock upon exercise of outstanding  options or in connection  with the
GeoDemX Agreement.

     The Company  and the Selling  Stockholders  have  agreed to  indemnify  the
Underwriters  against  certain  liabilities,  including  liabilities  under  the
Securities Act, and to contribute to certain  payments that the Underwriters may
be required to make in respect thereof.

     The  Underwriters  have  advised  the  Company  that they do not  intend to
confirm  sales of the  shares  offered  hereby to any  account  over  which they
exercise discretionary authority.



                                       26
<PAGE>

                                  LEGAL MATTERS

     The  validity of the Common Stock  offered  hereby is being passed upon for
the Company and the Selling  Stockholders  by Bachner,  Tally,  Polevoy & Misher
LLP,  380 Madison  Avenue,  New York,  New York  10017.  Certain  legal  matters
relating to the  offering  will be passed upon for the  Underwriters  by Schulte
Roth & Zabel, 900 Third Avenue, New York, New York 10022.


                                     EXPERTS

     The consolidated  balance sheets of the Company as of February 28, 1994 and
1995 and November 30, 1995 and the statements of earnings,  stockholders' equity
and cash flows for each of the years in the three year period ended February 28,
1995 and for the nine month period ended  November 30, 1995,  have been included
herein in reliance on the report of Grant  Thornton LLP,  independent  certified
public accountants, given on the authority of that firm as experts in accounting
and auditing.



                                       27
<PAGE>


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

     The Company hereby  incorporates by reference the following documents filed
with the Commission pursuant to the Exchange Act:

     1.   The  Company's  Annual Report on Form 10-KSB for the fiscal year ended
          February 28, 1995;

     2.   The Company's  Quarterly  Report on Form 10-Q for the period ended May
          31, 1995;

     3.   The  Company's  Quarterly  Report  on Form 10-Q for the  period  ended
          August 31, 1995;

     4.   The  Company's  Quarterly  Report  on Form 10-Q for the  period  ended
          November 30, 1995;

     5.   The Company's Proxy Statement dated June 23, 1995;


     6.   The Company's Current Report on Form 8-K dated June 23, 1995.

     All documents filed by the Company with the Commission  pursuant to Section
13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the date hereof, and
prior to the  termination  of the offering  made  hereby,  shall be deemed to be
incorporated  by reference into this  Prospectus.  Any statement  contained in a
document  incorporated  by  reference  herein  shall be deemed to be modified or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained  herein or in any other  subsequently  filed  document  which  also is
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Prospectus.

     The Company will provide a copy of any documents  incorporated by reference
herein  (excluding  exhibits  to the  documents  so  incorporated,  unless  such
exhibits are  specifically  incorporated by reference into the information  that
this  Prospectus  incorporates),  free of  charge,  to each  person to whom this
Prospectus  is  delivered,  upon  written  or  oral  request  to  American  List
Corporation,   330  Old  Country  Road,  Mineola,  New  York  11501,  Attention:
Controller; Telephone: (516) 248-6100.



                                       28
<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS


Report of Independent Certified Public                  
    Accountants ................................................            F-2

Consolidated Balance Sheets
    February 28, 1994 and 1995 and
    November 30, 1995 ..........................................            F-3

Consolidated Statements of Earnings
    Year Ended February 28, 1993, 1994 and
    1995, and the Nine Months Ended
    November 30, 1994 (unaudited) and 1995 .....................            F-4

Consolidated Statement of Stockholders' Equity
    Year Ended February 28, 1993, 1994
    and 1995, and the Nine Months
    Ended November 30, 1995 ....................................            F-5

Consolidated Statements of Cash Flows
    Year Ended February 28, 1993, 1994 and 1995,
    and the Nine Months Ended November 30,
    1994 (unaudited) and 1995 ..................................            F-6

Notes to Consolidated Financial Statements .....................            F-7



                                      F-1

<PAGE>


               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


Board of Directors and Stockholders
    American List Corporation

     We have audited the  accompanying  consolidated  balance sheets of American
List Corporation and Subsidiaries as of November 30, 1995, February 28, 1995 and
1994, and the related consolidated statements of earnings,  stockholders' equity
and cash flows for the nine months  ended  November 30, 1995 and for each of the
years  in the  three-year  period  ended  February  28,  1995.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable  assurance about whether the  consolidated  financial  statements are
free of material  misstatement.  An audit includes  examining,  on a test basis,
evidence  supporting the amounts and disclosures in the  consolidated  financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
consolidated  financial  statement  presentation.  We  believe  that our  audits
provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material respects,  the consolidated  financial position of American List
Corporation  and  Subsidiaries  as of November 30,  1995,  February 28, 1995 and
1994, and the consolidated  results of their  operations and their  consolidated
cash flows for the nine months ended November 30, 1995 and for each of the years
in the three-year  period ended February 28, 1995, in conformity  with generally
accepted accounting principles.


GRANT THORNTON LLP

Melville, New York
January 16, 1996

                                      F-2

<PAGE>



                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                February 28,
                                                        -------------------------    November 30,
                              ASSETS                        1994          1995          1995
                                                        -----------   -----------   -----------
<S>                                                      <C>           <C>           <C>      
CURRENT ASSETS 
    Cash and cash equivalents ......................     $4,700,262    $3,196,634    $3,227,013
    Marketable securities ..........................      5,668,423     7,351,410     8,143,211
    Trade accounts receivable, net of allowance
       for doubtful accounts of $90,000, $50,000
       and $60,000, respectively ...................      2,938,516     4,393,107     4,310,980
    Unamortized costs of lists .....................        961,195       933,669       872,639
    Prepaid income taxes ...........................             --            --       395,152
    Prepaid expenses and other .....................         65,478        37,042        70,761
                                                        -----------   -----------   -----------
       Total current assets ........................     14,333,874    15,911,862    17,019,756

PROPERTY AND EQUIPMENT - AT COST
    Furniture and fixtures .........................        212,916       226,601       256,881
    Computer equipment .............................        585,254       642,745       987,429
    Leasehold improvements .........................         10,959        10,959        10,959
                                                        -----------   -----------   -----------
                                                            809,129       880,305     1,255,269
    Less accumulated depreciation ..................        601,769       690,427       812,232
                                                        -----------   -----------   -----------
                                                            207,360       189,878       443,037

DEFERRED LICENSE COST, net of accumulated
  amortization of $213,586 and 
  $465,672, respectively ...........................             --     3,125,873     2,873,787

UNAMORTIZED COSTS OF LISTS .........................        822,713       654,402       475,877

OTHER ASSETS .......................................        170,195       230,414       391,834
                                                        -----------   -----------   -----------

                                                        $15,534,142   $20,112,429   $21,204,291
                                                        ===========   ===========   ===========

              LIABILITIES AND STOCKHOLDERS EQUITY

CURRENT LIABILITIES
  Current portion of long-term debt ................    $        --   $   414,569   $   437,665
  Accounts payable .................................        132,417        97,653       259,460
  Accrued pension and profit-sharing contributions .        186,513       192,049       151,000
  Accrued salaries .................................        540,414       363,441       439,272
  Accrued expenses .................................         22,145       179,125       150,948
  Income taxes payable .............................        915,596       170,337            --
  Dividends payable ................................        828,511            --            --
                                                         ----------    ----------    ----------
       Total current liabilities ...................      2,625,596     1,417,174     1,438,345

LONG-TERM DEBT .....................................             --     2,324,890     1,901,244
COMMITMENTS
STOCKHOLDERS' EQUITY
  Common stock, par value $.01 per share;
     authorized 5,000,000 and 10,000,000 shares
     in 1994 and 1995, respectively; issued
     4,142,556, 4,560,013 and 4,541,703 shares,
     respectively ..................................         41,426        45,600        45,417
  Additional paid-in capital .......................             --     6,913,311     6,466,642
  Unrealized gain (loss) on marketable securities ..             --       (11,833)        7,107
  Retained earnings ................................     12,867,120     9,423,287    11,353,170
  Less: treasury stock at cost - 300 shares ........             --            --        (7,634)
                                                        -----------   -----------   -----------
                                                         12,908,546    16,370,365    17,864,702
                                                        -----------   -----------   -----------
                                                        $15,534,142   $20,112,429   $21,204,291
                                                        ===========   ===========   ===========

</TABLE>



        The accompanying notes are an integral part of these statements.


                                      F-3

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

                       CONSOLIDATED STATEMENTS OF EARNINGS
<TABLE>
<CAPTION>
                                                                                                             Nine months ended
                                                                Year ended February 28,                         November 30,
                                                   -----------------------------------------------      ----------------------------
                                                       1993              1994              1995            1994             1995
                                                   -----------       -----------       -----------      -----------     -----------
                                                                                                        (unaudited)
<S>                                                <C>               <C>               <C>              <C>             <C>        
Revenues ...................................       $10,108,463       $12,634,919       $15,494,219      $10,601,178     $13,221,531
                                                   -----------       -----------       -----------      -----------     -----------
Costs and expenses
  Cost of operations .......................         1,984,965         1,992,093         2,200,784        1,635,193       2,025,687
  Selling, general and
     administrative expenses ...............         2,734,063         3,391,260         3,615,328        2,694,247       3,252,192
                                                   -----------       -----------       -----------      -----------     -----------
                                                     4,719,028         5,383,353         5,816,112        4,329,440       5,277,879
                                                   -----------       -----------       -----------      -----------     -----------
     Operating income ......................         5,389,435         7,251,566         9,678,107        6,271,738       7,943,652

Other income (expense)
  Investment income ........................           270,922           193,580           378,430          256,692         361,478
  Interest expense                                          --                --          (129,487)         (78,109)       (141,477)
                                                   -----------       -----------       -----------      -----------     -----------
     Earnings before provision
       for income taxes ....................         5,660,357         7,445,146         9,927,050        6,450,321       8,163,653

Provision for income taxes .................         2,148,000         2,871,000         3,751,000        2,491,000       3,045,000
                                                   -----------       -----------       -----------      -----------     -----------
     NET EARNINGS ..........................        $3,512,357        $4,574,146        $6,176,050       $3,959,321      $5,118,653
                                                    ==========        ==========        ==========       ==========      ==========
Net earnings per common share ..............              $.77             $1.00             $1.36             $.87           $1.13
                                                          ====             =====             =====             ====           =====
Weighted average shares outstanding ........         4,556,881         4,556,881         4,557,445        4,557,810       4,542,742
                                                     =========         =========         =========        =========       =========

</TABLE>



        The accompanying notes are an integral part of these statements.


                                      F-4

<PAGE>


<TABLE>
<CAPTION>
                                             AMERICAN LIST CORPORATION AND SUBSIDIARIES

                                           CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                        Years ended February 28, 1993, 1994 and 1995 and nine months ended November 30, 1995

                                                                                 Unrealized
                                                                   Additional   gain (loss) on
                                                                     paid-in     marketable   Retained      Treasury
                                            Shares       Amount      capital     securities   earnings        stock       Total
                                            ------       ------      -------     ----------   --------        -----       -----
<S>                                       <C>           <C>        <C>             <C>      <C>              <C>       <C>        
Balance at March 1, 1992 ................ 2,761,732     $27,618                              $11,146,400               $11,174,018
Net earnings ............................        --          --                                3,512,357                 3,512,357
Cash dividends declared on
   common stock - $.61
   per share, as adjusted ...............        --          --                               (2,761,732)               (2,761,732)
                                          ---------     -------                              -----------               -----------
Balance at February 28, 1993 ............ 2,761,732      27,618                               11,897,025                11,924,643
Net earnings ............................        --          --                                4,574,146                 4,574,146
Cash dividends declared on
   common stock - $.79
   per share, as adjusted ...............        --          --                               (3,590,243)               (3,590,243)
Issuance of common stock in connection
   with the 3-for-2 stock split ......... 1,380,824      13,808                                  (13,808)                       --
                                          ---------      ------                              -----------               -----------
Balance at February 28, 1994 ............ 4,142,556      41,426                               12,867,120                12,908,546
Issuance of common stock in connec-
   tion with 10% stock dividend .........   414,157       4,141    $6,881,219                 (6,885,360)                       --
Issuance of common stock in connec-
   tion with exercise of stock options ..     3,300          33        32,092                         --                    32,125
Unrealized loss on marketable securities         --          --            --    $(11,833)            --                   (11,833)
Net earnings ............................        --          --            --          --      6,176,050                 6,176,050
Cash dividends declared on
   common stock - $.60 per share ........        --          --            --          --     (2,734,523)               (2,734,523)
                                          ---------     -------    ----------      ------   -----------                -----------
Balance at February 28, 1995 ............ 4,560,013      45,600     6,913,311     (11,833)     9,423,287                16,370,365
Issuance of common stock in connection
   with exercise of stock options .......     6,290          63        62,323          --             --                    62,386
Purchase of common stock for treasury ...        --          --            --          --             --    $(516,872)    (516,872)
Retirement of treasury stock ............   (24,600)       (246)     (508,992)         --             --      509,238           --
Unrealized gain on marketable securities         --          --            --      18,940             --           --       18,940
Net earnings ............................        --          --            --          --      5,118,653           --    5,118,653
Cash dividends declared on
    common stock - $.70 per share .......        --          --            --          --     (3,188,770)          --   (3,188,770)
                                          ---------     -------    ----------      ------    -----------      -------   -----------
Balance at November 30, 1995 ............ 4,541,703     $45,417    $6,466,642      $7,107    $11,353,170      $(7,634) $17,864,702
                                          =========     =======    ==========      ======    ===========      =======  ===========
</TABLE>

         The accompanying notes are an integral part of this statement.

                                       F-5


<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                                              Nine months ended
                                                                         Year ended February 28,                 November 30,
                                                                ---------------------------------------   -------------------------
                                                                    1993          1994          1995          1994          1995
                                                                -----------   -----------   -----------   -----------   -----------
                                                                                                       (unaudited)
<S>                                                             <C>           <C>           <C>           <C>           <C>       
Cash flows from operating activities
Net earnings .................................................  $ 3,512,357   $ 4,574,146   $ 6,176,050   $ 3,959,321   $ 5,118,653
Adjustments to reconcile net earnings to net cash
   provided by operating activities
     Depreciation ............................................      118,586        92,288        88,658        65,115       121,805
     Provision for losses on accounts receivable .............       60,000       (60,210)      (22,955)           --        10,000
     Amortization of bond premiums ...........................       68,765       193,265       256,992       195,178       164,931
     Amortization of deferred license cost ...................           --            --       213,586       131,124       252,086
     Amortization of goodwill ................................           --            --            --            --        13,068
     Unrealized (gains) losses on marketable securities ......      (11,588)       52,329            --            --            --
     Gain on sale of investments .............................      (21,661)      (20,715)           --            --            --
Changes in operating assets and liabilities,
   net of acquisition in 1995
     Accounts receivable ...............................           (533,513)      (30,321)   (1,431,636)     (244,337)       86,607
     Unamortized costs of lists ........................             66,656       276,158       195,837       240,729       239,555
     Prepaid income taxes ..............................            223,017            --            --      (244,064)     (395,152)
     Prepaid expenses and other ........................            (26,915)        7,038        28,436        10,725       (27,719)
     Other assets ......................................            (50,493)      (10,002)      (52,219)        9,780       (94,845)
     Accounts payable ..................................                296        41,031       (34,764)       58,559       (45,681)
     Accrued pension and profit-sharing contributions ..             22,977        14,489         5,536       (41,013)      (41,049)
     Accrued salaries ..................................           (114,779)      277,613      (176,973)     (118,851)       49,712
     Accrued expenses ..................................             55,129       (55,107)      156,980        91,524        94,849
     Income taxes payable ..............................             93,185       822,411      (745,259)     (915,596)     (170,337)
                                                                -----------   -----------   -----------   -----------   -----------
            Net cash provided by operating activities ..          3,462,019     6,174,413     4,658,269     3,198,194     5,376,483
                                                                -----------   -----------   -----------   -----------   -----------

Cash flows from investing activities
     Capital expenditures ..............................            (40,650)      (71,306)      (71,176)      (60,691)     (105,672)
     Sale of temporary investments, net ................            426,281     1,147,626            --            --            --
     Purchase of marketable securities .................         (2,264,779)   (3,137,513)   (1,959,812)   (1,837,217)     (927,642)
     Acquisition of Subsidiary, net of cash acquired ...                 --            --            --            --       (69,534)
     Proceeds from sale of marketable securities .......            453,436       200,423            --            --            --
     Deferred license costs ............................                 --            --      (600,000)     (600,000)           --
                                                                 -----------   -----------   -----------   -----------   -----------
            Net cash used in investing activities ......         (1,425,712)   (1,860,770)   (2,630,988)   (2,497,908)   (1,102,848)
                                                                 -----------   -----------   -----------   -----------   -----------
Cash flows from financing activities
     Proceeds from issuance of common stock ............                 --            --        32,125        16,625        62,386
     Cash dividends paid ...............................         (2,761,732)   (2,761,732)   (3,563,034)   (2,651,361)   (3,188,770)
     Acquisition of common stock for treasury ..........                 --            --            --            --      (516,872)
     Payment of long-term debt .........................                 --            --            --            --      (600,000)
                                                                -----------   -----------   -----------   -----------   -----------
            Net cash used in financing activities ......         (2,761,732)   (2,761,732)   (3,530,909)   (2,634,736)   (4,243,256)
                                                                -----------   -----------   -----------   -----------   -----------
            NET INCREASE (DECREASE) IN CASH
               AND CASH EQUIVALENTS ....................           (725,425)    1,551,911    (1,503,628)   (1,934,450)       30,379
Cash and cash equivalents at beginning of period .......          3,873,776     3,148,351     4,700,262     4,700,262     3,196,634
                                                                -----------   -----------   -----------   -----------   -----------
Cash and cash equivalents at end of period .............        $ 3,148,351   $ 4,700,262   $ 3,196,634   $ 2,765,812   $ 3,227,013
                                                                ===========   ===========   ===========   ===========   ===========

</TABLE>


        The accompanying notes are an integral part of these statements.

                                      F-6

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
             February 28, 1993, 1994 and 1995 and November 30, 1995
            (Information with respect to the nine-month period ended
                         November 30, 1994 is unaudited)

NOTE A - DESCRIPTION OF BUSINESS AND SUMMARY OF ACCOUNTING POLICIES

     American List  Corporation  ("ALC"),  through its wholly owned  subsidiary,
American Student List Company, Inc. ("ASL"),  primarily develops,  maintains and
markets  databases of high school,  college and  pre-school  through junior high
school students in the United States.  ASL rents lists to its customers  derived
from its database for use primarily in direct mail and marketing programs. ASL's
customers  consist mainly of list brokers and  advertising  agencies,  financial
institutions,   retailers  and  educational  institutions.   ALC's  wholly-owned
subsidiary,  GeoDemX Corporation ("GeoDemX"), is engaged in the sale of software
that  incorporates  computerized  map and  electronic  demographic  data for the
generation of sales leads.

     A summary of the significant  accounting  policies  applied on a consistent
basis in the preparation of the accompanying  consolidated  financial statements
follows:

  1. Principles Applied in Consolidation

          The consolidated financial statements include the accounts of American
     List Corporation and its wholly-owned  subsidiaries,  American Student List
     Company,  Inc. and GeoDemX  Corporation  (the  "Company").  All significant
     intercompany balances and transactions have been eliminated.

  2. Depreciation and Amortization

          Depreciation  and  amortization of property and equipment are provided
     primarily on the straight-line basis over the estimated useful lives of the
     respective assets, generally ranging from 3 to 7 years.

  3. Revenue Recognition

          Revenues  from the sale of lists are  recognized  upon the shipment to
     customers  of lists  on  computerized  labels,  magnetic  tape or  computer
     diskettes for a one-time usage. Additional billings are made by the Company
     for additional usage by the customers.

  4. Costs of Lists

          Costs of purchased lists are amortized on a  straight-line  basis over
     their  estimated  useful lives,  generally  one to five years.  The Company
     determines the useful lives of its lists based upon the estimated period of
     time  such  lists  are  salable.   The  Company  periodically  reviews  the
     salability of its lists and,  accordingly,  the respective estimated useful
     lives.  Such  reviews to date have not  resulted  in revised  estimates  of
     useful lives of the lists.

  5. Earnings and Dividends per Share

          Earnings and dividends  per share are based upon the weighted  average
     number  of  shares  of  common  stock  outstanding   during  the  year,  as
     retroactively  adjusted for the July 6, 1993  stock-split and the March 16,
     1994 stock  dividend.  Common  stock  equivalents  are not  included in the
     computation as they are not materially  dilutive.  Dividends per share have
     been retroactively adjusted for the above stock split and stock dividend.

  6. Income Taxes

          Effective  March 1, 1993, the Company  adopted  Statement of Financial
     Accounting  Standards  No. 109,  "Accounting  for Income  Taxes" ("SFAS No.
     109").  Such  adoption  did not have a  material  effect  on the  Company's
     consolidated  financial  position or results of  operations.  In accordance
     with the  provisions of SFAS No. 109,  deferred tax assets and  liabilities
     are recognized for the estimated  future tax  consequences  attributable to
     differences  between the financial  statement  carrying amounts of existing
     assets and liabilities and their respective tax bases.  Deferred tax assets
     and liabilities are measured using enacted tax rates in effect for the year
     in which  those  temporary  differences  are  expected to be  recovered  or
     settled.  Under  SFAS No.  109,  the  effect on  deferred  tax  assets  and
     liabilities  of a change in tax rates is recognized in income in the period
     that includes the enactment date.

                                       F-7

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
             February 28, 1993, 1994 and 1995 and November 30, 1995
            (Information with respect to the nine-month period ended
                         November 30, 1994 is unaudited)

NOTE A - DESCRIPTION OF BUSINESS AND SUMMARY OF
         ACCOUNTING POLICIES (continued)

  7. Marketable Securities

          Effective  March 1, 1994, the Company  adopted  Statement of Financial
     Accounting  Standards No. 115,  "Accounting for Certain Investments in Debt
     and Equity  Securities"  ("SFAS No.  115").  Such  adoption  did not have a
     material effect on the Company's consolidated financial position or results
     of  operations.  In  accordance  with  the  provisions  of  SFAS  No.  115,
     investments  should be classified into three  categories.  Those securities
     classified  as  "trading"  or  "available-for-sale"  are reported at market
     value.  Debt  securities  are  classified  as "held to maturity"  which are
     reported  at  amortized  cost.  Cost  is  determined   using  the  specific
     identification  methods.   Unrealized  gains  and  losses  from  securities
     "available-for-sale"  are reported as a separate component of stockholders'
     equity, net of related tax effects.  Prior to the adoption of SFAS No. 115,
     unrealized losses were charged to operations.

  8. Costs in Excess of the Fair Value of Net Assets Acquired

          Costs in excess of the fair value of net assets acquired  arising from
     the  acquisition of GeoDemX (Note H) are being amortized on a straight-line
     basis over a period of five years. In March 1995, the Financial  Accounting
     Standards Board issued Statement of Financial  Accounting Standards No. 121
     ("SFAS No. 121") that established  accounting  standards for the impairment
     of long-lived  assets,  certain  intangibles and goodwill  related to those
     assets  to be  held  and  used,  and  for  long-lived  assets  and  certain
     identifiable  intangibles  to be disposed of. In  accordance  with SFAS No.
     121, it is the Company's policy to periodically review and evaluate whether
     there has been any permanent  impairment in the value of recorded  amounts.
     Factors  considered in the valuation  include  current  operating  results,
     trends and anticipated undiscounted future cash flows.

   9. Statement of Cash Flows

          The Company  considers  all highly liquid debt  instruments  purchased
     with an original  maturity of three months or less to be cash  equivalents.
     The Company paid income taxes for the years ended  February 28, 1993,  1994
     and  1995  and the nine  months  ended  November  30,  1995 of  $1,880,203,
     $2,065,163,  $4,553,686 and $3,636,541,  respectively.  During fiscal 1995,
     the Company had noncash  investing and  financing  activities in connection
     with the acquisition of a licensing agreement of approximately $3,339,000.

 10. Financial Instruments and Credit Risk

          Financial   instruments  which  potentially  subject  the  Company  to
     concentrations  of credit  risk are  primarily  cash and cash  equivalents,
     marketable  securities  and  accounts  receivable.  The Company  places its
     investments in highly rated financial institutions,  United States Treasury
     bills,  investment  grade  short-term debt  instruments and state and local
     municipalities,  while  limiting  the amount of credit  exposure to any one
     entity.  Concentrations of credit risk with respect to accounts  receivable
     are limited due to the large number of customers,  generally  short payment
     terms, and their dispersion across geographic areas.

                                       F-8

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
             February 28, 1993, 1994 and 1995 and November 30, 1995
            (Information with respect to the nine-month period ended
                         November 30, 1994 is unaudited)


NOTE B - MARKETABLE SECURITIES

     The amortized cost,  unrealized gains and losses,  and market values of the
Company's  held-to-maturity and  available-for-sale  securities held at November
30, 1995 are summarized as follows:

<TABLE>
<CAPTION>
                                                              Gross              Gross
                                          Amortized         unrealized         unrealized           Market
                                             cost             gains              losses             value
                                         -----------       -----------        -----------        -----------
<S>                                      <C>               <C>                <C>                <C>  
Held to maturity, maturing in less
   than one year
     State and municipal bonds .......   $ 6,782,120       $     3,992        $    (4,112)       $ 6,782,000
     U.S. Treasury bills .............       500,460             2,874                               503,334
     Certificates of deposit .........       281,955                               (1,283)           280,672
                                         -----------       -----------        -----------        -----------
                                         $ 7,564,535       $     6,866        $    (5,395)       $ 7,566,006
                                         ===========       ===========        ===========        ===========
Available for sale
    Equity securities ................   $   177,289       $     9,066        $   (36,095)       $   150,260
    Government income securities .....       462,190                              (33,774)           428,416
                                         -----------       -----------        -----------        -----------
                                         $   639,479       $     9,066        $   (69,869)       $   578,676
                                         ===========       ===========        ===========        ===========

</TABLE>

     The amortized cost,  unrealized gains and losses,  and market values of the
Company's  held-to-maturity and  available-for-sale  securities held at February
28, 1995 are summarized as follows:

<TABLE>
<CAPTION>
                                                              Gross              Gross
                                           Amortized        unrealized         unrealized           Market
                                             cost             gains              losses             value
                                         -----------       -----------        -----------        -----------
<S>                                      <C>               <C>                <C>                <C>   
Held to maturity, maturing in less      
   than one year
     State and municipal bonds .......   $ 6,214,203       $     3,566        $   (15,947)       $ 6,201,822
     U.S. Treasury bills .............       613,840            14,362                               628,202
                                         -----------       -----------        -----------        -----------
                                         $ 6,828,043       $    17,928        $   (15,947)       $ 6,830,024
                                         ===========       ===========        ===========        ===========
Available for sale
    Equity securities ................   $   173,293       $       803        $   (43,763)       $   130,333
    Government income securities .....       439,968                              (46,934)           393,034
                                         -----------       -----------        -----------        -----------
                                         $   613,261       $       803        $   (90,697)       $   523,367
                                         ===========       ===========        ===========        ===========
</TABLE>

     As a result of changes in market value of the  available-for-sale  security
portfolio,  a valuation  adjustment  of  $(11,833)  and $7,107,  net of deferred
taxes, is recorded as a separate  component of stockholders'  equity at February
28, 1995 and November 30, 1995, respectively.

     The amortized cost,  unrealized gains and losses,  and market values of the
Company's  held-to-maturity  and  available-for-sale  securities at February 28,
1994 are summarized as follows:

<TABLE>
<CAPTION>
                                                           Gross            Gross
                                        Amortized       unrealized        unrealized          Market
                                          cost             gains            losses            value
                                       ----------       ----------        ----------        ----------
<S>                                    <C>              <C>               <C>               <C>       
Held to maturity
    State and municipal bonds .......  $5,160,105       $    2,892        $  (11,625)       $5,151,372
                                       ==========       ==========        ==========        ==========
Available for sale
    Equity securities ...............  $  167,867       $    1,009        $  (47,243)       $  121,633
    Government income securities ....     410,512               --           (23,827)          386,685
                                       ----------       ----------        ----------        ----------
                                       $  578,379       $    1,009        $  (71,070)       $  508,318
                                       ==========       ==========        ==========        ==========
</TABLE>

                                       F-9

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
             February 28, 1993, 1994 and 1995 and November 30, 1995
            (Information with respect to the nine-month period ended
                         November 30, 1994 is unaudited)

NOTE C - INCOME TAXES

     The Company files a consolidated Federal income tax return.

     Income tax expense is comprised of the following elements:

<TABLE>
<CAPTION>
                                      February 28,                             November 30,
                       -------------------------------------------     ----------------------------
                           1993           1994             1995            1994             1995
                       -----------    -----------      -----------     -----------       ----------
                                                                       (unaudited)
<S>                     <C>            <C>              <C>             <C>              <C>       
Current
    Federal ........    $1,794,000     $2,369,000       $3,126,000      $2,081,000       $2,552,000
    State ..........       354,000        502,000          625,000         410,000          493,000
                        ----------     ----------       ----------      ----------       ----------
                        $2,148,000     $2,871,000       $3,751,000      $2,491,000       $3,045,000
                        ==========     ==========       ==========      ==========       ==========
</TABLE>

     The difference  between these amounts and amounts  computed by applying the
statutory Federal income tax rate to earnings before taxes is as follows:

<TABLE>
<CAPTION>
                                                                                                      Nine months ended
                                             Year ended February 28,                                     November 30,
                         --------------------------------------------------------------      ---------------------------------------
                               1993                  1994                  1995                    1994                  1995
                         -----------------      ----------------      -----------------      ----------------      -----------------
                                                                                               (unaudited)
                                     % of                  % of                   % of                  % of                  % of
                                    pretax                pretax                 pretax                pretax                 pretax
                         Amount     income      Amount    income      Amount     income      Amount    income      Amount     income
                         ------     ------      ------    ------      ------     ------      ------    ------      ------     ------
<S>                    <C>           <C>      <C>          <C>      <C>           <C>      <C>          <C>      <C>           <C> 
Computed "expected" 
  tax expense ........ $1,924,500    34.0%    $2,531,350   34.0%    $3,375,200    34.0%    $2,193,100   34.0%    $2,775,600    34.0%

Increases
  (reductions) in
  taxes resulting
  from 
     State income
       taxes, net of 
       Federal income 
       tax benefit ...    233,600     4.1        331,320    4.5        412,500     4.2        270,600    4.2        325,400     4.0
     Other ...........    (10,100)    (.2)         8,330     .1        (36,700)    (.4)        27,300     .4        (56,000)    (.7)
                       ----------    ----     ----------   ----     ----------    ----     ----------   ----     ----------    ---- 
Actual tax expense ... $2,148,000    37.9%    $2,871,000   38.6%    $3,751,000    37.8%    $2,491,000   38.6%    $3,045,000    37.3%
                       ==========    ====     ==========   ====     ==========    ====     ==========   ====     ==========    ==== 
</TABLE>


NOTE D - PENSION AND PROFIT-SHARING PLANS

     Effective   March  1,  1974,   the  Company   adopted   both   pension  and
profit-sharing plans covering all full-time employees, as defined, which provide
for death and retirement benefits.  The noncontributory plans are funded through
the purchase of insurance policies and contributions to trust funds.


     Contributions  and trust  earnings of the plans are credited to the account
of each employee.  The plans are defined  contribution  plans and,  accordingly,
individual  benefits  are  limited to the balance of the trust funds and amounts
payable under the insurance policies.

     Pension and profit-sharing expenses have been charged as follows:

<TABLE>
<CAPTION>
                                                                                      Nine months ended
                                             Year ended February 28,                     November 30,
                                     -------------------------------------       ----------------------------
                                       1993         1994            1995           1994                1995
                                     --------     --------        --------       --------            --------
                                                                               (unaudited)
<S>                                  <C>          <C>             <C>            <C>                 <C>     
Pension expense ................     $158,006     $171,327        $174,222       $132,346            $132,783
Profit-sharing expense .........       18,000       20,000          23,000         17,250              18,750
                                     --------     --------        --------       --------            --------
                                     $176,006     $191,327        $197,222       $149,596            $151,533
                                     ========     ========        ========       ========            ========
</TABLE>



                                      F-10

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
             February 28, 1993, 1994 and 1995 and November 30, 1995
            (Information with respect to the nine-month period ended
                         November 30, 1994 is unaudited)

NOTE E - LICENSE AGREEMENT

     Effective  July 1, 1994,  the Company  entered into an exclusive  licensing
agreement, whereby the Company has obtained a ten-year license to use, reproduce
and  distribute  a  defined  segment  of the  licensor's  lists and to use their
sources and customer  list to compile and market the  Company's  own lists.  The
licensor will have the  nonexclusive  right to broker the licensed list to third
parties in return for a commission.

     As  consideration  for the granting of the license,  the Company will pay a
total of $4,200,000.  The license fee is payable in three annual installments of
$600,000 which began July 1994; three annual  installments of $500,000 beginning
July 1997;  three annual  installments  of $250,000  beginning  July 2000; and a
final installment of $150,000 in July 2003.

     The Company has recorded the cost and related  obligation  for the license,
net of imputed interest at 7.25%, which approximated $3.3 million.  The net cost
of the license is being  amortized  on a  straight-line  basis over the ten-year
term of the license agreement.


NOTE F - COMMITMENTS

     The Company  currently  occupies an office and computer  facility  under an
operating  lease which  commenced  June 15, 1991 and expires June 15, 2001.  The
lease currently provides for an annual base rent of $235,952 which will increase
ratably over the term of the lease to a maximum of $299,191.  The lease contains
an escalation clause relating to increases in real estate taxes.

     The approximate minimum rental commitments under these operating leases are
as follows:

     Twelve months ending November 30,
         1996 ...............................................      $   264,000
         1997 ...............................................          271,000
         1998 ...............................................          279,000
         1999 ...............................................          287,000
         2000 ...............................................          295,000
         2001 ...............................................          159,000
                                                                   -----------
      Total minimum payments required .......................      $ 1,555,000
                                                                   ===========

     Total rent expense for the years ended February 28, 1993, 1994 and 1995 and
the nine months ended November 30, 1994 and 1995, including escalation payments,
amounted to approximately $252,000,  $268,000,  $288,000, $205,000 and $224,000,
respectively.

     Pursuant to an employment  agreement expiring in March 2001, the Company is
obligated  to pay an  executive  a base  annual  salary  of  $425,000,  plus  an
incentive bonus based on increases in operating income (as defined).

NOTE G - STOCKHOLDERS' EQUITY

     In May 1992,  the Company  adopted the 1992 Stock  Option Plan (the "Plan")
which provided for the issuance of options to purchase up to 82,500  shares,  as
adjusted,  of common stock. The Plan provides for the issuance of both incentive
stock  options to  purchase  the  Company's  common  stock at not less than fair
market  value on the date of the  grant and  nonqualified  options  to  purchase
shares at exercise  prices  determined  by the Board of  Directors.  On July 17,
1995, the Company's  stockholders  approved an amendment to the Plan  increasing
the number of options available for issuance to 300,000 shares.


                                      F-11

<PAGE>


                   AMERICAN LIST CORPORATION AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
             February 28, 1993, 1994 and 1995 and November 30, 1995
            (Information with respect to the nine-month period ended
                         November 30, 1994 is unaudited)

NOTE G - STOCKHOLDERS' EQUITY (continued)


     A summary of stock option activity related to the Company's 1992 Stock
     Option Plan is as follows:

<TABLE>
<CAPTION>
                                                          Incentive                             Nonqualified
                                                        Stock Options                           Stock Options
                                              --------------------------------          ------------------------------
                                                 Price Range           Shares           Price Range             Shares
                                              ----------------        --------          -----------             ------
<S>                                           <C>        <C>            <C>                <C>                   <C>  
Outstanding at March 1, 1992
Granted ................................      $  9.39 - $10.08          23,595
                                              ----------------        --------  

Outstanding at February 28, 1993 .......         9.39 -  10.08          23,595
Granted ................................        11.89                   15,675             $11.89                1,650
Expired ................................        10.08                     (825)
                                              ----------------        --------             ------                -----

Outstanding at February 28, 1994 .......         9.39 -  11.89          38,445              11.89                1,650
Granted ................................        18.00                  100,000
Exercised ..............................         9.39 -  10.08          (3,300)
                                              ----------------        --------             ------                -----

Outstanding at February 28, 1995 .......         9.39 -  18.00         135,145              11.89                1,650
Granted ................................        21.00 -  29.38          56,000
Exercised ..............................         9.39 -  11.89          (6,290)
                                              ----------------        --------             ------                -----

Outstanding at November 30, 1995 .......      $  9.39 - $29.38         184,855             $11.89                1,650
                                              ================        ========             ======                =====
Exercisable at November 30, 1995 .......      $  9.39 -  29.38          94,855             $11.89                1,650
                                              ================        ========             ======                =====
</TABLE>

     On March 22, 1995,  the Board of Directors  authorized the repurchase of up
to 200,000  shares of the Company's  common  stock.  On April 7 and November 16,
1995,  the  Company  purchased  24,600 and 300  shares of its  common  stock for
$509,238 and $7,634, respectively.

NOTE H - ACQUISITION OF GEODEMX


     On June 22, 1995, the Company acquired  substantially  all of the operating
assets and  liabilities  of GeoDemX  for  nominal  consideration.  The  purchase
agreement provides for, among other things,  additional consideration to be paid
based on a percentage of GeoDemX's  annual pretax earnings  through February 28,
1999.  Such additional  consideration  shall be paid through the issuance of the
Company's common stock.  However,  the sellers may elect to receive up to 50% of
such  additional  consideration  in cash.  The  excess of the costs over the net
assets  acquired,  approximating  $125,000,  has been  included in other assets.
Historical pro forma information is not presented as the pro forma results would
not be materially different from those of the Company.


     At the date of  acquisition,  the Company set forth certain  conditions and
expectations  for the GeoDemX  business.  Ultimately,  the Company may decide to
dispose of GeoDemX should these  conditions and  expectations  not  materialize.
Under the  Company's  current  plan,  the net assets of  GeoDemX  (approximately
$400,000 at November 30, 1995) are estimated to be fully recoverable.

                                      F-12

<PAGE>


================================================================================


     No  dealer,  salesman  or  other  person  has been  authorized  to give any
information  or to make any  representations  in  connection  with this offering
other  than those  contained  in this  Prospectus  and,  if given or made,  such
information or representations must not be relied upon as having been authorized
by the Company,  any Underwriter or Selling  Stockholder or by any other person.
This  Prospectus  does not constitute an offer to sell or a  solicitation  of an
offer to buy any  securities  other than the  registered  securities to which it
relates  or an offer to or  solicitation  of any person in any  jurisdiction  in
which such offer or solicitation would be unlawful. Neither the delivery of this
Prospectus  nor  any  sale or  distribution  made  hereunder  shall,  under  any
circumstances,  create  any  implication  that  there  has been no change in the
affairs of the Company since the date hereof or that the  information  contained
herein is correct as of any time subsequent to its date.






                                  ------------




                                TABLE OF CONTENTS

                                                                          Page
                                                                           ---
Available Information .........................................              2
Prospectus Summary ............................................              3
Risk Factors ..................................................              6
Price Range of Common Stock ...................................              8
Dividend Policy ...............................................              8
Capitalization ................................................              9
Selected Consolidated                                                     
  Financial Information .......................................             10
Management's Discussion and                                               
  Analysis of Financial                                                   
  Condition and Results of Operations .........................             11
Business ......................................................             14
Management ....................................................             19
Principal and Selling Stockholders ............................             23
Description of Capital Stock ..................................             25
Shares Eligible for Future Sale ...............................             26
Underwriting ..................................................             27
Legal Matters .................................................             28
Experts .......................................................             28
Incorporation of Certain                                                  
   Information by Reference....................................             29
                                                     

================================================================================


================================================================================











                                1,200,000 Shares

 
                   [LOGO]  American List Corporation


                                  Common Stock





                              ---------------------

                                   PROSPECTUS

                           --------------------------





                             Oppenheimer & Co., Inc.

                                   Furman Selz



                                       , 1996


================================================================================


<PAGE>


                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

Item 14.       Other Expenses of Issuances and Distribution
   
               SEC Filing Fee ............................... $ 13,740.52
               NASD Filing Fee ..............................    4,484.75
               Printing Expenses ............................   85,000.00
               Accountants' Fees and Expenses................   50,000.00
               Legal Fees and Expenses.......................  185,000.00
               Blue Sky Fees and Expenses....................   15,000.00
               Miscellaneous.................................   60,000.00
                                                              -----------   
               Total......................................... $413,225.27
                                                              ===========
    
       

Item 15. Indemnification of Directors and Officers.

   
     The  Registrant  is a Delaware  corporation.  Section  145 of the  Delaware
General  Corporation Law (the "DGCL")  generally  provides that a corporation is
empowered to indemnify any person who is made a party to any threatened, pending
or completed action,  suit or proceeding by reason of the fact that he is or was
a director,  officer, employee or agent of the corporation or is or was serving,
at the request of the corporation,  in any capacities of another  corporation or
other  enterprise,  if such director,  officer,  employee or agent acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had no reasonable  cause to believe his conduct was unlawful.  This
statute  describes in detail the right of the  Registrant  to indemnify any such
person.  Reference is made to Article Twelfth of the Registrant's Certificate of
Incorporation  and  Article V of the  Registrant's  By-Laws,  which  provide for
indemnification by the Registrant in the manner and to the full extent permitted
by Delaware law.
    

Item 16. Exhibits

Exhibit No.                      Description
- -----------                      -----------
   
1.1   Form of Underwriting Agreement
5.1   Opinion of Bachner, Tally, Polevoy & Misher LLP.
23.1  Consent of Grant Thornton LLP.*
23.2  Consent of Bachner, Tally, Polevoy & Misher LLP 
        (included in Exhibit 5.1).
    
- ----------
* Previously filed.

Item 17. Undertakings.

     The undersigned Registrant hereby undertakes:

     (1) For purposes of determining  any liability  under the Securities Act of
1933, the information  omitted from the form of prospectus filed as part of this
registration  statement  in reliance  upon Rule 430A and  contained in a form of
prospectus  filed by the Registrant  pursuant to Rule 424(b)(1) or (4) or 497(h)
under the Securities Act of 1933 shall be deemed to be part of the  registration
statement as of the time it was declared effective.

     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  post-effective  amendment that contains a form of prospectus
shall be deemed to be a new  registration  statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.

                                      II-1
<PAGE>

     The  undersigned   Registrant  hereby  undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 (and, where applicable,  each filing of an employee benefit
plan's annual report pursuant to Section 15(d) of the Securities Exchange Act of
1934) that is incorporated by reference in the  registration  statement shall be
deemed to be a new  registration  statement  relating to the securities  offered
therein,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the Registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

                                      II-2


<PAGE>

                                   SIGNATURES
   
     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  or amendment  thereto to be signed on its behalf by the  undersigned,
thereunto duly authorized, in the Village of Mineola, State of New York, on this
6th day of March, 1996.


                            AMERICAN LIST CORPORATION

                          By: /s/ Martin Lerner
                              ----------------------------------------
                                Martin Lerner, President and Director
    

     Pursuant to the requirements of the Securities Act of 1933, this
registration statement or amendment thereto has been signed by the following
persons in the capacities and on the date indicated.

      Signature                       Title                         Date
      ---------                       -----                         ----
   

 /s/ Martin Lerner           Chairman of the Board,               March 6, 1996
- ----------------------       President and Treasurer         
    Martin Lerner        (Principal Executive, Financial   
                             and Accounting Officer)       
                        
          *                Vice President, Secretary              March 6, 1996
- ---------------------
    Jan Stumacher                 and Director

          *                         Director                      March 6, 1996
- ---------------------
  J. Morton Davis

          *                         Director                      March 6, 1996
- ---------------------
     Kenton Wood

          *                         Director                      March 6, 1996
- ---------------------
     Ben Ermini

          *                         Director                      March 6, 1996
- ---------------------
    Philip Lubitz

* By: /s/ Martin Lerner
    --------------------
         Martin Lerner
        Attorney-in-fact
    
                                      II-3
<PAGE>

                                 EXHIBIT INDEX

Exhibit No.                      Description                          Page
- -----------                      -----------                          ----
   
1.1            Form of Underwriting Agreement
5.1            Opinion of Bachner, Tally, Polevoy & Misher LLP.
23.1           Consent of Grant Thornton LLP.*
23.2           Consent of Bachner, Tally, Polevoy & Misher LLP 
                  (included in Exhibit 5.1).
    
- ----------
* Previously filed.


   
                                1,200,000 Shares

                            AMERICAN LIST CORPORATION

                                  Common Stock

                             UNDERWRITING AGREEMENT

                                                               [      ]   , 1996

Oppenheimer & Co., Inc.
Furman Selz
c/o Oppenheimer & Co., Inc.
Oppenheimer Tower
World Financial Center
New York, New York  10281

On behalf of the Several 
Underwriters named on 
Schedule I attached hereto.

Ladies and Gentlemen:

     Certain stockholders of American List Corporation, a Delaware corporation
(the "Company") named on Schedule II to this Agreement (the "Selling
Stockholders") propose to sell to you and the other underwriters named on
Schedule I to this Agreement (the "Underwriters"), for whom you are acting as
Representatives, an aggregate of 1,200,000 shares (the "Firm Shares") of the
Company's Common Stock, $0.01 par value (the "Common Stock"). In addition, one
of the Selling Stockholders, named on Schedule III to this Agreement (the
"Option Selling Stockholder") proposes to grant to the Underwriters an option to
purchase up to an additional 180,000 shares (the "Option Shares") of Common
Stock from such Option Selling Stockholder for the purpose of covering
over-allotments in connection with the sale of the Firm Shares. The Firm Shares
and the Option Shares are together called the "Shares."

     1. Sale and Purchase of the Shares. On the basis of the representations,
warranties and agreements contained in, and subject to the terms and conditions
of, this Agreement:

          (a) The Selling Stockholders agree, severally and not jointly, to sell

<PAGE>

     to each of the Underwriters, and each of the Underwriters agrees,
     severally and not jointly, to purchase, at $[ ] per share (the "Initial
     Price"), the number of Firm Shares (adjusted by the Representatives to
     eliminate fractions) which bears the same proportion to the total number of
     Firm Shares to be sold by the Selling Stockholders as the number of Firm
     Shares set forth opposite the name of such Underwriter on Schedule I to
     this Agreement bears to the total number of Firm Shares to be sold by the
     Selling Stockholders.

          (b) The Option Selling Stockholder grants to the several Underwriters
     an option to purchase, severally and not jointly, all or any part of the
     Option Shares at the Initial Price. The number of Option Shares to be
     purchased by each Underwriter shall be the same percentage (adjusted by the
     Representatives to eliminate fractions) of the total number of Option
     Shares to be purchased by the Underwriters as such Underwriter is
     purchasing of the Firm Shares. Such option may be exercised only to cover
     over-allotments in the sales of the Firm Shares by the Underwriters and may
     be exercised in whole or in part at any time on or before 12:00 noon, New
     York City time, on the business day before the Firm Shares Closing Date (as
     defined below), and only once thereafter within 30 days after the date of
     this Agreement, in each case upon written or telegraphic notice, or verbal
     or telephonic notice confirmed by written or telegraphic notice, by the
     Representatives to the Option Selling Stockholder no later than 12:00 noon,
     New York City time, on the business day before the Firm Shares Closing Date
     or at least two business days before the Option Shares Closing Date (as
     defined below), as the case may be, setting forth the number of Option
     Shares to be purchased and the time and date (if other than the Firm Shares
     Closing Date) of such purchase.

     2. Delivery and Payment. Delivery of the certificates for the Firm Shares
shall be made by the Custodian (as hereinafter defined) on behalf of the Selling
Stockholders to the Representatives for the respective accounts of the
Underwriters, and payment of the purchase price by certified or official bank
check or checks payable in New York Clearing House (next day) funds to the
Custodian, shall take place at the offices of Oppenheimer & Co., Inc., at
Oppenheimer Tower, World Financial Center, New York, New York 10281, at 10:00
a.m., New York City time, on the third business day following the date of this
Agreement, provided, however, that if the Shares sold hereunder are priced and
this Agreement is entered into after 4:30 p.m., New York City time, on any
business day, payment and delivery in respect of the Firm Shares shall take
place on the fourth business day following the date of this Agreement; in either
case unless another time shall be agreed upon by the Selling Stockholders and
the Representatives (such time and date of delivery and payment are called the
"Firm Shares Closing Date").

     In the event the option with respect to the Option Shares is exercised,
delivery of the certificates for the Option Shares shall be made by the
Custodian to the Representatives for the respective accounts of the Underwriters
and payment of the purchase price by certified or official bank check or checks
payable in New York Clearing House (next day) funds to the Custodian shall take
place at the offices of Oppenheimer & Co., Inc. specified above at the time and
on the date (which may be the same date as, but in no event shall be earlier
than, the Firm Shares Closing Date) specified in the notice referred to in
Section 1(b) (such time and date of delivery and payment are called the "Option
Shares Closing Date"). The Firm Shares Closing Date and the Option Shares
Closing Date are called, individually, a "Closing Date" and, together, the
"Closing Dates."

                                      -2-
<PAGE>

     Certificates evidencing the Shares shall be registered in such names and
shall be in such denominations as the Representatives shall request at least two
full business days before the Firm Shares Closing Date or, in the case of Option
Shares, on the day of notice of exercise of the options, as described in Section
l(b), and shall be made available to the Representatives for checking and
packaging at such place as is designated by the Representatives, on the business
day before the Firm Shares Closing Date (or the Option Shares Closing Date in
the case of the Option Shares).

     3. Registration Statement and Prospectus; Public Offering. The Company has
prepared in conformity with the requirements of the Securities Act of 1933, as
amended (the "Securities Act"), and the published rules and regulations
thereunder (the "Rules") adopted by the Securities and Exchange Commission (the
"Commission") a registration statement on Form S-3 (No. 333-00545), including a
preliminary prospectus relating to the Shares, and has filed with the Commission
the Registration Statement (as hereinafter defined) and such amendments thereof
as may have been required to the date of this Agreement. Copies of such
Registration Statement (including all amendments thereof) and of the related
preliminary prospectus have heretofore been delivered by the Company to you. The
term "preliminary prospectus" means the preliminary prospectus (as described in
Rule 430 of the Rules) included at any time as a part of the Registration
Statement or filed with the Commission by the Company with the consent of the
Representatives pursuant to Rule 424(a) of the Rules, including all information
incorporated by reference therein. The Registration Statement, as amended at the
time and on the date it becomes effective (the "Effective Date"), including
information incorporated by reference therein and all exhibits and information,
if any, deemed to be part of the Registration Statement pursuant to Rule 424(b)
and Rule 430A of the Rules, is called the "Registration Statement." The term
"Prospectus" means the prospectus, including all information incorporated by
reference therein in the form first used to confirm sales of the Shares (whether
such prospectus was included in the Registration Statement at the time of
effectiveness or was subsequently filed with the Commission pursuant to Rule
424(b) of the Rules). If the Company files a registration statement to register
a portion of the Shares and relies on Rule 462(b) for such registration
statement to become effective upon filing with the Commission (the "Rule 462(b)
Registration Statement"), then any reference to the "Registration Statement"
herein shall be deemed to include both the registration statement referred to
above (No. 333-00545) and the Rule 462(b) Registration Statement, as each such
registration statement may be amended pursuant to the Securities Act.

     The Company and the Selling Stockholders understand that the Underwriters
propose to make a public offering of the Shares, as set forth in and pursuant to
the Prospectus, as soon after the Effective Date and the date of this Agreement
as the Representatives deem advisable. The Company and the Selling Stockholders
hereby confirm that the Underwriters and dealers have been authorized to
distribute or cause to be distributed each preliminary prospectus and are
authorized to distribute the Prospectus (as from time to time amended or
supplemented if the Company furnishes amendments or supplements thereto to the
Underwriters).

     4. Representations and Warranties of the Company. The Company hereby
represents and warrants to each Underwriter as follows:

                                      -3-
<PAGE>

          (a) On the Effective Date, the Registration Statement and all other
     registration statements and reports filed with the Commission by the
     Company complied, and on the date of the Prospectus, on the date any
     post-effective amendment to the Registration Statement shall become
     effective, on the date any supplement or amendment to the Prospectus is
     filed with the Commission, at all times that a prospectus must be delivered
     by the Underwriters pursuant to the Securities Act and on each Closing
     Date, the Registration Statement and the Prospectus (and any amendment
     thereof or supplement thereto) and all other registration statements and
     reports filed with the Commission by the Company will comply, in all
     material respects, with the applicable provisions of the Securities Act and
     the Rules and the Securities Exchange Act of 1934, as amended (the
     "Exchange Act"), and the rules and regulations of the Commission
     thereunder; the Registration Statement did not, as of the Effective Date,
     contain any untrue statement of a material fact or omit to state any
     material fact required to be stated therein or necessary in order to make
     the statements therein not misleading; and on the other dates referred to
     above neither the Registration Statement nor the Prospectus, nor any
     amendment thereof or supplement thereto, will contain any untrue statement
     of a material fact or will omit to state any material fact required to be
     stated therein or necessary in order to make the statements therein not
     misleading. When any related preliminary prospectus was first filed with
     the Commission (whether filed as part of the Registration Statement or any
     amendment thereto or pursuant to Rule 424(a) of the Rules) and when any
     amendment thereof or supplement thereto was first filed with the
     Commission, such preliminary prospectus, as amended or supplemented,
     complied in all material respects with the applicable provisions of the
     Securities Act and the Rules and did not contain any untrue statement of a
     material fact or omit to state any material fact required to be stated
     therein or necessary in order to make the statements therein not
     misleading. Notwithstanding the foregoing, the Company and the Selling
     Stockholders make no representation or warranty as to the last paragraph of
     the cover page of the Prospectus, the paragraph with respect to
     stabilization on the inside front cover page of the Prospectus and the
     statements contained under the caption "Underwriting" in the Prospectus (to
     the extent such statements relate to the Underwriters). The Company and
     each of the Selling Stockholders acknowledge that the statements referred
     to in the previous sentence constitute the only information furnished in
     writing by the Representatives on behalf of the several Underwriters
     specifically for inclusion in the Registration Statement, any preliminary
     prospectus or the Prospectus. The documents incorporated by reference in
     the Registration Statement and the Prospectus, when they were first filed
     with the Commission, complied in all material respects with the applicable
     provisions of the Exchange Act and the rules and regulations of the
     Commission thereunder and any document filed under the Exchange Act after
     the Effective Date of the Registration Statement, the date of the
     preliminary prospectus or the date of the Prospectus, as the case may be,
     which is incorporated therein by reference will, when they are filed with
     the Commission, comply in all material respects with the applicable
     provisions of the Exchange Act and the rules and regulations of the
     Commission thereunder.

          (b) All contracts and other documents required to be filed as exhibits
     to the Registration Statement have been filed with the Commission or
     incorporated by reference as exhibits to the Registration Statement.

                                      -4-
<PAGE>

          (c) The consolidated financial statements of the Company (including
     all notes and schedules thereto) included in the Registration Statement and
     the Prospectus comply as to form in all material respects with the
     Securities Act and the Exchange Act and present fairly on a consolidated
     basis the financial position, the results of operations and cash flows and
     the stockholders' equity and the other information purported to be shown
     therein of the Company at the respective dates and for the respective
     periods to which they apply; and such financial statements have been
     prepared in conformity with generally accepted accounting principles,
     consistently applied throughout the periods involved, and all adjustments
     necessary for a fair presentation of the results for such periods have been
     made; and the other financial and statistical information and the
     supporting schedules included or incorporated by reference in the
     Prospectus and in the Registration Statement present fairly, in all
     material respects, the information required to be stated therein.

          (d) Grant Thornton LLP, whose reports are filed with the Commission as
     a part of the Registration Statement, are, and during the periods covered
     by their reports were, independent public accountants as required by the
     Securities Act and the Rules.

          (e) The Company has been duly organized and is validly existing as a
     corporation in good standing under the laws of the State of Delaware.
     Except for GeoDemX Corporation, a corporation organized under the laws of
     the State of Michigan, and American Student List Company, Inc., a
     corporation organized under the laws of the State of New York
     (collectively, the "Subsidiaries"), the Company has no subsidiary or
     subsidiaries and does not control, directly or indirectly, any corporation,
     partnership, joint venture, association or other business organization.
     Each of the Subsidiaries has been duly organized and is validly existing as
     a corporation in good standing under the laws of the jurisdiction of its
     organization. Each of the Company and its Subsidiaries is duly qualified
     and in good standing as a foreign corporation in each jurisdiction in which
     the character or location of its assets or properties (owned, leased or
     licensed) or the nature of its business makes such qualification necessary,
     except for such jurisdictions where the failure to so qualify would not
     have a material adverse effect on the assets or properties, business,
     results of operations, prospects or condition (financial or otherwise) of
     the Company and its Subsidiaries, taken as a whole. Except as disclosed in
     the Registration Statement and the Prospectus, neither the Company nor any
     of its Subsidiaries owns, leases or licenses any asset or property or
     conducts any business outside the United States of America. Each of the
     Company and its Subsidiaries has all requisite power and authority, and all
     necessary authorizations, approvals, consents, orders, licenses,
     certificates and permits of and from all governmental or regulatory bodies,
     or any other person or entity, to own, lease and license its assets and
     properties and conduct its businesses as now being conducted and as
     described in the Registration Statement and the Prospectus, except for such
     authorizations, approvals, consents, orders, licenses, certificates and
     permits the failure to so obtain would not have a material adverse effect
     upon the assets or properties, business, results of operations, prospects
     or condition (financial or otherwise) of the Company and its Subsidiaries,
     taken as a whole; no such authorization, approval, consent, order, license,
     certificate or permit contains a materially burdensome restriction other
     than as disclosed in the Registration Statement and the Prospectus; and the

                                      -5-
<PAGE>

     Company has all such corporate power and authority, and such
     authorizations, approvals, consents, orders, licenses, certificates and
     permits, to enter into, deliver and perform this Agreement (except as may
     be required under the Securities Act and state and foreign Blue Sky laws).

          (f) Neither the Commission nor the Blue Sky or securities authorities
     of any jurisdiction has issued an order suspending the effectiveness of the
     Registration Statement, preventing or suspending the use of any preliminary
     prospectus, the Prospectus, the Registration Statement, or any amendment or
     supplement thereto, refusing to permit the effectiveness of the
     Registration Statement or suspending the registration or qualification of
     the Shares, nor has any of such authorities instituted or threatened to
     institute any proceedings with respect to such an order in any jurisdiction
     in which the Shares are to be sold.

          (g) Each of the Company and its Subsidiaries owns, or possesses
     adequate and enforceable rights to use, all trademarks, trademark
     applications, trade names, service marks, copyrights, copyright
     applications, licenses, know-how and other similar rights and proprietary
     knowledge (collectively, "Intangibles") necessary for the conduct of its
     business as described in the Registration Statement and the Prospectus.
     Neither the Company nor any Subsidiary has received any notice of, or to
     its best knowledge is aware of, any infringement of or conflict with
     asserted rights of others with respect to any Intangibles which, singly or
     in the aggregate, if the subject of an unfavorable decision, ruling or
     finding, would have a material adverse effect upon the assets or
     properties, business, results of operations, prospects or condition
     (financial or otherwise) of the Company and its Subsidiaries, taken as a
     whole.

          (h) Each of the Company and its Subsidiaries has good title to each of
     the items of real and personal property which are reflected in the
     financial statements referred to in Section 4(c) or are referred to in the
     Registration Statement and the Prospectus as being owned by it and valid
     and enforceable leasehold interests in each of the items of real and
     personal property which are referred to in the Registration Statement and
     the Prospectus as being leased by it, in each case free and clear of all
     liens, encumbrances, claims, security interests and defects, other than
     those described in the Registration Statement and the Prospectus and those
     which do not and will not have a material adverse effect upon the assets or
     properties, business, results of operations, prospects or condition
     (financial or otherwise) of the Company and its Subsidiaries, taken as a
     whole.

          (i) There is no litigation or governmental or other proceeding or
     investigation before any court or before or by any public body or board,
     pending or, to the best knowledge of the Company, threatened (and the
     Company does not know of any basis therefor) against, or involving the
     assets, properties or business of, the Company or any of its Subsidiaries
     which would materially adversely affect the value or the operation of any

                                      -6-
<PAGE>

     such assets or properties or the business, results of operations, prospects
     or condition (financial or otherwise) of the Company and its Subsidiaries,
     taken as a whole, which would prevent the consummation of the transactions
     contemplated by this Agreement or is required to be disclosed in the
     Prospectus.

          (j) Subsequent to the respective dates as of which information is
     given in the Registration Statement and the Prospectus, except as described
     therein, (i) there has not been any material adverse change in the assets
     or properties, business, results of operations, prospects or condition
     (financial or otherwise), of the Company or any of its Subsidiaries,
     whether or not arising from transactions in the ordinary course of
     business; (ii) neither the Company nor any of its Subsidiaries has
     sustained any material loss or interference with its assets, businesses or
     properties (whether owned or leased) from fire, explosion, earthquake,
     hurricane, flood or other calamity, whether or not covered by insurance, or
     from any labor dispute or any court or legislative or other governmental
     action, order or decree; and (iii) and since the date of the latest balance
     sheet included in the Registration Statement and the Prospectus, except as
     reflected therein, neither the Company nor any of its Subsidiaries has (A)
     issued any securities or incurred any liability or obligation, direct or
     contingent, for borrowed money, except such liabilities or obligations
     incurred in the ordinary course of business, (B) entered into any
     transaction not in the ordinary course of business or (C) declared or paid
     any dividend, other than its regular quarterly dividend, or made any
     distribution on any shares of its stock or redeemed, purchased or otherwise
     acquired or agreed to redeem, purchase or otherwise acquire any shares of
     its stock or other securities.

          (k) There is no document or contract of a character required to be
     listed as an exhibit to the Company's Annual Report on Form 10-KSB for the
     fiscal year ended February 28, 1995 (the "1995 10K") which is not described
     or filed as required. Each agreement listed as an exhibit to the 1995 10K
     is in full force and effect and is valid and enforceable by and against the
     Company or one or more of its Subsidiaries, as the case may be, in
     accordance with its terms, assuming the due authorization, execution and
     delivery thereof by each of the other parties thereto. Neither the Company
     nor any of its Subsidiaries, nor, to the best knowledge of the Company, any
     other party is in default in the observance or performance of any term or
     obligation to be performed by it under any such agreement, and no event has
     occurred which with notice or lapse of time or both would constitute such a
     default, in any such case which default or event would have a material
     adverse effect on the assets or properties, business, results of
     operations, prospects or condition (financial or otherwise) of the Company
     and its Subsidiaries, taken as a whole. No default exists, and no event has
     occurred which with notice or lapse of time or both would constitute a
     default, in the due performance and observance of any term, covenant or
     condition, by the Company or any of its Subsidiaries, of any other
     agreement or instrument to which the Company or any of its Subsidiaries is
     a party or by which it or its properties or business may be bound or
     affected which default or event would have a material adverse effect on the
     assets or properties, business, results of operations, prospects or
     condition (financial or otherwise) of the Company and its Subsidiaries,
     taken as whole.

          (l) Neither the Company nor any of its Subsidiaries is in violation of
     any term or provision of its charter or by-laws or of any franchise,
     license, permit, judgment, decree, order, statute, rule or regulation,
     where the consequences of such violation would have a material adverse

                                      -7-
<PAGE>

     effect on the assets or properties, business, results of operations,
     prospects or condition (financial or otherwise) of the Company and its
     Subsidiaries, taken as a whole.

          (m) Neither the execution, delivery and performance of this Agreement
     by the Company nor the consummation of any of the transactions contemplated
     hereby (including, without limitation, the sale by the Selling Stockholders
     of the Shares) will give rise to a right to terminate or accelerate the due
     date of any payment due under, or conflict with or result in the breach of
     any term or provision of, or constitute a default (or an event which with
     notice or lapse of time or both would constitute a default) under, or
     require any consent or waiver under, or result in the execution or
     imposition of any lien, charge or encumbrance upon any properties or assets
     of the Company or any of its Subsidiaries pursuant to the terms of, any
     indenture, mortgage, deed of trust or other agreement or instrument to
     which the Company or any of its Subsidiaries is a party or by which the
     Company or any of its Subsidiaries or any of its properties or businesses
     is bound, or any franchise, license, permit, judgment, decree, order,
     statute, rule or regulation, applicable to the Company or any of its
     Subsidiaries or violate any provision of the Articles of Incorporation or
     By-laws of the Company, except for such consents or waivers which have
     already been obtained and are in full force and effect.

          (n) The Company has an authorized and outstanding capital stock as set
     forth under the captions "Capitalization" and "Description of Capital
     Stock" in the Prospectus. All of the outstanding shares of the Company's
     Common Stock, $0.01 par value (the "Common Stock") have been duly and
     validly issued and are fully paid and nonassessable and none of them was
     issued in violation of any preemptive or other similar right. Except as
     disclosed in the Registration Statement and the Prospectus, there is no
     outstanding option, warrant or other right calling for the issuance of, and
     there is no commitment, plan or arrangement to issue, any share of stock of
     the Company, or any security convertible into, or exercisable or
     exchangeable for, such stock. The Common Stock and the Shares conform in
     all material respects to all statements in relation thereto contained in
     the Registration Statement and the Prospectus.

          (o) Except as described in the Registration Statement and the
     Prospectus, no holder of any security of the Company has the right to have
     any security owned by such holder included in the Registration Statement or
     to demand registration of any security owned by such holder during the
     period ending 180 days after the date of this Agreement. Each Stockholder
     listed on Schedule IV hereto, director and executive officer of the Company
     has delivered to the Representatives his or her enforceable written
     agreement that, he or she will not, for a period of 180 days after the date
     of this Agreement, directly or indirectly, offer, sell (including "short
     sales"), assign, encumber or otherwise transfer or dispose of
     (collectively, "Transfer"), or contract to Transfer, any shares of Common
     Stock or any other securities convertible into or exchangeable for shares
     of Common Stock, or any other equity securities of the Company owned by him
     or her, without the prior written consent of Oppenheimer & Co., Inc.
     ("Oppenheimer"), except for (i) sales to the several Underwriters pursuant
     to this Agreement, (ii) privately negotiated sales to an individual (a
     "Restricted Person") of the Company's Common Stock, provided that such

                                      -8-
<PAGE>

     Restricted Person agrees in writing to be bound by the foregoing
     restrictions, or (iii) pursuant to will or the laws of intestate
     succession, provided the transferee agrees in writing to be bound by such
     restrictions.

          (p) All necessary corporate action has been duly and validly taken by
     the Company to authorize the execution, delivery and performance of this
     Agreement. The Agreement has been duly and validly authorized, executed and
     delivered by the Company and constitutes a legal, valid and binding
     obligation of the Company enforceable against the Company in accordance
     with its terms, except (i) as the enforceability thereof may be limited by
     bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium
     or other similar laws affecting the enforcement of creditors' rights
     generally and by general equitable principles and (ii) to the extent that
     rights to indemnity or contribution under this Agreement may be limited by
     Federal and state securities laws or the public policy underlying such
     laws.

          (q) Neither the Company nor any of its Subsidiaries is involved in any
     labor dispute nor, to the best knowledge of the Company, is any such
     dispute threatened, which dispute would have a material adverse effect on
     the assets or properties, business, results of operations, prospects or
     condition (financial or otherwise) of the Company and its Subsidiaries,
     taken as a whole; and the Company is not aware of any existing or imminent
     labor disturbance by the employees of any of its principal suppliers,
     manufacturers or contractors which would have a material adverse effect on
     the assets or properties, business, results of operations, prospects or
     condition (financial or otherwise) of the Company and its Subsidiaries,
     taken as a whole.

          (r) No transaction has occurred between or among the Company or any of
     its Subsidiaries and any of its officers or directors or any affiliate or
     affiliates of any such officer or director, that is required to be
     described in and is not described in the Registration Statement and the
     Prospectus.

          (s) Neither the Company nor any of its Subsidiaries has taken, nor
     will any of them take, directly or indirectly, any action designed to or
     which might reasonably be expected to cause or result in, or which has
     constituted or which might reasonably be expected to constitute, the
     stabilization or manipulation of the price of the Common Stock to
     facilitate the sale or resale of any of the Shares.

          (t) Each of the Company and its Subsidiaries has filed all Federal,
     state, local and foreign tax returns which are required to be filed through
     the date hereof, or has received valid extensions thereof, and has paid all
     taxes shown on such returns and all assessments received by it to the
     extent that the same are material and have become due.

          (u) The Shares have been duly authorized for quotation on the American
     Stock Exchange, Inc.

                                      -9-
<PAGE>

          (v) The Company has complied with all of the requirements and filed
     the required forms as specified in Florida Statutes Section 517.075.

          (w) The Company is not an "investment company" or an "affiliated
     person" of, or "promoter" or "principal underwriter" for, an "investment
     company," as each such term is defined in the Investment Company Act of
     1940, as amended.

          (x) Each of the Company and its Subsidiaries is insured by insurers of
     recognized financial responsibility against such losses and risks and in
     such amounts as are customary in the business in which it is engaged; and
     the Company has no reason to believe that it or any Subsidiary will not be
     able to renew its existing insurance coverage as and when such coverage
     expires or to obtain similar coverage from similar insurers as may be
     necessary to continue its business at a cost that would not materially and
     adversely affect the condition (financial or otherwise), business
     prospects, net worth or results of operations of the Company and its
     Subsidiaries, taken as a whole, except as described in or contemplated by
     the Prospectus.

          (y) Neither the Company nor any of its Subsidiaries has, directly or
     indirectly, paid or delivered any fee, commission or other sum of money or
     item of property, however characterized, to any finder, agent, government
     official or other party, in the United States or any other country, which
     is in any manner related to the business or operations of the Company or
     such Subsidiary, which the Company knows or has reason to believe to have
     been illegal under any federal, state or local laws of the United States or
     any other country having jurisdiction; and neither the Company nor any of
     its Subsidiaries has participated, directly or indirectly, in any boycotts
     or other similar practices in contravention of law affecting any of its
     actual or potential customers.

          (z) The Company meets, and on the Effective Date of the Registration
     Statement and on each Closing Date will meet, the conditions for use of
     Form S-3 under the Securities Act and the Rules.

     5. Representations and Warranties of the Selling Stockholders. Each of the
Selling Stockholders, severally and not jointly, represents and warrants to each
Underwriter that:

          (a) Such Selling Stockholder is, and on each Closing Date will be, the
     sole lawful owner of the Shares to be sold by it hereunder, and has, and on
     such date will have, good and marketable title to the Shares to be sold by
     such Selling Stockholder hereunder, free and clear of any lien, charge,
     claim, encumbrance, security interest, stockholders' agreement, voting
     trust, restriction on transfer or other defect in title, except for the
     stockholders' agreement and voting trust agreement described in the
     Prospectus, provided that all restrictions on the sale of the Shares as
     contemplated hereby have been waived and the purchasers of the Shares shall
     acquire the Shares free of such agreements and restrictions as more fully
     provided in Section 5(b) hereof.

                                      -10-
<PAGE>

          (b) Such Selling Stockholder has, and on each Closing Date will have,
     full legal right, power and authority, and every approval required by law,
     to sell, assign, transfer and deliver such Shares in the manner provided in
     this Agreement; delivery of certificates for the Shares to be sold by such
     Selling Stockholder pursuant hereto will, upon payment therefor, pass good
     and valid title thereto to each Underwriter, free and clear of any lien,
     charge, claim, encumbrance, security interest, stockholders' agreement,
     voting trust, restriction on transfer or other defect in title; and there
     are no outstanding options, warrants, rights or other agreements or
     arrangements requiring such Selling Stockholder at any time to transfer any
     Shares which may be sold to the Underwriters pursuant to this Agreement.

          (c) Such Selling Stockholder has duly executed and delivered a power
     of attorney (the "Power of Attorney"), in the form heretofore delivered to
     the Representatives, appointing J. Morton Davis and Martin A. Bell as such
     Selling Stockholder's attorneys-in-fact (the "Attorneys-in-Fact"), each of
     them, together or individually, with full power and authority to execute,
     deliver and perform this Agreement on behalf of such Selling Stockholder.

          (d) Such Selling Stockholder has duly executed and delivered a custody
     agreement (the "Custody Agreement"), in the form heretofore delivered to
     the Representatives pursuant to which certificates in negotiable form for
     the Shares to be sold by such Selling Stockholder under this Agreement were
     deposited with Continental Stock Transfer & Trust Company, as a custodian
     (the "Custodian"). The Custody Agreement and the Custodian's authority
     thereunder and the appointment of the Attorneys-in-Fact are irrevocable and
     the obligations of such Selling Stockholder hereunder and under the Custody
     Agreement are not subject to termination by such Selling Stockholder,
     except as provided in this Agreement, the Power of Attorney or the Custody
     Agreement, or by operation of law, whether by the death or incapacity of
     such Selling Stockholder (if such Selling Stockholder is an individual),
     the death or incapacity of any trustee or executor or the termination of
     any trust or estate (if such Selling Stockholder is a trust or estate), the
     dissolution or liquidation of any corporation or partnership (if such
     Selling Stockholder is a corporation or a partnership), or the occurrence
     of any other event. If any event referred to in the preceding sentence
     should occur before the delivery of the Shares hereunder, the certificates
     for the Shares to be sold by such Selling Stockholder shall be delivered by
     the Custodian on behalf of such Selling Stockholder in accordance with the
     terms and conditions of this Agreement and the Custody Agreement, and
     action taken by the Custodian pursuant to the Custody Agreement shall be as
     valid as if such event had not occurred, whether or not the Custodian or
     the Attorneys-in-Fact, or any one of them, shall have received notice of
     such event.

          (e) The execution, delivery and performance of this Agreement, the
     Power of Attorney and the Custody Agreement and the consummation of the
     transactions to be performed by such Selling Stockholder contemplated
     hereby and thereby, including the delivery and sale of the Shares to be
     delivered and sold by such Selling Stockholder hereunder and thereunder,
     will not conflict with or result in a violation by such Selling Stockholder
     of, or constitute a default under, any agreement, indenture or other

                                      -11-
<PAGE>

     instrument to which such Selling Stockholder is a party or by which it is
     bound, or to which any of its properties is subject, nor will the
     performance by such Selling Stockholder of its obligations hereunder or
     thereunder violate any law, rule, administrative regulation, or decree of
     any court or any governmental agency or body, having jurisdiction over such
     Selling Stockholder or any of its properties or result in the creation or
     imposition of any lien, charge, claim, security interest, encumbrance or
     restriction whatsoever upon such Shares.

          (f) Except for permits and similar authorizations required under the
     Securities Act, the securities or Blue Sky laws of certain jurisdictions,
     and such permits and authorizations which have been obtained, no consent,
     approval, authorization or order of any court, governmental agency or body,
     or financial institution is required in connection with the consummation of
     the transactions to be performed by such Selling Stockholder contemplated
     by this Agreement, including the delivery and sale of the Shares to be sold
     by such Selling Stockholder.

          (g) Each of this Agreement, the Power of Attorney and the Custody
     Agreement has been duly and validly authorized, executed and delivered by
     such Selling Stockholder and constitutes a legal, valid and binding
     obligation of such Selling Stockholder, enforceable against such Selling
     Stockholder in accordance with its terms, except (i) as the enforceability
     thereof may be limited by bankruptcy, insolvency, fraudulent conveyance,
     reorganization, moratorium or other similar laws affecting the enforcement
     of creditors' rights generally and by general equitable principles and (ii)
     to the extent that rights to indemnity or contribution under this Agreement
     may be limited by Federal and state securities laws or the public policy
     underlying such laws.

          (h) The sale by such Selling Stockholder of Shares pursuant hereto is
     not prompted by any adverse information concerning the Company.

          (i) Such Selling Stockholder has not since the filing of the
     Registration Statement (i) sold, bid for, purchased, attempted to induce
     any person to purchase, or paid anyone any compensation for soliciting
     purchases of, the Common Stock or (ii) paid or agreed to pay to any person
     any compensation for soliciting another to purchase any securities of the
     Company, except for the sale of the Shares by the Selling Stockholders
     under this Agreement.

          (j) Such Selling Stockholder has not taken and will not take, directly
     or indirectly, any action designed to cause or result in, or which has
     constituted or which might reasonably be expected to constitute, the
     stabilization or manipulation of the price of the Common Stock to
     facilitate the sale or resale of the Shares.

          (k) All information furnished to the Company by such Selling
     Stockholder or on such Selling Stockholder's behalf for use in connection
     with the preparation of the Registration Statement and Prospectus
     (including, without limiting the generality of the foregoing, all
     representations and warranties of such Selling Stockholder in such Selling
     Stockholder's Power of Attorney and the information relating to such
     Selling Stockholder which is set forth in the Registration Statement under

                                      -12-
<PAGE>

     the caption "Principal and Selling Stockholders") is true and correct and
     does not omit any material fact necessary to make such information not
     misleading.

     6. Conditions of the Underwriters' Obligations. The obligations of the
Underwriters under this Agreement are several and not joint. The respective
obligations of the Underwriters to purchase the Shares are subject to each of
the following terms and conditions:

          (a) The Prospectus shall have been timely filed with the Commission in
     accordance with Section 7(A)(a) of this Agreement. The Registration
     Statement shall have become effective no later than 5:00 p.m., New York
     City time, on the date of this Agreement or such later time and date as
     shall be consented to in writing by the Representatives.

          (b) No order preventing or suspending the use of any preliminary
     prospectus or the Prospectus shall have been or shall be in effect and no
     order suspending the effectiveness of the Registration Statement shall be
     in effect and no proceedings for such purpose shall be pending before or
     threatened by the Commission, and any requests for additional information
     on the part of the Commission (to be included in the Registration Statement
     or the Prospectus or otherwise) shall have been complied with to the
     satisfaction of the Representatives.

          (c) The representations and warranties of the Company and the Selling
     Stockholders contained in this Agreement and in the certificates delivered
     pursuant to Section 6(d) and 6(e), respectively, shall be true and correct
     when made and on and as of each Closing Date as if made on such date and
     the Company and the Selling Stockholders shall have performed all covenants
     and agreements and satisfied all the conditions contained in this Agreement
     required to be performed or satisfied by it or them at or before such
     Closing Date.

          (d) The Representatives shall have received on each Closing Date a
     certificate, addressed to the Representatives and dated such Closing Date,
     of the chief executive or chief operating officer and the chief financial
     officer or chief accounting officer of the Company to the effect that the
     signers of such certificate have carefully examined the Registration
     Statement, the Prospectus and this Agreement and that the representations
     and warranties of the Company in this Agreement are true and correct on and
     as of such Closing Date with the same effect as if made on such Closing
     Date and the Company has performed all covenants and agreements and
     satisfied all conditions contained in this Agreement required to be
     performed or satisfied by it at or prior to such Closing Date.

          (e) The Representatives shall have received on each Closing Date a
     certificate, addressed to the Representatives and dated such Closing Date,
     of each Selling Stockholder, to the effect that such Selling Stockholder
     has carefully examined the Registration Statement, the Prospectus and this
     Agreement and that the representations and warranties of such Selling
     Stockholder contained in this Agreement are true and correct as if made on
     and as of such Closing Date, with the same effect as if made on such

                                      -13-
<PAGE>

     Closing Date, and such Selling Stockholder has performed all covenants and
     agreements and satisfied all conditions contained in this Agreement
     required to be performed or satisfied by such Selling Stockholder at or
     prior to such Closing Date.

          (f) The Representatives shall have received on the Effective Date, at
     the time this Agreement is executed and on each Closing Date a signed
     letter from Grant Thornton LLP addressed to the Representatives and dated,
     respectively, the Effective Date, the date of this Agreement and each such
     Closing Date, in form and substance satisfactory to the Representatives,
     confirming that they are independent accountants within the meaning of the
     Securities Act and the Rules, that the response to Item 10 of the
     Registration Statement is correct insofar as it relates to them and stating
     in effect that:

               (i) in their opinion the audited financial statements and the
          schedules to the financial statements included or incorporated by
          reference in the Registration Statement and the Prospectus and
          reported on by them comply as to form in all material respects with
          the applicable accounting requirements of the Securities Act and the
          Rules;

               (ii) on the basis of a reading of the amounts included in the
          Registration Statement and the Prospectus under the headings "Summary
          Consolidated Financial Information," "Selected Consolidated Financial
          Information," "Capitalization" and "Management's Discussion and
          Analysis of Financial Condition and Results of Operations," carrying
          out certain procedures (but not an examination in accordance with
          generally accepted auditing standards) which would not necessarily
          reveal matters of significance with respect to the comments set forth
          in such letter, a reading of the minutes of the meetings of the
          stockholders and directors of the Company (including committees
          thereof), and inquiries of certain officials of the Company who have
          responsibility for financial and accounting matters of the Company, as
          to transactions and events subsequent to the date of the latest
          audited financial statements, except as disclosed in the Registration
          Statement and the Prospectus, nothing came to their attention which
          caused them to believe that:

                    (A) the amounts in "Summary Consolidated Financial
               Information," "Selected Consolidated Financial Information,"
               "Capitalization" and "Management's Discussion and Analysis of
               Financial Condition and Results of Operations," included in the
               Registration Statement and the Prospectus do not agree with the
               corresponding amounts in the audited financial statements from
               which such amounts were derived; or

                    (B) (x) there were, at a specified date not more than five
               business days prior to the date of the letter, any changes in the
               short-term or long-term debt of the Company or capital stock of
               the Company or any decreases in net assets or in working capital
               or the stockholders' equity in the Company, as compared with the

                                      -14-
<PAGE>

               amounts shown on the Company's audited November 30, 1995 balance
               sheet included in the Registration Statement, or (y) for the
               period from November 30, 1995 to such specified business date not
               more than five business days prior to the date of this letter,
               there were any decreases, as compared with the corresponding
               period in the preceding year, in net revenues or in the total or
               per share amounts of net income in which case the Company shall
               deliver to the Representatives a letter containing an explanation
               by the Company as to the significance thereof unless said
               explanation is not deemed necessary by the Representatives or is
               set forth in or contemplated by the Registration Statement.

               (iii) on the basis of a reading of the pro forma financial
          statements included in the Registration Statement and the Prospectus,
          carrying out certain procedures that would not necessarily reveal
          matters of significance with respect to the comments set forth in this
          clause (iii), inquiries of certain officials of the Company who have
          responsibility for financial and accounting matters and proving the
          arithmetic accuracy of the application of the pro forma adjustments to
          the historical amounts in the pro forma financial statements, nothing
          came to their attention that caused them to believe that the pro forma
          financial statements included in the Prospectus do not comply in form
          in all material respects with the applicable accounting requirements
          of Rule 11-02 of Regulation S-X, or that the pro forma adjustments
          have not been properly applied to the historical amounts in the
          compilation of those statements; and

               (iv) they have performed certain other procedures as a result of
          which they have determined that certain information of an accounting,
          financial or statistical nature (which is limited to accounting,
          financial or statistical information derived from the general
          accounting records of the Company) set forth in the Registration
          Statement and reasonably specified by the Representatives agrees with
          the accounting records of the Company.

          References to the Registration Statement and the Prospectus in
          this paragraph (f) are to such documents as amended and supplemented
          at the date of the letter.

          (g) The Representatives shall have received on each Closing Date an
     opinion from Bachner, Tally, Polevoy & Misher LLP, counsel for the Company
     and the Selling Stockholders, addressed to the Representatives, dated such
     Closing Date, stating in effect that:

               (A) The Company has been duly organized and is validly existing
          as a corporation in good standing under the laws of the State of
          Delaware. To the best of such counsel's knowledge, except for the
          Subsidiaries, the Company has no other subsidiary and does not
          control, directly or indirectly, any corporation, partnership, joint
          venture, association or other business organization. Each of the
          Subsidiaries has been duly organized and is validly existing as a

                                      -15-
<PAGE>

          corporation in good standing under the laws of the jurisdiction of its
          organization. Each of the Company and its Subsidiaries is duly
          qualified and in good standing as a foreign corporation in each
          jurisdiction in which the character or location of its assets or
          properties (owned, leased or licensed) or the nature of its businesses
          makes such qualification necessary, except for such jurisdictions
          where the failure to so qualify would not have a material adverse
          effect on the assets or properties, business, results of operations,
          prospects or condition (financial or otherwise) of the Company and its
          Subsidiaries, taken as a whole.

               (B) Each of the Company and its Subsidiaries has all requisite
          power and authority to own, lease and license its assets and
          properties and conduct its business as now being conducted and as
          described in the Registration Statement and the Prospectus; and the
          Company has all requisite corporate power and authority and all
          necessary authorizations, approvals, consents, orders, licenses,
          certificates and permits, other than those required under the state
          Blue Sky laws, to enter into, deliver and perform this Agreement.

               (C) The Company has authorized and issued capital stock as set
          forth in the Registration Statement and the Prospectus. The
          certificates evidencing the Shares are in due and proper legal form
          and have been duly issued by the Company. All of the outstanding
          shares of Common Stock of the Company have been duly and validly
          authorized and have been duly and validly issued and are fully paid
          and nonassessable and none of them was issued in violation of any
          preemptive or other similar right. To the best of such counsel's
          knowledge, except as disclosed in the Registration Statement and the
          Prospectus, there is no outstanding option, warrant or other right
          calling for the issuance of, and no commitment, plan or arrangement to
          issue, any share of stock of the Company or any security convertible
          into, exercisable for, or exchangeable for stock of the Company. The
          Common Stock and the Shares conform in all material respects to the
          descriptions thereof contained in the Registration Statement and the
          Prospectus.

               (D) The agreement of Mr. Lerner and Blair Investment Banking
          stating that, for a period of 180 days from the date of this Agreement
          they will not, without Oppenheimer's prior written consent, directly
          or indirectly offer, sell (including "short sales"), assign, encumber
          or Transfer, or contract to Transfer, any shares of Common Stock, or
          any other securities convertible into or exchangeable for shares of
          Common Stock or any other equity securities owned by them, except for
          (i) sales to the several Underwriters pursuant to this Agreement, (ii)
          privately negotiated sales to a Restricted Person of the Company's
          Common Stock, provided that such Restricted Person agrees in writing
          to be bound by the foregoing restrictions, or (iii) pursuant to will
          or the laws of intestate succession, provided the transferee agrees in

                                      -16-
<PAGE>

          writing to be bound by such restrictions, has been duly and validly
          executed and delivered by such persons and constitutes the legal,
          valid and binding obligation of each such person enforceable against
          each such person in accordance with its terms, except as the
          enforceability thereof may be limited by applicable bankruptcy,
          insolvency, fraudulent conveyance, reorganization, moratorium or other
          similar laws affecting the enforcement of creditors' rights generally
          and by general equitable principles.

               (E) All necessary corporate action has been duly and validly
          taken by the Company to authorize the execution, delivery and
          performance of this Agreement. This Agreement has been duly and
          validly authorized, executed and delivered by the Company and
          constitutes the legal, valid and binding obligation of the Company
          enforceable against the Company in accordance with its terms, except
          (i) as such enforceability may be limited by applicable bankruptcy,
          insolvency, fraudulent conveyance, reorganization, moratorium or other
          similar laws affecting the enforcement of creditors' rights generally
          and by general equitable principles and (ii) to the extent that rights
          to indemnity or contribution under this Agreement may be limited by
          Federal or state securities laws or the public policy underlying such
          laws.

               (F) Neither the execution, delivery and performance of this
          Agreement by the Company nor the consummation of any of the
          transactions contemplated hereby (including, without limitation, the
          sale by the Selling Stockholders of the Shares) will give rise to a
          right to terminate or accelerate the due date of any payment due
          under, or violate or conflict with or result in the breach of any term
          or provision of, or constitute a default (or any event which with
          notice or lapse of time, or both, would constitute a default) under,
          or require consent or waiver under, or result in the execution or
          imposition of any lien, charge or encumbrance upon any properties or
          assets of the Company or any of its Subsidiaries pursuant to the terms
          of, any indenture, mortgage, deed of trust, note or other agreement or
          instrument of which such counsel is aware and to which the Company or
          any of its Subsidiaries is a party or by which the Company or any of
          its Subsidiaries or any of its respective properties or businesses is
          bound, or any franchise, license, permit, judgment, decree, order,
          statute, rule or regulation of which such counsel is aware or violate
          any provision of the Articles of Incorporation or the By-laws of the
          Company or the charter or by-laws of any of the Subsidiaries.

               (G) To the best of such counsel's knowledge, no default exists,
          and no event has occurred which with notice or lapse of time, or both,
          would constitute a default, in the due performance and observance of
          any term, covenant or condition by the Company or any of its
          Subsidiaries of any indenture, mortgage, deed of trust, note or any
          other agreement or instrument to which the Company or any of its

                                      -17-
<PAGE>

          Subsidiaries is a party or by which the Company or any of its
          Subsidiaries or any of their respective assets or properties or
          businesses may be bound or affected, where the consequences of such
          default would have a material and adverse effect on the assets,
          properties, business, results of operations, prospects or condition
          (financial or otherwise) of the Company and its Subsidiaries, taken as
          a whole.

               (H) To the best of such counsel's knowledge, neither the Company
          nor any of its Subsidiaries is in violation of any term or provision
          of its Articles of Incorporation or By-laws, or any franchise,
          license, permit, judgment, decree, order, statute, rule or regulation,
          where the consequences of such violation would have a material adverse
          effect on the assets or properties, businesses, results of operations,
          prospects or condition (financial or otherwise) of the Company and its
          Subsidiaries, taken as a whole.

               (I) No consent, approval, authorization or order of any court or
          governmental agency or body is required for the performance of this
          Agreement by the Company or the consummation of the transactions
          contemplated hereby, except such as have been obtained under the
          Securities Act and such as may be required under state securities or
          Blue Sky laws in connection with the purchase and distribution of the
          Shares by the several Underwriters.

               (J) To the best of such counsel's knowledge, there is no
          litigation or governmental or other proceeding or investigation before
          any court or before or by any public body or board pending or
          threatened against, or involving the assets, properties or businesses
          of, the Company or any of its Subsidiaries which might have a material
          adverse effect upon the assets or properties, business, results of
          operations, prospects or condition (financial or otherwise) of the
          Company and its Subsidiaries, taken as a whole.

               (K) The statements in the Prospectus under the captions
          "Description of Capital Stock," "Shares Eligible for Future Sale,"
          "Management -- Employment Agreements" and "Principal and Selling
          Stockholders" insofar as such statements constitute a summary of
          documents referred to therein or matters of law, are fair summaries in
          all material respects and accurately present the information called
          for with respect to such documents and matters. All contracts and
          other documents required to be filed as exhibits to, or described in,
          the Registration Statement have been so filed with the Commission or
          are fairly described in the Registration Statement, as the case may
          be.

               (L) The Registration Statement, all preliminary prospectuses and
          the Prospectus and each amendment or supplement thereto (except for

                                      -18-
<PAGE>

          the financial statements and schedules and other financial data
          included therein, as to which such counsel expresses no opinion)
          comply as to form in all material respects with the requirements of
          the Securities Act and the Rules. To such counsel's knowledge, the
          documents filed by the Company under the Exchange Act and incorporated
          by reference in the Registration Statement and the Prospectus or any
          amendment or supplement thereto (except for the financial statements
          and schedules and other financial and statistical data included
          therein, as to which such counsel expresses no opinion) at the time
          they were filed complied as to form in all material respects with the
          requirements of the Exchange Act and the rules and regulations
          thereunder.

               (M) The Registration Statement has become effective under the
          Securities Act, and no stop order suspending the effectiveness of the
          Registration Statement has been issued and no proceedings for that
          purpose have been instituted or are pending or, to such counsel's
          knowledge, are threatened or contemplated.

               (N) Assuming that the Underwriters acquire their respective
          interests in the Shares to be sold by the Selling Stockholders in good
          faith and without notice of any adverse claims (within the meaning of
          Section 8-302 of the Uniform Commercial Code), upon delivery to the
          Underwriters of such Shares registered in their names, the
          Underwriters will acquire good and marketable title to such Shares
          free and clear of all liens, charges, claims, security interests,
          encumbrances, pledges, stockholders' agreements, voting trusts and any
          other restrictions whatsoever.

               (O) To the best of such counsel's knowledge, the execution,
          delivery and performance of this Agreement, the Power of Attorney and
          the Custody Agreement and the consummation of the transactions to be
          performed by each such Selling Stockholder contemplated hereby and
          thereby (including, without limitation, the delivery and sale of the
          Shares to be delivered and sold by such Selling Stockholder hereunder
          and thereunder), will not give rise to a right to terminate or
          accelerate the due date of any payment due under, or violate or
          conflict with or result in the breach of any term or provision of, or
          constitute a default (or any event which with notice or lapse of time,
          or both, would constitute a default) under, or require consent or
          waiver under, or result in the execution or imposition of any lien,
          charge or encumbrance upon any properties or assets of such Selling
          Stockholder pursuant to the terms of any indenture, mortgage, deed of
          trust, note or other agreement or instrument of which such counsel is
          aware and to which such Selling Stockholder is a party or by which it
          or any of such Selling Stockholder's properties or businesses is
          bound, or any franchise, license, permit, judgment, decree, order,
          statute, rule or regulation of which such counsel is aware or result
          in the creation of imposition of any lien, charge, claim, encumbrance,

                                      -19-
<PAGE>

          security interest or restriction whatsoever upon the Shares to be sold
          by such Selling Stockholder.

               (P) No consent, approval, authorization or order of any court,
          governmental agency or body or financial institution is required in
          connection with the performance of this Agreement by each Selling
          Stockholder or the consummation of the transactions contemplated
          hereby, including the delivery and sale of the Shares to be delivered
          and sold by such Selling Stockholder, except such as have been
          obtained under the Securities Act and such as may be required under
          state securities or Blue Sky laws in connection with the purchase and
          distribution of the Shares by the several Underwriters.

               (Q) Each of this Agreement, the Power of Attorney and the Custody
          Agreement has been duly and validly, executed and delivered by each
          Selling Stockholder and constitutes a legal, valid and binding
          obligation of such Selling Stockholder, enforceable against such
          Selling Stockholder in accordance with its terms, except (i) as such
          enforceability may be limited by bankruptcy, insolvency, fraudulent
          conveyance, reorganization, moratorium or other similar laws affecting
          the enforcement of creditors' rights generally and (ii) to the extent
          that rights to indemnity or contribution under this Agreement may be
          limited by Federal and state securities laws or the public policy
          underlying such laws.

     To the extent deemed advisable by such counsel, they may rely as to matters
of fact on certificates of responsible officers of the Company, the Selling
Stockholders and public officials and on the opinions of other counsel
satisfactory to the Representatives as to matters which are governed by laws
other than the laws of the State of New York, the General Corporation Law of the
State of Delaware and the Federal laws of the United States; provided that such
counsel shall state that in their opinion the Underwriters and they are
justified in relying on such other opinions. Copies of such certificates and
other opinions shall be furnished to the Representatives and counsel for the
Underwriters.

     In addition, such counsel shall state that such counsel has participated in
conferences with officers and other representatives of the Company and the
Selling Stockholders, representatives of the Representatives and representatives
of the independent certified public accountants of the Company, at which
conferences the contents of the Registration Statement and the Prospectus and
related matters were discussed and, although such counsel is not passing upon
and does not assume any responsibility for the accuracy, completeness or
fairness of the statements contained in the Registration Statement and the
Prospectus (except as specified in the foregoing opinion), on the basis of the
foregoing, no facts have come to the attention of such counsel which lead such
counsel to believe that the Registration Statement at the time it became
effective (except with respect to the financial statements and notes and
schedules thereto and other financial data, as to which such counsel need
express no belief) contained any untrue statement of a material fact or omitted

                                      -20-
<PAGE>

to state a material fact required to be stated therein or necessary to make the
statements therein not misleading, or that the Prospectus as amended or
supplemented (except with respect to the financial statements and notes and
schedules thereto and other financial data, as to which such counsel need
express no belief) on the date thereof contained any untrue statement of a
material fact or omitted to state a material fact necessary in order to make the
statements therein, in the light of the circumstances under which they were
made, not misleading.

          (h) All proceedings taken in connection with the sale of the Firm
     Shares and the Option Shares as herein contemplated shall be reasonably
     satisfactory in form and substance to the Representatives and their counsel
     and the Underwriters shall have received from Schulte Roth & Zabel a
     favorable opinion, addressed to the Representatives and dated each Closing
     Date, with respect to the Shares, the Registration Statement and the
     Prospectus, and such other related matters, as the Representatives may
     reasonably request, and the Company shall have furnished to Schulte Roth &
     Zabel such documents as they may reasonably request for the purpose of
     enabling them to pass upon such matters.

          (i) The Representatives shall have received on each Closing Date a
     certificate, addressed to the Representatives, and dated such Closing Date,
     of an executive officer of the Company to the effect that the signer of
     such certificate has reviewed and understands the provisions of Section
     517.075 of the Florida Statutes, and represents that the Company has
     complied, and at all times will comply, with all provisions of Section
     517.075 and further, that as of such Closing Date, neither the Company nor
     any of its affiliates does business with the government of Cuba or with any
     person or affiliate located in Cuba.

          (j) The Representatives shall have received from each of the
     stockholders listed on Schedule IV hereto and each director and executive
     officer of the Company the enforceable written agreements described in
     Section 4(o).

          (k) On each Closing Date, a certificate, dated such Closing Date and
     addressed to you, signed by or on behalf of each of the Selling
     Stockholders to the effect that the representations and warranties of such
     Selling Stockholders in this Agreement are true and correct, as if made at
     and as of each Closing Date, and such Selling Stockholder has complied with
     all the agreements and satisfied all the conditions on its part to be
     performed or satisfied prior to each Closing Date.

          (l) The Company shall have furnished or caused to be furnished to the
     Representatives such further certificates and documents as the
     Representatives shall have reasonably requested.

     7. Covenants of the Company. (A) The Company covenants and agrees as
follows:

          (a) The Company shall prepare the Prospectus in a form approved by the
     Representatives and file such Prospectus pursuant to Rule 424(b) under the
     Securities Act not later than the Commission's close of business on the
     second business day following the execution and delivery of this Agreement,

                                      -21-
<PAGE>

     or, if applicable, such earlier time as may be required by Rule 430A(a)(3)
     under the Securities Act, and shall promptly advise the Representatives (i)
     when any amendment to the Registration Statement shall have become
     effective, (ii) of any request by the Commission for any amendment of the
     Registration Statement or the Prospectus or for any additional information,
     (iii) of the prevention or suspension of the use of any preliminary
     prospectus or the Prospectus or of the issuance by the Commission of any
     stop order suspending the effectiveness of the Registration Statement or
     the institution or threatening of any proceeding for that purpose and (iv)
     of the receipt by the Company of any notification with respect to the
     suspension of the qualification of the Shares for sale in any jurisdiction
     or the initiation or threatening of any proceeding for such purpose. The
     Company shall not file any amendment of the Registration Statement or
     supplement to the Prospectus unless the Company has furnished the
     Representatives a copy for their review prior to filing and shall not file
     any such proposed amendment or supplement to which the Representatives
     reasonably object. The Company shall use its best efforts to prevent the
     issuance of any such stop order and, if issued, to obtain as soon as
     possible the withdrawal thereof.

          (b) If, at any time when a prospectus relating to the Shares is
     required to be delivered under the Securities Act and the Rules, any event
     occurs as a result of which the Prospectus, as then amended or
     supplemented, would include any untrue statement of a material fact or omit
     to state any material fact necessary to make the statements therein, in the
     light of the circumstances under which they were made, not misleading, or
     if it shall be necessary to amend or supplement the Prospectus to comply
     with the Securities Act or the Rules, the Company promptly shall prepare
     and file with the Commission, subject to the second sentence of paragraph
     (a) of this Section 7(A), an amendment or supplement which shall correct
     such statement or omission or an amendment which shall effect such
     compliance.

          (c) The Company shall make generally available to its security holders
     and to the Representatives as soon as practicable, but not later than 45
     days after the end of the 12-month period beginning at the end of the
     fiscal quarter of the Company during which the Effective Date occurs (or 90
     days if such 12-month period coincides with the Company's fiscal year), an
     earnings statement (which need not be audited) of the Company, covering
     such 12-month period, which shall satisfy the provisions of Section 11(a)
     of the Securities Act or Rule 158 of the Rules.

          (d) The Company shall furnish to the Representatives and counsel for
     the Underwriters, without charge, signed copies of the Registration
     Statement (including all exhibits thereto and amendments thereof) and to
     each other Underwriter a copy of the Registration Statement (without
     exhibits thereto) and all amendments thereof and, so long as delivery of a
     prospectus by an Underwriter or dealer may be required by the Securities
     Act or the Rules, as many copies of any preliminary prospectus and the
     Prospectus and any amendments thereof and supplements thereto as the
     Representatives may reasonably request.

                                      -22-
<PAGE>

          (e) The Company shall cooperate with the Representatives and their
     counsel in endeavoring to qualify the Shares for offer and sale under the
     laws of such jurisdictions as the Representatives may designate and shall
     maintain such qualifications in effect so long as required for the
     distribution of the Shares; provided, however, that the Company shall not
     be required in connection therewith, as a condition thereof, to qualify as
     a foreign corporation or to execute a general consent to service of process
     in any jurisdiction or subject itself to taxation as doing business in any
     jurisdiction.

          (f) For a period of five years after the date of this Agreement, the
     Company shall supply to the Representatives, and to each other Underwriter
     who may so request in writing, copies of such financial statements and
     other periodic and special reports as the Company may from time to time
     distribute generally to the holders of any class of its capital stock and
     to furnish to the Representatives a copy of each annual or other report it
     shall be required to file with the Commission.

          (g) Without the prior written consent of Oppenheimer, for a period of
     180 days after the date of this Agreement, the Company shall not directly
     or indirectly, offer, sell (including "short sales"), assign, encumber or
     Transfer, or contract to Transfer, any shares of Common Stock, or any other
     securities convertible into or exchangeable for shares of Common Stock, or
     any other equity securities of the Company, except for (i) the issuance of
     shares of Common Stock pursuant to stock options outstanding on the date
     hereof or the issuance of shares of Common Stock or stock options thereon
     pursuant to the Company's 1992 Stock Option Plan, as amended, (the "Plan"),
     (ii) the issuance of shares of Common Stock in connection with the
     Company's acquisition (the "GeoDemX Acquisition") of the assets of the
     former GeoDemX Corporation, and (iii) the issuance of shares of Common
     Stock in connection with any acquisition of another entity. In the event
     that during this period, (i) any shares of Common Stock are issued pursuant
     to the Plan pursuant to stock options not outstanding on the date hereof,
     (ii) any shares of Common Stock are issued in connection with any
     acquisition of another entity, or (iii) any registration is effected on
     Form S-8 or on any successor form pursuant to stock options not outstanding
     on the date hereof, the Company shall obtain the enforceable written
     agreement of such grantee or purchaser or holder of such securities that,
     for a period of 180 days after the date of this Agreement, such person will
     not directly or indirectly, without the prior written consent of
     Oppenheimer, offer, sell (including "short sales"), assign, encumber or
     Transfer, or contract to Transfer or exercise any registration rights with
     respect to, any shares of Common Stock (or any other securities convertible
     into or exchangeable for any shares of Common Stock, or any other equity
     securities) owned by such person.

          (h) The Company shall cause each director and executive officer of the
     Company, and each stockholder set forth on Schedule IV to this Agreement to
     deliver to the Representatives his or her enforceable written agreement
     that, except, in the case of a Selling Stockholder, for the sale of the
     Shares to be sold by such Selling Stockholder pursuant to the Registration
     Statement, he or she will not, for a period of 180 days after the date of
     this Agreement, directly or indirectly, without the prior written consent
     of Oppenheimer, offer, sell (including "short sales"), assign, encumber or
     Transfer, or contract to Transfer any shares of Common Stock or any other

                                      -23-
<PAGE>

     securities convertible into or exercisable or exchangeable for, shares of
     Common Stock, or any other equity securities of the Company except for (i)
     sales to the several Underwriters pursuant to this Agreement, (ii)
     privately negotiated sales to a Restricted Person of the Company's Common
     Stock, provided that such Restricted Person agrees in writing to be bound
     by the foregoing restrictions, or (iii) pursuant to will or the laws of
     intestate succession, provided the transferee agrees in writing to be bound
     by such restrictions.

          (i) On or before completion of this offering, the Company shall make
     all filings required under applicable securities laws and by the American
     Stock Exchange, Inc. (including any required registration under the
     Exchange Act).

          (j) The Company shall file timely and accurate reports in accordance
     with the provisions of Florida Statutes Section 517.075, or any successor
     provision, and any regulations promulgated thereunder, if at any time after
     the Effective Date, the Company or any of its affiliates commences engaging
     in business with the government of Cuba or any person or affiliate located
     in Cuba.

               (B) The Selling Stockholders agree to pay, or reimburse if paid
          by the Representatives, whether or not the transactions contemplated
          hereby are consummated or this Agreement is terminated, all costs and
          expenses incident to the public offering of the Shares and the
          performance of the obligations of the Company and of the Selling
          Stockholders under this Agreement including those relating to: (i) the
          preparation, printing, filing and distribution of the Registration
          Statement including all exhibits thereto, each preliminary prospectus,
          the Prospectus, all amendments and supplements to the Registration
          Statement, the Prospectus, and the printing, filing and distribution
          of this Agreement; (ii) the fees and disbursements of counsel for the
          Company and the Selling Stockholders and of the Company's independent
          public accountants; (iii) the preparation and delivery of certificates
          for the Shares to the Underwriters; (iv) the registration or
          qualification of the Shares for offer and sale under the securities or
          Blue Sky laws of the various jurisdictions referred to in Section
          7(A)(e), including the reasonable fees and disbursements of counsel
          for the Underwriters in connection with such registration and
          qualification and the preparation, printing, distribution and shipment
          of preliminary and supplementary Blue Sky memoranda; (v) the
          furnishing (including costs of shipping and mailing) to the
          Representatives and to the Underwriters of copies of each preliminary
          prospectus, the Prospectus and all amendments or supplements to the
          Prospectus, and of the several documents required by this Section to
          be so furnished, as may be reasonably requested for use in connection
          with the offering and sale of the Shares by the Underwriters or by
          dealers to whom Shares may be sold; (vi) the filing fees of the
          National Association of Securities Dealers, Inc. in connection with
          its review of the terms of the public offering; (vii) the furnishing
          (including costs of shipping and mailing) to the Representatives and
          to the Underwriters of copies of all reports and information required
          by Section 7(A)(f); (viii) all transfer taxes, if any, with respect to
          the sale and delivery of the Shares by the Selling Stockholders to the
          Underwriters. Subject to the provisions of Section 10, the
          Underwriters agree to pay, whether or not the transactions
          contemplated hereby are consummated or this Agreement is terminated,

                                      -24-
<PAGE>

          all costs and expenses incident to the performance of the obligations
          of the Underwriters under this Agreement not payable by the Selling
          Stockholders pursuant to the preceding sentence, including, without
          limitation, the fees and disbursements of counsel for the
          Underwriters.

     8. Indemnification.

     (a) The Company and each Selling Stockholder agree, jointly and severally,
to indemnify and hold harmless each Underwriter and each person, if any, who
controls any Underwriter within the meaning of Section 15 of the Securities Act
or Section 20 of the Exchange Act against any and all losses, claims, damages
and liabilities, joint or several (including any reasonable investigation, legal
and other expenses incurred in connection with, and any amount paid in
settlement of, any action, suit or proceeding or any claim asserted), to which
they, or any of them, may become subject under the Securities Act, the Exchange
Act or other Federal or state law or regulation, at common law or otherwise,
insofar as such losses, claims, damages or liabilities arise out of or are based
upon any untrue statement or alleged untrue statement of a material fact
contained in any preliminary prospectus, the Registration Statement, the
Prospectus or any amendment thereof or supplement thereto, or arise out of or
are based upon any omission or alleged omission to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading; provided, however, that such indemnity shall not inure to the
benefit of any Underwriter (or any person controlling such Underwriter) on
account of any losses, claims, damages or liabilities arising from the sale of
the Shares to any person by such Underwriter if such untrue statement or
omission or alleged untrue statement or omission was made in such preliminary
prospectus, the Registration Statement, the Prospectus, or such amendment or
supplement, and was contained in the last paragraph of the cover page of the
Prospectus, in the paragraph relating to stabilization on the inside front cover
page of the Prospectus or under the caption "Underwriting" in the Prospectus (to
the extent such statements relate to the Underwriters). Notwithstanding the
foregoing, the liability of the Selling Stockholders pursuant to the provisions
of this Section 8(a) shall be limited to an amount equal to the aggregate net
proceeds received by each Selling Stockholder from the sale of the Shares sold
by each Selling Stockholder hereunder. This indemnity agreement will be in
addition to any liability which the Company and each Selling Stockholder may
otherwise have.

     (b) Each Underwriter agrees, severally and not jointly, to indemnify and
hold harmless the Company, the Selling Stockholders, each person, if any, who
controls the Company within the meaning of either Section 15 of the Securities
Act or Section 20 of the Exchange Act, each director of the Company, and each
officer of the Company who signs the Registration Statement, to the same extent
as the foregoing indemnities from the Company or such Selling Stockholder to
each Underwriter, but only insofar as such losses, claims, damages or
liabilities arise out of or are based upon any untrue statement or omission or
alleged untrue statement or omission which was made in any preliminary
prospectus, the Registration Statement, the Prospectus, or any amendment thereof
or supplement thereto, and was contained in the last paragraph of the cover page
of the Prospectus, in the paragraph relating to stabilization on the inside

                                      -25-
<PAGE>

front cover page of the Prospectus or under the caption "Underwriting" in the
Prospectus (to the extent such statements relate to the Underwriters); provided,
however, that the obligation of each Underwriter to indemnify the Company or any
Selling Stockholder (including any controlling person, director or officer
thereof), as the case may be, shall be limited to the net proceeds received by
the Company or the Selling Stockholder, as the case may be, from such
Underwriter.

     (c) Any party that proposes to assert the right to be indemnified under
this Section will, promptly after receipt of notice of commencement of any
action, suit or proceeding against such party in respect of which a claim is to
be made against an indemnifying party or parties under this Section, notify each
such indemnifying party of the commencement of such action, suit or proceeding,
enclosing a copy of all papers served. No indemnification provided for in
Section 8(a) or 8(b) shall be available to any party who shall fail to give
notice as provided in this Section 8(c) if the party to whom notice was not
given was unaware of the proceeding to which such notice would have related and
was materially prejudiced by the failure to give such notice, but the omission
so to notify such indemnifying party of any such action, suit or proceeding
shall not relieve it from any liability that it may have to any indemnified
party for contribution or otherwise than under this Section. In case any such
action, suit or proceeding shall be brought against any indemnified party and it
shall notify the indemnifying party of the commencement thereof, the
indemnifying party shall be entitled to participate in, and, to the extent that
it shall wish, jointly with any other indemnifying party similarly notified, to
assume the defense thereof, with counsel reasonably satisfactory to such
indemnified party, and after notice from the indemnifying party to such
indemnified party of its election so to assume the defense thereof and the
approval by the indemnified party of such counsel, the indemnifying party shall
not be liable to such indemnified party for any legal or other expenses, except
as provided below and except for the reasonable costs of investigation
subsequently incurred by such indemnified party in connection with the defense
thereof. The indemnified party shall have the right to employ its counsel in any
such action, but the fees and expenses of such counsel shall be at the expense
of such indemnified party unless (i) the employment of counsel by such
indemnified party has been authorized in writing by the indemnifying parties,
(ii) the indemnified party shall have reasonably concluded that there may be a
conflict of interest between the indemnifying parties and the indemnified party
in the conduct of the defense of such action (in which case the indemnifying
parties shall not have the right to direct the defense of such action on behalf
of the indemnified party) or (iii) the indemnifying parties shall not have
employed counsel, as provided above, to assume the defense of such action within
a reasonable time after notice of the commencement thereof, in each of which
cases the fees and expenses of counsel shall be at the expense of the
indemnifying parties. An indemnifying party shall not be liable for any
settlement of any action, suit, proceeding or claim effected without its written
consent.

     9. Contribution. In order to provide for just and equitable contribution in
circumstances in which the indemnification provided for in Section 8(a) or 8(b)
for any reason is unavailable to or insufficient to hold harmless an indemnified
party under Section 8(a) or 8(b), then each indemnifying party shall contribute

                                      -26-
<PAGE>

to the aggregate losses, claims, damages and liabilities (including any
investigation, legal and other expenses reasonably incurred in connection with,
and any amount paid in settlement of, any action, suit or proceeding or any
claims asserted) to which the indemnified party may be subject in such
proportion as is appropriate to reflect the relative benefits received by the
Selling Stockholders on the one hand and the Underwriters on the other from the
offering of the Shares or, if such allocation is not permitted by applicable
law, in such proportion as is appropriate to reflect not only the relative
benefits referred to above but also the relative fault of the Company and the
Selling Stockholders on the one hand and the Underwriters on the other in
connection with the statements or omissions which resulted in such losses,
claims, damages, liabilities or expenses, as well as any other relevant
equitable considerations. The relative benefits received by the Selling
Stockholders and the Underwriters shall be deemed to be in the same proportion
as (x) the total proceeds from the offering (net of underwriting discounts but
before deducting expenses) received by the Selling Stockholders, as set forth in
the table on the cover page of the Prospectus, bear to (y) the underwriting
discounts received by the Underwriters, as set forth in the table on the cover
page of the Prospectus. The relative fault of the Company, the Selling
Stockholders or the Underwriters shall be determined by reference to, among
other things, whether the untrue or alleged untrue statement of a material fact
related to information supplied by the Company, the Selling Stockholders or the
Underwriters and the parties' relative intent, knowledge, access to information
and opportunity to correct or prevent such statement or omission. The Company,
the Selling Stockholders and the Underwriters agree that it would not be just
and equitable if contribution pursuant to this Section 9 were determined by pro
rata allocation (even if the Underwriters were treated as one entity for such
purpose) or by any other method of allocation which does not take account of the
equitable considerations referred to above. Notwithstanding the provisions of
this Section 9, (i) in no case shall any Underwriter (except as may be provided
in the Agreement Among Underwriters) be liable or responsible for any amount in
excess of the underwriting discount applicable to the Shares purchased by such
Underwriter hereunder less the amount of any damages which such Underwriter has
otherwise been required to pay by reason of any untrue or alleged untrue
statement or omission or alleged omission which was made in any preliminary
prospectus, the Registration Statement, the Prospectus or any amendment thereof
or supplement thereto; and (ii) the Company shall be liable and responsible for
any amount in excess of the amount set forth in clause (i) of this sentence; and
(iii) in no case shall any Selling Stockholder be liable and responsible for any
amount in excess of the aggregate net proceeds of the sale of the Shares
received by such Selling Stockholder hereunder; provided, however, that no
person guilty of fraudulent misrepresentation (within the meaning of Section
11(f) of the Securities Act) shall be entitled to contribution from any person
who was not guilty of such fraudulent misrepresentation. For purposes of this
Section 9, each person, if any, who controls an Underwriter within the meaning
of Section 15 of the Securities Act or Section 20(a) of the Exchange Act shall
have the same rights to contribution as such Underwriter and each person, if
any, who controls the Company within the meaning of the Section 15 of the
Securities Act or Section 20(a) of the Exchange Act, each officer of the Company
who shall have signed the Registration Statement and each director of the
Company shall have the same rights to contribution as the Company, subject in
each case to clauses (i), (ii) and (iii) in the immediately preceding sentence
of this Section 9. Any party entitled to contribution will, promptly after
receipt of notice of commencement of any action, suit or proceeding against such
party in respect of which a claim for contribution may be made against another
party or parties under this Section, notify such party or parties from whom

                                      -27-
<PAGE>

contribution may be sought, but the omission so to notify such party or parties
from whom contribution may be sought shall not relieve the party or parties from
whom contribution may be sought from any other obligation it or they may have
hereunder or otherwise than under this Section. No party shall be liable for
contribution with respect to any action, suit, proceeding or claim settled
without its written consent. The Underwriters' obligations to contribute
pursuant to this Section 9 are several in proportion to their respective
underwriting commitments and not joint.

     10. Termination. This Agreement may be terminated with respect to the
Shares to be purchased on a Closing Date by the Representatives notifying the
Company and the Selling Stockholders at any time:

          (a) in the absolute discretion of the Representatives at or before any
     Closing Date: (i) if on or prior to such date, any domestic or
     international event or act or occurrence has materially disrupted, or in
     the opinion of the Representatives will in the future materially disrupt,
     the securities markets; (ii) if the Company or any of its Subsidiaries
     shall have sustained a loss or interference with its business by fire,
     flood, accident, hurricane, earthquake, theft, sabotage or other calamity
     or malicious act which is material to the Company and its Subsidiaries,
     taken as a whole, whether or not said loss shall have been insured, or by
     court or governmental action, order or decree which will, in the opinion of
     the Representatives, make it inadvisable or impractical to proceed with the
     offering; (iii) if there has been, since the respective dates as of which
     information is given in the Prospectus, any material adverse change in the
     assets or properties, business, results of operations, prospects or
     condition (financial or otherwise) of the Company and its Subsidiaries,
     taken as a whole, whether or not arising in the ordinary course of
     business; (iv) if there has occurred any new outbreak or material
     escalation of hostilities or other calamity or crisis the effect of which
     on the financial markets of the United States is such as to make it, in the
     judgment of the Representatives, inadvisable or impractical to proceed with
     the offering; (v) if there shall be such a material adverse change in
     general financial, political or economic conditions in the United States or
     elsewhere or the effect of international conditions on the financial
     markets in the United States is such as to make it, in the judgment of the
     Representatives, inadvisable or impractical to proceed with the offering;
     (vi) if trading in the Shares has been suspended by the Commission or
     trading generally on The New York Stock Exchange, Inc., on the American
     Stock Exchange, Inc. or the National Association of Securities Dealers,
     Inc. Automated Quotation National Market has been suspended or limited, or
     minimum or maximum ranges for prices for securities shall have been fixed,
     or maximum ranges for prices for securities have been required, by said
     exchanges or automated quotation system or by order of the Commission, the
     National Association of Securities Dealers, Inc., or any other governmental
     or regulatory authority; or (vii) if a banking moratorium has been declared
     by any state or Federal authority, or

          (b) at or before any Closing Date, that any of the conditions
     specified in Section 6 shall not have been fulfilled when and as required
     by this Agreement.

     If this Agreement is terminated pursuant to any of its provisions, neither
the Company nor any of the Selling Stockholders shall be under any liability to
any Underwriter (except as otherwise provided in Section 7(B)), and no

                                      -28-
<PAGE>

Underwriter shall be under any liability to the Company or the Selling
Stockholders except that (y) if this Agreement is terminated by the
Representatives because of any failure, refusal or inability on the part of the
Company or the Selling Stockholders to comply with the terms or to fulfill any
of the conditions of this Agreement, the Company will reimburse the Underwriters
for all out-of-pocket expenses (including the reasonable fees and disbursements
of their counsel) incurred by them in connection with the proposed purchase and
sale of the Shares or in contemplation of performing their obligations hereunder
and (z) no Underwriter who shall have failed or refused to purchase the Shares
agreed to be purchased by it under this Agreement, without some reason
sufficient hereunder to justify cancellation or termination of its obligations
under this Agreement, shall be relieved of liability to the Company, the Selling
Stockholders or to the other Underwriters for damages occasioned by its failure
or refusal.

     11. Substitution of Underwriters. If one or more of the Underwriters shall
fail (other than for a reason sufficient to justify the cancellation or
termination of this Agreement under Section 10) to purchase on any Closing Date
the Shares agreed to be purchased on such Closing Date by such Underwriter or
Underwriters, the Representatives may find one or more substitute underwriters
to purchase such Shares or make such other arrangements as the Representatives
may deem advisable or one or more of the remaining Underwriters may agree to
purchase such Shares in such proportions as may be approved by the
Representatives, in each case upon the terms set forth in this Agreement. If no
such arrangements have been made by the close of business on the business day
following such Closing Date,

          (a) if the number of Shares to be purchased by the defaulting
     Underwriters on such Closing Date shall not exceed 10% of the Shares that
     all the Underwriters are obligated to purchase on such Closing Date, then
     each of the nondefaulting Underwriters shall be obligated to purchase such
     Shares on the terms herein set forth in proportion to their respective
     obligations hereunder; provided, that in no event shall the maximum number
     of Shares that any Underwriter has agreed to purchase pursuant to Section 1
     be increased pursuant to this Section 11 by more than one-ninth of such
     number of Shares without the written consent of such Underwriter, or

          (b) if the number of Shares to be purchased by the defaulting
     Underwriters on such Closing Date shall exceed 10% of the Shares that all
     the Underwriters are obligated to purchase on such Closing Date, then the
     Company shall be entitled to an additional business day within which it
     may, but is not obligated to, find one or more substitute underwriters
     reasonably satisfactory to the Representatives to purchase such Shares upon
     the terms set forth in this Agreement.

     In any such case, either the Representatives or the Company shall have the
right to postpone the applicable Closing Date for a period of not more than five
business days in order that necessary changes and arrangements (including any
necessary amendments or supplements to the Registration Statement or Prospectus)
may be effected by the Representatives and the Company. If the number of Shares
to be purchased on such Closing Date by such defaulting Underwriter or

                                      -29-
<PAGE>

Underwriters shall exceed 10% of the Shares that all the Underwriters are
obligated to purchase on such Closing Date, and none of the nondefaulting
Underwriters or the Company shall make arrangements pursuant to this Section
within the period stated for the purchase of the Shares that the defaulting
Underwriters agreed to purchase, this Agreement shall terminate with respect to
the Shares to be purchased on such Closing Date without liability on the part of
any nondefaulting Underwriter to the Company or the Selling Stockholders, and
without liability on the part of the Company or the Selling Stockholders, except
in both cases as provided in Sections 7(B), 8, 9 and 10. The provisions of this
Section shall not in any way affect the liability of any defaulting Underwriter
to the Company, the Selling Stockholders or to the nondefaulting Underwriters
arising out of such default. A substitute underwriter hereunder shall become an
Underwriter for all purposes of this Agreement.

     12. Miscellaneous. The respective agreements, representations, warranties,
indemnities and other statements of the Company or its directors or officers, of
the Selling Stockholders and of the Underwriters set forth in or made pursuant
to this Agreement shall remain in full force and effect, regardless of any
investigation made by or on behalf of any Underwriter or the Company or the
Selling Stockholders or any of the officers, directors or controlling persons
referred to in Sections 8 and 9 hereof, and shall survive delivery of and
payment for the Shares. The provisions of Sections 7(B), 8, 9 and 10 shall
survive the termination or cancellation of this Agreement.

     This Agreement has been and is made for the benefit of the Underwriters,
the Company and the Selling Stockholders and their respective successors and
assigns, and, to the extent expressed herein, for the benefit of persons
controlling any of the Underwriters and the Company, and directors and officers
of the Company, and their respective successors and assigns, and no other person
shall acquire or have any right under or by virtue of this Agreement. The term
"successors and assigns" shall not include any purchaser of Shares from any
Underwriter merely because of such purchase.

     All notices and communications hereunder shall be in writing and mailed or
delivered or by telephone, telex or facsimile transmission if subsequently
confirmed in writing, (a) if to the Representatives, c/o Oppenheimer & Co.,
Inc., Oppenheimer Tower, World Financial Center, New York, New York 10281
Attention: Mark A. Leavitt; (b) if to the Company or the Selling Stockholders,
to the Company's agent for service as such agent's address appears on the cover
page of the Registration Statement.


                                      -30-
<PAGE>


     This Agreement shall be governed by and construed in accordance with the
laws of the State of New York without regard to principles of conflict of laws.

     This Agreement may be signed in any number of counterparts, each of which
shall be an original, with the same effect as if the signatures thereto and
hereto were upon the same instrument.

     Please confirm that the foregoing correctly sets forth the agreement among
us.

                                            Very truly yours,

                                            AMERICAN LIST CORPORATION



                                            By:_________________________
                                               Name:
                                               Title:

                                            SELLING STOCKHOLDERS NAMED ON
                                            SCHEDULE II ANNEXED HERETO

Confirmed:

                                            By:_________________________
OPPENHEIMER & CO., INC.                        Attorney-in-Fact for the
FURMAN SELZ                                    Selling Stockholders listed
                                               on Schedule II annexed hereto

Acting severally on behalf of themselves 
and as representatives of the several
Underwriters named in Schedule I annexed 
hereto.



By: OPPENHEIMER & CO., INC.

By:______________________________
   Name:
   Title:


                                      -31-
<PAGE>


                                   SCHEDULE I

                                                Number of Firm
Name                                            Shares to Be Purchased
- ----                                            ----------------------

Oppenheimer & Co., Inc.
Furman Selz



                                                       ---------------
                                                Total
                                                       ===============

<PAGE>

                                   SCHEDULE II

                              SELLING STOCKHOLDERS

                                                                Number of Firm
Selling Stockholder                                            Shares to be Sold
- -------------------                                            -----------------
D.H. Blair Investment Banking Corp.                               1,000,000
Martin Lerner                                                       200,000










                                                                  ---------
                                                        Total     1,200,000
                                                                  =========


<PAGE>

                                  SCHEDULE III

                           OPTION SELLING STOCKHOLDER

                                                               Number of Option
Selling Stockholder                                            Shares to be Sold
- -------------------                                            -----------------

D.H. Blair Investment Banking Corp.                                  180,000




                                                                     -------
                                                        Total        180,000
                                                                     =======


<PAGE>



                                   SCHEDULE IV

                         STOCKHOLDERS EXECUTING CERTAIN
                     AGREEMENTS PURSUANT TO SECTION 7(A)(h)



                       D.H. Blair Investment Banking Corp.




             [LETTERHEAD OF BACHNER, TALLEY, POLEVOY & MISHER LLP]


                                 March 6, 1996

American List Corporation
330 Old Country Road
Mineola, NY  11501

Gentlemen:

     You have requested our opinion with respect to the public offering and sale
by certain stockholders of the Company (the "Selling Stockholders") of 1,200,000
shares (the "Shares") of Common Stock, par value $.01 per share (the "Common
Stock"), of American List Corporation, a Delaware corporation (the "Company"),
pursuant to a Registration Statement on Form S-3 (No. 333-00545) (the
"Registration Statement") under the Securities Act of 1933, as amended (the
"Act"), plus an additional 180,000 shares of Common Stock (the "Over-allotment
Shares") subject to an option granted by one of the Selling Stockholders to the
Underwriters to cover over-allotments in connection with the offering.

     We have examined originals, or copies certified or otherwise identified to
our satisfaction, of such documents and corporate and public records as we deem
necessary as a basis for the opinion hereinafter expressed. With respect to
such, we have assumed the genuineness of all signatures appearing on all
documents presented to us as originals, and the conformity to the originals of
all documents presented to us as conformed or reproduced copies. Where factual
matters relevant to such opinion were not independently established, we have
relied upon certificates of officers and responsible employees and agents of the
Company.

     Based upon the foregoing, it is our opinion that the Shares and the
Over-allotment Shares have been duly and validly authorized and when sold, paid
for and issued as contemplated by the Registration Statement will be duly and
validly issued and fully paid and nonassessable.

     We hereby consent to the use of this opinion as Exhibit 5.1 to the
Registration Statement, and to the use of our name as counsel to the Company in
connection with the Registration Statement and in the Prospectus forming a part
thereof. In giving this consent, we do not thereby concede that we come within
the categories of persons whose consent is required by the Act or the General
Rules and Regulations promulgated thereunder.



                                     Very truly yours,

                                     /S/ BACHNER, TALLEY, POLEVOY & MISHER LLP
                                         Bachner, Talley, Polevoy & Misher LLP


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