AMERICAN LIST CORP
8-K, 1997-03-31
DIRECT MAIL ADVERTISING SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                              _____________________

                                    FORM 8-K

                                 CURRENT REPORT
                         PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): March 18, 1997

                            AMERICAN LIST CORPORATION
               (Exact Name of Registrant as Specified in Charter)


        Delaware                      1-9312                    11-2050322
(State or Other Jurisdiction         (Commission              (IRS Employer
   of Incorporation)                 File Number)          Identification No.)
                                                  

330 Old Country Road
Mineola, New York                                                 11501
(Address of Principal Executive Offices)                       (Zip Code)

       Registrant's telephone number, including area code: (516) 248-6100

                                 Not Applicable
          (Former Name or Former Address, if Changed Since Last Report)




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Item 5.   OTHER EVENTS.

               On March 18, 1997, American List Corporation, a Delaware
corporation (the "Registrant"), entered into an Agreement and Plan of Merger
dated as of March 18, 1997 (the "Merger Agreement") with Snyder Communications,
Inc., a Delaware corporation ("Snyder") and Snyder Z Acquisition, Inc., a
Delaware corporation and wholly owned subsidiary of Snyder ("Sub"). The Merger
Agreement provides for the merger (the "Merger") of Sub with and into the
Registrant, with the Registrant surviving as a wholly owned subsidiary of
Snyder.

               Pursuant to the Merger Agreement, each share of common stock, par
value $0.01 per share, of the Registrant, issued and outstanding immediately
prior to the Effective Time (as defined in the Merger Agreement), other than
those shares held by Snyder, Sub, any other subsidiary of Snyder or any
subsidiary of the Registrant, will be converted into the number of shares of
common stock, par value $0.001 per share, of Snyder ("Snyder Common Stock")
equal to the Exchange Ratio. The "Exchange Ratio" will be determined in the
following manner:(i) if the Average Final Closing Price (as defined below)
equals or exceeds $32.00, the Exchange Ratio will be 1.00; (ii) if the Average
Final Closing Price equals or exceeds $28.00 but is less than $32.00, the
Exchange Ratio will equal the quotient (rounded to four decimal places) of
$32.00 divided by the Average Final Closing Price; (iii) if the Average Final
Closing Price equals or exceeds $26.00 but is less than $28.00, the Exchange
Ratio will be 1.14; and (iv) if the Average Final Closing Price is less than
$26.00, the Exchange Ratio will equal the quotient (rounded to four decimal
places) of $29.71 divided by the Average Final Closing Price. Snyder has the
right to terminate the Merger Agreement if the Average Final Closing Price is
less than $24.00. The Registrant has the right to terminate the Merger Agreement
if the Average Final Closing Price is less than $20.00.
 
               "Average Final Closing Price" means the average of the closing
prices (or, if the Snyder Common Stock does not trade on any Trading Day, the
average of the high bid and low asked prices therefor on such day), regular way,
per share of Snyder Common Stock, as reported on the New York Stock Exchange
("NYSE") Composite Tape during the twenty consecutive Trading Days ending on
(and including) the third Trading Day prior to the Effective Time. "Trading Day"
means a day on which the NYSE is open for trading.

               For a more complete description of the terms of the Merger and
the Merger Agreement, reference is made to the Merger Agreement which is
incorporated by reference in this Current Report on Form 8-K as Exhibit 2.1.

               In connection with the Merger, Martin Lerner entered into an
employment agreement with the Registrant effective upon consummation of the
Merger.


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               For a more complete description of the terms of this
agreement, reference is made to such agreement which is incorporated by
reference in this Current Report on Form 8-K as Exhibit 10.1.


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Item 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION
AND EXHIBITS.

               (A)    Financial statements of businesses acquired.
 
                      Not applicable.

               (B)    Pro forma financial information.

                      Not applicable.

               (C)    Exhibits.

                      2.1      Agreement and Plan of Merger (including certain
                               exhibits), dated as of March 18, 1997, among
                               American List Corporation, Snyder Communications,
                               Inc. and Snyder Z Acquisition, Inc.
 
                      10.1     Employment Agreement, dated as of March 18, 1997,
                               by and among Martin Lerner, American List
                               Corporation and Snyder Communications, Inc.

                      99.1     Press Release, dated March 19, 1997.

                      99.2     Press Release, dated March 19, 1997.

                      99.3     Press Release, dated March 19, 1997.

                      99.4     Press Release, dated March 19, 1997.


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                           SIGNATURES

          Pursuant to the requirements of the Securities Exchange
Act of 1934, the Registrant has duly caused this report to be
signed on its behalf by the undersigned hereunto duly authorized.



                                         AMERICAN LIST CORPORATION



Dated:  March 31, 1997                   By:  /s/ MARTIN LERNER
                                              Martin Lerner, President
                                              Principal Financial Officer
                                              and Chief Executive



                            STATEMENT OF DIFFERENCES
                            ------------------------
                The section symbol shall be expressed as....'SS'


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- --------------------------------------------------------------------------------
                          AGREEMENT AND PLAN OF MERGER


                           DATED AS OF MARCH 18, 1997
                                      AMONG
                           AMERICAN LIST CORPORATION,
                           SNYDER COMMUNICATIONS, INC.
                                       AND
                           SNYDER Z ACQUISITION, INC.

- --------------------------------------------------------------------------------





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                                TABLE OF CONTENTS

<TABLE>
<S>                    <C>                                                                        <C>
ARTICLE 1   THE MERGER..........................................................................  2

         SECTION 1.1.   The Merger..............................................................  2
         SECTION 1.2.   Effective Time..........................................................  2
         SECTION 1.3.   Closing of the Merger...................................................  2
         SECTION 1.4.   Effects of the Merger...................................................  2
         SECTION 1.5.   Certificate of Incorporation and Bylaws.................................  3
         SECTION 1.6.   Directors...............................................................  3
         SECTION 1.7.   Officers................................................................  3
         SECTION 1.8.   Conversion of Shares....................................................  3
         SECTION 1.9.   Exchange of Certificates................................................  4
         SECTION 1.10.  Stock Options...........................................................  7

ARTICLE 2   REPRESENTATIONS AND WARRANTIES OF THE
            COMPANY.............................................................................  8

         SECTION 2.1.   Organization and Qualification; Subsidiaries............................  8
         SECTION 2.2.   Capitalization of the Company and Its Subsidiaries......................  9
         SECTION 2.3.   Authority Relative to This Agreement; Consents and
                        Approvals............................................................... 11
         SECTION 2.4.   SEC Reports; Financial Statements....................................... 11
         SECTION 2.5.   Information Supplied.................................................... 12
         SECTION 2.6.   Consents and Approvals; No Violations................................... 13
         SECTION 2.7.   No Default.............................................................. 13
         SECTION 2.8.   No Undisclosed Liabilities; Absence of Changes.......................... 14
         SECTION 2.9.   Litigation.............................................................. 14
         SECTION 2.10.  Compliance with Applicable Law.......................................... 15
         SECTION 2.11.  Employee Plans.......................................................... 15
         SECTION 2.12.  Environmental Laws and Regulations...................................... 16
         SECTION 2.13.  Tax Matters............................................................. 16
         SECTION 2.14.  Intangible Property..................................................... 18
         SECTION 2.15.  Opinion of Financial Adviser............................................ 19
         SECTION 2.16.  Brokers................................................................. 19
         SECTION 2.18.  Material Contracts...................................................... 19
         SECTION 2.19.  Pooling of Interests.................................................... 20
         SECTION 2.20.  Disclosure.............................................................. 21

</TABLE>


                                                   i


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<TABLE>
<S>                   <C>                                                                       <C>

ARTICLE 3   REPRESENTATIONS AND WARRANTIES
            OF PARENT AND ACQUISITION........................................................... 21

         SECTION 3.1.   Organization............................................................ 21
         SECTION 3.2.   Capitalization of Parent and Its Subsidiaries........................... 22
         SECTION 3.3.   Authority Relative to This Agreement.................................... 23
         SECTION 3.4.   SEC Reports; Financial Statements....................................... 23
         SECTION 3.5.   Information Supplied.................................................... 24
         SECTION 3.6.   Consents and Approvals; No Violations................................... 24
         SECTION 3.7.   No Default.............................................................. 25
         SECTION 3.8.   No Undisclosed Liabilities; Absence of Changes.......................... 25
         SECTION 3.9.   Litigation.............................................................. 26
         SECTION 3.10.  Compliance with Applicable Law.......................................... 26
         SECTION 3.11.  Environmental Laws and Regulations...................................... 27
         SECTION 3.12.  Tax Matters............................................................. 27
         SECTION 3.13.  Intangible Property..................................................... 29
         SECTION 3.14.  Brokers................................................................. 29
         SECTION 3.15.  Pooling of Interests.................................................... 29
         SECTION 3.16.  Disclosure.............................................................. 29

ARTICLE 4   COVENANTS........................................................................... 30

         SECTION 4.1.   Conduct of Business of the Company...................................... 30
         SECTION 4.2.   Conduct of Business of Parent........................................... 33
         SECTION 4.3.   Preparation of S-4 and the Proxy Statement.............................. 33
         SECTION 4.4.   Other Potential Acquirors............................................... 34
         SECTION 4.5.   Letters of Accountants.................................................. 35
         SECTION 4.6.   Meeting................................................................. 35
         SECTION 4.7.   Stock Exchange Listing.................................................. 36
         SECTION 4.8.   Access to Information................................................... 36
         SECTION 4.9.   Additional Agreements; Best Efforts..................................... 36
         SECTION 4.10.  Consents................................................................ 37
         SECTION 4.11.  Public Announcements.................................................... 37
         SECTION 4.12.  Indemnification; Directors' and Officers' Insurance..................... 38
         SECTION 4.13.  Notification of Certain Matters......................................... 39
         SECTION 4.14.  Pooling................................................................. 39
         SECTION 4.15.  Tax-Free Reorganization Treatment....................................... 40
         SECTION 4.16.  Employment Benefits..................................................... 40
         SECTION 4.17.  Company Affiliates...................................................... 41
         SECTION 4.18.  SEC Filings............................................................. 41

</TABLE>


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<TABLE>
<S>                            <C>                                                               <C>
         SECTION 4.19.  Guarantee of Performance................................................ 41

ARTICLE 5   CONDITIONS TO CONSUMMATION OF THE MERGER............................................ 42

         SECTION 5.1.   Conditions to Each Party's Obligations to Effect the
                        Merger.................................................................. 42

         SECTION 5.2.   Conditions to the Obligations of the Company............................ 42
         SECTION 5.3.   Conditions to the Obligations of Parent and
                        Acquisition............................................................. 43

ARTICLE 6   TERMINATION; AMENDMENT; WAIVER...................................................... 45

         SECTION 6.1.   Termination............................................................. 45
         SECTION 6.2.   Effect of Termination................................................... 46
         SECTION 6.3.   Fees and Expenses....................................................... 46
         SECTION 6.4.   Amendment............................................................... 47
         SECTION 6.5.   Extension; Waiver....................................................... 47

ARTICLE 7   MISCELLANEOUS....................................................................... 48

         SECTION 7.1.   Nonsurvival of Representations and Warranties........................... 48
         SECTION 7.2.   Entire Agreement; Assignment............................................ 48
         SECTION 7.3.   Validity................................................................ 48
         SECTION 7.4.   Notices................................................................. 48
         SECTION 7.5.   Governing Law........................................................... 49
         SECTION 7.6.   Descriptive Headings.................................................... 49
         SECTION 7.7.   Parties in Interest..................................................... 49
         SECTION 7.8.   Severability............................................................ 50
         SECTION 7.9.   Specific Performance.................................................... 50
         SECTION 7.10.  Brokers................................................................. 50
         SECTION 7.11.  Counterparts............................................................ 50


EXHIBIT A - Employment Agreements
EXHIBIT B - Stockholders Agreement
EXHIBIT C - Affiliate Letter
EXHIBIT D - Tax Certificate of Company
EXHIBIT E - Tax Certificate of Parent and Acquisition

                                       iii
</TABLE>





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                             TABLE OF DEFINED TERMS

                                                     
<TABLE>
<CAPTION>                                            CROSS REFERENCE
TERM                                                  IN AGREEMENT                                   PAGE
<S>                                                      <C>                                          <C>
AA....................................................   Section 4.5..............................    35
Acquisition...........................................   Preamble.................................     1
Affiliate Letter......................................   Recitals.................................     1
Average Final Closing Price...........................   Section 1.8(a)...........................     4
Certificate of Merger.................................   Section 1.2..............................     2
Certificates..........................................   Section 1.9(b)...........................     5
Claim.................................................   Section 4.12(a)..........................    38
Closing...............................................   Section 1.3..............................     2
Closing Date..........................................   Section 1.3..............................     2
Code..................................................   Recitals ................................     1
Company...............................................   Preamble ................................     1
Company Affiliate.....................................   Recitals ................................     1
Company Board.........................................   Section 2.3(a)...........................    11
Company Disclosure Schedule...........................   Section 2.1(b)...........................     9
Company Option(s).....................................   Section 1.10(a)..........................     7
Company Permits.......................................   Section 2.10.............................    15
Company Plan..........................................   Section 1.10(a)..........................     7
Company SEC Reports...................................   Section 2.4..............................    12
Company Securities....................................   Section 2.2(a)...........................    10
Contracts.............................................   Section 2.18(a)..........................    20
Current Premium.......................................   Section 4.12(b)..........................    38
DGCL..................................................   Section 1.1..............................     2
Effective Time........................................   Section 1.2..............................     2
Employment Agreements.................................   Recitals.................................     1
Environmental Claim...................................   Section 2.12(a)..........................    16
Environmental Laws....................................   Section 2.12(a)..........................    16
ERISA.................................................   Section 2.11.............................    15
Exchange Act..........................................   Section 2.2(c)...........................    10
Exchange Agent........................................   Section 1.9(a)...........................     4
Exchange Fund.........................................   Section 1.9(a)...........................     5
Financial Adviser.....................................   Section 2.15.............................    19
GAAP..................................................   Section 2.4..............................    12
Governmental Entity...................................   Section 2.6..............................    13
HSR Act...............................................   Section 2.6..............................    13
Lien..................................................   Section 2.2(b)...........................    10
Material Adverse Effect...............................   Sections 2.1(a),3.1(a) ..................  8,21
Merger................................................   Section 1.1..............................     2
Non-Disclosure Agreement..............................   Section 2.14.............................    19
NYSE..................................................   Section 1.8(b)...........................     4
Parent................................................   Preamble.................................     1
Parent Common Stock...................................   Section 1.8(a)...........................     3
Parent Options........................................   Section 1.10(a)..........................     7
Parent Permits........................................   Section 3.10.............................    26
</TABLE>

                                                   iv



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<TABLE>
<S>                                                      <C>                                          <C>
Parent SEC Reports....................................   Section 3.4..............................    23
Parent Securities.....................................   Section 3.2(a)...........................    22
Proxy Statement.......................................   Section 2.5..............................    12
S-4...................................................   Section 2.5..............................    12
SEC...................................................   Section 2.4..............................    11
Secretary of State....................................   Section 1.2..............................     2
Securities Act........................................   Recitals.................................     1
Share(s)..............................................   Section 1.8(a)...........................     3
Stockholders Agreement................................   Recitals.................................     1
Subsidiary............................................   Section 2.1(a)...........................     9
Superior Proposal.....................................   Section 4.4(b)...........................    35
Surviving Corporation.................................   Section 1.1..............................     2
Taxes.................................................   Section 2.13(b)..........................    18
Third Party ..........................................   Section 6.1(d)...........................    46
Third Party Acquisition...............................   Section 6.1(d)...........................    46
</TABLE>


                                        v


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                          AGREEMENT AND PLAN OF MERGER

                  THIS AGREEMENT AND PLAN OF MERGER, dated as of March 18, 1997,
is among AMERICAN LIST  CORPORATION,  a Delaware  corporation  (the  "Company"),
SNYDER  COMMUNICATIONS,  INC., a Delaware corporation  ("Parent"),  and SNYDER Z
ACQUISITION,  INC.,  a Delaware  corporation  and a wholly owned  subsidiary  of
Parent ("Acquisition").

                  WHEREAS,  the Boards of Directors  of the Company,  Parent and
Acquisition  each have, in light of and subject to the terms and  conditions set
forth herein, (i) determined that the Merger (as defined in Section 1.1) is fair
to their respective  stockholders and in the best interests of such stockholders
and (ii) approved the Merger in accordance with this Agreement;

                  WHEREAS, for federal income tax purposes,  it is intended that
the Merger  shall  qualify  as a  reorganization  within the  meaning of Section
368(a) of the Internal Revenue Code of 1986, as amended (the "Code");

                  WHEREAS,  concurrently  with  the  execution  hereof  and as a
condition to Parent's and Acquisition's willingness to enter into this Agreement
(i) the Company and Martin Lerner,  the President and Chief Executive Officer of
the Company,  Donald  Damore,  the Vice  President-Finance  of the Company,  and
Charles A. Caccia, the Vice  President-Marketing  of the Company,  respectively,
have entered into Employment  Agreements (the "Employment  Agreements") attached
hereto as  Exhibits  A-1,  A-2 and A-3 and (ii)  certain  holders  of Shares (as
defined in Section 1.8(a)) are entering into a Stockholders Agreement, a copy of
which is attached hereto as Exhibit B (the "Stockholders Agreement");

                  WHEREAS, it is intended that the Merger shall be recorded for
accounting purposes as a "pooling-of-interests"; and

                  WHEREAS,   the  Company  has  delivered  to  Parent  a  letter
identifying  all  persons  (each,  a "Company  Affiliate")  who are, at the date
hereof,  "affiliates"  of the  Company  for  purposes  of  Rule  145  under  the
Securities  Act of 1933,  as amended (the  "Securities  Act"),  and each Company
Affiliate  has  delivered  to  Parent a letter  in the form  attached  hereto as
Exhibit C (each, an "Affiliate  Letter") relating to (i) the transfer,  prior to
the Effective Time (as defined in Section  1.8(a)),  of the Shares  beneficially
owned by such Company Affiliate on the date hereof, and (ii) the transfer



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of the  shares of Parent  Common  Stock (as  defined  in  Section  1.8(a)) to be
received by such Company Affiliate in the Merger.

                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
representations,  warranties,  covenants and agreements  herein  contained,  and
intending to be legally bound hereby, the Company, Parent and Acquisition hereby
agree as follows:

                                    ARTICLE 1

                                   THE MERGER

                  SECTION 1.1. The Merger.  At the  Effective  Time and upon the
terms and subject to the conditions of this  Agreement and the Merger  Agreement
and in  accordance  with the  Delaware  General  Corporation  Law (the  "DGCL"),
Acquisition shall be merged with and into the Company (the "Merger").  Following
the  Merger,  the  Company  shall  continue as the  surviving  corporation  (the
"Surviving  Corporation")  and the separate  corporate  existence of Acquisition
shall cease.

                  SECTION  1.2.   Effective  Time.  Subject  to  the  terms  and
conditions set forth in this Agreement, the Company, Parent and Acquisition will
cause a certificate of Merger (the  "Certificate of Merger") with respect to the
Merger to be  executed  and filed  with the  Secretary  of State of the State of
Delaware (the  "Secretary  of State") as provided in the DGCL.  The Merger shall
become  effective on the date the Certificate of Merger has been duly filed with
the  Secretary  of State or at such date as is agreed  between  the  parties and
specified in the Certificate of Merger, and such time is hereinafter referred to
as the "Effective Time."

                  SECTION 1.3. Closing of the Merger.  The closing of the Merger
(the  "Closing")  will take place at a time and on a date to be specified by the
parties, which shall be no later than the second business day after satisfaction
of the latest to occur of the  conditions  set forth in Article 5 (the  "Closing
Date"),  at the offices of Weil,  Gotshal & Manges LLP,  767 Fifth  Avenue,  New
York, New York 10153, unless another time, date or place is agreed to in writing
by the parties hereto.

                  SECTION 1.4. Effects of the Merger.  The Merger shall have the
effects set forth in the DGCL. Without limiting the generality of the foregoing,
and  subject  thereto,  at the  Effective  Time,  all  the  properties,  rights,
privileges,  powers and franchises of the Company and Acquisition  shall vest in
the Surviving Corporation, and

                                        2


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all debts,  liabilities and duties of the Company and  Acquisition  shall become
the debts, liabilities and duties of the Surviving Corporation.

                  SECTION 1.5.  Certificate  of  Incorporation  and Bylaws.  The
Certificate  of  Incorporation  of the Company in effect at the  Effective  Time
shall be the Certificate of  Incorporation  of the Surviving  Corporation  until
amended in accordance  with  applicable law. The Bylaws of the Company in effect
at the  Effective  Time shall be the Bylaws of the Surviving  Corporation  until
amended in accordance with applicable law.

                  SECTION 1.6.  Directors.  The directors of  Acquisition at the
Effective Time shall be the initial directors of the Surviving Corporation, each
to hold office in accordance with the Certificate of Incorporation and Bylaws of
the Surviving  Corporation  until such  director's  successor is duly elected or
appointed and qualified.

                  SECTION  1.7.  Officers.  The  officers  of the Company at the
Effective Time shall be the initial officers of the Surviving Corporation,  each
to hold office in accordance with the Certificate of Incorporation and Bylaws of
the  Surviving  Corporation  until such  officer's  successor is duly elected or
appointed and qualified.

                  SECTION 1.8.  Conversion of Shares.

                  (a) At the Effective  Time,  each share of common  stock,  par
value $0.01 per share, of the Company  (individually a "Share" and collectively,
the "Shares")  issued and  outstanding  immediately  prior to the Effective Time
(other  than (i) Shares  held by any  subsidiary  of the Company and (ii) Shares
held by Parent,  Acquisition or any other Subsidiary of Parent) shall, by virtue
of the Merger and without any action on the part of Acquisition,  the Company or
the holder  thereof,  be converted into and shall represent the right to receive
the number of fully paid and  nonassessable  shares of common stock,  $0.001 par
value per share,  of Parent ("Parent Common Stock") equal to the Exchange Ratio.
The "Exchange  Ratio" shall be determined prior to the Closing Date based on the
Average Final Closing Price (as defined below) in the following manner:

                             (i)  if the  Average  Final Closing Price equals or
                  exceeds $32.00, the Exchange Ratio shall be 1.00;

                            (ii) if the Average  Final  Closing  Price equals or
                  exceeds  $28.00 but is less than $32.00,  the  Exchange  Ratio
                  shall equal the quotient

                                        3





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                  (rounded  to four  decimal  places)  of $32.00  divided by the
                  Average Final Closing Price;

                           (iii) if the Average  Final  Closing  Price equals or
                  exceeds  $26.00 and is less than $28.00,  the  Exchange  Ratio
                  shall be 1.14; and

                            (iv) if the Average Final Closing Price is less than
                  $26.00,  the Exchange Ratio shall equal the quotient  (rounded
                  to four decimal places) of $29.71 divided by the Average Final
                  Closing  Price  (provided,  in the  event  the  Final  Average
                  Closing Price is less than $24.00,  that this Agreement  shall
                  not have been  terminated  pursuant to Section  6.1(c)(iv)  or
                  6.1(d)(v)).

As used  herein,  "Average  Final  Closing  Price" shall mean the average of the
closing  prices (or, if the Parent  Common Stock should not trade on any Trading
Day (as hereinafter  defined),  the average of the high bid and low asked prices
therefor  on such  day),  regular  way,  per share of Parent  Common  Stock,  as
reported  on the New York Stock  Exchange  ("NYSE")  Composite  Tape  during the
twenty consecutive  Trading Days ending on (and including) the third Trading Day
prior to the Effective Time. "Trading Day" means a day on which the NYSE is open
for trading.  The multiple of Parent  Common Stock  represented  by the Exchange
Ratio shall be the Merger Consideration.

                  (b) At the  Effective  Time,  each  outstanding  share  of the
common stock, par value $0.01 per share, of Acquisition  shall be converted into
one  share of  common  stock,  par  value  $0.01  per  share,  of the  Surviving
Corporation.

                  (c)  At  the  Effective  Time,  each  Share  held  by  Parent,
Acquisition or any subsidiary of Parent,  Acquisition or the Company immediately
prior to the  Effective  Time  shall,  by virtue of the Merger and  without  any
action  on the part of  Acquisition,  the  Company  or the  holder  thereof,  be
canceled,  retired and cease to exist and no payment  shall be made with respect
thereto.

                  SECTION 1.9.  Exchange of Certificates.

                  (a) As of the Effective  Time,  Parent shall make available to
American Stock Transfer  Company or another bank or trust company  designated by
Parent and reasonably  acceptable to the Company (the "Exchange Agent"), for the
benefit of the holders of Shares,  for exchange in accordance  with this Article
I, through

                                        4



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the Exchange Agent:  (i)  certificates  representing  the appropriate  number of
shares of  Parent  Common  Stock and (ii) cash to be paid in lieu of  fractional
shares of Parent  Common Stock (such shares of Parent Common Stock and such cash
are hereinafter referred to as the "Exchange Fund").

                  (b) As soon as reasonably  practicable and in any event within
five (5) business days after the Effective  Time,  the Exchange Agent shall mail
to each holder of record of a  certificate  or  certificates  which  immediately
prior to the Effective Time represented  outstanding Shares (the "Certificates")
whose shares were  converted  into the right to receive  shares of Parent Common
Stock pursuant to Section 1.8: (i) a letter of transmittal  (which shall specify
that delivery shall be effected,  and risk of loss and title to the Certificates
shall pass,  only upon delivery of the  Certificates  to the Exchange  Agent and
shall be in such form and have such other  provisions  as Parent and the Company
may reasonably specify) and (ii) instructions for use in effecting the surrender
of the Certificates in exchange for certificates  representing  shares of Parent
Common Stock.  Upon surrender of a Certificate for  cancellation to the Exchange
Agent or to such  other  agent or  agents  as may be  appointed  by  Parent  and
Acquisition  (provided  that the Company shall have the right to consent,  which
consent shall not be unreasonably  withheld,  to any such other appointment made
prior to the Effective  Time),  together with such letter of  transmittal,  duly
executed,  the holder of such Certificate  shall receive in exchange  therefor a
certificate representing that number of whole shares of Parent Common Stock and,
if applicable,  a check representing the cash consideration to which such holder
may be entitled on account of a fractional  share of Parent Common Stock,  which
such holder has the right to receive  pursuant to the provisions of this Article
I, and the Certificate so surrendered shall forthwith be canceled.  In the event
of a transfer of  ownership of Shares  which is not  registered  in the transfer
records of the Company,  a certificate  representing the proper number of shares
of  Parent  Common  Stock  may be  issued  to a  transferee  if the  Certificate
representing such Shares is presented to the Exchange Agent,  accompanied by all
documents required to evidence and effect such transfer and by evidence that any
applicable   stock  transfer  taxes  have  been  paid.   Until   surrendered  as
contemplated by this Section 1.9, each  Certificate  shall be deemed at any time
after  the  Effective  Time to  represent  only the right to  receive  upon such
surrender the certificate representing shares of Parent Common Stock and cash in
lieu of any  fractional  shares of Parent Common Stock as  contemplated  by this
Section 1.9.

                  (c) No dividends or other distributions declared or made after
the Effective  Time with respect to Parent Common Stock with a record date after
the Effective Time shall be paid to the holder of any unsurrendered  Certificate
with respect

                                        5



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<PAGE>



to the shares of Parent Common Stock represented  thereby and no cash payment in
lieu of fractional  shares shall be paid to any such holder  pursuant to Section
1.9(f)  until the  holder of record of such  Certificate  shall  surrender  such
Certificate.  Subject to the effect of applicable laws,  following  surrender of
any  such  Certificate,  there  shall  be  paid  to  the  record  holder  of the
certificates representing whole shares of Parent Common Stock issued in exchange
therefor, without interest, (i) at the time of such surrender, the amount of any
cash payable in lieu of a fractional  share of Parent Common Stock to which such
holder is entitled  pursuant to Section  1.9(f) and the amount of  dividends  or
other distributions with a record date after the Effective Time theretofore paid
with  respect  to such  whole  shares of Parent  Common  Stock,  and (ii) at the
appropriate  payment date, the amount of dividends or other distributions with a
record date after the  Effective  Time but prior to surrender and a payment date
subsequent  to  surrender  payable  with  respect to such whole shares of Parent
Common Stock.

                  (d) In the event that any  certificate  for Shares  shall have
been lost,  stolen or  destroyed,  the  Exchange  Agent  shall issue in exchange
therefor,  upon the making of an  affidavit  of that fact by the holder  thereof
such shares of Parent  Common Stock and cash in lieu of  fractional  shares,  if
any, as may be required  pursuant to this  Agreement;  provided,  however,  that
Parent  may, in its  discretion,  require  the  delivery  of a suitable  bond or
indemnity.

                  (e)  All  shares  of  Parent  Common  Stock  issued  upon  the
surrender for exchange of Shares in accordance with the terms hereof  (including
any cash paid pursuant to Section 1.9(c) or 1.9(f)) shall be deemed to have been
issued in full satisfaction of all rights  pertaining to such Shares,  and there
shall be no further registration of transfers on the stock transfer books of the
Surviving Corporation of the Shares which were outstanding  immediately prior to
the Effective Time. If, after the Effective Time,  Certificates are presented to
the Surviving  Corporation for any reason,  they shall be canceled and exchanged
as provided in this Article I.

                  (f) No  fractions  of a share of Parent  Common Stock shall be
issued in the  Merger,  but in lieu  thereof  each  holder  of Shares  otherwise
entitled to a fraction of a share of Parent Common Stock shall,  upon  surrender
of his or her certificate or  certificates,  be entitled to receive an amount of
cash  (without  interest)  determined by  multiplying  the Average Final Closing
Price by the fractional  share interest to which such holder would  otherwise be
entitled. The parties acknowledge that payment of the cash consideration in lieu
of issuing fractional shares was not separately  bargained for consideration but
merely represents a mechanical rounding off for purposes of

                                        6





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<PAGE>




simplifying  the  corporate and  accounting  problems  which would  otherwise be
caused by the issuance of fractional shares.

                  (g)  Any   portion  of  the   Exchange   Fund  which   remains
undistributed  to the  stockholders  of the  Company  for  one  year  after  the
Effective Time shall be delivered to Parent,  upon demand,  and any stockholders
of the  Company  who have not  theretofore  complied  with this  Article I shall
thereafter  look only to Parent  for  payment of their  claim for Parent  Common
Stock,  any cash in lieu of  fractional  shares of Parent  Common  Stock and any
dividends or distributions with respect to Parent Common Stock.

                  (h)  Neither  Parent  nor the  Company  shall be liable to any
holder of Shares,  or Parent Common  Stock,  as the case may be, for such shares
(or dividends or  distributions  with respect thereto) or cash from the Exchange
Fund  delivered  to a  public  official  pursuant  to any  applicable  abandoned
property, escheat or similar law.

                  SECTION 1.10. Stock Options. (a) All options (individually,  a
"Company Option" and  collectively,  the "Company  Options")  outstanding at the
Effective  Time under the 1992 Stock  Option Plan of the Company  (the  "Company
Plan") shall remain  outstanding  following the Effective Time. At the Effective
Time,  such  Company  Options  shall,  by virtue of the Merger and  without  any
further action on the part of the Company or the holder of such Company Options,
be assumed by Parent in such  manner  that  Parent  (a) is a  corporation  (or a
parent or a subsidiary corporation of such corporation) "assuming a stock option
in a transaction to which Section 424(a)  applied" within the meaning of Section
424 of the Code;  or (b) to the  extent  that  Section  424 of the Code does not
apply to any such Company Options, would be such a corporation (or a parent or a
subsidiary  corporation of such corporation) were Section 424 applicable to such
option.  At the Effective  Time,  (i) all  references in the Company Plan to the
Company shall be deemed to refer to Parent and (ii) as soon as practicable,  but
in no event later than 30 days following the Effective Time,  Parent shall issue
to each holder of a Company Option a document  evidencing the assumption of such
option by Parent in accordance herewith.  Each Company Option assumed by Company
(as assumed,  the "Parent Options") shall be exercisable upon the same terms and
conditions including, without limitation, vesting, as under the Company Plan and
the applicable  option  agreement issued  thereunder,  except that (x) each such
Company  Option shall be  exercisable  for that whole number of shares of Parent
Common Stock  (rounded down to the nearest whole share) into which the number of
shares of Company Common Stock subject to such Company Option  immediately prior
to the Effective  Time would be converted  under Section 1.8 of this  Agreement;
and (y) the option price per share of

                                        7



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<PAGE>




Parent  Common  Stock shall be an amount  equal to the option price per share of
the Company  Common Stock subject to such Company  Option in effect  immediately
prior to the Effective  Time divided by the Exchange Ratio (the option price per
share,  as so determined,  being rounded  upward to the nearest full cent).  The
date of grant of each Parent Option shall be the date on which the corresponding
Company  Option was  granted.  A cash payment  shall be made for any  fractional
share based upon the last  reported  sale price per share of Parent Common Stock
on the Trading Day immediately preceding the date of exercise.

                  (b)  Parent  shall  take all  corporate  action  necessary  to
reserve for  issuance a sufficient  number of shares of Parent  Common Stock for
delivery upon exercise of Parent  Options in accordance  with this Section 1.10.
As  soon  as  practicable   after  the  Effective  Time,  Parent  shall  file  a
registration  statement  on Form  S-3 or Form  S-8,  as the  case may be (or any
successor or other appropriate  forms), or another appropriate form with respect
to the shares of Parent Common Stock subject to the Parent Options and shall use
its best efforts to maintain the effectiveness of such registration statement or
registration  statements  (and maintain the current  status of the prospectus or
prospectuses  contained  therein)  for so  long  as the  Parent  Options  remain
outstanding.

                                    ARTICLE 2

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                  The Company  hereby  represents and warrants to each of Parent
and Acquisition as follows:

                  SECTION 2.1.  Organization and Qualification; Subsidiaries.

                  (a) The Company and each of its  Subsidiaries is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of the
jurisdiction  of its  incorporation  and has all requisite  corporate  power and
authority  to  own,  lease  and  operate  its  properties  and to  carry  on its
businesses as now being conducted,  except where the failure to be so organized,
existing and in good standing or to have such power and authority would not have
a Material  Adverse  Effect (as defined  below) on the Company.  The Company has
heretofore  delivered to Acquisition or Parent  accurate and complete  copies of
the  Certificate of  Incorporation  and Bylaws,  as currently in effect,  of the
Company. When used in connection with the Company or its Subsidiaries,  the term
"Material Adverse Effect" means any change or effect (i) that is

                                        8





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<PAGE>





or is reasonably  likely to be materially  adverse to the properties,  business,
results of operations  or condition  (financial or otherwise) of the Company and
its Subsidiaries, taken as whole, other than any change or effect arising out of
general economic conditions not specifically  related to any businesses in which
the  Company is engaged  or (ii) that may impair the  ability of the  Company to
consummate  the  transactions  contemplated  hereby.  For the  purposes  of this
Agreement,  "Subsidiary"  shall  mean,  when  used with  reference  to any other
entity,  any entity  more than fifty  percent  (50%) of the  outstanding  voting
securities  or interests  (including  membership  interests)  of which are owned
directly or indirectly by such former entity.

                  (b)  Except as set forth in Section  2.1(b) of the  Disclosure
Schedule previously  delivered by the Company to Parent (the "Company Disclosure
Schedule"),  the  Company  has no  Subsidiaries  and does not own,  directly  or
indirectly,  beneficially  or of record,  any  shares of capital  stock or other
security of any other entity or any other investment in any other entity.

                  (c) Each of the Company and its Subsidiaries is duly qualified
or licensed and in good  standing to do business in each  jurisdiction  in which
the  property  owned,  leased or  operated  by it or the nature of the  business
conducted by it makes such qualification or licensing necessary,  except in such
jurisdictions  where the failure to be so duly qualified or licensed and in good
standing would not have a Material Adverse Effect on the Company.

                  The Company has  heretofore  delivered to Parent  accurate and
complete copies of the Certificate of Incorporation  and Bylaws, as currently in
effect, of each of the Company's Subsidiaries.

                  SECTION   2.2.   Capitalization   of  the   Company   and  Its
Subsidiaries.

                  (a) The authorized  capital stock of the Company  consists of:
20,000,000 Shares, of which, as of March 17, 1997,  4,411,678 Shares were issued
and outstanding. All of the Shares have been validly issued, and are fully paid,
nonassessable and free of preemptive rights. As of March 17, 1997, 84,730 Shares
were  reserved  for  issuance and  issuable  upon or  otherwise  deliverable  in
connection  with the  exercise  of  outstanding  Company  Stock  Options  issued
pursuant  to the  Company  Plan.  Since  December  11,  1996,  no  shares of the
Company's  capital  stock have been issued other than  pursuant to Company Stock
Options already in existence on such date, and, since October 16, 1996, no stock
options have been granted.  Except as set forth above, there are outstanding (i)
no shares of capital stock or other voting

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<PAGE>










securities of the Company, (ii) no securities of the Company or its Subsidiaries
convertible  into  or  exchangeable  for  shares  of  capital  stock  or  voting
securities of the Company,  (iii) except as set forth in Section  2.2(a)(iii) of
the Company Disclosure Schedule,  no options or other rights to acquire from the
Company  or  its  Subsidiaries,  and  no  obligations  of  the  Company  or  its
Subsidiaries  to issue,  any capital  stock,  voting  securities  or  securities
convertible into or exchangeable  for capital stock or voting  securities of the
Company,  and (iv) except as set forth in Section  2.2(a)(iv) of the  Disclosure
Schedule no equity  equivalents,  interests in the  ownership or earnings of the
Company  or  its   Subsidiaries  or  other  similar  rights   (including   stock
appreciation  rights)  (collectively,   "Company  Securities").   There  are  no
outstanding obligations of the Company or its Subsidiaries to repurchase, redeem
or  otherwise  acquire  any Company  Securities.  Except as set forth in Section
2.2(a) of the Company Disclosure Schedule,  there are no stockholder  agreements
(other than the  Stockholders  Agreement),  voting trusts or other agreements or
understandings  to which the Company is a party or to which it is bound relating
to the voting or registration of any shares of capital stock of the Company.

                  (b)  All of the  outstanding  capital  stock  of  each  of the
Company's  Subsidiaries is owned directly by the Company,  free and clear of any
Lien (as defined below) or any other  limitation or  restriction  (including any
restriction on the right to vote or sell the same,  except as may be provided as
a matter of law).  There are no  securities  of the Company or its  Subsidiaries
convertible into or exchangeable for, no options or other rights to acquire from
the  Company  or  its  Subsidiaries,  and  no  other  contract,   understanding,
arrangement or obligation (whether or not contingent) providing for the issuance
or sale,  directly  or  indirectly,  of any  capital  stock  or other  ownership
interests in, or any other  securities of, any Subsidiary of the Company.  There
are no outstanding contractual obligations of the Company or its Subsidiaries to
repurchase,  redeem or otherwise acquire any outstanding shares of capital stock
or other ownership  interests in any Subsidiary of the Company.  For purposes of
this  Agreement,  "Lien" means,  with respect to any asset  (including,  without
limitation,  any security) any mortgage, lien, pledge, charge, security interest
or encumbrance of any kind in respect of such asset.

                  (c) The Shares  constitute the only class of securities of the
Company or its  Subsidiaries  registered or required to be registered  under the
Securities Exchange Act of 1934, as amended (the "Exchange Act").

                                       10





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<PAGE>










                  SECTION 2.3.  Authority  Relative to This Agreement;  Consents
and Approvals.

                  (a)  The  Company  has  all  necessary   corporate  power  and
authority  to execute and deliver this  Agreement  and,  subject to  stockholder
approval, to consummate the transactions  contemplated hereby. The execution and
delivery of this Agreement and the consummation of the transactions contemplated
hereby have been duly and validly  authorized  by the Board of  Directors of the
Company (the "Company Board") and no other corporate  proceedings on the part of
the Company are  necessary to authorize  this  Agreement  or to  consummate  the
transactions  contemplated  hereby (other than, with respect to the Merger,  the
approval and adoption of this Agreement by the holders of a majority of the then
outstanding  Shares).  This  Agreement  has been duly and validly  executed  and
delivered by the Company and constitutes a valid, legal and binding agreement of
the  Company,  enforceable  against  the Company in  accordance  with its terms,
subject to applicable  bankruptcy,  insolvency,  reorganization,  moratorium and
similar laws affecting  creditors' rights and remedies generally and subject, as
to  enforceability,  to  general  principles  of equity  (regardless  of whether
enforcement is sought in a proceeding at law or in equity).

                  (b) The Company Board has duly and validly approved, and taken
all corporate actions required to be taken by the Board for the consummation of,
the  transactions,  including  the Merger,  contemplated  hereby and resolved to
recommend that the stockholders of the Company approve and adopt this Agreement;
provided,  however,  that such  approval and  recommendation  may be  withdrawn,
modified  or  amended  in the event  that the  Company  Board by  majority  vote
determines in its good faith judgment,  after  consultation  with and based upon
the advice of independent  legal counsel,  that it is required to do so in order
to comply with its fiduciary duties to stockholders under applicable law.

                  SECTION 2.4. SEC Reports;  Financial  Statements.  The Company
has filed all required  forms,  reports and documents  with the  Securities  and
Exchange  Commission  (the  "SEC")  since  January  1,  1994,  each of which has
complied  in all  material  respects  with all  applicable  requirements  of the
Securities  Act and the Exchange Act, each as in effect on the dates such forms,
reports and  documents  were filed.  The Company  has  heretofore  delivered  to
Parent, in the form filed with the SEC (including any amendments  thereto),  (i)
its Annual  Reports on Form 10-K for each of the fiscal years ended February 28,
1994,  February  28, 1995 and  February  29,  1996,  (ii) all  definitive  proxy
statements relating to the Company's meetings of stockholders (whether annual or
special) held since January 1, 1992 and (iii) all other reports or

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<PAGE>










registration statements filed by the Company with the SEC since January 1, 1992,
including  all  exhibits  included or  incorporated  by  reference  therein (the
"Company SEC  Reports").  None of such forms,  reports or documents,  including,
without   limitation,   any  financial   statements  or  schedules  included  or
incorporated  by reference  therein (but excluding  Exhibits),  contained,  when
filed  (subject to the amendments  filed in connection  therewith in the case of
the  Company's  registration  statement  on Form S-1 filed in 1996),  any untrue
statement of a material  fact or omitted to state a material fact required to be
stated or  incorporated  by reference  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not misleading. The consolidated financial statements of the Company included in
the Company  SEC  Reports  complied  as to form in all  material  respects  with
applicable  accounting  requirements  and the published rules and regulations of
the SEC with respect  thereto and fairly  present,  in conformity with generally
accepted accounting principles applied on a consistent basis ("GAAP") (except as
may be indicated in the notes thereto),  the consolidated  financial position of
the Company and its consolidated  Subsidiaries as of the dates thereof and their
consolidated  results of  operations  and changes in financial  position for the
periods then ended  (subject,  in the case of the  unaudited  interim  financial
statements, to normal year-end adjustments).  Since February 29, 1996, there has
not been any  change,  or any  application  or request  for any  change,  by the
Company or any of its Subsidiaries in accounting principles, methods or policies
for financial accounting or tax purposes (subject,  in the case of the unaudited
interim financial statements, to normal year-end adjustments).

                  SECTION 2.5.  Information  Supplied.  None of the  information
supplied or to be supplied by the Company  for  inclusion  or  incorporation  by
reference in (i) the registration statement on Form S-4 to be filed with the SEC
by Parent in  connection  with the issuance of shares of Parent  Common Stock in
the Merger (the "S-4")  will,  at the time the S-4 becomes  effective  under the
Securities Act, contain any untrue statement of a material fact or omit to state
any  material  fact  required  to be stated  therein  or  necessary  to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading,  and (ii) the proxy  statement  relating  to the meeting of the
Company's  stockholders  to be held in  connection  with the Merger  (the "Proxy
Statement")  will,  at the date mailed to  stockholders  and at the times of the
meeting of stockholders  to be held in connection  with the Merger,  contain any
untrue  statement of a material fact or omit to state any material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the circumstances under which they are made, not misleading.  If at any
time prior to the  Effective  Time any event with  respect to the  Company,  its
officers and directors or any of its Subsidiaries should occur which is required
to be described in an amendment of,

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<PAGE>










or a supplement to, the S-4 or the Proxy  Statement,  the Company shall promptly
so advise  Parent and such event shall be so  described,  and such  amendment or
supplement (which Parent shall have a reasonable opportunity to review) shall be
promptly  filed  with the SEC  and,  as  required  by law,  disseminated  to the
stockholders of the Company.  The Proxy Statement,  insofar as it relates to the
meeting of the Company's  stockholders to vote on the Merger,  will comply as to
form in all material  respects  with the  provisions of the Exchange Act and the
rules and regulations thereunder.

                  SECTION 2.6. Consents and Approvals; No Violations.  Except as
set forth in  Section  2.6 of the  Company  Disclosure  Schedule  and except for
filings,  permits,  authorizations,  consents  and  approvals as may be required
under,  and other  applicable  requirements of, the Securities Act, the Exchange
Act,  state  securities  or  blue  sky  laws,  the  Hart-Scott-Rodino  Antitrust
Improvements  Act of 1976,  as  amended  (the "HSR  Act"),  and the  filing  and
recordation of the Certificate of Merger as required by the DGCL, no filing with
or notice to, and no permit, authorization, consent or approval of, any court or
tribunal or administrative, governmental or regulatory body, agency or authority
(a  "Governmental  Entity") is necessary  for the  execution and delivery by the
Company of this Agreement or the consummation by the Company of the transactions
contemplated   hereby,   except  where  the  failure  to  obtain  such  permits,
authorizations,  consents  or  approvals  or to make such  filings  or give such
notice  would not have a Material  Adverse  Effect on the  Company.  Neither the
execution,  delivery and  performance  of this  Agreement by the Company nor the
consummation  by the Company of the  transactions  contemplated  hereby will (i)
conflict  with or  result  in any  breach  of any  provision  of the  respective
Certificate of Incorporation or Bylaws (or similar  governing  documents) of the
Company or any of its Subsidiaries,  (ii) result in a violation or breach of, or
constitute  (with or without  due notice or lapse of time or both) a default (or
give rise to any right of termination,  amendment,  cancellation or acceleration
or Lien) under,  any of the terms,  conditions or provisions of any note,  bond,
mortgage,  indenture, lease, license, contract, agreement or other instrument or
obligation  to which the  Company  or any of its  Subsidiaries  is a party or by
which any of them or any of their respective  properties or assets may be bound,
or (iii) violate any order,  writ,  injunction,  decree,  law, statute,  rule or
regulation  applicable to the Company or any of its Subsidiaries or any of their
respective  properties  or  assets,  except  in the  case of (ii) or  (iii)  for
violations,  breaches or defaults which would not have a Material Adverse Effect
on the Company.

                  SECTION   2.7.  No  Default.   None  of  the  Company  or  its
Subsidiaries  is in default or violation  (and no event has occurred  which with
notice or the lapse of time or both would  constitute a default or violation) of
any term, condition or provision of

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<PAGE>










(i) its Certificate of Incorporation or Bylaws (or similar governing documents),
(ii) any note, bond, mortgage, indenture, lease, license, contract, agreement or
other  instrument or obligation to which the Company or any of its  Subsidiaries
is now a party or by which any of them or any of their respective  properties or
assets may be bound or (iii) any order, writ, injunction,  decree, law, statute,
rule or regulation  applicable to the Company,  its Subsidiaries or any of their
respective  properties  or  assets,  except  in the  case of (ii) or  (iii)  for
violations,  breaches or defaults that would not have a Material  Adverse Effect
on the Company.

                  SECTION 2.8. No Undisclosed  Liabilities;  Absence of Changes.
Except as and to the extent publicly disclosed by the Company in the Company SEC
Reports  and  except  as set  forth in  Section  2.8 of the  Company  Disclosure
Schedule,  (i) as of November 30, 1996, none of the Company or its  Subsidiaries
had any  liabilities  or  obligations  of any  nature,  whether or not  accrued,
contingent  or  otherwise,  and  whether  due or to become  due or  asserted  or
unasserted,  which is  required  to be and  which  is not  fully  reflected  in,
reserved against or otherwise described in the consolidated balance sheet of the
Company  (including the notes thereto) as of such date or which could reasonably
be  expected  to have a Material  Adverse  Effect on the  Company and (ii) since
November 30, 1996,  the  business of the Company and its  Subsidiaries  has been
carried on only in the  ordinary  and usual  course,  none of the Company or its
Subsidiaries has incurred any liabilities of any nature, whether or not accrued,
contingent or otherwise,  which could  reasonably be expected to have, and there
have been no  events,  changes  or effects  with  respect to the  Company or its
Subsidiaries  having or which could  reasonably  be expected to have, a Material
Adverse Effect on the Company.

                  SECTION 2.9.  Litigation.  Except as publicly disclosed by the
Company in the Company  SEC Reports or in Section 2.9 of the Company  Disclosure
Schedule,  there is no suit, claim, action,  proceeding or investigation pending
or, to the  knowledge of the Company,  threatened  against the Company or any of
its  Subsidiaries or any of their  respective  properties or assets which (a) if
adversely determined,  could reasonably be expected to have,  individually or in
the  aggregate,  a Material  Adverse Effect on the Company or (b) as of the date
hereof,  questions  the validity of this  Agreement or any action to be taken by
the Company in connection with the consummation of the transactions contemplated
hereby or could otherwise  prevent or delay the consummation of the transactions
contemplated  by this  Agreement.  Except as publicly  disclosed by the Company,
none of the Company or its  Subsidiaries  is subject to any  outstanding  order,
writ,  injunction or decree which,  insofar as can be reasonably foreseen in the
future, could reasonably be expected to have a Material Adverse Effect

                                       14





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<PAGE>










on the Company or would prevent or delay the  consummation  of the  transactions
contemplated hereby.

                  SECTION  2.10.  Compliance  with  Applicable  Law.  Except  as
publicly  disclosed by the Company in the Company SEC  Reports,  the Company and
its Subsidiaries hold all permits, licenses,  variances,  exemptions, orders and
approvals of all Governmental Entities necessary for the lawful conduct of their
respective businesses (the "Company Permits"),  except for failures to hold such
permits, licenses,  variances,  exemptions, orders and approvals which could not
reasonably be expected to have a Material Adverse Effect on the Company.  Except
as publicly disclosed by the Company in the Company SEC Reports, the Company and
its Subsidiaries are in compliance with the terms of the Company Permits, except
where the  failure  so to comply  could not  reasonably  be  expected  to have a
Material  Adverse  Effect on the  Company.  Except as publicly  disclosed by the
Company in the Company SEC Reports or as  otherwise  disclosed  to Parent on the
date hereof,  the businesses of the Company and its  Subsidiaries  are not being
conducted in violation of any law,  ordinance or regulation of any  Governmental
Entity  except that no  representation  or warranty is made in this Section 2.10
with respect to  Environmental  Laws (as defined in Section  2.12(a)) and except
for violations or possible  violations  which do not, and, insofar as reasonably
can be foreseen,  in the future will not, have a Material  Adverse Effect on the
Company. Except as publicly disclosed by the Company in the Company SEC Reports,
no  investigation  or review by any  Governmental  Entity  with  respect  to the
Company or its Subsidiaries is pending or, to the best knowledge of the Company,
threatened,  nor, to the best  knowledge  of the Company,  has any  Governmental
Entity  indicated an intention  to conduct the same,  other than,  in each case,
those which the Company  reasonably  believes  will not have a Material  Adverse
Effect on the Company.

                  SECTION 2.11.  Employee Plans.  Except as set forth in Section
2.11 of the Company's Disclosure Schedule (the "Company Employee Plans"), copies
of the governing documents for which have been provided to Parent,  there are no
"employee  benefit plans" as defined in Section 3(3) of the Employee  Retirement
Income Security Act of 1974, as amended ("ERISA"),  maintained or contributed to
by the Company or its Subsidiaries. The Company Employee Plans are in compliance
with the  applicable  provisions of ERISA and the Code,  except for instances of
non-compliance  that could not reasonably be expected to have a Material Adverse
Effect on the Company.

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                  SECTION 2.12.  Environmental Laws and Regulations.

                  (a) Except as publicly disclosed by the Company in the Company
SEC Reports,  (i) each of the Company and its Subsidiaries is in compliance with
all  applicable  federal,  state  and local  laws and  regulations  relating  to
pollution or protection of human health or the environment  (including,  without
limitation, ambient air, surface water, ground water, land surface or subsurface
strata)  (collectively,  "Environmental  Laws"),  except for non-compliance that
could not  reasonably  be  expected  to have a  Material  Adverse  Effect on the
Company, which compliance includes, but is not limited to, the possession by the
Company and its  Subsidiaries  of all  material  permits and other  governmental
authorizations required under applicable Environmental Laws, and compliance with
the terms and conditions  thereof;  (ii) none of the Company or its Subsidiaries
has received  written  notice of, or, to the  knowledge  of the Company,  is the
subject of, any action, cause of action, claim, investigation,  demand or notice
by any person or entity  alleging  liability  under or  non-compliance  with any
Environmental Law (an  "Environmental  Claim") that could reasonably be expected
to have a Material Adverse Effect on the Company;  and (iii) to the knowledge of
the Company, there are no circumstances that are reasonably likely to prevent or
interfere with such material compliance in the future.

                  (b) Except as publicly disclosed by the Company in the Company
SEC  Reports,  there are no  Environmental  Claims  which  could  reasonably  be
expected to have a Material  Adverse  Effect on the Company that are pending or,
to  the  knowledge  of  the  Company,  threatened  against  the  Company  or its
Subsidiaries  or, to the knowledge of the Company,  against any person or entity
whose  liability  for any  Environmental  Claim  the  Company  or  either of its
Subsidiaries  has or may have  retained or assumed  either  contractually  or by
operation of law.

                  SECTION 2.13. Tax Matters.  (a) Except as disclosed in writing
to Parent and Acquisition:

                  (i) The Company and its  Subsidiaries  have timely  filed,  or
been included in, all material federal, state, local and foreign Tax Returns (as
defined below) to be filed by them.

                  (ii)  Except  to  the  extent   adequately   reserved  for  in
accordance  with GAAP,  all income and  franchise  Taxes (as defined  below) and
material other Taxes due and payable by the Company and any of its  Subsidiaries
have been timely paid in full. The consolidated  financial  statements contained
in the most recent Company SEC

                                       16





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Reports reflect an adequate reserve for all Taxes payable by the Company and its
Subsidiaries  for all taxable  periods and portions  thereof through the date of
such financial statements.

                  (iii)  No  material  deficiencies  for  any  Taxes  have  been
proposed,  asserted  or  assessed  in writing  against the Company or any of its
Subsidiaries  that have not been fully paid or  adequately  provided  for in the
appropriate  financial  statements  of the  Company  and  its  Subsidiaries.  No
material   issues  relating  to  Taxes  have  been  raised  in  writing  by  any
governmental authority during any presently pending audit or examination.

                  (iv)  The  Company  and its  Subsidiaries  have  withheld  all
material  Taxes  required to have been withheld and paid by them on their behalf
in  connection  with  amounts  paid  or  owing  to  any  employee,   independent
contractor, creditor, stockholder, or other third party, and such withheld Taxes
have either been duly paid to the proper governmental  authority or set aside in
accounts for such purpose.

                  (v) None of the Company or any of its  Subsidiaries  has taken
or agreed to take any  action  that would  prevent  or impede  the  Merger  from
qualifying as a tax-free  reorganization  under  Section  368(a) of the Internal
Revenue Code of 1986, as amended (the "Code").

                  (vi) None of the Company or any of its  Subsidiaries has filed
a consent under Section 341(f) of the Code concerning collapsible corporations.

                  (vii) None of the Company or any of its  Subsidiaries has made
any payments,  nor is any of them  obligated to make any payments,  and is not a
party to any agreement that could obligate it to make any payments that will not
be deductible under Section 280G of the Code or would constitute compensation in
excess of the limitation set forth in Section 162(m) of the Code.

               (viii) None of the Company or any of its  Subsidiaries is a party
to any Tax  allocation or sharing  agreement or  arrangement  (whether or not in
writing), except among themselves.

                  (ix)  None  of the  Company  or any  of its  Subsidiaries  has
executed or entered into a closing agreement that could affect its Tax liability
for any period  after the Closing  Date  pursuant to Section 7121 of the Code or
any similar provision of state, local or foreign law.

                                       17





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                  (x) None of the Company or any of its  Subsidiaries has agreed
to or is making  adjustments  pursuant to Section  481(a) of the Code that could
affect its Tax  liability  for any period  after the  Closing  Date by reason of
change in accounting  method initiated by the Company or any of its Subsidiaries
nor to the knowledge of the Company has the IRS proposed any such  adjustment or
change in  accounting  method,  or has any  application  pending with any taxing
authority  requesting  permission  for any changes in  accounting  methods  that
relate to the business or operations of the Company or any of its Subsidiaries.

                  (b) For purposes of this Agreement,  the following definitions
shall apply:

"Tax" or "Taxes" means any federal, state, local or foreign net or gross income,
franchise,  profits,  gross  receipts,  license,  payroll,  employment,  excise,
severance, stamp, occupation,  premium (including taxes under Section 59A of the
Code), capital stock, withholding,  social security (or similar),  unemployment,
disability,   real  property,   personal   property,   sales,   use,   transfer,
registration,  value added,  alternative or add-on minimum,  estimated, or other
tax,  governmental  fee or like  assessment  or charge  of any kind  whatsoever,
including any interest,  penalty or addition  thereto,  whether disputed or not,
imposed by any governmental authority or arising under any tax law (including by
reason of several and/or transferee liability).

"Tax  Return"  means any  return,  declaration,  report,  claim for  refund,  or
information  return or statement  relating to Taxes,  including  any schedule or
attachment thereto and any amendment thereof.

                  SECTION  2.14.   Intangible  Property.   The  Company  and  it
Subsidiaries own or possess  adequate  licenses or other valid rights to use all
material patents,  patent rights,  trademarks,  trademark  rights,  trade names,
trade name rights,  copyrights,  service marks, trade secrets,  applications for
trademarks  and for service  marks,  know-how and other  proprietary  rights and
information  used or held for use in connection with the business of the Company
and its Subsidiaries as currently  conducted or as contemplated to be conducted,
and the Company is unaware of any assertion or claim challenging the validity of
any of the  foregoing  which,  individually  or in the  aggregate,  would have a
Material  Adverse  Effect on the  Company.  The  conduct of the  business of the
Company and its  Subsidiaries as heretofore and currently  conducted has not and
does not conflict in any way with any patent, patent right, license,  trademark,
trademark right, trade name, trade name right,  service mark or copyright of any
third

                                       18





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<PAGE>










party that,  individually  or in the  aggregate,  would have a Material  Adverse
Effect  on  the  Company.  To  the  knowledge  of  the  Company,  there  are  no
infringements  of any  proprietary  rights  owned  by or  licensed  by or to the
Company or any subsidiary which, individually or in the aggregate,  would have a
Material Adverse Effect on the Company.

                  Each person listed in Section 2.14 of the Company's Disclosure
Schedule  has  executed  a  confidentiality,   non-disclosure  agreement  and/or
invention  assignment  agreement  (each,  a  "Non-Disclosure  Agreement").  Such
Non-Disclosure Agreements constitute valid and binding agreements enforceable in
accordance  with  their  respective  terms  subject  to  applicable  bankruptcy,
insolvency,  reorganization,  moratorium and similar laws  affecting  creditors'
rights and remedies  generally  and subject,  as to  enforceability,  to general
principles  of  equity  (regardless  of  whether  enforcement  is  sought  in  a
proceeding at law or in equity).

                  SECTION  2.15.  Opinion  of  Financial   Adviser.   Prudential
Securities Incorporated (the "Financial Adviser") has delivered to the Board its
written  opinion,  dated the date of this  Agreement,  to the effect that, as of
such date,  the Merger  Consideration  is fair to the  holders of Shares  from a
financial  point of view, a signed,  true and complete copy of which opinion has
been  delivered  to Parent,  and as of the date hereof such opinion has not been
withdrawn or modified.

                  SECTION 2.16. Brokers. No broker,  finder or investment banker
(other than Prudential Securities Incorporated, a true and correct copy of whose
engagement  agreement has been provided to Parent) is entitled to any brokerage,
finder's or other fee or commission or expense  reimbursement in connection with
the transactions  contemplated by this Agreement based upon arrangements made by
and on behalf of the Company or any of its affiliates or stockholders (including
the Company Affiliates).

                  SECTION 2.17.  [Intentionally Omitted]

                  SECTION 2.18.  Material Contracts.

                  (a) Section 2.18(a) of the Company  Disclosure  Schedule lists
all of the following  contracts to which the Company or any of its  Subsidiaries
is a party or by which any of their  respective  properties or assets are bound:
(i) employment,  consulting,  non-competition,  severance,  golden  parachute or
indemnification contract (including,  without limitation,  any contract to which
the Company or any of its

                                       19





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<PAGE>










Subsidiaries  is a  party  involving  employees  of  the  Company  or any of its
Subsidiaries);  (ii) licensing,  merchandising or distribution agreements; (iii)
contracts  granting  a  right  of  first  refusal  or  first  negotiation;  (iv)
partnership or joint venture  agreements;  (v)  agreements for the  acquisition,
sale or lease of  material  properties  or assets  of the  Company  (by  merger,
purchase or sale of assets or stock or otherwise)  entered into since January 1,
1992; (vi) contracts or agreements  with any  Governmental  Entity;  (vii) other
contracts  which  materially  affect the  business,  properties or assets of the
Company and its Subsidiaries taken as a whole which are not otherwise  disclosed
in this  Agreement or were  entered  into other than in the  ordinary  course of
business;  and (viii) all  commitments  and  agreements to enter into any of the
foregoing  (collectively,  together  with any  such  contracts  entered  into in
accordance with Section 4.1 hereof, the "Contracts").  The Company has delivered
or otherwise made available to Parent true,  correct and complete  copies of the
Contracts listed in Section 2.18(a) of the Company Disclosure Schedule, together
with all amendments,  modifications and supplements thereto and all side letters
to  which  the  Company  is a  party  affecting  the  obligations  of any  party
thereunder.

                  (b)  Except as set forth in  Section  2.18(b)  of the  Company
Disclosure Schedule:

                  (i)  Each  of  the  Contracts  is  valid  and  enforceable  in
accordance with its terms,  and there is no default under any Contract so listed
either by the Company or, to the  knowledge of the  Company,  by any other party
thereto which could have a Material  Adverse  Effect,  and no event has occurred
that with the lapse of time or the giving of notice or both would  constitute  a
default thereunder by the Company or, to the knowledge of the Company, any other
party which could have a Material Adverse Effect.

                  (ii) No party to any such  Contract  has  given  notice to the
Company of or made a claim  against the  Company  with  respect to any  material
breach or material default thereunder.

                  (c) With  respect to those  Contracts  that were  assigned  or
subleased  to the  Company by a third  party,  all  necessary  consents  to such
assignments or subleases have been obtained.

                  SECTION 2.19. Pooling of Interests. The representations of the
Company  in  its  letter  dated  March  18,  1997  to  Grant Thornton are to its
knowledge true and correct.

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                  SECTION 2.20. Disclosure. No representation or warranty by the
Company  contained  in  this  Agreement  and  no  statement   contained  in  any
certificate  delivered by the Company to Acquisition or Parent  pursuant to this
Agreement  contains any untrue  statement of a material fact or omits to state a
material fact necessary to make the statements  contained  herein or therein not
misleading when taken together in light of the  circumstances in which they were
made.

                                    ARTICLE 3

                         REPRESENTATIONS AND WARRANTIES
                            OF PARENT AND ACQUISITION

                  Parent and  Acquisition  hereby  represent  and warrant to the
Company as follows:

                  SECTION 3.1.  Organization.

                  (a) Each of Parent,  Acquisition and each other  Subsidiary of
Parent is a corporation or partnership  duly organized,  validly existing and in
good standing under the laws of the jurisdiction of its organization and has all
requisite  power and authority to own,  lease and operate its  properties and to
carry on its businesses as now being  conducted,  except where the failure to be
so organized,  existing and in good standing or to have such power and authority
would not have a Material Adverse Effect (as defined below) on Parent. When used
in connection with Parent or Acquisition or any other Subsidiary of Parent,  the
term  "Material  Adverse  Effect"  means any  change or effect (i) that is or is
reasonably likely to be materially adverse to the properties,  business, results
of  operations  or  condition   (financial  or  otherwise)  of  Parent  and  its
Subsidiaries,  taken as a whole,  other than any change or effect arising out of
general economic conditions not specifically  related to any businesses in which
Parent and its  Subsidiaries  are engaged or (ii) that may impair the ability of
Parent and/or Acquisition to consummate the transactions contemplated hereby.

                  (b)  Except  as set  forth in  Section  3.1(b)  of the  Parent
Disclosure  Schedule,  the Parent has no Subsidiaries and does not own, directly
or indirectly,  beneficially or of record,  any shares of capital stock or other
security of any other entity or any other investment in any other entity.

                  (c) Parent has  heretofore  delivered to the Company  accurate
and complete copies of the Certificate of Incorporation and Bylaws, as currently
in effect,

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of Parent and Acquisition. Each of Parent and its Subsidiaries is duly qualified
or licensed and in good  standing to do business in each  jurisdiction  in which
the  property  owned,  leased or  operated  by it or the nature of the  business
conducted by it makes such qualification or licensing necessary,  except in such
jurisdictions  where the failure to be so duly qualified or licensed and in good
standing would not have a Material Adverse Effect on Parent.

                  SECTION 3.2.  Capitalization of Parent and Its Subsidiaries.

                  (a) The  authorized  capital  stock of Parent  consists of (i)
120,000,000  shares of Parent  Common  Stock,  of which,  as of March 17,  1997,
35,051,062  shares of Parent Common Stock were issued and  outstanding  and (ii)
5,000,000 shares of preferred stock,  $0.001 par value per share,  none of which
is issued or  outstanding.  All of the shares of Parent  Common  Stock have been
validly issued, and are fully paid, nonassessable and free of preemptive rights.
As of March 17, 1997,  4,649,000 shares of Parent Common Stock were reserved for
issuance  and issuable  upon or otherwise  deliverable  in  connection  with the
exercise of outstanding options.  Except as described in the Parent SEC Reports,
as set forth above or as  described in Section  3.2(a) of the Parent  Disclosure
Schedule,  as of the date hereof, there are outstanding (i) no shares of capital
stock or other voting securities of Parent,  (ii) no securities of Parent or its
Subsidiaries  convertible  into or  exchangeable  for shares of capital stock or
voting  securities  of Parent,  (iii) no options or other rights to acquire from
Parent or its  Subsidiaries  and no obligations of Parent or its Subsidiaries to
issue, any capital stock,  voting  securities or securities  convertible into or
exchangeable  for  capital  stock or voting  securities  of Parent,  and (iv) no
equity  equivalents,  interests  in the  ownership  or earnings of Parent or its
Subsidiaries  or other similar  rights  (including  stock  appreciation  rights)
(collectively,  "Parent  Securities").  There are no outstanding  obligations of
Parent or any of its Subsidiaries to repurchase, redeem or otherwise acquire any
Parent Securities.  There are no stockholder agreements,  voting trusts or other
agreements or  understandings to which Parent is a party or to which it is bound
relating to the voting of any shares of capital stock of Parent.

                  (b)  All  of  the   outstanding   capital  stock  of  Parent's
Subsidiaries (including Acquisition) is owned by Parent, directly or indirectly,
free and clear of any Lien or any other limitation or restriction (including any
restriction on the right to vote or sell the same,  except as may be provided as
a matter  of  law).  There  are no  securities  of  Parent  or its  Subsidiaries
convertible into or exchangeable for, no options or other rights to acquire from
Parent or its Subsidiaries, and no other contract, understanding, arrangement or
obligation (whether or not contingent) providing for the

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issuance  or  sale,  directly  or  indirectly,  of any  capital  stock  or other
ownership  interests in, or any other  securities  of, any Subsidiary of Parent.
There are no outstanding  contractual  obligations of Parent or its Subsidiaries
to repurchase,  redeem or otherwise  acquire any  outstanding  shares of capital
stock or other ownership interests in any subsidiary of Parent.

                  (c) The  Parent  Common  Stock  constitutes  the only class of
equity  securities  of Parent or its  Subsidiaries  registered or required to be
registered under the Exchange Act.

                  SECTION 3.3.  Authority  Relative to This  Agreement.  Each of
Parent and  Acquisition  has all  necessary  corporate  power and  authority  to
execute  and  deliver  this  Agreement  and  to  consummate   the   transactions
contemplated  hereby.  The  execution  and  delivery of this  Agreement  and the
consummation of the transactions  contemplated hereby have been duly and validly
authorized by the boards of directors of Parent and Acquisition and by Parent as
the sole shareholder of Acquisition,  and no other corporate  proceedings on the
part of Parent or  Acquisition  are necessary to authorize  this Agreement or to
consummate the transactions  contemplated  hereby.  This Agreement has been duly
and  validly  executed  and  delivered  by each of Parent  and  Acquisition  and
constitutes  a  valid,  legal  and  binding  agreement  of  each of  Parent  and
Acquisition,  enforceable  against each of Parent and  Acquisition in accordance
with its terms.

                  SECTION  3.4. SEC Reports;  Financial  Statements.  Parent has
filed all required forms, reports and documents with the SEC since September 30,
1996,  each of which has complied in all material  respects with all  applicable
requirements  of the  Securities  Act and the Exchange Act, each as in effect on
the dates such forms,  reports and documents  were filed.  Parent has heretofore
delivered  to the  Company,  in the  form  filed  with  the SEC  (including  any
amendments thereto), all reports or registration statements filed by Parent with
the  SEC  since  September  24,  1996,   including  all  exhibits   included  or
incorporated  by  reference  therein (the  "Parent SEC  Reports").  None of such
forms,  reports or  documents,  including,  without  limitation,  any  financial
statements  or schedules  included or  incorporated  by  reference  therein (but
excluding  Exhibits),  contained,  when filed  (subject to  amendments  filed in
connection therewith in the case of Parent's registration  statement on form S-1
filed in 1996),  any untrue  statement of a material  fact or omitted to state a
material  fact  required to be stated or  incorporated  by reference  therein or
necessary in order to make the statements therein, in light of the circumstances
under  which  they  were  made,  not  misleading.   The  consolidated  financial
statements of Parent included in the Parent SEC Reports

                                       23





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<PAGE>










complied  as to  form  in  all  material  respects  with  applicable  accounting
requirements  and the published  rules and  regulations  of the SEC with respect
thereto and fairly  present,  in conformity with generally  accepted  accounting
principles  applied on a  consistent  basis  (except as may be  indicated in the
notes  thereto),   the  consolidated   financial  position  of  Parent  and  its
consolidated Subsidiaries as of the dates thereof and their consolidated results
of  operations  and changes in  financial  position  for the periods  then ended
(subject, in the case of the unaudited interim financial  statements,  to normal
year-end adjustments).  Since September 30, 1996, there has not been any change,
or any  application  or request  for any  change,  by the  Company or any of its
Subsidiaries  in  accounting  principles,  methods  or  policies  for  financial
accounting or tax purposes.

                  SECTION 3.5.  Information  Supplied.  None of the  information
supplied  or  to  be  supplied  by  Parent  or  Acquisition   for  inclusion  or
incorporation  by  reference  in (i) the S-4 will,  at the time the S-4  becomes
effective under the Securities Act,  contain any untrue  statement of a material
fact or omit to state  any  material  fact  required  to be  stated  therein  or
necessary to make the statements  therein,  in light of the circumstances  under
which they were made, not misleading and (ii) the Proxy  Statement  will, at the
date mailed to  stockholders  and at the times of the meeting of stockholders to
be held in  connection  with the  Merger,  contain  any  untrue  statement  of a
material fact or omit to state any material  fact required to be stated  therein
or  necessary  in  order  to  make  the  statements  therein,  in  light  of the
circumstances under which they are made, not misleading. If at any time prior to
the Effective Time any event with respect to Parent,  its officers and directors
or any of its Subsidiaries  should occur which is required to be described in an
amendment of, or a supplement to, the S-4 or the Proxy  Statement,  Parent shall
promptly so advise the Company  and such event shall be so  described,  and such
amendment or supplement  (which the Company shall have a reasonable  opportunity
to review) shall be promptly  filed with the SEC. The S-4 will comply as to form
in all material respects with the provisions of the Securities Act and the rules
and regulations thereunder.

                  SECTION 3.6. Consents and Approvals; No Violations. Except for
filings,  permits,  authorizations,  consents  and  approvals as may be required
under,  and other  applicable  requirements of, the Securities Act, the Exchange
Act,  state  securities  or blue sky  laws,  the HSR  Act,  and the  filing  and
recordation of the Certificate of Merger as required by the DGCL, no filing with
or notice  to,  and no  permit,  authorization,  consent  or  approval  of,  any
Governmental  Entity is necessary  for the  execution  and delivery by Parent or
Acquisition  of this Agreement or the  consummation  by Parent or Acquisition of
the transactions  contemplated  hereby,  except where the failure to obtain such
permits, authorizations, consents or approvals or to make such

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filings or give such notice would not have a Material  Adverse Effect on Parent.
Neither the execution,  delivery and  performance of this Agreement by Parent or
Acquisition nor the  consummation  by Parent or Acquisition of the  transactions
contemplated  hereby  will (i)  conflict  with or  result  in any  breach of any
provision of the respective  Certificate of  Incorporation or Bylaws (or similar
governing  documents) of Parent or Acquisition or any of Parent's  Subsidiaries,
(ii)  result in a  violation  or breach of, or  constitute  (with or without due
notice  or lapse  of time or  both) a  default  (or  give  rise to any  right of
termination,  amendment, cancellation or acceleration or Lien) under, any of the
terms, conditions or provisions of any note, bond, mortgage,  indenture,  lease,
license,  contract,  agreement or other instrument or obligation to which Parent
or  Acquisition  or any of Parent's  Subsidiaries  is a party or by which any of
them or any of  their  respective  properties  or  assets  may be bound or (iii)
violate any order, writ,  injunction,  decree, law, statute,  rule or regulation
applicable to Parent or  Acquisition or any of Parent's  Subsidiaries  or any of
their respective  properties or assets,  except in the case of (ii) or (iii) for
violations,  breaches or defaults which would not have a Material Adverse Effect
on Parent.

                  SECTION  3.7.  No  Default.  None  of  Parent  or  any  of its
Subsidiaries  is in default or violation  (and no event has occurred  which with
notice or the lapse of time or both would  constitute a default or violation) of
any term,  condition or provision of (i) its  Certificate  of  Incorporation  or
Bylaws  (or  similar  governing  documents),  (ii)  any  note,  bond,  mortgage,
indenture, lease, license, contract, agreement or other instrument or obligation
to which  Parent  or any of its  Subsidiaries  is now a party or by which any of
them or any of their  respective  properties or assets may be bound or (iii) any
order, writ, injunction,  decree, law, statute, rule or regulation applicable to
Parent, its Subsidiaries or any of their respective properties or assets, except
in the case of (ii) or (iii) for violations, breaches or defaults that would not
have a Material Adverse Effect on Parent.

                  SECTION 3.8. No Undisclosed  Liabilities;  Absence of Changes.
Except as and to the  extent  publicly  disclosed  by Parent in the  Parent  SEC
Reports,  as of September 30, 1996, none of Parent or its  Subsidiaries  had any
liabilities or obligations of any nature, whether or not accrued,  contingent or
otherwise, and whether due or to become due or asserted or unasserted,  which is
not  fully  reflected  in,  reserved  against  or  otherwise  described  in  the
consolidated   balance  sheet  of  Parent  and  its  consolidated   Subsidiaries
(including  the notes  thereto)  as of such date or which  could  reasonably  be
expected  to have a  Material  Adverse  Effect on  Parent.  Except  as  publicly
disclosed by Parent in the Parent SEC Reports,  since  September  30, 1996,  the
business of Parent and its Subsidiaries has been carried on only in the ordinary
and

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usual course, none of Parent or its Subsidiaries has incurred any liabilities of
any nature, whether or not accrued,  contingent or otherwise, and whether due or
to become due or asserted or unasserted,  which could  reasonably be expected to
have,  and there have been no events,  changes or effects with respect to Parent
or its  Subsidiaries  having or which could  reasonably  be expected to have,  a
Material Adverse Effect on Parent.

                  SECTION  3.9.  Litigation.  Except as  publicly  disclosed  by
Parent in the Parent SEC Reports, there is no suit, claim, action, proceeding or
investigation pending or, to the knowledge of Parent,  threatened against Parent
or any of its Subsidiaries or any of their respective properties or assets which
(a) if adversely  determined,  could  reasonably  be expected to have a Material
Adverse Effect on Parent or (b) as of the date hereof, questions the validity of
this  Agreement  or any  action  to be taken by Parent  in  connection  with the
consummation of the transactions  contemplated hereby or could otherwise prevent
or delay the  consummation of the  transactions  contemplated by this Agreement.
Except as publicly disclosed by Parent in the Parent SEC Reports, none of Parent
or its  Subsidiaries is subject to any outstanding  order,  writ,  injunction or
decree  which,  insofar  as can be  reasonably  foreseen  in the  future,  could
reasonably  be  expect  to have a  Material  Adverse  Effect  on Parent or would
prevent or delay the consummation of the transactions contemplated hereby.

                  SECTION  3.10.  Compliance  with  Applicable  Law.  Except  as
publicly  disclosed  by  Parent  in the  Parent  SEC  Reports,  Parent  and  its
Subsidiaries  hold all  permits,  licenses,  variances,  exemptions,  orders and
approvals of all Governmental Entities necessary for the lawful conduct of their
respective  businesses (the "Parent Permits"),  except for failures to hold such
permits, licenses,  variances,  exemptions, orders and approvals which could not
reasonably be expected to have a Material  Adverse  Effect on Parent.  Except as
publicly  disclosed  by  Parent  in the  Parent  SEC  Reports,  Parent  and  its
Subsidiaries  are in  compliance  with the terms of the Parent  Permits,  except
where the  failure  so to comply  could not  reasonably  be  expected  to have a
Material Adverse Effect on Parent.  Except as publicly  disclosed by Parent, the
businesses of Parent and its  Subsidiaries  are not being conducted in violation
of any law,  ordinance or regulation of any  Governmental  Entity except that no
representation  or  warranty  is made in  this  Section  3.10  with  respect  to
Environmental  Laws and except for  violations or possible  violations  which do
not, and, insofar as reasonably can be foreseen,  in the future will not, have a
Material Adverse Effect on Parent. Except as publicly disclosed by Parent in the
Parent SEC Reports,  no investigation or review by any Governmental  Entity with
respect to Parent or its  Subsidiaries  is pending or, to the best  knowledge of
Parent,  threatened,  nor, to the best knowledge of Parent, has any Governmental
Entity indicated an intention to conduct the same, other than, in each

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<PAGE>










case,  those which Parent  reasonably  believes will not have a Material Adverse
Effect on Parent.

                  SECTION 3.11.  Environmental Laws and Regulations.

                  (a) Except as publicly  disclosed  by Parent in the Parent SEC
Reports,  (i) each of Parent  and its  Subsidiaries  is in  compliance  with all
Environmental  Laws,  except for  non-compliance  that could not  reasonably  be
expected to have a Material Adverse Effect on Parent, which compliance includes,
but is not  limited to, the  possession  by Parent and its  Subsidiaries  of all
material permits and other governmental authorizations required under applicable
Environmental Laws, and compliance with the terms and conditions  thereof;  (ii)
none of Parent or its  Subsidiaries  has received  written notice of, or, to the
knowledge  of Parent,  is the  subject  of, any  Environmental  Claim that could
reasonably be expected to have a Material Adverse Effect on Parent; and (iii) to
the knowledge of Parent,  there are no circumstances  that are reasonably likely
to prevent or interfere with such material compliance in the future.

                  (b) Except as publicly  disclosed  by Parent in the Parent SEC
Reports, there are no Environmental Claims which could reasonably be expected to
have a Material  Adverse  Effect on Parent that are pending or, to the knowledge
of Parent, threatened against Parent or its Subsidiaries or, to the knowledge of
Parent, against any person or entity whose liability for any Environmental Claim
Parent  or  its  Subsidiaries  has  or  may  have  retained  or  assumed  either
contractually or by operation of law.

                  SECTION 3.12.  Tax Matters.  Except as disclosed in writing to
the Company:

                  (i) Parent and its  Subsidiaries  have timely  filed,  or been
included in, all material  federal,  state,  local and foreign Tax Returns to be
filed by them.

                  (ii)  Except  to  the  extent   adequately   reserved  for  in
accordance  with GAAP,  all income and franchise  Taxes and material other Taxes
due and payable by Parent and any of its  Subsidiaries  have been timely paid in
full. The consolidated  financial statements contained in the most recent Parent
SEC Reports reflect an adequate  reserve for all Taxes payable by Parent and any
of its  Subsidiaries  for all taxable  periods and portions  thereof through the
date of such financial statements.

                  (iii)  No  material  deficiencies  for  any  Taxes  have  been
proposed,  asserted  or  assessed  in  writing  against  Parent  or  any  of its
Subsidiaries that have not

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been  fully  paid  or  adequately  provided  for  in the  appropriate  financial
statements of Parent and its Subsidiaries.  No material issues relating to Taxes
have been raised in writing by any  governmental  authority during any presently
pending audit or examination.

                  (iv) Parent and its  Subsidiaries  have  withheld all material
Taxes  required to be withheld  and paid by them on their  behalf in  connection
with amounts paid or owing to any employee,  independent  contractor,  creditor,
stockholder, or other third party, and such withheld Taxes have either been duly
paid to the proper  governmental  authority  or set aside in  accounts  for such
purpose.

                  (v) None of  Parent  or any of its  Subsidiaries  has taken or
agreed  to take any  action  that  would  prevent  or  impede  the  Merger  from
qualifying as a tax-free  reorganization  under  Section  368(a) of the Internal
Revenue Code of 1986, as amended (the "Code").

                  (vi)  None of Parent  or any of its  Subsidiaries  has filed a
consent under Section 341(f) of the Code concerning collapsible corporations.

                  (vii) None of Parent or any of its  Subsidiaries  has made any
payments,  nor is any of them obligated to make any payments, and is not a party
to any  agreement  that could  obligate it to make any payments that will not be
deductible  under Section 280G of the Code or would  constitute  compensation in
excess of the limitation set forth in Section 162(m) of the Code.

                  (viii) None of Parent or any of its Subsidiaries is a party to
any Tax  allocation  or sharing  agreement  or  arrangement  (whether  or not in
writing), except among themselves.

                  (ix) None of Parent or any of its Subsidiaries has executed or
entered into a closing  agreement  that could affect its Tax  liability  for any
period  after the  Closing  Date  pursuant  to  Section  7121 of the Code or any
similar provision of state, local, or foreign law.

                  (x) None of Parent or any of its Subsidiaries has agreed to or
is making  adjustments  pursuant to Section 481(a) of the Code that could affect
its Tax  liability  for any period after the Closing Date by reason of change in
accounting  method  initiated  by Parent or any of its  Subsidiaries  nor to the
knowledge  of  Parent  has the IRS  proposed  any such  adjustment  or change in
accounting method, or has any

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application  pending with any taxing  authority  requesting  permission  for any
changes in  accounting  methods  that relate to the  business or  operations  of
Parent or any of its Subsidiaries.

         SECTION 3.13.  Intangible Property.  Parent and its Subsidiaries own or
possess  adequate  licenses or other valid rights to use all  material  patents,
patent rights,  trademarks,  trademark rights,  trade names,  trade name rights,
copyrights,  service marks,  trade secrets,  applications for trademarks and for
service marks,  know-how and other  proprietary  rights and information  used or
held for use in connection  with the business of Parent and its  Subsidiaries as
currently conducted or as contemplated to be conducted, and Parent is unaware of
any assertion or claim  challenging the validity of any of the foregoing  which,
individually  or in the  aggregate,  would  have a  Material  Adverse  Effect on
Parent. The conduct of the business of Parent and its Subsidiaries as heretofore
and  currently  conducted  has not and  does  not  conflict  in any way with any
patent,  patent right,  license,  trademark,  trademark right, trade name, trade
name right,  service mark or copyright of any third party that,  individually or
in the  aggregate,  would  have a  Material  Adverse  Effect on  Parent.  To the
knowledge of Parent there are no infringements  of any proprietary  rights owned
by or licensed by or to Parent or any Subsidiary  which,  individually or in the
aggregate, would have a Material Adverse Effect on Parent.

                  SECTION 3.14. Brokers. No broker,  finder or investment banker
(other than Donaldson, Lufkin & Jenrette) is entitled to any brokerage, finder's
or other fee or  commission  or expense  reimbursement  in  connection  with the
transactions  contemplated by this Agreement based upon arrangements made by and
on behalf of Parent or Acquisition.

                  SECTION 3.15.  Pooling of Interests.  The assurances of Parent
in its letter  dated  March 14, 1997 to AA are to  Parent's  knowledge  true and
correct.

                  SECTION 3.16.  Disclosure.  No  representation  or warranty by
Parent contained in this Agreement and no statement contained in any certificate
delivered  by Parent to the Company  pursuant  to this  Agreement  contains  any
untrue  statement of a material fact or omits to state a material fact necessary
to make the statements  contained  herein or therein not  misleading  when taken
together in light of the circumstances in which they were made.

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                                    ARTICLE 4

                                    COVENANTS

                  SECTION  4.1.  Conduct of Business of the  Company.  Except as
contemplated  by this  Agreement or as set forth in Section 4.1 of the Company's
Disclosure  Schedule,  during the period from the date  hereof to the  Effective
Time, the Company will, and will cause each of its  Subsidiaries to, conduct its
operations in the ordinary course of business consistent with past practice and,
to the extent consistent therewith, with no less diligence and effort than would
be applied in the absence of this Agreement, seek to preserve intact its current
business  organizations,  keep available the service of its current officers and
employees and preserve its  relationships  with customers,  suppliers and others
having business dealings with it to the end that goodwill and ongoing businesses
shall be unimpaired at the Effective  Time.  Without  limiting the generality of
the foregoing,  and except as otherwise  expressly  provided in this  Agreement,
prior to the  Effective  Time,  neither the Company nor any of its  Subsidiaries
will, without the prior written consent of Parent:

                  (a) amend its Certificate of Incorporation or Bylaws (or other
similar governing instrument);

                  (b) authorize for issuance,  issue,  sell, deliver or agree or
commit to issue,  sell or deliver  (whether  through the issuance or granting of
options, warrants, commitments,  subscriptions, rights to purchase or otherwise)
any stock of any class or any other securities or equity equivalents (including,
without limitation,  any stock options or stock appreciation rights), except for
the  issuance  of Shares  upon the  exercise  of options  outstanding  under the
Company's  1992 Stock Option Plan and listed in Section  2.2(a) of the Company's
Disclosure Schedule, in accordance with the terms of such Plan and options as in
effect on the date hereof;

                  (c) split,  combine or  reclassify  any shares of its  capital
stock,  declare, set aside or pay any dividend or other distribution (whether in
cash,  stock or property or any  combination  thereof) in respect of its capital
stock, make any other actual,  constructive or deemed distribution in respect of
any shares of its capital stock or otherwise  make any payments to  stockholders
in their  capacity as such or redeem or otherwise  acquire any of its securities
or any securities of any of its  Subsidiaries,  except for the regular quarterly
dividend on the Shares not in excess of $ .30 per share per quarter;

                                       30





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<PAGE>










                  (d)  adopt  a  plan  of  complete   or  partial   liquidation,
dissolution,  merger,  consolidation,  restructuring,  recapitalization or other
reorganization  of  the  Company  or any of its  Subsidiaries  (other  than  the
Merger);

                  (e)  alter  through   merger,   liquidation,   reorganization,
restructuring  or in any other fashion the  corporate  structure or ownership of
any Subsidiary;

                  (f) (i) incur or assume any  long-term or  short-term  debt or
issue any debt securities;  (ii) assume, guarantee,  endorse or otherwise become
liable or  responsible  (whether  directly,  contingently  or otherwise) for the
obligations  of any other  person  except  in the  ordinary  course of  business
consistent with past practice and in amounts not material to the Company and its
Subsidiaries,  taken as a whole,  and except for obligations of the wholly owned
subsidiary  of  the  Company;   (iii)  make  any  loans,   advances  or  capital
contributions  to,  or  investments  in,  any  other  person  (other  than  to a
Subsidiary  of the Company or  customary  loans or advances to  employees in the
ordinary  course of business  consistent  with past  practice and in amounts not
material  to the  maker of such  loan or  advance);  (iv)  pledge  or  otherwise
encumber  shares of capital  stock of the  Company or its  Subsidiaries;  or (v)
mortgage or pledge any of its material assets, tangible or intangible, or create
or suffer to exist any material Lien thereupon;

                  (g) except as may be  required  by law or as  contemplated  by
this  Agreement,  enter  into,  adopt or amend or  terminate  any bonus,  profit
sharing, compensation,  severance, termination, stock option, stock appreciation
right,  restricted stock,  performance  unit, stock  equivalent,  stock purchase
agreement, pension, retirement, deferred compensation,  employment, severance or
other employee benefit agreement, trust, plan, fund or other arrangement for the
benefit or welfare  of any  director,  officer or  employee  in any  manner,  or
increase in any manner the  compensation  or fringe  benefits  of any  director,
officer or employee or pay any benefit not required by any plan and  arrangement
as in effect as of the date hereof (including,  without limitation, the granting
of stock appreciation rights or performance units);

                  (h) acquire,  sell, lease or dispose of any assets outside the
ordinary course of business or any assets which in the aggregate are material to
the Company and its Subsidiaries  taken as a whole, or enter into any commitment
or  transaction  outside the ordinary  course of business  consistent  with past
practice;

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                  (i) except as may be  required  as a result of a change in law
or in generally  accepted  accounting  principles,  change any of the accounting
principles or practices used by it;

                  (j)  revalue  in any  material  respect  any  of  its  assets,
including,   without  limitation,   writing  down  the  value  of  inventory  or
writing-off  notes or accounts  receivable  other than in the ordinary course of
business or as required by GAAP;

                  (k) (i) acquire (by merger,  consolidation,  or acquisition of
stock or assets) any corporation,  partnership or other business organization or
division thereof or any equity interest therein; (ii) other than in the ordinary
course of business  consistent  with past  practice,  enter into any contract or
agreement or amend any of the Contracts or the agreements referred to in Section
2.16,  provided  that in no event shall the  Company or any of its  Subsidiaries
amend,  modify or extend any of the agreements  set forth in Section  2.18(a) of
the Company's Disclosure  Schedule;  (iii) authorize any new capital expenditure
or  expenditures  which,  individually,  is in  excess  of  $30,000  or,  in the
aggregate,  are in excess of $100,000; or (iv) enter into or amend any contract,
agreement, commitment or arrangement providing for the taking of any action that
would be prohibited hereunder;

                  (l) pay,  discharge  or satisfy  any  claims,  liabilities  or
obligations   (absolute,   accrued,   asserted  or  unasserted,   contingent  or
otherwise),  other than the payment,  discharge or  satisfaction in the ordinary
course of business of claims,  liabilities  reflected or reserved against in, or
contemplated by, the consolidated financial statements (or the notes thereto) of
the Company and its  Subsidiaries or incurred in the ordinary course of business
consistent with past practice;

                  (m)  settle or  compromise  any  pending or  threatened  suit,
action or claim relating to the transactions contemplated hereby;

                  (n) make or revoke  any  material  tax  election  or settle or
compromise any tax liability  material to the Company and its Subsidiaries taken
as a whole; or

                  (o) take, or agree in writing or otherwise to take, any of the
actions  described in Sections  4.1(a)  through 4.1(n) or any action which would
make any of the  representations  or warranties of the Company contained in this
Agreement untrue or incorrect.

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<PAGE>










                  SECTION  4.2.  Conduct  of  Business  of  Parent.   Except  as
contemplated  by this  Agreement,  during the period from the date hereof to the
Effective Time, Parent will not, without the prior written consent of Company:

                  (a) amend its Certificate of Incorporation (except to increase
its authorized capital stock) or Bylaws;

                  (b) combine or  reclassify  any shares of its  capital  stock,
declare,  set aside or pay any dividend or other distribution  (whether in cash,
stock or property or any  combination  thereof) in respect of its capital stock,
make any other actual,  constructive  or deemed  distribution  in respect of any
shares of its capital stock or otherwise  make any payments to  stockholders  in
their capacity as such, or redeem or otherwise acquire any of its securities, or
(unless a proportionate  adjustment shall be made to Merger Consideration) split
its shares of capital stock;

                  (c)  adopt  a  plan  of  complete   or  partial   liquidation,
dissolution, restructuring,  recapitalization or other reorganization of Parent;
or

                  (d) take, or agree in writing or otherwise to take, any of the
actions  described in Sections  4.2(a)  through 4.2(c) or any action which would
make any of the  representations  or  warranties  of  Parent  contained  in this
Agreement untrue or incorrect.

                  SECTION  4.3.  Preparation  of S-4  and the  Proxy  Statement.
Parent will, as promptly as practicable,  prepare and file with the SEC the S-4,
containing a proxy  statement/prospectus and a form of proxy, in connection with
the  registration  under the Securities Act of the shares of Parent Common Stock
issuable upon conversion of the Shares and the other  transactions  contemplated
hereby. The Company will, as promptly as practicable,  prepare and file with the
SEC the  Proxy  Statement  that  will  be the  same  proxy  statement/prospectus
contained  in the S-4 and a form of proxy,  in  connection  with the vote of the
Company's  stockholders with respect to the Merger. Parent and the Company will,
and will cause their  accountants and lawyers to, use their best efforts to have
or cause the S-4  declared  effective  as  promptly as  practicable,  including,
without  limitation,  causing their accountants to deliver necessary or required
instruments  such as opinions and  certificates,  and will take any other action
required or  necessary  to be taken under  federal or state  securities  laws or
otherwise in connection with the registration  process,  it being understood and
agreed that  Schulte Roth & Zabel LLP,  counsel to the Company,  will render the
tax opinion referred to in Section 5.2(d) on (i) the date the preliminary  Proxy
Statement is filed with the SEC and (ii) the date the S-4 is filed with the SEC.
Each of the Company

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and,  if  applicable,  Parent  will use its best  efforts  to  cause  the  Proxy
Statement to be mailed to its stockholders at the earliest practicable date.

                  SECTION 4.4. Other Potential  Acquirors.  (a) The Company, its
affiliates and their respective officers, directors, employees,  representatives
and agents shall immediately cease any existing discussions or negotiations,  if
any, with any parties  conducted  heretofore  with respect to any acquisition of
all or any  material  portion of the assets of, or any equity  interest  in, the
Company or its Subsidiaries or any business  combination with the Company or its
Subsidiaries.  The Company may, directly or indirectly,  furnish information and
access, in each case only in response to unsolicited  requests therefor,  to any
corporation,   partnership,   person  or  other  entity  or  group  pursuant  to
confidentiality  agreements,  and may  participate in discussions  and negotiate
with such entity or group concerning any merger,  sale of assets, sale of shares
of capital stock or similar transaction  involving the Company or any Subsidiary
or division  of the  Company,  if such  entity or group has  submitted a written
proposal to the Company Board relating to any such  transaction  and the Company
Board determines in its good faith judgment,  after  consultation with and based
upon the advice of independent  legal  counsel,  that it is required to do so to
comply with its  fiduciary  duties to  stockholders  under  applicable  law. The
Company  Board  shall  provide  a  written  notice  to  Parent  and  Acquisition
describing in reasonable  detail the material  terms and  conditions of any such
proposal as promptly as reasonably  practicable  following prompt  consideration
thereof by the  Company  Board and shall keep  Parent  and  Acquisition  advised
thereafter  of  material  developments  with  respect  thereto  as  promptly  as
reasonably  practicable.  Except as set forth above, neither the Company nor any
of its affiliates shall, nor shall the Company authorize or permit any of its or
their respective officers,  directors,  employees,  representatives or agents to
directly  or  indirectly,   encourage,   solicit,  participate  in  or  initiate
discussions  or   negotiations   with,  or  provide  any   information  to,  any
corporation, partnership, person or other entity or group (other than Parent and
Acquisition,  any  affiliate  or  associate  of Parent  and  Acquisition  or any
designees of Parent and Acquisition) concerning any merger, sale of assets, sale
of shares of capital stock or similar  transaction  involving the Company or any
Subsidiary or division of the Company;  provided,  however,  that nothing herein
shall  prevent the Company  Board from taking,  and  disclosing to the Company's
stockholders, a position contemplated by Rules 14d-9 and 14e-2 promulgated under
the  Exchange  Act with  regard to any tender  offer;  provided,  further,  that
nothing  herein shall prevent the Company  Board from making such  disclosure to
the Company's  stockholders as, in the good faith judgment of the Company Board,
after  consultation with and based upon the advice of independent legal counsel,
is required to comply with its fiduciary duties to stockholders under applicable
law.

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                  (b) Except as set forth in this Section 4.4, the Company Board
shall not approve or recommend, or cause the Company to enter into any agreement
with  respect  to, any Third  Party  Acquisition  (as  defined in Section  6.1).
Notwithstanding the foregoing,  if the Board of Directors of the Company,  after
consultation  with and based  upon the  advice  of  independent  legal  counsel,
determines  in good faith that it is  necessary to do so in order to comply with
its fiduciary duties to stockholders under applicable law, the Company Board may
approve or recommend a Superior Proposal (as defined below) or cause the Company
to enter into an agreement with respect to a Superior Proposal, but in each case
only after a reasonable period following  delivery of a written notice to Parent
and Acquisition  containing the  information  specified in Section 4.4(a) hereof
including the identity of the person making such Superior Proposal. In addition,
if the Company  proposes to enter into an  agreement  with  respect to any Third
Party  Acquisition,  it shall  concurrently with entering into such an agreement
pay, or cause to be paid, to Parent the fee required by Section  6.3(a)  hereof.
For  purposes  of this  Agreement,  a  "Superior  Proposal"  means any bona fide
proposal to acquire,  directly or indirectly,  for  consideration  consisting of
cash and/or  securities,  more than 50% of the Shares then outstanding or all or
substantially  all the assets of the  Company and  otherwise  on terms which the
Company Board  determines in its good faith  judgment  (based on the advice of a
financial advisor of nationally  recognized  reputation) to be more favorable to
the Company's stockholders than the Merger.

                  SECTION 4.5. Letters of Accountants. The Company shall use its
best efforts to cause to be delivered to Parent a letter of Grant  Thornton LLP,
the  Company's  independent  auditors,  and Parent shall use its best efforts to
cause to be  delivered  to the Company a letter of Arthur  Andersen  LLP ("AA"),
Parent's  independent  auditors,  in each case dated a date within two  business
days before the date on which the S-4 shall become  effective  and  addressed to
the recipients  thereof, in form and substance  reasonably  satisfactory to such
recipients  and  customary  in scope and  substance  for  letters  delivered  by
independent  public  accountants  in  connection  with  registration  statements
similar to the S-4.

                  SECTION 4.6. Meeting.  The Company shall call a meeting of its
stockholders  to be held as  promptly as  practicable  for the purpose of voting
upon this  Agreement  and related  matters.  The Company and  Acquisition  will,
through  their  respective  Boards of Directors  recommend  to their  respective
stockholders approval of such matters; provided, however, that the Company Board
may  withdraw  its  recommendation  if the  Company  Board  by a  majority  vote
determines in its good faith judgment,  after  consultation  with and based upon
the advice of independent legal counsel,  that it is required to do so to comply
with its fiduciary duties to stockholders

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<PAGE>










under applicable law. The Company and Parent shall coordinate and cooperate with
respect to the timing of such  meetings and shall use their best efforts to hold
such meetings on the same day and as soon as practicable after the date hereof.

                  SECTION 4.7. Stock Exchange Listing. Parent shall use its best
efforts  to cause the shares of Parent  Common  Stock to be issued in the Merger
and the shares of Parent  Common Stock to be reserved for issuance upon exercise
of Company  Stock  Options to be approved  for  listing on the NYSE,  subject to
official notice of issuance, prior to the Closing Date.

                  SECTION 4.8.  Access to Information.

                  (a)  Between  the date  hereof  and the  Effective  Time,  the
Company will give Parent and  Acquisition and their  authorized  representatives
reasonable  access  to all  employees,  plants,  offices,  warehouses  and other
facilities  and to all books and records of the  Company  and its  Subsidiaries,
will  permit  Parent  and  Acquisition  to make such  inspections  as Parent and
Acquisition  may  reasonably  require and will cause the Company's  officers and
those of its  Subsidiaries to furnish Parent and Acquisition with such financial
and  operating  data  and  other  information  with  respect  to  the  business,
properties  and  personnel  of the  Company  and its  Subsidiaries  as Parent or
Acquisition  may  from  time  to  time  reasonably  request,  provided  that  no
investigation  pursuant  to this  Section  4.8(a)  shall  affect or be deemed to
modify any of the representations or warranties made by the Company.

                  (b)  Between the date hereof and the  Effective  Time,  Parent
shall  furnish to the  Company  and its  authorized  representatives  reasonable
access to such  material  information  relating to the  business  and  financial
condition of Parent as the Company may  reasonably  request,  provided that such
information  shall not include detail with respect to employee  compensation and
benefit matters or information subject to confidentiality  restrictions  binding
on Parent.

                  (c)  Each  of  the  parties  will  hold  and  will  cause  its
consultants  and advisors to hold in confidence  all  documents and  information
concerning   the  other  parties  hereto   furnished  in  connection   with  the
transactions  contemplated  by this  Agreement  pursuant  to the  terms  of that
certain  Confidentiality  Agreement  entered into between the Company and Parent
dated February 5, 1997.

                  SECTION 4.9. Additional Agreements;  Best Efforts.  Subject to
the terms and conditions  herein provided,  each of the parties hereto agrees to
use best

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efforts to take,  or cause to be taken,  all  action,  and to do, or cause to be
done, all things reasonably necessary, proper or advisable under applicable laws
and regulations to consummate and make effective the  transactions  contemplated
by  this  Agreement,  including,  without  limitation,  (i)  cooperation  in the
preparation  and filing of the Proxy Statement and the S-4, any filings that may
be  required  under  the  HSR  Act,  and any  amendments  to any  thereof;  (ii)
contesting any legal proceeding  relating to the Merger; and (iii) the execution
of any additional instruments, including the Certificate of Merger, necessary to
consummate  the  transactions  contemplated  hereby.  Subject  to the  terms and
conditions of this Agreement, Parent and Acquisition agree to use all reasonable
efforts to cause the Effective  Time to occur as soon as  practicable  after the
shareholder vote or votes with respect to the Merger.  In case at any time after
the Effective  Time any further action is necessary to carry out the purposes of
this  Agreement,  the proper  officers and  directors of each party hereto shall
take all such necessary action.

                  SECTION 4.10.  Consents.  Parent,  Acquisition and the Company
each will use all reasonable efforts to obtain consents of all third parties and
Governmental Entities necessary, proper or advisable for the consummation of the
transactions contemplated by this Agreement.

                  SECTION 4.11. Public  Announcements.  Parent,  Acquisition and
the Company,  as the case may be, will consult with one another  before  issuing
any press release or otherwise making any public  statements with respect to the
transactions contemplated by this Agreement,  including, without limitation, the
Merger. Immediately following the execution and delivery hereof the Company will
announce the suspension of its previously announced stock purchase program.

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                  SECTION  4.12.   Indemnification;   Directors'  and  Officers'
Insurance.

                  (a)   Parent  and   Acquisition   agree  that  all  rights  to
indemnification or exculpation now existing in favor of the directors, officers,
employees  and agents of the Company and its  Subsidiaries  as provided in their
respective  Certificates of Incorporation or Bylaws (or other similar  governing
instruments)  or  otherwise  in effect as of the date  hereof  with  respect  to
matters occurring prior to the Effective Time shall survive the Merger and shall
continue  in full  force  and  effect  for a period  of six (6)  years  from the
Effective Time; provided, however, that all rights to indemnification in respect
of any claim (a "Claim")  asserted or made  within  such period  shall  continue
until the  disposition  of such Claim.  To the maximum  extent  permitted by the
DGCL,  such  indemnification  shall be mandatory  rather than permissive and the
Surviving   Corporation   shall  advance   expenses  in  connection   with  such
indemnification  to the fullest extent permitted under applicable law,  provided
that the person to whom expenses are advanced  provides an  undertaking to repay
such advances if it is ultimately determined that such person is not entitled to
indemnification);  provided,  however,  the  indemnification  provided hereunder
shall  not be  greater  than the  indemnification  permissible  pursuant  to the
Company's or its  Subsidiaries'  respective  Certificates of  Incorporation  and
Bylaws (or other  similar  governing  instruments),  as in effect as of the date
hereof.

                  (b) Parent shall cause the Surviving  Corporation  to maintain
in effect for not less than three years from the Effective  Time policies of the
directors' and officers' liability and fiduciary insurance  substantially on the
terms pursuant to which Parent's directors currently are insured with respect to
claims arising from facts or events occurring prior to the Effective Time to the
extent  required to cover the types of actions  and  omissions  with  respect to
which  Parent's  directors are currently  insured  (provided  that the Surviving
Corporation shall not be required to pay an annual premium for such insurance in
excess of 200% of the premiums paid as of the Effective  Date for such insurance
("Current  Premium"),  and if such premiums for such insurance would at any time
exceed 200% of the Current Premium, the Parent shall cause Surviving Corporation
to maintain  policies of insurance which, in Parent's good faith  determination,
provide the maximum coverage available at an annual premium equal to 200% of the
Current Premium).

                  (c) In the event  Parent or any of its  successors  or assigns
(i)  consolidates  with or  merges  into any other  person  and shall not be the
continuing or surviving corporation or entity of such consolidation or merger or
(ii) transfers or conveys all or substantially  all of its properties and assets
to any person, then, and in

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each such case, to the extent necessary,  proper provision shall be made so that
the  successors and assigns of Parent assume the  obligations  set forth in this
section.

                  (d) The provisions in this Section 4.12 (i) are intended to be
for the  benefit  of, and shall be  enforceable  by,  each  person  entitled  to
indemnification  hereunder, and each such person's heirs and representatives and
(ii) are in  addition  to,  and not in  substitution  for,  any other  rights to
indemnification  or  contribution  that any such  person may have by contract or
otherwise.

                  SECTION 4.13.  Notification  of Certain  Matters.  The Company
shall give prompt notice to Parent and  Acquisition,  and Parent and Acquisition
shall give prompt notice to the Company,  of (i) the occurrence or nonoccurrence
of any event the occurrence or  nonoccurrence  of which would be likely to cause
any  representation  or warranty  contained  in this  Agreement  to be untrue or
inaccurate in any material  respect at or prior to the Effective  Time, (ii) any
material failure of the Company,  Parent or Acquisition,  as the case may be, to
comply with or satisfy any covenant,  condition or agreement to be complied with
or  satisfied  by it  hereunder,  (iii) any  notice  of, or other  communication
relating  to, a default or event  which,  with  notice or lapse of time or both,
would become a default,  received by it or any of its Subsidiaries subsequent to
the date of this Agreement and prior to the Effective  Time,  under any contract
material  to the  financial  condition,  properties,  businesses  or  results of
operations of it and its Subsidiaries taken as a whole to which it or any of its
Subsidiaries  is a party or is subject,  (iv) any notice or other  communication
from any third party  alleging that the consent of such third party is or may be
required in connection with the transactions  contemplated by this Agreement, or
(v) any  material  adverse  change  in  their  respective  financial  condition,
properties,  businesses,  results of operations or prospects,  taken as a whole,
other  than  changes  resulting  from  general  economic  conditions;  provided,
however, that the delivery of any notice pursuant to this Section 4.13 shall not
cure such breach or  non-compliance  or limit or  otherwise  affect the remedies
available hereunder to the party receiving such notice.

                  SECTION 4.14. Pooling. The Company and Parent each agrees that
it will not take any action which could prevent the Merger from being  accounted
for as a  "pooling-of-interests"  for  accounting  purposes and the Company will
bring to the attention of Parent,  and Parent will bring to the attention of the
Company, any actions, or agreements or understandings,  whether written or oral,
to act that could be reasonably likely to prevent Parent from accounting for the
Merger as a  "pooling-of-interests."  Concurrently herewith, AA has delivered to
Parent a letter to the effect that  Parent  qualifies  for  pooling-of-interests
accounting and Grant Thornton has delivered to

                                       39





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<PAGE>










the   Company  a  letter  to  the  effect  that  the   Company   qualifies   for
pooling-of-interests   accounting.  Parent  shall  use  commercially  reasonable
efforts to have AA deliver updating  confirmation of AA's letter to Parent,  and
the Company shall use  commercially  reasonable  efforts to have Grant  Thornton
deliver updating confirmation of Grant Thornton's letter to the Company, in each
case upon the filing of the S-4 and upon the mailing of the Proxy Statement. The
Company and Parent each shall use commercially reasonable efforts to cause their
respective  accountants to cooperate fully with the other in connection with the
delivery of such confirmations.

                  SECTION 4.15. Tax-Free Reorganization  Treatment. The Company,
and Parent and  Acquisition  shall each  execute and  deliver to Schulte  Roth &
Zabel LLP, counsel to the Company, and to Weil, Gotshal & Manges LLP, counsel to
Parent and Acquisition,  a certificate substantially in the form attached hereto
as Exhibits D and E, respectively, at such time or times as reasonably requested
by such law firms in connection  with their delivery of opinions with respect to
the  transactions  contemplated  hereby,  and  shall  provide  a  copy  of  such
certificate to the Company and to Parent and Acquisition,  respectively. None of
the Company,  Parent or  Acquisition  shall take or cause to be taken any action
which  would  cause to be  untrue  (or fail to take or cause not to be taken any
action which would cause to be untrue) any of the  representations in Exhibits D
and E.

                  SECTION 4.16. Employment Benefits.  Parent shall, for a period
of at least one year following the Closing,  use  commercially  reasonable  best
efforts to continue to provide to employees  of the  Surviving  Corporation  the
Company's  Oxford health plan as currently in effect or, if the  continuation of
such plan is not  possible  or  commercially  practicable,  benefits at least as
favorable as those currently provided under the Oxford plan. With respect to any
employee  benefit plans provided to employees of the Company by the Parent after
the Closing Date (the "Parent Employee Plans"), Parent shall grant all employees
of the Surviving  Company who become  participants  in such plans credit for all
services with the Company prior to the Closing Date for purposes of  eligibility
and vesting for which such  services  were  recognized  by the  Company.  To the
extent the Parent  Employee  Plans provide  medical or dental  welfare  benefits
after the Closing Date, Parent shall cause all pre-existing condition exclusions
and actively at work requirements to be waived to the extent allowable under the
Company Employee Plans and Parent shall provide that any expenses incurred on or
before the Closing  Date shall be taken into account  under the Parent  Employee
Plans to the extent  satisfied under the Company  Employee Plans for purposes of
satisfying  the applicable  deductible,  coinsurance  and maximum  out-of-pocket
provisions  for such  employees and their covered  dependents.  On and after the
Closing Date, Parent shall

                                       40





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<PAGE>










cause the medical or dental  welfare  benefit  plans  covering  employees of the
Company to provide continuation coverage (within the meaning of Section 4980B of
the Code) to employees of the Company who  terminated  prior to the Closing Date
and their dependents.

                  SECTION  4.17.  Company   Affiliates.   (a)  The  Company  has
identified  to Parent each  Company  Affiliate  and each Company  Affiliate  has
delivered to Parent on or prior to the date hereof, a written agreement (i) that
such Company Affiliate will not sell,  pledge,  transfer or otherwise dispose of
any shares of Parent Common Stock issued to such Company  Affiliate  pursuant to
the Merger,  except in compliance with Rule 145 promulgated under the Securities
Act or an exemption from the registration requirements of the Securities Act and
(ii) that such Company  Affiliate will not  thereafter  sell or in any other way
reduce such Company  Affiliate's  risk  relative to any shares of Parent  Common
Stock  received  in the  Merger  (within  the  meaning  of the  SEC's  Financial
Reporting  Release No. 1,  "Codification of Financing  Reporting Policies," 'SS'
201.01 47 F.R.  21028 (April 15,  1982)),  until such time as financial  results
(including  combined  sales  and  net  income)  covering  at  least  30  days of
post-merger  operations  have  been  published,  except  as  permitted  by Staff
Accounting Bulletin No. 76 issued by the SEC.

                  (b) Parent shall use its best efforts to publish no later than
30 days after the end of the first  calendar  month after the Effective  Time in
which  there  are  at  least  30  days  of  financial  results  for  post-merger
operations, the financial results required by Section 4.17(a) above.

                  SECTION  4.18.  SEC  Filings.  Each of Parent and the  Company
shall  promptly  provide  the other  party (or its  counsel)  with copies of all
filings made by the other party or any of its  Subsidiaries  with the SEC or any
other state or federal Governmental Entity in connection with this Agreement and
the transactions contemplated hereby.

                  SECTION  4.19.   Guarantee  of   Performance.   Parent  hereby
guarantees  the  performance  by  Acquisition  of  its  obligations  under  this
Agreement  and the  indemnification  obligations  of the  Surviving  Corporation
pursuant to Section 4.12(a) hereof.

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                                    ARTICLE 5

                    CONDITIONS TO CONSUMMATION OF THE MERGER

                  SECTION 5.1.  Conditions to Each Party's Obligations to Effect
the Merger. The respective obligations of each party hereto to effect the Merger
is  subject  to the  satisfaction  at or  prior  to the  Effective  Time  of the
following conditions:

                  (a) this Agreement shall have been approved and adopted by the
requisite vote of the stockholders of the Company;

                  (b) no statute,  rule,  regulation,  executive order,  decree,
ruling or injunction shall have been enacted,  entered,  promulgated or enforced
by any  United  States  court or  United  States  governmental  authority  which
prohibits, restrains, enjoins or restricts the consummation of the Merger;

                  (c) any waiting period  applicable to the Merger under the HSR
Act shall have terminated or expired,  and any other  governmental or regulatory
notices or  approvals  required  with respect to the  transactions  contemplated
hereby shall have been either filed or received;

                  (d) the S-4 shall have become  effective  under the Securities
Act and shall not be the subject of any stop order or proceedings seeking a stop
order and Parent  shall have  received all state  securities  laws or "blue sky"
permits and  authorizations  necessary to issue shares of Parent Common Stock in
exchange for the Shares in the Merger;

                  (e) Parent shall have received an opinion from AA stating that
the Merger will be  accounted  for under GAAP as a  "pooling-of-interests,"  and
such opinion shall not have been withdrawn or modified in any material  respect;
and

                  (f) the  Employment  Agreements  shall  be in full  force  and
effect.

                  SECTION 5.2. Conditions to the Obligations of the Company. The
obligation of the Company to effect the Merger is subject to the satisfaction at
or prior to the Effective Time of the following conditions:

                  (a) the representations of Parent and Acquisition contained in
this Agreement or in any other document  delivered pursuant hereto shall be true
and correct

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<PAGE>










in all material respects at and as of the Effective Time with the same effect as
if  made  at and as of the  Effective  Time,  and  at  the  Closing  Parent  and
Acquisition shall have delivered to the Company a certificate to that effect;

                  (b) each of the  obligations  of Parent and  Acquisition to be
performed  at or  before  the  Effective  Time  pursuant  to the  terms  of this
Agreement  shall have been duly performed in all material  respects at or before
the  Effective  Time  and at the  Closing  Parent  and  Acquisition  shall  have
delivered to the Company a certificate to that effect;

                  (c) the shares of Parent Common Stock  issuable to the Company
stockholders  pursuant to this  Agreement  and such other shares  required to be
reserved for issuance in connection  with the Merger shall have been  authorized
for listing on the NYSE upon official notice of issuance;

                  (d) the  opinion of Schulte  Roth & Zabel LLP,  counsel to the
Company,  to the effect that (i) the Merger  will be treated for Federal  income
tax  purposes as a  reorganization  within the meaning of Section  368(a) of the
Code; (ii) each of Parent,  Acquisition,  and the Company will be a party to the
reorganization  within the meaning of Section  368(b) of the Code;  and (iii) no
gain or loss will be recognized by  shareholders  of the Company with respect to
shares of Parent  Common  Stock  received in the Merger in exchange  for Shares,
except with respect to cash received in lieu of fractional shares;

                  (e) Parent shall have obtained the consent or approval of each
person  whose  consent or  approval  shall be required  in  connection  with the
transactions  contemplated  hereby  under  any loan or credit  agreement,  note,
mortgage,  indenture,  lease or other agreement or instrument,  except those for
which failure to obtain such consents and approvals would not, in the reasonable
opinion  of the  Company,  individually  or in the  aggregate,  have a  Material
Adverse Effect on Parent; and

                  (f) there shall have been no events,  changes or effects  with
respect  to  Parent or its  Subsidiaries  having or which  could  reasonably  be
expected to have a Material Adverse Effect on Parent.

                  SECTION  5.3.  Conditions  to the  Obligations  of Parent  and
Acquisition.  The respective obligations of Parent and Acquisition to effect the
Merger are subject to the  satisfaction at or prior to the Effective Time of the
following conditions:

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<PAGE>










                  (a)  the  representations  of the  Company  contained  in this
Agreement or in any other  certificate  delivered  pursuant hereto shall be true
and correct in all material  respects at and as of the  Effective  Time with the
same effect as if made at and as of the Effective  Time,  and at the Closing the
Company shall have  delivered to Parent and  Acquisition  a certificate  to that
effect;

                  (b) each of the  obligations of the Company to be performed at
or before the Effective Time pursuant to the terms of this Agreement  shall have
been duly performed in all material respects at or before the Effective Time and
at the Closing the Company  shall have  delivered  to Parent and  Acquisition  a
certificate to that effect;

                  (c) each  Company  Affiliate  and each  stockholder  that is a
party to the  Stockholders  Agreement shall have performed his or its respective
obligations  under the  applicable  Affiliate  Letter  and/or  the  Stockholders
Agreement (if applicable),  and Parent shall have received a certificate  signed
by each of them to such effect;

                  (d) the Company shall have obtained the consent or approval of
each person whose  consent or approval  shall be required in order to permit the
succession  by  the  Surviving   Corporation  pursuant  to  the  Merger  to  any
obligation,  right or interest of the Company or any  Subsidiary  of the Company
under any loan or credit agreement,  note, mortgage,  indenture,  lease or other
agreement  or  instrument,  except for those for which  failure  to obtain  such
consents  and  approvals  would  not,  in  the  reasonable  opinion  of  Parent,
individually or in the aggregate, have a Material Adverse Effect on the Company;
and

                  (e) there shall have been no events,  changes or effects  with
respect to the Company or its  Subsidiaries  having or which could reasonably be
expected to have, a Material Adverse Effect on the Company.

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                                    ARTICLE 6

                         TERMINATION; AMENDMENT; WAIVER

                  SECTION 6.1. Termination. This Agreement may be terminated and
the Merger may be abandoned at any time, but prior to the Effective Time:

                  (a) by mutual written  consent of Parent,  Acquisition and the
Company;

                  (b) by Parent and  Acquisition or the Company if (i) any court
of  competent   jurisdiction  in  the  United  States  or  other  United  States
governmental  authority  shall have  issued a final  order,  decree or ruling or
taken any other final action restraining, enjoining or otherwise prohibiting the
Merger and such order,  decree,  ruling or other  action is or shall have become
nonappealable  or (ii) the Merger has not been  consummated  by August 15, 1997;
provided that no party may terminate this Agreement pursuant to this clause (ii)
if such party's failure to fulfill any of its  obligations  under this Agreement
shall have been the reason that the Effective Time shall not have occurred on or
before said date;

                  (c) by the  Company  if (i) there  shall have been a breach of
any representation or warranty on the part of Parent or Acquisition set forth in
this Agreement,  or if any  representation  or warranty of Parent or Acquisition
shall have become  untrue,  in either case such that the conditions set forth in
Section  5.2(a) would be incapable of being  satisfied by August 15, 1997 (or as
otherwise  extended),  (ii)  there  shall  have  been  a  breach  by  Parent  or
Acquisition of any of their respective  covenants or agreements hereunder having
a Material  Adverse Effect on the Parent or materially  adversely  affecting (or
materially  delaying) the consummation of the Merger, and Parent or Acquisition,
as the case may be, has not cured such breach within twenty  business days after
notice by the Company thereof, provided that the Company has not breached any of
its obligations hereunder,  (iii) the Company enters into a definitive agreement
relating to a Superior Proposal in accordance with Section 4.4(b), provided that
such  termination  under this  clause  (iii) shall not be  effective  unless the
Company has complied with all of the provisions of such Section 4.4(b) and until
payment of the fee required by Section 6.3(a) hereof;  or (iv) the Average Final
Closing Price shall be less than $20.00.

                  (d) by Parent and  Acquisition  if (i) there shall have been a
breach of any representation or warranty on the part of the Company set forth in
this Agreement,

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<PAGE>










or if any representation or warranty of the Company shall have become untrue, in
either  case  such that the  conditions  set forth in  Section  5.3(a)  would be
incapable of being satisfied by August 15, 1997 (or as otherwise extended), (ii)
there shall have been a breach by the  Company of its  covenants  or  agreements
hereunder  having  a  Material  Adverse  Effect  on the  Company  or  materially
adversely affecting (or materially delaying) the consummation of the Merger, and
the Company has not cured such breach within  twenty  business days after notice
by Parent or  Acquisition  thereof,  provided that neither Parent or Acquisition
has breached any of their respective  obligations  hereunder,  (iii) the Company
enters into a definitive  agreement  relating to any Third Party Acquisition (as
defined below), (iv) the Company Board shall have withdrawn, modified or changed
its  approval or  recommendation  of this  Agreement  or the Merger,  shall have
recommended to the Company's  stockholders a Third Party  Acquisition,  or shall
have  adopted any  resolution  to effect any of the  foregoing,  (v) the Average
Final  Closing  Price shall be less than $24.00,  or (vi) the Company shall have
convened  a meeting of its  stockholders  to vote upon the Merger and shall have
failed to obtain the requisite vote of its stockholders.

                  "Third Party  Acquisition"  means the occurrence of any of the
following  events (i) the  acquisition  of the Company by merger or otherwise by
any  person  (which  includes  a  "person"  as such term is  defined  in Section
13(d)(3) of the Exchange  Act) or entity other than Parent,  Acquisition  or any
affiliate  thereof (a "Third  Party");  (ii) the acquisition by a Third Party of
more than 20% of the total assets of the Company and its Subsidiaries,  taken as
a  whole;  or  (iii)  the  acquisition  by a Third  Party  of 20% or more of the
outstanding Shares.

                  SECTION  6.2.  Effect  of  Termination.  In the  event  of the
termination  and  abandonment  of this  Agreement  pursuant to Section 6.1, this
Agreement shall forthwith become void and have no effect,  without any liability
on the part of any  party  hereto  or its  affiliates,  directors,  officers  or
stockholders, other than the provisions of this Section 6.2 and Sections 4.8(c),
6.3 and 7.10 hereof.  Nothing  contained  in this Section 6.2 shall  relieve any
party from liability for any breach of this Agreement.

                  SECTION 6.3.  Fees and Expenses.

                  (a) In the  event  that  this  Agreement  shall be  terminated
pursuant to Section  6.1(c)(iii),  Section  6.1(d)(iii)  or Section  6.1(d)(iv),
Parent and  Acquisition  would  suffer  direct and  substantial  damages,  which
damages cannot be determined with reasonable certainty. To compensate Parent and
Acquisition  for such  damages,  the Company  shall pay to Parent as  liquidated
damages, which amount shall be payable as

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the  amount  of  $5,000,000  (less  any  amounts   previously  paid  to  Parent,
Acquisition and their  affiliates  pursuant to Section 6.3(b))  immediately upon
demand  or,  in case of any  termination  pursuant  to  Section  6.1(c)(iii)  or
6.1(d)(iii),  at the time specified in Section 4.4(b). It is specifically agreed
that the amount to be paid pursuant to this Section 6.3(a) represents liquidated
damages and not a penalty.

                  (b)  Upon  the  termination  of  this  Agreement  pursuant  to
Sections  6.1(d)(i),  (ii),  (iii),  (iv) or (vi),  the Company shall  reimburse
Parent, Acquisition and their affiliates (not later than ten business days after
submission of statements therefor) for all actual documented  out-of-pocket fees
and expenses, actually and reasonably incurred by any of them or on their behalf
in  connection  with  the  Merger  and  the  consummation  of  all  transactions
contemplated by this Agreement (including,  without limitation,  fees payable to
investment  bankers,  counsel to any of the foregoing,  and accountants),  in an
aggregate amount not to exceed $1,000,000.

                  (c)  Upon  the  termination  of  this  Agreement  pursuant  to
Sections  6.1(c)(i)  or  (ii),  Parent  shall  reimburse  the  Company  and  its
affiliates  (not later than ten business  days after  submission  of  statements
therefor) for all actual documented  out-of-pocket  fees and expenses,  actually
and reasonably incurred by any of them or on their behalf in connection with the
Merger and the consummation of all  transactions  contemplated by this Agreement
(including,  without limitation,  fees payable to investment bankers, counsel to
any of the  foregoing,  and  accountants,  in an aggregate  amount not to exceed
$1,000,000).

                  (d) Except as specifically  provided in this Section 6.3, each
party shall bear its own  expenses in  connection  with this  Agreement  and the
transactions  contemplated  hereby.  The cost of printing  the S-4 and the Proxy
Statement shall be borne equally by the Company and Parent.

                  SECTION  6.4.  Amendment.  This  Agreement  may be  amended by
action taken by the Company,  Parent and Acquisition at any time before or after
approval  of the Merger by the  stockholders  of the  Company  (if  required  by
applicable  law) but, after any such approval,  no amendment shall be made which
requires the approval of such  stockholders  under  applicable  law without such
approval.  This  Agreement may not be amended except by an instrument in writing
signed on behalf of the parties hereto.

                  SECTION  6.5.  Extension;  Waiver.  At any  time  prior to the
Effective Time,  each party hereto (for these  purposes,  Parent and Acquisition
shall together be

                                       47





<PAGE>
<PAGE>










deemed one party and the Company shall be deemed the other party) may (i) extend
the time for the  performance  of any of the  obligations  or other  acts of the
other party, (ii) waive any inaccuracies in the  representations  and warranties
of the other party contained  herein or in any document,  certificate or writing
delivered  pursuant hereto or (iii) waive compliance by the other party with any
of the agreements or conditions  contained herein.  Any agreement on the part of
either party  hereto to any such  extension or waiver shall be valid only if set
forth in an instrument in writing signed on behalf of such party. The failure of
either party hereto to assert any of its rights hereunder shall not constitute a
waiver of such rights.

                                    ARTICLE 7

                                  MISCELLANEOUS

                  SECTION 7.1.  Nonsurvival of  Representations  and Warranties.
The  representations  and  warranties  made herein shall not survive  beyond the
Effective Time or a termination of this Agreement.

                  SECTION 7.2. Entire Agreement;  Assignment. This Agreement (a)
constitutes the entire agreement  between the parties hereto with respect to the
subject   matter  hereof  and   supersedes   all  other  prior   agreements  and
understandings,  both written and oral,  between the parties with respect to the
subject  matter  hereof and (b) shall not be  assigned  by  operation  of law or
otherwise;  provided,  however,  that  Acquisition  may assign any or all of its
rights and obligations under this Agreement to any Subsidiary of Parent,  but no
such assignment shall relieve  Acquisition of its obligations  hereunder if such
assignee does not perform such obligations.

                  SECTION 7.3. Validity. If any provision of this Agreement,  or
the  application  thereof  to any  person or  circumstance,  is held  invalid or
unenforceable,  the remainder of this  Agreement,  and the  application  of such
provision to other persons or circumstances,  shall not be affected thereby, and
to such end, the provisions of this Agreement are agreed to be severable.

                  SECTION 7.4. Notices. All notices,  requests,  claims, demands
and other  communications  hereunder shall be in writing and shall be given (and
shall be deemed to have been duly given upon receipt) by delivery in person,  by
cable, telegram, facsimile or telex, or by registered or certified mail (postage
prepaid, return receipt requested), to the other party as follows:

                                       48





<PAGE>
<PAGE>










           if to Parent or Acquisition:   SNYDER COMMUNICATIONS, INC.
                                          Two Democracy Center
                                          6903 Rockledge Drive, 15th Fl.
                                          Bethesda, MD 20817
                                          Attention:  Chief Executive Officer
                                          Facsimile:  (301) 571-7930

           with a copy to:                Weil, Gotshal & Manges LLP
                                          767 Fifth Avenue
                                          New York, NY  10153
                                          Attention:  Norman D. Chirite, Esq.
                                          Facsimile:  (212) 310-8007

           if to the Company to:          AMERICAN LIST CORPORATION
                                          330 Old Country Road
                                          Mineola, NY 11501
                                          Attention:  Chief Executive Officer
                                          Facsimile:  (516) 248-6364

           with a copy to:                Schulte Roth & Zabel LLP
                                          900 Third Avenue
                                          New York, NY
                                          Attention:  Marc Weingarten, Esq.
                                          Facsimile:  (212) 593-5955

or to such  other  address  as the  person  to whom  notice  is  given  may have
previously furnished to the other in writing in the manner set forth above.

                  SECTION 7.5.  Governing Law. This Agreement  shall be governed
by and construed in accordance  with the laws of the State of New York,  without
regard to the principles of conflicts of law thereof.

                  SECTION 7.6.  Descriptive  Headings.  The descriptive headings
herein are inserted for convenience of reference only and are not intended to be
part of or to affect the meaning or interpretation of this Agreement.

                  SECTION 7.7.  Parties in  Interest.  This  Agreement  shall be
binding  upon and inure  solely to the  benefit  of each  party  hereto  and its
successors and permitted assigns,  and except as provided in Sections 4.12, 4.16
and 7.2, nothing in

                                       49





<PAGE>
<PAGE>










this  Agreement,  express or implied,  is  intended to or shall  confer upon any
other person any rights,  benefits or remedies of any nature whatsoever under or
by reason of this Agreement.

                  SECTION 7.8.  Severability.  If any term or other provision of
this Agreement is invalid,  illegal or  unenforceable,  all other  provisions of
this Agreement  shall remain in full force and effect so long as the economic or
legal substance of the transactions  contemplated  hereby is not affected in any
manner materially adverse to any party.

                  SECTION  7.9.   Specific   Performance.   The  parties  hereto
acknowledge  that  irreparable  damage would result if this  Agreement  were not
specifically   enforced,   and  they  therefore  consent  that  the  rights  and
obligations  of the parties under this  Agreement may be enforced by a decree of
specific  performance issued by a court of competent  jurisdiction.  Such remedy
shall,  however,  not be  exclusive  and,  subject to Section  7.8,  shall be in
addition to any other remedies, which any party may have under this Agreement or
otherwise.

                  SECTION  7.10.  Brokers.  The Company  agrees to indemnify and
hold  harmless  Parent and  Acquisition,  and Parent  and  Acquisition  agree to
indemnify and hold harmless the Company,  from and against any and all liability
to which Parent and Acquisition,  on the one hand, or the Company,  on the other
hand,  may be  subjected  by reason of any  brokers,  finders or similar fees or
expenses with respect to the transactions  contemplated by this Agreement to the
extent such similar fees and expenses are attributable to any action  undertaken
by or on behalf of the Company, or Parent or Acquisition, as the case may be.

                  SECTION 7.11. Counterparts.  This Agreement may be executed in
one or more counterparts,  each of which shall be deemed to be an original,  but
all of which shall constitute one and the same agreement.

                                       50





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<PAGE>










                  IN  WITNESS  WHEREOF,  each of the  parties  has  caused  this
Agreement  to be duly  executed on its behalf as of the day and year first above
written.

                                            AMERICAN LIST
                                            CORPORATION

ATTEST:                                     By:    /s/ Martin Lerner
                                                --------------------------------
                                            Name:  Martin Lerner
                                            Title: President and C.E.O.

By:    /s/ Deborah Freedman
 -------------------------------------
Name:  Deborah Freedman
Title: Associate
       Schulte Roth & Zabel LLP

                                            SNYDER COMMUNICATIONS,
                                            INC.

ATTEST:                                     By:    /s/ Michele D. Snyder
                                               ---------------------------------
                                            Name:  Michele D. Snyder
                                            Title: Vice Chairman and C.O.O

By:    /s/ David B. Pavken
- --------------------------------------
Name:  David B. Pavken
Title: Assistant Secretary and
       Chief Accounting Officer

                                            SNYDER Z ACQUISITION, INC.

ATTEST:                                     By:    /s/ Michele D. Snyder
                                               ---------------------------------
                                            Name:  Michele D. Snyder
                                            Title: Vice Chairman and C.O.O.

By:    /s/ David B. Pavken
   -----------------------------------
Name:  David B. Pavken
Title: Assistant Secretary

                                       51



<PAGE>
<PAGE>



                                                                       EXHIBIT B



                             STOCKHOLDERS AGREEMENT

                  AGREEMENT,  dated  March 18, 1997 (this  "Agreement"),  by and
among SNYDER COMMUNICATIONS,  INC., a Delaware corporation ("Parent"),  and each
of the other parties signatory hereto (each, a "Stockholder" and,  collectively,
the "Stockholders").

                              W I T N E S S E T H:

                  WHEREAS,  concurrently herewith, Parent, SNYDER Z ACQUISITION,
INC., a Delaware  corporation  and a direct  wholly-owned  subsidiary  of Parent
("Merger  Sub"),  and AMERICAN LIST  CORPORATION,  a Delaware  corporation  (the
"Company"), are entering into an Agreement and Plan of Merger (as such agreement
may hereafter be amended from time to time, the "Merger Agreement;"  capitalized
terms used and not defined herein have the respective  meanings ascribed to them
in the Merger  Agreement)  pursuant to which  Merger Sub will be merged with and
into the Company (the "Merger");

                  WHEREAS,  each  of  the  Stockholders  Beneficially  Owns  (as
defined herein) the number of shares,  par value $.01 per share, of common stock
of the Company (the "Shares" or "Company  Common Stock") set forth opposite such
Stockholder's name on Schedule I hereto;

                  WHEREAS, as an inducement and a condition to entering into the
Merger  Agreement,  Parent has required  that the  Stockholders  agree,  and the
Stockholders have agreed, to enter into this Agreement;

                  NOW,  THEREFORE,  in  consideration  of the  foregoing and the
mutual premises, representations, warranties, covenants and agreements contained
herein, the parties hereto hereby agree as follows:

                  1.   Provisions   Concerning   Company   Common  Stock.   Each
Stockholder  hereby agrees that during the period  commencing on the date hereof
and continuing until the first to occur of the Effective Time and termination of
the Merger Agreement in accordance with its terms, at any meeting of the holders
of Company  Common Stock,  however  called,  or in  connection  with any written
consent of the holders of Company Common Stock,  such Stockholder shall vote (or
cause to be voted) the Shares held of record or  Beneficially  Owned (as defined
below) by such Stockholder,  whether heretofore owned or hereafter acquired, (i)
in favor of approval

                                       B-1





<PAGE>
<PAGE>









of the Merger  Agreement  and any actions  required in  furtherance  thereof and
hereof;  (ii) against any action or  agreement  that would result in a breach in
any respect of any covenant,  representation or warranty or any other obligation
or agreement of the Company under the Merger  Agreement  (after giving effect to
any materiality or similar  qualifications  contained therein); and (iii) except
as otherwise  agreed to in writing in advance by Parent,  against the  following
actions (other than the Merger and the  transactions  contemplated by the Merger
Agreement):  (A) any  extraordinary  corporate  transaction,  such as a  merger,
consolidation or other business  combination  involving the Company; (B) a sale,
lease,  transfer or  disposition  of any assets  outside the ordinary  course of
business or any assets  which in the  aggregate  are material to the Company and
its  Subsidiaries  taken  as a  whole,  or a  reorganization,  recapitalization,
dissolution or  liquidation of the Company;  (C) (1) any change in a majority of
the persons who constitute the board of directors of the Company; (2) any change
in the present  capitalization  of the Company or any amendment of the Company's
Certificate of  Incorporation  or By-Laws;  (3) any other material change in the
Company's corporate structure or business; or (4) any other action which, in the
case of each of the  matters  referred  to in clauses  (C) (1),  (2) or (3),  is
intended,  or could reasonably be expected,  to impede,  interfere with,  delay,
postpone,  or  materially  adversely  affect  the  Merger  and the  transactions
contemplated by this Agreement and the Merger Agreement.  Such Stockholder shall
not enter into any agreement or understanding with any Person (as defined below)
the effect of which would be  inconsistent  or violative of the  provisions  and
agreements contained herein. For purposes of this Agreement,  "Beneficially Own"
or  "Beneficial  Ownership"  with  respect to any  securities  shall mean having
"beneficial  ownership" of such securities (as determined pursuant to Rule 13d-3
under the  Securities  Exchange Act of 1934, as amended (the  "Exchange  Act")),
including  pursuant to any agreement,  arrangement or understanding,  whether or
not in writing.  Without duplicative counting of the same securities by the same
holder,  securities  Beneficially  Owned by a Person  shall  include  securities
Beneficially Owned by all other Persons with whom such Person would constitute a
"group" as within the  meanings of Section  13(d)(3) of the  Exchange  Act.  For
purposes of this  Agreement,  "Person"  shall mean an  individual,  corporation,
partnership,  joint venture, association,  trust, unincorporated organization or
other entity.

                  2.  Other  Covenants,  Representations  and  Warranties.  Each
Stockholder hereby represents and warrants to Parent as follows:

                  (a) Ownership of Shares.  Such  Stockholder  is the Beneficial
Owner of the  number of Shares set forth  opposite  such  Stockholder's  name on
Schedule  I hereto.  On the date  hereof,  the Shares  set forth  opposite  such
Stockholder's  name on Schedule I hereto  constitute  all of the Shares owned of
record or Beneficially Owned by such Stockholder.  Such Stockholder has (i) sole
voting power and sole power to issue

                                       B-2





<PAGE>
<PAGE>









instructions  with  respect to the matters  set forth in Section 1 hereof,  sole
power of disposition,  sole power of conversion,  sole power to demand appraisal
rights  and  sole  power  to  agree  to all of the  matters  set  forth  in this
Agreement,  in each case with  respect to all of the  Shares set forth  opposite
such  Stockholder's name on Schedule I hereto and denoted by footnote 1, with no
limitations, qualifications or restrictions on such rights or (ii) shared voting
power and shared  power to issue  instructions  with  respect to the matters set
forth in  Section  1  hereof,  shared  power  of  disposition,  shared  power of
conversion, shared power to demand appraisal rights and shared power to agree to
all of the matters set forth in this Agreement, in each case shared with another
Stockholder  party to this Agreement and in each case with respect to all of the
Shares  set forth  opposite  such  Stockholder's  name on  Schedule 1 hereto and
denoted by footnote 2.

                  (b) Power;  Binding Agreement.  Such Stockholder has the legal
capacity,   power  and   authority  to  enter  into  and  perform  all  of  such
Stockholder's  obligations  under this  Agreement.  The execution,  delivery and
performance  of this  Agreement by such  Stockholder  will not violate any other
agreement to which such  Stockholder is a party including,  without  limitation,
any voting agreement,  stockholder agreement or voting trust. This Agreement has
been duly and validly executed and delivered by such Stockholder and constitutes
a valid and binding  agreement  of such  Stockholder,  enforceable  against such
Stockholder in accordance with its terms. There is no beneficiary or holder of a
voting  trust  certificate  or  other  interest  of  any  trust  of  which  such
Stockholder is Trustee who is not a party to this Agreement and whose consent is
required for the execution and delivery of this Agreement or the consummation by
such Stockholder of the transactions contemplated hereby. If such Stockholder is
married  and such  Stockholder's  Shares  constitute  community  property,  this
Agreement has been duly authorized, executed and delivered by, and constitutes a
valid and binding agreement of, such Stockholder's  spouse,  enforceable against
such person in accordance with its terms.

                  (c)  No  Conflicts.   (A)  No  filing  with,  and  no  permit,
authorization,  consent or  approval  of, any state or  federal  public  body or
authority is necessary for the execution of this  Agreement by such  Stockholder
and the consummation by such Stockholder of the transactions contemplated hereby
and  (B)  none  of  the  execution  and  delivery  of  this  Agreement  by  such
Stockholder,   the   consummation  by  such   Stockholder  of  the  transactions
contemplated hereby or compliance by such Stockholder with any of the provisions
hereof  shall (1) result in a  violation  or breach of, or  constitute  (with or
without  notice or lapse of time or both) a  default  (or give rise to any third
party right of termination, cancellation, material modification or acceleration)
under any of the terms,  conditions or provisions of any note,  bond,  mortgage,
indenture, license, contract, commitment, arrangement,  understanding, agreement
or other instrument or

                                       B-3





<PAGE>
<PAGE>









obligation  of any kind to which  such  Stockholder  is a party or by which such
Stockholder or any of such  Stockholder's  properties or assets may be bound, or
(2) violate any order, writ, injunction,  decree, judgment, order, statute, rule
or  regulation  applicable  to such  Stockholder  or any of  such  Stockholder's
properties or assets.

                  (d) No Finder's Fees. Other than existing  financial  advisory
and  investment  banking   arrangements   between  the  Company  and  Prudential
Securities  Incorporated,  no broker,  investment  banker,  financial adviser or
other person is entitled to any broker's, finder's, financial adviser's or other
similar fee or commission in connection  with the  transactions  contemplated by
the  Merger  Agreement  based  upon  arrangements  made by or on  behalf of such
Stockholder or any of its  affiliates or, to the knowledge of such  Stockholder,
the Company or any of its affiliates.

                  (e) Other  Potential  Acquirors.  Such  Stockholder  (i) shall
immediately  cease any existing  discussions or  negotiations,  if any, with any
parties  conducted  heretofore  with  respect to any  acquisition  of all or any
material portion of the assets of, or any equity interest in, the Company or its
Subsidiaries or any business  combination with the Company or its  Subsidiaries,
in his,  her or its  capacity  as such,  and (ii) from and after the date hereof
until  termination  of the Merger  Agreement,  unless  and until the  Company is
permitted to take such actions under Section 4.4 of the Merger Agreement,  shall
not, in such capacity,  directly or indirectly,  initiate,  solicit or knowingly
encourage (including by way of furnishing non-public information or assistance),
or take any other action to facilitate knowingly, any inquiries or the making of
any proposal  that  constitutes,  or may  reasonably be expected to lead to, any
such transaction or acquisition,  or agree to or endorse any such transaction or
acquisition,  or authorize or permit any of such Stockholder's  agents to do so.
Such  Stockholder  shall  provide a written  notice to  Parent  and  Merger  Sub
describing in reasonable  detail the material  terms and  conditions of any such
proposal as promptly as reasonably practicable following receipt thereof by such
Stockholder  (in its  capacity  as such) and shall keep  Parent and  Acquisition
advised thereafter of material  developments with respect thereto as promptly as
reasonably practicable.

                  (f)  Restriction  on Transfer,  Proxies and  Non-Interference.
Such Stockholder shall not,  directly or indirectly:  (i) except as contemplated
by the  Merger  Agreement,  offer  for sale,  sell,  transfer,  tender,  pledge,
encumber,  assign or otherwise dispose of, or enter into any contract, option or
other  arrangement or understanding  with respect to or consent to the offer for
sale,  sale,  transfer,  tender,  pledge,   encumbrance,   assignment  or  other
disposition of, any or all of such Stockholder's Shares or any interest therein;
(ii) grant any proxies or powers of  attorney,  deposit any Shares into a voting
trust or enter into a voting agreement with respect to any Shares;

                                       B-4





<PAGE>
<PAGE>









or (iii) take any action that would make any  representation or warranty of such
Stockholder  contained  herein  untrue  or  incorrect  or  have  the  effect  of
preventing or disabling such  Stockholder  from  performing  such  Stockholder's
obligations under this Agreement.

                  (g)  Reliance  by Parent.  Such  Stockholder  understands  and
acknowledges that Parent is entering into, and causing Merger Sub to enter into,
the Merger Agreement in reliance upon such Stockholder's  execution and delivery
of this Agreement.

                  3. Further Assurances. From time to time, at the other party's
request and without further  consideration,  each party hereto shall execute and
deliver  such  additional  documents  and  take  all  such  further  lawful  and
commercially  reasonable  action as may be necessary or desirable to  consummate
and make effective the transactions contemplated by this Agreement.

                  4. Stop Transfer;  Restrictive  Legend.  (a) Each  Stockholder
agrees with,  and covenants to, Parent that such  Stockholder  shall not request
that  the  Company  register  the  transfer  (book-entry  or  otherwise)  of any
certificate or uncertificated  interest  representing any of such  Stockholder's
Shares,  unless such transfer is made in compliance with this Agreement.  In the
event of a stock dividend or  distribution,  or any change in the Company Common
Stock by reason of any stock dividend, split-up, recapitalization,  combination,
exchange of shares or the like,  the term  "Shares"  shall be deemed to refer to
and include the Shares as well as all such stock dividends and distributions and
any  shares  into  which or for which any or all of the Shares may be changed or
exchanged.

                  (b) Upon the  written  request  of  Parent,  all  certificates
representing  any of such  Stockholder's  Shares  shall  contain  the  following
legend:

                  "The  securities  represented by this  certificate,  including
                  certain voting and transfer rights with respect  thereto,  are
                  subject to the terms of a Stockholders Agreement,  dated March
                  18, 1997,  among SNYDER  COMMUNICATIONS,  INC., the Issuer and
                  the parties listed on the signature  pages thereto,  a copy of
                  which is on file in the principal office of the Issuer."

                  5.  Termination.  Except as  otherwise  provided  herein,  the
covenants  and  agreements  contained  herein with  respect to the Shares  shall
terminate  upon the  earliest  of (a)  termination  of the Merger  Agreement  in
accordance with its terms, (b)

                                       B-5





<PAGE>
<PAGE>









the Effective Time or (c) at the election of the Stockholders,  if the Company's
Board of Directors would have the right to terminate the Merger  Agreement under
Section 6.1(c)(iv) thereof.

                  6.  Stockholder  Capacity.  No person executing this Agreement
who is or becomes  during the term hereof a director  of the  Company  makes any
agreement or understanding herein in his or her capacity as such director.  Each
Stockholder  signs solely in his or her capacity as the record and/or beneficial
owner of such Stockholder's Shares.

                  7.       Miscellaneous.

                  (a) Entire Agreement.  This Agreement and the Merger Agreement
constitute the entire agreement  between the parties with respect to the subject
matter hereof and supersede all other prior agreements and understandings,  both
written and oral, between the parties with respect to the subject matter hereof.

                  (b)  Certain  Events.   Each  Stockholder   agrees  that  this
Agreement  and the  obligations  hereunder  shall  attach to such  Stockholder's
Shares  and  shall be  binding  upon any  person  or  entity  to which  legal or
beneficial  ownership of such Shares shall pass,  whether by operation of law or
otherwise,  including,  without limitation, such Stockholder's heirs, guardians,
administrators  or  successors.  Notwithstanding  any  transfer  of Shares,  the
transferor shall remain liable for the performance of all obligations under this
Agreement of the transferor.

                  (c)  Assignment.  This  Agreement  shall  not be  assigned  by
operation of law or  otherwise  without the prior  written  consent of the other
party,  provided that Parent may assign, in its sole discretion,  its rights and
obligations  hereunder  to any direct or indirect  wholly  owned  subsidiary  of
Parent, but no such assignment shall relieve Parent of its obligations hereunder
if such assignee does not perform such obligations.

                  (d)  Amendments,  Waivers,  Etc.  This  Agreement  may  not be
amended, changed, supplemented, waived or otherwise modified or terminated, with
respect to any one or more Stockholders,  except upon the execution and delivery
of a written  agreement  executed by the relevant parties hereto;  provided that
Schedule  I hereto  may be  supplemented  by Parent by adding the name and other
relevant information  concerning any Stockholder of the Company who agrees to be
bound by the terms of this  Agreement  without the  agreement of any other party
hereto,   and  thereafter  such  added   stockholder   shall  be  treated  as  a
"Stockholder" for all purposes of this Agreement.

                                       B-6





<PAGE>
<PAGE>










                  (e) Notices. All notices,  requests, claims, demands and other
communications  hereunder  shall be in writing  and shall be given (and shall be
deemed to have been duly received if so given) by hand delivery, telegram, telex
or telecopy,  or by mail (registered or certified mail, postage prepaid,  return
receipt requested) or by any courier service, such as Federal Express, providing
proof of  delivery.  All  communications  hereunder  shall be  delivered  to the
respective parties at the following addresses:

If to any Stockholder:           At the addresses set forth
                                 on Schedule I hereto

with a copy to:                  Schulte Roth & Zabel LLP
                                 900 Third Avenue
                                 New York, NY
                                 Attention:  Marc Weingarten, Esq.
                                 Telephone:  (212) 758-0404
                                 Facsimile:  (212) 593-5955

If to Parent
or Merger Sub:                   Snyder Communications, Inc.
                                 Two Democracy Center
                                 6903 Rockledge Drive, 15th Floor
                                 Bethesda, MD 20817
                                 Telephone:  (301) 468-1010
                                 Facsimile:  (301) 571-7930
                                 Attention:  Chief Executive Officer

with a copy to:                  Weil, Gotshal & Manges LLP
                                 767 Fifth Avenue
                                 New York, New York  10153
                                 Telephone:  (212) 310-8000
                                 Facsimile:  (212) 310-8007
                                 Attention:  Norman D. Chirite, Esq.

or to such  other  address  as the  person  to whom  notice  is  given  may have
previously furnished to the others in writing in the manner set forth above.

                  (f) Severability. Whenever possible, each provision or portion
of any provision of this  Agreement  will be interpreted in such manner as to be
effective and valid under  applicable law but if any provision or portion of any
provision of this Agreement is held to be invalid,  illegal or  unenforceable in
any respect under any

                                       B-7





<PAGE>
<PAGE>









applicable  law or rule in any  jurisdiction,  such  invalidity,  illegality  or
unenforceability will not affect any other provision or portion of any provision
in such  jurisdiction,  and  this  Agreement  will be  reformed,  construed  and
enforced  in such  jurisdiction  as if such  invalid,  illegal or  unenforceable
provision or portion of any provision had never been contained herein.

                  (g)  Specific   Performance.   Each  of  the  parties   hereto
recognizes and  acknowledges  that a breach by it of any covenants or agreements
contained in this  Agreement  will cause the other party to sustain  damages for
which it  would  not have an  adequate  remedy  at law for  money  damages,  and
therefore each of the parties hereto agrees that in the event of any such breach
the aggrieved  party shall be entitled to the remedy of specific  performance of
such  covenants and agreements  and  injunctive  and other  equitable  relief in
addition to any other remedy to which it may be entitled, at law or in equity.

                  (h)  Remedies  Cumulative.  All  rights,  powers and  remedies
provided under this Agreement or otherwise available in respect hereof at law or
in equity  shall be  cumulative  and not  alternative,  and the  exercise of any
thereof by any party shall not preclude the  simultaneous  or later  exercise of
any other such right, power or remedy by such party.

                  (i) No Waiver. The failure of any party hereto to exercise any
right,  power or remedy provided under this Agreement or otherwise  available in
respect  hereof at law or in equity,  or to insist upon  compliance by any other
party hereto with its obligations  hereunder,  and any custom or practice of the
parties at variance with the terms hereof, shall not constitute a waiver by such
party of its right to exercise  any such or other  right,  power or remedy or to
demand such compliance.

                  (j)  No  Third  Party  Beneficiaries.  This  Agreement  is not
intended to be for the benefit of, and shall not be  enforceable  by, any person
or entity who or which is not a party hereto.

                  (k)  Governing  Law.  This  Agreement  shall be  governed  and
construed in accordance  with the laws of the State of New York,  without giving
effect to the principles of conflicts of law thereof.

                  (l) Descriptive Headings. The descriptive headings used herein
are inserted for  convenience  of reference only and are not intended to be part
of or to affect the meaning or interpretation of this Agreement.

                                       B-8





<PAGE>
<PAGE>









                  (m)   Counterparts.   This   Agreement   may  be  executed  in
counterparts, each of which shall be deemed to be an original, but all of which,
taken together, shall constitute one and the same Agreement.

                                       B-9





<PAGE>
<PAGE>









                  IN WITNESS  WHEREOF,  Parent and each  Stockholder have caused
this Agreement to be duly executed as of the day and year first above written.

                                                   SNYDER COMMUNICATIONS, INC.

                                                   By:__________________________
                                                   Name:________________________
                                                   Title:_______________________
                                                
                                                   -----------------------------
                                                   MARTIN LERNER

                                                   D.H. BLAIR INVESTMENT BANKING
                                                   CORP.

                                                   By:__________________________
                                                   Name:________________________
                                                   Title:_______________________

                                      B-10





<PAGE>
<PAGE>










                                  Schedule I to

                             Stockholders Agreement

Name and Address                                     Number of Shares Owned
                                                                        (1)
Martin Lerner                                              223,525*
                                                                        (1)
D.H. Blair Investment Banking Corp.                        711,021

(1) Stockholder has sole power with respect to such shares.  See Section 2(a)(i)
    of this Agreement.

*   Excludes  3,564  shares held by spouse as to which  beneficial  ownership is
    disclaimed.

                                      B-11





<PAGE>
<PAGE>


                                                                       EXHIBIT C


March __, 1997

SNYDER COMMUNICATIONS, INC.
Two Democracy Drive
6903 Rockledge Drive, 15th Floor
Bethesda, MD 20817

Dear Sirs:

                  Reference is made to the  provisions of the Agreement and Plan
of Merger, dated as of March 18, 1997 (together with any amendments thereto, the
"Merger  Agreement"),  among AMERICAN LIST CORPORATION,  a Delaware  corporation
(the "Company"), SNYDER COMMUNICATIONS, INC., a Delaware corporation ("Parent"),
and SNYDER Z  ACQUISITION,  INC.,  a  Delaware  corporation  and a  wholly-owned
subsidiary of Parent ("Merger Sub"), pursuant to which Merger Sub will be merged
with  and  into  the  Company,  with the  Company  continuing  as the  surviving
corporation  (the "Merger").  This letter  constitutes  the  undertakings of the
undersigned contemplated by the Merger Agreement.

                  I understand  that I may be deemed to be an "affiliate" of the
Company,  as  such  term is  defined  for  purposes  of Rule  145  ("Rule  145")
promulgated under the Securities Act of 1933, as amended (the "Securities Act"),
and that the  transferability of the shares of common stock, par value $.001 per
share,  of  Parent  (the  "Parent   Shares")  which  I  will  receive  upon  the
consummation  of the  Merger in  exchange  for my shares of common  stock of the
Company (the "Company  Shares"),  or upon exercise of certain  options I hold to
purchase  shares of common stock of the Company is  restricted.  Nothing  herein
shall be construed as an admission  that I am an affiliate or as a waiver of any
rights that I may have to object to any claim that I am such an  affiliate on or
after the date of this letter.

                  I hereby represent, warrant and covenant to Parent that:

                  (a) I will not transfer,  sell or otherwise  dispose of any of
the Parent  Shares  except (i) pursuant to an effective  registration  statement
under the Securities Act, or (ii) as permitted by, and in accordance  with, Rule
145, if applicable,  or another  applicable  exemption under the Securities Act;
and

                                       C-1





<PAGE>
<PAGE>











                  (b) I will not (i) transfer,  sell or otherwise dispose of any
Company  Shares or (ii) sell or otherwise  reduce my risk (within the meaning of
the Securities and Exchange  Commission's  Financial  Reporting  Release No. 1.,
"Codification of Financial  Reporting  Policies," Section 201.01 [47 F.R. 21028]
(May 17, 1982) with respect to any Parent Shares,  in each case until after such
time (the "Delivery Time") as consolidated financial statements which reflect at
least 30 days of post-merger  combined operations of Parent and the Company have
been published by Parent,  except as permitted by Staff Accounting  Bulletin No.
76 issued by the Securities and Exchange Commission; and

                  (c) I shall execute and deliver to Schulte,  Roth & Zabel LLC,
counsel to the Company,  and to the Company a certificate in such form as and at
such  time or  times  as may be  reasonably  requested  by such  law firm or the
Company,  as the case may be, in connection  with such law firm's delivery of an
opinion with respect to the  transactions  contemplated by the Merger  Agreement
and shall provide a copy thereof to Parent.

                  I hereby acknowledge that, except as otherwise provided in the
Merger Agreement,  Parent is under no obligation to register the sale, transfer,
pledge or other  disposition  of the Parent  Shares or to take any other  action
necessary for the purpose of making an exemption from registration available.

                  I understand that Parent may issue stop transfer  instructions
to its transfer  agents with respect to the Parent Shares and that a restrictive
legend will be placed on the certificates  delivered to me evidencing the Parent
Shares in substantially the following form:

                  "This certificate and the shares  represented hereby have been
issued pursuant to a transaction  governed by Rule 145 ("Rule 145")  promulgated
under the Securities Act of 1933, as amended (the "Securities Act"), and may not
be sold or otherwise  disposed of unless  registered  under the  Securities  Act
pursuant  to a  Registration  Statement  in  effect  at the time or  unless  the
proposed sale or disposition  can be made in compliance with Rule 145 or without
registration in reliance on another  exemption  therefrom.  Reference is made to
that certain letter  agreement,  dated March , 1997,  between the Holder and the
Issuer,  a copy of which is on file in the principal  office of the Issuer which
contains further restrictions on the transferability of this certificate and the
shares represented hereby."

                                       C-2





<PAGE>
<PAGE>










                  Without  the  consent of J.  Morton  Davis,  Parent  shall not
register any shares of its common stock currently held or beneficially  owned by
Mort Zuckerman,  Fred Drasner,  Dan Snyder or Michelle Snyder in connection with
any registered  secondary  offering prior to the publication of at least 30 days
of financial results of Parent and its consolidated  subsidiaries for the period
following the Merger,  provided that the  restrictions  in this paragraph  shall
terminate upon the earlier of (i) the  termination  of the Merger  Agreement for
any reason or (ii) August 15, 1997 unless the Merger shall have been consummated
as of such date.

                  The term Parent  Shares as used in this letter  shall mean and
include not only the common stock of Parent as presently  constituted,  but also
any other stock which may be issued in exchange  for, in lieu of, or in addition
to, all or any part of such Parent Shares.

                                            Very truly yours,

                                            -----------------------





                                       C-3

<PAGE>




<PAGE>


                           AMERICAN LIST CORPORAITON
                              130 OLD COUNTRY ROAD
                               MINEOLA, NY 11501


                                                                  March 18, 1997

Mr. Martin Lerner
48 Doral Drive
Manhasset, NY  11030

Dear Mr. Lerner:

                  As you are aware, AMERICAN LIST CORPORATION (the "Company")
has entered into an Agreement and Plan of Merger dated as of March 18, 1997 with
SNYDER COMMUNICATIONS, INC. ("SNC") and its wholly owned subsidiary SNYDER Z
ACQUISITION, INC. ("Acquisition"), pursuant to which Acquisition will be merged
with and into the Company and the surviving corporation of such merger (the
"Merger") shall be the Company, which shall be a wholly owned subsidiary of SNC.
Effective upon consummation of the Merger, the Company desires to continue to
employ you, and you agree to continue to be employed by the Company, on the
terms and conditions set forth in this letter.

                  1. The Company will employ you to serve as its President
effective beginning on the consummation of the Merger (the "Effective Date") and
ending on the second anniversary of the Effective Date, and thereafter to
perform such consulting and advisory services as may be requested from time to
time pursuant to this letter agreement during the period beginning on the second
anniversary of the Effective Date and ending on the fifth anniversary of the
Effective Date (the period from the Effective Date until such fifth anniversary
being the "Term"), subject to the terms and conditions of this letter agreement.
As President, you will be the highest ranking executive officer of the Company
and will be responsible for running the day-to-day operations of the Company.
You will report to the Board of Directors of the Company (the "Board") and to
either the Chief Executive Officer of SNC or such other senior executive officer
of SNC as may be designated by the Chief Executive Officer. Effective on the
Effective Date, any employment agreement between you and the Company will
terminate and be of no further force or effect with no further payment
obligation by the Company thereunder. During the Term, you will render business
services solely in






<PAGE>
<PAGE>









the performance of your duties as President of the Company, and will use your
best efforts to promote the interests and welfare of the Company and SNC. During
the Term, your office and the Company's principal place of business will
continue to be located on Long Island, New York unless you otherwise consent.
You shall be entitled to sick leave and holidays in accordance with the policy
of the Company as to its executive employees. The Company shall reimburse you
for all reasonable out-of-pocket costs incurred or paid by you in connection
with, or related to, the performance of his duties, responsibilities or services
under this Agreement, upon presentation by you of documentation, expense
statements, vouchers, and/or such other supporting information as the Company
may reasonably request.

                  2. (a) The Company will pay you a salary at the rate of
$100,000 per year for each year of the Term with payments made in installments
in accordance with the Company's regular practice for compensating executive
personnel. In addition, as an inducement to enter into this employment
agreement, the Company will pay you on the Effective Date the sum of $2,000,000.
All such payments shall be subject to applicable tax withholding requirements.
You shall also be entitled to those insurance, retirement and other benefits
generally provided to the Company's other executive personnel. In particular,
you will be entitled to four weeks of vacation per year.

                     (b) On the Effective Date, as an inducement to enter into
this employment agreement and in consideration of your services hereunder and
including your obligations pursuant to Sections 5 and 6 hereof, SNC will grant
to you options to acquire 250,000 shares of SNC's common stock under the SNC
1996 Stock Incentive Plan (the "Plan") at an exercise price equal to the closing
sale price of SNC's common stock on the New York Stock Exchange on the trading
day immediately prior to the Effective Date. Pursuant to such options, you will
be eligible, subject to the Plan, to acquire 100,000 shares on the date that is
six months following the Effective Date; with respect to the remaining 150,000
shares, you will be eligible, subject to the Plan, to acquire one-fifth of such
shares on the first anniversary of the Effective Date and an additional
one-fifth of such shares on each of the four subsequent anniversaries of the
Effective Date, such that on the fifth anniversary of the Effective Date you
will be eligible to acquire all such shares (to the extent not previously
exercised). If your employment is terminated for any reason other than death,
then that portion of the option granted to you under this Section 2(b) which is
vested at the time of such termination

                                        2





<PAGE>
<PAGE>









may be exercised by you within 90 days of such termination, and any vested
portion which is not timely exercised shall be forfeited by you and your estate.
Except as provided in the next sentence, any options which have not vested as of
the date of termination of your employment with the Company for any reason,
including death or disability, shall terminate and be forfeited by you. If your
termination is involuntary and is not a termination for "cause" as defined
below, all of your remaining unvested options shall vest and become exercisable
as of the date of your termination.

                  (c) Subject to earlier termination as provided in the Plan or
this letter agreement, all options granted pursuant to Section 2(b) shall expire
on the tenth anniversary of the Effective Date.

                  (d) In addition to the options to be granted to you as
described herein, on or promptly following the Closing Date SNC shall grant
options to purchase up to 100,000 shares of its common stock under the SNC 1996
Stock Incentive Plan to employees of the Company and in the amounts identified
by you, subject to the reasonable approval of the Board. In the event the
Company terminates its Profit Sharing Plan or Pension Plan (the "Company
Plans"), at your request the Company shall provide additional compensation to
its employees participating therein (other than yourself, Andrew Bleth, Don
Damore and Charles Caccia) in an amount as requested by you and subject to Board
review, but not exceeding the difference between the pre-tax compensation
attributable to the Plans and the pre-tax compensation attributable to any
successor or replacement plans or benefits furnished in lieu thereof. In
addition, the Company shall review with you, subject to your approval not to be
unreasonably withheld, any successor or replacement health plan to the Oxford
plan provided in accordance with the first sentence of Section 4.16 of the
Merger Agreement.

                  3. The Company may terminate your employment under this letter
agreement in the event of your death, permanent disability, or discharge for
"cause" (as hereinafter defined). For purposes of this letter agreement, "cause"
means (a) your continued and deliberate failure to perform your assigned duties,
in a manner substantially consistent with the manner prescribed by the Board or
the Chief Executive Officer of SNC in accordance herewith (other than any such
failure resulting from your incapacity due to physical or mental illness), which
failure continues for ten days following your receipt of written notice from the
Board or the Chief Executive Officer of SNC

                                        3





<PAGE>
<PAGE>









specifying the manner in which you are in default of your duties, (b) your
engagement in serious misconduct that is materially and demonstrably injurious
to the Company or SNC or the reputation of either, (c) your conviction of
commission of a felony involving a crime of moral turpitude whether or not such
felony was committed in connection with the business of SNC or the Company, or
(d) the circumstances described below relating to death and disability, in which
case such provisions shall become applicable.

                  The Company may also terminate your employment under this
letter agreement at any time without reason or cause. Unless otherwise provided
in this letter agreement, the Company shall pay your base salary and benefits
through the date of termination. In addition, if your termination is involuntary
and is not for "cause", you shall be entitled to receive your salary provided
herein and continuation of your health insurance benefits through the fifth
anniversary of the Effective Date.

                  You will be given reasonable (and, in any event in the case of
a termination pursuant to clause (a) of Section 3 above, at least five business
days') prior written notice of any intention by the Company to terminate you for
"cause" and an opportunity to respond to the Company's reasons for such proposed
action. Any termination by the Company shall only be taken by action of the
Board.

                  4. If, prior to the expiration or termination of the Term, you
are unable to perform your duties by reason of disability or impairment of
health for at least six consecutive calendar months, the Company may terminate
your employment under this letter agreement by giving 60 days written notice to
you to that effect, but only if at the time such notice is given such disability
or impairment is still continuing. Following the expiration of such 60 day
period, the Term shall terminate with the payment of your salary for the month
in which notice is given. If there is a dispute between us as to whether you are
disabled or the duration of any disability, either of us may request that you be
examined by a medical doctor selected by our mutual agreement, and the written
medical opinion of such doctor shall be conclusive and binding upon each of us
as to whether you have become disabled and the date when such disability arose.
The cost of any such medical examination shall be borne by the Company.

                  If you should die prior to the expiration of the Term, the
Company will pay to your estate your salary through the end of the month in
which your death occurred,

                                        4





<PAGE>
<PAGE>









at which time the Term shall terminate without further notice. Nothing in this
letter agreement shall impair or otherwise affect any rights and interests you
may have under any compensation plan or arrangement of the Company which may be
adopted by the Board.

                  5. Except as provided specifically in this Section 5, you
agree that for a period commencing on the Effective Date and running through the
third anniversary of termination or expiration of your employment (the "Non-
competition Term"), you will not, except as otherwise provided in this letter
agreement, engage or participate, directly or indirectly, as principal, agent,
employee, employer, consultant, stockholder, partner or in any other capacity
whatsoever, in the conduct or management of, or own any stock or any other
equity investment in or debt of, any business which is competitive with any
business then conducted by the Company or SNC. For the purposes of this letter
agreement, a business shall be considered to be competitive with the business of
the Company or SNC only if such business is engaged in providing services or
products (a) similar to any service or product currently provided by the Company
or SNC or provided by the Company or SNC during the Term, (b) similar to any
service or product which evolves from or results form enhancements in the
ordinary course during the Non-competition Term to the services or products
provided by the Company or SNC as of the Effective Date or by the Company or SNC
during the Term, (c) similar to any future service or product of the Company of
SNC as to which you materially and substantially participated in, and (d) to
customers and clients of the type served by the Company or SNC during the
Non-competition Term.

                  During the Non-competition Term, you will not, for your
benefit or for the benefit of any person or entity other than the Company or
SNC, solicit, or assist any person or entity other than the Company or SNC to
solicit, any officer, director, executive or employee of the Company or SNC to
leave his or her employment.

                  You acknowledge that the markets served by the Company and SNC
are national in scope and are not dependent on the geographic location of
executive personnel or the businesses by which there are employed, the length of
the Non-competition Term is linked to the Term, and that the above covenants are
manifestly reasonable on their face, and we expressly agree that such
restrictions have been designed to be reasonable and no greater than is required
for the protection of the Company.

                                        5





<PAGE>
<PAGE>









                  Nothing in this letter agreement shall be deemed to prohibit
you from owning equity or debt investments in any corporation, partnership or
other entity which is competitive with the Company, provided that such
investments (a) are passive investments and constitute five percent or less of
the outstanding equity securities of such entity the equity securities of which
are traded on a national securities exchange or other public market, or (b) are
approved by the Board.

                  You agree that the Company's remedies at law for breach or
threat of breach by you of the provisions in this Section 5 or Section 6 below
will be inadequate, and that the Company shall be entitled to an injunction or
injunctions to prevent breaches of such provisions and to enforce specifically
such provisions, in addition to any other remedy to which the Company may be
entitled at law or equity.

                  6. Without the prior written consent of the Company, you agree
not to use or disclose, for your own benefit or for the benefit of any person or
entity other than the Company or SNC, any of the Company's or SNC's trade
secrets or other confidential information. The term "trade secrets or other
confidential information" includes, by way of example, business secrets or
methods, business policies, manuals of instructions, computer programs
(including documentation of such programs), research, lists, names of customers,
personnel information, proprietary information about costs, profits, markets,
sales, pricing information, or supplier lists or other information of a similar
nature to the extent not available to the public, and plans for future
development, whether or not patented, copyrighted or otherwise protected under
applicable law. After termination or expiration of this letter agreement, you
shall not use or disclose the Company's or SNC's trade secrets or other
confidential information unless such information becomes a part of the public
domain other than through a breach of this letter agreement or is disclosed to
you by a third party who is entitled to receive and disclose such information.

                  7. All notices, consents and other communications required or
permitted to be given under this letter agreement shall be in writing and
delivered by hand delivery, by overnight courier or by facsimile (and if by
facsimile, with a copy to follow within one business day by hand delivery or
overnight courier), expense prepaid, if to you at the address of the then
principal office of the Company, and if to the Company or SNC, to the Chief

                                        6





<PAGE>
<PAGE>









Executive Officer of SNC, Two Democracy Center, 6903 Rockledge Drive, Bethesda,
Maryland 20817, facsimile 301- 571-7330. Any notice so given shall be deemed
received when delivered by hand or overnight courier or when the sender's
facsimile machine indicates receipt by the recipient's facsimile machine. A
change of address to which notices are to be sent may be given in the manner for
providing notice.

                  8. Should any provision of this letter agreement be determined
to be unenforceable or prohibited by any applicable law, such provision shall be
ineffective to the extent, and only to the extent, of such unenforceability or
prohibition without invalidating the balance of such provision or any other
provision of this letter agreement, any such unenforceability or prohibition in
any jurisdiction shall not invalidate or render unenforceable such provision in
any other jurisdiction.

                  9. You may not assign your rights and obligations under this
letter agreement. The Company's rights and obligations under this letter
agreement are not assignable except as incident to a change of control
transaction. In the event of any such assignment by the Company, all rights and
obligations of the Company under this letter agreement shall inure to the
benefit of the assignee or the successor to the Company.

                  10. This letter agreement shall be governed by and construed
and enforced in accordance with the laws of the State of New York without regard
to its conflict of laws principles. This letter agreement sets forth our entire
agreement and understanding concerning the subject matter hereof, and supersedes
all prior agreements (including, without limitation, the Employment Agreement,
dated August 15, 1983, as amended, between you and the Company), arrangements
and understandings between us with respect to such matters.

                                        7





<PAGE>
<PAGE>





             [SIGNATURE PAGE TO EMPLOYMENT AGREEMENT WITH M. LERNER]

                  To indicate that the foregoing meets with your approval and
accurately reflects our mutual understanding with respect to the matters set
forth herein, please sign and return the enclosed duplicate copy of this letter
agreement.

                                                 Very truly yours,

                                            AMERICAN LIST CORPORATION

                                            By:       /s/ Martin Lerner
                                               ---------------------------------
                                               Name:  Martin Lerner
                                               Title: President

                                            SNYDER COMMUNICATIONS, INC.

                                            By:       /s/ Michele D. Snyder
                                               ---------------------------------
                                               Name:  Michele D. Snyder
                                               Title: Vice Chariman,
                                                      Chief Operating Officer

Agreed to and accepted as
of March 18, 1997 by:

/s/ Martin Lerner
- -----------------------------
MARTIN LERNER

                                        8

<PAGE>






<PAGE>




                                  PRESS RELEASE

         ---------------------------------------------------------------
                            American List Corporation
                     330 Old Country Road, Mineola NY 11501

For Immediate Release                                       FINAL COPY

Date:       March 19, 1997
Contact:    Donald Damore, Vice President
Phone:      (516) 248-6100
Fax:        (516) 248-6364

                  AMERICAN LIST CORP. ANNOUNCES AGREEMENT TO BE
                    ACQUIRED AND COMMENTS ON YEAR-END RESULTS

Mineola, New York-March 19, 1997. American List Corp. (AMEX:AMZ) announced today
that it has signed a definitive agreement to merge with Snyder Communications,
Inc. (NYSE:SNC) in an exchange of stock. Under the terms of the agreement,
Snyder will issue one share of common stock in exchange for each of the
approximately 4.5 million American List shares outstanding if the average
trading price of Snyder stock prior to closing of the transaction is at least
$32, with the exchange ratio increasing if the trading price is less than $32.
The transaction, which is subject to shareholder and regulatory approval, and
the satisfaction of other customary closing conditions, is expected to be
completed by the second quarter of 1997. The Company expects to continue to pay
its regularly scheduled dividends until such time as the merger is effective.
The Company has also discontinued the previously announced common stock buyback
program.

Snyder Communications, Inc., based in Bethesda Maryland, is a leading provider
of outsourced targeted marketing solutions primarily for Fortune 500 companies.
The Company designs and implements marketing programs utilizing a range of
complimentary resources, including field sales, medical detailing, teleservices,
WallBoard(R) information displays and product sampling.

Martin Lerner, President of American List, said, "We are very excited about this
merger and view the many synergistic opportunities as a new milestone for our
organization to move towards new heights in the years ahead. Snyder's approach
to providing integrated marketing solutions offers the ideal platform for
expanding the size and scope of both our businesses. We look forward to
capitalizing on the opportunity that this union creates."

The Company also announced that it expects its earnings for the



<PAGE>
<PAGE>




fourth quarter and year ended February 28, 1997 to be below its results for the
same periods of the previous fiscal year. For the fourth quarter ended February
28, 1996, the Company reported revenues of $5.7 million and net income of $0.55
per share. For the fiscal year ended February 28, 1996, the Company reported
revenues of $18.9 million and net income of $7.6 million or $1.68 per share.

American List Corp. develops, maintains and markets one of the largest and most
comprehensive databases of high school, college, and preschool through junior
high school students in the United States. The Company maintains information on
approximately 30 million individuals and rents these lists to thousands of
organizations interested in offering their services by direct marketing.


<PAGE>





<PAGE>



                                  PRESS RELEASE

         ---------------------------------------------------------------

                            American List Corporation
                     330 Old Country Road, Mineola NY 11501

For Immediate Release                                       FINAL COPY

Date:       March 19, 1997
Contact:    Donald Damore, Vice President
Phone:      (516) 248-6100
Fax:        (516) 248-6364

            AMERICAN LIST FURNISHES ADDITIONAL INFORMATION REGARDING
             MERGER AGREEMENT AND CLARIFIES FOURTH QUARTER EARNINGS

American List Corp. (AMEX:AMZ) furnishes the following additional information
with respect to the number of shares of common stock of Snyder Communications,
Inc. (NYSE:SNC) to be issued for each share of American List in connection with
the previously announced merger. In the event that the average trading price of
Snyder common stock for the twenty day period ending on the third day prior to
the closing (the "Average Trading Price") equals or exceeds $32.00, one share of
Snyder common stock will be issued for each share of American List common stock.
In the event that the Average Trading Price equals or exceeds $28.00 but is less
than $32.00, the number of shares of Snyder common stock issuable for each share
of American List common stock will equal the quotient of $32.00 divided by the
Average Trading Price. In the event that the Average Trading Price equals or
exceeds $26.00 but is less than $28.00, 1.14 shares of Snyder common stock will
be issuable for each share of American List common stock. In the event that the
Average Trading Price is less than $26.00 and the merger agreement is not
otherwise terminated in accordance with its terms, the number of shares of
Snyder common stock issuable for each share of American List common stock will
equal the quotient of $29.71 divided by the Average Trading Price.

The Company also corrects its earlier announcement of earnings for the fourth
quarter of fiscal 1996. The Company announces that for the fourth quarter ended
February 29, 1996, it reported revenues of $5.7 million and net income of $0.55
per share rather than $0.42 per share.


<PAGE>





<PAGE>



FOR IMMEDIATE RELEASE

Contact:

Snyder Communications, Inc.      American List Corp.     Dewe Rogerson Inc.
Clay Perfall                     Martin Lerner           Jeffrey Luth
Chief Financial Officer          President               Media:  Kathryn Corbett
(301) 571-6270                   (516) 248-6100          (212) 688-6840

                 SNYDER COMMUNICATIONS AND AMERICAN LIST FURNISH
                ADDITIONAL INFORMATION REGARDING MERGER AGREEMENT

(BETHESDA, MD, March 19, 1997) - Snyder Communications, Inc. (NYSE: SNC) and
American List Corp. (AMEX: AMZ) furnish the following additional information
with respect to the number of shares of common stock of Snyder to be issued for
each share of American List in connection with the previously announced merger.
In the event that the average trading price of Snyder common stock for the
twenty-day period ending on the third day prior to the closing (the "Average
Trading Price") equals or exceeds $32.00, one share of Snyder common stock will
be issued for each share of American List common stock. In the event that the
Average Trading Price equals or exceeds $28.00 but is less than $32.00, the
number of shares of Snyder common stock issuable for each share of American List
common stock will equal the quotient of $32.00 divided by the Average Trading
Price. In the event that the Average Trading Price equals or exceeds $26.00 but
is less than $28.00, 1.14 shares of Snyder common stock will be issuable for
each share of American List common stock. In the event that the Average Trading
Price is less than $26.00 and the merger agreement is not otherwise terminated
in accordance with its terms, the number of shares of Snyder common stock
issuable for each share of American List common stock will equal the quotient of
$29.71 divided by the Average Trading Price.


<PAGE>





<PAGE>



FOR IMMEDIATE RELEASE

Contact:

Snyder Communications, Inc.      American List Corp.     Dewe Rogerson Inc.
Clay Perfall                     Martin Lerner           Jeffrey Luth
Chief Financial Officer          President               Media:  Kathryn Corbett
(301) 571-6270                   (516) 248-6100          (212) 688-6840

              SNYDER COMMUNICATIONS TO ACQUIRE AMERICAN LIST CORP.

             EXPANDS SNYDER'S DATABASE REACH TO 30 MILLION STUDENTS

(BETHESDA, MD, March 19, 1997) - Snyder Communications, Inc. (NYSE: SNC) and
American List Corp. (AMEX: AMZ) today announced the signing of a definitive
agreement for Snyder to acquire American List. Under the terms of the agreement,
Snyder will issue one share of common stock in exchange for each of the
approximately 4.5 million American List shares outstanding if the average
trading price of Snyder stock prior to closing of the transaction is at least
$32, with the exchange ratio increasing if the trading price is less than $32.
The transaction, which is valued at approximately $125 million, will be
accounted for as a pooling of interests.

Snyder also announced today the acquisition of Brann Holdings Limited, a leading
UK direct marketing company. Brann provides a full range of database and
customer care & retention services to many of the largest corporations operating
in the UK.

The acquisitions of American List and Brann will be accretive from the outset.
Snyder currently expects the acquisitions to be accretive by approximately 20%
($0.08 per share) and 25% ($0.14 per share) on a fully diluted basis, over
existing consensus analyst estimates for 1997 and 1998, respectively.

The acquisition is subject to the approval of American List shareholders, and to
the satisfaction of other customary conditions. The companies anticipate closing
the transaction in the second quarter of 1997.

Commenting on the proposed acquisition, Daniel M. Snyder, Chairman and Chief
Executive Officer of Snyder Communications, said, "American List represents a
truly premier targeted marketing resource, providing clients with the ability to
reach over 30 million students and young adults. The addition of American List
to the Snyder family of companies significantly enhances our ability to provide
clients with integrated



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Snyder Communications, Inc.                                                Page2

solutions to their targeted marketing needs. American List's proprietary
database of over 30 million students and young adults, combined with our
existing proprietary database of over 19 million households and small
businesses, perfectly complements our ability to provide database marketing and
teleservice solutions."

Martin Lerner, President of American List, said, "We are extremely excited about
the opportunity to merge with Snyder Communications, a leading company in the
field of outsourced targeted marketing. Snyder's approach to providing
integrated marketing solutions offers the ideal platform for expanding the scope
and size of our business, and will provide substantial benefits to our existing
customers and employees. We look forward to capitalizing on the opportunity that
joining forces with Snyder creates."

American List Corp., headquartered in Mineola, NY, develops, maintains and
markets one of the largest and most comprehensive databases of high school,
college, and preschool through junior high school students in the United States,
currently containing information on approximately 30 million individuals. The
Company rents database lists to direct marketers for use primarily in direct
mail and telemarketing programs. During the fiscal year ended February 28, 1995,
the Company rented its lists to approximately 3,200 customers, including
financial institutions, list brokers and advertising agencies, retailers and
educational institutions. For the fiscal year ended February 28, 1996, American
List reported revenues of $18.9 million and net earnings of $7.6 million.

In a separate release, American List Corp. has commented on its expected fourth
quarter results and on certain other matters.

Snyder Communications, Inc., based in Bethesda, MD, is a leading provider of
outsourced targeted marketing solutions for primarily Fortune 500 companies. The
Company designs and implements marketing programs utilizing a range of
complementary resources, including field sales, medical detailing, database
marketing, teleservices, WallBoardR information displays and product sampling.





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