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<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
This SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM jOSTENS,
Inc. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS AS OF AND FOR THE SIX MONTH
PERIOD ENDED JULY 1, 2000, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-30-2000
<PERIOD-START> JAN-02-2000
<PERIOD-END> Jul-01-2000
<CASH> 35,875
<SECURITIES> 0
<RECEIVABLES> 131,040
<ALLOWANCES> 5,535
<INVENTORY> 66,319
<CURRENT-ASSETS> 261,799
<PP&E> 278,010
<DEPRECIATION> (199,192)
<TOTAL-ASSETS> 420,462
<CURRENT-LIABILITIES> 229,628
<BONDS> 700,297
44,243
0
<COMMON> 1,015
<OTHER-SE> (557,436)
<TOTAL-LIABILITY-AND-EQUITY> 420,462
<SALES> 476,387
<TOTAL-REVENUES> 476,387
<CGS> 201,787
<TOTAL-COSTS> 201,787
<OTHER-EXPENSES> 226,510
<LOSS-PROVISION> 1,321
<INTEREST-EXPENSE> 15,292
<INCOME-PRETAX> 33,286
<INCOME-TAX> 26,257
<INCOME-CONTINUING> 7,029
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 7,029
<EPS-BASIC> 0.23
<EPS-DILUTED> 0.23
</TABLE>
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