JOURNAL COMMUNICATIONS INC
10-Q, 1994-11-23
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                                    FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934



   For Quarter Ending   October 9, 1994 
                     (10 Accounting Periods)


   Commission file number 0-783l



                          JOURNAL COMMUNICATIONS, INC.
             (Exact name of registrant as specified in its charter)


             WISCONSIN                                    39-0382060
      (State or other jurisdiction of                 (I.R.S. Employer
      incorporation or organization)                 Identification No.)

 Journal Square, P.O. Box 661, 333 W. State St., Milwaukee, Wisconsin 53201
 (Address of principal executive offices)                          (Zip Code)


                                  414-224-2728
              (Registrant's telephone number, including area code)

              (Former name, former address and former fiscal year,
                          if changed since last report)


        Indicate by check mark whether the registrant (1) has filed all
        reports required to be filed by Section 13 or 15 (d) of the
        Securities Exchange Act of 1934 during the preceding 12 months
        (or for such shorter period that the registrant was required to
        file such reports, and (2) has been subject to such filing
        requirements for the past 90 days.   YES   X     NO      


   Number of share of Common Stock Outstanding - October 9, 1994   14,051,871

   <PAGE>
                                    FORM 10-Q

                          JOURNAL COMMUNICATIONS, INC.



   Quarter Ended October 9, 1994                Commission file number 0-7831
         (10 Accounting Periods)


                                      INDEX



                                                                       Page No.

   Part I. Financial Information

     Consolidated Condensed Balance Sheets
     October 9, 1994 and December 31, 1993                                  2

     Consolidated Condensed Statements of Income
     Ten Periods Ended October 9, 1994 
     and October 10, 1993                                                   3

     Consolidated Condensed Statements of Cash Flows
     Ten Periods Ended October 9, 1994 
     and October 10, 1993                                                   4

     Notes to Consolidated Condensed
     Financial Statements                                                   5

     Management's Discussion and Analysis of
     Financial Condition and Results of
     Operations                                                             6


   Part II. Other Information                                               7

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

   For Quarter Ended October 9, 1994        Commission file number 0-783l
          (10 Accounting Periods)

                      Consolidated Condensed Balance Sheets
                      October 9, 1994 and December 31, 1993
                             (Dollars in thousands)

   ASSETS                                           10/9/94      12/31/93
                                                  (Unaudited)     (Note)
   Current Assets:
     Cash                                         $ 15,003       $ 12,794
     Short-term investments                         35,954         50,166
     Receivables                                    94,015         76,564
     Inventories:
       Paper and supplies                           17,902         16,995
       Work in process                               9,430          5,538
       Finished goods                                5,498          3,410
                                                  --------       --------
                                                    32,830         25,943
     Prepaid expenses                               22,577         21,122
                                                  --------       --------
           Total current assets                    200,379        186,589

   Property and equipment, less accumulated
   depreciation of $254,754 and $240,730           198,893        189,146
   Deferred charges and other assets                44,469         39,534
   Goodwill                                         27,489         22,160
                                                  --------       --------
           Total Assets                           $471,230       $437,429
                                                  ========       ========

   LIABILITIES AND STOCKHOLDERS' EQUITY

   Current liabilities:
     Accounts payable                             $ 34,210       $ 24,184
     Taxes on income                                   448             58
     Accrued liabilities                            56,696         47,795
     Current portion of long-term obligations        3,000          3,543
                                                  --------       --------
           Total current liabilities                94,354         75,580

     Long-term obligations                           3,889          3,679
     Other liabilities and deferred credits         10,723         10,723
     Stockholders' equity:
       Common stock - Authorized and issued
       14,400,000 ($0.25 par value)                  3,600          3,600
       Retained earnings                           370,272        355,879
       Treasury stock, at cost                     (11,608)       (12,032)
                                                  --------       --------
           Total stockholders' equity              362,264        347,447
                                                  --------       --------
           Total liabilities and
             stockholders' equity                 $471,230       $437,429
                                                  ========       ========

   Note:  The balance sheet at December 31, 1993 has been derived from the
   audited financial statements at that date but does not include all the
   information and foot notes required by generally accepted accounting
   principles for complete financial statements.


     See accompanying notes to consolidated condensed financial statements.

   <PAGE>
                                    FORM 10-Q

                          JOURNAL COMMUNICATIONS, INC.

   For Quarter Ended    October 9, 1994         Commission file number 0-7831
          (10 Accounting Periods)

                   Consolidated Condensed Statement of Income
            (Dollars in thousands except share and per share amounts)


                               Four Periods Ended        Ten Periods Ended 
                               10/09/94   10/10/93     10/09/94     10/10/93
                             (Unaudited)  (Unaudited) (Unaudited)  (Unaudited)


   Net Sales                 $  194,518   $  172,658  $  470,841   $  425,033
                             ----------   ----------  ----------   ----------
   Operating costs and
   expenses:
   Cost of sales                121,179      106,799     289,863      262,114
    Selling and
     administrative expenses     51,669       45,589     127,224      111,927
                             ----------   ----------  ----------   ----------
                                172,848      152,388     417,087      374,041
                             ----------   ----------  ----------   ----------
   Operating Earnings            21,670       20,270      53,754       50,992

   Dividend and interest
    income                          552          506       1,363        1,365 
   Interest expense                 (68)         (58)       (162)        (155)
                             ----------   ----------  ----------    ---------
   Earnings before income
    taxes                        22,154       20,718      54,955       52,202
   Provision for income
    taxes                         8,898        8,378      22,136       20,925
                             ----------   ----------  ----------   ----------
   Net income                $   13,256   $   12,340  $   32,819   $   31,277
                             ==========   ==========  ==========   ==========
   Weighted average number
    of common shares
    outstanding              14,006,869   13,960,096  14,012,669   13,973,573
                             ==========   ==========  ==========   ==========

   Earnings per share        $    0.94    $     0.89  $     2.34   $     2.24
                             =========    ==========  ==========   ==========

   Cash dividend per share   $    0.45    $     0.45  $     1.35   $     1.35
                             =========    ==========  ==========   ==========


     See accompanying notes to consolidated condensed financial statements.

   <PAGE>
                                    FORM 10-Q

                          JOURNAL COMMUNICATIONS, INC.

   For Quarter Ended October 9, 1994      Commission file number 0-7831
             (10 Accounting Periods)

                 Consolidated Condensed Statement of Cash Flows
                             (Dollars in thousands)

                                                  Ten Periods Ended     
                                               10/09/94          10/10/93  
                                              (Unaudited)       (Unaudited)

   Cash flow from operating activities:
   Net earnings                                 $32,819          $31,277
   Adjustments to net earnings for
     Non-cash items:
     Depreciation and amortization               31,475           28,444
     (Increase) in accounts receivable          (13,269)         (12,956)
     (Increase) in inventories                   (6,443)          (2,819)
     Increase (decrease) in accounts payable      8,064            2,525
     Increase (decrease) in other current
     assets and liabilities                        (931)          (3,569)
                                                -------          -------
     Net cash provided by operating
       activities                                51,715           42,902
                                                -------          -------
   Cash flow from investing activities:
   Property and equipment expenditures          (31,083)         (24,974)
   Assets of business acquired                  (12,488)          (1,538)
   Assets of business disposed                       32               --
   Net (increase) decrease in short-term
    investments                                  14,212           10,021
                                                -------          -------
     Net cash used for investing activities     (29,327)         (16,491)
                                                -------          -------
   Cash flow from financing activities:
   Purchase of treasury stock                    (1,834)          (2,575)
   (Increase) decrease in long-term
    obligations                                  (1,898)           2,091
   Sale and distribution of treasury stock        2,493              361
   Cash dividends                               (18,940)         (18,841)
                                                -------          -------
     Net cash used for financing activities     (20,179)         (18,964)
                                                -------          -------
     Net increase (decrease) in cash              2,209            7,447
       
   Cash:
     Beginning                                   12,794           10,987
                                                -------          -------
     End                                        $15,003          $18,434
                                                =======          =======


            See notes to condensed consolidated financial statements.

   <PAGE>
                                    FORM 10-Q

                          JOURNAL COMMUNICATIONS, INC.



   For Quarter Ended October 9, 1994            Commission file number 0-7831
             (10 Accounting Periods)


              Notes to Consolidated Condensed Financial Statements
                                   (Unaudited)


   1.   The accompanying unaudited condensed consolidated financial
        statements have been prepared in accordance with generally accepted
        accounting principles for interim financial information and with the
        instructions to Form 10-Q and Article 10 of Regulations S-X. 
        Accordingly, they do not include all of the information and
        footnotes required by generally accepted accounting principles for
        complete financial statements.  In the opinion of management, all
        adjustments (consisting of normal recurring accruals) considered
        necessary for a fair presentation have been included.  Operating
        results for the ten periods ended October 9, 1994, are not
        necessarily indicative of the results that may be expected for the
        year ended December 31, 1994.  For further information, refer to the
        consolidated financial statements and footnotes thereto included in
        the Journal Communications, Inc. annual report on Form 10-K for the
        year ended December 31, 1993.

   2.   The Registrant divides its calendar year into thirteen four-week
        accounting periods, except that the first and thirteenth periods may
        be longer or shorter to the extent necessary to make each accounting
        year end on December 31.  Registrant follows a practice of
        publishing its financial statement at the end of the third
        accounting period (its first quarter) and at the end of the sixth
        accounting period (its second quarter), and at the end of the tenth
        accounting period (its third quarter).


   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

   For Quarter Ended October 9, 1994            Commission file number 0-7831
             (10 Accounting Periods)

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

   Third quarter revenues were $194,518,000, an increase of 12.7% over 1993. 
   However, expenses also were up, and as a result, net earnings were
   $13,256,000, up 7.4% over the prior year.

   For the 10 periods year-to-date, revenues total $470,841,000, up 10.8%. 
   Year-to-date, net earnings were $32,819,000, up 4.9%.  We expect business
   to pick up in the fourth quarter with the strengthening retail market for
   our publishing and broadcasting operations, and new customers in our
   printing businesses.

   During the third quarter, Journal/Sentinel Inc. revenue was up almost $5
   million over the previous year.   Operating earnings were up 14.7%.  The
   revenue increase is a result of a 15% growth in classified advertising
   over a year ago, while retail sales were up 7%.

   Third quarter sales at WTMJ Inc. were up $3,101,000, or 19.5%.  Third
   quarter 1994 earnings were up $2,226,000.  Increases were particularly
   strong at WTMJ-AM with its broadcasts of the Green Bay Packers, and at our
   ABC affiliate in Las Vegas, Nev., KTNV-TV.  Political revenue at KTNV was
   more than six times the quarterly budget, and spot revenue was up 21% over
   last year.

   At Perry Printing Corp. revenue for the quarter was up 11.5%, and earnings
   were up $926,000.  Operating earnings at Waterloo are ahead of both budget
   and last year.  However, Baraboo has a year-to-date loss due to the loss
   of the newspaper free standing insert volume from Sullivan Marketing and
   the continued difficulty of getting the new M-3000 press operational.  

   NorthStar Print Group Inc. had sales up $1,206,000, but earnings dropped. 
   The Norway/Watertown operation is struggling with a change from foil to
   metalized paper for beer labels.  Both Milwaukee and Label Products &
   Design are having a good year, with earnings ahead of budget and a year
   ago.

   ADD Inc. continues its record-setting pace, with sales for the quarter up
   $3,702,000 over a year ago, and earnings up $1,086,000.  The Wisconsin
   operations are making their budget target, and the Ohio operations are
   exceeding theirs.  The Carrier Pigeon is continuing a successful
   turnaround, and Trumbull Printing has been very successful in attracting
   new business.

   MRC Telecommunications Inc. had quarterly sales up 9.8%, with earnings up
   9.7%, which is below budget but ahead of last year.  

   IPC Software/Publishing Services had a sales increase of $1,509,000, but
   earnings dropped $1,472,000.  The start-up of a printing operation at the
   Fremont, Calif., plant has had a negative impact on earnings.  Nordoc
   Software Services in France was behind the earnings budget for the
   quarter, but improved during the 10th period.

   PrimeNet DataSystems contributed $5,949,000 in revenue during the first 10
   periods of the year.  PrimeNet has been operating at a loss, but is now
   beginning to market its proprietary software products.

   Working capital remains strong at $106 million, while total assets now
   exceed $471 million.  Total stockholders equity is $362.3 million.  During
   the quarter, dividends paid per share were $.45 or $1.35 year-to-date. 
   There were no significant charges in the Company's financial position
   during the third quarter of 1994.  There are no major outstanding
   commitments other than for normal operations that would require
   utilization of the Company's capital resources.

   <PAGE>
                          JOURNAL COMMUNICATIONS, INC.



   For Quarter Ended October 9, 1994            Commission file number 0-7831
             (10 Accounting Periods)


                           Part II. Other Information


   Item 6 - Exhibits and Reports on Form 8-K

     (a)      Exhibits.

              27      Financial Data Schedule

     (b)      Reports on Form 8-K.  There were no reports on Form 8-K filed
              for the ten accounting periods ended October 9, 1994.



                                   Signatures


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.



                             JOURNAL COMMUNICATIONS, INC.              
                             Registrant



   Date  11/22/94            ROBERT A. KAHLOR
                             Robert A. Kahlor, Chairman of the Board



   Date  11/22/94            PETER P. JARZEMBINSKI
                             Peter P. Jarzembinski, Senior Vice President
                             of Finance

   <PAGE>

                                  EXHIBIT INDEX


   Exhibit No.              Description

     27                  Financial Data Schedule

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF JOURNAL COMMUNICATIONS, INC.
AS OF AND FOR THE 10 PERIODS ENDED OCTOBER 9, 1994 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   OTHER<F1>
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               OCT-09-1994
<CASH>                                          15,003
<SECURITIES>                                    35,954
<RECEIVABLES>                                   94,015
<ALLOWANCES>                                         0
<INVENTORY>                                     32,830
<CURRENT-ASSETS>                               200,379
<PP&E>                                         453,647
<DEPRECIATION>                                 254,754
<TOTAL-ASSETS>                                 471,230
<CURRENT-LIABILITIES>                           94,354
<BONDS>                                          3,889
<COMMON>                                         3,600
                                0
                                          0
<OTHER-SE>                                     358,664
<TOTAL-LIABILITY-AND-EQUITY>                   471,230
<SALES>                                        470,841
<TOTAL-REVENUES>                               470,841
<CGS>                                          289,863
<TOTAL-COSTS>                                  289,863
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 162
<INCOME-PRETAX>                                 54,955
<INCOME-TAX>                                    22,136
<INCOME-CONTINUING>                             32,819
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    32,819
<EPS-PRIMARY>                                     2.34
<EPS-DILUTED>                                     2.34
<FN>
<F1>TEN ACCOUNTING PERIODS
</FN>
        

</TABLE>


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