JOURNAL COMMUNICATIONS INC
10-K405, 1995-03-31
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                        SECURITIES & EXCHANGE COMMISSION
                             Washington, D.C.  20549
                                    FORM 10-K

   (X)  Annual Report Pursuant to Section 13 or 15(d) of the Securities
   Exchange Act of 1934 (Fee Required) for the fiscal year ended December 31,
   1994

   Commission File Number:  0-7831

                          JOURNAL COMMUNICATIONS, INC.
             (Exact name of Registrant as specified in its charter)

             Wisconsin                          39-0382060
        (State of incorporation)      (I.R.S. Employer identification number)

                333 West State Street, Milwaukee, Wisconsin 53203
                Address of principal executive offices (zip code)

               Registrant's telephone number, including area code:
                                 (414) 224-2728

           Securities registered pursuant to Section 12(b) of the Act:
                                      NONE

           Securities registered pursuant to Section 12(g) of the Act:
                     Common Stock, Par Value $0.25 Per Share
                                (title of class)

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports) and (2) has been subject
   to such filing requirements for the past 90 days.  Yes  X   No    

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K (Section 229.405 of this chapter) is not contained
   herein, and will not be contained, to the best of registrant's knowledge,
   in definitive proxy or information statements incorporated by reference in
   Part III of this Form 10-K or any amendment to this Form 10-K.  [ X ]

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of March 9, 1995.

        Class                              Outstanding at March 9, 1995

   Common stock, par value $.25                          14,115,831

   <PAGE>
                                     PART I
                               ITEM 1.   BUSINESS

   The Registrant is a diversified communications and media company.  Its
   1994 revenues, broken down by business segments, are as follows: 
   publishing - 42.2%; commercial printing - 40.9%; broadcast - 10.0%,
   telecommunications - 5.7% and direct marketing - 1.2%.  In addition to the
   information provided below, see Item 6, "Selected Financial Data," Item 7,
   "Management Discussion and Analysis" and Item 8, "Consolidated Financial
   Statements and Supplementary Data." 

   Publishing

   Journal/Sentinel Inc., a wholly-owned subsidiary of the Registrant,
   publishes the two major daily newspapers in the Milwaukee, Wisconsin,
   market.  It has published the evening Milwaukee Journal (The Journal)
   since 1882, the Sunday edition of The Journal since 1911, and the morning
   Milwaukee Sentinel (the Sentinel) since it was acquired in 1962.  Average
   paid circulation for the twelve months ended March 31, 1994, for the last
   five years, as audited by the Audit Bureau of Circulation, was:

                       1994      1993      1992     1991    1990

      Journal        228,454   238,351   240,566  260,480  275,957
      Sentinel       173,019   171,271   166,085  172,772  176,097
      Sunday Journal 492,425   490,077   490,361  497,777  503,994

   Advertising volume in column inches and units for the Company's Milwaukee
   newspapers for the last five calendar years was:

                                 (in thousands)
                        1994      1993      1992     1991     1990
      Column Inches 
        Full Run     2,666.0   2,657.6   2,619.0  2,526.8  2,866.6
        Part Run       213.4     260.9     181.3    195.5    205.3

      Units
       Preprint          2.4       1.9       1.6      1.5      1.5

   There are 101 other newspapers and shoppers published in the four-county
   Milwaukee market.  Most of these are weekly publications, while a few are
   biweekly, fortnightly or monthly.  Of these 101 publications, 39 are paid
   subscription and 62 are delivered without charge or are available free at
   various public locations.  These publications cover a wide variety of
   interests, including community, business, labor, religious, ethnic,
   foreign language or other special interest newspapers.

   One other daily newspaper, The Freeman, is published in Waukesha and is
   circulated in portions of Waukesha County.  In addition, editions of USA
   Today, Chicago Tribune, Chicago Sun Times, Madison Capitol-Times,
   Wisconsin State Journal and New York Times are sold in the Milwaukee
   market.  Journal/Sentinel Inc.'s newspapers also compete for advertising
   revenue or support with four (4) network-affiliated commercial television
   stations, six (6) independent television stations, two (2) of which are
   low power television stations, two public television stations and 35 AM
   and FM radio stations located in the four-county market, several cable
   television companies and some direct mail services.  One network-
   affiliated television station and two radio stations in the Milwaukee
   market are owned by a subsidiary of the Registrant.

   Journal/Sentinel Inc.'s newspapers have separate news reporting and
   editorial staffs and separate news offices in Madison, West Bend, Port
   Washington and Waukesha, Wisconsin.  The Milwaukee Journal also has a news
   office in Washington, D.C.  The Milwaukee Sentinel also has a news office
   in Stevens Point, Wisconsin.  Both newspapers subscribe to the Associated
   Press and Washington Post-Los Angeles Times news services.  In addition,
   The Milwaukee Journal subscribes to the New York Times and Scripps Howard
   News Services; the Milwaukee Sentinel subscribes to the Knight-Ridder News
   Service and Gannett News Service.

   During 1994, newsprint consumption at the Milwaukee newspapers was higher
   than the prior year.  Newsprint is purchased from four Canadian and two
   American suppliers.  Supplies for 1995 are considered sufficient but
   newsprint costs are increasing significantly.

   Registrant also publishes, through other subsidiaries, eight (8) weekly
   newspapers in southwestern Connecticut, seven (7) weekly newspapers and
   one (1) monthly controlled-circulation business publication in Wisconsin,
   three (3) weekly newspapers and one (1) daily newspaper in Florida, forty-
   five (45) shopper publications, with twenty-three (23) in Wisconsin,
   seventeen (17) in Ohio, two (2) in Florida, two (2) in Pennsylvania, two
   (2) in Vermont, one (1) in Georgia and one (1) in New York;  three (3)
   paid auto publications, two (2) in Louisiana and one (1) in Wisconsin; 
   one (1) paid boating publication in Louisiana; three (3) free auto
   publications in Ohio; seven (7) monthly real estate publications and four
   (4) senior citizens' publications in Ohio published six (6) times per
   year; and one (1) nationwide used car database.  

   In January 1995, Journal/Sentinel Inc. announced the merger of The
   Milwaukee Journal and the Milwaukee Sentinel into one newspaper to be
   called the Milwaukee Journal Sentinel.  Distribution of the Milwaukee
   Journal Sentinel will begin April 2, 1995.  This merger will result in a
   work force reduction.  The Company estimates that severance and early
   retirement payments and other costs associated with the launch of the
   Milwaukee Journal Sentinel will result in a pre-tax charge of $15 million
   to $17 million.

   Commercial Printing

   In June 1994, the former Perry Printing Corporation, a wholly-owned
   subsidiary of Journal Communications, Inc., changed its name to NorthStar
   Print Group, Inc. (NorthStar).  NorthStar created a new subsidiary called
   Perry Printing Corporation and contributed to Perry Printing Corporation
   substantially all assets and liabilities of the Web Division of the former
   Perry Printing Corporation.  The Web Division operates in the long-run
   heatset web offset printing business of trade magazines, catalogs and
   free-standing newspaper inserts with plants in Waterloo and Baraboo,
   Wisconsin.  Ownership of the Packaging and Promotion Division of the
   former Perry Printing Corporation, which operates in the sheetfed label
   and advertising printing business, was retained by NorthStar.  Ownership
   of the real propery used by the Web Division was retained by NorthStar.

   The principal raw materials for NorthStar and Perry are paper and ink. 
   Presently, paper markets, for the grades consumed by the companies, are
   operating at capacity and management believes that paper availability at
   reasonable prices is a concern for 1995.  The inks utilized by the
   companies are available in abundant supply from a number of suppliers. 
   Perry Printing competes with the top 12 domestic and foreign-owned
   printing companies.

   In January 1995, Journal Communications, Inc. announced the pending sale
   of the business and substantially all of the assets of Perry Printing
   Corporation.  This sale is contingent upon certain events, including the
   buyer obtaining acceptable financing.  Upon closing this sale, which is
   scheduled for late April 1995, the Company anticipates a gain exceeding
   the costs to be incurred in the merger of the two newspapers.

   Imperial Printing Company, a wholly-owned subsidiary acquired on October
   6, 1992, specializes in the production of short to medium runs (1,000 to
   50,000 copies) of medical and technical journals for various trade
   associations, documentation manuals for hardware and software
   manufacturers and the duplication of CD-ROM's, floppy disks and computer
   tapes.  Imperial is based in St. Joseph, Michigan, and has additional
   operations in Fremont, San Jose and Irvine, California,  Lille, France and
   Amsterdam, Netherlands.  No supply restrictions are anticipated in 1995
   for the raw materials Imperial utilizes.

   Broadcasting

   WTMJ, Inc., a wholly-owned subsidiary, operates three television stations
   and five radio stations in four states.  All operate under licenses from
   the Federal Communications Commission.

   In Milwaukee, WTMJ, Inc. has been the pioneer and leading broadcaster
   since it started AM operations in 1927, FM in 1941 (discontinued 1950-
   1960) and television in 1947.  News reporting and editorial operations at
   WTMJ, Inc., are independent of the Registrant's newspaper operations.

   Registrant's three (3) Milwaukee broadcast operations consistently rank
   high in audience rating surveys.  Competition for advertising revenue in
   the ten-county area of dominant influence ("ADI") includes nine (9) other
   commercial television stations, including two (2) low power television
   stations, two (2) noncommercial stations, thirty-three (33) other radio
   stations, several cable television companies, eight (8) daily newspapers
   (including two owned by Registrant), and numerous weekly newspapers.  

   WTMJ, Inc. also operates KTNV-TV, Las Vegas, Nevada, an ABC affiliate;
   WSYM-TV, Lansing, Michigan, a Fox affiliate, two leading radio stations in
   Wausau, Wisconsin, WSAU-AM and WIFC-FM,  and KQRC-FM, Kansas
   City/Leavenworth, Kansas.  WTMJ-TV is affiliated with the National
   Broadcasting Company (NBC).  WTMJ Radio is affiliated with the CBS and NBC
   Radio networks.  KTNV-TV, WSAU-AM and WIFC-FM, WKTI-FM and KQRC-FM are
   affiliated with the American Broadcasting Company (ABC).

   In January 1995, WTMJ, Inc. purchased KEZO AM/FM and KKCD-FM, Omaha,
   Nebraska.

   Telecommunications

   MRC Telecommunications, Inc. (MRC), a wholly-owned subsidiary, provides
   telecommunications services.  Its services include terrestrial and
   satellite transmission of broadcast-quality video signals.  In addition,
   MRC offers state-of-the-art, bulk, network transmission, including SONET
   and bandwidth-on-demand, to other common carriers.  NorLight, Inc., MRC's
   business-to-business brand, markets advanced data circuits, frame relay,
   and switched voice services including domestic, international and calling
   card services, to medium and large businesses in Wisconsin, Michigan,
   Minnesota and Illinois where NorLight is authorized by the public service
   commissions to offer services.  NorLight, Inc., is a wholly-owned
   subsidiary of MRC.  In mid-1994, NorLight purchased two long distance
   telephone companies, Telephone Associates Long Distance, Inc. (TALD), and
   Bemidji Long Distance, Inc. (BLD).  Both TALD and BLD are switch-based
   resellers with residential and business long distance voice customers in
   Minnesota, Michigan and Wisconsin.

   MRC Telecommunications, Inc., is a co-founding member of UniSPAN, a
   national and international consortium of other regional carriers that
   provide frame relay services.

   Direct Marketing

   PrimeNet Marketing, Inc., a wholly-owned subsidiary acquired January 11,
   1994, is engaged in the business of providing personalized database
   marketing services to merchandisers and manufacturers, which services
   include the design and development of database systems; the creation,
   maintenance and enhancement of data files; the development of personalized
   communications for the purpose of executing specific promotions; mail
   processing; receiving orders and/or requests through its 1-800 Response
   Center; and fulfilling such orders and requests.  

   Employees

   The Registrant and its subsidiaries, as of December 31, 1994, had
   approximately 5,500 full-time and 2,300 part-time employees.

   Financial Information About Industry Segments

   Financial information about Registrant's industry segments is presented in
   Note 8 to the Consolidated Financial Statements appearing on pages 23 and
   24 of this report.

                               ITEM 2.  PROPERTIES

   Principal properties operated by the Registrant and its subsidiaries are
   summarized as follows:

   Subsidiary               Location           How Held      Square Footage
   Journal/Sentinel
    Inc.

    (Publishing)
   Offices/Plant            Milwaukee, WI      Owned             464,000

   Garage                   Milwaukee, WI      Owned              67,500

   Distribution
    Center                  Milwaukee, WI      Leased             46,000

   ADD, Inc.
    (Publishing)

   Office/Plant             WI, OH, GA, FL     Owned or          233,900
                            VT, NY, PA, LA     Leased

   Buyers' Guide,
    Inc.
    (Publishing)
   Office                   CT                 Leased              5,600

   Auto Mart, Inc.
    (Publishing)
   Office                   Ohio               Leased              4,300

   WTMJ, Inc.
    (Broadcasting)
   Office and Studios       Milwaukee, WI      Owned             101,500
   KTNV-TV Studios          Las Vegas, NV      Owned              20,300
   WSYM-TV Studios          Lansing, MI        Leased             10,300
   WSAU-AM/WIFC-FM
   Studios                  Wausau, WI         Owned               5,600
   KQRC-FM Studios          Kansas City/
                            Leavenworth, KS    Leased              3,700

   NorthStar Print
    Group, Inc.
    (Commercial Printing)
   Office/Plant             Brown Deer, WI     Owned             127,300
   Office/Plant             Norway, MI         Owned             101,700
   Office/Plant             Watertown, WI      Owned             201,700

   Label Products &
    Design Inc.
    (Commercial Printing)
   Office and Plant         Green Bay, WI      Owned              40,000

   Perry Printing Corp.
    (Commercial Printing)
   Office/Plant 
    and Warehouse           Waterloo, WI       Owned             458,700
   Perry/Baraboo
   Office/Plant             Baraboo, WI        Owned             313,800

   Trumbull Printing,
    Inc.
    (Commercial Printing)
   Office/Plant             Trumbull, CT       Owned              51,600

   Imperial Printing
    Company
    (Commercial Printing)
   Office/Plant/Warehouse   St. Joseph, MI     Leased            303,500
   Office/Plant             Fremont, CA        Leased             98,700
   Office/Plant             Irvine, CA         Leased             49,000
   Office/Plant             San Jose, CA       Leased             83,000

   MRC Telecommunica-
    tions, Inc.
    (Fiber optics &         Rubicon, WI        Owned               3,800
    Microwave transmission  Skokie, IL         Owned               6,100
     services)              Afton, WI          Owned               3,800
                            Arden Hills, MN    Owned               1,700
                            Minneapolis, MN    Leased              2,100
                            Brookfield, WI     Leased             15,600
   NorLight, Inc. 
    (Fiber optics & 
    Microwave transmission
    services)
   Office                   Minneapolis, MN    Leased              1,300

   TALD/Bemidji             Duluth, MN         Leased              5,200
                            Bemidji, MN

   Nordoc Software
    Services
    (Commercial Printing)
   Office/Plant             Roncq, France      Leased             80,700

   Nordoc Europe B.V.
    (Commercial Printing)
   Office/Plant             Amsterdam,         Leased             11,500
                            Netherlands

   PrimeNet Marketing,
    Inc.
    (Data Base Management)
   Office/Plant             Bloomington, MN    Leased             79,500


                           ITEM 3.  LEGAL PROCEEDINGS

   The Company is involved in various claims and lawsuits incidental to its
   business.  In the opinion of legal counsel, claims and lawsuits in the
   aggregate will not have a material effect on the Company's financial
   position or results of operations.

          ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                                      None.

                   ITEM 4A.  EXECUTIVE OFFICERS OF REGISTRANT

   The executive officers of Registrant, as of March 1995, all of whom hold
   office until the next annual meeting of the board of directors, which will
   be held immediately following the annual meeting of shareholders on June
   6, 1995, are:

      Name                 Age   Office                    Held Since
   Robert A. Kahlor        61    Chairman of the
                                  Board/CEO                September 4, 1992
   Steven J. Smith         44    President                 September 4, 1992
   Thomas M. Karavakis     64    Senior Vice President     June 2, 1987
   Peter P. Jarzembinski   42    Senior Vice President/CFO December 1, 1992
   Douglas G. Kiel         46    Senior Vice President     June 2, 1992
   Craig A. Hutchison      43    Senior Vice President     June 5, 1990
   Robert M. Dye           47    Vice President            June 5, 1990
   Gregory H. Forbes       45    Vice President            June 8, 1993
   James C. Currow         51    Vice President            June 8, 1993
   Paul M. Bonaiuto        44    Vice President            June 8, 1993
   Stephen O. Huhta        39    Vice President            June 8, 1993
   Ronald G. Kurtis        47    Vice President            June 8, 1993
   Nancy B. Carey          45    Vice President            December 7, 1993
   William T. Lutzen       33    Vice President            June 7, 1994
   Paul E. Kritzer         52    Vice President            June 5, 1990 
                                  & Secretary              September 1, 1992
   Christine A.
    Farnsworth             46    Assistant Secretary       June 8, 1993

   All of the executive officers of the Company except Messrs. Forbes,
   Currow, Bonaiuto and Ms. Carey have been employed by the Company in key
   management positions for more than five years.

                                     PART II
                  ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK
                         AND RELATED STOCKHOLDER MATTERS

   Registrant's common stock can be purchased only by full-time employees
   with two (2) years of service.  As of March 9, 1995, the Journal Employes'
   Stock Trust owned of record 12,960,000 of the issued common stock shares
   or 90% of the issued common stock of the Registrant.  The Trust issues
   units, each representing one share of the Registrant's stock, to eligible
   employees ("unitholders").  On March 9, 1995, 2,852 unitholders owned
   11,715,431 units (representing 81.4% of Registrant's issued common stock)
   and thus were the beneficial owners of a like number of shares of the
   Registrant's stock held by the Trust.  The balance of 1,244,569 units
   issued by the Trust were, on the above date, held by employee benefit
   trusts and by the Company as treasury stock.

   Prior to all meetings of shareholders of the Registrant, the Trustees are
   required to deliver to each active employee-unitholder a proxy, with the
   right of substitution, for the number of the Registrant's shares
   represented by his or her units.

   Unitholders may sell their units only to other employees designated by
   President of the Registrant.  Whenever a unitholder ceases to be an
   employee, for any reason except retirement, he or she must offer his or
   her units for resale to active employees designated by the President of
   the Company.  Employees who retire may retain a decreasing percentage of
   their units for 10 years after retirement.  All units held by retirees are
   voted by the Trustees. Units may also be held by employee benefit trusts,
   and unitholders may transfer units to trusts for individuals and for
   charitable, educational or religious purposes.  All units held by such
   trusts are likewise voted by the Trustees of the Stock Trust.  As of March
   9, 1995, retirees, an employee benefit trust, and other trusts held
   4,443,367 units, representing 30.9% of the Registrant's issued common
   stock.

   All of the Trustees under the Journal Employes' Stock Trust Agreement are
   directors of the Registrant.  They have no financial interest in the
   Registrant's stock owned by the Trust other than through the units they
   own individually.

   The Registrant's unit option price and dividend history for the past
   decade are presented in the following table:

                          Employee Stock Ownership Plan

             Option     Option    Option                         Return on
               Price      Price     Price      Cash      Total    January 1
      Year    Jan. 1    Dec. 31   Increase   Dividend    Yield   Option Price
     1985     17.65      18.54      .89      2.38(1)     3.27       18.5
     1986     18.54      20.94     2.40      1.25        3.65       19.7
     1987     20.94      23.71     2.77      1.38        4.15       19.8
     1988     23.71      26.65     2.94      1.50        4.44       18.7
     1989     26.65      29.66     3.01      1.70        4.71       17.7
     1990     29.66      31.48     1.82      1.70        3.52       11.9
     1991     31.48      32.60     1.12      1.80        2.92        9.3
     1992     32.60      33.60     1.00      1.80        2.80        8.6
     1993     33.60      34.64     1.04      1.80        2.84        8.5
     1994     34.64      35.40      .76      1.90(2)     2.66        7.7

   (1)    Includes special dividend on sale of Teltron, Inc., a cable
          television subsidiary.
   (2)    Includes special dividend. 

                        ITEM 6.  SELECTED FINANCIAL DATA

   Selected financial data of the Registrant is presented in the following
   table on page 9.  

   <TABLE>
                                                       JOURNAL COMMUNICATIONS
                                                         10 YEARS IN REVIEW
   <CAPTION>

                                     1994            1993            1992            1991             1990             1989
    <S>                            <C>             <C>             <C>              <C>              <C>
    EARNINGS AND DIVIDENDS
    (in thousands of dollars)
      Earnings before taxes        $73,267         $72,804         $67,831          $65,335          $66,913          $90,388
      Net earnings                  43,867          44,204          41,631           40,035           41,113           54,988
      Earnings for option
        price                       43,867          44,204          41,631           40,626           49,443           54,988
      Dividends                     26,699          25,156          25,244           25,358           24,192           24,374
      Earnings retained             17,168          19,048          16,387           14,677           16,921           30,614

    PER SHARE
      Net earnings                   $3.13           $3.16           $2.97            $2.84            $2.89            $3.83
      Earnings for option
        price                         3.13            3.16            2.97             2.88             3.47             3.83
      Dividends                       1.90            1.80            1.80             1.80             1.70             1.70
      Book value                     26.04           24.76           23.40            22.11            21.54            20.08
      Unit option price              35.40           34.64           33.60            32.60            31.48            29.66

    NET SALES
    (in thousands of dollars)
      Publications                $270,645        $250,298        $238,386         $232,756         $235,853         $232,371
      Printing                     259,478         226,548         175,643          167,371          173,660          174,837
      Broadcast                     63,445          54,850          52,891           52,088           56,456           54,087
      Telecommunications            35,974          32,411          31,256           15,398           12,414           11,429
      Direct Marketing               7,799              --              --               --               --               --
      Other                             --              --              --               --               --               --
      Eliminations                  (2,793)         (3,501)         (1,814)          (1,631)          (1,462)          (1,608)
                                   -------         -------         -------          -------          -------          -------
    Total net sales               $634,548        $560,606        $496,362         $465,982         $476,921         $471,116

    OPERATING EXPENSES
    (in thousands of dollars)
      Payroll                     $202,886<F5>    $180,267<F4>    $161,999<F3>     $147,452         $144,517         $137,685
      Materials and component
        services                   160,656         133,347         110,063          110,230          114,998          119,316
      Depreciation and
        amortization                39,260          38,102          33,669           32,066           28,498           27,332
      Other services               160,974         137,607         125,167          116,486          116,161          103,883
                                  --------        --------        --------         --------         --------         --------
    Total expenses                $563,776        $489,323        $430,898         $406,234         $404,174         $388,216

    INVESTED CAPITAL
    (in thousands of dollars)
      Property and equipment      $208,147        $199,375        $181,853         $177,128         $140,697         $132,435
      Net working capital          102,421         100,780          95,774           93,847          128,859          125,841
      Long-term obligations          3,040           3,679           2,332            1,958            1,700            1,903
      Stockholders' equity         367,429         347,447         328,230          311,772          306,793          288,036
      Total assets                 476,418         437,429         409,863          389,958          401,371          364,860
      Percent return on
        stockholders' equity         12.6%           13.5%           13.4%            13.1%            14.3%            21.1%
      Percent return on total
        assets                       10.0%           10.8%           10.7%            10.0%            11.3%            16.4%

   <CAPTION>
                                                                                                 Average Annual
                                                                                                   Compound %
                                     1988            1987            1986            1985           Increase
    <S>                             <C>            <C>              <C>            <C>                <C> 
    EARNINGS AND DIVIDENDS
    (in thousands of dollars)

      Earnings before taxes         $81,696        $74,914<F1>      $73,262        $68,218<F1>         0.80%
      Net earnings                   49,633         41,614<F1>       38,762         35,818<F1>         2.28%
      Earnings for option
        price                        51,745         41,944<F1>       38,762         35,926<F1>         2.24%
      Dividends                      21,496         19,576           17,783         15,384<F2>         6.32%
      Earnings retained              28,137         22,038           20,979         15,105             1.43%

    PER SHARE
      Net earnings                    $3.46          $2.93<F1>        $2.71          $2.51<F1>         2.48%
      Earnings for option
        price                          3.61           2.95<F1>         2.71           2.52<F1>         2.44%
      Dividends                        1.50           1.38             1.25           1.08<F2>         6.48%
      Book value                      18.14          16.27            14.02          12.86             8.16%
      Unit option price               26.65          23.71            20.94          18.54             7.45%

    NET SALES
    (in thousands of dollars)
      Publications                 $222,209       $200,873         $183,504       $176,553             4.86%
      Printing                      157,848        142,046          119,812        112,077             9.78%
      Broadcast                      52,744         48,339           45,194         39,217             5.49%
      Telecommunications             11,342         11,539            9,598          7,799            18.51%
      Direct Marketing                   --             --               --             --              N.A.
      Other                              --          1,986            3,343          3,665              N.A.
      Eliminations                     (940)          (767)            (635)          (607)             N.A.
                                    -------        -------          -------        -------           -------
    Total net sales                $443,203       $404,016         $360,816       $338,704             7.22%

    OPERATING EXPENSES
    (in thousands of dollars)
      Payroll                      $129,802       $123,119         $111,050       $102,249             7.91%
      Materials and component
        services                    111,846        100,285           85,664         81,883             7.78%
      Depreciation and
        amortization                 27,372         21,348           18,035         16,130            10.39%
      Other services                 96,559         87,161           78,042         75,170             8.83%
                                   --------       --------         --------       --------          --------
    Total expenses                 $365,579       $331,913         $292,791       $275,432             8.28%

    INVESTED CAPITAL
    (in thousands of dollars)
      Property and equipment       $128,273       $114,667         $106,333        $89,194             9.87%
      Net working capital           106,805         97,525           81,448         81,560             2.56%
      Long-term obligations           2,681          9,273            6,953          7,606               N/A
      Stockholders' equity          260,002        231,446          200,260        183,844             8.00%
      Total assets                  335,395        307,682          268,902        244,283             7.70%
      Percent return on
        stockholders' equity          21.4%          20.8%            21.1%          21.2%
      Percent return on total
        assets                        16.1%          15.5%            15.9%          15.9%
   <FN>
   <F1>  Does not include cummulative effect on prior years of change in accounting for deferred income taxes of $3,571,749 or
         $0.25 per share in 1987 or the gain on sale of Teltron Inc.
   <F2>  Does not include special distribution of $2.62 per share.
   <F3>  Includes full year of Norlight, IPC since Oct. 6.
   <F4>  Includes full year of IPC, and Nordoc Software Services since Feb 28.
   <F5>  Includes full year of PrimeNet DataSystems and TALD since July 20.
   </TABLE>
   <PAGE>

           ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

   Consolidated

   Operating revenue in 1994 was $634.5 million, a 13.2% increase over 1993
   sales of $560.6 million.  Operating revenue in 1992 was $496.4 million. 
   In 1994, operating earnings were $70.8 million, a slight decrease from
   1993 earnings of $71.3 million.  In 1992, operating earnings were $65.5
   million.  During 1994, the improving economic conditions helped to
   increase revenues and operating profits for the publications, broadcast
   and telecommunications segments.  Operating results, however, declined in
   the printing segment and showed a loss in the direct marketing segment.

   Publications

   The publications segment includes daily and weekly newspapers, shoppers
   and specialty publications.

   In 1994, revenue was $270.6 million, up 8.1% over 1993 and 13.5% better
   than 1992.  In 1993 and 1992, revenues for this segment were $250.3
   million and $238.4 million, respectively.  Operating earnings in 1994 were
   $45.8 million, an impressive 10.4% increase over the prior year. 
   Operating earnings for 1993 were $41.5 million, an increase of 1.6% over
   1992 operating earnings of $40.8 million.

   Journal/Sentinel Inc. is the largest company in this publications segment. 
   Revenue in 1994 increased by 6.5% to $209.5 million compared with $196.7
   million in 1993.  In 1994, operating earnings were up 14.1% from the prior
   year.  The increase in operating earnings was the result of increased
   classified advertising revenue and lower newsprint cost.  Newsprint costs
   will significantly increase in 1995.  Operating earnings in 1993 were down
   from 1992.  The major reason for the decline was the development of an
   alternate delivery system.  

   Advertising revenue in 1994, 1993 and 1992 was $149.4 million, $138
   million and $132.8 million, respectively.  In 1994, classified revenue,
   fueled by increases in employment lineage, was up 14% over 1993.  Retail
   advertising revenue was slightly ahead of 1993 figures.  General
   advertising revenue increased by 21%, primarily as a result of increased
   volume.  Pre-print revenues rose 2.2% compared to 1993.  From 1992 to
   1993, classified advertising revenue increased by 8%.  Retail advertising
   revenue was approximately equal to the prior year, while general
   advertising declined by 13% during the 1992-93 period.  

   In 1994, circulation revenue was $56.5 million, up 1.2% from 1993.  In
   1993, circulation revenue was $55.9 million, while in 1992 it was $55.4
   million.  

   ADD Inc. is the other operation in the publications segment.  Its 1994
   revenue was $61.1 million, a 14% increase over 1993 revenue of $53.6
   million.  In 1992, revenue was $47.7 million.  Operating earnings in 1994
   showed substantial growth over the prior year, increasing 21.4%.  This
   resulted not only from a double-digit revenue increase, but also from a
   close monitoring of operating expenses.  In 1994, revenue for the
   Wisconsin and Ohio operations increased by 19% and 15%, respectively, 
   During 1994, the Vermont and Pennsylvania operations showed significant
   improvement in operating earnings over the previous year.

   Broadcast

   In 1994, revenue was $63.4 million, an increase of 15.7% over 1993 revenue
   of $54.9 million and 20% higher than 1992 revenue of $52.9 million. 
   Operating earnings in 1994 increased significantly over 1993 and 1992. 
   The 1994 increase was a result of strong gains in the automotive and
   retail advertising categories and increased revenue from political
   advertising.

   In 1994, the company's television stations accounted for 72% of the
   segment's revenue and 77% of its operating earnings.  At the Milwaukee,
   Las Vegas and Lansing television stations, the operating earnings showed
   substantial growth over the prior year.

   Operating earnings in 1994 for the Milwaukee, Kansas City and Wausau radio
   stations were ahead of the 1993 operating results.

   Operating costs and expenses have been tightly controlled for the last
   three years.

   Printing

   Perry Printing Corporation was reorganized in June 1994, with its
   Packaging and Promotion Division incorporated as NorthStar Print Group,
   Inc., while the Web Printing Division continued as Perry Printing
   Corporation.

   In 1994, revenue for Perry Printing, which represents the long-run catalog
   and publications printing business, was $117 million, a 10.4% increase
   over the prior year's $105.9 million.  In 1992, revenue was $107.3
   million.  Operating earnings for 1994 decreased by 14.3% over the prior
   year.  Waterloo's operating earnings increased compared to 1993 results. 
   The Baraboo operation, however, incurred a loss.  This was the result of
   the loss of a major insert customer and inefficiencies associated with the
   start-up costs of a new press.  In 1993, operating earnings increased 3.7%
   from 1992.

   The 1994 revenue for NorthStar Print Group, Inc. was $57.8 million, an
   11.7% increase over the prior year's revenue of $51.8 million.  In 1992,
   revenue was $45.8 million.  NorthStar incurred an operating loss for 1994. 
   In 1994, despite a revenue increase, the Norway/Watertown operation
   incurred an operating loss due to capacity limitations and efficiency
   problems.  The Milwaukee and Green Bay operations showed significant
   growth in revenue and operating earnings for 1994.

   Imperial Printing Company's (IPC) 1994 revenue was $63.8 million, a 20.2%
   increase over 1993 revenue of $53.1 million.  The 1994 operating earnings
   decreased by 26.7% compared to 1993 results.  The start-up cost associated
   with the new printing facility in Fremont, California, was the primary
   reason for the decline in earnings.  (1993 was the first full year of
   operation for IPC as a Journal Communications, Inc. subsidiary) Nordoc
   Software Services, located in France, showed a 10.2% revenue gain, but
   incurred an operating loss for the year.

   In 1994, revenue for Trumbull Printing Inc. was $11.3 million, a 45.2%
   increase compared with 1993 revenue of $7.8 million.  Revenue in 1993 was
   up 5.7% over 1992 revenue.  In 1994, operating earnings doubled the 1993
   results.

   Telecommunications

   In the telecommunications segment, 1994 revenue increased by 11% to $36
   million.  This increase was a result of a substantial increase in the
   private line circuits sold and MRC Telecommunications, Inc.'s entrance
   into the switched voice services market.  NorLight, Inc., purchased the
   business and substantially all the assets of Telephone Associates Long
   Distance, Inc. (TALD), and Bemidji Long Distance, Inc. (BLD) in mid-1994. 
   TALD and BLD are "resellers" of long distance services.  Operating
   earnings at MRC increased by 3.5% in 1994 compared to 1993 and 8.9%
   compared to 1992.

   Direct Marketing

   On January 11, 1994, Journal Communications Inc. purchased the stock of
   PrimeNet Marketing, Inc. (PrimeNet).  PrimeNet specializes in proprietary
   software, customized customer database management, third party fulfillment
   and direct mail services.  Revenue for 1994 was $7.8 million.  PrimeNet
   incurred an operating loss for the year as a result of the delay in
   bringing its proprietary software to the marketplace.

   Income Taxes

   Income taxes were 40.1% of pre-tax earnings in 1994, 39.3% in 1993 and
   38.6% in 1992.  The percentage increase is a result of change in the
   blended state tax rate and foreign losses with no tax benefit.  Permanent
   tax "differences" exist for goodwill amortization and the increase in cash
   surrender value of the company's life insurance investment pool.

   Net Earnings

   Net earnings for 1994 were $43.9 million or $3.13 per share, versus net
   earnings of $44.2 million, or $3.16 per share in 1993.  In 1992, net
   earnings for the year were $41.6 million or $2.97 per share.

   Subsequent Events

   In January 1995, Journal/Sentinel Inc. announced the merger of The
   Milwaukee Journal and the Milwaukee Sentinel into one newspaper to be
   called the Milwaukee Journal Sentinel.  Distribution of the Milwaukee
   Journal Sentinel will begin April 2, 1995.  This merger will result in a
   work force reduction.  The Company estimates that severance and early
   retirement payments and other costs associated with the launch of the
   Milwaukee Journal Sentinel will result in a pre-tax charge of $15 million
   to $17 million.  On April 2, 1995, the name of the newspaper subsidiary
   will change to Journal Sentinel Inc. from Journal/Sentinel Inc.

   Also, during January 1995, Journal Communications, Inc., announced its
   exit from the long-run catalog and publication printing business with the
   pending sale of the business and substantially all of the assets of Perry
   Printing Corporation, which had sales of $117 million in 1994 and total
   assets of $87 million at December 31, 1994.  This sale is contingent upon
   certain events, including the buyer obtaining acceptable financing.  Upon
   closing this sale, which is scheduled for late April 1995, the Company
   anticipates a gain exceeding the costs to be incurred in the merger of the
   two newspapers.

   Other Income and Expenses

   Dividends and interest income of $1.7 million increased over the prior
   year's amount of $1.5 million.  The 1994 increase was a result of the rise
   in short-term interest rates.  In 1992, this amount was $2.5 million.  The
   1993 decrease over 1992 was a result of fewer dollars invested and
   significantly lower interest rates.  Company investments in the short-term
   securities have decreased due to the use of funds for acquisitions and
   capital expenditures for property and equipment.

   Liquidity and Capital Resources

   Cash provided by operations, which is the company's major source of
   liquidity, totalled $69.7 million in 1994, $74.7 million in 1993 and $83.6
   million in 1992.  

   Principal uses of cash during this period were for property and equipment
   expenditures and acquisitions.  Capital expenditures for property and
   equipment were $41.6 million, $46.6 million and $26.2 million in 1994,
   1993 and 1992, respectively.  In 1995, capital expenditures are expected
   to be considerably below the 1994 amount.  The company has also remained
   active in acquiring other businesses.  During 1994, the company made
   several acquisitions, expanding its telecommunications, shopper, direct
   marketing and printing operations.  As described in the notes to the
   consolidated financial statements, the company purchased the assets of IPC
   in 1992.

   Cash used for financing activities was:  1994-$28.3 million; 1993-$28.5
   million; and 1992-$28.3 million.  Dividends paid during 1994 were $26.7
   million or $1.90 per share.  This compares with $25.2 million ($1.80 per
   share) in 1993 and $25.2 million ($1.80 per share) in 1992.

   Net working capital at the end of 1994 increased by $1.6 million to $102.4
   million.  Commitments for television programs not yet produced as of
   December 31, 1994, were $12.2 million.  The company has traditionally not
   used debt as a source of funds.  The company anticipates that amounts
   necessary for capital expenditures, dividends, work force reductions and
   other working capital requirements will continue to be available from
   internally generated funds.

   Effect of Inflation

   The company's results of operations and financial conditions have not been
   significantly affected by inflation.  The company has reduced the effect
   of rising costs through improvements in productivity, cost containment
   programs and, where the competitive environment permits, increased selling
   prices.


                   ITEM 8.  CONSOLIDATED FINANCIAL STATEMENTS
                             AND SUPPLEMENTARY DATA

   Index to Financial Statements:

                                                     Form 10-K
                                                     Page Number:

        Report of Independent Auditors                   15

        Consolidated Balance Sheets at December
           31, 1994, 1993 and 1992                       16

        For each of the three years in the period
           ended December 31, 1994:
             --Consolidated Statements of Earnings
                and Retained Earnings                    17
             --Consolidated Statements of Cash Flows     18

        Notes to Consolidated Financial Statements      19-24

   <PAGE>
   Report of Ernst & Young LLP, Independent Auditors



   The Board of Directors and Stockholders
   Journal Communications Inc.


        We have audited the accompanying consolidated balance sheets of
   Journal Communications Inc. as of December 31, 1994, 1993, and 1992, and
   the related consolidated statements of earnings and retained earnings, and
   cash flows for each of the years then ended. These financial statements
   are the responsibility of the Company's management.  Our responsibility is
   to express an opinion on these financial statements based on our audits.  

        We conducted our audits in accordance with generally accepted
   auditing standards.  Those standards require that we plan and perform the
   audit to obtain reasonable assurance about whether the financial
   statements are free of material misstatement.  An audit includes
   examining, on a test basis, evidence supporting the amounts and
   disclosures in the financial statements.  An audit also includes assessing
   the accounting principles used and significant estimates made by
   management, as well as evaluating the overall financial statement
   presentation.  We believe that our audits provide a reasonable basis for
   our opinion.

        In our opinion, the financial statements referred to above present
   fairly, in all material respects, the consolidated financial position of
   Journal Communications Inc. at December 31, 1994, 1993, and 1992, and its
   consolidated results of operations and its cash flows for each of the
   years then ended in conformity with generally accepted accounting
   principles.  


                                              ERNST & YOUNG, LLP             


   Milwaukee, Wisconsin
   February 10, 1995

   <PAGE>
                           JOURNAL COMMUNICATIONS INC.
                           CONSOLIDATED BALANCE SHEETS

                                                December 31             
        ASSETS                         1994          1993           1992  
   Current assets:
     Cash                          $ 13,111,281   $ 12,794,479  $ 10,987,033
     Short-term invest-
        ments (Note 1)               38,964,215     50,166,016    53,953,462
     Receivables                    100,237,579     76,563,404    66,554,692
     Inventories:
       Paper and supplies            20,783,847     16,994,981    15,686,927
       Work in process                7,133,774      5,538,114     5,397,614
       Finished goods                 5,365,754      3,410,379     2,302,497
                                    -----------    -----------   -----------
         Total inventories           33,283,375     25,943,474    23,387,038
     Prepaid expenses                12,148,919     10,892,965    10,933,725
                                    -----------    -----------   -----------
         Total current assets       197,745,369    176,360,338   165,815,950

   Property and equipment,
    at cost:           
     Land and land
        improvements                 11,662,835     11,306,421     9,483,943
     Buildings                       62,268,323     60,580,129    57,226,313
     Equipment                      392,723,282    368,218,666   329,801,757
                                    -----------    -----------   -----------
                                    466,654,440    440,105,223   396,512,013
     Less accumulated
        depreciation                258,506,965    240,730,353   214,659,191
                                    -----------    -----------   -----------
         Net property and
          equipment                 208,147,475    199,374,870   181,852,822
   Corporate life insurance
    investment pool                  14,208,090     12,197,777    10,280,750
   Other assets (Note 1)             27,453,149     27,335,976    29,292,884
   Goodwill (Note 1)                 28,864,047     22,160,252    22,620,282
                                    -----------    -----------   -----------
                                   $476,418,130   $437,429,213 $ 409,862,688
                                    ===========    ===========   ===========
   LIABILITIES AND
    STOCKHOLDERS' EQUITY

   Current liabilities:
     Accounts payable              $ 38,228,173   $ 24,184,202 $  24,396,813
     Taxes on income                    132,678         58,147     2,101,058
     Accrued compensation            22,677,770     18,773,167    15,418,542
     Customer service deposits       11,823,750     11,691,953    10,874,082
     Accrued employee benefits
        (Note 2)                     13,226,647     11,528,998     7,006,467
     Other current
        liabilities                   6,034,107      5,800,228     8,806,726
     Current portion of
        long-term obligations         3,201,437      3,543,434     1,438,193
                                     ----------     ----------    ----------
        Total current
         liabilities                 95,324,562     75,580,129    70,041,881

   Long-term obligations
    (Note 5)                          3,039,653      3,678,611     2,331,842
   Deferred income taxes
    (Note 3)                         10,625,000     10,723,000     9,259,000

   Stockholders' equity (Note 6):
     Common stock, $.25 par value;
       authorized and issued 
       14,400,000 shares              3,600,000      3,600,000     3,600,000
     Retained earnings              373,625,977    355,878,873   336,553,427
     Treasury stock, at
       cost (Note 6)                 (9,797,062)   (12,031,400)  (11,923,462)
         Total stockholders'
          equity                    367,428,915    347,447,473   328,229,965
                                   ------------   ------------  ------------
                                   $476,418,130   $437,429,213  $409,862,688
                                   ============   ============  ============

                             See accompanying notes

   <PAGE>
                           JOURNAL COMMUNICATIONS INC.
            CONSOLIDATED STATEMENTS OF EARNINGS AND RETAINED EARNINGS

                                           Years ended December 31      
                                        1994           1993         1992  
   Earnings:
     Operating revenue:
       Publications:
         Advertising               $198,214,122   $182,536,690  $173,323,869
         Circulation                 57,951,504     57,272,146    56,510,619
         Other                       14,479,480     10,488,361     8,550,965
       Broadcast                     63,444,709     54,850,495    52,891,332
       Printing                     259,478,506    226,547,901   175,642,714
       Telecommunications            35,973,931     32,411,290    31,256,362
       Direct Marketing               7,799,072          --            --   
       Eliminations                  (2,793,364)    (3,501,062)   (1,813,650)
                                    -----------   ------------   -----------
                                   $634,547,960   $560,605,821  $496,362,211

     Operating costs and
        expenses:

       Cost of sales                392,725,551    342,809,366   301,583,400
       Selling and administrative
        expenses                    171,050,305    146,513,746   129,314,942
                                   ------------   ------------  ------------
                                    563,775,856    489,323,112   430,898,342
                                    -----------    -----------   -----------
     Operating earnings              70,772,104     71,282,709    65,463,869

     Other income(deductions):
       Dividends and interest
         - net                        1,717,757      1,521,453     2,549,614
       Gain (Loss) on sale
        of assets                       777,284            (44)     (182,036)
                                    -----------      ---------     ---------
                                      2,495,041      1,521,409     2,367,578
                                    -----------      ---------     ---------
     Earnings before
        income taxes                 73,267,145     72,804,118    67,831,447
     Provision for income
        taxes (Note 3)               29,400,000     28,600,000    26,200,000
                                    -----------    -----------   -----------
     Net earnings (per share,
        1994 $3.13, 1993 $3.16,
        1992 $2.97) (Note 1)       $ 43,867,145   $ 44,204,118  $ 41,631,447
                                   ============   ============  ============

   Retained earnings:
     Balance at beginning
        of year                    $355,878,873   $336,553,427  $320,163,437

     Net earnings                    43,867,145     44,204,118    41,631,447
     Cash dividends (per
        share, 1994 $1.90,
        1993 $1.80, 1992
        $1.80)                      (26,699,455)   (25,156,340)  (25,243,614)

     Treasury stock
        transactions (Note 6)           416,530        365,145         2,157

     Currency translation
        adjustment                      162,884        (87,477)           --
                                    -----------    -----------   -----------

     Balance at end of year        $373,625,977   $355,878,873  $336,553,427
                                    ===========    ===========   ===========


                             See accompanying notes

   <PAGE>
   <TABLE>
                           JOURNAL COMMUNICATIONS INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
   <CAPTION>

                                                     Years ended December 31        
                                                 1994          1993          1992    
   <S>                                       <C>            <C>           <C> 
   Cash flow from operating activities:
     Net earnings                            $43,867,145    $44,204,118   $41,631,447 
     Adjustments to net earnings
       for non-cash items:
        Depreciation and amortization         39,259,847     38,101,604    33,669,136   
        Deferred income taxes                   (200,000)      (700,000)     (300,000)  
        Net loss from sales of assets           (777,284)            44       182,036   
        Change in:
          Receivables                        (22,026,941)   (10,238,101)    4,646,768   
      Inventories                             (7,046,339)    (2,541,964)    2,045,264   
      Accounts payable                        12,518,663       (250,735)    1,012,400   
      Other current assets
        and liabilities                        4,094,596      6,106,869       762,540
                                             ----------     -----------    ----------
       Net cash provided by operating
           activities                         69,689,687     74,681,835    83,649,591   
                                             -----------    -----------    ----------
   Cash flow from investing activities:
     Proceeds from sales of assets             3,698,133        773,593       883,418   
     Property and equipment expenditures     (41,629,825)   (46,555,743)  (26,210,819)  
     Net (increase) decrease in
       short-term investments                 11,201,801      3,787,446    (5,166,867)  
     Assets of businesses acquired           (12,697,391)    (1,572,769)  (31,088,347)  
     Other - net                              (1,688,639)      (840,657)   (1,532,613)  
                                             -----------    -----------    ----------
       Net cash used for investing
           activities                        (41,115,921)   (44,408,130)  (63,115,228)  
                                             -----------    -----------    ----------
   Cash flow from financing activities:
     Reduction in long-term obligations       (4,208,377)    (3,567,126)   (3,156,800)  
     Purchase of treasury stock               (1,834,240)    (3,865,125)         --   
     Sale and distribution of
      treasury stock                           4,485,108      4,122,332        70,234   
     Cash dividends                          (26,699,455)   (25,156,340)  (25,243,614)  
                                             -----------    -----------    ----------
       Net cash used for financing
          activities                         (28,256,964)   (28,466,259)  (28,330,180)  
                                             -----------    -----------    ----------
   Net increase (decrease) in cash               316,802      1,807,446    (7,795,817)

   Cash at beginning of year                  12,794,479     10,987,033    18,782,850   
                                             -----------    -----------    ----------
   Cash at end of year                       $13,111,281    $12,794,479   $10,987,033   
                                             ===========    ===========    ==========
   Cash paid for income taxes                $29,108,000    $31,122,000   $25,438,000   
                                             ===========    ===========    ==========
   </TABLE>


                             See accompanying notes
   <PAGE>
                           JOURNAL COMMUNICATIONS INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                        December 31, 1994, 1993 and 1992

   1.     Principal accounting policies

          Basis of consolidation - The consolidated financial statements
          include the accounts of Journal Communications, Inc., and its
          wholly-owned subsidiaries (collectively, the Company).  All
          significant intercompany balances and transactions have been
          eliminated.

          Foreign currency translation - Assets and liabilities of foreign
          subsidiaries are translated into U.S. dollars at year-end exchange
          rates while income and expense items are translated at the average
          exchange rates for the year.  Resulting translation adjustments are
          reflected in retained earnings.

          Earnings per share - Earnings per share is based on the weighted
          average shares outstanding during each period.

          Short-term investments - Short-term investments, which consist
          principally of government securities, commercial paper and bank
          certificates of deposit with maturities of one year or less, are
          stated at cost, which approximates market value.  All short term
          investments are held to maturity.

          Inventories - Inventories are stated at the lower of cost (first
          in, first out method) or market.

          Property and Equipment - Property and equipment are recorded at
          cost. Depreciation of property and equipment is computed
          principally using the straight-line method.

          Other assets -  Identifiable intangible assets resulting from
          acquisitions are amortized on the straight-line basis.  Accumulated
          amortization relating to intangible assets at December 31, 1994,
          1993 and 1992 was $15,782,025, $11,393,585 and $8,371,103,
          respectively.  Other assets also include the costs of television
          program contracts, recorded under the gross method, which are
          deferred and amortized over the estimated number of runs of the
          related programs.      

          Goodwill - Goodwill arising from acquisitions subsequent to
          November 1, 1970, is amortized on the straight-line basis over 40
          years.  Goodwill prior to November 1, 1970 is amortized when it is
          determined that such intangible assets have a limited useful life. 
          At December 31, 1994, $3,095,000 of goodwill is not being
          amortized.  Accumulated amortization at December 31, 1994, 1993 and
          1992 was $9,406,125, $8,723,367 and $8,082,677, respectively.

          Reclassification - Certain reclassifications have been made to the
          1993  financial statements to conform with the 1994 presentation.


   2.     Employee benefit plans

          Contributory and noncontributory pension and savings plans cover
          substantially all employees.  The amount charged against earnings
          with respect to all of these plans was $6,225,000, $5,712,000 and
          $5,256,000 in 1994, 1993 and 1992, respectively.

          Net pension cost for the defined benefit plan includes the
          following components:

                                               (thousands of dollars)
                                              1994        1993       1992

     Service cost                           $2,481      $ 2,233     $2,175  
     Interest on projected 
       benefit obligation                    5,526        5,551      5,186  
     Less return on plan assets                865       (4,768)    (2,325) 
     Net amortization and deferral          (6,570)        (683)    (3,034)  
                                            -------     -------     ------
       Net pension cost                     $2,302      $ 2,333     $2,002   
                                            ======      =======     ======


     Actuarial assumptions used to project the benefit obligations and the
     net pension cost were:

                                             1994         1993      1992


     Discount rate                            8.00%       7.25%      8.00%

     Rate of increase in 
        compensation levels                   5.25%       4.75%      5.50%

     Expected long-term rate of 
        return on plan assets                 9.50%       9.50%      9.50%

     The assets of the plan consist primarily of government and other bonds
     and listed stocks.  The accrued pension liability at December 31, 1994,
     1993 and 1992 was $7,715,000, $8,107,000 and $6,155,000, respectively.

     The funded status of the plan at December 31 was as follows:

                                                 (thousands of dollars)
                                                1994       1993       1992

     Actuarial present value of
      benefit obligations:
      Vested benefits                        $60,232     $62,651    $54,076
      Nonvested benefits                       3,074       3,449      2,885
                                             -------     -------    -------
         Accumulated benefit
           obligation                         63,306      66,100     56,961
      Effect of projected
         compensation levels                  13,073      14,477     13,429
                                             -------     -------    -------
          Projected benefit obligation        76,379      80,577     70,390
      Plan assets at fair value               57,342      60,473     59,619
                                             -------     -------    -------
      Projected benefit obligation
         in excess of plan assets            $19,037     $20,104    $10,771
                                             =======     =======    =======

     On January 1, 1993, the Company adopted Statement of Financial
     Accounting Standards No. 106, "Employers' Accounting for Postretirement
     Benefits Other Than Pensions" (SFAS 106).  This standard requires that
     the expected cost of postretirement health and life insurance benefits
     be charged to expense during the years the employees render service. 
     The Company has elected to amortize the unfunded obligation of
     $25,324,000 at January 1, 1993, over a period of 20 years.  The
     incremental effect of this change in accounting method was to increase
     1993 postretirement benefit expense by $2,014,000.  Prior to 1993, the
     Company recognized postretirement benefit expense in the year that the
     benefits were paid.  Postretirement benefits paid in 1992 were
     $1,337,000.  

     Postretirement benefit expense includes the following components:

                                                    (thousands of dollars)
                                                      1994           1993

     Service cost                                     $  572        $  454
     Interest cost on accumulated postretirement
       benefit obligation                              1,991         2,073
     Amortization of transition obligation             1,266         1,266
                                                      ------        ------
     Postretirement benefit expense                   $3,829        $3,793
                                                      ======        ======

     The funded status of the plans on an aggregate basis at December 31 was
     as follows: 

                                                      (thousands of dollars)
                                                         1994        1993

     Accumulated postretirement benefit
         obligation:
       Retirees                                        $15,156      $16,243
       Fully eligible participants                       1,645        1,919
       Other active participants                         8,131        9,469
                                                       -------       ------
     Total accumulated postretirement
         benefit obligation                             24,932       27,631

     Less:  Unrecognized transition
            obligation                                  22,102       24,058
            Unrecognized actuarial loss                    837       (1,559)
                                                       -------       ------
     Accrued postretirement benefit cost
      liability                                        $ 3,667      $ 2,014
                                                       =======      =======


     For measurement purposes, benefit cost trend rates of 9.5% and 8.5%
     annually were assumed in 1994 for pre-age 65 and 65 and over groups,
     respectively.  These rates gradually decrease to 5.5% through 2008 for
     the pre-age 65 group and through 2004 for the 65 and over group and
     remained level thereafter.  The benefit cost trend rates have a
     significant effect on the amounts reported.  Increasing the assumed
     benefit cost trend rates by 1% in each year would increase the
     accumulated postretirement benefit obligation at December 31, 1994 by
     5.4% and the aggregate service and interest cost components of
     postretirement benefit expense for 1994 by 4.5%, respectively.  The
     weighted average discount rate used in determining the accumulated
     postretirement benefit obligation was 8.0% and 7.5% for 1994 and 1993,
     respectively.

   3.     Income Taxes

     Effective January 1, 1993, the Company adopted the provisions of
     Statement of Financial Accounting Standards No. 109, "Accounting for
     Income Taxes" (SFAS 109).  SFAS 109 requires recognition of deferred tax
     assets and liabilities for the expected future tax consequences of
     events that have been included in the financial statements or tax
     returns.  Under this method, deferred tax assets and liabilities are
     determined based on the difference between the financial statement and
     tax basis of assets and liabilities using enacted tax rates for the year
     in which the differences are expected to reverse.  The impact of
     adopting SFAS 109 was not material to 1993 operations.

     The provision for income taxes consists of the following:

                                         (thousands of dollars)

                                       1994             1993           1992
     Current
       Federal                      $23,100          $23,300        $21,400
       State                          6,500            6,000          5,100
                                     ------           ------         ------
                                     29,600           29,300         26,500
     Deferred                          (200)            (700)          (300)
                                    -------          -------        -------
                                    $29,400          $28,600        $26,200
                                    =======          =======        =======


     The components of the net deferred tax liability as of December 31 were
     as follows:

                                                   (thousands of dollars)
                                                   1994            1993

     Deferred tax assets:
       Accrued employee benefit                   $ 3,940       $ 3,304
       Intangible assets                              896           357
       Inventories                                     94           348
       Accrued compensation                         3,609         3,350
       Accounts receivable                            727           891
       Deferred revenue                               172           172
       State loss carryforward                      1,056           461
       Other                                        1,172         1,048
                                                   ------        ------
         Total deferred tax assets                $11,666       $ 9,931

     Deferred tax liabilities:
       Property, plant and equipment              $21,508       $20,408
       Other                                          783           246
                                                   ------        ------
         Total deferred tax liabilities           $22,291       $20,654

         Net deferred tax liability included
           in balance sheet                       $10,625       $10,723
                                                  =======       =======

   4.     Litigation

     In September 1991, the Company paid $18.7 million in settlement of a
     patent infringement lawsuit.  A technical question remains upon which
     management and legal counsel believe the Company will prevail.  The
     Company was required to renew a $16.8 million bond until the court
     rules.  The bond is fully guaranteed by standby letters of credit which
     are partially collateralized by $8.5 million of short-term investments.

   5.     Long-term obligations

                                                      December 31
                                           1994          1993         1992

     Capital lease & other obliga-
       tions, average interest 8%
       (in 1994)                       $2,017,912    $1,579,020    $ 403,115
     Television program contracts,
       due through 1997                 4,223,178     5,643,025    3,366,920
                                       ----------    ----------   ----------
                                        6,241,090     7,222,045    3,770,035
     Less current portion               3,201,437     3,543,434    1,438,193
                                       ----------    ----------   ----------
                                       $3,039.653    $3,678,611   $2,331,842
                                       ==========    ==========   ==========


     In addition, the Company has the rights to broadcast certain television
     programs during the years 1995-1999 under contracts aggregating
     $12,170,000.


   6.    Stockholders' equity


   The Company periodically purchases units of beneficial interest in The
   Journal Employes' Stock Trust (JESTA) for use in its Incentive
   Compensation and Suggest and Share Plans and for resale to its employees. 
   Treasury stock activity is as follows:

   <TABLE>
   <CAPTION>
                          1994                     1993                     1992          
                    Units       Amount       Units      Amount        Units       Amount   
   <S>            <C>        <C>           <C>       <C>             <C>       <C> 
   Beginning
    balance        366,574   $12,031,400    375,214  $11,923,462     377,384   $11,991,539
   Purchases        52,500     1,834,241    112,245    3,865,125          --            --
   Sales          (127,825)   (4,068,579)  (120,885)  (3,757,187)     (2,170)      (68,077)
                  --------    ----------    -------   ----------    --------    ----------
   Ending
    balance        291,249   $ 9,797,062    366,574  $12,031,400     375,214   $11,923,462
                  ========    ==========   ========   ==========    ========   ===========
   Gain on
    sales                    $   416,530             $   365,145               $     2,157
                              ==========              ==========               ===========
   </TABLE>

7.   Acquisition

   On October 6, 1992, the Company acquired the business and substantially
   all of the assets of Imperial Printing Company.  The cash purchase price
   was approximately $30.7 million, with additional contingent payments, not
   to exceed $6.8 million, payable over six years, if target profit levels
   are achieved.  Contingent payments, if made, will be accounted for as an
   adjustment to the purchase price.

   The acquisition was accounted for using the purchase method.  Accordingly,
   the operating results and cash flow of the acquired business are included
   in the Company's consolidated financial statements from the date of
   acquisition.  Had Imperial Printing Company been acquired as of January 1,
   1992, the effect of the acquisition on the Company's consolidated results
   of operations would not have been material.

8.   Segment analysis (thousands of dollars)


   <TABLE>
   <CAPTION>
                                         Sales                          Earnings          
                                1994      1993        1992         1994     1993      1992
   <S>                      <C>        <C>        <C>          <C>       <C>       <C>
   Publications             $270,645   $250,298   $238,386     $45,789   $41,491   $40,828
   Broadcast                  63,445     54,850     52,891      14,589    10,853     9,637
   Printing                  259,478    226,548    175,643       6,183    12,204     7,109
   Telecommunications         35,974     32,411     31,256       9,023     8,715     8,283
   Direct Marketing            7,799       --       --          (1,487)      --       --
   Corporate &
     eliminations             (2,793)    (3,501)    (1,814)     (3,325)   (1,980)     (393)
                            --------   --------   --------      ------   -------   -------
                            $634,548   $560,606   $496,362
                            ========   ========   ========

   Total segment
    operating earnings                                          70,772    71,283    65,464

   Corporate - other income                                      2,495     1,521     2,367
                                                               -------   -------   -------
   Earnings before income taxes                                $73,267   $72,804   $67,831
                                                               =======   =======   =======
   </TABLE>

   <TABLE>
   <CAPTION>
                             December 31
                   Identifiable total assets            Depreciation            Capital expenditures 
                       1994      1993      1992      1994     1993     1992      1994     1993     1992

   <S>             <C>       <C>       <C>        <C>      <C>      <C>       <C>      <C>      <C>
   Publications    $ 93,130  $ 92,943  $ 84,152   $ 6,257  $ 6,296  $ 5,651   $ 8,283  $ 9,971  $ 7,380
   Broadcast         52,268    50,347    48,693     2,811    2,586    2,511     4,310    3,451    2,965
   Printing         200,711   170,671   150,196    14,919   13,894   11,764    21,419   27,499   13,390
   Telecom-
    munications      61,172    56,024    58,357     7,265    6,843    6,808     6,404    5,206    2,449
   Direct
    Marketing         9,214       --      --          629     --       --         923      --       --
   Corporate         59,923    67,444    68,465       149      121      102       291      429       27
                    -------   -------   -------    ------   ------    -----    ------   ------   ------
                   $476,418  $437,429  $409,863   $32,030  $29,740  $26,836   $41,630  $46,556  $26,211
                   ========  ========  ========   =======  =======  =======   =======  =======  =======
   </TABLE>

   9.     Subsequent Events

          In January 1995, Journal/Sentinel Inc. announced the merger of The
          Milwaukee Journal and the Milwaukee Sentinel into one newspaper to
          be called the Milwaukee Journal Sentinel.  Distribution of the
          Milwaukee Journal Sentinel will begin April 2, 1995.  This merger
          will result in a work force reduction.  The Company estimates that
          severance and early retirement payments and other costs associated
          with the launch of the Milwaukee Journal Sentinel will result in a
          pre-tax charge of $15 to $17 million.

          Also, during January 1995, the Company announced the exit from the
          long-run catalog and publication printing business with the pending
          sale of the business and substantially all of the assets of Perry
          Printing Corporation, which had sales of $117 million in 1994 and
          total assets of $87 million at December 31, 1994.  This sale is
          contingent upon certain events including the buyer obtaining
          acceptable financing.  Upon closing this sale, the Company
          anticipates a gain exceeding the costs to be incurred in the merger
          of the two newspapers.


            ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                       ACCOUNTING AND FINANCIAL DISCLOSURE
                                      None.

                                    PART III
                      ITEM 10.  DIRECTORS OF THE REGISTRANT

   Directors Barr, Nye, Resler, Scherr and Scott are elected representatives
   of the Unitholders Council and have been employed by the Company for more
   than five years.  Mr. Bonaiuto, Mr. Currow, Mr. Forbes and Ms. Carey have
   less than five years of service with the Company.  The other directors,
   except for Mr. Meissner, have been employed by the Company or its
   subsidiaries in key management positions for more than five years. 
   Information regarding the executive officers of the Company is set forth
   in Part I, Item 4A above.  Mr. Meissner is President of Morgan&Myers/The
   Barkin Group, a Milwaukee public relations firm.  The following chart
   states the equity ownership of each Director in the Registrant:

                                                      Units
                                                      Held  
                                      Held            as of      Percent of
                                     Office          March 9,    Ownership
      Name                 Age        Since           1995(1)    *denotes <1%

   Margaret E. Barr        47    June 7, 1994           7,700           *
   Paul M. Bonaiuto        44    June 8, 1993           9,000           *
   Nancy B. Carey          45    December 7, 1993       4,590           *
   James C. Currow         50    June 8, 1993           5,540           *
   Robert M. Dye           46    March 6, 1990         35,530           *
   Christine A.
    Farnsworth             46    June 8, 1993          26,550           *
   Gregory H. Forbes       45    June 8, 1993          10,000           *
   Stephen O. Huhta        39    June 8, 1993          23,705           *
   Craig A.
    Hutchison              43    June 6, 1989          47,785           *
   Peter P. Jarzembinski   42    March 9, 1990         46,725           *
   Robert A. Kahlor        61    March 6, 1973         79,435           *
   Thomas M. Karavakis     64    June 5, 1984          67,035           *
   Douglas G. Kiel         46    June 4, 1991          24,965           *
   Paul E. Kritzer         52    June 5, 1990          35,070           *
   Ronald G. Kurtis        47    June 8, 1993          39,800           *
   David G. Meissner       57    June 7, 1988           --(2)           --(2)
   Jeffrey S. Nye          45    June 7, 1994           9,600           *
   Gerald D. Resler        49    June 7, 1994          10,120           *
   Barbara T. Scherr       35    June 7, 1994           1,505           *
   Albert V. Scott         43    June 7, 1994           1,720           *
   Steven J. Smith         44    June 2, 1987          58,580           *


   (1)      A "Unit" is equivalent to a share of the common stock of Journal 
            Communications, Inc.

   (2)      Mr. Meissner owns no Units but is an officer and director of
            Matex Inc. which owns 1,320,000 shares of Journal stock.  Mr.
            Meissner's wife is also an officer and director of Matex Inc.
            and together with her children owns or has a beneficial interest
            in 33% of the outstanding common stock of Matex Inc.  Mrs.
            Meissner also has a 33% beneficial interest in 120,000 shares of
            Journal Communications, Inc. common stock.  Other members of
            Mrs. Meissner's family own or have a beneficial interest in the
            remaining 67% of the Matex Inc. shares and the 120,000 shares of
            Journal stock.

                        ITEM 11.  EXECUTIVE COMPENSATION

   Information in response to this item is incorporated herein by reference
   to the Company's proxy statement, which shall be filed with the Securities
   and Exchange Commission no later than three (3) weeks prior to the
   Company's Annual Meeting which shall be held Tuesday, June 6, 1995.

               ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

   Information in response to this item is incorporated herein by reference
   to the Company's proxy statement, which shall be filed with the Securities
   and Exchange Commission no later than three (3) weeks prior to the
   Company's Annual Meeting which shall be held Tuesday, June 6, 1995.

            ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Information in response to this item is incorporated herein by reference
   to the Company's proxy statement, which shall be filed with the Securities
   and Exchange Commission no later than three (3) weeks prior to the
   Company's Annual Meeting which shall be held Tuesday, June 6, 1995.

                                     PART IV
                ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES
                             AND REPORTS ON FORM 8-K

   (a)     1.   Financial Statements and Financial Statement Schedules

           The following consolidated financial statements of the Registrant
           are included in Item 8: 

                                                          Form 10-K

                                                         Page Number
            Consolidated Balance Sheets at
              December 31, 1994, 1993 and 1992                16

            Consolidated Statements of Earnings
              and Retained Earnings for each of
              the three years in the period ended
              December 31, 1994                               17

            Consolidated Statements of Cash Flows
              for each of the three years in the
              period ended December 31, 1994                  18

            Notes to Consolidated Financial Statements       19-24

           All schedules are omitted since the required information is not
           present, or is not present in amounts sufficient to require
           submission of the schedule, or because the information required is
           included in the consolidated financial statements and notes
           thereto.

      2.   Exhibits
           The exhibits listed below are filed as part of this annual report.


           (3)     Articles of Incorporation and Bylaws
                   as previously filed, hereby incorporated
                   by reference

           (21)    Subsidiaries of the Registrant filed
                   herewith

           (23)    Consent of Independent Auditors filed
                   herewith

           (27)    Financial Data Schedule

   <PAGE>

                                   SIGNATURES


           Pursuant to the requirements of Section 13 or 15(d) of the
   Securities Exchange Act of 1934, the Registrant has duly caused this
   Annual Report to be signed on its behalf by the undersigned, thereunto
   duly authorized.

                                 JOURNAL COMMUNICATIONS, INC.



                            By:  /s/ Robert A. Kahlor
                                 Robert A. Kahlor
                                 Chairman of the Board and CEO
                                 Principal Executive Officer



                            By:  /s/ Peter P. Jarzembinski
                                 Peter P. Jarzembinski
                                 Senior Vice President and CFO
                                 Principal Financial Officer

        Pursuant to the requirements of the Securities Exchange Act of 1934,
   this report has been signed by the following persons on behalf of the
   Registrant and in the capacities and on the dates indicated:



     /s/ Margaret E. Barr                       March 31, 1995
     Margaret E. Barr, Director


     /s/ Paul M. Bonaiuto                       March 31, 1995
     Paul M. Bonaiuto, Director


     /s/ Nancy B. Carey                         March 31, 1995
     Nancy B. Carey, Director


     /s/ James C. Currow                        March 31, 1995
     James C. Currow, Director

     /s/ Robert M. Dye                          March 31, 1995
     Robert M. Dye, Director


     /s/ Christine A. Farnsworth                March 31, 1995
     Christine A. Farnsworth, Director


                                                March   , 1995
     Gregory H. Forbes, Director


                                                March   , 1995
     Stephen O. Huhta, Director


                                                March   , 1995
     Craig A. Hutchison, Director


     /s/ Peter P. Jarzembinski                  March 31, 1995
     Peter P. Jarzembinski, Director


     /s/ Robert A. Kahlor                       March 31, 1995
     Robert A. Kahlor, Director


                                                March   , 1995
     Thomas M. Karavakis, Director


     /s/ Douglas G. Kiel                        March 31, 1995
     Douglas G. Kiel, Director


     /s/ Paul E. Kritzer                        March 31, 1995
     Paul E. Kritzer, Director


     /s/ Ronald G. Kurtis                       March 31, 1995
     Ronald G. Kurtis, Director


                                                March   , 1995
     David G. Meissner, Director


     /s/ Jeffrey S. Nye                         March 31, 1995
     Jeffrey S. Nye, Director


     /s/ Gerald D. Resler                       March 31, 1995
     Gerald D. Resler, Director


     /s/ Barbara T. Scherr                      March 31, 1995
     Barbara T. Scherr, Director


     /s/ Albert V. Scott                        March 31, 1995
     Albert V. Scott, Director


     /s/ Steven J. Smith                        March 31, 1995
     Steven J. Smith, Director

   <PAGE>
                          JOURNAL COMMUNICATIONS, INC.

                                INDEX TO EXHIBITS
                                  (Item 14(a))


     Exhibits                                                  Form 10-K
                                                               Page Number

     (3)      Articles of Incorporation and Bylaws
              as previously filed, hereby incorporated
              by reference                                          N/A

     (21)     Subsidiaries of the Registrant filed
              herewith                                              N/A

     (23)     Consent of Independent Auditors filed
              herewith                                              N/A

     (27)     Financial Data Schedule                               N/A


   N/A = Not Applicable



                                                               Exhibit No. 21

                          JOURNAL COMMUNICATIONS, INC.

                         Subsidiaries of the Registrant

        The following list shows the subsidiaries of the Registrant, their
   respective states of incorporation and the percentage of voting securities
   of each subsidiary owned by its immediate parent.  All companies listed
   have been included in the consolidated financial statements filed
   herewith.

                                                     Percent of Voting
                                                     Securities Owned
                                 State/Country       by Registrant or
        Subsidiary               of Incorporation    Immediate Parent

   Journal/Sentinel Inc.         Wisconsin           100% by Registrant
   WTMJ, Inc.                    Wisconsin           100% by Registrant
   NorthStar Print Group, Inc.   Wisconsin           100% by Registrant
   Perry Printing Corporation    Wisconsin           100% by NorthStar
                                                      Print Group
   ADD, Inc.                     Wisconsin           100% by Registrant
   MRC Telecommunications, Inc.  Wisconsin           100% by Registrant
   NorLight, Inc.                Wisconsin           100% by MRC
   Telephone Associates Long
    Distance, Inc.               Minnesota           100% by NorLight, Inc.
   Bemidji Long Distance, Inc.   Minnesota           100% by NorLight, Inc.
   PrimeNet Marketing, Inc.      Minnesota           100% by Registrant
   Trumbull Printing, Inc.       Connecticut         100% by Registrant
   Imperial Printing Company     Michigan            100% by Registrant
   Buyers' Guide, Inc.           North Carolina      100% by ADD, Inc.
   Label Products & Design,
    Inc.                         Wisconsin           100% by NorthStar
                                                      Print Group 
   Boca Publishing Company,
    Inc.                         Wisconsin           100% by ADD, Inc.
   Auto Mart Publications, Inc.  Ohio                100% by ADD, Inc.
   Nordoc Software Services      France               99% by Imperial
   Printing*
   Nordoc Europe BV.             Netherlands         100% by Imperial
   Printing
   _____________________________
   *    1% by other subsidiaries of the Registrant

        The Registrant has no controlling parent.  Twelve million nine
   hundred and sixty thousand (12,960,000) shares, 90% of the Registrant's
   issued common stock at December 31, 1994, are owned of record by Journal
   Employes' Stock Trust.  The right to vote these shares in most instances
   resides in the employees who hold units of beneficial interest in that
   trust.  Accordingly, the Registrant is not controlled by Journal Employes'
   Stock Trust and does not consider it to be a "parent" of the Registrant
   within the meaning of Regulation 12b-2(k).  See Item 12 "Security
   Ownership of Certain Beneficial Owners and Management."

                                                               Exhibit No. 23

               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


   We consent to the incorporation by reference,

   (a)  in the Registration Statement (Form S-8 No. 2-79770) pertaining to
        Journal Communications, Inc. Employes' Individual Retirement
        Agreement and in the related prospectus,

   (b)  in the Registration Statement (Form S-8 No. 33-14771) pertaining to
        Journal Employes' Stock Trust and in the related prospectus, and

   (c)  in the Registration Statement (Form S-8) pertaining to Journal
        Communications, Inc. Employes' Stock Trust and in the related
        prospectus submitted to the Securities and Exchange Commission for
        filing on March 12, 1991 with respect to 500,000 units of beneficial
        interest in said trust,

   of our report dated February 10, 1995, with respect to the consolidated
   financial statements of Journal Communications, Inc., included in this
   Annual Report (Form 10-K) of Journal Communications, Inc. 



   Milwaukee, Wisconsin          ERNST & YOUNG, LLP
   March 24, 1995


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF JOURNAL COMMUNICATIONS INC. AS OF
AND FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1994 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                      13,111,281   
<SECURITIES>                                38,964,215
<RECEIVABLES>                              100,237,579
<ALLOWANCES>                                         0
<INVENTORY>                                 33,283,375
<CURRENT-ASSETS>                           197,745,369
<PP&E>                                     466,654,440
<DEPRECIATION>                             258,506,965
<TOTAL-ASSETS>                             476,418,130
<CURRENT-LIABILITIES>                       95,324,562
<BONDS>                                      3,039,653
<COMMON>                                     3,600,000
                                0
                                          0
<OTHER-SE>                                 363,828,915
<TOTAL-LIABILITY-AND-EQUITY>               476,418,130
<SALES>                                    329,116,126
<TOTAL-REVENUES>                           634,547,960
<CGS>                                                0<F1>
<TOTAL-COSTS>                              563,775,856
<OTHER-EXPENSES>                              (777,284)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                          (1,717,757)
<INCOME-PRETAX>                             73,267,145
<INCOME-TAX>                                29,400,000
<INCOME-CONTINUING>                         43,867,145
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                43,867,145
<EPS-PRIMARY>                                     3.13
<EPS-DILUTED>                                     3.13
<FN>
<F1> Cost of tangible goods sold is not separately reported.
        

</TABLE>


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