JOURNAL COMMUNICATIONS INC
DEF 14A, 1996-05-29
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                               Exchange Act of 1934
                              (Amendment No. ____)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:

   [  ] Preliminary Proxy Statement             [  ] Confidential, for Use of
                                                     the Commission Only (as
                                                     permitted by Rule 14a-
                                                     6(e)(2))
   [X]  Definitive Proxy Statement
   [  ] Definitive Additional Materials
   [  ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section
        240.14a-12

                          JOURNAL COMMUNICATIONS, INC.
                (Name of Registrant as Specified in its Charter)

                                                               
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   Payment of Filing Fee (Check the appropriate box):

   [X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
        or Item 22(a)(2) of Schedule 14A.

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)  Title of each class of securities to which transaction applies:

        2)  Aggregate number of securities to which transaction applies:

        3)  Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
            the filing fee is calculated and state how it was determined):

        4)  Proposed maximum aggregate value of transaction:

        5)  Total fee paid:

   [  ] Fee paid previously with preliminary materials.

   [  ] Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and the date
        of its filing.

        1)  Amount Previously Paid:

        2)  Form, Schedule or Registration Statement No.:

        3)  Filing Party:

        4)  Date Filed:

<PAGE>

                          JOURNAL COMMUNICATIONS, INC.
                              333 West State Street
                           Milwaukee, Wisconsin  53203

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  June 4, 1996

   The Annual Meeting of the Stockholders of Journal Communications, Inc.
   (the "Company") will be held at the lunchroom of NorthStar Print Group,
   Inc., 1222 Perry Way, Watertown, Wisconsin 53094, on Tuesday, June 4,
   1996, at 9:00 a.m. for the purpose of electing twenty-five (25) directors,
   the names of whom are set forth in the accompanying proxy statement, to
   serve until the 1997 Annual Meeting.

   Stockholders of record at the close of business on May 3, 1996, will be
   entitled to vote at this meeting or any adjournment thereof.  Also, active
   employees of the Company or its subsidiaries who hold units of beneficial
   interest in the Journal Employees' Stock Trust as of May 3, 1996, are
   entitled to vote pursuant to the enclosed proxy.

   Regardless of the number of shares or units you own, it is important that
   you be represented at the meeting.  Therefore, please sign, date and
   return the enclosed proxy form in the return envelope provided.  If you
   attend the meeting, you may revoke your proxy and vote in person if you so
   desire.


                                 By Order of the Board of Directors,



                                 PAUL E. KRITZER,
                                   Secretary




   Dated:  May 14, 1996


   <PAGE>
                         TRUSTEES' PROXY TO UNITHOLDERS

     For the Annual Meeting of Stockholders of Journal Communications, Inc.
                           to be held on June 4, 1996


   KNOW ALL PERSONS BY THESE PRESENTS that the undersigned holders of
   12,960,000 shares of capital stock of Journal Communications, Inc., a
   Wisconsin corporation, do hereby appoint each unitholder in the Journal
   Employees' Stock Trust, as proxy with power of substitution, for and in
   the name of the undersigned to vote one share of said stock for each Trust
   unit held by such unitholder as evidenced on the transfer books of the
   Trustees at the close of business on May 3, 1996, at the Annual Meeting of
   Stockholders of said Company to be held at the time and place specified in
   the foregoing notice and at any adjournment of said meeting, in relation
   to any and all matters which may properly come before such meeting, with
   all of the powers that the undersigned would possess if personally present
   thereat.  A certified list of such unitholders, together with the number
   of shares they are so entitled to vote, has been delivered to the Company
   by the Trustees.

   This proxy is issued pursuant to the provisions of Section 21 of the
   Journal Employees' Stock Trust Agreement dated May 15, 1937, and the
   authority hereby conferred is subject to each of the restrictive
   conditions expressed therein as follows:

        "The Trustees, as soon as they shall receive notice of any meeting of
        the owners of Journal Stock, shall  issue to each owner of units,
        except ex-employee-eligibles, employee benefit trusts and employee-
        eligible-transferees, a proxy authorizing him/her or such other
        person or persons as he/she may substitute for him/her to vote at
        such meeting the number of shares of Journal Stock represented by the
        units owned by him/her, provided, however, and each such proxy shall
        so state, that neither the owner of such units nor his/her substitute
        or substitutes shall have the power or authority to vote (a) to sell
        or lease all or substantially all of the  assets of the Company, or
        (b) to dissolve the Company, or (c) to merge or consolidate the
        Company with any other corporation or corporations in which the
        Company and/or the stockholders of the Company upon completion of
        such consolidation or merger do not control directly or indirectly a
        majority of the voting stock, unless the employee-owners of at least
        two-thirds of the outstanding units owned by employee-eligibles shall
        have authorized the Trustees to offer all shares held by the Trustees
        for sale in accordance with the provisions of Section 24 to the
        classes of optionees therein defined and such options shall have
        expired within three months prior to such vote.  The Trustees may
        authorize the affixing of a facsimile of their signatures to any
        proxy with the same effect as though such proxy were signed by them
        personally.

        "The Trustees shall have exclusive authority to vote all shares of
        Journal Stock represented by units owned by ex-employee-eligibles,
        employee benefit trusts and employee-eligible transferees."

   The Trustees will vote 5,593,876 units owned by ex-employee-eligibles,
   employee benefit trusts and employee-eligible transferees.



   Dated:  May 13, 1996

                     Trustees Under Journal Employees' Stock
                       Trust Agreement, dated May 15, 1937


          ROBERT A. KAHLOR                     DOUGLAS G. KIEL

          STEVEN J. SMITH                      PAUL M. BONAIUTO
  
          THOMAS M. KARAVAKIS

   <PAGE>
                          JOURNAL COMMUNICATIONS, INC.
                              333 West State Street
                           Milwaukee, Wisconsin  53203

                                 PROXY STATEMENT

   Solicitation of Proxies
   The enclosed Proxy is solicited by the Board of Directors of Journal
   Communications, Inc. (the "Company"), a Wisconsin corporation, for use at
   the Annual Meeting of Stockholders at 9 a.m. on Tuesday, June 4, 1996 (the
   "Annual Meeting"), in the lunchroom of NorthStar Print Group, Inc., 1222
   Perry Way, Watertown, Wisconsin  53094. In addition to the use of the
   mails at Company expense, the Company may, if it deems it desirable,
   solicit proxies personally, by telephone, by e-mail, by facsimile or by
   other written communication. Solicitations will be made by regular
   employees of the Company at Company expense; however, no such person will
   receive any compensation over and above his normal remuneration.  A
   stockholder or unitholder who executes a proxy may revoke it by giving
   written notice to the Secretary of the Company before the meeting or by so
   stating in the open meeting before the proxy is exercised.  Any proxy that
   is not revoked will be voted at the meeting in accordance with the
   instructions given on the enclosed proxy form.  This proxy statement and
   enclosed proxy card are being sent to shareholders and unitholders on or
   about May 14, 1996.

   Outstanding Voting Securities
   The Company has only one class of stock authorized and outstanding
   ("Journal Stock").  Stockholders of record at the close of business on May
   3, 1996, are entitled to notice of the meeting and to vote the shares of
   Journal Stock held on that date.  Each share is entitled to one vote. 
   Directors will be elected by a plurality of votes cast at the Meeting
   (assuming a quorum is present).  For this purpose, "plurality" means that
   the individuals receiving the largest number of votes are elected as
   directors, up to the maximum number of directors to be chosen at the
   election.  Consequently, any shares or units of beneficial interest not
   voted at the Meeting, whether due to abstention or otherwise, will have no
   impact on the election of directors.  On May 3, 1996,  14,400,000 shares
   of Journal Stock were outstanding, of which 12,960,000 shares were held by
   the Trustees of the Trust under the Journal Employees' Stock Trust
   Agreement ("JESTA"), dated May 15, 1937, which shares were, in turn,
   represented by a like number of units of beneficial interest ("units")
   issued by the JESTA Trustees.  See "Beneficial Ownership under JESTA" for
   a further description of JESTA and the voting rights of the holders of
   units ("unitholders").  On May 3, 1996, the Company was the holder of
   1,199,087 units, which will not be voted at the meeting.

   Principal Shareholders
   Listed in the following table are the beneficial owners as of May 3, 1996,
   of more than five percent (5%) of the  issued Journal stock.   


    Name and Address       Title of    Type of     Amount      Percentage
                           Class       Ownership   Owned       of Class


    Journal Employees'     Common      Beneficial  12,960,000      90% 
    Stock Trust,                       and Record
    333 W. State St.,
    Milwaukee, WI
    53203

    Matex Inc.,            Common      Beneficial  1,320,000      9.2% 
    735 N. Water St.,                  and Record
    Milwaukee, WI
    53202


   Ownership by Directors and Officers as a Group
   Voting securities beneficially owned by directors and director nominees
   are disclosed under "Election of Directors", below.  The twenty-seven (27)
   directors, director nominees and officers of the Company as a group (but
   excluding David G. Meissner) are the beneficial owners of 531,447 units,
   or 3.7% of the number of issued shares of Journal Stock.  Mr. Meissner
   owns no units but is an officer and director of Matex Inc., which owns
   1,320,000 shares of Journal Stock.  Mr. Meissner's wife and two adult
   children are also officers and directors of Matex Inc., and together they
   own or have a beneficial interest in 33% of the outstanding common stock
   of Matex Inc.  Mrs. Meissner also has a 33% beneficial interest in a trust
   that holds 120,000 shares of Journal Stock.  Other members of Mrs.
   Meissner's family own or have a beneficial interest in the remaining 67%
   of Matex Inc. shares and the trust that holds the 120,000 shares of
   Journal stock.  

   Beneficial Ownership Under  JESTA

   On May 3, 1996, the Journal Employees' Stock Trust (the "Stock Trust"), of
   which Robert A. Kahlor, Steven J. Smith, Thomas M. Karavakis, Douglas G.
   Kiel and Paul M. Bonaiuto are the Trustees, owned of record 12,960,000
   shares or ninety percent (90%) of the outstanding Journal Stock.  The
   Stock Trust issues units, each unit representing one share of Journal
   Stock.  On May 3, 1996, the 12,960,000 units of beneficial ownership
   issued by the Stock Trust were owned as follows:  Active employee
   unitholders, 6,167,037, retirees and trusts, 5,593,876, and Journal
   Communications, Inc., 1,199,087. 

   The Trustees are required to deliver to each employee unitholder a proxy,
   with the right of substitution, for the number of shares of Journal Stock
   represented by his/her units.  The Trustees' proxy, which is included with
   this proxy statement, is subject to certain limitations in the Journal
   Employees' Stock Trust Agreement.  Those limitations are set forth in the
   "Trustees' Proxy to Unitholders."

   Whenever a unitholder ceases to be an employee of the Company for any
   reason except retirement, corporate downsizing or restructuring, the
   unitholder must  offer his/her units for resale to employees designated by
   the President of the Company.  The President cannot allocate units to
   himself.  Employees who retire or are separated from the Company due to
   downsizing or restructuring may retain a decreasing percentage of their
   units for a limited number of years.  Employee benefit trusts are eligible
   to hold units.  All units held by retirees, employee benefit trusts and
   other trusts are voted by the Trustees of the Stock Trust.  On the record
   date, retirees and trusts held 5,593,876  units representing forty-two
   percent (42%) of the outstanding and issued Journal Stock.

   All of the Trustees are directors and officers of the Company and receive
   no additional compensation for this service.  They have no beneficial
   interest in the Journal Stock owned by the Trust other than through the
   units they own individually.

                              ELECTION OF DIRECTORS

   The Company's By-laws provide that the number of directors shall be no
   less than three (3) and no more than twenty-six (26) and that all
   directors shall be elected annually. Twenty-five (25) directors have been
   nominated to serve until the next Annual Meeting of Stockholders.
   Management intends to vote its proxies for the election of the twenty-five
   (25) nominees listed below.  Although management expects that each of the
   nominees will be available for election, if any of them is not a candidate
   at the time the election occurs, the proxies will be voted for the other
   nominees and may be voted for substituted nominees.   Pursuant to the
   Company's By-laws, written notice of other qualifying nominations for
   election to the Board of Directors must have been received by the
   Secretary by March 15, 1996.  As no notice of any such other nominations
   was received, no other nominations for election to the Board of Directors
   may be made at the Meeting.  The nominees for directors of the Company are
   listed in the following table.

   <TABLE>
   <CAPTION>

       Nominees         Principal Occupation (1)     Age        Date Elected           Units Owned
                                                                  Director            Beneficially (2)

    <S>                  <C>                          <C>      <C>                           <C>
    Todd K. Adams        Senior Vice President &      37       (3)                           13,475
                         Chief Financial Officer,
                         Journal Sentinel Inc.

    Paul M. Bonaiuto     Senior Vice President &      45       June 8, 1993                  13,000
                         Chief Financial Officer

    James J. Ditter      Vice President;              34       September 6, 1995              2,740
                         President, MRC
                         Telecommunications, Inc.

    Robert M. Dye        Vice President               48       March 6, 1990                 41,580

    Christine A.         Assistant Secretary and      47       June 8, 1993                  31,550
     Farnsworth          Corporate Retirement
                         Benefits Manager

    Gregory H. Forbes    Vice President;              46       June 8, 1993                  25,000
                         President, IPC
                         Communication Services,
                         Inc.

    Richard J. Gasper    President, NorthStar Print   52       (3)                            4,680
                         Group, Inc.

    Rhonda G.            Secretary to Marketing       42       (3)                            2,075
     Giebenrath          Manager, Circulation
                         Department, Journal
                         Sentinel Inc.

    David J. Hauser      Layout Artist, Creative      41       (3)                            2,445
                         Advertising Services,
                         Journal Sentinel Inc.

    Thomas J. Heinen     Suburban Issues Reporter,    47       (3)                            7,620
                         Milwaukee Journal Sentinel,
                         Journal Sentinel Inc.

    Stephen O. Huhta     Vice President;              40       June 8,1993                   26,355
                         Senior Vice President of
                         Operations, Add, Inc.

    Robert A. Kahlor     Chairman of the Board & CEO  62       March 6, 1973                 90,435

    Thomas M. Karavakis  Senior Vice President;       65       June 5, 1984                  77,035
                         President, Add, Inc.

    Mark J. Keefe        President, PrimeNet          36       (3)                            3,000
                         Marketing Services, Inc.

    Douglas G. Kiel      Senior Vice President;       47       June 4, 1991                  30,000
                         President, Journal
                         Broadcast Group, Inc.

    Paul E. Kritzer      Vice President and           54       June 5, 1990                  35,070
                         Secretary

    Ronald G. Kurtis     Vice President;              49       June 8, 1993                  54,800
                         Senior Vice President &
                         CFO, Journal Broadcast
                         Group, Inc.

    David G. Meissner    Executive Director, The      58       June 7, 1988                      (4)
                         Public Policy Forum


    Armin J. Ott         Meteorologist, WTMJ News,    48       (3)                            1,320
                         Journal Broadcast Group,
                         Inc.

    Donna M. Riehle      Investment Savings Plan      28       (3)                               75
                         Assistant, Journal
                         Communications, Inc.

    Ralph P. Schumacher  Color Artist, Production     52       (3)                            1,100
                         Department, Journal
                         Sentinel Inc.

    Steven J. Smith      President                    46       June 2, 1987                  73,880

    Keith K. Spore       Senior Vice President;       53       September 6, 1995             22,000
                         President, Journal Sentinel
                         Inc.

    Christopher S.       Marketing Manager, Add,      26       June 6, 1995                     570
     Thomas              Inc. (Waupaca)

    David M. Thomas      Sheeter Operator, NorthStar  28       (3)                              182
                         Print Group, Inc.
                         (Milwaukee)


   <FN>
   ____________________________
   (1)  All nominees except David G. Meissner, Paul M. Bonaiuto, Gregory H.
        Forbes, James J. Ditter, Mark J. Keefe, Richard J. Gasper and
        Christopher S. Thomas have been employed by the Company for over five
        (5) years at the time of the Annual Meeting.  Mr. Meissner is not
        employed by the Company.  Mr. Bonaiuto has been Chief Financial
        Officer since January 1996 and was elected Section Vice President on
        March 5, 1996.  Previously, he had been President of NorthStar Print
        Group, Inc., from June 1994 to January 1996; Senior Vice President of
        Perry Printing Corporation, then a subsidiary of the Company, from
        July 1992 to June 1994, and Executive Vice President of The Peterson
        Group, Wilmington, Delaware, a private equity investment firm, for
        the remainder of the past five-year period.  Mr. Forbes joined the
        Company in 1992 when Imperial Printing Company, of which he was
        President and owner, was acquired by the Company.  Mr. Ditter was
        elected President of MRC Telecommunications, Inc., in September 1995
        after serving as that company's Chief Financial Officer, Vice
        President and Senior Vice President  since August 1992.  Prior to
        that, Mr. Ditter had been the Controller for Peck Foods Corporation,
        Milwaukee.  Mr. Keefe was elected President of PrimeNet Marketing
        Services, Inc. in October 1995.  Prior to that he had been a manager
        in the Minneapolis office of FDC, Inc., where he was a vice president
        from April 1992 to December 1993, and vice president and general
        manager of the Computer Services Division of Donnelley Marketing,
        Inc., in Minneapolis from January 1994 to September 1995.  Mr. Gasper
        was elected President of NorthStar Print Group, Inc., in January
        1996.  Prior to that, he had been the vice president and general
        manager of Label Products & Design, Inc., from April 1993 to December
        1995, and President of Competitive Advantage, Inc., a  consulting
        company in Florence, South Carolina, for two years.  Mr. Thomas, who
        joined Add, Inc. in March 1992, had previously been an educational
        software writer for The Conover Company, Oshkosh, Wisconsin.
   (2)  No director or officer owns one percent (1%) of the outstanding
        Journal Stock, except as noted above in "Ownership by Directors and
        Officers as a Group."
   (3)  New nominee for election as director of the Company at the Annual
        Meeting.
   (4)  See "Ownership of Directors and Officers as a Group," above.
   </TABLE>

   Directors' Fees
   The Company does not pay fees to its directors for their service on the
   Board of Directors or for attendance at meetings of the Board.  All
   Directors except Mr. Meissner are full-time employees of the Company or a
   subsidiary and are compensated in their capacities as employees.  The
   members of the Compensation Committee receive an annual retainer of $3,000
   plus $1,000 for each meeting of the Compensation Committee attended.

   Board of Directors' Affiliations
   The following affiliation existed between the Company and a director in
   1995.  David G. Meissner was President of Morgan&Myers/The Barkin Group, a
   Milwaukee public relations firm, through March 1995.  Upon management's
   request, his firm provided consulting services to the Company at a cost of
   $11,021 between January 1, 1995, and March 28, 1995.  On March 29, 1995,
   Mr. Meissner terminated his employment and equity ownership with this
   firm.  

   The Board of Directors and Committees
   The Board of Directors met four (4) times during 1995.  All of the
   directors of the Company during 1995 attended at least 75% of the
   aggregate of the (i) full meetings of the Board of Directors and (ii)
   meetings of  committees of  the Board of Directors.  In addition, the
   Board of Directors adopted resolutions by unanimous written consent
   without a meeting on three (3) occasions in 1995.

   The Board of Directors has one  committee, the Compensation Committee,
   which held two (2) meetings in 1995.  The Board of Directors does not have
   an executive committee, an audit committee or a nominating committee.

   The Compensation Committee is charged with the responsibility for assuring
   that the officers and key management personnel of the company are
   effectively compensated in terms of salary and benefits that are
   internally equitable and externally competitive.  The members of the
   Compensation Committee are David G. Meissner (Chair), James L. Forbes and
   Roger D. Peirce.  (James L. Forbes is not related to Gregory H. Forbes). 
   Mr. Forbes and Mr. Peirce are not directors of the Company.  No member of
   the Compensation Committee can be an employee of the Company.  In March
   1995, Mr. Meissner became the Executive Director of The Public Policy
   Forum, a non-profit civic organization dedicated to providing research on
   civic issues in Milwaukee, Mr. Forbes ws President/CEO of Badger Meter,
   Inc., Milwaukee, and Mr. Peirce was President of Valuation Research
   Corporation, Milwaukee.  

   Executive Compensation
   The following table sets forth the 1995 compensation for the Company's
   Chief Executive Officer and the four highest-paid executive officers, as
   well as the total compensation paid to each individual for the last three
   fiscal years:

   <TABLE>
                           Summary Compensation Table
                            Annual Compensation 
   <CAPTION>
     Name & Principal                                     Incentive           All Other
     Position                   Year        Salary       Compensation        Compensation

     <S>                        <C>         <C>            <C>                    <C>
     Robert A. Kahlor           1995        486,971        67,275                 3,750
     Chairman of the Board      1994        397,150        55,500                 3,750
     and Chief Executive        1993        362,619             0                 5,896
     Officer

     Steven J. Smith            1995        366,468        37,571                 3,750
     President                  1994        297,730        33,595                 3,750
                                1993        271,173             0                 2,358

     Peter P. Jarzembinski      1995        300,300         9,900                 3,750
     Senior Vice President      1994        229,474        24,958                 3,750
     & CFO (Resigned            1993        206,517             0                 5,380
     January 3, 1996)

     Thomas M. Karavakis        1995        240,973        23,500                 3,750
     Senior Vice President;     1994        212,710        82,416                 3,750
     President of Add, Inc.     1993        190,290        22,792                 4,757

     Douglas G. Kiel            1995        271,678        82,960                 3,750
     Senior Vice President,     1994        208,246        84,000                 3,124
     President of Journal       1993        181,549        15,481                 3,569
     Broadcast Group, Inc.
   </TABLE>

   Other Compensation.  
   The Journal Communications, Inc. Investment Savings Plan is maintained for
   eligible employees of Journal Communications, Inc., Journal  Sentinel
   Inc., Journal Broadcast Group, Inc., Add, Inc. (and its subsidiaries),
   PrimeNet Marketing Services, Inc., NorthStar Print Group, Inc., Trumbull
   Printing, Inc., and MRC Telecommunications, Inc. (and its subsidiaries).
   Employees of IPC Communication Services, Inc. became eligible to
   participate in the Journal Communications, Inc. Investment Savings Plan 
   on January 1, 1996.   Employees covered by union pension plans that
   receive Company contributions may also participate in the Company's
   Investment Savings Plan, but such employees are not eligible to receive
   matching Company funds.

   All of the five highest-compensated officers were participants in the
   Journal Communications, Inc. Investment Savings Plan.  Employer
   contributions to the plan on behalf of these officers are listed in the
   Summary Compensation Table above.   

   Pension Plan  
   The Journal Employees' Pension Trust is completely funded by the Company. 
   The amount of the Company's annual contributions to the plan cannot be
   determined on an individual basis, because the plan has no individual
   accounts. Company contributions are accrued based on amounts required to
   be funded under provisions of the Employee Retirement Income Security Act
   of 1974 (ERISA).  The amount of accrued benefits is actuarially determined
   by Hewitt & Associates under the accrued benefit valuation method.  The
   plan was approved by the IRS on October 6, 1986.  It is a defined benefit
   pension plan that provides benefits for employees of Journal
   Communications, Inc., Journal Sentinel Inc., Journal Broadcast Group,
   Inc., Add, Inc. (and its subsidiaries), MRC Telecommunications, Inc. (and
   its subsidiaries), Trumbull Printing, Inc., and PrimeNet Marketing
   Services, Inc. who meet minimum age and service eligibility requirements. 
   The normal monthly retirement benefit under the plan, assuming attainment
   of the normal retirement age specified by the plan and payments in the
   form of a life annuity, is determined in accordance with a formula that
   takes into account the following factors:  final average monthly
   compensation during the last five years of employment (taking into account
   base salary and incentive compensation as reported in the Summary
   Compensation Table), number of years of active plan participation and an
   actuarially determined Social Security offset.  

   The following table shows the approximate annual retirement benefit
   payable on retirement at age 65 under the Journal Communications, Inc.
   Employees' Pension Trust for employees in specified compensation ranges
   with varying years of participation in the plan:

                       Estimated Annual Retirement Benefit

             Five Year          Years of Plan Participation
      Average Compensation          20        30        40

              $200,000           $ 48,400  $ 72,600  $ 88,700
               250,000             61,400    92,100   112,500
               300,000             74,400   111,600   136,200
               350,000             87,400   131,100   160,000
               400,000            100,400   150,600   183,700

   With respect to the officers and directors listed in the "Summary
   Compensation Table" above, all five were participants in the pension plan. 
   Mr. Kahlor has 24 years of plan participation, Mr. Smith has 20 years, Mr.
   Jarzembinski has 16 years, Mr. Karavakis has 15 years, and Mr. Kiel has 9
   years.  

   Employee Incentive Plan  
   All full-time and part-time employees with at least one year of service
   with Journal Communications, Inc., Journal Sentinel Inc., Journal
   Broadcast Group, Inc., NorthStar Print Group, Inc., MRC
   Telecommunications, Inc., Add, Inc., and PrimeNet Marketing Services, Inc.
   (and, starting on January 1, 1996, IPC Communication Services, Inc.), are
   eligible to share in the benefits of the Employee Incentive Plan.   Under
   this plan, employee incentive bonuses are based on the operating earnings
   goals their company or operating unit achieves.  Goals for each company
   are established annually by management.  For an employee whose entity
   achieves operating earnings targets, the bonus payment will equal between
   two percent (2%) and six percent (6%) of the employee's eligible base pay,
   which includes commissions but excludes overtime.

   Compensation Committee Report
   In 1993, the Board of Directors established a compensation committee to be
   comprised of three members, none of whom would be an employee, to develop
   and implement compensation plans for senior management.  The Board of
   Directors charged the Compensation Committee with the responsibility for
   assuring that officers and key management personnel of the corporation are
   effectively compensated in terms of salaries and benefits that are based
   on performance as well as being internally equitable and competitive with
   the market.  Specifically, the Compensation Committee was directed to (i)
   independently review and approve the compensation plan proposed by the
   Chairman/CEO for the President, the Senior Vice President/CFO and the
   Presidents of the subsidiaries, and (ii) formulate and implement a
   compensation plan for the Chairman/CEO.

   For 1995, senior management compensation was reviewed by the Compensation
   Committee, and, where appropriate, was adjusted to continue phasing base
   salary levels closer to the targeted range of 90% of the median for the
   industry.   The Compensation Committee has established the following
   policies for executive base compensation, an annual incentive program, a
   long-term incentive program, and compensation for the chief executive
   officer.

        1.   Executive Base Compensation Plan.
   The Compensation Committee adopted the principle that the Company's
   executive compensation policy should be based primarily on performance. 
   Compensation should also reflect the Company's desire to attract and
   retain quality talent and the need to be competitive in the marketplace.
   With information provided by the Actuarial, Benefits and Compensation
   Division of Ernst & Young (Chicago), the Compensation Committee reviewed
   the Company's historical performance, current salary levels and the media
   industry workplace.  With that information, the Committee received
   recommendations from management and approved executive pay grade levels
   that take into consideration market salary medians for 1995.  

        2.   Executive Annual Incentive Plan.
   The Compensation Committee designed the Management Annual Incentive Plan
   to reward key individuals for achieving pre-established financial and non-
   financial goals that support the Company's annual business objectives and
   mission to enhance the value of employee-owners' investment.  This annual
   incentive plan rewards executive performance as measured by net return on
   invested capital and annual growth in revenue, factors that primarily
   determine unitholders' value.  For executives of Journal Communications,
   Inc., the annual incentives are based eighty percent (80%) on corporate
   financial performance and twenty percent (20%) on non-financial goals. 
   For subsidiary presidents and other key managers, the annual incentives
   are based sixty percent (60%) on subsidiary performance, twenty percent
   (20%) on corporate performance and twenty percent (20%) on non-financial
   goals.  Participation in this plan is limited to key employees of the
   Company and its subsidiaries whose job responsibilities have a direct
   impact on the strategic goals of the Company.  The goals established for
   each employee shall determine the minimum, median and maximum payments
   receivable annually under the plan.  Minimum performance is expected to be
   achieved eighty percent (80%) of the time, median performance fifty
   percent (50%) of the time and maximum performance twenty percent (20%) of
   the time.  Each participant will be apprised annually of the financial
   performance matrix and other goals that will determine the potential
   incentive payment the participant can receive.  

        3.   Executive Long-Term Incentive Plan.
   The Compensation Committee established a Management Long-Term Incentive
   Plan to motivate and drive management behavior to achieve results that
   will enhance the employee-owner's investment over the long term.  The
   incentive plan approved by the Committee is based on net return on equity
   over a three-year period.  Corporate executives will be rewarded one
   hundred percent (100%) on Journal Communications' performance while
   subsidiary presidents will be rewarded sixty percent (60%) on subsidiary
   performance and forty percent (40%) on corporate performance. 
   Participation in this incentive plan is limited to key employees of the
   Company and its subsidiaries whose job responsibilities have a direct
   impact on the strategic goals of the Company.  The initial participants in
   this plan are limited to the Chairman/CEO, President, Senior Vice
   President/CFO and the Presidents of the subsidiaries.  No payments will be
   achievable until 1996, and no awards were made under this plan as of the
   end of fiscal year 1995.  

        4.   CEO's Compensation.
   The Chairman/CEO's total yearly compensation is dependent upon the
   Company's overall performance and growth of shareholder value.  Factors
   influencing the Compensation Committee's determination of the
   Chairman/CEO's base compensation included the continued growth of the
   Company, the increased growth in the value of Journal Communications'
   stock units, the execution of the sale of Perry Printing Corporation and
   the merger of the Milwaukee newspapers, the chairman's continued efforts
   to diversify the Company's business, and recognition that his current
   compensation is below competitive norms within the industry.  

   Stock Performance Graph
   The following graph shows a comparison of cumulative total returns for the
   Company's Common Stock ("JCI"), the Standard & Poor's 500 Stock Index
   ("S&P 500") and a "Peer Group" comprised of ten (10) other diversified
   media corporations.
 
                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN
          Among Journal Communications, Inc., S&P 500 and a Peer Group


                            [Stock performance graph]


                  1990      1991      1992      1993      1994      1995
   S & P 500      100       130       140       155       157       215
   Peer Group     100       120       139       160       152       187
   JCI            100       109       119       129       139       150

   The total cumulative return on investment (change in the year-end stock
   price plus reinvested dividends) (the "Total Return") for Journal Stock is
   based on a $100 investment as of January 1, 1991.  The price of Journal
   Stock is calculated thirteen (13) times a year, or every four (4) weeks,
   using a formula that is based on the Company's earnings and assets over a
   five (5) year period.  The formula is stated in Section 25 of the Journal
   Employees' Stock Trust Agreement, dated May 15, 1937.  The Total Return
   for the S & P 500 Index is based on a $100 investment as of January 1,
   1991.  The Total Return for the Peer Group Index is based on a $100
   investment in the ten (10) companies included in the Index, as of January
   1, 1991.  Companies in the Peer Group are:  A. H. Belo Corporation,
   Gannett, Inc., Knight Ridder, Inc., Lee Enterprises, Inc., McClatchy
   Newspapers, Inc., The New York Times Company, Pulitzer Publishing Company,
   The E. W. Scripps Company,  Tribune Company and The Washington Post
   Company.  (Affiliated Publications, Inc., was merged into The New York
   Times Company in 1993 and has been deleted from the Peer group.)

                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

   The Board of Directors of Journal Communications, Inc., appointed Ernst &
   Young, LLP, 111 East Kilbourn Avenue, Milwaukee, Wisconsin 53202, as the
   independent public accountant for the year 1995.  In accordance with past
   Company practice, it is not expected that a representative of Ernst &
   Young will attend the Annual Meeting.  The 1995 Annual Report, which was
   mailed to all stockholders during March of this year, will be officially
   accepted at the annual meeting on June 4, 1996.  Any shareholder or
   unitholder having a question about the 1995 Annual Report or the Company's
   relationship with Ernst & Young should direct it to Paul M. Bonaiuto,
   Senior Vice President/CFO, P. O. Box 661, Milwaukee, Wisconsin  53201 (333
   West State Street, Milwaukee, Wisconsin 53203).  Mr. Bonaiuto will forward
   questions to Ernst & Young, and it will respond to such questions as soon
   as possible.

   Ernst & Young has served as the Company's certified public accountant for
   many years.  During 1995, it performed an audit examination of the
   consolidated financial statements of the Company for inclusion in the
   Annual Report to stockholders and required filings with the Securities &
   Exchange Commission.  Additionally, Ernst & Young performed the annual
   audit of Journal Employees' Stock Trust, the Journal Employees' Profit-
   Sharing Trust, the Journal Employees' Retirement Trust and the Journal
   Communications Pension Trust.  (On October 1, 1995, the Journal Employees'
   Profit-Sharing Trust and the Journal Employees' Retirement Trust were
   consolidated into the Journal Communications Investment Savings Plan.)

                                  OTHER MATTERS

   A copy of the Form 10-K as filed with the Securities & Exchange Commission
   will be furnished without charge to stockholders or unitholders upon
   written request directed to Paul E. Kritzer, Secretary, Journal
   Communications, Inc., P. O. Box 661, Milwaukee, Wisconsin 53201 (333 West
   State Street, Milwaukee, Wisconsin  53203).

   A stockholder or unitholder wishing to include a proposal in the Company's
   proxy statement for the 1997 Annual Meeting of Stockholders must forward
   the proposal to the Secretary so it is received by Monday, February 3,
   1997.  The Company's By-laws establish procedures for nominations for
   elections of directors of the Company and for bringing business before any
   annual meeting of stockholders of the Company.  Any such notice must
   contain certain information about the proposed business or the nominee and
   the stockholder or unitholder making the proposal.

   The management does not intend to present to the meeting any matters not
   referred to in the foregoing Notice of Annual Meeting and does not know of
   any matters that will be presented to the meeting by others. 


                                      By Order of the Board of Directors,



                                      PAUL E. KRITZER
                                      Vice President & Secretary


   May 14, 1996


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