JOURNAL COMMUNICATIONS INC
10-Q, 1996-07-31
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                                    FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934


   For Quarter Ending   June 16, 1996 
                 (6 Accounting Periods)

   Commission file number 0-7831




                          JOURNAL COMMUNICATIONS, INC.
             (Exact name of registrant as specified in its charter)


                WISCONSIN                           39-0382060           
   (State or other jurisdiction of               (I.R.S. Employer
    incorporation or organization)              Identification No.)



   Journal Square, P.O. Box 661, 333 W. State St., Milwaukee, Wisconsin 53201
   (Address of principal executive offices)                        (Zip Code)



                                  414-224-2728
              (Registrant's telephone number, including area code)



                                                                     
      (Former name, former address and former fiscal year, if changed since
                                  last report)


             Indicate by check mark whether the registrant (1) has
             filed all reports required to be filed by Section 13
             or 15 (d) of the Securities Exchange Act of 1934
             during the preceding 12 months (or for such shorter
             period that the registrant was required to file such
             reports), and (2) has been subject to such filing
             requirements for the past 90 days.  YES   X     NO     



   Number of shares of Common Stock Outstanding - June 16, 1996    13,054,898

   <PAGE>
                                    FORM 10-Q

                          JOURNAL COMMUNICATIONS, INC.



   Quarter Ended June 16, 1996                  Commission file number 0-7831
          (6 Accounting Periods)


                                      INDEX


                                                                   Page No.

   Part I. Financial Information

     Consolidated Condensed Balance Sheets
     June 16, 1996 and December 31, 1995                              2

     Consolidated Condensed Statements of Income
     Six Periods Ended June 16, 1996 
     and June 18, 1995                                                3

     Consolidated Condensed Statements of Cash Flows
     Six Periods Ended June 16, 1996 
     and June 18, 1995                                                4

     Notes to Consolidated Condensed
     Financial Statements                                             5

     Management's Discussion and Analysis of
     Consolidated Financial Condition and Results of
     Operations                                                       6


   Part II. Other Information                                         7

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

   For Quarter Ended June 16, 1996           Commission file number 0-7831
          (6 Accounting Periods)

                      Consolidated Condensed Balance Sheets
                      June 16, 1996 and December 31, 1995 
                             (Dollars in thousands)

   ASSETS                                        6/16/96       12/31/95
                                                (Unaudited)
   Current Assets:
     Cash                                        $  9,193     $ 10,133 
     Short-term investments                        33,261       61,362 
     Receivables                                   90,356       94,671 
     Inventories:
       Paper and supplies                          16,136       19,143 
       Work in process                              5,278        4,559 
       Finished goods                               7,296        7,590 
                                                  -------     -------- 
                                                   28,710       31,292 
     Prepaid expenses                              11,706        9,212 
     Prepaid income taxes                            ----        4,198 
     Deferred income Taxes                          4,706        4,706 
                                                  -------      ------- 
            Total current assets                  177,932      215,574 

   Property and equipment, less accumulated
    depreciation of $219,017 and $206,464         164,348      160,433 
   Deferred charges and other assets               71,476       65,473
   Goodwill                                        38,833       33,259 
                                                  -------      ------- 
           Total Assets                          $452,589     $474,739 
                                                  =======      ======= 

   LIABILITIES AND STOCKHOLDERS' EQUITY

   Current liabilities:
      Accounts payable                           $ 40,441     $ 33,592 
      Taxes on income                               2,173         ---- 
      Accrued liabilities                          55,303       63,977 
      Current portion of long-term obligations      6,674        6,889 
                                                  -------      ------- 
           Total current liabilities              104,591      104,458 

   Long-term obligations                            2,045        2,762 
   Deferred income taxes                            1,189        1,189 
   Stockholders' equity:
       Common stock - Authorized and issued
       14,400,000 ($0.25 par value)                 3,600        3,600 
       Retained earnings                          390,347      390,279 
       Treasury stock, at cost                    (49,183)     (27,549)
                                                  -------      ------- 
           Total stockholders' equity             344,764      366,330 
                                                  -------      ------- 
           Total liabilities and
             stockholders' equity                $452,589     $474,739 
                                                  =======      ======= 

   Note:  The balance sheet at December 31, 1995 has been derived from the
   audited financial statements at that date but does not include all the
   information and footnotes required by generally accepted accounting
   principles for complete financial statements. 

     See accompanying notes to consolidated condensed financial statements.

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


   For Quarter Ended    June 16, 1996           Commission file number 0-7831
                     (6 Accounting Periods)        

   <TABLE>
                   Consolidated Condensed Statements of Income
            (Dollars in thousands except share and per share amounts)
   <CAPTION>

                                                  Three Periods Ended                 Six Periods Ended
                                                06/16/96        06/18/95          06/16/96            06/18/95
                                              (Unaudited)      (Unaudited)      (Unaudited)         (Unaudited)

   <S>                                        <C>             <C>               <C>                <C>
   Net Sales                                    $141,989        $134,783          $273,678           $261,004

   Operating costs and expenses:
     Cost of sales                                82,715          75,249           161,779            149,082
     Selling/administrative expenses              44,397          42,291            87,108             82,287
     Restructuring charges-Note 4                   ----          14,945               ---             14,945
                                                 -------         -------           -------            -------
                                                 127,112         132,485           248,887            246,314
                                                 -------         -------           -------            -------
   Operating Earnings                             14,877           2,298            24,791             14,690

     Dividend and interest income                    809             306             1,863              1,685
     Interest expenses                               (36)            (65)              (49)               (71)
                                                --------        --------          --------           --------
   Earnings before income taxes                   15,650           2,539            26,605             16,304

   Provision for income taxes                      6,501             901            10,949              6,409
                                                --------        --------          --------           --------
   Income from Continuing Operations               9,149           1,638            15,656              9,895

   Discontinued Operations-Note 3:

     Earnings,  net of applicable income tax
      expense of $487 and $1,489                    ----             101              ----              1,562

     Gain on sale, net of applicable
     income tax expense of $9,710                   ----          14,565              ----             14,565
                                                 -------         -------           -------            -------
   Net Income                                   $  9,149        $ 16,304          $ 15,656           $ 26,022
                                                 =======         =======           =======            =======
   Weighted average number of common
     shares outstanding                       13,157,823      14,028,126        13,373,057         14,070,107
                                              ==========      ==========        ==========         ==========
   Earnings per share:
     Continuing Operations                          0.68             .12              1.17                .70
     Discontinued Operations                        ----            1.04              ----               1.15
                                                    ----            ----              ----               ----
                                                   $0.68           $1.16             $1.17              $1.85
                                                    ====            ====              ====               ====
   Cash dividend per share                         $0.55           $0.55             $1.10              $1.00
                                                    ====            ====              ====               ====
   </TABLE>


   See accompanying notes to consolidated condensed financial statements.

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

   For Quarter Ended June 16, 1996             Commission file number 0-7831
             (6 Accounting Periods)

                 Consolidated Condensed Statements of Cash Flows
                             (Dollars in thousands)

                                                      Six Periods Ended
                                                  06/16/96        06/18/95 
                                                 (Unaudited)    (Unaudited)
                                                                   (Note 3)
   Cash flow from operating activities:
   Earnings from continuing operations              $15,656         $ 9,895 
   Adjustments to net earnings for
     Non-cash items:
         Depreciation and amortization               16,524           15,117
         Change in:
           Accounts receivable                        4,314          (2,142)
           Inventories                                2,496          (5,487)
           Accounts payable                           6,848          (3,075)
           Other current assets and
             liabilities                             (5,862)         11,763 
                                                    -------         ------- 
             Net cash provided by
               operating activities                 $39,976         $26,071 
                                                     ------          ------ 
   Cash flow from investing activities:
     Property and equipment expenditures            (15,089)        (15,438)
     Assets of business acquired                    (16,154)        (12,814)
     Net (increase) decrease in short-term
      investments                                    28,101         (59,761)
                                                    -------         ------- 
              Net cash used for investing
                 activities                          (3,142)        (88,013)
                                                    -------          ------ 
   Net cash provided by discontinued
    operations-Note 3                                   ----         79,958 

   Cash flow from financing activities:
      Purchase of treasury stock                    (29,715)         (3,550)
      Reduction in long-term obligations             (1,773)         (2,915)
      Sale and distribution of treasury stock         8,129             635 
      Cash dividends                                (14,415)        (14,059)
                                                    -------         ------- 
              Net cash used for
                financing activities                (37,774)        (19,889)
                                                     ------          ------ 
   Net increase (decrease) in cash                     (940)         (1,873)

   Cash:
     Beginning of year                               10,133          13,111 
                                                     ------          ------ 
     End of year                                   $  9,193         $11,238 
                                                    =======          ====== 


            See notes to condensed consolidated financial statements.

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.



   For Quarter Ended June 16, 1996           Commission file number 0-7831
             (6 Accounting Periods)


              Notes to Consolidated Condensed Financial Statements
                                   (Unaudited)


   1.    The accompanying unaudited consolidated condensed financial
         statements have been prepared in accordance with generally accepted
         accounting principles for interim financial information and with
         the instructions to Form 10-Q and Article 10 of Regulations S-X. 
         Accordingly, they do not include all of the information and
         footnotes required by generally accepted accounting principles for
         complete financial statements.  In the opinion of management, all
         adjustments (consisting of normal recurring accruals) considered
         necessary for a fair presentation have been included.  Operating
         results for the six periods ended June 16, 1996, are not
         necessarily indicative of the results that may be expected for the
         year ended December 31, 1996.  For further information, refer to
         the consolidated financial statements and footnotes thereto
         included in the Journal Communications, Inc. annual report on Form
         10-K for the year ended December 31, 1995.

   2.    The Registrant divides its calendar year into thirteen four-week
         accounting periods, except that the first and thirteenth periods
         may be longer or shorter to the extent necessary to make each
         accounting year end on December 31.  Registrant follows a practice
         of publishing its financial statement at the end of the third
         accounting period (its first quarter) and at the end of the sixth
         accounting period (its second quarter), and at the end of the tenth
         accounting period (its third quarter).

   3.    Effective April 27, 1995, the Company sold its long-run catalog and
         publication printing business assets. The Company has accounted for
         this operation as a discontinued operation, using an April 27, 1995
         measurement date.  Prior period financial statements have been
         restated to reflect the discontinuation of this business segment.

   4.    Journal/Sentinel Inc. merged The Milwaukee Journal  and the
         Milwaukee Sentinel  into one newspaper called the Milwaukee Journal
         Sentinel. Distribution of the Milwaukee Journal Sentinel began
         April 2, 1995.

         The merger resulted in a work force reduction.  The Company
         recorded severance and early retirement payments and other costs
         associated with the launch of the Milwaukee Journal Sentinel of
         $14,945,000 in the second quarter of 1995.

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


   For Quarter Ended June 16, 1996              Commission file number 0-7831
             (6 Accounting Periods)


              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

   Through the first six financial periods of 1996, our consolidated revenue
   from continuing operations was $273.7 million, up 4.9% from last year. 
   However, net earnings were $15.7 million, down 39.8% from a year ago.

   We must remember that last year we had a $14.6 million after-tax gain on
   the sale of Perry Printing Corp. and, at Journal Sentinel Inc., an after-
   tax loss of nearly $9 million due to the merger.  Without those two one-
   time events, the reduction in net earnings from 1995 to 1996 would have
   been less.

   The option price as of June 16 was $36.14, up only slightly from a year
   ago.  The most recent increase, 24 cents for the sixth period, was the
   highest this year.  The two dividends in the first half of the year
   totaled $1.10 in 1996, while a year ago it was $1.00.

   Journal Sentinel Inc.'s year-to-date revenue was $93.3 million, down 6%
   from the 1995 figure of $99.2 million.  Operating earnings this year were
   $12.5 million, down 22%.  However, in both periods 5 and 6, as expense
   reductions began to take hold and as newsprint costs began to fall,
   operating earnings exceeded 1995.  An additional newsprint price reduction
   took effect July 1, but the cost of newsprint still is higher than it was
   a year ago.

   Journal Broadcast Group Inc. continues to exceed everyone's expectations. 
   Revenue was up 22% to almost $40 million, while operating earnings were
   $12.9 million, up more than 44%.  Leading the earnings increases were
   WKTI-FM in Milwaukee, up 72%; KQRC-FM in Kansas City, up 57%; WTMJ-TV in
   Milwaukee, up 40%; and KTNV-TV in Las Vegas, up 36%.  The three radio
   stations in Tucson have added $437,000 in earnings to the broadcast group
   year-to-date.

   NorthStar Print Group Inc. had revenue of $23.7 million, down 4.5%. 
   However, earnings have rebounded this year to $721,000 year-to-date,
   nearly double last year's figure.  We have begun to produce labels for
   Brahma Brewing in Brazil, and that will improve the volume at the
   Norway/Watertown operation and should substantially improve sales and
   earnings.

   At Norlight Telecommunications, revenue was $19.8 million, up 7.5%, while
   operating earnings were $4.5 million, down 7.4%.  We expect sales and
   earnings to improve significantly in the second half of the year,
   particularly when the network expansion in northern Wisconsin is completed
   in the fall.

   Revenue was up 18% to $43 million at Add Inc. and Trumbull Printing Inc. 
   Operating earnings were held back by newsprint costs, but still increased
   4% to $6.3 million.  If newsprint prices continue to fall, Add Inc. will
   benefit along with Journal Sentinel.

   IPC Communication Services' revenue growth continues, up 12% to $52.6
   million, but has a year-to-date loss due to operational problems.  Once
   those problems have been resolved, earnings should quickly improve.  We
   recently replaced the president at IPC and we have new management teams in
   place in France and California.  We expect earnings improvement by the end
   of the year.

   PrimeNet Marketing Services, which had an operating loss in 1995, has
   continued to be profitable in each period of 1996.  Year-to-date earnings
   were $318,000 on sales of just over $3 million.

   Working capital remains strong at $73.3 million, while total assets are
   $452.6 million.  Stockholders equity is $344.8 million.

   <PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.



   For Quarter Ended June 16, 1996              Commission file number 0-7831
             (6 Accounting Periods)



                           Part II. Other Information



   Item 6 - Exhibits and Reports on Form 8-K

     (b)      Reports on Form 8-K. There were no reports on form 8-K filed
              for the six accounting periods ended June 16, 1996.






                                   Signatures


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.



                                        JOURNAL COMMUNICATIONS, INC.    
                                        Registrant



   Date   July 30, 1996                 /s/ Robert A. Kahlor          
                                        Robert A. Kahlor, Chairman of the
                                        Board 



   Date   July 30, 1996                 /s/ Paul M. Bonaiuto       
                                        Paul M. Bonaiuto, Senior Vice
                                        President and Chief Financial Officer

  <PAGE>
                                EXHIBIT INDEX


  Exhibit No.           Description

    27              Financial Data Schedule

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF JOURNAL COMMUNICATIONS, INC.
AS OF AND FOR THE QUARTER ENDED JUNE 16, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-16-1996
<CASH>                                           9,193
<SECURITIES>                                    33,261
<RECEIVABLES>                                   90,356
<ALLOWANCES>                                         0
<INVENTORY>                                     28,710
<CURRENT-ASSETS>                               177,932
<PP&E>                                         383,365
<DEPRECIATION>                                 219,017
<TOTAL-ASSETS>                                 452,589
<CURRENT-LIABILITIES>                          104,591
<BONDS>                                          2,045
                                0
                                          0
<COMMON>                                         3,600
<OTHER-SE>                                     341,164
<TOTAL-LIABILITY-AND-EQUITY>                   452,589
<SALES>                                        273,678
<TOTAL-REVENUES>                               273,678
<CGS>                                          161,779
<TOTAL-COSTS>                                  248,887
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  49
<INCOME-PRETAX>                                 26,605
<INCOME-TAX>                                    10,949
<INCOME-CONTINUING>                             15,656
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    15,656
<EPS-PRIMARY>                                     1.17
<EPS-DILUTED>                                     1.17
        

</TABLE>


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