JOURNAL COMMUNICATIONS INC
8-K, 1999-06-29
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                                    FORM 8-K
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                        Pursuant to Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  June 14, 1999


Commission file number 0-7831


                          JOURNAL COMMUNICATIONS, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)



              WISCONSIN                                      39-0382060
- --------------------------------------------------------------------------------
     (State or other jurisdiction of                       (I.R.S. Employer
     incorporation or organization)                        Identification No.)



    P.O. Box 661, 333 West State Street, Milwaukee, Wisconsin  53201
- --------------------------------------------------------------------------------
    (Address of principal executive offices)                 (Zip Code)



                                 (414) 224-2728
- --------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)




- --------------------------------------------------------------------------------
              (Former name, former address and former fiscal year,
                         if changed since last report)


<PAGE>


                          Journal Communications, Inc.



Item 2.  ACQUISITION OR DISPOSITION OF ASSETS


On June 14, 1999,  Journal  Broadcast  Corporation  ("the JBC"),  a wholly owned
subsidiary of Journal Communications,  Inc. ("JCI"), acquired all the issued and
outstanding capital stock of Great Empire  Broadcasting,  Inc. ("GEB"), a Kansas
corporation,  pursuant to a Stock Purchase Agreement,  dated August 24, 1998 and
as amended on June 14,  1999,  by and among GEB,  all of the  holders of capital
stock of GEB and JBC. The aggregate  acquisition  price for the capital stock of
GEB and related non-compete agreement was approximately $105.0 million. JCI used
cash from its  cash-equivalent  portfolio  to purchase  the capital  stock.  The
purchase  price paid was  determined  on the basis of arm's length  negotiations
between the parties.  There is no material relationship between the shareholders
of GEB and JBC or any of its  affiliates,  directors or officers or any of their
associates.

GEB, through wholly-owned subsidiaries,  owns and operates, pursuant to licenses
issued  by  the  Federal  Communications   Commission  ("FCC"),  Radio  Stations
KFDI(AM),  KFDI-FM,  and KICT-FM,  Wichita,  Kansas;  KYQQ (FM),  Arkansas City,
Kansas;  KLLS  (FM),  Augusta,  Kansas;  KTTS  (AM)  and  KTTS-FM,  Springfield,
Missouri;  KLTQ (FM), Sparta,  Missouri;  WOW (AM) and WOW-FM, Omaha,  Nebraska;
KVOO (AM) and KVOO-FM,  Tulsa, Oklahoma; and KCKI-FM,  Henryetta,  Oklahoma. JBC
intends to operate the business of GEB at its present  locations  and to conduct
the business of GEB in  substantially  the same manner as it had been  conducted
prior to the acquisition.



<PAGE>


                          Journal Communications, Inc.



Item 7.  FINANCIAL STATEMENTS AND EXHIBITS


(a) Financial Statements of Business Acquired

        Not applicable

(b) Pro Forma Financial Information

        Not applicable

(c) Exhibits

     2.1* Stock Purchase Agreement,  dated as of August 24, 1998, by and among
          GEB, all of the holders of capital stock of GEB and JBC


     2.2  First Amendment to the Stock Purchase Agreement dated as of June 14,
          1999.


* The schedules and exhibits to the Stock Purchase Agreement are not being filed
herewith  because  JCI  believes  that the  information  in such  schedules  and
exhibits should not be considered  material to an investment  decision in JCI or
such information is otherwise  adequately  disclosed in this Form 8-K. The Stock
Purchase Agreement  identifies  internally the contents of all omitted schedules
and exhibits. JCI agrees to furnish supplementally (but not to "file") a copy of
any such schedule or exhibit to the Commission upon request.


<PAGE>



                          Journal Communications, Inc.



                                   Signatures
                                   ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                          JOURNAL COMMUNICATIONS, INC.
                                          Registrant




Date:    June 29, 1999                    /s/ Steven J. Smith
         -------------                    --------------------------------------
                                          Steven J. Smith, Chairman and
                                          Chief Executive Officer





Date:    June 29, 1999                    /s/ Paul M. Bonaiuto
         -------------                    --------------------------------------
                                          Paul M. Bonaiuto, Executive Vice
                                          President and Chief Financial Officer






                                                                     Exhibit 2.1


                                                                       EXECUTION








                            STOCK PURCHASE AGREEMENT

                                  BY AND AMONG

                               THE SHAREHOLDERS OF
                        GREAT EMPIRE BROADCASTING, INC.,

                        GREAT EMPIRE BROADCASTING, INC.,

                          JOURNAL BROADCAST CORPORATION

                                       AND

                              SHAREHOLDERS' AGENTS

                                      * * *

                                August 24, 1998




<PAGE>



                                TABLE OF CONTENTS


SECTION 1.        CERTAIN DEFINITIONS....................................1
         1.1      Terms Defined in this Section..........................1
         1.2      Terms Defined Elsewhere in this Agreement..............5
         1.3      Clarifications.........................................7

SECTION 2.        AT CLOSING; PURCHASE PRICE.............................7
         2.1      Agreement to Sell and Buy..............................7
         2.2      Assets and Liabilities at Closing......................7
         2.3      Purchase Price and Escrow Deposit......................9
         2.4      Determination of Purchase Price Adjustments............9
         2.5      Final Payment..........................................11

SECTION 3.        REPRESENTATIONS AND WARRANTIES OF THE COMPANY..........12
         3.1      Organization and Authority of the Company..............12
         3.2      Authorization and Binding Obligation...................12
         3.3      Capitalization.........................................12
         3.4      Absence of Conflicting Agreements; Consents............13
         3.5      Governmental Licenses..................................13
         3.6      Real Property .........................................13
         3.7      Tangible Personal Property.............................14
         3.8      Contracts..............................................14
         3.9      Intangibles............................................15
         3.10     Financial Statements...................................15
         3.11     Undisclosed Liabilities................................15
         3.12     Accounts Receivable....................................16
         3.13     Taxes..................................................16
         3.14     Bank Accounts; Powers of Attorney......................17
         3.15     Insurance..............................................17
         3.16     Reports................................................17
         3.17     Personnel..............................................17
         3.18     Labor Relations........................................18
         3.19     Claims and Legal Actions...............................19
         3.20     Environmental Matters..................................19
         3.21     Compliance with Laws...................................20
         3.22     Conduct of Business in Ordinary Course.................20
         3.23     Transactions with Affiliates...........................21
         3.24     Broker.................................................21

SECTION 4.        REPRESENTATIONS AND WARRANTIES OF THE SHAREHOLDERS.....21
         4.1      Ownership of Common Stock .............................21
         4.2      Ownership of Preferred Stock...........................21
         4.3      Authority; Binding Effect..............................21
         4.4      No Conflicts, Required Filings and Consents............22

                                      -2-

<PAGE>

SECTION 5.        REPRESENTATIONS AND WARRANTIES OF BUYER................22
         5.1      Organization, Standing, and Authority..................22
         5.2      Authorization and Binding Obligation...................22
         5.3      Absence of Conflicting Agreements and Required Consents22
         5.4      Brokers................................................23
         5.5      Investment Purpose.....................................23
         5.6      Qualifications.........................................23

SECTION 6.        OPERATION OF THE STATIONS PRIOR TO CLOSING.............23
         6.1      Conduct of Business Prior to Closing...................23
         6.2      Mergers................................................24
         6.3      Access to Information..................................24
         6.4      Insurance..............................................24
         6.5      Indebtedness and Obligations...........................24
         6.6      Amendments.............................................24
         6.7      Securities.............................................24
         6.8      Licenses...............................................25
         6.9      No Inconsistent Action.................................25
         6.10     Maintenance of Assets..................................25
         6.11     Consents...............................................25
         6.12     Notification...........................................25
         6.13     Financial Information..................................26
         6.14     Trade-Out Agreements...................................26
         6.15     Employee Stockholder...................................26
SECTION 7.        SPECIAL COVENANTS AND AGREEMENTS.......................26
         7.1      FCC Consent and Governmental Approvals.................26
         7.2      Risk of Loss...........................................27
         7.3      Confidentiality .......................................27
         7.4      Cooperation............................................27
         7.5      Control of the Stations................................27
         7.6      Tax Matters............................................28
         7.7      Sales Tax Filings......................................28
         7.8      Noncompetition Agreement...............................28
         7.9      Employee Matters.......................................28
         7.10     Payment of Excise Tax..................................28
         7.11     ESOP Participant Notes.................................28
         7.12     Environmental Audits...................................28
         7.13     Notice of Proceedings..................................28
         7.14     Title Insurance and Surveys............................28
         7.15     Employees..............................................30
         7.16     Buyer Board of Directors...............................31

SECTION 8.        CONDITIONS TO OBLIGATIONS OF BUYER AND SHAREHOLDERS....31
         8.1      Conditions to Obligations of Buyer.....................31
         8.2      Conditions to Obligations of Shareholders..............32


                                      -3-
<PAGE>



SECTION 9.        CLOSING AND CLOSING DELIVERIES.........................33
         9.1      Closing................................................33
         9.2      Deliveries by Shareholders.............................34
         9.3      Deliveries by Buyer....................................35

SECTION 10.       TERMINATION............................................36
         10.1     Termination by Shareholders............................36
         10.2     Termination by Buyer...................................36
         10.3     Rights on Termination..................................37
         10.4     Attorneys' Fees........................................37

SECTION 11.       SURVIVAL OF REPRESENTATIONS AND WARRANTIES;
                  INDEMNIFICATION; CERTAIN REMEDIES......................37
         11.1     Survival...............................................37
         11.2     Indemnification by Shareholders........................37
         11.3     Indemnification by Buyer...............................38
         11.4     Procedure for Indemnification..........................38
         11.5     Limitations on Indemnification.........................39

SECTION 12.       MISCELLANEOUS..........................................40
         12.1     Fees and Expenses......................................40
         12.2     Notices................................................40
         12.3     Benefit and Binding Effect.............................41
         12.4     Further Assurances.....................................41
         12.5     Governing Law..........................................41
         12.6     Headings...............................................41
         12.7     Entire Agreement.......................................41
         12.8     Waiver of Compliance; Consents.........................41
         12.9     Press Release..........................................42
         12.10    Counterparts...........................................42

                                      -4-

<PAGE>



                                LIST OF SCHEDULES

                                    SCHEDULES

                      Schedule 2.2(b)(1)--  Liabilities at Closing
                      Schedule 2.4      --  Estimated Closing Statement
                      Schedule 2.4(b)   --  Tax Refunds
                      Schedule 3.3      --  Capitalization
                      Schedule 3.4      --  Consents
                      Schedule 3.5      --  Licenses
                      Schedule 3.6      --  Real Property
                      Schedule 3.7      --  Tangible Personal Property
                      Schedule 3.8      --  Contracts
                      Schedule 3.9      --  Intangibles
                      Schedule 3.11     --  Undisclosed Liabilities
                      Schedule 3.13     --  Tax Matters
                      Schedule 3.14     --  Bank Accounts; Powers of Attorney
                      Schedule 3.15     --  Insurance
                      Schedule 3.17     --  Personnel
                      Schedule 3.18     --  Labor Relations
                      Schedule 3.19     --  Claims and Legal Actions
                      Schedule 3.21     --  Compliance With Laws
                      Schedule 3.22     --  Conduct of Business
                      Schedule 3.23     --  Transactions with Affiliates
                      Schedule 4.1      --  Ownership of Common Stock
                      Schedule 4.2      --  Ownership of Preferred Stock
                      Schedule 5.3      --  Consents
                      Schedule 7.8      --  Noncompetition Agreement
                      Schedule 9.2(j)   --  Opinions of Company's and
                                            Shareholders' Counsel
                      Schedule 9.2(l)   --  Closing Escrow Agreement
                      Schedule 9.3(c)   --  Opinion of Buyer's Counsel

                                      -5-
<PAGE>



                            STOCK PURCHASE AGREEMENT

     This STOCK PURCHASE  AGREEMENT (this  "Agreement") is made as of August 24,
1998, by and among Great Empire  Broadcasting,  Inc., a Kansas  corporation (the
"Company"),  the holders of shares of the  Company's  Common Stock and Preferred
Stock  (as  defined  herein)  (the   "Shareholders"),   Michael  C.  Oatman,  an
individual,  and F. F. Mike Lynch, an individual,  the duly appointed agents for
the  Shareholders   (the   "Shareholders'   Agents"),   and  Journal   Broadcast
Corporation, a Nevada corporation ("Buyer").

                                R E C I T A L S:

       A. Shareholders own all the outstanding capital stock of the Company.

       B. The Company,  through  wholly-owned  subsidiaries,  owns and operates,
pursuant to licenses issued by the Federal  Communications  Commission  ("FCC"),
Radio  Stations  KFDI(AM),  KFDI-FM,  and KICT-FM,  Wichita,  Kansas;  KYQQ(FM),
Arkansas  City,  Kansas;  KLLS(FM),   Augusta,  Kansas;  KTTS(AM)  and  KTTS-FM,
Springfield,  Missouri;  KLTQ(FM),  Sparta, Missouri; WOW(AM) and WOW-FM, Omaha,
Nebraska;  KVOO(AM)  and  KVOO-FM,  Tulsa,  Oklahoma;  and  KCKI-FM,  Henryetta,
Oklahoma (each a "Station" and collectively, the "Stations").

       C.  Shareholders  desire  to  sell  and  Buyer  desires  to buy  all  the
outstanding  capital  stock of the  Company,  for the price and on the terms and
conditions hereinafter set forth.

                              A G R E E M E N T S:

       In consideration  of the above recitals and of the mutual  agreements and
covenants contained in this Agreement, the parties to this Agreement,  intending
to be bound legally, agree as follows:

SECTION 1.   CERTAIN DEFINITIONS

       1.1 Terms Defined in this Section.  The following  terms, as used in this
Agreement, have the meanings set forth in this Section:

       "Accounts   Receivable"   means  the  rights  of  the   Company  and  the
Subsidiaries as of the Closing Date to payment for the sale of advertising  time
and other goods and services by the Stations prior to the Closing Date.

       "Affiliate" means (a) any Person that directly or indirectly, through one
or more  intermediaries,  controls,  is controlled by or is under common control
with another  Person,  or (b) an officer or director of an affiliate  within the
meaning of (a) above. For purposes of (a) above, (i) a Person shall be deemed to
control  another Person if such Person (A) has  sufficient  power to enable such
Person to elect a majority of the board of directors,  or (B) owns a majority of
the beneficial  interests in income and capital of such other Person; and (ii) a
general partner shall be



                                       -6-
<PAGE>



deemed to control a limited  partnership if such general partner owns a majority
of that  portion  of the  beneficial  interests  in income  and  capital of such
limited partnership owned by all general partners of such limited partnership.

       "Assets"  means  the  assets  to be owned or held by the  Company  or the
Subsidiaries as of the Closing, as specified in Section 2.2.

       "Closing"  means the  consummation of the purchase and sale of the Common
Stock and the Preferred  Stock pursuant to this Agreement in accordance with the
provisions of Section 9.

       "Closing Date" means the date on which the Closing occurs,  as determined
pursuant to Section 9.

       "Closing Escrow Agent" means Harris Trust and Savings Bank.

       "Common  Stock" means,  collectively,  all of the issued and  outstanding
shares of the Class A Common  Stock and the Class B Common  Stock of the Company
described on Schedule 3.3 hereto, and all options held by Oatman,  Lynch and any
other Employees to purchase the Common Stock.

       "Communications Act" means the Communications Act of 1934, as amended.

       "Company's  Knowledge"  or any similar  formulation  thereof means to the
actual  knowledge of Oatman,  Lynch,  Jenkins,  Clifford  Koch,  any  subsidiary
President and/or general managers of the Stations.

       "Consents"  means the  consents,  permits,  or  approvals  of  government
authorities  and other third parties  necessary to (a) transfer the Common Stock
and the  Preferred  Stock to Buyer or otherwise to consummate  the  transactions
contemplated by this Agreement and (b) to enforce the validity,  enforceability,
and continuation of any Contract listed on Schedule 3.8.

       "Contracts" means all contracts,  leases,  non-governmental licenses, and
other agreements  (including leases for personal or real property and employment
agreements),  written or oral (including any amendments and other  modifications
thereto),  to which the Company or a  Subsidiary  is a party or that are binding
upon the Company or a Subsidiary  and that relate to or affect the Assets or the
business or operations  of the Stations,  and (a) that are in effect on the date
of this  Agreement  or (b) that are entered  into by the Company or a Subsidiary
between the date of this Agreement and the Closing Date.

       "Effective Time" means 12:01 a.m., local time in Wichita,  Kansas, on the
Closing Date.

       "ERISA"  means the Employee  Retirement  Income  Security Act of 1974, as
amended.

       "Escrow Agent" means Harris Trust and Savings Bank.

       "ESOP" means the Great Empire Broadcasting, Inc. Employee Stock Ownership
Plan.

                                      -7-
<PAGE>


       "ESOP Participant Notes" means, collectively, all unpaid promissory notes
pursuant to which the Company has promised to pay to former  participants in the
ESOP amounts owed to such  participants in connection  with the  distribution of
shares of the Company's Class B Common Stock under the terms of the ESOP.

       "FCC" means the Federal Communications Commission.

       "FCC  Consent"  means  action  by the FCC  granting  its  consent  to the
transfer of control of the Company and the  Subsidiaries as contemplated by this
Agreement.

       "FCC Licenses" means those licenses,  permits, and authorizations  issued
by the FCC to the Subsidiaries in connection with the business and operations of
the Stations.

       "Final  Order"  means an  action  by the FCC that has not been  reversed,
stayed,  enjoined, set aside, annulled, or suspended,  and with respect to which
no requests are pending for administrative or judicial review,  reconsideration,
appeal,  or stay, and the time for filing any such requests and the time for the
FCC to set aside the action on its own motion have expired.

       "GAAP"  means  generally  accepted  accounting  principles   consistently
applied.

       "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
as amended.

       "Intangibles"  means all  copyrights,  trademarks,  trade names,  service
marks,  service  names,  licenses,   patents,  permits,   jingles,   proprietary
information, technical information and data, machinery and equipment warranties,
and other similar  intangible  property  rights and interests  (and any goodwill
associated  with any of the foregoing)  applied for,  issued to, or owned by the
Company  or any  Subsidiary  or under  which the  Company or any  Subsidiary  is
licensed  or  franchised  and  that  are  used or  useful  in the  business  and
operations of the Stations, together with any additions thereto between the date
of this Agreement and the Closing Date.

       "Jenkins"  means Danny E. Jenkins, in his individual capacity.

       "Licenses" means all licenses,  permits,  construction permits, and other
authorizations  issued by the FCC, the Federal Aviation  Administration,  or any
other  federal,  state,  or local  governmental  authorities to the Company or a
Subsidiary,  currently in effect and used in connection  with the conduct of the
business or  operations of the  Stations,  together  with any additions  thereto
between the date of this Agreement and the Closing Date.

       "Lynch" means F. F. Mike Lynch, in his individual capacity.

       "Material  Adverse Effect" or "Material  Adverse Change" means a material
adverse effect on the aggregate operations, assets or financial condition of the
Company,  taken  as a  whole,  other  than or  caused  by (a)  seasonal  revenue
fluctuations  affecting  the  markets in which the  Stations  are  located,  (b)
matters affecting the radio industry  generally  (including  without  limitation
legislative,  regulatory or litigation  matters) and (c) matters  relating to or
arising from national or regional economic conditions  (including  financial and
capital markets).

                                      -8-
<PAGE>

       "Material Contract" means any contract, lease,  non-governmental license,
agreement,  or  commitment,  except for any  contract,  lease,  non-governmental
license,  agreement, or commitment (i) the obligations under which will be fully
performed  prior to Closing;  or (ii)  entered  into in the  ordinary  course of
business  and not  involving  a  commitment  in excess of  Thirty-Five  Thousand
Dollars ($35,000) or having a term in excess of nine (9) months.

       "Oatman" means Michael C. Oatman, in his individual capacity.

       "Person"  means an  individual,  corporation,  association,  partnership,
joint venture,  trust,  estate,  limited  liability  company,  limited liability
partnership, or other entity or organization.

       "Preferred  Stock"  means  all  the  issued  and  outstanding  shares  of
preferred stock of the Company described on Schedule 3.3.

       "Real  Property"  means all  interests in real  property,  including  fee
estates, leaseholds and subleaseholds,  purchase options,  easements,  licenses,
rights to access,  and rights of way, and all buildings  and other  improvements
thereon, owned or held by the Company or a Subsidiary that are used or useful in
the business or operations of the Stations,  together with any additions thereto
between the date of this Agreement and the Closing Date.

       "Station"  or  "Stations"  is  defined  in the  second  Recital  of  this
Agreement.

       "Subsidiaries"  means,  collectively,  Wichita Great Empire Broadcasting,
Inc., a Kansas corporation;  Tulsa Great Empire Broadcasting,  Inc., an Oklahoma
corporation; Omaha Great Empire Broadcasting,  Inc., a Nebraska corporation; and
Springfield  Great Empire  Broadcasting,  Inc., a Missouri  corporation,  each a
wholly-owned  subsidiary of the Company,  and "Subsidiary" means any one of such
Subsidiaries.

       "Tangible  Personal  Property"  means all  machinery,  equipment,  tools,
vehicles, furniture, leasehold improvements, office equipment, plant, inventory,
spare parts, and other tangible  personal  property owned or held by the Company
or a  Subsidiary  that are used or  useful in the  conduct  of the  business  or
operations of the Stations, together with any additions thereto between the date
of this Agreement and the Closing Date.

       "Taxes" (and, with  correlative  meaning,  "Taxable")  means all federal,
state,  local or foreign income,  gross receipts,  windfall profits,  severance,
property, production, sales, use, license, excise, franchise, capital, transfer,
employment,  withholding  and other  taxes and  assessments,  together  with any
interest,  additions  or  penalties  with  respect  thereto and any  interest in
respect of such additions or penalties, and "Tax" means any one of such Taxes.

       "Tax  Returns"  means  all  federal,  state,  local and  foreign  income,
franchise,  sales,  use,  occupation,  property,  excise,  alternative or add-on
minimum,  social security,  employees'  withholding,  unemployment,  disability,
transfer,  capital stock and other tax returns and tax reports, and "Tax Return"
means any one of such Tax Returns.


                                      -9-
<PAGE>


       "Trade-Out  Agreements"  means  Contracts  to  which  the  Company  or  a
Subsidiary  is a party and which  provide  for the  exchange by a Station of its
advertising  time for  goods or  services,  other  than in  connection  with the
licensing of programs and programming material.

       1.2 Terms  Defined  Elsewhere  in this  Agreement.  For  purposes of this
Agreement,  the  following  terms have the  meanings  set forth in the  sections
indicated:

               Term                                      Section
               ----                                      -------

               Adjustment Assets                         Section 2.4

               Adjustment Liabilities                    Section 2.4

               Agreement                                 Preamble

               Base Working Capital                      Section 2.4(a)

               Basket Amount                             Section 11.5(c)

               Benefit Arrangements                      Section 3.17(a)

               Buyer                                     Preamble

               Claimant                                  Section 11.4

               Closing Escrow                            Section 11.5(b)

               Closing Escrow Agreement                  Section 9.2(l)

               Company                                   reamble

               DOJ                                       ection 7.1(b)

               Employees                                 Section 3.17(a)

               Escrow Agreement                          Section 2.3(b)

               Escrow Deposit                            Section 2.3(b)

               Estimated Closing Statement               Section 2.4(c)
               Final Closing Statement                   Section 2.4(d)

               Financial Statements                      Section 3.10

               FTC                                       Section 7.1(b)

               Group                                     Section 7.16

                                      -10-
<PAGE>



               Indebtedness                              Section 2.4(a)

               Indemnifying Party                        Section 11.4(a)

               Multiemployer Plan                        Section 3.17(a)

               Noncompetition Agreement                  Section 7.8

               Pension Plan                              Section 3.17(a)

               Permitted Exceptions                      Section 7.14

               Purchase Price                            Section 2.3

               Review Period                             Section 7.14

               Shareholders                              Preamble

               Shareholders' Agents                      Preamble

               Surveys                                   Section 7.14(a)

               Title Commitments                         Section 7.14(b)

               Title Cure Period                         Section 7.14

               Title Policies                            Section 7.14(b)

               Upset Date                                Section 10.1(c)

               Welfare Plan                              Section 3.17(a)

               Working Capital                           Section 2.4(a)

               Working Capital Adjustment                Section 2.4(a)

       1.3  Clarifications.  Words  used  herein,  regardless  of the gender and
number  specifically  used,  shall be deemed and  construed to include any other
gender and any other number as the context requires. Use of the word "including"
herein  shall be deemed and  construed to mean  "including  but not limited to."
Except as  specifically  otherwise  provided in this  Agreement  in a particular
instance,  a reference  to a Section or Schedule is a reference  to a Section of
this Agreement or Schedule  hereto,  and the terms "hereof,"  "herein" and other
like terms refer to this Agreement as a whole,  including the Schedules  hereto,
and not solely to any particular part hereof.

SECTION 2.   AT CLOSING; PURCHASE PRICE

                                      -11-
<PAGE>


       2.1 Agreement to Sell and Buy.  Subject to the terms and  conditions  set
forth in this  Agreement,  Shareholders  hereby  agree to  sell,  transfer,  and
deliver to Buyer on the Closing Date,  and Buyer agrees to purchase,  the Common
Stock  and the  Preferred  Stock,  free and  clear of any  claims,  liabilities,
security  interests,   mortgages,  liens,  pledges,   conditions,   charges,  or
encumbrances of any nature whatsoever.

       2.2 Assets and Liabilities at Closing.

           (a)Assets  of the Company at  Closing.  The Assets to be owned by the
Company or the Subsidiaries at the Closing, all of which shall be free and clear
of  any  liabilities,   liens,  security  interests,   pledges,  conditions,  or
encumbrances (other than liens for current Taxes not yet due and payable), shall
include the following:

               (1) The Tangible Personal Property;

               (2) The Real Property;

               (3) The Licenses;

               (4) The Contracts;

               (5) The Intangibles  and all intangible  assets of the Company or
the  Subsidiaries  relating to the Stations that are not  specifically  included
within the Intangibles, including the goodwill of the Stations, if any;

               (6)  All of  the  Company's  and  the  Subsidiaries'  proprietary
information, technical information and data, machinery and equipment warranties,
maps, computer discs and tapes,  plans,  diagrams,  blueprints,  and schematics,
including  filings with the FCC  relating to the  business and  operation of the
Stations;

               (7) All choses in action of the Company or the Subsidiaries;

               (8) All books and  records of the  Stations,  including  executed
copies of the Contracts,  and all records  required by the FCC to be kept by the
Stations;

               (9) All Accounts Receivable;

               (10) All prepaid rent,  utilities,  deposits,  insurance premiums
and other prepaid items of the Company and any Subsidiary; and

               (11) The Company's and the Subsidiaries'  cash, cash equivalents,
and marketable  securities on hand as of the Closing,  and all other cash in any
of the  Company's or the  Subsidiaries'  bank  accounts,  any and all  insurance
policies  (other than the life  insurance  policies  described in Section  7.9),
bonds,  letters of credit,  or other similar items,  any cash surrender value in
regard thereto,  and any and all claims  receivable  under any and all insurance
policies.

                                      -12-
<PAGE>


           (b)Liabilities of the Company and the Subsidiaries at Closing. At the
Closing,  neither the Company nor any Subsidiary  shall have any  liabilities or
obligations other than the following liabilities and obligations,  none of which
shall be past due or otherwise in default:

               (1) liabilities  and obligations  arising under the terms of (and
not as a result of any default  under) the  following  Contracts:  (A) Contracts
listed on Schedule 2.2(b)(1),  (B) Contracts entered into in the ordinary course
of business prior to the date of this Agreement with advertisers for the sale of
advertising  time on the  Stations  or  production  services  for  cash at rates
consistent with past practices and which may be canceled by the Stations without
penalty on not more than 30 days' notice,  and (C) Contracts entered into by the
Company or a Subsidiary  between the date of this Agreement and the Closing Date
in compliance with Section 6.1;

               (2) liabilities for Taxes that are not yet due and payable; and

               (3)  Adjustment  Liabilities  reflected on the Estimated  Closing
Statement.

           (c)  Without   limiting  the  generality  of  Section   2.2(b),   the
liabilities and obligations of the Company and the Subsidiaries at Closing shall
not include (A) any obligations or liabilities  under any Contract not described
in Section  2.2(b)(1),  (B) any credit  agreements,  note  purchase  agreements,
indentures,  capital leases or other financing arrangements,  (C) any agreements
entered into other than in the ordinary course of business of the Stations,  and
(D) any agreements  with  Shareholders  or any Affiliate of  Shareholders or the
Company.

       2.3 Purchase Price and Escrow Deposit.

           (a)Purchase  Price.  The purchase  price for the Common Stock and the
Preferred Stock (the "Purchase Price") shall be Ninety-Five Million Nine Hundred
Thousand  Dollars  ($95,900,000).  Buyer  shall  pay  or  cause  to be  paid  to
Shareholders at the Closing the Purchase Price,  adjusted  preliminarily  by the
Working  Capital  Adjustment  determined as of the Effective  Time in accordance
with  Section ?  hereof,  less the Escrow  Deposit  and the  Closing  Escrow (as
defined  below),  by federal wire  transfer of same-day  funds  pursuant to wire
instructions which shall be delivered by Shareholders'  Agents to Buyer at least
two (2) business days prior to the Closing Date.

           (b)Escrow Deposit.  Simultaneously with the execution and delivery of
this  Agreement,  Buyer  has  deposited  with the  Escrow  Agent the sum of Four
Million  Dollars  ($4,000,000)  (the "Escrow  Deposit") in  accordance  with the
Earnest Money Escrow Agreement of even date herewith among Buyer,  Shareholders'
Agents and the Escrow Agent (the "Escrow  Agreement").  The Escrow Deposit shall
be held and disbursed in accordance with the terms of the Escrow Agreement.

       2.4 Determination of Purchase Price Adjustments.

           (a)Working Capital. For purposes of this Agreement, "Working Capital"
means Adjustment Assets less Adjustment  Liabilities,  and "Indebtedness"  means
the aggregate  amount of the Company's  outstanding  long-term  indebtedness for
money  borrowed  plus  interest  accrued


                                      -13-

<PAGE>

thereon (to the extent not included in  Adjustment  Liabilities)  including  the
remaining  balance,  if any, of any indebtedness owed under the ESOP Participant
Notes.  "Base Working  Capital" shall mean negative  Three Hundred  Eighty-Three
Thousand  Seven  Hundred   Sixty-Two  Dollars   ($-383,762).   "Working  Capital
Adjustment" means the amount  determined as provided in the following  sentence.
The  Purchase  Price shall be (i)  increased  by the amount by which the Working
Capital as of the Effective Time less the  Indebtedness as of the Effective Time
exceeds the Base Working  Capital and (ii)  decreased by the amount by which the
Working  Capital  as of the  Effective  Time  less  the  Indebtedness  as of the
Effective Time is less than the Base Working Capital.

           (b)"Adjustment  Assets" means cash,  Accounts  Receivable (except for
intercompany and related party receivables),  Tax refunds due to the Company for
any Taxable  year  ending on or  including  the  Closing  Date (other than those
described  in  Schedule  2.4(b)),  and  prepaid  expenses  of the  Company,  and
"Adjustment  Liabilities"  means  accounts  payable and accrued  expenses of the
Company, any prepayment penalties on Indebtedness (assuming repayment thereof at
the  Effective  Time) and all  unrecorded  liabilities  of the Company  that are
properly accruable under GAAP, with appropriate  year-end  adjustments as of the
Effective  Time, all determined in a manner  consistent with GAAP (including the
amount of any federal excise tax that may be assessed as a result of the sale to
Buyer  of  the  Common  Stock  held  by the  ESOP),  subject  to  the  following
provisions:

               (1)  Items  that  may  be  considered  prepaid  or  accrued,   as
applicable,  as of the Effective Time, shall include,  to the extent applicable,
tower rental;  business and license fees;  utility charges,  fees, and deposits;
real and personal  property  taxes and  assessments  levied  against the Assets;
property and equipment  rentals and other payments  (including  deposits)  under
leases;  applicable  copyright or other fees;  annual FCC regulatory fees; music
license fees;  sales and service charges,  Taxes,  and deferred Taxes;  employee
compensation,  including wages, salaries, accrued sick leave, severance pay, and
earned vacation time; and similar prepaid and deferred items;

               (2) Accounts  Receivable  shall be included in Adjustment  Assets
net of  reserves  for  doubtful  accounts  calculated  in  accordance  with  the
accounting  policies of the Company used in the preparation of the balance sheet
of the Company as of April 30, 1998;

               (3)  Prepaid   expenses  by  the  Company   under  any  contract,
agreement,  arrangement,  or  commitment  that,  in  accordance  with its terms,
terminates  or  otherwise  ceases to be  enforceable  by the  Company  after the
Effective Time as a result of the  consummation  of the purchase and sale of the
Common Stock and the Preferred Stock shall not be included in Adjustment Assets;

               (4)  Adjustment  Assets shall not include any  prepayments  under
Contracts not referred to in Section  2.2(b)(1)(A),  and Adjustment  Liabilities
shall not include any  deferred  payments  under  Contracts  not  referred to in
Section 2.2(b)(1)(A); and

               (5) To the extent  consistent  with GAAP,  revenues  and expenses
shall be treated as prepaid  or  accrued  so as to reflect  the  principle  that
revenues and expenses  attributable

                                      -14-
<PAGE>

to  the  period  prior  to the  Effective  Time  shall  be for  the  account  of
Shareholders  and  revenues and  expenses  attributable  to the period after the
Effective Time shall be for the account of Buyer.

           (c)Estimated  Closing Statement.  No less than five (5) days prior to
the  Closing,  Shareholders'  Agents  shall  prepare  and  deliver  to  Buyer an
estimated closing statement of the Company, in the form attached as Schedule 2.4
(the "Estimated  Closing  Statement").  The Estimated Closing Statement shall be
prepared by  Shareholders'  Agents in good faith in consultation  with Buyer and
(1) shall be accompanied by all  information  reasonably  necessary to determine
the amount of Working Capital and  Indebtedness as of the Effective Time, to the
extent  such  amounts  can be  determined  or  estimated  as of the  date of the
Estimated  Closing  Statement,  and such other  information as may be reasonably
requested by Buyer,  and (2) shall be certified  by  Shareholders'  Agents to be
true and complete to Shareholders' Agents' knowledge as of the date thereof.

           (d)Final Closing Statement. Within sixty days after the Closing Date,
Buyer  shall  prepare  and  deliver  to  Shareholders'  Agents  a final  closing
statement  of the Company  prepared on a basis  consistent  with the form of the
Estimated Closing Statement (the "Final Closing  Statement").  The Final Closing
Statement shall be prepared by Buyer's independent certified accountants in good
faith and (A) shall be accompanied by all  information  reasonably  necessary to
determine  the amount of Working  Capital and  Indebtedness  as of the Effective
Time and such other information as may be reasonably  requested by Shareholders'
Agents,  and (B) shall be  certified by Buyer to be true and complete to Buyer's
knowledge as of the date  thereof.  Shareholders'  Agents shall  cooperate  with
Buyer in the preparation of the Final Closing Statement.

           (e)Shareholders'  Right to Object. Buyer shall allow the Shareholders
and  Shareholders'  Agents access at all reasonable times after the Closing Date
to  the  books,  records,   accounts,   accountants'  worksheets,  and  physical
facilities of the Company to allow  Shareholders  to examine the accuracy of the
Final Closing  Statement.  Within twenty (20) days after the date that the Final
Closing  Statement  is delivered to  Shareholders'  Agents by Buyer  pursuant to
Section 2.4(d)  hereof,  Shareholders'  Agents shall complete their  examination
thereof and may deliver to Buyer a written  report  setting  forth any  proposed
adjustments to the Final Closing Statement. If Shareholders' Agents notify Buyer
of their  acceptance of the amount of Working Capital and Indebtedness as of the
Effective Time shown on the Final Closing Statement,  or if they fail to deliver
their report of proposed  adjustments to the Final Closing  Statement within the
twenty-day  period  specified in the preceding  sentence,  the amount of Working
Capital and  Indebtedness  as of the  Effective  Time shown on the Final Closing
Statement  shall be conclusive  and binding on the parties as of the last day of
the twenty-day period.

           (f)Resolution of Disputes.  Buyer and Shareholders'  Agents shall use
good faith  efforts  to  resolve  any  dispute  involving  the amount of Working
Capital and Indebtedness as of the Effective Time. If  Shareholders'  Agents and
Buyer  fail  to  agree  on the  amount  of the  Company's  Working  Capital  and
Indebtedness  as of the  Effective  Time  within ten days after  Buyer  receives
Shareholders'  Agents' report  pursuant to Section  2.4(e),  then  Shareholders'
Agents and Buyer  agree that either of them may at any time  thereafter  request
Arthur  Andersen,  LLP to make the  final  determination,  under  the  terms and
provisions of this  Agreement,  of the

                                      -15-
<PAGE>


Working  Capital and  Indebtedness  of the Company as of the Effective Time. The
decision of such firm shall be final and binding on Shareholders  and Buyer. The
costs and  expenses of such firm and their  services  rendered  pursuant to this
paragraph shall be borne equally by Shareholders and Buyer.

       2.5 Final Payment.

           (a)If the Purchase  Price as finally  determined  pursuant to Section
2.4 is greater  than the amount paid by Buyer to  Shareholders  at the  Closing,
then  Buyer  shall pay to  Shareholders  within  five (5) days after the date on
which  the  Working  Capital  Adjustment  as of  the  Closing  Date  is  finally
determined pursuant to Section 2.4, an amount equal to such excess.

           (b)If the Purchase  Price as finally  determined  pursuant to Section
2.4 is less than the amount paid by Buyer to Shareholders  at the Closing,  then
Shareholders shall pay to Buyer within five (5) days after the date on which the
Working Capital Adjustment as of the Closing Date is finally determined pursuant
to Section 2.4, an amount equal to such difference.

           (c)Any payments  required pursuant to Sections 2.5(a) or (b) shall be
by the  transfer  of  immediately  available  federal  funds  for  credit to the
recipient, at a bank account designated by the recipient in writing.

SECTION 3.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY

       The Company represents and warrants to Buyer as follows:

       3.1  Organization  and  Authority  of  the  Company.  The  Company  is  a
corporation  duly organized,  validly  existing,  and in good standing under the
laws  of the  State  of  Kansas,  and  each  Subsidiary  is a  corporation  duly
organized,  validly existing and in good standing under the laws of its state of
incorporation. The Company and each Subsidiary has the requisite corporate power
and authority to own,  lease,  and operate its  properties,  and to carry on its
business in the places where such properties are now owned,  leased, or operated
and such  business is now  conducted.  The Company has the  requisite  corporate
power and  authority  to execute,  deliver and perform  this  Agreement  and the
documents  contemplated  hereby according to their respective terms. The Company
has  delivered  to  Buyer  complete  and  correct  copies  of  the  Articles  of
Incorporation,  Bylaws,  stock records, and corporate minutes of the Company and
each Subsidiary,  which are true and correct and reflect all material  corporate
action taken by the Company and each Subsidiary.

       3.2 Authorization  and Binding  Obligation.  The execution,  delivery and
performance  of this  Agreement by the Company have been duly  authorized by the
Company's  Board of  Directors.  This  Agreement  has  been  duly  executed  and
delivered  by  the  Company  and  constitutes  the  legal,  valid,  and  binding
obligation of the Company,  enforceable  against the Company in accordance  with
its terms  except as the  enforceability  of this  Agreement  may be affected by
bankruptcy,  insolvency,  or similar laws affecting  creditors' rights generally
and by judicial discretion in the enforcement of equitable remedies.

       3.3 Capitalization.

                                      -16-
<PAGE>


           (a)Schedule  3.3 contains a complete and accurate  description of the
capitalization  of the Company and its Common  Stock and  Preferred  Stock.  All
outstanding  shares of the Common Stock and Preferred  Stock are validly issued,
fully  paid  and  nonassessable.  As of the date  hereof,  there  are no  bonds,
debentures,  notes or other  indebtedness  issued or  outstanding  having voting
rights.  As of the date hereof,  except as disclosed on Schedule 3.3, and except
as  contemplated  by this Agreement,  there are no options,  warrants,  calls or
other rights,  agreements or commitments  presently  outstanding  obligating the
Company to issue,  deliver or sell shares of the Common  Stock or the  Preferred
Stock, or obligating the Company to grant, extend or enter into any such option,
warrant, call or other such right, agreement or commitment.

           (b)Except as disclosed on Schedule 3.3, all the outstanding shares of
capital stock of each Subsidiary of the Company are validly  issued,  fully paid
and  nonassessable  and  owned by the  Company,  free and  clear of any  claims,
security  interests,   mortgages,  liens,  pledges,   conditions,   charges,  or
encumbrances of any nature whatsoever.  There are no existing options, warrants,
calls or other rights,  agreements or commitments  of any character  relating to
the sale,  issuance  or voting of any shares of the issued or  unissued  capital
stock of any of the Subsidiaries of the Company which have been issued,  granted
or entered into by the Company or any of its Subsidiaries.

           (c)Except for the capital stock of its Subsidiaries, the Company does
not own, directly or indirectly,  any capital stock or other ownership  interest
in any corporation, partnership, joint venture or other entity.

       3.4 Absence of Conflicting Agreements; Consents. Subject to obtaining the
Consents  listed on Schedule 3.4 and the FCC Consent and compliance with the HSR
Act, the  execution,  delivery and  performance by the Company of this Agreement
and the documents contemplated hereby (with or without the giving of notice, the
lapse of time, or both):  (a) do not require the consent of any third party; (b)
will not conflict with any provision of the Articles of  Incorporation or Bylaws
of the Company; (c) will not conflict with, result in a breach of, or constitute
a default under any applicable  law,  judgment,  order,  ordinance,  injunction,
decree,   rule,   regulation,   or   ruling   of  any   court  or   governmental
instrumentality;  and  (d)  will  not  conflict  with,  constitute  grounds  for
termination of, result in a breach of, constitute a default under, or accelerate
or permit  the  acceleration  of any  performance  required  by the terms of any
Contract.

       3.5 Governmental Licenses. Schedule 3.5 includes a true and complete list
of the  Licenses.  The Company  has made  available  to Buyer true and  complete
copies  of the  Licenses  (including  any  amendments  and  other  modifications
thereto).  The Licenses have been validly issued,  and each Subsidiary holds the
Licenses  listed  opposite  the name of such  Subsidiary  on Schedule  3.5.  The
Licenses listed on Schedule 3.5 comprise all of the licenses, permits, and other
authorizations  required from any  governmental or regulatory  authority for the
lawful  conduct in all material  respects of the business and  operations of the
Stations  in the  manner  and to the extent  they are now  conducted.  Except as
disclosed on Schedule  3.5,  the Licenses are in full force and effect,  and the
conduct  of the  business  and  operations  of  the  Stations  is in  accordance
therewith in all material  respects.  The Company expects that the Licenses will
be renewed by the FCC or other granting  authority in the ordinary course absent
a change in existing law, rules, regulations,  policies or procedures of the FCC
or other granting authority.


                                      -17-
<PAGE>

       3.6  Real  Property.  Schedule  3.6  contains  a  complete  and  accurate
description of all Real Property and all buildings or other  structures  located
thereon (including street address, legal description of the owned Real Property,
owner, and the Company's or Subsidiary's use thereof).  The Real Property listed
on Schedule 3.6 comprises  all  interests in real property  necessary to conduct
the  business  and  operations  of the  Stations  as now  conducted.  Except  as
described on Schedule 3.6, the Company has good and  marketable fee simple title
to all fee estates  included in the Real Property,  good leasehold  title to all
leased  Real  Property,  and  enforceable  rights to the use of all  other  Real
Property,  in each case free and clear of all  liens,  mortgages,  pledges,  and
leases created by the Company or the  Shareholders  except for liens for current
Taxes not yet due and  payable.  The  Company  has  delivered  to Buyer true and
complete copies of all deeds, if any,  pertaining to the fee estates included in
the Real Property. With respect to each parcel of leased Real Property, Schedule
3.8 sets forth the material  terms of such lease and with respect to each parcel
of leased Real Property,  so long as the Company or the relevant Subsidiary,  as
the case may be,  fulfills  its  obligations  under the lease  therefor,  it has
enforceable  rights to nondisturbance  and quiet enjoyment against its lessor or
sublessor, and, to the Company's knowledge, except as set forth in Schedule 3.6,
no third party holds any interest in any leased Real  Property with the right to
foreclose upon the Company's or Subsidiary's leasehold or subleasehold interest.
To the  extent  required,  there are now in full force and  effect  duly  issued
certificates of occupancy permitting the Real Property and improvements effected
thereon to be legally used and occupied as the same are now constituted.  To the
Company's  knowledge  all of the Real Property has rights of access to dedicated
public  highways  and no  fact or  condition  exists  which  would  prohibit  or
adversely  affect the  ordinary  rights of access to and from the Real  Property
from  and to the  existing  highways  and  roads  and  there  is no  pending  or
threatened  restriction or denial upon such ingress or egress. All Real Property
(including the improvements  thereon) is in good condition and repair consistent
with its present use, and is available  for  immediate use in the conduct of the
business and operations of the Stations.

       3.7 Tangible Personal Property.  Schedule 3.7 lists all material items of
Tangible  Personal  Property.  The Tangible Personal Property listed on Schedule
3.7  comprises all material  items of tangible  personal  property  necessary to
conduct the business and operations of the Stations as now conducted.  Except as
described  in Schedule  3.7, the Company and each  Subsidiary  owns and has good
title to each item of  Tangible  Personal  Property  owned by it and none of the
Tangible  Personal  Property  owned by the Company or a Subsidiary is subject to
any security interest,  mortgage,  pledge, conditional sales agreement, or other
lien or encumbrance, except for liens for current Taxes not yet due and payable.
With allowance for normal repairs,  maintenance,  wear, and  obsolescence,  each
material item of Tangible Personal  Property is in good operating  condition and
repair on the date hereof,  and is available  for  immediate use in the business
and  operations of the Stations.  The Company and each  Subsidiary has complied,
and  the  use of  such  Tangible  Personal  Property  by the  Company  and  each
Subsidiary  complies,  in all material  respects with all of the FCC and Federal
Aviation  Administration  regulations  and  requirements  and all  local  zoning
regulations  relating  to  the  Stations  (including  but  not  limited  to  the
registration of and height restrictions relating to antenna towers).

       3.8 Contracts.  Schedule 3.8 is a true and complete list of all Contracts
(including   Trade-Out   Agreements)   except  Contracts  with  advertisers  for
production  or the sale of  advertising  time on the  Stations for cash at rates
consistent  with past  practices  and that may be

                                      -18-

<PAGE>

canceled by the Company or  Subsidiary  without  penalty on not more than thirty
(30) days' notice.  The Company has delivered to Buyer true and complete  copies
of all  written  Contracts  and  true  and  complete  descriptions  of all  oral
Contracts  (including any amendments and other modifications to such Contracts).
All of the  Contracts are in full force and effect and are valid,  binding,  and
enforceable  in  accordance  with  their  terms.  Neither  the  Company  nor any
Subsidiary  is in default under any  Contract,  and to the Company's  knowledge,
there is no event that,  after notice or lapse of time or both, could constitute
such a default. To the Company's  knowledge,  no other party is in default under
any Contract and there exists no event that, after notice, the lapse of time, or
both,  would  constitute  such a default.  Except as disclosed on Schedule  3.8,
other than in the ordinary  course of business,  the Company is not aware of any
intention by any party to any Contract (a) to terminate  such  Contract or amend
the terms  thereof,  (b) to refuse to renew the Contract upon  expiration of its
term, or (c) to renew the Contract upon  expiration only on terms and conditions
that are more onerous than those now existing. Except for the need to obtain the
Consents  listed on Schedule  3.4, the purchase and sale of the Common Stock and
the  Preferred  Stock in  accordance  with this  Agreement  will not  affect the
validity, enforceability, or continuation of any of the Contracts.

       3.9 Intangibles. Schedule 3.9 is a true and complete list of all material
Intangibles  (exclusive of Licenses listed in Schedule 3.5) that are required to
conduct the business and  operations  of the Stations as now  conducted,  all of
which are valid and in good  standing  and  uncontested.  The  Company  has made
available  to Buyer  copies of all  documents  establishing  or  evidencing  the
Intangibles listed on Schedule 3.9. Other than with respect to matters generally
affecting  the  radio  broadcasting  industry,   neither  the  Company  nor  any
Subsidiary  has  received  any  notice or demand  alleging  that the  Company or
Subsidiary is infringing upon or otherwise  acting  adversely to any trademarks,
trade  names,  service  marks,  service  names,   copyrights,   patents,  patent
applications,  know-how,  methods,  or processes owned by any other Person,  and
there is no claim or action pending, or to the Company's knowledge,  threatened,
with respect thereto.

       3.10 Financial  Statements.  Shareholders  have furnished Buyer with true
and complete copies of audited consolidated  financial statements of the Company
and its  Subsidiaries  containing  a balance  sheet,  statement  of income,  and
statement of cash flows as at and for the fiscal years ended  December 31, 1996,
and December 31, 1997, and an unaudited balance sheet and statement of income as
at and for the four months ended April 30, 1998  (collectively,  the  "Financial
Statements").  The  Financial  Statements  have been prepared from the books and
records of the Company and the  Subsidiaries  in accordance with GAAP, have been
maintained  throughout  the  periods  indicated,  accurately  reflect the books,
records, and accounts of the Company and the Subsidiaries (which books, records,
and accounts are  complete  and correct in all material  respects),  and present
fairly the financial  condition of the Company and the  Subsidiaries as at their
respective  dates and the results of operations of the periods then ended.  None
of the Financial  Statements  understates in any material respect the true costs
and  expenses of  conducting  the  business  or  operations  of the  Stations as
currently   conducted  by  the  Company  and  the   Subsidiaries   or  otherwise
inaccurately  reflects the  operations of the Stations in any material  respect.
Assuming  repayment  in full at the  Effective  Time,  there  are no  prepayment
penalties that will be assessed with respect to the Indebtedness.


                                      -19-
<PAGE>


       3.11 Undisclosed Liabilities.  Neither the Company nor any Subsidiary has
any debt,  liability or obligation,  whether  accrued,  absolute,  contingent or
otherwise,  including  any  liability or  obligation  on account of Taxes or any
governmental charges,  penalty, interest or fines, except: (i) those liabilities
reflected  in the  Financial  Statements;  or (ii)  liabilities  incurred in the
ordinary course of business (other than contingent  liabilities) since April 30,
1998, which are reflected in Schedule 3.11 hereto.

       3.12 Accounts  Receivable.  All Accounts Receivable have arisen from bona
fide transactions in the ordinary course of business. Assuming that commercially
reasonable  efforts are made to collect the  Accounts  Receivable,  all Accounts
Receivable reflected on the Company's balance sheets are good and collectible in
the ordinary course of business at the aggregate  recorded amounts thereof,  net
of doubtful  accounts.  Any prepayments of revenue  received by the Company or a
Subsidiary  have been  treated as a reduction of the  Company's or  Subsidiary's
Accounts  Receivable or are included in liabilities  on the Company's  Financial
Statements.

       3.13       Taxes.  Except as set forth in Schedule 3.13:

           (a) All Tax  Returns  with  respect  to income  Taxes,  and all other
material  Tax Returns  that are  required to be filed by or with  respect to the
Company  and the  Subsidiaries  have been  timely  filed,  and the  Company  has
delivered  to Buyer true and  complete  copies of all of the Tax  Returns of the
Company and the Subsidiaries for the past six (6) years.

           (b) All income Taxes and other  material  Taxes for which the Company
or any  Subsidiary is liable that are due and payable or required to be withheld
on or before the Closing Date without regard to any extensions  (other than such
Taxes  that are  being  contested  or  protested  in good  faith by  appropriate
proceedings and for which a reserve or other appropriate provision has been made
in the Financial  Statements  of the Company),  whether or not arising under the
Tax Returns referred to in subsection (a), have been or will be paid or withheld
in full on or before the  Closing  Date.  The  Financial  Statements  reflect an
adequate  reserve for all unpaid Taxes payable by the Company or any  Subsidiary
for all taxable periods and portions  thereof through the date of such Financial
Statements.  Any unpaid  Taxes of the  Company or a  Subsidiary  for all periods
ending  on or  prior to the  Closing  Date and not  reflected  on the  Financial
Statements will be included in Adjustment Liabilities.

           (c) Neither the Company nor any of its  Affiliates has waived or been
requested to waive any statute of limitations in respect of Taxes of the Company
or its Subsidiaries.

           (d) No issues  have been raised  (and are  currently  pending) by any
taxing  authority  in  connection  with any of the Tax  Returns  referred  to in
subsection (a) and all deficiencies  asserted or assessments made as a result of
any examinations by taxing authorities have been paid in full.

           (e) None of the Company or any  Subsidiary  has ever been a member of
an affiliated  group of corporations  that filed a consolidated  return on which
the  statute  of  limitations  does  not bar a  federal  tax  assessment  and no
affiliated group of corporations of which the Company or a Subsidiary has been a
member has  discontinued  filing  consolidated  returns during the past five

                                      -20-
<PAGE>

(5) years.  Schedule 3.13 also includes a list of each corporation that has been
a part of any affiliated group with the Company or any Subsidiary.

           (f) The Company and the  Subsidiaries  do not have any  liability for
Taxes,  whether  currently  due or  deferred,  of any Person (i) under  Treasury
Regulation  Section  1.1502-6 (or any similar  provision of state or local law),
(ii) as a transferee or successor, (iii) by contract, or (iv) otherwise.

           (g) No consent under  Section  341(f) of the Code has ever been filed
with respect to the Company or any Subsidiary.  The Company and the Subsidiaries
will not be required to include any amount in their income or exclude any amount
from their  deductions  in any taxable  period  ending after the Closing Date by
reason of a change in method of accounting or use of the  installment  method of
accounting in any period ending on or prior to the Closing Date.

       3.14 Bank Accounts; Powers of Attorney.  Schedule 3.14 contains a correct
and complete list of all accounts or deposits of the Company with banks or other
financial institutions, safe deposit boxes of the Company, persons authorized to
sign or otherwise act with respect thereto as of the date hereof,  and powers of
attorney for the Company.  No change in such accounts or deposits,  safe deposit
boxes or persons authorized to sign will be made prior to the Closing other than
changes in the ordinary course of business consistent with past practice.

       3.15  Insurance.  Schedule  3.15  is a  true  and  complete  list  of all
insurance policies of the Company.  All policies of insurance listed in Schedule
3.15 are in full  force  and  effect  and  provide  insurance  coverage  for the
properties,  assets and operations of the Company,  of the kinds, in the amounts
and against the risks  customary  in the  broadcast  industry,  and none of such
policies (nor any previous  policy)  provides for or is subject to any currently
enforceable retroactive rate or premium adjustment,  loss sharing arrangement or
other actual or contingent  liability  arising wholly or partially out of events
arising  prior to the date  hereof.  During the past three  years,  no insurance
policy of the Company or the  Stations  has been  canceled by the insurer and no
application  of the Company or any Subsidiary for insurance has been rejected by
any  insurer.  Such  policies  are  sufficient  in  all  material  respects  for
compliance by the Company and each Subsidiary  with all  requirements of law and
with the  requirements  of all  Material  Contracts  to which the Company or any
Subsidiary is a party.

       3.16 Reports.  All material  returns,  reports,  and statements  that the
Stations  are  currently  required  to file  with  the FCC or  Federal  Aviation
Administration  have been filed,  and all reporting  requirements of the FCC and
Federal  Aviation  Administration  have  been  complied  with  in  all  material
respects. The Company or the Subsidiaries have timely paid to the FCC all annual
regulatory fees payable with respect to the FCC Licenses.

       3.17 Personnel.

           (a)Employees  and  Compensation.  Schedule  3.17  contains a true and
complete   list  of  all   employees   of  the  Company  and  the   Subsidiaries
(collectively,  "Employees") and all persons retained as independent contractors
by the  Company  or the  Subsidiaries  which  list sets  forth the  compensation
including bonuses and incentives  currently paid to such Employees and a list of
all

                                      -21-
<PAGE>

compensation  arrangements  sponsored  or  maintained  by  the  Company  or  the
Subsidiaries, or contributed to by the Company or the Subsidiaries including any
"employee welfare benefit plan," as defined in Section 3(1) of ERISA (a "Welfare
Plan");  "multiemployer  pension  plan," as defined in Section 3(37) of ERISA (a
"Multiemployer  Plan");  "employee  pension benefit plan," as defined in Section
3(2) of ERISA (other than a Multiemployer  Plan) (a "Pension Plan"); and payroll
practice,  severance, stock options, stock appreciation rights, stock purchases,
or other forms of incentive  compensation  that is not a Welfare  Plan,  Pension
Plan, or Multiemployer Plan ("Benefit Arrangements").

           (b)  Compliance.  Each Welfare Plan,  Multiemployer  Plan and Pension
Plan has been  maintained in compliance in all material  respects with its terms
and with the  requirements  prescribed  by all laws that are  applicable to such
plans, including ERISA and the Internal Revenue Code of 1986, as amended.

           (c)  Benefit   Arrangements.   Each  Benefit   Arrangement  has  been
maintained in  compliance  in all material  respects with its terms and with the
requirements  prescribed  by all  laws  that  are  applicable  to  such  Benefit
Arrangement.

           (d) Copies of Relevant Documents and Other  Information.  The Company
has made  available to Buyer true and complete  copies of each of the  following
documents:

               (1) Each Welfare Plan,  Multiemployer Plan and Pension Plan (and,
if applicable,  related trust,  insurance or other funding  agreements)  and all
amendments thereto,  and written descriptions thereof that have been distributed
to Employees; and

               (2)  Each   Benefit   Arrangement   (if   written)   and  written
descriptions   thereof  that  have  been  distributed  to  Employees  (including
descriptions  of the  number  and level of  Employees  covered  thereby),  and a
description of any Benefit Arrangement that is not in writing.

       3.18 Labor Relations.  Except as set forth in Schedule 3.18,  neither the
Company  nor any  Subsidiary  is a party to or  subject  to any  written or oral
employment  agreement with any Employee.  The Company and its Subsidiaries  have
complied in all material respects with all laws, rules, and regulations relating
to the employment of labor, including those related to wages, hours,  collective
bargaining,  occupational safety and discrimination,  and they have not received
any  notice  alleging  a  failure  to  comply  with any  such  laws,  rules,  or
regulations.  Except as set forth in Schedule 3.18, no controversies,  disputes,
or proceedings are pending or, to the Company's knowledge,  threatened,  between
the Company or any  Subsidiary  and any Employee  (singly or  collectively).  No
labor  union or  other  collective  bargaining  unit  represents  or  claims  to
represent any of the  Employees.  To the  knowledge of the Company,  there is no
union  campaign  being  conducted to represent any Employees or to solicit cards
from any  Employees to authorize a union to request a National  Labor  Relations
Board certification election with respect to any Employees.

       3.19 Claims and Legal  Actions.  Except as disclosed on Schedule 3.19 and
except  for  any  FCC  rulemaking  proceedings  generally  affecting  the  radio
broadcasting  industry,  there is no claim,  legal action,  counterclaim,  suit,
arbitration, or other legal,  administrative,  or Tax

                                      -22-
<PAGE>


proceeding,  nor any order,  decree, or judgment,  in progress or pending, or to
the knowledge of the Company threatened, against or relating to the Company, the
Subsidiaries,  the Assets, or the business or operations of the Stations,  that,
individually  or in the  aggregate,  could  reasonably  be  expected  to  have a
Material Adverse Effect.

       3.20 Environmental Matters. To the Company's knowledge:

           (a) The Company and its  Subsidiaries  have  complied in all material
respects with all laws, rules, and regulations of all federal,  state, and local
governments (and all agencies thereof) concerning the environment, public health
and safety,  and employee health and safety, and no charge,  complaint,  action,
suit, proceeding,  hearing, claim, demand, or notice has been filed or commenced
against the Company or its Subsidiaries  alleging any failure to comply with any
such law, rule, or regulation.

           (b) Neither the Company nor any  Subsidiary  has any  liability  (and
there is no  reasonable  basis  related  to their  past or  present  operations,
properties, or facilities for any present or future charge,  complaint,  action,
suit, proceeding, hearing,  investigation,  claim, or demand against the Company
or its Subsidiaries  giving rise to any such liability) under the  Comprehensive
Environmental   Response,   Compensation   and   Liability   Act,  the  Resource
Conservation  and Recovery  Act, the Federal  Water  Pollution  Control Act, the
Clean Air Act, the Safe Drinking  Water Act, the Toxic  Substances  Control Act,
the Refuse Act, or the Emergency Planning and Community  Right-to-Know Act (each
as amended) or any other law,  rule,  or regulation  of any federal,  state,  or
local government (or agency thereof) concerning release or threatened release of
hazardous  substances,  public health and safety,  or pollution or protection of
the environment.

           (c) Neither the Company nor any  Subsidiary  has any  liability  (and
neither has handled or disposed of any  substance,  arranged for the disposal of
any substance,  or owned or operated any property or facility in any manner that
could reasonably be expected to form the basis for any present or future charge,
complaint, action, suit, proceeding,  hearing,  investigation,  claim, or demand
(under the common law or  pursuant  to any  statute)  against the Company or any
Subsidiary giving rise to any such liability) for damage to any site,  location,
or body of water (surface or subsurface) or for illness or personal injury.

           (d) All properties and equipment of the Company and the  Subsidiaries
are and  have  been  free of  asbestos  and  asbestos-related  products,  PCB's,
methylene chloride,  trichloroethylene,  1,  2-trans-dichloroethylene,  dioxins,
dibenzofurans,  and Extremely Hazardous Substances (as defined in Section 302 of
the Emergency Planning and Community Right-to-Know Act).

           (e) The  operation  of the  Stations  and all tower sites used by the
Stations are in compliance with ANSI Standards C95.1-1982 to the extent required
to be  met  under  applicable  rules  and  regulations  of the  FCC,  and to the
Company's knowledge, no unresolved claims have been made to the contrary.

                                      -23-
<PAGE>


       3.21  Compliance with Laws. To the Company's  knowledge,  the Company and
the  Subsidiaries  have complied in all material  respects with the Licenses and
all applicable federal, state and local laws, rules, regulations and ordinances,
and all requirements of all governmental  bodies or agencies having jurisdiction
over any of them,  the  operation  of the  Stations,  or the use of the  Assets,
including  without  limitation,   all  material  zoning  ordinances,   and  laws
applicable  to  occupational  safety and health,  trade  practices  and building
sanitation.  The Company and each  Subsidiary  have properly  filed all material
reports and other documents required to be filed with any federal,  state, local
or foreign  government or subdivision or agency thereof.  Except as set forth in
Schedule 3.21,  neither the Company nor any Subsidiary has received notice,  not
heretofore complied with, from any federal,  state or municipal authority or any
insurance or inspection body that any of the Assets,  or business  procedures or
practices of the Company or  Subsidiary  fail to comply in any material  respect
with any  applicable  law,  ordinance,  regulation,  building  or zoning law, or
requirement of any public authority or body.

       3.22 Conduct of Business in Ordinary Course. Since December 31, 1997, the
Company and the  Subsidiaries  have conducted their business and operations only
in the ordinary course and, except as disclosed in Schedule 3.22, have not:

           (a)suffered any Material Adverse Change;

           (b)made any increase in compensation  payable or to become payable to
any of its  employees,  or any  bonus  payment  made or  promised  to any of its
Employees,  except as required by law,  existing  Contracts  or in the  ordinary
course of regular  compensation  reviews,  or any  material  change in personnel
policies, employee benefit plans, or other Benefit Arrangements;

           (c)made  any sale,  assignment,  lease,  or other  transfer of assets
other than in the normal and usual course of business with suitable replacements
being obtained therefor;

           (d)canceled  any debts owed to or claims  held by the  Company or any
Subsidiary, except in the normal and usual course of business;

           (e)made  any  material   changes  in  any  method  of  the  Company's
accounting   practices,   nor  any  amendments  to  the  Company's  Articles  of
Incorporation or Bylaws;

           (f)suffered any material write-down of the value of any Assets;

           (g)transferred  or  granted  any right  under,  or  entered  into any
settlement  regarding  the  breach or  infringement  of,  any  license,  patent,
copyright,  trademark,  trade name, franchise, or similar right, or modified any
existing right; or

           (h)paid  any  dividend or made any other  distribution  or payment in
respect  of,  nor   effected   any   subdivision,   consolidation,   redemption,
reclassification, purchase or other recapitalization of, the Common Stock or the
Preferred Stock of the Company, nor declared or authorized any of the foregoing,
except for distributions to Shareholders by the Company.

       3.23 Transactions  with Affiliates.  Except as disclosed in the Financial
Statements,  and in Schedule  3.23,  the  Company  has not been  involved in any
business  arrangement or

                                      -24-
<PAGE>

relationship with any Affiliate of the Company,  and no Affiliate of the Company
owns any property or right, tangible or intangible, that is used in the business
of the Stations.

       3.24 Broker.  Neither the Company nor any Person acting on its behalf has
incurred any  liability  for any  finders' or brokers'  fees or  commissions  in
connection with the transactions contemplated by this Agreement.

SECTION 4.   REPRESENTATIONS AND WARRANTIES OF THE SHAREHOLDERS

       Each  Shareholder,  with respect only to its ownership of Common Stock or
Preferred  Stock,  as the  case  may be,  represents  and  warrants  to Buyer as
follows:

       4.1 Ownership of Common Stock.  Each  Shareholder  listed on Schedule 4.1
hereto is the  lawful  owner of the  number of  shares  of Common  Stock  listed
opposite the name of such  Shareholder in Schedule 4.1 attached  hereto,  except
that one former  employee of the  Company  holds the right to put to the Company
16.511  shares of Class B Common  Stock,  which put has not yet been  exercised.
Except as disclosed on Schedule  4.1,  such shares are held by such  Shareholder
free and clear of any claims,  security interests,  mortgages,  liens,  pledges,
conditions,  charges,  or  encumbrances  of any  nature  whatsoever.  Except  as
disclosed on Schedule 4.1, each such Shareholder has full legal right, power and
authority to enter into this Agreement and to sell, assign,  transfer and convey
its shares of Common Stock.

       4.2 Ownership of Preferred Stock. Each Shareholder listed on Schedule 4.2
hereto is the lawful  owner of the number of shares of  Preferred  Stock  listed
opposite the name of such Shareholder in Schedule 4.2 attached hereto,  free and
clear of any claims, security interests,  mortgages, liens, pledges, conditions,
charges,  or  encumbrances  of any nature  whatsoever.  Except as  disclosed  on
Schedule 4.2, each such Shareholder has full legal right, power and authority to
enter into this Agreement and to sell, assign, transfer and convey its shares of
Preferred Stock.

       4.3 Authority; Binding Effect. All necessary action required to have been
taken by or on behalf of such  Shareholder  by  applicable  law or  otherwise to
authorize  (a)  the  approval,   execution,  and  delivery  on  behalf  of  such
Shareholder of this Agreement and (b) the performance by such Shareholder of its
obligations  under  this  Agreement  and the  consummation  of the  transactions
contemplated  by this  Agreement has been taken.  This  Agreement  constitutes a
valid and  binding  agreement  of such  Shareholder,  enforceable  against it in
accordance  with its terms,  except as  enforceability  of this Agreement may be
affected by bankruptcy,  insolvency, or similar laws affecting creditors' rights
generally and by judicial discretion in the enforcement of equitable remedies.

       4.4 No Conflicts, Required Filings and Consents. Subject to obtaining the
Consents  listed on Schedule  3.4, the FCC Consent and  compliance  with the HSR
Act,  the  execution,  delivery  and  performance  of  this  Agreement  by  such
Shareholder and the documents contemplated hereby (with or without the giving of
notice, the lapse of time, or both): (a) do not require the consent of any third
party, (b) will not conflict with any provision of the organizational  documents
of such  Shareholder  (to the extent  applicable),  (c) will not conflict

                                      -25-
<PAGE>


with,  result in a breach of, or constitute a default under any applicable  law,
judgment, order, ordinance,  injunction,  decree, rule, regulation, or ruling of
any  court  or  government  instrumentality;  and (d) will  not  conflict  with,
constitute  grounds for  termination  of,  result in a breach of,  constitute  a
default  under,  or accelerate  or permit the  acceleration  of any  performance
required by the terms of any material agreement, instrument or license, to which
it is a party or by which such Shareholder or any of its properties or assets is
bound or affected.

SECTION 5.   REPRESENTATIONS AND WARRANTIES OF BUYER

       Buyer represents and warrants to Shareholders as follows:

       5.1 Organization,  Standing,  and Authority.  Buyer is a corporation duly
organized and validly  existing under the laws of the State of Wisconsin and has
the requisite  corporate  power and authority to execute,  deliver,  and perform
this  Agreement  and  the  documents  contemplated  hereby  according  to  their
respective terms and to own the Common Stock and the Preferred Stock.

       5.2 Authorization  and Binding  Obligation.  The execution,  delivery and
performance  of this  Agreement  by  Buyer  have  been  duly  authorized  by all
necessary action on the part of Buyer. This Agreement has been duly executed and
delivered by Buyer and  constitutes a legal,  valid,  and binding  obligation of
Buyer,  enforceable  against  Buyer in  accordance  with its terms except as the
enforceability of this Agreement may be affected by bankruptcy,  insolvency,  or
similar laws affecting creditors' rights generally and by judicial discretion in
the enforcement of equitable remedies.

       5.3 Absence of Conflicting  Agreements and Required Consents.  Subject to
the  receipt of the  Consents  listed on  Schedule  5.3,  the receipt of the FCC
Consent and compliance with the HSR Act, the execution, delivery and performance
by  Buyer of this  Agreement  and the  documents  contemplated  hereby  (with or
without the giving of notice,  the lapse of time,  or both):  (a) do not require
the  consent of any third  party;  (b) will not  conflict  with the  Articles of
Incorporation  or  By-laws of Buyer;  (c) will not  conflict  with,  result in a
breach of, or constitute a default under, any applicable law,  judgment,  order,
ordinance,  injunction,  decree,  rule,  regulation,  or  ruling of any court or
governmental instrumentality; and (d) will not conflict with, constitute grounds
for  termination  of,  result in a breach of,  constitute  a default  under,  or
accelerate or permit the  acceleration of any performance  required by the terms
of, any agreement, instrument, license or permit to which Buyer is a party or by
which Buyer may be bound.

       5.4  Brokers.  Except for  Michael J.  Bergner of Bergner & Co.,  neither
Buyer nor any Person  acting on its behalf has  incurred any  liability  for any
finders' or brokers' fees or  commissions  in connection  with the  transactions
contemplated by this Agreement. Buyer shall be responsible for any brokerage fee
due to Bergner & Co.

       5.5  Investment  Purpose.  Buyer is  acquiring  the Common  Stock and the
Preferred  Stock for  investment  for its own account and not with a view to the
sale  or  distribution  of  any  part  thereof,  and  not  including  collateral
assignments,  transfers to Affiliates of Buyer or pledges

                                      -26-

<PAGE>

of the Common Stock or the Preferred Stock for financing purposes,  Buyer has no
present   intention  of  selling,   granting   participating  in,  or  otherwise
distributing the Common Stock or the Preferred Stock.

       5.6  Qualifications.  To its knowledge,  Buyer is legally and financially
qualified under the Communications  Act and FCC rules,  regulations and policies
to acquire control of the Stations and no waivers of the  Communications  Act or
the  FCC  rules,  regulations  and  policies  will be  necessary  for  Buyer  to
consummate the transactions contemplated by this Agreement.

SECTION 6.   OPERATION OF THE STATIONS PRIOR TO CLOSING

       6.1 Conduct of Business Prior to Closing.  From and after the date hereof
prior to the Effective Time, the Company will and will cause its Subsidiaries to
conduct their business in the ordinary  course in accordance with past practices
(except where such conduct would  conflict with the following  covenants or with
other  obligations  of  the  Company  under  this  Agreement),  and,  except  as
contemplated by this Agreement or with the prior written  consent of Buyer,  the
Company will and will cause its Subsidiaries to:

           (a)Not renew,  extend,  amend or terminate any Material  Contract (or
waive any material right thereunder) or enter into any contract or commitment or
incur any obligation  (including  obligations relating to the borrowing of money
or the guaranteeing of indebtedness  and obligations  arising from the amendment
of any  existing  Contract,  regardless  whether  such  Contract  is a  Material
Contract) that will be binding on the Company or the Subsidiaries after Closing,
except for cash time sales agreements made in the ordinary course of business at
rates consistent with the past practices of the Company and the Subsidiaries and
that are  cancelable by the Stations  without  penalty on not more than 30-days'
notice.  Prior to the Closing Date, the Company shall deliver to Buyer a list of
all  Contracts  entered into between the date of this  Agreement and the Closing
Date and shall make available to Buyer copies of such Contracts.

           (b)Not  increase or create wages or bonuses  payable or to be payable
to any  person  employed  in  connection  with the  conduct of the  business  or
operations of the Stations, except for increases in existing annual compensation
at a rate not to exceed  three  percent  (3%) with  regard to any one person and
which  increase  would  otherwise  be in  accordance  with past  practices or as
required by law or existing Contract.

           (c)Not create or materially  amend any Welfare Plan,  Pension Plan or
Benefit Arrangement except as may be required to comply with applicable law.

           (d)Not create, assume, or permit to exist any mortgage, pledge, lien,
or other charge or encumbrance  affecting any of the Assets, except for those in
existence on the date of this  Agreement and disclosed in Schedules  3.6, 3.7 or
3.11 and liens for current Taxes not yet due and payable.

           (e)Not sell,  assign,  lease, or otherwise transfer or dispose of any
of the Assets  except where no longer used in the  operations of the Stations or
in connection  with the  acquisition of replacement  property of equivalent kind
and value.

                                      -27-
<PAGE>


           (f)Not  apply  to the FCC  for any  construction  permit  that  would
restrict the Stations' present operations,  or make any changes in the Stations'
buildings,  leasehold  improvements or fixtures except in the ordinary course of
business.

       6.2  Mergers.  The Company  will not  reorganize,  liquidate  or merge or
consolidate with any other Person.

       6.3 Access to Information.  The Company and its Subsidiaries will give to
Buyer  and  its   counsel,   accountants,   engineers,   and  other   authorized
representatives  reasonable access to the Stations and all books,  records,  and
documents of the Company and the  Subsidiaries,  and will furnish or cause to be
furnished to Buyer and its authorized  representatives all information  relating
to the Company and  Subsidiaries  that they  reasonably  request  (including any
financial reports and operations reports produced with respect to the Stations).

       6.4  Insurance.  The  Company  shall  maintain  in full  force and effect
policies of insurance  that insure the business,  operations,  and assets of the
Company as presently being conducted.

       6.5   Indebtedness   and   Obligations.   Neither  the  Company  nor  any
Subsidiaries  shall incur any indebtedness for borrowed money except pursuant to
distributions  under the ESOP pursuant to the terms of the ESOP. The Company and
its Subsidiaries shall pay all their obligations as they become due,  consistent
with past  practices,  so that all such  obligations  shall be current as of the
Closing Date.

       6.6 Amendments.  The Shareholders shall not amend,  change, or modify the
Articles of Incorporation or Bylaws of the Company.

       6.7  Securities.  The Company will not, and will not agree to, (a) issue,
sell, or otherwise  dispose of any of its shares of capital stock or the capital
stock of any Subsidiary;  (b) acquire  (through  redemption or otherwise) any of
its shares of capital  stock or the capital stock of any  Subsidiary  (except as
may be required pursuant to any put right created under the ESOP); (c) grant any
options, warrants, or other rights to acquire any of its shares of capital stock
or capital stock of any Subsidiary or (d) issue,  sell, or otherwise  dispose of
any stock options,  bonds,  notes,  or other  securities  (except to the ESOP in
accordance with existing agreements).

       6.8  Licenses.  Neither the Company nor its  Subsidiaries  shall cause or
permit,  by any act or failure to act, any of the Licenses required to be listed
on Schedule 3.5 to expire or to be revoked, suspended, or adversely modified, or
take any action that could  reasonably be expected to cause the FCC or any other
governmental authority to institute proceedings for the suspension,  revocation,
non-renewal or material adverse modification of any of the Licenses. The Company
and the Subsidiaries  shall prosecute with due diligence any applications to any
governmental authority necessary for the operation of the Stations.

       6.9 No Inconsistent  Action.  Neither  Shareholders nor the Company shall
take any action that is inconsistent  with their  respective  obligations  under
this Agreement in any material  respect or that could  reasonably be expected to
hinder  or delay  the  consummation  of the  transactions  contemplated  by this
Agreement.  Neither  Shareholders,  the  Company  nor  any of

                                      -28-
<PAGE>


their  respective  representatives  or agents  shall,  directly  or  indirectly,
solicit,  initiate,  or participate  in any way in  discussions or  negotiations
with, or provide any  confidential  information to, any Person (other than Buyer
or any  Affiliate  of Buyer and their  respective  representatives  and  agents)
concerning any possible  disposition  of the Stations,  the sale of any material
Assets of the Stations, or any similar transaction.

       6.10  Maintenance  of Assets.  The  Company  and the  Subsidiaries  shall
maintain all of the Assets in good condition  (ordinary wear and tear excepted),
consistent with their overall condition on the date of this Agreement,  and use,
operate and maintain all of the Assets in a reasonable  manner.  The Company and
the  Subsidiaries  shall  maintain  inventories  of spare  parts and  expendable
supplies at levels consistent with past practices. If any insured or indemnified
loss,  damage,  impairment,  confiscation,  or  condemnation of or to any of the
Assets  occurs,  the Company and the  Subsidiaries  shall  repair,  replace,  or
restore the impaired or damaged  Assets to their prior  condition as represented
in this Agreement as soon thereafter as reasonably possible, and the Company and
the  Subsidiaries  shall use the proceeds of any claim under any property damage
insurance policy or other recovery solely to repair,  replace, or restore any of
the Assets that are lost, damaged, impaired, or destroyed.

       6.11  Consents.  The  Company  shall use its best  efforts  to obtain all
Consents  without  any  change in the terms or  conditions  of any  Contract  or
License. The Company shall promptly advise Buyer of any difficulties experienced
in obtaining any of the Consents and of any conditions proposed,  considered, or
requested for any of the Consents.

       6.12 Notification.  The Company shall promptly notify Buyer in writing of
any material  developments  with respect to the  business or  operations  of the
Company or the  Subsidiaries  and any material  change in any of the information
contained in the representations  and warranties  contained in Section 3 of this
Agreement.

       6.13  Financial  Information.  The  Company  and the  Subsidiaries  shall
maintain   their  books  and  records  in   accordance   with  past   practices.
Shareholders'  Agents shall furnish to Buyer within  twenty-one  (21) days after
the end of each month ending  between the date of this Agreement and the Closing
Date a  statement  of income and expense for the month just ended and such other
financial  information  (including  information on payables and  receivables and
debt  balances)  as Buyer may  reasonably  request.  All  financial  information
delivered on behalf of  Shareholders  to Buyer pursuant to this Section shall be
prepared  from the books and  records of the  Company  and  Subsidiaries,  shall
accurately reflect the books,  records,  and accounts of the Stations,  shall be
complete and correct in all material  respects,  and shall present fairly in all
material respects the financial condition of the Stations as at their respective
dates and the results of operations for the periods then ended.

       6.14  Trade-Out  Agreements.  The Company  shall use its best  efforts to
cause  advertisers  to use,  prior  to the  Closing  Date,  the  broadcast  time
available under the Trade-Out  Agreements.  No order or agreement for time sales
for trade for  broadcast  time with a dollar  value in excess of Three  Thousand
Dollars  ($3,000)  shall  be  entered  into  by the  Company  or any  Subsidiary
following the execution of this  Agreement.  The dollar value of such  broadcast
time

                                      -29-
<PAGE>


entered into following the execution of this Agreement  shall in no event exceed
Thirty Thousand Dollars ($30,000) in the aggregate as of the Closing Date.

       6.15  Employee  Stockholder.  The Company  shall use its best  efforts to
cause the former  employee of the Company  referenced  in Section 4.1 to put her
shares of Class B Common Stock to the Company prior to the Closing.

SECTION 7.   SPECIAL COVENANTS AND AGREEMENTS

       7.1 FCC Consent and Governmental Approvals.

           (a)The sale of the Common Stock and Preferred  Stock as  contemplated
by this  Agreement  is subject to the prior  consent  and  approval  of the FCC.
Shareholders,  the Company, and Buyer shall prepare and within ten (10) business
days after the date of this Agreement file with the FCC appropriate applications
for FCC Consent.  The parties shall thereafter  prosecute the applications  with
all  reasonable  diligence and otherwise  use their  respective  best efforts to
obtain grants of the applications as  expeditiously  as practicable.  Each party
agrees to comply with any  condition  imposed on it by the FCC  Consent,  except
that no party shall be required to comply with a condition if (i) the  condition
was imposed on it as the result of a  circumstance  the  existence of which does
not constitute a breach by that party of any of its representations, warranties,
or covenants  hereunder,  and (ii)  compliance  with the condition  would have a
Material  Adverse  Effect  upon it.  Buyer and  Shareholders  shall  oppose  any
petitions to deny or other objections filed with respect to the applications for
the FCC Consent and any requests for  reconsideration  or judicial review of the
FCC Consent.  If the Closing  shall not have  occurred for any reason within the
original effective period of the FCC Consent, and neither Shareholders nor Buyer
shall have terminated this Agreement under Section 10, the parties shall jointly
request an extension of the effective period of the FCC Consent. No extension of
the effective period of the FCC Consent shall limit the exercise by either party
of its right to terminate this Agreement under Section 10.

           (b)The  Company  and Buyer  agree to (a) file,  or cause to be filed,
with the U.S. Department of Justice ("DOJ") and Federal Trade Commission ("FTC")
all filings,  if any,  which are required in  connection  with the  transactions
contemplated  hereby under the HSR Act within ten (10) business days of the date
of this  Agreement  (the  filing  fee for which  shall be borne by  Buyer);  (b)
cooperate  with  each  other  in  connection  with  all HSR Act  filings,  which
cooperation shall include furnishing the other with any information or documents
in such party's  possession  that may be reasonably  required in connection with
such  filings;  (c)  promptly  file,  after any  request by the FTC or DOJ,  any
information or documents  requested by the FTC or DOJ (it being  understood that
Buyer shall be primarily  responsible for handling any filings in respect of any
such "second request" and shall be solely  responsible for the fees of its legal
counsel and economic consultant in connection  therewith);  and (d) furnish each
other with any  correspondence  from or to,  and notify  each other of any other
communications   with,  the  FTC  or  DOJ  which  relates  to  the  transactions
contemplated hereunder,  and to the extent practicable,  to permit each other to
participate in any conferences with the FTC or DOJ.

                                      -30-
<PAGE>


       7.2 Risk of Loss. The risk of any loss, damage, impairment, confiscation,
or condemnation of any of the Assets from any cause whatsoever shall be borne by
Shareholders at all times prior to the Closing.

       7.3  Confidentiality.  Except as necessary  for the  consummation  of the
transactions  contemplated  by this  Agreement,  and except as and to the extent
required by law, each party will keep confidential any information obtained from
the  other  party in  connection  with  the  transactions  contemplated  by this
Agreement. If this Agreement is terminated,  each party will return to the other
party all information  obtained by such party from the other party in connection
with the transactions contemplated by this Agreement.

       7.4 Cooperation.  Buyer and Shareholders  shall cooperate fully with each
other and their  respective  counsel  and  accountants  in  connection  with any
actions required to be taken as part of their respective  obligations under this
Agreement,  and Buyer and Shareholders shall execute such other documents as may
be  necessary  and  desirable to the  implementation  and  consummation  of this
Agreement,  and otherwise use their best efforts to consummate  the  transaction
contemplated  hereby  and to fulfill  their  obligations  under this  Agreement.
Notwithstanding  the foregoing,  and except as otherwise  expressly  provided in
this Agreement, Buyer shall have no obligation (a) to expend funds to obtain any
of the Consents or (b) to agree to any adverse change in any License or Contract
in order to obtain a Consent required with respect thereto.

       7.5 Control of the Stations.  Prior to Closing, Buyer shall not, directly
or indirectly,  control,  supervise, or direct, or attempt to control, supervise
or direct the operations of the Stations;  those operations,  including complete
control  and  supervision  of all  of the  Stations  programs',  employees,  and
policies, shall be the sole responsibility of Shareholders,  the Company and the
Subsidiaries.

       7.6 Tax Matters.  Shareholders,  the Company and the  Subsidiaries  shall
file  accurate  and  complete  federal,  state and local Tax Returns in a timely
manner as required by applicable  law and shall  concurrently  deliver copies of
all such Tax Returns to Buyer.

       7.7 Sales Tax Filings. The Company shall continue,  if required,  to file
state sales Tax Returns  with  respect to the  Stations in  accordance  with the
Company's past practices and shall  concurrently  deliver copies of all such Tax
Returns to Buyer.

       7.8  Noncompetition  Agreement.  At the  Closing,  Oatman and Buyer shall
execute and deliver the  Noncompetition  Agreement  in the form of Schedule  7.8
("Noncompetition Agreement").

       7.9  Employee  Matters.  On or prior to the  Closing,  the Company  shall
distribute  to Lynch,  Oatman and  Jenkins the keyman  life  insurance  policies
applicable to such individuals and the cash surrender value therein.

       7.10  Payment of Excise Tax.  Buyer  agrees to pay when due the amount of
any federal  excise tax that may be assessed as a result of the sale to Buyer of
the Common Stock held by the ESOP.

                                      -31-
<PAGE>


       7.11 ESOP Participant  Notes.  Buyer agrees to pay in accordance with the
terms of the ESOP  Participant  Notes  all  amounts  outstanding  under the ESOP
Participant Notes as of the Closing Date.

       7.12  Environmental  Audits.  Buyer  will  promptly  retain,  at  Buyer's
expense, a firm engaged in the regular business of environmental  engineering to
conduct  such  environmental  audits  of the  Company's  and  the  Subsidiaries'
operations and the Real Property occupied by the Company and the Subsidiaries as
Buyer in its sole discretion shall consider necessary or appropriate.
Buyer shall  promptly  deliver to the Company the results of such  environmental
audits.

       7.13 Notice of  Proceedings.  Each party will  promptly  notify the other
parties  in  writing  upon (a)  becoming  aware of any  order or  decree  or any
complaint  praying  for  an  order  or  decree   restraining  or  enjoining  the
consummation of this Agreement or the transactions  contemplated  hereunder;  or
(b)  receiving any notice from any  governmental  department,  court,  agency or
commission of its intention (i) to institute an investigation into, or institute
a suit or proceeding to restrain or enjoin,  the  consummation of this Agreement
or such transactions, or (ii) to nullify or render ineffective this Agreement or
such transactions if consummated.

       7.14 Title Insurance and Surveys.  Buyer shall have sixty (60) days after
the date hereof (the "Review Period") in which to obtain:

           (a)surveys (the "Surveys") of each parcel of leased Real Property and
Real Property owned in fee by the Company (together with all material  easements
appurtenant  to such  Real  Property)  prepared  in  accordance  with  ALTA/ACSM
standards,  certified to Buyer and to the title insurance company, each dated no
more than ninety (90) days prior to the  Closing  and each  detailing  the legal
description,  the perimeter  boundaries,  all improvements  located thereon, all
easements and encroachments,  rights of way, utilities, rights and other matters
(whether  above or below ground)  encumbering  or affecting  each such parcel of
Real  Property and such matters as may be  reasonably  requested by Buyer or the
title  insurance  company,  each  containing a surveyor  certificate  reasonably
acceptable  to  Buyer  and the  title  insurance  company,  each  prepared  by a
registered  land  surveyor  satisfactory  to Buyer  licensed to practice in such
state in which the Real Property is located; and

           (b)current  title insurance  commitments  (the "Title  Commitments"),
issued by a title  insurance  company or companies  reasonably  satisfactory  to
Buyer,  agreeing  to issue to Buyer  standard  form  owner's  policies  of title
insurance  with respect to each parcel of leased Real Property and Real Property
owned in fee by the Company (together with all material easements appurtenant to
such  Real  Property)  (the  "Title  Policies"),  together  with a copy  of each
document to which  reference  is made in such  commitments.  The Title  Policies
shall be  standard  ALTA Form 1992  owner's  policies in the full amount of that
portion of the  Purchase  Price  allocated  respectively  to each parcel of Real
Property,  insuring good and  marketable  title thereto  (including all material
easements appurtenant to such Real Property) and shall include extended coverage
deleting  all  of  the  standard   exceptions.   Buyer  may  reasonably  request
endorsement  to the Title  Policies  including but not limited to the following:
gap  coverage,   zoning  3.1,  access,   location,   owner's  comprehensive  and
contiguity,  provided that the inability or unwillingness of

                                      -32-
<PAGE>

the title insurance  company to issue such endorsement  shall not be a matter to
which Buyer may object as set forth below.

           On or before the expiration of the Review Period, Buyer shall furnish
the Company  with a written  statement  of any title or such  survey  objections
affecting the Real Property, other than the Permitted Exceptions, defined below.
Should Buyer fail to notify the Company of any such title objections  within the
Review  Period,  Buyer shall be deemed to have waived  objections to the matters
affecting the Real Property revealed by the Title  Commitments and Surveys.  The
Company  shall have twenty (20)  business days after receipt of any such written
objections  (hereinafter  referred to as the "Title  Cure  Period") in which the
Company  shall use  commercially  reasonable  efforts  to cure all  valid  title
objections.  In the  event  that  the  Company  fails to cure  all  valid  title
objections  within the Title Cure Period,  Buyer shall, by written notice to the
Company given within ten (10)  business  days after the  expiration of the Title
Cure Period, elect one of the following:  (a) to waive such title objections and
close the transaction, without deduction of any amounts from the Purchase Price,
on the Closing Date; or (b) to terminate this Agreement, in which event, neither
the Company nor the Buyer shall have any  rights,  duties or  obligations  under
this Agreement,  except for any rights or obligations  hereunder which, by their
terms,  survive  any  termination,   cancellation,   rescission,  expiration  or
consummation  of this Agreement and the lien or right,  if any, of Buyer against
or to the Real Property shall wholly cease. The Company shall not be required to
bring any action or  proceeding,  or otherwise  to incur any expense,  to render
title to the Real Property  free of any matters  objected to by Buyer other than
the execution by the Company of affidavits and certificates customarily executed
in similar  transactions  and  reasonably  approved by the  Company,  unless the
matter objected to is a breach of the Company's  representations  and warranties
herein.  Mortgages and financing statements  encumbering the Real Property which
are to be  released by the Company at the  Closing  shall not  constitute  valid
title objections so long as any such mortgages and financing  statements are not
exceptions to title on the Closing Date. Notwithstanding the foregoing,  Buyer's
failure to object to any matters  affecting  the Real  Property  revealed by the
Title  Commitments or Surveys or Buyer's waiver of any such matters shall not in
any way  operate  as a  waiver,  modification,  termination,  merger,  or  other
limitation on the  Company's  representations  or warranties  regarding the Real
Property,  which  representations and warranties the Company  acknowledges shall
remain unchanged hereby and in full force and effect.

           For  purposes  of this  Paragraph,  the term  "Permitted  Exceptions"
shall, for each of the parcels of Real Property, mean:

           (a)Liens for ad valorem Taxes not yet due and payable which have been
sufficiently accrued or reserved against in the Estimated Closing Statement;

           (b)Matters  of record  pertaining  to such Real  Property  (excepting
monetary  encumbrances such as mortgages,  deeds of trust,  security  interests,
liens and money  judgments) to the extent any of the same do not  materially and
adversely  affect the  marketability  or  operation  of the Real  Property  (and
improvements thereon) to which they relate or interfere with the present use and
enjoyment thereof;

                                      -33-
<PAGE>


           (c)All  matters  that  would  be  shown  by  an  accurate  survey  or
inspection  of such Real  Property,  including  but not  limited  to  easements,
encroachments,  overlaps, riparian rights, and boundary disputes, if any, to the
extent any of the same do not materially and adversely affect the  marketability
or  operation  of the Real  Property  (and  improvements  thereon) to which they
relate or interfere with the present use and enjoyment thereof; and

           (d)All  building,  zoning,  and other state,  county or Federal Laws,
codes and regulations,  affecting any portion of such Real Property provided the
same are not violated.

           The Company shall  cooperate with Buyer to enable Buyer to obtain the
Surveys and Title  Policies.  Such  cooperation  by the Company  shall  include,
without  limitation,  providing the title insurance company with such affidavits
and  certificates  customarily  executed  in similar  transactions  as the title
insurance company may reasonably require and the Company may reasonably approve;
provided,  however,  that the  Company  shall not be  obligated  to execute  any
affidavits  or  certificates  which would extend the  survival of the  Company's
representations   and  warranties  or  its  indemnity   obligations  under  this
Agreement.  The cost of obtaining the Surveys and the Title  Policies  described
above shall be allocated  between Buyer and the Company in  accordance  with the
custom  of the  local  jurisdiction  in which  the  Real  Property  is  located;
provided,  however, that the Company shall not be responsible for any such costs
exceeding Fifteen Thousand Dollars ($15,000) regardless of local custom, and all
remaining costs shall be paid by Buyer.

       7.15  Employees.  The  Company  and  the  Shareholders  shall  use  their
commercially  reasonable  best  efforts to collect  from any  Employee  all cash
advances made to such Employee prior to the Closing.

       7.16 Buyer Board of  Directors.  Buyer  agrees that  effective  as of the
Closing Date,  Oatman shall be elected by Buyer to serve as an outside  director
of the Board of Directors of Buyer's  wholly-owned  subsidiary Journal Broadcast
Group, Inc.  ("Group") for a term of 5 years and that his benefits as an outside
director will include  continued  health  insurance  coverage for Oatman and his
spouse.  Oatman shall pay personally the full premiums for such health insurance
coverage  charged by Group to qualified  beneficiaries  entitled to continuation
coverage  under ERISA ss. 601 et. seq. or Section 4980B of the Internal  Revenue
Code of 1986, as amended, or any successor statute or regulation.

SECTION 8.   CONDITIONS TO OBLIGATIONS OF BUYER AND SHAREHOLDERS

       8.1 Conditions to Obligations of Buyer.  All  obligations of Buyer at the
Closing  hereunder are subject at Buyer's option to the fulfillment  prior to or
on the Closing Date of each of the following conditions:

           (a)Representations and Warranties. All representations and warranties
of  Shareholders  and the Company  contained in this Agreement shall be true and
complete in all  material  respects at and as of the Closing Date as though made
at and as of that time.


                                      -34-
<PAGE>



           (b)Covenants and Conditions.  Shareholders and the Company shall have
performed and complied in all material respects with all covenants,  agreements,
and conditions required by this Agreement to be performed or complied with by it
prior to or on the Closing Date.

           (c)Consents.  All Consents  shall have been obtained and delivered to
Buyer (other than any Consent required under any Contract listed on Schedule 3.8
that is not a Material  Contract)  without  any  adverse  change in the terms or
conditions of any Contract or any License.

           (d)FCC  Consent.  The FCC Consent shall have been granted without the
imposition  on Buyer of any  conditions  that need not be complied with by Buyer
under Section 7.1 hereof,  Shareholders and the Company shall have complied with
any  conditions  imposed on them by the FCC Consent,  and the FCC Consent  shall
have become a Final Order.

           (e)Governmental  Authorizations.  The  Subsidiaries  shall hold their
respective FCC Licenses and there shall not have been any non-renewal or renewal
for less  than a full term of any FCC  License  or any  modification  of any FCC
License  that could have a  Material  Adverse  Effect.  No  proceeding  shall be
pending or threatened the effect of which could reasonably be expected to result
in the  revocation,  cancellation,  failure  to renew,  suspension  or  material
adverse modification of any FCC License.

           (f)Deliveries.  Shareholders and the Company shall have made or stand
willing to make all the deliveries to Buyer described in Section 9.2.

           (g)Adverse Change. Between the date of this Agreement and the Closing
Date, there shall have been no Material Adverse Change.

           (h)HSR Act.  The waiting  period under the HSR Act shall have expired
or  terminated  without  unresolved  action by the DOJ or the FTC to prevent the
Closing.

           (i)ESOP.

               (1)  Employee   Plan   Fiduciary   Condition.   The   appropriate
fiduciaries of the ESOP shall have (A) received a current  valuation  report and
fairness  opinion in such form as may be acceptable to such  fiduciaries  from a
source mutually acceptable to such fiduciaries and Buyer, and (B) determined, in
the exercise of their sole discretion, that the consummation of the transactions
contemplated  herein at the Closing is fair to and in the best  interests of the
participants and beneficiaries of the ESOP.

               (2) Indebtedness.  The appropriate  fiduciaries of the ESOP shall
have (i) agreed that the proceeds the ESOP  receives at the Closing will be used
to immediately  repay in full any  outstanding  debt owed by the ESOP to Intrust
Bank and (ii) adopted  appropriate  resolutions  to take all necessary  steps to
terminate the ESOP.

           (j)Environmental  Conditions.  The results of the environmental audit
conducted  pursuant  to Section  7.12 shall not have  disclosed  any  condition,
process or practice  with respect to the Company or any  Subsidiary  or any Real
Property  owned  by the  Company  or any  Subsidiary  which  is not in  material
compliance  with applicable  environmental  laws and (1) is not

                                      -35-
<PAGE>

capable of being  remediated  by the  Company  by the Upset Date (as  defined in
Section  10.1(c))  or (2) is material  and the Company has refused to  remediate
such condition, process or practice.

       8.2  Conditions  to  Obligations  of  Shareholders.  All  obligations  of
Shareholders at the Closing hereunder are subject,  at Shareholders'  option, to
the  fulfillment  prior  to or on the  Closing  Date of  each  of the  following
conditions:

           (e)Representations  and  Warranties.  All  representations  of  Buyer
contained in this Agreement shall be true and complete in all material  respects
at and as of the Closing Date as though made at and as of that time.

           (f)Covenants and Conditions.  Buyer shall have performed and complied
in all material respects with all covenants, agreements, and conditions required
by this  Agreement  to be  performed  or complied  with by it prior to or on the
Closing Date.

           (g)Deliveries. Buyer shall have made or stand willing to make all the
deliveries described in Section 9.3.

           (h)FCC  Consent.  The FCC Consent shall have been granted without the
imposition on  Shareholders  or the Company of any  conditions  that need not be
complied with by  Shareholders  or the Company  under Section 7.1 hereof,  Buyer
shall have complied with any  conditions  imposed on it by the FCC Consent,  and
the FCC Consent shall have become a Final Order.

           (i)HSR Act.  The waiting  period under the HSR Act shall have expired
or  terminated  without  unresolved  action by the DOJ or the FTC to prevent the
Closing.

           (f)ESOP.

               (1)  Employee   Plan   Fiduciary   Condition.   The   appropriate
fiduciaries of the ESOP shall have (A) received a current  valuation  report and
fairness  opinion in such form as may be acceptable to such  fiduciaries  from a
source mutually acceptable to such fiduciaries and Buyer, and (B) determined, in
the exercise of their sole discretion, that the consummation of the transactions
contemplated  herein at the Closing is fair to and in the best  interests of the
participants and beneficiaries of the ESOP.

               (2) Indebtedness.  The appropriate  fiduciaries of the ESOP shall
have (i) agreed that the proceeds the ESOP  receives at the Closing will be used
to immediately  repay in full any  outstanding  debt owed by the ESOP to Intrust
Bank and (ii) adopted  appropriate  resolutions  to take all necessary  steps to
terminate the ESOP.

SECTION 9.   CLOSING AND CLOSING DELIVERIES

       9.1  Closing.

               (a) Closing Date.

                                      -36-
<PAGE>


               (1)  Except  as  provided  below  in this  Section  9.1(a)  or as
otherwise agreed to by Buyer and  Shareholders,  the Closing shall take place at
10:00  a.m.  on a date  designated  by  Buyer  that is not  later  than ten (10)
business  days  following the date upon which the FCC Consent has become a Final
Order.

               (2) If there is in effect on the date on which the Closing  would
otherwise occur pursuant to this Section 9.1(a) any judgment,  decree,  or order
that would prevent or make unlawful the Closing on that date,  the Closing shall
be postponed until a date within the effective  period of the FCC Consent (as it
may be  extended  pursuant  to  Section  7.1),  to be  agreed  upon by Buyer and
Shareholders' Agents, when such judgment, decree, or order no longer prevents or
makes  unlawful  the  Closing.  If the  Closing is  postponed  pursuant  to this
paragraph,  the date of the Closing shall be mutually agreed to by Shareholders'
Agents and Buyer.

           (b)Closing  Place.  The Closing  shall be held at the offices of Dow,
Lohnes  &  Albertson,   PLLC,  1200  New  Hampshire  Avenue,  N.W.,  Suite  800,
Washington,  D.C.  20036,  or any other  place that is agreed  upon by Buyer and
Shareholders' Agents.

       9.2  Deliveries  by  Shareholders.  Prior  to or  on  the  Closing  Date,
Shareholders  shall  deliver  to Buyer  the  following,  in form  and  substance
reasonably satisfactory to Buyer and its counsel:

           (a)Stock.  Certificates  representing  all of the Preferred Stock and
Common Stock, which shall be either duly endorsed or accompanied by stock powers
duly executed in favor of Buyer;

           (b)Resignations. Written resignations, effective on the Closing Date,
of all of the officers and directors of the Company and the Subsidiaries;

           (c)Articles of Incorporation. A copy of the Articles of Incorporation
of the Company and each Subsidiary,  certified as of a date not earlier than ten
(10) days prior to the Closing  Date by the  Secretary  of State of the state in
which the Company or the Subsidiary is incorporated;

           (d)Bylaws.  A copy of the Bylaws of the Company  and each  Subsidiary
certified,  as of the Closing Date,  by the Secretary or Assistant  Secretary of
each;

           (e)Resolutions.  Copies  of  resolutions  adopted  by  the  Board  of
Directors  of the  Company  authorizing  and  approving  the  execution  of this
Agreement  and  the  consummation  of  the  transactions   contemplated  hereby,
certified  by the  Secretary  of the  Company as being true and  complete on the
Closing Date;

           (f)Corporate,  Financial,  Tax and Business  Records.  All  corporate
records  (including  minute books and stock books and  registers) and financial,
tax and business records of the Company and the Subsidiaries;

           (g)Licenses,  Contracts,  Business Records, Etc. Originals or, if not
available,  copies of all Licenses,  including any  modifications and amendments
thereto, and all applications,

                                      -37-
<PAGE>

reports,  technical information and engineering studies relating to the Stations
and all files  required to be  maintained by the FCC, all  Contracts,  and other
operational  data  or  other  information  maintained  by the  Company  and  the
Subsidiaries  in  the  ordinary  course,  all  blueprints,  schematics,  working
drawings,  plans, projections,  statistics,  engineering records relating to the
Stations,  and all  other  business  files  and  records  in the  possession  of
Shareholders,  the Company or the Subsidiaries  relating to the operation of the
Stations;

           (h)Consents.  A manually  executed copy of any instrument  evidencing
receipt of any Consent;

           (i)Officer's  Certificate.  A  certificate,  dated as of the  Closing
Date,  executed  on behalf  of the  Company  by its  Executive  Vice  President,
certifying: (1) that the representations and warranties of the Company contained
in this  Agreement  are true and  complete  in all  material  respects as of the
Closing Date as though made on and as of that date; and (2) that the Company has
in all material  respects  performed and complied  with all of its  obligations,
covenants, and agreements in this Agreement to be performed and complied with on
or prior to the Closing Date;

           (j)Opinions of Counsel. An opinion of the Company's and Shareholders'
counsel  dated as of the  Closing  Date,  substantially  in the form of Schedule
9.2(j) hereto;

           (k)Noncompetition   Agreement.   The  Noncompetition  Agreement  duly
executed by Oatman;

           (l)Closing  Escrow  Agreement.  The  Closing  Escrow  Agreement  duly
executed by the Shareholders in the form of Schedule 9.2(l) (the "Closing Escrow
Agreement");

           (m)Insurance.  Evidence of the distribution by the Company to each of
Lynch,  Oatman and Jenkins of the keyman life insurance  policies  applicable to
such individuals and the cash surrender value therein; and

           (n)ESOP Fairness Opinion. A copy of the fairness opinion described in
Section 8.1(i)(1).

       9.3  Deliveries by Buyer.  Prior to or on the Closing  Date,  Buyer shall
deliver  to  Shareholders  the  following,  in  form  and  substance  reasonably
satisfactory to Shareholders and their counsel:

           (a)Closing  Payments.  The  Purchase  Price as  adjusted  pursuant to
Section 2.3 and the payment under the Noncompetition Agreement;

           (b)Officer's  Certificate.  A  certificate,  dated as of the  Closing
Date,  executed on behalf of Buyer by the President or Vice  President of Buyer,
certifying (1) that the  representations  and  warranties of Buyer  contained in
this Agreement are true and complete in all material  respects as of the Closing
Date as  though  made on and as of that  date;  and (2)  that  Buyer  has in all
material respects performed and complied with all of its obligations, covenants,

                                      -38-
<PAGE>


and  agreements in this  Agreement to be performed and complied with on or prior
to the Closing Date;

           (c)Resolutions.  Copies of  resolutions  (1)  adopted by the Board of
Directors of Buyer authorizing and approving the execution of this Agreement and
the  consummation  of the  transactions  contemplated  hereby and (2) adopted by
Buyer  electing  Oatman to serve as an  outside  director  on  Group's  Board of
Directors  effective  as of the  Closing  Date in  accordance  with the terms of
Section 7.16, all certified by the Secretary of Buyer as being true and complete
on the Closing Date;

           (d)Opinion of Counsel.  An opinion of Buyer's counsel dated as of the
Closing Date, substantially in the form of Schedule 9.3(c) hereto; and

           (e)Closing  Escrow  Agreement.  The  Closing  Escrow  Agreement  duly
executed by Buyer.

SECTION 10.  TERMINATION

       10.1  Termination  by  Shareholders.  This Agreement may be terminated by
Shareholders and the purchase and sale of the Company abandoned, if Shareholders
are not then in  material  default,  upon  written  notice  to  Buyer,  upon the
occurrence of any of the following:

           (a)Conditions.  If on the date that would  otherwise  be the  Closing
Date any of the  conditions  precedent to the  obligations of  Shareholders  set
forth  in this  Agreement  has not  been  satisfied  or  waived  in  writing  by
Shareholders.

           (b)Judgments.  If there  shall be in effect  on the date  that  would
otherwise be the Closing Date any judgment,  decree, or order that would prevent
or make unlawful the Closing.

           (c)Upset  Date. If the Closing shall not have occurred on or prior to
the date that is 365 days from the date the  application for FCC Consent (on FCC
Form 315) is filed with the FCC (the "Upset Date").

           (d)Breach.  Without  limiting  Shareholders'  rights  under the other
provisions of this Section 10.1, if Buyer has failed to cure any material breach
of any of its  representations,  warranties  or covenants  under this  Agreement
within thirty (30) days after Buyer has received  written  notice of such breach
from Shareholders' Agents.

       10.2 Termination by Buyer.  This Agreement may be terminated by Buyer and
the purchase and sale of the Company abandoned, if Buyer is not then in material
default, upon written notice to Shareholders,  upon the occurrence of any of the
following:

               (a)Conditions. If on the date that would otherwise be the Closing
Date any of the  conditions  precedent to the  obligations of Buyer set forth in
this Agreement has not been satisfied or waived in writing by Buyer.

                                      -39-


<PAGE>


           (b)Judgments.  If there  shall be in effect  on the date  that  would
otherwise be the Closing Date any judgment,  decree, or order that would prevent
or make unlawful the Closing.

           (c)Upset  Date. If the Closing shall not have occurred on or prior to
the Upset Date.

           (d)Breach. Without limiting Buyer's rights under the other provisions
of this  Section  10.2,  if  Shareholders  or the Company has failed to cure any
material  breach of any of its  representations,  warranties or covenants  under
this Agreement within thirty (30) days after  Shareholders have received written
notice of such breach from Buyer.

       10.3  Rights  on   Termination.   If  this  Agreement  is  terminated  by
Shareholders  due to Buyer's  material breach of this Agreement,  the release of
the  Escrow  Deposit  to  Shareholders  shall be  liquidated  damages  and shall
constitute  full payment and the  exclusive  remedy for any damages  suffered or
alleged to be suffered by Shareholders  by reason of Buyer's  material breach of
this Agreement and Buyer shall be obligated to deliver joint instructions to the
Escrow  Agent to the effect of the  foregoing.  Shareholders  and Buyer agree in
advance that actual  damages would be difficult to ascertain and that the Escrow
Deposit is a fair and  equitable  amount to reimburse  Shareholders  for damages
sustained  or alleged to be  sustained  due to Buyer's  material  breach of this
Agreement.  If this Agreement is terminated by Buyer due to Shareholders' or the
Company's material breach of any provision of this Agreement, the Escrow Deposit
shall be  immediately  released  to Buyer and Buyer  shall  have all  rights and
remedies  available at law or equity. In all events, any interest accrued on the
Escrow Deposit shall belong to Buyer or its designee.

       10.4  Attorneys'  Fees.  In the event of a default  by either  party that
results in a lawsuit or other  proceeding  for any remedy  available  under this
Agreement,  the  prevailing  party shall be entitled to  reimbursement  from the
other  party of its  reasonable  legal fees and  expenses  (whether  incurred in
arbitration, at trial, or on appeal).

SECTION 11.  SURVIVAL OF REPRESENTATIONS AND WARRANTIES;
             INDEMNIFICATION; CERTAIN REMEDIES

       11.1 Survival.  Without  prejudice to  representations  and warranties in
other  agreements  delivered  hereunder,  all  representations,  warranties  and
covenants of the parties  herein with respect to periods  prior to Closing shall
be  deemed  continuing  representations,  warranties  and  covenants,  and shall
survive the Closing for a period of eighteen (18) months.  Any investigations by
or on behalf of any party hereto shall not constitute a waiver as to enforcement
of any  representation,  warranty,  or covenant contained in this Agreement.  No
notice or  information  delivered by either party shall affect the other party's
right to rely on any representation, warranty, or covenant made by such party or
relieve such party of any  obligations  under this  Agreement as the result of a
breach of any of its representations and warranties.

       11.2  Indemnification by Shareholders.  After the Closing, and regardless
of  any  investigation  made  at  any  time  by or on  behalf  of  Buyer  or any
information  Buyer may have,  but subject to Section 11.5,  Shareholders  hereby
agree to  indemnify  and hold Buyer  harmless  against and with  respect to, and
shall reimburse Buyer for:


                                      -40-


<PAGE>



           (a)any and all losses,  liabilities,  or damages  resulting  from any
untrue representation,  breach of warranty, or nonfulfillment of any covenant by
Shareholders or the Company contained herein or in any certificate, document, or
instrument delivered to Buyer hereunder;

           (b)any and all losses,  liabilities,  or damages  resulting  from any
liability or  obligation of the Company or the  Subsidiaries  in existence as of
the Closing and not permitted by Section 2.2(b);

           (c)any and all out-of-pocket costs and expenses, including reasonable
legal fees and  expenses,  incident  to any  action,  suit,  proceeding,  claim,
demand,  assessment,  or  judgment  incident  to the  foregoing  or  incurred in
investigating  or  attempting  to avoid  the same or to  oppose  the  imposition
thereof, or in enforcing this indemnity.

       11.3 Indemnification by Buyer.  Notwithstanding the Closing, Buyer hereby
agrees to indemnify and hold Shareholders  harmless against and with respect to,
and shall reimburse Shareholders for:

           (a)any and all losses,  liabilities,  or damages  resulting  from any
untrue representation,  breach of warranty, or nonfulfillment of any covenant by
Buyer contained herein or in any certificate,  document, or instrument delivered
to Shareholders hereunder; and

           (b)  any  and  all  out-of-pocket   costs  and  expenses,   including
reasonable legal fees and expenses,  incident to any action,  suit,  proceeding,
claim, demand,  assessment, or judgment incident to the foregoing or incurred in
investigating  or  attempting  to avoid  the same or to  oppose  the  imposition
thereof, or in enforcing this indemnity.

       11.4  Procedure for  Indemnification.  The procedure for  indemnification
shall be as follows:

           (a)The party claiming indemnification (the "Claimant") shall promptly
give  notice  to  the  party  from  which   indemnification   is  claimed   (the
"Indemnifying  Party") of any claim, whether between the parties or brought by a
third party, specifying in reasonable detail the factual basis for the claim. If
the claim  relates to an action,  suit,  or  proceeding  filed by a third  party
against  Claimant,  such notice shall be given by Claimant  within five business
days after  written  notice of such action,  suit,  or  proceeding  was given to
Claimant.

           (b)With  respect to claims  solely  between  the  parties,  following
receipt of notice from the  Claimant of a claim,  the  Indemnifying  Party shall
have  thirty  (30)  days  to  make  such  investigation  of  the  claim  as  the
Indemnifying  Party  deems  necessary  or  desirable.  For the  purposes of such
investigation,  the Claimant agrees to make available to the Indemnifying  Party
and its authorized  representatives  the information relied upon by the Claimant
to substantiate the claim. If the Claimant and the  Indemnifying  Party agree at
or prior to the expiration of the thirty-day period (or any mutually agreed upon
extension  thereof) to the validity and amount of such claim,  the  Indemnifying
Party shall immediately pay to the Claimant the full amount of the claim. If the
Claimant and the  Indemnifying  Party do not agree within the thirty-day  period
(or  any  mutually  agreed  upon  extension  thereof),  the  Claimant  may  seek
appropriate remedy at law or equity.

                                      -41-

<PAGE>


           (c)With  respect  to any  claim  by a third  party  as to  which  the
Claimant is entitled to indemnification  under this Agreement,  the Indemnifying
Party  shall  have the right at its own  expense,  to  participate  in or assume
control of the defense of such claim,  and the Claimant  shall  cooperate  fully
with the Indemnifying Party,  subject to reimbursement for actual  out-of-pocket
expenses incurred by the Claimant as the result of a request by the Indemnifying
Party. If the Indemnifying  Party elects to assume control of the defense of any
third-party  claim,  the  Claimant  shall have the right to  participate  in the
defense of such claim at its own  expense.  If the  Indemnifying  Party does not
elect  to  assume  control  or  otherwise  participate  in  the  defense  of any
third-party  claim,  it shall be bound by the results  obtained in good faith by
the Claimant with respect to such claim.

           (d)If a claim,  whether  between  the  parties  or by a third  party,
requires  immediate  action,  the  parties  will  make  every  effort to reach a
decision with respect thereto as expeditiously as possible.

           (e)The  indemnification  rights  provided in Section 11.2 and Section
11.3 shall extend to the partners,  officers,  employees, and representatives of
any  Claimant  although  for the  purpose  of the  procedures  set forth in this
Section 11.4,  any  indemnification  claims by such parties shall be made by and
through the Claimant.

       11.5 Limitations on Indemnification.

           (a)Following the Closing, the sole and exclusive remedy for Buyer for
any claim arising out of a breach of any representation,  warranty,  covenant or
other  agreement  herein or otherwise  arising out of or in connection  with the
transactions   contemplated  by  this  Agreement  (and  agreements  executed  in
connection herewith or delivered pursuant hereto),  whether such claim is framed
in tort, contract or otherwise, shall be a claim for indemnification pursuant to
this Section 11 and the Closing Escrow Agreement.

           (b)At the Closing,  Shareholders,  Buyer and the Closing Escrow Agent
shall enter into the  Closing  Escrow  Agreement,  pursuant to which Buyer shall
deposit  with  the  Closing  Escrow  Agent  the  sum of  Three  Million  Dollars
($3,000,000)  (the "Closing  Escrow") to be held in escrow by the Closing Escrow
Agent to secure Shareholders' indemnification obligations hereunder. The Closing
Escrow Agent shall  maintain the Closing  Escrow in an account to be managed and
paid out by the Closing Escrow Agent in accordance with the terms of the Closing
Escrow Agreement.

           (c)No party shall be entitled to indemnification hereunder unless and
until the  amount  for which  indemnification  is owing  exceeds  Three  Hundred
Thousand Dollars  ($300,000) for all such matters and  indemnification  shall be
made to the  Indemnifying  Party  only to the extent of such  excess  over Three
Hundred Thousand Dollars ($300,000)  ("Basket Amount").  The Basket Amount shall
not be severally applied to each Shareholder or each indemnification  claim, but
instead all claims for indemnification against any and all Shareholders shall be
aggregated and taken together in their application against the Basket Amount.

                                      -42-
<PAGE>


       11.6 No Waiver.  The  Closing of the  transactions  contemplated  by this
Agreement  shall  not  constitute  a  waiver  by  any  party  of its  rights  to
indemnification   hereunder,   regardless   of   whether   the   party   seeking
indemnification  has knowledge of the breach,  violation or failure of condition
constituting the basis of the claim at or before the Closing,  and regardless of
whether such breach, violation or failure is deemed to be material.

SECTION 12.  MISCELLANEOUS

       12.1 Fees and Expenses.  Shareholders shall pay any filing fees, transfer
taxes,  document stamps,  or other charges levied by any governmental  entity on
account  of the  transfer  of the  Common  Stock and the  Preferred  Stock  from
Shareholders  to Buyer.  Buyer and  Shareholders  shall each pay one-half of any
filing fees charged by the FCC in  connection  with  obtaining  the FCC Consent.
Except as  otherwise  provided in this  Agreement,  each party shall pay its own
expenses incurred in connection with the authorization,  preparation, execution,
and performance of this  Agreement,  including all fees and expenses of counsel,
accountants,  agents, and  representatives,  and each party shall be responsible
for all fees or commissions payable to any finder,  broker,  advisor, or similar
Person retained by or on behalf of such party.

       12.2 Notices. All notices, demands, and requests required or permitted to
be given under the provisions of this Agreement shall be in writing and shall be
addressed as follows:

If to Buyer:                                  Mr. Douglas G. Kiel
                                              President
                                              Journal Broadcast Group, Inc.
                                              720 East Capitol Drive
                                              Milwaukee, Wisconsin  53212

with copies (which shall not constitute       Foley & Lardner
notice) to:                                   Firstar Center
                                              777 E. Wisconsin Avenue
                                              Milwaukee, Wisconsin  53202
                                              Attention:  Jeffrey J. Jones, Esq.

If to Shareholders, the Company, or           Mr. F. F. Mike Lynch
Shareholders' Agents:                         President
                                              Mr. Michael C. Oatman
                                              Executive Vice President
                                              Great Empire Broadcasting, Inc.
                                              4200 North Old Lawrence Road
                                              Wichita, Kansas  67219

                                      -43-
<PAGE>




with a copy (which shall not constitute       Dow, Lohnes & Albertson, PLLC
notice) to:                                   1200 New Hampshire Avenue, N.W.
                                              Suite 800
                                              Washington, D.C.  20036
                                              Attention:  Kevin F. Reed, Esq.

or to any other or additional persons and addresses as the parties may from time
to time designate in a writing delivered in accordance with this Section 12.2. A
notice mailed by certified mail,  postage prepaid and return receipt  requested,
shall be deemed to have been duly  delivered and received on the date of receipt
shown on the return receipt.

       12.3  Benefit  and  Binding  Effect.  No party  hereto  may  assign  this
Agreement without the prior written consent of the other parties hereto,  except
that  Buyer may assign its  rights  under this  Agreement,  in whole or in part,
without the consent of the other parties,  to any Affiliate of Buyer;  provided,
however,  that Buyer  provides the other parties with written notice at the time
of such assignment and guarantees the  performance of its obligations  hereunder
by the assignee.  This Agreement  shall be binding upon and inure to the benefit
of the parties hereto and their respective successors and permitted assigns.

       12.4 Further  Assurances.  The parties shall take any actions and execute
any other documents that may be necessary or desirable to the implementation and
consummation of this Agreement.

       12.5  Governing  Law. THIS AGREEMENT  SHALL BE GOVERNED,  CONSTRUED,  AND
ENFORCED IN ACCORDANCE  WITH THE LAWS OF THE STATE OF KANSAS  (WITHOUT REGARD TO
THE CHOICE OF LAW PROVISIONS THEREOF).

       12.6  Headings.  The  headings  herein are included for ease of reference
only and  shall not  control  or  affect  the  meaning  or  construction  of the
provisions of this Agreement.

       12.7 Entire Agreement. This Agreement, the schedules and exhibits hereto,
and all  documents,  certificates,  and other  documents  to be delivered by the
parties pursuant hereto,  collectively  represent the entire  understanding  and
agreement  between  the  parties  with  respect  to the  subject  matter of this
Agreement.  This Agreement  supersedes all prior negotiations among the parties,
and cannot be  amended,  supplemented,  or  changed  except by an  agreement  in
writing that makes  specific  reference to this  Agreement and that is signed by
the party  against  which  enforcement  of any such  amendment,  supplement,  or
modification is sought.  The parties hereto  acknowledge that no representations
or  warranties  have  been  made  with  respect  to  matters   relating  to  the
transactions contemplated by this Agreement other than as expressly set forth in
this Agreement.

       12.8 Waiver of Compliance; Consents. Except as otherwise provided in this
Agreement,  any  failure of any of the  parties to comply  with any  obligation,
representation, warranty, covenant, agreement, or condition herein may be waived
by the party  entitled  to the  benefits  thereof  only by a written  instrument
signed by the party  granting such waiver,  but such waiver or failure to insist
upon strict compliance with such obligation, representation, warranty,

                                      -44-
<PAGE>



covenant,  agreement, or condition shall not operate as a waiver of, or estoppel
with  respect to, any  subsequent  or other  failure.  Whenever  this  Agreement
requires or permits  consent by or on behalf of any party  hereto,  such consent
shall be given in writing in a manner  consistent  with the  requirements  for a
waiver of compliance as set forth in this Section 12.8.

       12.9 Press Release. Prior to the Closing, neither party shall publish any
press release,  make any other public announcement or otherwise communicate with
any news media concerning this Agreement or the transactions contemplated hereby
without the prior written consent of the other party;  provided,  however,  that
nothing  contained  herein shall prevent  either party from promptly  making all
filings  with  governmental  authorities  as may, in its judgment be required or
advisable in connection with the execution and delivery of this Agreement or the
consummation of the transactions contemplated hereby.

       12.10 Counterparts. This Agreement may be signed in counterparts with the
same  effect  as if the  signature  on  each  counterpart  were  upon  the  same
instrument.




              [THE REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]


                                      -45-

<PAGE>



       IN  WITNESS  WHEREOF,  this  Agreement  has  been  executed  by the  duly
authorized officers of Buyer and the Company and the Shareholders as of the date
first written above.

                           JOURNAL BROADCAST CORPORATION


                           By:/s/____________________________________
                               Name:
                               Title:


                           GREAT EMPIRE BROADCASTING, INC.


                           By:/s/____________________________________
                               Name:
                               Title:


                           F. F. LYNCH REVOCABLE TRUST


                           By:/s/ F.F. Mike Lynch
                           ____________________________________
                               Name:  F. F. Mike Lynch
                               Title:   Trustee


                           /s/ Michael C. Oatman
                           _______________________________________
                           Michael C. Oatman


                           FIRST STUART CORPORATION


                           By:/s/____________________________________
                               Name:
                               Title:


                           /s/Laurence E. Steckline
                           _______________________________________
                           Laurence E. Steckline

                                      -46-

<PAGE>



                         GREAT EMPIRE BROADCASTING, INC. EMPLOYEE STOCK
                         OWNERSHIP TRUST


                         By:/s/____________________________________
                             Name:
                             Title:


                         THE OATMAN CHARITABLE REMAINDER UNITRUST u/t/a 7/30/98


                         By:/s/ Michael C. Oatman
                            _______________________________________
                             Michael C. Oatman, Trustee


                         By:/s/ Jane C. Oatman
                            _______________________________________
                             Jane C. Oatman, Trustee


                         THE MELISSA JANE McDERMOTT TRUST u/t/a August 17, 1998


                         By:/s/ Jane C. Oatman
                            _______________________________________
                             Jane C. Oatman, Trustee


                         THE MICHAEL ANDREW OATMAN TRUST  u/t/a August 17, 1998


                         By:/s/ Jane C. Oatman
                            _______________________________________
                             Jane C. Oatman, Trustee


                         THE RICHARD ERIC OATMAN TRUST
                            u/t/a August 17,1998


                         By: /s/ Jane C. Oatman
                            _______________________________________
                             Jane C. Oatman, Trustee


                                      -47-
<PAGE>




                         LYNCH CHARITABLE REMAINDER UNITRUST


                         By:/s/___________________________________


                         SHAREHOLDERS' AGENTS


                         /s/ Michael C. Oatman
                         __________________________________________
                         Michael C. Oatman


                         /s/ F. F. Mike Lynch
                         ___________________________________________
                         F. F. Mike Lynch


                                      -48-







                               FIRST AMENDMENT TO
                            STOCK PURCHASE AGREEMENT

       THIS FIRST  AMENDMENT TO STOCK PURCHASE  AGREEMENT (the  "Amendment")  is
dated as of June 14,  1999,  by and among Great  Empire  Broadcasting,  Inc.,  a
Kansas  corporation  (the  "Company"),  the  holders of shares of the  Company's
Common Stock and Preferred  Stock (the  "Shareholders"),  Michael C. Oatman,  an
individual,  and F.F. Mike Lynch, an individual,  the duly appointed  agents for
the  Shareholders   (the   "Shareholders'   Agents"),   and  Journal   Broadcast
Corporation, a Nevada corporation ("Buyer").

                                    RECITALS

       A. Buyer, the Shareholders' Agents, the Shareholders and the Company have
entered  into a Stock  Purchase  Agreement  dated as of  August  24,  1998  (the
"Purchase Agreement"), pursuant to which the Shareholders have agreed to sell to
Buyer, and Buyer has agreed to purchase from the Shareholders,  the Common Stock
and the Preferred Stock on the terms and conditions set forth therein.

       B. The parties hereto desire to set forth their  agreement  regarding the
Closing under the Purchase Agreement.

                               A G R E E M E N T S

       In  consideration  of the  agreements  set  forth  herein  and for  other
valuable  consideration,  the  receipt  and  sufficiency  of  which  are  hereby
acknowledged, the parties, intending to be legally bound, agree as follows:

       1. Capitalized  Terms. All capitalized terms not otherwise defined herein
shall have the meanings ascribed to such terms in the Purchase Agreement.

       2.  Closing  Date and  Closing  Place.  (A) Section  9.1(a)(1)  is hereby
amended and restated in its entirety as follows:

              (a)(1)  Except  as  provided  below in this  Section  9.1(a),  the
              Closing  Date shall be June 14, 1999.  The parties  agree that the
              Effective Time for purposes of the Working Capital  Adjustment and
              for all tax,  accounting  and  financial  purposes  shall be 12:01
              a.m., on June 1, 1999.  Buyer hereby waives the condition that the
              FCC  Consent  received  on June 11, 1999 shall have become a Final
              Order prior to Closing.

       (B)  Section  9.1(b) is hereby  amended and  restated in its  entirety as
follows:

       (b)  Place  of  Closing.  The  Closing  shall be held at the  offices  of
Triplett,  Woolf & Garretson,  LLC,  2959 North Rock Road,  Suite 300,  Wichita,
Kansas 67226.

<PAGE>

       3. Purchase  Price.  Section  2.3(a) shall be amended and restated in its
entirety as follows:

       (a)  Purchase  Price.  The  purchase  price for the Common  Stock and the
Preferred Stock (the "Purchase Price") shall be Ninety-five Million Nine Hundred
Thousand  Dollars  ($95,900,000).  Buyer  shall  pay  or  cause  to be  paid  to
Shareholders at the Closing the Purchase Price,  adjusted  preliminarily  by the
Working  Capital  Adjustment  determined as of the Effective  Time in accordance
with  Section  2.4(c)  hereof,  less the Escrow  Deposit of  $4,000,000  and the
Closing  Escrow (as defined  below) of  $3,000,000,  plus the amount of "Closing
Interest"  by  federal  wire  transfer  of  same-day   funds  pursuant  to  wire
instructions which shall be delivered by Shareholders'  Agents to Buyer at least
two (2)  business  days prior to the  Closing  Date.  "Closing  Interest"  means
interest at the rate of five percent per annum  commencing  on and as of June 1,
1999,  and  continuing  on through the day prior to the Closing on the amount of
the Purchase Price less the Working Capital Adjustment.  By way of illustration,
assuming  that the  Closing  Date is June 3,  1999,  there  would be two days of
Closing Interest to be paid by Buyer.

       4. Closing Adjustments.  The parties have made and approved the following
as contemplated by the Purchase Agreement:

       (a) The Estimated Closing Statement attached to this Amendment as Exhibit
A.

       (b) The preliminary  Working Capital  Adjustment as of the Effective Time
as set forth in Exhibit B to this Amendment. 5. Real Estate Matters. The matters
listed on the  attached  Exhibit C (the  "Real  Estate  Matters")  have not been
completed as of the date hereof,  and will need to be  completed  following  the
Closing.  Shareholders  hereby  covenant and agree to reasonably  cooperate in a
timely manner with Buyer in order to complete the Real Estate Matters.

       6. Assets and  Liabilities at Closing.  Notwithstanding  any provision to
the contrary in the Purchase  Agreement,  the parties agree that the liabilities
and  obligations  of the Company or any  Subsidiary at the Closing shall include
those Contracts listed on Exhibit D hereto and marked with an asterisk.

       7. Litigation.  Pursuant to Section 6.12 of the Purchase  Agreement,  the
Company hereby  notifies  Buyer of the litigation  disclosed on Exhibit E hereto
(the  "Morris  Litigation").  Notwithstanding  any  provision  in  the  Purchase
Agreement to the contrary, the parties agree that

              (a)  Journal  shall  be  responsible  for  payment  of  the  first
              Twenty-Five  Thousand  Dollars  ($25,000)  ("Buyer's  Portion") in
              expenses and costs incurred by the parties in defending the Morris
              Litigation  and which are not covered by the  Company's  insurance
              ("Uninsured  Litigation  Expenses");  (b) Buyer's Portion shall be
              applied to the Basket  Amount as defined in Section  11.5(c);  and
              (c) Shareholders shall be responsible for the payment of Uninsured
              Litigation  Expenses  to  the  extent  such  Uninsured  Litigation
              Expenses exceed Buyer's Portion ($25,000); provided, however, that
              the aggregate  amount of Uninsured  Litigation  Expenses for which
              Shareholders  shall be  responsible  shall not exceed  Twenty-Five
              Thousand   Dollars   ($25,000)   ("Shareholders'   Portion")   and

                                      -2-
<PAGE>


              Shareholders'  Portion shall be paid from the Closing Escrow;  and
              provided,  further,  that  Shareholders'  payment of Shareholders'
              Portion  shall not be deemed a waiver by Buyer of any other  claim
              for indemnification for Uninsured  Litigation Expenses it may have
              against  Shareholders  with respect to the Morris  Litigation  and
              that all such claims shall be made in accordance  with and subject
              to  the  terms  and  conditions  of  Section  11 of  the  Purchase
              Agreement.  The parties  agree to reasonably  cooperate  with each
              other to settle the Morris Litigation.

       8.  Effect  of  Amendment.  Other  than  as  amended  hereby,  all of the
provisions  of the Purchase  Agreement  shall remain in full force and effect in
accordance with their terms.

       9.  Governing  Law.  This  Amendment  shall be  governed,  construed  and
enforced in accordance  with the laws of the State of Kansas  (without regard to
the choice of law provisions thereof).

       10.  Counterparts.  This Amendment may be signed in counterparts with the
same  effect  as if the  signature  on  each  counterpart  were  upon  the  same
instrument.

       11.  Further  Assurances.  The parties shall take any actions and execute
any  other  documents  that may be  reasonably  necessary  or  desirable  to the
implementation and consummation of this Agreement.

            [THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK]

                                      -3-
<PAGE>



       IN WITNESS  WHEREOF,  the parties  hereto have duly  executed  this First
Amendment  to  Stock  Purchase  Agreement  as of the day and  year  first  above
written.

                          JOURNAL BROADCAST CORPORATION


                          By:/s/ ___________________________
                              Name:
                              Title:


                          GREAT EMPIRE BROADCASTING, INC.


                          By:/s/ ___________________________
                              Name:
                              Title:


                          F.F. LYNCH REVOCABLE TRUST


                          By:/s/ F.F. Mike Lynch
                              ___________________________
                              Name: F.F. Mike Lynch
                              Title:  Trustee


                          /s/ Michael C. Oatman
                          _______________________________
                          Michael C. Oatman


                          FIRST STUART CORPORATION


                          By:/s/ ___________________________
                              Name:
                              Title:


                          /s/ Lawrence E. Steckline
                          _______________________________
                          Lawrence E. Steckline



                          GREAT EMPIRE BROADCASTING, INC.
                          EMPLOYEE STOCK  OWNERSHIP TRUST


                          By:/s/___________________________
                             Name:
                             Title:

                                      -4-
<PAGE>


                          By:/s/___________________________
                             Name:
                             Title:


                          THE OATMAN CHARITABLE REMAINDER
                          UNITRUST u/t/a  July 30, 1998


                           By:/s/ Michael Oatman
                              ___________________________
                              Michael Oatman, Trustee


                           By:/s/ Jane C. Oatman
                              ___________________________
                              Jane C. Oatman, Trustee


                          THE MELISSA JANE McDERMOTT TRUST
                          u/t/a  August 17, 1998


                          By:/s/ Jane C. Oatman
                              ___________________________
                              Jane C. Oatman, Trustee


                          THE MICHAEL ANDREW OATMAN TRUST
                          u/t/a  August 17, 1998


                          By: /s/ Jane C. Oatman
                              ___________________________
                              Jane C. Oatman, Trustee


                          THE RICHARD ERIC OATMAN TRUST
                          u/t/a August 17, 1998


                          By: /s/ Jane C. Oatman
                              ___________________________
                              Jane C. Oatman, Trustee


                          LYNCH CHARITABLE REMAINDER UNITRUST


                          By: /s/ F.F. Mike Lynch
                              ___________________________
                              F.F. Mike Lynch, Trustee

                          By: /s/ Dorothy A. Lynch
                              ___________________________
                              Dorothy A. Lynch, Trustee

                                      -5-
<PAGE>

                          SHAREHOLDERS' AGENTS


                          /s/ Michael C. Oatman
                          _______________________________
                          Michael C. Oatman


                          /s/ F.F. Mike Lynch
                          _______________________________
                          F.F. Mike Lynch


                                      -6-
<PAGE>



                                    EXHIBIT A

                           Estimated Closing Statement
                           ---------------------------












                                      -7-
<PAGE>



                                    EXHIBIT B

                           Working Capital Adjustment
                           --------------------------











                                      -8-


<PAGE>



                                    EXHIBIT C

                               Real Estate Matters
                               -------------------

1.     Obtain (i) the proper subdivision of the WOW-FM Tower Site ("Tower Site")
       and the WOW-AM/FM Radio Studio Site ("Studio Site", and together with the
       Tower Site sometimes hereinafter referred to as the "Properties") located
       at 5030 North 72nd Street, Omaha,  Nebraska, and (ii) the rezoning of the
       Properties  so that the Tower Site and the Studio  Site are each  located
       within a single  zoning  district  that  permits as a matter of right the
       current uses thereon. Without limiting the generality of the foregoing or
       expanding the obligations of Shareholders, the following matters may need
       to be completed in connection therewith:
       (a)    preparation of a subdivision  plan of the Properties in accordance
              with all applicable  laws,  ordinances and  regulations  (by Buyer
              with Shareholders' reasonable cooperation);
       (b)    preparation  of all required  applications  and public notices for
              the  subdivision and rezoning of the Properties and payment of all
              applicable   fees  in   connection   therewith   (by  Buyer   with
              Shareholders' reasonable cooperation);
       (c)    participation in all municipal hearings related to the subdivision
              and  rezoning  of the  Properties  (by  Buyer  with  Shareholders'
              reasonable cooperation); and
       (d)    if Buyer is unable to achieve the  subdivision  of the Studio Site
              and Tower Site by using the permanent access easement currently in
              place  providing  access  to the  Tower  Site  from  72nd  Street,
              procurement  of (i) a quit  claim  deed from The Mikes  Investment
              Company  ("Mikes  Investment")  conveying a strip of land over the
              northern  twenty  feet of the Studio  Site to Omaha  Great  Empire
              Broadcasting,  Inc. ("Great Empire") to provide access to and from
              the Tower Site and 72nd Street ("Access Parcel"); (ii) releases of
              any mortgages or other monetary encumbrances  affecting the Access
              Parcel;  and  (iii)  an  amendment  of  the  lease  between  Mikes
              Investment  and Great  Empire for the Studio  Site  excluding  the
              Access  Parcel from the  description  of the leased  premises  (by
              Shareholders);
2.     Obtain  the full  release  and  termination  of record  of the  following
       encumbrances affecting the KTTS-AM/FM and KLTQ-FM Radio Studio located in
       Springfield, Missouri:
       (a)    Deed of Trust from F.F.  "Mike"  Lynch and Michael C.  Oatman,  as
              tenants in common,  and their respective wives,  Dorothy Lynch and
              Barbara J.  Oatman,  to Henry W.  Westbrook,  as Trustee,  for the
              benefit  of First  Dallas  Capital  Corporation,  in the  original
              amount of  $800,000,  dated June 15, 1977,  and recorded  July 11,
              1977,  in the Office of the  Recorder of Deeds for Greene  County,
              Missouri, in Book 1656 at Page 1281 (by Shareholders).

       (b)    Subordination  Agreement by Springfield Great Empire Broadcasting,
              Inc. in favor of First  National  Bank in Dallas and First  Dallas
              Capital Corporation, dated June 15, 1977, and recorded on July 11,
              1977,  in the Office of the  Recorder of Deeds for Greene  County,
              Missouri,  in Book 1656,  at Page 1291,  and in Book 1656, at Page
              1297,  as amended  by  Amendment  to  Subordination  Agreement  by
              Springfield  Great  Empire  Broadcasting,  Inc.  in favor of First
              National Bank in Dallas,  dated May 22, 1981, and recorded on June
              5, 1981, in the Office of the Recorder of Deeds for Greene County,
              Missouri, in Book 1765, at Page 1177 (by Shareholders).

                                      -9-
<PAGE>



                                    EXHIBIT D

                                    Contracts
                                    ---------











                                      -10-

<PAGE>



                                    EXHIBIT E

                                   Litigation
                                   ----------

       On June 4, 1999, the Kansas Human Rights Commission  notified the Company
and Buyer that Eileen Morris,  a former  employee at the Company's radio station
KICT-FM,  Wichita,  Kansas had filed a complaint  against  the Company  with the
Equal Employment  Opportunity  Commission and the Kansas Human Rights Commission
alleging that the Company violated  federal and state employment  discrimination
laws. The Company has not yet filed a response to the complaint.


                                      -11-




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