JOURNAL COMMUNICATIONS INC
DEF 14A, 1999-04-30
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]    Preliminary Proxy Statement
[ ]    Confidential,  for  Use of the  Commission  Only  (as  permitted  by Rule
       14a-6(e)(2))
[X]    Definitive Proxy Statement
[ ]    Definitive Additional Materials
[ ]    Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                          JOURNAL COMMUNICATIONS, INC.
                (Name of Registrant as Specified in its Charter)

                       __________________________________
    (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]    No fee required.

[ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

       1)     Title of each class of securities to which transaction applies:

       2)     Aggregate number of securities to which transaction applies:

       3)     Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              the filing fee is calculated and state how it was determined):

       4)     Proposed maximum aggregate value of transaction:

       5)     Total fee paid:

[ ]    Fee paid previously with preliminary materials.

[ ]    Check box if any part of the fee is offset as provided  by  Exchange  Act
       Rule  0-11(a)(2) and identify the filing for which the offsetting fee was
       paid previously.  Identify the previous filing by registration  statement
       number, or the Form or Schedule and the date of its filing.

       1)     Amount Previously Paid:

       2)     Form, Schedule or Registration Statement No.:

       3)     Filing Party:

       4)     Date Filed:


<PAGE>




                          JOURNAL COMMUNICATIONS, INC.
                              333 West State Street
                           Milwaukee, Wisconsin 53203

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  June 2, 1999

The Annual  Meeting of the  Stockholders  of Journal  Communications,  Inc. (the
"Company") will be held in the Board of Directors room, Journal  Communications,
Inc., 333 West State Street,  Milwaukee,  Wisconsin 53203, on Wednesday, June 2,
1999 at 9:30 a.m. for the purpose of electing  twenty-nine  (29) directors,  the
names of whom are set forth in the accompanying proxy statement,  to serve until
the 2000 Annual Meeting.

Stockholders  of record  at the  close of  business  on April 9,  1999,  will be
entitled  to vote at this  meeting  or any  adjournment  thereof.  Also,  active
employees  of the  Company  or its  subsidiaries  who hold  units of  beneficial
interest in the Journal Employees' Stock Trust as of April 9, 1999, are entitled
to vote pursuant to the enclosed proxy.

Regardless of the number of shares or units you own, it is important that you be
represented at the meeting. Therefore, please sign, date and return the enclosed
proxy form in the return envelope provided.  If you attend the meeting,  you may
revoke your proxy and vote in person if you so desire.

PLEASE  VOTE AND SIGN YOUR PROXY AND  RETURN NO LATER THAN MAY 24,  1999 TO HAVE
YOUR VOTE COUNTED.


                                    By Order of the Board of Directors,




                                    /s/Paul E. Kritzer
                                    Paul E. Kritzer, Secretary


Dated:  April 28, 1999


<PAGE>



                     TRUSTEES' PROXY TO UNITHOLDERS For the
         Annual Meeting of Stockholders of Journal Communications, Inc.
                           to be held on June 2, 1999


KNOW ALL PERSONS BY THESE  PRESENTS that the  undersigned  holders of 25,920,000
shares  of  capital   stock  of  Journal   Communications,   Inc.,  a  Wisconsin
corporation,  do hereby appoint each unitholder in the Journal  Employees' Stock
Trust as proxy with power of substitution for and in the name of the undersigned
to vote one share of said stock for each Trust unit held by such  unitholder  as
evidenced  on the  transfer  books of the  Trustees  at the close of business on
April 9, 1999, at the Annual Meeting of  Stockholders of said Company to be held
at the time and place  specified in the foregoing  notice and at any adjournment
of said  meeting,  in relation to any and all matters  which may  properly  come
before such meeting,  with all of the powers that the undersigned  would possess
if personally  present thereat.  A certified list of such unitholders,  together
with the number of shares they are so entitled to vote,  has been  delivered  to
the Company by the Trustees.

This proxy is issued  pursuant  to the  provisions  of Section 21 of the Journal
Employees'  Stock Trust  Agreement,  dated May 15,  1937,  as  amended,  and the
authority  hereby  conferred  is subject to each of the  restrictive  conditions
expressed therein as follows:

       "The Trustees, as soon as they shall receive notice of any meeting of the
       owners of  Journal  Stock,  shall  issue to each  owner of units,  except
       ex-employee-eligibles,  employee  benefit  trusts  and  employee-eligible
       transferees,  a proxy  authorizing  him/her  or such other  person(s)  as
       he/she may  substitute  for him/her to vote at such meeting the number of
       shares  of  Journal  Stock  represented  by the units  owned by  him/her,
       provided,  however,  and each such proxy shall so state, that neither the
       owner of such  units nor  his/her  substitute(s)  shall have the power or
       authority  to vote (a) to sell or lease all or  substantially  all of the
       assets of the Company,  or (b) to dissolve the Company or (c) to merge or
       consolidate  the  Company  with any  other  corporation(s)  in which  the
       Company and/or the  stockholders  of the Company upon  completion of such
       consolidation  or merger do not control directly or indirectly a majority
       of the voting stock, unless the employee-owners of at least two-thirds of
       the outstanding units owned by  employee-eligibles  shall have authorized
       the  Trustees  to  offer  all  shares  held by the  Trustees  for sale in
       accordance  with the provisions of Section 24 to the classes of optionees
       therein  defined and such options shall have expired  within three months
       prior  to such  vote.  The  Trustees  may  authorize  the  affixing  of a
       facsimile of their signatures to any proxy with the same effect as though
       such  proxy  were  signed by them  personally.  The  Trustees  shall have
       exclusive  authority to vote all shares of Journal Stock  represented  by
       units  owned  by  ex-employee-eligibles,   employee  benefit  trusts  and
       employee-eligible transferees."

The Trustees will vote 7,034,016 units owned by ex-employee-eligibles,  employee
benefit trusts and employee-eligible transferees.

Dated:  April 28, 1999

              Trustees Under Journal Employees' Stock Trust Agreement, dated May
              15, 1937, as amended

<PAGE>


                          JOURNAL COMMUNICATIONS, INC.
                              333 West State Street
                           Milwaukee, Wisconsin 53203

                                 PROXY STATEMENT

Solicitation of Proxies
The  enclosed   Proxy  is  solicited  by  the  Board  of  Directors  of  Journal
Communications,  Inc. (the "Company"),  a Wisconsin corporation,  for use at the
Annual  Meeting  of  Stockholders  of the  Company  to be held at 9:30  a.m.  on
Wednesday,  June 2, 1999 (the "Annual Meeting"),  in the Board of Directors room
at Journal  Communications,  Inc., 333 West State Street,  Milwaukee,  Wisconsin
53203. In addition to the use of the mails at Company expense,  the Company may,
if it deems it desirable,  solicit proxies personally,  by telephone, by e-mail,
by facsimile or by other written  communication.  Solicitations  will be made by
regular  employees of the Company at Company  expense;  however,  no such person
will  receive  any  compensation  over and  above  his  normal  remuneration.  A
stockholder  or unitholder  who executes a proxy may revoke it by giving written
notice to the  Secretary  of the Company  before the meeting or by so stating in
the open meeting  before the proxy is  exercised.  Any proxy that is not revoked
will be voted at the meeting in accordance  with the  instructions  given on the
enclosed proxy form. This proxy statement and enclosed proxy form are being sent
to stockholders and unitholders on or about May 3, 1999.

Outstanding Voting Securities
The Company has only one class of stock  authorized  and  outstanding  ("Journal
Stock").  Stockholders  of record at the close of business on April 9, 1999, are
entitled to notice of the  meeting and to vote the shares of Journal  Stock held
on that date. Each share is entitled to one vote. Directors will be elected by a
plurality of votes cast at the Meeting (assuming a quorum is present).  For this
purpose,  "plurality" means that the individuals receiving the largest number of
votes are elected as  directors,  up to the maximum  number of  directors  to be
chosen at the election. Consequently, any shares or units of beneficial interest
not voted at the Meeting,  whether due to abstention or otherwise,  will have no
impact on the  election of  directors.  On April 9, 1999,  28,800,000  shares of
Journal  Stock were  outstanding,  of which  25,920,000  shares were held by the
Trustees  of the Trust  under  the  Journal  Employees'  Stock  Trust  Agreement
("JESTA"),  dated  May 15,  1937,  as  amended,  which  shares  were,  in  turn,
represented by a like number of units of beneficial interest ("units") issued by
the  Trustees of the Journal  Employees'  Stock Trust (the "Stock  Trust").  See
"Beneficial  Ownership  under JESTA" for a further  description of JESTA and the
voting  rights of the holders of units  ("unitholders").  On April 9, 1999,  the
Company  was the  holder  of  1,797,127  units,  which  will not be voted at the
meeting.

Principal Stockholders
Listed in the following table are the beneficial  owners as of April 9, 1999, of
more than five percent (5%) of the issued Journal stock:

<TABLE>
<CAPTION>

- -----------------------------------------------------------------------------------------------------------------
Name/Address                        Class           Ownership Type       Amount Owned         Percentage of Class
- -----------------------------------------------------------------------------------------------------------------
<S>                                 <C>             <C>                  <C>                  <C>
Journal Employees' Stock            Common          Beneficial           25,920,000           90%
Trust, 333 W. State Street,                         Record
Milwaukee, WI 53203
- -----------------------------------------------------------------------------------------------------------------
Matex Inc., c/o Meissner,           Common          Beneficial           2,640,000            9.2%
Tierney, Fisher & Nichols, 111                      Record
E. Kilbourn Avenue,
 Milwaukee, WI 53202
- -----------------------------------------------------------------------------------------------------------------
</TABLE>




                                  Page 1 of 11

<PAGE>


Ownership by Directors and Officers as a Group
Voting  securities  beneficially  owned by directors  and director  nominees are
disclosed  under   "Election  of  Directors,"   below.   The  twenty-nine   (29)
director-nominees and officers of the Company as a group (but excluding David G.
Meissner,  James L.  Forbes and Roger D.  Peirce) are the  beneficial  owners of
1,505,669  units,  or 5.2% of the number of issued shares of Journal Stock.  Mr.
Meissner owns no units but is an officer and director of Matex Inc.,  which owns
2,640,000  shares of Journal Stock.  Mr.  Meissner's wife and two adult children
are also  officers and  directors of Matex Inc. and together  they own or have a
beneficial  interest in 33% of the  outstanding  common stock of Matex Inc. Mrs.
Meissner also has a 33% beneficial interest in a trust that holds 240,000 shares
of  Journal  Stock.  Other  members  of  Mrs.  Meissner's  family  own or have a
beneficial interest in the remaining 67% of Matex Inc. shares and the trust that
holds the  240,000  shares of  Journal  Stock.  Mr.  Forbes and Mr.  Peirce,  as
non-employees, are prohibited by JESTA from owning units.

Beneficial Ownership Under JESTA
On April 9, 1999,  the Stock Trust,  of which Steven J. Smith,  Douglas G. Kiel,
Paul M. Bonaiuto, Keith K. Spore and Richard A. Williams are the Trustees, owned
of record 25,920,000  shares or ninety percent (90%) of the outstanding  Journal
Stock.  The Stock  Trust  issues  units,  each unit  representing  a  beneficial
interest in one (1) share of Journal  Stock.  On April 9, 1999,  the  25,920,000
units of  beneficial  interest  issued by the Stock Trust were owned as follows:
Active  Employee   Unitholders,   17,088,857;   Retirees  and  Employee  Trusts,
7,034,016; Journal Communications, Inc., 1,797,127.

The Trustees are required to deliver to each active employee unitholder a proxy,
with the right of  substitution,  for the  number of  shares  of  Journal  Stock
represented by his/her units. The Trustees'  Proxy,  which is included with this
proxy statement,  is subject to certain  limitations in JESTA. Those limitations
are set forth in the "Trustees' Proxy to Unitholders."

Whenever a  unitholder  ceases to be an  employee  of the Company for any reason
except retirement, corporate downsizing or restructuring (in which event special
rules apply),  the  unitholder  must offer his/her units for resale to employees
designated by the President of the Company.  The President cannot allocate units
to  himself.  Employees  who retire or are  separated  from the  Company  due to
downsizing or  restructuring  may retain a decreasing  percentage of their units
for a limited  number of years.  Employee  benefit  trusts are  eligible to hold
units. All units held by retirees, separated employees,  employee benefit trusts
and other  trusts are voted by the  Trustees of the Stock  Trust.  On the record
date, retirees and employee trusts held 7,034,016 units representing twenty-four
point four percent (24.4%) of the outstanding and issued Journal Stock.

All of the  Trustees  are  directors  and officers of the Company and receive no
additional  compensation for this service.  They have no beneficial  interest in
the  Journal  Stock  owned by the Trust  other than  through  the units they own
individually.

                              ELECTION OF DIRECTORS

The Company's By-laws provide that the number of directors shall be no less than
three  (3) and no more than  twenty-nine  (29) and that all  directors  shall be
elected annually.  Twenty-nine (29) directors have been nominated to serve until
the next Annual Meeting of Stockholders.  Management intends to vote its proxies
for the  election  of the  twenty-nine  (29)  nominees  listed  below.  Although
management expects that each of the nominees will be available for election,  if
any of them is not a candidate at the time the election occurs, the proxies will
be voted  for the other  nominees  and may be voted  for  substituted  nominees.
Pursuant  to  the  Company's   By-laws,   written  notice  of  other  qualifying
nominations  for election to the Board of Directors  must have been  received by
the  Secretary by February 1, 1999.  As no notice of any such other  nominations
was received, no other nominations for election to the Board of Directors may be
made at the Meeting.




                                  Page 2 of 11
<PAGE>

<TABLE>
<CAPTION>


The nominees for director of the Company are listed in the following table:
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Nominee                      Principal Occupation (1)   Age     Date Elected Director        Units Owned (2)
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
<S>                          <C>                        <C>     <C>                                  <C>   
Todd K. Adams                Vice President;            40      June 4, 1996                          38,990
                             Senior  Vice  President &
                             CFO, Journal
                             Sentinel Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Paul M. Bonaiuto             Executive Vice             48      June 8, 1993                          51,120
                             President & CFO
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
James J. Ditter              Vice President;            37      September 6, 1995                     29,198
                             President, Norlight
                             Telecommunications, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Robert M. Dye                Vice President             51      March 6, 1990                        102,240
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
James L. Forbes              President & CEO,           66      September 4, 1996                          0
                             Badger Meter, Inc.,
                             Milwaukee, WI
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Carl D. Gardner (3)          Vice President;            42      June 2, 1999                          43,500
                             President-Radio,  Journal
                             Broadcast
                             Group, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Richard J. Gasper            Vice President;            55      June 4, 1996                          36,064
                             President, NorthStar
                             Print Group, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Douglas G. Hosking           Vice President;            42      September 4, 1996                     20,668
                             President, IPC
                             Communication   Services,
                             Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Dawn M. Howley (3)           Corporate Credit and       37      June 2, 1999                           1,454
                             Collections Manager,
                             IPC Communication
                             Services, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Stephen O. Huhta             Vice President;            43      June 8, 1993                          81,710
                             President, Add, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Robert A. Kahlor             Retired; Former            65      March 6, 1973                        193,701
                             Chairman of the Board
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Mark J. Keefe                Vice President;            39      June 4, 1996                          25,130
                             President, PrimeNet
                             Marketing Services,
                             Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Douglas G. Kiel              President                  50      June 4, 1991                          81,998
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Paul E. Kritzer              Vice President &           56      June 5, 1990                          91,590
                             Secretary
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Ronald G. Kurtis             Vice President;            52      June 8, 1993                         128,500
                             Senior Vice President
                             & CFO, Journal
                             Broadcast Group, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
David G. Meissner            Executive Director, The    61      June 7, 1988                             (4)
                             Public Policy Forum
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
John E. Mollwitz             Senior Copy Editor,        56      June 2, 1998                          37,070
                             Journal Sentinel Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Roger D. Peirce              Corporate director and     61      September 4, 1996                          0
                             consultant
- ---------------------------- -------------------------- ------- -------------------------- -------------------------

                                  Page 3 of 11

<PAGE>
<CAPTION>


- ---------------------------- -------------------------- ------- -------------------------- -------------------------
<S>                          <C>                        <C>     <C>                                  <C>   
James P. Prather (3)         Vice President;            41      June 2, 1999                          15,780
                             President-Television,
                             Journal Broadcast
                             Group, Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
David D. Reszel (3)          Metro     Display    Area  47      June 2, 1999                          55,530
                             Manager, Retail
                             Advertising, Journal
                             Sentinel Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Eric J. Seebacher (3)        District  Sales  Manager,  29      June 2, 1999                           5,400
                             Circulation   Department,
                             Journal Sentinel Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Anton J. Sinkovits (3)       Production Art             36      June 2, 1999                           4,460
                             Supervisor, PrimeNet
                             Marketing Services,
                             Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Steven J. Smith              Chairman of the Board      49      June 2, 1987                         172,060
                             & Chief Executive
                             Officer
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Keith K. Spore               Senior  Vice   President;  56      September 6, 1995                     62,000
                             President  &   Publisher,
                             Journal Sentinel Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Karen O. Trickle (3)         Vice President and         42      June 2, 1999                           7,194
                             Treasurer
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Donna M. Wells (3)           Sales Promotion            41      June 2, 1999                           9,930
                             Director, Journal
                             Broadcast Group, Inc.
                             (WTMJ-TV
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Richard A. Williams          Assistant Secretary &      61      June 3, 1997                         123,790
                             Manager of Retirement
                             Benefits
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Lloyd W. Wright (3)          Building Services          38      June 2, 1999                             160
                             Technician, Journal
                             Sentinel Inc
- ---------------------------- -------------------------- ------- -------------------------- -------------------------
Robert T. Zynda (3)          Corporate Financial        27      June 2, 1999                           3,132
                             Analyst, Add Inc.
- ---------------------------- -------------------------- ------- -------------------------- -------------------------

(1)    All nominees except David G. Meissner,  James L. Forbes, Roger D. Peirce,
Douglas G.  Hosking,  Mark J. Keefe,  Karen O. Trickle,  Anton J.  Sinkovits and
Robert T. Zynda have been employed by the Company for over five (5) years at the
time of the Annual Meeting. Messrs. Meissner, Forbes and Peirce are not employed
with the Company.  Mr. Kahlor retired on January 1, 1999. Mr.  Meissner has been
the Executive Director of the Public Policy Forum Inc.,  Milwaukee,  since March
29, 1995. Prior to that he had been President of Morgan&Myers/The  Barkin Group,
a Milwaukee public relations firm, since 1990. Mr. Forbes has been the President
and Chief Executive  Officer of Badger Meter,  Inc.,  Milwaukee,  a marketer and
manufacturer of flow measurement and control products, for more than five years.
He is also a director of Universal Foods Corporation, Blue Cross and Blue Shield
United of Wisconsin,  United Wisconsin Services,  Inc. and Firstar  Corporation.
Mr. Peirce was an executive of Super Steel Products Corp.,  Milwaukee,  for more
than seven years and was its Vice  Chairman and Chief  Executive  Officer at the
time of his retirement on January 1, 1994.  Subsequently he has been a corporate
director and  consultant.  He is also a director of The Brady  Corporation.  Mr.
Hosking  joined IPC  Communication  Services,  Inc.  in April 1996 and was named
President of that company in July 1996.  Previously,  he had been Vice President
for Commercial Development

                                  Page 4 of 11

<PAGE>


and General Manager of the Food Fiber division of Opta Food  Ingredients,  Inc.,
for two years and Executive Vice President of Courier  Corp.,  San Francisco,  a
national book  printer.  Mr. Keefe was elected  President of PrimeNet  Marketing
Services,  Inc. in October  1995.  Prior to that he had been Vice  President and
General Manager of the Computer Services Division of Donnelley  Marketing,  Inc.
in  Minneapolis  from  January  1994 to  September  1995  and a  manager  in the
Minneapolis office of FDC, Inc. where he was a Vice President from April 1992 to
December 1993. Ms. Trickle joined Journal  Communications,  Inc. as Treasurer in
September 1996 and was elected Vice President in March 1999. Previously, she was
Assistant Treasurer of Harnischfeger Industries, Inc., Milwaukee, from September
1994 to September  1996 and Assistant  Treasurer of Applied Power Inc.,  Butler,
Wisconsin,  from 1988 to  September  1994.  Mr.  Sinkovits  was employed by Mega
Direct,  Inc.,  Clearwater,  Florida, in April 1994 as a four-color stripper and
has been an employee of the Company since it acquired Mega Direct,  Inc. in June
1995. He was promoted to Production  Art  Supervisor in October 1998.  Mr. Zynda
has been employed since  September 1996 by Add, Inc.,  Waupaca,  where he is the
Financial   Analyst.   He  graduated  in  May  1995  from  the   University   of
Wisconsin-Stevens Point with a degree in Managerial Accounting.  He was employed
as Plant  Accounting  Manager at Wallace Computer  Services,  Elk Grove Village,
Illinois in 1995-1996.

(2)    No director or officer  beneficially  owns one percent (1%) or greater of
the outstanding  Journal Stock, except as noted above in "Ownership by Directors
and Officers as a Group."

(3)    New  nominee  for  election  as  director  of the  Company  at the Annual
Meeting.

(4)    See "Ownership of Directors and Officers as a Group" above.
</TABLE>

Directors' Fees
The Company pays  directors'  fees only to those directors who are not employees
of the Company. They are eligible to receive an annual retainer fee of $15,000 a
year  plus  $1,500  for each  Board  meeting  or  meeting  of the  Compensation,
Executive or Audit Committee  attended.  Mr. Forbes earned  $30,000,  Mr. Peirce
earned $30,000 and Mr.  Meissner earned $15,000 in directors' fees in 1998. (Mr.
Meissner  declined the annual retainer fee.) Of the twenty-six (26) directors in
1998, twenty-three (23) were employees and three (3) were not. All directors who
are full-time  employees of the Company or a subsidiary are compensated in their
capacities as employees.

The Board of Directors and Committees
The Board of Directors  met five (5) times in 1998.  All of the directors of the
Company  during 1998 attended at least 75% of the (a) full meetings of the Board
of Directors  and (b) meetings of  committees of the Board of Directors on which
the respective directors served.

The Board of Directors  has three (3)  committees:  compensation,  executive and
audit.  The  Compensation  Committee  held  three  (3)  meetings  in  1998.  The
Compensation  Committee has the  responsibility  to assure that officers and key
managers are  effectively  compensated  in terms of salary and benefits that are
internally equitable and externally  competitive.  The committee's members, none
of whom can be an employee, are Messrs. Meissner, Forbes and Peirce.

The Board of Directors  has  authorized a  nine-member  Executive  Committee and
delegated  certain  powers of the Board to it for use for the  Company to act on
urgent matters efficiently, quickly and decisively. All members of the Executive
Committee  are  Directors.  Elected as members of the Executive  Committee  were
Messrs.  Kahlor,  Smith,  Bonaiuto,  Kiel, Spore,  Meissner,  Forbes, Peirce and
Zynda. The Executive Committee held no meetings in 1998.

The Board of Directors has authorized a three-member  Audit  Committee to assist
the Board in fulfilling  its  responsibility  for the Company's  accounting  and
financial reporting practices and to provide a channel of communications between
the Board and the Company's independent auditors and internal audit staff. The

                                  Page 5 of 11
<PAGE>


Audit  Committee  is  comprised  of the three  non-employee  directors,  Messrs.
Meissner, Forbes and Peirce. The Audit Committee held two (2) meetings in 1998.

Executive Compensation
The following  table sets forth the 1998  compensation  for the Company's  Chief
Executive Officer and the four other highest-paid executive officers, as well as
the total compensation paid to each individual for the last three fiscal years:
<TABLE>
<CAPTION>

                                         Summary Compensation Table

                                                           Annual Compensation
- ------------------------------------------------------------------------------------------------------------------
Name and Principal Position          Year        Salary 4        Bonus            Long-term         All
(as of December 31, 1998)                                        (Annual          LTIP              Other
                                                                 Incentive        Payments          Comp 5
                                                                 Comp
- ------------------------------------------------------------------------------------------------------------------
<S>                                  <C>         <C>             <C>              <C>               <C>  
Robert A. Kahlor, Chairman of        1998        571,539         371,013          503,800           4,000
the Board 1                          1997        562,393         356,457          202,400           4,000
                                     1996        522,853         237,725              -0-           3,750
- ------------------------------------------------------------------------------------------------------------------
Steven J. Smith, President           1998        432,019         246,912          275,831           4,000
and CEO 2                            1997        409,923         203,711          113,850           4,000
                                     1996        385,175         136,145              -0-           3,750
- ------------------------------------------------------------------------------------------------------------------
Douglas G. Kiel, Executive           1998        321,923         141,857          181,476           4,000
Vice President; President            1997        319,704         132,565          126,500           4,000
Journal Broadcast Group, Inc.        1996        290,147         121,500           66,799           3,750
3
- ------------------------------------------------------------------------------------------------------------------
Paul M. Bonaiuto, Executive          1998        270,385         137,201          149,423           4,000
Vice President & Chief               1997        267,523         125,837           45,474           4,000
Financial Officer                    1996        218,563          83,250              -0-           3,750
- ------------------------------------------------------------------------------------------------------------------
Keith K. Spore, Senior Vice          1998        288,847          74,785          153,047           4,000
President; President  Journal        1997        292,525         127,276              -0-           4,000
Sentinel Inc.                        1996        254,454          31,850              -0-           3,750
- ------------------------------------------------------------------------------------------------------------------

1      Relinquished  title of Chief  Executive  Officer  on March 3,  1998,  and
retired as Chairman of the Board on January 1, 1999.


2      Elected  Chief  Executive  Officer on March 3, 1998,  and Chairman of the
Board on December 1, 1998, effective January 1, 1999.


3      Elected President on December 1, 1998, effective January 1, 1999.


4      1997 salaries are based on 27 pay periods.  1998 salaries are based on 26
pay periods.

5      All of the five  highest-compensated  officers were  participants  in the
Journal Communications,  Inc. Investment Savings Plan. Employer contributions to
the plan on behalf of these officers  represent all of the  compensation  in the
"All Other Compensation" column in the Summary Compensation Table above.



</TABLE>



                                  Page 6 of 11
<PAGE>



Pension Plan and Supplemental Benefit Plan
The  following  table  shows  the  approximate  retirement  benefit  payable  on
retirement at age 65 under the Journal  Communications,  Inc. Employees' Pension
Plan  and  the  Journal  Communications,  Inc.  Supplemental  Benefit  Plan  for
employees in specified  compensation  ranges with varying years of participation
in the plan:

                           Estimated Annual Retirement Benefit
                           ------------------------------------

                 Five Year                  Years of Plan Participation
        Average Compensation          20               30             40  
        --------------------          --               --             -- 
                 $200,000          $ 47,724         $ 71,580       $ 87,516
                 $300,000          $ 73,716         $110,580       $135,012
                 $400,000          $ 99,720         $149,568       $182,508
                 $500,000          $125,724         $188,568       $230,004
                 $600,000          $151,716         $227,568       $277,512
                 $700,000          $177,720         $266,568       $325,008

The Journal Employees' Pension Plan is completely funded by the Company. Company
contributions  are  accrued  based  on  amounts  required  to  be  funded  under
provisions of the Employee  Retirement Income Security Act of 1974 (ERISA).  The
amount of  accrued  benefits  is  actuarially  determined  by Hewitt  Associates
(Chicago) under the accrued benefit  valuation  method.  It is a defined benefit
pension plan that  provides  benefits for  employees of Journal  Communications,
Inc.,   Journal   Sentinel  Inc.,   Journal   Broadcast   Corporation  (and  its
subsidiaries),  Add Inc. (and its  subsidiaries),  Norlight  Telecommunications,
Inc. and Trumbull  Printing,  Inc. who meet minimum age and service  eligibility
requirements.  The normal monthly  retirement  benefit under the plan,  assuming
attainment  of the normal  retirement  age specified by the plan and payments in
the form of a life annuity,  is  determined  in  accordance  with a formula that
takes into account the following factors: final average monthly compensation for
the last five years of  employment  (taking  into  account  gross  earnings  and
incentive compensation as reported in the Summary Compensation Table), number of
years of active plan participation and an actuarially determined Social Security
offset.

The Journal  Communications  Supplemental  Benefit  Plan is an unfunded  defined
benefit plan that supplements  payments under the Pension Plan. Benefits payable
under the plan are calculated  without regard to the limitations  imposed on the
amount of compensation that may be taken into account under the Pension Plan.
The Supplemental Plan pays the excess, if any.

With respect to the officers and directors  listed in the "Summary  Compensation
Table" above, all five were  participants in the Pension Plan. Mr. Kahlor has 28
years of plan participation,  Mr. Smith has 24 years, Mr. Kiel has 13 years, Mr.
Spore has 32 years and Mr. Bonaiuto has 3 years as of the date of this document.

Compensation Committee Report
The Board of Directors has established a compensation  committee to be comprised
of three  members,  none of whom would be an employee,  to develop and implement
compensation  plans for senior  management.  The Board of Directors  charged the
Compensation  Committee with the  responsibility  for assuring that officers and
key management personnel of the Company are effectively  compensated in terms of
salaries and benefits that are based on performance as well as being  internally
equitable  and  competitive  with the  market.  Specifically,  the  Compensation
Committee was directed to (1) independently  review and approve the compensation
plan  proposed  by the  Chairman/CEO  for  the  President,  the  Executive  Vice
President  and  the  Presidents  of the  subsidiaries,  and  (2)  formulate  and
implement a compensation plan for the Chairman/CEO.  For 1998, senior management
compensation was reviewed by the Compensation Committee, and, where appropriate,
base salaries  were  adjusted to targets  within median ranges for the industry.
The Compensation Committee was assisted by Hewitt Associates (Chicago). In 1998,
the  Compensation  Committee  also acted in an advisory  capacity  involving the
executive  succession plan set in motion by the retirement of Chairman Kahlor at
the end of 1998.

                                  Page 7 of 11
<PAGE>


The Compensation  Committee has established the following policies for executive
base compensation,  an annual incentive  program, a long-term  incentive program
and compensation for the chief executive officer.

       1.     Executive Base Compensation Plan
The Compensation  Committee  adopted the principle that the Company's  executive
compensation  policy  should be based  primarily  on  performance.  Compensation
should also reflect the Company's  desire to attract and retain  quality  talent
and the need to be competitive in the marketplace.  The  Compensation  Committee
reviewed the Company's historical  performance,  current salary levels and media
industry marketplace information.  With that information, the Committee received
recommendations  from  management  and approved  executive pay grade levels that
took into consideration market salary medians for 1998.

       2.     Executive Annual Incentive Plan
The  Compensation  Committee  approved the Management  Annual  Incentive Plan to
reward key individuals for achieving pre-established financial and non-financial
goals that  support the  Company's  annual  business  objectives  and mission to
enhance the value of  employee-owners'  investment.  This annual  incentive plan
rewards  executive  performance  as measured by net return on equity or invested
capital  and  annual  growth  in  revenue,   factors  that  primarily  determine
unitholders' value. For executives of Journal  Communications,  Inc., the annual
incentives are based eighty percent (80%) on corporate financial performance and
twenty percent (20%) on non-financial goals. For subsidiary  presidents and some
key managers,  the annual incentives are based sixty percent (60%) on subsidiary
performance,  twenty percent (20%) on corporate  performance  and twenty percent
(20%) on  non-financial  goals.  Participation  in this plan is  limited  to key
employees of the Company and its subsidiaries whose job responsibilities  have a
direct impact on the strategic goals of the Company.  The goals  established for
each  participant  shall  determine  the  minimum,  median and maximum  payments
receivable annually under the plan. Each participant is apprised annually of the
financial  performance  matrix and other goals that will determine the potential
incentive  payment the  participant can receive.  In 1998,  annual bonus targets
were compared to bonuses received in the marketplace and were found to be within
median ranges.

       3.     Executive Long-Term Incentive Plan
The  Compensation  Committee  approved the Management  Long-Term  Incentive Plan
(LTIP) to motivate and drive  management  behavior to achieve  results that will
enhance the  employee-owner's  investment over the long term. The incentive plan
approved by the  Committee is based on net return on equity or invested  capital
over a  three-year  period.  Corporate  executives  will be rewarded one hundred
percent  (100%)  on  Journal   Communications'   performance   while  subsidiary
presidents  will be rewarded sixty percent (60%) on subsidiary  performance  and
forty percent (40%) on corporate  performance.  Participation  in this incentive
plan is limited to key employees of the Company and its  subsidiaries  whose job
responsibilities have a direct impact on the strategic goals of the Company. The
initial  participants in this plan were limited to the Chairman/CEO,  President,
Executive Vice President and the Presidents of the subsidiaries. Payment amounts
are listed in the Summary Compensation Table above.

The following  table shows the  Threshold,  Target and Maximum  awards which are
potentially  payable to the named executive officers in 2002 for the performance
period of 1999-2001 under the LTIP. Payouts of awards are tied to the three-year
average  return  on  shareholder's  equity  of  Journal  Communications  and the
three-year  average  return on invested  capital for the  subsidiary  companies.
Performance  measures  and  goals  for  the  corporation  and  subsidiaries  are
recommended by the CEO and approved by the  Compensation  Committee of the Board
for each eligible  participant.  Each participant's award is determined based on
the degree to which three year  performance at the corporate  and/or  subsidiary
level is achieved at the conclusion of the performance cycle.




                                  Page 8 of 11
<PAGE>



                       Management Long-Term Incentive Plan
                   Potential Payments in 2002 as a Percentage
             of Average Base Salary for Performance Period 1999-2001
             --------------------------------------------------------

       Name                          Threshold         Target          Maximum
       ----                          ---------         ------          -------
       Steven J. Smith               22%               88%             132%
       Douglas G. Kiel               16.5%             66%             99%
       Paul M. Bonaiuto              14.5%             58%             87%
       Keith K. Spore                11.5%             46%             69%

       4.     Chairman/CEO's Compensation
Mr.   Kahlor's  total  yearly   compensation  in  1998  was  determined  by  the
Compensation  Committee,  based primarily upon the Company's overall performance
and growth of shareholder  value.  Mr. Kahlor served as Chairman  through all of
1998  and as  CEO  through  March  1998.  Factors  influencing  the  committee's
determination of Mr. Kahlor's base  compensation for 1998 included the continued
growth  of  the  Company,   the  increased   growth  in  the  value  of  Journal
Communications'  stock  units,  the  protection  of the  best  interests  of the
employee-owners,  the initiation and execution of an executive  succession  plan
and the chairman's continued efforts to diversify the Company's business.  Based
on the Company's performance in 1998, Mr. Kahlor was awarded an annual incentive
bonus of  $371,013  which  was paid in 1999.  Based on the  Company's  aggregate
performance  for the  three-year  period of 1996-1998,  Mr. Kahlor was awarded a
long-term  incentive  compensation bonus of $503,800 which was paid in 1999. The
compensation  of Mr.  Smith,  who became  Chairman  on January 1, 1999,  will be
determined  by the  Compensation  Committee  based on  similar  guidelines.  The
Compensation  Committee  continues to review the effect of Section 162(m) of the
Revenue Code.  This has not had, and is not expected to have, a material  effect
due to the officers' compensation levels.

Stock Performance Graph
The  following  graph shows a comparison  of  cumulative  total  returns for the
Company's  Common  Stock  ("JCI"),  the  Standard & Poor's 500 Stock Index ("S&P
500") and a "Peer Group" comprised of ten (10)  corporations that concentrate on
newspapers and broadcast  operations (although such corporations do not have the
Company's blend of other  diversified  businesses,  such as  telecommunications,
printing, production and distribution of materials and services for the computer
industry and direct mail which,  in the  aggregate,  provide  about 37.6% of the
Company's annual revenues).






                                  Page 9 of 11

<PAGE>



                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN
          Among Journal Communications, Inc., S&P 500 and a Peer Group
                               

                          Proxy Stock Performance Graph

                               [GRAPHIC OMITTED]


- ------------------------- ------- ------- ------- ------- --------
                          1994    1995    1996    1997    1998
- ---------------- -------- ------- ------- ------- ------- --------
JCI              100      107     116     125     155     190
- ---------------- -------- ------- ------- ------- ------- --------
S&P 500          100      102     139     171     229     294
- ---------------- -------- ------- ------- ------- ------- --------
Peer Group       100      95      117     149     217     241
- ---------------- -------- ------- ------- ------- ------- --------

The total  cumulative  return on investment  (change in the year-end stock price
plus reinvested  dividends) (the "Total Return") for Journal Stock is based on a
$100  investment as of January 1, 1994. The price of Journal Stock is calculated
thirteen  (13) times a year,  or every four (4) weeks,  using a formula  that is
based on the  Company's  earnings  over a five (5) year period and book value at
the time of calculation. The formula is stated in Section 25 of JESTA. The Total
Return for the S&P 500 is based on a $100  investment as of January 1, 1994. The
Total  Return for the Peer Group is based on a $100  investment  in the ten (10)
companies  included in the Index,  as of January 1, 1994.  Companies in the Peer
Group are: A.H. Belo  Corporation,  Gannett,  Inc.,  Knight  Ridder,  Inc.,  Lee
Enterprises,  Inc.,  McClatchy  Newspapers,  Inc.,  The New York Times  Company,
Pulitzer Publishing Company,  The E.W. Scripps Company,  Tribune Company and The
Washington Post Company.

Relationship with Independent Auditors
The Board of Directors of Journal  Communications,  Inc. appointed Ernst & Young
LLP ("Ernst & Young"),  111 E. Kilbourn Avenue,  Milwaukee,  Wisconsin 53202, as
the independent  auditor for the year 1998 and is expected to reappoint the firm
for 1999 at the Annual Meeting. In accordance with past Company practice,  it is
not  expected  that a  representative  of Ernst & Young  will  attend the Annual
Meeting.  The 1998  Annual  Report,  which was  mailed to all  stockholders  and
unitholders during March of this year, will be officially accepted at the annual
meeting on June 2, 1999. Any  shareholder or unitholder  having a question about
the 1998 Annual Report or the Company's  relationship  with Ernst & Young should
direct it to Paul M.  Bonaiuto,  Executive  Vice  President/CFO,  P. O. Box 661,
Milwaukee,  Wisconsin 53201 (333 W. State Street, Milwaukee, Wisconsin 53203) or
e-mail at [email protected]. Mr. Bonaiuto will forward questions to Ernst & Young,
and it will respond to such questions as soon as possible.

Ernst & Young has served as the  Company's  independent  auditor for at least 74
years.  During  1998,  it  performed an audit  examination  of the  consolidated
financial  statements  of the  Company  for  inclusion  in the Annual  Report to
stockholders and required filings with the Securities and Exchange Commission.

                                  Page 10 of 11
<PAGE>



Additionally,  Ernst & Young  performed the annual audits of Journal  Employees'
Stock Trust;  Journal  Communications,  Inc.  Investment  Savings Plan;  Journal
Communications,  Inc. Employees' Pension Plan, and Journal Communications,  Inc.
Employees' Welfare Benefit Master Plan and Trust.

Other Matters
A copy of the Company's  Annual Report on Form 10-K as filed with the Securities
& Exchange  Commission on March 31, 1999,  will be furnished  without  charge to
stockholders or unitholders  upon written  request  directed to Paul E. Kritzer,
Secretary,  Journal  Communications,  Inc., P.O. Box 661,  Milwaukee,  Wisconsin
53201  (333  W.  State  Street,  Milwaukee,   Wisconsin  53203),  or  e-mail  at
[email protected].

A stockholder or unitholder wishing to include a proposal pursuant to Rule 14a-8
under the Exchange Act ("Rule 14a-8") in the Company's  proxy  statement for the
2000 Annual Meeting of Stockholders  must forward the proposal to the Company so
that it is  received  by  Tuesday,  February  1,  2000.  The  Company's  By-laws
establish procedures for stockholder  nominations for elections for directors of
the Company and for bringing  business before any annual meeting of stockholders
of the Company. Among other things, under terms as currently in effect, to bring
business before an annual meeting, a stockholder must give written notice to the
Secretary of the Company not less than 90 days prior to the first anniversary of
the date of the Annual Meeting of Stockholders of the Company in the immediately
preceding  year.  The notice must also  contain  certain  information  about the
proposed business or the nominee and the stockholder making the proposal.  Under
the  By-laws  as  currently  in  effect,  if the  Company  does  not  receive  a
stockholder  proposal  submitted  otherwise than pursuant to Rule 14a-8 prior to
March 4, 2000,  then the notice will be  considered  untimely and the Company is
not  required  to  present  such   proposal  at  the  2000  Annual   Meeting  of
Stockholders.  If the Board of Directors chooses to present such proposal at the
2000 Annual Meeting of Stockholders, then the persons named in proxies solicited
by the Board of  Directors  for the 2000  Annual  Meeting  of  Stockholders  may
exercise discretionary voting power with respect to such proposal.

Company  management  does not intend to present to the  meeting  any matters not
referred to in the foregoing  Notice of Annual  Meeting and does not know of any
matters that will be presented to the meeting by others.

                                     By Order of the Board of Directors


                                     /s/Paul E. Kritzer
                                     Paul E. Kritzer, Vice President & Secretary

April 28, 1999



                                  Page 11 of 11

<PAGE>
Treasury
UHID      100
Department
Clock
Units     1,797,127

IMPORTANT - PLEASE READ:  This form is machine read:

1.  Please use a #2 PENCIL to mark your selection.
2.  Color in small red box.  Do not use Xs or check marks.
3.  Do not damage any part of this form, especially the left edge.  Thank you!

Steven J. Smith and Douglas C. Kiel, and each of them, with full power of 
substitution, are hereby appointed proxies to vote all shares of the common
stock of Journal Communications, Inc., which the undersigned is entitled to 
vote at the annual meeting and at any adjournment thereof, upon the matter 
indicated below:

                         JOURNAL EMPLOYEES' STOCK TRUST
                                     PROXY
                          Annual Meeting, June 2, 1999
                      Soliciated by the Board of Directors
                               Mark Only One Box

FOR Election of all the following nominees:            [ ]

T.K. Adams, P.M. Bonaiuto, J.J. Ditter, R.M. Dye, J.L. Fobes, C.D. Gardner,
R.J. Gasper, D.G. Hosking, D.M. Howley, S.O. Huhta, R.A. Kahlor, M.J. Keefe,
D.G. Kiel, P.E. Kritzer, R.G. Kurtis, D.G. Meissner, J.E. Mollwitz, R.D. Peirce,
J.P. Prather, D.D. Reszel, E.J. Seebacher, A.J. Sinkovits, S.J. Smith,
K.K. Spore, K.O. Trickle, D.M. Wells, R.A. Williams, L.W. Wright, R.T. Zynda

For election of all the listed nominees, except for:   [ ]

___________________________________________________


Withhold authority to vote for all listed nominees:    [ ]


Unless otherwise specified, this proxy shall be voted for all directors.

            PLEASE SIGN IN INK, DATE AND RETURN THIS FORM PROMPTLY.
                               ENVELOPE ENCLOSED


Signed ________________________________________   Date _________________________





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