JOURNAL COMMUNICATIONS INC
10-Q, 1999-08-03
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                                    FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934



For Quarter Ending June 20, 1999              Commission file number    0-7831
                   -------------                                        ------
     (6 Accounting Periods)


                          JOURNAL COMMUNICATIONS, INC.

             (Exact name of registrant as specified in its charter)


           WISCONSIN                                           39-0382060
 (State or other jurisdiction of                           (I.R.S. Employer
  incorporation or organization)                           Identification No.)


P.O. Box 661,     333 W. State St.,                  Milwaukee, Wisconsin 53203
- --------------------------------------------------------------------------------
(Address of principal executive offices)                      (Zip Code)



                                  414-224-2728
              (Registrant's telephone number, including area code)





              (Former name, former address and former fiscal year,
                         if changed since last report)


         Indicate by check mark whether the registrant (1) has filed all reports
         required to be filed by Section 13 or 15 (d) of the Securities Exchange
         Act of 1934 during the preceding 12 months (or for such shorter  period
         that the  registrant  was required to file such  reports),  and (2) has
         been subject to such filing requirements for the past 90 days. YES X NO

Number of shares of Common Stock Outstanding - June 20, 1999
27,320,852

<PAGE>





                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.



Quarter Ended June 20, 1999                        Commission file number 0-7831



                                      INDEX

                                                                        Page No.
                                                                        --------

Part I.       Financial Information

              Item 1.      Financial Statements (Unaudited)

                   Consolidated Condensed Balance Sheets
                   June 20,1999 and December 31, 1998                      2

                   Consolidated Condensed Statements of Income
                   Six Periods Ended June 20, 1999 and
                   June 14, 1998                                           3

                   Consolidated Condensed Statements of Cash Flows
                   Six Periods Ended June 20, 1999 and
                   June 14, 1998                                           4

                   Notes to Consolidated Condensed
                   Financial Statements                                    5

              Item 2.   Management's Discussion and Analysis of
                        Financial Condition and Results of  Operations     7

              Item 3.   Quantitative and Qualitative Disclosure of
                        Market Risk                                        11


 Part II.     Other Information

              Item 6.   Exhibits and Reports on Form 8-K                   12


                                       1

<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

                Part 1, Item 1. Financial Statements (Unaudited)
                      Consolidated Condensed Balance Sheets
                       June 20, 1999 and December 31, 1998
                             (Dollars in thousands)
<TABLE>
<CAPTION>

ASSETS                                                           06/20/99                12/31/98
                                                                ---------               ---------
                                                                (Unaudited)
Current assets:
<S>                                                             <C>                     <C>
     Cash and cash equivalents                                  $  23,691               $ 131,051
     Receivables, less allowance for doubtful
       accounts of $5,229 and $4,345                              104,249                  94,823
     Inventories:
          Paper and supplies                                       11,634                  10,910
          Work in process                                           2,802                   2,339
          Finished goods                                            4,051                   6,633
                                                                ---------               ---------
                                                                   18,487                  19,882

     Prepaid expenses                                               7,012                  16,211
     Deferred income taxes                                          6,701                   6,701
                                                                ---------               ---------

         Total current assets                                     160,140                 268,668

Property and equipment, at cost, less  accumulated
     depreciation of $272,388 and $249,279                        189,010                 178,338
Goodwill                                                           84,239                  60,339
FCC licenses                                                      109,092                  45,700
Other intangibles assets                                           22,402                  13,603
Deferred charges and other assets                                  12,875                  17,500
                                                                ---------               ---------

         Total assets                                            $577,758               $ 584,148
                                                                =========               =========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                           $  41,013               $  47,850
     Taxes on income                                                  490                   5,761
     Accrued compensation                                          23,971                  24,137
     Deferred revenue                                              17,959                  16,092
     Accrued employee benefits                                     28,011                  25,557
     Other current liabilities                                     10,967                  11,456
     Current portion of long-term obligations                       1,517                   1,798
                                                                ---------               ---------

         Total current liabilities                                123,928                 132,651

 Long-term obligations                                              5,588                   1,643
 Deferred income taxes                                              1,070                   1,970
 Stockholders' equity:
      Common stock - authorized and issued
      28,800,000 ($0.125 par value)                                 3,600                   3,600
      Retained earnings                                           482,380                 463,110
      Treasury stock, at cost                                     (38,808)                (18,826)
                                                                ---------               ---------

             Total stockholders' equity                           447,172                 447,884
                                                                ---------               ---------

             Total liabilities and stockholders' equity         $ 577,758               $ 584,148
                                                                =========               =========

Note:  The balance  sheet at December 31, 1998 has been derived from the audited
financial  statements at that date but does not include all the  information and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.
</TABLE>


     See accompanying notes to consolidated condensed financial statements.


                                       2
<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)


                   Consolidated Condensed Statements of Income
            (Dollars in thousands except share and per share amounts)

<TABLE>
<CAPTION>

                                                         Three Periods Ended                  Six Periods Ended
                                                         -------------------                  -----------------
                                                      06/20/99          06/14/98         06/20/99         06/14/98
                                                      --------          --------         --------         --------
                                                     (Unaudited)       (Unaudited)      (Unaudited)      (Unaudited)

<S>                                                  <C>               <C>              <C>              <C>
Net sales                                            $  174,940        $  170,339       $  340,497       $  325,159
                                                     ----------        ----------       ----------       ----------

Operating costs and expenses:
         Cost of sales                                   90,539            90,623          179,484          179,288
         Selling/administrative expenses                 55,307            53,792          108,365          104,540
                                                     ----------        ----------       ----------       ----------
                                                        145,846           144,415          287,849          283,828
                                                     ----------        ----------       ----------       ----------

Operating earnings                                       29,094            25,924           52,648           41,331

     Dividend and interest income, net                    1,650             1,516            3,506            2,927
     Gain on sale of assets                                  41               170               86              183
                                                     ----------        ----------       ----------       ----------

Earnings before income taxes                             30,785            27,610           56,240           44,441

Provision for income taxes                               12,595            11,448           23,046           18,300
                                                     ----------        ----------       ----------       ----------

Net income                                           $   18,190        $   16,162       $   33,194       $   26,141
                                                     ==========        ==========       ==========       ==========

Weighted average number of common
         shares outstanding                          27,405,699        28,295,198       27,493,623       28,059,026
                                                     ==========        ==========       ==========       ==========

Earnings per share                                   $     0.66        $     0.57       $     1.21       $     0.93
                                                     ==========        ==========       ==========       ==========

Cash dividend per share                              $     0.28        $    0.275       $     0.56       $     0.55
                                                     ==========        ==========       ==========       ==========




     See accompanying notes to consolidated condensed financial statements.
</TABLE>


                                       3
<PAGE>





                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

                 Consolidated Condensed Statements of Cash Flows
                             (Dollars in thousands)
<TABLE>
<CAPTION>

                                                                              Six Periods Ended
                                                                              -----------------
                                                                       06/20/99             06/14/98
                                                                       --------             --------
                                                                      (Unaudited)          (Unaudited)
<S>                                                                   <C>                  <C>
Cash flow from operating activities:
     Net earnings                                                     $   33,194           $   26,141
     Adjustments to net earnings for
       non-cash items:
       Depreciation and amortization                                      20,678               19,927
       Net gain from sales of assets                                         (86)               (183)
       Change in:
          Accounts receivable                                             (6,430)              (7,194)
          Inventories                                                      1,205                1,614
          Accounts payable                                                (4,570)              (9,469)
          Other current assets and liabilities                             4,839              (11,120)
                                                                      ----------           ----------

       Net cash provided by operating activities                          48,830           $   19,716
                                                                      ----------           ----------

Cash flow from investing activities:
       Proceeds from sale of assets                                          167                  389
       Property and equipment expenditures                               (22,152)             (18,995)
       Assets of business acquired                                       (99,362)             (18,636)
       Other-net                                                            (604)                (878)
                                                                      ----------           ----------

       Net cash used by investing activities                            (121,951)             (38,120)
                                                                      ----------           ----------

Cash flow from financing activities:
       Net decrease in long-term obligations                                (740)                (323)
       Net (purchases)/sales of treasury stock                           (18,052)              11,083
       Cash dividends                                                    (15,447)             (15,624)
                                                                      ----------           ----------

       Net cash used by financing activities                             (34,239)              (4,864)
                                                                      ----------           ----------

Net decrease in cash and cash equivalents                               (107,360)             (23,268)

Cash and cash equivalents
       Beginning of year                                                 131,051              111,002
                                                                      ----------           ----------
       June 20, 1999, and June 14, 1998                               $   23,691           $   87,734
                                                                      ==========           ==========

     See accompanying notes to consolidated condensed financial statements.

</TABLE>

                                       4
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

              Notes to Consolidated Condensed Financial Statements
                        (Unaudited, Dollars in thousands)

1.       Basis of Presentation
         The accompanying  unaudited consolidated condensed financial statements
         have been prepared in accordance  with  generally  accepted  accounting
         principles for interim financial  information and with the instructions
         to Form 10-Q and Article 10 of Regulations  S-X.  Accordingly,  they do
         not include all of the information and footnotes  required by generally
         accepted accounting  principles for complete financial  statements.  In
         the  opinion  of  management,  all  adjustments  (consisting  of normal
         recurring accruals)  considered  necessary for a fair presentation have
         been  included.  Certain prior year amounts have been  reclassified  to
         conform to the 1999 presentation. Operating results for the six periods
         ended June 20, 1999 are not necessarily  indicative of the results that
         may be  expected  for the year ended  December  31,  1999.  For further
         information,   refer  to  the  consolidated  financial  statements  and
         footnotes thereto included in the Journal  Communications,  Inc. annual
         report on Form 10-K for the year ended December 31, 1998.

2.       Accounting Periods
         The  Registrant  divides  its  calendar  year into  thirteen  four-week
         accounting periods, except that the first and thirteenth periods may be
         longer or shorter to the extent  necessary to make each accounting year
         end on December 31.  Registrant  follows a practice of  publishing  its
         financial  statement  at the end of the third  accounting  period  (its
         first quarter),  at the end of the sixth accounting  period (its second
         quarter),  and at the end of the tenth  accounting  period  (its  third
         quarter).

3.       Segment Information
<TABLE>
<CAPTION>

                                               Three Periods Ended                     Six Periods Ended
                                               -------------------                     -----------------
                                            06/20/99       06/14/98                 06/20/99       06/14/98
                                            --------       --------                 --------       --------
                                           (Unaudited)    (Unaudited)             (Unaudited)     (Unaudited)
<S>                                        <C>            <C>                     <C>             <C>
         Revenues by segment
         Publications                      $   66,506     $   66,407              $  140,664      $  133,662
         Broadcast                             28,113         27,357                  51,459          48,091
         Printing                              55,307         55,604                  97,756         103,679
         Telecommunications                    22,827         18,173                  46,001          34,427
         Direct Marketing                       2,639          3,232                   5,812           6,115
         Corporate and eliminations              (452)          (434)                 (1,195)           (815)
                                           ----------     ----------              ----------      ----------

                                           $  174,940     $  170,339              $  340,497      $  325,159
                                           ==========     ==========              ==========      ==========
</TABLE>


                                       5
<PAGE>



                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

              Notes to Consolidated Condensed Financial Statements
                        (Unaudited, Dollars in thousands)

<TABLE>
<CAPTION>

                                                          Three Periods Ended                   Six Periods Ended
                                                          -------------------                   -----------------
                                                        06/20/99        06/14/98             06/20/99      06/14/98
                                                        --------        --------             --------      --------
                                                      (Unaudited)     (Unaudited)          (Unaudited)   (Unaudited)
<S>                                                    <C>             <C>                  <C>           <C>
Earnings (losses) before income taxes by segment
Publications                                           $  11,411       $  12,292            $  21,009     $  20,538
Broadcast                                                  8,104           8,767               13,089        12,416
Printing                                                   3,285             503                4,427          (514)
Telecommunications                                         6,698           4,941               14,458         9,098
Direct Marketing                                            (348)            238                 (238)          303
Corporate and eliminations                                   (15)           (647)                 (11)         (327)

Net interest and dividends                                 1,650           1,516                3,506         2,927
                                                       ---------       ---------            ---------     ---------

                                                       $  30,785       $  27,610            $  56,240     $  44,441
                                                       =========       =========            =========     =========

<CAPTION>

                                                        06/20/99        12/31/98
                                                        --------        --------
                                                      (Unaudited)
<S>                                                    <C>             <C>
Total assets by segment
Publications                                           $ 120,368       $ 120,949
Broadcast                                                231,415         127,598
Printing                                                 101,292         108,900
Telecommunications                                        69,050          61,849
Direct Marketing                                          14,504          15,292
Corporate and eliminations                                41,129         149,560
                                                       ---------       ---------

                                                       $ 577,758       $ 584,148
                                                       =========       =========
</TABLE>


4.       Comprehensive Income
         Total  comprehensive  income was  $18,165 and $32,786 for the three and
         six periods ended June 20, 1999,  and $16,365 and $26,214 for the three
         and six periods ended June 14, 1998.



                                       6

<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

Results of Operations

After two quarters of 1999, consolidated net earnings were $33.2 million, up 27%
over a year ago. Revenue was up 4.7%, to $340.5 million.

At Journal  Sentinel  Inc.,  revenue was up 4.7% to $113.1  million with pre-tax
earnings up 9.2% to $21.9 million.  The growth came in retail  run-of-press  and
preprinted advertising, as well as shared and solo mail. There continued to be a
decline in classified advertising, which was below last year. However, newsprint
prices have decreased from last year, resulting in a cost savings.

Journal  Broadcast  Group reported  sales of $51.5  million,  up 7%, and pre-tax
earnings of $13.1 million, up 5.4%. Radio station formats launched last year are
now  producing  results  in Omaha and  Tucson.  In Omaha,  year-to-date  pre-tax
earnings  were  $887,000,  up $775,000  over last year.  In Tucson,  which had a
pre-tax loss of $202,000 in 1998, the pre-tax  earnings this year were $789,000.
WTMJ-TV  in  Milwaukee   increased  both  revenue  and  pretax   earnings  while
controlling costs, and WSYM-TV in Lansing,  Mich., showed an 18.2% revenue gain,
accompanied  by a strong  earnings  increase.  KTNV-TV in Las Vegas,  Nev.,  was
behind last year's  performance as the market grew more slowly than expected and
our  share  of the  market  declined,  particularly  in  automotive  and  casino
advertising.  The Boise, Idaho, radio operation had a year-to-date  pre-tax loss
of $529,000.  The Knoxville,  Tenn., stations had a 26.3% revenue gain over last
year, but still had a pre-tax loss of $181,000 year-to-date.

The acquisition of Great Empire  Broadcasting Inc., with 13 radio stations,  was
completed in the last week of the quarter.

Norlight  Telecommunications  Inc. had  year-to-date  pre-tax  earnings of $14.5
million,  as revenue  climbed  33.6% to $46 million.  The expansion of the fiber
network into Michigan and Indiana should be completed by the end of 1999.

Add Inc. had a revenue  increase of 5.5% to $50.8 million,  but pre-tax earnings
slipped from $2.8 million a year ago to $2 million.  The  Louisiana  and Vermont
operations   improved,   as  did  the  Ohio  printing  plant,  but  the  Florida
publications  continued to struggle and the Wisconsin  operations  were flat. In
the  Appleton,  Wis.,  area,  our  investment  in the  startup of the Fox Cities
Newspapers in mid-July should begin to produce results in the third quarter.


                                       7
<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

NorthStar Print Group Inc. also had a revenue  increase,  4.5% to $27.1 million,
but a decline in pre-tax  earnings  from  $634,000  last year to  $371,000.  The
Milwaukee plant is having a strong year, but the Norway-Watertown  operation had
earnings slip from $405,000 in 1998 to $36,000 in 1999.

Label Products & Design in Green Bay,  Wis.,  operated  year-to-date  at a small
pre-tax  loss,  $31,000,  a significant  decline  compared to the same period in
1998. LP&D is focused on improving its sales.

As  expected  with  the  closure  of  the  northern  California  operation,  IPC
Communication  Services had lower sales,  down 14.2% to $47.4 million.  However,
there  were  solid  revenue  gains  in both  the  Eastern  Region  and  southern
California.  Worldwide  pre-tax earnings  improved to $1.1 million,  following a
$3.5 million loss last year.

Sales were off 4.9% at PrimeNet Marketing Services,  primarily in the automotive
category at Clearwater, Fla. Anticipated new business has not materialized.  The
year-to-date pre-tax loss for PrimeNet was $238,000.

Cash generated from operations  during the first two quarters was $48.8 million.
Cash paid for  acquisitions  totaled  $99.4 million over the first two quarters,
while capital  expenditures  were $22.2  million.  $15.4 million was paid out in
quarterly  dividends to  unitholders,  and $18.1  million was used to repurchase
treasury stock for resale to employees.

In April 1999, Journal Broadcast Group announced an agreement to acquire KMIR-TV
in Palm Desert, California.  Pending approval of the FCC, the Company expects to
complete the  acquisition  in early August 1999. The cash purchase price will be
approximately  $30 million.  Upon  completion  of this  transaction,  it will be
necessary for the Company to utilize its unsecured short-term line of credit for
a limited period of time.

Total  assets have  decreased  $6.4 million  from  December 31, 1998,  to $577.8
million, while stockholders' equity is $447.2 million.

YEAR 2000 ISSUES

Project Overview

Journal  Communications  initiated an enterprise-wide  effort in 1997 to address
the issues related to the ability of computer  programs and embedded  technology
to properly distinguish between years beginning with "20" and "19".
The project plan includes six phases:

                                       8
<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

1.       An awareness  phase, to educate and prepare staff at all levels for the
         effort required to complete the project;

2.       A  planning  phase,  during  which  a  comprehensive  inventory  of all
         technology  is  completed,  assessed for risk,  investigated  for known
         compliance,  vendors and suppliers surveyed, and strategies for upgrade
         or replacement of non-compliant systems planned;

3.       A remediation  phase,  during which  corrective  actions planned in the
         prior phase are completed;

4.       A testing phase, during which both corrected systems and those believed
         to  be  compliant  are  verified  for  correct  handling  of  the  year
         calculations;

5.       An implementation  phase,  which includes placing into production those
         systems that passed tests successfully, and

6.       A contingency  planning phase,  which includes  planning for individual
         system issues as well as each company's  planning for Year 2000 related
         issues outside of their control.

Current Status of the Year 2000 Project

The awareness  phase is a continuing  effort that has been underway  since 1997.
The  inventory is  substantially  complete  including an  assessment of the risk
associated with each item and vendor.  The noted exception is new  acquisitions,
for which an inventory and assessment  effort is in the planning  phase.  Vendor
surveys have been sent to  approximately  90% of the  critical  suppliers of the
Company,  and a majority of the  responses  have been  received.  Through  these
efforts and those of a consultant contracted in 1998 to assist with the planning
phase, the compliance status of over 90% of the inventoried technology is known.
As a result, corrective action for over 80% of the Company's technology impacted
by the Year 2000 has been planned.

Corrective  actions were complete for a majority of the critical  systems of the
Company by December 31, 1998. These included  systems  impacting the delivery of
goods or  services,  safety,  or revenues of the Company.  The Company  plans to
replace or upgrade all critical,  date-impacted technology by September 1, 1999.
Non-critical  systems are generally in the assessment  phase. In both cases, the
Company  plans to use both  internal and  external  resources to make the needed
corrections to software and embedded technologies.

Communications  with vendors and suppliers  are being  reviewed to determine the
extent to which the Company may be vulnerable to the failure of these  suppliers
to resolve  their own Year 2000  issues.  The Company will assess and attempt to
mitigate its risks with respect to the failure of these entities to be Year 2000
ready through a variety of options,  including  contingency  planning and vendor
selection, where practical.


                                       9
<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

Each of the operating companies is expected to complete  contingency planning at
the system and company level. In part, the contingency plan's goal is to attempt
to minimize identified third-party exposures. With the assistance of consultants
contracted to facilitate,  all  subsidiaries  have begun this effort. A progress
report on each  subsidiary's  contingency  planning  efforts is  expected in the
third quarter of 1999.

The Company  plans to complete all phases of its Year 2000 project on time based
upon the results to date and certain  assumptions of future events including the
continued  availability  of resources,  suppliers  meeting their  commitments to
deliver needed  upgrades or  replacements,  and other factors.  However,  actual
results could differ materially from those planned.  Specific factors that might
cause  such  material   differences   include,  but  are  not  limited  to,  the
availability and cost of personnel  needed to complete the project,  the ability
to locate and correct all impacted technology, and similar uncertainties.

Costs Associated with the Year 2000 Project

Based upon presently available  information,  the Company has estimated that the
operating  costs  associated  with the Year 2000  project to date have been $2.3
million.  This includes the cost of third-party  resources used to assist in the
assessment  of  technology  at each of the  subsidiaries  and an estimate of the
internal labor costs associated with the project.

The total  estimated  capital  costs,  much of which  would  have been  incurred
regardless of Year 2000 issues,  were $5.9 million  through the end of 1998. The
Company  estimates  capital  costs for 1999 and  through the  completion  of the
project to be $1.2 million.  Labor and other operating costs associated with the
project are  estimated at $2.8 million for the same  period.  At this time,  the
Company does not anticipate  delaying any major information systems projects due
the Year 2000 project.

Risks Associated with Year 2000

The Year 2000 is a complex and significant  project and,  accordingly,  contains
the risk of underestimating the tasks, resources,  and costs associated with its
successful completion. The risk of not finding a material Year 2000 problem that
may impact normal business activities or operations also exists.


                                       10

<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

Due to the general uncertainty  inherent in the Year 2000 problem,  resulting in
part from the uncertainty of the Year 2000 readiness of suppliers and customers,
the Company is unable to determine at this time whether the  consequences of the
Year 2000  failures  will have a  material  impact on the  Company's  results of
operations,  cash flows or financial condition.  Through the efforts of the Year
2000  project,  the  Company  is making  every  effort  to  reduce  the level of
uncertainty  about the Year 2000 problem and,  through its contingency  planning
efforts, mitigate the associated risks.

         Item 3. Quantitative and Qualitative Disclosure of Market Risk

There have been no material changes in the reported market risks since 12/31/98.






                                       11
<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended June 20, 1999                    Commission file number 0-7831
     (6 Accounting Periods)

                           Part II. Other Information

                    Item 6 - Exhibits and Reports on Form 8-K

         (b)      Reports on Form 8-K.  On June 30,  1999,  a report on Form 8-K
                  was filed for the  acquisition  of the issued and  outstanding
                  capital stock of Great Empire  Broadcasting,  Inc. ("GEB"),  a
                  Kansas  corporation,  pursuant to a Stock  Purchase  Agreement
                  dated August 24, 1998.

                                   Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                           JOURNAL COMMUNICATIONS, INC.
                                           Registrant




Date       August 2, 1999                  /s/Steven J. Smith
                                           Steven J. Smith, Chairman and Chief
                                           Executive Officer




Date       August 2, 1999                  /s/Paul M. Bonaiuto
                                           Paul M. Bonaiuto, Executive Vice
                                           President And Chief Financial Officer


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS  OF JOURNAL  COMMUNICATIONS,  INC. AS OF AND FOR THE SIX MONTHS ENDED
JUNE 20, 1999 AND IS QUALIFIED  IN ITS  ENTIRETY BY REFERENCE TO SUCH  FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 JAN-01-1999
<PERIOD-END>                                   JUN-20-1999
<CASH>                                         23,691
<SECURITIES>                                   0
<RECEIVABLES>                                  104,249
<ALLOWANCES>                                   5,229
<INVENTORY>                                    18,487
<CURRENT-ASSETS>                               160,140
<PP&E>                                         189,010
<DEPRECIATION>                                 272,388
<TOTAL-ASSETS>                                 577,758
<CURRENT-LIABILITIES>                          123,928
<BONDS>                                        5,588
                          0
                                    0
<COMMON>                                       3,600
<OTHER-SE>                                     443,572
<TOTAL-LIABILITY-AND-EQUITY>                   0
<SALES>                                        340,497
<TOTAL-REVENUES>                               340,497
<CGS>                                          179,484
<TOTAL-COSTS>                                  287,849
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                56,240
<INCOME-TAX>                                   23,046
<INCOME-CONTINUING>                            33,194
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   33,194
<EPS-BASIC>                                  1.21
<EPS-DILUTED>                                  1.21



</TABLE>


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