JOURNAL COMMUNICATIONS INC
DEF 14A, 2000-06-05
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]    Preliminary Proxy Statement
[ ]    Confidential,  for  Use of the  Commission  Only  (as  permitted  by Rule
       14a-6(e)(2))
[X]    Definitive Proxy Statement
[ ]    Definitive Additional Materials
[ ]    Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                          JOURNAL COMMUNICATIONS, INC.
                (Name of Registrant as Specified in its Charter)

                       __________________________________
    (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]    No fee required.

[ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

       1)     Title of each class of securities to which transaction applies:

       2)     Aggregate number of securities to which transaction applies:

       3)     Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              the filing fee is calculated and state how it was determined):

       4)     Proposed maximum aggregate value of transaction:

       5)     Total fee paid:

[ ]    Fee paid previously with preliminary materials.

[ ]    Check box if any part of the fee is offset as provided  by  Exchange  Act
       Rule  0-11(a)(2) and identify the filing for which the offsetting fee was
       paid previously.  Identify the previous filing by registration  statement
       number, or the Form or Schedule and the date of its filing.

       1)     Amount Previously Paid:

       2)     Form, Schedule or Registration Statement No.:

       3)     Filing Party:

       4)     Date Filed:


<PAGE>

                          JOURNAL COMMUNICATIONS, INC.
                              333 West State Street
                           Milwaukee, Wisconsin 53203

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  June 6, 2000

The Annual  Meeting of the  Stockholders  of Journal  Communications,  Inc. (the
"Company") will be held in the Board of Directors room, Journal  Communications,
Inc., 333 West State Street,  Milwaukee,  Wisconsin  53203, on Tuesday,  June 6,
2000, at 9:30 a.m. for the purpose of electing twenty-seven (27) directors,  the
names of whom are set forth in the accompanying proxy statement,  to serve until
the 2001 Annual Meeting.

Stockholders  of record  at the close of  business  on April 21,  2000,  will be
entitled  to vote at this  meeting  or any  adjournment  thereof.  Also,  active
employees  of the  Company  or its  subsidiaries  who hold  units of  beneficial
interest  in the  Journal  Employees'  Stock  Trust as of April  21,  2000,  are
entitled to vote pursuant to the enclosed proxy.

Regardless of the number of shares or units you own, it is important that you be
represented at the meeting. Therefore, please sign, date and return the enclosed
proxy form in the return envelope provided.  If you attend the meeting,  you may
revoke your proxy and vote in person if you so desire.

PLEASE  VOTE AND SIGN YOUR PROXY AND  RETURN NO LATER THAN MAY 25,  2000 TO HAVE
YOUR VOTE COUNTED.


                                            By Order of the Board of Directors,



                                            /s/  Paul E. Kritzer
                                            -----------------------------------
                                            Paul E. Kritzer, Secretary


Dated:  May 4, 2000


<PAGE>



                     TRUSTEES' PROXY TO UNITHOLDERS For the
         Annual Meeting of Stockholders of Journal Communications, Inc.
                           to be held on June 6, 2000


KNOW ALL PERSONS BY THESE  PRESENTS that the  undersigned  holders of 25,920,000
shares  of  capital   stock  of  Journal   Communications,   Inc.,  a  Wisconsin
corporation,  do hereby appoint each unitholder in the Journal  Employees' Stock
Trust as proxy with power of substitution for and in the name of the undersigned
to vote one share of said stock for each Trust unit held by such  unitholder  as
evidenced  on the  transfer  books of the  Trustees  at the close of business on
April 21, 2000, at the Annual Meeting of Stockholders of said Company to be held
at the time and place  specified in the foregoing  notice and at any adjournment
of said  meeting,  in relation to any and all matters  which may  properly  come
before such meeting,  with all of the powers that the undersigned  would possess
if personally  present thereat.  A certified list of such unitholders,  together
with the number of shares they are so entitled to vote,  has been  delivered  to
the Company by the Trustees.

This proxy is issued  pursuant  to the  provisions  of Section 21 of the Journal
Employees'  Stock Trust  Agreement,  dated May 15,  1937,  as  amended,  and the
authority  hereby  conferred  is subject to each of the  restrictive  conditions
expressed therein as follows:

    "The  Trustees,  as soon as they shall receive  notice of any meeting of the
    owners  of  Journal  Stock,  shall  issue  to each  owner of  units,  except
    ex-employee-eligibles,   employee   benefit  trusts  and   employee-eligible
    transferees,  a proxy authorizing  him/her or such other person(s) as he/she
    may  substitute  for him/her to vote at such meeting the number of shares of
    Journal Stock represented by the units owned by him/her, provided,  however,
    and each such proxy shall so state, that neither the owner of such units nor
    his/her  substitute(s) shall have the power or authority to vote (a) to sell
    or lease all or  substantially  all of the assets of the Company,  or (b) to
    dissolve  the Company or (c) to merge or  consolidate  the Company  with any
    other  corporation(s)  in which the Company and/or the  stockholders  of the
    Company  upon  completion  of such  consolidation  or merger do not  control
    directly  or  indirectly  a  majority  of  the  voting  stock,   unless  the
    employee-owners  of at least  two-thirds of the  outstanding  units owned by
    employee-eligibles  shall have  authorized  the Trustees to offer all shares
    held by the Trustees for sale in accordance  with the  provisions of Section
    24 to the classes of optionees  therein  defined and such options shall have
    expired  within three months prior to such vote.  The Trustees may authorize
    the affixing of a facsimile of their  signatures  to any proxy with the same
    effect as though  such proxy was  signed by them  personally.  The  Trustees
    shall  have  exclusive  authority  to  vote  all  shares  of  Journal  Stock
    represented by units owned by ex-employee-eligibles, employee benefit trusts
    and employee-eligible transferees."

The Trustees will vote 6,160,759 units owned by ex-employee-eligibles,  employee
benefit trusts and employee-eligible transferees.

Dated:  May 4, 2000

    Trustees Under Journal Employees' Stock Trust Agreement, dated May 15, 1937,
    as amended



                                       ii

<PAGE>


                          JOURNAL COMMUNICATIONS, INC.
                              333 West State Street
                           Milwaukee, Wisconsin 53203

                                 PROXY STATEMENT

Solicitation of Proxies
The  enclosed   Proxy  is  solicited  by  the  Board  of  Directors  of  Journal
Communications,  Inc. (the "Company"),  a Wisconsin corporation,  for use at the
Annual  Meeting  of  Stockholders  of the  Company  to be held at 9:30  a.m.  on
Tuesday, June 6, 2000 (the "Annual Meeting"),  in the Board of Directors room at
Journal Communications, Inc., 333 West State Street, Milwaukee, Wisconsin 53203.
In addition to the use of the mails at Company  expense,  the Company may, if it
deems it desirable,  solicit proxies  personally,  by telephone,  by e-mail,  by
facsimile  or by  other  written  communication.  Solicitations  will be made by
regular  employees of the Company at Company  expense;  however,  no such person
will  receive  any  compensation  over and  above  his  normal  remuneration.  A
stockholder  or unitholder  who executes a proxy may revoke it by giving written
notice to the  Secretary  of the Company  before the meeting or by so stating in
the open meeting  before the proxy is  exercised.  Any proxy that is not revoked
will be voted at the meeting in accordance  with the  instructions  given on the
enclosed proxy form. This proxy statement and enclosed proxy form are being sent
to stockholders and unitholders on or about May 10, 2000.

Outstanding Voting Securities
The Company has only one class of stock  authorized  and  outstanding  ("Journal
Stock").  Stockholders of record at the close of business on April 21, 2000, are
entitled to notice of the  meeting and to vote the shares of Journal  Stock held
on that date. Each share is entitled to one vote. Directors will be elected by a
plurality of votes cast at the Meeting (assuming a quorum is present).  For this
purpose,  "plurality" means that the individuals receiving the largest number of
votes are elected as  directors,  up to the maximum  number of  directors  to be
chosen at the election. Consequently, any shares or units of beneficial interest
not voted at the Meeting,  whether due to abstention or otherwise,  will have no
impact on the election of  directors.  On April 21, 2000,  28,800,000  shares of
Journal  Stock were  outstanding,  of which  25,920,000  shares were held by the
Trustees  of the Trust  under  the  Journal  Employees'  Stock  Trust  Agreement
("JESTA"),  dated  May 15,  1937,  as  amended,  which  shares  were,  in  turn,
represented by a like number of units of beneficial interest ("units") issued by
the  Trustees of the Journal  Employees'  Stock Trust (the "Stock  Trust").  See
"Beneficial  Ownership  under JESTA" for a further  description of JESTA and the
voting rights of the holders of units  ("unitholders").  On April 21, 2000,  the
Company  was the  holder  of  2,053,248  units,  which  will not be voted at the
meeting.

Principal Stockholders
Listed in the following table are the beneficial owners as of April 21, 2000, of
more than five percent (5%) of the issued Journal stock:

--------------------------------------------------------------------------------
                                   Ownership         Amount         Percentage
Name/Address             Class        Type           Owned           of Class
--------------------------------------------------------------------------------
Journal Employees'       Common    Beneficial      25,920,000           90%
Stock Trust                          Record
333 W. State Street
Milwaukee, WI 53203
--------------------------------------------------------------------------------
Matex Inc.               Common    Beneficial       2,640,000          9.2%
c/o Meissner, Tierney,               Record
Fisher & Nichols
111 E. Kilbourn Avenue
Milwaukee, WI 53202
--------------------------------------------------------------------------------



Page 1 of 11
<PAGE>



Ownership by Directors and Officers as a Group
Voting  securities  beneficially  owned by directors  and director  nominees are
disclosed  under  "Election  of  Directors,"   below.  The   twenty-seven   (27)
director-nominees and officers of the Company as a group (but excluding David G.
Meissner,  James L.  Forbes and Roger D.  Peirce) are the  beneficial  owners of
1,047,533  units,  or 3.6% of the number of issued shares of Journal Stock.  Mr.
Meissner owns no units but is an officer and director of Matex Inc.,  which owns
2,640,000  shares of Journal Stock.  Mr.  Meissner's wife and two adult children
are also  officers and  directors of Matex Inc. and together  they own or have a
beneficial  interest in 33% of the  outstanding  common stock of Matex Inc. Mrs.
Meissner also has a 33% beneficial interest in a trust that holds 240,000 shares
of  Journal  Stock.  Other  members  of  Mrs.  Meissner's  family  own or have a
beneficial interest in the remaining 67% of Matex Inc. shares and the trust that
holds the  240,000  shares of  Journal  Stock.  Mr.  Forbes and Mr.  Peirce,  as
non-employees, are prohibited by JESTA from owning units.

Beneficial Ownership Under JESTA
On April 21, 2000, the Stock Trust,  of which Steven J. Smith,  Douglas G. Kiel,
Paul M. Bonaiuto,  Keith K. Spore and James J. Ditter are the Trustees, owned of
record  25,920,000  shares or ninety  percent (90%) of the  outstanding  Journal
Stock.  The Stock  Trust  issues  units,  each unit  representing  a  beneficial
interest in one (1) share of Journal  Stock.  On April 21, 2000,  the 25,920,000
units of  beneficial  interest  issued by the Stock Trust were owned as follows:
Active  Employee   Unitholders,   17,705,993;   Retirees  and  Employee  Trusts,
6,160,759; Journal Communications, Inc., 2,053,248.

The Trustees are required to deliver to each active employee unitholder a proxy,
with the right of  substitution,  for the  number of  shares  of  Journal  Stock
represented by his/her units. The Trustees'  Proxy,  which is included with this
proxy statement,  is subject to certain  limitations in JESTA. Those limitations
are set forth in the "Trustees' Proxy to Unitholders."

Whenever a  unitholder  ceases to be an  employee  of the Company for any reason
except retirement, corporate downsizing or restructuring (in which event special
rules apply),  the  unitholder  must offer his/her units for resale to employees
designated  by the Company.  The  President  cannot  allocate  units to himself.
Employees  who retire or are  separated  from the Company due to  downsizing  or
restructuring  may retain a decreasing  percentage  of their units for a limited
number of years.  Employee  benefit trusts are eligible to hold units. All units
held by retirees, separated employees,  employee benefit trusts and other trusts
are voted by the Trustees of the Stock Trust.  On the record date,  retirees and
employee trusts held 6,160,759 units representing a beneficial  interest in 21.4
percent of the outstanding and issued Journal Stock.

All of the  Trustees  are  directors  and officers of the Company and receive no
additional  compensation for this service.  They have no beneficial  interest in
the  Journal  Stock  owned by the Trust  other than  through  the units they own
individually.

                              ELECTION OF DIRECTORS

The Company's By-laws provide that the number of directors shall be no less than
three  (3) and no more than  twenty-nine  (29) and that all  directors  shall be
elected annually. Twenty-seven (27) directors have been nominated to serve until
the next Annual Meeting of Stockholders.  Management intends to vote its proxies
for the  election of the  twenty-seven  (27)  nominees  listed  below.  Although
management expects that each of the nominees will be available for election,  if
any of them is not a candidate at the time the election occurs, the proxies will
be voted  for the other  nominees  and may be voted  for  substituted  nominees.
Pursuant  to  the  Company's   By-laws,   written  notice  of  other  qualifying
nominations  for election to the Board of Directors  must have been  received by
the  Secretary by February 1, 2000.  As no notice of any such other  nominations
was received, no other nominations for election to the Board of Directors may be
made at the Meeting.



                                  Page 2 of 11
<PAGE>


The nominees for director of the Company are listed in the following table:

<TABLE>
<CAPTION>
----------------------- -------------------------- --- --------------------- ---------------
Nominee                 Principal Occupation (1)   Age Date Elected Director Units Owned (2)
----------------------- -------------------------- --- --------------------- ---------------
<S>                     <C>                        <C> <C>                       <C>
Todd K. Adams           Vice President;            41  June 4, 1996              42,490
                        Senior Vice President &
                        CFO, Journal
                        Sentinel Inc.
----------------------- -------------------------- --- --------------------- ---------------
David A. Anderson (3)   Pressman;                  49  June 6, 2000              14,657
                        Journal Sentinel Inc.
----------------------- -------------------------- --- --------------------- ---------------
Paul M. Bonaiuto        Executive Vice             49  June 8, 1993              53,120
                        President & CFO
----------------------- -------------------------- --- --------------------- ---------------
James J. Ditter         Vice President;            38  September 6, 1995         30,698
                        President, Norlight
                        Telecommunications, Inc.
----------------------- -------------------------- --- --------------------- ---------------
Carl L. Dittoe (3)      Proofreader; Central       58  June 6, 2000               6,300
                        Ohio Advertiser (Add
                        Inc.)
----------------------- -------------------------- --- --------------------- ---------------
Robert M. Dye           Vice President             52  March 6, 1990            104,240
----------------------- -------------------------- --- --------------------- ---------------
James L. Forbes         Chairman;                  67  September 4, 1996              0
                        Badger Meter, Inc.,
                        Milwaukee, WI
----------------------- -------------------------- --- --------------------- ---------------
Carl D. Gardner         Vice President;            43  June 2, 1999              45,500
                        President-Radio, Journal
                        Broadcast
                        Group, Inc.
----------------------- -------------------------- --- --------------------- ---------------
Richard J. Gasper       Vice President;            56  June 4, 1996              37,564
                        President, NorthStar
                        Print Group, Inc.
----------------------- -------------------------- --- --------------------- ---------------
Joseph P. Hoffman (3)   Account Executive;         30  June 6, 2000               2,800
                        Journal Broadcast
                        Group Inc.
----------------------- -------------------------- --- --------------------- ---------------
Stephanie E. Hughes (3) Sr. Financial Analyst;     31  June 6, 2000                 200
                        Journal Sentinel Inc.
----------------------- -------------------------- --- --------------------- ---------------
Stephen O. Huhta        Vice President;            44  June 8, 1993              83,210
                        President, Add, Inc.
----------------------- -------------------------- --- --------------------- ---------------
Mark J. Keefe           Vice President;            40  June 4, 1996              27,130
                        President, PrimeNet
                        Marketing Services,
                        Inc.
----------------------- -------------------------- --- --------------------- ---------------
Douglas G. Kiel         President                  51  June 4, 1991              83,998
----------------------- -------------------------- --- --------------------- ---------------
Kenneth L. Kozminski    Vice President;            35  December 7, 1999          14,390
                        President, IPC
                        Communication Services
                        Inc.
----------------------- -------------------------- --- --------------------- ---------------
Paul E. Kritzer         Vice President &           57  June 5, 1990              93,590
                        Secretary
----------------------- -------------------------- --- --------------------- ---------------
Ronald G. Kurtis        Vice President;            53  June 8, 1993             130,500
                        Senior Vice President
                        & CFO, Journal
                        Broadcast Group, Inc.
----------------------- -------------------------- --- --------------------- ---------------
Judith A. Leonard (3)   Exec. Administrative       50  June 6, 2000               3,650
                        Assistant; Journal
                        Sentinel Inc.
----------------------- -------------------------- --- --------------------- ---------------
David G. Meissner (4)   Executive Director, The    62  June 7, 1988                   0
                        Public Policy Forum
----------------------- -------------------------- --- --------------------- ---------------
</TABLE>



                                  Page 3 of 11
<PAGE>




<TABLE>
<CAPTION>
-------------------------- ----------------------- --- --------------------- ---------------
<S>                        <C>                     <C> <C>                            <C>
Roger D. Peirce            Corporate director and  62  September 4, 1996              0
                           consultant
-------------------------- ----------------------- --- --------------------- ---------------
James P. Prather           Vice President;         42  June 2, 1999              17,780
                           President-Television,
                           Journal Broadcast
                           Group, Inc.
-------------------------- ----------------------- --- --------------------- ---------------
Philippe L. Secker (3)     Label Cutter, NorthStar 45  June 6, 2000               5,780
                           Print Group Inc.
-------------------------- ----------------------- --- --------------------- ---------------
Steven J. Smith            Chairman of the Board   50  June 2, 1987             174,060
                           & Chief Executive
                           Officer
-------------------------- ----------------------- --- --------------------- ---------------
Keith K. Spore             Senior Vice President;  57  September 6, 1995         63,500
                           President & Publisher,
                           Journal Sentinel Inc.
-------------------------- ----------------------- --- --------------------- ---------------
Thomas J. Szews (3)        Sales Manager;          33  June 6, 2000               6,350
                           Norlight
                           Telecommunications
-------------------------- ----------------------- --- --------------------- ---------------
Joseph C. Taschler III (3) Deputy Business         34  June 6, 2000               1,532
                           Editor;
                           Journal Sentinel Inc.
-------------------------- ----------------------- --- --------------------- ---------------
Karen O. Trickle           Vice President and      43  June 2, 1999               9,194
                           Treasurer
-------------------------- ----------------------- --- --------------------- ---------------

(1)  All nominees except Mr. Meissner, Mr. Forbes, Mr. Peirce, Mr. Keefe, Ms. Trickle, Mr.
     Hughes, Mr. Taschler III, Mr. Hoffman and Mr. Szews have been employed by the Company
     for over five (5) years at the time of the Annual Meeting. Messrs.  Meissner,  Forbes
     and  Peirce  are not  employed  by the  Company.  In the  past  five (5)  years,  the
     director-nominees have been involved in the following professional activities.

     o    Todd K. Adams:  Vice  President of the Company since June 1996,  and Senior Vice
          President and Chief Financial Officer of Journal Sentinel Inc. since June 1993.

     o    David A. Anderson: A pressman for Journal Sentinel Inc., he has been employed by
          the Company since July 1968. A Unitholder Council representative.

     o    Paul M. Bonaiuto:  Executive Vice President  since June 1997 and Chief Financial
          Officer since January 1996.  Senior Vice  President  between March 1996 and June
          1997.  Vice President  between June 1994 and March 1996.  President of NorthStar
          Print Group, Inc. between June 1994 and January 1996.

     o    James J. Ditter:  Vice President  since  September  1995.  President of Norlight
          Telecommunications,  Inc. since September 1995. Between April 1995 and September
          1995, he was Vice President and General Manager of Norlight  Telecommunications,
          Inc.

     o    Carl L. Dittoe: A proofreader with the Production Department of the Central Ohio
          Advertiser,  a division of Add,  Inc.,  where he has been employed since 1989. A
          Unitholder Council representative.

     o    Robert M. Dye: Vice President since March 1990.

     o    James L.  Forbes:  Chairman of Badger  Meter,  Inc.  Milwaukee,  a marketer  and
          manufacturer of flow  measurement and control products since April 1999. Also at
          Badger  Meter,  Inc., he was President  since 1982 and Chief  Executive  Officer
          since 1987. He is a director of Badger Meter, Inc., Universal Foods Corporation,
          Blue Cross and Blue Shield United of Wisconsin,  and United Wisconsin  Services,
          Inc.

     o    Carl D. Gardner: Vice President since March 1999. President of Radio for Journal
          Broadcast  Group,  Inc. since December 1998. Prior to that he was Executive Vice
          President  (Radio) between December 1997 and December 1998 and Vice President of
          Radio  Operations/WTMJ-AM  between  June  1996  to  December  1997  for  Journal
          Broadcast Group, Inc. General Manager of WTMJ-AM prior to June 1996.
</TABLE>



                                       Page 4 of 11

<PAGE>


     o    Richard J.  Gasper:  Vice  President  since June  1996.  President  of
          NorthStar  Print Group,  Inc.  since January 1996.  Vice President and
          General  Manager of Label  Products & Design,  Inc., a  subsidiary  of
          NorthStar Print Group, Inc., between April 1993 and January 1996.

     o    Joseph  P.  Hoffman:   Advertising   Account  Executive  for  WKTI-FM,
          Milwaukee,  a division of Journal Broadcast Group,  Inc., since August
          1995.  Previously  he has  been an  account  executive  with  WMYX-FM,
          Milwaulee. A Unitholder Council representative.

     o    Stephanie  E.  Hughes:  Senior  financial  analyst in the  Circulation
          Department of Journal  Sentinel Inc. since February 1998.  Previously,
          she has been a data  coordinator  at the Medical  College of Wisconsin
          following  her  graduation  from  Lakeland  College  in June  1995.  A
          Unitholder Council representative.

     o    Stephen O. Huhta:  Vice President  since June 1993.  President of Add,
          Inc.  since August 1996.  Senior Vice  President of Operations of Add,
          Inc. between June 1992 and August 1996.

     o    Mark J. Keefe: Vice President since March 1996.  President of PrimeNet
          Marketing  Services,  Inc. since October 1995.  Previously he was Vice
          President  and General  Manager of the Computer  Services  Division of
          Donnelley Marketing, Inc., Minneapolis.

     o    Douglas  G.  Kiel:  President  since  December  1998.  Executive  Vice
          President  between June 1997 and December  1998.  President of Journal
          Broadcast Group, Inc. between June 1992 and December 1998.

     o    Kenneth L. Kozminski: Vice President since December 1999. President of
          IPC  Communication  Services,  Inc.  since  July  1999.  Also with IPC
          Communication  Services,  Inc.,  he has served as Vice  President  and
          General Manager of the Eastern Region between July 1998 and July 1999,
          as Vice  President of  Operations  between May 19998 and July 1998, as
          General  Manager  of  IPC  Communication  Services  Europe,  a  French
          subsidiary, between February 1997 and May 19998, and Director of Print
          Operations between February 1995 and February 1997.

     o    Paul E. Kritzer:  Vice President  since June 1990, and Secretary since
          September 1992.

     o    Ronald  G.  Kurtis:  Vice  President  since  June  1993.  Senior  Vice
          President and Chief Financial Officer of Journal Broadcast Group, Inc.
          since June 1994.

     o    Judith  A.  Leonard:   Executive   Administrative   Assistant  in  the
          Advertising  Department of Journal  Sentinel Inc.,  where she has been
          employed since September 1981. A Unitholder Council representative.

     o    David G.  Meissner:  Executive  Director of the Public  Policy  Forum,
          Inc., Milwaukee, since March 1995.

     o    Roger  D.  Peirce:   Corporate   consultant  and  director  since  his
          retirement  as the Chief  Operating  Officer of Super  Steel  Products
          Corp.,  Milwaukee  in  December  1994.  He is also a director of Brady
          Corporation, Milwaukee.

     o    James P.  Prather:  Vice  President  since  March 1999.  President  of
          Television  for Journal  Broadcast  Group,  Inc.  since December 1998.
          Prior to that he was  employed  by Journal  Broadcast  Group,  Inc. as
          Executive  Vice  President  (Television)  between  December  1997  and
          December  1998,  and  General  Manager  of  WTMJ-TV  between  1995 and
          December 1998.

     o    Philippe  L.  Secker:  Label  Cutter in the  Finishing  Department  of
          NorthStar Print Group, Inc. (Milwaukee). Employed by the Company since
          April 1976. A Unitholder Council representative.

     o    Steven J. Smith:  Chairman of the Board since December 1998, and Chief
          Executive  Officer since March 1998.  President between September 1992
          and December  1998.  Also a member of the Board of Directors of Badger
          Meter, Inc., Milwaukee, since February 2000.

     o    Keith K. Spore:  Senior Vice President  September  1995.  President of
          Journal  Sentinel Inc. since July 1995, and Publisher of the Milwaukee
          Journal Sentinel since June 1996.  Editor of the Editorial Page of the
          Milwaukee Journal Sentinel between April 1995 and July 1995.

     o    Thomas  J.  Szews:  Sales  manager  (commercial  sales)  for  Norlight
          Telecommunications,  Inc.  since October 1996.  Prior to that he was a
          graduate assistant in the Management Department at the Fogelman School
          of Business,  University of Memphis, Memphis,  Tennessee. A Unitholder
          Council representative.



                                  Page 5 of 11


<PAGE>


     o    Joseph C.  Taschler  III:  Deputy  Business  Editor  of the  Milwaukee
          Journal  Sentinel since September 1997.  Business Editor of the Topeka
          Capital  Journal  between April 1995 and September  1997. A Unitholder
          Council representative.

     o    Karen O. Trickle:  Vice President since March 1999 and Treasurer since
          December 1996. Prior to joining the Company in September 1996, she was
          Assistant  Treasurer  (International)  for  Harnischfeger  Industries,
          Inc.,  Brookfield,  Wisconsin,  between  September  1994 and September
          1996.

(2)  No director or officer beneficially owns one percent (1%) or greater of the
     outstanding Journal Stock, except as noted above in "Ownership by Directors
     and Officers as a Group."

(3)  New nominee for election as director of the Company at the Annual Meeting.

(4)  See "Ownership of Directors and Officers as a Group" above.

Directors' Fees
The Company pays  directors'  fees only to those directors who are not employees
of the Company. They are eligible to receive an annual retainer fee of $15,000 a
year  plus  $1,500  for each  Board  meeting  or  meeting  of the  Compensation,
Executive or Audit Committee  attended.  Mr. Forbes earned  $31,500,  Mr. Peirce
earned $33,000, Robert A. Kahlor earned $22,500, and Mr. Meissner earned $18,000
in directors' fees in 1999. (Mr.  Meissner declined the annual retainer fee.) Of
the twenty-nine (29) directors in 1999, twenty-five (25) were employees and four
(4) were not. (Mr.  Kahlor elected not to be a nominee for election to the board
of directors for  2000-2001).  All directors who are full-time  employees of the
Company or a subsidiary are compensated in their capacities as employees.

The Board of Directors and Committees
The Board of Directors  met four (4) times in 1999.  All of the directors of the
Company  during 1999 attended at least 75% of the (a) full meetings of the Board
of Directors  and (b) meetings of  committees of the Board of Directors on which
the respective directors served.

The Board of Directors  has three (3)  committees:  compensation,  executive and
audit.  The  Compensation   Committee  held  four  (4)  meetings  in  1999.  The
Compensation  Committee has the  responsibility  to assure that officers and key
managers are effectively  compensated on an internally  equitable and externally
competitive basis. The committee's members, none of whom can be an employee, are
Messrs. Meissner, Forbes and Peirce.

The Board of Directors  has  authorized a  nine-member  Executive  Committee and
delegated  certain  powers of the Board to it for use for the  Company to act on
urgent matters efficiently, quickly and decisively. All members of the Executive
Committee  are  Directors.  Elected as members of the Executive  Committee  were
Messrs.  Kahlor,  Smith,  Bonaiuto,  Kiel, Spore,  Meissner,  Forbes, Peirce and
Robert T. Zynda. The Executive Committee held one (1) meeting in 1999.

The Board of Directors has authorized a three-member  Audit  Committee to assist
the Board in fulfilling  its  responsibility  for the Company's  accounting  and
financial reporting practices and to provide a channel of communications between
the Board and the Company's  independent  auditors and internal audit staff. The
Audit Committee is comprised of three non-employee directors,  Messrs. Meissner,
Forbes and Peirce. The Audit Committee held two (2) meetings in 1999.

Executive Compensation
The following  table sets forth the 1999  compensation  for the Company's  Chief
Executive Officer and the four other highest-paid executive officers, as well as
the total compensation paid to each individual for the last three fiscal years:



                                  Page 6 of 11

<PAGE>



<TABLE>
                                         Summary Compensation Table

<CAPTION>
                                                           Annual Compensation
-----------------------------------------------------------------------------------------------------------
Name and Principal Position          Year        Salary 3         Bonus           Long-term          All
(as of December 31, 1999)                                        (Annual            LTIP            Other
                                                                 Incentive        Payments          Comp 4
                                                                  Comp.)
-----------------------------------------------------------------------------------------------------------
<S>                                  <C>         <C>              <C>             <C>               <C>
Steven J. Smith, Chairman of         1999        490,000          73,500          423,077           4,005
the Board and CEO 1                  1998        432,019         246,912          275,831           4,000
                                     1997        409,923         203,711          113,850           4,000

-----------------------------------------------------------------------------------------------------------
Douglas G. Kiel, President 2         1999        360,000          50,400          164,427           4,005
                                     1998        321,923         141,857          181,476           4,000
                                     1997        319,704         132,565          126,500           4,000

-----------------------------------------------------------------------------------------------------------
Paul M. Bonaiuto, Executive          1999        290,000          30,694          208,800           4,005
Vice President & Chief               1998        270,385         137,201          149,423           4,000
Financial Officer                    1997        267,523         125,837           45,474           4,000

-----------------------------------------------------------------------------------------------------------
Keith K. Spore, Senior Vice          1999        302,000           29,543         189,750           4,005
President; President,                1998        288,847           74,785         153,047           4,000
Journal Sentinel Inc.                1997        292,525          127,276             -0-           4,000

-----------------------------------------------------------------------------------------------------------
James J. Ditter, Vice                1999        227,692           77,565         127,650           4,005
President;                           1998        198,746           93,508         109,319           4,000
President, Norlight                  1997        190,962           82,181           58,671          4,000
Telecommunications, Inc.
-----------------------------------------------------------------------------------------------------------

(1)  Elected  Chief  Executive  Officer on March 3, 1998,  and  Chairman  of the Board on  December 1, 1998,
     effective January 1, 1999.

(2)  Elected President on December 1, 1998, effective January 1, 1999.

(3)  1997 salaries are based on 27 pay periods. 1998 and 1999 salaries are based on 26 pay periods.

(4)  All of the five  highest-compensated  officers were  participants in the Journal  Communications,  Inc.
     Investment Savings Plan (ISP). Employer  contributions to the ISP and to the cafeteria benefits plan on
     behalf of these officers  represent all of the compensation in the "All Other  Compensation"  column in
     the Summary Compensation Table above.
</TABLE>



Pension Plan and Supplemental Benefit Plan
The  following  table  shows  the  approximate  retirement  benefit  payable  on
retirement at age 65 under the Journal  Communications,  Inc. Employees' Pension
Plan  and  the  Journal  Communications,  Inc.  Supplemental  Benefit  Plan  for
employees in specified  compensation  ranges with varying years of participation
in the plan:

                       Estimated Annual Retirement Benefit

                                     Years of Plan Participation
               Five Year             ---------------------------
         Average Compensation       20            30            40
         --------------------       --            --            --
               $200,000          $ 47,436      $ 71,152      $ 87,014
               $300,000          $ 73,435      $110,148      $135,514
               $400,000          $ 99,435      $149,145      $182,013
               $500,000          $125,434      $188,142      $229,413
               $600,000          $151,433      $227,139      $277,013
               $700,000          $177,433      $266,137      $324,512



                                  Page 7 of 11

<PAGE>


The Journal Employees' Pension Plan is completely funded by the Company. Company
contributions  are  accrued  based  on  amounts  required  to  be  funded  under
provisions of the Employee  Retirement Income Security Act of 1974 (ERISA).  The
amount of  accrued  benefits  is  actuarially  determined  by Hewitt  Associates
(Chicago) under the accrued benefit  valuation  method.  It is a defined benefit
pension plan that  provides  benefits for  employees of Journal  Communications,
Inc., Journal Sentinel Inc.,  Journal Broadcast  Corporation (and certain of its
subsidiaries),  Add Inc. and Norlight Telecommunications,  Inc. who meet minimum
age and service eligibility requirements.  The normal monthly retirement benefit
under the plan,  assuming  attainment of the normal  retirement age specified by
the plan and payments in the form of a life annuity, is determined in accordance
with a formula  that takes into account the  following  factors:  final  average
monthly  compensation for the last five years of employment (taking into account
gross  earnings  and annual  incentive  compensation  as reported in the Summary
Compensation  Table),  number  of  years of  active  plan  participation  and an
actuarially determined Social Security offset.

The Journal  Communications  Supplemental  Benefit  Plan is an unfunded  defined
benefit plan that supplements  payments under the Pension Plan. Benefits payable
under the plan are calculated  without regard to the limitations  imposed on the
amount of compensation that may be taken into account under the Pension Plan.
The Supplemental Plan pays the excess, if any.

With respect to the officers and directors  listed in the "Summary  Compensation
Table" above,  all five are  participants  in the Pension Plan. Mr. Smith has 25
years of Pension  Plan  participation,  Mr. Kiel has 14 years,  Mr. Spore has 33
years,  Mr.  Bonaiuto  has 4 years and Mr.  Ditter has 7 years as of the date of
this document.

Compensation Committee Report
The Board of Directors has established a compensation  committee to be comprised
of three  members,  none of whom can be an  employee,  to develop and  implement
compensation  plans for senior  management.  The Board of Directors  charged the
Compensation  Committee with the  responsibility  for assuring that officers and
key  management   personnel  of  the  Company  receive   compensation  based  on
performance  that is  internally  equitable  and  competitive  with the  market.
Specifically,  the  Compensation  Committee  was  directed to (1)  independently
review and approve the  compensation  plan proposed by the  Chairman/CEO for the
President,  the Executive Vice President and the Presidents of the subsidiaries,
and (2) formulate and implement a compensation  plan for the  Chairman/CEO.  For
1999, senior management compensation was reviewed by the Compensation Committee,
and,  where  appropriate,  base salaries were adjusted to targets  within median
ranges for the  industry.  The  Compensation  Committee  was  assisted by Hewitt
Associates (Chicago).

The Compensation  Committee has established the following policies for executive
base compensation,  an annual incentive  program, a long-term  incentive program
and compensation for the chief executive officer.

         1.       Executive Base Compensation Plan
The Compensation  Committee  adopted the principle that the Company's  executive
compensation  policy  should be based  primarily  on  performance.  Compensation
should also reflect the Company's  desire to attract and retain  quality  talent
and the need to be competitive in the marketplace.  The  Compensation  Committee
reviewed the Company's historical  performance,  current salary levels and media
industry marketplace information.  With that information, the Committee received
recommendations  from  management  and approved  executive pay grade levels that
took into consideration market salary medians for 1999.

         2.       Executive Annual Incentive Plan
The  Compensation  Committee  approved the Management  Annual  Incentive Plan to
reward key individuals for achieving pre-established financial and non-financial
goals that  support the  Company's  annual  business  objectives  and mission to
enhance the value of  employee-owners'  investment.  This annual  incentive plan
rewards  executive  performance  as measured by net return on equity or invested
capital  and  annual  growth  in  revenue,   factors  that  primarily  determine
unitholders' value. For



                                  Page 8 of 11
<PAGE>


executives of Journal  Communications,  Inc.,  the annual  incentives  are based
eighty percent (80%) on corporate financial performance and twenty percent (20%)
on non-financial goals. For subsidiary  presidents and key managers,  the annual
incentives  are based on a  combination  of  subsidiary  performance,  corporate
performance and  non-financial  goals.  Participation in this plan is limited to
key  employees of the Company and its  subsidiaries  whose job  responsibilities
have  a  direct  impact  on  the  strategic  goals  of the  Company.  The  goals
established for each participant shall determine the minimum, median and maximum
payments  receivable  annually  under the plan.  Each  participant  is  apprised
annually of the financial performance matrix and other goals that will determine
the potential  incentive  payment the participant can receive.  In 1999,  annual
bonus  targets were  compared to bonuses  received in the  marketplace  and were
found to be within median ranges.

         3.       Executive Long-Term Incentive Plan
The  Compensation  Committee  approved the Management  Long-Term  Incentive Plan
(LTIP) to motivate and drive  management  behavior to achieve  results that will
enhance the  employee-owner's  investment over the long term. The incentive plan
approved by the  Committee is based on net return on equity or invested  capital
over a three-year  period.  The participants in this plan are the  Chairman/CEO,
President,  Executive  Vice  President and the  Presidents of the  subsidiaries.
Corporate  executives  are  rewarded  one  hundred  percent  (100%)  on  Journal
Communications'  performance  while  subsidiary  presidents  are rewarded  sixty
percent  (60%) on  subsidiary  performance  and forty percent (40%) on corporate
performance. Payment amounts are listed in the Summary Compensation Table above.


The following  table shows the  Threshold,  Target and Maximum  awards which are
potentially  payable to the named executive officers in 2003 for the performance
period of 2000-2002 under the LTIP. Payouts of awards are tied to the three-year
average  return  on  shareholder's  equity  of  Journal  Communications  and the
three-year  average  return on invested  capital for the  subsidiary  companies.
Performance  measures  and  goals  for  the  corporation  and  subsidiaries  are
recommended by the CEO and approved by the  Compensation  Committee of the Board
for each eligible  participant.  Each participant's award is determined based on
the degree to which three year  performance at the corporate  and/or  subsidiary
level is achieved at the conclusion of the performance cycle.

                       Management Long-Term Incentive Plan
                   Potential Payments in 2003 as a Percentage
             of Average Base Salary for Performance Period 2000-2002

         Name                    Threshold       Target       Maximum
         ----                    ---------       ------       -------
         Steven J. Smith           22%             88%          132%
         Douglas G. Kiel           16.5%           66%          99%
         Paul M. Bonaiuto          14.5%           58%          87%
         Keith K. Spore            11.5%           46%          69%
         James J. Ditter           11.5%           46%          69%

         4.       Chairman/CEO's Compensation
Mr. Smith's total yearly compensation in 1999 was determined by the Compensation
Committee,  based primarily upon the Company's overall performance and growth of
shareholder  value.  Factors  influencing the committee's  determination  of Mr.
Smith's base compensation for 1999 included the continued growth of the Company,
the increased  growth in the value of Journal  Communications'  stock units, the
protection  of the best  interests  of the  employee-owners  and the  chairman's
continued  efforts to diversify the Company's  business.  Based on the Company's
performance in 1999, Mr. Smith was awarded an annual incentive bonus of $73,500,
paid in 2000.  Based on the Company's  aggregate  performance for the three-year
period of 1997-1999,  Mr. Smith was awarded a long-term  incentive  compensation
bonus of  $423,077,  paid in 2000.  The  compensation  of Mr.  Kiel,  who became
President on January 1, 1999,  the executive  vice  president and the subsidiary
presidents  will be determined by the  Compensation  Committee  based on similar
guidelines. The Compensation Committee continues to review the effect of Section
162(m) of the Revenue  Code.  This has not had,  and is not  expected to have, a
material effect due to the officers' compensation levels.



                                  Page 9 of 11

<PAGE>


Stock Performance Graph
The  following  graph shows a comparison  of  cumulative  total  returns for the
Company's  Common  Stock  ("JCI"),  the  Standard & Poor's 500 Stock Index ("S&P
500") and a "Peer Group" comprised of ten (10)  corporations that concentrate on
newspapers and broadcast  operations (although such corporations do not have the
Company's blend of other  diversified  businesses,  such as  telecommunications,
printing, production and distribution of materials and services for the computer
industry and direct mail which,  in the  aggregate,  provide  about 43.5% of the
Company's annual revenues).

                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN
          Among Journal Communications, Inc., S&P 500 and a Peer Group


                             Stock Performance Graph

------------------------- --------- --------- ---------- --------- ---------
                            1995      1996      1997       1998      1999
------------------------- --------- --------- ---------- --------- ---------
JCI                100      108       118       144        177       216
---------------- -------- --------- --------- ---------- --------- ---------
S&P 500            100      137       169       225        290       351
---------------- -------- --------- --------- ---------- --------- ---------
Peer Group         100      123       157       229        254       296
---------------- -------- --------- --------- ---------- --------- ---------

The total  cumulative  return on investment  (change in the year-end stock price
plus reinvested  dividends) (the "Total Return") for Journal Stock is based on a
$100  investment as of January 1, 1995. The price of Journal Stock is calculated
thirteen  (13) times a year,  or every four (4) weeks,  using a formula  that is
based on the  Company's  earnings  over a five (5) year period and book value at
the time of calculation. The formula is stated in Section 25 of JESTA. The Total
Return for the S&P 500 is based on a $100  investment as of January 1, 1995. The
Total  Return for the Peer Group is based on a $100  investment  in the ten (10)
companies  included in the Index,  as of January 1, 1995.  Companies in the Peer
Group are: A.H. Belo  Corporation,  Gannett,  Inc.,  Knight  Ridder,  Inc.,  Lee
Enterprises,  Inc.,  McClatchy  Newspapers,  Inc.,  The New York Times  Company,
Pulitzer Publishing Company,  The E.W. Scripps Company,  Tribune Company and The
Washington Post Company.

Relationship with Independent Auditors
The Board of Directors of Journal  Communications,  Inc. appointed Ernst & Young
LLP ("Ernst & Young"),  111 E. Kilbourn Avenue,  Milwaukee,  Wisconsin 53202, as
the independent  auditor for the year 1999 and is expected to reappoint the firm
for 2000 at the Annual Meeting. In accordance with past Company practice,  it is
not  expected  that a  representative  of Ernst & Young  will  attend the Annual
Meeting.  The 1999  Annual  Report,  which was  mailed to all  stockholders  and
unitholders during March of this year, will be officially accepted at the annual
meeting on June 6, 2000. Any  shareholder or unitholder  having a question about
the 1999 Annual Report or the Company's  relationship  with Ernst & Young should
direct it to Paul M.  Bonaiuto,  Executive  Vice  President/CFO,  P. O. Box 661,
Milwaukee,  Wisconsin 53201 (333 W. State Street, Milwaukee, Wisconsin 53203) or



Page 10 of 11

<PAGE>


e-mail at [email protected]. Mr. Bonaiuto will forward questions to Ernst & Young,
and it will respond to such questions as soon as possible.

Ernst & Young has served as the  Company's  independent  auditor for at least 75
years.  During  1999,  it  performed an audit  examination  of the  consolidated
financial  statements  of the  Company  for  inclusion  in the Annual  Report to
stockholders and required filings with the Securities and Exchange Commission.

Additionally,  Ernst & Young  performs the annual  audits of Journal  Employees'
Stock Trust;  Journal  Communications,  Inc.  Investment  Savings Plan;  Journal
Communications,  Inc. Employees' Pension Plan, and Journal Communications,  Inc.
Employees' Welfare Benefit Master Plan and Trust.

Other Matters
A copy of the Company's  Annual Report on Form 10-K as filed with the Securities
& Exchange  Commission on March 30, 2000,  will be furnished  without  charge to
stockholders or unitholders  upon written  request  directed to Paul E. Kritzer,
Secretary,  Journal  Communications,  Inc., P.O. Box 661,  Milwaukee,  Wisconsin
53201  (333  W.  State  Street,  Milwaukee,   Wisconsin  53203),  or  e-mail  at
[email protected].

A stockholder or unitholder wishing to include a proposal pursuant to Rule 14a-8
under the Exchange Act ("Rule 14a-8") in the Company's  proxy  statement for the
2001 Annual Meeting of Stockholders  must forward the proposal to the Company so
that it is  received  by  Thursday,  February  1, 2001.  The  Company's  By-laws
establish procedures for stockholder  nominations for elections for directors of
the Company and for bringing  business before any annual meeting of stockholders
of the Company. Among other things, under terms as currently in effect, to bring
business before an annual meeting, a stockholder must give written notice to the
Secretary of the Company not less than 90 days prior to the first anniversary of
the date of the Annual Meeting of Stockholders of the Company in the immediately
preceding  year.  The notice must also  contain  certain  information  about the
proposed business or the nominee and the stockholder making the proposal.  Under
the  By-laws  as  currently  in  effect,  if the  Company  does  not  receive  a
stockholder  proposal  submitted  otherwise than pursuant to Rule 14a-8 prior to
Wednesday,  March 7, 2001,  then the notice will be considered  untimely and the
Company is not required to present such  proposal at the 2001 Annual  Meeting of
Stockholders.  If the Board of Directors chooses to present such proposal at the
2001 Annual Meeting of Stockholders, then the persons named in proxies solicited
by the Board of  Directors  for the 2001  Annual  Meeting  of  Stockholders  may
exercise discretionary voting power with respect to such proposal.

Company  management  does not intend to present to the  meeting  any matters not
referred to in the foregoing  Notice of Annual  Meeting and does not know of any
matters that will be presented to the meeting by others.

                                     By Order of the Board of Directors


                                     /s/  Paul E. Kritzer

                                     Paul E. Kritzer, Vice President & Secretary



May 4, 2000



                                 Page 11 of 11

<PAGE>

Treasury
UHID      100
Department
Clock
Units     2,053,248

IMPORTANT - PLEASE READ:  This form is machine read:

1.  Please use a #2 PENCIL to mark your selection.
2.  Color in small red box.  Do not use Xs or check marks.
3.  Do not damage any part of this form, especially the left edge.  Thank you!

Steven J. Smith and Douglas G. Kiel, and each of them, with full power of
substitution, are hereby appointed proxies to vote all shares of the common
stock of Journal Communications, Inc., which the undersigned is entitled to
vote at the annual meeting and at any adjournment thereof, upon the matter
indicated below:

                          JOURNAL COMMUNICATIONS, INC.
                                      PROXY
                          Annual Meeting, June 6, 2000
                       Solicited by the Board of Directors
                                Mark Only One Box

FOR Election of all the following nominees:            [ ]

T.K. Adams, D.A. Anderson,  P.M. Bonaiuto,  J.J. Ditter,  C.L. Dittoe, R.M. Dye,
J.L. Forbes, C.D. Gardner,  R.J. Gasper, J.P. Hoffman,  S.E. Hughes, S.O. Huhta,
M.J. Keefe, D.G. Kiel, K.L. Kozminski,  P.E. Kritzer, R.G. Kurtis, J.A. Leonard,
D.G. Meissner,  R.D. Peirce, J.P. Prather,  P.L. Secker, S.J. Smith, K.K. Spore,
T.J. Szews, J.C. Taschler III, K.O. Trickle

For election of all the listed nominees, except for:   [ ]

___________________________________________________


Withhold authority to vote for all listed nominees:    [ ]


Unless otherwise specified, this proxy shall be voted for all directors.

                PLEASE SIGN, DATE AND RETURN THIS FORM PROMPTLY.
                               ENVELOPE ENCLOSED


Signed ________________________________________   Date _________________________





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