KELLOGG CO
10-K, 1995-03-28
GRAIN MILL PRODUCTS
Previous: RAYONIER INC, DEF 14A, 1995-03-28
Next: KENTUCKY POWER CO, 10-K405, 1995-03-28



<PAGE>   1
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                          ---------------------------
 
                                   FORM 10-K
 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF
                                      1934
                  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994
                         COMMISSION FILE NUMBER 1-4171
                          ---------------------------
 
                                KELLOGG COMPANY
             (Exact Name of Registrant as Specified in its Charter)
 
<TABLE>
<S>                                           <C>
                   DELAWARE                                     38-0710690
            State of Incorporation                  I.R.S. Employer Identification No.
</TABLE>
 
                               ONE KELLOGG SQUARE
                       BATTLE CREEK, MICHIGAN 49016-3599
                    (Address of Principal Executive Offices)
 
                 REGISTRANT'S TELEPHONE NUMBER: (616) 961-2000
                          ---------------------------
          Securities registered pursuant to Section 12(b) of the Act:
 
<TABLE>
<S>                                           <C>
             Title of each class:               Name of each exchange on which registered:
   COMMON STOCK, $0.25 PAR VALUE PER SHARE               NEW YORK STOCK EXCHANGE
</TABLE>
 
        Securities registered pursuant to Section 12(g) of the Act: NONE
                          ---------------------------
 
Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes /X/  No / /
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.  / /
 
The aggregate market value of the common stock held by non-affiliates of the
registrant (assuming only for purposes of this computation that directors and
executive officers may be affiliates) was $12,141,777,485 as determined by the
March 1, 1995 closing price of $55.125 for one share of common stock on the New
York Stock Exchange.
 
As of March 1, 1995, 221,096,969 shares of the common stock of the registrant
were issued and outstanding.
 
Portions of the registrant's Annual Report to Stockholders for the fiscal year
ended December 31, 1994, are incorporated by reference into Part II of this
Report.
 
Portions of the registrant's definitive Proxy Statement, dated March 13, 1995,
for the Annual Meeting of Stockholders to be held April 21, 1995, are
incorporated by reference into Part III of this Report.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
                                     PART I
 
ITEM 1. BUSINESS
 
     The Company. Kellogg Company, incorporated in Delaware in 1922, and its
subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal
and other convenience food products on a worldwide basis. The address of the
principal business office of Kellogg Company is One Kellogg Square, P.O. Box
3599, Battle Creek, Michigan 49016-3599. Unless otherwise indicated by the
context, the term "Company" as used in this report means Kellogg Company, its
divisions and subsidiaries.
 
     Principal Products. The principal products of the Company are ready-to-eat
cereals and convenience food products which are manufactured in 19 countries and
distributed in nearly 160 countries. Ready-to-eat cereals are marketed under the
KELLOGG'S(R) name and are sold principally to the grocery trade through direct
sales forces for resale to consumers and through broker and distribution
arrangements in less developed market areas.
 
     Other Convenience Food Products. In the United States and Canada, in
addition to ready-to-eat cereals, the Company produces or processes and
distributes toaster pastries and frozen waffles. The Company also markets, in
the United States, cereal and granola bars, and markets a variety of other
convenience food products in various locations throughout the world.
 
     Raw Materials. Agricultural commodities are the principal raw materials
used in the Company's products. World supplies and prices of such commodities
are constantly monitored, as are government trade policies. The cost of raw
materials used may fluctuate widely due to government policy and regulation,
weather conditions or other unforeseen circumstances. Continuous efforts are
made to maintain and improve the qualities and supplies of raw materials for
purposes of the Company's short-term and long-term requirements.
 
     The principal ingredients in the products produced by the Company in the
United States include corn grits, oats, rice, various fruits, sweeteners, wheat
and wheat derivatives. Ingredients are purchased principally from sources in the
United States. In producing toaster pastries and frozen waffles, the Company may
use dairy products, eggs, fruit and other filling ingredients, flour, shortening
and sweeteners, which ingredients are obtained from various sources. Although
the Company enters into some long-term contracts, the bulk of such raw materials
are purchased on the open market. While the cost of raw materials may increase
over time, the Company believes that it will be able to purchase an adequate
supply of such raw materials as needed. The Company also uses commodity futures
and options to hedge some of its raw materials costs. See Note 11 to the
Consolidated Financial Statements contained in the Company's Annual Report for
the fiscal year ended December 31, 1994 which Note is incorporated by reference
in Item 8 of this Report.
 
     Raw materials and packaging needed for internationally based operations are
available in adequate supply and are sometimes imported from countries other
than those where used in manufacture.
 
     Cereal processing ovens at major domestic and international facilities are
regularly fueled by natural gas or propane obtained from local utilities or
other local suppliers. Short-term standby propane storage exists at several
plants for use in the event of interruption in natural gas supplies.
Additionally, oil may be used to fuel certain plant operations in the event of
natural gas shortages at various plants or when its use presents economic
advantages.
 
     Trademarks and Technology. Generally, the Company's products are marketed
under trademarks owned by the Company. The Company's principal trademarks are
its housemark, brand names, slogans and designs related to cereals and
convenience food products manufactured and marketed by the Company. These
trademarks include Kellogg's(R), for cereals and other products of the Company
and the brand names of certain ready-to-eat cereals, including All-Bran(R),
Kellogg's(R) Squares(TM), Apple Jacks(R), Apple Raisin Crisp(R), Apple Cinnamon
Rice Krispies(TM), Bran Buds(R), Complete(R) Bran Flakes, Cocoa Krispies(R),
Common Sense(R), Kellogg's Corn Flakes(R), Cracklin' Oat Bran(R), Kellogg's(R)
Cinnamon Mini-Buns, Crispix(R), Double Dip Crunch(R), Froot Loops(R), Kellogg's
Frosted Bran(R), Kellogg's Frosted Flakes(R), Frosted Krispies(R), Frosted Mini-
Wheats(R), Fruitful Bran(R), Fruity Marshmallow Krispies(R), Just Right(R),
Kenmei(R), Kellogg's(R) Low Fat Granola,
 
                                        2
<PAGE>   3
 
Nut & Honey Crunch(R), Nut & Honey Crunch O's(R), Mueslix(R), Nutri-Grain(R),
Pops(R), Product 19(R), Kellogg's(R) Raisin Bran, Rice Krispies(R), Rice
Krispies Treats(TM), Smacks(R) and Special K(R). Additional Company trademarks
are the names of certain combinations of Kellogg's(R) ready-to-eat cereals,
including Handi-Pak(R), Snack-Pak(R), Fun Pak(R), Jumbo(R) and Variety(R). Other
Company brand names include Kellogg's(R) Corn Flake Crumbs; Croutettes(R) for
herb season stuffing mix; Kellogg's(R) Nutri-Grain(R) for cereal bars;
Pop-Tarts(R) for toaster pastries; Eggo(R), Special K(R) and Nutri-Grain(R) for
frozen waffles.
 
     Company trademarks also include depictions of certain animated characters
in conjunction with the Company's products, including Snap!(R) Crackle!(R)
Pop!(R) for Kellogg's(R) Frosted Krispies(R), Fruity Marshmallow Krispies(R) and
Rice Krispies(R); Tony the Tiger(R) for Kellogg's Frosted Flakes(R); Toucan
Sam(R) for Froot Loops(R); Dig 'Em!(R) for Smacks(R); and Coco(TM) for Cocoa
Krispies(R).
 
     The slogans "The Best To You Each Morning"(R), and "They're GR-R-R-EAT!"(R)
used in connection with the Company's ready-to-eat cereals, are also important
Company trademarks. The Company's use of the advertising theme "Get A Taste For
The Healthy Life"(TM) represents part of its effort to establish throughout the
United States and the world the concept of a nutritious breakfast.
 
     The Company considers that, taken as a whole, the rights under its various
patents, which expire from time to time, are a valuable asset, but the Company
does not believe that its businesses are materially dependent upon any single
patent or group of related patents. The Company's activities under licenses or
other franchises or concessions are not material.
 
     Seasonality. Demand for the Company's products is approximately level
throughout the year.
 
     Working Capital. Although terms vary around the world, in the United States
the Company requires payment for goods sold eleven days subsequent to the date
of invoice, with a 2% discount allowed for payment within ten days. Receipts
from goods sold, supplemented as required by borrowings, provide for the
Company's payment of dividends, capital expansion and for other operating
expenses and working capital needs.
 
     Customers. The Company is not dependent on any single customer or a few
customers for a material part of its sales. Products of the Company are sold
through its own sales forces and through broker and distributor arrangements and
are generally resold to consumers in retail stores, restaurants and other food
service establishments.
 
     Backlog. For the most part, orders are filled within a few days of their
receipt and are subject to cancellation at any time prior to shipment. The
backlog of any unfilled orders at any particular time is not material to the
Company.
 
     Competition. The Company has experienced intense competition for sales of
all of its principal products in its major markets, both domestically and
internationally. The Company's products compete with advertised and branded
products of a similar nature as well as unadvertised and private label products,
which are typically distributed at lower prices, and generally with other food
products with different characteristics. Principal methods and factors of
competition include, among others, new product introductions, product quality,
composition and nutritional value, price, advertising and promotion. The Company
is the world's largest manufacturer and marketer of ready-to-eat cereals.
 
     Research and Development. Research to support and expand the use of the
Company's existing products and to develop new food products is carried on at
the Company's research laboratories and pilot plant facilities in Battle Creek,
Michigan, and at other plant locations around the world. The Company's
expenditures for research and development were approximately $71.7 million in
1994, and, on a comparable basis, were $59.2 million in 1993 and $56.7 million
in 1992.
 
     Environmental Matters. The Company's facilities are subject to various
foreign, federal, state and local laws and regulations regarding the discharge
of material into the environment and the protection of the environment in other
ways. The Company is not a party to any material proceedings arising under these
regulations. The Company believes that compliance with existing environmental
laws and regulations will not materially affect the financial condition or the
competitive position of the Company. In 1995, the Company
 
                                        3
<PAGE>   4
 
expects to spend approximately $24.0 million for capital expenditures related to
environmental controls, approximately $8.0 million of which is expected to be
spent on a waste water recycling facility at the Company's plant in Bremen,
Germany and $7.3 million of which is expected to be spent on a grain fines
collection system at the Company's plant in Memphis, Tennessee. The Company is
currently in substantial compliance with all material environmental regulations
affecting the Company and its properties.
 
     Employees. At December 31, 1994, the Company had approximately 15,657
employees.
 
     Segment and Geographic Information. The Company operates in a single
industry, which is the manufacture and marketing of convenience food products
throughout the world. Net sales and operating profit for the years 1994, 1993,
and 1992, and identifiable segment assets and corporate assets, consisting
principally of equity investments, cash, and temporary investments, at the
related year-ends are presented in Note 13 of the Consolidated Financial
Statements captioned "Operating Segments" and incorporated by reference in Item
8 of this Report.
 
ITEM 2. PROPERTIES
 
     The Company's corporate headquarters and principal research and development
facilities are located in Battle Creek, Michigan.
 
     The Company operates manufacturing plants and warehouses totalling more
than ten million (10,000,000) square feet of building area in the United States
and other countries. The Company's plants have been designed and constructed to
meet its specific production requirements, and the Company periodically invests
money for capital and technological improvements. At the time of its selection,
each location was considered to be favorable, based on the location of markets,
sources of raw materials, availability of suitable labor, transportation
facilities, location of other Company plants producing similar products and
other factors. Manufacturing facilities of the Company in the United States
include five cereal plants and warehouses located in Battle Creek, Michigan;
Lancaster, Pennsylvania; Memphis, Tennessee; Omaha, Nebraska; and San Leandro,
California. Other of the Company's convenience foods are also manufactured in
the United States at various plant locations.
 
     Outside the United States, the Company has additional manufacturing
locations, some with warehousing facilities, in Argentina, Australia, Brazil,
Canada, Colombia, Denmark, Germany, Great Britain, Guatemala, India, Italy,
Japan, Latvia, Mexico, South Africa, South Korea, Spain and Venezuela. A new
cereal plant in China is currently under construction and is expected to
commence operation in summer 1995.
 
     The principal properties of the Company, including its major office
facilities, are held in fee and none is subject to any major encumbrance.
Distribution centers and offices of non-plant locations typically are leased.
The Company considers its facilities generally suitable, adequate and of
sufficient capacity for its current operations.
 
ITEM 3. LEGAL PROCEEDINGS
 
     The Company is not a party to any pending legal proceedings which, if
decided adversely, would be material to the Company on a consolidated basis, nor
are any of the Company's properties or subsidiaries subject to any such
proceedings.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
     Not applicable.
 
ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT
 
     Executive Officers of the Registrant -- The names, ages as of March 1, 1995
and positions of the executive officers of the Company are listed below together
with their business experience. Executive officers are elected annually by the
Board of Directors at the meeting immediately following the Annual Meeting of
Stockholders.
 
                                        4
<PAGE>   5
 
EXECUTIVE OFFICERS
 
Arnold G. Langbo
Chairman of the Board, President and Chief Executive Officer..................57
     Mr. Langbo has been employed by the Company and certain of its subsidiaries
since 1956. He was named Executive Vice President and President, Kellogg
International Division, in 1986. He was named President and Chief Operating
Officer in December 1990 and became Chairman of the Board and Chief Executive
Officer on January 1, 1992.
 
Charles W. Elliott
Executive Vice President - Administration, Chief Financial Officer............63
     Mr. Elliott joined the Company as Executive Vice President -Administration
in February 1987 and was named Chief Financial Officer of the Company in
December 1988.
 
William A. Camstra
Executive Vice President, President - Kellogg Latin America...................62
     Mr. Camstra has been employed by the Company and certain of its
subsidiaries since 1956. He was named a Vice President and Director of Latin
American Operations in 1983. He was named Executive Vice President of the
Company on January 1, 1992 and President, Kellogg Latin America in July 1994.
 
Donald G. Fritz
Executive Vice President, President - Kellogg Europe..........................47
     Mr. Fritz first joined Kellogg Canada Inc. in 1979. He was named General
Manager - Kellogg (Aust.) Pty. Limited in 1984, and Director of Australasia in
1989, and a Vice President of the Company in January 1990. He was named
Executive Vice President of the Company on January 1, 1992, and President,
Kellogg Europe in July 1994.
 
Carlos M. Gutierrez
Executive Vice President, President - Kellogg Asia-Pacific....................41
     Mr. Gutierrez joined Kellogg de Mexico in 1975. In January 1989, he was
appointed President and Chief Executive Officer of Kellogg Canada Inc. He was
promoted to Vice President, Kellogg Company and Executive Vice President - Sales
and Marketing, Kellogg USA in July 1990. In 1993, Mr. Gutierrez was promoted to
Executive Vice President, Kellogg USA and General Manager, Kellogg USA Cereal
Division. In September 1994, Mr. Gutierrez was appointed Executive Vice
President of Kellogg Company and President, Kellogg Asia-Pacific.
 
Thomas A. Knowlton
Executive Vice President, President - Kellogg North America...................48
     Mr. Knowlton joined Kellogg Canada Inc. in 1980 and became its President
and Chief Executive Officer and also a Vice President of the Company in 1983. In
January 1989, he was named Managing Director, Kellogg Company of Great Britain
Limited and continued as a Vice President of the Company. He was named an
Executive Vice President of the Company on January 1, 1992 and President,
Kellogg North America in July 1994.
 
Donald W. Thomason
Executive Vice President - Corporate Services and Technology..................51
     Mr. Thomason has been employed by the Company since 1966. He was named a
Vice President and Executive Vice President - Operations in the Company's U.S.
Food Products Division in January 1989. He was named Executive Vice President -
Corporate Services and Technology in 1990.
 
Richard M. Clark
Senior Vice President, General Counsel and Secretary..........................57
     Mr. Clark joined the Company as Senior Vice President, General Counsel and
Secretary in September 1989.
 
                                        5
<PAGE>   6
 
Robert L. Creviston
Senior Vice President - Human Resources.......................................53
     Mr. Creviston joined the Company as Vice President - Employee Relations in
1982. He was named Senior Vice President - Human Resources in August 1991.
 
Daryl R. Schaller
Senior Vice President - Scientific Affairs....................................51
     Dr. Schaller has been employed by the Company since 1972. He was named
Senior Vice President - Science and Technology in 1986, Senior Vice President -
Research, Quality and Nutrition in January 1990, and Senior Vice President -
Scientific Affairs in April 1994.
 
Joseph M. Stewart
Senior Vice President - Corporate Affairs.....................................52
     Mr. Stewart has been employed by the Company since 1980. He was named Vice
President - Public Affairs in 1985 and Senior Vice President - Corporate Affairs
in 1988.
 
Michael J. Teale
Senior Vice President - Worldwide Operations and Technology...................50
     Mr. Teale joined Kellogg Company of Great Britain Limited in 1966. In
January 1990, he was named a Vice President-Cereal Manufacturing of the
Company's U.S. Food Products Division, and in September 1994, he was named
Senior Vice President - Worldwide Operations and Technology.
 
Charles E. French
Vice President - Finance and Treasurer........................................50
     Mr. French has been employed by the Company and various subsidiaries of the
Company since 1966. In 1988, he was named Director - Administration, Kellogg
Company of Great Britain Limited. In 1992, he also became Director - Finance of
Kellogg Europe, and in September 1993, he was named Vice President - Finance and
Treasurer of the Company.
 
Alan Taylor
Vice President and Corporate Controller.......................................43
     Mr. Taylor has been employed by the Company and certain of its subsidiaries
since 1982. He served as Director - Finance of Kellogg (Aust.) Pty. Ltd. from
1988 until 1993. He became Controller of the Company in August 1993, and was
named a Vice President in July 1994.
 
                                    PART II
 
ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS
 
     The information called for by this Item is set forth in Note 12 to the
Consolidated Financial Statements of the Company which is incorporated by
reference into Item 8 of this Report.
 
ITEM 6. SELECTED FINANCIAL DATA
 
     The information called for by this Item is incorporated herein by reference
from page 15 of the Company's Annual Report to Stockholders for the fiscal year
ended December 31, 1994. Such information should be read in conjunction with the
Consolidated Financial Statements and Notes thereto of the Company included in
Item 8 of this Report, incorporated by reference from the Company's Annual
Report to Stockholders.

 
                                        6
<PAGE>   7
 
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS
 
     The information called for by this Item is incorporated herein by reference
from pages 16 through 18 of the Company's Annual Report to Stockholders for the
fiscal year ended December 31, 1994.
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
     The information called for by this Item is incorporated herein by reference
from pages 19 through 28 of the Company's Annual Report to Stockholders for the
fiscal year ended December 31, 1994. Supplementary quarterly financial data,
which is also incorporated herein by reference, is set forth in Note 12 to the
Consolidated Financial Statements on page 27 of the Annual Report to
Stockholders.
 
ITEM 9. DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
 
     None.
 
                                    PART III
 
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
 
     Directors -- See the Company's Proxy Statement dated March 13, 1995 for the
Annual Meeting of Stockholders to be held on April 21, 1995, under the captions
"Nominees for Election to the Board of Directors" and "Continuing Directors of
the Company" on pages 5 through 8, which information is incorporated herein by
reference.
 
     Executive Officers of the Registrant -- See "Executive Officers of the
Registrant" under Item 4A at pages 4 through 6 of this Report.
 
     Compliance with Section 16(a) of the Securities Exchange Act -- See the
Company's Proxy Statement, dated March 13, 1995 for the Annual Meeting of
Stockholders to be held on April 21, 1995 at page 22, under the caption
"Compliance with Section 16(a) of the Securities Exchange Act of 1934," which
information is incorporated herein by reference.
 
ITEM 11. EXECUTIVE COMPENSATION
 
     See the Company's Proxy Statement dated March 13, 1995 for the Annual
Meeting of Stockholders to be held on April 21, 1995, under the captions
"Executive Compensation" and "Selected Benefit Plans and Agreements" at pages 13
through 15 and 20 through 22, which information, except for that portion
captioned "Report of the Compensation Committee on Executive Compensation," is
incorporated herein by reference.
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     See the Company's Proxy Statement dated March 13, 1995 for the Annual
Meeting of Stockholders to be held on April 21, 1995, under the caption "Voting
Securities And Ownership Thereof By Certain Persons" at pages 1 through 4, which
information is incorporated herein by reference.
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     See the Company's Proxy Statement dated March 13, 1995 for the Annual
Meeting of Stockholders to be held on April 21, 1995, under the captions "About
The Board of Directors" at page 10, "Selected Benefit Plans and Agreements" at
pages 21 through 22, and footnote 9 to the Summary Compensation Table at page
14, which information is incorporated herein by reference.
 
                                        7
<PAGE>   8
 
                                    PART IV
 
ITEM 14. EXHIBITS, CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES, AND REPORTS
ON FORM 8-K
 
          THE FOLLOWING CONSOLIDATED FINANCIAL STATEMENTS AND RELATED NOTES,
     TOGETHER WITH THE REPORT THEREON OF PRICE WATERHOUSE LLP DATED FEBRUARY 3,
     1995, APPEARING ON PAGES 19 THROUGH 28, INCLUSIVE, OF THE COMPANY'S ANNUAL
     REPORT TO STOCKHOLDERS FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994 ARE
     INCORPORATED HEREIN BY REFERENCE:
 
        (A)1. CONSOLIDATED FINANCIAL STATEMENTS
 
     Consolidated Earnings and Retained Earnings for 1994, 1993, and 1992.
     Consolidated Balance Sheet for December 31, 1994 and December 31, 1993.
     Consolidated Statement of Cash Flows for 1994, 1993, and 1992.
     Notes to Consolidated Financial Statements.
 
        (A)2. CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
 
     The Financial Schedule and related Report of Independent Accountants filed
as part of this Report are as follows:
 
<TABLE>
<CAPTION>
                                                                                         PAGE
                                                                                         ----
    <S>                                                                                  <C>
    Schedule VIII - Valuation Reserve.................................................     11
    Report of Independent Accountants.................................................     12
</TABLE>
 
     This Consolidated Financial Statement Schedule should be read in
conjunction with the Consolidated Financial Statements included in the Company's
Annual Report to Stockholders for the fiscal year ended December 31, 1994.
 
                                        8
<PAGE>   9
 
     All other financial statement schedules are omitted because they are not
applicable or the required data is shown in the Company's Consolidated Financial
Statements or the Notes thereto.
 
(A)3. EXHIBITS
 
<TABLE>
<CAPTION>
EXHIBIT NO.                                       DESCRIPTION
- -----------     --------------------------------------------------------------------------------
<S>             <C>
    3.01        Amended and Restated Certificate of Incorporation of Kellogg Company,
                incorporated by reference to Exhibit 3.01 to the Company's Annual Report on Form
                10-K for the fiscal year ended December 31, 1991, Commission file number 1-4171.

    3.02        Bylaws of Kellogg Company, as amended, incorporated by reference to Exhibit 3.02
                to the Company's Annual Report on Form 10-K for the fiscal year ended December
                31, 1993, Commission file number 1-4171.

    4.01        Indenture dated as of March 1, 1988 between the Company and Bankers Trust
                Company, incorporated by reference to Exhibit 4(a) to the Company's Registration
                Statement on Form S-3, Commission file number 33-20731.

    4.02        Form of Debt Security, incorporated by reference to Exhibit 4(d) to the
                Company's Registration Statement on Form S-3, Commission file number 33-20731.

    4.03        Supplemental Indenture, dated January 30, 1989, between the Company and Bankers
                Trust Company, incorporated by reference to Exhibit B to the Company's Current
                Report on Form 8-K, Commission file number 1-4171, dated January 31, 1989.

    4.04        Instrument of Resignation, Acceptance and Appointment, dated as of January 31,
                1989, between the Company, Bankers Trust Company and NBD Bank, N.A. (formerly
                known as National Bank of Detroit), incorporated by reference to Exhibit A to
                the Company's Current Report on Form 8-K, Commission file number 1-4171, dated
                January 31, 1989.

    4.05        Agency Agreement, dated as of January 31, 1989, between NBD Bank, N.A. (formerly
                known as National Bank of Detroit) and Bankers Trust Company, incorporated by
                reference to Exhibit C to the Company's Current Report on Form 8-K, Commission
                file
                number 1-4171, dated January 31, 1989.

   10.01        Employment Agreements between the Company and C. W. Elliott, made and entered
                into as of January 30, 1987, incorporated by reference to Exhibit 10.02 to the
                Company's Annual Report on Form 10-K for the fiscal year ended December 31,
                1987, Commission file
                number 1-4171.*

   10.02        Kellogg Company Excess Benefit Retirement Plan, incorporated by reference to
                Exhibit 10.01 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1983, Commission file number 1-4171.*

   10.03        Kellogg Company Supplemental Retirement Plan, incorporated by reference to
                Exhibit 10.05 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1990, Commission file number 1-4171.*

   10.04        Kellogg Company Supplemental Savings and Investment Plan.*

   10.05        Kellogg Company 1982 Stock Option Plan, as amended on December 7, 1990,
                incorporated by reference to Exhibit 10.07 to the Company's Annual Report on
                Form 10-K for the fiscal year ended December 31, 1990, Commission file number
                1-4171.*

   10.06        Kellogg Company International Retirement Plan, incorporated by reference to
                Exhibit 10.05 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1984, Commission file number 1-4171.*

   10.07        Kellogg Company Executive Survivor Income Plan, incorporated by reference to
                Exhibit 10.06 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1985, Commission file number 1-4171.*
</TABLE>
 
                                        9
<PAGE>   10
 
<TABLE>
<CAPTION>
EXHIBIT NO.                                       DESCRIPTION
- -----------     --------------------------------------------------------------------------------
<S>             <C>
   10.08        Kellogg Company Key Executive Benefits Plan, incorporated by reference to
                Exhibit 10.09 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1991, Commission file number 1-4171.*

   10.09        Kellogg Company Key Employee Long Term Incentive Plan, incorporated by reference
                to Exhibit 10.10 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1991, Commission file number 1-4171.*

   10.10        Deferred Compensation Plan for Non-Employee Directors, incorporated by reference
                to Exhibit 10.10 to the Company's Annual Report on Form 10-K for the fiscal year
                ended December 31, 1993, Commission file number 1-4171.*

   10.11        Agreement between the Company and G. E. Costley, made and entered into as of
                July 7, 1994.*

   13.01        Pages 15 through 28 of the Company's Annual Report to Stockholders for the
                fiscal year ended December 31, 1994.

   21.01        Domestic and Foreign Subsidiaries of the Company.

   23.01        Consent of Price Waterhouse LLP.

   23.02        Consent of Price Waterhouse LLP.

   24.01        Powers of Attorney authorizing Richard M. Clark to execute the Company's Annual
                Report on Form 10-K for the fiscal year ended December 31, 1994 on behalf of the
                Board of Directors, and each of them.

   27.01        Financial Data Schedule.

   99.01        Kellogg Company American Federation of Grain Millers Savings and Investment Plan
                Annual Report on Form 11-K for the fiscal year ended October 31, 1994.

   99.02        Kellogg Company Salaried Savings and Investment Plan Annual Report on Form 11-K
                for the fiscal year ended October 31, 1994.
</TABLE>
 
- -------------------------
* A management contract or compensatory plan required to be filed with this
Report.
 
     THE COMPANY AGREES TO FURNISH TO THE SECURITIES AND EXCHANGE COMMISSION,
UPON ITS REQUEST, A COPY OF ANY INSTRUMENT DEFINING THE RIGHTS OF HOLDERS OF
LONG-TERM DEBT OF THE COMPANY AND ITS SUBSIDIARIES AND ANY OF ITS UNCONSOLIDATED
SUBSIDIARIES FOR WHICH FINANCIAL STATEMENTS ARE REQUIRED TO BE FILED.
 
     THE COMPANY WILL FURNISH ANY OF ITS STOCKHOLDERS A COPY OF ANY OF THE ABOVE
EXHIBITS NOT INCLUDED HEREIN UPON THE WRITTEN REQUEST OF SUCH STOCKHOLDER AND
THE PAYMENT TO THE COMPANY OF THE REASONABLE EXPENSES INCURRED BY THE COMPANY IN
FURNISHING SUCH COPY OR COPIES.
 
(B) REPORT ON FORM 8-K
 
     No report on Form 8-K was filed during the Company's fourth quarter for the
fiscal year ended December 31, 1994.
 
                                       10
<PAGE>   11
 
                       SCHEDULE VIII -- VALUATION RESERVE
 
                                 (in millions)
 
<TABLE>
<CAPTION>
                                                                          1994     1993     1992
                                                                          -----    -----    -----
<S>                                                                       <C>      <C>      <C>
Balance at January 1...................................................   $ 6.0    $ 6.2    $ 5.8
Addition charged to costs and expenses.................................     1.8      0.9      2.4
Doubtful accounts charged to reserves..................................    (0.9)    (0.7)    (1.0)
Currency translation adjustments.......................................    (0.7)    (0.4)    (1.0)
                                                                          -----    -----    -----
Balance at December 31.................................................   $ 6.2    $ 6.0    $ 6.2
                                                                          =====    =====    =====
</TABLE>
 
                                       11
<PAGE>   12
 
       REPORT OF INDEPENDENT ACCOUNTANTS ON FINANCIAL STATEMENT SCHEDULE
 
To the Board of Directors
  of Kellogg Company
 
     Our audits of the consolidated financial statements referred to in our
report dated February 3, 1995 appearing in the 1994 Annual Report to
Stockholders of Kellogg Company (which report and consolidated financial
statements are incorporated by reference in this Annual Report on Form 10-K)
also included an audit of the Financial Statement Schedule listed in Item 14(a)
of this Form 10-K. In our opinion, this Financial Statement Schedule presents
fairly, in all material respects, the information set forth therein when read in
conjunction with the related consolidated financial statements.
 
PRICE WATERHOUSE LLP
 
Battle Creek, Michigan
February 3, 1995
 
                                       12
<PAGE>   13
 
                                   SIGNATURES
 
     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized, this 27th day of March
1995.
 
                                          KELLOGG COMPANY
 
                                          By:        /s/ ARNOLD G. LANGBO
                                          --------------------------------------
                                                      Arnold G. Langbo
                                                   Chairman of the Board
                                                  Chief Executive Officer
 
     Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
                  NAME                                  CAPACITY                     DATE
- ----------------------------------------   -----------------------------------  ---------------
<S>                                        <C>                                  <C>
          /s/ ARNOLD G. LANGBO             Chairman of the Board, Chief         March 27, 1995
- ----------------------------------------     Executive Officer; Director
            Arnold G. Langbo                 (Principal Executive Officer)

         /s/ CHARLES W. ELLIOTT            Executive Vice President, Chief      March 27, 1995
- ----------------------------------------     Financial Officer; Director
           Charles W. Elliott                (Principal Financial Officer)

            /s/ ALAN TAYLOR                Vice President and Corporate         March 27, 1995
- ----------------------------------------     Controller (Principal Accounting
              Alan Taylor                    Officer)


Claudio X. Gonzalez                        Director
Gordon Gund                                Director
William E. LaMothe                         Director
Russell G. Mawby                           Director
Ann McLaughlin                             Director
J. Richard Munro                           Director
Harold A. Poling                           Director
Donald Rumsfeld                            Director
Timothy P. Smucker                         Director
Dolores D. Wharton                         Director                  
John L. Zabriskie                          Director

 
    By:         /s/ RICHARD M. CLARK                                            March 27, 1995
- ----------------------------------------
            Richard M. Clark
          As Attorney-in-Fact
</TABLE>
 
                                       13
<PAGE>   14
 
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
                                                                                       ELECTRONIC(E)
                                                                                         PAPER(P)
                                                                                        INCORP. BY
EXHIBIT NO.                                 DESCRIPTION                                 REF.(IBRF)
- -----------    ---------------------------------------------------------------------   -------------
<S>            <C>                                                                         <C>
    3.01       Amended and Restated Certificate of Incorporation of Kellogg Company,
               incorporated by reference to Exhibit 3.01 to the Company's Annual
               Report on Form 10-K for the fiscal year ended December 31, 1991,
               Commission file number 1-4171.                                              IBRF

    3.02       Bylaws of Kellogg Company, as amended, incorporated by reference to
               Exhibit 3.02 to the Company's Annual Report on Form 10-K for the
               fiscal year ended December 31, 1993, Commission file number 1-4171.         IBRF

    4.01       Indenture dated as of March 1, 1988 between the Company and Bankers
               Trust Company, incorporated by reference to Exhibit 4(a) to the
               Company's Registration Statement on Form S-3, Commission file number
               33-20731.                                                                   IBRF

    4.02       Form of Debt Security, incorporated by reference to Exhibit 4(d) to
               the Company's Registration Statement on Form S-3, Commission file
               number 33-20731.                                                            IBRF

    4.03       Supplemental Indenture, dated January 30, 1989, between the Company
               and Bankers Trust Company, incorporated by reference to Exhibit B to
               the Company's Current Report on Form 8-K, Commission file number
               1-4171, dated January 31, 1989.                                             IBRF

    4.04       Instrument of Resignation, Acceptance and Appointment, dated as of
               January 31, 1989, between the Company, Bankers Trust Company and NBD
               Bank, N.A. (formerly known as National Bank of Detroit), incorporated
               by reference to Exhibit A to the Company's Current Report on Form
               8-K, Commission file number 1-4171, dated January 31, 1989.                 IBRF

    4.05       Agency Agreement, dated as of January 31, 1989, between NBD Bank,
               N.A. (formerly known as National Bank of Detroit) and Bankers Trust
               Company, incorporated by reference to Exhibit C to the Company's
               Current Report on Form 8-K, Commission file number 1-4171, dated
               January 31, 1989.                                                           IBRF

   10.01       Employment Agreements between the Company and C. W. Elliott, made and
               entered into as of January 30, 1987, incorporated by reference to
               Exhibit 10.02 to the Company's Annual Report on Form 10-K for the
               fiscal year ended December 31, 1987, Commission file number 1-4171.*        IBRF

   10.02       Kellogg Company Excess Benefit Retirement Plan, incorporated by
               reference to Exhibit 10.01 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1983, Commission file
               number 1-4171.*                                                             IBRF

   10.03       Kellogg Company Supplemental Retirement Plan, incorporated by
               reference to Exhibit 10.05 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1990, Commission file
               number 1-4171.*                                                             IBRF

   10.04       Kellogg Company Supplemental Savings and Investment Plan.*                    E

   10.05       Kellogg Company 1982 Stock Option Plan, as amended on December 7,
               1990, incorporated by reference to Exhibit 10.07 to the Company's
               Annual Report on Form 10-K for the fiscal year ended December 31,
               1990, Commission file number 1-4171.*                                       IBRF

   10.06       Kellogg Company International Retirement Plan, incorporated by
               reference to Exhibit 10.05 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1984, Commission file
               number 1-4171.*                                                             IBRF
</TABLE>
 
                                       14
<PAGE>   15
 
<TABLE>
<CAPTION>
                                                                                       ELECTRONIC(E)
                                                                                         PAPER(P)
                                                                                        INCORP. BY
EXHIBIT NO.                                 DESCRIPTION                                 REF.(IBRF)
- -----------    ---------------------------------------------------------------------   -------------
<S>            <C>                                                                     <C>
   10.07       Kellogg Company Executive Survivor Income Plan, incorporated by
               reference to Exhibit 10.06 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1985, Commission file
               number 1-4171.*                                                             IBRF

   10.08       Kellogg Company Key Executive Benefits Plan, incorporated by
               reference to Exhibit 10.09 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1991, Commission file
               number 1-4171.*                                                             IBRF

   10.09       Kellogg Company Key Employee Long Term Incentive Plan, incorporated
               by reference to Exhibit 10.10 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1991, Commission file
               number 1-4171.*                                                             IBRF

   10.10       Deferred Compensation Plan for Non-Employee Directors, incorporated
               by reference to Exhibit 10.10 to the Company's Annual Report on Form
               10-K for the fiscal year ended December 31, 1993, Commission file
               number 1-4171.*                                                             IBRF

   10.11       Agreement between the Company and G. E. Costley, made and entered
               into as of July 7, 1994.*                                                     E

   13.01       Pages 15 through 28 of the Company's Annual Report to Stockholders
               for the fiscal year ended December 31, 1994.                                  E

   21.01       Domestic and Foreign Subsidiaries of the Company.                             E

   23.01       Consent of Price Waterhouse LLP.                                              E

   23.02       Consent of Price Waterhouse LLP.                                              E

   24.01       Powers of Attorney authorizing Richard M. Clark to execute the
               Company's Annual Report on Form 10-K for the fiscal year ended
               December 31, 1994 on behalf of the Board of Directors, and each of
               them.                                                                         E

   27.01       Financial Data Schedule.                                                      E

   99.01       Kellogg Company American Federation of Grain Millers Savings and
               Investment Plan Annual Report on Form 11-K for the fiscal year ended
               October 31, 1994.                                                             E

   99.02       Kellogg Company Salaried Savings and Investment Plan Annual Report on
               Form 11-K for the fiscal year ended October 31, 1994.                         E
</TABLE>
 
- -------------------------
* A management contract or compensatory plan required to be filed with this
  Report.
 
     THE COMPANY WILL FURNISH ANY OF ITS STOCKHOLDERS A COPY OF ANY OF THE ABOVE
EXHIBITS NOT INCLUDED HEREIN UPON THE WRITTEN REQUEST OF SUCH STOCKHOLDER AND
THE PAYMENT TO THE COMPANY OF THE REASONABLE EXPENSES INCURRED BY THE COMPANY IN
FURNISHING SUCH COPY OR COPIES.
 
                                       15

<PAGE>   1





                                 EXHIBIT 10.04

                          KELLOGG COMPANY SUPPLEMENTAL

                          SAVINGS AND INVESTMENT PLAN
<PAGE>   2





                                        KELLOGG COMPANY




                                        Supplemental

                                        Savings and Investment Plan





                                                                October 17, 1994
<PAGE>   3


                               KELLOGG COMPANY
                                      
                   SUPPLEMENTAL SAVINGS AND INVESTMENT PLAN
                                      
                                  Article I
                                 INTRODUCTION

        1.1       THE PLAN AND ITS EFFECTIVE DATE.  The Kellogg Company
Supplemental Savings and Investment Plan (the "Plan") is hereby established by
the Kellogg Company (the "Company") and certain commonly controlled entities
effective, November 1, 1994.
        1.2       PURPOSE.  The Company maintains the Kellogg Company Salaried
Savings and Investment Plan (the "Savings and Investment Plan"), which is
intended to meet the requirements of a "qualified plan" under the Code.
Section 401(a)(17) of the Code places limitations on the amount of annual
compensation of each employee which may be taken into account under a qualified
plan.  For plan years beginning in the 1993 calendar year, the aforesaid
limitation on compensation was $235,840, and was scheduled to be indexed
annually (the "old compensation limit").  However, the Omnibus Budget
Reconciliation Act of 1993 reduced the aforesaid compensation limit to $150,000
for plan years beginning in the 1994 calendar year, and also modified the
procedure  for indexing the new $150,000 limit (the "new compensation limit").
The purpose of the Plan is to allow employees to make contributions (and
receive matching contributions from the Company or another Employer hereunder)
which could have been made and accumulated under the Savings and Investment
Plan based on the "old compensation limit", but which now cannot be so made and
accumulated because of the "new compensation limit".





Kellogg Company
Supplemental Savings and Investment Plan                                  - 1 -

<PAGE>   4

                                  Article II
                          PARTICIPATION AND BENEFITS

        2.1       ELIGIBILITY TO PARTICIPATE.  Subject to the conditions and
limitations of the Plan, if an employee of an Employer (as defined in Section
3.7) participates in the Savings and Investment Plan, and such employee has,
for any Plan Year beginning on or after November 1, 1994, compensation which
exceeds the limitations under Section 401(a)(17) of the Code, then such
employee shall be a participant hereunder.
        2.2       COMPENSATION.  For purposes of this Plan, the term
Compensation shall have the same meaning as given to this term in the Savings
and Investment Plan, without regard to the dollar limits contained in Section
401(a)(17) of the Code.
        2.3       OLD COMPENSATION LIMIT.  For any Plan Year, the Old
Compensation Limit shall be equal to $235,840 multiplied by the ratio of
Consumer Price Index for wage earners (CPI-W) for December of the calendar year
which immediately precedes the start of the applicable Plan Year over the value
of the CPI-W for December of 1992 (such latter value being 139.8).  The value
determined by the foregoing procedure shall be rounded up to the next higher
multiple of $1,000.  For the initial Plan Year of this Plan, beginning November
1, 1994, the Old Compensation Limit shall be equal to $241,744, which is
rounded up to $242,000.
        2.4       EXCESS COMPENSATION.  A participant's Excess Compensation for
any Plan Year shall be equal to the lesser of his Compensation for such year or
the Old Compensation Limit for such year, reduced by the compensation
limitation in effect for such Plan Year under Section 401(a)(17) of the Code.
For the initial Plan Year of this Plan, beginning November 1, 1994, the Excess
Compensation for any participant shall be no greater than $92,000 (the
difference between $242,000 and $150,000).





Kellogg Company
Supplemental Savings and Investment Plan                                  - 2 -

<PAGE>   5

        2.5       CONTRIBUTIONS.  Contributions to this Plan shall include both
Before-Tax Contributions and Employer Matching Contributions as defined below:
                  (a)     A participant's Before-Tax Contribution for any Plan
Year shall be equal to the product of his Excess Compensation for such year,
multiplied by the percentage of compensation he has elected to contribute to
the Savings and Investment Plan as of the payroll period starting on (or
immediately before) the first day in which he earns one dollar of Excess
Compensation for such Plan Year.
                  (b)     A participant's Employer Matching Contribution for
any Plan Year shall be equal to 80% of the product of his Excess Compensation
for such Plan Year, multiplied by the lesser of 5% or the percentage of
contributions elected for the payroll period starting on (or immediately
before) the first day in which he earns one dollar of Excess Compensation for
such Plan Year.
                  Notwithstanding anything in the Plan to the contrary, for any
Plan Year, the total Annual Additions to a participant's accounts in the
Savings and Investment Plan and the Plan shall not exceed $30,000.  If
necessary, a participant's Before-Tax Contribution hereunder, which is in
excess of 5% of Excess Compensation, shall be limited in accordance with the
procedures adopted by the ERISA Administration Committee in order to ensure
compliance with the aforementioned $30,000 annual limitation.  If reducing a
participant's Before-Tax Contribution hereunder to 5% of Excess Compensation
is not sufficient to achieve such compliance, the participant's Before-Tax
Contributions hereunder shall be limited to less than 5% of Excess Compensation
and the related 80% Employer Matching Contributions (on the amount of
Before-Tax contributions which are foregone) shall not be made hereunder.  The
$30,000 annual limitation referenced in this Section 2.5 shall be increased to
reflect increases in the cost-





Kellogg Company
Supplemental Savings and Investment Plan                                  - 3 -
<PAGE>   6

of-living in the same manner as the $30,000 annual limitation set forth in
Section 415(c)(1)(A) of the Code.  
                  In the event that the foregoing $30,000 limit is exceeded 
in any Plan Year, for any reason, the Administrative Committee shall direct
that the portion of the excess attributable to Before-Tax Contributions 
hereunder be refunded to the affected Employee, and that the portion of the 
excess attributable to Employer Matching Contributions hereunder be forfeited 
from the Employee's accounts.  Any earnings credited on such excess 
Contributions shall be refunded  or forfeited in the same manner as the 
related Contributions.
        2.6       ACCOUNTS AND CREDITING OF EARNINGS.  Two accounts shall be
maintained for each participant in this Plan; one to record accumulated
Before-Tax Contributions (and earnings thereon) and one to record accumulated
Employer Matching Contributions (and earnings thereon).  Earnings on both
accounts shall be credited at the same time and in the same amount and manner
as credited to Savings and Investment Plan accounts which are invested in the
fixed income fund provided thereunder for investment of a participant's
accounts.
        2.7       VESTING OF AMOUNTS.  All accounts maintained hereunder shall
be 100% vested at all times and, except as provided in Section 3.3 or 3.4,
shall not be forfeitable for any reason.
        2.8       PAYMENT OF BENEFITS.  Payment of Plan benefits shall be
accomplished by means of payments directly from the Employer.  Subject to the
last paragraph of this Section, distribution of any such benefits shall be made
in the same manner and form and subject to the same conditions, as the
distributions available under the Savings and Investment Plan, so long as an
election is made prior to the earliest date on which a distribution may be
made; except that the participant may elect, with the ERISA Administration
Committee's approval, to receive the distribution of his accounts in a form
other than as provided by the Savings and Investment Plan.





Kellogg Company
Supplemental Savings and Investment Plan                                  - 4 -
<PAGE>   7

                  Notwithstanding the foregoing, for any Employee who is a
"covered employee" within the meaning of Section 162(m) of the Code,
distribution of such Employee's participant accounts shall not commence before
the earliest date such distribution would be deductible, for income tax
purposes, by the Employer.
                  No in-service withdrawals or loans shall be available from
the Plan.  No distributions may be made from the Plan until at least 30 days
after the earliest to occur of the Employee's retirement, death, disability (as
defined in the Savings and Investment Plan) or termination of employment with
all Employers hereunder.
        2.9       FUNDING.  Benefits payable under the Plan to any participant
(or beneficiary thereof) shall be paid directly by the Company.  Neither the
Company nor any other Employer shall be required to fund, or otherwise
segregate assets, to be used for payment of benefits under the Plan.
        2.10      PLAN YEAR.  Each twelve-month period beginning on November 1
and ending on October 31 of the succeeding calendar year shall be considered a
Plan Year.
        2.11      BENEFICIARY DESIGNATION.  A participant may designate a
beneficiary or beneficiaries to receive benefits payable hereunder in the event
of a participant's death prior to distribution of the full value of his
accounts hereunder.  Such designation shall be in writing, on a form acceptable
to the ERISA Administration Committee, and need not be the same designation
made under the Savings and Investment Plan.  In the event no beneficiary is
named hereunder, the beneficiary designation under the Savings and Investment
Plan shall be applicable hereunder.
        2.12      Annual Additions.  For purposes of this Plan, a participant's
Annual Additions shall include his Before-Tax Contributions and Employer
Matching Contributions hereunder,





Kellogg Company
Supplemental Savings and Investment Plan                                 - 5 -
<PAGE>   8

plus any amounts credited to the participant's accounts under the Savings and
Investment Plan that would constitute annual additions within the meaning of
Section 415(c)(2) of the Code.





Kellogg Company
Supplemental Savings and Investment Plan                                - 6 -
<PAGE>   9
                                      
                                 Article III
                              GENERAL PROVISIONS

        3.1       PLAN ADMINISTRATION.  The Plan shall be administered by the
ERISA Administration Committee responsible for administration of the Savings
and Investment Plan.  The Administration Committee shall have, to the extent
appropriate, the same powers, rights, duties and obligations with respect to
the Plan as it has with respect to the Savings and Investment Plan.
        3.2       EMPLOYMENT RIGHTS.  The establishment of the Plan shall not
be construed to give any Employee the right to be retained in an Employer's
service or to any benefits not specifically provided by the Plan, nor shall the
establishment of the Plan in any manner modify the Employers' rights to modify,
amend or terminate the Savings and Investment Plan.
        3.3       INTERESTS NOT TRANSFERRABLE.  Except as to withholding of any
tax under the laws of the United States or any State or locality, no benefit
payable at any time under the Plan shall be subject in any manner to
alienation, sale, transfer, assignment, pledge, attachment, or other legal
process, or encumbrance of any kind.  Any attempt to alienate, sell, transfer,
assign, pledge or otherwise encumber any such benefits, whether currently or
thereafter payable, shall be void.  No benefit shall, in any manner, be liable
for or subject to the debts or liabilities of any person entitled to such
benefits.  If any participant or beneficiary thereof shall attempt to, or shall
alienate, sell, transfer, assign, pledge or otherwise encumber his benefits
under the Plan, or if by any reason of his bankruptcy or other event happening
at any time, such benefits would devolve upon any other person or would not be
enjoyed by the person entitled thereto under the Plan, then the Employer of
such participant, in its discretion, may terminate the interest in any such
benefits of the participant or beneficiary entitled thereto under the Plan and
hold or apply them





Kellogg Company
Supplemental Savings and Investment Plan                                  - 7 -
<PAGE>   10

to or for the benefit of any such person or his spouse, children or other
dependents, or any of them, in such manner as the Employer may deem proper.
        3.4       UNCLAIMED AMOUNT.  Unclaimed amounts shall consist of the
Plan accounts of a participant which cannot be distributed because of the ERISA
Administration Committee's inability, after a reasonable search, to locate the
participant or his beneficiary, as applicable, within a period of two (2) years
after the payment of benefits becomes due.  Unclaimed amounts shall be
forfeited at the end of such two-year period.  After an unclaimed amount has
been forfeited, the participant or beneficiary, as applicable, shall have no
further right to his Plan benefit.
        3.5       CONTROLLING LAW.  The law of Michigan, without regard to its
law with respect to choice of law, shall be controlling in all matters relating
to the Plan to the extent not pre-empted by the Employee Retirement Income
Security Act of 1974, as it may be amended from time-to-time.
        3.6       GENDER AND NUMBER.  Words in the masculine gender shall
include the feminine, and the plural shall include the singular and the
singular shall include the plural.
        3.7       EMPLOYER.  The term "Employer" shall be used throughout this
Plan to designate the respective Employer entities unless the context demands
otherwise and each entity covering its Employees hereunder shall be deemed to
be such only as to those participants who are on its payroll and, in each case
only to the extent of the Compensation which it pays to these participants.
        3.8       CODE.  As used in this Plan, "Code" means the Internal
Revenue Code of 1986, as it may be amended from time-to-time.  Reference to any
section or subsection of the Code includes reference to any succeeding
provisions of any legislation that amends, supplements or replaces such section
or subsection.





Kellogg Company
Supplemental Savings and Investment Plan                                 - 8 -
<PAGE>   11


        3.9       ACTION BY AN EMPLOYER.  Subject to Article VI, any action
required of, or permitted by, an Employer under the Plan shall be by resolution
of the Board of Directors of such Employer, or if so authorized by resolution
of the Board of Directors of the Employer, by any member of the ERISA
Administration Committee or such other person(s) which the aforesaid Board of
Directors shall designate.
        3.10      DEDUCTION OF TAXES FROM AMOUNTS PAYABLE.  An Employer may
deduct from the amount to be distributed under the Plan such amount as the
Employer, in its sole discretion, deems proper for the payment of income,
employment, death, succession, inheritance or other taxes with respect to
benefits under the Plan.





Kellogg Company
Supplemental Savings and Investment Plan                                  - 9 -
<PAGE>   12

                                   Article IV
                                CLAIMS PROCEDURE

        4.1       INITIAL CLAIM FOR BENEFITS.  Each participant or beneficiary
(a "Claimant") may submit his claim for benefits to the Administrative
Committee (or to such other person or persons as may be designated by the
Administrative Committee) in writing in such form as is provided or approved by
the Administrative Committee, which claim shall designate the date upon which
the Claimant desires his benefits to commence.  A claimant shall have no right
to seek review of a denial of benefits, or to bring any action in any court to
enforce a claim for benefits prior to his filing a claim for benefits and
exhausting his rights to review under Sections 4.1 and 4.2.
                  When a claim for benefits has been filed properly, such claim
for benefits shall be evaluated and the Claimant shall be notified of the
approval or the denial within ninety (90) days after the receipt of such claim
unless special circumstances require an extension of time for processing the
claim.  If such an extension of time for processing is required, written notice
of the extension shall be furnished to the Claimant prior to the termination of
the initial ninety (90) day period which shall specify the special
circumstances requiring an extension and the date by which a final decision
will be reached (which date shall not be later than one hundred and eighty
(180) days after the date on which the claim was filed).  A Claimant shall be
given a written notice in which the Claimant shall be advised as to whether the
claim is granted or denied, in whole or in part.  If a claim is denied, in
whole or in part, the Claimant shall be given written notice which shall
contain (1) the specific reasons for the denial, (2) references to pertinent
plan provisions upon which the denial is based, (3) a description of any
additional





Kellogg Company
Supplemental Savings and Investment Plan                                 - 10 -
<PAGE>   13

material or information necessary to perfect the claim and an explanation of
why such material or information is necessary, and (4) the Claimant's rights to
seek review of the denial.
        4.2       REVIEW OF CLAIM DENIAL.  If a claim is denied, in whole or in
part (or if within the time periods presented in Section 4.1 the Claimant has
not received an approval or a denial and the claim is, therefore, deemed
denied), the Claimant shall have the right to request that the Administrative
Committee review the denial, provided that the Claimant files a written request
for review with the Administrative Committee within sixty (60) days after the
date on which the Claimant received written notification of the denial.  A
Claimant (or his duly authorized representative) may review pertinent documents
and submit issues and comments in writing to the Administrative Committee.
Within sixty (60) days after a request for review is received, the review shall
be made and the Claimant shall be advised in writing of the decision on review,
unless special circumstances require an extension of time for processing the
review, in which case the Claimant shall be given a written notification within
such initial sixty (60) day period specifying the reasons for the extension and
when such review shall be completed (provided that such review shall be
completed within one hundred and twenty (120) days after the date on which the
request for review was filed).  The decision on review shall be forwarded to
the Claimant in writing and shall include specific reasons for the decision and
references to plan provisions upon which the decision is based.  A decision on
review shall be final and binding on all persons for all purposes. If a
Claimant shall fail to file a request for review in accordance with the
procedures described in Sections 4.1 and 4.2, such Claimant shall have no right
to review and shall have no right to bring action in any court and the denial
of the claim shall become final and binding on all persons for all purposes.





Kellogg Company
Supplemental Savings and Investment Plan                                 - 11 -
<PAGE>   14

                                   Article V
                            SUBSIDIARY PARTICIPATION

        5.1       ADOPTION OF PLAN.  Any commonly controlled entity with
respect to the Company which has adopted the Savings and Investment Plan may,
with the approval of the ERISA Administration Committee and under such terms
and conditions as the ERISA Administration Committee may prescribe, adopt the
Plan by resolution of its Board of Directors and thereby become an Employer
hereunder.
        5.2       WITHDRAWAL FROM THE PLAN BY EMPLOYER.  Any Employer other
than the Company shall have the right, at any time, upon the approval of and
under such conditions as may be prescribed by the ERISA Administration
Committee, to withdraw from the Plan by delivering to the ERISA Administration
Committee written notice of its election so to withdraw, provided however, that
if a participant in the Plan who is an employee of the withdrawing Employer, or
a beneficiary thereof, becomes entitled to a benefit under the Plan, such Plan
benefits shall constitute an irrevocable obligation of the withdrawing
Employer.





Kellogg Company
Supplemental Savings and Investment Plan                                 - 12 -
<PAGE>   15
                                      
                                  Article VI
                          AMENDMENT AND TERMINATION

        The Company by action of the Chairman of the Board, or resolution of
the Board of Directors, reserves the right at any time to modify, amend or
terminate the Plan, provided however, that no termination, amendment or
modification of or to the Plan may, without written approval of a participant,
reduce the total benefit payable under this Plan to an amount that is less than
the amount that would have been payable to the participant under the Plan,
assuming the participant retired, died or otherwise terminated employment as of
the date of such termination, amendment or modification.  Such amount shall
constitute an irrevocable obligation of the Company or other applicable
Employer.
        Executed this          day of                 , 1994.
                      --------       ----------------

                                  KELLOGG COMPANY




                                  By:                             
                                      ----------------------------


ATTEST:



                                                      
- -----------------------






Kellogg Company
Supplemental Savings and Investment Plan                                 - 13 -

<PAGE>   1




                                 EXHIBIT 10.11

                       AGREEMENT BETWEEN THE COMPANY  AND

            G. E. COSTLEY, MADE AND ENTERED INTO AS OF JULY 7, 1994
<PAGE>   2





                           Leave Of Absence Agreement

         This Agreement (the "Agreement") made and entered into this 1st day of
July, 1994, by and between Kellogg Company, a Delaware corporation, and Gary E.
Costley, an individual ("Costley"). Kellogg Company, and its subsidiaries,
divisions and affiliates are collectively referred to herein as the "Company."

         The purpose of this Agreement is to set forth the arrangements with
respect to Costley's resignation as an officer of Kellogg Company, effective
July 1, 1994, and related matters. As of that date, Costley is relieved of all
of his titles, duties, responsibilities and authority as an officer and
otherwise with respect to the Company.

         Except as otherwise provided in this Agreement, for the period
beginning July 1, 1994, and continuing through October 31, 1998, Costley will
be an employee on a paid leave-of-absence. During Costley's paid
leave-of-absence, Costley will receive the salary continuation payments as
described herein, but Costley shall not hold any title or position with the
Company, and Costley shall have no titles, duties, responsibilities or
authority with respect to the Company, its business and/or operations.

         As more fully provided hereinbelow, the salary continuation and
supplemental pension payments described herein are in consideration of
Costley's release of any and all cause or causes of action he has, has had or
may have against the Company and also in consideration of Costley's agreement
not to compete.

         Commencing July 1, 1994 and ending December 31, 1994, Costley will
receive salary continuation payments equal to $39,583.33 per month.  Commencing
January 1, 1995 and ending October 31, 1998, Costley shall receive salary
continuation payments equal to $18,478.26 per month. The amounts payable to
Costley under this Agreement are in lieu of any amounts which may be payable to
Costley for termination pay. Prior to July 31, 1994, Kellogg Company will pay
to Costley that sum which is equivalent to all unused, earned and accrued
vacation of Costley as of July 1, 1994. Costley shall not be entitled to any
future vacation pay accruals from and after the date of this Agreement.

         Usual and customary withholding for tax purposes will be withheld from
all monthly salary continuation payments through October 31, 1998, and from any
other payments made to Costley, to the extent required by law. All tax
liability, with respect to any and all payments or services received by Costley
under this Agreement (other than employer withholding and employer payroll
taxes), will be Costley's responsibility.

         Costley will be eligible to participate in the Second Restated Kellogg
Company Salaried Savings and Investment Plan, subject to the terms and
provisions thereof, including any amendment or alteration thereof after the
date of this Agreement, throughout Costley's paid leave-of-absence. Usual and
customary withholding for personal designated deductions, including
participation in such Savings Plan, will be withheld throughout Costley's paid
leave-of-absence.

         Costley's right to exercise nonqualified stock options that Costley
received pursuant to the Kellogg Company 1982 Stock Option Plan and the 1991
Key Employee Long-Term Incentive Plan will be administered in accordance with
and be subject to the respective provisions of those Plans, and shall continue
so long as Costley is employed by Kellogg Company and for such period of time
as provided by such Plans upon Costley's retirement. Costley shall repay to
Kellogg Company all sums due under the terms of his existing loans related to
stock options, the





                                                                           /1
<PAGE>   3

exercise thereof and taxes related thereto, in accordance with his existing
loans agreements with Kellogg Company.

         Kellogg Company will continue Costley's coverage under the existing
Kellogg Company Executive Survivor Income Plan, based upon Costley's most
recent compensation rate of $725,000.

         Costley will be eligible, at Kellogg Company's expense, for
outplacement assistance by an outplacement agency mutually agreeable to Costley
and Kellogg Company. Arrangements for these services will be coordinated by R.
L. Creviston of Kellogg Company.

         Except as otherwise provided herein, benefits for Costley and his
eligible dependents, as outlined in "A Guide To Your Health Care and Pension
Benefits" effective April 1, 1990, and under the Executive Income Survivor
Plan, subject to the respective terms and provisions thereof, including any
amendment or alteration thereof after the date of this Agreement, will be
continued for Costley as an employee, and, to the extent provided in such
plans, upon Costley's retirement. However, at such time as Costley is eligible
for coverage by the health plan of another employer, such health insurance
shall be deemed the primary health insurance coverage for Costley and his
eligible dependents.

         Price Waterhouse will provide to Costley, at Kellogg Company's
expense, for the tax year 1994 only, not to exceed $10,000 in fees and costs of
Price Waterhouse, tax preparation and tax counseling services.

         Costley shall and does hereby irrevocably elect to retire upon
reaching age 55 and then be eligible for pension benefits through the Kellogg
Company Salaried Pension Plan, the Kellogg Company Excess Benefit or
Supplemental Retirement Plan (collectively the "Pension Plans").  Pension
benefits for which Costley will be eligible will be based upon Costley's
highest consecutive three-year earnings during his last ten years of employment
with Kellogg Company. Kellogg Company agrees to supplement such pension benefit
so as to provide Costley with an annual pension of $250,000 based upon a
single-life annuity payout election; provided, however, that no such payments,
including such payments as may have accrued under the Pension Plans, shall
qualify for lump sum payments to Costley. Years of service for this program
will include the period while Costley is on leave-of-absence. At the time
Costley elects to begin receiving such benefits, he should contact the Employee
Benefits Department of Kellogg Company.

         In further consideration of the foregoing, Costley agrees that, for the
respective Restricted Periods (as hereinafter defined), Costley shall not (i)
directly or indirectly, accept any employment, consult for or with, or
otherwise provide or perform any services of any nature to, for or on behalf of
any person, firm, partnership, corporation or other business or entity that
manufactures, produces, distributes, sells or markets any of the Products (as
hereinbelow defined) in the Geographic Area (as hereinafter defined), or (ii)
directly or indirectly, permit any business firm which Costley, individually or
jointly with others, may own, manage, operate or control, to engage in the
manufacture, production, distribution, sale or marketing of any of the Products
in the Geographic Area. For purposes of this paragraph, the term "Products"     
shall mean ready-to-eat cereal products, toaster pastries, cereal bars, granola
bars, and frozen waffles, and the term "Geographic Area" shall mean any country
in the world where Kellogg Company (including any subsidiary, division or
affiliate thereof) manufactures, produces, distributes, sells or markets any of
the Products at any time during the applicable Restricted Period (as defined
below). For purposes of this paragraph, the Restricted Period with respect to
ready-to-eat cereal products,






                                                                             /2
<PAGE>   4

toaster pastries and cereal bars shall be five (5) years from the date of this
Agreement. For purposes of this paragraph, the Restricted Period with respect
to granola bars and frozen waffles shall be two (2) years from the date of this
Agreement, provided, however, said Restricted Period shall not apply in the
case of granola bars and frozen waffles with respect to a partnership,
corporation or other business or entity which is engaged in the granola bar or
frozen waffle business if, and only if, total sales throughout the Restricted
Period of such products by such partnership, corporation or other business or
entity constitute three percent (3%) percent or less of the total sales (unit
and dollar volume) of such products in the United States as measured by I.R.I.
InfoScan, and provided, further, that Costley is not involved in, does not
devote any time to, and does not otherwise consult with or provide any
information to any person with respect to any such product or products for the
period ending two (2) years from the date of this Agreement.

         As a result of this extension of salary and benefits eligibility,
Kellogg Company, its subsidiaries, divisions and affiliates (including the
directors, officers and employees of any of them) shall have no further
obligations of any kind or nature to Costley, including, without limitation,
obligations for any termination, severance or vacation pay, except as
specifically provided herein and except as may be provided under Kellogg
Company benefit plans in accordance with their terms. Costley agrees not to
divulge any confidential or proprietary information regarding the Company as
provided in Costley's Confidentiality Agreement with Kellogg Company dated
January 16, 1970, and Costley further agrees to and shall immediately return to
Kellogg Company all files, documents, correspondence, memoranda, customer and
client lists, prospect lists, subscription lists, contracts, pricing policies,
operational methods, marketing plans or strategies, product development
techniques or plans, business acquisition plans, employee records, technical
processes, designs and design projects, inventions, research projects
presentations, proposals, quotations, data, notes, records, photographic
slides, chromes, photographs, posters, manuals, brochures, internal
publications, books, films, drawings, videos, sketches, plans, outlines,
computer disks, computer files, work plans, specifications, credit cards, keys
(including elevator, pass, building and door keys), identification cards,
equipment, supplies and any other documents, writings and materials that
Costley came to possess or otherwise acquire as a result of and/or in
connection with Costley's employment with Kellogg Company or any of its
subsidiaries, divisions and affiliates. Costley may keep the computer,
third-party computer software, and facsimile machine in his possession which
were previously provided to him by Kellogg Company. Costley agrees to conduct
himself in a manner that reflects positively on the Company. Similarly, the
Company agrees to conduct itself in a manner that reflects positively on
Costley.  Nothing contained in this Agreement, nor any actions taken by Kellogg
Company, its subsidiaries, divisions and/or affiliates (including the
directors, officers and employees of any of them) constitute any admission of
fault, liability or wrongdoing of any kind, and Kellogg Company, its
subsidiaries, divisions and affiliates (including the directors, officers and
employees of any of them) each specifically denies any liability to Costley on
any theory.

         It is understood that the monthly salary continuation payments as
provided in this Agreement shall continue to be made to Costley through October
31, 1998, whether or not Costley secures new employment. For purposes of this
Agreement, Costley will be deemed to have secured new employment upon being
employed by another company and becoming eligible for coverage under the health
plan of that company, whereupon such company's health coverage shall be and be
deemed to be the primary health coverage for Costley and his eligible
dependents. Costley will not be deemed to have secured new employment as a
result of business activities or services rendered by Costley to others on a
part-time basis or otherwise as an independent contractor; provided, however,
that nothing herein shall release Costley of Costley's obligation hereunder not
to render such activities or services in connection with the manufacture,
production, distribution, sale or marketing the Products in the Geographical
Area, as above provided.





                                                                            /3
<PAGE>   5

         Costley hereby acknowledges and agrees that these arrangements set
forth the sole and entire obligations of Kellogg Company, its subsidiaries,
divisions and affiliates (including the directors, officers and employees of
any of them) to Costley. Costley's signature in the space below shall
conclusively evidence his acceptance of the terms set forth herein. Costley
hereby resigns all of his titles, offices and positions with Kellogg Company
and its subsidiaries, divisions and affiliates, effective July 1, 1994.
Costley's signature also releases, remises and discharges Kellogg Company, its
subsidiaries, divisions and affiliates (including the directors, officers and
employees of any of them), fully, absolutely and unconditionally, of and from
any and all claims, demands, actions, cause or causes of action, known or
unknown, which Costley has, has had or may have against any of them, including,
but not limited to, the Age Discrimination in Employment Act, from the
beginning of time to the day and date of these presents, except for matters
arising under or contemplated by this Agreement. Execution on behalf of Kellogg
Company releases, remises and discharges Costley fully, absolutely and
unconditionally, of and from any and all claims, demands, actions, cause or
causes of action, known or unknown, which Kellogg Company, its subsidiaries,
divisions and affiliates has, has had or may have against him, from the
beginning of time to the day and date of these presents, except for matters
arising under or contemplated by this Agreement.

         This Agreement shall be construed and interpreted under the laws of
the State of Michigan, including conflict of laws. It is agreed that any
controversy, claim or dispute between the parties, directly or indirectly,
concerning this Agreement or the breach thereof shall only be resolved in the
Circuit Court of Calhoun County, or the United States District Court for the
Western District of Michigan, whichever court has jurisdiction over the subject
matter thereof, and the parties hereby submit to the jurisdiction of said
courts.

         Costley acknowledges that he has reviewed this Agreement with his own
independent counsel of his choosing and has been advised by such counsel with
respect thereto.

         For purposes of any construction or interpretation of this Agreement,
all terms and provisions thereof shall be deemed to have been mutually drafted
by both of the parties.

         IN WITNESS WHEREOF, the parties hereto have duly executed this
Agreement as of the day and date first above written in Battle Creek, Michigan.


Kellogg Company


By:  s/Richard M. Clark                    s/ Gary E. Costley    
     ---------------------------           ----------------------
Richard M. Clark                           Gary E. Costley,
Senior Vice President,                     an individual 7/7/94
General Counsel and
Secretary

Approved as to form:                       Approved as to form:

s/ Frederick P. Furth                      s/Daniel R. Shulman        
- -------------------------------            ---------------------------
Frederick P. Furth,                        Daniel R. Shulman,
Counsel to                                 Counsel to
Kellogg Company                            Gary E. Costley





                                                                              /4

<PAGE>   1

                                 EXHIBIT 13.01

       PAGES 15 THROUGH 28 OF THE COMPANY'S ANNUAL REPORT TO STOCKHOLDERS

                  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994


















<PAGE>   2
SELECTED FINANCIAL DATA  (dollar amounts in millions, except per share data)

SUMMARY OF OPERATIONS
<TABLE> 
<CAPTION>  
                                                  EARNINGS                                              
                                                   BEFORE              (A)                              
               NET        %    OPERATING    %    ACCOUNTING    %       NET        %                     
               SALES   GROWTH   PROFIT   GROWTH   CHANGE    GROWTH   EARNINGS  GROWTH                   
               -----   ------   -------- ------   --------- ------   --------  ------
10-year                                                                                             
Compound                                                                                            
Growth Rate        10%                10%               11%                11%             
- -----------
<S>           <C>         <C>   <C>         <C>     <C>       <C>      <C>      <C>       
1994          $6,562.0    4     $1,162.6     9      $705.4     4       $705.4    4                   
1993           6,295.4    2      1,068.9     1       680.7     -        680.7   58     
1992           6,190.6    7      1,062.8     3       682.8    13        431.2  (29)     
1991           5,786.6   12      1,027.9    16       606.0    21        606.0   21     
1990           5,181.4   11        886.0    21       502.8    19        502.8    7     
1989           4,651.7    7        732.5    (8)      422.1   (12)       470.2   (2)     
1988           4,348.8   15        794.1    15       480.4    21        480.4   21     
1987           3,793.0   14        691.2     7       395.9    24        395.9   24     
1986           3,340.7   14        647.4    16       318.9    13        318.9   13     
1985           2,930.1   13        558.4    21       281.1    12        281.1   12     
1984           2,602.4    9        463.2    12       250.5     3        250.5    3     
</TABLE>     

<TABLE>
<CAPTION>

                    PER COMMON SHARE DATA (B)
     EARNINGS                                               AVERAGE
      BEFORE        (A)                                     SHARES
     ACCOUNTING     NET           CASH         BOOK       OUTSTANDING    SHAREHOLDERS'
      CHANGE      EARNINGS      DIVIDENDS      VALUE      (MILLIONS)      EQUITY
    -----------   --------      ---------      -----      -----------    ---------        
                                                                                                             
        14%        14%           13%                                                                            
<S>     <C>       <C>           <C>           <C>           <C>         <C>                                      
1994    $3.15      $3.15         $1.40         $8.15         224.2      $1,807.5                                 
1993     2.94       2.94          1.32          7.52         231.5       1,713.4                                 
1992     2.86       1.81          1.20          8.20         238.9       1,945.2                                 
1991     2.51       2.51         1.075          8.98         241.2       2,159.8                                 
1990     2.08       2.08           .96          7.88         241.6       1,901.8                                 
1989     1.73       1.93           .86          6.70         244.2       1,634.4                                 
1988     1.95       1.95           .76          6.03         246.4       1,483.2                                 
1987     1.60       1.60           .64          4.91         247.4       1,211.4                                 
1986     1.29       1.29           .51          3.63         247.0         898.4                                 
1985     1.14       1.14           .45          2.77         246.6         683.0                                 
1984      .84        .84           .42          1.98         298.8         487.2                                 


</TABLE>
                                                                  
                                                                  
OTHER INFORMATION AND FINANCIAL RATIOS

<TABLE>                                                               
<CAPTION>                                                         
                                                                                     FINANCIAL RATIOS
                                                                         -------------------------------------
                                                                                  PRETAX                      
                                                                                  INTEREST  RETURN ON  DEBT TO     CASH       LONG-
          PROPERTY,     CAPITAL                   TOTAL     NUMBER OF    CURRENT  COVERAGE   AVERAGE    TOTAL    PROVIDED     TERM
             NET     EXPENDITURES  DEPRECIATION   ASSETS    EMPLOYEES     RATIO   (TIMES)    EQUITY    CAPITAL BY OPERATIONS   DEBT
          ---------  ------------  ------------   ------    ---------    -------  --------   -------   ------- -------------  -----
 <S>      <C>            <C>         <C>         <C>          <C>           <C>       <C>     <C>       <C>       <C>       <C>
 1994     $2,892.8       $354.3       $256.1     $4,467.3     15,657        1.2       23       40%       36%      $966.8    $719.2
 1993      2,768.4        449.7        265.2      4,237.1     16,151        1.0       27       37%       35%       800.2     521.6
 1992      2,662.7        473.6        231.5      4,015.0     16,551        1.2       33       21%       21%       741.9     314.9
 1991      2,646.5        333.5        222.8      3,925.8     17,017         .9       17       30%       18%       934.4      15.2
 1990      2,595.4        320.5        200.2      3,749.4     17,239         .9       10       28%       26%       819.2     295.6
 1989      2,406.3        508.7        167.6      3,390.4     17,268         .9       10       30%       34%       533.5     371.4
 1988      2,131.9        538.1        139.7      3,297.9     17,461         .9       14       36%       32%       492.3     272.1
 1987      1,738.8        478.4        113.1      2,680.9     17,762         .9       14       38%       27%       523.5     290.4
 1986      1,281.1        329.2         92.7      2,084.2     17,383        1.1       13       40%       31%       542.7     264.1
 1985      1,035.9        245.6         75.4      1,726.1     17,082        1.4       11       48%       38%       449.7     392.6
 1984        856.0        228.9         63.9      1,667.1     17,239        1.1       26       27%       59%       331.5     364.1
                                                                  
                                                                  
</TABLE>                                                          

(a)  Net earnings for 1992 include a $251.6 million charge ($1.05 per
     share) resulting from the adoption of Statement of Financial Accounting
     Standards 106, "Employers' Accounting for Postretirement Benefits Other
     Than Pensions," as of January 1, 1992. Net earnings for 1989 include a
     $48.1 million gain ($.20 per share) resulting from the adoption of
     Statement of Financial Accounting Standards 96, "Accounting for Income
     Taxes," as of January 1, 1989.

(b)  All per share data retroactively restated to reflect 2 for 1 stock
     splits in 1991 and 1986.

                                      15
<PAGE>   3
[GRAPH]

1994 Global Market Share (volume) - The 1994 Global Market Share (volume) graph
shows in pie chart form, the Company's market share at 42% with all other
competition (collectively) at 58%.

[GRAPH]

Consolidated Net Sales - The Consolidated Net Sales graph shows in bar chart
form, total net sales for the Company as follows:  1984 $2.6 billion, 1989 $4.7
billion, 1994 $6.6 billion.

[GRAPH]

1994 Geographic Net Sales - The 1994 Geographic Net Sales graph shows in pie
chart form, the relative proportion of the Company's 1994 net sales
attributable to major geographic segments as follows:  United States 59%,
Europe 25%, Other 16%.


MANAGEMENT'S DISCUSSION AND ANALYSIS

RESULTS OF OPERATIONS

1994 COMPARED TO 1993
Kellogg revenues are generated from the sale of ready-to-eat cereals and other
grain-based convenience foods in nearly 160 countries. The ready-to-eat cereal
category continued to exhibit volume growth around the world in 1994, with
Kellogg continuing to demonstrate strong global leadership in  market share.
The Company's 1994 annual market volume share was 42% globally, 36% in North
America, 49% in Europe, 47% in Asia-Pacific, and 73% in Latin America.

Consolidated net sales increased 4% over 1993, principally from higher selling
prices and, to a lesser extent, product mix improvements and lower trade
spending.  Excluding the results of the Mrs. Smith's Frozen Foods pie business,
divested during the first quarter of 1994, and the Argentine snack business,
divested during the fourth quarter of 1993, consolidated net sales increased
7%.  On a geographic basis, excluding the results of divested businesses, sales
increased 5% in the U.S., 9% in Europe, and 10% in all other areas.

The Company's reported total volume was down 2% versus the prior year. However,
excluding results of divested businesses, total volume increased 2% over the
previous year, buoyed by strong growth in the U.S. convenience foods market.
Recognizing the importance of this business, a new U.S. convenience foods
division was created in late 1993.

Despite intense competitive pressure in all developed markets, Kellogg's global
cereal volume grew 1% during 1994, with a volume decline in the U.S. cereal
market  more than offset by volume growth in non-U.S. markets. The volume
decline in the U.S. cereal market reflected this competitive pressure and the
Company's introduction of a new strategy on pricing and market spending,
focusing on the reduction of inefficient price promotion on established brands.

The gross profit margin strengthened to 55%, up 2 percentage points over 1993.
This increase in gross margin was the result of favorable pricing, combined
with cost containment programs and productivity improvements which held cost of
goods sold essentially flat on a per-kilo basis.

Intense global competition requires heavy investment in value-added marketing
and new-product research and development. As a result, selling and
administrative expense for 1994 was up 9% over 1993, and represented 37% of net
sales, up one percentage point from the prior year.  Beginning in the second
quarter of 1994, a shift in the marketing investment mix occurred toward
advertising from promotion.  This trend continued throughout the remainder of
1994.  Management believes that the strategy of investment in brand-building
advertising  and reduction in price promotion spending on established brands,
coupled with a strong new-product program, will assist in delivering long-term
growth.

Operating profit increased 9% to $1.16 billion, reflecting strong margins and
efficient marketing investment.  Excluding the results of divested businesses,
operating profit was up 11% in total, 10% in the U.S., 14% in Europe, and 13%
in all other areas. Foreign currency movements contributed favorably by 3% in
Europe and less than 1% in other non-U.S. areas.

Other income for 1994 includes a gain of $21.1 million ($13.3 million after tax
or $.06 per share) from the sale of the Mrs. Smith's Frozen Foods pie business.
Other expense includes a charge of $20.5 million ($13.1 million after tax or
$.06 per share), primarily from the initial funding of the Kellogg's Corporate
Citizenship Fund, a private trust established for charitable donations.

Gross interest expense, prior to amounts capitalized, increased to $52.3
million for 1994 compared to $40.4 million for 1993, due to higher debt levels,
incurred primarily to fund common stock repurchases, and increased interest
rates on short-term borrowings. The Company expects a further increase in
interest expense during 1995, primarily due to anticipated continuing increases
in U.S. interest rates.

The Company's effective income tax rate for the year was 37.6%,  3.4 percentage
points higher than the comparable rate for 1993. A primary factor contributing
to this variance is the one-time favorable impact of statutory rate reductions
in several foreign jurisdictions during 1993. The Company expects its effective
income tax rate for 1995 to be between 37% and 38%.


16
<PAGE>   4
[GRAPH]

Gross Margin - The Gross Margin graph shows in bar chart form, the Company's
gross margin percentage for the following years:  1992 52%, 1993 53%, 1994 55%.

[GRAPH]

1994 Geographic Operating Profit - The 1994 Geographic Operating Profit graph
shows in pie chart form, the Company's relative proportion of 1994 operating
profit attributable to major geographic segments as follows:  United States
61%, Europe 24%, Other 15%.

[GRAPH]

Net Earnings (millions before accounting change) - The Net Earnings graph shows
in continuous bar chart form, the Company's net earnings for the period
1984-1994. Net Earnings are presented in millions before accounting change as
follows:  1984 $251, 1989 $422, 1994 $705.


Earnings per share for 1994 were $3.15, up 7%.  Net earnings were $705.4
million,  an increase of 4%.  Excluding all one-time events and the results of
divested businesses, earnings per share for 1994 were $3.16, up 10% over 1993,
and net earnings were $708.8 million, up 7%.


1993 COMPARED TO 1992

Consolidated net sales increased by 2% for 1993.  This increase was achieved
through higher selling prices and a 2% increase in cereal volume, partially
offset by unfavorable foreign currency movements.  Excluding the unfavorable
impact of currency movements, 1993 sales would have increased 6%.

During 1993, sales within the United States rose by 6% from increased selling
prices  and volume for both cereal and convenience foods.  European sales,
which were significantly impacted by unfavorable foreign currency movements,
were down 8%, and sales in other areas increased by 2%.  If the effects of
foreign currency are excluded, European sales would have risen 4% and other
area sales would have increased 6%.

The Company's gross margin improved to 53% from 52% in 1992, due to higher
selling prices, increased volume, cost containment, and productivity
improvements.  Cost of sales per kilo declined over 1% versus the prior year.

As a percentage of net sales, selling and administrative expense was up one
percentage point to 36%, reflecting the Company's commitment to building
strong, long-term brand franchises through effective marketing and research and
development expenditures.

Total operating profit increased 1% in 1993 to $1.07 billion, primarily due to
the improvement in gross margin.  Geographically, U.S. operating profit
increased 9% over 1992, with European and other areas operating profit
declining 13% and 7%, respectively. Unfavorable currency movements
significantly impacted non-U.S. operating profit results.  Excluding the
currency impact, operating profit would have been essentially flat in Europe
and down 3% in other areas.

Other income for 1993 includes a pre-tax gain of $32.2 million ($24.1 million
after tax or $.10 per share) from the sale of Cereal Packaging Ltd., a wholly
owned subsidiary of Kellogg Company of Great Britain Ltd., and a pre-tax gain
of $33.7 million ($22.2 million after tax or $.10 per share) from the sale of
the Company's Argentine snack food business.  Other expense for 1993 includes a
pre-tax charge of $64.3 million ($41.1 million after tax or $.18 per share)
from the write-down of certain assets in Europe and North America.

Other income for 1992 includes a pre-tax gain of $58.5 million ($39.2 million
after tax or $.16 per share) from the sale of Fearn International Inc., a
foodservice subsidiary. Other expense includes a pre-tax charge of $22.4
million ($13.5 million after tax or $.05 per share) from the disposition of
convenience foods operations in Canada and other North American assets.

Gross interest expense, prior to amounts capitalized, increased to $40.4
million for 1993 compared to $33.6 million for 1992, due to higher debt levels
incurred primarily to fund common stock repurchases.

The Company's effective tax rate was 34.2% for the year compared to 36.2% for
1992. The decrease in tax rate was partially as a result of statutory rate
decreases in various foreign jurisdictions which more than offset the 1%
increase in the U.S. statutory rate during 1993.

For 1993, earnings per share were $2.94, versus 1992 earnings per share of
$1.81.  Net earnings were $680.7 million, compared to 1992 earnings of $431.2
million.   The 1992 results include the effect of adopting FAS 106.  Excluding
all one-time events and the effect of FAS 106, earnings per share were $2.92,
up 6% over $2.75 in 1992; and net earnings were $675.5 million, up 3% over 1992
earnings of $657.1 million.  Without the negative impact of foreign currency
fluctuations, earnings per share would have been up 10% and net earnings up 6%.

LIQUIDITY  AND CAPITAL RESOURCES

The financial condition of the Company remained strong during 1994. Consistent
with historical results, operations  provided a strong, positive cash flow
during 1994 which resulted in a net increase in cash of $168.2 million during
the year. The strong cash flow, combined with a program of issuing commercial
paper and maintaining worldwide credit facilities, provides adequate liquidity
to meet the Company's operational needs.  The Company maintains credit
facilities with banking institutions in the United States and other countries
where it conducts business.  At year-end, the Company had $594.3 million of
short-term lines of credit, of which $554.2 million were available.


                                                                          17
<PAGE>   5
[GRAPH]

Cash Flow From Operations (millions) - The Cash Flow From Operations graph
shows in bar chart form, the Company's cash flow in millions for the following
years:  1992 $742, 1993 $800, 1994 $967.

[GRAPH]

Capital Expenditures (millions) - The Capital Expenditures graph shows in bar
chart form, the Company's capital spending in millions for the following years: 
1992 $474, 1993 $450, 1994 $354.

[GRAPH]

Stock Repurchased Since 1984 (based on shares outstanding at 12/31/83) - The
Stock Repurchased Since 1984 graph shows in pie chart form the relative
proportion of the Company's Common Stock repurchased versus outstanding as a
percentage of shares outstanding at 12/31/83. Common Stock repurchased and
outstanding were 29% and 71% respectively.


The ratio of current assets to current liabilities was 1.2:1.0 as of December
31, 1994, and 1.0:1.0 at December 31, 1993.

Capital spending for 1994 was $354.3 million compared with $449.7 million
during 1993.  Capital expenditures have decreased, reflecting the Company's
application of value-based management principles and the ongoing strategy of
improving return on invested capital.  Over the past several years, investment
has been focused on gaining entrance to relatively untapped markets, which are
expected to provide significant long- term growth potential in ready-to-eat
cereal consumption.  As a result, the Company opened new plants in Latvia in
1993 and India in 1994, and expects to be manufacturing at new plants in China
and Argentina by mid-1995. Management anticipates that 1995 capital
expenditures will be approximately $350 million.

In recent years the Company has divested units that do not fit with its
long-term strategic plan. As discussed above, the results of operations for
1994, 1993, and 1992 reflect divestitures of non-core businesses.  As a result
of an aggressive common stock repurchase program, combined with these strategic
divestitures and other operational factors, return on average equity (before
cumulative effect of accounting change) increased from 33% in 1992 to 37% in
1993 and to 40% in 1994.

During 1994 the Company spent $327.3 million to purchase 6,194,500 shares of
its common stock.  Stock repurchases are made under plans authorized by the
Company's Board of Directors.  The total authorized purchase amount for 1995 is
$325.4 million.  Market conditions permitting, management intends to fully
utilize this authorization by the end of 1995.

Long-term debt outstanding at year-end 1994 consisted principally of $200
million of three-year notes issued in 1994, $200 million of five-year notes
issued in 1993, and $300 million of five-year notes issued in 1992. Short-term
debt outstanding at year-end 1994 and 1993 consisted principally of commercial
paper.  The Company continues to enjoy the highest available debt ratings on
both its long-term debt and commercial paper.

The Company's net debt position (long-term debt plus notes payable less cash)
at December 31, 1994, was $728.6 million, down $83.1 million from December 31,
1993, as the increase in cash during the year more than offset the net increase
in total debt.  The ratio of debt to total capitalization was 36% compared to
35% at December 31, 1993.

At December 31, 1994, the Company had available an unused "shelf registration"
of $200 million with the Securities and Exchange Commission to provide for the
issuance of debt in the United States.  Such an offering would be added to the
Company's working capital and be available for general corporate purposes.

Dividends paid per share of common stock increased 6% to $1.40 in 1994,
marking the 38th consecutive year of increase.  Management believes the trend
of increased dividends will continue in 1995.

LOOKING FORWARD

Management is not aware of any adverse trends that would materially affect the
Company's strong financial position.  Should suitable investment opportunities
or working capital needs arise that would require additional financing,
management believes that the Company's triple A credit rating, strong balance
sheet, and its solid earnings history provides a base for obtaining additional
financial resources at competitive rates and terms.

Management's objective of maximizing shareholder value includes a constant
reassessment of its business strategies. The commitment to position the Company
for continued success will include in 1995 the implementation of a program to
improve productivity and streamline its cereal production operations. On
February 6, 1995, the Company announced plans to change its manufacturing
staffing patterns and reduce approximately 300-350 employee positions through a
voluntary program of incentives for early retirement and severance.
Approximately one-third of the reduction will be salaried positions in the
Company's U.S. cereal operations, with the remainder coming from outside the
United States. When fully implemented, management expects this program to
result in annual cost savings of $12-$15 million. Subject to the  timing of
employee acceptance of these incentives, management expects to report a
non-recurring pre-tax charge to earnings of approximately $30-$40 million
during the second or third quarter of 1995, primarily comprised of expenses for
acceleration of pension and health care benefits and cash outlays for employee
separation payments.

18
<PAGE>   6

Kellogg Company and Subsidiaries
CONSOLIDATED EARNINGS AND RETAINED EARNINGS
Year ended December 31,

<TABLE>
<CAPTION>
(in millions, except per share amounts)       

                                                                 1994              1993           1992                      
<S>                                                           <C>             <C>              <C>
NET SALES                                                      $6,562.0         $6,295.4        $6,190.6
                                                               --------         --------        --------
Cost of goods sold                                              2,950.7          2,989.0         2,987.7
Selling and administrative expense                              2,448.7          2,237.5         2,140.1
                                                               --------         --------        --------
OPERATING PROFIT                                                1,162.6          1,068.9         1,062.8
                                                               --------         --------        --------
Interest expense                                                   45.4             33.3            29.2
Other income (expense), net                                        12.8             (1.5)           36.8
                                                               --------         --------        --------
EARNINGS BEFORE INCOME TAXES AND CUMULATIVE 
EFFECT OF ACCOUNTING CHANGE                                     1,130.0          1,034.1         1,070.4

Income taxes                                                      424.6            353.4           387.6
                                                               --------         --------        --------
EARNINGS BEFORE CUMULATIVE EFFECT OF ACCOUNTING CHANGE            705.4            680.7           682.8

Cumulative effect of change in method of accounting for 
postretirement benefits other than pensions - $1.05 per share           
(net of income tax benefit of $144.6)                                                             (251.6)
                                                               --------         --------        --------
NET EARNINGS - $3.15, $2.94, $1.81 per share                      705.4            680.7           431.2

Retained earnings, beginning of year                            3,409.4          3,033.9         2,889.1

Dividends paid - $1.40, $1.32, $1.20 per share                   (313.6)          (305.2)         (286.4)
                                                               --------         --------        --------
RETAINED EARNINGS, END OF YEAR                                 $3,801.2         $3,409.4        $3,033.9
                                                               ========         ========        ========
</TABLE>

See notes to consolidated financial statements.


                                     19
<PAGE>   7

Kellogg Company and Subsidiaries
CONSOLIDATED BALANCE SHEET
At December 31,

<TABLE>
<CAPTION>
(millions)                                                            1994         1993
                                                                      ----         ----
<S>                                                               <C>         <C>
CURRENT ASSETS
Cash and temporary investments                                    $   266.3    $    98.1
Accounts receivable, less allowances of $6.2 & $6.0                   564.5        536.8
Inventories:
    Raw materials and supplies                                        141.7        148.5
    Finished goods and materials in process                           254.6        254.6
Deferred income taxes                                                  79.4         85.5
Other current assets                                                  127.0        121.6
                                                                  ---------     --------
        TOTAL CURRENT ASSETS                                        1,433.5      1,245.1
                                                                  ---------     --------
PROPERTY
Land                                                                   47.3         40.6
Buildings                                                           1,122.6      1,065.7
Machinery and equipment                                             3,141.0      2,857.6
Construction in progress                                              289.6        308.6
Accumulated depreciation                                           (1,707.7)    (1,504.1)
                                                                  ---------     --------
        PROPERTY, NET                                               2,892.8      2,768.4
                                                                  ---------     --------
INTANGIBLE ASSETS                                                       4.1         59.1
OTHER ASSETS                                                          136.9        164.5
                                                                  ---------     --------
        TOTAL ASSETS                                              $ 4,467.3     $4,237.1
                                                                  =========     ========
</TABLE>




20
<PAGE>   8
Kellogg Company and Subsidiaries
CONSOLIDATED BALANCE SHEET   continued

<TABLE>
<CAPTION>
At December 31, 
(millions, except share data)

                                                                      1994         1993
<S>                                                               <C>          <C>
CURRENT LIABILITIES
Current maturities of long-term debt                              $      .9    $     1.5
Notes payable                                                         274.8        386.7
Accounts payable                                                      334.5        308.8
Accrued liabilities:
    Income taxes                                                       72.0         65.9
    Salaries and wages                                                 80.5         76.5
    Advertising and promotion                                         257.5        233.8
    Other                                                             165.0        141.4
                                                                  ---------    ---------
       TOTAL CURRENT LIABILITIES                                    1,185.2      1,214.6
                                                                  ---------    ---------
LONG-TERM DEBT                                                        719.2        521.6
NONPENSION POSTRETIREMENT BENEFITS                                    486.8        450.9
DEFERRED INCOME TAXES                                                 198.1        188.9
OTHER LIABILITIES                                                      70.5        147.7
SHAREHOLDERS' EQUITY
Common stock, $.25 par value
    Authorized: 330,000,000 shares
    Issued: 310,356,488 shares in 1994 and 310,292,753 in 1993         77.6         77.6
Capital in excess of par value                                         68.6         72.0
Retained earnings                                                   3,801.2      3,409.4
Treasury stock, at cost: 88,655,238 shares in 1994 and 
  82,372,409 in 1993                                               (1,980.6)    (1,653.1)
Minimum pension liability adjustment                                               (25.3)
Currency translation adjustment                                      (159.3)      (167.2)
                                                                  ---------    ---------
       TOTAL SHAREHOLDERS' EQUITY                                   1,807.5      1,713.4
                                                                  ---------    ---------
       TOTAL LIABILITIES AND SHAREHOLERS' EQUITY                  $ 4,467.3    $ 4,237.1
                                                                  =========    =========
</TABLE>

See notes to consolidated financial statements.

                                        21
<PAGE>   9
 
Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF CASH FLOWS
Year ended December 31,
<TABLE>
<CAPTION>
(millions)                                                 1994        1993         1992
<S>                                                       <C>       <C>          <C>
OPERATING ACTIVITIES                 
Net earnings                                            $ 705.4     $ 680.7      $ 431.2
Items in net earnings not requiring (providing) cash:
  Cumulative effect of accounting change                                           251.6
  Depreciation                                            256.1       265.2        231.5
  Pre-tax gain on sale of subsidiaries                    (26.7)      (65.9)       (58.5)
  Deferred income taxes                                    24.5       (22.3)          .1
  Other                                                   (49.3)       11.9         34.7
Change in operating assets and liabilities:
  Accounts receivable                                     (27.7)      (17.7)       (99.1)
  Inventories                                               6.8        13.3        (15.3)
  Other current assets                                     (5.4)      (32.3)         (.9)
  Accounts payable                                         25.7        (5.0)        24.0
  Accrued liabilities                                      57.4       (27.7)       (57.4)
                                                        -------     -------      -------
     NET CASH PROVIDED FROM OPERATING ACTIVITIES          966.8       800.2        741.9
                                                        -------     -------      -------
INVESTING ACTIVITIES
Additions to properties                                  (354.3)     (449.7)      (473.6)
Proceeds from sale of subsidiaries                         95.5        95.6        115.0
Property disposals                                         15.6        19.0         18.8
Other                                                       7.8       (25.1)       (10.6)
                                                        -------     -------      -------
     NET CASH USED IN INVESTING ACTIVITIES               (235.4)     (360.2)      (350.4)
                                                        -------     -------      -------
FINANCING ACTIVITIES
Net borrowings of notes payable                          (111.9)      176.7         21.6
Issuance of long-term debt                                200.0       208.3        311.7
Reduction in long-term debt                                (2.9)       (1.7)      (270.2)
Issuance of common stock                                    2.3         2.9         13.4
Common stock repurchases                                 (327.3)     (548.1)      (224.1)
Cash dividends                                           (313.6)     (305.2)      (286.4)
Other                                                      (6.1)        2.9         11.4
                                                        -------     -------      -------
     NET CASH USED IN FINANCING ACTIVITIES               (559.5)     (464.2)      (422.6)
                                                        -------     -------      -------
Effect of exchange rate changes on cash                    (3.7)       (4.0)       (20.6)
                                                        -------     -------      -------
Increase (decrease) in cash and temporary investments     168.2       (28.2)       (51.7)
Cash and temporary investments at beginning of year        98.1       126.3        178.0
                                                        -------     -------      -------
     CASH AND TEMPORARY INVESTMENTS AT END OF YEAR      $ 266.3     $  98.1      $ 126.3
                                                        =======     =======      =======
</TABLE>

See notes to consolidated financial statements.

       22
<PAGE>   10

Kellogg Company and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 ACCOUNTING POLICIES

Consolidation - The consolidated financial statements include the accounts of
Kellogg Company and its wholly owned subsidiaries.  Intercompany balances and
transactions are eliminated.

Certain amounts in the prior year financial statements have been reclassified
to conform to the current year presentation.

Cash and temporary investments - Highly liquid temporary investments with
original maturities of less than three months are considered to be cash
equivalents.  The carrying amount approximates fair value.

Inventories - Inventories are valued at the lower of cost (principally
average) or market.

Property - Fixed assets are recorded at cost and depreciated over estimated
useful lives using straight-line methods for financial reporting and accelerated
methods for tax reporting.  Cost includes an amount of capitalized interest
associated with significant capital additions.

Net earnings per share - Net earnings per share is determined by dividing net
earnings by the weighted average number of common shares outstanding
during the year.

NOTE 2 LEASES

Operating leases generally are for equipment and warehouse space.  Rent expense
on all operating leases, which generally are renewable at the Company's option,
was $37.5 million in 1994, $43.7 million in 1993, and $42.4 million in 1992.
There are no significant future minimum rental commitments under non-cancelable
leases.

NOTE 3 RESEARCH AND DEVELOPMENT

Expenditures for research and development are expensed as incurred, and
generally include costs related to product and process advancements.  Research
and development costs charged to earnings during 1994 were $71.7 million.
Comparable amounts for 1993 and 1992 were $59.2 million and $56.7 million,
respectively.

NOTE 4 DIVESTITURES AND OTHER NONRECURRING ITEMS

All gains from divestitures and nonrecurring charges are recorded in other
income (expense).  None of the divestitures during the past three years were
significant to the Company's consolidated revenues and earnings.

During 1994, the Company recognized a pre-tax gain of $21.1 million ($13.3
million after-tax or $.06 per share) from the sale of the Mrs.  Smith's Frozen
Foods pie business to The J. M. Smucker Co.  The Company also recognized a
pre-tax charge of $20.5 million ($13.1 million after tax or $.06 per share)
primarily from the initial funding of the Kellogg's Corporate Citizenship Fund,
a private trust established for charitable donations.

During 1993, the Company recognized a pre-tax gain of $32.2 million ($24.1
million after tax or $.10 per share) from the sale of Cereal Packaging, Ltd., a
wholly owned subsidiary of Kellogg Company of Great Britain, Ltd., and a
pre-tax gain of $33.7 million ($22.2 million after tax or $.10 per share) from
the sale of the Argentine snack food business. The Company also recognized a
pre-tax charge of $64.3 million ($41.1 million after tax or $.18 per share)
from the write-down of certain assets in Europe and North America.

During 1992, the Company sold Fearn International Inc., a foodservice
subsidiary, resulting in a pre-tax gain of $58.5 million ($39.2 million after
tax or $.16 per share).  The Company also recognized a pre-tax charge of $22.4
million ($13.5 million after tax or $.05 per share) from the disposition of
convenience foods operations in Canada and other North American assets.

NOTE 5  SHAREHOLDERS' EQUITY

Under plans authorized by the Board of Directors, the Company purchased
6,194,500 shares of its common stock in 1994, 9,487,508 shares in 1993, and
3,497,000 shares in 1992.  All purchases are included in treasury stock.  Net
exchange gains or losses resulting from the translation of assets and
liabilities of foreign subsidiaries, except those in highly inflationary
economies, are accumulated in the currency translation component of
shareholders' equity.

Components of shareholders' equity were:

<TABLE>
<CAPTION>
                                                                            (a) Minimum
                                        Capital in                            pension        Currency
                                Common   excess of    Retained    Treasury    liability     translation
(millions)                      stock   par value     earnings     stock     adjustment     adjustment
- ----------------------------------------------------------------------------------------------------
<S>                           <C>       <C>           <C>        <C>        <C>           <C>
Balance, January 1, 1992      $77.4    $60.2          $2,889.1    ($ 880.9)                   $  14.0
Stock options exercised          .1      9.0
Net earnings                                             431.2
Dividends                                               (286.4)                                       
Exchange adjustments                                                                          (144.4) 
Common stock repurchases                                            (224.1)
- ----------------------------------------------------------------------------------------------------
Balance, December 31, 1992     77.5     69.2           3,033.9    (1,105.0)                   (130.4)
Stock options exercised          .1      2.8
Net earnings                                             680.7
Dividends                                               (305.2)
Exchange adjustments                                                                           (36.8)
Minimum pension liability 
 adjustment                                                                       ($25.3)
Common stock repurchases                                            (548.1)
- ----------------------------------------------------------------------------------------------------
Balance, December 31, 1993     77.6     72.0           3,409.4    (1,653.1)        (25.3)     (167.2) 
Stock options exercised                  2.3
Net earnings                                             705.4
Dividends                                               (313.6)
Exchange adjustments                                                                             7.9
Minimum pension liability 
  adjustment                                                                        25.3
Common stock repurchases                                            (327.3)
Other                                   (5.7)                          (.2)
- ----------------------------------------------------------------------------------------------------
Balance, December 31, 1994    $77.6    $68.6          $3,801.2   $(1,980.6)         $0.0     ($159.3)
====================================================================================================
</TABLE>

(a) Refer to Note 8 for explanation of the minimum pension liability
adjustments.
                                              23

<PAGE>   11

NOTE 6 DEBT

Notes payable consist principally of commercial paper borrowings in the United
States at the highest credit rating available, and to a lesser extent, bank
loans of foreign subsidiaries at competitive market rates. U.S. borrowings at
December 31, 1994, were $243.3 million with an effective interest rate of 5.9%
and at December 31, 1993, were $352.9 million with an effective interest rate
of 3.2%.   At December 31, 1994, the Company had $594.3 million of short-term
lines of credit, of which $554.2 million were unused and available for
borrowing on an unsecured basis.

Long-term debt at year-end consisted of:

<TABLE>
<CAPTION>
   (millions)                      1994        1993
- -----------------------------------------------------
<S>                                <C>         <C>
(a) Three-Year Notes due 1997      $200.0
(b) Five-Year Notes due 1998        200.0      $200.0
(c) Five-Year Notes due 1997        299.4       299.2
    Other                            20.7        23.9
- -----------------------------------------------------
                                    720.1       523.1
    Less current maturities           (.9)       (1.5)
- -----------------------------------------------------
    Balance, December 31,          $719.2      $521.6
=====================================================
</TABLE>

(a)   In September 1994, the Company issued $200 million of three-year long-term
      debt consisting of both 8.125% Euro Canadian Dollar Secured Notes and
      5.25% Swiss Franc Secured Notes. These Notes were swapped into U.S. dollar
      obligations, with a variable rate indexed to the Federal Reserve AA
      composite rate on 30-day commercial paper, for the duration of the
      three-year term.

(b)   In October 1993, the Company issued $200 million of five-year 6.25% Euro
      Canadian Dollar Notes which were swapped into 4.629% fixed rate U.S. 
      dollar obligations for the duration of the five-year term.  In 
      December 1993, the Notes were swapped into variable rate debt for a 
      two-year period, indexed to the London Interbank Offered Rate.

(c)   In July 1992, the Company issued $300 million of five-year 5.9% U.S. 
      dollar obligations. The Notes were swapped into variable rate debt for 
      a two-year period expiring July 1994, indexed to the London Interbank 
      Offered Rate.

In August 1993, the Company filed a $200 million "shelf registration" with the
Securities and Exchange Commission which remains unused at December 31, 1994.

Scheduled principal repayments on long-term debt are (in millions): 1996-$2,
1997-$502, 1998-$207, 1999-$1.

Interest paid, net of amounts capitalized, approximated interest expense in
each of the three years ended December 31, 1994. Interest expense capitalized
as part of the construction cost of fixed assets was (in millions): 1994-$6.9;
1993-$7.1: 1992-$4.4.

NOTE 7 STOCK OPTIONS

The Key Employee Long-Term Incentive Plan provides for benefits to be awarded
to executive level employees in the form of stock options, performance shares,
performance units, incentive stock options, restricted stock awards, and other
stock-based awards.  Under this plan, options have been granted with exercise
prices equal to the fair market value of the Company's common stock at the time
of grant, exercisable for a ten-year period following the date of grant.  The
plan also contains a reload option feature.  When Company stock is surrendered
to pay the exercise price of a stock option, the holder of the option is
granted a new option for the number of shares surrendered.  For all options
reloaded, the expiration date is not changed, but the option price becomes the
fair market value of the Company's stock on the date the new reload option is
granted.  Under this plan, options for 10,620,578 and 9,949,433 shares were
available for grant at January 1, 1994, and December 31, 1994, respectively.

In addition, during 1994 shareholders approved the adoption of the Kellogg
Employee Stock Ownership Plan.  This plan is designed to offer stock and other
incentive awards based on Company performance to employees who are not eligible
to participate in the Key Employee Long-Term Incentive Plan.  Under this plan,
during 1994, options for 778,480 shares were granted with exercise prices equal
to fair market value, exercisable for a ten-year period following the date of
grant, subject to vesting rules.  These rules provide for 50% of the options to
vest after three years and the remaining 50% to vest after five years, from
grant date.   Under this plan, options for 5,228,710 shares remain available
for grant at December 31, 1994.

Transactions under these plans were:

<TABLE>
<CAPTION>
                                           Shares       Average price
                                           ------       -------------
<S>                                      <C>               <C>
Under option, January 1, 1993            1,909,382         $52.92
Granted                                    848,885          62.40
Less exercised                            (293,494)         45.46
Less cancelled                             (30,186)         59.10
                                         ---------         ------
Under option, December 31, 1993          2,434,587         $56.95
Granted                                  1,607,984          53.46
Less exercised                             (85,647)         38.20
Less cancelled                            (151,589)         54.85
                                         ---------         ------
Under option, December 31, 1994          3,805,335         $56.03
                                         ==========        ======
Exercisable, December 31, 1994           3,034,195         $57.54
                                         =========         ======
</TABLE>

NOTE 8 PENSION BENEFITS

The Company has a number of U.S. and worldwide pension plans to provide
retirement benefits for its employees.  Benefits for salaried employees are
generally based on salary and years of service, while union employee benefits
are generally a negotiated amount for each year of service.  Plan funding
strategies are influenced by tax regulations.  Plan assets consist primarily of
equity securities with smaller holdings of bonds, real estate, and other
investments.

24

<PAGE>   12

The components of pension expense were:

<TABLE>
<CAPTION>
(millions)                             1994    1993     1992
<S>                                     <C>    <C>     <C>
Service cost                           $29.0   $24.9    $23.7
Interest cost                           60.3    57.8     57.2
Actual (return) loss on plan assets     (3.5)  (76.3)   (22.8)
Net amortization and deferral          (51.0)   26.7    (27.3)
                                       -----   -----    -----
Pension expense - Company plans         34.8    33.1     30.8
Pension expense - multiemployer plans    2.0     3.1      1.5
                                       -----   -----    -----
Total pension expense                  $36.8   $36.2    $32.3
                                       =====   =====    =====

</TABLE>

Reconciliation of funded status of the plans at year-end was:

<TABLE>
<CAPTION>
                                       Underfunded        Overfunded
(millions)                            1994      1993     1994     1993
<S>                                  <C>       <C>      <C>     <C>
Accumulated benefit obligation:
    Nonvested                        $ 5.6   $ 35.3     $ 51.7  $ 26.9
    Vested                            35.0    288.8      592.4   322.3
                                     -----   ------     ------  ------
Total                                 40.6    324.1      644.1   349.2
Projected salary increases            14.6     13.8       89.7    86.3
                                     -----   ------     ------  ------
Projected benefit obligation          55.2    337.9      733.8   435.5
Plan assets at fair value              9.5    279.5      711.9   404.4
                                     -----   ------     ------  ------
Assets (less) greater than
  projected benefit obligation       (45.7)   (58.4)     (21.9)  (31.1)
Unrecognized net (gain) loss           7.7     41.3       83.3    25.7
Unrecognized transition amount        (2.5)    19.3         .4   (14.6)
Unrecognized prior service cost        4.9     46.3       56.3    21.3
Minimum liability adjustment          (1.9)   (96.0)
                                     -----   ------     ------  ------
Prepaid (accrued) pension           ($37.5)  ($47.5)    $118.1  $  1.3
                                     =====   ======     ======  ======
</TABLE>

The underfunded liability in excess of the unamortized prior service cost and
the net transition obligation was recorded as a reduction in shareholders'
equity of $25.3 million, net of tax, as of December 31, 1993.  The shift from
underfunded to overfunded plan status at year-end 1994 versus year-end 1993,
was primarily due to plan funding and an increase in the assumed discount rate,
reducing the accumulated benefit obligation.  The amount of intangible assets
related to underfunded pension plans was correspondingly reduced from $56.9
million at year-end 1993 to $1.9 million at year-end 1994.

The 1993 projected benefit obligation was impacted by plan improvements that
covered most U.S. employees.  All gains and losses are recognized over the
average remaining service period of active employees.

The worldwide weighted averages for actuarially assumed discount rate,
long-term rate of compensation increase, and long-term rate of return on plan
assets were 8.3, 5.3, and 9.5 percent in 1994; 7.9, 5.4, and 9.5 percent in
1993; and 9.2, 6.7, and 9.6 percent in 1992.

The Company and certain subsidiaries sponsor 401K or similar savings plans for
active employees.  Expense related to these plans was (in millions): 1994-$16;
1993-$16; 1992-$17.

NOTE 9 NONPENSION POSTRETIREMENT BENEFITS

Effective January 1, 1992, the Company adopted FAS 106, "Employers' Accounting
for Postretirement Benefits Other Than Pensions".  This standard requires that
the estimated cost of postretirement benefits, principally health care, be
accrued over the period earned rather than expensed as incurred.

The transition effect of adopting FAS 106 on the immediate recognition basis,
as of January 1, 1992, resulted in a charge of $251.6 million ($1.05 per share)
to 1992 earnings, net of approximately $144.6 million of income tax benefit.
The Company adopted FAS 106 on a worldwide basis; however, costs associated
with subsidiaries outside North America are insignificant.

The Company and its North American subsidiaries provide health care and certain
other benefits to substantially all retired employees, their covered
dependents, and beneficiaries. Generally, employees are eligible for these
benefits when one of the following service/age requirements are met: 30 years
and any age; 20 years and age 55; 5 years and age 62.

Components of postretirement benefit expense were:

<TABLE>
<CAPTION>
(millions)                        1994                  1993                  1992
                                  ----                  ----                  ----
<S>                              <C>                   <C>                   <C>
Service cost                      $13.3                 $12.1                 $10.9
Interest cost                      39.2                  38.6                  34.9
Net amortization and deferral       3.1                   1.0   
                                  -----                 -----                 -----
Postretirement benefit expense    $55.6                 $51.7                 $45.8
                                  =====                 =====                 =====
</TABLE>
 

Actuarial assumptions used to determine the accumulated postretirement benefit
obligation include a discount rate of 8.5% for 1994, 7.75% for 1993, and 9% for
1992.  The assumed health care cost trend was 8.5% for 1994, decreasing
gradually to 6% by the year 2000 and remaining at that level thereafter.  These
trend rates reflect the Company's prior experience and management's expectation
that future rates will decline.  Increasing the assumed health care cost trend
rates by 1 percentage point in each year would increase the accumulated
postretirement benefit obligation as of December 31, 1994, by $67.8 million and
postretirement benefit expense for 1994 by $8.4 million.  All gains and losses
are recognized over the average remaining service period of active plan
participants.  The Company's postretirement health care plans currently are not
funded.

                                                    25

<PAGE>   13

The accrued postretirement benefit cost included in the balance sheet at
year-end was:

<TABLE>
<CAPTION>
(millions)                              1994               1993
                                        ----               ----
<S>                                     <C>                <C>
Accumulated benefit obigation:
   Retirees                             $250.7             $251.7
   Active plan participants              254.5              265.0
                                        ------             ------
                                         505.2              516.7 
Unrecognized experience loss               1.0              (47.2)
Unrecognized prior service cost            (.5)               (.5)
                                        ------             ------
Accrued postretirement benefit cost     $505.7             $469.0
                                        ======             ======

</TABLE>

NOTE 10 INCOME TAXES

Effective January 1, 1992, the Company adopted FAS 109, "Accounting for Income
Taxes."  This standard requires the use of the asset and liability approach for
financial  reporting of income taxes.  The Company previously accounted for
income taxes in conformity with FAS 96.  The effect of the accounting change
was not material except for allowing recognition of the tax benefit associated
with the cumulative effect of adopting FAS 106 (refer to Note 9).

Earnings before income taxes and the provision for U.S. federal, state, and
foreign taxes on these earnings were:

<TABLE>
<CAPTION>                                                                  
(millions)                                      1994            1993             1992                      
                                                ----            ----             ----                      
<S>                                          <C>                <C>              <C>                             
Earnings before income taxes and                                            
cumulative effect of accounting change:                                     
  United States                              $  741.1        $  703.3         $  727.3                     
  Foreign                                       388.9           330.8            343.1                     
                                             --------        --------         --------                     
                                             $1,130.0        $1,034.1         $1,070.4                     
Income taxes:                                ========        ========         ========                     
  Currently payable:                                                        
    Federal                                  $  207.4        $  233.0         $  226.8                     
    State                                        42.4            38.0             27.8                     
    Foreign                                     150.3           104.7            132.9                     
                                             --------        --------         --------                     
                                                400.1           375.7            387.5                     
  Deferred:                                                                 
    Federal                                      18.1           (19.4)            (4.2)                    
    State                                          .2            (2.2)            (1.0)                    
    Foreign                                       6.2             (.7)             5.3                     
                                             --------        --------         --------                     
                                                 24.5           (22.3)              .1                     
                                             --------        --------         --------                     
Total income taxes                           $  424.6        $  353.4         $  387.6                     
                                             ========        ========         ========                     
</TABLE>                                            
                                                    
The difference between the U.S. federal statutory tax rate and the Company's
effective rate was:

<TABLE>                                         
<CAPTION>                                                                 
                                                 1994          1993          1992
                                                 ----          ----          ----
<S>                                              <C>           <C>           <C>
U.S. statutory rate                              35.0%         35.0%         34.0%
Foreign rates varying from 35%                    0.2          (1.5)          1.2
State income taxes, net of federal benefit        2.5           2.2           1.7
Other                                             (.1)         (1.5)          (.7)
                                                 ----          ----          ----
Effective income tax rate                        37.6%         34.2%         36.2%
                                                 ====          ====          ====
</TABLE>
                    
The deferred tax assets and  liabilities included in the balance sheet at
year-end were:                    
                    
<TABLE>                    
<CAPTION>                    
                    
                                                     Deferred tax assets             Deferred tax liabilities
(millions)                                           1994          1993                 1994         1993
<S>                                                  <C>         <C>                   <C>          <C>
Current:                                           
    Promotion and advertising                       $  46.0      $  54.4               $  5.8       $  7.5 
    Wages and payroll taxes                            13.9         12.8         
    Pension                                                          1.5                  9.5         10.6
    Health and postretirement benefits                 15.3         13.1                 
    State taxes                                         8.4          9.6                    
    Other                                              22.7         27.9                 13.0        11.4                     
                                                    -------      -------              -------      -------
                                                      106.3        119.3                 28.3         29.5
                                                    -------      -------              -------      -------
    Less valuation allowance                           (4.0)        (5.9)                                 
                                                    -------      -------              -------      -------
                                                      102.3        113.4                 28.3         29.5
                                                    -------      -------              -------      -------
Noncurrent:          
    Depreciation and asset disposals                    7.0          4.9                313.8        301.2
    Postretirement benefits                           177.7        162.3                 28.0         15.4
    Capitalized interest                                3.5          3.7                 32.7         32.6
    State taxes                                         1.7           .7           
    Other                                              13.4         16.6                  7.9          3.2
                                                    -------      -------              -------      -------
                                                      203.3        188.2                382.4        352.4
                                                    -------      -------              -------      -------
    Less valuation allowance                          (13.9)       (10.6)              
                                                    -------      -------              -------      -------
                                                      189.4        177.6                382.4        352.4
                                                    -------      -------              -------      -------
Total deferred taxes                                $ 291.7      $ 291.0              $ 410.7      $ 381.9
                                                    =======      =======              =======      =======
</TABLE>

At December 31, 1994,  foreign subsidiary earnings of $1.27 billion were
considered permanently invested in those businesses.  Accordingly, U.S. income
taxes have not been provided on these earnings.  Foreign withholding taxes of
approximately $57 million would be payable upon remittance of these earnings.
Subject to certain limitations, the withholding taxes would then be available
for use as tax credits against the U.S. tax liability.

Cash paid for income taxes was (in millions): 1994-$396; 1993-$425; 1992-$361.


26

<PAGE>   14

NOTE 11  FINANCIAL INSTRUMENTS AND CREDIT RISK CONCENTRATION

The fair values of the Company's financial instruments are based on carrying
value in the case of short-term items, quoted market prices for derivatives and
investments, and, in the case of long-term debt, incremental borrowing rates
currently available on loans with similar terms and maturities.  The carrying
amounts of the Company's cash, temporary investments, receivables, notes
payable, and long-term debt approximate fair value.

The Company uses derivative financial instruments only for the purpose of
hedging currency, price, and interest rate exposures which exist as a part of
its ongoing business operations.  The Company does not engage in speculative
transactions.

The Company enters into forward contracts and options to hedge against the
adverse impact of fluctuations in foreign currency-denominated receivables,
payables, intercompany loans, and other commitments.  Gains and losses on
forward contracts and options are not significant and are recognized in the
earnings statement in the same period as the hedged transaction.  Gains and
losses related to currency hedges of net investments in foreign subsidiaries
are recorded in the cumulative translation adjustment component of
shareholders' equity.

Forward contracts and options generally have maturities of six months or less
and are entered into with major international financial institutions.  The
notional amounts of open forward contracts and options were $91.2 million and
$77.5 million, at December 31, 1994 and 1993, respectively.

The Company enters into currency and interest rate swaps in connection with
certain debt issues (refer to Note 6 for a description of outstanding swaps).
Currency swaps are used to convert foreign currency-denominated debt to U.S.
dollars; thereby, minimizing the risk of currency fluctuations in these debt
issues.   The Company enters into interest rate swaps to reduce borrowing costs
and to achieve a desired proportion of variable versus fixed rate debt, based
on current and projected market conditions.  Gains and losses from currency and
interest rate swaps are not significant and are recognized over the life of the
debt issue as a component of interest expense.  The notional amounts of
currency and interest rate swaps were $600 million and $723.9 million at
December 31, 1994 and 1993, respectively.

The Company also uses  commodity futures and options to hedge raw material
costs.  Gains and losses realized upon sale or exchange of these contracts are
not significant and are recognized in cost of goods sold.  The notional amounts
of commodity futures and options outstanding at December 31, 1994 and 1993, as
well as related deferred gains or losses, were insignificant.

The Company is exposed to credit loss in the event of nonperformance by
counterparties on foreign exchange contracts, currency and interest rate swaps,
and commodity hedges.  This credit loss is limited to the cost of replacing
these contracts at current market rates.  Management believes that the risk of
such loss is remote.

Financial instruments which potentially subject the Company to concentrations
of credit risk are primarily cash, temporary investments, and accounts
receivable.  The Company places its investments in highly rated financial
institutions and investment grade short-term debt instruments, and limits the
amount of credit exposure to any one entity.  Concentrations of credit risk
with respect to accounts receivable are limited due to the large number of
customers, generally short payment terms, and their dispersion across
geographic areas.

NOTE 12 QUARTERLY FINANCIAL DATA (unaudited)

<TABLE>
<CAPTION>
(millions, except
per share data)          Net sales                    Gross profit
                    1994          1993              1994          1993
                    ----          ----              ----          ----
<S>               <C>           <C>               <C>          <C>
First             $1,611.2      $1,518.4          $  879.2      $  793.4
Second             1,616.9       1,541.6             888.2         785.7
Third              1,741.9       1,669.2             985.7         897.3
Fourth             1,592.0       1,566.2             858.2         830.0
                  --------      --------          --------      --------
                  $6,562.0      $6,295.4          $3,611.3      $3,306.4
                  ========      ========          ========      ========
                       Net earnings               Earnings per share
               
                    1994          1993              1994          1993
                    ----          ----              ----          ---
First               $183.9        $179.2             $ .81         $ .76
Second               151.5         142.7               .68           .62
Third                216.7         209.3               .96           .90
Fourth               153.3         149.5               .70           .66
                  --------      --------           -------      --------
                  $  705.4      $  680.7           $  3.15      $   2.94
                  ========      ========           =======      ========
</TABLE>               
               
The principal market for trading Kellogg shares is the New York Stock Exchange.
The shares are also traded on the Boston, Cincinnati, Midwest, Pacific, and
Philadelphia Stock Exchanges.  On December 31, 1994, the closing price (on the
NYSE)  was $58.125 and there were approximately 29,721 shareholders of record.
Dividends paid per share of common stock increased 6% to $1.40 in 1994, marking
the 38th consecutive year of increase.  Management believes the trend of
increased dividends will continue in 1995.     

Dividends paid and the quarterly price ranges on the New York Stock Exchange
during the last two years were:

<TABLE>
<CAPTION>                                        
1994 - Quarter        Dividend        High           Low
- --------------        --------        ----           ---
<S>                      <C>          <C>           <C>
Fourth                   $ .36        $60.50        $56.38
Third                      .36         57.38         51.25
Second                     .34         56.38         47.75
First                      .34         58.00         48.25
                         -----        ------        ------
                         $1.40          
                         =====        ======        ======
1993          
Fourth                   $ .34        $61.88        $48.75
Third                      .34         54.88         47.25
Second                     .32         61.00         51.00
First                      .32         67.88         59.38
                         -----        ------        ------
                         $1.32          
                         =====        ======        ======
</TABLE>          
          
                                          27     
          
<PAGE>   15
          
NOTE 13 OPERATING SEGMENTS          
          
The Company operates in a single industry - manufacturing and marketing
convenience food products throughout the world. The following table describes
operations by geographic area. Geographic operating profit includes allocated
corporate overhead expenses. Corporate assets are comprised principally of
equity investments, cash, and temporary investments held for general corporate
purposes.

<TABLE>
<CAPTION>
Net sales (a)        
(millions)               1994         % change     1993       % change        1992         % change        
- ----------               ----         --------     ----       --------        ----         --------        
<S>                     <C>            <C>       <C>          <C>          <C>               <C>
United States           $3,840.8         2       $3,783.9        6          $3,564.9           5           
    % of total                59%                      60%                        58%                   
Europe                   1,637.3         9        1,505.9       -8           1,643.6          14           
    % of total                25%                      24%                        27%
Other areas              1,083.9         8        1,005.6        2             982.1           6            
    % of total                16%                      16%                        15%
                        --------        --       --------       --          --------          --
Consolidated            $6,562.0         4       $6,295.4        2          $6,190.6           7           
                        ========        ==       ========       ==          ========          ==

Operating profit(a)
(millions)                 1994       % change     1993       % change        1992         % change
                           ----       --------     ----       --------        ----         --------
United States           $  708.5         8       $  658.0        9          $  602.8           1             
    % of total                61%                      62%                        57%
Europe                     279.3        14          245.1      -13             281.2           8             
    % of total                24%                      23%                        26%
Other areas                174.8         5          165.8       -7             178.8           3        
    % of total                15%                      15%                        17%
                        --------        --       --------       --          --------          --
Consolidated            $1,162.6         9       $1,068.9        1          $1,062.8           3        
                        ========        ==       ========       ==          ========          ==

Identifiable assets(a)
(millions)                  1994      % change    1993       % change         1992         % change           
                            ----      --------    ----       --------         ----         -------- 
United States           $2,242.0        -4       $2,344.8       14          $2,065.1          11        
    % of total                50%                      55%                        51%
Europe                   1,252.6        21        1,036.2       -6           1,106.7          -5     
    % of total                28%                      24%                        28%
Other areas                953.7        14          833.2        4             797.9          -9       
    % of total                21%                      20%                        20%
Corporate assets            19.0       -17           22.9      -49              45.3          74             
    % of total                 1%                       1%                         1%
                        --------        --       --------       --          --------          --
Consolidated            $4,467.3         5       $4,237.1        6          $4,015.0           2         
                        ========        ==       ========       ==          ========          ==
</TABLE>
(a) Includes the results and assets of divested businesses through the date of
divestment. (Refer to Note 4.)

REPORT OF INDEPENDENT ACCOUNTANTS

PRICE WATERHOUSE LLP

To the Shareholders and Board of Directors of Kellogg Company

In our opinion, the accompanying consolidated balance sheet and the related
consolidated statements of earnings and retained earnings and of cash flows
present fairly, in all material respects, the financial position of Kellogg
Company and its subsidiaries at December 31, 1994 and 1993, and the results of
their operations and cash flows for each of the three years in the period ended
December 31, 1994, in conformity with generally accepted accounting principles.
These financial statements are the responsibility of the Company's management;
our responsibility is to express an opinion on these financial statements based
on our audits. We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for the
opinion expressed above.

As discussed in Notes 9 and 10 to the financial statements, during 1992 the
Company changed its methods of accounting for post-retirement benefits other
than pensions and for income taxes.

Price Waterhouse LLP

Battle Creek, Michigan
February 3, 1995





<PAGE>   1


                                 EXHIBIT 21.01

                DOMESTIC AND FOREIGN SUBSIDIARIES OF THE COMPANY
<PAGE>   2




                                 EXHIBIT 21.01

                DOMESTIC AND FOREIGN SUBSIDIARIES OF THE COMPANY


Kellogg (Australia) Pty. Ltd.

Kellogg Canada, Inc.

Kellogg Company of Great Britain, Ltd.

Kellogg de Mexico, S.A. de C.V.

Kellogg (Deutschland) GmbH

Kellogg USA Inc.

<PAGE>   1
                                EXHIBIT 23.01

                       CONSENT OF PRICE WATERHOUSE LLP
<PAGE>   2
                                                                   EXHIBIT 23.01



                      CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Prospectuses
constituting part of the Registration Statements on Form S-3 (Nos.
33-20731,33-38846 and 33-49875) and the Registration Statements on Form S-8
(Nos. 2-77316, 33-27293, 33-27294, 33-40651 and 33-53403) of Kellogg Company of
our report dated February 3, 1995 appearing on page 28 of the Annual Report to
Shareholders which is incorporated in this Annual Report on Form 10-K.  We also
consent to the incorporation by reference of our report on the Financial
Statement Schedule, which appears on page 12 of this form 10-K.


PRICE WATERHOUSE LLP

Battle Creek, Michigan
March 22, 1995


<PAGE>   1
                                EXHIBIT 23.02

                       CONSENT OF PRICE WATERHOUSE LLP
<PAGE>   2
                                                                   EXHIBIT 23.02



                      CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration 
Statement on Form S-8 (No. 33-27294) of Kellogg Company of our report dated 
March 3, 1995 which appears on page 1 of Exhibit 99.01 of this Form 10-K and
to the incorporation by reference in the Registration Statement on Form S-8
(No. 33-27293) of Kellogg Company of our report dated March 3, 1995 which 
appears on page 1 of Exhibit 99.02 of this Form 10-K.


PRICE WATERHOUSE LLP

Battle Creek, Michigan
March 22, 1995


<PAGE>   1
                                EXHIBIT 24.01

                              POWERS OF ATTORNEY

                   AUTHORIZING RICHARD M. CLARK TO EXECUTE

                   THE COMPANY'S ANNUAL REPORT ON FORM 10-K

                 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994

            ON BEHALF OF THE BOARD OF DIRECTORS, AND EACH OF THEM
<PAGE>   2

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M. Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Charles W. Elliott 
                                       --------------------------------
                                            Director



Dated: January 30, 1995
<PAGE>   3

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Claudio X. Gonzalez 
                                       --------------------------------
                                              Director



Dated: January 21, 1995
<PAGE>   4

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Gordon Gund 
                                       --------------------------------
                                             Director



Dated: February 1, 1995
<PAGE>   5

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ W. E. LaMothe     
                                       --------------------------------
                                            Director



Dated: January 31, 1995
<PAGE>   6

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ A. G. Langbo 
                                       --------------------------------
                                            Director



Dated: January 18, 1995
<PAGE>   7

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Russell G. Mawby 
                                       --------------------------------
                                            Director



Dated: January 19, 1995
<PAGE>   8

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Ann McLaughlin 
                                       --------------------------------
                                            Director



Dated: January 23, 1995
<PAGE>   9

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ J. R. Munro 
                                       --------------------------------
                                            Director



Dated: January 20, 1995
<PAGE>   10

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Harold A. Poling 
                                       --------------------------------
                                            Director



Dated: January 20, 1995
<PAGE>   11

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Donald Rumsfeld 
                                       --------------------------------
                                            Director



Dated: January 30, 1995
<PAGE>   12

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ T. P. Smucker 
                                       --------------------------------
                                             Director



Dated: January 24, 1995
<PAGE>   13

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ Dolores D. Wharton 
                                       --------------------------------
                                            Director



Dated: January 25, 1995
<PAGE>   14

                               POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS, That I, the undersigned Director of
Kellogg Company, a Delaware corporation, hereby appoint Richard M.  Clark,
Senior Vice President, General Counsel and Secretary of Kellogg Company, as my
lawful attorney-in-fact and agent, to act on my behalf, with full power of
substitution, in preparing, executing and filing the Company's Annual Report on
Form 10-K for fiscal year ended December 31, 1994, and any exhibits, amendments
and other documents related thereto, with the Securities and Exchange
Commission.  Said filing shall be for the purpose of fulfilling applicable
legal requirements.

         Whereupon, I grant unto said Richard M. Clark full power and authority
to perform all necessary and appropriate acts in connection therewith, and
hereby ratify and confirm all that said attorney-in-fact and agent, or his
substitute, may lawfully do, or cause to be done, by virtue hereof.



                                        s/ John L. Zabriskie 
                                       --------------------------------
                                            Director



Dated: January 20, 1995

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Kellogg
Company and subsidiaries consolidated financial statements for the twelve months
ended December 31, 1994 and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<EXCHANGE-RATE>                                      1
<CASH>                                             266
<SECURITIES>                                         0
<RECEIVABLES>                                      565
<ALLOWANCES>                                       (6)
<INVENTORY>                                        396
<CURRENT-ASSETS>                                 1,434
<PP&E>                                           4,601
<DEPRECIATION>                                 (1,708)
<TOTAL-ASSETS>                                   4,467
<CURRENT-LIABILITIES>                            1,185
<BONDS>                                            719
<COMMON>                                            78
                                0
                                          0
<OTHER-SE>                                          69
<TOTAL-LIABILITY-AND-EQUITY>                     4,467
<SALES>                                          6,562
<TOTAL-REVENUES>                                 6,562
<CGS>                                            2,951
<TOTAL-COSTS>                                    2,951
<OTHER-EXPENSES>                                 2,436
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  45
<INCOME-PRETAX>                                  1,130
<INCOME-TAX>                                       425
<INCOME-CONTINUING>                                705
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       705
<EPS-PRIMARY>                                     3.15
<EPS-DILUTED>                                      0.0
        

</TABLE>

<PAGE>   1
                                EXHIBIT 99.01

             KELLOGG COMPANY AMERICAN FEDERATION OF GRAIN MILLERS

                         SAVINGS AND INVESTMENT PLAN

                          ANNUAL REPORT ON FORM 11-K

                  FOR THE FISCAL YEAR ENDED OCTOBER 31, 1994
<PAGE>   2



                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 11-K

                 ANNUAL REPORT PURSUANT TO SECTION 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


(Mark One)


/X/      Annual report pursuant to Section 15(d) of the Securities and Exchange
         Act of 1934 (Fee required)

         For the fiscal year ended OCTOBER 31, 1994

                                      O R

/ /      Transition report pursuant to Section 15(d) of the Securities and
         Exchange Act of 1934 (No fee required)

         For the transition period from _______________ to _______________ 

         Commission file number 1-4171

         A.      Full title of the plan and the address of the Plan, if
different from that of the issuer named below:

              KELLOGG COMPANY AMERICAN FEDERATION OF GRAIN MILLERS
                          SAVINGS AND INVESTMENT PLAN


         B.      Name of issuer of the securities held pursuant to the plan and
the address of its principal executive office:

                                KELLOGG COMPANY
                               ONE KELLOGG SQUARE
                       BATTLE CREEK, MICHIGAN 49016-3599
<PAGE>   3


KELLOGG COMPANY AMERICAN
FEDERATION OF GRAIN MILLERS
SAVINGS AND INVESTMENT PLAN
FINANCIAL STATEMENTS
AND SCHEDULES
OCTOBER 31, 1994
<PAGE>   4
 
KELLOGG COMPANY AMERICAN FEDERATION OF GRAIN MILLERS
SAVINGS AND INVESTMENT PLAN

INDEX TO OCTOBER 31, 1994 FINANCIAL STATEMENTS


<TABLE>
<CAPTION>
                                                                  Page
<S>                                                               <C>
Report of independent accountants                                  1
                                                                  
Financial statements as of October 31, 1994
 and 1993 and for the year ended October 31, 1994:

  Statement of assets available for benefits                      2-3

  Statement of changes in assets available
   for benefits                                                    4

  Notes to financial statements                                   5-10

Schedules as of and for the year ended October 31, 1994:

  Schedule of assets held outside the master trust                 11

  Schedule of reportable transactions                              12
                                                                  
</TABLE>
<PAGE>   5

                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Trustees and Participants of the
Kellogg Company American Federation
of Grain Millers Savings and Investment Plan


In our opinion, the accompanying statements of assets available for benefits
and the related statement of changes in assets available for benefits present
fairly, in all material respects, the assets available for benefits of the
Kellogg Company American Federation of Grain Millers Savings and Investment
Plan at October 31, 1994 and 1993, and the changes in assets available for
benefits for the year ended October 31, 1994, in conformity with generally
accepted accounting principles.  These financial statements are the
responsibility of the plan's management; our responsibility is to express an
opinion on these financial statements based on our audits.  We conducted our
audits of these statements in accordance with generally accepted auditing
standards which require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing
the accounting principles used and significant estimates made by management,
and evaluating the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for the opinion expressed above.

Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The additional information included on
pages 11 and 12 is presented for purposes of additional analysis and is not a
required part of the basic financial statements but is additional information
required by ERISA.  The fund information in the statements of assets available
for benefits and the statement of changes in assets available for benefits is
presented for purposes of additional analysis rather than to present the assets
available for plan benefits and changes in assets available for benefits of
each fund.  The additional information and the fund information have been
subjected to the auditing procedures applied in the audit of the basic
financial statements and, in our opinion, are fairly stated in all material
respects in relation to the basic financial statements taken as a whole.



PRICE WATERHOUSE LLP

Battle Creek, Michigan
March 3, 1995
<PAGE>   6

KELLOGG COMPANY                                                                2
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

STATEMENT OF ASSETS AVAILABLE FOR BENEFITS, WITH FUND INFORMATION
OCTOBER 31, 1994


<TABLE>
<CAPTION>
                                                                                          FIXED                        COMPANY
                                                              LOAN          BOND          INCOME         EQUITY         STOCK
                                              TOTAL           FUND          FUND           FUND           FUND          FUND
<S>                                      <C>             <C>           <C>           <C>            <C>           <C>
ASSETS:
Receivables:
   Employer contributions                 $    516,046    $        --   $    6,500    $    298,366   $    28,161   $    183,019
   Employee contributions                          (96)                                        (96)
   Interest                                    133,139                                     133,139
                                          ------------    -----------   ----------    ------------   -----------   ------------
       Total receivables                       649,089                       6,500         431,409        28,161        183,019
                                          ------------    -----------   ----------    ------------   -----------   ------------
Investments (Note 1):
   Plan's interest in Master Trust         134,687,224                   4,124,385       3,207,217    21,108,072    106,247,550
   Guaranteed investment contracts         478,739,579                                 478,739,579
   TBC Pooled Funds Daily Liquidity              1,199                                       1,199
   Loans to participants                    10,562,350     10,562,350
                                          ------------    -----------   ----------    ------------   -----------   ------------
       Total investments                   623,990,352     10,562,350    4,124,385     481,947,995    21,108,072    106,247,550
                                          ------------    -----------   ----------    ------------   -----------   ------------
Assets available for benefits             $624,639,441    $10,562,350   $4,130,885    $482,379,404   $21,136,233   $106,430,569
                                          ============    ===========   ==========    ============   ===========   ============
</TABLE>


See accompanying notes to financial statements
<PAGE>   7

KELLOGG COMPANY                                                                3
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

STATEMENT OF ASSETS AVAILABLE FOR BENEFITS, WITH FUND INFORMATION
OCTOBER 31, 1993


<TABLE>
<CAPTION>
                                                                            FIXED                        COMPANY
                                                              BOND          INCOME         EQUITY         STOCK
                                              TOTAL           FUND           FUND           FUND          FUND
<S>                                      <C>             <C>           <C>           <C>            <C>           
Receivables:
   Employer contributions                 $    490,749    $    7,700    $    265,522  $    25,000    $    192,527
   Employee contributions                          178                                                        178
   Interest                                     58,894                        58,894
                                          ------------    -----------   ------------  -----------    ------------   
       Total receivables                       549,821         7,700         324,416       25,000         192,705
                                          ------------    -----------   ------------  -----------    ------------   

Investments:
   Plan's interest in Master Trust         176,897,387     6,266,224      39,394,703   20,604,198     110,632,262
   Guaranteed investment contracts         412,108,992                   412,108,992
   TBC Pooled Funds Daily Liquidity            502,504             3         502,473           11              17
                                          ------------    -----------   ------------  -----------    ------------   
       Total investments                   589,508,883     6,266,227     452,006,168   20,604,209     110,632,279
                                          ------------    -----------   ------------  -----------    ------------   
Assets available for benefits             $590,058,704    $6,273,927    $452,330,584  $20,629,209    $110,824,984
                                          ============    ==========    ============  ===========    ============   
</TABLE>


See accompanying notes to financial statements
<PAGE>   8

KELLOGG COMPANY                                                                4
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

STATEMENT OF CHANGES IN ASSETS AVAILABLE FOR BENEFITS, WITH FUND INFORMATION
OCTOBER 31, 1994


<TABLE>
<CAPTION>
                                                                                          FIXED                        COMPANY
                                                              LOAN          BOND          INCOME         EQUITY         STOCK
                                              TOTAL           FUND          FUND           FUND           FUND          FUND
<S>                                       <C>             <C>           <C>           <C>            <C>           <C>
ASSETS:
Additions to net assets attributable to:
   Employer                                 $  6,731,830    $        --   $    96,306   $  3,712,620   $   370,939   $  2,551,965
   Employee                                   16,561,106                      264,670     10,129,889     1,051,033      5,115,514
   Rollover from other qualified plans               487                           49             49            49            340
                                            ------------    -----------   -----------   ------------   -----------   ------------
       Total contributions                    23,293,423                      361,025     13,842,558     1,422,021      7,667,819
                                            ------------    -----------   -----------   ------------   -----------   ------------

Earnings on Investments:
   Plan's interest in income of Master 
    Trust                                      7,593,582                     (252,991)       581,728     1,090,261      6,174,584
   Interest income                            34,020,024                                  33,991,060        28,964
   Investment services fees                      (28,208)                                    (28,208)
   Trustee fees                                  (93,270)                        (946)       (73,187)       (3,687)       (15,450)
                                            ------------    -----------   -----------   ------------   -----------   ------------

       Total earnings on investments, net     41,492,128                     (253,937)    34,471,393     1,115,538      6,159,134
                                            ------------    -----------   -----------   ------------   -----------   ------------

Net transfers between funds                   10,562,350     10,562,350    (1,646,292)    14,440,226      (246,165)   (12,547,769)
Participant withdrawals                      (30,079,264)                    (413,978)   (26,547,262)     (997,838)    (2,120,186)
New loan distributions                       (10,562,350)                    (189,860)    (6,144,136)     (786,532)    (3,441,822)
Net transfers between Plans                     (125,550)                                    (13,959)                    (111,591)
                                            ------------    -----------   -----------   ------------   -----------   ------------

Net increase (decrease)                       34,580,737     10,562,350    (2,143,042)    30,048,820       507,024     (4,394,415)
                                            ------------    -----------   -----------   ------------   -----------   ------------

Assets available for benefits at
 beginning of year                           590,058,704                    6,273,927    452,330,584    20,629,209    110,824,984
                                            ------------    -----------   -----------   ------------   -----------   ------------

Assets available for benefits at
 end of year                                $624,639,441    $10,562,350   $ 4,130,885   $482,379,404   $21,136,233   $106,430,569
                                            ============    ===========   ==========    ============   ===========   ============
</TABLE>


See accompanying notes to financial statements
<PAGE>   9
                                            
KELLOGG COMPANY                                                                5
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    BASIS OF ACCOUNTING

    The accounts of the Kellogg Company American Federation of Grain Millers
    Savings and Investment Plan ("the Plan") are maintained on the accrual
    basis.  Expenses of administration are paid by Kellogg Company.

    INVESTMENTS

    All investments are reported at current quoted market values except for
    guaranteed insurance contracts, which are reported at contract value and
    represent contributions made plus interest at the contract rate.  The
    following investments exceeded five percent of the assets available for
    benefits at October 31, 1994 and 1993:

<TABLE>
<CAPTION>
                                                            INTEREST                    OCTOBER 31,
          DESCRIPTION                                         RATE                 1994              1993
          <S>                                               <C>           <C>                 <C>
          Prudential Ins. Co. GAC #5669222                   9.00%        $             --    $     35,522,412
          Brundage, Story & Rose Managed
           Synthetic GIC Fund                               Variable             34,537,855
          Hartford Life Ins. GIC                             9.53%                                  34,344,219
          Morgan Bank GIC #41                                9.37%              108,353,894         99,070,947
          John Hancock GAC #5916-10000                       8.30%               59,553,995         83,280,728
          John Hancock GAC #5916-10001                       8.82%               91,720,860         83,966,063
          Putnam Horizon Managed Synthetic
           GIC Fund                                         Variable             34,472,455
          Plan's Interest in Master Trust                   Variable            134,687,224         176,897,387
</TABLE>

    ALLOCATION OF NET INVESTMENT INCOME TO PARTICIPANTS

    Net investment income related to the respective investment options
    described in Note 2 is allocated monthly to participant accounts in
    proportion to their respective ownership at the beginning of the month.

2.  PROVISIONS OF THE PLAN

    PLAN ADMINISTRATION

    The Plan is administered by trustees appointed by Kellogg and the American
    Federation of Grain Millers.

    PLAN PARTICIPATION

    Generally, all Kellogg Company hourly employees belonging to American
    Federation of Grain Millers Union Local Nos. 3, 50, 211, 252, 374 and 401
    are eligible to participate in the Plan.
<PAGE>   10

KELLOGG COMPANY                                                                6
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS


2.  PROVISIONS OF THE PLAN (CONTINUED)

    Subject to limitations prescribed by the Internal Revenue Service,
    participants may elect to contribute from 1 percent to 15 percent of their
    annual wages.  Employee contributions not exceeding 5 percent of wages are
    matched by Kellogg Company at an 80 percent rate, with 12.5 percent of the
    Company match restricted for investment in the Kellogg Company stock fund.
    Employees may contribute to the Plan from their date of hire; however, the
    monthly contributions are not matched by the Company until the participant
    has completed one year of service.

    Participants of the Plan may elect to invest the contributions to their
    accounts as well as their account balances in an equity, bond, fixed income
    or Kellogg Company stock fund or a combination thereof in multiples of one
    percent.

    VESTING

    Participant account balances are fully vested.

    PARTICIPANT LOANS

    Effective September 1, 1994, participants may borrow from their fund
    accounts a minimum of $1,000 up to a maximum equal to the lesser of $50,000
    or 50% of their account balance.  Loan transactions are treated as
    transfers between the Loan fund and the other funds.  Loan terms range from
    12 to 60 months.  Interest is paid at a rate equal to one percent over the
    prime rate.  Principal and interest are paid ratably through monthly
    payroll deductions.

    PARTICIPANT DISTRIBUTIONS

    Participants may elect to withdraw all or a portion of their contributions
    made after October 31, 1978, plus related net investment income.  The
    withdrawal of any participant contributions which were not previously
    subject to income tax under a Plan option effective January 1, 1983, is
    restricted by Internal Revenue Service regulations.  Under certain
    circumstances and subject to approval by the Trustees, participants may
    request withdrawal of a portion of Company contributions and their own
    contributions made prior to November 1, 1978, including net investment
    income thereon.

    Participants who terminate employment before retirement, by reasons other
    than death or disability, may remain in the Plan or receive payment of
    their account balances in a lump sum.  If the account balance is less than
    $3,500 the terminated participant will receive the account balance in a
    lump sum.

    Participants are eligible to retire from the Company at age 62, upon
    reaching 55 with 20 years of service, or after 30 years of service.  Upon
    retirement, disability, or death, a participant's account may be received
    in a lump sum or installment payments.
<PAGE>   11

KELLOGG COMPANY                                                                7
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS


3.  INCOME TAX STATUS

    The Plan administrator has received a favorable letter from the Internal
    Revenue Service regarding the Plan's qualification under applicable income
    tax regulations as an entity exempt from federal income taxes.

4.  MASTER TRUST

    Assets of the Plan have been combined for investment purposes with assets
    of the Kellogg Company Salaried Savings and Investment Plan and Kellogg
    Company sponsored pension plans in a Master Trust.

    The Plan has an undivided interest in the assets held in the Master Trust
    in which interests are determined on the basis of cumulative funds
    specifically contributed on behalf of the Plan adjusted for an allocation
    of income.  Such income allocation is based on the Plan's funds available
    for investment during the year.

    Master Trust assets held by the Plan and the Kellogg Company Salaried
    Savings and Investment Plan at October 31, 1994 and November 1, 1993 and
    the changes in assets for the period ended October 31, 1994 are as follows:
<PAGE>   12
KELLOGG COMPANY
AMERICAN FEDERATION OF GRAIN MILLERS
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENT
- --------------------------------------------------------------------------------
4. MASTER TRUST (CONTINUED)

 KELLOGG COMPANY SAVINGS AND INVESTMENT PLANS: FOR THE PLAN YEAR ENDED 
OCTOBER 31, 1994 SCHEDULE OF ASSETS AND LIABILITIES FOR MASTER TRUST 
INVESTMENT ACCOUNTS

<TABLE>
<CAPTION>
                                                    SHORT TERM                   BOND FUND                    FIXED INCOME FUND
                                                 INVESTMENT ACCOUNT          INVESTMENT ACCOUNT              INVESTMENT ACCOUNT
                                               11/1/93         10/31/94    11/1/93        10/31/94         11/1/93       10/31/94
                                               ------------------------    -----------------------         ----------------------
 <S>                                           <C>             <C>        <C>            <C>              <C>           <C>
 CASH/EQUIVALENTS:
   Non-Interest Bearing                           $0            $2,615    $1,241,113            $0              $0            $0
   Interest Bearing Cash                          $0                $0            $0      $149,329              $0            $0
   Certificates of Deposit                        $0                $0            $0            $0              $0            $0
                                             -------        ----------    ----------    ----------     -----------    ----------
     TOTAL CASH/EQUIVALENTS                       $0            $2,615    $1,241,113      $149,329              $0            $0
                                             -------        ----------    ----------    ----------     -----------    ----------
 RECEIVABLES                                  $2,800            $6,610      $169,592      $355,046        $810,567            $9
                                             -------        ----------    ----------    ----------     -----------    ----------
 GENERAL INVESTMENTS:                                            
   Long Term U.S. Gov't Securities                $0                $0    $8,073,595    $6,909,396     $22,419,505            $0
   Short Term U.S. Gov't Securities               $0                $0            $0            $0      $7,067,866            $0
   Long Term U.S. Municipal Securities            $0                $0            $0            $0     $15,675,216            $0
   Corporate Debt - Long Term                     $0                $0    $2,632,477    $1,816,556              $0            $0
   Corporate Debt - Short Term                    $0                $0      $636,413       $90,822              $0            $0
   Corporate Stocks - Preferred                   $0                $0            $0            $0              $0            $0
   Corporate Stocks - Common                      $0                $0            $0            $0              $0            $0
   Shares of Registered Investment Co.            $0                $0            $0            $0              $0            $0
   Value of Interest in Pooled Funds         $36,821        $1,343,305      $119,119      $279,481      $8,601,784        $2,014
   Guaranteed Investment Contracts                $0                $0            $0            $0      $6,606,406    $7,200,983
                                             -------        ----------    ----------    ----------     -----------    ----------
     TOTAL INVESTMENTS                       $36,821        $1,343,305   $11,461,604    $9,096,255     $60,370,777    $7,202,997
                                             -------        ----------    ----------    ----------     -----------    ----------
     TOTAL ASSETS                            $39,621        $1,352,530   $12,872,309    $9,600,630     $61,181,344    $7,203,006
                                             -------        ----------    ----------    ----------     -----------    ----------
 PAYABLES                                         $0                $0            $0     ($105,531)             $0            $0
                                             -------        ----------    ----------    ----------     -----------    ----------
     TOTAL LIABILITIES                            $0                $0            $0     ($105,531)             $0            $0
                                             -------        ----------    ----------    ----------     -----------    ----------
     NET ASSETS                              $39,621        $1,352,530   $12,872,309    $9,495,099     $61,181,344    $7,203,006
                                             =======        ==========   ===========    ==========     ===========    ==========  
 During the plan year:                                                 
   Total costs of acquisitions of common stock                      $0                          $0                            $0
   Total proceeds from dispositions of common stock                 $0                          $0                            $0
</TABLE>                                                               

<PAGE>   13

KELLOGG COMPANY
AMERICAN FEDERATION OF GRAIN MILLERS
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
4. MASTER TRUST (CONTINUED)

 KELLOGG COMPANY SAVINGS AND INVESTMENT PLANS: FOR THE PLAN YEAR ENDED 
OCTOBER 31, 1994 SCHEDULE OF ASSETS AND LIABILITIES FOR MASTER TRUST 
INVESTMENT ACCOUNTS

<TABLE>
<CAPTION>
                                                         EQUITY FUND                COMPANY STOCK FUND
                                                     INVESTMENT ACCOUNT             INVESTMENT ACCOUNT
                                                  11/1/93         10/31/94       11/1/93        10/31/94
                                               -----------------------------   ---------------------------
<S>                                              <C>            <C>                <C>            <C>
CASH/EQUIVALENTS:
  Non-Interest Bearing                                 $0               $0               $0            $0
  Interest Bearing Cash                                $0               $0               $0            $0
  Certificates of Deposit                              $0               $0               $0            $0
                                              -----------      -----------     ------------  ------------
    TOTAL CASH/EQUIVALENTS                             $0               $0               $0            $0
                                              -----------      -----------     ------------  ------------
RECEIVABLES                                           $49             $221           $1,274        $4,188
                                              -----------      -----------     ------------  ------------

GENERAL INVESTMENTS:
  Long Term U.S. Gov't Securities                      $0               $0               $0            $0
  Short Term U.S. Gov't Securities                     $0               $0               $0            $0
  Long Term U.S. Municipal Securities                  $0               $0               $0            $0
  Corporate Debt - Long Term                           $0               $0               $0            $0
  Corporate Debt - Short Term                          $0               $0               $0            $0
  Corporate Stocks - Preferred                         $0               $0               $0            $0
  Corporate Stocks - Common                   $47,748,019      $52,686,114     $164,142,461  $155,887,191
  Shares of Registered Investment Co.                  $0               $0               $0            $0
  Value of Interest in Pooled Funds               $17,861          $49,776           $1,461    $1,059,640
  Guaranteed Investment Contracts                      $0               $0               $0            $0
                                              -----------      -----------     ------------  ------------
    TOTAL INVESTMENTS                         $47,765,880      $52,735,890     $164,143,922  $156,946,831
                                              -----------      -----------     ------------  ------------
    TOTAL ASSETS                              $47,765,929      $52,736,111     $164,145,196  $156,951,019
                                              -----------      -----------     ------------  ------------
PAYABLES                                               $0               $0               $0            $0
                                              -----------      -----------     ------------  ------------
    TOTAL LIABILITIES                                  $0               $0               $0            $0
                                              -----------      -----------     ------------  ------------
    NET ASSETS                                $47,765,929      $52,736,111     $164,145,196  $156,951,019
                                              ===========      ===========     ============  ============
During the plan year:
  Total costs of acquisitions of 
    common stock                                               $24,238,000                    $15,551,457
  Total proceeds from dispositions of 
    common stock                                               $21,756,000                    $29,132,650
</TABLE>





<PAGE>   14
KELLOGG COMPANY
AMERICAN FEDERATION OF GRAIN MILLERS
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS
- ------------------------------------------------------------------------------
4.  MASTER TRUST (CONTINUED)

                          KELLOGG COMPANY MASTER TRUST
                    FOR THE PLAN YEAR ENDED OCTOBER 31, 1994
             SCHEDULE OF INCOME AND EXPENSES, CHANGES IN NET ASSETS
 AND NET INCREASE (DECREASE) IN NET ASSETS OF MASTER TRUST INVESTMENT ACCOUNTS

<TABLE>
<CAPTION>
                                          SHORT TERM         BOND FUND     FIXED INCOME FUND   EQUITY FUND      COMPANY STOCK
                                       INVESTMENT ACCOUNT ADVISORY ACCOUNT ADVISORY ACCOUNT  ADVISORY ACCOUNT  ADVISORY ACCOUNT
                                       ------------------ ---------------- ----------------- ----------------  ----------------
 <S>                                      <C>               <C>             <C>             <C>                  <C>
 Transfer of Assets Into
   Investment Account                      $177,677,120      $1,223,000          $13,738      $26,355,073         $11,523,034
 Earnings on Investments
   Interest                                     $83,247        $802,017       $1,265,377           $1,743             $24,856
   Dividends                                         $0              $0               $0               $0          $3,929,011
   Corporate Actions                                 $0              $0               $0               $0                  $0
   Pooled Fund Distributions                         $0              $0               $0               $0                  $0
   Miscellaneous                                     $0              $0               $0               $0                  $0
   Net Realized Gain/(Loss)                          $0       ($272,505)      $2,155,134       $3,198,564           ($288,125)
                                          -------------     -----------     ------------     ------------        ------------
 TOTAL ADDITIONS                           $177,760,367      $1,752,512       $3,434,249      $29,555,380         $15,188,776
                                          -------------     -----------     ------------     ------------        ------------
 Transfer of Assets Out of
   Investment Account                     ($176,447,458)    ($4,073,400)    ($54,983,152)    ($23,820,000)       ($28,074,662)
 Fees and Commissions                                $0        ($12,223)        ($67,168)        ($24,489)                 $0
                                          -------------     -----------     ------------     ------------        ------------
 TOTAL DISTRIBUTIONS                      ($176,447,458)    ($4,085,623)    ($55,050,320)    ($23,844,489)       ($28,074,662)
                                          -------------     -----------     ------------     ------------        ------------
 Change in Unrealized Appreciation                   $0     ($1,044,028)     ($2,362,267)       ($740,709)         $5,691,709
                                          -------------     -----------     ------------     ------------        ------------
 NET CHANGE IN ASSETS                        $1,312,909     ($3,377,139)    ($53,978,338)      $4,970,182         ($7,194,177)
                                          -------------     -----------     ------------     ------------        ------------
 NET ASSETS AT 10/31/93                         $39,621     $12,872,238      $61,181,344      $47,765,929        $164,145,196
                                          -------------     -----------     ------------     ------------        ------------
 NET ASSETS AT 10/31/94                      $1,352,530      $9,495,099       $7,203,006      $52,736,111        $156,951,019
                                          =============     ===========     ============     ============        ============
</TABLE>

<PAGE>   15

KELLOGG COMPANY                                                               11
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

SCHEDULE OF ASSETS HELD OUTSIDE THE MASTER TRUST AT OCTOBER 31, 1994
FORM 5500 - ITEM 27A


<TABLE>
<CAPTION>
                                                                             MARKET          UNREALIZED
SECURITY DESCRIPTION                                COST           PRICE      VALUE          GAIN/LOSS
<S>                                          <C>                 <C>        <C>              <C>
TBC, Inc. Pooled Employee Funds                                              
 Daily Liquidity Fund                        $        1,199      1.000      $       1,199     $  --
Loans to participants                            10,562,350      1.000         10,562,350
Brundage Story & Rose Managed                                                
 Synthetic GIC Fund Variable Rate                34,537,855      1.000         34,537,855
Morgan Bank GIC #41                                                          
 9.37% 6/1/96                                   108,353,894      1.000        108,353,894
John Hancock GAC #5916-10000                                                 
 8.30% 6/1/95                                    59,553,995      1.000         59,553,995
John Hancock GAC #5916-10001                                                 
 8.82% 6/1/97                                    91,720,860      1.000         91,720,860
Protective Life Ins. GIC #807-B                                              
 6.08% 1/31/97                                   27,342,907      1.000         27,342,907
Provident Life GIC #627-05439-01A                                            
 6.24% 6/30/97                                   15,719,424      1.000         15,719,424
Protective Life Ins. GIC #893-B                                              
 4.68% 6/1/96                                    13,993,822      1.000         13,993,822
Provident Life GIC #627-05439-02A                                            
 4.60% 6/3/96                                    13,849,126      1.000         13,849,126
Putnam Horizon Managed Synthetic                                             
  GIC Variable Rate 6/1/99                       34,472,455      1.000         34,472,455
Principal Mutual GAC #4-12130-01                                             
 5.30% 12/1/98                                   17,918,080      1.000         17,918,080
Peoples Security Ins #BDA00378FR                                             
 5.15% 12/1/97                                   17,548,893      1.000         17,548,893
Allstate Life Ins. GAC #5686A                                                
 8.13% 12/1/98                                    9,013,575      1.000          9,013,575
Commonwealth Life #ADA00687FR                                                
 7.54% 6/1/98                                    25,701,477      1.000         25,701,477
John Hancock GAC #7605                                                       
 7.87% 12/1/98                                    9,013,216      1.000          9,013,216
                                                                             
                                             $  489,303,128                 $ 489,303,128     $  --
                                                                                                
</TABLE>
<PAGE>   16

KELLOGG COMPANY                                                               12
AMERICAN FEDERATION OF GRAIN MILLERS 
SAVINGS AND INVESTMENT PLAN

SCHEDULE OF REPORTABLE TRANSACTIONS
FORM 5500 ITEM 27D (1)



<TABLE>
<CAPTION>
                                                   CURRENT VALUE AT TRANSACTION DATE         COST OF         NET
                                                    NET                         NET         SECURITIES     REALIZED
IDENTITY OF ISSUE                             PURCHASE PRICE               SALES PRICE          SOLD         GAIN
<S>                                             <C>                       <C>              <C>              <C>
Putnam Horizon Managed Synthetic
 GIC  Variable Rate 6/1/99                      $    34,472,455           $        --      $        --      $   --

Protective Life Ins. GIC #893-B
 4.68% 6/1/96                                        21,083,883                24,818,327       24,818,327

Provident Life GIC #3902A
 4.60% 6/3/96                                        21,050,653                24,875,995       24,875,995

Brundage Story & Rose Managed
 Synthetic GIC Variable Rate                         34,537,855

Prudential Assets GAC #5669222
 9.00% 6/1/94                                           915,955                31,770,155       31,770,155

Hartford Life Ins GIC 9.53% 6/1/94                      939,621                30,756,317       30,756,317

John Hancock GAC #5916-1000
 8.30% 6/1/97                                         6,741,405                30,468,138       30,468,138
</TABLE>


(1)  Represents Plan's interest in a transaction (or a series of transactions
     of the same issue) in excess of five percent of the Plan's assets
     available at November 1, 1993.

<PAGE>   1
                                EXHIBIT 99.02

                           KELLOGG COMPANY SALARIED

                         SAVINGS AND INVESTMENT PLAN

                          ANNUAL REPORT ON FORM 11-K

                  FOR THE FISCAL YEAR ENDED OCTOBER 31, 1994
<PAGE>   2



                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 11-K

                 ANNUAL REPORT PURSUANT TO SECTION 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


(Mark One)


/X/      Annual report pursuant to Section 15(d) of the Securities and Exchange
Act of 1934 (Fee required)

         For the fiscal year ended OCTOBER 31, 1994

                                      OR

/ /      Transition report pursuant to Section 15(d) of the Securities and
Exchange Act of 1934 (No fee required)

         For the transition period from _______________ to _______________ 

         Commission file number 1-4171

         A.      Full title of the plan and the address of the Plan, if
different from that of the issuer named below:

                 KELLOGG COMPANY SALARIED SAVINGS AND INVESTMENT PLAN


         B.      Name of issuer of the securities held pursuant to the plan and
the address of its principal executive office:

                                KELLOGG COMPANY
                               ONE KELLOGG SQUARE
                       BATTLE CREEK, MICHIGAN 49016-3599
<PAGE>   3





KELLOGG COMPANY SALARIED
SAVINGS AND INVESTMENT PLAN
FINANCIAL STATEMENTS
AND SCHEDULES
OCTOBER 31, 1994
<PAGE>   4

KELLOGG COMPANY SALARIED
SAVINGS AND INVESTMENT PLAN

INDEX TO OCTOBER 31, 1994 FINANCIAL STATEMENTS


<TABLE>
<CAPTION>                                                   
                                                                     PAGE
<S>                                                                  <C>
Report of independent accountants                                      1
                                                            
Financial statements as of October 31, 1994                 
 and 1993 and for the year ended October 31, 1994:          
                                                            
  Statement of assets available for benefits                          2-3
  Statement of changes in assets available                  
   for benefits                                                        4
                                                            
  Notes to financial statements                                      5-10
                                                            
Schedules as of and for the year ended October 31, 1994:    
                                                            
  Schedule of assets held outside the master trust                    11
                                                            
  Schedule of reportable transactions                                 12
                                                                        
</TABLE>                                                    
                                                            
<PAGE>   5

                       REPORT OF INDEPENDENT ACCOUNTANTS

To the ERISA Finance Committee
and Participants of the Kellogg Company
Salaried Savings and Investment Plan


In our opinion, the accompanying statements of assets available for benefits
and the related statement of changes in assets available for benefits present
fairly, in all material respects, the assets available for benefits of the
Kellogg Company Salaried Savings and Investment Plan at October 31, 1994 and
1993, and the changes in assets available for benefits for the year ended
October 31, 1994, in conformity with generally accepted accounting principles.
These financial statements are the responsibility of the plan's management; our
responsibility is to express an opinion on these financial statements based on
our audits.  We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement.  An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for the
opinion expressed above.

Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The additional information included on
pages 11 and 12 is presented for purposes of additional analysis and is not a
required part of the basic financial statements but is additional information
required by ERISA.  The fund information in the statements of assets available
for benefits and the statement of changes in assets available for benefits is
presented for purposes of additional analysis rather than to present the assets
available for plan benefits and changes in assets available for benefits of
each fund.  The additional information and the fund information have been
subjected to the auditing procedures applied in the audit of the basic
financial statements and, in our opinion, are fairly stated in all material
respects in relation to the basic financial statements taken as a whole.



PRICE WATERHOUSE LLP

Battle Creek, Michigan
March 3, 1995
<PAGE>   6

KELLOGG COMPANY SALARIED                                                       2
SAVINGS AND INVESTMENT PLAN

STATEMENT OF ASSETS AVAILABLE FOR BENEFITS, WITH FUND INFORMATION
OCTOBER 31, 1994


<TABLE>
<CAPTION>                                                             
                                                                                                                         
                                                                                        FIXED                       COMPANY   
                                                           LOAN           BOND         INCOME         EQUITY         STOCK
                                           TOTAL           FUND           FUND          FUND           FUND          FUND
<S>                                     <C>             <C>           <C>          <C>            <C>             <C>
ASSETS:                                                                                                        
Receivables:                                                                                                   
   Employer contributions               $    391,817   $        -    $   14,237   $    162,273    $    68,377      $   146,930 
   Employee contributions                         96                                        96                 
   Interest                                   76,387                          4         76,383                 
                                           ---------    ---------     ---------     ----------      ---------       ----------
       Total receivables                     468,300                     14,241        238,752         68,377          146,930
                                           ---------    ---------     ---------     ----------      ---------       ----------
                                                                                                               
Investments:                                                                                                   
   Plan's interest in Master Trust        93,050,541                  5,359,818      3,778,593     33,849,932       50,062,198 
   Guaranteed investment contracts       255,403,672                               255,403,672                 
   Loans to participants                   3,465,644    3,465,644                                              
   TBC Pooled Funds Daily Liquidity           14,702                                    14,702                 
                                         -----------    ---------     ---------    -----------     ----------       ----------
       Total investments                 351,934,559    3,465,644     5,359,818    259,196,967     33,849,932       50,062,198
                                         -----------    ---------     ---------    -----------     ----------       ----------
Assets available for benefits           $352,402,859   $3,465,644    $5,374,059   $259,435,719    $33,918,309      $50,209,128
                                        ============   ==========    ==========   ============    ===========      ===========
                                                                                                               
</TABLE>                                                              
                                                                      

See accompanying notes to financial statements
<PAGE>   7

KELLOGG COMPANY SALARIED                                                       3
SAVINGS AND INVESTMENT PLAN

STATEMENT OF ASSETS AVAILABLE FOR BENEFITS, WITH FUND INFORMATION
OCTOBER 31, 1993


<TABLE>
<CAPTION>                                                                 
                                                                                                
                                                                                      FIXED                              COMPANY
                                                                  BOND               INCOME              EQUITY           STOCK
                                             TOTAL                FUND                FUND                FUND            FUND
<S>                                      <C>                 <C>                   <C>               <C>             <C>
Receivables:                                                                                    
   Employer contributions                $    374,141        $   16,411           $    134,963       $    62,702     $   160,065
   Interest                                       557                                      557                      
                                         ------------        ----------           ------------       -----------     -----------
       Total receivables                      374,698            16,411                135,520            62,702         160,065
                                         ------------        ----------           ------------       -----------     -----------
                                                                                                
                                                                                                
Investments:                                                                                    
   Plan's interest in Master Trust        109,106,939         6,631,239             18,378,075        29,881,522      54,216,103
   Guaranteed investment contracts        218,679,509                              218,679,509  
   TBC Pooled Funds Daily Liquidity           206,573                 4                206,530                25              14
                                         ------------        ----------           ------------       -----------     -----------
       Total investments                  327,993,021         6,631,243            237,264,114        29,881,547      54,216,117
                                         ------------        ----------           ------------       -----------     -----------
Assets available for benefits            $328,367,719        $6,647,654           $237,399,634       $29,944,249     $54,376,182
                                         ============        ==========           ============       ===========     ===========
                                                                                                
</TABLE>                                                                  



See accompanying notes to financial statements
<PAGE>   8

KELLOGG COMPANY SALARIED                                                       4
SAVINGS AND INVESTMENT PLAN

STATEMENT OF CHANGES IN ASSETS AVAILABLE FOR BENEFITS, WITH FUND INFORMATION
OCTOBER 31, 1994


<TABLE>
<CAPTION>
                                                                                                                    
                                                                                           FIXED                       COMPANY
                                                     LOAN              BOND                INCOME         EQUITY        STOCK
                                      TOTAL          FUND              FUND                FUND            FUND          FUND
<S>                                <C>            <C>                <C>                <C>            <C>          <C>
Contributions:                       
   Employer                        $  5,615,849     $         -      $  208,302          $ 2,505,813   $   912,145    $ 1,989,589
   Employee                          12,104,928                         592,617            5,436,276     2,529,983      3,546,052
   Loans repaid                             986                                                  986
   Rollover from other qualified     
    plans                               379,552                          65,264              189,435        82,842         42,011
                                     ----------     -----------         -------           ----------     ---------      ---------
       Total contributions           18,101,315                         866,183            8,132,510     3,524,970      5,577,652
                                     ----------     -----------         -------           ----------     ---------      ---------
                                     
Earnings on Investments:             
   Plan's interest in income of      
     Master Trust                     4,760,300                        (273,951)             426,741     1,406,088      3,201,422
   Interest income                   18,068,101                               4           18,043,986        24,109              2
   Trustee fees                         (55,034)                         (1,053)             (40,750)       (5,158)        (8,073)
   Administrative fees                 (152,262)                         (2,092)            (107,170)      (26,613)       (16,387)
                                     ----------     -----------         -------           ----------     ---------      --------- 
       Total earnings on 
         investments, net            22,621,105                        (277,092)          18,322,807     1,398,426      3,176,964
                                     ----------     -----------        -------            ----------     ---------      ----------
Net transfers between funds           3,465,644      3,465,644       (1,600,206)          11,380,957       491,555    (10,272,306)
Participant withdrawals             (16,811,843)                       (166,378)         (14,092,518)     (999,053)    (1,553,894)
Loans to participants                (3,466,631)                        (96,102)          (1,721,630)     (441,838)    (1,207,061)
Net transfers between Plans             125,550                                               13,959                      111,591 
                                     ----------     -----------         -------           ----------     ---------    -----------
Net increase (decrease)              24,035,140      3,465,644       (1,273,595)          22,036,085     3,974,060     (4,167,054)
                                     
Assets available for benefits at     
 beginning of year                  328,367,719                       6,647,654          237,399,634    29,944,249     54,376,182
                                    -----------     ----------        ---------          -----------    ----------     ---------- 
Assets available for benefits at     
 end of year                       $352,402,859     $3,465,644       $5,374,059         $259,435,719   $33,918,309    $50,209,128
                                   ============     ==========       ==========         ============   ===========    =========== 

</TABLE>                             


See accompanying notes to financial statements
<PAGE>   9

KELLOGG COMPANY SALARIED                                                       5
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    BASIS OF ACCOUNTING

    The accounts of the Kellogg Company Salaried Savings and Investment Plan
    ("the Plan") are maintained on the accrual basis.  Expenses of
    administration are paid by the Plan.

    INVESTMENTS

    All investments are reported at current quoted market values except for
    guaranteed insurance contracts, which are reported at contract value and
    represent contributions made plus interest at the contract rate.  The
    following investments exceeded five percent of the assets available for
    benefits at October 31, 1994 and 1993:

<TABLE>
<CAPTION>
                                                            INTEREST                    OCTOBER 31,
          DESCRIPTION                                         RATE               1994              1993
          <S>                                               <C>               <C>               <C>
          Morgan Bank GIC #40                                9.37%             $ 47,895,595       $ 43,792,261
          John Hancock GAC #5917-10000                       8.30%               33,910,889         47,398,082
          John Hancock GAC #5917-10001                       8.82%               52,274,469         47,831,482
          Protective Life Ins. GIC #807-A                    6.08%               17,769,730         16,786,338
          Plan's interest in Master Trust                   Variable             93,050,541        109,106,939
</TABLE>

    ALLOCATION OF NET INVESTMENT INCOME TO PARTICIPANTS

    Net investment income related to the respective investment options
    described in Note 2 is allocated monthly to participant accounts in
    proportion to their respective ownership at the beginning of the month.

2.  PROVISIONS OF THE PLAN

    PLAN ADMINISTRATION

    The Plan is administered by the ERISA Administrative Committee appointed by
    Kellogg Company.

    PLAN PARTICIPATION

    Generally, all salaried employees of Kellogg Company and its U.S.
    subsidiaries are eligible to participate in the Plan.
<PAGE>   10

KELLOGG COMPANY SALARIED                                                       6
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS


2.  PROVISIONS OF THE PLAN (CONTINUED)

    Subject to limitations prescribed by the Internal Revenue Service,
    participants may elect to contribute from 1 percent to 15 percent of their
    annual wages.  Employee contributions not exceeding 5 percent of wages are
    matched by Kellogg Company at an 80 percent rate, with 12.5 percent of the
    Company match restricted for investment in the Kellogg Company stock fund.
    Employees may contribute to the Plan from their date of hire; however, the
    monthly contributions are not matched by the Company until the participant
    has completed one year of service.

    Participants of the Plan may elect to invest the contributions as well as
    their account balances in an equity, bond, fixed income or Kellogg Company
    stock fund or a combination thereof in multiples of one percent.

    VESTING

    Participant account balances are fully vested.

    PARTICIPANT LOANS

    Effective September 1, 1994, participants may borrow from their fund
    accounts a minimum of $1,000 up to a maximum equal to the lesser of $50,000
    or 50% of their account balance.  Loan transactions are treated as
    transfers between the Loan fund and the other funds.  Loan terms range from
    12 to 60 months.  Interest is paid at a rate equal to one percent over the
    prime rate.  Principal and interest are paid ratably through monthly
    payroll deductions.

    PARTICIPANT DISTRIBUTIONS

    Participants may elect to withdraw all or a portion of their contributions
    made after October 31, 1978, plus related net investment income.  The
    withdrawal of any participant contributions which were not previously
    subject to income tax under a Plan option effective January 1, 1983, is
    restricted by Internal Revenue Service regulations.  Under certain
    circumstances and subject to approval by the Trustees, participants may
    request withdrawal of a portion of Company contributions and their own
    contributions made prior to November 1, 1978, including net investment
    income thereon.

    Participants who terminate employment before retirement, by reasons other
    than death or disability, may remain in the Plan or receive payment of
    their account balances in a lump sum.  If the account balance is less than
    $3,500 the terminated participant will receive the account balance in a
    lump sum.

    Participants are eligible to retire from the Company at age 62, upon
    reaching 55 with 20 years of service, or after 30 years of service.  Upon
    retirement, disability, or death, a participant's account may be received
    in a lump sum or installment payments.
<PAGE>   11

KELLOGG COMPANY SALARIED                                                       7
SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS


3.  INCOME TAX STATUS

    The Plan administrator has received a favorable letter from the Internal
    Revenue Service regarding the Plan's qualification under applicable income
    tax regulations as an entity exempt from federal income taxes.

4.  MASTER TRUST

    Assets of the Plan have been combined for investment purposes with assets
    of the Kellogg Company American Federation of Grain Millers Savings and
    Investment Plan and Kellogg Company sponsored pension plans in a Master
    Trust.

    The Plan has an undivided interest in the assets held in the Master Trust
    in which interests are determined on the basis of cumulative funds
    specifically contributed on behalf of the Plan adjusted for an allocation
    of income.  Such income allocation is based on the Plan's funds available
    for investment during the year.

    Master Trust assets held by the Plan and the Kellogg Company American
    Federation of Grain Millers Savings and Investment Plan at October 31, 1994
    and November 1, 1993 and the changes in assets for the period ended October
    31, 1994 are as follows:
<PAGE>   12
KELLOGG COMPANY
SALARIED SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
4. MASTER TRUST (CONTINUED)
 KELLOGG COMPANY SAVINGS AND INVESTMENT PLANS: FOR THE PLAN YEAR ENDED OCTOBER
31, 1994 
SCHEDULE OF ASSETS AND LIABILITIES FOR MASTER TRUST INVESTMENT ACCOUNTS

<TABLE>
<CAPTION>
                                                      SHORT TERM                 BOND FUND                    FIXED INCOME FUND
                                                   INVESTMENT ACCOUNT        INVESTMENT ACCOUNT              INVESTMENT ACCOUNT
                                               11/1/93         10/31/94    11/1/93        10/31/94         11/1/93       10/31/94
                                               ------------------------    -----------------------         ----------------------
 <S>                                           <C>              <C>       <C>             <C>            <C>             <C>
 CASH/EQUIVALENTS:
   Non-Interest Bearing                                 $0       $2,615    $1,241,113            $0              $0            $0
   Interest Bearing Cash                                $0           $0            $0      $149,329              $0            $0
   Certificates of Deposit                              $0           $0            $0            $0              $0            $0
                                               ------------------------    ------------------------        ----------------------
     TOTAL CASH/EQUIVALENTS                             $0       $2,615    $1,241,113      $149,329              $0            $0
                                               ------------------------    ------------------------        ----------------------
 RECEIVABLES                                        $2,800       $6,610      $169,592      $355,046        $810,567            $9
                                               ------------------------    ------------------------        ----------------------

 GENERAL INVESTMENTS:                                                  
   Long Term U.S. Gov't Securities                      $0           $0    $8,073,595    $6,909,396     $22,419,505            $0
   Short Term U.S. Gov't Securities                     $0           $0            $0            $0      $7,067,866            $0
   Long Term U.S. Municipal Securities                  $0           $0            $0            $0     $15,675,216            $0
   Corporate Debt - Long Term                           $0           $0    $2,632,477    $1,816,556              $0            $0
   Corporate Debt - Short Term                          $0           $0      $636,413       $90,822              $0            $0
   Corporate Stocks - Preferred                         $0           $0            $0            $0              $0            $0
   Corporate Stocks - Common                            $0           $0            $0            $0              $0            $0
   Shares of Registered Investment Co.                  $0           $0            $0            $0              $0            $0
   Value of Interest in Pooled Funds               $36,821   $1,343,305      $119,119      $279,481      $8,601,784        $2,014
   Guaranteed Investment Contracts                      $0           $0            $0            $0      $6,606,406    $7,200,983
                                               ------------------------   -------------------------      ------------------------
     TOTAL INVESTMENTS                             $36,821   $1,343,305   $11,461,604    $9,096,255     $60,370,777    $7,202,997
                                               ------------------------   -------------------------     -------------------------
     TOTAL ASSETS                                  $39,621   $1,352,530   $12,872,309    $9,600,630     $61,181,344    $7,203,006
                                               ------------------------  --------------------------     -------------------------
 PAYABLES                                               $0           $0            $0     ($105,531)             $0            $0
                                               ------------------------  --------------------------    --------------------------
     TOTAL LIABILITIES                                  $0           $0            $0     ($105,531)             $0            $0
                                               ------------------------  --------------------------    --------------------------
    NET ASSETS                                     $39,621   $1,352,530   $12,872,309    $9,495,099     $61,181,344    $7,203,006
                                               ========================  ==========================    ==========================
 During the plan year:                                                 
   Total costs of acquisitions of common stock                       $0                          $0                            $0
   Total proceeds from dispositions of common stock                  $0                          $0                            $0
</TABLE>                                                               

<PAGE>   13
     KELLOGG COMPANY                                                         11
     SALARIED SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

4. MASTER TRUST (CONTINUED)
 KELLOGG COMPANY SAVINGS AND INVESTMENT PLANS: FOR THE PLAN YEAR ENDED OCTOBER
31, 1994 SCHEDULE OF ASSETS AND LIABILITIES FOR MASTER TRUST INVESTMENT ACCOUNTS

<TABLE>
<CAPTION>
                                                          EQUITY FUND                   COMPANY STOCK FUND
                                                      INVESTMENT ACCOUNT                INVESTMENT ACCOUNT
                                                     ------------------------         -----------------------
                                                     11/1/93        10/31/94         11/1/93        10/31/94
                                                     -------        --------         -------        --------
     <S>                                           <C>              <C>             <C>           <C>
     CASH/EQUIVALENTS:
       Non-Interest Bearing                                 $0               $0               $0            $0
       Interest Bearing Cash                                $0               $0               $0            $0
       Certificates of Deposit                              $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
         TOTAL CASH/EQUIVALENTS                             $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
     RECEIVABLES                                           $49             $221           $1,274        $4,188
                                                   -----------      -----------     ------------  ------------
     GENERAL INVESTMENTS:
       Long Term U.S. Gov't Securities                      $0               $0               $0            $0
       Short Term U.S. Gov't Securities                     $0               $0               $0            $0
       Long Term U.S. Municipal Securities                  $0               $0               $0            $0
       Corporate Debt - Long Term                           $0               $0               $0            $0
       Corporate Debt - Short Term                          $0               $0               $0            $0
       Corporate Stocks - Preferred                         $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
       Corporate Stocks - Common                   $47,748,019      $52,686,114     $164,142,461  $155,887,191
                                                   -----------      -----------     ------------  ------------
       Shares of Registered Investment Co.                  $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
       Value of Interest in Pooled Funds               $17,861          $49,776           $1,461    $1,059,640
                                                   -----------      -----------     ------------  ------------
       Guaranteed Investment Contracts                      $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
         TOTAL INVESTMENTS                         $47,765,880      $52,735,890     $164,143,922  $156,946,831
                                                   -----------      -----------     ------------  ------------
         TOTAL ASSETS                              $47,765,929      $52,736,111     $164,145,196  $156,951,019
                                                   -----------      -----------     ------------  ------------
     PAYABLES                                               $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
         TOTAL LIABILITIES                                  $0               $0               $0            $0
                                                   -----------      -----------     ------------  ------------
         NET ASSETS                                $47,765,929      $52,736,111     $164,145,196  $156,951,019
                                                   ===========      ===========     ============  ============

     During the plan year:
       Total costs of acquisitions of 
         common stock                                               $24,238,000                    $15,551,457
       Total proceeds from dispositions of 
         common stock                                               $21,756,000                    $29,132,650
</TABLE>


<PAGE>   14
KELLOGG COMPANY                                                            12
SALARIED SAVINGS AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS
4.  MASTER TRUST (CONTINUED) 
               
                         KELLOGG COMPANY MASTER TRUST
                   FOR THE PLAN YEAR ENDED OCTOBER 31, 1994
            SCHEDULE OF INCOME AND EXPENSES, CHANGES IN NET ASSETS
 AND NET INCREASE (DECREASE) IN NET ASSETS OF MASTER TRUST INVESTMENT ACCOUNTS

<TABLE>
<CAPTION>
                                              SHORT TERM         BOND FUND     FIXED INCOME FUND   EQUITY FUND      COMPANY STOCK
                                           INVESTMENT ACCOUNT ADVISORY ACCOUNT ADVISORY ACCOUNT  ADVISORY ACCOUNT  ADVISORY ACCOUNT
                                           ------------------ ---------------- ----------------- ----------------  ----------------
     <S>                                      <C>               <C>             <C>             <C>                  <C>
     Transfer of Assets Into
       Investment Account                      $177,677,120      $1,223,000          $13,738      $26,355,073         $11,523,034
     Earnings on Investments
       Interest                                     $83,247        $802,017       $1,265,377           $1,743             $24,856
       Dividends                                         $0              $0               $0               $0          $3,929,011
       Corporate Actions                                 $0              $0               $0               $0                  $0
       Pooled Fund Distributions                         $0              $0               $0               $0                  $0
       Miscellaneous                                     $0              $0               $0               $0                  $0
       Net Realized Gain/(Loss)                          $0       ($272,505)      $2,155,134       $3,198,564           ($288,125)
                                               ------------      ----------       ----------      -----------        ------------
     TOTAL ADDITIONS                           $177,760,367      $1,752,512       $3,434,249      $29,555,380         $15,188,776
                                               ------------      ----------       ----------      -----------        ------------
     Transfer of Assets Out of
       Investment Account                     ($176,447,458)    ($4,073,400)    ($54,983,152)    ($23,820,000)       ($28,074,662)
     Fees and Commissions                                $0        ($12,223)        ($67,168)        ($24,489)                 $0
                                               ------------      ----------       ----------      -----------        ------------
     TOTAL DISTRIBUTIONS                      ($176,447,458)    ($4,085,623)    ($55,050,320)    ($23,844,489)       ($28,074,662)
                                               ------------      ----------       ----------      -----------        ------------
     Change in Unrealized Appreciation                   $0     ($1,044,028)     ($2,362,267)       ($740,709)         $5,691,709
                                               ------------      ----------       ----------      -----------        ------------
     NET CHANGE IN ASSETS                        $1,312,909     ($3,377,139)    ($53,978,338)      $4,970,182         ($7,194,177)
                                               ------------      ----------       ----------      -----------        ------------
     NET ASSETS AT 10/31/93                         $39,621     $12,872,238      $61,181,344      $47,765,929        $164,145,196
                                               ------------      ----------       ----------      -----------        ------------
     NET ASSETS AT 10/31/94                      $1,352,530      $9,495,099       $7,203,006      $52,736,111        $156,951,019
                                               ============      ==========       ==========      ===========        ============
</TABLE> 



<PAGE>   15
                                                                              13
KELLOGG COMPANY SALARIED                                                     
SAVINGS AND INVESTMENT PLAN

SCHEDULE OF ASSETS HELD OUTSIDE THE MASTER TRUST AT OCTOBER 31, 1994
FORM 5500 - ITEM 27A


<TABLE>
<CAPTION>
                                                                                    MARKET       UNREALIZED
SECURITY DESCRIPTION                                  COST         PRICE             VALUE       GAIN/LOSS
<S>                                          <C>                  <C>        <C>                   <C>
TBC, Inc. Pooled Employee Funds                                               
 Daily Liquidity Fund                        $        14,702      1.000      $        14,702       $  -
                                                                              
Loans to participants                              3,465,644      1.000            3,465,644
                                                                              
Brundage Story & Rose Managed                                                 
 Synthetic GIC Fund Variable Rate                 17,555,441      1.000           17,555,441
                                                                              
Morgan Bank GIC #40                                                           
 9.37% 6/1/96                                     47,895,595      1.000           47,895,595
                                                                              
John Hancock GAC #5917-10000                                                  
 8.30% 6/1/95                                     33,910,889      1.000           33,910,889
                                                                              
John Hancock GAC #5917-10001                                                  
 8.82% 6/1/97                                     52,274,469      1.000           52,274,469
                                                                              
Protective Life Ins. GIC #807-A                                               
 6.08% 1/31/97                                    17,769,730      1.000           17,769,730
                                                                              
Provident Life GAC #627-05437-01A                                             
 6.24% 6/30/97                                    13,244,699      1.000           13,244,699
                                                                              
Protective Life Ins. GIC #893-A                                               
 4.86% 6/1/96                                      7,436,677      1.000            7,436,677
                                                                              
Provident Life GAC #627-05437-02A                                             
 4.60% 6/3/96                                      7,451,503      1.000            7,451,503
                                                                              
Principal Mutual GAC #4-11730-01                                              
 5.30% 12/1/98                                     7,848,968      1.000            7,848,968
                                                                              
Putnam Horizon Managed Synthetic                                              
 GIC Variable Rate 6/1/99                         17,514,354      1.000           17,514,354
                                                                              
Peoples Security Ins Co #BDA00379FR                                           
 5.15% 12/1/97                                     8,194,170      1.000            8,194,170
                                                                              
Allstate Life Insurance GAC #5686                                             
 8.13% 12/1/98                                     5,004,426      1.000            5,004,426
                                                                              
Commonwealth Life #ADA00668FR                                                 
 7.54% 6/1/98                                     14,298,523      1.000           14,298,523
                                                                              
John Hancock GAC #7606                                                        
 7.87% 12/1/98                                     5,004,228      1.000            5,004,228
                                             ---------------                 ---------------       -----
                                                                              
                                             $   258,884,018                 $   258,884,018       $  -
                                             ===============                 ===============       =====
</TABLE>                                                                      


<PAGE>   16

KELLOGG COMPANY SALARIED                                                     14
SAVINGS AND INVESTMENT PLAN

SCHEDULE OF REPORTABLE TRANSACTIONS
FORM 5500 ITEM 27D(1)



<TABLE>
<CAPTION>
                                                 CURRENT VALUE AT TRANSACTION DATE          COST OF          NET
                                                       NET                    NET          SECURITIES      REALIZED
IDENTITY OF ISSUE                                PURCHASE PRICE           SALES PRICE        SOLD           GAIN
<S>                                             <C>                       <C>              <C>              <C>
Protective Life Ins. GIC #893-A                  
 4.86% 6/1/96                                   $  11,580,632           $  13,007,164  $  13,007,164       $   -
                                                                                        
Provident Life GAC #3702A                                                               
 4.60% 6/3/96                                      11,504,600              12,949,494     12,949,494
                                                                                        
John Hancock GAC 5917-10000                                                             
 8.30% 6/1/95                                       3,861,796              17,348,990     17,348,990
                                                                                        
Putnam Horizon Managed Synthetic                                                        
 GIC Variable Rate 6/1/99                          17,514,354
                                                 
Brundage Story & Rose Managed                    
 Synthetic Fund Variable Rate                      17,555,441
</TABLE>                                         
                                                 
(1)  Represents Plan's interest in a transaction (or a series of transactions
     of the same issue) in excess of five percent of the Plan's assets
     available at November 1, 1993.


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission