KELLOGG CO
SC 13G/A, 1996-02-14
GRAIN MILL PRODUCTS
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549

                                SCHEDULE 13G

                  UNDER THE SECURITIES EXCHANGE ACT OF 1934
                             (Amendment No. 18)


                                 Kellogg Co.
           ------------------------------------------------------
                              (Name of Issuer)

                                Common Stock
           ------------------------------------------------------
                       (Title of Class of Securities)

                                  487836108
           ------------------------------------------------------
                               (Cusip Number)


Check the following if a fee is being paid with this
statement ___.    (A fee is not required only if the
filing person:

(1) has a previous statement on file reporting
beneficial ownership of more than five percent of the
class of securities described in Item 1;
 and (2) has filed no amendment subsequent thereto
reporting beneficial ownership of five percent or
less of such class.) (See Rule 13d-7.)


*The remainder of this cover page shall be filled out
for a reporting person's initial filing on this form
with respect to the subject class of securities, and
for any subsequent amendment containing information
which would alter the disclosures provided in a prior
cover page.

The information required in the remainder of this
cover page shall not be deemed to be "filed" for the
purpose of Section 18 of the Securities Exchange Act
of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however,
see the Notes).





                     (Continued on the following page(s)

                                 Page 1 of 5
<PAGE>   2
 ----------------------                               -----------------------
|CUSIP NO.  487836108  |                13G          |PAGE 2 OF 5     PAGES  |
|           -----------|                             |                       |
 ----------------------                               -----------------------

 ----------------------------------------------------------------------------
| 1 | NAME OF REPORTING PERSON                                               |
|   |                                                                        |
|   | S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON                      |
|   |                                                                        |
|   | KeyCorp                                                                |
|   | I.R.S. Employer Identification No. 14-1538208                          |
|---|------------------------------------------------------------------------|
| 2 | CHECK THE APPROPRIATE BOX IF A                                         |
|   | MEMBER OF A GROUP*                                                     |
|   |                                             (a)                        |
|   |                                                                        |
|   |           Not Applicable                    (b)                        |
|---|------------------------------------------------------------------------|
| 3 | SEC USE ONLY                                                           |
|   |                                                                        |
|   |                                                                        |
|---|------------------------------------------------------------------------|
| 4 | CITIZENSHIP OR PLACE OF ORGANIZATION                                   |
|   |                                                                        |
|   | State of Ohio                                                          |
 ---------------------------------------------------------------------------- 
                             | 5 |  SOLE VOTING POWER            241,688     |
                             |   |                                           |
         Number of           |---|-------------------------------------------|
          Shares             | 6 |  SHARED VOTING                            |
        Beneficially         |   |  POWER                      7,369,757     |
          Owned By           |---|-------------------------------------------|
       Each Reporting        | 7 |  SOLE DISPOSITIVE                         |
         Person With         |   |  POWER                     18,170,394     |
                             |---|-------------------------------------------|
                             | 8 |  SHARED DISPOSITIVE POWER   7,318,872     |
                             |   |                                           |
 ----------------------------------------------------------------------------|
| 9 | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH                            |
|   | REPORTING PERSON                                                       |
|   |             25,526,514                                                 |
|-- |------------------------------------------------------------------------|
|-- |                                                                        |
|10 | CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)                           |
|   | EXCLUDES CERTAIN SHARES*                                               |
|   |           Not Applicable                                               |
|---|------------------------------------------------------------------------|
|   | PERCENT OF CLASS REPRESENTED BY                                        |
|11 | AMOUNT IN ROW 9                                                        |
|   |                11.7%                                                   |
|---|----------------------------------------------------------------------- |
|12 | TYPE OF REPORTING PERSON*                                              |
|   |                 HC                                                     |
 ----------------------------------------------------------------------------  
                                                                              
 EC  745 (6-80)                          *SEE INSTRUCTIONS BEFORE FILING OUT   
                                                                              
                                                                              
                                                                              
                                                                              
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<PAGE>   3
                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON  D.C.  20549

                                SCHEDULE 13G

                    Under the Securities and Exchange Act
                         of 1934 (Amendment No. 18)

 ITEM 1 (A).  NAME OF ISSUER:

 Kellogg Company
 -----------------------------------------------------------------------------

 ITEM 1 (B).  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

 P.O. Box 3599
 One Kellogg Square
 -----------------------------------------------------------------------------
 Battle Creek, Michigan 49016-3599
 -----------------------------------------------------------------------------

 ITEM 2 (A).  NAME OF PERSON FILING:

 KeyCorp
 -----------------------------------------------------------------------------

 ITEM 2 (B).  ADDRESS OF PRINCIPAL BUSINESS OFFICE:

 127 Public Square
 -----------------------------------------------------------------------------
 Cleveland,  Ohio  44114-1306
 -----------------------------------------------------------------------------

 ITEM 2 (C).  PLACE OF ORGANIZATION:

 State of Ohio
 -----------------------------------------------------------------------------

 ITEM 2 (D).  TITLE OF CLASS OF SECURITIES:

 Common Stock
 -----------------------------------------------------------------------------

 ITEM 2 (E).  CUSIP NUMBER:

 487836108
 -----------------------------------------------------------------------------

 ITEM 3.         IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B),  OR 
                  13D - 2 (B), INDICATE TYPE OF PERSON FILING:

 Person filing is a Parent Holding Company, in accordance with 240.13d -
 -----------------------------------------------------------------------------
 1(b)(ii)(G)
 -----------------------------------------------------------------------------





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<PAGE>   4
ITEM 4.   OWNERSHIP:
          
          
          (a)  Amount of beneficially owned:             25,526,514  shares
                                                         ------------------
          (b)  Percent of class:                                      11.7%
                                                         ------------------
          (c)  Number of shares as to which such person has:
          
              (i)Sole power to vote or to direct the vote           241,688
                                                               ------------
             (ii)Shared power to vote or to direct the vote       7,369,757
                                                               ------------
            (iii)Sole power to dispose or to direct the        
                   disposition of                                18,170,394
                                                               ------------
             (iv)Shared power to dispose or to direct the      
                   disposition of                                 7,318,872
                                                               ------------
          
ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
          
          
          Not Applicable
          --------------
          
ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON
          BEHALF OF ANOTHER PERSON:
          
          Other persons are known to have the right
          to receive or the power to direct the
          receipt of dividends or the proceeds from
          the sale of these securities.  Those
          persons whose interest relates to more than
          five percent of the class are: 
          None
          ----

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE
          SUBSIDIARIES WHICH ACQUIRED THE SECURITY
          BEING REPORTED ON BY THE PARENT HOLDING
          COMPANY:
          
          Identification:    Key Trust Company of Ohio, Key Trust
                             ------------------------------------
                             Company-Indiana, Key Trust Company, 
                             ------------------------------------
                             Key Trust Company-Northwest, Key
                             --------------------------------
                             Trust Company-Maine, Key Trust Company-
                             ---------------------------------------
                             Florida
                             -------

          Classification:    (B) Banks as defined by Section 3 (A)(6) of the
                             -----------------------------------------------
                             Act.
                             ----

          Identification:    Society Asset Management, Inc.
                             ------------------------------

          Classification:    Registered investment advisor
                             -----------------------------


ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:


          Not Applicable
          --------------

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP:


          Not Applicable
          --------------

                                     4 of 5
<PAGE>   5
ITEM 10.  CERTIFICATION

The undersigned expressly declares that the filing of
the Schedule 13G shall not be construed as an
admission that the undersigned is, for purposes of
Section 13(d) and 13(g) of the Securities Exchange
Act of 1934, the beneficial owner of any securities
covered by this Schedule 13G.

By signing below, I certify that, to the best of my
knowledge and belief, the securities referred to
above were not acquired for the purpose of and do not
have the  effect of changing or influencing the
control of the issuer of such securities and were not
acquired in connection with or as a participant in
any transaction having such purposes or effect.

After reasonable inquiry and to the best of my
knowledge and belief, I certify that the information
set forth in this statement is true, complete and
correct.



Date: February 14, 1996



KeyCorp

By:

R. B. Heisler Jr.,
Executive Vice President and Group Executive 
Personal Financial Services





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