<PAGE> 1
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. 19)*
KELLOGG COMPANY
----------------------------------------
(NAME OF ISSUER)
COMMON STOCK
----------------------------------------
(TITLE OF CLASS OF SECURITIES)
487836 10 8
----------------------------------------
(CUSIP NUMBER)
*THE REMAINDER OF THIS COVER PAGE SHALL BE FILLED OUT FOR A REPORTING PERSON'S
INITIAL FILING ON THIS FORM WITH RESPECT TO THE SUBJECT CLASS OF SECURITIES, AND
FOR ANY SUBSEQUENT AMENDMENT CONTAINING INFORMATION WHICH WOULD ALTER THE
DISCLOSURES PROVIDED IN A PRIOR COVER PAGE.
THE INFORMATION REQUIRED IN THE REMAINDER OF THIS COVER PAGE SHALL NOT BE DEEMED
TO BE "FILED" FOR THE PURPOSES OF SECTION 18 OF THE SECURITIES EXCHANGE ACT OF
1934 ("ACT") OR OTHERWISE SUBJECT TO THE LIABILITIES OF THAT SECTION OF THE ACT
BUT SHALL BE SUBJECT TO ALL OTHER PROVISIONS OF THE ACT (HOWEVER, SEE THE
NOTES).
Page 1 of 4 pages
<PAGE> 2
- --------------------- -----------------
CUSIP NO. 487836 10 8 13G Page 2 of 4 Pages
- --------------------- -----------------
-----------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
GEORGE GUND III
-----------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(A) [ ]
(B) [ X ]
-----------------------------------------------------------------------
3 SEC USE ONLY
-----------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
UNITED STATES OF AMERICA
-----------------------------------------------------------------------
5 SOLE VOTING POWER
224,000
NUMBER OF ---------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 49,453,098
OWNED BY ---------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING -0-
PERSON ---------------------------------------------------
WITH 8 SHARED DISPOSITIVE POWER
14,056,692
---------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
49,677,098
-----------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
-----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
12.1%
-----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN The filing of this statement shall not be
construed as an admission that the reporting
person is, for the purposes of Section 13(d)
or 13(g) of the Act, the beneficial owner of
all of the securities covered by this
statement.
-----------------------------------------------------------------------
* SEE INSTRUCTION BEFORE FILLING OUT!
Page 2 of 4 pages
<PAGE> 3
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
UNDER THE SECURITIES EXCHANGE ACT OF 1934
TEXT OF SCHEDULE 13G
AMENDMENT NO. 19
ITEM 1(A). Name of Issuer: Kellogg Company
ITEM 1(B). Address of Issuer's Principal Executive Offices:
235 Porter Street, Battle Creek, Michigan 49106
ITEM 2(A). Name of Person Filing: George Gund III
ITEM 2(B). Address of Principal Business Office, or, if none, Residence:
1821 Union Street, San Francisco, California 94123
ITEM 2(C). Citizenship: U.S.A.
ITEM 2(D). Title of Class of Securities: Common Stock
ITEM 2(E). CUSIP Number: 487836 10 8
ITEM 3. Not applicable.
ITEM 4. Ownership:
(a) Amount Beneficially Owned: 49,677,098
(b) Percent of Class: 12.1%
(c) Number of shares as to which such persons has:
(i) sole power to vote or to direct the vote: 224,000
(ii) shared power to vote or to direct the vote: 49,453,098**
(iii) sole power to dispose or direct the disposition of: -0-
(iv) shared power to dispose or to direct the disposition of:
14,056,692**
ITEM 5. Ownership of five percent or less of a class. Not applicable.
ITEM 6. Ownership of more than five percent on behalf of another person.
Yes. Key Trust Company of Ohio, N.A., as Trustee of certain
trusts.
Page 3 of 4 pages
<PAGE> 4
ITEM 7. Identification and classification of the subsidiary which
acquired the security being reported on by the parent holding
company. Not applicable.
ITEM 8. Identification and classification of members of the group. Not
applicable.
ITEM 9. Notice of dissolution of group. Not applicable.
ITEM 10. Certification. Not applicable.
The filing of this statement shall not be construed as an admission
that the reporting person is, for purposes of Section 13(d) or 13(g) of the
Act, the beneficial owner of all of the securities covered by this
statement.
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.
**Note: The number of shares noted in Items 4(c)(ii) and 4(c)(iv) includes
11,940,000 shares held by a nonprofit foundation of which the
reporting person is one of five trustees and one of nine members, as
to which shares any beneficial ownership is hereby disclaimed.
Dated: February 11, 1998 /s/ GEORGE GUND III
-- ----------------------
GEORGE GUND III
Page 4 of 4 pages
