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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
(Mark One)
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 1998
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
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Commission file number 1-4171
KELLOGG COMPANY
State of Incorporation--Delaware IRS Employer Identification No.38-0710690
One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599
Registrant's telephone number: 616-961-2000
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
Yes X No
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Common Stock outstanding October 30, 1998 - 405,305,148 shares
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KELLOGG COMPANY
INDEX
<TABLE>
<CAPTION>
PART I - Financial Information Page
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<S> <C>
Item 1:
Consolidated Balance Sheet - September 30, 1998, and
December 31, 1997 2
Consolidated Statement of Earnings - three and nine months
ended September 30, 1998 and 1997 3
Consolidated Statement of Cash Flows - nine months ended
September 30, 1998 and 1997 4
Notes to Consolidated Financial Statements 5-7
Item 2:
Management's Discussion and Analysis of Financial Condition
and Results of Operations 8-15
PART II - Other Information
Item 4:
Submission of Matters to a Vote of Security Holders 16
Item 6:
Exhibits and Reports on Form 8-K 16
Signatures 17
Exhibit Index 18
</TABLE>
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<TABLE>
<CAPTION>
CONSOLIDATED BALANCE SHEET
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KELLOGG COMPANY AND SUBSIDIARIES SEPTEMBER 30 December 31,
(millions, except per share data) 1998 1997
(unaudited) *
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<S> <C> <C>
CURRENT ASSETS
Cash and cash equivalents $204.2 $173.2
Accounts receivable, net 737.9 587.5
Inventories:
Raw materials and supplies 134.4 135.0
Finished goods and materials in process 303.4 299.3
Other current assets 240.1 272.7
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TOTAL CURRENT ASSETS 1,620.0 1,467.7
PROPERTY, net of accumulated depreciation
of $2,322.4 and $2,207.3 2,841.3 2,773.3
OTHER ASSETS 656.7 636.6
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TOTAL ASSETS $5,118.0 $4,877.6
==========================================================================
CURRENT LIABILITIES
Current maturities of long-term debt $202.0 $211.2
Notes payable 596.9 368.6
Accounts payable 393.9 328.0
Income taxes 80.7 30.5
Other current liabilities 670.1 719.0
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TOTAL CURRENT LIABILITIES 1,943.6 1,657.3
LONG-TERM DEBT 1,415.7 1,415.4
NONPENSION POSTRETIREMENT BENEFITS 435.4 444.1
DEFERRED INCOME TAXES AND OTHER LIABILITIES 367.2 363.3
SHAREHOLDERS' EQUITY
Common stock, $.25 par value 103.8 103.7
Capital in excess of par value 104.0 92.6
Retained earnings 1,416.2 1,240.4
Treasury stock, at cost (376.7) (157.3)
Accumulated other comprehensive income (291.2) (281.9)
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TOTAL SHAREHOLDERS' EQUITY 956.1 997.5
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TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $5,118.0 $4,877.6
==========================================================================
*Condensed from audited financial statements.
</TABLE>
Refer to Notes to Consolidated Financial Statements
2
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<TABLE>
<CAPTION>
CONSOLIDATED STATEMENT OF EARNINGS (Results are unaudited)
=======================================================================================================
KELLOGG COMPANY AND SUBSIDIARIES Three months ended September 30, Nine months ended September 30,
(millions, except per share data) 1998 1997 1998 1997
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<S> <C> <C> <C> <C>
NET SALES $1,805.8 $1,803.8 $5,162.2 $5,212.4
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Cost of goods sold 868.9 859.4 2,470.3 2,498.2
Selling and administrative expense 691.0 587.8 1,902.6 1,789.0
Non-recurring charges - 9.7 - 21.9
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OPERATING PROFIT 245.9 346.9 789.3 903.3
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Interest expense 30.5 27.7 88.6 80.1
Other income (expense), net (0.1) (2.7) 4.8 (0.5)
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EARNINGS BEFORE INCOME TAXES 215.3 316.5 705.5 822.7
Income taxes 73.4 109.3 249.7 291.3
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NET EARNINGS $141.9 $207.2 $455.8 $531.4
EARNINGS PER SHARE (BASIC AND DILUTED) $.35 $.50 $1.12 $1.28
DIVIDENDS PER SHARE $.235 $.225 $.685 $.645
AVERAGE SHARES OUTSTANDING 406.7 412.6 408.6 415.1
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</TABLE>
Refer to Notes to Consolidated Financial Statements
3
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<TABLE>
<CAPTION>
CONSOLIDATED STATEMENT OF CASH FLOWS (Results are unaudited)
===================================================================================
KELLOGG COMPANY AND SUBSIDIARIES Nine months ended September 30,
(millions) 1998 1997
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OPERATING ACTIVITIES
<S> <C> <C>
Net earnings $455.8 $531.4
Items in net earnings not requiring cash:
Depreciation and amortization 204.8 209.7
Deferred income taxes 39.6 31.5
Non-recurring charges, net of cash paid - 4.3
Other 13.2 (6.7)
Postretirement benefit plan contributions (61.1) (88.7)
Changes in operating assets and liabilities (85.4) 17.6
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NET CASH PROVIDED BY OPERATING ACTIVITIES 566.9 699.1
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INVESTING ACTIVITIES
Additions to properties (251.0) (220.4)
Acquisitions of businesses (23.1) (24.1)
Other 8.4 9.0
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NET CASH USED IN INVESTING ACTIVITIES (265.7) (235.5)
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FINANCING ACTIVITIES
Net reductions of notes payable (171.7) (371.0)
Issuances of long-term debt 400.0 1,000.0
Reductions of long-term debt (8.2) (510.0)
Net issuances of common stock 13.6 62.0
Common stock repurchases (221.5) (334.0)
Cash dividends (280.0) (267.7)
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NET CASH USED IN FINANCING ACTIVITIES (267.8) (420.7)
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Effect of exchange rate changes on cash (2.4) (12.3)
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Increase in cash and cash equivalents 31.0 30.6
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Cash and cash equivalents at beginning of period 173.2 243.8
CASH AND CASH EQUIVALENTS AT END OF PERIOD $204.2 $274.4
===================================================================================
Refer to Notes to Consolidated Financial Statements
</TABLE>
4
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Notes to Consolidated Financial Statements
for the three and nine months ended September 30, 1998 (Unaudited)
1. Accounting policies
The unaudited interim financial information included herein reflects the
adjustments (consisting solely of normal recurring adjustments) which are, in
the opinion of management, necessary for a fair presentation of the results of
operations, financial position, and cash flows for the periods presented. Such
interim information should be read in conjunction with the financial statements
and notes thereto contained on pages 23 to 32 of the Company's 1997 Annual
Report. The accounting policies used in preparing these financial statements are
the same as those summarized in the Company's 1997 Annual Report. Certain
amounts for 1997 have been reclassified to conform with current period
classifications.
In June 1998, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 133 (SFAS #133) "Accounting for Derivative
Instruments and Hedging Activities." This Statement establishes accounting and
reporting standards for derivative instruments, requiring recognition of the
fair value of all derivatives as assets or liabilities on the balance sheet. If
defined conditions are met, a derivative may be designated as a hedge of certain
underlying exposures. This designation determines the timing of recognition and
classification of periodic changes in the fair value of the derivative. SFAS
#133 is generally effective for financial statements for fiscal years beginning
after June 15, 1999, with earlier application permitted as of the beginning of
any fiscal quarter subsequent to June 17, 1998. As of the initial application of
this Statement, all derivative instruments must be presented at fair value on
the balance sheet, and any necessary adjustments are generally to be reflected
in either earnings or comprehensive income as a cumulative effect of a change in
accounting principle. The Company is exposed to certain market risks which exist
as a part of its ongoing business operations and uses derivative financial and
commodity instruments, where appropriate, to manage these risks. Management
intends to adopt the provisions of SFAS #133 in the Company's first quarter 2000
financial statements. The impact of adoption on the Company's financial results
is not expected to be significant.
The results of operations for the three and nine months ended September 30,
1998, are not necessarily indicative of the results to be expected for other
interim periods or the full year.
2. Earnings per share
Basic net earnings per share is determined by dividing net earnings by the
weighted average number of common shares outstanding during the period.
5
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Diluted net earnings per share is similarly determined except that the
denominator is increased to include the number of additional common shares that
would have been outstanding if all dilutive potential common shares had been
issued. Dilutive potential shares are principally comprised of employee stock
options issued by the Company and had an insignificant impact on earnings per
share during the periods presented.
3. Debt
On February 4, 1998, the Company issued $400 million of three-year 5.75% fixed
rate U.S. Dollar Notes. These Notes were issued under an existing "shelf
registration" with the Securities and Exchange Commission, and provide an option
to holders to extend the obligation for an additional four years at a
predetermined interest rate of 5.63% plus the Company's then-current credit
spread. Concurrent with this issuance, the Company entered into a $400 million
notional, three-year fixed-to-floating interest rate swap, indexed to the
Federal Reserve AA composite rate on 30-day commercial paper.
As of September 30, 1998, current maturities of long-term debt primarily
consisted of $200 million of five-year notes due October 1998. On October 13,
1998, management replaced this maturing portion of long-term debt by issuing
$200 million of seven-year 4.875% fixed rate U.S. Dollar Notes. Management
entered into a series of interest rate hedges throughout 1998 to effectively fix
the interest rate prior to this debt issuance. The effect of the hedges, when
combined with original issue discounts, resulted in an effective rate of 6.07%
for this issuance.
At year-end 1997, the Company had $775.1 million of short-term lines of credit.
During 1998, the Company has reduced this amount by $175 million.
4. Comprehensive Income
Effective January 1, 1998, the Company adopted Statement of Financial Accounting
Standards (SFAS) No. 130, "Reporting Comprehensive Income." This Statement
requires that all items recognized under accounting standards as components of
comprehensive income be reported in an annual financial statement that is
displayed with the same prominence as other annual financial statements. This
Statement also requires that an entity classify items of other comprehensive
income by their nature in an annual financial statement. Comprehensive income
includes all changes in equity during a period except those resulting from
investments by or distributions to shareholders. For the Company, comprehensive
income for all periods presented consists solely of net earnings and foreign
currency translation adjustments pursuant to SFAS No. 52, "Foreign Currency
Translation," as follows (in millions):
6
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<TABLE>
<CAPTION>
Three months ended Nine months ended
September 30, September 30,
1998 1997 1998 1997
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<S> <C> <C> <C> <C>
Net earnings $141.9 $207.2 $455.8 $531.4
Other comprehensive income (loss):
Foreign currency translation adjustments 9.5 (33.4) (9.9) (83.6)
Related tax effect .8 (.7) .6 (2.8)
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10.3 (34.1) (9.3) (86.4)
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Total comprehensive income $152.2 $ 173.1 $ 446.5 $ 445.0
====== ======= ======= =======
</TABLE>
5. Non-recurring charges
Operating profit for the three months ended September 30, 1997, includes
non-recurring charges of $9.7 million ($6.6 million after tax or $.02 per
share), and for the nine month period, $21.9 million ($14.6 million after tax or
$.04 per share). These charges primarily relate to ongoing productivity and
operational streamlining initiatives in the U.S., Europe, and other
international locations, and are comprised principally of expenditures for
employee severance, benefits, training and relocation; associated management
consulting; and production redeployment.
7
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KELLOGG COMPANY
PART I - FINANCIAL INFORMATION
Item 2. Management's Discussion and Analysis of Financial Condition and Results
of Operations
RESULTS OF OPERATIONS
Kellogg Company operates in a single industry - manufacturing and marketing
grain-based convenience food products, including ready-to-eat cereal, toaster
pastries, frozen waffles, cereal bars, and bagels, throughout the world. The
Company leads the global ready-to-eat cereal category with an estimated 38%
annualized share of worldwide volume. Additionally, the Company is the North
American market leader in the toaster pastry, cereal/granola bar, frozen waffle,
and pre-packaged bagel categories.
During the quarter ended September 30, 1998, the Company experienced a decline
in earnings, despite achieving record volume results. Management believes the
Company's earnings were impacted by a continuation of extremely competitive
conditions in major markets, unsettled global economic conditions, and the
Company's significant investment in marketing activities, product development,
and other initiatives to promote long-term growth.
For the third quarter of 1998, the Company reported net earnings and earnings
per share of $141.9 million and $.35, respectively, compared to 1997 net
earnings of $207.2 million and net earnings per share of $.50. September 1998
year-to-date net earnings and earnings per share were $455.8 million and $1.12,
respectively, versus prior-year amounts of $531.4 million and $1.28. (All
earnings per share presented represent both basic and diluted earnings per
share.)
During the prior year, the Company reported non-recurring charges related to
productivity and operational streamlining initiatives. Operating profit for the
three months ended September 30, 1997, included charges of $9.7 million ($6.6
million after tax or $.02 per share), and for the nine month period, $21.9
million ($14.6 million after tax or $.04 per share). Excluding these charges,
comparable 1997 net earnings and earnings per share were $213.8 million and $.52
for the quarter, and $546.0 million and $1.32 for the year-to-date period. For
purposes of comparison between years, these charges have been excluded from all
applicable amounts presented below.
8
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The year-to-date decrease in net earnings per share of 15 percent or $.20
resulted from $.19 of business decline and $.03 of unfavorable foreign currency
movements, partially offset by $.02 from the effect of common stock repurchases.
The business decline was primarily related to increased marketing investment to
support global volumes, and significant spending on other growth initiatives.
The Company reported the following volume results during the 1998 third quarter
and September year-to-date periods versus the comparable prior-year periods:
<TABLE>
<CAPTION>
VOLUME % CHANGE VS. PRIOR YEAR QUARTER YEAR-TO-DATE
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<S> <C> <C>
Global cereal -1.4% -2.5%
U.S. cereal -4.6% -6.9%
Global total +.3% -1.9%
</TABLE>
During the quarter, cereal volume declines in the Company's North American and
European regions offset record results in Latin America and Asia-Pacific
markets. Other convenience foods volume increased during the quarter, buoyed by
strong double-digit growth in international markets, and a return to growth in
U.S. sales of Lender's Bagels and Eggo Waffles.
Consolidated net sales increased .1% for the quarter and were down 1.0% for the
year-to-date period. Excluding the unfavorable impact of foreign currency
movements, net sales grew approximately 1% in both the quarter and year-to-date
periods.
Margin performance for the second quarter and year-to-date periods was:
<TABLE>
<CAPTION>
QUARTER YEAR-TO-DATE
------------------------ -------------------------
1998 1997 CHANGE 1998 1997 CHANGE
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<S> <C> <C> <C> <C> <C> <C>
Gross margin 51.9% 52.4% -.5% 52.1% 52.1% --
SGA%(a) 38.3% 32.6% -5.7% 36.8% 34.3% -2.5%
Operating margin 13.6% 19.8% -6.2% 15.3% 17.8% -2.5%
</TABLE>
(a) Selling, general, and administrative expense as a percentage of net sales
For the quarter, the decrease in gross margin was largely attributable to the
effect of lower cereal volumes in the Company's European region, partially
offset by favorable pricing and mix movements in various locations. The SGA% was
higher versus the prior year, due primarily to significant marketing investment
and increased spending on technology, product development, and efficiency
initiatives.
9
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For the quarter, gross interest expense, prior to amounts capitalized, was $32.9
million, up 8.2% from the prior-year amount of $30.4 million, due to higher
average debt levels, partially offset by a lower effective interest rate during
the quarter. Year-to-date gross interest expense was $94.1 million versus $87.1
million in the prior year.
During the quarter ended September 30, 1998, the United Kingdom enacted a 1%
statutory rate reduction effective April 1, 1999. During the quarter ended
September 30, 1997, the United Kingdom enacted a 2% statutory rate reduction,
retroactively effective to April 1, 1997. The Company's effective tax rate was
favorably impacted by these statutory changes in both the current and prior-year
periods in addition to favorable adjustments in other jurisdictions. The
consolidated effective tax rate for the quarter and year-to-date periods was:
<TABLE>
<CAPTION>
Quarter Year-to-date
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1998 1997 Change 1998 1997 Change
---- ---- ------ ---- ---- ------
<S> <C> <C> <C> <C> <C> <C>
Effective tax rate 34.1% 34.4% -.3% 35.4% 35.4% --
</TABLE>
LIQUIDITY AND CAPITAL RESOURCES
The Company's financial condition remained strong during the quarter. A strong
cash flow, combined with a program of issuing commercial paper and maintaining
worldwide credit facilities, provides adequate liquidity to meet the Company's
operational needs.
Year-to-date, net cash provided by operating activities was $566.9 million,
compared to $699.1 million in 1997, with the decrease due principally to
decreased earnings and unfavorable working capital movements, partially offset
by lower benefit plan contributions. The unfavorable working capital movements
were due primarily to increases in accounts receivable and reduced promotion
liabilities. The ratio of current assets to current liabilities was .8 at
September 30, 1998, compared to .9 at December 31, 1997.
Net cash used in investing activities was $265.7 million, comprised principally
of $251.0 million in property additions.
Net cash used in financing activities was $267.8 million, related primarily to
common stock repurchases and dividend payments, partially offset by a net
increase in total debt of $220.1 million.
On October 30, 1998, the Company's Board of Directors declared a regular
dividend of $.235 per common share, payable December 15, 1998, to shareholders
of record at the close of business on November 27, 1998.
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This declaration brings the Company's total 1998 dividend payment to $.92 per
share, a 5.7% increase over the prior-year payment of $.87.
Under existing plans authorized by the Company's Board of Directors, management
spent $221.5 million during the September 1998 year-to-date period to repurchase
5.8 million shares of the Company's common stock at an average price of $38 per
share. The remaining repurchase authorization, which extends through December
31, 1998, was $167.6 million at September 30, 1998.
Notes payable consist principally of commercial paper borrowings in the United
States. To reduce short-term borrowings, on February 4, 1998, the Company issued
$400 million of three-year 5.75% fixed rate U.S. Dollar Notes. Accordingly, an
equivalent amount of commercial paper borrowings was classified as long-term
debt in the December 31, 1997, balance sheet. These Notes were issued under an
existing "shelf registration" with the Securities and Exchange Commission, and
provide an option to holders to extend the obligation for an additional four
years at a predetermined interest rate of 5.63% plus the Company's then-current
credit spread. Concurrent with this issuance, the Company entered into a $400
million notional, three-year fixed-to-floating interest rate swap, indexed to
the Federal Reserve AA composite rate on 30-day commercial paper.
As of September 30, 1998, current maturities of long-term debt primarily
consisted of $200 million of five-year notes due October 1998. On October 13,
1998, management replaced this maturing portion of long-term debt by issuing
$200 million of seven-year 4.875% fixed rate U.S. Dollar Notes. Management
entered into a series of interest rate hedges throughout 1998 to effectively fix
the interest rate prior to this debt issuance. The effect of the hedges, when
combined with original issue discounts, resulted in an effective rate of 6.07%
for this issuance.
At year-end 1997, the Company had available $775.1 million of short-term lines
of credit. During the first half of 1998, the Company reduced this amount by
$175 million.
During 1998, the Company has continued to enjoy one of the highest credit
ratings in the food industry on both its long-term debt and commercial paper. In
August 1998, Moody's lowered its rating on the Company's senior unsecured notes
from Aa1 to Aa2 reflecting the Company's increased use of cash for investments
in marketing, product development, and other initiatives in the highly
competitive markets around the world. Management believes that this change will
have an insignificant impact on future borrowing costs. The rating agency
confirmed the Company's Prime-1 commercial paper rating.
11
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The ratio of total debt to market capitalization at September 30, 1998, was 17%,
up from 10% at December 31, 1997, due principally to a decrease in the market
price of the Company's stock since that date.
FULL-YEAR OUTLOOK
Management is not aware of any adverse trends that would materially affect the
Company's strong financial position. Should suitable investment opportunities or
working capital needs arise that would require additional financing, management
believes the Company's strong credit rating, balance sheet, and earnings history
provide a base for obtaining additional financial resources at competitive rates
and terms.
Management believes the competitive environment and unsettled global economic
conditions experienced by the Company during the first nine months of 1998 will
continue during the remainder of the year. In response to these conditions, the
Company expects to continue with competitive levels of marketing spending during
the balance of the year and accelerate new product introductions globally. While
management believes these actions have recently resulted in stabilization or
growth of volume share in the Company's major markets, the Company's full-year
1998 net earnings per share (excluding non-recurring charges) are expected to
decline in the range of 20% versus the prior- year amount of $1.70.
Also contributing to the earnings decline is the Company's previously announced
plan to accelerate investment in long-term growth strategies, including product
development, technology, and efficiency initiatives. One of the efficiency
initiatives currently underway is a major overhead activity analysis announced
September 4, 1998. This initiative is designed to better align the Company's
overhead work activities to its growth strategy. The process includes evaluating
all work performed by more than 2,000 salaried employees in the Company's
headquarters and North American operations, as well as all consulting and other
external services. Management believes this initiative will result in the
elimination of some salaried employee positions, requiring separation benefit
costs to be recognized in the fourth quarter of 1998. Since the number of
employees affected, their job functions and their locations have not yet been
identified, the costs that may result are not yet known.
As a result of the factors described above, the Company's full-year 1998 gross
margin will be in line with the September year to date results and the SGA%
will increase approximately 3% versus the prior year. Additional expectations
for 1998 include an effective income tax rate that approximates 1997's, capital
spending of approximately $400 million, continued common stock repurchase
activity within our Board authorization of $390 million, and an increase in
interest expense of approximately 10%.
12
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The Company established a global program in 1997 to address the millennium date
change issue (the inability of certain computer software, hardware, and other
equipment with embedded computer chips to properly process two-digit year-date
codes after 1999). The program is structured to address all date-related risks
to the Company's business in four major categories: information technology
systems, embedded technology systems, suppliers, and customers. Additionally,
the Company has begun a contingency planning process designed to mitigate
business risks due to unexpected date-related issues within any of the four
program categories across all key business units worldwide.
In the information technology and embedded systems categories, the inventories
and detailed assessments are essentially complete, remediation is 60% complete,
and testing is 35% complete. Remediation and testing are on schedule with
planned completion by June 30, 1999, for business critical and important
systems. The testing results for information technology and embedded systems are
being coupled with risk assessments of the Company's suppliers and customers,
and incorporated into the contingency planning process. This activity is
currently underway, and will continue through 1999.
The Company expects to spend approximately $70 million, principally during 1998
and 1999, to become Year 2000 compliant. This amount includes the costs of
activities described above, as well as costs to replace non-compliant systems
for which replacement was accelerated to meet Year 2000 requirements. On a
global basis, spending to date is consistent with the overall percentage of
program completion of approximately 60%. These amounts do not include the effect
of other planned system initiatives which will contribute to the Year 2000
compliance effort.
While management believes that the estimated cost of becoming Year 2000
compliant is not significant to the Company's financial results, failure to
complete all the work in a timely manner could result in material financial
risk. While management expects all planned work to be completed, there can be no
guarantee that all systems will be in compliance by the year 2000, that the
systems of other companies and government agencies on which the Company relies
will be converted in a timely manner, or that contingency planning will be able
to fully address all potential interruptions. Therefore, date-related issues
could cause delays in the Company's ability to produce or ship its products,
process transactions, or otherwise conduct business in any of its markets.
On January 1, 1999, eleven European countries will implement a single currency
zone, the European Monetary Union (EMU). The new currency, the Euro, will
eventually replace the national currencies of the participating countries.
13
<PAGE> 15
During the transition period of January 1, 1999-2002, entities within
participating countries must commence changes which enable them to transact in
the Euro. National currencies will be withdrawn no later than July 1, 2002. This
transition to the Euro currency will involve changing budgetary, accounting, and
fiscal systems in companies and public administrations, as well as the
simultaneous handling of parallel currencies and conversion of legacy data.
Uncertainty exists as to the effects the Euro currency will have on the
marketplace. In early 1998, management formed a task force to monitor EMU
developments, evaluate the impact of the Euro conversion on the Company's
operations, and develop and execute action plans, as necessary. Documentation of
required system and process changes within the Company's European region is in
process. Most of these changes will be made in conjunction with other
significant technology initiatives currently under way, and will be completed in
accordance with the Company's timetable for transacting with its suppliers and
customers in the Euro. Results of task force assessments indicate that most
suppliers and customers desire to initiate Euro transactions after 1999.
Management expects to complete accounting system conversions during 2001.
Although Management currently believes the Company will be able to accommodate
any required changes in its operations without significant cost, there can be no
assurance that the Company, its customers, suppliers, financial service
providers, or government agencies will meet all of the Euro currency
requirements on a timely basis. Such failure to complete the necessary work
could result in material financial risk.
In March 1998, the Accounting Standards Executive Committee of the AICPA (AcSEC)
issued Statement of Position (SOP) 98-1 "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use." During April 1998, AcSEC also
issued SOP 98-5 "Reporting on the Costs of Start-up Activities." SOP 98-1
provides guidance on the classification of software project costs between
expense and capital. SOP 98-5 prescribes that the costs of opening a new
facility, commencing business in a new market, or similar start-up activities
must be expensed as incurred. Both of these pronouncements are generally
effective for financial statements for fiscal years beginning after December 15,
1998, with earlier adoption encouraged. SOP 98-1 is to be applied on a
prospective basis to costs incurred on or after the date of adoption. The
initial application of SOP 98-5 is to be reported as a cumulative effect of a
change in accounting principle. Management intends to adopt the provisions of
both pronouncements in the Company's first quarter 1999 financial statements.
The impact of adoption on the Company's financial results is not expected to be
significant.
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In June 1998, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 133 (SFAS #133) "Accounting for Derivative
Instruments and Hedging Activities." This Statement establishes accounting and
reporting standards for derivative instruments, requiring recognition of the
fair value of all derivatives as assets or liabilities on the balance sheet. If
defined conditions are met, a derivative may be designated as a hedge of certain
underlying exposures. This designation determines the timing of recognition and
classification of periodic changes in the fair value of the derivative. SFAS
#133 is generally effective for financial statements for fiscal years beginning
after June 15, 1999, with earlier application permitted as of the beginning of
any fiscal quarter subsequent to June 17, 1998. As of the initial application of
this Statement, all derivative instruments must be presented at fair value on
the balance sheet, and any necessary adjustments are generally to be reflected
in either earnings or comprehensive income as a cumulative effect of a change in
accounting principle. The Company is exposed to certain market risks which exist
as a part of its ongoing business operations and uses derivative financial and
commodity instruments, where appropriate, to manage these risks. Management
intends to adopt the provisions of SFAS #133 in the Company's first quarter 2000
financial statements. The impact of adoption on the Company's financial results
is not expected to be significant.
The foregoing discussion of full-year 1998 strategic actions and expected
financial results are forward-looking statements that involve risks and
uncertainties. Specific forward-looking projections include expectations about
competitive conditions and required levels of marketing spending; execution of
management's strategic initiatives and investment plans and the resultant impact
on 1998 margin performance and profitability; levels of capital spending and
common stock repurchase activity; and execution of the Company's plans for
becoming Year 2000 and EMU compliant. Actual results may differ materially due
to the impact of competitive conditions, marketing spending, new product
introductions, and/or incremental pricing actions on actual volumes and product
mix; the levels of spending on research and development, system initiatives,
properties, business opportunities, continued streamlining initiatives, and
other general and administrative functions; raw material price and labor cost
fluctuations; foreign currency exchange rate fluctuations; general economic
conditions; changes in statutory tax law; interest rates available on short-term
financing; the impact of stock market conditions on common stock repurchase
activity; and other items.
15
<PAGE> 17
KELLOGG COMPANY
PART II - OTHER INFORMATION
Item 4. Submission of Matters to a Vote of Security Holders
There were no submissions of matters to a vote of security
holders during the quarter for which the report is filed.
Item 6. Exhibits and Reports on Form 8-K
(a)Exhibits:
27.01 - Financial Data Schedule
(b) Reports on Form 8-K:
On October 16, 1998, the Company filed a report on Form 8-K
which included an exhibit containing a press release dated
October 16, 1998.
16
<PAGE> 18
KELLOGG COMPANY
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
KELLOGG COMPANY
/s/ J. R. Hinton
-------------------------------
J.R. Hinton
Principal Financial Officer;
Executive Vice President - Administration
/s/ A. Taylor
-------------------------------
A. Taylor
Principal Accounting Officer;
Vice President and Corporate Controller
Date: November 12, 1998
17
<PAGE> 19
KELLOGG COMPANY
EXHIBIT INDEX
<TABLE>
<CAPTION>
Number Description
- ------ -----------
<S> <C>
27.01 Financial Data Schedule
</TABLE>
18
<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM KELLOGG
COMPANY AND SUBSIDIARIES CONSOLIDATED FINANCIAL STATEMENTS FOR THE NINE MONTHS
ENDED SEPTEMBER 30, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-1998
<PERIOD-START> JAN-01-1998
<PERIOD-END> SEP-30-1998
<CASH> 204,200
<SECURITIES> 0
<RECEIVABLES> 747,900
<ALLOWANCES> (10,000)
<INVENTORY> 437,800
<CURRENT-ASSETS> 1,620,000
<PP&E> 5,163,700
<DEPRECIATION> (2,322,400)
<TOTAL-ASSETS> 5,118,000
<CURRENT-LIABILITIES> 1,943,600
<BONDS> 1,415,700
0
0
<COMMON> 103,800
<OTHER-SE> 852,300
<TOTAL-LIABILITY-AND-EQUITY> 5,118,000
<SALES> 5,162,200
<TOTAL-REVENUES> 5,162,200
<CGS> 2,470,300
<TOTAL-COSTS> 2,470,300
<OTHER-EXPENSES> 1,897,800
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 88,600
<INCOME-PRETAX> 705,500
<INCOME-TAX> 249,700
<INCOME-CONTINUING> 455,800
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 455,800
<EPS-PRIMARY> 1.12
<EPS-DILUTED> 1.12
</TABLE>
