KELLOGG CO
10-Q, 1999-05-12
GRAIN MILL PRODUCTS
Previous: JOURNAL EMPLOYEES STOCK TRUST, 10-Q, 1999-05-12
Next: KENTUCKY INVESTORS INC, 10-Q, 1999-05-12



<PAGE>   1
                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-Q

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
 (Mark One)

 [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

     For the quarterly period ended March 31, 1999

                                       OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

     For the transition period from _______ to _______


                          Commission file number 1-4171

                                 KELLOGG COMPANY

State of Incorporation--Delaware       IRS Employer Identification No.38-0710690

         One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599

                   Registrant's telephone number: 616-961-2000

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
                                    Yes  X   No
                                        ---                                    
          Common Stock outstanding April 30, 1999 - 405,119,760 shares


<PAGE>   2

                                 KELLOGG COMPANY

                                      INDEX



PART I - Financial Information                                            Page

Item 1:
   Consolidated Balance Sheet - March 31, 1999, and
   December 31, 1998                                                        2

   Consolidated Statement of Earnings - three months
   ended March 31, 1999, and 1998                                           3

   Consolidated Statement of Cash Flows - three months ended
   March 31, 1999, and 1998                                                 4

   Notes to Consolidated Financial Statements                             5-8


Item 2:
   Management's Discussion and Analysis of Financial Condition
     and Results of Operations                                           9-15



PART II - Other Information

Item 4:
   Submission of Matters to a Vote of Security Holders                     16

Item 6:
   Exhibits and Reports on Form 8-K                                        16


Signatures                                                                 17


Exhibit Index                                                              18

<PAGE>   3



CONSOLIDATED BALANCE SHEET
<TABLE>
<CAPTION>

===========================================================================================================================
KELLOGG COMPANY AND SUBSIDIARIES                                                          MARCH 31,           December 31,
(millions, except per share data)                                                            1999                     1998
                                                                                         (unaudited)                     *
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                                          <C>                    <C>   
CURRENT ASSETS
Cash and cash equivalents                                                                    $140.4                 $136.4
Accounts receivable, net                                                                      724.0                  693.0
Inventories:
    Raw materials and supplies                                                                143.0                  133.3
    Finished goods and materials in process                                                   330.6                  318.1
Other current assets                                                                          236.5                  215.7
- ---------------------------------------------------------------------------------------------------------------------------

TOTAL CURRENT ASSETS                                                                        1,574.5                1,496.5
PROPERTY, net of accumulated depreciation
  of $2,380.4 and $2,358.0                                                                  2,844.5                2,888.8
OTHER ASSETS                                                                                  672.0                  666.2
- ---------------------------------------------------------------------------------------------------------------------------

TOTAL ASSETS                                                                               $5,091.0               $5,051.5
===========================================================================================================================
CURRENT LIABILITIES
Current maturities of long-term debt                                                           $2.8                   $1.1
Notes payable                                                                                 624.1                  620.4
Accounts payable                                                                              397.8                  386.9
Income taxes                                                                                   61.3                   69.4
Other current liabilities                                                                     676.1                  640.7
- ---------------------------------------------------------------------------------------------------------------------------

TOTAL CURRENT LIABILITIES                                                                   1,762.1                1,718.5

LONG-TERM DEBT                                                                              1,611.2                1,614.5
NONPENSION POSTRETIREMENT BENEFITS                                                            435.5                  435.2
DEFERRED INCOME TAXES AND OTHER LIABILITIES                                                   398.7                  393.5

SHAREHOLDERS' EQUITY
Common stock, $.25 par value                                                                  103.8                  103.8
Capital in excess of par value                                                                107.4                  105.0
Retained earnings                                                                           1,391.2                1,367.7
Treasury stock, at cost                                                                      (394.3)                (394.3)
Accumulated other comprehensive income                                                       (324.6)                (292.4)
- ---------------------------------------------------------------------------------------------------------------------------

TOTAL SHAREHOLDERS' EQUITY                                                                    883.5                  889.8
- ---------------------------------------------------------------------------------------------------------------------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                                 $5,091.0               $5,051.5
===========================================================================================================================
</TABLE>

*Condensed from audited financial statements.

Refer to Notes to Consolidated Financial Statements.






                                       2

<PAGE>   4

<TABLE>
<CAPTION>

CONSOLIDATED STATEMENT OF EARNINGS                                          (Results are unaudited)
============================================================================================================
KELLOGG COMPANY AND SUBSIDIARIES                                            Three months ended March 31,
(millions, except per share data)                                      1999                            1998

- ------------------------------------------------------------------------------------------------------------

<S>                                                                <C>                             <C>     
NET SALES                                                          $1,745.3                        $1,642.9

- ------------------------------------------------------------------------------------------------------------

Cost of goods sold                                                    836.4                           781.8
Selling and administrative expense                                    649.4                           562.3
Non-recurring charges                                                  36.8                               -

- ------------------------------------------------------------------------------------------------------------

OPERATING PROFIT                                                      222.7                           298.8

- ------------------------------------------------------------------------------------------------------------

Interest expense                                                       29.0                            29.1
Other income (expense), net                                            (2.7)                            0.4

- ------------------------------------------------------------------------------------------------------------

EARNINGS BEFORE INCOME TAXES                                          191.0                           270.1
Income taxes                                                           72.2                            99.4

- ------------------------------------------------------------------------------------------------------------

NET EARNINGS                                                         $118.8                          $170.7
============================================================================================================

NET EARNINGS PER SHARE (BASIC AND DILUTED)                             $.29                            $.42

DIVIDENDS PER SHARE                                                   $.235                           $.225

AVERAGE SHARES OUTSTANDING                                            405.0                           410.2
- ------------------------------------------------------------------------------------------------------------
</TABLE>


Refer to Notes to Consolidated Financial Statements.





                                       3
<PAGE>   5
<TABLE>
<CAPTION>

CONSOLIDATED STATEMENT OF CASH FLOWS                                                            (Results are unaudited)
==============================================================================================================================

KELLOGG COMPANY AND SUBSIDIARIES                                                                Three months ended March 31,
(millions)                                                                                     1999                      1998

- ------------------------------------------------------------------------------------------------------------------------------

OPERATING ACTIVITIES
<S>                                                                                          <C>                       <C>   
Net earnings                                                                                 $118.8                    $170.7
Items in net earnings not requiring cash:
  Depreciation and amortization                                                                68.0                      67.3
  Deferred income taxes                                                                        10.8                       1.7
  Non-recurring charges, net of cash paid                                                      29.7                         -
  Other                                                                                        16.4                      10.5
Postretirement benefit plan contributions                                                     (33.0)                    (23.5)
Changes in operating assets and liabilities                                                   (61.0)                    (88.2)
- ------------------------------------------------------------------------------------------------------------------------------

NET CASH PROVIDED BY OPERATING ACTIVITIES                                                     149.7                     138.5
- ------------------------------------------------------------------------------------------------------------------------------

INVESTING ACTIVITIES
Additions to properties                                                                       (55.6)                    (79.7)
Other                                                                                           6.8                      (3.4)
- ------------------------------------------------------------------------------------------------------------------------------

NET CASH USED IN INVESTING ACTIVITIES                                                         (48.8)                    (83.1)
- ------------------------------------------------------------------------------------------------------------------------------

FINANCING ACTIVITIES
Net issuances (reductions) of notes payable                                                     3.7                    (318.5)
Issuances of long-term debt                                                                       -                     400.0
Reductions of long-term debt                                                                   (1.4)                     (2.6)
Net issuances of common stock                                                                   2.4                      13.7
Common stock repurchases                                                                          -                     (61.3)
Cash dividends                                                                                (95.3)                    (92.4)
- ------------------------------------------------------------------------------------------------------------------------------

NET CASH USED IN FINANCING ACTIVITIES                                                         (90.6)                    (61.1)
- ------------------------------------------------------------------------------------------------------------------------------

Effect of exchange rate changes on cash                                                        (6.3)                     (2.3)
- ------------------------------------------------------------------------------------------------------------------------------

Increase (decrease) in cash and cash equivalents                                                4.0                      (8.0)
Cash and cash equivalents at beginning of period                                              136.4                     173.2
- ------------------------------------------------------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD                                                   $140.4                    $165.2
==============================================================================================================================
</TABLE>


Refer to Notes to Consolidated Financial Statements.


                                       4

<PAGE>   6



                   Notes to Consolidated Financial Statements
              for the three months ended March 31, 1999 (Unaudited)

1.  Accounting policies

The unaudited interim financial information included herein reflects the
adjustments (consisting solely of normal recurring adjustments) which are, in
the opinion of management, necessary for a fair presentation of the results of
operations, financial position, and cash flows for the periods presented. Such
interim information should be read in conjunction with the financial statements
and notes thereto contained on pages 22 to 32 of the Company's 1998 Annual
Report. Except as discussed below, the accounting policies used in preparing
these financial statements are the same as those summarized in the Company's
1998 Annual Report. Certain amounts for 1998 have been reclassified to conform
with current period classifications.

Effective January 1, 1999, the Company adopted two Statements of Position (SOP)
issued by the Accounting Standards Executive Committee of the American Institute
of Certified Public Accountants. SOP 98-1 "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use" provides guidance on the
classification of software project costs between expense and capital. SOP 98-5
"Reporting on Costs of Start-up Activities" prescribes that the costs of opening
a new facility, commencing business in a new market, or similar start-up
activities must be expensed as incurred. SOP 98-1 has been applied on a
prospective basis from January 1, 1999. The initial application of SOP 98-5 was
to be reported as a cumulative effect of a change in accounting principle, if
material. The adoption of these SOPs did not have a significant impact on the
Company's financial results during the quarter ended March 31, 1999.

The results of operations for the three months ended March 31, 1999, are not
necessarily indicative of the results to be expected for other interim periods
or the full year.

2.  Earnings per share

Basic net earnings per share is determined by dividing net earnings by the
weighted average number of common shares outstanding during the period. Diluted
net earnings per share is similarly determined, except that the denominator is
increased to include the number of additional common shares that would have been
outstanding if all dilutive potential common shares had been issued. Dilutive
potential common shares are principally comprised of employee stock options
issued by the Company and had an insignificant impact on earnings per share
during the periods presented. Basic net earnings per share is reconciled to
diluted net earnings per share as follows (in millions, except per share data):

<TABLE>
<CAPTION>


                                                                              Average          Net
                                                                Net           shares        earnings
                                                              earnings      outstanding     per share
                                                              ---------------------------------------

<S>                                                             <C>              <C>            <C> 
1999
       Basic                                                    $118.8           405.0          $.29
       Dilutive employee stock options                               -              .7             -
                                                               -------------------------------------  
       Diluted                                                  $118.8           405.7          $.29
                                                               =====================================    
1998
       Basic                                                    $170.7           410.2          $.42
       Dilutive employee stock options                               -             1.1             -
                                                               -------------------------------------  
       Diluted                                                  $170.7           411.3          $.42
                                                               =====================================    
</TABLE>

                                       5

<PAGE>   7





3. Comprehensive Income

Comprehensive income includes all changes in equity during a period except those
resulting from investments by or distributions to shareholders. For the Company,
comprehensive income for the periods presented consists solely of net earnings
and foreign currency translation adjustments pursuant to SFAS No. 52, "Foreign
Currency Translation," as follows (in millions):

<TABLE>
<CAPTION>

                                                                       Three months ended March 31,
                                                                         1999               1998
                                                                         ----               ----

<S>                                                                    <C>                <C>   
Net earnings                                                           $118.8             $170.7
Other comprehensive income (loss):
       Foreign currency translation adjustment                          (32.2)               4.0
       Related tax effect                                                   -                (.1)
                                                                       ------------------------- 
                                                                        (32.2)               3.9
                                                                       ------------------------- 
Total comprehensive income                                              $86.6             $174.6
                                                                       =========================
</TABLE>





4.  Debt

Notes payable primarily consist of commercial paper borrowings in the United
States and borrowings under a $200 million revolving credit agreement in Europe
with several international banks. At March 31, 1999, outstanding borrowings
under the revolving credit agreement were $129.6 million with an effective
interest rate of 5.45%. U.S. borrowings at March 31, 1999, were $411.3 million
with an effective interest rate of 4.86%. Associated with the U.S. borrowings,
the Company holds a $225 million notional, fixed interest rate cap which expires
in September 2001. Under the terms of the cap, if the Federal Reserve AA
Composite Rate on 30-day commercial paper increases to 6.33%, the Company will
pay this fixed rate on $225 million of its commercial paper borrowings. If the
rate increases to 7.68% or above, the cap will expire. As of March 31, 1999, the
rate was 4.84%.

Long-term debt primarily consists of fixed rate issuances of U.S. and Euro
Dollar Notes, including $200 million due in 2005, $500 million due in 2004, and
$900 million due in 2001. The amount due in 2001 includes $400 million in Notes
which provide an option to holders to extend the obligation for an additional
four years at a predetermined interest rate of 5.63% plus the Company's
then-current credit spread.

Associated with several of these long-term debt issuances, the Company has
entered into fixed-to-floating interest rate swaps, generally expiring in
conjunction with the debt issuances, and indexed to either the three-month
London Interbank Offered Rate (LIBOR) or the Federal Reserve AA Composite Rate
on 30-day commercial paper. One of the swap agreements, with a notional value of
$225 million, will expire if three-month LIBOR falls to 4.71% or below. At March
31, 1999, three-month LIBOR was 4.97%. The total notional amount of all interest
rate swaps at March 31, 1999, was $825 million, unchanged from December 31,
1998.

                                       6

<PAGE>   8

5. Non-recurring charges

Operating profit for the quarter ended March 31, 1999, includes non-recurring
charges of $36.8 million ($25.6 million after tax or $.07 per share), related to
ongoing overhead activity analysis and other workforce reduction initiatives
around the world. During 1998, management commenced an overhead activity
analysis in North America to better align the Company's work activities to its
growth strategy. The process includes evaluating work performed by employees as
well as consulting and other external services. During the first quarter of
1999, this analysis was extended to Europe and Latin America.

The charges reported during the first quarter of 1999 were principally comprised
of employee retirement and separation benefits, expenditures for employee and
office relocation, and other related costs. Overhead activity analysis and other
new initiatives undertaken during the quarter in Europe, Latin America, and
Asia-Pacific are expected to eliminate or restructure approximately 350 employee
positions by the end of the year and generate approximately $25 million in
pre-tax savings by 2000. Cash outlays for all streamlining initiatives during
the quarter, including those continuing from prior years, was approximately $30
million. Cash outlays for all previously announced initiatives are expected to
be $40-$50 million during the remainder of 1999.

The components of the streamlining charges, as well as reserve balance changes,
during the three months ended March 31, 1999, were (in millions):
<TABLE>
<CAPTION>

                                           Employee
                                         retirement &
                                          severance          Asset          Asset          Other
                                         benefits (a)      write-offs      removal         costs          Total
                                       ----------------------------------------------------------------------------
<S>                                               <C>           <C>             <C>          <C>             <C>  
Remaining reserve at
     December 31, 1998                            $39.6         $   -           $11.9        $    -          $51.5
1999 streamlining charges (a)                      26.8           2.2             1.8           6.0           36.8
Amounts utilized during 1999                      (26.4)         (2.2)           (5.0)         (6.0)         (39.6)
Remaining reserve at
                                       ---------------------------------------------------------------------------
     March 31, 1999                               $40.0         $   -            $8.7        $    -          $48.7
                                       ===========================================================================
</TABLE>


(a) Includes approximately $3.8 and $.4 of pension and postretirement health
care special termination benefits, respectively.





                                       7

<PAGE>   9



6.   Operating Segments

The Company manufactures and markets ready-to-eat cereal and other grain-based
convenience food products, including toaster pastries, frozen waffles, cereal
bars, and bagels, throughout the world. Principal markets for these products
include the United States and Great Britain. Operations are managed via four
major geographic areas - North America, Europe, Asia-Pacific, and Latin America
- - which are the basis of the Company's reportable operating segment information
disclosed below. The measurement of operating segment results is generally
consistent with the presentation of the Consolidated Statement of Earnings.
Intercompany transactions between reportable operating segments were
insignificant in the periods presented. Operating segment data is presented
below (in millions): 

<TABLE>
<CAPTION>

                                                                 Three months ended March 31,
                                                                     1999                1998
                                                                -----------------------------
<S>                                                              <C>                 <C>     
Net sales
       North America                                             $1,128.4            $1,043.4
       Europe                                                       388.8               387.4
       Asia-Pacific                                                  97.6                91.3
       Latin America                                                128.4               120.8
       Corporate and other                                            2.1                   -
                                                                 ----------------------------     
       Consolidated                                              $1,745.3            $1,642.9
                                                                 ============================
Operating profit excluding non-recurring charges
       North America                                               $232.0              $252.5
       Europe                                                        41.3                46.0
       Asia-Pacific                                                  12.8                12.8
       Latin America                                                 30.7                30.2
       Corporate and other                                          (57.3)              (42.7)
                                                                 ----------------------------
       Consolidated                                                 259.5               298.8
       Non-recurring charges                                        (36.8)                  -
                                                                  --------------------------- 
Operating profit as reported                                       $222.7              $298.8
                                                                  ===========================
</TABLE>






                                       8


<PAGE>   10

                                 KELLOGG COMPANY

                         PART I - FINANCIAL INFORMATION


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

RESULTS OF OPERATIONS

Kellogg Company is a leading manufacturer and marketer of ready-to-eat cereal
and other grain-based convenience food products, including toaster pastries,
frozen waffles, cereal bars, and bagels, throughout the world. Principal markets
for these products include the United States and Great Britain. Operations are
managed via four major geographic areas - North America, Europe, Asia-Pacific,
and Latin America.

During the first quarter of 1999, the Company reported strong growth in global
volume and sales. Primarily due to a difficult comparison with the prior year,
the Company experienced a decline in net earnings versus the first quarter of
1998, a period in which the Company's level of marketing spending was not
competitive.

For the quarter ended March 31, 1999, Kellogg Company reported net earnings and
earnings per share of $118.8 million and $.29, respectively, compared to 1998
net earnings of $170.7 million and net earnings per share of $.42. (All earnings
per share presented represent both basic and diluted earnings per share.)

During the current quarter, the Company reported non-recurring charges of $36.8
million ($25.6 million after tax or $.07 per share), related to ongoing overhead
activity analysis and other workforce reduction initiatives around the world.
These charges have been excluded from all applicable amounts presented below for
purposes of comparison between years.

Excluding non-recurring charges, the Company reported first quarter 1999 net
earnings per share of $.36, a 14% decrease from the prior-year result of $.42.
The year-over-year decline in earnings per share primarily resulted from
increased marketing expenditures, partially offset by net sales growth and a
$.01 per share benefit from prior-year share repurchase.

The Company achieved the following volume growth during the first quarter of
1999:

<TABLE>
<CAPTION>

                                                                                 CHANGE
- ----------------------------------------------------------------------------------------
<S>                                                                                <C> 
North America                                                                     +8.7%
Europe                                                                            +6.1%
Asia-Pacific                                                                     +12.9%
Latin America                                                                    +12.1%
- ----------------------------------------------------------------------------------------
Consolidated                                                                      +8.7%
========================================================================================

========================================================================================
                                                                                  CHANGE
- ----------------------------------------------------------------------------------------
Global cereal                                                                     +7.4%
Global convenience foods                                                         +12.5%
- ----------------------------------------------------------------------------------------
Consolidated                                                                      +8.7%
========================================================================================
</TABLE>



                                       9

<PAGE>   11


The North America volume growth was driven by increases in both cereal and
convenience food shipments, buoyed by increased promotional activity, improved
performance in the mass-merchandising channel, and new products. Outside North
America, convenience foods volumes significantly exceeded the prior year in all
operating segments due to continued product roll-out. In Europe, cereal volume
benefited from price reductions and trade promotional programs. Asia-Pacific
cereal shipments were driven by strong volume in the Australian market. Despite
tenuous economic conditions in the region, Latin America achieved solid cereal
volume growth during the quarter, led by a strong performance in Mexico.

Consolidated net sales increased 6.2% versus the prior year, primarily due to
volume gains, partially offset by trade spending and a negative foreign currency
impact of 1.7%. On an operating segment basis, net sales versus the prior year
were:
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
                                                  NORTH                    ASIA-      LATIN         
                                                 AMERICA      EUROPE      PACIFIC    AMERICA           CONSOLIDATED
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                <C>          <C>         <C>          <C>               <C> 
Business                                          +8.6%        +.8%        +8.9%        +21.6%            +7.9%
Foreign currency impact                            -.5%        -.5%        -2.1%        -15.3%            -1.7%
- ----------------------------------------------------------------------------------------------------------------------
TOTAL CHANGE                                      +8.1%        +.3%        +6.8%         +6.3%            +6.2%
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>


Net sales by major product group were:
<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------------
                                                  1999          1998            CHANGE
- ----------------------------------------------------------------------------------------
<S>                                               <C>           <C>               <C> 
Global cereal                                     $1,330.3      $1,266.3         +5.1%
Global convenience foods                             415.0         376.6        +10.2%
- ----------------------------------------------------------------------------------------
CONSOLIDATED                                      $1,745.3      $1,642.9         +6.2%
- ----------------------------------------------------------------------------------------
</TABLE>



First quarter margin performance was:
<TABLE>
<CAPTION>


- ----------------------------------------------------------------------------------------
                                                  1999          1998            CHANGE
- ----------------------------------------------------------------------------------------
<S>                                                  <C>           <C>             <C>
Gross margin                                         52.1%         52.4%         - .3%
SGA% (a)                                            -37.2%        -34.2%         -3.0%
- ----------------------------------------------------------------------------------------
Operating margin                                     14.9%         18.2%         -3.3%
- ----------------------------------------------------------------------------------------
</TABLE>

(a) Selling, general and administrative expense as a percentage of net sales.

The decrease in operating margin primarily reflects increased spending on
promotional activities in the Company's major markets during the quarter. This
level of spending is consistent with management's strategy to drive growth
through increased marketing investment in the Company's seven largest cereal
markets, as well as supporting the accelerated introduction of new convenience
food products around the world. In comparison, the level of marketing spending
during the first quarter of 1998 was significantly lower and not competitive
with category activity in major markets.

Operating profit for the quarter ended March 31, 1999, included non-recurring
charges of $36.8 million ($25.6 million after tax or $.07 per share), related to
ongoing overhead activity analysis and other workforce reduction initiatives
around the world. During 1998, management commenced an overhead activity
analysis in North America to better align the Company's work activities to its
growth strategy. The process includes evaluating work performed by employees as
well as consulting and other external services. During the first quarter of
1999, this analysis was extended to Europe and Latin America.


                                       10

<PAGE>   12



The charges reported during the first quarter of 1999 were principally comprised
of employee retirement and separation benefits, expenditures for employee and
office relocation, and other related costs. Overhead activity analysis and other
new initiatives undertaken during the quarter in Europe, Latin America, and
Asia-Pacific are expected to eliminate or restructure approximately 350 employee
positions by the end of the year and generate approximately $25 million in
pre-tax savings by 2000. Cash outlays for all streamlining initiatives during
the quarter, including those continuing from prior years, was approximately $30
million. Cash outlays for all previously announced initiatives are expected to
be $40-$50 million during the remainder of 1999.

The Company's streamlining initiatives will continue throughout 1999. The
combination of initiatives commenced during the first quarter of 1999 and other
ongoing cost-reduction programs is expected to result in more than $50 million
in incremental savings for the full year 1999.

The foregoing discussion of streamlining initiatives contains forward-looking
statements regarding headcount reductions, cash requirements, and realizable
savings. Actual amounts may vary depending on the final determination of
important factors, such as identification of specific employees to be separated
from pre-determined pools, final negotiation of third party contract buy-outs,
actual expenditures for facility closures, implementation of cost-reduction
programs currently in the planning stages, and other items.


Operating profit (loss) on an operating segment basis was:

<TABLE>
<CAPTION>

- -------------------------------------------------------------------------------------------------------------------------
(millions)                                       NORTH                     ASIA-     LATIN      CORPORATE    CONSOLI-
                                                AMERICA      EUROPE       PACIFIC   AMERICA     AND OTHER      DATED
- -------------------------------------------------------------------------------------------------------------------------
<S>                                                <C>          <C>          <C>         <C>        <C>           <C>   
1999 operating profit (loss)                       $227.3       $25.6        $6.8        $29.0      ($66.0)       $222.7
Non-recurring charges                                 4.7        15.7         6.0          1.7         8.7          36.8
- -------------------------------------------------------------------------------------------------------------------------
1999 OPERATING PROFIT (LOSS) EXCLUDING              232.0        41.3        12.8         30.7       (57.3)        259.5
NON-RECURRING CHARGES
1998 OPERATING PROFIT (LOSS)                       $252.5       $46.0       $12.8        $30.2      ($42.7)       $298.8
- -------------------------------------------------------------------------------------------------------------------------
% change - 1999 vs. 1998
  Business                                          -7.7%       -8.2%        +3.8%      +12.2%      -34.2%        -11.5%
  Foreign currency impact                            -.4%       -2.0%        -3.7%      -10.5%          --         -1.7%  
- -------------------------------------------------------------------------------------------------------------------------
  TOTAL CHANGE                                      -8.1%      -10.2%         +.1%       +1.7%      -34.2%        -13.2%   
- -------------------------------------------------------------------------------------------------------------------------
</TABLE>



Gross interest expense, prior to amounts capitalized, was $31.4 million, up
slightly from the prior-year amount of $30.5 million, primarily due to a
year-over-year increase in total debt of $164 million.

Excluding the impact of non-recurring charges, the effective income tax rate for
the quarter was 36.6%, comparable to the prior-year rate of 36.8%. The effective
income tax rate based on reported earnings for the quarter was 37.8%. The higher
reported rate (as compared to the rate excluding the impact of non-recurring
charges) primarily relates to certain non-recurring charges for which no tax
benefit was provided, based on management's assessment of the likelihood of
recovering such benefit in future years.


                                       11

<PAGE>   13


LIQUIDITY AND CAPITAL RESOURCES

The Company's financial condition remained strong during the first quarter of
1999. A strong cash flow, combined with a program of issuing commercial paper
and maintaining worldwide credit facilities, provides adequate liquidity to meet
the Company's operational needs. The Company continues to maintain a Prime-1
rating on its commercial paper.

Net cash provided by operating activities was $149.7 million during the quarter,
increased from $138.5 million in 1998, as a favorable variance in working
capital movements offset the impact of lower earnings. At March 31, 1999, the
ratio of current assets to current liabilities was .9, unchanged from December
31, 1998.

Net cash used in investing activities was $48.8 million, down from $83.1 million
in 1998. The reduction was primarily due to property additions, which decreased
from $79.7 million in the first quarter of 1998 to $55.6 million in 1999.

Net cash used in financing activities was $90.6 million, primarily related to
dividend payments of $95.3 million, partially offset by a net increase in total
debt of $2.3 million. The Company's first quarter 1999 per share dividend
payment was $.235, a 4.4% increase over the prior-year payment of $.225.

Management is authorized by the Company's Board of Directors to repurchase up to
$149.4 million in shares of the Company's common stock during 1999. There were
no repurchases during the first quarter of 1999.

Notes payable primarily consist of commercial paper borrowings in the United
States and borrowings under a $200 million revolving credit agreement in Europe
with several international banks. At March 31, 1999, outstanding borrowings
under the revolving credit agreement were $129.6 million with an effective
interest rate of 5.45%. U.S. borrowings at March 31, 1999, were $411.3 million
with an effective interest rate of 4.86%. Associated with the U.S. borrowings,
the Company holds a $225 million notional, fixed interest rate cap which expires
in September 2001. Under the terms of the cap, if the Federal Reserve AA
Composite Rate on 30-day commercial paper increases to 6.33%, the Company will
pay this fixed rate on $225 million of its commercial paper borrowings. If the
rate increases to 7.68% or above, the cap will expire. As of March 31, 1999, the
rate was 4.84%.

Long-term debt primarily consists of fixed rate issuances of U.S. and Euro
Dollar Notes, including $200 million due in 2005, $500 million due in 2004, and
$900 million due in 2001. The amount due 2001 includes $400 million in Notes
which provide an option to holders to extend the obligation for an additional
four years at a predetermined interest rate of 5.63% plus the Company's
then-current credit spread.

Associated with several of these long-term debt issuances, the Company has
entered into fixed-to-floating interest rate swaps, generally expiring in
conjunction with the debt issuances and indexed to either three-month LIBOR or
the Federal Reserve AA Composite Rate on 30-day commercial paper. One of the
swap agreements, with a notional value of $225 million, will expire if
three-month LIBOR falls to 4.71% or below. At March 31, 1999, three-month LIBOR
was 4.97%. The total notional amount of all interest rate swaps at March 31,
1999, was $825 million, unchanged from December 31, 1998. 


                                       12

<PAGE>   14

The ratio of total debt to market capitalization at March 31, 1999, was 17%, up
from 16% at December 31, 1998, primarily due to a slightly lower stock price
since year-end.


YEAR 2000

The Company established a global program in 1997 to address the millennium date
change issue (the inability of certain computer software, hardware, and other
equipment with embedded computer chips to properly process two-digit year-date
codes after 1999). The program is structured to address all date-related risks
to the Company's business in four major categories: information technology
systems, embedded technology systems, suppliers, and customers.

In the information technology and embedded systems categories, the inventories
and detailed assessments are complete. As of the end of the first quarter of
1999, remediation was 90% complete and testing was 75% complete. Remediation and
testing are on schedule with planned completion by June 30, 1999, for business
critical and important systems.

The Company is spending approximately $70 million during 1998 and 1999 to become
Year 2000 compliant. On a global basis, spending through March 31, 1999, was
consistent with the overall percentage of program completion of approximately
80%. These amounts do not include the effect of other planned system initiatives
that will contribute to the Year 2000 compliance effort. Management believes
that to the extent these other planned system initiatives impact the Year 2000
project, they will be completed as scheduled by mid-1999.

The Company is continuing a contingency planning process started in 1998
designed to mitigate business risks due to unexpected date-related issues across
all key business units worldwide. The testing results for information technology
and embedded systems are being coupled with risk assessments of the Company's
suppliers, customers, and other internal initiatives, and incorporated into this
contingency planning process. As of March 31, 1999, contingency plans had been
identified for the Company's greatest business risks, and their implementation
was being planned in each of the Company's four operating segments of North
America, Europe, Asia-Pacific, and Latin America.

While management believes that the estimated cost of becoming Year 2000
compliant is not significant to the Company's financial results, failure to
complete all the work in a timely manner could result in material financial
risk. While management expects all planned work to be completed, there can be no
guarantee that all systems will be in compliance by the year 2000, that the
systems of other companies and government agencies on which the Company relies
will be converted in a timely manner, or that contingency planning will be able
to fully address all potential interruptions. Therefore, date-related issues
could cause delays in the Company's ability to produce or ship its products,
process transactions, or otherwise conduct business in any of its markets.

                                       13
<PAGE>   15





EURO CONVERSION

On January 1, 1999, eleven European countries (Germany, France, Spain, Italy,
Ireland, Portugal, Finland, Luxembourg, Belgium, Austria, and the Netherlands)
implemented a single currency zone, the Economic and Monetary Union (EMU). The
new currency, the Euro, has become the official currency of the participating
countries. Those countries' financial markets and banking systems are quoting
financial and treasury data in Euros from January 1, 1999.

The Euro will exist alongside the old national currencies during a transition
period from January 1, 1999, to January 1, 2002. During this period, entities
within participating countries must complete changes which enable them to
transact in the Euro. National currencies will be withdrawn no later than July
1, 2002. This transition to the Euro currency will involve changing budgetary,
accounting, pricing, costing, and fiscal systems in companies and public
administrations, as well as the simultaneous handling of parallel currencies and
conversion of legacy data. During the first quarter of 1999, the Euro currency
has demonstrated varied levels of stability, and needs to be observed over a
longer period before conclusions can be drawn on the currency's long-term
viability.

In early 1998, management formed a task force to monitor EMU developments,
evaluate the impact of the Euro conversion on the Company's operations, and
develop and execute action plans, as necessary. The task force has completed a
full EMU impact assessment identifying company-wide, cross-functional effects of
the Euro. Required business strategy, system, and process changes within the
Company's European region are under way with certain markets already Euro
compliant. Many of these changes will be made in conjunction with other
significant technology initiatives currently under way, and will be completed in
accordance with the Company's timetable for transacting with its suppliers and
customers in the Euro. Results of management's customer analysis indicate that
the Company will be invoicing larger customers in the Euro beginning in 2001.
The Company's suppliers are generally prepared to transact in the Euro at any
time; the Company plans to commence Euro-denominated transactions with suppliers
in 2002.

The Company's Euro program consists of two phases. Phase I aims to provide the
business with the capability to recognize the Euro as a foreign currency for
customer order-taking, invoice processing, and vendor payment purposes. The
Company expects to complete the necessary changes to order management and
related financial systems prior to 2001. Management believes the project
timetable is on target to meet this date.

In Phase II, the more significant portion of the program, all business systems
(for example, raw materials management, manufacturing, warehousing, human
resource systems) will be reviewed and modified, as necessary, to handle the
Euro as a functional currency. Legally, this capability must exist in Company
business units operating in EMU member countries from January 1, 2002.
Manufacturing and operational systems are currently being analyzed and modified
in order to comply with the legal timetable. This change does not represent any
currency exposure as the national currency exchange rates were fixed in relation
to the Euro on January 1, 1999.


                                       14


<PAGE>   16




Although management currently believes the Company will be able to accommodate
any required changes in its operations, there can be no assurance that the
Company, its customers, suppliers, financial service providers, or government
agencies will meet all of the Euro currency requirements on a timely basis. This
is, in part, because new requirements may emerge from individual national
governments at later stages. Such failure to complete the necessary work could
result in material financial risk.


FULL-YEAR OUTLOOK

Management is not aware of any adverse trends that would materially affect the
Company's strong financial position. Should suitable investment opportunities or
working capital needs arise that would require additional financing, management
believes that the Company's strong credit rating, balance sheet, and earnings
history provide a base for obtaining additional financial resources at
competitive rates and terms. Based on the expectation of cereal volume growth,
and strong results from product innovation and the continued global roll-out of
convenience foods, management believes the Company is well-positioned to deliver
sales and earnings growth for the full year 1999. The Company will continue to
identify and pursue streamlining and productivity initiatives to optimize its
cost structure.

The Company continues to review strategies related to the Lender's Bagels
business, given its performance since acquisition. Based on a business update
completed during the first quarter of 1999, the Company has evaluated the
recoverability of Lender's long-lived assets as of March 31, 1999. Although this
evaluation has not resulted in recognition of an impairment loss, management
continues to assess the profitability realized or likely to be realized by the
Lender's Bagels business, and is reviewing various strategies including possible
divestiture. Changes in management strategy regarding the Lender's Bagels
business could impact the projected cash flows used to evaluate the carrying
value of long-lived assets. A change that results in recognition of an
impairment loss would require the Company to reduce the carrying value of
long-lived assets to fair market value, which management believes is less than
the carrying value. The carrying value of Lender's Bagels business long-lived
assets, including intangible assets, as of March 31, 1999, was $427 million.

Additional expectations for 1999 include a gross profit margin of 51-52%, an
SGA% of 36-37%, an effective income tax rate of 36-37%, and capital spending of
approximately $270 million.

The foregoing projections concerning volume growth, profitability, and capital
spending, as well as financial impacts of strategies concerning the Lender's
Bagels business are forward-looking statements that involve risks and
uncertainties. Actual results may differ materially due to the impact of
competitive conditions, marketing spending and/or incremental pricing actions on
actual volumes and product mix; the success of new product introductions; the
levels of spending on system initiatives, properties, business opportunities,
continued streamlining initiatives, and other general and administrative costs;
raw material price and labor cost fluctuations; foreign currency exchange rate
fluctuations; changes in statutory tax law; interest rates available on
short-term financing; and other items.

                                       15

<PAGE>   17


                                 KELLOGG COMPANY

                           PART II - OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders

         There were no submissions of matters to a vote of security
         holders during the quarter for which the report is filed.


Item 6.  Exhibits and Reports on Form 8-K

(a) Exhibits:
         10.01 - Agreement between the Company and D. W. Thomason
                 dated March 1, 1999.

         10.02 - Agreement between the Company and J. Groot dated
                 December 17, 1998.

         10.03 - Agreement between the Company and J. D. Cook
                 dated January 26, 1999.

         27.01 - Financial Data Schedule

(b) Reports on Form 8-K:
         No reports on Form 8-K were filed during the quarter for which this 
         report is filed.


                                       16
<PAGE>   18

                                 KELLOGG COMPANY

                                   SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                    KELLOGG COMPANY



                                    /s/ A. Taylor
                                    -------------------------------

                                    A. Taylor
                                    Principal Accounting Officer;*
                                    Vice President - Corporate Controller
                                                 



Date:  May 12, 1999


*Also duly authorized to sign on behalf of the registrant.


                                       17
<PAGE>   19
                                 KELLOGG COMPANY

                                  EXHIBIT INDEX


                                                                 Electronic (E)
                                                                 Paper (P)
                                                                 Incorp. By
Exhibit No.                Description                           Ref. (IBRF)
- -----------                -----------                           -----------


10.01                      Agreement between the Company and          E
                           D. W. Thomason dated March 1,1999.

10.02                      Agreement between the Company and          E
                           J. Groot dated December 17, 1998.

10.03                      Agreement between the Company and          E
                           J. D. Cook dated January 26, 1999.

27.01                      Financial Data Schedule                    E





                                       18




























<PAGE>   1
                                                                   EXHIBIT 10.01

                    LEAVE OF ABSENCE AND SEVERANCE AGREEMENT
                    ----------------------------------------
                         (PRESENTED: FEBRUARY 24, 1999)

This Leave of Absence and Severance Agreement hereafter, (the "Agreement") is
made and entered into as of March 1, 1999, by, and between Kellogg Company, a
Delaware corporation ("the Company"), and Donald W. Thomason an individual
("Employee").

PURPOSE
- -------

The purpose of this Leave of Absence and Severance Agreement is to set forth the
arrangements with respect to Employee's resignation as an officer of the
Company, and its subsidiaries, divisions and affiliates, and related matters,
effective August 1, 1999. As of that date, Employee is relieved of all his
titles, duties, responsibilities, and authority as an officer and otherwise with
respect to the Company.

TERMS AND CONDITIONS
- --------------------


    A.   As more fully provided herein below, the salary continuation payments
         described herein are in consideration of Employee's release of any and
         all cause or causes of action he has, has had, or may have against the
         Company and also in consideration of Employee's agreement not to
         compete.

         Commencing March 1, 1999 and continuing through April 30, 1999,
         Employee shall receive his regularly scheduled salary payments.
         Commencing May 1, 1999 and ending July 31, 1999, (i.e., last day
         worked), Employee will receive salary continuation payments of $265,867
         (two hundred sixty-five thousand, eight hundred sixty-seven dollars)
         per month. On August 1, 1999 Employee shall receive a residual
         severance payment of $259,896.69 (two hundred fifty-nine thousand,
         eight hundred ninety-six dollars and sixty-nine cents). Commencing
         August 1, 1999, Employee shall begin receiving retirement benefits from
         the Kellogg Company tax qualified, Excess Benefit and Supplemental
         Retirement Plans, estimated today to be $348,552.16 (three hundred
         forty-eight thousand, five hundred fifty-two dollars and sixteen cents)
         per year as determined by single life annuity amounts. The amounts
         payable to Employee under this Agreement are in lieu of any amounts
         which may be payable to Employee for termination pay, including but not
         limited to, any prior agreement and/or standard severance (i.e., one
         week per year of service) policy. Employee expressly waives any right
         to request a lump sum payment option for any portion of his annual
         pension benefits in excess of $75,000 (seventy-five thousand dollars)
         per year.

         Usual and customary withholding for tax purposes will be withheld from
         all monthly salary continuation payments and from any other payments
         made to Employee, to the extent required by law. All tax liability,
         with respect to any and all payments or services received by Employee
         under this Agreement (other than employer withholding and 


                                  Page 1 of 7
<PAGE>   2

         employer payroll taxes), will be Employee's responsibility. It is
         understood that the monthly salary continuation payments as provided in
         this Agreement shall continue to be made to Employee whether or not
         Employee secures new employment subject to the non-compete provision of
         this Agreement.

    B.   Within sixty (60) days of the last day worked (i.e., July 31, 1999),
         the Company will pay to Employee that sum which is equivalent to all
         unused, earned, accrued prorated vacation of Employee as of the last
         day worked. Employee shall not be entitled to any future vacation pay
         accruals from and after the last day worked.

    C.   Employee will be eligible to participate in the Second Restated Kellogg
         Company Salaried Savings and Investment Plan, subject to the terms and
         provisions thereof, including any amendment or alteration thereof after
         the date of this Leave of Absence and Severance Agreement, throughout
         Employee's leave of absence. Usual and customary withholding for
         personal designated deductions, including participation in such Savings
         Plan, will be withheld throughout Employee's leave of absence.

    D.   Employee's right to exercise nonqualified stock options that Employee
         received pursuant to the Company 1982 Stock Option, the 1991 Key
         Employee Long-Term Incentive Plan, and the Kellogg Company Bonus
         Replacement Stock Option Plan, will be administered in accordance with
         and be subject to the respective provisions of those Plans, and shall
         continue so long as Employee is employed by the Company and for such
         period of time as provided by such Plans upon Employee's retirement.
         The ability to utilize the accelerated ownership feature of the Plans
         shall continue through August 15, 1999.

    E.   The Company will continue Employee's coverage under the existing
         Company Executive Survivor Income Plan, based upon Employee's
         compensation rate defined under this Agreement for the purposes of the
         Plan as $726,090 (seven hundred twenty-six thousand and ninety
         dollars).

    F.   Group Term Insurance coverage provided during this leave of absence
         shall be calculated by using a base pay amount of $470,000 (four
         hundred seventy thousand dollars).

    G.   Employee hereby irrevocably elects to retire August 1, 1999 and shall
         be eligible for pension benefits through Kellogg Company Salaried
         Pension Plan, the Kellogg Company Excess Benefit or Supplemental
         Retirement Plan as amended by the February 10, 1998 Participation
         Agreement (collectively the "Pension Plans"). Employee will be eligible
         for annual pension benefits based upon Employee's highest consecutive
         three-year earnings during his last ten years of employment with the
         Company, i.e., average pay for 1997 - 1999 equals $726,090 (seven
         hundred twenty-six thousand and ninety dollars). At the time Employee
         elects to begin receiving such benefits, he should contact the Employee
         Benefits Department of the Company.

                                  Page 2 of 7
<PAGE>   3

    H.   Except as otherwise provided herein, benefits for Employee and his
         eligible dependents, as outlined in "A Guide To Your
         Medical/Mental/Prescription Drug Benefits" effective 1995, and under
         the Executive Income Survivor Plan, subject to the respective terms and
         provisions thereof, including any amendment or alteration thereof after
         the date of this Agreement, will be continued for Employee as an
         "employee", (i.e., or on leave of absence) and, to the extent provided
         in such plans, upon Employee's retirement. However, prior to his
         retirement, at such time as Employee is eligible for coverage by the
         health plan of another employer, such health insurance shall be deemed
         the primary health insurance coverage for Employee and his eligible
         dependents. Employee shall remain eligible for a Company paid physical
         at Mayo Clinic, currently scheduled for September 1999.

    I.   The Company will pay for financial planning and/or tax advice provided
         to Employee, up to $10,000 for the 1999 tax year. Employee's
         predetermined allowance for such advice for the tax year 1998 remains
         unchanged.

    J.   Employee will be eligible for outplacement assistance, at the Company's
         expense, not to exceed $60,000, by an outplacement agency mutually
         agreeable upon by Employee and Company.

    K.   In further consideration of the foregoing, Employee agrees that, for
         the respective Restricted Periods (as hereinafter defined), Employee
         shall not: 
         (i) directly or indirectly, accept any employment, consult for or with,
         or otherwise provide or perform any services of any nature to, for or
         on behalf of any person, firm, partnership, corporation or other
         business or entity that manufactures, produces, distributes, sells or
         markets any of the Products (as herein below defined) in the Geographic
         Area (as hereinafter defined), including, but not limited to, General
         Mills, Kraft/Post, Quaker, Nabisco, Pepsi/Frito Lay, Warner-Lambert,
         M&M/Mars, Pillsbury /Grand Met, Malto Meal, Ralcorp Cereal, and /or any
         private label cereal company and/or 
         (ii) directly or indirectly, permit any business firm which Employee,
         individually or jointly with others may own, manage, operate, or
         control, to engage in the manufacture, production, distribution, sale
         or marketing of any of the Products in the Geographic Area.

         For purposes of this non-compete provision, the term "Products" shall
         mean ready-to-eat cereal products, toaster pastries, cereal bars,
         granola bars, frozen waffles, crispy marshmallow squares, bagels, and
         any other similar grain-based convenience food. For purposes of this
         non-compete provision, the term "Geographic Area" shall mean any
         country in the world where the Company (including any subsidiary,
         division or affiliate thereof) manufactures, produces, distributes,
         sells or markets any of the Products at any time during the applicable
         Restricted Period (as defined below). For purposes of this paragraph,
         the Restricted Period with respect to the Products shall be two (2)
         years from the date of this Agreement.


                                  Page 3 of 7

<PAGE>   4

    L.   As a result of this extension of salary and benefits eligibility, the
         Company, its subsidiaries, divisions and affiliates (including the
         directors, officers and employees of any of them) shall have no further
         obligations of any kind or nature to Employee, including, without
         limitation, obligations for any termination, severance or vacation pay,
         bonus, etc., except as specifically provided herein and except as may
         be provided under the applicable eligible Company benefit plans in
         accordance with their terms.

    M.   Employee further agrees to and shall return to the Company no later
         than his last day worked, without limitation, all files, documents,
         correspondence, memoranda, customer and client lists, prospect lists,
         subscription lists, contracts, pricing policies, operational methods,
         marketing plans or strategies, product development techniques or plans,
         business acquisition plans, employee records, technical processes,
         designs and design projects, inventions, research project
         presentations, proposals, quotations, data, notes, records,
         photographic slides, chromes, photographs, posters, manuals, brochures,
         internal publications, books, films, drawings, videos, sketches, plans,
         outlines, computer disks, computer files, work plans, specifications,
         credit cards, keys (including elevator, pass, building and door keys),
         identification cards, and any other documents, writings and materials
         that Employee came to possess or otherwise acquire as a result of
         and/or in connection with the Company. Should Employee later find any
         Company property in his possession, Employee agrees to immediately
         return it.

    N.   Employee agrees that he will not divulge any/all proprietary and/or
         confidential business information, except to the extent required
         pursuant to a legal subpoena or a legal proceeding.

    O.   Employee agrees to conduct himself in a manner that reflects positively
         on the Company. Similarly, the Company agrees to conduct itself in a
         manner that reflects positively on Employee. Employee agrees to
         cooperate truthfully and fully with the Company in connection with any
         and all existing or future investigations or litigation of any nature
         brought against it or its affiliates involving events which occurred
         during his employment with the Company. Employee agrees to notify the
         Company immediately if subpoenaed or asked to appear as a witness in
         any matter related to the Company or its affiliates. The Company will
         reimburse Employee for reasonable out-of-pocket expenses and, if
         approved in advance, attorneys' fees incurred as a result of such
         cooperation. Nothing herein shall prevent Employee from communicating
         with or participating in any government investigation.

    P.   Employee has carefully read this Leave of Absence and Severance
         Agreement and understands its contents. Employee recognizes that he
         will have no further job responsibilities at Kellogg Company.


                                  Page 4 of 7

<PAGE>   5

    Q.   Employee has been advised to seek legal counsel to understand its full
         force and effect. Employee has been given the opportunity to consult
         with a lawyer.

    R.   On behalf of Employee, his relatives, executors and administrators,
         Employee irrevocably and unconditionally releases, waives and forever
         discharges the Company, its owners, stockholders, affiliates,
         subsidiaries, agents, directors, officers, employees, representatives,
         insurance carriers, attorneys, advisors, and their predecessors,
         successors, heirs, executors, administrators and assigns (collectively
         "Releasees") from any and all claims, demands and causes of action he
         has or may claim to have arising from or relating in any way to his
         employment, leave of absence, or separation of employment. This
         includes, but is not limited to, all claims under the Age
         Discrimination in Employment Act of 1967 (as amended), Title VII of the
         Civil Rights Act of 1964, as amended, Section 1981 of the Civil Rights
         Act of 1986, as amended, the Civil Rights Act of 1991, the
         Elliott-Larsen Civil Rights Act and any other employment discrimination
         laws, the Family Medical Leave Act of 1993, the Rehabilitation Act of
         1993, the Equal Pay Act of 1963, the Uniform Services Employment and
         Reemployment Rights Act of 1964, ERISA, Americans with Disabilities
         Act, the Workers Adjustment and Retraining Notification Act (WARN), and
         any common law or other federal, state or local law or ordinance.

         Employee agrees that this Leave of Absence and Severance Agreement is
         intended to and shall preclude any claim that his separation was in
         retaliation for exercising any right to which Employee is entitled
         under the provisions of an employee benefit plan, or for the purpose of
         interfering with the attainment of any right to which Employee may
         become entitled under such a plan or under the Employee Retirement
         Income Security Act of 1974, as amended, in violation of Section 510 of
         ERISA, 29 USC Sec. 1140, except as specifically altered and/or modified
         by the Leave of Absence and Severance Agreement. Nothing in the
         Agreement shall be construed as barring any other claims under Section
         502 ERISA.

         Employee agrees he has not filed any charges, claims, or lawsuits
         against the Company involving any aspect of his employment that have
         not been terminated as of the date of this Agreement. If Employee has
         filed any charges, claims, or lawsuits against the Company, Employee
         agrees to seek immediate dismissal with prejudice and provide written
         confirmation immediately (i.e., court order, and/or agency
         determination) as a condition to receiving any benefits under this
         Agreement. Employee additionally waives and releases any right he may
         have to recover in any lawsuit or proceeding brought by him, an
         administrative agency, or any other person on his behalf or which
         includes him in any class. If Employee breaches any portion of this
         Release of Claims, Employee acknowledges that he will be liable for all
         expenses, including costs and reasonable attorney's fees incurred by
         any entity released in defending the lawsuit or claim, regardless of
         the outcome.


                                  Page 5 of 7

<PAGE>   6

    S.   Employee accepts the terms and conditions of the Agreement knowingly
         and voluntarily.

    T.   Employee agrees and acknowledges that the consideration (severance pay
         and benefits) described in this Agreement is in full settlement of any
         and all such aforementioned claims, demands and causes of action he has
         or may have.

    U.   The Company agrees to indemnify, hold and save harmless Employee from
         and against any and all claims, liens, demands, damages, liability,
         actions, causes of action, settlement costs, and approved attorney's
         fees and expenses sustained or asserted against Employee arising out
         of, resulting from, or attributable to Employee's conduct during his
         employment with the Company; provided however, that the Company shall
         not be liable hereunder to indemnify or hold and save harmless Employee
         against liability for damages arising during the term of his employment
         involving willful misconduct, theft, malfeasance, unlawful activity,
         and/or immorality. Nothing in this provision shall waive any eligible
         coverage provided in surviving provisions of any applicable Directors
         and Officers Liability insurance policy.

    V.   Employee understands and agrees that signing this Leave of Absence and
         Severance Agreement and accepting the consideration for it shall not be
         deemed or construed as an admission of liability or responsibility at
         any time for any purpose. Liability for any and all claims is expressly
         denied by Kellogg Company.

    W.   Employee has disclosed to the Company any information in his possession
         concerning any conduct involving the Company that Employee has any
         reason to believe involves any false claims to the United States or is
         or may be unlawful or violates Company Policy in any respect.

    X.   Employee signs this Leave of Absence and Severance Agreement knowingly
         and voluntarily with full intent to release the Company, its
         subsidiaries, affiliates, agents, employees, directors, shareholders
         and any other parties acting on behalf of the Company.

    Y.   Employee has had at least twenty-one (21) days to consider this
         Agreement. Employee is aware that he may sign and return the Agreement
         before the end of twenty-one (21) days. If Employee does so, Employee
         agrees that his signature was done knowingly and voluntarily, without
         any improper inducement by the Company.

    Z.   Employee understands that this Leave of Absence and Severance Agreement
         shall not affect any right to any vested benefits under the terms and
         provisions of the Company's defined benefit plans in which Employee is
         eligible and participates, except as specifically altered and/or
         modified by this Leave of Absence and Severance Agreement.


                                  Page 6 of 7

<PAGE>   7


    AA.  Employee also understands that the Company is not obligated to offer
         employment to him now or in the future.

    BB.  Employee understands that the Nondisclosure Confidentiality Agreement
         that he signed shall remain in full force and effect indefinitely.

    CC.  Employee understands that if he disavows or revokes this Agreement, or
         if the Agreement is found to be unenforceable by a court of law in an
         action initiated by Employee, Employee agrees to immediately pay to
         Kellogg Company all amounts received, or to authorize the Company to
         offset this indebtedness from any account he may have.

    DD.  Employee agrees that if any provision of this Leave of Absence and
         Severance Agreement is invalid or unenforceable by a court of law, it
         will not affect the validity or enforceability of any other provision
         of this Agreement which shall remain in full force and effect.

    EE.  Employee agrees that the construction, interpretation, and performance
         of this Agreement shall be governed by the laws of Michigan, including
         conflict of laws. It is agreed that any controversy, claim or dispute
         between the parties, directly or indirectly, concerning this Agreement
         or the breach thereof shall only be resolved in the Circuit Court of
         Calhoun County, or the United States District Court for the Western
         District of Michigan, whichever court has jurisdiction over the subject
         matter thereof, and the parties hereby submit to the jurisdiction of
         said courts.

    FF.  For purposes of any construction or interpretation of this Leave of
         Absence and Severance Agreement, all terms and provisions thereof shall
         be deemed to have been mutually drafted by both of the parties.

    GG.  Employee acknowledges and agrees that this is the entire Leave of
         Absence and Severance Agreement and the only promises made to him are
         those contained within this document.

IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of
the day and date first above written in Battle Creek, Michigan.


KELLOGG COMPANY


By: /s/ Arnold G. Langbo                         /s/ Donald W. Thomason
   -------------------------                     -------------------------
Arnold G. Langbo                                 Donald W. Thomason
Chief Executive Officer

March 17, 1999                                   3/24/99
- -------------------------                        -------------------------
Date                                             Date

                                  Page 7 of 7

<PAGE>   1
                                                                   EXHIBIT 10.02

                                                                December 17,1998

Jacobus (Koos) Groot
Veermanskade #4 
1621 AN HOORN
Netherlands

Dear Koos:

I am pleased to confirm the final offer of employment extended to you by our
Senior Vice President Human Resources, Bob Creviston, for the position of
Executive Vice President Kellogg Company and President of Asia Pacific. In this
capacity, you will report directly to me.

The starting salary for this position is U.S. $350.000 per year. Your cash bonus
for 1999, payable in the first quarter of 2000, will be based on a target of 60%
of base pay. Actual payment is based on a formula which includes three factors;
individual, area, and Company performance. The range of payment is from 0 to
150% of target, depending upon achieving goals and objectives. The minimum
payment in the first year, assuming you are actively employed, will be 60% of
base pay.

We have approval from the Compensation Committee of the Board of Directors to
grant to you a sign-on stock option grant in the amount of 45,000 shares and an
additional 35,000 options as part of our 1999 executive option plan. The strike
price of both options will be determined on January 4, 1999 by averaging the
high and low stock price for that day. The options vest 50% after one year and
the remainder after the second year. You will be eligible for all provisions of
the option program to include the accelerated option feature ("AOF"). Detailed
material has been sent under separate cover.

The material that you already received provides detailed information on our
benefit plans however, I thought a quick review might be helpful. The Savings 
and Investment Plan and the pension plan are especially outstanding. Should you
decide to voluntarily invest between 1 and 13 percent of your pay, Kellogg
Company will contribute to your Savings and Investment Plan account at a rate of
80% - 80 cents for each dollar you deposit up to 5% of your pay. You will be
eligible to start contributing to the Savings and Investment Plan immediately;
however, Company contributions will not begin until after you have completed 1
year of service. At the time of withdrawal of funds, we will consider payment of
such funds in the most tax effective manner within tax and legal constraints.

The pension plan is funded by the Kellogg Company and does not require employee
contribution. You begin building service credits on a monthly basis the day you
begin employment. The Compensation Committee has approved your enrollment in our
Key 
<PAGE>   2


Mr. Jacobus (Koos) Groot
Page 2
December 17,1998

Employee Benefit Plan, which allows us to accrue on a monthly basis over the
first 6 1/2 years of employment up to 13 additional years of credited service
and for you to receive a lump sum payment, should you leave the Company, for all
accrued benefits during the first 5 years of employment. Should you leave the
Company after 5 years of employment a portion of the accrued benefit must be
paid from the Qualified Retirement Plan and the remaining portion will be
available for lump sum distribution. The attachment titled "Kellogg Company
Comparison of Retirement Benefits" provides an estimate of the value of the
plan.

Additional benefits include life insurance, hospital-surgical and major medical
insurance, the dental plan, the Salary Continuation Plan in the event of
personal illness, local holidays, vacations (we will immediately qualify you for
5 weeks of paid vacation). In addition to the life insurance mentioned above,
you will qualify for our Executive Survivor Income Plan which provides an
additional death benefit of 3 times the total of your base and bonus.

Expatriate benefits will be provided as follows:

         A Company car, equivalent to a BMW 740, including service, will be
         provided.

         The Company will pay for housing to include all utilities except
         personal telephone. We will assume your current lease, which we
         understand expires in June, 2000. Housing costs to be off-set by your
         payment of a housing norm, which is currently calculated at U.S.
         $41,536 per year. This calculation is tied directly to your
         compensation level and the ORC table that predicts the amount normally
         spent for housing in the U.S.

         Utilizing the ORC table and capping the salary at U.S. $250,000 we will
         pay a goods and services differential payment currently estimated at
         U.S. $79,283 per year. This amount is to be adjusted if the index
         increases or decreases by 5%.

         We will reimburse you for education expenses for all children through
         secondary level. Payment will include tuition fees, books, supplies,
         mandatory fees and Public or school provided transportation, not
         included are uniforms and elective fees.

         Home Leave: One round-trip, business class ticket for you and your
         dependents will be made available to a home location to be designated
         by you. Downgrading is available should you want to acquire additional
         trips.

         Language lessons will be made available as needed by your family.

         Home "office" equipment will be provided as appropriate.


<PAGE>   3
Mr. Jacobus (Koos) Groot
Page 3
December 17,1998

         Tax preparation will be provided by PricewaterhouseCoopers for the
         filing of your Hong Kong taxes. Tax equalization to the U.S. will not
         occur until such time that you relocate from Hong Kong. Should you
         relocate in mid tax year and be tax equalized, your net after tax
         income will reflect consideration for the partial year in Hong Kong.

         The Company will pay the costs associated with the storage of your
         goods in Hong Kong. The typical process is for the agent storing your
         goods to send a bill for the storage charges to Kellogg-Asia Pacific,
         and Kellogg-Asia Pacific would then remit the payment to the storage
         agent.

         If you own a home that should become vacant, and you are making every
         effort to lease the home, the Company will provide up to 3 months of
         waiving the housing norm deduction per each 12-month period that it
         remains vacant.

         House Refurbishing Allowance: A house refurbishing allowance of $10,000
         will be paid to you for expenses incurred in refurbishing your current
         condo; i.e. painting, etc.

You will be eligible for a membership in the Aberdeen Marina Club. The Company
will pay for the Class A Corporate Membership (transferable debenture and
entrance fee), and you will be responsible for payment of the monthly
subscription fee.

In the event your employment is terminated for any reason other than
malfeasance, theft, or immorality, you will be provided an amount of severance
pay equal to 2 years' pay. The pay shall be determined by averaging the prior 2
years' base pay and actual bonus. Any severance pay is conditional upon signing
a release and waiver of all claims against Kellogg Company and its subsidiaries.
In addition, we will provide one-way tickets for you and your dependents to a
location of your choice and move your household goods, both at your domicile and
currently in storage to that location. The tickets and moving provision will
also apply should you resign your position. You will qualify for the severance
portion of this paragraph until you reach age 55, after that date should
severance be necessary, the Company will take into consideration all factors
related to your employment. In the event of a labor dispute, the laws of the
U.S. will apply.

As a matter of policy, employment is contingent upon you successfully passing a
drug test which is administered at the time of a medical evaluation. You can
arrange to have the medical evaluation and drug test done at location of your
choice or both can be accomplished during your next visit to Battle Creek.


<PAGE>   4

Mr. Jacobus (Koos) Groot
Page 4
December 17, 1998

Arny and I are very excited about the potential of having you join the Kellogg
organization. I hope you will give serious consideration to our offer. I look
forward to hearing from you soon.

                                             Sincerely,


                                             /s/ Carlos M. Gutierrez
                                             Carlos M. Gutierrez

/pj

Attachment



<PAGE>   1
                                                                   EXHIBIT 10.03


                                                                January 26, 1999

John D. Cook
240 Chestnut St.
Winnetka, IL 60093

Dear John:

I am extremely pleased to confirm the verbal offer of employment that we
extended to you for the position of Executive Vice-President, Kellogg Company
and President, Kellogg North America. You will be located at our Headquarters'
office in Battle Creek, MI and report directly to me. Your responsibilities will
include providing overall leadership to our North American business unit in the
achievement of profitability, revenue, growth, asset-management and
organizational development goals. It is my understanding that you have accepted
the position and will begin your employment on February 16, 1999.

Your starting salary will be $600,000 per year. Your cash bonus for 1999,
payable in the first quarter of the year 2000, will be based on a target of 65%
of base pay. The normal range of payment is from 0 to 150% of target, depending
upon achievement of corporate and individual goals. However, in the first year,
assuming you are actively employed, we will guarantee a payment equal to 65% of
your base pay.

In the month following your employment, we will make a cash payment to you in
the amount of $500,000 minus appropriate withholding taxes and, assuming you are
employed, an additional payment of $500,000 minus appropriate withholding taxes,
will be made in February of 2000.

We have approval from the Compensation Committee of the Board of Directors to
grant you a sign-on stock option grant to purchase 100,000 shares and an option
to purchase an additional 100,000 shares as part of our 1999 executive option
plan. The strike price for both options will be your first day of employment by
the Kellogg Company. The options vest 50% after one year and the remainder after
the second year. You will be eligible for all provisions of the option program
to include the accelerated option feature ("AOF"). Details of the "AOF" program
are included in the attached material.

The pension plan is funded by the Kellogg Company and does not require employee
contributions. You begin building service credits on a monthly basis the day you
begin employment and you become vested in the plan upon completion of 5 years of
service. Benefits are related to the number of years that you work for the
Company and your final average pay which includes bonus.

<PAGE>   2



John D. Cook
Page Two
January 26, 1999

Early retirement options, survivor options and disability benefits are provided
under the plan.

In addition to our pension plan, we have a Savings & Investment Plan that allows
you to voluntarily invest between one percent and thirteen percent of your pay.
The Kellogg Company will contribute to your account at a rate of 80 percent (80
cents) for each dollar you deposit, up to five percent of your pay. You will be
eligible to start contributing to the Savings and Investment Plan immediately;
however, Company contributions will not begin until after you have completed one
year of service.

There are a number of additional benefits that you are entitled to, to include
life insurance (1 1/2 times base pay), medical insurance, dental plan, salary
continuation plan in the event of personal illness, holidays (14), vacation (we
will immediately qualify you for 5 weeks of paid vacation). In addition to the
life insurance mentioned above, you will be eligible for our Executive Survivor
Income Plan which provides an additional death benefit of 3 times your base and
bonus. A financial and tax planning account of $10,000 per year is also
available for your use.

The packet of material enclosed provides detailed information on all of our
benefit plans, details of our relocation program, and all of the forms necessary
to place you on the payroll. Should you require additional explanation on any of
the plans, please feel free to contact either Bob Creviston (616-961-2409) or
Jim Larson (616-660-7164).

In the event your employment is terminated for reasons other than malfeasance,
theft, or immorality, you will be provided an amount of severance pay equal to
two years' pay. The severance pay shall equal the greater of the average of the
prior two years' base pay and actual bonus, or two times the salary and target
bonus for the year in which the termination occurs. Any severance pay is
conditional upon signing a release and waiver of all claims, against the Kellogg
Company and its subsidiaries.

As a matter of policy, employment is contingent upon your successfully passing a
drug test, which can be administered at the time of a medical examination. You
can arrange to have the medical evaluation and drug test done in Chicago, or
both can be accomplished during your next visit to Battle Creek.


<PAGE>   3



John D. Cook
Page Three
January 26, 1999

Arny and I are very excited about your decision to accept our offer.  We are 
confident that you will immediately provide the leadership necessary to renew
growth to the North America business.

                                             Sincerely,


                                             [SIG]

                                             Carlos M. Gutierrez

                                             Carlos M. Gutierrez

/pj

Enclosures


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM KELLOGG
COMPANY AND SUBSIDIARIES, CONSOLIDATED FINANCIAL STATEMENTS FOR THE THREE MONTHS
ENDED MARCH 31, 1999, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               MAR-31-1999
<CASH>                                          140400
<SECURITIES>                                         0
<RECEIVABLES>                                   733200
<ALLOWANCES>                                    (9200)
<INVENTORY>                                     473600
<CURRENT-ASSETS>                               1574500
<PP&E>                                         5224900
<DEPRECIATION>                               (2380400)
<TOTAL-ASSETS>                                 5091000
<CURRENT-LIABILITIES>                          1762100
<BONDS>                                        1611200
                                0
                                          0
<COMMON>                                        103800
<OTHER-SE>                                      779700
<TOTAL-LIABILITY-AND-EQUITY>                   5091000
<SALES>                                        1745300
<TOTAL-REVENUES>                               1745300
<CGS>                                           836400
<TOTAL-COSTS>                                   836400
<OTHER-EXPENSES>                                688900
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               29000
<INCOME-PRETAX>                                 191000
<INCOME-TAX>                                     72200
<INCOME-CONTINUING>                             118800
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    118800
<EPS-PRIMARY>                                     0.29
<EPS-DILUTED>                                     0.29
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission