KELLOGG CO
SC 13G/A, 2000-02-11
GRAIN MILL PRODUCTS
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934


                               (AMENDMENT NO. 21)*


                                 KELLOGG COMPANY
- --------------------------------------------------------------------------------
                                (NAME OF ISSUER)

                                  COMMON STOCK
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   487836 10 8
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).





<PAGE>   2




CUSIP No. 487836 10 8                   13G                    Page 2 of 4 Pages
         ------------


 1         NAME OF REPORTING PERSON
           I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)

           George Gund III
 2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                               (a)
                                                               (b) X
 3         SEC USE ONLY



 4         CITIZENSHIP OR PLACE OF ORGANIZATION

           United States of America

                            5   SOLE VOTING POWER

                                224,000
         NUMBER OF
          SHARES            6   SHARED VOTING POWER
       BENEFICIALLY
       OWNED BY EACH            46,914,147
         REPORTING
        PERSON WITH         7   SOLE DISPOSITIVE POWER

                                   -0-

                            8   SHARED DISPOSITIVE POWER

                                12,230,492

 9         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

             47,138,147

10         CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


11         PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

              11.6%


12         TYPE OF REPORTING PERSON*

              IN    The filing of this statement shall not be construed as an
                    admission that the reporting person is, for the purposes of
                    Section 13(d) or 13(g) of the Act, the beneficial owner of
                    all of the securities covered by this statement.


- --------------------------------------------------------------------------------

                      *SEE INSTRUCTION BEFORE FILLING OUT!


<PAGE>   3



                       SECURITIES AND EXCHANGE COMMISSION
                       ----------------------------------
                             Washington, D.C. 20549

                    Under the Securities Exchange Act of 1934

                              TEXT OF SCHEDULE 13G

                                AMENDMENT NO. 21

ITEM 1(a).       Name of Issuer:  Kellogg Company

ITEM 1(b).       Address of Issuer's Principal Executive Offices:
                 235 Porter Street, Battle Creek, Michigan  49106

ITEM 2(a).       Name of Person Filing:  George Gund III

ITEM 2(b).       Address of Principal Business Office, or, if none,
                 Residence: 1821 Union Street, San Francisco, California
                 94123

ITEM 2(c).       Citizenship:  U.S.A.

ITEM 2(d).       Title of Class of Securities:  Common Stock

ITEM 2(e).       CUSIP Number:  487836 10 8

ITEM 3.          Not applicable.

ITEM 4.          Ownership:
<TABLE>
<S>                    <C>                                                    <C>
                 (a)   Amount Beneficially Owned:  47,138,147

                 (b)   Percent of Class:  11.6%

                 (c)   Number of shares as to which such persons has:

                       (i)      sole power to vote or to direct the vote:  224,000

                       (ii)     shared power to vote or to direct the vote:  46,914,147**

                       (iii)    sole power to dispose or to direct the disposition of:  -0-

                       (iv)     shared power to dispose or to direct the disposition of:  12,230,492**
</TABLE>

ITEM 5.          Ownership of five percent or less of a class:  Not applicable.

ITEM 6.          Ownership of more than five percent on behalf of another
                 person: Yes.  Key Trust Company of Ohio, N.A., as Trustee of
                 certain trusts.



<PAGE>   4


ITEM             7. Identification and classification of the subsidiary which
                 acquired the security being reported on by the parent holding
                 company: Not applicable.

ITEM 8.          Identification and classification of members of the group:
                 Not applicable.

ITEM 9.          Notice of dissolution of group:  Not applicable.

ITEM 10.         Certification:  Not applicable.

                 The filing of this statement shall not be construed as an
admission that the reporting person is, for purposes of Section 13(d) or 13(g)
of the Act, the beneficial owner of all of the securities covered by this
statement.

                 After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

**Note:             The numbers of shares noted in Items 4(c)(ii) and 4(c)(iv)
                    includes 9,613,800 shares held by a nonprofit foundation of
                    which the reporting person is one of six trustees and one of
                    ten members, as to which shares any beneficial ownership is
                    hereby disclaimed.



Dated:  February  07 , 2000                         /s/ George Gund III
                 ----                               -------------------
                                                    GEORGE GUND III








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