KENTUCKY INVESTORS INC
S-4, 1999-09-28
COMMERCIAL PRINTING
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As filed with the Securities and Exchange Commission on September 28, 1999
                                             Registration No. 333-
=======================================================================
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549
                              ---------------
                                 FORM S-4
                          REGISTRATION STATEMENT
                                   UNDER
                        THE SECURITIES ACT OF 1933
                              ---------------
                         KENTUCKY INVESTORS, INC.
          (Exact name of registrant as specified in its charter)

    Kentucky                       6700                     61-6030333
(State or other             (Primary Standard            (I.R.S. Employer
jurisdiction of         Industrial Classification         Identification
incorporation or               Code Number)                    No.)
 organization)

              200 CAPITAL AVENUE, FRANKFORT, KENTUCKY  40601
                              (502) 223-2361
       (Address, including zip code, and telephone number, including
          area code, of registrant's principal executive offices)
                              ---------------
                           ROBERT M. HARDY, JR.
               200 CAPITAL AVENUE, FRANKFORT, KENTUCKY 40601
                              (502) 223-2361
 (Name, address, including zip code, and telephone number, including area
                        code, of agent for service)
                              ---------------
                                 Copy to:
                          Alex P. Herrington, Jr.
                             Stites & Harbison
                    400 West Market Street, Suite 1800
                     Louisville, Kentucky  40202-3352
                              (502) 587-3400
                              ---------------
  APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  As
soon as practicable after the effective date of this Registration Statement
and all other conditions to the Plan of Share Exchange described in the
enclosed Prospectus and Proxy Statement pursuant to which the common stock
of Investors Heritage Life Insurance Company and Kentucky Investors, Inc.
will be exchanged, have been satisfied or waived.
  If the securities being registered on this form are being offered in
connection with the formation of a holding company and there is compliance
with General Instruction G, check the following box:  [ ]
  If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering:  [ ]
  If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities
Act registration statement number of the earlier effective registration
statement for the same offering:  [ ]
                              ---------------
                      CALCULATION OF REGISTRATION FEE
===========================================================================
                                        Proposed  Proposed
        Title of each        Amount     maximum    maximum      Amount
           class of          to be      offering  aggregate       of
        securities to      registered    price     offering  registration
        be registered         (1)      per share    price        fee
- --------------------------------------------------------------------------
Common Stock, $1.00
  par value...............  291,685    $19.96 (2) $5,822,033  $1,619(3)
==========================================================================

(1)  The number of shares of Kentucky Investors common stock to be
     registered pursuant to this registration statement is based upon an
     estimate of the maximum number of shares of Investors Heritage common
     stock presently outstanding, exclusive of shares of Investors Heritage
     common stock held by Kentucky Investors, multiplied by the exchange
     ratio of 1.24 shares of Kentucky Investors common stock per share of
     Investors Heritage common stock.
(2)  Calculated in accordance with Rules 457(f) and 457(c) under the
     Securities Act of 1933, as amended, the proposed maximum offering
     price per share is computed by dividing (i) the product of (A) the
     average of the bid and asked per share prices of Investors Heritage
     common stock as reported on the OTC Bulletin Board on September 22,
     1999 ($24.75) and (B)235,230, representing the maximum number of
     shares of Investors Heritage expected to be exchanged for the Kentucky
     Investors common stock being registered, by (ii) 291,685, representing
     the maximum number of shares of Kentucky Investors common stock to be
     issued in connection with this registration statement.
(3)  The registration fee of $1,619 calculated pursuant to Rules 457(f) and
     457(c) under the Securities Act of 1933, as amended, is the product of
     .000278 and the proposed maximum aggregate offering price.
  THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(A) OF THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THIS
REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE
COMMISSION, ACTING PURSUANT TO SUCH SECTION 8(A), MAY DETERMINE.
==========================================================================
<PAGE>

[LOGO - two circles, one within the other.  The name Investors
Heritage Life Insurance Company is within the first circle.  The
second smaller circle contains the entranceway to the Investors
Heritage headquarters with the words "Doorway to Your Heritage"
beneath the entranceway]

             INVESTORS HERITAGE LIFE INSURANCE COMPANY
       SHARE EXCHANGE PROPOSED - YOUR VOTE IS VERY IMPORTANT

  The Boards of Directors of Kentucky
Investors, Inc. and Investors Heritage Life
Insurance Company have agreed on a share
exchange and are seeking your vote on this
important transaction.  As a result of the
share exchange Kentucky Investors will be
the owner of all of the outstanding common
stock of Investors Heritage.  We think that
it will result in significant benefits to
you in connection with your ownership of our
stocks.
  If we complete the share exchange,
Investors Heritage stockholders, except for
Kentucky Investors and its subsidiary, will
receive 1.24 shares of Kentucky Investors
common stock for each share of Investors
Heritage they own.  We estimate that
approximately 292,000 shares of Kentucky
Investors common stock will be issued to
Investors Heritage stockholders.  These
shares will represent approximately 20.1% of
the outstanding common stock of Kentucky
Investors after the share exchange.
Likewise, the shares of Kentucky Investors
common stock held by Kentucky Investors
stockholders prior to the share exchange
will represent approximately 79.9% of the
outstanding Kentucky Investors common stock
after the share exchange. Kentucky Investors
stockholders will continue to own their
existing shares after the share exchange.
  The share exchange cannot be completed
unless Investors Heritage stockholders
approve the share exchange pursuant to the
share exchange agreement.  We have scheduled
a meeting for you to vote on this important
matter.  YOUR VOTE IS VERY IMPORTANT.
  Whether or not you plan to attend the
special meeting, please take the time to
vote by completing and mailing the enclosed
proxy card to us. If you sign, date and mail
your proxy card without indicating how you
want to vote, your proxy will be counted as
a vote in favor of the proposals submitted
at your meeting. IF YOU ARE AN INVESTORS
HERITAGE STOCKHOLDER AND FAIL TO RETURN YOUR
PROXY CARD, THE EFFECT WILL BE THE SAME AS A
VOTE AGAINST THE SHARE EXCHANGE UNLESS YOU
APPEAR AT THE MEETING AND VOTE IN FAVOR OF
THE SHARE EXCHANGE.  YOUR VOTE IS VERY
IMPORTANT.
  The date, time and place of the meeting is
as follows:
               , 1999,      a.m., local time
- --------- ----         ----
Investors Heritage Life Insurance Company
  auditorium
Second and Shelby Streets
Frankfort, KY  40601
  This Proxy Statement/Prospectus provides
you with detailed information about the
proposed share exchange. In addition, you
may obtain information about Investors
Heritage and Kentucky Investors from
documents that we have filed with the
Securities and Exchange Commission. We
encourage you to read this entire document
carefully.

 We urge Investors Heritage stockholders to vote "FOR" the share
                            exchange.


NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE
SECURITIES REGULATORS HAVE APPROVED THE KENTUCKY INVESTORS COMMON
STOCK TO BE ISSUED UNDER THIS PROXY STATEMENT/ PROSPECTUS OR
DETERMINED IF THIS PROXY STATEMENT/PROSPECTUS IS TRUTHFUL OR
COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.

     Proxy Statement/Prospectus dated               , 1999,
                                      --------- ----
   and first mailed to stockholders on                 , 1999
                                       ----------- ----

<PAGE>

             INVESTORS HERITAGE LIFE INSURANCE COMPANY
                        200 CAPITAL AVENUE
                    FRANKFORT, KENTUCKY  40601
                          (502) 223-2361
             -----------------------------------------
             NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                 TO BE HELD ON              , 1999
                               -------- ----
             -----------------------------------------
  NOTICE IS HEREBY GIVEN that a special meeting of stockholders of
Investors Heritage Life Insurance Company, a Kentucky corporation,
will be held on               , 1999, at       a.m., local time, at
                --------- ----           -----
Investors Heritage Life Insurance Company auditorium, Second and
Shelby Streets, Frankfort, Kentucky 40601, for the following
purposes:
  1.To consider and vote upon the approval and adoption of the
share exchange agreement, dated as of September 24, 1999, between
Investors Heritage Life Insurance Company and Kentucky Investors,
Inc., a Kentucky corporation.  Upon consummation of the share
exchange, Investors Heritage will become a wholly owned subsidiary
of Kentucky Investors.
  2.To transact such other business as may properly come before
the special meeting or any adjournment or postponement of the
meeting.
  We have attached a proxy statement/prospectus to assist you in
consideration of the matters you are to vote upon at the special
meeting of Investors Heritage stockholders.  We also direct your
attention to the following documents which accompany this notice:
  - the 1998 Investors Heritage Life Insurance Company and
    Kentucky Investors, Inc. Annual Report;
  - the Investors Heritage Life Insurance Company Annual Report on
    Form 10-K for the year ended December 31, 1998;
  - the Kentucky Investors, Inc. Annual Report on Form 10-K for
    the year ended December 31, 1998;
  - the Proxy Statement for the Investors Heritage Life Insurance
    Company Meeting of Stockholders on May 13, 1999;
  - the Proxy Statement for the Annual Meeting of Stockholders of
    Kentucky Investors, Inc. on May 13, 1999;
  - the Investors Heritage Life Insurance Company Quarterly Report
    on Form 10-Q for the quarter ended June 30, 1999; and
  - the Kentucky Investors, Inc. Quarterly Report on Form 10-Q for
    the quarter ended June 30, 1999.
  The Investors Heritage Board has fixed the close of business on
               , 1999, as the record date for the determination of
- ------- -- ----
stockholders entitled to notice of, and to vote at, the Investors
Heritage special meeting.
  A majority of the votes present in person or by proxy at the
Investors Heritage special meeting must be voted in favor of the
proposal to exchange shares of Investors Heritage common stock
pursuant to the share exchange agreement in order to approve the
proposal.
  You are cordially invited to attend the special meeting in
person.  Whether or not you expect to attend, WE URGE YOU TO SIGN
AND DATE THE ENCLOSED PROXY CARD AND RETURN IT PROMPTLY IN THE
ENVELOPE PROVIDED.
  THE BOARD OF DIRECTORS OF INVESTORS HERITAGE UNANIMOUSLY
RECOMMENDS THAT YOU VOTE FOR THE APPROVAL AND ADOPTION OF THE SHARE
EXCHANGE AGREEMENT AND THE SHARE EXCHANGE.
                              BY ORDER OF THE BOARD OF DIRECTORS

                              Harry Lee Waterfield II
                              Chairman of the Board
Frankfort, Kentucky
              , 1999
- ---------- ---



<PAGE>

                         TABLE OF CONTENTS

                                          Page
                                          ----

Questions and Answers about the
 Kentucky Investors/Investors Heritage
 Share Exchange                            1
Summary                                    3
  The Companies                            3
  Vote Required to Approve the Share
   Exchange                                3
  Ownership of Kentucky Investors
   Following the Share Exchange            3
  The Share Exchange                       3
Selected Financial Data                    6
  Kentucky Investors                       6
  Investors Heritage                       7
Comparative Historical and Pro Forma
 Per Share Data                            8
Unaudited Pro Forma Financial Data         9
Risk Factors                               13
The Share Exchange                         14
  General                                  14
  Background of the Share Exchange         15
  Kentucky Investors' Reasons for the
   Share Exchange                          16
  Investors Heritage's Reasons for the
   Share Exchange; Recommendation of
   the Investors Heritage Board            17
  United States Federal Income Tax
   Consequences                            18
  Accounting Treatment                     19
  Regulatory Matters                       19
  Insurance Ratings                        20
  Dissenters' Rights of Investors
   Heritage Stockholders                   20
  Stock Transfer Restriction
   Agreements                              22
Comparative Per Share Market Price and
 Dividend Information                      22
Opinion of Financial Advisor               24
1999 Stock Option and Stock
 Appreciation Rights Plan                  27
Interests of Certain Persons in the
 Share Exchange                            28
The Share Exchange Agreement               28
  Introduction                             28
  Terms of the Share Exchange              29
  Closing and the Effective Date           29
  Exchange of Investors Heritage
   Certificates                            29
  Representations and Warranties           30
  Covenants                                30
  Investors Heritage Board and
   Stockholders Meetings                   31
  Kentucky Investors Indemnification
   of Investors Heritage Directors and
   Officers                                31
  Conditions to Completion of Share
   Exchange                                31
  Amendment, Waiver and Termination        32
The Special Meeting                        33
  Time and Place; Purpose                  33
  Voting Rights; Votes Required for
   Approval                                33
  Voting of Proxies                        33
Comparison of Stockholder Rights           34
Business Combination Statutes              38
Effect of Share Exchange on OTC
 Bulletin Board Listings                   39
Legal Matters and Tax Opinions             39
Experts                                    39
Where You Can Find More Information        39

Annex A   Share Exchange Agreement, dated as
          of September 24, 1999, by and
          between Kentucky Investors, Inc.
          and Investors Heritage Life
          Insurance Company
Annex B   Opinion of The Robinson-Humphrey
          Company, LLC
Annex C   Subtitle 13 of Chapter 271B of the
          Kentucky Revised Statutes

                    i

<PAGE>


                       QUESTIONS AND ANSWERS
          ABOUT THE KENTUCKY INVESTORS/INVESTORS HERITAGE
                          SHARE EXCHANGE

Q. WHY ARE THE TWO COMPANIES PROPOSING THE SHARE
   EXCHANGE?  HOW WILL I BENEFIT?
A. Kentucky Investors currently owns approximately
   74% of the common stock of Investors Heritage.
   This share exchange will result in the creation
   of a holding company structure with Kentucky
   Investors becoming the sole shareholder of
   Investors Heritage.  With the restructuring, we
   believe that greater operating and financial
   flexibility will occur in connection with our
   investments, business operations and financing
   activities.  This operating and financial
   flexibility should result in more acquisition
   opportunities for Kentucky Investors which
   should accrue to the benefit of the
   stockholders' investment in Kentucky Investors.

Q. AS A HOLDER OF INVESTORS HERITAGE COMMON STOCK,
   WHAT WILL I RECEIVE IN THE SHARE EXCHANGE?
A. You will receive 1.24 shares of Kentucky
   Investors common stock in exchange for each
   share of Investors Heritage common stock that
   you own.  For example, if you own 100 shares of
   Investors Heritage common stock, you will
   receive 124 shares of Kentucky Investors common
   stock in exchange for your shares.  Kentucky
   Investors will issue fractional shares.

Q. WHAT ARE THE TAX CONSEQUENCES OF THE SHARE
   EXCHANGE?
A. The share exchange is intended to be a tax-free
   reorganization for United States federal income
   tax purposes.  Generally, Investors Heritage
   stockholders will not recognize taxable gain or
   loss on the exchange of their stock.  Tax
   matters, however, are complicated, and the tax
   consequences of the share exchange to you will
   depend on the facts of your particular
   situation.  We encourage you to contact your
   tax advisors to determine the tax consequences
   of the share exchange to you.  To review the
   tax consequences to Investors Heritage
   stockholders in greater detail, see pages 18
   through 19 of this proxy statement/prospectus.

Q. WHAT DO I NEED TO DO NOW?
A. Please mail your signed proxy card in the
   enclosed postage prepaid return envelope as
   soon as possible, so that your shares may be
   represented and voted at the special meeting,
   which we have scheduled for               ,
                               --------- ----
   1999.  Since a favorable vote of a majority of
   the outstanding shares of Investors Heritage
   must approve the share exchange, it is
   especially important that Investors Heritage
   stockholders return their signed proxy cards.
   YOUR VOTE IS VERY IMPORTANT.

Q. WHAT DO I DO IF I WANT TO CHANGE MY VOTE AFTER
   I HAVE MAILED MY PROXY CARD?
A. There are three ways in which you may revoke
   your proxy. First, you may submit a written
   notification stating that you would like to
   revoke your proxy. Second, you may complete and
   submit a new proxy card to the Investors
   Heritage corporate secretary. As a third
   method, you may attend the Investors Heritage
   special meeting and vote in person. If you hold
   your shares in "street name" or through a
   nominee or broker, you must follow directions
   received from your broker to cast or change
   your vote.

Q. SHOULD I SEND IN MY STOCK CERTIFICATES NOW?
A. No. After the share exchange is completed, we
   will send Investors Heritage stockholders
   written instructions for exchanging their share
   certificates.


<PAGE>

Q. WHAT HAPPENS TO MY FUTURE DIVIDENDS?
A. Neither Kentucky Investors nor Investors
   Heritage expects to change its current dividend
   practices before the share exchange. After the
   share exchange, we expect that Kentucky
   Investors will continue to pay cash dividends
   as determined by the Kentucky Investors board.
   On April 9, 1999, Kentucky Investors paid an
   annual dividend of $0.38 per share to holders
   of Kentucky Investors common stock.  Assuming
   an exchange ratio of 1.24 and assuming that we
   completed the share exchange on January 1,
   1999, a holder of one share of Investors
   Heritage common stock would have received a
   total cash dividend of $0.47 from Kentucky
   Investors during 1999.  On April 9, 1999,
   Investors Heritage paid an annual dividend of
   $0.76 per share to holders of Investors
   Heritage common stock.

Q. IF MY BROKER HOLDS MY SHARES IN STREET NAME,
   WILL MY BROKER VOTE MY SHARES FOR ME?
A. If you are an Investors Heritage stockholder,
   your broker is not permitted to vote your
   shares of Investors Heritage common stock on
   the share exchange proposal unless you provide
   instructions on how to vote.  All stockholders
   of Investors Heritage should instruct their
   brokers to vote their shares following
   directions provided by their brokers.

Q. WHEN DO YOU EXPECT TO COMPLETE THE SHARE
   EXCHANGE?
A. We are working towards quickly completing the
   share exchange. In addition to stockholder
   approval, we must also obtain approval from the
   Kentucky Department of Insurance. We hope to
   complete the share exchange by               ,
                                  --------- ----
   1999.

Q. WHOM SHOULD STOCKHOLDERS CALL WITH QUESTIONS?
A. Investors Heritage stockholders who have
   questions about the share exchange should call
   Jane S. Jackson at (502) 223-2361, extension
   305.


                        2
<PAGE>

                              SUMMARY

     THIS SUMMARY HIGHLIGHTS SELECTED INFORMATION FROM THIS
DOCUMENT AND MAY NOT CONTAIN ALL OF THE INFORMATION THAT IS
IMPORTANT TO YOU TO UNDERSTAND THE SHARE EXCHANGE FULLY.  FOR A
MORE COMPLETE DESCRIPTION OF THE LEGAL TERMS OF THE SHARE EXCHANGE,
YOU SHOULD READ CAREFULLY THIS ENTIRE DOCUMENT AND THE DOCUMENTS TO
WHICH WE HAVE REFERRED YOU.  SEE "WHERE YOU CAN FIND MORE
INFORMATION."

                  THE COMPANIES

KENTUCKY INVESTORS, INC.
200 Capital Avenue
Frankfort, Kentucky  40601
(502) 223-2361
  Kentucky Investors is a holding company with
assets of approximately $291,000,000 whose
subsidiaries are a printing company, an insurance
marketing company, and Investors Heritage, a life
insurance company.  The total assets and
stockholders' equity of Investors Heritage as of
June 30, 1999 comprised in excess of 99% of total
assets and stockholders' equity of Kentucky
Investors.  Kentucky Investors and its
subsidiaries have approximately 110 employees.

INVESTORS HERITAGE LIFE INSURANCE COMPANY
200 Capital Avenue
Frankfort, Kentucky 40601
(502) 223-2361
  Investors Heritage is a life insurance company
focused primarily on traditional life and group
life insurance products and annuities and pre-
need and final expense insurance products sold
by funeral directors and affiliated agents. Investors
Heritage also markets credit related insurance
products through financial institutions.  Investors
Heritage has 106 employees.  Investors Heritage
gross written premiums for 1998 were approximately
$62,000,000.

            VOTE REQUIRED TO APPROVE
               THE SHARE EXCHANGE
                  (see page 33)
  The favorable vote of the holders of at least a
majority of the outstanding shares of Investors
Heritage common stock is required to approve the
share exchange. YOUR FAILURE TO VOTE YOUR SHARES
OF INVESTORS HERITAGE COMMON STOCK WILL HAVE THE
EFFECT OF A VOTE AGAINST THE SHARE EXCHANGE.

         OWNERSHIP OF KENTUCKY INVESTORS
          FOLLOWING THE SHARE EXCHANGE
                (see cover page)
  The shares of Kentucky Investors common stock
that Kentucky Investors will issue to Investors
Heritage stockholders in the share exchange will
constitute approximately    % of the outstanding
                         ---
Kentucky Investors common stock after the share
exchange based on the number of shares of
Kentucky Investors and Investors Heritage common
stock outstanding on         , the record date
                     --------
for the Investors Heritage Special Meeting.

               THE SHARE EXCHANGE
WHAT INVESTORS HERITAGE STOCKHOLDERS WILL RECEIVE
IN THE SHARE EXCHANGE (SEE PAGES 14 AND 29)
  You will receive 1.24 Kentucky Investors shares
for each Investors Heritage share you hold,
including fractional shares.

RECOMMENDATION TO STOCKHOLDERS (SEE PAGE 17)
  The Investors Heritage board of directors
believes that the share exchange is in your best
interests and unanimously recommends that you
vote FOR the proposal to approve and adopt the
share exchange agreement.

OPINION OF FINANCIAL ADVISOR (SEE PAGE 24)
  In connection with the share exchange,
Investors Heritage's board of directors received
an opinion from its financial advisor, The
Robinson-Humphrey Company, LLC. This opinion
discusses the fairness from a financial point of
view of the consideration to be received by
Investors Heritage's stockholders.  We have
attached the full text of this opinion as Annex B
to this document.  This opinion describes the
procedures followed, assumptions made, matters
considered and limitations on the review
undertaken in connection with the opinion.  We
encourage you to read and consider the opinion in
its entirety.  The opinion is directed to
Investors Heritage's board of directors and does
not constitute a recommendation to any
stockholder as to how that stockholder should
vote in connection with the proposed share
exchange.

                        3

<PAGE>

UNITED STATES FEDERAL INCOME TAX CONSEQUENCES
(SEE PAGE 18)
  The receipt of Kentucky Investors common stock
in the share exchange generally will be tax free
to Investors Heritage stockholders for United
States federal income tax purposes.
  Tax matters are very complicated, and the tax
consequences of the share exchange to you will
depend on the facts of your particular situation.
You are urged to consult your own tax advisor as
to the specific tax consequences to you of the
share exchange, including the applicable federal,
state, local and foreign tax consequences.

SHARE OWNERSHIP OF MANAGEMENT AND DIRECTORS
(SEE PAGE 28)
  Directors and executive officers of Investors
Heritage and their affiliates, including Kentucky
Investors, owned and were entitled to vote
approximately       shares of the Investors
              -----
Heritage common stock, or approximately     % of
                                        ----
the Investors Heritage common stock outstanding
on the record date for the special meeting.  The
holders of these shares of Investors Heritage
common stock are expected to vote in favor of the
share exchange.

DISSENTERS' RIGHTS (SEE PAGE 20)
  As holder of shares of Investors Heritage
common stock you may, in lieu of the
consideration you would otherwise receive in the
share exchange, exercise your right to dissent
from the share exchange agreement and to demand
payment of the fair value of your shares in cash
if the share exchange is consummated.  You must
follow certain procedures set forth in the
Kentucky statutes, the text of the applicable
portions of which we have attached as Annex C to
this proxy statement/prospectus.  If you receive
such a cash payment, you may recognize taxable
income.  Failure to follow the procedures may
result in a loss of your dissenters' rights.  If
you return a blank executed proxy card you will
be deemed to have approved the share exchange
agreement, thereby waiving your dissenters'
rights.

COMPARATIVE PER SHARE MARKET PRICE AND DIVIDEND
INFORMATION (SEE PAGE 22)
  Investors Heritage common stock is reported on
the OTC Bulletin Board under the symbol "INLF."
Kentucky Investors common stock is reported on
the OTC Bulletin Board under the symbol "KINV."
On September 27, 1999, the last full trading day
prior to the public announcement of the proposed
share exchange, the bid price quoted per share of
Investors Heritage common stock was $23.50 and
the bid price quoted per share of Kentucky
Investors common stock was $23.00.  On
                                       ----------
   , 1999, the most recent date prior to the
- ---
printing of this document, the bid price quoted
per share of Investors Heritage common stock was
$      and the bid price quoted per share of
 -----
Kentucky Investors common stock was $     .
                                     -----

REGULATORY APPROVAL (SEE PAGE 19)
  The insurance department of the Commonwealth of
Kentucky must approve the share exchange on
behalf of Investors Heritage in order to close
the share exchange.

INTERESTS OF KENTUCKY INVESTORS AND INVESTORS
HERITAGE OFFICERS AND DIRECTORS IN THE SHARE
EXCHANGE (SEE PAGE 28)

Stockholders should note that a number of
Kentucky Investors and Investors Heritage
directors and executive officers may have
interests in the share exchange that are
different from, or in addition to, the interests
of the Kentucky Investors and Investors Heritage
stockholders generally.


                        4

<PAGE>
CONDITIONS TO THE SHARE EXCHANGE (SEE PAGE 31)
  The consummation of the share exchange is
subject to a number of conditions, including:
  - approval of the share exchange agreement by
    the Investors Heritage stockholders;
  - receipt of regulatory approval and the
    absence of restraints;
  - confirmation from A.M. Best that the share
    exchange does not have an adverse affect on
    the rating of Investors Heritage;
  - receipt by Kentucky Investors and Investors
    Heritage of an opinion as to the treatment
    of the share exchange as a "reorganization"
    within the meaning of Section 368(a) the
    Internal Revenue Code; and
  - receipt of opinions as to the enforceability
    of the share exchange agreement.

TERMINATION OF THE SHARE EXCHANGE AGREEMENT
(SEE PAGE 32)
  Kentucky Investors and Investors Heritage can
jointly agree to terminate the share exchange
agreement at any time before completing the share
exchange.  In addition, either Kentucky Investors
or Investors Heritage can terminate the share
exchange agreement if:
  - the share exchange is not completed by
    December 31, 1999;
  - prohibition of the share exchange by any
    governmental entity;
  - Investors Heritage stockholders fail to
    approve the share exchange;
  - one party materially breaches any of the
    representations or warranties it made or
    fails to materially comply with any of its
    covenants under the share exchange agreement
    and that breach is not or cannot be cured
    within 30 days after notice;
  - the holders of five percent of the
    outstanding Investors Heritage common stock
    exercise their dissenters' rights in
    connection with the share exchange;
  - the bid price quoted per share of Kentucky
    Investors common stock immediately prior to
    the effective date of the share exchange is
    $17.00 or less; or
  - the bid price quoted per share of Investors
    Heritage common stock immediately prior to
    the effective date of the share exchange is
    $25.00 or more.

                        5

<PAGE>

                      SELECTED FINANCIAL DATA

     The selected financial data presented below should be read in
conjunction with the financial statements and the notes thereto
incorporated by reference for Kentucky Investors and Investors
Heritage from the 1998 Annual Report to Stockholders of Kentucky
Investors and Investors Heritage delivered with this proxy
statement/prospectus, the Kentucky Investors Quarterly Report on
Form 10-Q for the quarter ended June 30, 1999 and the Investors
Heritage Quarterly Report on Form 10-Q for the quarter ended
June 30, 1999.

KENTUCKY INVESTORS

     The following selected historical financial data for, and as
of the end of, each of the five years in the period ended December
31, 1998 have been derived from Kentucky Investors' consolidated
financial statements, which have been audited by Ernst & Young LLP,
Kentucky Investors' independent auditors.  The data as of June 30,
1999 and 1998 and for the six months ended June 30, 1999 and 1998
have been derived from Kentucky Investors' unaudited consolidated
financial statements which include, in the opinion of Kentucky
Investors' management, all adjustments, consisting of normal
recurring accruals, necessary to present fairly the results of
operations and financial position of Kentucky Investors for the
periods and dates presented.  Stockholders should read this data
together with the audited and unaudited consolidated financial
statements of Kentucky Investors, including the notes thereto,
incorporated herein by reference. We have listed the documents that
we are delivering together with this proxy statement/prospectus and
which we are incorporating by reference under the heading "Where
You Can Find More Information" on page 39.

<TABLE>
                 SIX MONTHS ENDED
                     JUNE 30,              YEAR ENDED DECEMBER 31,
                 ---------------- ------------------------------------------
                   1999     1998     1998     1997    1996     1995    1994
                   ----     ----     ----     ----    ----     ----    ----
                          (dollars in thousands, except per share amounts)

<S>              <C>     <C>      <C>      <C>      <C>     <C>     <C>
Total Revenue    $ 30,444$ 29,138 $ 57,708 $ 52,707 $ 47,962$ 44,005$ 46,656
Total Benefits
  and Expenses     28,416  27,401   53,698   49,863   46,320  43,191  44,039
Net Income            995     929    1,975    1,523    1,147     555   1,523
Earnings Per Share   1.17    1.11     2.34     1.84     1.41    0.71    1.97
Total Assets      290,899 271,276  288,369  256,872  224,997 208,045 191,367
Total Liabilities 251,735 229,903  243,673  217,543  190,997 173,288 164,902
Debt                  337      -       407       -        -       -       -
Cash Dividends
  Per Share          0.38    0.38     0.38     0.38     0.38    0.38    0.37

</TABLE>
                                 6

<PAGE>
INVESTORS HERITAGE

     The following selected historical financial data for, and as
of the end of, each of the five years in the period ended December
31, 1998 have been derived from Investors Heritage's consolidated
financial statements, which have been audited by Ernst & Young LLP,
Investors Heritage's independent auditors.  The data as of June 30,
1999 and 1998 and for the six months ended June 30, 1999 and 1998
have been derived from Investors Heritage's unaudited consolidated
financial statements which include, in the opinion of Investors
Heritage's management, all adjustments, consisting of normal
recurring accruals, necessary to present fairly the results of
operations and financial position of Investors Heritage for the
periods and dates presented.  Stockholders should read this data
together with the audited and unaudited consolidated financial
statements of Investors Heritage, including the notes thereto,
incorporated herein by reference. We have listed the documents that
we are delivering together with this proxy statement/prospectus and
which we are incorporating by reference under the heading  "Where
You Can Find More Information" on page 39.


<TABLE>

                  SIX MONTHS ENDED
                      JUNE 30,              YEAR ENDED DECEMBER 31,
                  ---------------- ------------------------------------------
                   1999     1998     1998     1997    1996     1995    1994
                   ----     ----     ----     ----    ----     ----    ----
                          (dollars in thousands, except per share amounts)

<S>              <C>     <C>      <C>      <C>      <C>     <C>     <C>
Premiums         $ 22,675$ 21,840 $ 42,638 $ 39,129 $ 36,354$ 33,061$ 36,444
Net Investment
  Income            7,540   6,948   14,264   13,083   11,654  10,815  10,011
Total Revenue      30,330  29,080   57,461   52,497   47,780  44,076  46,804
Net Income          1,425   1,361    2,766    2,127    1,602     917   2,401
Earnings Per Share   1.58    1.50     3.06     2.36     1.78    1.02    2.66
Total Assets      292,297 272,810  289,825  258,654  227,140 210,490 194,262
Policy Reserves   237,653 215,772  227,185  203,858  180,377 161,695 155,179
Debt                  337      -       407       -        -       -       -
Cash Dividends
  Per Share          0.76    0.76     0.76     0.76     0.76    0.76    0.74

</TABLE>


                                       7

<PAGE>


        COMPARATIVE HISTORICAL AND PRO FORMA PER SHARE DATA

     The following table sets forth:
     - the historical earnings per share, historical book value
       per share and dividends per share of both Kentucky
       Investors and Investors Heritage;
     - the Kentucky Investors unaudited pro forma earnings per
       share, unaudited pro forma book value per share and
       unaudited pro forma dividends per share after giving effect
       to the share exchange using generally accepted accounting
       principles.  Kentucky Investors' management anticipates its
       dividends per share to continue as determined by its board.
       Therefore, the unaudited pro forma dividends per share for
       Kentucky Investors remain the same as historical dividends
       per share of $0.38; and
     - the Investors Heritage unaudited equivalent pro forma
       earnings per share, unaudited equivalent pro forma book
       value per share and unaudited equivalent pro forma
       dividends per share based on the share exchange ratio of
       1.24 to 1.
     The information presented in the table should be read in
conjunction with the separate historical audited and unaudited
consolidated financial statements of Kentucky Investors and
Investors Heritage and the notes thereto incorporated by reference
herein.
     The actual per share data might have differed from the pro
forma results if Kentucky Investors and Investors Heritage had
actually been combined during the periods presented.  You should
not rely on the pro forma information as being indicative of either
the historical results that we would have had or the future results
that we will experience after the share exchange is completed.

<TABLE>
                        Kentucky Investors     Investors Heritage
                        ------------------     ------------------
                                                         Equivalent
                                      Pro                    Pro
                         Historical  Forma      Historical  Forma
                         ----------  -----      ----------  -----

  <S>                      <C>       <C>          <C>       <C>
Book value per share as of:
  June 30, 1999            $33.10    $30.48       $46.75    $37.80
  December 31, 1998         38.00     34.72        52.89     43.05

Earnings per share:
  June 30, 1999              1.17      1.61         1.58      2.00
  December 31, 1998          2.34      3.27         3.06      4.05

Cash dividends per share:
  June 30, 1999              0.38      0.38         0.76      0.47
  December 31, 1998          0.38      0.38         0.76      0.47

</TABLE>
                                 8

<PAGE>

                UNAUDITED PRO FORMA FINANCIAL DATA

     The unaudited pro forma financial data gives effect to the
share exchange as a purchase under generally accepted accounting
principles. The following unaudited pro forma financial data has
been prepared using the historical consolidated financial
statements incorporated by reference in Kentucky Investors' Annual
Report on Form 10-K for the year ended December 31, 1998.
Approximately 99% of Kentucky Investors' operations are comprised
of the operations of Investors Heritage.  For the pro forma
presentation of the purchase of the minority interest of Investors
Heritage by Kentucky Investors, only Kentucky Investors' historical
financial data has been presented.
     The accompanying unaudited pro forma balance sheet gives
effect to the share exchange as if it had occurred as of June 30,
1999.  Furthermore, the unaudited pro forma statements of income
include the impact of the share exchange as if it had occurred on
January 1, 1999 and 1998 for the unaudited pro forma statements of
income for the six months ending June 30, 1999 and the year ending
December 31, 1998, respectively.
     The unaudited pro forma income per share data is based upon
the historical average number of outstanding shares of Kentucky
Investors common stock, adjusted to include the number of Kentucky
Investors shares of common stock that would be issued in the share
exchange based upon an exchange ratio of 1.24 to 1. The unaudited
pro forma per share data and the unaudited equivalent pro forma per
share data for Kentucky Investors do not include any cost savings
or other financial or operational benefits from the share exchange.
     Stockholders should read the information set forth below in
conjunction with the historical consolidated financial data of
Kentucky Investors and Investors Heritage incorporated by reference
herein.
     The actual operating results might have differed from the pro
forma results if Kentucky Investors and Investors Heritage had
actually been combined during the periods presented.  You should
not rely on the pro forma information as being indicative of either
the historical results that we would have had or the future results
that we will experience after the share exchange is completed.


                                 9
<PAGE>

                 UNAUDITED PRO FORMA BALANCE SHEET
                           JUNE 30, 1999

<TABLE>
                               HISTORICAL        PRO              KENTUCKY
                                KENTUCKY        FORMA            INVESTORS
                               INVESTORS     ADJUSTMENTS        AS ADJUSTED
                               ---------     -----------        -----------
<S>                           <C>          <C>                   <C>
Assets(1)
 Investments
  Securities available-
   for-sale at fair value:
   Fixed maturities           $192,324,585 $           -         $192,324,585
   Equity securities             3,385,180             -            3,385,180
  Mortgage loans on real
   estate                       14,986,939       120,372(2)        15,107,311
  Policy loans                   7,234,759             -            7,234,759
  Other long-term
    investments                    490,315        52,056(2)           542,371
  Short-term investments         1,048,169             -            1,048,169
                              ------------ -------------         ------------
     Total investments         219,469,947       172,428          219,642,375

 Cash and cash equivalents       3,318,278             -            3,318,278
 Accrued investment income       3,170,726             -            3,170,726
 Due and deferred premiums       4,056,339             -            4,056,339
 Deferred acquisition costs     29,254,790    (8,043,944)(2)(4)    21,210,846
 Leased property under
  capital leases                   330,129             -              330,129
 Property and equipment          1,612,120       563,778 (2)        2,175,898
 Goodwill                        1,816,166      (383,312)(2)        1,432,854
 Other assets                    1,563,504             -            1,563,504
 Amounts recoverable
  from reinsurers               26,306,933
(317,619)(2)                    25,989,314
                              ------------ -------------         ------------

                              $290,898,932   ($8,008,669)        $282,890,263
                              ============ =============         ============

Liabilities and Stockholders' Equity
 Liabilities
  Policy liabilities:
   Benefit reserves           $215,224,527 $           -         $215,224,527
   Unearned premium reserves    22,428,481      (291,234)(2)       22,137,247
   Policy claims                 1,879,534             -            1,879,534
   Other policyholders' funds:
     Dividend & endowment
      accumulations              1,010,744             -            1,010,744
     Reserves for dividends
       & endowments & other        806,292             -              806,292
                              ------------ -------------         ------------
        Total policy
         liabilities           241,349,578      (291,234)         241,058,344
  Federal income taxes           5,443,452    (3,848,085)(2)(6)     1,595,367
  Obligations under capital
   leases                          336,963                            336,963
  Other liabilities              4,604,941       400,000 (2)        5,004,941
                              ------------ -------------         ------------

   Total liabilities           251,734,934    (3,739,319)         247,995,615
                              ------------ -------------         ------------

Minority interest in
 subsidiary                     10,903,769   (10,903,769)(2)                -
                              ------------ -------------         ------------

Stockholders' Equity
 Common stock                      853,685       291,216(2)         1,144,901
 Paid-in surplus                 3,471,824     4,551,853(2)         8,023,677
 Accumulated other
  comprehensive income           1,700,448             -            1,700,448
 Retained earnings              22,234,272     1,791,350(2)        24,025,622
                              ------------ -------------         ------------

   Total stockholders' equity   28,260,229     6,634,419           34,894,648
                              ------------ -------------         ------------

                              $290,898,932   ($8,008,669)        $282,890,263
                              ============ =============         ============

</TABLE>
See Notes to Unaudited Pro Forma Financial Data  on page 13.


                                     10
<PAGE>


                   UNAUDITED PRO FORMA STATEMENT OF INCOME
                   FOR THE SIX MONTHS ENDED JUNE 30, 1999
<TABLE>
                               HISTORICAL        PRO              KENTUCKY
                                KENTUCKY        FORMA            INVESTORS
                               INVESTORS     ADJUSTMENTS        AS ADJUSTED
                               ---------     -----------        -----------
<S>                           <C>             <C>                <C>
Revenues
 Premiums and other
  considerations              $ 22,674,887    $         -        $22,674,887
 Investment income,
  net of expenses                7,445,920       (192,766)(3)      7,253,154
 Realized loss on
  investments, net                (149,072)             -           (149,072)
 Other income                      472,310              -            472,310
                              ------------    -----------        -----------

   Total revenue                30,444,045       (192,766)        30,251,279

Benefits and Expenses
 Death and other benefits       11,763,951              -         11,763,951
 Guaranteed annual endowments      426,076              -            426,076
 Dividends to policyholders        377,433              -            377,433
 Increase on benefit reserves
  and unearned premiums          9,246,572              -          9,246,572
 Acquisition costs deferred     (4,170,980)             -         (4,170,980)
 Amortization of deferred
  acquisition costs              3,298,349       (868,983)(4)      2,429,366
 Commissions                     3,037,880              -          3,037,880
 Other insurance expense         4,436,811        (23,805)(5)      4,413,006
                              ------------    -----------        -----------

   Total benefits and
     expenses                   28,416,092       (892,788)        27,523,304
                              ------------    -----------        -----------

Income from operations before
 federal income tax and minority
 interest in net income of
 subsidiary                      2,027,953        700,022          2,727,975

Provision for income taxes         665,391        238,007 (6)        903,398
                              ------------    -----------        -----------
Income from operations before
 minority interest in net
 income of subsidiary            1,362,562        462,015          1,824,577

Minority interest in net
 income of subsidiary              367,583       (367,583)(7)              -
                              ------------    -----------        -----------

Net Income                        $994,979       $829,598         $1,824,577
                              ============    ===========        ===========

Weighted average number of
 common shares outstanding         849,466                         1,136,714
                              ============                       ===========

Earnings per share            $       1.17                       $      1.61
                              ============                       ===========

</TABLE>
See Notes to Unaudited Pro Forma Financial Data on page 13.

                                     11
<PAGE>

                   UNAUDITED PRO FORMA STATEMENT OF INCOME
                    FOR THE YEAR ENDED DECEMBER 31, 1998

<TABLE>
                               HISTORICAL        PRO              KENTUCKY
                                KENTUCKY        FORMA            INVESTORS
                               INVESTORS     ADJUSTMENTS        AS ADJUSTED
                               ---------     -----------        -----------

<S>                           <C>             <C>                <C>
Revenues
 Premiums and other
  considerations              $42,638,289     $         -        $42,638,289
 Investment income,
  net of expenses              14,167,232        (203,823)(3)     13,963,409
 Realized gain on
  investments, net                126,179               -            126,179
 Other income                     776,612               -            776,612
                              -----------     -----------        -----------

   Total revenue               57,708,312        (203,823)        57,504,489

Benefits and Expenses
 Death and other benefits      20,767,497               -         20,767,497
 Guaranteed annual endowments     800,041               -            800,041
 Dividends to policyholders       626,325               -            626,325
 Increase on benefit reserves
  and unearned premiums        18,400,657               -         18,400,657
 Acquisition costs deferred    (7,006,366)              -         (7,006,366)
 Amortization of deferred
  acquisition costs             6,497,263      (1,712,143)(4)      4,785,120
 Commissions                    5,231,882               -          5,231,882
 Other insurance expense        8,380,727         (52,805)(5)      8,327,922
                              -----------     -----------        -----------

   Total benefits and
     expenses                  53,698,026      (1,764,948)        51,933,078
                              -----------     -----------        -----------

Income from operations before
 federal income tax and minority
 interest in net income of
 subsidiary                     4,010,286       1,561,125          5,571,411

Provision for income taxes      1,314,000         530,783 (6)      1,844,783
                              -----------     -----------        -----------

Income from operations before
 minority interest in net
 income of subsidiary           2,696,286       1,030,343          3,726,629

Minority interest in net
 income of subsidiary             721,149        (721,149)(7)              -
                              -----------     -----------        -----------

Net Income                     $1,975,137      $1,751,492         $3,726,629
                              ===========     ===========        ===========

Weighted average number of
 common shares outstanding        843,251                          1,141,154
                              ===========                        ===========

Earnings per share            $      2.34                        $      3.27
                              ===========                        ===========

</TABLE>
See Notes to Unaudited Pro Forma Financial Data  on page 13.

                                     12
<PAGE>


            NOTES TO UNAUDITED PRO FORMA FINANCIAL DATA

     In connection with the share exchange, the following pro forma
adjustments are being made to the historical consolidated balance
sheet and consolidated statements of income of Kentucky Investors.
The objective of these adjustments is to illustrate the possible
scope of the change in Kentucky Investors' historical consolidated
financial position and results of operations as a result of the
share exchange.
     The following describes the pro forma adjustments reflected in
the accompanying unaudited pro forma financial statements.
(1)  Kentucky Investors' total assets as of December 31, 1998, on a
     pro forma basis, would have been approximately $278,965,000.
(2)  Reflects the share exchange whereby Kentucky Investors
     acquired 234,852 Investors Heritage shares held by minority
     stockholders through an exchange of Kentucky Investors stock
     at an exchange rate of 1.24 to 1. This transaction is treated
     as a purchase whereby the minority interest in Investors
     Heritage's assets and liabilities is recorded at fair value.
     The fair value of the minority interest assets and liabilities
     exceeded the purchase price by $7,591,534, which represents
     negative goodwill.  The resulting negative goodwill was
     applied primarily against the present value of future profits
     and the minority interest portion of goodwill. The portion of
     the assets and liabilities representing the historical
     ownership interest of Kentucky Investors will continue to be
     carried at historical book value.  The effect of the purchase
     adjustments on operations for each of the next five years
     beginning with the year ended December 31, 1999 is to increase
     annual net income by approximately $278,500.
(3)  The cost bases of Investors Heritage's fixed maturities have
     been increased to current market values at the pro forma
     purchase dates to the extent the fixed maturities were part of
     the minority interest's asset ownership.  Amortization of the
     net premium on fixed maturities has been adjusted to reflect
     the change in amortized cost basis assuming an average
     duration of the portfolio of 9.05 years for 1998 and 8.10
     years for 1999.
(4)  The portion of deferred acquisition costs owned by the
     minority interest has been eliminated.  The amortization
     related to the eliminated deferred acquisition costs has been
     reflected as a pro forma adjustment.
(5)  Other insurance expense was decreased to eliminate the
     minority interest portion of goodwill amortization recognized.
     Additionally, depreciation was adjusted for increases in cost
     basis for real estate owned and home office property held
     using an average estimated useful life of 30 years.
(6)  Income tax effects resulting from the pro forma adjustments
     have been reflected at a rate of 34%.
(7)  The minority interest portion in net income of subsidiary has
     been eliminated to reflect the 100% ownership by Kentucky
     Investors of Investors Heritage subsequent to the share
     exchange.

                           RISK FACTORS
     Investors Heritage stockholders should consider the following
matters in deciding whether to vote in favor of the share exchange
agreement.  Stockholders should consider these matters in
conjunction with the other information included or incorporated by
reference in this document.
     POTENTIAL FLUCTUATION IN VALUE OF INVESTORS HERITAGE COMMON
STOCK AND KENTUCKY INVESTORS COMMON STOCK THAT KENTUCKY INVESTORS
WILL ISSUE IN THE SHARE EXCHANGE MAY RESULT IN INVESTORS HERITAGE
STOCKHOLDERS RECEIVING KENTUCKY INVESTORS COMMON STOCK THE MARKET
VALUE OF WHICH IS LESS THAN THE INVESTORS HERITAGE COMMON STOCK
BEING EXCHANGED.
     The number of shares of Kentucky Investors common stock to be
received in the share exchange for each Investors Heritage common
stock is fixed at 1.24.  Therefore, because the market price of
Kentucky Investors and Investors Heritage shares fluctuate, the
value at the time of the share exchange of the consideration that
Investors Heritage stockholders receive will depend on the market
price of Kentucky Investors and Investors Heritage shares at that
time.  Since we will not know the market value of either the
Kentucky Investors common stock or the Investors Heritage common
stock until the time of the share exchange, we do not know whether
the value of the Kentucky Investors stock that Investors Heritage
stockholders will receive will be equivalent to the Investors
Heritage common stock being exchanged.  For historical and current
market prices of Kentucky Investors shares, see "Comparative Per
Share Market Price and Dividend Information."


                                13

<PAGE>
     FORWARD-LOOKING STATEMENTS MAY PROVE INACCURATE.

     Statements in this proxy statement/prospectus may be
considered to be forward looking statements, as the Private
Securities Litigation Reform Act of 1995 defines that term.
Statements that include words or phrases "will result," "are
expected to," "will continue," "is anticipated," "estimate," or
similar expressions may be forward-looking statements.  These
statements are subject to risks and uncertainties.  The factors
which could cause actual results to differ from those suggested  by
any of those statements include, but are not limited to, those
discussed or identified from time to time in Kentucky Investors' or
Investors Heritage's public filings with the SEC and specifically
include:
     - risks or uncertainties associated with Kentucky Investors'
       or Investors Heritage's expectations with respect to
       timing, completion or tax status of the share exchange or
       with respect to the value of the share exchange
       consideration;
     - growth prospects;
     - market positions;
     - distribution channels;
     - premiums;
     - earnings per share;
     - cost savings;
     - revenue enhancements; and
     - profitability resulting from the share exchange
       transaction.
     More general factors include:
     - general economic conditions including changes in interest
       rates and the performance of the financial markets;
     - changes in domestic laws, regulations and taxes;
     - changes in competition and pricing environments;
     - regional or general changes in asset valuations;
     - the occurrence of significant natural disasters;
     - the development of major Year 2000 liabilities;
     - the inability to reinsure certain risks economically;
     - the adequacy of loss reserves;
     - competition;
     - pricing; and
     - restructurings.


                        THE SHARE EXCHANGE

GENERAL
     Investors Heritage and Kentucky Investors are furnishing this
document to holders of Investors Heritage common stock in
connection with the solicitation of proxies by Investors Heritage's
board of directors at a special meeting of its stockholders, and at
any adjournments or postponements of the meeting.
     At the special meeting, the Investors Heritage stockholders
will be asked to vote upon a proposal to approve and adopt the
share exchange agreement, dated as of September 24, 1999, between
Kentucky Investors and Investors Heritage, and the transactions
contemplated thereby.
     The share exchange agreement provides for the exchange of 1.24
Kentucky Investors shares of common stock for each share of
Investors Heritage common stock, except for the Investors Heritage
common stock held by Kentucky Investors and its subsidiary,
resulting in Investors Heritage becoming the wholly owned
subsidiary of Kentucky Investors.  The share exchange will become
effective in accordance with the articles of share exchange to be
filed with the Secretary of State of the Commonwealth of Kentucky.
We anticipate that the parties will make this filing as soon as
practicable after the last of the conditions precedent to the share
exchange contained in the share exchange agreement has been
satisfied or waived.  We have attached a copy of the share exchange
agreement as Annex A to this document.


                                14

<PAGE>

BACKGROUND OF THE SHARE EXCHANGE

     On February 8, 1999, senior management of Investors Heritage
and Kentucky Investors held a strategic planning session to discuss
the outlook for each company's business.  As a result of that
meeting, management of Investors Heritage and Kentucky Investors
decided to explore a possible reorganization involving the two
companies.
     On March 2, 1999, senior management of Investors Heritage and
Kentucky Investors met to further discuss the possibilities of a
reorganization involving the two companies.
     Throughout March and April 1999, Kentucky Investors and
Investors Heritage management continued to explore the possibility
of a reorganization, assessing their continued compatibility with
one another, examining the potential tax consequences of a
reorganization, the potential costs savings, market efficiencies
and business efficiencies of a combination involving the two
companies.
     On May 12, 1999, Harry Lee Waterfield II, Chairman and Chief
Executive Officer of Investors Heritage, advised the Investors
Heritage board that preliminary discussions were ongoing with
Kentucky Investors regarding a possible reorganization.  At that
meeting the Investors Heritage board authorized management to
continue to explore the feasibility of a reorganization with
primary emphasis on a tax-free reorganization.
     On May 12, 1999, Harry Lee Waterfield II, Chairman and Chief
Executive Officer of Kentucky Investors, advised the Kentucky
Investors board that preliminary discussions were ongoing with
Investors Heritage regarding a possible reorganization. At that
meeting the Kentucky Investors board authorized management to
continue to explore the feasibility of a reorganization with
primary emphasis on a tax-free reorganization.
     On July 6, 1999, the Kentucky Investors board authorized the
chairman to appoint a special committee comprised of three of its
board members to review the feasibility of a reorganization with
Investors Heritage whereby Kentucky Investors would exchange its
common stock for the Investors Heritage common stock, to negotiate
the terms and conditions of any reorganization with the Investors
Heritage special committee and to make a recommendation to the
Kentucky Investors board.  The chairman appointed David Reed, Helen
Wagner and Jerry Howell, Jr. to the Kentucky Investors special
committee.  This special committee met on July 6, 1999 for the
purpose of discussing a potential exchange ratio for a
reorganization involving the companies.  Among other items, the
special committee discussed the synergies between the two
companies, the cost savings achieved by reorganization, the
potential to enhance market efficiencies, and the ratio of market
values, book values and dividends between the companies.  The
Kentucky Investors special committee voted to make a preliminary
proposal to Investors Heritage to enter into a share exchange
agreement whereby Kentucky Investors would exchange its shares of
common stock for the outstanding shares of Investors Heritage
common stock not owned by Kentucky Investors.  The Kentucky
Investors special committee authorized David Reed, chairman of its
special committee, to convey the preliminary proposal to Investors
Heritage.
     On July 6, 1999, the Investors Heritage board authorized the
chairman to form an Investors Heritage special committee comprised
of four of its board members to consider the feasibility of a
reorganization with Kentucky Investors, to negotiate the terms and
conditions of any reorganization with the Kentucky Investors
special committee and to make a recommendation to the Investors
Heritage board.  The chairman appointed Adron Doran, Gordon Duke,
Jerry Howell and Glenn Doran to serve on the Investors Heritage
special committee.  On July 6, 1999, the Investors Heritage special
committee received a preliminary proposal from the Kentucky
Investors special committee to enter into a share exchange
agreement whereby all Investors Heritage stockholders other than
Kentucky Investors would receive Kentucky Investors common stock in
exchange for their shares of Investors Heritage common stock.
Investors Heritage special committee voted to consider the
preliminary proposal further and to engage The Robinson-Humphrey
Company, LLC to provide financial advice and a fairness opinion
with regard to the share exchange.
     On July 27, 1999, members of Investors Heritage management and
Gordon Duke, a member of the Investors Heritage special committee,
met with representatives of Robinson-Humphrey to review materials
and information regarding the historical, financial and market data
on Investors Heritage and Kentucky Investors, as well as other
recent transactions involving unaffiliated companies.  During this
meeting, Robinson-Humphrey also performed its due diligence in
order to provide financial advice and on which it could render a
fairness opinion, from a financial point of view, with regard to
the transaction.
     On August 5, 1999, the Investors Heritage special committee
recommended for approval to the Investors Heritage board an
exchange ratio of 1.24 to 1 whereby Investors Heritage stockholders
would receive 1.24 shares of Kentucky Investors common stock for
each share of Investors Heritage common stock.  The recommendation
of the Investors Heritage special committee was subject to the
approval of the terms and conditions of a definitive share exchange
agreement as well as receipt of all regulatory approvals.


                                15

<PAGE>
     On August 18, 1999, the Kentucky Investors special committee
reviewed materials and information regarding the historical
financial and market data on Investors Heritage and Kentucky
Investors, as well as other recent transactions involving
unaffiliated companies.  The Kentucky Investors special committee
discussed the exchange ratio and unanimously recommended for
approval to the Kentucky Investors board an exchange ratio of 1.24
to one subject to negotiation and approval of a definitive share
exchange agreement as well as receipt of all regulatory approvals.

     On August 18, 1999, the Kentucky Investors board approved the
Kentucky Investors special committee recommendation with respect to
the share exchange ratio.  All Kentucky Investors non-employee
directors voted in favor of the recommendation.  Kentucky Investors
board members who serve on the Investors Heritage special committee
abstained from voting.
     On August 18, 1999, the Investors Heritage board approved the
Investors Heritage special committee recommendation with respect to
the share exchange ratio, subject to negotiation of a definitive
share exchange agreement and related regulatory and stockholder
approvals.  All Investors Heritage non-employee directors voted in
favor of the recommendation.  Investors Heritage board members who
serve on the Kentucky Investors special committee abstained from
voting.  Representatives of Robinson-Humphrey were present at that
meeting to provide financial advice and to render a fairness
opinion, from a financial point of view, regarding the share
exchange ratio.
     On September 16, 1999, the Investors Heritage special
committee met to review and discuss the terms and conditions of the
definitive share exchange agreement and unanimously recommended
that the Investors Heritage board approve the share exchange
agreement for approval by its stockholders.
     On September 16, 1999, the Kentucky Investors special
committee met to review and discuss the terms and conditions of the
definitive share exchange agreement and unanimously recommended
that the Kentucky Investors board approve the share exchange
agreement.
     On September 16, 1999, the Investors Heritage board approved
the Investors Heritage special committee recommendation with
respect to the definitive share exchange agreement, subject to the
changes as may be approved by the officers executing the agreement
on behalf of Investors Heritage and recommended that its
stockholders vote to approve the share exchange agreement.  All
Investors Heritage non-employee directors voted in favor of the
recommendation.  Investors Heritage board members who serve on the
Kentucky Investors special committee abstained from voting.
     On September 16, 1999, the Kentucky Investors board approved
the Kentucky Investors special committee recommendation with
respect to the definitive share exchange agreement, subject to the
changes as may be approved by the officers executing the share
exchange agreement on behalf of Kentucky Investors.  All Kentucky
Investors non-employee directors voted in favor of the
recommendation.  Kentucky Investors board members who serve on the
Investors Heritage special committee abstained from voting.
     On September 24, 1999, the officers of Investors Heritage and
Kentucky Investors executed the definitive share exchange agreement
and authorized for issuance on September 28, 1999 a joint press
release stating that Kentucky Investors and Investors Heritage had
formally approved a definitive share exchange agreement pursuant to
which Kentucky Investors would acquire all of the outstanding
Investors Heritage common stock, other than the Investors Heritage
common stock owned by Kentucky Investors and its subsidiary, at the
exchange ratio.
KENTUCKY INVESTORS' REASONS FOR THE SHARE EXCHANGE
     The Kentucky Investors special committee engaged in an
investigation of the proposed share exchange with the assistance of
independent counsel.  After the evaluation, the Kentucky Investors
special committee unanimously approved the share exchange agreement
and recommended to the Kentucky Investors board that the Kentucky
Investors board approve and adopt the share exchange agreement.
     In reaching its conclusion to approve the share exchange
agreement, the Kentucky Investors special committee and the board
considered a number of factors, including the following:
     - information regarding the financial condition, results of
       operations, competitive position, business and prospects of
       Investors Heritage and Kentucky Investors, both on a
       historical and future basis and on a stand-alone and
       combined basis, including an improvement in earnings that
       will inure to the benefit of Kentucky Investors
       stockholders after the share exchange;
     - the terms of the share exchange agreement, including the
       parties' representations, warranties and covenants and the
       conditions to their obligations;


                                16
<PAGE>


     - the relative trading prices and volumes as well as
       prospects for future growth and value of Kentucky Investors
       common stock and Investors Heritage common stock;
     - the relative and intrinsic values of Investors Heritage
       common stock and Kentucky Investors common stock and the
       implied premium which the exchange ratio represents
       thereto;
     - the combined financial condition of Kentucky Investors and
       Investors Heritage following the share exchange;
     - the structure of the share exchange, which permits
       Investors Heritage stockholders to exchange their Investors
       Heritage common stock for Kentucky Investors common stock
       on a tax-free basis, as described in United States Federal
       Income Tax Consequences elsewhere in this proxy
       statement/prospectus; and
     - the share exchange will be dilutive to book value and
       dividends.
     Potential benefits of the share exchange include:
     - a single, publicly traded entity with a consolidated
       stockholder base;
     - enhancement of the Kentucky Investors capital structure;
     - simplification of Investors Heritage's and Kentucky
       Investors' financial reporting structures;
     - the creation of economies of scale thereby reducing
       administrative costs; and
     - increasing opportunities for growth through mergers and
       acquisitions, including the possible use of Kentucky
       Investors equity securities in those transactions.
     In view of the variety of factors considered in connection
with its evaluation of the proposed share exchange and the terms of
the share exchange agreement, the Kentucky Investors board of
directors did not deem it practicable to, and did not, quantify or
otherwise assign relative weights to the specific factors
considered in reaching its conclusion.  Individual directors may
have given different weights to different factors.
INVESTORS HERITAGE'S REASONS FOR THE SHARE EXCHANGE; RECOMMENDATION
OF THE INVESTORS HERITAGE BOARD
     The Investors Heritage special committee engaged in an
investigation of the proposed share exchange with the assistance of
independent counsel and an independent financial advisor.  After
the evaluation, the Investors Heritage special committee
unanimously approved the share exchange agreement and recommended
to the Investors Heritage board that the Investors Heritage board
approve and adopt the share exchange agreement and recommend to
Investors Heritage's stockholders that they approve the share
exchange agreement.
     In reaching its decision to approve the share exchange
agreement and recommend approval to the Investors Heritage
stockholders, the Investors Heritage special committee and the
board considered a number of factors, including the following:
     - the presentations by, and the advice and views of, Robinson-
       Humphrey, on August 18, 1999, to the effect that the
       exchange ratio pursuant to the share exchange agreement was
       fair from a financial point of view to the holders of
       Investors Heritage common stock;
     - the terms of the share exchange agreement, including the
       parties' representations, warranties and covenants and the
       conditions to their obligations;
     - the relative trading prices and volumes as well as
       prospects for future growth and value of the Investors
       Heritage common stock and Kentucky Investors common stock;
     - information regarding the financial condition, results of
       operations, competitive position, business and prospects of
       Kentucky Investors and Investors Heritage, both on a
       historical and future basis and on a stand-alone and
       combined basis, including an improvement in earnings that
       will inure to the benefit of holders of Kentucky Investors
       common stock after the share exchange;
     - the dilution of book value and dividends that will result
       for Investors Heritage stockholders;
     - the relative and intrinsic values of Investors Heritage
       common stock and Kentucky Investors common stock and the
       implied premium which the exchange ratio represents
       thereto;
     - the opportunity for holders of Investors Heritage common
       stock to become stockholders of Kentucky Investors; and


                                17

<PAGE>

     - the combined financial condition of Investors Heritage and
       Kentucky Investors following the share exchange.
     Potential benefits of the share exchange include:
     - a single, publicly traded entity with a consolidated
       stockholder base;
     - the creation of an ownership interest for former Investors
       Heritage stockholders in Kentucky Investors to permit them
       to share in the continued growth of Investors Heritage in
       which Kentucky Investors has participated since 1963;
     - simplification of the financial reporting structure of
       Investors Heritage and Kentucky Investors; and
     - the creation of economies of scale thereby reducing
       administrative expenses.
     In view of the variety of factors considered in connection
with its evaluation of the proposed share exchange and the terms of
the share exchange agreement, the Investors Heritage board of
directors did not deem it practicable to, and did not, quantify or
otherwise assign relative weights to the specific factors
considered in reaching its conclusion.  Individual directors may
have given different weights to different factors.
     The Investors Heritage board unanimously recommends that its
stockholders vote "FOR" approval and adoption of the share exchange
agreement.
UNITED STATES FEDERAL INCOME TAX CONSEQUENCES
     TAX OPINION. It is a condition to the obligations of Investors
Heritage and Kentucky Investors to consummate the share exchange
that Ernst & Young LLP will render an opinion to the effect that
the share exchange will constitute a reorganization within the
meaning of Section 368(a) of the Internal Revenue Code of 1986.  In
rendering its opinion, Ernst & Young LLP will rely upon
representations contained in certificates of representations from
Investors Heritage and Kentucky Investors delivered for purposes of
the opinion and will assume that such representations are true as
of the effective time of the share exchange.  The parties do not
currently intend to waive the condition that Ernst & Young LLP will
render its opinion.  In the unlikely event that the parties do
decide to waive this condition, however, Investors Heritage will
recirculate this proxy statement/prospectus to disclose the waiver
of this condition and all related disclosures, including the risks
to Investors Heritage stockholders resulting from the waiver, and
will resolicit proxies from the Investors Heritage stockholders.
     TAX CONSEQUENCES. The following United States federal income
tax consequences are anticipated to result from the share exchange
and the exchange of Investors Heritage common stock for Kentucky
Investors common stock:
     - the share exchange will qualify as a tax-deferred
       reorganization described in Section 368(a)(1)(B) of the
       Internal Revenue Code;
     - an Investors Heritage stockholder who receives solely
       shares of Kentucky Investors common stock upon the exchange
       of the stockholder's shares of Investors Heritage common
       stock will not recognize any gain or loss;
     - the tax basis of the shares of Kentucky Investors common
       stock received by an Investors Heritage stockholder
       pursuant to the share exchange will be the same as the
       stockholder's tax basis in the shares of Investors Heritage
       common stock surrendered in the share exchange;
     - the holding period of the shares of Kentucky Investors
       common stock received by an Investors Heritage stockholder
       pursuant to the share exchange will include the holder's
       holding period with respect to the shares of Investors
       Heritage common stock surrendered in the share exchange,
       provided that the Investors Heritage stockholder held the
       Investors Heritage common stock as a capital asset;
     - an Investors Heritage stockholder who receives cash upon
       exercising dissenter's rights will, subject to the
       limitations and provisions of Section 302 of the Internal
       Revenue Code, receive capital treatment for the recognized
       gain or loss, provided that the Investors Heritage
       stockholder held the Investors Heritage common stock as a
       capital asset; and
     - neither Kentucky Investors nor Investors Heritage will
       recognize any gain or loss upon the exchange of Kentucky
       Investors common stock for Investors Heritage common stock.
     The foregoing discussion is a summary of United States federal
income tax consequences of the share exchange to a United States
stockholder who holds Investors Heritage common stock as a capital
asset, but it is not, and does not purport to be a complete
analysis or description of all potential tax effects of the share
exchange.  In addition,


                                18
<PAGE>

the discussion does not address all of the tax consequences that
may be relevant to particular taxpayers in light of their personal
circumstances or to taxpayers subject to special treatment under
the Internal Revenue Code.  The taxpayers subject to special
treatment include:
     - insurance companies;
     - financial institutions;
     - dealers in securities;
     - traders that mark to market;
     - tax-exempt organizations;
     - stockholders who hold their shares as part of a hedge,
       appreciated financial position, straddle or conversion
       transaction;
     - stockholders who acquired the Investors Heritage common
       stock as compensation or through a tax-qualified retirement
       plan;
     - foreign corporations, foreign partnerships or other foreign
       entities; and
     - individuals who are not citizens or residents of the United
       States.
     We have not provided any information with respect to the tax
consequences, if any, of the share exchange under applicable
foreign, state, local and other tax laws.  The foregoing discussion
is based upon the provisions of the Internal Revenue Code, the
Treasury regulations, and IRS rulings and judicial decisions, as in
effect as of the date of this proxy statement/prospectus. There can
be no assurance that future legislative, administrative or judicial
changes or interpretations will not affect the accuracy of the
statements or conclusions set forth herein.  Any change could apply
retroactively and could affect the accuracy of this discussion.  No
rulings have been or will be sought from the IRS concerning the tax
consequences of the share exchange and the opinion of Ernst & Young
LLP as to the federal income tax consequences set forth above will
not be binding on the IRS.
     THE PRECEDING DISCUSSION DOES NOT PURPORT TO BE A COMPLETE
ANALYSIS OR DISCUSSION OF ALL POTENTIAL TAX EFFECTS RELEVANT TO THE
SHARE EXCHANGE. THUS, INVESTORS HERITAGE STOCKHOLDERS ARE URGED TO
CONSULT THEIR OWN TAX ADVISORS AS TO THE SPECIFIC TAX CONSEQUENCES
TO THEM OF THE SHARE EXCHANGE, INCLUDING TAX RETURN REPORTING
REQUIREMENTS, THE APPLICABILITY AND EFFECT OF FEDERAL, STATE,
LOCAL, FOREIGN AND OTHER APPLICABLE TAX LAWS AND THE EFFECT OF ANY
PROPOSED CHANGES IN THE TAX LAWS.
ACCOUNTING TREATMENT
     The share exchange will be accounted for by Kentucky Investors
under the purchase method of accounting.  Under this method of
accounting, Kentucky Investors will record the minority interest's
assets and liabilities of Investors Heritage at their fair value.
The fair value of the minority interest to be acquired is expected
to exceed the purchase price on the consummation date; therefore,
the share exchange will initially result in the creation of
negative goodwill which will be applied principally against the
present value of future profits.  The portion of the assets and
liabilities representing Kentucky Investors' ownership interests of
Investors Heritage will continue to be carried at their historical
book values in the consolidated financial statements of Kentucky
Investors.
REGULATORY MATTERS
     The insurance laws and regulations of all U.S. jurisdictions
generally require that, prior to the acquisition of an insurance
company doing business in a jurisdiction, the acquiring company
obtain the prior approval of, or file notification with and meet
waiting period requirements imposed by, the insurance commissioners
of those jurisdictions.
     In connection with the state approval and notification
process, Kentucky Investors will file an application, called a Form
A filing, for approval of the share exchange with the insurance
commissioner of Kentucky, the state in which Investors Heritage is
domiciled.  It is anticipated that the Kentucky Department of
Insurance will hold a hearing on the Form A filing.
     Following the consummation of the share exchange, Investors
Heritage will continue to be a Kentucky-domiciled insurance company
and as such, will be subject to regulation and examination by the
Insurance Commissioner of the Commonwealth of Kentucky. Investors
Heritage will also continue to be subject to regulation by


                                19
<PAGE>

the insurance commissioners or other insurance regulatory
authorities in the other jurisdictions in which it transacts
insurance business.
     Kentucky Investors and Investors Heritage as Kentucky
corporations will also be governed by the general corporate laws of
the Commonwealth of Kentucky.
INSURANCE RATINGS
     Investors Heritage currently has a financial condition rating
from A. M. Best Company of B+. A. M. Best ratings are based upon a
comprehensive review of a company's financial performance which is
supplemented by certain data, including:
     - responses to A. M. Best questionnaires;
     - quarterly filings with the National Association of
       Insurance Commissioners;
     - state insurance department examination reports;
     - loss reserve reports;
     - annual reports; and
     - reports filed with the SEC.
A. M. Best undertakes a quantitative evaluation based upon:
     - profitability;
     - leverage/capitalization and liquidity and a qualitative
       evaluation based upon a company's book of business or
       spread of risk;
     - appropriateness and quality of reinsurance;
     - the quality, diversification and estimated market value of
       its assets;
     - the adequacy of its loss reserves and policyholders'
       surplus;
     - the capital structure of a company and its holding company,
       if present;
     - the experience and integrity of its management; and
     - the company's market presence.
A. M. Best rating classifications are as follows: A++ and A+
(superior), A and A- (excellent), B++ and B+ (very good), B and B-
(adequate), C++ and C+ (fair), C and C- (marginal), D (very
vulnerable), E (under state supervision) and F (in liquidation).
     Based on discussions with officials at A. M. Best, management
of Investors Heritage does not believe that A. M. Best will alter
its current rating of Investors Heritage as a result of the share
exchange. However, until A. M. Best completes its normal rating
process of Investors Heritage in the first quarter of 2000, the
effect of the share exchange on its B+ rating is not known.
     An A. M. Best rating is not a recommendation to buy, sell or
hold securities. A. M. Best may withdraw or revise its rating at
any time.
DISSENTERS' RIGHTS OF INVESTORS HERITAGE STOCKHOLDERS
     Under Kentucky law, a stockholder entitled to vote on the
share exchange may dissent and demand payment of the fair value of
the stockholder's shares in cash if the share exchange is
consummated.  Generally, dissenters' rights are a stockholder's
sole remedy for objecting to the share exchange agreement.  The
following summary does not constitute a complete statement or
summary of each provision of the Kentucky statutes relating to the
rights of dissenting stockholders and we qualify this discussion in
its entirety by reference to Kentucky statutes which we have
attached as Annex C hereto.  Accordingly, we urge any holder of
Investors Heritage common stock intending to exercise dissenters'
rights to review Annex C carefully and to consult legal counsel.  A
dissenting Investors Heritage stockholder must take each step in
strict compliance with the applicable provisions of the statutes in
order to perfect dissenters' rights.
     An Investors Heritage stockholder wishing to exercise
dissenters' rights must deliver to Investors Heritage, prior to the
vote on the share exchange at the special meeting, a written notice
of intent to demand payment for that stockholder's shares if the
share exchange is consummated and must refrain from voting in favor
of the share exchange.

                                20
<PAGE>

An Investors Heritage stockholder intending to exercise dissenters'
rights must give the written notice of intent in addition to and
separate from any vote, in person or by proxy, against approval of
the share exchange agreement.  A vote, in person or by proxy,
against approval of the share exchange agreement will not
constitute a written notice.  An Investors Heritage stockholder
intending to exercise dissenters' rights should send the written
notice of intent to Investors Heritage Life Insurance Company, 200
Capital Avenue, Frankfort, Kentucky 40601, Attention Corporate
Secretary.  We recommend that all required documents that you
deliver by mail be sent registered or certified mail with return
receipt requested.
     INVESTORS HERITAGE STOCKHOLDERS ELECTING TO EXERCISE THEIR
DISSENTERS' RIGHTS UNDER KENTUCKY LAW MUST NOT VOTE FOR APPROVAL OF
THE SHARE EXCHANGE AGREEMENT.  A VOTE BY A STOCKHOLDER AGAINST
APPROVAL OF THE SHARE EXCHANGE AGREEMENT IS NOT REQUIRED IN ORDER
FOR THAT STOCKHOLDER TO EXERCISE DISSENTERS' RIGHTS.  HOWEVER, IF A
STOCKHOLDER RETURNS A SIGNED PROXY FORM BUT DOES NOT SPECIFY A VOTE
AGAINST APPROVAL OF THE SHARE EXCHANGE AGREEMENT OR A DIRECTION TO
ABSTAIN, THEN THE PROXY FORM, IF NOT REVOKED, WILL BE VOTED FOR
APPROVAL OF THE SHARE EXCHANGE AGREEMENT, WHICH WILL HAVE THE
EFFECT OF WAIVING THAT STOCKHOLDER'S DISSENTERS' RIGHTS.
     If the share exchange is approved, within ten days after the
special meeting or any adjournment thereof, Investors Heritage will
send to all stockholders exercising their dissenters' rights a
dissenters' notice which:
     - states where the stockholder must send a demand for payment
       and where and when the stockholder must deposit stock
       certificates;
     - encloses a form for demanding payment that the dissenter
       must complete and return to Investors Heritage;
     - informs holders of uncertificated shares to what extent
       transfer of the shares will be restricted after the payment
       demand is received;
     - establishes the date by which Investors Heritage must
       receive the demand for payment from the stockholder; and
     - encloses a copy of the relevant Kentucky statutes.
     After a stockholder receives the dissenters' notice, the
dissenter must deliver the demand for payment to Investors Heritage
and deposit the dissenters' shares in accordance with the
dissenters' notice.
     Upon its receipt of the demand for payment, Investors Heritage
will send to each dissenting stockholder a statement containing an
estimate by Investors Heritage of the fair value of the dissenter's
shares as of the day before the date of the special meeting,
excluding any appreciation or depreciation in anticipation of the
share exchange unless exclusion would be inequitable, and payment
based on that estimate plus accrued interest.  Investors Heritage
will include with the payment an explanation of how Investors
Heritage calculated interest along with the balance sheet of
Investors Heritage as of the end of the most recent fiscal year, an
income statement, a statement of changes in stockholders' equity
and the latest available interim financial statement.  In addition,
Investors Heritage will inform the dissenter of the right to demand
payment according to the dissenters' own estimate of the fair
value.
     Kentucky law does not require Investors Heritage to send
payment with the statement of its estimate of fair value to a
dissenter who was not a beneficial owner of the shares at the time
of the first public announcement of the share exchange agreement,
but rather may offer to purchase the shares based on the estimate.
The stockholder must either accept that amount in full satisfaction
or proceed with the exercise of dissenters' rights.
     Within 30 days after Investors Heritage has delivered its
estimate of fair value, a dissenting stockholder may notify
Investors Heritage of the dissenting stockholder's estimate of the
fair value of the shares and demand payment of the balance due
under the estimate.  If Investors Heritage and the stockholder do
not agree as to the fair value of the shares, then within 60 days
after receiving the dissenter's payment demand, Investors Heritage
must file a petition in the appropriate Kentucky county circuit
court requesting the court to determine the fair value of the
shares and the accrued interest.
     If Investors Heritage fails to institute this proceeding,
Kentucky law requires Investors Heritage to pay each dissenter
whose demand remains unsettled the amount demanded.  Each
dissenting Investors Heritage stockholder who is a party to the
proceeding is entitled to the amount, if any, by which the court
finds the

                                21
<PAGE>


fair value of the dissenting stockholder's  shares, plus interest,
exceeds the amount paid by Investors Heritage.  In an appraisal
proceeding, the county circuit court will determine all costs of
the proceeding, including the reasonable compensation and expenses
of appraisers appointed by the court.  The court will assess costs
against Investors Heritage, except that the court may assess costs
against all or some of the dissenters, in amounts the court finds
equitable, to the extent the court finds the dissenters acted
arbitrarily, vexatiously or not in good faith in demanding payment.
The court may also assess the fees and expenses of counsel and
experts for the parties, in amounts the court finds equitable as
follows:
     - against Investors Heritage and in favor of dissenters, if
       the court finds Investors Heritage did not substantially
       comply with the Kentucky statutory requirements for
       dissenters' rights; or
     - against either Investors Heritage or a dissenter, in favor
       of any other party, if the court finds that the party
       against whom the fees and expenses are assessed acted
       arbitrarily, vexatiously or not in good faith with respect
       to dissenters' rights provided by Kentucky law.
     If the court finds that the services of counsel for any
dissenter were of substantial benefit to other dissenters similarly
situated, and that the fees for those services should not be
assessed against Investors Heritage, the court may award to counsel
reasonable fees that the dissenters who benefited must pay from the
amounts awarded.
     If Investors Heritage does not consummate the share exchange
within 60 days after the deadline for demanding payment and
depositing certificates, it must return all deposited shares and
release any transfer restrictions imposed on uncertificated shares.
If Investors Heritage fails to do so, the dissenter may
nevertheless proceed with the exercise of dissenters' rights, and
Investors Heritage will have no further right to terminate the
dissenters' rights by returning deposited shares.
     An Investors Heritage stockholder of record may dissent as to
less than all of the stock registered in the stockholder's name
only if the stockholder dissents with respect to all of the shares
beneficially owned.  The Investors Heritage stockholder must notify
Investors Heritage in writing of the name and address of each
person on whose behalf the stockholder is asserting dissenters'
rights.  In that event, the dissenters' rights shall be determined
as if the shares as to which the stockholder has dissented and the
stockholder's other shares were registered in the names of
different stockholders.  A beneficial stockholder may assert
dissenters' rights as to shares held on that stockholder's behalf
only if the stockholder submits to Investors Heritage the record
stockholder's written consent to the dissent no later than the time
the beneficial stockholder asserts dissenters' rights, and dissents
as to all shares of which the stockholder is the beneficial owner
or over which the stockholder has the power to direct the vote.
     INVESTORS HERITAGE STOCKHOLDERS SHOULD BE AWARE THAT FAILURE
TO PROCEED IN ACCORDANCE WITH THE PROVISIONS OF KENTUCKY LAW FOR
DISSENTERS' RIGHTS MAY RESULT IN A LOSS OF ALL DISSENTERS' RIGHTS
AND RESULT IN THEIR BEING BOUND BY THE SHARE EXCHANGE AGREEMENT AND
THE SHARE EXCHANGE.
STOCK TRANSFER RESTRICTION AGREEMENTS
     This document does not cover any resales of the Kentucky
Investors common stock that Investors Heritage's stockholders
receive upon consummation of the share exchange, and no person is
authorized to make any use of this document in connection with any
resale.
     All shares of Kentucky Investors common stock that Investors
Heritage stockholders receive in the share exchange will be freely
transferable, with the exception of the Kentucky Investors common
stock received by persons who are deemed to be affiliates of
Investors Heritage under the Securities Act of 1933, at the time of
the Investors Heritage special meeting.  Affiliates may only re-
sell their Kentucky Investors common stock in transactions
permitted by Rule 145 under the Securities Act of 1933 or as
otherwise permitted under that act.  Persons who may be deemed to
be affiliates of Investors Heritage generally include individuals
or entities that control, are controlled by, or are under common
control with, Investors Heritage and may include designated
officers, directors and principal stockholders of Investors
Heritage.

    COMPARATIVE PER SHARE MARKET PRICE AND DIVIDEND INFORMATION

     The price per share of Kentucky Investors common stock is
traded on the OTC Bulletin Board under the symbol "KINV."  The
price per share of Investors Heritage common stock is traded on the
OTC Bulletin Board under the symbol "INLF."
     For the calendar quarters indicated, the table below sets
forth, (1) the high and low bid quotations per share of Kentucky
Investors common stock and Investors Heritage common stock, in each
case as reported on the OTC Bulletin Board and based on published
financial sources and (2) the cash dividends per share of Kentucky
Investors common stock and Investors Heritage common stock declared
during the first quarter

                                22
<PAGE>

and paid in the second quarter.  The high and low bid quotations
reflect inter-dealer prices, without retail mark-up, mark-down or
commission, and may not represent actual transactions.

<TABLE>
                                  KENTUCKY INVESTORS COMMON STOCK
                                  -------------------------------
                                    MARKET PRICE
                                    ------------
                                   HIGH       LOW         CASH
                                   BID        BID      DIVIDENDS
                                   ----       ---      ---------

<S>                               <C>        <C>         <C>
1997
  First Quarter                   $13.50     $13.00        -
  Second Quarter                   13.75      13.50      $0.38
  Third Quarter                    14.75      13.75        -
  Fourth Quarter                   16.00      14.75        -

1998
  First Quarter                    16.75      16.00        -
  Second Quarter                   20.00      17.00       0.38
  Third Quarter                    22.00      20.00        -
  Fourth Quarter                   20.00      18.00        -

1999
  First Quarter                    18.00      18.00       0.38
  Second Quarter                   21.00      18.00
  Third Quarter (through
    September 27, 1999)            24.00      21.00

</TABLE>
<TABLE>
                                  INVESTORS HERITAGE COMMON STOCK
                                  -------------------------------
                                    MARKET PRICE
                                    ------------
                                   HIGH       LOW         CASH
                                   BID        BID      DIVIDENDS
                                   ----       ---      ---------

<S>                               <C>        <C>         <C>
1997
  First Quarter                   $26.00     $26.00        -
  Second Quarter                   26.00      26.00      $0.76
  Third Quarter                    26.00      26.00        -
  Fourth Quarter                   26.50      26.00        -

1998
  First Quarter                    26.50      26.00        -
  Second Quarter                   28.00      26.50       0.76
  Third Quarter                    28.00      26.00        -
  Fourth Quarter                   26.00      25.00        -

1999
  First Quarter                    25.00      24.00        -
  Second Quarter                   23.50      23.50       0.76
  Third Quarter (through
    September 27, 1999)            23.50      23.50
</TABLE>

     On September 27, 1999, the last full trading day prior to the
public announcement of the proposed share exchange, the bid price
quoted per share of Kentucky Investors common stock traded on the
OTC Bulletin Board was $23.00 and the bid price quoted per share of
Investors Heritage common stock traded on the OTC Bulletin Board
was $23.50.  On               , 1999, the most recent date prior to
                --------- ----
the printing of this document, the bid price quoted per share of
Kentucky Investors common stock reported on the OTC Bulletin Board
was $      and the bid price quoted per share of Investors Heritage
     -----
common stock traded on the OTC Bulletin Board was $     .
                                                   -----
Stockholders are urged to obtain current market quotations prior to
making any decision with respect to the share exchange.

     Kentucky Investors and Investors Heritage do not expect to
change their dividend policies before the share exchange. After the
share exchange, we expect Kentucky Investors will continue to pay
cash dividends as determined by the Kentucky Investors board.


                                23
<PAGE>


                   OPINION OF FINANCIAL ADVISOR

     The Investors Heritage special committee retained Robinson-
Humphrey to render a fairness opinion, from a financial point of
view, of the consideration Investors Heritage stockholders are to
receive in connection with the proposed purchase by Kentucky
Investors of the approximately 26% of Investors Heritage's
outstanding common stock that Kentucky Investors does not currently
own. In addition, as part of its engagement, Robinson-Humphrey was
to provide the Investors Heritage special committee with financial
information and valuation analyses relating to the Investors
Heritage special committee's consideration and negotiation of  the
share exchange.
     On August 18, 1999, Robinson-Humphrey delivered its written
opinion to the Investors Heritage board that the consideration
Kentucky Investors is to pay the Investors Heritage stockholders,
excluding Kentucky Investors as a stockholder of Investors
Heritage, in the share exchange, is fair from a financial point of
view.  The text of the opinion is set forth in Annex B to this
proxy statement/prospectus and Investors Heritage stockholders
should read it in its entirety.
     The special committees for Investors Heritage and Kentucky
Investors agreed upon the share exchange.  In their discussions,
they determined the consideration that Kentucky Investors would pay
to the Investors Heritage stockholders under the share exchange.
The special committee, the board and management of Investors
Heritage did not limit Robinson-Humphrey in its investigations or
procedures to render its opinion.  In arriving at its opinion,
Robinson-Humphrey did not ascribe a specific range of values to
Investors Heritage or Kentucky Investors, but rather made its
determination as to fairness, from a financial point of view, of
the 1.24 to one exchange ratio that Kentucky Investors is to pay
the Investors Heritage stockholders on the basis of the financing
and comparative analysis described below.  Robinson-Humphrey's
opinion is not intended to be and does not constitute a
recommendation to any Investors Heritage stockholder as to how such
stockholders should vote with respect to the share exchange.  The
Investors Heritage special committee did not request Robinson-
Humphrey to opine as to, and its opinion does not address,
Investors Heritage's underlying business decision to proceed with
or effect the share exchange.
     To render its opinion to the Investors Heritage special
committee, Robinson-Humphrey performed a variety of financial
analyses.  However, the preparation of a fairness opinion involves
various determinations as to the most appropriate and relevant
methods of financial analysis and the application of those methods
to the particular circumstances, and, therefore, such an opinion is
not readily susceptible of a summary description.  Robinson-
Humphrey, in conducting its analysis and in arriving at its
opinion, has not conducted a physical inspection of any of the
properties or assets of either Investors Heritage or Kentucky
Investors, and has not made or obtained any independent valuation
or appraisals of any properties, assets or liabilities of either
Investors Heritage or Kentucky Investors.  Robinson-Humphrey has
assumed and relied upon the accuracy and completeness of the
financial and other information that Investors Heritage and
Kentucky Investors provided to it or that was publicly available.
Its opinion is necessarily based on economic, market and other
conditions as in effect on, and the information made available to
it as of the date of, its analyses.
     In arriving at its opinion, Robinson-Humphrey reviewed and
analyzed:
     - publicly available information concerning Investors
       Heritage and Kentucky Investors which it believed relevant
       to its analysis;
     - financial and operating information with respect to the
       business, operations and prospects of Investors Heritage
       and Kentucky Investors furnished to Robinson-Humphrey;
     - a comparison of the historical financial results and
       present financial condition of Investors Heritage and
       Kentucky Investors with other companies that it deemed
       relevant;
     - the trading history of Investors Heritage common stock and
       Kentucky Investors common stock for the period of June 1,
       1995 to August 16, 1999;
     - the range of multiples of stock price to earnings per share
       and stock price to generally accepted accounting principles
       stockholders' equity per share at which Investors Heritage
       and Kentucky Investors have traded since March 31, 1997;
       and
     - a comparison of the financial terms of the share exchange
       with terms of other recent transactions which it deemed
       relevant.
     In addition, Robinson-Humphrey had discussions with the
management of Investors Heritage concerning its business,
operations, assets, present condition and future prospects and
undertook other studies, analyses and investigations as it deemed
appropriate.


                                24
<PAGE>


     In connection with the preparation of its fairness opinion,
Robinson-Humphrey performed financial and comparative analyses,
portions of which are summarized below.  The summary includes the
financial analyses used by Robinson-Humphrey and deemed to be
material, but is not a complete description of the analyses
performed by Robinson-Humphrey in arriving at its opinion. Robinson-
Humphrey believes that its analyses must be considered as an
integrated whole, and selecting portions of these analyses and the
factors considered by it, without considering all of the analyses
and factors, could create a misleading or an incomplete view of the
process underlying its analyses set forth in the opinion.  In
performing its analyses, Robinson-Humphrey made numerous
assumptions about industry performance, general business and
economic conditions and other matters, many of which are beyond the
control of Investors Heritage or Kentucky Investors.  Any estimates
contained in the analyses are not necessarily indicative of actual
past or future results or values, which may be significantly more
or less favorable than as set forth in the analyses.  Estimates of
values of companies or parts of companies are not appraisals or
necessarily reflective of the price at which companies or parts of
companies may actually be sold, and the estimates are subject to
uncertainty.  No public company used as a comparison is identical
to Investors Heritage or Kentucky Investors.  An analysis of the
results of a comparison is not mathematical; rather, it involves
complex considerations and judgments concerning differences in
financial and operating characteristics of the comparable companies
and other factors that could affect the public trading values of
companies to which Robinson-Humphrey is comparing Investors
Heritage or Kentucky Investors.
     The following is a summary of certain analyses performed by
Robinson-Humphrey to render its opinion.
     HISTORICAL TRADING MULTIPLES ANALYSIS.  Robinson-Humphrey
performed an analysis of the multiples of stock price to earnings
per share and stock price to GAAP stockholders' equity per share at
which Investors Heritage and Kentucky Investors have traded at the
end of each quarter since March 31, 1997.  During this period,
Investors Heritage traded in the range of 8.0x to 12.1x the latest
twelve months earnings and 0.49x to 0.68x the GAAP stockholders'
equity.

<TABLE>
                           1997                     1998              1999
                ------------------------ -----------------------   -----------
Quarter
Ended:           3/31  6/30  9/30  12/31  3/31  6/30  9/30  12/31   3/31  6/30
                 ----  ----  ----  -----  ----  ----  ----  -----   ----  ----

<S>             <C>   <C>   <C>    <C>   <C>   <C>   <C>    <C>    <C>   <C>
Price/earnings
  per share     11.0x 12.1x 11.2x  11.5x 10.5x  9.6x  9.3x   8.9x   8.1x  8.0x
Price/GAAP
 stockholders'
 equity          0.68  0.66  0.61   0.58  0.55  0.59  0.50   0.49   0.50  0.53
Investors Heritage
 share price as a
 multiple of
 Kentucky Investors
 share price    1.94x 1.94x 1.80x  1.68x 1.47x 1.29x 1.26x  1.44x  1.33x 1.14x

</TABLE>
     The share exchange translates to a latest twelve months, for
     the period ended June 30, 1999, earnings multiple of 8.3x and
     0.56x June 30, 1999 GAAP stockholders' equity multiple.
     Additionally the ratio of the price of Investors Heritage
     common stock to the price of Kentucky Investors common stock
     ranged from 1.14x to 1.94x.  In the share exchange, this
     ratio is set at 1.24x.
     COMPARABLE TRANSACTION ANALYSIS.  Robinson-Humphrey performed
two analyses of premiums paid for selected comparable acquisitions.
     - Based on the premiums paid in selected acquisitions of
       minority interests in which the consideration paid was
       common stock and the participants announced the transaction
       since January 1, 1998, the analysis yielded a range of
       purchase price premiums of the following:

<TABLE>
                                  Purchase Price Premium
                                  Prior to Announcement
                                  ----------------------
                                 1 Day    1 Week    4 Weeks
                                 -----    ------    -------
          <S>                    <C>      <C>        <C>
          Average                13.3%     16.2%      20.3%
          Median                  5.9      10.0       15.6
          High                   71.6      61.5       71.6
          Low                    (8.5)    (11.6)     (40.8)
</TABLE>

     The share exchange represents a 10.8% premium to Investors
     Heritage common stock as of August 17, 1999, one day prior to
     the opinion; a 10.8% premium to Investors Heritage common
     stock as of August 10, 1999, one week prior to the opinion;
     and a 7.4% premium to Investors Heritage common stock as of
     July 20, 1999, four weeks prior to the opinion.

                                25
<PAGE>


     - Based on the premiums paid in selected acquisitions of
       minority interests in which the consideration paid was in
       either cash or common stock and the participants announced
       the transaction since January 1, 1998, the analysis yielded
       a range of purchase price premiums of the following:

<TABLE>
                                  Purchase Price Premium
                                  Prior to Announcement
                                  ----------------------
                                1 Day     1 Week    4 Weeks
                                -----     ------    -------
          <S>                   <C>       <C>        <C>
          Average                24.9%     28.6%      28.9%
          Median                 23.3      24.5       22.1
          High                  100.0     112.5       78.9
          Low                   (11.1)    (11.6)     (40.8)
</TABLE>

     The share exchange represents a 10.8% premium to Investors
     Heritage common stock as of August 17, 1999, one day prior to
     the opinion; a 10.8% premium to Investors Heritage common
     stock as of August 10, 1999, one week prior to the opinion;
     and a 7.4% premium to Investors Heritage common stock as of
     July 20, 1999, four weeks prior to the opinion.
     No company or transaction used in the comparable transaction
analyses is identical to Investors Heritage. Accordingly, an
analysis of the foregoing necessarily involves complex
consideration and judgments, as well as other factors that affect
the public trading value or the acquisition value of the company to
which it is being compared.
     TRADING HISTORY.  Robinson-Humphrey analyzed the historical
price and volume trading history of Investors Heritage and Kentucky
Investors from June 1, 1995 to August 16, 1999. During this period
Investors Heritage common stock closed as high as $29.50 in June
1998 and as low as $23.50 in August 1999.  During this same period
Kentucky Investors common stock closed as high as $24.50 in May
1999 and as low as $12.50 in August 1995.  Robinson-Humphrey placed
particular emphasis on trading activity during the most recent six
months.  For the six month period ended August 16, 1999, Investors
Heritage common stock had closed as high as $25.50 and as low as
$23.50 and Kentucky Investors common stock had closed as high as
$22.00 and as low as $18.00.
     PRO FORMA SHARE EXCHANGE ANALYSIS.  Robinson-Humphrey analyzed
the impact of the share exchange on Investors Heritage's earnings
per share and the GAAP stockholders' equity per share based on the
financial data for the latest twelve months ended June 30, 1999 and
for the latest twelve months ended December 31, 1998.
     - Based on the latest twelve months ended June 30, 1999, the
       share exchange is dilutive to GAAP stockholders' equity per
       share by 20.3%, accretive to earnings per share by 33.3%
       and dilutive to dividends per share by 38.0%.
     - Based on the latest twelve months ended December 31, 1998,
       the share exchange is dilutive to GAAP stockholders' equity
       per share by 20.6%, accretive to earnings per share by
       14.4% and dilutive to dividends per share by 38.0%.
     COMPENSATION OF ROBINSON-HUMPHREY.  Pursuant to an engagement
letter dated July 27, 1999 between the Investors Heritage special
committee and Robinson-Humphrey, Investors Heritage agreed to pay
Robinson-Humphrey a retainer fee of  $15,000 and an additional fee
of  $60,000 upon delivery of the opinion by Robinson-Humphrey. The
engagement letter with Robinson-Humphrey also provides that
Investors Heritage will reimburse Robinson-Humphrey for its
reasonable out-of-pocket expenses and indemnify Robinson-Humphrey
and certain related persons and entities against liabilities,
including liabilities under securities laws, incurred in connection
with its services thereunder.
     As part of its investment banking business, Robinson-Humphrey
is regularly engaged in the valuation of securities in connection
with share exchanges and acquisitions, negotiated underwritings,
secondary distributions of listed and unlisted securities, private
placements and valuations for estate, corporate and other purposes.
The Investors Heritage special committee decided to retain Robinson-
Humphrey based on its experience as a financial advisor in mergers
and acquisitions of financial institutions and its knowledge of the
life insurance industry in particular.  Robinson-Humphrey does not
currently make a market in the common stock of either Investors
Heritage or Kentucky Investors.


                                26
<PAGE>


       1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN

     The Kentucky Investors 1999 stock option and stock
appreciation rights plan became effective as of September 16, 1999.
The purpose of the 1999 stock option plan is to promote an
increased interest in and a greater incentive to expand and improve
profits, prosperity and welfare of Kentucky Investors.  Kentucky
Investors authorized for issuance a total of 250,000 shares of
common stock under the 1999 stock option plan.  The Kentucky
Investors board granted options to purchase 75,000 shares of common
stock at $23.00 per share.
     STOCK OPTIONS.  Each stock option granted under the 1999 stock
option plan entitles the holder to purchase the number of shares of
common stock specified in the grant at the purchase price
specified.
     The 1999 stock option plan authorizes the Kentucky Investors
board or an option committee appointed by the Kentucky Investors
board to grant non-qualified stock options under the Internal
Revenue Code to Kentucky Investors' and its subsidiaries' key
employees and non-employee directors.
     If an option granted under the 1999 stock option plan expires,
is cancelled or is exchanged for a new option before a holder
exercises the option in full, the shares reserved for the
unexercised portion of the option will become available again for
use under the 1999 stock option plan.
     The 1999 stock option plan contains a change in control
provision, which will permit the Kentucky Investors board or option
committee to terminate existing options.  Kentucky Investors will
then pay to the holders of the terminated options cash equal to the
difference between the fair market value of the terminated options
prior to the change in control and the exercise price of the
options.  A change in control occurs at the time either a person
becomes the beneficial owner of a greater percentage of the
combined voting power of Kentucky Investors common stock than the
Waterfield family members have, or the Waterfield family members'
percentage ownership of Kentucky Investors common stock for voting
purposes falls below 20%.  The Waterfield family members mean Rose
Gayle Waterfield Hardy, Nancy Waterfield Walton, Harry Lee
Waterfield II, Chairman and President of Kentucky Investors, and
any of their lineal descendants.
     STOCK APPRECIATION RIGHTS.  Any stock appreciation right
awarded under the 1999 stock option plan shall entitle the
recipient to the number of shares, cash or combination of cash and
shares equal to the product of the excess of the fair market value
of one share over the exercise price per share specified in the
stock appreciation right or related option times the number of
shares for which the recipient shall exercise the right.
     GRANTS TO DIRECTORS AND EXECUTIVE OFFICERS.  On September 24,
1999, the Kentucky Investors board granted to the following
directors and executive officers of Kentucky Investors options to
purchase 65,250 shares of the Kentucky Investors common stock, all
of which vest on September 24, 2001.

<TABLE>
                              Number of
                              securities Percentage
                              underlying     of       Per
                               options     total     share
      Name of Executive        granted    options   exercise     Expiration
     Officer or Director      (# shares)  granted    price          date
     -------------------      ----------  -------    -----          ----
<S>                             <C>         <C>      <C>     <C>
Harry Lee Waterfield II         16,200      21.6%    $23.00  September 24, 2009
 Chairman of the Board,
 President and Chief Executive
 Officer, Investors Heritage,
 and Chairman of the Board and
 President, Kentucky Investors
Howard L. Graham                 8,100      10.8      23.00  September 24, 2009
 Vice President - Corporate
 Services
Raymond L. Carr                  8,100      10.8      23.00  September 24, 2009
 Vice President -
 Administrative Services
Robert M. Hardy, Jr.             8,100      10.8      23.00  September 24, 2009
 Director, Vice President and
 General Counsel, Investors
 Heritage, and Director and
 General Counsel, Kentucky
 Investors
Michael F. Dudgeon               3,750       5.0      23.00  September 24, 2009
 Director and Vice President -
 Financial Services, Investors
 Heritage
Dr. Adron Doran                  3,000       4.0      23.00  September 24, 2009
 Director, Investors Heritage
H. Glenn Doran                   3,000       4.0      23.00  September 24, 2009
 Director, Investors Heritage
 and Kentucky Investors
Gordon C. Duke                   3,000       4.0      23.00  September 24, 2009
 Director, Investors Heritage
 and Kentucky Investors
Jerry F. Howell                  3,000       4.0      23.00  September 24, 2009
 Director, Investors Heritage
 and Kentucky Investors
Dr. Jerry F. Howell, Jr.         3,000       4.0      23.00  September 24, 2009
 Director, Investors Heritage
 and Kentucky Investors
David W. Reed                    3,000       4.0      23.00  September 24, 2009
 Director, Kentucky Investors
Helen S. Wagner                  3,000       4.0      23.00  September 24, 2009
 Director, Investors Heritage
 and Kentucky Investors
</TABLE>


        INTERESTS OF CERTAIN PERSONS IN THE SHARE EXCHANGE

     In considering the recommendation of the Investors Heritage
board with respect to the share exchange proposal, Investors
Heritage's stockholders should be aware that directors and members
of management of Investors Heritage may be deemed to have interests
in the share exchange that are in addition to their interests as
Investors Heritage stockholders generally. On the record date for
the Investors Heritage special meeting, directors and executive
officers of Investors Heritage and their affiliates, including
Kentucky Investors, owned and were entitled to vote          shares
                                                    --------
of Investors Heritage common stock representing approximately
      % of the outstanding common stock of Investors Heritage.  The
- ------
holders of these shares are expected to vote in favor of the share
exchange.  The Investors Heritage board was aware of such interests
and considered them, among other matters, in approving the share
exchange.
     The share exchange agreement provides that the Kentucky
Investors and affiliated companies 401(k) savings plan and the
Kentucky Investors and affiliated companies deferred compensation
plan will be adjusted to be exercisable for shares of Kentucky
Investors' common stock only.  The 401(k) savings plan is available
to all employees of Kentucky Investors and Investors Heritage who
satisfy the vesting requirements of the 401(k) savings plan.  The
deferred compensation plan is available to eligible executive
officers of Kentucky Investors and Investors Heritage.

                   THE SHARE EXCHANGE AGREEMENT

     This section of the proxy statement/prospectus describes
certain aspects of the share exchange agreement. The following
discussion does not purport to be a complete description of the
share exchange agreement and is qualified in its entirety by
reference to the share exchange agreement, which is attached as
Annex A.  We encourage all holders of Investors Heritage common
stock to read the share exchange agreement carefully in its
entirety.
INTRODUCTION
     The share exchange agreement provides for a share exchange
between Kentucky Investors and Investors Heritage under Kentucky
law in which Kentucky Investors will issue its common stock to
holders of Investors Heritage common stock in exchange for their
common stock, except for the Investors Heritage common stock held
by Kentucky Investors and its subsidiary.  The share exchange is
intended to qualify as a tax-free reorganization within the meaning
of Section 368(a) of the Internal Revenue Code.

                                28
<PAGE>


TERMS OF THE SHARE EXCHANGE
     At the time the share exchange becomes effective, each share
of Investors Heritage common stock, other than the common stock
held by Kentucky Investors, will become exchangeable for 1.24
shares of Kentucky Investors common stock, which will include any
fractional shares.  Upon the closing of the share exchange,
Investors Heritage will become a wholly owned subsidiary of
Kentucky Investors.
     If at any time during the period between the date of the
signing of the share exchange agreement and the date the share
exchange becomes effective a change occurs in the number of
outstanding shares of Investors Heritage common stock or Kentucky
Investors common stock as a result of a reclassification, stock
split, stock dividend or distribution, recapitalization, merger,
subdivision, issuer tender or exchange offer, or other similar
transaction, we will make an equitable adjustment to the exchange
ratio.
     We will issue fractional shares of Kentucky Investors common
stock in the share exchange.
CLOSING AND THE EFFECTIVE DATE
     After the execution of the share exchange agreement and
approval by the Investors Heritage stockholders of the share
exchange, together with satisfaction or waiver of the other
conditions of the share exchange agreement, we will file Articles
of Share Exchange with the Kentucky Secretary of State.  The share
exchange will become effective upon the filing with the Kentucky
Secretary of State.  Kentucky Investors and Investors Heritage have
the right to terminate the share exchange agreement if they do not
complete the share exchange by December 31, 1999.
EXCHANGE OF INVESTORS HERITAGE CERTIFICATES
     The share exchange agreement provides that promptly after the
share exchange becomes effective, Kentucky Investors will deposit
in a separate account for the benefit of the Investors Heritage
stockholders, certificates representing the shares of Kentucky
Investors common stock and, if applicable, any dividends or other
distributions with respect to Kentucky Investors common stock to be
issued or paid pursuant to the terms of the share exchange
agreement.  Kentucky Investors will mail to each holder of record
of Investors Heritage common stock, other than Kentucky Investors,
a transmittal letter, specifying instructions concerning the
exchange of Investors Heritage common stock certificates for
Kentucky Investors common stock certificates and any unpaid
dividends and other distributions to which the holder of the
Investors Heritage common stock would be entitled.  Once Kentucky
Investors receives Investors Heritage stock certificates for
cancellation together with a duly executed letter of transmittal,
the holder of the Investors Heritage stock certificates will be
entitled to receive a Kentucky Investors stock certificate
representing that number of shares of Kentucky Investors common
stock that the holder is entitled to receive pursuant to the terms
of the share exchange agreement, plus any unpaid dividends or other
distributions that the holder has the right to receive pursuant to
the terms of the share exchange agreement.
     The share exchange agreement further provides that whenever
Kentucky Investors declares a dividend or other distribution on its
common stock, the record date for which is on or after the date the
share exchange becomes effective, that declaration will include
dividends or other distributions for all shares issuable pursuant
to the share exchange agreement.  Kentucky Investors will not pay
any dividends or other distributions for its common stock to any
holder of any unsurrendered Investors Heritage stock certificate
until the Investors Heritage stockholder surrenders the stock
certificate for exchange in accordance with the share exchange
agreement.
     Subject to the effect of applicable laws, following the
surrender of any Investors Heritage stock certificates, Kentucky
Investors will issue and pay to the holder of the Kentucky
Investors certificates issued in exchange therefor, without
interest, at the time of the surrender, the dividends or other
distributions not previously paid.  In addition, Kentucky Investors
will pay at the appropriate payment date, the dividends or other
distributions payable on the Kentucky Investors common stock with a
record date after the date the share exchange is effective but with
a payment date subsequent to surrender.  Neither Kentucky Investors
nor Investors Heritage anticipates the declaration or payment of
any dividends or distributions during this period unless an
Investors Heritage stockholder does not surrender stock
certificates beyond April 2000.
     In addition, pursuant to the share exchange agreement, holders
of unsurrendered Investors Heritage stock certificates who were the
registered holders of the shares of Investors Heritage common stock
at the time the share exchange became effective will be entitled to
vote at any Kentucky Investors stockholders meeting after the
effective date of the share exchange.  The holders of unsurrendered
Investors Heritage stock certificates will be entitled to vote the
number of shares of Kentucky Investors common stock represented by
their Investors Heritage stock certificates after the share
exchange, regardless of whether they have exchanged their Investors
Heritage stock certificates.

                                29
<PAGE>


REPRESENTATIONS AND WARRANTIES
     The share exchange agreement contains various representations
and warranties made by Investors Heritage and  Kentucky Investors,
some of which they qualify as to materiality, regarding the
following matters, among others:
     - the corporate existence and capitalization of Kentucky
       Investors and its three subsidiaries and Investors Heritage
       and its subsidiary;
     - Investors Heritage's due licensing and authorization as an
       insurance company;
     - the corporate power and the authority of Kentucky Investors
       and Investors Heritage to enter into and perform their
       obligations under the share exchange agreement;
     - the share exchange agreement and the related transactions
       will not result in a violation of Kentucky Investors' or
       Investors Heritage's organizational documents or contracts
       to which Kentucky Investors or Investors Heritage, or any
       of their subsidiaries, is a party, or violate any law, rule
       or regulation;
     - compliance of Kentucky Investors and Investors Heritage
       with laws and required licenses and permits;
     - documents filed by Kentucky Investors and Investors
       Heritage with the SEC, including financial statements, and
       the accuracy of information contained in them;
     - employee benefit plans of Kentucky Investors and Investors
       Heritage;
     - no claims for brokerage or finder's fees from either
       Kentucky Investors or Investors Heritage except for
       financial advisory fees to Robinson-Humphrey from Investors
       Heritage in connection with the share exchange;
     - the existence of any pending or threatened actions, suits,
       proceedings, arbitrations or investigations against
       Kentucky Investors or Investors Heritage;
     - good and marketable title to all assets of Kentucky
       Investors and Investors Heritage;
     - material contracts of Kentucky Investors and Investors
       Heritage, including insurance and reinsurance agreements of
       Investors Heritage;
     - maintenance of insurance policies and indemnity bonds for
       Kentucky Investors and Investors Heritage;
     - environmental matters of Kentucky Investors and Investors
       Heritage;
     - tax matters for Kentucky Investors and Investors Heritage,
       including the absence of any action by Investors Heritage
       that would prevent the share exchange from qualifying as a
       tax free reorganization under the Internal Revenue Code;
     - dissemination of all materials to stockholders of Investors
       Heritage related to the share exchange; and
     - no restriction on the share exchange due to anti-takeover
       laws or similar charter or bylaw provisions of Kentucky
       Investors and Investors Heritage.
COVENANTS
     The following is a general summary of the agreements between
Kentucky Investors and Investors Heritage regarding their actions
prior to the share exchange.  Investors Heritage and Kentucky
Investors have agreed, from the date of the share exchange
agreement to the date the share exchange becomes effective, that
each will:
     - conduct its business in the ordinary course;
     - not merge or exchange shares with any other corporation,
       sell all or substantially all of its assets or acquire all
       or substantially all of the stock, business or assets of
       any other corporation;
     - comply with applicable laws and deliver to Kentucky
       Investors a copy of any application, report or other
       document it files with any governmental agency;
     - use its best efforts to obtain consents from third parties
       in connection with the share exchange agreement;
     - use its best efforts to preserve its business organization
       intact, to keep available the services of its present
       officers and employees and to preserve the goodwill of its
       customers and others having business relations with it;

                                30
<PAGE>


     - not enter into any employment agreement with any person or
       grant any material increase in the compensation of its
       employees without the prior written consent of the other
       party;
     - not amend its articles of incorporation or by-laws without
       the prior written consent of the other party;
     - not issue any shares of authorized capital stock, except
       for the Kentucky Investors common stock issued in the share
       exchange, or securities convertible into the shares and not
       purchase, redeem, retire or otherwise acquire any of its
       outstanding shares, or sell or give any option or right to
       purchase, hypothecate, pledge or otherwise encumber or
       dispose of any of its outstanding shares or any shares held
       in treasury, or make or effect any other change in the
       structure or composition of its capital stock, or agree to
       do any of the foregoing, without the prior written consent
       of the other party;
     - not declare or pay any dividends or otherwise make
       distributions with respect to its capital stock, other than
       the dividends permitted under the share exchange agreement;
     - not borrow or agree to borrow any material amount of funds
       or incur any obligation or liability except in the ordinary
       course of business or guarantee any material obligations of
       others except for letters of credit and guarantees of
       signatures in the ordinary course of business;
     - except in the ordinary course of business, not place or
       suffer to exist on its assets any mortgage, pledge, lien,
       charge or other encumbrance or cancel any indebtedness
       owing to it or any claims that it might have or waive any
       material rights of substantial value;
     - not commit any act or commit to do any act which would
       cause a material breach of any lease, agreement, contract
       or commitment to which it is a party or by which its
       property or business is bound or affected; or which would
       have a material adverse effect on its financial condition,
       operations or assets; and
     - not enter into or agree to enter into any material lease,
       agreement, contract or commitment out of the ordinary
       course of business without the prior written consent of the
       other party.
INVESTORS HERITAGE BOARD AND STOCKHOLDERS MEETINGS
     Pursuant to the share exchange agreement, Investors Heritage
has agreed to take all action necessary to convene a meeting of its
stockholders as promptly as practicable after the registration
statement is declared effective.  In addition, the Investors
Heritage board has agreed, subject to its fiduciary obligations
under applicable law, that it will recommend approval of the share
exchange, will not withdraw or modify the recommendation and will
take all lawful action to solicit the approval.
KENTUCKY INVESTORS INDEMNIFICATION OF INVESTORS HERITAGE DIRECTORS
AND OFFICERS
     From and after the effective date of the share exchange,
Kentucky Investors has agreed to indemnify each present and former
director or officer of Investors Heritage against all losses,
claims, damages, costs, expenses, liabilities, or judgments or
amounts that are paid in settlement with the approval of Kentucky
Investors of any claim, action, suit, proceeding or investigation
arising out of the fact that the person claiming indemnification is
or was a director or officer of Investors Heritage.  This indemnity
excludes any claim, action, suit, proceeding or investigation
involving a matter which would have constituted a breach of the
representations and warranties of Investors Heritage in the share
exchange agreement.  Kentucky Investors extends the indemnification
to claims based on the share exchange agreement to the extent
Investors Heritage would have been permitted under Kentucky law to
indemnify the person.
CONDITIONS TO COMPLETION OF SHARE EXCHANGE
     The obligations of Kentucky Investors and Investors Heritage
to consummate the share exchange are subject to the satisfaction or
written waiver prior to the effective date of the share exchange of
the following conditions:
     - a majority of the Investors Heritage stockholders have
       approved the share exchange;
     - the SEC has declared the registration statement of which
       this document constitutes a part effective and has not
       issued or threatened to issue a stop order suspending the
       registration statement;
     - receipt of all approvals and authorizations from
       governmental authorities necessary to effect the share
       exchange;
     - the representations and warranties of Kentucky Investors
       and Investors Heritage in the share exchange agreement are
       true and correct in all material respects at the closing of
       the share exchange;


                                31
<PAGE>


     - Kentucky Investors and Investors Heritage in all material
       respects have performed and observed their obligations and
       covenants in the share exchange agreement by the closing of
       the share exchange;
     - no threatened, instituted or pending material action or
       proceeding before any court or governmental or other
       regulatory agency, or by any other person, exists
       challenging or prohibiting the share exchange.  The
       occurrence of an action or proceeding shall not prevent the
       closing of the share exchange unless the Investors Heritage
       board or the Kentucky Investors board determines that the
       occurrence of the event makes the closing unwise in its
       opinion, and if the outcome of any action or proceeding
       does not result in damages or restrain, prohibit or declare
       illegal the closing of the share exchange, then the action
       or proceeding will not prevent the closing;
     - receipt by Investors Heritage of an opinion of counsel of
       Kentucky Investors satisfactory to Investors Heritage
       relating to Kentucky Investors' authorization, corporate
       power, enforceability and other items concerning the share
       exchange;
     - receipt by Kentucky Investors of an opinion of counsel of
       Investors Heritage satisfactory to Kentucky Investors
       relating to Investors Heritage's authorization, corporate
       power, enforceability and other items concerning the share
       exchange;
     - receipt by Kentucky Investors and Investors Heritage of the
       opinion of Ernst & Young LLP that the share exchange will
       be treated for United States federal income tax purposes as
       a reorganization within the meaning of Section 368(a) of
       the Internal Revenue Code;
     - no material adverse change will have occurred in the
       business, financial condition or results of operations of
       Investors Heritage as reflected in the June 30, 1999
       Investors Heritage financial statements in comparison to
       the December 31, 1998 Investors Heritage financial
       statements;
     - the share exchange has not adversely affected the A. M.
       Best Company rating of Investors Heritage.
AMENDMENT, WAIVER AND TERMINATION
     Termination of the share exchange agreement may result from
the following events:
     - mutual consent of the Kentucky Investors and Investors
       Heritage boards;
     - breach in any material respect of the share exchange
       agreement representations and warranties and failure to
       cure the breach within 30 days after notice to the party
       violating the share exchange agreement;
     - failure to satisfy the conditions in the share exchange
       agreement by December 31, 1999;
     - failure of the Investors Heritage stockholders to approve
       the share exchange;
     - prohibition of the share exchange by any governmental
       entity;
     - delay in closing the share exchange beyond December 31,
       1999.  An extension of the share exchange agreement for 90
       days automatically occurs if the delay in closing is the
       result of not receiving insurance regulatory approval
       caused by other than violations of the share exchange
       agreement;
     - by Investors Heritage in the event the bid price per share
       of Kentucky Investors common stock quoted immediately prior
       to the effective date is $17.00 or less, or by Kentucky
       Investors in the event the bid price per share of Kentucky
       Investors common stock quoted immediately prior to the
       effective date is $25.00 or more; or
     - by Kentucky Investors or Investors Heritage if the holders
       of 5% of the issued and outstanding shares of Investors
       Heritage common stock, other than Kentucky Investors,
       exercise their right to dissent from the share exchange
       agreement.
     If the share exchange agreement terminates, a party breaching
the share exchange agreement will be responsible for the other
party's expenses in the transaction.  Except for a breach of the
share exchange agreement, Kentucky Investors and Investors Heritage
will pay their own fees and expenses.


                                32
<PAGE>



                        THE SPECIAL MEETING

     The Investors Heritage board has furnished this document in
connection with the solicitation of proxies from the holders of
Investors Heritage common stock for use at the special meeting.
Investors Heritage is first mailing this document, the accompanying
form of proxy and other materials to the Investors Heritage
stockholders on or about               , 1999.
                         --------- ----

TIME AND PLACE; PURPOSE
     We will hold the Investors Heritage special meeting at the
Investors Heritage Life Insurance Company auditorium, Second and
Shelby Streets, Frankfort, Kentucky 40601 on               , 1999,
                                             --------- ----
starting at 10:00 a.m., local time.  At the special meeting, we
will ask the Investors Heritage stockholders to consider and vote
upon the share exchange agreement proposal.

     We expect representatives of Ernst & Young LLP to be present
at the Investors Heritage special meeting, where they will have the
opportunity to make a statement, if they so desire, and will be
available to respond to appropriate questions.
VOTING RIGHTS; VOTES REQUIRED FOR APPROVAL
     The Investors Heritage board has fixed the close of business
on               , 1999 as the record date for Investors Heritage
   --------- ----
stockholders entitled to notice of and to vote at the special
meeting.

     Currently, the only outstanding voting securities of Investors
Heritage are shares of the Investors Heritage common stock.  Only
holders of record of  Investors Heritage common stock on the
Investors Heritage record date are entitled to notice of the
Investors Heritage special meeting, and to vote at the special
meeting.  Each holder of record, as of the record date, of
Investors Heritage common stock is entitled to cast one vote per
share on the share exchange agreement proposal.
     On the record date, there were approximately       shares of
                                                  -----
Investors Heritage common stock outstanding and entitled to vote at
the special meeting, held by approximately       shareholders of
                                           -----
record.
     The favorable vote of a majority of all outstanding shares of
Investors Heritage common stock outstanding on the record date is
required to approve the share exchange agreement.
     On the record date, the directors and executive officers of
Investors Heritage and their affiliates beneficially owned and were
entitled to vote       shares of Investors Heritage common stock,
                 -----
or approximately       % of the shares of Investors Heritage common
                 ------
stock outstanding on the Investors Heritage record date.

VOTING OF PROXIES
     All shares of Investors Heritage common stock represented by
proxies properly received prior to or at the special meeting and
not revoked will be voted in accordance with the instructions
indicated in the proxies.  If an Investors Heritage stockholder
does not indicate instructions on a properly executed returned
proxy, the proxies will be voted FOR the approval of the share
exchange agreement.
     If a proposal to adjourn the Investors Heritage special
meeting is properly presented, the persons named in the enclosed
form of proxy will not have discretion to vote shares voted against
the share exchange agreement, in favor of the adjournment proposal.
Investors Heritage is not aware of any matters expected to be
presented at its meeting other than as described in its notice of
special meeting.
     A person granting a proxy pursuant to this solicitation may
revoke it at any time before it is voted.  A person may revoke a
proxy by:
     - filing, including by telecopy, with the Secretary of
       Investors Heritage, before taking the vote at the special
       meeting, a written notice of revocation bearing a later
       date than the date of the proxy or a later-dated proxy
       relating to the same shares; or
     - attending the relevant meeting and voting in person.
     In order to vote in person at the Investors Heritage special
meeting, Investors Heritage stockholders must attend the meeting
and cast their votes in accordance with the voting procedures
established for the meeting.  Attendance at a meeting will not in
and of itself constitute a revocation of a proxy.  A person must
send a written notice of revocation or subsequent proxy that will
be delivered at or before the taking of the vote at the meeting as
follows:

                                33
<PAGE>


     - to Investors Heritage Life Insurance Company, 200 Capital
       Avenue, Frankfort, Kentucky 40601, Telecopy: (502) 875-
       7084, Attention:  Secretary.
     Investors Heritage stockholders who require assistance in
changing or revoking a proxy should contact Jane S. Jackson at
(502) 223-2361, extension 305.
     A stockholder may abstain from voting on the share exchange
agreement proposal.  Since the favorable vote of holders of a
majority of the outstanding shares of Investors Heritage common
stock on the share exchange agreement proposal is required to
approve such proposal, a proxy marked "ABSTAIN" with respect to any
such proposal will have the effect of a vote against the proposal.
In addition, the failure of an Investors Heritage stockholder to
return a proxy will have the effect of a vote against the share
exchange agreement proposal.
     It is the policy of Investors Heritage to keep proxy cards,
ballots and voting tabulations that identify individual
stockholders confidential, except where disclosure is mandated by
law and in other limited circumstances.
     Kentucky Investors will pay the cost of solicitation of
proxies.  Kentucky Investors expects the cost of solicitation to be
approximately $32,500.  In addition to solicitation by mail,
Investors Heritage will make arrangements with brokerage houses and
other custodians, nominees and fiduciaries to send the proxy
materials to beneficial owners; however, Kentucky Investors will,
upon request, reimburse the brokerage houses and custodians for
their reasonable expenses in so doing.  To the extent necessary in
order to ensure sufficient representation at its meeting, Investors
Heritage may request by telephone or telecopy the return of proxy
cards.  The extent to which Investors Heritage will undertake
telephone or telecopy communications with its stockholders depends
entirely upon how promptly you return your proxy card.  We urge
stockholders to send in their proxies without delay.
     Investors Heritage stockholders should not send in any stock
certificates with their proxy cards.  Kentucky Investors will mail
a transmittal form with instructions for the surrender of
certificates representing Investors Heritage common stock to former
Investors Heritage stockholders as soon as practicable after the
consummation of the share exchange.

                 COMPARISON OF STOCKHOLDER RIGHTS

     Holders of shares of Investors Heritage common stock will,
upon the exchange of their shares pursuant to the share exchange,
become holders of shares of Kentucky Investors common stock, and
Kentucky law and Kentucky Investors' articles of incorporation will
govern their rights.  We have summarized below the material
differences between the rights of holders of shares of Investors
Heritage common stock and the rights of holders of shares of
Kentucky Investors common stock, which result from differences in
their governing corporate documents:

      KENTUCKY INVESTORS                 INVESTORS HERITAGE
                              GENERAL
- - Kentucky Investors is a        -  Investors Heritage is a
  Kentucky corporation subject      Kentucky corporation subject
  to the provisions of the          to the provisions of the
  Kentucky Business Corporation     Kentucky Business Corporation
  Act.                              Act.
- - The rights of Kentucky         -  The rights of Investors
  Investors stockholders are        Heritage stockholders are
  governed by Kentucky              governed by Investors
  Investors' articles of            Heritage's articles of
  incorporation and by-laws, in     incorporation and by-laws, in
  addition to Kentucky law.         addition to Kentucky law.
                                 -  Investors Heritage
                                    stockholders will, upon
                                    consummation of the share
                                    exchange, become Kentucky
                                    Investors' stockholders.

                        AUTHORIZED CAPITAL
- - The authorized and outstanding -  The authorized and outstanding
  capital stock of Kentucky         capital stock of Investors
  Investors consists of:            Heritage consists of:
  -  4,000,000 shares of common     - 2,000,000 shares of
     stock, $1.00 par value, of       Investors Heritage common
     which          shares are        stock, $1.00 par value, of
           --------                   which         shares are
     outstanding as of the                  -------
     Investors Heritage record        outstanding as of the
     date.                            Investors Heritage record
                                      date.


                                34
<PAGE>
                 AMENDMENT OF GOVERNING DOCUMENTS
                     Articles of Incorporation
- - The following is required to   -  The following is required to
  amend the Kentucky Investors      amend the Investors Heritage
  articles of incorporation:        articles of incorporation:
  -  The board shall first          - The board shall first
     approve a proposed               approve a proposed
     amendment and submit it to       amendment and submit it to
     the stockholders; and            the stockholders; and
  -  The approval of a majority     - The approval of a majority
     of the votes cast by             of the votes cast by
     stockholders entitled to         stockholders entitled to
     vote is required.                vote is required.
  -  To amend article X of the
     articles of incorporation
     that establishes nine
     directors for staggered
     terms requires an
     affirmative vote of the
     holders of at least two-
     thirds of the outstanding
     shares entitled to vote.

                              BYLAWS
- - The Kentucky Investors by-     -  The Investors Heritage by-
  laws may be amended, adopted      laws may be amended by:
  or repealed by:                   - The affirmative vote of the
  -  The affirmative vote of          holders of a majority of
     the holders of a majority        the shares of Investors
     of the shares of Kentucky        Heritage common stock
     Investors common stock           entitled to vote; or
     entitled to vote; or           - Two-thirds vote of the
  -  Two-thirds vote of the           board of directors.
     board of directors.

                             DIRECTORS
                              Number
- - The number of directors must   -  The number of directors must
  be 9.                             be 9 directors, as fixed from
- - The current number of             time to time by resolution of
  directors is 8.                   the board of directors.
                                 -  The current number of
                                    directors is 9.
                          Classification
- - The Kentucky Investors board   -  The Investors Heritage board
  of directors is divided into      of directors is divided into
  three classes, each as nearly     three classes, each as nearly
  equal in number as possible,      equal in number as possible,
  with one class being elected      with one class being elected
  annually to a 3-year term.        annually to a 3-year term.
                              Removal
- - Directors may be removed with  -  Directors may be removed with
  or without cause with the         or without cause with the
  approval of a majority of the     approval of a majority of the
  votes cast by stockholders        votes cast by stockholders
  entitled to vote.                 entitled to vote.
                             Vacancies
- - Any vacancy which occurs       -  Any vacancy which occurs
  during the year may be filled     during the year may be filled
  by a majority vote of the         by a majority vote of the
  directors then in office for      directors then in office for
  the balance of the term.          the balance of the term.
- - The Kentucky Investors         -  The Investors Heritage
  articles of incorporation         articles of incorporation
  contain a provision that          contain a provision that
  eliminates the personal           eliminates the personal
  liability of directors to the     liability of directors to the
  corporation or to its             corporation or to its
  stockholders for damages for      stockholders for damages for
  breaches of duties as a           breaches of duties as a
  director, except for              director, except for
  liability for:                    liability for:
  -  Any transaction with           - Any transaction with
     Kentucky Investors in            Investors Heritage in which
     which the interest of the        the interest of the
     director is not disclosed        director is not disclosed
     or known to the board of         or known to the board of
     directors or its                 directors or its
     stockholders;                    stockholders;
  -  Acts or omissions not in       - Acts or omissions not in
     good faith, involving            good faith, involving
     intentional misconduct or        intentional misconduct or a
     a knowing violation of           knowing violation of law;
     law;                           - Any vote for an unlawful
  -  Any vote for an unlawful         stockholder distribution as
     stockholder distribution         prohibited by law; or
     as prohibited by law; or


                                35
<PAGE>

  -  Any transaction from which     - Any transaction from which
     the director derived an          the director derived an
     improper personal benefit.       improper personal benefit.
                          Indemnification
- - The Kentucky Investors by-     -  The Investors Heritage by-
  laws provide that the             laws provide that the
  corporation shall indemnify       corporation shall indemnify
  its officers and directors        its officers and directors
  for any costs and expenses        for any costs and expenses
  incurred in any action, suit      incurred in any action, suit
  or proceeding to which the        or proceeding to which the
  director or officer is made a     director or officer is made a
  party by reason of his            party by reason of his
  position with Kentucky            position with Investors
  Investors.  The Kentucky          Heritage.  The Investors
  Investors' by-laws provide        Heritage's by-laws provide
  that indemnification is not       that indemnification is not
  available to a director or        available to a director or
  officer adjudged liable for       officer adjudged liable for
  negligence or misconduct in       negligence or misconduct in
  the performance of his or her     the performance of his or her
  duties.  The right of             duties.  The right of
  indemnification contained in      indemnification contained in
  the by-laws is not exclusive      the by-laws is not exclusive
  of indemnification rights         of indemnification rights
  provided by statute or            provided by statute or
  otherwise.                        otherwise.
- - Under Kentucky law, a          -  Under Kentucky law, a
  corporation may indemnify any     corporation may indemnify any
  director, officer, employee       director, officer, employee
  and agent made, or threatened     and agent made, or threatened
  to be made, a party to any        to be made, a party to any
  action or proceeding by           action or proceeding by
  reason of his or her position     reason of his or her position
  in the corporation.  In order     in the corporation.  In order
  to be indemnified, the            to be indemnified, the
  director, officer, employee       director, officer, employee
  or agent must have acted:         or agent must have acted:
  -  In good faith;                 - In good faith;
  -  In a manner which he           - In a manner which he
     reasonably believed to be        reasonably believed to be
     in or not opposed to the         in or not opposed to the
     best interests of the            best interests of the
     corporation; and                 corporation; and
  -  With respect to any            - With respect to any
     criminal proceeding, with        criminal proceeding, with
     no reasonable cause to           no reasonable cause to
     believe that his conduct         believe that his conduct
     was unlawful.                    was unlawful.
- - Kentucky law provides          -  Kentucky law provides
  mandatory indemnification         mandatory indemnification
  against reasonable expenses       against reasonable expenses
  for a director, officer,          for a director, officer,
  employee or agent in a            employee or agent in a
  proceeding when the person is     proceeding when the person is
  wholly successful in the          wholly successful in the
  defense of the proceeding.        defense of the proceeding.
- - Kentucky law provides for      -  Kentucky law provides for
  payment of the expenses           payment of the expenses
  incurred by a director,           incurred by a director,
  officer, employee or agent in     officer, employee or agent in
  connection with any               connection with any
  proceeding in advance of its      proceeding in advance of its
  final disposition upon the        final disposition upon the
  receipt of an undertaking by      receipt of an undertaking by
  or on behalf of the director,     or on behalf of the director,
  officer, employee or agent to     officer, employee or agent to
  repay any advanced amounts if     repay any advanced amounts if
  it shall be determined that       it shall be determined that
  he or she is not entitled to      he or she is not entitled to
  be indemnified under Kentucky     be indemnified under Kentucky
  law.                              law.

                           STOCKHOLDERS
                  Annual Meetings of Stockholders
- - The annual meeting of          -  The annual meeting of
  stockholders shall be held at     stockholders shall be held on
  200 Capital Avenue,               the second Thursday in May
  Frankfort, Kentucky or at any     and at 200 Capital Avenue,
  other place and at the time       Frankfort, Kentucky or at any
  fixed by the Kentucky             other place fixed by the
  Investors board of directors.     Investors Heritage board of
                                    directors.


                                36
<PAGE>
                 Special Meetings of Stockholders
- - Special meetings may be        -  Special meetings may be
  called at any time and for        called at any time and for
  any purpose by:                   any purpose by:
  -  A majority of the board;       - A majority of the board; or
  -  The executive committee of     - The holders of 33-1/3% or
     the board; or                    more of the outstanding
  -  The holders of 50% or more       common stock.
     of the outstanding common
     stock.
                Stockholder Action Without Meeting
- - Under Kentucky law, any        -  Under Kentucky law, any
  stockholder action required       stockholder action required
  or permitted to be taken by       or permitted to be taken by
  stockholder vote can be taken     stockholder vote can be taken
  without a meeting upon the        without a meeting upon the
  written consent of all            written consent of all
  stockholders entitled to vote     stockholders entitled to vote
  on the action.                    on the action.
- - The Kentucky Investors'        -  The Investors Heritage's
  articles of incorporation and     articles of incorporation and
  by-laws do not provide for        by-laws do not provide for
  stockholder action without a      stockholder action without a
  meeting, therefore Kentucky       meeting, therefore Kentucky
  statutory law controls.           statutory law controls.
                         Cumulative Voting
- - Kentucky law provides for the  -  Kentucky law provides for the
  right of stockholders to vote     right of stockholders to vote
  cumulatively in the election      cumulatively in the election
  of directors, permitting each     of directors, permitting each
  stockholder to vote the           stockholder to vote the
  numbers of shares owned on        numbers of shares owned on
  the record date multiplied by     the record date multiplied by
  the number of directors to be     the number of directors to be
  elected for one or more           elected for one or more
  nominees for director.            nominees for director.
                    Dividends and Distributions
- - Kentucky law provides that     -  Kentucky law provides that
  dividends may be paid in          dividends may be paid in
  cash, property or shares of a     cash, property or shares of a
  corporation's capital stock.      corporation's capital stock.
  Subject to any restrictions       Subject to any restrictions
  contained in the articles of      contained in the articles of
  incorporation, a Kentucky         incorporation, a Kentucky
  corporation may make              corporation may make
  distributions to its              distributions to its
  stockholders so long as,          stockholders so long as,
  after giving effect thereto,      after giving effect thereto,
  the corporation would be able     the corporation would be able
  to pay its debts as they          to pay its debts as they
  become due in the usual           become due in the usual
  course of business.  In           course of business.  In
  addition, the corporation's       addition, the corporation's
  total assets must be equal to     total assets must be equal to
  or greater than the sum of        or greater than the sum of
  its total liabilities plus        its total liabilities plus
  the amount that would be          the amount that would be
  needed, if the corporation        needed, if the corporation
  were to be dissolved, to          were to be dissolved, to
  satisfy the preferential          satisfy the preferential
  rights of stockholders whose      rights of stockholders whose
  preferential rights are           preferential rights are
  subject to those receiving        subject to those receiving
  the distribution.                 the distribution.
                   Stockholder Preemptive Rights
- - Kentucky law provides that no  -  Kentucky law provides that no
  stockholder shall have any        stockholder shall have any
  preemptive rights to purchase     preemptive rights to purchase
  additional securities of the      additional securities of the
  corporation unless the            corporation unless the
  articles of incorporation         articles of incorporation
  expressly grant the rights.       expressly grant the rights.
- - The Kentucky Investors'        -  The Investors Heritage's
  articles of incorporation do      articles of incorporation do
  not provide for preemptive        not provide for preemptive
  rights.                           rights.
                        Dissenters' Rights
Dissenters' rights are those rights granted to stockholders to
dissent from corporate transactions contained in the Kentucky
statutes, including the share exchange, and to obtain payment for
their shares.
- - Under Kentucky law, Kentucky   -  Under Kentucky law, Investors
  Investors' stockholders do        Heritage's stockholders have
  not have the right to dissent     the right to dissent and
  and demand payment of the         demand payment of the value
  value of their shares of          of their shares of capital
  capital stock as a result of      stock as described in "The
  the share exchange.               Share Exchange-Dissenters'
                                    Rights of Investors Heritage
                                    Stockholders."


                                37
<PAGE>
          Share Exchanges, Mergers and Other Transactions
- - Other than as required for     -  Other than as required for
  business combinations,            business combinations,
  Kentucky law requires             Kentucky law requires
  approval of mergers other         approval of mergers other
  than parent-subsidiary            than parent-subsidiary
  mergers, consolidations,          mergers, consolidations,
  dispositions of all or            dispositions of all or
  substantially all of a            substantially all of a
  corporation's assets and          corporation's assets and
  share exchanges by a majority     share exchanges by a majority
  of voting power of the            of voting power of the
  corporation, unless the           corporation, unless the
  articles of incorporation         articles of incorporation
  specify a different               specify a different
  percentage.                       percentage.
- - The Kentucky Investors'        -  The Investors Heritage's
  articles of incorporation do      articles of incorporation do
  not provide for a different       not provide for a different
  percentage for approval of        percentage for approval of
  these transactions.               these transactions.
- - Kentucky Investors has
  elected in its articles of
  incorporation to be subject
  to sections 271B.12-200
  through 271B.12-230 of the
  Kentucky Business Corporation
  Act.  These statutes regulate
  business combinations
  requiring supermajority
  approval of the transactions
  subject to these statutes.


BUSINESS COMBINATION STATUTES
     Kentucky law provides that an interested stockholder, defined
as a person beneficially owning, either directly or indirectly, 10%
or more of the voting power of the outstanding voting stock of a
Kentucky corporation, cannot engage in a business combination with
that corporation unless the transaction takes place at least five
years after the interested stockholder first became an interested
stockholder.  In addition, either a majority of the independent
board members who are also continuing directors must approve the
business combination or at least 80% of the votes entitled to be
cast by voting stockholders of a corporation voting as a single
group and two-thirds of the votes entitled to be cast by holders of
a corporation's stock not beneficially owned by an interested
stockholder must approve the business combination.
     A business combination includes mergers, sales and leases of
assets, issuances of securities or similar transactions by a
corporation or a subsidiary with an interested stockholder.
     A business combination does not require the votes described
if:
     - the aggregate of cash and market value of a corporation's
       stock on the valuation date of the business combination,
       exclusive of cash common stockholders are to receive in the
       business combination, is equal to the highest of the
       following:
       - the highest price the interested stockholder paid for a
         corporation's common stock in the five years before the
         announcement of the business combination or in a
         transaction in which the stockholder became an interested
         stockholder;
       - the corporation's per share market value on the
         announcement date or the date the stockholder became an
         interested stockholder, whichever is higher; or
       - the corporation's per share market value on the
         announcement date or the date the stockholder became an
         interested stockholder, whichever is higher, multiplied
         by the fraction of the highest per share price paid by
         the interested stockholder during the five years before
         the announcement date over the market value per share on
         the first day of the five-year period that the interested
         stockholder acquired the corporation's common stock;
     - the aggregate of cash and market value of the corporation's
       stock on the valuation date of the business combination,
       exclusive of cash stockholders other than common
       stockholders are to receive in the business combination, is
       equal to the highest of the following:
       - the highest price the interested stockholder paid for a
         corporation's stock in the five year period before the
         announcement date or in the transaction in which the
         stockholder became an interested stockholder;
       - the highest preferential amount per share to which a
         stockholder is entitled in the event of any liquidation
         or similar transaction;

                                38
<PAGE>


       - the market value per share on the announcement date or on
         the date the stockholder became an interested
         stockholder, whichever is higher; or
       - the price per share equal to the market value per share,
         determined on the announcement date or the date the
         stockholder became an interested stockholder, whichever
         is higher, multiplied by a fraction of the highest per
         share price paid by the interested stockholder during the
         five years before the announcement date, over the market
         value per share on the first day of the five year period
         that the interested stockholder acquired the
         corporation's stock.
     Kentucky Investors has elected in its articles of
incorporation to be included under and be subject to the business
combination statutes without qualification or limitation.


      EFFECT OF SHARE EXCHANGE ON OTC BULLETIN BOARD LISTINGS

     It is a condition to the share exchange that the shares of
Kentucky Investors common shares issuable in the share exchange be
reported on the OTC Bulletin Board on or prior to the consummation
of the share exchange.  If the share exchange is consummated,
Investors Heritage common stock will cease to be reported on the
OTC Bulletin Board.



                  LEGAL MATTERS AND TAX OPINIONS

     The validity of the shares of Kentucky Investors common stock
that Kentucky Investors is issuing to Investors Heritage
stockholders pursuant to the share exchange will be passed upon by
Stites & Harbison, counsel to Kentucky Investors. It is a condition
to the consummation of the share exchange that Investors Heritage
and Kentucky Investors receive an opinion from Ernst & Young LLP,
to the effect that, among other things, the share exchange will be
a reorganization for United States federal income tax purposes.


                              EXPERTS

     Ernst & Young LLP, independent auditors, has audited the
consolidated financial statements of Kentucky Investors and
Investors Heritage, included in their 1998 Annual Report to
Stockholders, and the schedules of Kentucky Investors and Investors
Heritage included in Kentucky Investors' and Investors Heritage's
respective Annual Reports on Form 10-K for the year ended December
31, 1998, as set forth in their report, which is incorporated by
reference in this prospectus and elsewhere in the registration
statement.  Kentucky Investors' and Investors Heritage's financial
statements and schedules are incorporated by reference in reliance
on Ernst & Young LLP's reports, given on their authority as experts
in accounting and auditing.

                WHERE YOU CAN FIND MORE INFORMATION

     Kentucky Investors and Investors Heritage file annual,
quarterly and special reports, proxy statements and other
information with the SEC.  You may read and copy any reports,
statements or other information we file at the SEC's public
reference rooms in Washington, D.C., New York, New York and
Chicago, Illinois.  Please call the SEC at 1-800-SEC-0330 for
further information on the public reference rooms.  Kentucky
Investors' and Investors Heritage's SEC filings are also available
to the public from commercial document retrieval services and at
the web site maintained by the SEC at http://www.sec.gov.
     Kentucky Investors filed a registration statement on Form S-4
to register with the SEC the Kentucky Investors common stock to be
issued to Investors Heritage stockholders in the share exchange.
This document is a part of that registration statement and
constitutes a prospectus of Kentucky Investors in addition to being
a proxy statement of Investors Heritage for its special meeting.
As permitted by SEC rules, this document does not contain all the
information you can find in the registration statement or the
exhibits to the registration statement.
     The SEC allows Kentucky Investors and Investors Heritage to
incorporate by reference information into this document, which
means that Kentucky Investors and Investors Heritage can disclose
important information to you by



                                39
<PAGE>

referring you to another document filed separately with the SEC.
The information incorporated by reference is deemed to be part of
this document, except for any information superseded by information
in this document.  This document incorporates by reference the
documents set forth below that Kentucky Investors and Investors
Heritage have previously filed with the SEC.  These documents
contain important information about Kentucky Investors and
Investors Heritage and their financial performance.  The SEC
requires Investors Heritage to deliver copies of this material to
stockholders receiving this proxy statement/prospectus.

  Kentucky Investors SEC Filings        Period or Date Filed
  ------------------------------        --------------------

Annual Report on Form 10-K............. Fiscal year ended December
                                        31, 1998
Annual Report to Stockholders of
  Investors Heritage and Kentucky
  Investors............................ Fiscal year ended December
                                        31, 1998
Proxy Statement for Annual Meeting
  held on May 13, 1999................. Filed on April 16, 1999
Quarterly Report on Form 10-Q.......... Quarter ended June 30, 1999


  Investors Heritage SEC Filings        Period or Date Filed
  ------------------------------        --------------------

Annual Report on Form 10-K............. Fiscal year ended December
                                        31, 1998
Proxy Statement for Annual Meeting
  held on May 13, 1999................. Filed on April 16, 1999
Quarterly Report on Form 10-Q.......... Quarter ended June 30, 1999


     Kentucky Investors has supplied all information contained or
incorporated by reference in this document relating to Kentucky
Investors, and Investors Heritage has supplied all information
contained or incorporated by reference in this document relating to
Investors Heritage.
     You may have received previously some of the documents
incorporated by reference in accordance with SEC rules, however, we
will be delivering these documents to you once again together with
this proxy statement/prospectus.  In addition, you can obtain any
of these documents from Kentucky Investors or Investors Heritage,
as appropriate, or the SEC.  Documents incorporated by reference
are available from Kentucky Investors or Investors Heritage, as
appropriate, without charge, excluding all exhibits unless an
exhibit has been specifically incorporated by reference in this
document.  Stockholders may obtain documents incorporated by
reference in this document by Kentucky Investors by requesting them
in writing or by telephone at the following address:

                    Kentucky Investors, Inc.
                    200 Capital Avenue
                    Frankfort, Kentucky 40601
                    Tel:  (502) 223-2361

     Stockholders may obtain documents incorporated by reference in
this document by Investors Heritage by requesting them in writing
or by telephone at the same address and phone number listed
immediately above.
     If you would like to request documents from Kentucky Investors
or Investors Heritage, please do so by              , 1999 to
                                       -------------
receive them before the Investors Heritage special stockholder
meeting.   These documents include the opinion of Robinson-
Humphrey, a copy of which is attached as Annex B to this proxy
statement/prospectus.  Kentucky Investors or Investors Heritage
will send these documents by first-class mail within one business
day of receiving any such request.

     You should rely only on the information contained or
incorporated by reference in this document to vote on the share
exchange agreement proposal.  We have not authorized anyone to
provide you with information that is different from what is
contained in this document.  This document is dated             ,
                                                    ------------
1999.  You should not assume that the information contained in this
document is accurate as of any date other than this date, and
neither the mailing of this document to Investors Heritage
stockholders nor the issuance of Kentucky Investors common stock in
the share exchange shall create any implication to the contrary.


                                40
<PAGE>

                                                            ANNEX A

                     SHARE EXCHANGE AGREEMENT
                     ------------------------


     THIS SHARE EXCHANGE AGREEMENT (the "Agreement") is made and
entered into as of the 24th day of September, 1999, by and between
KENTUCKY INVESTORS, INC., a Kentucky corporation ("Kentucky
Investors"), and INVESTORS HERITAGE LIFE INSURANCE COMPANY, a
Kentucky insurance corporation ("Investors Heritage").

                      PRELIMINARY STATEMENTS

     The respective Boards of Directors of each of Kentucky
Investors and Investors Heritage have determined that the exchange
of shares of Investors Heritage common stock by the Investors
Heritage shareholders for shares of Kentucky Investors common stock
pursuant to the terms and subject to the conditions set forth in
this Agreement (the "Share Exchange") is consistent with and in
furtherance of their respective business strategies and goals and
believe that the Share Exchange is in the best interest of their
respective shareholders and therefore have approved the Share
Exchange.

     It is intended that, for federal income tax purposes, the
Share Exchange shall qualify as a reorganization under the
provisions of Section 368(a) of the Internal Revenue Code of 1986,
as amended (the "Code"), and the rules and regulations promulgated
thereunder.

     Kentucky Investors and Investors Heritage desire to make
certain representations, warranties, covenants and agreements in
connection with this Agreement.

     NOW, THEREFORE, in consideration of these premises and of the
mutual representations, warranties, covenants and agreements herein
contained, the parties hereby agree as follows:

                             AGREEMENT

                             ARTICLE 1
                        THE SHARE EXCHANGE

     1.1  The Share Exchange.  Upon the terms and conditions set
          ------------------
forth in this Agreement, on the Effective Date (hereinafter
defined), Kentucky Investors shall deliver to each Investor
Heritage shareholder 1.24 shares of Kentucky Investors Common Stock
(as defined in Section  4.2(d)(1) herein) in exchange for 1 share
of Investors Heritage Common Stock (as defined in Section 4.1(d)(1)
herein) outstanding (the "Shares"), other than those owned by
Kentucky Investors and its subsidiaries (the "Excluded Shares"),
pursuant to the provisions of Subtitle 11 of Section 271B of the
Kentucky Business Corporation Act (the "KBCA").  The Share Exchange
shall have the effects specified in the KBCA.
     1.2  Closing.  The closing of the Share Exchange (the
          -------
"Closing") shall take place at the offices of Kentucky Investors,
200 Capital Avenue, Frankfort, Kentucky on the first business day
after the day on which the satisfaction or waiver of all conditions
set forth in Article 5 (other than those conditions that by their
nature are to be satisfied at Closing, but subject to fulfillment
or waived in accordance with this Agreement), or at such other
place and time and/or on such other date as Kentucky Investors and
Investors Heritage may agree in writing ("Closing Date").  At the
Closing, each party shall execute and deliver all documents
required by this Agreement, and such other documents as the other
party may reasonably request in order to satisfy each party's
covenants and agreements hereunder.
     1.3  Articles of Share Exchange.  Subject to the provisions of
          --------------------------
Article 6 hereof, as soon as practical after the Closing, Kentucky
Investors and Investors Heritage will cause Articles of Share
Exchange (the "Articles"), substantially in the form attached
hereto as Exhibit A to be executed, verified and filed with and
          ---------
accepted by the Secretary of State of the Commonwealth of Kentucky
as provided in Section 271B.11-050 of the KBCA.
     1.4  Effective Date.  The Effective Date shall be the date and
          --------------
time of the filing of said Articles with the Secretary of State of
the Commonwealth of Kentucky, or such later date and time as may be
stated in said Articles, but no later than 30 days after the
Articles are accepted for record by the Secretary of State of the
Commonwealth of Kentucky (the "Effective Date").

                                A-1
<PAGE>



                             ARTICLE 2
               EFFECT OF SHARE EXCHANGE ON STOCK AND
                     EXCHANGE OF CERTIFICATES

     2.1  (a)  Share Exchange Consideration. Each Share issued and
               ----------------------------
outstanding immediately prior to the Effective Date (other than the
Excluded Shares) shall be converted into and become exchangeable
for the right to receive 1.24 fully paid and nonassessable shares
of Kentucky Investors Common Stock .
          (b)  Kentucky Investors Common Stock.  Each share of
               -------------------------------
Kentucky Investors Common Stock issued and outstanding immediately
prior to the Effective Date shall remain issued and outstanding.
     2.2  Exchange Procedure.
          ------------------
          (a)  Kentucky Investors as Exchange Agent. At or
               ------------------------------------
immediately prior to the Effective Date, Kentucky Investors shall
deposit, in a separate account, for the benefit of the holders of
the Shares, certificates representing the shares of Kentucky
Investors Common Stock and, after the Effective Date, any dividends
or other distributions, if applicable, with respect to the Kentucky
Investors Common Stock to be issued and/or paid in exchange for the
Shares outstanding immediately prior to the Effective Date upon due
surrender of the stock certificates representing the Shares (the
"Certificates") (or affidavits of loss in lieu thereof) pursuant to
the provisions of this Article 2 (such certificates for shares of
Kentucky Investors Common Stock, together with the amount of any
dividends or other distributions payable with respect to the
Kentucky Investors Common Stock being held on deposit with Kentucky
Investors shall be referred to as the "Exchange Fund").
          (b)  Exchange Procedures.  Promptly after the Effective
               -------------------
Date, Kentucky Investors shall mail to each former holder of record
of the Shares (other than holders of Excluded Shares) (i) a
transmittal letter specifying that delivery shall be effected, and
risk of loss and title to the Certificates shall pass, only upon
delivery of the Certificates (or affidavits of loss in lieu
thereof) to Kentucky Investors, such transmittal letter to be in
such form and have such other provisions as the parties may
reasonably agree prior to the Effective Date, and (ii) instructions
for use in effecting the surrender of the Certificates in exchange
for (A) certificates representing shares of Kentucky Investors
Common Stock and (B) any unpaid dividends and other distributions.
Subject to Section 2.2(g), upon surrender of a Certificate for
cancellation to Kentucky Investors together with such transmittal
letter, duly executed, the holder of such Certificate shall be
entitled to receive in exchange therefor (x) a certificate
representing that number of shares of Kentucky Investors Common
Stock (including factional shares) that such holder is entitled to
receive pursuant to this Article 2, and (y) any unpaid dividends or
other distributions that such holder has the right to receive
pursuant to the provisions of this Article 2, and the Certificate
so surrendered shall be assigned to Kentucky Investors.  No
interest will be paid or accrued on any amount payable upon due
surrender of the Certificates.  In the event of a transfer of
ownership of Shares that are not registered in the transfer records
of Investors Heritage, a certificate representing the proper number
of shares of Kentucky Investors Common Stock, and any other
dividends or distributions in respect thereof, may be issued and/or
paid to such a transferee if the Certificate formerly representing
such Shares is presented to Kentucky Investors, accompanied by all
documents required to evidence and effect such transfer and to
evidence that any applicable stock transfer taxes have been paid.
If any certificate for shares of Kentucky Investors Common Stock is
to be issued in a name other than that in which the Certificate
surrendered in exchange therefor is registered, it shall be a
condition of such exchange that the Person (as defined below)
requesting such exchange shall pay any transfer or other taxes
required by reason of the issuance of certificates for shares of
Kentucky Investors Common Stock in a name other than that of the
registered holder of the Certificate surrendered, or shall
establish to the satisfaction of Kentucky Investors that such tax
has been paid or is not applicable.  For purposes of this
Agreement, the term "Person" shall mean any individual, corporation
(including not-for-profit), general or limited partnership, limited
liability company, joint venture, estate, trust, association,
organization, Governmental Entity (as defined in Section 4.1(u)
herein) or other entity of any kind or nature.
          (c)  Distributions with Respect to Unexchanged Shares;
               -------------------------------------------------
Voting.
- ------
               (1)  All shares of Kentucky Investors Common Stock
to be issued pursuant to the Share Exchange shall be deemed issued
and outstanding, fully paid and non-assessable, as of the Effective
Date and whenever a dividend or other distribution is declared by
Kentucky Investors in respect of the Kentucky Investors Common
Stock, the record date for which is at or after the Effective Date,
that declaration shall include dividends or other distributions in
respect of all shares issuable pursuant to this Agreement.  No
dividends or other distributions in respect of the Kentucky
Investors Common Stock shall be paid to any holder of any
unsurrendered Certificate until such Certificate is


                                A-2
<PAGE>

surrendered for exchange in accordance with this Article 2.
Subject to the effect of applicable laws, following surrender of
any such Certificate, there shall be issued to the holder
certificates representing shares of Kentucky Investors Common Stock
issued in exchange therefor.  Additionally, at the time of such
surrender, the dividends or other distributions with a record date
after the Effective Date and a payment date on or prior to such
time of surrender payable with respect to such shares of Kentucky
Investors Common Stock and not paid shall be paid and, at the
appropriate payment date, the dividends or other distributions
payable with respect to such shares of Kentucky Investors Common
Stock with a record date after the Effective Date but with a
payment date subsequent to surrender shall be paid.
               (2)  Holders of unsurrendered Certificates who were
the registered holders at the Effective Date shall be entitled to
vote after the Effective Date at any meeting of Kentucky Investors'
stockholders (or consent in connection with any consent in lieu of
meeting) the number of shares of Kentucky Investors Common Stock
represented by such Certificates, regardless of whether such
holders have exchanged their Certificates.
          (d)  Transfers.  After the Effective Date, other than the
               ---------
transfers to Kentucky Investors, there shall be no transfers on the
stock transfer books of  Investors Heritage of the Shares that were
outstanding immediately prior to the Effective Date.
          (e)  Fractional Shares.  Notwithstanding any other
               -----------------
provision of this Agreement, fractional shares of Kentucky
Investors Common Stock will be issued and any holder of Shares
entitled to receive a fractional share of Kentucky Investors Common
Stock will receive such shares.
          (f)  Termination of Exchange Fund.  Any portion of the
               ----------------------------
Exchange Fund (including the proceeds of any investments thereof
and any Kentucky Investors Common Stock) that remains unclaimed by
the stockholders of Investors Heritage for 180 days after the
Effective Date shall be returned to Kentucky Investors.  Any
stockholders of Investors Heritage who have not theretofore
complied with this Article 2 shall thereafter look only to Kentucky
Investors for payment of their shares of Kentucky Investors Common
Stock and any cash, dividends and other distributions in respect
thereof payable and/or issuable pursuant to Section 2.1 and Section
2.2(c) upon due surrender of their Certificates (or affidavits of
loss in lieu thereof), in each case, without any interest thereon.
Notwithstanding the foregoing, neither Kentucky Investors, nor any
other Person, shall be liable to any former holder of Shares for
any amount properly delivered to a public official pursuant to
applicable abandoned property, escheat or similar laws.
          (g)  Lost, Stolen or Destroyed Certificates.  In the
               --------------------------------------
event any Certificate shall have been lost, stolen or destroyed,
upon the making of an affidavit of that fact by the Person claiming
such Certificate to be lost, stolen or destroyed and, if required
by Kentucky Investors, the posting by such Person of a bond in
customary amount as indemnity against any claim that may be made
against it with respect to such Certificate, Kentucky Investors
will issue in exchange for such lost, stolen or destroyed
Certificate the shares of Kentucky Investors Common Stock and any
unpaid dividends or other distributions in respect thereof pursuant
to Section 2.2(c) upon due surrender of and deliverable in respect
of the Shares represented by such Certificate pursuant to this
Agreement.
          (h)  Dissenters' Rights.  In accordance with Subtitle 13
               ------------------
of Section 271B of the KBCA, dissenters' rights shall be available
to holders of Shares in connection with the Share Exchange.
          (i)  Anti- Dilution Provisions.  In the event that after
               -------------------------
the date hereof and prior to the Effective Date, Investors Heritage
changes the number of Shares or securities convertible or
exchangeable into or exercisable for Shares, or Kentucky Investors
changes the number of shares of Kentucky Investors Common Stock or
securities convertible or exchangeable into or exercisable for
shares of Kentucky Investors Common Stock, issued and outstanding
prior to the Effective Date as a result of a reclassification,
stock split (including a reverse split), stock dividend or
distribution, recapitalization, merger, subdivision, issuer tender
or exchange offer, or other similar transaction, the Share Exchange
consideration in Section 2.1 shall be equitably adjusted.

                             ARTICLE 3
                             COVENANTS

     3.1  Access and Inspection.  From the date hereof through the
          ---------------------
Effective Date, each of Investors Heritage and Kentucky Investors
will permit authorized representatives of the other, including its
accountants and counsel, to inspect its facilities, books, records,
files, agreements, books of account, tax returns and other
corporate and business documents (other than those documents deemed
confidential under federal or state insurance laws) and confer with
any


                                A-3
<PAGE>

of its officers or employees.  On or prior to the date hereof, each
of Investors Heritage and Kentucky Investors, as the case may be,
has provided the other with a true and complete copy of the list of
its shareholders as of this date and will, until the Effective
Date, promptly provide the other with copies of any changes to that
list of shareholders.  Investors Heritage and Kentucky Investors,
as the case may be, will supply all information to the other which
the other deems reasonably necessary to evaluate the business,
properties and operation of each other.  Notwithstanding the
foregoing, no investigation or inspection by either party in
accordance with this Section 3.1 shall affect or otherwise diminish
any of the representations and warranties of the other party.  Each
party acknowledges and agrees that such information is confidential
and shall not be disclosed to any third party without the prior
written consent of the other party.
     3.2  Cooperation.  Kentucky Investors and Investors Heritage
          -----------
shall proceed expeditiously, and cooperate fully, to prepare the
materials of Kentucky Investors and Investors Heritage to be
delivered to shareholders of Investors Heritage in connection with
the Investors Heritage shareholder meeting, to make application for
all necessary regulatory approvals (including, but not limited to,
Form A for the Kentucky Department of Insurance), and to take any
other action and to satisfy all other requirements, prescribed by
law or otherwise, necessary for consummation of the Share Exchange
on the terms herein provided.  Kentucky Investors and Investors
Heritage shall use their best efforts to obtain all necessary
regulatory approvals and shall promptly provide each other with
copies of all filings, applications, comment letters and other
material correspondence sent or received in connection therewith.
     3.3  Conduct of Business Prior to Effective Date.  During the
          -------------------------------------------
period from the date of this Agreement to the Effective Date, each
of Kentucky Investors and Investors Heritage shall:
          (a)  Ordinary Course.  Conduct its business only in the
               ---------------
ordinary course; and not merge or exchange shares or interests with
any other Person or sell all or substantially all of its assets or
business or acquire all or substantially all of the stock or
interests or business or assets of any other Person or agree to do
any of the foregoing and use its best efforts to preserve its
business organization intact, to keep available the services of its
present officers and employees and to preserve the goodwill of its
customers and others having business relations with it;
          (b)  Compliance With Laws.  Comply with all applicable
               --------------------
laws and regulations which relate to the conduct of its business;
and promptly deliver to the other party to this Agreement a copy of
any application, report or other document filed by it with any
local, state or federal governmental agency;
          (c)  Consents.  Use its best efforts to obtain any and
               --------
all consents by third parties, including governmental agencies,
required to be obtained with respect to the performance of this
Agreement and cooperate fully with the other party to this
Agreement in connection with its requests and applications for
consents and government approvals, licenses or permits, if any,
which are necessary for the ownership and operation of the business
following the Closing;
          (d)  Compensation; Employment Agreements, Etc.  Not enter
               -----------------------------------------
into any employment agreement or compensation arrangements with any
person or grant any material increase in the compensation of its
employees without the prior written consent of the other party;
          (e)  Corporate Documents.  Not amend its Articles of
               -------------------
Incorporation or By-laws without the prior written consent of the
other party;
          (f)  Capital Stock.  Not issue any shares of authorized
               -------------
capital stock (other than that issued in connection with the Share
Exchange) or securities convertible into such shares and not
purchase, redeem, retire or otherwise acquire any of its
outstanding shares, or sell or give any option or right to
purchase, hypothecate, pledge or otherwise encumber or dispose of
any such shares or any shares held in treasury, or make or effect
any other change in the structure or composition of its capital
stock, or agree to do any of the foregoing, without the prior
written consent of the other party;
          (g)  Dividends, Etc.  Not declare or pay any dividends or
               ---------------
otherwise make distributions with respect to its capital stock;
          (h)  Indebtedness.  Except in the ordinary course of
               ------------
business, not place or suffer to exist on any of its assets any
mortgage, pledge, lien, charge or other encumbrance, or cancel any
indebtedness owing to it or any claims that it might have possessed
or waive any material rights of substantial value; and not borrow
or agree to borrow any material amount of funds or incur any
obligation or liability except in the ordinary course of business,
or guarantee


                                A-4
<PAGE>

or agree to guarantee any material obligations of others except for
letters of credit and guarantees of signatures in the ordinary
course of business;
          (i)  Commitments.  Not commit any act or commit to do any
               -----------
act which would cause a material breach of any lease, agreement,
contract or commitment to which it is a party or by which its
property or business is bound or affected, or which would have a
material adverse effect on its financial condition, operations or
assets; and
          (j)  Contracts.  Not enter into or agree to enter into
               ---------
any material lease, agreement, contract or commitment out of the
ordinary course of business without the prior written consent of
the other party.
     3.4  Shareholders' Meetings.  Investors Heritage will take, in
          ----------------------
accordance with its Articles of Incorporation and By-laws, all
action necessary to convene a meeting of holders of Shares (the
"Shareholders' Meeting"), as promptly as practicable after the S-4
Registration Statement (as defined in Section 3.5 herein) is
declared effective, to consider and vote upon the approval of the
Share Exchange, and Investors Heritage's board of directors,
subject to fiduciary obligations under applicable law, will
recommend such approval by its shareholders, will not withdraw or
modify such recommendation and shall take all lawful action to
solicit such approval.  Kentucky Investors is not required by
applicable law to submit the Share Exchange to Kentucky Investors
shareholders.
     3.5  S-4 Registration Statement.
          --------------------------
          (a)  Kentucky Investors and Investors Heritage shall
promptly prepare and file with the Securities and Exchange
Commission (the "SEC"), in preliminary form, the S-4 Registration
Statement in connection with the Share Exchange, including the
joint proxy and prospectus and other proxy materials and related
documents ("S-4 Registration Statement") as promptly as
practicable.  Kentucky Investors and Investors Heritage each shall
use its reasonable best efforts to have the S-4 Registration
Statement declared effective under the Securities Act of 1933, as
amended (the "Securities Act"), as promptly as practicable after
such filing, and promptly thereafter shall mail the S-4
Registration Statement to the shareholders of Investors Heritage.
Kentucky Investors shall also use its reasonable best efforts to
obtain, prior to the Effective Date of the S-4 Registration
Statement, all necessary state securities law or "Blue Sky" permits
and approvals required in connection with the Share Exchange and to
consummate the other transactions contemplated by this Agreement
and shall pay all expenses incident thereto.
          (b)  Kentucky Investors and Investors Heritage each
shall, upon request by the other, furnish the other with all
information concerning itself, its subsidiaries, directors,
executive officers and stockholders and such other matters as may
be reasonably necessary or advisable in connection with the S-4
Registration Statement or any other statement, filing, notice or
application made by or on behalf of Kentucky Investors, Investors
Heritage or any of their respective subsidiaries to any third party
and/or any Governmental Entity in connection with the Share
Exchange and the transactions contemplated by this Agreement.  Each
of Kentucky Investors and Investors Heritage agrees as to itself
and its subsidiaries that none of the information supplied or to be
supplied by it for inclusion or incorporation by reference in the S-
4 Registration Statement contains any untrue statement of material
fact or omits to state any material fact required to be stated
therein or necessary to make the statements therein not misleading.
          (c)  Kentucky Investors and Investors Heritage shall
promptly prepare and file Form A with the Kentucky Department of
Insurance and each shall use its reasonable best efforts to obtain
approval from the Kentucky Department of Insurance prior to the
Effective Date.
     3.6  Press Releases. Kentucky Investors and Investors Heritage
          --------------
agree that any press release or other public announcement by either
party pertaining to the Share Exchange shall be coordinated with
the other party hereto, provided, however, that either party,
without the consent of the other, may issue a press release or make
such public statement as may be required by law, upon the advice of
outside counsel.
     3.7  Limitation.  Notwithstanding anything to the contrary
          ----------
contained in this Article 3, the directors of Investors Heritage
shall not be required to take any action contrary to the fiduciary
duties owed by them to the shareholders of Investors Heritage.
     3.8  Dividends.  Prior to the Effective Date, neither party
          ---------
will declare or pay any dividends, or make any other distributions
to its shareholders.


                                A-5
<PAGE>

     3.9  Indemnification.
          ---------------
          (a)  Indemnification.  From and after the Effective Date,
               ---------------
Kentucky Investors shall indemnify, defend and hold harmless each
Person who is now, or has been at any time prior to the date hereof
or who becomes prior to the Effective Date, a director or officer
of Investors Heritage (each, an "Indemnified Party" and,
collectively, the "Indemnified Parties") against (i) all losses,
claims, damages, costs, expenses, liabilities, or judgments or
amounts that are paid in settlement with the approval of Kentucky
Investors (which approval shall not be unreasonably withheld) of or
in connection with any claim, action, suit, proceeding or
investigation based in whole or in part on or arising, in whole or
in part, out of, the fact that such person is or was a director or
officer of Investors Heritage, whether pertaining to any matter
existing or occurring at or prior to the Effective Date, and
whether asserted or claimed prior to, or at or after, the Effective
Date, excluding any claim, action, suit, proceeding or
investigation which is related to any matter which, on the
Effective Date, would have constituted or resulted in a breach of
any of the representations and warranties of Investors Heritage set
forth in Article 4 hereof ("Indemnified Liabilities") and (ii) all
Indemnified Liabilities based in whole or in part on, or arising in
whole or in part out of, or pertaining to this Agreement or the
transactions contemplated hereby, in each case to the full extent
Investors Heritage would have been permitted under the KBCA to
indemnify such Indemnified Party (and Kentucky Investors shall pay
expenses in advance of the final disposition of any such action or
proceeding to each Indemnified Party to the full extent permitted
by law upon receipt of any undertaking required by Section 271B.8-
530(1)(b) of the KBCA).  Without limiting the foregoing, in the
event any such claim, action, suit, proceeding or investigation is
brought against Indemnified Parties (whether arising before or
after the Effective Date), (i) after the Effective Date, Kentucky
Investors shall pay all reasonable fees and expenses of counsel for
the Indemnified Parties promptly as statements therefor are
received; and (ii) after the Effective Date, Kentucky Investors
will use all reasonable efforts to assist in the vigorous defense
of any such matter, provided that Kentucky Investors shall not be
liable for any settlement of any claim effected without its written
consent, which consent shall not be unreasonably withheld.  Any
Indemnified Party wishing to claim indemnification under this
Section 3.9, upon learning of any such claim, action, suit,
proceeding or investigation, shall notify Kentucky Investors (but
the failure to notify Kentucky Investors shall not relieve it from
any liability which it may have under this Section 3.9 except to
the extent such failure materially prejudices Kentucky Investors),
and shall deliver to Kentucky Investors the undertaking, if any,
required by Section 271B.8-530(1)(b) of the KBCA.  The Indemnified
Parties as a group may retain only one law firm to represent them
with respect to each such matter unless there is under applicable
standards of professional conduct, a conflict on any significant
issue between the positions of any two or more Indemnified Parties.
          (b)  Binding Effect.  If Kentucky Investors or any of its
               --------------
successors or assigns (i) shall consolidate with or merge into any
other Person and shall not be the continuing or surviving Person of
such consolidation or merger or (ii) shall transfer all or
substantially all of its properties and assets to any Person, then
and in each such case, proper provision shall be made so that the
successors and assigns of Kentucky Investors shall assume the
obligations set forth in this Section 3.9.
          (c)  Benefit.  The provisions of this Section 3.9 are
               -------
intended to be for the benefit of, and shall be enforceable by,
each Indemnified Party, his or her heirs and personal
representatives.
     3.10 Acquisition Proposals.  Each of Kentucky Investors and
          ---------------------
Investors Heritage agree that it shall not, and shall cause its
subsidiaries not to, solicit or encourage inquiries or proposals
with respect to or encourage any negotiations concerning or provide
any confidential information to or have any discussions with any
person relating to any tender or exchange offer, proposal for
merger consolidation or other business combination involving either
Kentucky Investors or Investors Heritage, or any proposal or offer
to acquire in any manner a substantial equity interest in or
substantial portion of the assets of Kentucky Investors or
Investors Heritage, as the case may be, other than the transactions
contemplated herein by this Agreement.
     3.11 Takeover Law.  No party shall take any action that would
          ------------
cause the transactions contemplated by this Agreement to be subject
to the requirements imposed by Sections 271B.12-200 through
271B.12-230 of the KBCA (the "Takeover Law") and each of them will
take all necessary steps within its control to exempt the
transaction contemplated by this Agreement from the Takeover Law.

                             ARTICLE 4
                  REPRESENTATIONS AND WARRANTIES

     4.1  Investors Heritage Representations and Warranties.
          -------------------------------------------------
Investors Heritage hereby represents and warrants to Kentucky
Investors as follows:



                                A-6
<PAGE>

          (a)  Organization, Existence and Qualification.
               -----------------------------------------
Investors Heritage is an insurance corporation organized and
validly existing under the laws of the Commonwealth of Kentucky, is
duly chartered to conduct business as an insurance company in
Kentucky by the Kentucky Department of Insurance, and has full and
requisite corporate power and authority to own or hold under lease
the properties it now owns or holds under lease and to carry on the
businesses presently being conducted by it.  It is qualified to do
business as a foreign corporation in all jurisdictions requiring
such qualification.  It has all federal, state, local and foreign
governmental authorizations necessary for it to own or lease its
properties and assets and to carry on its businesses as they are
now being conducted, the absence of which authorizations, either
individually or in the aggregate, would have a material adverse
effect on its financial condition, operations or assets.  Investors
Heritage has one subsidiary, and is not a partner or joint venturer
with any other person or entity.
          (b)  Corporate Authority, Approval and Fairness.
               ------------------------------------------

               (1)  Upon approval of this Agreement by its
shareholders, Investors Heritage will have all requisite corporate
power and authority to enter into and perform all of its
obligations under this Agreement.  Except for such shareholder
approval, the execution, delivery and performance of this Agreement
and all of the transactions contemplated hereby have been duly
authorized by all necessary corporate action on the part of
Investors Heritage.  This Agreement constitutes the legal, valid
and binding obligation of Investors Heritage and, subject to the
conditions set forth herein, is enforceable in accordance with its
terms.
               (2)  The execution, delivery and performance of this
Agreement by Investors Heritage and, upon approval of this
Agreement by its shareholders, the consummation of the transactions
contemplated by this Agreement will not constitute a breach,
violation or default under the Articles of Incorporation or By-laws
of Investors Heritage, any judgment, decree, order or governmental
permit, franchise, license, order, approval or authority, or any
agreement, indenture or instrument to which Investors Heritage is a
party or by which its assets are currently affected or bound, which
breach, violation or default could reasonably be expected to have a
material adverse effect on Investors Heritage.
               (3)  The Board of Directors of Investors Heritage
(A) has approved this Agreement and the other transactions
contemplated hereby, (B) has declared that the Share Exchange and
the other transactions contemplated by this Agreement are
advisable, and (C) has received the opinion of The Robinson-
Humphrey Company, LLC, its financial advisor, to the effect that as
of the date of such opinion, the Share Exchange is fair from a
financial point of view to the holders of the Shares.
          (c)  Articles of Incorporation and By-laws.  Investors
               -------------------------------------
Heritage has made available to Kentucky Investors, prior to the
execution and delivery of this Agreement, true and correct copies
of its Articles of Incorporation and By-laws.  These Articles, By-
laws and, to the best knowledge of Investors Heritage, all of the
corporate minutes and stock transfer records of Investors Heritage
are current and complete in all respects.
          (d)  Capitalization.
               --------------

               (1)  The authorized capital stock of Investors
Heritage consists of 2,000,000 shares of common stock, with a par
value of $1.00 per share ("Investors Heritage Common Stock"), of
which 904,784 shares are currently issued and outstanding as of the
close of business on September 24, 1999 and of which 32,216 shares
are currently held in treasury.  All of the outstanding shares of
Investors Heritage Common Stock have been duly authorized and
validly issued, fully paid and non-assessable.
               (2)  There are no preemptive or other outstanding
rights, options, warrants, conversion rights, stock appreciation
rights, redemption rights, repurchase rights, agreements,
arrangements or commitments to issue or sell any shares of capital
stock or other securities of Investors Heritage or any securities
or obligations convertible or exchangeable into or exercisable for,
or giving any Person a right to subscribe for or acquire, any
securities of Investors Heritage or any of its subsidiaries, and no
securities or obligations evidencing such rights are authorized,
issued or outstanding.  Investors Heritage does not have
outstanding any bonds, debentures, notes or other obligations the
holders of which have the right to vote (or, except as referred to
in this subsection (2), convertible into or exercisable for
securities having the right to vote) with the stockholders of
Investors Heritage.
          (e)  Financial Statements and Regulatory Filings.
               -------------------------------------------
Investors Heritage has made available to Kentucky Investors a copy
of each registration statement, report, proxy statement or
information statement prepared by


                                A-7
<PAGE>

it since December 31, 1998 ("Regulatory Filings"), and the
consolidated balance sheets, together with related consolidated
statements of income, shareholders' equity, and cash flows of
Investors Heritage for the years ended December 31, 1997 and 1998
(the "Annual Financial Statements").  Investors Heritage has also
delivered or made available to Kentucky Investors a copy of its
unaudited statements for the six-month period ended June 30, 1999
(the "6-Month Interim Financial Statements").  The Annual Financial
Statements were compiled in accordance with generally accepted
accounting principles, applied on a consistent basis except as may
be indicated in any notes thereto, and present fairly and
accurately the financial condition of Investors Heritage at the
respective dates indicated therein, the results of operations of
Investors Heritage for the periods covered thereby and the other
financial information purported to be shown.  The 6-Month Interim
Financial Statements were compiled in accordance with generally
accepted accounting principles, applied on a consistent basis
except as may be indicated in any notes thereto, and present fairly
and accurately the financial condition of Investors Heritage at the
date indicated, the results of operations of Investors Heritage for
the period covered thereby and other financial information reported
to be shown.  The business of Investors Heritage has been conducted
only in the ordinary course since December 31, 1998.  Investors
Heritage has no material liabilities, obligations or commitments
except those disclosed in the Annual Financial Statements, the 6-
Month Interim Financial Statements and those entered into in the
ordinary course of business since December 31, 1998.  All loans
reflected on the books and records of Investors Heritage have been
(i) made for good, valuable and adequate consideration in the
ordinary course of business of Investors Heritage; (ii) to the best
knowledge of Investors Heritage, evidenced by notes or other
evidences of indebtedness that are true and genuine; and (iii)
fully reserved against an amount sufficient to provide for all
chargeoffs which could be reasonably anticipated in the ordinary
course of business.  As of their respective dates, the Annual
Financial Statements and the 6-Month Interim Statements do not
contain any untrue statement of a material fact or omit to state a
material fact required to be stated therein or necessary in order
to make the statements therein, in light of the circumstances under
which they were made, not misleading.
          Investors Heritage has made available to Kentucky
Investors true and complete copies of the annual and quarterly
statements of Investors Heritage as filed with the applicable
insurance regulatory authorities for the years ended December 31,
1996, 1997, and 1998, and the quarterly periods ended March 31,
1999, and June 30, 1999, including all exhibits, interrogatories,
notes, schedules and any actuarial opinions, affirmations or
certifications or other supporting documents filed in connection
therewith (collectively, the "Investors Heritage SAP Statements").
The Investors Heritage SAP Statements were prepared in conformity
with statutory accounting practices prescribed or permitted by the
applicable insurance regulatory authority consistently applied for
the periods covered thereby and present fairly the statutory
financial position of Investors Heritage as at of respective dates
thereof and the results of operations of Investors Heritage for the
respective periods then ended.  The Investors Heritage SAP
Statements complied in all material respects with all applicable
laws, rules and regulations when filed, and no material deficiency
has been asserted with respect to any Investors Heritage SAP
Statements by the applicable insurance regulatory body or any other
governmental agency or body.  The annual statutory balance sheets
and income statements included in the Investors Heritage SAP
Statements have been audited by Ernst & Young LLP, and the Company
has made available to Kentucky Investors true and complete copies
of all audit opinions related thereto. Investors Heritage has made
available to Kentucky Investors true and complete copies of all
examination reports of insurance departments and any insurance
regulatory agencies since January 1, 1996, relating to Investors
Heritage.
          (f)  Litigation, Pending Proceedings and Compliance with
               ---------------------------------------------------
Laws.  There are no material claims of any kind or any material
- ----
actions, suits, proceedings, arbitrations or investigations pending
or, to the best knowledge of Investors Heritage, threatened against
Investors Heritage nor does Investors Heritage have knowledge of a
basis for any material claim, in any court or before any
governmental agency or instrumentality or arbitration panel or
otherwise against, by or affecting Investors Heritage or any of its
business, prospects, conditions (financial or otherwise) or assets
or which would prevent the performance of the Agreement or any of
the transactions contemplated hereby or declare the same unlawful
or cause the rescission thereof.  Investors Heritage has complied
with and is not in any material default in any respect under (and
has not been charged nor, to the best knowledge of Investors
Heritage, threatened with or under investigation with respect to
any charge concerning any material violation of any provision of)
any federal, state or local law, regulation, ordinance, rule or
order (whether executive, judicial, legislative or administrative)
or any order, writ, injunction or decree of any court, agency or
instrumentality, except for possible defaults that do not and,
insofar as can be reasonably foreseen in the future will not, have
a material adverse effect on Investors Heritage.  There are no
material incurred violations or violations with respect to which
material refunds or restitution may be required that have been
cited in any compliance report to Investors Heritage as a result of
examination by any insurance regulatory authority.
          (g)  Employee Benefit Plans.  All employee pension
               ----------------------
benefit plans (the "Plans") maintained by Investors Heritage are
qualified under Code Section 401(a) and the related trusts are
exempt under Code Section 501(a).


                                A-8
<PAGE>
True and complete copies of the plans, related trust agreements and
any communications to or from the Internal Revenue Service, the
Pension Benefit Guaranty Corporation or the United States
Department of Labor have been made available by Investors Heritage
to Kentucky Investors.  Investors Heritage states that neither it
nor any of the administrators of any of the Plans or of the related
trusts or any trustee thereof, has engaged in a prohibited
transaction which would subject Investors Heritage, any of the
Plans or any administrator, trustee or party dealing with any of
the Plans or any such trust, to a material tax or penalty on
prohibited transactions imposed by the Employee Retirement Income
Security Act of 1974, as amended ("ERISA"), or Code Section 4975.
None of the Plans has an accumulated funding deficiency (as defined
in Section 302 of ERISA and Section 412 of the Code), whether or
not waived, and all contributions to the Plans necessary to satisfy
the minimum funding requirements have been and will be made prior
to the date they are due.  No material liability to the Pension
Benefit Guaranty Corporation has been, or is expected by Investors
Heritage, to be incurred with respect to any of the Plans and there
has been no reportable event (as described in Section 4043(b) of
ERISA), and no event or condition has occurred which presents a
material risk of termination of any of the Plans by the Pension
Benefit Guaranty Corporation.  All reports, statements, returns and
other information required to be furnished or filed with respect to
any of the Plans have been furnished or filed, or both, in
accordance with Sections 101 through 105 of ERISA, and Code
Sections 6057 through 6059, and they are true, correct and
complete.  Records with respect to the Plans have been maintained
in accordance with Section 107 of ERISA.  Neither Investors
Heritage nor any other fiduciary (as defined in Section 3 of ERISA)
with respect to any of the Plans has any material liability for any
breach of any fiduciary duties under Sections 404, 405 or 409 of
ERISA.  Each of the Plans is in material compliance with the
applicable provisions of ERISA, the Code and all other applicable
laws.  Investors Heritage knows of no fact which would adversely
affect the qualified status of any of the Plans.  The present value
of all accrued benefits, whether nonforfeitable or not, under the
Plans subject to Title IV of ERISA did not as of December 31, 1990,
and will not, at the Effective Date, exceed the value of the assets
of such Plans allocable to such accrued benefits.  Investors
Heritage does not maintain or contribute to any employee benefit
plan which is a group health plan (within the meaning of Code
Section 162(i)(3)) which is not in material compliance with the
applicable provisions of Public Law 99-272, the Consolidated
Omnibus Budget Reconciliation Act of 1986 ("COBRA").  As used in
this Agreement, the terms "employee benefit plans" and "employee
pension benefit plans" shall have the respective meanings assigned
to such terms in Section 3 of ERISA.
          (h)  Brokers.  No Person is entitled to any brokerage or
               -------
finder's fee or commission or other like payment in connection with
the negotiations relating to or the transactions contemplated by
this Agreement. Investors Heritage shall be responsible for the
payment of fees for investment advisory services rendered in
connection with such transactions.
          (i)  Assets.  Investors Heritage has good and marketable
               ------
title to all of its assets that are material to its business,
including those assets included within the Annual Financial
Statements and the accompanying and supporting schedules and
documents, free and clear of all liens, charges, encumbrances and
claims except (i) as disclosed in said Financial Statements,
schedules and documents, (ii) those assets disposed of in the
ordinary course of business prior to the Closing, (iii) statutory
liens securing payments not yet due, (iv) liens on assets incurred
in the ordinary course of its business, and (v) such imperfections
or irregularities of title, claims, liens, charges, security
interests or encumbrances as do not materially affect the use of
the properties or assets subject thereto or affected thereby, or
otherwise materially impair business operations at such properties.
Except as disclosed in said Annual Financial Statements, none of
the assets are owned by any director, officer or affiliate of
Investors Heritage.
     With respect to each agreement by which Investors Heritage
leases real or personal property as lessee or lessor (other than
leases that are the equivalent of extensions of credit): (i) such
lease or other agreement is in full force and effect in accordance
with its terms; (ii) all rents due under such agreements have been
paid; (iii) Investors Heritage has been in peaceable possession
since the commencement of the original term of the lease or other
agreement; and (iv) there is no material event of default, or
event, occurrence, condition or act, which with the giving of
notice, the lapse of time or the happening of any additional event,
occurrence, condition or act would become, and the consummation of
the transactions contemplated by this Agreement will not cause, a
default under such lease or agreement.
          (j)  Material Contracts.  Except for this Agreement or
               ------------------
any agreement contemplated hereby, Investors Heritage is not a
party to any:
               (1)  written employment agreement that provides for
compensation in excess of $20,000 per year, written bonus,
incentive, deferred compensation, severance pay, profit sharing,
retirement, stock purchase, stock option agreement or arrangement
or employee benefit plan for or in respect of any employee or
former employee;


                                A-9
<PAGE>

               (2)  collective bargaining agreement or other
agreement with any labor union or labor organization;
               (3)  agreement, indenture or other instrument
relating to the borrowing of money by Investors Heritage (other
than borrowings incurred in the ordinary course of business,
including, without limitation, the creation of deposit liabilities,
purchases of federal funds, sales of certificates of deposit and
entering into repurchase agreements), or the guaranty by Investors
Heritage of any obligation for the borrowing of money or any
agreement that involves a potential material liability for
Investors Heritage (other than letters of credit issued by
Investors Heritage in the ordinary course of its business);
               (4)  agreement, contract or commitment with any
director, officer or other affiliate of Investors Heritage; or
               (5)  agreement, arrangement or commitment that is
material to the financial condition or results of operation of
Investors Heritage.
          (k)  Good Standing of Contracts.  To the best knowledge
               --------------------------
of Investors Heritage, no event or condition has occurred or
exists, or is alleged by any of the other parties hereto to have
occurred or existed, which constitutes, or with lapse of time or
giving of notice or both might constitute, and the transactions
contemplated by this Agreement will not cause, a default or breach
under material contracts, leases, agreements or understandings to
which Investors Heritage is a party which would have a material
adverse effect on Investors Heritage.
          (l)  Governmental Matters.  Investors Heritage has and
               --------------------
maintains all licenses, permits and authorizations that are
material to the operation of its businesses as those businesses are
now being conducted by it.  Investors Heritage will cause such
licenses, permits and other governmental authorizations to continue
in effect through, including and after the Effective Date.  There
are no citations or other notices alleging a violation of any such
licenses, permits or authorizations which have not been finally
resolved or settled.  The operation of Investors Heritage is being
conducted in substantial compliance with all applicable state and
federal laws and regulations.
          (m)  Insurance.  Investors Heritage maintains insurance
               ---------
and bonds in such coverages and amounts of coverage as is
consistent with sound business practices.  Investors Heritage has
made available to Kentucky Investors all insurance policies and
bonds it presently has in effect.  Investors Heritage will keep
such policies and bonds in effect so long as such policies and
bonds are available at reasonable cost in the sole discretion of
Investors Heritage's Board of Directors.  Investors Heritage is not
liable for any material retroactive premium adjustments.  All such
policies are valid and enforceable and in full force and effect and
Investors Heritage has not received any notice of premium increases
or cancellations with respect to any such policies and bonds.
          (n)  Tax Matters.  Investors Heritage has timely filed
               -----------
all federal, state, foreign and local income, franchise, excise,
real and personal property, employment and other tax returns, tax
information returns and reports required to be filed, and has paid,
or made adequate provisions for the payment of, all material taxes,
interest payments and penalties (whether or not reflected in its
returns as filed) due and payable (and/or accruable for all periods
ending on or before the date of this Agreement) to any city,
county, state, foreign country, the United States or any other
taxing authority and is not delinquent in the payment of any
material amount of tax or governmental charge of any nature.  No
audit, examination or investigation is presently being conducted
or, to the best of Investors Heritage's knowledge, threatened by
any taxing authority; no material unpaid tax deficiencies or
additional material liabilities of any sort have been proposed by
any governmental representative; and no agreements for the
extension of time for the assessment of any amounts of tax have
been entered into by or on behalf of Investors Heritage.  Investors
Heritage has withheld (and timely paid to the appropriate
governmental entity) proper and accurate amounts from its employees
for all periods and is in material compliance with all tax
withholding provisions (including, without limitation, income,
social security and employment tax withholding for all forms of
compensation) of applicable federal, state, foreign and local laws.
          (o)  Accuracy.  No representation or warranty of
               --------
Investors Heritage herein, nor any statement, list, report,
certificate or other document furnished or to be furnished by
Investors Heritage to Kentucky Investors contains or will contain
any untrue statement of a material fact or omits or will omit to
state a material fact necessary to make the statement contained
herein or therein not misleading.
          (p)  Dividends.  Since May 1, 1999, Investors Heritage
               ---------
has not declared or paid any dividends or otherwise made
distributions with respect to it's the Investors Heritage Common
Stock.



                               A-10
<PAGE>

          (q)  Information Supplied by Investors Heritage.
               ------------------------------------------
Investors Heritage shall disseminate to its shareholders all
materials required by it under law to be disseminated in connection
with the consideration by the shareholders of this Agreement and
the related transactions contemplated thereby.  None of the
information supplied or to be supplied by Investors Heritage about
Investors Heritage Common Stock or Investors Heritage's business
for inclusion, or included in (i) S-4 Registration Statement and
(ii) any other documents to be filed with the Kentucky Department
of Insurance or any other regulatory agency (including any state
securities department or agency) in connection with this Agreement
and the related transactions contemplated thereby, will, at the
respective times such documents are filed, and with respect to the
S-4 Registration Statement, or any amendment thereof or supplement
thereto, both at the time of mailing and at the time of the
meeting, be false or misleading with respect to any material fact,
or omit to state any material fact necessary in order to (x) make
the statements therein not misleading or (y) correct any statement
in any earlier communication made, whether with respect to the
meeting in connection with which the S-4 Registration Statement
shall be mailed or otherwise.
          (r)  Insider Loans.  All loans, loan commitments and any
               -------------
other extensions of credit and commitments to extend credit that
have been made by Investors Heritage, to directors, officers, or
principal shareholders of Investors Heritage, or any of their
related interests, were made on substantially the same terms,
including interest rates and collateral, as those prevailing at the
time for comparable transactions with other persons, and
substantially comply with all applicable provisions of state and
federal law.  Such loans, extensions and commitments do not involve
more than a normal risk of collectability.
          (s)  Intellectual Property. Investors Heritage has no
               ---------------------
patents, patent applications, trademarks, trademark registrations
or applications therefor, trade names, copyrights, copyright
registrations or applications therefor, patent, trademark or trade
name licenses, assignments, know-how or royalty agreements,
contracts with employees or others relating in whole or in part to
disclosure, assignment or patenting of any inventions, discoveries,
improvements, processes, formulae, or other know-how or any other
similar agreements relating in whole or in part to any of the
assets or properties of Investors Heritage.  To the best of its
knowledge, Investors Heritage is not infringing any patent,
trademark, trade name or copyright and, to conduct its business as
such business is currently conducted.  To the best of its
knowledge, Investors Heritage does not require rights under any
patent, trademark, trade name, copyright (or any application or
registration respecting any thereof) or any discovery, improvement,
process, formula, know-how, data, plan, specification, drawing or
the like which it does not have.
          (t)  Environmental Matters.
               ---------------------

               (1)  Investors Heritage:  (i) is in compliance with
all environmental laws, regulations, permits and orders applicable
to it, and with all laws, regulations, permits and orders governing
or relating to asbestos removal and abatement; (ii) has not
transported, stored, treated or disposed, or allowed or arranged
for any third parties to transport, store, treat or dispose, of any
Hazardous Substances or other waste to or at any location other
than a site lawfully permitted to receive such Hazardous Substances
or other waste for such purposes, or had performed, arranged for or
allowed by any method or procedure such transportation, storage,
treatment or disposal in contravention of any laws or regulations,
nor has Investors Heritage disposed, or allowed or arranged for any
third parties to dispose, of any Hazardous Substances or other
waste upon property owned or leased by Investors Heritage; (iii)
has no knowledge that there has occurred, or is presently
occurring, a Release of any Hazardous Substance on, into or beneath
the surface of any parcel of real property in which Investors
Heritage has an ownership interest or any leasehold interest; (iv)
has not transported or disposed, or allowed or arranged for any
third parties to transport or dispose, of any Hazardous Substance
or other waste to or at a site, which, pursuant to the U.S.
Comprehensive Environmental Response, Compensation and Liability
Act of 1980, as amended ("CERCLA") or any similar law, (A) has been
placed on the National Priorities List or its state equivalent, or
(B) the Environmental Protection Agency or the relevant state
agency has proposed or is proposing to place on the National
Priorities List or its state equivalent; (v) has not received
notice, and has no knowledge of any facts which could give rise to
any notice, that Investors Heritage is a potentially responsible
party for a federal or state environmental cleanup site or for
corrective action under CERCLA or any other applicable law or
regulation or notice of any other Environmental Claim; (vi) has not
received any written or oral request for information in connection
with any federal or state environmental cleanup site and Investors
Heritage has not undertaken (or been requested to undertake) any
response or remedial actions or cleanup actions of any kind at the
request of any federal, state or local governmental entity, or at
the request of any other person or entity; and (vii) is not aware
of any laws, regulations, ordinances, licenses, permits or orders
relating to environmental matters requiring any work, repairs,
construction or capital expenditures with respect to the assets or
properties of Investors Heritage.



                               A-11
<PAGE>

               (2)  For the purposes of this Agreement,
"Environmental Claim" shall mean any demand, claim, governmental
notice or threat of litigation or the actual institution of any
action, suit or proceeding at any time by a person other than the
parties which asserts that an Environmental Condition constitutes a
violation of, or otherwise may give rise to any liability or
obligation under, any statute, ordinance, regulation, or other
governmental requirement or the common law, including, without
limitation, any such statute, ordinance, regulation, or other
governmental requirement relating to the emission, discharge or
release of any Hazardous Substance into the environment or the
generation, treatment, storage, transportation, or disposal of any
Hazardous Substance.  "Environmental Condition" shall mean the
presence on the Closing Date, whether discovered or undiscovered on
the Closing Date, in surface water, ground water, drinking water
supply, land surface, subsurface strata or ambient air of any
pollutant, contaminant, industrial solid waste or Hazardous
Substance arising out of or otherwise relating to the operations or
other activities of Investors Heritage, or of any predecessor in
interest to Investors Heritage's properties or any predecessor of
the business to Investors Heritage, conducted or undertaken prior
to the Closing Date.  "Hazardous Substance" shall mean any
substance defined in the manner set forth in Section 101(14) of the
U.S. Comprehensive Environmental Response, Compensation and
Liability Act of 1980, as amended, and shall include any additional
substances designated under Section 102(a) thereof.  "Release"
shall mean releasing, spilling, leaking, pumping, pouring,
emitting, emptying, discharging, injecting, escaping, leaching,
dumping or disposing into the environment.
          (u)  Governmental Filings.  Other than the filings and/or
               --------------------
notices (a) under the Securities Exchange Act of 1934 (the
"Securities Exchange Act") and the Securities Act, (b) to comply
with state securities or "blue-sky" laws, (c) required to be made
with the OTC Bulletin Board, and (d) of appropriate documents with,
and approval of, the respective Commissioner of the Kentucky
Department of Insurance and such notices and consents as may be
required under the insurance laws of any jurisdiction in which
Investors Heritage, Kentucky Investors or any of their respective
subsidiaries is domiciled or does business or is licensed or
authorized as an insurance company, no notices, reports or other
filings are required to be made by Investors Heritage with, nor are
any consents, registrations, approvals, permits or authorizations
required to be obtained by Investors Heritage from, any
governmental or regulatory authority, agency, commission, body or
other governmental entity ("Governmental Entity"), in connection
with the execution and delivery of this Agreement.
          (v)  Takeover Statute.  No restrictive provision of any
               ----------------
fair price, moratorium, control share acquisition or similar anti-
takeover statute or regulation (including Section 271B.12-200 et al
of the KBCA) or restrictive provision of any applicable anti-
takeover provision in the Articles of Incorporation or By-laws of
Investors Heritage is, or at the Effective Date will be, applicable
to Investors Heritage, the Share Exchange or other transactions
contemplated by this Agreement.
          (w)  Accounting and Tax Matters.  As of the date hereof,
               --------------------------
Investors Heritage has not taken any action, nor do the executive
officers of Investors Heritage have any knowledge of any fact or
circumstance, that would prevent Kentucky Investors from accounting
for the business combination to be affected by the Share Exchange
as a "purchase" or prevent the Share Exchange from qualifying as a
"reorganization" within the meaning of Code Section 368(a).
          (x)  Insurance Matters.
               -----------------
               (1)  Except as otherwise would not, individually or
in the aggregate, be reasonably likely to have a material adverse
effect, all policies, binders, slips, certificates, annuity
contracts and participation agreements and other agreements of
insurance, whether individual or group, in effect as of the date
hereof (including all applications, supplements, endorsements,
riders and ancillary agreements in connection therewith) that are
issued by Investors Heritage and any and all marketing materials
are, to the extent required under applicable law, on forms approved
by applicable insurance regulatory authorities or which have been
filed and not objected to by such authorities within the period
provided for objection, and such forms comply in all material
respects with the insurance statutes, regulations and rules
applicable thereto and, as to premium rates established by
Investors Heritage which are required to be filed with or approved
by insurance regulatory authorities, the rates have been so filed
or approved, the premiums charged conform thereto in all material
respects, and such premiums comply in all materials respects with
the insurance statutes, regulations and rules applicable thereto.
               (2)  All reinsurance and coinsurance treaties or
agreements, including retrocessional agreements to which Investors
Heritage is a party or under which Investors Heritage has any
existing rights, obligations or liabilities are in full force and
effect except for such treaties or agreements the failure to be in
full force and effect as individually or in the aggregate are not
reasonably likely to have a material adverse effect on Investors
Heritage.  To the



                               A-12
<PAGE>

knowledge of Investors Heritage, no other party to a reinsurance or
coinsurance treaty or agreement to which Investors Heritage is a
party, is in default in any material respect as to any provision
thereof, and no such agreement contains any provision providing
that the other party thereto may terminate such agreement by reason
of the transactions contemplated by this Agreement.  Investors
Heritage has not received any notice to the effect that the
financial condition of any other party to any such agreement is
impaired with the result that a default thereunder may reasonably
be anticipated, whether or not such default may be cured by the
operation of any offset clause in such agreement.
               (3)  Prior to the date hereof, Investors Heritage
has made available to Kentucky Investors a true and complete copy
of any actuarial reports prepared by Investors Heritage with
respect to Investors Heritage since December 31, 1998, and all
attachments, addenda, supplements and modifications thereto (the
"Investors Heritage Actuarial Analyses").  To the best knowledge of
Investors Heritage, the information and data utilized by Investors
Heritage's actuary in connection with the preparation of the
Investors Heritage Actuarial Analyses were accurate in all material
respects.  Furthermore, to the best knowledge of Investors
Heritage, each Investors Heritage Actuarial Analysis was based upon
an accurate inventory of policies in force for Investors Heritage
at the relevant time of preparation, was prepared using appropriate
modeling procedures accurately applied and in conformity with
generally accepted actuarial standards consistently applied, and
the projections contained therein were properly prepared in
accordance with the assumptions stated therein.
               (4)  As of the date hereof, Investors Heritage has
no reason to believe that any rating presently held by Investors
Heritage is likely to be modified, qualified, lowered or placed
under surveillance for a possible downgrade for any reason.
               (5)  Except as would not reasonably be expected to
have a material adverse effect, all annuity contracts and life
insurance policies issued by Investors Heritage meet all
definitional or other requirements for qualification under the Code
section applicable (or intended to be applicable) to such annuity
contracts or life insurance policies, including, without
limitation, the following:  (A) each life insurance policy meets
the requirements of Code Sections 101(f), 817(h) or 7702, as
applicable; (B) no life insurance contract issued by Investors
Heritage is a "modified endowment contract" within the meaning of
Code Section 7702A unless and to the extent that the holders of the
policies have been notified of their classification; (C) each
annuity contract issued, entered into or sold by any company
insurance subsidiary qualifies as an annuity under federal tax law;
(D) each annuity contract meets the requirements of, and has been
administered consistent with Code Sections 817(h) and 72 including
but not limited to Code Section 72(s) (except for those contracts
specifically excluded from such requirement pursuant to Section
72(s)(5)); (E) each annuity contract intended to qualify under
Sections 130, 403(a), 403(b) or 408(b) of the Code contains all
provisions required for qualification under such sections of the
Code; (F) each annuity contract marketed as, or in connection with,
plans that are intended to qualify under Sections 401, 403, 408 or
457 of the Code complies with the requirements of such section.
There are no "hold harmless" indemnification agreements respecting
the tax qualification or treatment of any product or plan sold,
issued, entered into or administered by Investors Heritage, and
there have been no claims asserted by any Person under such "hold
harmless" indemnification agreements so set forth.
          (y)  Liabilities and Reserves.
               ------------------------
               (1)  The reserves carried on Investors Heritage's
SAP Statements for the year ended December 31, 1998, for future
insurance policy benefits, losses, claims and similar purposes
(including claims litigation) are in compliance in all material
respects with the requirements for reserves established by the
insurance departments of the state of domicile Investors Heritage,
were determined in all material respects in accordance with
generally accepted actuarial standards and principles consistently
applied, and are fairly stated in all material respects in
accordance with sound actuarial and statutory accounting
principles.  Such reserves were adequate in the aggregate to cover
the total amount of all reasonably anticipated liabilities of
Investors Heritage under all outstanding insurance, reinsurance and
other applicable agreements as of the respective dates of such
Investors Heritage SAP Statements.  The admitted assets of
Investors Heritage as determined under applicable laws are in an
amount at least equal to the minimum amounts required by applicable
laws.
               (2)  Except for regular periodic assessments in the
ordinary course of business or assessments based on developments
which are publicly known within the insurance industry, to the best
knowledge of Investors Heritage, no claim or assessment is pending
or threatened against Investors Heritage which is peculiar or
unique to Investors Heritage by any state insurance guaranty
associations in connection with such association's fund relating to
insolvent insurers which if determined adversely would,
individually or in the aggregate, be reasonably likely to have a
material adverse effect.



                               A-13
<PAGE>

     4.2  Kentucky Investors Representations and Warranties.
          -------------------------------------------------
Kentucky Investors hereby represents and warrants to Investors
Heritage as follows:
          (a)  Organization, Existence and Qualification.  Kentucky
               -----------------------------------------
Investors is a corporation duly organized and validly existing
under the laws of the Commonwealth of Kentucky and has full and
requisite corporate power and authority to own or hold under lease
properties it now owns or holds under lease and to carry on
businesses presently being conducted by it.  It is duly qualified
to do business and is in good standing in these states where its
ownership or leasing of property or assets or the conduct of
business requires it to be so qualified.  It has all federal,
state, local and foreign governmental authorizations necessary for
it to own or lease its properties and assets and to carry on its
businesses as they are now being conducted, the absence of which
authorizations, either individually or in the aggregate, would have
a material adverse effect on its financial condition, operations or
assets.  Kentucky Investors has three subsidiaries, and is not a
partner in joint ventures with any other person or entity.
          (b)  Corporate Authority and Approval.
               --------------------------------
               (1)  Kentucky Investors has all requisite corporate
power and authority to enter into and perform all of its
obligations under this Agreement. The execution, delivery and
performance of this Agreement and all of the transactions
contemplated hereby have been duly authorized by all necessary
corporate action on the part of Kentucky Investors.  This Agreement
constitutes the legal, valid and binding obligation of Kentucky
Investors and, subject to the conditions set forth herein, is
enforceable in accordance with its terms.
               (2)  The execution, delivery and performance of this
Agreement by Kentucky Investors, and the consummation of the
transactions contemplated by this Agreement will not constitute a
breach, violation or default under the Articles of Incorporation or
By-laws of Kentucky Investors, any judgment, decree, order or
governmental permit, franchise, license, order, approval or
authority, or any agreement, indenture or instrument to which
Kentucky Investors is a party or by which its assets are currently
affected or bound, which breach, violation or default could
reasonably be expected to have a material adverse effect on
Kentucky Investors..
               (3)  The Board of Directors of Kentucky Investors
(A) has approved this Agreement, and (B) has declared that the
Share Exchange and other transactions contemplated by this
Agreement advisable.
          (c)  Articles of Incorporation and By-laws.  Kentucky
               -------------------------------------
Investors has made available to Investors Heritage, prior to the
execution and delivery of this Agreement, true and correct copies
of its Articles of Incorporation and By-laws. There has been no
change in these Articles or By-laws since such delivery.
          (d)  Capitalization.
               --------------
               (1)  The authorized capital stock of Kentucky
Investors consists of 4,000,000 shares of common stock, with a par
value of $1.00 per share ("Kentucky Investors Common Stock"), of
which 857,886 shares are currently issued and outstanding as of the
close of business on September 24, 1999 and of which 3,859 shares
are currently held in treasury.  All of the outstanding shares of
Kentucky Investors Common Stock have been duly authorized and
validly issued, fully paid and non-assessable.  Kentucky Investors
has not issued nor is a party to any currently outstanding
subscription, option, warrant, call or commitment of any character
relating to shares of Kentucky Investors Common Stock or any
instruments that can be converted into shares of Kentucky Investors
Common Stock.
               (2)  There are no preemptive or other outstanding
rights, options, warrants, conversion rights, stock appreciation
rights, redemption rights, repurchase rights, agreements,
arrangements or commitments to issue or sell any shares of capital
stock or other securities of Kentucky Investors or any securities
or obligations convertible or exchangeable into or exercisable for,
or giving any Person a right to subscribe for or acquire, any
securities of Kentucky Investors or any of its Subsidiaries, and no
securities or obligations evidencing such rights are authorized,
issued or outstanding.  Kentucky Investors does not have
outstanding any bonds, debentures, notes or other obligations the
holders of which have the right to vote (or, except as referred to
in this subsection (2), convertible into or exercisable for
securities having the right to vote) with the stockholders of
Kentucky Investors.
          (e)  Litigation, Pending Proceedings and Compliance with
               ---------------------------------------------------
Laws.  There are no material claims of any kind or any material
- ----
actions, suits, proceedings, arbitrations  or investigations
pending or, to the best knowledge of Kentucky Investors, threatened
against Kentucky Investors nor does Kentucky Investors have
knowledge of a basis for any material claim, in any court or before
any governmental agency or instrumentality or arbitration panel or
otherwise



                               A-14
<PAGE>

against, by or affecting Kentucky Investors or any of its business,
prospects, conditions (financial or otherwise) or assets or which
would prevent the performance of the Agreement or any of the
transactions contemplated hereby or declare the same unlawful or
cause the rescission thereof.  Kentucky Investors has complied with
and is not in any material default in any respect under (and has
not been charged nor threatened with or under investigation with
respect to any charge concerning any material violation of any
provision of) any federal, state or local law, regulation,
ordinance, rule or order (whether executive, judicial, legislative
or administrative) or any order, writ, injunction or decree of any
court, agency or instrumentality, except for possible defaults that
do not and insofar as can be reasonably foreseen in the future will
not have a material adverse effect on Kentucky Investors.
          (f)  Financial Statements. Kentucky Investors has made
               --------------------
available to Investors Heritage a copy of the consolidated balance
sheets, together with related consolidated statements of income,
shareholders' equity, and cash flows of Kentucky Investors for the
years ended December 31, 1997 and 1998 (the "Kentucky Investors
Annual Financial Statements").  Kentucky Investors has also made
available to Investors Heritage a copy of its unaudited statements
for the six month period ended June 30, 1999 (the "Kentucky
Investors 6-Month Interim Financial Statement").  The Kentucky
Investors Annual Financial Statements were compiled in accordance
with generally accepted accounting principles applied on a
consistent basis except as may be indicated in any notes thereto,
and present fairly and accurately the financial condition of
Kentucky Investors at the respective dates indicated therein, the
results of operations of Kentucky Investors for the periods covered
thereby and the other financial information purported to be shown.
The Kentucky Investors 6-Month Interim Financial Statements were
compiled in accordance with generally accepted accounting
principles, applied on a consistent basis except as may be
indicated in any notes thereto, and present fairly and accurately
the financial condition of Kentucky Investors at the date
indicated, the results of operations of Kentucky Investors for the
period covered thereby and other financial information reported to
be shown.  The business of Kentucky Investors has been conducted
only in the ordinary course since December 31, 1998.  Kentucky
Investors has no material liabilities, obligations or commitments
except those disclosed in the Kentucky Investors Annual Financial
Statements, the Kentucky Investors 6-Month Interim Financial
Statements and those entered into in the ordinary course of
business since December 31, 1998.  All loans reflected on the books
and records of Kentucky Investors have been (i) made for good,
valuable and adequate consideration in the ordinary course of
business of Kentucky Investors; (ii) to the best knowledge of
Kentucky Investors, evidenced by notes or other evidences of
indebtedness that are true and genuine; and (iii) fully reserved
against in an amount sufficient to provide for all chargeoffs which
could be reasonably anticipated in the ordinary course of business.
As of their respective dates, the Kentucky Investors Annual
Financial Statements and the Kentucky Investors 6-Month Interim
Statements do not contain any untrue statement of a material fact
or omit to state a material fact required to be stated therein or
necessary in order to make the statements therein, in light of the
circumstances under  which they were made, not misleading.
          (g)  Employee Benefit Plans.  All employee pension
               ----------------------
benefit plans (the "Kentucky Investors Plans") maintained by
Kentucky Investors are qualified under Code Section 401(a) and the
related trusts are exempt under Code Section 501(a), except for the
nonqualified deferred compensation plan.  True and complete copies
of the plans, related trust agreements and any communications to or
from the Internal Revenue Service, the Pension Benefit Guaranty
Corporation or the United States Department of Labor have been made
available by Kentucky Investors to Investors Heritage.  Kentucky
Investors states that neither it nor any of the administrators of
any of the Kentucky Investors Plans or of the related trusts or any
trustee thereof, has engaged in a prohibited transaction which
would subject Investors Heritage, any of the Kentucky Investors
Plans or any administrator, trustee or party dealing with any of
the Kentucky Investors Plans or any such trust, to a material tax
or penalty on prohibited transactions imposed by ERISA or Code
Section 4975.  None of the Kentucky Investors Plans has an
accumulated funding deficiency (as defined in Section 302 of ERISA
and Code Section 412), whether or not waived, and all contributions
to the Kentucky Investors Plans necessary to satisfy the minimum
funding requirements have been and will be made prior to the date
they are due.  No material liability to the Pension Benefit
Guaranty Corporation has been, or is expected by Kentucky
Investors, to be incurred with respect to any of the Kentucky
Investors Plans and there has been no reportable event (as
described in Section 4043(b) of ERISA), and no event or condition
has occurred which presents a material risk of termination of any
of the Kentucky Investors Plans by the Pension Benefit Guaranty
Corporation.  All reports, statements, returns and other
information required to be furnished or filed with respect to any
of the Kentucky Investors Plans have been furnished or filed, or
both, in accordance with Sections 101 through 105 of ERISA, and
Code Sections 6057 through 6059, and they are true, correct and
complete.  Records with respect to the Kentucky Investors Plans
have been maintained in accordance with Section 107 of ERISA.
Neither Kentucky Investors nor any other fiduciary (as defined in
Section 3 of ERISA) with respect to any of the Kentucky Investors
Plans has any material liability for any breach of any fiduciary
duties under Sections 404, 405 or 409 of ERISA.  Each of the
Kentucky Investors Plans is in material compliance with the
applicable provisions of ERISA, the Code and all other applicable
laws.  Kentucky Investors knows of no fact which would adversely
affect the qualified status of any of the Kentucky Investors Plans.



                               A-15
<PAGE>

The present value of all accrued benefits, whether nonforfeitable
or not, under the Plans subject to Title IV of ERISA did not as of
December 31, 1990, and will not, at the Effective Date, exceed the
value of the assets of such Kentucky Investors Plans allocable to
such accrued benefits.  Kentucky Investors does not maintain or
contribute to any employee benefit plan which is a group health
plan (within the meaning of Code Section 162(i)(3)) which is not in
material compliance with the applicable provisions of COBRA.
          (h)  Brokers.  No Person is entitled to any brokerage or
               -------
finder's fee or commission or other like payment in connection with
the negotiations relating to or the transactions contemplated by
this Agreement.
          (i)  Assets.  Kentucky Investors has good and marketable
               ------
title to all of its assets that are material to its business,
including those assets included within the Annual Financial
Statements and the accompanying and supporting schedules and
documents, free and clear of all liens, charges, encumbrances and
claims except (i) as disclosed in said financial statements,
schedules and documents, (ii) those assets disposed of in the
ordinary course of business prior to the Closing, (iii) statutory
liens securing payments not yet due, (iv) liens on assets incurred
in the ordinary course of its business, and (v) such imperfections
or irregularities of title, claims, liens, charges, security
interests or encumbrances as do not materially affect the use of
the properties or assets subject thereto or affected thereby, or
otherwise materially impair business operations at such properties.
Except as disclosed in said Kentucky Investors Annual Financial
Statements, none of the assets are owned by any director, officer
or affiliate of Kentucky Investors.
     With respect to each agreement by which Kentucky Investors
leases real or personal property as lessee or lessor (other than
leases that are the equivalent of extensions of credit): (i) such
leases or other agreements are in full force and effect in
accordance with its terms; (ii) all rents due under such agreements
have been paid; (iii) Kentucky Investors has been in peaceable
possession since the commencement of the original term of the lease
or other agreement; and (iv) there is no event of default, or
event, occurrence, condition or act, which with the giving of
notice, the lapse of time or the happening of any additional event,
occurrence, condition or act would become, and the consummation of
the transactions contemplated by this Agreement will not cause, a
default under such lease or agreement.
          (j)  Material Contracts.  Except for this Agreement or
               ------------------
any agreement contemplated hereby, and the existing stock option
agreements made available to Investors Heritage, Kentucky Investors
is not a party to any:
               (1)  written employment agreement that provides for
compensation in excess of $20,000 per year, written bonus,
incentive, deferred compensation, severance pay, profit sharing,
retirement, stock purchase, or arrangement or employee benefit plan
for or in respect of any employee or former employee;
               (2)  collective bargaining agreement or other
agreement with any labor union or labor organization;
               (3)  agreement, indenture or other instrument
relating to the borrowing of money by Kentucky Investors (other
than borrowings incurred in the ordinary course of business,
including, without limitation, the creation of deposit liabilities,
purchases of federal funds, sales of certificates of deposit and
entering into repurchase agreements), or the guaranty by Kentucky
Investors of any obligation for the borrowing of money or any
agreement that involves a potential material liability for Kentucky
Investors (other than letters of credit issued by Kentucky
Investors in the ordinary course of its business);
               (4)  agreement, contract or commitment with any
director, officer or other affiliate of Kentucky Investors; or
               (5)  agreement, arrangement or commitment that is
material to the financial condition or results of operation of
Kentucky Investors.
          (k)  Good Standing of Contracts.  To the best knowledge
               --------------------------
of Kentucky Investors, no event or condition has occurred or
exists, or is alleged by the other party hereto to have occurred or
existed, which constitutes, or with lapse of time or giving of
notice or both might constitute, and the transactions contemplated
by this Agreement will not cause, a default or breach under
material contracts, leases, agreements or understandings to which
Kentucky Investors is a party which would have a material adverse
effect on Kentucky Investors.



                               A-16
<PAGE>

          (l)  Governmental Matters.  Kentucky Investors has and
               --------------------
maintains all licenses, permits and authorizations that are
material to the operation of its businesses as those businesses are
now being conducted by it.  Kentucky Investors will cause such
licenses, permits and other governmental authorizations to continue
in effect through and including the Effective Date.  There are no
citations or other notices alleging a violation of any such
licenses, permits or authorizations which have not been finally
resolved or settled.  The operation of Kentucky Investors is being
conducted in substantial compliance with all applicable state and
federal laws and regulations.
          (m)  Insurance.  Kentucky Investors maintains insurance
               ---------
and bonds in such coverages and amounts of coverage as is
consistent with sound business practices.  Kentucky Investors has
made available to Investors Heritage all insurance policies and
bonds it presently has in effect.  Kentucky Investors will keep
such policies and bonds in effect so long as such policies and
bonds are available at reasonable cost in the sole discretion of
Kentucky Investors' Board of Directors.  Kentucky Investors is not
liable for any material retroactive premium adjustments.  All such
policies are valid and enforceable and in full force and effect and
Kentucky Investors has not received any notice of premium increases
or cancellations with respect to any such policies and bonds.
          (n)  Tax Matters.  Kentucky Investors is a member of a
               -----------
consolidated group for purposes of the Code.  Kentucky Investors
has timely filed all federal, state, foreign and local income,
franchise, excise, real and personal property, employment and other
tax returns, tax information returns and reports required to be
filed, and has paid, or made adequate provisions for the payment
of, all material taxes, interest payments and penalties (whether or
not reflected in its returns as filed) due and payable (and/or
accruable for all periods ending on or before the date of this
Agreement) to any city, county, state, foreign country, the United
States or any other taxing authority and is not delinquent in the
payment of any material amount of tax or governmental charge of any
nature.  No audit, examination or investigation is presently being
conducted or, to the best of Kentucky Investors knowledge,
threatened by any taxing authority; no material unpaid tax
deficiencies or additional material liabilities of any sort have
been proposed by any governmental representative; and no agreements
for the extension of time for the assessment of any amounts of tax
have been entered into by or on behalf of Kentucky Investors.
Kentucky Investors has withheld (and timely paid to the appropriate
governmental entity) proper and accurate amounts from its employees
for all periods and is in material compliance with all tax
withholding provisions including, without limitation, income,
social security and employment tax withholding for all forms of
compensation) of applicable federal, state, foreign and local laws.
          (o)  Accuracy.  No representation or warranty of Kentucky
               --------
Investors herein, nor any statement, list, report, certificate or
other document furnished or to be furnished by Kentucky Investors
to Investors Heritage contains or will contain any untrue statement
of a material fact or omits or will omit to state a material fact
necessary to make the statement contained herein or therein not
misleading.
          (p)  Dividends.  Since May 1, 1999, Kentucky Investors
               ---------
has not declared or paid any dividends or otherwise made
distributions with respect to the Kentucky Investors Common Stock.
          (q)  Information Supplied by Kentucky Investors.  None of
               ------------------------------------------
the information supplied or to be supplied by Kentucky Investors
about Kentucky Investors Common Stock or Kentucky Investors
business for inclusion, or included in (i) S-4 Registration
Statement and (ii) any other documents to be filed with any
regulatory agency (including any state securities department or
agency) in connection with this Agreement and the related
transactions contemplated thereby, will, at the respective times
such documents are filed and with respect to the S-4 Registration
Statement, or any amendment thereof or supplement thereto, both at
the time of mailing and at the time of the meeting, be false or
misleading with respect to any material fact, or omit to state any
material fact necessary in order to (x) make the statements therein
not misleading or (y) correct any statement in any earlier
communication made, whether with respect to the meeting in
connection with which the S-4 Registration Statement shall be
mailed or otherwise.
          (r)  Insider Loans.  All loans, loan commitments and any
               -------------
other extensions of credit and commitments to extend credit that
have been made by Kentucky Investors, to directors, officers, or
principal shareholders of Kentucky Investors, or any of their
related interests, were made on substantially the same terms,
including interest rates and collateral, as those prevailing at the
time for comparable transactions with other persons, and
substantially comply with all applicable provisions of state and
federal law.  Such loans, extensions and commitments do not involve
more than a normal risk of collectability.
          (s)  Intellectual Property. Kentucky Investors has no
               ---------------------
patents, patent applications, trademarks, trademark registrations
or applications therefor, trade names, copyrights, copyright
registrations or applications therefor, patent, trademark or trade
name licenses, assignments, know-how or royalty agreements,
contracts with employees or



                               A-17
<PAGE>

others relating in whole or in part to disclosure, assignment or
patenting of any inventions, discoveries, improvements, processes,
formulae, or other know-how or any other similar agreements
relating in whole or in part to any of the assets or properties of
Kentucky Investors.  To the best of its knowledge, Kentucky
Investors is not infringing any patent, trademark, trade name or
copyright and, to conduct its business as such business is
currently conducted.  To the best of its knowledge, Kentucky
Investors does not require rights under any patent, trademark,
trade name, copyright (or any application or registration
respecting any thereof) or any discovery, improvement, process,
formula, know-how, data, plan, specification, drawing or the like
which it does not have.
          (t)  Environmental Matters.  Kentucky Investors:  (i) is
               ---------------------
in compliance with all environmental laws, regulations, permits and
orders applicable to it, and with all laws, regulations, permits
and orders governing or relating to asbestos removal and abatement;
(ii) has not transported, stored, treated or disposed, or allowed
or arranged for any third parties to transport, store, treat or
dispose, of any Hazardous Substances or other waste to or at any
location other than a site lawfully permitted to receive such
Hazardous Substances or other waste for such purposes, or had
performed, arranged for or allowed by any method or procedure such
transportation, storage, treatment or disposal in contravention of
any laws or regulations, nor has Kentucky Investors disposed, or
allowed or arranged for any third parties to dispose, of any
Hazardous Substances or other waste upon property owned or leased
by Kentucky Investors; (iii) has no knowledge that there has
occurred, or is presently occurring, a Release of any Hazardous
Substance on, into or beneath the surface of any parcel of real
property in which Investors Heritage has an ownership interest or
any leasehold interest; (iv) has not transported or disposed, or
allowed or arranged for any third parties to transport or dispose,
of any Hazardous Substance or other waste to or at a site, which,
pursuant to CERCLA or any similar law, (A) has been placed on the
National Priorities List or its state equivalent, or (B) the
Environmental Protection Agency or the relevant state agency has
proposed or is proposing to place on the National Priorities List
or its state equivalent; (v) has not received notice, and has no
knowledge of any facts which could give rise to any notice, that
Kentucky Investors is a potentially responsible party for a federal
or state environmental cleanup site or for corrective action under
CERCLA or any other applicable law or regulation or notice of any
other Environmental Claim; (vi) Kentucky Investors has not received
any written or oral request for information in connection with any
federal or state environmental cleanup site and Kentucky Investors
has not undertaken (or been requested to undertake) any response or
remedial actions or cleanup actions of any kind at the request of
any federal, state or local governmental entity, or at the request
of any other person or entity; and (vii) is not aware of any laws,
regulations, ordinances, licenses, permits or orders relating to
environmental matters requiring any work, repairs, construction or
capital expenditures with respect to the assets or properties of
Kentucky Investors
          (u)  Takeover Statute.  No restrictive provision of any
               ----------------
fair price, moratorium, control share acquisition or similar anti-
takeover statute or regulation (including Section 271B.12-200 et al
of the KBCA) or restrictive provision of any applicable anti-
takeover provision in the Articles of Incorporation or By-laws of
Kentucky Investors is, or at the Effective Date will be applicable
to Kentucky Investors, the Share Exchange or other transactions
contemplated by this Agreement.
          (v)  Accounting and Tax Matters.  As of the date hereof,
               --------------------------
Kentucky Investors has not taken, nor do the executive officers of
Kentucky Investors have any knowledge of any fact or circumstance
that would prevent Kentucky Investors from accounting for the
business combination to be affected by the Share Exchange as a
"purchase" or prevent the Share Exchange from qualifying as a
"reorganization within the meaning of Code Section 368(a).
     4.3  Non-Survival of Representations and Warranties.  All
          ----------------------------------------------
warranties and representations contained in this Agreement by any
party hereto and any certificate or other instrument delivered by
or on behalf of the parties pursuant to this Agreement shall expire
at the Closing, except as they relate to the obligations of the
parties to provide indemnification for liabilities arising under
federal or state securities laws, as set forth in Article 7 of this
Agreement.
                             ARTICLE 5
                       CONDITIONS PRECEDENT

     5.1  Conditions to Obligations of Investors Heritage.  The
          -----------------------------------------------
obligation of Investors Heritage to consummate the transactions
contemplated by this Agreement, including the Share Exchange is
subject to the satisfaction of the following conditions precedent
on or before the Closing, any of which may be waived by Investors
Heritage to the extent permitted by law and in the manner set out
in Section 6.4 below:
          (a)  Approval of this Agreement by vote at the meeting of
at least a majority of all the votes entitled to be cast by
shareholders of Investors Heritage;



                               A-18
<PAGE>

          (b)  The S-4 Registration Statement shall have become
effective under the Securities Act, no stop order suspending the
effectiveness of the S-4 Registration Statement shall have been
issued and no proceeding for that purpose shall have been initiated
or threatened by the SEC;
          (c)  Receipt of all approvals and authorizations from
federal and state governmental authorities and regulatory agencies,
including, but not limited to, the Kentucky Department of
Insurance, necessary to effect the Share Exchange (including the
expiration of all applicable waiting periods) and the other
transactions contemplated herein, and the satisfaction of all other
requirements prescribed by law which are necessary to the
consummation of the Share Exchange;
          (d)  The representations and warranties of Kentucky
Investors as set forth in this Agreement shall be true and correct
in all material respects at the Closing as if made at the Closing,
and Kentucky Investors shall have furnished to Investors Heritage a
certificate, dated as of the Closing, of the President of Kentucky
Investors to that effect;
          (e)  Kentucky Investors shall have performed and observed
its obligations and covenants as set forth in the Agreement in all
material respects prior to or on the Closing and shall have
delivered to Investors Heritage evidence in form reasonably
satisfactory to counsel for Investors Heritage that the
transactions contemplated by this Agreement were duly authorized by
all necessary corporate action of Kentucky Investors;
          (f)  There shall not be threatened, instituted or pending
any material action or proceeding before any domestic or foreign
court or governmental agency or other regulatory or administrative
agency or commission, or by any other Person (i) challenging the
Share Exchange contemplated by this Agreement or (ii) seeking to
prohibit the Share Exchange contemplated by this Agreement;
provided, however, that (x) the occurrence of an event described in
this paragraph shall not be deemed to create a condition pursuant
hereto, unless the Board of Directors of Investors Heritage or
Kentucky Investors shall have determined, and given written notice
to the other of its determination that the occurrence of the event
makes consummation unwise in its opinion, and (y) if any action or
proceeding described in this paragraph has been concluded, with an
outcome which would not result in damages, or restrain, prohibit or
declare illegal the consummation of the transaction contemplated by
this Agreement, then the action or proceeding shall not be deemed
to create a condition pursuant hereto;
          (g)  There shall not have been any material adverse
change in the business, financial condition, or results of
operations of Kentucky Investors (i) as reflected on the 1998
Kentucky Investors Annual Financial Statements when compared with
the Kentucky Investors 6-Month Interim Financial Statements and
(ii) since December 31, 1998; and
          (h)  Receipt of the opinion of counsel of Kentucky
Investors, dated as of the Closing, in form and substance
reasonably satisfactory to Investors Heritage and its counsel to
the effect that:
               (1)  Kentucky Investors is a corporation organized
and validly existing under the laws of the Commonwealth of
Kentucky.
               (2)  Kentucky Investors has all requisite corporate
power and authority to enter into and perform all of its
obligations under this Agreement.  The execution, delivery and
performance of this Agreement and all of the transactions
contemplated hereby have been duly authorized by all necessary
corporate action on the part of Kentucky Investors.  This Agreement
constitutes the legal, valid, binding and enforceable obligation of
Kentucky Investors except as enforceability may be limited by
bankruptcy, insolvency, reorganization, or similar laws affecting
the rights of creditors generally and the discretion of a court to
compel specific performance.
               (3)  The execution, delivery and performance of this
Agreement by Kentucky Investors and the consummation of the
transactions contemplated by this Agreement will not constitute a
breach, violation or default under the Articles of Incorporation or
By-laws of Kentucky Investors or, to the best of counsel's
knowledge, under any judgment, decree, order or governmental
permit, franchise, license, order, approval of authority, or any
agreement, indenture or instrument to which Kentucky Investors is a
party or by which it or its assets are currently affected or bound.
               (4)  The authorized capital stock of Kentucky
Investors consists of 4,000,000 shares of common stock, with a par
value of $1.00 per share, 857,886 shares of which are issued and
outstanding.  All capital


                               A-19
<PAGE>

stock of Investors Heritage issued prior to the Share Exchange has
been duly authorized and is validly issued.  There are outstanding
no securities convertible into or exchangeable for or having the
right to acquire from Kentucky Investors (i) any shares of Kentucky
Investors Common Stock; or (ii) any other equity securities of
Kentucky Investors.  Except as disclosed to Investors Heritage, to
the best of counsel's knowledge, there are outstanding no
subscriptions, warrants, options or other agreements, arrangements
or commitments obligating Kentucky Investors to issue or dispose of
any shares of its capital stock.
               (5)  To the best of counsel's knowledge, all
authorizations, approvals, registrations or consents of, or notices
to or filing with any federal or state governmental department,
commission, bureau or agency or other public body or authority or
any other third party, whether public or private, which are
required for the execution, delivery or performance of this
Agreement, or for the consummation by Kentucky Investors of the
transactions contemplated hereby have been received or made.
               (6)  To the best of counsel's knowledge, there is no
material litigation, proceeding, investigation, arbitration or
claim pending or threatened against Kentucky Investors, at law or
in equity, or before or by any court or federal, state or municipal
or other governmental department, agency or instrumentality.
          (i)  Receipt of the opinion of Ernst & Young LLP, dated
as of the Closing Date to the effect that the Share Exchange will
qualify for federal income tax purposes as a tax-deferred
reorganization within the meaning of Code Section 368(a);
          (j)  Receipt of notification from A.M. Best Company that
its financial condition rating will not be adversely effected in a
material respect by the Share Exchange; and
          (k)  No Person is entitled to any brokerage or finder's
fee or commission or other like payment in connection with the
negotiations relating to or the transactions contemplated by this
Agreement.
     5.2  Conditions to Obligations of Kentucky Investors.  The
          -----------------------------------------------
obligation of Kentucky Investors to consummate the transactions
contemplated by this Agreement, including the Share Exchange, is
subject to the satisfaction of the following conditions precedent
on or before the Closing, any of which may be waived by Kentucky
Investors to the extent permitted by law and in the manner set out
in Section 6.4 below:
          (a)  Approval of this Agreement by vote at the meeting of
at least a majority of all of the votes entitled to be cast by
shareholders of Investors Heritage;
          (b)  The S-4 Registration Statement shall have become
effective under the Securities Act.  No stop order suspending the
effectiveness of the S-4 Registration Statement shall have been
issued and no proceeding for that purpose shall have been initiated
or threatened by the SEC;
          (c)  Receipt of all approvals and authorizations on terms
and conditions satisfactory to Kentucky Investors from federal and
state governmental authorities and regulatory agencies necessary to
effect the Share Exchange (including the expiration of all
applicable waiting periods) and the other transactions contemplated
herein (including, without limitation, the approval of the Kentucky
Department of Insurance), and the satisfaction of all other
requirements prescribed by law which are necessary to the carrying
out of the Share Exchange;
          (d)  The representations and warranties of Investors
Heritage set forth in this Agreement shall be true and correct in
all material respects on the Closing as if made at and on the
Closing, and Investors Heritage shall have furnished to Kentucky
Investors a certificate, dated as of the Closing, of the President
of Investors Heritage to that effect;
          (e)  Investors Heritage shall have performed and observed
its covenants and agreements as set forth in this Agreement in all
material respects prior to or on the Closing and shall have
delivered to Kentucky Investors evidence in form reasonably
satisfactory to counsel for Kentucky Investors that the
transactions contemplated by this Agreement were duly authorized by
all necessary corporate action of Investors Heritage;
          (f)  There shall not be threatened, instituted or pending
any action or proceeding before any domestic or foreign court or
governmental agency or other regulatory or administrative agency or
commission, or by any other Person (i) challenging the Share
Exchange contemplated by this Agreement; or (ii) seeking to
prohibit the


                               A-20
<PAGE>

Share Exchange contemplated by this Agreement; provided, however,
that (x) the occurrence of an event described in this paragraph
shall not be deemed to create a condition pursuant hereto, unless
the Board of Directors of Investors Heritage or Kentucky Investors
shall have determined, and given written notice to the other of its
determination that the occurrence of the event makes consummation
unwise in its opinion, and (y) if any action or proceeding
described in this paragraph has been concluded, with an outcome
which would not result in damages, restrain, prohibit or declare
illegal the consummation of the transactions contemplated by this
Agreement, then the action or proceeding shall not be deemed to
create a condition pursuant hereto;
          (g)  There shall not have been any material adverse
change in the business, financial condition, or results of
operations of Investors Heritage (i) as reflected on the 1998
Investors Heritage Annual Financial Statements when compared with
the 6-Month Interim Financial Statements and (ii) since December
31, 1998;
          (h)  Receipt of the opinion of counsel for Investors
Heritage dated as of the Closing, in form and substance reasonably
satisfactory to Kentucky Investors, and its counsel, to the effect
that:
               (1)  Investors Heritage is an insurance company
organized and validly existing under the laws of the Commonwealth
of Kentucky and is chartered to conduct its insurance business in
Kentucky by the Kentucky Department of Insurance.
               (2)  Investors Heritage has all requisite corporate
power and authority to enter into and perform all of its
obligations under this Agreement.  The execution, delivery and
performance of this Agreement and all of the transactions
contemplated hereby have been duly authorized by all necessary
corporate action on the part of Investors Heritage.  This Agreement
constitutes the legal, valid, binding and enforceable obligation of
Investors Heritage except as enforceability may be limited by
bankruptcy, insolvency, reorganization, or similar laws affecting
the rights of creditors generally and the discretion of a court to
compel specific performance.
               (3)  The execution, delivery and performance of this
Agreement by Investors Heritage and the consummation of the
transactions contemplated by this Agreement will not constitute a
breach, violation or default under the Articles of Incorporation or
By-laws of Investors Heritage or, to the best of counsel's
knowledge, under any judgment, decree, order or governmental
permit, franchise, license, order, approval of authority, or any
agreement, indenture or instrument to which Investors Heritage is a
party or by which it or its assets are currently affected or bound.
               (4)  The authorized capital stock of Investors
Heritage consists of 2,000,000 shares of common stock, with a par
value of $1.00 per share, 904,784 shares of which are issued and
outstanding.  All capital stock of Investors Heritage issued prior
to the Share Exchange has been duly authorized and is validly
issued.  There are no outstanding securities convertible into or
exchangeable for or having the right to acquire from Investors
Heritage (i) any shares of Investors Heritage Common Stock; or (ii)
any other equity securities of Investors Heritage.  To the best of
counsel's knowledge, there are no outstanding subscriptions,
warrants, options or other agreements, arrangements or commitments
obligation Investors Heritage to issue or dispose of any shares of
its capital stock.
               (5)  To the best of counsel's knowledge, all
authorizations, approvals, registrations or consents of, or notice
to or filing with any federal or state governmental department,
commission, bureau or agency or other public body or authority or
any other third party, whether public or private, which are
required for the execution, delivery or performance of this
Agreement by Investors Heritage or for the consummation by
Investors Heritage of the transactions contemplated hereby have
been received or made.
               (6)  To the best of counsel's knowledge, there is no
material litigation, proceeding, investigation, arbitration or
claim pending or threatened against Investors Heritage, at law or
in equity, or before or by any court or federal, state or municipal
or other governmental department, agency, or instrumentality.
          (i)  Receipt of the opinion of Ernst & Young LLP dated as
of the Closing Date to the effect that the Share Exchange will for
federal income tax purposes as a tax-deferred reorganization within
the meaning of Code Section 368(a).
          (j)  No Person is entitled to any brokerage or finder's
fee or commission or other like payment in connection with the
negotiations relating to or the transactions contemplated by this
Agreement; and


                               A-21
<PAGE>

          (k)  Receipt of notification from A. M. Best Company that
Investors Heritage's financial condition rating has not been
adversely effected by the Share Exchange.
     5.3  Waiver.  The conditions of this Article 5 may be modified
          ------
or waived in any respect by the parties hereto, in the manner and
to the extent set out in Section 6.4, below.
                             ARTICLE 6
                            TERMINATION

     6.1  Termination.  This Agreement may be terminated and the
          -----------
transactions contemplated herein may be abandoned at any time prior
to the Effective Date, upon notice by the terminating party to the
other party:
          (a)  Mutual Consent. By the mutual written agreement of
               --------------
Kentucky Investors and Investors Heritage if their respective
Boards of Directors so determines by vote of a majority of its
entire Board;
          (b)  Breach.  At any time by Investors Heritage or
               ------
Kentucky Investors if any of the covenants set forth in Article 3
or representations and warranties set forth in Article 4, as the
case may be, shall have been breached or shall not have been
performed or complied with, in any material respect, at or before
the Closing Date and such breach, nonperformance, or noncompliance
has not been cured or eliminated within 30 calendar days after
written notice thereof has been given to the breaching party, or if
a condition under Sections 5.1 or 5.2 to the Investors Heritage or
Kentucky Investors obligations hereunder cannot be satisfied prior
to Closing;
          (c)  No Approval.  By Investors Heritage, if this
               -----------
Agreement and the Share Exchange shall have failed to receive the
requisite approval of the shareholders of Investors Heritage at the
Investors Heritage special meeting;
          (d)  Prohibition.  Automatically, if prohibited by any
               -----------
Governmental Entity;
          (e)  Delay.  By either party if the transactions
               -----
contemplated by this Agreement have not been consummated on or
before December 31, 1999, provided, that this Agreement shall be
extended not more than 90 days thereafter if the Share Exchange
shall not have occurred as a result of the failure to receive the
governmental approvals set forth in Section 5.1(c) or 5.2(c) of the
hereto, and such failure to obtain approval is not caused by a
breach of this Agreement (or any representation, warranty,
covenant, or agreement included herein) by the party electing to
terminate pursuant to this clause (e);
          (f)  Variations in Stock Price.  By Investors Heritage in
               -------------------------
the event the bid price per share of Kentucky Investors Common
Stock quoted immediately prior to the Effective Date is $17.00 or
less, or by Kentucky Investors in the event the bid price per share
of Kentucky Investors Common Stock quoted immediately prior to the
Effective Date is $25.00 or more.
          (g)  Dissenters Rights.  By either party, if the holders
               -----------------
of 5% or more of the issued and outstanding shares of Investors
Heritage Common Stock (other than the Excluded Shares) exercise
their right to dissent from the Share Exchange Agreement and demand
payment of the fair value of their Investors Heritage Common Stock.
     6.2  Effect of Termination and Abandonment.  If this Agreement
          -------------------------------------
and the Share Exchange are validly terminated pursuant to Section
6.1 hereof, this Agreement will forthwith become null and void, and
no party to this Agreement will have any liability or further
obligation to the other, except that (i) the provisions relating to
confidentiality in Section 3.1 hereof will continue to apply
following any such termination, (ii) any such termination shall be
without prejudice to any claim which either party may have against
the other for breach of this Agreement (or any representation,
warranty, covenant, or agreement included herein), and (iii)
Section 8.5 and Article 7 shall survive the termination of this
Agreement.  Without limitation on remedies, all reasonable out-of-
pocket expenses incurred in connection with this Agreement and the
transactions contemplated hereby by a nonbreaching party who
terminates this Agreement pursuant to Section 6.1 hereof will be
reimbursed promptly by the breaching party.
     6.3  Amendment.  This Agreement may be amended by the parties
          ---------
at any time before or after the Investors Heritage shareholder
approval; provided, however, that after the Investors Heritage
shareholder approval, there shall be made no amendment that by law
requires further approval by such shareholders without the further
approval of such


                               A-22
<PAGE>

shareholders.  This Agreement may not be amended except by an
instrument in writing signed on behalf of each of the parties.
     6.4  Extension; Waiver.  At any time prior to the Effective
          -----------------
Date, the parties may (a) extend the time for the performance of
any of the obligations or other acts of the other parties, or (b)
waive any inaccuracies in the representations and warranties
contained in this Agreement or in any document delivered pursuant
to this Agreement, waive compliance with any of the covenants or
conditions contained in this Agreement.  Any agreement on the part
of a party to any such extension or waiver shall be valid only if
set forth in an instrument in writing signed on behalf of such
party.  The failure of any party to this Agreement to assert any of
its rights under this Agreement or otherwise shall not constitute a
waiver of such rights.
     6.5  Procedure for Termination, Amendment, Extension or
          ---------------------------------------------------
Waiver.  A termination of this Agreement pursuant to Section 6.1,
- ------
an amendment of this Agreement pursuant to Section 6.3 or an
extension or waiver pursuant to Section 6.4 shall, in order to be
effective, require, in the case of Kentucky Investors or Investors
Heritage, action by their respective Board of Directors or, in the
case of an extension or waiver pursuant to Section 6.4, the duly
authorized designee of their Board of Directors.

                             ARTICLE 7
                          INDEMNIFICATION

     Investors Heritage shall indemnify, defend and hold Kentucky
Investors harmless, and Kentucky Investors shall indemnify, defend
and hold Investors Heritage harmless against and in respect of, any
willful misrepresentation or breach of warranty or any
nonfulfillment of any covenant or agreement on the part of the
Indemnifying Party under this Agreement or any liability arising
under federal or state securities laws as a result of an act or
failure to act on the part of, or information provided or omitted
by, the Indemnifying Party, and any claim, action, suit,
proceeding, demand, judgment, assessment, cost and expense,
including reasonable counsel fees, incident to any of the
foregoing.  An action for indemnification pursuant to this Article
7 must be brought, if at all, not later than one (1) year following
the Effective Date.  A party seeking indemnification shall use its
best efforts to minimize any liabilities, damages, deficiencies,
claims, judgments, assessments, costs and expenses in respect of
which indemnity may be sought hereunder.  The obligations of the
parties under this Article 7 shall survive a termination of this
Agreement.
                             ARTICLE 8
                        GENERAL PROVISIONS

     8.1  Law and Section Headings.  This Agreement shall be
          ------------------------
construed and interpreted in accordance with the laws of the
Commonwealth of Kentucky, without regard to conflict of law
principles.  Section headings are used in this Agreement for
convenience only and are to be ignored in the construction of the
terms of this Agreement.
     8.2  Modifications.  The parties hereto, by resolution of
          -------------
their respective Boards of Directors or their respective officers
authorized by their respective Boards of Directors, may waive any
condition precedent set out in this Agreement, or may amend, modify
or supplement this Agreement, before or after approval thereof by
the shareholders of Investors Heritage at the special meeting, in
such manner as may be agreed by them in writing; provided, however,
that subsequent to the meeting, no amendment, modification or
supplement of this Agreement shall be made or become effective
which shall affect the rights of the shareholders of Investors
Heritage in a manner which, in the judgment of the Board of
Directors of Investors Heritage, is materially adverse to such
shareholders.
     8.3  Severability.  The invalidity or unenforceability of any
          ------------
provision of this Agreement shall not affect the validity or
enforceability of the remaining provisions.
     8.4  Notices.  All notices hereunder shall be in writing and
          -------
shall be deemed to have been given or made when delivered or
mailed, first class, registered or certified mail, postage prepaid,
addressed as follows, until notice of another address or additional
addresses have been received by the other parties:
          If to Kentucky Investors, to:

          David Reed, Chairman Special Committee
          200 Capital Avenue
          Frankfort, KY 40601



                               A-23
<PAGE>

          With a copy to:

          Alex P. (Mike) Herrington, Esq.
          Stites & Harbison
          400 W. Market St., Suite 1800
           Louisville, KY 40202

          If to Investors Heritage, to:

          Adron Doran, Chairman - Special Committee
          200 Capital Avenue
          Frankfort, KY 40601

          With a copy to:

          Howard Sturm, Esq.
          Sturm, Paletti & Wilson
          455 S. Fourth Ave., Suite. 1551
          Louisville, KY 40202

     8.5  Expenses; Risk of Loss.  Each of the parties hereto will
          ----------------------
pay its own fees and expenses incurred in connection with the Share
Exchange and the other transactions contemplated by this Agreement,
except as provided by Article 7 and Kentucky Investors may pay fees
and expenses that are solely and directly related to the Share
Exchange.  This Section 8.5 shall survive the termination of this
Agreement.
     8.6  Amendment to Kentucky Investors Benefit Plans.  After the
          ---------------------------------------------
Effective Date, Kentucky Investors shall amend the Kentucky
Investors and Affiliated Companies 401(k) Savings Plan and the
Kentucky Investors and Affiliated Companies Deferred Compensation
Plan to provide for the purchase of Kentucky Investors Common Stock
only.
     8.7  Counterparts.  This Agreement may be executed in any
          ------------
number of counterparts, each of which shall be an original, but
such counterparts shall together constitute one and the same
instrument.
     8.8  Time of Essence; Best Efforts.  Time is of the essence to
          -----------------------------
the performance of the obligations set forth in this Agreement.
Subject to the terms and conditions herein provided, Kentucky
Investors and Investors Heritage agree to use their best efforts to
take, as soon as reasonably practicable, all action, and to do, or
cause to be done, all things necessary, proper or advisable under
applicable laws and regulations to consummate and make effective
the transactions, contemplated by this Agreement, including,
without limitation, using reasonable efforts to lift or rescind any
injunction or restraining order or other order adversely affecting
the ability of the parties to consummate the transactions
contemplated hereby. Kentucky Investors and Investors Heritage also
agree to use their best efforts to obtain or cause to be obtained
consents of all third parties and governmental authorities
necessary or desirable for consummation of the transactions
contemplated by the Agreement.
     8.9  Records and Further Assurances.  After the Closing, each
          ------------------------------
party shall make available to the other on reasonable request such
books and records of that party as may be appropriate for use in
connection with their respective tax returns, including any review
thereof, and for any other reasonable purpose.  Such books and
records shall be retained for a reasonable time after the Effective
Date; provided, however, the same may be destroyed, in whole or in
part, by the party in possession thereof upon 30 days notice to the
other party, unless the party to whom such notice is given shall
object, in which event the objecting party shall be given such
records in lieu of destruction thereof.  Either party shall, at the
other party's request, execute and deliver such other instruments
of conveyance or transfer and take such other actions as may be
reasonably requested to effectively carry out the terms and
provisions of this Agreement.
     8.10 Parties in Interest.  All covenants and agreements
          -------------------
contained in this Agreement by or on behalf of any of the parties
hereto shall bind and inure to the benefit of their respective
successors and assigns, whether so expressed or not.  No party to
this Agreement may, however, assign its rights hereunder or
delegate its obligations hereunder to any other person or entity
without the express prior written consent of the other parties
hereto.



                               A-24
<PAGE>

     8.11 Entire Agreement.  This Agreement, including the exhibits
          ----------------
and schedules hereto, constitutes and contains the entire agreement
between Kentucky Investors and Investors Heritage with respect to
the Share Exchange, and supersedes any prior agreement by the
parties concerning the subject matter addressed herein, whether
written or oral.
     8.12 Best Knowledge.  Whenever the term "best knowledge" is
          --------------
used in this Agreement, it shall mean knowledge of Kentucky
Investors or Investors Heritage after a reasonable investigation of
its respective executive officers as to the matters that are the
subject the representations and warranties.
     IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be executed in counterparts by their duly authorized
officers as of the date first above written.

ATTEST:                       KENTUCKY INVESTORS, INC.


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   -----------------------       -------------------------------
     Secretary                     President


ATTEST:                        INVESTORS HERITAGE LIFE INSURANCE
                               COMPANY


By: /s/ Wilma Yeary           By:  /s/ Harry Lee Waterfield II
   -----------------------       -------------------------------
     Secretary                     President

                                                            ANNEX B

                THE ROBINSON-HUMPHREY COMPANY, LLC
                     Atlanta Financial Center
                      333 Peachtree Road, NE
                      Atlanta, Georgia  30326
                    Telephone:  (404) 266-6000

Corporate Finance                                Investment Bankers
     Department                                      Since 1894

                          August 18, 1999


Mr. Adron Doran
Chairman of the Special Committee of
   the Board of Directors
Investors Heritage Life Insurance Company
200 Capital Avenue
Frankfort, KY  40601


Members of the Board of Directors:

     We understand that Kentucky Investors Inc. ("Kentucky
Investors"), which currently owns approximately 74% of the
outstanding common stock of Investors Heritage Life Insurance
Company ("Investors Heritage"), has made a proposal to purchase the
remaining Investors Heritage common stock that is currently held by
the public by exchanging 1.24 shares of Kentucky Investors common
stock for each share of Investors Heritage common stock not owned
by Kentucky Investors (the "Proposed Transaction").   The terms and
conditions of the Proposed Transaction are set forth in more detail
in the Agreement of Share Exchange (the "Agreement").

     We have been requested by the Company to render our opinion
with respect to the fairness, from a financial point of view, of
the consideration to be paid to the shareholders of Investors
Heritage (excluding Kentucky Investors) in the Proposed
Transaction.

     In arriving at our opinion, we reviewed and analyzed:  (1)
publicly available information concerning the Investors Heritage
and Kentucky Investors which we believe to be relevant to our
inquiry, (2) financial and operating information with respect to
the business, operations and prospects of Investors Heritage and
Kentucky Investors furnished to us by the Investors Heritage, (3)
the trading history of the Investors Heritage common stock and
Kentucky Investors common stock for the period June 1, 1995 to the
present, (4) the range of multiples of stock price to earnings per
share and stock price to shareholders equity per share at which
Investors Heritage and Kentucky Investors have traded during the
prior three years, (5) a comparison of the historical financial
results and present financial condition of the Investors Heritage
and Kentucky Investors with those of other companies which we
deemed relevant, and (4) a comparison of the financial terms of the
Proposed Transaction with the terms of certain other recent
transactions which we deemed relevant.  In addition, we have had
discussions with the management of the Company concerning its
business, operations, assets, present condition and future
prospects and undertook such other studies, analyses and
investigations as we deemed appropriate.

     We have assumed and relied upon the accuracy and completeness
of the financial and other information used by us in arriving at
our opinion without independent verification. With respect to the
financial projections of Investors Heritage and Kentucky Investors,
we have assumed that such projections have been reasonably prepared
on bases reflecting the best currently available estimates and
judgments of the Investors Heritage and Kentucky Investors.  In
arriving at our opinion, we have not conducted a physical
inspection of the properties and facilities of Investors Heritage
and Kentucky Investors and have not made nor obtained any
evaluations or appraisals of the assets or liabilities of Investors
Heritage or Kentucky Investors.  Our opinion is necessarily based
upon market, economic and other conditions as they exist on, and
can be evaluated as of, the date of this letter.


                                B-1
<PAGE>

Mr. Adron Doran
Investors Heritage Life Insurance Company
August 18, 1999

Page Two



      We  have  acted  as  financial  advisor  to  the  Company  in
connection with the Proposed Transaction and will receive a fee for
our services.  In addition, the Company has agreed to indemnify  us
for  certain  liabilities  arising out of  the  rendering  of  this
opinion.

      Based upon and subject to the forgoing, we are of the opinion
that,  as of the date hereof,  the consideration to be paid to  the
shareholders  of Investors Heritage (excluding Kentucky  Investors)
in the Proposed Transaction is fair from a financial point of view.

Very truly yours,

THE ROBINSON-HUMPHREY COMPANY, LLC

The Robinson-Humphrey Company, LLC




                                B-2
<PAGE>


                                                            ANNEX C

                     KENTUCKY REVISED STATUTES

                           CHAPTER 271B

                       BUSINESS CORPORATIONS



                  SUBTITLE 13. DISSENTERS' RIGHTS

          RIGHT TO DISSENT AND OBTAIN PAYMENT FOR SHARES

271B.13-010. Definitions for subtitle.
             ------------------------

As used in this subtitle:
(1)  "Corporation" means the issuer of the shares held by a
     dissenter, except that in the case of a merger where the
     issuing corporation is not the surviving corporation, then,
     after consummation of the merger, "corporation" shall mean the
     surviving corporation.
(2)  "Dissenter" means a shareholder who is entitled to dissent
     from corporate action under KRS 271B.13-020 and who exercises
     that right when and in the manner required by KRS 271B.13-200
     to 271B.13-280.
(3)  "Fair value," with respect to a dissenter's shares, means the
     value of the shares immediately before the effectuation of the
     corporate action to which the dissenter objects, excluding any
     appreciation or depreciation in anticipation of the corporate
     action unless exclusion would be inequitable. In any
     transaction subject to the requirements of KRS 271B.12-210 or
     exempted by KRS 271B.12-220(2), "fair value" shall be at least
     an amount required to be paid under KRS 271B.12-220(2) in
     order to be exempt from the requirements of KRS 271B.12-210.
(4)  "Interest" means interest from the effective date of the
     corporate action until the date of payment, at the average
     rate currently paid by the corporation on its principal bank
     loans or, if none, at a rate that is fair and equitable under
     all the circumstances.
(5)  "Record shareholder" means the person in whose name shares are
     registered in the records of a corporation or the beneficial
     owner of shares to the extent of the rights granted by a
     nominee certificate on file with a corporation.
(6)  "Beneficial shareholder" means the person who is a beneficial
     owner of shares held in a voting trust or by a nominee as the
     record shareholder.
(7)  "Shareholder" means the record shareholder or the beneficial
     shareholder.

271B.13-020. Right to dissent.
             ----------------

(1)  A shareholder shall be entitled to dissent from, and obtain
     payment of the fair value of his shares in the event of, any
     of the following corporate actions:
     (a)  Consummation of a plan of merger to which the corporation
          is a party:
          1.   If shareholder approval is required for the merger
               by KRS 271B.11-030 or the articles of incorporation
               and the shareholder is entitled to vote on the
               merger; or
          2.   If the corporation is a subsidiary that is merged
               with its parent under KRS 271B.11-040;
     (b)  Consummation of a plan of share exchange to which the
          corporation is a party as the corporation whose shares
          will be acquired, if the shareholder is entitled to vote
          on the plan;
     (c)  Consummation of a sale or exchange of all, or
          substantially all, of the property of the corporation
          other than in the usual and regular course of business,
          if the shareholder is entitled to vote on the sale or
          exchange, including a sale in dissolution, but not
          including a sale pursuant to court order or a sale for
          cash pursuant to a plan by which all or substantially all
          of the net proceeds of the sale will be distributed to
          the shareholders within one (1) year after the date of
          sale;
     (d)  An amendment of the articles of incorporation that
          materially and adversely affects rights in respect of a
          dissenter's shares because it:
          1.   Alters or abolishes a preferential right of the
               shares to a distribution or in dissolution;
          2.   Creates, alters, or abolishes a right in respect of
               redemption, including a provision respecting a
               sinking fund for the redemption or repurchase, of
               the shares;

                                C-1
<PAGE>


          3.   Excludes or limits the right of the shares to vote
               on any matter other than a limitation by dilution
               through issuance of shares or other securities with
               similar voting rights; or
          4.   Reduces the number of shares owned by the
               shareholder to a fraction of a share if the
               fractional share so created is to be acquired for
               cash under KRS 271B.6-040;
     (e)  Any transaction subject to the requirements of KRS
          271B.12-210 or exempted by KRS 271B.12-220(2); or
     (f)  Any corporate action taken pursuant to a shareholder vote
          to the extent the articles of incorporation, bylaws, or a
          resolution of the board of directors provides that voting
          or nonvoting shareholders are entitled to dissent and
          obtain payment for their shares.
(2)  A shareholder entitled to dissent and obtain payment for his
     shares under this chapter shall not challenge the corporate
     action creating his entitlement unless the action is unlawful
     or fraudulent with respect to the shareholder or the
     corporation.
271B.13-030. Dissent by nominees and beneficial owners.
             -----------------------------------------

(1)  A record shareholder may assert dissenters' rights as to fewer
     than all the shares registered in his name only if he shall
     dissent with respect to all shares beneficially owned by any
     one (1) person and notify the corporation in writing of the
     name and address of each person on whose behalf he asserts
     dissenters' rights. The rights of a partial dissenter under
     this subsection shall be determined as if the shares as to
     which he dissents and his other shares were registered in the
     names of different shareholders.
(2)  A beneficial shareholder may assert dissenters' rights as to
     shares held on his behalf only if:
     (a)  He submits to the corporation the record shareholder's
          written consent to the dissent not later than the time
          the beneficial shareholder asserts dissenters' rights;
          and
     (b)  He does so with respect to all shares of which he is the
          beneficial shareholder or over which he has power to
          direct the vote.

271B.13-200. Notice of dissenters' rights.
             ----------------------------

(1)  If proposed corporate action creating dissenters' rights under
     KRS 271B.13-020 is submitted to a vote at a shareholders'
     meeting, the meeting notice must state that shareholders are
     or may be entitled to assert dissenters' rights under this
     subtitle and the corporation shall undertake to provide a copy
     of this subtitle to any shareholder entitled to vote at the
     shareholders' meeting upon request of that shareholder.
(2)  If corporate action creating dissenters' rights under KRS
     271B.13-020 is taken without a vote of shareholders, the
     corporation shall notify in writing all shareholders entitled
     to assert dissenters' rights that the action was taken and
     send them the dissenters' notice described in KRS 271B.13-220.

271B.13-210. Notice of intent to demand payment.
             ----------------------------------

(1)  If proposed corporate action creating dissenters' rights under
     KRS 271B.13-020 is submitted to a vote at a shareholders'
     meeting, a shareholder who wishes to assert dissenters'
     rights:
     (a)  Shall deliver to the corporation before the vote is taken
          written notice of his intent to demand payment for his
          shares if the proposed action is effectuated; and
     (b)  Shall not vote his shares in favor of the proposed
          action.
(2)  A shareholder who does not satisfy the requirements of
     subsection (1) of this section shall not be entitled to
     payment for his shares under this chapter.

271B.13-220. Dissenters' notice.
             ------------------

(1)  If proposed corporate action creating dissenters' rights under
     KRS 271B.13-020 is authorized at a shareholders' meeting, the
     corporation shall deliver a written dissenters' notice to all
     shareholders who satisfied the requirements of KRS 271B.13-
     210.
(2)  The dissenters' notice shall be sent no later than ten (10)
     days after the date the proposed corporate action was
     authorized by the shareholders, or, if no shareholder
     authorization was obtained, by the board of directors, and
     shall:
     (a)  State where the payment demand must be sent and where and
          when certificates for certificated shares must be
          deposited;
     (b)  Inform holders of uncertificated shares to what extent
          transfer of the shares will be restricted after the
          payment demand is received;


                                C-2
<PAGE>


     (c)  Supply a form for demanding payment that includes the
          date of the first announcement to news media or to
          shareholders of the terms of the proposed corporate
          action and requires that the person asserting dissenters'
          rights certify whether or not he acquired beneficial
          ownership of the shares before that date;
     (d)  Set a date by which the corporation must receive the
          payment demand, which date may not be fewer than thirty
          (30), nor more than sixty (60) days after the date the
          notice provided in subsection (1) of this section is
          delivered; and
     (e)  Be accompanied by a copy of this subtitle.

271B.13-230. Duty to demand payment.
             ----------------------

(1)  A shareholder who is sent a dissenters' notice described in
     KRS 271B.13-220 shall demand payment, certify whether he
     acquired beneficial ownership of the shares before the date
     required to be set forth in the dissenters' notice pursuant to
     subsection (2)(c) of KRS 271B.13-220, and deposit his
     certificates in accordance with the terms of the notice.
(2)  The shareholder who demands payment and deposits his share
     certificates under subsection (1) of this section shall retain
     all other rights of a shareholder until these rights are
     cancelled or modified by the taking of the proposed corporate
     action.  (3)   A shareholder who does not demand payment or
     deposit his share certificates where required, each by the
     date set in the dissenters' notice, shall not be entitled to
     payment for his shares under this subtitle.

271B.13-240. Share restrictions.
             ------------------

(1)  The corporation may restrict the transfer of uncertificated
     shares from the date the demand for their payment is received
     until the proposed corporate action is taken or the
     restrictions released under KRS 271B.13-260.
(2)  The person for whom dissenters' rights are asserted as to
     uncertificated shares shall retain all other rights of a
     shareholder until these rights are cancelled or modified by
     the taking of the proposed corporate action.

271B.13-250. Payment.
             -------

(1)  Except as provided in KRS 271B.13-270, as soon as the proposed
     corporate action is taken, or upon receipt of a payment
     demand, the corporation shall pay each dissenter who complied
     with KRS 271B.13-230 the amount the corporation estimates to
     be the fair value of his shares, plus accrued interest.
(2)  The payment shall be accompanied by:
     (a)  The corporation's balance sheet as of the end of a fiscal
          year ending not more than sixteen (16) months before the
          date of payment, an income statement for that year, a
          statement of changes in shareholders' equity for that
          year, and the latest available interim financial
          statements, if any;
     (b)  A statement of the corporation's estimate of the fair
          value of the shares;
     (c)  An explanation of how the interest was calculated; and
     (d)  A statement of the dissenter's right to demand payment
          under KRS 271B.13-280.

271B.13-260. Failure to take action.
             ----------------------

(1)  If the corporation does not take the proposed action within
     sixty (60) days after the date set for demanding payment and
     depositing share certificates, the corporation shall return
     the deposited certificates and release the transfer
     restrictions imposed on uncertificated shares.
(2)  If after returning deposited certificates and releasing
     transfer restrictions, the corporation takes the proposed
     action, it shall send a new dissenters' notice under KRS
     271B.13-220 and repeat the payment demand procedure.

271B.13-270. After-acquired shares.
             ---------------------

(1)  A corporation may elect to withhold payment required by KRS
     271B.13-250 from a dissenter unless he was the beneficial
     owner of the shares before the date set forth in the
     dissenters' notice as the date of the first announcement to
     news media or to shareholders of the terms of the proposed
     corporate action.
(2)  To the extent the corporation elects to withhold payment under
     subsection (1) of this section, after taking the proposed
     corporate action, it shall estimate the fair value of the
     shares, plus accrued interest, and shall pay this amount to
     each dissenter who agrees to accept it in full satisfaction of
     his demand. The corporation shall send


                                C-3
<PAGE>


     with its offer a statement of its estimate of the fair value
     of the shares, an explanation of how the interest was
     calculated, and a statement of the dissenter's right to demand
     payment under KRS 271B.13-280.

271B.13-280. Procedure if shareholder dissatisfied with payment or
             -----------------------------------------------------
offer.
- -----

(1)  A dissenter may notify the corporation in writing of his own
     estimate of the fair value of his shares and amount of
     interest due, and demand payment of his estimate (less any
     payment under KRS 271B.13-250), or reject the corporation's
     offer under KRS 271B.13-270 and demand payment of the fair
     value of his shares and interest due, if:
     (a)  The dissenter believes that the amount paid under KRS
          271B.13-250 or offered under KRS 271B.13-270 is less than
          the fair value of his shares or that the interest due is
          incorrectly calculated;
     (b)  The corporation fails to make payment under KRS 271B.13-
          250 within sixty (60) days after the date set for
          demanding payment; or
     (c)  The corporation, having failed to take the proposed
          action, does not return the deposited certificates or
          release the transfer restrictions imposed on
          uncertificated shares within sixty (60) days after the
          date set for demanding payment.
(2)  A dissenter waives his right to demand payment under this
     section unless he shall notify the corporation of his demand
     in writing under subsection (1) of this section within thirty
     (30) days after the corporation made or offered payment for
     his shares.


                   JUDICIAL APPRAISAL OF SHARES

271B.13-300. Court action.
             ------------

(1)  If a demand for payment under KRS 271B.13-280 remains
     unsettled, the corporation shall commence a proceeding within
     sixty (60) days after receiving the payment demand and
     petition the court to determine the fair value of the shares
     and accrued interest. If the corporation does not commence the
     proceeding within the sixty (60) day period, it shall pay each
     dissenter whose demand remains unsettled the amount demanded.
(2)  The corporation shall commence the proceeding in the circuit
     court of the county where a corporation's principal office
     (or, if none in this state, its registered office) is located.
     If the corporation is a foreign corporation without a
     registered office in this state, it shall commence the
     proceeding in the county in this state where the registered
     office of the domestic corporation merged with or whose shares
     were acquired by the foreign corporation was located.
(3)  The corporation shall make all dissenters (whether or not
     residents of this state) whose demands remain unsettled
     parties to the proceeding as in an action against their shares
     and all parties shall be served with a copy of the petition.
     Nonresidents may be served by registered or certified mail or
     by publication as provided by law.
(4)  The jurisdiction of the court in which the proceeding is
     commenced under subsection (2) of this section shall be
     plenary and exclusive. The court may appoint one (1) or more
     persons as appraisers to receive evidence and recommend
     decision on the question of fair value. The appraisers have
     the powers described in the order appointing them, or in any
     amendment to it. The dissenters shall be entitled to the same
     discovery rights as parties in other civil proceedings.
(5)  Each dissenter made a party to the proceeding shall be
     entitled to judgment:
     (a)  For the amount, if any, by which the court finds the fair
          value of his shares, plus interest, exceeds the amount
          paid by the corporation; or
     (b)  For the fair value, plus accrued interest, of his after-
          acquired shares for which the corporation elected to
          withhold payment under KRS 271B.13-270.

271B.13-310. Court costs and counsel fees.
             ----------------------------

(1)  The court in an appraisal proceeding commenced under KRS
     271B.13-300 shall determine all costs of the proceeding,
     including the reasonable compensation and expenses of
     appraisers appointed by the court. The court shall assess the
     costs against the corporation, except that the court may
     assess costs against all or some of the dissenters, in amounts
     the court finds equitable, to the extent the court finds the
     dissenters acted arbitrarily, vexatiously, or not in good
     faith in demanding payment under KRS 271B.13-280.
(2)  The court may also assess the fees and expenses of counsel and
     experts for the respective parties, in amounts the court finds
     equitable:


                                C-4
<PAGE>


     (a)  Against the corporation and in favor of any or all
          dissenters, if the court finds the corporation did not
          substantially comply with the requirements of KRS 271B.13-
          200 to 271B.13-280; or
     (b)  Against either the corporation or a dissenter, in favor
          of any other party, if the court finds that the party
          against whom the fees and expenses are assessed acted
          arbitrarily, vexatiously, or not in good faith with
          respect to the rights provided by this subtitle.
(3)  If the court finds that the services of counsel for any
     dissenter were of substantial benefit to other dissenters
     similarly situated, and that the fees for those services
     should not be assessed against the corporation, the court may
     award to these counsel reasonable fees to be paid out of the
     amounts awarded the dissenters who were benefited.


                                C-5
<PAGE>


              INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 20.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
     Subtitle 13 of the Kentucky Business Corporation Act provides
that Kentucky Investors may, and in some circumstances must,
indemnify its directors and officers against liabilities and
expenses incurred by any such person by reason of the fact that
such person was serving in such capacity, subject to certain
limitations and conditions set forth in the statutes.  Article V of
the Kentucky Investors By-laws provides that the corporation shall
indemnify its officers and directors for any costs and expenses
incurred in any action, suit or proceeding to which the director or
officer is made a party by reason of his position with Kentucky
Investors.  The Kentucky Investors' By-laws provide that
indemnification is not available to a director or officer adjudged
liable for negligence or misconduct in the performance of his or
her duties.  The right of indemnification contained in the By-laws
is not exclusive of indemnification rights provided by statute or
otherwise. Kentucky Investors has an insurance policy covering
Kentucky Investors' and subsidiaries' officers and directors
against certain personal liabilities which may include liabilities
under the Securities Act of 1933, as amended.
ITEM 21.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
     (a)  List of Exhibits

  Exhibit
  Number                      Description
  ------                      -----------

   2      Share Exchange Agreement, dated as of September 24,
          1999, between Kentucky Investors, Inc. and Investors
          Heritage Life Insurance Company (included as Annex A to
          the Proxy Statement/Prospectus contained in this
          Registration Statement).

   3.1    Articles of Incorporation, as amended, of Kentucky
          Investors, Inc., incorporated by reference to Exhibit 3.1
          to the Kentucky Investors, Inc. Form 10-K filed March 27,
          1996.

   3.2    Bylaws, as amended, of Kentucky Investors, Inc.,
          incorporated by reference to Exhibit 3.2 to the Kentucky
          Investors, Inc. Form 10-K filed March 27, 1996.

   5      Opinion of Stites & Harbison regarding the validity of
          the securities being registered.(*)

   8      Opinion of Ernst & Young LLP regarding certain federal
          income tax consequences relating to the share
          exchange.(*)

   10.1   Kentucky Investors, Inc. 1999 Stock Option and Stock
          Appreciation Rights Plan.

   10.2   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Harry
          Lee Waterfield II.

   10.3   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Howard
          L. Graham.

   10.4   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Raymond
          L. Carr.

   10.5   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Robert
          M. Hardy, Jr.

   10.6   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Michael
          F. Dudgeon.

   10.7   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Dr.
          Adron Doran.


                               II-1
<PAGE>

  Exhibit
  Number                      Description
  ------                      -----------

   10.8   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and H.
          Glenn Doran.

   10.9   Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Gordon
          C. Duke.

   10.10  Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Jerry
          F. Howell.

   10.11  Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Dr.
          Jerry F. Howell, Jr.

   10.12  Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and David
          W. Reed.

   10.13  Stock Option Agreement dated as of September 24,
          1999, by and between Kentucky Investors, Inc. and Helen
          S. Wagner.

   23.1   Consent of Ernst & Young LLP, Independent Auditors.

   23.2   Consent of Stites & Harbison (included in Exhibit 5).

   24     Powers of Attorney for the directors and certain
          officers of Kentucky Investors, Inc. (reference is made
          to page II-3 of this registration statement).

   99.1   Consent of The Robinson-Humphrey Company, LLC.

   99.2   Form of Investors Heritage Life Insurance Company
          Proxy Card.


(*)  To be filed by Amendment.

     (b)  Not applicable.
     (c)  The opinion of The Robinson-Humphrey Company, LLC is
included as Annex B to the Proxy Statement/Prospectus contained in
this Registration Statement.

ITEM 22.  UNDERTAKINGS.
     (a)  Not applicable.
     (b)  Insofar as indemnification for liabilities arising under
the Securities Act of 1933 may be permitted to directors, officers
and controlling persons of the registrant pursuant to the foregoing
provisions, or otherwise, the registrant has been advised that in
the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable.  In the event that a claim for
indemnification against such liabilities (other than the payment by
the registrant of expenses incurred or paid by a director, officer
or controlling person of the registrant in the successful defense
of any action, suit or proceeding) is asserted by such director,
officer or controlling person in connection with the securities
being registered, the registrant will, unless in the opinion of its
counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in
the Act and will be governed by the final adjudication of such
issue.


                               II-2
<PAGE>

                             SIGNATURE

     Pursuant to the requirements of the Securities Act of 1933,
the registrant has duly caused this registration statement to be
signed on its behalf by the undersigned, thereunto duly authorized,
in the City of Frankfort, Commonwealth of Kentucky, on September
24, 1999.
                              KENTUCKY INVESTORS, INC.


                              By:  /s/ Harry Lee Waterfield II
                                 --------------------------------
                                 Harry Lee Waterfield II
                                 Chairman of the Board and
                                 President

     Pursuant to the requirements of the Securities Act of 1933,
this registration statement has been signed below by the following
persons in the capacities indicated, representing all of the
members of the board of directors, on the dates indicated.  Each
person whose signature appears below hereby authorizes Harry Lee
Waterfield II and Robert M. Hardy, Jr., or either one of them, to
execute in the name of each such person and to file, any amendments
to this registration statement and any other documents as the
registrant deems appropriate, including without limitation, a
registration statement filed pursuant to Rule 462(b) under the
Securities Act, and appoints each such agent as attorney-in-fact to
sign in his behalf individually and in each capacity stated below
and to file any and all amendments and post-effective amendments to
this registration statement and any and all such other documents.

        SIGNATURE                     TITLE                    DATE

/s/ Harry Lee Waterfield II
- ---------------------------   Chairman of the Board     September 24, 1999
 Harry Lee Waterfield II       and President (principal
                               executive officer)

/s/ Robert M. Hardy, Jr.
- ---------------------------   Vice President and        September 24, 1999
Robert M. Hardy, Jr.           General Counsel and
                               Director

/s/ Jimmy R. McIver
- ---------------------------   Treasurer                 September 24, 1999
   Jimmy R. McIver

/s/ Howard L. Graham
- ---------------------------   Vice President Corporate  September 24, 1999
   Howard L. Graham            Services (principal
                               financial and
                               accounting officer)

/s/ Jerry F. Howell
- ---------------------------   Director                  September 24, 1999
   Jerry F. Howell

/s/ Gordon C. Duke
- ---------------------------   Director                  September 24, 1999
    Gordon C. Duke

/s/ Helen S. Wagner
- ---------------------------   Director                  September 24, 1999
   Helen S. Wagner

/s/ H. Glenn Doran
- ---------------------------   Director                  September 24, 1999
    H. Glenn Doran

/s/ David W. Reed
- ---------------------------   Director                  September 24, 1999
    David W. Reed

/s/ Jerry F. Howell, Jr.
- ---------------------------   Director                  September 24, 1999
 Jerry F. Howell, Jr.





                         INDEX TO EXHIBITS


Exhibit
Number                   Description of Exhibits
- ------                   -----------------------

  2        --  Share Exchange Agreement, dated as of September 24, 1999,
               between Kentucky Investors, Inc. and Investors Heritage Life
               Insurance Company (included as Annex A to the Proxy
               Statement/Prospectus contained in this Registration
               Statement).

  3.1      --  Articles of Incorporation, as amended, of Kentucky Investors,
               Inc., incorporated by reference to Exhibit 3.1 to the
               Kentucky Investors, Inc. Form 10-K filed March 27,
               1996.

  3.2      --  Bylaws, as amended, of Kentucky Investors, Inc.,
               incorporated by reference to Exhibit 3.2 to the
               Kentucky Investors, Inc. Form 10-K filed March 27, 1996.

  5        --  Opinion of Stites & Harbison regarding the validity of
               the securities being registered.(*)

  8        --  Opinion of Ernst & Young LLP regarding certain federal
               income tax consequences relating to the share exchange.(*)

 10.1      --  Kentucky Investors, Inc. 1999 Stock Option and Stock
               Appreciation Rights Plan

 10.2      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Harry Lee
               Waterfield II.

 10.3      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Howard L. Graham.

 10.4      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Raymond L. Carr.

 10.5      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Robert M. Hardy, Jr.

 10.6      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Michael F. Dudgeon.

 10.7      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Dr. Adron Doran.

 10.8      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and H. Glenn Doran.

 10.9      --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Gordon C. Duke.

 10.10     --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Jerry F. Howell.

 10.11     --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Dr. Jerry F.
               Howell, Jr.

 10.12     --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and David W. Reed.



                                E-1
<PAGE>

 10.13     --  Stock Option Agreement dated as of September 24, 1999,
               by and between Kentucky Investors, Inc. and Helen S. Wagner.

 23.1      --  Consent of Ernst & Young LLP, Independent Auditors.

 23.2      --  Consent of Stites & Harbison (included in Exhibit 5).

 24        --  Powers of Attorney for the directors and certain officers
               of Kentucky Investors, Inc. (reference is made to
               page II-3 of this registration statement).

 99.1      --  Consent of The Robinson-Humphrey Company, LLC.

 99.2      --  Form of Investors Heritage Life Insurance Company Proxy Card.

(*) To be filed by amendment.



                                E-2
<PAGE>




                    KENTUCKY INVESTORS, INC.
      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


I.   PURPOSES OF THE PLAN
     --------------------

     1.   Kentucky Investors, Inc., a Kentucky corporation (the
"Company") desires to afford certain of its directors and key
employees and the directors and key employees of any subsidiary
corporation of the Company who are responsible for the continued
growth of the Company an increased interest in and a greater
incentive to expand and improve the profits, prosperity, and
welfare of the Company.  As used in the Plan, the term
"subsidiary corporation" shall have the meaning ascribed to such
term, in Section 424(f) of the Internal Revenue Code of 1986, as
amended (the "Code").

     2.   The Company, by means of the Kentucky Investors, Inc.
1999 Stock Option and Stock Appreciation Rights Plan (the
"Plan"), seeks to retain the services of individuals now holding
key positions in the Company and to secure the services of
individuals capable of filling such positions. A key employee or
director to whom Stock Options ("Options") or Stock Appreciation
Rights ("Rights")  are granted hereunder may be referred to
herein as "Participant."

     3.   The Options and Rights offered pursuant to the Plan are
a matter of separate inducement and are not in lieu of any salary
or other compensation for the services of any director or key
employee. Provisions of the Plan which pertain to Options or
Rights shall apply to Options, Rights or a combination thereof.

     4.   The Options granted under the Plan are intended to be
non-qualified options which, by definition, do not satisfy the
requirements for Incentive Options within the meaning of Code
Section 422.


II.  AMOUNT OF STOCK RESERVED UNDER THE PLAN
     ---------------------------------------

     1.   The total number of shares of common stock of the
Company, which may either be purchased pursuant to the exercise
of Options granted under the Plan or acquired pursuant to the
exercise of Rights granted under the Plan, shall not exceed, in
the aggregate, 250,000 shares of the authorized common stock of
the Company (the "Shares").  Shares which are subject to Rights
and related Options shall be counted only once in determining
whether the maximum number of Shares which may be purchased under
the Plan has been exceeded.

     2.   The Shares which may be acquired under the Plan may be
either authorized but unissued Shares, Shares of issued stock
that have been acquired by the Company and held in the Company's
treasury, or both, at the discretion of the Company.  If and to
the extent that Options or Rights granted under the Plan expire
or terminate without having been exercised, new Options or Rights
may be granted with respect to the Shares covered by such expired
or terminated Options or Rights, provided that the grant and the
terms of such new Options or Rights shall in all respects comply
with the provisions of the Plan.
                                1
<PAGE>
III. EFFECTIVE DATE AND TERM OF THE PLAN
     -----------------------------------

     1.   Except as otherwise set forth herein, the Plan shall
become effective on the date (the "Effective Date") on which it
is adopted by the board of directors of the Company (the "Board
of Directors") and shall terminate on the earlier of (i) the
tenth anniversary of the Effective Date, in which event the Plan
shall continue in effect until all outstanding Options have been
exercised in full or are no longer exercisable, or (ii) the date
on which all the Shares reserved under Article II of this Plan
have been issued or are no longer available for use under the
Plan in which event this Plan also shall terminate on such date
(the "Termination Date").

     2.   The Company may, from time to time during the period
beginning on the Effective Date and ending on the Termination
Date, grant to persons eligible to participate in the Plan
Options, Rights or both Options and Rights, under the terms of
the Plan.  Options and Rights granted prior to the Termination
Date may extend beyond that date, in accordance with the terms
thereof.


IV.  ADMINISTRATION
     --------------

     1.   The Board of Directors, in its sole discretion, may
designate an Option Committee (the "Committee"), which shall
consist of no fewer than three "Non-Employee Directors" within
the meaning of Rule 16b-3 (or any successor rule or regulation)
promulgated under the Securities Exchange Act of 1934 (the
"Exchange Act"), to administer the Plan.  If no such committee is
designated, the Board of Directors or one of its existing
Committees, so designated shall administer the Plan.  A majority
of the members of the Committee shall constitute a quorum, and
the act of a majority of the members of the Committee shall
constitute the act of the Committee.  The Board of Directors may
from time to time add members to the Committee.  Any member of
the Committee may be removed at any time, either with or without
cause, by resolution adopted by the Board of Directors, and any
vacancy on the Committee may be filled at any time by resolution
adopted by the Board of Directors.

     2.   Any or all powers and functions of the Committee may be
exercised at any time and from time to time by the Board of
Directors.  Any reference in the Plan to the Committee shall be
deemed also to refer to the Board of Directors, to the extent
that the Board of Directors is exercising any of the powers and
functions of the Committee.

     3.   Subject to the express provisions of the Plan, the
Committee shall have the authority, in its absolute discretion,
to do any of the following:
               (a)  determine (i) the directors and key employees
          to whom Options or Rights shall be granted, (ii) the
          time when such Options or Rights shall be granted,
          (iii) the number of Shares which shall be subject to
          each Option or Right, (iv) the purchase price or
          exercise price of each Share which shall be subject to
          each Option or Right, (v) the period(s) during which
          such Options or Rights shall be exercisable (whether in
          whole or in part), and (vi) the other terms and
          provisions of the respective Options (which need not be
          identical) and Rights (which need not be identical);

                                2
<PAGE>

               (b)  interpret and construe the Plan, Options and
          Rights granted thereunder;

               (c)  prescribe, amend (subject to the provisions
          of Article XIX) and rescind rules relating to the Plan;
          and

               (d)  make all other determinations necessary or
          advisable for administering the Plan.

     4.   Without limiting the foregoing, the Committee also
shall have the authority to require, in its sole discretion, as a
condition of the granting of any Option or Right, that the
Participant agree (i) not to sell or otherwise dispose of Shares
acquired pursuant to the Option or Right for a period following
the date of acquisition of such Shares and (ii) that in the event
of termination of directorship or employment of such Participant,
other than as a result of dismissal without cause, such
Participant will not, for a period to be fixed at the time of the
grant of the Option or Right, enter into any employment or
participate directly or indirectly in any business or enterprise
which is competitive with the business of the Company or any
subsidiary corporation of the Company, or enter into any
employment in which such employee will be called upon to utilize
special knowledge obtained through directorship or employment
with the Company or any subsidiary corporation thereof.

     The determination of the Committee on matters referred to in
this Article IV shall be conclusive, and such actions shall be
binding on the Company; the Participants, key employees and
directors and on each other person directly or indirectly
affected by such action.

     5.   The Committee may employ such legal counsel,
consultants and agents as it may deem desirable for the
administration of the Plan and may rely upon any opinion received
from any such counsel or consultant and any computation received
from any such consultant or agent.  Expenses incurred by the
Committee in the engagement of such counsel, consultant or agent
shall be paid by the Company.  No member or former member of the
Committee or of the Board  of Directors shall be liable for any
action or determination made in good faith with respect to the
Plan or any Option or Right.


V.   ELIGIBILITY
     -----------

     Except as hereinafter provided, Options and Rights may be
granted only to directors, officers and other full-time salaried
key employees of the Company, or of any subsidiary corporation of
the Company now existing or hereafter formed or acquired who in
the judgment of the Committee is essential to the success of the
Company or subsidiary corporation.  Any person who shall have
retired from active employment by the Company, although such
person shall have entered into a consulting contract with the
Company, shall not be eligible to receive an Option or a Right.

                                3
<PAGE>
VI.  OPTIONS:  PRICE AND PAYMENT
     ---------------------------

     1.   Options may be granted by the Committee to directors
and key employees to purchase Shares; the Committee shall have
the right to grant new Options in exchange for outstanding
Options which have either a higher or lower Option Price.  Each
grant of an Option shall be evidenced by a Stock Option Agreement
which sets forth the terms and conditions of such grant as the
Committee deems consistent with the provisions of the Plan.

     2.   The Option price for each Share purchasable under any
Option granted hereunder shall be such amount as the Committee
shall deem appropriate, which may be more or less than or equal
to the fair market value of a Share on the date the Option is
granted (the "Option Price").  Determination of the Option Price
shall be within the absolute discretion of the Board of
Directors;

     3.   Upon the exercise of an Option, the Company shall cause
the purchased Shares to be issued only when it shall have
received the full purchase price for the Shares in cash or by
certified check; provided, however, that in lieu of cash or
certified check, the Participant may, if and to the extent the
terms of the Option so provide and to the extent permitted by
applicable law, exercise an Option, in whole or in part, by
delivering to the Company shares of common stock of the Company
(in proper form for transfer and accompanied by all requisite
stock transfer tax stamps or cash in lieu thereof) owned by such
Participant having a fair market value equal to the Option price
of the Shares as to which the Option is being exercised.  The
fair market value of the stock so delivered shall be determined
as of the date immediately preceding the date on which the Option
is exercised, or as may be required in order to comply with or to
conform to the requirements of any applicable laws or
regulations.  Any payment made in shares of stock may be made by
tendering the stock certificate to the Company, or to the extent
allowed by the Committee, Shares withheld by the Company that,
would have been otherwise transferred to a Participant under the
exercise of such Option.


VII. USE OF PROCEEDS
     ---------------

     The cash proceeds of  the sale of Shares subject to Options
are to be added to the general funds of the Company and used for
its general corporate purposes, as the Board of Directors shall
determine.

VIII. TERM OF OPTIONS AND LIMITATIONS ON THE RIGHT OF EXERCISE
      --------------------------------------------------------

     1.   Any Option shall be exercisable at such times, in such
amounts and during such period or periods as the Committee shall
determine at the date of the grant of such Option.

     2.   Subject to the provisions of Article IX, the Committee
shall have the right to accelerate, in whole or in part, from
time to time, conditionally or unconditionally, rights to
exercise any Option.  However, no Option granted shall be
exercisable after (a) the date of such Option is exercised in
full or (b) the date which is the tenth anniversary of the date
the Option is granted.

                               4
<PAGE>

     3.   Subject to the provisions of Article XIII, to the
extent that an Option is not exercised within the period of
exerciseability specified therein, it shall expire as to the then
unexercised part.

     4.   In no event shall an Option granted hereunder be
exercisable for a fraction of a Share.

IX.  EXERCISE OF OPTIONS
     -------------------

     Any Option shall be exercised by the Participant holding
such Option as to all or part of the Shares covered by such
Option by giving written notice of such exercise to the Secretary
of the Company at the principal business office of the Company,
specifying the number of Shares to be purchased and specifying a
business day not more than 15 days from the date such notice is
given, for the payment of the Option Price against delivery of
the Shares being purchased.  Subject to the terms of Articles XV
and XVII, the Company shall cause certificates for the Shares so
purchased to be delivered to the Participant at the principal
business office of the Company, against payment of the full
Option price, on the date specified in the notice of exercise.


X.   STOCK APPRECIATION RIGHTS
     -------------------------

     1.   In the discretion of the Committee, a Right may be
granted (i) alone, (ii) simultaneously with the grant of an
Option and in conjunction therewith or in the alternate thereto
or (iii) subsequent to the grant of a Option and in conjunction
therewith or in the alternative thereto.

     2.   The exercise price of a Right granted alone shall be
determined by the Committee, but shall not be less than 100% of
the fair market value of one Share at the date of grant of such
Right.  A Right granted simultaneously with or subsequent to the
grant of an Option and in conjunction therewith or in the
alternative thereto shall have upon the same terms and conditions
as the related Option, and shall be exercisable only to the same
extent as the related Option; provided, however, that a Right, by
its terms, shall be exercisable only when the fair market value
per Share subject to the Right and related Option exceeds the
exercise price per Share thereof.

     3.   Upon any exercise of a Right, the number of Shares for
which any related Option shall be exercisable shall be reduced by
the number of Shares for which the Right shall have been
exercised.  The number of Shares for which a Right shall be
exercisable shall be reduced upon any exercise of any related
Option by the number of Shares for which such Option shall have
been exercised.
     Any Right shall be exercisable upon such additional terms
and conditions as may be prescribed by the Committee from time to
time.
                                5
<PAGE>

     4.   A Right shall entitle the Participant upon exercise
thereof to receive from the Company, upon a written request filed
with the Secretary of the Company at its principal offices (the
"Request"), a number of Shares (with or without restrictions as
to substantial risk of forfeiture and transferability, as
determined by the Committee in its sole discretion), an amount of
cash, or any combination of Shares and cash, as specified in the
Request (but subject to the approval of the Committee in its sole
discretion, at any time up to and including the time of payment,
as to the making of any cash payment), having an aggregate fair
market value equal to the product of (a) the excess of the fair
market value, on the date of such Request, of one Share over the
exercise price per Share specified in such Right or its related
Option, multiplied by (b) the number of Shares for which such
Right shall be exercised.

     5.   Any election by a Participant to receive cash in full
or partial settlement of a Right, and any exercise of such Right
for cash, may be made only by a request filed with the Secretary
of the Company during the period beginning on the third business
day following the date of release for publication by the Company
of quarterly or annual summary statements of earnings and ending
on the 12th business day following such date.  Within 30 days of
the receipt by the Company of a request to receive cash in full
or partial settlement of a Right or to exercise such Right for
cash, the Committee shall, in its sole discretion, either consent
to or disapprove, in whole or in part, such request.  A request
to receive cash in full or partial settlement of a Right or to
exercise a Right for cash may be denied, provided that, in the
event the Committee shall disapprove such request, such request
shall be deemed to be an exercise of such Right for Shares.

     6.   If the Committee disapproves, in whole or in part, any
election by a Participant to receive cash in full or partial
settlement of a Right or to exercise such Right for cash, such
disapproval shall not affect such Participant's right to exercise
such Right at a later date, to the extent that such Right shall
be otherwise exercisable, or to elect the form of payment at a
later date, provided that an election to receive cash upon such
later exercise shall be subject to the approval of the Committee.
Additionally, such disapproval shall not affect such
Participant's right to exercise any related Option.

     7.   A Participant shall not be entitled to request or
receive cash in full or partial payment of a Right, if such Right
or any related Option shall have been exercised during the first
six (6) months of its respective term; provided, however, that
such prohibition shall not apply if the Participant dies or
becomes disabled (within the meaning of Code Section 422(c)(6))
prior to the expiration of such six-month period, or if such
Participant is not a director or officer of the Company or a
beneficial owner of the Company who is described in Section 16(1)
of the Exchange Act.

     8.   A Right shall be deemed exercised on the last day of
its term, if not otherwise exercised by the holder thereof,
provided that the fair market value of the Shares subject to the
Right exceeds the exercise price thereof on such date.

     9.   For all purposes of this Article X, the fair market
value of Shares shall be determined in accordance with the
principals set forth in Article VI.

                                6
<PAGE>

XI.  NONTRANSFERABILITY OF OPTIONS AND STOCK APPRECIATION RIGHTS
     -----------------------------------------------------------

     No Option or Rights granted under this Plan shall be
transferable, whether by operation of law or otherwise, other
than by will or the laws of descent and distribution, and the
person(s) to whom an Option was transferred shall be treated as a
Participant under the Plan.  Any Option or Right granted
hereunder shall be exercisable, during the lifetime of the
Participant, only by such Participant.


XII. TERMINATION OF DIRECTORSHIP OR EMPLOYMENT
     -----------------------------------------

     1.   Upon termination of the directorship or employment of
any Participant with the Company and all subsidiary corporations
of the Company, any Option or Right previously granted to the
Participant, unless otherwise specified by the Committee in the
Option or Right, shall, to the extent not theretofore exercised,
terminate and become null and void, provided that:

               (a)  if the Participant shall die while serving as
          a director or while in the employ of such corporation
          or during either the three (3) months or one (1) year
          period, whichever is applicable, specified in clause
          (b) below and at a time when such Participant was
          entitled to exercise an Option or Right as herein
          provided, the legal representative of such Participant,
          or such person who acquired such Option or Right by
          bequest or inheritance or by reason of the death of the
          Participant, may, not later than one (1) year from the
          date of death, exercise such Option or Right, to the
          extent not theretofore exercised, in respect of any or
          all of such number of Shares as specified by the
          Committee in such Option or Right; and

               (b)if the directorship or employment of any
          Participant to whom such Option or Right shall have
          been granted shall terminate by reason of the
          Participant's retirement (at such age or upon such
          conditions as shall be specified by the Committee),
          disability (as described in Code Section 422(c)(3)) or
          dismissal by the employer other than for cause (as
          defined below), and which such Participant is entitled
          to exercise such Option or Right as herein provided,
          such Participant shall have the right to exercise such
          Option or Right, to the extent not theretofore
          exercised, in respect of any or all of such number of
          Shares as specified by the Committee in such Option or
          Right at any time up to and including three (3) months
          after the date of such termination of directorship or
          employment in the case of termination by reason of
          disability.

     In no event, however, shall any Person be entitled to
exercise any Option or Right after the expiration of the period
of exerciseability of such Option or Right as specified therein.

     2.   If a Participant voluntarily terminates his
directorship or employment, or is discharged for cause, any
Option or Right granted hereunder shall, unless otherwise
specified by the Committee in the Option or Right, forthwith
terminate with respect to any unexercised portion thereof.

                                7
<PAGE>

     3.   If an Option or Right shall be exercised by the legal
representative of a deceased Participant, or by a person who
acquired an Option or Right by bequest or inheritance or by
reason of the death of any Participant, written notice of such
exercise shall be accompanied by a certified copy of letter
testamentary or equivalent proof of the right of such legal
representative or other person to exercise such Option or Right.

     4.   For the purposes of the Plan, the term "for cause"
shall mean (i) with respect to an employee who is a party to a
written agreement with, or, alternatively, participates in a
compensation or benefit plan of the Company or a subsidiary
corporation of the Company, which agreement or plan contains a
definition of "for cause" or "cause" (or words of like import)
for purposes of termination of employment thereunder by the
Company or such subsidiary corporation of the Company, "for
cause" or "cause" as defined in the most recent of such
agreements or plans, or (ii) in all other cases, as determined by
the Board of Directors, in its sole discretion, (a) the willful
commission by an employee of a criminal or other act that causes
or probably will cause substantial economic damage to the Company
or a subsidiary corporation or substantial injury to the business
reputation of the Company or a subsidiary corporation of the
Company; (b) the commission by an employee of an act of fraud in
the performance of such employee's duties on behalf of the
Company or a subsidiary corporation of the Company; (c) the
continuing willful failure of an employee to perform the duties
of such employee to the Company or a subsidiary corporation of
the Company (other than such failure resulting from the
employee's incapacity due to physical or mental illness) after
written notice thereof (specifying the particulars thereof in
reasonable detail) and a reasonable opportunity to be heard and
cure such failure are given to the employee by the Board of
Directors; or (d) the order of a court of competent jurisdiction
requiring the termination of the employee's employment.  For
purposes of the Plan, no act, or failure to act, on the
employee's part shall be considered "willful" unless done or
omitted to be done by the employee not in good faith and without
reasonable belief that the employee's action or omission was in
the best interest of the Company or a subsidiary corporation of
the Company.

     5.   For the purposes of the Plan, an employment
relationship shall be deemed to exist between an individual and
the Company if, at the time of the determination, the individual
was an employee of the Company.  If an individual is on
maternity, military, or sick leave or other bona fide leave of
absence, such individual shall be considered an "employee" for
purposes of the exercise of an option or Right and shall be
entitled to exercise such Option or Right during such leave if
the period of such leave does not exceed 90 days, or, if longer,
so long as the individual's right to reemployment with the
Company is guaranteed either by statute or by contract.  If the
period of leave exceeds 90 days, the employment relationship
shall be deemed to have terminated on the 91st day of such leave,
unless the individual's right to reemployment is guaranteed by
statute or contract.

     6.   A termination of employment shall not be deemed to
occur by reason of (i) the transfer of a Participant from
employment by the Company to employment by a subsidiary
corporation of the Company or (ii) the transfer of a Participant
from employment by a subsidiary corporation of the Company to
employment by the Company or by another subsidiary corporation of
the Company.

                                8
<PAGE>

XIII.  ADJUSTMENT OF SHARES; EFFECT OF CERTAIN TRANSACTIONS
       ----------------------------------------------------

     1.   In the event of any change in the outstanding Shares
through recapitalization, stock dividend, stock split, or other
like change in capital structure of the Company, an adjustment
shall be made to each outstanding Option and Right by the
Committee such that each such Option and Right shall thereafter
be exercisable for such securities, cash and/or other property as
would have been received in respect of the Shares subject to such
Option or Right had such Option or Right been exercised in full
immediately prior to such change, and such an adjustment shall be
made successively each time any such change shall occur.  The
Committee shall have the right to adjust in a manner which
satisfies the requirements of Code Section 424(a), the number,
kind or class (or any combination thereof) of the Shares reserved
under Article II and the number, kind or class of Shares subject
to Options granted under this Plan and the Option Price of such
Options in the event of any corporate transaction described in
Code Section 424(a) which provides for the substitution or
assumption or such Options or grants in order to take into
account the effect of such transaction.  The term "Shares" after
any such change shall refer to the securities, cash and/or
property then receivable upon exercise of an Option or Right.  In
addition, in the event of such change, the Committee shall make
any further adjustment as may be appropriate to the maximum
number of Shares subject to the Plan and the number of Shares and
price per Share subject to outstanding Options or Rights as shall
be equitable to prevent dilution or enlargement of rights under
such Options or Rights, and the determination of the Committee as
to these matters shall be conclusive.

     2.   In the event of a Change in Control of the Company
(defined hereinafter), the Committee, in its absolute discretion,
may determine that each Option or Right outstanding hereunder
shall terminate within a specified number of days after notice
to the holder, and such holder shall receive, with respect to
each Share subject to such Option or Right, an amount of cash
equal to the excess of the fair market value of such Share
immediately prior to the occurrence of such transaction over the
exercise price per Share of such Option or Right. The provisions
contained in the preceding sentence may, in the discretion of the
Committee, be inapplicable to an Option or Right granted within
six (6) months before the occurrence of a transaction described
above if the holder of such Option or Right is a director or
officer of the Company or a beneficial owner of the Company who
is described in Section 16(a) of the Exchange Act, unless such
holder dies or becomes disabled (within the meaning of
Section 22(e)(3) of the Code) prior to the expiration of such
six-month period.

     3.   "Change in Control" of the Company shall mean (i) an
event or series of events which have the effect of any "person"
as such term is used in Section 13(d) and 14(d) of the Exchange
Act, becoming a "beneficial owner" as defined in Rule 13d-3 under
the Exchange Act, directly or indirectly, of securities of the
Company representing a greater percentage of the combined voting
power of the Company's then outstanding stock, than the
Waterfield Family Members as a group; (ii) an event or series of
events which have the effect of decreasing the Waterfield Family
Members' percentage ownership of the combined voting power of the
Company's then outstanding stock to less than 20%; or (iii) the
business of the Company is disposed of pursuant to a partial or
complete liquidation, sale of assets, or otherwise.  A Change in
Control shall also be deemed to occur if (i) the Company enters
into an agreement, the consummation of which would result in the
occurrence of a Change in Control, (ii) any person

                                9
<PAGE>
(including the Company) publicly announces an intention to take
or to consider taking actions which if consummated would
constitute a Change in Control, or (iii) the Board adopts a
resolution to the effect that a potential Change in Control for
purposes of this Plan has occurred.  For purposes of this
paragraph, "Waterfield Family Member" shall mean Rose Gayle
Waterfield Hardy, Harry Lee Waterfield II, Nancy Waterfield
Walton and any of their lineal descendants, and any corporation,
partnership, limited liability company or trust the majority
owners or beneficiaries of which are directly or indirectly
through another entity, Rose Gayle Waterfield Hardy, Harry Lee
Waterfield II, Nancy Waterfield Walton or one or more of their
lineal descendants.

     Alternatively, the Committee may determine, in its absolute
discretion, that all of the then outstanding Options and Rights
shall immediately become exercisable upon a Change in Control of
the Company.


XIV. RIGHT TO TERMINATE EMPLOYMENT
     -----------------------------

     The Plan shall not impose any obligation on the Company or
on any subsidiary corporation thereof to continue the employment
of any Participant; and it shall not impose any obligation on the
part of any Participant to remain in the employ of the Company or
of any subsidiary corporation thereof.


XV.  PURCHASE FOR INVESTMENT REPRESENTATION/SECURITIES
     ------------------------------------------------
REGISTRATION
- ------------

     1.   Except as hereafter provided, a Participant shall, upon
any exercise of an Option or Right, execute and deliver to the
Company a written statement, in form satisfactory to the Company,
in which such Participant represents and warrants that such
Participant is purchasing or acquiring the Shares acquired
thereunder for such Participant's own account, for investment
only and not with a view to the resale or distribution thereof,
and agrees that any subsequent offer for sale or sale or
distribution of any of such Shares shall be made only pursuant to
either (a) a Registration Statement on an appropriate form under
the Securities Act of 1933, as amended (the "Securities Act"),
which Registration Statement has become effective and is current
with regard to the Shares being offered or sold, or (b) a
specific exemption from the registration requirements of the
Securities Act, but in claiming such exemption the holder shall,
if so requested by the Company, prior to any offer for sale or
sale of such Shares, obtain a prior favorable written opinion, in
form and substance satisfactory to the Company, from counsel for
or approved by the Company, as to the applicability of such
exemption thereto.  The foregoing restriction shall not apply to
(i) issuances by the Company so long as the Shares being issued
are registered under the Securities Act and a prospectus in
respect thereof is current or (ii) reofferings of Shares by
affiliates of the Company (as defined in Rule 405 or any
successor rule or regulation promulgated under the Securities
Act) if the Shares being reoffered are registered under the
Securities Act and a prospectus in respect thereof is current.

     2.   Subject to Article XVIII, the Company shall not have
any obligation to take any action to register the Plan or the
Shares issued pursuant to the Plan under the Securities Act of

                               10
<PAGE>
1933, as amended or under any other applicable securities laws or
to qualify such Shares for an exemption under any such laws.


XVI. ISSUANCE OF CERTIFICATES; LEGENDS; PAYMENT  OF EXPENSES
     -------------------------------------------------------

     1.   Upon any exercise of an Option or Right and, in the
case of an Option, payment of the Option price, a certificate or
certificates for the Shares as to which the Option or Right has
been exercised shall be issued by the Company in the name of the
person exercising the Option or Right and shall be delivered to
or upon the order of such person or persons.

     2.   The Company may endorse such legend or legends upon the
certificates for Shares issued upon exercise of an Option or
Right granted hereunder and may issue such "stop transfer"
instructions to its transfer agent in respect of such Shares as,
in its discretion, it determines to be necessary or appropriate
to (i) prevent a violation of, or to perfect an exemption from,
the registration requirements of the Securities Act, or (ii)
implement the provisions of the Plan and any agreement between
the Company and the optionee with respect to such Shares.

     3.   The Company shall pay all issue or transfer taxes with
respect to the issuance or transfer of Shares, as well as all
fees and expenses incurred by the Company in connection with such
issuance or transfer.

     All Shares issued as provided herein shall be fully paid and
non-assessable to the extent permitted by law.


XVII. WITHHOLDING TAXES
      -----------------

     The Company may require a Participant exercising a Right or
a Option granted hereunder, to reimburse the corporation that
employs such Participant for any taxes required by any government
to be withheld or otherwise deducted and paid by such corporation
in respect of the issuance or disposition of such Shares.  The
Committee may provide in the Stock Option Agreement that the
Participant may elect to satisfy federal and state tax
withholding requirements through a reduction in the number of
Shares actually transferred to the Participant under this Plan.
In lieu thereof, the corporation employing such Participant shall
have the right to withhold the amount of such taxes from any
other sums due or to become due from such corporation to the
Participant upon such terms and conditions as the Committee shall
prescribe.  The corporation employing such Participant may, in
its discretion, hold the stock certificate to which such employee
is entitled upon the exercise of an Option or Right as security
for the payment of such withholding tax liability, until an
amount sufficient to pay that liability has been accumulated.

                               11
<PAGE>
XVIII.    LISTING OF SHARES AND RELATED MATTERS

     If at any time the Board of Directors shall determine in its
discretion that the listing, registration or qualification of the
Shares covered by the Plan upon any national securities exchange
or under any state or federal law, or the consent or approval of
any governmental regulatory body, is necessary or desirable as a
condition of, or in connection with, the sale or purchase of
Shares under the Plan, no Shares shall be issued unless and until
such listing, registration, qualification, consent or approval
shall have been effected or obtained, or otherwise provided for,
free of any conditions not acceptable to the Board of Directors.


XIX. AMENDMENT OF THE PLAN
     ---------------------

     The Board of Directors or the Committee may, from time to
time, amend the Plan.  The rights and obligations under any
Option or Right granted before amendment of the Plan or any
unexercised portion of such Option or Right shall not be
adversely affected by amendment of the Plan or the Option or
Right without the consent of the holder of the Option or Right.


XX.  TERMINATION OR SUSPENSION OF THE PLAN
     -------------------------------------

     The Board of Directors or the Committee may suspend or
terminate the Plan at any time and for any reason.  The Plan,
unless sooner terminated under Article III or by action of the
Board of Directors, shall terminate at the closing of business on
the Termination Date.  An Option or Right may not be granted
while the Plan is suspended or after it is terminated.  Options
and Rights granted while the Plan is in effect shall not be
altered or impaired by suspension or termination of the Plan,
except upon the consent of the person to whom the Option or Right
was granted.  The power of the Committee under Article IV to
construe and administer any Options or Rights granted prior to
the termination or suspension of the Plan shall continue after
such termination or during such suspension.


XXI. GOVERNING LAW
     -------------

     The Plan, such Options and Rights as may be granted
thereunder, and all related matters shall be governed by, and
construed and enforced in accordance with, the laws of the
Commonwealth of Kentucky from time to time obtaining.


XXII.  PARTIAL INVALIDITY
       ------------------

     The invalidity or illegality of any provision herein shall
not be deemed to affect the validity of any other provision.

                               12
<PAGE>
XXIII. SHAREHOLDER RIGHTS
       ------------------

     No participant shall have any rights as a Shareholder of the
Company as a result of the grant of an Option or Right under this
Plan or his or her exercise of such Option or Right pending the
actual delivery of the Shares subject to such Option or Right.


                               13
<PAGE>
     This Kentucky Investors, Inc. 1999 Stock Option and Stock
Appreciation Rights Plan was adopted initially by the Company's
Board of Directors on September 16, 1999.


/s/ Wilma Yeary
- -------------------------------
Secretary









                               14





                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Harry Lee Waterfield II (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 16,200 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------
          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with


                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   ---------------------         -------------------------------
                                 Harry Lee Waterfield II,
                                 President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Harry Lee Waterfield II
                              ----------------------------------
                              Harry Lee Waterfield II
                              ("Optionee")



                                4

<PAGE>

                 SCHEDULE I TO OPTION AGREEMENT


                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ----------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $              , which sum represents shares times the per
        --------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                             Number of Shares:
       -----------------------------                 -----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

     Social Security or Tax I.D. Number:
                                        ------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                               (Signature)


                              -----------------------------------
                              (Printed or Typed Name)

<PAGE>
If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:

               The shares represented by this
          certificate have not been registered or
          qualified for sale under the Securities Act
          of 1933, as amended (the "Act"), or any state
          securities or blue sky laws, and may not be
          sold, transferred or otherwise disposed of
          except pursuant to an exemption from
          registration or qualification thereunder.
          The Corporation may require, as a condition
          to transfer of this certificate, an opinion
          of counsel satisfactory to the Corporation to
          the effect that such transfer will not be in
          violation of the Act or any such laws.






                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Howard L. Graham (the "Optionee").

                      - A G R E E M E N T -


     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 8,100 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>

               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with


                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the


                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By:  /s/ Wilma Yeary          By:  /s/ Harry Lee Waterfield II
     ------------------          --------------------------------
                                 Harry Lee Waterfield II,
                                 President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Howard L. Graham
                              ----------------------------------
                              Howard L. Graham ("Optionee")


                                4

<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT


                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ----------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $              , which sum represents shares times the per
        --------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                             Number of Shares:
       -----------------------------                 -----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

     Social Security or Tax I.D. Number:
                                        ------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                               (Signature)


                              -----------------------------------
                              (Printed or Typed Name)


<PAGE>
If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:

               The shares represented by this
          certificate have not been registered or
          qualified for sale under the Securities Act
          of 1933, as amended (the "Act"), or any state
          securities or blue sky laws, and may not be
          sold, transferred or otherwise disposed of
          except pursuant to an exemption from
          registration or qualification thereunder.
          The Corporation may require, as a condition
          to transfer of this certificate, an opinion
          of counsel satisfactory to the Corporation to
          the effect that such transfer will not be in
          violation of the Act or any such laws.






                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Raymond L. Carr (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 8,100 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with

                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By:  /s/ Wilma Yeary          By: /s/ Harry Lee Waterfield II
   ----------------------        -------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Raymond L. Carr
                              -----------------------------------
                              Raymond L. Carr ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.






                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Robert M. Hardy, Jr. (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 8,100 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>

               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with

                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>

Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By:  /s/ Wilma Yeary          By: /s/ Harry Lee Waterfield II
   -----------------------       ------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Robert M. Hardy, Jr.
                              ----------------------------------
                              Robert M. Hardy, Jr. ("Optionee")

                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.





KE175:000KE:74006:LOUISVILLE
092499
                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Michael F. Dudgeon (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,750 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------
          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with

                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the


                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By:  /s/ Wilma Yeary          By: /s/ Harry Lee Waterfield II
   -----------------------       -------------------------------
                                  Harry Lee Waterfield II,
                                  President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Michael F. Dudgeon
                              ---------------------------------
                              Michael F. Dudgeon ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and Dr.
Adron Doran (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:



<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with



                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3

<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   ----------------------        ------------------------------
                                  Harry Lee Waterfield II,
                                  President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Dr. Adron Doran
                              ----------------------------------
                              Dr. Adron Doran ("Optionee")


                                4

<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and H.
Glenn Doran (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with


                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By:  /s/ Wilma Yeary          By: /s/ Harry Lee Waterfield II
   -----------------------       ------------------------------
                                   Harry Lee Waterfield II,
                                   President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ H. Glenn Doran
                              ---------------------------------
                              H. Glenn Doran ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Gordon C. Duke (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:




               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with


                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the


                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By:  /s/ Wilma Yeary          By: /s/ Harry Lee Waterfield II
   -----------------------       -------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Gordon C. Duke
                              ---------------------------------
                              Gordon C. Duke ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Jerry F. Howell (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with


                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the


                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   ---------------------         ------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Jerry F. Howell
                              ----------------------------------
                              Jerry F. Howell ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and Dr.
Jerry F. Howell, Jr. (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with


                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   -----------------------       -------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Dr. Jerry F. Howell, Jr.
                              -----------------------------------
                              Dr. Jerry F. Howell, Jr.
                              ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
David W. Reed (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:



<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with

                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   ----------------------        ------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ David W. Reed
                              -----------------------------------
                              David W. Reed ("Optionee")

                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.






                    KENTUCKY INVESTORS, INC.

      1999 STOCK OPTION AND STOCK APPRECIATION RIGHTS PLAN


                     STOCK OPTION AGREEMENT

     This Stock Option Agreement (the "Option Agreement") is made
and effective as of September 24, 1999 by and between Kentucky
Investors, Inc., a Kentucky corporation (the "Company"), and
Helen S. Wagner (the "Optionee").

                      - A G R E E M E N T -

     1.   Grant of Option.  In exchange for good and valuable
          ---------------
consideration, the Company hereby grants to the Optionee a
nonqualified stock option (the "Option") to purchase from the
Company 3,000 shares of its common stock, par value $1.00 per
share (the "Stock"), at an exercise price equal to $23.00 per
share (the "Exercise Price").  This Option is granted as of
September 24, 1999 (the "Option Grant Date").

     2.   Governing Plan.  This Option is granted pursuant to the
          --------------
Kentucky Investors, Inc. 1999 Stock Option and Stock Appreciation
Rights Plan (the "Plan") which was adopted by the Company's Board
of Directors on September 24, 1999, and is subject to all the
terms and conditions set forth in the Plan and this Option
Agreement.  All capitalized terms not otherwise defined herein
shall have the same meaning as defined in the Plan.  The terms
and conditions of the Plan, a copy of which is attached hereto,
are incorporated in this Option Agreement by reference.  In the
event of a conflict between the terms and conditions of the Plan
and the terms and conditions of this Option Agreement, the terms
and conditions of the Plan shall prevail.

     3.   Right to Exercise.  This Option shall first become
          -----------------
exercisable on September 24, 2001 (the "Vesting Date"), and
thereafter shall remain vested and exercisable, subject to the
terms and conditions of the Plan and this Option Agreement.  This
Option may be exercised, in whole or in part, at any time or from
time to time on and after the Vesting Date until the expiration
date set forth in Section 4 below, at which time the entire
unexercised portion of this Option shall expire.  In the event of
termination of the Optionee's status as an employee or director
of the Company, or its subsidiaries, this Option shall be
exercisable in accordance with the applicable provisions of the
Plan and this Option Agreement.  This Option shall become fully
vested and immediately exercisable upon a Change in Control.

     4.   Expiration of Option.
          --------------------

          (a)  This Option shall expire when exercised in full.
This Option (to the extent not previously exercised in full) also
shall expire immediately and automatically on the earlier of:


<PAGE>
               (i)  the date the Optionee's status as an employee
or director of the Company terminates for any reason whatsoever
other than death, retirement, disability or dismissal by the
Company other than for cause; or

               (ii) the date which is the tenth anniversary of
the Option Grant Date.

          (b)  In the event the Optionee's status as an employee
or director of the Company terminates as a result of his or her
retirement, disability, death or dismissal by the Company other
than for cause, this Option shall remain exercisable during its
term by the Optionee or his or her legal representatives, heirs,
executor or administrator, subject to and in accordance with the
Plan and this Option Agreement.

     5.   Method of Exercise.
          ------------------

          (a)  The Optionee may (subject to Sections 3 and 4 of
this Option Agreement) exercise this Option in whole or in part
(before the date this Option expires) on any normal business day
of the Company by (a) delivering written notice (in the form of
Exhibit A attached hereto) of the exercise of such Option
- ---------
("Notice to Exercise"), specifying the number of shares of Stock
to be purchased (in not less than 500 share denominations) and
signed by the Optionee, to the principal executive office of the
Company and (b) simultaneously paying to the Company the Exercise
Price.  The payment of such Exercise Price shall be made either
in cash or by check acceptable to the Committee, or in any
combination of cash and check which results in payment in full of
the Exercise Price.  This Option shall be deemed to be exercised
upon receipt by the Company of the written notice of exercise
accompanied by payment of the Exercise Price.  If the Notice to
Exercise is less than the total number of shares subject to the
Option, and the time for exercise has not expired, the Company
will provide Optionee with a revised Option Agreement for the
balance of the Shares then remaining unexercised, upon the same
terms and conditions as stated herein.

          (b)  In order to be considered timely exercised, the
written notice of exercise must be actually received in the
office of the Secretary of the Company before the end of normal
working hours on the last day of the period during which this
Option may be exercised.  However, if the last day of the period
during which this Option would be exercisable falls on a
Saturday, Sunday or holiday, the Notice to Exercise must be
actually received in the office of the Secretary of the Company
by the end of normal working hours on the last business day on
which the Company's offices are open for normal business which
immediately precedes the last date on which this Option may be
exercised.

     6.   Adjustment; Effect of Certain Transactions.
          ------------------------------------------

          (a)  The number of shares of Stock underlying this
Option shall be proportionately adjusted in the event of any
change in the outstanding shares of the Company through a merger,
consolidation, reorganization, recapitalization, stock dividend,
stock split, spin-off, combination or exchange of shares, or
other like change in the capital structure of the Company.

          (b)  In the event of a Change in Control (as defined in
the Plan), this Option shall terminate within 10 days after
notice to the Optionee and the Optionee shall receive, with

                                2
<PAGE>
respect to each share of Stock underlying this Option, an amount
of cash equal to the excess of the fair market value of such
share of Stock immediately prior to the occurrence of the Change
in Control transaction over the Exercise Price.

     7.   Nontransferable.  No rights granted under this Option
          ---------------
shall be transferable by the Optionee and such rights shall be
exercisable during the Optionee's lifetime only by the Optionee.
To the extent this Option Agreement provides for the exercise of
this Option after the death of the Optionee, the personal
representative of the Optionee's estate thereafter shall be
treated as the Optionee under this Option Agreement.

     8.   Employment and Termination.  Neither the Plan, this
          --------------------------
Option Agreement nor any transaction contemplated hereunder shall
give the Optionee the right to continue in employment by the
Company or shall adversely affect the right of the Company to
terminate the Optionee's employment with or without cause at any
time.

     9.   Stockholder Status.  The Optionee shall have no rights
          ------------------
as a stockholder with respect to any shares of Stock under this
Option Agreement until certificates for such shares have been
duly issued and delivered to the Optionee.  Except as otherwise
provided in Sections 10 or 11 hereof, the Company shall issue and
deliver such certificate(s) promptly following the exercise of
this Option as described in Section 5 hereof.

     10.  Other Laws.  The Company shall have the right to refuse
          ----------
to issue or transfer any Stock under this Option Agreement if the
Company acting in its absolute discretion determines that the
issuance or transfer of such Stock might violate any applicable
law or regulation, and any payment tendered in such event to
exercise this Option shall be promptly refunded to the Optionee.

     11.  Securities Registration.  In the event the shares of
          -----------------------
Stock issuable upon exercise of this Option have not been
registered under the Securities Act of 1933, as amended, at the
time this Option is exercised, the Optionee shall, if so
requested by the Company, concurrently with the exercise of this
Option (either in whole or in part) and as a condition to the
Company's obligation to issue and deliver a stock certificate for
such shares, deliver to the Company a written statement to the
effect that the Optionee is acquiring the Stock for his or her
own account for investment purposes only and not with a view to
resale or distribution thereof.

     12.  Tax Withholding.  The Optionee shall have the right to
          ---------------
satisfy any income tax or other applicable withholding
requirements arising out of the exercise of this Option by
electing to have the Company withhold Stock that otherwise would
be transferred to the Optionee as a result of the exercise of
this Option. To the extent the Optionee does not satisfy such
income tax or other applicable withholding requirements by
withholding Stock, the Company shall have the right upon the
exercise of this Option to take such action as the Company deems
necessary or appropriate to satisfy any income tax or other
applicable withholding requirements.

     13.  Entire Agreement; Governing Law. The Plan and this
          -------------------------------
Option Agreement constitute the entire agreement of the parties
with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and
the

                                3
<PAGE>
Optionee with respect to the subject matter hereof.  The Plan and
this Option Agreement shall be governed by the laws of the
Commonwealth of Kentucky.

     14.  Modification or Amendment.  This Option Agreement may
          -------------------------
not be modified or amended adversely to the Optionee's interest
except by means of a writing signed by the Optionee and the
Company.

     15.  Binding Effect.  This Option Agreement shall be binding
          --------------
upon the Company and the Optionee and their respective heirs,
executors, administrators and successors.

Attest                        KENTUCKY INVESTORS, INC.
                              (the "Company")


By: /s/ Wilma Yeary           By: /s/ Harry Lee Waterfield II
   ----------------------        ------------------------------
                                    Harry Lee Waterfield II,
                                    President



     The Optionee acknowledges receipt of a copy of the Plan and
represents that he or she is familiar with the terms and
provisions thereof, and hereby accepts this Option subject to all
of the terms and provisions thereof.  The Optionee hereby agrees
to accept as binding, conclusive and final all decisions or
interpretations of the Committee upon any questions arising under
the Plan or this Option Agreement.


Dated:  September 24, 1999    /s/ Helen S. Wagner
                              -----------------------------------
                              Helen S. Wagner ("Optionee")


                                4
<PAGE>
                 SCHEDULE I TO OPTION AGREEMENT

                 NOTICE OF ELECTION TO EXERCISE


TO:  Kentucky Investors, Inc.
     200 Capital Avenue
     Frankfort, Kentucky  40601


The undersigned Purchaser hereby elects to purchase
                                                    ---------
shares (the "Shares") of the common stock ($1.00 par value) of
Kentucky Investors, Inc. (the "Corporation") pursuant to the
terms of the Stock Option Agreement (the "Options"), dated as of
                ,       , by and between the undersigned and the
- ----------------  ------
Corporation, (which Options must be surrendered with this Notice
of Election To Exercise).

Payment in full (U.S. Funds) is hereby tendered in the aggregate
sum of $            , which sum represents shares times the per
        ------------
share purchase price of $        by:
                         -------

( )  Check to the Corporation's depository bank in accordance
     with your prior written instructions.

( )  By Delivery of Cash to the Corporation's address listed
above.

You are hereby requested to issue a certificate representing the
shares in the name(s), and to the address(es) as specified below:

Name:
     -----------------------------------------------------------
Street:                              Number of Shares:
          ---------------------------                 ----------
City:                          State:         Zip:
     --------------------------      ---------    --------------

Social Security or Tax I.D. Number:
                                   -----------------------------

Purchaser acknowledges that no formal memorandum, prospectus or
offering document of any kind has been delivered by the
Corporation with specific regard to the exercise of these
Options.  However, by virtue of the Purchaser's employment
relationship with, and activities on behalf of the Corporation,
sufficient business and other information has been made available
by the Corporation to enable Purchaser to fully evaluate the
investment potential of the Shares being acquired.  The
Corporation's representatives have provided information and
answered all material questions.

Date:
     ----------------         -----------------------------------
                              (Signature)


                              -----------------------------------
                              (Printed or Typed Name)



<PAGE>


If no registration statement as to the Options and the Shares is
effective as of the date of exercise, include the following
paragraph:

     The purchaser represents and warrants that it is purchasing
the Shares for investment and not with a view to distribution
thereof and understands and acknowledges that the Stock
Certificate(s) representing the Shares shall bear the following
legend:
          The shares represented by this certificate
          have not been registered or qualified for
          sale under the Securities Act of 1933, as
          amended (the "Act"), or any state securities
          or blue sky laws, and may not be sold,
          transferred or otherwise disposed of except
          pursuant to an exemption from registration or
          qualification thereunder.  The Corporation
          may require, as a condition to transfer of
          this certificate, an opinion of counsel
          satisfactory to the Corporation to the effect
          that such transfer will not be in violation
          of the Act or any such laws.




               Consent of Independent Auditors


We consent to the reference to our firm under the captions
"Experts," "Selected Financial Data," "The Share Exchange -
United States Federal Income Tax Consequences," "The Special
Meeting - Time and Place; Purpose" and "Legal Matters and
Tax Opinions" in the Registration Statement (Form S-4) and
related Prospectus of Kentucky Investors, Inc. for the
registration of 291,316 shares of its common stock and to
the incorporation by reference therein of our reports dated
March 24, 1999, with respect to the consolidated financial
statements and schedules of Kentucky Investors, Inc. and
Investors Heritage Life Insurance Company, included in their
respective Annual Reports (Form 10-K) for the year ended
December 31, 1998, filed with the Securities and Exchange
Commission.



                              /s/ Ernst & Young LLP

Louisville, Kentucky
September 24, 1999



     We hereby consent to the inclusion of our opinion letter to
the special committee of the Board of Directors of Investors
Heritage Life Insurance Company (the "Company") as an Appendix to
the Joint Proxy Statement/Prospectus relating to the proposed
share exchange with Kentucky Investors Inc. and the Company
contained in the Registration Statement on Form S-4 and Form
13E-3 of the Company filed with the Securities and Exchange
Commission, and to the references to our firm and such opinion in
such Joint Proxy Statement/Prospectus.



September 27, 1999       THE ROBINSON-HUMPHREY COMPANY, LLC





       -Proxy-INVESTORS HERITAGE LIFE INSURANCE COMPANY-Proxy-
            200 CAPITAL AVENUE, FRANKFORT, KENTUCKY 40601
     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Harry Lee Waterfield II and Jerry F.
Howell, or either of them, attorneys with full power of substitution
to vote as proxies for the undersigned at the special meeting of
stockholders of Investors Heritage Life Insurance Company to be held
on December   , 1999, or at any adjournment thereof, and vote as designated
            --
below with all powers the undersigned would possess, if present, upon
matters described in the Notice of Special Meeting and Proxy
Statement dated               , 1999 as follows:
                --------------

(1)  Approval and Adoption of the Share Exchange Agreement between
     Investors Heritage Life Insurance Company and Kentucky Investors,
     Inc.

          FOR                 AGAINST               ABSTAIN
- ---------            ---------             ---------


(2) On any other matter which may come before the special meeting or
    any adjournment thereof in accordance with their best judgement.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.

- ----------------------------------------------------------------

To be counted this proxy must be signed, dated and received by the
Corporate Secretary of Investors Heritage Life Insurance Company, 200
Capital Avenue, P. O. Box 717, Frankfort, Kentucky 40602, on or
before
                , 1999.
- ----------------

This proxy when properly executed will be voted in accordance with
instructions specified but in the absence of any instructions will be
voted "FOR".

Please sign exactly as name appears on address label. If shares of
stock are held jointly, all joint owners should sign. If signing as
attorney, administrator, executor, guardian, trustee or corporate
officer, please add your full title.


- ----------------------------------------------

- ----------------------------------------------
 Stockholder's signature

 Date                          , 1999
       ------------------------

PLEASE SIGN, DATE AND MAIL PROMPTLY IN THE ENCLOSED ENVELOPE.




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