FIRST YEARS INC
DEF 14A, 1996-04-12
MISCELLANEOUS PLASTICS PRODUCTS
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
FILED BY THE REGISTRANT /X/       FILED BY A PARTY OTHER THAN THE REGISTRANT / /
 
- - --------------------------------------------------------------------------------
 
Check the appropriate box:
/ / Preliminary Proxy Statement
/ / Amended Preliminary Proxy Statement
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
 
                              THE FIRST YEARS INC.
                (Name of Registrant as Specified In Its Charter)
 
                              THE FIRST YEARS INC.
                   (Name of Person(s) Filing Proxy Statement)
 
PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
/X/ $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
Item 22(a)(2) of Schedule 14A.
/ / $500 per each party to the controversy pursuant to Exchange Act Rule
14a-6(i)(3).
/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
   1) Title of each class of securities to which transaction applies:
 
   2) Aggregate number of securities to which transaction applies:
 
   3) Per unit price or other underlying value of transaction computed pursuant
      to Exchange Act
      Rule 0-11:
 
   4) Proposed maximum aggregate value of transaction:
 
   Set forth the amount on which the filing fee is calculated and state how it
   was determined.
 
/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.
 
   1) Amount Previously Paid:
 
   2) Form, Schedule or Registration Statement No.:
 
   3) Filing Party:
 
   4) Date Filed:
 
- - --------------------------------------------------------------------------------
<PAGE>   2
 
                              THE FIRST YEARS INC.
                                ONE KIDDIE DRIVE
                           AVON, MASSACHUSETTS 02322
                              TEL. (508) 588-1220

                            ------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                           TO BE HELD ON MAY 16, 1996
                            ------------------------
 
     Notice is hereby given that the Annual Meeting of Stockholders of The First
Years Inc. (the "Company") will be held on Thursday, May 16, 1996, at 10:30
a.m., local time, at the Marriott Courtyard Hotel, 100 Technology Center Drive,
Stoughton, Massachusetts, for the following purposes:
 
     1.  To elect two Class I Directors to the Board of Directors with terms
         expiring at the 1999 Annual Meeting of Stockholders.
 
     2.  To ratify the selection by the Board of Directors of Deloitte & Touche
         LLP as the Company's independent auditors for the fiscal year 1996.
 
     3..  To transact such other business as may properly come before the
          meeting or any adjournment or adjournments of the meeting.
 
     Stockholders of record at the close of business on March 22, 1996 will be
entitled to notice of and to vote at the meeting. The stock transfer books of
the Company will remain open.
 
     All stockholders are cordially invited to attend the meeting.
 
            STOCKHOLDERS ARE URGED TO MARK, SIGN AND RETURN PROMPTLY
                THE ACCOMPANYING PROXY IN THE ENCLOSED ENVELOPE
 
                                            By order of the Board of Directors

 
                                            Evelyn Sidman
                                                Clerk
Avon, Massachusetts
April 15, 1996
<PAGE>   3
 
                              THE FIRST YEARS INC.
                                ONE KIDDIE DRIVE
                           AVON, MASSACHUSETTS 02322
                              TEL. (508) 588-1220
 
                              PROXY STATEMENT FOR
                         ANNUAL MEETING OF STOCKHOLDERS
 
                                  MAY 16, 1996
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of The First Years Inc. (the "Company") for
use at the Annual Meeting of Stockholders to be held on Thursday, May 16, 1996,
at 10:30 a.m., local time, at the Marriott Courtyard Hotel, 100 Technology
Center Drive, Stoughton, Massachusetts and at any adjournments of that Meeting
("Meeting").
 
     The representation in person or by proxy by at least a majority of the
outstanding shares of the Company's Common Stock entitled to vote at the Meeting
is necessary to constitute a quorum for the Meeting. An affirmative vote of
holders of a majority of the shares of the Company's Common Stock, present or
represented, and entitled to vote at the Meeting, is required for the approval
of all the proposals presented to the Company's stockholders at the Meeting
other than the election of directors which requires a plurality of votes cast
for any nominee or nominees at the Meeting. An automated system administered by
the Company's transfer agent tabulates the votes.
 
     Abstentions and broker non-votes (i.e. shares held by brokers or nominees
as to which (i) instructions have not been received from the beneficial owners
and (ii) the broker or nominee does not have the discretionary authority to vote
on a particular matter) are counted as present or represented for purposes of
determining the presence or absence of a quorum for the Meeting. Abstentions are
entitled to vote and thus have the effect of a vote against a proposal other
than election of directors. In contrast, broker non-votes are not entitled to
vote and thus will have no effect on the outcome of a proposal.
 
     All proxies will be voted in accordance with the instructions contained in
the proxy and if no choice is specified, a proxy will be voted in favor of a
proposal unless it constitutes a broker non-vote. Any proxy may be revoked by a
stockholder at any time before it is exercised, by written or oral request to
Evelyn Sidman, Clerk of the Company. A proxy may also be revoked by a
stockholder attending the Meeting and voting in person.
 
     Only holders of Common Stock of record at the close of business on March
22, 1996 will be entitled to vote at the Meeting. On December 31, 1995, there
were outstanding 4,515,142 shares of Common Stock of the par value of $.10 per
share. All Common Stock share numbers included in this Proxy Statement reflect
the two-for-one split of the Company's Common Stock effected in the form of a
stock dividend which was paid on or about December 29, 1995. With respect to all
matters which will come before the Meeting, each stockholder may cast one vote
for each share registered in his name on the record date.
 
     The Company's Annual Report for the fiscal year ended December 31, 1995 was
mailed to the stockholders with the mailing of this Notice and Proxy Statement
on or about April 15, 1996.
 
                                        2
<PAGE>   4
<TABLE>

       COMMON STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth, to the knowledge of the Company, the
beneficial ownership of the Common Stock of the Company as of February 14, 1996
by (i) persons owning more than 5% of the Company's Common Stock, (ii) each
director of the Company, (iii) each of the executive officers named in the
Summary Compensation Table on page 8 who were serving as executive officers at
the end of the 1995 fiscal year and (iv) all directors and executive officers of
the Company as a group:
 
<CAPTION>
                                                                 AMOUNT AND
                                                                  NATURE OF
                                                                 BENEFICIAL       PERCENTAGE
             NAME AND ADDRESS OF BENEFICIAL OWNER               OWNERSHIP(1)       OF CLASS
             ------------------------------------               -------------     -----------
<S>                                                               <C>                <C>
Evelyn Sidman.................................................    1,163,400(2)        25.8%
     One Kiddie Drive
     Avon, MA

Jerome M. Karp................................................      160,520(3)         3.6%
     One Kiddie Drive
     Avon, MA

Ronald J. Sidman..............................................      552,670(4)        12.1%
     One Kiddie Drive
     Avon, MA

Benjamin Peltz................................................      354,468(5)         7.8%
     One Kiddie Drive
     Avon, MA

Fred T. Page..................................................       22,600(6)       *
     c/o The First Years Inc.
     One Kiddie Drive
     Avon, MA

Merton N. Alperin.............................................       19,000(7)       *
     c/o The First Years Inc.
     One Kiddie Drive
     Avon, MA

John N. Colantuone............................................       11,002(8)       *
     One Kiddie Drive
     Avon, MA

Wayne Shea....................................................       12,136(9)       *
     One Kiddie Drive
     Avon, MA

Adrian E. Roche...............................................        5,664(10)      *
     One Kiddie Drive
     Avon, MA

Santa Monica Partners, L.P....................................      346,000(11)        7.7%
     Two Madison Avenue
     Larchmont, NY

Quest Advisory Corp...........................................      347,672(12)        7.7%
Quest Management Company
Charles M. Royce
     1414 Avenue of the Americas
     New York, NY
</TABLE>
 
                                        3
<PAGE>   5
 
<TABLE>
<CAPTION>
                                                                 AMOUNT AND
                                                                  NATURE OF
                                                                 BENEFICIAL       PERCENTAGE
             NAME AND ADDRESS OF BENEFICIAL OWNER               OWNERSHIP(1)       OF CLASS
             ------------------------------------               -------------     -----------
<S>                                                               <C>                 <C>
All directors and executive officers as a group
     (12 persons).............................................    2,321,960(13)       49.6%
<FN> 
- - ---------------
 
* Less than 1% of outstanding shares of Common Stock.
</TABLE>
 
     (1) Unless otherwise indicated, each stockholder referred to above has sole
voting and investment power with respect to shares listed.
 
     (2) Includes 811,080 shares owned beneficially by Mrs. Sidman as the
Personal Representative of the estate of her late husband, Marshall B. Sidman.
Mrs. Sidman has sole voting and investment power over such shares.
 
     (3) Includes 114,000 shares owned beneficially by Mr. Karp's wife, Eleanor
J. Karp, who has sole voting and investment power with respect to such shares.
Mr. Karp disclaims any beneficial interest in such shares.
 
     (4) Includes 48,670 shares issuable to Mr. Sidman pursuant to currently
exercisable stock options.
 
     (5) Includes 34,668 shares issuable to Mr. Peltz pursuant to currently
exercisable stock options. 4,800 shares are owned jointly by Mr. and Mrs. Peltz.
 
     (6) Includes 19,000 shares issuable to Mr. Page pursuant to options, which
are either currently exercisable or will be exercisable within the next sixty
days.
 
     (7) Includes 19,000 shares issuable to Mr. Alperin pursuant to options,
which are either currently exercisable or will be exercisable within the next
sixty days.
 
     (8) Includes 11,002 shares issuable to Mr. Colantuone pursuant to currently
exercisable stock options.
 
     (9) Includes 11,336 shares issuable to Mr. Shea pursuant to currently
exercisable stock options.
 
     (10) Includes 5,664 shares issuable to Mr. Roche pursuant to currently
exercisable stock options.
 
     (11) As reported on Schedule 13D filed with the Securities and Exchange
Commission in August 1994, Lawrence J. Goldstein, general partner of Santa
Monica Partners, L.P., may be deemed to beneficially own 346,000 shares of the
Company's outstanding stock and shares voting and dispositive power with Santa
Monica Partners, L.P. over such shares.
 
     (12) As reported on Schedule 13G filed with the Securities and Exchange
Commission in February 1996, Quest Advisory Corp., Quest Management Company and
Charles M. Royce are members of a "group" within the meaning of Rule 13(d) (3)
of the Exchange Act of 1934; Quest Advisory Corp. has sole voting and
dispositive power over 304,072 shares; Quest Management Company has sole voting
and dispositive power over 43,600 shares; and Mr. Royce may be deemed to
beneficially own the shares of Quest Advisory Corp. and Quest Management Company
but disclaims beneficial ownership of the shares held by each.
 
     (13) The total for all directors and executive officers as a group includes
169,840 shares issuable to the directors and officers pursuant to currently
exercisable stock options or to options exercisable within the next 60 days. The
total also includes shares owned beneficially by spouses which have been counted
only once.
 
                                        4
<PAGE>   6
 
                             ELECTION OF DIRECTORS
                                (NOTICE ITEM 1)
 
     The Company's Board of Directors is divided into three classes, with
members of each class holding office for staggered three-year terms. Currently
the three classes -- Class I, Class II and Class III -- consist of two directors
each, whose terms expire, respectively, at the 1996, 1997 and 1998 Annual
Meeting of Stockholders. At each Annual Meeting of Stockholders, a Class of
directors are elected for a term of three years or until their successors are
chosen and qualified. The two Class I directors elected at this Meeting will be
elected to serve until the 1999 Annual Meeting of Stockholders.
 
     The Board of Directors has fixed the number of directors at six and has
designated as Class I director nominees Jerome M. Karp and Fred T. Page. Each of
the nominees is currently a Class I director of the Company.
 
     The persons named in the proxy will vote to elect Jerome M. Karp and Fred
T. Page as Class I directors, unless authority to vote for the election is
withheld by marking the proxy to that effect, or the proxy is marked with the
names of directors as to whom authority to vote is withheld. If a nominee
becomes unavailable, the person acting under the proxy may vote the proxy for
the election of a substitute. It is not presently contemplated that any of the
nominees will be unavailable.

<TABLE>
 
     Set forth below is certain information furnished to the Company by each
director of the Company (including the two nominees for Class I director).
Information regarding the number of shares of the Company's Common Stock
beneficially owned by each of them, directly or indirectly, as of February 14,
1996, appears on pages 3 and 4:
 
                 NOMINEES FOR ELECTION AS CLASS I DIRECTORS --
             TERMS EXPIRING AT THE 1999 ANNUAL STOCKHOLDERS MEETING
 
<CAPTION>
                                                                                          YEAR
                                                                                          FIRST
                                                                                          BECAME
               NAME AND PRINCIPAL OCCUPATION OR EMPLOYMENT(1)(2)                  AGE     DIRECTOR
- - --------------------------------------------------------------------------------  ---     ----
<S>                                                                                <C>    <C>
Jerome M. Karp, Vice Chairman of the Board of Directors.........................   68     1969
Fred T. Page, President -- Network Services, Southern New England
  Telecommunications Corporation................................................   49     1988
 
                CLASS II DIRECTORS -- TERMS EXPIRING AT THE 1997
                          ANNUAL STOCKHOLDERS MEETING
 
Evelyn Sidman, Clerk of the Company.............................................   82     1979
Merton N. Alperin, CPA and Financial Consultant.................................   73     1988
 
               CLASS III DIRECTORS -- TERMS EXPIRING AT THE 1998
                          ANNUAL STOCKHOLDERS MEETING
 
Ronald J. Sidman, Chairman of the Board, Chief Executive Officer and
  President.....................................................................   49     1975
Benjamin Peltz, Senior Vice President and Treasurer.............................   56     1975
<FN> 
- - ---------------
 
     (1) Jerome M. Karp has been employed by, and held the same position with,
the Company for over five years. Mr. Page has been President -- Network Services
of Southern New England Telecommunications Corporation ("SNET") since January
1994 and has been with SNET for over five years. Mr. Ronald J.
</TABLE>
 
                                        5
<PAGE>   7
 
Sidman has served as President of the Company for over five years and was
elected to the offices of Chairman of the Board and Chief Executive Officer on
March 28, 1995. Benjamin Peltz has been employed by, and held the same position
with the Company for over five years. Mr. Alperin, a Certified Public
Accountant, has been a financial consultant for over five years and was Chairman
of the Board of Public Accountancy of Massachusetts for the years 1979, 1982 and
1984. Evelyn Sidman has been employed by, and held the same position with, the
Company for over five years.
 
     (2) Evelyn Sidman is the mother of Ronald J. Sidman. Benjamin Peltz is Mrs.
Sidman's son-in-law.
 
COMMITTEES OF THE BOARD
 
     The Board of Directors of the Company has an Audit Committee and a
Compensation Committee. It does not have a Nominating Committee.
 
     The Audit Committee is responsible for reviewing the Company's financial
statements. Among other matters, the Audit Committee reviews the Company's
expenditures, reviews the Company's internal accounting controls and financial
statements, reviews with the Company's independent auditors the scope of their
audit, their independent auditors' report and recommendations, and recommends
the selection of the Company's independent auditors. During 1995, the Audit
Committee, which consists of Messrs. Alperin and Page, held two meetings.
 
     The Compensation Committee is responsible for approving and reporting to
the Board of Directors on the annual compensation for all executive officers
including salaries, fringe benefits and incentive compensation paid to the
executive officers under the Company's 1995 Restated Annual Incentive Plan
("Annual Incentive Plan"). The Committee is also responsible for both
administering and granting stock options, stock appreciation rights, stock
awards, and other awards under the Company's 1993 Equity Incentive Plan. During
1995, the Compensation Committee, which consists of Messrs. Alperin, and Page,
held three meetings.
 
     During 1995, the Board of Directors held eleven meetings. Each director
attended at least 75% of the aggregate number of meetings of the Board of
Directors and all Committees of the Board on which he or she then served.
 
COMPENSATION OF DIRECTORS
 
     The Company pays each director who is not an employee of the Company an
annual retainer of $12,500 for Board service, plus attendance fees of $750 per
meeting for each Board or committee meeting attended. The Company also
reimburses expenses incurred in connection with service on the Board.
 
     Non-employee directors are also eligible to receive an option each year to
purchase 3,000 shares of the Company's common stock under the Company's 1993
Stock Option Plan for Non-employee Directors (the "Directors Plan"). The
Directors Plan was amended in 1995 to provide for a one-time grant of an option
for 10,000 shares to each non-employee Board member who has been in office for
at least three years. Under this Plan, the exercise price is equal to the fair
market value per share of the Company's Common Stock on the date of the grant.
Pursuant to this Plan, on May 18, 1995, each of Messrs. Alperin and Page were
granted options to purchase 13,000 shares of Common Stock at an exercise price
of $9.25 per share.
 
     Each stock option for 3,000 shares granted under the Directors Plan becomes
fully exercisable one year after the date of the grant while each option for
10,000 shares becomes fully exercisable six months from the date of grant. An
optionee generally may exercise an option granted under the Directors Plan, to
the extent vested, only while he or she is a director of the Company and for up
to three months thereafter. If a director's service terminates as a result of
death, each exercisable option will remain exercisable for a period of one year.
In the event of any merger, consolidation, sale of substantially all of the
Company's assets or dissolution or
 
                                        6
<PAGE>   8
 
liquidation of the Company ("transactions"), all options outstanding under the
Directors Plan that are not otherwise exercisable will become immediately
exercisable at least twenty (20) days prior to the effective date of such
transaction. Unexercised options expire ten years after the date of grant.
 
                       COMPENSATION AND OTHER INFORMATION
                         CONCERNING EXECUTIVE OFFICERS
 
EXECUTIVE OFFICERS
 
     In addition to the incumbent directors and nominees for Class I director,
as to whom information is furnished in the table on page 5, the executive
officers of the Company also include the following:
 
     Joseph M. Connolly, age 55, has been Vice President of Operations of the
Company since May 1979.
 
     John N. Colantuone, age 58, has been Vice President of Materials and
Engineering of the Company since March 1989.
 
     Mark H. Dall, age 52, has been Vice President of Information Services since
January 1985.
 
     Adrian E. Roche, age 40, has been Vice President of World Wide Marketing
since January 1995. From January, 1992 until December, 1994, Mr. Roche was the
Vice President of European Sales of the Company. From 1989 to 1991, Mr. Roche
held several managerial positions with Fisher-Price KiddieCraft in the United
Kingdom, the last of which was Managing Director.
 
     Wayne Shea, age 41, has been Vice President of World Wide Sales &
Merchandising since January 1995. From July, 1991 to December, 1994, Mr. Shea
was the Vice President of Service & Merchandising of the Company and from
January 1985 to June 1991 Mr. Shea was Director of Merchandising of the Company.
 
     John R. Beals, age 41, has been the Controller of the Company since July
1985 and Assistant Treasurer of the Company since January 1990.
 
                                        7
<PAGE>   9
 
EXECUTIVE COMPENSATION

<TABLE>
 
     The following table sets forth the annual and long-term compensation for
the fiscal years ended December 31, 1993, 1994 and 1995 paid or accrued by the
Company to each of the following (i) the Company's Chief Executive Officer; and
(ii) the Company's four most highly paid executive officers who earned more than
$100,000 in the 1995 fiscal year (collectively, the "named officers").
 
                                              SUMMARY COMPENSATION TABLE
- - ------------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                    LONG-TERM
                                                                                COMPENSATION AWARDS
                                                       ANNUAL COMPENSATION     ---------------------
            NAME AND                                   -------------------     SECURITIES UNDERLYING        ALL OTHER
       PRINCIPAL POSITION                     YEAR     SALARY     BONUS(1)           OPTIONS(2)          COMPENSATION(3)
- - ------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>     <C>         <C>                 <C>                    <C>
Ronald J. Sidman*                             1995    $214,384    $276,667            20,000                 $30,642
Chairman of the Board                         1994     193,539     159,291            10,000                  29,319
  of Directors, Chief                         1993     220,954           0            53,000                  43,770
  Executive Officer and President

Marshall B. Sidman**                          1995      44,165           0                 0                  51,000
Chairman of the Board of                      1994     172,562      57,323                 0                  51,096
  Directors and Chief Executive Officer       1993     197,830           0                 0                  61,500

Benjamin Peltz                                1995     177,363     140,333            10,000                  35,817
Senior Vice President,                        1994     159,645      88,646             8,000                  34,523
  Treasurer and Director                      1993     182,803           0            39,000                  47,945

John N. Colantuone                            1995     112,671      38,442             3,000                  17,228
Vice President of                             1994     105,974      34,929             5,000                  11,952
  Materials and Engineering                   1993     101,342           0            10,000                  17,544

Wayne Shea                                    1995     116,162      39,760             4,000                  17,444
Vice President of                             1994     101,024      33,323             5,000                  11,270
  World Wide Sales &  Merchandising           1993      98,420           0            10,000                  16,944
 
Adrian E. Roche                               1995     111,822      37,359             2,000                  10,865
Vice President of                             1994      92,853      29,821             5,000                   8,709
  World Wide Marketing                        1993      85,118           0            10,000                   8,218

- - ---------------
<FN> 
(1) The bonus amounts were earned by these individuals in fiscal year 1995 and
    1994 under the Company's Annual Incentive Plan. The Company did not make any
    bonus payments to the named officers for services rendered during the 1993
    fiscal year.
 
(2) These numbers represent options to purchase shares of the Company's Common
    Stock granted pursuant to the Company's 1993 Equity Incentive Plan and have
    been adjusted to reflect the Company's 2-for-1 stock split in December 1995.
    See "Options/ SAR Grants in Last Fiscal Year" for more detailed information
    on such options.
 
(3) The amounts shown in this column reflect (i) insurance premium payments made
    on behalf of the following named officers by the Company during the 1995
    fiscal year for life insurance policies: Marshall B. Sidman -- $51,000;
    Ronald J. Sidman -- $12,770; and Benjamin Peltz -- $17,945; and (ii)
    contributions made by the Company to the Company's defined contribution
    pension and 401(k) plans on behalf of the following named officers: Ronald
    J. Sidman -- $17,872; Benjamin Peltz -- $17,872; John N. Colantuone --
    $17,228; Wayne Shea -- $17,444; and Adrian E. Roche -- $10,865.
 
  * Mr. Ronald J. Sidman was elected to the offices of Chairman of the Board and
    Chief Executive Officer on March 28, 1995.
 
 ** Mr. Marshall B. Sidman died on March 24, 1995.
</TABLE> 
                                        8
<PAGE>   10
<TABLE>
 
OPTION GRANTS IN THE LAST FISCAL YEAR
 
     The following table sets forth grants of stock options pursuant to the
Company's 1993 Equity Incentive Plan during the 1995 fiscal year to the named
officers reflected in the Summary Compensation Table above:
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
- - --------------------------------------------------------------------------------
 
<CAPTION>
                                                                             POTENTIAL REALIZABLE
                                                                            VALUE AT ASSUMED ANNUAL
                     NUMBER OF     PERCENTAGE OF                             RATES OF STOCK PRICE
                     SECURITIES  TOTAL OPTIONS/SARS                         APPRECIATION FOR OPTION
                     UNDERLYING      GRANTED TO     EXERCISE                        TERM(2)
                    OPTIONS/SARS    EMPLOYEES IN    PRICE PER  EXPIRATION   -----------------------
       NAME          GRANTED(1)     FISCAL YEAR     SHARE(1)      DATE          5%          10%
- - ---------------------------------------------------------------------------------------------------
<S>                    <C>              <C>          <C>         <C>          <C>         <C>
Marshall B. Sidman          0
Ronald J. Sidman       20,000           19.4%        $ 9.831     3/23/00      $31,510     $91,254
Benjamin Peltz         10,000            9.7           8.938     3/23/00       24,693      54,564
John N. Colantuone      3,000            2.9           8.938     3/23/00        7,408      16,369
Wayne Shea              4,000            3.9           8.938     3/23/00        9,877      21,826
Adrian E. Roche         2,000            1.9           8.938     3/23/00        4,939      10,913

<FN> 
- - ---------------
 
(1) All of the amounts shown in the table above have been adjusted to reflect
    the Company's 2-for-1 stock split in December, 1995. Incentive stock options
    were granted in 1995 pursuant to the Company's 1993 Equity Incentive Plan
    (the "Plan"). The exercise price of the options granted to all the named
    officers, other than Mr. Ronald J. Sidman, was equal to the fair market
    value (the closing sale price) of the Company's shares on the date of the
    grant, March 23, 1995. The exercise price of the options granted to Mr.
    Sidman was 110% of the fair market value of the Company's shares on such
    date. The options are exercisable in three equal annual installments
    beginning on March 23, 1996. The post-retirement exercise period for
    exercisable options is generally three months. In the event the Company is
    acquired (through consolidation or merger or sale of substantially all of
    the Company's assets), all outstanding stock options terminate unless the
    Committee administering the Plan, in its discretion, accelerates the
    exercisability of the outstanding options.
 
(2) In accordance with the rules of the Securities and Exchange Commission, the
    amounts shown on this table represent hypothetical gains that could be
    achieved for the respective options if exercised at the end of the option
    term. These gains are based on assumed rates of stock appreciation of 5% and
    10% compounded annually from the date the respective options were granted to
    their expiration date. The gains shown are net of the option exercise price,
    but do not include deductions for taxes or other expenses associated with
    the exercise. Actual gains, if any, on stock option exercises will depend on
    the future performance of the Company's common stock, the optionholder's
    continued employment through the option period, and the date on which the
    options are exercised.
</TABLE>
                                        9
<PAGE>   11
 
OPTION EXERCISES AND FISCAL YEAR-END VALUES

<TABLE> 

     The following table sets forth information with respect to options to
purchase the Company's Common Stock granted under the Company's 1993 Equity
Incentive Plan including the number of unexercised options outstanding on
December 31, 1995 and the value of such unexercised options on December 31,
1995.
 <CAPTION> 
                            AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                                  AND FISCAL YEAR-END OPTIONS/SAR VALUES
- - --------------------------------------------------------------------------------------------------------

                                                  NUMBER OF SECURITIES
                                                       UNDERLYING               VALUE OF UNEXERCISED
                                                UNEXERCISED OPTIONS/SARS        IN-THE-MONEY OPTIONS
                                                  AT FISCAL YEAR END(1)         AT FISCAL YEAR END(2)
                   SHARES ACQUIRED   VALUE     ---------------------------   ---------------------------
NAME                 ON EXERCISE    REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- - --------------------------------------------------------------------------------------------------------
<S>                      <C>        <C>           <C>            <C>           <C>            <C>
Marshall B. Sidman          --           --            0              0               0              0
Ronald J. Sidman            --           --       38,670         44,330        $197,300       $148,800
Benjamin Peltz              --           --       28,668         28,332         161,400        125,400
John N. Colantuone          --           --        8,336          9,664          47,600         45,300
Wayne Shea                  --           --        8,336         10,664          47,600         47,300
Adrian E. Roche          5,002      $25,322        4,998          7,000          29,000         32,900

- - ---------------
<FN> 
     (1) All of these amounts have been adjusted to reflect the Company's
         2-for-1 stock split effected in December, 1995.
 
     (2) Value is based on the difference between the option exercise price and
         the fair market value at 1995 fiscal year end ($10.875 per share -- the
         closing sale price on the Nasdaq National Market) multiplied by the
         number of shares underlying the option.
</TABLE>
 
EMPLOYMENT AGREEMENTS
 
     In August, 1994, the Company entered into an employment agreement (the
"Agreement") with Mr. Jerome M. Karp ("Mr. Karp"). The Agreement provides that
Mr. Karp will continue to be employed by the Company on a reduced-time basis for
a period of five years until his retirement from the Company in August, 1999
(the "Term") and will continue to serve as the Vice Chairman of the Board of
Directors subject to election by the Board of Directors. The Agreement provides
for an annual salary of $100,000 and participation by Mr. Karp in the benefits
and benefit plans provided by the Company to its executive officers during the
Term, except the Company's Annual Incentive Plan and 1993 Equity Incentive Plan.
 
     If Mr. Karp terminates the Agreement for any reason, or if Mr. Karp is
terminated for cause, his right to salary and the benefits terminate. In the
event of Mr. Karp's death, the Company will pay to Mr. Karp's legal
representative the lesser of $100,000 or the balance of salary due Mr. Karp in
the fifth year of the Term. In the event Mr. Karp becomes disabled, the Company
will pay Mr. Karp the sum of $100,000 in 12 equal monthly installments. In the
event of certain corporate transactions (merger, sale of all or substantially
all of the Company's assets, or sale of a majority of the Company's Common
Stock) the Agreement terminates and the Company will pay Mr. Karp in a lump sum
payment, the lesser of $100,000 or the balance of salary due Mr. Karp in the
fifth year of the Term.
 
     As additional consideration for entering into the Agreement, Mr. Karp has
agreed not to disclose the Company's confidential information and not to compete
with the Company or solicit its employees or customers during the Term and for a
five-year period following termination of his employment.
 
     On March 23, 1995, the Company entered into employment agreements (the
"Agreements") with Messrs. Ronald J. Sidman and Benjamin Peltz (the
"Executives"). Unless otherwise indicated, the provisions
 
                                       10
<PAGE>   12
 
of the Agreements are substantially similar. The respective Agreements provide
that, initially, Mr. Sidman will serve as President and Mr. Peltz will serve as
Senior Vice President and Treasurer of the Company, in each case for a term of
five years, provided, however, that the Agreements are automatically renewed for
additional three-year periods unless either party gives the other party notice
of termination at least 90 days prior to the expiration of the initial or any
renewal term (the "Term"). The initial base salaries under the Agreements are
$214,000 for Mr. Sidman and $177,000 for Mr. Peltz, which amounts may be
increased or decreased during the Term in the discretion of the Compensation
Committee ("Salary"). The Executives are also entitled to participate in the
Company's Annual Incentive Plan ("Annual Bonus"), the Company's 1993 Equity
Incentive Plan, and the benefits and benefit plans provided by the Company to
its other executive officers during the Term ("Benefits").
 
     If an Executive is terminated for cause, the Salary and Benefits of the
Executive cease immediately and the Executive will not be entitled to receive an
Annual Bonus for the year in which the termination for cause occurs. In the
event of an Executive's death, the Company will pay the Executive's legal
representative an amount equal to his Salary then in effect, in 12 equal monthly
installments. In the event an Executive becomes disabled, the Executive will
receive an amount equal to his Salary then in effect, in 12 equal monthly
installments. Any Annual Bonus amounts due an Executive in the year of his death
or disability will be paid on a pro rata basis. In the event the Company or an
Executive terminates the Agreement for any reason (other than death, disability
or cause), any Annual Bonus to which an Executive is entitled will be paid on a
pro rata basis.
 
     In consideration for their obligation not to disclose the Company's
confidential information and not to compete with the Company or solicit its
employees during the Term and for a two-year period following termination of
their employment by either party for any reason (other than death, disability or
cause), the Executives will receive their Salary and Benefits (then in effect)
for such two year period less any amount earned by the Executives from other
employment during such period.
 
                      BOARD COMPENSATION COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION
 
     The Compensation Committee, consisting of the Company's two non-employee
directors, is responsible for establishing the compensation of the Company's
executive officers and administering and granting stock options and other awards
to the Company's executive officers under the Company's 1993 Equity Incentive
Plan. The Committee has furnished this report concerning compensation of the
executive officers for the fiscal year ended December 31, 1995.
 
     The compensation of the executive officers in 1995 consisted of base
salary, stock option awards and annual incentive cash awards under the Company's
Annual Incentive Plan.
 
BASE SALARY
 
     At the beginning of each fiscal year the Committee establishes the base
salaries of the Chief Executive Officer ("CEO") and the Company's other
executive officers. The base salaries of these executive officers are based on
general salary information on companies of similar size, and the Committee
believes such salary levels are in the mid-range for such companies. The
executive officers' salaries are also based on the responsibilities, experience,
and individual performance of each officer, taking into account the past and
expected future contributions to the Company of such officer.
 
     In addition, the Committee also considers the per-share earnings of the
Company, the Company's growth in net earnings and sales over the years, the
market valuation of the Company's Common Stock, and current economic and
business conditions in determining the base salaries of the executive officers.
Based on all these considerations, the Committee established for fiscal year
1995 an increase of approximately 10% in the base salaries of Messrs. Marshall
B. Sidman, Ronald J. Sidman and Benjamin Peltz (the "Senior Executive
 
                                       11
<PAGE>   13
 
Officers") so as to make their 1995 base salaries equal to their base salaries
in 1992. The base salaries for the other executive officers of the Company were
increased with a cost-of-living adjustment; however, the base salaries of two
executive officers were increased as a result of promotions during 1995 and the
assumption of additional duties. In August 1994, the Company entered into a
5-year employment agreement with Jerome M. Karp, under which Mr. Karp will
continue to be employed by the Company, on a reduced-time basis. Such agreement
reduced his base salary to $100,000 per annum (see "Employment Agreements").
 
ANNUAL INCENTIVE PLAN
 
     Each executive officer was eligible to receive an annual incentive cash
payment for 1995 under the Company's Annual Incentive Plan. Payment of such
incentive awards to the officers under the Annual Incentive Plan was contingent
upon the Company's achievement in 1995 of substantial net earnings in relation
to varying profit targets established by the Committee. The Committee determined
that in the event the Company achieved the profit targets in 1995, a bonus pool
equal up to 6% of pre-tax profit (after payment of bonuses to all other
executive officers and employees) would be divided amongst the Senior Executive
Officers (excluding the late Marshall B. Sidman) according to a pre-determined
formula. The payment to the other executive officers for 1995 was equal to 34%
of an officer's base salary.
 
STOCK OPTIONS
 
     In order to align the interests of senior management and the Company's
other executive officers towards the enhancement of corporate value, and to
further motivate the Company's executive officers to concentrate on the
long-term growth of the Company, the Company in 1995 granted options to purchase
the Company's stock to the President and the Treasurer, and other executive
officers. Such stock options were not granted pursuant to any formula. No
options were granted to the Vice Chairman of the Board, who concurred with the
Committee that the long-term interests of the Company's stockholders would best
be served by providing incentive to the Company's other executive officers in
order to further increase their individual contributions to the Company and
assist the Company to achieve its strategic goals.
 
SECTION 162(M) OF THE INTERNAL REVENUE CODE
 
     The new Section 162(m) of the Internal Revenue Code of 1986 (the "Code")
limits a company's ability to take a deduction for federal tax purposes for
certain compensation paid to its executive officers. The Company currently
expects that all compensation payable to executive officers during fiscal year
1995 will be deductible by the Company for federal income tax purposes. The
Committee's policy with respect to compensation to be paid to executive officers
is to structure compensation payments to executive officers so as to be
deductible under Section 162(m).
 
     Submitted by the Compensation Committee of the Company's Board of
Directors:
 
                 Merton N. Alperin                 Fred T. Page
 
                                       12
<PAGE>   14
 
                            STOCK PERFORMANCE CHART

<TABLE>
 
     The following graph compares the cumulative total stockholder return on the
Company's common stock during the five fiscal years ended December 31, 1995 with
the cumulative total return on the NASDAQ-USA Index and the NASDAQ SIC #30
Index. The comparison assumes that the value of the investment in the Company's
common stock and in each index was $100 on December 29, 1990 and that all
dividends were reinvested.
 

<CAPTION>
   MEASUREMENT PERIOD        THE FIRST                 NASDAQ -SIC
  (FISCAL YEAR COVERED)      YEARS INC.   NASDAQ - USA     #30
         <S>                   <C>          <C>          <C>
         1990                  100.00       100.00       100.00
         1991                  191.30       160.55       197.04
         1992                  178.57       186.85       176.47
         1993                  146.53       214.50       182.59
         1994                  286.34       209.67       161.99
         1995                  326.62       296.51       177.16
</TABLE>
 
     Note: The stock price performance shown on the graph above is not
necessarily indicative of future price performance. Information used in the
graph was obtained from the Center for Research in Security Prices (CRSP) at the
University of Chicago, a source believed to be reliable, but the Company is not
responsible for any errors or omissions in such information.
 
     The list of firms on the NASDAQ exchange changes constantly and CRSP
continuously updates its data on NASDAQ stock prices; therefore, the performance
of the NASDAQ indexes may vary slightly from one proxy statement to the next.
 
                      COMPLIANCE WITH SECTION 16(A) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors and executive officers and persons who beneficially own more than ten
percent of the Company's Common Stock, to file initial reports of ownership and
reports of changes in ownership with the Securities and Exchange Commission (the
"SEC"). Executive officers, directors and greater than ten percent Stockholders
are required by SEC regulations to furnish the Company with copies of all
Section 16(a) forms they file.
 
     To the Company's knowledge, based solely on a review of the copies of such
reports furnished to the Company and written representations from the Company's
executive officers and directors that no other
 
                                       13
<PAGE>   15
 
reports are required, during 1995 all Section 16(a) filing requirements
applicable to the executive officers, directors and greater than ten percent
beneficial owners were complied with.
 
                 INFORMATION REGARDING AUDITORS OF THE COMPANY
                                (NOTICE ITEM 2)
 
     Deloitte & Touche LLP were the Company's auditors for the fiscal year ended
December 31, 1995, and the Board of Directors has selected them to act as
auditors for the fiscal year 1996, subject to ratification of such selection by
the stockholders. Unless otherwise directed by the stockholders, proxies will be
voted for a resolution ratifying the appointment by the Board of Directors of
Deloitte & Touche LLP as the independent auditors for the fiscal year 1996.
 
     A representative of Deloitte & Touche LLP is expected to attend the
Meeting, will have the opportunity to make a statement if he or she desires to
do so and will be available to respond to appropriate questions from
stockholders.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE
RATIFICATION OF THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS INDEPENDENT AUDITORS
FOR THE FISCAL YEAR 1996. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE SO
VOTED UNLESS STOCKHOLDERS SPECIFY OTHERWISE.
 
                                 OTHER MATTERS
 
     Management does not know of any other matters which may come before the
Meeting. However, if any other matters are properly presented to the Meeting, it
is the intention of the persons named in the accompanying proxy to vote, or
otherwise to act, in accordance with their judgment on such matters.
 
     All costs of solicitation of proxies will be borne by the Company. In
addition to solicitations by mail, the Company's directors, officers and regular
employees, without additional remuneration, may solicit proxies by telephone and
personal interviews. Brokers, custodians and fiduciaries will be requested to
forward proxy soliciting material to the owners of stock held in their names and
the Company will reimburse them for their out-of-pocket expenses in this
connection.
 
                                       14
<PAGE>   16
 
DEADLINE FOR SUBMISSION OF STOCKHOLDER PROPOSALS
 
     Proposals of stockholders intended to be presented at the 1997 Annual
Meeting of Stockholders must be received by the Company at its principal
executive offices not later than December 10, 1996 for inclusion in the proxy
statement for that meeting.
 
                                            By Order of the Board of Directors

 
                                            EVELYN SIDMAN
                                                Clerk
 
Dated: April 15, 1996
 
THE BOARD OF DIRECTORS HOPES THAT STOCKHOLDERS WILL ATTEND THE MEETING. WHETHER
OR NOT YOU PLAN TO ATTEND, YOU ARE URGED TO COMPLETE, DATE, SIGN AND RETURN THE
ENCLOSED PROXY IN THE ACCOMPANYING ENVELOPE. PROMPT RESPONSE WILL GREATLY
FACILITATE ARRANGEMENTS FOR THE MEETING AND YOUR COOPERATION WILL BE
APPRECIATED. STOCKHOLDERS WHO ATTEND THE MEETING MAY VOTE THEIR STOCK PERSONALLY
EVEN THOUGH THEY HAVE SENT IN THEIR PROXIES.
 
                                       15
<PAGE>   17
                            THE FIRST YEARS INC.
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
        FOR USE AT THE ANNUAL MEETING OF STOCKHOLDERS -- MAY 16, 1996

The undersigned stockholder of The First Years Inc. (the "Company") hereby
appoints Ronald J. Sidman, Benjamin Peltz and Gitta M. Kurlat (each with power
to act without the others and with power of substitution) proxies to represent
the undersigned at the Annual Meeting of the Stockholders of the Company to be
held on May 16, 1996 and at any adjournment thereof, with all the power the
undersigned would possess if personally present, and to vote, as designated on
the reverse side of this card, all shares of Common Stock of the Company which
the undersigned may be entitled to vote at said Meeting, hereby revoking any
proxy heretofore given.

Each of the matters referred to on the reverse side of this card is more fully
described in the Notice of and Proxy Statement for the Meeting, receipt of
which is hereby acknowledged. THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE
FOR ITEMS (1) AND (2) AND THAT YOU GRANT THE PROXIES DISCRETIONARY AUTHORITY 
TO VOTE UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING. THE 
SHARES REPRESENTED BY THIS PROXY WILL BE VOTED IN ACCORDANCE WITH THE 
SPECIFICATIONS MADE ABOVE. IF NO SPECIFICATION IS MADE, THE PROXY WILL BE VOTED 
IN ACCORDANCE WITH THE BOARD OF DIRECTOR'S RECOMMENDATIONS UNLESS IT IS A 
BROKER NON-VOTE.

- - --------------------------------------------------------------------------------
                PLEASE VOTE, DATE, AND SIGN ON OTHER SIDE AND
                     RETURN PROMPTLY IN ENCLOSED ENVELOPE
- - --------------------------------------------------------------------------------
Please sign this proxy exactly as your name appears on the books of the
Company. Joint owners should each sign personally. Trustees and other
fiduciaries should indicate the capacity in which they sign, and where more
than one name appears, a majority must sign. If a corporation, this signature
should be that of an authorized officer who should state his or her title.

HAS YOUR ADDRESS CHANGED?                 DO YOU HAVE ANY COMMENTS?
____________________________________      ______________________________________

____________________________________      ______________________________________

____________________________________      ______________________________________



<TABLE>
<CAPTION>

/X/ PLEASE MARK VOTES 
    AS IN THIS EXAMPLE

<S>                                                                   <C>
                                                  With   For All
                                           For    hold   Except                                                For  Against  Abstain
   1.)  Election of Class I Directors:     / /    / /     / /         2.)  Proposal to ratify the selection
                                                                           of Deloitte & Touche LLP as  
        JEROME M. KARP, FRED T. PAGE                                       auditors for the Company for the
                                                                           fiscal year 1996.                   / /     / /     / /
   If you do not wish your shares voted "FOR" a particular 
   nominee, mark the "FOR ALL EXCEPT" box and strike a line           3.)  In their discretion, the Proxies are authorized to
   through the nominee(s) name. Your shares will be voted                  vote upon such other busines as may properly come
   for the remaining nominee(s).                                           before the meeting or any adjournment thereof.
                                                                           
   RECORD DATE SHARES:                                                     Mark box at right if comments or address change    / /   
                                                                           have been noted on the reverse side of this card.

             REGISTRATION                                                    

Please be sure to sign and date this Proxy         Date               
                                                                      
                                                                      
                                                                      
Shareholder sign here                    Co-owner sign here           
                                                                      
</TABLE>                                                              



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