FIRST YEARS INC
10-Q, 1999-08-13
MISCELLANEOUS PLASTICS PRODUCTS
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<PAGE>   1
                                    FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934


For The Quarter Ended                        June 30, 1999
                      ----------------------------------------------------------


Commission file number                          0-7024
                      ----------------------------------------------------------


                              THE FIRST YEARS INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


        Massachusetts                                            04-2149581
- --------------------------------------------------------------------------------
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                              identification No.)


                One Kiddie Drive, Avon, Massachusetts 02322-1171
- --------------------------------------------------------------------------------
               (Address of principal executive offices) (Zip Code)


                                 (508) 588-1220
- --------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)


- --------------------------------------------------------------------------------
              (Former name, former address and former fiscal year,
                          if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes [X]   No [ ].

The number of shares of Registrant's common stock outstanding on July 31, 1999
was 10,319,157.





<PAGE>   2

                              THE FIRST YEARS INC.


                                      INDEX



PART I - FINANCIAL INFORMATION:                                             Page

Condensed Consolidated Balance Sheets                                          1

Condensed Consolidated Statements of Income                                    2

Condensed Consolidated Statements of Cash Flows                                3

Notes to Condensed Consolidated Financial Statements                         4-5

Management's Discussion and Analysis of Financial
  Condition and Results of Operations                                        6-9

PART II - OTHER INFORMATION

Other information                                                          10-12

SIGNATURES                                                                    12

EXHIBIT INDEX                                                                 13



















<PAGE>   3
                              THE FIRST YEARS INC.
                      Condensed Consolidated Balance Sheets

                                     ASSETS

<TABLE>
<CAPTION>
                                                               June 30,     December 31,
                                                                1999           1998
                                                            -----------     -----------
                                                            (Unaudited)
<S>                                                         <C>             <C>

CURRENT ASSETS:
Cash and cash equivalents                                   $10,314,167     $19,776,897
 Accounts receivable, net                                    24,383,831      19,013,127
 Inventories                                                 23,579,200      18,520,023
 Prepaid expenses and other assets                              628,152       2,638,634
 Deferred tax assets                                          1,424,500       1,424,500
                                                            -----------     -----------
       Total current assets                                  60,329,850      61,373,181
                                                            -----------     -----------
PROPERTY, PLANT, AND EQUIPMENT:
 Land                                                           167,266         167,266
 Building                                                     5,014,636       4,199,790
 Machinery and molds                                          8,997,269       7,878,103
 Furniture and equipment                                      5,467,084       4,571,636
                                                            -----------     -----------
       Total                                                 19,646,255      16,816,795
 Less accumulated depreciation                                9,622,089       8,914,081
                                                            -----------     -----------
     Property, plant, and equipment - net                    10,024,166       7,902,714
                                                            -----------     -----------
TOTAL ASSETS                                                $70,354,016     $69,275,895
                                                            ===========     ===========

               LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
 Accounts payable                                           $ 9,963,695     $ 9,400,966
 Accrued royalty expense                                      2,192,557       2,130,027
 Accrued payroll expenses                                       302,315       1,200,966
 Accrued selling expenses                                     2,029,545       3,098,232
                                                            -----------     -----------
       Total current liabilities                             14,488,112      15,830,191
                                                            -----------     -----------
DEFERRED TAX LIABILITY                                          798,300         798,300
                                                            -----------     -----------
STOCKHOLDERS' EQUITY:
 Common stock                                                 1,054,365       1,046,141
 Paid-In capital                                              7,934,239       7,472,398
 Retained earnings                                           49,425,529      44,438,589
 Less treasury stock at cost, 224,494
   and 21,394 shares as of June 30, 1999
   and December 31, 1998, respectively                       (3,346,529)       (309,724)
                                                            -----------     -----------
       Total stockholders' equity                            55,067,604      52,647,404
                                                            -----------     -----------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                  $70,354,016     $69,275,895
                                                            ===========     ===========

</TABLE>



     See accompanying notes to condensed consolidated financial statements.


                                     Page 1

<PAGE>   4
                              THE FIRST YEARS INC.

                   Condensed Consolidated Statements of Income
                                   (Unaudited)


<TABLE>
<CAPTION>
                                      Three Months Ended            Six Months Ended
                                           June 30,                     June 30,
                                  -------------------------     -------------------------
                                      1999          1998            1999          1998
                                  -----------   -----------     -----------   -----------
<S>                               <C>           <C>             <C>           <C>

NET SALES                         $36,553,805   $34,797,802     $71,799,995   $70,484,407
COST OF PRODUCTS SOLD              21,741,732    20,649,650      42,262,329    42,087,280
                                  -----------   -----------     -----------   -----------
GROSS PROFIT                       14,812,073    14,148,152      29,537,666    28,397,127
SELLING, GENERAL, AND
 ADMINISTRATIVE EXPENSES           10,485,837     9,821,800      20,389,395    20,209,906
                                  -----------   -----------     -----------   -----------
OPERATING INCOME                    4,326,236     4,326,352       9,148,271     8,187,221
OTHER INCOME:
  Interest income                     125,965       125,020         292,661       202,479
                                  -----------   -----------     -----------   -----------
INCOME BEFORE INCOME TAXES          4,452,201     4,451,372       9,440,932     8,389,700
PROVISION FOR INCOME TAXES          1,803,200     1,802,800       3,823,600     3,397,800
                                  -----------   -----------     -----------   -----------
NET INCOME                        $ 2,649,001   $ 2,648,572     $ 5,617,332   $ 4,991,900
                                  ===========   ===========     ===========   ===========
BASIC EARNINGS PER SHARE          $      0.25   $      0.26     $      0.54   $      0.49
                                  ===========   ===========     ===========   ===========
DILUTED EARNINGS PER SHARE        $      0.25   $      0.25     $      0.53   $      0.47
                                  ===========   ===========     ===========   ===========
CASH DIVIDENDS PAID PER SHARE     $      0.06   $      0.06     $      0.06   $      0.06
                                  ===========   ===========     ===========   ===========


</TABLE>









     See accompanying notes to condensed consolidated financial statements.

                                     Page 2

<PAGE>   5

                              THE FIRST YEARS INC.

             Condensed Consolidated Statements of Cash Flows for the
                     Six Months Ended June 30, 1999 and 1998
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                  1999            1998
                                                              -----------      -----------
<S>                                                           <C>              <C>

CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income                                                   $ 5,617,332      $ 4,991,900
 Adjustments to reconcile net income to net
  cash provided by (used for) operations:
    Depreciation                                                  920,717          888,746
    Provision for doubtful accounts                                63,708          243,308
    Loss on disposal of equipment                                  86,932          181,458
Increase (decrease) arising from working capital items:
    Accounts receivable                                        (5,434,412)         844,550
    Inventories                                                (5,059,177)       2,490,181
    Prepaid expenses and other assets                           2,010,482         (139,859)
    Accounts payable and accrued expenses                         685,229         (288,820)
    Accrued royalties                                              62,530          284,407
    Accrued payroll expense                                      (898,651)         323,862
    Accrued selling expenses                                   (1,068,687)         223,812
                                                              -----------      -----------
      Net cash provided by (used for)
        operating activities                                   (3,013,997)      10,043,545
                                                              -----------      -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Expenditures for property, plant, and equipment             (3,129,101)        (664,686)
                                                              -----------      -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Cash Dividend                                                 (630,392)        (621,935)
   Common stock issued under stock option plans                   317,315          558,252
   Purchase of treasury stock                                  (3,006,555)              --
                                                              -----------      -----------
     Net cash provided by (used for) financing activities      (3,319,632)         (63,683)
                                                              -----------      -----------
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS               (9,462,730)       9,315,176
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                 19,776,897        7,697,040
                                                              -----------      -----------
CASH AND CASH EQUIVALENTS, END OF PERIOD                      $10,314,167      $17,012,216
                                                              ===========      ===========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Cash paid for:
         Income taxes                                         $ 2,536,000      $ 3,164,400
                                                              ===========      ===========
SUPPLEMENTAL SCHEDULE OF NONCASH FINANCING ACTIVITIES:
    Tax benefit of stock option exercises                     $   122,500      $   490,300
                                                              ===========      ===========
    Issuance of treasury stock                                $    30,250      $   139,957
                                                              ===========      ===========

</TABLE>


     See accompanying notes to condensed consolidated financial statements.


                                     Page 3

<PAGE>   6
                              THE FIRST YEARS INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1.   Amounts in the accompanying balance sheet as of December 31, 1998 are
     condensed from the Company's audited balance sheet as of that date. All
     other condensed financial statements are unaudited but, in the opinion of
     the Company, contain all normal and recurring adjustments necessary to
     present fairly the financial position as of June 30, 1999, and the results
     of operations and cash flows for the periods ended June 30, 1999 and 1998.
     Certain reclassifications were made to the prior year amounts in order to
     conform with the current year presentation.

2.   The Company has 50,000,000 authorized shares of $.10 par value common stock
     with 10,319,157 and 10,440,014 shares issued and outstanding as of June 30,
     1999 and December 31, 1998, respectively.

     On May 6, 1999 the Board of Directors authorized a $0.06 per share annual
     cash dividend payable on June 15, 1999 to holders of record at the close of
     business on May 28, 1999.

     During the period ended June 30, 1999 the Company purchased 200,900 shares
     of the Company's common stock on the open market. The cost of the shares
     amounted to $3,006,555 and are currently being held as treasury stock.

3.   Computation of the Earnings Per Share ("EPS") in accordance with SFAS No.
     128 are as follows:

<TABLE>
<CAPTION>
                                                          Three Months Ended
                                                               June 30,
                                                     ---------------------------
                                                         1999            1998
                                                     -----------     -----------
<S>                                                  <C>             <C>
     AVERAGE SHARES OUTSTANDING                       10,414,785      10,329,748
       EFFECT OF DILUTIVE SHARES                         226,701         381,895
                                                     -----------     -----------
       AVERAGE DILUTED SHARES OUTSTANDING             10,641,486      10,711,643
                                                     ===========     ===========
     NET INCOME                                      $ 2,649,001     $ 2,648,572
                                                     ===========     ===========
     BASIC EARNINGS PER SHARE                        $      0.25     $      0.26
                                                     ===========     ===========
     DILUTED EARNINGS PER SHARE                      $      0.25     $      0.25
                                                     ===========     ===========

</TABLE>


                                     Page 4

<PAGE>   7
                              THE FIRST YEARS INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


3.   Computation of the Earnings Per Share ("EPS") in accordance with SFAS No.
     128 are as follows (cont):

<TABLE>
<CAPTION>
                                                         Six Months Ended
                                                             June 30,
                                                    ----------------------------
                                                        1999            1998
                                                    -----------     ------------
<S>                                                 <C>             <C>

     AVERAGE SHARES OUTSTANDING                      10,427,312      10,263,916
     EFFECT OF DILUTIVE SHARES                          238,586         388,915
                                                    -----------     -----------
     AVERAGE DILUTED SHARES OUTSTANDING              10,665,898      10,652,831
                                                    ===========     ===========
     NET INCOME                                     $ 5,617,332     $ 4,991,900
                                                    ===========     ===========
     BASIC EARNINGS PER SHARE                       $      0.54     $      0.49
                                                    ===========     ===========
     DILUTED EARNINGS PER SHARE                     $      0.53     $      0.47
                                                    ===========     ===========

</TABLE>

     As of June 30, 1999, options to purchase 1,964, 20,000, 12,000, 39,000 and
     20,000 shares of common stock at $15 15/16, $17 3/4, $17, $15 6/16, and $16
     1/8 per share, respectively were not included in the computation of diluted
     EPS because the option's exercise price was greater than the average price
     of the common shares. The options, which expire in 2008 and 2009 are still
     outstanding at June 30, 1999.

     As of June 30, 1998, no options were anti-dilutive.

4.   The results of operations for the six month period ended June 30, 1999 and
     1998 are not necessarily indicative of the results to be expected for the
     full year.

5.   During the first six months of 1999 and 1998, the Company did not borrow
     against its unsecured line of credit totaling $10,000,000 available from a
     bank.

6.   In June 1998, the Financial Accounting Standards Board issued SFAS No. 133
     "Accounting for Derivative Instruments and Hedging Activities," as amended
     by SFAS No. 137 issued in June 1999, which will require recognition of all
     derivatives as either assets or liabilities on the balance sheet at fair
     value. The Company is currently evaluating the effect of implementing SFAS
     No. 133, which will be effective for the year beginning January 1, 2001.




                                     Page 5


<PAGE>   8

   Management's Discussion and Analysis of Financial Condition and Results of
                                   Operations


Statements in this Report on Form 10-Q that are not strictly historical are
"forward-looking" statements, as defined in the Private Securities Litigation
Reform Act of 1995. Forward-looking statements are typically identified by the
words: believe, expects, anticipates, intends, estimates and similar expressions
which by their nature refer to future events. Forward-looking statements involve
risks, uncertainties or other factors which may cause material differences in
actual results or performance. These factors include, but are not limited to,
the ability to introduce new products, dependence on licensed products, and the
renewal of licenses, reliance upon major customers and foreign suppliers,
competitive market pressures, changes in consumer preferences and in the retail
industry, risks related to year 2000 compliance and other factors, described
more fully in Exhibit 99 of the Annual Report on Form 10K for the year ended
December 31, 1998, filed with the Securities and Exchange Commission. Forward
looking statements speak only as of the date they are made and the Company
undertakes no obligation to update such statements in light of new information
or future events.

Net sales for the first six months of 1999 were $71.8 million, an increase of
$1.3 million or 1.9%, as compared to $70.5 million for the comparable period
last year. The increase was primarily due to expanded retail distribution in
domestic markets as well as increased demand for non-licensed products. The
increases were partially offset by decreased sales of licensed products due to
maturing demand for licensed items.

Cost of products sold for the first six months of 1999 was $42.3 million, a
decrease of $0.2 million, as compared to $42.1 million for the comparable period
last year. As a percentage of sales, cost of products sold in the first six
months of 1999 decreased slightly to 58.9% from 59.7% in the same period of 1998
due to normal business fluctuations.

Selling, general, and administrative expenses for the first six months of 1999
were $20.4 million, an increase of $0.2 million or 0.9%, as compared to $20.2
million over such expenses for the first six months of 1998. The increase
resulted primarily from costs related to increased sales volume and decreased
payroll related costs. As a percentage of net sales, selling, general, and
administrative expenses for the first six months of 1999 decreased to 28.4% from
28.7% in the comparable period of 1998. The decrease reflects the continued
effective management of selling, general, and administrative costs and the
reduction of payroll and payroll related expenses.









                                     Page 6

<PAGE>   9
         Management's Discussion and Analysis of Financial Condition and

                          Results of Operations (Con't)


Income tax expense as a percentage of pretax income remained consistent at 40.5%
for the first six months of 1999 and 1998.

Net working capital increased by $0.3 million in the first six months of 1999
mainly due to profitable operations. Accounts receivable increased by $5.4
million as a result of increased sales as compared to the similar period of
1998. Inventories increased by $5.0 million primarily as a result of normal
business fluctuations to support sales growth combined with the effect of
decreased sales of licensed products.

Cash decreased by $9.5 million primarily due to the payment of an annual
dividend of $0.6 million, repurchase of treasury stock shares amounting to $3.0
million and purchases of $3.2 million for property, plant, and equipment
primarily for product molds, new information technology systems and a new
inventory racking system for the Company's Avon Massachusetts warehouse
facility.

An unsecured bank line of credit of $10.0 million is subject to annual renewal.
Amounts outstanding under this line are payable upon demand by the bank. During
the first six months of 1999 and 1998, the Company incurred no borrowings under
the line and had no balances outstanding as of June 30, 1999 and 1998,
respectively.

YEAR 2000 Issue

The "Year 2000 Issue" (Y2K) relates to problems that may result from the
incorrect processing of information using dates or date sensitive data by
computers and other machines utilizing embedded microprocessors. The problem is
attributable to the computer or software recognizing the year as a two digit
number "00" as opposed to the Year "2000". As Year 2000 approaches, uncertainty
relating to these Y2K issues must be addressed in order to correct the problem
or properly plan contingencies to handle anticipated issues, if any.









                                     Page 7

<PAGE>   10
         Management's Discussion and Analysis of Financial Condition and

                          Results of Operations (Con't)


YEAR 2000 Issue (con't)

The Company started addressing the Y2K issue in 1996 and has been following a
plan, in phases, to identify, inventory, prioritize and correct all known Y2K
issues. The project plan incorporates the various phases and will evaluate both
information technology (IT) related hardware and software as well as non-IT
issues such as facilities operations and product related technology.

The project will also attempt to obtain assurance from mission critical vendors
(banks, transfer agents, manufacturing suppliers, utilities and other suppliers
of critical services to the Company) about their Y2K readiness and develop
contingency plans for issues that may arise from the failure of those vendors as
well as customers to achieve Y2K compliance. The Company has substantially
completed its review of all IT related systems and currently believes it will be
Y2K compliant by the end of the third quarter of 1999.

The Company substantially completed the identification and inventory phase of
the review of non-IT systems and mission critical third party relationships.
Based on the review of responses from third-party vendors, which has been
substantially completed, the Company expects to prioritize the corrective
actions required, if any, and commence the correction phase of the project
during the third quarter of 1999.

The Company has initiated the contingency planning phase of the Y2K project. A
committee, including members of senior management, has been formed to evaluate
the responses from mission critical third parties regarding assurance of their
Y2K readiness. Additionally, the committee is evaluating general operational
issues that may be affected by Y2K problems not limited to direct third party
relationships and is in the process of incorporating all issues into a formal
contingency plan. The contingency plan development is progressing according to
the overall Y2K plan and is currently expected to be complete by the end of the
third quarter of 1999.









                                     Page 8

<PAGE>   11
         Management's Discussion and Analysis of Financial Condition and

                          Results of Operations (Con't)

YEAR 2000 Issue (con't)

The costs to address the Y2K Issue have not been and are not expected to be
material to the Company's financial position or have a material impact on
operating results. Since 1996 the Company has incurred expenses of approximately
$100,000 to address the Y2K issue and anticipates incurring an additional
$100,000 related to the Y2K issue. Anticipated additional costs do not consider
costs, if any, related to the failure of third party relationships to become
"Year 2000" compliant. All expenses incurred to date have been recognized as
expense in the Company's consolidated financial statements in the period
incurred. Costs, if any, related to the correction of Y2K issues caused by a
third party's failure to be Y2K compliant would be expensed as incurred.

Based on the Y2K assessment information obtained and corrections implemented to
date, the Company believes that the "Year 2000" Issue will not have a material
adverse effect on its financial position or results of operations. The Company
believes that its most reasonably likely, worst case scenario may involve
non-compliant third parties, including the failure of suppliers, distributors,
shipping carriers, utility companies and other similar third parties to provide
their services to the Company. The Company is currently reviewing results of a
vendor compliance survey which will facilitate the risk assessment and
contingency planning phase of non-IT related issues which will include planning
for worst case scenarios. However, there can be no assurance that the failure to
ensure "Year 2000" capability by a supplier, customer, or another third party
would not have a material adverse effect on the Company.

New Accounting Pronouncements:

In June 1998, the Financial Accounting Standards Board issued SFAS No. 133
"Accounting for Derivative Instruments and Hedging Activities," as amended by
SFAS No. 137 issued on June 1999, which will require recognition of all
derivatives as either assets or liabilities on the balance sheet at fair value.
The Company is currently evaluating the effect of implementing SFAS No. 133,
which will be effective for the year beginning January 1, 2001.



















                                     Page 9


<PAGE>   12
                              THE FIRST YEARS INC.

                           PART II - OTHER INFORMATION


Items 1: Legal Proceedings.

     On February 11, 1999, Mark A. Freeman and Timothy K. Stringer brought a
     civil action against the Company in the United States District Court for
     the District of Kansas, Civil Action No. 99 2058 KHV. The Complaint in the
     civil action alleges that the Company's Tumble Mates(R) valved drinking
     cups infringe U.S. Patent 5,186,347 and seeks injunctive relief, treble
     damages in an amount unspecified, and attorney fees. It is the Company's
     position that it does not infringe any valid claims of U.S. Patent
     5,186,347 and the Company is vigorously defending the civil action.

Items 2 through 3 - Not Applicable

Item 4: Submission of Matters to a Vote of Security holders.

     (a)  An Annual Meeting of the Stockholders of The First Years Inc. was held
          on May 20, 1999.

     (c)  The following matters were voted upon at such Annual Meeting and the
          following votes were cast as to each such matter:

     i.   Election of Class I Directors:

<TABLE>
<CAPTION>
                                                     Number of Shares
                                                  -----------------------
                                                                Withheld
                                                     For        Authority
                                                  ---------     ---------

<S>                                               <C>           <C>
           Jerome M. Karp                         8,010,127     1,109,239
           Fred T. Page                           8,012,377     1,106,989
           Kenneth R. Sidman                      7,989,327     1,130,039

     ii.  Proposal to approve an amendment to the Company's Articles of
          Organization to increase the number of authorized shares of the
          Company's common stock from 15,000,000 to 50,000,000 $.10 par value.

<CAPTION>
                                                            Number of Shares
                                                            ----------------

<S>                                                             <C>
          For                                                   6,336,470
          Against                                               2,314,561
          Abstain                                                 467,935
          Del N-Vote                                                  400

</TABLE>



                                     Page 10

<PAGE>   13

                              THE FIRST YEARS INC.


                       PART II - OTHER INFORMATION (con't)


Item 4: Submission of Matters to a Vote of Security holders. (con't)

     iii. Proposal to ratify the selection of Deloitte & Touche LLP as auditors
          for the Company for the fiscal year 1999.

<TABLE>
<CAPTION>
                                                            Number of Shares
                                                            ----------------
<S>                                                           <C>

          For                                                 9,091,382
          Against                                                 8,096
          Abstain                                                19,888

</TABLE>

Item 5: Not Applicable

Item 6: Exhibits and Reports on Form 8-K


     (a)  Exhibits - The following exhibits are filed as part of this Report:

          Exhibit       Description

            10(r)       Agreement with Disney Enterprises Inc. dated November
                        16, 1998 relating to the licensing of Winnie the Pooh
                        cartoon characters (certain portions of which are
                        subject to confidential treatment request).

            10(s)       Agreement with Disney Enterprises Inc. dated November
                        16, 1998 relating to the licensing of Disney Standard,
                        Disney Babies and Disney Classics cartoon characters
                        (certain portions of which are subject to confidential
                        treatment request).

            27          Financial Data Schedule


     (b)  No reports on Form 8-K have been filed during the past quarter covered
          by this report.



                                     Page 11

<PAGE>   14
                              THE FIRST YEARS INC.


                     PART II -- OTHER INFORMATION (con't)

Item 7A: Quantitative and Qualitative Disclosure about Market Risk

At June 30, 1999, the Company held foreign currency forward contracts with a
bank whereby the Company is committed to deliver foreign currency at
predetermined rates. The contracts expire within one year. The Company's future
commitment under these contracts totaled approximately $2,636,000 and the fair
market value of the contracts approximated their predetermined rates included
therein.

Also see the discussion of the Company's disclosure regarding Market Risk in
Item 7A of Form 10-K filed with the Securities and Exchange Commission.


                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                             THE FIRST YEARS INC.
                                             -------------------------------
                                                  Registrant



Date 8/13/99                                 /s/ John R. Beals
                                             -------------------------------
                                             John R. Beals, Senior Vice
                                             President and Treasurer,
                                             Duly Authorized Officer and
                                             Principal Financial Officer



























                                     Page 12

<PAGE>   15
                              THE FIRST YEARS INC.


                                  EXHIBIT INDEX



Exhibit        Description                                             Page
- -------        -----------                                             ----


  10(r)        Agreement with Disney Enterprises Inc. dated
               November 16, 1998 relating to the licensing
               of Winnie the Pooh cartoon characters
               (certain portions of which are subject to
               confidential treatment request).

  10(s)        Agreement with Disney Enterprises Inc. dated
               November 16, 1998 relating to the licensing
               of Disney Standard, Disney Babies and Disney
               Classics cartoon characters (certain portions
               of which are subject to confidential
               treatment request).

  27           Financial Data Schedule















                                     Page 13

<PAGE>   1
                                                                   Exhibit 10(r)

NOTE: THE OMITTED PORTIONS OF THIS DOCUMENT MARKED WITH AN ASTERISK ARE SUBJECT
      TO A CONFIDENTIAL TREATMENT REQUEST AND HAVE BEEN FILED SEPARATELY WITH
      THE SECURITIES AND EXCHANGE COMMISSION.


                                LICENSE AGREEMENT
                                -----------------

Date: November 16, 1998

Re:   POOH - JUVENILE BRAND

This license agreement ("Agreement") is entered into by and between Disney
Enterprises, Inc. ("Disney"), with a principal place of business at 500 South
Buena Vista Street, Burbank, California 91521, and THE FIRST YEARS, Inc.
("Licensee"), with its principal place of business at One Kiddie Drive, Avon, MA
02322-1171. Disney and Licensee agree as follows:

1.  MEANING OF TERMS
    ----------------

         A.  "LICENSED MATERIAL" means the graphic representations of the
             following characters, but only depictions of such characters and
             accompanying design elements as may be designated by Disney:

                  WINNIE THE POOH, CHRISTOPHER ROBIN, PIGLET, RABBIT, EEYORE,
                  TIGGER, OWL, GOPHER, KANGA AND ROO, ALL IN THE STYLE AS
                  DESIGNED BY DISNEY.

         B.  "Trademarks" means "WALT DISNEY", "DISNEY", the representations of
             Licensed Material included in Paragraph 1.A. above, and the
             following brand name(s) (including the logo(s) Disney will provide
             to Licensee):

                  POOH (JUVENILE)

         C.  "ARTICLES" means the items set forth on Schedule A, which is
             attached to this Agreement and incorporated herein by this
             reference, on or in connection with which the Licensed Material
             and/or the Trademarks are reproduced or used, and includes each and
             every stock keeping unit ("SKU") of each Article.

         D.  "MINIMUM PER ARTICLE ROYALTY" means for each Article identified
             herein which is sold the sum indicated herein:

                  None.

         E.  "TERM" means the period commencing January 1, 1999, and ending * .


<PAGE>   2

The First Years
Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 2


         F.  "TERRITORY" means the United States, United States PX's wherever
             located, and United States territories and possessions, excluding
             Puerto Rico, Guam, Commonwealth of Northern Mariana Islands and
             Palau. However, if sales are made to chain stores in the United
             States which have stores in Puerto Rico, such chain stores may
             supply Articles to such stores in Puerto Rico.

         G.  "ROYALTIES" means a royalty in the amounts set forth below in
             Paragraphs 1.G.(1)(a), (b), and (c) and Royalties shall be further
             governed by the provisions contained in Paragraphs 1.G.(2)-(6):

             (1)(a)   * percent ( * %) of Licensee's Net Invoiced Billings to
                      authorized Retailers for Articles shipped by or on behalf
                      of Licensee from a location within or outside the
                      Territory for delivery to a customer located in the
                      Territory ("F.O.B. In Sales"); or

                (b)   * percent ( * %) of Licensee's Net Invoiced Billings to
                      authorized Retailers when Licensee's customer located in
                      the Territory takes title to the Articles outside the
                      Territory and/or bears the risk of loss of Articles
                      manufactured and shipped to the customer from outside the
                      Territory ("F.O.B. Out Sales"); or

                (c)   if a Minimum Per Article Royalty has been specified in
                      Paragraph 1.D. above, and it would result in a higher
                      royalty to be paid for the Articles, Licensee agrees to
                      pay the higher royalty amount.

             (2)      The sums paid to Disney as Royalties on any sales to
                      Licensee's Affiliates shall be no less than the sums paid
                      on sales to customers not affiliated with Licensee.

             (3)      All sales of Articles shipped to a customer outside the
                      Territory pursuant to a distribution permission shall bear
                      a Royalty at the rate for F.O.B. Out Sales. However, sales
                      of Articles to Disney's Affiliates outside the Territory
                      shall bear a Royalty at the rate for F.O.B. In Sales.

             (4)      No Royalties are payable on the mere manufacture of
                      Articles.

             (5)      The full Royalty percentage shall be payable on close-out
                      or other deep discount sales of Articles, including sales
                      to employees.


<PAGE>   3


The First Years
Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 3

             (6)      Royalties reported on sales of Articles which have been
                      returned to Licensee for credit or refund and on which a
                      refund has been made or credit memo issued may be credited
                      against Royalties due. The credit shall be taken in the
                      Royalty Payment Period in which the refund is given or
                      credit memo issued. Unused credits may be carried forward,
                      but in no event shall Licensee be entitled to a refund of
                      Royalties.

         H.  "NET INVOICED BILLINGS" means the following:

             (1)      actual invoiced billings (i.e., sales quantity multiplied
                      by Licensee's selling price) for Articles sold, and all
                      other receivables of any kind whatsoever, received in
                      payment for the Articles, whether received by Licensee or
                      any of Licensee's Affiliates, except as provided in
                      Paragraph 1.H.(2), less "Allowable Deductions" as
                      hereinafter defined.

             (2)      The following are not part of Net Invoiced Billings:
                      invoiced charges for transportation of Articles within the
                      Territory which are separately identified on the sales
                      invoice, and sales taxes.

         I.  "ALLOWABLE DEDUCTIONS" means the following:

             (1)      volume discounts, and other discounts from the invoice
                      price (or post-invoice credits) unilaterally imposed in
                      the regular course of business by Licensee's customers, so
                      long as Licensee documents such discounts (or credits) to
                      Disney's satisfaction. In the event a documented
                      unilateral discount (or credit) is taken with respect to
                      combined sales of Articles and other products not licensed
                      by Disney, and Licensee cannot document the portion of the
                      discount (or credit) applicable to the Articles, Licensee
                      may apply only a pro rata portion of the discount (or
                      credit) to the Articles. Unilateral discounts or credits
                      are never deductible if they represent items listed below
                      in Paragraph 1.I.(2).

             (2)      The following are not Allowable Deductions, whether
                      granted on sales invoices or unilaterally imposed as
                      discounts or as post-invoice credits: cash discounts
                      granted as terms of payment; early payment discounts;
                      allowances or discounts relating to advertising; mark down
                      allowances; new store allowances; defective goods
                      allowances or allowances taken by customers in lieu of
                      returning goods; costs incurred in manufacturing,
                      importing, selling or advertising Articles;




<PAGE>   4

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 4


                      freight costs incorporated in the selling price; and
                      uncollectible accounts.

         J.  "ROYALTY PAYMENT PERIOD" means each calendar quarterly period
             during the Term and during the sell-off period, if granted.

         K.  "ADVANCE" means the following sum(s) payable by the following
             date(s) as an advance on Royalties to accrue in the following
             period(s):

                  *

         L.  "GUARANTEE" means the following sum(s) which Licensee guarantees to
             pay as minimum Royalties on Licensee's cumulative sales in the
             following period(s):

                  *

         M.  "SAMPLES" means six (6) samples of each SKU of each Article, from
             the first production run of each supplier of each SKU of each
             Article.

         N.  "PROMOTION COMMITMENT" means the following sum(s) which Licensee
             agrees to spend in the following way(s):

             (1)      Licensee agrees to participate in Disney's common
                      marketing and promotional fund (the "Common Marketing
                      Fund" or "CMF") as provided in this Paragraph 1.N. The
                      amount of the CMF contribution shall be calculated as *
                      percent ( * %) of Licensee's Net Invoiced Billings and
                      shall be payable concurrently with Royalties (but by
                      separate payment to such account as Disney specifies) due
                      each Royalty Payment Period, as set forth in greater
                      detail in Paragraph 20.A. hereof. Any subsequent reduction
                      of Net Invoiced Billings for any reason shall not result
                      in any adjustment of any CMF payment. In addition,
                      Licensee shall pay a "CMF Guarantee", meaning the sum(s)
                      which Licensee guarantees to pay Disney as a minimum
                      amount of the CMF payment on Licensee's cumulative sales
                      in the relevant period. The "CMF Guarantee" shall be the
                      amount equal to * percent ( * %) of the quotient of the
                      Guarantee divided by the Royalty rate for F.O.B. In Sales.
                      Licensee also may be required to pay one or more payments
                      of "CMF Advances" which shall be non-refundable
                      installments of the CMF Guarantee, each to be due and
                      payable on a date to be specified by Disney, in its
                      absolute discretion.


<PAGE>   5

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 5


             (2)      Licensee's CMF payments shall be expended by Disney and
                      Disney's designees (but not paid to Disney's own employees
                      for services they render) in the amounts and in the manner
                      Disney deems most appropriate in order to provide national
                      or local advertising, marketing and promotion, and related
                      market research, regarding the Licensed Material, the
                      Trademarks and/or the brand(s) licensed hereunder or other
                      Disney properties in the same property classification.
                      However, Disney does not ensure that Licensee or any other
                      particular licensee will benefit directly or pro-rata from
                      the operation of the Common Marketing Fund. Disney will
                      apprise Licensee of the operations and proposed
                      expenditures of the Common Marketing Fund from time to
                      time and seek Licensee's advice on how the CMF monies
                      relating to the Licensed Material, the Trademarks and/or
                      the brand(s) should be spent. Licensee shall not be
                      entitled to any audit rights with regard to the CMF
                      system.

         O.  "MARKETING DATE" means the following date(s) by which the following
             Article(s) shall be available for purchase by the public at the
             retail outlets authorized pursuant to Paragraph 2.A.:

                  By January 1, 1999, for all Articles.

         P.  "AFFILIATE" means, with regard to Licensee, any corporation or
             other entity which directly or indirectly controls, is controlled
             by, or is under common control with Licensee; with regard to
             Disney, "Affiliate" means any corporation or other entity which
             directly or indirectly controls, is controlled by, or is under
             common control with Disney. "Control" of an entity shall mean
             possession, directly or indirectly, of power to direct or cause the
             direction of management or policies of such entity, whether through
             ownership of voting securities, by contract or otherwise.

         Q.  "LAWS" means any and all applicable laws, rules, and regulations,
             including but not limited to, local and national laws, rules and
             regulations, treaties, voluntary industry standards, association
             laws, codes or other obligations pertaining to the grant and
             exercise of the license granted herein and to any of Licensee's
             activities under this Agreement, including but not limited to those
             applicable to any tax, and to the manufacture, pricing, sale and/or
             distribution of the Articles.

         R.  "RETAILER" means independent and chain retail outlets which have
             storefronts and business licenses, and which customers walk into,
             not up to; "WHOLESALER" means a seller of items to retailers, not
             consumers, and includes the term "distributor". The following do
             not qualify as authorized





<PAGE>   6

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 6


             sales outlets for Articles under this Agreement under any
             circumstances: swap meets, flea markets, street peddlers,
             unauthorized kiosks, and the like.

         S.  "MANUFACTURER" means any of Licensee's third-party manufacturers,
             suppliers and facilities (and their sub-manufacturers, suppliers
             and facilities) which reproduce or use the Licensed Material and/or
             Trademarks on Articles, or components thereof, and/or which
             assemble such Articles.

2.  RIGHTS GRANTED
    --------------

         A.  (1) In consideration for Licensee's promise to pay and Licensee's
                 payment of all monetary obligations required hereunder, Disney
                 grants Licensee the non-exclusive right, during the Term, and
                 only within the Territory, to reproduce the Licensed Material
                 only on or in connection with the Articles, to use such
                 Trademarks and uses thereof as may be approved when each SKU of
                 the Articles is approved and only on or in connection with the
                 Articles, and to manufacture, distribute for sale and sell the
                 Articles as authorized by this Paragraph 2.A.

             (2) Licensee will sell the Articles only to the following Retailers
                 in the Territory for resale to the public in the Territory: (1)
                 mass market Retailers (including such Retailers as Target, Toys
                 R Us, WalMart and Kmart), (2) value-oriented department stores
                 (including such Retailers as Sears and Mervyn's), (3)
                 value-oriented specialty stores, (4) drug chains, and (5)
                 supermarkets and food chains; provided, however, that the
                 Article identified as Article Number C.13 may be sold only to
                 the infant buyers of such Retailers. In addition, Licensee may
                 sell the Articles identified as Numbers A.1. through A.4.,
                 A.9., A.13., B.2., B.5., B.14., B.21., B.25., C.1., C.2., C.5.
                 through C.8., and C.11., to the following Retailers in the
                 Territory for resale to the public in the Territory: (1)
                 upscale Retailers (including such Retailers as Robinsons-May,
                 Nordstrom and Bloomingdale's), (2) better specialty stores
                 (including such Retailers as Bergstrom's), and (3) mid-tier
                 department stores (including such Retailers as J.C. Penney and
                 Kohl's). Licensee also may sell the Articles to Wholesalers
                 which sell to drug chains, supermarkets and food chains, and
                 value-oriented specialty stores. If there is a question as to
                 whether a particular customer falls within any of the
                 categories specified above, Disney's determination shall be
                 binding.

             (3) Licensee may not sell the Articles by direct marketing methods,
                 which includes but is not limited to, computer on-line selling,
                 direct mail and door-to-door solicitation. Licensee may not
                 sell the




<PAGE>   7

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 7


                 Articles to Retailers selling merchandise on a duty-free basis,
                 unless such Retailer has a then-current license agreement with
                 Disney or any of Disney's Affiliates permitting it to make such
                 duty-free sales.

             (4) Licensee may sell the Articles to authorized customers for
                 resale through the pre-approved mail order catalogs listed on
                 the Mass Catalog Schedule to this Agreement. In addition,
                 Articles Numbers A.1 through A.4, A.9., A.13., B.2, B.5, B.14.,
                 B.21, B.25., C.1, C.2, C.5 through C.8 and C.11 may be sold
                 through Upscale Catalogs. Licensee shall pay Royalties on such
                 sales at the rate specified for Retailers in Paragraph
                 1.G.(1)(a) or (b), as applicable.

             (5) All rights not expressly granted to Licensee herein are
                 reserved to Disney.

         B.  Unless Disney consents in writing, Licensee shall not sell or
             otherwise provide Articles for use as premiums (including those in
             purchase-with-purchase promotions), promotions, give-aways,
             fund-raisers, or entries in sweepstakes, or through unapproved
             direct marketing methods, including but not limited to, home
             shopping television programs, or to customers for inclusion in
             another product. Licensee shall not sell Articles to any customer
             who Licensee knows or reasonably should know engages in illegal
             business practices or ethically questionable distribution methods.
             If Licensee wishes to sell the Articles to customers for resale
             through mail order catalogs other than those listed on the Catalog
             Schedules hereto, Licensee must obtain Disney's prior written
             consent in each instance. However, Licensee may solicit orders by
             mail from those Retailers authorized pursuant to Paragraph 2.A.(2)
             above, and Licensee may sell to such authorized Retailers which
             sell predominantly at retail, but which include the Articles in
             their mail order catalogs, or otherwise sell Articles by direct
             marketing methods as well as at retail.

         C.  The prohibition of computer on-line selling referenced in Paragraph
             2.A. includes, but is not limited to, the display, promotion or
             offering of Articles in or on any on-line venues (e.g. Websites),
             except as specifically permitted in the next two sentences.
             Articles approved by Disney may be displayed and promoted on
             Disney-controlled on-line venues, only within the Territory. In
             addition, Articles approved by Disney may be displayed and promoted
             on Licensee's own on-line venue, and may be displayed, promoted and
             sold on authorized Retailers' on-line venues, subject to Disney's
             applicable policies and guidelines; however, Licensee must obtain
             Disney's prior written approval of all creative and editorial
             elements of such uses, in accordance with the provisions of
             Paragraph 7 of this Agreement.


<PAGE>   8

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 8


         D.  Unless Disney consents in writing, Licensee shall not give away or
             donate Articles to Licensee's accounts or other persons for the
             purpose of promoting sales of Articles, except for minor quantities
             or samples which are not for onward distribution.

         E.  Nothing contained herein shall preclude Licensee from selling
             Articles to Disney or to any of Disney's Affiliates, or to
             Licensee's or Disney's employees, subject to the payment to Disney
             of Royalties on such sales.

         F.  Disney further grants Licensee the right to reproduce the Licensed
             Material and to use the approved Trademarks, only within the
             Territory, during the Term, on containers, packaging and display
             material for the Articles, and in advertising for the Articles.

         G.  Nothing contained in this Agreement shall be deemed to imply any
             restriction on Licensee's freedom and that of Licensee's customers
             to sell the Articles at such prices as Licensee or they shall
             determine.

         H.  Licensee recognizes and acknowledges the vital importance to Disney
             of the characters and other proprietary material Disney owns and
             creates, and the association of the Disney name with them. In order
             to prevent the denigration of Disney's products and the value of
             their association with the Disney name, and in order to ensure the
             dedication of Licensee's best efforts to preserve and maintain that
             value, Licensee agrees that, during the Term and any extension
             hereof, Licensee will not manufacture or distribute any merchandise
             embodying or bearing any artwork or other representation which
             Disney determines, in Disney's reasonable discretion, is
             confusingly similar to Disney's characters or other proprietary
             material.

3.  ADVANCE
    -------

         A.  Licensee agrees to pay the Advance, which shall be on account of
             Royalties to accrue during the Term only, and only with respect to
             sales in the Territory; provided, however, that if any part of the
             Advance is specified hereinabove as applying to any period less
             than the Term, such part shall be on account of Royalties to accrue
             during such lesser period only. If said Royalties should be less
             than the Advance, no part of the Advance shall be repayable.

         B.  Royalties accruing during any sell-off period or extension of the
             Term shall not be offset against the Advance unless otherwise
             agreed in writing. Royalties accruing during any extension of the
             Term or any other term shall be offset only against an advance paid
             with respect to such extended term.



<PAGE>   9

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 9


         C.  In no event shall Royalties accruing by reason of any sales to
             Disney or any of Disney's Affiliates or by reason of sales outside
             the Territory pursuant to a distribution permission be offset
             against the Advance or any subsequent advance.

4.  GUARANTEE
    ---------

         A.  Licensee shall, with Licensee's statement for each Royalty Payment
             Period ending on a date indicated in Paragraph 1.L. hereof defining
             "Guarantee," or upon termination if the Agreement is terminated
             prior to the end of the Term, pay Disney the amount, if any, by
             which cumulative Royalties paid with respect to sales in the
             Territory during any period or periods covered by the Guarantee
             provision, or any Guarantee provision contained in any agreement
             extending the term hereof, fall short of the amount of the
             Guarantee for such period.

         B.  Advances applicable to Royalties due on sales in the period to
             which the Guarantee relates apply towards meeting the Guarantee.

         C.  In no event shall Royalties paid with respect to sales to Disney or
             to any of Disney's Affiliates, or with respect to sales outside the
             Territory pursuant to a distribution permission, apply towards the
             meeting of the Guarantee or any subsequent guarantee.

5.  PRE-PRODUCTION APPROVALS
    ------------------------

         A.  As early as possible, and in any case before commercial production
             of any Article, Licensee shall submit to Disney for Disney's review
             and written approval (to utilize such materials in preparing a
             pre-production sample) all concepts, all preliminary and proposed
             final artwork, and all three-dimensional models which are to appear
             on or in any and all SKUs of the Article. Thereafter, Licensee
             shall submit to Disney for Disney's written approval a
             pre-production sample of each SKU of each Article. Disney shall
             endeavor to respond to such requests within a reasonable time, but
             such approvals should be sought as early as possible in case of
             delays. In addition to the foregoing, as early as possible, and in
             any case no later than sixty (60) days following written conceptual
             approval, Licensee shall supply to Disney for Disney's use for
             internal purposes, a mock-up, prototype or pre-production sample of
             each SKU of each Article on or in connection with which the
             Licensed Material is used. Licensee acknowledges that Disney may
             not approve concepts or artwork submitted near the end of the Term,
             or concepts or artwork perceived to be for selling periods beyond
             the Term. Any pre-production approval Disney may give will not
             constitute or imply a



<PAGE>   10

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 10


             representation or belief by Disney that such materials comply with
             any applicable Laws.

         B.  Approval or disapproval shall lie solely in Disney's discretion,
             and any SKU of any Article not so approved in writing shall be
             deemed unlicensed and shall not be manufactured or sold. If any
             unapproved SKU of any Article is being sold, Disney may, together
             with other remedies available to Disney, including but not limited
             to, immediate termination of this Agreement, by written notice
             require such SKU of such Article to be immediately withdrawn from
             the market. Any modification of any SKU of an Article, including,
             but not limited to, change of materials, color, design or size of
             the representation of Licensed Material must be submitted in
             advance for Disney's written approval as if it were a new SKU of an
             Article. Approval of any SKU of an Article which uses particular
             artwork does not imply approval of such artwork for use with a
             different Article. The fact that artwork has been taken from a
             Disney publication or a previously approved Article does not mean
             that its use will necessarily be approved in connection with an
             Article licensed hereunder.

         C.  If Licensee submits for approval artwork from an article or book
             manufactured or published by another licensee of Disney's or of any
             of Disney's Affiliates, Licensee must advise Disney in writing of
             the source of such artwork. If Licensee fails to do so, any
             approval which Disney may give for use by Licensee of such artwork
             may be withdrawn by giving Licensee written notice thereof, and
             Licensee may be required by Disney not to sell Articles using such
             artwork.

         D.  Licensee is responsible for the consistent quality and safety of
             the Articles and their compliance with applicable Laws. Disney will
             not unreasonably object to any change in the design of an Article
             or in the materials used in the manufacture of the Article or in
             the process of manufacturing the Articles which Licensee advises
             Disney in writing is intended to make the Article safer or more
             durable.

         E.  If Disney has supplied Licensee with forms for use in applying for
             approval of artwork, models, pre-production and production samples
             of Articles, Licensee shall use such forms when submitting anything
             for Disney's approval.

6.  APPROVAL OF PRODUCTION SAMPLES
    ------------------------------

         A.  Before shipping an Article to any customer, Licensee agrees to
             furnish to Disney, from the first production run of each supplier
             of each of the Articles, for Disney's approval of all aspects of
             the Article in question, the number of





<PAGE>   11

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 11


             Samples with packaging which is hereinabove set forth, which shall
             conform to the approved artwork, three-dimensional models and
             pre-production sample. Approval or disapproval of the artwork as it
             appears on any SKU of the Article, as well as of the quality of the
             Article, shall lie in Disney's sole discretion and may, among other
             things, be based on unacceptable quality of the artwork or of the
             Article as manufactured. Any SKU of any Article not so approved
             shall be deemed unlicensed, shall not be sold and, unless otherwise
             agreed by Disney in writing, shall be destroyed. Such destruction
             shall be attested to in a certificate signed by one of Licensee's
             officers. Production samples of Articles for which Disney has
             approved a pre-production sample shall be deemed approved, unless
             within twenty (20) days of Disney's receipt of such production
             sample Disney notifies Licensee to the contrary. Any approval of a
             production sample attributable to Disney will not constitute or
             imply a representation or belief by Disney that such production
             sample complies with any applicable Laws.

         B.  Licensee agrees to make available at no charge such additional
             samples of any or all SKUs of each Article as Disney may from time
             to time reasonably request for the purpose of comparison with
             earlier samples, or for Disney's anti-piracy efforts, or to test
             for compliance with applicable Laws, and to permit Disney to
             inspect Licensee's manufacturing operations and testing records
             (and those of Licensee's Manufacturers) for the Articles in
             accordance with Paragraphs 11 and 24.

         C.  Licensee acknowledges that Disney may disapprove any SKU of an
             Article or a production run of any SKU of an Article because the
             quality is unacceptable to Disney, and accordingly, Disney
             recommends that Licensee submit production samples to Disney for
             approval before committing to a large original production run or to
             purchase a large shipment from a new supplier.

         D.  No modification of an approved production sample shall be made
             without Disney's further prior written approval. All SKUs of
             Articles being sold must conform in all respects to the approved
             production sample. It is understood that if in Disney's reasonable
             judgment the quality of any SKU of an Article originally approved
             has deteriorated in later production runs, or if the SKU has
             otherwise been altered, Disney may, in addition to other remedies
             available to Disney, by written notice require such SKU of the
             Article to be immediately withdrawn from the market.

         E.  The rights granted hereunder do not permit the sale of "seconds" or
             "irregulars". All Articles not meeting the standard of approved
             samples shall be destroyed or all Licensed Material and Trademarks
             shall be removed or obliterated therefrom.


<PAGE>   12

The First Years
Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 12


         F.  Licensee is responsible for the consistent quality and safety of
             the Articles and their compliance with applicable Laws. Disney will
             not unreasonably object to any change in the design of an Article
             or in the materials used in the manufacture of the Article or in
             the process of manufacturing the Articles which Licensee advises
             Disney in writing is intended to make the Article safer or more
             durable.

         G.  Disney shall have the right, by written notice to Licensee, to
             require modification of any SKU of any Article approved by Disney
             under this or any previous agreement between the parties pertaining
             to Licensed Material. Likewise, if the Term of this Agreement is
             extended by mutual agreement, Disney shall have the right, by
             written notice to Licensee, to require modification of any SKU of
             any Article approved by Disney under this Agreement. It is
             understood that there is no obligation upon either party to extend
             the Agreement.

         H.  If Disney notifies Licensee of a required modification under
             Paragraph 6.G. with respect to any SKU of a particular Article,
             such notification shall advise Licensee of the nature of the
             changes required, and Licensee shall not accept any order for any
             such Article until the subject SKU has been resubmitted to Disney
             with such changes and Licensee has received Disney's written
             approval of the Article as modified. However, Licensee may continue
             to distribute Licensee's inventory of the previously approved
             Articles until such inventory is exhausted (unless such Articles
             are dangerously defective or are alleged to be violative of any
             third party rights, as determined by Disney).

         I.  Upon Disney's request, Licensee agrees to give Disney written
             notice of the first ship date for each Article.

         J.  If Disney has inadvertently approved a concept, pre-production
             sample, or production sample of a product which is not included in
             the Articles under this Agreement, or if Disney has inadvertently
             approved an Article using artwork and/or trademarks not included in
             the Agreement, such approval may be revoked at any time without any
             obligation whatsoever on Disney's part to Licensee. Any such
             product as to which Disney's approval is revoked shall be deemed
             unauthorized and shall not be distributed or sold by or for
             Licensee.

7.  APPROVAL OF PACKAGING, PROMOTIONAL
    ----------------------------------
    MATERIAL, AND ADVERTISING
    -------------------------

<PAGE>   13

The First Years
Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 13


         A.  All containers, packaging, display material, promotional material,
             catalogs, and all advertising, including but not limited to,
             television advertising and press releases, for Articles must be
             submitted to Disney and receive Disney's written approval before
             use. To avoid unnecessary expense if changes are required, Disney's
             approval thereof should be procured when such is still in rough or
             storyboard format. Disney shall endeavor to respond to requests for
             approval within a reasonable time. Approval or disapproval shall
             lie in Disney's sole discretion, and the use of unapproved
             containers, packaging, display material, promotional material,
             catalogs or advertising is prohibited. Disney's approval of any
             containers, packaging, display material, promotional material,
             catalogs or advertising under this Agreement will not constitute or
             imply a representation or belief by Disney that such materials
             comply with any applicable Laws. Whenever Licensee prepares catalog
             sheets or other printed matter containing illustrations of
             Articles, Licensee will furnish to Disney five (5) copies thereof
             when they are published.

         B.  If Disney has supplied Licensee with forms for use in applying for
             approval of materials referenced in this Paragraph 7, Licensee
             shall use such forms when submitting anything for Disney's
             approval.

         C.  Disney has designed character artwork and/or a brand name logo(s)
             to be used by all licensees in connection with the packaging of all
             merchandise using the Licensed Material, and, if applicable, on
             hang tags and garment labels for such merchandise. Disney will
             supply Licensee with reproduction artwork thereof, and Licensee
             agrees to use such artwork and/or logo(s) on the packaging of the
             Articles, and, if applicable, on hang tags and garment labels,
             which Licensee will have printed and attached to each Article at
             Licensee's cost. Disney recommends that Licensee source the hang
             tags and garment labels from Disney's authorized manufacturer (if
             any) of pre-approved hang tags and garment labels, the name of
             which will be provided to Licensee upon request. However, Licensee
             may use another manufacturer for the required hang tags and garment
             labels if the hang tags and garment labels manufactured are of
             equivalent quality and are approved by Disney in accordance with
             Disney's usual approval process.


<PAGE>   14

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Agreement dated November 16, 1998
Page 14


8.  ARTWORK
    -------

    Licensee shall pay Disney, within thirty (30) days of receiving an invoice
    therefor, for Style Guides and for artwork done at Licensee's request by
    Disney or third parties under contract to Disney in the development and
    creation of Articles, display, packaging or promotional material (including
    any artwork which in Disney's opinion is necessary to modify artwork
    initially prepared by Licensee and submitted to Disney for approval, subject
    to Licensee's prior written approval) at Disney's then prevailing commercial
    art rates. Estimates of artwork charges are available upon request. While
    Licensee is not obligated to utilize the services of Disney's Art
    Department, Licensee is encouraged to do so in order to minimize delays
    which may occur if outside artists do renditions of Licensed Material which
    Disney cannot approve and to maximize the attractiveness of the Articles.
    Artwork will be returned to Licensee by overnight courier, at Licensee's
    cost (unless other arrangements are made).

9.  PRINT, RADIO OR TV ADVERTISING
    ------------------------------

    Licensee will obtain all approvals necessary in connection with print, radio
    or television advertising, if any, which Disney may authorize. Licensee
    represents and warrants that all advertising and promotional materials shall
    comply with all applicable Laws. Disney's approval of copy or storyboards
    for such advertising will not constitute or imply a representation or belief
    by Disney that such copy or storyboards comply with any applicable Laws.
    This Agreement does not grant Licensee any rights to use the Licensed
    Material in animation. Licensee may not use any animation or live action
    footage from the motion picture from which the Licensed Material comes
    without Disney's prior written approval in each instance. In the event
    Disney approves the use of film clips of the motion picture from which the
    Licensed Material comes, for use in a television commercial, Licensee shall
    be responsible for any re-use fees which may be applicable, including SAG
    payments for talent. No reproduction of the film clip footage shall be made
    except for inclusion, as approved by Disney, in such commercial and there
    shall be no modifications of the film clip footage. All film clip footage
    shall be returned to Disney immediately after its inclusion in such
    commercial. Disney shall have the right to prohibit Licensee from
    advertising the Articles by means of television and/or billboards. Such
    right shall be exercised within Disney's absolute discretion, including
    without limitation for reasons of overexposure of the Licensed Material.

10. LICENSEE NAME AND ADDRESS ON ARTICLES
    -------------------------------------

    A.  Licensee's name, trade name (or Licensee's trademark which Licensee has
        advised Disney in writing that Licensee is using) and Licensee's address
        (at least city and state) will appear on permanently affixed labeling on
        each




<PAGE>   15

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Page 15

        Article and, if the Article is sold to the public in packaging or a
        container, printed on such packaging or a container so that the public
        can identify the supplier of the Article. On soft goods "permanently
        affixed" shall mean sewn on. RN numbers do not constitute a sufficient
        label under this paragraph.

    B.  Licensee shall advise Disney in writing of all trade names or trademarks
        Licensee wishes to use on Articles being sold under this license.
        Licensee may sell the Articles only under mutually agreed upon trade
        names or trademarks.

11. COMPLIANCE WITH APPROVED SAMPLES AND
    ------------------------------------
    APPLICABLE LAWS AND STANDARDS
    -----------------------------

    A.  Licensee covenants that each Article and component thereof distributed
        hereunder shall be of good quality and free of defects in design,
        materials and workmanship, and shall comply with all applicable Laws,
        and such specifications, if any, as may have been specified in
        connection with this Agreement (e.g., Disney's Apparel Performance
        Specification Manual, if the Articles are items of apparel), and shall
        conform to the Sample thereof approved by Disney. Licensee covenants
        that it will comply with all applicable Laws in performing this
        Agreement, including but not limited to, those pertaining to the
        manufacture, pricing, sale and distribution of the Articles.

    B.  Without limiting the foregoing, Licensee covenants on behalf of
        Licensee's own manufacturing facilities, and agrees to require all
        Manufacturers to covenant by signing the Consent/Manufacturer's
        Agreement (referenced in Paragraph 24), as follows:

        (1)  Licensee and the Manufacturers agree not to use child labor in the
             manufacturing, packaging or distribution of Disney merchandise. The
             term "child" refers to a person younger than the local legal
             minimum age for employment or the age for completing compulsory
             education, but in no case shall any child younger than fifteen (15)
             years of age (or fourteen (14) years of age where local law allows)
             be employed in the manufacturing, packaging or distribution of
             Disney merchandise. Licensee and the Manufacturers employing young
             persons who do not fall within the definition of "children" agree
             also to comply with any Laws applicable to such persons.

        (2)  Licensee and the Manufacturers agree only to employ persons whose
             presence is voluntary. Licensee and the Manufacturers agree not to

<PAGE>   16

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 16


             use any forced or involuntary labor, whether prison, bonded,
             indentured or otherwise.

        (3)  Licensee and the Manufacturers agree to treat each employee with
             dignity and respect, and not to use corporal punishment, threats of
             violence, or other forms of physical, sexual, psychological or
             verbal harassment or abuse.

        (4)  Unless required by applicable Laws to treat a specific group of
             employees differently, Licensee and the Manufacturers agree not to
             discriminate in hiring and employment practices, including salary,
             benefits, advancement, discipline, termination, or retirement, on
             the basis of race, religion, age, nationality, social or ethnic
             origin, sexual orientation, gender, political opinion or
             disability.

        (5)  Licensee and the Manufacturers recognize that wages are essential
             to meeting employees' basic needs. Licensee and Manufacturers agree
             to comply, at a minimum, with all applicable wage and hour Laws,
             including minimum wage, overtime, maximum hours, piece rates and
             other elements of compensation, and to provide legally mandated
             benefits. If local Laws do not provide for overtime pay, Licensee
             and Manufacturers agree to pay at least regular wages for overtime
             work. Except in extraordinary business circumstances, Licensee and
             the Manufacturers will not require employees to work more than the
             lesser of (a) 48 hours per week and 12 hours overtime or (b) the
             limits on regular and overtime hours allowed by local law, or,
             where local law does not limit the hours of work, the regular work
             week in such country plus 12 hours overtime. In addition, except in
             extraordinary business circumstances, employees will be entitled to
             at least one day off in every seven-day period. Licensee and the
             Manufacturers agree that, where local industry standards are higher
             than applicable legal requirements, they will meet the higher
             standards.

        (6)  Licensee and the Manufacturers agree to provide employees with a
             safe and healthy workplace in compliance with all applicable Laws,
             ensuring, at a minimum, reasonable access to potable water and
             sanitary facilities, fire safety, and adequate lighting and
             ventilation. Licensee and the Manufacturers also agree to ensure
             that the same standards of health and safety are applied in any
             housing they provide for employees. Licensee and the Manufacturers
             agree to provide Disney with all information Disney may request
             about manufacturing, packaging and distribution facilities for the
             Articles.


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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 17


        (7)  Licensee and the Manufacturers agree to respect the rights of
             employees to associate, organize and bargain collectively in a
             lawful and peaceful manner, without penalty or interference, in
             accordance with applicable Laws.

        (8)  Licensee and the Manufacturers agree to comply with all applicable
             environmental Laws.

        (9)  Licensee and the Manufacturers agree to comply with all applicable
             Laws, including those pertaining to the manufacture, pricing, sale
             and distribution of the Articles.

        (10) Licensee and the Manufacturers agree that Disney and its designated
             agents (including third parties) may engage in monitoring
             activities to confirm compliance with this Paragraph 11, including
             unannounced on-site inspections of manufacturing, packaging and
             distribution facilities, and employer-provided housing, such
             inspections to include reviews of books and records relating to
             employment matters and private interviews with employees. Licensee
             and the Manufacturers agree to maintain on site all documentation
             necessary to demonstrate compliance with this Paragraph 11.
             Licensee agrees to promptly reimburse Disney for the actual costs
             of inspections performed pursuant to this Paragraph 11 when any of
             Licensee's manufacturing facilities or any Manufacturer does not
             pass the inspection(s).

        (11) Licensee and the Manufacturers agree to take appropriate steps to
             ensure that the provisions of this Code of Conduct are communicated
             to employees, including the prominent posting of a copy of the Code
             of Conduct for Manufacturers (copy attached) in the local language
             and in a place readily accessible to employees at all times.

    C.  Licensee agrees to be bound by the Code of Conduct for Licensees (copy
        attached), including but not limited to, taking appropriate steps, in
        consultation with Disney, to develop, implement and maintain procedures
        to evaluate and monitor the Manufacturers it uses to manufacture the
        Articles or components thereof, and to ensure compliance with Paragraph
        11.B., including but not limited to, unannounced on-site inspections of
        manufacturing, packaging and distribution facilities and
        employer-provided housing, reviews of books and records relating to
        employment matters and private interviews with employees.


<PAGE>   18

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 18


    D.  Both before and after Licensee puts Articles on the market, Licensee
        shall follow reasonable and proper procedures for testing that Articles
        comply with all applicable product safety Laws, and shall permit
        Disney's designees to inspect testing, manufacturing and quality control
        records and procedures and to test the Articles for compliance with
        product safety and other applicable Laws. Licensee agrees to promptly
        reimburse Disney for the actual costs of such testing. Licensee shall
        also give due consideration to any recommendations by Disney that
        Articles exceed the requirements of applicable Laws. Articles not
        manufactured, packaged or distributed in accordance with applicable Laws
        shall be deemed unapproved, even if previously approved by Disney, and
        shall not be shipped unless and until they have been brought into full
        compliance therewith.

12. DISNEY OWNERSHIP OF ALL RIGHTS IN LICENSED MATERIAL
    ---------------------------------------------------

    Licensee acknowledges that the copyrights and all other proprietary rights
    in and to Licensed Material are exclusively owned by and reserved to Disney
    or its licensor. Licensee shall neither acquire nor assert copyright
    ownership or any other proprietary rights in the Licensed Material or in any
    derivation, adaptation, variation or name thereof. Without limiting the
    foregoing, Licensee hereby assigns to Disney all Licensee's worldwide right,
    title and interest in the Licensed Material and in any material objects
    consisting of or to the extent that they incorporate drawings, paintings,
    animation cels, or sculptures of Licensed Material, or other adaptations,
    compilations, collective works, derivative works, variations or names of
    Licensed Material, heretofore or hereafter created by or for Licensee or any
    of Licensee's Affiliates. All such new materials shall be included in the
    definition of "Licensed Material" under this Agreement. If any third party
    makes or has made any contribution to the creation of any new materials
    which are included in the definition of Licensed Material under this
    Paragraph 12, Licensee agrees to obtain from such party a full assignment of
    rights so that the foregoing assignment by Licensee shall vest full rights
    to such new materials in Disney. Licensee further covenants that any such
    new materials created by Licensee or by any third party Licensee has engaged
    are original to Licensee or such third party and do not violate the rights
    of any other person or entity; this covenant regarding originality shall not
    extend to any materials Disney supplies to Licensee, but does apply to all
    materials Licensee or Licensee's third party contractors may add thereto.
    The foregoing assignment to Disney of material objects shall not include
    that portion of Licensee's displays, catalogs, or promotional material not
    containing Licensed Material, or the physical items constituting the
    Articles, unless such items are in the shape of the Licensed Material.

13. COPYRIGHT NOTICE
    ----------------


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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 19


    As a condition to the grant of rights hereunder, each Article and any other
    matter containing Licensed Material shall bear a properly located
    permanently affixed copyright notice in Disney's name (e.g., "(C) Disney"),
    or such other notice as Disney specifies to Licensee in writing. Licensee
    will comply with such instructions as to form, location and content of the
    notice as Disney may give from time to time. Without limiting the foregoing,
    Licensee agrees to include on the Article, or the packaging for the Article,
    or the hang tag for the Article (if applicable), the following language:
    Based on the "Winnie The Pooh" works, copyright A.A. Milne and E.H. Shepard.
    Licensee will not, without Disney's prior written consent, affix to any
    Article or any other matter containing Licensed Material a copyright notice
    in any other name. If through inadvertence or otherwise a copyright notice
    on any Article or other such matter should appear in Licensee's name or the
    name of a third party, Licensee hereby agrees to assign to Disney the
    copyright represented by any such copyright notice in Licensee's name and,
    upon request, cause the execution and delivery to Disney of whatever
    documents are necessary to convey to Disney that copyright represented by
    any such copyright notice. If by inadvertence a proper copyright notice is
    omitted from any Article or other matter containing Licensed Material,
    Licensee agrees at Licensee's expense to use all reasonable efforts to
    correct the omission on all such Articles or other matter in process of
    manufacture or in distribution. Licensee agrees to advise Disney promptly
    and in writing of the steps being taken to correct any such omission and to
    make the corrections on existing Articles which can be located.

14. NON-ASSOCIATION OF OTHER FANCIFUL
    ---------------------------------
    CHARACTERS WITH LICENSED MATERIAL
    ---------------------------------

    To preserve Disney's identification with Disney's characters and to avoid
    confusion of the public, Licensee agrees not to associate other characters
    or licensed properties with the Licensed Material or the Trademarks either
    on the Articles or in their packaging, or, without Disney's written
    permission, on advertising, promotional or display materials. If Licensee
    wishes to use a character which constitutes Licensee's trademark on the
    Articles or their packaging, or otherwise in connection with the Articles,
    Licensee agrees to obtain Disney's prior written permission.

15. ACTIVE MARKETING OF ARTICLES
    ----------------------------

    Licensee agrees to manufacture (or have manufactured for Licensee) and
    actively offer for sale all the Articles and to actively exercise the rights
    granted herein. Licensee agrees that by the Marketing Date applicable to a
    particular Article or, if such a date is not specified in Paragraph 1.O., by
    six (6) months from the commencement of the Term or the date of any
    applicable amendment, shipments to customers of such Article will have taken
    place in sufficient time that such Article shall be available for purchase
    in commercial quantities by the public at the retail


<PAGE>   20

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 20

    outlets in all distribution channels authorized pursuant to Paragraph 2.A.
    In any case in which such sales have not taken place or when the Article is
    not then and thereafter available for purchase in commercial quantities by
    the public, Disney may either invoke Disney's remedies under Paragraph 28,
    or withdraw such Article from the list of Articles licensed in this
    Agreement, or withdraw the applicable distribution channel, without
    obligation to Licensee other than to give Licensee written notice thereof.

16. PROMOTION COMMITMENT
    --------------------

    Licensee agrees to carry out the Promotion Commitment, if any, as defined in
    Paragraph 1.N.

17. TRADEMARK RIGHTS AND OBLIGATIONS
    --------------------------------

    A.  All uses of the Trademarks by Licensee hereunder shall inure to Disney's
        benefit. Licensee acknowledges that Disney or its licensor is the
        exclusive owner of all the Trademarks, and of any trademark
        incorporating all or any part of a Trademark or any Licensed Material,
        and the trademark rights created by such uses. Without limiting the
        foregoing, Licensee hereby assigns to Disney all the Trademarks, and any
        trademark incorporating all or any part of a Trademark or any Licensed
        Material, and the trademark rights created by such uses, together with
        the goodwill attaching to that part of the business in connection with
        which such Trademarks or trademarks are used. Licensee agrees to execute
        and deliver to Disney such documents as Disney requires to register
        Licensee as a Registered User or Permitted User of the Trademarks or
        such trademarks and to follow Disney's instructions for proper use
        thereof in order that protection and/or registrations for the Trademarks
        and such trademarks may be obtained or maintained.

    B.  Licensee agrees not to use any Licensed Material or Trademarks, or any
        trademark incorporating all or any part of a Trademark or of any
        Licensed Material, on any business sign, business cards, stationery or
        forms (except as licensed herein), or to use any Licensed Material or
        Trademark as the name of Licensee's business or any division thereof,
        unless otherwise agreed by Disney in writing.

    C.  Nothing contained herein shall prohibit Licensee from using Licensee's
        own trademarks on the Articles or Licensee's copyright notice on the
        Articles when the Articles contain independent material which is
        Licensee's property. Nothing contained herein is intended to give Disney
        any rights to, and Disney shall not use, any trademark, copyright or
        patent used by Licensee in connection with the Articles which is not
        derived or adapted from Licensed Material, Trademarks, or other
        materials owned by Disney or its licensor.


<PAGE>   21

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 21


18. REGISTRATIONS
    -------------

    Except with Disney's written consent, neither Licensee nor any of Licensee's
    Affiliates will register or attempt in any country to register copyrights
    in, or to register as a trademark, service mark, design patent or industrial
    design, or business designation, any of the Licensed Material, Trademarks or
    derivations or adaptations thereof, or any word, symbol or design which is
    so similar thereto as to suggest association with or sponsorship by Disney
    or any of Disney's Affiliates. In the event of breach of the foregoing,
    Licensee agrees, at Licensee's expense and at Disney's request, immediately
    to terminate the unauthorized registration activity and promptly to execute
    and deliver, or cause to be delivered, to Disney such assignments and other
    documents as Disney may require to transfer to Disney all rights to the
    registrations, patents or applications involved.

19. UNLICENSED USE OF LICENSED MATERIALS
    ------------------------------------

    A.  Licensee agrees that Licensee will not use the Licensed Material, or the
        Trademarks, or any other material the copyright to which is owned or
        licensed by Disney in any way other than as herein authorized (or as is
        authorized in any other written contract in effect between the parties).
        In addition to any other remedy Disney may have, Licensee agrees that
        all revenues from any use thereof on products other than the Articles
        (unless authorized by Disney in writing), and all revenues from the use
        of any other copyrighted material of Disney's or its licensor's without
        written authorization, shall be immediately payable to Disney.

    B.  Licensee agrees to give Disney prompt written notice of any unlicensed
        use by third parties of Licensed Material or Trademarks, and that
        Licensee will not, without Disney's written consent, bring or cause to
        be brought any criminal prosecution, lawsuit or administrative action
        for infringement, interference with or violation of any rights to
        Licensed Material or Trademarks. Because of the need for and the high
        costs of an effective anti-piracy enforcement program, Licensee agrees
        to cooperate with Disney, and, if necessary, to be named by Disney as a
        sole complainant or co-complainant in any action against an infringer of
        the Licensed Material or Trademarks and, notwithstanding any right of
        Licensee to recover same, legal or otherwise, Licensee agrees to pay to
        Disney, and hereby waives all claims to, all damages or other monetary
        relief recovered in such action by reason of a judgment or settlement
        whether or not such damages or other monetary relief, or any part
        thereof, represent or are intended to represent injury sustained by
        Licensee as a licensee hereunder; in any such action against an
        infringer, Disney agrees to reimburse Licensee for reasonable expenses


<PAGE>   22

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 22


        incurred at Disney's request, including reasonable attorney's fees if
        Disney has requested Licensee to retain separate counsel.

20. STATEMENTS AND PAYMENTS OF ROYALTIES
    ------------------------------------

    A.  Licensee agrees to furnish to Disney by the 25th day after each Royalty
        Payment Period full and accurate statements on statement forms Disney
        designates for Licensee's use, showing all information requested by such
        forms, including but not limited to, the quantities, Net Invoiced
        Billings and applicable Royalty rate(s) of Articles invoiced during the
        preceding Royalty Payment Period, and the quantities and invoice value
        of Articles returned for credit or refund in such period. At the same
        time Licensee will pay Disney all Royalties and CMF payments (if
        applicable) due on billings shown by such statements. To the extent that
        any Royalties or CMF payments are not paid, Licensee authorizes Disney
        to offset Royalties and/or CMF payments due against any sums which
        Disney or any of Disney's Affiliates may owe to Licensee or any of
        Licensee's Affiliates. No deduction or withholding from Royalties
        payable to Disney shall be made by reason of any tax. Any applicable tax
        on the manufacture, distribution and sale of the Articles shall be borne
        by Licensee.

    B.  The statement forms Disney designates for Licensee's use may be changed
        from time to time, and Licensee agrees to use the most current form
        designated by Disney (including, for example, forms to be sent by
        electronic transmission). If it is necessary for Licensee to adapt its
        system to be able to report statements by electronic transmission, all
        costs of such adaptation shall be borne entirely by Licensee. Licensee
        agrees to fully comply with all instructions supplied by Disney for
        completing any reporting forms, or adhering to any required format. Upon
        at least six (6) months' notice from Disney, the Royalty Payment Period
        may be changed from quarterly to monthly, unless this Agreement already
        provides for a monthly Royalty Payment Period.

    C.  In addition to the other information requested by the statement forms,
        Licensee's statement shall with respect to all Articles report
        separately:

        (1)  F.O.B. In Sales;

        (2)  F.O.B. Out Sales;

        (3)  sales of Articles outside the Territory pursuant to a distribution
             permission (indicating the country involved);


<PAGE>   23

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 23

        (4)  Licensee's sales of Articles to any of Disney's licensees or
             Disney's Affiliates' licensees who are licensed to sell the
             Articles, and who are reselling such Articles and paying Disney
             royalties on such resales; in such cases, Licensee need only report
             the sales on the statements, because double royalties are not owed
             to Disney on these sales;

        (5)  sales of Articles to Disney or any of Disney's Affiliates;

        (6)  sales of Articles to Licensee's or Disney's employees;

        (7)  sales of Articles under any brand or property identified in
             Paragraph 1.B. hereinabove;

        (8)  sales of Articles to or for distribution through any mail order
             catalogs approved under this Agreement.

    D.  Sales of items licensed under contracts with Disney other than this
        Agreement shall not be reported on the same statement as sales of
        Articles under this Agreement.

    E.  Licensee's statements and payments, including all Royalties, shall be
        delivered to Wachovia South Metro Center, DEI Account, P.O. Box 101947,
        Atlanta, Georgia 30392. A copy of each statement must be sent to Disney
        at 500 South Buena Vista Street, Burbank, California 91521-6687, to the
        attention of the Contract Administrator, Consumer Products Division. If
        Licensee wishes to send statements and payments by overnight courier,
        please use the following address: Wachovia South Metro Center, DEI
        Account, 3585 Atlanta Avenue, Hapeville, GA 30354, Attention Peggy
        Morris, Reference Lock box 101947. However, Advances should be mailed
        directly to Disney at 500 South Buena Vista Street, Burbank, California
        91521-6687, to the attention of the Contract Administrator or Legal
        Department, Consumer Products Division.

    F.  Insofar as is necessary to provide for full performance of this
        Agreement, including but not limited to, proper payment of Royalties,
        Licensee represents and warrants that it will take all required steps to
        ensure that its information systems, including, without limitation, all
        its proprietary and all third party hardware and software, process dates
        correctly prior to, during and after the calendar year 2000 ("Year 2000
        Compliance"). Year 2000 Compliance shall include,



<PAGE>   24

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 24


        without limitation, correct century recognition, calculations that
        properly accommodate same century and multi-century formulas and date
        values, and interface values that reflect the appropriate century.
        Necessary steps to ensure Year 2000 Compliance shall include, without
        limitation, analysis of all components of Licensee's information systems
        and, as necessary, development, installation and testing of software
        fixes, patches and updates. Licensee represents and warrants that its
        information systems will be Year 2000 Compliant by September 30, 1999.
        Such representation and warranty is a material term of this Agreement.
        Upon a breach by Licensee of its obligation under this paragraph, Disney
        shall be entitled to terminate this Agreement in accordance with the
        provisions for termination set forth herein.

21. CONFIDENTIALITY
    ---------------

    Licensee agrees not to issue any press release regarding this Agreement
    without obtaining Disney's prior written consent. Licensee agrees to keep
    the terms and conditions of this Agreement confidential, and Licensee shall
    not disclose such terms and conditions to any third party without obtaining
    Disney's prior written consent; provided, however, that this Agreement may
    be disclosed on a need-to-know basis to Licensee's attorneys and accountants
    who agree to be bound by this confidentiality provision. In addition,
    Licensee may have access to information concerning Disney's and/or its
    Affiliates' business and operations, and/or information concerning works in
    progress, artwork, plots, characters or other matters relating to Disney's
    and/or its Affiliates' artistic creations, which information may not be
    accessible or known to the general public. Licensee agrees not to use or
    disclose such information to any third party without obtaining Disney's
    prior written consent. In the event Licensee is required to disclose this
    Agreement, or any part thereof, pursuant to any law, court order or process,
    the rules and regulations of any governmental department, agency or
    authority (including, but not limited to, the Securities and Exchange
    Commission) or any generally accepted accounting rules mandating disclosure
    in Licensee's financial statements, Licensee agrees to give Disney prior
    written notice and to use its best efforts to obtain confidential treatment
    of this Agreement. Upon Disney's request, Licensee agrees to incorporate
    Disney's comments into Licensee's request for confidential treatment,
    provided such request and comments are received in writing by Licensee
    within five (5) business days after Disney's receipt of the notice referred
    to in the preceding sentence.

22. INTEREST
    --------

    Royalties or any other payments due to Disney hereunder which are received
    after the due date shall bear interest at the rate of 18% per annum from the
    due date (or the maximum permissible by law if less than 18%).

23. AUDITS AND MAINTAINING RECORDS
    ------------------------------


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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 25


    A.  Licensee agrees to keep accurate records of all transactions relating to
        this Agreement and any prior agreement with Disney regarding the
        Licensed Material, including, without limitation, shipments to Licensee
        of Articles and components thereof, inventory records, records of sales
        and shipments by Licensee, and records of returns, and to preserve such
        records for the lesser of seven (7) years or two (2) years after the
        expiration or termination of this Agreement.

    B.  Disney, or Disney's representatives, shall have the right from time to
        time, during Licensee's normal business hours, but only for the purpose
        of confirming Licensee's performance hereunder, to examine and make
        extracts from all such records, including the general ledger, invoices
        and any other records which Disney reasonably deems appropriate to
        verify the accuracy of Licensee's statements or Licensee's performance
        hereunder, including records of Licensee's Affiliates and/or
        unaffiliated sublicensees if they are involved in activities which are
        the subject of this Agreement. In particular, Licensee's invoices shall
        identify the Articles separately from goods which are not licensed
        hereunder. Licensee acknowledges that Disney may furnish Licensee with
        an audit questionnaire, and Licensee agrees to fully and accurately
        complete such questionnaire, and return it to Disney within the
        designated time. Disney's use of an audit questionnaire shall not limit
        Disney's ability to conduct any on-site audit(s) as provided above.
        Licensee acknowledges that an audit conducted by Disney or its
        representatives, may involve one or more license agreements at a time.

    C.  If in an audit of Licensee's records it is determined that there is a
        short fall of five percent (5%) or more in Royalties reported for any
        Royalty Payment Period, Licensee shall upon request from Disney
        reimburse Disney for the full out-of-pocket costs of the audit,
        including the costs of employee auditors calculated at $60 per hour per
        person for travel time during normal working hours and actual working
        time.

    D.  If Licensee has failed to keep adequate records for one or more Royalty
        Payment Periods, Disney will assume that the Royalties owed to Disney
        for such Royalty Payment Period(s) are equal to a reasonable amount,
        determined in Disney's absolute discretion, which may be up to but will
        not exceed the highest Royalties owed to Disney in a Royalty Payment
        Period for which Licensee has kept adequate records; if Licensee has
        failed to keep adequate records for any Royalty Payment Period, Disney
        will assume a reasonable amount of Royalties which Licensee will owe to
        Disney, based on the records Licensee has kept and other reasonable
        assumptions Disney deems appropriate.


<PAGE>   26

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 26


24. MANUFACTURE OF ARTICLES BY THIRD PARTY MANUFACTURERS
    ----------------------------------------------------

    A.  Licensee agrees to supply Disney with the names and addresses of all of
        its own manufacturing facilities for the Articles. If Licensee at any
        time desires to have Articles or components thereof containing Licensed
        Material and/or Trademarks manufactured by a third party, whether the
        third party is located within or outside the United States, Licensee
        must, as a condition to the continuation of this Agreement, notify
        Disney of the accurate name and complete address of such Manufacturer
        and the Articles or components involved and obtain Disney's prior
        written permission to do so. If Disney is prepared to grant permission,
        Disney will do so if Licensee and each of Licensee's Manufacturers sign
        a Consent/Manufacturer's Agreement in a form which Disney will furnish
        to Licensee and Disney receives all such agreements properly signed.
        Licensee must immediately notify Disney if Licensee is no longer using
        the Manufacturer to manufacture Articles or components thereof.

     (A SAMPLE OF SAID AGREEMENT FORM IS AVAILABLE ON REQUEST)

    B.  It is not Disney's policy to reveal the names of Licensee's
        Manufacturers to third parties or to any Disney division involved with
        buying products, except as may be necessary to enforce Disney's contract
        rights or protect Disney's trademarks and copyrights.

    C.  If any such Manufacturer utilizes Licensed Material or Trademarks for
        any unauthorized purpose, Licensee shall cooperate fully in bringing
        such utilization to an immediate halt. If, by reason of Licensee's not
        having supplied the above mentioned agreements to Disney or not having
        given Disney the name of any Manufacturer, Disney makes any
        representation or takes any action and is thereby subjected to any
        penalty or expense, Licensee will fully compensate Disney for any cost
        or loss Disney sustains (in addition to any other legal or equitable
        remedies available to Disney).

    D.  If any Manufacturer fails to pass a compliance inspection as referenced
        in Paragraph 11, and thereafter fails to remedy the cited failure(s)
        within the time designated by Disney, or if the Manufacturer otherwise
        breaches the Consent/Manufacturer's Agreement, the
        Consent/Manufacturer's Agreement for such Manufacturer may be terminated
        immediately by Disney, and Licensee shall not thereafter use such
        Manufacturer to manufacture Articles or components thereof. If Licensee
        fails to notify Disney that it has ceased using a particular
        Manufacturer, and Disney or its designated agent conducts a compliance
        inspection of such Manufacturer, Licensee remains obligated to work with
        the Manufacturer to remedy any cited failure(s), or, in the


<PAGE>   27

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 27


        alternative, the Consent/Manufacturer's Agreement shall be deemed
        terminated for purposes of Paragraph 28.B.(8), and Licensee shall
        promptly reimburse Disney for the actual costs of the compliance
        inspection.

25. INDEMNITY
    ---------

    A.  Licensee shall indemnify Disney during and after the term hereof against
        all claims, demands, suits, judgments, losses, liabilities (including
        settlements entered into in good faith with Licensee's consent, not to
        be unreasonably withheld) and expenses of any nature (including
        reasonable attorneys' fees) arising out of Licensee's activities under
        this Agreement, including but not limited to, any actual or alleged: (1)
        negligent acts or omissions on Licensee's part, (2) defect (whether
        obvious or hidden and whether or not present in any Sample approved by
        Disney) in an Article, (3) personal injury, (4) infringement of any
        rights of any other person by the manufacture, sale, possession or use
        of Articles, (5) breach on Licensee's part of any covenant,
        representation or warranty contained in this Agreement, or (6) failure
        of the Articles or by Licensee to comply with applicable Laws. The
        parties indemnified hereunder shall include Disney Enterprises, Inc.,
        its licensor, and its and their parent, Affiliates and successors, and
        its and their officers, directors, employees and agents. The indemnity
        shall not apply to any claim or liability relating to any infringement
        of the copyright of a third party caused by Licensee's utilization of
        the Licensed Material and the Trademarks in accordance with the
        provisions hereof, unless such claim or liability arises out of
        Licensee's failure to obtain the full assignment of rights referenced in
        Paragraph 12.

    B.  Disney shall indemnify Licensee during and after the term hereof against
        all claims, demands, suits, judgments, losses, liabilities (including
        settlements entered into in good faith with Disney's consent, not to be
        unreasonably withheld) and expenses of any nature (including reasonable
        attorneys' fees) arising out of any claim that Licensee's use of any
        representation of the Licensed Material or the Trademarks approved in
        accordance with the provisions of this Agreement infringes the copyright
        of any third party or infringes any right granted by Disney to such
        third party, except for claims arising out of Licensee's failure to
        obtain the full assignment of rights referenced in Paragraph 12.
        Licensee shall not, in any case, be entitled to recover for lost
        profits.

    C.  Additionally, if by reason of any claims referred to in Paragraph 25.B.,
        Licensee is precluded from selling any stock of Articles or utilizing
        any materials in Licensee's possession or which come into Licensee's
        possession by reason of any required recall, Disney shall be obligated
        to purchase such Articles and materials from Licensee at their
        out-of-pocket cost to Licensee,





<PAGE>   28

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 28


        excluding overheads, but Disney shall have no other responsibility or
        liability with respect to such Articles or materials.

    D.  Disney gives no warranty or indemnity with respect to any liability or
        expense arising from any claim that use of the Licensed Material or the
        Trademarks on or in connection with the Articles hereunder or any
        packaging, advertising or promotional material infringes on any
        trademark right of any third party or otherwise constitutes unfair
        competition by reason of any prior rights acquired by such third party,
        other than rights acquired from Disney. It is expressly agreed that it
        is Licensee's responsibility to carry out such investigations as
        Licensee may deem appropriate to establish that Articles, packaging, and
        promotional and advertising material which are manufactured or created
        hereunder, including any use made of the Licensed Material and the
        Trademarks therewith, do not infringe such right of any third party, and
        Disney shall not be liable to Licensee if such infringement occurs.

    E.  Licensee and Disney agree to give each other prompt written notice of
        any claim or suit which may arise under the indemnity provisions set
        forth above. Without limiting the foregoing, Licensee agrees to give
        Disney written notice of any product liability claim made or suit filed
        with respect to any Article, any investigations or directives regarding
        the Articles issued by the Consumer Product Safety Commission ("CPSC")
        or other federal, state or local consumer safety agency, and any notices
        sent by Licensee to, or received by Licensee from, the CPSC or other
        consumer safety agency regarding the Articles within fourteen (14) days
        of Licensee's receipt or promulgation of the claim, suit, investigation,
        directive, or notice.

26.  INSURANCE
     ---------

    Licensee shall maintain in full force and effect at all times while this
    Agreement is in effect and for three years thereafter commercial general
    liability insurance on a per occurrence form, including broad form coverage
    for contractual liability, property damage, products liability and personal
    injury liability (including bodily injury and death), waiving subrogation,
    with minimum limits of no less than two million dollars (US $2,000,000.00)
    per occurrence, and naming as additional insureds those indemnified in
    Paragraph 25 hereof. Licensee also agrees to maintain in full force and
    effect at all times while this Agreement is in effect such Worker's
    Compensation Insurance as is required by applicable law and Employer's
    Liability Insurance with minimum limits of one million dollars (US
    $1,000,000.00) per occurrence. All insurance shall be primary and not
    contributory. Licensee shall deliver to Disney a certificate or certificates
    of insurance evidencing satisfactory coverage and indicating that Disney
    shall receive thirty (30) days unrestricted prior written notice of
    cancellation, non-renewal or of any material change in coverage.


<PAGE>   29

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 29


    Licensee's insurance shall be carried by an insurer with a BEST Guide rating
    of B + VII or better. Compliance herewith in no way limits Licensee's
    indemnity obligations, except to the extent that Licensee's insurance
    company actually pays Disney amounts which Licensee would otherwise pay
    Disney.

27. WITHDRAWAL OF LICENSED MATERIAL
    -------------------------------

    Licensee agrees that Disney may, without obligation to Licensee other than
    to give Licensee written notice thereof, withdraw from the scope of this
    Agreement any Licensed Material which by the Marketing Date or, if such a
    date is not specified in Paragraph 1.O., by six (6) months from the
    commencement of the Term or the date of any applicable amendment, is not
    being used on or in connection with the Articles. Disney may also withdraw
    any Licensed Material or Articles the use or sale of which under this
    Agreement would infringe or reasonably be claimed to infringe the rights of
    a third party, other than rights granted by Disney, in which case Disney's
    obligations to Licensee shall be limited to the purchase at cost of Articles
    and other materials utilizing such withdrawn Licensed Material which cannot
    be sold or used. In the case of any withdrawal under the preceding sentence,
    the Advances and Guarantees shall be adjusted to correspond to the time
    remaining in the Term, or the number of Articles remaining under the
    Agreement, at the date of withdrawal.

28. TERMINATION
    -----------

    Without prejudice to any other right or remedy available to Disney:

    A.  Disney shall have the right at any time to terminate this Agreement by
        giving Licensee written notice thereof, if Licensee fails to
        manufacture, sell and distribute the Articles in accordance with this
        Agreement, or fails to timely furnish statements and timely pay
        Royalties or any other payments due to Disney hereunder, or fails to
        notify Disney of the accurate name and complete address of its own
        manufacturing facilities or any Manufacturer of the Articles, or fails
        to have any such Manufacturer execute the Consent/Manufacturer's
        Agreement, or if Licensee otherwise breaches the terms of this
        Agreement, and if any such failure or other breach is not corrected
        within thirty (30) days (or, in the case of non-payment of any monetary
        obligations due Disney under the Agreement within fifteen (15) days)
        after Disney sends Licensee written notice thereof.

    B.  Disney shall have the right at any time to terminate this Agreement
        immediately by giving Licensee written notice thereof:

        (1)  if Licensee delivers to any customer without Disney's written
             authorization merchandise containing representations of Licensed



<PAGE>   30

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 30

             Material or other material the copyright or other proprietary
             rights to which are owned or licensed by Disney other than Articles
             listed herein and approved in accordance with the provisions
             hereof;

        (2)  if Licensee delivers Articles outside the Territory or knowingly
             sells Articles to a third party for delivery outside the Territory,
             unless pursuant to a written distribution permission or separate
             written license agreement with Disney or any of Disney's
             Affiliates;

        (3)  if a breach occurs which is of the same nature, and which violates
             the same provision of this Agreement, as a breach of which Disney
             has previously given Licensee written notice;

        (4)  if Licensee breaches any material term of any other license
             agreement between the parties, and Disney terminates such agreement
             for cause;

        (5)  if Licensee shall make any assignment for the benefit of creditors,
             or file a petition in bankruptcy, or is adjudged bankrupt, or
             becomes insolvent, or is placed in the hands of a receiver, or if
             the equivalent of any such proceedings or acts occurs, though known
             by some other name or term;

        (6)  if Licensee is not permitted or is unable to operate Licensee's
             business in the usual manner, or is not permitted or is unable to
             provide Disney with assurance satisfactory to Disney that Licensee
             will so operate Licensee's business, as debtor in possession or its
             equivalent, or is not permitted, or is unable to otherwise meet
             Licensee's obligations under this Agreement or to provide Disney
             with assurance satisfactory to Disney that Licensee will meet such
             obligations;

        (7)  if Licensee breaches any covenant set forth in Paragraph 11 of this
             Agreement; and/or

        (8)  if more than three Consent/Manufacturer's Agreements are terminated
             in any twelve-month period by Disney for the Manufacturers' failure
             to pass compliance inspections as referenced in Paragraphs 11 and
             24.

    C.  If Disney terminates this Agreement pursuant to this Paragraph 28,
        Licensee shall not be permitted to seek injunctive relief to contest
        Disney's


<PAGE>   31

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 31


        determination that a termination event has occurred or to otherwise
        affect Disney's full and absolute control of the Licensed Material and
        the Trademarks; provided however, Licensee may bring an action for
        damages, but prior to and during any such action, Disney shall have full
        and absolute control over the Licensed Material and the Trademarks.

29. RIGHTS AND OBLIGATIONS UPON EXPIRATION OR TERMINATION
    -----------------------------------------------------

    A.  Upon the expiration or termination of this Agreement, all rights herein
        granted to Licensee shall revert to Disney, any unpaid portion of the
        Guarantee shall be immediately due and payable, and Disney shall be
        entitled to retain all Royalties and other things of value paid or
        delivered to Disney. Licensee agrees that the Articles shall be
        manufactured during the Term in quantities consistent with anticipated
        demand therefor so as not to result in an excessive inventory build-up
        immediately prior to the end of the Term. Licensee agrees that from the
        expiration or termination of this Agreement Licensee shall neither
        manufacture nor have manufactured for Licensee any Articles, that
        Licensee will deliver to Disney any and all artwork (including Style
        Guides, animation cels and drawings) which may have been used or created
        by Licensee in connection with this Agreement, that Licensee will at
        Disney's option either sell to Disney at cost or destroy or efface any
        molds, plates and other items used to reproduce Licensed Material or
        Trademarks, and that, except as hereinafter provided, Licensee will
        cease selling Articles. Any unauthorized distribution of Articles after
        the expiration or termination of this Agreement shall constitute
        copyright infringement.

    B.  If Licensee has any unsold Articles in inventory on the expiration or
        termination date, Licensee shall provide Disney with a full statement of
        the kinds and numbers of such unsold Articles. If such statement has
        been provided to Disney and if Licensee has fully complied with the
        terms of this Agreement, including the payment of all Royalties due and
        the Guarantee, upon notice from Disney, Licensee shall have the right
        for a limited period of three (3) calendar months from such expiration
        or earlier termination date to sell off and deliver such Articles as
        authorized under Paragraph 2.A. Licensee shall furnish Disney statements
        covering such sales and pay Disney Royalties in respect of such sales.
        Such Royalties shall not be applied against the Advance or towards
        meeting the Guarantee. If the sell-off period is extended by Disney to a
        date which is not the last day of the Royalty Payment Period, Licensee's
        statement and Royalties for such sell-off period shall be due
        twenty-five (25) days after the last day of the sell-off period. All
        rights and remedies available to Disney during the Term shall be equally
        available to Disney during the sell-off period.



<PAGE>   32

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 32


    C.  In recognition of Disney's interest in maintaining a stable and viable
        market for the Articles during and after the Term and any sell-off
        period, Licensee agrees to refrain from "dumping" the Articles in the
        market during the Term and any sell-off period granted to Licensee.
        "Dumping" shall mean the distribution of product at volume levels
        significantly above Licensee's prior sales practices with respect to the
        Articles, and at price levels so far below Licensee's prior sales
        practices with respect to the Articles as to disparage the Articles;
        provided, however, that nothing contained herein shall be deemed to
        restrict Licensee's ability to set product prices at Licensee's
        discretion.

    D.  Except as otherwise agreed by Disney in writing, any inventory of
        Articles in Licensee's possession or control after the expiration or
        termination hereof and of any sell-off period granted hereunder shall be
        destroyed, or all Licensed Material and Trademarks removed or
        obliterated therefrom.

    E.  If Disney supplies Licensee with forms regarding compliance with this
        Paragraph 29, Licensee agrees to complete, execute and return such forms
        to Disney expeditiously.

    F.  Notwithstanding any provision to the contrary, in the case of
        termination under Paragraph 28.B. (5) or (6), in order to protect the
        value of the Articles and to avoid any disparagement of the Articles
        which could occur as a result of the circumstances of termination,
        Disney shall have the option, in Disney's absolute discretion, to
        purchase any or all unsold Articles in Licensee's inventory on the
        termination date at 20% over Licensee's cost of goods for such Articles
        (not including overhead).

30. WAIVERS
    -------

    A waiver by either party at any time of a breach of any provision of this
    Agreement shall not apply to any breach of any other provision of this
    Agreement, or imply that a breach of the same provision at any other time
    has been or will be waived, or that this Agreement has been in any way
    amended, nor shall any failure by either party to object to conduct of the
    other be deemed to waive such party's right to claim that a repetition of
    such conduct is a breach hereof.

31. PURCHASE OF ARTICLES BY DISNEY
    ------------------------------

    If Disney wishes to purchase Articles, Licensee agrees to sell such Articles
    to Disney or any of Disney's Affiliates at as low a price as Licensee
    charges for similar quantities sold to Licensee's regular customers and to
    pay Disney Royalties on any such sales.


<PAGE>   33

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 33


32. NON-ASSIGNABILITY
    -----------------

    A.  This Agreement is personal to Licensee, who was specifically chosen by
        Disney to be licensed hereunder because of Licensee's particular
        expertise and ability to perform the Agreement. Licensee shall not
        voluntarily or by operation of law assign, sub-license, transfer,
        encumber or otherwise dispose of all or any part of Licensee's interest
        in this Agreement (including, but not limited to, any encumbrance of the
        Articles) without Disney's prior written consent, to be granted or
        withheld in Disney's absolute discretion. Any attempted assignment,
        sub-license, transfer, encumbrance or other disposal without such
        consent shall be void and shall constitute a material default and breach
        of this Agreement. "Transfer" within the meaning of this Paragraph 32
        shall include any merger or consolidation involving Licensee or any
        directly or indirectly controlling Affiliate(s) of Licensee
        ("Controlling Affiliate"); any sale or transfer of all or substantially
        all of Licensee's or its Controlling Affiliate(s)' assets; any transfer
        of Licensee's rights and/or obligations hereunder to a division,
        business segment or other entity different from the one specifically
        referenced on page 1 hereof (or any sale or attempted sale of Articles
        under a trademark or trade name of such division, business segment or
        other entity); any public offering, or series of public offerings,
        whereby a cumulative total of thirty-three and one-third percent (33
        1/3%) or more of the voting stock of Licensee or its Controlling
        Affiliate(s) is offered for purchase; and any acquisition, or series of
        acquisitions, by any person or entity, or group of related persons or
        entities, of a cumulative total of thirty-three and one-third percent
        (33-1/3%) or more of the voting stock of Licensee or its Controlling
        Affiliate(s), or the right to vote such percentage (or, if Licensee is a
        partnership, resulting in the transfer of thirty-three and one-third
        percent (33-1/3%) or more of the profit and loss participation in
        Licensee, or the occurrence of any of the foregoing with respect to any
        general partner of Licensee).

    B.  Licensee agrees to provide Disney with at least thirty (30) days prior
        written notice of any desired assignment of this Agreement or other
        transfer as defined in Paragraph 32.A. At the time Licensee gives such
        notice, Licensee shall provide Disney with the information and
        documentation necessary to evaluate the contemplated transaction.
        Disney's consent (if given) to any assignment of this Agreement or other
        transfer as defined in Paragraph 32.A. shall be subject to such terms
        and conditions as Disney deems appropriate, including but not limited
        to, payment of a transfer fee. The amount of the transfer fee shall be
        determined by Disney based upon the circumstances of the particular
        assignment or transfer, taking into account such factors as the
        estimated value of the license being assigned or otherwise transferred;
        the risk of business interruption or loss of quality, production or
        control Disney may suffer as a result of the assignment or other
        transfer; the identity,





<PAGE>   34

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 34


        reputation, creditworthiness, financial condition and business
        capabilities of the proposed assignee or other entity involved in the
        transfer; and Disney's internal costs related to the assignment or other
        transfer; provided, however, in no event shall the transfer fee be in an
        amount less than $ * for each Disney license, brand and/or property (if
        applicable) involved in an assignment or other transfer. The foregoing
        transfer fee shall not apply if this Agreement is assigned to one of
        Licensee's Affiliates as part of a corporate reorganization exclusively
        among some or all of the entities existing in Licensee's corporate
        structure when this Agreement is signed; provided, however, that
        Licensee must give Disney written notice of such assignment and a
        description of the reorganization. Notwithstanding the foregoing, a
        transfer fee will not be triggered by any of the following transfers of
        voting stock, unless occurring as part of a transaction that would
        trigger a transfer fee: (1) distribution(s) on employee stock option
        plans, or (2) transfers among the current shareholders who are members
        of the Sidman family (including their spouses and children), for estate
        planning purposes, so long as Licensee maintains substantially the same
        management and continues to operate in substantially the same fashion as
        prior to such transfer; provided, however, that in any event, any of the
        transfers described above shall remain subject to Disney's consent as
        set forth in Paragraph 32.A. The provisions of this Paragraph 32 shall
        supersede any conflicting provisions on this subject in any merchandise
        license agreement previously entered into between the parties for this
        Territory.

    C.  Licensee acknowledges that it has read and understands the Transfer Fee
        Policy attached hereto, which governs transfer fee procedures under this
        Agreement. The Transfer Fee Policy is incorporated herein by this
        reference.

    D.  Notwithstanding Paragraphs 32.A. and B., Licensee may, upon Disney's
        prior written consent, sublicense Licensee's rights and/or obligations
        hereunder to any of Licensee's Affiliates, provided that each such
        Affiliate agrees to be bound by all of the terms and conditions of this
        Agreement, and provided that each such Affiliate agrees to guarantee
        Licensee's full performance of this Agreement (including, but not
        limited to, Paragraph 25) and to indemnify Disney for any failure of
        such performance, and further provided that Licensee and each such
        Affiliate agree to provide Disney with satisfactory documentation of
        such agreement(s), guarantee(s), and indemnification upon Disney's
        request therefor. Licensee hereby represents and irrevocably and
        unconditionally guarantees that any and all Affiliates sublicensed
        hereunder will observe and perform all of Licensee's obligations under
        this Agreement, including, but not limited to, the provisions governing
        approvals, and compliance with approved samples, applicable Laws, and
        all other provisions hereof, and that they will otherwise adhere
        strictly to all of





<PAGE>   35

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Pooh - Juvenile brand
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Page 35


        the terms hereof and act in accordance with Licensee's obligations
        hereunder. Any involvement of an Affiliate in the activities which are
        the subject of this Agreement shall be deemed carried on pursuant to
        such a sublicense and thus covered by such guarantee; however, unless
        Licensee has obtained Disney's consent to sublicense an Affiliate in
        each instance, such Affiliate shall be deemed to be included in the term
        "Licensee" for all purposes under this Agreement, and Disney may treat
        such unapproved involvement of the Affiliate as a breach of the
        Agreement. In the event of any sublicense to an Affiliate hereunder, the
        reference in Paragraph 32.A. to "Controlling Affiliate" shall include
        such Affiliate sublicensee.

33. RELATIONSHIP
    ------------

    This Agreement does not provide for a joint venture, partnership, agency or
    employment relationship between the parties, or any other relationship than
    that of licensor and licensee.

34. CONSTRUCTION
    ------------

    The language of all parts of this Agreement shall in all cases be construed
    as a whole, according to its fair meaning and not strictly for or against
    any of the parties. Headings of paragraphs herein are for convenience of
    reference only and are without substantive significance.

35. MODIFICATIONS OR EXTENSIONS OF THIS AGREEMENT
    ---------------------------------------------

    Except as otherwise provided herein, this Agreement can only be extended or
    modified by a writing signed by authorized representatives of both parties;
    provided, however, that certain modifications shall be effective if signed
    by the party to be charged and communicated to the other party.

36. NOTICES
    -------

    All notices which either party is required or may desire to serve upon the
    other party shall be in writing, addressed to the party to be served at the
    address set forth on page 1 of this Agreement, and may be served personally
    or by depositing the same addressed as herein provided (unless and until
    otherwise notified), postage prepaid, in the United States mail. Such notice
    shall be deemed served upon personal delivery or upon the date of mailing;
    provided, however, that Disney shall be deemed to have been served with a
    notice of a request for approval of materials under this Agreement only upon
    Disney's actual receipt of the request and of any required accompanying
    materials. Any notice sent to Disney hereunder shall be sent to the
    attention of "Vice President, Licensing", unless Disney advises Licensee in
    writing otherwise.


<PAGE>   36

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 36

37. MUSIC
    -----

    Music is not licensed hereunder. Any charges, fees or royalties payable for
    music rights or any other rights not covered by this Agreement shall be
    additional to the Royalties and covered by separate agreement.

38. PREVIOUS AGREEMENTS
    -------------------

    This Agreement, and any confidentiality agreement Licensee may have signed
    pertaining to any of the Licensed Material, contains the entire agreement
    between the parties concerning the subject matter hereof and supersedes any
    pre-existing or contemporaneous agreement and any oral or written
    communications between the parties.

39. CHOICE OF LAW AND FORUM
    -----------------------

    This Agreement shall be deemed to be an executory agreement entered into in
    California and shall be governed and interpreted according to the laws of
    the State of California applicable to contracts made and to be fully
    performed in California. Any legal actions pertaining to this Agreement
    shall be commenced within the State of California and within either Los
    Angeles or Orange Counties, and Licensee consents to the jurisdiction of the
    courts located in Los Angeles or Orange Counties.

40. EQUITABLE RELIEF
    ----------------

    Licensee acknowledges that Disney will have no adequate remedy at law if
    Licensee continues to manufacture, sell, advertise, promote or distribute
    the Articles upon the expiration or termination of this Agreement. Licensee
    acknowledges and agrees that, in addition to any and all other remedies
    available to Disney, Disney shall have the right to have any such activity
    by Licensee restrained by equitable relief, including, but not limited to, a
    temporary restraining order, a preliminary injunction, a permanent
    injunction, or such other alternative relief as may be appropriate, without
    the necessity of Disney posting any bond.

41. GOODWILL
    --------

    Licensee acknowledges that the rights and powers retained by Disney
    hereunder are necessary to protect Disney's or its licensor's copyrights and
    property rights, and, specifically, to conserve Disney's and its licensor's
    goodwill and good name, and the name "Disney", and therefore Licensee agrees
    that Licensee will not allow the same to become involved in matters which
    will, or could, detract from or impugn the public acceptance and popularity
    thereof, or impair their legal status.


<PAGE>   37

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Pooh - Juvenile brand
Agreement dated November 16, 1998
Page 37

42. POWER TO SIGN
    -------------

    The parties warrant and represent that their respective representatives
    signing this Agreement have full power and proper authority to sign this
    Agreement and to bind the parties.

43. SURVIVAL OF OBLIGATIONS
    -----------------------

    The respective obligations of the parties under this Agreement, which by
    their nature would continue beyond the termination, cancellation or
    expiration of this Agreement, including but not limited to indemnification,
    insurance, payment of Royalties, and Paragraph 29, shall survive
    termination, cancellation or expiration of this Agreement.

44. SEVERABILITY OF PROVISIONS
    --------------------------

    The terms of this Agreement are severable and the invalidity of any term of
    this Agreement shall not affect the validity of any other term.

    Please sign below under the word "Agreed". When signed by both parties this
    shall constitute an agreement between Disney and Licensee.


    AGREED:

    DISNEY ENTERPRISES, INC.

         /s/ Steve Cipolla
    By: ___________________________
    Title: Vice President, Licensing

          May 17, 1999
    Date: __________________________


    THE FIRST YEARS, INC.

        /s/ Ronald J. Sidman
    By: ___________________________

           President
    Title: __________________________





<PAGE>   38



                              THE FIRST YEARS, INC.
                              POOH - JUVENILE BRAND
                        AGREEMENT DATED NOVEMBER 16, 1998
                                   SCHEDULE A


    A.  FEEDING AND SOOTHING
        --------------------

        1.   Bottles (reusable and disposable)
        2.   Bibs
        3.   Cups
        4.   Pacifiers and attachers
        5.   Bowls
        6.   Dishes
        7.   Feeding utensils
        8.   Snack containers
        9.   Cool totes
        10.  Placemats
        11.  Floormats
        12.  Burp cloths
        13.  Toddler sports bottles

    B.  CARE AND SAFETY
        ---------------

        1.   Changing pads
        2.   Carriers (front and back)
        3.   Handheld showers
        4.   Sponges
        5.   Spout guards
        6.   Shampoo visors
        7.   Car organizers
        8.   Non-activity crib lights
        9.   Combs and brushes
        10.  Night lights
        11.  Car shades
        12.  Diaper pins
        13.  Tub thermometers
        14.  Tub organizers
        15.  Infant bath tubs
        16.  Baby bathers


<PAGE>   39


                              THE FIRST YEARS, INC.
                              POOH - JUVENILE BRAND
                        AGREEMENT DATED NOVEMBER 16, 1998
                             SCHEDULE A (continued)


    B.  CARE AND SAFETY
        ---------------

        17.  Hooded towels
        18   Wash cloths/wash mitts
        19.  Booster seats
        20.  Step stools
        21.  Infant toothbrushes and toothcare organizers
        22.  Bed rails
        23.  Monitors
        24.  Scratch mitts
        25.  Bath mats

    C.  PLAYTHINGS
        ----------

        1.   Hand-held rattles
        2.   Teethers
        3.   Suction toys
        4.   Linking toys
        5.   Electronic hand-held toys (with rattle or squeaker function)
        6.   Bath toys
        7.   Crib toys
        8.   Foot rattles and wrist rattles
        9.   Squeeze toys
        10.  Infant rings
        11.  Chime balls
        12.  Bouncy seats
        13.  Accessory toys (i.e., stroller toys, carrier toys, high chair toys)






<PAGE>   40



                               TRANSFER FEE POLICY


    As provided in Paragraph 32.B. of the License Agreement, it is Disney's
    policy to charge a transfer fee in connection with any permitted assignment
    of the license or other "transfer," as that term is defined in Paragraph
    32.A. The amount of the transfer fee is based on the circumstances of the
    particular assignment or transfer, taking into account such factors as:

    - the estimated value of the license being assigned or involved in the
      transfer

    - the risk of business interruption

    - the risk of loss of quality, production or control

    - the identity, reputation, creditworthiness, financial condition and
      business capabilities of the proposed assignee or entity involved in the
      transfer

    - Disney's internal costs related to the assignment or transfer

    At a minimum, the transfer fee will be $ * , and it could be as high as * ,
    depending on the circumstances of the particular case. No Licensee or any
    company involved with a Licensee in an assignment or transfer situation
    should rely upon any express or implied verbal representations that are
    purported to be made on Disney's behalf as to the amount of any given fee to
    be assessed. Disney Licensing's Finance Department will communicate the
    actual amount of the fee calculated in each approved transaction.

    In any prospective assignment or transfer situations, Licensees must inform
    the persons and companies with which they are dealing that no assignment or
    transfer may occur without Disney's prior written consent, to be granted or
    withheld in Disney's absolute discretion, and that any approved transaction
    will also entail a transfer fee. Licensees must give Disney at least 30 days
    prior written notice of any desired assignment or other transfer, together
    with any information and documentation necessary to evaluate the
    contemplated transaction. Licensees should not endanger the closing of their
    desired transactions by failing to comply with these provisions of the
    License Agreement.

    If Disney grants consent to a proposed transaction subject to the payment of
    a transfer fee, and the transaction is concluded but the transfer fee is not
    paid within the designated time, the subject License Agreement(s) shall
    automatically terminate and any Guarantee shortfall(s) shall be immediately
    due and payable to Disney. If Disney does not grant consent to a proposed
    assignment or transfer and the Licensee nevertheless closes the transaction,
    the subject License Agreement(s) shall automatically terminate and any
    Guarantee shortfall(s) shall be immediately due and payable to Disney.

    Disney's consent to any assignment or other transfer should in no way be
    understood to be a guarantee or promise by Disney of a grant of any future
    license(s), as those determinations will continue to be made on a contract
    by contract basis.


<PAGE>   41


                        CODE OF CONDUCT FOR MANUFACTURERS

    At The Walt Disney Company, we are committed to:

    - a standard of excellence in every aspect of our business and in every
      corner of the world;
    - ethical and responsible conduct in all of our operations;
    - respect for the rights of all individuals; and
    - respect for the environment.

    We expect these same commitments to be shared by all manufacturers of Disney
    merchandise. At a minimum, we require that all manufacturers of Disney
    merchandise meet the following standards:


      CHILD LABOR    Manufacturers will not use child labor.

                     The term "child" refers to a person younger than 15 (or 14
                     where local law allows) or, if higher, the local legal
                     minimum age for employment or the age for completing
                     compulsory education.

                     Manufacturers employing young persons who do not fall
                     within the definition of "children" will also comply with
                     any laws and regulations applicable to such persons.

INVOLUNTARY LABOR    Manufacturers will not use any forced or involuntary labor,
                     whether prison, bonded, indentured or otherwise.

   COERCION AND
       HARASSMENT    Manufacturers will treat each employee with dignity and
                     respect, and will not use corporal punishment, threats of
                     violence or other forms of physical, sexual, psychological
                     or verbal harassment or abuse.

NONDISCRIMINATION    Manufacturers will not discriminate in hiring and
                     employment practices, including salary, benefits,
                     advancement, discipline, termination or retirement, on the
                     basis of race, religion, age, nationality, social or ethnic
                     origin, sexual orientation, gender, political opinion or
                     disability.

      ASSOCIATION    Manufacturers will respect the rights of employees to
                     associate, organize and bargain collectively in a lawful
                     and peaceful manner, without penalty or interference.

HEALTH AND SAFETY    Manufacturers will provide employees with
                     a safe and healthy workplace in compliance with all
                     applicable laws and regulations, ensuring at a minimum,
                     reasonable access to potable water and sanitary facilities,
                     fire safety, and adequate lighting and ventilation.

                     Manufacturers will also ensure that the same standards of
                     health and safety are applied in any housing that they
                     provide for employees.


<PAGE>   42



     COMPENSATION    We expect manufacturers to recognize that wages are
                     essential to meeting employees' basic needs. Manufacturers
                     will, at a minimum, comply with all applicable wage and
                     hour laws and regulations, including those relating to
                     minimum wages, overtime, maximum hours, piece rates and
                     other elements of compensation, and provide legally
                     mandated benefits. If local laws do not provide for
                     overtime pay, manufacturers will pay at least regular wages
                     for overtime work. Except in extraordinary business
                     circumstances, manufacturers will not require employees to
                     work more than the lesser of (a) 48 hours per week and 12
                     hours overtime or (b) the limits on regular and overtime
                     hours allowed by local law or, where local law does not
                     limit the hours of work, the regular work week in such
                     country plus 12 hours overtime. In addition, except in
                     extraordinary business circumstances, employees will be
                     entitled to at least one day off in every seven-day period.

                     Where local industry standards are higher than applicable
                     legal requirements, we expect manufacturers to meet the
                     higher standards.

PROTECTION OF THE
      ENVIRONMENT    Manufacturers will comply with all applicable environmental
                     laws and regulations.

       OTHER LAWS    Manufacturers will comply with all applicable
                     laws and regulations, including those pertaining to the
                     manufacture, pricing, sale and distribution of merchandise.

                     All references to "applicable laws and regulations" in this
                     Code of Conduct include local and national codes, rules and
                     regulations as well as applicable treaties and voluntary
                     industry standards.

   SUBCONTRACTING    Manufacturers will not use subcontractors for the
                     manufacture of Disney merchandise or components thereof
                     without Disney's express written consent, and only after
                     the subcontractor has entered into a written commitment
                     with Disney to comply with this Code of Conduct.

   MONITORING AND
       COMPLIANCE    Manufacturers will authorize Disney and its designated
                     agents (including third parties) to engage in monitoring
                     activities to confirm compliance with this Code of Conduct,
                     including unannounced on-site inspections of manufacturing
                     facilities and employer-provided housing; reviews of books
                     and records relating to employment matters; and private
                     interviews with employees. Manufacturers will maintain on
                     site all documentation that may be needed to demonstrate
                     compliance with this Code of Conduct.

      PUBLICATION    Manufacturers will take appropriate steps to ensure that
                     the provisions of this Code of Conduct are communicated to
                     employees, including the prominent posting of a copy of
                     this Code of Conduct, in the local language and in a place
                     readily accessible to employees, at all times.


<PAGE>   43


                          CODE OF CONDUCT FOR LICENSEES


At The Walt Disney Company, we are committed to:

    - a standard of excellence in every aspect of our business and in every
      corner of the world;
    - ethical and responsible conduct in all of our operations;
    - respect for the rights of all individuals; and
    - respect for the environment.


    We expect these same commitments to be shared by all Disney licensees and
    the manufacturers with which they work in the production of Disney
    merchandise. At a minimum, we require that all Disney licensees meet the
    following standards:

       CONDUCT OF
    MANUFACTURING    Licensees that engage directly in the manufacturing of
                     Disney merchandise will comply with all of the standards
                     set forth in Disney's Code of Conduct for Manufacturers, a
                     copy of which is attached.

                     Licensees will ensure that each manufacturer other than the
                     licensee also enters into a written commitment with Disney
                     to comply with the standards set forth in Disney's Code of
                     Conduct for Manufacturers.

                     Licensees will prohibit manufacturers from subcontracting
                     the manufacture of Disney merchandise or components thereof
                     without Disney's express written consent, and only after
                     the subcontractor has entered into a written commitment
                     with Disney to comply with Disney's Code of Conduct for
                     Manufacturers.

   MONITORING AND
       COMPLIANCE    Licensees will take appropriate steps, in consultation with
                     Disney, to develop, implement and maintain procedures to
                     evaluate and monitor manufacturers of Disney merchandise
                     and ensure compliance with Disney's Code of Conduct for
                     Manufacturers, including unannounced on-site inspections of
                     manufacturing facilities and employer-provided housing;
                     review of books and records relating to employment matters;
                     and private interviews with employees.

                     Licensees will authorize Disney and its designated agents
                     (including third parties) to engage in similar monitoring
                     activities to confirm Licensees' compliance with this Code
                     of Conduct. Licensees will maintain on site all
                     documentation that may be needed to demonstrate such
                     compliance.







<PAGE>   1
                                                                   Exhibit 10(s)

NOTE: THE OMITTED PORTIONS OF THIS DOCUMENT MARKED WITH AN ASTERISK ARE SUBJECT
TO A CONFIDENTIAL TREATMENT REQUEST AND HAVE BEEN FILED SEPARATELY WITH THE
SECURITIES AND EXCHANGE COMMISSION.


                                LICENSE AGREEMENT
                                -----------------

Date:    November 16, 1998

Re:      DISNEY CLASSICS

This license agreement ("Agreement") is entered into by and between Disney
Enterprises, Inc. ("Disney"), with a principal place of business at 500 South
Buena Vista Street, Burbank, California 91521, and THE FIRST YEARS, INC.
("Licensee"), with its principal place of business at One Kiddie Drive, Avon, MA
02322-1171. Disney and Licensee agree as follows:

1.       MEANING OF TERMS

         A.       "LICENSED MATERIAL" means the graphic representations of the
                  following properties:

                  (1)      DISNEY BABIES (i.e., BABY MICKEY MOUSE, BABY MINNIE
                           MOUSE, BABY DONALD DUCK, BABY DAISY DUCK, BABY PLUTO,
                           AND BABY GOOFY), but only depictions of such
                           characters and accompanying design elements, as may
                           be designated by Disney;

                  (2)      DISNEY'S STANDARD CHARACTERS (i.e., MICKEY MOUSE,
                           MINNIE MOUSE, DONALD DUCK, DAISY DUCK, PLUTO AND
                           GOOFY (BUT NOT SPORT GOOFY)), but only depictions of
                           such characters, and accompanying design elements, as
                           may be designated by Disney;

                  and the following properties, collectively known as "DISNEY
                  CLASSICS" (hereinafter "DISNEY CLASSICS PROPERTIES"):

                  (3)      WALT DISNEY'S BAMBI characters, but only such
                           characters and depictions of such characters, and
                           accompanying design elements, as may be designated by
                           Disney;

                  (4)      WALT DISNEY'S SLEEPING BEAUTY characters, but only
                           such characters and depictions of such characters,
                           and accompanying design elements, as may be
                           designated by Disney;

                  (5)      WALT DISNEY'S SNOW WHITE AND THE SEVEN DWARFS
                           characters, but only such characters and depictions
                           of such characters, and accompanying design elements,
                           as may be designated by Disney;



<PAGE>   2

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 2


                  (6)      WALT DISNEY'S THE JUNGLE BOOK characters, but only
                           such characters and depictions of such characters,
                           and accompanying design elements, as may be
                           designated by Disney;

                  (7)      WALT DISNEY'S CINDERELLA characters, but only such
                           characters and depictions of such characters, and
                           accompanying design elements, as may be designated by
                           Disney;

                  (8)      WALT DISNEY'S DUMBO characters, but only such
                           characters and depictions of such characters, and
                           accompanying design elements, as may be designated by
                           Disney;

                  (9)      WALT DISNEY'S LADY AND THE TRAMP characters, but only
                           such characters and depictions of such characters,
                           and accompanying design elements, as may be
                           designated by Disney;

                  (10)     WALT DISNEY'S PINOCCHIO characters, but only such
                           characters and depictions of such characters, and
                           accompanying design elements, as may be designated by
                           Disney;

                  (11)     WALT DISNEY'S ALICE IN WONDERLAND characters, but
                           only such characters and depictions of such
                           characters, and accompanying design elements, as may
                           be designated by Disney;

                  (12)     WALT DISNEY'S PETER PAN characters, but only such
                           characters and depictions of such characters, and
                           accompanying design elements, as may be designated by
                           Disney;

                  (13)     DISNEY'S THE ARISTOCATS characters, but only such
                           characters and depictions of such characters, and
                           accompanying design elements, as may be designated by
                           Disney;

                  (14)     DISNEY'S ALADDIN characters, but only such characters
                           and depictions of such characters, and accompanying
                           design elements, as may be designated by Disney;

                  (15)     DISNEY'S BEAUTY AND THE BEAST characters, but only
                           such characters and depictions of such characters,
                           and accompanying design elements, as may be
                           designated by Disney;

                  and designated still scenes from the motion pictures
                  identified in Paragraph 1.B. hereafter.


<PAGE>   3

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 3

                  The Licensed Material as it appears under any of the
                  properties licensed hereunder shall not be used together with
                  the Licensed Material as it appears under any other property
                  licensed hereunder on the same Articles. Furthermore,
                  Licensee's right to use the adult representations of the
                  characters from Disney's Standard Characters property is
                  limited to the Article identified on Schedule A as Article
                  Number B.11, which Article shall be branded under the Disney
                  Babies brand.

         B.       "TRADEMARKS" means "WALT DISNEY", "DISNEY", the
                  representations of Licensed Material included in Paragraph
                  1.A. above, and the logos of the Disney Babies brand and the
                  following motion pictures in which Licensed Material included
                  in Paragraph 1.A. above appears:

                           WALT DISNEY'S BAMBI
                           WALT DISNEY'S SLEEPING BEAUTY
                           WALT DISNEY'S SNOW WHITE AND THE SEVEN DWARFS
                           WALT DISNEY'S THE JUNGLE BOOK
                           WALT DISNEY'S CINDERELLA
                           WALT DISNEY'S DUMBO
                           WALT DISNEY'S LADY AND THE TRAMP
                           WALT DISNEY'S PINOCCHIO
                           WALT DISNEY'S ALICE IN WONDERLAND
                           WALT DISNEY'S PETER PAN
                           DISNEY'S THE ARISTOCATS
                           DISNEY'S ALADDIN
                           DISNEY'S BEAUTY AND THE BEAST
                           DISNEY BABIES

         C.       "ARTICLES" means the items set forth on Schedule A, which is
                  attached to this Agreement and incorporated herein by this
                  reference, on or in connection with which the Licensed
                  Material and/or the Trademarks are reproduced or used, and
                  includes each and every stock keeping unit ("SKU") of each
                  Article. Notwithstanding the foregoing, the Licensed Material
                  from the DISNEY BABIES and DISNEY'S STANDARD CHARACTERS
                  properties, and the DISNEY BABIES Trademark, may be used only
                  on or in connection with the Article identified on Schedule A
                  as Article Number B.11.


<PAGE>   4

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 4


         D.       "MINIMUM PER ARTICLE ROYALTY" means for each Article
                  identified herein which is sold the sum indicated herein:

                           None.

         E.       "TERM" means the period commencing October 26, 1998, and
                  ending * .

         F.       "TERRITORY" means the United States, United States PX's
                  wherever located, and United States territories and
                  possessions, excluding Puerto Rico, Guam, Commonwealth of
                  Northern Mariana Islands and Palau. However, if sales are made
                  to chain stores in the United States which have stores in
                  Puerto Rico, such chain stores may supply Articles to such
                  stores in Puerto Rico.

         G.       "ROYALTIES" means a royalty in the amounts set forth below in
                  Paragraphs 1.G.(1)(a), (b), and (c) and Royalties shall be
                  further governed by the provisions contained in Paragraphs
                  1.G.(2)-(6):

                  (1) (a)       *  percent ( * %) of Licensee's Net Invoiced
                              Billings to authorized Retailers and Wholesalers
                              for Articles shipped by or on behalf of Licensee
                              from a location within or outside the Territory
                              for delivery to a customer located in the
                              Territory ("F.O.B. In Sales"); or

                      (b)       *  percent (* %) of Licensee's Net Invoiced
                              Billings to authorized Retailers and Wholesalers
                              when Licensee's customer located in the Territory
                              takes title to the Articles outside the Territory
                              and/or bears the risk of loss of Articles
                              manufactured and shipped to the customer from
                              outside the Territory ("F.O.B. Out Sales"); or

                      (c)     if a Minimum Per Article Royalty has been
                              specified in Paragraph 1.D. above, and it would
                              result in a higher royalty to be paid for the
                              Articles, Licensee agrees to pay the higher
                              royalty amount.

                  (2)         The sums paid to Disney as Royalties on any sales
                              to Licensee's Affiliates shall be no less than the
                              sums paid on sales to customers not affiliated
                              with Licensee.

                  (3)         All sales of Articles shipped to a customer
                              outside the Territory pursuant to a distribution
                              permission shall bear a Royalty at the rate for
                              F.O.B. Out Sales. However, sales of Articles to
                              Disney's




<PAGE>   5

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 5


                              Affiliates outside the Territory shall bear a
                              Royalty at the rate for F.O.B. In Sales.

                  (4)         No Royalties are payable on the mere manufacture
                              of Articles.

                  (5)         The full Royalty percentage shall be payable on
                              close-out or other deep discount sales of
                              Articles, including sales to employees.

                  (6)         Royalties reported on sales of Articles which have
                              been returned to Licensee for credit or refund and
                              on which a refund has been made or credit memo
                              issued may be credited against Royalties due. The
                              credit shall be taken in the Royalty Payment
                              Period in which the refund is given or credit memo
                              issued. Unused credits may be carried forward, but
                              in no event shall Licensee be entitled to a refund
                              of Royalties.

         H.       "NET INVOICED BILLINGS" means the following:

                  (1)      actual invoiced billings (i.e., sales quantity
                           multiplied by Licensee's selling price) for Articles
                           sold, and all other receivables of any kind
                           whatsoever, received in payment for the Articles,
                           whether received by Licensee or any of Licensee's
                           Affiliates, except as provided in Paragraph 1.H.(2),
                           less "Allowable Deductions" as hereinafter defined.

                  (2)      The following are not part of Net Invoiced Billings:
                           invoiced charges for transportation of Articles
                           within the Territory which are separately identified
                           on the sales invoice, and sales taxes.

         I.       "ALLOWABLE DEDUCTIONS" means the following:

                  (1)      volume discounts, and other discounts from the
                           invoice price (or post-invoice credits) unilaterally
                           imposed in the regular course of business by
                           Licensee's customers, so long as Licensee documents
                           such discounts (or credits) to Disney's satisfaction.
                           In the event a documented unilateral discount (or
                           credit) is taken with respect to combined sales of
                           Articles and other products not licensed by Disney,
                           and Licensee cannot document the portion of the
                           discount (or credit) applicable to the Articles,
                           Licensee may apply only a pro rata portion of the
                           discount (or credit) to the Articles. Unilateral
                           discounts or credits are never deductible if they
                           represent items listed below in Paragraph 1.I.(2).



<PAGE>   6

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 6

                  (2)      The following are not Allowable Deductions, whether
                           granted on sales invoices or unilaterally imposed as
                           discounts or as post-invoice credits: cash discounts
                           granted as terms of payment; early payment discounts;
                           allowances or discounts relating to advertising; mark
                           down allowances; new store allowances; defective
                           goods allowances or allowances taken by customers in
                           lieu of returning goods; costs incurred in
                           manufacturing, importing, selling or advertising
                           Articles; freight costs incorporated in the selling
                           price; and uncollectible accounts.

         J.       "ROYALTY PAYMENT PERIOD" means each calendar quarterly period
                  during the Term and during the sell-off period, if granted.

         K.       "ADVANCE" means the following sum(s) payable by the following
                  date(s) as an advance on Royalties to accrue in the following
                  period(s):

                           $  *  payable upon Licensee's signing of this
                           Agreement for the Term.

         L.       "GUARANTEE" means the following sum(s) which Licensee
                  guarantees to pay as minimum Royalties on Licensee's
                  cumulative sales in the following period(s):

                           $  *  for the Term.

         M.       "SAMPLES" means six (6) samples of each SKU of each Article,
                  from the first production run of each supplier of each SKU of
                  each Article.

         N.       "PROMOTION COMMITMENT" means the following sum(s) which
                  Licensee agrees to spend in the following way(s):

                  (1)      Licensee agrees to participate in Disney's common
                           marketing and promotional fund (the "Common Marketing
                           Fund" or "CMF") as provided in this Paragraph 1.N.
                           Licensee agrees to make its CMF payments within
                           fifteen (15) days after Disney's request(s), or on a
                           calendar quarterly or other periodic basis if so
                           requested by Disney. Licensee's CMF obligation shall
                           not exceed * percent ( * %) of Disney's reasonable
                           advance estimate of Licensee's Net Invoiced Billings
                           for Articles (with no subsequent adjustment if actual
                           Net Invoiced Billings are less than the reasonable
                           advance estimate); and Licensee's total CMF
                           obligation shall never be less than * percent ( * %)
                           of the quotient of the Guarantee divided by the
                           Royalty rate for F.O.B. In Sales. Licensee's CMF
                           payments shall be expended by




<PAGE>   7

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 7


                           Disney and Disney's designees (but not paid to
                           Disney's own employees for services they render) in
                           the amounts and in the manner Disney deems most
                           appropriate in order to provide national or local
                           advertising, marketing and promotion, and related
                           market research, regarding the Licensed Material and
                           the Trademarks licensed hereunder or other Disney
                           properties in the same property classification.
                           However, Disney does not ensure that Licensee or any
                           other particular licensee will benefit directly or
                           pro-rata from the operation of the Common Marketing
                           Fund. Disney will apprise Licensee of the operations
                           and proposed expenditures of the Common Marketing
                           Fund from time to time and seek Licensee's advice on
                           how the CMF monies relating to the Licensed Material
                           and the Trademarks should be spent. Licensee shall
                           not be entitled to any audit rights with regard to
                           the Common Marketing Fund.

                  (2)      Effective on or before January 1, 1999, upon prior
                           written notice from Disney, the foregoing CMF system
                           shall be converted to a different system to provide
                           greater efficiency in its administration.

                           (i) The amount of the CMF contribution shall be
                           calculated as * percent ( * %) of Licensee's Net
                           Invoiced Billings and shall be payable concurrently
                           with Royalties (but by separate payment to such
                           account as Disney specifies) due each Royalty Payment
                           Period, as set forth in greater detail in Paragraph
                           20.A. hereof. Any subsequent reduction of Net
                           Invoiced Billings for any reason shall not result in
                           any adjustment of any CMF payment. In addition, such
                           modified CMF system shall require Licensee's payment
                           of a "CMF Guarantee", meaning the sum(s) which
                           Licensee guarantees to pay Disney as a minimum amount
                           of the CMF payment on Licensee's cumulative sales in
                           the relevant period. The amount of the CMF Guarantee
                           shall be in an amount as agreed between the parties,
                           but in no event less than * percent ( * %) of the
                           quotient of the Guarantee divided by the Royalty rate
                           for F.O.B. In Sales. The revised CMF system shall
                           also call for a payment of one or more payments of
                           "CMF Advances" which shall be non-refundable
                           installments of the CMF Guarantee, each to be due and
                           payable on a date to be specified by Disney, in its
                           absolute discretion, and which may be as much as six
                           to nine months prior to the release date for the
                           filmed entertainment property that is the subject of
                           this Agreement, based on Disney's assessment of the
                           appropriate marketing requirements for the property.

                           (ii) As with the prior system, Licensee's CMF
                           payments shall be expended by Disney and Disney's
                           designees (but not paid to Disney's




<PAGE>   8

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 8

                           own employees for services they render) in the
                           amounts and in the manner Disney deems most
                           appropriate in order to provide national or local
                           advertising, marketing and promotion, and related
                           market research, regarding the Licensed Material and
                           the Trademarks licensed hereunder or other Disney
                           properties in the same property classification.
                           However, Disney does not ensure that Licensee or any
                           other particular licensee will benefit directly or
                           pro-rata from the operation of the Common Marketing
                           Fund. Disney will apprise Licensee of the operations
                           and proposed expenditures of the Common Marketing
                           Fund from time to time and seek Licensee's advice on
                           how the CMF monies relating to the Licensed Material
                           and the Trademarks should be spent. Licensee shall
                           not be entitled to any audit rights with regard to
                           the modified CMF system.

         O.       "MARKETING DATE" means the following date(s) by which the
                  following Article(s) shall be available for purchase by the
                  public at the retail outlets authorized pursuant to Paragraph
                  2.A.:

                  (1)      Any time during the Term of this Agreement for all
                           Articles (except Article Number B.11) using all
                           Disney Classics Properties constituting the Licensed
                           Material; and

                  (2)      By July 1, 1999 for Article Number B.11.

         P.       "AFFILIATE" means, with regard to Licensee, any corporation or
                  other entity which directly or indirectly controls, is
                  controlled by, or is under common control with Licensee; with
                  regard to Disney, "Affiliate" means any corporation or other
                  entity which directly or indirectly controls, is controlled
                  by, or is under common control with Disney. "Control" of an
                  entity shall mean possession, directly or indirectly, of power
                  to direct or cause the direction of management or policies of
                  such entity, whether through ownership of voting securities,
                  by contract or otherwise.

         Q.       "LAWS" means any and all applicable laws, rules, and
                  regulations, including but not limited to, local and national
                  laws, rules and regulations, treaties, voluntary industry
                  standards, association laws, codes or other obligations
                  pertaining to the grant and exercise of the license granted
                  herein and to any of Licensee's activities under this
                  Agreement, including but not limited to those applicable to
                  any tax, and to the manufacture, pricing, sale and/or
                  distribution of the Articles.

         R.       "RETAILER" means independent and chain retail outlets which
                  have storefronts and business licenses, and which customers
                  walk into, not up to;




<PAGE>   9

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 9


                  "WHOLESALER" means a seller of items to retailers, not
                  consumers, and includes the term "distributor". The following
                  do not qualify as authorized sales outlets for Articles under
                  this Agreement under any circumstances: swap meets, flea
                  markets, street peddlers, unauthorized kiosks, and the like.

         S.       "MANUFACTURER" means any of Licensee's third-party
                  manufacturers, suppliers and facilities (and their
                  sub-manufacturers, suppliers and facilities) which reproduce
                  or use the Licensed Material and/or Trademarks on Articles, or
                  components thereof, and/or which assemble such Articles.

2.       RIGHTS GRANTED

         A.       (1)      In consideration for Licensee's promise to pay and
                           Licensee's payment of all monetary obligations
                           required hereunder, Disney grants Licensee the
                           non-exclusive right, during the Term, and only within
                           the Territory, to reproduce the Licensed Material
                           only on or in connection with the Articles, to use
                           such Trademarks and uses thereof as may be approved
                           when each SKU of the Articles is approved and only on
                           or in connection with the Articles, and to
                           manufacture, distribute for sale and sell the
                           Articles as authorized by this Paragraph 2.A.

                  (2)      Licensee will sell the Articles only to Retailers in
                           the Territory for resale to the public in the
                           Territory; provided, however, that the Article
                           identified on Schedule A as Article Number A.2 (bibs)
                           may be sold only to mass market Retailers (including
                           such Retailers as Target, Toys R Us, WalMart and
                           Kmart). For purposes of this Agreement, "Retailers"
                           shall include drug chains, supermarkets and food
                           chains. Licensee may also sell the Articles to
                           Wholesalers which sell to drug chains, supermarkets
                           and food chains and value-oriented specialty stores.
                           Licensee will not sell the Articles to other
                           Retailers, or to other Wholesalers. If there is a
                           question as to whether a particular customer falls
                           within any of the categories specified above,
                           Disney's determination shall be binding.

                  (3)      Licensee may not sell the Articles by direct
                           marketing methods, which includes but is not limited
                           to, computer on-line selling, direct mail and
                           door-to-door solicitation. Licensee may not sell the
                           Articles to Retailers selling merchandise on a
                           duty-free basis, unless such Retailer has a
                           then-current license agreement with Disney or any of
                           Disney's Affiliates permitting it to make such
                           duty-free sales.


<PAGE>   10

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 10


                  (4)      Licensee may sell the Articles to authorized
                           customers for resale through the pre-approved mail
                           order catalogs listed on the Catalog Schedules to
                           this Agreement, and Licensee shall pay Royalties on
                           such sales at the rate specified for Retailers in
                           Paragraph 1.G.(1)(a) or (b), as applicable.

                  (5)      All rights not expressly granted to Licensee herein
                           are reserved to Disney.

         B.       Unless Disney consents in writing, Licensee shall not sell or
                  otherwise provide Articles for use as premiums (including
                  those in purchase-with-purchase promotions), promotions,
                  give-aways, fund-raisers, or entries in sweepstakes, or
                  through unapproved direct marketing methods, including but not
                  limited to, home shopping television programs, or to customers
                  for inclusion in another product. Licensee shall not sell
                  Articles to any customer who Licensee knows or reasonably
                  should know engages in illegal business practices or ethically
                  questionable distribution methods. If Licensee wishes to sell
                  the Articles to customers for resale through mail order
                  catalogs other than those listed on the Catalog Schedules
                  hereto, Licensee must obtain Disney's prior written consent in
                  each instance. However, Licensee may solicit orders by mail
                  from Retailers, and Licensee may sell to Retailers which sell
                  predominantly at retail, but which include the Articles in
                  their mail order catalogs, or otherwise sell Articles by
                  direct marketing methods as well as at retail.

         C.       The prohibition of computer on-line selling referenced in
                  Paragraph 2.A. includes, but is not limited to, the display,
                  promotion or offering of Articles in or on any on-line venues
                  (e.g. Websites), except as specifically permitted in the next
                  two sentences. Articles approved by Disney may be displayed
                  and promoted on Disney-controlled on-line venues, only within
                  the Territory. In addition, Articles approved by Disney may be
                  displayed and promoted on Licensee's own on-line venue, and
                  may be displayed, promoted and sold on authorized Retailers'
                  on-line venues, subject to Disney's applicable policies and
                  guidelines; however, Licensee must obtain Disney's prior
                  written approval of all creative and editorial elements of
                  such uses, in accordance with the provisions of Paragraph 7 of
                  this Agreement.

         D.       Unless Disney consents in writing, Licensee shall not give
                  away or donate Articles to Licensee's accounts or other
                  persons for the purpose of promoting sales of Articles, except
                  for minor quantities or samples which are not for onward
                  distribution.



<PAGE>   11

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 11

         E.       Nothing contained herein shall preclude Licensee from selling
                  Articles to Disney or to any of Disney's Affiliates, or to
                  Licensee's or Disney's employees, subject to the payment to
                  Disney of Royalties on such sales.

         F.       Disney further grants Licensee the right to reproduce the
                  Licensed Material and to use the approved Trademarks, only
                  within the Territory, during the Term, on containers,
                  packaging and display material for the Articles, and in
                  advertising for the Articles.

         G.       Nothing contained in this Agreement shall be deemed to imply
                  any restriction on Licensee's freedom and that of Licensee's
                  customers to sell the Articles at such prices as Licensee or
                  they shall determine.

         H.       Licensee recognizes and acknowledges the vital importance to
                  Disney of the characters and other proprietary material Disney
                  owns and creates, and the association of the Disney name with
                  them. In order to prevent the denigration of Disney's products
                  and the value of their association with the Disney name, and
                  in order to ensure the dedication of Licensee's best efforts
                  to preserve and maintain that value, Licensee agrees that,
                  during the Term and any extension hereof, Licensee will not
                  manufacture or distribute any merchandise embodying or bearing
                  any artwork or other representation which Disney determines,
                  in Disney's reasonable discretion, is confusingly similar to
                  Disney's characters or other proprietary material.

         I.       Licensee acknowledges that the individual Disney Classics
                  Properties constituting the Licensed Material are Disney's
                  original animated features, some or all of which may be
                  released on video during the Term, and include any theatrical
                  re-releases of said Disney Classics Properties. Licensee
                  further acknowledges that Licensee's license hereunder does
                  not extend to any live action versions of these Disney
                  Classics Properties (whether or not animation is included in
                  such versions), any remakes, prequels or sequels of these
                  Disney Classics Properties, any direct to video remakes,
                  prequels or sequels of these or any other derivation or
                  adaptation of these Disney Classics Properties in any media
                  whatsoever. All of the foregoing variations shall be referred
                  to as "Alternative Releases." In the event there is an
                  Alternative Release of any of the Disney Classics Properties
                  during the Term of this Agreement, upon written notice from
                  Disney, Licensee shall have the right to negotiate with Disney
                  as to the terms and conditions applicable to a license for any
                  such Alternative Release. If after good faith negotiations for
                  up to thirty (30) days, the parties are not able to reach
                  agreement as to the terms and conditions for any such license,
                  Disney may, upon written notice to Licensee, withdraw the
                  affected Disney Classics Property(ies) from the Licensed
                  Material. In such case, Licensee will immediately cease




<PAGE>   12

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 12


                  manufacturing Articles using such Disney Classics
                  Property(ies) except as necessary to fulfill orders in hand,
                  and Licensee may continue to sell its then current inventory
                  of Articles using such Disney Classics Property(ies) until the
                  end of the Term or ninety (90) days after Disney's written
                  notice, whichever is earlier. Disney shall also consider, in
                  good faith, whether there should be a reduction of the
                  Guarantee because of the deletion of any Disney Classics
                  Property.

3.       ADVANCE

         A.       Licensee agrees to pay the Advance, which shall be on account
                  of Royalties to accrue during the Term only, and only with
                  respect to sales in the Territory; provided, however, that if
                  any part of the Advance is specified hereinabove as applying
                  to any period less than the Term, such part shall be on
                  account of Royalties to accrue during such lesser period only.
                  If said Royalties should be less than the Advance, no part of
                  the Advance shall be repayable.

         B.       Royalties accruing during any sell-off period or extension of
                  the Term shall not be offset against the Advance unless
                  otherwise agreed in writing. Royalties accruing during any
                  extension of the Term or any other term shall be offset only
                  against an advance paid with respect to such extended term.

         C.       In no event shall Royalties accruing by reason of any sales to
                  Disney or any of Disney's Affiliates or by reason of sales
                  outside the Territory pursuant to a distribution permission be
                  offset against the Advance or any subsequent advance.

4.       GUARANTEE

         A.       Licensee shall, with Licensee's statement for each Royalty
                  Payment Period ending on a date indicated in Paragraph 1.L.
                  hereof defining "Guarantee," or upon termination if the
                  Agreement is terminated prior to the end of the Term, pay
                  Disney the amount, if any, by which cumulative Royalties paid
                  with respect to sales in the Territory during any period or
                  periods covered by the Guarantee provision, or any Guarantee
                  provision contained in any agreement extending the term
                  hereof, fall short of the amount of the Guarantee for such
                  period.

         B.       Advances applicable to Royalties due on sales in the period to
                  which the Guarantee relates apply towards meeting the
                  Guarantee.



<PAGE>   13

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 13


         C.       In no event shall Royalties paid with respect to sales to
                  Disney or to any of Disney's Affiliates, or with respect to
                  sales outside the Territory pursuant to a distribution
                  permission, apply towards the meeting of the Guarantee or any
                  subsequent guarantee.

5.       PRE-PRODUCTION APPROVALS

         A.       As early as possible, and in any case before commercial
                  production of any Article, Licensee shall submit to Disney for
                  Disney's review and written approval (to utilize such
                  materials in preparing a pre-production sample) all concepts,
                  all preliminary and proposed final artwork, and all
                  three-dimensional models which are to appear on or in any and
                  all SKUs of the Article. Thereafter, Licensee shall submit to
                  Disney for Disney's written approval a pre-production sample
                  of each SKU of each Article. Disney shall endeavor to respond
                  to such requests within a reasonable time, but such approvals
                  should be sought as early as possible in case of delays. In
                  addition to the foregoing, as early as possible, and in any
                  case no later than sixty (60) days following written
                  conceptual approval, Licensee shall supply to Disney for
                  Disney's use for internal purposes, a mock-up, prototype or
                  pre-production sample of each SKU of each Article on or in
                  connection with which the Licensed Material is used. Licensee
                  acknowledges that Disney may not approve concepts or artwork
                  submitted near the end of the Term, or concepts or artwork
                  perceived to be for selling periods beyond the Term. Any
                  pre-production approval Disney may give will not constitute or
                  imply a representation or belief by Disney that such materials
                  comply with any applicable Laws.

         B.       Approval or disapproval shall lie solely in Disney's
                  discretion, and any SKU of any Article not so approved in
                  writing shall be deemed unlicensed and shall not be
                  manufactured or sold. If any unapproved SKU of any Article is
                  being sold, Disney may, together with other remedies available
                  to Disney, including but not limited to, immediate termination
                  of this Agreement, by written notice require such SKU of such
                  Article to be immediately withdrawn from the market. Any
                  modification of any SKU of an Article, including, but not
                  limited to, change of materials, color, design or size of the
                  representation of Licensed Material must be submitted in
                  advance for Disney's written approval as if it were a new SKU
                  of an Article. Approval of any SKU of an Article which uses
                  particular artwork does not imply approval of such artwork for
                  use with a different Article. The fact that artwork has been
                  taken from a Disney publication or a previously approved
                  Article does not mean that its use will necessarily be
                  approved in connection with an Article licensed hereunder.


<PAGE>   14

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 14


         C.       If Licensee submits for approval artwork from an article or
                  book manufactured or published by another licensee of Disney's
                  or of any of Disney's Affiliates, Licensee must advise Disney
                  in writing of the source of such artwork. If Licensee fails to
                  do so, any approval which Disney may give for use by Licensee
                  of such artwork may be withdrawn by giving Licensee written
                  notice thereof, and Licensee may be required by Disney not to
                  sell Articles using such artwork.

         D.       Licensee is responsible for the consistent quality and safety
                  of the Articles and their compliance with applicable Laws.
                  Disney will not unreasonably object to any change in the
                  design of an Article or in the materials used in the
                  manufacture of the Article or in the process of manufacturing
                  the Articles which Licensee advises Disney in writing is
                  intended to make the Article safer or more durable.

         E.       If Disney has supplied Licensee with forms for use in applying
                  for approval of artwork, models, pre-production and production
                  samples of Articles, Licensee shall use such forms when
                  submitting anything for Disney's approval.

6.       APPROVAL OF PRODUCTION SAMPLES

         A.       Before shipping an Article to any customer, Licensee agrees to
                  furnish to Disney, from the first production run of each
                  supplier of each of the Articles, for Disney's approval of all
                  aspects of the Article in question, the number of Samples with
                  packaging which is hereinabove set forth, which shall conform
                  to the approved artwork, three-dimensional models and
                  pre-production sample. Approval or disapproval of the artwork
                  as it appears on any SKU of the Article, as well as of the
                  quality of the Article, shall lie in Disney's sole discretion
                  and may, among other things, be based on unacceptable quality
                  of the artwork or of the Article as manufactured. Any SKU of
                  any Article not so approved shall be deemed unlicensed, shall
                  not be sold and, unless otherwise agreed by Disney in writing,
                  shall be destroyed. Such destruction shall be attested to in a
                  certificate signed by one of Licensee's officers. Production
                  samples of Articles for which Disney has approved a
                  pre-production sample shall be deemed approved, unless within
                  twenty (20) days of Disney's receipt of such production sample
                  Disney notifies Licensee to the contrary. Any approval of a
                  production sample attributable to Disney will not constitute
                  or imply a representation or belief by Disney that such
                  production sample complies with any applicable Laws.

         B.       Licensee agrees to make available at no charge such additional
                  samples of any or all SKUs of each Article as Disney may from
                  time to time reasonably




<PAGE>   15

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 15


                  request for the purpose of comparison with earlier samples, or
                  for Disney's anti-piracy efforts, or to test for compliance
                  with applicable Laws, and to permit Disney to inspect
                  Licensee's manufacturing operations and testing records (and
                  those of Licensee's Manufacturers) for the Articles in
                  accordance with Paragraphs 11 and 24.

         C.       Licensee acknowledges that Disney may disapprove any SKU of an
                  Article or a production run of any SKU of an Article because
                  the quality is unacceptable to Disney, and accordingly, Disney
                  recommends that Licensee submit production samples to Disney
                  for approval before committing to a large original production
                  run or to purchase a large shipment from a new supplier.

         D.       No modification of an approved production sample shall be made
                  without Disney's further prior written approval. All SKUs of
                  Articles being sold must conform in all respects to the
                  approved production sample. It is understood that if in
                  Disney's reasonable judgment the quality of any SKU of an
                  Article originally approved has deteriorated in later
                  production runs, or if the SKU has otherwise been altered,
                  Disney may, in addition to other remedies available to Disney,
                  by written notice require such SKU of the Article to be
                  immediately withdrawn from the market.

         E.       The rights granted hereunder do not permit the sale of
                  "seconds" or "irregulars". All Articles not meeting the
                  standard of approved samples shall be destroyed or all
                  Licensed Material and Trademarks shall be removed or
                  obliterated therefrom.

         F.       Licensee is responsible for the consistent quality and safety
                  of the Articles and their compliance with applicable Laws.
                  Disney will not unreasonably object to any change in the
                  design of an Article or in the materials used in the
                  manufacture of the Article or in the process of manufacturing
                  the Articles which Licensee advises Disney in writing is
                  intended to make the Article safer or more durable.

         G.       Disney shall have the right, by written notice to Licensee, to
                  require modification of any SKU of any Article approved by
                  Disney under this or any previous agreement between the
                  parties pertaining to Licensed Material. Likewise, if the Term
                  of this Agreement is extended by mutual agreement, Disney
                  shall have the right, by written notice to Licensee, to
                  require modification of any SKU of any Article approved by
                  Disney under this Agreement. It is understood that there is no
                  obligation upon either party to extend the Agreement.


<PAGE>   16

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 16


         H.       If Disney notifies Licensee of a required modification under
                  Paragraph 6.G. with respect to any SKU of a particular
                  Article, such notification shall advise Licensee of the nature
                  of the changes required, and Licensee shall not accept any
                  order for any such Article until the subject SKU has been
                  resubmitted to Disney with such changes and Licensee has
                  received Disney's written approval of the Article as modified.
                  However, Licensee may continue to distribute Licensee's
                  inventory of the previously approved Articles until such
                  inventory is exhausted (unless such Articles are dangerously
                  defective or are alleged to be violative of any third party
                  rights, as determined by Disney).

         I.       Upon Disney's request, Licensee agrees to give Disney written
                  notice of the first ship date for each Article.

         J.       If Disney has inadvertently approved a concept, pre-production
                  sample, or production sample of a product which is not
                  included in the Articles under this Agreement, or if Disney
                  has inadvertently approved an Article using artwork and/or
                  trademarks not included in the Agreement, such approval may be
                  revoked at any time without any obligation whatsoever on
                  Disney's part to Licensee. Any such product as to which
                  Disney's approval is revoked shall be deemed unauthorized and
                  shall not be distributed or sold by or for Licensee.

7.       APPROVAL OF PACKAGING, PROMOTIONAL
         MATERIAL, AND ADVERTISING

         A.       All containers, packaging, display material, promotional
                  material, catalogs, and all advertising, including but not
                  limited to, television advertising and press releases, for
                  Articles must be submitted to Disney and receive Disney's
                  written approval before use. To avoid unnecessary expense if
                  changes are required, Disney's approval thereof should be
                  procured when such is still in rough or storyboard format.
                  Disney shall endeavor to respond to requests for approval
                  within a reasonable time. Approval or disapproval shall lie in
                  Disney's sole discretion, and the use of unapproved
                  containers, packaging, display material, promotional material,
                  catalogs or advertising is prohibited. Disney's approval of
                  any containers, packaging, display material, promotional
                  material, catalogs or advertising under this Agreement will
                  not constitute or imply a representation or belief by Disney
                  that such materials comply with any applicable Laws. Whenever
                  Licensee prepares catalog sheets or other printed matter
                  containing illustrations of Articles, Licensee will furnish to
                  Disney five (5) copies thereof when they are published.


<PAGE>   17

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 17


         B.       If Disney has supplied Licensee with forms for use in applying
                  for approval of materials referenced in this Paragraph 7,
                  Licensee shall use such forms when submitting anything for
                  Disney's approval.

         C.       Disney has designed character artwork and/or a brand name
                  logo(s) to be used by all licensees in connection with the
                  packaging of all merchandise using the Licensed Material, and,
                  if applicable, on hang tags and garment labels for such
                  merchandise. Disney will supply Licensee with reproduction
                  artwork thereof, and Licensee agrees to use such artwork
                  and/or logo(s) on the packaging of the Articles, and, if
                  applicable, on hang tags and garment labels, which Licensee
                  will have printed and attached to each Article at Licensee's
                  cost. Disney recommends that Licensee source the hang tags and
                  garment labels from Disney's authorized manufacturer (if any)
                  of pre-approved hang tags and garment labels, the name of
                  which will be provided to Licensee upon request. However,
                  Licensee may use another manufacturer for the required hang
                  tags and garment labels if the hang tags and garment labels
                  manufactured are of equivalent quality and are approved by
                  Disney in accordance with Disney's usual approval process.

8.       ARTWORK

         Licensee shall pay Disney, within thirty (30) days of receiving an
         invoice therefor, for Style Guides and for artwork done at Licensee's
         request by Disney or third parties under contract to Disney in the
         development and creation of Articles, display, packaging or promotional
         material (including any artwork which in Disney's opinion is necessary
         to modify artwork initially prepared by Licensee and submitted to
         Disney for approval, subject to Licensee's prior written approval) at
         Disney's then prevailing commercial art rates. Estimates of artwork
         charges are available upon request. While Licensee is not obligated to
         utilize services of Disney's Art Department, Licensee is encouraged to
         do so in order to minimize delays which may occur if outside artists do
         renditions of Licensed Material which Disney cannot approve and to
         maximize the attractiveness of the Articles. Artwork will be returned
         to Licensee by overnight courier, at Licensee's cost (unless other
         arrangements are made).


<PAGE>   18

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 18

9.       PRINT, RADIO OR TV ADVERTISING

         Licensee will obtain all approvals necessary in connection with print,
         radio or television advertising, if any, which Disney may authorize.
         Licensee represents and warrants that all advertising and promotional
         materials shall comply with all applicable Laws. Disney's approval of
         copy or storyboards for such advertising will not constitute or imply a
         representation or belief by Disney that such copy or storyboards comply
         with any applicable Laws. This Agreement does not grant Licensee any
         rights to use the Licensed Material in animation. Licensee may not use
         any animation or live action footage from the motion picture from which
         the Licensed Material comes without Disney's prior written approval in
         each instance. In the event Disney approves the use of film clips of
         the motion picture from which the Licensed Material comes, for use in a
         television commercial, Licensee shall be responsible for any re-use
         fees which may be applicable, including SAG payments for talent. No
         reproduction of the film clip footage shall be made except for
         inclusion, as approved by Disney, in such commercial and there shall be
         no modifications of the film clip footage. All film clip footage shall
         be returned to Disney immediately after its inclusion in such
         commercial. Disney shall have the right to prohibit Licensee from
         advertising the Articles by means of television and/or billboards. Such
         right shall be exercised within Disney's absolute discretion, including
         without limitation for reasons of overexposure of the Licensed
         Material.

10.      LICENSEE NAME AND ADDRESS ON ARTICLES

         A.       Licensee's name, trade name (or Licensee's trademark which
                  Licensee has advised Disney in writing that Licensee is using)
                  and Licensee's address (at least city and state) will appear
                  on permanently affixed labeling on each Article and, if the
                  Article is sold to the public in packaging or a container,
                  printed on such packaging or a container so that the public
                  can identify the supplier of the Article. On soft goods
                  "permanently affixed" shall mean sewn on. RN numbers do not
                  constitute a sufficient label under this paragraph.

         B.       Licensee shall advise Disney in writing of all trade names or
                  trademarks Licensee wishes to use on Articles being sold under
                  this license. Licensee may sell the Articles only under
                  mutually agreed upon trade names or trademarks.


<PAGE>   19

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 19


11.      COMPLIANCE WITH APPROVED SAMPLES AND
         APPLICABLE LAWS AND STANDARDS

         A.       Licensee covenants that each Article and component thereof
                  distributed hereunder shall be of good quality and free of
                  defects in design, materials and workmanship, and shall comply
                  with all applicable Laws, and such specifications, if any, as
                  may have been specified in connection with this Agreement
                  (e.g., Disney's Apparel Performance Specification Manual, if
                  the Articles are items of apparel), and shall conform to the
                  Sample thereof approved by Disney. Licensee covenants that it
                  will comply with all applicable Laws in performing this
                  Agreement, including but not limited to, those pertaining to
                  the manufacture, pricing, sale and distribution of the
                  Articles.

         B.       Without limiting the foregoing, Licensee covenants on behalf
                  of Licensee's own manufacturing facilities, and agrees to
                  require all Manufacturers to covenant by signing the
                  Consent/Manufacturer's Agreement (referenced in Paragraph 24),
                  as follows:

                  (1)      Licensee and the Manufacturers agree not to use child
                           labor in the manufacturing, packaging or distribution
                           of Disney merchandise. The term "child" refers to a
                           person younger than the local legal minimum age for
                           employment or the age for completing compulsory
                           education, but in no case shall any child younger
                           than fifteen (15) years of age (or fourteen (14)
                           years of age where local law allows) be employed in
                           the manufacturing, packaging or distribution of
                           Disney merchandise. Licensee and the Manufacturers
                           employing young persons who do not fall within the
                           definition of "children" agree also to comply with
                           any Laws applicable to such persons.

                  (2)      Licensee and the Manufacturers agree only to employ
                           persons whose presence is voluntary. Licensee and the
                           Manufacturers agree not to use any forced or
                           involuntary labor, whether prison, bonded, indentured
                           or otherwise.

                  (3)      Licensee and the Manufacturers agree to treat each
                           employee with dignity and respect, and not to use
                           corporal punishment, threats of violence, or other
                           forms of physical, sexual, psychological or verbal
                           harassment or abuse.

                  (4)      Unless required by applicable Laws to treat a
                           specific group of employees differently, Licensee and
                           the Manufacturers agree not to




<PAGE>   20

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 20

                           discriminate in hiring and employment practices,
                           including salary, benefits, advancement, discipline,
                           termination, or retirement, on the basis of race,
                           religion, age, nationality, social or ethnic origin,
                           sexual orientation, gender, political opinion or
                           disability.

                  (5)      Licensee and the Manufacturers recognize that wages
                           are essential to meeting employees' basic needs.
                           Licensee and Manufacturers agree to comply, at a
                           minimum, with all applicable wage and hour Laws,
                           including minimum wage, overtime, maximum hours,
                           piece rates and other elements of compensation, and
                           to provide legally mandated benefits. If local Laws
                           do not provide for overtime pay, Licensee and
                           Manufacturers agree to pay at least regular wages for
                           overtime work. Except in extraordinary business
                           circumstances, Licensee and the Manufacturers will
                           not require employees to work more than the lesser of
                           (a) 48 hours per week and 12 hours overtime or (b)
                           the limits on regular and overtime hours allowed by
                           local law, or, where local law does not limit the
                           hours of work, the regular work week in such country
                           plus 12 hours overtime. In addition, except in
                           extraordinary business circumstances, employees will
                           be entitled to at least one day off in every
                           seven-day period. Licensee and the Manufacturers
                           agree that, where local industry standards are higher
                           than applicable legal requirements, they will meet
                           the higher standards.

                  (6)      Licensee and the Manufacturers agree to provide
                           employees with a safe and healthy workplace in
                           compliance with all applicable Laws, ensuring, at a
                           minimum, reasonable access to potable water and
                           sanitary facilities, fire safety, and adequate
                           lighting and ventilation. Licensee and the
                           Manufacturers also agree to ensure that the same
                           standards of health and safety are applied in any
                           housing they provide for employees. Licensee and the
                           Manufacturers agree to provide Disney with all
                           information Disney may request about manufacturing,
                           packaging and distribution facilities for the
                           Articles.

                  (7)      Licensee and the Manufacturers agree to respect the
                           rights of employees to associate, organize and
                           bargain collectively in a lawful and peaceful manner,
                           without penalty or interference, in accordance with
                           applicable Laws.

                  (8)      Licensee and the Manufacturers agree to comply with
                           all applicable environmental Laws.


<PAGE>   21

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 21


                  (9)      Licensee and the Manufacturers agree to comply with
                           all applicable Laws, including those pertaining to
                           the manufacture, pricing, sale and distribution of
                           the Articles.

                  (10)     Licensee and the Manufacturers agree that Disney and
                           its designated agents (including third parties) may
                           engage in monitoring activities to confirm compliance
                           with this Paragraph 11, including unannounced on-site
                           inspections of manufacturing, packaging and
                           distribution facilities, and employer-provided
                           housing, such inspections to include reviews of books
                           and records relating to employment matters and
                           private interviews with employees. Licensee and the
                           Manufacturers agree to maintain on site all
                           documentation necessary to demonstrate compliance
                           with this Paragraph 11. Licensee agrees to promptly
                           reimburse Disney for the actual costs of inspections
                           performed pursuant to this Paragraph 11 when any of
                           Licensee's manufacturing facilities or any
                           Manufacturer does not pass the inspection(s).

                  (11)     Licensee and the Manufacturers agree to take
                           appropriate steps to ensure that the provisions of
                           this Code of Conduct are communicated to employees,
                           including the prominent posting of a copy of the Code
                           of Conduct for Manufacturers (copy attached) in the
                           local language and in a place readily accessible to
                           employees at all times.

         C.       Licensee agrees to be bound by the Code of Conduct for
                  Licensees (copy attached), including but not limited to,
                  taking appropriate steps, in consultation with Disney, to
                  develop, implement and maintain procedures to evaluate and
                  monitor the Manufacturers it uses to manufacture the Articles
                  or components thereof, and to ensure compliance with Paragraph
                  11.B., including but not limited to, unannounced on-site
                  inspections of manufacturing, packaging and distribution
                  facilities and employer-provided housing, reviews of books and
                  records relating to employment matters and private interviews
                  with employees.

         D.       Both before and after Licensee puts Articles on the market,
                  Licensee shall follow reasonable and proper procedures for
                  testing that Articles comply with all applicable product
                  safety Laws, and shall permit Disney's designees to inspect
                  testing, manufacturing and quality control records and
                  procedures and to test the Articles for compliance with
                  product safety and other applicable Laws. Licensee agrees to
                  promptly reimburse Disney for the actual costs of such
                  testing. Licensee shall also give due consideration to any
                  recommendations by Disney that Articles exceed the
                  requirements of




<PAGE>   22

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Disney Classics
Agreement dated November 16, 1998
Page 22


                  applicable Laws. Articles not manufactured, packaged or
                  distributed in accordance with applicable Laws shall be deemed
                  unapproved, even if previously approved by Disney, and shall
                  not be shipped unless and until they have been brought into
                  full compliance therewith.

12.      DISNEY OWNERSHIP OF ALL RIGHTS IN LICENSED MATERIAL

         Licensee acknowledges that the copyrights and all other proprietary
         rights in and to Licensed Material are exclusively owned by and
         reserved to Disney. Licensee shall neither acquire nor assert copyright
         ownership or any other proprietary rights in the Licensed Material or
         in any derivation, adaptation, variation or name thereof. Without
         limiting the foregoing, Licensee hereby assigns to Disney all
         Licensee's worldwide right, title and interest in the Licensed Material
         and in any material objects consisting of or to the extent that they
         incorporate drawings, paintings, animation cels, or sculptures of
         Licensed Material, or other adaptations, compilations, collective
         works, derivative works, variations or names of Licensed Material,
         heretofore or hereafter created by or for Licensee or any of Licensee's
         Affiliates. All such new materials shall be included in the definition
         of "Licensed Material" under this Agreement. If any third party makes
         or has made any contribution to the creation of any new materials which
         are included in the definition of Licensed Material under this
         Paragraph 12, Licensee agrees to obtain from such party a full
         assignment of rights so that the foregoing assignment by Licensee shall
         vest full rights to such new materials in Disney. Licensee further
         covenants that any such new materials created by Licensee or by any
         third party Licensee has engaged are original to Licensee or such third
         party and do not violate the rights of any other person or entity; this
         covenant regarding originality shall not extend to any materials Disney
         supplies to Licensee, but does apply to all materials Licensee or
         Licensee's third party contractors may add thereto. The foregoing
         assignment to Disney of material objects shall not include that portion
         of Licensee's displays, catalogs, or promotional material not
         containing Licensed Material, or the physical items constituting the
         Articles, unless such items are in the shape of the Licensed Material.

13.      COPYRIGHT NOTICE

         As a condition to the grant of rights hereunder, each Article and any
         other matter containing Licensed Material shall bear a properly located
         permanently affixed copyright notice in Disney's name (e.g., "SYMBOL
         211 \f "Symbol" Disney"), or such other notice as Disney specifies to
         Licensee in writing. Licensee will comply with such instructions as to
         form, location and content of the notice as Disney may give from time
         to time. Licensee will not, without Disney's prior written consent,
         affix to any Article or any other matter containing Licensed Material a
         copyright notice in any other name. If through inadvertence or
         otherwise a copyright notice on any Article or other such matter should
         appear in Licensee's name or the name of a third party, Licensee hereby
         agrees to assign to Disney the copyright represented by any such
         copyright notice in Licensee's name and, upon request, cause the
         execution and delivery to Disney of whatever documents are necessary to
         convey to Disney that copyright represented by any such copyright
         notice. If by inadvertence a proper copyright




<PAGE>   23

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Disney Classics
Agreement dated November 16, 1998
Page 23


         notice is omitted from any Article or other matter containing Licensed
         Material, Licensee agrees at Licensee's expense to use all reasonable
         efforts to correct the omission on all such Articles or other matter in
         process of manufacture or in distribution. Licensee agrees to advise
         Disney promptly and in writing of the steps being taken to correct any
         such omission and to make the corrections on existing Articles which
         can be located.

14.      NON-ASSOCIATION OF OTHER FANCIFUL
         CHARACTERS WITH LICENSED MATERIAL

         To preserve Disney's identification with Disney's characters and to
         avoid confusion of the public, Licensee agrees not to associate other
         characters or licensed properties with the Licensed Material or the
         Trademarks either on the Articles or in their packaging, or, without
         Disney's written permission, on advertising, promotional or display
         materials. If Licensee wishes to use a character which constitutes
         Licensee's trademark on the Articles or their packaging, or otherwise
         in connection with the Articles, Licensee agrees to obtain Disney's
         prior written permission.

15.      ACTIVE MARKETING OF ARTICLES

         Licensee agrees to manufacture (or have manufactured for Licensee) and
         actively offer for sale all the Articles and to actively exercise the
         rights granted herein. Licensee agrees that by the Marketing Date
         applicable to a particular Article shipments to customers of such
         Article will have taken place in sufficient time that such Article
         shall be available for purchase in commercial quantities by the public
         at the retail outlets in all distribution channels authorized pursuant
         to Paragraph 2.A. In any case in which such sales have not taken place
         or when the Article is not then and thereafter available for purchase
         in commercial quantities by the public, Disney may invoke any and all
         remedies available to it, including but not limited to those arising
         under Paragraph 28.


<PAGE>   24

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 24


16.      PROMOTION COMMITMENT

         Licensee agrees to carry out the Promotion Commitment, if any, as
         defined in Paragraph 1.N.

17.      TRADEMARK RIGHTS AND OBLIGATIONS

         A.       All uses of the Trademarks by Licensee hereunder shall inure
                  to Disney's benefit. Licensee acknowledges that Disney is the
                  exclusive owner of all the Trademarks, and of any trademark
                  incorporating all or any part of a Trademark or any Licensed
                  Material, and the trademark rights created by such uses.
                  Without limiting the foregoing, Licensee hereby assigns to
                  Disney all the Trademarks, and any trademark incorporating all
                  or any part of a Trademark or any Licensed Material, and the
                  trademark rights created by such uses, together with the
                  goodwill attaching to that part of the business in connection
                  with which such Trademarks or trademarks are used. Licensee
                  agrees to execute and deliver to Disney such documents as
                  Disney requires to register Licensee as a Registered User or
                  Permitted User of the Trademarks or such trademarks and to
                  follow Disney's instructions for proper use thereof in order
                  that protection and/or registrations for the Trademarks and
                  such trademarks may be obtained or maintained.

         B.       Licensee agrees not to use any Licensed Material or
                  Trademarks, or any trademark incorporating all or any part of
                  a Trademark or of any Licensed Material, on any business sign,
                  business cards, stationery or forms (except as licensed
                  herein), or to use any Licensed Material or Trademark as the
                  name of Licensee's business or any division thereof, unless
                  otherwise agreed by Disney in writing.

         C.       Nothing contained herein shall prohibit Licensee from using
                  Licensee's own trademarks on the Articles or Licensee's
                  copyright notice on the Articles when the Articles contain
                  independent material which is Licensee's property. Nothing
                  contained herein is intended to give Disney any rights to, and
                  Disney shall not use, any trademark, copyright or patent used
                  by Licensee in connection with the Articles which is not
                  derived or adapted from Licensed Material, Trademarks, or
                  other materials owned by Disney.

18.      REGISTRATIONS

         Except with Disney's written consent, neither Licensee nor any of
         Licensee's Affiliates will register or attempt in any country to
         register copyrights in, or to register as a trademark, service mark,
         design patent or industrial design, or business




<PAGE>   25

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 25


         designation, any of the Licensed Material, Trademarks or derivations or
         adaptations thereof, or any word, symbol or design which is so similar
         thereto as to suggest association with or sponsorship by Disney or any
         of Disney's Affiliates. In the event of breach of the foregoing,
         Licensee agrees, at Licensee's expense and at Disney's request,
         immediately to terminate the unauthorized registration activity and
         promptly to execute and deliver, or cause to be delivered, to Disney
         such assignments and other documents as Disney may require to transfer
         to Disney all rights to the registrations, patents or applications
         involved.

19.      UNLICENSED USE OF LICENSED MATERIALS

         A.       Licensee agrees that Licensee will not use the Licensed
                  Material, or the Trademarks, or any other material the
                  copyright to which is owned by Disney in any way other than as
                  herein authorized (or as is authorized in any other remedy
                  Disney may have, Licensee agrees that all revenues from any
                  use thereof products other than the Articles (unless
                  authorized by Disney in writing), and all revenues from the
                  use of any other copyrighted material of Disney's without
                  written authorization, shall be immediately payable to Disney.

         B.       Licensee agrees to give Disney prompt written notice of any
                  unlicensed use by third parties of Licensed Material or
                  Trademarks, and that Licensee will not, without Disney's
                  written consent, bring or cause to be brought any criminal
                  prosecution, lawsuit or administrative action for
                  infringement, interference with or violation of any rights to
                  Licensed Material or Trademarks. Because of the need for and
                  the high costs of an effective anti-piracy enforcement
                  program, Licensee agrees to cooperate with Disney, and, if
                  necessary, to be named by Disney as a sole complainant or
                  co-complainant in any action against an infringer of the
                  Licensed Material or Trademarks and, notwithstanding any right
                  of Licensee to recover same, legal or otherwise, Licensee
                  agrees to pay to Disney, and hereby waives all claims to, all
                  damages or other monetary relief recovered in such action by
                  reason of a judgment or settlement whether or not such damages
                  or other monetary relief, or any part thereof, represent or
                  are intended to represent injury sustained by Licensee as a
                  licensee hereunder; in any such action against an infringer,
                  Disney agrees to reimburse Licensee for reasonable expenses
                  incurred at Disney's request, including reasonable attorney's
                  fees if Disney has requested Licensee to retain separate
                  counsel.


<PAGE>   26

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 26


20.      STATEMENTS AND PAYMENTS OF ROYALTIES

         A.       Licensee agrees to furnish to Disney by the 25th day after
                  each Royalty Payment Period full and accurate statements on
                  statement forms Disney designates for Licensee's use, showing
                  all information requested by such forms, including but not
                  limited to, the quantities, Net Invoiced Billings and
                  applicable Royalty rate(s) of Articles invoiced during the
                  preceding Royalty Payment Period, and the quantities and
                  invoice value of Articles returned for credit or refund in
                  such period. At the same time Licensee will pay Disney all
                  Royalties and CMF payments (if applicable) due on billings
                  shown by such statements. To the extent that any Royalties or
                  CMF payments are not paid, Licensee authorizes Disney to
                  offset Royalties and/or CMF payments due against any sums
                  which Disney or any of Disney's Affiliates may owe to Licensee
                  or any of Licensee's Affiliates. No deduction or withholding
                  from Royalties payable to Disney shall be made by reason of
                  any tax. Any applicable tax on the manufacture, distribution
                  and sale of the Articles shall be borne by Licensee.

         B.       The statement forms Disney designates for Licensee's use may
                  be changed from time to time, and Licensee agrees to use the
                  most current form designated by Disney (including, for
                  example, forms to be sent by electronic transmission). If it
                  is necessary for Licensee to adapt its system to be able to
                  report statements by electronic transmission, all costs of
                  such adaptation shall be borne entirely by Licensee. Licensee
                  agrees to fully comply with all instructions supplied by
                  Disney for completing any reporting forms, or adhering to any
                  required format. Upon at least six (6) months' notice from
                  Disney, the Royalty Payment Period may be changed from
                  quarterly to monthly, unless this Agreement already provides
                  for a monthly Royalty Payment Period.

         C.       In addition to the other information requested by the
                  statement forms, Licensee's statement shall with respect to
                  all Articles report separately:

                  (1)         F.O.B. In Sales;

                  (2)         F.O.B. Out Sales;

                  (3)         Licensee shall report all information required
                              under the Agreement separately by individual
                              Disney Classics Property;

                  (4)         sales of Articles outside the Territory pursuant
                              to a distribution permission (indicating the
                              country involved);



<PAGE>   27

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Disney Classics
Agreement dated November 16, 1998
Page 27


                  (5)         Licensee's sales of Articles to any of Disney's
                              licensees or Disney's Affiliates' licensees who
                              are licensed to sell the Articles, and who are
                              reselling such Articles and paying Disney
                              royalties on such resales; in such cases, Licensee
                              need only report the sales on the statements,
                              because double royalties are not owed to Disney on
                              these sales;

                  (6)         sales of Articles to Disney or any of Disney's
                              Affiliates;

                  (7)         sales of Articles to Licensee's or Disney's
                              employees;

                  (8)         sales of Articles under any brand or property
                              identified in Paragraph 1.B. hereinabove;

                  (9)         sales of Articles to or for distribution through
                              any mail order catalogs approved under this
                              Agreement.

         D.       Sales of items licensed under contracts with Disney other than
                  this Agreement shall not be reported on the same statement as
                  sales of Articles under this Agreement.

         E.       Licensee's statements and payments, including all Royalties,
                  shall be delivered to Wachovia South Metro Center, DEI
                  Account, P.O. Box 101947, Atlanta, Georgia 30392. A copy of
                  each statement must be sent to Disney at 500 South Buena Vista
                  Street, Burbank, California 91521-6687, to the attention of
                  the Contract Administrator, Consumer Products Division. If
                  Licensee wishes to send statements and payments by overnight
                  courier, please use the following address: Wachovia South
                  Metro Center, DEI Account, 3585 Atlanta Avenue, Hapeville, GA
                  30354, Attention Peggy Morris, Reference Lock box 101947.
                  However, Advances should be mailed directly to Disney at 500
                  South Buena Vista Street, Burbank, California 91521-6687, to
                  the attention of the Contract Administrator or Legal
                  Department, Consumer Products Division.

         F.       Insofar as is necessary to provide for full performance of
                  this Agreement, including but not limited to, proper payment
                  of Royalties, Licensee represents and warrants that it will
                  take all required steps to ensure that its information
                  systems, including, without limitation, all its proprietary
                  and all third party hardware and software, process dates
                  correctly prior to, during and after the calendar year 2000
                  ("Year 2000 Compliance"). Year 2000 Compliance shall include,
                  without limitation, correct century recognition, calculations
                  that properly accommodate same century and multi-century


<PAGE>   28

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 28


                  formulas and date values, and interface values that reflect
                  the appropriate century. Necessary steps to ensure Year 2000
                  Compliance shall include, without limitation, analysis of all
                  components of Licensee's information systems and, as
                  necessary, development, installation and testing of software
                  fixes, patches, and updates. Licensee represents and warrants
                  that its information systems will be Year 2000 Compliant by
                  September 30, 1999. Such representation and warranty is a
                  material term of this Agreement. Upon a breach by Licensee of
                  its obligation under this paragraph, Disney shall be entitled
                  to terminate this Agreement in accordance with the provisions
                  for termination set forth herein.

21.      CONFIDENTIALITY

         Licensee agrees not to issue any press release regarding this Agreement
         without obtaining Disney's prior written consent. Licensee agrees to
         keep the terms and conditions of this Agreement confidential, and
         Licensee shall not disclose such terms and conditions to any third
         party without obtaining Disney's prior written consent; provided,
         however, that this Agreement may be disclosed on a need-to-know basis
         to Licensee's attorneys and accountants who agree to be bound by this
         confidentiality provision. In addition, Licensee may have access to
         information concerning Disney's and/or its Affiliates' business and
         operations, and/or information concerning works in progress, artwork,
         plots, characters or other matters relating to Disney's and/or its
         Affiliates' artistic creations, which information may not be accessible
         or known to the general public. Licensee agrees not to use or disclose
         such information to any third party without obtaining Disney's prior
         written consent. In the event Licensee is required to disclose this
         Agreement, or any part thereof, pursuant to any law, court order or
         process, the rules and regulations of any governmental department,
         agency or authority (including, but not limited to, the Securities and
         Exchange Commission) or any generally accepted accounting rules
         mandating disclosure in Licensee's financial statements, Licensee
         agrees to give Disney prior written notice and to use its best efforts
         to obtain confidential treatment of this Agreement. Upon Disney's
         request, Licensee agrees to incorporate Disney's comments into
         Licensee's request for confidential treatment, provided such request
         and comments are received in writing by Licensee within five (5)
         business days after Disney's receipt of the notice referred to in the
         preceding sentence.


<PAGE>   29

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 29


22.      INTEREST

         Royalties or any other payments due to Disney hereunder which are
         received after the due date shall bear interest at the rate of 18% per
         annum from the due date (or the maximum permissible by law if less than
         18%).

23.      AUDITS AND MAINTAINING RECORDS

         A.       Licensee agrees to keep accurate records of all transactions
                  relating to this Agreement and any prior agreement with Disney
                  regarding the Licensed Material, including, without
                  limitation, shipments to Licensee of Articles and components
                  thereof, inventory records, records of sales and shipments by
                  Licensee, and records of returns, and to preserve such records
                  for the lesser of seven (7) years or two (2) years after the
                  expiration or termination of this Agreement.

         B.       Disney, or Disney's representatives, shall have the right from
                  time to time, during Licensee's normal business hours, but
                  only for the purpose of confirming Licensee's performance
                  hereunder, to examine and make extracts from all such records,
                  including the general ledger, invoices and any other records
                  which Disney reasonably deems appropriate to verify the
                  accuracy of Licensee's statements or Licensee's performance
                  hereunder, including records of Licensee's Affiliates and/or
                  unaffiliated sublicensees if they are involved in activities
                  which are the subject of this Agreement. In particular,
                  Licensee's invoices shall identify the Articles separately
                  from goods which are not licensed hereunder. Licensee
                  acknowledges that Disney may furnish Licensee with an audit
                  questionnaire, and Licensee agrees to fully and accurately
                  complete such questionnaire, and return it to Disney within
                  the designated time. Disney's use of an audit questionnaire
                  shall not limit Disney's ability to conduct any on-site
                  audit(s) as provided above. Licensee acknowledges that an
                  audit conducted by Disney or its representatives, may involve
                  one or more license agreements at a time.

         C.       If in an audit of Licensee's records it is determined that
                  there is a short fall of five percent (5%) or more in
                  Royalties reported for any Royalty Payment Period, Licensee
                  shall upon request from Disney reimburse Disney for the full
                  out-of-pocket costs of the audit, including the costs of
                  employee auditors calculated at $60 per hour per person for
                  travel time during normal working hours and actual working
                  time.

         D.       If Licensee has failed to keep adequate records for one or
                  more Royalty Payment Periods, Disney will assume that the
                  Royalties owed to Disney for




<PAGE>   30

The First Years, Inc.
Disney Classics
Agreement dated November 16, 1998
Page 30

                  such Royalty Payment Period(s) are equal to a reasonable
                  amount, determined in Disney's absolute discretion, which may
                  be up to but will not exceed the highest Royalties owed to
                  Disney in a Royalty Payment Period for which Licensee has kept
                  adequate records; if Licensee has failed to keep adequate
                  records for any Royalty Payment Period, Disney will assume a
                  reasonable amount of Royalties which Licensee will owe to
                  Disney, based on the records Licensee has kept and other
                  reasonable assumptions Disney deems appropriate.

24.      MANUFACTURE OF ARTICLES BY THIRD PARTY MANUFACTURERS

         A.       Licensee agrees to supply Disney with the names and addresses
                  of all of its own manufacturing facilities for the Articles.
                  If Licensee at any time desires to have Articles or components
                  thereof containing Licensed Material and/or Trademarks
                  manufactured by a third party, whether the third party is
                  located within or outside the United States, Licensee must, as
                  a condition to the continuation of this Agreement, notify
                  Disney of the accurate name and complete address of such
                  Manufacturer and the Articles or components involved and
                  obtain Disney's prior written permission to do so. If Disney
                  is prepared to grant permission, Disney will do so if Licensee
                  and each of Licensee's Manufacturers sign a
                  Consent/Manufacturer's Agreement in a form which Disney will
                  furnish to Licensee and Disney receives all such agreements
                  properly signed. Licensee must immediately notify Disney if
                  Licensee is no longer using the Manufacturer to manufacture
                  Articles or components thereof.

            (A SAMPLE OF SAID AGREEMENT FORM IS AVAILABLE ON REQUEST)

         B.       It is not Disney's policy to reveal the names of Licensee's
                  Manufacturers to third parties or to any Disney division
                  involved with buying products, except as may be necessary to
                  enforce Disney's contract rights or protect Disney's
                  trademarks and copyrights.

         C.       If any such Manufacturer utilizes Licensed Material or
                  Trademarks for any unauthorized purpose, Licensee shall
                  cooperate fully in bringing such utilization to an immediate
                  halt. If, by reason of Licensee's not having supplied the
                  above mentioned agreements to Disney or not having given
                  Disney the name of any Manufacturer, Disney makes any
                  representation or takes any action and is thereby subjected to
                  any penalty or expense, Licensee will fully compensate Disney
                  for any cost or loss Disney sustains (in addition to any other
                  legal or equitable remedies available to Disney).


<PAGE>   31

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Disney Classics
Agreement dated November 16, 1998
Page 31


         D.       If any Manufacturer fails to pass a compliance inspection as
                  referenced in Paragraph 11, and thereafter fails to remedy the
                  cited failure(s) within the time designated by Disney, or if
                  the Manufacturer otherwise breaches the Consent/Manufacturer's
                  Agreement, the Consent/Manufacturer's Agreement for such
                  Manufacturer may be terminated immediately by Disney, and
                  Licensee shall not thereafter use such Manufacturer to
                  manufacture Articles or components thereof. If Licensee fails
                  to notify Disney that it has ceased using a particular
                  Manufacturer, and Disney or its designated agent conducts a
                  compliance inspection of such Manufacturer, Licensee remains
                  obligated to work with the Manufacturer to remedy any cited
                  failure(s), or, in the alternative, the Consent/Manufacturer's
                  Agreement shall be deemed terminated for purposes of Paragraph
                  28.B. (8), and Licensee shall promptly reimburse Disney for
                  the actual costs of the compliance inspection.

25.      INDEMNITY

         A.       Licensee shall indemnify Disney during and after the term
                  hereof against all claims, demands, suits, judgments, losses,
                  liabilities (including settlements entered into in good faith
                  with Licensee's consent, not to be unreasonably withheld) and
                  expenses of any nature (including reasonable attorneys' fees)
                  arising out of Licensee's activities under this Agreement,
                  including but not limited to, any actual or alleged: (1)
                  negligent acts or omissions on Licensee's part, (2) defect
                  (whether obvious or hidden and whether or not present in any
                  Sample approved by Disney) in an Article, (3) personal injury,
                  (4) infringement of any rights of any other person by the
                  manufacture, sale, possession or use of Articles, (5) breach
                  on Licensee's part of any covenant, representation or warranty
                  contained in this Agreement, or (6) failure of the Articles or
                  by Licensee to comply with applicable Laws. The parties
                  indemnified hereunder shall include Disney Enterprises, Inc.
                  and its Affiliates and successors, and its and their officers,
                  directors, employees and agents. The indemnity shall not apply
                  to any claim or liability relating to any infringement of the
                  copyright of a third party caused by Licensee's utilization of
                  the Licensed Material and the Trademarks in accordance with
                  the provisions hereof, unless such claim or liability arises
                  out of Licensee's failure to obtain the full assignment of
                  rights referenced in Paragraph 12.

         B.       Disney shall indemnify Licensee during and after the term
                  hereof against all claims, demands, suits, judgments, losses,
                  liabilities (including settlements entered into in good faith
                  with Disney's consent, not to be unreasonably withheld) and
                  expenses of any nature (including reasonable attorneys' fees)
                  arising out of any claim that Licensee's use of any
                  representation of the Licensed Material or the Trademarks
                  approved in accordance with the provisions of this Agreement
                  infringes the copyright of any third party or



<PAGE>   32

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Disney Classics
Agreement dated November 16, 1998
Page 32

                  infringes any right granted by Disney to such third party,
                  except for claims arising out of Licensee's failure to obtain
                  the full assignment of rights referenced in Paragraph 12.
                  Licensee shall not, in any case, be entitled to recover for
                  lost profits.

         C.       Additionally, if by reason of any claims referred to in
                  Paragraph 25.B., Licensee is precluded from selling any stock
                  of Articles or utilizing any materials in Licensee's
                  possession or which come into Licensee's possession by reason
                  of any required recall, Disney shall be obligated to purchase
                  such Articles and materials from Licensee at their
                  out-of-pocket cost to Licensee, excluding overheads, but
                  Disney shall have no other responsibility or liability with
                  respect to such Articles or materials.

         D.       Disney gives no warranty or indemnity with respect to any
                  liability or expense arising from any claim that use of the
                  Licensed Material or the Trademarks on or in connection with
                  the Articles hereunder or any packaging, advertising or
                  promotional material infringes on any trademark right of any
                  third party or otherwise constitutes unfair competition by
                  reason of any prior rights acquired by such third party, other
                  than rights acquired from Disney. It is expressly agreed that
                  it is Licensee's responsibility to carry out such
                  investigations as Licensee may deem appropriate to establish
                  that Articles, packaging, and promotional and advertising
                  material which are manufactured or created hereunder,
                  including any use made of the Licensed Material and the
                  Trademarks therewith, do not infringe such right of any third
                  party, and Disney shall not be liable to Licensee if such
                  infringement occurs.

         E.       Licensee and Disney agree to give each other prompt written
                  notice of any claim or suit which may arise under the
                  indemnity provisions set forth above. Without limiting the
                  foregoing, Licensee agrees to give Disney written notice of
                  any product liability claim made or suit filed with respect to
                  any Article, any investigations or directives regarding the
                  Articles issued by the Consumer Product Safety Commission
                  ("CPSC") or other federal, state or local consumer safety
                  agency, and any notices sent by Licensee to, or received by
                  Licensee from, the CPSC or other consumer safety agency
                  regarding the Articles within fourteen (14) days of Licensee's
                  receipt or promulgation of the claim, suit, investigation,
                  directive, or notice.

26.      INSURANCE

         Licensee shall maintain in full force and effect at all times while
         this Agreement is in effect and for three years thereafter commercial
         general liability insurance on a per occurrence form, including broad
         form coverage for contractual liability,




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Page 33


         property damage, products liability and personal injury liability
         (including bodily injury and death), waiving subrogation, with minimum
         limits of no less than two million dollars (US $2,000,000.00) per
         occurrence, and naming as additional insureds those indemnified in
         Paragraph 25 hereof. Licensee also agrees to maintain in full force and
         effect at all times while this Agreement is in effect such Worker's
         Compensation Insurance as is required by applicable law and Employer's
         Liability Insurance with minimum limits of one million dollars (US
         $1,000,000.00) per occurrence. All insurance shall be primary and not
         contributory. Licensee shall deliver to Disney a certificate or
         certificates of insurance evidencing satisfactory coverage and
         indicating that Disney shall receive thirty (30) days unrestricted
         prior written notice of cancellation, non-renewal or of any material
         change in coverage. Licensee's insurance shall be carried by an insurer
         with a BEST Guide rating of B + VII or better. Compliance herewith in
         no way limits Licensee's indemnity obligations, except to the extent
         that Licensee's insurance company actually pays Disney amounts which
         Licensee would otherwise pay Disney.

27.      WITHDRAWAL OF LICENSED MATERIAL

         Licensee agrees that Disney may, without obligation to Licensee other
         than to give Licensee written notice thereof, withdraw from the scope
         of this Agreement any Licensed Material or Articles the use or sale of
         which under this Agreement would infringe or reasonably be claimed to
         infringe the rights of a third party, other than rights granted by
         Disney, in which case Disney's obligations to Licensee shall be limited
         to the purchase at cost of Articles and other materials utilizing such
         withdrawn Licensed Material which cannot be sold or used. In the case
         of any withdrawal under the preceding sentence, the Advances and
         Guarantees shall be adjusted to correspond to the time remaining in the
         Term, or the number of Articles remaining under the Agreement, at the
         date of withdrawal.

28.      TERMINATION

         Without prejudice to any other right or remedy available to Disney:

         A.       Disney shall have the right at any time to terminate this
                  Agreement by giving Licensee written notice thereof, if
                  Licensee fails to manufacture, sell and distribute the
                  Articles in accordance with this Agreement, or fails to timely
                  furnish statements and timely pay Royalties or any other
                  payments due to Disney hereunder, or fails to notify Disney of
                  the accurate name and complete address of its own
                  manufacturing facilities or any Manufacturer of the Articles,
                  or fails to have any such Manufacturer execute the
                  Consent/Manufacturer's Agreement, or if Licensee otherwise
                  breaches the terms of this Agreement, and if any such failure
                  or other breach is not corrected within thirty (30) days (or,
                  in the case of non-payment of any




<PAGE>   34

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Page 34

                  monetary obligations due Disney under the Agreement within
                  fifteen (15) days) after Disney sends Licensee written notice
                  thereof.

         B.       Disney shall have the right at any time to terminate this
                  Agreement immediately by giving Licensee written notice
                  thereof:

                  (1)         if Licensee delivers to any customer without
                              Disney's written authorization merchandise
                              containing representations of Licensed Material or
                              other material the copyright or other proprietary
                              rights to which are owned by Disney other than
                              Articles listed herein and approved in accordance
                              with the provisions hereof;

                  (2)         if Licensee delivers Articles outside the
                              Territory or knowingly sells Articles to a third
                              party for delivery outside the Territory, unless
                              pursuant to a written distribution permission or
                              separate written license agreement with Disney or
                              any of Disney's Affiliates;

                  (3)         if a breach occurs which is of the same nature,
                              and which violates the same provision of this
                              Agreement, as a breach of which Disney has
                              previously given Licensee written notice;

                  (4)         if Licensee breaches any material term of any
                              other license agreement between the parties, and
                              Disney terminates such agreement for cause;

                  (5)         if Licensee shall make any assignment for the
                              benefit of creditors, or file a petition in
                              bankruptcy, or is adjudged bankrupt, or becomes
                              insolvent, or is placed in the hands of a
                              receiver, or if the equivalent of any such
                              proceedings or acts occurs, though known by some
                              other name or term;

                  (6)         if Licensee is not permitted or is unable to
                              operate Licensee's business in the usual manner,
                              or is not permitted or is unable to provide Disney
                              with assurance satisfactory to Disney that
                              Licensee will so operate Licensee's business, as
                              debtor in possession or its equivalent, or is not
                              permitted, or is unable to otherwise meet
                              Licensee's obligations under this Agreement or to
                              provide Disney with assurance satisfactory to
                              Disney that Licensee will meet such obligations;

                  (7)         if Licensee breaches any covenant set forth in
                              Paragraph 11 of this Agreement; and/or



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                  (8)         if more than three Consent/Manufacturer's
                              Agreements are terminated in any twelve-month
                              period by Disney for the Manufacturers' failure to
                              pass compliance inspections as referenced in
                              Paragraphs 11 and 24.

         C.       If Disney terminates this Agreement pursuant to this Paragraph
                  28, Licensee shall not be permitted to seek injunctive relief
                  to contest Disney's determination that a termination event has
                  occurred or to otherwise affect Disney's full and absolute
                  control of the Licensed Material and the Trademarks; provided
                  however, Licensee may bring an action for damages, but prior
                  to and during any such action, Disney shall have full and
                  absolute control over the Licensed Material and the
                  Trademarks.

29.      RIGHTS AND OBLIGATIONS UPON EXPIRATION OR TERMINATION

         A.       Upon the expiration or termination of this Agreement, all
                  rights herein granted to Licensee shall revert to Disney, any
                  unpaid portion of the Guarantee shall be immediately due and
                  payable, and Disney shall be entitled to retain all Royalties
                  and other things of value paid or delivered to Disney.
                  Licensee agrees that the Articles shall be manufactured during
                  the Term in quantities consistent with anticipated demand
                  therefor so as not to result in an excessive inventory
                  build-up immediately prior to the end of the Term. Licensee
                  agrees that from the expiration or termination of this
                  Agreement Licensee shall neither manufacture nor have
                  manufactured for Licensee any Articles, that Licensee will
                  deliver to Disney any and all artwork (including Style Guides,
                  animation cels and drawings) which may have been used or
                  created by Licensee in connection with this Agreement, that
                  Licensee will at Disney's option either sell to Disney at cost
                  or destroy or efface any molds, plates and other items used to
                  reproduce Licensed Material or Trademarks, and that, except as
                  hereinafter provided, Licensee will cease selling Articles.
                  Any unauthorized distribution of Articles after the expiration
                  or termination of this Agreement shall constitute copyright
                  infringement.

         B.       If Licensee has any unsold Articles in inventory on the
                  expiration or termination date, Licensee shall provide Disney
                  with a full statement of the kinds and numbers of such unsold
                  Articles. If such statement has been provided to Disney and if
                  Licensee has fully complied with the terms of this Agreement,
                  including the payment of all Royalties due and the Guarantee,
                  upon notice from Disney, Licensee shall have the right for a
                  limited period of two (2) calendar months from such expiration
                  or earlier termination date to sell off and deliver such
                  Articles as authorized under Paragraph 2.A.




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Page 36


                  Licensee shall furnish Disney statements covering such sales
                  and pay Disney Royalties in respect of such sales. Such
                  Royalties shall not be applied against the Advance or towards
                  meeting the Guarantee. If the sell-off period is extended by
                  Disney to a date which is not the last day of the Royalty
                  Payment Period, Licensee's statement and Royalties for such
                  sell-off period shall be due twenty-five (25) days after the
                  last day of the sell-off period. All rights and remedies
                  available to Disney during the Term shall be equally available
                  to Disney during the sell-off period.

         C.       In recognition of Disney's interest in maintaining a stable
                  and viable market for the Articles during and after the Term
                  and any sell-off period, Licensee agrees to refrain from
                  "dumping" the Articles in the market during the Term and any
                  sell-off period granted to Licensee. "Dumping" shall mean the
                  distribution of product at volume levels significantly above
                  Licensee's prior sales practices with respect to the Articles,
                  and at price levels so far below Licensee's prior sales
                  practices with respect to the Articles as to disparage the
                  Articles; provided, however, that nothing contained herein
                  shall be deemed to restrict Licensee's ability to set product
                  prices at Licensee's discretion.

         D.       Except as otherwise agreed by Disney in writing, any inventory
                  of Articles in Licensee's possession or control after the
                  expiration or termination hereof and of any sell-off period
                  granted hereunder shall be destroyed, or all Licensed Material
                  and Trademarks removed or obliterated therefrom.

         E.       If Disney supplies Licensee with forms regarding compliance
                  with this Paragraph 29, Licensee agrees to complete, execute
                  and return such forms to Disney expeditiously.

         F.       Notwithstanding any provision to the contrary, in the case of
                  termination under Paragraph 28.B. (5) or (6), in order to
                  protect the value of the Articles and to avoid any
                  disparagement of the Articles which could occur as a result of
                  the circumstances of termination, Disney shall have the
                  option, in Disney's absolute discretion, to purchase any or
                  all unsold Articles in Licensee's inventory on the termination
                  date at 20% over Licensee's cost of goods for such Articles
                  (not including overhead).

30.      WAIVERS

         A waiver by either party at any time of a breach of any provision of
         this Agreement shall not apply to any breach of any other provision of
         this Agreement, or imply that a breach of the same provision at any
         other time has been or will be waived, or that this Agreement has been
         in any way amended, nor shall any failure by either party




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Agreement dated November 16, 1998
Page 37


         to object to conduct of the other be deemed to waive such party's right
         to claim that a repetition of such conduct is a breach hereof.

31.      PURCHASE OF ARTICLES BY DISNEY

         If Disney wishes to purchase Articles, Licensee agrees to sell such
         Articles to Disney or any of Disney's Affiliates at as low a price as
         Licensee charges for similar quantities sold to Licensee's regular
         customers and to pay Disney Royalties on any such sales.

32.      NON-ASSIGNABILITY

         A.       This Agreement is personal to Licensee, who was specifically
                  chosen by Disney to be licensed hereunder because of
                  Licensee's particular expertise and ability to perform the
                  Agreement. Licensee shall not voluntarily or by operation of
                  law assign, sub-license, transfer, encumber or otherwise
                  dispose of all or any part of Licensee's interest in this
                  Agreement (including, but not limited to, any encumbrance of
                  the Articles) without Disney's prior written consent, to be
                  granted or withheld in Disney's absolute discretion. Any
                  attempted assignment, sub-license, transfer, encumbrance or
                  other disposal without such consent shall be void and shall
                  constitute a material default and breach of this Agreement.
                  "Transfer" within the meaning of this Paragraph 32 shall
                  include any merger or consolidation involving Licensee or any
                  directly or indirectly controlling Affiliate(s) of Licensee
                  ("Controlling Affiliate"); any sale or transfer of all or
                  substantially all of Licensee's or its Controlling
                  Affiliate(s)' assets; any transfer of Licensee's rights and/or
                  obligations hereunder to a division, business segment or other
                  entity different from the one specifically referenced on page
                  1 hereof (or any sale or attempted sale of Articles under a
                  trademark or trade name of such division, business segment or
                  other entity); any public offering, or series of public
                  offerings, whereby a cumulative total of thirty-three and
                  one-third percent (33 1/3%) or more of the voting stock of
                  Licensee or its Controlling Affiliate(s) is offered for
                  purchase; and any acquisition, or series of acquisitions, by
                  any person or entity, or group of related persons or entities,
                  of a cumulative total of thirty-three and one-third percent
                  (33-1/3%) or more of the voting stock of Licensee or its
                  Controlling Affiliate(s), or the right to vote such percentage
                  (or, if Licensee is a partnership, resulting in the transfer
                  of thirty-three and one-third percent (33-1/3%) or more of the
                  profit and loss participation in Licensee, or the occurrence
                  of any of the foregoing with respect to any general partner of
                  Licensee).

         B.       Licensee agrees to provide Disney with at least thirty (30)
                  days prior written notice of any desired assignment of this
                  Agreement or other transfer as




<PAGE>   38

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Page 38


                  defined in Paragraph 32.A. At the time Licensee gives such
                  notice, Licensee shall provide Disney with the information and
                  documentation necessary to evaluate the contemplated
                  transaction. Disney's consent (if given) to any assignment of
                  this Agreement or other transfer as defined in Paragraph 32.A.
                  shall be subject to such terms and conditions as Disney deems
                  appropriate, including but not limited to, payment of a
                  transfer fee. The amount of the transfer fee shall be
                  determined by Disney based upon the circumstances of the
                  particular assignment or transfer, taking into account such
                  factors as the estimated value of the license being assigned
                  or otherwise transferred; the risk of business interruption or
                  loss of quality, production or control Disney may suffer as a
                  result of the assignment or other transfer; the identity,
                  reputation, creditworthiness, financial condition and business
                  capabilities of the proposed assignee or other entity involved
                  in the transfer; and Disney's internal costs related to the
                  assignment or other transfer; provided, however, in no event
                  shall the transfer fee be in an amount less than $ * for each
                  Disney license, brand and/or property (if applicable) involved
                  in an assignment or other transfer. The foregoing transfer fee
                  shall not apply if this Agreement is assigned to one of
                  Licensee's Affiliates as part of a corporate reorganization
                  exclusively among some or all of the entities existing in
                  Licensee's corporate structure when this Agreement is signed;
                  provided, however, that Licensee must give Disney written
                  notice of such assignment and a description of the
                  reorganization. Notwithstanding the foregoing, a transfer fee
                  will not be triggered by any of the following transfers of
                  voting stock, unless occurring as part of a transaction that
                  would trigger a transfer fee: (1) distribution(s) on employee
                  stock options, or (2) transfers among the current shareholders
                  who are members of the Sidman family (including their spouses
                  and children), for estate planning purposes, so long as
                  Licensee maintains substantially the same management and
                  continues to operate in substantially the same fashion as
                  prior to such transfer; provided, however, that in any event,
                  any of the transfers described above shall remain subject to
                  Disney's consent as set forth in Paragraph 32.A. The
                  provisions of this Paragraph 32 shall supersede any
                  conflicting provisions on this subject in any merchandise
                  license agreement previously entered into between the parties
                  for this Territory.

         C.       Licensee acknowledges that it has read and understands the
                  Transfer Fee Policy attached hereto, which governs transfer
                  fee procedures under this Agreement. The Transfer Fee Policy
                  is incorporated herein by this reference.

         D.       Notwithstanding Paragraphs 32.A. and B., Licensee may, upon
                  Disney's prior written consent, sublicense Licensee's rights
                  and/or obligations hereunder to any of Licensee's Affiliates,
                  provided that each such Affiliate



<PAGE>   39

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Page 39


                  agrees to be bound by all of the terms and conditions of this
                  Agreement, and provided that each such Affiliate agrees to
                  guarantee Licensee's full performance of this Agreement
                  (including, but not limited to, Paragraph 25) and to indemnify
                  Disney for any failure of such performance, and further
                  provided that Licensee and each such Affiliate agree to
                  provide Disney with satisfactory documentation of such
                  agreement(s), guarantee(s), and indemnification upon Disney's
                  request therefor. Licensee hereby represents and irrevocably
                  and unconditionally guarantees that any and all Affiliates
                  sublicensed hereunder will observe and perform all of
                  Licensee's obligations under this Agreement, including, but
                  not limited to, the provisions governing approvals, and
                  compliance with approved samples, applicable Laws, and all
                  other provisions hereof, and that they will otherwise adhere
                  strictly to all of the terms hereof and act in accordance with
                  Licensee's obligations hereunder. Any involvement of an
                  Affiliate in the activities which are the subject of this
                  Agreement shall be deemed carried on pursuant to such a
                  sublicense and thus covered by such guarantee; however, unless
                  Licensee has obtained Disney's consent to sublicense an
                  Affiliate in each instance, such Affiliate shall be deemed to
                  be included in the term "Licensee" for all purposes under this
                  Agreement, and Disney may treat such unapproved involvement of
                  the Affiliate as a breach of the Agreement. In the event of
                  any sublicense to an Affiliate hereunder, the reference in
                  Paragraph 32.A. to "Controlling Affiliate" shall include such
                  Affiliate sublicensee.

33.      RELATIONSHIP

         This Agreement does not provide for a joint venture, partnership,
         agency or employment relationship between the parties, or any other
         relationship than that of licensor and licensee.


<PAGE>   40

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Disney Classics
Agreement dated November 16, 1998
Page 40


34.      CONSTRUCTION

         The language of all parts of this Agreement shall in all cases be
         construed as a whole, according to its fair meaning and not strictly
         for or against any of the parties. Headings of paragraphs herein are
         for convenience of reference only and are without substantive
         significance.

35.      MODIFICATIONS OR EXTENSIONS OF THIS AGREEMENT

         Except as otherwise provided herein, this Agreement can only be
         extended or modified by a writing signed by authorized representatives
         of both parties; provided, however, that certain modifications shall be
         effective if signed by the party to be charged and communicated to the
         other party.

36.      NOTICES

         All notices which either party is required or may desire to serve upon
         the other party shall be in writing, addressed to the party to be
         served at the address set forth on page 1 of this Agreement, and may be
         served personally or by depositing the same addressed as herein
         provided (unless and until otherwise notified), postage prepaid, in the
         United States mail. Such notice shall be deemed served upon personal
         delivery or upon the date of mailing; provided, however, that Disney
         shall be deemed to have been served with a notice of a request for
         approval of materials under this Agreement only upon Disney's actual
         receipt of the request and of any required accompanying materials. Any
         notice sent to Disney hereunder shall be sent to the attention of "Vice
         President, Licensing", unless Disney advises Licensee in writing
         otherwise.

37.      MUSIC

         Music is not licensed hereunder. Any charges, fees or royalties payable
         for music rights or any other rights not covered by this Agreement
         shall be additional to the Royalties and covered by separate agreement.

38.      PREVIOUS AGREEMENTS

         This Agreement, and any confidentiality agreement Licensee may have
         signed pertaining to any of the Licensed Material, contains the entire
         agreement between the parties concerning the subject matter hereof and
         supersedes any pre-existing or contemporaneous agreement and any oral
         or written communications between the parties.



<PAGE>   41

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Agreement dated November 16, 1998
Page 41


39.      CHOICE OF LAW AND FORUM

         This Agreement shall be deemed to be an executory agreement entered
         into in California and shall be governed and interpreted according to
         the laws of the State of California applicable to contracts made and to
         be fully performed in California. Any legal actions pertaining to this
         Agreement shall be commenced within the State of California and within
         either Los Angeles or Orange Counties, and Licensee consents to the
         jurisdiction of the courts located in Los Angeles or Orange Counties.

40.      EQUITABLE RELIEF

         Licensee acknowledges that Disney will have no adequate remedy at law
         if Licensee continues to manufacture, sell, advertise, promote or
         distribute the Articles upon the expiration or termination of this
         Agreement. Licensee acknowledges and agrees that, in addition to any
         and all other remedies available to Disney, Disney shall have the right
         to have any such activity by Licensee restrained by equitable relief,
         including, but not limited to, a temporary restraining order, a
         preliminary injunction, a permanent injunction, or such other
         alternative relief as may be appropriate, without the necessity of
         Disney posting any bond.

41.      GOODWILL

         Licensee acknowledges that the rights and powers retained by Disney
         hereunder are necessary to protect Disney's copyrights and property
         rights, and, specifically, to conserve the goodwill and good name of
         Disney's products and company, and the name "Disney", and therefore
         Licensee agrees that Licensee will not allow the same to become
         involved in matters which will, or could, detract from or impugn the
         public acceptance and popularity thereof, or impair their legal status.

42.      POWER TO SIGN

         The parties warrant and represent that their respective representatives
         signing this Agreement have full power and proper authority to sign
         this Agreement and to bind the parties.

43.      SURVIVAL OF OBLIGATIONS

         The respective obligations of the parties under this Agreement, which
         by their nature would continue beyond the termination, cancellation or
         expiration of this Agreement, including but not limited to
         indemnification, insurance, payment of Royalties, and Paragraph 29,
         shall survive termination, cancellation or expiration of this
         Agreement.


<PAGE>   42

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Agreement dated November 16, 1998
Page 42


44.      SEVERABILITY OF PROVISIONS

         The terms of this Agreement are severable and the invalidity of any
         term of this Agreement shall not affect the validity of any other term.

Please sign below under the word "Agreed". When signed by both parties this
shall constitute an agreement between Disney and Licensee.


AGREED:

DISNEY ENTERPRISES, INC.

By: /s/ Steve Cipolla
    -----------------------------

Title:  Vice President, Licensing
        -------------------------

Date: June 15, 1999


THE FIRST YEARS, INC.

By: /s/  Ronald J. Sidman
    ------------------------------

Title:  President
       ---------------------------


<PAGE>   43


                              THE FIRST YEARS, INC.
                                 DISNEY CLASSICS
                        AGREEMENT DATED NOVEMBER 16, 1998
                                   SCHEDULE A


A.   FEEDING AND SOOTHING

     1.   Bottles
     2.   Bibs
     3.   Cups (sculpted and decorated)
     4.   Fork and spoon
     5.   Pacifiers
     6.   Toddler sports bottles

B.   PLAYTHINGS

     1.   Hand-held rattles (must contain teething or visible rattle component)
     2.   Electronic hand-held toys
     3.   Suction toys
     4.   Bath toys
     5.   Linking toys
     6.   Musical plush with teething and/or rattle
     7.   Crib activity toys
     8.   Crib activity lights
     9.   Teethers
     10.  Squeeze toys
     11.  Chime balls (DISNEY BABIES brand only)

C.   CARE AND SAFETY

     1.   Night lights
     2.   Car shades
     3.   Combs and brushes


<PAGE>   44


                               TRANSFER FEE POLICY


As provided in Paragraph 32.B. of the License Agreement, it is Disney's policy
to charge a transfer fee in connection with any permitted assignment of the
license or other "transfer," as that term is defined in Paragraph 32.A. The
amount of the transfer fee is based on the circumstances of the particular
assignment or transfer, taking into account such factors as:

     o  the estimated value of the license being assigned or involved in the
        transfer

     o  the risk of business interruption

     o  the risk of loss of quality, production or control

     o  the identity, reputation, creditworthiness, financial condition and
        business capabilities of the proposed assignee or entity involved in the
        transfer

     o  Disney's internal costs related to the assignment or transfer

At a minimum, the transfer fee will be $  *  , and it could be as high as  *  ,
depending on the circumstances of the particular case. No Licensee or any
company involved with a Licensee in an assignment or transfer situation should
rely upon any express or implied verbal representations that are purported to be
made on Disney's behalf as to the amount of any given fee to be assessed. Disney
Licensing's Finance Department will communicate the actual amount of the fee
calculated in each approved transaction.

In any prospective assignment or transfer situations, Licensees must inform the
persons and companies with which they are dealing that no assignment or transfer
may occur without Disney's prior written consent, to be granted or withheld in
Disney's absolute discretion, and that any approved transaction will also entail
a transfer fee. Licensees must give Disney at least 30 days prior written notice
of any desired assignment or other transfer, together with any information and
documentation necessary to evaluate the contemplated transaction. Licensees
should not endanger the closing of their desired transactions by failing to
comply with these provisions of the License Agreement.

If Disney grants consent to a proposed transaction subject to the payment of a
transfer fee, and the transaction is concluded but the transfer fee is not paid
within the designated time, the subject License Agreement(s) shall automatically
terminate and any Guarantee shortfall(s) shall be immediately due and payable to
Disney. If Disney does not grant consent to a proposed assignment or transfer
and the Licensee nevertheless closes the transaction, the subject License
Agreement(s) shall automatically terminate and any Guarantee shortfall(s) shall
be immediately due and payable to Disney.

Disney's consent to any assignment or other transfer should in no way be
understood to be a guarantee or promise by Disney of a grant of any future
license(s), as those determinations will continue to be made on a contract by
contract basis.


<PAGE>   45


                        CODE OF CONDUCT FOR MANUFACTURERS

At The Walt Disney Company, we are committed to:

     o  a standard of excellence in every aspect of our business and in every
        corner of the world;
     o  ethical and responsible conduct in all of our operations;
     o  respect for the rights of all individuals; and
     o  respect for the environment.

We expect these same commitments to be shared by all manufacturers of Disney
merchandise. At a minimum, we require that all manufacturers of Disney
merchandise meet the following standards:


CHILD LABOR                Manufacturers will not use child labor.

                           The term "child" refers to a person younger than 15
                           (or 14 where local law allows) or, if higher, the
                           local legal minimum age for employment or the age for
                           completing compulsory education.

                           Manufacturers employing young persons who do not fall
                           within the definition of "children" will also comply
                           with any laws and regulations applicable to such
                           persons.

INVOLUNTARY LABOR          Manufacturers will not use any forced or
                           involuntary labor, whether prison, bonded, indentured
                           or otherwise.

COERCION AND
     HARASSMENT            Manufacturers will treat each employee with dignity
                           and respect, and will not use corporal punishment,
                           threats of violence or other forms of physical,
                           sexual, psychological or verbal harassment or abuse.

NONDISCRIMINATION          Manufacturers will not discriminate in hiring and
                           employment practices, including salary, benefits,
                           advancement, discipline, termination or retirement,
                           on the basis of race, religion, age, nationality,
                           social or ethnic origin, sexual orientation, gender,
                           political opinion or disability.

ASSOCIATION                Manufacturers will respect the rights of employees to
                           associate, organize and bargain collectively in a
                           lawful and peaceful manner, without penalty or
                           interference.

HEALTH AND SAFETY          Manufacturers will provide employees with
                           a safe and healthy workplace in compliance with all
                           applicable laws and regulations, ensuring at a
                           minimum, reasonable access to potable water and
                           sanitary facilities, fire safety, and adequate
                           lighting and ventilation.

                           Manufacturers will also ensure that the same
                           standards of health and safety are applied in any
                           housing that they provide for employees.


<PAGE>   46



COMPENSATION               We expect manufacturers to recognize that wages are
                           essential to meeting employees' basic needs.
                           Manufacturers will, at a minimum, comply with all
                           applicable wage and hour laws and regulations,
                           including those relating to minimum wages, overtime,
                           maximum hours, piece rates and other elements of
                           compensation, and provide legally mandated benefits.
                           If local laws do not provide for overtime pay,
                           manufacturers will pay at least regular wages for
                           overtime work. Except in extraordinary business
                           circumstances, manufacturers will not require
                           employees to work more than the lesser of (a) 48
                           hours per week and 12 hours overtime or (b) the
                           limits on regular and overtime hours allowed by local
                           law or, where local law does not limit the hours of
                           work, the regular work week in such country plus 12
                           hours overtime. In addition, except in extraordinary
                           business circumstances, employees will be entitled to
                           at least one day off in every seven-day period.

                           Where local industry standards are higher than
                           applicable legal requirements, we expect
                           manufacturers to meet the higher standards.

PROTECTION OF THE
     ENVIRONMENT           Manufacturers will comply with all applicable
                           environmental laws and regulations.

OTHER LAWS                 Manufacturers will comply with all applicable laws
                           and regulations, including those pertaining to the
                           manufacture, pricing, sale and distribution of
                           merchandise.

                           All references to "applicable laws and regulations"
                           in this Code of Conduct include local and national
                           codes, rules and regulations as well as applicable
                           treaties and voluntary industry standards.

SUBCONTRACTING             Manufacturers will not use subcontractors for the
                           manufacture of Disney merchandise or components
                           thereof without Disney's express written consent, and
                           only after the subcontractor has entered into a
                           written commitment with Disney to comply with this
                           Code of Conduct.
MONITORING AND
     COMPLIANCE            Manufacturers will authorize Disney and its
                           designated agents (including third parties) to engage
                           in monitoring activities to confirm compliance with
                           this Code of Conduct, including unannounced on-site
                           inspections of manufacturing facilities and
                           employer-provided housing; reviews of books and
                           records relating to employment matters; and private
                           interviews with employees. Manufacturers will
                           maintain on site all documentation that may be needed
                           to demonstrate compliance with this Code of Conduct.

PUBLICATION                Manufacturers will take appropriate steps to ensure
                           that the provisions of this Code of Conduct are
                           communicated to employees, including the prominent
                           posting of a copy of this Code of Conduct, in the
                           local language and in a place readily accessible to
                           employees, at all times.


<PAGE>   47


                          CODE OF CONDUCT FOR LICENSEES


At The Walt Disney Company, we are committed to:

     o  a standard of excellence in every aspect of our business and in every
        corner of the world;
     o  ethical and responsible conduct in all of our operations;
     o  respect for the rights of all individuals; and
     o  respect for the environment.


We expect these same commitments to be shared by all Disney licensees and the
manufacturers with which they work in the production of Disney merchandise. At a
minimum, we require that all Disney licensees meet the following standards:

CONDUCT OF
     MANUFACTURING         Licensees that engage directly in the manufacturing
                           of Disney merchandise will comply with all of the
                           standards set forth in Disney's Code of Conduct for
                           Manufacturers, a copy of which is attached.

                           Licensees will ensure that each manufacturer other
                           than the licensee also enters into a written
                           commitment with Disney to comply with the standards
                           set forth in Disney's Code of Conduct for
                           Manufacturers.

                           Licensees will prohibit manufacturers from
                           subcontracting the manufacture of Disney merchandise
                           or components thereof without Disney's express
                           written consent, and only after the subcontractor has
                           entered into a written commitment with Disney to
                           comply with Disney's Code of Conduct for
                           Manufacturers.

MONITORING AND
     COMPLIANCE            Licensees will take appropriate steps, in
                           consultation with Disney, to develop, implement and
                           maintain procedures to evaluate and monitor
                           manufacturers of Disney merchandise and ensure
                           compliance with Disney's Code of Conduct for
                           Manufacturers, including unannounced on-site
                           inspections of manufacturing facilities and
                           employer-provided housing; review of books and
                           records relating to employment matters; and private
                           interviews with employees.

                           Licensees will authorize Disney and its designated
                           agents (including third parties) to engage in similar
                           monitoring activities to confirm Licensees'
                           compliance with this Code of Conduct. Licensees will
                           maintain on site all documentation that may be needed
                           to demonstrate such compliance.



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