KIMBERLY CLARK CORP
8-K, 1999-12-03
PAPER MILLS
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                              FORM 8-K

                   SECURITIES AND EXCHANGE COMMISSION

                       Washington, D.C. 20549


                _____________________________________


                          CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


                Date of Report:  November 30, 1999
                 (Date of earliest event reported)



                   KIMBERLY-CLARK CORPORATION
        (Exact name of registrant as specified in its charter)


        Delaware                 1-225                 39-0394230

(State or other jurisdiction  (Commission File         (IRS Employer
   of incorporation)            Number)                Identification No.)


       P.O. Box 619100, Dallas, Texas                    75261-9100
   (Address of principal executive offices)               (Zip Code)


                             (972) 281-1200
           (Registrant's telephone number, including area code)



                   _____________________________________

<PAGE>


Item 5.  Other Events
- ---------------------

Attached hereto as Exhibit 99 is a press release issued by Kimberly-Clark
Corporation in connection with an improved product, the Corporation's outlook
and other matters.



                                SIGNATURE
                                ---------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                    KIMBERLY-CLARK CORPORATION



Date:    December 3, 1999                     By: /s/  John W. Donehower
                                                  ----------------------
                                                     John W. Donehower
                                                     Senior Vice President and
                                                     Chief Financial Officer

<PAGE>
                               EXHIBIT INDEX
                               -------------


  (99)    Press release issued by Kimberly-Clark Corporation in connection with
          an improved product, the Corporation's outlook and other matters.




    KIMBERLY-CLARK TO ROLL OUT IMPROVED KLEENEX COTTONELLE BATHROOM TISSUE

   WITH 20 PERCENT MORE FIBER PER SHEET, IMPROVED PRODUCT TOPS LEADING PREMIUM
                       BATHROOM TISSUE IN CONSUMER TESTS

   COMPANY ALSO ANNOUNCES 11 MILLION SHARES REPURCHASED IN 1999 AND SAYS IT'S
         COMFORTABLE WITH ANALYSTS' FOURTH QUARTER EARNINGS ESTIMATES

                FOCUS ON SHAREHOLDER RETURNS STRENGTHENED WITH
                        NEW STOCK OWNERSHIP GUIDELINES

NEW  YORK,  November  30,  1999  - Kimberly-Clark Corporation (NYSE:KMB) today
announced  it  is  launching  an improved, thicker Kleenex Cottonelle bathroom
tissue  with  20  percent more fiber per sheet.  The improvement will make the
brand the thickest premium bathroom tissue on the market.  Consumer tests show
the  improved  product  is preferred over the leading premium bathroom tissue.

At  a meeting of securities analysts and investors here today, Thomas J. Falk,
president  and chief operating officer of Kimberly-Clark, said the improvement
builds  on the recent success of Kleenex Cottonelle bathroom tissue, which has
gained  market  share since it was relaunched last year with a unique, rippled
texture.

"The improved product with 'thicker ripples' will replace our existing product
and  is  consumer-preferred  versus  the  leading brand," Mr. Falk said.  "The
flexibility of our cost-advantaged, proprietary technology allows us to easily
add  the  additional  fiber,  while  still  retaining the rippled texture that
consumers  like.    The  end  result  is  a thicker, softer and more absorbent
product  that  is  getting  tremendous  reviews  in  consumer  testing."

To  accommodate  the  thicker  sheets on each roll and to bring sheet count in
line  with  competing  products in the premium bathroom tissue category, there
will be 200 sheets on each regular roll of the new product and 400 sheets on a
double  roll.

"By  providing  a  superior-performing product that matches the competition in
sheet count, we're in excellent position to continue growing our shares in the
premium  bathroom  tissue  market,"  Mr.  Falk  said.

In  dollar  terms,  Kimberly-Clark's brands account for 24 percent of the $4.2
billion  U.S.  bathroom  tissue  market,  with  the  Kleenex  Cottonelle brand
accounting for half of that total and the Scott brand, the leader in the value
segment,  representing  the  remainder.

In addition, Kleenex Cottonelle bathroom tissue was recognized in the winter
edition of Forbes FYI, the quarterly lifestyle supplement to Forbes magazine,
as one of "The 100 Things  Worth Every Penny." The product was 15th on that

                                   - more -
<PAGE>
                                     - 2 -

list, which included such  items  as  an  honest  mechanic,  a  great  nanny
and heated car seats.

Nationwide  shipments  of  the improved product will begin on February 1.  New
Kleenex  Cottonelle  bathroom  tissue  will  be  supported by continued strong
levels  of  advertising,  promotion  and  consumer  marketing.


STOCK  REPURCHASES
- ------------------

At the meeting, the company also reported that it has repurchased 11.0 million
shares of Kimberly-Clark stock so far this year, including 2.75 million during
the  fourth  quarter.    In so doing, the company has purchased, at an average
cost  of  less  than  $54  per share, the shares that will be reissued for the
acquisition  of  Safeskin  Corporation,  a leading maker of disposable gloves.
The  Safeskin  acquisition  agreement, which was announced earlier this month,
calls  for  Kimberly-Clark  to  issue  approximately  10.5  million  shares in
exchange  for  Safeskin's shares.  The transaction is expected to be completed
in  early  2000.

Since  1995,  Kimberly-Clark  has  repurchased nearly 55 million shares of its
common  stock.


STOCK  OWNERSHIP  GUIDELINES
- ----------------------------

To  further align management's financial interests with those of shareholders,
the company announced the implementation of new stock ownership guidelines for
about  400  key  managers.    At  a  minimum, managers will be required to own
Kimberly-Clark  stock  in  an  amount equivalent to their annual salary.  Most
company  officers,  however,  will be required to own three times their annual
salary  in  stock, while the chief executive officer must own stock equivalent
to  six  times  annual  salary.

Wayne R. Sanders, chairman and chief executive officer of Kimberly-Clark, told
investors,  "We have put our money where our mouth is. The bottom-line message
to shareholders is that our interests are most definitely aligned with yours."


OUTLOOK:  STRONG  MOMENTUM  EXPECTED  TO  CONTINUE
- --------------------------------------------------

Regarding  the  company's  outlook,  Mr. Sanders said, "We're comfortable with
estimates for the fourth quarter.  In short, our strong momentum is continuing
and we're on track to have an excellent year in 1999.  Our outlook for 2000 is
also  very  positive."

The  consensus  of  analysts'  earnings estimates for the fourth quarter is 76
cents per share, which represents a 12 percent increase over the same period a
year  ago.

                                 *  *  *  *  *
Kimberly-Clark  Corporation  is  a  leading  global  manufacturer  of  tissue,
personal  care  and health care products.  The company's global brands include
Huggies,  Pull-Ups,  Kotex,  Depend,  Kleenex,  Scott, Kimberly-Clark, Tecnol,
Kimwipes,  Scottex,  Page,  Popee  and  Kimbies.    Kimberly-Clark  also  is

                                   - more -
<PAGE>
                                     - 3 -


a  major producer of premium business,  correspondence and technical papers.
The company has manufacturing operations  in 40 countries and sells its
products in more than 150 countries.

Certain  matters  contained  in  this  news  release  concerning  the business
outlook,  anticipated  financial  and  operating  results,  strategies,
contingencies  and  transactions  of  the  company  constitute forward-looking
statements and are based upon management's expectations and beliefs concerning
future  events  impacting  the  company.  For a description of certain factors
that  could cause the company's future results to differ materially from those
expressed  in  any such forward-looking statements, see the section of Part I,
Item  1  of  the  company's  Annual  Report  on Form 10-K/A for the year ended
December  31,  1998  entitled  "Factors  That  May  Affect  Future  Results."

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