AMERICAN PAD & PAPER CO
8-K, 1999-09-21
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

     Date of Report  (Date of  earliest  event  reported):  September  20,  1999
     (September 13, 1999)






                          AMERICAN PAD & PAPER COMPANY
             (Exact name of registrant as specified in its charter)

                         Commission file number 1-11803


         Delaware                                              04-3164298
(State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                             Identification No.)

17304 Preston Road, Suite 700, Dallas, TX                        75252-5613
(Address of principal executive offices)                         (Zip Code)

       Registrant's telephone number, including area code: (972) 733-6200






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<PAGE>



Item 5.  Other Events.

     On  September  13,  1999,   American  Pad  &  Paper  Company   (OTCBB:AMPP)
(AP&P) announced  the  appointment of Barry L.  Silberman  as Vice  President of
Marketing for the AMPAD Division.

This press release is incorporated herein as Exhibit 99.032

Exhibit

99.32 Press release by the Company dated September 13, 1999.








                                    SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                American Pad & Paper Company



September 20, 1999                       /s/ David N. Pilotte
Date                                     David N. Pilotte
                                         Vice President and Corporate Controller
                                         Principal Accounting Officer




<PAGE>


                                                                  Exhibit 99.032
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For immediate release                                     CONTACT: Mark Lipscomb
                                                                  (972) 733-5415


AMERICAN PAD & PAPER APPOINTS VICE PRESIDENT OF MARKETING FOR AMPAD DIVISION

     DALLAS,  Texas,  September  13,  1999,  --  American  Pad &  Paper  Company
(OTCBB:AMPP) (AP&P) announced today that Barry L. Silberman,  has been appointed
VP of Marketing for the AMPAD Division of American Pad & Paper Company.

     Mr.  Silberman,  47,  will  assume  overall  responsibility  for the  AMPAD
Division  marketing plan, and will develop the strategies and tactics to achieve
the Division's profit, revenue and market share goals. Mr. Silberman will report
directly  to James V. Heim,  President  of the AMPAD  Division.  American  Pad &
Paper's AMPAD Division is among the largest national  suppliers of writing pads,
filing  supplies,  and retail  envelopes to many of the fastest  growing  office
product retailers and distributors.

     With over 22 years of marketing  experience,  Mr.  Silberman's  most recent
position prior to joining AP&P was VP of Marketing for American Camper,  Inc., a
division of Brunswick.  He has also held vice  president of marketing  positions
with  Wellmark  International,  a  division  of Central  Garden and Pet,  Impact
International,  a division of ERO  Industries  and was with the Office  Products
Group of Esselte Pendaflex in several product management positions.

     "Having someone with Barry's  extensive  marketing  experience will help us
expand  AMPAD's  market  share,"  said  James V.  Heim,  President  of the AMPAD
Division.  "During his marketing career, Barry has successfully  improved market
and brand  presence at many key accounts  including:  Wal-Mart,  Kmart,  Target,
Sam's Warehouse Club, Kroger, Walgreens and Office Depot. I am confident he will
help drive both immediate and long-term results in the AMPAD Division."

           American Pad & Paper Company is a leading  manufacturer  and marketer
of paper-based  office  products in North  America.  Product  offerings  include
envelopes,  writing pads, file folders, machine papers, greeting cards and other
office products.  The key operating  divisions of the Company are  Williamhouse,
AMPAD,  and  Creative  Card.  Company  revenues  in 1998 were $662  million  and
additional    information   is   available   on   the   Company's   Website   at
http://www.americanpad.com.


         This release  contains  forward-looking  statements  relating to future
results.  Actual  results may differ  significantly  as a result of factors over
which the Company has no control,  including,  but not limited to the following:
changing economic  conditions,  slower than anticipated sales growth,  price and
product competition and changes in raw material costs.  Additional  information,
which could affect the Company's financial results, is included in the Company's
filings with the Securities and Exchange Commission.






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