KROGER CO
S-8 POS, 1999-07-28
GROCERY STORES
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<PAGE>   1

                                                      Registration No. 333-66961
           As filed with the Securities and Exchange Commission on July 28, 1999

- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            POST EFFECTIVE AMENDMENT

                                NO. 2 ON FORM S-8

                                       TO
                                    FORM S-4
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933

                                 THE KROGER CO.
             (Exact name of registrant as specified in its charter)


                        OHIO                             31-0345740
          (State or other jurisdiction of   (I.R.S. Employer Identification No.)
           incorporation or organization)

         1014 VINE STREET, CINCINNATI, OHIO                45202
      (Address of Principal Executive Offices)           (Zip Code)


                   FRED MEYER, INC. 1997 STOCK INCENTIVE PLAN

                              (Full title of Plans)


                                 PAUL W. HELDMAN
              SENIOR VICE PRESIDENT, SECRETARY AND GENERAL COUNSEL
                                 THE KROGER CO.
                                1014 VINE STREET
                             CINCINNATI, OHIO 45202
                     (Name and address of agent for service)

                                 (513) 762-4000
          (Telephone number, including area code, of agent for service)

                         CALCULATION OF REGISTRATION FEE


<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
                                                    Proposed Maximum Offering     Proposed Maximum Aggregate    Amount of
Title of Securities to be    Amount to be           Price Per Share (1)           Offering Price (1)            Registration Fee (2)
Registered                   Registered
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                          <C>                            <C>                          <C>                       <C>
Common Stock,
par value $1.00 per share     200,000                       $27.1719                    $5,434,380                 $1,510.76
- ------------------------------------------------------------------------------------------------------------------------------------
Preferred Stock Purchase
Rights                           (3)                        (3)                          (3)                       (3)
- ------------------------------------------------------------------------------------------------------------------------------------
   (Footnotes on next page)
</TABLE>



<PAGE>   2




   (1) This Post Effect Amendment No. 2 registers the following shares:



<TABLE>
<CAPTION>

    NAME OF PLAN                                                              NUMBER OF SHARES
<S>                                                                              <C>
        Fred Meyer, Inc. 1997 Stock Incentive Plan ...............                  200,000
</TABLE>

         The proposed maximum offering price per share and the proposed maximum
aggregate offering price were estimated solely for the purpose of calculating
the registration fee pursuant to Rule 457(h) under the Securities Act of 1933.
The estimated offering prices for the shares to be issued under the above listed
plans were calculated based on the weighted average exercise prices of
outstanding options granted under such plans may be exercised.


    (2) Pursuant to the requirements of Rule 429(b) of the Securities Act of
    1933, such amount represents a portion of the registration fee of
    $115,352.28 remaining relating to 2,375,760 shares of Fred Meyer Common
    Stock previously paid with the Registration Statement on Form S-4
    (Registration No. 333-66961) (170,000,000 shares) to which this amendment
    relates.


    (3) Preferred Stock Purchase Rights equal to the shares of Common Stock to
    be issued for no additional consideration and therefore no registration fee
    is required. Prior to the occurrence of certain events, the Preferred Stock
    Purchase Rights will not be exercisable or evidenced separately from the
    Common Stock.

- --------------------------------------------------------------------------------




<PAGE>   3



                                     PART I

EXPLANATORY NOTE


         This Post-Effective Amendment No. 2 on Form S-8 to Form S-4 relates to
200,000 shares of Common Stock that may be issued upon the exercise of options
granted under the Fred Meyer, Inc. 1997 Stock Incentive Plan (the "FMY Stock
Plan");


         Pursuant to the Agreement and Plan of Merger dated October 18, 1998 by
and between The Kroger Co., ("Kroger") Fred Meyer, Inc. ("FMY"), and Jobsite
Holdings Inc., the following events among others, occurred:

         (a) FMY was acquired by, and became a wholly-owned subsidiary of, The
Kroger Co.; and


         (b) outstanding options to purchase shares of FMY common stock granted
under the FMY Stock Plan were converted into options to purchase shares of
Kroger Common Stock.


         The documents containing information specified by Part I of this
Registration Statement have been or will be sent or given to, holders of options
granted under the FMY Stock Plans, as specified in Rule 428(b)(1) promulgated by
the Securities and Exchange Commission under the Securities Act. Such
document(s) are not required to be filed with the SEC but constitute (along with
the documents incorporated by reference into this Registration Statement
pursuant to Item 3 of Part II hereof) a prospectus that meets the requirements
of Section 10(a) of the Securities Act.

         References to "the Company" or the "Registrant" shall mean The Kroger
Co., an Ohio corporation.




                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


    Item 3.  Incorporation of Documents by Reference

         We file annual, quarterly and special reports, proxy statements and
other information with the SEC. You may read and copy any document we file at
the SEC's public reference rooms in Washington, D.C., New York, NY and Chicago,
IL. Please call the SEC at 1-800-SEC-0330 for further information on the public
reference rooms. Our SEC filings are also available to the public from the SEC's
web site at http://www.sec.gov. Reports, proxy and information statements and
other information concerning us can also be inspected at the offices of the New
York Stock Exchange, 20


                                      II-1

<PAGE>   4



Broad Street, New York, NY 10005.

         The SEC allows us to "incorporate by reference" information into this
Registration Statement, which means that we can disclose important information
to you by referring you to another document filed separately with the SEC. The
information incorporated by reference is considered to be part of this
Registration Statement, and later information that we file with the SEC will
automatically update this Registration Statement. We incorporate by reference
the following documents listed below and any future filings made with the SEC
under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934,
as amended, prior to the termination of the offering:

                1. Annual Report on Form 10-K for the fiscal year ended January
                2, 1999, as amended;

                2. All other reports filed pursuant to Section 13(a) or 15(d) of
                the Securities Exchange Act of 1934, as amended ("Exchange
                Act"), since the end of the fiscal year covered by the Form 10-K
                referred to above;

                3. The description of Kroger Common Stock contained in Kroger's
                registration statement filed pursuant to Section 12 of the
                Exchange Act, including any amendments or reports filed for the
                purpose of updating such description; and

                4. The Joint Proxy Statement/Prospectus on Form S-4, dated March
                8, 1999 and all amendments to the Form S-4.

                 All documents filed by Kroger pursuant to Section 13(a), 13(c),
        14 or 15(d) of the Exchange Act after the date of this Registration
        Statement and prior to the filing of a post-effective amendment which
        indicates that all shares of Kroger Common Stock offered hereby have
        been sold or which withdraws from registration such shares of Kroger
        Common Stock then remaining unsold, shall be deemed to be incorporated
        in this Registration Statement by reference and to be a part hereof from
        the date of filing of such documents. Any statement contained in a
        document incorporated or deemed to be incorporated by reference in this
        Registration Statement will be deemed to be modified or superseded for
        purposes of this Registration Statement to the extent that a statement
        contained in this Registration Statement or in any other subsequently
        filed document which also is or is deemed to be incorporated by
        reference in this Registration Statement modifies or supersedes such
        statement. Any such statement so modified or superseded will not be
        deemed, except as so modified or superseded, to constitute a part of
        this Registration Statement.


    Item 4.  Description of Securities.

        Not applicable.

    Item 5.  Interests of Named Experts and Counsel.


        The financial statements incorporated in this Registration Statement by
        reference to the Annual Report on Form 10-K of The Kroger Co. for the
        year ended January 2, 1999 have been so incorporated in reliance on the
        report (which contains an explanatory paragraph relating to Kroger's
        change in its application of the LIFO method of accounting for store
        inventories as of December 28, 1997) of PricewaterhouseCoopers LLP,
        independent accountants, given on the authority of said firm as experts
        in auditing and accounting.

        The financial statements incorporated in this Registration Statement by
        reference to the Current Report on Form 8-K dated May 10, 1999, have
        been so incorporated in reliance on the report of PricewaterhouseCoopers
        LLP, independent accountants, given on the authority of said firm as
        experts in auditing and accounting.

        The supplemental consolidated financial statements incorporated in this
        Registration Statement by reference to the Current Report on Form 8-K
        dated May 28, 1999, have been so incorporated in reliance on the report
        (which contains an explanatory paragraph that describes a change in
        Kroger's application of the LIFO method of accounting for store
        inventories and an explanatory paragraph that discloses that the
        supplemental financial statements give retroactive effect to the merger
        of The Kroger Co. and Fred Meyer, Inc. on May 27, 1999, which has been
        accounted for as a pooling of interests) of PricewaterhouseCoopers LLP,
        independent accountants, given on the authority of said firm as experts
        in auditing and accounting.





                                      II-2




<PAGE>   5



                Documents incorporated herein by reference in the future will
     include financial statements, related schedules and auditors' reports,
     which financial statements and schedules will have been examined to the
     extent and for the periods set forth in such opinions by the firm or firms
     rendering such opinions, and, to the extent so examined and consent to
     incorporation by reference given, will be incorporated herein by reference
     in reliance upon such opinions given upon authority of such firms as
     experts in accounting and auditing.


                A legal opinion to the effect that the shares of Kroger Common
     Stock offered hereby have been duly authorized and that, when they are
     issued in accordance with the terms of the FMY Stock Plan, they will be
     validly issued and outstanding, fully paid and nonassessable, has been
     rendered by Paul W. Heldman, Esquire, Senior Vice President, Secretary and
     General Counsel of Kroger. As of April 30, 1999, Mr. Heldman owned
     approximately 29,137 shares of Kroger Common Stock and held options to
     acquire 179,583 shares of Kroger Common Stock.


    Item 6.  Indemnification of Directors and Officers.

                Under Kroger's Regulations (by-laws), each present or former
     director, officer or employee of Kroger and each person who is serving or
     has served at the request of Kroger as a director, officer or employee of
     another corporation (and his or her heirs, executors or administrators)
     will be indemnified by Kroger against expenses actually and necessarily
     incurred by him or her, and also against expenses, judgments, decrees,
     fines, penalties, or amounts paid in settlement, in connection with the
     defense of any pending or threatened action, suit, or proceeding, criminal
     or civil, to which he or she is or may be made a party by reason of being
     or having been such director, officer or employee, provided (1) he or she
     is adjudicated or determined not to have been negligent or guilty of
     misconduct in the performance of his or her duty to Kroger or such other
     corporation, (2) he or she is determined to have acted in good faith in
     what he or she reasonably believed to be the best interest of Kroger or of
     such other corporation, and (3) in any matter the subject of a criminal
     action, suit, or proceeding, he or she is determined to have had no
     reasonable cause to believe that his or her conduct was unlawful.

                The foregoing indemnification provisions are not exclusive of
     any other rights to which any director, officer or employee may be entitled
     under Kroger's Articles of Incorporation or Regulations, any agreement, any
     insurance purchased by Kroger, any vote of shareholders or otherwise.

                Kroger has purchased insurance insuring officers and directors
     of the company against certain liabilities incurred in their capacities as
     such in order to insure Kroger against any payments which it is obligated
     to make to such persons under the foregoing indemnification


                                      II-3




<PAGE>   6


     provisions.

     The Agreement and Plan of Merger, dated as of October 18, 1998 (the "Merger
Agreement"), among Kroger, Jobsite Holdings, Inc., a Delaware corporation and a
wholly owned subsidiary of the Registrant ("Merger Sub"), and Fred Meyer, Inc.
("Fred Meyer") provides that each present and former director and officer of
Fred Meyer or any of its subsidiaries after our acquisition of Fred Meyer (the
"Merger") will be indemnified by Kroger against any costs or expenses, including
reasonable attorneys' fees, judgments, fines, losses, claims, damages or
liabilities incurred in connection with any claim, action, suit, proceeding or
investigation, whether civil, criminal, administrative or investigative, for
acts or omissions existing or occurring at or prior to the Merger, whether
asserted or claimed prior to, at or following the Merger, to the fullest extent
permitted under the Delaware General Corporation Law. Without limiting the
generality of the foregoing, in the event any person entitled to indemnification
under such provisions becomes involved in any claim, action, proceeding or
investigation after the Merger, Kroger will periodically advance to such person
his or her reasonable legal and other reasonably incurred expenses, including
the cost of any investigation and preparation incurred in connection with the
claim, action, preceding or investigation, subject to the person providing an
undertaking to reimburse all amounts advanced in the event of a final
non-appealable determination by a court of competent jurisdiction that such
person is not entitled the advancing of the expenses.

         For six years from the Merger, the Registrant must maintain in effect
the current directors' and officers' liability insurance covering those persons
who are currently covered by Fred Meyer's directors' and officers' liability
insurance policy to the extent that it provides coverage for events occurring on
or prior to the Merger, so long as the annual premium therefor would not be in
excess of 200% of the last annual premium paid prior to the date of the Merger
Agreement (the "Current Premium"). If such premiums for such insurance would at
any time exceed 200% of the Current Premium, then the Registrant shall cause to
be maintained policies of insurance which provide the maximum coverage available
at an annual premium equal to 200% of the Current Premium.


    Item 7.  Exemption from Registration Claimed.

                  Not applicable.

    Item 8.  Exhibits.

                  The exhibits listed below are filed herewith or are
     incorporated herein by reference to other filings.





                                      II-4




<PAGE>   7

                                INDEX OF EXHIBITS
                                -----------------


     EXHIBIT                            DESCRIPTION

4.1               Provisions of amended Articles of Incorporation. Incorporated
                  by reference to Exhibit 3.1 of The Kroger Co.'s Quarterly
                  Report on Form 10- Q for the quarter ended October 3, 1998.
                  Provisions of Regulations (by-laws) of The Kroger Co. defining
                  the rights of security holders. Incorporated herein by
                  reference to Exhibit 4.2 of Kroger's Registration Statement on
                  Form S-3 as filed with the Securities and Exchange Commission
                  on January 28, 1993 and bearing Registration No. 33-57552.




                                      II-5




<PAGE>   8



5*                Opinion of Paul Heldman, Esq., with respect to the validity of
                  the Common Stock being registered.

23.1*             Consent of PricewaterhouseCoopers LLP, Independent
                  Accountants.

23.2              Consent of Paul W. Heldman, Esq. (contained in the opinion
                  filed as Exhibit 5 hereto) .

24*               Powers of Attorney of certain officers and directors of
                  Kroger.




 ----------------
 * Filed herewith.

    Item 9.  Undertakings.

                  The undersigned Registrant hereby undertakes:

                  1. To file, during any period in which offers or sales are
    being made, a post-effective amendment to the Registration Statement:

                  (a) to include any prospectus required by Section 10(a)(3) of
                  the Securities Act of 1933 ("Securities Act");

                  (b) to reflect in the prospectus any facts or events arising
                  after the effective date of the Registration Statement (or the
                  most recent post-effective amendment thereof) which,
                  individually or in the aggregate, represent a fundamental
                  change in the information set forth in the Registration
                  Statement; and

                  (c) to include any material information with respect to the
                  plan of distribution not previously disclosed in the
                  Registration Statement or any material change to such
- --------



                                      II-6




<PAGE>   9
                  information in the Registration Statement;

                  Provided, however, that paragraphs (a) and (b) do not apply if
                  the information required to be included in a post-effective
                  amendment by those paragraphs is contained in periodic reports
                  filed by the Registrant pursuant to Section 13 or Section
                  15(d) of the Exchange Act that are incorporated by reference
                  in the Registration Statement;

                  2. That, for the purpose of determining any liability under
     the Securities Act, each such post-effective amendment shall be deemed to
     be a new registration statement relating to the securities offered therein,
     and the offering of such securities at that time shall be deemed to be the
     initial bona fide offering thereof;

                  3. To remove from registration by means of a post- effective
     amendment any of the securities being registered which remain unsold at the
     termination of the offering;

                  4. That, for purposes of determining any liability under the
     Securities Act, each filing of the Registrant's annual report pursuant to
     Section 13(a) or Section 15(d) of the Exchange Act that is incorporated by
     reference in the Registration Statement shall be deemed to be a new
     registration statement relating to the securities offered therein, and the
     offering of such securities at that time shall be deemed to be the initial
     bona fide offering thereof; and

                  5. Insofar as indemnification for liabilities arising under
     the Securities Act may be permitted to directors, officers and controlling
     persons of the Registrant pursuant to the provisions set forth in Item 6,
     or otherwise, the Registrant has been advised that in the opinion of the
     Commission such indemnification is against public policy as expressed in
     the Securities Act and is, therefore, unenforceable. In the event that a
     claim for indemnification against such liabilities (other than the payment
     by the Registrant of expenses incurred or paid by a director, officer or
     controlling person of the Registrant in the successful defense of any
     action, suit or proceeding) is asserted by such director, officer or
     controlling person in connection with the securities being registered and
     the Commission remains of the same opinion, the Registrant will, unless in
     the opinion of its counsel the matter has been settled by controlling
     precedent, submit to a court of appropriate jurisdiction the question
     whether such indemnification by it is against public policy as expressed in
     the Securities Act and will be governed by the final adjudication of such
     issue.




                                      II-7




<PAGE>   10
                                   SIGNATURES



         Pursuant to the requirements of the Securities Act, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Cincinnati, State of Ohio, on July 28, 1999.


                                                       THE KROGER CO.


                                             By:               *

                                                 Joseph A. Pichler, Chairman
                                                 of the Board of Directors
                                                 and Chief Executive Officer


         Pursuant to the requirements of the Securities Act, this Registration
Statement has been signed by the following persons in the capacities indicated
on July 28, 1999.



             *Signature                                Title
             ----------                                -----

                  *                         Chairman of the Board of
            Joseph A. Pichler               Directors, Chief Executive
                                            Officer and Director
                                            (Principal Executive Officer)

                  *                         Executive Vice President and
            W. Rodney McMullen              Chief Financial Officer
                                            (Principal Financial Officer)

                  *                         Vice President and
           J. Michael Schlotman             Corporate Controller
                                            (Principal Accounting Officer)

                  *                         Director
            Reuben V. Anderson


                  *                         Director
             Robert D. Beyer


                  *                         Director
             Ronald W. Burkle






                                      III-1




<PAGE>   11


                  *                         Director
            John L. Clendenin

                  *                         President and Director
             David B. Dillon


                  *                         Director
            Carlton J. Jenkins

                  *                         Director
               Bruce Karatz


                  *                         Director
            John T. LaMacchia

                  *                         Director
             Edward M. Liddy


                  *                         Chief Operating Officer,
             Robert G. Miller               Vice Chairman of the
                                            Board of Directors and
                                            Director


                  *                         Director
              Clyde R. Moore

                  *                         Director
          T. Ballard Morton, Jr.

                  *                         Director
            Thomas H. O'Leary

                  *                         Director
           Katherine D. Ortega

           -------------------              Director
             Steven R. Rogel

                  *                         Director
           Martha Romayne Seger

                    *                       Director
            Bobby S. Shackouls
                                            Director
                    *
              James D. Woods



*By  (Bruce M. Gack)
     -----------------
     Bruce M. Gack
     Attorney-in-fact


                                      III-2




<PAGE>   12


                                INDEX OF EXHIBITS
                                -----------------


      EXHIBIT                             DESCRIPTION

4.1               Provisions of amended Articles of Incorporation. Incorporated
                  by reference to Exhibit 3.1 of The Kroger Co.'s Quarterly
                  Report for the quarter ended October 3, 1998. Provisions of
                  Regulations (by-laws) of The Kroger Co. defining the rights of
                  security holders. Incorporated herein by reference to Exhibit
                  4.2 of Kroger's Registration Statement on Form S-3 as filed
                  with the Securities and Exchange Commission on January 28,
                  1993 and bearing Registration No. 33- 57552.





4.4              Fred Meyer, Inc. 1997 Stock Incentive Plan. Incorporated by
                 reference to Appendix 1 to Exhibit 99.1 of Fred Meyer's
                 Current  Report on Form 8-K dated September 9, 1997, SEC File
                 No. 1-13339.



<PAGE>   13



5*                Opinion of Paul Heldman, Esq., with respect to the validity of
                  the Common Stock being registered.

23.1*             Consent of PricewaterhouseCoopers LLP, Independent
                  Accountants.

23.2              Consent of Paul W. Heldman, Esq. (contained in the opinion
                  filed as Exhibit 5 hereto) .

24*               Powers of Attorney of certain officers and directors of
                  Kroger.




 ----------------
 * Filed herewith.








<PAGE>   1
                                                                       Exhibit 5
                                 THE KROGER CO.
                             Cincinnati, Ohio 45202

    Paul W. Heldman
    Senior Vice President, Secretary
    and General Counsel

                                  July 28, 1999


    Board of Directors
    The Kroger Co.
    1014 Vine Street
    Cincinnati, OH 45202

    Ladies and Gentlemen:


    I am familiar with the proceedings taken and proposed to be taken by The
Kroger Co., an Ohio corporation (the "Company"), in connection with the issuance
of up to 200,000 shares of its Common Stock (the "Securities") pursuant to the
Fred Meyer, Inc. 1997 Stock Incentive Plan (the "Fred Meyer Plan"). I have acted
as counsel to the Company in connection with its preparation of a Registration
Statement relating to that issuance on Form S-8 to be filed by the Company with
the Securities and Exchange Commission for the registration of the Securities
under the Securities Act of 1933, as amended. I have examined the
above-mentioned documents, the Amended Articles of Incorporation and Regulations
of the Company, the corporate minutes of the proceedings of the directors and
shareholders of the Company, and all other records and documents of the Company
as I have deemed necessary in order to express the opinions hereinafter set
forth.

    Based upon the foregoing, and assuming compliance with applicable federal
and state securities laws, I am of the opinion that when the Securities are
issued pursuant to the Fred Meyer Plan, they will be duly authorized, validly
issued and outstanding, fully paid and non-assessable.


    I consent to the filing of this opinion as an exhibit to the Registration
Statement and to the reference to me in the Registration Statement as having
passed upon the legality of the Securities offered thereby on behalf of the
Company.

                                                   Very truly yours,


                                                   (Paul Heldman)





<PAGE>   1
                                                                    Exhibit 23.1


CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in this Post Effective
Amendment No. 2 on Form S-8 to the Registration Statement on Form S-4 of our
report (which includes an explanatory paragraph relating to Kroger's change in
its application of the LIFO method of accounting for store inventories as of
December 28, 1997) dated January 28, 1999 relating to the financial statements,
which appears in The Kroger Co.'s Annual Report on Form 10-K for the fiscal year
ended January 2, 1999. We also hereby consent to the incorporation by reference
of our report dated April 30, 1999 relating to the financial statements, which
appears in the Current Report on Form 8-K dated May 10, 1999. We also hereby
consent to the incorporation by reference of our report (which includes an
explanatory paragraph relating to Kroger's change in its application of the LIFO
method of accounting for store inventories as of December 28, 1997 and an
explanatory paragraph that discloses that the supplemental financial statements
give retroactive effect to the merger of The Kroger Co. and Fred Meyer, Inc. on
May 27, 1999, which has been accounted for as a pooling of interests) dated May
28, 1999 relating to the supplemental consolidated financial statements which
appears in the Current Report on Form 8-K dated May 28, 1999. We also consent to
the reference to us under the heading "Interests of Named Experts and Counsel"
in such Registration Statement.






(PricewaterhouseCoopers LLP)
PricewaterhouseCoopers LLP
Cincinnati, Ohio
July 28, 1999


<PAGE>   1
                                                         Exhibit 24


                                POWER OF ATTORNEY



KNOW ALL PERSONS BY THESE PRESENTS, That the undersigned officer of The Kroger
Co. (the "Company") hereby constitutes and appoints Paul W. Heldman and Bruce M.
Gack and each of them (with full power to each of them to act alone) his true
and lawful attorney-in-fact and agent for him and on his behalf and in his name,
place and stead, to sign, execute and affix his seal thereto and file with the
Securities and Exchange Commission (or any other governmental or regulatory
authority) any of the documents referred to below relating to the registration
under the Securities Act of 1933, as amended, on Form S-8 or other appropriate
form of 200,000 shares of the Common Stock of the Company with respect to the
granting, awarding, or selling of any stock to the employees and directors of
the Company or its subsidiaries pursuant to the existing stock option plans of
Fred Meyer, Inc., and its subsidiaries: (a) a registration statement under the
Securities Act of 1933, as amended, with all exhibits and any and all documents
required to be filed with respect thereto; and (b) any and all amendments
thereto that may be filed from time to time by the Company with all exhibits and
any and all documents required to be filed with respect thereto; granting unto
said attorneys, and each of them, full power and authority to do and perform
each and every act and thing requisite and necessary to be done in and about the
premises in order to effectuate the same as fully to all intents and purposes as
he might or could do if personally present, hereby ratifying and confirming all
that said attorneys-in-fact and agents, or any of them may lawfully do or cause
to be done by virtue hereof.


IN WITNESS WHEREOF, I have hereunto set my hand.


(Joseph A. Pichler)                                     July 22, 1999

Joseph A. Pichler
Chairman and Chief Executive Officer
and Director







<PAGE>   2





                                POWER OF ATTORNEY



KNOW ALL PERSONS BY THESE PRESENTS, That the undersigned officer of The Kroger
Co. (the "Company") hereby constitutes and appoints Paul W. Heldman and Bruce M.
Gack and each of them (with full power to each of them to act alone) his true
and lawful attorney-in-fact and agent for him and on his behalf and in his name,
place and stead, to sign, execute and affix his seal thereto and file with the
Securities and Exchange Commission (or any other governmental or regulatory
authority) any of the documents referred to below relating to the registration
under the Securities Act of 1933, as amended, on Form S-8 or other appropriate
form of 200,000 shares of the Common Stock of the Company with respect to the
granting, awarding, or selling of any stock to the employees and directors of
the Company or its subsidiaries pursuant to the existing stock option plans of
Fred Meyer, Inc., and its subsidiaries: (a) a registration statement under the
Securities Act of 1933, as amended, with all exhibits and any and all documents
required to be filed with respect thereto; and (b) any and all amendments
thereto that may be filed from time to time by the Company with all exhibits and
any and all documents required to be filed with respect thereto; granting unto
said attorneys, and each of them, full power and authority to do and perform
each and every act and thing requisite and necessary to be done in and about the
premises in order to effectuate the same as fully to all intents and purposes as
he might or could do if personally present, hereby ratifying and confirming all
that said attorneys-in-fact and agents, or any of them may lawfully do or cause
to be done by virtue hereof.


IN WITNESS WHEREOF, I have hereunto set my hand.


(W. Rodney McMullen)                                    July 22, 1999

W. Rodney McMullen
Executive Vice President and
Chief Financial Officer





<PAGE>   3


                                POWER OF ATTORNEY



KNOW ALL PERSONS BY THESE PRESENTS, That the undersigned officer of The Kroger
Co. (the "Company") hereby constitutes and appoints Paul W. Heldman and Bruce M.
Gack and each of them (with full power to each of them to act alone) his true
and lawful attorney-in-fact and agent for him and on his behalf and in his name,
place and stead, to sign, execute and affix his seal thereto and file with the
Securities and Exchange Commission (or any other governmental or regulatory
authority) any of the documents referred to below relating to the registration
under the Securities Act of 1933, as amended, on Form S-8 or other appropriate
form of 200,000 shares of the Common Stock of the Company with respect to the
granting, awarding, or selling of any stock to the employees and directors of
the Company or its subsidiaries pursuant to the existing stock option plans of
Fred Meyer, Inc., and its subsidiaries: (a) a registration statement under the
Securities Act of 1933, as amended, with all exhibits and any and all documents
required to be filed with respect thereto; and (b) any and all amendments
thereto that may be filed from time to time by the Company with all exhibits and
any and all documents required to be filed with respect thereto; granting unto
said attorneys, and each of them, full power and authority to do and perform
each and every act and thing requisite and necessary to be done in and about the
premises in order to effectuate the same as fully to all intents and purposes as
he might or could do if personally present, hereby ratifying and confirming all
that said attorneys-in-fact and agents, or any of them may lawfully do or cause
to be done by virtue hereof.


IN WITNESS WHEREOF, I have hereunto set my hand.

(J. Michael Schlotman)                             July 22, 1999

J. Michael Schlotman
Vice President and Corporate Controller





<PAGE>   4



                                POWER OF ATTORNEY


KNOW ALL PERSONS BY THESE PRESENTS, That each of the undersigned directors of
The Kroger Co. (the "Company") hereby constitutes and appoints Paul W. Heldman
and Bruce M. Gack and each of them (with full power to each of them to act
alone) his or her true and lawful attorney-in-fact and agent for him or her and
on his or her behalf and in his or her name, place and stead, to sign, execute
and affix his or her seal thereto and file with the Securities and Exchange
Commission (or any other governmental or regulatory authority) any of the
documents referred to below relating to the registration under the Securities
Act of 1933, as amended, on Form S-8 or other appropriate form of 200,000 of the
Common Stock of the Company with respect to the granting, awarding, or selling
of any stock to the employees and directors of the Company or its subsidiaries
pursuant to the existing stock option plans of Fred Meyer, Inc., and its
subsidiaries: (a) a registration statement under the Securities Act of 1933, as
amended, with all exhibits and any and all documents required to be filed with
respect thereto; and (b) any and all amendments thereto that may be filed from
time to time by the Company with all exhibits and any and all documents required
to be filed with respect thereto; granting unto said attorneys, and each of
them, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises in order to
effectuate the same as fully to all intents and purposes as he or she might or
could do if personally present, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them may lawfully do or cause to be done
by virtue hereof.

IN WITNESS WHEREOF, the undersigned directors have hereunto set their hands and
seals, as of the 22nd day of July, 1999.



(John L. Clendenin)                                (Bobby S. Shackouls)

(John T. LaMacchia)                                (Edward M. Liddy)

(Katherine D. Ortega)                              (James D. Woods)

(T. Ballard Morton, Jr.)                           (Reuben V. Anderson)

(Thomas H. O'Leary)                                (Clyde R. Moore)

(Joseph A. Pichler)                                (Martha R. Seger)


(David B. Dillon)                                  (Robert D. Beyer)

(Robert G. Miller)                                 (Bruce Karatz)

(Ronald W. Burkle)                                 (Carlton J. Jenkins)







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