KV PHARMACEUTICAL CO /DE/
DEF 14A, 1999-06-11
PHARMACEUTICAL PREPARATIONS
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the registrant [X]

Filed by a party other than the registrant [  ]

Check the appropriate box:

[ ]   Preliminary proxy statement          [ ]  Confidential, for use of the
                                                Commission only (as permitted by
[X]   Definitive proxy statement                Rule 14a-6(e)(2))

[ ]   Definitive additional materials

[ ]   Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                           K-V Pharmaceutical Company
                (Name of Registrant as Specified in Its Charter)

      (Name of Person(s) Filing Proxy Statement, if Other Than Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]      No fee required.

[ ]      Fee  computed on table below per Exchange Act Rules 14a-6(i)(1) and
         0-11.

         1)  Title to each class of securities to which transaction applies:

         2)  Aggregate number of securities to which transaction applies:

         3)  Per unit price or other  underlying  value of transaction  computed
             pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which
             the filing fee is calculated and state how it was determined):

         4)  Proposed maximum aggregate value of transaction:

         5)  Total fee paid:

[ ]      Fee paid previously with preliminary materials.

[ ]      Check box if  any  part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement  number,  or the Form or Schedule and the date of its filing.

         1)  Amount Previously Paid:

         2)  Form, Schedule or Registration Statement No.:

         3)  Filing Party:

         4)  Date Filed:



<PAGE>
                                   [KV LOGO]

                           K-V PHARMACEUTICAL COMPANY

                             2503 SOUTH HANLEY ROAD
                           ST. LOUIS, MISSOURI 63144

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD JULY 1, 1999

                                                            St. Louis, Missouri
                                                            June 11, 1999

         The Annual Meeting of Shareholders of K-V  Pharmaceutical  Company will
be held on Thursday,  July 1, 1999, at 9:00 A.M.,  Central Daylight Saving Time,
at The St.  Louis Club  (Founders  Room,  14th Floor),  7701 Forsyth  Boulevard,
Clayton, Missouri 63105, for the following purposes:

         1. To elect one Class A director, to hold office for three years; and

         2. To  transact  such other  business as may  properly  come before the
meeting.

         Shareholders of record at the close of business on May 4, 1999, will be
entitled to vote at the meeting or at any adjournment or  adjournments  thereof.
Lists of all  holders of Class A Common  Stock and all holders of Class B Common
Stock entitled to vote at the annual meeting will be open to the  examination of
any  shareholder,  for any purpose  germane to the annual  meeting,  for 10 days
prior to the date  thereof,  at the office of the  Company at 2503 South  Hanley
Road, St. Louis, Missouri 63144.

         A copy of the 1999 Annual Report to Shareholders is enclosed.

                       By Order of the Board of Directors

                           ALAN G. JOHNSON, Secretary

         WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE  MEETING,  PLEASE  MARK,
SIGN, DATE AND RETURN THE ACCOMPANYING PROXY PROMPTLY SO THAT YOUR SHARES MAY BE
REPRESENTED AND VOTED AT THE MEETING.  A RETURN  ADDRESSED  ENVELOPE IS ENCLOSED
FOR YOUR CONVENIENCE.

                                       1
<PAGE>
                           K-V PHARMACEUTICAL COMPANY

                             2503 SOUTH HANLEY ROAD
                           ST. LOUIS, MISSOURI 63144

                                PROXY STATEMENT

                            SOLICITATION OF PROXIES

         The  enclosed  proxy is  solicited  by the  Board of  Directors  of K-V
Pharmaceutical Company (the "Company").  Whether or not you expect to attend the
meeting in person,  please  specify  your choice by marking and  returning  your
executed proxy in the enclosed envelope and the shares represented  thereby will
be voted in  accordance  with your wish. If no election is made in the proxy the
Company receives from you, your proxy will be voted for the nominee for director
named in this proxy statement. This proxy statement and form of proxy were first
mailed to shareholders on or about June 11, 1999.

                              REVOCATION OF PROXY

         If, after sending in your proxy, you decide to vote in person or desire
to revoke  your  proxy  for any other  reason,  you may do so by  notifying  the
Secretary of the Company in writing,  provided that your notice of revocation is
actually received by the Secretary prior to the voting of the proxy.

                                  RECORD DATE

         Shareholders of record at the close of business on May 4, 1999, will be
entitled to vote at the meeting.

                       ACTION TO BE TAKEN UNDER THE PROXY

         Unless otherwise  directed by the giver of the proxy, the persons named
in the enclosed form of proxy,  Victor M. Hermelin and Marc S. Hermelin,  or the
one of them who acts, will vote:

         1.    FOR the election of Marc S. Hermelin,  as the Class A director of
               the  Company,  to hold  office  for  three  years  and  until his
               successor has been duly elected and qualified; and

         2.    In their  discretion on the transaction of such other business as
               may properly come before the meeting or any adjournment thereof.

         Marc S.  Hermelin is  presently a director.  Should the nominee  become
unavailable or decline to serve for any reason,  it is intended that the persons
named in the proxy will vote for the  election  of such  other  person as may be
designated by the Board of Directors. The Board of Directors is not aware of any
circumstances  likely to cause the nominee to be unavailable  for election or to
decline to serve.

             SECURITY OWNERSHIP OF PRINCIPAL HOLDERS AND MANAGEMENT

         On May 4, 1999,  there were  11,889,604  shares of Class A Common Stock
("Class A  Stock")  outstanding  and  6,360,215  shares of Class B Common  Stock
("Class B Stock")  outstanding,  which constitute all of the outstanding  voting
shares of the Company.  Each share of Class A Stock is entitled to one-twentieth
of one vote (or  594,480  votes if all  outstanding  shares of Class A Stock are
voted),  and each share of Class B Stock is  entitled to one vote on all matters
to come before the Annual Meeting.

         Under  applicable  state  law  and  the  provisions  of  the  Company's
Certificate of Incorporation and By-laws: (i) the vote required for the election
of a director is a plurality of the votes of the issued and  outstanding  shares
of Class A Stock  and Class B Stock,  as a single  class,  present  in person or
represented by proxy at the annual meeting of stockholders  and entitled to vote
on the election of directors,  and (ii) the vote required for other matters that
may come before the meeting is the affirmative  vote of a majority of the issued
and outstanding shares of Common Stock present in person or represented by proxy
at a meeting of stockholders and entitled to vote. In all voting,  each share of
Class A Stock has one-twentieth of one vote and each share of Class B  Stock has
one vote,  and  votes  representing  Class A Stock  and Class B Stock  vote as a
single class.

         Brokers who hold shares for the accounts of their clients may vote such
shares  either  as  directed  by their  clients  or in their own  discretion  if
permitted by the stock exchange or other organization of which they are members.
Brokers who are members of the New York Stock  Exchange  or the  American  Stock
Exchange are permitted to vote proxies of any client in their own  discretion as
to the  non-contested  election  of  directors  if the client has not  furnished
voting instructions within 10 days of the meeting.  Certain proposals other than
the election of directors are "non-discretionary," and brokers who have received
no  instructions  from  their  clients do not have  discretion  to vote on those
items.  When  brokers  vote  proxies on some but not all of the  proposals  at a
meeting,  the missing  votes on matters on which they are not voted are referred
to as "broker  non-votes."  With respect to most votes by  shareholders,  shares
represented  by broker  non-votes  will be counted for  purposes of  determining
whether there is a quorum, but not in determining the number of shares necessary
for approval of a proposal.

                                       2
<PAGE>

         However,  when  shareholders  are  requested  to vote on certain  other
matters,  in  determining  whether such a proposal  has  received the  requisite
number of affirmative votes, abstentions and broker non-votes will have the same
effect as a vote against the proposal.

         Based on the above: (a) abstentions from voting and broker non-votes on
the issue of the election of directors  will operate as neither a vote for nor a
vote against any nominee;  and (b) abstentions  from voting and broker non-votes
on any other  proposal  that may come  before the  meeting  could have either no
effect  on the  outcome  of the  vote or could  operate  as a vote  against  the
proposal,  depending  on the nature of the  proposal  and vote  required for its
passage.

         Votes will be counted by duly appointed  inspectors of election,  whose
responsibilities  are to  ascertain  the  number of shares  outstanding  and the
voting power of each,  determine the number of shares represented at the meeting
and the validity of proxies and ballots,  count all votes and report the results
to the Company.

         The following table lists all shares of Class A Stock and Class B Stock
owned at May 4, 1999, by each person known to the Company to own beneficially 5%
or more of its shares of either  Class A Stock or Class B Stock,  by each of the
Company's  directors  who is a  shareholder,  and by all directors and executive
officers as a group.  Except as indicated by the footnotes  following the table,
each person listed has sole voting and  investment  power over the shares listed
opposite the person's name:

<TABLE>
<CAPTION>
                                   AMOUNT OF                        AMOUNT OF
                                   BENEFICIAL                       BENEFICIAL
                                   OWNERSHIP--                      OWNERSHIP--
                                    CLASS A        PERCENT OF        CLASS B        PERCENT OF
          NAME AND ADDRESS          STOCK(a)        CLASS(b)         STOCK(a)        CLASS(b)
          ----------------        -----------      ----------      -----------      ----------
<S>                             <C>                <C>            <C>              <C>
Lawrence Brody,                    2,757,468(c)       23.2%          2,877,468(c)     43.1%
Minnette Hermelin and
Marc S. Hermelin Trustees
  One Metropolitan Square
  St. Louis, Missouri 63101

Minnette Hermelin                     13,218(d)         *               13,218(d)       *
  2503 S. Hanley Road
  St. Louis, Missouri 63144

Marc S. Hermelin                      59,638(e)         *              416,340(e)      6.2%
  2503 S. Hanley Road
  St. Louis, Missouri 63144

Alan G. Johnson                      224,250(f)        1.9%            219,750(f)      3.3%
  7732 Forsyth Blvd.
  20th Floor
  St. Louis, Missouri 63105

Victor M. Hermelin                     7,043            *              143,800         2.2%
  2503 S. Hanley Road
  St. Louis, Missouri 63144

Garnet E. Peck, Ph.D.                     --            *                7,500          *
  1336 Robert E. Heine
    Pharmacy Building
  West Lafayette, Indiana 47907

Norman D. Schellenger                     --            *                1,500          *
  2503 S. Hanley Road
  St. Louis, Missouri 63144

Raymond F. Chiostri                   24,000            *               24,000          *
  2503 S. Hanley Road
St. Louis, Missouri 63144

Mitchell I. Kirschner                 22,500(g)         *               40,500(g)       *
  2503 S. Hanley Road
  St. Louis, Missouri 63144

Gerald R. Mitchell                    29,213            *               29,213          *
  2503 S. Hanley Road
  St. Louis, Missouri 63144

All current directors and          3,124,112(h)       26.2%          3,760,071(h)     56.4%
  executive officers as
  a group (8 individuals)

                                       3
<PAGE>

<FN>
- -------------

*    Less than one percent

(a)  Includes the  following  shares which were not owned by the persons  listed
     but which could be purchased  from the Company  under  options  exercisable
     currently or within 60 days after the date of this Proxy Statement:


                                                SHARES OF      SHARES OF
                                                 CLASS A        CLASS B
                                               COMMON STOCK   COMMON STOCK
                                               ------------   ------------

 Marc S. Hermelin........................          -0-         180,000
 Victor M. Hermelin......................          -0-          95,000
 Alan G. Johnson.........................        1,500             -0-
 Garnet E. Peck, Ph.D....................          -0-           7,500
 Raymond F. Chiostri.....................          -0-             -0-
 Mitchell I. Kirschner...................          -0-          18,000
 Gerald R. Mitchell......................        8,513           8,513
 Norman D. Schellenger...................          -0-           1,500


(b)  In determining the percentages of shares deemed  beneficially owned by each
     director  and officer and by all  directors  and  officers as a group,  the
     exercise of all options held by each person which are currently exercisable
     or  will  become  exercisable  within  60 days  of the  date of this  Proxy
     Statement  is  assumed.  For such  purposes,  11,899,617  shares of Class A
     Common Stock and 6,670,728  shares of Class B Common Stock are deemed to be
     outstanding.

(c)  These shares are held in four irrevocable  trusts created by another party,
     the  beneficiaries of which are Arnold L. Hermelin (as to 885,500 shares of
     Class A Common Stock and 925,500 shares of Class B Common  Stock),  Anne S.
     Kirschner (as to 883,250  shares of Class A Common Stock and 923,250 shares
     of Class B Common  Stock),  Marc S. Hermelin (as to 574,218  shares each of
     Class A Common Stock and Class B Common Stock), and Minnette Hermelin,  the
     mother of the other three  beneficiaries  (as to 414,500  shares of Class A
     Common Stock and 454,500 shares of Class B Common Stock).

(d)  Does  not  include  2,757,468  shares  each of  Class A  Common  Stock  and
     2,877,468 shares of Class B Common Stock referred to  in footnote (c), over
     which Minnette Hermelin shares voting and investment power as  one of three
     trustees.

(e)  Does not include  176,250  shares each of Class A Common  Stock and Class B
     Common  Stock held by Alan G.  Johnson as trustee of an  irrevocable  trust
     created by another  party for the benefit of Marc S.  Hermelin,  who has no
     voting  or  investment  power  over  such  shares.  Also  does not  include
     2,757,468  shares of Class A Common Stock and  2,877,468  shares of Class B
     Common Stock held in  irrevocable  trusts created by another party referred
     to in footnote (c),  over which Marc S.  Hermelin is one of three  trustees
     who shares voting and investment power.

(f)  Includes  176,250  shares  each of Class A Common  Stock and Class B Common
     Stock held as trustee of an irrevocable  trust created by another party for
     the benefit of Marc S. Hermelin.

(g)  Does not include  883,250 shares of Class A Common Stock and 923,250 shares
     of Class B Common Stock  referred to in footnote (c),  which are held by an
     irrevocable  trust in  favor  of Anne S.  Kirschner,  wife of  Mitchell  I.
     Kirschner.  Neither  Mitchell I. Kirschner nor Anne S. Kirschner  holds any
     voting or investment power over such shares.

(h)  All of such shares are owned,  or represented by shares  purchasable as set
     forth in footnote (a), solely by such persons.

</FN>
</TABLE>

                                       4
<PAGE>

         Although  11,889,604 shares of the Class A Stock were outstanding as of
May 4, 1999, holders of the 241,000 outstanding shares of the 7% Preferred Stock
have the current  right to convert  such shares into  903,750  shares of Class A
Common  Stock,  each of which will entitle the holder  thereof to  one-twentieth
(1/20)  vote on all matters to be voted upon by  stockholders.  Each share of 7%
Preferred Stock is convertible  into Class A Common Stock at a conversion  price
of $6.67 per share. If all such shares of Class A Common Stock were issued,  the
aggregate voting power thereof would be equivalent to the voting power of 45,187
shares of Class B Common Stock.

         In addition, all holders of Class B Common Stock have the right, at any
time,  to convert  their  Class B Common  Stock  into Class A Common  Stock on a
share-for-share  basis. If all shares of Preferred Stock and all shares of Class
B Common Stock were  converted into Class A Common Stock,  19,153,569  shares of
Class A Common  Stock  would be  outstanding  and each  person  included  in the
previous  table would hold the number of shares of Class A Common Stock equal to
the number of shares of Class B Common Stock listed in the table plus the number
of shares of Class A Common Stock listed in the table.

                    PROPOSAL 1--ELECTION OF CLASS A DIRECTOR
                       INFORMATION CONCERNING NOMINEE AND
                         DIRECTORS CONTINUING IN OFFICE

         The  following  table  lists,  for the nominee for  director for a term
expiring at the annual meeting in 2002, and for present directors  continuing in
office,  each  such  person's  principal  occupation  for at least the past five
years,  each person's present position with the Company,  the year in which each
was  first  elected  as  a  director,   each  person's  age  and  each  person's
directorships  with other  companies  whose  securities are registered  with the
Securities and Exchange Commission:

                              SERVICE
                               AS A                 OCCUPATION; POSITION
                              DIRECTOR                WITH COMPANY; AGE;
   NAME                        SINCE                 OTHER DIRECTORSHIPS
   ----                      --------               --------------------

CLASS A NOMINEE--
  (term expires in 2002)

Marc S. Hermelin(a)........... 1973   Vice Chairman  of the Board of the Company
                                      since 1974;  Chief Executive  Officer from
                                      1975 to February  1994 and since  December
                                      1994;   Director  and  Vice  President  of
                                      Particle  Dynamics,  Inc.  since 1974; Age
                                      57.

CLASS B DIRECTORS--
  (terms expire in 2000)

Victor M. Hermelin(a)......... 1946   Chairman of the Board of the Company since
                                      1972; Treasurer of the Company since 1971;
                                      Director  and Vice  President  of Particle
                                      Dynamics, Inc. since 1974; Age 85.

Alan G. Johnson(b)............ 1976   Director  and  Secretary of  the  Company;
                                      Chairman and Chief Executive Officer since
                                      January 1999 of Pauli Johnson  Capital and
                                      Research Inc., an investment banking firm;
                                      Attorney  at Law and prior to  January  1,
                                      1999,  member  for more than the  previous
                                      five  years  in the law  firm  of  Gallop,
                                      Johnson   &   Neuman,    L.C.,   and   its
                                      predecessor, St. Louis, Missouri; Director
                                      of  Particle  Dynamics,  Inc.  since 1977;
                                      Director of ETHEX  Corporation since 1990;
                                      Director  of  Ther-Rx   Corporation  since
                                      1998; Director of Siboney Corporation; Age
                                      64.

CLASS C DIRECTOR--
  (term expires in 2001)

Garnet E. Peck, Ph.D...........1994   Director; Professor of Industrial Pharmacy
                                      and  Director of the  Industrial  Pharmacy
                                      Laboratory  of  Purdue   University  since
                                      1975;  member  of the  faculty  of  Purdue
                                      University since 1967; Age 69.

Norman D. Schellenger..........1998   Director; Retired since 1997; President of
                                      Whitby  Pharmaceuticals  1992 to 1997; Age
                                      67.


                                      5
<PAGE>

- ------------

(a)  Victor M. Hermelin is the father of Marc S. Hermelin and the  father-in-law
     of Mitchell I. Kirschner, Vice President--New Business Development.

(b)  Until  December  31,  1998,  Alan G.  Johnson  was a member of the law firm
     serving as corporate counsel to the Company. See "TRANSACTIONS WITH ISSUER"
     for further information.


                   INFORMATION CONCERNING BOARD OF DIRECTORS

         During fiscal 1999,  the Board of Directors held one formal meeting and
took action by unanimous written consent on various occasions.

         The  Company  has a standing  Stock  Option  Committee  of the Board of
Directors  consisting of Directors Alan G. Johnson and Garnet E. Peck, Ph.D. The
duties of the Stock Option  Committee are to determine the  individuals  to whom
options are to be granted and the terms and provisions of such options under all
stock option plans of the Company.  The Company's Director of Human Resources is
an advisor to this  Committee.  This Committee took action by unanimous  written
consent on various occasions during fiscal 1999 but had no formal meetings.

         The Company has a standing  Audit  Committee  of the Board of Directors
consisting of Director  Garnet E. Peck,  Ph.D. The duties of the Audit Committee
include  assisting the Board of Directors in fulfilling its  responsibility  for
the Company's  accounting  and financial  reporting  practices and  facilitating
communications  between the Board of  Directors  and the  Company's  independent
public accountants. This committee held two formal meetings in fiscal 1999.

         The full Board of Directors  acts as a Compensation  Committee,  acting
upon the  recommendation  of a committee  consisting of the Vice Chairman,  Vice
President - Finance and Director of Compensation and Benefits.

         Directors Garnet E. Peck, Ph.D. and Norman  Schellenger  receive $1,000
each  per day for  attending  each  meeting  of the  Board  of  Directors,  plus
reimbursement of related  expenses.  No other director received any remuneration
in fiscal 1999 for service as a director.

            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the  Securities  Exchange  Act of 1934,  as  amended,
requires the Company's  executive  officers and  directors,  and persons who own
more than 10% of a registered class of the Company's equity securities,  to file
periodic  reports of ownership and changes in ownership  with the Securities and
Exchange Commission.  Such individuals are required by SEC regulation to furnish
the Company with copies of all such forms they file. Based solely on a review of
the copies of all such forms furnished to the Company or written representations
that no Form 5 reports were required to be filed, the Company believes that such
persons complied with all Section 16(a) filing  requirements  applicable to them
with respect to transactions  during fiscal 1999, except that the initial report
for Director Norman D. Schellenger on Form 3 was not filed in a timely manner.

                             EXECUTIVE COMPENSATION

         The  following  table  reflects  compensation  paid or  payable  by the
Company and its subsidiary for fiscal years ended March 31, 1997, 1998 and 1999,
to the  Company's  Chief  Executive  Officer  and the  four  other  most  highly
compensated  executive officers whose combined salary and bonus earned in fiscal
1999 exceeded $100,000.


                                       6
<PAGE>

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                ANNUAL COMPENSATION
                                                  ------------------------------------------------
                                                                                      ALL OTHER
                                                                                     COMPENSATION
NAME AND PRINCIPAL POSITION            YEAR       SALARY ($)        BONUS ($)          ($)(1)
- ---------------------------            ----       ----------        ---------        ------------
<S>                                 <C>         <C>             <C>                 <C>
Marc S. Hermelin                       1999        705,013         986,429(2)          147,342
Vice Chairman of the Board             1998        676,990         610,800(3)          133,169
and Chief Executive Officer            1997        621,958         296,534(3)           79,626

Raymond F. Chiostri                    1999        255,088              --               7,284
President and Chief Executive          1998        256,727           3,000               4,166
Officer of Particle Dynamics, Inc.     1997        247,242           7,954              23,582

Mitchell I. Kirschner                  1999        202,781          30,000               5,457
Vice President, New                    1998        202,626              --               3,951
Business Development                   1997        193,910              --               7,319

Victor M. Hermelin                     1999        187,503          75,000                  --
Chairman of the Board                  1998        184,804          40,000                  --
and Treasurer                          1997        181,740              --                  --

Gerald R. Mitchell                     1999        155,359          25,000               5,475
Vice President, Finance                1998        146,669          25,000               4,017
                                       1997        146,715              --               1,785


<FN>
- ------------

(1)  Consists of Company  contributions to the Company's profit sharing plan and
     401(k)  plan,  and  vacation  earned,  but not taken,  and paid;  which was
     previously classified as salary in 1997.

(2)  $57,000 of this amount was paid in the form of Class B Stock options, which
     were elected to be taken in lieu of earned incentive cash compensation.

(3)  $316,000  of this  amount  was paid in the  form of Class B Stock  options,
     which  were  elected  to  be  taken  in  lieu  of  earned   incentive  cash
     compensation.

(3)  $114,300  of this  amount  was paid in the  form of Class B Stock  options,
     which  were  elected  to  be  taken  in  lieu  of  earned   incentive  cash
     compensation.

</FN>
</TABLE>


                                       7
<PAGE>

                        INFORMATION AS TO STOCK OPTIONS

                              [UPDATE FOR FY 1999]

         The  following  table lists the options to acquire Class B Stock issued
during fiscal 1999 to the persons named in the Summary  Compensation  Table.  No
options to acquire  Class A Stock were  issued to persons  named in the  Summary
Compensation Table during fiscal 1999.


<TABLE>
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR

                                (CLASS B STOCK)

<CAPTION>
                                INDIVIDUAL GRANTS
                           ----------------------------
                                   PERCENT OF
                            NUMBER OF TOTAL EXERCISE
                           SECURITIES OPTIONS/SARS OF
                            UNDERLYING      GRANTED TO       BASE                       GRANT DATE
                           OPTIONS/SARS    EMPLOYEES IN     PRICE      EXPIRATION        PRESENT
NAME                       GRANTED (#)     FISCAL YEAR      ($/SH)        DATE           VALUE(1)
- ----                       ------------    ------------    --------    ----------       ----------
<S>                       <C>               <C>          <C>        <C>               <C>
Marc S. Hermelin.........    75,000            64%          15.400     3/31/2004         105,525
Victor M. Hermelin.......    25,000            21%          15.400     3/31/2004          35,175
Norman D. Schellenger....     7,500             6%          14.000     3/31/2004          12,007



<FN>
- ------------

(1)  These  estimates  of  value  were  developed  solely  for the  purposes  of
     comparative  disclosure in accordance with the rules and regulations of the
     Securities  and Exchange  Commission and are not intended to predict future
     prices of the Corporation's  Common Stock. The estimate was developed using
     the  Black-Scholes  option  pricing model (as provided by  Instruction 9 to
     Rule  402  of  Regulation  S-K  governing  disclosures  regarding  options)
     incorporating  the following  assumptions:  Volatility of .384 and dividend
     yield of 0%,  both based on actual  history  since 1991 for the  underlying
     Common  Stock;  risk-free  rate of  return  of 5.12%  based on a  five-year
     treasury rate and time of exercise of 5 years, being the term of the option
     grants.  In  addition,  the  model  assumed  a 47.5%  discount  for lack of
     marketability.

</FN>
</TABLE>

                                       8
<PAGE>

         The  following  tables  list the value as of the end of fiscal  1999 of
options held by the persons listed in the Summary  Compensation Table to acquire
shares of Class A Stock and Class B Stock:

<TABLE>
             AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND

                FISCAL YEAR-END OPTION/SAR VALUES (CLASS A STOCK)

<CAPTION>
                                                                                    VALUE OF
                                                             NUMBER OF             UNEXERCISED
                                                            UNEXERCISED           IN-THE-MONEY
                                                          OPTIONS/SARS AT        OPTIONS/SARS AT
                                                          FISCAL YEAR-END        FISCAL YEAR-END
                                                                (#)                    ($)
                             SHARES                       ---------------        ---------------
                          ACQUIRED ON        VALUE         EXERCISABLE/           EXERCISABLE/
          NAME            EXERCISE (#)    REALIZED ($)     UNEXERCISABLE          UNEXERCISABLE
          ----            ------------    ------------     -------------          -------------
<S>                        <C>            <C>             <C>                  <C>
Raymond F. Chiostri.....      5,250          56,280              --                    --
Gerald R. Mitchell......        --             --            8,513/5,287          81,616/30,120

</TABLE>

<TABLE>
             AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND

                FISCAL YEAR-END OPTION/SAR VALUES (CLASS B STOCK)

<CAPTION>
                                                                                    VALUE OF
                                                             NUMBER OF             UNEXERCISED
                                                            UNEXERCISED           IN-THE-MONEY
                                                          OPTIONS/SARS AT        OPTIONS/SARS AT
                                                          FISCAL YEAR-END        FISCAL YEAR-END
                                                                (#)                    ($)
                             SHARES                       ---------------        ---------------
                          ACQUIRED ON        VALUE         EXERCISABLE/           EXERCISABLE/
          NAME            EXERCISE (#)    REALIZED ($)     UNEXERCISABLE          UNEXERCISABLE
          ----            ------------    ------------     -------------          -------------
<S>                       <C>            <C>             <C>                  <C>
Marc S. Hermelin........     23,406         241,761         231,594/120,000      1,647,208/270,450
Raymond F. Chiostri.....      5,250          56,199               --                     --
Mitchell I. Kirschner...       --              --            18,000/12,000          88,460/65,640
Victor M. Hermelin......     30,000         242,400          95,000/42,500         747,900/315,000
Gerald R. Mitchell......     --              --               8,513/5,287           77,193/27,286

</TABLE>

                                       9
<PAGE>
             REPORT OF BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION

OVERVIEW

         The Company's executive  compensation policy is to provide compensation
and benefit  programs to enable it to attract and retain talented key employees,
and to encourage the  enhancement of shareholder  value by providing  incentives
for  corporate  performance  and  individual  performance,  in terms of  current
achievements as well as significant initiatives with long-term implications.

         Decisions on compensation of the Company's  executive officers are made
by  the  Board  of  Directors,  with  any  member  who is an  executive  officer
abstaining  from the discussion and vote relating to his own  compensation.  The
full Board serves as a compensation committee,  acting upon recommendations of a
committee consisting of the Vice Chairman, Vice President - Finance and Director
of Compensation and Benefits.

         The Company's executive  compensation program is based upon experience,
tenure and a  pay-for-performance  philosophy.  The key  components of executive
officer compensation are: (1) salary, which is based on the individual's overall
experience,  Company  tenure,  level  of  responsibility,  and the  general  and
industry-specific  business environment;  (2) cash bonus awards, which are based
on individual performance and the performance of the Company,  measured in terms
of the attainment of both defined and general  objectives,  and (3) stock option
grants,  intended  to align  management's  interest in the  Company's  long-term
success with the interests of the Company's stockholders. The size of individual
awards is dependent upon the executive  officer's  position,  salary,  number of
vested options,  and both past and expected future contributions to the Company.
The  Board  applies  the  above-described  criteria  to each  executive  officer
subjectively,  based upon the Board's  perception  of each  executive  officer's
performance and value to the Company.

EXECUTIVE BENEFITS

         In order to provide a  competitively  attractive  package to secure and
retain executive officers,  the Company  supplements  standard benefits packages
offered  to  all  employees  with  appropriate  executive  benefits,   sometimes
including car allowances,  additional insurance coverage and appropriate expense
reimbursements.

CHIEF EXECUTIVE OFFICER

         Under an agreement  commencing in 1996 and expiring in March 2002, Marc
S. Hermelin,  Vice Chairman and Chief Executive  Officer until February 1994 and
since December 1994, received base compensation of $593,068, increasing annually
by the greater of the consumer  price index (CPI)  increase or 8%. The agreement
provides  life  insurance  with an annual  premium of $24,000.  Mr.  Hermelin is
insured  under an  additional  policy  for  which the  premium  is loaned by the
Company,  to be repaid out of policy  proceeds.  In  addition,  Mr.  Hermelin is
entitled to receive an incentive  bonus  decreasing  from 7% to 4% of net income
based on a formula related to the Company exceeding certain net income levels.

         In the event of voluntary  termination of full-time employment prior to
age 65, Mr. Hermelin's agreement provides for a consulting arrangement,  whereby
he would provide a minimum number of hours of consulting services to the Company
in return for 50% of his base salary  and/or  bonus or  additional  payments for
services in excess of the minimum.  Upon  retirement  or death after age 55, the
agreement  provides for consulting  payments of 30% of average base salary/bonus
and retirement benefits of 30% of base salary,  adjusted annually by the greater
of CPI or 8% for a minimum of 10 years or life. In the event of his termination,
other than by death or  disability,  the  agreement  provides  for payment of an
amount equal to his then base salary and 36 monthly payments equal to 75% of his
last  monthly  base salary.  In the event of a change of control,  Mr.  Hermelin
could  receive the above payment or elect a lump sum cash payment of 2 1/2 times
his base salary,  acceleration  of stock options,  and employee  benefits for 30
months.  The Company has secured its  obligations to Mr. Hermelin as required by
the agreement.

OTHER OFFICERS

         Consistent  with  the  Board's  executive   compensation  program:  (a)
Mitchell I. Kirschner  receives a base salary and an incentive  bonus based upon
performance;  (b) Gerald R. Mitchell has an employment agreement (extending from
year to year)  establishing  base levels of compensation,  and subject to normal
compensation  reviews;  and (c) Raymond F. Chiostri has an employment  agreement
(through March 31, 2000, with automatic renewal for successive two year periods)
providing base compensation based on performance.


                                       10
<PAGE>

COMPLIANCE WITH SECTION 162(M) OF THE INTERNAL REVENUE CODE

         Section 162(m) of the Internal  Revenue Code generally  disallows a tax
deduction to public  companies for  compensation  of over $1 million paid to the
chief  executive  officer and any one of the four other most highly  compensated
executive   officers   for  any  fiscal   year.   Qualifying   performance-based
compensation is not subject to the limitation if certain  requirements  are met.
Based on regulations  issued by the Internal  Revenue  Service,  the Company has
taken  the  necessary  actions  to  ensure  deductibility  of  performance-based
compensation paid to such officers.

                      Submitted by the Board of Directors:

        Marc S. Hermelin                        Victor M. Hermelin
        Alan G. Johnson                         Garnet E. Peck
        Norman D. Schellenger


                                       11
<PAGE>
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN

         Set  forth  below is a  line-graph  presentation  comparing  cumulative
stockholder  returns for the last five fiscal years on an indexed basis with the
Amex  Market  Value  Index and the S&P Health  Care  (Drugs)  Index,  which is a
nationally  recognized industry standard index. The graph assumes the investment
of $100 in K-V Class A and Class B Common Stock,  the Amex  Composite  Index and
the S&P Health Care (Drugs)  Index on March 31, 1994,  and  reinvestment  of all
dividends.  There can be no assurance that K-V's stock performance will continue
into the future with the same or similar trends depicted in the graph below.

                                    [GRAPH]

- --------------------------------------------------------------------------------
                                   For Fiscal Year Ended March 31
                          ------------------------------------------------
                          1995       1996       1997       1998       1999
                          ----       ----       ----       ----       ----

  K-V                      73        154        181        305        236
  AMEX MARKET VALUE       105        129        131        173        168
  S&P DRUGS INDEX         152        242        311        552        750
- --------------------------------------------------------------------------------


                            TRANSACTIONS WITH ISSUER

         Prior to January 1, 1999 Alan G.  Johnson,  Secretary and a Director of
the  Company,  was a member of the law firm of Gallop,  Johnson & Neuman,  L.C.,
which has been the Company's general counsel for more than the past five years.

                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

         BDO Seidman LLP served as the Company's  independent public accountants
for the fiscal year ended March 31, 1999 and has served in such  capacity  since
May 1996.  As of the date of this Proxy  Statement,  the process of selection of
the Company's  independent public accountants for the current fiscal year ending
March 31, 2000 has not been completed.

         Representatives  of BDO Seidman  LLP are  expected to be present at the
annual  meeting of  shareholders  and to be available to respond to  appropriate
questions. Such representatives will have the opportunity to make a statement if
they desire to do so.

                                 ANNUAL REPORT

         The Annual  Report of the  Company  for fiscal  1999  accompanies  this
notice.

                      FUTURE PROPOSALS OF SECURITY HOLDERS

         Any shareholder who intends to submit a proposal for  consideration  at
the 2000  Annual  Meeting  of  Shareholders  under the  applicable  rules of the
Securities and Exchange Commission must send the proposal so that it reaches the
Company's  Secretary  not later than February 1, 2000.  All proposals  should be
addressed to the Secretary,  K-V Pharmaceutical Company, 2503 South Hanley Road,
St. Louis, Missouri 63144.

                                 OTHER BUSINESS

         The Board of  Directors  knows of no business to be brought  before the
annual  meeting  other than as set out above.  If other  matters  properly  come
before the meeting,  it is the  intention of the persons  named in the solicited
proxy to vote the proxy thereon in accordance with the judgment of such persons.

                                 MISCELLANEOUS

         The  Company  will bear the cost of the  solicitation  of  proxies.  In
addition  to  solicitation  by use of the mails,  certain  officers  and regular
employees  of the  Company may  solicit  the return of proxies by  telephone  or
personal  contact and may request  brokerage  houses,  custodians,  nominees and
fiduciaries  to  forward  soliciting  material  to  their  principals  and  will
reimburse them for their reasonable out-of-pocket expenses.

         Shareholders  are urged to mark,  sign,  date and send in their proxies
without delay.


                                       12
<PAGE>

         A COPY OF THE COMPANY'S  ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR
ENDED MARCH 31,  1999,  AS FILED WITH THE  SECURITIES  AND  EXCHANGE  COMMISSION
(INCLUDING  RELATED  FINANCIAL  STATEMENTS  AND  SCHEDULES),   IS  AVAILABLE  TO
SHAREHOLDERS,  WITHOUT  CHARGE,  UPON  WRITTEN  REQUEST  TO THE  SECRETARY,  K-V
PHARMACEUTICAL COMPANY, 2503 SOUTH HANLEY ROAD, ST. LOUIS, MISSOURI 63144.

                                      ALAN G. JOHNSON
                                      Secretary

St. Louis, Missouri
June 11, 1999



                                       13
<PAGE>


                                    APPENDIX


         Page 16 of the printed proxy contains a stock  performance  graph.  The
information  contained in the graph is represented in the table that immediately
follows the graph.




<PAGE>
                                    P R O X Y
                              (Class A Shareholder)

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
                           K-V PHARMACEUTICAL COMPANY
                        1999 ANNUAL SHAREHOLDERS' MEETING


         The   undersigned   shareholder   of  Class  A  Common   Stock  of  K-V
PHARMACEUTICAL  COMPANY,  a  Delaware  corporation,  hereby  appoints  VICTOR M.
HERMELIN  and  MARC  S.  HERMELIN,   and  each  of  them,  with  full  power  of
substitution,  the true and lawful attorneys-in-fact,  agents and proxies of the
undersigned,  to  represent  the  undersigned  at  the  annual  meeting  of  the
shareholders  of K-V  PHARMACEUTICAL  COMPANY,  to be held at The St. Louis Club
(Founders Room, 14th Floor), 7701 Forsyth Boulevard, Clayton, Missouri 63105, on
Thursday,  July 1, 1999, commencing at 8:00 A.M., Central Daylight Savings Time,
and at any adjournments  thereof,  and to vote, according to the number of votes
the  undersigned  would be  entitled  to vote if  personally  present,  upon the
following matters:

1.       ELECTION OF DIRECTOR:


         |_|      FOR the nominee             WITHHOLD AUTHORITY        |_|
                  listed below                to vote for nominee
                                              listed below

                                MARC S. HERMELIN

2.       In their  discretion  with  respect  to the  transaction  of such other
         business as may  properly  come  before the meeting or any  adjournment
         thereof.


THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR THE ELECTION OF THE ABOVE LISTED NOMINEE UNDER PROPOSAL NO. 1.

         The undersigned hereby acknowledges receipt of Notice of Annual Meeting
of Shareholders and accompanying Proxy Statement, each dated June 1, 1999.

                                       Dated:  __________________, 1999


                                       ----------------------------------------
                                       Signature


                                       ----------------------------------------
                                       Signature


                                       ----------------------------------------
                                       Signature

                                       Please sign name(s) exactly as it appears
                                       on  this  proxy.  In the  case  of  joint
                                       holders all should sign. If executed by a
                                       corporation,  the proxy  should be signed
                                       by a duly authorized officer. If executed
                                       by a  partnership,  this proxy  should be
                                       signed   by   an   authorized    partner.
                                       Executors,  administrators  and  trustees
                                       should so indicate when signing.


         PLEASE  MARK,  SIGN,  DATE AND  RETURN  THIS  PROXY  CARD  PROMPTLY.  A
POSTAGE-PREPAID RETURN ADDRESSED ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE.


<PAGE>
                                    P R O X Y
                              (Class B Shareholder)

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
                           K-V PHARMACEUTICAL COMPANY
                        1999 ANNUAL SHAREHOLDERS' MEETING

         The   undersigned   shareholder   of  Class  B  Common   Stock  of  K-V
PHARMACEUTICAL  COMPANY,  a  Delaware  corporation,  hereby  appoints  VICTOR M.
HERMELIN  and  MARC  S.  HERMELIN,   and  each  of  them,  with  full  power  of
substitution,  the true and lawful attorneys-in-fact,  agents and proxies of the
undersigned,  to  represent  the  undersigned  at  the  annual  meeting  of  the
shareholders  of K-V  PHARMACEUTICAL  COMPANY,  to be held at The St. Louis Club
(Founders Room, 14th Floor), 7701 Forsyth Boulevard, Clayton, Missouri 63105, on
Thursday,  July 1, 1999, commencing at 8:00 A.M., Central Daylight Savings Time,
and at any adjournments  thereof,  and to vote, according to the number of votes
the  undersigned  would be  entitled  to vote if  personally  present,  upon the
following matters:

1.       ELECTION OF DIRECTOR:


         |_|      FOR the nominee             WITHHOLD AUTHORITY        |_|
                  listed below                to vote for nominee
                                              listed below

                                MARC S. HERMELIN

2.       In their  discretion  with  respect  to the  transaction  of such other
         business as may  properly  come  before the meeting or any  adjournment
         thereof.


THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR THE ELECTION OF THE ABOVE LISTED NOMINEE UNDER PROPOSAL NO. 1.

         The undersigned hereby acknowledges receipt of Notice of Annual Meeting
of Shareholders and accompanying Proxy Statement, each dated June 1, 1999.


                                       Dated:  __________________, 1999



                                       -----------------------------------------
                                       Signature


                                       -----------------------------------------
                                       Signature


                                       -----------------------------------------
                                       Signature

                                       Please sign name(s) exactly as it appears
                                       on  this  proxy.  In the  case  of  joint
                                       holders all should sign. If executed by a
                                       corporation,  the proxy  should be signed
                                       by a duly authorized officer. If executed
                                       by a  partnership,  this proxy  should be
                                       signed   by   an   authorized    partner.
                                       Executors,  administrators  and  trustees
                                       should so indicate when signing.


         PLEASE  MARK,  SIGN,  DATE AND  RETURN  THIS  PROXY  CARD  PROMPTLY.  A
POSTAGE-PREPAID RETURN ADDRESSED ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE.





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