LANCE INC
10-K, 1996-03-28
COOKIES & CRACKERS
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 10-K

[X]      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
         EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended December 30, 1995
                                       OR
[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
         EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from                to              
                               --------------    -------------
Commission file number 0-398

                                 LANCE, INC.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

NORTH CAROLINA                                      56-0292920
- --------------------------------------------------------------------------------
(State of Incorporation)                (I.R.S. Employer Identification Number)

                8600 SOUTH BOULEVARD, CHARLOTTE, NORTH CAROLINA
- --------------------------------------------------------------------------------
                    (Address of principal executive offices)

            POST OFFICE BOX 32368, CHARLOTTE, NORTH CAROLINA 28232
- --------------------------------------------------------------------------------
                (Mailing address of principal executive offices)

Registrant's telephone number, including area code:     (704) 554-1421

Securities Registered Pursuant to Section 12(b) of the Act:     NONE

Securities Registered Pursuant to Section 12(g) of the Act: $.83-1/3 PAR VALUE
                                                                COMMON STOCK

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  YES  X   NO _ _

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K.  [  ]

The aggregate market value of shares of the Registrant's $.83-1/3 par value
Common Stock, its only outstanding class of voting stock, held by
non-affiliates as of February 20, 1996 was $409,890,000.

The number of shares outstanding of the Registrant's $.83-1/3 par value Common
Stock, its only outstanding class of Common Stock, as of February 20, 1996, was
30,272,265 shares.
<PAGE>   2

                      DOCUMENTS INCORPORATED BY REFERENCE


Portions of the following annual report to security holders and proxy statement
are incorporated by reference into the indicated parts of this Annual Report on
Form 10-K:

<TABLE>
<CAPTION>
            Incorporated Documents               Parts into which Incorporated
            ----------------------               -----------------------------
      <S>                                            <C>
      Proxy Statement for Annual Meeting of          Parts I and III
      Stockholders to be held April 19, 1996

      Annual Report to Stockholders for the              Part II
      fiscal year ended December 30, 1995
</TABLE>





                                       2
<PAGE>   3

                                     PART I

ITEM 1.  BUSINESS

         The Registrant manufactures and sells snack foods and bakery products
directly and through its subsidiary, Vista Bakery, Inc.

         In December 1995, the Registrant began the restructuring of its
operations to concentrate on its core snack food business.  Under the
restructuring, the Registrant's baking operations in Greenville, Texas and its
entire baking facility in Columbia, South Carolina, were closed in February
1996.  The facility in Greenville continues as a distribution and vending
maintenance center.  The Registrant's peanut buying facility in Boykins,
Virginia was also closed.  To focus its efforts on the sales of higher margin
products, the Registrant has re-examined its product lines and has eliminated
products constituting approximately 72 SKU's.

         Additional information concerning the restructuring is included in the
Registrant's consolidated financial statements, the notes thereto and
management's discussion and analysis of financial position and results of
operations contained in the Registrant's 1995 Annual Report to Stockholders
incorporated by reference in this Report.

         The Registrant manufactures, distributes and sells packaged snack and
bread basket items primarily under the LANCE label.  The principal snack items
are cracker sandwiches, cookie sandwiches, peanuts, potato chips, corn chips,
popcorn, cakes, cookies, candies, chewing gum, beef snacks and sausages.  The
principal new snack items introduced in 1995 include Fat Free Blueberry Bars,
Fat Free Strawberry Bars, Reduced Fat CHOC-O-LUNCH and Reduced Fat VAN-O-LUNCH.
The principal snack items discontinued were Vanilla Big Towns, Banana Big Towns
and CHOC-O-MINT.  The principal bread basket items are wafers, crackers, melba
toast and bread sticks, individually packaged and sold to restaurants and
similar institutions.

         The Registrant's products are sold under various trade names and
registered trademarks that it owns, including TOASTCHEE, LANCHEE, RYE CHEE,
CHOC-O-LUNCH, VAN-O-LUNCH, NEKOT, GOLD-N-CHEES, BIG TOWN and CAPTAIN'S WAFERS.

         The Registrant packages several of its most popular snack and bread
basket items in convenience packs and distributes them to grocers, supermarkets
and discount stores.  In addition, the Registrant distributes large bags of
potato chips and large size bags and boxes of its snack and bread basket items
to grocers and supermarkets.  Various items that are purchased from others and
resold by the Registrant accounted for 24% of net sales and other operating
revenue.





                                       3
<PAGE>   4

         Vista Bakery, Inc. manufactures and sells cookies and crackers,
through its own sales representatives and brokers, to wholesale grocers,
supermarkets and distributors throughout the United States and portions of
Canada, under customer private labels and the VISTA label.

         The following table shows the approximate percentages of the
Registrant's net sales and other operating revenue for 1995, 1994 and 1993
contributed by snack items and bread basket items:

<TABLE>
<CAPTION>
                                       1995             1994             1993
                                       ----             ----             ----
     <S>                               <C>              <C>              <C>
     Snack items                       89%              89%              88%
     Bread basket items                 8%               8%               9%

</TABLE>

         The principal raw materials and supplies used in the manufacture of
snack foods and bakery products are flour, peanuts, oils and shortenings,
potatoes, shelled corn and popcorn, cornmeal, pork skins, tree nuts, starch,
sugar, cheese, corn syrup, cocoa, fig paste, seasonings and packaging
materials.  These raw materials and supplies are generally available in
adequate quantities in the open market either from sources in the United States
or from other countries and are generally contracted for a season in advance.

         The principal supplies of energy used in the manufacture of these
products are electricity, natural and propane gas, fuel oil and diesel fuel,
all of which are currently available in adequate quantities.

         The Registrant sells most of its products through its own sales
organization to convenience stores, independent and chain supermarkets,
discount stores, restaurants, military commissaries and exchanges, schools,
hospitals, caterers, industrial, recreational and commercial establishments,
and similar customers in 36 states and the District of Columbia.  Under the
restructuring, the Registrant is evaluating its sales territories.  As a
result, certain sales territories have been eliminated or consolidated with
additional eliminations and consolidations expected in 1996.  In certain
instances, distributors or brokers will be added to cover sales territories
that are eliminated.  The Registrant's distribution operations are administered
through 24 sales districts which are divided into 312 sales branches, each
under the direction of a branch manager.  There are 2,148 sales territories,
each serviced by one sales representative.  In 1995, the Registrant continued
the development of its distributor and broker network, principally in the
Western United States.

         The Registrant owns a fleet of tractors and trailers, which make
weekly deliveries of its products to the sales territories.  The Registrant
provides sales representatives with stockroom space for their inventory
requirements.  The sales representatives load their own trucks from these
stockrooms for delivery to their customers.





                                      4
<PAGE>   5

         A significant portion of the Registrant's total sales is through
vending machines, which are made available to its customers on a rental,
commission or sales basis.  The machines are not designed or manufactured
specifically for the Registrant, and their use is not limited to any particular
sales area or class of customer.

         Caronuts, Inc., a subsidiary of the Registrant, owns a peanut buying
facility that has been closed and its operations discontinued under the
restructuring.

         All of the Registrant's products are sold in highly competitive
markets in which there are many competitors.  In the case of many of its
products, the Registrant competes with manufacturers with greater total
revenues and greater resources than the Registrant.  The principal methods of
competition are price, delivery, service and product quality.  Generally, the
Registrant believes that it is competitive in these methods as a whole.  The
methods of competition and the Registrant's competitive position varies
according to the locality, the particular products and the policies of its
competitors.  Although reliable statistics are unavailable as to production and
sales by others in the industry, the Registrant believes that in its areas of
distribution it is one of the largest producers of peanut butter filled cracker
sandwiches.

         On December 30, 1995, the Registrant and its subsidiaries had 5,578
employees.  Under the restructuring, the Registrant has reduced its work force
by approximately 500 employees, most of which occurred after December 30, 1995.

ITEM 2.  PROPERTIES

         The Registrant's principal plant and general offices are located in
Charlotte, North Carolina on a 288 acre tract owned by the Registrant.  The
main facility is an air-conditioned and sprinklered plant, office building and
cafeteria of brick and steel containing approximately 670,000 square feet.  The
manufacturing plant houses seven oven lines and is equipped with storage
facilities to handle many of the Registrant's raw materials in bulk.  Adjacent
to the main facility is an air-conditioned and sprinklered plant of brick and
steel used for the processing of potato chips, corn chips and similar products
containing approximately 140,000 square feet.  Both plants are operated on two
eight-hour shifts.  Also adjacent to the main facility are a 70,400 square
foot precast concrete building, which houses a vending machine repair and
maintenance facility, an 11,000 square foot brick and steel building, which
houses vehicle maintenance operations, 40,000 square foot and 13,000 square
foot metal warehouse buildings and a 5,500 square foot brick veneer office
building.

         The Registrant owns a plant located on a 105 acre tract in Greenville,
Texas.  The plant is an air-conditioned and sprinklered building of brick and
steel containing approximately 290,000 square feet.  The plant houses two oven
lines and storage facilities that can handle many of the Registrant's raw
materials in bulk.  The Company closed its baking operations at this facility
in February 1996 and its oven lines and related equipment are being offered for
sale.



                                       5
<PAGE>   6

The facility will continue to serve as a distribution and vending maintenance
center.  Adjacent to the plant is a building of steel construction which
contains approximately 29,000 square feet of vending repair, office and garage
space.

         These facilities, unless otherwise noted, are used to produce both
snack and bread basket items.

         The Registrant leases office space and most of its stockroom space in
various towns and cities, mainly on month-to-month tenancies.  The Registrant
currently owns 189 stockroom locations with steel frame buildings, which range
in size from 400 to 6,400 square feet and contain an aggregate of 997 stockroom
spaces.

         Vista Bakery, Inc. owns a plant located on an 18.5 acre tract in
Burlington, Iowa.  The plant is of masonry and steel and contains approximately
230,000 square feet.  This plant houses six oven lines and is operated on two
eight-hour shifts.  Adjacent to the plant is a steel storage building of
approximately 10,000 square feet.

         Vista Bakery, Inc. also owns a 243,000 square foot plant on a 137 acre
tract in Columbia, South Carolina.  The plant is of brick and steel
construction and houses three oven lines.  The Company closed this facility in
February 1996.  The facility and its oven lines are being offered for sale.

         The Registrant believes that it has sufficient production capacity to
meet foreseeable demand in 1996.

         The peanut buying facility owned by Caronuts, Inc. is located on a 20
acre tract in Boykins, Virginia.  The facility consists of six peanut storage
tanks and related metal buildings and sheds.  This facility has been closed and
it is being offered for sale.

SEPARATE ITEM.  EXECUTIVE OFFICERS OF THE REGISTRANT

         Information as to executive officers of the Registrant who are
directors or nominees of the Registrant is incorporated herein by reference to
the section captioned Election of Directors in the Registrant's Proxy Statement
for the Annual Meeting of Stockholders to be held April 19, 1996.  Information
as to each executive officer of the Registrant who is not a director or a
nominee is as follows:



                                      6
<PAGE>   7

<TABLE>
<CAPTION>
Name                   Age     Information About Officer
- ----                   ---     -------------------------
<S>                    <C>     <C>
Peter M. Duggan        55      Senior Vice President of the Company since 1995,
                               Vice President 1994-1995 and a Group Vice 
                               President for the Snacks and International 
                               Consumer Products Division of Borden, Inc. 
                               (consumer products company) 1985-1993

E. D. Leake            44      Vice President of the Company since 1995 and
                               Treasurer and Assistant Secretary 1988-1995
                               
James W. Helms, Jr.    49      Secretary of the Company since 1988, Treasurer 
                               since 1995 and Assistant Treasurer 1988-1995

G. R. Melvin           59      Vice President of the Company since 1978

R. Gerald Swain        59      Vice President of the Company since 1991, 
                               Assistant Vice President 1989-1991 and
                               District Sales Manager 1969-1989
</TABLE>

         All the Company's executive officers were appointed to their current
positions at the Annual Meeting of the Board of Directors on April 21, 1995.
All of the Registrant's executive officers' terms of office extend until the
next Annual Meeting of the Board of Directors and until their successors shall
have been duly elected and qualified.

         Items 3 and 4 are inapplicable and have been omitted.

                                    PART II

         Items 5 through 8 are incorporated herein by reference to pages 14
through 32 of the Registrant's 1995 Annual Report to Stockholders.

         Item 9 is inapplicable and has been omitted.

                                    PART III

         Items 10 through 13 are incorporated herein by reference to the
sections captioned Principal Stockholders and Holdings of Management, Election
of Directors, Compensation/Stock Option Committee Interlocks and Insider
Participation, Director Compensation, Executive Officer Compensation and
Compliance with Section 16(a) of the Securities Exchange Act of 1934 in the
Registrant's Proxy Statement for the Annual Meeting of Stockholders to be held
April 19, 1996 and to the Separate Item in Part I of this Annual Report
captioned Executive Officers of the Registrant.



                                       7
<PAGE>   8

                                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

              (a)1.    Financial Statements.

                       See Table of Contents to Financial Statements filed
                       herewith as a separate part of this Annual Report.

                 2.    Financial Schedules.

                       Schedules have been omitted because of the absence of
                       conditions under which they are required or because
                       information required is included in financial statements
                       or the notes thereto.

                 3.    Exhibits.

                       3.1        Restated Charter of Lance, Inc. incorporated
                                  herein by reference to Exhibit 3(a) to the
                                  Registrant's Annual Report on Form 10-K for
                                  the fiscal year ended December 26, 1992.

                       3.2        Bylaws of Lance, Inc., as amended through
                                  April 21, 1995, incorporated herein by
                                  reference to Exhibit 3.2 to the Registrant's
                                  Quarterly Report on Form 10-Q for the twelve
                                  weeks ended June 17, 1995.

                       4          See 3.1 and 3.2 above.

                       10.1       Lance, Inc. 1991 Stock Option Plan
                                  incorporated herein by reference to Exhibit
                                  4.1 to the Registrant's Registration
                                  Statement on Form S-8, Registration No.
                                  33-41866.

                       10.2*      The Lance, Inc. Key Executive Employee
                                  Benefit Plan incorporated herein by reference
                                  to Exhibit 10 to the Registrant's Annual
                                  Report on Form 10-K for the fiscal year ended
                                  December 31, 1983.

                       10.3*      Form of Executive Employment Agreement
                                  between Lance, Inc. and the Key Executives
                                  incorporated herein by reference to Exhibit
                                  10(c) to the Registrant's Annual Report on
                                  Form 10-K for the fiscal year ended December
                                  26, 1992.
- ----------------------
* Management contract.



                                       8
<PAGE>   9


                       10.4       Lance, Inc. 1983 Incentive Stock Option Plan
                                  incorporated herein by reference to Exhibit
                                  10.1 to Registrant's Annual Report on Form
                                  10-K for the fiscal year ended December 26,
                                  1987.

                       10.5*      Lance, Inc. Key Executive Employee Benefit
                                  Plan Trust, dated December 3, 1993, between
                                  Lance, Inc. and First Union National Bank of
                                  North Carolina incorporated herein by
                                  reference to Exhibit 10(v) to the
                                  Registrant's Annual Report on Form 10-K for
                                  the fiscal year ended December 25, 1993.

                       10.6       Lance, Inc. 1995 Nonqualified Stock Option
                                  Plan for Non-Employee Directors incorporated
                                  herein by reference to Exhibit 10 to the
                                  Registrant's Registration Statement on Form
                                  S-8, Registration No. 33-58839.

                       10.7*      Lance, Inc. Benefit Restoration Plan
                                  incorporated herein by reference to Exhibit
                                  10(vi) to the Registrant's Quarterly Report
                                  on Form 10-Q for the twelve weeks ended June
                                  11, 1994.

                       13         The Registrant's 1995 Annual Report to
                                  Stockholders.  This Annual Report to
                                  Stockholders is furnished for the information
                                  of the Commission only and, except for the
                                  parts thereof incorporated by reference in
                                  this Report on Form 10-K, is not to be deemed
                                  "filed" as a part of this filing.  (Page ___
                                  of the sequentially numbered pages.)

                       21         List of the Subsidiaries of the Registrant.
                                  (Page ___ of the sequentially numbered
                                  pages.)

                       23         Consent of KPMG Peat Marwick LLP.  (Page ____
                                  of the sequentially numbered pages.)

                       27         Financial Data Schedule.  (Filed in
                                  electronic format only.  Pursuant to Rule 402
                                  of Regulation S-T, this schedule shall not be
                                  deemed filed for purposes of Section 11 of
                                  the Securities Act of 1933 or Section 18 of
                                  the Securities Exchange Act of 1934.)

                (b)    Reports on Form 8-K

                       There were no reports on Form 8-K required to be filed
                       by the Registrant during the 16 weeks ended December 30,
                       1995.
- ----------------------     
* Management contract.



                                       9
<PAGE>   10

                                   SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Annual Report to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                        LANCE, INC.

Dated:  March 28, 1996
                                        By: /s/ E. D. Leake
                                            ------------------------
                                                E. D. Leake
                                                Vice President

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this Annual Report has been signed below by the following persons on behalf of
the Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
Signature                                          Capacity                                   Date
- ---------                                          --------                                   ----
<S>                                                <C>                                    <C>
  /s/ J. W. Disher                                 Chairman of the Board                  March 28, 1996
- --------------------------------------             and Director                                                     
J. W. Disher                                       

  /s/ P. A. Stroup, III                            Chief Executive Officer,               March 28, 1996
- --------------------------------------             President and Director                               
P. A. Stroup, III                                  (Principal Executive Officer)
                                                                                

  /s/ T. B. Horack                                 Executive Vice President               March 28, 1996
- --------------------------------------             and Director                                         
T. B. Horack                                                   

  /s/ R. G. Swain                                  Vice President                         March 28, 1996
- --------------------------------------             and Director                                         
R. G. Swain                                                    

  /s/ E. D. Leake                                  Vice President and                     March 28, 1996
- --------------------------------------             Director (Principal                                  
E. D. Leake                                        Financial Officer)  
                                                                       

  /s/ James W. Helms, Jr.                          Secretary and                          March 28, 1996
- --------------------------------------             Treasurer (Principal                                 
James W. Helms, Jr.                                Accounting Officer) 
                                                                       

  /s/ Alan T. Dickson                              Director                               March 28, 1996
- --------------------------------------                                                                  
Alan T. Dickson

</TABLE>


`
                                       10
<PAGE>   11


<TABLE>
<S>                                                <C>                                    <C>
  /s/ James H. Hance, Jr.                          Director                               March 28, 1996
- --------------------------------------                                                                  
James H. Hance, Jr.

  /s/ William R. Holland                           Director                               March 28, 1996
- --------------------------------------                                                                  
William R. Holland

  /s/ Scott C. Lea                                 Director                               March 28, 1996
- --------------------------------------                                                                  
Scott C. Lea

  /s/ Nancy Van Every McLaurin                     Director                               March 28, 1996
- ------------------------------                                                                          
Nancy Van Every McLaurin

  /s/ Robert V. Sisk                               Director                               March 28, 1996
- --------------------------------------                                                                  
Robert V. Sisk

  /s/ Isaiah Tidwell                               Director                               March 28, 1996
- --------------------------------------                                                                  
Isaiah Tidwell

  /s/ S. Lance Van Every                           Director                               March 28, 1996
- --------------------------------------                                                                  
S. Lance Van Every

  /s/ Richard A. Zimmerman                         Director                               March 28, 1996
- --------------------------------------                                                                  
Richard A. Zimmerman

</TABLE>



                                       11
<PAGE>   12





                       SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D. C.





                                   FORM 10-K
                                FOR CORPORATIONS





                       ITEM 14(a) - FINANCIAL STATEMENTS





                                       12
<PAGE>   13

                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                             Annual Report
                                                            to Stockholders
                                                                Page
                                                                ----
<S>                                                             <C>
Data incorporated by reference from the 1995
 Annual Report to Stockholders of Lance, Inc.
 and Subsidiaries:
Independent Auditors' Report                                    14
Consolidated Balance Sheets, December 30, 1995
 and December 31, 1994                                          15
For the Fiscal Years Ended December 30, 1995,
December 31, 1994 and December 25, 1993:
   Statements of Consolidated Income and
    Retained Earnings                                           16
   Statements of Consolidated Cash Flows                        17
Notes to Consolidated Financial
 Statements                                                     18

</TABLE>


                   FINANCIAL STATEMENTS AND SCHEDULES OMITTED

The above listed financial statements are presented on only a consolidated
basis since the Company is primarily an operating company and its subsidiaries
included for the periods presented in the consolidated financial statements are
totally-held subsidiaries.  Schedules have been omitted because of the absence
of conditions under which they are required or because information required is
included in financial statements or the notes thereto.




                                       13
<PAGE>   14

                       SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.

                                    EXHIBITS
                                 Item 14(a)(3)


                                   FORM 10-K
                                 ANNUAL REPORT


For the fiscal year ended                                Commission File Number
  December 30, 1995                                               0-398



                                  LANCE, INC.


                                 EXHIBIT INDEX


<TABLE>
<CAPTION>
Exhibit
  No.            Exhibit Description
- -------          -------------------
<S>              <C>
 3.1             Restated Charter of Lance, Inc. incorporated herein by
                 reference to Exhibit 3(a) to the Registrant's Annual Report on
                 Form 10-K for the fiscal year ended December 26, 1992.

 3.2             Bylaws of Lance, Inc., as amended through April 21, 1995,
                 incorporated herein by reference to Exhibit 3.2 to the
                 Registrant's Quarterly Report on Form 10-Q for the twelve
                 weeks ended June 17, 1995.

 4               See 3.1 and 3.2 above.

10.1             Lance, Inc. 1991 Stock Option Plan incorporated herein by
                 reference to Exhibit 4.1 to the Registrant's Registration
                 Statement on Form S-8, Registration No. 33-41866.

10.2*            The Lance, Inc. Key Executive Employee Benefit Plan
                 incorporated herein by reference to Exhibit 10 to the
                 Registrant's Annual Report on Form 10-K for the fiscal year
                 ended December 31, 1983.

</TABLE>

- ----------------------    
* Management contract.





                                       14
<PAGE>   15


<TABLE>
<S>              <C>
10.3*            Form of Executive Employment Agreement between Lance, Inc. and
                 the Key Executives incorporated herein by reference to Exhibit
                 10(c) to the Registrant's Annual Report on Form 10-K for the
                 fiscal year ended December 26, 1992.

10.4             Lance, Inc. 1983 Incentive Stock Option Plan incorporated
                 herein by reference to Exhibit 10.1 to Registrant's Annual
                 Report on Form 10-K for the fiscal year ended December 26,
                 1987.

10.5*            Lance, Inc. Key Executive Employee Benefit Plan Trust, dated
                 December 3, 1993, between Lance, Inc. and First Union National
                 Bank of North Carolina incorporated herein by reference to
                 Exhibit 10(v) to the Registrant's Annual Report on Form 10-K
                 for the fiscal year ended December 25, 1993.

10.6             Lance, Inc. 1995 Nonqualified Stock Option Plan for
                 Non-Employee Directors incorporated herein by reference to
                 Exhibit 10 to the Registrant's Registration Statement on Form
                 S-8, Registration No. 33- 58839.

10.7*            Lance, Inc. Benefit Restoration Plan incorporated herein by
                 reference to Exhibit 10(vi) to the Registrant's Quarterly
                 Report on Form 10-Q for the twelve weeks ended June 11, 1994.

13               The Registrant's 1995 Annual Report to Stockholders.  This
                 Annual Report to Stockholders is furnished for the information
                 of the Commission only and, except for the parts thereof
                 incorporated by reference in this Report on Form 10-K, is not
                 to be deemed "filed" as a part of this filing.  (Page ___ of
                 the sequentially numbered pages.)

21               List of the Subsidiaries of the Registrant.  (Page ___ of the
                 sequentially numbered pages.)

23               Consent of KPMG Peat Marwick LLP.  (Page ____ of the
                 sequentially numbered pages.)

27               Financial Data Schedule.  (Filed in electronic format only.
                 Pursuant to Rule 402 of Regulation S-T, this schedule shall
                 not be deemed filed for purposes of Section 11 of the
                 Securities Act of 1933 or Section 18 of the Securities
                 Exchange Act of 1934.)

</TABLE>


- ----------------------      
* Management contract.





                                       15

<PAGE>   1
                                                                      EXHIBIT 13


KPMG Peat Marwick LLP


Suite 2800
Two First Union Center
Charlotte, NC 28282-8290


INDEPENDENT AUDITORS' REPORT


The Board of Directors and Stockholders 
Lance, Inc.:

We have audited the accompanying consolidated balance sheets of Lance, Inc. and
subsidiaries as of December 30, 1995 and December 31, 1994 and the related      
consolidated statements of income and retained earnings and cash flows for each
of the fiscal years in the three-year period ended December 30, 1995. These
consolidated financial statements are the responsibility of the Company's
management.  Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Lance, Inc. and its
subsidiaries as of December 30, 1995 and December 31, 1994, and the results of
their operations and their cash flows for each of the fiscal years in the
three-year period ended December 30, 1995 in conformity with generally accepted
accounting principles.

As discussed in Note 3 to the consolidated financial statements, the Company
adopted the provisions of the Financial Accounting Standards Board's Statement
of Financial Accounting Standards No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of," during the
fiscal year ended December 30, 1995.

As discussed in Notes 1 and 4 to the consolidated financial statements,
the Company adopted the provisions of the American Institute
of Certified Public Accountants' Statement of Position 93-7, "Reporting on
Advertising Costs," and the provisions of the Financial Accounting Standards
Board's Statement of Financial Accounting Standards No. 115, "Accounting for
Certain Investments in Debt and Equity Securities," during the fiscal year
ended December 31, 1994.



February 20, 1996                       /s/ KPMG Peat Marwick LLP


                                     [14]
<PAGE>   2



CONSOLIDATED BALANCE SHEETS

December 30, 1995 and December 31, 1994
(In thousands, except share data)


<TABLE>
<CAPTION>
ASSETS                                                                             NOTES          1995            1994
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>          <C>              <C>
Current assets:
Cash and cash equivalents                                                                       $ 12,585         $ 12,964
Marketable securities                                                                4            31,905           32,946
Accounts receivable (less allowance for doubtful accounts
  of $727 in 1995 and $739 in 1994, respectively)                                                 29,429           30,155
Inventories                                                                          2            32,521           38,952
Accrued interest receivable                                                                          493              599
Refundable income taxes                                                                            4,765            1,959
Deferred income tax benefit                                                          7            10,494            5,800
- ----------------------------------------------------------------------------------------------------------------------------
Total current assets                                                                             122,192          123,375
- ----------------------------------------------------------------------------------------------------------------------------
PROPERTY, NET                                                                        3           126,656          165,390
- ----------------------------------------------------------------------------------------------------------------------------
OTHER ASSETS: 
Deposits                                                                                           2,345              335
Notes receivable, prepayments, etc.                                                  8             5,267            7,896
- ----------------------------------------------------------------------------------------------------------------------------
Total other assets                                                                                 7,612            8,231
- ----------------------------------------------------------------------------------------------------------------------------
TOTAL                                                                                           $256,460         $296,996
- ----------------------------------------------------------------------------------------------------------------------------
LIABILITIES AND STOCKHOLDERS' EQUITY                                                 5
- ----------------------------------------------------------------------------------------------------------------------------

CURRENT LIABILITIES: 
Accounts payable                                                                                $  6,202         $  8,572
Accrued compensation                                                                10            14,216            9,656
Accrued profit-sharing retirement plan                                               9             1,351            2,482
Accrued income taxes                                                                 7                                461
Accrual for insurance claims                                                         1             5,879            4,489
Other payables and accrued liabilities                                                             4,298            2,980
- ----------------------------------------------------------------------------------------------------------------------------
Total current liabilities                                                                         31,946           28,640
- ----------------------------------------------------------------------------------------------------------------------------

OTHER LIABILITIES AND DEFERRED CREDITS:                  
Deferred income taxes                                                                7             7,300           19,243
Accrued postretirement health care costs                                             8             8,808            8,078
Accrual for insurance claims                                                         1             7,989            4,219 
Supplemental retirement benefits                                                                   3,874            3,322
- ----------------------------------------------------------------------------------------------------------------------------

Total other liabilities and deferred credits                                                      27,971           34,862
- ----------------------------------------------------------------------------------------------------------------------------

STOCKHOLDERS' EQUITY:                                                              6, 9 
Common stock, $.83 1/3 par value (authorized: 75,000,000
  shares; issued and outstanding: 30,337,265 shares in 1995, 
  30,433,407 shares in 1994)                                                                      25,281           25,361
Retained earnings                                                                                170,964          208,800
Net unrealized gain (loss) on marketable securities                                  4               298             (667)
- ----------------------------------------------------------------------------------------------------------------------------

Stockholders' equity                                                                             196,543          233,494
- ----------------------------------------------------------------------------------------------------------------------------

TOTAL                                                                                           $256,460         $296,996
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>

See notes to consolidated financial statements.



                                     [15]


<PAGE>   3

STATEMENTS OF CONSOLIDATED INCOME AND 
RETAINED EARNINGS

For the Fiscal Years Ended December 30, 1995, December 31, 1994 and 
December 25, 1993 
(In thousands, except per share data)


<TABLE>
<CAPTION>
                                                                              1995                 1994               1993
                                                               NOTES       (52 WEEKS)           (53 Weeks)         (52 Weeks)
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                            <C>           <C>                 <C>                <C>
NET SALES AND OTHER OPERATING REVENUE                                        $477,468            $487,982           $472,786
- -------------------------------------------------------------------------------------------------------------------------------
COST OF SALES AND OPERATING EXPENSES: 
Cost of sales                                                    2            240,624             238,127            221,792
Selling and delivery                                                          187,857             183,164            179,332 
General and administrative                                                     21,367              20,722             19,871 
Contributions to employees' profit-sharing
  retirement plan                                                9              4,849               5,975              6,599
Loss from restructuring and impairment                         3, 10           35,897     
- -------------------------------------------------------------------------------------------------------------------------------
Total                                                                         490,594             447,988            427,594
- -------------------------------------------------------------------------------------------------------------------------------
(LOSS) PROFIT FROM OPERATIONS                                                 (13,126)             39,994             45,192

OTHER INCOME, NET (INCLUDING INTEREST INCOME OF
  $2,036 IN 1995, $2,054 IN 1994,
  AND $2,965 IN 1993)                                                           3,026               4,333              5,515
- -------------------------------------------------------------------------------------------------------------------------------
(LOSS) INCOME BEFORE INCOME TAXES                                             (10,100)             44,327             50,707
- -------------------------------------------------------------------------------------------------------------------------------
INCOME TAXES:                                                    7 
Current                                                                        13,477              18,092             18,970 
Deferred (benefit)                                                            (16,638)               (749)               561
- -------------------------------------------------------------------------------------------------------------------------------
Total                                                                          (3,161)             17,343             19,531
- -------------------------------------------------------------------------------------------------------------------------------
(LOSS) INCOME BEFORE CUMULATIVE EFFECT OF
   CHANGES IN ACCOUNTING PRINCIPLES                                            (6,939)             26,984             31,176
- -------------------------------------------------------------------------------------------------------------------------------
Cumulative effect on prior years of changes in
  accounting principles for: 
  Income taxes                                                   7                                                     3,538 
  Postretirement health care costs                               8                                                    (3,916)
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                                                        (378)
- -------------------------------------------------------------------------------------------------------------------------------
NET (LOSS) INCOME                                                              (6,939)             26,984             30,798

RETAINED EARNINGS AT BEGINNING OF FISCAL YEAR                                 208,800             221,205            226,060
- -------------------------------------------------------------------------------------------------------------------------------
         Total                                                                201,861             248,189            256,858

Cash dividends                                                                (29,183)            (29,583)           (29,980)
Retirement of common stock                                       6             (1,858)             (9,802)            (5,863)
Stock options exercised                                        6, 9               144                  (4)               190
- -------------------------------------------------------------------------------------------------------------------------------
RETAINED EARNINGS AT END OF FISCAL YEAR                                      $170,964            $208,800           $221,205
- -------------------------------------------------------------------------------------------------------------------------------
PER SHARE AMOUNTS:                                               1
  (Loss) income before cumulative effect
     of changes in accounting principles                                     $   (.23)           $    .88           $   1.00
                                                                             
  Cumulative effect on prior years of
     changes in accounting principles                                                                                   (.01)
                                                                             --------            --------           --------
  Net (loss) income                                                          $   (.23)           $    .88           $    .99
                                                                             ========            ========           ========
  Cash dividends                                                             $    .96            $    .96           $    .96
                                                                             ========            ========           ========
- -------------------------------------------------------------------------------------------------------------------------------

See notes to consolidated financial statements.

</TABLE>
                                     [16]


<PAGE>   4


STATEMENTS OF CONSOLIDATED CASH FLOWS

For the Fiscal Years Ended December 30, 1995, December 31, 1994 and 
December 25, 1993 
(In thousands)

<TABLE>
<CAPTION>

                                                                                1995               1994                 1993
                                                                             (52 WEEKS)         (53 Weeks)           (52 Weeks)
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                                                           <C>                <C>                   <C>
OPERATING ACTIVITIES:
Net (loss) income                                                             $ (6,939)          $ 26,984              $ 30,798 
Adjustments to reconcile net (loss) income to cash provided by
     operating activities:                                       
     Depreciation                                                               24,626             24,544                24,747
     Impairment of fixed assets                                                 29,368 
     Loss on sale of property                                                    1,505                397                   591
     Deferred income taxes                                                     (16,638)              (749)                  561
     Cumulative effect of changes in 
       accounting principles                                                                                                378
     Other, net                                                                  3,089                750                 1,022
Changes in operating assets and liabilities:
     Decrease (increase) in accounts receivable                                    726             (1,249)               (1,187)
     (Increase) in refundable income taxes                                      (2,806)              (209)                  (48)
     Decrease (increase) in inventory                                            6,431             (5,279)               (1,542)
     Increase (decrease) in accounts payable                                    (2,370)             1,665                  (118)
     Increase (decrease) in accrued income taxes                                  (461)               323                  (691)
     Increase in other payables and accrued liabilities                         11,189                362                   862
- ---------------------------------------------------------------------------------------------------------------------------------

Net cash flow from operating activities                                         47,720             47,539                55,373
- ---------------------------------------------------------------------------------------------------------------------------------

INVESTING ACTIVITIES:
Purchases of property:
     Vending machines                                                           (3,086)            (3,439)               (5,519)
     Other property                                                            (14,888)           (14,502)              (16,843)
Machinery deposits                                                              (2,010)             1,961                (1,839)
Proceeds from sale of property                                                   1,209              1,249                 1,896
Purchases of marketable securities                                              (9,156)           (25,849)              (30,862)
Maturities of marketable securities                                              3,274              8,161                20,455
Sales of marketable securities                                                   7,436             17,130                13,550
Other, net                                                                          99                249                (1,322)
- ---------------------------------------------------------------------------------------------------------------------------------

Net cash used in investing activities                                          (17,122)           (15,040)              (20,484)
- ---------------------------------------------------------------------------------------------------------------------------------

FINANCING ACTIVITIES:
Dividends paid                                                                 (29,183)           (29,583)              (29,980)
Purchases of common stock, net                                                  (1,794)           (10,280)               (5,904)
- ---------------------------------------------------------------------------------------------------------------------------------

Net cash used in financing activities                                          (30,977)           (39,863)              (35,884)
- ---------------------------------------------------------------------------------------------------------------------------------

DECREASE IN CASH AND CASH EQUIVALENTS                                             (379)            (7,364)                 (995)
CASH AND CASH EQUIVALENTS AT BEGINNING OF FISCAL YEAR                           12,964             20,328                21,323
- ---------------------------------------------------------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF FISCAL YEAR                               $ 12,585           $ 12,964              $ 20,328
- ---------------------------------------------------------------------------------------------------------------------------------

SUPPLEMENTAL INFORMATION:
Cash paid for income taxes                                                    $ 16,743           $ 17,978              $ 19,789
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>

See notes to consolidated financial statements.



                                     [17]
<PAGE>   5



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.   OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


PRINCIPLES OF CONSOLIDATION

The accompanying financial statements include in consolidation the accounts of
Lance, Inc. and its wholly-owned subsidiaries (the Company). All material
intercompany items have been eliminated. For purposes of comparability, certain
1993 and 1994 amounts shown in the accompanying consolidated financial
statements have been reclassified to conform with the 1995 presentation.

OPERATIONS

The Company manufactures and purchases snack foods and bakery products which
are sold and distributed through the Company's own sales organization to
convenience stores, supermarkets, discount stores, restaurants, wholesale
grocery distributors, and similar establishments, and also in schools, office
buildings, manufacturing plants, and similar locations through the operation of
Company vending machines. Sales are concentrated primarily in the Southeastern
and Midwestern United States. The Company's policy is to recognize a sale at
the time the product is delivered to the customer.

CASH AND CASH EQUIVALENTS

The Company considers all highly liquid investments purchased with an original
maturity of three months or less to be cash equivalents.

CASH, MARKETABLE SECURITIES, ACCOUNTS AND
NOTES RECEIVABLE AND ACCOUNTS PAYABLE

The carrying amount of cash, accounts and notes receivable and accounts
payable approximates fair value.

Marketable securities at December 30, 1995 are principally instruments of the
U.S. government and its agencies, of state governments, and of municipalities.
The Company adopted the provisions of Statement of Financial Accounting
Standards (SFAS) 115, "Accounting for Certain Investments in Debt and Equity
Securities" effective at the beginning of fiscal 1994. Under SFAS 115, the
Company classifies its debt and marketable equity securities in one of three
categories: trading, available-for-sale, or held-to-maturity. Trading
securities are bought and held principally for the purpose of selling them in
the near term. Held-to-maturity securities are those securities which the
Company has the ability and intent to hold until maturity. All other securities
not included in trading or held-to-maturity are classified as
available-for-sale. The Company does not have any securities classified as
trading or held-to-maturity.

Under SFAS 115, available-for-sale securities are recorded at fair value.
Unrealized holding gains and losses, net of the related tax effect, on
available-for-sale securities are excluded from earnings and are reported as a
separate component of stockholders' equity until realized.

Dividend and interest income are recognized when earned. Realized gains and
losses for securities classified as available-for-sale are included in earnings
and are derived using the specific identification method for determining the
cost of securities sold.

A decline in the market value of any marketable security below cost that is
deemed other than temporary is charged to earnings, resulting in the
establishment of a new cost basis for the security.


                                    [18]



<PAGE>   6


INVENTORIES

Inventories are valued at the lower of cost or market; 79% of the cost of the
inventories in 1995 and 77% in 1994 was determined using the last-in, first-out
(LIFO) method and the remainder was determined using the first-in, first-out
(FIFO) method.

DEPRECIATION AND PROPERTY

Depreciation is computed over estimated useful lives of depreciable
property, using the straight-line method, generally as follows:


         Land improvements                20 years
         Buildings                     20-50 years
         Machinery and equipment        5-12 years
         Vending machines on location      8 years
         Trucks and automobiles          3-9 years
         Furniture and fixtures           10 years

Property is recorded at cost less accumulated depreciation with the
exception of assets held for disposal which are recorded at fair
value. Upon retirement or disposal of any item of property, the cost is removed
from the property account and the accumulated depreciation applicable to such
item is removed from accumulated depreciation. Major renewals and betterments
are capitalized, maintenance and repairs are expensed as incurred, and gains
and losses on dispositions are reflected in income.

EMPLOYMENT AGREEMENTS

The Company has entered into employment agreements, which include
supplemental retirement benefits, with certain officers. Provision
for these benefits, made over the period of employment of such officers, was
$364,000 in 1995, $296,000 in 1994, and $488,000 in 1993.

INCOME TAXES

Effective at the beginning of fiscal 1993, the Company adopted SFAS 109,
"Accounting for Income Taxes." The cumulative effect of the
change in accounting for income taxes is determined as of the beginning of
fiscal 1993 and is reported separately in the Company's statement of
consolidated income and retained earnings for fiscal 1993.

Under the asset and liability method of SFAS 109, deferred tax assets
and liabilities are recognized for the future tax consequences attributable to
differences between the financial statement carrying amounts of existing assets
and liabilities and their respective tax bases. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to the
taxable income in the years in which those temporary differences are expected
to be recovered or settled. The effect on deferred tax assets and liabilities
of a change in tax rate is recognized in income in the period that includes the
enactment date.

Refundable income taxes result from an overpayment of estimated taxes.

POSTRETIREMENT HEALTH CARE COST

Effective at the beginning of fiscal 1993, the Company adopted SFAS 106,
"Employers' Accounting for Postretirement Benefits Other Than Pensions." The
cumulative effect of the change in accounting for postretirement health care
costs is determined as of the beginning of fiscal 1993 and is reported
separately in the Company's statement of consolidated income and retained
earnings for fiscal 1993.


                                    [19]

<PAGE>   7
SFAS 106 requires that the Company accrue the estimated cost of retiree benefit
payments during the years the employee provides services. The Company
previously expensed the cost of these benefits, which are principally health
care, as claims were incurred. SFAS 106 allows recognition of the cumulative
effect of the liability in the year of adoption or the amortization of the
obligation over a period of up to twenty years. The Company has elected to
recognize the cumulative effect of this obligation on the immediate recognition
basis.

Under SFAS 106, gains from curtailments are required to be recognized in
the period which the curtailment occurs.

INSURANCE CLAIMS

The accrual for insurance claims represents the estimated liability outstanding
on actual claims reported and an estimate of claims incurred but not yet
reported.

During the year ended December 30, 1995, the Company modified its assumptions
for future cost increases of incurred but unpaid workers' compensation, auto,
general and product liability insurance claims. The result was a change in
accounting estimate which increased insurance expense by $2,958,000 and reduced
net income and net income per share by $1,923,000 and $.06 respectively, in
1995.

EARNINGS PER SHARE

Earnings per share amounts for the fiscal years ended December 30, 1995,
December 31, 1994 and December 25, 1993 were computed based
on 30,399,534; 30,774,472; and 31,236,274 weighted average shares of common
stock outstanding, respectively. The dilutive effect of stock options is not
material.

ADVERTISING COSTS

Effective at the beginning of fiscal 1994, the Company changed its method of
accounting for advertising costs to comply with the American Institute of
Certified Public Accountants' Statement of Position (SOP) 93-7, "Reporting on
Advertising Costs." SOP 93-7 requires that the Company report the costs of all
advertising in the periods in which the costs are incurred or the first time
the advertising takes place, except for certain direct-response advertising
that results in probable and measurable future economic benefits.
Direct-response advertising is to be capitalized and amortized over its
expected period of future benefit.

Previously, the Company capitalized all advertising costs and amortized them
over a period of one to three years. The majority of the Company's advertising
costs do not qualify as direct-response advertising. The Company has elected,
under SOP 93-7, to expense non-qualifying costs as they are incurred. The
effect of the change in accounting method increased advertising expense by
$753,000 and reduced net income and net income per share by $490,000 and $.02
respectively, in 1994.

$353,000 of advertising costs were reported as an asset at December 31, 1994
and were fully amortized at December 30, 1995. This amount relates to costs
capitalized under the previous accounting method, which continued to be
amortized as allowed under SOP 93-7. Advertising expense was $4,209,000,
$4,003,000 and $2,029,000 for the fiscal years 1995, 1994 and 1993,
respectively.

USE OF ESTIMATES

Management of the Company has made a number of estimates and assumptions
relating to the reporting of assets and liabilities and the
disclosure of contingent assets and liabilities to prepare these financial
statements in conformity with generally accepted accounting principles. Actual
results could differ from those estimates.





                                    [20]
<PAGE>   8
2. INVENTORIES

Inventories at December 30, 1995 and December 31, 1994 consisted of (in
thousands):

                                         
<TABLE>
<CAPTION>
                                                        1995         1994  
- -------------------------------------------------------------------------- 
<S>                                                   <C>         <C>      
Finished goods                                        $ 16,501    $ 16,979 
Goods in process                                            21          11 
Raw materials                                           15,350      19,679 
Supplies, etc.                                           7,128       9,058 
- --------------------------------------------------------------------------  

Total inventories at FIFO cost                          39,000      45,727 
Less: Adjustment to reduce FIFO cost to LIFO cost       (6,479)     (6,775)
- --------------------------------------------------------------------------  

Total inventories                                     $ 32,521    $ 38,952 
========================================================================== 
</TABLE>


3.   PROPERTY

Property at December 30, 1995 and December 31, 1994 consisted of (in
thousands):

<TABLE>
<CAPTION>
                                                        1995          1994  
- ------------------------------------------------------------------------------ 
<S>                                                   <C>           <C>      
Land and land improvements                            $ 11,287      $ 12,235
Buildings                                               60,834        87,813
Machinery and equipment                                 99,346       128,598
Vending machines on location                            95,164        95,809
Trucks and automobiles                                  28,633        28,584
Furniture and fixtures                                   3,427         3,716
Assets held for disposal                                11,256
Construction in progress                                 1,834         5,461
- ------------------------------------------------------------------------------
Total                                                  311,781       362,216
Accumulated depreciation                              (185,125)     (196,826)
- ------------------------------------------------------------------------------
Property, net                                         $126,656      $165,390
- ------------------------------------------------------------------------------
</TABLE>

During 1995, the Company determined that certain fixed assets at its Columbia,
South Carolina and Greenville, Texas manufacturing facilities were impaired.
The impairment was the result of a restructuring of the Company's operations
(note 10) which included the closing of the Columbia facility and the
manufacturing operations at the Greenville facility. Fair value of the impaired
assets was determined through third-party appraisals.

The total amount of the impairment losses for the year ended December 30, 1995
was approximately $29,400,000. These losses are included as a component of
restructuring and impairment expense in the accompanying statement of
consolidated income and retained earnings. The impaired assets have a carrying
value of approximately $11,256,000 at December 30, 1995 and are included in
property as assets held for disposal. The expected disposal date of these
assets is not presently determinable. The amounts the Company will ultimately
realize through sale or abandonment of these assets held for disposal could
differ materially in the near term from amounts assumed in arriving at the
carrying value of these assets.


                                    [21]
<PAGE>   9


4. MARKETABLE SECURITIES

At December 30, 1995 and December 31, 1994, the Company has classified all 
investments as available-for-sale.

The amortized cost, gross unrealized holding gains, gross unrealized holding
losses and fair value of the available-for-sale securities by major security
type at December 30, 1995 and December 31, 1994 were as follows (in thousands):




<TABLE>
<CAPTION>
                                             Gross       Gross 
                                           Unrealized  Unrealized
                                 Amortized  Holding     Holding 
                                   Cost      Gains       Losses      Fair Value
- -------------------------------------------------------------------------------
<S>                                <C>          <C>       <C>        <C>
At December 30, 1995:
  U.S. government agencies         $ 5,975      $ 12       $  (5)    $ 5,982
  Municipal obligations             25,578       168         (44)     25,702
  Equity securities                     54       167                     221
- -------------------------------------------------------------------------------
Total                              $31,607      $347       $ (49)    $31,905
- -------------------------------------------------------------------------------
At December 31, 1994:
  U.S. government agencies         $ 5,519      $          $(247)    $ 5,272
  Municipal obligations             28,040                  (587)     27,453
  Equity securities                     54       167                     221
- -------------------------------------------------------------------------------
Total                              $33,613      $167       $(834)    $32,946
===============================================================================
</TABLE>                                                                     


Maturities of investment securities classified as available-for-sale
were as follows at December 30, 1995 (in thousands):


<TABLE>
<CAPTION>
                                                         Amortized      Fair
                                                           Cost        Value
- -------------------------------------------------------------------------------
<S>                                                      <C>          <C>
Due within one year                                      $10,372      $10,440
Due after one year through five years                     21,181       21,244
Equity securities                                             54          221
- -------------------------------------------------------------------------------
Total                                                    $31,607      $31,905
- -------------------------------------------------------------------------------
</TABLE>

Proceeds from sales of marketable securities were $7,436,000 and
$17,130,000 in 1995 and 1994, respectively and related net realized
losses included in income were $30,000 and $41,333 in 1995 and 1994,
respectively. The net change in the unrealized gain (loss) on marketable
securities classified as available-for-sale included as a component of equity
was $965,000 and ($667,000) for the years ended December 30, 1995 and December
31, 1994, respectively.

5.   FINANCING AND COMMITMENTS

At December 30, 1995 the Company had an unsecured bank line of credit of
$5,000,000 against which there have been no borrowings.

The Company and its subsidiaries lease certain facilities and equipment under
contracts classified as operating leases. Commitments under leases with terms
extending beyond one year are not material. Rental expense was $4,481,000 in
1995, $4,711,000 in 1994 and $4,608,000 in 1993.


                                    [22]


<PAGE>   10


6. STOCKHOLDERS' EQUITY


Common stock outstanding at year-end was as follows:


<TABLE>
<CAPTION>
                                                                     AMOUNT  
                                                      SHARES     (in thousands)
- -------------------------------------------------------------------------------
<S>                                                <C>              <C>
Common stock outstanding at December 26, 1992      31,278,758       $26,066
Exercise of stock options                              19,927            17
Retirement of common stock                           (297,500)         (248)
- -------------------------------------------------------------------------------
Common stock outstanding at December 25, 1993      31,001,185        25,835
Exercise of stock options                               4,222             3
Retirement of common stock                           (572,000)         (477)
- -------------------------------------------------------------------------------
Common stock outstanding at December 31, 1994      30,433,407        25,361 
Exercise of stock options                              13,858            12
Retirement of common stock                           (110,000)          (92)
- -------------------------------------------------------------------------------
Common stock outstanding at December 30, 1995      30,337,265       $25,281
===============================================================================
</TABLE>

7.   INCOME TAXES

Effective at the beginning of fiscal 1993, the Company adopted SFAS 109,
"Accounting for Income Taxes." The cumulative effect of the change in
accounting for income taxes is $3,538,000 and is reported separately in the
Company's statement of consolidated income and retained earnings for fiscal
1993.

Income tax (benefit) expense consists of the following (in thousands):


<TABLE>
<CAPTION>
                                                   1995        1994        1993
- -------------------------------------------------------------------------------
<S>                                              <C>          <C>       <C>
Current:
  Federal                                        $11,024      $14,545   $16,032
  State and local                                  2,453        3,547     2,938
- -------------------------------------------------------------------------------
Total current                                     13,477       18,092    18,970
- -------------------------------------------------------------------------------
Deferred:
  Federal                                        (14,644)        (584)      459
  State and local                                 (1,994)        (165)      102
- -------------------------------------------------------------------------------
  Total deferred                                 (16,638)        (749)      561
- -------------------------------------------------------------------------------
Total income tax (benefit) expense               $(3,161)     $17,343   $19,531
===============================================================================
</TABLE>


A reconciliation of income taxes computed using the statutory rates to
income tax (benefit) expense follows (in thousands):


<TABLE>
<CAPTION>
                                                  1995        1994         1993
- -------------------------------------------------------------------------------
<S>                                              <C>         <C>        <C>
Statutory income tax rate                             35%         35%        35%
Income taxes at statutory tax rate               $(3,535)    $15,515    $17,747
Increase (decrease) in taxes resulting from:
  State and local income taxes,
    net of federal income tax benefit                298       2,198      1,900
  Tax exempt interest                               (339) 
  Miscellaneous items, net                           415        (370)      (116)
- -------------------------------------------------------------------------------
Income tax (benefit) expense                     $(3,161)    $17,343    $19,531
- -------------------------------------------------------------------------------
</TABLE>

                                    [23]



<PAGE>   11


The tax effects of temporary differences that give rise to significant
portions of the deferred tax assets and deferred tax liabilities at December
30, 1995 and December 31, 1994 are presented below (in thousands):


<TABLE>
<CAPTION>
                                                                                                    1995               1994   
- ---------------------------------------------------------------------------------------------------------------------------  
<S>                                                                                              <C>               <C>       
Net current deferred tax assets:                                                                                             

  Accounts receivable, principally due to allowance for doubtful accounts                        $    254          $    256  
  Inventories, principally due to additional costs capitalized for tax                                                       
    purposes                                                                                        1,903             2,183
  Compensated absences, principally due to accrual for financial                                                             
    statement purposes                                                                              2,034             2,178
  Other payroll costs, principally due to accrual for financial                                                              
    statement purposes                                                                                116               106
  Insurance, principally due to accrual for financial statement purposes                            3,903             1,010  
  Amounts deductible when paid for tax purposes, accrued for                                                                 
    financial reporting purposes                                                                      379                34
  Restructuring charges, deductible when paid for tax purposes,                                                              
    accrued for financial statement purposes                                                        1,880                    
  Other                                                                                                25                33  
- --------------------------------------------------------------------------------------------------------------------------- 
Net current deferred tax assets                                                                  $ 10,494          $  5,800  
=========================================================================================================================== 
Net noncurrent deferred tax liabilities:                                                                                     

  Deferred compensation, principally due to                                                                                  
    accrual for financial statement purposes                                                     $  1,527          $  1,303  
  Accrued postretirement costs                                                                      3,466             3,165  
  Net state operating loss carryforwards                                                              413             1,032  
- --------------------------------------------------------------------------------------------------------------------------- 
Total gross noncurrent deferred tax assets                                                          5,406             5,500  
  Less valuation allowance                                                                           (413)             (998) 
- --------------------------------------------------------------------------------------------------------------------------- 
Total net noncurrent deferred tax assets                                                            4,993             4,502  

  Plant and equipment, principally due to differences in depreciation,                                                       
    net of impairment                                                                             (12,020)          (23,713) 
  Other                                                                                              (273)              (32) 
- --------------------------------------------------------------------------------------------------------------------------- 
Net noncurrent deferred tax liabilities                                                          $ (7,300)         $(19,243) 
=========================================================================================================================== 
</TABLE>                      



The net change in the total valuation allowance for the year ended December 30,
1995 was a decrease of $585,000 and for the year ended December 31, 1994 was an
increase of $434,000. During 1995, the Company's overall effective state income
tax rate decreased due principally to the corporate restructuring. Accordingly,
the valuation allowance has been reduced to reflect the change in future value
of certain state net operating loss carryforwards. Based on the Company's
historical and current earnings, management believes it is more likely than 
not that the Company will realize the benefit of the deferred tax assets that 
are not covered by the valuation allowance.

At December 30, 1995, the Company has net operating loss carryforwards for
state income tax purposes which are available to offset future state taxable
income, if any. These net operating losses begin expiring in 2007.


                                    [24]

<PAGE>   12


8. POSTRETIREMENT BENEFITS OTHER THAN PENSIONS

The Company provides postretirement medical benefits for retirees and their
spouses to age 65. Retirees pay contributions toward medical coverage based on
the medical plan and coverage they select.

Effective at the beginning of fiscal 1993, the Company adopted SFAS 106,
"Employers' Accounting for Postretirement Benefits Other Than Pensions." The
cumulative effect of adopting SFAS 106 as of the beginning of fiscal 1993 was
an increase in accrued postretirement health care costs of $6,309,000 and a
decrease in net income of $3,916,000 ($.125 per share), which is reported
separately in the Company's statement of consolidated income and retained 
earnings fiscal 1993.

The effect of adopting SFAS 106 on postretirement health care costs and
on net income before the cumulative effect on prior years of changes in
accounting principles for fiscal 1993 was an increase of $805,000 and a 
decrease of $495,000, respectively.

The Company's postretirement health care plan currently is not funded.

The following table presents the plan's accumulated postretirement benefit
obligation reconciled with amounts recognized in the Company's consolidated
balance sheet as of December 30, 1995 and December 31, 1994 (in thousands):


<TABLE>
<Captiion>
                                                                       1995               1994
- --------------------------------------------------------------------------------------------------
<S>                                                                 <C>                   <C>
Accumulated postretirement benefit obligation:
   Retirees                                                         $   (845)             $  (715)
   Fully eligible active plan participants                            (1,538)              (1,211)
   Other active plan participants                                     (7,732)              (5,997)
- ---------------------------------------------------------------------------------------------------
     Total                                                           (10,115)              (7,923)

Net unrecognized loss (gain) from past experience
    different from that assumed                                        1,196                 (155)
    Unrecognized prior service cost                                      111                     
- --------------------------------------------------------------------------------------------------- 
    Accrued postretirement health care costs                        $ (8,808)             $(8,078)

Net periodic postretirement benefit cost for the years ended December 30, 1995 and December 31, 1994
consisted of the following components (in thousands):
                                                                       1995               1994
- ---------------------------------------------------------------------------------------------------

Service cost - benefits attributed to service during the year         $  604              $   543
Interest cost on accumulated postretirement benefit obligation           619                  439
- ----------------------------------------------------------------------------------------------------
   Net periodic postretirement benefit cost                           $1,223              $   982
- ----------------------------------------------------------------------------------------------------
</TABLE>

For measurement purposes, an 11.62% annual rate of increase in the per capital
cost of covered health care benefits was assumed for 1995; the rate was assumed
to decrease gradually to 5.5% at 2016 and remain at that level thereafter. The
health care cost trend rate assumption has a significant effect on the amounts
reported. Increasing the assumed health care cost trend rates by one percentage
point in each year would increase the accumulated postretirement benefit
obligation as of December 30, 1995 by $958,000 and the aggregate of the service
and interest cost components of postretirement expense for the year ended
December 30, 1995 by $142,000. The weighted-average discount rate used in
determining the accumulated postretirement benefit obligation was 8.00% at the
beginning of the 1995 fiscal year and 7.0% at the end of the 1995 fiscal year
and was 6.75% at the beginning of the 1994 fiscal year and 8.00% at the end of
the 1994 fiscal year.

The Company has established a Voluntary Employees' Beneficiary Association
(VEBA) trust to fund both employee and retiree medical costs in future years.
The trust is not legally restricted exclusively for retirees. The balance of
the trust, $2,156,000 and $3,885,000 in 1995 and 1994, respectively, is
included in other assets in the accompanying consolidated balance sheets.

                                       [25]
<PAGE>   13



9.  EMPLOYEE BENEFIT PLANS

The Company has retirement plans covering substantially all of its employees.
These plans are defined contribution plans providing for contributions based on
income before income taxes, as defined. Contributions to the plans are funded
as accrued.

The Company also has an employee stock purchase plan under which shares of
common stock are purchased on the open market with employee and Company
contributions. The plan provides for the Company to contribute an amount equal
to 10% of the employees' contributions. A total of 800,000 shares of common
stock has been registered under the Securities Act of 1933 for purchase under
the plan. Company contributions amounted to $122,000 in 1995, $129,000 in 1994
and $127,000 in 1993.

In addition, the Company has incentive stock option plans under which 1,466,666
shares of common stock may be issued to key employees of the Company, as
defined in the plans. The plans also authorize the grant of non-qualified stock
options and stock appreciation rights to key employees. The plans require,
among other things, that before the stock options and stock appreciation rights
may be exercised, such key employees must remain in continuous employment of
the Company not less than six months from the date of grant. Exercised stock
options are accounted for through the issuance of previously retired stock.
Options have been granted that generally become exercisable in three
installments of six, eighteen and thirty months after date of grant. The option
price, which equals the fair market value of the Company's common stock at the
date of grant, ranges from $17.25 to $24.13 per share.

Activity under the plan for each of the years in the three-year period ended
December 30, 1995 is as follows:



<TABLE>
<CAPTION>
            Options                                 Stock                                                          Options
          Outstanding,                           Appreciation                          Range of                 Outstanding,
          Beginning of           Options            Rights            Options        Options Price    Options     End of the
Years       the Year             Granted           Exercised         Exercised          Exercised     Expired        Year
- -----     -----------            -------         ------------        ---------        ------------    -------   ------------
<S>         <C>                  <C>               <C>                <C>            <C>               <C>         <C>
1993        464,557                                                   (29,767)       $10.36 to 17.81               434,790
1994        434,790              85,900                               (13,047)        10.64 to 17.81               507,643
1995        507,643                                                   (25,086)             14.81       (8,300)     474,257
- ------------------------------------------------------------------------------------------------------------------------------
</TABLE>


In 1995, the Company adopted a Nonqualified Stock Option Plan for Non-Employee
Directors (the Director Plan). The Company has 100,000 shares of common stock
which may be issued to non-employee directors under this plan. The Director
Plan requires among other things that the options are not exercisable unless
the optionee remains available to serve as a director of the Company until the
first anniversary of the date of grant, except that the initial option shall be
exercisable after six months. Options granted under the Director Plan shall
expire ten years from the date of grant. There were 25,000 options granted
during the year and outstanding at December 30, 1995. The option price, which
equals the fair market value of the Company's stock at the date of grant, is
$17.50.

There were 470,957 options exercisable under all stock option plans at
December 30, 1995.


10. RESTRUCTURING

The Company announced on December 13, 1995 a restructuring of its operations
designed to improve the Company's profitability and make it more competitive in
the marketplace. The restructuring plan includes the closing of the Company's
Columbia, South Carolina manufacturing plant and the manufacturing operations
at its Greenville, Texas facility. This realignment in manufacturing capacity
will result in workforce reductions of approximately 500 employees. Termination
benefits, shut-down related items and other restructuring expenses were charged
to restructing and impairment expense and total approximately $6,496,000 for 
the year ended December 30, 1995.  Termination benefits accrued in accrued
compensation total approximately $5,142,000 and other shut-down related items
accrued in other payables total approximately $334,000 at December 30, 1995.


                                       [26] 

<PAGE>   14


11.  UNAUDITED INTERIM FINANCIAL INFORMATION

A summary of certain interim financial information follows (in thousands, 
except per share data):


<TABLE>
<CAPTION>
                                                                                1995 Interim Period Ended
                                                               ----------------------------------------------------------
                                                               March 25        June 17       September 9        December 30
                                                             (12 Weeks)      (12 Weeks)      (12 Weeks)         (16 Weeks)
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                           <C>             <C>             <C>                <C>
Net sales and other operating revenues                        $112,716        $114,249        $107,174           $143,329
- ---------------------------------------------------------------------------------------------------------------------------
Cost of sales                                                   54,980          56,522          53,808             75,314
- ----------------------------------------------------------------------------------------------------------------------------
Profit (loss) from operations                                    8,608           7,252           5,669            (34,655)
- ----------------------------------------------------------------------------------------------------------------------------
Net income (loss)                                                5,978           4,858           4,133            (21,908)  
- ----------------------------------------------------------------------------------------------------------------------------
Net income (loss) per common share                                 .20             .16             .14               (.72)
- ----------------------------------------------------------------------------------------------------------------------------

                                                                                1994 Interim Period Ended
                                                               ---------------------------------------------------------------

                                                              March 19        June 11       September 3        December 31
                                                             (12 Weeks)     (12 Weeks)       (12 Weeks)         (17 Weeks)
- ------------------------------------------------------------------------------------------------------------------------------
Net sales and other operating revenues                        $108,133        $117,541        $107,643           $154,665
- -------------------------------------------------------------------------------------------------------------------------------
Cost of sales                                                   52,438          55,704          52,746             77,239
- -------------------------------------------------------------------------------------------------------------------------------
Profit from operations                                           8,290          12,749           7,848             11,107
- -------------------------------------------------------------------------------------------------------------------------------
Net income                                                       5,791           8,446           5,433              7,314
- --------------------------------------------------------------------------------------------------------------------------------
Net income per common share                                        .19             .27             .18                .24
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                     [27]


<PAGE>   15


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
POSITION AND RESULTS OF OPERATIONS


Over the past five years, the snack food industry has changed considerably as a
result of changing consumer demands, intense competition and over capacity.
Lance has encountered increased competition from other manufacturers, many of
which have pursued aggressive pricing and product development strategies. For
several years the Company has experienced a continuing decline in net income.
Sales have continued to be impacted by intense price competition resulting in
no general sales price increase since the summer of 1989. While net sales and
other operating revenue have increased only slightly during these years,
operating costs have increased more rapidly, thus reducing operating margins.

In December 1995 the Company took the first step in a strategic plan designed
to improve the Company's profitability and make it more competitive. This is
part of a long-term strategy focused on strengthening and growing the core
snack food business. The first step is to reduce costs through restructuring
the Company's operations and includes closing the Vista Bakery plant in
Columbia, South Carolina and eliminating manufacturing operations at the
Greenville, Texas facility. These actions were completed on February 16, 1996
with production at these facilities being moved to existing Company facilities
in Charlotte, North Carolina and Burlington, Iowa. The realignment of
manufacturing facilities resulted in a work force reduction of approximately
500 employees.

Pretax write-downs and expense provisions related to the restructuring,
impairment and other charges totaling $43 million were recorded in the fourth
quarter of 1995. The $43 million was comprised of (in millions):

    -    Impairment of fixed assets ($29.4)
    -    Other restructuring charges, principally employee severance ($6.5)
    -    Write-down of inventory and packaging design costs ($2.7)
    -    Change in accounting estimate for insurance claims ($3.0)
    -    Other miscellaneous costs ($1.4)

Using the criteria of Statement of Financial Accounting Standards (SFAS) No.
121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed Of," the Company determined that the fixed assets at the
Vista Bakery plant in Columbia and the fixed assets at the Greenville
manufacturing facility, excluding vending machines, trucks and automobiles,
were impaired. The pretax impairment losses for the year ended December 30,
1995 were $29.4 million. These losses are included as a component of
restructuring and impairment loss in the consolidated financial statements.

As part of the restructuring effort, the Company also reevaluated its
sales territories and its corporate structure to focus on more
profitable markets and to minimize overhead costs. These efforts identified
certain sales territories and certain corporate salaried positions which will
be eliminated or consolidated. With the severance costs in Columbia and
Greenville, these pretax expense provisions totaled $6.5 million and are
included as a component of restructuring and impairment loss in the
consolidated financial statements.

The Company has also reexamined product lines to focus on sales of higher
margin products, resulting in the elimination of approximately 72 products
(SKU's).  Pretax write-downs of inventory and packaging design costs
totaled $2.7 million.

During the year, the Company modified its assumptions for future cost increases
in incurred but unpaid workers' compensation, auto, general and product
liability insurance claims. The result was a change in accounting estimate
which increased insurance expense by $2,958,000 and decreased net income and
net income per share by $1,923,000 and $.06 respectively in 1995.


                                     [28]


<PAGE>   16


Pretax charges for other miscellaneous costs totaled $1.4 million. These
miscellaneous costs, the write-downs of inventory and packaging design costs
and increases in self-insurance reserves, as described above, are not shown
separately in the accompanying consolidated financial income statement, but are
included in the appropriate expense classifications.

The restructuring and other efforts described above are expected to generate
estimated annualized savings of approximately $10 million when fully
implemented. However, the Company is still faced with intense price competition
and other costs that must be reduced or eliminated. There are no immediate
fixes and there can be no assurances that the Company can improve sales or
profitability. Initially, sales and profits, when compared to 1995 periods, are
likely to be lower. In addition, sales are likely to be lower in 1996.

RESULTS OF OPERATIONS, 1995 COMPARED TO 1994
Net sales and other operating revenue for 1995 (52 weeks) decreased by
$10.5 million (2.2%) from 1994 (53 weeks) primarily as a result of 1994 having
an additional week of sales as compared to 1995, reduced promotional activities
during the fourth quarter of 1995 and decreased unit volume at Vista Bakery
offset slightly by sales price increases on Vista Bakery products. Sales
continued to be affected by intense price competition in most markets.

Cost of sales increased to $240.6 million in 1995 from $238.1 million in 1994.
As a result, gross profit as a percentage of sales decreased to 49.6% in 1995
from 51.2% in 1994. The decrease in gross profit was principally a result of
increased packaging material costs, increased insurance costs, the write-off of
inventory and packaging design costs, and the continuing shift in composition
of sales mix to lower margin products, including products purchased for resale
and products sold to supermarket chains and discount stores.

Selling and delivery expenses in 1995 were $187.8 million or 39.3% of
sales as compared to $183.2 million or 37.5% of sales in 1994. This increase in
expenses was due primarily to higher insurance costs, higher subsidies paid to
sales representatives in low volume territories, increased stales and additional
marketing expenses associated with sponsoring the Lance Busch Grand National and
Winston Cup race car. Total advertising costs were $4.2 million in 1995, an
increase of $200,000 over 1994. These increases in selling and delivery expenses
were offset somewhat by improvements in the distribution costs of Vista Bakery
products.

General and administrative expenses were $21.4 million in 1995 as compared to
$20.7 million in 1994 primarily due to higher insurance costs and higher
supplemental retirements costs. As a percentage of sales, general and
administrative expenses were 4.5% of sales in 1995 and 4.2% of sales in 1994.
Profit sharing contributions were lower in 1995 due to decreased earnings.

Net income decreased $33.9 million ($1.11 per share) due primarily to losses on
restructuring and impairment, a change in the estimate for unpaid and incurred
but not reported insurance claims and for unfavorable claims experience in
1995, write-offs of inventory and packaging design costs and a decrease in
sales volume.

RESULTS OF OPERATIONS, 1994 COMPARED TO 1993
Net sales and other operating revenue for 1994 (53 weeks) increased $15.2
million (3.2%) from 1993 (52 weeks) due primarily to increased unit volume from
the Vista Bakery plants and as a result of the additional week of sales during
1994 as compared to 1993. Sales continued to be affected by intense price
competition in most markets. To meet this competition additional marketing
activities were utilized. Also, bad weather in the first quarter of 1994 had a
detrimental impact on sales.

Cost of sales increased to $238.1 million in 1994 from $221.8 million in 1993.
As a result, gross profit as a percentage of sales decreased to 51.2% in 1994
from 53.1% in 1993. The decrease in gross profit was principally a result of
increased raw material costs, particularly peanuts and cooking oils, the shift
in composition of sales mix to lower margin products, including products
purchased for resale and products sold to supermarket chains and discount
stores, and higher production costs at the Vista Bakery plants.


                                     [29]


<PAGE>   17

Selling and delivery expenses in 1994 were $183.2 million or 37.5% of
sales as compared to $179.3 million or 37.9% of sales in 1993. This increase in
expenses was due primarily to increased sales, increased marketing expenses in
response to intense price competition and increased delivery costs. Marketing
strategies included increased television and radio advertising as well as
sponsoring a Lance Busch Grand National and Winston Cup race car. Total
advertising costs were $4 million, an increase of $2 million over 1993. The
Company changed its accounting method for advertising costs in 1994 to comply
with the American Institute of Certified Public Accountants' (AICPA), Statement
of Position 93-7, "Reporting on Advertising Costs" which caused advertising
costs to increase by $753,000 from 1993. These increases in selling and delivery
expenses were offset somewhat by restructuring certain sales territories and by
lower insurance costs.

General and administrative expenses were $20.7 million in 1994 as compared to
$19.9 million in 1993 primarily due to the additional week in fiscal 1994. As a
percentage of sales, general and administrative expenses were 4.2% of sales in
both years. Profit sharing contributions were lower in 1994 due to decreased
earnings.

Sales of products produced at the Vista Bakery plants continued to
increase. While prices were increased at Vista Bakery during the fourth quarter
of 1994, the impact on 1994 sales and net income was not material. Consolidated
operating results of the Vista Bakery plants declined due to higher operating
expenses, especially production, selling and delivery expenses. The Burlington,
Iowa operating results were impacted by increased manufacturing costs and
increased warehousing costs. Inefficiencies, over capacity and high overhead
continued to negatively impact the Columbia, South Carolina operations. The
principal component of increased delivery expenses was that the additional sales
were primarily in the Midwestern United States and the products were
manufactured at the Columbia, South Carolina plant and shipped to Burlington,
Iowa for distribution. During 1994 and early 1995, changes were made in the
Vista Bakery operations to improve production efficiencies.

Net income decreased by $3.8 million ($.11 per share) due primarily to a shift
in sales mix to lower margin products, higher operating costs at the Vista
Bakery plants, increased raw material costs, increased marketing expenses and
lower interest income. This was offset somewhat by restructuring certain sales
territories and lower insurance costs. Net income for 1993 was affected by the
cumulative effect on prior years of changes in accounting principles for income
taxes and retiree health care benefits.

IMPACT OF INFLATION AND CHANGING PRICES
Over the years, the Company has had a policy of expansion, replacement
and renovation of its equipment and buildings on a continuing rather than on a
catch up basis. This policy has served to reduce the impact of inflation.

As a result of increasing costs, the Company has increased the wholesale price
of its snack foods substantially since 1978. Retail prices of most snack items
have risen from $.20 in 1978 to $.39 in 1995. However, prices in the last six
years have remained relatively flat.

The Company believes it is in position to contend with the effect of further
inflation through pricing, improved manufacturing methods and changes in
marketing strategy.


                                     [30]



<PAGE>   18


FINANCIAL POSITION
The Company continues to maintain a strong position of liquidity and has the
financial strength to meet its regular operating needs, capital investment
program, cash dividend payments and stock repurchases through cash flow from
current operations and investments. The Company's conservative investment
strategy of investing in bank paper and government securities continues to
provide the financial stability and the ready cash needed to meet the Company's
operating, capital and other requirements. At the end of 1995, working capital
of $90.2 million included $44.5 million in cash and marketable securities,
reflecting a decrease of $4.5 million in working capital and $1.4 million in
cash and marketable securities compared to 1994. The net decrease in working
capital was primarily attributable to the decrease in inventories of $6.4
million, the increase in accrued compensation of $4.6 million, offset by the
increase in the current deferred income tax benefit of $4.7 million. The
decrease in inventories is primarily due to the decrease in raw materials,
principally peanuts, and to the write off of obsolete packaging and supplies
inventory. Deposits increased because of deposits associated with the van lease
program and deposits associated with automation of the saltine production line.
Accounts payable at the end of 1994 was high because of increased peanut
purchases. Accrued compensation increased as a result of employee severance
associated with the closing of the Greenville, Texas manufacturing operations
and the Vista Bakery facility in Columbia, South Carolina and the elimination
of certain corporate salaried positions. The accrual for unpaid and incurred
but not reported insurance claims increased as a result of the change in
estimate described above and as a result of less favorable medical claims
experience in 1995. The noncurrent deferred income tax liability decreased
because of substantial noncurrent deferred tax assets that were generated as a
result of the restructuring and fixed asset impairment charges. The established
bank line of credit of $5 million remained unused during 1995 and there are no
current plans for its use.

During 1995, the Company spent $20 million for capital improvements, paid $29.2
million in cash dividends and spent $1.8 million to repurchase 110,000 shares
of Company stock. Over the last three years total capital investments have
amounted to $60.2 million, a period in which depreciation has exceeded capital
expenditures by $13.8 million.

The Company's capital investment program is devoted to expansion and renovation
of facilities and modernization of machinery and equipment. Of the $20 million
spent for capital improvements during 1995, $3.1 million was spent for vending
machines, $10.5 million for machinery and equipment and $6.4 million for
vehicles, principally delivery vans.

At the end of fiscal 1995, commitments for capital expenditures, including
machinery and equipment and further expansion and renovation of facilities,
totaled approximately $7.4 million, with an additional $14 million in capital
expenditures planned for 1996.


                                     [31]



<PAGE>   19



FIVE YEAR SUMMARY

Consolidated Financial Highlights
For the Five Fiscal Years Ended December 30, 1995
(In Thousands, except per share data)


<TABLE>
<CAPTION>
                                                                1995          1994          1993            1992            1991
                                                             (52 WEEKS)    (53 Weeks)    (52 Weeks)      (52 Weeks)      (52 Weeks)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                          <C>            <C>          <C>             <C>            <C>
RESULT OF OPERATIONS: 
Net sales and other operating revenue                        $477,468       $487,982     $472,786        $461,449       $449,861
(Loss) profit from operations                                 (13,126)        39,994       45,192          54,366         50,990
(Loss) income before income taxes                             (10,100)        44,327       50,707          60,162         58,673
Income taxes (benefit)                                         (3,161)        17,343       19,531          21,018         20,961
Net (loss) income                                              (6,939)        26,984       30,798          39,144         37,712
AVERAGE NUMBER OF COMMON 
    SHARES OUTSTANDING                                         30,400         30,774       31,236          31,299         31,268
PER SHARE OF COMMON STOCK:
(Loss) profit from operations                                $   (.43)      $   1.30     $   1.45        $   1.74       $   1.63
Net (loss) income                                                (.23)           .88          .99            1.25           1.21
Cash dividends                                                    .96            .96          .96             .92            .88
FINANCIAL STATUS AT YEAR-END:
Total assets                                                 $256,460       $296,996     $308,474        $313,446       $300,290
</TABLE>


MARKET AND DIVIDEND INFORMATION

The Company had 5,041 stockholders of record as of February 20, 1996.

The $.83 1/3 par value Common Stock of Lance Inc. is traded in the
over-the-counter market under the symbol LNCE and transactions in the Common
Stock are reported on the NASDAQ National Market System. The following table
sets forth the high and low sales prices and dividends paid during the interim 
periods in fiscal years 1994 and 1995.


<TABLE>
<CAPTION>

1994 INTERIM                                  HIGH        LOW     DIVIDENDS
 PERIODS                                     PRICE       PRICE      PAID   
 -------                                     -----       -----    ---------
<S>                                          <C>        <C>          <C>
First . . . . . . . . . . . . . . . . . .    $22 3/4    $18 3/4      24c.
Second. . . . . . . . . . . . . . . . . .     20 1/2     16 3/4      24 
Third . . . . . . . . . . . . . . . . . .     20 1/2     16 3/4      24 
Fourth. . . . . . . . . . . . . . . . . .     18 7/8     16 1/4      24 
                                                                            

1995 INTERIM                                  HIGH        LOW      DIVIDENDS
 PERIODS                                     PRICE       PRICE      PAID 
 -------                                     -----       -----      ----
First . . . . . . . . . . . . . . . . . .    $18 1/2    $16 1/4      24c.
Second. . . . . . . . . . . . . . . . . .     20         16 1/2      24 
Third . . . . . . . . . . . . . . . . . .     19 1/2     17 1/4      24 
Fourth. . . . . . . . . . . . . . . . . .     18 1/8     15 3/4      24 
</TABLE>
       

                                     [32]

<PAGE>   1

                                                                      EXHIBIT 21



                   LIST OF THE SUBSIDIARIES OF THE REGISTRANT


<TABLE>
<CAPTION>
Name of Subsidiary (1)                            State of Incorporation
- ------------------                                ----------------------
<S>                                               <C>
LIC, Inc. (2)                                     Nevada

Caronuts, Inc. (3)                                North Carolina

Vista Bakery, Inc. (3)                            North Carolina

</TABLE>

- -----------------------

(1)     Each subsidiary does business under only its corporate name.

(2)     LIC, Inc. was merged into Lance, Inc. on December 31, 1995.

(3)     A subsidiary of LIC, Inc.

<PAGE>   1

                                                                      EXHIBIT 23

                         INDEPENDENT AUDITORS' CONSENT


The Board of Directors
Lance, Inc.:


We consent to incorporation by reference in Registration Statements No.
2-77150, No. 2-88540, No. 33-41866 and No. 33-58839 of Lance, Inc. on Form S-8
of our report dated February 20, 1996 relating to the consolidated balance
sheets of Lance, Inc. and subsidiaries as of December 30, 1995 and December 31,
1994, and the related consolidated statements of income and retained earnings
and cash flows for the three-year period ended December 30, 1995, which report
is incorporated by reference in the December 30, 1995 annual report on Form
10-K of Lance, Inc.

Our report refers to the adoption of the provisions of the Financial Accounting
Standards Board's Statement of Financial Accounting Standards (SFAS) No. 121
"Accounting for the Impairment of Long-lived Assets and Long-lived Assets to be
Disposed Of" during the fiscal year ended December 30, 1995.  Our report also
refers to the adoption of the provisions of the American Institute of Certified
Public Accountants' Statement of Position 93-7, "Reporting on Advertising 
Costs" and the provisions of the SFAS No. 115 "Accounting for Certain 
Investments in Debt and Equity Securities," during the fiscal year ended 
December 31, 1994.


                                                           KPMG PEAT MARWICK LLP



Charlotte, North Carolina
March 28, 1996


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF LANCE, INC. FOR THE FISCAL YEAR ENDED DECEMBER 30, 1995,
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-30-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-30-1995
<CASH>                                          12,585
<SECURITIES>                                    31,905
<RECEIVABLES>                                   30,156
<ALLOWANCES>                                       727
<INVENTORY>                                     32,521
<CURRENT-ASSETS>                               122,192
<PP&E>                                         311,781
<DEPRECIATION>                                 185,125
<TOTAL-ASSETS>                                 256,460
<CURRENT-LIABILITIES>                           31,946
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        25,281
<OTHER-SE>                                     171,262
<TOTAL-LIABILITY-AND-EQUITY>                   256,460
<SALES>                                        477,468
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<CHANGES>                                            0
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<EPS-PRIMARY>                                     (.23)
<EPS-DILUTED>                                     (.23)
        

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