LANCE INC
10-K, 1997-03-27
COOKIES & CRACKERS
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K


[X]      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES 
         EXCHANGE ACT OF 1934 [NO FEE REQUIRED, EFFECTIVE OCTOBER 7, 1996]

For the fiscal year ended December 28, 1996

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
         EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from ______________ to _____________

Commission file number 0-398

                                   LANCE, INC.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

         NORTH CAROLINA                                 56-0292920
- --------------------------------------------------------------------------------
    (State of Incorporation)             (I.R.S. Employer Identification Number)

                 8600 SOUTH BOULEVARD, CHARLOTTE, NORTH CAROLINA
- --------------------------------------------------------------------------------
                    (Address of principal executive offices)

             POST OFFICE BOX 32368, CHARLOTTE, NORTH CAROLINA 28232
- --------------------------------------------------------------------------------
                (Mailing address of principal executive offices)

Registrant's telephone number, including area code:     (704) 554-1421

Securities Registered Pursuant to Section 12(b) of the Act:     NONE

Securities Registered Pursuant to Section 12(g) of the Act: $.83-1/3 PAR 
VALUE COMMON STOCK

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  YES   X    NO
                                        -----     -----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The aggregate market value of shares of the Registrant's $.83-1/3 par value
Common Stock, its only outstanding class of voting stock, held by non-affiliates
as of February 20, 1997 was $457,228,000.

The number of shares outstanding of the Registrant's $.83-1/3 par value Common
Stock, its only outstanding class of Common Stock, as of February 20, 1997, was
29,874,904 shares.




<PAGE>   2



                       DOCUMENTS INCORPORATED BY REFERENCE


Portions of the following annual report to security holders and proxy statement
are incorporated by reference into the indicated parts of this Annual Report on
Form 10-K:

           Incorporated Documents                Parts into which Incorporated
           ----------------------                -----------------------------

     Proxy Statement for Annual Meeting of             Parts I and III
     Stockholders to be held April 18, 1997

     Annual Report to Stockholders for the                 Part II
     fiscal year ended December 28, 1996


                                        2

<PAGE>   3



                                     PART I

ITEM 1.  BUSINESS

         The Registrant manufactures and sells snack foods and bakery products
directly and through its subsidiary, Vista Bakery, Inc.

         In December 1995, the Registrant began the restructuring of its
operations to concentrate on its core snack food business. Under the
restructuring, the Registrant's facilities in Greenville, Texas and Columbia,
South Carolina were closed in February 1996. The Registrant's peanut buying
facility in Boykins, Virginia has been sold. To focus its efforts on the sales
of higher margin products, the Registrant has re-examined its product lines and
has eliminated over 100 stock keeping units and ten products. During 1996, the
Registrant's distribution operations were restructured as described below. As a
result of all of these restructuring efforts, the number of employees was
reduced by approximately 900.

         Additional information concerning the restructuring is included in the
Registrant's consolidated financial statements, the notes thereto and
management's discussion and analysis of financial position and results of
operations contained in the Registrant's 1996 Annual Report to Stockholders
incorporated by reference in this Report.

         The Registrant manufactures, distributes and sells packaged snack and
bread basket items primarily under the LANCE label. The principal snack items
are cracker sandwiches, cookie sandwiches, peanuts, potato chips, corn chips,
popcorn, cakes, cookies, candies, chewing gum, beef snacks and sausages. The
principal new snack items introduced in 1996 include Honey Peanut Butter on
CAPTAIN'S WAFERS, Cheddar Cheese on CAPTAIN'S WAFERS, Salsa and Cheese on
LANCHEE and Oatmeal and Chocolate Mini Cookies. The principal snack items
discontinued were Wheat Wafers, Gum Ball Pops, Nacho Mini Rounds, Reduced Fat
GOLD-N-CHEES and Fat Free Fig Bar. The principal bread basket items are wafers,
crackers, melba toast and bread sticks, individually packaged and sold to
restaurants and similar institutions.

         The Registrant's products are sold under various trade names and
registered trademarks that it owns, including TOASTCHEE, LANCHEE, RYE CHEE,
CHOC-O-LUNCH, VAN-O-LUNCH, NEKOT, GOLD-N-CHEES, BIG TOWN and CAPTAIN'S WAFERS.

         The Registrant packages several of its most popular snack and bread
basket items in convenience packs and distributes them to grocers, supermarkets
and discount stores. In addition, the Registrant distributes large bags of
potato chips and large size bags and boxes of its snack and bread basket items
to grocers and supermarkets. Various items that are purchased from others and
resold by the Registrant accounted for 24% of net sales and other operating
revenue.


                                        3

<PAGE>   4



         Vista Bakery, Inc. manufactures and sells cookies and crackers, through
its own sales representatives and brokers, to wholesale grocers, supermarkets
and distributors throughout the United States and portions of Canada, under
customer private labels and the VISTA label.

         The following table shows the approximate percentages of the
Registrant's net sales and other operating revenue for 1996, 1995 and 1994
contributed by snack items and bread basket items:

<TABLE>
<CAPTION>
                                          1996        1995       1994
                                          ----        ----       ----
<S>                                        <C>        <C>        <C>
                  Snack items              89%        89%        89%
                  Bread basket items        9%         8%         8%
</TABLE>

         The principal raw materials and supplies used in the manufacture of
snack foods and bakery products are flour, peanuts, peanut butter, oils and
shortenings, potatoes, shelled corn and popcorn, cornmeal, pork skins, tree
nuts, starch, sugar, cheese, corn syrup, cocoa, fig paste, seasonings and
packaging materials. These raw materials and supplies are generally available in
adequate quantities in the open market either from sources in the United States
or from other countries and are generally contracted for a season in advance.

         The principal supplies of energy used in the manufacture of these
products are electricity, natural and propane gas, fuel oil and diesel fuel, all
of which are currently available in adequate quantities.

         The Registrant sells most of its products through its own sales
organization to convenience stores, independent and chain supermarkets, discount
stores, restaurants, military commissaries and exchanges, schools, hospitals,
caterers, industrial, recreational and commercial establishments, and similar
customers in 35 states and the District of Columbia. Under the restructuring,
the Registrant reduced its sales territories in 1996. In certain instances,
distributors or brokers have been added to cover sales territories that have
been eliminated. The Registrant's distribution operations are administered
through 22 sales districts which are divided into 271 sales branches, each under
the direction of a branch manager. During 1996, two sales districts were
consolidated, 14 sales branches were closed and 40 sales branches were
consolidated. There are 2,016 sales territories, each serviced by one sales
representative. In 1996, the Registrant continued the development of its
distributor and broker network, principally in perimeter territories.

         The Registrant owns a fleet of tractors and trailers, which make weekly
deliveries of its products to the sales territories. The Registrant provides
sales representatives with stockroom space for their inventory requirements. The
sales representatives load their own trucks from these stockrooms for delivery
to their customers.


                                        4

<PAGE>   5



         A significant portion of the Registrant's sales is through its vending
machines at approximately 60,000 locations. These vending machines are made
available to the Registrant's customers on a rental, commission or sales basis.
The machines are not designed or manufactured specifically for the Registrant,
and their use is not limited to any particular sales area or class of customer.

         All of the Registrant's products are sold in highly competitive markets
in which there are many competitors. In the case of many of its products, the
Registrant competes with manufacturers with greater total revenues and greater
resources than the Registrant. The principal methods of competition are price,
delivery, service and product quality. Generally, the Registrant believes that
it is competitive in these methods as a whole. The methods of competition and
the Registrant's competitive position varies according to the locality, the
particular products and the policies of its competitors. Although reliable
statistics are unavailable as to production and sales by others in the industry,
the Registrant believes that in its areas of distribution it is one of the
largest producers of peanut butter filled cracker sandwiches.

         On December 28, 1996, the Registrant and its subsidiaries had 4,684
employees.

ITEM 2.  PROPERTIES

         The Registrant's principal plant and general offices are located in
Charlotte, North Carolina on a 288 acre tract owned by the Registrant. The main
facility is an air-conditioned and sprinklered plant, office building and
cafeteria of brick and steel containing approximately 670,000 square feet. The
manufacturing plant houses seven oven lines and is equipped with storage
facilities to handle many of the Registrant's raw materials in bulk. Adjacent to
the main facility is an air-conditioned and sprinklered plant of brick and steel
used for the processing of potato chips, corn chips and similar products
containing approximately 140,000 square feet. Both plants are being converted to
a continuous three-shift basis. Also adjacent to the main facility are a 70,400
square foot precast concrete building, which houses a vending machine repair and
maintenance facility, an 11,000 square foot brick and steel building, which
houses vehicle maintenance operations, 40,000 square foot and 13,000 square foot
metal warehouse buildings and a 5,500 square foot brick veneer office building.
These facilities are used to produce both snack and bread basket items.

         The Registrant owns a plant located on a 105 acre tract in Greenville,
Texas. The plant is an air-conditioned and sprinklered building of brick and
steel containing approximately 290,000 square feet. The Company closed its
operations at this facility in 1996 and it is being offered for sale. The
Registrant has leased a building in Greenville, Texas containing approximately
6,150 square feet to serve as a distribution and vending maintenance center.

         The Registrant leases office space and most of its stockroom space in
various towns and cities, mainly on month-to-month tenancies. The Registrant
currently owns 190 



                                        5

<PAGE>   6



stockroom locations with steel frame buildings, which range in size from 400 to
6,400 square feet and contain an aggregate of 998 stockroom spaces.

         Vista Bakery, Inc. owns a plant located on an 18.5 acre tract in
Burlington, Iowa. The plant is of masonry and steel and contains approximately
230,000 square feet. This plant houses six oven lines and is being converted to
a continuous three-shift basis. The Company intends to add one additional oven
line at this facility during 1997. Adjacent to the plant is a steel storage
building of approximately 10,000 square feet.

         Vista Bakery, Inc. also owns a 243,000 square foot plant on a 137 acre
tract in Columbia, South Carolina. The Company closed this facility in 1996 and
completed its sale in March 1997 for approximately $6.4 million.

         The Registrant believes that it has sufficient production capacity to
meet foreseeable demand in 1997.

SEPARATE ITEM.  EXECUTIVE OFFICERS OF THE REGISTRANT

         Information as to executive officers of the Registrant who are
directors or nominees of the Registrant is incorporated herein by reference to
the section captioned Election of Directors in the Registrant's Proxy Statement
for the Annual Meeting of Stockholders to be held April 18, 1997. Information as
to each executive officer of the Registrant who is not a director or a nominee
is as follows:

<TABLE>
<CAPTION>
Name                Age   Information About Officer
- ----                ---   -------------------------

<S>                 <C>   <C>       
Peter M. Duggan     56    Senior Vice President of the Company since 1995, Vice
                          President 1994-1995 and a Group Vice President for the
                          Snacks and International Consumer Products Division of
                          Borden, Inc. (consumer products company) 1985-1993

G. R. Melvin        60    Senior Vice President of the Company since 1996 and Vice
                          President 1978 - 1996

R. Gerald Swain     60    Vice President of the Company since 1991, Assistant Vice
                          President 1989-1991 and District Sales Manager 1969-1989

E. D. Leake         45    Vice President of the Company since 1995 and Treasurer
                          and Assistant Secretary 1988-1995

B. Clyde Preslar    42    Vice President and Chief Financial Officer of the Company
                          since 1996; Director, Financial Services of Worldwide
</TABLE>


                                        6

<PAGE>   7


<TABLE>
<S>                  <C>     <C>
                             Power Tools Group (a consumer products division of The
                             Black and Decker Corporation) 1993-1996 and Director,
                             Corporate Business Planning and Analysis of The Black
                             and Decker Corporation, 1991-1993.

Richard G. Tucker    42      Vice President of the Company since 1996; Plant Manager
                             (bakery division) of RJR Nabisco Holdings Corporation
                             (consumer products company) 1989-1996.

James W. Helms, Jr.  50      Secretary of the Company since 1988, Treasurer since 1995
                             and Assistant Treasurer 1988-1995
</TABLE>

         All the Company's executive officers were appointed to their current
positions at the Annual Meeting of the Board of Directors effective April 19,
1996, except Mr. Preslar was appointed on April 29, 1996 and Mr. Tucker was
appointed June 28, 1996. All of the Registrant's executive officers' terms of
office extend until the next Annual Meeting of the Board of Directors and until
their successors shall have been duly elected and qualified.

         Items 3 and 4 are inapplicable and have been omitted.


                                     PART II

         Items 5 through 8 are incorporated herein by reference to pages 13
through 31 of the Registrant's 1996 Annual Report to Stockholders.

         Item 9 is inapplicable and has been omitted.


                                    PART III

         Items 10 through 13 are incorporated herein by reference to the
sections captioned Principal Stockholders and Holdings of Management, Election
of Directors, Compensation/Stock Option Committee Interlocks and Insider
Participation, Director Compensation, Executive Officer Compensation and
Compliance with Section 16(a) of the Securities Exchange Act of 1934 in the
Registrant's Proxy Statement for the Annual Meeting of Stockholders to be held
April 18, 1997 and to the Separate Item in Part I of this Annual Report
captioned Executive Officers of the Registrant.


                                        7

<PAGE>   8



                                     PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

          (a)1.   Financial Statements.

                  See Table of Contents to Financial Statements filed
                  herewith as a separate part of this Annual Report.

             2.   Financial Schedules.

                  Schedules have been omitted because of the absence of
                  conditions under which they are required or because
                  information required is included in financial statements
                  or the notes thereto.

             3.   Exhibits.

                  3.1      Restated Charter of Lance, Inc. incorporated herein
                           by reference to Exhibit 3(a) to the Registrant's
                           Annual Report on Form 10-K for the fiscal year ended
                           December 26, 1992.

                  3.2      Bylaws of Lance, Inc., as amended through April 21,
                           1995, incorporated herein by reference to Exhibit 3.2
                           to the Registrant's Quarterly Report on Form 10-Q for
                           the twelve weeks ended June 17, 1995.

                  4        See 3.1 and 3.2 above.

                  10.1     Lance, Inc. 1991 Stock Option Plan incorporated
                           herein by reference to Exhibit 4.1 to the
                           Registrant's Registration Statement on Form S-8,
                           Registration No. 33-41866.

                  10.2*    The Lance, Inc. Key Executive Employee Benefit Plan
                           incorporated herein by reference to Exhibit 10 to the
                           Registrant's Annual Report on Form 10-K for the
                           fiscal year ended December 31, 1983.


- ----------
* Management contract.



                                        8

<PAGE>   9



                  10.3*    Form of Executive Employment Agreement between Lance,
                           Inc. and the Key Executives incorporated herein by
                           reference to Exhibit 10(c) to the Registrant's Annual
                           Report on Form 10-K for the fiscal year ended
                           December 26, 1992.

                  10.4     Lance, Inc. 1983 Incentive Stock Option Plan
                           incorporated herein by reference to Exhibit 10.1 to
                           Registrant's Annual Report on Form 10-K for the
                           fiscal year ended December 26, 1987.

                  10.5*    Lance, Inc. Key Executive Employee Benefit Plan
                           Trust, dated December 3, 1993, between Lance, Inc.
                           and First Union National Bank of North Carolina
                           incorporated herein by reference to Exhibit 10(v) to
                           the Registrant's Annual Report on Form 10-K for the
                           fiscal year ended December 25, 1993.

                  10.6     Lance, Inc. 1995 Nonqualified Stock Option Plan for
                           Non-Employee Directors incorporated herein by
                           reference to Exhibit 10 to the Registrant's
                           Registration Statement on Form S-8, Registration No.
                           33-58839.

                  10.7*    Lance, Inc. Benefit Restoration Plan incorporated
                           herein by reference to Exhibit 10(vi) to the
                           Registrant's Quarterly Report on Form 10-Q for the
                           twelve weeks ended June 11, 1994.

                  10.8*    1996 Lance Annual Incentive Plan incorporated herein
                           by reference to Exhibit 10.8 to the Registrant's
                           Quarterly Report on Form 10-Q for the twelve weeks
                           ended June 15, 1996.

                  10.9*    Chairman of the Board Compensation Letter dated April
                           19, 1996 incorporated herein by reference to Exhibit
                           10.9 to the Registrant's Quarterly Report on Form
                           10-Q for the twelve weeks ended June 15, 1996.

                  10.10*   Salary Continuation Agreement, dated as of April 29,
                           1996, between the Registrant and B. Clyde Preslar.
                           (Page ____ of the sequentially numbered pages.)

                  10.11*   Early Retirement Agreement, dated as of November 22,
                           1996, between the Registrant and Thomas B. Horack.
                           (Page ___ of the sequentially numbered pages.)


- ----------
* Management contract.

                                        9

<PAGE>   10



                  13       The Registrant's 1996 Annual Report to Stockholders.
                           This Annual Report to Stockholders is furnished for
                           the information of the Commission only and, except
                           for the parts thereof incorporated by reference in
                           this Report on Form 10-K, is not to be deemed "filed"
                           as a part of this filing. (Page ___ of the
                           sequentially numbered pages.)

                  21       List of the Subsidiaries of the Registrant. (Page
                           ____ of the sequentially numbered pages.)

                  23       Consent of KPMG Peat Marwick LLP. (Page ____ of the
                           sequentially numbered pages.)

                  27       Financial Data Schedule. (Filed in electronic format
                           only. Pursuant to Rule 402 of Regulation S-T, this
                           schedule shall not be deemed filed for purposes of
                           Section 11 of the Securities Act of 1933 or Section
                           18 of the Securities Exchange Act of 1934.)

                  99       Cautionary Statement for Purposes of the Safe Harbor
                           Provisions of the Private Securities Litigation
                           Reform Act of 1995.


- ----------
* Management contract.

         (b)        Reports on Form 8-K

                        There were no reports on Form 8-K required to be filed
                        by the Registrant during the 16 weeks ended December 28,
                        1996.


                                       10

<PAGE>   11



                                   SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Annual Report to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                             LANCE, INC.

Dated:  March 27, 1997
                                             By:  /s/ B. Clyde Preslar
                                                  ----------------------------
                                                  B. Clyde Preslar
                                                  Vice President

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this Annual Report has been signed below by the following persons on behalf of
the Registrant and in the capacities and on the dates indicated.

Signature                       Capacity                              Date
- ---------                       --------                              ----

  /s/ Scott C. Lea              Chairman of the Board             March 27, 1997
- -----------------------------   and Director
Scott C. Lea                    

  /s/ P. A. Stroup, III         President, Chief Executive        March 27, 1997
- -----------------------------   Officer and Director
P. A. Stroup, III               (Principal Executive Officer)
                                

  /s/ B. Clyde Preslar          Vice President (Principal         March 27, 1997
- -----------------------------   Financial Officer)
B. Clyde Preslar                

  /s/ James W. Helms, Jr.       Secretary and                     March 27, 1997
- -----------------------------   Treasurer (Principal
James W. Helms, Jr.             Accounting Officer)
                                

  /s/ Alan T. Dickson           Director                          March 27, 1997
- -----------------------------
Alan T. Dickson

  /s/ J. W. Disher              Director                          March 27, 1997
- -----------------------------
J. W. Disher

  /s/ James H. Hance, Jr.       Director                          March 27, 1997
- -----------------------------
James H. Hance, Jr.


                                       11

<PAGE>   12



  /s/ William R. Holland                         Director         March 27, 1997
- ------------------------------------
William R. Holland

  /s/ Nancy Van Every McLaurin                   Director         March 27, 1997
- ------------------------------------
Nancy Van Every McLaurin

  /s/ Robert V. Sisk                             Director         March 27, 1997
- ------------------------------------
Robert V. Sisk

  /s/ Isaiah Tidwell                             Director         March 27, 1997
- ------------------------------------
Isaiah Tidwell

  /s/ S. Lance Van Every                         Director         March 27, 1997
- ------------------------------------
S. Lance Van Every

  /s/ Richard A. Zimmerman                       Director         March 27, 1997
- ------------------------------------
Richard A. Zimmerman



                                       12

<PAGE>   13





                       SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D. C.






                                    FORM 10-K
                                FOR CORPORATIONS









                        ITEM 14(a) - FINANCIAL STATEMENTS


                                       13

<PAGE>   14



                                TABLE OF CONTENTS


                                                                Annual Report
                                                               to Stockholders
                                                                    Page

Data incorporated by reference from the 1996
  Annual Report to Stockholders of Lance, Inc.
  and Subsidiaries:

Independent Auditors' Report                                          13

Consolidated Balance Sheets, December 28,
  1996 and December 30, 1995                                          14

For the Fiscal Years Ended December 28,
  1996, December 30, 1995 and December 31, 1994:

Statements of Consolidated Income and
  Retained Earnings                                                   15

Statements of Consolidated Cash Flows                                 16

Notes to Consolidated Financial Statements                            17


                   FINANCIAL STATEMENTS AND SCHEDULES OMITTED

The above listed financial statements are presented on only a consolidated basis
since the Company is primarily an operating company and its subsidiaries
included for the periods presented in the consolidated financial statements are
totally-held subsidiaries. Schedules have been omitted because of the absence of
conditions under which they are required or because information required is
included in financial statements or the notes thereto.

                                       14

<PAGE>   15



                       SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.

                                    EXHIBITS
                                  Item 14(a)(3)


                                    FORM 10-K
                                  ANNUAL REPORT


For the fiscal year ended                                Commission File Number
    December 28, 1996                                              0-398


                                   LANCE, INC.


                                  EXHIBIT INDEX

Exhibit
  No.             Exhibit Description

  3.1             Restated Charter of Lance, Inc. incorporated herein by
                  reference to Exhibit 3(a) to the Registrant's Annual Report on
                  Form 10-K for the fiscal year ended December 26, 1992.

  3.2             Bylaws of Lance, Inc., as amended through April 21, 1995,
                  incorporated herein by reference to Exhibit 3.2 to the
                  Registrant's Quarterly Report on Form 10-Q for the twelve
                  weeks ended June 17, 1995.

  4               See 3.1 and 3.2 above.

  10.1            Lance, Inc. 1991 Stock Option Plan incorporated herein by
                  reference to Exhibit 4.1 to the Registrant's Registration
                  Statement on Form S-8, Registration No. 33-41866.

  10.2*           The Lance, Inc. Key Executive Employee Benefit Plan
                  incorporated herein by reference to Exhibit 10 to the
                  Registrant's Annual Report on Form 10-K for the fiscal year
                  ended December 31, 1983.

- ----------
* Management contract.

                                       15

<PAGE>   16




  10.3*           Form of Executive Employment Agreement between Lance, Inc. and
                  the Key Executives incorporated herein by reference to Exhibit
                  10(c) to the Registrant's Annual Report on Form 10-K for the
                  fiscal year ended December 26, 1992.

  10.4            Lance, Inc. 1983 Incentive Stock Option Plan incorporated
                  herein by reference to Exhibit 10.1 to Registrant's Annual
                  Report on Form 10-K for the fiscal year ended December 26,
                  1987.

  10.5*           Lance, Inc. Key Executive Employee Benefit Plan Trust, dated
                  December 3, 1993, between Lance, Inc. and First Union National
                  Bank of North Carolina incorporated herein by reference to
                  Exhibit 10(v) to the Registrant's Annual Report on Form 10-K
                  for the fiscal year ended December 25, 1993.

  10.6            Lance, Inc. 1995 Nonqualified Stock Option Plan for
                  Non-Employee Directors incorporated herein by reference to
                  Exhibit 10 to the Registrant's Registration Statement on Form
                  S-8, Registration No. 33-58839.

  10.7*           Lance, Inc. Benefit Restoration Plan incorporated herein by
                  reference to Exhibit 10(vi) to the Registrant's Quarterly
                  Report on Form 10-Q for the twelve weeks ended June 11, 1994.

  10.8*           1996 Lance Annual Incentive Plan incorporated herein by
                  reference to Exhibit 10.8 to the Registrant's Quarterly Report
                  on Form 10-Q for the twelve weeks ended June 15, 1996.

  10.9*           Chairman of the Board Compensation Letter dated April 19, 1996
                  incorporated herein by reference to Exhibit 10.9 to the
                  Registrant's Quarterly Report on Form 10-Q for the twelve
                  weeks ended June 15, 1996.

  10.10*          Salary Continuation Agreement, dated as of April 29, 1996,
                  between the Registrant and B. Clyde Preslar. (Page ____ of the
                  sequentially numbered pages.)

  10.11*          Early Retirement Agreement, dated as of November 22, 1996,
                  between the Registrant and Thomas B. Horack. (Page ___ of the
                  sequentially numbered pages.)


- ----------
* Management contract.

                                       16

<PAGE>   17



         13       The Registrant's 1996 Annual Report to Stockholders. This
                  Annual Report to Stockholders is furnished for the information
                  of the Commission only and, except for the parts thereof
                  incorporated by reference in this Report on Form 10-K, is not
                  to be deemed "filed" as a part of this filing. (Page ___ of
                  the sequentially numbered pages.)

         21       List of the Subsidiaries of the Registrant. (Page ____ of the
                  sequentially numbered pages.)

         23       Consent of KPMG Peat Marwick LLP. (Page ____ of the
                  sequentially numbered pages.)

         27       Financial Data Schedule. (Filed in electronic format only.
                  Pursuant to Rule 402 of Regulation S-T, this schedule shall
                  not be deemed filed for purposes of Section 11 of the
                  Securities Act of 1933 or Section 18 of the Securities
                  Exchange Act of 1934.)

         99       Cautionary Statement for Purposes of the Safe Harbor
                  Provisions of the Private Securities Litigation Reform Act of
                  1995.

- ----------
* Management contract.


                                       17


<PAGE>   1

                                                                  EXHIBIT 10.10

                        SALARY CONTINUATION AGREEMENT

     THIS AGREEMENT made as of April 29, 1996 by and between B. Clyde Preslar
(Preslar) and Lance, Inc. (Lance).

                             STATEMENT OF PURPOSE

     In connection with Preslar's employment by Lance as its Vice President
and Chief Financial Officer, he has relocated to Charlotte, North Carolina.
Preslar and Lance have agreed that in the event that Preslar is terminated
without cause, Preslar shall receive salary continuation payments as provided
in this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises and agreements
contained herein, the parties hereto agree as follows:

     1.     Salary Continuation. In the event that Preslar's employment with
Lance is terminated without cause by Lance, Preslar's base salary in effect at
the date of such termination shall be continued for a period of 18 months. Such
salary continuation benefit shall be in lieu of payments or benefits under any
other Lance plan or policy with respect to salary continuation or severance
pay.

     2.     Miscellaneous. This Agreement shall be binding upon the parties
hereto, their heirs and assigns; this Agreement may not be amended or modified
except by written amendment signed by the parties hereto and this Agreement
shall be construed and interpreted under the laws of the State of North
Carolina.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the day and year first above written.


                                             /s/ B. Clyde Preslar
                                             ---------------------------------
                                             B. Clyde Preslar


                                             LANCE, INC.


                                             By /s/ Paul A. Stroup, III
                                                ------------------------------
                                                    President

<PAGE>   1


                                                                   EXHIBIT 10.11


STATE OF NORTH CAROLINA
                                                      EARLY RETIREMENT AGREEMENT
COUNTY OF MECKLENBURG


         THIS EARLY RETIREMENT AGREEMENT (this "Agreement") is entered
into on November 22, 1996 by and between LANCE, INC., a North
Carolina corporation (the "Company"), and THOMAS B. HORACK
("Horack").

                              STATEMENT OF PURPOSE

         Horack has been employed by the Company for many years in various
capacities. On the 17th day of April, 1992, the Company and Horack entered into
an Executive Employment Agreement, a copy of which is attached hereto as Exhibit
A and hereby made a part hereof (the "Employment Agreement"), whereby the
Company continued Horack's employment as a Vice President of the Company and
provided Horack with certain benefits under the Lance, Inc. Key Executive
Employee Benefit Plan (the "Key Executive Plan"). Horack currently holds the
title of Executive Vice President, is a member of the Company's Board of
Directors and holds various other positions with the Company and its Affiliates.

         The Company and Horack have been engaged in discussions regarding
Horack's early retirement, and in such connection the Company and Horack have
engaged counsel and entered into negotiations with a view toward resolving all
issues relating to Horack's employment with the Company and its Affiliates and
the termination of that employment including all issues relating to the
Employment Agreement and all other plans and benefits in connection with that
employment.

         As a result of these negotiations, Horack and the Company have agreed
that Horack will retire and that Horack and the Company will terminate their
relationship on the terms and conditions set forth in this Agreement.

         NOW, THEREFORE, in consideration of the Statement of Purpose and the
terms and provisions of this Agreement, the parties hereto mutually agree as
follows:

         1. DEFINITIONS.  Capitalized terms used in this Agreement
that are not expressly defined herein but are defined in the
Employment Agreement have the respective meanings given those terms
in the Employment Agreement.  In addition, as used herein, the
following terms shall have the following meanings:

            (a)      "Affiliate" with reference to the Company means any
                     Person that directly or indirectly is controlled
                     by, or is under common control with, the Company




<PAGE>   2

                     and expressly includes, without limitation, the Lance 
                     Foundation and the Philip L. Van Every "control" means
                     the possession, directly or indirectly, of the power to
                     direct or cause the direction of the management and
                     policies of a Person, whether through ownership of voting
                     securities, by contract or otherwise.

            (b)      "Person" means any individual, corporation, association, 
                     partnership, business trust, joint stock company,
                     limited liability company, foundation, trust, estate or
                     other entity or organization of whatever nature.

            (c)      "Effective Date" with reference to this Agreement means 
                     the eighth (8th) day following the execution of this
                     Agreement, if not a Saturday, Sunday or legal holiday, and
                     if such day is a Saturday, Sunday or legal holiday, then
                     the first business day following such eighth (8th) day.

            (d)      "Agreed Values" with respect to the Stock Options means 
                     the agreed values as set forth on Exhibit B attached
                     hereto and hereby made a part hereof.

            (e)      "Stock Options" means Horack's unexercised vested
                     incentive stock options on the date hereof as described
                     on Exhibit B hereto.

         2. RESIGNATION. Horack hereby resigns from all offices, committees and
positions he holds with the Company and its Affiliates, including but not
limited to the following: (a) a member of the Company's Board of Directors, (b)
Executive Vice President and Chief Information Officer of the Company, (c)
President and a member of the Board of Directors of Caronuts, Inc., (d) a member
of the Board of Directors of Vista Bakery, Inc., (e) a member of the Board of
Administrators of the Philip L. Van Every Foundation and (f) a member of the
Board of Administrators of the Lance Foundation. Horack will remain an employee
of the Company through December 28, 1996, the end of the Company's current
fiscal year and in such connection (i) shall perform only such duties and work
only such hours as shall be authorized or requested by the President of the
Company and (ii) shall be entitled to use the office he presently occupies and
reasonable secretarial assistance. Horack hereby resigns from employment with
the Company and its Affiliates effective December 28, 1996. If requested by the
Company, Horack will execute any additional resignation letters, forms or other
documents which acknowledge his resignation from such employment, positions,
committees and offices.

         3. PAYMENTS BY THE COMPANY.  Horack acknowledges that the Company has 
paid or provided to him all compensation and benefits





                                       2
<PAGE>   3

to which he was entitled through the date hereof.  In addition, the
Company agrees to pay or provide Horack with the following:

            (a)      Compensation and benefits to which Horack is otherwise
                     entitled as an employee of the Company at Horack's
                     current rate and status through December 28, 1996, in
                     accordance with the Company's generally applicable
                     policies and procedures;

            (b)      Payment in 1997 of any award otherwise due Horack as a 
                     participant in the Company's 1996 Annual Incentive Plan
                     at the "earned level" in accordance with the said plan;

            (c)      Fourteen Thousand Three Hundred Sixteen Dollars ($14,316) 
                     in lieu of four (4) weeks vacation payable in cash or 
                     equivalent on January 7, 1997;

            (d)      One Million Five Hundred Thirteen Thousand Five Hundred 
                     Sixty-three Dollars and 41/100 ($1,513,563.41), payable
                     in cash or equivalent on January 7, 1997;

            (e)      Possession of the Company automobile used by Horack in
                     connection with his employment through January 7, 1997
                     together with conveyance of title to said automobile on
                     said date or such earlier date following the Effective
                     Date upon election of Horack with reasonable prior notice
                     to the Company;

            (f)      The Agreed Values of the Stock Options, which remain
                     unexercised at the expiration of such Stock Options,
                     payment of said Agreed Values to be made upon the
                     expiration of such Stock Options (the date of which is
                     March 28, 1997);

            (g)      Medical insurance coverage for Horack until Horack
                     reaches age 60 (August 19, 2006) or his earlier death
                     under such terms and conditions as are most closely
                     comparable to the "Plan B" or HMO coverage option that is
                     currently provided Horack under the Company's group
                     medical plan and as shall be customarily provided by the
                     Company to the Company's executives from time to time
                     during such period.  During this period, Horack will be
                     entitled to obtain at his expense such optional coverages,
                     such as dental coverage and family/dependent medical
                     coverage, under the Company's employee insurance program
                     as are available for employees generally.  After age 60
                     Horack may elect to obtain at his expense coverage as a
                     "retiree" under such program, if any, as may then be
                     available to the Company's retired executives;


                                       3
<PAGE>   4

            (h)      Life insurance, accidental death and dismemberment
                     insurance and disability insurance for Horack until
                     Horack reaches age 60 (August 19, 2006) or his earlier
                     death under such terms and conditions that are reasonably
                     comparable to the coverages currently provided Horack
                     under the Company's plans for such insurance and as shall
                     be customarily provided by the Company to the Company's
                     executives from time to time during such period;

            (i)      Horack has vested interests under Company sponsored
                     Profit-Sharing and 401-K plans. Horack's vested
                     interest in these plans shall be paid when and as provided
                     in, and otherwise subject to, the terms, provisions and
                     conditions of said plans, and nothing in this Agreement
                     shall modify or override the terms, provisions or
                     conditions;

            (j)      The Company will provide Horack, at no expense to him,
                     outplacement services through Schwab-Carrese Associates
                     for a minimum period of three (3) months during 1997. 
                     Horack will have the option of determining when he wishes
                     to utilize such outplacement services during 1997. 
                     Moreover, upon expiration of the three month period, if
                     the Company determines that further outplacement services
                     would be appropriate, the Company will consider extending
                     payment for such services for an additional three to six
                     months;

            (k)      Title and possession of the lap top computer used by
                     Horack in connection with his employment together with
                     all operating software and software packages such as
                     Microsoft Office Suite, Lotus and similar programs,
                     delivery to be on December 28, 1996;

            (l)      The Company will reimburse Horack during 1997 for up
                     to One Thousand Dollars ($1,000) of reasonable out of
                     pocket expenses incurred by him for accounting services
                     related to tax planning upon submission to the Company of
                     reasonable documentation of such expenses;

            (m)      The Company will reimburse Horack annually until he
                     reaches age 60 (August 19, 2006) or his earlier death
                     for up to Three Hundred Dollars ($300) per year of
                     uninsured out of pocket expenses incurred by him for
                     physical medical examinations for him upon submission to
                     the Company of reasonable documentation of such expenses;
                     and

            (n)      The Company agrees to Indemnify and hold Horack
                     harmless from any claims asserted against him 




                                       4
<PAGE>   5

                     arising out of the prior performance of his duties with
                     the Company or its Affiliates to the same extent as the
                     Company indemnifies retired officers or directors of the
                     Company.

         3. CREDIT UNION LOANS. On or before December 28, 1996 Horack
will repay any amounts due from him to the Company's credit union.

         4. TERMINATION OF THE EMPLOYMENT AGREEMENT AND ALL OTHER BENEFITS.
Except as and to the extent expressly provided in this Agreement to the
contrary, the Employment Agreement is hereby terminated, and without limiting
the generality of the foregoing, the restrictions of Paragraph 3 of the
Employment Agreement shall be null and void. The Company and Horack acknowledge
and agree that all other benefits and perquisites related to or resulting from
Horack's employment and positions with the Company and its Affiliates, which are
not described and provided for in this Agreement, terminate on the Effective
Date, and that the Company has no further obligations with respect thereto.

         5. CONFIDENTIAL INFORMATION AND COMPANY PROPERTY. Horack acknowledges
that by reason of Horack's employment by the Company, Horack has had access to
certain Company "Trade Secrets" (as defined in the North Carolina Trade Secrets
Protection Act, N.C.G.S. ss.66-152) and confidential product formulations
(collectively "Confidential Information"). Horack agrees that he shall not
directly or indirectly use, reveal, disclose or remove from the Company's
premises Confidential Information or material containing Confidential
Information, without the prior written consent of the Company. In addition,
Horack agrees that he will turn over and return to the Company no later than
December 28, 1996 all property whatsoever of the Company now in his possession
(including keys and credit cards).

         6. EMPLOYMENT TAXES AND WITHHOLDINGS.

            (a)      Horack acknowledges and agrees that the Company shall
                     withhold from the payments and benefits described in
                     this Agreement all taxes, including income and employment
                     taxes, required to be so deducted or withheld under
                     applicable law.

            (b)      The Company will not withhold any Federal or State
                     income taxes from or with respect to the payments and
                     transfers described in Paragraphs 3(d), (e), (f), (g),
                     (h), (j), (k), (l) and (m) (the "Settlement Payments")
                     which are being expressly and directly made in settlement
                     of the Company's contractual obligations to Horack under
                     the terms of the Executive Employment Agreement.  Horack
                     will report all of the Settlement Payments as ordinary
                     income for Federal and State income tax purposes for the
                     calendar year in which he receives the Settlement
                     Payments, and Horack will pay all





                                       5
<PAGE>   6

                     appropriate income tax liabilities (including estimated
                     taxes, if any) due with respect thereto on timely returns
                     filed for such years.

            (c)      Neither Horack nor the Company shall withhold or pay
                     any Federal Insurance Contributions Act taxes ("FICA")
                     or other employment taxes from or with respect to the
                     Settlement Payments.  In the event that the Company later
                     reasonably determines that any such taxes should have been
                     withheld or were otherwise due with respect to the
                     Settlement Payments, then Horack agrees that he will pay
                     or reimburse to the Company the "employee's" share of such
                     taxes when such taxes are paid by the Company.

            (d)      The Company and Horack agree to notify each other with
                     respect to any inquiries or controversies relating to
                     withholding or employment taxes with respect to the
                     Settlement Payments and to cooperate with each other in
                     the defense and/or resolution of any issues which may be
                     raised with respect to their positions on these matters as
                     set forth in this Agreement.

         7. RELEASE OF THE COMPANY. Horack, on behalf of himself and his heirs,
personal representatives, successors and assigns, hereby releases and forever
discharges the Company and its Affiliates, and each and every one of their
respective present and former shareholders, directors, officers, employees and
agents, and each of their respective successors and assigns, from and against
any and all claims, demands, actions, causes of action, damages, costs and
expenses, including without limitation all "Employment-Related Claims," which
Horack now has or may have by reason of any thing occurring, done or omitted to
be done to the date of this Agreement; provided, however, this release shall not
apply to any claims which Horack may have for the payments or benefits expressly
provided for Horack in this Agreement. For purposes of this Agreement,
"Employment-Related Claims" means all rights and claims Horack has or may have:

              (i) related to his employment by or status as an employee of the
                  Company or any of its Affiliates or the termination of that
                  employment or status or to any employment practices and
                  policies of the Company, or its Affiliates; or

             (ii) under the federal Age Discrimination in Employment Act of
                  1967, as amended ("ADEA").

         8. SPECIAL ADEA WAIVER ACKNOWLEDGEMENTS.  HORACK ACKNOWLEDGES AND 
AGREES THAT HE HAS READ THIS AGREEMENT IN ITS ENTIRETY AND THAT THIS
AGREEMENT CONTAINS A GENERAL RELEASE OF ALL KNOWN AND UNKNOWN CLAIMS, INCLUDING
RIGHTS AND CLAIMS ARISING UNDER




                                       6
<PAGE>   7

THE FEDERAL AGE DISCRIMINATION IN EMPLOYMENT ACT OF 1967, AS AMENDED ("ADEA"). 
HORACK FURTHER ACKNOWLEDGES AND AGREES THAT:

            (a)      THIS AGREEMENT DOES NOT RELEASE, WAIVE OR DISCHARGE
                     ANY RIGHTS OR CLAIMS THAT MAY ARISE AFTER THE DATE OF
                     THIS AGREEMENT;

            (b)      HE IS ENTERING INTO THIS AGREEMENT AND RELEASING,
                     WAIVING AND DISCHARGING RIGHTS OR CLAIMS ONLY IN
                     EXCHANGE FOR CONSIDERATION WHICH HE IS NOT ALREADY
                     ENTITLED TO RECEIVE;

            (c)      HE HAS BEEN ADVISED, AND IS BEING ADVISED IN THIS
                     AGREEMENT, TO CONSULT WITH AN ATTORNEY BEFORE EXECUTING
                     THIS AGREEMENT AND IS EXECUTING THIS AGREEMENT WITH THE
                     ADVICE OF COUNSEL;

            (d)      HE HAS BEEN ADVISED, AND IS BEING ADVISED IN THIS
                     AGREEMENT, THAT HE HAS UP TO TWENTY-ONE DAYS (21) DAYS
                     WITHIN WHICH TO CONSIDER THIS AGREEMENT AND THAT IF HE
                     EXECUTES THIS AGREEMENT PRIOR TO THE EXPIRATION OF THE
                     TWENTY-ONE (21) DAY PERIOD, THEN HE EXPRESSLY WAIVES HIS
                     RIGHTS WITH RESPECT TO THE REMAINING TIME AND THAT THE
                     AGREEMENT WILL BECOME EFFECTIVE FOLLOWING THE EXPIRATION
                     OF THE SEVEN (7) DAY PERIOD REFERRED TO IN PARAGRAPH 8 (e)
                     BELOW; AND

            (e)      HE IS AWARE THAT THIS AGREEMENT WILL NOT BECOME
                     EFFECTIVE OR ENFORCEABLE UNTIL SEVEN (7) DAYS FOLLOWING
                     HIS EXECUTION OF THIS AGREEMENT AND THAT HE MAY REVOKE
                     THIS AGREEMENT AT ANY TIME DURING SUCH PERIOD BY
                     DELIVERING (OR CAUSING TO BE DELIVERED) TO THE PRINCIPAL
                     OFFICE OF THE COMPANY NOTICE OF HIS REVOCATION OF THIS
                     AGREEMENT NO LATER THAN 5:00 P.M. EASTERN TIME ON THE
                     SEVENTH (7TH) FULL DAY FOLLOWING HIS EXECUTION OF THIS
                     AGREEMENT.

         9. CONFIDENTIALITY OF THIS AGREEMENT; EMPLOYMENT REFERENCE. Horack
shall not at any time, directly or indirectly, discuss with or disclose to
anyone (other than to members of his immediate family, his attorney, his tax
advisors and the appropriate taxing authorities or as otherwise required by law
[hereinafter "Qualified Persons"]) the terms of this Agreement, including the
amounts payable hereunder. Horack further agrees that he shall not discuss with
anyone other than Qualified Persons the circumstances surrounding the
termination of his employment. If any person asks Horack about the above
matters, he will simply say that he elected early retirement and resigned from
the Company and all issues relating to his employment have been resolved. Horack
further agrees that for a period of five (5) years from the Effective Date, he
will refrain from making derogatory comments about the Company or its agents or
affiliates to the Company's customers, suppliers or employees. The Company
agrees that for a period of five (5) 




                                       7
<PAGE>   8

years from the Effective Date, the Company and its officers will likewise
refrain from making derogatory comments about Horack to the Company's
customers, suppliers or employees. The Company further agrees that if any
person makes inquiry concerning Horack, the Company will advise such person
only as to the dates of Horack's employment with the Company, the positions
held and that he elected early retirement and voluntarily resigned from the
Company.

        10. APPLICABLE LAW. This Agreement is made and executed with the 
intention that the construction, interpretation and validity hereof shall be
determined in accordance with and governed by the laws of the State of North
Carolina.

        11. BINDING EFFECT. This Agreement shall be binding upon and inure to 
the benefit of the Company, its successors and assigns. This Agreement shall
be binding upon and inure to the benefit of Horack, his heirs, executors and
administrators.

        12. ENTIRE AGREEMENT. This Agreement constitutes the entire agreement
between the parties with respect to the subject matter hereof and supersedes
and cancels all prior or contemporaneous oral or written agreements and
understandings between them with respect to the subject matter hereof.

        IN WITNESS WHEREOF, the Company has caused this Agreement to be signed
by its duly authorized officers and its corporate seal to be hereunto affixed,
and Horack has hereunto set his hand and seal, all as of the day and year first
above written.

                                     LANCE, INC.

[CORPORATE SEAL]

ATTEST:                              By:  /s/ Paul A. Stroup, III
                                          ----------------------------------
                                          Paul A. Stroup, III
/s/ James W. Helms, Jr.                   President
- ------------------------------
Secretary


                                           /s/ Thomas B. Horack        [SEAL]
                                          -----------------------------
                                           Thomas B. Horack


                                       8
<PAGE>   9


                                    EXHIBIT B
                                       TO
                              RETIREMENT AGREEMENT





<PAGE>   1

                                                                     EXHIBIT 13

                       [KPMG PEAT MARWICK LLP LETTERHEAD]

           Suite 2800
           Two First Union Center
           Charlotte, NC 28282-8290

INDEPENDENT AUDITORS' REPORT

                                                                               
The Board of Directors and Stockholders
Lance, Inc.:

We have audited the accompanying consolidated balance sheets of Lance, Inc. and
subsidiaries as of December 28, 1996 and December 30, 1995 and the related
statements of consolidated income and retained earnings and consolidated cash
flows for each of the fiscal years in the three-year period ended December 28,
1996. These consolidated financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Lance, Inc. and its
subsidiaries as of December 28, 1996 and December 30, 1995, and the results of
their operations and their cash flows for each of the fiscal years in the
three-year period ended December 28, 1996 in conformity with generally accepted
accounting principles.

As discussed in Notes 1 and 3 to the consolidated financial statements, the
Company adopted the provisions of the Financial Accounting Standards Board's
Statement of Financial Accounting Standards No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of,"
during the fiscal year ended December 30, 1995.

As discussed in Notes 1 and 4 to the consolidated financial statements, the
Company adopted the provisions of the American Institute of Certified Public
Accountants' Statement of Position 93-7, "Reporting on Advertising Costs," and
the provisions of the Financial Accounting Standards Board's Statement of
Financial Accounting Standards No. 115, "Accounting for Certain Investments in
Debt and Equity Securities," during the fiscal year ended December 31, 1994.



February 18, 1997                                          /s/
                                                           KPMG PEAT MARWICK LLP


<PAGE>   2


CONSOLIDATED BALANCE SHEETS

December 28, 1996 and December 30, 1995
(In thousands, except share data)


<TABLE>
<CAPTION>
ASSETS                                                                   NOTES             1996            1995                    
- -----------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>             <C>              <C>
CURRENT ASSETS:
Cash and cash equivalents                                                                $32,272          $12,585
Marketable securities                                                     4               25,482           31,909
Accounts receivable (less allowance for doubtful accounts
    of $867 in 1996 and $727 in 1995, respectively)                                       29,542           28,585
Inventories                                                               2               22,175           32,521
Accrued interest receivable                                                                  468              493
Refundable income taxes                                                                    4,765            4,765
Deferred income tax benefit                                               7                7,099            7,327
- -----------------------------------------------------------------------------------------------------------------
Total current assets                                                                     117,038          118,185
- -----------------------------------------------------------------------------------------------------------------
PROPERTY, NET                                                             3              124,124          126,656
- -----------------------------------------------------------------------------------------------------------------
OTHER ASSETS:
Deposits                                                                                   2,069            2,345
Notes receivable, prepayments, etc.                                                        3,974            4,159
- -----------------------------------------------------------------------------------------------------------------
Total other assets                                                                         6,043            6,504
- -----------------------------------------------------------------------------------------------------------------
TOTAL                                                                                   $247,205         $251,345
- -----------------------------------------------------------------------------------------------------------------
LIABILITIES AND STOCKHOLDERS' EQUITY                                      5
- -----------------------------------------------------------------------------------------------------------------
CURRENT LIABILITIES:
Accounts payable                                                                          $7,050           $6,432
Accrued compensation                                                     10               14,636           14,218
Accrued profit-sharing retirement plan                                    9                4,543            1,351
Accrued income taxes                                                      7                  129
Accrual for insurance claims                                              1                3,899            4,302
Other payables and accrued liabilities                                                     5,491            4,564
- -----------------------------------------------------------------------------------------------------------------
Total current liabilities                                                                 35,748           30,867
- -----------------------------------------------------------------------------------------------------------------
OTHER LIABILITIES AND DEFERRED CREDITS:
Deferred income taxes                                                     7                6,553            4,133
Accrued postretirement health care costs                                  8               10,034            8,808
Accrual for insurance claims                                              1                6,458            7,120
Supplemental retirement benefits                                                           3,550            3,874
- -----------------------------------------------------------------------------------------------------------------
Total other liabilities and deferred credits                                              26,595           23,935
- -----------------------------------------------------------------------------------------------------------------
STOCKHOLDERS' EQUITY:                                                   6,9
Common stock, $.83 1/3 par value (authorized: 75,000,000
    shares; issued and outstanding: 29,888,265 shares in 1996,
    30,337,265 shares in 1995)                                                            24,907           25,281
Retained earnings                                                                        159,700          170,964
Net unrealized gain on marketable securities                              4                  255              298
- -----------------------------------------------------------------------------------------------------------------
Total stockholders' equity                                                               184,862          196,543
- -----------------------------------------------------------------------------------------------------------------
TOTAL                                                                                   $247,205         $251,345
- -----------------------------------------------------------------------------------------------------------------
</TABLE>

See notes to consolidated financial statements.
<PAGE>   3


STATEMENTS OF CONSOLIDATED INCOME AND
RETAINED EARNINGS

For the Fiscal Years Ended December 28, 1996, December 30, 1995 and December
31, 1994 
(In thousands, except per share data)

<TABLE>
<CAPTION>
                                                                      1996              1995              1994
                                                       NOTES       (52 WEEKS)        (52 Weeks)        (53 Weeks)
- -----------------------------------------------------------------------------------------------------------------
<S>                                                    <C>        <C>               <C>                <C>
NET SALES AND OTHER OPERATING REVENUE                             $   474,872        $  477,468        $ 487,982
- -----------------------------------------------------------------------------------------------------------------
COST OF SALES AND OPERATING EXPENSES:
Cost of sales                                            2            232,715           240,624          238,127
Selling and delivery                                                  179,637           187,857          183,164
General and administrative                                             24,507            21,367           20,722
Provisions for employees' profit-sharing
    retirement plan                                      9              4,477             4,849            5,975
Loss from restructuring and impairment                 3, 10                             35,897
- -----------------------------------------------------------------------------------------------------------------
Total                                                                 441,336           490,594          447,988
- -----------------------------------------------------------------------------------------------------------------
PROFIT (LOSS) FROM OPERATIONS                                          33,536           (13,126)          39,994

OTHER INCOME, NET (INCLUDING INTEREST INCOME OF
    $2,221 IN 1996, $2,036 IN 1995,
    and $2,054 in 1994)                                                 7,244             3,026            4,333
- -----------------------------------------------------------------------------------------------------------------
INCOME (LOSS) BEFORE INCOME TAXES                                      40,780           (10,100)          44,327
- -----------------------------------------------------------------------------------------------------------------
INCOME TAX EXPENSE (BENEFIT):                            7
Current                                                                13,703            13,477           18,092
Deferred                                                                2,485           (16,638)            (749)
- -----------------------------------------------------------------------------------------------------------------
Total                                                                  16,188            (3,161)          17,343
- -----------------------------------------------------------------------------------------------------------------
NET INCOME (LOSS)                                                      24,592            (6,939)          26,984


RETAINED EARNINGS AT BEGINNING OF FISCAL YEAR                         170,964           208,800          221,205
- -----------------------------------------------------------------------------------------------------------------
Total                                                                 195,556           201,861          248,189
- -----------------------------------------------------------------------------------------------------------------
Cash dividends                                                        (28,879)          (29,183)         (29,583)
Retirement of common stock                               6             (6,977)           (1,858)          (9,802)
Stock options exercised                                6, 9                                 144               (4)
- -----------------------------------------------------------------------------------------------------------------
RETAINED EARNINGS AT END OF FISCAL YEAR                           $   159,700       $   170,964       $  208,800
- -----------------------------------------------------------------------------------------------------------------

PER SHARE AMOUNTS:                                       1
    Net income (loss)                                             $      0.82       $     (0.23)      $     0.88
                                                                         ====            ======             ====
    Cash dividends                                                $      0.96       $      0.96       $     0.96
                                                                         ====            ======             ====
- -----------------------------------------------------------------------------------------------------------------
</TABLE>

See notes to consolidated financial statements.

<PAGE>   4
STATEMENTS OF CONSOLIDATED CASH FLOWS                                     
                                                                          
For the Fiscal Years Ended December 28, 1996, December 30, 1995 and December 
31, 1994 
(In thousands)                            
                                                                             
<TABLE>                                                                      
<CAPTION>                                                                                                                 
                                                                                  1996         1995        1994           
                                                                                (52 WEEKS)  (52 Weeks)   (53 Weeks)       
- -------------------------------------------------------------------------------------------------------------------       
<S>                                                                              <C>          <C>         <C>              
OPERATING ACTIVITIES:                                                                                                     
Net income (loss)                                                                $24,592      $(6,939)    $26,984          
Adjustments to reconcile net income (loss) to cash provided                                                               
  by operating activities:                                                                                                
    Depreciation                                                                  20,295       24,626      24,544         
    Impairment of fixed assets                                                                 29,368                     
    (Gain) loss on sale of property                                               (1,953)       1,505         397         
    Deferred income taxes                                                          2,485      (16,637)       (749)        
    Other, net                                                                        32        4,387         750         
Changes in operating assets and liabilities:                                                                              
    (Increase) decrease in accounts receivable                                      (932)       1,676      (1,249)        
    Decrease (increase) in refundable income taxes                                 4,765       (2,806)       (209)        
    Decrease (increase) in inventory                                              10,346        6,431      (5,279)        
    Increase (decrease) in accounts payable                                          618       (2,140)      1,665         
    Increase (decrease) in accrued income taxes                                      129         (461)        323         
    Increase in other payables and accrued liabilities                             4,374        9,011         362         
- ------------------------------------------------------------------------------------------------------------------         
Net cash flow from operating activities                                           64,751       48,021      47,539         
- ------------------------------------------------------------------------------------------------------------------        
INVESTING ACTIVITIES:                                                                                                     
Purchases of property and equipment                                              (19,499)     (17,974)    (17,941)        
Machinery deposits                                                                   276       (2,010)      1,961         
Proceeds from sale of property                                                     3,689        1,209       1,249         
Purchases of marketable securities                                               (10,276)      (9,156)    (25,849)        
Maturities of marketable securities                                               11,917        3,274       8,161         
Sales of marketable securities                                                     4,747        7,436      17,130         
Other, net                                                                           312         (202)        249         
- ------------------------------------------------------------------------------------------------------------------        
Net cash used in investing activities                                             (8,834)     (17,423)    (15,040)        
- ------------------------------------------------------------------------------------------------------------------        
FINANCING ACTIVITIES:                                                                                                     
Dividends paid                                                                   (28,879)     (29,183)    (29,583)        
Purchases of common stock, net                                                    (7,351)      (1,794)    (10,280)        
- ------------------------------------------------------------------------------------------------------------------        
Net cash used in financing activities                                            (36,230)     (30,977)    (39,863)        
- ------------------------------------------------------------------------------------------------------------------        
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                  19,687         (379)     (7,364)        
CASH AND CASH EQUIVALENTS AT BEGINNING OF FISCAL YEAR                             12,585       12,964      20,328         
- ------------------------------------------------------------------------------------------------------------------        
CASH AND CASH EQUIVALENTS AT END OF FISCAL YEAR                                  $32,272      $12,585     $12,964         
- ------------------------------------------------------------------------------------------------------------------        
SUPPLEMENTAL INFORMATION:                                                                                                 
Cash paid for income taxes                                                       $10,829      $16,743     $17,978         
- ------------------------------------------------------------------------------------------------------------------        
See notes to consolidated financial statements.                                                                           
</TABLE> 
         
<PAGE>   5
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.   OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

The accompanying financial statements include in consolidation the accounts of
Lance, Inc. and its wholly-owned subsidiaries (the Company). All material
intercompany items have been eliminated. For purposes of comparability, certain
1995 and 1994 amounts shown in the accompanying consolidated financial
statements have been reclassified to conform with the 1996 presentation.

OPERATIONS

The Company manufactures and purchases snack foods and bakery products which
are sold and distributed through the Company's own sales organization to
convenience stores, supermarkets, discount stores, restaurants, wholesale
grocery distributors, and similar establishments, and also in schools, office
buildings, manufacturing plants, and similar locations through the operation of
Company vending machines. Sales are concentrated primarily in the Southeastern
and Midwestern United States. The Company's policy is to recognize a sale at
the time the product is delivered to the customer.

CASH AND CASH EQUIVALENTS

The Company considers all highly liquid investments purchased with an original
maturity of three months or less to be cash equivalents.

CASH, MARKETABLE SECURITIES, ACCOUNTS AND
NOTES RECEIVABLE AND ACCOUNTS PAYABLE

The carrying amount of cash, accounts and notes receivable and accounts payable
approximate fair value.

Marketable securities at December 28, 1996 are principally instruments of the
U.S. government and its agencies, of state governments, and of municipalities.
Debt and marketable equity securities are classified in one of three
categories: trading, available-for-sale, or held-to-maturity. Trading
securities are bought and held principally for the purpose of selling them in
the near term. Held-to-maturity securities are those securities which the
Company has the ability and intent to hold until maturity. All other securities
not included in trading or held-to-maturity are classified as
available-for-sale. The Company did not have any securities classified as
trading or held-to-maturity at December 28, 1996 and December 30, 1995.

Available-for-sale securities are recorded at fair value. Unrealized holding
gains and losses, net of the related income tax effect, on available-for-sale
securities are excluded from earnings and are reported as a separate component
of stockholders' equity until realized.

Dividend and interest income are recognized when earned. Realized gains and
losses for securities classified as available-for-sale are included in earnings
and are derived using the specific identification method for determining the
cost of securities sold.

A decline in the market value of any marketable security below cost that is
deemed other than temporary is charged to earnings, resulting in the
establishment of a new cost basis for the security.
<PAGE>   6


INVENTORIES

Inventories are valued at the lower of cost or market; 77% of the cost of the
inventories in 1996 and 79% in 1995 was determined using the last-in, first-out
(LIFO) method and the remainder was determined using the first-in, first-out
(FIFO) method.

DEPRECIATION AND PROPERTY

Depreciation is computed over estimated useful lives of depreciable property,
using the straight-line method, generally as follows:

<TABLE>
              <S>                                     <C>
              Land improvements                          20 years
              Buildings                               20-50 years
              Machinery and equipment                  5-12 years
              Vending machines on location                8 years
              Trucks and automobiles                    3-9 years
              Furniture and fixtures                     10 years
</TABLE>

Property is recorded at cost less accumulated depreciation with the exception
of assets held for disposal which are recorded at their estimated fair value.
Upon retirement or disposal of any item of property, the cost is removed from
the property account and the accumulated depreciation applicable to such item
is removed from accumulated depreciation.  Major renewals and betterments are
capitalized, maintenance and repairs are expensed as incurred, and gains and
losses on dispositions are reflected in income.

The Company adopted the provisions of Statement of Financial Accounting
Standards (SFAS) No. 121, "Accounting for the Impairment of Long-Lived Assets
and for Long-Lived Assets to be Disposed Of," during the fiscal year ended
December 30, 1995.  This Statement requires that long-lived assets and certain
identifiable intangibles be reviewed for impairment whenever events or changes
in circumstances indicate that the carrying amount of an asset may not be
recoverable.  Recoverability of assets to be held and used is measured by a
comparison of the carrying amount of an asset to future net cash flows expected
to be generated by the asset.  If such assets are considered to be impaired,
the impairment to be recognized is measured by the amount by which the carrying
amount of the assets exceed the fair value of the assets.  Assets to be
disposed of are reported at the lower of the carrying amount or fair value less
cost to sell.

EMPLOYMENT AGREEMENTS

The Company has entered into employment agreements, which include supplemental
retirement benefits, with certain officers. Provision for these benefits, made
over the period of employment of such officers, was $278,000 in 1996, $364,000
in 1995, and $296,000 in 1994.

DERIVATIVE FINANCIAL INSTRUMENTS

The Company has only limited involvement with derivative financial instruments
and does not use them for trading purposes. The Company uses futures contracts
to hedge the effects of fluctuations in the price of flour.  These transactions
meet the requirements for hedge accounting, including designation to specific
inventory amounts and probable future purchases, and high correlation.  Gains
or losses on futures contracts are recognized in the measurement of the
transaction being hedged.  The amount of futures contracts and related gains
and losses outstanding at December 28, 1996 and December 30, 1995 was not
material.

INCOME TAXES

Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to the taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rate is recognized in income in the
period that includes the enactment date. Refundable income taxes result from an
overpayment of estimated taxes.
<PAGE>   7


INSURANCE CLAIMS

The accrual for insurance claims represents the estimated liability outstanding
on actual claims reported and an estimate of claims incurred but not yet
reported. During the year ended December 30, 1995, the Company modified its
assumptions for future cost increases of incurred but unpaid workers'
compensation, auto, general and product liability insurance claims. The result
was a change in accounting estimate which increased insurance expense by
$2,958,000 and reduced net income and net income per share by $1,923,000 and
$.06 respectively, in 1995.

POSTRETIREMENT PLAN

The Company has a defined benefit health care plan for substantially all
retirees and employees.  The Company measures the costs of its obligation based
on its best estimate. The net periodic costs are recognized as employees
perform the services necessary to earn the postretirement benefits.

EARNINGS PER SHARE

Earnings per share amounts for the fiscal years ended December 28, 1996,
December 30, 1995 and December 31, 1994 were computed based on 30,075,166;
30,399,534; and 30,774,472 weighted average shares of common stock outstanding,
respectively. The dilutive effect of stock options is not material.

ADVERTISING COSTS

Effective at the beginning of fiscal 1994, the Company changed its method of
accounting for advertising costs to comply with the American Institute of
Certified Public Accountants' Statement of Position (SOP) 93-7, "Reporting on
Advertising Costs."  SOP 93-7 requires that the Company report the costs of all
advertising in the periods in which the costs are incurred or the first time
the advertising takes place, except for certain direct-response advertising
that results in probable and measurable future economic benefits.
Direct-response advertising is to be capitalized and amortized over its
expected period of future benefit.

Previously, the Company capitalized all advertising costs and amortized them
over a period of one to three years. The majority of the Company's advertising
costs do not qualify as direct-response advertising. The Company has elected,
under SOP 93-7, to expense non-qualifying costs as they are incurred. The
effect of the change in accounting method increased advertising expense by
$753,000 and reduced net income and net income per share by $490,000 and $.02
respectively, in 1994.

Advertising expense was $6,382,000, $6,577,000 and $4,646,000 for the fiscal
years 1996, 1995 and 1994, respectively.

STOCK OPTION PLAN

Prior to December 31, 1995, the Company accounted for its stock option plan in
accordance with the provisions of Accounting Principles Board ("APB") Opinion
No. 25, "Accounting for Stock Issued to Employees," and related
interpretations.  As such, compensation expense would be recorded on the date
of grant only if the current market price of the underlying stock exceeded the
exercise price.  On December 31, 1995, the Company adopted SFAS No. 123,
"Accounting for Stock-Based Compensation," which permits entities to recognize
as expense over the vesting period the fair value of all stock-based awards on
the date of grant.  Alternatively, SFAS No. 123 also allows entities to
continue to apply the provisions of APB Opinion No. 25 and provide pro forma
net income and pro forma earnings per share disclosures for employee stock
option grants made in 1995 and future years as if the fair-value-based method
defined in SFAS No. 123 had been applied.  The Company has elected to continue
to apply the provisions of APB Opinion No. 25 and provide the pro forma
disclosure provisions of SFAS No. 123.

USE OF ESTIMATES

Management of the Company has made a number of estimates and assumptions
relating to the reporting of assets and liabilities and the disclosure of
contingent assets and liabilities to prepare these financial statements in
conformity with generally accepted accounting principles.  Actual results could
differ from those estimates.
<PAGE>   8



2.   INVENTORIES

Inventories at December 28, 1996 and December 30, 1995 consisted of (in
thousands):

<TABLE>
<CAPTION>
                                                                                        1996            1995
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                                   <C>             <C>
Finished goods                                                                         $14,600         $16,501
Goods in process                                                                            52              21
Raw materials                                                                            6,784          15,350
Supplies, etc.                                                                           6,926           7,128
- -------------------------------------------------------------------------------------------------------------- 
Total inventories at FIFO cost                                                          28,362          39,000
Less: Adjustment to reduce FIFO cost to LIFO cost                                       (6,187)         (6,479)
- -------------------------------------------------------------------------------------------------------------- 
Total inventories                                                                      $22,175         $32,521
- -------------------------------------------------------------------------------------------------------------- 

3.   PROPERTY

Property at December 28, 1996 and December 30, 1995 consisted of (in thousands):
                                                                                        1996            1995
- -------------------------------------------------------------------------------------------------------------- 
Land and land improvements                                                             $11,312         $11,287
Buildings                                                                               60,905          60,834
Machinery and equipment                                                                 98,735          99,346
Vending machines on location                                                            83,981          95,164
Trucks and automobiles                                                                  28,101          28,633
Furniture and fixtures                                                                   3,409           3,427
Assets held for disposal                                                                10,425          11,256
Construction in progress                                                                 7,185           1,834 
- --------------------------------------------------------------------------------------------------------------
Total                                                                                  304,053         311,781
Accumulated depreciation                                                              (179,929)       (185,125)
- -------------------------------------------------------------------------------------------------------------- 
Property, net                                                                         $124,124        $126,656
- -------------------------------------------------------------------------------------------------------------- 
</TABLE>

During 1995, the Company determined that certain fixed assets at its Columbia,
South Carolina and Greenville, Texas manufacturing facilities were impaired.
The impairment was the result of a restructuring of the Company's operations
(note 10) which included the closing of the Columbia and Greenville facilities.
Fair value of the impaired assets was determined through third-party
appraisals.

The total amount of the impairment losses for the year ended December 30, 1995
was $29,368,000. These losses are included as a component of restructuring and
impairment expense in the accompanying 1995 statement of consolidated income
and retained earnings. During 1996, the Company sold impaired assets with a
carrying value of $260,000 which resulted in a gain of approximately $957,000.
The remaining impaired assets have a carrying value of approximately
$10,425,000 and $11,256,000 at December 28, 1996 and December 30, 1995 and are
included in property as assets held for disposal. Subsequent to December 28,
1996 the Company entered into a contract to sell the Columbia facility for
approximately $6,400,000, which exceeds the carrying value of the assets. The
expected disposal date of the remaining assets is not presently determinable.
The amounts the Company will ultimately realize through sale or abandonment of
these assets held for disposal could differ materially in the near term from
amounts assumed in arriving at the carrying value of these assets.
<PAGE>   9



4.   MARKETABLE SECURITIES

At December 28, 1996 and December 30, 1995, the Company has classified all
investments as available-for-sale.

The amortized cost, gross unrealized holding gains, gross unrealized holding
losses and fair value of the available-for- sale securities by major security
type at December 28, 1996 and December 30, 1995 were as follows (in thousands):

<TABLE>
<CAPTION>
                                                                      Gross          Gross
                                                                   Unrealized      Unrealized
                                                     Amortized       Holding        Holding
                                                        Cost          Gains          Losses       Fair Value
- ---------------------------------------------------------------------------------------------------------------
<S>                                                   <C>             <C>             <C>          <C>
At December 28, 1996:
      U.S. government agencies                        $  6,981        $  11           $ (11)       $  6,981
      Municipal obligations                             18,023           84              (9)         18,098
      Equity securities                                     58          349              (4)            403
- ---------------------------------------------------------------------------------------------------------------
Total                                                 $ 25,062        $ 444           $ (24)       $ 25,482
- ---------------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------------------
At December 30, 1995:
      U.S. government agencies                        $  5,975        $  12           $  (5)       $  5,982
      Municipal obligations                             25,578          168             (44)         25,702
      Equity securities                                     58          167                             225
- ---------------------------------------------------------------------------------------------------------------
Total                                                 $ 31,611        $ 347           $ (49)       $ 31,909
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

Maturities of investment securities classified as available-for-sale were as
follows at December 28, 1996 (in thousands):
<TABLE> 
                                                                                   Amortized         Fair 
                                                                                      Cost           Value
- ---------------------------------------------------------------------------------------------------------------
<S>   <C>                                                                           <C>             <C>
      Due within one year                                                           $ 8,482         $ 8,484
      Due after one year through five years                                          16,522          16,595
      Equity securities                                                                  58             403
- ---------------------------------------------------------------------------------------------------------------
Total                                                                               $25,062         $25,482
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

Proceeds from sales of marketable securities were $4,747,000 and $7,436,000 in
1996 and 1995, respectively and related net realized gains (losses) included in
income were $61,000 and ($30,000) in 1996 and 1995, respectively. The net
change in the unrealized gain on marketable securities classified as
available-for-sale included as a component of equity was a (decrease)  increase
of ($43,000) and $965,000 for the years ended December 28, 1996 and December
30, 1995 respectively.

5.   COMMITMENTS AND CONTINGENCIES

At December 28, 1996 the Company had an unsecured bank line of credit of
$5,000,000 against which there have been no borrowings.

The Company and its subsidiaries lease certain facilities and equipment under
contracts classified as operating leases.  Commitments under leases with terms
extending beyond one year are not material. Rental expense was $4,426,000 in
1996, $4,481,000 in 1995 and $4,711,000 in 1994.

The Company and its subsidiaries have sundry claims and other lawsuits pending
against them and also have certain guarantees which were made in the ordinary
course of business.  It is not possible to determine with any certainty the
ultimate liability, if any, of the Company in any of these matters, but in the
opinion of management, their outcome should have no material adverse effect
upon the financial condition of the Company.
<PAGE>   10


6.   STOCKHOLDERS' EQUITY

Common stock outstanding at year-end was as follows:
<TABLE>
<CAPTION>
                                                                                                  PAR VALUE
                                                                                   SHARES     (IN THOUSANDS)
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>                 <C>
Common stock outstanding at December 25, 1993                                     31,001,185          $25,835
Exercise of stock options                                                              4,222                3
Retirement of common stock                                                          (572,000)            (477)
- -------------------------------------------------------------------------------------------------------------- 
Common stock outstanding at December 31, 1994                                     30,433,407           25,361
Exercise of stock options                                                             13,858               12
Retirement of common stock                                                          (110,000)             (92)
- -------------------------------------------------------------------------------------------------------------- 
Common stock outstanding at December 30, 1995                                     30,337,265           25,281
Exercise of stock options
Retirement of common stock                                                          (449,000)            (374)
- -------------------------------------------------------------------------------------------------------------- 
Common stock outstanding at December 28, 1996                                     29,888,265          $24,907
- -------------------------------------------------------------------------------------------------------------- 
</TABLE>

7.   INCOME TAXES

Income tax expense (benefit) consists of the following (in thousands):

<TABLE>
<CAPTION>
                                                                  1996                 1995            1994
- ---------------------------------------------------------------------------------------------------------------
<S>                                                              <C>                 <C>              <C>
Current:
    Federal                                                      $11,133             $11,024          $14,545
    State and local                                                2,570               2,453            3,547
- -------------------------------------------------------------------------------------------------------------- 
Total current                                                     13,703              13,477           18,092
- -------------------------------------------------------------------------------------------------------------- 
Deferred:
    Federal                                                        2,162             (14,644)            (584)
    State and local                                                  323              (1,994)            (165)
- -------------------------------------------------------------------------------------------------------------- 
Total deferred                                                     2,485             (16,638)            (749)
- -------------------------------------------------------------------------------------------------------------- 
Total income tax expense (benefit)                               $16,188             $(3,161)         $17,343
- -------------------------------------------------------------------------------------------------------------- 
</TABLE>

A reconciliation of income taxes computed using the statutory rates to income
tax (benefit) expense follows (in thousands):

<TABLE>
<CAPTION>
                                                                  1996                 1995            1994
- ---------------------------------------------------------------------------------------------------------------
<S>                                                              <C>                <C>               <C>
Statutory income tax rate                                            35%                  35%              35%
Income taxes at statutory tax rate                               $14,273            $ (3,535)         $15,515
Increase (decrease) in taxes resulting from:
    State and local income taxes,
      net of federal income tax benefit                            1,945                 298            2,198
    Tax exempt interest                                             (373)               (339)
    Miscellaneous items, net                                         343                 415             (370)
- -------------------------------------------------------------------------------------------------------------- 
Income tax (benefit) expense                                     $16,188            $ (3,161)         $17,343
- --------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>   11


The tax effects of temporary differences that give rise to significant portions
of the deferred tax assets and deferred tax liabilities at December 28, 1996
and December 30, 1995 are presented below (in thousands):

<TABLE>
<CAPTION>
                                                                                         1996          1995
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>            <C>
Deferred tax assets:
      Accrued postretirement costs                                                  $   3,948     $   3,466
      Insurance, principally due to accrual for financial statement
         purposes                                                                       3,314         3,903
      Compensated absences, principally due to accrual for financial
         statement purposes                                                             2,257         2,034
      Deferred compensation, principally due to
         accrual for financial statement purposes                                       1,399         1,527
      Amounts deductible when paid for tax purposes, accrued for
         financial reporting purposes                                                   1,297           379
      Inventories, principally due to additional costs capitalized for tax
         purposes                                                                       1,194         1,903
      Net state operating loss carryforwards                                              670           676
      Accounts receivable, principally due to allowance for
         doubtful accounts                                                                306           254
      Restructuring charges, deductible when paid for tax purposes,
         accrued for financial statement purposes                                         292         1,880
      Other payroll costs, principally due to accrual for financial
         statement purposes                                                               112           116
      Other                                                                                              25
- -----------------------------------------------------------------------------------------------------------    
Total gross deferred tax assets                                                        14,789        16,163

Less valuation allowance                                                                 (670)         (676)
- -----------------------------------------------------------------------------------------------------------    
Net deferred tax assets                                                                14,119        15,487

Deferred tax liabilities:
      Plant and equipment, principally due to differences in
         depreciation, net of impairment                                              (13,411)      (12,020)
      Other                                                                              (162)         (273)
- -----------------------------------------------------------------------------------------------------------    
Total gross deferred tax liabilities                                                  (13,573)      (12,293)
- -----------------------------------------------------------------------------------------------------------     
Total net deferred tax assets                                                      $      546     $   3,194
- -----------------------------------------------------------------------------------------------------------    
</TABLE>

The net deferred tax assets at December 28, 1996 and December 30, 1995 are
shown on the accompanying financial statements as follows:

<TABLE>
<CAPTION>
                                                                                         1996          1995
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                                  <C>            <C>
Current deferred tax assets                                                           $ 7,099       $ 7,327
Noncurrent deferred tax liabilities                                                    (6,553)       (4,133)
- ---------------------------------------------------------------------------------------------------------------
Total net deferred tax assets                                                        $    546       $ 3,194
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

The decrease in the total valuation allowance for the years ended December 28,
1996 and December 30, 1995 was $6,000 and $8,000, respectively.  These
decreases represent the net utilization of the net state operating loss
carryforwards in 1996 and 1995. Based on the Company's historical and current
earnings, management believes it is more likely than not that the Company will
realize the benefit of the remaining deferred tax assets that are not covered
by the valuation allowance.

At December 28, 1996, the Company has net operating loss carryforwards for
state income tax purposes which are available to offset future state taxable
income, if any. These net operating losses begin expiring in 2007.
<PAGE>   12


8.   POSTRETIREMENT BENEFITS OTHER THAN PENSIONS

The Company provides postretirement medical benefits for retirees and their
spouses to age 65. Retirees pay contributions toward medical coverage based on
the medical plan and coverage they select. The Company's postretirement health
care plan currently is not funded.

The following table presents the plan's accumulated postretirement benefit
obligation reconciled with amounts recognized in the Company's consolidated
balance sheet as of December 28, 1996 and December 30, 1995 (in thousands):

<TABLE>
<CAPTION>
                                                                                   1996              1995
- -----------------------------------------------------------------------------------------------------------
<S>                                                                            <C>                 <C>
Accumulated postretirement benefit obligation:                                 
      Retirees                                                                 $ (1,424)           $   (845)
      Fully eligible active plan participants                                    (1,508)             (1,538)
      Other active plan participants                                             (8,229)             (7,732)
- -----------------------------------------------------------------------------------------------------------    
Total                                                                           (11,161)            (10,115)

Net unrecognized loss from past experience
   different from that assumed                                                    1,024               1,196
Unrecognized prior service cost                                                     103                 111
- -----------------------------------------------------------------------------------------------------------     
Accrued postretirement health care costs                                       $(10,034)           $ (8,808)
- -----------------------------------------------------------------------------------------------------------    
</TABLE>

Net periodic postretirement benefit cost for the years ended December 28, 1996 
and December 30, 1995 consisted of the following components (in thousands):


<TABLE>
<CAPTION>
                                                                                   1996              1995
- -----------------------------------------------------------------------------------------------------------
<S>                                                                             <C>                 <C>  
Service cost - benefits attributed to service during the year                   $   714             $   604
Interest cost on accumulated postretirement benefit obligation                      647                 619
Amortization of unrecognized loss                                                     1
Amortization of prior service cost                                                    8
- -----------------------------------------------------------------------------------------------------------    
Net periodic postretirement benefit cost                                        $ 1,370             $ 1,223
- -----------------------------------------------------------------------------------------------------------    
</TABLE>

For measurement purposes, an 11.38% annual rate of increase in the per capital
cost of covered health care benefits was assumed for 1996; the rate was assumed
to decrease gradually to 5.75% at 2017 and remain at that level thereafter. The
health care cost trend rate assumption has a significant effect on the amounts 
reported. Increasing the assumed health care cost trend rates by one percentage
point in each year would increase the accumulated postretirement benefit
obligation as of December 28, 1996 by $983,000 and the aggregate of the service
and interest cost components of postretirement expense for the year ended
December 28, 1996 by $178,000. The weighted-average discount rate used in
determining the accumulated postretirement benefit obligation was 7.00% at the
beginning of the 1996 fiscal year and 7.25% at the end of the 1996 fiscal year
and was 8.00% at the beginning of the 1995 fiscal year and 7.00% at the end of
the 1995 fiscal year.
<PAGE>   13


9.   EMPLOYEE BENEFIT PLANS

The Company has a retirement plan covering substantially all of its employees.
This plan is a defined contribution plan providing for contributions based on
income before income taxes, as defined. Contributions are made in accordance
with the provisions of the plan.

The Company also has an employee stock purchase plan under which shares of
common stock are purchased on the open market with employee and Company
contributions. The plan provides for the Company to contribute an amount equal
to 10% of the employees' contributions. A total of 800,000 shares of common
stock has been registered under the Securities Act of 1933 for purchase under
the plan. Company contributions amounted to $106,000 in 1996, $122,000 in 1995
and $129,000 in 1994.

In addition, the Company has stock option plans under which 1,466,666 shares of
common stock may be issued to key employees of the Company, as defined in the
plans. The plans authorize the grant of incentive stock options, non-qualified
stock options and stock appreciation rights. The plans require, among other
things, that before the stock options and stock appreciation rights may be
exercised, such key employees must remain in continuous employment of the
Company not less than six months from the date of grant. Exercised stock
options are accounted for through the issuance of previously retired stock.
Options have been granted that generally become exercisable in three or four
installments from six to forty-eight months after date of grant. The option
price, which equals the fair market value of the Company's common stock at the
date of grant, ranges from $15.81 to $24.13 per share.

Activity under the plan for each of the fiscal years in the three-year period
ended December 28, 1996 is as follows:

<TABLE>
<CAPTION>
                                                                                                 Weighted
                                                                        Number of                 Average
                                                                         Shares               Exercise Price
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                       <C>                  <C>
Balance at December 25, 1993                                              434,790              $20.76
      Granted                                                              85,900               19.63
      Exercised                                                           (13,047)              14.8
      Expired
- ---------------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                                              507,643               20.72
      Granted
      Exercised                                                           (25,086)              14.81
      Expired                                                              (8,300)              19.88
- ---------------------------------------------------------------------------------------------------------------
Balance at December 30, 1995                                              474,257               21.04
      Granted                                                             248,480               15.81
      Exercised
      Expired                                                            (188,931)              20.45
- ---------------------------------------------------------------------------------------------------------------
Balance at December 28, 1996                                              533,806              $18.82
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

In 1995, the Company adopted a Nonqualified Stock Option Plan for Non-Employee
Directors (the Director Plan). The Company has 100,000 shares of common stock
which may be issued to non-employee directors under this plan. The Director
Plan requires among other things that the options are not exercisable unless
the optionee remains available to serve as a director of the Company until the
first anniversary of the date of grant, except that the initial option shall be
exercisable after six months. Options granted under the Director Plan shall
expire ten years from the date of grant.  There were 12,500 and 25,000 options
granted during the year and outstanding at December 28,1996 and December 30,
1995 respectively. The option price, which equals the fair market value of the
Company's stock at the date of grant, was $15.63 and $17.50 at December 28,
1996 and December 30, 1995.
<PAGE>   14


There were 397,586 options exercisable under all stock option plans at December
28, 1996.  The per share weighted- average fair value of stock options granted
during 1996 and 1995 was $3.07 and $3.38 on the date of grant using the
Black-Scholes option-pricing model with the following weighted-average
assumptions: 1996 - expected dividend yield 5.3%, risk-free interest rate of
6.5%, and an expected life of 8 years;  1995 - expected dividend yield 5.3%,
risk-free interest rate of 6.4%, and an expected life of 8 years.  The Company
applies APB Opinion No. 25 in accounting for its Plan and, accordingly, no
compensation cost has been recognized for its stock options in the financial
statements.  Had the Company determined compensation cost based on the fair
value at the grant date for its stock options under SFAS No.  123, the effect
on the Company's 1996 and 1995 net income would not have been material.


10.   RESTRUCTURING

During 1996, the Company completed a restructuring of its operations designed
to improve the Company's profitability and make it more competitive in the
marketplace. The restructuring plan included the closing of the Company's
Columbia, South Carolina and Greenville, Texas facilities resulting in
workforce reductions of approximately 500 employees.  Termination benefits,
shut-down related items and other restructuring expenses were charged to
restructuring and impairment expense and totaled approximately $6,496,000 for
the year ended December 30, 1995. Termination benefits included in accrued
compensation totaled approximately $966,000 and $5,142,000 at December 28, 1996
and December 30, 1995, respectively. Other shut-down related items accrued in
other payables totaled approximately $80,000 and $334,000 at December 28, 1996
and December 30, 1995, respectively.

Additions to and reductions of amounts arising from the restructuring for the
years ended December 28, 1996 and December 30, 1995 are summarized below:

<TABLE>
<CAPTION>
                                                                              1996               1995
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                           <C>            <C>
Restructuring reserves, beginning balance                                     $5,476

      Additions                                                                                 5,476
      Reductions:
         Severance                                                            (4,176)
         Other                                                                  (254)
- ---------------------------------------------------------------------------------------------------------------
Restructuring reserves, ending balance                                        $1,046         $  5,476
- ---------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>   15


11.  UNAUDITED INTERIM FINANCIAL INFORMATION

A summary of certain interim financial information follows (in thousands,
except per share data):

<TABLE>
<CAPTION>
                                                                   1996 Interim Period Ended
                                                 --------------------------------------------------------------
                                                  March 23         June 15       September 7      December 28
                                                 (12 Weeks)      (12 Weeks)       (12 Weeks)       (16 Weeks)
- ---------------------------------------------------------------------------------------------------------------
<S>                                              <C>              <C>              <C>           <C>
Net sales and other operating revenues           $109,959         $112,253         $107,438      $145,222
- ---------------------------------------------------------------------------------------------------------------
Cost of sales                                      55,523           53,540           52,823        70,829
- ---------------------------------------------------------------------------------------------------------------
Profit from operations                              6,259            9,608           7,363         10,306
- ---------------------------------------------------------------------------------------------------------------
Net income                                          5,091            6,729            5,237         7,535
- ---------------------------------------------------------------------------------------------------------------
Net income per common share                      $   0.17         $   0.22         $   0.17      $   0.25
- ---------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
                                                                   1995 Interim Period Ended
                                                 --------------------------------------------------------------
                                                  March 25         June 17       September 9      December 30
                                                 (12 Weeks)      (12 Weeks)       (12 Weeks)       (16 Weeks)
- ---------------------------------------------------------------------------------------------------------------
<S>                                           <C>             <C>               <C>                <C>
Net sales and other operating revenues        $112,716        $114,249          $107,174           $143,329
- ---------------------------------------------------------------------------------------------------------------
Cost of sales                                   54,980          56,522            53,808             75,314
- ---------------------------------------------------------------------------------------------------------------
Profit (loss) from operations                    8,608           7,252             5,669            (34,655)
- ---------------------------------------------------------------------------------------------------------------
Net income (loss)                                5,978           4,858             4,133            (21,908)
- ---------------------------------------------------------------------------------------------------------------
Net income (loss) per common share            $   0.20        $   0.16          $   0.14           $  (0.72)
- ---------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>   16

MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
OPERATIONS AND FINANCIAL POSITION

OVERVIEW

During 1996, the Company began implementing its strategic plan designed to
improve profitability and become more competitive through strengthening and
growing its core snack food business.  In December 1995, the Company announced
a restructuring plan designed to significantly reduce costs.  The restructuring
plan led to a $43 million pre-tax charge in 1995 for impairment of fixed
assets, employee severance and other one-time charges.

The restructuring of operations announced in December 1995 was completed during
1996.  The restructuring included closing the facilities in Columbia, South
Carolina and Greenville, Texas.  The production at these facilities was moved
to existing production facilities in Burlington, Iowa and Charlotte, North
Carolina. The restructuring actions also included evaluating the profitability
of sales territories and product lines.  This evaluation led to consolidating
or eliminating 54 branch locations and eliminating over 100 low-volume or
unprofitable stockkeeping units.  As a result of these and other actions,
employment during 1996 decreased by approximately 900 employees.

RESULTS OF OPERATIONS, 1996 COMPARED TO 1995

Net sales and other operating revenue declined $2.6 million, 0.5%, from $477.5
million to $474.9 million.  The decline was primarily a result of the route
profitability improvement efforts.  Severe weather during the first quarter of
1996 also contributed to the decline.  These effects were partially offset
through higher unit sales of Vista private label products and a price increase
for selected Vista products.  The decline in revenues in 1996 occurred during
the Company's first and second quarters. Revenues during the Company's third
and fourth quarters of 1996 reflected modest increases as compared to the
corresponding periods in 1995.

Cost of sales of $232.7 million decreased to 49.0% of revenues in 1996 from
$240.6 million, or 50.4%, in 1995.  The reduction in cost of sales was achieved
even though flour costs were approximately $4.9 million higher in 1996.  As
expected, the closing of the facilities in South Carolina and Texas resulted in
lower labor and overhead costs.  The cost of sales percentage was also
favorably impacted by improved production efficiencies at the Iowa and North
Carolina facilities and from a price increase on selected products at Vista.

Selling and delivery expenses in 1996 were $179.6 million or 37.8% of revenues
compared to $187.9 million or 39.3% in 1995, a reduction of $8.3 million.  This
reduction came primarily through improving the cost effectiveness of the sales
route and vending systems.

General and administrative expenses totaled $24.5 million in 1996 as compared
to $21.4 million in 1995. As a  result, general and administrative expenses
increased as a percentage of revenues from 4.5% in 1995 to 5.2% in 1996.  Of
the $3.1 million increase, $2.1 million was due to severance and early
retirement programs initiated in 1996.  An increase in costs related to
information systems and provisions under the 1996 incentive program were
partially offset by costs eliminated through the restructuring efforts.

The provision for profit sharing contributions declined from $4.8 million in
1995 to $4.5 million in 1996.  The 1995 provision excluded the impact of
restructuring and other one-time charges in determining profit and also
provided for discretionary contributions for Vista.  The 1996 provision was
determined under the plan formula.

Other income increased from $3.0 million in 1995 to $7.2 million in 1996. The
increase of $4.2 million was due primarily to gains on assets sold in 1996 and
the absence in 1996 of certain one-time charges recorded in 1995.
<PAGE>   17



Net income increased $31.5 million to $24.6 million in 1996. The increase
resulted primarily from the absence of the restructuring, impairment and other
one-time charges; reduced labor and overhead costs and improved cost
effectiveness of the Company's selling and delivery processes.  Net income was
also favorably impacted by a price increase on selected products and gains on
asset sales.  These increases were partially offset by higher flour costs and
provisions for severance and early retirement.

RESULTS OF OPERATIONS, 1995 COMPARED TO 1994

Net sales and other operating revenue for 1995 (52 weeks) decreased by $10.5
million (2.2%) from 1994 (53 weeks) primarily as a result of an additional week
of sales in 1994.  The Company also reduced the amount of promotional
activities during the fourth quarter of 1995.  Unit volume at Vista decreased,
but was partially offset through sales price increases.  Sales continued to be
affected by intense price competition in most markets.

Cost of sales increased to $240.6 million in 1995 from $238.1 million in 1994.
As a result, cost of sales increased as a percentage of revenues to 50.4% in
1995 from 48.8% in 1994.  This increase was principally a result of increased
packaging material costs, increased insurance costs, the write-off of inventory
and packaging design costs, and the continuing shift in composition of sales
mix to lower margin products, including products purchased for resale and
products sold to supermarket chains and discount stores.

Selling and delivery expenses in 1995 were $187.9 million or 39.3% of revenues
as compared to $183.2 million or 37.5% of revenues in 1994.  This increase in
expenses was due primarily to higher insurance costs, higher subsidies paid to
sales representatives in low volume territories, increased stales and
additional marketing expenses associated with sponsoring the Lance race car in
the Busch Series, Grand National Division of professional motorsports.  These
increases in selling and delivery expenses were offset somewhat by improvements
in the distribution costs of Vista products.

General and administrative expenses were $21.4 million in 1995 as compared to
$20.7 million in 1994 primarily due to higher insurance costs and higher
supplemental retirement costs.  As a percentage of revenues, general and
administrative expenses were 4.5% in 1995 and 4.2% in 1994.  Profit sharing
contributions were lower in 1995 due to decreased earnings.

Net income decreased $33.9 million ($1.11 per share) due primarily to losses on
restructuring and impairment, a change in the estimate for unpaid and incurred
but not reported insurance claims and for unfavorable claims experience in
1995, write-offs of inventory and packaging design costs and a decrease in
sales volume.

IMPACT OF INFLATION AND CHANGING PRICES

The impact of inflation on the Company has lessened in recent years as the rate
of inflation has declined.  The effects of rising costs cannot always be passed
along to customers through price increases because of competitive conditions.
The Company attempts to minimize the effects of inflation on its operations
through improvements in operating efficiencies.

FINANCIAL POSITION

In 1996, the Company increased its liquidity by generating an additional $13.3
million of cash and marketable securities.  The Company continues its ability
to meet regular operating needs, capital investment program, cash dividends and
stock repurchases through its cash flow from operations and investments.  A
conservative investment strategy of investing in bank paper and government
securities provides ready funds to meet operating, capital and other
requirements.  The Company also has a $5 million bank line of credit, which was
unused in 1996.  There are no immediate plans for its use in 1997.
<PAGE>   18

Net cash flow from operations provided $64.8 million in 1996, an increase of
$16.7 million over 1995.  This increase came primarily from increased
profitability and a reduction in inventories, mainly peanuts.  The peanut
inventory reduction resulted from a change in the Company's method of buying
this raw material.  Overall, inventories were also reduced as a result of
closing the South Carolina and Texas facilities.  Accrued liabilities increased
in 1996, in part, due to an increase in employee benefit-related liabilities.
Incentive compensation payments of $1.7 million and a profit sharing
contribution payment of $4.5 million will be made in the first quarter of 1997.

The Company's capital spending amounted to $19.2 million in 1996 for
production, information systems, transportation, vending and other equipment
compared to $20.0 million in 1995.  Sales of miscellaneous equipment, including
assets from the closed South Carolina and Texas facilities, provided proceeds
of $3.7 million in 1996.  Subsequent to year end, the Company sold the real
estate of its South Carolina facility for approximately $6.4 million which
exceeded the carrying value of the assets.  The Company plans to increase its
capital investment program in 1997.  At the end of 1996, commitments for
capital expenditures totaled approximately $8 million with an additional $25
million planned for 1997.  Planned expenditures include expanding the number of
vending machines, increasing investments in modern production equipment,
upgrading merchandising fixtures and adding selected equipment to support new
product introductions.

The Company continued its cash dividend at $0.96 per share, which amounted to
$28.9 million in 1996 compared to $29.2 million in 1995.  During 1996, the
Company repurchased 449,000 shares of stock at an average price of $16.37
pursuant to a resolution of the Board of Directors on February 20, 1996.  On
February 18, 1997, the Board of Directors authorized the purchase of an
additional 100,000 shares.
<PAGE>   19



FIVE YEAR SUMMARY

Consolidated Financial Highlights
For the Five Fiscal Years Ended December 28, 1996
(In thousands, except per share data)

<TABLE>
<CAPTION>
                                                    1996       1995         1994          1993            1992
                                                 (52 WEEKS) (52 Weeks)   (53 Weeks)    (52 Weeks)      (52 Weeks)
- -----------------------------------------------------------------------------------------------------------------
<S>                                               <C>         <C>         <C>           <C>             <C>
RESULTS OF OPERATIONS:
Net sales and other operating
  revenue                                        $474,872     $477,468    $ 487,982     $472,786        $461,449
Loss from restructuring and
   impairment                                                  (35,897)
Profit (loss) from operations                      33,536      (13,126)      39,994       45,192          54,366
Income (loss) before income taxes                  40,780      (10,100)      44,327       50,707          60,162
Income taxes (benefit)                             16,188       (3,161)      17,343       19,531          21,018
Net income (loss)                                  24,592       (6,939)      26,984       30,798          39,144
AVERAGE NUMBER OF COMMON
SHARES OUTSTANDING                                 30,075       30,400       30,774       31,236          31,299
PER SHARE OF COMMON STOCK:
Profit (loss) from operations                    $   1.12       ($0.43)       $1.30        $1.45           $1.74
Net income (loss)                                    0.82        (0.23)       0.88          0.99            1.25
Cash dividends                                       0.96         0.96        0.96          0.96            0.92
FINANCIAL STATUS AT YEAR-END:
Total assets                                     $247,205     $251,345    $296,996      $308,474        $313,446
</TABLE>


MARKET AND DIVIDEND INFORMATION

The Company had 5,303 stockholders of record as of February 20, 1997.

The $.83-1/3 par value Common Stock of Lance, Inc. is traded in the
over-the-counter market under the symbol LNCE and transactions in the Common
Stock are reported on The Nasdaq Stock Market. The following table sets forth
the high and low sales prices and dividends paid during the interim periods in
fiscal years 1995 and 1996.


<TABLE>
<CAPTION>
       1995 INTERIM                           HIGH             LOW      DIVIDENDS
       PERIODS                                PRICE           PRICE       PAID
       -------                                                                  
       <S>                                   <C>             <C>           <C>         
       First  . . . . . . . . . . . . .      $18 1/2         $16 1/4       $ 0.24
       Second   . . . . . . . . . . . .      $20 3/4         $16 1/4       $ 0.24
       Third  . . . . . . . . . . . . .      $19 1/2         $17 1/4       $ 0.24
       Fourth   . . . . . . . . . . . .      $18 1/8         $15 3/4       $ 0.24

       1996 INTERIM                            HIGH            LOW       DIVIDENDS
       PERIODS                                PRICE           PRICE        PAID
       -------                                                                  
       First  . . . . . . . . . . . .        $18 1/8         $15 3/8       $ 0.24
       Second   . . . . . . . . . . .        $17 1/4         $15 3/16      $ 0.24
       Third  . . . . . . . . . . . .        $17 1/2         $16 1/8       $ 0.24
       Fourth   . . . . . . . . . . .        $18 7/8         $17           $ 0.24                                                 
</TABLE>

<PAGE>   1



                                                                      EXHIBIT 21



                   LIST OF THE SUBSIDIARIES OF THE REGISTRANT


Name of Subsidiary (1)                       State of Incorporation
- ------------------                           ----------------------

Caronuts, Inc.                               North Carolina

Vista Bakery, Inc.                           North Carolina


- --------------------------

(1)      Each subsidiary does business under only its corporate name.





<PAGE>   1



                                                                      EXHIBIT 23



                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Lance, Inc.:


We consent to incorporation by reference in Registration Statements No. 2-77150,
No. 2-88540, No. 33-41866 and No. 33-58839 of Lance, Inc. on Form S-8 of our
report dated February 18, 1997 relating to the consolidated balance sheets of
Lance, Inc. and subsidiaries as of December 28, 1996 and December 30, 1995, and
the related consolidated statements of income and retained earnings and cash
flows for the three-year period ended December 28, 1996, which report is
incorporated by reference in the December 28, 1996 annual report on Form 10-K of
Lance, Inc.

Our report refers to the adoption of the provisions of the Financial Accounting
Standards Board's Statement of Financial Accounting Standards (SFAS) No. 121
"Accounting for the Impairment of Long-lived Assets and Long-lived Assets to be
Disposed Of" during the fiscal year ended December 30, 1995. Our report also
refers to the adoption of the provisions of the American Institute of Certified
Public Accountants' Statement of Position 93-7, "Reporting on Advertising Costs"
and the provisions of the SFAS No. 115 "Accounting for Certain Investments in
Debt and Equity Securities," during the fiscal year ended December 31, 1994.


                                                   KPMG PEAT MARWICK LLP



Charlotte, North Carolina
March 27, 1997






<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF LANCE, INC. FOR THE FISCAL YEAR ENDED DECEMBER 28,
1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-START>                             DEC-31-1995
<PERIOD-END>                               DEC-28-1996
<CASH>                                          32,272
<SECURITIES>                                    25,482
<RECEIVABLES>                                   30,409
<ALLOWANCES>                                       867
<INVENTORY>                                     22,175
<CURRENT-ASSETS>                               117,038
<PP&E>                                         304,053
<DEPRECIATION>                                 179,929
<TOTAL-ASSETS>                                 247,205
<CURRENT-LIABILITIES>                           35,748
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        24,907
<OTHER-SE>                                     159,955
<TOTAL-LIABILITY-AND-EQUITY>                   184,862
<SALES>                                        474,872
<TOTAL-REVENUES>                               474,872
<CGS>                                          232,715
<TOTAL-COSTS>                                  441,336
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 40,780
<INCOME-TAX>                                    16,188
<INCOME-CONTINUING>                             24,592
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    24,592
<EPS-PRIMARY>                                      .82
<EPS-DILUTED>                                      .82
        

</TABLE>

<PAGE>   1

                                                                     EXHIBIT 99


             CAUTIONARY STATEMENT UNDER SAFE HARBOR PROVISIONS OF
             THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

     Lance, Inc. (the Company), from time to time, makes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements, which may be written or oral, reflect expectations of
management of the Company at the time such statements are made. The Company is
filing this cautionary statement to identify certain important factors that
could cause the Company's actual results to differ materially from those in any
forward-looking statements made by or on behalf of the Company.

Price Competition and Consolidation

     The sales of most of the Company's products are subject to intense
competition primarily through discounting and other price cutting techniques by
competitors, many of whom are significantly larger and have greater resources
than the Company. In addition, there is a continuing consolidation by the major
companies in the snack food industry which could increase competition.

Raw Materials

     The Company's cost of sales can be adversely impacted by changes in the
cost of raw materials, principally flour, peanuts and peanut butter. While the
Company obtains substantial commitments for the future delivery of certain of
its raw materials and engages in limited hedging to reduce the price risk of
these raw materials, continuing long-term increases in the costs of raw
materials could adversely impact the Company's cost of sales.

Sales Growth

     The Company's plans for profitable sales growth depend upon the ability of
the Company to develop and execute effective marketing and sales strategies
for its products.

     There are other important factors not described above which could also
cause actual results to differ materially from those in any forward-looking
statement made by or on behalf of the Company.



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