LANCE INC
10-Q, 1998-05-05
COOKIES & CRACKERS
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<PAGE>   1

                                      10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

              For the Quarter (Twelve Weeks) Ended March 21, 1998

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

       For the transition period from ________________to ________________

                          Commission file number 0-398

                                   LANCE, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

         NORTH CAROLINA                                  56-0292920
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

    8600 South Boulevard (P.O. Box 32368), Charlotte, North Carolina 28232
- --------------------------------------------------------------------------------
      (Address of principal executive offices)                     (Zip Code)


                                  704-554-1421
- --------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)

                                 Not Applicable
- --------------------------------------------------------------------------------
              (Former name, former address and former fiscal year,
                         if changed since last report)

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                             Yes [X]     No [ ]

         Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

                       Common Stock, $.83-1/3 par value -
                29,972,354 shares outstanding as of May 1, 1998


<PAGE>   2


LANCE, INC. AND SUBSIDIARIES


INDEX

                                                                            Page
                                                                            ----
PART I. FINANCIAL INFORMATION:

    Financial Statements:

       Condensed Consolidated Balance Sheets - March 21, 1998
          (Unaudited) and December 27, 1997..............................      3

       Condensed Consolidated Statements of Income (Unaudited) - Twelve
          Weeks Ended March 21, 1998 and March 22, 1997..................      4

       Condensed Consolidated Statements of Changes in Stockholders'
          Equity (Unaudited) - Twelve Weeks Ended March 21, 1998 and
          March 22, 1997.................................................      5

       Condensed Consolidated Statements of Cash Flows (Unaudited)
          Twelve Weeks Ended March 21, 1998 and March 22, 1997...........      6

       Notes to Condensed Consolidated Financial Statements (Unaudited)..  7 - 8

       Management's Discussion and Analysis of Financial Condition and
          Results of Operations.......................................... 9 - 10


PART II. OTHER INFORMATION:

       Exhibits and Reports on Form 8-K..................................     11

SIGNATURES...............................................................     11


                -------------------------------------------------


                                       2

<PAGE>   3


LANCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
MARCH 21, 1998 (UNAUDITED) AND DECEMBER 27, 1997

(In thousands, except share and per share data)

<TABLE>
<CAPTION>
                                                                        MARCH 21,         DECEMBER 27,
ASSETS:                                                                   1998               1997
                                                                        ---------          ---------

<S>                                                                     <C>                <C>      
CURRENT ASSETS:
Cash and cash equivalents                                               $  33,276          $  34,040
Marketable securities                                                      20,640             25,430
Accounts receivable (less allowance for doubtful accounts)                 35,078             34,057
Inventories (Notes 3 and 4)                                                17,333             17,882
Deferred income tax benefit                                                 7,008              6,913
Prepaid expenses and other                                                  1,953              1,275
                                                                        ---------          ---------
Total current assets                                                      115,288            119,597

PROPERTY, NET                                                             133,521            130,264

OTHER ASSETS                                                                2,818              2,879
                                                                        ---------          ---------

TOTAL                                                                   $ 251,627          $ 252,740
                                                                        =========          =========


LIABILITIES AND STOCKHOLDERS' EQUITY:

CURRENT LIABILITIES:
Accounts payable                                                        $   8,324          $   5,821
Accrued liabilities                                                        28,894             31,457
                                                                        ---------          ---------
Total current liabilities                                                  37,218             37,278
                                                                        ---------          ---------

OTHER LIABILITIES AND DEFERRED CREDITS:
Deferred income taxes                                                       9,785             10,005
Accrued postretirement health care costs                                   11,557             11,180
Accrual for insurance claims                                                3,894              4,449
Supplemental retirement benefits                                            3,244              3,306
                                                                        ---------          ---------
Total other liabilities and deferred credits                               28,480             28,940
                                                                        ---------          ---------

STOCKHOLDERS' EQUITY (NOTE 7):
Common stock $.83 1/3 par value (authorized: 75,000,000 shares;
issued 29,940,353 shares in 1998; 29,923,287 in 1997)                      24,950             24,936
Additional paid-in capital                                                  1,187                999
Unamortized portion of restricted stock awards                               (393)              (488)
Retained earnings                                                         160,014            160,682
Net unrealized gain on marketable securities                                  171                393
                                                                        ---------          ---------
Total stockholders' equity                                                185,929            186,522
                                                                        ---------          ---------

TOTAL                                                                   $ 251,627          $ 252,740
                                                                        =========          =========
</TABLE>

See notes to condensed consolidated financial statements (unaudited).


                                       3

<PAGE>   4


LANCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
FOR THE TWELVE WEEKS ENDED MARCH 21, 1998 AND MARCH 22, 1997

(In thousands, except share and per share data)

<TABLE>
<CAPTION>
                                                          TWELVE WEEKS ENDED
                                                     MARCH 21,           MARCH 22,
                                                       1998                1997
                                                   -----------         -----------

<S>                                                <C>                 <C>        
NET SALES AND OTHER OPERATING REVENUE              $   110,226         $   112,803
                                                   -----------         -----------

COST OF SALES AND OPERATING EXPENSES:
Cost of sales (Note 3)                                  50,816              54,543
Selling and delivery expenses                           44,222              43,329
General and administrative expenses                      4,508               4,533
Contributions to employees' profit sharing
 retirement fund                                         1,431               1,122
                                                   -----------         -----------

Total                                                  100,977             103,527
                                                   -----------         -----------

PROFIT FROM OPERATIONS                                   9,249               9,276

OTHER INCOME, NET                                        1,218                 730
                                                   -----------         -----------

INCOME BEFORE INCOME TAXES                              10,467              10,006

INCOME TAXES                                             3,953               3,858
                                                   -----------         -----------

NET INCOME                                         $     6,514         $     6,148
                                                   ===========         ===========


PER SHARE AMOUNTS (NOTE 5)

Net income - basic                                 $       .22         $       .21
                                                   ===========         ===========
Net income - diluted                               $       .22         $       .20
                                                   ===========         ===========

Cash dividends                                     $       .24         $       .24
                                                   ===========         ===========

Weighted average shares of common stock
outstanding - basic                                 29,900,000          29,873,000
                                                   ===========         ===========

Weighted average shares of common stock
outstanding - diluted                               30,073,000          30,131,000
                                                   ===========         ===========
</TABLE>


See notes to condensed consolidated financial statements (unaudited)

                                       4

<PAGE>   5


LANCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (UNAUDITED)
FOR THE TWELVE  WEEKS ENDED MARCH 21, 1998 AND MARCH 22, 1997

(In thousands, except share data)

<TABLE>
<CAPTION>
                                                                                 Unamortized                  Net
                                                                                 Portion of               Unrealized
                                                                     Additional  Restricted                 Gain on
                                                           Common     Paid-in       Stock     Retained    Marketable
                                              Shares        Stock     Capital      Awards     Earnings    Securities       Total
                                          -----------------------------------------------------------------------------------------

<S>                                           <C>          <C>        <C>        <C>         <C>          <C>             <C>     
BALANCE, DECEMBER 28, 1996                    29,888,265     $24,907      $ -        $ -     $159,700          $255       $184,862
                                          -----------------------------------------------------------------------------------------

COMPREHENSIVE INCOME:
    Net income                                         -           -        -          -        6,148             -          6,148
    Unrealized gains on securities, net                -           -        -          -            -           112            112
                                          -----------------------------------------------------------------------------------------
    Total comprehensive income                         -           -        -          -        6,148           112          6,260

CASH DIVIDENDS PAID                                    -           -        -          -       (7,170)            -         (7,170)

STOCK OPTIONS EXERCISED                            2,500           2        -          -           37             -             39

PURCHASE OF COMMON STOCK                         (25,000)        (21)       -          -         (412)            -           (433)


                                          =========================================================================================
BALANCE, MARCH 22, 1997                       29,865,765     $24,888      $ -        $ -     $158,303          $367       $183,558
                                          =========================================================================================


BALANCE, DECEMBER 27, 1997                    29,923,287     $24,936     $999      ($488)    $160,682          $393       $186,522
                                          -----------------------------------------------------------------------------------------

COMPREHENSIVE INCOME:
    Net income                                         -           -        -          -        6,514             -          6,514
    Unrealized losses on securities, net               -           -        -          -            -          (222)          (222)
                                          -----------------------------------------------------------------------------------------
      Total comprehensive income                       -           -        -          -        6,514          (222)         6,292

CASH DIVIDENDS PAID                                    -           -        -          -       (7,182)            -         (7,182)

STOCK OPTIONS EXERCISED                           22,425          19      399          -            -             -            418

PURCHASE OF COMMON STOCK                          (5,359)         (5)    (139)         -            -             -           (144)

RECOGNITION OF RESTRICTED
    STOCK AWARDS                                       -           -      (72)        95            -             -             23

                                          =========================================================================================
BALANCE, MARCH 21, 1998                       29,940,353     $24,950   $1,187      ($393)    $160,014          $171       $185,929
                                          =========================================================================================
</TABLE>


See notes to condensed consolidated financial statements (unaudited).

                                       5


<PAGE>   6

LANCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
FOR THE TWELVE WEEKS ENDED MARCH 21, 1998 AND MARCH 22, 1997
- ------------------------------------------------------------------------------

(In thousands)
<TABLE>
<CAPTION>
                                                          TWELVE WEEKS ENDED
                                                         MARCH 21,   MARCH 22,
                                                           1998         1997
                                                         ---------   ---------
 <S>                                                     <C>         <C>
OPERATING ACTIVITIES:
Net income                                                $ 6,514      $ 6,148
Adjustments to reconcile net income
  to cash provided by operating activities:
    Depreciation                                            4,799        4,735
    (Gain) loss on sale and impairment of property, net       (76)       1,730
    Deferred income taxes                                    (209)      (1,614)
    Other, net                                               (378)       1,409
Changes in operating assets and liabilities                (1,389)      (3,985)
                                                          -------      -------
Net cash flow from operating activities                     9,261        8,423
                                                          -------      -------

INVESTING ACTIVITIES:
Purchases of property                                      (8,187)      (5,368)
Proceeds from sale of property                                207        5,901
Purchases of marketable securities                           (276)      (5,847)
Sales of marketable securities                                499        1,566
Maturities of marketable securities                         4,701        2,924
Other, net                                                    (61)         112
                                                          -------      -------
Net cash used in investing activities                      (3,117)        (712)
                                                          -------      -------

FINANCING ACTIVITIES:
Dividends paid                                             (7,182)      (7,170)
Issuance (purchase) of Company stock, net                     274         (394)
                                                          -------      -------
Net cash used in financing activities                      (6,908)      (7,564)
                                                          -------      -------

(DECREASE)/INCREASE IN CASH                                  (764)         147
CASH AT BEGINNING OF PERIOD                                34,040       29,764
                                                          -------      -------
CASH AT END OF PERIOD                                     $33,276      $29,911
                                                          =======      =======

SUPPLEMENTAL INFORMATION:
Cash paid for income taxes                                $   450      $   360
                                                          =======      =======
</TABLE>

See notes to condensed consolidated financial statements (unaudited).
- ------------------------------------------------------------------------------  


                                       6
<PAGE>   7
LANCE, INC. AND SUBSIDIARIES
- ----------------------------

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
- ----------------------------------------------------------------



1.   In the opinion of the Company, the accompanying unaudited condensed
     consolidated financial statements contain all adjustments (consisting of
     only normal, recurring accruals) necessary to present fairly the
     consolidated financial position of the Company and its subsidiaries as of
     March 21, 1998 and December 27, 1997, the consolidated results of
     operations for the twelve weeks ended March 21, 1998 and March 22, 1997 and
     the consolidated cash flows for the twelve weeks ended March 21, 1998 and
     March 22, 1997. All 1997 amounts have been reclassified to conform with
     the 1998 presentation.


2.   The consolidated results of operations for the twelve weeks ended March
     21, 1998 and March 22, 1997 are not necessarily indicative of the results
     to be expected for a full year.


3.   The Company's primary raw materials include peanuts, peanut butter, flour
     and other similar grain products. The Company enters into various forward
     purchase agreements and derivative financial instruments to reduce the
     impact of volatility in raw materials ingredients prices. The Company has
     only limited involvement with derivative financial instruments and does
     not use them for trading purposes. Amounts payable or receivable under the
     agreements, which qualify as hedges, are recognized as deferred gains or
     losses and included in other assets or other liabilities. These deferred
     amounts are charged or credited to cost of sales as the related raw
     materials costs are charged to operations.


4.   The Company utilizes the dollar value last-in, first-out (LIFO) method of
     determining the cost of substantially all of its inventories. Because
     inventory calculations under the LIFO method are based on annual
     determinations, the determination of interim LIFO valuations requires that
     estimates be made of year-end costs and levels of inventories. The
     possibility of variation between estimated year-end costs and levels of
     LIFO inventories and the actual year-end amounts may materially affect the
     results of operations as finally determined for the full year.


     Inventories at March 21, 1998 and December 27, 1997 consisted of (in
     thousands): 


<TABLE>
<CAPTION>

                                                                1998            1997
                                                              --------        -------
     <S>                                                      <C>             <C>
     Finished goods                                            $14,852         $15,047
     Raw materials                                               3,630           4,133
     Supplies, etc.                                              3,985           3,986
                                                               -------         -------
     Total inventories at FIFO cost                             22,467          23,166 
     Less: Adjustment to reduce FIFO costs to LIFO              (5,134)         (5,284)
     Total inventories at LIFO cost                            $17,333         $17,882
                                                               =======         =======
</TABLE>





                                       7
<PAGE>   8
LANCE, INC. AND SUBSIDIARIES
- ----------------------------

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
- ----------------------------------------------------------------
(CONTINUED)
- -----------


5.   The following table provides a reconciliation of the denominator used in
     computing basic earnings per share to the denominator used in computing
     diluted earnings per share at March 21, 1998 and March 22, 1997 (there were
     no reconciling items for the numerator amounts of basic and diluted
     earnings per share):

<TABLE>

                                                                1998                1997
                                                            ------------       -------------
     <S>                                                    <C>                <C>

     Weighted average number of common shares used
        in computing basic earnings per share                29,900,000          29,873,000
     Effect of dilutive stock options                           173,000             258,000
                                                             ----------          ----------
     Weighted average number of common shares and
        dilutive potential common stock used in
        computing diluted earnings per share                 30,073,000          30,131,000
                                                             ==========          ==========
     Stock options excluded from the above reconciliation
        because they are anti-dilutive                           44,000             223,000
                                                             ==========          ==========

</TABLE>



6.   On December 28, 1997, the Company adopted Statement of Financial
     Accounting Standards ("SFAS") No. 130, "Reporting Comprehensive Income".
     SFAS No. 130 requires an entity to disclose its 'comprehensive income'
     which is defined as changes in equity that arise from non-owner sources. 
     The Company's comprehensive income consists of net income plus other
     comprehensive income, which consists only of changes in stockholders'
     equity due to unrealized gains or losses from its investment in marketable
     securities. The Company's comprehensive income is included in the
     accompanying condensed consolidated statements of changes in stockholders'
     equity.     


     During the twelve weeks ended March 21, 1998, other comprehensive income
     consisted of a $222,000 loss, net of taxes. Holding gains arising during
     the period were $62,000, net of taxes, while the reclassification
     adjustment for gains included in net income totaled $284,000, net of taxes.



7.   At the Annual Meeting of Stockholders held April 17, 1998, two resolutions
     were approved affecting the Company's authorized shares. The stockholders
     approved an amendment to the Restated Charter to create a class of
     5,000,000 shares of Preferred Stock, par value $1 per share, to be issued
     in such series and with such preferences, limitations and relative rights
     as the Board of Directors may determine from time to time. The stockholders
     also approved an amendment to the 1995 Nonqualified Stock Option Plan for
     Non-employee Directors to increase the number of shares of Common Stock
     authorized from 100,000 to 300,000.



                                       8
<PAGE>   9

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Financial Condition

The Company maintains a strong position of liquidity and has sufficient
financial resources to meet its ongoing operating needs, cash dividend payments,
capital expenditures, and stock repurchases through cash flow generated from
current operations and investments.

Marketable securities, cash and cash equivalents decreased $5.6 million from
December 27, 1997. Net cash flow from operating activities and proceeds from
maturities of investments were mostly offset by cash used for payment of
dividends and increased purchases of property.

Accounts receivable, net increased by $1.0 million from December 27, 1997 as a
result of the timing of shipments. Inventories decreased $0.5 million due to
lower quantities of raw materials and finished goods.

Property, net increased by $3.3 million from December 27, 1997. Purchases of
property amounted to $8.2 million while depreciation totaled $4.8 million. Some
of the larger expenditures in the quarter were for vending machines, automated
packaging equipment, information technology projects and point-of-sale displays.

Prepaid expenses and other current assets increased $0.7 million due to a timing
of payments for insurance premiums and promotional costs.

Accounts payable increased $2.5 million due to the timing of disbursements and
increased purchases of property. Accrued liabilities decreased $2.6 million from
December 27, 1997 primarily due to payments of accrued profit sharing
contributions and other employee benefits.

Other liabilities and deferred credits decreased $0.5 million from December 27,
1997 due primarily to a reduction of self-insurance reserves resulting from
improved claims activity and payments made.

Current commitments for capital expenditures total approximately $27.8 million.

Quarter (12 Weeks) Ended March 21, 1998 Compared to Quarter (12 Weeks)
Ended March 22, 1997

Net sales and other operating revenues were $2.6 million, or 2.3%, below last
year due to strong competitive activity and the timing of promotional efforts.
Cost of sales as a percentage of sales declined due to improved manufacturing
efficiencies and lower raw material costs, principally flour.

Selling and delivery expenses increased $0.9 million from last year due to a
planned higher level of promotional and other sales and marketing support.

                                       9

<PAGE>   10

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS (Continued)

General and administrative expenses were essentially equal to 1997. The
provision for profit sharing contributions increased by $0.3 million compared to
last year due to the increased profitability.

Other income increased $0.5 million from last year due primarily to realized
gains on investment securities dispositions.

As a result of the factors discussed above, net income for the twelve weeks
ended March 21, 1998 increased by $0.4 million compared to last year.


                                        10

<PAGE>   11
PART II.       OTHER INFORMATION

ITEM 6.        EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits
   
                  10      1998 Annual Corporate Performance Incentive Plan 
                          for Officers.

                  27      Financial Data Schedule (Filed in electronic format
                          only. Pursuant to Rule 402 of Regulation S-T, this
                          schedule shall not be deemed filed for purposes of
                          section 11 of the Securities Act of 1933 or Section 
                          18 of the Securities Exchange Act of 1934).

                  99      Cautionary Statement under Safe Harbor Provisions of
                          the Private Securities Litigation Reform Act of 1995.

         (b)   Reports on form 8-K

               No reports on Form 8-K were filed during the 12 weeks ended
               March 21, 1998.

         Items 1 through 5 are inapplicable and have been omitted.

                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused the Report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                             LANCE, INC.

                                             By:  /s/ B. Clyde Preslar
                                                --------------------------
                                                  B. Clyde Preslar
                                                  Vice President and
                                                  Principal Financial Officer


Dated:  May 4, 1998




                                       11

<PAGE>   1


                                                                    Exhibit 10

                                   LANCE, INC.

          1998 Annual Corporate Performance Incentive Plan for Officers

Purposes and Introduction          

         The primary purposes of the 1998 Annual Corporate Performance Incentive
Plan for Officers are to:

         --       Motivate behaviors that lead to the successful achievement of
                  specific financial and operations goals that support Lance's
                  stated business strategy.

         --       Emphasize link between participants' performance and rewards
                  for meeting predetermined, specific goals.

         --       Improve the competitiveness of total cash pay opportunities.

         --       Help establish performance orientation at Lance and
                  communicate to employees that greater responsibility carries
                  greater rewards because more pay is "at risk."

         For 1998, participants will be eligible to earn incentive awards based
on Company performance in Earnings Per Share (EPS).

         To achieve the maximum motivational impact, plan goals and the rewards
that will be received for meeting those goals will be communicated to
participants as soon as practical after the 1998 Plan is approved by the
Compensation/Stock Option Committee of the Board of Directors.

         Each participant will be assigned a Target Incentive Award, stated as a
percent of Base Salary. The Target Incentive Award, or a greater or lesser
amount, will be earned at the end of the plan year based on the attainment of
predetermined goals.

         Following year-end, 100% of the awards earned will be paid to
participants in cash.

Plan Year                          

         The period over which performance will be measured is the Company's
fiscal year.


                                       1
<PAGE>   2

Eligibility and Participation

         Eligibility in the Plan is limited to Officers who are key to Lance's
success. The Compensation/Stock Option Committee of the Board of Directors will
review and approve participants nominated by the President and CEO.
Participation in one year does not guarantee participation in a following year,
but instead will be reevaluated and determined on an annual basis.

         Participants in the Plan may not participate in any other annual
incentive plan (e.g., sales incentives, etc.) offered by Lance or its
affiliates.

         Attachment A includes the list of 1998 participants approved by the
Compensation/Stock Option Committee at its February 12, 1998 meeting. 

Target Incentive Awards

         Each participant will be assigned a Target Incentive Award expressed as
a percentage of his or her Base Salary. Participants may be assigned Target
Incentive Awards by position by salary level or based on other factors as
determined by the President and CEO.

         Target Incentive Awards will be reevaluated at least every other year,
if not annually. If the job duties of a position change during the year, or Base
Salary is increased significantly, the Target Incentive Award shall be revised
as appropriate.

         Attachment A lists the Target Incentive Award for each participant for
the 1998 Plan Year. These Awards will be reviewed and adjusted annually by the
Compensation/Stock Option Committee. Target Incentive Awards will be
communicated to each participant as close to the beginning of the year as
practicable, in writing. Final awards will be calculated by multiplying each
participant's Target Incentive Award by the appropriate percentage (based on
financial performance for the year, as described below).


                                       2
<PAGE>   3

Individual Performance             

         Each Officer will receive 75% of his or her Incentive Award based on
the Target Incentive Award calculations including Earnings Per Share and the
Profitable Revenue Growth Multiplier. The remaining 25% of each Officer's
Incentive Award will be placed in a pool for all of the Officers with the amount
to be received by each Officer based upon the determination by the
Compensation/Stock Option Committee in its discretion as to the individual
performance of the Officer in meeting his or her individual goals for the year.
Thus, each Officer could receive none, a portion or all of the pool composed of
25% of the Incentive Awards of each Officer, based on individual performance.

Performance Measures and Weightings

         The 1998 financial performance measure will be Earnings Per Share, plus
a Profitable Revenue Growth Multiplier. Specific goals and related payouts are
shown below.


                                         1998 Goals and Related Payouts
                               -------------------------------------------------
                                                     Payout as Percent
Performance Measure            Goal                  of Target Award
- --------------------------------------------------------------------------------
Financial: Corporate EPS
Minimum                        1998 Annual EPS:      50% (if met at minimum)
                               *
                                                     If minimum is not met, no
                                                     payouts will be earned

Target                         1998 Annual EPS:     100% (if met at target)
                               *
Maximum                        1998 Annual EPS:     150% (if met at maximum)
                               *
- --------------------------------------------------------------------------------

         Percent of payout will be determined on a straight line basis between
minimum and maximum. There will be no payouts if 1998 Annual EPS is less than
$*.

         The performance measure, specific numerical goals, and role of
individual performance in determining final payouts will be communicated to each
participant at the beginning of the year. Final performance awards will be
calculated after the Committee has reviewed the Company's audited financial
statements for 1998 and determined the performance level achieved.

         [*Target levels not required to be disclosed.]


                                       3
<PAGE>   4

         Minimum, Target and Maximum performance levels will be defined at the
beginning of each year for each performance measure.

         The following definitions for the terms Maximum, Target and Minimum
should help Lance set the goals for each year, as well as evaluate the payouts:

         --       Maximum: Excellent; deserves an above-market bonus

         --       Target: Normal or expected performance; deserves market level
                  bonus

         --       Minimum: Lowest level of performance deserving payment above
                  base salary; deserves below market bonus

         --       Below minimum: Deserves no additional pay beyond base salary

Profitable Revenue Growth Multiplier

         For 1998, there will be a Profitable Revenue Growth Multiplier which
will increase the amount of Incentive Awards for exceeding the 1998 Incentive
Plan revenue growth with Revenues at or above planned operating profit margin as
follows:

                Revenue in excess of                Profitable Revenue
                1998 Incentive Plan                 Growth Multiplier
                -------------------                 -----------------

                         *%                                 120%
                         *%                                 115%
                         *%                                 110%
                         *%                                 105%
                         *%                                 100%

         Revenues are defined as net sales plus vending income.

Form and Timing of Payments 

         Final award payments will be made in cash as soon as practicable after
award amounts are approved by the Compensation/Stock Option Committee of the
Board of Directors. All awards will be rounded to the nearest $100.

                 [*Target levels not required to be disclosed.]


                                       4
<PAGE>   5

Change In Status

         In the event that a participant changes positions during the plan year,
whether due to promotion, demotion or lateral move, at the discretion of the
President and CEO, awards may be prorated for the year based on the length of
time in each position.

         An employee hired into an eligible position during the year may
participate in the plan for the balance of the year on a pro rata basis.

Certain Terminations of Employment

         In the event a participant voluntarily terminates employment or is
terminated involuntarily before the end of the year, any award will be
forfeited. In the event of death, permanent disability, or normal or early
retirement, the award will be paid on a pro rata basis after the end of the plan
year. Awards otherwise will be calculated on the same basis as for other
participants, except that any adjustment for individual performance will be
based on performance prior to the termination of employment.


Change In Control

         In the event of a Change in Control, pro rata payouts will be made at
the greater of (1) Target or (2) actual results for the year-to-date, based on
the number of days in the plan year preceding the Change in Control. Payouts
will be made within 30 days after the relevant transaction has been completed.

         For this purpose, a Change in Control is defined as when any person,
corporation or other entity and its affiliates (excluding members of the Van
Every Family and any trust, custodian or fiduciary for the benefit of any one or
more members of the Van Every Family) acquires or contracts to acquire or
otherwise controls in excess of 35% of the then outstanding equity securities of
the Company. For the purposes of this plan, the Van Every Family shall mean the
lineal descendants of Salem A. Van Every, Sr., whether by blood or adoption, and
their spouses.

Withholding                        

         The Company shall withhold from award payments any Federal, foreign,
state, or local income or other taxes required to be withheld.

Communications                     

         Progress reports, should be made to participants quarterly, showing the
year-to-date performance results, and the percentage of target awards that would
be earned if results remain at that level for the entire year.

Executive Officers

         Notwithstanding any provisions to the contrary above, participation,
Target Incentive Awards and prorations for executive officers, including the
President and CEO, shall be approved by the Compensation/Stock Option Committee.

                                       5
<PAGE>   6


Governance                         

         The Compensation/Stock Option Committee of the Board of Directors of
Lance, Inc. is ultimately responsible for the administration and governance of
the Plan. Actions requiring Committee approval include final determination of
plan eligibility and participation, identification of performance goals and
final award determination. The decisions of the Committee shall be conclusive
and binding on all participants.


                                       6
<PAGE>   7


                                  Attachment A



              [Target incentive awards omitted for participants as
                  target levels not required to be disclosed.]



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF LANCE, INC. FOR THE TWELVE WEEKS ENDED MARCH 21, 1998
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   OTHER
<FISCAL-YEAR-END>                          DEC-26-1998
<PERIOD-START>                             DEC-28-1997
<PERIOD-END>                               MAR-21-1998
<CASH>                                          33,276
<SECURITIES>                                    20,640
<RECEIVABLES>                                   36,336
<ALLOWANCES>                                     1,258
<INVENTORY>                                     17,333
<CURRENT-ASSETS>                               115,288
<PP&E>                                         330,917
<DEPRECIATION>                                 197,396
<TOTAL-ASSETS>                                 251,627
<CURRENT-LIABILITIES>                           37,218
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        24,950
<OTHER-SE>                                     160,979
<TOTAL-LIABILITY-AND-EQUITY>                   251,627
<SALES>                                        110,226
<TOTAL-REVENUES>                               110,226
<CGS>                                           50,816
<TOTAL-COSTS>                                  100,977
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 10,467
<INCOME-TAX>                                     3,953
<INCOME-CONTINUING>                              6,514
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,514
<EPS-PRIMARY>                                      .22
<EPS-DILUTED>                                      .22
        

</TABLE>

<PAGE>   1

                                                                      EXHIBIT 99

              CAUTIONARY STATEMENT UNDER SAFE HARBOR PROVISIONS OF
              THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

         Lance, Inc. (the "Company"), from time to time, makes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements, which may be written or oral, reflect expectations of
management of the Company at the time such statements are made. The Company is
filing this cautionary statement to identify certain important factors that
could cause the Company's actual results to differ materially from those in any
forward-looking statements made by or on behalf of the Company.

Price Competition and Consolidation

         The sales of most of the Company's products are subject to intense
competition primarily through discounting and other price cutting techniques by
competitors, many of which are significantly larger and have greater resources
than the Company. In addition, there is a continuing consolidation by the major
companies in the snack food industry which could increase competition.

Raw Materials

         The Company's cost of sales can be adversely impacted by changes in the
cost of raw materials, principally flour, peanuts and peanut butter. While the
Company obtains substantial commitments for future delivery of certain of its
raw materials and engages in limited hedging to reduce the price risk of these
raw materials, continuing long-term increases in the cost of raw materials could
adversely impact the Company's cost of sales.

Sales Growth

         The Company's plans for profitable sales growth depend upon the ability
of the Company to develop and execute effective marketing and sales strategies
for its products.

         There are other important factors not described above which could also
cause actual results to differ materially from those in any forward-looking
statement made by or on behalf of the Company.


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