LCS INDUSTRIES INC
4, 1997-02-10
DIRECT MAIL ADVERTISING SERVICES
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                                  F O R M    4
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                    U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                  STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

     Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
       Section 17(a) of the Public Utility Holding Company Act of 1935 or
              Section 30(f) of the Investment Company Act of 1940

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5
    obligations may continue. See Instruction 1(b).
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1. Name and Address of Reporting Person

Rella                            William
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(Last)                              (First)                             (Middle)

                          13355 SW 16th Court, Apt 309
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(Street)

                            Pembroke Pines, FL 33027 
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(City)                               (State)                               (Zip)
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2. Issuer Name and Ticker of Trading Symbol

                          LCS INDUSTRIES, INC. (LCSI)
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3. IRS or Social Security Number of Reporting Person (Voluntary)

                                   ###-##-####
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4. Statement for Month/Year
                                  January, 1997
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5. If Amendment, Date of Original (Month/Year)

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6. Relationship of Reporting Person to Issuer (Check all applicable)

[ ] Director

[ ] 10% Owner

[X] Officer (give title below)

[ ] Other (specify below)
                         President-Fulfillment Services 
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7. Individual or Parent/Group Filing (Check Appropriate Line)

[X] Form filed for One Reporting Person

[ ] Form filed by More Than One Reporting Person
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<PAGE>
<TABLE>
<CAPTION>
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                          TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENFICIALLY OWNED
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1. Title of Security (Instr. 3)                        2. Transaction Date      3. Transaction Code       4. Securities Acquired (A)
                                                          (Month/Day/Year)         (Instr. 8)                or Disposed of (D)
                                                                                                             (Instr. 3, 4 and 5)
                                                       -------------------      -------------------       --------------------------
                                                                                                                    (A) or
                                                                                Code           V          Amount      (D)      Price
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<S>                                                         <C>                  <C>           <C>        <C>          <C>   <C>
Common Stock, par value $.01/share
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</TABLE>
<PAGE>
<TABLE>
<CAPTION>
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                    TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENFICIALLY OWNED -- Continued
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1. Title of Security (Instr. 3)                        5. Amount of Securities      6. Ownership Form:        7. Nature of Indirect
                                                          Beneficially Owned           Direct (D) or             Beneficial
                                                          (Instr. 4)                   Indirect (I)              Ownership
                                                                                       (Instr. 4)                (Instr. 4)
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<S>                                                         <C>                            <C>                       <C>
Common Stock, par value $.01/share                           86,629*                        D
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</TABLE>
*Previously reported 
<PAGE>
<TABLE>
<CAPTION>
====================================================================================================================================
                           TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
                                   (E.G., PUTS, CALLS, WARRANTS, OPTION, CONVERTIBLE SECURITIES)
====================================================================================================================================
1. Title of Derivative Security    2. Conversion       3. Transaction Date      4. Transaction Code      5. Number of Derivative
   (Instr. 3)                         Or Exercise         (Month/Day/Year)         (Instr. 8)               Securities Acquired (A)
                                      Price of                                                              or Disposed of (D)
                                      Derivative                                                            (Instr. 3, 4, and 5)
                                      Security   
                                    -------------      -------------------      --------------------     ---------------------------
                                                                                  Code          V             (A)            (D)
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<S>                                     <C>                 <C>                   <C>          <C>             <C>          <C>
 Incentive Stock Option                  2.61                              
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 Incentive Stock Option                  2.61               3/11/96                X                                        44,000 
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 Incentive Stock Option                 13.75                                                                                 
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 Incentive Stock Option                 13.75                1/9/97                J                                        40,000
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</TABLE>
<TABLE>
<CAPTION>
====================================================================================================================================
                           TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
                             (E.G., PUTS, CALLS, WARRANTS, OPTION, CONVERTIBLE SECURITIES) -- Continued
====================================================================================================================================
1. Title of Derivative Security     6. Date                  7. Title and                     8. Price of       
   (Instr. 3)                          Exercisable              Amount of                        Derivavtive    
                                       and                      Underlying                       Security       
                                       Expiration               Securities                       (Instr. 5)     
                                       Date (Month/             (Instr. 3                     
                                       Day/Year)                and 4)                        
                                     --------------------    ----------------------------     --------------                  
                                     Date         Expira-                       Amount or                                  
                                     Exer-        tion                          Number                                     
                                     cisable      Date           Title          of Shares                                  
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<S>                                  <C>          <C>        <C>                <C>            <C>   
 Incentive Stock Option              Note 1       3/25/03    Common Stock       132,000  
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 Incentive Stock Option              Note 1       3/25/03    Common Stock  
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 Incentive Stock Option              Note 2       9/15/05    Common Stock        80,000
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 Incentive Stock Option              Note 2       9/15/05    Common Stock
- ------------------------------------------------------------------------------------------------------------
 
- ------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
====================================================================================================================================
                           TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
                             (E.G., PUTS, CALLS, WARRANTS, OPTION, CONVERTIBLE SECURITIES) -- Continued
====================================================================================================================================
1. Title of Derivative Security         9. Number of Derivative            10. Ownership Form of              11. Nature of Indirect
   (Instr. 3)                              Securities Beneficially             Derivative Security:               Beneficial
                                           Owned at End of Month               Direct (D) or                      Ownership
                                           (Instr. 4)                          Indirect (I) (Instr. 4)            (Instr. 4)
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<S>                                             <C>                                  <C>                              <C>
 Incentive Stock Option                                                        
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 Incentive Stock Option                          88,000                               D
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 Incentive Stock Option                        
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 Incentive Stock Option                          40,000                               D
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</TABLE>
Explanation of Responses:
J  Cancelled
*Previously reported 
Note 1 20% in 93, 94, 95, 96 and 97
Note 2 25% in 96, 97, 98 and 99

                         /s/William Rella                     2/10/97
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                         Signature of Reporting Person           Date


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