LCS INDUSTRIES INC
8-K, 1997-06-23
DIRECT MAIL ADVERTISING SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                  -----------

                                    FORM 8-K

                                 CURRENT REPORT

                    PURSUANT TO SECTION 13 OR 15 (d) of the

                        SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)        June 9, 1997
                                                       -------------  

                              LCS INDUSTRIES, INC.
               --------------------------------------------------
               (Exact name of registrant as specified in charter)


          Delaware                      0-12329                  13-2648333
- --------------------------------------------------------------------------------
(State or other jurisdiction          (Commission            (IRS employer
of incorporation)                     file number)           identification no.)


120 Brighton Road, Clifton, New Jersey                            07012-1694
- --------------------------------------------------------------------------------
(Address of principal executive offices)                          (Zip code)


Registrant's telephone number, including area code      (201) 778-5588
                                                        --------------

- --------------------------------------------------------------------------------
         (Former name or former address, if changed since last report)
<PAGE>
Item 5.  Other Events.

         On June 9, 1997, LCS Industries, Inc. (the "Company") decided to take a
non-recurring  charge of  approximately  $1,000,000  to net income for the third
quarter  ending  June 30,  1997 as the result of its  decision  to write off the
entire   investment  in  McIntyre  and  King,   Ltd.,  a  United   Kingdom-based
telemarketing, fulfillment and mailing services company acquired in April, 1997.

         In its June 9, 1997 press  release  relating to such action (the "Press
Release"),  Arnold J.  Scheine,  President  and Chief  Executive  Officer of the
Company,  is quoted as saying:  "The  decision  to write off our  investment  in
McIntyre and King after approximately two months ownership is disappointing, but
our Board of Directors  unanimously  decided it was effectively the most prudent
course  when it became  evident  that any  future  involvement  would  result in
unexpected losses and unacceptable demands on management time."

         Upon advice of counsel,  the Company  intends to vigorously  pursue any
and all recourse it may have against the prior owners of McIntyre and King.  The
Press Release  further quotes Mr.  Scheine as saying:  "This  experience,  while
extremely  unfortunate,  in no way  deters us from our  program  to seek  allied
businesses in the direct  marketing  field. The action should have only a slight
impact  on our  financial  position,  which  with  cash  items of  approximately
$26,000,000, remains strong. Our overall business continues to do very well."

         This filing contains certain forward-looking statements and information
relating to the Company that are based on the beliefs of Company  management  as
well as  assumptions  made by and  information  currently  available  to Company
management.  Such  statements  reflect  the current  views of the  Company  with
respect to future  events and are subject to certain  risks,  uncertainties  and
assumptions,  including the risk that the Company may incur further  charges and
the  assumption  that lengthy and extensive  litigation  will not be required in
connection  with severing its  relationship  with McIntyre and King. The Company
intends to update these forward-looking statements.
<PAGE>



                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                                  LCS INDUSTRIES, INC.



Dated:  June 23, 1997                             By: /s/  PAT R. FRUSTACI
                                                      --------------------
                                                      Pat R. Frustaci
                                                      Vice President--Finance


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