LCS INDUSTRIES INC
SC 13G, 1997-02-11
DIRECT MAIL ADVERTISING SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                               (Amendment No. 9)(1)


                              LCS Industries, Inc.
                                (Name of Issuer)

                                  Common Stock
                            Par Value $.01 per share
                         (Title of Class of Securities)

                                   501822 20 9
                                 (CUSIP Number)




Check the  following box if a fee is being paid with the statement (A fee is not
required  only if the  filing  person:  (1)  has a  previous  statement  on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7.)

(1)The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.


The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).






                           












                                Page 1 of 5 Pages
<PAGE>
CUSIP No. 501822 20 9                                          Page 2 of 5 Pages

  1                       NAME OF REPORTING PERSON
                          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                               Arnold J. Scheine ###-##-####

  2                       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                  (a)   [  ]   
                                                                               

                                                                  (b)   [  ]   
                                                                               


  3                       SEC USE ONLY


  4                       CITIZENSHIP OR PLACE OF ORGANIZATION

                          U.S.A.

                          5           SOLE VOTING POWER
   NUMBER OF                                 663,380
    SHARES
 BENEFICIALLY             6           SHARED VOTING POWER         
   OWNED BY                                   -0-                  
     EACH                                                          
  REPORTING               7           SOLE DISPOSITIVE POWER      
   PERSON                                     663,380              
    WITH                                                           
                          8           SHARED DISPOSITIVE POWER    
                                              -0-                  
                          
  9                       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
                          REPORTING PERSON
                            663,380

  10                      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
                          EXCLUDES CERTAIN SHARES*



  11                      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                            13.4%

  12                      TYPE OF REPORTING PERSON*

                          IN


                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>
CUSIP No. 501822 20 9                                          Page 3 of 5 Pages

Item 1(a):  Name of Issuer:

                             LCS Industries, Inc.


Item 1(b):  Address of Issuer's Principal Executive Office:

                             120 Brighton Road
                             Clifton, New Jersey 07012-1694


Item 2(a):  Name of Persons Filing:

                             Arnold J. Scheine


Item 2(b):  Address of Principal Business Office, or, If none,
Residence:

                             120 Brighton Road
                             Clifton, New Jersey 07012-1694


Item 2(c):  Citizenship:

                             U.S.A.


Item 2(d):  Title of Class of Securities:

                             Common Stock, par value $.01 per share



Item 2(e):  CUSIP Number:

                             501822 20 9


Item 3: If this  statement  is filed  pursuant to Rules  13d-1(b),  or 13d-2(b),
check whether the person filing is a:

                             Not Applicable.



Item 4:  Ownership:

                    (a)     Amount Beneficially Owned on December 31, 1996:

                                           663,380*

<PAGE>
CUSIP No. 501822 20 9                                          Page 4 of 5 Pages

                    (b)     Percent of Class (as of December 31, 1995):

                                      13.4%*

                    (c)     Number of shares as to which such person has:

                            (i)  sole  power  to  vote  or to  direct  the  vote

                                      663,380*

                            (ii) shared power to vote or to direct the vote -0-

                            (iii)  sole  power  to  dispose  or  to  direct  the
                            disposition of 
        
                                      663,380

                            (iv)  shared  power  to  dispose  or to  direct  the
                            disposition of


Item 5:  Ownership of Five Percent or Less of a Class:

                           Not Applicable.


Item 6:  Ownership of More than Five Percent on Behalf of Another
Person:

                           Not Applicable.


Item 7:  Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on By the Parent Holding
Company:

                           Not Applicable.

Item 8:  Identification and Classification of Members of the Group:

                           Not Applicable.


Item 9:  Notice of Dissolution of Group:

                           Not Applicable.


*    Mr. Scheine disclaims ownership of 7,330 shares held by his wife, which are
     included in the amount shown.  Also included are 330,000  shares subject to
     stock options exercisable within 60 days.
<PAGE>
CUSIP No. 501822 20 9                                          Page 5 of 5 Pages

Item 10:  Certification:

          By  signing  below I certify  that,  to the best of my  knowledge  and
belief, the securities referred to above were acquired in the ordinary course of
business  and were not acquired for the purpose of and do not have the effect of
changing or  influencing  the control of the issuer of such  securities and were
not acquired in connection with or as participant in any transaction having such
purposes or effect.

          The signature of the filing person  constitutes  the agreement of such
person that this  Amendment  No. 9 to  Schedule  13G is being filed on behalf of
such person.


                                   Signature:

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

Date:   February 10, 1997



/s/ Arnold J. Scheine
- ---------------------
Signature

Arnold J. Scheine, President
Name/Title:


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