LCS INDUSTRIES INC
SC 13G, 1998-02-12
DIRECT MAIL ADVERTISING SERVICES
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                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G


                    Under the Securities Exchange Act of 1934
                                (Amendment No. 1)


                              LCS Industries, Inc.
- --------------------------------------------------------------------------------

                                (Name of Issuer)


                      Common Stock par value $.01 per share
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                   501822 20 9
- --------------------------------------------------------------------------------
                                 (CUSIP Number)



Check the following box if a fee is being paid with this statement [ } (A fee is
not required  only if the filing  person:  (1) has a previous  statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be  "filed"  for the  purpose of  Section  18 of the  Securities  Act of 1934
("Act") or otherwise  subject to the  liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).

                                Page 1 of 5 Pages
<PAGE>
- --------------------------------------------------------------------------------
CUSIP No.  501822 20 9                   13G                   Page 2 of 5 Pages
- --------------------------------------------------------------------------------
     1        NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

              Marvin Cohen ###-##-#### 
- --------------------------------------------------------------------------------
     2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*        (a) [ ]
                                                                       (b) [ ]
               
- --------------------------------------------------------------------------------
     3        SEC USE ONLY

- --------------------------------------------------------------------------------
     4        CITIZENSHIP OR PLACE OF ORGANIZATION

               
- --------------------------------------------------------------------------------
      NUMBER OF SHARES                   5          SOLE VOTING POWER
 BENEFICIALLY OWNED BY EACH
   REPORTING PERSON WITH                            444,054
                                ------------------------------------------------
                                         6          SHARED VOTING POWER

                                                    0   
                                ------------------------------------------------
                                         7          SOLE DISPOSITIVE POWER

                                                    444,054
                                ------------------------------------------------
                                         8          SHARED DISPOSITIVE POWER

                                                    0   
- --------------------------------------------------------------------------------
      9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               444,054
- --------------------------------------------------------------------------------
     10        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
               SHARES*                                                     [ ]

                
- --------------------------------------------------------------------------------
     11        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

               9.1%
- --------------------------------------------------------------------------------
     12        TYPE OF REPORTING PERSON*

               IN
- --------------------------------------------------------------------------------
<PAGE>
- --------------------------------------------------------------------------------
CUSIP No.  501822 20 9                   13G                   Page 3 of 5 Pages
- --------------------------------------------------------------------------------

Item 1. 
                  (a) Name of Issuer 
                      LCS Industries, Inc.

                  (b) Address of Issuer's Principal Executive Offices
                      120 Brighton Road
                      Clifton, New Jersey 07012-1694      
Item 2.   
                  (a) Name of Person Filing
                      Marvin Cohen      

                  (b) Address of Principal Business Offices or, if none,
                      Residence                       
                      120 Brighton Road
                      Clifton, New Jersey 07012-1694      

                  (c) Citizenship  
                           U.S.A.
                  (d) Title of Class of Securities
                           Common Stock Par Value $.01 per share

                  (e) CUSIP Number
                           501822 20 9
                          

Item 3. If this statement is filed pursuant to Rule 13d-1(b), or 13d-2(b), check
        whether the person filing is a 

        Not Applicable

Item 4. Ownership  

 
(a)  Amount Beneficially Owned on December 31, 1997:   444,054*

(b)  Percent of Class              9.1%* 

(c)  Number of shares as to which such person has:                      

       (i)   sole power to vote or to direct the vote                 444,054*
      (ii)   shared power to vote or to direct the vote                     0
     (iii)   sole power to dispose or to direct the disposition of    444,054  
      (iv)   shared power to dispose or to direct the disposition of       


Item 5.  Ownership of Five Percent or Less of a Class

         Not Applicable

<PAGE>
- --------------------------------------------------------------------------------
CUSIP No.  501822 20 9                   13G                   Page 4 of 5 Pages
- --------------------------------------------------------------------------------

Item 6.  Ownership of More Than Five Percent on Behalf of Another Person.

         Not Applicable

Item 7.  Identification and Classification  of the Subsidiary Which Acquired the
         Security Being Reported on By the Parent Holding Company

         Not Applicable

Item 8. Identification and Classification of Members of the Group
         
        Not Applicable

Item 9. Notice of Dissolution of Group

        Not Applicable

- ----------

* Mr. Cohen  disclaims  ownership  of 2,200  shares held by his wife,  which are
included in the amount shown.  Also included are 86,000 shares  subject to stock
options exercisable within 60 days.
<PAGE>
- --------------------------------------------------------------------------------
CUSIP No.  501822 20 9                  13G                   Page 5 of 5 Pages
- --------------------------------------------------------------------------------
 
Item 10. Certification

By signing below I certify  that,  to the best of my knowledge  and belief,  the
securities  referred to above were  acquired in the ordinary  course of business
and were not  acquired for the purpose of and do not have the effect of changing
or  influencing  the  control  of the  issuer  of such  securities  and were not
acquired in connection with or as a participant in any  transaction  having such
purposes or effect.

The signature of the filing person constitutes the agreement of such person that
this Amendment No. 10 to Schedule 13G is being filed on behalf of such person.


                                   Signature

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.



Date: February 10, 1998                                /s/ Marvin  Cohen,
                                                       ------------------------
                                                       Marvin Cohen
                                                       Senior Vice-President and
                                                       Secretary



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