LEE ENTERPRISES INC
PRE 14A, 1995-12-04
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                         LEE ENTERPRISES, INCORPORATED
                               400 Putnam Building
                               215 N. Main Street
                            Davenport, IA 52801-1924




                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                February 1, 1996



TO THE STOCKHOLDERS:

         The Annual Meeting of Stockholders of Lee Enterprises,  Incorporated, a
Delaware  corporation  (the  "Company"),  will  be  held  in  the  second  floor
conference  room of the offices of the Company,  215 N. Main Street,  Davenport,
Iowa, on February 1, 1996, at 9:00 A.M., for the following purposes:

         (1)      To elect three directors for terms of three years,
and one director for a term of one year;

         (2)      To consider and act upon a proposal to establish
an Annual Incentive Bonus Program for Key Executives;

         (3)      To consider and act upon a proposal to amend the
1990 Long Term Incentive Plan;

         (4)      To consider and act upon a proposal to amend and
extend the 1977 Employee Stock Purchase Plan;

         (5)      To consider and act upon a proposal to adopt the
1996 Stock Plan for Non-Employee Directors; and

         (6)      To transact such other business as may properly
come before the meeting or any adjournment thereof.

         The Board of  Directors  has fixed  December 8, 1995 as the record date
for the  determination of stockholders  entitled to notice of and to vote at the
meeting.

         You are invited to attend this meeting;  however,  if you do not expect
to attend in person you are urged to execute and return immediately the enclosed
proxy,  which is solicited by management.  You may revoke your proxy and vote in
person should you attend the meeting.



                           C. D. Waterman III, Secretary

Davenport, Iowa
December 27, 1995

<PAGE>

                         LEE ENTERPRISES, INCORPORATED
                       1996 ANNUAL MEETING OF STOCKHOLDERS

                                 PROXY STATEMENT


         This Proxy Statement is furnished in connection  with the  solicitation
of proxies  by the Board of  Directors  of Lee  Enterprises,  Incorporated  (the
"Company"), to be voted at the annual meeting of the stockholders of the Company
to be held on Thursday, February 1, 1996, or at any adjournment thereof, for the
purposes set forth in the foregoing Notice of Annual Meeting.


         The  principal  executive  offices of the  Company  are  located at 400
Putnam Building, 215 N. Main Street, Davenport, Iowa 52801. This proxy statement
and the  enclosed  form of proxy are being  mailed to  stockholders  on or about
December 27, 1995,  together with a copy of the Company's  Annual Report for the
fiscal year ended September 30, 1995.


                                VOTING PROCEDURES

         Stockholders  of record at the close of  business  on  December 8, 1995
will be  entitled  to vote at the  meeting  or any  adjournment  thereof.  As of
December 8, 1995,  there were  34,223,986  shares of Common Stock and 13,169,862
shares  of Class B Common  Stock  outstanding.  Each  share of  Common  Stock is
entitled  to one vote at the  meeting;  each  share  of Class B Common  Stock is
entitled to ten votes at the meeting.

         The presence,  in person or by proxy, of a majority of the voting power
of Common Stock and Class B Common Stock of the Company  issued and  outstanding
and entitled to vote is necessary to constitute a quorum at the Annual  Meeting.
The affirmative vote of the holders of a plurality of the voting power of Common
Stock and Class B Common Stock  represented  in person or by proxy at the Annual
Meeting is required to elect directors,  and the affirmative vote of the holders
of a majority of the voting  power of Common  Stock and Class B Common  Stock is
required to act on Proposals 2, 3, 4 and 5 as more fully set forth in this Proxy
Statement and on any other matter properly brought before the meeting.

         Abstentions  from voting will be included for  purposes of  determining
whether the requisite  number of  affirmative  votes are received on any matters
submitted  to the  stockholders  for vote and,  accordingly,  will have the same
effect as a vote against such matters.  If a broker  indicates on the proxy that
it does not have  discretionary  authority  as to  certain  shares  to vote on a
particular  matter,  those shares will not be considered as present and entitled
to vote, and will have no effect on the vote, in respect to that matter.

<PAGE>


         In  voting  by  proxy  with  regard  to  the  election  of   directors,
stockholders  may vote in favor of all nominees,  withhold their votes as to all
nominees or withhold their votes as to specific  nominees.  Stockholders  should
specify  their choices on the  accompanying  proxy card.  All properly  executed
proxy cards  delivered  by  stockholders  to the Company and not revoked will be
voted at the Annual  Meeting in  accordance  with the  directions  given.  If no
specific instructions are given with regard to the matters to be voted upon, the
shares  represented  by a signed  proxy card will be voted "FOR" the election of
all  directors  and the  approval of  Proposals  2, 3, 4 and 5 as more fully set
forth in this Proxy  Statement.  If any other  matters  properly come before the
Annual  Meeting,  the  persons  named as  proxies  will vote  upon such  matters
according to their judgment.

         Any  stockholder  delivering  a proxy has the power to revoke it at any
time  before  it is voted by  giving  written  notice  to the  Secretary  of the
Company,  by executing  and  delivering  to the Secretary a proxy card bearing a
later date or by voting in person at the Annual Meeting.


                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

          Three directors are to be elected at the annual meeting to hold office
for three year terms expiring at the annual meeting of stockholders in 1999, and
one director is to be elected for a one year term expiring at the annual meeting
of stockholders in 1997. Each of the individuals named below is a nominee of the
Nominating  Committee  of the Board of  Directors;  each is presently a director
whose current term expires February 1, 1996.

<PAGE>


          Proxies  will be voted for the election of these  nominees  unless the
stockholder  giving  the  proxy  withholds  such  authority.  If as a result  of
circumstances  not now known any of such nominees  shall be unable to serve as a
director,  proxies  will be voted  for the  election  of such  other  person  as
management may select.  Information about the nominees and directors  continuing
in office is set forth below:

                       NOMINEES FOR ELECTION AS DIRECTORS

<TABLE>
                                                    Principal ..............    Proposed    Director
Nominee ....................................       Occupation            Age     Term         Since
- -------                                        --------------------      ---    --------    --------
<S>                                            <C>                       <C>    <C>         <C>               

Rance E ....................................   President, Crain           57    3 years       1990
Crain ......................................   Communications (2)               (1999)

Richard D ..................................   President and Chief        53    3 years       1986
Gottlieb ...................................   Executive Officer (1)            (1999)

Phyllis ....................................   Retired (2)(4)             65    3 years       1977
Sewell .....................................                                    (1999)

Richard W ..................................   Consultant and Retired     72    1 year        1982
Sonnenfeldt ................................   Chief Executive Officer          (1997)
                                               of NAPP Systems Inc. (3)
</TABLE>

                         DIRECTORS CONTINUING IN OFFICE
<TABLE>

                                               Principal                  Remaining  Director
Director                                      Occupation             Age     Term      Since
- --------                                    ----------------         ---  ---------  --------
<S>                                         <C>                      <C>  <C>        <C>

Andrew E. Newman ........................   Chairman and CEO,         51    2 years    1991
                                            Race Rock Interna-              (1998)
                                            tional (2)

Ronald L ................................   Vice President-           57    2 years    1986
Rickman .................................   Newspapers                      (1998)

Lloyd G .................................   Chairman of the           69    2 years    1959
Schermer ................................   Board (1)                       (1998)

J. P. Guerin ............................   Investor (1)(3)           66    1 year     1985
                                                                            (1997)

Charles E ...............................   Chairman of the Board,    67    1 year     1990
Rickershauser, Jr.                          PS Group, Inc. (3)(4)           (1997)

Mark Vittert ............................   Investor (2)(4)           47    1 year     1986
                                                                            (1997)

<FN>
(1)  Member of Executive Committee
(2)  Member of Executive Compensation Committee
(3)  Member of Audit Committee
(4)  Member of Nominating Committee
</FN>
</TABLE>


<PAGE>


         Mr. Crain is the President and Editorial Director of Crain
Communications, a diversified publishing company with its
principal offices in Chicago, IL.

         Mr. Gottlieb was elected Chief Executive Officer of the
Company on May 11, 1991, and prior thereto served as President
and Chief Operating Officer.

         Until July, 1988, Mrs. Sewell was a Senior Vice President
of Federated Department Stores.  Mrs. Sewell is also a director
of Pitney Bowes Inc., Stamford, CT and SYSCO Corporation,
Houston, TX.

         From September 1, 1987 to September 28, 1990, Mr.  Sonnenfeldt held the
position of Chairman of the Board and Chief  Executive  Officer of NAPP  Systems
Inc., a subsidiary of the Company.  He is a director of Solar  Outdoor  Lighting
Co., Stuart, FL and TRIDEX Corporation, Westport, CT. He is also a member of the
Council on Foreign Relations,  the American Council on Germany,  and is a Fellow
of the IEEE.

         Mr. Newman is Chairman and CEO of Race Rock International,
     St. Louis, MO. He was Chairman of Edison Brothers Stores, Inc., until April
1995.  He is a  director  of Dave & Buster's  Inc.,  Dallas,  TX; and  Boatmen's
Bancshares,  Edison Brothers Stores, and Sigma-Aldrich  Corporation,  all of St.
Louis,  MO. On November 3, 1995,  Edison  Brothers  Stores  filed a petition for
reorganization  under  Chapter XI of the United  States  Bankruptcy  Code in the
United States Bankruptcy Court in Wilmington,  Delaware. Further proceedings are
still pending.

         For  more  than  the  past  5  years,   Mr.   Rickman   has  been  Vice
President-Newspapers of the Company.

         Mr. Schermer was Chairman and Chief Executive Officer of
the Company until May 11, 1991 when, upon his recommendation, the
Board of Directors elected Mr. Gottlieb as Chief Executive
Officer.

         Mr. Guerin is Vice-Chairman of Daily Journal Company, Los
Angeles, CA and a director of PS Group, Inc., San Diego, CA and
Chairman of Tapestry Films and Mitchum Securities Corp., Los
Angeles, CA.

         Mr. Rickershauser is Chairman of the Board of PS Group,
Inc., San Diego, CA.  He is also a director of City National
Corporation and of The Vons Companies, Inc., Los Angeles, CA.

         Mr. Vittert is a private investor and a director of
Munsingwear, Inc., Minneapolis, MN and Dave and Buster's, Inc.,
Dallas, TX.


<PAGE>

          DIRECTORS' MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

         The Company's Board of Directors met 5 times in fiscal 1995.

         The Company's Audit Committee met 3 times in fiscal 1995; its functions
are to review  the  scope,  timing  and  other  considerations  relative  to the
independent  auditors'  annual  examination  of  financial  statements,  and the
adequacy of internal control and the internal audit  functions;  and to evaluate
the performance of external and internal  auditors and the Company's  accounting
and  financial  departments.  In addition,  the Committee  reviews  professional
services provided by the Company's independent  auditors,  in general,  prior to
rendering  of such  services,  and the possible  effect of any  nonaudit-related
services upon the independence of the Company's independent auditors.

         The  Company's  Nominating  Committee met one time in fiscal year 1995;
its  functions  are to consider  and  recommend  to the Board all  nominees  for
possible  election  and  re-election  to the Board,  and to consider all matters
relating to the size,  composition  and  governance of the Board and the general
subject  matter,  size and  composition  of  Board  committees.  The  Nominating
Committee   will   consider   nominees    recommended   by   the   stockholders.
Recommendations  should be sent to  Charles  E.  Rickershauser,  Jr.,  Chairman,
Nominating Committee, c/o the Company, at the address shown on the cover of this
Proxy Statement.

         The Company's  Executive  Compensation  Committee met 3 times in fiscal
1995; its functions are to administer  the Company's 1962 Deferred  Compensation
Unit Plan, the Supplementary  Benefit Plan, the 1982 Incentive Stock Option Plan
and the 1990 Long Term Incentive Plan; to establish  salary ranges and salaries,
bonus  formulae  and  bonuses,  and  participation  in  other  benefit  plans or
programs,  for elected officers; to determine employment  terminations involving
payment to any  individual  in excess of  $150,000,  and to  approve  employment
contracts for executives  extending beyond one year; and to approve the position
description,  performance  standards and Key Result Areas for Bonus Criteria for
the Chief  Executive  Officer  of the  Company  and to measure  his  performance
thereunder.  In addition,  the  Committee  recommends  to the Board of Directors
significant employee benefit programs and bonus or other benefit plans affecting
individuals on the executive payroll other than elected officers.

         No incumbent  director  attended fewer than 75% of the aggregate of (1)
the total number of meetings of the Board of Directors  and (2) the total number
of meetings held by all committees of the Board on which he or she served during
1995.


                            COMPENSATION OF DIRECTORS

         No Company employee receives any remuneration for acting as a director.
In fiscal 1995 Messrs. Newman, Vittert, Crain,  Rickershauser,  Guerin, Schermer
and Sonnenfeldt and Mrs. Sewell were paid a $24,400 annual retainer,  $1,000 for
each  Board  meeting  attended  and $700 for each  Committee  meeting  attended.
Committee  chairmen were also paid $3,000 extra as an annual retainer for acting
as such. Mr. Schermer received an additional stipend of $50,000 for his services
as Chairman of the Board. Directors engaged to provide consultative services are
compensated at the rate of $1,500 per diem. The Company in fiscal 1995 also paid
to Mr. Sonnenfeldt $60,000 for consultative services rendered to the Company and
its  subsidiary,  NAPP  Systems  Inc. No other  non-employee  director  was paid
additional compensation for consultative services in fiscal 1995.

         The Board of Directors has authorized non-employee directors,  prior to
the  beginning of any Company  fiscal year,  to elect to defer receipt of all or
any part of  compensation  a director  might earn during  such year.  Amounts so
deferred  will be paid to the director  upon his or her ceasing to be a director
or upon  attaining any  specified age between 60 and 70,  together with interest
thereon at the average  rate of interest  earned by the Company on its  invested
funds  during each year.  Alternatively,  directors  may elect to have  deferred
compensation  credited to a "rabbi  trust"  established  by the Company  with an
independent trustee, which administers the investment of amounts so credited for
the benefit and at the direction of the trust beneficiaries until their accounts
are distributed under the deferred compensation plan.

          In  November,  1995 the  Board of  Directors  adopted  the  Stock  
Plan for Non-Employee Directors,  which is more fully described in Proposal
5 in this Proxy  Statement,  in lieu of an increase or the annual cash retainer.
Upon stockholder approval, non-employee directs will receive an annual grant of
500  shares of Common  Stock,  and may elect to  receive  all or 50% of the cash
retainer and meeting fees described above in Common Stock of
the Company.

          The Company also  matches,  on a  dollar-for-dollar  basis up to 
$5,000 annually, charitable contributions made by directors.

<PAGE>


                 EQUITY SECURITIES AND PRINCIPAL HOLDERS THEREOF

         The following table sets forth information as of December 8, 1995 as to
each person known by the Company to own beneficially more than five (5%) percent
of the Common Stock or Class B Common Stock of the Company.

<TABLE>

                                                                               Percent              Class B           Percent
Beneficial Owner                                          Common Stock         of Class           Common Stock        of Class
- ----------------                                          ------------         --------           ------------        --------
<S>                                                       <C>                  <C>                <C>                 <C> 

Journal Limited ................................            3,293,286           9.6%                       --               --
  Partnership
4230 So. 33rd Street
Lincoln, NE  68506                                                                              

New England ....................................              991,000           6.29%                      --               --
 Investment Co
c/o Reich & Tang
 Asset Management, L.P
600 Fifth Avenue
8th Floor
New York, NY 10020

Lloyd G. Schermer (1) ..........................              643,428           1.88%               1,183,186            8.98%
c/o Lee Enterprises,
Incorporated
215 N. Main Street
Davenport, IA 52801

Betty A. Schermer (2) ..........................              472,272           1.38%               1,079,954            8.20%
c/o Lee Enterprises,
Incorporated
215 N. Main Street
Davenport, IA 52801

<FN>
     (1) Includes (i) 80,322 Common and 455,028 Class B Common shares owned by a
trust as to which Lloyd G. Schermer  retains sole voting and investment  powers;
(ii) 277,254 Common shares subject to acquisition within 60 days by the exercise
of  outstanding  stock  options;  (iii) 9,924  Common and 30,210  Class B Common
shares held by a charitable  foundation as to which Lloyd G. Schermer has shared
voting and  investment  power;  (iv)  348,838  Class B Common  shares  held by a
charitable  trust as to which  Lloyd G.  Schermer  has sole  voting  and  shared
investment  power; and (v) 110,020 Common and 110,020 Class B Common shares held
by a trust and  165,908  Common  and  239,090  Class B Common  shares  held by a
charitable  trust as to which Lloyd G.  Schermer  shares  voting and  investment
powers.  Lloyd G. Schermer disclaims  beneficial ownership of 285,852 Common and
728,158 Class B Common shares listed above, and of the Common and Class B Common
shares  beneficially  owned by Betty A.  Schermer  listed above and described in
footnote (2) below.
     
     (2) Includes (i) 296,440  Common and 761,338 Class B Common shares owned by
trusts under which Betty A. Schermer has sole voting and investment powers; (ii)
165,908 Common and 239,090 Class B Common shares owned by a charitable  trust as
to which Betty A. Schermer  shares voting and investment  powers,  but disclaims
all  beneficial  ownership;  and (iii)  9,924  Common and 30,210  Class B Common
shares held by a charitable  foundation as to which Betty A. Schermer has shared
voting and investment  power, but disclaims all beneficial  ownership.  Betty A.
Schermer also  disclaims  beneficial  ownership of all Common and Class B Common
shares  beneficially owned by Lloyd G. Schermer listed and described in footnote
(1) above.
</FN>
</TABLE>


<PAGE>

     The following table sets forth information as to the Common Stock and Class
B Common Stock of the Company  beneficially owned as of December 8, 1995 by each
director,   each  of  the  named  executive   officers  listed  in  the  Summary
Compensation  Table below,  and by all  directors  and  executive  officers as a
group:
<TABLE>
Name and
Address of                                                            Percent          Class B Common             Percent
Beneficial Owner                              Common Stock            of Class              Stock                 of Class
- ----------------                              ------------            --------         --------------             --------
<S>                                           <C>                     <C>              <C>                        <C> 

Larry L. Bloom (2)....................           13,040                      *                   0                       0
1021 Carriage Place Drive
Bettendorf, IA  52722                                                                                       

Rance E. Crain  ......................            2,000                      *                   0                       0
220 E. 42nd Street
Room 930
New York, NY 10017

Richard D. Gottlieb (1)(2).............         510,472                 1.492%             124,170                       *
11 Deer Hill Road
Pleasant Valley, IA 52767

J. P. Guerin (1).......................               0                     0              106,814                       *
55 S. Grand Ave
34th Floor
Los Angeles, CA 90024

Andrew E. Newman ......................           2,000                     *                    0                       0
501 N. Broadway
St. Louis, MO 63102

Charles E .............................           2,000                     *                    0                       0
Rickershauser, Jr 
355 S. Grand Ave 
34th Floor
Los Angeles, CA 90071

Ronald L. Rickman (2) .................         289,756                     *                79,746                      *
3265 Woodcrest Drive
Bettendorf, IA 52722

Lloyd G. Schermer (1)(2) ..............         939,868                 2.746%            1,993,840                15.139%
c/o Lee Enterprises,
 Incorporated
400 Putnam Building
215 N. Main Street
Davenport, IA 52801

Gary N. Schmedding (1)(2) .............         176,650                      *                9,064                      *
5743 Lewis Court
Bettendorf, IA 52722

Phyllis Sewell ........................           1,900                      *                2,900                      *
7716 Pinemeadow
Cincinnati, OH 45224

Richard W. Sonnenfeldt ................           1,800                      *                  200                      *
4 Secor Drive
Port Washington, NY 11050

Mark Vittert ..........................           2,000                      *                    0                      0
750 S. Price Road
Ladue, MO 

Floyd Whellan (1)(2) ..................         141,956                      *                    0                      0
6401 Utica Ridge Road
Bettendorf, IA 

All present executive officers ........       2,199,173                 6.341%            2,317,138                17.591%
and directors as a group (17)

* Less than one (1%) percent of the class.

<PAGE>

<FN>
(1)      The following directors and officers disclaim  beneficial  ownership of
         the following  shares,  included above, not owned personally by them or
         held for their benefit: Schermer, 758,124 Common Stock, 1,808,112 Class
         B Common Stock;  Gottlieb,  22,804 Common Stock,  32,584 Class B Common
         Stock;  Guerin,  2,850 Class B Common Stock; and Schmedding,  40 Common
         Stock.

(2)      This table includes the following shares subject to acquisition  within
         60 days by the exercise of outstanding stock options: Schermer, 277,254
         Common Stock; Gottlieb,  426,266 Common Stock; Rickman,  239,736 Common
         Stock; Schmedding, 147,092 Common Stock; Whellan, 123,118 Common Stock;
         and Bloom, 8,340 Common Stock.
</FN>
</TABLE>


                       COMPENSATION OF EXECUTIVE OFFICERS

         The following tables and discussion  summarize the  compensation  which
the Company paid for  services  rendered in all  capacities  for the fiscal year
ended  September 30, 1995 to the chief  executive  officer of the Company and to
each of the  four  other  most  highly  compensated  executive  officers  of the
Company.  All share and share price data,  including stock option and restricted
stock  information,  is  stated  to give  effect to a  two-for-one  stock  split
declared  November  9, 1995 to  stockholders  of record on  November  20,  1995,
pursuant to which shares were distributed as of December 8, 1995.


                           Summary Compensation Table
<TABLE>


                                            Annual Compensation                          Long Term Compensation  (1)

                                                                                            Awards    Payouts


            (a)                                    (b)      (c)        (d)        (e)        (f)        (g)        (h)        (i)

                                                                                 Other                                         All
         Name and                                                                Annual   Restricted                         Other
         Principal                                                               Compen-    Stock      Stock      LTIP      Compen-
         Position                                  Year   Salary($)  Bonus($)   sation($)  Awards($) Options(#) Payouts($) sation($)
         --------                                  ----   ---------  --------   --------- ---------- ---------- ---------- ---------
                                                                                   (3)        (4)                  (6)         (7)
<S>                                                <C>    <C>        <C>        <C>        <C>       <C>        <C>        <C>    

Richard D. Gottlieb ............................   1995   $460,000   $360,000   $  5,000   $112,000     47,906    541,420   $ 94,092
 President and .................................   1994    421,000    315,750          0     96,600     40,000    478,827    165,302
 Chief Executive Officer .......................   1993    390,000    240,000          0     83,200     35,600     98,410    211,681

Ronald L. Rickman ..............................   1995    304,400    188,728      5,000     60,000     20,000    351,948     55,194
 Vice-President-Newspapers .....................   1994    289,920    176,851          0     51,750     20,000(5) 341,750    100,994
                                                   1993    270,400    170,352          0     56,800     31,200     64,077    154,962

Gary N. Schmedding .............................   1995    237,900    198,667      5,000     60,000     20,000    169,791     48,463
 Vice-President-Broadcast ......................   1994    220,240    165,180          0     51,750     20,000(5) 242,098    107,623
                                                   1993    206,000    119,975          0     35,000     20,800     43,509     78,539

Floyd Whellan ..................................   1995    166,200     76,480      5,000     20,000      6,000    200,049     25,391
 Vice-President - ..............................   1994    166,200     66,480          0     17,250      6,000    170,308     51,010
 Human Resources ...............................   1993    160,200     52,800          0     16,000      6,800     37,972     51,734

Larry L. Bloom (2)..............................   1995    216,300    141,802      2,500     40,000     15,000          0     39,126
Vice President - Finance .......................   1994    206,000    136,240     72,087     34,500     15,000          0     31,728
and Chief Financial Officer1993 ................            73,790     65,256          0     11,200      6,400          0          0

<FN>
(1)      The Executive Compensation Committee of the Company meets each November
         following  the  conclusion  of the  Company's  fiscal year to determine
         among other  things,  the amount of the annual  bonus to be awarded and
         the long term  compensation  grants to be made,  if any, for the fiscal
         year just concluded.

         The  Summary  Compensation  Table  includes  the  value  of  shares  of
         restricted  stock and the number of stock option shares  granted by the
         Executive  Compensation  Committee  under the Company's  1990 Long Term
         Incentive  Plan in each of the years  indicated  for the  corresponding
         fiscal year.

(2)      Mr. Bloom joined the Company in May, 1993.  Mr. Bloom was
         paid additional compensation in 1994 in accordance with the
         Company's Relocation Policy to compensate him for certain
         costs and expenses incurred in connection with his
         relocation to the Company's corporate office.

<PAGE>


(3)      Represents matching payments made by the Company to charitable 
         organizations designated by the executive officer.

(4)      The amounts shown represent shares of restricted stock in
         the following amounts granted to the named individuals in
         1993, 1994 and 1995, respectively:  Mr. Gottlieb, 5,200,
         5,600, and 5,600 shares; Mr. Rickman, 3,550, 3,000 and 3,000
         shares; Mr. Schmedding, 2,250, 3,000 and 3,000 shares; Mr.
         Whellan, 1,000, 1,000 and 1,000 shares; and Mr. Bloom, 2,000
         and 2,000 shares.  The restricted stock awarded in 1993,
         1994 and 1995 will vest on the third anniversary of the
         grant date.  Holders of restricted stock are entitled to
         receive all cash dividends paid in respect thereof during
         the restricted period.  At September 30, 1995, the number
         and market value of shares of restricted stock (including
         those awarded in November, 1995 but excluding those shares
         described in paragraph (6)(b) below) held by each of the named
         executive officers were as follows:  Mr. Gottlieb, 16,400
         shares ($355,675); Mr. Rickman, 9,550 shares ($207,116); Mr.
         Schmedding, 8,250 shares ($178,922); Mr. Whellan, 3,000
         shares ($65,063); and Mr. Bloom, 4,700 shares ($101,931).

(5)      Includes replacement (reload) options awarded at exercise of
         non-qualified options with payment made with restricted
         stock; the replacement options were awarded to the
         following executive officers:  (a) 1993 Mr. Rickman 7,000 shares; and
         Mr. Schmedding, 5,400 shares, (b) 1995 Mr. Gottlieb 7,906 shares.

(6)      The amounts shown represent the aggregate of (a) cash
         distributions to the named individuals under the Company's
         1990 Long Term Incentive Plan in 1993, 1994, and 1995 for
         the three year performance cycles ending in those years;
         (b) the value at September 30, 1995 of restricted stock
         awarded in November, 1992 and vesting in November, 1995 for
         Mr. Gottlieb ($230,669), Mr. Rickman ($121,714), Mr.
         Schmedding ($93,492), and Mr. Whellan ($73,100); and
         (c) payments in 1994 and 1995 to distribute accrued deferred
         compensation account balances at September 30, 1994 and 1995
         payable under the phaseout of the 1962 Deferred Compensation
         Unit Plan (discontinued in 1989).  The 1994 and 1995
         deferred compensation distributions, respectively, to the
         named executive officers and included in column (h) were as
         follows:  Mr. Gottlieb, $15,270 and 310,751; Mr. Rickman,
         $25,991 and 230,234; Mr. Schmedding, $26,473 and 76,299; and
         Mr. Whellan, $10,100 and 126,948.

(7)      The amounts shown represent contributions by the Company on
         behalf of the named individuals to the Company's Retirement
         Account Plan and Supplemental Retirement Account, which as
         to the named executive officers in 1995 were as follows:
         Mr. Gottlieb, $94,092; Mr. Rickman, $55,194; Mr. Schmedding,
         $48,463; Mr. Whellan, $25,391; and Mr. Bloom, $39,126.
</FN>
</TABLE>

<PAGE>

Option Grants In Last Fiscal Year
<TABLE>


                                                                       Individual Grants


             (a)                              (b)        (c)            (d)                (e)         (f)



                                                                    % of Total
                                                                    Options                                                  Grant
                                                    Options         Granted to          Exercise                             Date
             Name                                   Granted         Employees            Price         Expiration           Present
                                                              In Fiscal Year             ($/Sh)           Date              Value($)
                                                      (1)                                                                      (2)
             ----                                   -------         ----------         ---------       ----------           --------
<S>                                                 <C>             <C>                <C>             <C>                  <C>    

Richard D. Gottlieb ....................             40,000            17.0%             $ 20           08-Nov-05           $259,896
                                                      7,906 (3)         3.4%               20           11-Nov-00             92,975

Ronald L. Rickman ......................             20,000             8.5%               20           08-Nov-05            129,360

Gary N. Schmedding .....................             20,000             8.5%               20           08-Nov-05            129,360

Floyd Whellan ..........................              6,000             2.6%               20           08-Nov-05             38,808

Larry L. Bloom .........................             15,000             6.4%               20           08-Nov-05             97,608

<FN>
(1)      The options granted to the named individuals were determined by the
         Executive Compensation Committee in November, 1995 following review
         of each individual's performance in fiscal year 1995, and become
         exercisable in installments of 30% of the original grant on each of
         the first and second anniversaries of the grant date and 40% on the
         third anniversary.  All options are for Common Stock and have an
         exercise price equal to the closing market price of the stock on
         the grant date.  The lesser of 25% or the maximum number of shares
         permitted by law are designated as incentive stock options, and the
         balance are non-qualified options.  All options were granted under
         the Company's 1990 Long Term Incentive Plan, the provisions of
         which, among other things, allow an optionee exercising an option
         to satisfy the exercise price and withholding tax obligations by
         electing to have the Company withhold shares of stock otherwise
         issuable under the option with a fair market value equal to such
         obligations.  The Plan also permits an optionee exercising an
         option to satisfy the exercise price by delivering previously
         awarded restricted stock or previously owned Common Stock.  The
         limitations accompanying the restricted stock remain in effect and
         apply to the corresponding number of shares issued upon the stock
         option exercise until they lapse according to their original terms.

     (2) The "grant date  present  value" is a  hypothetical  value  determined
         under the Black-Scholes Option Pricing Model. It is one of the methods
         permitted by the Securities and Exchange Commission for estimating the
         present  value  of  options.  The  Company's  stock  options  are  not
         transferrable,  and the  actual  value of the  stock  options  that an
         executive  officer may realize,  if any,  will depend on the excess of
         the market price on the date of exercise over the exercise price.  The
         Black-Scholes  Option  Pricing  Model is based  on  assumptions  as to
         certain  variables such as the volatility of the Company's stock price
         and  prevailing  interest  rates,  so  there is no  assurance  that an
         individual will actually  realize the option values  presented in this
         table.
     
     (3)  Replacement  (reload)  option  awarded at exercise of a non-qualified
          option with payment made with restricted  stock.  The exercise price 
          of the replacement option is the closing market price of the 
          Company's Common Stock on the award date,  and the  replacement  
          option has a term equal to the  remaining term of the option 
          exercised.
</FN>
</TABLE>
<PAGE>




                Aggregated Option Exercises In Last Fiscal Year
                        and Fiscal Year End Option Values
<TABLE>

                    (a)                (b)                   (c)                     (d)                    (e)
                                                                                                          Value of
                                                                                  Number of              Unexercised
                                                                                 Unexercised             In-the-Money
                                     Shares                 Value                 Options at             Options at
                                   Acquired On            Realized                FY End (#)              FY End ($)
        Name                       Exercise (#)              ($)                 Exercisable/            Exercisable/
                                                                                Unexercisable           Unexercisable
                                      (1)                    (2)                     (3)                     (4)
        ----                       ------------          ----------             -------------           -------------
<S>                                <C>                   <C>                    <C>                      <C>   

Richard D. Gottlieb                  40,000              $  457,500                 387,492              $3,200,652
                                                                                    128,920                 566,233

Ronald L. Rickman                    40,000                 335,000                 214,476               1,836,037
                                                                                     68,940                 308,596

Gary N. Schmedding                   10,000                  91,684                 126,872               1,087,145
                                                                                     60,380                 258,861

Floyd Whellan                         7,960                  35,323                 111,678                 922,284
                                                                                     24,360                 115,248

Larry L. Bloom                            0                       0                   2,520                  16,733
                                                                                     33,880                 127,730

<FN>
(1)      All options are for Common Stock and were granted under the
         Company's 1982 Incentive Stock Option Plan or the 1990 Long
         Term Incentive Plan.

(2)      Market value of underlying securities at exercise date minus
         the exercise price.

(3)      Options  granted  under the  Company's  1990 Long Term  Incentive  Plan
         become  exercisable in three  installments over a period of three years
         from the date of grant.  The  number  of  unexercisable  options  shown
         includes  those  granted by the  Executive  Compensation  Committee  in
         November, 1995 for the
         fiscal year just concluded.

(4)      Market value of underlying securities at September 30, 1995
         ($21.69), minus the exercise price.

</FN>
</TABLE>

Long Term Incentive Plans - Awards in Last Fiscal Year

         The  Executive  Compensation  Committee  decided  in  January,  1993 to
cancel, as to executive officers of the Company,  outstanding  performance units
awarded for three year performance cycles ending in 1993 and 1994. The Committee
recognized that such termination  would have an adverse financial impact for the
Company's executive officers,  and determined in November,  1993 and 1994 to pay
each executive officer, in cash, a discretionary amount equal to one-half of the
value of performance  units earned at the end of the 1993 and 1994 cycles.  Each
executive officer named in the Summary Compensation Table (except Mr. Bloom, who
was not affected by the  Committee's  decision)  received  payment in cash,  the
amount of which is shown in column (h) of the Table.


         The  Committee  further  determined  in November,  1992 not to make any
performance  unit awards in future  fiscal years under the  Company's  Long Term
Incentive  Plan. The Committee made its decisions  after careful  examination of
the Plan,  the  award of  performance  units  thereunder,  and the  relationship
between award  performance and the compensation  objectives of the Committee for
executive  officers  of the  Company.  The  Committee  does not  intend  to make
performance unit awards during fiscal year 1996.

<PAGE>

Pension Plans

         Under the Company's Retirement Account and Supplementary Benefit Plans,
the Company matches  employee  contributions  up to 5% of employee  compensation
and, in addition, contributes 6.2% of a participant's total compensation plus an
additional  5.7% of such  compensation  in excess of $60,600.  These  retirement
plans are  defined  contribution  plans and were  adopted in 1980 to replace the
Company's  Pension  Plan,  a defined  benefit  plan.  The Company  and  employee
contributions  are  invested and the total  amount  standing to each  employee's
credit is paid following his or her retirement.  The amounts  credited in fiscal
1995  under  the  Retirement  Account  and  Supplementary  Benefit  Plans to the
accounts  of the  persons  listed  in the  Summary  Compensation  Table  were as
follows: Mr. Gottlieb,  $94,092; Mr. Rickman, $55,194; Mr. Schmedding,  $48,463;
Mr. Whellan, $25,391; and Mr. Bloom, $39,126.

         The Company's Pension Plan was superseded in 1980 by the
Retirement Account Plan.  Annual benefits under the Pension Plan
payable upon retirement at age 65 to the individuals listed in
the Summary Compensation Table are as follows:  Mr. Gottlieb,
$none; Mr. Rickman, $11,574; Mr. Schmedding, $1,376; Mr. Whellan,
none; and Mr. Bloom, none.


Executive Agreements

         The  Company  is obliged  under  written  agreements  to pay to Messrs.
Gottlieb,  Rickman,  Schmedding  and  Whellan  a  multiple  of three  times  the
executive  officer's  base salary in the event of  termination of his employment
without cause. The Company  determined in 1991 not to enter into such agreements
in the future with its executive officers.


Performance Presentation

         The  following  graph  compares  the  yearly  percentage  change in the
cumulative total shareholder  return of the Company,  the Standard & Poor's (S &
P) 500 Stock Index, and the S & P Publishing/Newspapers  Index, in each case for
the five years ending September 30, 1995. Total  shareholder  return is measured
by dividing (a) the sum of (i) the cumulative  amount of dividends  declared for
the measurement period,  assuming dividend  reinvestment and (ii) the difference
between the issuer's share price at the end and the beginning of the measurement
period, by (b) the share price at the beginning of the measurement period.













The (S & P) 500 Stock Index includes 500 U.S. companies in the
industrial, transportation, utilities and financial sectors and
is weighted by market capitalization.  The S & P
Publishing/Newspapers Index, which is also weighted by market
capitalization, includes the following six publishing companies:
Gannett Co., Inc., Knight-Ridder, Inc., The New York Times
Company, The Times Mirror Company, Dow Jones & Company, Inc. and
Tribune Company.

Report of the Executive Compensation Committee of the
Board of Directors on Executive Compensation

<PAGE>

The Committee

         The  Executive  Compensation  Committee of the Board of Directors  (the
"Committee") is composed of four  independent  outside  directors.  No executive
officer of the Company is a member of the Board of Directors of any company with
which a member  of the  Committee  is  affiliated.  The Board of  Directors  has
delegated to the Committee  the authority to review,  consider and determine the
compensation  of the  Company's  executive  officers  and  other  key  executive
employees and, in accordance with Rule 16b-3 of the Exchange Act, make the final
determination  regarding  awards of stock options,  restricted  stock, and other
stock-based awards to such persons.


Compensation Policies

         The Committee  operates on the principle that the  compensation  of the
Company's  executive  management,  including its Chief Executive Officer and the
other  executive  officers named in the Summary  Compensation  Table,  should be
competitive with  compensation of executive  management at comparable  companies
but should not be at the top of any range  derived  from such  comparisons.  The
Committee  also  follows a policy of basing a  significant  portion  of the cash
compensation of senior  executive  officers on the operating  performance of the
Company,  and  of  other  members  of  the  executive  management  team  on  the
performance  of the  enterprises  units or  functions  over which they  exercise
significant management responsibility.  The Committee's policies are designed to
assist the Company in attracting and retaining qualified executive management by
providing competitive levels of compensation that integrate the Company's annual
and long term  performance  goals,  reward  strong  corporate  performance,  and
recognize  individual  initiative and achievements.  The Committee also believes
that stock  ownership by management  and  stock-based  performance  compensation
arrangements  are  beneficial  in the  linking  management's  and  stockholders'
interests in the enhancement of stockholder value.

         The  Company's  executive  compensation  program is  comprised of three
elements:  (1) base  salary;  (2)  annual  incentive  bonus;  and (3) long  term
incentive compensation.


Base Salary

         Salary  levels for  executive  management  are set so as to reflect the
duties and level of  responsibilities  inherent in the position,  and to reflect
competitive  conditions in the lines of business in which the Company is engaged
in the geographic areas where services are being performed. Comparative salaries
paid by other  companies in the industries and locations  where the Company does
business are considered in  establishing  the salary for a given  position.  The
Company participates  annually in the Towers Perrin Media Industry  Compensation
Survey,  which is widely used in its  industry and gives  relevant  compensation
information on executive positions. The Company strives to place fully competent
and highly  performing  executives at or above the median level of compensation,
as reported annually in the Towers Survey.

<PAGE>

         The Towers Survey provides annual compensation  analyses for executives
in the media industry based on revenues,  industry segments including publishing
and  broadcasting,  and  market  type and  size.  The  statistical  information,
including revenues and compensation  levels,  provided by survey participants is
utilized  by the  Towers  Survey  to  develop  statistical  equations  based  on
revenues, industry segments and markets. These equations, along with other data,
are used by the Company to determine the median and other levels of compensation
of the executive  management of media companies with profiles comparable to that
of the Company.  Base salaries for executives named in the Summary  Compensation
Table are reviewed annually by the Committee taking into account the competitive
level of pay as reflected in the Towers Survey.  In setting base  salaries,  the
Committee  also  considers  a  number  of  factors  relating  to the  particular
executive,  including individual performance,  level of experience,  ability and
knowledge  of the job.  Base  salaries  were  increased  in 1995  for  executive
management by 8.3% on a composite basis. The Committee  believes the base salary
levels are reasonable and necessary to retain these key employees.


Annual Incentive Bonus Program

         The purpose of the annual  incentive  bonus  program is to motivate and
reward executive management so that they consistently achieve specific financial
targets,  and are compensated for the  accomplishment  of certain  non-financial
objectives.  These  targets and  objectives  are  reviewed  and  approved by the
Committee annually in conjunction with its review of the Company's strategic and
operating  plans. A target bonus level,  stated as a percent of year end salary,
is  established  for each member of the executive  management  team,  other than
executive officers,  by the executive officer exercising  responsibility over an
enterprise  unit or  function.  For  executive  officers  other  than the  Chief
Executive Officer, the bonus level and achievement targets are determined by the
Chief Executive Officer and approved by the Committee.  Similarly, the Committee
determines the annual bonus opportunity and performance  objectives of the Chief
Executive Officer.  While the annual incentive bonus awards for executives other
than the Chief Executive Officer are generally  approved upon the recommendation
of the Chief Executive  Officer,  the Committee  retains the right to adjust the
recommended  bonus awards to reflect its  evaluation  of the  Company's  overall
performance.


Long Term Incentive Plan

         Under  the  Company's  Long  Term  Incentive  Plan,  the  Committee  is
authorized, in its discretion, to grant stock options,  restricted stock awards,
and  performance  units payable in cash or restricted  stock of the Company,  in
such  proportions  and upon  such  terms and  conditions  as the  Committee  may
determine.  The  Committee  meets  in  November  of each  year to  evaluate  the
performance  of the Company for the  preceding  fiscal  year and  determine  the
annual incentive bonus and long term incentive awards of executive management of
the Company,  for the fiscal year just ended.  In November,  1995 the  Committee
made the following determinations with respect to long term compensation for the
Company's executive management.

Performance Unit Awards

         As noted above,  performance  unit awards made in 1990 and 1991 for the
three  year  cycles  ending in 1993 and 1994  were  cancelled,  as to  executive
officers,  by the Committee in January,  1993.  The  Committee  agreed to permit
completion  of the  three  year  cycles  and  related  performance  unit  awards
previously  made  for  persons  other  than  executive  officers,  but  made  no
performance  unit awards for the three year cycles  commencing  in fiscal  years
1993 and 1994. The Committee has  considered  and will continue to consider,  in
addition to objective performance  criteria,  certain  non-quantitative  factors
including  the  accomplishment  of specific  goals  established  by the Board of
Directors  and the  Committee  in  connection  with  long term  compensation  to
executive officers for 1995 and succeeding years.

<PAGE>

Stock Option Grants

         The number of stock options  granted to each executive  officer in 1995
was  determined  by  dividing  a  specified  dollar  amount  for the  grant by a
hypothetical  fair market value of the stock option as of the grant date,  based
upon the Black-Scholes  Option Pricing Model. The more responsible the executive
officer's  position,  the  greater  the dollar  amount of the  grant.  All stock
options  granted  have an exercise  price equal to the fair market  value of the
Common  Stock at time of grant.  In order to assure the  retention of high level
executives and to tie the  compensation  of those  executives to the creation of
long term value for  shareholders,  the  Committee  provided  that  these  stock
options generally vest in specified portions over a three year period.


Restricted Stock Awards

         In November,  1995,  the  Committee  granted to executive  officers and
other key employees  awards of restricted  stock,  which represent shares of the
Common Stock and which the recipient cannot sell or otherwise transfer until the
applicable  restriction  period lapses. The number of shares of restricted stock
awarded is generally  determined  by dividing a specified  dollar amount for the
target award by the fair market value of the Company's  Common Stock on the date
such awards are  approved.  The number of shares then  determined is reviewed by
the  Committee and may be increased or decreased to reflect a number of criteria
including,  but not limited to, the Company's  past operating  performance,  the
individual  executive's  role  in  accomplishment  of  the  Company's  operating
objectives,   and  that   individual's   potential  for  long  term  growth  and
contribution to the Company's strategic objectives.  Restricted stock awards are
also intended to increase the  ownership of  executives in the Company,  through
which the value of long term stockholder ownership and growth can be enhanced.

Compliance with Internal Revenue Code Section 162(m)

         Section 162(m) of the Internal  Revenue Code generally  disallows a tax
deduction to public companies for  compensation  over $1 million paid to certain
executive  officers in any taxable year  beginning on or after  January 1, 1994.
Performance-based  compensation  and payments in respect of binding obligations
entered into prior to February 17, 1993 are not subject to the  deduction  limit
if certain  requirements  are met.  As more fully  described  in  Proposals 2 
and 3 below, the Company currently intends to structure the performance-based  
portion of the  compensation  of its  executive  officers in a manner that 
complies with Section 162(m).

Compensation of Chief Executive Officer

         The Committee  determined the 1995 base salary for the Company's  Chief
Executive  Officer,  Richard D. Gottlieb,  in a manner  consistent with the base
salary  guidelines  applied to  executive  officers of the Company as  described
above.  The  annual  bonus  paid to Mr.  Gottlieb  for  1995  was  based  upon a
subjective  evaluation  of the  performance  of the  Company in relation to past
years and the performance of comparable media companies, and to a lesser extent,
his accomplishment of certain non-financial  performance  objectives.  In making
that evaluation,  the Committee gave particular  weight to the consistently high
performance of the Company in relation to its peers in revenue growth, operating
income  growth,  and operating cash flow growth,  which  contributed in 1994 and
1995 to record levels of revenue, operating income and operating cash flow. When
examining the performance of peer group companies for the current and past three
years, the Committee found the Company's performance, overall and in its primary
business segments of newspaper  publishing and  broadcasting,  to be equal to or
better than the median performance of its peer group in all categories.

         The Committee made long term  compensation  awards of stock options and
restricted stock to Mr. Gottlieb in 1995 by applying the same criteria described
for the determination of such awards to other executive officers of the Company.
The Committee did not consider past stock options and restricted stock grants to
Mr.  Gottlieb in  determining  the amount of his 1995 grants.  The Committee did
consider  the  consistently  exceptional  performance  of the  Company,  as more
particularly described above, in the final determination of such grants.

<PAGE>

Executive Compensation Committee Participation

         The current members of the Executive Compensation Committee
are Phyllis Sewell, Chairman, Mark Vittert, Rance E. Crain and
Andrew E. Newman.

                                   PROPOSAL 2

                   APPROVAL OF ANNUAL INCENTIVE BONUS PROGRAM
                               FOR KEY EXECUTIVES

         Under section 162(m),  which was added to the Internal  Revenue Code of
1993, in order for  compensation  in excess of  $1,000,000  for any taxable year
paid to a person  named in the Summary  Compensation  Table and  employed by the
Company on the last day of the taxable  year to be  deductible  by the  Company,
such   compensation   must  qualify  as   "performance-based".   The   Executive
Compensation   Committee  (the  "Committee")  has  adopted  terms,   subject  to
stockholder approval,  under which annual cash incentive compensation to be paid
to named executive officers subject to section 162(m) would be performance-based
for purposes of exemption  from the  limitations  of section  162(m).  The terms
adopted by the Committee are as follows:

  -      The class of persons  covered  consists of those key  executives of the
         Company who are from time to time  members of the CEO  Executive  Group
         (or successor designation,  or other successor group of executives,  if
         any)  and  such  other  executive  officers  as are  from  time to time
         designated by the Committee.

  -      The performance criteria for the annual incentive bonus
         program to covered executives for performance years 1997 and
         thereafter will be limited to objective tests based on one
         or more of the following:  earnings, cash flow, customer
         satisfaction, revenues, financial growth, return and margin
         ratios, market performance, and total shareholder return,
         any of which may be measured either in absolute terms or as
         compared to another company or companies.  Use of any other
         criterion will require ratification by stockholders if
         failure to obtain such approval would jeopardize the tax
         deductibility of future incentive payments.

  -      In administering the incentive program and determining
         incentive awards, the Committee will not have the
         flexibility to pay a covered executive more than the
         incentive amount indicated by his or her attainment under
         the applicable payment schedule.  The Committee will have
         the flexibility, based on its business judgment, to reduce
         this amount.

  -      There will be a maximum individual annual cash incentive
         amount limit equal to 100% of the annual base salary of any
         covered executive for any performance year.  This annual
         incentive payment maximum will not be increased without
         ratification by stockholders if failure to obtain such
         approval could result in future annual incentive payments
         not being tax deductible.

<PAGE>

         It should be noted  that  while the  Committee's  intent is to  prevent
section 162(m) from limiting the deductibility of annual incentive  compensation
payments,  final  regulations  and  guidance  for  section  162(m) have not been
adopted  by the  Internal  Revenue  Service.  For this  reason,  and  because of
possible  unforeseen  future  events,  it is  impossible  to be certain that all
annual incentive  compensation  paid by the Company to named executive  officers
will be tax  deductible.  The foregoing  shall not preclude the  Committee  from
making other  compensation  payments under  different  terms even if they do not
qualify for tax deductibility under section 162(m).

Hypothetical Payments Based On 1995 Results

         As discussed  above,  awards under the terms  adopted by the  Committee
will be based upon  performance  goals to be established  with respect to fiscal
1997 and future years. No incentive  compensation under these terms has yet been
earned by any covered  executive,  since the  performance  periods  have not yet
commenced.  Accordingly,  the amount of annual incentive compensation to be paid
in the  future to the  Company's  current  or future  named  executive  officers
subject to section  162(m)  cannot be  determined  at this  time,  since  actual
amounts will depend on actual performance measured against the attainment of the
Committee's  pre-established performance goals and on the Committee's discretion
to reduce such amounts.  The annual  incentive  compensation  actually earned in
fiscal  1995  by the  named  executive  officers  is  included  in  the  Summary
Compensation  Table on page , and the Committee  believes that amounts in excess
of $1 million  qualify for tax  deductibility  by the Company under existing law
and applicable regulations.  In fiscal 1996 and thereafter, the Company will not
be entitled to a deduction to the extent that the  aggregate of salary and bonus
payments and the value of restricted  stock awards  vesting in that year exceeds
$1 million to a named  executive  officer.  Had this proposal been in effect for
1995,  and for 1996,  the Committee  believes that Section 162(m) would not have
affected the compensation paid as reported in the Summary  Compensation Table on
page     for the named executive  officers in 1995, and will not affect  
anticipated compensation for 1996.

         The  affirmative  vote of a majority of the voting  power of all Common
Stock and Class B Common Stock present in person or by proxy, voting as a single
class,  a  quorum  being  present,  will be  required  for the  approval  of the
foregoing proposal.

<PAGE>


      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO APPROVE
             THE ANNUAL INCENTIVE BONUS PROGRAM FOR KEY EXECUTIVES.

                                   PROPOSAL 3

           APPROVAL OF AMENDMENT TO THE 1990 LONG TERM INCENTIVE PLAN
         TO PRESERVE THE TAX DEDUCTIBILITY OF CERTAIN PLAN COMPENSATION

         The Company is proposing an amendment to the  Company's  1990 Long Term
     Incentive  Plan (the  "LTIP"),  which was approved by the  stockholders  in
1990, to conform the LTIP to the  requirements of Section 162(m) of the Internal
Revenue  Code of 1986,  as  discussed  below,  by placing an annual limit on the
maximum  aggregate  number of shares  available  for stock  options  that may be
granted to any participant under the LTIP.  Certain of the material terms of the
LTIP are described  above and the specific  terms and conditions of the LTIP are
set  forth in the full text of the LTIP  included  as  Exhibit  A to this  Proxy
Statement. The attention of the stockholders is directed to that Exhibit so they
may acquaint  themselves fully with all of the terms and conditions of the LTIP.
The  Board of  Directors  has  determined  that  the  appropriate  annual  award
limitation  is 200,000  shares of the Company's  Common  Stock.  The text of the
amendment  is  contained  in the second  sentence of Section  2.1,  Authority of
Committee, in the LTIP.

         Section   162(m)  of  the  Internal   Revenue  Code  and  the  proposed
regulations  (the  "Regulations")  issued  thereunder  by the  Internal  Revenue
Service generally  disallow a tax deduction to public companies for compensation
over $1 million paid to certain executive officers in any taxable year beginning
on or after January 1, 1994. Performance-based  compensation will not be subject
to the deduction limit if certain  requirements are met. Stock options generally
are deemed to be performance-related  compensation if certain criteria have been
met by the plan under which they are issued,  including a limit on the number of
stock options which may be granted to any individual  during a specified period.
In addition,  prior to the payment of any awards, the plan must be approved by a
vote of a company's stockholders.  Adoption of this amendment does not reflect a
material change in the LTIP or the Company's current  compensation  policies and
practices but merely brings the plan into compliance with Section 162(m) and the
Regulations.

         The  affirmative  vote of a majority of the voting  power of all Common
Stock and Class B Common Stock present in person or by proxy, voting as a single
class,  a  quorum  being  present,  will be  required  for the  approval  of the
foregoing  proposal.  The  amendment  to the  LTIP  becomes  effective  upon its
approval by the stockholders.

         THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR  AMENDMENT OF THE LTIP TO
PLACE A 200,000 ANNUAL LIMIT ON THE MAXIMUM AGGREGATE NUMBER OF SHARES AVAILABLE
FOR OPTIONS THAT MAY BE GRANTED TO ANY PARTICIPANT.

<PAGE>

                                   PROPOSAL 4

                        APPROVAL OF AMENDED AND RESTATED
                        1977 EMPLOYEE STOCK PURCHASE PLAN

         In 1977 the  stockholders  approved the Company's  1977 Employee  Stock
Purchase Plan (the "ESPP") and authorized it to be funded with 2,400,000  shares
(adjusted  for stock  dividends  and  splits).  At the 1987  annual  meeting the
stockholders  approved an amendment  authorizing an additional 1,000,000 shares
of Common Stock to be sold under the ESPP.

          As of April 30, 1995,  only 218,000  shares (after  adjustment for 
the 1995 stock split) were  available and it is estimated  that at least  
110,000  shares will be used in the  1995-96  offering.  If the  program is to
continue,  it is necessary to authorize additional shares of Common Stock for 
future use.

         First  Chicago  Trust  Company of New York ("First  Chicago")  has been
designated by the Company as its agent to administer the Plan for  participants,
maintain  records,  send statements of account to participants and perform other
duties relating to the ESPP.  First Chicago will hold for safekeeping the shares
purchased for  participants  until  termination of  participation in the ESPP or
receipt of a written  request from a  participant  for all or part of his or her
shares.  Certificates  will not be issued to participants for shares credited to
their  account  unless  they so  request  of the  Company  in writing or until a
participant's account is terminated. Shares purchased under the ESPP and held by
First  Chicago will be registered in its name or the name of one of its nominees
as agent  for  participants  in the  ESPP.  If First  Chicago  should  resign or
otherwise cease to act as Plan  administrator,  the Company will make such other
arrangements as it deems appropriate for the administration of the ESPP.

         Under the ESPP,  Common  Stock is  offered  for  purchase  by  eligible
employees who elect to participate.  The Company grants options to purchase such
stock at a price  equal to 85% of the  market  value of the stock on the date of
grant of such options (the "grant  date"),  or 85% of such value on the date the
options expire (the "exercise  date"),  which is not more than one year from the
date of  grant.  Participants  pay  for  such  stock  through  periodic  payroll
deductions  which  must be not less  than $5 per  week  nor  more  than 15% of a
participant's base pay earned in the payroll period.

         If  participation is not terminated as explained below, at the Exercise
Date participants will be issued the number of shares of Common Stock (including
fractional  shares) which can be purchased at the purchase  price for the amount
accumulated in their payroll deduction accounts during the option period.

         Participants  in the ESPP may also have cash  dividends on all of their
shares  automatically   reinvested  through  First  Chicago's  purchase  of  the
Company's  Common  Stock on the  open  market.  The  purchase  price  of  shares
purchased by First Chicago for participants  will be the amount paid on the open
market,  rather than a price which is the lesser of 85% of the Grant Date market
value or 85% of the Exercise Date market value.  No commission or service charge
is paid by  participants  in connection  with  purchases of Company Common Stock
with reinvested dividends under the ESPP.

<PAGE>

         Directors  and elected  officers  of the  Company  are not  eligible to
participate  in the ESPP, nor are employees who directly or indirectly own 5% or
more of the  Company's  stock,  employees  who have been  employed less than one
year,  or  part-time  employees.  All other  employees of the Company and of the
Company's eligible  subsidiaries (50% or more owned by the Company) are eligible
to join.

         The Company has made 18  offerings  under the ESPP.  The price at which
shares have been sold each year has ranged from $1.96 to $14.90.  It is proposed
that 1,400,000 shares of Common Stock be authorized to be sold under the ESPP in
the  future;  this should  last  approximately  10 years based on prior rates of
subscription.

Federal Tax Consequences

         Under the  Internal  Revenue  Code,  participants  in the ESPP will not
realize  taxable income either on the Grant Date or the Exercise Date. If shares
purchased under the ESPP are disposed of more than two (2) years after the Grant
Date,  participants  will realize ordinary income equal to the lesser of (a) the
excess of the fair market value of the shares over the option price on the Grant
Date,  or (b) the excess of the sale  price of the  shares  (or the fair  market
value if disposed of by gift or a death) over the purchase price.  Moreover,  if
the shares are sold,  long-term  capital gain or loss will be realized  equal to
the  difference  between the selling price and the purchase  price of the shares
after  such  purchase  price has been  increased  by any amount  required  to be
realized as ordinary income.

         If the shares are  disposed  of prior to two (2) years  after the Grant
Date,  participants will realize ordinary income equal to the difference between
the price paid for the shares and their fair market value on the Exercise  Date.
Additionally,  if the shares  are sold,  capital  gain or loss will be  realized
equal to the difference  between the selling price and the purchase price of the
shares after such purchase price has been increased by the amount required to be
realized as ordinary  income.  Whether such capital gain or loss is long-term or
short-term  depends  on  whether  the  shares are held for more or less than one
year.

         Cash  dividends  and other  distributions  on  shares of stock  held on
behalf of  participants  by First Chicago will be subject to the same income tax
treatment  that  would  apply had the  participants  received  the  distribution
directly.  For example, cash dividends received by First Chicago will be taxable
to participants as ordinary dividend income.  The participants will recognize no
tax consequences  resulting from the purchase of shares on their behalf by First
Chicago  and will have tax basis in these  shares  equal to the amount  paid for
them.

         Participants may voluntarily  terminate  participation in the ESPP, and
participants  whose  employment  with the Company or a designated  subsidiary is
terminated  for  reasons  other  than  retirement,  disability  or  death  shall
automatically  cease to  participate in the ESPP. In either event the balance in
such participant's deduction account shall be paid to him or her and any Company
Common  Stock  purchased  in  a  previous  ESPP  offering  shall,  upon  written
notification  from the  participant,  be transferred to the  participant and any
fractional  shares shall be paid to the  participant in cash.  Participants  who
voluntarily  terminate  participation  shall forfeit any right to participate in
the next succeeding  stock offering,  if any, under the ESPP. If a participant's
employment is terminated due to retirement, disability or death, the participant
or his or her beneficiary or legal  representative  will be entitled to elect to
have the balance in his or her deduction  account either paid in cash or applied
toward  purchase of Company  stock and any Company  Common Stock  purchased in a
previous Plan offering, upon written notification from the participant, shall be
transferred to the  participant  and any fractional  shares shall be paid to the
participant  in cash.  Except as stated,  participants  may withdraw any amounts
withheld by payroll deduction in the ESPP.

<PAGE>

         The  foregoing  summary  does not  contain  all of the  details  of the
Employee Stock  Purchase Plan and is qualified by and expressly  subject to, the
specific  terms and  conditions  of the ESPP itself as set forth in Exhibit B to
this Proxy  Statement.  The  attention of the  stockholders  is directed to that
Exhibit  so they  may  acquaint  themselves  fully  with  all of the  terms  and
conditions of the ESPP.

         The  Board of  Directors  believes  that the  ESPP is  important  as an
incentive to increased  stock  ownership by its eligible  employees and that the
continuation  of the  Plan  is in the  best  interests  of the  Company  and its
stockholders.  The  affirmative  vote of a majority  of the voting  power of all
Common Stock and Class B Common Stock present in person or by proxy, voting as a
single class, a quorum being present, will be required for approval of the ESPP,
as amended and restated herein.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO
APPROVE THE AMENDED AND RESTATED 1977 EMPLOYEE STOCK PURCHASE
PLAN.

                                   PROPOSAL 5

             APPROVAL OF 1996 STOCK PLAN FOR NON-EMPLOYEE DIRECTORS

         The Board of Directors  of the Company  believes  that  adoption of the
Company's  1996 Stock Plan for  Non-Employee  Directors  (the "Stock Plan") will
encourage  non-employee  directors to increase their  ownership of shares of the
Company's  Common Stock and thereby link their  interests  more closely with the
interests of the other  stockholders of the Company.  Adoption of the Stock Plan
will also assist the Company in attracting and retaining  non-employee directors
of outstanding  ability and in providing  compensation  opportunities  which are
competitive with those of other major corporations.  Equally important, adoption
of the Stock Plan will enable these  directors to  participate  in the long term
growth and financial success of the Company.

         In furtherance of these goals,  stockholders are being asked to approve
the  adoption  of the Stock  Plan and to  authorize  the Board of  Directors  to
reserve for the Stock Plan an aggregate of 50,000 shares of the Company's Common
Stock (as such number may be adjusted for stock splits and dividends and certain
other corporate  changes in accordance with the Stock Plan). The Stock Plan will
have no  expiration  date except that awards may not be granted in excess of the
50,000 shares of Common Stock which have been reserved for award.  The following
summary sets forth the principal  features of the Stock Plan, which is qualified
in its entirety by the complete text of the Stock Plan set forth in Exhibit C to
this Proxy Statement.

         Awards may be granted  only to  non-employee  directors of the Company.
Awards may not be granted to any person who is an  employee of the Company or of
any subsidiary of the Company.

         An award of 500  shares  of the  Company's  Common  Stock  will be made
automatically to each non-employee director on the first business day of June of
each  year,  beginning  on  June 3,  1996.  No  consideration  will be paid by a
participant upon award of the shares. A non-employee  director who is elected by
the Board of Directors to fill a vacancy or newly created  directorship  between
annual meetings of stockholders will automatically  receive 500 shares of Common
Stock on the first  business  day of the fourth month after the date on which he
or she takes office.

         Non-employee  directors will also have the right to elect in writing to
receive  all or fifty  percent  (50%)  of the  compensation  described  above in
"Compensation of Directors", which would otherwise be payable in cash, in shares
of Common Stock,  commencing  with the effective date of the Plan. The number of
shares so awarded will be determined by dividing the amount of the  compensation
to be paid by the closing  price of the  Company's  Common Stock as reported for
New York Stock  Exchange-Composite  Transactions  on the trading day immediately
preceding  the  date of  payment  and  rounding  to the  nearest  whole  number.
Elections  under this section must be made at least six months prior to the date
on which the stock  payment is to be made. A  non-employee  director's  election
will  remain in effect  from year to year until  changed by the  participant.  A
change  in an  election  must be made at least  six  months  in  advance  of the
effective date of the change.

<PAGE>

         The Stock Plan will be administered  by the Chief Executive  Officer of
the Company (the "Administrator"),  who will be authorized to interpret the
Plan but have no authority with respect to the selection of directors to receive
awards,  the number of shares subject to the Plan or each grant  thereunder,  or
the  price or  timing  of  awards  to be made  except  as  provided  below.  The
Administrator  shall have no authority to increase materially the benefits under
the Stock Plan. The Administrator may amend, suspend or terminate the Stock Plan
as he or she shall  deem  advisable  but may not amend  the Stock  Plan  without
further  approval of the  stockholders  if such approval is required by law, and
may not amend the Stock Plan  provisions  relating  to the  amount,  price,  and
timing of awards  more than once  every six months  other  than to comport  with
changes in the Internal  Revenue Code of 1986,  the Employee  Retirement  Income
Security  Act  of  1974,   or  the  rules  and   regulations   thereunder.   The
determinations of the  Administrator are final,  binding and conclusive upon all
persons.  Adjustments  shall be made in the number and kind of shares subject to
the Stock Plan for stock splits or stock dividends.

Federal Tax Consequences

         The non-employee directors will be considered to have earned directors'
compensation at the time of the stock awards. The amount of taxable compensation
will  equal  the fair  market  value of the  shares  on the date  awarded.  This
treatment applies to minimum awards and elective awards of Common Stock.

Other Information

If the Stock Plan had been in effect  during the year ended  September 30, 1995,
the following table sets forth the benefits that would have been received by the
8 persons eligible to participate in the Stock Plan.

                                  Dollar                              Number
Name                             Value($)                           of Units
- ----                             --------                           --------



Non-Executive
  Director Group                            $         (1)              4,000
                                             ---------   



(1) Based on the closing price of the Common Stock on December
8, 1995.

         The  affirmative  vote of a majority of the voting  power of all Common
Stock and Class B Common Stock present in person or by proxy, voting as a single
class,  a  quorum  being  present,  will be  required  for the  approval  of the
foregoing  proposal.  The Stock Plan becomes  effective upon its approval by the
stockholders.

         THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR THE PROPOSAL TO ADOPT THE
1996 STOCK PLAN FOR NON-EMPLOYEE DIRECTORS.

<PAGE>

                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

         The firm of McGladrey & Pullen,  LLP,  Certified Public Accountants,
has been  designated  by the  Board of  Directors  of the  Company  to audit the
financial  statements of the Company,  its divisions and  subsidiaries,  for the
fiscal year to end  September  30,  1996.  Said firm has  audited the  Company's
accounts since 1960 and is considered to be well qualified.

         Representatives  of  McGladrey  & Pullen  will be  present  at the 1996
annual meeting and will be afforded the opportunity to make a statement, if they
desire to do so, and will be available to respond to appropriate questions.


                  STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING

         Proposals of  stockholders  intended to be presented at the 1997 annual
meeting of the Company  must be received  by the  Company for  inclusion  in its
proxy statement and form of proxy relating to that meeting by August 15, 1996.


                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

        Section  16(a)  of the  Securities  Exchange  Act of  1934  (the  "Act")
requires the Company's directors and executive officers and persons who own more
than ten percent of the  Company's  Common Stock or Class B Common Stock to file
initial  reports of ownership and reports of changes in that  ownership with the
Securities and Exchange Commission and the New York Stock Exchange. Specific due
dates for these  reports have been  established,  and the Company is required to
disclose in its proxy  statement  any failure to file by these dates  during the
Company's 1995 fiscal year.

         Based solely on review of the copies of such  reports  furnished to the
Company and written  representations  that no other reports were  required,  the
Company  believes  that all  filing  requirements  applicable  to its  executive
officers and directors were satisfied.

                                  OTHER MATTERS

         The  Management  of the Company  knows of no matters to be presented at
the meeting other than those set forth in the Notice of Annual Meeting. However,
if any other matters properly come before the meeting, your proxy, if signed and
returned,  will give discretionary  authority to the persons designated in it to
vote in accordance with their best judgment.

         The cost of the  solicitation  of proxies will be borne by the Company.
In addition to solicitation by mail, some of the officers and regular  employees
of the Company may, without extra remuneration, solicit proxies personally or by
telephone or telegraph. The Company may also request brokerage houses, nominees,
custodians and fiduciaries to forward proxy  materials to the beneficial  owners
of stock held of record and will reimburse such persons for their expenses.  The
Company has retained  Morrow & Co., Inc. to aid in the  solicitation of proxies,
for which the Company will pay an amount  which it is estimated  will not exceed
$7,000 plus expenses.


                                           /s/ Richard D. Gottlieb
                                           -------------------------------------
                                           RICHARD D. GOTTLIEB
                                           President and Chief Executive Officer

                         LEE ENTERPRISES, INCORPORATED
                   PROXY FOR ANNUAL MEETING--FEBRUARY 1, 1996

            COMBINED PROXY FOR COMMON STOCK AND CLASS B COMMON STOCK

         Lloyd G. Schermer and Richard D. Gottlieb, or either of them, each with
power of  substitution,  are  authorized  to vote all shares of Common Stock and
Class B Common  Stock  which the  undersigned  is entitled to vote at the annual
meeting of stockholders of Lee Enterprises,  Incorporated to be held February 1,
1996 and at any adjournment thereof, on the following matters.

         Management recommends a vote FOR:

1.  ELECTION OF DIRECTORS


         ---      FOR all nominees listed below (except as marked to
         ---      the contrary below).

         ---      WITHHOLD AUTHORITY to vote for all nominees listed
         ---      below.



    Nominee                                         Term
    -------                                        -------

    Rance E. Crain                                 3 years
    Richard D. Gottlieb                            3 years
    Phyllis Sewell                                 3 years
    Richard W. Sonnenfeldt                         1 year

   2.  Approval of the Company's Annual Incentive Bonus Program
for Key Executives as described in Proposal 2 in the Proxy
Statement;

   3.  To amend the Company's 1990 Long Term Incentive Plan as
described in Proposal 3 in the Proxy Statement;

   4.  To amend and extend the Company's 1977 Employee Stock
Purchase Plan as described in Proposal 4 in the Proxy Statement;

   5.  To approve the Company's 1996 Stock Plan for Non-Employee
Directors; and

   6.  In their discretion, upon such other matters as may prop
erly come before the meeting.

         (Continued and to be signed on reverse side)


<PAGE>




         THIS PROXY IS SOLICITED BY MANAGEMENT.  EVERY
         PROPERLY SIGNED PROXY WILL BE VOTED AS
         DIRECTED.  UNLESS OTHERWISE DIRECTED, PROXIES
         WILL BE VOTED FOR ITEMS 1 THROUGH 5, INCLUSIVE,
         AND IN THE DISCRETION OF MANAGEMENT IN CONNECTION
         WITH ITEM 6.


         DATED:            , 199  .        ------------------------------------
                -----------     --
                                           Signature



                                           -------------------------------------
                                           Signature



(PLEASE  sign exactly as your name appears  hereon.  Executors,  administrators,
trustees,  custodians,  etc. should give full title. If shares are registered in
joint names, each owner should sign.)







                                   EXHIBIT A

                          LEE ENTERPRISES, INCORPORATED
                          1990 LONG-TERM INCENTIVE PLAN


Section 1: GENERAL PROVISIONS

1.1      Purposes

         The purposes of the 1990  Long-Term  Incentive Plan (the "Plan") of Lee
Enterprises,  Incorporated  (the  "Company") are to promote the interests of the
Company and its  stockholders  by (i)  attracting  and retaining  executives and
other key employees of outstanding  ability;  (ii)  strengthening  the Company's
capability to develop,  maintain and direct a competent  management  team; (iii)
motivating executives and other key employees,  by means of  performance-related
incentives,  to achieve longer-range performance goals; (iv) providing incentive
compensation  opportunities  which are  competitive  with  those of other  major
corporations;  and (v) enabling such  employees to  participate in the long-term
growth and financial success of the Company.

1.2 Definitions

         "Affiliate" - means any  corporation or other entity (i) which is not a
Subsidiary but as to which the Company possesses a direct or indirect  ownership
interest  and has  representation  on the  board  of  directors  or any  similar
governing  body;  and (ii) which is  designated  by the Board of Directors as an
"Affiliate" for purposes of this Plan.

         "Award" - means a grant or award under Sections 2 through 4, inclusive,
of the Plan.

         "Board of Directors" - means the board of directors of the
Company.

         "Code" - means the  Internal  Revenue Code of 1986 as amended from time
to time.

         "Committee" - means the Executive Compensation Committee of
the Board of Directors.

         "Common  Stock" - means  the  Common  Stock,  $2.00 par  value,  of the
Company, which may be authorized and unissued shares or may be reacquired shares
of such Common Stock.

         "Corporation" - means the Company, its divisions,
Subsidiaries and Affiliates.

         "Disability  Date" - means  the date on which a  Participant  is deemed
disabled under the employee  benefit plans of the Corporation  applicable to the
Participant.
         "Disinterested  Person" - has the meaning set forth in Rule 16b-3(d)(3)
promulgated  by the  Securities  and Exchange  Commission  under the  Securities
Exchange Act of 1934, or any successor definition adopted by the Commission.

         "Employee" - means any key employee of the Corporation.

         "Fair Market Value" - means, as the Committee shall  determine,  either
(i) the  average  of the high and low prices of the  Common  Stock,  or (ii) the
closing  price of the  Common  Stock,  on the  date on which it is to be  valued
hereunder as reported for New York Stock Exchange-Composite Transactions.

<PAGE>

         "Normal  Retirement Date" - has the meaning set forth in the pension or
retirement plan of the Corporation applicable to the Participant,  or such other
date as may be  mutually  agreeable  upon in  writing by the  Committee  and the
Participant.

         "Participant"  - means an Employee who is selected by the  Committee to
receive an Award under the Plan.

         "Performance  Cycle" or "Cycle" - means a period of three (3) years, or
such other period of years selected by the Committee,  during which  performance
is  measured  for the  purpose  determining  the  extent  to  which  an award of
Performance Units has been earned.

         "Performance Goals" - mean the objectives  established by the Committee
for a  Performance  Cycle,  for the purpose of  determining  the extent to which
Performance  Units  which  have been  contingently  awarded  for such  Cycle are
earned.

         "Performance  Unit" - means a fixed or variable dollar denominated unit
contingently awarded under Section 3 of the Plan.

         "Restricted  Period" - means a period of three (3) years, or such other
period of years  selected by the  Committee,  during which a grant of Restricted
Stock may be forfeited to the Company.

         "Restricted Stock" - means shares of Common Stock contingently  granted
to a Participant under Section 4 of the Plan.

          "Subsidiary"  - means  any  corporation  in  which  the  Company  
possesses directly or indirectly  fifty percent (50%) or more of the total 
combined voting power of all  classes  of its stock  having  voting  power;  
provided  that with respect to incentive  Stock options  granted  hereunder,  
the term  "subsidiary" shall be as defined in Section  425(f) or any  successor
provision of the Code.

1.3 Administration

         The Plan shall be  administered  by the  Committee,  which shall at all
times  consist  of  three  (3)  or  more  members,  each  of  whom  shall  be  a
Disinterested  Person.  The Committee shall have sole and complete  authority to
adopt,  alter and repeal such  administrative  rules,  guidelines  and practices
governing  the  operation  of the  Plan as it  shall  from  time  to  time  deem
advisable,  and to interpret the terms and provisions of the Plan. The Committee
may delegate to one or more executive  officers of the Company the power to make
Awards to  Participants  who are not  executive  officers  or  directors  of the
Company,  provided the Committee shall fix the maximum amount of such Awards for
the  group  and a  maximum  amount  for any  one  Participant.  The  Committee's
decisions are binding upon all parties.

1.4 Eligibility

         All Employees who have demonstrated significant management potential or
who have  contributed,  or are deemed  likely to  contribute,  in a  substantial
measure to the successful  performance of the Corporation,  as determined by the
Committee, are eligible to be Participants in the Plan.

<PAGE>

1.5 Shares Reserved

         (a) There shall be reserved for  issuance  pursuant to the Plan a total
of two million (2,000,000) shares of Common Stock, together with any shares that
were available for grant under the Company's 1982 Incentive Stock Option Plan as
of October 1, 1989 and any shares  that,  after such date,  would have,  but for
Section 1.14(a) below,  otherwise  become available for grant under the terms of
such plan by reason of forfeitures  or otherwise.  In the event that (i) a stock
option expires or is terminated unexercised as to any shares covered thereby, or
(ii) shares are  forfeited  for any reason  under the Plan,  such  shares  shall
thereafter be again  available  for issuance  pursuant to the Plan. In the event
that a stock option is surrendered  for payment  pursuant to Section  1.6(a)(ii)
hereof, the shares covered by the stock option shall not thereafter be available
for issuance pursuant to the Plan.

     (b) In the event of any change in the outstanding shares of Common Stock by
reason of any stock dividend or split, recapitalization,  merger, consolidation,
spin-off,  combination or exchange of shares or other corporate  change,  or any
distributions to common  shareholders  other than cash dividends,  the Committee
shall make such substitution or adjustment,  if any, as it deems to be equitable
to  accomplish  fairly the  purposes  of the Plan and to preserve  the  intended
benefits of the Plan to the Participants  and the Corporation,  as to the number
(including  the number  specified in Section  1.5(a) above) or kind of shares of
Common Stock or other securities issued or reserved for issuance pursuant to the
Plan,  including  the number of  outstanding  stock  options,  the option prices
thereof, and the number of outstanding Awards of other types.

1.6 Change of Control

         (a) In order to  maintain  the  Participants'  rights in the event of a
Change of Control or Potential Change of Control of the Company,  as hereinafter
defined, the Board of Directors, in its sole discretion, may, in addition to and
notwithstanding  anything to the contrary  contained in the Plan,  either at the
time an Award is made  hereunder or at any time prior to or upon the  occurrence
of a Change of  Control  or  Potential  Change of Control  (i)  provide  for the
accelerated  exerciseability  or  vesting  of, or the full or  partial  lapse of
restrictions on, each Award outstanding at the time of such Change of Control or
Potential  Change of Control  event;  (ii) provide for the payment in respect of
such Awards of cash equal to the amount which could have been  attained upon the
exercise or  realization  of such  rights had such  Awards  been then  currently
exercisable  or payable;  (iii) make such  adjustment or proration to the Awards
then  outstanding  as the Board of Directors  deems  appropriate to reflect such
transaction or event;  or (iv) cause the Awards then  outstanding to be assumed,
or new rights substituted therefor, by the surviving corporation in such change.
The Board of Directors may, in its discretion,  include such further  provisions
and limitations in any agreement entered into with respect to an Award as it may
deem equitable and in the best interests of the Corporation.

         (b) For the purposes of this  Section 1.6, a "Change of Control"  shall
be deemed to have occurred if: (i) any person (as defined in Section  3(a)(9) of
the Securities Exchange Act of 1934, as amended from time to time (the "Exchange
Act") and as used in Sections 13(d) and 14(d)  thereof),  excluding the Company,
it  Subsidiaries,  and any employee  benefit plan sponsored or maintained by the
Company  or its  Subsidiaries  (including  any  trustee  of such plan  acting as
trustee), but including a "group" as defined in Section 13(d)(3) of the Exchange
Act (a "Person"),  becomes  beneficial  owner of shares of the Company having at
least twenty  percent  (20%) of the total  number of shares  which  entitle such
Person  to vote for the  election  of  directors  of the  Company  (the  "Voting
Shares"); (ii) the stockholders of the Company shall approve any merger or other
business  combination  of  the  Company,  sale  of  the  Company's  assets  or a
combination  of  the  foregoing  transactions  (a  "Transaction")  other  than a
Transaction involving only the Company and one or more of its Subsidiaries or


<PAGE>



Affiliates, or a Transaction immediately following which the stockholders of the
Company immediately prior to the Transaction  continue to have a majority of the
voting power in the resulting  entity excluding for this purpose any stockholder
owning  directly or indirectly  more than ten percent (10%) of the shares of the
other company involved in the merger; or (iii) within any twenty-four (24) month
period  beginning  after February 8, 1990, the persons who were directors of the
Company  immediately  before  the  beginning  of  such  period  (the  "Incumbent
Directors") shall cease (for any reason other than death) to constitute at least
a majority of the Board of Directors or the board of directors of any  successor
to the Company, provided that any director who was not a director as of February
8, 1990 shall be deemed to be an Incumbent Director if such director was elected
to the Board of Directors by, or on the  recommendation  of or with the approval
or,  at least  two-thirds  of the  directors  who then  qualified  as  Incumbent
Directors either actually or by prior operation of this Section 1.6(b)(iii).

         (c) For the purposes of this Section 1.6, a Potential Change of Control
shall be deemed to have  occurred if: (i) a Person  commences a tender offer for
at least  twenty  percent  (20%) of the  Voting  Shares;  (ii)  approval  of any
Transaction  (excluding any Transaction that is excluded for purposes of Section
1.6(b)(ii)  above) is requested of stockholders;  (iii) proxies for the election
of directors of the Company are  solicited by anyone other than the Company;  or
(iv) any other event occurs which is deemed to be a Potential  Change of Control
by the Board of Directors.

         (d)  Notwithstanding  the foregoing,  no Change of Control or Potential
Change of Control shall be deemed to have occurred for purposes of the Plan with
respect to an Employee by reason of any actions or events in which such Employee
participates  in a capacity other than in his or her capacity as an Employee (or
as a director of the Company, where applicable).

1.7 Withholding

         The Corporation shall have the right to deduct from all amounts paid in
cash (whether  under this Plan or otherwise)  any taxes required by law or other
amounts  authorized by a Participant  to be withheld  therefrom.  In the case of
payments of Awards in the form of Common Stock,  at the  Committee's  discretion
the  Participant  may be  required to pay to the  Corporation  the amount of any
taxes  required to be withheld  with respect to such Common  Stock,  or, in lieu
thereof,  the Corporation shall have the right to retain (or the Participant may
be offered  the  opportunity  to elect to tender) the number of shares of Common
Stock whose Fair Market Value on the date such taxes are required to be withheld
equals the amount required to be withheld.



<PAGE>



1.8 Nontransferability

         No Award shall be assignable or transferable,  and no right or interest
of any Participant shall be subject to any lien,  obligation or liability of the
Participant, except by will or the laws of descent and distribution.

1.9 No Right to Employment

         No person shall have any claim or right to be granted an Award, and the
grant of an Award shall not be construed as giving a Participant the right to be
retained in the employ of the Corporation.  Further,  the Corporation  expressly
reserves the right at any time to dismiss a Participant free from any liability,
or from any claim under the Plan,  except as provided herein or in any agreement
entered into with respect to an Award.

1.10 Construction of the Plan

         The validity, construction,  interpretation,  administration and effect
of the Plan and of its rules and  regulations,  and rights relating to the Plan,
shall be  determined  solely in  accordance  with the laws of Delaware,  without
regard to conflict of law principles.

1.11 Amendment

         (a) The Board of Directors may amend,  suspend or terminate the Plan or
any  portion  thereof  and any Award  hereunder  at any time,  provided  that no
amendment  shall be made without  stockholder  approval which shall (i) increase
(except  as  provided  in  Section  1.5(b)  hereof)  the total  number of shares
reserved for issuance  pursuant to the Plan;  (ii) change the class of Employees
eligible to be  Participants;  (iii)  decrease the minimum  option prices stated
herein  (other than to change the manner of  determining  Fair  Market  Value to
conform to any then applicable provision of the Code or regulations thereunder);
(iv) extend the  expiration  date of the Plan as it applies to  incentive  stock
options;  or (v)  withdraw  the  administration  of the  Plan  from a  committee
consisting of three or more  members,  each of whom is a  Disinterested  Person.
Notwithstanding  anything to the contrary  contained  herein,  the Committee may
amend the Plan in such manner as may be necessary so as to have the Plan conform
with applicable law and rules and regulations thereunder.

         (b) The Committee with the Participant's  consent may amend,  modify or
terminate any outstanding  Award at any time prior to payment or exercise in any
manner  not  inconsistent  with  the  terms  of  the  Plan,   including  without
limitation,  to change the date or dates as of which (i) a stock option  becomes
exercisable;  (ii) a Performance  Unit is deemed  earned;  (iii) or a Restricted
Stock becomes nonforfeitable; or (iv) to cancel and reissue an Award under such
different terms and conditions as it determines appropriate.


1.12 Dividends, Equivalents and Voting Rights; Cash Payments

         Awards may  provide  the  Participant  with (i)  dividends  or dividend
equivalents  and voting rights prior to either  vesting or earnout;  and (ii) to
the extent determined by the Committee,  cash payments in lieu of or in addition
to an Award.

1.13 Effective Date

         The Plan shall be effective on October 1, 1989, subject to ratification
by the  stockholders  of the Company.  No incentive stock options may be granted
under the Plan after October 1, 1999.

1.14 Prior Plans

         Upon the effectiveness of the Plan:

         (a) No  further  grants  shall be made under the 1982  Incentive  Stock
Option Plan.  At the  discretion  of the Committee and subject to the consent of
the  participants  thereunder,  any prior  grants that were made under such plan
shall be covered by the terms and conditions of this Plan.

         (b) No awards  shall be made  under the 1978  Performance  Share  Plan,
which Plan shall be terminated.

         (c) No further  awards  shall be made under the  Deferred  Compensation
Unit Plan,  which Plan shall be  terminated,  and benefits  thereunder  shall be
distributed as determined by the Committee.  During the period of  distribution,
benefits  under such plan may continue to accrue in respect to awards made prior
to the termination of such plan in the discretion of the Committee.

<PAGE>


Section 2:  STOCK OPTIONS

2.1 Authority of Committee

     Subject to the  provisions of the Plan,  the Committee  shall have sole and
complete  authority to determine  the  Employees to whom stock  options shall be
granted,  the  number of shares  to be  covered  by each  stock  option  and the
conditions  and  limitations,  if any, in addition to those set forth in Section
2.3 hereof, applicable to the exercise of the stock option. The number of shares
of Common  Stock  with  respect  to which  stock  options  may be granted to any
Participant  during  any  fiscal  year  shall not  exceed  100,000  (subject  to
adjustment as provided in Section 1.5(b)  hereof).  The Committee shall have the
authority  to grant  stock  option  that are  intended  to be, and  qualify  as,
incentive   stock   options  under  Section  422A  of  the  Code,  or  to  grant
non-qualified  stock options,  or to grant both types of stock  options,  except
that  incentive  stock  options  can only be  granted  to  Participants  who are
Employees  of the  Company  or a  Subsidiary.  In the  case of  incentive  stock
options,  the terms and conditions of such grants shall be subject to and comply
with such grant and vesting  limitations as may be prescribed by Section 422A(d)
of the Code, as from time to time amended, and any implementing regulations.

2.2 Option Price

         The Committee  shall  establish the option price at the time each stock
option is  granted,  which  price shall not be less than 100% of the Fair Market
Value of the Common  Stock on the date of grant in the case of  incentive  stock
options  or 50% of the Fair  Market  Value in the  case of  non-qualified  stock
options.  The option price shall be subject to adjustment in accordance with the
provisions of Section 1.5(b) hereof.

2.3 Exercise of Options

         (a) The  Committee  may  determine  that any stock  option shall become
exercisable  in  installments  and may determine that the right to exercise such
stock option as to such  installments  shall expire on different dates or on the
same date.  Incentive stock options may not be exercisable  later than ten years
after their date of grant.

         (b) In the  event a  Participant  ceases  to be an  Employee  with  the
consent of the  Committee,  or upon the  occurrence of his or her death,  Normal
Retirement Date (or, if approved in writing by the Committee,  his or her actual
retirement  date)  or  Disability  Date,  his  or her  stock  options  shall  be
exercisable at any time prior to a date established by the Committee at the date
of grant. Except as otherwise provided by the Committee, if a Participant ceases
to be an  Employee  for any  other  reason,  his or her  rights  under all stock
options  shall  terminate  no later  than the  thirtieth  (30th)  day after such
cessation of employment.

          (c) Each  stock  option  shall be  confirmed  by a stock  option  
agreement executed by the Company and by the Participant.  The option price
of each  share as to which an option is  exercised  shall be paid in full at the
time of such  exercise.  Such payment shall be made in cash, by tender of shares
of Common Stock owned by the  Participant  valued at Fair Market Value as of the
date of exercise,  subject to such  limitations on the tender of Common Stock as
the  Committee  may  impose,  or by a  combination  of cash and shares of Common
Stock. In addition, the Committee may provide the Participant with assistance in
financing the option price and applicable  withholding  taxes, on such terms and
conditions as it determines appropriate.

         (d)  Stock  options  granted  under the Plan may  include  the right to
acquire an Accelerated Ownership Non-Qualified Stock Option ("AO"). If an option
grant  contains  an AO, and if a  Participant  pays all or part of the  purchase
price of the option with shares of Common Stock held by the  Participant  for at
least one (1) year,  then upon exercise of the option the  Participant  shall be
granted the  additional  option to purchase,  at the Fair Market Value as of the
date of the AO grant,  the number of shares of Common  Stock equal to the number
of whole  shares of Common  Stock  used by the  Participant  in  payment  of the
purchase price and the number of whole shares of Common Stock, if any,  withheld
by the  Company  as  payment  for  applicable  withholding  taxes.  An AO may be
exercised  no  earlier  than one (1) year  after its grant and no later than the
date of expiration of the option to which the AO is related.

<PAGE>


         (e) Stock options may be exercised during the option term (as specified
in the option  agreement)  by giving  written  notice of exercise to the Company
specifying  the  number  of  shares  to  be  purchased.  Such  notice  shall  be
accompanied by payment in full of the purchase price,  either by check,  note or
such  other  type of  instrument  as may be  determined  from time to time to be
acceptable by the Committee or in accordance with procedures  established by the
Committee.  As determined by, or in accordance with  procedures  established by,
the Committee, in its sole discretion,  at or after grant, payment in full or in
part may  also be made in the  case of the  exercise  of a  non-qualified  stock
option in the form of Restricted Stock subject to an Award hereunder  (based, in
each case,  on the Fair Market  Value of the common Stock on the date the option
is exercised, as determined by the Committee). If payment of the option exercise
price of a non-qualified stock option is made in whole or in part in the form of
Restricted  Stock,  such Restricted  Stock (and any replacement  shares relating
thereto) shall remain (or be) restricted, as the case may be, in accordance with
the original terms of the Restricted Stock award in question, and any additional
Common Stock received upon the exercise shall be subject to the same  forfeiture
restrictions,  unless otherwise  determined by, or in accordance with procedures
established by, the Committee, in its sole discretion, at or after grant.


Section 3: PERFORMANCE UNITS

3.1 Authority of Committee

         The Committee  shall have sole and complete  authority to determine the
Employees  who  shall  receive  Performance  Units  and the  number of such
Performance  Units for each Performance  Cycle, and to determine the duration of
each Performance Cycle and the value of each Performance Unit. There may be more
than one  Performance  Cycle in existence  at any one time,  and the duration of
Performance Cycles may differ from each other.

3.2 Performance Goals

         The Committee shall establish  Performance  Goals for each Cycle on the
basis of such  criteria and to accomplish  such  objectives as the Committee may
from time to time  select.  During  any  Cycle,  the  Committee  may  adjust the
Performance Goals for such Cycle as it deems equitable in recognition of unusual
or  non-recurring  events affecting the Corporation or changes in applicable tax
laws or accounting principles.

3.3 Terms and Conditions

         The Committee  shall  determine the number of  Performance  Units which
have been earned on the basis of  performance  in  relation  to the  established
Performance  Goals.  Performance Units may not be sold,  assigned,  transferred,
pledged  or  otherwise  encumbered,   except  as  herein  provided,  during  the
Performance  Cycle.  Payment of  Performance  Units shall be in (i) cash or (ii)
shares of Restricted Stock in such proportions as the Committee shall determine.

3.4 Termination of Employment

         A Participant must be an Employee at the end of a Performance  Cycle in
order to be entitled to payment of  Performance  Units in respect of such Cycle;
provided, however, that in the event a Participant ceases to be an Employee with
the written  consent of the Committee  before the end of such Cycle, or upon the
occurrence  of his or her  death,  his or her  Normal  Retirement  Date (or,  if
approved  in writing by the  Committee,  his or her actual  retirement  date) or
Disability Date prior to the end of such Cycle, the Committee, in its discretion
and after taking into  consideration the performance of such Participant and the
performance of the Corporation  during the Cycle, may authorize  payment to such
Participant (or his or her legal  representative) with respect to some or all of
the Performance Units deemed earned for that Cycle.

<PAGE>

Section 4:  RESTRICTED STOCK

4.1 Authority of Committee

         Subject to the  provisions of the Plan,  the Committee  shall have sole
and complete  authority to determine  the Employees to whom shares of Restricted
Stock shall be granted,  the number of shares of Restricted  Stock to be granted
to each  Participant,  the  duration  of the  Restricted  Period  during and the
conditions under which the Restricted Stock may be forfeited to the Company, the
purchase price,  if any, to be paid by a Participant for such Restricted  Stock,
and the terms and  conditions  of the Award in  addition to those  contained  in
Section 4.2 Such  determinations  shall be made by the  Committee at the time of
the grant.

4.2  Terms and Conditions

         Shares  of  Restricted  Stock may not be sold,  assigned,  transferred,
pledged or otherwise  encumbered,  except as provided in Section 2.3(e),  during
the Restricted  Period.  Certificates  issued in respect of shares of Restricted
Stock shall be registered in the name of the Participant and deposited by him or
her,  together with a stock power  endorsed in blank,  with the Company.  At the
expiration of the Restricted Period, the Company shall deliver such certificates
to the Participant or his or her legal representative.

4.3 Termination of Employment

         Unless otherwise  provided by the Committee at the time of the grant of
Restricted Stock, in the event a Participant  voluntarily  terminates his or her
employment  with the  Corporation  during  the  Restricted  Period,  or upon the
occurrence of his or her death, during the Restricted Period,  Normal Retirement
Date (or, if approved in writing by the Committee,  his or her actual retirement
date) or Disability Date during the Restricted Period, the restrictions  imposed
hereunder  shall lapse with respect to such shares of Restricted  Stock.  In the
event a  Participant  ceases to be an Employee for any other  reason  during the
Restricted  Period,  unless otherwise  provided by the Committee,  all shares of
Restricted Stock shall thereupon be forfeited to the Company.


                                   EXHIBIT B

                              AMENDED AND RESTATED
                          LEE ENTERPRISES, INCORPORATED
                       1977 EMPLOYEES' STOCK PURCHASE PLAN


         This Stock  Purchase  Plan (herein  called  "Plan")  provides  eligible
employees  of Lee  Enterprises,  Incorporated,  a Delaware  corporation  (herein
called "Company"),  and its Designated Subsidiaries,  an opportunity to purchase
Common Stock of the Company through payroll deductions.  The Plan is intended to
qualify as an "employee  stock  purchase plan" within the meaning of Section 423
of the Internal Revenue Code of 1986, as amended, hereinafter called the Code.

         1.       DEFINITIONS.

                  (a) Subsidiary. A "Subsidiary" is a corporation 50% or more of
                  the  outstanding  voting stock or voting power of which at the
                  time  of  the   granting  of  an  option  under  the  Plan  is
                  beneficially owned directly or indirectly by the Company.

                  (b) Designated Subsidiary. A "Designated Subsidiary" is
                  a subsidiary of the Company whose Eligible Employees
                  shall be authorized to participate in the Plan by the
                  Board of Directors of the Company.

                  (c) Eligible Employee.  An "Eligible  Employee" is an employee
                  of  the  Company  or of a  Designated  Subsidiary,  except  an
                  employee  (i) who has been  employed by the  Company  and/or a
                  Designated Subsidiary less than one year as of the Grant Date;
                  or (ii) whose  employment  is twenty hours or less per week or
                  not more than five months in any calendar  year;  or (iii) who
                  on a Grant  Date is an  elected  officer  or  director  of the
                  Company; or (iv) who immediately after a Grant Date owns 5% or
                  more of the  total  combined  voting  power  or  value  of all
                  classes of stock of the Company.

                  Prior  service by an employee  with a company whose assets and
                  business relating to such employment have been acquired by the
                  Company or a Designated  Subsidiary shall, if so determined by
                  the Board of Directors of the Company, be deemed to constitute
                  employment with the Company or such Designated  Subsidiary for
                  the purposes of subparagraph 1(c) (i) hereof.

                  (d) Participant. A "Participant" is an Eligible
                  Employee who elects to participate in the Plan.

                  (e)  Offering.  An  "Offering"  is the  grant  of  options  to
                  Participants  to  purchase  Common  Stock  of the  Company  in
                  accordance with the provisions of the Plan during a prescribed
                  period of time not in excess of one year.

                  (f) Grant  Date.  The "Grant  Date" shall be the date fixed by
                  the Board of  Directors  for the  commencement  of an Offering
                  under the Plan, or if no sale of the Company's Common Stock is
                  recorded on the New York Stock Exchange-Composite  Transaction
                  Tape on that date,  then on the next  succeeding date on which
                  there is a sale.

                  (g) Exercise  Date.  The  "Exercise  Date" with respect to any
                  Offering is the expiration date of such Offering or if no sale
                  of the  Company's  Common  Stock is  recorded  on the New York
                  Stock  Exchange-Composite  Transaction Tape on that date, then
                  the last preceding day on which
                  there was a sale.

<PAGE>

                  (h) Exercise  Price.  The  "Exercise  Price" of each  Offering
                  shall be established by the Board of Directors but in no event
                  shall be less than the lesser of 85% of the fair market  value
                  of a share of Common Stock of the Company on the Grant Date or
                  85% of the fair  market  value of such  share on the  Exercise
                  Date;  neither  shall the Exercise  Price be less than the par
                  value of such  shares.  The fair market value per share on any
                  Grant Date or Exercise  Date, as the case may be, shall be the
                  average  between the highest and lowest  quoted  selling price
                  per share of the Company's Common Stock as recorded on the New
                  York Stock  Exchange-Composite  Transaction  Tape on each such
                  date.

                  (i)  Basic  Compensation.  The  "Basic  Compensation"  of each
                  Participant  for each payroll  period is the regular  straight
                  time  compensation  earned during such payroll period,  before
                  any  deductions  or  withholdings,   but  excluding  overtime,
                  bonuses,  amount paid as  reimbursement  of expenses and other
                  additional compensation.

         2.       SHARES AVAILABLE FOR PURCHASE. The Company will make
                  available 1,400,000 shares of its Common Stock for
                  purchase under the Plan from authorized but unissued shares or
                  from shares reacquired from time to time.

         3.       OFFERINGS.  The Board of Directors  shall fix the date of each
                  Offering  under the Plan,  the  number of shares to be offered
                  under  each  Offering,  the  Exercise  Price and the period of
                  time, not more than twelve  months,  during which the Offering
                  is to remain in effect. No new Offering shall become effective
                  until the prior Offering has expired.

         4.       PARTICIPATION-PAYROLL DEDUCTIONS. (a) An Eligible
                  Employee may become a Participant by completing an
                  authorization for a payroll deduction on the form
                  provided by the Company and filed with his or her
                  payroll office prior to the Grant Date of the
                  applicable Offering.

                  (b) At least  thirty  days prior to the Grant Date the Company
                  shall notify the  Eligible  Employees of that date and furnish
                  them with the required authorization form.

                  (c) At the time a Participant  files his or her  authorization
                  for payroll deduction he or she shall elect to have deductions
                  made from his or her pay on each pay day  during the time that
                  he or she is a  Participant  in an Offering at a rate not less
                  than   $5.00   per  week  nor  more  than  15%  of  the  Basic
                  Compensation  which he or she is  entitled  to receive on such
                  pay day.

                  (d) All payroll  deductions  made for a  Participant  shall be
                  deposited in the Company's general corporate account and shall
                  not bear  interest.  A  Participant  may not make any separate
                  cash  payment  into such  account  or change the amount of the
                  deduction at any time during the period of the  Offering.  The
                  Company will maintain  complete  records showing the amount of
                  payroll deductions of each Participant.

                  (e) Payroll deductions for a Participant shall commence on the
                  first pay date  following  the Grant Date and shall end on the
                  last pay date prior to the Exercise  Date to which the payroll
                  deduction  authorization is applicable unless he or she elects
                  to discontinue deductions as provided in paragraph 6.

                  (f) No employee of the Company or a Designated  Subsidiary may
                  be  granted  an  option   hereunder  which  would  permit  the
                  employee's  rights to  purchase  stock under this Plan and all
                  other  stock  purchase  plans (as  defined in the Code) of the
                  Company and its subsidiaries to accrue at a rate which exceeds
                  $25,000 (or such other maximum as may be prescribed  from time
                  to time  by the  Code)  of fair  market  value  of such  stock
                  (determined  at the  time  the  option  is  granted)  for each
                  calendar  year  in  which  any  such  option  granted  to such
                  employee is outstanding at any time.

<PAGE>

         5.       GRANTING OF OPTIONS-PURCHASE OF SHARES. (a) If a
                  Participant has filed his or her authorization for a
                  payroll deduction as above provided, the Participant
                  shall be granted an option on the Grant Date of an
                  Offering for as many full or fractional shares as he or
                  she will be able to purchase at the Exercise Price of
                  such Offering with the payroll deductions credited to
                  his or her account during the period of participation
                  in that Offering; provided, however, that if the total
                  number of shares to be purchased by all Participants in
                  such Offering shall exceed the number of shares
                  available for sale through such Offering, a pro rata
                  allocation of the available shares shall be made among
                  all Participants in the Offering based on the amount of
                  their respective payroll deductions up to the Exercise
                  Date of the Offering.

                  (b)  Purchase  of shares  shall be made  automatically  on the
                  Exercise Date of an Offering.  On such date, the Participant's
                  account shall be charged for the amount of the Exercise  Price
                  of the  number  of whole  and  fractional  shares  that can be
                  purchased with the credit balance in his or her account.

                  (c) Cash dividends and other cash distributions
                  received by a Participant with respect to the shares
                  held on behalf of a Participant by the Plan
                  administrator will be credited pro rata to the account
                  of a Participant in accordance with his or her interest
                  in the shares with respect to which the dividends or
                  distributions are paid or made, and will be applied, as
                  soon as practicable after receipt thereof by the Plan
                  administrator, to the purchase on the open market of
                  additional shares of the Company's Common Stock, and
                  such shares will be credited to the account of each
                  electing Participant in a pro rata manner.  Stock
                  splits or dividends paid in the Company's Common Stock will be
                  allocable to a  Participant  in whole shares and in fractional
                  shares, as determined by the Plan administrator, in accordance
                  with his or her  interest in the shares with  respect to which
                  the stock dividend is paid or the stock split relates.

                  If a  Participant  desires not to have the cash  dividends and
                  other cash  distributions  received on his or her Common Stock
                  reinvested in the Common Stock of the Company, the Participant
                  shall notify the Company by  completing  the form  provided by
                  the Company and filed with his or her  payroll  office.  After
                  receipt of such notice,  all cash  dividends when declared and
                  received by the Company's Plan  administrator will be credited
                  to such  Participant  in  proportion  to the number of shares,
                  including  fractional  shares,  held  by  the  Company's  Plan
                  administrator for such  Participant's  account on the dividend
                  record date. Checks will then be issued to such Participant in
                  accordance with the Company's  dividend  payment  policies for
                  its stockholders.

                  (d) The purchase price of shares of the Company's Common Stock
                  purchased by the Plan  administrator  for a Participant in the
                  Plan with  reinvested  dividends on any dividend  payment date
                  will be the  average of the prices  paid on the open market by
                  the Plan  administrator in making such purchases,  rather than
                  the Exercise Price.

<PAGE>

                  (e)  The  Company  may,  in  its  discretion,  issue  a  stock
                  certificate  representing  the shares so purchased by the Plan
                  administrator in the name of a Participant, or if he or she so
                  directs,  in his or her name and the name of another person as
                  joint  tenants  with right of  survivorship,  and  deliver the
                  certificate to such  Participant as soon as practicable  after
                  the date purchased. Notwithstanding the foregoing, the Company
                  may,   in   its   discretion,   issue   uncertificated   stock
                  representing  the full and fractional  shares of the Company's
                  Common Stock  purchased by or on behalf of a  Participant  (in
                  lieu of a stock certificate) on the date purchased in the name
                  of the Participant,  or if he or she so directs, in his or her
                  name and the name of another  person as joint tenants with the
                  right of  survivorship,  unless the  Participant  requests the
                  issuance of a stock  certificate.  Such authorization does not
                  affect shares already  represented by certificates  until they
                  are surrendered to the Company.

                  Upon the  issuance or transfer of  uncertificated  shares to a
                  Participant,  the Company shall send the Participant a written
                  statement  containing  such  information  required by Delaware
                  law, the Company's  Restated  Certificate of Incorporation and
                  the  Company's  By-Laws,  which  shall  be  delivered  to such
                  Participant as soon as practical after the date of purchase.

         6.       TERMINATION OF PARTICIPATION IN OFFERING.  A
                  Participant, at any time and for any reason, may
                  voluntarily terminate participation in an Offering
                  prior to the Exercise Date of the Offering by written
                  notice of termination delivered to his or her payroll
                  office.  A Participant shall automatically cease to
                  participate in an Offering if prior to the Exercise
                  Date he or she shall cease to be employed by either the
                  Company or a Designated Subsidiary for reasons other
                  than retirement, disability or death.  In either such
                  event no payroll deduction shall thereafter be made
                  with respect to such Participant and the cash balance
                  in his or her payroll deduction account shall be paid
                  to the Participant within 60 days thereafter and any
                  Company Common Stock in such Participant's account
                  purchased in a previous Plan offering shall, upon
                  written notification from the Participant, be
                  transferred to the Participant and any fractional
                  shares shall be paid to the Participant in cash.  A
                  Participant whose participation in an Offering has been
                  voluntarily terminated shall forfeit any right to
                  participate in the next succeeding Offering, if any,
                  under the Plan.  If a Participant's employment shall be
                  terminated by reason of retirement, death or disability
                  prior to the Exercise Date, he or she (or a designated
                  beneficiary, in the event of death, or if none, his or
                  her legal representative) shall have the right, within
                  90 days thereafter, to elect to have the balance in the
                  Participant's payroll deduction account either paid in
                  cash or applied toward the purchase of Company stock
                  and any Company Common Stock in such Participant's
                  account purchased in a previous Plan offering shall,
                  upon written notification from the Participant, be
                  transferred to the Participant and any fractional
                  shares shall be paid to the Participant in cash.
                  Except as above provided, no Participant may withdraw
                  any amounts withheld by payroll deductions, in whole or
                  in part.


<PAGE>

         7.       RIGHTS AS A STOCKHOLDER. None of the rights or privileges of a
                  stockholder  of the Company shall exist with respect to shares
                  purchased  under the Plan  unless and until a  certificate  or
                  certificates or written statement in respect of uncertificated
                  shares  shall  have  been  issued  to a  Participant  or legal
                  representative of his or her estate.

         8.       RIGHTS NOT TRANSFERABLE.  Rights under this Plan are
                  not transferable by a Participant other than by will or
                  the laws of descent and distribution and are
                  exercisable during the Participant's lifetime only by
                  the Participant.

         9.       APPLICATION OF FUNDS. All funds received or held by the
                  Company under this Plan may be used for any corporate
                  purposes.

         10.      ADJUSTMENTS IN CASE OF CHANGES AFFECTING STOCK. In the
                  event of a recapitalization, stock dividend, stock
                  split or other change in capitalization affecting the
                  Company's present Common Stock, appropriate adjustment
                  may be made by the Board of Directors in the number
                  (including the number specified in paragraph 2) and
                  kind of shares and the Exercise Price of shares which
                  are or may become subject to options granted or to be
                  granted hereunder.

         11.      AMENDMENTS TO PLAN. The Board of Directors of the
                  Company, at any time, or from time to time, may amend,
                  suspend, or terminate this Plan, provided, however,
                  that except to conform the Plan to the requirements of
                  the Internal Revenue Code, no amendment shall be made
                  (i) increasing or decreasing the number of shares
                  authorized for this Plan (other than as provided in
                  Section 10), (ii) changing the formula for determining
                  the Exercise Price per share, or (iii) further limiting
                  the employees of the Company or its Subsidiaries who
                  may participate in this Plan.

         12.      VALUATIONS. All valuations hereunder shall be based
                  upon the New York Stock Exchange-Composite Transaction
                  Tape.

         13.      GOVERNMENTAL REGULATIONS. The Company's obligation to
                  sell and deliver its Common Stock under this Plan is
                  subject to the approval of any governmental authority
                  required in connection with the authorization, issuance
                  or sale of such stock.

         14.      EFFECTIVE DATE OF PLAN. The Plan became effective on
                  May 1, 1978.











                                   EXHIBIT C

                          LEE ENTERPRISES, INCORPORATED
                   1996 STOCK PLAN FOR NON-EMPLOYEE DIRECTORS

1.  Purposes

The purposes of the 1996 Stock Plan for  Non-Employee  Directors (the "Plan") of
Lee  Enterprises,  Incorporated  (the "Company") are to promote the interests of
the Company and its  stockholders by (i) encouraging  non-employee  directors to
own shares of the Company's  Common Stock and thereby link their  interests more
closely  with the  interests  of the other  stockholders  of the  Company;  (ii)
attracting and retaining  non-employee  directors of outstanding ability;  (iii)
providing incentive compensation  opportunities which are competitive with those
of other major corporations;  and (iv) enabling such directors to participate in
the long term growth and financial success of the Company.

2.  Definitions

The following definitions shall be applicable throughout the Plan:

         "Administrator"- means the Chief Executive Officer of
the Company.

         "Award"- means a grant of Common Stock under Section 7
of the Plan.

         "Board of Directors"- means the board of directors of
the Company.

         "Cash Compensation"- means annual retainer, fees payable for serving as
Chairman  of the  Board  of  Directors  or of a  committee  of the  Board or for
attending  any  meetings  of  the  Board  or any  committee  thereof,  per  diem
consultation fees or other  compensation  payable as a non-employee  director of
the Company.

         "Code"- means the Internal Revenue Code of 1986 as amended from time to
time.

         "Common   Stock"-   means  the   common   stock  of  Lee   Enterprises,
Incorporated, $2.00 par value.

         "Company"- means Lee Enterprises, Incorporated, a
Delaware corporation, including any and all subsidiaries.

         "Exchange  Act"- means the  Securities  Exchange Act of 1934 as amended
from time to time.


         "Participant"- means a non-employee director of the
Company who has been granted an Award.

<PAGE>

3.       Effective Date and Duration of the Plan

The Plan shall become  effective upon approval by the Company's  stockholders at
the annual  meeting  of  stockholders  to be held on  February  1, 1996,  or any
adjournment  thereof. The Plan shall terminate at such time as may be determined
by the Administrator, and no Awards shall be granted after such termination.

4.       Administration

(a) Administrator.  The Plan shall be administered by the Administrator  subject
to the  restrictions set forth in the Plan.  Before any Awards are granted,  the
Administrator  may  require  Participants  to execute  any  agreements  that the
Administrator, in his discretion, shall reasonably require.

(b) Powers.  Subject to the provisions of the Plan, the Administrator shall have
the full power,  discretion,  and authority to interpret and administer the Plan
in a manner which is consistent  with the Plan's  provisions,  but shall have no
authority  with respect to the  selection of  directors to receive  awards,  the
number of shares subject to the Plan or each grant  thereunder,  or the price or
timing of awards to be made except as  provided in Section 9. The  Administrator
shall have no authority  to increase  materially  the  benefits  under the Stock
Plan.

(c)      Decisions Binding.  All determinations and decisions
made by the Administrator according to the provisions of the Plan
shall be final, conclusive and binding on all persons, including
the Participants, their estates and beneficiaries, and the
Company and its stockholders and employees.

5.       Common Stock Awards; Shares Subject to the Plan

(a) Stock Grant  Limit.  Awards will be granted to  Participants  in the Plan in
accordance  with the provisions of Section 7 below.  Subject to Section 8 below,
the aggregate number of shares of Common Stock that may be issued under the Plan
shall not exceed 50,000  shares.  Shares of Common Stock shall be deemed to have
been  issued  under the Plan only to the extent  actually  issued and  delivered
pursuant to an Award.

(b)      Stock Offered.  The Common Stock to be granted
constituting an Award may be authorized but unissued Common Stock
or Common Stock previously issued and outstanding and reacquired
by the Company.

6.       Eligibility

Awards may be granted  only to  directors  of the  Company  who,  at the time of
grant,  are not  employees of the Company or of any  subsidiary  of the Company.
Awards may not be granted to any person who is an  employee of the Company or of
any subsidiary of the Company.

7.       Common Stock Awards

(a) Minimum Awards of Common Stock.  An Award of 500 shares of Common Stock,  as
adjusted   according  to  Section  8  below,  shall  be  made  automatically  to
Participants  on the first business day of June of each year,  beginning on June
3,  1996.  A  Participant  who is elected  by the Board of  Directors  to fill a
vacancy or newly created  directorship  between annual  meetings of stockholders
shall automatically receive 500 shares of Common Stock, as adjusted according to
Section 8 below,  on the earlier of the first  business  day of the fourth month
after taking office or the last business day of the year in which he or she took
office.

<PAGE>

(b)  Elective  Payment  in Common  Stock.  Participants  shall have the right to
elect, in writing filed with the Company,  to receive all or fifty percent (50%)
of their Cash  Compensation  payable for services  rendered by them in shares of
Common  Stock,  commencing  with the effective  date of the Plan.  The number of
shares shall be determined by dividing the amount of the Cash Compensation to be
paid by the closing price of the Company's Common Stock as reported for New York
Stock  Exchange-Composite  Transactions on the trading day immediately preceding
the date of payment and rounding to the nearest whole  number.  If the Company's
Common Stock is not then traded on such  exchange,  the  determination  shall be
based on the  principal  market  where the  Company's  Common  Stock is actively
traded as reported in the Wall Street Journal, Midwest Edition.  Elections under
this section  shall be made at least six months and one day prior to the date on
which  payment is to be made. A  Participant's  election  shall remain in effect
from year to year until  changed by the  Participant.  No change in an  election
shall be  effective  prior to at least six  months and one day after the date of
the change.

(c) Payment for Stock.  A Participant  shall not be required to make any payment
for Common Stock received  pursuant to this Plan, except to the extent otherwise
required by law.

8.       Change in Capital Structure

     In the event of any  change in the  outstanding  shares of Common  Stock by
reason of any stock dividend or split, recapitalization,  merger, consolidation,
spin-off,  combination or exchange of shares or other corporate  change,  or any
distributions  to the  holders of Common  Stock other than cash  dividends,  the
Administrator  shall make such substitution or adjustment,  if any, as he or she
deems to be  equitable  to  accomplish  fairly the  purposes  of the Plan and to
preserve the intended  benefits of the Plan to the Participants and the Company,
as to the number,  including the number specified in Section 5(a) above, or kind
of shares of Common  Stock or other  securities  issued or reserved for issuance
pursuant  to the Plan,  including  the  number of  outstanding  shares of Common
Stock.

9.       Amendment, Modification and Termination

The  Administrator  may amend,  suspend or terminate the Plan as he or she shall
deem  advisable  but may not  amend the Plan  without  further  approval  of the
stockholders  if such  approval is  required by law,  and may not amend the Plan
provisions  relating to the amount,  price,  and timing of awards more than once
every six months other than to comport  with  changes in the Code,  the Employee
Retirement  Income  Security Act of 1974, or the rules  thereunder.  Adjustments
shall be made in the  number  and kind of shares  subject  to the Stock  Plan as
provided in Section 8 above.

10.      Miscellaneous

(a) No Right to an Award.  Neither the adoption of the Plan or any action of the
Administrator  shall be  deemed  to give a  director  a right to an Award or any
other rights  hereunder  except as may be evidenced by an Award duly executed on
behalf  of the  Company,  and  then  only to the  extent  and on the  terms  and
conditions  expressly set forth herein. The Plan shall be unfunded.  The Company
shall not be required to establish  any special or separate  fund or to make any
other segregation of funds or assets to assure the payment of any Award.

(b) No  Employment  Rights  Conferred.  Nothing  contained in the Plan shall (i)
confer upon any director any right with  respect to  continuation  of service or
nomination  for  reelection as a director with the Company or (ii)  interfere in
any way with the right to remove a director from office at any time for cause as
provided in the Company's Restated Certificate of Incorporation.

(c) Other Laws;  Withholding.  The Company  shall not be  obligated to issue any
shares of  Common  Stock  until  there  has been  compliance  with such laws and
regulations as the Company may deem applicable.  No fractional  shares of Common
Stock shall be delivered.  The Company shall have the right to collect cash from
Participants  in an amount  necessary  to satisfy  any  Federal,  state or local
withholding tax requirements. A Participant may elect to satisfy tax withholding
requirements,  in whole or in part,  by having the  Company  withhold  shares of
Common Stock to satisfy the amount of taxes required to be withheld.


<PAGE>



(d) Severability.  If any provision of the Plan shall be held illegal or invalid
for any reason,  the  illegality  or  invalidity  shall not affect the remaining
parts of the  Plan,  and the Plan  shall be  construed  and  enforced  as if the
illegal or invalid provision had not been included.

(e) Additional Compensation. Except as otherwise provided in Section 7(b) above,
shares of Common Stock  granted  under the Plan shall be in addition to any Cash
Compensation  payable to a  Participant  as a result of his or her  service as a
non-employee director of the Company.

(f)  Requirements of Law. The granting of Awards under the Plan shall be subject
to all applicable laws,  rules,  and  regulations,  and to such approvals by any
governmental agencies or national securities exchanges as may be required.

(g)      Governing Law.  To the extent not preempted by Federal
law, the Plan, and all agreements hereunder, shall be construed
in accordance with and governed by the laws of the State of
Delaware, without regard to conflict of law principles.

(h)  Securities  Law  Compliance.  With  respect to any  Participant  subject to
Section 16 of the  Exchange  Act,  transactions  under the Plan are  intended to
comply with all applicable  conditions of Rule 16b-3 or its successors under the
Exchange Act,  regardless of whether the  conditions  are expressly set forth in
the Plan. To the extent any provision of the Plan or action by the Administrator
fails to so comply,  it shall be deemed null and void to the extent permitted by
law and deemed advisable by the Administrator.




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