4 KIDS ENTERTAINMENT INC
PRE 14A, 1998-03-23
PATENT OWNERS & LESSORS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                     -------


                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                (Amendment No. )


Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]
<TABLE>
<CAPTION>

Check the appropriate box:

<S>     <C>    
[X]        Preliminary Proxy Statement                            [ ]  Confidential; for use
[ ]        Definitive Proxy Statement                                  of the Commission Only
[ ]        Definitive Additional Materials                             (as permitted by Rule
[ ]        Soliciting Material Pursuant to                             14a-6(e)(2))
           Rule 14a-11 or Rule 14a-12
</TABLE>

                            4KIDS ENTERTAINMENT, INC.
- ------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- ------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)


















<PAGE>



PRELIMINARY COPY -- FOR THE INFORMATION OF
THE SECURITIES AND EXCHANGE COMMISSION ONLY



                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019




                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD APRIL 30, 1998




To the Shareholders of 
4KIDS ENTERTAINMENT, INC.

           NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of
4KIDS ENTERTAINMENT, INC. (the "Company"), a New York corporation, will be held
at the St. Moritz Hotel, 50 Central Park South, New York, New York 10019, on
Thursday, April 30, 1998 at 11:00 a.m., local time, for the following purposes:

          1.          To elect three directors to serve, subject to the
                      provisions of the By-laws, until the next Annual Meeting
                      of Shareholders and until their respective successors have
                      been duly elected and qualified;

          2.          To consider and act upon a proposal to approve the
                      Company's 1998 Stock Option
                      Plan;

          3.          To consider and act upon a proposal to approve the
                      selection of Deloitte & Touche as the Company's
                      independent auditors for the fiscal year ending
                      December 31, 1998;

          4.          To transact such other business as may properly come
                      before the meeting or any adjournment or adjournments
                      thereof.



<PAGE>


           The Board of Directors has fixed the close of business on March 26,
1998 as the record date for the meeting and only holders of shares of record at
that time will be entitled to notice of and to vote at the Annual Meeting of
Shareholders or any adjournment or adjournments thereof.

                                    By order of the Board of Directors.


                                                ALFRED R. KAHN
                                            Chairman of the Board


New York, New York
April 2, 1998



- --------------------------------------------------------------------------------

                                    IMPORTANT


IF YOU CANNOT PERSONALLY ATTEND THE MEETING, IT IS REQUESTED THAT YOU INDICATE
YOUR VOTE ON THE ISSUES INCLUDED ON THE ENCLOSED PROXY AND DATE, SIGN AND MAIL
IT IN THE ENCLOSED SELF-ADDRESSED ENVELOPE WHICH REQUIRES NO POSTAGE IF MAILED
IN THE UNITED STATES.

- --------------------------------------------------------------------------------









<PAGE>



PRELIMINARY COPY -- FOR THE INFORMATION OF
THE SECURITIES AND EXCHANGE COMMISSION ONLY



                            4KIDS ENTERTAINMENT, INC.
                           1414 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10019




                           P R O X Y S T A T E M E N T

                                       FOR

                         ANNUAL MEETING OF SHAREHOLDERS

                            TO BE HELD APRIL 30, 1998




                                                                   April 2, 1998


                  The enclosed proxy is solicited by the Board of Directors of
4Kids Entertainment, Inc., a New York corporation (the "Company") in connection
with the Annual Meeting of Shareholders to be held at the St. Moritz Hotel, 50
Central Park South, New York, New York 10019 on Thursday, April 30, 1998, at
11:00 a.m., local time, and any adjournments thereof, for the purposes set forth
in the accompanying Notice of Meeting. Unless instructed to the contrary on the
proxy, it is the intention of the persons named in the proxy to vote the proxies
in favor of (i) the election as directors of the three nominees listed below to
serve until the next annual meeting of shareholders; (ii) approval of the
Company's 1998 Stock Option Plan; and (iii) approval of the selection of
Deloitte & Touche LLP as the Company's independent auditors for the fiscal year
ending December 31, 1998. The record date with respect to this solicitation is
the close of business on March 26, 1998 and only shareholders of record at that
time will be entitled to vote at


<PAGE>



the meeting. The principal executive office of the Company is 1414 Avenue of the
Americas, New York, New York 10019, and its telephone number is (212) 758-7666.
The shares represented by all validly executed proxies received in time to be
taken to the meeting, and not previously revoked, will be voted at the meeting.
The proxy may be revoked by the shareholder at any time prior to its being
voted. This proxy statement and the accompanying proxy were mailed to you on or
about April 2, 1998.
                               OUTSTANDING SHARES
                  The number of outstanding shares entitled to vote at the
meeting is 2,944,831 common shares, par value $.01 per share, each of which is
entitled to one vote. The presence in person or by proxy at the Annual Meeting
of the holders of one-third of such shares shall constitute a quorum. There is
no cumulative voting. Assuming the presence of a quorum at the Annual Meeting,
the affirmative vote of a majority of the common shares present at the meeting
and entitled to vote on each matter is required for the approval of the election
as directors of the three nominees listed below. The affirmative vote of the
holders of a majority of the total outstanding common shares is necessary to
approve the Company's 1998 Stock Option Plan. Votes shall be counted by one or
more employees of the Company's Transfer Agent who shall serve as the inspectors
of election. The inspectors of election will canvas the shareholders present in
person at the meeting, count their votes and count the votes represented by
proxies presented. Abstentions and broker nonvotes are counted for purposes of
determining the number of shares represented at


                                      - 2 -

<PAGE>



the meeting, but are deemed not to have voted on the proposal. Broker nonvotes
occur when a broker nominee (which has voted on one or more matters at the
meeting) does not vote on one or more other matters at the meeting because it
has not received instructions to so vote from the beneficial owner and does not
have discretionary authority to so vote.
                              ELECTION OF DIRECTORS
                  The three persons named below, who are currently the entire
Board of Directors, have been nominated for election to serve until the next
Annual Meeting of Shareholders and until their respective successors have been
elected and qualified.
                  Unless specified to be voted otherwise, each proxy will be
voted for the election of the nominees named below. All of the nominees have
consented to serve as directors if elected. If at the time of the Annual
Meeting, any nominee is unable or declines to serve, the proxies may be voted
for any other person who shall be nominated by the present Board of Directors to
fill the vacancy.



<TABLE>
<CAPTION>

                                                                             Number
                                                                           of Shares
   Name                                                                   Beneficially                      Percent
   and                     Positions with                Director           Owned as of                        of
   Age                      the Company                   Since           March 14, 1997                     Class
   ----                    --------------                --------         --------------                    ------

<S>                                                        <C>                <C>                            <C>  
Alfred R.                  Chairman of the                 1987               914,000(1)                     26.2%
Kahn, 51                   Board (Chief
                           Executive
                           Officer)
                           and Director

Robert Dunn
Glick, 62                  Director                        1998                  -0-                          -0-

Gerald                     Director                        1991              270,000(2)                       8.4%
Rissman, 77

</TABLE>


                                                     - 3 -

<PAGE>



(1)      Includes 352,000 shares owned by Mr. Kahn, 2,000 shares owned by Mr.
         Kahn's wife, 5,000 shares held by Mr. Kahn for the benefit of his minor
         daughter under the NY/UGMA, currently exercisable options to acquire
         540,000 shares, and 15,000 shares owned by Mr. Kahn's three adult
         children with respect to which Mr. Kahn disclaims beneficial ownership.
(2)      Mr. Gerald Rissman has the right to acquire the number of shares shown
         pursuant to currently exercisable stock options.
                  Mr. Alfred R. Kahn has been Chairman (Chief Executive
Officer) of the Company since March 1991.  Mr. Kahn was Vice
Chairman of the Company from July 1987 until he became Chairman.
                  Mr. Robert Glick has been a practicing attorney and partner in
the law firm of Schwartz, Cooper, Greenberger & Krauss for more than 5 years.
                  Mr. Gerald Rissman is employed by Tiger Electronics,
Inc. ("Tiger") to perform various executive functions.  He also
serves as a consultant in the electronics industry.
                  Tiger, Mr. Kahn and Mr. Randy Rissman, President of Tiger and
a member of the Board of Directors of the Company until his resignation on March
5, 1998, have agreed to use their best efforts to cause the Board of Directors
to consist of three persons, two recommended by Tiger and one recommended by Mr.
Kahn. If Tiger sells any of its shares of the Company's Common Stock, Tiger, Mr.
Kahn and Mr. Randy Rissman will use their best efforts to cause a majority of
the Board of Directors to consist of persons recommended by Mr. Kahn.


                                      - 4 -

<PAGE>



Meetings and Committees of the Board of Directors.
                  The Board of Directors of the Company met four times
during the fiscal year which ended on December 31, 1997. None of the directors
attended fewer than 75% of the total number of meetings of the Board of
Directors and committees on which he serves.
                  The Company has an Audit Committee which consisted of Messrs.
Randy Rissman and Gerald Rissman until March 5, 1998, and will now consist of
Mr. Robert Glick and Mr. Gerald Rissman. The Audit Committee reviews the
financial reporting and internal controls of the Company and meets with
appropriate financial personnel of the Company, as well as its independent
auditors, in connection with these reviews. The Audit Committee also recommends
to the Board the firm which is to be presented to the shareholders for
designation as independent auditors to examine the corporate accounts of the
Company for the current fiscal year. Although the Audit Committee did not
formally meet during fiscal 1997, Messrs. Randy Rissman and Gerald Rissman
informally discussed these matters during the course of the fiscal year. The
Company also has a Compensation Committee, the members of which were Messrs.
Randy Rissman, and Gerald Rissman until March 5, 1998 and will now consist of
Mr. Robert Glick and Mr. Gerald Rissman. Subject to existing contractual
obligations, the Compensation Committee is responsible for setting and
administering the policies which govern annual and long-term compensation for
the Company's executives. The Compensation Committee is also empowered to grant
Stock Options pursuant to


                                      - 5 -

<PAGE>



the Company's Stock Option Plans and to administer such Plans. Although the
Compensation Committee did not formally meet during fiscal 1997, Messrs. Randy
Rissman and Gerald Rissman informally discussed compensation issues during
fiscal 1997.
                  The Company does not have a nominating committee.
Other Executive Officers.
                  In addition to Mr. Kahn, the Company has four other executive
officers, Joseph P. Garrity, Sheldon Hirsch, Thomas Kenney and Norman Grossfeld.
Mr. Garrity has been the Chief Financial Officer since joining the Company in
June 1991. In October 1994 he became Executive Vice President (Chief Operating
Officer). For more than five years prior to such time, Mr. Garrity was a Senior
Audit Manager for Deloitte & Touche LLP. Sheldon Hirsch has been Chief Executive
Officer of The Summit Media Group, Inc. ("Summit Media"), the Company's media
buying, planning and television syndication subsidiary, since November 1992. For
three years prior to such time, Mr. Hirsch was President of Sachs Family
Entertainment, a television program distribution company. Thomas Kenney has been
President of Summit Media since February 1993. For five years prior to such time
Mr. Kenney served as Senior Vice President - Advertising at Tiger Electronics
Inc. Norman Grossfeld has been President of 4Kids Productions, Inc., the
Company's television and home video production subsidiary, since February 1994.
For two years prior to such time he was President of Gold Coast Television
Entertainment. Prior to such time he served as Coordinating Director for NBC
Sports from 1991 through 1992, and as


                                      - 6 -

<PAGE>



Producer/Director for Television Programming Enterprises from 1988-1991.

                   COMPENSATION OF DIRECTORS AND OFFICERS 

         The following table sets forth compensation paid to the Company's Chief
Executive Officer and the three most highly compensated executive officers for
the three fiscal years ended December 31, 1997:
<TABLE>
<CAPTION>

                           SUMMARY COMPENSATION TABLE
                                                                                                               Long-Term
                                                                         Annual Compensation                 Compensation

                                                                                                                 Award
  
Name and                                                                                                    Stock Options
Principal Position                                  Year               Salary ($)       Bonus ($)              (Shares)
- ------------------                                  ----               ----------       ---------             ---------
<S>     <C>    

                                                    1997                $ 395,000       $ 130,000              100,000
                                                    1996                  395,000          -0-                 100,000
Alfred R. Kahn                                      1995                  395,000          -0-                 100,000
 Chairman of the Board



                                                    1997                  250,000        109,712                55,000
                                                    1996                  250,000         46,462                10,000
Sheldon Hirsch, Chief                               1995                  235,000          6,750                25,000
  Executive Officer,
  Summit Media

                                                    1997                  225,000        106,712                 55,000
Thomas Kenney, President                            1996                  225,000         46,462                 10,000
  Summit Media                                      1995                  200,000          6,750                 25,000


                                                    1997                  200,000         50,000                10,000
Norman Grossfeld, President                         1996                  200,000        50,000                 10,000
 4Kids Productions                                  1995                  150,000        50,000                 20,000

</TABLE>


- ------------------


                  The following table sets forth information concerning the
grants of stock options made during fiscal 1997:




                                      - 7 -

<PAGE>



                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                                              Potential Realizable
                                                                                                                Value at Assumed
                                                                                                                 Annual Rates of

                                                                                                                   Stock Price
                                                                                                                  Appreciation
                       Individual Grants                                                                       for Option Term (1)
                       -----------------                                                                       -------------------



                                                           % of Total         Exercise    
                                   Number of             Options Granted      or Base
                                    Options              to Employees in       Price         Expiration     
Name                                Granted                Fiscal Year       ($/Sh) (2)         Date                  5%        10%
- ----                                --------              -------------      ----------        ------             ------------------

<S>                               <C>     <C>                  <C>             <C>            <C>   <C>           <C>       <C>     
Alfred R. Kahn                     100,000 (3)                 32%             $1.375         01/21/07            $86,473   $219,140

Sheldon Hirsch                      55,000                     17%              1.375         01/21/02             20,894     46,170


Thomas Kenney                       55,000                     17%              1.375         01/21/02             20,894     46,170


Norman Grossfeld                    10,000                      3%              1.375         01/21/02              8,647     21,914

</TABLE>


(1)          The Company used such method as it is one of the alternative
             methods of option valuation suggested by the Securities and
             Exchange Commission's rules on executive compensation
             disclosure.  The Company does not advocate or necessarily
             agree that such method can properly determine the value of
             an option.

(2)          Based upon the fair market value of the Company's Common
             Stock on the date of grant.

(3)          All such options are currently exercisable.

                      None of the named executive officers exercised their
options to acquire shares during fiscal 1997. The following table sets forth
information concerning the fiscal year end value of unexercised options:
<TABLE>
<CAPTION>

                                                                                           Value of Unexercised In-
                                           Number of Unexercised Options at                  the-Money Options at
Name                                             December 31, 1997 (1)                      December 31, 1997 (2)
- ----                                            -----------------------                    ----------------------

<S>                                                     <C>                                        <C>     
Alfred R. Kahn                                          500,000                                    $181,250

Sheldon Hirsch                                           45,000                                     5,625

Norman Grossfeld                                         35,000                                     11,876

Thomas Kenney                                            45,000                                     5,625

</TABLE>



                                      - 8 -

<PAGE>



- --------------

(1)          All options included in this table are currently
             exercisable; such persons may hold additional options not
             yet exercisable.

(2)          Calculation based upon the average of the high and low
             prices of the Company's Common Stock on NASDAQ on
             December 31, 1997 of $2.75 per share.


Compensation of Directors.
                  No director of the Company receives any cash compensation for
his services as such. Currently, the Company has two directors who are not
employees, Messrs. Robert Glick and Gerald Rissman (the "Non-Employee
Directors"). Prior to March 5, 1998, Messrs. Randy Rissman and Gerald Rissman
were the Company's Non-Employee Directors. Pursuant to the Company's 1994 Stock
Option Plan, on January 22, 1997 the Non-Employee Directors Randy Rissman and
Gerald Rissman were each granted options to purchase 50,000 shares at a purchase
price of $1.375. On January 2, 1998, the Non-Employee Directors Randy Rissman
and Gerald Rissman were each granted options to purchase 20,000 shares at a
purchase price of $2.375. All such options were granted at the fair market value
on the date of grant, are currently exercisable in full and terminate ten years
from the date of grant.
                  In March 1997, the Company purchased an aggregate of
$5,000,000 of insurance from National Union Fire Insurance Company of Pittsburgh
for indemnification of all of its directors
and officers at a cost of $57,915.

Employment Contracts and Termination of
Employment and Change-in-Control Arrangements
- ---------------------------------------------


                                      - 9 -

<PAGE>




                  Mr. Kahn has an employment agreement with the Company pursuant
to which he receives a fixed salary of $395,000 per year plus an annual bonus
equal to 10% of the Company's Income Before Income Tax Provision as stated on
the Company's financial statements in its annual report on Form 10-K. The
agreement expires on March 31, 1999. The agreement also provides that for a
period of six months after termination of employment, Mr. Kahn will not
"compete" with the Company. Under the employment agreement, if Mr. Kahn is
terminated without cause, he will be entitled to receive a payment equal to 2.99
times his average annual compensation paid by the Company (including bonuses, if
any) during the five years preceding the date of termination ("Severance
Payment"). If a majority of the directors of the Company consists of individuals
who have not been recommended by either Tiger or Mr. Kahn (a "Change of
Control"), Mr. Kahn can terminate the agreement within six months of such Change
of Control, in which event he would be entitled to receive the Severance
Payment.

                  Mr. Garrity has an employment agreement with the Company which
beginning in January 1998 provides for an annual salary of $250,000 (the "Fixed
Salary") plus an annual bonus equal to 2% of the Company's Income Before Income
Tax Provision as stated on the Company's financial statements in it's Annual
Report on Form 10-K. The agreement expires December 31, 2000. The agreement may
be terminated by the Company in the event of Mr. Garrity's disability or for
cause. If during the term of Mr.


                                     - 10 -

<PAGE>



Garrity's agreement there shall occur a Change of Control, Mr. Garrity can
terminate the agreement within six months of such Change of Control, in which
event he would be entitled to receive a payment equal to the Fixed Salary
remaining to be paid for the year during which such termination occurs.
                  Mr. Grossfeld has an agreement with 4Kids Productions which
currently provides for an annual salary of $200,000 (the "Fixed Salary") plus an
annual bonus equal to 10% of 4Kids Productions Income Before Income Tax
Provision as stated on 4Kids Productions books and records, with an annual
advance against
bonus of $50,000.
                  Each of Mr. Hirsch and Mr. Kenney has an employment agreement
with Summit Media for the period January 1, 1995 through December 31, 2000. Mr.
Hirsch's agreement currently provides for an annual salary of $250,000 while Mr.
Kenney's as of January 1998, provides for an annual salary of $225,000 (the
"Fixed Salary"). Each agreement currently provides for an annual bonus equal to
6% of Summit Media's Income Before Income Tax Provision as stated on Summit
Media's books and records. The agreements automatically renew on a year-to-year
basis unless terminated by either party at least 90 days prior to December 31,
2000. The respective agreements may be terminated by the Company in the event of
either of Mr. Hirsch's or Mr. Kenney's respective disability or for cause. If
during the term of the agreements there shall occur a Change of Control, each of
Mr. Hirsch and Mr. Kenney can terminate his respective agreement within six
months of such Change of Control, in which event he would be entitled to


                                     - 11 -

<PAGE>



receive a payment equal to the Fixed Salary remaining to be paid
for the year during which such termination occurs.
Compensation Committee Interlocks and Insider Participation.
                  As described in "Election of Directors - Meetings and
Committees of the Board of Directors" above, the Company has a Compensation
Committee, the current members of which are Messrs. Robert Glick and Gerald
Rissman. Neither of such individuals has ever been an officer or employee of the
Company or any of its subsidiaries. See "Certain Relationships and Related
Transactions" below. During fiscal 1997, no executive officers of the Company
served as a member of the compensation committee or board of directors of
another entity, one of whose executive officers served on the Board of Directors
of the Company.
Report on Executive Compensation.
                  Subject to existing contractual obligations, the Compensation
Committee of the Board of Directors is responsible for the Company's executive
compensation policy. In general, the Company's executive compensation policy is
to attract and retain high performing executives and to motivate and reward such
executives based on overall corporate and individual performance, and the
creation of shareholder value.
                  For 1997, the compensation of the Company's executive officers
was composed primarily of salaries and stock options. Salary ranges for the
Company's executive officers are established with reference to the competitive
marketplace for equivalent job levels. Each executive officer's base salary is
set based on the level and scope of responsibility within the


                                     - 12 -

<PAGE>



Company and individual performance. Salaries are reviewed annually by the
Compensation Committee either formally or informally.
                  Stock options are intended to strengthen the mutuality of
interest of executive officers and the Company's shareholders in maximizing
long-term shareholder value. The Company's Compensation Committee is responsible
for granting stock options to the executive officers pursuant to the Company's
stock option plans. Grants of stock options are made from time to time to the
executive officers based on the Company's overall performance and the individual
performance of each executive officer. In addition, pursuant to the Company's
1994 Stock Option Plan and 1985 Stock Option Plan (each of which was approved by
the Company's shareholders at the 1994 and 1985 Annual Meetings of Shareholders,
respectively), stock options to acquire 100,000 shares of the Company were
granted in January 1997 to Mr. Kahn at an exercise price of $1.375 per share,
the fair market value of the shares on the date of grant. On January 2, 1998,
stock options to acquire 40,000 shares were granted pursuant to the Company's
(i) 1992 Stock Option Plan (which was approved at the 1992 Annual Meeting of
Shareholders) and (ii) 1998 Stock Option Plan subject to approval by the
Shareholders at the 1998 Annual Meeting.

Basis for the Compensation of the CEO.
                  The Company has an employment agreement with Mr. Kahn pursuant
to which he receives a fixed salary of $395,000 per year and an annual during
the term of the agreement, which expires in


                                     - 13 -

<PAGE>



1999. The Company believes that Mr. Kahn's base salary, which has remained
unchanged since 1991, is reasonable and no more generous to him than base
salaries paid to other similarly situated chief executive officers.
                  In addition to cash compensation, Mr. Kahn is also eligible to
receive stock options pursuant to the Company's stock option plans. On January
1, 1997, Mr. Kahn was granted an option to purchase 100,000 shares at an
exercise price of $1.375. On January 2, 1998, Mr. Kahn was granted options to
purchase 40,000 shares at an exercise price of $2.375. The purpose of such stock
option grants was to provide Mr. Kahn with a further inducement to contribute to
the long-term growth and development of the business of the Company.
Consequently, during the terms of such options, Mr. Kahn will receive, for no
consideration prior to exercise, the opportunity to profit from any rise in the
market value of the Company's common stock. The market price for the Company's
common stock on March 20, 1998 was $3.625.
                                                          Compensation Committee

                                                                    Robert Glick
                                                                  Gerald Rissman


                                     - 14 -

<PAGE>


Performance Graph.
                  Set forth below is a line graph comparing the yearly
percentage change in the cumulative total return on the Company's common stock
against the cumulative total return of the Nasdaq U.S. Market Index and the
Nasdaq Non-Financial Index for the past five fiscal years.



(The Performance Graph appears here. See the table below for plot points.)

                        4KIDS PERFORMANCE CHART RAW DATA
                                      1997


                           4KIDS        NASDAQ       NONFIN
                1992      100.000      100.000      100.000
                1993      178.571      114.796      115.458
                1994       61.735      112.214      111.021
                1995       42.517      158.699      154.727
                1996       17.007      195.192      188.024
                1997       46.769      239.527      220.645


                                     - 15 -

<PAGE>



                             PRINCIPAL SHAREHOLDERS
                  The following table sets forth, as of March 20, 1998, certain
information concerning stock ownership of the Company by (i) each person who is
known by the Company to own beneficially more than 5% of the outstanding common
shares of the Company, (ii) each of the Company's directors and (iii) all
current directors and officers of the Company as a group. Except as otherwise
indicated, all such persons have both sole voting and investment power over the
shares shown as being beneficially owned by them.

<TABLE>
<CAPTION>


                                                                                                          Percent
                                                             Number of Shares                               of
Name and Address (1)                                        Beneficially Owned                             Class
<S>                                                           <C>                                          <C>  
Randy Rissman                                                 1,534,000 (2)                                40.8%

Alfred R. Kahn                                                  914,000 (3)                                26.2%

Tiger Electronics Inc.                                            350,000                                  11.9%

Gerald Rissman                                                  270,000 (6)                                 8.4%

Various Reporting                                                 154,224                                   5.2%
Persons (4)

All directors and                                             2,258,500 (5)                                50.4%
officers as a group
(7 persons)
</TABLE>


(1)      The address for Messrs. Randy Rissman and Gerald Rissman, and Tiger, is
         980 Woodlands Parkway, Vernon Hills, Illinois 60061; and the address
         for Mr. Kahn is 1414 Avenue of the Americas, New York, New York 10019.
(2)      Includes (i) Mr. Kahn's currently exercisable options to
         acquire 540,000 shares (see footnote (1) to table under
         "Election of Directors" herein), over which Mr. Randy


                                     - 16 -

<PAGE>



         Rissman would have the sole power to vote if exercised by Mr. Kahn,
         pursuant to an Irrevocable Proxy dated as of March 11, 1991 (the
         "Irrevocable Proxy"), (ii) 350,000 shares owned by Tiger Electronics
         Inc. ("Tiger"), which Mr. Randy Rissman, as President and controlling
         shareholder of Tiger, has the right to direct the voting and
         disposition of, (iii) 374,000 shares owned by Mr. Kahn which Mr. Randy
         Rissman has the sole power to vote pursuant to the Irrevocable Proxy
         and (iv) currently exercisable options to acquire 270,000 shares, over
         which Mr. Randy Rissman would have sole voting and dispositive power if
         exercised.
(3)      Includes 352,000 shares owned by Mr. Kahn, 2,000 shares owned by Mr.
         Kahn's wife, 5,000 shares held by Mr. Kahn for the benefit of his minor
         daughter under the NY/UGMA, currently exercisable options to acquire
         540,000 shares, and 15,000 shares owned by Mr. Kahn's three adult
         children with respect to which Mr. Kahn disclaims beneficial ownership.
(4)      According to Amendment No. 3 to Schedule 13D filed in
         November, 1996 (the "Schedule 13D"), EGS Associates, L.P.,
         EGS Partners, LLC, BEV Partners, L.P., Jonas Partners, L.P.,
         William Ehrman, Frederic Greenberg, Frederick Ketcher, James
         McLaren and Jonas Gerstl (collectively, the "Reporting
         Persons") have various interests in the shares shown.  The
         address of the principal business and principal office of
         the Reporting Persons is 300 Park Avenue, New York, New York
         10022.  According to the Schedule 13D, the purpose of the


                                     - 17 -

<PAGE>



         acquisition of the shares shown by the Reporting Persons is for
         investment. In addition, the Schedule 13D states that there are no
         contracts, arrangements, understandings or relationships (legal or
         otherwise) among the Reporting Persons or between the Reporting Persons
         and any other person with respect to any securities of the Company.
(5)      Includes 454,500 shares which four executive officers have the right to
         acquire pursuant to stock options, 367,250 of such options are
         currently exercisable.
(6)      Mr. Gerald Rissman has the right to acquire the number of shares shown
         pursuant to currently exercisable stock options.

                  Mr. Kahn has, from time to time, borrowed a total of $711,582
from Tiger in connection with three purchases of a total of 191,426 shares. As
of March 20, 1998, the outstanding principal balance of such loans was
approximately $345,045. The loans were partially due in 1997 with the balance
due in April, 1999 and bear interest on part at the rate of 8% per annum and on
the balance at 1% over prime rate, payable annually. Mr. Kahn has agreed that he
will use 40% of his annual performance bonuses, if any, toward the repayment of
his indebtedness to Tiger.
                  Tiger, Mr. Randy Rissman and Mr. Kahn are parties to an
agreement which provides that neither Tiger nor Mr. Kahn nor any
of their respective affiliates, shall directly or indirectly
acquire any other shares of the Company without the consent of


                                     - 18 -

<PAGE>



Mr. Kahn or Tiger, as the case may be. In the event Tiger desires to sell any of
its shares, it shall first provide Mr. Kahn an opportunity to purchase the
shares subject to such offer on the same terms and conditions. In the event Mr.
Kahn desires to sell any of his shares, he must provide Tiger the right to sell
a proportional number of shares on the same terms and conditions. In the event
Mr. Kahn shall terminate his employment with the Company, Tiger shall have the
right to buy all of Mr. Kahn's shares at the lower of a specified price or the
market value prior to such termination, unless Mr. Kahn shall concurrently sell
his shares as set forth above.
                         PROPOSED 1998 STOCK OPTION PLAN
                  There is being submitted to the shareholders for approval at
the Annual Meeting, the 4Kids Entertainment, Inc. 1998 Stock Option Plan (the
"1998 Plan") which authorizes the issuance not later than December 31, 2008 of
options to purchase up to 145,000 of the Company's common shares. The 1998 Plan
was approved by the Board of Directors at a meeting held on November 12, 1997
subject to shareholder approval.
                  The Board of Directors believes that the Company and its
shareholders have benefitted from the grant of stock options in the past and
that similar benefits will result from the adoption of the 1998 Plan. It is
believed that stock options play an important role in providing eligible
employees with an incentive and inducement to contribute fully to the further
growth and development of the Company and its subsidiaries


                                     - 19 -

<PAGE>



because of the opportunity to acquire a proprietary interest in
the Company on an attractive basis.
                  All stock options granted under the 1998 Plan will be
exercisable at such time or times and in such installments, if any, as the
Company's Compensation Committee or the Board of Directors may determine and
expire no more than ten years from the date of grant. The exercise price of the
stock option will be the fair market value of the Company's common shares on the
date of grant and must be paid in cash or in stock of the Company valued at its
then fair market value. The market value of the Company's shares at March 20,
1998 was $3.625. Options are non-transferable except by will or by the laws of
descent and distribution. Each option to be granted under the 1998 Plan will be
evidenced by an agreement subject to the terms and conditions set forth above.
                  Options granted under the 1998 Plan terminate three months
after the optionee's relationship with the Company is terminated except if
termination is by reason of death or disability. In such event the option
terminates six months after the optionee's death or termination of employment by
reason of disability.
                  Upon the issuance of any shares pursuant to the exercise of a
stock option granted under the 1998 Plan, the Company may pay an optionee a
supplemental cash award, the primary purpose of which is to assist the optionee
in paying any income tax which may be payable upon the exercise of such stock


                                     - 20 -

<PAGE>



option. This award will be the smaller of (i) 65% of the difference between the
aggregate fair market value of the shares issued on the exercise and the option
price paid by the optionee or (ii) 90% of the option exercise price paid by the
optionee.
                  The Board of Directors has a limited right to modify or amend
the 1998 Plan which does not include the right to increase the number of shares
which is available for the grant of options.
                  During the term of the 1998 Plan, eligible employees of the
Company will receive, for no consideration prior to exercise, the opportunity to
profit from any rise in the market value of the common stock. This will dilute
the equity interest of the other shareholders of the Company. The grant and
exercise of the options also may affect the Company's ability to obtain
additional capital during the term of any options.
                  The 1998 Plan will be administered by the Compensation
Committee appointed by the Board of Directors. The Compensation Committee
currently consists of Messrs. Robert Glick and Gerald Rissman, neither of whom
are employees of the Company.
                  The Board of Directors is recommending the adoption of the
1998 Plan. The description of the proposed 1998 Plan set forth above is
qualified in its entirety by reference to the text of the 1998 Plan as set forth
in Exhibit A.
                         FEDERAL INCOME TAX CONSEQUENCES
                  The following is a summary of the Federal income tax
treatment of the stock options which may be granted under the


                                     - 21 -

<PAGE>



1998 Plan based upon the current provisions of the Internal Revenue Code.
                  An option holder who exercises a stock option will generally
realize compensation taxable as ordinary income in an amount equal to the
difference between the option price and the fair market value of the shares on
the date of exercise, and the Company will be entitled to a deduction from
income in the same amount. The option holder's basis in such shares will be
their fair market value on the date of exercise, and when he disposes of the
shares he will recognize capital gain or loss, either long-term or short-term,
depending on the holding period of the shares.
                  The exercise of an option by the exchange of common shares
already owned by the optionee generally will not result in any taxable gain or
loss on the unrealized appreciation of the shares so used. The Internal Revenue
Service has ruled that (i) a number of shares of the stock received equal to the
number of shares surrendered will have the same basis as the shares surrendered
and (ii) the remaining shares received will have a basis equal to their fair
market value on the date of exercise (the sum of the option price and the
compensation income recognized upon exercise). For purposes of determining
whether shares have been held for the long-term capital gain holding period, the
holding period of shares received will generally include the holding period of
shares surrendered only if the


                                     - 22 -

<PAGE>



shares received have the same basis, in whole or in part, in the employee's
hands as the shares surrendered.
                  Whenever under the 1998 Plan shares are to be delivered upon
exercise of a stock option, the Company shall be entitled to require as a
condition of delivery that the option holder remit an amount sufficient to
satisfy all Federal, state, and other governmental withholding tax requirements
related thereto.

                              SELECTION OF AUDITORS
                  The Company's financial statements for the past several fiscal
years were examined by Deloitte & Touche LLP, independent public accountants. On
November 12, 1997, the Board of Directors voted to propose and recommend the
selection of Deloitte & Touche LLP as independent auditors to examine its
financial statements for the fiscal year ending December 31, 1998.
                  Representatives of Deloitte & Touche LLP are expected to be
present at the annual meeting of shareholders with the opportunity to make a
statement if they desire to do so and will be available to respond to
appropriate questions.
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
                  In 1997, the Company provided to Tiger representation
for licensing of properties, product development and design services and media
buying, planning and syndication services. In connection with these activities,
the Company realized approximately $2,613,000 of net revenue from Tiger in
fiscal 1997.


                                     - 23 -

<PAGE>



                  In connection with its media buying activities, the Company
incurs obligations to television stations for advertising time purchased on
behalf of Tiger. Consequently, the Company had an account receivable from Tiger
of approximately $21,792,000 at December 31, 1997.
                  The agreements under which the Company provides certain
services to Tiger are on substantially similar terms and conditions as other
agreements the Company has with clients for which it provides similar services.
                                  OTHER MATTERS
                  The Board of Directors does not know of any matters other than
those mentioned above to be presented to the meeting. If any other matters do
come before the meeting, the persons named in the proxy will exercise their
discretion in voting thereon.
                              SHAREHOLDER PROPOSALS
                  Proposals by any shareholders intended to be presented at the
1998 Annual Meeting of Shareholders must be received by the Corporation for
inclusion in proxy material relating to such meeting not later than October 15,
1998.
                                    EXPENSES
                  All expenses in connection with solicitation of proxies will
be borne by the Company. Officers and regular employees of the Company may
solicit proxies by personal interview and telephone and telegraph. Brokerage
houses, banks and other custodians, nominees and fiduciaries will be reimbursed
for


                                     - 24 -

<PAGE>



out-of-pocket and reasonable expenses incurred in forwarding
proxies and proxy statements.  Georgeson & Co. has been engaged
to assist in the solicitation of proxies, brokers, nominees,
fiduciaries and other custodians.  The Company will pay that firm
approximately $6,000 for its services and reimburse its out-of-
pocket expenses.

                                            By Order of the Board of Directors,



                                                              Alfred R. Kahn
                                                      Chairman of the Board



                                     - 25 -



<PAGE>



                                                                       Exhibit A






                            4KIDS ENTERTAINMENT, INC.
                             1998 STOCK OPTION PLAN


                  1. Purpose of Plan. This 1998 Stock Option Plan (the "Plan")
is designed to assist 4Kids Entertainment, Inc. (the "Company") in attracting
and retaining the services of employees, Non-Employee Directors (as hereinafter
defined) and such consultants as may be designated and to provide them with an
incentive and inducement to contribute fully to the further growth and
development of the business of the Company and its subsidiaries.

                  2. Definitions. In addition to other definitions contained
elsewhere in the Plan, as used in the Plan the following terms have the
following meanings unless the context requires a different meaning:

         "Board" means the Board of Directors of the Company.

         "Code" means the Internal Revenue Code of 1986, as the same may from
         time to time be amended.

         "Committee" means the committee referred to in Section 5 hereof.

         "Common Stock" means the Common Stock of the Company, par value $.0l 
         per share.

         "Designated Beneficiary" means the person designated by an optionee to
         be entitled on his death to any remaining rights arising out of an
         option, such designation to be made in accordance with such regulations
         as the Committee or Board may establish.

         "Fair market value" means the average of the high and low prices on the
         over-the-counter market on the last day on which the Company's shares
         of Common Stock were traded immediately preceding the date an option is
         granted pursuant to the Plan, as reported by the National Association
         of Security Dealers Automated Quotation System ("NASDAQ"), or NASDAQ's
         Successor, or if not reported on NASDAQ, the fair market value of such
         Common Stock as determined by the Committee or the Board in good faith
         and based on all relevant factors.

         "Non-Employee Directors" means Non-Employee Director as defined in Rule
         16b- 3(b)(3), or any successor provision promulgated under the
         Securities Exchange Act of 1934.

         "Stock Options" means any stock options granted to an optionee under
         the Plan.

         'Stock Option Agreement" means a stock option agreement entered into
         pursuant to the Plan.

                  3. Stock Options: Stock Subject to Plan. The stock to be
issued upon exercise of Stock Options granted under the Plan shall consist of
authorized but unissued shares, or of treasury shares, of Common Stock, as
determined from time to time by the Board. The maximum number of shares for
which Stock Options may be granted under the Plan is 145,000 shares, subject to
adjustment as provided in Section 8 of the Plan. If any Stock Option granted


<PAGE>



under the Plan should expire or terminate for any reason whatsoever without
having been exercised in full, the unpurchased shares shall become available for
new options.

                  4.  Administration.

                  (a) The Plan shall be administered by a Stock Option Committee
or, if such Committee is not appointed, then it shall be administered by the
Board. Options may be granted by the Board or the Committee. For purposes of the
Plan, the Board or its appointed Committee shall be referred to as the
"Committee." The Committee, if any, shall be appointed by the Board and shall
consist of not less than two members. The Board shall establish the number of
members to serve on the Committee, shall fill all vacancies or create new
openings on the Committee, and may remove any member of the Committee at any
time with or without cause. The Committee shall select its own chairman and
shall adopt, alter or repeal such rules and procedures as it may deem proper and
shall hold its meetings at such times and places as it may determine. The
Committee shall keep minutes of its meetings and of actions taken by it without
a meeting. A majority of the Committee present at any meeting at which a quorum
is present, or acts approved in writing by all members of the Committee without
a meeting, shall be the acts of the Committee.

                  (b) Unless otherwise determined by the Board, the Committee
shall have full and final authority in its discretion, but subject to the
express provisions of the Plan, to:

                           (i) prescribe, amend and rescind rules and
regulations relating to the Plan;

                           (ii) interpret the Plan and the respective Stock
Options; and

                           (iii) make all other determinations necessary or
advisable for administering the Plan. All determinations and interpretations by
the Committee or the Board shall be binding and conclusive upon all parties. No
member of the Committee or the Board shall be liable for any action or
determination made in good faith in respect of the Plan or any Stock Option
granted under it.

                  (c) The provisions of this Section 5 shall survive any
termination of the Plan.

                  5. Terms and Exercise of Stock Option.

                  (a) Unless otherwise determined by the Committee each Stock
Option shall terminate no later than ten years (or such shorter term as may be
fixed by the Committee) after the date on which it shall have been granted. The
date of termination pursuant to this paragraph is referred to hereinafter as the
"termination date" of the option.

                  (b) Stock Options shall be exercisable at such time or times
and in such installments, if any, as the Committee or Board may determine. In
the event any option is exercisable in installments, any shares which may be
purchased during any year or other period which are not purchased during such
year or other period may be purchased at any time or from time to time during
any subsequent year or period during the term of the option unless otherwise
provided in the Stock Option Agreement.


                                      - 2 -

<PAGE>



                  (c) A Stock Option shall be exercised by written notice to the
Secretary or Treasurer of the Company at its then principal office. The notice
shall specify the number of shares as to which the Stock Option is being
exercised and shall be accompanied by payment in full of the purchase price for
such shares; provided, however , that an optionee at his or her discretion may,
in lieu of cash payment, to the Company, deliver Common Stock already owed by
him or her, valued at fair market value on the date of delivery, as payment for
the exercise of any Stock Option or (ii) request that the Company withhold, from
the number at shares of Common stock that may otherwise be obtained upon the
exercise of the Stock Option, that number of shares having an aggregate fair
market value equal to the Stock Option exercise price. In the event a Stock
Option is being exercised, in whole or in part pursuant to Section 6(c) hereof
by any person other than the optionee, a notice of election shall be accompanied
by proof satisfactory to the Company of the rights of such person to exercise
said Stock Option. An optionee shall not, by virtue of the granting of a Stock
Option, be entitled to any rights of a shareholder in the Company and such
optionee shall not be considered a record holder of shares purchased by him or
her until the date on which he or she shall actually be recorded as the holder
of such shares upon the stock records of the Company. The Company shall not be
required to issue any fractional shares upon exercise of any Stock Option and
shall not be required to pay to the person exercising the Stock Option the cash
equivalent of any fractional share interest unless so determined by the
Committee.

                  (d) In the event an optionee elects to deliver Common Stock
already owned by such optionee or to request that Common Stock be withheld in
accordance with subsection (c) above, upon exercise of a Stock Option granted
hereunder, the Company shall be entitled to require as a condition thereto that
the optionee remit an amount which the Company deems sufficient to satisfy all
Federal, state and other governmental withholding tax requirements related
thereto. The Company shall have the right, in lieu of or in addition to the
foregoing to withhold such sums from compensation otherwise due to the optionee.

                  (e) Upon the issuance of any shares pursuant to the exercise
of a Stock Option, the Company may pay an optionee a supplemental cash award,
the primary purpose of which is to assist the optionee in paying any income tax
which may be payable upon the exercise of such Stock Option. This award shall be
the lesser of (i) 65% of the difference between the aggregate fair market value
of the shares issued on the exercise and the option price paid by the optionee
or (ii) 90% of the Stock Option exercise price paid by the optionee.

                  6.  Other Stock Option Conditions.

                  (a) Except as expressly permitted by the Board, no Stock
Option shall be transferred by the optionee otherwise than by will or by the
laws of descent and distribution. During the lifetime of the optionee the Stock
Option shall be exercisable only by such optionee, by his or her legal
representative or by a transferee permitted under the terms of the grant of the
Stock Option.

                  (b) Unless otherwise determined by the Committee, in the event
of the termination of an optionee's employment by the Company at any time for
any reason (excluding disability or death), his or her option and all rights
thereunder shall be exercisable by the optionee at any time within three months
thereafter but in no event later than the termination date of his or her Stock
Option. Notwithstanding the foregoing, unless otherwise determined by the
Committee, in the event an optionee is permanently and totally disabled (within
the meaning of section 105(d)(4), or any successor section, of the Code), his or
her Stock Option and all

                                      - 3 -

<PAGE>



rights thereunder shall be exercisable by the optionee (or his or her legal
representative) at any time within six (6) months of termination of employment -
but in no event later than the termination date of his Stock Option.

                  (c) Unless otherwise determined by the Committee, if an
optionee shall die while in the employ of the Company, his or her Stock Option
may be exercised by his or her designated beneficiary or beneficiaries (or if
none have been effectively designated, by his or her executor, administrator or
the person to whom his or her rights under his or her Stock Option shall pass by
will or by the laws of descent arid distribution) at any time within six (6)
months after the date of death, but not later than the termination date of his
or her Stock Option.

                  (d) In the event a Non-Employee Director ceases to serve as a
member of the Board of Directors of the Company at any time for any reason, his
option and all rights thereunder shall be exercisable by him at any time within
one year thereafter, but in no event later than the termination date of his
option. If a Non-Employee Director shall die while serving as a director of the
Company, his Stock Option may be exercised by his designated beneficiary or
beneficiaries (or, if none have been effectively designated, by his executor,
administrator or the person to whom his rights under his Stock Option shall pass
by his will or by the laws of descent and distribution) at any time within one
year after the date of his death, but not later than the termination date of his
Stock Option.

                  (e) Nothing in the Plan or in any option granted pursuant
hereto shall confer on an employee any right to continue in the employ of the
Company or prevent or interfere in any way with the right of the Company to
terminate his employment at any time, with or without cause.

                  (f) Nothing in the Plan or in any Stock Option granted
pursuant hereto shall confer on any Non-Employee Director any right to continue
as a director of the Company.

                  (g) Each Stock Option granted pursuant to the Plan shall be
evidenced by a written Stock Option Agreement duly executed by the Company and
the optionee, in such form and containing such provisions as the Committee may
from time to time authorize or approve.

                  7. Adjustments. The Stock Option Agreements shall contain such
provisions as the Committee shall determine to be appropriate for the adjustment
of the kind and number of shares subject to each outstanding Stock Option, or
the Stock Option prices, or both, in the event of any changes in the outstanding
Common Stock of the Company by reason of stock dividends, stock splits,
recapitalizations, reorganizations, mergers, consolidations, combinations or
exchanges of shares, or the like. In the event of any such change or changes in
the outstanding Common Stock, and as often as the same shall occur, the kind and
aggregate number of shares available under the Plan may be appropriately
adjusted by the Committee, whose determination shall be binding and conclusive.

                  8.  Amendment and Termination.

                  (a) Unless the Plan shall have been otherwise terminated as
provided herein, it shall terminate on, and no option shall be granted
thereunder, after December 31, 2008. The Board may at any time prior to that
date alter, suspend or terminate the Plan as it may deem advisable, except that
it may not without further shareholder approval (i) increase the maximum number
of shares subject to the Plan (except for changes pursuant to Section 8); (ii)
permit the

                                      - 4 -

<PAGE>



grant of options to anyone other than the employees, Non-Employee Directors and
consultants; (iii) change the manner of determining the minimum stock exercise
prices (except for changes pursuant to Section 8); or (iv) extend the period
during which Stock Options may be granted or exercised. Except as otherwise
hereinafter provided, no alteration, suspension or termination of the Plan may,
without the consent of the optionee to whom any Stock Option shall have
theretofore been granted (or the person or persons entitled to exercise such
Stock Option under Section 6(c) of the Plan), terminate such optionee's Stock
Option or adversely affect such optionee's rights thereunder.

                  (b) Anything herein to the contrary notwithstanding, in the
event that the Board shall at any time declare it advisable to do so in
connection with any proposed sale or conveyance of all or substantially all of
the property and assets of the Company or of any proposed consolidation or
merger of the Company (unless the Company shall be the surviving corporation in
such merger), the Company may give written notice to the holder of any Stock
Option that his or her Stock Option may be exercised only within thirty (30)
days after the date of such notice but not thereafter, and all rights under said
Stock Option which shall not have been so exercised shall terminate at the
expiration of such thirty (30) days, provided that the proposed sale,
conveyance, consolidation or merger to which such notice shall relate shall be
consummated within six (6) months after the date of such notice. If such
proposed sale, conveyance, consolidation or merger shall not be consummated
within said time period, no unexercised rights under any Stock Option shall be
affected by such notice except that such Stock Option may, not be exercised
between the date of expiration of such thirty (30) days and the date of the
expiration of such six month period.

                  9. Indemnification. Any member of the Committee or the Board
who is made, or threatened to be made, a party to any action or proceeding,
whether civil or criminal, by reason of the fact that such person is or was a
member of the Committee or the Board insofar as it relates to the Plan shall be
indemnified by the Company, and the Company may advance such person's related
expenses, to the full extent permitted by law and/or the Certificate of
Incorporation or By-laws of the Company.

                  10. Effective Date of the Plan; Termination of the Plan and
Stock Options. The Plan shall become effective on the date of adoption by the
Board, provided, however, that the Plan shall be subject to approval by the
affirmative vote of the holders of the majority of Common Stock of the Company
on or before December 31, 1998.

                  11. Expenses. Except as otherwise provided herein for the
payment of Federal, State and other governmental taxes, the Company shall pay
all fees and expenses incurred in connection with the Plan and the issuance of
the stock hereunder.

                  12. Government Regulations, Registrations and Listing of
Stock.

                  (a) The Plan, and the grant and exercise of Stock Options
thereunder, and the Company's obligation to sell and deliver stock under such
Stock Options shall be subject to all applicable Federal and State laws, rules
and regulations and to such approvals by any regulatory or governmental agency
as may, in the opinion of the Company, be necessary or appropriate.

                  (b) The Company may in its discretion require whether or not a
registration statement under the Securities Act of 1933 and the applicable rules
and regulations thereunder (collectively the "Act") is then in effect with
respect to shares issuable upon exercise of any stock

                                      - 5 -

<PAGE>


option or the offer and sale of such shares is exempt from the registration
provisions of such Act, that as a condition precedent to the exercise of any
Stock Option the person exercising the Stock Option give to the Company a
written representation and undertaking satisfactory in form and substance to the
Company that such person is acquiring the shares for his or her own account for
investment and not with a view to the distribution or resale thereof and
otherwise establish to the company's satisfaction that the offer or sale of the
shares issuable upon exercise of the Stock Option will not constitute or result
in any breach or violation of the Act or any similar act or statute or law or
regulation in the event that a Registration statement under the Act is not then
effective with respect to the Common Shares issued upon the exercise of such
stock option; the company may place upon any stock certificate appropriate
legends referring to the restrictions on disposition under the Act

                  (c) In the event the class of shares issuable upon the
exercise of any Stock Option is listed on any national securities exchange or
NASDAQ, the Company shall not be required to issue or achieve any certificate
for shares upon the exercise of any Stock Option, or to the listing of the
shares so issuable on such national securities exchange or NASDAQ and prior to
the registration of the same under the Securities Exchange Act of 1934 or any
similar act or statute.





                                      - 6 -

<PAGE>


********************************************************************************
                                    APPENDIX


PRELIMINARY COPY -- FOR THE INFORMATION OF THE
SECURITIES AND EXCHANGE COMMISSION ONLY




                            4KIDS ENTERTAINMENT, INC.




                                      PROXY




Annual Meeting of Shareholders - Thursday, April 30, 1998.

                  The undersigned shareholder of 4Kids Entertainment, Inc. (the
"Company") hereby appoints Alfred R. Kahn, the attorney and proxy of the
undersigned, with full power of substitution, to vote, as indicated herein, all
the common shares of the Company standing in the name of the undersigned at the
close of business on March 26, 1998 at the Annual Meeting of Shareholders of the
Company to be held at the St. Moritz Hotel, 50 Central Park South, New York, New
York 10019 at 11:00 a.m., local time, on Thursday, April 30, 1998, and at any
and all adjournments thereof, with all the powers the undersigned would possess
if then and there personally present and especially (but without limiting the
general authorization and power hereby given) to vote as indicated on the
proposals, as more fully described in the Proxy Statement for the meeting.

(Please fill in the reverse side and return promptly in the enclosed envelope.)


<PAGE>




PLEASE MARK BOXES / / OR /X/ IN BLUE OR BLACK INK.


1.       Election of Directors.

FOR all nominees  / /

WITHHOLD authority only for those nominees whose name(s) I have written 
     below / /

WITHHOLD authority for ALL nominees  / /

Nominees for Director are:  Alfred R. Kahn, Robert Glick and
Gerald Rissman.

- --------------------------------------------------------------------------------


2. Proposal to approve the Company's 1998 Stock Option Plan.


         For  / /        Against  / /        Abstain  / /


- --------------------------------------------------------------------------------


3. Proposal to approve the selection of Deloitte & Touche LLP as the Company's
independent auditors for the fiscal year ending December 31, 1998.


         For  / /        Against  / /        Abstain  / /


- --------------------------------------------------------------------------------


4. In their discretion, the Proxies are authorized to vote upon such other
business as may properly come before the meeting or any adjournment or
adjournments thereof.





                                      - 2 -

<PAGE>


THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS AND WILL BE VOTED FOR THE
ELECTION OF THE PROPOSED DIRECTORS AND FOR THE ABOVE PROPOSALS UNLESS OTHERWISE
INDICATED.


                                           SIGNATURE(S) should be exactly
                                           as name or names appear on this
[Sign, Date and Return                     proxy.  If stock is held jointly,
the Proxy Card Promptly                    each holder should sign.  If
Using the Enclosed                         signing is by attorney, executor,
Envelope.]                                 administrator, trustee or guardian,
                                           please give full title.



                                           Dated __________________, 1998



                                           _____________________________________
                                                     Signature


                                           _____________________________________
                                                     Print Name




                                           _____________________________________
                                                     Signature


                                           _____________________________________
                                                     Print Name

















                                      - 3 -



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