4 KIDS ENTERTAINMENT INC
DEF 14A, 1999-03-31
PATENT OWNERS & LESSORS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                     -------

                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement            [ ]   Confidential; for use
   
[X]   Definitive Proxy Statement                   of the Commission Only
    
[ ]   Definitive Additional Materials              (as permitted by Rule
[ ]   Soliciting Material Pursuant to              14a-6(e)(2))
      Rule 14a-11 or Rule 14a-12

                            4KIDS ENTERTAINMENT, INC.
                (Name of Registrant as Specified In Its Charter)

________________________________________________________________________________
                   (Name of Person(s) Filing Proxy Statement)

<PAGE>

                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019

- --------------------------------------------------------------------------------

                  NOTICE OF 1999 ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD APRIL 29, 1999

- --------------------------------------------------------------------------------

To the Shareholders of 
4KIDS ENTERTAINMENT, INC.

     NOTICE IS HEREBY  GIVEN that the 1999  Annual  Meeting of  Shareholders  of
4KIDS ENTERTAINMENT,  INC. (the "Company"), a New York corporation, will be held
at Chase Manhattan Worldwide  Headquarters,  270 Park Avenue, New York, New York
10017 Conference Room C, on Thursday,  April 29, 1999 at 11:00 a.m., local time,
for the following purposes:

     1.   To elect three  directors to serve,  subject to the  provisions of the
          By-laws, until the next Annual Meeting of Shareholders and until their
          respective successors have been duly elected and qualified;

     2.   To  consider  and act upon a proposal to approve  the  Company's  1999
          Stock Option Plan;

     3.   To  consider  and act upon a  proposal  to amend  the  Certificate  of
          Incorporation  to change  the  Company's  authorized  common  stock to
          20,000,000 shares having par value of $.01 per share;

     4.   To  consider  and act upon a proposal  to  approve  the  selection  of
          Deloitte & Touche as the Company's independent auditors for the fiscal
          year ending December 31, 1999;

     5.   To  transact  such other  business  as may  properly  come  before the
          meeting or any adjournment or adjournments thereof.

     The Board of Directors has fixed the close of business on March 26, 1999 as
the record  date for the  meeting  and only  holders of shares of record at that
time  will  be  entitled  to  notice  of and to vote at the  Annual  Meeting  of
Shareholders or any adjournment or adjournments thereof.

                    By order of the Board of Directors.

                               ALFRED R. KAHN
                           Chairman of the Board

New York, New York
April 5, 1999

- --------------------------------------------------------------------------------

                                    IMPORTANT

IF YOU CANNOT PERSONALLY  ATTEND THE MEETING,  IT IS REQUESTED THAT YOU INDICATE
YOUR VOTE ON THE ISSUES  INCLUDED ON THE ENCLOSED PROXY AND DATE,  SIGN AND MAIL
IT IN THE ENCLOSED  SELF-ADDRESSED  ENVELOPE WHICH REQUIRES NO POSTAGE IF MAILED
IN THE UNITED STATES.

- --------------------------------------------------------------------------------

<PAGE>

                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019

- --------------------------------------------------------------------------------

                          P R O X Y  S T A T E M E N T

                                       for

                         ANNUAL MEETING OF SHAREHOLDERS
                            to be held April 29, 1999

- --------------------------------------------------------------------------------

                                                                   April 5, 1999

     The  enclosed  proxy  is  solicited  by the  Board  of  Directors  of 4Kids
Entertainment,  Inc., a New York  corporation (the "Company") in connection with
the  Annual  Meeting of  Shareholders  to be held at Chase  Manhattan  Worldwide
Headquarters,  270 Park Avenue,  New York, New York 10017  Conference  Room C on
Thursday,  April 29,  1999,  at 11:00  a.m.,  local time,  and any  adjournments
thereof,  for the  purposes  set forth in the  accompanying  Notice of  Meeting.
Unless  instructed  to the  contrary on the proxy,  it is the  intention  of the
persons  named in the proxy to vote the proxies in favor of (i) the  election as
directors  of the three  nominees  listed  below to serve  until the next annual
meeting of shareholders;  (ii) approval of the Company's 1999 Stock Option Plan;
(iii) the amendment to the Certificate of Incorporation to change the authorized
common  stock of the  Company to  20,000,000  shares;  and (iv)  approval of the
selection of Deloitte & Touche LLP as the Company's independent auditors for the
fiscal year  ending  December  31,  1999.  The record date with  respect to this
solicitation is the close of business on March 26, 1999 and only shareholders of
record at that time  will be  entitled  to vote at the  meeting.  The  principal
executive  office of the Company is 1414 Avenue of the Americas,  New York,  New
York 10019, and its telephone number is (212) 758-7666.  The shares  represented
by all validly executed proxies received in time to be taken to the meeting, and
not previously revoked,  will be voted at the meeting.  The proxy may be revoked
by the  shareholder at any time prior to its being voted.  This proxy  statement
and the accompanying proxy were mailed to you on or about April 5, 1999.

                               OUTSTANDING SHARES

     The  number  of  outstanding  shares  entitled  to vote at the  meeting  is
3,351,435 common shares,  par value $.01 per share, each of which is entitled to
one  vote.  The  presence  in person or by proxy at the  Annual  Meeting  of the
holders of  one-third  of such shares  shall  constitute  a quorum.  There is no
cumulative voting.  Assuming the presence of a quorum at the Annual Meeting, the
affirmative  vote of a majority of the common shares  present at the meeting and
entitled to vote on each matter is required  for the approval of the election as
directors  of the three  nominees  listed  below.  The  affirmative  vote of the
holders of a majority of the total  outstanding  common  shares is  necessary to
approve  the  Company's  1999  Stock  Option  Plan  and  the  amendment  to  the
Certificate of Incorporation. Votes shall be counted by one or more employees of
the Company's Transfer Agent who shall serve as the inspectors of election.  The
inspectors  of election  will canvas the  shareholders  present in person at the
meeting, count their votes and count the votes represented by proxies presented.
Abstentions  and broker  nonvotes  are counted for purposes of  determining  the
number of shares represented at the meeting, but are deemed not to have voted on
the proposal.  Broker  nonvotes  occur when a broker nominee (which has voted on
one or more matters at the meeting)  does not vote on one or more other  matters
at the  meeting  because it has not  received  instructions  to so vote from the
beneficial owner and does not have discretionary authority to so vote.

<PAGE>

                              ELECTION OF DIRECTORS

     The three  persons  named  below,  who are  currently  the entire  Board of
Directors,  have been  nominated  for  election  to serve  until the next Annual
Meeting of Shareholders and until their respective  successors have been elected
and qualified.

     Unless  specified to be voted  otherwise,  each proxy will be voted for the
election of the nominees  named below.  All of the  nominees  have  consented to
serve as directors if elected. If at the time of the Annual Meeting, any nominee
is unable or  declines to serve,  the proxies may be voted for any other  person
who shall be nominated by the present Board of Directors to fill the vacancy.

                                                      Number        
                                                    of Shares       
   Name                                            Beneficially        Percent
   and          Positions with       Director       Owned as of          of
   Age           the Company          Since        March 20, 1999       Class
   ----         --------------       --------      --------------      ------
                                                                    
Alfred R. ....  Chairman of the        1987            939,000(1)        24.0
Kahn, 52        Board (Chief                                        
                Executive                                           
                Officer)                                            
                and Director                                        
                                                                    
Robert Dunn ..  Director               1998          1,070,167(2)        27.2
Glick, 63                                                           
                                                                    
Gerald .......  Director               1991            204,896(3)        5.8
Rissman, 78                                                         
                                                                    
- ----------
(1)  Includes 352,000 shares owned by Mr. Kahn, 2,000 shares owned by Mr. Kahn's
     wife,  5,000 shares held by Mr. Kahn for the benefit of his minor  daughter
     under the NY/UGMA, currently exercisable options to acquire 565,000 shares,
     and 15,000 shares owned by Mr. Kahn's three adult  children with respect to
     which Mr. Kahn disclaims beneficial ownership.

(2)  Includes 2,000 shares owned by Mr. Glick,  currently exercisable options to
     aquire 12,500  shares,116,667 shares owned by a trust of which Mr. Glick is
     the sole  trustee and 939,000  shares  beneficially  owned by Mr. Kahn over
     which the Liquidating  Trust for Lion Holdings,  Inc. has the sole power to
     vote pursuant to an Irrevocable Proxy executed by Mr. Kahn and of which Mr.
     Glick is the sole trustee.

(3)  Mr.  Gerald  Rissman  has the right to acquire  the number of shares  shown
     pursuant to currently exercisable stock options.

     Mr.  Alfred R. Kahn has been  Chairman  (Chief  Executive  Officer)  of the
Company  since March 1991.  Mr. Kahn was Vice  Chairman of the Company from July
1987 until he became Chairman.

   
     Mr. Robert Dunn Glick has been a practicing attorney and partner in the law
firm of Schwartz, Cooper, Greenberger & Krauss for more than five years. 
    

      Mr. Gerald Rissman serves as a consultant in the electronics industry.

   
     The  Liquidating  Trust for Lion  Holdings,  Inc.  ("Lion")  (successor  in
interest Tiger Electronics,  Inc.), Mr. Kahn and Mr. Randy Rissman, President of
Lion's  predecessor,  Tiger  Electronics,  Inc.  and a  member  of the  Board of
Directors of the Company until his  resignation on March 4, 1998, have agreed to
use their  best  efforts  to cause the Board of  Directors  to  consist of three
persons,  two recommended by Lion and one recommended by Mr. Kahn. If Lion sells
any of its shares of the Company's  Common Stock,  Lion,  Mr. Kahn and Mr. Randy
Rissman  will use  their  best  efforts  to  cause a  majority  of the  Board of
Directors to consist of persons recommended by Mr. Kahn.
    

Meetings and Committees of the Board of Directors.

     The Board of Directors of the Company met four times during the fiscal year
which ended on December 31, 1998. None of the directors  attended fewer than 75%
of the total  number of meetings of the Board of  Directors  and  committees  on
which he serves.

   
     The Company has an Audit  Committee which consists of Mr. Robert Dunn Glick
and Mr. Gerald Rissman.  The Audit Committee reviews the financial reporting and
internal controls of the Company and meets with appropriate  financial personnel
of the Company,  as well as its independent  auditors,  in connection with these
reviews. The Audit
    

                                       2
<PAGE>

   
Committee also  recommends to the Board the firm which is to be presented to the
shareholders  for  designation as independent  auditors to examine the corporate
accounts  of the  Company  for the  current  fiscal  year.  Although  the  Audit
Committee did not formally meet during  fiscal 1998,  Messrs.  Glick and Rissman
informally  discussed  these matters  during the course of the fiscal year.  The
Company also has a Compensation  Committee,  the members of which are Mr. Robert
Dunn Glick and Mr. Gerald Rissman.  Subject to existing contractual obligations,
the  Compensation  Committee is responsible  for setting and  administering  the
policies  which  govern  annual and  long-term  compensation  for the  Company's
executives.  The Compensation Committee is also empowered to grant Stock Options
pursuant to the Company's Stock Option Plans and to administer  such Plans.  The
Compensation Committee met one time during fiscal 1998.
    

      The Company does not have a nominating committee. 

Other Executive Officers.

     In addition to Mr.  Kahn,  the Company has four other  executive  officers,
Joseph P.  Garrity,  Sheldon  Hirsch,  Thomas Kenney and Norman  Grossfeld.  Mr.
Garrity has been the Chief  Financial  Officer since joining the Company in June
1991.  In October  1994 he became  Executive  Vice  President  (Chief  Operating
Officer).  For more than five years prior to such time, Mr. Garrity was a Senior
Audit Manager for Deloitte & Touche LLP. Sheldon Hirsch has been Chief Executive
Officer of The Summit Media Group, Inc.  ("Summit  Media"),  the Company's media
buying, planning and television syndication subsidiary, since November 1992. For
three  years  prior to such time,  Mr.  Hirsch  was  President  of Sachs  Family
Entertainment, a television program distribution company. Thomas Kenney has been
President of Summit Media since February 1993. For five years prior to such time
Mr. Kenney served as Senior Vice  President - Advertising  at Tiger  Electronics
Inc.  Norman  Grossfeld  has been  President  of 4Kids  Productions,  Inc.,  the
Company's television and home video production subsidiary,  since February 1994.
For two  years  prior to such time he was  President  of Gold  Coast  Television
Entertainment.  Prior to such time he served as  Coordinating  Director  for NBC
Sports  from  1991  through  1992,  and  as  Producer/Director   for  Television
Programming Enterprises from 1988-1991.

                     COMPENSATION OF DIRECTORS AND OFFICERS

     The following  table sets forth  compensation  paid to the Company's  Chief
Executive Officer and the three most highly  compensated  executive officers for
the three fiscal years ended December 31, 1998:

                           SUMMARY COMPENSATION TABLE
                                                                     Long-Term
                                                                   Compensation
                                     Annual Compensation               Award
Name and                     ---------------------------------     Stock Options
Principal Position           Year    Salary ($)      Bonus ($)        (Shares)
- ------------------           ----    ----------      ---------       ---------

Alfred R. Kahn               1998      $395,000       $556,917         65,000
 Chairman of the Board       1997      $395,000       $177,563        100,000
                             1996      $395,000          -0-          100,000

Joseph P. Garrity            1998       250,000        111,383         59,500
  EVP,COO & CFO              1997       215,000        35,512          65,000
                             1996       200,000          -0-           15,000

Sheldon Hirsch, Chief        1998       250,000        78,976          35,000
  Executive Officer,         1997       250,000       108,212          55,000
  Summit Media               1996       250,000        46,462          10,000

Thomas Kenney, President     1998       250,000        78,976          35,000
  Summit Media               1997       225,000       108,212          55,000
                             1996       225,000         6,462          10,000

- ------------------


                                       3
<PAGE>

     The following table sets forth  information  concerning the grants of stock
options made during fiscal 1998:

                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                  Potential Realizable
                                                                                    Value at Assumed
                                                                                     Annual Rates of
                                                                                       Stock Price
                                                                                      Appreciation
                            Individual Grants                                       for Option Term (1)
- -------------------------------------------------------------------------------    --------------------
                                     % of Total         Exercise
                    Number of      Options Granted       or Base
                     Options       to Employees in        Price      Expiration
Name                 Granted         Fiscal Year       ($/Sh) (2)       Date         5%         10%
- ----                 --------       -------------      ----------      ------       ---        ----

<S>                  <C>                <C>             <C>          <C>          <C>         <C>     
Alfred R. Kahn       65,000 (3)          20%              $2.75-     1/08,11/08   $215,592    $546,354
                                                         9.3125

Joseph Garrity       59,500              19%              $2.75-     1/03,11/03    $90,533    $200,056
                                                         9.3125

Sheldon Hirsch       35,000              11%              $2.75-     1/03,11/03    $44,722     $98,825
                                                         9.3125

Thomas Kenney        35,000              11%              $2.75-     1/03,11/03    $44,722     $98,825
                                                         9.3125
</TABLE>

(1)  The  Company  used such method as it is one of the  alternative  methods of
     option  valuation  suggested by the  Securities  and Exchange  Commission's
     rules on executive compensation  disclosure.  The Company does not advocate
     or necessarily  agree that such method can properly  determine the value of
     an option.

(2)  Based upon the fair market value of the Company's  Common Stock on the date
     of grant.

(3)   All such options are currently exercisable.

Option Exercises and Fiscal Year End Option Values

     The following  table sets forth the number of options  exercised and dollar
value  realized  for such  exercises  and fiscal  year end value of  unexercised
options:

<TABLE>
<CAPTION>

                                                       Number of     
                                                      Unexercised         Value of Unexer-
                          Shares        Value          Options at        cised In-the-Money
                        Acquired on    Realized       December 31,      Options at December
Name                   Exercise (#)      ($)            1998(1)             31, 1998 (2)
- ----                   ------------     -----          ---------            ------------
<S>                         <C>          <C>            <C>                 <C>       
Alfred R. Kahn              -0-          -0-            565,000              $3,252,500
Joseph P. Garrity           -0-          -0-            174,500               1,242,781
Sheldon Hirsch            20,000       100,450          115,000                 873,438
Thomas Kenney             10,000        75,462          125,000                 950,313
</TABLE>

- --------------
(1)  All options are currently exercisable.

(2)  Calculation  based  upon the  average  of the high  and low  prices  of the
     Company's  Common  Stock on Nasdaq on December  31,  1998 of  $10.3125  per
     share.

Compensation of Directors.

   
     No director of the Company receives any cash  compensation for his services
as such. Currently, the Company has two directors who are not employees, Messrs.
Glick and Rissman (the "Non-Employee Directors"). Pursuant to the Company's 1994
Stock  Option  Plan,  on January  22, 1997 Mr.  Rissman  was granted  options to
purchase  50,000 shares at a purchase  price of $1.375.  On January 2, 1998, Mr.
Rissman was granted  options to purchase  20,000  shares at a purchase  price of
$2.375.  On November  13, 1998,  the  Non-Employee  Directors  were each granted
options to purchase  12,500 shares at a purchase price of $9.3125.  In addition,
on November 13, 1998 options to 
    


                                       4
<PAGE>

purchase  50,000 shares at an exercise price of $10.25 which were granted to Mr.
Rissman on January 1, 1994 were  re-priced  to  $9.3125.  All  suchoptions  were
granted at the fair market value on the date of grant, are currently exercisable
in full and terminate ten years from the date of grant.

     In March  1999,  the  Company  purchased  an  aggregate  of  $5,000,000  of
insurance  from  National  Union  Fire  Insurance   Company  of  Pittsburgh  for
indemnification of all of its directors and officers at a cost of $49,500.

Employment  Contracts  and  Termination  of  Employment  and   Change-in-Control
Arrangements

     Mr. Kahn has an employment  agreement with the Company pursuant to which he
receives a fixed  salary of $395,000  per year plus an annual bonus equal to 10%
of the  Company's  Income Before Income Tax Provision as stated on the Company's
financial statements in its annual report on Form 10-K. The agreement expires on
March 31, 2003.  The  agreement  also  provides  that for a period of six months
after  termination of employment,  Mr. Kahn will not "compete" with the Company.
Under the employment agreement, if Mr. Kahn is terminated without cause, he will
be  entitled  to  receive  a payment  equal to 2.99  times  his  average  annual
compensation  paid by the Company  (including  bonuses,  if any) during the five
years preceding the date of termination  ("Severance Payment"). If a majority of
the  directors  of the  Company  consists  of  individuals  who  have  not  been
recommended  by either  Lion or Mr. Kahn (a "Change of  Control"),  Mr. Kahn can
terminate  the agreement  within six months of such Change of Control,  in which
event he would be entitled to receive the Severance Payment.

     Mr. Garrity has an employment  agreement  with the Company which  currently
provides for an annual  salary of $250,000  (the "Fixed  Salary") plus an annual
bonus equal to 2% of the Company's  Income Before Income Tax Provision as stated
on the Company's  financial  statements in it's Annual Report on Form 10- K. The
agreement  expires  December 31, 2000.  The  agreement  may be terminated by the
Company in the event of Mr.  Garrity's  disability  or for cause.  If during the
term of Mr.  Garrity's  agreement  there shall  occur a Change of  Control,  Mr.
Garrity can terminate the agreement within six months of such Change of Control,
in which  event he would be  entitled  to  receive a payment  equal to the Fixed
Salary remaining to be paid for the year during which such termination occurs.

     Mr.  Grossfeld  has an agreement  with 4Kids  Productions  which  currently
provides for an annual  salary of $250,000  (the "Fixed  Salary") plus an annual
bonus equal to 10% of 4Kids  Productions  Income  Before Income Tax Provision as
stated on 4Kids Productions books and records.

     Each of Mr. Hirsch and Mr. Kenney has an employment  agreement  with Summit
Media for the period  January 1, 1995 through  December 31, 2000. Mr. Hirsch and
Mr. Kenney's  agreements  currently provide for an annual salary of $250,000(the
"Fixed Salary").  Each agreement currently provides for an annual bonus equal to
6% of Summit  Media's  Income  Before  Income Tax  Provision as stated on Summit
Media's books and records. The agreements  automatically renew on a year-to-year
basis unless  terminated  by either party at least 90 days prior to December 31,
2000. The respective agreements may be terminated by the Company in the event of
either of Mr.  Hirsch's or Mr. Kenney's  respective  disability or for cause. If
during the term of the agreements there shall occur a Change of Control, each of
Mr.  Hirsch and Mr. Kenney can terminate  his  respective  agreement  within six
months of such Change of Control, in which event he would be entitled to receive
a payment  equal to the Fixed  Salary  remaining  to be paid for the year during
which such termination occurs.

Compensation Committee Interlocks and Insider Participation.

   
     As described in  "Election  of Directors - Meetings and  Committees  of the
Board of Directors" above, the Company has a Compensation Committee, the members
of which are Messrs.  Glick and Rissman.  Neither of such  individuals  has ever
been an officer or employee of the  Company or any of its  subsidiaries.  During
fiscal  1998,  no  executive  officers of the Company  served as a member of the
compensation  committee or board of directors  of another  entity,  one of whose
executive officers served on the Board of Directors of the Company.
    

Report on Executive Compensation.

     Subject to existing contractual obligations,  the Compensation Committee of
the Board of Directors is responsible for the Company's  executive  compensation
policy. In general,  the Company's  executive  compensation policy is to attract
and retain high performing executives and to motivate and reward such executives
based on overall  corporate  and  individual  performance,  and the  creation of
shareholder value.


                                       5
<PAGE>

     For 1998, the compensation of the Company's executive officers was composed
primarily  of  salaries  and stock  options.  Salary  ranges  for the  Company's
executive officers are established with reference to the competitive marketplace
for equivalent job levels.  Each executive officer's base salary is set based on
the  level  and  scope of  responsibility  within  the  Company  and  individual
performance. Salaries are reviewed annually by the Compensation Committee either
formally or informally.

     Stock  options are  intended to  strengthen  the  mutuality  of interest of
executive  officers  and the  Company's  shareholders  in  maximizing  long-term
shareholder  value.  The Company's  Compensation  Committee is  responsible  for
granting stock options to the executive officers pursuant to the Company's stock
option  plans.  Grants  of  stock  options  are  made  from  time to time to the
executive officers based on the Company's overall performance and the individual
performance of each executive  officer.  In addition,  pursuant to the Company's
1994 Stock Option Plan and 1985 Stock Option Plan (each of which was approved by
the Company's shareholders at the 1994 and 1985 Annual Meetings of Shareholders,
respectively),  stock  options to acquire  100,000  shares of the  Company  were
granted in January  1997 to Mr. Kahn at an  exercise  price of $1.375 per share,
the fair  market  value of the shares on the date of grant.  On January 2, 1998,
stock options to acquire  40,000  shares were granted  pursuant to the Company's
(i) 1992 Stock  Option  Plan (which was  approved at the 1992 Annual  Meeting of
Shareholders) and (ii) 1998 Stock Option Plan. On November 13, 1998,  options to
acquire  25,000  shares were granted at an exercise  price of $9.3125,  the fair
market value on the date of grant.  Such  options  were granted  pursuant to the
1998 Stock  Option Plan.  In addition,  on November 13, 1998 options to purchase
100,000  shares at an exercise price of $10.25 which were granted to Mr. Kahn on
January 1, 1994 were re-priced to $9.3125.

Basis for the Compensation of the CEO.

     The Company has an employment  agreement with Mr. Kahn pursuant to which he
receives a fixed  salary of $395,000  per year and an annual  during the term of
the agreement,  which expires in 2003. The Company believes that Mr. Kahn's base
salary,  which has remained  unchanged  since 1991,  is  reasonable  and no more
generous  to him than  base  salaries  paid to other  similarly  situated  chief
executive officers.

     In addition  to cash  compensation,  Mr.  Kahn is also  eligible to receive
stock options  pursuant to the Company's stock option plans. On January 1, 1997,
Mr. Kahn was granted an option to purchase  100,000  shares at an exercise price
of $1.375.  On January 2, 1998, Mr. Kahn was granted  options to purchase 40,000
shares at an  exercise  price of $2.375.  On  November  13,  1998,  Mr. Kahn was
granted  options to purchase  25,000 shares at an exercise price of $9.3125.  In
addition, on November 13, 1998 options to purchase 100,000 shares at an exercise
price of $10.25 which were granted to Mr. Kahn on January 1, 1994 were re-priced
to $9.3125. The purpose of such stock option grants was to provide Mr. Kahn with
a further  inducement to contribute to the long-term  growth and  development of
the business of the Company. Consequently, during the terms of such options, Mr.
Kahn will receive,  for no consideration  prior to exercise,  the opportunity to
profit from any rise in the market  value of the  Company's  common  stock.  The
market price for the Company's common stock on March 19, 1999 was $28.50.

                                                          Compensation Committee
   
                                                          Robert Dunn Glick
    
                                                          Gerald Rissman


                                       6
<PAGE>

Performance Graph.

      Set forth below is a line graph comparing the yearly percentage change in
the cumulative total return on the Company's common stock against the cumulative
total return of the Nasdaq U.S. Market Index and the Nasdaq Non-Financial Index
for the past five fiscal years.

[The following information was depicted as a line graph in the printed material]


                        4KIDS PERFORMANCE CHART RAW DATA
                                      1998

                     Year        4Kids       Nasdaq      NonFin
                     ----        -----       ------      ------
                     1992          100         100         100
                     1993          179         115         115
                     1994           62         112         111
                     1995           43         159         155
                     1996           17         195         188
                     1997           47         239         221
                     1998          187         337         323


                                       7
<PAGE>

                             PRINCIPAL SHAREHOLDERS

     The following table sets forth, as of March 19, 1999,  certain  information
concerning stock ownership of the Company by (i) each person who is known by the
Company to own beneficially more than 5% of the outstanding common shares of the
Company,  (ii) each of the Company's  directors and (iii) all current  directors
and officers of the Company as a group. Except as otherwise indicated,  all such
persons  have both sole  voting and  investment  power over the shares  shown as
being beneficially owned by them.

                                                                Percent
                                  Number of Shares                of
Name and Address (1)             Beneficially Owned              Class
- --------------------             ------------------              -----
Randy Rissman .............           233,333                     7.0%

Alfred R. Kahn ............           939,000 (2)                 24.0%

Robert Dunn Glick .........         1,070,167 (6)                 27.2%

The Liquidating Trust .....           939,000 (3)                 24.0%
for                                                             
Lion Holdings, Inc.                                             
                                                                
Gerald Rissman ............           204,896 (5)                  5.8%

All directors and .........         1,736,763 (4)                 37.8%
officers as a group                                    
(7 persons)

   
(1)  The address for Mr. Randy Rissman is 980 Woodlands  Parkway,  Vernon Hills,
     Illinois  60061;  the address for Mr. Glick and The  Liquidating  Trust for
     Lion Holding, Inc. is 180 North LaSalle Street, Chicago, Illinois 60601 and
     the address for  Messrs.  Kahn and Rissman is 1414 Avenue of the  Americas,
     New York, New York 10019.
    

(2)  Includes 352,000 shares owned by Mr. Kahn, 2,000 shares owned by Mr. Kahn's
     wife,  5,000 shares held by Mr. Kahn for the benefit of his minor  daughter
     under the NY/UGMA, currently exercisable options to acquire 565,000 shares,
     and 15,000 shares owned by Mr. Kahn's three adult  children with respect to
     which Mr. Kahn disclaims beneficial ownership.

   
(3)  Includes (i) Mr. Kahn's  currently  exercisable  options to acquire 565,000
     shares,  over which Lion would have the sole power to vote if  exercised by
     Mr. Kahn,  pursuant to an Irrevocable Proxy dated as of March 11, 1991 (the
     "Irrevocable  Proxy"),  and (ii)  374,000  shares owned by Mr. Kahn and his
     family  which Lion has the sole power to vote  pursuant to the  Irrevocable
     Proxy.
    

(4)  Includes  461,700  shares which four  executive  officers have the right to
     acquire  pursuant to stock  options,  439,200 of such options are currently
     exercisable.

(5)  Mr.  Gerald  Rissman  has the right to acquire  the number of shares  shown
     pursuant to currently exercisable stock options.

   
(6)  Includes 2,000 shares owned by Mr. Glick,  currently exercisable options to
     aquire 12,500  shares,116,667 shares owned by a trust of which Mr. Glick is
     the sole  trustee and 939,000  shares  beneficially  owned by Mr. Kahn over
     which the Lion has the sole power to vote pursuant to an Irrevocable  Proxy
     executed by Mr. Kahn and of which Mr. Glick is the sole trustee.

     Mr. Kahn has,  from time to time,  borrowed a total of $711,582  from Lion,
the sucessor in interest to Tiger  Electronics,  Inc. in  connection  with three
purchases of a total of 191,426  shares.  As of March 20, 1999, the  outstanding
principal  balance  of such  loans was  approximately  $247,600.  The loans were
partially  due in 1997 with the balance due in April,  1999 and bear interest on
part at the rate of 8% per  annum  and on the  balance  at 1% over  prime  rate,
payable  annually.  Mr.  Kahn  has  agreed  that he will  use 40% of his  annual
performance bonuses, if any, toward the repayment of his indebtedness to Lion.
    

     Lion,  Mr.  Randy  Rissman and Mr. Kahn are parties to an  agreement  which
provides that neither Lion nor Mr. Kahn nor any of their respective  affiliates,
shall directly or indirectly acquire any other shares of the Company without the
consent of Mr.  Kahn or Lion,  as the case may be. In the event Lion  desires to
sell any of its shares,  it shall  first  provide  Mr.  Kahn an  opportunity  to
purchase the shares subject to such offer on the same terms and  conditions.  In
the event Mr. Kahn  desires to sell any of his shares,  he must provide Lion the
right to sell a proportional  number of shares on the same terms and conditions.
In the event Mr. Kahn shall terminate his

                                       8
<PAGE>

employment with the Company,  Lion shall have the right to buy all of Mr. Kahn's
shares at the  lower of a  specified  price or the  market  value  prior to such
termination,  unless Mr.  Kahn shall  concurrently  sell his shares as set forth
above.

                         PROPOSED 1999 STOCK OPTION PLAN

     There is being  submitted  to the  shareholders  for approval at the Annual
Meeting, the 4Kids Entertainment,  Inc. 1999 Stock Option Plan (the "1999 Plan")
which  authorizes  the issuance  not later than  December 31, 2009 of options to
purchase  up to  165,000  of the  Company's  common  shares.  The 1999  Plan was
approved  by the Board of  Directors  at a meeting  held on  November  13,  1998
subject to shareholder approval.

     The Board of Directors  believes that the Company and its shareholders have
benefitted from the grant of stock options in the past and that similar benefits
will  result  from the  adoption  of the 1999 Plan.  It is  believed  that stock
options play an important role in providing eligible employees with an incentive
and inducement to contribute  fully to the further growth and development of the
Company and its subsidiaries because of the opportunity to acquire a proprietary
interest in the Company on an attractive basis.

     All stock options  granted under the 1999 Plan will be  exercisable at such
time or times and in such  installments,  if any, as the Company's  Compensation
Committee or the Board of Directors  may  determine  and expire no more than ten
years from the date of grant. The exercise price of the stock option will be the
fair market value of the  Company's  common shares on the date prior to the date
of grant and must be paid in cash or in stock of the Company  valued at its then
fair market value.  The market value of the  Company's  shares at March 20, 1999
was  $28.50.  Options  are  non-transferable  except  by will or by the  laws of
descent and distribution.  Each option to be granted under the 1999 Plan will be
evidenced by an agreement subject to the terms and conditions set forth above.

     Options  granted  under  the 1999 Plan  terminate  three  months  after the
optionee's  relationship with the Company is terminated except if termination is
by reason of death or disability. In such event the option terminates six months
after the optionee's death or termination of employment by reason of disability.

     Upon the issuance of any shares  pursuant to the exercise of a stock option
granted under the 1999 Plan, the Company may pay an optionee a supplemental cash
award,  the  primary  purpose of which is to assist the  optionee  in paying any
income tax which may be payable  upon the  exercise of such stock  option.  This
award will be the smaller of (i) 65% of the  difference  between  the  aggregate
fair market value of the shares issued on the exercise and the option price paid
by the optionee or (ii) 90% of the option exercise price paid by the optionee.

     The Board of Directors has a limited right to modify or amend the 1999 Plan
which does not  include  the right to  increase  the  number of shares  which is
available for the grant of options.

     During the term of the 1999 Plan,  eligible  employees  of the Company will
receive, for no consideration prior to exercise,  the opportunity to profit from
any rise in the market  value of the common  stock.  This will dilute the equity
interest of the other shareholders of the Company. The grant and exercise of the
options  also may affect the  Company's  ability  to obtain  additional  capital
during the term of any options.

     The 1999 Plan will be administered by the Compensation  Committee appointed
by the Board of Directors.  The  Compensation  Committee  currently  consists of
Messrs.  Robert Glick and Gerald  Rissman,  neither of whom are employees of the
Company.

     The Board of Directors is  recommending  the adoption of the 1999 Plan. The
description  of the  proposed  1999 Plan set  forth  above is  qualified  in its
entirety by reference to the text of the 1999 Plan as set forth in Exhibit A.

                         FEDERAL INCOME TAX CONSEQUENCES

     The following is a summary of the Federal income tax treatment of the stock
options  which  may be  granted  under  the 1998  Plan  based  upon the  current
provisions of the Internal Revenue Code.

     An option  holder who  exercises  a stock  option  will  generally  realize
compensation  taxable as ordinary  income in an amount  equal to the  difference
between the option  price and the fair market value of the shares on the date of
exercise,  and the Company  will be  entitled to a deduction  from income in the
same amount.  The option holder's basis in such shares will be their fair market
value on the  date of  exercise,  and when he  disposes  of the  shares  he will
recognize capital gain or loss, either long-term or short-term, depending on the
holding period of the shares.


                                       9
<PAGE>

     The exercise of an option by the exchange of common shares already owned by
the  optionee  generally  will not  result  in any  taxable  gain or loss on the
unrealized  appreciation of the shares so used. The Internal Revenue Service has
ruled that (i) a number of shares of the stock  received  equal to the number of
shares  surrendered will have the same basis as the shares  surrendered and (ii)
the remaining shares received will have a basis equal to their fair market value
on the date of exercise (the sum of the option price and the compensation income
recognized upon exercise).  For purposes of determining whether shares have been
held for the long-term capital gain holding period, the holding period of shares
received will generally include the holding period of shares surrendered only if
the shares  received have the same basis, in whole or in part, in the employee's
hands as the shares surrendered.

     Whenever  under the 1999 Plan shares are to be delivered upon exercise of a
stock  option,  the  Company  shall be  entitled  to require as a  condition  of
delivery  that the option  holder  remit an amount  sufficient  to  satisfy  all
Federal,  state, and other  governmental  withholding tax  requirements  related
thereto.

                  PROPOSAL TO INCREASE AUTHORIZED COMMON STOCK

     There is being  submitted  to the  shareholders  for  approval  at the 1999
Annual Meeting a proposal to amend the Certificate of  Incorporation to increase
the authorized  common stock of the Company,  par value $.01, from 10,000,000 to
20,000,000.  On March 16,  1999,  there were  3,351,435  shares of common  stock
outstanding.

     In connection with its Stock Option Plans at December 31, 1998, the Company
has reserved 1,653,096 shares of common stock for issuance. The Company has also
reserved  165,000  shares of common stock to be issued under the 1999 Plan.  The
increase in authorized  shares is not  necessary to provide  shares for the 1999
Stock Option Plan.

     Authorized but unreserved shares at December 31, 1998 are 5,284,169. If the
proposal  to change the  Company's  authorized  common  stock is approved by the
shareholders, the Company will have 15,284,169 shares authorized but unreserved.

     Although  the  Company  has no  current  plans to issue  any  shares  to be
authorized  under this proposal,  the increase in capital stock will provide the
Company's  Board of  Directors  with the ability to use the  Company's  stock to
respond to developments in the Company's business,  including possible financing
and acquisition  transactions and general corporate purposes. While the increase
in authorized  Common Stock will not change  substantially the rights of holders
of the Corporation's Common Stock, issuance of shares in future transactions may
have a dilutive effect.

     The Board of Directors  could use the additional  shares of common stock to
discourage an attempt to change control of the Company;  however,  the Board has
no present intention of issuing any shares of common stock for such purposes and
this  proposal is not being  recommended  in response to any specific  effort to
obtain control of the Company of which the Company is aware.

     The Board of Directors is recommending such increase.

                              SELECTION OF AUDITORS

     The Company's  financial  statements for the past several fiscal years were
examined by Deloitte & Touche LLP,  independent public accountants.  On November
13, 1998, the Board of Directors voted to propose and recommend the selection of
Deloitte  &  Touche  LLP  as  independent  auditors  to  examine  its  financial
statements for the fiscal year ending December 31, 1999.

     Representatives  of Deloitte & Touche LLP are expected to be present at the
annual meeting of shareholders  with the opportunity to make a statement if they
desire to do so and will be available to respond to appropriate questions.

                                  OTHER MATTERS

     The  Board of  Directors  does not know of any  matters  other  than  those
mentioned  above to be presented to the  meeting.  If any other  matters do come
before  the  meeting,  the  persons  named  in the  proxy  will  exercise  their
discretion in voting thereon.


                                       10
<PAGE>

                              SHAREHOLDER PROPOSALS

     Proposals by any  shareholders  intended to be presented at the 1999 Annual
Meeting of  Shareholders  must be received by the  Corporation  for inclusion in
proxy material relating to such meeting not later than October 15, 1999.

                                    EXPENSES

     All expenses in connection  with  solicitation  of proxies will be borne by
the Company.  Officers and regular  employees of the Company may solicit proxies
by personal interview and telephone and telegraph.  Brokerage houses,  banks and
other custodians,  nominees and fiduciaries will be reimbursed for out-of-pocket
and reasonable  expenses  incurred in forwarding  proxies and proxy  statements.
Georgeson  & Co. has been  engaged  to assist in the  solicitation  of  proxies,
brokers,  nominees,  fiduciaries and other custodians. The Company will pay that
firm  approximately  $6,000 for its services  and  reimburse  its  out-of-pocket
expenses.

                                           By Order of the Board of Directors,



                                                       Alfred R. Kahn
                                                   Chairman of the Board


                                       11
<PAGE>

                                                                       Exhibit A

                            4KIDS ENTERTAINMENT, INC.
                             1999 STOCK OPTION PLAN


     1. Purpose of Plan. This 1999 Stock Option Plan (the "Plan") is designed to
assist 4Kids Entertainment, Inc. (the "Company") in attracting and retaining the
services of employees,  Non-Employee Directors (as hereinafter defined) and such
consultants  as may be  designated  and to provide  them with an  incentive  and
inducement  to contribute  fully to the further  growth and  development  of the
business of the Company and its subsidiaries.

     2. Legal Compliance.  It is the intent of the Plan that all options granted
under it shall be either  "Incentive  Stock Options"  ("ISOs"),  as such term is
defined  in  Section  422 of the  Internal  Revenue  Code of  1986,  as  amended
("Code"), or non-qualified stock options ("NQOs"); provided, however, ISOs shall
be granted only to employees of the Company. An option shall be identified as an
ISO or an NQO in writing in the  document or documents  evidencing  the grant of
the option.  All options that are not so  identified  as ISOs are intended to be
NQOs. It is the further  intent of the Plan that it conform in all respects with
the  requirements of Rule 16b-3 of the Securities and Exchange  Commission under
the Securities  Exchange Act of 1934, as amended ("Rule  16b-3").  To the extent
that any aspect of the Plan or its administration shall at any time be viewed as
inconsistent  with the  requirements  of Rule 16b-3 or, in connection with ISOs,
the Code,  such  aspect  shall be deemed to be  modified,  deleted or  otherwise
changed as necessary to ensure continued compliance with such provisions.

     3. Definitions. In addition to other definitions contained elsewhere in the
Plan, as used in the Plan the following terms have the following meanings unless
the context requires a different meaning:

          "Board" means the Board of Directors of the Company.

          "Code" means the Internal  Revenue Code of 1986,  as the same may from
     time to time be amended.

          "Committee" means the committee referred to in Section 5 hereof.

          "Common  Stock" means the Common Stock of the Company,  par value $.01
     per share.

          "Designated Beneficiary" means the person designated by an optionee to
     be entitled on his death to any remaining  rights arising out of an option,
     such  designation  to be made in accordance  with such  regulations  as the
     Committee or Board may establish.

          "Fair  market  value"  means the average of the high and low prices on
     the  over-the-counter  market on the last day on which the Company's shares
     of Common  Stock were traded  immediately  preceding  the date an option is
     granted  pursuant to the Plan, as reported by the National  Association  of
     Security  Dealers  Automated  Quotation  System  ("NASDAQ"),   or  NASDAQ's
     Successor,  or if not  reported on NASDAQ,  the fair  market  value of such
     Common Stock as  determined by the Committee or the Board in good faith and
     based on all relevant factors.

          "Non-Employee  Directors"  means  Non-Employee  Director as defined in
     Rule  16b-3(b)(3),   or  any  successor  provision  promulgated  under  the
     Securities Exchange Act of 1934.

          "Stock  Options" means any stock options  granted to an optionee under
     the Plan.

          "Stock Option  Agreement" means a stock option agreement  entered into
     pursuant to the Plan.

     4.  Stock  Options:  Stock  Subject  to Plan.  The stock to be issued  upon
exercise of Stock Options granted under the Plan shall consist of authorized but
unissued shares, or of treasury shares, of Common Stock, as determined from time
to time by the Board.  The maximum  number of shares for which Stock Options may
be granted under the Plan is 165,000  shares,  subject to adjustment as provided
in Section 8 of the Plan.  If any Stock  Option  granted  under the Plan  should
expire or terminate for any reason  whatsoever  without having been exercised in
full, the unpurchased shares shall become available for new options.

<PAGE>

     5. Administration.

     (a) The Plan shall be administered by a Stock Option  Committee or, if such
Committee is not appointed,  then it shall be administered by the Board. Options
may be granted by the Board or the  Committee.  For  purposes  of the Plan,  the
Board or its appointed  Committee shall be referred to as the  "Committee."  The
Committee, if any, shall be appointed by the Board and shall consist of not less
than two members.  The Board shall  establish  the number of members to serve on
the Committee, shall fill all vacancies or create new openings on the Committee,
and may remove any member of the  Committee  at any time with or without  cause.
The  Committee  shall select its own  chairman and shall adopt,  alter or repeal
such rules and  procedures  as it may deem proper and shall hold its meetings at
such times and places as it may determine.  The Committee  shall keep minutes of
its  meetings  and of actions  taken by it without a meeting.  A majority of the
Committee present at any meeting at which a quorum is present,  or acts approved
in writing by all members of the Committee without a meeting,  shall be the acts
of the Committee.

     (b) Unless otherwise determined by the Board, the Committee shall have full
and final authority in its discretion,  but subject to the express provisions of
the Plan, to:

          (i) prescribe, amend and rescind rules and regulations relating to the
     Plan;

          (ii) interpret the Plan and the respective Stock Options; and

          (iii)  make  all  other  determinations  necessary  or  advisable  for
     administering  the Plan.  All  determinations  and  interpretations  by the
     Committee or the Board shall be binding and conclusive upon all parties. No
     member of the  Committee  or the Board  shall be liable  for any  action or
     determination made in good faith in respect of the Plan or any Stock Option
     granted under it.

     (c) The  provisions of this Section 5 shall survive any  termination of the
Plan.

     6. Terms and Exercise of Stock Option.

     (a) Unless  otherwise  determined by the Committee  each Stock Option shall
terminate  no later than ten years (or such  shorter term as may be fixed by the
Committee)  after  the date on which it shall  have  been  granted.  The date of
termination  pursuant  to this  paragraph  is  referred  to  hereinafter  as the
"termination date" of the option.

     (b) Stock  Options shall be  exercisable  at such time or times and in such
installments,  if any, as the Committee or Board may determine. In the event any
option is exercisable in installments,  any shares which may be purchased during
any year or other  period  which  are not  purchased  during  such year or other
period may be purchased  at any time or from time to time during any  subsequent
year or period  during the term of the option unless  otherwise  provided in the
Stock Option Agreement.

     (c) A Stock Option shall be exercised by written notice to the Secretary or
Treasurer of the Company at its then principal office.  The notice shall specify
the number of shares as to which the Stock Option is being  exercised  and shall
be  accompanied  by  payment  in full of the  purchase  price  for such  shares;
provided,  however , that an optionee at his or her  discretion  may, in lieu of
cash payment,  to the Company,  deliver Common Stock already owed by him or her,
valued at fair market value on the date of delivery, as payment for the exercise
of any Stock Option or (ii) request that the Company  withhold,  from the number
at shares of Common stock that may  otherwise  be obtained  upon the exercise of
the Stock Option,  that number of shares  having an aggregate  fair market value
equal to the Stock Option  exercise  price. In the event a Stock Option is being
exercised,  in whole or in part  pursuant  to Section  6(c) hereof by any person
other than the  optionee,  a notice of election  shall be  accompanied  by proof
satisfactory  to the Company of the rights of such person to exercise said Stock
Option.  An optionee shall not, by virtue of the granting of a Stock Option,  be
entitled to any rights of a shareholder  in the Company and such optionee  shall
not be  considered a record  holder of shares  purchased by him or her until the
date on which he or she shall  actually be recorded as the holder of such shares
upon the stock  records of the  Company.  The  Company  shall not be required to
issue any  fractional  shares upon exercise of any Stock Option and shall not be
required to pay to the person exercising the Stock Option the cash equivalent of
any fractional share interest unless so determined by the Committee.


                                      A-2
<PAGE>

     (d) In the event an optionee  elects to deliver  Common Stock already owned
by such optionee or to request that Common Stock be withheld in accordance  with
subsection  (c) above,  upon exercise of a Stock Option granted  hereunder,  the
Company  shall be entitled to require as a condition  thereto  that the optionee
remit an amount which the Company deems sufficient to satisfy all Federal, state
and other governmental withholding tax requirements related thereto. The Company
shall have the right,  in lieu of or in  addition to the  foregoing  to withhold
such sums from compensation otherwise due to the optionee.

     (e) Upon the  issuance of any shares  pursuant  to the  exercise of a Stock
Option,  the Company may pay an optionee a supplemental  cash award, the primary
purpose of which is to assist the optionee in paying any income tax which may be
payable upon the exercise of such Stock  Option.  This award shall be the lesser
of (i) 65% of the  difference  between the  aggregate  fair market  value of the
shares  issued on the exercise and the option price paid by the optionee or (ii)
90% of the Stock Option exercise price paid by the optionee.

     7. Other Stock Option Conditions.

     (a) Except as expressly  permitted  by the Board,  no Stock Option shall be
transferred by the optionee otherwise than by will or by the laws of descent and
distribution.  During the  lifetime of the  optionee  the Stock  Option shall be
exercisable only by such optionee,  by his or her legal  representative  or by a
transferee permitted under the terms of the grant of the Stock Option.

     (b)  Unless  otherwise  determined  by the  Committee,  in the event of the
termination  of an  optionee's  employment  by the  Company  at any time for any
reason  (excluding  disability  or  death),  his or her  option  and all  rights
thereunder  shall be exercisable by the optionee at any time within three months
thereafter but in no event later than the  termination  date of his or her Stock
Option.  Notwithstanding  the  foregoing,  unless  otherwise  determined  by the
Committee,  in the event an optionee is permanently and totally disabled (within
the meaning of section 105(d)(4), or any successor section, of the Code), his or
her Stock Option and all rights  thereunder shall be exercisable by the optionee
(or his or her  legal  representative)  at any time  within  six (6)  months  of
termination of employment - but in no event later than the  termination  date of
his Stock Option.

     (c) Unless otherwise determined by the Committee,  if an optionee shall die
while in the employ of the Company,  his or her Stock Option may be exercised by
his or her  designated  beneficiary  or  beneficiaries  (or if  none  have  been
effectively designated,  by his or her executor,  administrator or the person to
whom his or her rights  under his or her Stock  Option  shall pass by will or by
the laws of descent arid  distribution)  at any time within six (6) months after
the date of death,  but not later than the termination  date of his or her Stock
Option.

     (d) In the event a Non-Employee Director ceases to serve as a member of the
Board of Directors of the Company at any time for any reason, his option and all
rights  thereunder  shall  be  exercisable  by him at any time  within  one year
thereafter,  but in no event later than the termination date of his option. If a
Non-Employee  Director shall die while serving as a director of the Company, his
Stock Option may be exercised by his  designated  beneficiary  or  beneficiaries
(or, if none have been effectively designated, by his executor, administrator or
the person to whom his rights  under his Stock  Option shall pass by his will or
by the laws of descent and  distribution)  at any time within one year after the
date of his death, but not later than the termination date of his Stock Option.

     (e)  Nothing in the Plan or in any option  granted  pursuant  hereto  shall
confer on an  employee  any right to  continue  in the employ of the  Company or
prevent or interfere  in any way with the right of the Company to terminate  his
employment at any time, with or without cause.

     (f)  Nothing in the Plan or in any Stock  Option  granted  pursuant  hereto
shall confer on any Non-Employee Director any right to continue as a director of
the Company.

     (g) Each Stock Option granted  pursuant to the Plan shall be evidenced by a
written Stock Option Agreement duly executed by the Company and the optionee, in
such form and containing  such provisions as the Committee may from time to time
authorize or approve.

     8.  Adjustments.  The Stock Option Agreements shall contain such provisions
as the Committee  shall  determine to be  appropriate  for the adjustment of the
kind and number of shares subject to each outstanding Stock Option, or the Stock
Option prices,  or both, in the event of any changes in the  outstanding  Common
Stock  of  the   Company   by  reason   of  stock   dividends,   stock   splits,
recapitalizations,  reorganizations,  mergers,  consolidations,  combinations or


                                      A-3
<PAGE>

exchanges of shares,  or the like. In the event of any such change or changes in
the outstanding Common Stock, and as often as the same shall occur, the kind and
aggregate  number  of  shares  available  under  the Plan  may be  appropriately
adjusted by the Committee, whose determination shall be binding and conclusive.

     9. Amendment and Termination.

     (a)  Unless  the Plan  shall have been  otherwise  terminated  as  provided
herein, it shall terminate on, and no option shall be granted thereunder,  after
December 31, 2009.  The Board may at any time prior to that date alter,  suspend
or terminate the Plan as it may deem  advisable,  except that it may not without
further  shareholder  approval (i) increase the maximum number of shares subject
to the Plan (except for changes pursuant to Section 8); (ii) permit the grant of
options  to  anyone  other  than  the  employees,   Non-Employee  Directors  and
consultants;  (iii) change the manner of determining  the minimum stock exercise
prices  (except  for  changes  pursuant to Section 8); or (iv) extend the period
during  which Stock  Options may be granted or  exercised.  Except as  otherwise
hereinafter provided, no alteration,  suspension or termination of the Plan may,
without  the  consent  of the  optionee  to whom any  Stock  Option  shall  have
theretofore  been  granted (or the person or persons  entitled to exercise  such
Stock Option under Section 6(c) of the Plan),  terminate such  optionee's  Stock
Option or adversely affect such optionee's rights thereunder.

     (b) Anything herein to the contrary notwithstanding,  in the event that the
Board shall at any time  declare it advisable  to do so in  connection  with any
proposed  sale or  conveyance  of all or  substantially  all of the property and
assets of the Company or of any proposed  consolidation or merger of the Company
(unless the Company shall be the  surviving  corporation  in such  merger),  the
Company may give  written  notice to the holder of any Stock  Option that his or
her Stock Option may be exercised only within thirty (30) days after the date of
such notice but not  thereafter,  and all rights  under said Stock  Option which
shall not have been so  exercised  shall  terminate  at the  expiration  of such
thirty (30) days, provided that the proposed sale, conveyance,  consolidation or
merger to which such notice  shall relate  shall be  consummated  within six (6)
months  after  the  date of such  notice.  If such  proposed  sale,  conveyance,
consolidation  or merger shall not be  consummated  within said time period,  no
unexercised  rights  under any Stock  Option  shall be  affected  by such notice
except  that  such  Stock  Option  may,  not be  exercised  between  the date of
expiration  of such thirty (30) days and the date of the  expiration of such six
month period.

     10. Option Exercise  Price.  The price per share to be paid by the optionee
at the time an ISO is  exercised  shall  not be less  than one  hundred  percent
(100%) of the Fair  Market  Value (as  hereinafter  defined) of one share of the
optioned Common Stock on the date on which the Option is granted.  No ISO may be
granted  under  the Plan to any  person  who,  at the time of such  grant,  owns
(within the meaning of Section  424(d) of the Code) stock  possessing  more than
ten percent (10%) of the total combined  voting power of all classes of stock of
the Company or of any parent  thereof,  unless the exercise price of such ISO is
at least equal to one hundred and ten percent (110%) of Fair Market Value on the
date of grant. The price per share to be paid by the optionee at the time an NQO
is exercised shall not be less than eighty-five percent (85%) of the Fair Market
Value on the date on which the NQO is granted, as determined by the Committee.

     11. Ceiling of ISO Grants.  The aggregate Fair Market Value  (determined at
the time any ISO is  granted)  of the  Common  Stock  with  respect  to which an
optionee's  ISOs,  together with incentive stock options granted under any other
plan of the Company and any parent,  are  exercisable for the first time by such
optionee  during any  calendar  year shall not exceed  $100,000.  If an optionee
holds such incentive stock options that become first exercisable (including as a
result of  acceleration  of  exercisability  under the Plan) in any one year for
shares  having a fair market  value at the date of grant in excess of  $100,000,
then the most  recently  granted  of such  ISOs,  to the  extent  that  they are
exercisable  for shares having an aggregate  Fair Market Value in excess of such
limit, shall be deemed to be NQOs.

     12. Indemnification.  Any member of the Committee or the Board who is made,
or threatened to be made, a party to any action or proceeding,  whether civil or
criminal,  by  reason  of the fact  that  such  person is or was a member of the
Committee or the Board insofar as it relates to the Plan shall be indemnified by
the Company, and the Company may advance such person's related expenses,  to the
full extent  permitted by law and/or the Certificate of Incorporation or By-laws
of the Company.


                                      A-4
<PAGE>

     13. Effective Date of the Plan;  Termination of the Plan and Stock Options.
The Plan shall become effective on the date of adoption by the Board,  provided,
however,  that the Plan shall be subject to approval by the affirmative  vote of
the holders of the majority of Common Stock of the Company on or before December
31, 1999.

     14.  Expenses.  Except as  otherwise  provided  herein  for the  payment of
Federal,  State and other governmental taxes, the Company shall pay all fees and
expenses  incurred  in  connection  with the Plan and the  issuance of the stock
hereunder.

     15. Government Regulations, Registrations and Listing of Stock.

     (a) The Plan, and the grant and exercise of Stock Options  thereunder,  and
the  Company's  obligation  to sell and deliver  stock under such Stock  Options
shall be subject to all applicable Federal and State laws, rules and regulations
and to such  approvals by any regulatory or  governmental  agency as may, in the
opinion of the Company, be necessary or appropriate.

     (b) The Company may in its discretion require whether or not a registration
statement  under  the  Securities  Act of 1933  and  the  applicable  rules  and
regulations  thereunder  (collectively the "Act") is then in effect with respect
to shares  issuable  upon  exercise of any stock option or the offer and sale of
such shares is exempt from the  registration  provisions  of such Act, that as a
condition  precedent to the  exercise of any Stock Option the person  exercising
the Stock Option give to the Company a written  representation  and  undertaking
satisfactory  in form and substance to the Company that such person is acquiring
the shares for his or her own account for  investment and not with a view to the
distribution  or  resale  thereof  and  otherwise  establish  to  the  company's
satisfaction  that the offer or sale of the shares issuable upon exercise of the
Stock Option will not constitute or result in any breach or violation of the Act
or  any  similar  act  or  statute  or law or  regulation  in the  event  that a
Registration  statement  under the Act is not then effective with respect to the
Common  Shares  issued upon the exercise of such stock  option;  the company may
place  upon  any  stock  certificate   appropriate   legends  referring  to  the
restrictions on disposition under the Act

     (c) In the  event the class of shares  issuable  upon the  exercise  of any
Stock  Option is listed on any  national  securities  exchange  or  NASDAQ,  the
Company  shall not be required to issue or achieve  any  certificate  for shares
upon the  exercise  of any Stock  Option,  or to the  listing  of the  shares so
issuable  on such  national  securities  exchange  or  NASDAQ  and  prior to the
registration  of the  same  under  the  Securities  Exchange  Act of 1934 or any
similar act or statute.


                                      A-5
<PAGE>

                                                                       Exhibit B

                            CERTIFICATE OF AMENDMENT

                                       of

                          CERTIFICATE OF INCORPORATION

                                       of

                            4KIDS ENTERTAINMENT, INC.


                - - - - - - - - - - - - - - - - - - - - - - - - -
                Under Section 805 of the Business Corporation Law
                - - - - - - - - - - - - - - - - - - - - - - - - -

     Pursuant to the provisions of Section 805 of the Business  Corporation Law,
the undersigned Executive Vice President and Secretary,  respectively,  of 4Kids
Entertainment, Inc., hereby certify:

     FIRST: The name of the Corporation is 4Kids Entertainment, INC.

     SECOND:  The Certificate of  Incorporation  of the Corporation was filed by
the Department of State,  Albany,  New York on April 28, 1970 under the original
name of American Leisure Industries, Inc.

     THIRD: The amendment of the Certificate of Incorporation of the Corporation
effected by this Certificate of Amendment is to increase the number of shares of
authorized common stock of the corporation.

     FOURTH:  To  accomplish  the  foregoing  amendment,  the first  sentence of
Article FOURTH of the Certificate of Incorporation of the Corporation,  relating
to the name of the Corporation, is hereby amended to read as follows:

          "FOURTH:  The aggregate  number of shares which the Corporation  shall
     have authority to issue is Twenty-Three Million (23,000,000) shares divided
     into two  classes of which  Twenty  Million  (20,000,000)  shares  shall be
     designated  as Common  Stock,  $.01 par  value per share and Three  Million
     (3,000,000)  shares shall be designated as Preferred Stock,  $.01 par value
     per share.

     FIFTH:  The foregoing  amendment of the Certificate of Incorporation of the
Corporation  was  authorized  by a  vote  of  the  Board  of  Directors  of  the
Corporation,  followed by a vote of the holders of a majority of all outstanding
shares  of the  Corporation  entitled  to  vote  on the  said  amendment  of the
Certificate of Incorporation.

     IN WITNESS WHEREOF,  we have subscribed this document on the date set forth
below and do hereby affirm, under the penalties of perjury,  that the statements
contained herein have been examined by us and are true and correct.

Date:  April 29, 1999

                                       By _____________________________
                                            Alfred R. Kahn, Chairman



                                       By _____________________________
                                          Joseph P. Garrity, Executive
                                           Vice President, Secretary
<PAGE>

                            4KIDS ENTERTAINMENT, INC.

                                      PROXY

           Annual Meeting of Shareholders -- Thursday, April 29, 1999.

   
     The undersigned  shareholder of 4Kids  Entertainment,  Inc. (the "Company")
hereby appoints Alfred R. Kahn, the attorney and proxy of the undersigned,  with
full power of substitution,  to vote, as indicated herein, all the common shares
of the Company  standing in the name of the undersigned at the close of business
on March 26,  1999 at the Annual  Meeting of  Shareholders  of the Company to be
held at Chase Manhattan Worldwide  Headquarters,  270 Park Avenue, New York, New
York 10017, Conference Room C, at 11:00 a.m., local time, on Thursday, April 29,
1999,  and at any  and  all  adjournments  thereof,  with  all  the  powers  the
undersigned  would possess if then and there  personally  present and especially
(but without limiting the general  authorization and power hereby given) to vote
as indicated on the proposals,  as more fully  described in the Proxy  Statement
for the meeting.
    

Please mark boxes / / or /x/ in blue or black ink.

1. Election of Directors.

FOR all nominees  / /

WITHHOLD  authority only for those nominees whose name(s) I 
have stricken below / /

WITHHOLD authority for ALL nominees  / /

   
Nominees for Director are:  Alfred R. Kahn, Robert Dunn Glick and
Gerald Rissman.
    

2. Proposal to approve the Company's 1999 Stock Option Plan.

       For  / /        Against  / /        Abstain  / /

3. Proposal to amend the Certificate of  Incorporation  to change the authorized
common stock to 20,000,000 shares, par value $.01.

       For  / /        Against  / /        Abstain  / /

4.  Proposal to approve the  selection of Deloitte & Touche LLP as the Company's
independent auditors for the fiscal year ending December 31, 1999.

       For  / /        Against  / /        Abstain  / /

                 (Continued, and to be signed on reverse side)
<PAGE>

                          (Continued from other side)

5. In their  discretion,  the  Proxies  are  authorized  to vote upon such other
business  as  may  properly  come  before  the  meeting  or any  adjournment  or
adjournments thereof.

THIS  PROXY IS  SOLICITED  BY THE BOARD OF  DIRECTORS  AND WILL BE VOTED FOR THE
ELECTION OF THE PROPOSED  DIRECTORS AND FOR THE ABOVE PROPOSALS UNLESS OTHERWISE
INDICATED.

                                           SIGNATURE(S) should be exactly
                                           as name or names appear on this
                                           proxy.  If stock is held jointly,   
                                           each holder should sign.  If
                                           signing is by attorney, executor,
                                           administrator, trustee or guardian,
                                           please give full title.
                  

                                           Dated ________________________, 1999

                                           _____________________________________
                                                        Signature

                                           _____________________________________
                                                        Print Name

                                           _____________________________________
                                                        Signature

                                           _____________________________________
                                                        Print Name

  [Sign, Date and Return the Proxy Card Promptly Using the Enclosed Envelope.]



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