4 KIDS ENTERTAINMENT INC
DEF 14A, 2000-04-18
PATENT OWNERS & LESSORS
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant |X|

Filed by a party other than the Registrant |_|

Check the appropriate box:

 |_| Preliminary Proxy Statement     |_| Confidential, for Use of the Commission
                                         Only (as permitted by
                                         Rule 14a-6(e)(2))

 |X| Definitive Proxy Statement

 |_| Definitive Additional Materials

 |_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                              4Kids Entertainment, Inc.
    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 |X| No fee required.

 |_| Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

            (1) Title of each class of securities to which transaction applies:

            (2) Aggregate number of securities to which transaction applies:

            (3) Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
      filing fee is calculated and state how it was determined):

            (4) Proposed maximum aggregate value of transaction:

            (5) Total fee paid:

 |_| Fee paid previously with preliminary materials:

 |_| Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.

            (1) Amount previously paid:

            (2) Form, Schedule or Registration Statement No.:

            (3) Filing Party:

            (4) Date Filed:

<PAGE>

                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019


                                                                  April 18, 2000


Dear Shareholder:


      You  are  cordially  invited  to  attend  the  4Kids  Entertainment,  Inc.
("4Kids") Annual Meeting of Shareholders to be held at 11:00 a.m. (New York City
time) on May 17, 2000, at the Directors Guild Theater, 110-114 West 57th Street,
New York, New York (the "Annual Meeting").


      The  purposes  of the  Annual  Meeting  are to (i) elect  directors,  (ii)
consider and vote upon a proposal to approve the 4Kids Entertainment,  Inc. 2000
Stock  Option  Plan,  (iii)  consider  and vote upon a  proposal  to  approve an
amendment to the 4Kids  Certificate of  Incorporation  to increase the number of
shares of  authorized  4Kids common stock from  20,000,000  shares to 40,000,000
shares,  (iv) ratify the  appointment  of auditors and (v)  transact  such other
business  as may  properly  come  before  the  meeting  and any  adjournment  or
postponements  thereof.  These  matters are  described  in the formal  Notice of
Annual Meeting of Shareholders and the accompanying Proxy Statement.

      Your  Board  of  Directors  recommends  a vote  "FOR"  each of the  listed
nominees for Director and "FOR" each of the other proposals.

      Your vote is very important. We hope you will find it convenient to attend
the Annual Meeting in person.  Whether or not you are personally able to attend,
it is important that your shares be represented at the meeting. Accordingly, you
are requested to sign,  date and return the enclosed proxy  promptly.  If you do
attend the Annual  Meeting  you may still  revoke your proxy and vote in person.
Your cooperation is greatly appreciated.

                                         Sincerely,


                                         /s/ Alfred R. Kahn
                                         ---------------------------------------


                                         ALFRED R. KAHN

                                         Chairman of the Board of Directors,
                                         Chief Executive Officer


<PAGE>

                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019

                                   ----------


                  NOTICE OF 2000 ANNUAL MEETING OF SHAREHOLDERS

                                   ----------

                                  May 17, 2000

      NOTICE IS HEREBY GIVEN that the 2000 Annual Meeting of  Shareholders  (the
"Annual  Meeting")  of  4Kids  Entertainment,   Inc.,  a  New  York  corporation
("4Kids"),  will be held at the  Directors  Guild  Theater,  110-114  West  57th
Street, New York, New York, on Wednesday,  May 17, 2000, at 11:00 a.m. (New York
City time) for the purpose of considering and acting upon the following  matters
as set forth in the accompanying proxy statement:


      1. Election of four  directors to serve until the next Annual  Meeting and
         until their successors are duly elected and qualified;

      2. Approval of a proposal to approve the 4Kids  Entertainment,  Inc.  2000
         Stock Option Plan;

      3. Approval  of  a  proposed   amendment  to  the  4Kids   Certificate  of
         Incorporation  to  increase  the number of shares of  authorized  4Kids
         common stock from 20,000,000 shares to 40,000,000 shares;

      4. Ratification  of the  appointment  of Deloitte & Touche LLP as auditors
         for 4Kids for the fiscal year ending December 31, 2000; and

      5. The  transaction of such other business as may properly come before the
         meeting and any adjournment or postponements thereof.

      The Board of  Directors  has fixed the close of business on April 10, 2000
as the record date for the Annual  Meeting and only  holders of shares of record
at that time are  entitled to notice of, and to vote at, the Annual  Meeting and
any adjournment or postponements thereof.

                                          By Order of the Board of Directors,


                                         /s/ Alfred R. Kahn
                                         ---------------------------------------

                                         ALFRED R. KAHN
                                         Chairman of the Board of Directors,
                                         Chief Executive Officer


April 18, 2000


- --------------------------------------------------------------------------------

      ALL SHAREHOLDERS ARE CORDIALLY  INVITED TO ATTEND THE ANNUAL MEETING.
      WHETHER OR NOT YOU INTEND TO BE PRESENT, PLEASE COMPLETE,  DATE, SIGN
      AND  RETURN THE  ENCLOSED  PROXY CARD IN THE  STAMPED  AND  ADDRESSED
      ENVELOPE ENCLOSED FOR YOUR  CONVENIENCE.  SHAREHOLDERS CAN HELP 4KIDS
      AVOID  UNNECESSARY  EXPENSE  AND  DELAY  BY  PROMPTLY  RETURNING  THE
      ENCLOSED  PROXY CARD. THE BUSINESS OF THE MEETING TO BE ACTED UPON BY
      THE  SHAREHOLDERS  CANNOT  BE  TRANSACTED  UNLESS  ONE-THIRD  OF  THE
      OUTSTANDING  SHARES OF 4KIDS'  COMMON  STOCK ARE  REPRESENTED  AT THE
      ANNUAL MEETING.

- --------------------------------------------------------------------------------


      The Annual Meeting  proxy  statement is dated April 18, 2000, and was
      first mailed to 4Kids shareholders on or about April 18, 2000.


<PAGE>

                                 PROXY STATEMENT

General


      This Proxy  Statement  is being  furnished  to the  shareholders  of 4Kids
Entertainment,  Inc., a New York corporation  ("4Kids"),  in connection with the
Annual Meeting of  Shareholders of 4Kids to be held at 11:00 a.m. (New York City
time) on May 17, 2000, at the Directors Guild Theater, 110-114 West 57th Street,
New York, New York (the "Annual  Meeting").  Accompanying  this proxy  statement
("Proxy  Statement")  is a notice  of such  Annual  Meeting  and a form of proxy
solicited by the 4Kids Board of Directors. Audited financial statements of 4Kids
for the fiscal year ended  December  31, 1999 are  contained in the 4Kids Annual
Report which has been mailed with this Proxy Statement.


      Proxies in the  accompanying  form which are  properly  executed  and duly
returned to 4Kids and not revoked prior to the voting at the Annual Meeting will
be  voted  as  specified.  If no  contrary  specification  is  made  and  if not
designated as broker  non-votes,  the common shares of 4Kids, par value $.01 per
share,  represented  by the enclosed proxy will be voted FOR the election of the
nominees for director (Proposal 1), FOR the approval of the 4Kids Entertainment,
Inc.  2000 Stock Option Plan  (Proposal 2), FOR the approval of the amendment to
the 4Kids Certificate of Incorporation  (Proposal 3) and FOR the ratification of
the appointment of Deloitte & Touche LLP as auditors  (Proposal 4). In addition,
the common shares  represented by the enclosed proxy will be voted by the person
named therein, in such person's  discretion,  with respect to any other business
which may  properly  come  before  the  Annual  Meeting  or any  adjournment  or
postponements thereof. Any shareholder giving a proxy has the power to revoke it
at any time prior to the voting by filing with the  Secretary of 4Kids a written
notice of revocation or a duly executed  proxy bearing a later date or by voting
in person at the Annual Meeting.

      The Board of Directors  has fixed the close of business on April 10, 2000,
as the record date for the determination of the shareholders entitled to receive
notice of, and to vote at, the Annual  Meeting.  The holders of one-third of the
voting power of all issued and outstanding  common shares present in person,  or
represented by proxy, shall constitute a quorum at the Annual Meeting.  Assuming
the presence of a quorum,  the affirmative  vote by the holders of a majority of
the votes cast at the Annual Meeting is necessary to approve  Proposals 2 and 4.
The  affirmative  vote of a majority of the total  outstanding  common shares of
4Kids is necessary to approve Proposal 3. The affirmative vote by a plurality of
the votes cast at the Annual Meeting is required for approval of the election of
directors.


      On April 10,  2000,  the  record  date for the Annual  Meeting,  4Kids had
11,858,176 common shares outstanding.  Each common share is entitled to one vote
on each matter to come before the Annual Meeting. There is no cumulative voting.
Votes shall be counted by 4Kids' Transfer Agent.


      Shares  represented  by proxies  designated  as broker  non-votes  will be
counted for purposes of  determining  a quorum.  Broker  non-votes  occur when a
broker  nominee  (which has voted on one or more matters at a meeting)  does not
vote on one or more  other  matters  at a meeting  because  it has not  received
instructions   to  so  vote  from  the  beneficial   owner  and  does  not  have
discretionary  authority to so vote.  Shares  represented  by proxies  marked as
abstentions  will also be treated as present  for  purposes of  determining  the
outcome of a vote on any matter, but will not serve as a vote "for" or "against"
any  matter.  Shares  represented  by proxies  designated  as broker  non-votes,
however,  will not be treated as present for purposes of determining the outcome
of a vote on any matter.

                       PROPOSAL 1 - ELECTION OF DIRECTORS

      The directors are elected annually by the shareholders of 4Kids. The 4Kids
By-laws provide that the number of directors shall be no less than three or more
than seven unless and until  otherwise  determined  by vote of a majority of the
entire Board of Directors. In accordance therewith, a total of four persons have
been designated by the Board of Directors as nominees for election at the Annual
Meeting and are being presented to the shareholders for election.  The directors
to be elected at the Annual  Meeting  shall be  determined by a plurality of the
votes cast at the Annual Meeting.

      The four  persons  named  below,  who are  currently  the entire  Board of
Directors,  have been  nominated  for  election  to serve  until the next Annual
Meeting and until their respective successors have been elected and qualified:

           o    Alfred R. Kahn                    o    Joel I. Cohen
           o    Joseph P. Garrity                 o    Jay Emmett


                                       2
<PAGE>

      The Board of Directors  recommends that shareholders vote FOR the director
nominees named above, and, unless a shareholder gives  instructions on the proxy
card to the contrary or a broker  non-vote is  indicated on the proxy card,  the
appointees  named thereon  intend so to vote. All of the nominees have consented
to serve as  directors  if elected.  If at the time of the Annual  Meeting,  any
nominee  is  unable  or  declines  to serve,  the  proxies  may be voted for the
election of such other person or persons as the  remaining  members of the Board
of Directors may recommend.

                                   MANAGEMENT

Directors and Executive Officers

      The directors and executive  officers of 4Kids,  as of April 10, 2000, are
as follows:

<TABLE>
<CAPTION>
Name                                                   Age                       Position
- ----                                                   ---                       --------
<S>                                                    <C>        <C>
Alfred R. Kahn ....................................    53         Chairman, Chief Executive Officer

Joseph P. Garrity .................................    44         Executive Vice-President, Chief
                                                                  Operating Officer and Chief Financial
                                                                  Officer, Director

Joel I. Cohen (1)(2) ..............................    53         Director

Jay Emmett (1)(2) .................................    71         Director

Norman Grossfeld ..................................    36         President of 4Kids Productions, Inc.

Sheldon Hirsch ....................................    52         Chief Executive Officer of The Summit
                                                                  Media Group, Inc.

Thomas Kenney .....................................    40         President of The Summit Media Group, Inc.


Samuel R. Newborn, Esq. ...........................    45         Executive Vice-President, General Counsel

</TABLE>

- ----------------
(1)   Member of the Audit Committee

(2)   Member of the Compensation Committee

      JOEL I. COHEN has been a director  since November 1999. Mr. Cohen has been
a Managing Director of J.P. Morgan & Co. Incorporated for more than five years.

      JAY EMMETT  has been a  director  since  August  1999.  For more than five
years,  Mr. Emmett has been sitting on the  International  Board of Directors of
the Special Olympics and the Board of Directors of the San Diego Padres.

      JOSEPH P. GARRITY has been a director  since August 1999.  Mr. Garrity has
been the Chief  Financial  Officer  since joining 4Kids in June 1991. In October
1994 he became Executive Vice President (Chief Operating Officer). For more than
five years  prior to such time,  Mr.  Garrity  was a Senior  Audit  Manager  for
Deloitte & Touche LLP.

      ALFRED R. KAHN has been  Chairman  and Chief  Executive  Officer  of 4Kids
since  March 1991.  Mr. Kahn was Vice  Chairman of 4Kids from July 1987 until he
became Chairman in 1991.

      NORMAN  GROSSFELD has been President of 4Kids  Productions,  Inc.,  4Kids'
television and home video  production  subsidiary,  since February 1994. For two
years  prior  to  such  time  he  was   President   of  Gold  Coast   Television
Entertainment.  Prior to such time he served as  Coordinating  Director  for NBC
Sports  from  1991  through  1992,  and  as  Producer/Director   for  Television
Programming Enterprises from 1988-1991.

      SHELDON HIRSCH has been Chief Executive Officer of The Summit Media Group,
Inc. ("Summit Media"),  4Kids' media buying, planning and television syndication
subsidiary,  since November 1992. For three years prior to such time, Mr. Hirsch
was President of Sachs Family  Entertainment,  a television program distribution
company.

      THOMAS KENNEY has been  President of Summit Media since February 1993. For
five years  prior to such time Mr.  Kenney  served as Senior  Vice  President  -
Advertising at Tiger Electronics Inc.

      SAMUEL R. NEWBORN, Esq. has been Executive  Vice-President General Counsel
since January 2000. Prior to joining 4Kids, Mr. Newborn was a partner in the law
firm of Janklow, Newborn & Ashley for more than five years.


                                       3
<PAGE>

Meetings and Committees of the Board of Directors

      The Board of  Directors  of 4Kids met four times  during  the fiscal  year
which ended on December 31, 1999. None of the directors  attended fewer than 75%
of the total  number of meetings of the Board of  Directors  and  committees  on
which he serves, since the date of his appointment.

      4Kids has an Audit  Committee  which consists of Mr. Cohen,  who serves as
the  chairman,  and Mr.  Emmett.  The  Audit  Committee  reviews  the  financial
reporting and internal  controls of 4Kids and meets with  appropriate  financial
personnel of 4Kids,  as well as its  independent  auditors,  in connection  with
these reviews. The Audit Committee also recommends to the Board of Directors the
firm which is to be presented to the shareholders for designation as independent
auditors to examine the corporate accounts of 4Kids for the current fiscal year.
The Audit  Committee met once during fiscal 1999 and once subsequent to December
31, 1999 but before the filing of the 4Kids' Annual  Report on Form 10-K.  4Kids
also has a Compensation  Committee  which consists of Mr. Emmett,  who serves as
the chairman,  and Mr. Cohen.  The  Compensation  Committee is  responsible  for
setting  and  administering  the  policies  which  govern  annual and  long-term
compensation for our executives. The Compensation Committee is also empowered to
grant Stock Options  pursuant to the 4Kids' Stock Option Plans and to administer
such Plans. The Compensation Committee met one time during fiscal 1999.

      4Kids does not have a nominating committee.

                                  COMPENSATION

Executive Compensation - Annual Compensation

      The  following  table  sets  forth  a  summary  of  annual  and  long-term
compensation  paid to 4Kids'  Chief  Executive  Officer and the four most highly
compensated  executive  officers (as defined in Rule 3b-7 promulgated  under the
Securities  Exchange  Act of 1934,  as amended)  of 4Kids  (other than the Chief
Executive  Officer)  whose  total  annual  salary  and bonus for the year  ended
December  31,  1999  was  in  excess  of  $100,000  (collectively,   the  "Named
Officers"):

                           SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                        Annual Compensation
                               -------------------------------------
                                                                            Long-Term
                                                                           Compensation
Name and Principal                                                         Awards Stock
Position                       Year   Salary ($)(1)(2)    Bonus ($)      Options (Shares)
- ------------------             ----   ----------------   ------------   ----------------
<S>                            <C>       <C>             <C>                <C>
Alfred R. Kahn,                1999      $395,000        $4,771,917         100,000
Chairman of the Board          1998       395,000           556,917         195,000
                               1997       395,000           177,563         300,000

Joseph P. Garrity,             1999      $250,000        $  954,383          20,000
EVP, COO & CFO                 1998       250,000           111,383         178,500
                               1997       215,000            35,512         195,000

Sheldon Hirsch,                1999      $250,000        $   16,010              --
Chief Executive Officer,       1998       250,000            78,976         105,000
Summit Media                   1997       250,000           108,212         165,000

Thomas Kenney,                 1999      $250,000        $   16,010              --
President,                     1998       250,000            78,976         105,000
Summit Media                   1997       225,000           108,012         165,000

Norman Grossfeld,              1999      $250,000        $  420,664          10,000
President,                     1998       250,000            29,881          30,000
4Kids Productions              1997       225,000            25,000          30,000
</TABLE>


- ----------
(1)   Does not include  amounts paid on behalf of executive  officers  under the
      Company's benefit plans. Such benefit plans, which are offered to all full
      time  employees  of the  Company  include,  a  401K  Plan,  major  medical
      insurance, long term disability insurance and life insurance.

(2)   In accordance with the rules of the SEC, other compensation in the form of
      perquisites  and  other  personal   benefits  has  been  omitted  as  such
      perquisites and other personal  benefits  constituted less than the lesser
      of  $50,000  or 10% of the total  annual  salary and bonus for each of the
      executive officers for each fiscal year.


                                       4
<PAGE>

      The following table sets forth certain information  concerning  individual
grants of stock options made during fiscal 1999 to the Named Officers:

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                  Potential Realizable
                                                                                                Value at Assumed Annual
                                                                                                  Rates of Stock Price
                                                                                                Appreciation for Option
                                                    Individual Grants                                   Term(1)
                           ---------------------------------------------------------------     ------------------------
                                             % of Total
                            Number of     Options Granted
                             Options      to Employees in   Exercise or Base    Expiration
      Name                   Granted        Fiscal Year      Price ($/Sh)(2)       Date            5%            10%
- -------------------        ----------     ---------------   ----------------    ----------     ----------    ----------
<S>                         <C>                <C>              <C>              <C>           <C>           <C>
Alfred R. Kahn(3) .......   100,000            38%              $33.2813         12/21/09      $2,093,000    $5,304,000

Joseph Garrity(4) .......    20,000             8%              $33.2813         12/21/04      $  184,000    $  406,000

Norman Grossfeld(4) .....    10,000             4%              $33.2813         12/21/04      $   92,000    $  203,000
</TABLE>

- ----------
(1)   4Kids used such method as it is one of the  alternative  methods of option
      valuation  suggested by the Securities and Exchange  Commission's rules on
      executive compensation disclosure.  4Kids does not advocate or necessarily
      agree that such method can properly determine the value of an option.

(2)   Based upon the fair  market  value of 4Kids  common  shares on the date of
      grant.

(3)   All such options are currently exercisable.


(4)   50% of such options are currently  exercisable  and 50% are exercisable on
      the one year anniversary of the date of grant.

Option Exercises and Fiscal Year End Option Values


      The following table sets forth the number of options  exercised and dollar
value  realized  for such  exercises  and fiscal  year end value of  unexercised
options:


<TABLE>
<CAPTION>

                               Shares                              Number of Unexercised      Value of Unexercised
                             Acquired on        Value Realized      Options at December     In-the-Money Options at
       Name                  Exercise (#)            ($)                 31, 1999(1)           December 31, 1999(2)
- -------------------         -------------       --------------     ---------------------    -----------------------

<S>                            <C>                <C>                     <C>                      <C>
Alfred R. Kahn ............    336,200            $9,055,422              1,458,800                $36,163,000

Joseph P. Garrity .........    158,600            $4,141,589                384,900                $ 9,901,000

Sheldon Hirsch ............    205,000            $6,959,393                140,000                $ 3,795,000


Thomas Kenney .............    141,000            $3,020,039                234,000                $ 6,425,000


Norman Grossfeld ..........    141,600            $5,051,492                 10,000                $         0
</TABLE>

- ----------
(1)   All options of Mr. Kahn and Mr. Hirsch are currently exercisable;  374,900
      and 5,000 for Mr. Garrity and Mr.  Grossfeld  respectively,  are currently
      exercisable.

(2)   Calculation  based  upon the  average of the high and low prices of 4Kids'
      common stock on The Nasdaq National Market on December 31, 1999 of $28.375
      per share.

Compensation of Directors

      No director of 4Kids  receives any cash  compensation  for his services in
such capacity. Currently, 4Kids has two directors who are not employees, Messrs.
Cohen and Emmett.  Mr. Cohen and Mr. Emmett were each granted options to acquire
10,000  shares of the  Company's  common  stock in December  1999 at an exercise
price of $33.2813, the market price of the Company's common stock on that date.

      In March 2000,  4Kids  purchased an aggregate of  $25,000,000 of insurance
from  National  Union Fire  Insurance  Company of  Pittsburgh,  Royal  Specialty
Underwriting and Ace USA Group for  indemnification  of all of its directors and
officers at a cost of $242,000.

Employment  Contracts  and  Termination  of  Employment  and   Change-in-Control
Arrangements

      Mr.  Kahn has an  employment  agreement  with 4Kids  pursuant  to which he
receives a fixed  salary of $395,000  per year plus an annual bonus equal to 10%
of 4Kids'  Income  Before  Income Tax  Provision  as stated on 4Kids'  financial
statements in its annual report on Form 10-K. The agreement expires on March 31,
2003.  The  agreement  also  provides  that for a  period  of six  months  after
termination  of employment,  Mr. Kahn will not "compete"  with 4Kids.  Under the
employment  agreement,  if Mr.  Kahn is  terminated  without  cause,  he will be
entitled  to  receive  a  payment  equal  to  2.99  times  his  average   annual
compensation  paid by 4Kids  (including  bonuses,  if any) during the five years
preceding the date


                                       5
<PAGE>

of termination  ("Severance  Payment").  If a majority of the directors of 4Kids
consists of individuals who have not been  recommended by Mr. Kahn (a "Change of
Control"), Mr. Kahn can terminate the agreement within six months of such Change
of  Control,  in which  event he would be  entitled  to  receive  the  Severance
Payment.

      Mr.  Garrity  has an  employment  agreement  with  4Kids  which  currently
provides for an annual  salary of $250,000  (the "Fixed  Salary") plus an annual
bonus equal to 2% of 4Kids'  Income  Before  Income Tax  Provision  as stated on
4Kids'  financial  statements in its Annual  Report on Form 10-K.  The agreement
expires December 31, 2000. The agreement may be terminated by 4Kids in the event
of Mr.  Garrity's  disability or for cause. If during the term of Mr.  Garrity's
agreement  there shall occur a Change of Control,  Mr. Garrity can terminate the
agreement  within six months of such Change of Control,  in which event he would
be entitled to receive a payment equal to the Fixed Salary  remaining to be paid
for the year during which such termination occurs.

      Mr.  Grossfeld has an agreement  with 4Kids  Productions  which  currently
provides for an annual  salary of $250,000  plus an annual bonus ranging from 3%
to 10% of 4Kids Productions Income Before Income Tax Provision  depending on the
source of the revenue to 4Kids  Productions.  The Agreement expires December 31,
2001.

      Each of Mr. Hirsch and Mr. Kenney has an employment  agreement with Summit
Media for the period  January 1, 1995 through  December 31, 2000. Mr. Hirsch and
Mr. Kenney's agreements  currently provide for an annual salary of $250,000 (the
"Fixed Salary").  Each agreement currently provides for an annual bonus equal to
6% of Summit  Media's  Income  Before  Income Tax  Provision as stated on Summit
Media's books and records. The agreements  automatically renew on a year-to-year
basis unless  terminated  by either party at least 90 days prior to December 31,
2000. The  respective  agreements may be terminated by 4Kids in the event of Mr.
Hirsch's or Mr. Kenney's respective  disability or for cause. If during the term
of the agreements  there shall occur a Change of Control,  each of Mr. Hirsch or
Mr.  Kenney can  terminate his  respective  agreement  within six months of such
Change of  Control,  in which  event he would be  entitled  to receive a payment
equal to the Fixed  Salary  remaining  to be paid for the year during which such
termination occurs.

Compensation Committee Interlocks and Insider Participation

      As described in  "Election of Directors - Meetings and  Committees  of the
Board of Directors" above,  4Kids has a Compensation  Committee,  the members of
which are Messrs. Cohen and Emmett. Neither of such individuals has ever been an
officer or employee of 4Kids or any of its subsidiaries.  During fiscal 1999, no
executive  officer of 4Kids served as a member of the compensation  committee or
board of directors of another entity,  one of whose executive officers served on
the Board of Directors of 4Kids.

Report of Executive Compensation


      The  Compensation  Committee of the Board of Directors is responsible  for
4Kids' executive  compensation  policy. In general,  our executive  compensation
policy seeks to attract and retain  high performing  executives  and to motivate
and  reward  such   executives   based  on  overall   corporate  and  individual
performance, and the creation of shareholder value.


      For  1999,  the  compensation  of  our  executive  officers  was  composed
primarily  of  salaries,  bonuses  and  stock  options.  Salary  ranges  for our
executive officers are established with reference to the competitive marketplace
for equivalent job levels.  Each executive officer's base salary is set based on
the level and scope of responsibility  within 4Kids and individual  performance.
Salaries are reviewed annually by the Compensation  Committee either formally or
informally.

      Stock options are intended to strengthen  the mutuality of interest of our
executive  officers and our  shareholders  in maximizing  long-term  shareholder
value.  The 4Kids  Compensation  Committee is  responsible  for  granting  stock
options to the  executive  officers  pursuant to the 4Kids stock  option  plans.
Grants of stock  options  are made from time to time to the  executive  officers
based  on our  overall  performance  and  the  individual  performance  of  each
executive officer. During 1999, stock options to acquire 100,000 shares of 4Kids
were granted in December  1999, to Mr. Kahn at an exercise price of $33.2813 per
share, the fair market value of the shares on the date of grant. On June 1, 1999
options to acquire  45,000 shares were granted  pursuant to the  Company's  1999
Stock Option Plan at an exercise price of $10.3125, the fair market value on the
date of grant.  On December  22,  1999  options to acquire  120,000  shares were
granted pursuant to the Company's 1999 Stock Option Plan at an exercise price of
$33.2813, the fair market value on the date of grant.

Basis for the Compensation of the CEO

      We have an  employment  agreement  with  Mr.  Kahn  pursuant  to  which he
receives a fixed  annual  salary of $395,000 and an annual bonus during the term
of the agreement, which expires in 2003. We believe that Mr. Kahn's base salary,


                                       6
<PAGE>

which has remained  unchanged  since 1991, is reasonable and no more generous to
him  than  base  salaries  paid to  other  similarly  situated  chief  executive
officers.


      In addition  to cash  compensation,  Mr. Kahn is also  eligible to receive
stock  options  pursuant to the 4Kids stock option  plans.  During  1999,  stock
options to acquire 100,000 shares of 4Kids were granted in December 1999, to Mr.
Kahn at an exercise  price of $33.2813  per share,  the fair market value of the
shares on the date of grant.  The  purpose  of such stock  option  grants was to
provide Mr. Kahn with a further inducement to contribute to the long-term growth
and development of the business of 4Kids. Consequently,  during the term of such
options,  Mr. Kahn will receive,  for no  consideration  prior to exercise,  the
opportunity  to profit  from any rise in the  market  value of the 4Kids  common
shares. The closing price for 4Kids common shares on April 10, 2000 was $21.625.

      Section  162(m) of the Internal  Revenue  Code of 1986 makes  compensation
paid to certain  executives  in amounts in excess of $1 million  not  deductible
unless the compensation is paid under a predetermined objective performance plan
meeting certain requirements,  or satisfies one of various other exemptions. The
Compensation  Committee  has not  adopted  a  policy  that all  compensation  be
deductible  under  Section  162(m),   in  order  to  preserve  the  Compensation
Committee's flexibility to compensate executive officers.


                                             Compensation Committee

                                             Joel I. Cohen
                                             Jay Emmett

Performance Graph

      Set forth below is a line graph comparing the yearly  percentage change in
the  cumulative  total return on the 4Kids common shares  against the cumulative
total return of the Nasdaq U.S. Market Index and the Nasdaq  Non-Financial Index
for the past five fiscal years.

 [The following table was represented as a line graph in the printed material.]

                          4KIDS PERFORMANCE CHART RAW DATA
                                        1999

         Year                  4Kids               Nasdaq               S&P 500
         ----                  -----               ------               -------

         1994                   100                  100                  100

         1995                    69                  141                  138

         1996                    28                  174                  170

         1997                    76                  213                  226

         1998                   304                  300                  292

         1999                  2318                  542                  354


                                       7
<PAGE>

                             PRINCIPAL SHAREHOLDERS

      The following table sets forth, as of March 30, 2000, certain  information
concerning the beneficial ownership of common shares of 4Kids by (i) each person
who is  known by  4Kids  to own  beneficially  more  than  five  percent  of the
outstanding  common  shares of 4Kids,  (ii) each of our  directors and (iii) all
current  directors  and  officers  of  4Kids  as a group.  Except  as  otherwise
indicated,  all such persons have both sole voting and investment power over the
shares shown as being beneficially owned by them.

<TABLE>
<CAPTION>

                                                                     Common Shares
                                                                   Beneficially Owned
                                                       ------------------------------------------
Name and Address of Beneficial Owner(1)                  Shares           Options       Total       Percent of Class
- ----------------------------------------------------   ----------        ---------   ------------   ----------------
<S>                                                     <C>              <C>         <C>               <C>
Alfred R. Kahn......................................    1,122,000        1,458,800   2,580,800(2)          19%

Joseph P. Garrity...................................           --          384,900     384,900              3%

Joel Cohen..........................................       11,000           10,000      21,000         less than 1%

Jay Emmett..........................................          900           12,900      13,800         less than 1%

All directors and officers as a group (8 persons)...    1,133,900        2,300,600   3,434,500(3)          24%

</TABLE>

- ---------------
(1)   The  address  for  Messrs.  Kahn,  Garrity,  Cohen  and  Emmett  is  4Kids
      Entertainment,  Inc.,  1414  Avenue of the  Americas,  New York,  New York
      10019.

(2)   Includes  1,056,000  shares owned by Mr.  Kahn,  6,000 shares owned by Mr.
      Kahn's wife,  15,000  shares held by Mr. Kahn for the benefit of his minor
      daughter  under the  NY/UGMA,  currently  exercisable  options  to acquire
      1,458,000  shares,  and 45,000  shares  owned by Mr.  Kahn's  three  adult
      children with respect to which Mr. Kahn disclaims beneficial ownership.

(3)   Includes  434,000 shares which four  executive  officers have the right to
      acquire  pursuant to stock options;  404,000 of such options are currently
      exercisable.

      Mr. Kahn has,  from time to time,  borrowed a total of $711,582  from Lion
Holdings,  the  successor in interest to Tiger  Electronics,  Inc. in connection
with three purchases of a total of 191,426 shares.  This loan has been repaid in
full as of April 29, 1999.

                  PROPOSAL 2 - PROPOSED 2000 STOCK OPTION PLAN


      The Board of Directors has determined  that it is in the best interests of
4Kids to adopt the 4Kids  Entertainment,  Inc. 2000 Stock Option Plan (the "2000
Plan") and will  submit the 2000 Plan to the  shareholders  for  approval at the
Annual  Meeting.  The 2000 Plan  authorizes the issuance not later than December
31, 2010 of options to purchase up to 500,000 of 4Kids' common shares.  The 2000
Plan was  approved by the Board of  Directors  at a meeting held on November 16,
1999, subject to shareholder approval.

      The Board of  Directors  believes  that  4Kids and its  shareholders  have
benefitted  from the  grant of  stock  options  in the  past,  and that  similar
benefits  will result from the adoption of the 2000 Plan. It believes that stock
options  play  an  important  role in  providing  eligible  individuals  with an
incentive  and  inducement  to  contribute  fully  to  the  further  growth  and
development of 4Kids and its subsidiaries  because of the opportunity to acquire
a proprietary  interest in 4Kids on an attractive basis.  During the term of the
2000 Plan, optionees will receive,  for no consideration prior to exercise,  the
opportunity  to profit  from any rise in the  market  value of the 4Kids  common
shares. This will dilute the equity interest of the other shareholders of 4Kids.
The grant and exercise of the options also may affect  4Kids'  ability to obtain
additional capital during the term of any options.

      The principal features of the 2000 Plan are summarized below:

      The 2000 Plan  provides  for the  granting  of stock  options to  purchase
shares  of 4Kids  common  shares  to  certain  key  employees  of 4Kids  and its
subsidiaries,  to non-employee directors and to independent consultants (each an
"Optionee").  No employee  may be granted  stock  options to purchase  more than
200,000 shares,  in the aggregate,  in any calendar year. The 2000 Plan provides
for the grant of  "nonqualified  stock options"  ("NQOs") and  "incentive  stock
options" ("ISOs"); ISOs will only be granted to employees.



                                       8
<PAGE>


      The 2000 Plan will be administered by the Compensation Committee appointed
by the Board of Directors.  The  Compensation  Committee  currently  consists of
Messrs.  Joel  Cohen and Jay  Emmett,  neither of whom are  employees  of 4Kids.
Awards of stock options to non-employee directors will be approved by the entire
Board of Directors.

      Each  stock  option  granted  under the 2000 Plan will be  evidenced  by a
written  agreement  containing such  provisions as approved by the  Compensation
Committee not  inconsistent  with the 2000 Plan, and which need not be identical
in respect of each Optionee.  In general,  stock options  granted under the 2000
Plan will have the following terms:

                  (a) Time for Exercise;  Term. All stock options  granted under
         the 2000  Plan  will be  exercisable  at such time or times and in such
         installments,  if any, as the  Compensation  Committee  or the Board of
         Directors  may  determine,  and will expire no more than ten years from
         the date of grant  (five  years  in the  case of an ISO  granted  to an
         employee who is a "10% Shareholder," as defined below).

                  (b)  Exercise  Price.  The  exercise  price of any NQO granted
         under the 2000 Plan will not be less than (a) eighty-five percent (85%)
         of the fair market  value of a 4Kids  common share on the date of grant
         or (b) one hundred  percent (100%) in the case of an option intended to
         be exempt from the deduction limitations of Section 162(m) of the Code.
         The  exercise  price of an ISO will  not be less  than (a) one  hundred
         percent  (100%) of the fair market value of a 4Kids common share on the
         date of grant,  or (b) one hundred and ten percent  (110%) of such fair
         market  value if the ISO is  granted  to an  employee  who  owns  stock
         possessing  more than ten percent of the total  voting  power of 4Kids,
         any parent  corporation  or any subsidiary (a "10%  Shareholder").  The
         exercise price of each stock option must be paid in cash or in stock of
         4Kids valued at its then fair market value.  The closing price of 4Kids
         common shares at April 10, 2000 was $21.625.

                  (c) Nontransferability. Options are non-transferable except by
         will or by the laws of descent and distribution.

                  (d) Ceiling on ISO Grants.  The  aggregate  fair market  value
         (determined  at the time any ISO is granted) of the 4Kids common shares
         with respect to which ISO is granted to an optionee under the 2000 Plan
         (together with any incentive stock options granted under any other plan
         of the Company,  any parent or any  subsidiary) are exercisable for the
         first time by such  optionee  during any  calendar  year cannot  exceed
         $100,000.  If such limit is exceeded,  the excess over $100,000 will be
         treated as NQOs.

                  (e) Termination of Option.  Stock options granted to employees
         under  the  2000  Plan  generally  terminate  three  months  after  the
         optionee's employment is terminated, provided that, if such termination
         is by reason of death or  disability,  the stock option  generally will
         terminate  six months  thereafter  (or at the end of the option term if
         earlier). Options granted to non-employee directors under the 2000 Plan
         generally remain  exercisable for one year after such individual ceases
         to serve as a director  (but not  beyond  the end of the option  term).
         Options granted to independent  consultants under 2000 Plan will remain
         exercisable  following a termination of the  consultancy to the extent,
         if any, provided in the stock option agreement  evidencing the grant of
         such option.

                  (f) Adjustments. Each stock option agreement will contain such
         provisions as the Committee  shall  determine to be appropriate for the
         adjustments   of  the  kind  and  number  of  shares  subject  to  each
         outstanding  stock option,  the exercise  price or both in the event of
         any changes in the  outstanding  4Kids common shares by reason of stock
         dividends, stock splits, recapitalizations,  reorganizations,  mergers,
         consolidations,  combinations  or exchanges of shares,  or the like. In
         the event of any such change or changes in the outstanding 4Kids common
         shares,  and as often as the same shall occur,  the kind and  aggregate
         number of  shares  available  under the 2000 Plan may be  appropriately
         adjusted by the Compensation Committee,  whose determination is binding
         and conclusive.

      The Board of Directors  has the right to alter,  suspend or terminate  the
2000  Plan as it may deem  advisable,  except  that it may not  without  further
shareholder  approval (a) increase the maximum  number of shares  subject to the
2000 Plan (except for corporate changes  described above);  (b) permit the grant
of  options to anyone  other  than the  employees,  non-employee  directors  and
independent  consultants;  (c)  change  the manner of  determining  the  minimum
exercise  prices;  or (d) extend the period  during  which stock  options may be
granted or exercised. No alteration,  suspension or termination of the 2000 Plan
may,  without  the  consent  of the  optionee  to  whom  any  stock  option  has
theretofore  been granted,  terminate such optionee's  stock option or adversely
affect such optionee's rights thereunder.

      Notwithstanding  anything in the 2000 Plan to the  contrary,  in the event
that the Board of  Directors  shall at any time declare it advisable to do so in
connection with any proposed sale or conveyance of all or  substantially  all of
the property and assets of 4Kids or of any proposed  consolidation  or merger of
4Kids (unless 4Kids shall be the surviving  corporation



                                       9
<PAGE>


in such merger),  4Kids may give written notice to each optionee that his or her
stock  option may be  exercised  only within  thirty (30) days after the date of
such notice, and all rights under said stock option which shall not have been so
exercised shall  terminate at the expiration of such thirty (30) days,  provided
that the proposed sale, conveyance, consolidation or merger to which such notice
shall  relate  shall be  consummated  within six  months  after the date of such
notice. If such proposed sale, conveyance,  consolidation or merger shall not be
consummated  within said time  period,  no  unexercised  rights  under any stock
option shall be affected by such notice except that such stock option may not be
exercised  between the date of  expiration of such thirty (30) days and the date
of the expiration of such six-month period.


                         FEDERAL INCOME TAX CONSEQUENCES

      The  following  is a summary of the Federal  income tax  treatment  of the
stock  options  which may be granted  under the 2000 Plan based upon the current
provisions of the Internal Revenue Code of 1986, as amended.


      Nonqualified  Stock  Options  ("NQOs").  The grant of a NQO under the 2000
Plan is not taxable to the option holder at the time of grant. Upon the exercise
of a NQO by the option  holder,  (1) the option  holder will  recognize  taxable
ordinary compensation income in an amount equal to the excess of the fair market
value of the shares  acquired on the date of exercise  over the exercise  price;
(2) 4Kids generally will be entitled to a corresponding  deduction; and (3) upon
a sale of the shares so  acquired,  the option  holder will have  short-term  or
long-term  capital gain or loss,  depending on the holding period,  in an amount
equal to the  difference  between  the amount  realized on such sale and the tax
basis of the shares  sold.  In  general,  the option  holder's  tax basis in the
shares will be equal to their fair market value on the date of exercise, and the
holding  period of the shares will begin at exercise.

      Incentive Stock Options ("ISOs").  The grant of an ISO under the 2000 Plan
is not  taxable to the option  holder,  and,  upon the  exercise of an ISO by an
option holder  during  employment  or within three months after  termination  of
employment  (12 months in the case of total  disability),  (1) the option holder
will not recognize any ordinary compensation income at the time of exercise; (2)
the excess of the fair market value of the shares received upon exercise and the
exercise  price  paid will be  includible  in the  option  holder's  alternative
minimum taxable income;  (3) no deduction will be allowed to 4Kids in connection
with the exercise; and (4) upon a sale of the shares so acquired after the later
of (a) one year from the  exercise  date,  or (b) two years from the date of the
ISO grant (the "ISO holding  period"),  any amount realized by the option holder
in excess of the exercise price will be taxed as long-term capital gain, and any
loss sustained will be a long-term capital loss. In general,  an option holder's
tax basis in the shares  received  upon the  exercise of an ISO will be equal to
the exercise price, and the holding period will begin at exercise.

      If the  option  holder  disposes  of any of the shares  received  upon the
exericse  of an ISO before the end of the ISO holding  period (a  "disqualifying
disposition"),   (1)  the  option  holder  will   recognize   taxable   ordinary
compensation  income at the time of disposition (and 4Kids will be entitled to a
tax  deduction) in an amount equal to (a) the lesser of (x) the excess,  if any,
of the fair market value of the shares  received over the exercise  price on the
date of exercise,  or (y) the excess of the amount  realized on the  disposition
over the exercise price;  and (2) the option holder will recognize  capital gain
or loss (long-term or short-term,  depending on the holding period) in an amount
equal to the difference between (a) the amount realized upon the disposition and
(b) the exercise price paid for the shares and the amount of ordinary income, if
any, so recognized by the option holder.


      Whenever under the 2000 Plan shares are to be delivered upon exercise of a
stock option, 4Kids shall be entitled to require as a condition of delivery that
the option holder remit an amount sufficient to satisfy all Federal,  state, and
other governmental withholding tax requirements related thereto.


      The Board of Directors  recommends a vote FOR approval of the 2000 Plan as
described above at the Annual Meeting and it is intended that proxies not marked
to the contrary and not  designated as broker  non-votes  will be so voted.  The
description  of the  proposed  2000 Plan set  forth  above is  qualified  in its
entirety  by  reference  to the text of the 2000 Plan as set forth in Appendix A
hereto.





                                       10
<PAGE>


           PROPOSAL 3 - PROPOSAL TO INCREASE AUTHORIZED COMMON SHARES

      There is being  submitted to the  shareholders  for approval at the Annual
Meeting a proposal to amend the  Certificate  of  Incorporation  to increase the
authorized  common shares of 4Kids,  par value $.01, from  20,000,000  shares to
40,000,000  shares.  On April 10, 2000,  there were  11,858,176,  common  shares
outstanding.


      At December 31, 1999, 4Kids reserved  2,784,738 common shares for issuance
pursuant to options granted or to be granted under its stock option plans. 4Kids
has also reserved 500,000 common shares to be issued under the 2000 Plan.

      At December 31, 1999 4Kids had 5,357,507  authorized and unreserved shares
available for issuance. If the proposal to increase the authorized common shares
of 4Kids is  approved by the  shareholders,  4Kids will have  25,357,507  common
shares authorized but unreserved.

      The issuance of  additional  common shares of 4Kids may dilute the present
equity  ownership  position of 4Kids  shareholders.  The issuance of  additional
common  shares of 4Kids may,  among  other  things,  have a  dilutive  effect on
earnings  per  share  and on the  equity  and  voting  power of  existing  4Kids
shareholders and may adversely affect the market price for 4Kids common shares.

      Although  4Kids has no current  plans to issue any shares to be authorized
under this  proposal,  the  increase in capital  stock will provide the Board of
Directors with the ability to use the 4Kids stock to respond to  developments in
our business,  including possible acquisition transactions and general corporate
purposes,  including stock splits, stock dividends and the raising of additional
capital,  at times  when the Board of  Directors,  in its  discretion,  deems it
advantageous  to do so. While the increase in authorized  common shares will not
change  substantially the rights of holders of 4Kids common shares, the issuance
of shares in future transactions may have a dilutive effect.

      The  Board  of  Directors  could  use  the  additional  common  shares  to
discourage  an attempt to change  control  of 4Kids;  however,  the Board has no
present  intention  of issuing  any common  shares  for such  purposes  and this
proposal is not being  recommended in response to any specific  effort to obtain
control of 4Kids of which we are aware.

      The Board of Directors  recommends a vote FOR approval of the amendment to
increase the authorized  number of common shares of 4Kids as described  above at
the Annual  Meeting and it is intended  that  proxies not marked to the contrary
and not designated as broker non-votes will be voted in favor of approval of the
amendment.  In  the  event  that  Proposal  3  is  not  approved  by  the  4Kids
shareholders at the Annual Meeting,  the Certificate of  Incorporation in effect
as of the date hereof will remain in full force and effect. The full text of the
proposed  resolution  amending the Certificate of  Incorporation is set forth in
Appendix  B hereto  and the  description  of the  proposed  amendment  herein is
qualified in its entirety by reference to such Appendix B.

                       PROPOSAL 4 - SELECTION OF AUDITORS

      The 4Kids  financial  statements  for the past  several  fiscal years were
examined by Deloitte & Touche LLP,  independent public accountants.  On November
16, 1999, the Board of Directors voted to propose and recommend the selection of
Deloitte  &  Touche  LLP  as  independent  auditors  to  examine  its  financial
statements for the fiscal year ending December 31, 2000.

      Representatives of Deloitte & Touche LLP are expected to be present at the
annual meeting of shareholders  with the opportunity to make a statement if they
desire to do so and will be available to respond to appropriate questions.

      The  Board  of  Directors  recommends  a  vote  FOR  ratification  of  the
appointment of Deloitte & Touche LLP as auditors and it is intended that proxies
not marked to the contrary and not  designated  as broker  non-votes  will be so
voted.

                  SECTION 16(a) BENEFICIAL REPORTING COMPLIANCE

      Section  16(a) of the Exchange Act requires the officers and  directors of
4Kids, and persons who own more than ten percent of a registered class of 4Kids'
equity  securities,  to file reports of ownership and changes in ownership  with
the Securities and Exchange Commission. These persons are required by regulation
to furnish 4Kids with copies of all Section 16(a) forms they file.

      Based  solely on its review of the copies of such  forms  received  by it,
4Kids  believes that other than  disclosed  below,  during the fiscal year ended
December  31,  1999,  4Kids'  officers,  directors  and greater than ten percent
beneficial   owners   complied   with  all   applicable   Section  16(a)  filing
requirements.


                                       11
<PAGE>


      During 1999, each of Messrs.  Cohen and Emmett were appointed directors of
4Kids.  Neither of them filed a Form 3 when  required in  connection  with their
appointment. Mr. Newborn was appointed Executive Vice-President, General Counsel
during  1999  and did not file a Form 3 when  required  in  connection  with his
appointment.   During  1999,  the  4Kids  Compensation  Committee  extended  the
expiration dates of stock options belonging to Messrs. Cohen and Emmett. Neither
of them filed a Form 4 when  required in  connection  with the  extension of the
expiration date of their  respective stock options.  All of the  above-mentioned
forms were filed late with the Securities and Exchange Commission.  During 1999,
each of Messrs. Emmett, Hirsch and Grossfeld purchased and sold common shares of
4Kids and exercised  stock options  granted to them under the 4Kids stock option
plans.  None of them  filed  Form 4's when  required  in  connection  with their
transactions.  Mr.  Emmett  failed to file three Form 4's  accounting  for eight
separate  transactions.  Mr. Hirsch failed to file one Form 4 accounting for two
transactions.  Mr.  Grossfeld  failed  to file  one  Form 4  accounting  for ten
transactions.  All of the  above-mentioned  transactions were reported on timely
filed Form 5's.


                                  OTHER MATTERS

      The Board of  Directors  does not know of any  matters  other  than  those
mentioned  above to be presented to the  meeting.  If any other  matters do come
before  the  meeting,  the  persons  named  in the  proxy  will  exercise  their
discretion in voting thereon.

                              SHAREHOLDER PROPOSALS


      Proposals by any shareholders  intended to be presented at the 2001 Annual
Meeting of  Shareholders  must be received by the  Corporation  for inclusion in
proxy material relating to such meeting not later than January 17, 2001.


                                    EXPENSES

      All expenses in connection  with  solicitation of proxies will be borne by
4Kids.  Officers and regular  employees of 4Kids may solicit proxies by personal
interview and telephone and telegraph.  Brokerage houses,  banks and custodians,
nominees and  fiduciaries  will be reimbursed for  out-of-pocket  and reasonable
expenses incurred in forwarding  proxies and proxy  statements.  Georgeson & Co.
has been engaged to assist in the  solicitation of proxies,  brokers,  nominees,
fiduciaries and other custodians.  4Kids will pay that firm approximately $6,000
for its services and reimburse its out-of-pocket expenses.


                                             By Order of the Board of Directors,

                                             /s/ Alfred R. Kahn
                                             -----------------------------------
                                             Alfred R. Kahn
                                             Chairman of the Board of Directors,
                                             Chief Executive Officer

New York, New York
April 18, 2000



                                       12
<PAGE>




                                                                      Appendix A


                            4KIDS ENTERTAINMENT, INC.

                             2000 STOCK OPTION PLAN

      1.  Purpose of Plan.  This 2000 Stock Option Plan (the "Plan") is designed
to assist 4Kids Entertainment,  Inc. (the "Company") in attracting and retaining
the services of employees,  Eligible Directors (as hereinafter defined) and such
independent  consultants  as may be  designated,  and to  provide  them  with an
incentive  and  inducement  to  contribute  fully  to  the  further  growth  and
development of the business of the Company and its subsidiaries.

      2. Legal  compliance.  It is the intent of the  Company  that all  options
granted under it shall be either  "Incentive  Stock Options"  ("ISOs"),  as such
term is defined in Section 422 of the Internal  Revenue Code of 1986, as amended
("Code"), or non-qualified stock options ("NQOs"); provided, however, ISOs shall
be granted  only to  Employees  (as  hereinafter  defined).  An option  shall be
identified  as an ISO  or an  NQO  in  writing  in  the  document  or  documents
evidencing  the grant of the option.  All options that are not so  identified as
ISOs are  intended  to be NQOs.  It is the  further  intent  of the Plan that it
conform in all respects with the  requirements  of Rule 16b-3 of the  Securities
and Exchange  Commission  under the Securities  Exchange Act of 1934, as amended
("Rule 16b-3").  To the extent that any aspect of the Plan or its administration
shall at any time be viewed as inconsistent  with the requirements of Rule 16b-3
or, in  connection  with  ISOs,  the  Code,  such  aspect  shall be deemed to be
modified,  deleted or changed as necessary to ensure  continued  compliance with
such provisions.

      3. Definitions.  In addition to other definitions  contained  elsewhere in
the Plan, as used in the following terms have the following  meanings unless the
context requires a different meaning:

            "Board" means the Board of Directors of the Company.

            "Code" means the Internal Revenue Code of 1986, as the same may from
      time to time be amended.

            "Committee" means the committee referred to in Section 5 hereof.

            "Common Stock" means the Common Stock of the Company, par value $.01
      per share.

            "Designated  Beneficiary" means the person designated by an optionee
      to be  entitled  on his death to any  remaining  rights  arising out of an
      option, such designation to be made in accordance with such regulations as
      the Committee or Board may establish.

            "Eligible Directors" means (i) a Non-Employee Director as defined in
      Rule  16b-3(b)(3),  or  any  successor  provision  promulgated  under  the
      Securities  Exchange Act of 1934 and (ii) an Outside  Director  within the
      meaning  of  Section  162(m) of the  Code,  and the  Treasury  Regulations
      promulgated  thereunder;  provided,  however, that clause (ii) shall apply
      only with  respect  to Stock  Options  that are  intended  to  qualify  as
      "performance-based  compensation" exempt from the limitations contained in
      Section 162(m) of the Code.

            "Employee" means any employee of the Company,  or of any corporation
      which is then a "parent  corporation" within the meaning of Section 424(e)
      of the Code (a "Parent") or a "subsidiary corporation," within the meaning
      of Section 424(f) of the Code (a  "Subsidiary"),  who is designated by the
      Board or the Committee as a key employee.

            "Fair Market  Value" means the average of the high and low prices on
      the over-the-counter  market on the last day on which the Company's shares
      of Common Stock were traded  immediately  preceding  the date an option is
      granted  pursuant to the Plan, as reported by the National  Association of
      Security  Dealers  Automated  Quotation  System  ("NASDAQ"),  or  NASDAQ's
      Successor,  or if not  reported on NASDAQ,  the fair market  value of such
      Common Stock as determined by the Committee or the Board in good faith and
      based on all relevant factors.

            "Mature  Shares"  means  shares of Common Stock owned by an optionee
      which are not subject to any pledge or other  security  interest  and have
      either been held by the  optionee for six months,  previously  acquired by
      the  optionee  on the open market or meet such other  requirements  as the
      Committee may determine necessary in order to avoid an accounting earnings
      charge on account of the use of such shares to pay the purchase  price for
      Stock  Options or satisfy a  withholding  obligation in respect of a Stock
      Option.

<PAGE>

            "Stock Options" means any stock options granted to an optionee under
      the Plan.

            "Stock Option Agreement" means a stock option agreement entered into
      pursuant to the Plan.

            "Ten-Percent  Shareholder" means an Employee who, at the time an ISO
      is granted to him, owns (within the meaning of Section 424(d) of the Code)
      stock  possessing more than ten percent (10%) of the total combined voting
      power of the Company, any Parent or any Subsidiary.

      4. Stock Options: Stock Subject to Plan; Individual Limit. The stock to be
issued upon  exercise of Stock  Options  granted under the Plan shall consist of
authorized  but unissued  shares,  or of treasury  shares,  of Common Stock,  as
determined  from time to time by the  Board.  The  maximum  number of shares for
which Stock Options may be granted under the Plan is 500,000 shares,  subject to
adjustment  as provided  in Section 8 of the Plan;  provided,  however,  that no
Employee shall be granted Stock Options with respect to more than 200,000 shares
in any year.  If any  Stock  Option  granted  under  the Plan  should  expire or
terminate for any reason  whatsoever  without having been exercised in full, the
unpurchased shares shall become available for new options.

      5. Administration.

      (a) The Plan shall be administered by the Compensation Committee,  each of
the members of which will be an Eligible  Director or, if such  Committee is not
appointed, then it shall be administered by the Board. Options may be granted by
the Board or the Committee. For purposes of the Plan, the Board or its appointed
Committee shall be referred to as the "Committee." The Committee,  if any, shall
be  appointed by the Board and shall  consist of not less than two members.  The
Board shall  establish  the number of members to serve on the  Committee,  shall
fill all vacancies or create new openings on the  Committee,  and may remove any
member of the Committee at any time with or without cause.  The Committee  shall
select  its own  chairman  and  shall  adopt,  alter or  repeal  such  rules and
procedures  as it may deem proper and shall hold its  meetings at such times and
places as it may determine. The Committee shall keep minutes of its meetings and
of actions taken by it without a meeting. A majority of the Committee present at
any  meeting at which a quorum is  present,  or acts  approved in writing by all
members of the Committee without a meeting, shall be the acts of the Committee.

      (b) Unless  otherwise  determined by the Board,  the Committee  shall have
full  and  final  authority  in its  discretion,  but  subject  to  the  express
provisions of the Plan, to:

            (i) prescribe,  amend and rescind rules and regulations  relating to
      the Plan;

            (ii) interpret the Plan and the respective Stock Options; and

            (iii)  make all other  determinations  necessary  or  advisable  for
      administering  the Plan. All  determinations  and  interpretations  by the
      Committee or the Board shall be binding and  conclusive  upon all parties.
      No member of the  Committee or the Board shall be liable for any action or
      determination  made in good  faith in  respect  of the  Plan or any  Stock
      Option granted under it.

      (c) The provisions of this Section 5 shall survive any  termination of the
Plan.

      6. Terms and Exercise of Stock Option.

      (a) Unless  otherwise  determined by the Committee each Stock Option shall
terminate  no later than ten years (or such  shorter term as may be fixed by the
Committee)  after  the  date on  which it shall  have  been  granted;  provided,
however,  that no ISO granted to any Employee who is a  Ten-Percent  Shareholder
shall be made  exercisable  after the  expiration of five years from the date of
grant.  The  date of  termination  pursuant  to this  paragraph  is  hereinafter
referred to as the "termination date" of the option.

      (b) Stock Options shall be  exercisable  at such time or times and in such
installments,  if any, as the Committee or Board may determine. In the event any
option is exercisable in installments,  any shares which may be purchased during
any year or other  period  which  are not  purchased  during  such year or other
period may be purchased  at any time or from time to time during any  subsequent
year or period  during the term of the option unless  otherwise  provided in the
Stock Option Agreement.

      (c) A Stock Option shall be exercised by written  notice to the  Secretary
or Treasurer of the Company at its then principal  office.  The notice shall (i)
specify the number of shares as to which the Stock Option is being exercised and
shall be  accompanied  by payment in full of the purchase price for such shares;
provided,  however,  that an optionee at his or


                                      A-2
<PAGE>

her  discretion  may, in lieu of cash  payment to the  Company,  deliver  Mature
Shares,  valued at fair market value on the date of delivery, as payment for the
exercise of any Stock Option or (ii) request that the Company withhold, from the
number of shares  of  Common  Stock  that may  otherwise  be  obtained  upon the
exercise of the Stock  Option,  that number of shares  having an aggregate  fair
market  value equal to the Stock  Option  exercise  price.  In the event a Stock
Option is being  exercised,  in whole or in part pursuant to Section 6(c) hereof
by any person other than the optionee, a notice of election shall be accompanied
by proof  satisfactory  to the  Company of the rights of such person to exercise
said Stock Option.  An optionee  shall not, by virtue of the granting of a Stock
Option,  be  entitled  to any rights of a  shareholder  in the  Company and such
optionee  shall not be considered a record holder of shares  purchased by him or
her until the date on which he or she shall  actually  be recorded as the holder
of such shares upon the stock  records of the Company.  The Company shall not be
required to issue any  fractional  shares upon  exercise of any Stock Option and
shall not be required to pay to the person  exercising the Stock Option the cash
equivalent  of  any  fractional  share  interest  unless  so  determined  by the
Committee.

      (d) In the event an optionee elects to deliver Mature Shares or to request
that Common Stock be withheld in  accordance  with  subsection  (c) above,  upon
exercise of a Stock Option granted  hereunder,  the Company shall be entitled to
require as a  condition  thereto  that the  optionee  remit an amount  which the
Company deems  sufficient to satisfy all Federal,  state and other  governmental
withholding tax requirements  related thereto. The Company shall have the right,
in  lieu  of or in  addition  to  the  foregoing  to  withhold  such  sums  from
compensation otherwise due to the optionee.

      7. Other Stock Options Conditions.

      (a) Except as expressly permitted by the Committee,  no Stock Option shall
be transferred by the optionee  otherwise than by will or by the laws of descent
and  distribution  or for estate planning  purposes.  During the lifetime of the
optionee the Stock Option shall be exercisable only by such optionee,  by his or
her legal  representative  or by a transferee  permitted  under the terms of the
grant of the Stock Option.

      (b) Unless  otherwise  determined  by the  Committee,  in the event of the
termination  of an  optionee's  employment  by the  Company  at any time for any
reason  (excluding  disability  or  death),  his or her  option  and all  rights
thereunder  shall be exercisable by the optionee at any time within three months
thereafter  to the  extent  such  option  was  exercisable  at the  time of such
termination, but in no event later than the termination date of his or her Stock
Option.  Notwithstanding  the  foregoing,  unless  otherwise  determined  by the
Committee,  in the event an optionee is permanently and totally disabled (within
the meaning of section 105(d)(4), or any successor section, of the Code), his or
her Stock Option and all rights  thereunder shall be exercisable by the optionee
(or his or her legal  representative)  to the extent such option was exercisable
at the  time  of  such  termination,  at any  time  within  six  (6)  months  of
termination of employment but in no event later than the termination date of his
Stock Option.

      (c) Unless otherwise determined by the Committee, if an optionee shall die
while in the employ of the Company his or her Stock  Option may be  exercised by
his or her  designated  beneficiary  or  beneficiaries  (or if  none  have  been
effectively designated,  by his or her executor,  administrator or the person to
whom his or her rights  under his or her Stock  Option  shall pass by will or by
the laws of descent and  distribution) to the extent such option was exercisable
at the time of such  termination,  at any time  within six (6) months  after the
date of death  but not  later  than  the  termination  date of his or her  Stock
Option.

      (d) In the event an  Eligible Director  ceases to serve as a member of the
Board of Directors of the Company at any time for any reason, his option and all
rights  thereunder  shall  be  exercisable  by him at any time  within  one year
thereafter,  to the  extent  such  option  was  exercisable  at the time of such
termination,  but in no event later than the termination date of his option.  If
an Eligible  Director shall die while serving as a director of the Company,  his
Stock Option may be exercised by his  designated  beneficiary  or  beneficiaries
(or, if none have been effectively designated, by his executor, administrator or
the person to whom his rights  under his Stock  Option shall pass by his will or
by the  laws  of  descent  and  distribution)  to the  extent  such  option  was
exercisable at the time of such  termination,  at any time within one year after
the date of his  death,  but not later  than the  termination  date of his Stock
Option.

      (e)  Nothing in the plan or in any Stock  Option  Agreement  including  an
option  granted  pursuant  hereto  shall  confer  on any  employee  any right to
continue  in the employ of the Company or prevent or  interfere  in any way with
the right of the  Company  to  terminate  his  employment  at any time,  with or
without cause.

      (f) Nothing in the Plan or in any Stock  Option  granted  pursuant  hereto
shall confer on any Eligible Director any right to continue as a director of the
Company.


                                      A-3
<PAGE>

      (g) Each Stock Option granted pursuant to the Plan shall be evidenced by a
written Stock Option Agreement duly executed by the Company and the optionee, in
such form and containing  such provisions as the Committee may from time to time
authorize or approve.

      8.  Adjustments.  Stock Option Agreements shall contain such provisions as
the Committee  shall  determine to be appropriate for the adjustment of the kind
and number of shares  subject to each  outstanding  Stock  Option,  or the Stock
Option prices,  or both, in the event of any changes in the  outstanding  Common
Stock  of  the   Company   by  reason   of  stock   dividends,   stock   splits,
recapitalizations,  reorganizations,  mergers,  consolidations,  combinations or
exchanges of shares,  or the like. In the event of any such change or changes in
the outstanding Common Stock, and as often as the same shall occur, the kind and
aggregate  number  of  shares  available  under  the Plan  may be  appropriately
adjusted by the Committee, whose determination shall be binding and conclusive.

      9. Amendment and Termination.

      (a)  Unless  the Plan shall have been  otherwise  terminated  as  provided
herein, it shall terminate on, and no option shall be granted thereunder,  after
the tenth anniversary of the adoption of the Plan by the Board. The Board may at
any time prior to that date alter, suspend or terminate the Plan as it may deem
advisable,  except  that it may not without  further  shareholder  approval  (i)
increase  the maximum  number of shares  subject to the Plan (except for changes
pursuant to Section  8);  (ii) permit the grant of options to anyone  other than
the Employees,  Eligible  Directors and consultants;  (iii) change the manner of
determining  the minimum stock exercise  prices (except for changes  pursuant to
Section 8); or (iv) extend the period  during which Stock Options may be granted
or  exercised.   Except  as  otherwise   hereinafter  provided,  no  alteration,
suspension or termination  of the Plan may,  without the consent of the optionee
to whom any Stock Option shall have  theretofore  been granted (or the person or
persons  entitled to exercise  such Stock Option  under  Section 7 of the Plan),
terminate  such  optionee's  Stock  Option or adversely  affect such  optionee's
rights thereunder.

      (b) Anything herein to the contrary notwithstanding, in the event that the
Board shall at any time  declare it advisable  to do so in  connection  with any
proposed  sale or  conveyance  of all or  substantially  all of the property and
assets of the Company or of any proposed  consolidation or merger of the Company
(unless the Company shall be the  surviving  corporation  in such  merger),  the
Company may give  written  notice to the holder of any Stock  Option that his or
her Stock Option may be exercised only within thirty (30) days after the date of
such notice, and all rights under said Stock Option which shall not have been so
exercised shall  terminate at the expiration of such thirty (30) days,  provided
that the proposed sale, conveyance, consolidation or merger to which such notice
shall relate shall be  consummated  within six (6) months after the date of such
notice. If such proposed sale, conveyance,  consolidation or merger shall not be
consummated  within said time  period,  no  unexercised  rights  under any Stock
Option shall be affected by such notice except that such Stock Option may not be
exercised  between the date of  expiration of such thirty (30) days and the date
of the expiration of such six-month period.

      10. Option Exercise Price.  The price per share to be paid by the optionee
at the time an ISO is  exercised  shall  not be less  than one  hundred  percent
(100%) of the Fair Market Value of one share of the optioned Common Stock on the
date on which  the  Option is  granted;  provided,  however,  that no ISO may be
granted under the Plan to any Employee who is a Ten-Percent Shareholder,  unless
the exercise  price of such ISO is at least equal to one hundred and ten percent
(110%) of Fair Market Value on the date of grant. The price per share to be paid
by the  optionee  at  the  time  an NQO is  exercised  shall  not be  less  than
eighty-five  percent (85%) of the Fair Market Value on the date on which the NQO
is granted, as determined by the Committee; provided, however, that the exercise
price  of  any  NQO  that  is  intended  to be  treated  as  performance-related
compensation  for purposes of Section  162(m) of the Code shall not be less than
one hundred percent (100%) of the Fair Market Value on the date of grant.

      11. Ceiling on ISO Grants.  The aggregate Fair Market Value (determined at
the time any ISO is  granted)  of the  Common  Stock  with  respect  to which an
optionee's  ISO,  together with incentive  stock options granted under any other
plan of the Company, any Parent or any Subsidiary, are exercisable for the first
time by such optionee during any calendar year shall not exceed $100,000.  If an
optionee  holds such  incentive  stock  options  that become  first  exercisable
(including as a result of acceleration of exercisability  under the Plan) in any
one year for shares having a Fair Market Value at the date of grant in excess of
$100,000,  then the most recently  granted of such ISOs, to the extent that they
are  exercisable  for shares having an aggregate  Fair Market Value in excess of
such limit, shall be deemed to be NQOs.


                                      A-4
<PAGE>

      12. Indemnification. Any member of the Committee or the Board who is made,
or threatened to be made, a party to any action or proceeding,  whether civil or
criminal,  by  reason  of the fact  that  such  person is or was a member of the
Committee or the Board insofar as it relates to the Plan shall be indemnified by
the Company, and the Company may advance such person's related expenses,  to the
full extent  permitted by law and/or the Certificate of Incorporation or By-laws
of the Company.

      13. Effective Date of the Plan; Termination of the Plan and Stock Options.
The Plan shall become effective on the date of adoption by the Board,  provided,
however,  that the Plan shall be subject to approval by the affirmative  vote of
the holders of a majority of the votes cast at a meeting of  shareholders  on or
before  December 31, 2000. If any Stock Options are granted  hereunder  prior to
approval  by the  shareholders  and such  approval  does not  occur,  such Stock
Options shall be deemed null and void ab intio.

      14.  Expenses.  Except as  otherwise  provided  herein for the  payment of
Federal,  State and other governmental taxes, the Company shall pay all fees and
expenses  incurred  in  connection  with the Plan and the  issuance of the stock
hereunder.

      15. Government Regulations, Registrations and Listing of Stock.

      (a) The Plan, and the grant and exercise of Stock Options thereunder,  and
the  Company's  obligation  to sell and deliver  stock under such Stock  Options
shall be subject to all applicable Federal and State laws, rules and regulations
and to such  approvals by any regulatory or  governmental  agency as may, in the
opinion of the Company, be necessary or appropriate.

      (b)  The  Company  may  in  its  discretion  require,  whether  or  not  a
registration statement under the Securities Act of 1933 and the applicable rules
and  regulations  thereunder  (collectively  the  "Act") is then in effect  with
respect to shares  issuable  upon  exercise of any stock option or the offer and
sale of such shares is exempt from the registration provisions of such Act, that
as a  condition  precedent  to the  exercise  of any  Stock  Option  the  person
exercising  the Stock  Option give to the Company a written  representation  and
undertaking  satisfactory  in form and substance to the Company that such person
is acquiring the shares for his or her own account for investment and not with a
view to the  distribution  or resale  thereof  and  otherwise  establish  to the
Company's  satisfaction  that the  offer  or sale of the  shares  issuable  upon
exercise  of the Stock  Option  will not  constitute  or result in any breach or
violation of the Act or any similar act or statute or law or  regulation  in the
event that a  registration  statement  under the Act is not then  effective with
respect to the Common Shares issued upon the exercise of such stock option;  the
Company may place upon any stock  certificate  appropriate  legends referring to
the restrictions on disposition under the Act.

      (c) In the event the class of shares  issuable  upon the  exercise  of any
Stock  Option is listed on any  national  securities  exchange  or  NASDAQ,  the
Company  shall not be required to issue or achieve  any  certificate  for shares
upon the  exercise  of any Stock  Option,  or to the  listing  of the  shares so
issuable  on such  national  securities  exchange  or  NASDAQ  and  prior to the
registration  of the  same  under  the  Securities  Exchange  Act of 1934 or any
similar act or statute.


                                      A-5
<PAGE>


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<PAGE>


                                                                      Appendix B


                            CERTIFICATE OF AMENDMENT
                                       of
                          CERTIFICATE OF INCORPORATION
                                       of
                            4KIDS ENTERTAINMENT, INC.

                -------------------------------------------------

                Under Section 805 of the Business Corporation Law

                -------------------------------------------------

      Pursuant to the provisions of Section 805 of the Business Corporation Law,
the  undersigned  Chairman  and the  Executive  Vice  President  and  Secretary,
respectively, of 4Kids Entertainment, Inc., hereby certify:

      FIRST: The name of the Corporation is 4Kids Entertainment, Inc.

      SECOND:  The Certificate of  Incorporation of the Corporation was filed by
the Department of State,  Albany,  New York on April 28, 1970 under the original
name of American Leisure Industries, Inc.

      THIRD:   The  amendment  of  the  Certificate  of   Incorporation  of  the
Corporation  effected by this Certificate of Amendment is to increase the number
of shares of authorized common stock of the corporation.


      FOURTH:  To accomplish  the  foregoing  amendment,  the first  sentence of
Article FOUR of the Certificate of  Incorporation  of the  Corporation,  dealing
with  the  capitalization  of the  Corporation,  is  hereby  amended  to read as
follows:


            "FOURTH:  The aggregate number of shares which the Corporation shall
      have authority to issue is forty-three million (43,000,000) shares divided
      into two  classes of which  forty  million  (40,000,000)  shares  shall be
      designated  as common  stock,  $.01 par value per share and three  million
      (3,000,000)  shares shall be designated as preferred stock, $.01 par value
      per share."

      FIFTH: The foregoing  amendment of the Certificate of Incorporation of the
Corporation  was  authorized  by a  vote  of  the  Board  of  Directors  of  the
Corporation,  followed by a vote of the holders of a majority of all outstanding
shares  of the  Corporation  entitled  to  vote  on the  said  amendment  of the
Certificate of Incorporation.

      IN WITNESS WHEREOF, we have subscribed this document on the date set forth
below and do hereby affirm, under the penalties of perjury,  that the statements
contained herein have been examined by us and are true and correct.

Date: _________ __, 2000

                                 By  ___________________________________________
                                     Alfred R. Kahn, Chairman

                                 By  ___________________________________________
                                     Joseph P. Garrity,
                                     Executive Vice President, Secretary


                                      B-1

<PAGE>

                            4KIDS ENTERTAINMENT, INC.

                                     PROXY


                Annual Meeting of Shareholders -- May 17, 2000

      The undersigned  shareholder of 4Kids Entertainment,  Inc. hereby appoints
Alfred R.  Kahn,  attorney  and  proxy of the  undersigned,  with full  power of
substitution and  resubstitution,  to vote, as indicated herein,  all the common
shares of 4Kids standing in the name of the undersigned at the close of business
on April 10, 2000 at the Annual Meeting of  Shareholders  of 4Kids to be held at
the Directors  Guild Theater,  110-114 West 57th Street,  New York, New York, at
11:00  a.m.,  local  time,  on  Wednesday,  May  17,  2000,  and at any  and all
adjournments or postponements thereof, with all the powers the undersigned would
possess  if then and  there  personally  present  and  especially  (but  without
limiting the general  authorization and power hereby given) to vote as indicated
on the  proposals,  as more  fully  described  in the  Proxy  Statement  for the
meeting.


Please mark boxes /x/ in blue or black ink.

            1.    Election of Directors.

            FOR all nominees / /

            WITHHOLD  authority  only for  those nominees  whose  name(s) I have
            stricken below / /

            WITHHOLD authority for ALL nominees / /

      Nominees for Director  are:  Alfred R. Kahn,  Joseph P.  Garrity,  Joel I.
      Cohen and Jay Emmett.

            2.    Proposal to approve the 4Kids 2000 Stock Option Plan.

            For / /  Against / /  Abstain / /

            3.    Proposal to amend the Certificate of  Incorporation  to change
                  the authorized  common stock to 40,000,000  shares,  par value
                  $.01.

            For / /  Against / /  Abstain / /


            4.    Proposal to approve the  selection of Deloitte & Touche LLP as
                  4Kids independent auditors for the fiscal year ending December
                  31, 2000.

            For / /  Against / /  Abstain / /

                  (Continued, and to be signed on reverse side)

<PAGE>

                           (Continued from other side)

            5.    In their  discretion,  the Proxies are authorized to vote upon
                  such other business as may properly come before the meeting or
                  any adjournment or postponements thereof.

THIS  PROXY IS  SOLICITED  BY THE BOARD OF  DIRECTORS  AND WILL BE VOTED FOR THE
ELECTION OF THE PROPOSED  DIRECTORS AND FOR THE ABOVE PROPOSALS UNLESS OTHERWISE
INDICATED.

            SIGNATURE(S)  should  be  exactly  as name or names  appear  on this
            proxy. If stock is held jointly, each holder should sign. If signing
            is by attorney, executor, administrator, trustee or guardian, please
            give full title.

                                             Dated _______________________, 2000

                                             ___________________________________
                                                         Signature

                                             ___________________________________
                                                        Print Name

                                             ___________________________________
                                                         Signature

                                             ___________________________________
                                                        Print Name

  [Sign, Date and Return the Proxy Card Promptly Using the Enclosed Envelope.]


<PAGE>

                        [LOGO] 4kids Enertainment, Inc.




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