4 KIDS ENTERTAINMENT INC
PRE 14A, 2000-04-03
PATENT OWNERS & LESSORS
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant |X|

Filed by a party other than the Registrant |_|

Check the appropriate box:

 |X| Preliminary Proxy Statement     |_| Confidential, for Use of the Commission
                                         Only (as permitted by
                                         Rule 14a-6(e)(2))

 |_| Definitive Proxy Statement

 |_| Definitive Additional Materials

 |_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                              4Kids Entertainment, Inc.
    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 |X| No fee required.

 |_| Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

            (1) Title of each class of securities to which transaction applies:

            (2) Aggregate number of securities to which transaction applies:

            (3) Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
      filing fee is calculated and state how it was determined):

            (4) Proposed maximum aggregate value of transaction:

            (5) Total fee paid:

 |_| Fee paid previously with preliminary materials:

 |_| Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.

            (1) Amount previously paid:

            (2) Form, Schedule or Registration Statement No.:

            (3) Filing Party:

            (4) Date Filed:

<PAGE>

                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019

                                                                 April ___, 2000

Dear Shareholder:

      You  are  cordially  invited  to  attend  the  4Kids  Entertainment,  Inc.
("4Kids") Annual Meeting of Shareholders to be held at 11:00 a.m. (New York City
time) on May 18, 2000, at               (the "Annual Meeting").

      The  purposes  of the  Annual  Meeting  are to (i) elect  directors,  (ii)
consider and vote upon a proposal to approve the 4Kids Entertainment,  Inc. 2000
Stock  Option  Plan,  (iii)  consider  and vote upon a  proposal  to  approve an
amendment to the 4Kids  Certificate of  Incorporation  to increase the number of
shares of  authorized  4Kids common stock from  20,000,000  shares to 40,000,000
shares,  (iv) ratify the  appointment  of auditors and (v)  transact  such other
business  as may  properly  come  before  the  meeting  and any  adjournment  or
postponements  thereof.  These  matters are  described  in the formal  Notice of
Annual Meeting of Shareholders and the accompanying Proxy Statement.

      Your  Board  of  Directors  recommends  a vote  "FOR"  each of the  listed
nominees for Director and "FOR" each of the other proposals.

      Your vote is very important. We hope you will find it convenient to attend
the Annual Meeting in person.  Whether or not you are personally able to attend,
it is important that your shares be represented at the meeting. Accordingly, you
are requested to sign,  date and return the enclosed proxy  promptly.  If you do
attend the Annual  Meeting  you may still  revoke your proxy and vote in person.
Your cooperation is greatly appreciated.

                                         Sincerely,

                                         ALFRED R. KAHN
                                         Chairman of the Board of Directors,
                                         Chief Executive Officer


<PAGE>

                            4KIDS ENTERTAINMENT, INC.
                           1414 Avenue of the Americas
                            New York, New York 10019

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                 April __, 2000

      NOTICE IS HEREBY GIVEN that the 2000 Annual Meeting of  Shareholders  (the
"Annual  Meeting")  of  4Kids  Entertainment,   Inc.,  a  New  York  corporation
("4Kids"), will be held at                 , on Thursday, May 18, 2000, at 11:00
a.m.  (New York City time) for the  purpose of  considering  and acting upon the
following matters as set forth in the accompanying proxy statement:

      1. Election of four  directors to serve until the next Annual  Meeting and
until their successors are duly elected and qualified;

      2.  Approval of a proposal to approve the 4Kids  Entertainment,  Inc. 2000
Stock Option Plan;

      3.  Approval  of  a  proposed   amendment  to  the  4Kids  Certificate  of
Incorporation  to increase the number of shares of authorized 4Kids common stock
from 20,000,000 shares to 40,000,000 shares;

      4.  Ratification  of the  appointment of Deloitte & Touche LLP as auditors
for 4Kids for the fiscal year ending December 31, 2000; and

      5. The  transaction of such other business as may properly come before the
meeting and any adjournment or postponements thereof.

      The Board of  Directors  has fixed the close of business on April 10, 2000
as the record date for the Annual  Meeting and only  holders of shares of record
at that time are  entitled to notice of, and to vote at, the Annual  Meeting and
any adjournment or postponements thereof.

                                          By Order of the Board of Directors,

                                          ALFRED R. KAHN
                                          Chairman of the Board of Directors,
                                          Chief Executive Officer

April ___, 2000

ALL SHAREHOLDERS ARE CORDIALLY INVITED TO ATTEND THE ANNUAL MEETING.  WHETHER OR
NOT YOU  INTEND TO BE  PRESENT,  PLEASE  COMPLETE,  DATE,  SIGN AND  RETURN  THE
ENCLOSED  PROXY CARD IN THE STAMPED AND  ADDRESSED  ENVELOPE  ENCLOSED  FOR YOUR
CONVENIENCE.  SHAREHOLDERS CAN HELP 4KIDS AVOID UNNECESSARY EXPENSE AND DELAY BY
PROMPTLY  RETURNING THE ENCLOSED  PROXY CARD.  THE BUSINESS OF THE MEETING TO BE
ACTED UPON BY THE  SHAREHOLDERS  CANNOT BE  TRANSACTED  UNLESS  ONE-THIRD OF THE
OUTSTANDING SHARES OF 4KIDS' COMMON STOCK ARE REPRESENTED AT THE ANNUAL MEETING.



<PAGE>

                                 PROXY STATEMENT

General

      This Proxy  Statement  is being  furnished  to the  shareholders  of 4Kids
Entertainment,  Inc., a New York corporation  ("4Kids"),  in connection with the
Annual Meeting of  Shareholders of 4Kids to be held at 11:00 a.m. (New York City
time) on May 18, 2000, at             (the "Annual Meeting").  Accompanying this
proxy  statement  ("Proxy  Statement")  is a notice of such Annual Meeting and a
form of proxy  solicited  by the 4Kids  Board of  Directors.  Audited  financial
statements of 4Kids for the fiscal year ended December 31, 1999 are contained in
the 4Kids Annual Report which has been mailed with this Proxy Statement.

      Proxies in the  accompanying  form which are  properly  executed  and duly
returned to 4Kids and not revoked prior to the voting at the Annual Meeting will
be  voted  as  specified.  If no  contrary  specification  is  made  and  if not
designated as broker  non-votes,  the common shares of 4Kids, par value $.01 per
share,  represented  by the enclosed proxy will be voted FOR the election of the
nominees for director (Proposal 1), FOR the approval of the 4Kids Entertainment,
Inc.  2000 Stock Option Plan  (Proposal 2), FOR the approval of the amendment to
the 4Kids Certificate of Incorporation  (Proposal 3) and FOR the ratification of
the appointment of Deloitte & Touche LLP as auditors  (Proposal 4). In addition,
the common shares  represented by the enclosed proxy will be voted by the person
named therein, in such person's  discretion,  with respect to any other business
which may  properly  come  before  the  Annual  Meeting  or any  adjournment  or
postponements thereof. Any shareholder giving a proxy has the power to revoke it
at any time prior to the voting by filing with the  Secretary of 4Kids a written
notice of revocation or a duly executed  proxy bearing a later date or by voting
in person at the Annual Meeting.

      The Board of Directors  has fixed the close of business on April 10, 2000,
as the record date for the determination of the shareholders entitled to receive
notice of, and to vote at, the Annual  Meeting.  The holders of one-third of the
voting power of all issued and outstanding  common shares present in person,  or
represented by proxy, shall constitute a quorum at the Annual Meeting.  Assuming
the presence of a quorum,  the affirmative  vote by the holders of a majority of
the votes cast at the Annual Meeting is necessary to approve  Proposals 2 and 4.
The  affirmative  vote of a majority of the total  outstanding  common shares of
4Kids is necessary to approve Proposal 3. The affirmative vote by a plurality of
the votes cast at the Annual Meeting is required for approval of the election of
directors.

      On April 10,  2000,  the  record  date for the Annual  Meeting,  4Kids had
_________________  common shares  outstanding.  Each common share is entitled to
one  vote  on each  matter  to come  before  the  Annual  Meeting.  There  is no
cumulative voting. Votes shall be counted by 4Kids' Transfer Agent.

         Shares  represented by proxies  designated as broker  non-votes will be
counted for purposes of  determining  a quorum.  Broker  non-votes  occur when a
broker  nominee  (which has voted on one or more matters at a meeting)  does not
vote on one or more  other  matters  at a meeting  because  it has not  received
instructions   to  so  vote  from  the  beneficial   owner  and  does  not  have
discretionary  authority to so vote.  Shares  represented  by proxies  marked as
abstentions  will also be treated as present  for  purposes of  determining  the
outcome of a vote on any matter, but will not serve as a vote "for" or "against"
any  matter.  Shares  represented  by proxies  designated  as broker  non-votes,
however,  will not be treated as present for purposes of determining the outcome
of a vote on any matter.

                       PROPOSAL 1 - ELECTION OF DIRECTORS

      The directors are elected annually by the shareholders of 4Kids. The 4Kids
By-laws provide that the number of directors shall be no less than three or more
than seven unless and until  otherwise  determined  by vote of a majority of the
entire Board of Directors. In accordance therewith, a total of four persons have
been designated by the Board of Directors as nominees for election at the Annual
Meeting and are being presented to the shareholders for election.  The directors
to be elected at the Annual  Meeting  shall be  determined by a plurality of the
votes cast at the Annual Meeting.


<PAGE>

      The four  persons  named  below,  who are  currently  the entire  Board of
Directors,  have been  nominated  for  election  to serve  until the next Annual
Meeting and until their respective successors have been elected and qualified:

                           o    Alfred R. Kahn
                           o    Joseph P. Garrity
                           o    Joel I. Cohen
                           o    Jay Emmett

      The Board of Directors  recommends that shareholders vote FOR the director
nominees named above, and, unless a shareholder gives  instructions on the proxy
card to the contrary or a broker  non-vote is  indicated on the proxy card,  the
appointees  named thereon  intend so to vote. All of the nominees have consented
to serve as  directors  if elected.  If at the time of the Annual  Meeting,  any
nominee  is  unable  or  declines  to serve,  the  proxies  may be voted for the
election of such other person or persons as the  remaining  members of the Board
of Directors may recommend.

                                   MANAGEMENT

Directors and Executive Officers

      The directors and executive  officers of 4Kids,  as of April 10, 2000, are
as follows:

<TABLE>
<CAPTION>
Name                                                   Age                       Position
- ---------------------------------------------     ------------    -----------------------------------------
<S>                                                    <C>        <C>
Alfred R. Kahn                                         53         Chairman, Chief Executive Officer

Joseph P. Garrity                                      44         Executive Vice-President, Chief
                                                                  Operating Officer and Chief Financial
                                                                  Officer, Director

Joel I. Cohen (1)(2)                                   53         Director

Jay Emmett (1)(2)                                      71         Director

Norman Grossfeld                                       36         President of 4Kids Productions, Inc.

Sheldon Hirsch                                         52         Chief Executive Officer of The Summit
                                                                  Media Group, Inc.

Thomas Kenney                                          40         President of The Summit Media Group, Inc.

Samuel R. Newborn, Esq.                                46         Executive Vice-President, General Counsel
</TABLE>

- ----------------
(1)   Member of the Audit Committee
(2)   Member of the Compensation Committee

      Joel I. Cohen has been a director  since November 1999. Mr. Cohen has been
a Managing Director of J.P. Morgan & Co. Incorporated for more than five years.

      Jay Emmett  has been a  director  since  August  1999.  For more than five
years,  Mr. Emmett has been sitting on the  International  Board of Directors of
the Special Olympics and the Board of Directors of the San Diego Padres.


                                       2
<PAGE>

      Joseph P. Garrity has been a director  since August 1999.  Mr. Garrity has
been the Chief  Financial  Officer  since joining 4Kids in June 1991. In October
1994 he became Executive Vice President (Chief Operating Officer). For more than
five years  prior to such time,  Mr.  Garrity  was a Senior  Audit  Manager  for
Deloitte & Touche LLP.

      Alfred R. Kahn has been  Chairman  and Chief  Executive  Officer  of 4Kids
since  March 1991.  Mr. Kahn was Vice  Chairman of 4Kids from July 1987 until he
became Chairman in 1991.

      Norman  Grossfeld has been President of 4Kids  Productions,  Inc.,  4Kids'
television and home video  production  subsidiary,  since February 1994. For two
years  prior  to  such  time  he  was   President   of  Gold  Coast   Television
Entertainment.  Prior to such time he served as  Coordinating  Director  for NBC
Sports  from  1991  through  1992,  and  as  Producer/Director   for  Television
Programming Enterprises from 1988-1991.

      Sheldon Hirsch has been Chief Executive Officer of The Summit Media Group,
Inc. ("Summit Media"),  4Kids' media buying, planning and television syndication
subsidiary,  since November 1992. For three years prior to such time, Mr. Hirsch
was President of Sachs Family  Entertainment,  a television program distribution
company.

      Thomas Kenney has been  President of Summit Media since February 1993. For
five years  prior to such time Mr.  Kenney  served as Senior  Vice  President  -
Advertising at Tiger Electronics Inc.

      Samuel R. Newborn, Esq. has been Executive  Vice-President General Counsel
since January 2000. Prior to joining 4Kids, Mr. Newborn was a partner in the law
firm of Janklow, Newborn & Ashley for more than five years.

Meetings and Committees of the Board of Directors

      The Board of  Directors  of 4Kids met four times  during  the fiscal  year
which ended on December 31, 1999. None of the directors  attended fewer than 75%
of the total  number of meetings of the Board of  Directors  and  committees  on
which he serves, since the date of his appointment.

      4Kids has an Audit  Committee  which consists of Mr. Cohen,  who serves as
the  chairman,  and Mr.  Emmett.  The  Audit  Committee  reviews  the  financial
reporting and internal  controls of 4Kids and meets with  appropriate  financial
personnel of 4Kids,  as well as its  independent  auditors,  in connection  with
these reviews. The Audit Committee also recommends to the Board of Directors the
firm which is to be presented to the shareholders for designation as independent
auditors to examine the corporate accounts of 4Kids for the current fiscal year.
The Audit  Committee met once during fiscal 1999 and once subsequent to December
31, 1999 but before the filing of the 4Kids' Annual  Report on Form 10-K.  4Kids
also has a Compensation  Committee  which consists of Mr. Emmett,  who serves as
the chairman,  and Mr. Cohen.  The  Compensation  Committee is  responsible  for
setting  and  administering  the  policies  which  govern  annual and  long-term
compensation for our executives. The Compensation Committee is also empowered to
grant Stock Options  pursuant to the 4Kids' Stock Option Plans and to administer
such Plans. The Compensation Committee met one time during fiscal 1999.

      4Kids does not have a nominating committee.


                                       3
<PAGE>

                                  COMPENSATION

Executive Compensation - Annual Compensation

      The  following  table  sets  forth  a  summary  of  annual  and  long-term
compensation  paid to 4Kids'  Chief  Executive  Officer and the four most highly
compensated  executive  officers (as defined in Rule 3b-7 promulgated  under the
Securities  Exchange  Act of 1934,  as amended)  of 4Kids  (other than the Chief
Executive  Officer)  whose  total  annual  salary  and bonus for the year  ended
December  31,  1999  was  in  excess  of  $100,000  (collectively,   the  "Named
Officers"):

                           SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                                Annual Compensation
                               ----------------------------------------------------
                                                                                            Long-Term
                                                                                         Compensation
Name and Principal                                                   Other Annual            Awards                  All Other
Position                       Year     Salary ($)    Bonus ($)  Compensation ($)(1)  Stock Options (Shares)    Compensation ($)(2)
                               ----     ----------    ---------  -------------------  ----------------------    -------------------

<S>                            <C>     <C>           <C>                                  <C>
Alfred R. Kahn,                1999    $  395,000    $4,771,917                              100,000
Chairman of the Board          1998       395,000       556,917                              195,000
                               1997       395,000       177,563                              300,000

Joseph P. Garrity,             1999    $  250,000    $  954,383                               20,000
EVP, COO & CFO                 1998       250,000       111,383                              178,500
                               1997       215,000        35,512                              195,000

Sheldon Hirsch,                1999    $  250,000    $   16,010                                   --
Chief Executive Officer,       1998       250,000        78,976                              105,000
Summit Media                   1997       250,000       108,212                              165,000

Thomas Kenney,                 1999    $  250,000    $   16,010                                   --
President,                     1998       250,000        78,976                              105,000
Summit Media                   1997       225,000       108,012                              165,000

Norman Grossfeld,              1999    $  250,000    $  420,664                               10,000
President,                     1998       250,000        29,881                               30,000
4Kids Productions              1997       225,000        25,000                               30,000
</TABLE>

(1)   Does not include  amounts paid on behalf of executive  officers  under the
      Company's benefit plans. Such benefit plans, which are offered to all full
      time  employees  of the  Company  include,  a  401K  Plan,  major  medical
      insurance, long term disability insurance and life insurance.
(2)   In accordance with the rules of the SEC, other compensation in the form of
      perquisites  and  other  personal   benefits  has  been  omitted  as  such
      perquisites and other personal  benefits  constituted less than the lesser
      of  $50,000  or 10% of the total  annual  salary and bonus for each of the
      executive officers for each fiscal year.

      The following table sets forth certain information  concerning  individual
grants of stock options made during fiscal 1999 to the Named Officers:


                                       4
<PAGE>

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                              Potential Realizable
                                                                                            Value at Assumed Annual
                                                                                              Rates of Stock Price
                                                                                            Appreciation for Option
                                                Individual Grants                                   Term(1)
                       ---------------------------------------------------------------     ------------------------
                                         % of Total
                        Number of     Options Granted
                         Options      to Employees in   Exercise or Base    Expiration
      Name               Granted        Fiscal Year      Price ($/Sh)(2)       Date            5%            10%
- -------------------    ----------     ---------------   ----------------    ----------     ----------    ----------
<S>                     <C>                <C>              <C>              <C>           <C>           <C>
Alfred R. Kahn(3)       100,000            38%              $33.2813         12/21/09      $2,093,000    $5,304,000

Joseph Garrity(4)        20,000             8%              $33.2813         12/21/04        $184,000      $406,000

Norman Grossfeld(4)      10,000             4%              $33.2813         12/21/04         $92,000      $203,000
</TABLE>

(1)   4Kids used such method as it is one of the  alternative  methods of option
      valuation  suggested by the Securities and Exchange  Commission's rules on
      executive compensation disclosure.  4Kids does not advocate or necessarily
      agree that such method can properly determine the value of an option.

(2)   Based upon the fair  market  value of 4Kids  common  shares on the date of
      grant.

(3)   All such options are currently exercisable.

(4)   50% of such options are currently  exercisable  and 50% are exercisable on
      the one year anniversary of the date of grant.

Option Exercises and Fiscal Year End Option Values

      The following table sets forth the number of options  exercised and dollar
value  realized  for such  exercises  and fiscal  year end value of  unexercised
options:


<TABLE>
<CAPTION>
                               Shares                                  Number of Unexercised      Value of Unexercised
                             Acquired on        Value Realized          Options at December     In-the-Money Options at
Name                         Exercise (#)            ($)                     31, 1999(1)           December 31, 1999(2)
- -------------------         -------------       --------------         ---------------------    -----------------------
<S>                            <C>                <C>                         <C>                      <C>
Alfred R. Kahn                 336,200            $9,055,422                  1,458,800                $36,163,000

Joseph P. Garrity              158,600            $4,141,589                    384,900                 $9,901,000

Sheldon Hirsch                 205,000            $6,959,393                    140,000                 $3,795,000

Thomas Kenney                  141,000            $3,020,039                    234,000                  6,425,000

Norman Grossfeld               141,600            $5,051,492                     10,000                         $0
</TABLE>

- ----------
(1)   All options of Mr. Kahn and Mr. Hirsch are currently exercisable;  374,900
      and 5,000 for Mr. Garrity and Mr.  Grossfeld  respectively,  are currently
      exercisable.

(2)   Calculation  based  upon the  average of the high and low prices of 4Kids'
      common stock on The Nasdaq National Market on December 31, 1999 of $28.375
      per share.


                                       5
<PAGE>

Compensation of Directors

      No director of 4Kids  receives any cash  compensation  for his services in
such capacity. Currently, 4Kids has two directors who are not employees, Messrs.
Cohen and Emmett.  Mr. Cohen and Mr. Emmett were each granted options to acquire
10,000  shares of the  Company's  common  stock in December  1999 at an exercise
price of $33.2813, the market price of the Company's common stock on that date.

      In March 2000,  4Kids  purchased an aggregate of  $25,000,000 of insurance
from  National  Union Fire  Insurance  Company of  Pittsburgh,  Royal  Specialty
Underwriting and Ace USA Group for  indemnification  of all of its directors and
officers at a cost of $242,000.

Employment  Contracts  and  Termination  of  Employment  and   Change-in-Control
Arrangements

      Mr.  Kahn has an  employment  agreement  with 4Kids  pursuant  to which he
receives a fixed  salary of $395,000  per year plus an annual bonus equal to 10%
of 4Kids'  Income  Before  Income Tax  Provision  as stated on 4Kids'  financial
statements in its annual report on Form 10-K. The agreement expires on March 31,
2003.  The  agreement  also  provides  that for a  period  of six  months  after
termination  of employment,  Mr. Kahn will not "compete"  with 4Kids.  Under the
employment  agreement,  if Mr.  Kahn is  terminated  without  cause,  he will be
entitled  to  receive  a  payment  equal  to  2.99  times  his  average   annual
compensation  paid by 4Kids  (including  bonuses,  if any) during the five years
preceding the date of termination  ("Severance  Payment").  If a majority of the
directors of 4Kids consists of individuals who have not been  recommended by Mr.
Kahn (a "Change of Control"),  Mr. Kahn can  terminate the agreement  within six
months of such Change of Control, in which event he would be entitled to receive
the Severance Payment.

      Mr.  Garrity  has an  employment  agreement  with  4Kids  which  currently
provides for an annual  salary of $250,000  (the "Fixed  Salary") plus an annual
bonus equal to 2% of 4Kids'  Income  Before  Income Tax  Provision  as stated on
4Kids'  financial  statements in its Annual  Report on Form 10-K.  The agreement
expires December 31, 2000. The agreement may be terminated by 4Kids in the event
of Mr.  Garrity's  disability or for cause. If during the term of Mr.  Garrity's
agreement  there shall occur a Change of Control,  Mr. Garrity can terminate the
agreement  within six months of such Change of Control,  in which event he would
be entitled to receive a payment equal to the Fixed Salary  remaining to be paid
for the year during which such termination occurs.

      Mr.  Grossfeld has an agreement  with 4Kids  Productions  which  currently
provides for an annual  salary of $250,000  plus an annual bonus ranging from 3%
to 10% of 4Kids Productions Income Before Income Tax Provision  depending on the
source of the revenue to 4Kids  Productions.  The Agreement expires December 31,
2001.

      Each of Mr. Hirsch and Mr. Kenney has an employment  agreement with Summit
Media for the period  January 1, 1995 through  December 31, 2000. Mr. Hirsch and
Mr. Kenney's agreements  currently provide for an annual salary of $250,000 (the
"Fixed Salary").  Each agreement currently provides for an annual bonus equal to
6% of Summit  Media's  Income  Before  Income Tax  Provision as stated on Summit
Media's books and records. The agreements  automatically renew on a year-to-year
basis unless  terminated  by either party at least 90 days prior to December 31,
2000. The  respective  agreements may be terminated by 4Kids in the event of Mr.
Hirsch's or Mr. Kenney's respective  disability or for cause. If during the term
of the agreements  there shall occur a Change of Control,  each of Mr. Hirsch or
Mr.  Kenney can  terminate his  respective  agreement  within six months of such
Change of  Control,  in which  event he would be  entitled  to receive a payment
equal to the Fixed  Salary  remaining  to be paid for the year during which such
termination occurs.

Compensation Committee Interlocks and Insider Participation

      As described in  "Election of Directors - Meetings and  Committees  of the
Board of Directors" above,  4Kids has a Compensation  Committee,  the members of
which are Messrs. Cohen and Emmett. Neither of such individuals has ever been an
officer or employee of 4Kids or any of its subsidiaries.  During fiscal 1999, no
executive  officer of 4Kids served as a member of the compensation  committee or
board of directors of another entity,  one of whose executive officers served on
the Board of Directors of 4Kids.


                                       6
<PAGE>

Report of Executive Compensation

      The  Compensation  Committee of the Board of Directors is responsible  for
4Kids' executive  compensation  policy. In general,  our executive  compensation
policy seeks to attract and retain  high-performing  executives  and to motivate
and  reward  such   executives   based  on  overall   corporate  and  individual
performance, and the creation of shareholder value.

      For  1999,  the  compensation  of  our  executive  officers  was  composed
primarily  of  salaries,  bonuses  and  stock  options.  Salary  ranges  for our
executive officers are established with reference to the competitive marketplace
for equivalent job levels.  Each executive officer's base salary is set based on
the level and scope of responsibility  within 4Kids and individual  performance.
Salaries are reviewed annually by the Compensation  Committee either formally or
informally.

      Stock options are intended to strengthen  the mutuality of interest of our
executive  officers and our  shareholders  in maximizing  long-term  shareholder
value.  The 4Kids  Compensation  Committee is  responsible  for  granting  stock
options to the  executive  officers  pursuant to the 4Kids stock  option  plans.
Grants of stock  options  are made from time to time to the  executive  officers
based  on our  overall  performance  and  the  individual  performance  of  each
executive officer. During 1999, stock options to acquire 100,000 shares of 4Kids
were granted in December  1999, to Mr. Kahn at an exercise price of $33.2813 per
share, the fair market value of the shares on the date of grant. On June 1, 1999
options to acquire  45,000 shares were granted  pursuant to the  Company's  1999
Stock Option Plan at an exercise price of $10.3125, the fair market value on the
date of grant.  On December  22,  1999  options to acquire  120,000  shares were
granted pursuant to the Company's 1999 Stock Option Plan at an exercise price of
$33.2813, the fair market value on the date of grant.

Basis for the Compensation of the CEO

      We have an  employment  agreement  with  Mr.  Kahn  pursuant  to  which he
receives a fixed  annual  salary of $395,000 and an annual bonus during the term
of the agreement, which expires in 2003. We believe that Mr. Kahn's base salary,
which has remained  unchanged  since 1991, is reasonable and no more generous to
him  than  base  salaries  paid to  other  similarly  situated  chief  executive
officers.

      In addition  to cash  compensation,  Mr. Kahn is also  eligible to receive
stock  options  pursuant to the 4Kids stock option  plans.  During  1999,  stock
options to acquire 100,000 shares of 4Kids were granted in December 1999, to Mr.
Kahn at an exercise  price of $33.2813  per share,  the fair market value of the
shares on the date of grant.  The  purpose  of such stock  option  grants was to
provide Mr. Kahn with a further inducement to contribute to the long-term growth
and development of the business of 4Kids. Consequently,  during the term of such
options,  Mr. Kahn will receive,  for no  consideration  prior to exercise,  the
opportunity  to profit  from any rise in the  market  value of the 4Kids  common
shares. The closing price for 4Kids common shares on April 10, 2000 was $______.

                                             Compensation Committee
                                             Joel I. Cohen
                                             Jay Emmett

Performance Graph

      Set forth below is a line graph comparing the yearly  percentage change in
the  cumulative  total return on the 4Kids common shares  against the cumulative
total return of the Nasdaq U.S. Market Index and the Nasdaq  Non-Financial Index
for the past five fiscal years.


                                       7
<PAGE>

                          4KIDS PERFORMANCE CHART RAW DATA
                                        1999

         Year                  4Kids               Nasdaq               S&P 500
         ----                  -----               ------               -------

         1994                   100                  100                  100

         1995                   69                   141                  138

         1996                   28                   174                  170

         1997                   76                   213                  226

         1998                   304                  300                  292

         1999                  2318                  542                  354

                             PRINCIPAL SHAREHOLDERS

      The following table sets forth, as of March 30, 2000, certain  information
concerning the beneficial ownership of common shares of 4Kids by (i) each person
who is  known by  4Kids  to own  beneficially  more  than  five  percent  of the
outstanding  common  shares of 4Kids,  (ii) each of our  directors and (iii) all
current  directors  and  officers  of  4Kids  as a group.  Except  as  otherwise
indicated,  all such persons have both sole voting and investment power over the
shares shown as being beneficially owned by them.


<TABLE>
<CAPTION>
                                                                     Common Shares
                                                                   Beneficially Owned
                                                       -----------------------------------------
Name and Address of Beneficial Owner(1)                  Shares           Options       Total       Percent of Class
- ----------------------------------------------------   ----------        ---------   ------------   ----------------
<S>                                                     <C>              <C>         <C>                   <C>
Alfred R. Kahn......................................    1,122,000        1,458,800   2,580,800(2)          19%

Joseph P. Garrity...................................           --          384,900     384,900              3%

Joel Cohen..........................................       11,000           10,000      21,000         less than 1%

Jay Emmett..........................................          900           12,900      13,800         less than 1%

All directors and officers as a group (8 persons)...    1,133,900        2,300,600   3,434,500(3)          24%
</TABLE>

- ---------------
(1)   The  address  for  Messrs.  Kahn,  Garrity,  Cohen  and  Emmett  is  4Kids
      Entertainment,  Inc.,  1414  Avenue of the  Americas,  New York,  New York
      10019.

(2)   Includes  1,056,000  shares owned by Mr.  Kahn,  6,000 shares owned by Mr.
      Kahn's wife,  15,000  shares held by Mr. Kahn for the benefit of his minor
      daughter  under the  NY/UGMA,  currently  exercisable  options  to acquire
      1,458,000  shares,  and 45,000  shares  owned by Mr.  Kahn's  three  adult
      children with respect to which Mr. Kahn disclaims beneficial ownership.

(3)   Includes  434,000 shares which four  executive  officers have the right to
      acquire  pursuant to stock options;  404,000 of such options are currently
      exercisable.

      Mr. Kahn has,  from time to time,  borrowed a total of $711,582  from Lion
Holdings,  the  successor in interest to Tiger  Electronics,  Inc. in connection
with three purchases of a total of 191,426 shares.  This loan has been repaid in
full as of April 29, 1999.


                                       8
<PAGE>

                  PROPOSAL 2 - PROPOSED 2000 STOCK OPTION PLAN

      The Board of Directors has determined  that it is in the best interests of
4Kids to adopt the 2000 Stock  Option Plan (the "2000 Plan") and will submit the
2000 Plan to the  shareholders at the Annual  Meeting.  The 2000 Plan authorizes
the  issuance  not later than  December  31,  2010 of options to  purchase up to
500,000 of 4Kids'  common  shares.  The 2000 Plan was  approved  by the Board of
Directors  at a  meeting  held on  November  16,  1999  subject  to  shareholder
approval.

      The Board of  Directors  believes  that  4Kids and its  shareholders  have
benefitted from the grant of stock options in the past and that similar benefits
will  result  from the  adoption  of the 2000 Plan.  It is  believed  that stock
options play an important role in providing eligible employees with an incentive
and  inducement to contribute  fully to the further  growth and  development  of
4Kids and its  subsidiaries  because of the opportunity to acquire a proprietary
interest in 4Kids on an attractive basis.

      All stock options  granted under the 2000 Plan will be exercisable at such
time or  times  and in such  installments,  if any,  as the  4Kids  Compensation
Committee or the Board of Directors  may  determine  and expire no more than ten
years from the date of grant.  The  exercise  price of each stock option will be
the fair market value of the 4Kids  common  shares on the date prior to the date
of grant  and must be paid in cash or in stock of 4Kids  valued at its then fair
market  value.  The closing  price of 4Kids common  shares at April 10, 2000 was
$_____.  Options are  non-transferable  except by will or by the laws of descent
and  distribution  or for estate  planning  purposes.  Each option to be granted
under the 2000 Plan will be evidenced  by an agreement  subject to the terms and
conditions set forth above.

      Options  granted  under the 2000 Plan  terminate  three  months  after the
optionee's  relationship  with 4Kids or its subsidiaries is terminated except if
termination  is by  reason of death or  disability.  In such  event  the  option
terminates six months after the optionee's death or termination of employment by
reason of disability.

      Upon the issuance of any shares pursuant to the exercise of a stock option
granted  under the 2000  Plan,  4Kids may pay an  optionee a  supplemental  cash
award,  the  primary  purpose of which is to assist the  optionee  in paying any
income tax which may be payable  upon the  exercise of such stock  option.  This
award will be the lesser of (i) 65% of the difference between the aggregate fair
market value of the shares issued on the exercise and the exercise price paid by
the optionee and (ii) 90% of the exercise price paid by the optionee.

      The Board of  Directors  has a  limited  right to modify or amend the 2000
Plan which does not include the right to increase  the number of shares which is
available for the grant of options.

      During  the term of the  2000  Plan,  eligible  employees  of  4Kids  will
receive, for no consideration prior to exercise,  the opportunity to profit from
any rise in the market value of the common  shares.  This will dilute the equity
interest  of the other  shareholders  of 4Kids.  The grant and  exercise  of the
options also may affect 4Kids' ability to obtain  additional  capital during the
term of any options.

      The 2000 Plan will be administered by the Compensation Committee appointed
by the Board of Directors.  The  Compensation  Committee  currently  consists of
Messrs. Joel Cohen and Jay Emmett, neither of whom are employees of 4Kids.

                         FEDERAL INCOME TAX CONSEQUENCES

      The  following  is a summary of the Federal  income tax  treatment  of the
stock  options  which may be granted  under the 2000 Plan based upon the current
provisions of the Internal Revenue Code of 1986, as amended.

      An option  holder who  exercises  a stock  option will  generally  realize
compensation  taxable as ordinary  income in an amount  equal to the  difference
between the  exercise  price and the fair market value of the shares on the date
of exercise,  and 4Kids will be entitled to a deduction  from income in the same
amount. The option holder's basis in such


                                       9
<PAGE>

shares will be their fair  market  value on the date of  exercise,  and when the
option  holder  disposes of the shares he will  recognize  capital gain or loss,
either long-term or short-term, depending on the holding period of the shares.

      The exercise of an option by the exchange of common  shares  already owned
by the  optionee  generally  will not result in any taxable  gain or loss on the
unrealized  appreciation of the shares so used. The Internal Revenue Service has
ruled that (i) a number of shares of the stock  received  equal to the number of
shares  surrendered will have the same basis as the shares  surrendered and (ii)
the remaining shares received will have a basis equal to their fair market value
on the date of  exercise  (the sum of the  exercise  price and the  compensation
income  recognized  upon exercise).  For purposes of determining  whether shares
have been held for the long-term capital gain holding period, the holding period
of  shares  received  will  generally  include  the  holding  period  of  shares
surrendered  only if the shares  received  have the same  basis,  in whole or in
part, in the employee's hands as the shares surrendered.

      Whenever under the 2000 Plan shares are to be delivered upon exercise of a
stock option, 4Kids shall be entitled to require as a condition of delivery that
the option holder remit an amount sufficient to satisfy all Federal,  state, and
other governmental withholding tax requirements related thereto.

      The Board of Directors  recommends a vote FOR approval of the 2000 Plan as
described above at the Annual Meeting and it is intended that proxies not marked
to the contrary and not  designated as broker  non-votes  will be so voted.  The
description  of the  proposed  1999 Plan set  forth  above is  qualified  in its
entirety  by  reference  to the text of the 2000 Plan as set forth in  Exhibit A
hereto.

           PROPOSAL 3 - PROPOSAL TO INCREASE AUTHORIZED COMMON SHARES

      There is being  submitted to the  shareholders  for approval at the Annual
Meeting a proposal to amend the  Certificate  of  Incorporation  to increase the
authorized  common shares of 4Kids,  par value $.01, from  20,000,000  shares to
40,000,000  shares.  On April 10,  2000,  there were  __________  common  shares
outstanding.

      At December 31, 1999, 4Kids reserved  2,784,738 common shares for issuance
pursuant to options granted or to be granted under its stock option plans. 4Kids
has also reserved 500,000 common shares to be issued under the 2000 Plan.

      At December 31, 1999 4Kids had 5,357,507  authorized and unreserved shares
available for issuance. If the proposal to increase the authorized common shares
of 4Kids is  approved by the  shareholders,  4Kids will have  25,357,507  common
shares authorized but unreserved.

      The issuance of  additional  common shares of 4Kids may dilute the present
equity  ownership  position of 4Kids  shareholders.  The issuance of  additional
common  shares of 4Kids may,  among  other  things,  have a  dilutive  effect on
earnings  per  share  and on the  equity  and  voting  power of  existing  4Kids
shareholders and may adversely affect the market price for 4Kids common shares.

      Although  4Kids has no current  plans to issue any shares to be authorized
under this  proposal,  the  increase in capital  stock will provide the Board of
Directors with the ability to use the 4Kids stock to respond to  developments in
our business,  including possible acquisition transactions and general corporate
purposes,  including stock splits, stock dividends and the raising of additional
capital,  at times  when the Board of  Directors,  in its  discretion,  deems it
advantageous  to do so. While the increase in authorized  common shares will not
change  substantially the rights of holders of 4Kids common shares, the issuance
of shares in future transactions may have a dilutive effect.

      The  Board  of  Directors  could  use  the  additional  common  shares  to
discourage  an attempt to change  control  of 4Kids;  however,  the Board has no
present  intention  of issuing  any common  shares  for such  purposes  and this
proposal is not being  recommended in response to any specific  effort to obtain
control of 4Kids of which we are aware.


                                       10
<PAGE>

      The Board of Directors  recommends a vote FOR approval of the amendment to
increase the authorized  number of common shares of 4Kids as described  above at
the Annual  Meeting and it is intended  that  proxies not marked to the contrary
and not designated as broker non-votes will be voted in favor of approval of the
amendment.  In  the  event  that  Proposal  3  is  not  approved  by  the  4Kids
shareholders at the Annual Meeting,  the Certificate of  Incorporation in effect
as of the date hereof will remain in full force and effect. The full text of the
proposed  resolution  amending the Certificate of  Incorporation is set forth in
Appendix  B hereto  and the  description  of the  proposed  amendment  herein is
qualified in its entirety by reference to such Appendix B.

                       PROPOSAL 4 - SELECTION OF AUDITORS

      The 4Kids  financial  statements  for the past  several  fiscal years were
examined by Deloitte & Touche LLP,  independent public accountants.  On November
16, 1999, the Board of Directors voted to propose and recommend the selection of
Deloitte  &  Touche  LLP  as  independent  auditors  to  examine  its  financial
statements for the fiscal year ending December 31, 2000.

      Representatives of Deloitte & Touche LLP are expected to be present at the
annual meeting of shareholders  with the opportunity to make a statement if they
desire to do so and will be available to respond to appropriate questions.

      The  Board  of  Directors  recommends  a  vote  FOR  ratification  of  the
appointment of Deloitte & Touche LLP as auditors and it is intended that proxies
not marked to the contrary and not  designated  as broker  non-votes  will be so
voted.

                  SECTION 16(a) BENEFICIAL REPORTING COMPLIANCE

      Section  16(a) of the Exchange Act requires the officers and  directors of
4Kids, and persons who own more than ten percent of a registered class of 4Kids'
equity  securities,  to file reports of ownership and changes in ownership  with
the Securities and Exchange Commission. These persons are required by regulation
to furnish 4Kids with copies of all Section 16(a) forms they file.

      Based  solely on its review of the copies of such  forms  received  by it,
4Kids  believes that other than  disclosed  below,  during the fiscal year ended
December  31,  1999,  4Kids'  officers,  directors  and greater than ten percent
beneficial   owners   complied   with  all   applicable   Section  16(a)  filing
requirements.

      During 1999, each of Messrs.  Cohen and Emmett were appointed directors of
4Kids.  Neither of them filed a Form 3 when  required in  connection  with their
appointment. Mr. Newborn was appointed Executive Vice-President, General Counsel
during  1999  and did not file a Form 3 when  required  in  connection  with his
appointment.   During  1999,  the  4Kids  Compensation  Committee  extended  the
expiration dates of stock options belonging to Messrs. Cohen and Emmett. Neither
of them filed a Form 4 when  required in  connection  with the  extension of the
expiration date of their  respective stock options.  All of the  above-mentioned
forms were filed late with the Securities and Exchange Commission.  During 1999,
each of Messrs.  Cohen,  Emmett,  Hirsch and Grossfeld purchased and sold common
shares of 4Kids and  exercised  stock  options  granted  to them under the 4Kids
stock option plans. None of them filed Form 4's when required in connection with
their  transactions.  Mr. Cohen failed to file two Form 4's accounting for three
separate  transactions.  Mr. Emmett failed to file three Form 4's accounting for
eight separate transactions. Mr. Hirsch failed to file one Form 4 accounting for
two  transactions.  Mr.  Grossfeld  failed to file one Form 4 accounting for ten
transactions.  All of the  above-mentioned  transactions were reported on timely
filed Form 5's.


                                       11
<PAGE>

                                  OTHER MATTERS

      The Board of  Directors  does not know of any  matters  other  than  those
mentioned  above to be presented to the  meeting.  If any other  matters do come
before  the  meeting,  the  persons  named  in the  proxy  will  exercise  their
discretion in voting thereon.

                              SHAREHOLDER PROPOSALS

      Proposals by any shareholders  intended to be presented at the 2001 Annual
Meeting of  Shareholders  must be received by the  Corporation  for inclusion in
proxy material relating to such meeting not later than January 18, 2001.

                                    EXPENSES

      All expenses in connection  with  solicitation of proxies will be borne by
4Kids.  Officers and regular  employees of 4Kids may solicit proxies by personal
interview and telephone and telegraph.  Brokerage houses,  banks and custodians,
nominees and  fiduciaries  will be reimbursed for  out-of-pocket  and reasonable
expenses incurred in forwarding  proxies and proxy  statements.  Georgeson & Co.
has been engaged to assist in the  solicitation of proxies,  brokers,  nominees,
fiduciaries and other custodians.  4Kids will pay that firm approximately $6,000
for its services and reimburse its out-of-pocket expenses.

                         By Order of the Board of Directors,

                         Alfred R. Kahn
                         Chairman of the Board

New York, New York
April __, 2000


                                       12
<PAGE>

                            4KIDS ENTERTAINMENT, INC.

                                     PROXY

                Annual Meeting of Shareholders -- May 18, 2000

      The undersigned  shareholder of 4Kids Entertainment,  Inc. hereby appoints
Alfred R.  Kahn,  attorney  and  proxy of the  undersigned,  with full  power of
substitution and  resubstitution,  to vote, as indicated herein,  all the common
shares of 4Kids standing in the name of the undersigned at the close of business
on April 10, 2000 at the Annual Meeting of  Shareholders  of 4Kids to be held at
at 11:00  a.m.,  local  time,  on  Thursday,  May 18,  2000,  and at any and all
adjournments or postponements thereof, with all the powers the undersigned would
possess  if then and  there  personally  present  and  especially  (but  without
limiting the general  authorization and power hereby given) to vote as indicated
on the  proposals,  as more  fully  described  in the  Proxy  Statement  for the
meeting.

Please mark boxes /x/ in blue or black ink.

            1.    Election of Directors.

      FOR all nominees / /

      WITHHOLD  authority  only for those nominees whose name(s) I have stricken
      below / /

      WITHHOLD authority for ALL nominees / /

      Nominees for Director  are:  Alfred R. Kahn,  Joseph P.  Garrity,  Joel I.
      Cohen and Jay Emmett.

            2.    Proposal to approve the 4Kids 2000 Stock Option Plan.

            For / /  Against / /  Abstain / /

            3.    Proposal to amend the Certificate of  Incorporation  to change
                  the authorized  common stock to 40,000,000  shares,  par value
                  $.01.

            For / /  Against / /  Abstain / /


            4.    Proposal to approve the  selection of Deloitte & Touche LLP as
                  4Kids independent auditors for the fiscal year ending December
                  31, 2000.

            For / /  Against / /  Abstain / /

            5.    In their  discretion,  the Proxies are authorized to vote upon
                  such other business as may properly come before the meeting or
                  any adjournment or postponements thereof.

THIS  PROXY IS  SOLICITED  BY THE BOARD OF  DIRECTORS  AND WILL BE VOTED FOR THE
ELECTION OF THE PROPOSED  DIRECTORS AND FOR THE ABOVE PROPOSALS UNLESS OTHERWISE
INDICATED.

                  (Continued, and to be signed on reverse side)


<PAGE>

                           (Continued from other side)

            SIGNATURE(S)  should  be  exactly  as name or names  appear  on this
            proxy. If stock is held jointly, each holder should sign. If signing
            is by attorney, executor, administrator, trustee or guardian, please
            give full title.

                            Dated _____________, 2000

                                             ___________________________________
                                                  Signature

                                             ___________________________________
                                                  Print Name

                                             ___________________________________
                                                  Signature

                                             ___________________________________
                                                  Print Name

  [Sign, Date and Return the Proxy Card Promptly Using the Enclosed Envelope.]


<PAGE>

                                  EXHIBIT INDEX

Number              Description
- ------              -----------

99 A                4Kids Entertainment, Inc., 2000 Stock Option Plan

99 B                Certificate of Amendment to Certificate of Incorporation


                                       13



                                                                       Exhibit A

                            4KIDS ENTERTAINMENT, INC.

                             2000 STOCK OPTION PLAN

      1.  Purpose of Plan.  This 2000 Stock Option Plan (the "Plan") is designed
to assist 4Kids Entertainment,  Inc. (the "Company") in attracting and retaining
the services of employees,  Non-Employee  Directors (as hereinafter defined) and
such  consultants as may be designated and to provide them with an incentive and
inducement  to contribute  fully to the further  growth and  development  of the
business of the Company and its subsidiaries.

      2. Legal compliance. It is the intent of the Plan that all options granted
under it shall be either  "Incentive  Stock Options"  ("ISOs"),  as such term is
defined  in  Section  422 of the  Internal  Revenue  Code of  1986,  as  amended
("Code"), or non-qualified stock options ("NQOs"); provided, however, ISOs shall
be granted only to employees of the Company. An option shall be identified as an
ISO or an NQO in writing in the  document or documents  evidencing  the grant of
the option.  All options that are not so  identified  as ISOs are intended to be
NQOs. It is the further  intent of the Plan that it conform in all respects with
the  requirements of Rule 16b-3 of the Securities and Exchange  Commission under
the Securities  Exchange Act of 1934, as amended ("Rule  16b-3").  To the extent
that any aspect of the Plan or its administration shall at any time be viewed as
inconsistent  with the  requirements  of Rule 16b-3 or, in connection with ISOs,
the Code,  such  aspect  shall be deemed to be  modified,  deleted or changed as
necessary to ensure continued compliance with such provisions.

      3. Definitions.  In addition to other definitions  contained  elsewhere in
the Plan, as used in the following terms have the following  meanings unless the
context requires a different meaning:

      "Board" means the Board of Directors of the Company.

      "Code" means the Internal  Revenue Code of 1986, as the same may from time
to time be amended.

      "Committee" means the committee referred to in Section 5 hereof.

      "Common  Stock" means the Common Stock of the Company,  par value $.01 per
share.

      "Designated  Beneficiary" means the person designated by an optionee to be
entitled on his death to any  remaining  rights  arising out of an option,  such
designation to be made in accordance  with such  regulations as the Committee or
Board may establish.

      "Fair  market  value"  means the average of the high and low prices on the
over-the-counter  market on the last day on which the Company's shares of Common
Stock were traded  immediately  preceding the date an option is granted pursuant
to the Plan,  as  reported  by the  National  Association  of  Security  Dealers
Automated Quotation System ("NASDAQ"), or NASDAQ's Successor, or if not reported
on NASDAQ,  the fair market  value of such  Common  Stock as  determined  by the
Committee or the Board in good faith and based on all relevant factors.

      "Non-Employee  Directors" means  Non-Employee  Director as defined in Rule
16b-3(b)(3),  or  any  successor  provision  promulgated  under  the  Securities
Exchange Act of 1934.

      "Stock  Options" means any stock options  granted to an optionee under the
Plan.

      "Stock  Option  Agreement"  means a stock  option  agreement  entered into
pursuant to the Plan.


                                      A-1
<PAGE>

      4.  Stock  Options:  Stock  Subject to Plan.  The stock to be issued  upon
exercise of Stock Options granted under the Plan shall consist of authorized but
unissued shares, or of treasury shares, of Common Stock, as determined from time
to time by the Board.  The maximum  number of shares for which Stock Options may
be granted under the Plan is 500,000  shares,  subject to adjustment as provided
in Section 8 of the Plan.  If any Stock  Option  granted  under the Plan  should
expire or terminate for any reason  whatsoever  without having been exercised in
full, the unpurchased shares shall become available for new options.

      5. Administration.

      (a) The Plan shall be administered by a Stock Option Committee or, if such
Committee is not appointed,  then it shall be administered by the Board. Options
may be granted by the Board or the  Committee.  For  purposes  of the Plan,  the
Board or its appointed  Committee shall be referred to as the  "Committee."  The
Committee, if any, shall be appointed by the Board and shall consist of not less
than two members.  The Board shall  establish  the number of members to serve on
the Committee, shall fill all vacancies or create new openings on the Committee,
and may remove any member of the  Committee  at any time with or without  cause.
The  Committee  shall select its own  chairman and shall adopt,  alter or repeal
such rules and  procedures  as it may deem proper and shall hold its meetings at
such times and places as it may determine.  The Committee  shall keep minutes of
its  meetings  and of actions  taken by it without a meeting.  A majority of the
Committee present at any meeting at which a quorum is present,  or acts approved
in writing by all members of the Committee without a meeting,  shall be the acts
of the Committee.

      (b) Unless  otherwise  determined by the Board,  the Committee  shall have
full  and  final  authority  in its  discretion,  but  subject  to  the  express
provisions of the Plan, to:

            (i)   prescribe, amend and rescind rules and regulations relating to
                  the Plan;

            (ii)  interpret the Plan and the respective Stock Options; and

            (iii) make all  other  determinations  necessary  or  advisable  for
                  administering the Plan. All determinations and interpretations
                  by the Committee or the Board shall be binding and  conclusive
                  upon all  parties.  No  member of the  Committee  or the Board
                  shall be liable for any action or  determination  made in good
                  faith in respect of the Plan or any Stock Option granted under
                  it.

      (c) The provisions of this Section 5 shall survive any  termination of the
Plan.

      6. Terms and Exercise of Stock Option.

      (a) Unless  otherwise  determined by the Committee each Stock Option shall
terminate  no later than ten years (or such  shorter term as may be fixed by the
Committee)  after  the date on which it shall  have  been  granted.  The date of
termination  pursuant  to  this  paragraph  is  hereinafter  referred  to as the
"termination date" of the option.

      (b) Stock Options shall be  exercisable  at such time or times and in such
installments,  if any, as the Committee or Board may determine. In the event any
option is exercisable in installments,  any shares which may be purchased during
any year or other  period  which  are not  purchased  during  such year or other
period may be purchased  at any time or from time to time during any  subsequent
year or period  during the term of the option unless  otherwise  provided in the
Stock Option Agreement.

      (c) A Stock Option shall be exercised by written  notice to the  Secretary
or  Treasurer  of the Company at its then  principal  office.  The notice  shall
specify the number of shares as to which the Stock Option is being exercised and
shall be  accompanied  by payment in full of the purchase price for such shares;
provided,  however,  that an optionee at his or her  discretion  may, in lieu of
cash payment to the Company,  deliver  Common Stock already owned by him or her,
valued at fair market value on the date of delivery, as payment for the exercise
of any Stock Option or (ii) request that the Company  withhold,  from the number
of shares of Common Stock that may otherwise be obtained upon the


                                      A-2
<PAGE>

exercise of the Stock  Option,  that number of shares  having an aggregate  fair
market  value equal to the Stock  Option  exercise  price.  In the event a Stock
Option is being  exercised,  in whole or in part pursuant to Section 6(c) hereof
by any person other than the optionee, a notice of election shall be accompanied
by proof  satisfactory  to the  Company of the rights of such person to exercise
said Stock Option.  An optionee  shall not, by virtue of the granting of a Stock
Option,  be  entitled  to any rights of a  shareholder  in the  Company and such
optionee  shall not be considered a record holder of shares  purchased by him or
her until the date on which he or she shall  actually  be recorded as the holder
of such shares upon the stock  records of the Company.  The Company shall not be
required to issue any  fractional  shares upon  exercise of any Stock Option and
shall not be required to pay to the person  exercising the Stock Option the cash
equivalent  of  any  fractional  share  interest  unless  so  determined  by the
Committee.

      (d) In the event an optionee  elects to deliver Common Stock already owned
by such optionee or to request that Common Stock be withheld in accordance  with
subsection  (c) above,  upon exercise of a Stock Option granted  hereunder,  the
Company  shall be entitled to require as a condition  thereto  that the optionee
remit an amount which the Company deems sufficient to satisfy all Federal, state
and other governmental withholding tax requirements related thereto. The Company
shall have the right,  in lieu of or in  addition to the  foregoing  to withhold
such sums from compensation otherwise due to the optionee.

      (e) Upon the  issuance of any shares  pursuant to the  exercise of a Stock
Option,  the Company may pay an optionee a supplemental  cash award, the primary
purpose of which is to assist the optionee in paying any income tax which may be
payable upon the exercise of such Stock  Option.  This award shall be the lesser
of (i) 65% of the  difference  between the  aggregate  fair market  value of the
shares  issued on the exercise and the option price paid by the optionee or (ii)
90% of the Stock Option exercise price paid by the optionee.

      7. Other Stock Options Conditions.

      (a) Except as expressly permitted by the Committee,  no Stock Option shall
be transferred by the optionee  otherwise than by will or by the laws of descent
and  distribution  or for estate planning  purposes.  During the lifetime of the
optionee the Stock Option shall be exercisable only by such optionee,  by his or
her legal  representative  or by a transferee  permitted  under the terms of the
grant of the Stock Option.

      (b) Unless  otherwise  determined  by the  Committee,  in the event of the
termination  of an  optionee's  employment  by the  Company  at any time for any
reason  (excluding  disability  or  death),  his or her  option  and all  rights
thereunder  shall be exercisable by the optionee at any time within three months
thereafter but in no event later than the  termination  date of his or her Stock
Option.  Notwithstanding  the  foregoing,  unless  otherwise  determined  by the
Committee,  in the event an optionee is permanently and totally disabled (within
the meaning of section 105(d)(4), or any successor section, of the Code), his or
her Stock Option and all rights  thereunder shall be exercisable by the optionee
(or his or her  legal  representative)  at any time  within  six (6)  months  of
termination of employment but in no event later than the termination date of his
Stock Option.

      (c) Unless otherwise determined by the Committee, if an optionee shall die
while in the employ of the Company his or her Stock  Option may be  exercised by
his or her  designated  beneficiary  or  beneficiaries  (or if  none  have  been
effectively designated,  by his or her executor,  administrator or the person to
whom his or her rights  under his or her Stock  Option  shall pass by will or by
the laws of descent and  distribution)  at any time within six (6) months  after
the date of death but not later  than the  termination  date of his or her Stock
Option.

      (d) In the event a  Non-Employee  Director  ceases to serve as a member of
the Board of Directors of the Company at any time for any reason, his option and
all rights  thereunder  shall be  exercisable by him at any time within one year
thereafter,  but in no event later than the termination date of his option. If a
Non-Employee  Director shall die while serving as a director of the Company, his
Stock Option may be exercised by his  designated  beneficiary  or  beneficiaries
(or, if none have been effectively designated, by his executor, administrator or
the person to whom his rights  under his Stock  Option shall pass by his will or
by the laws of descent and  distribution)  at any time within one year after the
date of his death, but not later than the termination date of his Stock Option.


                                      A-3
<PAGE>

      (e) Nothing in the plan or in any option  granted  pursuant  hereto  shall
confer on an  employee  any right to  continue  in the employ of the  Company or
prevent or interfere  in any way with the right of the Company to terminate  his
employment at any time, with or without cause.

      (f) Nothing in the Plan or in any Stock  Option  granted  pursuant  hereto
shall confer on any Non-Employee Director any right to continue as a director of
the Company.

      (g) Each Stock Option granted pursuant to the Plan shall be evidenced by a
written Stock Option Agreement duly executed by the Company and the optionee, in
such form and containing  such provisions as the Committee may from time to time
authorize or approve.

      8.  Adjustments.  Stock Option Agreements shall contain such provisions as
the Committee  shall  determine to be appropriate for the adjustment of the kind
and number of shares  subject to each  outstanding  Stock  Option,  or the Stock
Option prices,  or both, in the event of any changes in the  outstanding  Common
Stock  of  the   Company   by  reason   of  stock   dividends,   stock   splits,
recapitalizations,  reorganizations,  mergers,  consolidations,  combinations or
exchanges of shares,  or the like. In the event of any such change or changes in
the outstanding Common Stock, and as often as the same shall occur, the kind and
aggregate number of shares available under the Plan maybe appropriately adjusted
by the Committee, whose determination shall be binding and conclusive.

      9. Amendment and Termination.

      (a)  Unless  the Plan shall have been  otherwise  terminated  as  provided
herein, it shall terminate on, and no option shall be granted thereunder,  after
December 31, 2009. The Board may at any time prior, to that date alter,  suspend
or terminate the Plan as it may deem  advisable,  except that it may not without
further  shareholder  approval (i) increase the maximum number of shares subject
to the Plan (except for changes pursuant to Section 8); (ii) permit the grant of
options  to  anyone  other  than  the  employees,   Non-Employee  Directors  and
consultants;  (iii) change the manner of determining  the minimum stock exercise
prices  (except  for  changes  pursuant to Section 8); or (iv) extend the period
during  which Stock  Options may be granted or  exercised.  Except as  otherwise
hereinafter provided, no alteration,  suspension or termination of the Plan may,
without  the  consent  of the  optionee  to whom any  Stock  Option  shall  have
theretofore  been  granted (or the person or persons  entitled to exercise  such
Stock Option  under  Section 7 of the Plan),  terminate  such  optionee's  Stock
Option or adversely affect such optionee's rights thereunder.

      (b) Anything herein to the contrary notwithstanding, in the event that the
Board shall at any time  declare it advisable  to do so in  connection  with any
proposed  sale or  conveyance  of all or  substantially  all of the property and
assets of the Company or of any proposed  consolidation or merger of the Company
(unless the Company shall be the  surviving  corporation  in such  merger),  the
Company may give  written  notice to the holder of any Stock  Option that his or
her Stock Option may be exercised only within thirty (30) days after the date of
such notice, and all rights under said Stock Option which shall not have been so
exercised shall  terminate at the expiration of such thirty (30) days,  provided
that the proposed sale, conveyance, consolidation or merger to which such notice
shall relate shall be  consummated  within six (6) months after the date of such
notice. If such proposed sale, conveyance,  consolidation or merger shall not be
consummated  within said time  period,  no  unexercised  rights  under any Stock
Option shall be affected by such notice except that such Stock Option may not be
exercised  between the date of  expiration of such thirty (30) days and the date
of the expiration of such six-month period.

      10. Option Exercise Price.  The price per share to be paid by the optionee
at the time an ISO is  exercised  shall  not be less  than one  hundred  percent
(100%) of the Fair  Market  Value (as  hereinafter  defined) of one share of the
optioned Common Stock on the date on which the Option is granted.  No ISO may be
granted  under  the Plan to any  person  who,  at the time of such  grant,  owns
(within the meaning of Section  424(d) of the Code) stock  possessing  more than
ten percent (10%) of the total combined  voting power of all classes of stock of
the Company or of any parent  thereof,  unless the exercise price of such ISO is
at least equal to one hundred and ten percent (110%) of Fair Market Value on the
date of grant. The price per share to be paid by the optionee at the time an NQO
is exercised shall not be less than eighty-five percent (85%) of the Fair Market
Value on the date on which the NQO is granted, as determined by the Committee.


                                      A-4
<PAGE>

      11. Ceiling of ISO Grants.  The aggregate Fair Market Value (determined at
the time any ISO is  granted)  of the  Common  Stock  with  respect  to which an
optionee's  ISO,  together with incentive  stock options granted under any other
plan of the Company and any parent,  are  exercisable for the first time by such
optionee  during any  calendar  year shall not exceed  $100,000.  If an optionee
holds such incentive stock options that become first exercisable (including as a
result of  acceleration  of  exercisability  under the Plan) in any one year for
shares  having a Fair Market  Value at the date of grant in excess of  $100,000,
then the most  recently  granted  of such  ISOs,  to the  extent  that  they are
exercisable  for shares having an aggregate  Fair Market Value in excess of such
limit, shall be deemed to be NQOs.

      12. Indemnification. Any member of the Committee or the Board who is made,
or threatened to be made, a party to any action or proceeding,  whether civil or
criminal,  by  reason  of the fact  that  such  person is or was a member of the
Committee or the Board insofar as it relates to the Plan shall be indemnified by
the Company, and the Company may advance such person's related expenses,  to the
full extent  permitted by law and/or the Certificate of Incorporation or By-laws
of the Company.

      13. Effective Date of the Plan; Termination of the Plan and Stock Options.
The Plan shall become effective on the date of adoption by the Board,  provided,
however,  that the Plan shall be subject to approval by the affirmative  vote of
the holders of a majority of the votes cast at a meeting of  shareholders  on or
before December 31, 2000.

      14.  Expenses.  Except as  otherwise  provided  herein for the  payment of
Federal,  State and other governmental taxes, the Company shall pay all fees and
expenses  incurred  in  connection  with the Plan and the  issuance of the stock
hereunder.

      15. Government Regulations, Registrations and Listing of Stock.

      (a) The Plan, and the grant and exercise of Stock Options thereunder,  and
the  Company's  obligation  to sell and deliver  stock under such Stock  Options
shall be subject to all applicable Federal and State laws, rules and regulations
and to such  approvals by any regulatory or  governmental  agency as may, in the
opinion of the Company, be necessary or appropriate.

      (b)  The  Company  may  in  its  discretion  require,  whether  or  not  a
registration statement under the Securities Act of 1933 and the applicable rules
and  regulations  thereunder  (collectively  the  "Act") is then in effect  with
respect to shares  issuable  upon  exercise of any stock option or the offer and
sale of such shares is exempt from the registration provisions of such Act, that
as a  condition  precedent  to the  exercise  of any  Stock  Option  the  person
exercising  the Stock  Option give to the Company a written  representation  and
undertaking  satisfactory  in form and substance to the Company that such person
is acquiring the shares for his or her own account for investment and not with a
view to the  distribution  or resale  thereof  and  otherwise  establish  to the
Company's  satisfaction  that the  offer  or sale of the  shares  issuable  upon
exercise  of the Stock  Option  will not  constitute  or result in any breach or
violation of the Act or any similar act or statute or law or  regulation  in the
event that a  registration  statement  under the Act is not then  effective with
respect to the Common Shares issued upon the exercise of such stock option;  the
Company may place upon any stock  certificate  appropriate  legends referring to
the restrictions on disposition under the Act.

      (c) In the event the class of shares  issuable  upon the  exercise  of any
Stock  Option is listed on any  national  securities  exchange  or  NASDAQ,  the
Company  shall not be required to issue or achieve  any  certificate  for shares
upon the  exercise  of any Stock  Option,  or to the  listing  of the  shares so
issuable  on such  national  securities  exchange  or  NASDAQ  and  prior to the
registration  of the  same  under  the  Securities  Exchange  Act of 1934 or any
similar act or statute.


                                      A-5


                                                                       Exhibit B
                            CERTIFICATE OF AMENDMENT

                                       of

                          CERTIFICATE OF INCORPORATION

                                       of

                            4KIDS ENTERTAINMENT, INC.

                -------------------------------------------------

                Under Section 805 of the Business Corporation Law

                -------------------------------------------------

      Pursuant to the provisions of Section 805 of the Business Corporation Law,
the  undersigned  Chairman  and the  Executive  Vice  President  and  Secretary,
respectively, of 4Kids Entertainment, Inc., hereby certify:

      FIRST: The name of the Corporation is 4Kids Entertainment, Inc.

      SECOND:  The Certificate of  Incorporation of the Corporation was filed by
the Department of State,  Albany,  New York on April 28, 1970 under the original
name of American Leisure Industries, Inc.

      THIRD:   The  amendment  of  the  Certificate  of   Incorporation  of  the
Corporation  effected by this Certificate of Amendment is to increase the number
of shares of authorized common stock of the corporation.

      FOURTH:  To accomplish  the  foregoing  amendment,  the first  sentence of
Article FOUR of the Certificate of Incorporation of the Corporation, relating to
the name of the Corporation, is hereby amended to read as follows:

            "FOURTH:  The aggregate number of shares which the Corporation shall
      have authority to issue is forty-three million (43,000,000) shares divided
      into two  classes of which  forty  million  (40,000,000)  shares  shall be
      designated  as common  stock,  $.01 par value per share and three  million
      (3,000,000)  shares shall be designated as preferred stock, $.01 par value
      per share."

      FIFTH: The foregoing  amendment of the Certificate of Incorporation of the
Corporation  was  authorized  by a  vote  of  the  Board  of  Directors  of  the
Corporation,  followed by a vote of the holders of a majority of all outstanding
shares  of the  Corporation  entitled  to  vote  on the  said  amendment  of the
Certificate of Incorporation.

      IN WITNESS WHEREOF, we have subscribed this document on the date set forth
below and do hereby affirm, under the penalties of perjury,  that the statements
contained herein have been examined by us and are true and correct.

Date: _________ __, 2000

                                 By  ___________________________________________
                                     Alfred R. Kahn, Chairman

                                 By  ___________________________________________
                                     Joseph P. Garrity,
                                     Executive Vice President, Secretary


                                      B-1



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