AT&T CORP
SC 13D, 1995-11-09
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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<PAGE>1

               SECURITIES AND EXCHANGE COMMISSION
                     Washington, DC  20549
                                
                          SCHEDULE 13D
                                
           Under the Securities Exchange Act of 1934
                       (Amendment No.  )*
                                
                      IVI PUBLISHING, INC.
     ______________________________________________________
                         (Name of Issuer)
                                
                  Common Stock, $.01 par value
       _________________________________________________
                 (Title of Class of Securities)
                                
                          450707 10 4
                  ____________________________
                         (CUSIP Number)
                                
Marilyn J. Wasser, 32 Avenue of the Americas, New York, NY 10013-2412 
                         (212-387-5400)
                 ______________________________________________                
    (Name, Address and Telephone Number of Person Authorized
             to Receive Notices and Communications)
                                
                        October 30, 1995
                  _____________________________              
                 (Date of Event which Requires
                   Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box ....

Check the following box if a fee is being paid with the statement .X.  (A fee is
not required only if the reporting person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent 
thereto reporting beneficial ownership of five percent or less of such class.) 

(See Rule 13d-7.)  

Note:  Six copies of this statement, including all exhibits, should be filed 
with the Commission.  See Rule 13d-1(a) for other parties to whom copies are
to be sent.  

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter 
disclosures provided in a prior cover page.  

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).  




<PAGE>2
                              SCHEDULE 13D

CUSIP No. 450707 10 4 


 1   NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

     AT&T Corp.  13-4924710

 2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a)___ 
                                                  (b)___

 3   SEC USE ONLY

 4   SOURCE OF FUNDS
     WC

 5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
     ITEMS 2(d) or 2(e)                                     ___

 6   CITIZENSHIP OR PLACE OF ORGANIZATION
     New York


                         7    SOLE VOTING POWER
NUMBER OF                     830,937**
   SHARES
BENEFICIALLY             8    SHARED VOTING POWER
 OWNED BY                     - 0 -
   EACH
 REPORTING                    9    SOLE DISPOSITIVE POWER
  PERSON                      830,937**
   WITH                       
                         10   SHARED DISPOSITIVE POWER
                              - 0 -

11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     830,937**

12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
     SHARES*                                                ___

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
     10%

14   TYPE OF REPORTING PERSON*
     CO

               * SEE INSTRUCTIONS BEFORE FILLING OUT

               **SEE ITEM 5(a)












<PAGE>3

Item 1.   SECURITY AND ISSUER.

     The title of the class of equity securities to which this
statement relates is Common Stock $.01 Par Value (the "Stock") of
IVI Publishing Inc., a Minnesota corporation (the "Issuer").  

     The name and address of the principal executive offices of
the Issuer are:  

                         IVI Publishing, Inc. 
                         7500 Flying Cloud Drive
                         Minneapolis, Minnesota 55344-3739
     
Item 2.   IDENTITY AND BACKGROUND.

     (a), (b), (c) and (f).  The name of the person filing this
statement is AT&T Corp. ("AT&T").  AT&T is a New York corporation
with its principal executive offices at 32 Avenue of the
Americas, New York, New York 10013-2412.  AT&T is a major
participant in two industries:  the global information movement
and management industry and the financial services and leasing
industry.  

     The attached Schedule I is a list of the executive officers
and directors of AT&T which contains the following information
with respect to each such person:  name; business address;
present principal occupation or employment and the name,
principal business and address of any corporation or other
organization in which such employment is conducted; and
citizenship.  

     AT&T has no controlling person or corporation.  

     (d), (e).  During the last five years, neither AT&T nor, to
the best of AT&T's knowledge, any person named on Schedule I has
been convicted in a criminal proceeding (excluding traffic
violations or similar misdemeanors) or has been party to a civil
proceeding of a judicial or administrative body of competent
jurisdiction as a result of which such person was or is subject
to a judgment, decree or final order enjoining future violations
of, or prohibiting or mandating activities subject to, federal or
state securities laws or finding any violation with respect to
such laws.  










<PAGE>4

Item 3.   SOURCE AND AMOUNT OF FUNDS OF OTHER CONSIDERATION.  

     As of the date hereof, AT&T beneficially owns the number of
shares of Stock of the Issuer described below.  Such shares are
deemed to be beneficially owned by virtue of AT&T's acquisition
of an option (the "Option") granting AT&T the immediate right to
acquire beneficial ownership of such Stock.  It is expected that
the funds for the purchase of shares pursuant to any exercise of
the Option will be obtained from AT&T's working capital.

          1.  An option to purchase up to that number of the
     shares of Stock of the Issuer (at an exercise price of $10
     per share) which shall equal 10% of the issued and
     outstanding Stock of the issuer after taking into the
     account the exercise of the Option.  AT&T acquired the
     Option in exchange for the various agreements and
     obligations of AT&T pursuant to the Anchor Brand Content
     Provider Agreement, dated October 30, 1995 (the "Content
     Agreement"), between AT&T and the Issuer.  

Item 4.   PURPOSE OF THE TRANSACTION.

     The event that required the filing of this Schedule 13D was
the acquisition on October 30, 1995 of the Option as part of the
Content Agreement pursuant to which the issuer will be providing
content to be distributed through an AT&T online service.

Item 5.   INTEREST IN SECURITIES OF THE ISSUER.

     (a) AT&T has acquired the Option which grants AT&T the
immediate right to purchase that number of shares of Stock of the
Issuer which shall equal 10% of the issued and outstanding Stock
of the Issuer after taking into the account the exercise of the
Option.  Based upon 7,478,431 shares of Stock outstanding per the
Issuer's Quarterly Report on Form 10-Q for the quarterly period
ended June 30, 1995, the estimated aggregate number of shares of
the Stock beneficially owned by AT&T pursuant to the Option is
830,937.

     To the best of AT&T's knowledge, none of the persons listed
on Schedule I hereto beneficially owns any shares of Stock of the
Issuer.  
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     (b)  AT&T possesses the sole power to vote or direct the
vote and to dispose of or direct the disposition of all of the
shares of stock beneficially owned by it.  The voting and
dispositive power of the persons listed on Schedule I hereto is
only that attributable generally to officers and directors of
AT&T.

     (c)  To the best of AT&T's knowledge there have been no
transactions in the class of securities reported on that were
effective during the past 60 days by AT&T or the persons listed
on Schedule I hereto.  

     (d)  To the best of AT&T's knowledge, no other person is
known to have the right to receive or the power to direct the
receipt of dividends from, or the proceeds from the sale of, such
securities.  

     (e)  Not applicable.  

Item 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR 
          RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER.

     The information set forth under Items 3 and 4 is
incorporated herein by reference.

Item 7.   MATERIAL TO BE FILED AS EXHIBITS.

                         None.          
<PAGE>
<PAGE>6

                              SCHEDULE I

     Each of the persons named below is a citizen of the United
States of America.  For each person whose principal employment is
with AT&T, the principal business of their employer is described
under Item 2 above.  

                         Principal Occupation or
                         Employment; Business
                         Address; and Principal
     Name                Business of Employer

Robert E. Allen          Chairman and Chief Executive Officer, 
                           AT&T
                         32 Avenue of the Americas
                         New York, NY  10013-2412

R. S. Bodman             Senior Vice President, Corporate 
                           Strategy and Development, AT&T
                         295 North Maple Avenue
                         Basking Ridge, NJ  07920

Harold W. Burlingame     Senior Vice President - Human 
                           Resources, AT&T
                         295 North Maple Avenue
                         Basking Ridge, NJ  07920

M. Kathryn Eickhoff      President of Eickhoff Economics, Inc. 
                           (Economic Consultants)
                         510 LaGuardia Place, Suite 400
                         New York, NY  10012

Walter Y. Elisha         Chairman and Chief Executive Officer 
                           of Springs Industries, Inc. 
                          (Textiles Manufacturing)
                         205 North White Street, P. O. Box 70
                         Fort Mill, SC  29715

Philip M. Hawley         Retired Chairman and Chief Executive 
                           Officer of Carter
                         Hawley Hale Stores, Inc. (Department Stores)
                         444 South Flower Street - Suite 228
                         Los Angeles, CA  90071-2900











<PAGE>7
                         Principal Occupation or
                         Employment; Business
                         Address; and Principal
     Name                Business of Employer

Carla A. Hills           Chairman & Chief Executive Officer of 
                           Hills & Company (international
                           consultants)
                         1200 19th Street, N.W. - 5th Floor
                         Washington, DC  20036

Belton K. Johnson        Former Owner of Chaparrosa Ranch
                           100 West Houston Street
                         Suite 1100
                         San Antonio, TX  78205

Marilyn Laurie           Senior Vice President - Public 
                           Relations, AT&T
                         295 North Maple Avenue
                         Basking Ridge, NJ  07920

Drew Lewis               Chairman and Chief Executive Officer
                           of Union Pacific Corp. 
                           (Transportation Natural Resources,
                           and Environmental Services)
                         Martin Tower
                         Eighth and Eaton Avenues
                         Bethlehem, PA  18018

A. J. Mandl              Executive Vice President, AT&T & Chief 
                           Executive Officer of Communications
                           Services Group
                         295 North Maple Avenue
                         Basking Ridge, NJ  07920

W. B. Marx, Jr.          Executive Vice President,  AT&T & Chief Executive
                           Officer of Multimedia Products Group
                         295 N. Maple Avenue
                         Basking Ridge, NJ  07920

<PAGE>
<PAGE>8
                         Principal Occupation or
                         Employment; Business 
                         Address; and Principal 
     Name                Business Employer

R. A. McGinn             Executive Vice President, AT&T & ChiefExecutive
                           Officer Network Systems Group
                         475 South Street
                         Morristown, NJ  07962

Donald F. McHenry        President of IRC Group, Inc. 
                           (Consultants)
                           Georgetown University
                         School of Foreign Service ICC 301
                         Washington, DC  20057

R. W. Miller             Executive Vice President, AT&T & Chief Financial
                           Officer
                         295 N. Maple Avenue
                         Basking Ridge, NJ  07920

V. A. Pelson             Executive Vice President, AT&T &
                           Chairman of Global Operations Team
                         295 North Maple Avenue
                         Basking Ridge, NJ  07920

Donald S. Perkins        Retired Chairman of the Board of Jewel Companies,
                           Inc. (Diversified Retailer)
                         100 North Riverside Plaza
                         Suite 1700
                         Chicago, IL  60606

Henry B. Schacht         Chairman and Former Chief Executive 
                           Officer of Cummins Engine Company,
                           Inc.
                         Box Number 3005
                         Columbus, IN  47202-3005

Michael I. Sovern        President Emeritus & Chancellor Kent
                           Professor of Law at Columbia 
                           University
                         435 W. 116th Street, Box B20
                         New York, NY  10027








<PAGE>9   
                         Principal Occupation or
                         Employment; Business
                         Address; and Principal
     Name                Business of Employer

Daniel C. Stanzione      President, Bell Laboratories
                         Division, AT&T
                         600 Mountain Avenue
                         Murray Hill, NJ  07974

Franklin A. Thomas       President of the Ford Foundation
                         320 East 43rd Street
                         New York, NY  10017

Joseph D. Williams       Chairman of the Executive Committee
                           Warner-Lambert Co. (Pharmaceuticals,
                           Health Care and Consumer Products)
                         182 Tabor Road
                         Morris Plains, NJ  07950

Thomas H. Wyman          Chairman, S. G. Warburg & Co. Inc.
                         The Equitable Center
                         787 7th Avenue
                         New York, NY  10019

John D. Zeglis           Senior Vice President--General Counsel
                           and Government Affairs, AT&T
                         295 North Maple Avenue
                         Basking Ridge, NJ  07920

<PAGE>
<PAGE>10

                              SIGNATURE


     After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this
statement is true, complete and correct.


Date:  November 9, 1995



                                   AT&T Corp.



                                   By: Marilyn J. Wasser
                                   Corporate Vice President - Law
                                   and Secretary



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