LIBERTY CORP
SC 13G/A, 1994-02-14
LIFE INSURANCE
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<PAGE>   1

                
                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549
                                      
                                SCHEDULE 13G
                                      
                  Under the Securities Exchange Act of 1934
                           (Amendment No.  11    )*
                                      
                           THE LIBERTY CORPORATION
                 -------------------------------------------
                               (Name of Issuer)
                                      
                                 COMMON STOCK
                 -------------------------------------------
                        (Title of Class of Securities)
                                      
                                 530370 10 5
                          -------------------------
                                (CUSIP Number)
                                      

         Check the following box if a fee is being paid with this statement
         / /.  (A fee is not required only if the filing person: (1) has a
         previous statement on file reporting beneficial ownership of more than
         five percent of the class of securities described in Item 1; and (2)
         has filed no amendment subsequent thereto reporting beneficial
         ownership of five percent or less of such class.)  (See Rule 13d-7).

         *The remainder of this cover page shall be filled out for a reporting
         person's initial filing on this form with respect to the subject class
         of securities, and for any subsequent amendment containing information
         which would alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
         be deemed to be "filed" for the purpose of Section 18 of the
         Securities Exchange Act of 1934 ("Act") or otherwise subject to the
         liabilities of that section of the Act but shall be subject to all
         other provisions of the Act (however, see the Notes).



                              Page 1 of 5 Pages



<PAGE>   2
<TABLE>
<CAPTION>
CUSIP NO.  530370 10 5                           13G                                    Page 2 of 5 Pages
<S>                                                                                   <C>
    1      NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                   MARY LADSON HIPP HADDOW


    2      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                         
                                                                                      (a) /  /
                                                                                      (b) /X /
                                                                                     
    3      SEC USE ONLY                                                                      




    4      CITIZENSHIP OR PLACE OF ORGANIZATION

                   UNITED STATES OF AMERICA


                      5     SOLE VOTING POWER

                                      140,831
     NUMBER OF
      SHARES
   BENEFICIALLY       6     SHARED VOTING POWER
     OWNED BY
       EACH                         1,437,017
     REPORTING
      PERSON          7     SOLE DISPOSITIVE POWER
       WITH
                                      140,831


                      8     SHARED DISPOSITIVE POWER

                                    1,437,017


    9      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                    1,577,848

    10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*




    11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                                          8.1%


    12     TYPE OF REPORTING PERSON*

                                           IN                       
</TABLE>
                                        *SEE INSTRUCTIONS BEFORE FILLING OUT!

                                                   Page 2 of 5 pages

<PAGE>   3
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D. C.  20549

                                 SCHEDULE 13G
                   Under The Securities Exchange Act of 1934


<TABLE>
<S>            <C>
Item 1(a).     Name of Issuer:

                                The Liberty Corporation

Item 1(b).     Address of Issuer's Principal Executive Offices:

                                2000 Wade Hampton Boulevard
                                Greenville, South Carolina  29615

Item 2(a).     Name of Person Filing:

                                Mary Ladson Hipp Haddow

Item 2(b).     Address of Principal Business Office or, If None, Residence:

                                4755 Millbrook Drive
                                Atlanta, Georgia  30327

Item 2(c).     Citizenship:

                                United States of America

Item 2(d).     Title of class of securities:

                                Common Stock

Item 2(e).     CUSIP Number:

                                530370-10-5

Item 3.                 Not Applicable

Item 4.                 Ownership:

                        (a) Amount Beneficially Owned:                     1,577,848 shares

                        (b) Percent of Class:                                    8.1%

                        (c) Number of shares as to which
                            such person has:

                         (i) Sole power to vote or direct the vote           140,831

                        (ii) Shared power to vote or direct the
                            vote                                           1,437,017

                       (iii) Sole power to dispose or direct the
                            disposition                                      140,831

                        (iv) Shared power to dispose or direct
                            the disposition                                1,437,017
</TABLE>


                        Mrs. Haddow disclaims beneficial ownership of all the
shares shown above except the 140,831 shares as to which she has sole voting
and dispositive power and 39,974 shares as to which she has shared voting and
dispositive power.

                                                               Page 3 of 5 Pages

<PAGE>   4

Item 5.                 Ownership of Five Percent or Less of a Class:
                                Not applicable.

Item 6.                 Ownership or More than Five Percent on Behalf of
                        Another Person:

                        The shares shown in Item 4(ii) and (iv) above are held
by persons or entities having the right to receive dividends and sale proceeds
as follows:

                        (a)  1,097,940 shares (or 5.6%) are held by The South
Carolina National Bank, Greenville, South Carolina, as trustee for the benefit
of Mrs. Haddow's brothers and sister.  Mrs. Haddow and Mrs. Haddow's brothers
and sister are the committeemen for these trusts and must approve the action of
the trustee taken with respect to the voting and disposition of shares held in
the trusts but not action with respect to distribution of dividends or sale
proceeds, which may be accumulated or distributed to the beneficiaries.

                        (b)  1,568 shares (or .01%) are held jointly with her
husband and 52,567 shares (or .3%) are held by Mrs. Haddow's husband and by or
for her minor children.

                        (c)  270,000 shares (or 1.4%) are held by the Jane F.
Hipp Children's Ten-Year Grantor Income Trust, the Jane F. Hipp Children's
Twelve-Year Grantor Income Trust, and the Jane F. Hipp Grandchildren's 1987
Ten-Year Grantor Income Trust.  Mrs. Haddow is a trustee of each trust.

                        (d) 14,942 shares (or .08%) are held by the Mary Haddow
1988 Family Trust for the benefit of her children.  Mrs. Haddow's husband and
brother (H. Neel Hipp, Jr.) serve as Co-Trustees of the Trust.

Item 7.                 Identification and Classification of the Subsidiary
                        Which Acquired the Security Being Reported on By the 
                        Parent Holding Company:

                                Not applicable.

Item 8.                 Identification and Classification of Members of the
                        Group:

                                Not applicable.

Item 9.                 Notice of Dissolution of the Group:

                                Not applicable.





                                                               Page 4 of 5 Pages

<PAGE>   5
Item 10.                Certification:

                        After reasonable inquiry and to the best of my
                        knowledge and  belief, I certify that the information
                        set forth in this statement is true, complete and
                        correct.




                                      /s/ Mary Ladson Hipp Haddow
February 11, 1994                     ----------------------------
                                      Mary Ladson Hipp Haddow





                                                              Page 5 of 5 Pages.



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