LIBERTY CORP
DEF 14A, 1994-04-04
LIFE INSURANCE
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant /X/
 
Filed by a Party other than the Registrant / /
 
Check the appropriate box:
 
/ /  Preliminary Proxy Statement
 
/X/  Definitive Proxy Statement
 
/ /  Definitive Additional Materials
 
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
 
                            The Liberty Corporation
- --------------------------------------------------------------------------------
                  (Name of Registrant as Specified in Charter)
 
                               Martha G. Williams
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), or 14a-6(i)(1), or 14a-6(j)(2).
 
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
 
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
     (2)  Aggregate number of securities to which transaction applies:
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11:
 
     (4)  Proposed maximum aggregate value of transaction:
 
     Set forth the amount on which the filing fee is calculated and state how it
     was determined.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
     (2)  Form, Schedule or Registration Statement No.:
 
     (3)  Filing Party:
 
     (4)  Date Filed:
<PAGE>   2
 
                                                                         [LOGO]
- ------------------------------------------------------------------------------- 
The Liberty Corporation Box 789 Greenville, SC 29602-0789

                                                                 March 31, 1994
 
Dear Shareholder:
 
     You are cordially invited to attend the 1994 Annual Meeting of Shareholders
of The Liberty Corporation on Tuesday, May 3, 1994, at 10:30 a.m. in the
Company's Headquarters Building located at 2000 Wade Hampton Boulevard,
Greenville, South Carolina.
 
     The items of business to be acted on during the meeting include the
election of five directors to serve three-year terms expiring May, 1997 and the
ratification of the appointment of independent public accountants for the year
1994. The accompanying proxy statement contains details on these items. We will
also review the major developments of 1993.
 
     Your participation in the affairs of the Company is important, regardless
of the number of shares you hold. To ensure your representation at the meeting
whether or not you are able to be present, please complete and return the
enclosed proxy card as soon as possible. If you do attend the meeting, you may
revoke your proxy and vote in person if you so desire.
 
     I look forward to seeing you on May 3. Coffee will be served prior to the
meeting, when the members of the Board of Directors hope to visit with you.
 
                                           Cordially,
 
                                           /s/ HAYNE HIPP

                                           HAYNE HIPP
                                           President and Chief Executive officer
<PAGE>   3
 
                            THE LIBERTY CORPORATION
 
                             WADE HAMPTON BOULEVARD
                             GREENVILLE, S.C. 29615
 
                             ---------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             ---------------------
 
                                                                  March 31, 1994
 
To the Shareholders of The Liberty Corporation:
 
     The Annual Meeting of Shareholders of The Liberty Corporation will be held
at The Liberty Corporation Headquarters Building, Wade Hampton Boulevard,
Greenville, South Carolina, on Tuesday, May 3, 1994 at 10:30 a.m., local time,
for the following purposes:
 
          1. To elect five directors to serve for three-year terms.
 
          2. To ratify the selection of independent public accountants.
 
          3. To transact such other business as may properly come before the
     meeting.
 
     Holders of Common Stock and Preferred Stock at the close of business on
March 15, 1994 will be entitled to vote at the meeting or any adjournment
thereof.
 
     A copy of the 1993 Annual Report to Shareholders is enclosed.
 
                                      By Order of the Board of Directors
 
                                      MARTHA G. WILLIAMS
                                      Vice President, General Counsel
                                        & Secretary
 
     EACH SHAREHOLDER IS URGED TO EXECUTE AND RETURN THE ENCLOSED PROXY
PROMPTLY. IN THE EVENT A SHAREHOLDER DECIDES TO ATTEND THE MEETING, HE MAY, IF
HE WISHES, REVOKE HIS PROXY AND VOTE HIS SHARES IN PERSON.
<PAGE>   4
 
Mailing Date: March 31, 1994
 
                            THE LIBERTY CORPORATION
 
                             WADE HAMPTON BOULEVARD
                             GREENVILLE, S.C. 29615
 
                             ---------------------
 
                                PROXY STATEMENT
                             ---------------------
 
     The 1994 Annual Meeting of Shareholders of The Liberty Corporation
("Liberty" or the "Company") will be held on May 3, 1994 for the purposes set
forth in the Notice of Annual Meeting. The accompanying form of proxy is
solicited on behalf of the Board of Directors in connection with this meeting
and any adjournment thereof. Officers of Liberty may solicit proxies by mail,
telephone and personal interview, which expense will be borne by Liberty. In
addition, the Company has engaged the services of Corporate Communications,
Inc., Nashville, Tennessee, to assist in the solicitation of proxies at an
estimated fee of $6,000 plus out-of-pocket expenses.
 
     A proxy in the accompanying form which is properly executed, duly returned
and not revoked will be voted in accordance with instructions contained therein.
If no instructions are given with respect to a specified matter to be acted
upon, proxies will be voted in favor of such matter. Proxies may be revoked at
any time before exercise.
 
     Each shareholder is entitled to one vote for each share of Common Stock and
each share of Preferred Stock of The Liberty Corporation held at the close of
business on March 15, 1994, the record date for the Annual Meeting. On that date
there were 19,565,002 shares of Common Stock and 598,291 shares of Preferred
Stock outstanding.
 
ITEM 1.  ELECTION OF DIRECTORS
 
INFORMATION RESPECTING THE BOARD AND NOMINEES
 
     The Board, which held four meetings during 1993, has standing Audit,
Compensation, Investment and Finance, and Nominating Committees. The memberships
and principal responsibilities of these Committees are as follows:
 
     The Audit Committee, which met two times during 1993, currently includes
Edward E. Crutchfield, Jr., Chairman, Dr. James F. Kane, Robert S. Small and
John A. Warren. The Audit Committee is responsible for recommending to the Board
of Directors the engagement or discharge of the independent public accountants,
reviewing with the independent public accountants the plan and results of the
audit engagement, maintaining direct reporting responsibility and regular
communication with the Company's internal audit staff, reviewing the scope and
results of the Company's internal audit procedures, approving the services to be
performed by the independent public accountants, reviewing the degree of
independence of the public accountants, considering the range of audit and
non-audit fees and reviewing the adequacy of the Company's system of internal
accounting controls.
 
     The Compensation Committee, which met two times during 1993, currently
includes William O. McCoy, Chairman, William S. Lee, James G. Lindley and John
H. Mullin, III. This Committee establishes the
<PAGE>   5
 
salaries and other forms of executive compensation for senior executives of the
Company and its subsidiaries, develops and maintains compensation plans for such
senior executives and grants benefits under such plans.
 
     The Investment and Finance Committee, which met one time during 1993,
currently includes William S. Lee, Chairman, James G. Lindley, John H. Mullin,
III and W. W. Johnson. This Committee advises the Board with regard to the
Company's capital structure and long-term capital and borrowing needs; the
Company's broad investment policies and guidelines; and the quality and
performance of the investment portfolios.
 
     The Nominating Committee, which met one time since the last annual meeting,
currently includes Buck Mickel, Chairman, Rufus C. Barkley, Jr., W. W. Johnson
and Dr. Benjamin F. Payton. This Committee recommends selection to management
and to the Board of Directors of nominees for election as Directors and
considers the performance of incumbent Directors in determining whether to
nominate them for re-election. The Nominating Committee will consider nominees
recommended by shareholders for the 1995 meeting provided such nominations are
made in writing and submitted to the Nominating Committee at the Company's above
stated address no later than December 1, 1994.
 
     The Board of Directors is divided into three classes. At each annual
meeting, one class is elected for a three-year term. The Nominating Committee
has recommended the election of Lawrence M. Gressette, Jr., Francis M. Hipp,
Hayne Hipp, Buck Mickel and J. Thurston Roach as Directors to hold office for
terms of three years, expiring with the annual shareholders meeting to be held
in 1997 and until their successors are duly elected and qualified. The terms of
office of the other nine Directors continue until the annual meeting of
shareholders held in the year shown for their respective classes. The Board of
Directors and management concur in this recommendation.
 
     The accompanying proxies will be voted for the election of the nominees
named below unless contrary instructions are given in the proxy. Should any one
or more of the nominees become unavailable to accept nomination for election as
a Director, the persons named in the enclosed proxy will vote for the election
of such other persons as management may recommend, unless the Board reduces the
number of Directors. The nominees receiving a plurality of the votes cast will
be elected as Directors. Ratification of the appointment of independent auditors
requires that the votes cast favoring the action exceed the votes cast opposing
the action. Abstaining votes and broker non-votes will not be included as votes
in favor of or against either proposal. Independent tabulation is employed.
 
     Following is information about each nominee for Director or Director whose
term continues after the meeting, including certain biographical data.
 
                             NOMINEES FOR DIRECTORS
 
FOR TERMS EXPIRING IN MAY 1997:
 
     LAWRENCE M. GRESSETTE, JR. is Chairman, President and Chief Executive
Officer of SCANA Corporation, a utilities company located in Columbia, South
Carolina. Mr. Gressette has held these positions since February, 1990.
Previously, he served in various executive capacities with SCANA Corporation and
its subsidiaries. Mr. Gressette serves as a Director of Wachovia Corporation and
is being nominated as a Liberty Director for the first time. He is 62 years old.
 
     FRANCIS M. HIPP is Chairman of the Board and Chairman of the Executive
Committee of Liberty, positions he has held since 1967. Mr. Hipp has also served
as Chairman of the Board of Liberty Life
 
                                        2
<PAGE>   6
 
(1943-1977) and President of Liberty (1967-1977). He first became a Director of
Liberty in 1967. Mr. Hipp is 83 years old.
 
     HAYNE HIPP is President and Chief Executive Officer of Liberty, a position
he assumed in 1981. He has also served as Chairman of Liberty Life since
September, 1989. Mr. Hipp first became a Director of Liberty in 1977. He also
serves on the Boards of Wachovia Corporation and SCANA Corporation. He is 54
years old.
 
     BUCK MICKEL is the retired Vice Chairman of the Board and President of
Fluor Corporation, a company headquartered in Irvine, California, and engaged
primarily in furnishing engineering and construction services and producing
natural resources. He retired as Vice Chairman in 1987 and as President in 1986.
Mr. Mickel has been a member of Liberty's Board of Directors since 1969 and is
also a Director of Fluor Corporation, Duke Power Company, Monsanto Company,
NationsBank Corporation, Delta Woodside Industries, Incorporated, Insignia
Financial Group, RSI Holdings Inc. and Emergent Group Incorporated. Mr. Mickel
is 68 years old.
 
     J. THURSTON ROACH is Vice President, Chief Financial Officer and Secretary
of Simpson Investment Company, a privately-held company headquartered in
Seattle, Washington, and engaged in growing and harvesting timber and
manufacturing lumber, plywood, pulp, paper and plastic pipe. He has held these
positions since 1984. Since 1988, Mr. Roach has also served as President and a
Director of Simpson Latin America, Ltd., the holding company for Simpson's
international investments. Mr. Roach is being nominated as Director of Liberty
for the first time. He is 52 years old.
 
                         DIRECTORS CONTINUING IN OFFICE
 
TERMS EXPIRING IN MAY 1995:
 
     EDWARD E. CRUTCHFIELD, JR. is Chairman and Chief Executive Officer of First
Union Corporation, a bank holding company, located in Charlotte, North Carolina.
He was elected Chief Executive Officer in 1984 and Chairman in 1985. He also
served as President from October, 1988 to June, 1990. Mr. Crutchfield has served
as a Director of Liberty since 1989 and also serves as a Director of BellSouth
Telecommunications, Incorporated and VF Corporation. He is 52 years old.
 
     JAMES F. KANE is Dean Emeritus and Professor of the College of Business,
University of South Carolina, Columbia, South Carolina, a position he assumed in
July, 1993. Previously, he served as Dean of the College of Business from 1967
to July, 1993. Dr. Kane was first elected a Director of Liberty in 1970. He is
also a Director of Glassmaster Plastics Company and Delta Woodside Industries,
Incorporated. Dr. Kane is 62 years old.
 
     JAMES G. LINDLEY is Chairman Emeritus of the Board of South Carolina
National Corporation, a bank holding company located in Columbia, South
Carolina, a position he assumed on July 1, 1993. Mr. Lindley also serves as
Chairman Emeritus of the Board of South Carolina National Bank. Previously, he
served as Vice Chairman of the Board of Wachovia Corporation (1991-1993) and
Chairman of the Board of South Carolina National Corporation and South Carolina
National Bank (1984-1993). Mr. Lindley serves as a Director of Wachovia
Corporation and first became a Director of Liberty in 1984. He is 62 years old.
 
     WILLIAM O. MCCOY is Vice Chairman of the Board of BellSouth Corporation,
the regional telecommunications company that owns South Central Bell and
Southern Bell, located in Atlanta, Georgia, a position he has held since 1983.
He also serves as President and Chief Executive Officer of BellSouth
 
                                        3
<PAGE>   7
 
Enterprises, Incorporated. He was elected President in 1986 and Chief Executive
Officer in 1989. Mr. McCoy has served as a Director of Liberty since 1984 and
also serves as a Director of First American Corporation. He is 60 years old.
 
     JOHN H. MULLIN, III is Chairman of Ridgeway Farm, Inc., a wholesale shade
and ornamental tree nursery located in Brookneal, Virginia, a position he
assumed in June, 1989. Previously, he served as a Managing Director of Dillon,
Read & Co. Inc., of New York, New York, from 1979 until June, 1989. Mr. Mullin
remains a Director of Dillon, Read & Co. Inc. and serves as a Director of
Crystal Brands, Inc., ACX Technologies, Inc., The Ryland Group, Inc. and Mattel,
Inc. and has served as a Liberty Director since 1989. He is 52 years old.
 
TERMS EXPIRING IN MAY 1996:
 
     RUFUS C. BARKLEY, JR. is the Chairman of the Board of Cameron and Barkley
Company, an industrial and electrical supplier of Charleston, South Carolina. He
has held this position since 1959 and also served as Chief Executive Officer
from 1959 until January 1, 1992. Mr. Barkley, who is also a Director of Wachovia
Corporation, first became a Director of Liberty in 1970. He is 64 years old.
 
     W. W. JOHNSON is Chairman of the Executive Committee and a Director of
NationsBank Corporation, a bank holding company, headquartered in Charlotte,
North Carolina, a position he has held since January, 1986. Mr. Johnson first
became a Director of Liberty in 1973 and is also a Director of Duke Power
Company and Alltel Corporation. He is 63 years old.
 
     WILLIAM S. LEE, Chairman of the Board, President and Chief Executive
Officer of Duke Power Company, Charlotte, North Carolina, is retiring from these
active posts on April 28, 1994. He was elected Chairman and Chief Executive
Officer in 1982 and President in 1989. Mr. Lee was first elected to Liberty's
Board in 1978 and is also a Director of J. P. Morgan and Company, Knight-Ridder,
Incorporated and Texas Instruments Incorporated. He is 64 years old.
 
     BENJAMIN F. PAYTON is President of Tuskegee University, Tuskegee, Alabama,
a position he has held since 1981. He was elected a Director of Liberty in 1973.
He is also a Director of AmSouth Bancorporation, ITT Corporation, Morrison
Restaurants Incorporated, Praxair, Incorporated and Sonat Incorporated. Dr.
Payton is 61 years old.
- ---------------
 
1. References to "Liberty Life" are to Liberty Life Insurance Company, a
   wholly-owned subsidiary of Liberty.
 
2. Hayne Hipp is the son of Francis M. Hipp.
 
3. William S. Lee attended 67% and Dr. Benjamin F. Payton attended 40% of the
   aggregate of the total number of meetings of the Board and the meetings held
   by all committees of the Board on which they sat.
 
                                        4
<PAGE>   8
 
EXECUTIVE COMPENSATION
 
     The following information is given as to the Chief Executive Officer and
the other four most highly compensated officers (collectively the "Senior
Executives") who received salary and bonus for 1993 from Liberty and its
subsidiaries of more than $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                         LONG TERM
                                                                                    COMPENSATION AWARDS
                                                                                   ----------------------
                                                    ANNUAL COMPENSATION            RESTRICTED      STOCK       ALL OTHER
                 NAME AND                    ---------------------------------       STOCK        OPTIONS     COMPENSATION
            PRINCIPAL POSITION               YEAR     SALARY ($)     BONUS ($)      ($) (2)         (#)         ($) (3)
- -------------------------------------------  ----     ----------     ---------     ----------     -------     ------------
<S>                                          <C>      <C>            <C>           <C>            <C>         <C>
James R. Sefert                              1993      $150,000      $316,740       $    -0-         -0-        $ 20,248
Chairman of Cosmos                           1992       179,855       297,300            -0-         -0-          23,535
                                             1991       241,442       246,623            -0-         -0-
Hayne Hipp                                   1993       300,000       123,900        708,000         -0-          35,249
President & CEO of Liberty                   1992       300,000       100,000        768,750         -0-          34,124
                                             1991       250,000       110,000        827,500         -0-
Ralph L. Ogden                               1993       295,000        77,700        271,548         -0-          32,843
President                                    1992       255,000       120,703        200,000      30,000          31,991
of Liberty Insurance Group                   1991       230,500        86,675        161,000         -0-
Porter B. Rose                               1993       205,000        70,231        290,428         -0-          33,603
President                                    1992       194,000       116,214        148,881      10,000          35,057
of Liberty Investment Group                  1991       176,667        57,909        140,875         -0-
Barry L. Edwards                             1993       199,000        66,080        261,223         -0-          31,936
V.P. & Treasurer of Liberty                  1992       194,000       104,512        194,622      10,000          32,505
                                             1991       183,257        75,680        161,000         -0-
</TABLE>
 
- ---------------
 
(1) References to "Cosmos" are to Cosmos Broadcasting Corporation and to
     "Liberty Insurance Group" are to a group of companies comprised of Liberty
     Life Insurance Company, Liberty Insurance Services Corporation, Magnolia
     Life Insurance Company and Pierce National Life Insurance Company. All
     companies referenced are wholly-owned subsidiaries of Liberty.
(2) The aggregate restricted shareholdings at December 31, 1993, 1992, and 1991
     respectively for each individual named in the Summary Compensation Table
     were as follows: James R. Sefert -- 3,000, 8,000, and 16,000 shares valued
     at $72,750, $225,000 and $354,000, Hayne Hipp -- 92,800, 106,800, and
     108,800 shares valued at $2,250,400, $3,003,750, and $2,407,200, Ralph L.
     Ogden -- 24,265, 23,225, and 24,000 shares valued at $588,426, $653,203,
     and $531,000, Porter B. Rose -- 22,693, 20,010, and 20,200 shares valued at
     $550,305, $562,781 and $446,925, and Barry L. Edwards -- 23,731, 22,595,
     and 21,200 shares valued at $575,476, $635,484, and $469,050. Dividends are
     paid on restricted stock at the same rate as paid on all outstanding shares
     of the Company's Common Stock.
(3) "All Other Compensation" was comprised of the following items during 1993
     (the last completed fiscal year): a.) the full dollar value of the entire
     premiums paid by the Company on behalf of the named individuals for split
     dollar life insurance policies: Hayne Hipp -- $6,798, Ralph L. Ogden -- 
     $4,800, Porter B. Rose -- $7,000, and Barry L. Edwards -- $4,663;
     b.) premiums in the amount of $3,750 paid by the Company in connection with
     the medical reimbursement plan on behalf of each of the individuals named
     in the Summary Compensation Table; c.) employer-matched contributions under
     the 401(k) Thrift Plan for each named individual: James R. Sefert -- 
     $5,302, Hayne Hipp -- $4,794, Ralph L. Ogden -- $4,387, Porter B. Rose 
     -- $2,946, and Barry L. Edwards -- $4,729; d.) employer contribution
     amounts allocated to each named individual pursuant to the Profit Sharing
     Plan: James R. Sefert -- $11,196, Hayne Hipp -- $19,907, Ralph L.
     Ogden -- $19,906, Porter B. Rose -- $19,907, and Barry L.
     Edwards -- $18,794.
 
                                        5
<PAGE>   9
 
OPTION EXERCISES AND YEAR-END 1993 VALUES
 
     The information shown below includes the number of shares of Common Stock
acquired on exercise of stock options by the Senior Executives during 1993, the
value realized by these exercises calculated by multiplying the closing price of
the Company's stock on the exercise date by the number of shares acquired, less
the option price paid by the Senior Executives to the Company in order to
acquire the shares. Also shown is the number of unexercised options to purchase
the Company's Common Stock held by each of the Senior Executives at December 31,
1993, as well as the value of the in-the-money unexercised options calculated by
multiplying the closing price of the Company's stock on December 31, 1993 by the
number of shares underlying the unexercised options, less the option price that
must be paid by the Senior Executives to the Company in order to acquire these
shares.
 
         AGGREGATED OPTION EXERCISES IN 1993 AND YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                    NUMBER OF SHARES       VALUE OF SHARES
                                                                       UNDERLYING            UNDERLYING
                                                                      UNEXERCISED            UNEXERCISED
                                                                        OPTIONS          IN-THE-MONEY OPTIONS
                                                                    AT 12/31/93 (#)        AT 12/31/93 ($)
                                                                    ----------------     --------------------
                                 SHARES ACQUIRED      VALUE         EXERCISABLE/(1)        EXERCISABLE/(1)
             NAME                ON EXERCISE (#)   REALIZED ($)     UNEXERCISABLE(2)       UNEXERCISABLE(2)
- -------------------------------  ---------------   ------------     ----------------     --------------------
<S>                              <C>               <C>              <C>                  <C>
Barry L. Edwards...............          -0-              -0-          (1)  2,000            (1)      -0-
                                                                       (2)  8,000            (2)      -0-
Porter B. Rose.................       10,000         $202,500          (1)  7,000            (1)  $61,250
                                                                       (2)  8,000            (2)      -0-
Hayne Hipp.....................          -0-              -0-          (1)    -0-            (1)      -0-
                                                                       (2)    -0-            (2)      -0-
Ralph L. Ogden.................       10,000         $148,750          (1) 10,000            (1)  $27,500
                                                                       (2) 20,000            (2)  $55,000
James R. Sefert................        5,000         $ 97,500          (1)    -0-            (1)      -0-
                                                                       (2)    -0-            (2)      -0-
</TABLE>
 
Closing price of Company stock on New York Stock Exchange on December 31, 1993
was $24.25.
 
                                        6
<PAGE>   10
 
PENSION PLAN TABLE
 
     The following table shows estimated annual benefits payable after
retirement to a participant covered by the Supplemental Retirement Income Plan
at its termination on December 31, 1984:
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                 YEARS OF SERVICE
                 -------------------------------------------------
REMUNERATION        15           20           25        30 OR MORE
- ------------     --------     --------     --------     ----------
<S>              <C>          <C>          <C>          <C>
  $100,000       $ 30,000     $ 40,000     $ 50,000      $ 60,000
   150,000         45,000       60,000       75,000        90,000
   200,000         60,000       80,000      100,000       120,000
   250,000         75,000      100,000      125,000       150,000
   300,000         90,000      120,000      150,000       180,000
   350,000        105,000      140,000      175,000       210,000
   400,000        120,000      160,000      200,000       240,000
   450,000        135,000      180,000      225,000       270,000
   500,000        150,000      200,000      250,000       300,000
   550,000        165,000      220,000      275,000       330,000
   600,000        180,000      240,000      300,000       360,000
</TABLE>
 
     A participant's remuneration covered by the Supplemental Retirement Income
Plan is his or her average salary and bonus (as reported in the Summary
Compensation Table) during the three consecutive years of the final five years
of employment which will produce the highest average. Estimated annual benefits
under the Supplemental Retirement Income Plan as listed in the table would be
reduced by Social Security benefits and any benefits received under the 401(k)
Thrift Plan resulting from employer contributions and under the Profit Sharing
Plan, any annuity contract or any other qualified profit sharing or pension plan
for which the Company provides the consideration. It is assumed that the
participant's account balances under the 401(k) Thrift Plan resulting from
employer contributions and under the Profit Sharing Plan and any other qualified
profit sharing or pension plans for which the Company provided the compensation
would be used to purchase a single life annuity on the employee's retirement
date. As of December 31, 1984, the termination date of the Supplemental
Retirement Income Plan, the years of service for each of the persons listed in
the Summary Compensation Table are as follows: James R. Sefert -- 4 years, Hayne
Hipp -- 15 years, Ralph L. Ogden -- 1 year, Barry L. Edwards -- 12 years, and
Porter B. Rose -- 16 years.
 
DIRECTORS COMPENSATION
 
     Each Director who is not also an officer of Liberty or one of its
subsidiaries receives $10,000 annual compensation, plus $1,500 for each meeting
of the Board which he attends. Travel expenses incurred by a Director in
attending a meeting of the Board or a Committee are also reimbursed.
 
     The Compensation Committee Report on Executive Compensation and the
performance graph which follow shall not be deemed to be incorporated by
reference into any filing made by the Company under the Securities Act of 1933
or the Securities Exchange Act of 1934, notwithstanding any general statement
contained in any such filing incorporating this proxy statement by reference,
except to the extent the Company incorporates such Report and graph by specific
reference.
 
                                        7
<PAGE>   11
 
BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     The Compensation Committee is currently composed of Messrs. William S. Lee,
James G. Lindley, William O. McCoy and John H. Mullin, III, all of whom are
non-employee directors. The Committee establishes the salaries and other forms
of compensation for executive officers of the Company and its subsidiaries. It
also develops and maintains stock ownership plans for such executive officers
and grants benefits under such plans. Set forth below is a report of the
Compensation Committee addressing the Company's compensation policies for 1993
as they affected the Company's executive officers including Hayne Hipp and
Messrs. Rose, Edwards, Sefert and Ogden, the four executive officers other than
Mr. Hipp who were the Company's most highly paid executives (collectively with
Mr. Hipp, the "Senior Executives") during 1993.
 
     Policies.  The Compensation Committee's executive compensation policies are
designed to:
 
     - Provide a pay for performance policy that bases a substantial portion of
      annual compensation on corporate, business unit and individual
      performance;
 
     - Motivate executive officers to achieve strategic business objectives and
      reward them for achievements;
 
     - Align the interests of executives with the long-term interests of the
      shareholders through stock option and restricted stock awards; and
 
     - Provide pay scales and compensation plans which are comparable to those
      offered by other companies in the insurance and broadcasting industries,
      thus allowing the Company to compete for and retain talented executives
      who are critical to the Company's performance.
 
     At present, the executive compensation program is composed of annual
incentive cash bonus, long-term incentive stock options and restricted stock
grants, salary and benefits generally available to executives in the insurance
and broadcasting industries.
 
     Comparability.  The Committee annually reviews the executive compensation
program. Competitive market data, provided by an outside compensation
consultant, compares the Company's compensation practices to those of a group of
comparator companies. The Company's market for compensation comparison purposes
is comprised of a group of companies that have business operations in the
insurance and broadcasting industries and that are similar in size in terms of
revenues and assets. The outside compensation consultant selects the companies
used for compensation comparison purposes from its data bank, utilizing the
above measures in the selection process. Salary ranges are generally targeted at
the median of the salary ranges of the comparator companies. The opportunity for
an executive officer to earn compensation in excess of the targeted salary range
is provided by the annual performance based bonus plan and the long-term
incentive stock option and restricted stock plan.
 
     Nine of the sixteen companies which comprise the Peer Group index shown on
the performance graph in this proxy statement are of similar size to those in
the comparator group used for compensation purposes and would, therefore, be
included in the group of comparator companies selected by the outside
compensation consultant. Seven of the companies which comprise the Peer Group
index are larger in terms of revenues and assets than the Company but are
nevertheless included in the Peer Group index because these companies are the
primary competitors of the Company in its major lines of business. These larger
companies are not the Company's most direct competitors for executive talent and
are, therefore, not included in the comparator group used for compensation
purposes.
 
                                        8
<PAGE>   12
 
     Annual Performance Incentive.  The Compensation Committee's emphasis on
tying pay to corporate, business unit and individual performance is reflected in
the incentive bonuses awarded pursuant to the 1993 Annual Management Bonus Plan
(the "Bonus Plan"). The Bonus Plan provided for bonus awards to executive
officers based on the 1993 actual versus target earnings performance of the
Company and its major business units and various other individual or operating
measures tailored to an individual executive's area of responsibility.
 
     The Bonus Plan established separate target bonus pools, ranging from .72%
to 2.79% of 1993 target earnings of the Company or relevant business unit. The
relative sizes of the bonus pools reflected the relative sizes of the Company
and the business units. The target awards to be paid to the executive officers
from the bonus pools reflected the Committee's subjective judgment as to the
extent to which the participant could contribute to the achievement of the
Company's financial goals. Threshold actual earnings, which varied among the
Company and its business units, were required before an executive officer became
eligible for a bonus. No bonus would have been received by executive officers if
the shortfall in actual 1993 Company or relevant business unit earnings had been
in a range of 10.4% to 20% less than the 1993 target earnings. Thresholds at the
indicated levels were established in order to level the effect on the bonus
pools of year-to-year earnings volatility due to acquisitions, divestitures and
cyclical broadcasting revenues.
 
     The bonus awards paid to the Senior Executives ranged from 100% to 65% of
target awards that would have been paid if the entire target bonus pool had been
distributed. 25% of combined salary and bonus paid to the Senior Executives in
1993 was derived from the performance based bonus. The bonus award paid to the
Chief Executive Officer was 70% of the target award that he would have received
if the entire target bonus pool had been distributed. 29% of the Chief Executive
Officer's combined salary and bonus was derived from the 1993 performance based
bonus.
 
     Long-term Performance Incentive.  The Company's Performance Incentive
Compensation Program (the "Plan") is designed to align a significant portion of
the executive compensation program with shareholder interests. The Plan,
approved by the shareholders in 1983, permits the granting of two types of
stock-based awards:
 
     - Stock Option.  A right vesting ratably over five years and terminating
       after ten years to purchase shares of Common Stock at the current market
       value as of the date the option is granted; and
 
     - Restricted Stock.  Shares of Common Stock which the recipient cannot sell
       or otherwise dispose of until a five-year restriction period lapses and
       which are forfeited if the recipient terminates employment for any reason
       other than retirement, disability or death prior to the lapse of the
       restriction period.
 
     In granting restricted stock in 1993 to the executive officers other than
the Chief Executive Officer, the Committee utilized a formula tied to the amount
of bonus earned under the prior year's Bonus Plan and did not place emphasis on
previous grants. Each Senior Executive who received a grant of restricted stock,
other than the Chief Executive Officer, was awarded restricted stock having a
value as of the date of the award equal to 2.25 to 2.5 times the Senior
Officer's cash bonus paid pursuant to the 1992 Bonus Plan. The value of the
restricted stock grant equalled market value of the stock underlying the
restricted stock grant as of the date of the award.
 
     Salaries.  Executive officers, including three of the Senior Executives
other than the Chief Executive Officer, were granted base salary increases
effective May 1, 1993 after evaluating the range of salaries paid by
 
                                        9
<PAGE>   13
 
the comparative group of companies, and after evaluating executives' levels of
responsibility, prior experience, breadth of knowledge and internal equity
issues.
 
     Chief Executive Officer.  At its May 4, 1993 meeting, the Committee
reviewed the competitive salary and bonus market data provided by an outside
compensation consultant and noted that the Chief Executive's base salary
combined with his 1992 annual bonus award was below the median paid by the
comparator companies. Evaluating the competitive total compensation market data
for the comparator companies, the Committee determined that a restricted stock
grant of 24,000 shares together with salary at the 1992 level and the 1992 Bonus
Plan award would be appropriate and within the range of total compensation paid
by the comparator companies.
 
SUBMITTED BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS:
 
                        William S. Lee      James G. Lindley
 
                        William O. McCoy    John H. Mullin, III
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     From January 1, 1993 until May 4, 1993 Dr. James F. Kane and Messrs.
William O. McCoy, John H. Mullin, III and John A. Warren served as members of
the Compensation Committee of the Board of Directors. For the remainder of the
year Messrs. William S. Lee, James G. Lindley, William O. McCoy and John H.
Mullin, III served as members of the Compensation Committee.
 
     William O. McCoy is Vice Chairman of the Board of BellSouth Corporation, an
affiliate of Southern Bell. No executive officer of the Company serves on the
Board of Directors of BellSouth Corporation or any of its affiliates. Liberty
Life writes universal life and ordinary policies for employees of Southern Bell.
Premiums on these policies totalled approximately $132,500 during 1993.
 
     Lawrence M. Gressette, Jr. is Chairman, President and Chief Executive
Officer of SCANA Corporation, an affiliate of South Carolina Electric and Gas
Company and SCANA Development Corporation, and is a nominee for Director of
Liberty. Hayne Hipp, President and Chief Executive Officer of the Company,
serves on the Long-term Compensation Committee and Management
Development/Corporate Performance and Planning Committee of SCANA Corporation's
Board of Directors. Liberty Life writes universal life insurance policies for
employees of South Carolina Electric and Gas Company. Premiums and interest paid
on policy loans on these policies totaled approximately $538,900 during 1993. In
addition, SCANA Corporation has agreed to sell a portion of the real estate
assets of SCANA Development Corporation to Liberty for approximately $50 million
in cash. This transaction is expected to close in April, 1994.
 
     Effective July 1, 1993 James G. Lindley retired as the Vice Chairman of the
Board and an executive officer of Wachovia Corporation and became Chairman
Emeritus of South Carolina National Corporation and South Carolina National
Bank, subsidiaries of Wachovia Corporation. Hayne Hipp serves on the
Compensation, Nominating and Organization Committee of Wachovia Corporation's
Board of Directors. Liberty Life writes universal life policies to fund deferred
compensation plans for South Carolina National Bank. In addition, Liberty Life
writes life insurance for customers of South Carolina National Bank. Premiums on
these policies aggregated $1.5 million during 1993. With respect to the policies
written for customers of South Carolina National Bank, Liberty Life's retention
is only a fixed percentage of the total premiums; and amounts in excess of such
retentions are used to pay claims, added to insurance reserves, paid as
commissions, refunded or paid to the banks. For 1993, Liberty Life's total
retentions on these policies were $213,700. Liberty Life also writes mortgage
protection life policies for customers of Wachovia Mortgage Protection in
Winston-Salem,
 
                                       10
<PAGE>   14
 
North Carolina. As of December 31, 1993, annualized insurance premiums in force
were approximately $432,000 for these policies. Effective September 28, 1993,
Liberty entered into a Credit Agreement with a syndicate of banks pursuant to
which Liberty could borrow up to $325 million. Among the banks participating and
their portion of the total debt at December 31, 1993 were: South Carolina
National Bank for $34.8 million and Wachovia Bank of North Carolina for $51.9
million.
 
CERTAIN TRANSACTIONS
 
     Edward W. Crutchfield, Jr., Chairman and Chief Executive Officer of First
Union Corporation, is a Director of Liberty. No executive officer of the Company
serves on the Board of Directors of First Union. Liberty Life writes mortgage
protection policies for customers of First Union Insurance Group, a subsidiary
of First Union Corporation. As of December 31, 1993, annualized insurance
premiums in force for these policies were $1 million. W. W. Johnson, Chairman of
the Executive Committee and an executive officer of NationsBank Corporation, is
a Director of Liberty. No Executive officer of the Company serves on the Board
of Directors of NationsBank. Effective September 28, 1993, Liberty entered into
a Credit Agreement with a syndicate of banks pursuant to which Liberty could
borrow up to $325 million. In addition to the disclosures regarding the
participation of South Carolina National Bank and Wachovia Bank of North
Carolina in the Credit Agreement contained in the above section of this Proxy
Statement entitled, "Compensation Committee Interlock and Insider Participation"
which is incorporated into this section of the Proxy Statement by reference,
among the banks participating in the syndicate of banks were First Union
National Bank of North Carolina and NationsBank of Georgia. However, as of
December 31, 1993, neither First Union nor NationsBank had assumed any portion
of the total debt. Also incorporated into this section of the Proxy Statement by
reference are the disclosures regarding William O. McCoy, Vice Chairman of the
Board of BellSouth Corporation, an affiliate of Southern Bell, Lawrence M.
Gressette, Jr., Chairman, President and Chief Executive Officer of SCANA
Corporation, an affiliate of South Carolina Electric and Gas Company and SCANA
Development Corporation, and James G. Lindley, Vice Chairman of the Board and an
executive officer of Wachovia Corporation, contained in the above section of
this Proxy Statement entitled, "Compensation Committee Interlock and Insider
Participation." During 1992 Liberty Life Insurance Company entered into a
mortgage loan transaction of $1,640,000 to Top Notch Retail Limited Partnership.
The limited partners include children of Buck Mickel; and collectively, their
ownership interest exceeds 10%. At December 31, 1993, the balance on this loan
was $1,503,409. Management believes that the terms of the arrangements described
in this paragraph are as favorable to Liberty as are similar transactions
between unrelated parties.
 
TERMINATION OF EMPLOYMENT ARRANGEMENTS
 
     Effective December 31, 1993 James R. Sefert retired from full-time
employment with Cosmos and became eligible to receive benefits available to all
retirees of Cosmos. Mr. Sefert has agreed to provide consulting services to
Cosmos for eighteen months beginning January 1, 1994 for which he will receive a
fee of $10,000 per month. Unless terminated by either Mr. Sefert or the Company
with six months advance notice, Mr. Sefert will continue to provide an
additional six months of service at the same monthly fee.
 
COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES ACT OF 1934
 
     Section 16(a) of the Securities Act of 1934 requires the Company's
Directors and executive officers and persons who own more than ten percent of
the Company's Common Stock to file with the SEC and the New York Stock Exchange
various reports as to ownership of such Common Stock. Such persons are required
by SEC regulation to furnish the Company with copies of all Section 16(a) forms
they file. To the Company's
 
                                       11
<PAGE>   15
 
knowledge, based solely on a review of the copies of such forms furnished to the
Company and written representations to the Company that no other reports were
required, all the aforesaid Section 16(a) filing requirements were complied with
during 1993.
 
FIVE-YEAR SHAREHOLDER RETURN COMPARISON
 
     The following is a line-graph presentation comparing cumulative, five-year
shareholder returns on an indexed basis with the S&P 500 Stock Index and an
index of peer companies selected by Liberty (the "Peer Group"). Dividend
reinvestment has been assumed and, with respect to companies in the Peer Group,
the returns of each such company have been weighted to reflect relative stock
market capitalization.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
        AMONG LIBERTY CORPORATION, THE S&P 500 INDEX AND A PEER GROUP**
 
<TABLE>
<CAPTION>
      MEASUREMENT PERIOD         LIBERTY CORP
    (FISCAL YEAR COVERED)             SC            S&P 500       PEER GROUP
<S>                              <C>             <C>             <C>
1988                                       100             100             100
1989                                       123             132             130
1990                                       119             128             116
1991                                       131             166             158
1992                                       170             179             205
1993                                       149             197             214
</TABLE>
 
           Assumes $100 invested on December 31, 1988 in Liberty Common Stock,
           S&P 500 Index and Peer Group.
 
            * Total return assumes reinvestment of dividends.
           ** Fiscal year ending December 31.
 
     The Peer Group selected by Liberty for the above performance graph is a
combination of two industry groups, 64% life insurance and 36% broadcasting. The
weighting determination of insurance and broadcasting companies used in the Peer
Group was based on a measure of both cash flow and revenues. Companies included
in the Peer Group are American General Corporation, American National Insurance
Company, Aon Corporation, Capital Holding Corporation, Gannett Co., Inc., Home
Beneficial Corporation, Independent Insurance Group, Inc., Jefferson-Pilot
Corporation, Lee Enterprises, Inc., Liberty, Meredith Corporation, Park
Communications, Inc., Protective Life Corporation, Pulitzer Publishing Company,
Times Mirror Company, Torchmark Corporation, and USLIFE Corporation.
 
                                       12
<PAGE>   16
 
PRINCIPAL HOLDERS OF VOTING SECURITIES
 
     The following table shows as of January 31, 1994, the shares of Liberty
Common Stock beneficially owned (as that term is defined by Rule 13d-3 issued by
the SEC under the Securities Exchange Act of 1934) by all persons who
beneficially own more than 5% of the shares of such stock. Hayne Hipp is the son
of Francis M. Hipp. Jane Gage Hipp Caulder, Mary Ladson Hipp Haddow, Edward F.
Hipp, H. Neel Hipp, Jr. and William F. Hipp are brothers and sisters.
 
<TABLE>
<CAPTION>
                                                        NATURE AND AMOUNT OF
                                                        BENEFICIAL OWNERSHIP
                                         --------------------------------------------------
                                         SOLE VOTING       SHARED VOTING          TOTAL        PERCENTAGE
                                           AND/OR             AND/OR              SHARES           OF
                                         INVESTMENT         INVESTMENT         BENEFICIALLY   OUTSTANDING
          NAME AND ADDRESS(1)             POWER(2)           POWER(3)             OWNED       COMMON STOCK
- ---------------------------------------  -----------       -------------       ------------   ------------
<S>                                      <C>               <C>                 <C>            <C>
Jane Gage Hipp Caulder
Travelers Rest, SC.....................     163,867          1,382,240(4)         1,546,107        7.93%
Gabelli Funds, Inc.
One Corporate Center
Rye, NY 10580-1434.....................   1,021,352(5)         380,500(5)         1,401,852        7.19%
Mary Ladson Hipp Haddow
Atlanta, GA............................     138,341(6)       1,441,967(7)         1,580,308        8.10%
Edward F. Hipp
Hendersonville, NC.....................     150,823          1,376,283(8)         1,527,106        7.83%
Francis M. Hipp
Greenville, SC.........................     644,508          1,431,648(9)         2,076,156       10.65%
H. Neel Hipp, Jr.
Greenville, SC.........................      96,562(10)      1,560,656(11)        1,657,218        8.50%
Hayne Hipp
Greenville, SC.........................     486,845(12)      1,986,336(13)        2,473,181       12.69%
William F. Hipp
Atlanta, GA............................     119,734(14)      1,504,256(15)        1,623,990        8.33%
Frances M. McCreery
Chagrin Falls, OH......................   1,085,508(16)         13,600(17)        1,099,108        5.64%
William R. Patterson
999 Peachtree Street, NE
Atlanta, GA 30309-3996.................         -0-          2,167,190            2,167,190       11.11%
South Carolina National Bank
Trust Department
1426 Main Street
Columbia, SC 29226.....................     140,117(18)      1,159,869(19)        1,299,986        6.67%
                                         -----------       -------------       ------------      ------
     ADJUSTED TOTALS(20)...............   4,047,657          5,014,749            9,062,406       46.47%
</TABLE>
 
- ---------------
 
 (1) The mailing address for the individuals listed above, with the exception of
     Mr. Patterson, Gabelli Funds, Inc. and South Carolina National Bank, is
     P.O. Box 789, Greenville, South Carolina 29602.
 (2) Except as otherwise indicated in these Notes, each person has sole voting
     and investment power with respect to the designated shares.
 (3) Shares shown in this column are included in the totals for more than one
     person as follows: (a) Francis M. Hipp shares voting and investment power
     with Hayne Hipp and other persons with
 
                                       13
<PAGE>   17
 
     respect to 1,401,572 shares; (b) Francis M. Hipp shares voting and
     investment power with H. Neel Hipp, Jr. and another individual with respect
     to 10,344 shares; (c) Francis M. Hipp shares voting and investment power
     with William R. Patterson and other persons with respect to 416,000 shares;
     (d) Jane Gage Hipp Caulder, Mary Ladson Hipp Haddow, Edward F. Hipp, H,
     Neel Hipp, Jr. and William F. Hipp share voting and investment power with
     William R. Patterson and each other with respect to 1,373,392 shares; (e)
     Jane Gage Hipp Caulder, Mary Ladson Hipp Haddow, Edward F. Hipp, H. Neel
     Hipp, Jr. and William F. Hipp share voting and investment power with each
     other and another individual with respect to 270,000 shares; (f) H. Neel
     Hipp, Jr. shares voting and investment power with William F. Hipp and
     another individual with respect to 63,310 shares; and (g) South Carolina
     National Bank shares investment power with each of the individuals named in
     (a) through (c) and other persons with respect to 1,140,119 shares and
     voting power with respect to 110,227 shares. Except as otherwise indicated
     in these Notes, both voting and investment power are shared with respect to
     the shares designated in this column.
 (4) Includes 5,356 shares held of record by her husband or by or for her minor
     children and 4,160 shares held in trust for the benefit of her children of
     which her husband serves as Co-Trustee. Jane Gage Hipp Caulder disclaims
     beneficial ownership of the 6,325 shares held by her husband and in trust
     for her children.
 (5) Amendment No. 13 to Schedule 13D filed with the SEC on December 15, 1992,
     reflects that Gabelli Funds, Inc. owns 1,401,852 shares, including 964,552
     shares for which sole voting power is held, 1,021,352 shares for which sole
     investment power is held and 380,500 shares for which no voting and shared
     investment power is held.
 (6) Includes 2,200 shares held in trust for the benefit of her children of
     which Mary Ladson Hipp Haddow serves as sole Trustee.
 (7) Includes 1,568 shares held jointly with her husband, 54,617 shares held of
     record by her husband or by or for her minor children and 17,842 shares
     held in trust for the benefit of her children of which her husband serves
     as Co-Trustee. Mary Ladson Hipp Haddow disclaims beneficial ownership of
     the 32,413 shares held by her husband and in trust for her children.
 (8) Includes 4,571 shares held of record by his wife or by or for his minor
     children and 4,700 shares held in trust for the benefit of his children of
     which his wife serves as Co-Trustee. Edward F. Hipp disclaims beneficial
     ownership of these shares.
 (9) Includes 19,732 shares held of record by his wife, including 1,400 shares
     held by her as custodian. Francis M. Hipp disclaims beneficial ownership of
     these shares.
(10) Includes options to purchase 14,000 shares currently exercisable under
     Liberty's Performance Incentive Compensation Program and 7,567 restricted
     shares as to which he has sole voting but no investment power.
(11) Includes 75,147 shares held of record by his wife or by or for his minor
     children. H. Neel Hipp, Jr. disclaims beneficial ownership of these shares.
(12) Includes 92,800 restricted shares as to which he has sole voting power but
     no investment power and 211,789 shares held in trust for the benefit of
     charity and/or family and non-family members of which Hayne Hipp serves as
     sole Trustee.
(13) Includes 45,178 shares held of record by his wife or by or for his child,
     29,357 shares held in trust for the benefit of his children and/or charity
     of which his wife serves as Co-Trustee and 3,858 shares held by him as
     custodian.
(14) Includes 1,740 shares held in trust for the benefit of his children of
     which William F. Hipp serves as sole Trustee.
(15) Includes 59,135 shares held of record by his wife or by or for his minor
     children and 14,131 shares held in trust for the benefit of his children of
     which his wife serves as Co-Trustee. William F. Hipp disclaims beneficial
     ownership of these shares.
(16) Includes 100,000 shares held in trust for her benefit and for the benefit
     of family members of which Frances M. McCreery serves as sole Trustee.
 
                                       14
<PAGE>   18
 
(17) Includes 800 shares held of record by her husband. Frances M. McCreery
     disclaims beneficial ownership of these shares.
(18) Includes 140,117 shares for which sole voting power is held and 114,822
     shares for which sole investment power is held.
(19) Includes 143,507 shares for which shared voting power is held and 1,159,869
     shares for which shared investment power is held (including 3,280 shares
     reported in "Sole Investment Power" column).
(20) Adjusts for the overlap of beneficial ownership described in Note 3.
 
SECURITY OWNERSHIP OF MANAGEMENT
 
     The following table shows the shares of Liberty Common Stock owned
beneficially (as that term is defined by Rule 13d-3 issued by the SEC under the
Securities Exchange Act of 1934), unless otherwise indicated, by each Director
and nominee and by all executive officers and Directors of Liberty as a group on
January 31, 1994.
 
<TABLE>
<CAPTION>
                                                                                     PERCENTAGE OF
                                                            NUMBER OF SHARES       OUTSTANDING SHARES
                       SHAREHOLDER                          OF COMMON STOCK         OF COMMON STOCK
- ----------------------------------------------------------  ----------------       ------------------
<S>                                                         <C>                    <C>
Rufus C. Barkley, Jr......................................         10,248(2)                .05%
Edward E. Crutchfield, Jr.................................          2,000                   .01%
Barry L. Edwards..........................................         88,674(3)                .45%
Lawrence M. Gressette, Jr.................................              0                   .00%
Francis M. Hipp...........................................      2,076,156(4)              10.65%
Hayne Hipp................................................      2,473,181(5)              12.69%
W. W. Johnson.............................................            800                   .00%
James F. Kane.............................................          1,300                   .01%
William S. Lee............................................            800                   .00%
James G. Lindley..........................................            400                   .00%
William O. McCoy..........................................          1,400                   .01%
Buck Mickel...............................................          8,000                   .04%
John H. Mullin, III.......................................          2,600(6)                .01%
Ralph L. Ogden............................................         87,873(7)                .45%
Benjamin F. Payton........................................            200                   .00%
J. Thurston Roach.........................................          2,000                   .01%
Porter B. Rose............................................         58,493(8)                .30%
James R. Sefert...........................................         22,000                   .11%
Robert S. Small...........................................         17,000                   .09%
John A. Warren............................................          4,000                   .02%
All Directors, Nominees for Director and
  Executive Officers as a Group (24 persons)(9)...........      3,013,072(10)             15.45%
</TABLE>
 
- ---------------
 
 (1) None of the Directors and executive officers is the beneficial owner of any
     equity securities of any of Liberty's subsidiaries. Except as otherwise
     indicated in these Notes, each of the individuals named above has sole
     voting and investment power with respect to the shares listed for such
     person.
 (2) Includes 400 shares held of record by his wife and 3,708 shares held by a
     partnership of which a trust established for the benefit of his mother and
     of which he serves as Co-Trustee is a general partner. Rufus C. Barkley,
     Jr. disclaims beneficial ownership of these areas.
 (3) Includes 100 shares held jointly with his wife, 2,124 shares held of record
     for his minor children, options to purchase 2,000 shares currently
     exercisable under Liberty's Performance Incentive Compensation Program and
     23,731 restricted shares as to which he has sole voting power but no
     investment power.
 
                                       15
<PAGE>   19
 
 (4) See "Principal Holders of Voting Securities" table and Notes 3 and 9
     thereto for a more complete description of the nature and amount of
     beneficial ownership by Francis M. Hipp.
 (5) See "Principal Holders of Voting Securities" table and Notes 3, 12 and 13
     thereto for a more complete description of the nature and amount of
     beneficial ownership by Hayne Hipp.
 (6) Includes 600 shares held in trust for the benefit of his children of which
     John H. Mullin, III serves as Co-Trustee.
 (7) Includes 1,434 shares held jointly with his wife, options to purchase
     20,000 shares currently exercisable under Liberty's Performance Incentive
     Compensation Program and 24,265 restricted shares as to which he has sole
     voting power but no investment power.
 (8) Includes options to purchase 7,000 shares currently exercisable under
     Liberty's Performance Incentive Compensation Program and 22,693 restricted
     shares as to which he has sole voting power but no investment power.
 (9) Adjusts for the overlap of beneficial ownership described in the table
     referred to in Notes 4 and 5.
(10) Includes options to purchase 70,800 shares currently exercisable under
     Liberty's Performance Incentive Compensation Program and 216,106 restricted
     shares as to which they have sole voting power but no investment power.
 
ITEM 2.  RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     Subject to shareholder ratification, the Board of Directors has appointed
the firm of Ernst & Young as independent public accountants for the year 1994.
The appointment was made upon the recommendation of the Audit Committee, which
is composed of Directors who are not officers or otherwise employees of Liberty.
 
     If the shareholders do not ratify the selection of Ernst & Young, the
selection of independent certified public accountants will be reconsidered and
made by the Board of Directors. It is understood that even if the selection is
ratified, the Board of Directors, in its discretion, may direct the appointment
of a new independent accounting firm at any time during the year if the Board
feels that such a change would be in the best interests of the Company and its
shareholders.
 
     The appointment of the firm of Ernst & Young as independent public
accountants for Liberty was ratified by the shareholders at Liberty's last
Annual Meeting. Representatives of the firm are expected to be present at the
Annual Meeting of Shareholders and will be available to respond to appropriate
questions and will have the opportunity to make a statement should they so
desire. Management recommends that the shareholders vote "FOR" such
ratification.
 
SHAREHOLDERS' PROPOSALS
 
     Shareholders' proposals must be received at the Company's above stated
address on or before December 15, 1994 to be considered for inclusion in the
proxy statement for the 1995 Annual Meeting.
 
                                       16
<PAGE>   20
 
OTHER MATTERS
 
     The management of Liberty knows of no business to be presented at the
meeting other than the two items specified above. If other matters are duly
presented for action, it is the intention of the persons named in the enclosed
proxy to vote on such matters in accordance with their judgment.
 
                                          MARTHA G. WILLIAMS
                                          Vice President, General Counsel
                                            & Secretary
 
Greenville, South Carolina
March 31, 1994
 
                                       17
<PAGE>   21
 
PROXY                                                                      PROXY
 
                            THE LIBERTY CORPORATION
 
         This Proxy is solicited on behalf of the Board of Directors of the
                                  Corporation.
 
    The undersigned hereby appoints Sophia G. Vergas and R. David Black, or
either them, as proxies, with full power of substitution, to represent the
undersigned at the 1994 Annual Meeting of Shareholders of The Liberty
Corporation ("Liberty") to be held at 10:30 a.m. on May 3, 1994, at The Liberty
Corporation Headquarters Building, Wade Hampton Boulevard, Greenville, South
Carolina, and any adjournment thereof, and to vote all the shares of Liberty
stock which the undersigned would be entitled to vote, if personally present.
 
1. ELECTION OF DIRECTORS:
 
<TABLE>
    <S>                                                         <C>
    / / FOR ALL 5 NOMINEES listed below                         / / WITHHOLD AUTHORITY to vote for all
       (except as marked to the contrary below)                    nominees listed below
</TABLE>
 
  Lawrence M. Gressette, Jr., Francis M. Hipp, Hayne Hipp, Buck Mickel and J.
                                 Thurston Roach
 
(INSTRUCTION:  To withhold authority to vote for any individual nominee, write
that nominee's name on the space provided.)
 
- --------------------------------------------------------------------------------
 
2. Proposal to approve the appointment of Ernst & Young as independent public
   accountants for Liberty.
 
          / / FOR          / / AGAINST          / / ABSTAIN
 
3. In their discretion, the Proxies are authorized to vote upon such other
   business as may properly come before said meeting.
 
 PLEASE SIGN ON REVERSE SIDE AND RETURN IN THE ENCLOSED POSTAGE PAID ENVELOPE.
 
    THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AT THE MEETING IN
ACCORDANCE WITH INSTRUCTIONS CONTAINED HEREIN. IN THE ABSENCE OF SUCH
INSTRUCTIONS, THIS PROXY WILL BE VOTED IN FAVOR OF ALL THE FOREGOING PROPOSALS.
 
                                                            SHARES
                                              Date                        , 1994
                                                  ------------------------
 
                                              ----------------------------------
                                                          Signature
 
                                              ----------------------------------
                                                          Signature
 
                                              (Please sign your name exactly as
                                              it appears hereon. Executors,
                                              administrators, guardians,
                                              officers of corporations, and
                                              others signing in a fiduciary
                                              capacity should state their full
                                              titles as such.)


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