LIBERTY CORP
10-K405, 1996-04-01
LIFE INSURANCE
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<PAGE>   1



                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549

                                   FORM 10-K


(Mark One)
[X]    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
       ACT OF 1934
             For the fiscal year ended December 31, 1995
                                       -----------------
                                       OR
[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934
            For the transition period from                 to
                                           ----------------   -----------------

Commission File Number  1-5846
                      ----------

                            THE LIBERTY CORPORATION
- --------------------------------------------------------------------------------
            (Exact name of Registrant as specified in its charter)


          South Carolina                                         57-0507055
- --------------------------------------                     ---------------------
   (State or other jurisdiction of                            (I.R.S. Employer
   incorporation or organization)                            Identification No.)


     Post Office Box 789, Wade Hampton Boulevard, Greenville, S. C. 29602
- --------------------------------------------------------------------------------
        (Address of principal executive offices)              (Zip Code)

     Registrant's telephone number, including area code   (864) 609-8436
                                                        -------------------

Securities registered pursuant to Section 12(b) of the Act:

<TABLE>
<CAPTION>

                                                                                              Name of Each Exchange   
                      Title of Each Class                                                      on Which Registered    
- --------------------------------------------------------------------                         -----------------------  
<S>                                                                                          <C>                      
Common Stock, no par value per share                                                         New York Stock Exchange  
Rights to Purchase Series A Participating Cumulative Preferred Stock                         New York Stock Exchange  
</TABLE>

     Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to the
filing requirements for the past 90 days.     Yes   X      No
                                                  ------     ------

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K.    X
                 ------

     The aggregate market value of the voting stock held by non-affiliates of
the Registrant as of March 15, 1996:


        Common Stock, No Par Value                            $663,003,165
        --------------------------                            ------------

The number of shares outstanding of each of Registrant's classes of common 
stock as of March 15, 1996:

        Common Stock, No Par Value                              20,091,005
        --------------------------                            ------------

DOCUMENTS INCORPORATED BY REFERENCE

     Portions of The Liberty Corporation Annual Report to Shareholders for the
year ended December 31, 1995 are incorporated into Part II, Items 5, 6, 7, and
8 by reference.

     Portions of The Liberty Corporation Proxy Statement for the Annual Meeting
of Shareholders on May 7, 1996 are incorporated into Part III, Items 10, 11,
12, and 13 by reference.

     This report is comprised of pages 1 through 80.  The exhibit index is on
page 27.

<PAGE>   2


                                     PART I

ITEM 1. BUSINESS

GENERAL
     The Registrant, The Liberty Corporation ("Liberty" or "the Company") is a
holding company engaged through its subsidiaries primarily in the life
insurance and television broadcasting businesses.

     The Company's primary insurance subsidiaries are Liberty Life Insurance
Company ("Liberty Life") and Pierce National Life Insurance Company ("Pierce
National").  During 1995, the insurance operations owned by North American
National Corporation ("North American") an insurance holding company acquired
by Liberty in 1994, were merged into Pierce National.  The insurance
subsidiaries of North American consisted of Pan Western Life Insurance Company
("Pan Western"), Brookings International Life Insurance Company ("Brookings"),
and Howard Life Insurance Company ("Howard").  In November 1995, American
Funeral Assurance Company ("American Funeral"), acquired in 1994, was merged
into Pierce National.  Together, the insurance subsidiaries offer a diverse
portfolio of individual life and health insurance products.   In addition to
Liberty Life and Pierce National, Liberty Insurance Services Corporation
("Liberty Insurance Services") provides home office support services for
unaffiliated life and health insurance companies, as well as for some of the
Company's insurance operations.  Other subsidiaries of the Company provide
investment advisory services to the Company's insurance subsidiaries and
unaffiliated insurance companies, and property development and management
services to the Company.

     The Company's television broadcasting subsidiary, Cosmos Broadcasting
Corporation ("Cosmos"), currently owns and operates eight network affiliated
television stations, with the most recent acquisition, WLOX-TV in Biloxi,
Mississippi, being acquired in February 1995.

STRATEGY; RECENT DEVELOPMENTS

     The Company's principal strategy is to grow internally and through
selective acquisitions, while maintaining its emphasis on cost controls.  The
Company's operations are generally focused in niche markets where Liberty
believes it has the products and expertise to serve the market better than its
competitors.

     Liberty will continue to seek opportunities to acquire insurance companies
and blocks of business that complement or fit with the Company's existing
marketing divisions and product lines.  The Company's acquisition strategy has
focused on both home service and pre-need businesses.  Home service business
represents the Company's primary core business, whereas the pre-need business
is a relatively new line of business for the Company.  The Company largely
entered the pre-need business with the acquisition of Pierce National in July
1992. The 1994 pre-need acquisitions significantly strengthened the Company's
market position in the pre-need market, which provides life insurance products
to pre-fund funeral services.  The Company believes that the pre-need business
has favorable demographics which can provide attractive future premium and
earnings growth.  During 1995, the Company completed the consolidation of all
of the recently acquired pre-need companies into Pierce National.  In
conjunction with the consolidation, the Company introduced what it believes to
be the most comprehensive pre-need product portfolio in the industry.  The
product portfolio is marketed under the brand name FamilySide.

     Management's philosophy regarding broadcasting acquisitions is to make
selective acquisitions in local markets where it can be among the dominant
television stations.

     The following page summarizes the Company's acquisitions since 1992.


                                       2


<PAGE>   3

<TABLE>
<CAPTION>
                                                                                    Annual Premiums
INSURANCE ACQUISITIONS                                          Date                   Acquired
- -----------------------------------------------------------------------------------------------------
<S>                                                          <C>                   <C>
Acquisition of Pierce National Life Insurance Company, a     July 1992             $31 million (1)       
California based provider of pre-need life insurance                               (includes $6          
                                                                                    million of single    
                                                                                    pay premiums)        

Acquisition of Magnolia Financial Corporation and its        October 1992           $15 million (1)    
subsidiary, Magnolia Life Insurance Company, a Louisiana                                               
based provider of primarily home service life insurance                                                  
                                                                                                         
Acquisition of assets and block of insurance business        April 1993             $7 million (2)       
from Estate Assurance Company, a Louisiana                                          (includes $6         
based provider of pre-need life insurance                                           million of single    
                                                                                    pay premiums)        
                                                                                                         
Acquisition of North American National Corporation and its   February 1994          $24 million (3)      
subsidiaries, an Ohio based holding company with insurance                          (includes $5         
subsidiaries based in Ohio, Colorado and South Dakota that                          million of single    
provide primarily pre-need and other ordinary life                                  pay premiums)        
insurance and accident and health insurance                                                              
                                                                                                         
Acquisition of American Funeral Assurance Company, a         February 1994          $59 million (3)      
Mississippi based provider of primarily pre-need life                               (includes $44        
insurance                                                                           million of single    
                                                                                    pay premiums)        
                                                                                                         
Acquisition of State National Capital Corporation and its    April 1994             $10 million (3)      
subsidiaries, a Louisiana based provider of primarily                                                    
home service life insurance                                                                              
</TABLE>

(1)  Represents amount of annualized premiums acquired at the time of
     acquisition.
(2)  Represents amount of annual premiums reported by the selling company in
     its 1992 annual financial statements filed under applicable statutory
     requirements.
(3)  Represents amount of annual premiums reported by the selling company in
     its 1993 annual financial statements filed under applicable statutory
     requirements.


BROADCASTING ACQUISITION

     On February 28, 1995, the Company completed the acquisition of WLOX-TV in
Biloxi, Mississippi, bringing to eight the total number of television stations
in Cosmos.  The purchase price of $40.1 million was funded with a combination
of redeemable preferred stock, cash and a note payable.  WLOX is an ABC
affiliate that carries strong local news and is the top station in its market.


                                       3

<PAGE>   4

INSURANCE OPERATIONS

     LIBERTY LIFE.  Liberty Life is a stock life insurance company engaged in
the business of writing a broad range of individual life insurance policies and
accident and health insurance policies.  Liberty Life is ranked 131st, based on
ordinary life insurance in force among approximately 1,200 United States life
insurance companies, according to data provided by A.M. Best Company.  While
Liberty Life is licensed in forty-nine states, and the District of Columbia,
its focus has been the Southeast.  For 1995, the largest percentages of its
premium income were from South Carolina (28%), North Carolina (21%), Louisiana
(7%) and Georgia (4%).  The Company believes that Liberty Life is the largest
provider of home service business in the Carolinas.

     Life insurance and annuity premiums contributed 84% of Liberty Life's
total premiums in 1995, 83% in 1994 and 79% in 1993.  Accident and health
insurance premiums contributed the remainder.

     In 1994, the Company decided to cease sales of its products through its
general agency distribution system due to the absence of critical volume.
Premiums and policy charges from the general agency division represented
approximately 2% of the Company's total premiums and policy charges when the
decision to cease sales in this division was made.

     Liberty Life continues to market its insurance products through its Home
Service and Mortgage Protection divisions.  At December 31, 1995, Liberty Life
had approximately 500 employees in its home office in Greenville.

     HOME SERVICE DIVISION.  The Home Service Division is Liberty Life's
largest division, contributing 69% of Liberty Life's premiums in 1995.  Home
Service agents of Liberty Life sell primarily individual life, including
universal life and interest-sensitive whole life products, as well as health
insurance.  As of December 1995, the Company had approximately 1,300 agents,
managers and support staff in this division operating out of 50 district
offices.  These agents periodically visit the insureds' homes and businesses to
collect premiums.  Although the Company has broadened this division's area of
concentration beyond the Carolinas, principally through strategic acquisitions,
the Company has maintained a regional focus for its home service business on
the Southeast.

     MORTGAGE PROTECTION DIVISION.  The Mortgage Protection Division
contributed 26% of Liberty Life's premiums in 1995.  The Mortgage Protection
Division sells decreasing term life insurance designed to extinguish the unpaid
portion of a residential mortgage upon the death of the insured.  This division
also sells accidental death, disability income and credit life insurance.  A
staff of full-time representatives and independent brokers offer these products
through more than 1,000 financial institutions located throughout the United
States.  The Company supports the marketing of these products through direct
mail and phone solicitations.

     PIERCE NATIONAL.  Pierce National provides life insurance products which
pre-fund funeral services, referred to as pre-need policies.  Pierce National,
a stock life insurance company acquired in July 1992, is domiciled in
California, but its principal executive and administrative offices are in
Greenville, South Carolina.  Pre-need policies consist primarily of ordinary
life insurance policies for which the premiums are paid in a single payment at
the outset or primarily over a three, five or ten-year period.  In April 1993,
Pierce National acquired through coinsurance all of the ordinary life
insurance, representing pre-need life insurance, of Estate Assurance Company,
effective as of January 1, 1993.  In 1994, Liberty acquired North American
National Corporation, an insurance holding company, and American Funeral.  As
previously mentioned, the insurance subsidiaries of North American and American
Funeral were merged into Pierce National during 1995.

     Pierce National is currently licensed in forty-one states, the District of
Columbia, and ten Canadian provinces.  The current plan is to seek licensure in
the majority of the remaining states and the province of Quebec.  The largest
percentages of premium income for 1995 came from Canada (14%), Mississippi
(10%) and California (8%).


                                       4

<PAGE>   5

     At December 31, 1995, the Pierce National employed approximately 30 people
in its home office in Greenville who perform marketing, administrative and
clerical duties.  Policy administration for Pierce National is carried out by
Liberty Insurance Services who employs approximately 85 people in this area.

     PREMIUM BREAKDOWN.  The following table sets forth the insurance premiums
and policy charges for Liberty Life's marketing and distribution divisions and
Pierce National for the years ended December 31.

<TABLE>
<CAPTION>

(In 000's)                  1995      1994      1993
- ------------------------------------------------------
<S>                       <C>       <C>       <C>
Liberty Life
Home Service              $138,714  $136,187  $137,919
Mortgage Protection         53,105    49,985    54,058
General Agency Marketing     5,966     6,143     5,906
Other                        3,235     1,384     1,670
- ------------------------------------------------------
                           201,020   193,699   199,553

Pierce National            130,350   122,090    51,369
- ------------------------------------------------------
Total                     $331,370  $315,789  $250,922
- ------------------------------------------------------
</TABLE>

     UNDERWRITING PRACTICES.  Liberty Life's underwriting practices for
ordinary life insurance require medical examinations for applicants over age 60
or for policies in excess of certain prescribed face amounts.  In accordance
with the general practice in the life insurance industry, Liberty Life writes
life insurance on substandard risks at increased premium rates.  Generally,
home service life insurance for non-universal life products is written for
amounts under $5,000 and typically no medical examination is required.
Mortgage protection life insurance is usually written without medical
examination.  Substantially all pre-need policies are written for amounts under
$5,000, and no medical examination is required unless the applicant requests a
preferred rate.

     REINSURANCE.  The Company's insurance subsidiaries use reinsurance in two
distinct ways:  first, as a risk management tool in the normal course of
business and second, in isolated strategic transactions to effectively buy or
sell blocks of in force business.  The Company has ceded $4.6 billion (21%) of
its $21.4 billion insurance in force to other companies; however, the Company's
insurance subsidiaries remain liable with respect to reinsurance ceded should
any reinsurer be unable to meet the obligations it has or will assume.

     For the years ended December 31, 1995, 1994 and 1993, Liberty had ceded
life insurance premiums of $27.8 million, $26.4 million, and $26.1 million,
respectively.  Accident and health premiums ceded made up the remainder of
ceded premiums which were $6.9 million, $3.7 million, and $3.5 million for the
years ended December 31, 1995, 1994 and 1993, respectively.

     RISK MANAGEMENT REINSURANCE TRANSACTIONS.  Liberty Life reinsures with
other insurance companies portions of the life insurance it writes in order to
limit its exposure on large or substandard risks.  The maximum amount of life
insurance that Liberty Life will retain on any life is $300,000, plus an
additional $50,000 in the event of accidental death. This maximum is reduced
for higher ages and for special classes of risks.  The maximum amount of life
insurance Pierce National will retain on any life is $50,000.  Insurance in
excess of the retention limit is either automatically ceded under reinsurance
agreements or is reinsured on an individually agreed basis with other insurance
companies.  Liberty Life has ceded a significant portion of its risks on
accidental death and disability coverage to other insurance companies.  Liberty
Life and Pierce National also have coverage for catastrophic accidents.  At
December 31, 1995, Liberty Life and Pierce National had ceded, in the normal
course of business, portions of their risks to a number of other insurance
companies.

     STRATEGIC REINSURANCE TRANSACTIONS.  In 1991, 80% or $3.2 billion face
amount of Liberty Life's General Agency Marketing Division net insurance in
force was coinsured with Life Reassurance Corporation ("Life Re").  The
original agreement with Life Re provided for the coinsurance of 50% of this
division's insurance in force issued after 1991.  Effective July 1, 1995, the
amount coinsured on policies written after December 31, 1991, was increased to
80%.  The

                                       5
<PAGE>   6

total face value of amounts ceded to Life Re at December 31, 1995 was $2.9
billion.  Under terms of the agreement, assets supporting the business ceded
are required to be held in escrow.

     In order to facilitate the 1991 acquisition through reinsurance of a block
of business from Kentucky Central Life Insurance Company, Liberty Life
coinsured 50% of its home service traditional life insurance business with
Lincoln National Life Reinsurance Company.  The Lincoln National reinsurance
has been accounted for under generally accepted accounting principles as
financial reinsurance.  The reinsurance contract contains an escrow agreement
that requires assets equal to the reserves reinsured, as determined under
statutory accounting principles, be held in escrow for the benefit of this
block of business.

     The Company uses assumption reinsurance to effectively acquire blocks of
in force business by acting as the "reinsurer" for other insurance companies.
For instance, the Company acquired the Kentucky Central and Estate Assurance
blocks in this manner.

     OPERATIONS.  The administrative functions of underwriting and issuing new
policies, and the ongoing servicing and claims settlement of in force policies,
are centralized at the home office in Greenville, South Carolina.  In acquiring
additional blocks of insurance business, the Company's strategy is to integrate
the administrative functions into its existing operations, either directly or
through Liberty Insurance Services, as soon as practical after the effective
date of the acquisition.  The Company believes that this centralization permits
economies of scale and promotes greater cost efficiencies.

     The Company's insurance operation services approximately 3.0 million
policies representing $21.4 billion of life insurance in force, of which $4.6
billion of insurance in force has been ceded to other companies. Approximately
200,000 policies representing $3.0 billion of life insurance in force were
issued during 1995.  The Company intends to continue its focus on reducing the
unit costs of administrative services by increasing the volume of business
through acquisitions of blocks of business similar in nature to its existing
business, by internal growth in those businesses, and by investing in
up-to-date technology to further improve efficiency in its operations.

     LIBERTY INSURANCE SERVICES.  Liberty Insurance Services provides a wide
range of home office support services to unaffiliated life and health insurance
companies on a fee basis, as well as to the Company's insurance subsidiaries.
These services include underwriting, preparation of policies, accounting,
customer service and claims processing and adjudication and can be tailored to
support the special features of insurance products offered by other companies
that desire these services. The Company's strategy is to target (i) insurance
companies that have closed blocks of business that are expensive to administer,
(ii) insurance companies that have start-up or new product lines requiring new
support levels, (iii) small to midsize insurance companies that cannot justify
large investments in home office technology, and (iv) insurance companies
acquired by financial investors lacking experience in providing home office
support.  Liberty Insurance Services believes that its economies of scale will
permit its customers to reduce their home office support costs and focus
resources on marketing their insurance products.

     Beginning in 1996, the operations of Liberty Insurance Services are
expected to be combined in a joint venture with Continuum Administrative
Services Company, the third party administrative arm of The Continuum Company.
The joint venture, operating under the name of ALLIANCE-ONE Services, LP, will
be the largest third party administrator of life insurance business in the
United States.  Liberty will have a 40% ownership interest in the joint
venture.

     INSURANCE COMPETITION AND RATINGS  The Company's insurance subsidiaries
compete with numerous United States and Canadian insurance companies, some of
which have greater financial resources, broader product lines and larger
staffs.  In addition, banks and savings and loan associations in some
jurisdictions compete with the Company's insurance subsidiaries for sales of
life insurance products, and the insurance subsidiaries compete with banks,
investment advisors, mutual funds and other financial entities to attract
investment funds generally.

     Competition in the home service business is largely regional or local,
highly dependent on the quality of the local management, and is less price
competitive than other insurance markets.  The home service business involves
frequent contacts by agents with their customers.  Liberty emphasizes to its
agents the importance of taking advantage of these contacts to establish
personal relationships which the Company believes add stability to its home
service business.


                                       6

<PAGE>   7

     The Company believes that competition in the pre-need market is national
and, therefore, has expanded the market of its pre-need business.  The Company
intends to capitalize on its affinity marketing expertise gained in the
mortgage protection insurance business by targeting national chains of funeral
homes and by supplementing this effort with direct marketing and telemarketing
campaigns.

     The Company currently believes that it ranks third nationally in mortgage
protection insurance with an estimated 13% market share.  Slightly over 85% of
the mortgage protection market share is believed to be held by four companies
and 40% of the market is held by the market leader.

     Various independent companies issue ratings assessing the ability of
insurance companies to meet their policyholder and other contractual
obligations, as well as assessing the overall financial performance and
strength of companies.  The most widely used ratings are those prepared and
published by A.M. Best Company, Inc.  Ratings by A.M. Best range from "A++"
(Superior) to "F" (In Liquidation).  In the Best's Rating Monitor published
March, 11, 1996, Liberty Life was rated "A" (Excellent) and Pierce National was
rated "B++" (Very Good).  Liberty Life also has a current claims-paying rating
of "AA" (Very High) by Duff & Phelps Credit Rating Co.  The rating agencies
base their ratings on information provided by the insurer and their own
analysis, studies and assumptions.  The ratings apply only to the specific
company rated and do not extend to The Liberty Corporation as a whole, nor are
the ratings a recommendation to buy, sell or hold securities.  The agencies can
change or withdraw their published ratings at any time the agency deems
circumstances warrant a change.  Should Liberty Life's or Pierce National's
rating be downgraded, sales of their products and persistency of the existing
in-force business could be adversely affected.  Insurance company ratings are
generally considered to be more important in the annuity and general agency
markets, neither of which are major markets for Liberty Life or Pierce
National.

     INSURANCE REGULATION.  Like other insurance companies, the Company's
insurance subsidiaries are subject to regulation and supervision by the state
or other insurance department of each jurisdiction in which they are licensed
to do business.  These supervisory agencies have broad administrative powers
relating to the granting and revocation of licenses to transact business, the
licensing of agents, the approval of policy forms, reserve requirements and the
form and content of required statutory basis financial statements.  As to its
investments, each of the Company's insurance subsidiaries must meet the
standards and tests established by the National Association of Insurance
Commissioners (the "NAIC") and, in particular, the investment laws and
regulations of the states in which each subsidiary is domiciled.  All states
and jurisdictions (including the Canadian provinces where Pierce National is
also licensed) have their own statutes and regulations, which vary in certain
respects.  However, the NAIC Model Act and regulations have tended to make the
various states' regulation more uniform.  The insurance companies are also
subject to laws in most states that require solvent life insurance companies to
pay guaranty fund assessments to protect the interests of policyholders of
insolvent life insurance companies.

     The  NAIC and state regulatory authorities require the Asset Valuation
Reserve or "AVR" and the Interest Maintenance Reserve or "IMR" to be
established as a liability on a life insurer's statutory financial statements,
but do not affect financial statements of the Company prepared in accordance
with generally accepted accounting principles.  AVR establishes a statutory
reserve for mortgage loans, equity real estate and joint ventures, as well as
for fixed maturities and common and preferred stock.  AVR generally captures
all realized and unrealized gains and losses on such assets, other than those
resulting from changes in interest rates. IMR captures the net gains or losses
that are realized upon the sale of fixed income securities (bonds, preferred
stocks, mortgage-backed securities and mortgage loans) and that result from
changes in the overall level of interest rates, and amortizes these net
realized gains or losses into income over the remaining life of each investment
sold, thus limiting the ability of an insurer to enhance statutory surplus by
taking gains on fixed income securities.  The IMR and AVR requirements have not
had a material impact on the Company's insurance subsidiaries' surplus nor
Liberty Life's ability to pay dividends to the parent company.

     In recent years the NAIC has approved and recommended to the states for
adoption and implementation several regulatory initiatives designed to decrease
the risk of insolvency of insurance companies in general.  These initiatives
include the implementation of a risk-based capital formula for determining
adequate levels of capital and surplus and further restrictions on an insurance
company's payment of  dividends to its shareholders.  To date, South Carolina
has not adopted the NAIC risk-based capital model act; however, it does require
prior notice to the South Carolina Commissioner of Insurance of dividend
distributions to shareholders, and permits the Commissioner to disapprove or
limit the dividend within 30 days of notice if the dividend or distribution is
deemed an unreasonable strain on surplus.

                                       7


<PAGE>   8


The NAIC risk-based capital model act or similar initiatives may be adopted by
South Carolina or the various states in which Liberty Life and the Company's
other insurance subsidiaries are licensed, but the ultimate content and timing
of any statutes and regulations adopted by the states cannot be determined at
this time.

     Under the NAIC's risk-based capital requirements ("RBC"), insurance
companies must calculate and report information under a risk-based capital
formula in their annual statutory financial statement.  This information is
intended to permit insurance regulators to identify and require remedial action
for inadequately capitalized insurance companies, but is not designed to rank
adequately capitalized companies.  The NAIC requirements provide for four
levels of potential involvement by state regulators for inadequately
capitalized insurance companies, ranging from a requirement for the insurance
company to submit a plan to improve its capital, to regulatory control of the
insurance company.  The RBC ratios for the Company's insurance subsidiaries
significantly exceed the minimum capital requirements at December 31, 1995.

     Another NAIC Model Act limits dividends that may be paid in any calendar
year without regulatory approval to the lesser of (i) 10% of the insurer's
statutory surplus at the prior year-end, or (ii) the statutory net gain from
operations of the insurer (excluding realized capital gains and losses) for the
prior calendar year.  The current South Carolina statutes applicable to Liberty
Life do not conform to the NAIC Model Act (South Carolina limits dividends to
the greater of 10% of statutory surplus or gain from operations).  Under
current South Carolina law, without prior approval from the South Carolina
Commissioner of Insurance, dividend payments from Liberty Life to the Company
are limited to the greater of the prior year's statutory gain from operations
or 10% of the prior year's statutory surplus.  The maximum allowable dividend
that can be paid in 1996 without approval from the South Carolina Insurance
Commissioner is $24.8 million. Actual dividends and distributions paid by
Liberty Life were $20.0 million in 1995, $20.3 million in 1994, and $22.0
million in 1993.  Under regulations effective July 1, 1995, the South Carolina
Insurance Department must be notified of all dividends and distributions to
shareholders within five days following the declaration, and at least ten days
prior to the payment of the dividend or distribution, and will have the
authority to limit the amount of any dividends or distributions.  Extraordinary
dividends, defined as distributions that, together with all other distributions
within a 12 month period, exceed the greater of the net gain from operations or
10% of statutory surplus, cannot be made without the approval of the South
Carolina Insurance Department, unless the department has not disapproved the
payment within 30 days following the notice of the declaration.  The current
California statutes applicable to Pierce National limit dividend payments to
the Company to the greater of 10% of statutory surplus or the prior year's net
gain from operations (excluding realized capital gains and losses).  The
maximum allowable dividend that Pierce National can pay during 1996 will be
$5.1 million; however, the Company does not currently plan to seek dividends
from Pierce National during 1996.  During 1995, Pierce National paid $2.6
million in dividends to Liberty.

     In accordance with the rules and practices of the NAIC and in accordance
with state law, every insurance company is generally examined once every three
years by examiners from its state of domicile and from several of the other
states where it is licensed to do business.  Examinations of Liberty Life and
Pierce National for the periods ended December 31, 1994 have been completed and
the reports issued did not indicate any significant areas of concern.

     The Office of the Superintendent of Financial Institutions -- Canada, and
the Canadian provinces regulate and supervise the Canadian operations of Pierce
National in the same manner as the NAIC and the states.  Separate financial
statements are required to meet the Canadian regulatory requirements and a
separate examination is conducted by the Canadian regulatory agencies.

     The Company's insurance subsidiaries are also subject to regulation as an
insurance holding company system under statutes which have been enacted in
their states of domicile and other states in which they are licensed to do
business.  Pursuant to these statutes, Liberty Life and Pierce National are
required to file an annual registration statement with the Office of the
Commissioner of Insurance and to report all material changes or transactions.
In addition, these  statutes restrict the ability of any person to acquire
control (generally presumed at 10% or more) of the outstanding voting
securities of the Company without prior regulatory approval.


                                       8

<PAGE>   9

BROADCASTING OPERATIONS

     Cosmos currently owns and operates the following television stations,
seven of which were ranked No. 1 in their market by the November 1995 Nielsen
ratings.


<TABLE>
<CAPTION>
Station             Primary Market                 Affiliation      VHF/UHF       
- -------             --------------                 -----------      -------       
<S>                 <C>                            <C>              <C>           
WAVE-TV             Louisville, Kentucky           NBC              VHF           
WIS-TV              Columbia, South Carolina       NBC              VHF           
WSFA-TV             Montgomery, Alabama            NBC              VHF           
KPLC-TV             Lake Charles, Louisiana        NBC              VHF           
WTOL-TV             Toledo, Ohio                   CBS              VHF           
KAIT-TV             Jonesboro, Arkansas            ABC              VHF           
WFIE-TV             Evansville, Indiana            NBC              UHF           
WLOX-TV             Biloxi, Mississippi            ABC              VHF           
</TABLE>

     Cosmos has approximately 800 full-time employees and 110 part-time
employees, including its cable sales operations in Columbia, SC, Florence, SC,
Sumter, SC and Frankfort, KY.

     NETWORK AFFILIATES.  Each Cosmos station is affiliated with one of the
major networks - NBC, ABC, CBS.  The affiliation contracts provide that the
network will offer to the affiliated station a variety of network programs,
both sponsored and unsponsored, for which the station has the right of first
refusal against any other television station located in its community.  The
station has the right to reject or accept the programs offered by the network
and also has the right to broadcast programs either produced by the station or
acquired from other sources.  The major networks provide their affiliated
stations with programming and sell the programs, or commercial time during the
programs, to national advertisers.  Each affiliate is compensated by its
network for carrying the network's programs.  That compensation is based on the
local market rating strength of the affiliate and the audience it helps bring
to the network programs.  The major networks typically provide programming for
approximately 90 hours of the approximately 135 hours per week broadcast by
their affiliated stations.

     The NBC affiliation contracts with each of Cosmos' NBC affiliated stations
have been continuously in effect for over thirty-nine years.  Cosmos' CBS and
ABC affiliation contracts have each been continuously in effect for
approximately thirty years.

     SOURCES OF COSMOS' TELEVISION OPERATING REVENUES.  The following table
shows the approximate percentage of Cosmos' gross television operating revenues
by source excluding other income for the three years ended December 31, 1995:

<TABLE>
<CAPTION>

Year ended December 31          1995  1994  1993
- ------------------------------------------------
<S>                              <C>   <C>   <C>
Local and Regional Advertising    60%   57%   60%
National Spot Advertising         28    30    32
Network Compensation               9     7     7
Political Advertising              3     6     1
</TABLE>

     Local and regional advertising is sold by each station's own sales
representatives to local and other non-national advertisers or agencies.
Generally these contracts are short-term, although occasionally longer-term
packages will be sold.  National spot advertising (generally a series of spot
announcements between programs or within the station's own programs) is sold by
the station or its sales representatives directly to agencies representing
national advertisers.  Most of these national sales contracts are also
short-term, often covering spot campaigns running for thirteen weeks or less.
Network compensation is paid by the network to its affiliated stations for
broadcasting network programs that include advertising sold by the network to
agencies representing national advertisers.  Political advertising is generated
by national and local elections, which is by definition very cyclical.


                                       9


<PAGE>   10

     A television station's rates are primarily determined by the estimated
number of television homes it can provide for an advertiser's message.  The
estimates of the total number of television homes in the market and of the
station's share of those homes is based on the AC Nielsen industry-wide
television rating service.  The demographic make-up of the viewing audience is
equally important to advertisers.  A station's rate card for national and local
advertisers takes into account, in addition to audience delivered, such
variables as the length of the commercial announcements and the quantity
purchased.  The payments by a network to an affiliated station are largely
determined by the total homes delivered, the relative preference of the station
among the viewers in the market area and other factors related to management
and ownership.

     TELEVISION BROADCASTING COMPETITION.  The television broadcasting industry
competes with other leisure time activities for the time of viewers and with
all other advertising media for advertising dollars.  Within its coverage area
a television station competes with other stations and with other advertising
media serving the same area.  The outcome of the competition among stations for
advertising dollars in a market depends principally on share of audience,
advertising rates and the effectiveness of the sales effort.

     Cosmos believes that each of its stations has a strong competitive
position in its local market, enabling it to deliver a high percentage of the
local television audience to local advertisers.  Cosmos' commitment to local
news programming, combined with syndicated programming, are important elements
in maintaining Cosmos' current market positions.

     Another source of competition is cable television, which brings additional
television programming, including pay cable (HBO, Showtime, Movie Channel,
etc.), into subscribers' homes in a television station's service area.  Cable
television competes for the station's viewing audience and, on a more modest
scale, its advertising.

     Federal law now requires that cable operators negotiate with television
operators for the right to carry a station's signal (programs) on cable
systems.  Cosmos recently used this "retransmission consent" negotiation to
forge long-term partnerships with cable operators with the purpose of
developing secondary revenue streams from programs and services specifically
produced for cable.  In 1994 Cosmos formed CableVantage Inc., a marketing
company designed to assist local cable operators in the sale of commercial time
available in cable network programs.

     Subscription Television, an over-the-air pay television service, and
Multipoint Distribution Service, a microwave-distributed pay television
service, also compete for television audiences.  In addition, licenses are now
being granted for Multichannel Multipoint Distribution Service.  None of these
services has yet significantly fractionalized the audiences of commercial
television stations.

     Two other television broadcast services are providing consumers with
additional technical delivery/programming opportunities.  Low power television,
sometimes referred to as "neighborhood TV," is authorized to operate in a
limited coverage area.  Authorizations are being granted by the Federal
Communication Commission ("FCC") on a lottery basis. Direct Broadcast
Satellite, which transmits television signals from satellite transponders to
parabolic home antennae, is now being actively marketed.

     FEDERAL REGULATION OF BROADCASTING.  Cosmos' broadcasting operations are
subject to the jurisdiction of the FCC under the Communications Act.  The
Communications Act empowers the FCC, among other things, to issue, revoke or
modify broadcasting licenses; to assign frequency bands; to determine the
location of stations; to regulate the apparatus used by stations; to establish
areas to be served; to adopt such regulations as may be necessary to carry out
the provisions of the Communications Act and to impose certain penalties for
violation of such regulations. The Communications Act prohibits the transfer of
a license or the transfer of control or other change in control of a licensee
without prior approval of the FCC.  The Hipp family is considered by the FCC to
have de facto control over Cosmos, and any action that would change such
control would require prior approval of the FCC.

     The Telecommunications Act signed into law in 1996 (the "1996 Act")
changed many existing regulations concerning, among other things, the ownership
of television stations.  Under previous regulations governing multiple
ownership, a license to operate a television station generally would not be
granted to any person (or persons under common control) if such person directly
or indirectly held a significant interest in more than 12 television stations
or less than 12 television stations if their audience coverage exceeded 25% of
total United States households.  The 1996 Act allows for unlimited ownership of
stations as long as the audience coverage does not exceed 35% of total
households.

                                       10

<PAGE>   11

Previous FCC regulations also limited ownership of television stations by those
having interests in cable television systems and daily newspapers serving the
same service area as the television stations.  The 1996 Act dropped the
station/cable same market ownership prohibition.  The 1996 Act also lengthened
the term for which television broadcasting licenses may be granted from a
maximum term of five years to a maximum term of eight years.  In the absence of
adverse findings by the FCC as to the licensee's qualification, licenses are
usually renewed without hearing by the FCC for additional eight year terms.
Cosmos' renewal applications have always been granted without hearing for the
full term.  The loosening of the ownership provisions, as well as the other
provisions included in the 1996 Act, are not expected to have any immediate
impact on the operations of Cosmos.

     There are additional FCC Regulations and Policies, and regulations and
policies of other federal agencies, principally the Federal Trade Commission,
regulating network/affiliate relations, political broadcasts, children's
programming, advertising practices, equal employment opportunity, carriage of
television signals by CATV systems, application and reporting procedures and
other areas affecting the business and operations of television stations.


                                       11


<PAGE>   12

EXECUTIVE OFFICERS

     The following is a list of the Executive Officers of the Registrant
indicating their age and certain biographical data.

W. HAYNE HIPP, Age 56
 Chairman of the Board of Liberty since May, 1995
 President and Chief Executive Officer of Liberty since September, 1981
 Chairman of the Board of Liberty Life from January, 1979 -- February, 1988;
 September, 1989 -- present
 Chairman of the Board of Cosmos -- May , 1989 -- February, 1992

MARTHA G. WILLIAMS, Age 53
 Vice President, General Counsel & Secretary of Liberty since January, 1982
 Vice President, General Counsel & Secretary of Liberty Life since January, 1982
 Secretary and Counsel of Cosmos since February, 1982

H. RAY EANES, Age 55
 Senior Vice President of Finance and Treasurer of Liberty since May, 1994
 Prior to joining Liberty was Vice Chairman -- Finance and Administration of
 Ernst & Young LLP

W. KENNETH HUNT, III, Age 42
 President of Liberty Life Insurance Company since December, 1994
 President of Pierce National Life Insurance Company from September, 1993
  to December, 1994
 President of Liberty Insurance Services Corporation from August, 1991 to
  September, 1993
 Chief Financial Officer of Liberty Life Insurance Company from February,
  1987 to August, 1991

JENNIE M. JOHNSON, Age 48
 President of Pierce National Life Insurance Company since August, 1995
 Vice President, Administration of Liberty from February, 1994 to August, 1995
 Vice President, Planning of Liberty from February, 1986 to December, 1994

JAMES M. KEELOR, Age 53
 President of Cosmos since February, 1992
 Vice President, Operations, of Cosmos from December, 1989 to February, 1992

M. PORTER B. ROSE, Age 54
 President, Liberty Insurance Services, Inc. since June, 1995
 President, Liberty Investment Group, Inc. since March, 1992
 Chairman, Liberty Capital Advisors, Inc. since January, 1987
 Chairman, Liberty Properties Group, Inc. since January, 1987

JOHN P. SMITH, Age 43
 Controller of Liberty since September, 1994
 Previously Vice President/Finance of Liberty Life Insurance Company


                                       12
<PAGE>   13

OTHER BUSINESS

     In addition to the operating subsidiaries, the Company has other minor
organizations.  These include the Company's administrative staff, an investment
advisory company, a property development & management company and
transportation operations.

RESEARCH ACTIVITIES

     The Company and its subsidiaries do not have a formal program of research
on new or improved products.  As a part of its operation, each company
continues to seek improved methods and products.  No material amounts were
spent in this area during 1995.

INDUSTRY SEGMENT DATA

     Information concerning the Company's industry segments is contained in
Selected Financial Data on page 40 of The Liberty Corporation Annual Report to
Shareholders and is filed as Exhibit 13 on page 30 of this report and is
incorporated in this Item 1 by reference.


ITEM 2. PROPERTIES

     MAIN OFFICES.  The main office of the Company, Liberty Life, Pierce
National, Liberty Insurance Services, and Cosmos is located on a 30-acre tract
in Greenville, SC, and consists of three buildings totaling approximately
360,000 square feet plus parking.  The main office facilities are owned by the
Company and Liberty Life.  Liberty Life leases branch office space in various
cities.  Leases are normally made for terms of one to ten years.

     Cosmos owns its television broadcast studios, office buildings and
transmitter sites in Columbia, SC; Montgomery, AL; Toledo, OH; Louisville, KY;
Evansville, IN; Jonesboro, AR; Lake Charles, LA; and Biloxi, Mississippi.


ITEM 3. LEGAL PROCEEDINGS

     In January 1996, a lawsuit was filed against the Company alleging breach
of contract in connection with an agreement to develop a state-of-art software
system to administer the Company's insurance operations.  The suit was filed by
the software developer.  Management of the Company, after consultation with
legal counsel, believes that the lawsuit filed against the Company is without
merit and intends to contest the suit vigorously.  The Company believes the
suit filed against it was in response to a suit filed by the Company in
connection with failure of the software developer to deliver the system.  The
suit against the software developer seeks to recover amounts paid to the
software developer, and other costs incurred by the Company, in an attempt to
develop the system.  The Company believes it will be successful in its lawsuit
against the software developer; however, no reasonable estimate of the amount
of the recovery is known at this time.

     In December 1995, a lawsuit was filed against the Company alleging breach
of contract.  The lawsuit relates to a transaction in which the Company was
unsuccessful in acquiring certain entities partially owned by the plaintiff.
Management, after consultation with legal counsel, believes the lawsuit is
without merit and intends to contest the suit vigorously.

     Other than the suits mentioned above, the Company is not currently engaged
in legal proceedings of material consequence other  than ordinary routine
litigation incidental to its business.  Any proceedings reported in prior
filings have been settled or otherwise satisfied.


                                       13


<PAGE>   14

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SHAREHOLDERS

     None



                                    PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED SECURITY
        STOCKHOLDER MATTERS

     Information concerning the market for the Company's Common Stock and
related stockholder matters is contained on the inside back cover of The
Liberty Corporation Annual Report to Shareholders and is filed as Exhibit 13 on
page 29 of this report and is incorporated in this Item 5 by reference.


ITEM 6. SELECTED FINANCIAL DATA

     Selected Financial Data for the Company is contained on page 40 of The
Liberty Corporation Annual Report to Shareholders and is filed as Exhibit 13 on
page 30 of this report and is incorporated in this Item 6 by reference.


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

     Management's Discussion and Analysis of Financial Condition and Results of
Operations is contained on pages 9-13, 16-18 and 21 of The Liberty Corporation
Annual Report to Shareholders and is filed as Exhibit 13 on pages 31 - 38 of
this report and is incorporated in this Item 7 by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY INFORMATION

     The Company's Consolidated Financial Statements and Report of Independent
Auditors are contained on pages 8, 14, 15, 19, 20, and 22 - 39 of The Liberty
Corporation Annual Report to Shareholders and is filed as Exhibit 13 on pages
39 - 61 of this report and are incorporated in this Item 8 by reference.


ITEM 9.  DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

            None


                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     Information concerning Directors of the Company is contained in The
Liberty Corporation Proxy Statement for the May 7, 1996 Annual Meeting of
Shareholders and is incorporated in this Item 10 by reference.

     Information concerning Executive Officers of the Company is submitted in a
separate section of this report in Part I, Item 1 on page 12 and is
incorporated in this Item 10 by reference.


                                       14

<PAGE>   15

ITEM 11. EXECUTIVE COMPENSATION

     Information concerning Executive Compensation and transactions is
contained in The Liberty Corporation Proxy Statement for the May 7, 1996 Annual
Meeting of Shareholders and is incorporated in this Item 11 by reference.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     Information concerning Security Ownership of Certain Beneficial Owners and
Management is contained in The Liberty Corporation Proxy Statement for the May
7, 1996 Annual Meeting of Shareholders and is incorporated in this Item 12 by
reference.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Information concerning Certain Relationships and Related Transactions is
contained in The Liberty Corporation Proxy Statement for the May 7, 1996 Annual
Meeting of Shareholders and is incorporated in this Item 13 by reference.



                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(A) (1) AND (2).   LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT
SCHEDULES

     The following consolidated financial statements of The Liberty Corporation
and Subsidiaries are included in the Company's Annual Report to Shareholders
for the year ended December 31, 1995, filed as Exhibit 13 to this report and
incorporated in Item 8 by reference:

       Consolidated Balance Sheets -- December 31, 1995 and 1994
       Consolidated Statements of Income -- For Each of the Three Years Ended
        December 31, 1995
       Consolidated Statements of Cash Flows -- For Each of the Three Years
        Ended December 31, 1995
       Consolidated Statements of Shareholders' Equity -- For Each of the Three
        Years Ended December 31, 1995
       Notes to Consolidated Financial Statements -- December 31, 1995
       Report of Independent Auditors

     The following consolidated financial statement schedules of The Liberty
     Corporation and Subsidiaries are included in Item 14(d):

     I-    Summary of Investments
     II-   Condensed Financial Statements of The Liberty Corporation (Parent 
           Company)
     III-  Supplementary Insurance Information
     IV -  Reinsurance
     V -   Valuation and Qualifying Accounts and Reserves

     All schedules for which provision is made in the applicable accounting
     regulation of the Securities and Exchange Commission, but which are
     excluded from this report, are not required under the related instructions
     or are inapplicable, and therefore have been omitted.

                                       15
<PAGE>   16

     (A)(3).LIST OF EXHIBITS

  3.1  Restated Articles of Incorporation, as amended through March 15, 1995.

  3.2  Bylaws, as amended (filed as Exhibit 3.2 to the Registrant's
       Quarterly Report on Form 10-Q for the quarter ended March 31, 1994 and
       incorporated herein by reference).

  4.1  See Articles 4, 5, 7 and 9 of the Company's Restated Articles of
       Incorporation (filed as Exhibit 3.1) and Articles I, II and VI of the
       Company's Bylaws (filed as Exhibit 3.2).

  4.2  See the Form of Rights Agreement dated as of August 7, 1990 between
       The Liberty Corporation and The Bank of New York, as Rights Agent, which
       includes as Exhibit B thereto the form of Right Certificate (filed as
       Exhibits 1 and 2 to the Registrant's Form 8-A, dated August 10, 1990,
       and incorporated herein by reference) with respect to the Rights to
       purchase Series A Participating Cumulative Preferred Stock.

  4.3  See Credit Agreement dated March 21, 1995 (filed as Exhibit 10 to the
       Registrant's Quarterly Report on Form 10Q for the quarter ended June 30,
       1995 and incorporated herein by reference).

  10.  See Credit Agreement dated March 21, 1995 (filed as Exhibit 4.3).

  11.  The Liberty Corporation and Subsidiaries Consolidated Earnings Per
       Share Computation

  13.  Portions of The Liberty Corporation Annual Report to Shareholders for
        the year ended December 31, 1995:
       Market for the Registrant's Common Stock and Related Security
       Stockholder Matters
       Selected Financial Data
       Management's Discussion and Analysis of Financial Condition and Results
        of Operations
       Financial Statements and Supplementary Information:
          Consolidated Balance Sheets - December 31, 1995 and 1994
          Consolidated Statements of Income - For the three years ended
             December 31, 1995
          Consolidated Statements of Cash Flows - For the three years ended
             December 31, 1995
          Consolidated Statements of Shareholders' Equity - For the three
             years ended December 31, 1995
        Notes to Consolidated Financial Statements - December 31, 1995
        Report of Independent Auditors

  21.  The Liberty Corporation and Subsidiaries, List of Subsidiaries

  23.  Consent of Independent Auditors

  24.   A.   Powers of Attorney applicable for certain signatures of members of
             the Board of Directors in Registrant's 10-K filed for the year
             ended December 31, 1983

        B.   Powers of Attorney applicable for certain signatures of
             members of the Board of Directors in Registrant's 10-K filed for
             the year ended December 31, 1985

        C.   Powers of Attorney applicable for certain signatures of
             members of the Board of Directors in Registrant's 10-K filed for
             the year ended December 31, 1986

        D.   Powers of Attorney applicable for certain signatures of
             members of the Board of Directors in Registrant's 10-K filed for
             the year ended December 31, 1989

        E.   Powers of Attorney applicable for certain signatures of
             members of the Board of Directors in Registrant's 10-K filed for
             the year ended December 31, 1994

        F.   Powers of Attorney applicable for certain signatures of
             members of the Board of Directors in Registrant's 10-K filed for
             the year ended December 31, 1995


                                       16
<PAGE>   17


  27.  Financial Data Schedule

  99.  Additional Exhibits

        A.   Annual Statement on Form 11-K for The Liberty Corporation
             and Related Adopting Employers' 401(k) Thrift Plan for the year
             ended December 31, 1995


(b).   REPORTS ON FORM 8-K FILED IN 1995

       None


(c).   EXHIBITS FILED WITH THIS REPORT

 3.1   Amendment to Articles of Incorporation, as amended through March 15, 
       1995.

  11.  The Liberty Corporation and Subsidiaries Consolidated Earnings Per
       Share Computation

  13.  Portions of The Liberty Corporation Annual Report to Shareholders for
       the year ended December 31, 1995:
       Market for the Registrant's Common Stock and Related Security
        Stockholder Matters
       Selected Financial Data
       Management's Discussion and Analysis of Financial Condition and Results
         of Operations
       Financial Statements and Supplementary Information:
         Consolidated Balance Sheets - December 31, 1995 and 1994
         Consolidated Statements of Income - For the three years ended
          December 31, 1995
         Consolidated Statements of Cash Flows - For the three years ended
          December 31, 1995
         Consolidated Statements of Shareholders' Equity - For the three
          years ended December 31, 1995
       Notes to Consolidated Financial Statements - December 31, 1995
       Report of Independent Auditors

  21.  The Liberty Corporation and Subsidiaries, List of Subsidiaries

  23.  Consent of Independent Auditors

  24.  Powers of Attorney applicable for certain signatures of members of
       the Board of Directors in Registrant's 10-K filed for the year ended
       December 31, 1995.

  27.  Financial Data Schedule

  99.  Additional Exhibits

       A.   Annual Statement on Form 11-K for The Liberty Corporation
            and Related Adopting Employers' 401(k) Thrift Plan for the year
            ended December 31, 1995

(d).  CONSOLIDATED FINANCIAL STATEMENT SCHEDULES FILED WITH THIS REPORT

        I-  Summary of Investments - December 31, 1995
        II- Condensed Financial Statements of The Liberty Corporation (Parent 
            Company) December 31, 1995 and 1994
        III-Supplementary Insurance Information - For the Three Years Ended 
            December 31, 1995
        IV- Reinsurance - For the Three Years Ended December 31, 1995
        V-  Valuation and Qualifying Accounts and Reserves - For the Three 
            Years Ended December 31, 1995


                                       17
<PAGE>   18
                                                                      Schedule I
                    THE LIBERTY CORPORATION AND SUBSIDIARIES
                             SUMMARY OF INVESTMENTS
                               DECEMBER 31, 1995
                                   (In 000's)


<TABLE>
<CAPTION>
                                                                                    Amount at Which
                                                                                    Shown on Balance
                Type of Investment                     Cost            Value             Sheet
- -------------------------------------------------   ----------      ----------      ----------------
<S>                                                 <C>             <C>               <C>
Fixed maturity securities, available for sale                                   
  Bonds:                                                                        
   United States Government and government agencies                             
    and authorities                                 $  512,740      $  542,696        $  542,696
   States, municipalities, and political subdivisions      294             333               333
   Foreign governments                                  93,819          95,031            95,031
   Public utilities                                    153,876         174,072           174,072
   Convertibles and bonds with warrants attached           515             528               528
   All other corporate bonds                           575,584         606,222           606,222
  Redeemable preferred stocks                           46,496          48,157            48,157
                                                    ----------      ----------        ----------
  Total                                              1,383,324      $1,467,039         1,467,039
                                                    ----------      ==========        ----------
Equity securities, available for sale                                           
  Common stocks:                                                                
   Public utilities                                          -                                 -
   Banks, trusts and insurance companies            $    4,767       $   8,354        $    8,354
   Industrial, miscellaneous, and all other             21,228          31,982            31,982
  Nonredeemable preferred stocks                        42,642          42,172            42,172
                                                    ----------      ----------        ----------
  Total                                                 68,637       $  82,508            82,508
                                                    ----------      ==========        ----------
Mortgage loans on real estate                          213,223                           213,223
Investment real estate                                 135,306                           135,306
Policy loans                                            98,369                            98,369
Other long-term investments                             27,535                            27,535
                                                    ----------                        ----------
Total investments                                   $1,926,394                        $2,023,980
                                                    ==========                        ==========
</TABLE>


                                       18

<PAGE>   19

                                                                     Schedule II


                   THE LIBERTY CORPORATION (PARENT COMPANY)
                           CONDENSED BALANCE SHEETS
                          DECEMBER 31, 1995 and 1994
                        (In $000's, except share data)


<TABLE>
<CAPTION>

ASSETS                                                                        1995        1994
- ------                                                                     ----------  ----------
<S>                                                                        <C>         <C>
Cash                                                                       $      466  $    6,835
Investment securities                                                             679         661
Short term investments                                                              -       3,409
Loans, notes and other receivables                                              9,953       8,744
Investment properties, at cost less accumulated depreciation of
  $8,432 in 1995 and $7,659 in 1994                                            70,875      70,723
Other long-term investments                                                    11,689       2,558
Buildings and equipment, at cost less accumulated depreciation of
  $9,863 in 1995 and $8,766 in 1994                                            21,379      19,951
Investment in affiliated companies*                                           652,420     515,476
Intercompany debt and advances*                                                96,606      29,348
Income taxes recoverable                                                       12,053       8,620
Deferred income tax (liabilities) benefits                                        (59)      2,305
Other assets                                                                    9,865       8,615
                                                                           ----------  ----------
                                                                           $  885,926  $  677,245
                                                                           ==========  ==========
LIABILITIES, REDEEMABLE PREFERRED 
    STOCK AND SHAREHOLDERS' EQUITY

Liabilities
  Notes, mortgages and other debt                                          $  249,881  $  222,392
  Accounts payable and accrued expenses                                        10,959       8,481
  Other liabilities                                                               965       3,459
                                                                           ----------  ----------
    Total liabilities                                                         261,805     234,332

Redeemable Preferred Stock
  1994-A Series, $35.00 redemption value, 668,207             
    shares issued and outstanding                                              23,387      23,387
  1994-B Series, $37.50 redemption value, 594,126 and 598,101 
    shares issued and outstanding in 1995 and 1994, respectively               22,280      22,429

Shareholders' equity
  Common stock                                                       
   Authorized - 50,000,000 shares, no par value                       
    Issued and Outstanding - 20,060,629 in 1995 and 19,841,470 in 1994        158,735     152,956
   Convertible Preferred Stock, 1995-A Series,                        
    599,985 shares issued and outstanding                                      20,999         ---
  Unearned stock compensation                                                  (6,050)     (5,319)
  Unrealized appreciation (depreciation) on fixed maturity securities
    available for sale and equity securities of subsidiaries                   57,986     (53,109)
  Cumulative foreign currency translation adjustment                             (999)     (1,491)
  Retained earnings                                                           347,783     304,060
                                                                           ----------  ----------
    Total shareholders' equity                                                578,454     397,097
                                                                           ----------  ----------
                                                                           $  885,926  $  677,245
                                                                           ==========  ==========
</TABLE>

     * Eliminated in consolidation.
     See notes to condensed financial statements.

                                       19


<PAGE>   20

                                                                     Schedule II


                   THE LIBERTY CORPORATION (PARENT COMPANY)
                        CONDENSED STATEMENTS OF INCOME
                 FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                                 (In $000's)


<TABLE>
<CAPTION>
                                         1995         1994        1993
                                       --------    ---------    --------
<S>                                    <C>         <C>          <C>
REVENUES
 Dividends from subsidiaries*          $ 45,331    $  39,973    $ 31,209
 Interest-unaffiliated                    1,151          553          59
 Intercompany interest*                   8,303        7,068       6,933
 Realized investment losses              (3,195)         ---         ---
 Other                                   30,059       25,927      25,723
                                       --------    ---------    --------
    Total Revenues                       81,649       73,521      63,924
EXPENSES
 Salaries and wages                       9,803        7,526       6,072
 Interest-unaffiliated                   14,867       10,475       9,360
 Intercompany interest*                   4,072        3,145       3,642
 Taxes and licenses                       1,508        1,206         821
 Depreciation and amortization            5,275        4,552       3,718
 Other                                   20,874       22,051      23,682
                                       --------    ---------    --------
    Total Expenses                       56,399       48,955      47,295
Income before income taxes and
 cumulative effect of accounting
 changes                                 25,250       24,566      16,629
Income tax benefits                      (7,359)      (5,880)     (4,859)
                                       --------    ---------    --------
Income before cumulative effect
 of accounting changes                   32,609       30,446      21,488
Cumulative effect of accounting
 changes                                    ---          ---        (155)
                                       --------    ---------    --------
                                         32,609       30,446      21,333
Earnings of subsidiaries
 net of dividends paid to parent*        27,928       (4,371)     16,202
                                       --------    ---------    --------
NET INCOME                             $ 60,537***  $ 26,075**  $ 37,535**
                                       ========     ========    ========
</TABLE>

*    Eliminated in consolidation.
**   Differs from consolidated net income by $103 and $1,612 in 1994 and
     1993, respectively, due to gains recognized on a consolidated basis
     previously recognized by subsidiaries on intercompany transactions.
     Gains were deferred on a consolidated basis until completion of the
     earnings process.
***  Differs from consolidated net income by $1,184 due to gains deferred
     on a consolidated basis until completion of the earnings process.

See notes to condensed financial statements.

                                       20

<PAGE>   21

                                                                     Schedule II


                   THE LIBERTY CORPORATION (PARENT COMPANY)
                      CONDENSED STATEMENTS OF CASH FLOWS
                 FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                                 (In $000's)

<TABLE>
<CAPTION>
                                                           1995             1994               1993   
                                                   ------------     ------------       ------------   
<S>                                                <C>              <C>                <C>            
OPERATING ACTIVITIES                                                                                  
Net income                                         $     60,537     $     26,075       $     37,535   
Adjustments to reconcile net income to net cash                                                       
 provided by operating activities:                                                                    
  Depreciation and amortization                           5,275            4,552              3,718   
  Provision for deferred income taxes                     2,740            2,754             (2,834)   
  Earnings from subsidiary operations, net of                                                           
   dividends paid to parent                             (27,928)           4,371            (16,202)   
  (Gain) loss on disposal of assets                      (3,231)          (2,989)             2,299   
  Realized investment losses                              3,195               --                ---   
  Change in operating assets and liabilities:                                                           
   Increase in intercompany debt and advances*          (27,434)          (9,426)            (1,266)   
   Increase in accounts and notes receivable             (1,209)             (97)            (7,907)   
   Increase (Decrease)in accounts payable and                                                            
    accrued expenses                                      2,478            2,212               (970)   
   Increase in other assets                              (1,250)          (5,334)            (1,188)   
   Increase (Decrease) in other liabilities, and                                                         
    accrued income taxes                                 (5,927)            (969)             3,075   
  Other                                                   1,144           (3,869)              (602)   
                                                   ------------     ------------       ------------
NET CASH PROVIDED BY OPERATING                                                                        
  ACTIVITIES                                              8,390           17,280             15,658   
                                                                                                      
INVESTING ACTIVITIES                                                                                  
Additional investment in subsidiaries*                      ---           (1,907)            (6,500)   
Reduction in investment in subsidiaries*                  4,048           10,000             10,000   
Purchase of investment properties                       (34,177)         (33,198)           (19,055)   
Sale of investment properties                            31,997           15,125             23,080   
Net cash paid on purchase of insurance business             ---          (65,212)               ---   
Net cash paid on purchase of broadcasting business       (5,638)             ---                      
Other                                                    (9,264)             ---                (48)   
                                                   ------------     ------------       ------------  
NET CASH USED IN INVESTING ACTIVITIES                   (13,034)         (75,192)             7,477   
                                                                                                      
                                                                                                      
FINANCING ACTIVITIES                                                                                  
Proceeds from borrowings                              1,901,001        2,537,169          2,192,635   
Principal payments on debt                           (1,888,820)      (2,462,620)        (2,219,351)   
Dividends paid                                          (16,814)         (14,358)           (13,108)   
Stock issued for employee benefit and performance                                                     
 incentive compensation programs                          2,908            3,487              7,181   
Common stock offering                                       ---              ---              8,544   
                                                   ------------     ------------       ------------
NET CASH PROVIDED (USED) IN FINANCING                                                                 
  ACTIVITIES                                             (1,725)          63,678            (24,099)  
                                                                                                      
                                                                                                      
INCREASE (DECREASE) IN CASH                              (6,369)           5,766               (964)   
Cash at beginning of year                                 6,835            1,069              2,033   
                                                   ------------     ------------       ------------
CASH AT END OF YEAR                                $        466     $      6,835       $      1,069   
                                                   ============     ============       ============
* Eliminated in consolidation.
See notes to condensed financial statements.

</TABLE>

                                       21

<PAGE>   22

                                                                     Schedule II


                   THE LIBERTY CORPORATION (PARENT COMPANY)
                   NOTES TO CONDENSED FINANCIAL STATEMENTS
                              DECEMBER 31, 1995


1. NOTES, MORTGAGES AND OTHER DEBT

     The general debt obligations at December 31, 1995, are as follows:

<TABLE>
<CAPTION>
                                                        Average              
(In 000's)                                           Interest Rate         Amount
- ----------                                           -----------------------------
<S>                                                      <C>              <C>
Notes due to banks                                       6.4%             $236,500
Mortgage loans on investment property                     8.0                2,662
Notes payable on purchase of broadcasting business        5.9               10,493
Other                                                     8.5                  226
                                                                          --------
                                                                          $249,881
                                                                          ========
</TABLE>

          On March 21, 1995, the Parent Company completed the restructuring of
     its $325,000,000 revolving credit facility into a new $375,000,000,
     multi-tranche credit facility which will mature on various dates beginning
     in March 1998.  This facility will be used to refinance indebtedness under
     the $325,000,000 facility, as well as to provide funds to meet working
     capital requirements and finance acquisitions.  Note 5 of The Liberty
     Corporation and Subsidiaries Consolidated Financial Statements provides
     additional information as to this agreement.  The maturities of the
     general debt obligations at December 31, 1995 are as follows:

<TABLE>
<CAPTION>
            (In 000's)                              Amount     
            ----------                             --------    
            <S>                                    <C>         
            1996                                   $ 22,383    
            1997                                     15,856    
            1998                                    146,374    
            1999                                     20,000    
            2000                                     20,268    
            Thereafter                               25,000    
                                                   --------
                                                   $249,881    
                                                   ========
</TABLE>

2. COMMITMENTS AND CONTINGENT LIABILITIES

          The Parent Company has guaranteed a $7.0 million letter of credit for
     an unaffiliated marketing company.  As of December 31, 1995, $4.0 million
     was outstanding under the letter of credit.

3. RETAINED EARNINGS

          As of December 31, 1995 and 1994, retained earnings of $347,783,000
     and $304,060,000 respectively, in The Liberty Corporation (Parent Company)
     financial statements differs from The Liberty Corporation and Subsidiaries
     consolidated financial statements.  The difference of $2,692,000 and
     $1,508,000 at December 31, 1995 and 1994, respectively, relates to the
     capitalization of interest on a consolidated basis and the elimination of
     gains on intercompany transactions.



                                       22


<PAGE>   23
                                                                   Schedule III


                    THE LIBERTY CORPORATION AND SUBSIDIARIES
                      SUPPLEMENTARY INSURANCE INFORMATION
                  FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                                  (In $000's)


<TABLE>
<CAPTION>
                                                                         Future Policy                           Other Policy     
                             Deferred Policy                               Benefits,                               Claims &        
                               Acquisition          Cost of Business     Losses, Claims        Unearned            Benefits   
     Segment                     Costs                  Acquired       and Loss Expenses       Premiums            Payable
- -------------------------------------------------------------------------------------------------------------------------------
<S>                             <C>                      <C>                <C>                  <C>                <C>         
December 31, 1995               
Life/Health Insurance           $265,188                 $86,925            $1,807,339           $4,078             $51,442

December 31, 1994               
Life/Health Insurance           $259,799                 $98,056            $1,727,119           $4,535             $51,969

December 31, 1993               
Life/Health Insurance           $231,873                 $56,762            $1,342,369           $3,135             $43,672


                                                                                      Amortization
                                                                                      of Deferred
                                                                      Benefits        Acquisition                       Accident &
                                                     Net           Claims, Losses      Costs and          Other          Health
                                 Premium          Investment        & Settlement    Cost of Business    Operating       Premiums
       Segment                   Revenue            Income            Benefits          Acquired         Expenses        Written
- ------------------------------------------------------------------------------------------------------------------------------------
1995
Life/Health Insurance           $331,370           $144,483           $236,774          $43,780          $122,400         $33,867 

1994                                                                                                                                
Life/Health Insurance           $315,789           $129,925           $225,745          $45,024          $137,092         $29,472 

1993                                                                                                                              
Life/Health Insurance           $250,922           $110,507           $159,452          $39,402          $112,025         $42,151 
</TABLE>                                                        


                                       23
<PAGE>   24


                                                                     Schedule IV

                    THE LIBERTY CORPORATION AND SUBSIDIARIES
                                  REINSURANCE
                  FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                                  (In $000's)

<TABLE>
<CAPTION>
                                                                                  Amount                         Percentage of
                                                                                 Assumed                            Amount      
                                              Gross         Ceded to Other        From            Net             Assumed to  
                                              Amount           Companies        Companies        Amount              Net       
                                           -----------------------------------------------------------------------------------
<S>                                        <C>                <C>                <C>           <C>                   <C>
Year ended December 31, 1995                                                

Life insurance in force                    $21,334,019        $4,554,569         $17,578       $16,797,028           0.1%     
                                           ===============================================================
Insurance premiums and policy charges:                                                                                        
 Life, annuity and other considerations    $   325,571        $   27,843         $   169       $   297,897           0.1%     
  Accident and health                           39,226             6,898           1,145            33,473           3.4%     
                                           ---------------------------------------------------------------
  TOTAL                                    $   364,797        $   34,741         $ 1,314       $   331,370                    
                                           ===============================================================
Year ended December 31, 1994                                                                                                  

Life insurance in force                    $21,600,665        $4,751,940         $15,391       $16,864,116           0.1%     
                                           ===============================================================
Insurance premiums and policy charges:                                                                                        
 Life, annuity and other considerations    $   311,551        $   26,365         $   222       $   285,408           0.1%     
  Accident and health                           32,568             3,693           1,506            30,381           4.9%     

  TOTAL                                    $   344,119        $   30,058         $ 1,728       $   315,789                    
                                           ===============================================================
Year ended December 31, 1993                                                                                                  

Life insurance in force                    $20,202,101        $4,788,883         $20,431       $15,433,649           0.1%     
                                           ===============================================================
Insurance premiums and policy charges:                                                                                        
 Life, annuity and other considerations    $   233,263        $   26,075         $   208       $   207,396           0.1%     
  Accident and health                           45,191             3,546           1,881            43,526           4.3%     
                                           ---------------------------------------------------------------
  TOTAL                                    $   278,454        $   29,621         $ 2,089       $   250,922                    
                                           ===============================================================
</TABLE>                                                         


                                       24
<PAGE>   25

                                                                      Schedule V

                   THE LIBERTY CORPORATION AND SUBSIDIARIES
                VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
                 FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                                  (In 000's)


<TABLE>
<CAPTION>
                                                                 Additions
                                                     -----------------------------------
                                        Balance at      Charged to      Charged to                           Balance at
                                        Beginning       Costs and          Other                                End
Deducted From Asset Accounts            of Period        Expenses        Accounts         Deductions         of Period
- ----------------------------          --------------  --------------  ---------------  -----------------  ---------------
<S>                                   <C>             <C>             <C>              <C>                 <C>            
Year Ended December 31, 1995                                                                                              
Accounts receivable -                                                                             334(b)                  
  reserve for bad debts               $        1,493  $          858  $            48  $           90(a)   $         1,975
                                      --------------  --------------  ---------------  -----------------   ---------------
Notes and other loans receivable -                                                                                        
  discounts                           $          ---  $          ---  $           ---  $             ---   $           ---
                                      --------------  --------------  ---------------  -----------------   ---------------
Investment properties -                                                                                                   
  valuation reserves                  $          ---  $          ---  $           ---  $             ---   $           ---
                                      --------------  --------------  ---------------  -----------------   ---------------
Year Ended December 31, 1994
Accounts receivable -                                                                                 28(b)
  reserve for bad debts               $        1,027  $          408  $           341  $             255(a)$         1,493
                                      --------------  --------------  ---------------  -----------------   ---------------
Notes and other loans receivable -
  discounts                           $          ---  $          ---  $           ---  $             ---   $           ---
                                      --------------  --------------  ---------------  -----------------   ---------------
Investment properties -
  valuation reserves                  $          ---  $          ---  $           ---  $             ---   $           ---
                                      --------------  --------------  ---------------  -----------------   ---------------
Year Ended December 31, 1993
Accounts receivable -                                                                               5(b)
  reserve for bad debts               $          921  $        1,004  $           ---  $          893(a)   $         1,027
                                      --------------  --------------  ---------------  -----------------   ---------------
Notes and other loans receivable -
  discounts                           $          ---  $          ---  $           ---  $             ---   $           ---
                                      --------------  --------------  ---------------  -----------------   ---------------
Investment properties -
  valuation reserves                  $          ---  $          ---  $           ---  $             ---   $           ---
                                      --------------  --------------  ---------------  -----------------   ---------------
</TABLE>

Notes:
     (a) Uncollectible accounts written off, net of recoveries.
     (b) Reversal of reserves no longer required.



                                       25


<PAGE>   26





                                  SIGNATURES

        Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized, as of the 27th day of 
March, 1996


THE LIBERTY CORPORATION                        By:   /s/  Hayne Hipp
- -----------------------                              ------------------------
       Registrant                                         Hayne Hipp
                                                          President and Chief
                                                          Executive Officer


        Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant and in the capacities indicated, as of the 27th day of March, 1996.



By:   /s/ John P. Smith                       *By:  /s/ William S. Lee
      -----------------                             ------------------
      John P. Smith                                 William S. Lee
      Corporate Controller                          Director

By:   /s/ H. Ray Eanes                        *By:  /s/ William O. McCoy
      -------------------                           --------------------
      H. Ray Eanes                                  William O. McCoy
      Sr. Vice President Finance & Treasurer        Director

*By:  /s/  Rufus C. Barkley, Jr.              *By:  /s/ Buck Mickel
      --------------------------                    ---------------
      Rufus C. Barkley, Jr.                         Buck Mickel
      Director                                      Director

*By:  /s/ Edward E. Crutchfield               *By:  /s/ John H. Mullin III
      -------------------------                     ----------------------
      Edward E. Crutchfield                         John H. Mullin III
      Director                                      Director

*By:  /s/ John R. Farmer                      *By:  /s/ Benjamin F. Payton
      ------------------                            ----------------------
      John R. Farmer                                Benjamin F. Payton
      Director                                      Director

*By:  /s/ Lawrence M. Gressette, Jr.          *By:  /s/ J. Thurston Roach
      ------------------------------                ---------------------
      Lawrence M. Gressette, Jr                     J. Thurston Roach
      Director                                      Director

By:   /s/ Hayne Hipp                          *By:  /s/ Martha G. Williams
      --------------                                ----------------------
      Hayne Hipp                                    *Martha G. Williams, as
      Director                                      Special Attorney in Fact

*By:  /s/ W. W. Johnson
      -----------------
      W. W. Johnson
      Director



                                       26


<PAGE>   27

                          Annual Report on Form 10-K


                           The Liberty Corporation


                              December 31, 1995



                              Index to Exhibits


<TABLE>
<CAPTION>

     Exhibits                                                                                  Page Number   
     --------                                                                                  -----------   
<S>  <C>                                                                                       <C>           
11.  The Liberty Corporation and Subsidiaries Consolidated Earnings Per Share                  
       Computation                                                                             28
13.  Portions of The Liberty Corporation Annual Report to Shareholders for the year                          
       ended December 31, 1995:                                                                                
     Market for the Registrant's Common Stock and Related Security Stockholder Matters         29            
     Selected Financial Data                                                                   30            
     Management's Discussion and Analysis of Financial Condition and Results of                31 - 38       
       Operations                                                                                              
       Financial Statements and Supplementary Information:                                                     
       Consolidated Balance Sheets - December 31, 1995 and 1994                                39 - 40       
       Consolidated Statements of Income - For the three years ended December 31, 1995         41            
       Consolidated Statements of Cash Flows - For the three years ended December 31,            
         1995                                                                                  42            
       Consolidated Shareholders' Equity - For the three years ended December 31, 1995         43            
       Notes to Consolidated Financial Statements - December 31, 1995                          44 - 60       
       Report of Independent Auditors                                                          61            
21.  The Liberty Corporation and Subsidiaries, List of Significant Subsidiaries                62            
23.  Consent of Independent Auditors                                                           63            
     Powers of Attorney applicable for certain signatures of members of the Board of                         
24.  Directors in Registrant's 10-K filed for the year ended December 31, 1995.                64            
27.  Financial Data Schedule                                                                                 
99.  Additional Exhibits                                                                                     
     A.  Annual Statement on Form 11-K for The Liberty  Corporation and Adopting                             
           Related Employers' 401(k) Thrift Plan for the year ended December 31, 1995          65 - 80       
</TABLE>


                                       27


<PAGE>   28




                                                                      EXHIBIT 11

                   THE LIBERTY CORPORATION AND SUBSIDIARIES
                 CONSOLIDATED EARNINGS PER SHARE COMPUTATION
                 FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                      (In $000's, except per share data)


<TABLE>
<CAPTION>
                                                              1995          1994          1993
                                                           -------------------------------------
<S>                                                        <C>             <C>          <C>
PRIMARY SHARES                                                                     

Weighted average common shares outstanding                   19,951         19,721       19,327
Weighted average common stock options outstanding               119             87          169
Preferred stock considered a common stock equivalent            502            ---          ---
  Total primary shares                                       20,572         19,808       19,496

FULLY DILUTED SHARES                                                               

Weighted average common shares outstanding                   19,951         19,721       19,327
Weighted average common stock options outstanding               136             89          174
Preferred stock considered a common stock equivalent            502            ---          ---
Assumed conversion of redeemable preferred stock not                               
  considered a common stock equivalent                        1,265          1,010          ---
                                                           -------------------------------------
  Total fully diluted shares                                 21,854         20,820       19,501
                                                           =====================================
NET INCOME                                                                         

Earnings                                                   $ 59,353        $26,178      $39,147
                                                           =====================================

PREFERRED STOCK DIVIDENDS                                                          

Dividends paid on redeemable preferred stock               $  2,658        $ 2,117      $   ---
                                                           =====================================

Primary earnings per share  (Net income minus                                      
  preferred dividends divided by total primary shares)     $   2.76        $  1.22      $  2.01
                                                           =====================================

Fully diluted earnings per share (Net income divided                               
  by total fully diluted shares)                           $   2.72        $  1.26      $  2.01
                                                           =====================================
</TABLE>


                                       28


<PAGE>   29

                                                                      EXHIBIT 13


STOCK DATA

The Liberty Corporation's Common Stock is listed on the New York Stock
Exchange.  Its symbol is LC.  As of December 31, 1995, 1,395 shareholders of
record in 44 states, the District of Columbia, Canada, Australia and New
Zealand held the 20,060,629 Common Stock shares outstanding. Quarterly high and
low stock prices and dividends per share as reported by the Wall Street Journal
were:


<TABLE>
<CAPTION>
                                                                            Quarterly 
                                             Market Price Per Share        Dividend Per
                                               High          Low              Share   
                                            --------------------------------------------
<S>                                           <C>          <C>                <C>     
     1995                                                                             
- -------------------------
Fourth Quarter                                34           31 1/4             .170    
Third Quarter                                 33 3/4       27 5/8             .170    
Second Quarter                                28 1/4       25 3/4             .170    
First Quarter                                 27 1/2       24 3/4             .155    

     1994                                                                             
- -------------------------
Fourth Quarter                                27 1/4       24 1/4             .155    
Third Quarter                                 28 3/4       25 3/4             .155    
Second Quarter                                29 7/8       23 7/8             .155    
First Quarter                                 28           24 1/8             .155    

     1993                                                                             
- -------------------------
Fourth Quarter                                31           24                 .140    
Third Quarter                                 34 5/8       30                 .140    
Second Quarter                                33 5/8       29                 .140    
First Quarter                                 31 7/8       28 3/8             .140    
</TABLE>

The Company expects to continue its policy of paying regular cash dividends,
although there is no assurance as to future dividends because they are
dependent on future earnings, capital requirements and financial condition.
Also, the payment of dividends is subject to the restrictions described in
Notes 5 and 8 of the Consolidated Financial Statements.

                     CO-REGISTRAR AND CO-TRANSFER AGENTS
- --------------------------------------------------------------------------------

      Wachovia Bank of North Carolina, N.A.        The Bank of New York
      P. O. Box 3001                               101 Barclay Street
      Winston-Salem, NC  27102                     New York, NY  10286


For a Copy of the 10-K or other information, contact:
The Liberty Corporation Shareholder Relations
Box 789
Greenville, SC  29602
Telephone (864) 609-8256

Stock Exchange Listing:
New York Stock Exchange
Symbol: LC

Annual Meeting
The Liberty Corporation will hold its annual meeting on Tuesday, May 7, 1996,
at 10:30 a.m. in The Liberty Corporation Headquarters, Greenville, South
Carolina.  All Shareholders are invited to attend.






                                       29


<PAGE>   30

                                                                      EXHIBIT 13




SELECTED FINANCIAL DATA                 The Liberty Corporation and Subsidiaries
                                                               December 31, 1995



<TABLE>
<CAPTION>
(In 000's, except per share data)                 1995          1994          1993            1992            1991            1990
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>           <C>           <C>             <C>             <C>            <C>
Revenues                                                               
  Insurance                                   $  486,980    $  439,451    $  384,132      $  305,934      $  271,806     $  246,661
  Broadcasting                                   119,529        98,266        87,984          89,989          88,174         89,709
  Parent & Minor Subsidiaries                     19,090        19,600        16,089          20,301          19,254         12,936
  Adjustments & Eliminations                     (19,918)      (16,071)      (15,260)        (13,468)        (14,752)       (13,707)
- ------------------------------------------------------------------------------------------------------------------------------------
    Total Revenues *                          $  605,681    $  541,246    $  472,945      $  402,756      $  364,482     $  335,599
- ------------------------------------------------------------------------------------------------------------------------------------
Income (Loss) Before Income Taxes &                                     
  Cumulative Effect of Accounting Changes                                 
  Insurance                                   $   83,483    $   31,590    $   71,518      $   53,962      $   43,255     $   42,442
  Broadcasting                                    27,127        21,701        16,180          16,859          16,417         22,158
  Parent & Minor Subsidiaries                    (19,994)      (14,423)      (12,846)        (13,690)        (20,439)       (25,911)
  Adjustments & Eliminations                      (1,821)          ---         2,472           4,768           4,217            ---
- ------------------------------------------------------------------------------------------------------------------------------------
    Consolidated Income Before  Income                                      
      Taxes & Cumulative Effect of Accounting                                 
      Changes                                 $   88,795    $   38,868    $   77,324      $   61,899      $   43,450     $   38,689
- ------------------------------------------------------------------------------------------------------------------------------------
Net Income (Loss)                                                       
  Insurance                                   $   56,582    $   21,803    $   33,459      $   35,369      $   30,077     $   28,094
  Broadcasting                                    16,590        12,919        12,217          10,262           9,967         13,600
  Parent & Minor Subsidiaries                    (12,635)       (8,544)       (8,141)         (8,153)        (12,514)       (16,136)
  Adjustments & Eliminations                      (1,184)          ---         1,612           3,407           3,036            ---
- ------------------------------------------------------------------------------------------------------------------------------------
    Net Income                                $   59,353    $   26,178    $   39,147      $   40,885      $   30,566     $   25,558
- ------------------------------------------------------------------------------------------------------------------------------------
Earnings per share                            $     2.76    $     1.22    $     2.01      $     2.51      $     1.93     $     1.55
- ------------------------------------------------------------------------------------------------------------------------------------
Change in Net Unrealized Investment                                     
  Gains (Losses)                              $  111,095    $  (58,286)   $    1,276      $      (78)     $    7,316     $   (4,613)
- ------------------------------------------------------------------------------------------------------------------------------------
Dividends Per Common Share                    $    0.665    $     0.62    $     0.56      $    0.515      $     0.47     $     0.46
- ------------------------------------------------------------------------------------------------------------------------------------
Depreciation and Amortization                                           
  Insurance                                   $    4,515    $    5,125    $    3,286      $    3,424      $    3,381     $    3,371
  Broadcasting                                     9,244         6,276         6,566           6,848          10,654         11,044
  Parent & Minor Subsidiaries                      5,275         4,618         3,670           4,628           4,631          4,814
- ------------------------------------------------------------------------------------------------------------------------------------
Total Depreciation and Amortization           $   19,034    $   16,019    $   13,522      $   14,900      $   18,666     $   19,229
- ------------------------------------------------------------------------------------------------------------------------------------
Capital Expenditures                                                  
  Insurance                                   $    4,413    $    2,270    $    5,814      $    3,618      $    2,264     $    3,534
  Broadcasting                                     5,863         3,900         2,168           2,513           2,961          6,476
  Parent & Minor Subsidiaries                      3,012         3,446         7,483             698           1,088            895
- ------------------------------------------------------------------------------------------------------------------------------------
Total Capital Expenditures                    $   13,288    $    9,616    $   15,465      $    6,829      $    6,313     $   10,905
- ------------------------------------------------------------------------------------------------------------------------------------
Assets                                                                  
  Insurance                                   $2,769,619    $2,494,264    $2,057,126      $1,937,908      $1,528,901     $1,357,406
  Broadcasting                                   168,672        98,705       101,982         110,849         119,714        141,467
  Parent & Minor Subsidiaries                    873,933       666,319       581,406         565,135         504,199        484,401
  Adjustments & Eliminations                    (777,928)     (592,024)     (553,481)       (539,014)       (438,610)      (438,899)
- ------------------------------------------------------------------------------------------------------------------------------------
    Total Assets                              $3,034,296    $2,667,264    $2,187,033      $2,074,878      $1,714,204     $1,544,375
- ------------------------------------------------------------------------------------------------------------------------------------
Notes, Mortgages and Other Debts                $258,444    $  231,647    $  149,489      $  176,632      $  226,925     $  246,531
- ------------------------------------------------------------------------------------------------------------------------------------
Redeemable Preferred Stock                       $45,667    $   45,816           ---             ---             ---            ---
- ------------------------------------------------------------------------------------------------------------------------------------
Consolidated Shareholders' Equity               $575,762    $  395,589    $  433,845      $  389,188      $  277,108     $  243,465
- ------------------------------------------------------------------------------------------------------------------------------------

*  See Note 14 to the Consolidated Financial Statements related to 1995 and 1994 acquisitions.
</TABLE>


                                       30


<PAGE>   31

                                                                      EXHIBIT 13



MANAGEMENT'S DISCUSSION AND ANALYSIS    The Liberty Corporation and Subsidiaries
                                                               December 31, 1995

SUMMARY OF CONSOLIDATED RESULTS OF OPERATIONS

Consolidated income before income taxes and the cumulative effect of accounting
changes for 1995 was $88.8 million, up $49.9 million from the $38.9 million
reported for 1994.  The amounts reported for 1994 included non-recurring
charges of $31.2 million.


<TABLE>
<CAPTION>
(In 000's)                                                                   1995     1994      1993
- ---------------------------------------------------------------------------------------------------------
<S>                                                                         <C>      <C>      <C>
Income before income taxes and the cumulative effect of accounting changes  $88,795  $38,868   $77,324
Income taxes                                                                 29,442   12,690    26,237
- ---------------------------------------------------------------------------------------------------------
Income before the cumulative effect of accounting changes                    59,353   26,178    51,087
Cumulative effect of accounting changes                                         ---      ---   (11,940)
- ---------------------------------------------------------------------------------------------------------
Net income                                                                  $59,353  $26,178   $39,147
- ---------------------------------------------------------------------------------------------------------
</TABLE>

Adjusting for realized investment losses of $2.9 million in 1995, income before
income taxes and the cumulative effect of accounting changes was $91.7 million,
compared with $82.2 million for 1994, after adjusting the 1994 results for the
non-recurring charges and realized investment losses.  The increase for 1995
was the result of improvements in both the insurance (up $11.3 million) and
broadcasting operations (up $5.4 million) offset by higher interest costs at
the Corporate level.

Consolidated income before income taxes and the cumulative effect of accounting
changes for 1994 was $38.9 million ($70.1 million prior to the non-recurring
charges) and compares with $77.3 million earned in 1993.  Excluding realized
investment gains and losses from both periods and the non-recurring charges
from 1994, earnings before income taxes were $82.2 million and $62.6 million
for 1994 and 1993, respectively.  The increase in 1994 was primarily the result
of contributions from insurance acquisitions closed in 1994 ($10.3 million) and
improvement in broadcasting results ($5.5 million).

The non-recurring charges in 1994 related to 1) the write-off of previously
deferred costs associated with the development of a software system for
administration of Liberty's insurance business and 2) a decision to cease
marketing products through the general agency distribution system.  The
deferred systems charges were in connection with an agreement with a software
developer to develop a state-of-the-art software system to handle the
administration of Liberty's insurance operations.  The non-cash charge of $20.9
million (pre-tax) had no impact on Liberty's cash flow.  In 1994 Liberty
decided to cease sales of its products through its general agency distribution
system due to the absence of critical volume.  This decision resulted in a
pre-tax charge to earnings of $10.3 million, primarily to reduce deferred
acquisition costs no longer considered recoverable.  Premiums and policy
charges from the general agency division represented approximately 2% of
Liberty's total premiums and policy charges at the time the decision was made
to cease sales though this marketing channel.

The cumulative effect of accounting changes reported in 1993 represented a
one-time, non-cash charge of $11.9 million relating to the implementation of
Statement of Financial Accounting Standard ("SFAS") No. 106, "Employers'
Accounting for Postretirement Benefits Other Than Pensions" and SFAS No. 112,
"Employers' Accounting for Postemployment Benefits."

Consolidated 1995 revenues of $605.7 million were up $64.5 million (12%) over
last year's $541.2 million. The 1995 revenue growth consisted primarily of a
$47.5 million increase in revenues from the insurance operations and a $21.3
million increase in broadcasting revenues.  The increase in revenues from
insurance operations was a combination of the 1994 insurance acquisitions
contributing a full year of revenues and a $14.0 million increase from realized
investment gains.

Consolidated 1994 revenues of $541.2 million were up $68.3 million (14%) over
the $472.9 million reported in 1993. This revenue growth consisted primarily of
a $55.3 million increase in revenues from insurance operations and a $10.3
million increase in broadcasting revenues.  The increase in revenue from
insurance operations was a combination of the 1994 insurance acquisitions
contributing revenues of $84.3 million offset by a decline of $29.0 million
from existing insurance operations.  The decline from existing insurance
operations was due to a $26.2 million decline in realized investment gains
coupled with the 1993 sale of Liberty's medicare supplement business that
generated $12.5 million in revenues in 1993.



                                       31


<PAGE>   32

                                                                      EXHIBIT 13


BUSINESS SEGMENTS

Liberty reports the results of its business operations in two segments:
Insurance and Broadcasting.  The insurance segment consists of  Liberty's
insurance operations, which specializes in providing home service, pre-need and
mortgage protection life and health insurance.  The broadcasting segment
consists of Cosmos Broadcasting, which owns and operates eight
network-affiliated television stations.  Activities of Corporate and other
include financing and real estate operations.  In order to make more meaningful
comparisons, the segment data excludes the effect of realized investment gains
and losses, non-recurring special charges, and accounting changes.  A
reconciliation of the segment operations to net income is as follows:



<TABLE>
<CAPTION>
(in 000's)                                         1995      1994      1993         
- ---------------------------------------------------------------------------------    
<S>                                               <C>       <C>       <C>           
Segment Operating Earnings:                                                         
  Insurance                                       $54,789   $46,396   $41,107       
  Broadcasting                                     16,590    12,919     9,716       
  Corporate and other                             (10,546)   (6,446)   (5,456)      
- ---------------------------------------------------------------------------------    
    Total operating earnings                       60,833    52,869    45,367       
Net realized investment gains (losses)             (1,480)   (6,440)    9,281       
Non-recurring special charges                         ---   (20,251)   (3,561)      
Cumulative effect of accounting changes               ---       ---   (11,940)      
- ---------------------------------------------------------------------------------    
    Net income                                    $59,353   $26,178   $39,147       
- ---------------------------------------------------------------------------------    
Earnings per Common Share:                                                          
  Operating earnings                              $  2.83   $  2.56   $  2.33       
  Net realized investment gains (losses)            (0.07)    (0.32)     0.47       
  Non-recurring special charges                       ---     (1.02)    (0.18)      
  Cumulative effect of accounting changes             ---       ---     (0.61)      
- ---------------------------------------------------------------------------------    
    Earnings per common share                     $  2.76   $  1.22   $  2.01       
- ---------------------------------------------------------------------------------    
</TABLE>

INSURANCE RESULTS OF OPERATIONS
Operating earnings from insurance operations were $54.8 million in 1995, an
increase of  $8.4 million (18%) from the $46.4 million reported in 1994.
Liberty Life's operating earnings were $5.3 million higher in 1995 as net
investment income, policy benefits and general insurance expenses all improved.
Net investment income for Liberty Life was positively impacted by stronger
real estate development income in 1995.  After a very high first quarter of
1995, Liberty Life's policy benefits improved each quarter and ended the year
60.8% of premium, down over 2% as a percent of premium from the prior year.
The decision to stop accepting new business in the general agency division
reduced expenses, resulting in a break-even performance in this division,
compared to a pre-tax loss of $2.1 million in 1994.  The FamilySide pre-need
group also reported an increase in operating earnings of $2.3 million (20%)
over 1994.  FamilySide benefited from having two significant 1994 acquisitions
included for a full year in 1995 compared to 10 months in 1994.  And, for the
first time ever, Liberty Insurance Services reported a profit on its
unaffiliated client base.

The increase in 1995 operating earnings followed a 13% increase in 1994 over
1993.  Substantially all of the increase in 1994 was due to acquisitions (see
Insurance Acquisitions section below).  Operating earnings of Liberty Life were
flat during the period from 1993 to 1994 as lower investment yields and higher
mortality offset the benefit of lower general insurance expenses.



                                       32


<PAGE>   33

                                                                      EXHIBIT 13




<TABLE>
<CAPTION>
(in 000's)                                                                       1995      1994      1993      
- ------------------------------------------------------------------------------------------------------------  
<S>                                                                            <C>       <C>       <C>         
Revenues (exclusive of realized investment gains and losses)                                                   
  Insurance premiums and policy charges                                        $331,370  $315,789  $250,922    
  Net investment income                                                         144,483   129,925   110,507    
  Service contract revenues                                                       9,025     5,585     8,383    
- ------------------------------------------------------------------------------------------------------------   
Total revenues                                                                  484,878  $451,299   369,812    
Policy benefits                                                                 236,774   225,745   159,452    
Commissions                                                                      54,583    49,869    44,491    
General insurance expenses                                                       68,246    62,639    63,670    
Amortization of deferred acquisition costs and cost of business acquired         43,697    41,443    39,402    
Other                                                                               114     1,429     2,211    
- ------------------------------------------------------------------------------------------------------------   
Income from operations before income taxes                                       81,464    70,174    60,586    
Income taxes                                                                     26,675    23,778    19,479    
- ------------------------------------------------------------------------------------------------------------   
Income from operations                                                         $ 54,789  $ 46,396  $ 41,107    
- ------------------------------------------------------------------------------------------------------------   
</TABLE>

Revenues from insurance operations in 1995 were $484.9 million, increasing 7%
over last year's $451.3 million.  Insurance premiums and policy charges were
$331.4 million, an increase of 5% from 1994, and net investment income
increased 11% to $144.5 million.  FamilySide contributed the majority of the
increase in revenues on the strength of both higher premiums and policy charges
and higher investment income. Liberty Life reported a 4% increase in insurance
premiums and policy charges in 1995 and also reported higher investment income
for the year.

For 1994 revenues from insurance operations were $451.3 million, an increase of
22% over the $369.8 million reported in 1993.  Premiums and policy charges were
$315.8 million in 1994, an increase of $64.9 million (26%).  The increase in
premiums from 1993 was substantially due to the acquisitions closed in 1994.
Investment income increased 22% to $129.9 million in 1994.  The acquisitions
fueled this increase as well. Without the acquisitions, investment income would
have been level with the prior year.

Policy benefits as a percent of premium were 71% in 1995, compared with 72% in
1994 and 64% in 1993.  The increase in the benefit-to-premium ratio from 1993
to 1994 was principally attributable to the product characteristics of the
pre-need products. The pre-need products are primarily limited-pay or
single-premium products that have a higher benefit ratio than products
historically sold by Liberty.  As pre-need became a larger percentage of total
company premiums in 1994, the overall benefit-to-premium ratio increased.  In
1995 Liberty Life experienced higher than expected mortality in the first
quarter.  Mortality studies were performed and changes were implemented as a
result of the studies.  The consolidated benefit-to-premium ratio improved in
the second half of 1995 as the ratio declined from 74% reported for the first
half of 1995 to the annual rate of 71%.  Management believes that some of the
improvement in the second half of 1995 was attributable to actions taken as a
result of the mortality studies; however, claims are inherently variable and
will fluctuate, particularly when measured over a short period of time.

The commissions-to-premium ratio was 16% in 1995 and 1994.  The comparable
ratio in 1993 was 18%.  The drop in the ratio from 1993 to 1994 occurred as the
pre-need products increased as a percent of total premium.  The limited-pay
characteristics of the pre-need products results in a lower commission
structure than traditional life insurance.



                                       33


<PAGE>   34
                                                                      EXHIBIT 13



General insurance expenses increased $5.6 million (9%) over 1994 levels with
$3.6 million of the increase coming from expanding operations at Liberty
Insurance Services.  Excluding Liberty Insurance Services, the
expense-to-premium ratio was 16% for 1995 and 1994, down from 21% in 1993.  The
1994 decrease in the expense-to-premium ratio was after adding general expenses
of $9.4 million from the 1994 acquisitions and was the result of continued
emphasis on expense control.

Amortization of deferred acquisition costs and cost of business acquired
increased 5% over last year.  The amortization-to-premium ratio remained
constant at 13% of premiums for 1995 and 1994.  The primary variable in the
amortization expense from year to year is policy persistency, or lapses.  For
1995 lapses were at a comparable level to 1994; however, the 1994 level was
down significantly from 1993.  The amortization expense in 1993 reflected high
lapses in both home service and mortgage protection lines.  Management believes
that the high lapse experience in 1993 in the home service line was related to
Liberty's consolidation of branch offices and, for mortgage protection, the
high level of home mortgage refinancing in 1993 due to low interest rates.  As
expected, the persistency in both lines improved substantially in 1994,
resulting in reduced amortization expense.  As noted earlier, the 1995
persistency levels were comparable to 1994 levels.  In the latter half of 1995
and continuing into 1996, mortgage loan interest rates returned to levels
comparable to those of 1993; however, there has not been any indication of a
marked increase in the level of mortgage protection lapses.

INSURANCE OPERATIONS ACQUISITIONS AND EXPANSIONS
Beginning in 1992 and continuing through the first half of 1994, Liberty
established itself as a key player in the fast-growing pre-need market.  The
purchase of Pierce National Life in July 1992 provided Liberty with a
substantial presence in the pre-need market and the opportunity to expand its
presence on an international level.  Pierce National markets its products
through funeral directors and independent agents in the U.S. and Canada.  In
April 1993, Liberty further expanded its presence in the pre-need market with
the acquisition of the assets of Estate Assurance Company, a pre-need insurance
subsidiary of Stewart Enterprises, Inc.  Additional expansion of Liberty's
pre-need operations occurred in February 1994 with the acquisitions of North
American National Corporation, headquartered in Columbus, Ohio, and American
Funeral Assurance Company, headquartered in Amory, Mississippi.  North American
was a holding company whose principal subsidiaries, Pan-Western Life Insurance
Company, Howard Life Insurance Company, and Brookings International Life
Insurance Company, were providers of pre-need life insurance. This acquisition
added strategic Midwest markets to Liberty's pre-need territory.  American
Funeral was one of the largest providers of pre-need life insurance, with
extensive affiliations in the funeral industry.

During 1995, Liberty focused on consolidating its pre-need operations.  By the
end of 1995 all of the pre-need operations had been relocated to Greenville and
the companies merged into Pierce National.  To cap off the consolidation of the
pre-need acquisitions,  Liberty introduced what it believes to be the
industry's most comprehensive pre-need product portfolio during November 1995.
The product portfolio is marketed under the brand name FamilySide.  The actions
taken in 1995 to consolidate the operations will provide for improved product
profitability, focused marketing capability, and consistency and efficiency in
administrative support.

In addition to the pre-need acquisitions, Liberty grew its home service
division through acquisitions. In October 1992, Liberty expanded its home
service business with the acquisition of Magnolia Life Insurance Company
headquartered in Lake Charles, Louisiana.  On April 1, 1994, Liberty acquired
State National Capital Corporation, headquartered in Baton Rouge, Louisiana..
These acquisitions gave Liberty a significant presence in the Louisiana home
service market.  Both Magnolia Life and State National Life were integrated
into Liberty Life during 1994.

In the fourth quarter of 1995, Liberty announced that the operations of Liberty
Insurance Services will be combined in a joint venture with Continuum
Administrative Services Company, the third-party administrative arm of The
Continuum Company.  The joint venture, operating under the name of ALLIANCE-ONE
Services, LP, will be the largest third party administrator of life insurance
business in the United States.  Liberty believes there is substantial long-term
potential for the joint venture; however, it is not expected to add
substantially to Liberty's results in 1996.



                                       34


<PAGE>   35

                                                                      EXHIBIT 13


BROADCASTING RESULTS OF OPERATIONS


<TABLE>
<CAPTION>
(In 000's)                                                                    1995           1994            1993    
- ---------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>             <C>             <C>      
Gross broadcasting revenues                                                 $119,529        $98,266         $87,984  
Broadcasting expenses                                                         83,849         69,523          64,705  
- ---------------------------------------------------------------------------------------------------------------------
Income from operations before interest and taxes                              35,680         28,743          23,279  
Interest expense                                                               8,553          7,042           7,099  
- ---------------------------------------------------------------------------------------------------------------------
Income from operations before income taxes                                    27,127         21,701          16,180  
Income taxes                                                                  10,537          8,782           6,464  
- ---------------------------------------------------------------------------------------------------------------------
Income from operations                                                      $ 16,590        $12,919         $ 9,716  
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

Gross broadcasting revenues for 1995 were $119.5 million, an increase of $21.2
million (22%) over last year's $98.3 million.  Excluding the $12.3 million in
revenues added from the February 1995 acquisition of WLOX-TV, gross revenues
were up 9%.  Strong time sales (both national and local), coupled with
increased network compensation, overcame the decline in political revenues as
1995 was an off-year for major political races.  The increased network
compensation came about as a result of the networks' competing for affiliations
with local stations.  Cosmos, due to the strength of its stations in the local
market, was able to capitalize by re-negotiating network compensation contracts
and reported a $4.0 million increase in network compensation revenue in 1995.
Broadcasting expenses, excluding the impact of the WLOX-TV acquisition, rose
only 2% in 1995.  As a result of the increased revenues and expense control,
Cosmos reported a $3.7 million increase in income from operations in 1995.
Substantially all of the increase in earnings was generated from the existing
station group as the WLOX-TV acquisition was not expected to, and did not,
contribute significantly to operating earnings in 1995.

Gross broadcasting revenues for 1994 were $98.3 million, an increase of $10.3
million (12%) from 1993 levels.  Strong national revenues and the highest
political revenues ever drove the revenue increase in 1994.  Income from
operations in 1994 was up $3.2 million (33%) over 1993, largely due to revenue
trends.

An additional measure of broadcasting performance is operating cash flow,
defined as operating earnings before depreciation and amortization, interest,
taxes and corporate expenses.  Operating cash flow, and the related efficiency
ratio (operating cash flow divided by revenues net of agency commissions) are
measurements of broadcasting operating margins.  For the year broadcasting cash
flow was $44.9 million compared to $33.0 million in 1994 and $27.8 million in
1993.  The acquisition of WLOX-TV added $6.2 million to 1995 operating cash
flows.  The efficiency ratio was at an all time high of 43% in 1995, compared
to 40% in 1994 and 38% in 1993.

The Company closed the acquisition of WLOX-TV on February 28, 1995.  The
purchase price of $40.1 million was funded with a combination of 599,985 shares
of 1995-A Series convertible preferred stock with a stated value of $35 per
share; cash of $5.6 million; and a note payable for $13.5 million.

CORPORATE AND OTHER
Corporate and other includes general corporate activities such as the overall
management, legal and finance operations, debt service on debt not allocated to
segments, intercompany eliminations and the operations of Liberty Investment
Group.  The increase in the loss in 1995 in this area was primarily due to
higher interest costs as both the outstanding debt and interest rates were at
higher levels than 1994.

                                       35


<PAGE>   36

                                                                      EXHIBIT 13


BALANCE SHEET

INVESTMENTS

As of December 31, 1995, Liberty's consolidated investment portfolio was
carried at $2.0 billion compared with $1.7 billion at the end of 1994.  Of the
$290 million increase in the carrying value of the portfolio, approximately
$150 million was from the increase in the market value of the portfolio, with
the remainder of the increase coming from investment of cash generated from
operating and financing activities.  Approximately 72% of consolidated invested
assets were in fixed maturity securities (bonds and redeemable preferred
stocks), 11% were in mortgage loans, 7% in real estate, with the balance
consisting of policy loans (5%), equity securities (4%) and other long-term
investments (1%).

The overall average credit rating of fixed maturity securities as of December
31, 1995 was AA.  Less than investment grade securities comprised 3.3% of the
fixed maturity portfolio at December 31, 1995, compared with 5.3% at December
31, 1994.

Statement of Financial Accounting Standard ("SFAS") No. 115, "Accounting for
Certain Investments in Debt and Equity Securities" requires that all debt and
equity securities be classified into one of three categories -- held to
maturity, available for sale, or trading.  As of December 31, 1995, all
securities have been classified as available for sale and are carried at fair
value.  During 1995, the Company transferred the portion of fixed maturity
securities previously classified as held to maturity to the available for sale
classification.  As a result of the transfer, shareholders' equity was
increased $14.6 million (net of deferred income taxes and adjustment to
deferred acquisition costs) to reflect the unrealized gain on securities
previously carried at cost. See Note 1 to the Consolidated Financial Statements
for additional discussion of the transfer.

SFAS 115 requires that available for sale securities be carried at fair value,
with unrealized gains and losses, net of adjustment for deferred income taxes
and deferred acquisition costs, be reported directly in shareholders' equity.
The fair value of Liberty's fixed maturity portfolio, and the related
adjustment to shareholders' equity, is significantly affected by changes in the
overall interest rate environment.  For example, as interest rates fell
throughout 1995, shareholders' equity increased $111.1 million, reflecting the
change in the fair value of the portfolio.  In contrast, primarily as a result
of the rising interest rate environment during 1994, the Company reported a net
unrealized loss of $69.6 million for the year ended December 31, 1994.  While
the volatility experienced in 1995 and 1994 is not expected to be repeated on
an annual basis, it is likely that there will continue to be significant
fluctuations in shareholders' equity as a result of carrying fixed maturity
securities at market value.

Although Liberty's entire fixed maturity and equity securities portfolios have
been classified as available for sale, Liberty follows a value-oriented, as
opposed to a trading-oriented, investment philosophy concerning its securities
portfolios.  Accordingly, turnover in the portfolios has historically been low,
although portfolio turnover in 1995 and particularly in 1994 was higher than
historical levels as 1) investment portfolios from the companies acquired in
1994 were restructured to meet Liberty guidelines as to quality, yield and
duration, and 2) Liberty took advantage of its tax position at the end of 1994
to sell securities with lower yields and reinvest in higher yielding securities
of equal or better credit quality.  Gains trading, which Liberty believes is
short-sighted, is not consistent with its investment philosophy of longer term
value-oriented investing.  Going into 1996, yields remain at historically low
levels and the yield curve is relatively flat.  If this environment continues,
in order to generate incremental returns above market yields without
sacrificing credit quality, it may be necessary to more actively trade
securities.

Approximately 56% of Liberty's $1.5 billion fixed maturity portfolio at
December 31, 1995, was comprised of mortgage-backed securities.  This compares
to approximately 54% at year-end 1994.  Certain mortgage-backed securities are
subject to significant prepayment risk or extension risk due to changes in
interest rates.  In periods of declining interest rates mortgages may be repaid
more rapidly than scheduled as borrowers refinance higher rate mortgages to
take advantage of the lower current rates.  As a result, holders of
mortgage-backed securities may receive large prepayments on their investments
which cannot be reinvested at interest rates comparable to the rates on the
prepaid mortgages.  In a rising interest rate environment refinancings are
significantly curtailed and the payments to the holders of the securities
decline, limiting the ability of the holder to reinvest at the higher interest
rates.  Mortgage-backed pass-through securities and sequential collateralized
mortgage obligations ("CMO's"), which comprised 20% of the book value of
Liberty's mortgage-backed securities at December 31, 1995, and 17% at year-end
1994, are sensitive to prepayment or extension risk.  The remaining 80% of
Liberty's mortgage-backed investment portfolio at December 31, 1995, consisted
of planned amortization class ("PAC") instruments.  This compares to 83% at
December 31, 1994. These investments are designed to amortize in a more
predictable manner by shifting the primary prepayment and extension risk of the
underlying collateral to investors in other tranches of the CMO.  PAC's are
tranches of CMO's specifically designed to protect against prepayment or
extension risk.  In periods of declining interest rates, prepayments are first
applied to the non-PAC tranches of the CMO, creating improved call protection
for the PAC tranches.  Only after all non-PAC tranches have been paid off are
prepayments applied to the PAC tranche.  In periods of increasing interest
rates, prepayments are first applied to the PAC tranche, thus reducing
extension risk for PACs.  As a result, PACs have a more stable cash flow than
most other mortgage securities because they have better call protection and
less extension risk.

Mortgage loans of $213.2 million comprised 11% of the consolidated investment
portfolio at December 31, 1995.  This compares to mortgage loans of $203.4
million, or 12%, of the consolidated investment portfolio at December 31, 1994.
Substantially all of these mortgage loans are commercial mortgages with a
loan-to-value ratio not exceeding 75% when made.  Approximately 50% of these
loans at December 31, 1995, are concentrated in North and South Carolina; and
91% are in the states of North Carolina, South Carolina, Virginia, Florida,
Georgia,



                                       36


<PAGE>   37

                                                                      EXHIBIT 13


Tennessee and Louisiana.  Mortgage loan delinquencies, defined as payments 60
or more days past due, have historically been low and were 1.3% at the end of
1995 compared to the latest available industry rate of 2.4%.

As of December 31, 1995 and 1994, investment real estate totaled $135.3 million
and $135.5 million, representing  7% and 8%, respectively, of the consolidated
investment portfolio.  Three property types make up the bulk of the portfolio.
Residential land development and industrial land development projects accounted
for 64% of the portfolio as of the end of 1995, with business property rentals
making up another 26%.  In 1995, Liberty decided to sell its existing shopping
centers and not allocate future investments to this property type.  At the end
of 1994 shopping center investments were 15% of the real estate portfolio;
however, substantially all of the shopping center properties were sold by the
end of 1995.  Of Liberty's investment real estate, 96% is located in South
Carolina, Florida, Georgia, and North Carolina.

Liberty has experienced pre-tax impairments on investment assets of $9.5
million, $2.7 million, and $6.2 million for the years ended December 31, 1995,
1994, and 1993, respectively.  The high level of impairments in 1995 was due
primarily to write-downs taken  on an oil and gas investment.  While the level
of impairments is not predictable, management does not expect impairments to
have a significant impact on Liberty's results of operations or liquidity.

Beginning in 1996 a new accounting standard will potentially change the amounts
of impairments recognized and the timing of the recognition.  Statement of
Financial Accounting Standard No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of" prescribes
accounting standards for the impairment of long-lived assets, certain
identifiable intangibles, and goodwill that are used in the business, as well
as establishing accounting standards for long-lived assets and certain
identifiable intangibles to be disposed of.  Under the provisions of the
statement certain of the Company's investment real estate assets will be
required to be valued at fair value, rather than net realizable value; however,
the adoption of the statement is not expected to have a material impact on the
net income or financial position of the Company.



LIABILITIES, REDEEMABLE PREFERRED STOCK AND SHAREHOLDERS' EQUITY

In March 1995, Liberty refinanced its $325 million revolving credit facility
into a new $375 million multi-tranche credit facility.  The new facility
consists of a $225 million three-year revolving credit facility; a $100 million
seven year term loan facility; and a $50 million facility substantially
identical to the revolving facility, which is convertible into terms
substantially identical to the term facility anytime prior to March 1997.  The
credit facility contains various restrictive covenants typical of a credit
facility agreement of this size and nature. These restrictions primarily
pertain to levels of indebtedness, limitations on payment of dividends,
limitations on the quality and types of investments, and capital expenditures.
Additionally, Liberty must also comply with several financial covenant
restrictions under the revolving credit agreement including defined ratios of
consolidated debt to cash flow, consolidated debt to consolidated total
capital, and fixed charges coverage.

Liberty has entered into various interest rate swaps, caps and corridors in an
attempt to minimize the impact of a potential significant rise in short-term
interest rates on Liberty's outstanding variable-rate debt.  See Note 5 to the
Consolidated Financial Statements for additional discussion of these contracts.

In 1994, Liberty issued 668,207 shares of Series 1994-A Voting Cumulative
Preferred Stock having a total redemption value of $23.4 million, or $35.00 per
share, in connection with the acquisition of State National Capital Corporation
and 598,656 shares of Series 1994-B Voting Cumulative Preferred Stock having a
total redemption value of $22.4 million, or $37.50 per share, in connection
with the acquisition of American Funeral Assurance Company.  The shares have
preference in liquidation and each share is entitled to one vote on any matters
submitted to a vote of the shareholders of the Company.  Both the Company and
the holders of the preferred stock have the right to redeem any or all of the
shares from time to time beginning five years and one month after the date of
issue in exchange for cash or shares of the Company's common stock.  There is
no sinking fund for the redemption of either series of preferred stock.  Both
the 1994-A and 1994-B series of preferred stock are considered redeemable
preferred stock and are classified outside of permanent equity.

On February 28, 1995, the Company issued 599,985 shares of Series 1995-A Voting
Cumulative Convertible Preferred Stock, having a total redemption value of
$21.0 million, or $35.00 per share, in connection with the acquisition of
WLOX-TV.  The Company has the right to redeem any or all of the shares from
time to time at any time beginning five years and one month after the date of
issue in exchange for cash, common stock, or a combination of both.  Generally,
the amount of consideration on the 1995-A Series will be equivalent to $35.00
per share plus the amount of any accumulated and unpaid dividends.  There is no
sinking fund for the redemption of the preferred stock.  These shares are
considered common stock equivalents for financial reporting purposes.

During December 1992 and January 1993, Liberty completed its public stock
offering of 2,725,100 shares of its common stock at a per share price of
$28.25, which generated $73 million in net proceeds that were used to pay down
outstanding bank debt.  Of the total shares issued, 2,400,000 were issued
during December 1992.  The remaining 325,100 shares were issued in January 1993
as a result of the underwriters exercising the over-allotment provision of the
stock offering


                                       37


<PAGE>   38

                                                                      EXHIBIT 13


The National Association of Insurance Commissioners (the "NAIC") has Risk-Based
Capital ("RBC") requirements for life/health insurance companies to evaluate
the adequacy of statutory capital and surplus in relation to investment and
insurance risks such as asset quality, mortality and morbidity, asset and
liability matching, and other business factors.  The RBC formula will be used
by states as an early warning tool to identify companies that potentially are
inadequately capitalized for the purpose of initiating regulatory action.  In
addition, the formula defines new minimum capital standards that will
supplement the current system of low fixed minimum capital and surplus
requirements on a state-by-state basis.  The RBC ratios for the insurance
subsidiaries significantly exceed the minimum capital requirements at December
31, 1995.



CASH FLOWS

The parent company's short-term cash needs consist primarily of: (1) working
capital requirements, (2) interest on corporate debt, (3) dividends to
shareholders and (4) funds for real estate investments.  The parent company's
primary long-term cash need is the repayment of corporate debt.  The parent
company depends primarily on dividends, debt service payments and consolidated
tax return benefits paid to it by its subsidiaries to meet its short-term and
long-term cash needs.  Historically, Liberty's primary businesses - insurance
and broadcasting - have provided sufficient liquidity to fund their operations
and the operations of the parent company.  Liberty receives funds from its
insurance subsidiaries primarily in the form of dividends.  Dividends from each
insurance subsidiary are restricted under applicable state law.  Annual
dividends in excess of maximum amounts prescribed by state statutes
("extraordinary dividends") may not be paid without the approval of the
insurance commissioner of each state in which an insurance subsidiary is
domiciled.  In 1994 the National Association of Insurance Commissioners
("NAIC") proposed, and certain states adopted, legislation that lowers the
threshold amount for determining what constitutes an extraordinary dividend.
Such legislative changes could make it more difficult for insurance
subsidiaries to pay dividends to their parent.  See Note 8 to the Consolidated
Financial Statements.

On a consolidated basis, Liberty's net cash flow from operating activities was
$87.4 million for 1995 compared with $87.1 million for the preceding year.
Liberty's net cash used in investing activities was $133.6 million for 1995
compared to $176.3 million in 1994.  The net cash used in investing activities
in 1995 was primarily to fund the purchase of investment securities.  Cash used
in investing activities in 1994, in addition to funding investment security
purchases, was used to fund insurance acquisitions ($54.1 million) and a bulk
purchase of real estate assets ($43.0 million). Cash flow from financing
activities fluctuates primarily based on the level of borrowings or debt
repayment.  In 1995 cash flow provided by financing activities was $38.5
million compared with cash provided of $111.2 million for 1994. Proceeds from
borrowings exceeded debt repayments by $11.4 million in 1995 compared with
$76.9 million in 1994.   The excess of borrowings over repayments of debt in
1994 was used to fund insurance and real estate acquisitions.  As a result of
its activities, Liberty had a net decrease in cash of $7.7 million in 1995
compared with a $21.9 million increase in cash in 1994.

Liberty believes that its current level of cash and future cash flows from
operations is sufficient to meet the needs of its business and to satisfy its
debt service.  If suitable opportunities arise for additional acquisitions,
Liberty plans to draw on its revolving credit facility or use Common Stock or
Preferred Stock as payment of all or part of the consideration for such
acquisitions; or Liberty may seek additional funds in the equity or debt
markets.  Under the restructured credit facility, there exists no restriction
on acquisition funding; however, consolidated debt is limited to a maximum of
$385 million.  Outstanding debt at December 31, 1995 totaled $258 million.

Management believes liquidity risk of the insurance operations is minimized by
investment strategies that stress high quality assets and an integrated
asset/liability matching process.  Investments are primarily in intermediate to
long-term maturities in order to match the long-term nature of insurance
liabilities.  Liberty has a relatively small block of universal life products
that are interest-sensitive.  Liberty actively manages the rates credited on
these policies to maintain an acceptable spread between the earned and credited
rate.  In addition, Liberty has an integrated asset/liability matching process
to minimize the liquidity risk that is associated with interest-sensitive
products.  Accordingly, most long-term investments are held to maturity and
interim market fluctuations present no significant liquidity problems.
Liberty's only use of derivative financial instruments is to minimize the
exposure on its variable rate debt.

Most states have laws requiring solvent life insurance companies to pay
guaranty fund assessments to protect the interests of policyholders of
insolvent life insurance companies.  Due to the recent increase in the number
of companies that are under regulatory supervision, there is expected to be an
increase in assessments by state guaranty funds.  Under present law, most
assessments can be recovered through a credit against future premium taxes.
Liberty has reviewed its exposure to potential assessments, and the effect on
its financial position and results of operations is not expected to be
material.

Other Company commitments are shown in Note 7 to the Consolidated Financial
Statements.  Further discussion of investments and valuation is contained in
Notes 1, 2 and 15 to the Consolidated Financial Statements.






                                       38


<PAGE>   39

                                                                      EXHIBIT 13


CONSOLIDATED BALANCE SHEETS
THE LIBERTY CORPORATION AND SUBSIDIARIES
(In 000's)


<TABLE>
<CAPTION>
At December 31                                                                                   1995        1994        
- --------------------------------------------------------------------------------------------------------------------- 
<S>                                                                                           <C>         <C>            
ASSETS                                                                                                                 

Investments:                                                                                                           
  Fixed maturity securities                                                                                              
    Available for sale, at market, cost of $1,383,324 in 1995 and $947,522 in 1994            $1,467,039  $  883,029     
    Held to maturity, at cost, market of $311,129 in 1994                                            ---     299,118     
  Equity securities, primarily at market, cost of $68,637 in 1995, $78,116 in 1994                82,508      78,208     
  Mortgage loans                                                                                 213,223     203,381     
  Investment real estate, at cost less accumulated depreciation $11,671 in 1995,                                         
    $12,882 in 1994                                                                              135,306     135,545     
  Policy loans                                                                                    98,369      96,160     
  Other long-term investments                                                                     27,535      31,624     
  Short-term investments                                                                             ---       7,264     
- ---------------------------------------------------------------------------------------------------------------------  
Total Investments                                                                              2,023,980   1,734,329     
- ---------------------------------------------------------------------------------------------------------------------  

Cash                                                                                              43,741      51,400     
Accrued investment income                                                                         20,018      18,708     
Receivables net of bad debt reserves, $1,975 in 1995, $1,493 in 1994                              46,098      37,879     
Receivable from reinsurers                                                                       275,090     258,969     
Deferred acquisition costs                                                                       265,188     259,799     
Cost of business acquired                                                                         86,925      98,056     
Buildings and equipment, at cost, less accumulated depreciation $105,819 in                                            
  1995, $100,362 in 1994                                                                          79,789      66,360     
Intangibles related to television operations, at cost, net of amortization                                             
  $20,192 in 1995, $16,278 in 1994                                                                99,056      46,934     
Goodwill related to insurance acquisitions, at cost, net of amortization $8,076                                        
  in 1995, $6,490 in 1994                                                                         37,239      40,308     
Other assets                                                                                      57,172      54,522     
- ---------------------------------------------------------------------------------------------------------------------  
Total Assets                                                                                  $3,034,296  $2,667,264   
- ---------------------------------------------------------------------------------------------------------------------  
</TABLE>


                                       39


<PAGE>   40

                                                                      EXHIBIT 13



<TABLE>
<CAPTION>
At December 31                                                                                   1995        1994     
- ---------------------------------------------------------------------------------------------------------------------- 
<S>                                                                                           <C>         <C>         
LIABILITIES, REDEEMABLE PREFERRED STOCK AND SHAREHOLDERS' EQUITY                                                      
Liabilities:                                                                                                          
  Policy liabilities:                                                                                                 
    Future policy benefits                                                                    $1,811,417  $1,731,654  
    Claims and benefits payable                                                                   24,356      24,812  
    Policyholder funds                                                                            27,086      27,157  
- ---------------------------------------------------------------------------------------------------------------------- 
                                                                                               1,862,859   1,783,623  
  Notes and mortgages payable                                                                    158,444     131,647  
  Long-term debt                                                                                 100,000     100,000  
  Accrued income taxes                                                                             6,665       4,418  
  Deferred income taxes                                                                          182,083     112,707  
  Accounts payable and accrued expenses                                                           67,094      66,608  
  Other liabilities                                                                               35,722      26,856  
- ---------------------------------------------------------------------------------------------------------------------- 
Total Liabilities                                                                              2,412,867   2,225,859
- ---------------------------------------------------------------------------------------------------------------------- 

Redeemable Preferred Stock:                                                                                           
  1994-A Series, $35.00 redemption value, 668,207 shares issued and outstanding                   23,387      23,387  
  1994-B Series, $37.50 redemption value, 594,126 and 598,101 shares issued and                                       
    outstanding in 1995 and 1994, respectively                                                    22,280      22,429  
- ---------------------------------------------------------------------------------------------------------------------- 
Total Redeemable Preferred Stock                                                                  45,667      45,816  
- ---------------------------------------------------------------------------------------------------------------------- 
                                                                                                                      
Shareholders' Equity:                                                                                                 
  Common stock                                                                                                        
    Authorized - 50,000,000 shares, no par value                                                                      
    Issued and outstanding - 20,060,629 shares in 1995, 19,841,470 shares in 1994                158,735     152,956  
  Convertible Preferred Stock 1995-A Series, 599,985 shares issued and outstanding                20,999         ---  
  Preferred Stock                                                                                                     
    Authorized - 10,000,000 shares                                                                                    
    Issued and outstanding - 1,862,318 shares in 1995, 1,266,308 shares in 1994                                       
  Unearned stock compensation                                                                     (6,050)     (5,319) 
  Unrealized appreciation (depreciation) on fixed maturity securities available                                       
    for sale and equity securities                                                                57,986     (53,109)  
  Cumulative foreign currency translation adjustment                                                (999)     (1,491) 
  Retained earnings                                                                              345,091     302,552  
- ---------------------------------------------------------------------------------------------------------------------- 
Total Shareholders' Equity                                                                       575,762     395,589  
- ---------------------------------------------------------------------------------------------------------------------- 
- ---------------------------------------------------------------------------------------------------------------------- 
Total Liabilities, Redeemable Preferred Stock and Shareholders' Equity                        $3,034,296  $2,667,264  
- ---------------------------------------------------------------------------------------------------------------------- 
</TABLE>

See notes to consolidated financial statements.



                                       40


<PAGE>   41

                                                                      EXHIBIT 13


CONSOLIDATED STATEMENTS OF INCOME
THE LIBERTY CORPORATION AND SUBSIDIARIES
(In $000's, except per share data)



<TABLE>
<CAPTION>
For the Years Ended December 31                                                    1995      1994      1993       
- ----------------------------------------------------------------------------------------------------------------- 
<S>                                                                              <C>       <C>       <C>          
REVENUES                                                                                                          
  Insurance premiums and policy charges                                          $331,370  $315,789  $250,922     
  Broadcasting revenues                                                           119,529    98,266    87,984     
  Net investment income                                                           148,670   133,679   110,966     
  Service contract revenues                                                         9,025     5,585     8,383     
  Realized investment gains (losses)                                               (2,913)  (12,073)   14,686     
  Other income                                                                        ---       ---         4     
- ----------------------------------------------------------------------------------------------------------------- 
Total revenues                                                                    605,681   541,246   472,945     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
EXPENSES                                                                                                          
  Policyholder benefits                                                           236,774   225,745   159,452     
  Insurance commissions                                                            54,583    49,869    44,491     
  General insurance expenses                                                       67,703    84,930    66,213     
  Amortization of deferred acquisition costs and cost of business acquired         43,780    45,024    39,402     
  Broadcasting expenses                                                            83,849    69,523    64,705     
  Interest expense                                                                 15,047    11,097     9,945     
  Other expenses                                                                   15,150    16,190    11,413     
- ----------------------------------------------------------------------------------------------------------------- 
Total expenses                                                                    516,886   502,378   395,621     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
Income before income taxes and cumulative effect of accounting changes             88,795    38,868    77,324     
Provision for income taxes                                                         29,442    12,690    26,237     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
Income before cumulative effect of accounting changes                              59,353    26,178    51,087     
                                                                                                                  
Cumulative effect of accounting changes                                                                           
  SFAS 106 - Postretirement benefits                                                  ---       ---   (10,068)    
  SFAS 112 - Postemployment benefits                                                  ---       ---    (1,872)    
- ----------------------------------------------------------------------------------------------------------------- 
Net income                                                                       $ 59,353  $ 26,178  $ 39,147     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
EARNINGS PER COMMON SHARE                                                                                         
Income before cumulative effect of accounting changes                            $   2.76  $   1.22  $   2.62     
Cumulative effect of accounting changes                                                                           
  SFAS 106 - Postretirement benefits                                                  ---       ---      (.52)    
  SFAS 112 - Postemployment benefits                                                  ---       ---      (.09)    
- ----------------------------------------------------------------------------------------------------------------- 
Net earnings per common share                                                    $   2.76  $   1.22  $   2.01     
- ----------------------------------------------------------------------------------------------------------------- 
</TABLE>

See notes to consolidated financial statements.



                                       41


<PAGE>   42

                                                                      EXHIBIT 13


CONSOLIDATED STATEMENTS OF CASH FLOWS
THE LIBERTY CORPORATION AND SUBSIDIARIES
(In 000's)


<TABLE>
<CAPTION>
For the Years Ended December 31                                                         1995         1994         1993
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>          <C>          <C>
OPERATING ACTIVITIES
Net income                                                                         $    59,353  $    26,178  $    39,147
Adjustments to reconcile net income to net cash provided by operating activities:
  Increase in policy liabilities                                                        18,845       53,961       30,763
  (Decrease) increase in accounts payable and accrued expenses                          (3,964)       1,142        4,948
  Increase in receivables                                                               (3,311)      (7,374)     (11,569)
  Amortization of deferred acquisition costs and cost of business acquired              43,780       45,024       39,402
  Policy acquisition costs deferred                                                    (54,522)     (59,053)     (58,017)
  Realized investment (gains) losses                                                     2,913       12,073      (14,686)
  Gain on sale of operating assets                                                      (3,231)      (3,214)      (3,136)
  Depreciation and amortization                                                         19,034       16,019       13,522
  Amortization of bond premium and discount                                             (7,485)      (4,904)      (6,033)
  Provision for deferred income taxes                                                    6,225       (1,481)       2,089
  All other operating activities, net                                                    9,803        8,679       (1,730)
- ---------------------------------------------------------------------------------------------------------------------------
  NET CASH PROVIDED BY OPERATING ACTIVITIES                                             87,440       87,050       34,700
- ---------------------------------------------------------------------------------------------------------------------------
INVESTING ACTIVITIES
Investment securities sold:
    Available for sale (equity securities in 1993)                                     155,670      225,100       40,698
    Held to maturity (fixed maturities in 1993)                                            ---          ---       10,124
Investment securities matured or redeemed by issuer:
    Available for sale                                                                  32,913       61,216          ---
    Held to maturity                                                                    35,494       65,910      241,000
Cost of investment securities acquired:
Available for sale                                                                    (329,918)    (420,244)         ---
Held to maturity                                                                           ---          ---     (351,900)
Mortgage loans made                                                                    (32,905)     (31,957)     (28,883)
Mortgage loan repayments                                                                22,712       20,621       23,648
Purchase of investment properties, buildings and equipment                             (62,955)     (87,115)     (32,563)
Sale of investment properties, buildings and equipment                                  49,103       31,158       40,374
Purchases of short-term investments                                                    (43,607)    (388,465)    (381,400)
Sales of short-term investments                                                         50,871      394,673      394,284
Net cash paid on purchases of insurance companies                                          ---      (54,087)        (722)
Net cash paid on sale of insurance business                                                ---          ---       (2,250)
Net cash paid on purchase of television station                                         (5,140)         ---          ---
All other investment activities, net                                                    (5,828)        6,860      (1,439)
- ---------------------------------------------------------------------------------------------------------------------------
  NET CASH USED IN INVESTING ACTIVITIES                                               (133,590)    (176,330)     (49,029)
- ---------------------------------------------------------------------------------------------------------------------------
FINANCING ACTIVITIES
Proceeds from borrowings                                                             1,901,901    2,544,735    2,192,635
Principal payments on debt                                                          (1,890,521)  (2,467,819)  (2,219,778)
Dividends paid                                                                         (16,814)     (14,358)     (13,108)
Stock issued for employee benefit and compensation programs                              2,909        3,487        5,771
Common stock offering                                                                      ---          ---        8,544
Return of policyholders' account balances                                              (32,637)     (30,025)     (26,201)
Receipts credited to policyholders' account balances                                    73,653       75,173       63,773
- ---------------------------------------------------------------------------------------------------------------------------
  NET CASH PROVIDED BY FINANCING ACTIVITIES                                             38,491      111,193       11,636
- ---------------------------------------------------------------------------------------------------------------------------
INCREASE (DECREASE) IN CASH                                                             (7,659)      21,913       (2,693)
Cash at beginning of year                                                               51,400       29,487       32,180
- ---------------------------------------------------------------------------------------------------------------------------
CASH AT END OF YEAR                                                                $    43,741  $    51,400  $    29,487
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>


See notes to consolidated financial statements.



                                       42


<PAGE>   43

                                                                      EXHIBIT 13


CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
THE LIBERTY CORPORATION AND SUBSIDIARIES
(Amounts in 000's except per share data)


<TABLE>
<CAPTION>
                                                                                                                UNREALIZED      
                                                 COMMON                   CONVERTIBLE           UNEARNED         SECURITY 
                                                 SHARES       COMMON       PREFERRED             STOCK         APPRECIATION    
                                               OUTSTANDING    STOCK          STOCK            COMPENSATION    (DEPRECIATION) 
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                              <C>         <C>           <C>                  <C>            <C> 
Balance at January 1, 1993                       18,859      $126,961      $   ---              $(3,222)       $   3,901  
Net income                                                                                                                   
Net unrealized investment gains                                                                                    1,276       
Dividends - Common Stock - $0.56                                                                                             
  per share                                                                                                                    
Foreign currency translation                                                                                                 
  adjustment                                                                                                                   
Stock issued for employee benefit                                                                                            
  and performance incentive                                                                                                    
  compensation programs                             314         8,434                            (1,253)                         
Stock offering                                      325         8,544                                                            
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1993                     19,498       143,939          ---               (4,475)           5,177       
Cumulative effect of change in                                                                                               
  accounting principle                                                                                            11,357       
Net income                                                                                                                   
Net unrealized investment losses                                                                                 (69,643)       
Dividends - Common  Stock - $0.62                                                                                            
  per share                                                                                                                    
Dividends - Redeemable Preferred                                                                                             
  Stock - $1.672 per share                                                                                                     
Foreign currency translation                                                                                                 
  adjustment                                                                                                                   
Stock issued for employee benefit                                                                                            
  and performance incentive                                                                                                    
  compensation programs                             229         5,816                              (844)                         
Stock issued as part of the                                                                                                  
  purchase price of acquisitions                    113         3,180                                                            
Stock issued for conversion of                                                                                               
  redeemable preferred stock                          1            21
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                     19,841       152,956          ---               (5,319)         (53,109)  
Net Income                                                                                                                   
Net unrealized investment gains                                                                                  111,095       
Dividends - Common Stock - $0.665                                                                                            
  per share                                                                                                                    
Dividends - Redeemable Preferred                                                                                             
  Stock - $2.10 per share                                                                                                      
Dividends - Convertible Preferred                                                                                            
  Stock - $1.4583 per share                                                                                                    
Foreign currency translation                                                                                                 
  adjustment                                                                                                                   
Stock issued for employee benefit                                                                                            
  and performance incentive                                                                                                    
  compensation programs                             216         5,631                              (731)                         
Stock issued as part of the                                                                                                  
  purchase price of acquisitions                                            20,999                                               
Stock issued for conversion of                                                                                               
  redeemable preferred stock                          4           148                                                            
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1995                     20,061      $158,735      $20,999              $(6,050)       $  57,986       
- ------------------------------------------------------------------------------------------------------------------------------

<CAPTION>
                                                  CUMULATIVE
                                                   FOREIGN
                                                   CURRENCY          RETAINED        
                                                 TRANSLATION         EARNINGS          TOTAL           
- -----------------------------------------------------------------------------------------------------
<S>                                                <C>               <C>             <C>
Balance at January 1, 1993                         $ (880)           $262,428        $389,188          
Net income                                                             39,147          39,147          
Net unrealized investment gains                                                         1,276          
Dividends - Common Stock - $0.56                                                                       
  per share                                                           (10,842)        (10,842)         
Foreign currency translation                                                                           
  adjustment                                         (649)                               (649)         
Stock issued for employee benefit                                                                      
  and performance incentive                                                                            
  compensation programs                                                                 7,181          
Stock offering                                                                          8,544          
- -------------------------------------------------------------------------------------------------------
Balance at December 31, 1993                       (1,529)            290,733         433,845          
Cumulative effect of change in                                                                         
  accounting principle                                                                 11,357          
Net income                                                             26,178          26,178          
Net unrealized investment losses                                                      (69,643)         
Dividends - Common  Stock - $0.62                                                                      
  per share                                                           (12,242)        (12,242)         
Dividends - Redeemable Preferred                                                                       
Stock - $1.672 per share                                               (2,117)         (2,117)         
Foreign currency translation                                                                           
  adjustment                                           38                                  38          
Stock issued for employee benefit                                                                      
  and performance incentive                                                                            
  compensation programs                                                                 4,972          
Stock issued as part of the                                                                            
  purchase price of acquisitions                                                        3,180          
Stock issued for conversion of                                                                         
  redeemable preferred stock                                                               21          
- -------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                       (1,491)            302,552         395,589          
Net Income                                                             59,353          59,353          
Net unrealized investment gains                                                       111,095          
Dividends - Common Stock - $0.665                                                                      
  per share                                                           (13,283)        (13,283)         
Dividends - Redeemable Preferred                                                                       
  Stock - $2.10 per share                                              (2,658)         (2,658)         
Dividends - Convertible Preferred                                                                      
  Stock - $1.4583 per share                                              (873)           (873)         
Foreign currency translation                                                                           
  adjustment                                          492                                 492          
Stock issued for employee benefit                                                                      
  and performance incentive                                                                            
  compensation programs                                                                 4,900          
Stock issued as part of the                                                                            
  purchase price of acquisitions                                                       20,999          
Stock issued for conversion of                                                                         
  redeemable preferred stock                                                              148          
- -------------------------------------------------------------------------------------------------------
Balance at December 31, 1995                       $ (999)           $345,091        $575,762          
- -------------------------------------------------------------------------------------------------------
</TABLE>


See notes to consolidated financial statements.


                                       43


<PAGE>   44

                                                                      EXHIBIT 13



                    THE LIBERTY CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               DECEMBER 31, 1995


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION - The accompanying consolidated financial
statements of The Liberty Corporation and Subsidiaries (the Company) include
the accounts of the Company after elimination of all significant intercompany
balances and transactions.  The primary subsidiaries of the Company are Liberty
Life Insurance Company, Pierce National Life Insurance Company (doing business
as FamilySide) and Liberty Insurance Services Corporation (collectively
referred to as the insurance operations) and Cosmos Broadcasting Corporation.

ORGANIZATION - The Company's operations include the sale and service of life
insurance products in the United States and Canada and television broadcasting
operations in the United States.  The insurance operations are licensed to do
business in 49 states and nine Canadian provinces.  While the majority of the
Company's assets and revenues are generated from its insurance operations, the
Company also is a major television group broadcaster, owning and operating
eight network affiliated television stations throughout the southeastern and
midwestern states.  Information on the Company's operations by segment is
included on page 40 of this report (see Note 16).

USE OF ESTIMATES AND ASSUMPTIONS - Financial statements prepared in accordance
with generally accepted accounting principles require management to make
estimates and assumptions that affect the amounts reported in the consolidated
financial statements and accompanying notes to the consolidated financial
statements.  Actual results could differ from those estimates and assumptions.

INSURANCE PREMIUMS AND POLICY CHARGES - Revenues for traditional life insurance
and accident and health insurance are recognized over the premium paying period
as they become due.  For limited payment whole life products, the excess of the
premiums received over the portion of the premiums required to establish
reserves is deferred and recognized in income over the anticipated life of the
policy.  For universal life products, revenues consist of policy charges for
the cost of insurance, administration of the policies and surrender charges
during the period.  Policy issue fees are deferred and recognized in income
over the life of the policies in relation to the incidence of expected gross
profits.

BENEFITS TO POLICYHOLDERS AND BENEFICIARIES - Benefits for traditional life
insurance and accident and health insurance products include claims paid during
the period, accrual for claims reported but not yet paid, and accrual for
claims incurred but not reported based on historical claims experience modified
for expected future trends.  Benefits for universal life products are the
amount of claims paid in excess of the policy value accrued to the benefit of
the policyholder plus interest credited on account values.

INSURANCE RESERVES AND POLICY MAINTENANCE EXPENSES -  Insurance reserves and
policy maintenance expenses for traditional life insurance and accident and
health insurance are associated with earned premiums so as to recognize profits
over the premium paying period.  This association is accomplished by
recognizing the liabilities for insurance reserves on a net level premium
method based on assumptions deemed appropriate at the date of issue as to
future investment yield, mortality, morbidity, withdrawals and maintenance
expenses and including margins for adverse deviations.  Interest assumptions
are based on Company experience.  Mortality, morbidity, and withdrawal
assumptions are based on recognized actuarial tables or Company experience, as
appropriate.  Accident and health reserves consist principally of unearned
premiums and claims reserves, including provisions for incurred but unreported
claims.

Insurance reserves for universal life products are determined following the
retrospective deposit method and consist of policy values that accrue to the
benefit of the policyholder, unreduced by surrender charges.

DEFERRED ACQUISITION COSTS - Acquisition costs incurred by the Company in the
process of acquiring new business are deferred and amortized to income as
discussed below.  Costs deferred consist primarily of commissions and certain
policy underwriting, issue and agency expenses that vary with and are primarily
related to production of new business.

COST OF BUSINESS ACQUIRED is the value assigned the insurance inforce of
acquired insurance companies at the date of acquisition.

For traditional insurance products, the amortization of deferred acquisition
costs and the cost of business acquired is recognized in proportion to the
ratio of annual premium revenue to the total anticipated premium revenue, which
gives effect to actual terminations. Deferred acquisition costs and the cost of
business acquired are amortized over the premium paying period (not to exceed
30 years) of the related policies.  Anticipated premium revenue is determined
using assumptions consistent with those utilized in the determination of
liabilities for insurance reserves.




                                       44

<PAGE>   45

                                                                      EXHIBIT 13


For universal life products, the deferred acquisition costs are amortized in
relation to the incidence of expected gross profits over the life of the
policies (not to exceed 30 years).  Gross profits are equal to revenues, as
defined previously, plus investment income (including applicable realized
investments gains and losses) less expenses.  Expenses include interest
credited to policy account balances, policy administration expenses, and
expected benefit payments in excess of policy account balances.

INVESTMENTS - Statement of Financial Accounting Standard ("SFAS") No. 115,
"Accounting for Certain Investments in Debt and Equity Securities" requires
that all debt and equity securities be classified into one of three categories
- -- held to maturity, available for sale, or trading.  The Company has no
securities classified as trading.  On November 15, 1995, the Financial
Accounting Standards Board issued a Special Report, "A Guide to Implementation
of Statement 115 on Accounting for Certain Investments in Debt and Equity
Securities".  In accordance with the provisions in that Special Report, on
December 31, 1995, the Company chose to reclassify all securities previously
classified as held to maturity to available for sale. The market value and
amortized cost of the securities transferred were $307,100,000 and
$281,691,000, respectively, at December 31, 1995.  As a result of the transfer,
shareholders' equity was increased $14,645,000 (net of deferred income taxes
and adjustment to deferred acquisition costs) to reflect the unrealized gain on
securities previously carried at cost. There were no sales of securities
previously included in the held to maturity category during 1995 or 1994.
Prior to December 31, 1995, the Company classified fixed maturity securities
(bonds and redeemable preferred stock) as either held to maturity or available
for sale.  Management determined the appropriate classification of fixed
maturities at the time of purchase.  Fixed maturities were classified as held
to maturity when the Company had the positive intent and ability to hold the
securities to maturity.

Investments are reported on the following basis:


- -    Fixed maturities classified as available-for-sale are stated at fair value
     with unrealized gains and losses, after adjustment for deferred income
     taxes and deferred acquisition costs, reported directly in shareholders'
     equity.  Fixed maturities classified as held to maturity are stated at
     amortized cost, including impairments for other than temporary declines in
     value.  Fair values for fixed maturity securities are based on quoted
     market prices, where available. For fixed maturity securities not actively
     traded, fair values are estimated using values obtained from independent
     pricing services or, in the case of private placements, are estimated by
     discounting expected future cash flows using a current market rate
     applicable to the yield, credit quality, and maturity of the investments.
- -    Equity securities (common stocks and nonredeemable preferred stocks) are
     all considered available for sale and are carried at fair value. The fair
     values for equity securities are based on quoted market prices.
- -    Mortgage loans on real estate are carried at amortized cost, less an
     allowance for credit losses and provisions for impaired value, where
     appropriate.
- -    Investment real estate is carried at cost less accumulated depreciation
     and provisions for impaired value where appropriate.  Depreciation over
     the estimated useful lives of the properties is determined principally
     using the straight-line method.
- -    Policy loans are carried at cost.
- -    Other long-term investments are carried at cost which includes provisions
     for impaired value where appropriate.  Included in other long-term
     investments are investments in venture capital funds and oil and gas
     properties.
- -    Short-term investments are carried at cost which approximates fair value.


UNREALIZED INVESTMENT GAINS AND LOSSES on investments carried at fair value,
net of deferred taxes and adjustment for deferred acquisition costs related to
universal life products, are recorded directly in shareholders' equity.

REALIZED INVESTMENT GAINS AND LOSSES are recognized using the specific
identification method to determine the cost of investments sold. Gains or
losses on the sale of real estate held for investment are included in realized
investment gains (losses).  Gains and losses on the sale of real estate
acquired for development and resale are included in net investment income.
Realized gains and losses include write-downs for impaired values of investment
assets.  The Company establishes impairments on individual, specific assets at
the time the Company judges the assets to have been impaired and this
impairment can be estimated (see Note 2).

BUILDINGS AND EQUIPMENT are recorded at cost.  Depreciation over the estimated
useful lives of the properties is determined principally using the
straight-line method.

INTANGIBLE ASSETS arose in the acquisition of certain television stations.
Amounts not being amortized ($4,071,000) represent the excess of the total cost
over the underlying value of the tangible and amortizable intangible assets
acquired prior to 1970.  Amounts being amortized are expensed principally over
forty years.

GOODWILL arose in the acquisition of insurance companies and is being amortized
over lives ranging from twenty to forty years.

FOREIGN CURRENCY TRANSLATION has been accounted for in accordance with SFAS No.
52, "Foreign Currency Translation."  The assets and liabilities of the Canadian
operations of FamilySide are translated into U.S. dollars at the rate of
exchange in effect at the respective balance sheet date.  Net exchange gains
and losses resulting from translation are included as a separate component of
shareholders' equity. Revenues and expenses are translated at average exchange
rates for the year.  Gains and losses from foreign currency transactions are
included in net income.


                                       45


<PAGE>   46

                                                                      EXHIBIT 13


INTEREST RATE CAPS AND SWAPS are used to limit the impact of changing interest
rates on the Company's debt, which is substantially all floating rate (see Note
5). An interest rate swap is used to fix the interest rate on $100,000,000 of
debt.  The net interest effect of the swap transaction is reported as an
adjustment to interest expense as incurred.  Interest rate caps are used to
protect a portion of the remaining debt against significant increases in
interest rates.  Premiums paid for the interest rate caps are being amortized
to interest expense over the terms of the caps.

INCOME TAXES are computed using the liability method required by Statement of
Financial Accounting Standard No. 109, "Accounting for Income Taxes".  Under
SFAS 109, deferred tax assets and liabilities are determined based on the
differences between financial reporting and tax basis of assets and liabilities
and are measured using the enacted tax rates and law that will be in effect
when the differences are expected to reverse.

EARNINGS PER COMMON SHARE is based on net income after redeemable preferred
stock dividend requirements and the weighted average number of shares
outstanding during the year, including the average number of dilutive shares
under stock options.

NON-PENSION POSTEMPLOYMENT BENEFITS  - The Company provides certain health and
life insurance benefits to eligible retirees and their dependents.  Effective
January 1, 1993, the Company adopted Statement of Financial Accounting Standard
No. 106, "Employers' Accounting for Postretirement Benefits Other Than
Pensions" whereby the cost of providing the benefits is accrued during the
employees'  working years.  The Company elected to immediately recognize this
obligation, resulting in a $15,254,000 charge ($10,068,000 after-tax) to 1993
operations.  The Company also provides certain other postemployment benefits to
qualified former and inactive employees.  To account for these benefits the
Company adopted Statement of Financial Accounting Standard No. 112, "Employers'
Accounting for Postemployment Benefits," effective January 1, 1993.  SFAS 112
requires the accrual of benefits provided to former or inactive employees after
employment but before retirement, be accrued when it is probable a benefit will
be provided.  The adoption of this standard resulted in a $2,837,000 charge
($1,872,000 after-tax) which was expensed during 1993. With the exception of
the one-time transition obligations, the adoption of these accounting standards
did not have a material impact on the Company's annual earnings.

STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 114, "Accounting by Creditors
for Impairments of a Loan" and Statement of Financial Accounting Standard No.
118, "Accounting by Creditors for Impairments of a Loan--Income Recognition and
Disclosures" were adopted by the Company effective January 1, 1995.  Under the
standards, the Company provides for estimated credit losses related to the
mortgage loans where it is probable that all amounts due according to the
contractual terms of the mortgage agreement will not be collected.  This
provision for credit losses is based on discounting the expected cash flows
from the loan using the loan's initial effective interest rate, or the fair
value of the collateral for certain collateral dependent loans.  The initial
adoption of the standards resulted in recording an allowance for credit losses
of $507,000 ($330,000 after-tax), which has been included in realized
investment gains (losses) in the consolidated statement of income.

STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of"
was issued by the Financial Accounting Standards Board in March 1995.  This
statement prescribes accounting standards for the impairment of long-lived
assets, certain identifiable intangibles, and goodwill that are used in the
business, as well as establishing accounting standards for long-lived assets
and certain identifiable intangibles to be disposed of.  The Company expects to
adopt this standard as of January 1, 1996.  Under the provisions of the
statement certain of the Company's investment real estate assets will be
required to be valued at fair value, rather than net realizable value as
previously required; however, the adoption of the statement is not expected to
have a material impact on the net income or financial position of the Company.

STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 123, "Accounting for Stock-Based
Compensation" was issued by the Financial Accounting Standards Board in October
1995.  This statement requires companies to measure the fair value of employee
stock options at the date granted and expense the estimated fair value of
grants or, alternatively, disclose the pro forma impact on net income and
earnings per share of the grants in the notes to the financial statement.  The
Company will adopt this statement as of January 1, 1996 and make the pro forma
disclosures required by SFAS 123 in its 1996 financial statements.

RECLASSIFICATIONS have been made in the 1994 and 1993 Consolidated Financial
Statements to conform to the 1995 presentation.





                                       46


<PAGE>   47

                                                                      Exhibit 13



2. INVESTMENTS

Amortized cost and estimated fair values of investments in available for sale
and held to maturity securities at December 31, 1995 and 1994 are as follows:


<TABLE>
<CAPTION>
                                                         Gross        Gross                  
                                         Amortized     Unrealized   Unrealized               
1995 (In 000's)                             Cost         Gains        Losses    Fair Value   
- -------------------------------------------------------------------------------------------- 
<S>                                     <C>           <C>          <C>        <C>            
AVAILABLE FOR SALE:                                                                          
Fixed maturity securities                                                                    
  US government obligations             $   25,733    $    993     $    41    $   26,685     
  States and political subdivisions            294          39         ---           333     
  Foreign obligations                       93,819       3,746       2,534        95,031     
  Corporate securities                     485,735      41,645       2,774       524,606     
  Mortgage-backed securities               777,743      43,530         889       820,384     
- -------------------------------------------------------------------------------------------- 
  Total                                  1,383,324      89,953       6,238     1,467,039     
Equity securities                           68,637      19,161       5,290        82,508     
- -------------------------------------------------------------------------------------------- 
Total                                   $1,451,961    $109,114     $11,528    $1,549,547     
- -------------------------------------------------------------------------------------------- 

<CAPTION>

                                                           Gross       Gross                       
                                            Amortized    Unrealized  Unrealized                    
1994 (In 000's)                                Cost         Gains      Losses      Fair Value      
- -----------------------------------------------------------------------------------------------  
<S>                                        <C>            <C>         <C>          <C>             
AVAILABLE FOR SALE:                                                                                
Fixed maturity securities                                                                          
  US government obligations                $   33,723     $     3     $ 2,341      $ 31,385        
  States and political subdivisions            45,514           3       3,081        42,436        
  Foreign obligations                          23,543           1       2,916        20,628        
  Corporate securities                        381,823       2,222      28,666       355,379        
  Mortgage-backed securities                  462,919         267      29,985       433,201        
- -----------------------------------------------------------------------------------------------   
  Total                                       947,522       2,496      66,989       883,029        
Equity securities                              78,116       7,503       7,411        78,208        
- -----------------------------------------------------------------------------------------------   
Total                                      $1,025,638     $ 9,999     $74,400      $961,237        
- -----------------------------------------------------------------------------------------------  

HELD TO MATURITY:                                                                                  
US government obligations                  $    5,574     $    38     $   319      $  5,293        
Foreign obligations                               454         104          --           558        
Corporate securities                           86,723      10,352       1,019        96,056        
Mortgage-backed securities                    206,367       4,787       1,932       209,222        
- -----------------------------------------------------------------------------------------------   
Total                                      $  299,118     $15,281     $ 3,270      $311,129        
- -----------------------------------------------------------------------------------------------   
</TABLE>

As of December 31, 1995, the Company reclassified all securities previously
classified as held to maturity to available for sale (See Note 1).





                                       47


<PAGE>   48

                                                                      EXHIBIT 13



Realized gains (losses) and the change in unrealized gains (losses) on the
Company's fixed maturities and equity securities are summarized as follows:


<TABLE>
<CAPTION>
                                                                                          Total Gains
                                                    Fixed              Equity             (Losses) on
(In 000's)                                       Maturities          Securities           Investments
- ---------------------------------------------------------------------------------------------------------
<S>                                               <C>                  <C>                 <C>
1995
Realized investment gains (losses)                $  (2,347)           $ 8,071             $   5,724
Change in unrealized investment gains (losses)      136,197             13,779               149,976
- ---------------------------------------------------------------------------------------------------------
Combined                                          $ 133,850            $21,850             $ 155,700
- ---------------------------------------------------------------------------------------------------------

1994
Realized investment gains (losses)                $ (11,957)           $ 2,699             $  (9,258)
Change in unrealized investment gains (losses)     (118,937)            (7,494)             (126,431)
- ---------------------------------------------------------------------------------------------------------
Combined                                          $(130,894)           $(4,795)            $(135,689)
- ---------------------------------------------------------------------------------------------------------

1993
Realized investment gains                         $  10,705            $ 6,546             $  17,251
Change in unrealized investment gains (losses)        1,084              1,965                 3,049
- ---------------------------------------------------------------------------------------------------------
Combined                                          $  11,789            $ 8,511             $  20,300
- ---------------------------------------------------------------------------------------------------------
</TABLE>    

The schedule below details consolidated investment income and related
investment expenses for the years ended December 31.


<TABLE>
<CAPTION>
(In 000's)                                                        1995      1994      1993     
- -----------------------------------------------------------------------------------------------
<S>                                                             <C>       <C>       <C>        
Interest on                                                                                    
  Bonds                                                         $107,825  $ 89,518  $ 74,438   
  Mortgage loans                                                  18,247    18,137    15,452   
  Policy loans                                                     4,872     4,946     4,162   
  Short-term investments                                             752       869     1,376   
Dividends on                                                                                   
  Preferred stocks                                                 6,624     8,370     7,469   
  Common stocks                                                    1,180     1,361       376   
Investment property rentals                                        9,238     6,255     4,265   
Net gain on investment real estate held for development            6,947     5,268     4,501   
Other investment income                                            3,269     7,556     5,987   
- -----------------------------------------------------------------------------------------------
Total investment income                                          158,954   142,280   118,026   
Investment expenses                                               10,284     8,601     7,060   
- -----------------------------------------------------------------------------------------------
Net investment income                                           $148,670  $133,679  $110,966   
- -----------------------------------------------------------------------------------------------
</TABLE>

Proceeds from sales of fixed maturities and the related gross realized gains
and losses for the three years ended December 31 are shown below.  The amounts
shown below do not include those related to unscheduled redemptions or
prepayments, nor do they reflect any impairments taken during the years
presented.  No held to maturity securities were sold during 1995 or 1994.


<TABLE>
<CAPTION>
(In 000's)                                                   1995      1994     1993    
- ---------------------------------------------------------------------------------------
<S>                                                        <C>       <C>       <C>      
Proceeds from sales                                        $111,260  $187,597  $10,124  
Gross realized gains                                          1,750       986      383  
Gross realized losses                                        (3,910)  (13,437)    (294)  
</TABLE>


                                       48


<PAGE>   49
                                                                      EXHIBIT 13


The following investment assets were non-income producing for the twelve months
ended December 31, 1995:


<TABLE>
<CAPTION>
(In 000's)                                                                           Balance Sheet 
                                                                                         Amount 
- -----------------------------------------------------------------------------------------------------
<S>                                                                                     <C>                  
Investment real estate                                                                  $11,827 
Other long-term investments                                                              24,834 
Mortgage loans                                                                               50 
Fixed maturities                                                                             71 
- -----------------------------------------------------------------------------------------------------
Total                                                                                   $36,782 
- -----------------------------------------------------------------------------------------------------
</TABLE>

For the year ended December 31, 1995, the Company incurred realized losses of
$9,462,000 due to impairment of assets included in the year-end investment
portfolio.  Cumulative provisions for impairments on the total investment
portfolio by asset category at December 31, 1995, are as follows:


<TABLE>
<CAPTION>
(In 000's)                                          CUMULATIVE      
                                                   PROVISION FOR    
                                                    IMPAIRMENTS     
- ------------------------------------------------------------------
<S>                                                    <C>
Mortgage loans                                         $ 2,893      
Investment real estate                                   4,401      
Other long-term investments                              7,462      
Fixed maturities                                         1,380      
- ------------------------------------------------------------------
Total                                                  $16,136      
- ------------------------------------------------------------------
</TABLE>

The amortized cost and estimated fair value of fixed maturities at December 31,
1995, by contractual maturity, are shown below.  Expected maturities will
differ from contractual maturities because borrowers may have the right to call
or prepay obligations with or without call or prepayment penalties.


<TABLE>
<CAPTION>
(In 000's)                                           Amortized Cost          Fair Value
- ------------------------------------------------------------------------------------------
<S>                                                   <C>                  <C>
Due in one year or less                               $   21,005           $   21,103 
Due after one year through five years                    166,973              178,644 
Due after five years through ten years                   247,643              267,709 
Due after ten years                                      169,960              179,199 
- ------------------------------------------------------------------------------------------
                                                         605,581              646,655 
Mortgage-backed securities primarily maturing in                                      
   five to twenty-five years                             777,743              820,384 
- ------------------------------------------------------------------------------------------
Total                                                 $1,383,324           $1,467,039 
- ------------------------------------------------------------------------------------------
</TABLE>

3. REINSURANCE AGREEMENTS

The Company uses reinsurance as a risk management tool in the normal course of
business and in isolated, strategic assumption transactions to effectively buy
or sell blocks of in force business.  The reinsurance contracts do not relieve
the Company from its contract with its policyholders, and it remains liable
should any reinsurer be unable to meet its obligations. At December 31, 1995,
$4.6 billion (21%) of the Insurance Group's total $21.4 billion gross insurance
in force was ceded to other companies.  In the accompanying financial
statements, insurance premiums and policy charges, policyholder benefits and
deferred acquisition costs are reported net of reinsurance ceded with policy
liabilities being reported gross of reinsurance ceded.

Amounts paid or deemed to be paid for reinsurance contracts are recorded as
reinsurance receivables.  The cost of reinsurance related to long-term duration
contracts is accounted for over the life of the underlying reinsured policies
using assumptions consistent with those used to account for the underlying
policies.

In 1991 Liberty Life entered into an agreement with Life Reassurance
Corporation (Life Re) to coinsure the Company's General Agency Division's
universal life policies in force.  The initial agreement provided for 80%
coinsurance on policies in force at December 31, 1991, and 50% coinsurance on
policies issued subsequent to such date.  Effective July 1, 1995, the amount
coinsured on policies written after December 31, 1991, was increased to 80%.
Under the terms of the agreement, assets supporting the business ceded are
required to be held in escrow.  At December 31, 1995, Liberty Life's interest
in the assets held in escrow consisted of investments with an amortized cost of
$56.3 million and a fair value of $59.7 million.  Comparable book and fair
value at December 31, 1994 was $62.7 million and $59.3


                                       49


<PAGE>   50

                                                                     EXHIBIT 13

million, respectively.  These investments had an average rating of AA+.  The
total face value of insurance ceded to Life Re at December 31, 1995, was $2.9
billion and the Company has recorded a receivable related to this transaction
from Life Re of $257.7 million as of December 31, 1995.  Currently, Life Re has
an A.M. Best rating of A+.  During 1995 and 1994, Liberty Life had ceded
premiums and policy charges of $19.3 and $18.0 million, respectively, under the
agreement.

Effective September 30, 1991, Liberty Life entered into an agreement to
coinsure 50% of its Home Service line of business.  Under generally accepted
accounting principles this agreement has been treated as financial reinsurance,
and no reserve reduction had been taken for the business ceded.  The
reinsurance contract contains an escrow agreement that requires assets equal to
the reserves reinsured, as determined under statutory accounting principles, be
held in escrow for the benefit of this block of business.  At December 31,
1995, the amortized cost of the invested assets held in escrow was
approximately $228.9 million.

The insurance subsidiaries also reinsures with other insurance companies
portions of the life insurance they write in order to limit exposure on large
or substandard risks.  Due to this broad allocation of reinsurance with several
insurance companies, there exists no significant concentration of credit risk.
The maximum amount of life insurance that Liberty Life will retain on any life
is $300,000, plus an additional $50,000 in the event of accidental death.  This
maximum is reduced for higher ages and for special classes of risks.  The
maximum amount of life insurance that the other insurance subsidiaries will
retain on any life is $50,000.  Insurance in excess of the retention limits is
either automatically ceded under reinsurance agreements or is reinsured on an
individually agreed basis with other insurance companies.

The effect of reinsurance on premiums and policy charges and benefits was as
follows for the years ending December 31:


<TABLE>
<CAPTION>
(In 000's)                                                 1995            1994             1993    
- -----------------------------------------------------------------------------------------------------
<S>                                                      <C>             <C>              <C>       
Direct premiums and policy charges                       $364,797        $344,119         $278,454  
Reinsurance assumed                                         1,314           1,728            2,089  
Reinsurance ceded                                         (34,741)        (30,058)         (29,621)  
- -----------------------------------------------------------------------------------------------------
Net premiums and policy charges                          $331,370        $315,789         $250,922  
- -----------------------------------------------------------------------------------------------------
Gross benefits                                           $249,861        $242,869         $174,588  
Reinsurance recoveries                                    (13,087)        (17,124)         (15,136)  
- -----------------------------------------------------------------------------------------------------
  Net benefits                                           $236,774        $225,745         $159,452  
- -----------------------------------------------------------------------------------------------------
</TABLE>

4.   DEFERRED ACQUISITION COSTS, COST OF BUSINESS ACQUIRED
          AND FUTURE POLICY BENEFITS

A summary of the changes in deferred acquisition costs is as follows:


<TABLE>
<CAPTION>
(In 000's)                                                               1995      1994      1993      
- -------------------------------------------------------------------------------------------------------
<S>                                                                    <C>       <C>       <C>         
Beginning balance                                                      $259,799  $231,873  $211,945    
Deferred during the year                                                 54,522    59,053    58,017    
Amortized during the year                                               (32,594)  (33,313)  (31,917)   
Adjustment related to unrealized investment (gains) losses              (10,327)    2,379       ---    
Insurance in force ceded                                                 (6,331)      ---    (6,082)   
Foreign currency translation                                                119      (193)      (90)   
- -------------------------------------------------------------------------------------------------------
Ending balance                                                         $265,188  $259,799  $231,873    
- -------------------------------------------------------------------------------------------------------
</TABLE>


                                       50


<PAGE>   51

                                                                      EXHIBIT 13


A summary of the changes in costs of business acquired through acquisitions is
as follows:


<TABLE>
<CAPTION>
(In 000's)                                         1995       1994       1993     
- ------------------------------------------------------------------------------------
<S>                                              <C>        <C>        <C>        
Beginning balance                                $98,056    $56,762    $63,930  
Additions from acquisitions                          ---     53,139        317  
Interest accrued                                   6,621      6,620      4,426  
Foreign currency adjustment                           55       (134)       ---  
Amortized during the year                        (17,807)   (18,331)   (11,911)  
- ------------------------------------------------------------------------------------
Ending balance                                   $86,925    $98,056    $56,762  
- ------------------------------------------------------------------------------------
</TABLE>

The Company accounts for these costs in a manner consistent with deferred
acquisition costs.  The Company's interest rate used to amortize these costs is
7.75% for a majority of the asset.  Periodically, the Company performs tests to
determine that the cost of business acquired remains recoverable from future
premiums on the acquired business.  The Company incurred no write-offs due to
impairments as a result of these tests during the three years ended December
31, 1995.  Under current assumptions amortization of these costs, prior to
consideration of accrued interest implicit in the calculation of the
amortization, for the next five years is expected to be as follows:


<TABLE>
<CAPTION>
(In 000's)                                                                   Amortization   
- -------------------------------------------------------------------------------------------
<S>                                                                             <C>            
1996                                                                            $15,779   
1997                                                                             13,693   
1998                                                                             12,126   
1999                                                                             10,819   
2000                                                                              9,624   
</TABLE>

The liabilities for traditional life insurance and accident and health
insurance policy benefits and expenses are computed using a net level premium
method, including assumptions based on the Company's experience, modified as
necessary to reflect anticipated trends and to include provisions for possible
unfavorable deviations.  Reserve interest assumptions are graded and range from
3.5% to 9.5%.  Such liabilities are, for some plans, graded to equal statutory
values or cash values at or prior to maturity.  The weighted average assumed
investment yield for all traditional life and accident and health policy
reserves was 6.6%, 6.8%, and 6.8% in 1995, 1994, and 1993, respectively.
Benefit reserves for traditional life insurance policies include certain
deferred profits on limited-payment policies that are being recognized in
income over the policy term.  Policy benefit claims are charged to expense in
the period that the claims are incurred.

Benefit reserves for universal life insurance and investment products are
computed under a retrospective deposit method and represent policy account
balances before applicable surrender charges.  Policy benefits and claims that
are charged to expense include benefit claims incurred in the period in excess
of related policy account balances.  Interest crediting rates for universal
life and investment products range from 5.5% to 6.8% in 1995, 5.5% to 7.0% in
1994, and 5.8% to 8.0% in 1993.

Participating business accounts for approximately 1% of the Company's life
insurance in force and premium income. The dividend to be paid is determined
annually by the Board of Directors.


5. DEBT

The debt obligations at December 31 are as follows:


<TABLE>
<CAPTION>
(In 000's)                                       INTEREST RATE                   1995                       1994    
- ---------------------------------------------------------------------------------------------------------------------
<S>                                               <C>                           <C>                       <C>       
Borrowings under revolving credit                                                                                   
  agreement and lines of credit                       6.1%                      $136,500                  $120,500  
Long-term debt                                        6.7%                       100,000                   100,000  
Other notes due to banks                              4.8%                           158                       554  
Mortgage loans on investment property             7.5% to 8.5%                     5,469                     4,882  
Other                                                Various                      16,317                     5,711  
- ---------------------------------------------------------------------------------------------------------------------
Total                                                                           $258,444                  $231,647  
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

The mortgage loans are secured by property with a net carrying value of $19.6
million at December 31, 1995.





                                       51

<PAGE>   52

                                                                      EXHIBIT 13


Maturities of the debt obligations at December 31, 1995, are as follows:

<TABLE>
<CAPTION>
Maturities                                                                  Amount   
- ---------------------------------------------------------------------------------------
<S>                                                                        <C>       
1996                                                                       $ 26,306 
1997                                                                         17,057 
1998                                                                        147,095 
1999                                                                         20,724 
2000                                                                         20,946 
Thereafter                                                                   26,316 
- ---------------------------------------------------------------------------------------
Total                                                                      $258,444 
- ---------------------------------------------------------------------------------------
</TABLE>

On March 21, 1995, the Company refinanced its then-existing $325,000,000
revolving credit facility into a new $375,000,000, multi-tranche credit
facility.  The current facility consists of a $225,000,000 three-year revolving
credit facility; a $100,000,000 seven-year term loan facility; and a
$50,000,000 facility substantially identical to the revolving facility,  which
is convertible into terms substantially identical to the term facility within
two years of the closing date of this loan.  The revolving portion of the
facility will mature in March 1998, while the term portion shall be repaid in
twenty quarterly installments of $5,000,000 commencing June 1997, and ending in
March 2002.

The Company's borrowings against the revolving credit facility were
$126,000,000 and against the term facility were $100,000,000 at December 31,
1995.  During 1995, the maximum amount outstanding on the revolving facility
amounted to approximately $162,000,000, with an average balance outstanding of
approximately $129,250,000 and an average weighted interest rate of 6.26%.  In
addition to the revolving facility, the Company also uses several lines of
credit totaling $35,500,000 as of December 31, 1995, to manage day-to-day cash
flow.  The amount borrowed against the lines of credit at December 31, 1995 was
$10,500,000.  The average balance outstanding on the lines of credit was
approximately $16,400,000 during 1995, with a maximum borrowing of $50,500,000
and an average weighted interest rate of 6.46%.

The Company has the option to solicit money market interest quotes from the
bank group for borrowings under the revolving credit facility.  The revolving
credit agreement also provides for borrowing at interest rates based on a
formula that incorporates the use of the London Interbank Offered Rate
("LIBOR") plus an interest rate margin.  The interest rate for the term loan is
based upon LIBOR, plus an interest rate margin.  A facility fee is charged on
the facility based on $275,000,000 of the total commitment. The facility fee
and the interest rate margin for the revolving credit facility and the term
loan are all based upon the ratio of consolidated debt to cash flow, as defined
in the credit agreement.

The credit agreement contains various restrictive covenants typical of a credit
facility of this size and nature.  These restrictions primarily pertain to
levels of indebtedness, limitations on payment of dividends, limitations on the
quality and types of investments, and capital expenditures.  Additionally, the
Company must also comply with several financial covenant restrictions under the
revolving credit agreement, including defined ratios of consolidated debt to
cash flow, consolidated debt to consolidated total capital, and fixed charges
coverage.  As of December 31, 1995, the Company was in compliance with all
covenants under its debt agreement.

The Company has entered into interest rate swap and cap agreements as a means
of managing its interest rate exposure on its floating rate debt.  The interest
rate swap effectively fixes the interest rate on the $100,000,000 seven-year
term loan facility at 5.965% plus the interest rate margin and will expire in
March, 2002.  The agreement is a contract to exchange fixed and floating
interest rate payments periodically over the life of the agreement without the
exchange of the underlying notional amounts.  The Company will pay the
counterparty interest at 5.965%, and the counterparty will pay the Company
interest at a variable rate based on the 3-month LIBOR rate.  The notional
principal amount under the agreement will amortize proportionately to the
paydown of the $100,000,000 term loan as described above.  The interest
differential to be paid or received on interest rate swaps is accrued and
included in interest expense for financial reporting purposes.  The agreement
is with a major financial institution and the Company's credit exposure is
limited to the value of the interest-rate swap that has, or may become
favorable to the Company.

The Company has entered into interest rate caps and corridors in an attempt to
minimize the impact of a potential significant rise in short-term interest
rates on the Company's outstanding floating rate debt.  As of December 31,
1995, the Company had the following interest rate protection instruments: (1) a
$50,000,000 notional amount, interest rate corridor from 8%-10%, which is based
on the 3-month LIBOR rate and caps the Company's rate at 8% if the index rate
exceeds 8% but is less than 10%, and at LIBOR minus 2% if the rate exceeds 10%,
and expiring in December 1996; and (2) a $50,000,000 notional amount cap with a
strike rate of 9%, which will be permanently eliminated if rates exceed 11%,
based on the 3-month LIBOR rate and expiring in December 1997.   The
combination of the above instruments protects a portion ($100,000,000 for one
year, and $50,000,000 for two years) of the Company's variable rate debt from a
potential significant rise in short-term interest rates.  The Company was
required to pay up-front fees related to these instruments at inception of each
contract, which are being amortized straight-line over the term of each
contract.

Interest paid, net of amounts capitalized, amounted to approximately
$14,021,000, $12,957,000, and $12,580,000 in 1995, 1994, and 1993,
respectively.  Interest capitalized amounted to $2,303,000, $2,030,000, and
$1,161,000, in 1995, 1994, and 1993, respectively.



                                       52


<PAGE>   53

                                                                      EXHIBIT 13



6. REDEEMABLE PREFERRED STOCK

On February 24, 1994, the Company issued 598,656 shares of Series 1994-B Voting
Cumulative Preferred Stock having a total redemption value of $22,449,000, or
$37.50 per share, in connection with the acquisition of American Funeral
Assurance Company.  Additionally, on April 1, 1994, the Company issued 668,207
shares of Series 1994-A Voting Cumulative Preferred Stock having a total
redemption value of $23,387,000, or $35.00 per share, in connection with the
acquisition of State National Capital Corporation.  The shares have preference
in liquidation, and each share is entitled to one vote on any matters submitted
to a vote of the shareholders of the Company.   In accordance with the
financial reporting requirements of the Securities and Exchange Commission, the
preferred stock has been classified outside of permanent equity as Redeemable
Preferred Stock.

Both the Company and the holders of the preferred stock have the right to
redeem any or all of the shares from time to time beginning five years and one
month after the date of issue in exchange for cash or shares of the Company's
common stock.  The Company will determine the form of all redemptions, which
will consist of cash, common stock, or a combination of both.  Generally, the
amount of consideration on the 1994-A Series will be equivalent to $35.00 per
share plus the amount of any accumulated and unpaid dividends; and for the
1994-B Series will be equivalent to $37.50 per share plus the amount of any
accumulated and unpaid dividends.  In addition, each share of the 1994-A Series
and 1994-B Series is convertible, at the option of the shareholder, at any time
into one share of the Company's common stock (plus a corresponding attached
right to acquire a share of the Company's Series A Participating Cumulative
Preferred Stock).  There is no sinking fund for the redemption of either series
of preferred stock.

Dividends shall be paid on the 1994-A Series at the rate of 6% per annum and on
the 1994-B Series at the rate of 5.6% per annum.  Dividends accrue daily, are
cumulative, and are payable quarterly.  Both the 1994-A Series and the 1994-B
Series are on a parity in rank with all other series of preferred stock of the
Company whether or not such series exist now or are created in the future, with
respect to payment of all dividends and distributions, unless a series of
preferred stock expressly provides that it is junior or senior to the 1994-A
and 1994-B Series.  No dividends or distributions on the Company's common stock
shall be declared or paid until all accumulated and unpaid dividends on the
1994-A Series and 1994-B Series have been declared and set aside for payment.


7. COMMITMENTS AND CONTINGENCIES

In January 1996, a lawsuit was filed against the Company alleging breach of
contract in connection with an agreement to develop a state-of-art software
system to administer the Company's insurance operations.  The suit was filed by
the software developer.  Management of the Company, after consultation with
legal counsel, believes that the lawsuit filed against the Company is without
merit and intends to contest the suit vigorously.  The Company believes the
suit filed against it was in response to a suit filed by the Company in
connection with failure of the software developer to deliver the system.  The
suit against the software developer seeks to recover amounts paid to the
software developer, and other costs incurred by the Company, in the attempt to
develop the system (see Note 12 to the Consolidated Financial Statements
concerning the 1994 charge taken to write-off deferred system costs).  The
Company believes it will be successful in its lawsuit against the software
developer; however, no estimated recovery is included in the accompanying
financial statements.

In December 1995, a lawsuit was filed against the Company alleging breach of
contract.  The lawsuit relates to a transaction in which the Company was
unsuccessful in acquiring certain entities partially owned by the plaintiff.
Management, after consultation with legal counsel, believes the lawsuit is
without merit and intends to contest the suit vigorously.

The Company and its subsidiaries are also defendants in various lawsuits
arising primarily from claims made under insurance policies.  Where applicable,
these lawsuits are considered in establishing the Company's policy liabilities.
It is the opinion of management and legal counsel that the settlement of these
actions will not have a material effect on the financial position or results of
operations of the Company.

The Company has lease agreements, primarily for branch offices, data processing
and telephone equipment, which expire on various dates through 2004, none of
which are material capital leases.  Most of these agreements have optional
renewal provisions covering additional periods of one to ten years.  All leases
were made in the ordinary course of business and contain no significant
restrictions or obligations.  Future commitments under operating leases are not
material.  Annual rental expense amounted to approximately $5,825,000,
$5,497,000, and $6,225,000 in 1995, 1994, and 1993, respectively.

Most states have laws requiring solvent life insurance companies to pay
guaranty fund assessments to protect the interests of policyholders of
insolvent life insurance companies.  Due to the recent increase in the number
of companies that are under regulatory supervision, there is expected to be an
increase in assessments by state guaranty funds.  Under present law, most
assessments can be recovered through a credit against future premium taxes.
The Company has reviewed its exposure to potential assessments, and the effect
on its financial position and results of operations is not expected to be
material.

At December 31, 1995, the Company had commitments for additional investments
and other items totaling $44,341,000.



                                       53


<PAGE>   54

                                                                      EXHIBIT 13



8. SHAREHOLDERS' EQUITY

On February 28, 1995, the Company issued 599,985 shares of Series 1995-A Voting
Cumulative Convertible Preferred Stock having a total redemption value of
$20,999,475 or $35.00 per share in connection with the acquisition of WLOX-TV.
The shares have preference in liquidation, and each share is entitled to one
vote on any matters submitted to a vote of the shareholders of the Company.
Each share of preferred stock is convertible at the option of the holder into
one share of common stock.  The Company has the right to redeem any or all of
the shares from time to time at any time beginning five years and one month
after the date of issue in exchange for cash, common stock, or a combination of
both.  Generally, the amount of consideration on the 1995-A Series will be
equivalent to $35.00 per share plus the amount of any accumulated and unpaid
dividends.  There is no sinking fund for the redemption of the preferred stock.

Dividends shall be paid on the preferred stock at the rate of 5% per annum.
Dividends accrue daily, are cumulative, and are payable quarterly.  The 1995-A
Series preferred stock is on a parity in rank with all other series of
preferred stock of the Company whether or not such series exist now or are
created in the future, with respect to payment of all dividends and
distributions, unless a series of preferred stock expressly provides that it is
junior or senior to the 1995-A Series.  No dividends or distributions on the
Company's common stock shall be declared or paid until all accumulated and
unpaid dividends on the 1995-A Series have been declared and set aside for
payment.

The Company has adopted a Shareholder Rights Plan and declared a dividend of
one preferred stock purchase right for each outstanding share of common stock.
Upon becoming exercisable, each right entitles the holder to purchase for a
price of $150.00 one one-hundredth of a share of Series A Participating
Cumulative Preferred Stock. All of the rights may be redeemed by the Company at
a price of $.01 per right until ten business days (or such later date as the
Board of Directors determines) after the public announcement that a person or
group has acquired beneficial ownership of 20 percent or more of the
outstanding common shares ("Acquiring Person").  Upon existence of an Acquiring
Person,  the Company may redeem the rights only with the concurrence of a
majority of the directors not affiliated with the Acquiring Person.  The
rights, which do not have voting power and are not entitled to dividends,
expire on August 7, 2000.  The rights are not exercisable until ten business
days after the public announcement that a person either (i) has become an
Acquiring Person, or (ii) has commenced, or announced an intention, to make a
tender offer or exchange offer if, upon consummation, such person or group
would become an Acquiring Person.  If, after the rights become exercisable, the
Company becomes involved in a merger or certain other major corporate
transactions, each right will entitle its holder, other than the Acquiring
Person, to receive common shares with a deemed market value of twice such
exercise price.

There are 10,000,000 shares of preferred stock, no par value per share
authorized for issuance.  At December 31, 1995, there were 1,862,318 shares of
preferred stock outstanding (See Note 6 for discussion of Redeemable Preferred
Stock), and 140,000 shares of preferred stock were reserved for issuance in
connection with the Shareholder Rights Plan.

Shareholders' equity as determined under generally accepted accounting
principles of the Company's insurance operations was $672,694,000 and
$525,478,000 at December 31, 1995 and 1994, respectively.  The comparable
amounts as determined under statutory accounting practices were $166,469,000
and $161,023,000 at December 31, 1995 and 1994, respectively.  The amount that
retained earnings exceed statutory unassigned surplus ($448,826,000) is
restricted and, therefore, not available for dividends.  Without regulatory
approval, dividends are generally limited to prior year statutory gain from
operations.

The components of the balance sheet caption unrealized appreciation
(depreciation) on fixed maturity securities available for sale and equity
securities in shareholders' equity as of December 31 are as follows:


<TABLE>
<CAPTION>
(In 000's)                                                                                       1995          1994      
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                                           <C>           <C>          
Carrying value of securities                                                                  $1,549,547    $  961,237  
Amortized cost of securities                                                                   1,451,961     1,025,638  
- ---------------------------------------------------------------------------------------------------------------------------
Net unrealized appreciation (depreciation)                                                        97,586       (64,401)  
Adjustment to deferred acquisition costs                                                          (7,948)        2,379  
Deferred income taxes (net of a valuation allowance of $11,021 in 1994)                          (31,652)        8,913  
- ---------------------------------------------------------------------------------------------------------------------------
  Total                                                                                       $   57,986    $  (53,109)  
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

9. STOCK OWNERSHIP AND STOCK OPTION PLANS

The Company has a Performance Incentive Compensation Program (the "Program")
which provides that the Compensation Committee of the Board of Directors may
grant:  (a) incentive stock options within the meaning of Section 422 of the
Internal Revenue Code; (b) non-qualified stock options; (c) performance units;
(d) awards of restricted shares of the Company's common stock; or (e) all or
any combination of the foregoing to officers and key employees.  Only common
stock, not to exceed 2,800,000 shares, may be delivered under the Program; and
shares so delivered will be made available from the authorized but unissued
shares or from shares reacquired by the



                                       54


<PAGE>   55

                                                                      EXHIBIT 13

Company, including shares purchased in the open market.  The aggregate number
of shares that may be acquired by any participant in the Program shall not
exceed 20% of the shares subject to the Program.  As of December 31, 1995,
fifty-nine officers and employees were participants in the Program.

Restricted shares awarded to participants under the Program vest in equal
annual installments, generally over the five-year period commencing on the date
the shares are awarded.  Non-vested shares may not be assigned, transferred,
pledged or otherwise encumbered or disposed of.  During the applicable
restriction period, the Company retains possession of the certificates for the
restricted shares with executed stock powers attached.  Participants are
entitled to dividends and voting rights with respect to the restricted shares.

Stock options under the Program are issued at 100% of the market price on the
date of grant, are vested over such period of time, which may not be less than
one year, as may be established by the Compensation Committee, and expire ten
years after the grant.  Of the incentive stock options outstanding, 51,165 were
exercisable at December 31, 1995; 81,465 were exercisable at December 31, 1994;
and 116,240 were exercisable at December 31, 1993.  Of the non-qualified
options outstanding, 290,480 were exercisable at December 31, 1995; 268,500
were exercisable at December 31, 1994; and 191,800 were exercisable at December
31, 1993.  The options expire on various dates beginning February 12, 1996, and
ending August 15, 2005.

The following schedule summarizes activity in the Program during the three
years ending December 31, 1995.


<TABLE>
<CAPTION>
                                   Restricted Shares               Incentive Stock Options            Non-Qualified Stock Options
- ------------------------------------------------------------------------------------------------------------------------------------
                              Number of       Market Price        Number of         Average           Number of         Average 
                               Shares        at Date Given         Options       Exercise Price        Options       Exercise Price
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>               <C>               <C>               <C>               <C>               <C>
Outstanding 1/1/93             271,850                             191,700           $16.75            404,000           $22.26
Awarded                         90,220           $29.23                ---                              75,500            29.38
Vested                         (98,638)           31.43                                                            
Exercised                                                          (75,460)           14.80            (30,200)           20.20
Forfeited                       (4,749)           27.97                ---                              (3,200)           24.31
- ------------------------------------------------------------------------------------------------------------------------------------
Outstanding 12/31/93           258,683                             116,240           $18.02            446,100           $23.59
Awarded                        108,835            25.78                ---                             104,500            25.76
Vested                         (85,643)           26.90                                                            
Exercised                          ---                             (34,775)           17.35             (4,000)           25.63
Forfeited                      (19,241)           24.82                ---                              (6,000)           25.63
- ------------------------------------------------------------------------------------------------------------------------------------
Outstanding 12/31/94           262,634                              81,465           $18.31            540,600           $23.97
Awarded                        108,915            26.35                ---                              56,500            26.80
Vested                         (80,679)           24.98                                                            
Exercised                                                          (30,300)           17.98            (37,900)           21.20
Forfeited                      (15,826)           26.84                ---                             (46,000)           23.37
- ------------------------------------------------------------------------------------------------------------------------------------
Outstanding 12/31/95           275,044                              51,165           $18.50            513,200           $24.54
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

At December 31, 1995, there were 414,380 shares of the Company's stock reserved
for future grants under the Program.



10. EMPLOYEE BENEFITS

The Company has several postretirement plans that provide medical and life
insurance benefits for qualified retired employees. The postretirement medical
plans are generally contributory with retiree contributions adjusted annually
to limit employer contributions to predetermined amounts. The postretirement
life plans provide free insurance coverage up to a maximum of $5,000 for
retirees prior to January 1, 1993, of the Company with the exception of Cosmos,
whose retirees are insured with an outside company.






                                      55


<PAGE>   56

                                                                      EXHIBIT 13


Net periodic postretirement benefit cost was $1,506,000, $1,516,000, and
$1,477,000 for the years ended December 31, 1995, 1994, and 1993, respectively,
and included the following components:



<TABLE>
<CAPTION>
                                             1995               1994               1993        
- -----------------------------------------------------------------------------------------------
(In $000's)                            Medical     Life   Medical   Life   Medical     Life   
- -----------------------------------------------------------------------------------------------
<S>                                    <C>         <C>    <C>       <C>    <C>         <C>    
Service cost                           $  140      $---   $  139    $---   $  129      $---   
Interest cost                           1,082       284    1,067     282    1,071       277   
Amortization of                                                                               
unrecognized                            
  net loss                                ---       ---       22       6      ---       ---   
- -----------------------------------------------------------------------------------------------
Net periodic                                                                                  
postretirement                                                                                
benefit cost                           $1,222      $284   $1,228    $288   $1,200      $277   
- -----------------------------------------------------------------------------------------------
</TABLE>

The following schedule reconciles the status of the Company's plans with the
unfunded postretirement benefit obligation included in its balance sheets at
December 31:


<TABLE>
<CAPTION>
                                                                       1995             1994        
- ----------------------------------------------------------------------------------------------------
(In $000's)                                                       Medical   Life   Medical   Life   
- ----------------------------------------------------------------------------------------------------
<S>                                                               <C>      <C>     <C>      <C>     
Retirees                                                          $12,632  $3,996  $12,457  $3,678  
Fully eligible active plan participants                               834     ---      771     ---  
Other active plan participants                                      1,119     ---      920     ---  
- ----------------------------------------------------------------------------------------------------
Accumulated postretirement benefit obligation                      14,585   3,996   14,148   3,678  
Unrecognized net gain (loss)                                          183    (265)    (158)    (80)  
- ----------------------------------------------------------------------------------------------------
Accrued postretirement benefit obligation                         $14,768  $3,731  $13,990  $3,598  
- ----------------------------------------------------------------------------------------------------
</TABLE>

At December 31, 1995, the weighted-average annual assumed rate of increase in
the per capita cost of covered medical benefits is 9.5% for 1996, and is
assumed to decrease by 0.5% per year to 8% in 1999, then decrease 1% per year
to 5.5% in 2002 and thereafter.  At December 31, 1994, the health care cost
trend rate assumption was 10% and the rate graded down by 0.5% per year to 8%
in 1999, then decreased 1% per year to 6% in 2001 and thereafter.  A 1%
increase in the per capita cost of health care benefits results in a $679,000
increase in the accrued postretirement benefit obligation and a $55,000
increase in postretirement benefit expense.  The assumed weighted average
discount rate used in determining the accrued postretirement medical and life
benefit obligation was 7.5% and 8% at December 31, 1995 and 1994, respectively.

The Company has profit sharing plans for substantially all of its employees.
Contributions to these plans are made at the discretion of the Board of
Directors and are paid into a trust that is administered by a separate trustee.
Contributions for these plans were $5,067,000, $4,840,000, and $4,234,000, in
1995, 1994 and 1993, respectively.

The Company has a voluntary thrift and investment plan, qualified under Section
401(k) of the Internal Revenue Code, for substantially all of its employees.
The Company makes a matching contribution to the plan of up to 3% of the
employee's compensation.  The Company's matching contribution percentage may be
changed at the discretion of each participating subsidiary's Board of
Directors.  The Company's contributions for this plan were $2,102,000,
$2,148,000, and $2,020,000 in 1995, 1994, and 1993, respectively.




11. PROVISION FOR INCOME TAXES

The provision for income taxes consists of the following:


<TABLE>
<CAPTION>
(In 000's)                                    1995     1994      1993     
- --------------------------------------------------------------------------
<S>                                         <C>      <C>        <C>        
Current:                                                                 
  Federal                                   $21,761  $12,625    $23,017   
  State                                       1,456    1,546      1,131   
- --------------------------------------------------------------------------
Total current                                23,217   14,171     24,148   
Deferred:                                                                
  Federal                                     6,226   (1,361)     2,217   
  State                                          (1)    (120)      (128)   
- --------------------------------------------------------------------------
Total deferred                                6,225   (1,481)     2,089   
- --------------------------------------------------------------------------
Total tax provision                         $29,442  $12,690    $26,237   
- --------------------------------------------------------------------------
</TABLE>


                                       56


<PAGE>   57

                                                                      EXHIBIT 13



Deferred income taxes reflect the tax effects of temporary differences between
the carrying amounts of assets and liabilities for financial reporting purposes
and the amounts used for income tax purposes.  Significant components of the
Company's deferred tax liabilities and assets as of December 31, 1995 and 1994,
are as follows:


<TABLE>
<CAPTION>
(In 000's)                                                                           1995           1994    
- -----------------------------------------------------------------------------------------------------------
<S>                                                                                <C>            <C>       
Insurance operations deferred tax liabilities:                                                              
  Deferred acquisition costs                                                       $ 98,190       $100,601  
  Policy liabilities                                                                 22,205         21,922  
  Market discount on investments                                                     10,477          8,044  
  Tax over book partnership losses                                                    2,909          4,651  
  Unrealized investment gains recognized in equity                                   31,652            ---  
Non-insurance companies deferred tax liabilities:                                                           
  Book over tax basis in acquired television station                                 21,836            ---  
  Tax over book depreciation                                                          6,697          6,446  
  Tax over book amortization                                                          4,594          4,485  
- -----------------------------------------------------------------------------------------------------------
Total deferred tax liabilities                                                     $198,560       $146,149  
- -----------------------------------------------------------------------------------------------------------
Insurance operations deferred tax assets:                                                                   
  Taxable income from financial reinsurance not included in income per books       $  1,680       $  3,359  
  Employee benefit accruals                                                           6,881          6,752  
  Unrealized investment losses recognized in equity                                     ---         19,934  
  Other                                                                               4,093          7,930  
Non-insurance companies deferred tax assets:                                                                
  Net operating loss carryover                                                        1,918          3,889  
  Other                                                                               1,905          3,441  
- -----------------------------------------------------------------------------------------------------------
Total deferred tax assets before valuation allowance                                 16,477         45,305  
Valuation allowance                                                                     ---        (11,863) 
- -----------------------------------------------------------------------------------------------------------
Deferred tax asset net of valuation allowance                                        16,477         33,442  
- -----------------------------------------------------------------------------------------------------------
Net deferred tax liability                                                         $182,083       $112,707  
- -----------------------------------------------------------------------------------------------------------
</TABLE>

At December 31, 1995, the Company had unrealized gains from securities
classified as available for sale and equity securities of $97,586,000, for
which a deferred tax liability has been established.  At December 31, 1994, the
Company had unrealized losses from securities classified as available for sale
and equity securities of $64,401,000.  For financial reporting purposes, a
valuation allowance of $11,021,000 was established to offset a portion of the
deferred tax asset related to these unrealized losses.  The Company also
established a valuation allowance of $842,000 in connection with certain
capital loss carryforwards in 1994.  No valuation allowances were recognized at
December 31, 1995, because the December 31, 1994 unrealized losses and capital
loss carryforwards were offset against 1995 unrealized and realized gains.


The reconciliation of income tax computed at the U.S. federal statutory tax
rates to income tax expense is:


<TABLE>
<CAPTION>
(In 000's)                                                            1995      1994      1993    
- --------------------------------------------------------------------------------------------------
<S>                                                                  <C>       <C>       <C>      
Federal income tax rate                                                   35%       35%       35%  
Rate applied to pre-tax income before the cumulative                                              
    effect of accounting changes                                     $31,078   $13,604   $27,063  
  Release of tax reserves                                               (300)     (500)   (3,350)  
  Rate change expense on beginning deferred tax liability                ---       ---     3,216  
  Tax exempt interest and dividends                                   (1,384)   (1,765)   (1,466)  
  State and local income taxes                                           948       928       652  
  Other                                                                 (900)      423       122  
- --------------------------------------------------------------------------------------------------
Provision for income taxes                                           $29,442   $12,690   $26,237  
- --------------------------------------------------------------------------------------------------
</TABLE>

The Company has net operating loss carryforwards of $5,481,000 and $11,110,000
at December 31, 1995 and 1994, which will expire between the years 2006 and
2008.  The utilization of these carryforwards are subject to special rules
which provide that these loss carryforwards can only be utilized through
earnings from the non-life insurance companies.

Income taxes paid were approximately $21,199,000, $21,911,000, and $18,437,000
in 1995, 1994, and 1993, respectively.

Under prior tax law, a portion of the life insurance subsidiaries' earnings was
not taxed when earned.  Such accumulated income ("policyholders' surplus")
amounts to approximately $65,293,000 at December 31, 1983 and, under the Tax
Reform Act of 1984, was frozen at that amount.  That amount is not taxable
unless it is distributed to the Company or unless it exceeds certain
limitations under the Internal Revenue Code.  The Company does not intend to
take actions nor does it expect any events to occur that would cause tax to be



                                       57



<PAGE>   1




                                                                      EXHIBIT 11

                   THE LIBERTY CORPORATION AND SUBSIDIARIES
                 CONSOLIDATED EARNINGS PER SHARE COMPUTATION
                 FOR THE THREE YEARS ENDED DECEMBER 31, 1995
                      (In $000's, except per share data)


<TABLE>
<CAPTION>
                                                              1995          1994          1993
                                                           -------------------------------------
<S>                                                        <C>             <C>          <C>
PRIMARY SHARES                                                                     

Weighted average common shares outstanding                   19,951         19,721       19,327
Weighted average common stock options outstanding               119             87          169
Preferred stock considered a common stock equivalent            502            ---          ---
  Total primary shares                                       20,572         19,808       19,496

FULLY DILUTED SHARES                                                               

Weighted average common shares outstanding                   19,951         19,721       19,327
Weighted average common stock options outstanding               136             89          174
Preferred stock considered a common stock equivalent            502            ---          ---
Assumed conversion of redeemable preferred stock not                               
  considered a common stock equivalent                        1,265          1,010          ---
                                                           -------------------------------------
  Total fully diluted shares                                 21,854         20,820       19,501
                                                           =====================================
NET INCOME                                                                         

Earnings                                                   $ 59,353        $26,178      $39,147
                                                           =====================================

PREFERRED STOCK DIVIDENDS                                                          

Dividends paid on redeemable preferred stock               $  2,658        $ 2,117      $   ---
                                                           =====================================

Primary earnings per share  (Net income minus                                      
  preferred dividends divided by total primary shares)     $   2.76        $  1.22      $  2.01
                                                           =====================================

Fully diluted earnings per share (Net income divided                               
  by total fully diluted shares)                           $   2.72        $  1.26      $  2.01
                                                           =====================================
</TABLE>


                                       28



<PAGE>   1

                                                                      EXHIBIT 13


STOCK DATA

The Liberty Corporation's Common Stock is listed on the New York Stock
Exchange.  Its symbol is LC.  As of December 31, 1995, 1,395 shareholders of
record in 44 states, the District of Columbia, Canada, Australia and New
Zealand held the 20,060,629 Common Stock shares outstanding. Quarterly high and
low stock prices and dividends per share as reported by the Wall Street Journal
were:


<TABLE>
<CAPTION>
                                                                            Quarterly 
                                             Market Price Per Share        Dividend Per
                                               High          Low              Share   
                                            --------------------------------------------
<S>                                           <C>          <C>                <C>     
     1995                                                                             
- -------------------------
Fourth Quarter                                34           31 1/4             .170    
Third Quarter                                 33 3/4       27 5/8             .170    
Second Quarter                                28 1/4       25 3/4             .170    
First Quarter                                 27 1/2       24 3/4             .155    

     1994                                                                             
- -------------------------
Fourth Quarter                                27 1/4       24 1/4             .155    
Third Quarter                                 28 3/4       25 3/4             .155    
Second Quarter                                29 7/8       23 7/8             .155    
First Quarter                                 28           24 1/8             .155    

     1993                                                                             
- -------------------------
Fourth Quarter                                31           24                 .140    
Third Quarter                                 34 5/8       30                 .140    
Second Quarter                                33 5/8       29                 .140    
First Quarter                                 31 7/8       28 3/8             .140    
</TABLE>

The Company expects to continue its policy of paying regular cash dividends,
although there is no assurance as to future dividends because they are
dependent on future earnings, capital requirements and financial condition.
Also, the payment of dividends is subject to the restrictions described in
Notes 5 and 8 of the Consolidated Financial Statements.

                     CO-REGISTRAR AND CO-TRANSFER AGENTS
- --------------------------------------------------------------------------------

      Wachovia Bank of North Carolina, N.A.        The Bank of New York
      P. O. Box 3001                               101 Barclay Street
      Winston-Salem, NC  27102                     New York, NY  10286


For a Copy of the 10-K or other information, contact:
The Liberty Corporation Shareholder Relations
Box 789
Greenville, SC  29602
Telephone (864) 609-8256

Stock Exchange Listing:
New York Stock Exchange
Symbol: LC

Annual Meeting
The Liberty Corporation will hold its annual meeting on Tuesday, May 7, 1996,
at 10:30 a.m. in The Liberty Corporation Headquarters, Greenville, South
Carolina.  All Shareholders are invited to attend.






                                       29


<PAGE>   2

                                                                      EXHIBIT 13




SELECTED FINANCIAL DATA                 The Liberty Corporation and Subsidiaries
                                                               December 31, 1995



<TABLE>
<CAPTION>
(In 000's, except per share data)                 1995          1994          1993            1992            1991            1990
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>           <C>           <C>             <C>             <C>            <C>
Revenues                                                               
  Insurance                                   $  486,980    $  439,451    $  384,132      $  305,934      $  271,806     $  246,661
  Broadcasting                                   119,529        98,266        87,984          89,989          88,174         89,709
  Parent & Minor Subsidiaries                     19,090        19,600        16,089          20,301          19,254         12,936
  Adjustments & Eliminations                     (19,918)      (16,071)      (15,260)        (13,468)        (14,752)       (13,707)
- ------------------------------------------------------------------------------------------------------------------------------------
    Total Revenues *                          $  605,681    $  541,246    $  472,945      $  402,756      $  364,482     $  335,599
- ------------------------------------------------------------------------------------------------------------------------------------
Income (Loss) Before Income Taxes &                                     
  Cumulative Effect of Accounting Changes                                 
  Insurance                                   $   83,483    $   31,590    $   71,518      $   53,962      $   43,255     $   42,442
  Broadcasting                                    27,127        21,701        16,180          16,859          16,417         22,158
  Parent & Minor Subsidiaries                    (19,994)      (14,423)      (12,846)        (13,690)        (20,439)       (25,911)
  Adjustments & Eliminations                      (1,821)          ---         2,472           4,768           4,217            ---
- ------------------------------------------------------------------------------------------------------------------------------------
    Consolidated Income Before  Income                                      
      Taxes & Cumulative Effect of Accounting                                 
      Changes                                 $   88,795    $   38,868    $   77,324      $   61,899      $   43,450     $   38,689
- ------------------------------------------------------------------------------------------------------------------------------------
Net Income (Loss)                                                       
  Insurance                                   $   56,582    $   21,803    $   33,459      $   35,369      $   30,077     $   28,094
  Broadcasting                                    16,590        12,919        12,217          10,262           9,967         13,600
  Parent & Minor Subsidiaries                    (12,635)       (8,544)       (8,141)         (8,153)        (12,514)       (16,136)
  Adjustments & Eliminations                      (1,184)          ---         1,612           3,407           3,036            ---
- ------------------------------------------------------------------------------------------------------------------------------------
    Net Income                                $   59,353    $   26,178    $   39,147      $   40,885      $   30,566     $   25,558
- ------------------------------------------------------------------------------------------------------------------------------------
Earnings per share                            $     2.76    $     1.22    $     2.01      $     2.51      $     1.93     $     1.55
- ------------------------------------------------------------------------------------------------------------------------------------
Change in Net Unrealized Investment                                     
  Gains (Losses)                              $  111,095    $  (58,286)   $    1,276      $      (78)     $    7,316     $   (4,613)
- ------------------------------------------------------------------------------------------------------------------------------------
Dividends Per Common Share                    $    0.665    $     0.62    $     0.56      $    0.515      $     0.47     $     0.46
- ------------------------------------------------------------------------------------------------------------------------------------
Depreciation and Amortization                                           
  Insurance                                   $    4,515    $    5,125    $    3,286      $    3,424      $    3,381     $    3,371
  Broadcasting                                     9,244         6,276         6,566           6,848          10,654         11,044
  Parent & Minor Subsidiaries                      5,275         4,618         3,670           4,628           4,631          4,814
- ------------------------------------------------------------------------------------------------------------------------------------
Total Depreciation and Amortization           $   19,034    $   16,019    $   13,522      $   14,900      $   18,666     $   19,229
- ------------------------------------------------------------------------------------------------------------------------------------
Capital Expenditures                                                  
  Insurance                                   $    4,413    $    2,270    $    5,814      $    3,618      $    2,264     $    3,534
  Broadcasting                                     5,863         3,900         2,168           2,513           2,961          6,476
  Parent & Minor Subsidiaries                      3,012         3,446         7,483             698           1,088            895
- ------------------------------------------------------------------------------------------------------------------------------------
Total Capital Expenditures                    $   13,288    $    9,616    $   15,465      $    6,829      $    6,313     $   10,905
- ------------------------------------------------------------------------------------------------------------------------------------
Assets                                                                  
  Insurance                                   $2,769,619    $2,494,264    $2,057,126      $1,937,908      $1,528,901     $1,357,406
  Broadcasting                                   168,672        98,705       101,982         110,849         119,714        141,467
  Parent & Minor Subsidiaries                    873,933       666,319       581,406         565,135         504,199        484,401
  Adjustments & Eliminations                    (777,928)     (592,024)     (553,481)       (539,014)       (438,610)      (438,899)
- ------------------------------------------------------------------------------------------------------------------------------------
    Total Assets                              $3,034,296    $2,667,264    $2,187,033      $2,074,878      $1,714,204     $1,544,375
- ------------------------------------------------------------------------------------------------------------------------------------
Notes, Mortgages and Other Debts                $258,444    $  231,647    $  149,489      $  176,632      $  226,925     $  246,531
- ------------------------------------------------------------------------------------------------------------------------------------
Redeemable Preferred Stock                       $45,667    $   45,816           ---             ---             ---            ---
- ------------------------------------------------------------------------------------------------------------------------------------
Consolidated Shareholders' Equity               $575,762    $  395,589    $  433,845      $  389,188      $  277,108     $  243,465
- ------------------------------------------------------------------------------------------------------------------------------------

*  See Note 14 to the Consolidated Financial Statements related to 1995 and 1994 acquisitions.
</TABLE>


                                       30


<PAGE>   3

                                                                      EXHIBIT 13



MANAGEMENT'S DISCUSSION AND ANALYSIS    The Liberty Corporation and Subsidiaries
                                                               December 31, 1995

SUMMARY OF CONSOLIDATED RESULTS OF OPERATIONS

Consolidated income before income taxes and the cumulative effect of accounting
changes for 1995 was $88.8 million, up $49.9 million from the $38.9 million
reported for 1994.  The amounts reported for 1994 included non-recurring
charges of $31.2 million.


<TABLE>
<CAPTION>
(In 000's)                                                                   1995     1994      1993
- ---------------------------------------------------------------------------------------------------------
<S>                                                                         <C>      <C>      <C>
Income before income taxes and the cumulative effect of accounting changes  $88,795  $38,868   $77,324
Income taxes                                                                 29,442   12,690    26,237
- ---------------------------------------------------------------------------------------------------------
Income before the cumulative effect of accounting changes                    59,353   26,178    51,087
Cumulative effect of accounting changes                                         ---      ---   (11,940)
- ---------------------------------------------------------------------------------------------------------
Net income                                                                  $59,353  $26,178   $39,147
- ---------------------------------------------------------------------------------------------------------
</TABLE>

Adjusting for realized investment losses of $2.9 million in 1995, income before
income taxes and the cumulative effect of accounting changes was $91.7 million,
compared with $82.2 million for 1994, after adjusting the 1994 results for the
non-recurring charges and realized investment losses.  The increase for 1995
was the result of improvements in both the insurance (up $11.3 million) and
broadcasting operations (up $5.4 million) offset by higher interest costs at
the Corporate level.

Consolidated income before income taxes and the cumulative effect of accounting
changes for 1994 was $38.9 million ($70.1 million prior to the non-recurring
charges) and compares with $77.3 million earned in 1993.  Excluding realized
investment gains and losses from both periods and the non-recurring charges
from 1994, earnings before income taxes were $82.2 million and $62.6 million
for 1994 and 1993, respectively.  The increase in 1994 was primarily the result
of contributions from insurance acquisitions closed in 1994 ($10.3 million) and
improvement in broadcasting results ($5.5 million).

The non-recurring charges in 1994 related to 1) the write-off of previously
deferred costs associated with the development of a software system for
administration of Liberty's insurance business and 2) a decision to cease
marketing products through the general agency distribution system.  The
deferred systems charges were in connection with an agreement with a software
developer to develop a state-of-the-art software system to handle the
administration of Liberty's insurance operations.  The non-cash charge of $20.9
million (pre-tax) had no impact on Liberty's cash flow.  In 1994 Liberty
decided to cease sales of its products through its general agency distribution
system due to the absence of critical volume.  This decision resulted in a
pre-tax charge to earnings of $10.3 million, primarily to reduce deferred
acquisition costs no longer considered recoverable.  Premiums and policy
charges from the general agency division represented approximately 2% of
Liberty's total premiums and policy charges at the time the decision was made
to cease sales though this marketing channel.

The cumulative effect of accounting changes reported in 1993 represented a
one-time, non-cash charge of $11.9 million relating to the implementation of
Statement of Financial Accounting Standard ("SFAS") No. 106, "Employers'
Accounting for Postretirement Benefits Other Than Pensions" and SFAS No. 112,
"Employers' Accounting for Postemployment Benefits."

Consolidated 1995 revenues of $605.7 million were up $64.5 million (12%) over
last year's $541.2 million. The 1995 revenue growth consisted primarily of a
$47.5 million increase in revenues from the insurance operations and a $21.3
million increase in broadcasting revenues.  The increase in revenues from
insurance operations was a combination of the 1994 insurance acquisitions
contributing a full year of revenues and a $14.0 million increase from realized
investment gains.

Consolidated 1994 revenues of $541.2 million were up $68.3 million (14%) over
the $472.9 million reported in 1993. This revenue growth consisted primarily of
a $55.3 million increase in revenues from insurance operations and a $10.3
million increase in broadcasting revenues.  The increase in revenue from
insurance operations was a combination of the 1994 insurance acquisitions
contributing revenues of $84.3 million offset by a decline of $29.0 million
from existing insurance operations.  The decline from existing insurance
operations was due to a $26.2 million decline in realized investment gains
coupled with the 1993 sale of Liberty's medicare supplement business that
generated $12.5 million in revenues in 1993.



                                       31


<PAGE>   4

                                                                      EXHIBIT 13


BUSINESS SEGMENTS

Liberty reports the results of its business operations in two segments:
Insurance and Broadcasting.  The insurance segment consists of  Liberty's
insurance operations, which specializes in providing home service, pre-need and
mortgage protection life and health insurance.  The broadcasting segment
consists of Cosmos Broadcasting, which owns and operates eight
network-affiliated television stations.  Activities of Corporate and other
include financing and real estate operations.  In order to make more meaningful
comparisons, the segment data excludes the effect of realized investment gains
and losses, non-recurring special charges, and accounting changes.  A
reconciliation of the segment operations to net income is as follows:



<TABLE>
<CAPTION>
(in 000's)                                         1995      1994      1993         
- ---------------------------------------------------------------------------------    
<S>                                               <C>       <C>       <C>           
Segment Operating Earnings:                                                         
  Insurance                                       $54,789   $46,396   $41,107       
  Broadcasting                                     16,590    12,919     9,716       
  Corporate and other                             (10,546)   (6,446)   (5,456)      
- ---------------------------------------------------------------------------------    
    Total operating earnings                       60,833    52,869    45,367       
Net realized investment gains (losses)             (1,480)   (6,440)    9,281       
Non-recurring special charges                         ---   (20,251)   (3,561)      
Cumulative effect of accounting changes               ---       ---   (11,940)      
- ---------------------------------------------------------------------------------    
    Net income                                    $59,353   $26,178   $39,147       
- ---------------------------------------------------------------------------------    
Earnings per Common Share:                                                          
  Operating earnings                              $  2.83   $  2.56   $  2.33       
  Net realized investment gains (losses)            (0.07)    (0.32)     0.47       
  Non-recurring special charges                       ---     (1.02)    (0.18)      
  Cumulative effect of accounting changes             ---       ---     (0.61)      
- ---------------------------------------------------------------------------------    
    Earnings per common share                     $  2.76   $  1.22   $  2.01       
- ---------------------------------------------------------------------------------    
</TABLE>

INSURANCE RESULTS OF OPERATIONS
Operating earnings from insurance operations were $54.8 million in 1995, an
increase of  $8.4 million (18%) from the $46.4 million reported in 1994.
Liberty Life's operating earnings were $5.3 million higher in 1995 as net
investment income, policy benefits and general insurance expenses all improved.
Net investment income for Liberty Life was positively impacted by stronger
real estate development income in 1995.  After a very high first quarter of
1995, Liberty Life's policy benefits improved each quarter and ended the year
60.8% of premium, down over 2% as a percent of premium from the prior year.
The decision to stop accepting new business in the general agency division
reduced expenses, resulting in a break-even performance in this division,
compared to a pre-tax loss of $2.1 million in 1994.  The FamilySide pre-need
group also reported an increase in operating earnings of $2.3 million (20%)
over 1994.  FamilySide benefited from having two significant 1994 acquisitions
included for a full year in 1995 compared to 10 months in 1994.  And, for the
first time ever, Liberty Insurance Services reported a profit on its
unaffiliated client base.

The increase in 1995 operating earnings followed a 13% increase in 1994 over
1993.  Substantially all of the increase in 1994 was due to acquisitions (see
Insurance Acquisitions section below).  Operating earnings of Liberty Life were
flat during the period from 1993 to 1994 as lower investment yields and higher
mortality offset the benefit of lower general insurance expenses.



                                       32


<PAGE>   5

                                                                      EXHIBIT 13




<TABLE>
<CAPTION>
(in 000's)                                                                       1995      1994      1993      
- ------------------------------------------------------------------------------------------------------------  
<S>                                                                            <C>       <C>       <C>         
Revenues (exclusive of realized investment gains and losses)                                                   
  Insurance premiums and policy charges                                        $331,370  $315,789  $250,922    
  Net investment income                                                         144,483   129,925   110,507    
  Service contract revenues                                                       9,025     5,585     8,383    
- ------------------------------------------------------------------------------------------------------------   
Total revenues                                                                  484,878  $451,299   369,812    
Policy benefits                                                                 236,774   225,745   159,452    
Commissions                                                                      54,583    49,869    44,491    
General insurance expenses                                                       68,246    62,639    63,670    
Amortization of deferred acquisition costs and cost of business acquired         43,697    41,443    39,402    
Other                                                                               114     1,429     2,211    
- ------------------------------------------------------------------------------------------------------------   
Income from operations before income taxes                                       81,464    70,174    60,586    
Income taxes                                                                     26,675    23,778    19,479    
- ------------------------------------------------------------------------------------------------------------   
Income from operations                                                         $ 54,789  $ 46,396  $ 41,107    
- ------------------------------------------------------------------------------------------------------------   
</TABLE>

Revenues from insurance operations in 1995 were $484.9 million, increasing 7%
over last year's $451.3 million.  Insurance premiums and policy charges were
$331.4 million, an increase of 5% from 1994, and net investment income
increased 11% to $144.5 million.  FamilySide contributed the majority of the
increase in revenues on the strength of both higher premiums and policy charges
and higher investment income. Liberty Life reported a 4% increase in insurance
premiums and policy charges in 1995 and also reported higher investment income
for the year.

For 1994 revenues from insurance operations were $451.3 million, an increase of
22% over the $369.8 million reported in 1993.  Premiums and policy charges were
$315.8 million in 1994, an increase of $64.9 million (26%).  The increase in
premiums from 1993 was substantially due to the acquisitions closed in 1994.
Investment income increased 22% to $129.9 million in 1994.  The acquisitions
fueled this increase as well. Without the acquisitions, investment income would
have been level with the prior year.

Policy benefits as a percent of premium were 71% in 1995, compared with 72% in
1994 and 64% in 1993.  The increase in the benefit-to-premium ratio from 1993
to 1994 was principally attributable to the product characteristics of the
pre-need products. The pre-need products are primarily limited-pay or
single-premium products that have a higher benefit ratio than products
historically sold by Liberty.  As pre-need became a larger percentage of total
company premiums in 1994, the overall benefit-to-premium ratio increased.  In
1995 Liberty Life experienced higher than expected mortality in the first
quarter.  Mortality studies were performed and changes were implemented as a
result of the studies.  The consolidated benefit-to-premium ratio improved in
the second half of 1995 as the ratio declined from 74% reported for the first
half of 1995 to the annual rate of 71%.  Management believes that some of the
improvement in the second half of 1995 was attributable to actions taken as a
result of the mortality studies; however, claims are inherently variable and
will fluctuate, particularly when measured over a short period of time.

The commissions-to-premium ratio was 16% in 1995 and 1994.  The comparable
ratio in 1993 was 18%.  The drop in the ratio from 1993 to 1994 occurred as the
pre-need products increased as a percent of total premium.  The limited-pay
characteristics of the pre-need products results in a lower commission
structure than traditional life insurance.



                                       33


<PAGE>   6
                                                                      EXHIBIT 13



General insurance expenses increased $5.6 million (9%) over 1994 levels with
$3.6 million of the increase coming from expanding operations at Liberty
Insurance Services.  Excluding Liberty Insurance Services, the
expense-to-premium ratio was 16% for 1995 and 1994, down from 21% in 1993.  The
1994 decrease in the expense-to-premium ratio was after adding general expenses
of $9.4 million from the 1994 acquisitions and was the result of continued
emphasis on expense control.

Amortization of deferred acquisition costs and cost of business acquired
increased 5% over last year.  The amortization-to-premium ratio remained
constant at 13% of premiums for 1995 and 1994.  The primary variable in the
amortization expense from year to year is policy persistency, or lapses.  For
1995 lapses were at a comparable level to 1994; however, the 1994 level was
down significantly from 1993.  The amortization expense in 1993 reflected high
lapses in both home service and mortgage protection lines.  Management believes
that the high lapse experience in 1993 in the home service line was related to
Liberty's consolidation of branch offices and, for mortgage protection, the
high level of home mortgage refinancing in 1993 due to low interest rates.  As
expected, the persistency in both lines improved substantially in 1994,
resulting in reduced amortization expense.  As noted earlier, the 1995
persistency levels were comparable to 1994 levels.  In the latter half of 1995
and continuing into 1996, mortgage loan interest rates returned to levels
comparable to those of 1993; however, there has not been any indication of a
marked increase in the level of mortgage protection lapses.

INSURANCE OPERATIONS ACQUISITIONS AND EXPANSIONS
Beginning in 1992 and continuing through the first half of 1994, Liberty
established itself as a key player in the fast-growing pre-need market.  The
purchase of Pierce National Life in July 1992 provided Liberty with a
substantial presence in the pre-need market and the opportunity to expand its
presence on an international level.  Pierce National markets its products
through funeral directors and independent agents in the U.S. and Canada.  In
April 1993, Liberty further expanded its presence in the pre-need market with
the acquisition of the assets of Estate Assurance Company, a pre-need insurance
subsidiary of Stewart Enterprises, Inc.  Additional expansion of Liberty's
pre-need operations occurred in February 1994 with the acquisitions of North
American National Corporation, headquartered in Columbus, Ohio, and American
Funeral Assurance Company, headquartered in Amory, Mississippi.  North American
was a holding company whose principal subsidiaries, Pan-Western Life Insurance
Company, Howard Life Insurance Company, and Brookings International Life
Insurance Company, were providers of pre-need life insurance. This acquisition
added strategic Midwest markets to Liberty's pre-need territory.  American
Funeral was one of the largest providers of pre-need life insurance, with
extensive affiliations in the funeral industry.

During 1995, Liberty focused on consolidating its pre-need operations.  By the
end of 1995 all of the pre-need operations had been relocated to Greenville and
the companies merged into Pierce National.  To cap off the consolidation of the
pre-need acquisitions,  Liberty introduced what it believes to be the
industry's most comprehensive pre-need product portfolio during November 1995.
The product portfolio is marketed under the brand name FamilySide.  The actions
taken in 1995 to consolidate the operations will provide for improved product
profitability, focused marketing capability, and consistency and efficiency in
administrative support.

In addition to the pre-need acquisitions, Liberty grew its home service
division through acquisitions. In October 1992, Liberty expanded its home
service business with the acquisition of Magnolia Life Insurance Company
headquartered in Lake Charles, Louisiana.  On April 1, 1994, Liberty acquired
State National Capital Corporation, headquartered in Baton Rouge, Louisiana..
These acquisitions gave Liberty a significant presence in the Louisiana home
service market.  Both Magnolia Life and State National Life were integrated
into Liberty Life during 1994.

In the fourth quarter of 1995, Liberty announced that the operations of Liberty
Insurance Services will be combined in a joint venture with Continuum
Administrative Services Company, the third-party administrative arm of The
Continuum Company.  The joint venture, operating under the name of ALLIANCE-ONE
Services, LP, will be the largest third party administrator of life insurance
business in the United States.  Liberty believes there is substantial long-term
potential for the joint venture; however, it is not expected to add
substantially to Liberty's results in 1996.



                                       34


<PAGE>   7

                                                                      EXHIBIT 13


BROADCASTING RESULTS OF OPERATIONS


<TABLE>
<CAPTION>
(In 000's)                                                                    1995           1994            1993    
- ---------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>             <C>             <C>      
Gross broadcasting revenues                                                 $119,529        $98,266         $87,984  
Broadcasting expenses                                                         83,849         69,523          64,705  
- ---------------------------------------------------------------------------------------------------------------------
Income from operations before interest and taxes                              35,680         28,743          23,279  
Interest expense                                                               8,553          7,042           7,099  
- ---------------------------------------------------------------------------------------------------------------------
Income from operations before income taxes                                    27,127         21,701          16,180  
Income taxes                                                                  10,537          8,782           6,464  
- ---------------------------------------------------------------------------------------------------------------------
Income from operations                                                      $ 16,590        $12,919         $ 9,716  
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

Gross broadcasting revenues for 1995 were $119.5 million, an increase of $21.2
million (22%) over last year's $98.3 million.  Excluding the $12.3 million in
revenues added from the February 1995 acquisition of WLOX-TV, gross revenues
were up 9%.  Strong time sales (both national and local), coupled with
increased network compensation, overcame the decline in political revenues as
1995 was an off-year for major political races.  The increased network
compensation came about as a result of the networks' competing for affiliations
with local stations.  Cosmos, due to the strength of its stations in the local
market, was able to capitalize by re-negotiating network compensation contracts
and reported a $4.0 million increase in network compensation revenue in 1995.
Broadcasting expenses, excluding the impact of the WLOX-TV acquisition, rose
only 2% in 1995.  As a result of the increased revenues and expense control,
Cosmos reported a $3.7 million increase in income from operations in 1995.
Substantially all of the increase in earnings was generated from the existing
station group as the WLOX-TV acquisition was not expected to, and did not,
contribute significantly to operating earnings in 1995.

Gross broadcasting revenues for 1994 were $98.3 million, an increase of $10.3
million (12%) from 1993 levels.  Strong national revenues and the highest
political revenues ever drove the revenue increase in 1994.  Income from
operations in 1994 was up $3.2 million (33%) over 1993, largely due to revenue
trends.

An additional measure of broadcasting performance is operating cash flow,
defined as operating earnings before depreciation and amortization, interest,
taxes and corporate expenses.  Operating cash flow, and the related efficiency
ratio (operating cash flow divided by revenues net of agency commissions) are
measurements of broadcasting operating margins.  For the year broadcasting cash
flow was $44.9 million compared to $33.0 million in 1994 and $27.8 million in
1993.  The acquisition of WLOX-TV added $6.2 million to 1995 operating cash
flows.  The efficiency ratio was at an all time high of 43% in 1995, compared
to 40% in 1994 and 38% in 1993.

The Company closed the acquisition of WLOX-TV on February 28, 1995.  The
purchase price of $40.1 million was funded with a combination of 599,985 shares
of 1995-A Series convertible preferred stock with a stated value of $35 per
share; cash of $5.6 million; and a note payable for $13.5 million.

CORPORATE AND OTHER
Corporate and other includes general corporate activities such as the overall
management, legal and finance operations, debt service on debt not allocated to
segments, intercompany eliminations and the operations of Liberty Investment
Group.  The increase in the loss in 1995 in this area was primarily due to
higher interest costs as both the outstanding debt and interest rates were at
higher levels than 1994.

                                       35


<PAGE>   8

                                                                      EXHIBIT 13


BALANCE SHEET

INVESTMENTS

As of December 31, 1995, Liberty's consolidated investment portfolio was
carried at $2.0 billion compared with $1.7 billion at the end of 1994.  Of the
$290 million increase in the carrying value of the portfolio, approximately
$150 million was from the increase in the market value of the portfolio, with
the remainder of the increase coming from investment of cash generated from
operating and financing activities.  Approximately 72% of consolidated invested
assets were in fixed maturity securities (bonds and redeemable preferred
stocks), 11% were in mortgage loans, 7% in real estate, with the balance
consisting of policy loans (5%), equity securities (4%) and other long-term
investments (1%).

The overall average credit rating of fixed maturity securities as of December
31, 1995 was AA.  Less than investment grade securities comprised 3.3% of the
fixed maturity portfolio at December 31, 1995, compared with 5.3% at December
31, 1994.

Statement of Financial Accounting Standard ("SFAS") No. 115, "Accounting for
Certain Investments in Debt and Equity Securities" requires that all debt and
equity securities be classified into one of three categories -- held to
maturity, available for sale, or trading.  As of December 31, 1995, all
securities have been classified as available for sale and are carried at fair
value.  During 1995, the Company transferred the portion of fixed maturity
securities previously classified as held to maturity to the available for sale
classification.  As a result of the transfer, shareholders' equity was
increased $14.6 million (net of deferred income taxes and adjustment to
deferred acquisition costs) to reflect the unrealized gain on securities
previously carried at cost. See Note 1 to the Consolidated Financial Statements
for additional discussion of the transfer.

SFAS 115 requires that available for sale securities be carried at fair value,
with unrealized gains and losses, net of adjustment for deferred income taxes
and deferred acquisition costs, be reported directly in shareholders' equity.
The fair value of Liberty's fixed maturity portfolio, and the related
adjustment to shareholders' equity, is significantly affected by changes in the
overall interest rate environment.  For example, as interest rates fell
throughout 1995, shareholders' equity increased $111.1 million, reflecting the
change in the fair value of the portfolio.  In contrast, primarily as a result
of the rising interest rate environment during 1994, the Company reported a net
unrealized loss of $69.6 million for the year ended December 31, 1994.  While
the volatility experienced in 1995 and 1994 is not expected to be repeated on
an annual basis, it is likely that there will continue to be significant
fluctuations in shareholders' equity as a result of carrying fixed maturity
securities at market value.

Although Liberty's entire fixed maturity and equity securities portfolios have
been classified as available for sale, Liberty follows a value-oriented, as
opposed to a trading-oriented, investment philosophy concerning its securities
portfolios.  Accordingly, turnover in the portfolios has historically been low,
although portfolio turnover in 1995 and particularly in 1994 was higher than
historical levels as 1) investment portfolios from the companies acquired in
1994 were restructured to meet Liberty guidelines as to quality, yield and
duration, and 2) Liberty took advantage of its tax position at the end of 1994
to sell securities with lower yields and reinvest in higher yielding securities
of equal or better credit quality.  Gains trading, which Liberty believes is
short-sighted, is not consistent with its investment philosophy of longer term
value-oriented investing.  Going into 1996, yields remain at historically low
levels and the yield curve is relatively flat.  If this environment continues,
in order to generate incremental returns above market yields without
sacrificing credit quality, it may be necessary to more actively trade
securities.

Approximately 56% of Liberty's $1.5 billion fixed maturity portfolio at
December 31, 1995, was comprised of mortgage-backed securities.  This compares
to approximately 54% at year-end 1994.  Certain mortgage-backed securities are
subject to significant prepayment risk or extension risk due to changes in
interest rates.  In periods of declining interest rates mortgages may be repaid
more rapidly than scheduled as borrowers refinance higher rate mortgages to
take advantage of the lower current rates.  As a result, holders of
mortgage-backed securities may receive large prepayments on their investments
which cannot be reinvested at interest rates comparable to the rates on the
prepaid mortgages.  In a rising interest rate environment refinancings are
significantly curtailed and the payments to the holders of the securities
decline, limiting the ability of the holder to reinvest at the higher interest
rates.  Mortgage-backed pass-through securities and sequential collateralized
mortgage obligations ("CMO's"), which comprised 20% of the book value of
Liberty's mortgage-backed securities at December 31, 1995, and 17% at year-end
1994, are sensitive to prepayment or extension risk.  The remaining 80% of
Liberty's mortgage-backed investment portfolio at December 31, 1995, consisted
of planned amortization class ("PAC") instruments.  This compares to 83% at
December 31, 1994. These investments are designed to amortize in a more
predictable manner by shifting the primary prepayment and extension risk of the
underlying collateral to investors in other tranches of the CMO.  PAC's are
tranches of CMO's specifically designed to protect against prepayment or
extension risk.  In periods of declining interest rates, prepayments are first
applied to the non-PAC tranches of the CMO, creating improved call protection
for the PAC tranches.  Only after all non-PAC tranches have been paid off are
prepayments applied to the PAC tranche.  In periods of increasing interest
rates, prepayments are first applied to the PAC tranche, thus reducing
extension risk for PACs.  As a result, PACs have a more stable cash flow than
most other mortgage securities because they have better call protection and
less extension risk.

Mortgage loans of $213.2 million comprised 11% of the consolidated investment
portfolio at December 31, 1995.  This compares to mortgage loans of $203.4
million, or 12%, of the consolidated investment portfolio at December 31, 1994.
Substantially all of these mortgage loans are commercial mortgages with a
loan-to-value ratio not exceeding 75% when made.  Approximately 50% of these
loans at December 31, 1995, are concentrated in North and South Carolina; and
91% are in the states of North Carolina, South Carolina, Virginia, Florida,
Georgia,



                                       36


<PAGE>   9

                                                                      EXHIBIT 13


Tennessee and Louisiana.  Mortgage loan delinquencies, defined as payments 60
or more days past due, have historically been low and were 1.3% at the end of
1995 compared to the latest available industry rate of 2.4%.

As of December 31, 1995 and 1994, investment real estate totaled $135.3 million
and $135.5 million, representing  7% and 8%, respectively, of the consolidated
investment portfolio.  Three property types make up the bulk of the portfolio.
Residential land development and industrial land development projects accounted
for 64% of the portfolio as of the end of 1995, with business property rentals
making up another 26%.  In 1995, Liberty decided to sell its existing shopping
centers and not allocate future investments to this property type.  At the end
of 1994 shopping center investments were 15% of the real estate portfolio;
however, substantially all of the shopping center properties were sold by the
end of 1995.  Of Liberty's investment real estate, 96% is located in South
Carolina, Florida, Georgia, and North Carolina.

Liberty has experienced pre-tax impairments on investment assets of $9.5
million, $2.7 million, and $6.2 million for the years ended December 31, 1995,
1994, and 1993, respectively.  The high level of impairments in 1995 was due
primarily to write-downs taken  on an oil and gas investment.  While the level
of impairments is not predictable, management does not expect impairments to
have a significant impact on Liberty's results of operations or liquidity.

Beginning in 1996 a new accounting standard will potentially change the amounts
of impairments recognized and the timing of the recognition.  Statement of
Financial Accounting Standard No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of" prescribes
accounting standards for the impairment of long-lived assets, certain
identifiable intangibles, and goodwill that are used in the business, as well
as establishing accounting standards for long-lived assets and certain
identifiable intangibles to be disposed of.  Under the provisions of the
statement certain of the Company's investment real estate assets will be
required to be valued at fair value, rather than net realizable value; however,
the adoption of the statement is not expected to have a material impact on the
net income or financial position of the Company.



LIABILITIES, REDEEMABLE PREFERRED STOCK AND SHAREHOLDERS' EQUITY

In March 1995, Liberty refinanced its $325 million revolving credit facility
into a new $375 million multi-tranche credit facility.  The new facility
consists of a $225 million three-year revolving credit facility; a $100 million
seven year term loan facility; and a $50 million facility substantially
identical to the revolving facility, which is convertible into terms
substantially identical to the term facility anytime prior to March 1997.  The
credit facility contains various restrictive covenants typical of a credit
facility agreement of this size and nature. These restrictions primarily
pertain to levels of indebtedness, limitations on payment of dividends,
limitations on the quality and types of investments, and capital expenditures.
Additionally, Liberty must also comply with several financial covenant
restrictions under the revolving credit agreement including defined ratios of
consolidated debt to cash flow, consolidated debt to consolidated total
capital, and fixed charges coverage.

Liberty has entered into various interest rate swaps, caps and corridors in an
attempt to minimize the impact of a potential significant rise in short-term
interest rates on Liberty's outstanding variable-rate debt.  See Note 5 to the
Consolidated Financial Statements for additional discussion of these contracts.

In 1994, Liberty issued 668,207 shares of Series 1994-A Voting Cumulative
Preferred Stock having a total redemption value of $23.4 million, or $35.00 per
share, in connection with the acquisition of State National Capital Corporation
and 598,656 shares of Series 1994-B Voting Cumulative Preferred Stock having a
total redemption value of $22.4 million, or $37.50 per share, in connection
with the acquisition of American Funeral Assurance Company.  The shares have
preference in liquidation and each share is entitled to one vote on any matters
submitted to a vote of the shareholders of the Company.  Both the Company and
the holders of the preferred stock have the right to redeem any or all of the
shares from time to time beginning five years and one month after the date of
issue in exchange for cash or shares of the Company's common stock.  There is
no sinking fund for the redemption of either series of preferred stock.  Both
the 1994-A and 1994-B series of preferred stock are considered redeemable
preferred stock and are classified outside of permanent equity.

On February 28, 1995, the Company issued 599,985 shares of Series 1995-A Voting
Cumulative Convertible Preferred Stock, having a total redemption value of
$21.0 million, or $35.00 per share, in connection with the acquisition of
WLOX-TV.  The Company has the right to redeem any or all of the shares from
time to time at any time beginning five years and one month after the date of
issue in exchange for cash, common stock, or a combination of both.  Generally,
the amount of consideration on the 1995-A Series will be equivalent to $35.00
per share plus the amount of any accumulated and unpaid dividends.  There is no
sinking fund for the redemption of the preferred stock.  These shares are
considered common stock equivalents for financial reporting purposes.

During December 1992 and January 1993, Liberty completed its public stock
offering of 2,725,100 shares of its common stock at a per share price of
$28.25, which generated $73 million in net proceeds that were used to pay down
outstanding bank debt.  Of the total shares issued, 2,400,000 were issued
during December 1992.  The remaining 325,100 shares were issued in January 1993
as a result of the underwriters exercising the over-allotment provision of the
stock offering


                                       37


<PAGE>   10

                                                                      EXHIBIT 13


The National Association of Insurance Commissioners (the "NAIC") has Risk-Based
Capital ("RBC") requirements for life/health insurance companies to evaluate
the adequacy of statutory capital and surplus in relation to investment and
insurance risks such as asset quality, mortality and morbidity, asset and
liability matching, and other business factors.  The RBC formula will be used
by states as an early warning tool to identify companies that potentially are
inadequately capitalized for the purpose of initiating regulatory action.  In
addition, the formula defines new minimum capital standards that will
supplement the current system of low fixed minimum capital and surplus
requirements on a state-by-state basis.  The RBC ratios for the insurance
subsidiaries significantly exceed the minimum capital requirements at December
31, 1995.



CASH FLOWS

The parent company's short-term cash needs consist primarily of: (1) working
capital requirements, (2) interest on corporate debt, (3) dividends to
shareholders and (4) funds for real estate investments.  The parent company's
primary long-term cash need is the repayment of corporate debt.  The parent
company depends primarily on dividends, debt service payments and consolidated
tax return benefits paid to it by its subsidiaries to meet its short-term and
long-term cash needs.  Historically, Liberty's primary businesses - insurance
and broadcasting - have provided sufficient liquidity to fund their operations
and the operations of the parent company.  Liberty receives funds from its
insurance subsidiaries primarily in the form of dividends.  Dividends from each
insurance subsidiary are restricted under applicable state law.  Annual
dividends in excess of maximum amounts prescribed by state statutes
("extraordinary dividends") may not be paid without the approval of the
insurance commissioner of each state in which an insurance subsidiary is
domiciled.  In 1994 the National Association of Insurance Commissioners
("NAIC") proposed, and certain states adopted, legislation that lowers the
threshold amount for determining what constitutes an extraordinary dividend.
Such legislative changes could make it more difficult for insurance
subsidiaries to pay dividends to their parent.  See Note 8 to the Consolidated
Financial Statements.

On a consolidated basis, Liberty's net cash flow from operating activities was
$87.4 million for 1995 compared with $87.1 million for the preceding year.
Liberty's net cash used in investing activities was $133.6 million for 1995
compared to $176.3 million in 1994.  The net cash used in investing activities
in 1995 was primarily to fund the purchase of investment securities.  Cash used
in investing activities in 1994, in addition to funding investment security
purchases, was used to fund insurance acquisitions ($54.1 million) and a bulk
purchase of real estate assets ($43.0 million). Cash flow from financing
activities fluctuates primarily based on the level of borrowings or debt
repayment.  In 1995 cash flow provided by financing activities was $38.5
million compared with cash provided of $111.2 million for 1994. Proceeds from
borrowings exceeded debt repayments by $11.4 million in 1995 compared with
$76.9 million in 1994.   The excess of borrowings over repayments of debt in
1994 was used to fund insurance and real estate acquisitions.  As a result of
its activities, Liberty had a net decrease in cash of $7.7 million in 1995
compared with a $21.9 million increase in cash in 1994.

Liberty believes that its current level of cash and future cash flows from
operations is sufficient to meet the needs of its business and to satisfy its
debt service.  If suitable opportunities arise for additional acquisitions,
Liberty plans to draw on its revolving credit facility or use Common Stock or
Preferred Stock as payment of all or part of the consideration for such
acquisitions; or Liberty may seek additional funds in the equity or debt
markets.  Under the restructured credit facility, there exists no restriction
on acquisition funding; however, consolidated debt is limited to a maximum of
$385 million.  Outstanding debt at December 31, 1995 totaled $258 million.

Management believes liquidity risk of the insurance operations is minimized by
investment strategies that stress high quality assets and an integrated
asset/liability matching process.  Investments are primarily in intermediate to
long-term maturities in order to match the long-term nature of insurance
liabilities.  Liberty has a relatively small block of universal life products
that are interest-sensitive.  Liberty actively manages the rates credited on
these policies to maintain an acceptable spread between the earned and credited
rate.  In addition, Liberty has an integrated asset/liability matching process
to minimize the liquidity risk that is associated with interest-sensitive
products.  Accordingly, most long-term investments are held to maturity and
interim market fluctuations present no significant liquidity problems.
Liberty's only use of derivative financial instruments is to minimize the
exposure on its variable rate debt.

Most states have laws requiring solvent life insurance companies to pay
guaranty fund assessments to protect the interests of policyholders of
insolvent life insurance companies.  Due to the recent increase in the number
of companies that are under regulatory supervision, there is expected to be an
increase in assessments by state guaranty funds.  Under present law, most
assessments can be recovered through a credit against future premium taxes.
Liberty has reviewed its exposure to potential assessments, and the effect on
its financial position and results of operations is not expected to be
material.

Other Company commitments are shown in Note 7 to the Consolidated Financial
Statements.  Further discussion of investments and valuation is contained in
Notes 1, 2 and 15 to the Consolidated Financial Statements.






                                       38


<PAGE>   11

                                                                      EXHIBIT 13


CONSOLIDATED BALANCE SHEETS
THE LIBERTY CORPORATION AND SUBSIDIARIES
(In 000's)


<TABLE>
<CAPTION>
At December 31                                                                                   1995        1994        
- --------------------------------------------------------------------------------------------------------------------- 
<S>                                                                                           <C>         <C>            
ASSETS                                                                                                                 

Investments:                                                                                                           
  Fixed maturity securities                                                                                              
    Available for sale, at market, cost of $1,383,324 in 1995 and $947,522 in 1994            $1,467,039  $  883,029     
    Held to maturity, at cost, market of $311,129 in 1994                                            ---     299,118     
  Equity securities, primarily at market, cost of $68,637 in 1995, $78,116 in 1994                82,508      78,208     
  Mortgage loans                                                                                 213,223     203,381     
  Investment real estate, at cost less accumulated depreciation $11,671 in 1995,                                         
    $12,882 in 1994                                                                              135,306     135,545     
  Policy loans                                                                                    98,369      96,160     
  Other long-term investments                                                                     27,535      31,624     
  Short-term investments                                                                             ---       7,264     
- ---------------------------------------------------------------------------------------------------------------------  
Total Investments                                                                              2,023,980   1,734,329     
- ---------------------------------------------------------------------------------------------------------------------  

Cash                                                                                              43,741      51,400     
Accrued investment income                                                                         20,018      18,708     
Receivables net of bad debt reserves, $1,975 in 1995, $1,493 in 1994                              46,098      37,879     
Receivable from reinsurers                                                                       275,090     258,969     
Deferred acquisition costs                                                                       265,188     259,799     
Cost of business acquired                                                                         86,925      98,056     
Buildings and equipment, at cost, less accumulated depreciation $105,819 in                                            
  1995, $100,362 in 1994                                                                          79,789      66,360     
Intangibles related to television operations, at cost, net of amortization                                             
  $20,192 in 1995, $16,278 in 1994                                                                99,056      46,934     
Goodwill related to insurance acquisitions, at cost, net of amortization $8,076                                        
  in 1995, $6,490 in 1994                                                                         37,239      40,308     
Other assets                                                                                      57,172      54,522     
- ---------------------------------------------------------------------------------------------------------------------  
Total Assets                                                                                  $3,034,296  $2,667,264   
- ---------------------------------------------------------------------------------------------------------------------  
</TABLE>


                                       39


<PAGE>   12

                                                                      EXHIBIT 13



<TABLE>
<CAPTION>
At December 31                                                                                   1995        1994     
- ---------------------------------------------------------------------------------------------------------------------- 
<S>                                                                                           <C>         <C>         
LIABILITIES, REDEEMABLE PREFERRED STOCK AND SHAREHOLDERS' EQUITY                                                      
Liabilities:                                                                                                          
  Policy liabilities:                                                                                                 
    Future policy benefits                                                                    $1,811,417  $1,731,654  
    Claims and benefits payable                                                                   24,356      24,812  
    Policyholder funds                                                                            27,086      27,157  
- ---------------------------------------------------------------------------------------------------------------------- 
                                                                                               1,862,859   1,783,623  
  Notes and mortgages payable                                                                    158,444     131,647  
  Long-term debt                                                                                 100,000     100,000  
  Accrued income taxes                                                                             6,665       4,418  
  Deferred income taxes                                                                          182,083     112,707  
  Accounts payable and accrued expenses                                                           67,094      66,608  
  Other liabilities                                                                               35,722      26,856  
- ---------------------------------------------------------------------------------------------------------------------- 
Total Liabilities                                                                              2,412,867   2,225,859
- ---------------------------------------------------------------------------------------------------------------------- 

Redeemable Preferred Stock:                                                                                           
  1994-A Series, $35.00 redemption value, 668,207 shares issued and outstanding                   23,387      23,387  
  1994-B Series, $37.50 redemption value, 594,126 and 598,101 shares issued and                                       
    outstanding in 1995 and 1994, respectively                                                    22,280      22,429  
- ---------------------------------------------------------------------------------------------------------------------- 
Total Redeemable Preferred Stock                                                                  45,667      45,816  
- ---------------------------------------------------------------------------------------------------------------------- 
                                                                                                                      
Shareholders' Equity:                                                                                                 
  Common stock                                                                                                        
    Authorized - 50,000,000 shares, no par value                                                                      
    Issued and outstanding - 20,060,629 shares in 1995, 19,841,470 shares in 1994                158,735     152,956  
  Convertible Preferred Stock 1995-A Series, 599,985 shares issued and outstanding                20,999         ---  
  Preferred Stock                                                                                                     
    Authorized - 10,000,000 shares                                                                                    
    Issued and outstanding - 1,862,318 shares in 1995, 1,266,308 shares in 1994                                       
  Unearned stock compensation                                                                     (6,050)     (5,319) 
  Unrealized appreciation (depreciation) on fixed maturity securities available                                       
    for sale and equity securities                                                                57,986     (53,109)  
  Cumulative foreign currency translation adjustment                                                (999)     (1,491) 
  Retained earnings                                                                              345,091     302,552  
- ---------------------------------------------------------------------------------------------------------------------- 
Total Shareholders' Equity                                                                       575,762     395,589  
- ---------------------------------------------------------------------------------------------------------------------- 
- ---------------------------------------------------------------------------------------------------------------------- 
Total Liabilities, Redeemable Preferred Stock and Shareholders' Equity                        $3,034,296  $2,667,264  
- ---------------------------------------------------------------------------------------------------------------------- 
</TABLE>

See notes to consolidated financial statements.



                                       40


<PAGE>   13

                                                                      EXHIBIT 13


CONSOLIDATED STATEMENTS OF INCOME
THE LIBERTY CORPORATION AND SUBSIDIARIES
(In $000's, except per share data)



<TABLE>
<CAPTION>
For the Years Ended December 31                                                    1995      1994      1993       
- ----------------------------------------------------------------------------------------------------------------- 
<S>                                                                              <C>       <C>       <C>          
REVENUES                                                                                                          
  Insurance premiums and policy charges                                          $331,370  $315,789  $250,922     
  Broadcasting revenues                                                           119,529    98,266    87,984     
  Net investment income                                                           148,670   133,679   110,966     
  Service contract revenues                                                         9,025     5,585     8,383     
  Realized investment gains (losses)                                               (2,913)  (12,073)   14,686     
  Other income                                                                        ---       ---         4     
- ----------------------------------------------------------------------------------------------------------------- 
Total revenues                                                                    605,681   541,246   472,945     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
EXPENSES                                                                                                          
  Policyholder benefits                                                           236,774   225,745   159,452     
  Insurance commissions                                                            54,583    49,869    44,491     
  General insurance expenses                                                       67,703    84,930    66,213     
  Amortization of deferred acquisition costs and cost of business acquired         43,780    45,024    39,402     
  Broadcasting expenses                                                            83,849    69,523    64,705     
  Interest expense                                                                 15,047    11,097     9,945     
  Other expenses                                                                   15,150    16,190    11,413     
- ----------------------------------------------------------------------------------------------------------------- 
Total expenses                                                                    516,886   502,378   395,621     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
Income before income taxes and cumulative effect of accounting changes             88,795    38,868    77,324     
Provision for income taxes                                                         29,442    12,690    26,237     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
Income before cumulative effect of accounting changes                              59,353    26,178    51,087     
                                                                                                                  
Cumulative effect of accounting changes                                                                           
  SFAS 106 - Postretirement benefits                                                  ---       ---   (10,068)    
  SFAS 112 - Postemployment benefits                                                  ---       ---    (1,872)    
- ----------------------------------------------------------------------------------------------------------------- 
Net income                                                                       $ 59,353  $ 26,178  $ 39,147     
- ----------------------------------------------------------------------------------------------------------------- 
                                                                                                                  
EARNINGS PER COMMON SHARE                                                                                         
Income before cumulative effect of accounting changes                            $   2.76  $   1.22  $   2.62     
Cumulative effect of accounting changes                                                                           
  SFAS 106 - Postretirement benefits                                                  ---       ---      (.52)    
  SFAS 112 - Postemployment benefits                                                  ---       ---      (.09)    
- ----------------------------------------------------------------------------------------------------------------- 
Net earnings per common share                                                    $   2.76  $   1.22  $   2.01     
- ----------------------------------------------------------------------------------------------------------------- 
</TABLE>

See notes to consolidated financial statements.



                                       41


<PAGE>   14

                                                                      EXHIBIT 13


CONSOLIDATED STATEMENTS OF CASH FLOWS
THE LIBERTY CORPORATION AND SUBSIDIARIES
(In 000's)


<TABLE>
<CAPTION>
For the Years Ended December 31                                                         1995         1994         1993
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>          <C>          <C>
OPERATING ACTIVITIES
Net income                                                                         $    59,353  $    26,178  $    39,147
Adjustments to reconcile net income to net cash provided by operating activities:
  Increase in policy liabilities                                                        18,845       53,961       30,763
  (Decrease) increase in accounts payable and accrued expenses                          (3,964)       1,142        4,948
  Increase in receivables                                                               (3,311)      (7,374)     (11,569)
  Amortization of deferred acquisition costs and cost of business acquired              43,780       45,024       39,402
  Policy acquisition costs deferred                                                    (54,522)     (59,053)     (58,017)
  Realized investment (gains) losses                                                     2,913       12,073      (14,686)
  Gain on sale of operating assets                                                      (3,231)      (3,214)      (3,136)
  Depreciation and amortization                                                         19,034       16,019       13,522
  Amortization of bond premium and discount                                             (7,485)      (4,904)      (6,033)
  Provision for deferred income taxes                                                    6,225       (1,481)       2,089
  All other operating activities, net                                                    9,803        8,679       (1,730)
- ---------------------------------------------------------------------------------------------------------------------------
  NET CASH PROVIDED BY OPERATING ACTIVITIES                                             87,440       87,050       34,700
- ---------------------------------------------------------------------------------------------------------------------------
INVESTING ACTIVITIES
Investment securities sold:
    Available for sale (equity securities in 1993)                                     155,670      225,100       40,698
    Held to maturity (fixed maturities in 1993)                                            ---          ---       10,124
Investment securities matured or redeemed by issuer:
    Available for sale                                                                  32,913       61,216          ---
    Held to maturity                                                                    35,494       65,910      241,000
Cost of investment securities acquired:
Available for sale                                                                    (329,918)    (420,244)         ---
Held to maturity                                                                           ---          ---     (351,900)
Mortgage loans made                                                                    (32,905)     (31,957)     (28,883)
Mortgage loan repayments                                                                22,712       20,621       23,648
Purchase of investment properties, buildings and equipment                             (62,955)     (87,115)     (32,563)
Sale of investment properties, buildings and equipment                                  49,103       31,158       40,374
Purchases of short-term investments                                                    (43,607)    (388,465)    (381,400)
Sales of short-term investments                                                         50,871      394,673      394,284
Net cash paid on purchases of insurance companies                                          ---      (54,087)        (722)
Net cash paid on sale of insurance business                                                ---          ---       (2,250)
Net cash paid on purchase of television station                                         (5,140)         ---          ---
All other investment activities, net                                                    (5,828)        6,860      (1,439)
- ---------------------------------------------------------------------------------------------------------------------------
  NET CASH USED IN INVESTING ACTIVITIES                                               (133,590)    (176,330)     (49,029)
- ---------------------------------------------------------------------------------------------------------------------------
FINANCING ACTIVITIES
Proceeds from borrowings                                                             1,901,901    2,544,735    2,192,635
Principal payments on debt                                                          (1,890,521)  (2,467,819)  (2,219,778)
Dividends paid                                                                         (16,814)     (14,358)     (13,108)
Stock issued for employee benefit and compensation programs                              2,909        3,487        5,771
Common stock offering                                                                      ---          ---        8,544
Return of policyholders' account balances                                              (32,637)     (30,025)     (26,201)
Receipts credited to policyholders' account balances                                    73,653       75,173       63,773
- ---------------------------------------------------------------------------------------------------------------------------
  NET CASH PROVIDED BY FINANCING ACTIVITIES                                             38,491      111,193       11,636
- ---------------------------------------------------------------------------------------------------------------------------
INCREASE (DECREASE) IN CASH                                                             (7,659)      21,913       (2,693)
Cash at beginning of year                                                               51,400       29,487       32,180
- ---------------------------------------------------------------------------------------------------------------------------
CASH AT END OF YEAR                                                                $    43,741  $    51,400  $    29,487
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>


See notes to consolidated financial statements.



                                       42


<PAGE>   15

                                                                      EXHIBIT 13


CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
THE LIBERTY CORPORATION AND SUBSIDIARIES
(Amounts in 000's except per share data)


<TABLE>
<CAPTION>
                                                                                                                UNREALIZED      
                                                 COMMON                   CONVERTIBLE           UNEARNED         SECURITY 
                                                 SHARES       COMMON       PREFERRED             STOCK         APPRECIATION    
                                               OUTSTANDING    STOCK          STOCK            COMPENSATION    (DEPRECIATION) 
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                              <C>         <C>           <C>                  <C>            <C> 
Balance at January 1, 1993                       18,859      $126,961      $   ---              $(3,222)       $   3,901  
Net income                                                                                                                   
Net unrealized investment gains                                                                                    1,276       
Dividends - Common Stock - $0.56                                                                                             
  per share                                                                                                                    
Foreign currency translation                                                                                                 
  adjustment                                                                                                                   
Stock issued for employee benefit                                                                                            
  and performance incentive                                                                                                    
  compensation programs                             314         8,434                            (1,253)                         
Stock offering                                      325         8,544                                                            
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1993                     19,498       143,939          ---               (4,475)           5,177       
Cumulative effect of change in                                                                                               
  accounting principle                                                                                            11,357       
Net income                                                                                                                   
Net unrealized investment losses                                                                                 (69,643)       
Dividends - Common  Stock - $0.62                                                                                            
  per share                                                                                                                    
Dividends - Redeemable Preferred                                                                                             
  Stock - $1.672 per share                                                                                                     
Foreign currency translation                                                                                                 
  adjustment                                                                                                                   
Stock issued for employee benefit                                                                                            
  and performance incentive                                                                                                    
  compensation programs                             229         5,816                              (844)                         
Stock issued as part of the                                                                                                  
  purchase price of acquisitions                    113         3,180                                                            
Stock issued for conversion of                                                                                               
  redeemable preferred stock                          1            21
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                     19,841       152,956          ---               (5,319)         (53,109)  
Net Income                                                                                                                   
Net unrealized investment gains                                                                                  111,095       
Dividends - Common Stock - $0.665                                                                                            
  per share                                                                                                                    
Dividends - Redeemable Preferred                                                                                             
  Stock - $2.10 per share                                                                                                      
Dividends - Convertible Preferred                                                                                            
  Stock - $1.4583 per share                                                                                                    
Foreign currency translation                                                                                                 
  adjustment                                                                                                                   
Stock issued for employee benefit                                                                                            
  and performance incentive                                                                                                    
  compensation programs                             216         5,631                              (731)                         
Stock issued as part of the                                                                                                  
  purchase price of acquisitions                                            20,999                                               
Stock issued for conversion of                                                                                               
  redeemable preferred stock                          4           148                                                            
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1995                     20,061      $158,735      $20,999              $(6,050)       $  57,986       
- ------------------------------------------------------------------------------------------------------------------------------

<CAPTION>
                                                  CUMULATIVE
                                                   FOREIGN
                                                   CURRENCY          RETAINED        
                                                 TRANSLATION         EARNINGS          TOTAL           
- -----------------------------------------------------------------------------------------------------
<S>                                                <C>               <C>             <C>
Balance at January 1, 1993                         $ (880)           $262,428        $389,188          
Net income                                                             39,147          39,147          
Net unrealized investment gains                                                         1,276          
Dividends - Common Stock - $0.56                                                                       
  per share                                                           (10,842)        (10,842)         
Foreign currency translation                                                                           
  adjustment                                         (649)                               (649)         
Stock issued for employee benefit                                                                      
  and performance incentive                                                                            
  compensation programs                                                                 7,181          
Stock offering                                                                          8,544          
- -------------------------------------------------------------------------------------------------------
Balance at December 31, 1993                       (1,529)            290,733         433,845          
Cumulative effect of change in                                                                         
  accounting principle                                                                 11,357          
Net income                                                             26,178          26,178          
Net unrealized investment losses                                                      (69,643)         
Dividends - Common  Stock - $0.62                                                                      
  per share                                                           (12,242)        (12,242)         
Dividends - Redeemable Preferred                                                                       
Stock - $1.672 per share                                               (2,117)         (2,117)         
Foreign currency translation                                                                           
  adjustment                                           38                                  38          
Stock issued for employee benefit                                                                      
  and performance incentive                                                                            
  compensation programs                                                                 4,972          
Stock issued as part of the                                                                            
  purchase price of acquisitions                                                        3,180          
Stock issued for conversion of                                                                         
  redeemable preferred stock                                                               21          
- -------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                       (1,491)            302,552         395,589          
Net Income                                                             59,353          59,353          
Net unrealized investment gains                                                       111,095          
Dividends - Common Stock - $0.665                                                                      
  per share                                                           (13,283)        (13,283)         
Dividends - Redeemable Preferred                                                                       
  Stock - $2.10 per share                                              (2,658)         (2,658)         
Dividends - Convertible Preferred                                                                      
  Stock - $1.4583 per share                                              (873)           (873)         
Foreign currency translation                                                                           
  adjustment                                          492                                 492          
Stock issued for employee benefit                                                                      
  and performance incentive                                                                            
  compensation programs                                                                 4,900          
Stock issued as part of the                                                                            
  purchase price of acquisitions                                                       20,999          
Stock issued for conversion of                                                                         
  redeemable preferred stock                                                              148          
- -------------------------------------------------------------------------------------------------------
Balance at December 31, 1995                       $ (999)           $345,091        $575,762          
- -------------------------------------------------------------------------------------------------------
</TABLE>


See notes to consolidated financial statements.


                                       43


<PAGE>   16

                                                                      EXHIBIT 13



                    THE LIBERTY CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               DECEMBER 31, 1995


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION - The accompanying consolidated financial
statements of The Liberty Corporation and Subsidiaries (the Company) include
the accounts of the Company after elimination of all significant intercompany
balances and transactions.  The primary subsidiaries of the Company are Liberty
Life Insurance Company, Pierce National Life Insurance Company (doing business
as FamilySide) and Liberty Insurance Services Corporation (collectively
referred to as the insurance operations) and Cosmos Broadcasting Corporation.

ORGANIZATION - The Company's operations include the sale and service of life
insurance products in the United States and Canada and television broadcasting
operations in the United States.  The insurance operations are licensed to do
business in 49 states and nine Canadian provinces.  While the majority of the
Company's assets and revenues are generated from its insurance operations, the
Company also is a major television group broadcaster, owning and operating
eight network affiliated television stations throughout the southeastern and
midwestern states.  Information on the Company's operations by segment is
included on page 40 of this report (see Note 16).

USE OF ESTIMATES AND ASSUMPTIONS - Financial statements prepared in accordance
with generally accepted accounting principles require management to make
estimates and assumptions that affect the amounts reported in the consolidated
financial statements and accompanying notes to the consolidated financial
statements.  Actual results could differ from those estimates and assumptions.

INSURANCE PREMIUMS AND POLICY CHARGES - Revenues for traditional life insurance
and accident and health insurance are recognized over the premium paying period
as they become due.  For limited payment whole life products, the excess of the
premiums received over the portion of the premiums required to establish
reserves is deferred and recognized in income over the anticipated life of the
policy.  For universal life products, revenues consist of policy charges for
the cost of insurance, administration of the policies and surrender charges
during the period.  Policy issue fees are deferred and recognized in income
over the life of the policies in relation to the incidence of expected gross
profits.

BENEFITS TO POLICYHOLDERS AND BENEFICIARIES - Benefits for traditional life
insurance and accident and health insurance products include claims paid during
the period, accrual for claims reported but not yet paid, and accrual for
claims incurred but not reported based on historical claims experience modified
for expected future trends.  Benefits for universal life products are the
amount of claims paid in excess of the policy value accrued to the benefit of
the policyholder plus interest credited on account values.

INSURANCE RESERVES AND POLICY MAINTENANCE EXPENSES -  Insurance reserves and
policy maintenance expenses for traditional life insurance and accident and
health insurance are associated with earned premiums so as to recognize profits
over the premium paying period.  This association is accomplished by
recognizing the liabilities for insurance reserves on a net level premium
method based on assumptions deemed appropriate at the date of issue as to
future investment yield, mortality, morbidity, withdrawals and maintenance
expenses and including margins for adverse deviations.  Interest assumptions
are based on Company experience.  Mortality, morbidity, and withdrawal
assumptions are based on recognized actuarial tables or Company experience, as
appropriate.  Accident and health reserves consist principally of unearned
premiums and claims reserves, including provisions for incurred but unreported
claims.

Insurance reserves for universal life products are determined following the
retrospective deposit method and consist of policy values that accrue to the
benefit of the policyholder, unreduced by surrender charges.

DEFERRED ACQUISITION COSTS - Acquisition costs incurred by the Company in the
process of acquiring new business are deferred and amortized to income as
discussed below.  Costs deferred consist primarily of commissions and certain
policy underwriting, issue and agency expenses that vary with and are primarily
related to production of new business.

COST OF BUSINESS ACQUIRED is the value assigned the insurance inforce of
acquired insurance companies at the date of acquisition.

For traditional insurance products, the amortization of deferred acquisition
costs and the cost of business acquired is recognized in proportion to the
ratio of annual premium revenue to the total anticipated premium revenue, which
gives effect to actual terminations. Deferred acquisition costs and the cost of
business acquired are amortized over the premium paying period (not to exceed
30 years) of the related policies.  Anticipated premium revenue is determined
using assumptions consistent with those utilized in the determination of
liabilities for insurance reserves.




                                       44

<PAGE>   17

                                                                      EXHIBIT 13


For universal life products, the deferred acquisition costs are amortized in
relation to the incidence of expected gross profits over the life of the
policies (not to exceed 30 years).  Gross profits are equal to revenues, as
defined previously, plus investment income (including applicable realized
investments gains and losses) less expenses.  Expenses include interest
credited to policy account balances, policy administration expenses, and
expected benefit payments in excess of policy account balances.

INVESTMENTS - Statement of Financial Accounting Standard ("SFAS") No. 115,
"Accounting for Certain Investments in Debt and Equity Securities" requires
that all debt and equity securities be classified into one of three categories
- -- held to maturity, available for sale, or trading.  The Company has no
securities classified as trading.  On November 15, 1995, the Financial
Accounting Standards Board issued a Special Report, "A Guide to Implementation
of Statement 115 on Accounting for Certain Investments in Debt and Equity
Securities".  In accordance with the provisions in that Special Report, on
December 31, 1995, the Company chose to reclassify all securities previously
classified as held to maturity to available for sale. The market value and
amortized cost of the securities transferred were $307,100,000 and
$281,691,000, respectively, at December 31, 1995.  As a result of the transfer,
shareholders' equity was increased $14,645,000 (net of deferred income taxes
and adjustment to deferred acquisition costs) to reflect the unrealized gain on
securities previously carried at cost. There were no sales of securities
previously included in the held to maturity category during 1995 or 1994.
Prior to December 31, 1995, the Company classified fixed maturity securities
(bonds and redeemable preferred stock) as either held to maturity or available
for sale.  Management determined the appropriate classification of fixed
maturities at the time of purchase.  Fixed maturities were classified as held
to maturity when the Company had the positive intent and ability to hold the
securities to maturity.

Investments are reported on the following basis:


- -    Fixed maturities classified as available-for-sale are stated at fair value
     with unrealized gains and losses, after adjustment for deferred income
     taxes and deferred acquisition costs, reported directly in shareholders'
     equity.  Fixed maturities classified as held to maturity are stated at
     amortized cost, including impairments for other than temporary declines in
     value.  Fair values for fixed maturity securities are based on quoted
     market prices, where available. For fixed maturity securities not actively
     traded, fair values are estimated using values obtained from independent
     pricing services or, in the case of private placements, are estimated by
     discounting expected future cash flows using a current market rate
     applicable to the yield, credit quality, and maturity of the investments.
- -    Equity securities (common stocks and nonredeemable preferred stocks) are
     all considered available for sale and are carried at fair value. The fair
     values for equity securities are based on quoted market prices.
- -    Mortgage loans on real estate are carried at amortized cost, less an
     allowance for credit losses and provisions for impaired value, where
     appropriate.
- -    Investment real estate is carried at cost less accumulated depreciation
     and provisions for impaired value where appropriate.  Depreciation over
     the estimated useful lives of the properties is determined principally
     using the straight-line method.
- -    Policy loans are carried at cost.
- -    Other long-term investments are carried at cost which includes provisions
     for impaired value where appropriate.  Included in other long-term
     investments are investments in venture capital funds and oil and gas
     properties.
- -    Short-term investments are carried at cost which approximates fair value.


UNREALIZED INVESTMENT GAINS AND LOSSES on investments carried at fair value,
net of deferred taxes and adjustment for deferred acquisition costs related to
universal life products, are recorded directly in shareholders' equity.

REALIZED INVESTMENT GAINS AND LOSSES are recognized using the specific
identification method to determine the cost of investments sold. Gains or
losses on the sale of real estate held for investment are included in realized
investment gains (losses).  Gains and losses on the sale of real estate
acquired for development and resale are included in net investment income.
Realized gains and losses include write-downs for impaired values of investment
assets.  The Company establishes impairments on individual, specific assets at
the time the Company judges the assets to have been impaired and this
impairment can be estimated (see Note 2).

BUILDINGS AND EQUIPMENT are recorded at cost.  Depreciation over the estimated
useful lives of the properties is determined principally using the
straight-line method.

INTANGIBLE ASSETS arose in the acquisition of certain television stations.
Amounts not being amortized ($4,071,000) represent the excess of the total cost
over the underlying value of the tangible and amortizable intangible assets
acquired prior to 1970.  Amounts being amortized are expensed principally over
forty years.

GOODWILL arose in the acquisition of insurance companies and is being amortized
over lives ranging from twenty to forty years.

FOREIGN CURRENCY TRANSLATION has been accounted for in accordance with SFAS No.
52, "Foreign Currency Translation."  The assets and liabilities of the Canadian
operations of FamilySide are translated into U.S. dollars at the rate of
exchange in effect at the respective balance sheet date.  Net exchange gains
and losses resulting from translation are included as a separate component of
shareholders' equity. Revenues and expenses are translated at average exchange
rates for the year.  Gains and losses from foreign currency transactions are
included in net income.


                                       45


<PAGE>   18

                                                                      EXHIBIT 13


INTEREST RATE CAPS AND SWAPS are used to limit the impact of changing interest
rates on the Company's debt, which is substantially all floating rate (see Note
5). An interest rate swap is used to fix the interest rate on $100,000,000 of
debt.  The net interest effect of the swap transaction is reported as an
adjustment to interest expense as incurred.  Interest rate caps are used to
protect a portion of the remaining debt against significant increases in
interest rates.  Premiums paid for the interest rate caps are being amortized
to interest expense over the terms of the caps.

INCOME TAXES are computed using the liability method required by Statement of
Financial Accounting Standard No. 109, "Accounting for Income Taxes".  Under
SFAS 109, deferred tax assets and liabilities are determined based on the
differences between financial reporting and tax basis of assets and liabilities
and are measured using the enacted tax rates and law that will be in effect
when the differences are expected to reverse.

EARNINGS PER COMMON SHARE is based on net income after redeemable preferred
stock dividend requirements and the weighted average number of shares
outstanding during the year, including the average number of dilutive shares
under stock options.

NON-PENSION POSTEMPLOYMENT BENEFITS  - The Company provides certain health and
life insurance benefits to eligible retirees and their dependents.  Effective
January 1, 1993, the Company adopted Statement of Financial Accounting Standard
No. 106, "Employers' Accounting for Postretirement Benefits Other Than
Pensions" whereby the cost of providing the benefits is accrued during the
employees'  working years.  The Company elected to immediately recognize this
obligation, resulting in a $15,254,000 charge ($10,068,000 after-tax) to 1993
operations.  The Company also provides certain other postemployment benefits to
qualified former and inactive employees.  To account for these benefits the
Company adopted Statement of Financial Accounting Standard No. 112, "Employers'
Accounting for Postemployment Benefits," effective January 1, 1993.  SFAS 112
requires the accrual of benefits provided to former or inactive employees after
employment but before retirement, be accrued when it is probable a benefit will
be provided.  The adoption of this standard resulted in a $2,837,000 charge
($1,872,000 after-tax) which was expensed during 1993. With the exception of
the one-time transition obligations, the adoption of these accounting standards
did not have a material impact on the Company's annual earnings.

STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 114, "Accounting by Creditors
for Impairments of a Loan" and Statement of Financial Accounting Standard No.
118, "Accounting by Creditors for Impairments of a Loan--Income Recognition and
Disclosures" were adopted by the Company effective January 1, 1995.  Under the
standards, the Company provides for estimated credit losses related to the
mortgage loans where it is probable that all amounts due according to the
contractual terms of the mortgage agreement will not be collected.  This
provision for credit losses is based on discounting the expected cash flows
from the loan using the loan's initial effective interest rate, or the fair
value of the collateral for certain collateral dependent loans.  The initial
adoption of the standards resulted in recording an allowance for credit losses
of $507,000 ($330,000 after-tax), which has been included in realized
investment gains (losses) in the consolidated statement of income.

STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of"
was issued by the Financial Accounting Standards Board in March 1995.  This
statement prescribes accounting standards for the impairment of long-lived
assets, certain identifiable intangibles, and goodwill that are used in the
business, as well as establishing accounting standards for long-lived assets
and certain identifiable intangibles to be disposed of.  The Company expects to
adopt this standard as of January 1, 1996.  Under the provisions of the
statement certain of the Company's investment real estate assets will be
required to be valued at fair value, rather than net realizable value as
previously required; however, the adoption of the statement is not expected to
have a material impact on the net income or financial position of the Company.

STATEMENT OF FINANCIAL ACCOUNTING STANDARD NO. 123, "Accounting for Stock-Based
Compensation" was issued by the Financial Accounting Standards Board in October
1995.  This statement requires companies to measure the fair value of employee
stock options at the date granted and expense the estimated fair value of
grants or, alternatively, disclose the pro forma impact on net income and
earnings per share of the grants in the notes to the financial statement.  The
Company will adopt this statement as of January 1, 1996 and make the pro forma
disclosures required by SFAS 123 in its 1996 financial statements.

RECLASSIFICATIONS have been made in the 1994 and 1993 Consolidated Financial
Statements to conform to the 1995 presentation.





                                       46


<PAGE>   19

                                                                      Exhibit 13



2. INVESTMENTS

Amortized cost and estimated fair values of investments in available for sale
and held to maturity securities at December 31, 1995 and 1994 are as follows:


<TABLE>
<CAPTION>
                                                         Gross        Gross                  
                                         Amortized     Unrealized   Unrealized               
1995 (In 000's)                             Cost         Gains        Losses    Fair Value   
- -------------------------------------------------------------------------------------------- 
<S>                                     <C>           <C>          <C>        <C>            
AVAILABLE FOR SALE:                                                                          
Fixed maturity securities                                                                    
  US government obligations             $   25,733    $    993     $    41    $   26,685     
  States and political subdivisions            294          39         ---           333     
  Foreign obligations                       93,819       3,746       2,534        95,031     
  Corporate securities                     485,735      41,645       2,774       524,606     
  Mortgage-backed securities               777,743      43,530         889       820,384     
- -------------------------------------------------------------------------------------------- 
  Total                                  1,383,324      89,953       6,238     1,467,039     
Equity securities                           68,637      19,161       5,290        82,508     
- -------------------------------------------------------------------------------------------- 
Total                                   $1,451,961    $109,114     $11,528    $1,549,547     
- -------------------------------------------------------------------------------------------- 

<CAPTION>

                                                           Gross       Gross                       
                                            Amortized    Unrealized  Unrealized                    
1994 (In 000's)                                Cost         Gains      Losses      Fair Value      
- -----------------------------------------------------------------------------------------------  
<S>                                        <C>            <C>         <C>          <C>             
AVAILABLE FOR SALE:                                                                                
Fixed maturity securities                                                                          
  US government obligations                $   33,723     $     3     $ 2,341      $ 31,385        
  States and political subdivisions            45,514           3       3,081        42,436        
  Foreign obligations                          23,543           1       2,916        20,628        
  Corporate securities                        381,823       2,222      28,666       355,379        
  Mortgage-backed securities                  462,919         267      29,985       433,201        
- -----------------------------------------------------------------------------------------------   
  Total                                       947,522       2,496      66,989       883,029        
Equity securities                              78,116       7,503       7,411        78,208        
- -----------------------------------------------------------------------------------------------   
Total                                      $1,025,638     $ 9,999     $74,400      $961,237        
- -----------------------------------------------------------------------------------------------  

HELD TO MATURITY:                                                                                  
US government obligations                  $    5,574     $    38     $   319      $  5,293        
Foreign obligations                               454         104          --           558        
Corporate securities                           86,723      10,352       1,019        96,056        
Mortgage-backed securities                    206,367       4,787       1,932       209,222        
- -----------------------------------------------------------------------------------------------   
Total                                      $  299,118     $15,281     $ 3,270      $311,129        
- -----------------------------------------------------------------------------------------------   
</TABLE>

As of December 31, 1995, the Company reclassified all securities previously
classified as held to maturity to available for sale (See Note 1).





                                       47


<PAGE>   20

                                                                      EXHIBIT 13



Realized gains (losses) and the change in unrealized gains (losses) on the
Company's fixed maturities and equity securities are summarized as follows:


<TABLE>
<CAPTION>
                                                                                          Total Gains
                                                    Fixed              Equity             (Losses) on
(In 000's)                                       Maturities          Securities           Investments
- ---------------------------------------------------------------------------------------------------------
<S>                                               <C>                  <C>                 <C>
1995
Realized investment gains (losses)                $  (2,347)           $ 8,071             $   5,724
Change in unrealized investment gains (losses)      136,197             13,779               149,976
- ---------------------------------------------------------------------------------------------------------
Combined                                          $ 133,850            $21,850             $ 155,700
- ---------------------------------------------------------------------------------------------------------

1994
Realized investment gains (losses)                $ (11,957)           $ 2,699             $  (9,258)
Change in unrealized investment gains (losses)     (118,937)            (7,494)             (126,431)
- ---------------------------------------------------------------------------------------------------------
Combined                                          $(130,894)           $(4,795)            $(135,689)
- ---------------------------------------------------------------------------------------------------------

1993
Realized investment gains                         $  10,705            $ 6,546             $  17,251
Change in unrealized investment gains (losses)        1,084              1,965                 3,049
- ---------------------------------------------------------------------------------------------------------
Combined                                          $  11,789            $ 8,511             $  20,300
- ---------------------------------------------------------------------------------------------------------
</TABLE>    

The schedule below details consolidated investment income and related
investment expenses for the years ended December 31.


<TABLE>
<CAPTION>
(In 000's)                                                        1995      1994      1993     
- -----------------------------------------------------------------------------------------------
<S>                                                             <C>       <C>       <C>        
Interest on                                                                                    
  Bonds                                                         $107,825  $ 89,518  $ 74,438   
  Mortgage loans                                                  18,247    18,137    15,452   
  Policy loans                                                     4,872     4,946     4,162   
  Short-term investments                                             752       869     1,376   
Dividends on                                                                                   
  Preferred stocks                                                 6,624     8,370     7,469   
  Common stocks                                                    1,180     1,361       376   
Investment property rentals                                        9,238     6,255     4,265   
Net gain on investment real estate held for development            6,947     5,268     4,501   
Other investment income                                            3,269     7,556     5,987   
- -----------------------------------------------------------------------------------------------
Total investment income                                          158,954   142,280   118,026   
Investment expenses                                               10,284     8,601     7,060   
- -----------------------------------------------------------------------------------------------
Net investment income                                           $148,670  $133,679  $110,966   
- -----------------------------------------------------------------------------------------------
</TABLE>

Proceeds from sales of fixed maturities and the related gross realized gains
and losses for the three years ended December 31 are shown below.  The amounts
shown below do not include those related to unscheduled redemptions or
prepayments, nor do they reflect any impairments taken during the years
presented.  No held to maturity securities were sold during 1995 or 1994.


<TABLE>
<CAPTION>
(In 000's)                                                   1995      1994     1993    
- ---------------------------------------------------------------------------------------
<S>                                                        <C>       <C>       <C>      
Proceeds from sales                                        $111,260  $187,597  $10,124  
Gross realized gains                                          1,750       986      383  
Gross realized losses                                        (3,910)  (13,437)    (294)  
</TABLE>


                                       48


<PAGE>   21
                                                                      EXHIBIT 13


The following investment assets were non-income producing for the twelve months
ended December 31, 1995:


<TABLE>
<CAPTION>
(In 000's)                                                                           Balance Sheet 
                                                                                         Amount 
- -----------------------------------------------------------------------------------------------------
<S>                                                                                     <C>                  
Investment real estate                                                                  $11,827 
Other long-term investments                                                              24,834 
Mortgage loans                                                                               50 
Fixed maturities                                                                             71 
- -----------------------------------------------------------------------------------------------------
Total                                                                                   $36,782 
- -----------------------------------------------------------------------------------------------------
</TABLE>

For the year ended December 31, 1995, the Company incurred realized losses of
$9,462,000 due to impairment of assets included in the year-end investment
portfolio.  Cumulative provisions for impairments on the total investment
portfolio by asset category at December 31, 1995, are as follows:


<TABLE>
<CAPTION>
(In 000's)                                          CUMULATIVE      
                                                   PROVISION FOR    
                                                    IMPAIRMENTS     
- ------------------------------------------------------------------
<S>                                                    <C>
Mortgage loans                                         $ 2,893      
Investment real estate                                   4,401      
Other long-term investments                              7,462      
Fixed maturities                                         1,380      
- ------------------------------------------------------------------
Total                                                  $16,136      
- ------------------------------------------------------------------
</TABLE>

The amortized cost and estimated fair value of fixed maturities at December 31,
1995, by contractual maturity, are shown below.  Expected maturities will
differ from contractual maturities because borrowers may have the right to call
or prepay obligations with or without call or prepayment penalties.


<TABLE>
<CAPTION>
(In 000's)                                           Amortized Cost          Fair Value
- ------------------------------------------------------------------------------------------
<S>                                                   <C>                  <C>
Due in one year or less                               $   21,005           $   21,103 
Due after one year through five years                    166,973              178,644 
Due after five years through ten years                   247,643              267,709 
Due after ten years                                      169,960              179,199 
- ------------------------------------------------------------------------------------------
                                                         605,581              646,655 
Mortgage-backed securities primarily maturing in                                      
   five to twenty-five years                             777,743              820,384 
- ------------------------------------------------------------------------------------------
Total                                                 $1,383,324           $1,467,039 
- ------------------------------------------------------------------------------------------
</TABLE>

3. REINSURANCE AGREEMENTS

The Company uses reinsurance as a risk management tool in the normal course of
business and in isolated, strategic assumption transactions to effectively buy
or sell blocks of in force business.  The reinsurance contracts do not relieve
the Company from its contract with its policyholders, and it remains liable
should any reinsurer be unable to meet its obligations. At December 31, 1995,
$4.6 billion (21%) of the Insurance Group's total $21.4 billion gross insurance
in force was ceded to other companies.  In the accompanying financial
statements, insurance premiums and policy charges, policyholder benefits and
deferred acquisition costs are reported net of reinsurance ceded with policy
liabilities being reported gross of reinsurance ceded.

Amounts paid or deemed to be paid for reinsurance contracts are recorded as
reinsurance receivables.  The cost of reinsurance related to long-term duration
contracts is accounted for over the life of the underlying reinsured policies
using assumptions consistent with those used to account for the underlying
policies.

In 1991 Liberty Life entered into an agreement with Life Reassurance
Corporation (Life Re) to coinsure the Company's General Agency Division's
universal life policies in force.  The initial agreement provided for 80%
coinsurance on policies in force at December 31, 1991, and 50% coinsurance on
policies issued subsequent to such date.  Effective July 1, 1995, the amount
coinsured on policies written after December 31, 1991, was increased to 80%.
Under the terms of the agreement, assets supporting the business ceded are
required to be held in escrow.  At December 31, 1995, Liberty Life's interest
in the assets held in escrow consisted of investments with an amortized cost of
$56.3 million and a fair value of $59.7 million.  Comparable book and fair
value at December 31, 1994 was $62.7 million and $59.3


                                       49


<PAGE>   22

                                                                     EXHIBIT 13

million, respectively.  These investments had an average rating of AA+.  The
total face value of insurance ceded to Life Re at December 31, 1995, was $2.9
billion and the Company has recorded a receivable related to this transaction
from Life Re of $257.7 million as of December 31, 1995.  Currently, Life Re has
an A.M. Best rating of A+.  During 1995 and 1994, Liberty Life had ceded
premiums and policy charges of $19.3 and $18.0 million, respectively, under the
agreement.

Effective September 30, 1991, Liberty Life entered into an agreement to
coinsure 50% of its Home Service line of business.  Under generally accepted
accounting principles this agreement has been treated as financial reinsurance,
and no reserve reduction had been taken for the business ceded.  The
reinsurance contract contains an escrow agreement that requires assets equal to
the reserves reinsured, as determined under statutory accounting principles, be
held in escrow for the benefit of this block of business.  At December 31,
1995, the amortized cost of the invested assets held in escrow was
approximately $228.9 million.

The insurance subsidiaries also reinsures with other insurance companies
portions of the life insurance they write in order to limit exposure on large
or substandard risks.  Due to this broad allocation of reinsurance with several
insurance companies, there exists no significant concentration of credit risk.
The maximum amount of life insurance that Liberty Life will retain on any life
is $300,000, plus an additional $50,000 in the event of accidental death.  This
maximum is reduced for higher ages and for special classes of risks.  The
maximum amount of life insurance that the other insurance subsidiaries will
retain on any life is $50,000.  Insurance in excess of the retention limits is
either automatically ceded under reinsurance agreements or is reinsured on an
individually agreed basis with other insurance companies.

The effect of reinsurance on premiums and policy charges and benefits was as
follows for the years ending December 31:


<TABLE>
<CAPTION>
(In 000's)                                                 1995            1994             1993    
- -----------------------------------------------------------------------------------------------------
<S>                                                      <C>             <C>              <C>       
Direct premiums and policy charges                       $364,797        $344,119         $278,454  
Reinsurance assumed                                         1,314           1,728            2,089  
Reinsurance ceded                                         (34,741)        (30,058)         (29,621)  
- -----------------------------------------------------------------------------------------------------
Net premiums and policy charges                          $331,370        $315,789         $250,922  
- -----------------------------------------------------------------------------------------------------
Gross benefits                                           $249,861        $242,869         $174,588  
Reinsurance recoveries                                    (13,087)        (17,124)         (15,136)  
- -----------------------------------------------------------------------------------------------------
  Net benefits                                           $236,774        $225,745         $159,452  
- -----------------------------------------------------------------------------------------------------
</TABLE>

4.   DEFERRED ACQUISITION COSTS, COST OF BUSINESS ACQUIRED
          AND FUTURE POLICY BENEFITS

A summary of the changes in deferred acquisition costs is as follows:


<TABLE>
<CAPTION>
(In 000's)                                                               1995      1994      1993      
- -------------------------------------------------------------------------------------------------------
<S>                                                                    <C>       <C>       <C>         
Beginning balance                                                      $259,799  $231,873  $211,945    
Deferred during the year                                                 54,522    59,053    58,017    
Amortized during the year                                               (32,594)  (33,313)  (31,917)   
Adjustment related to unrealized investment (gains) losses              (10,327)    2,379       ---    
Insurance in force ceded                                                 (6,331)      ---    (6,082)   
Foreign currency translation                                                119      (193)      (90)   
- -------------------------------------------------------------------------------------------------------
Ending balance                                                         $265,188  $259,799  $231,873    
- -------------------------------------------------------------------------------------------------------
</TABLE>


                                       50


<PAGE>   23

                                                                      EXHIBIT 13


A summary of the changes in costs of business acquired through acquisitions is
as follows:


<TABLE>
<CAPTION>
(In 000's)                                         1995       1994       1993     
- ------------------------------------------------------------------------------------
<S>                                              <C>        <C>        <C>        
Beginning balance                                $98,056    $56,762    $63,930  
Additions from acquisitions                          ---     53,139        317  
Interest accrued                                   6,621      6,620      4,426  
Foreign currency adjustment                           55       (134)       ---  
Amortized during the year                        (17,807)   (18,331)   (11,911)  
- ------------------------------------------------------------------------------------
Ending balance                                   $86,925    $98,056    $56,762  
- ------------------------------------------------------------------------------------
</TABLE>

The Company accounts for these costs in a manner consistent with deferred
acquisition costs.  The Company's interest rate used to amortize these costs is
7.75% for a majority of the asset.  Periodically, the Company performs tests to
determine that the cost of business acquired remains recoverable from future
premiums on the acquired business.  The Company incurred no write-offs due to
impairments as a result of these tests during the three years ended December
31, 1995.  Under current assumptions amortization of these costs, prior to
consideration of accrued interest implicit in the calculation of the
amortization, for the next five years is expected to be as follows:


<TABLE>
<CAPTION>
(In 000's)                                                                   Amortization   
- -------------------------------------------------------------------------------------------
<S>                                                                             <C>            
1996                                                                            $15,779   
1997                                                                             13,693   
1998                                                                             12,126   
1999                                                                             10,819   
2000                                                                              9,624   
</TABLE>

The liabilities for traditional life insurance and accident and health
insurance policy benefits and expenses are computed using a net level premium
method, including assumptions based on the Company's experience, modified as
necessary to reflect anticipated trends and to include provisions for possible
unfavorable deviations.  Reserve interest assumptions are graded and range from
3.5% to 9.5%.  Such liabilities are, for some plans, graded to equal statutory
values or cash values at or prior to maturity.  The weighted average assumed
investment yield for all traditional life and accident and health policy
reserves was 6.6%, 6.8%, and 6.8% in 1995, 1994, and 1993, respectively.
Benefit reserves for traditional life insurance policies include certain
deferred profits on limited-payment policies that are being recognized in
income over the policy term.  Policy benefit claims are charged to expense in
the period that the claims are incurred.

Benefit reserves for universal life insurance and investment products are
computed under a retrospective deposit method and represent policy account
balances before applicable surrender charges.  Policy benefits and claims that
are charged to expense include benefit claims incurred in the period in excess
of related policy account balances.  Interest crediting rates for universal
life and investment products range from 5.5% to 6.8% in 1995, 5.5% to 7.0% in
1994, and 5.8% to 8.0% in 1993.

Participating business accounts for approximately 1% of the Company's life
insurance in force and premium income. The dividend to be paid is determined
annually by the Board of Directors.


5. DEBT

The debt obligations at December 31 are as follows:


<TABLE>
<CAPTION>
(In 000's)                                       INTEREST RATE                   1995                       1994    
- ---------------------------------------------------------------------------------------------------------------------
<S>                                               <C>                           <C>                       <C>       
Borrowings under revolving credit                                                                                   
  agreement and lines of credit                       6.1%                      $136,500                  $120,500  
Long-term debt                                        6.7%                       100,000                   100,000  
Other notes due to banks                              4.8%                           158                       554  
Mortgage loans on investment property             7.5% to 8.5%                     5,469                     4,882  
Other                                                Various                      16,317                     5,711  
- ---------------------------------------------------------------------------------------------------------------------
Total                                                                           $258,444                  $231,647  
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

The mortgage loans are secured by property with a net carrying value of $19.6
million at December 31, 1995.





                                       51

<PAGE>   24

                                                                      EXHIBIT 13


Maturities of the debt obligations at December 31, 1995, are as follows:

<TABLE>
<CAPTION>
Maturities                                                                  Amount   
- ---------------------------------------------------------------------------------------
<S>                                                                        <C>       
1996                                                                       $ 26,306 
1997                                                                         17,057 
1998                                                                        147,095 
1999                                                                         20,724 
2000                                                                         20,946 
Thereafter                                                                   26,316 
- ---------------------------------------------------------------------------------------
Total                                                                      $258,444 
- ---------------------------------------------------------------------------------------
</TABLE>

On March 21, 1995, the Company refinanced its then-existing $325,000,000
revolving credit facility into a new $375,000,000, multi-tranche credit
facility.  The current facility consists of a $225,000,000 three-year revolving
credit facility; a $100,000,000 seven-year term loan facility; and a
$50,000,000 facility substantially identical to the revolving facility,  which
is convertible into terms substantially identical to the term facility within
two years of the closing date of this loan.  The revolving portion of the
facility will mature in March 1998, while the term portion shall be repaid in
twenty quarterly installments of $5,000,000 commencing June 1997, and ending in
March 2002.

The Company's borrowings against the revolving credit facility were
$126,000,000 and against the term facility were $100,000,000 at December 31,
1995.  During 1995, the maximum amount outstanding on the revolving facility
amounted to approximately $162,000,000, with an average balance outstanding of
approximately $129,250,000 and an average weighted interest rate of 6.26%.  In
addition to the revolving facility, the Company also uses several lines of
credit totaling $35,500,000 as of December 31, 1995, to manage day-to-day cash
flow.  The amount borrowed against the lines of credit at December 31, 1995 was
$10,500,000.  The average balance outstanding on the lines of credit was
approximately $16,400,000 during 1995, with a maximum borrowing of $50,500,000
and an average weighted interest rate of 6.46%.

The Company has the option to solicit money market interest quotes from the
bank group for borrowings under the revolving credit facility.  The revolving
credit agreement also provides for borrowing at interest rates based on a
formula that incorporates the use of the London Interbank Offered Rate
("LIBOR") plus an interest rate margin.  The interest rate for the term loan is
based upon LIBOR, plus an interest rate margin.  A facility fee is charged on
the facility based on $275,000,000 of the total commitment. The facility fee
and the interest rate margin for the revolving credit facility and the term
loan are all based upon the ratio of consolidated debt to cash flow, as defined
in the credit agreement.

The credit agreement contains various restrictive covenants typical of a credit
facility of this size and nature.  These restrictions primarily pertain to
levels of indebtedness, limitations on payment of dividends, limitations on the
quality and types of investments, and capital expenditures.  Additionally, the
Company must also comply with several financial covenant restrictions under the
revolving credit agreement, including defined ratios of consolidated debt to
cash flow, consolidated debt to consolidated total capital, and fixed charges
coverage.  As of December 31, 1995, the Company was in compliance with all
covenants under its debt agreement.

The Company has entered into interest rate swap and cap agreements as a means
of managing its interest rate exposure on its floating rate debt.  The interest
rate swap effectively fixes the interest rate on the $100,000,000 seven-year
term loan facility at 5.965% plus the interest rate margin and will expire in
March, 2002.  The agreement is a contract to exchange fixed and floating
interest rate payments periodically over the life of the agreement without the
exchange of the underlying notional amounts.  The Company will pay the
counterparty interest at 5.965%, and the counterparty will pay the Company
interest at a variable rate based on the 3-month LIBOR rate.  The notional
principal amount under the agreement will amortize proportionately to the
paydown of the $100,000,000 term loan as described above.  The interest
differential to be paid or received on interest rate swaps is accrued and
included in interest expense for financial reporting purposes.  The agreement
is with a major financial institution and the Company's credit exposure is
limited to the value of the interest-rate swap that has, or may become
favorable to the Company.

The Company has entered into interest rate caps and corridors in an attempt to
minimize the impact of a potential significant rise in short-term interest
rates on the Company's outstanding floating rate debt.  As of December 31,
1995, the Company had the following interest rate protection instruments: (1) a
$50,000,000 notional amount, interest rate corridor from 8%-10%, which is based
on the 3-month LIBOR rate and caps the Company's rate at 8% if the index rate
exceeds 8% but is less than 10%, and at LIBOR minus 2% if the rate exceeds 10%,
and expiring in December 1996; and (2) a $50,000,000 notional amount cap with a
strike rate of 9%, which will be permanently eliminated if rates exceed 11%,
based on the 3-month LIBOR rate and expiring in December 1997.   The
combination of the above instruments protects a portion ($100,000,000 for one
year, and $50,000,000 for two years) of the Company's variable rate debt from a
potential significant rise in short-term interest rates.  The Company was
required to pay up-front fees related to these instruments at inception of each
contract, which are being amortized straight-line over the term of each
contract.

Interest paid, net of amounts capitalized, amounted to approximately
$14,021,000, $12,957,000, and $12,580,000 in 1995, 1994, and 1993,
respectively.  Interest capitalized amounted to $2,303,000, $2,030,000, and
$1,161,000, in 1995, 1994, and 1993, respectively.



                                       52


<PAGE>   25

                                                                      EXHIBIT 13



6. REDEEMABLE PREFERRED STOCK

On February 24, 1994, the Company issued 598,656 shares of Series 1994-B Voting
Cumulative Preferred Stock having a total redemption value of $22,449,000, or
$37.50 per share, in connection with the acquisition of American Funeral
Assurance Company.  Additionally, on April 1, 1994, the Company issued 668,207
shares of Series 1994-A Voting Cumulative Preferred Stock having a total
redemption value of $23,387,000, or $35.00 per share, in connection with the
acquisition of State National Capital Corporation.  The shares have preference
in liquidation, and each share is entitled to one vote on any matters submitted
to a vote of the shareholders of the Company.   In accordance with the
financial reporting requirements of the Securities and Exchange Commission, the
preferred stock has been classified outside of permanent equity as Redeemable
Preferred Stock.

Both the Company and the holders of the preferred stock have the right to
redeem any or all of the shares from time to time beginning five years and one
month after the date of issue in exchange for cash or shares of the Company's
common stock.  The Company will determine the form of all redemptions, which
will consist of cash, common stock, or a combination of both.  Generally, the
amount of consideration on the 1994-A Series will be equivalent to $35.00 per
share plus the amount of any accumulated and unpaid dividends; and for the
1994-B Series will be equivalent to $37.50 per share plus the amount of any
accumulated and unpaid dividends.  In addition, each share of the 1994-A Series
and 1994-B Series is convertible, at the option of the shareholder, at any time
into one share of the Company's common stock (plus a corresponding attached
right to acquire a share of the Company's Series A Participating Cumulative
Preferred Stock).  There is no sinking fund for the redemption of either series
of preferred stock.

Dividends shall be paid on the 1994-A Series at the rate of 6% per annum and on
the 1994-B Series at the rate of 5.6% per annum.  Dividends accrue daily, are
cumulative, and are payable quarterly.  Both the 1994-A Series and the 1994-B
Series are on a parity in rank with all other series of preferred stock of the
Company whether or not such series exist now or are created in the future, with
respect to payment of all dividends and distributions, unless a series of
preferred stock expressly provides that it is junior or senior to the 1994-A
and 1994-B Series.  No dividends or distributions on the Company's common stock
shall be declared or paid until all accumulated and unpaid dividends on the
1994-A Series and 1994-B Series have been declared and set aside for payment.


7. COMMITMENTS AND CONTINGENCIES

In January 1996, a lawsuit was filed against the Company alleging breach of
contract in connection with an agreement to develop a state-of-art software
system to administer the Company's insurance operations.  The suit was filed by
the software developer.  Management of the Company, after consultation with
legal counsel, believes that the lawsuit filed against the Company is without
merit and intends to contest the suit vigorously.  The Company believes the
suit filed against it was in response to a suit filed by the Company in
connection with failure of the software developer to deliver the system.  The
suit against the software developer seeks to recover amounts paid to the
software developer, and other costs incurred by the Company, in the attempt to
develop the system (see Note 12 to the Consolidated Financial Statements
concerning the 1994 charge taken to write-off deferred system costs).  The
Company believes it will be successful in its lawsuit against the software
developer; however, no estimated recovery is included in the accompanying
financial statements.

In December 1995, a lawsuit was filed against the Company alleging breach of
contract.  The lawsuit relates to a transaction in which the Company was
unsuccessful in acquiring certain entities partially owned by the plaintiff.
Management, after consultation with legal counsel, believes the lawsuit is
without merit and intends to contest the suit vigorously.

The Company and its subsidiaries are also defendants in various lawsuits
arising primarily from claims made under insurance policies.  Where applicable,
these lawsuits are considered in establishing the Company's policy liabilities.
It is the opinion of management and legal counsel that the settlement of these
actions will not have a material effect on the financial position or results of
operations of the Company.

The Company has lease agreements, primarily for branch offices, data processing
and telephone equipment, which expire on various dates through 2004, none of
which are material capital leases.  Most of these agreements have optional
renewal provisions covering additional periods of one to ten years.  All leases
were made in the ordinary course of business and contain no significant
restrictions or obligations.  Future commitments under operating leases are not
material.  Annual rental expense amounted to approximately $5,825,000,
$5,497,000, and $6,225,000 in 1995, 1994, and 1993, respectively.

Most states have laws requiring solvent life insurance companies to pay
guaranty fund assessments to protect the interests of policyholders of
insolvent life insurance companies.  Due to the recent increase in the number
of companies that are under regulatory supervision, there is expected to be an
increase in assessments by state guaranty funds.  Under present law, most
assessments can be recovered through a credit against future premium taxes.
The Company has reviewed its exposure to potential assessments, and the effect
on its financial position and results of operations is not expected to be
material.

At December 31, 1995, the Company had commitments for additional investments
and other items totaling $44,341,000.



                                       53


<PAGE>   26

                                                                      EXHIBIT 13



8. SHAREHOLDERS' EQUITY

On February 28, 1995, the Company issued 599,985 shares of Series 1995-A Voting
Cumulative Convertible Preferred Stock having a total redemption value of
$20,999,475 or $35.00 per share in connection with the acquisition of WLOX-TV.
The shares have preference in liquidation, and each share is entitled to one
vote on any matters submitted to a vote of the shareholders of the Company.
Each share of preferred stock is convertible at the option of the holder into
one share of common stock.  The Company has the right to redeem any or all of
the shares from time to time at any time beginning five years and one month
after the date of issue in exchange for cash, common stock, or a combination of
both.  Generally, the amount of consideration on the 1995-A Series will be
equivalent to $35.00 per share plus the amount of any accumulated and unpaid
dividends.  There is no sinking fund for the redemption of the preferred stock.

Dividends shall be paid on the preferred stock at the rate of 5% per annum.
Dividends accrue daily, are cumulative, and are payable quarterly.  The 1995-A
Series preferred stock is on a parity in rank with all other series of
preferred stock of the Company whether or not such series exist now or are
created in the future, with respect to payment of all dividends and
distributions, unless a series of preferred stock expressly provides that it is
junior or senior to the 1995-A Series.  No dividends or distributions on the
Company's common stock shall be declared or paid until all accumulated and
unpaid dividends on the 1995-A Series have been declared and set aside for
payment.

The Company has adopted a Shareholder Rights Plan and declared a dividend of
one preferred stock purchase right for each outstanding share of common stock.
Upon becoming exercisable, each right entitles the holder to purchase for a
price of $150.00 one one-hundredth of a share of Series A Participating
Cumulative Preferred Stock. All of the rights may be redeemed by the Company at
a price of $.01 per right until ten business days (or such later date as the
Board of Directors determines) after the public announcement that a person or
group has acquired beneficial ownership of 20 percent or more of the
outstanding common shares ("Acquiring Person").  Upon existence of an Acquiring
Person,  the Company may redeem the rights only with the concurrence of a
majority of the directors not affiliated with the Acquiring Person.  The
rights, which do not have voting power and are not entitled to dividends,
expire on August 7, 2000.  The rights are not exercisable until ten business
days after the public announcement that a person either (i) has become an
Acquiring Person, or (ii) has commenced, or announced an intention, to make a
tender offer or exchange offer if, upon consummation, such person or group
would become an Acquiring Person.  If, after the rights become exercisable, the
Company becomes involved in a merger or certain other major corporate
transactions, each right will entitle its holder, other than the Acquiring
Person, to receive common shares with a deemed market value of twice such
exercise price.

There are 10,000,000 shares of preferred stock, no par value per share
authorized for issuance.  At December 31, 1995, there were 1,862,318 shares of
preferred stock outstanding (See Note 6 for discussion of Redeemable Preferred
Stock), and 140,000 shares of preferred stock were reserved for issuance in
connection with the Shareholder Rights Plan.

Shareholders' equity as determined under generally accepted accounting
principles of the Company's insurance operations was $672,694,000 and
$525,478,000 at December 31, 1995 and 1994, respectively.  The comparable
amounts as determined under statutory accounting practices were $166,469,000
and $161,023,000 at December 31, 1995 and 1994, respectively.  The amount that
retained earnings exceed statutory unassigned surplus ($448,826,000) is
restricted and, therefore, not available for dividends.  Without regulatory
approval, dividends are generally limited to prior year statutory gain from
operations.

The components of the balance sheet caption unrealized appreciation
(depreciation) on fixed maturity securities available for sale and equity
securities in shareholders' equity as of December 31 are as follows:


<TABLE>
<CAPTION>
(In 000's)                                                                                       1995          1994      
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                                                           <C>           <C>          
Carrying value of securities                                                                  $1,549,547    $  961,237  
Amortized cost of securities                                                                   1,451,961     1,025,638  
- ---------------------------------------------------------------------------------------------------------------------------
Net unrealized appreciation (depreciation)                                                        97,586       (64,401)  
Adjustment to deferred acquisition costs                                                          (7,948)        2,379  
Deferred income taxes (net of a valuation allowance of $11,021 in 1994)                          (31,652)        8,913  
- ---------------------------------------------------------------------------------------------------------------------------
  Total                                                                                       $   57,986    $  (53,109)  
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

9. STOCK OWNERSHIP AND STOCK OPTION PLANS

The Company has a Performance Incentive Compensation Program (the "Program")
which provides that the Compensation Committee of the Board of Directors may
grant:  (a) incentive stock options within the meaning of Section 422 of the
Internal Revenue Code; (b) non-qualified stock options; (c) performance units;
(d) awards of restricted shares of the Company's common stock; or (e) all or
any combination of the foregoing to officers and key employees.  Only common
stock, not to exceed 2,800,000 shares, may be delivered under the Program; and
shares so delivered will be made available from the authorized but unissued
shares or from shares reacquired by the



                                       54


<PAGE>   27

                                                                      EXHIBIT 13

Company, including shares purchased in the open market.  The aggregate number
of shares that may be acquired by any participant in the Program shall not
exceed 20% of the shares subject to the Program.  As of December 31, 1995,
fifty-nine officers and employees were participants in the Program.

Restricted shares awarded to participants under the Program vest in equal
annual installments, generally over the five-year period commencing on the date
the shares are awarded.  Non-vested shares may not be assigned, transferred,
pledged or otherwise encumbered or disposed of.  During the applicable
restriction period, the Company retains possession of the certificates for the
restricted shares with executed stock powers attached.  Participants are
entitled to dividends and voting rights with respect to the restricted shares.

Stock options under the Program are issued at 100% of the market price on the
date of grant, are vested over such period of time, which may not be less than
one year, as may be established by the Compensation Committee, and expire ten
years after the grant.  Of the incentive stock options outstanding, 51,165 were
exercisable at December 31, 1995; 81,465 were exercisable at December 31, 1994;
and 116,240 were exercisable at December 31, 1993.  Of the non-qualified
options outstanding, 290,480 were exercisable at December 31, 1995; 268,500
were exercisable at December 31, 1994; and 191,800 were exercisable at December
31, 1993.  The options expire on various dates beginning February 12, 1996, and
ending August 15, 2005.

The following schedule summarizes activity in the Program during the three
years ending December 31, 1995.


<TABLE>
<CAPTION>
                                   Restricted Shares               Incentive Stock Options            Non-Qualified Stock Options
- ------------------------------------------------------------------------------------------------------------------------------------
                              Number of       Market Price        Number of         Average           Number of         Average 
                               Shares        at Date Given         Options       Exercise Price        Options       Exercise Price
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>               <C>               <C>               <C>               <C>               <C>
Outstanding 1/1/93             271,850                             191,700           $16.75            404,000           $22.26
Awarded                         90,220           $29.23                ---                              75,500            29.38
Vested                         (98,638)           31.43                                                            
Exercised                                                          (75,460)           14.80            (30,200)           20.20
Forfeited                       (4,749)           27.97                ---                              (3,200)           24.31
- ------------------------------------------------------------------------------------------------------------------------------------
Outstanding 12/31/93           258,683                             116,240           $18.02            446,100           $23.59
Awarded                        108,835            25.78                ---                             104,500            25.76
Vested                         (85,643)           26.90                                                            
Exercised                          ---                             (34,775)           17.35             (4,000)           25.63
Forfeited                      (19,241)           24.82                ---                              (6,000)           25.63
- ------------------------------------------------------------------------------------------------------------------------------------
Outstanding 12/31/94           262,634                              81,465           $18.31            540,600           $23.97
Awarded                        108,915            26.35                ---                              56,500            26.80
Vested                         (80,679)           24.98                                                            
Exercised                                                          (30,300)           17.98            (37,900)           21.20
Forfeited                      (15,826)           26.84                ---                             (46,000)           23.37
- ------------------------------------------------------------------------------------------------------------------------------------
Outstanding 12/31/95           275,044                              51,165           $18.50            513,200           $24.54
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

At December 31, 1995, there were 414,380 shares of the Company's stock reserved
for future grants under the Program.



10. EMPLOYEE BENEFITS

The Company has several postretirement plans that provide medical and life
insurance benefits for qualified retired employees. The postretirement medical
plans are generally contributory with retiree contributions adjusted annually
to limit employer contributions to predetermined amounts. The postretirement
life plans provide free insurance coverage up to a maximum of $5,000 for
retirees prior to January 1, 1993, of the Company with the exception of Cosmos,
whose retirees are insured with an outside company.






                                      55


<PAGE>   28

                                                                      EXHIBIT 13


Net periodic postretirement benefit cost was $1,506,000, $1,516,000, and
$1,477,000 for the years ended December 31, 1995, 1994, and 1993, respectively,
and included the following components:



<TABLE>
<CAPTION>
                                             1995               1994               1993        
- -----------------------------------------------------------------------------------------------
(In $000's)                            Medical     Life   Medical   Life   Medical     Life   
- -----------------------------------------------------------------------------------------------
<S>                                    <C>         <C>    <C>       <C>    <C>         <C>    
Service cost                           $  140      $---   $  139    $---   $  129      $---   
Interest cost                           1,082       284    1,067     282    1,071       277   
Amortization of                                                                               
unrecognized                            
  net loss                                ---       ---       22       6      ---       ---   
- -----------------------------------------------------------------------------------------------
Net periodic                                                                                  
postretirement                                                                                
benefit cost                           $1,222      $284   $1,228    $288   $1,200      $277   
- -----------------------------------------------------------------------------------------------
</TABLE>

The following schedule reconciles the status of the Company's plans with the
unfunded postretirement benefit obligation included in its balance sheets at
December 31:


<TABLE>
<CAPTION>
                                                                       1995             1994        
- ----------------------------------------------------------------------------------------------------
(In $000's)                                                       Medical   Life   Medical   Life   
- ----------------------------------------------------------------------------------------------------
<S>                                                               <C>      <C>     <C>      <C>     
Retirees                                                          $12,632  $3,996  $12,457  $3,678  
Fully eligible active plan participants                               834     ---      771     ---  
Other active plan participants                                      1,119     ---      920     ---  
- ----------------------------------------------------------------------------------------------------
Accumulated postretirement benefit obligation                      14,585   3,996   14,148   3,678  
Unrecognized net gain (loss)                                          183    (265)    (158)    (80)  
- ----------------------------------------------------------------------------------------------------
Accrued postretirement benefit obligation                         $14,768  $3,731  $13,990  $3,598  
- ----------------------------------------------------------------------------------------------------
</TABLE>

At December 31, 1995, the weighted-average annual assumed rate of increase in
the per capita cost of covered medical benefits is 9.5% for 1996, and is
assumed to decrease by 0.5% per year to 8% in 1999, then decrease 1% per year
to 5.5% in 2002 and thereafter.  At December 31, 1994, the health care cost
trend rate assumption was 10% and the rate graded down by 0.5% per year to 8%
in 1999, then decreased 1% per year to 6% in 2001 and thereafter.  A 1%
increase in the per capita cost of health care benefits results in a $679,000
increase in the accrued postretirement benefit obligation and a $55,000
increase in postretirement benefit expense.  The assumed weighted average
discount rate used in determining the accrued postretirement medical and life
benefit obligation was 7.5% and 8% at December 31, 1995 and 1994, respectively.

The Company has profit sharing plans for substantially all of its employees.
Contributions to these plans are made at the discretion of the Board of
Directors and are paid into a trust that is administered by a separate trustee.
Contributions for these plans were $5,067,000, $4,840,000, and $4,234,000, in
1995, 1994 and 1993, respectively.

The Company has a voluntary thrift and investment plan, qualified under Section
401(k) of the Internal Revenue Code, for substantially all of its employees.
The Company makes a matching contribution to the plan of up to 3% of the
employee's compensation.  The Company's matching contribution percentage may be
changed at the discretion of each participating subsidiary's Board of
Directors.  The Company's contributions for this plan were $2,102,000,
$2,148,000, and $2,020,000 in 1995, 1994, and 1993, respectively.




11. PROVISION FOR INCOME TAXES

The provision for income taxes consists of the following:


<TABLE>
<CAPTION>
(In 000's)                                    1995     1994      1993     
- --------------------------------------------------------------------------
<S>                                         <C>      <C>        <C>        
Current:                                                                 
  Federal                                   $21,761  $12,625    $23,017   
  State                                       1,456    1,546      1,131   
- --------------------------------------------------------------------------
Total current                                23,217   14,171     24,148   
Deferred:                                                                
  Federal                                     6,226   (1,361)     2,217   
  State                                          (1)    (120)      (128)   
- --------------------------------------------------------------------------
Total deferred                                6,225   (1,481)     2,089   
- --------------------------------------------------------------------------
Total tax provision                         $29,442  $12,690    $26,237   
- --------------------------------------------------------------------------
</TABLE>


                                       56


<PAGE>   29

                                                                      EXHIBIT 13



Deferred income taxes reflect the tax effects of temporary differences between
the carrying amounts of assets and liabilities for financial reporting purposes
and the amounts used for income tax purposes.  Significant components of the
Company's deferred tax liabilities and assets as of December 31, 1995 and 1994,
are as follows:


<TABLE>
<CAPTION>
(In 000's)                                                                           1995           1994    
- -----------------------------------------------------------------------------------------------------------
<S>                                                                                <C>            <C>       
Insurance operations deferred tax liabilities:                                                              
  Deferred acquisition costs                                                       $ 98,190       $100,601  
  Policy liabilities                                                                 22,205         21,922  
  Market discount on investments                                                     10,477          8,044  
  Tax over book partnership losses                                                    2,909          4,651  
  Unrealized investment gains recognized in equity                                   31,652            ---  
Non-insurance companies deferred tax liabilities:                                                           
  Book over tax basis in acquired television station                                 21,836            ---  
  Tax over book depreciation                                                          6,697          6,446  
  Tax over book amortization                                                          4,594          4,485  
- -----------------------------------------------------------------------------------------------------------
Total deferred tax liabilities                                                     $198,560       $146,149  
- -----------------------------------------------------------------------------------------------------------
Insurance operations deferred tax assets:                                                                   
  Taxable income from financial reinsurance not included in income per books       $  1,680       $  3,359  
  Employee benefit accruals                                                           6,881          6,752  
  Unrealized investment losses recognized in equity                                     ---         19,934  
  Other                                                                               4,093          7,930  
Non-insurance companies deferred tax assets:                                                                
  Net operating loss carryover                                                        1,918          3,889  
  Other                                                                               1,905          3,441  
- -----------------------------------------------------------------------------------------------------------
Total deferred tax assets before valuation allowance                                 16,477         45,305  
Valuation allowance                                                                     ---        (11,863) 
- -----------------------------------------------------------------------------------------------------------
Deferred tax asset net of valuation allowance                                        16,477         33,442  
- -----------------------------------------------------------------------------------------------------------
Net deferred tax liability                                                         $182,083       $112,707  
- -----------------------------------------------------------------------------------------------------------
</TABLE>

At December 31, 1995, the Company had unrealized gains from securities
classified as available for sale and equity securities of $97,586,000, for
which a deferred tax liability has been established.  At December 31, 1994, the
Company had unrealized losses from securities classified as available for sale
and equity securities of $64,401,000.  For financial reporting purposes, a
valuation allowance of $11,021,000 was established to offset a portion of the
deferred tax asset related to these unrealized losses.  The Company also
established a valuation allowance of $842,000 in connection with certain
capital loss carryforwards in 1994.  No valuation allowances were recognized at
December 31, 1995, because the December 31, 1994 unrealized losses and capital
loss carryforwards were offset against 1995 unrealized and realized gains.


The reconciliation of income tax computed at the U.S. federal statutory tax
rates to income tax expense is:


<TABLE>
<CAPTION>
(In 000's)                                                            1995      1994      1993    
- --------------------------------------------------------------------------------------------------
<S>                                                                  <C>       <C>       <C>      
Federal income tax rate                                                   35%       35%       35%  
Rate applied to pre-tax income before the cumulative                                              
    effect of accounting changes                                     $31,078   $13,604   $27,063  
  Release of tax reserves                                               (300)     (500)   (3,350)  
  Rate change expense on beginning deferred tax liability                ---       ---     3,216  
  Tax exempt interest and dividends                                   (1,384)   (1,765)   (1,466)  
  State and local income taxes                                           948       928       652  
  Other                                                                 (900)      423       122  
- --------------------------------------------------------------------------------------------------
Provision for income taxes                                           $29,442   $12,690   $26,237  
- --------------------------------------------------------------------------------------------------
</TABLE>

The Company has net operating loss carryforwards of $5,481,000 and $11,110,000
at December 31, 1995 and 1994, which will expire between the years 2006 and
2008.  The utilization of these carryforwards are subject to special rules
which provide that these loss carryforwards can only be utilized through
earnings from the non-life insurance companies.

Income taxes paid were approximately $21,199,000, $21,911,000, and $18,437,000
in 1995, 1994, and 1993, respectively.

Under prior tax law, a portion of the life insurance subsidiaries' earnings was
not taxed when earned.  Such accumulated income ("policyholders' surplus")
amounts to approximately $65,293,000 at December 31, 1983 and, under the Tax
Reform Act of 1984, was frozen at that amount.  That amount is not taxable
unless it is distributed to the Company or unless it exceeds certain
limitations under the Internal Revenue Code.  The Company does not intend to
take actions nor does it expect any events to occur that would cause tax to be



                                       57


<PAGE>   30

                                                                      EXHIBIT 13

payable on policyholders' surplus; therefore, no income tax provision on that
amount has been made in the accompanying financial statements.  However, if
such taxes were assessed, the amount of the taxes payable would be
approximately $22,853,000.



12. QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

Quarterly results of operations for each of the years ended December 31, 1995
and 1994, are as follows:


<TABLE>
<CAPTION>
                                                                              Quarter Ended                
- ------------------------------------------------------------------------------------------------------------
1995 (In 000's except per share amounts)                          March 31   June 30  Sept. 30   Dec. 31    
- ------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------
<S>                                                               <C>       <C>       <C>        <C>         
Revenues                                                          $143,485  $155,126  $153,233   $153,837   
- ------------------------------------------------------------------------------------------------------------
Income before income taxes                                        $ 16,080  $ 22,846  $ 23,622   $ 26,247   
- ------------------------------------------------------------------------------------------------------------
Net income                                                        $ 10,538  $ 15,405  $ 15,218   $ 18,192   
- ------------------------------------------------------------------------------------------------------------
Earnings per common share                                         $   0.49  $   0.72  $   0.70   $   0.84   
- ------------------------------------------------------------------------------------------------------------


<CAPTION>
                                                                              Quarter Ended   
- ------------------------------------------------------------------------------------------------------------
1994 (In 000's except per share amounts)                          March 31  June 30   Sept. 30   Dec. 31    
- ------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------
<S>                                                               <C>       <C>       <C>        <C>         
Revenues                                                          $119,621  $143,124  $141,562   $136,939   
- ------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                                 $ 16,135  $ 22,343  $ 19,631   $(19,241)   
- ------------------------------------------------------------------------------------------------------------
Net income (loss)                                                 $ 10,573  $ 14,600  $ 12,902   $(11,897)   
- ------------------------------------------------------------------------------------------------------------
Earnings (loss) per common share                                  $   0.53  $   0.70  $   0.62   $  (0.63)   
- ------------------------------------------------------------------------------------------------------------
</TABLE>

The fourth quarter of 1994 contained an after-tax charge of $20,300,000 related
to two unique situations:  a write-off of deferred costs connected with the
development of a software system for administration of the Company's insurance
business, and a decision to cease marketing products through the general agency
distribution system.

The write-off of the deferred systems costs was in connection with an agreement
with a software developer to develop a state-of-the-art software system to
handle the administration of the Company's insurance operations.  After an
internal review of the project, the Company engaged an independent consultant
to provide an estimate of the value of the software.  The value was less than
the cost previously deferred by the Company, resulting in an after-tax charge
to earnings of $13,600,000.

The Company's decision to cease sales of its products through its general
agency distribution system was due to the absence of critical volume. The
decision to close the general agency distribution system resulted in an
after-tax charge to earnings of $6,700,000 million, primarily to reduce
deferred acquisition costs no longer considered recoverable.  For 1994,
approximately 2% of total premiums and policy charges were generated by the
general agency division.



13. STATUTORY RESULTS OF OPERATIONS

Statutory net income of the Insurance Group for each of the years ended
December 31, 1995, 1994, and 1993 was $32.4, $16.4 million, and $22.1, million,
respectively.  The results of the insurance companies acquired (See Note 14)
are included in the above amounts from the date of acquisition.



14. ACQUISITIONS

In February 1995, the Company completed the acquisition of WLOX television
located in Biloxi, Mississippi.  WLOX-TV is affiliated with the ABC television
network.  This acquisition was accounted for as a purchase, and the results of
operations of WLOX have been included in the accompanying consolidated
financial statements since the date of acquisition.  The purchase price of
$40.1 million was funded through a combination of proceeds from the Company's
credit facility totaling $5.6 million, a new class of convertible preferred
stock totaling $21.0 million (See Note 8), and notes payable totaling $13.5
million.  The following unaudited proforma results of operations for the year
ended December 31, 1994, give effect to the acquisition of WLOX as though it
had occurred at the beginning of that year.  Pro forma results are not
necessarily indicative of the results that actually would have occurred or that
will be obtained in the future.



                                       58


<PAGE>   31

                                                                      EXHIBIT 13



<TABLE>
<CAPTION>
(In 000's, except per share data) 1994                                                  1994
- -----------------------------------------------------------------------------------------------
<S>                                                                                   <C>
Revenues                                                                              $552,174 
Net income                                                                            $ 25,045 
Earnings per share                                                                    $   1.12 
- -----------------------------------------------------------------------------------------------
</TABLE>

In February 1994, the Company completed the acquisition of North American and
American Funeral, two pre-need companies which have significantly expanded the
Company's pre-need life insurance business.

North American was a holding company whose principal subsidiaries, Pan-Western
Life Insurance Company, Howard Life Insurance Company and Brookings
International Life Insurance Company, were providers of pre-need life
insurance.  The acquisition added strategic midwest markets to Liberty's
pre-need territory.  The $51.9 million purchase price was funded with proceeds
from the Company's credit facility.  North American was relocated to
Greenville, South Carolina, in May 1994.  Effective September 26, 1995,
Brookings was merged into Pan-Western.  On September 27, 1995, Pan-Western was
merged into Pierce National Life Insurance Company.

American Funeral, previously headquartered in Amory, Mississippi, was one of
the largest providers of pre-need insurance.  The $28.1 million purchase price
was funded through a combination of proceeds from the Company's credit facility
and a new class of redeemable preferred stock (see Note 6) issued at the time
of closing.  Effective November 1, 1995, American Funeral was relocated to
Greenville, South Carolina and merged into Pierce National Life Insurance
Company.

In addition to the pre-need insurance acquisitions, the Company completed the
purchase of State National headquartered in Baton Rouge, Louisiana in April
1994.  State National was the parent company of State National Life Insurance
Company, a home service company, and several other small subsidiaries.  The
$27.5 million purchase price was funded through a combination of proceeds from
the Company's credit facility, a new class of redeemable preferred stock issued
at closing (see Note 6), and the issuance of 113,611 shares of common stock.
State National was relocated to Greenville, South Carolina, in August 1994 and
merged into Liberty Life.

In May 1994, the Company completed the purchase of a portion of the real estate
assets of SCANA Development Corporation, a subsidiary of SCANA Corporation for
approximately $43 million.  The real estate assets acquired from SCANA
consisted of residential properties under development, undeveloped land held
for future development, business parks, and retail and office properties
(rental income producing).  A substantial majority of the projects are located
in South Carolina.  The purchase price was funded with proceeds from a
combination of internally generated funds and the Company's credit facility.




15. FAIR VALUES OF FINANCIAL INSTRUMENTS

SFAS No. 107, "Disclosures about Fair Value of Financial Instruments" requires
the disclosure of the estimated fair value of all financial instruments,
including both assets and liabilities unless specifically exempted.  The
following methods were used to estimate the fair values of the Company's
financial instruments.


- -    Cash and short-term investments:  The carrying amounts reported in the
     balance sheet for these instruments approximate their fair values.

- -    Investment securities:  Fair values for fixed maturity securities are
     based on quoted market prices, where available. For fixed maturity
     securities not actively traded, fair values are estimated using values
     obtained from independent pricing services or, in the case of private
     placements, are estimated by discounting expected future cash flows using
     a current market rate applicable to the yield, credit quality, and
     maturity of the investments.  The fair values for equity securities are
     based on quoted market prices.

- -    Mortgage loans and policy loans:  The fair values for mortgage loans and
     policy loans are estimated using discounted cash flow analyses, using
     interest rates currently being offered for similar loans to borrowers with
     similar credit ratings.  Loans with similar characteristics are aggregated
     for purposes of the calculations.

- -    Other long-term investments:  Other long-term investments consist
     primarily of venture capital investments and investments in oil and gas
     producing property.  The Company determined that it was not practicable to
     estimate the fair values of its venture capital investments because of a
     lack of primary and secondary market prices and the inability to estimate
     fair values without incurring excessive costs.  The Company's investment
     in venture capital totaled $20,382,000 and $16,055,000 at December 31,
     1995 and 1994, respectively.

- -    Policy liabilities: Fair values for the Company's liabilities under
     investment-type insurance contracts that are not subject to policyholder
     mortality or morbidity risk are estimated using discounted cash flow
     calculations, based on interest rates currently being offered for similar
     contracts with remaining maturities consistent with those for the
     contracts being valued.



                                       59


<PAGE>   32

                                                                      EXHIBIT 13

- -    Short and long-term debt:  Substantially all of the Company's short and
     long-term debt is floating rate debt.  Accordingly, the carrying amount
     approximates its fair value.

- -    Other liabilities:  Fair values on film contract obligations related to
     the Company's broadcasting operations were determined by discounting
     future cash flows using current fixed borrowing rates for similar types of
     borrowing arrangements.

- -    Interest Rate Swap: Fair value of the interest rate swap is based on an
     estimate provided by the financial institution which is the counterparty
     to the swap, and was determined by discounting the value of estimated
     future cash flows.



The carrying amounts and estimated fair values of the Company's financial
instruments are as follows:


<TABLE>
<CAPTION>
                                                                 1995                  1994
- ----------------------------------------------------------------------------------------------------------
                                                                     Estimated             Estimated
                                                          Carrying      Fair     Carrying     Fair 
(in 000's)                                                 Amount      Value      Amount      Value
- ----------------------------------------------------------------------------------------------------------
<S>                                                      <C>         <C>         <C>       <C>
ASSETS
Fixed maturity securities
    available for sale                                   $1,467,039  $1,467,039  $883,029   $883,029
Fixed maturity securities
    held to maturity                                            ---         ---   299,118    311,129
Equity securities                                            82,508      82,508    78,208     78,208
Mortgage loans                                              213,223     215,774   203,381    197,715
Policy loans                                                 98,369      94,196    96,160     93,678
Other long-term investments                                  27,535      27,535    31,624     31,624
Short-term investments and cash                              43,741      43,741    58,664     58,664

LIABILITIES
Investment-type insurance contracts                          69,287      65,057    59,208     55,907
Notes, mortgages and other debt                             158,444     158,444   131,647    131,647
Long-term debt                                              100,000     100,000   100,000    100,000
Film contract obligations included in other liabilities       7,462       6,611     5,365      4,963
Interest rate swap                                              ---       1,416       ---        ---
</TABLE>

SFAS No. 107 excludes insurance contract liabilities, except for
investment-type contracts, from the definition of financial instruments.
However, the fair value of the liabilities under all insurance contracts is
taken into consideration in the overall management of interest rate risk.
Because of the exclusion of the majority of the Company's insurance contracts
as well as other non-financial assets and liabilities from fair value
disclosure, care should be taken in deriving conclusions about the Company's
financial position based on the fair value information presented above.



16. BUSINESS SEGMENT INFORMATION

The Company is actively engaged through certain of its subsidiaries in two
major business segments:  insurance and broadcasting.  Sales between the
various subsidiaries of the Company are not material and are eliminated.
Information for these segments is contained in the Selected Financial Data on
page 40 and, with respect to the years 1993 through 1995, is incorporated by
reference.


                                       60


<PAGE>   33

                                                                      EXHIBIT 13


MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL REPORTING

The consolidated financial statements included in this Annual Report have been
prepared by management which is responsible for the integrity and fair
presentation of the financial data and related disclosures.  The consolidated
financial statements are in accordance with generally accepted accounting
principles and necessarily include amounts that are based on management's
estimates and assumptions.  Management believes that the consolidated financial
statements fairly reflect the Company's financial position and results of
operations.

To gather and control financial data, the Company maintains accounting systems
supported by internal controls that provide reasonable assurance over the
preparation of reliable financial statements.  Management believes that a high
level of internal control is maintained by the selection and training of
qualified personnel, by the establishment and communication of accounting and
business policies, and by internal audits.

Ernst & Young LLP, independent auditors, are engaged to audit and to render an
opinion as to whether the Company's financial statements, considered in the
entirety, present the Company's financial condition and operating results
fairly.  Their audit is conducted in accordance with generally accepted
auditing standards, and their report is included on this page.

The Audit Committee of the Board of Directors, composed of  four outside
directors, reviews the Company's accounting and auditing policies and meets
regularly with the Company's internal audit staff and the independent auditors.



REPORT OF INDEPENDENT AUDITORS

TO THE BOARD OF DIRECTORS AND SHAREHOLDERS
THE LIBERTY CORPORATION

We have audited the accompanying consolidated balance sheets of The Liberty
Corporation and subsidiaries as of December 31, 1995 and 1994, and the related
consolidated statements of income, shareholders' equity and cash flows for each
of the three years in the period ended December 31, 1995.  These financial
statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of The
Liberty Corporation and subsidiaries at December 31, 1995 and 1994, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 31, 1995, in conformity with generally
accepted accounting principles.

As discussed in Note 1 to the consolidated financial statements, effective
January 1, 1994, the Company changed its method of accounting for certain
investments in debt securities and, effective January 1, 1993, the Company
changed its methods of accounting for postemployment benefits and
postretirement benefits other than pensions.


                                                          /s/ Ernst & Young LLP

Greenville, South Carolina
February 9, 1996





                                       61



<PAGE>   1


                                                                     EXHIBIT 21


                   THE LIBERTY CORPORATION AND SUBSIDIARIES
                             LIST OF SUBSIDIARIES
                              DECEMBER 31, 1995

<TABLE>
<CAPTION>
                                                                                               Percentage of Voting Stock 
                                            Jurisdiction of Incorporation                      Owned by Immediate Parent
                                            -----------------------------                      --------------------------
<S>                                                   <C>                                                 <C>  
A.  The Liberty Corporation                             S. C.                                                                 
B.  Liberty Life Insurance Company                      S. C.                                             100                 
     C.  Orion Life Insurance Company                 Delaware                                            100                 
     C.  Park Avenue Associates, Inc.                   S. C.                                             100                 
     C.  Tanyard Creek Partnership                      S. C.                                              60                 
     C.  Exchange Place Corporation                     N. C.                                             100                 
     C.  Greensboro Holdings, Inc.                      S. C.                                             100                 
     C.  State National Fire Insurance Company        Louisiana                                           100                 
     C.  State National Title Guaranty Company        Louisiana                                           100                 
     C.  State National Mortgage Corporation          Louisiana                                           100                 
B.  Liberty Insurance Services Corporation              S. C.                                             100                 
B.  Pierce National Life Insurance Co.               California                                           100                 
B.  Delta National Life Insurance Company             Louisiana                                           100                 

B.  Cosmos Broadcasting Corporation                     S. C.                                             100                 
     C.  CableVantage Inc.                              S. C.                                             100                 

D.  Special Services Corporation                        S. C.                                             100                 
D.  Hampton Insurance Agency, Inc.                      S. C.                                             100                 
D.  The Liberty Marketing Corporation                   S. C.                                             100                 
D.  Bent Tree Corporation                              Georgia                                            100                 
D.  TLC Business Ventures, Inc.                         S. C.                                             100                 
D.  LC Insurance Limited                               Bermuda                                            100                 
D.  Liberty Investment Group, Inc.                      S. C.                                             100                 
     D.  Liberty Capital Advisors, Inc.                 S. C.                                             100                 
     D.  Liberty Properties Group, Inc.                 S. C.                                             100                 
             D.  LPG Development Corporation            S. C.                                             100                 
             D.  SouthChase Development Corporation     S. C.                                             100                 
             D.  LIBCO of Florida, Inc.                Florida                                            100                 
             D.  LPC of S. C., Inc.                     S. C.                                             100                 
             D.  Johnson/Liberty LLC                    S. C.                                              22                 
             D.  Commerce Center of Greenville, Inc.    S. C.                                             100                 
                  D.  Park Place Associates             S. C.                                              50                 
     D.  Liberty Stone Associates, Inc.                 S. C.                                              50                 
</TABLE>

A.   Separate condensed financial statements filed as a schedule to the
     consolidated financial statements.  Also included in the consolidated
     financial statements.

B.   Separate financial statements not filed.  Included in the consolidated
     financial statements.

C.   Consolidated with the applicable parent.

D.   Minor subsidiaries.  Included in the condensed financial statements of
     The Liberty Corporation.



                                       62



<PAGE>   1

                                                                      EXHIBIT 23




                       Consent of Independent Auditors


We consent to the incorporation by reference and the inclusion herein in this
Annual Report (Form 10-K) of The Liberty Corporation of our report dated
February 9, 1996, included in the 1995 Annual Report to Shareholders of The
Liberty Corporation and included in Form 10-K in Exhibit 13.

Our audits also included the financial statement schedules of The Liberty
Corporation listed in Item 14(a).  These schedules are the responsibility of
the Company's management.  Our responsibility is to express an opinion based on
our audits.  In our opinion, the financial statement schedules referred to
above, when considered in relation to the basic financial statements taken as a
whole, present fairly in all material respects the information set forth
therein.

We also consent to the incorporation by reference in Post-Effective Amendment
No. 5 to the Registration Statement (form S-8 No. 2-53890) pertaining to the
Company's Stock Option Plan, in the Registration Statement (Form S-8 No.
33-34314) pertaining to the 1983 Performance Incentive Compensation Program, in
the Registration Statement (Form S-8 No. 33-34816) pertaining to The Liberty
Corporation and Adopting Related Employers' 401(k) Thrift Plan, in the
Registration Statement (Form S-8 No. 33-34814) pertaining to the Cosmos Profit
Sharing Retirement Plan and Trust, and in the Registration Statement (Form S-8
No. 33-34815) pertaining to The Liberty Corporation Profit Sharing Plan and
Trust of our report dated February 9, 1996 with respect to the consolidated
financial statements and schedules of The Liberty Corporation included and
incorporated by reference in the annual report on Form 10-K and our report
dated March 8, 1996 with respect to the financial statements and schedules
included in the annual report on Form 11-K of The Liberty Corporation and
Adopting Related Employers' 401(k) Thrift Plan for the year ended December 31,
1995.

                                                          /s/ Ernst & Young LLP



March 29, 1996



                                      63


<PAGE>   2

                                                                      EXHIBIT 24


                          SPECIAL POWERS OF ATTORNEY



     KNOW ALL MEN BY THESE PRESENTS that I, John R. Farmer, Director of The
Liberty Corporation, do hereby appoint Martha G. Williams and R. David Black,
or either of them, Special Attorney for me and in my name and on my behalf to
sign the Annual Report on Form 10-K and any amendments thereto for The Liberty
Corporation to be filed with the Securities and Exchange Commission under the
Securities Exchange Act of 1934, for each fiscal year ended December 31, and
generally to do and to perform all things necessary to be done in the premises
as fully and effectually in all respects as I could do if personally present.

     IN WITNESS WHEREOF, I have hereunto set my hand and seal this 2nd day of
May, 1995.




                                              /s/  John R. Farmer               
                                              -------------------
                                              John R. Farmer                    
                                              Director, The Liberty Corporation 
                                              A South Carolina Corporation      









     KNOW ALL MEN BY THESE PRESENTS that I, Benjamin F. Payton, Director of The
Liberty Corporation, do hereby appoint Martha G. Williams and R. David Black,
or either of them, Special Attorney for me and in my name and on my behalf to
sign the Annual Report on Form 10-K and any amendments thereto for The Liberty
Corporation to be filed with the Securities and Exchange Commission under the
Securities Exchange Act of 1934, for each fiscal year ended December 31, and
generally to do and to perform all things necessary to be done in the premises
as fully and effectually in all respects as I could do if personally present.

     IN WITNESS WHEREOF, I have hereunto set my hand and seal this 2nd day of
May, 1995.




                                              /s/  Benjamin F. Payton           
                                              ---------------------------------
                                              Benjamin F. Payton                
                                              Director, The Liberty Corporation 
                                              A South Carolina Corporation      




                                       64



<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF LIBERTY CORPORATION FOR THE YEAR ENDED DEC-31-1995, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>   1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<DEBT-HELD-FOR-SALE>                         1,467,039
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                      82,508
<MORTGAGE>                                     213,223
<REAL-ESTATE>                                  135,306
<TOTAL-INVEST>                               2,023,980
<CASH>                                          43,741
<RECOVER-REINSURE>                             275,090
<DEFERRED-ACQUISITION>                         352,113
<TOTAL-ASSETS>                               3,034,296
<POLICY-LOSSES>                              1,811,417
<UNEARNED-PREMIUMS>                                  0
<POLICY-OTHER>                                  24,356
<POLICY-HOLDER-FUNDS>                           27,086
<NOTES-PAYABLE>                                258,444
                           45,667
                                     20,999
<COMMON>                                       158,735
<OTHER-SE>                                     396,028
<TOTAL-LIABILITY-AND-EQUITY>                 3,034,296
                                     331,370
<INVESTMENT-INCOME>                            148,670
<INVESTMENT-GAINS>                              (2,913)
<OTHER-INCOME>                                   9,025
<BENEFITS>                                     236,774
<UNDERWRITING-AMORTIZATION>                     43,780
<UNDERWRITING-OTHER>                           122,286
<INCOME-PRETAX>                                 88,795
<INCOME-TAX>                                    29,442
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    59,353
<EPS-PRIMARY>                                     2.76
<EPS-DILUTED>                                     2.72
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
        

</TABLE>

<PAGE>   1

                                                                    EXHIBIT 99-A




                      SECURITIES AND EXCHANGE COMMISSION

                           WASHINGTON, D. C. 20549



                                   ---------


                                   FORM 11-K


                                   ---------





                                 ANNUAL REPORT


                       PURSUANT TO SECTION 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


                            THE LIBERTY CORPORATION
                          2000 WADE HAMPTON BOULEVARD
                       GREENVILLE, SOUTH CAROLINA 29615


                      FOR THE YEAR ENDED DECEMBER 31, 1995



                                   ---------



                            THE LIBERTY CORPORATION
                        AND ADOPTING RELATED EMPLOYERS'
                               401(K) THRIFT PLAN



                            THE LIBERTY CORPORATION
                          2000 WADE HAMPTON BOULEVARD
                       GREENVILLE, SOUTH CAROLINA 29615
                                      






                                      -1-
                                       65




<PAGE>   2




ITEM 1.  CHANGES IN THE PLAN

None.


ITEM 2.  CHANGES IN INVESTMENT POLICY

None.


ITEM 3.  CONTRIBUTIONS UNDER THE PLAN

Contributions under the Plan by The Liberty Corporation (the "Company") and its
participating subsidiaries (the Company and the participating subsidiaries
being collectively referred to as the "employers") are measured by reference to
the employees' contributions which may be on a pre-tax or after-tax basis.
Employer matching contributions are made only on pre-tax employee contributions
in accordance with a formula set each year by the employer's board of
directors.  During 1995, the Company and all participating subsidiaries,
contributed an amount equal to 100% of a participant's pre-tax contribution, up
to a maximum of 3% of the participant's compensation.

Employer matching contributions totaling $2,127,000 in 1995, $2,045,000 in
1994, $2,052,000 in 1993, $1,655,000 in 1992, and $1,388,000 in 1991, were
credited to the accounts of participating employees.


ITEM 4.  PARTICIPATING EMPLOYEES

There were 1,927 enrolled participants in the Plan as of December 31, 1995.







                                      -2-
                                       66




<PAGE>   3


ITEM 5.  ADMINISTRATION OF THE PLAN

(a)  Parties responsible for the administration of the Plan are: (1) the Plan
     Committee, made up of at least three members named by the Company, (2) the
     Trustee and (3) the Plan Administrator which is named by the Plan
     Committee.

     The Plan Committee is responsible for the administration and operation of
     the Plan, except as to responsibilities which have been specifically
     assigned to the Trustee, to an Investment Manager, or to the Plan
     Administrator.  Present members of the Plan Committee, their positions
     with the Company and its subsidiaries, and their addresses are as follows:


             Jennie M. Johnson                                     
             President, Pierce National Life Insurance Company     
             Vice President, Administration                        
             The Liberty Corporation                               
             P.O. Box 789                                          
             Greenville, South Carolina  29602                     
                                                                   
             Porter B. Rose                                        
             President                                             
             Liberty Insurance Services Corporation                
             Liberty Investment Group, Inc.                        
             Chairman of the Board                                 
             Liberty Capital Advisors, Inc.                        
             Liberty Properties Group, Inc.                        
             P.O. Box 789                                          
             Greenville, South Carolina  29602                     
                                                                   
             Susan W. Mink                                         
             Director, Human Resources                             
             The Liberty Corporation                               
             P.O. Box 789                                          
             Greenville, South Carolina  29602                     
                                                                   
             Neil Smith                                            
             Vice President, Controller                            
             Cosmos Broadcasting Corporation                       
             P.O. Box 789                                          
             Greenville, South Carolina  29602                     
                                                                   
             Martha G. Williams                                    
             Vice President, General Counsel and Secretary         
             The Liberty Corporation                               
             P.O. Box 789                                          
             Greenville, South Carolina  29602                     





                                      -3-
                                       67








<PAGE>   4




     The Trustee is responsible for the management, investment and control of
     the assets of the Trust established by the Plan, and for the disbursements
     of benefits therefrom, except to the extent that the Trustee may be
     relieved of investment responsibility by the appointment of an Investment
     Manager or by direction of the Plan Committee.  The present Trustee is
     Wachovia Bank of NC, N.A., P.O. Box 3099, Winston-Salem, North Carolina
     27102.  Wachovia Bank of NC, N.A., is also trustee under Profit-Sharing
     Plans maintained by the Company and its subsidiaries for employees.
     Neuberger & Berman Pension Management, Inc. ("Neuberger & Berman") is
     Investment Manager of a portion of the Common Stock Fund, one of the four
     funds comprising the Plan (see page 9, Notes to Financial Statements -
     Description of Plan for further details).  Neuberger & Berman's address is
     522 Fifth Avenue, New York, New York 10036.  Hellman, Jordan Management
     Company, Inc. ("Hellman, Jordan") is also Investment Manager of a portion
     of the Common Stock Fund.  Their address is P.O. Box 389, Boston, MA
     02101.  Wachovia has investment responsibility for one of the Plan's other
     three funds, The Liberty Corporation Stock Fund.  Liberty Capital
     Advisors, Inc., a subsidiary of the Company and a participating employer
     of the Plan, was given investment responsibility of the Plan's Money
     Market Fund, effective January 1, 1988 and of the Plan's Intermediate Bond
     Fund, effective July 1, 1990.  Liberty Capital Advisor's address is Post
     Office Box 789, Greenville, South Carolina  29602.

     The Plan Administrator is currently an Administrative Committee which is
     responsible for the daily administration and operational functions of the
     Plan, including filing all reports with governmental agencies, providing
     Plan participants with information, preparing year-end reports to
     participants, maintaining all required records, interpreting the
     provisions of the Plan and settling disputes over the rights of employees,
     participants and beneficiaries.  Present members of the Administrative
     Committee, their positions with the Company and its subsidiaries, and
     their addresses are as follows:

           Mary Anne Bunton, Assistant Vice President of the Benefits
           Department of The Liberty Corporation, whose address is P.O. Box
           789, Greenville, South Carolina  29602

           Susan E. Cyr, Counsel and Assistant Secretary of the Legal
           Department of The Liberty Corporation, whose address is P.O. Box
           789, Greenville, South Carolina  29602

     The Plan Committee members, the Trustee and the Administrative Committee
     members do not have any positions or offices with the Company or any of
     its affiliates except as indicated above.

(b)  For the year ended December 31, 1995, expenses of administration of the
     Plan of approximately $285,000, including fees and expenses of the Trustee
     and two of the Investment Managers, Neuberger & Berman and Hellman,
     Jordan, were paid out of the assets of the Plan.  Expenses of Liberty
     Capital Advisors were paid by the employers rather than out of the Plan
     assets.

ITEM 6.  CUSTODIAN OF INVESTMENTS

(a)  Wachovia Bank of NC, N.A., P.O. Box 3099, Winston-Salem, North Carolina
     27102 serves as Trustee of the Plan and the assets of the Plan.

(b)  The Trustee received compensation from the assets of the Plan of $29,959
     during the year ended December 31, 1995.

(c)  No bond was furnished by the custodian (Wachovia).

ITEM 7.  REPORTS TO PARTICIPATING EMPLOYEES

Each Plan participant receives a quarterly statement showing the balance in his
Plan account (including a breakdown of the amounts invested in each investment
medium offered), amounts contributed by him and by his Employer, dividends,
interest and other gains credited to his account, any amounts forfeited or
otherwise charged against his account, and additional shares purchased if the
employee has elected to have some or all of his and his Employer's
contributions invested in the Company's stock.  These individualized reports, a
copy of the proxy statement and a copy of the annual report are the reports
that were distributed to Plan participants during the year ended December 31,
1995.



                                      -4-
                                       68





<PAGE>   5




ITEM 8.  INVESTMENT OF FUNDS

(a)  Employee contributions and matching Employer contributions may be
     invested in increments of 25% in: the Liberty Corporation Stock Fund which
     consists solely of Company common stock, the Money Market Fund which
     consists of various money market instruments and U.S. Government
     securities, the Intermediate Bond Fund which consists of intermediate -
     term government and good quality corporate bonds, or the Common Stock Fund
     which consists of high quality common stock or securities convertible into
     common stock, other than Company stock.  For the years ended December 31,
     1995, 1994, and 1993, there were no brokerage commissions paid by the Plan
     for the Intermediate Bond Fund and the Money Market Fund, but there were
     brokerage commissions paid by the Plan for the Common Stock Fund.

(b)  No brokerage transactions effected for the Plan, during the three years
     ended December 31, 1995, were directed to brokers because of research
     services provided.


ITEM 9.  FINANCIAL STATEMENTS AND EXHIBITS

<TABLE>
<CAPTION>
                                                                                       Page No.     
                                                                                       --------     
<S>                                                                                    <C>          
(a) Financial Statements                                                                            
                                                                                                    
        Report of Independent Auditors                                                    6         
        (The Consent of Independent Auditors is Exhibit 23 of                                       
        the Form 10-K of which this report is also an exhibit.)                                     
                                                                                                    
    Statements of Net Assets Available for Plan Benefits -                                            
        December 31, 1995 and 1994                                                        7         
                                                                                                    
    Statements of Changes in Net Assets Available for Plan                                            
        Benefits - For the Years Ended December 31, 1995 and 1994                         8         
                                                                                                    
    Notes to Financial Statements - December 31, 1995                                  9 to 13     
                                                                                                    
    Schedule of Assets Held for Investments - December 31, 1995                       14 and 15    
                                                                                                    
    Schedule of Transactions or Series of Transactions in Excess                                      
        of 5% of the Current Value of Plan Assets - December 31, 1995                    16        


(b) Exhibits

    None
</TABLE>

                                      -5-
                                       69




<PAGE>   6




                         REPORT OF INDEPENDENT AUDITORS


To the Administrative Committee of The Liberty Corporation
     and Adopting Related Employers' 401(k) Thrift Plan
     and Board of Directors
The Liberty Corporation


We have audited the accompanying statements of net assets available for plan
benefits of The Liberty Corporation and Adopting Related Employers' 401(k)
Thrift Plan as of December 31, 1995 and 1994, and the related statements of
changes in net assets available for plan benefits for the years then ended.
These financial statements are the responsibility of the Plan's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted audited
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosure in the financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial status of the Plan at December 31, 1995
and 1994, and the changes in its financial status for the years then ended, in
conformity with generally accepted accounting principles.

Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The accompanying supplemental schedules
of assets held for investment as of December 31, 1995 and transactions or
series of transactions in excess of 5% of the current value of plan assets for
the year then ended are presented for purposes of complying with the Department
of Labor's Rules and Regulations  for Reporting and Disclosure under the
Employee Retirement Income Security Act of 1976 and are not a required part of
the basic financial statements.  The supplemental schedules have been subjected
to the auditing procedures applied in our audit of the 1995 financial
statements and, in our opinion, are fairly stated in all material respects in
relation to the 1995 financial statements taken as a whole.


/s/ Ernst & Young LLP

March 8, 1996





                                     -6-
                                      70

<PAGE>   7




  THE LIBERTY CORPORATION AND ADOPTING RELATED EMPLOYERS' 401(K) THRIFT PLAN
             STATEMENTS OF NET ASSETS AVAILABLE FOR PLAN BENEFITS
                          DECEMBER 31, 1995 AND 1994
                                 (IN $000'S)


<TABLE>
<CAPTION>
                                                          1995                                        1994
                                      ------------------------------------------   -----------------------------------------
                                      LIBERTY   MONEY    COMMON   INTER.           LIBERTY   MONEY   COMMON   INTER.
                                       STOCK   MARKET     STOCK    BOND             STOCK   MARKET    STOCK    BOND
                                       FUND     FUND      FUND     FUND    TOTAL    FUND     FUND     FUND     FUND    TOTAL
                                      ------   ------    ------   ------   -----   ------   ------   ------   ------   -----
<S>                                   <C>      <C>      <C>      <C>     <C>      <C>      <C>      <C>      <C>     <C>
ASSETS
 Cash                                 $    --  $    --  $     1  $   --  $     1  $    --  $    10  $     3  $   --  $    13
 Investments
  Short-term investments
    (total cost of $10,032 in
    1995 and $6,129 in 1994)                9    8,405      605   1,013   10,032       12    4,224      982     911    6,129
  The Liberty Corporation
    common stock (total cost of
    $9,049 in 1995 and $8,420
    in 1994)                           12,320       --       --      --   12,320    9,004       --       --      --    9,004
  Other common stocks
   (total cost of $21,658 in 1995
   and $17,346 in 1994)                    --       --   27,121      --   27,121       --       --   18,518      --   18,518
  Securities of US government and
   agencies (total cost of $5,327
   in 1995 and $9,306 in 1994)             --    1,757       --   3,521    5,278       --    5,699       --   3,266    8,965
  Corporate collateralized mortgage
   obligations (total cost of $451
   in 1995 and $193 in 1994)               --       --       --     459      459       --       --       --     194      194
  Corporate asset-backed securities
   (total cost of $510 in 1995)            --      505       --      --      505       --       --       --      --       --

 Due from broker for securities sold       --       --       61       5       66      212       10      156       5      383

 Participant loans receivable             869      916    1,483     121    3,389      831      971    1,383     143    3,328
 Accrued investment income                 63       86       51      41      241       55      113       24      43      235
                                      -------  -------  -------  ------  -------  -------  -------  -------  ------  -------

                                       13,261   11,669   29,322   5,160   59,412   10,114   11,027   21,066   4,562   46,769
                                      -------  -------  -------  ------  -------  -------  -------  -------  ------  -------
LIABILITIES
 Expenses payable                          17       18       34       8       77       16       16       31       7       70
 Due to broker for securities
  purchased                                --       --       --      --       --      212       10      192      --      414
                                      -------  -------  -------  ------  -------  -------  -------  -------  ------  -------

NET ASSETS AVAILABLE FOR
 PLAN BENEFITS                        $13,244  $11,651  $29,288  $5,152  $59,335   $9,886  $11,001  $20,843  $4,555  $46,285
                                      =======  =======  =======  ======  =======  =======  =======  =======  ======  =======
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS.


                                     -7-
                                      71




<PAGE>   8





  THE LIBERTY CORPORATION AND ADOPTING RELATED EMPLOYERS' 401(K) THRIFT PLAN
       STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS
                FOR THE YEARS ENDED DECEMBER 31, 1995 AND 1994
                                 (IN $000'S)


<TABLE>
<CAPTION>
                                                              1995                                        1994                     
                                           -----------------------------------------   -----------------------------------------
                                           LIBERTY   MONEY   COMMON   INTER.           LIBERTY   MONEY   COMMON   INTER.           
                                            STOCK   MARKET    STOCK    BOND             STOCK   MARKET    STOCK    BOND            
                                            FUND     FUND     FUND     FUND    TOTAL    FUND     FUND     FUND     FUND    TOTAL   
                                           ------   ------   ------   ------   -----   ------   ------   ------   ------   -----   
<S>                                       <C>     <C>      <C>      <C>     <C>       <C>     <C>      <C>      <C>     <C>        
INVESTMENT INCOME                                                                                                                  
Income                                                                                                                             
 Dividends                                                                                                                         
  The Liberty Corporation                                                                                                          
   common stock                          $   244  $    --  $    --  $   --  $   244   $  215  $    --  $    --  $   --  $   215    
  Other stocks                                --       --      372      --      372       --       --      268      --      268    
 Interest on securities                        2      634       94     280    1,010        1      492       68     239      800    
 Interest on participant loans                62       40      109      18      229       50       35       85      15      185    
 Miscellaneous                                --       --       --       2        2       --       --        4       3        7    
                                         -------- -------  -------  ------  -------   ------  -------  -------  ------  -------  
     TOTAL INVESTMENT INCOME                 308      674      575     300    1,857      266      527      425     257    1,475    
                                                                                                                                   
NET REALIZED AND UNREALIZED                                                                                                        
  APPRECIATION (DEPRECIATION) IN                                                                                                   
  FAIR VALUE OF INVESTMENTS                3,028       54    7,047     254   10,383      330     (206)    (481)   (251)    (608)   
                                                                                                                                   
CONTRIBUTIONS                                                                                                                      
  Employer                                   460      443      970     254    2,127      477      408      913     247    2,045    
  Employee                                   851      725    1,844     481    3,901      872      675    1,686     475    3,708    
                                         -------- -------  -------  ------  -------   ------  -------  -------  ------  -------
    TOTAL CONTRIBUTIONS                    1,311    1,168    2,814     735    6,028    1,349    1,083    2,599     722    5,753    
                                         -------- -------  -------  ------  -------   ------  -------  -------  ------  ------- 
TRANSFERS FROM OTHER                                                                                                               
  QUALIFIED PLANS                              3       39       16       6       64        3        4       13       2       22    
                                                                                                                                   
TRANSFERS BETWEEN FUNDS                     (249)     373      122    (246)      --      (25)     177      131    (283)      --    
                                                                                                                                   
WITHDRAWALS                                                                                                                        
BENEFITS PAID                             (1,020)  (1,626)  (1,911)   (440)  (4,997)    (602)    (998)    (920)   (261)  (2,781)   
                                                                                                                                   
PLAN EXPENSES                                (23)     (32)    (218)    (12)    (285)     (23)     (23)    (184)    (11)    (241)   
                                         -------- -------  -------  ------  -------   ------  -------  -------  ------  -------    
INCREASE (DECREASE) IN NET ASSETS                                                                                                  
  AVAILABLE FOR PLAN BENEFITS              3,358      650    8,445     597   13,050    1,298      564    1,583     175    3,620    
                                                                                                                                   
NET ASSETS AVAILABLE FOR PLAN                                                                                                      
  BENEFITS AT BEGINNING OF YEAR            9,886   11,001   20,843   4,555   46,285    8,588   10,437   19,260   4,380   42,665    
                                         -------- -------  -------  ------  -------   ------  -------  -------  ------  -------    
NET ASSETS AVAILABLE FOR PLAN                                                                                                      
  BENEFITS AT END OF YEAR                $13,244  $11,651  $29,288  $5,152  $59,335   $9,886  $11,001  $20,843  $4,555  $46,285   
                                         =======  =======  =======  ======  =======   ======  =======  =======  ======  =======
</TABLE>


SEE NOTES TO FINANCIAL STATEMENTS.



                                     -8-
                                      72



<PAGE>   9


  THE LIBERTY CORPORATION AND ADOPTING RELATED EMPLOYERS' 401(K) THRIFT PLAN
                        NOTES TO FINANCIAL STATEMENTS
                              DECEMBER 31, 1995

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The accounting records of the Plan are maintained on the accrual basis.
     Investments are carried in the financial statements at market value.
     Securities traded on a national securities exchange are valued at the last
     reported sales price on the last business day of the Plan year;
     investments traded in the over-the-counter market and listed securities
     for which no sale was reported on that date are valued at the average of
     the last reported bid and ask prices.  The difference between proceeds
     received and the cost of investments sold is recognized as realized gains
     (losses) in the statements of changes in net assets available for plan
     benefits.  Cost is determined based on the average cost method for The
     Liberty Corporation (the "Company") stock, and the first-in, first-out
     basis for other investments.  The net change in the aggregate market value
     of investments is reflected in the statements of net assets available for
     plan benefits as unrealized gains (losses).


2.   DESCRIPTION OF THE PLAN

     The Plan was first offered to eligible employees beginning January, 1982.
     Effective July 1, 1985, the Plan was amended to include a provision for a
     "qualified cash or deferred arrangement" under Section 401(k) of the
     Internal Revenue Code, to provide for the merger and consolidation of the
     Cosmos Broadcasting Corporation Thrift and Investment Plan into the
     Company's Plan and to rename the Plan "The Liberty Corporation and
     Adopting Related Employers' 401(k) Thrift Plan".  Any employee of the
     Company or participating subsidiaries who (a) is at least 21 years old,
     (b) works a minimum of 500 hours per year and (c) has completed at least
     one year of service in which they worked at least 1,000 hours is eligible
     to participate in the Plan.  Subsidiaries of the Company presently
     participating in the Plan consist of Liberty Life Insurance Company,
     Special Services Corporation, Cosmos Broadcasting Corporation, Liberty
     Capital Advisors, Inc., Liberty Properties Group, Inc., Liberty Insurance
     Services Corporation, Liberty Investment Group, Inc., and Pierce National
     Life Insurance Company.  The Plan is subject to the provisions of the
     Employee Retirement Income Security Act of 1974 (ERISA).  Administrative
     costs of the Plan incurred are paid either out of Plan assets or by the
     Company or its subsidiaries.

     Participation in the Plan is voluntary and eligible employees may elect to
     contribute up to a total of 13% of their compensation on either a pre-tax
     or after-tax basis, or a combination of both, through payroll deductions.
     Each participating employer makes matching contributions on pre-tax
     employee contributions of up to 3% of each employee participants' annual
     compensation.  The matching percentage may be changed by resolution of the
     Board of Directors of a participating company, effective at the beginning
     of any plan year (January 1).

     Each participant's account is credited with the participant's
     contributions and allocations of (a) the Company's contributions and (b)
     Plan earnings, and is charged with an allocation of administrative
     expenses.  Allocations are based on participant contributions or account
     balances, as defined.  Forfeited balances of terminated participants'
     nonvested accounts are used to reduce future company contributions.

     The Plan is comprised of four separate funds with different investment
     alternatives.  The Liberty Corporation Stock Fund ("Liberty Stock Fund")
     invests in the common stock of The Liberty Corporation.  The Money Market
     Fund invests in certificates of deposit, government securities and other
     money market instruments.  The Intermediate Bond Fund invests in
     intermediate term government and good quality corporate bonds with three
     year to seven year average maturity.  The Common Stock Fund invests in
     common stock, or securities convertible into common stock, other than The
     Liberty Corporation stock.  Certain investments in the Money Market Fund
     and idle investments waiting to be invested in stock in The Liberty Stock
     Fund, Intermediate Bond Fund, and Common Stock Fund are invested in
     short-term investments.

     Employee participants may elect to invest their contributions in
     increments of 25% in any fund.  Beginning January 1, 1993, the plan was
     changed to provide for the quarterly transfers of a participant's or
     former participant's future and/or existing account balances under the
     plan.  Matching employer contributions will be invested in the same way as
     the employee's pre-tax contributions upon which they are based.  At
     December 31, 1995, there were 1,927 active participants in the Plan of
     whom 1,043; 887; 671 and 1,495 were electing to invest, either wholly or
     partially, in the Liberty Stock Fund, Money Market Fund, Intermediate Bond
     Fund and Common Stock Fund, respectively.



                                     -9-
                                      73



<PAGE>   10




     Amounts credited to a participant's employee account, either before tax or
     after tax, are fully vested at all times.  Amounts credited to a
     participant's employer matching account vest based on the total number of
     years of service (as defined under the Plan) with the Company or its
     Related Employers:



<TABLE>
<CAPTION>
                         NUMBER OF YEARS       PERCENTAGE
                           OF SERVICE          OF VESTING
                       ------------------   ----------------
                       <S>                        <C>
                       Less than 3 years          ---
                                 3 years           25%
                                 4 years           50%
                                 5 years           75%
                                 6 years          100%
</TABLE>


     All amounts credited to a participant's employee (before tax or after tax)
     and employer matching accounts are fully vested upon termination of
     employment due to a participant's death, total disability or retirement,
     or after a participant has completed six or more years of service.

     A participant who has completed less than six years of service and is
     terminated for any reason other than those mentioned above forfeits the
     non-vested amounts in his employer matching account.  All amounts credited
     to the employee's account (before tax or after tax) and all vested amounts
     credited to the employer's matching account are distributable upon
     termination.

     The Plan allows participants to obtain loans, within stated limits, from
     the vested portion of their account balance.  Repayment is required over a
     period not to exceed five years, unless the loan is used for the purchase
     of a principal residence.  Interest is charged on outstanding loans at a
     rate determined by the plan administrator.





                                     -10-
                                      74




<PAGE>   11


3.   INVESTMENTS

     During 1995 and 1994, the Plan's investments (including investments
     bought, sold, and held during the year) appreciated (depreciated) in value
     by $10,383,000 and $608,000, respectively, as follows:



<TABLE>
<CAPTION>
                                                        NET APPRECIATION
                                                       (DEPRECIATION) IN        FAIR VALUE
                                                          FAIR VALUE             AT END OF
                                                          DURING YEAR              YEAR
                                                          -----------              ----
                                                                      ($000'S)
<S>                                                       <C>                     <C>
YEAR ENDED DECEMBER 31, 1995
- ----------------------------
       Short-term investments                             $   ---                 $10,032  
       The Liberty Corporation                                                             
         common stock                                       3,028                  12,320  
       Other common stock                                   7,047                  27,121  
       U.S. Government and                                                                 
         agency securities                                    306                   5,278  
       Collateralized mortgage obligations                      7                     459  
       Corporate asset-backed securities                       (5)                    505  
                                                          -------                 -------
                                                          $10,383                 $55,715  
                                                          =======                 =======
YEAR ENDED DECEMBER 31, 1994
- ----------------------------

      Short-term investments                              $   ---                 $ 6,129   
      The Liberty Corporation                                                              
        common stock                                          330                   9,004   
      Other common stock                                     (481)                 18,518  
      U.S. Government and                                                                  
        agency securities                                    (458)                  8,965  
      Collateralized mortgage obligations                       1                     194   
                                                          -------                 -------
                                                          $  (608)                $42,810  
                                                          =======                 =======
</TABLE>

     The market value of individual investments that represent 5% or more of
     the Plan's total assets are as follows:



<TABLE>
<CAPTION>
                                                                     DECEMBER 31,     
                                                                  1995          1994    
                                                               ----------    -----------
                                                                       ($000'S)       
 <S>                                                            <C>             <C>      
 Wachovia Short-Term Investment Fund                            $10,032         $6,129   
                                                                                         
 The Liberty Corporation Common Stock                            12,320          9,004   
  (365,042 shares and 354,830 shares
  in 1995 and 1994, respectively)
</TABLE>



4.   INCOME TAX STATUS

     The Plan is an employee benefit plan within the meaning of the Employee
     Retirement Income Security Act of 1974.  The Plan has received a
     determination letter from the Internal Revenue Service stating that the
     Plan is qualified under Section 401(a) of the Internal Revenue Code, and
     is not subject to income taxation.  The Plan is required to operate in
     conformity with the Internal Revenue Code to maintain its qualification.
     The Plan Committee is not aware of any course of action or events that
     have occurred that might adversely affect the Plan's qualified status.




                                      -11-
                                       75

<PAGE>   12





     Contributions made by a participant and a participating Company on or
     after July 1, 1985 which constitute employee before-tax contributions will
     not be currently taxable to participants when they are contributed to the
     Plan, assuming this part of the Plan constitutes a "qualified cash or
     deferred arrangement" within the meaning of section 401(k) of the Code.
     To constitute a "qualified cash or deferred arrangement," the ratio of
     contributions to compensation for highly compensated eligible employees
     must not exceed the ratio of contributions to compensation for the
     non-highly compensated eligible employees by more than certain percentages
     specified in section 401(k) and 401(m) of the Code.  These percentage
     tests have been satisfied, and the above tax consequences relating to
     employee before tax contributions are based on the assumption that they
     are governed by the provisions of section 401(k).

     Participating Company matching contributions and investment earnings on
     all contributions are not taxable to a participant until these amounts are
     paid to the participant.  The participating Company is entitled to a
     business expense deduction for its contributions.

     After-tax contributions (contributions not designated as employee
     before-tax contributions) made by a participant are not deductible in
     computing the participant's federal taxable income.


5. SOURCES OF CONTRIBUTIONS

     The sources of contributions for the two years ended December 31, 1995,
     consist of the following:


<TABLE>
<CAPTION>
                                               1995           1994
                                             --------       --------
                                                     ($000'S)
<S>                                           <C>           <C>
Employer:
  The Liberty Corporation                     $  125        $   83
  Liberty Life Insurance Company               1,113         1,180
  Cosmos Broadcasting Corporation                497           460
  Special Services Corporation                     5             6
  Liberty Capital Advisors, Inc.                  13            12
  Liberty Properties Group, Inc.                  37            33
  Pierce National Life Insurance Co.              80            41
  Liberty Investment Group, Inc.                  19            17
  Liberty Insurance Services Corporation         238           213

  Total employer contributions                 2,127         2,045
                                              ------        ------
Employee:
  The Liberty Corporation                        263           180
  Liberty Life Insurance Company               2,017         2,138
  Cosmos Broadcasting Corporation                901           822
  Special Services Corporation                     8            12
  Liberty Capital Advisors, Inc.                  38            31
  Liberty Properties Group, Inc.                  73            62
  Pierce National Life Insurance Co.             151            74
  Liberty Investment Group, Inc.                  36            32
  Liberty Insurance Services Corporation         414           357
                                              ------        ------

    Total employee contributions               3,901         3,708
                                              ------        ------
    TOTAL CONTRIBUTIONS                       $6,028        $5,753
                                              ======        ======
</TABLE>

     Forfeitures of non-vested balances in employer accounts of $112,000 in
     1995 and $124,000 in 1994 were used to reduce employer contributions.
     Additionally, amounts contributed by the employer during 1995 and 1994
     included non-cash contributions of the Company's common stock which had a
     market value, at date of contribution, of $1,561,000 and $1,579,000,
     respectively.  All other employer contributions were made in cash.



                                     -12-
                                      76


<PAGE>   13

6. PRIORITIES ON TERMINATION OF PLAN

     In the event that the Plan is terminated, all expenses will be paid and
     the accounts of the affected participants will be proportionately adjusted
     to reflect such expenses and all contributions and withdrawals up to the
     date of termination.  The Plan will then be revalued and each participant
     will be paid all amounts credited to his accounts.  The accounts of all
     participants become fully vested as of the date of termination.

     An exception to this method of distribution at termination is made for the
     case in which termination is due to revocation of the Plan's exemption
     from income taxes under Section 401 of the Internal Revenue Code.  In that
     case, all contributions, including those made by the employer, would be
     returned to the respective contributors.


7.   TRANSACTIONS WITH PARTIES-IN-INTEREST

     During 1995 and 1994, the Plan purchased and sold securities of
     parties-in-interest as summarized below:


<TABLE>
<CAPTION>
                                                                  1995                       1994
                                                         ---------------------    ------------------------
                                                          SHARES OR               SHARES OR
                                                          PRINCIPAL               PRINCIPAL
                                                           AMOUNT       COST        AMOUNT         COST
                                                         ---------   ---------    ----------     ---------
                                                               (IN $000'S, EXCEPT NUMBER OF SHARE DATA)
  <S>                                                     <C>         <C>           <C>           <C>      
  Common Stock of The Liberty Corporation:                                                       
    Purchases                                              88,696     $ 2,535        88,755       $ 2,329  
    Sales                                                  78,484     $ 1,910        60,251       $ 1,520  
  Short-term investments of Plan Trustee                                                                   
   (Wachovia Bank & Trust Co., N.A.):                                                                     
    Purchases                                             $26,313     $26,313       $21,823       $21,823  
    Sales                                                 $22,410     $22,410       $21,649       $21,649  
</TABLE>


     The Plan also received dividends of $243,000 in 1995 and $215,000 in 1994
     from The Liberty Corporation and interest of $499,000 in 1995 and $256,000
     in 1994 from a short-term investment fund sponsored by the Plan trustee.

     Liberty Capital Advisors, Inc., a subsidiary of The Liberty Corporation
     and a participating employer in the Plan, was given investment
     responsibility of the Money Market Fund effective January 1, 1988 and the
     Intermediate Bond Fund effective July 1, 1990.  All expenses for services
     performed by Liberty Capital Advisors, Inc. were paid by the participating
     employers.


8.   AMOUNTS PAYABLE TO WITHDRAWN PARTICIPANTS

     At December 31, 1995 and 1994, amounts payable to withdrawn participants
     totaled $807,000 and $742,000, respectively.  These amounts were disbursed
     in the first quarter of the following year.





                                      -13-
                                       77


<PAGE>   14



  THE LIBERTY CORPORATION AND ADOPTING RELATED EMPLOYERS' 401(K) THRIFT PLAN
                          ASSETS HELD FOR INVESTMENT
                              DECEMBER 31, 1995
                   (IN $000'S EXCEPT NUMBER OF SHARES DATA)


<TABLE>
<CAPTION>
                                                           PRINCIPAL AMOUNT
             NAME OF ISSUER AND                            OF BONDS & NOTES,    PURCHASE     MARKET
            TITLE OF EACH ISSUE                            NUMBER OF SHARES      PRICE        VALUE
- ----------------------------------------------------       ----------------     --------     -------
<S>                                                             <C>             <C>          <C>
SHORT-TERM INVESTMENTS                                                                 
Wachovia Short-Term Investment Fund                             $ 10,032        $10,032      $10,032 
                                                                                                      
COMMON STOCKS                                                                                         
The Liberty Corporation                                          365,042          9,049       12,320 
                                                                                                      
OTHER COMMON STOCKS                                                                                   
  McDonnell Douglas Corp.                                          6,000            232          552  
  Rockwell Intl Corp.                                              8,000            285          423  
  Chrysler Corp.                                                  21,300            945        1,174  
  Ford Motor Co                                                   10,600            317          306  
  General Mtrs Corp.                                              11,000            503          582  
  Citicorp                                                        14,000            550          942  
  Du Pont De Nemours & Co E I                                      8,500            557          594  
  Hercules Inc.                                                    7,500            250          423  
  Monsanto Company                                                 6,500            512          796  
  Bay Networks Inc.                                                9,450            128          389  
  Cisco Sys Inc.                                                   3,100             72          231  
  Compaq Computer Corp.                                           14,000            644          672  
  Dell Computer Corporation                                        6,000            133          208  
  International Business Machs Corp                                6,000            559          548  
  Seagate Technology                                               5,000            215          238  
  Microsoft Corp                                                   4,300            261          377  
  Triple P N.V.                                                    8,000             80           80  
  Colgate Palmolive Co.                                            8,500            567          597  
  Procter & Gamble Co.                                             6,000            339          498  
  Magainin Pharmaceuticals Inc.                                    8,000             81          105  
  DSC Communications Corp.                                         5,200            147          192  
  Ucar International Inc.                                         12,000            285          405  
  Avid Technology Inc.                                             2,800             84           53  
  Intel Corp.                                                     18,000            572        1,022  
  Loral Corp.                                                     15,000            263          531  
  Micron Technology Inc.                                           5,000             93          198  
  Tandy Corp.                                                      5,100            252          212  
  Texas Instrs Inc.                                               15,800            908          814  
  Varian Assoc Inc.                                               12,000            582          574  
  Trump Hotels & Casino Resorts Inc                                6,200             85          133  
  Merrill Lynch & Co Inc.                                         17,000            666          867  
  Morgan Stanley Group Inc                                         2,300            185          185  
  Paine Webber Group inc.                                         13,800            264          276  
  Travelers Group Inc.                                             5,500            252          345  
  Premark Intl Inc.                                               12,000            610          607  
  General Re Corp.                                                 1,100            148          170  
  MBIA Inc.                                                        8,500            464          637  
  Applied Matls Inc.                                               7,000            405          276  
  Varity Corp                                                     10,000            372          371  
  Baxter Intl Inc.                                                15,000            533          628  
  Columbia/HCA Healthcare Corp.                                   17,000            554          863  
  Value Health Inc.                                                7,900            278          217  
  American Standard Companies Inc.                                20,000            588          560  
  First USA Inc.                                                  18,100            653          803  
  Atlantic Richfield Co.                                           2,100            231          233  
  Enron Oil & Gas Co.                                             14,000            304          336  
  Petro-Canada                                                    25,000            125          144  
  Texaco Inc.                                                      2,200            157          173  
  Kimberly Clark Corp.                                            11,700            642          968  
  Xerox Corp.                                                      3,500            329          479  
  Time Warner Inc.                                                14,000            512          530  
  Liberty Ppty Tr.                                                11,700            228          243  
  GAP Inc.                                                         6,600            310          277  
  Lowes Companies Inc.                                             7,000            191          234  
  Officemax Inc.                                                   7,400            114          166  
  Rite-Aid Corp.                                                  20,000            400          685  
  Goodyear Tire & Rubr Co.                                        12,000            429          545  
  Philip Morris Cos Inc.                                           7,000            449          632  
  UST, Inc.                                                        7,000            192          234  
  Viacom Inc.                                                     12,000            572          568  
                                                                                -------      -------                

TOTAL OTHER COMMON STOCK                                                         21,658       27,121  
                                                                                -------      -------                
</TABLE>



                                      -14-
                                       78



<PAGE>   15


  THE LIBERTY CORPORATION AND ADOPTING RELATED EMPLOYERS' 401(K) THRIFT PLAN
                    ASSETS HELD FOR INVESTMENT (CONTINUED)
                              DECEMBER 31, 1995
                   (IN $000'S EXCEPT NUMBER OF SHARES DATA)


<TABLE>
<CAPTION>
                                                                           PRINCIPAL AMOUNT
                    NAME OF ISSUER AND                                     OF BONDS & NOTES,   PURCHASE        MARKET
                    TITLE OF EACH ISSUE                                    NUMBER OF SHARES     PRICE          VALUE
- ----------------------------------------------------------------           ----------------    --------       --------
<S>                                                                              <C>          <C>             <C>
SECURITIES OF UNITED STATES GOVERMENT & AGENCIES
                                                                                                                 
  United States Treasury Notes 4.375% due 08/15/1996                               250            250             249 
  United States Treasury Notes 4.375% due 11/15/1996                               500            498             496 
  United States Treasury Notes 4.25% due 12/31/1995                                250            250             250 
  United States Treasury Notes 7.375% due 05/15/1996                               750            780             756 
  United States Treasury Notes 7.50% due 01/31/1996                              1,000          1,051           1,002 
  Federal Home Loan Banks Cons DB 6.85% due 02/25/1997                             250            259             254 
  Federal National Mortgage Assn Deb 6.10% due 02/10/2000                          500            516             510 
  Federal National Mortgage Corp 7.00% due 05/15/2020                              262            251             264 
  Federal Home Loan Mortgage Corp 7.00% due 04/15/2002                             400            417             413 
  Federal Home Loan Mortgage Corp 6.00% due 11/15/2006                             350            334             351 
  Federal Home Loan Mortgage Corp 7.00% due 08/25/2005                             127            121             130 
  Federal National Mortgage Assn 6.25% due 09/25/2007                              300            296             304 
  Federal National Mortgage Assn 6.00% due 04/25/2001                              300            304             299 
                                                                                              -------         -------
TOTAL SECURITIES OF UNITED STATES GOVERNMENT & AGENCIES                                         5,327           5,278 
                                                                                              -------         -------
COLLATERALIZED MORTGAGE OBLIGATIONS                                                                                   
  Prudential Home Mtg Secs Co 7.75% 10/25/2024                                     200            193             206 
  Mississippi Home Corp 8.81% due 09/15/2011                                       250            258             253 
                                                                                              -------         -------
TOTAL COLLATERALIZED MORTGAGE OBLIGATIONS                                                         451             459 
                                                                                              -------         -------
CORPORATE ASSET-BACKED SECURITIES                                                                                     
  Sears Cr Account Tr 8.60% due 5/15/1998                                          500            510             505 

      TOTAL INVESTMENTS                                                                       $47,027         $55,715 
                                                                                              =======         =======

</TABLE>



                                      -15-
                                       79




<PAGE>   16



  THE LIBERTY CORPORATION AND ADOPTING RELATED EMPLOYERS' 401(K) THRIFT PLAN
    TRANSACTIONS OR SERIES OF TRANSACTIONS IN EXCESS OF 5% OF THE CURRENT
                             VALUE OF PLAN ASSETS
                     FOR THE YEAR ENDED DECEMBER 31, 1995
                  (IN $000'S, EXCEPT NUMBER OF SHARES DATA)






CATEGORY (III) - SERIES OF SECURITIES TRANSACTIONS
- --------------------------------------------------

<TABLE>
<CAPTION>                                                                                                                  

                                                                                PURCHASE     SALES     EXPENSES       
    PARTY INVOLVED                   DESCRIPTION OF ASSETS                       PRICE       PRICE     INCURRED          COST 
- ------------------------    ------------------------------------------------   ---------   ---------   --------      ------------
<S>                        <C>                                                   <C>         <C>          <C>         <C> 
Wachovia Bank & Trust Co.  Wachovia Short-Term Investment Fund -                                                  
                           $26,313 principal amount, various interest rates      $26,313     $   ---      $---        $26,313
                                                                                                                             
                                                                                                                             
Wachovia Bank & Trust Co.  Wachovia Short-Term Investment Fund -                                                             
                           $22,410 principal amount, various interest rates      $   ---     $22,410      $---        $22,410
                                                                                                                             
                                                                                                                             
The Liberty Corporation    The Liberty Corporation Common Stock - 88,696 shares  $ 2,535     $   ---      $---        $ 2,535
                                                                                                                             
The Liberty Corporation    The Liberty Corporation Common Stock - 78,484 shares  $   ---     $ 2,246      $---        $ 1,910

<CAPTION>

                                                                                     VALUE ON         REALIZED 
                                                                                    TRANSACTION         GAIN   
    PARTY INVOLVED                   DESCRIPTION OF ASSETS                             DATE            (LOSS)  
- ------------------------    ------------------------------------------------        ------------     ----------
<S>                        <C>                                                       <C>                <C>     
Wachovia Bank & Trust Co.  Wachovia Short-Term Investment Fund -                                                
                           $26,313 principal amount, various interest rates          $26,313            $---    
                                                                                                                
                                                                                                                
Wachovia Bank & Trust Co.  Wachovia Short-Term Investment Fund -                                                
                           $22,410 principal amount, various interest rates          $22,410            $---    
                                                                                                                
                                                                                                                
The Liberty Corporation    The Liberty Corporation Common Stock - 88,696 share       $ 2,535            $---    
                                                                                                                
The Liberty Corporation    The Liberty Corporation Common Stock - 78,484 share       $   ---            $336    
</TABLE>



THERE WERE NO CATEGORY (I), (II), OR (IV) REPORTABLE TRANSACTIONS DURING 1995.








                                      -16-
                                       80






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