MARCUS CORP
PRE 14A, 1994-07-20
EATING PLACES
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                               SCHEDULE 14A INFORMATION
                     Proxy Statement Pursuant to Section 14(a) of
                          the Securities Exchange Act of 1934
                                 (Amendment No. ____)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:

   [X ] Preliminary Proxy Statement
   [  ] Definitive Proxy Statement
   [  ] Definitive Additional Materials
   [  ] Soliciting Material Pursuant to Section  240.14a-11(c) or Section 
        240.14a-12

                               THE MARCUS CORPORATION
                   (Name of Registrant as Specified in its Charter)

                               THE MARCUS CORPORATION
                      (Name of Person(s) Filing Proxy Statement)

      Payment of Filing Fee (Check the appropriate box):

   [X ] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-
           6(i)(2).

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
           14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
           11.

        1)    Title of each class of securities to which transaction applies:

        2)    Aggregate number of securities to which transaction applies:

        3)    Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11:*

        4)    Proposed maximum aggregate value of transaction:

        * Set forth the amount on which the filing fee is calculated and
   state how it was determined.

   [  ] Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and date of
        its filing.

        1)    Amount Previously Paid:

        2)    Form, Schedule or Registration Statement No.:

        3)    Filing Party:

        4)    Date Filed:

   <PAGE>


                                PRELIMINARY COPY

                             THE MARCUS CORPORATION

                                     [LOGO]

                      250 East Wisconsin Avenue, Suite 1700
                         Milwaukee, Wisconsin 53202-4220
                           __________________________ 

                 NOTICE OF 1994 ANNUAL MEETING OF SHAREHOLDERS  
                         To Be Held September 29, 1994 
                           __________________________ 

   To the Shareholders of
        THE MARCUS CORPORATION:

             NOTICE IS HEREBY GIVEN THAT the 1994 Annual Meeting of
   Shareholders of THE MARCUS CORPORATION ("Company") will be held on
   Thursday, September 29, 1994 at 10:00 A.M., local time, at The Grand
   Geneva Resort and Spa, Highway 50 East (Highway 50 at Highway 12), 7036
   Grand Way, Lake Geneva, Wisconsin, for the following purposes:

             1.   To elect seven directors for the ensuing year.

             2.   To consider and act upon a proposal to amend the Company's
                  Articles of Incorporation to increase the number of
                  authorized shares of Common Stock from 20,000,000 to
                  30,000,000 and the number of authorized shares of Class B
                  Common Stock from 9,000,000 to 20,000,000.

             3.   To consider and act upon a proposal to approve and ratify
                  the Company's 1994 Nonemployee Director Stock Option Plan.

             4.   To consider and act upon any other business which may be
                  properly brought before the meeting or any adjournment
                  thereof.

             Only holders of record of the Common Stock and Class B Common
   Stock as of the close of business on August 12, 1994 will be entitled to
   notice of, and to vote at, the meeting and any adjournment thereof. 
   Shareholders may vote in person or by proxy.  The holders of Common Stock
   will be entitled to one vote per share and the holders of Class B Common
   Stock will be entitled to ten votes per share on each matter submitted for
   shareholder consideration and will vote together in each instance as a
   single class. 

             Shareholders are cordially invited to attend the meeting in
   person and a map has been provided to assist you in locating The Grand
   Geneva Resort and Spa.  Even if you expect to attend the meeting in
   person, to help ensure your vote is represented at the meeting please
   complete, sign, date and return in the enclosed postage paid return
   envelope the accompanying proxy which is being solicited by the Board of
   Directors.  You may revoke your proxy at any time before it is actually
   voted by notice in writing to the undersigned or by voting in person at
   the meeting.

             Accompanying this Notice of 1994 Annual Meeting of Shareholders
   is a form of proxy and Proxy Statement.

                                      On Behalf of the Board of Directors

                                      [Printer to insert signature]

                                      Thomas F. Kissinger
                                      Secretary
   Milwaukee, Wisconsin 
   August 30, 1994

   <PAGE>
           [Back of Notice:  Map to The Grand Geneva Resort and Spa.]

   <PAGE>

                                PRELIMINARY COPY


                             THE MARCUS CORPORATION
                                     [LOGO]
                           __________________________

                                 PROXY STATEMENT
                           __________________________

                                       For
                      1994 Annual Meeting of Shareholders 
                          To be Held September 29, 1994

             This Proxy Statement and accompanying form of proxy are being
   furnished to the shareholders of THE MARCUS CORPORATION ("Company")
   beginning on or about August 30, 1994 in connection with the solicitation
   of proxies by the Board of Directors of the Company ("Board") for use at
   the Company's 1994 Annual Meeting of Shareholders to be held on Thursday,
   September 29, 1994 at 10:00 A.M., local time, at The Grand Geneva Resort
   and Spa, Highway 50 East (Highway 50 at Highway 12), 7036 Grand Way, Lake
   Geneva, Wisconsin, and at any adjournment thereof (collectively,
   "Meeting"), for the purposes set forth in the attached Notice of 1994
   Annual Meeting of Shareholders and as described herein.

             Execution of a proxy given in response to this solicitation will
   not affect a shareholder's right to attend the Meeting and to vote in
   person.  Presence at the Meeting of a shareholder who has signed a proxy
   does not in itself revoke a proxy.  Any shareholder giving a proxy may
   revoke it at any time before it is exercised by giving notice thereof to
   the Company's Secretary in writing, by notifying the appropriate personnel
   at the Meeting in writing or by voting in person at the Meeting.  Unless
   so revoked, the shares represented by proxies received by the Board will
   be voted at the Meeting in accordance with the instructions thereon.  If
   no instructions are specified on the proxy, the votes represented thereby
   will be voted (i) FOR the Board's seven director nominees set forth below;
   (ii) FOR the amendment to the Company's Articles of Incorporation
   increasing the number of authorized shares of Common Stock and Class B
   Common Stock; (iii) FOR the Company's 1994 Nonemployee Director Stock
   Option Plan; and (iv) on such other shareholder matters which may properly
   come before the Meeting in accordance with the best judgment of the
   persons named as proxies in the proxy.

             Only holders of record of shares of Common Stock ("Common
   Shares") and Class B Common Stock ("Class B Shares") as of the close of
   business on August 12, 1994 ("Record Date") are entitled to vote at the
   Meeting.  As of the Record Date, the Company had outstanding and entitled
   to vote 6,806,649 Common Shares and 6,225,333 Class B Shares.  The record
   holder of each outstanding Common Share on the Record Date is entitled to
   one vote per share and the record holder of each outstanding Class B Share
   on the Record Date is entitled to ten votes per share on each matter
   submitted for shareholder consideration at the Meeting.  The holders of
   Common Shares and the holders of Class B Shares will vote together as a
   single class on all matters subject to shareholder consideration at the
   Meeting.  The total number of votes represented by outstanding Common
   Shares and Class B Shares as of the Record Date was 69,059,979, consisting
   of 6,806,649 votes represented by outstanding Common Shares and 62,253,330
   votes represented by outstanding Class B Shares.  

   ____________________
   * Note to Printer:  This is Page 1 (but do not mark as such).

   <PAGE>

                              ELECTION OF DIRECTORS

             At the Meeting, the shareholders will elect seven directors of
   the Company, constituting the entire Board, to hold office until the
   Company's next annual meeting of shareholders and until their successors
   are duly qualified and elected.  If, prior to the Meeting, any of the
   Board's nominees should for any reason become unable to serve as a
   director, the votes represented by proxies granting authority to vote for
   all of the nominees named below or which do not contain any instructions
   will be voted for another replacement nominee selected by the Board, if
   any.  Under Wisconsin law, directors are elected by a plurality of the
   votes cast by the shares entitled to vote in the election, assuming a
   quorum is present.  For this purpose, "plurality" means that the
   individuals receiving the largest number of votes are elected as
   directors, up to the maximum number of directors to be chosen at the
   election.  Therefore, any shares which are not voted on this matter at the
   Meeting, whether by abstention, broker nonvote or otherwise, will have no
   effect on the election of directors at the Meeting.

             All of the nominees are shareholder-elected directors of the
   Company and have served continuously as directors since the date of their
   election.  The names of the nominees, together with certain information
   about each of them, are set forth below.

                                                                   Director
         Name             Current Principal Occupation      Age     Since  

    [*]  Ben Marcus       Retired Chairman of the Board     83       1969
                          of the Company (1)(2)(3)

    [*]  Stephen H.       Chairman of the Board,            59       1969
          Marcus          President and Chief Executive
                          Officer of the Company
                          (1)(2)(3)

    [*]  Diane Marcus     Real estate management and        55       1985
          Gershowitz      investments (1)(3)

    [*]  George R.        Retired Vice Chairman of Banc     70       1981
         Slater           One Corporation (bank holding
                          company) and retired Chairman
                          of the Board and Chief
                          Executive Officer of Banc One
                          Wisconsin Corporation
                          (Wisconsin bank holding
                          company)

    [*]  Lee Sherman      President of Lee Sherman          68       1983
          Dreyfus         Dreyfus, Inc. (public
                          communications company),
                          retired President and Chief
                          Operating Officer of Sentry
                          Insurance (a mutual insurance
                          company) and former Governor
                          of the State of Wisconsin(4)

    [*]  Daniel F.        President and Chief Executive     58       1985
          McKeithan, Jr.  Officer of Tamarack Petroleum
                          (operator of oil and gas
                          wells) and President and Chief
                          Executive Officer of Active
                          Investor Management, Inc.
                          (operator of oil and gas
                          wells)(5)

    [*]  John L. Murray   Retired Chairman of the Board     67       1987
                          and Chief Executive Officer of
                          Universal Foods Corporation
                          (international manufacturer
                          and marketer of value-added
                          food products)(6)

   _____________

   * Printer Note:  Director's pictures are to be included on left margin
     next to each respective name.

   _________________

   (1)  Diane Marcus Gershowitz and Stephen H. Marcus are the daughter and
        son, respectively, of Ben Marcus.

   (2)  Ben Marcus retired as the Company's Chairman of the Board in December
        1991, although he still serves as a nonofficer employee of the
        Company.  Because the Company operates as a holding company through
        subsidiary corporations, Stephen H. Marcus is also an officer of
        certain of the Company's principal operating subsidiaries.  

   (3)  As a result of their beneficial ownership of Common Shares and Class
        B Shares, Ben Marcus, Stephen H. Marcus and/or Diane Marcus
        Gershowitz may be deemed to control, or share in the control of, the
        Company.  See "Stock Ownership of Management and Others."

   (4)  Lee Sherman Dreyfus is a director of Associated Bank-Menomonee Falls,
        a banking subsidiary of Associated Banc-Corp.

   (5)  Daniel F. McKeithan, Jr. is a director of Firstar Corporation,
        Wisconsin Gas Company and WICOR, Inc. and is a trustee of The
        Northwestern Mutual Life Insurance Company ("NML").  NML is also one
        of the Company's principal lenders.

   (6)  John L. Murray is a director of Briggs & Stratton Corporation, Twin
        Disc, Inc., Universal Foods Corporation, Wisconsin Electric Power
        Company and Wisconsin Energy Corporation.

               The Board has an Audit Committee whose principal function is
   to recommend annually a firm of independent certified public accountants
   to serve as the Company's auditor, to meet with and review reports of the
   Company's auditor and to recommend to the Board such actions within the
   scope of its authority as it deems appropriate.  The Audit Committee
   consists entirely of independent directors, including Daniel F. McKeithan,
   Jr. (Chairman), Lee Sherman Dreyfus and John L. Murray.  The Audit
   Committee met once in fiscal 1994.

             The Board has a Compensation and Personnel Committee whose
   principal function is to recommend for approval to the Board the
   compensation, bonuses and benefits of officers and other key employees of
   the Company and its subsidiaries and to administer the Company's 1987
   Stock Option Plan.  See "Executive Compensation--Stock Options."  The
   Compensation and Personnel Committee is also vested with authority to
   consider and nominate future directors of the Company.  Shareholders
   entitled to vote at the Meeting who wish to propose director nominees for
   consideration at the Meeting may do so under the Company's By-laws only by
   giving written notice of an intent to make such a nomination to the
   Secretary of the Company not less than 15 days in advance of the Meeting. 
   Such notice must specify, among other things, the nominee's name,
   biographical data and qualifications.  The Compensation and Personnel
   Committee consists of John L. Murray (Chairman), Daniel F. McKeithan, Jr.
   and Lee Sherman Dreyfus.  The Compensation and Personnel Committee met
   twice in fiscal 1994.  See "Executive Compensation -- Report on Executive
   Compensation."

             During the Company's 1994 fiscal year, four meetings of the
   Board were held.  No director attended less than 75% of the meetings of
   the Board and committees thereof on which he or she served, except Ben
   Marcus who missed two Board meetings.

   <PAGE>

                     NONEMPLOYEE DIRECTOR STOCK OPTION PLAN

   General

             The purpose of the Company's 1994 Nonemployee Director Stock
   Option Plan (the "Director Plan") is to promote the achievement of long-
   term growth and financial success of the Company by attracting and
   retaining nonemployee directors of outstanding competence and by better
   aligning the personal financial interests of the Company's nonemployee
   directors with those of its shareholders.  The Director Plan was adopted
   by the Board on June 24, 1994, subject to shareholder approval, and will
   be effective as of the date of the Meeting, if approved thereat by the
   shareholders.

             The following summary description of the Director Plan is
   qualified in its entirety by reference to the full text of the Director
   Plan attached as Exhibit A hereto.

   Eligibility; Administration

             Directors who are not employees of the Company or any subsidiary
   are eligible to participate in the Director Plan.  Currently, five
   directors are eligible to participate in the Director Plan, including
   Diane Marcus Gershowitz, George R. Slater, Lee Sherman Dreyfus, Daniel F.
   McKeithan, Jr. and John L. Murray.

        Each nonemployee director is automatically entitled, as described
   below, to receive specified grants of nonqualified stock options on
   certain dates under the Director Plan.  Accordingly, the Director Plan is
   intended to be self-governing in virtually all substantive respects.  Any
   questions of interpretation will be resolved by the Board consistent with
   the terms of the Director Plan.

   Grants Under the Director Plan; Available Stock

             The Director Plan provides that up to 50,000 Common Shares
   (subject to adjustment as described below) will be reserved and made
   available for issuance upon the exercise of nonqualified stock options
   granted under the Director Plan.  If any option granted under the Director
   Plan terminates, expires or is canceled prior to the delivery of all the
   Common Shares issuable pursuant to the option, such Common Shares
   (assuming the holder of the option did not receive dividends on the shares
   or exercise any other indicia of ownership) will be made available again
   for issuance pursuant to other option grants under the Director Plan.

   Option Terms

             Upon the approval of the Director Plan by the shareholders at
   the Meeting, each then serving nonemployee director will automatically be
   granted an option to purchase 1,000 Common Shares.  Thereafter, on the
   date when any new nonemployee director is first elected or appointed as a
   director of the Company during the existence of the Director Plan, the new
   nonemployee director will automatically be granted an option to purchase
   1,000 Common Shares.  Additionally, on the last day of each fiscal year
   during the term of the Director Plan, each then serving nonemployee
   director will automatically be granted an option to purchase 500 Common
   Shares.  The exercise price for all options granted under the Director
   Plan will be the fair market value of the Common Shares on the date of
   grant, as determined by reference to the closing sale price of the Common
   Shares on the New York Stock Exchange on the date of grant.  Options will
   have a term of ten years and will be fully vested and exercisable
   immediately after grant.

             Options may be exercised by payment in full to the Company of
   the exercise price either in cash, previously acquired Common Shares
   having a fair market value on the date of exercise equal to the option
   exercise price (provided such Common Shares have been owned by the
   optionee for at least six months prior to exercise) or a combination
   thereof.  Options may not be sold, assigned, transferred or disposed of in
   any manner other than by will or the laws of descent and distribution. 
   The designation of a beneficiary will not constitute a transfer.  

   Antidilution Adjustments

             In the event of any stock dividend, stock split, combination or
   exchange of shares, merger, consolidation, spinoff, recapitalization or
   other distribution affecting the Common Shares such that an adjustment is
   determined by the Board to be appropriate in order to prevent dilution or
   diminishment of the benefits or potential benefits intended to be made
   available under the Director Plan, the Board may, in such manner as it may
   deem equitable, adjust either or both the number of Common Shares and/or
   the exercise price of outstanding options granted under the Director Plan,
   together with an adjustment to the number of Common Shares which remain
   eligible for issuance upon further grant of options under the Director
   Plan.

   Amendment and Termination

        The Board may amend, suspend or terminate the Director Plan at any
   time, except that no such action may affect adversely any then outstanding
   options granted under the Director Plan without the approval of the
   respective optionee.  The Director Plan further provides that the
   provisions governing the granting of options may not be amended more than
   once every six months, other than to comport with changes in the Internal
   Revenue Code, the Employee Retirement Income Security Act of 1974 or the
   rules promulgated thereunder, as allowed under Section 16 of the
   Securities Exchange Act of 1934.  The Director Plan terminates ten years
   after its effective date.

   Certain Federal Income Tax Consequences

             The grant of an option under the Director Plan will create no
   income tax consequences to the optionee or the Company.  A nonemployee
   director will generally recognize ordinary income at the time of option
   exercise in an amount equal to the excess of the fair market value of the
   Common Shares at such time over the exercise price.  The Company will be
   entitled to a deduction in the same amount and at the same time as
   ordinary income is recognized by the nonemployee director.  A subsequent
   disposition of the Common Shares by the nonemployee director will give
   rise to capital gain or loss by the nonemployee director to the extent the
   amount realized from the sale differs from the tax basis, i.e. the fair
   market value of the Common Shares on the date of exercise.  This capital
   gain or loss will be a long-term capital gain or loss if the Common Shares
   had been held for more than one year from the date of exercise.

   Future Grants

             No options have yet been granted under the Director Plan. 
   Assuming the shareholders approve the Director Plan at the Meeting, each
   nonemployee director will automatically receive an option to purchase
   1,000 Common Shares at an exercise price equal to the closing sale price
   of the Common Shares on the New York Stock Exchange on the date of the
   Meeting.  For example, on August 12, 1994, the closing sales price of the
   Common Stock on the New York Stock Exchange was $__________.  If the
   Director Plan had been in effect in fiscal 1994, each current nonemployee
   director of the Company would have automatically received on May 26, 1994
   an option to purchase 500 Common Shares at an exercise price of $27.13.

   Vote Required

             For the Director Plan to be approved, the votes cast by the
   holders of the outstanding Common Shares and Class B Shares, voting
   together as a single class, for the Director Plan must exceed the number
   of votes cast against the Director Plan; provided that a majority of the
   votes represented by outstanding Common Shares and Class B Shares on the
   Record Date are voted on the proposal.  Assuming that a quorum of votes is
   represented at the Meeting, any shares not voted at the Meeting on the
   Director Plan (whether by broker nonvotes, abstentions or otherwise) will
   have no impact on the vote.  As of the Record Date, the Company's
   directors and officers as a group, including Ben Marcus, Stephen H. Marcus
   and Diane Marcus Gershowitz, beneficially owned approximately 89.5% of the
   combined voting power of the Common Shares and Class B Shares.  See "Stock
   Ownership of Management and Others."  Since it is expected that such
   individuals will vote in favor of approving the Director Plan, sufficient
   affirmative votes to approve the Director Plan are assured.

             Common Shares and Class B Shares represented at the Meeting by
   executed but unmarked proxies will be voted "FOR" the Director Plan,
   unless a vote against the Director Plan or to abstain from voting is
   specifically indicated on the proxy.

             The Board unanimously recommends that shareholders vote FOR the
   Director Plan.

   <PAGE>
                           AUTHORIZED STOCK AMENDMENT

   General

             The Board has approved and recommends that the shareholders
   adopt an amendment to Article 2 of the Company's Articles of Incorporation
   which would increase the number of authorized Common Shares from
   20,000,000 to 30,000,000 and the number of authorized Class B Shares from
   9,000,000 to 20,000,000 ("Authorized Stock Amendment").  The Authorized
   Stock Amendment will not increase or otherwise affect the number of
   authorized shares of preferred stock which may be issued by the Company. 
   The provisions of Article 2 of the Company's Articles of Incorporation, as
   proposed to be amended by the Authorized Stock Amendment, are set forth in
   Exhibit B to this Proxy Statement.

             As of the Record Date, in addition to the 6,806,649 Common
   Shares issued and outstanding, an additional 449,475 Common Shares were
   reserved for issuance under the Company's 1987 Stock Option Plan, and an
   additional 6,225,333 Common Shares were reserved for issuance upon any
   potential conversions of the Class B Shares.  Further, if the proposed
   Director Plan is adopted by shareholders at the Meeting, an additional
   50,000 Common Shares will be reserved for issuance upon exercise of
   options which may be granted thereunder.  As of the Record Date, 6,225,333
   Class B Shares were issued and outstanding, with no further Class B Shares
   reserved for subsequent issuance.  Therefore, as of the Record Date, there
   were a total of 13,481,457 Common Shares either issued and outstanding or
   reserved for issuance out of a total of 20,000,000 authorized Common
   Shares, leaving a total of 6,518,543 Common Shares remaining available for
   subsequent issuance or reservation.  Similarly, as of the Record Date, a
   total of 3,774,667 Class B Shares remain available for subsequent
   issuance.  The Company's Articles of Incorporation only allow additional
   issuances of Class B Shares as part of a stock split or dividend in
   conjunction with and in the same ratio as a stock split or dividend on the
   Common Shares and only to the holders of then outstanding Class B Shares.

             The Board believes that the increased number of authorized
   Common Shares contemplated by the proposed Authorized Stock Amendment is
   desirable to make additional unreserved Common Shares available for
   issuance or reservation without further shareholder authorization, except
   as may be required by law or by the rules of the New York Stock Exchange. 
   Authorizing the Company to issue more shares than currently authorized by
   the Articles of Incorporation will not affect materially any substantive
   rights, powers or privileges of holders of Common Shares or the Class B
   Shares.  There are currently no shares of preferred stock outstanding. 
   The Company does not have any current plans or intentions to issue any of
   the additionally authorized Common Shares or Class B Shares, or any
   preferred stock.  However, the Board believes that having such additional
   shares authorized and available for issuance or reservation will allow the
   Company to have greater flexibility in considering potential future
   actions involving the issuance of stock, including stock dividends or
   splits.  The Board has no current plans to effect such potential actions. 
   Other than with respect to the reservation of Common Shares in connection
   with (i) the Company's 1987 Stock Option Plan; (ii) the conversion of
   Class B Shares into Common Shares; and (iii) the Director Plan if approved
   at the Meeting, the Company has no other plans or other existing or
   proposed agreements or understandings to issue, or reserve for future
   issuance, any of the additional Common Shares or Class B Shares which
   would be authorized by the Authorized Stock Amendment.

             As a result of their beneficial ownership of approximately 89.4%
   of the combined voting power of the Common Shares and Class B Shares, Ben
   Marcus, Stephen H. Marcus and Diane Marcus Gershowitz may be deemed to
   control, or share in control, of the Company.  Therefore, the Company does
   not view the Authorized Stock Amendment as part of an "anti-takeover"
   strategy.  The Authorized Stock Amendment is not being advanced as a
   result of any known effort by any party to accumulate Common Shares or to
   obtain control of the Company.  See "Stock Ownership of Management and
   Others."


   Vote Required

             In order for the Authorized Stock Amendment to be approved, the
   following votes must be obtained:  (i) the affirmative vote of a majority
   of the votes entitled to be cast at the Meeting by the holders of the
   Common Shares, voting separately as a class; (ii) the affirmative vote of
   a majority of the votes entitled to be cast at the Meeting by the holders
   of the Class B Shares, voting separately as a class; and (iii) the
   affirmative vote of a majority of the votes entitled to be cast at the
   Meeting by the holders of the Common Shares and the Class B Shares, voting
   together as a single class.  Any votes represented by Common Shares or
   Class B Shares not cast at the Meeting (whether by broker nonvotes,
   abstentions or otherwise) will be treated as votes against the Authorized
   Stock Amendment.  As of the Record Date, the Company's directors and
   officers as a group, including Ben Marcus, Stephen H. Marcus and Diane
   Marcus Gershowitz, beneficially owned approximately 94.5% of the voting
   power of Class B Shares and 89.5% of the combined voting power of the
   Common Shares and Class B Shares.  See "Stock Ownership of the Management
   and Others."  Since it is expected that such individuals will vote in
   favor of approving the Authorized Stock Amendment, sufficient votes for an
   affirmative vote of the majority of the Class B Shares, voting separately
   as a class, and sufficient votes for an affirmative vote of the majority
   of the Common Shares and the Class B Shares, voting together as a single
   class, are assured.  However, there is no assurance that an affirmative
   vote of a majority of the votes entitled to be cast by the Common Shares,
   voting separately as a class, will be obtained for the Authorized Stock
   Amendment.

             Common Shares and Class B Shares represented by executed but
   unmarked proxies will be voted "FOR" the Authorized Stock Amendment,
   unless a vote against the Authorized Stock Amendment or to abstain from
   voting is specifically indicated on the proxy.

             The Board unanimously recommends that shareholders vote FOR
   approval of the Authorized Stock Amendment.

   <PAGE>
                    STOCK OWNERSHIP OF MANAGEMENT AND OTHERS

             The following table sets forth information as of the Record Date
   as to the Common Shares and any Class B Shares beneficially owned by (i)
   each director and each executive officer named in the Summary Compensation
   Table set forth below under "Executive Compensation -- Summary
   Compensation;" (ii) all current directors and executive officers as a
   group; and (iii) all other persons or entities known by the Company to be
   the beneficial owner of more than 5% of either class of the Company's
   outstanding capital stock.  A row for Class B Share ownership is not
   included for individuals or entities who do not beneficially own any Class
   B Shares.


   <TABLE>
   <CAPTION>
                                                                              Percentage of
                             Sole Voting   Shared Voting     Total Share        Aggregate
                                 and            and         Ownership and        Voting 
    Name of Individual or     Investment     Investment     Percentage of       Power<F1>  
    Group/Class of Stock       Power<F1>     Power<F1>         Class<F1>  

                                            Directors and Executive Officers

    <S>                    <C>              <C>                <C>                    <C>      
    Ben Marcus<F2>
     Common Shares                621<F3>        -0-                 621<F3>
                                                                      *               32.8%

     Class B Shares              -0-        2,265,564          2,265,564    
                                                                  (36.4%)   
    Stephen H. Marcus<F2>
     Common Shares                930<F3>      33,011             33,941<F3>
                                                                      *               36.0%

     Class B Shares         1,259,773       1,224,919<F4>      2,484,692    
                                                                  (39.9%)   
    Diane Marcus                         
    Gershowitz<F2>
     Common Shares               -0-             -0-                -0-     
                                                                      *               27.2%
     Class B Shares         1,018,718         857,405          1,876,123    
                                                                  (30.1%)   

    George R. Slater
     Common Shares<F5>            500            -0-                 500    
                                                                      *                *   
    Lee Sherman Dreyfus
     Common Shares              3,000            -0-               3,000    
                                                                      *                *   
    Daniel F. McKeithan,
    Jr.
     Common Shares              1,000            -0-               1,000    
                                                                      *               *    

    John L. Murray                                       
     Common Shares              1,500            -0-               1,500    
                                                                      *               *    

    Bruce J. Olson
     Common Shares<F6>         13,303<F3>      14,560             27,863<F3>           *   
                                                                      *     
    Kenneth A. MacKenzie
     Common Shares<F6>          7,610<F3>         200              7,810<F3>           *   
                                                                      *     

    H. Fred Delmenhorst
     Common Shares<F6>          4,992<F3>         450              5,442<F3>           *   
                                                                      *     

    All directors and
    executive officers as
    a group (11
    persons)<F7>
     Common Shares<F8>         33,556<F3>      48,221             81,777<F3>
                                                                   (1.2%)             89.5%

     Class B Shares         2,278,491       3,892,960          6,171,451    
                                                                  (99.1%)   

    <CAPTION>
                                Other Five Percent Shareholders

    <S>                       <C>                <C>             <C>                      <C>
    Neuberger & Berman<F9>
    Common Shares<F10>        747,200            -0-             747,200                  *
                                                                  (10.9%)   
    Dimensional Fund
    Advisors Inc.<F11>

    Common Shares<F12>        341,575            -0-             341,575                  *
                                                                   (5.0%)   
   __________________

      * Less than 1%.

   <FN>

   <F1> There are included in some cases shares over which a director or executive officer has or shares voting power and/or
        investment power as to which beneficial ownership may be disclaimed. The number of Class B Shares (included in the
        beneficial ownership figures detailed above) set forth after each of the following directors has also been included in
        the beneficial ownership of at least one other director: Ben Marcus (199,698); Stephen H. Marcus (529,724); and Diane
        Marcus Gershowitz (529,724).  The outstanding Class B Shares are convertible on a share-for-share basis into Common
        Shares at any time at the discretion of each holder.  As a result, a holder of Class B Shares is deemed to beneficially
        own an equal number of Common Shares.  However, in order to avoid overstatement of the aggregate beneficial ownership of
        both classes of the Company's outstanding capital stock, the Common Shares listed in the table do not include Common
        Shares which may be acquired upon the conversion of outstanding Class B Shares.  Similarly, the percentage of outstanding
        Common Shares beneficially owned is determined with respect to the total number of outstanding Common Shares, excluding
        Common Shares which may be issued upon conversion of outstanding Class B Shares.

   <F2> The address of Ben Marcus, Stephen H. Marcus and Diane Marcus Gershowitz is 250 East Wisconsin Avenue, Suite 1700,
        Milwaukee, Wisconsin 53202-4220.  

   <F3> Includes 621, 830, 714, 379, 361 and 2,905 Common Shares held for the respective accounts of Ben Marcus, Stephen H.
        Marcus, Bruce Olson, Kenneth A. MacKenzie, H. Fred Delmenhorst, and all directors and officers as a group in the
        Company's Pension Plus Plan as of December 31, 1993, the latest practicable date for which such data is available.  See
        "Executive Compensation -- Summary Compensation Information."

   <F4> Includes 55,532 shares disclaimed by Mr. Marcus, which shares are otherwise beneficially owned by the children of Mr.
        Marcus' sister, Diane Marcus Gershowitz.  Mr. Marcus acts as custodian over such shares.  Such shares are also deemed to
        be beneficially owned by Diane Marcus Gershowitz.  See footnote (1).

   <F5> During fiscal 1994, Mr. Slater filed an untimely Form 4 report concerning a purchase of Common Shares.

   <F6> Includes 4,500 and 240 Common Shares subject to acquisition by Bruce Olson and Kenneth A. MacKenzie, respectively,
        pursuant to the exercise of vested stock options held on the Record Date.  During fiscal 1994, each of Bruce Olson and H.
        Fred Delmenhorst filed an untimely Form 4 report concerning their sale of Common Shares after their respective exercise
        of stock options granted under the 1987 Stock Option Plan.  See "Executive Compensation -- Stock Options."  

   <F7> In determining the aggregate beneficial ownership of Common Shares and Class B Shares for all directors and executive
        officers as a group, shares which are beneficially owned by more than one director or officer have been counted only once
        to avoid overstatement.  See footnote (1).

   <F8> Includes 4,740 Common Shares subject to acquisition pursuant to the exercise of vested stock options held by executive
        officers of the Company on the Record Date.  See "Executive Compensation--Stock Options."

   <F9> The address of Neuberger & Berman ("N&B") is 605 Third Avenue, New York, New York  10158.  

   <F10> Other than share ownership percentage information, the information set forth is as of January 31, 1994, as reported by
         N&B in its Schedule 13G filed with the SEC and the Company.  According to such Schedule 13G, partners of N&B own 43,000
         shares and N&B disclaims beneficial ownership of these shares which were purchased with the personal funds of the N&B
         partners.

   <F11> The address of Dimensional Fund Advisors Inc. ("DFA") is 1299 Ocean Avenue, 11th Floor, Santa Monica, California 
         90401.

   <F12> Other than share ownership percentage information, the information set forth is as of February 9, 1994, as reported by
         DFA in its Schedule 13G filed with the SEC and the Company. 
   </TABLE>


   <PAGE>
                             EXECUTIVE COMPENSATION

   Report on Executive Compensation

             The Company strives to provide fair and competitive compensation
   which rewards corporate and individual performance and helps attract,
   retain and motivate highly qualified individuals who contribute to the
   Company's long-term growth and success.  One of the Company's guiding
   philosophies is to encourage its executives and other employees to take
   appropriate market responsive risk-taking actions which facilitate the
   growth and success of the Company.  The Company's compensation policies
   attempt to encourage the continuation of this entrepreneurial spirit.

             The Compensation and Personnel Committee of the Board
   ("Committee") is responsible for evaluating and determining the
   compensation of the Company's executive officers, including the Company's
   Chief Executive Officer Stephen H. Marcus, in accordance with the
   foregoing philosophies and policies.  The Committee is composed entirely
   of independent, nonemployee directors.  Executive officer compensation
   consists of base salary, annual bonus payments, stock options grants and
   other benefits under the Company's several employee benefit plans.

             Each executive officer's base salary has been established based
   on the level of responsibilities delegated to the executive and the
   relationship of such responsibilities to those of other Company executive
   officers.  In evaluating and adjusting base salaries of executives (other
   than Mr. Marcus) from year-to-year, the Committee acts on the
   recommendations of Mr. Marcus, who in making his recommendations takes
   into account (i) the financial performance of the Company as a whole and
   on a divisional basis, when appropriate, for the fiscal year then ended,
   compared to its respective historical and anticipated performance; (ii)
   general economic conditions (including inflationary factors) and the
   impact such conditions had on the industry segments in which the Company
   operates; (iii) each executive officer's past, and anticipated future,
   contributions to the Company's performance; (iv) each executive officer's
   existing base salary compared to the range of the base salaries of
   similarly situated executives; (v) any new responsibilities delegated, or
   to be delegated, to such officer; and (vi) the extent of participation of
   the executive in any significant corporate achievements over the prior
   fiscal year (such as the Company's acquisition and renovation of The Grand
   Geneva Resort and Spa or the restructuring of the Company's  restaurant
   division).  In evaluating and adjusting Mr. Marcus' base salary, the
   Committee subjectively considers the same factors cited above, as well as
   the comparative salaries and total compensation packages of other Chief
   Executive Officers, with particular reference to local market
   circumstances.   In determining the adjustment to Mr. Marcus' base salary
   for fiscal 1995, the Committee specifically took into account the
   Company's record-setting revenue and earnings performance for fiscal 1994.

             Bonus awards attributable to each fiscal year are granted by the
   Committee to the named executive officers, including Mr. Marcus,
   subsequent to the fiscal year-end.  Fiscal 1994 bonus awards for the named
   executive officers who have no direct operational responsibilities were
   based on the recommendations of Mr. Marcus, who made his recommendations
   based on the Company's overall financial performance for the year then
   ended and such officer's individual contributions and achievements over
   fiscal 1994, particularly as such contributions and achievements related
   to advancing the Company's entrepreneurial philosophy.  Specific corporate
   performance factors considered in making fiscal 1994 bonus determinations
   for such executives were the Company's ____% increase in revenues, ____%
   increase in earnings and ____% increase in earnings per share, all
   compared to fiscal 1993.  The fiscal 1994 bonus award for the named
   executive officer who has direct managerial responsibilities for two
   operating divisions of the Company was determined based on the financial
   and operating performance of those divisions, together with the over-all
   financial performance of the Company in fiscal 1994.  Mr. Marcus received
   a fiscal 1994 bonus payment based on a pre-established formula which
   provides for his receipt of a performance bonus equal to three-fourths of
   one percent of the Company's pre-tax earnings for the fiscal year.

             Stock options are granted each year by the Committee to selected
   executive officers as part of such officers' compensation package. 
   Options granted by the Committee have a per share exercise price equal to
   100% of the fair market value of the Common Shares on the date of grant. 
   Therefore, since the economic value of each option is directly dependent
   upon future increases in the value of the Common Shares, the Committee
   believes option grants help to better align the interests of option
   recipients with the economic interests of the Company's shareholders.  The
   Committee believes stock option grants provide a long-term incentive for
   option recipients to improve the Company's financial performance and, in
   turn, its stock price.  Mr. Marcus is not eligible to receive option
   grants under the Company's 1987 Stock Option Plan.  Since Mr. Marcus and
   his family own approximately 48% of the outstanding Common Shares and
   Class B Shares, his economic interests are directly linked to the price
   performance of the Company's Common Shares.  Therefore, at the time the
   Company's 1987 Stock Option Plan was adopted, it was determined
   unnecessary to provide Mr. Marcus with the opportunity to receive stock
   option grants. 

             Consistent with the Company's philosophy of encouraging
   entrepreneurism throughout the organization, the Committee grants options
   annually to a broad number of key employees.  Option grants in fiscal 1994
   to key employees other than the named executive officers constituted 87.1%
   of all option grants.  The size of option grants to the named executive
   officers is based on (i) each officer's length of service and relative
   responsibilities and contributions to the Company's performance over the
   past year; (ii) the officer's anticipated future contributions to the
   success of the Company; (iii) historical levels of option grants to, and
   the level of existing stock ownership of, such officer and other executive
   officers; and (iv) the relative levels of option grants then being made to
   all employees and other executive officers. 

             The Committee also attempts to provide other competitive
   compensatory benefits to the Company's executive officers, including
   participation in the Company's Pension Plus Plan, nonqualified retirement
   income plan, nonqualified deferred compensation plan, health insurance,
   life and disability insurance and other benefits.

             As a result of current executive compensation levels, the
   Committee does not intend currently to take any action to conform its
   compensation plans to comply with the regulations proposed under Internal
   Revenue Code Section 162(m) relating to the $1 million cap on executive
   compensation deductibility imposed by the Omnibus Revenue Reconciliation
   Act of 1993.

             By the Compensation and Personnel Committee:

                  John L. Murray, Chairman
                  Daniel F. McKeithan, Jr.
                  Lee Sherman Dreyfus

   Summary Compensation Information

             The following table sets forth certain information concerning
   compensation paid by the Company for the last three fiscal years to the
   Company's Chief Executive Officer and the other executive officers of the
   Company who earned over $100,000 in salary and bonuses in fiscal 1994. 
   The persons named in the table below are hereinafter sometimes referred to
   as the "named executive officers."


   <TABLE>
                           Summary Compensation Table
   <CAPTION>


                                                  Annual Compensation          Stock Option
        Name and Principal      Fiscal                                          Grants<F4>      All Other
             Positions           Year      Salary<F1>  Bonus<F2>  Other<F3>      (shares)    Compensation<F5>

    <S>                         <C>       <C>          <C>        <C>             <S>            <C>
    Stephen H. Marcus           1994      $275,543     $          $2,250            N/A          $  4,151
     Chairman of the Board      1993      $245,600     $210,149   $2,500            N/A          $  4,048
     President and Chief        1992      $208,172     $191,584   $2,500            N/A          $  3,302
     Executive Officer <F3>

    Bruce J. Olson              1994      $162,661     $          $   --          10,000         $  1,593
     Group Vice President       1993      $153,269     $121,013   $   --           7,500         $  2,908
                                1992      $138,510     $ 96,395   $   --             --          $  1,078

    Kenneth A. MacKenzie        1994      $ 96,018     $ 12,000   $   --           4,000         $  2,762
     Chief Financial Officer,   1993      $ 94,539     $ 19,000   $   --           3,750         $  1,307
     Treasurer and Controller   1992      $ 90,602     $  8,500   $   --             --          $  1,258

    H. Fred Delmenhorst         1994      $ 99,525     $ 12,000   $   --           4,000         $  1,914
     Vice President-Human       1993      $ 92,308     $ 10,000   $   --  $        3,750         $  1,357
     Resources                  1992      $ 86,503     $  9,000   --                  --         $  1,324

   <FN>
   _________________

   <F1> Includes amounts deferred by the Company at the election of the named executive officer under Section 401(k) of the
        Internal Revenue Code and the Company's Deferred Compensation Plan and Mr. Marcus' salary amount listed for fiscal 1994
        includes $25,000 payable during fiscal 1995.  The Company's Deferred Compensation Plan is a defined contribution program
        whereby an eligible employee may voluntarily make an irrevocable election to defer receipt of up to 100% of the
        employee's annual compensation on a pre-tax basis.  The irrevocable election must be made prior to the start of any
        calendar year to which it applies and must specify both a benefit payment commencement date beyond the end of the last
        such calendar year and the form of payment (i.e., lump sum, periodic installments or monthly annuity).  During the
        period of deferral, the Company quarterly applies to the deferred amount an earnings credit equal to the average prime
        interest rate of a designated Milwaukee bank.  The benefits payable under the Deferred Compensation Plan (i.e., the
        employee's deferred amounts plus his earnings credits) will be paid out of the Company's general corporate assets as
        benefit payments become due after the employee's specified commencement date.

   <F2> Bonus amounts listed relate to the fiscal year to which such bonuses are attributable.

   <F3> Includes for Mr. Marcus the amount of directors' fees he earned in fiscal 1994, 1993 and 1992.  See "Director
        Compensation" below.  The value of all perquisites and other personal benefits provided to each named executive officer
        by or on behalf of the Company is significantly less than the required reporting thresholds of the lesser of $50,000 or
        10% of the annual salary and bonus reported for each respective named executive officer.  

   <F4> Granted at 100% fair market value on the date of grant under the Company's 1987 Stock Option Plan.  See footnote (1) to
        the table set forth under "Stock Options--Option Grants in 1994 Fiscal Year" below for additional information.

   <F5> Includes the Company's contributions on behalf of each named executive officer to its defined contribution Pension Plus
        Plan and the dollar value of imputed life insurance premiums paid by, or on behalf of, the Company during the fiscal
        year with respect to term life insurance for the benefit of the named executive officer.  The Pension Plus Plan is a
        profit sharing plan with Internal Revenue Code Section 401(k) features and covers all eligible employees of the Company
        and its subsidiaries, including the named executive officers, and uses a participating employee's aggregate direct
        compensation as the basis for determining the employee and employer contributions that are allocated to the employee's
        account under the Pension Plus Plan.  A participating employee may elect to make pre-tax deposits of up to 10% of the
        employee's annual compensation.  The Pension Plus Plan also provides for three types of employer contributions: (i) a
        basic contribution equal to 1% of a participating employee's annual compensation; (ii) a matching contribution equal to
        one-fourth of the employee's pre-tax deposits not exceeding 6% of such annual compensation; and (iii) a discretionary
        profit performance contribution determined by the Board.  For purposes of the profit performance contribution, the
        Company and its subsidiaries have been divided into eight profit sharing groups, and the profit performance contribution
        for the participating employees employed by a particular profit sharing group is dependent upon the Company's overall
        operations meeting profitability targets, the Company having achieved a positive return on shareholders' equity and that
        profit sharing group's operating performance having been profitable.  A participating employee's share of the annual
        profit performance contribution, if any, for the employee's profit sharing group is determined by multiplying the
        contribution amount by the ratio of the participating employee's annual compensation to the aggregate annual
        compensation of all participating employees in that profit sharing group.  The employee's pre-tax savings deposits and
        the employer basic contributions allocated to a participating employee's account are fully vested upon deposit, and the
        employer matching and profit performance contribution are subject to a graduated vesting schedule resulting in full
        vesting after seven years of service.  The participating employee has the right to direct the investment of the pre-tax
        savings deposits and employer matching contributions allocated to the employee's account in one or more of several
        available investment funds.  The allocated employer basic contributions are generally expected to be invested in Common
        Shares but, at the direction of the Pension Plus Plan's administrative committee, may be invested in a different manner. 
        The allocated employer profit performance contributions are invested in the manner selected by the Pension Plus Plan's
        administrative committee, which may also include investment in Common Shares.  The vested portion of a participating
        employee's account balance becomes distributable in a lump sum payment only after the employee's termination of
        employment, although the employee has the right while employed to make a withdrawal of pre-tax savings deposits for
        certain hardship reasons which are prescribed by applicable federal law.  The Company also provides all named executive
        officers with long-term disability protection.
   </TABLE>

   Stock Options 

        The Company has a 1987 Stock Option Plan ("1987 Plan") pursuant to
   which options to acquire Common Shares may be granted until June 1997 by
   the Committee to officers and other key employees of the Company and its
   subsidiaries, including executive officers and directors.  However, Ben
   Marcus, Stephen H. Marcus, Diane Marcus Gershowitz and any other person
   who owns, directly or indirectly, 5% or more of the Company's voting power
   cannot receive options under the 1987 Plan.  The following table sets
   forth information concerning the grant of stock options under the 1987
   Plan during fiscal 1994 to the named executive officers.


   <TABLE>
                        Option Grants in 1994 Fiscal Year

   <CAPTION>
                             Common       Percentage of                              Potential Realizable Value at
                             Shares       Total Options                              Assumed Annual Rates of Stock
                           Underlying    Granted to All     Exercise                             Price
                             Options      Employees in     Price<F2>   Expiration  Appreciation for Option Term<F3>
            Name           Granted<F1>  1994 Fiscal Year  (per share)     Date         5%                   10%

    <S>                        <C>             <C>          <C>         <C>              <C>              <C>
    Stephen H. Marcus .        N/A             N/A            N/A          N/A            N/A              N/A


    Bruce J. Olson  . .        5,000              3.6%      $ 22.50     06/21/98         $31,100          $68,700
                               5,000              3.6%      $ 27.00     12/13/98         $37,300          $82,400

    Kenneth A. MacKenzie  
                               2,000              1.4%      $ 22.50     06/21/98         $12,400          $27,500
                               2,000              1.4%      $ 27.00     12/13/98         $14,900          $33,000

    H. Fred Delmenhorst        2,000              1.4%      $ 22.50     06/21/98         $12,400          $27,500
                               2,000              1.4%      $ 27.00     12/13/98         $14,900          $33,000
   <FN>
   __________________

   <F1> Options granted under the 1987 Plan may be designed to qualify as either "incentive stock options" within the meaning of
        Section 422A of the Internal Revenue Code or as "nonstatutory stock options."  The options reflected in the table are
        nonstatutory stock options under the Internal Revenue Code and were granted on June 22, 1993 and December 14, 1993.  The
        exercise price of each option granted was equal to 100% of the fair market value of the Common Shares on the date of
        grant, as determined by the Committee.  Options granted under the 1987 Plan vest and are exercisable with respect to 40%
        of the subject shares after two years from the grant date, 60% after three years, 80% after four years and 100% after
        four years and six months, but not after the five-year option period. 

   <F2> The exercise price of options may be paid in cash, by delivering previously issued Common Shares or any combination
        thereof.

   <F3> The potential realizable values set forth under the columns represent the difference between the stated option exercise
        price and the market value of the Common Shares based on certain assumed rates of stock price appreciation and assuming
        that the options are exercised on their stated expiration date; the potential realizable values set forth do not take
        into account applicable tax and expense payments which may be associated with such option exercises.  Actual realizable
        value, if any, will be dependent on the future stock price of the Common Shares on the actual date of exercise, which
        may be earlier than the stated expiration date.  The 5% and 10% assumed rates of stock price appreciation over the five-
        year exercise period of the options used in the table above are mandated by the rules of the Securities and Exchange
        Commission and do not represent the Company's estimate or projection of the future price of the Common Shares on any
        date.  There can be no assurances that the stock price appreciation rates for the Common Shares assumed for purposes of
        this table will actually be achieved.
   </TABLE>


        The following table sets forth certain information with respect to
   the named executive officers concerning their stock options exercised in
   fiscal 1994 and unexercised stock options held as of the end of fiscal
   1994.

   <TABLE>
        Aggregated Option Exercises and Fiscal 1994 Year-End Value Table

   <CAPTION>
                                                         Number of Common Shares
                             Number of                    Underlying Unexercised       Value of Unexercised
                           Common Shares                        Options at          In-the-Money Options at End
                           Acquired Upon      Value       End of Fiscal 1994<F2>        of Fiscal 1994<F3>
            Name             Exercise     Received<F1>  Exercisable/Unexercisable    Exercisable/Unexercisable

    <S>                         <C>            <C>             <C>                       <C>
    Stephen H. Marcus .         N/A            N/A                 N/A                          N/A

    Bruce J. Olson  . .         3,750          $30,938         4,500/20,500              $90,585/$175,165

    Kenneth A. MacKenzie          450           $3,713          240/8,470                 $4,831/$69,502

    H. Fred Delmenhorst         2,250          $18,563           0/8,200                    $0/$64,067
   <FN>
   ________________

   <F1> Reflects the dollar value difference between the closing sale price of the Common Shares on the New York Stock Exchange
        on the date of exercise, less the stock option's exercise price, multiplied by the number of Common Shares acquired upon
        exercise.

   <F2> See vesting schedule of options set forth in footnote (1) under the Option Grants in 1994 Fiscal Year table above.

   <F3> The dollar values were calculated by determining the difference between the fair market value of the underlying Common
        Shares and the various applicable exercise prices of the named executive officers' outstanding options at the end of
        fiscal 1994.  The closing sale price of the Common Shares on the New York Stock Exchange on May 26, 1994 was $27.13 per
        share.  
   </TABLE>

   Pension Plan 

        The Company has a nonqualified defined benefit pension plan
   ("Supplemental Plan") for the eligible employees of the Company and its
   subsidiaries with annual compensation in excess of a specified level
   (e.g., $64,245 in 1994), including named executive officers of the
   Company.  The Supplemental Plan is a defined benefit retirement income
   program which provides benefits based upon the employee's final five-year
   average compensation.  The amounts accrued for named executive officers
   under the Supplemental Plan cannot be readily ascertained and are,
   therefore, not included in the Summary Compensation Table above.  In
   calculating employee compensation for purposes of determining its
   contribution to the Supplemental Plan, the Company uses a participating
   employee's total direct compensation in determining its annual benefits
   (which, for the named executive officers, would be comprised of the salary
   and bonus amounts listed in the Summary Compensation Table above),
   calculated on a straight life annuity basis assuming benefits commence at
   age 65.  In addition to a reduction equal to 50% of Social Security
   benefits, the Supplemental Plan also reduces its benefits by the benefits
   attributable to employer contributions which the participating employee
   received under other Company-sponsored plans, such as the Pension Plus
   Plan and the Company's former qualified pension plans.  An employee
   participating in the Supplemental Plan will be entitled to receive annual
   benefits substantially in accordance with the table set forth below,
   except that the amounts shown in the table do not reflect the applicable
   reductions for Social Security benefits and benefits funded by employer
   contributions which are payable under other Company-sponsored plans.  For
   an employee entitled to the highest level of Social Security benefits who
   retired at age 65 during fiscal year 1994, the reduction in annual
   Supplemental Plan benefits would have been approximately $6,882.


   <TABLE>
                                     Estimated Annual Pension Plan Benefits
                                      for Representative Years of Service
   <CAPTION>
    <S>                       <C>       <C>        <C>         <C>          <C> 
    Final Five-Year
    Average Compensation        15        20         25          30          35    

           $ 60,000           $ 15,000  $ 20,000   $ 25,000    $ 30,000     $30,000
            120,000             30,000    40,000     50,000      60,000      60,000
            180,000             45,000    60,000     75,000      90,000      90,000
            240,000             60,000    80,000    100,000     120,000     120,000
            400,000            100,000   133,000    167,000     200,000     200,000
   </TABLE>

             A participating employee is entitled to benefits under the
   Supplemental Plan upon normal retirement on or after age 65, early
   retirement after age 60 with at least five years of service, disability
   retirement after at least five years of service and other termination of
   employment after at least five years of service.  A graduated vesting
   schedule, which provides for 50% vesting after five years of service and
   an additional 10% for each year of service thereafter, applies in the case
   of termination of employment before completing 10 years of service or
   qualifying for normal, early or disability retirement.  Benefits payable
   under the Supplemental Plan will be paid out of the Company's general
   corporate assets as benefit payments become due after retirement or other
   termination.  At the end of fiscal 1994, Stephen H. Marcus, Bruce J.
   Olson, Kenneth A. MacKenzie and H. Fred Delmenhorst had 33, 20, 15 and 10
   years, respectively, of credited years of service under the Supplemental
   Plan.

   Director Compensation

             Under the Company's newly-adopted standard director compensation
   policy, beginning in fiscal 1995, each nonemployee director will receive
   an annual retainer fee of $8,000, together with $1,750 for each meeting of
   the Board and $350 for each committee meeting thereof (or $500 per
   committee meeting, if that person serves as the committee's chairman),
   which he or she attends.  Additionally, shareholders at the Meeting are
   being asked to approve and ratify the Director Plan.  See "Nonemployee
   Director Stock Option Plan."

             Ben Marcus, the founder of the Company in 1935, retired from his
   position as the Company's Chairman of the Board in December 1991; however,
   Mr. Marcus continues to serve the Company as a director and nonofficer
   employee.  In fiscal 1993, the Committee adopted a compensation policy
   applicable to Ben Marcus that attempts to recompense him for his many
   years of service and dedication to the founding, development and growth of
   the Company.  To help ensure Ben Marcus' continued availability to consult
   with officers and employees of the Company, and to recognize his
   contributions to the founding and success of the Company, Mr. Marcus is
   entitled to receive for the remainder of his life (and thereafter his wife
   will be entitled to receive for the remainder of her life) a consulting
   fee partially linked to a percentage of the Company's pre-tax earnings. 
   Mr. Marcus is also entitled to receive continued salary payments as an
   employee of the Company.  In fiscal 1994, Ben Marcus received total cash
   compensation of $288,019 from the Company.  

   <PAGE>
                          STOCK PERFORMANCE INFORMATION

             Set forth below is a line graph comparing the annual percentage
   change during the Company's last five fiscal years in the Company's
   cumulative total shareholder return (stock price appreciation on a
   dividend reinvested basis) on the Common Shares, compared to the
   cumulative total return of companies included within the S&P 500 Composite
   Index, the NASDAQ Composite Index and to a composite peer group index
   selected in good faith by the Company.  As a result of the Company moving
   its listing of the Common Shares from the Nasdaq Stock Market to the New
   York Stock Exchange in December 1993, the Company determined to replace
   the NASDAQ Composite Index with the S&P 500 Composite Index in its stock
   performance graph.  As a result of this change, the rules of the
   Securities and Exchange Commission as of the beginning of the presented
   periods require that both indices be included in the performance graph set
   forth below.  The composite peer group index is comprised of the Standard
   & Poor's Hotel/Motel Index (weighted 50%), Standard & Poor's Restaurants
   Index (weighted 25%) and a Company-selected theatre index (weighted 25%)
   which includes Carmike Cinemas, Inc., Cineplex Odeon and AMC
   Entertainment.  The indices within the composite industry index have been
   weighted to approximate the relative revenue contributions of each of the
   Company's three business segments to the Company's total revenues.  The
   shareholder returns of the companies included in the theatre index have
   been weighted based on each such company's relative market capitalization
   as of the beginning of the presented periods.

                        5/31/   5/31/  5/31/   5/31/  5/31/   5/31/
                          89     90      91     92      93     94

    The Marcus           $100    $98    $105   $113    $225   $262
    Corporation

    Composite Peer       $100    $79    $72     $76    $98    $120
    Group Index

    NASDAQ Composite     $100   $103    $113   $131    $157   $165
    Index

    S&P 500 Composite    $100   $116    $130   $142    $158   $165
    Index


                              CERTAIN TRANSACTIONS

             The Company leases, under capital and operating leases, real
   estate occupied by 10 of the Company's facilities under long-term leases
   from two entities wholly-owned by Ben Marcus, Stephen H. Marcus, Ida Lowe
   and certain spouses and trusts for the benefit of members of their
   families ("Affiliated Parties") for an aggregate annual rental of
   approximately $306,000, and from Stephen H. Marcus and Diane Marcus
   Gershowitz for an aggregate annual rental of approximately $84,000.  The
   Company has renewal options for all of these leases which, if fully
   exercised, would result in these leases expiring at various times between
   2005 and 2030.  Ida Lowe is the sister of Ben Marcus.

             During the 1994 fiscal year, the Company paid approximately
   $137,336 of interest to certain entities owned by certain of the
   Affiliated Parties on five debts of the Company owed to such entities. 
   These debts are due on demand and bear an interest rate of 8%.  The
   largest aggregate amount outstanding on the above debts during the
   Company's 1994 fiscal year was $1,645,000.  As of the end of the 1994
   fiscal year, the amount outstanding on the five debts was $1,645,000. 
   Payment of both principal and interest on these debts is current.

             In fiscal 1994, the Company transferred ownership of a post
   office building in Milwaukee, Wisconsin to an affiliated corporation owned
   by Stephen H. Marcus, Diane Marcus Gershowitz, Ben Marcus and others in
   exchange for four restaurant properties owned by the affiliated
   corporation.  The fair market value of the post office building was
   determined internally by the Company to be equal to the internally
   estimated $2,182,800 aggregate fair market value of the four restaurants
   received in exchange for the building.  The transaction was effected in
   order to more closely align the ongoing business interests of the
   respective corporations with the types and uses of the properties owned.

             The Company believes that all of the above transactions were
   consummated on terms at least as favorable as could have been obtained
   from non-affiliated third parties.

                                  OTHER MATTERS

             Representatives from Ernst & Young are expected to be present at
   the Meeting and will have an opportunity to make a statement if they so
   desire and will be available to respond to appropriate shareholder
   questions.

             The Board does not intend to present at the Meeting any matters
   for shareholder action other than the matters described in the Notice of
   Annual Meeting.  The Board knows of no other matters to be brought before
   the Meeting which will require the vote of shareholders.  For other
   business to be properly brought before the Meeting by a shareholder, such
   shareholder must give written notice of such proposed business complying
   with the Company's By-laws to the Secretary of the Company not less than
   15 days in advance of the Meeting.  If any other business or matters
   should properly come before the Meeting, the proxies named in the
   accompanying proxy will vote on such business or matters in accordance
   with their best judgment.

             The Company has filed an Annual Report on Form 10-K with the
   Securities and Exchange Commission for its 1994 fiscal year which ended on
   May 26, 1994.  The Company will provide a copy of such Form 10-K
   (excluding exhibits) without charge to each person who is a record or
   beneficial owner of Common Shares or Class B Shares on the Record Date and
   who submits a written request therefor.  Exhibits to the Form 10-K will be
   furnished upon payment of the fee described in the list of exhibits
   accompanying the copy of Form 10-K.  Requests for copies of the Form 10-K
   and any exhibits thereto should be addressed to Thomas F. Kissinger,
   Director of Legal Affairs and Secretary, The Marcus Corporation, 250 East
   Wisconsin Avenue, Suite 1700, Milwaukee, Wisconsin 53202-4220.

             The cost of soliciting proxies will be paid by the Company.  The
   Company expects to solicit proxies primarily by mail.  Proxies may also be
   solicited personally and by telephone by certain officers and regular
   employees of the Company.  It is not anticipated that anyone will be
   specially engaged to solicit proxies or that special compensation will be
   paid for that purpose, but the Company reserves the right to do so should
   it conclude that such efforts are needed.  The Company will reimburse
   brokers and other holders of record for their expenses in communicating
   with the persons for whom they hold Common Shares or Class B Shares.

             A shareholder wishing to include a proposal in the Company's
   proxy statement for its 1995 Annual Meeting of Shareholders must forward
   the proposal to the Company by May 2, 1995.

                                      On Behalf of the Board of Directors

                                      [Printer to Insert Signature]


                                      Thomas F. Kissinger
                                      Secretary

   Milwaukee, Wisconsin
   August 30, 1994


   Attachments

   <PAGE>
                                                                    Exhibit A

                             THE MARCUS CORPORATION

                            1994 Nonemployee Director
                                Stock Option Plan

                 ARTICLE 1.  ESTABLISHMENT, PURPOSE AND DURATION

             1.1  Establishment of the Plan.  The Marcus Corporation hereby
   establishes an incentive compensation plan to be known as "The Marcus
   Corporation 1994 Nonemployee Director Stock Option Plan" (the "Plan"), as
   set forth in this document.  The Plan permits the grant of Nonqualified
   Stock Options to Nonemployee Directors, subject to the terms and pro-
   visions set forth herein.

             Upon approval by the Board of Directors, subject to the approval
   and ratification by an affirmative vote of the holders of a majority of
   the votes of the Company's Common Stock  and Class B Common Stock, voting
   together as a single group, the Plan shall become effective as of the date
   of such shareholder approval and ratification (the "Effective Date"), and
   shall remain in effect as provided in Section 1.3 herein.

             1.2  Purpose of the Plan.  The purpose of the Plan is to promote
   the achievement of long-term growth and financial success of the Company
   by attracting and retaining Nonemployee Directors of outstanding
   competence and by better aligning the personal financial interests of
   Nonemployee Directors to those of the Company's shareholders.

             1.3  Duration of the Plan.  The Plan shall commence on the
   Effective Date and shall remain in effect, subject to the right of the
   Board of Directors to terminate the Plan at any time pursuant to Article 7
   herein, until all Shares subject to it shall have been purchased or
   acquired according to the Plan's provisions.  However, in no event may an
   Option be granted under the Plan on or after the tenth anniversary of the
   Effective Date.

                             ARTICLE 2.  DEFINITIONS

             Whenever used in the Plan, the following terms shall have the
   meanings set forth below and, when the meaning is intended, the initial
   letter of the word or words is capitalized:

     (a)  "Beneficial Owner" shall have the meaning ascribed to such term in
          Rule 13d-3 of the General Rules and Regulations under the Exchange
          Act.

     (b)  "Board" or "Board or Directors" means the Board of Directors of the
          Company, and includes any committee of the Board of Directors
          designated by the Board to administer part or all of the Plan
          consistent with the terms of the Plan.

     (c)  "Code" means the Internal Revenue Code of 1986, as amended from
          time to time.

     (d)  "Company" means The Marcus Corporation, a Wisconsin corporation, or
          any successor thereto as provided in Section 8.7 herein.

     (e)  "Director" means any individual who is a member of the Board of
          Directors.

     (f)  "Employee" means any full-time or part-time employee of the Company
          or any of its subsidiaries.  For purposes of the Plan, an
          individual whose only employment relationship with the Company or
          its subsidiaries is as a Director shall not be deemed to be an
          Employee.

     (g)  "Exchange Act" means the Securities Exchange Act of 1934, as
          amended from time to time, or any successor act thereto.

     (h)  "Fair Market Value" means the closing sale price for Shares on the
          relevant date on The New York Stock Exchange (or other exchange or
          reporting system on which the Shares are then traded or quoted) or
          if there were no sales on such date the closing sale price on the
          nearest day before the relevant date on The New York Stock Exchange
          (or other exchange or reporting system on which the Shares are then
          traded or quoted), as reported in The Wall Street Journal or a
          similar publication selected by the Board.

     (i)  "Grant" means a grant of Nonqualified Stock Options  under the
          Plan.

     (j)  "Nonemployee Director" means any Director who is not otherwise an
          Employee.

     (k)  "Nonqualified Stock Option" means an Option to purchase Shares
          granted under Article 6 herein.

     (l)  "Option" means a Nonqualified Stock Option granted under the Plan.

     (m)  "Option Agreement" means an agreement entered into by and between
          the Company and a Nonemployee Director, setting forth the terms and
          provisions applicable to a Grant under the Plan.

     (n)  "Option Price" means the exercise price at which a Share may be
          purchased under an Option.

     (o)  "Participant" means a Nonemployee Director of the Company who has
          outstanding a viable Grant under the Plan.

     (p)  "Person" shall have the meaning ascribed to such term in Section
          3(a)(9) of the Exchange Act and used in Sections 13(d) and 14(d)
          thereof, including a "group" as defined in Section 13(d).

     (q)  "Shares" means the shares of Common Stock of the Company, par value
          $1 per share.

                           ARTICLE 3.  ADMINISTRATION

             3.1  The Board of Directors.  The Plan shall be administered by
   the Board of Directors, subject to the restrictions set forth in the Plan.

             3.2  Administration by the Board.  The Board shall have the full
   power, discretion and authority to interpret and administer the Plan in a
   manner which is consistent with the Plan's provisions.  However, in no
   event shall the Board have the power to determine eligibility to
   participate in the Plan, or to determine the number, the value, the
   vesting or exercise period or the timing of Grants to be made under the
   Plan (all such determinations are automatic pursuant to the provisions of
   the Plan).  Any action taken by the Board with respect to the
   administration of the Plan which would violate Rule 16b-3 under the
   Exchange Act (or any successor provision) shall be null and void.

             3.3  Decisions Binding.  All determinations and decisions made
   by the Board pursuant to the provisions of the Plan and within its
   administrative authority hereunder, and all related orders or resolutions
   of the Board, shall be final, conclusive and binding on all Persons,
   including the Company, its shareholders, Employees, Participants and their
   estates and beneficiaries.

                     ARTICLE 4.  SHARES SUBJECT TO THE PLAN

             4.1  Number of Shares.  Subject to adjustment as provided in
   Section 4.3 herein, the total maximum number of Shares which shall be
   reserved by the Company and made available for Grants under the Plan may
   not exceed 50,000.

             4.2  Lapsed Awards.  If any Option granted under the Plan
   terminates, expires or lapses for any reason, the Shares relating to such
   Option again shall become automatically available for issuance pursuant to
   other Grants under the Plan.  However, in the event that prior to the
   Option's termination, expiration or lapse, the holder of the Options at
   any time received one or more "benefits of ownership" pursuant to such
   Options (as defined by the Securities and Exchange Commission, pursuant to
   any rule or interpretation promulgated under Section 16 of the Exchange
   Act), the Shares subject to such Options shall not be made available for
   regrant under the Plan.

             4.3  Adjustments in Authorized Shares.  In the event of any
   merger, reorganization, consolidation, recapitalization, separation,
   liquidation, stock dividend, split-up, Share combination, or other change
   in the corporate structure of the Company affecting the Shares (excluding
   cash dividends), the Board may make only such adjustments to outstanding
   Options (including, without limitation, the number of Shares subject to
   the Options and the Option Price) as may be determined to be appropriate
   and equitable by the Board, in its sole discretion, to prevent dilution or
   diminishment of a Grant and do preserve, without exceeding, the value of
   such Grant, and to otherwise appropriately adjust the remaining number of
   Shares reserved and available for Grants under Section 4.1 of the Plan;
   provided, however, that no such adjustment shall be made if the adjustment
   may cause the Plan to fail to comply with the "formula award" exception,
   as set forth in Rule 16b-3 under the Exchange Act (or any successor
   provision).

                    ARTICLE 5.  ELIGIBILITY AND PARTICIPATION

             5.1  Eligibility.  Persons eligible to participate in the Plan
   are limited to Nonemployee Directors.

             5.2  Actual Participation.  Each Nonemployee Director during the
   term of this Plan shall receive Grants pursuant to the terms and
   provisions set forth in Article 6 herein.

                     ARTICLE 6.  NONQUALIFIED STOCK OPTIONS

             6.1  Automatic Grants.  On the date of initial election or
   initial appointment of a non-Employee as a Director during the term of the
   Plan or, on the Effective Date in the case of each Nonemployee Director
   who is serving as such on the Effective Date, each such Nonemployee
   Director shall be automatically granted an Option to purchase 1,000
   Shares.  Thereafter, on the final day of each fiscal year of the Company
   during the term of the Plan, each then serving Nonemployee Director shall
   be automatically granted an Option to purchase 500 Shares.  The specific
   terms and provisions of such Grants shall be consistent with the terms of
   the Plan and incorporated into Option Agreements, executed pursuant to
   Section 6.3 of the Plan.

             6.2  Limitation on Grants.  Other than the automatic Grants
   provided in Section 6.1 herein, no additional Options shall be granted
   under the Plan.

             6.3  Option Agreements.  Each Grant shall be evidenced by an
   Option Agreement that shall specify the Option Price, the duration of the
   Option, the number of Shares available for purchase under the Option, and
   such other provisions as the Board shall determine appropriate, consistent
   with the terms of the Plan.

             6.4  Option Price.  The exercise price per Share available for
   purchase under an Option shall equal the Fair Market Value of a Share on
   the date of the Grant.

             6.5  Duration of Options.  Each Option shall expire on the tenth 
   anniversary date of its Grant.

             6.6  Exercisability of Shares Subject to Option.  Subject to
   Section 6.7, Participants shall be entitled to exercise Options in whole
   or in part at any time and from time to time beginning immediately after
   the Grant and ending on the tenth anniversary date of the Grant.  Options
   granted hereunder shall be immediately 100% vested.

             6.7  Termination of Directorship.  If a Participant ceases to be
   a Nonemployee Director for any reason, including death, disability or
   retirement, all Options granted to such Participant which remain
   outstanding shall remain exercisable for six months following the date the
   Nonemployee Director's service on the Board terminates, or until the
   respective Options' expiration date, whichever period is shorter.

             6.8  Payment.  Options shall be exercised by the delivery of a
   written notice of exercise to the Secretary of the Company, setting forth
   the number of Shares with respect to which the Option is to be exercised,
   accompanied by full payment for the Shares.  The Option Price upon
   exercise of any Option shall be payable to the Company in full either: 
   (a) in cash; (b) by tendering previously acquired Shares having a Fair
   Market Value at the time of exercise equal to the total Option Price
   (provided that the Shares tendered upon Option exercise to satisfy the
   Option Price have been held by the Participant for at least six months
   prior to their tender); or (c) by a combination of (a) and (b).  The
   proceeds from such a payment shall be added to the general funds of the
   Company and shall be used for general corporate purposes.

             As soon as practicable after receipt of a written notification
   of exercise and full payment, the Company shall cause there to be
   delivered to the Participant, in the Participant's name, Share
   certificates in an appropriate amount based upon the number of Shares
   purchased pursuant to the exercise of the Option.

             6.9  Restrictions on Share Transferability.  Shares acquired
   pursuant to the exercise of an Option under the Plan shall be subject to
   applicable restrictions under applicable federal securities laws, under
   the requirements of any national securities exchange or market upon which
   such Shares are then listed and/or traded, and under any blue sky or state
   securities laws applicable to such Shares.

             6.10 Nontransferability of Options.  No Option granted under the
   Plan may be sold, transferred, pledged, assigned or otherwise alienated or
   hypothecated, other than by will or by the laws of descent and
   distribution or to a Participant's beneficiary as allowed hereunder. 
   Further, all Options granted to a Participant under the Plan shall be
   exercisable during his or her lifetime only by such Participant.

               ARTICLE 7.  AMENDMENT, MODIFICATION AND TERMINATION

             7.1  Amendment, Modification and Termination.  Subject to the
   terms set forth in this Section 7.1, the Board may terminate, amend or
   modify the Plan at any time and from time to time;  provided, however,
   that the provisions set forth in the Plan regarding the number of Shares
   available for Grants hereunder, the Option Price of Options, and the
   timing of Grants to Nonemployee Directors, may not be amended more than
   once within any six month period, other than to comport with changes in
   the Code, the Employee Retirement Income Security Act or the rules
   thereunder, as allowed by Rule 16b-3 of the Exchange Act.

             Without the approval of the shareholders of the Company (as may
   be required by the Code, by the rules under Section 16 of the Exchange
   Act, by any national securities exchange or system on which the Shares are
   then listed or reported, or by a regulatory body having jurisdiction with
   respect hereto) no such termination, amendment, or modification may:

      (a)  materially increase the total number of Shares which may be
           available for Grants under the Plan, except as provided in
           Section 4.3 herein;

      (b)  materially modify the requirements with respect to eligibility to
           participate in the Plan; or

      (c)  materially increase the benefits accruing to Participants under
           the Plan.

             7.2  Options Outstanding.  Unless required by law, no termi-
   nation, amendment or modification of the Plan shall materially affect in
   an adverse manner any Options outstanding under the Plan, without the
   written consent of the Participant holding the outstanding Option.

                            ARTICLE 8.  MISCELLANEOUS

             8.1  Gender and Number.  Except where otherwise indicated by the
   context, any masculine term used herein also shall include the feminine;
   the plural shall include the singular and the singular shall include the
   plural.

             8.2  Severability.  In the event any provision of the Plan shall
   be held illegal or invalid for any reason, the illegality or invalidity
   shall not affect the remaining parts of the Plan, and the Plan shall be
   construed and enforced as if the illegal or invalid provision had not been
   included.

             8.3  Beneficiary Designation.  Each Participant under the Plan
   may, from time to time, name any beneficiary or beneficiaries (who may be
   named contingently or successively) to whom any benefit under the Plan is
   to be paid in the event of his or her death (and/or who may exercise the
   Participant's Options following his or her death pursuant to the terms of
   the Plan).  Each designation will revoke all prior designations by the
   same Participant, shall be in a form prescribed by the Board, and will be
   effective only when filed by the Participant in writing with the Board
   during his or her lifetime.  In the absence of any such designation,
   benefits remaining unpaid at the Participant's death shall be paid to the
   Participant's estate (and, subject to the terms and provisions of the
   Plan, any unexercised Options may be exercised by the administrator or
   executor of the Participant's estate pursuant to the terms of the Plan).

             8.4  No Right of Nomination or Directorship.  Nothing in the
   Plan or any Option Agreement shall be deemed to create any obligation on
   the part of the Board to appoint or nominate any Director or other Person
   for election or appointment to the Board or any right of any Person to
   serve as a Director.  Nothing herein or in any Option Agreement shall
   interfere in any way with the right of the Company, its Board or its
   shareholders to terminate a Participant's status as a Director at any time
   consistent with the Company's Articles of Incorprations and Bylaws. 

             8.5  Shares Available.  The Shares made available pursuant to
   Grants under the Plan may be either authorized but unissued Shares, or
   Shares which have been or may be reacquired by the Company, as determined
   from time to time by the Board.

             8.6  Additional Compensation.  Options granted under the Plan
   shall be in addition to any annual retainer, attendance fees, expense
   reimbursements or other compensation or benefits payable to each
   Participant as a result of his or her service on the Board or otherwise.

             8.7  Successors.  All obligations of the Company under the Plan,
   with respect to Grants hereunder, shall be binding on any successor to the
   Company, whether the existence of such successor is the result of a direct
   or indirect purchase, merger, consolidation or otherwise, of all or
   substantially all of the business, stock and/or assets of the Company or
   its subsidiaries.

             8.8  Requirements of Law.  Grants under the Plan shall be
   subject to all applicable laws rules and regulations, and to such
   approvals by any governmental agencies or national securities exchanges as
   may be required.

             8.9  Governing Law.  The Plan and all Option Agreements
   hereunder shall be construed in accordance with and governed by the
   internal laws of the State of Wisconsin.

   <PAGE>
                                                                    Exhibit B



                            PROPOSED AMENDMENT TO THE
                            ARTICLES OF INCORPORATION


             The proposed amendment to the first sentence of Article 2 to the
   Company's Articles of Incorporation that would be effected if the
   Authorized Stock Amendment is approved by shareholders at the Meeting are
   in italicized type and the proposed deletions have been indicated by
   overstriking.  ** EDGAR Only:  Since bold italics and overstriking are not
   recognized in the EDGAR system, additions are surrounded by + symbols and
   deletions are set off by "/" symbols. **


                                    ARTICLE 2

                                Authorized Shares

        The total number of shares of all classes of capital stock which the
   Corporation shall be authorized to issue is +fifty-one million
   (51,000,000)+ /thirty million (30,000,000)/ shares, consisting of +thirty
   million (30,000,000)+ /twenty million (20,000,000)/ shares of a class
   designated "Common Stock", with a par value of one dollar ($1) per share,
   +twenty million (20,000,000)+ /nine million (9,000,000)/ shares of a class
   designated "Class B Common Stock", with a par value of one dollar ($1) per
   share, and one million (1,000,000) shares of a class designated "Preferred
   Stock", with a par value of one dollar ($1) per share.

   <PAGE>
                                                                       [BLUE]

                              [Face of Proxy Card]
   
                               [PRELIMINARY COPY]

                             THE MARCUS CORPORATION

                    PROXY FOR HOLDERS OF CLASS B COMMON STOCK
                    PROXY SOLICITED BY THE BOARD OF DIRECTORS

                   FOR THE 1994 ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON SEPTEMBER 29, 1994

   The undersigned hereby constitutes and appoints BEN MARCUS and STEPHEN H.
   MARCUS, and each of them, with the power of substitution, as proxies of
   the undersigned, to vote any and all shares of Class B Common Stock of THE
   MARCUS CORPORATION which the undersigned is entitled to vote at the 1994
   Annual Meeting of Shareholders to be held at 10:00 A.M., local time,
   September 29, 1994, at The Grand Geneva Resort and Spa, Lake Geneva,
   Wisconsin, and at any adjournment thereof, upon such business as may
   properly come before the meeting, including the following items as more
   completely described in the Proxy Statement for the meeting:

   1.   ELECTION OF DIRECTORS

        [ ]  FOR all nominees listed       [ ]  WITHHOLD AUTHORITY
             below (except as marked            to vote for all
             to the contrary below)             nominees listed below

   LEE SHERMAN DREYFUS, DIANE MARCUS GERSHOWITZ, BEN MARCUS, STEPHEN H.
   MARCUS, DANIEL F. McKEITHAN, JR., JOHN L. MURRAY AND GEORGE R. SLATER 

       (INSTRUCTIONS:   TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
   NOMINEE WRITE THAT NOMINEE'S NAME ON THE SPACE PROVIDED BELOW.)

   _______________________________________________________________________

   2.   Approval of 1994 Nonemployee Director Stock Option Plan.

        [ ]  For        [ ]  Against        [ ]  Abstain

   3.   Approval of amendment to Articles of Incorporation to increase the
        number of shares of authorized  Common Stock and Class B Common
        Stock.

        [ ]  For        [ ]  Against        [ ]  Abstain

   4.   Upon such other business as may properly come before the annual
        meeting or any adjournment thereof in accordance with the best
        judgment of such proxies.

      (This proxy is continued, and is to be signed, on the reverse side.)

   <PAGE>
                             [Reverse of Proxy Card]

   PROXY NO.                            NO. OF SHARES OF CLASS B COMMON STOCK

   The undersigned acknowledges receipt of the Notice of the Annual Meeting,
   the Proxy Statement and the 1994 Annual Report to Shareholders and hereby
   revokes any other proxy heretofore executed by the undersigned for such
   meeting.

        THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER
   DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE,
   THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR DIRECTOR, FOR THE 1994
   NONEMPLOYEE DIRECTOR OPTION PLAN, FOR THE AMENDMENT TO THE COMPANY'S
   ARTICLES OF INCORPORATION AND ON SUCH OTHER MATTERS AS MAY PROPERLY COME
   BEFORE THE MEETING OR ANY ADJOURNMENT THEREOF IN ACCORDANCE WITH THE BEST
   JUDGMENT OF THE PROXIES NAMED HEREIN.


                                 Dated:_____________________, 1994

                                 _________________________________
                                    (Signature of Shareholder)

                                 _________________________________
                                    (Signature if jointly held)

                                 Please sign exactly as your name appears on
                                 your stock certificate.  Joint owners should
                                 each sign personally.  A corporation should
                                 sign in full corporate name by a duly
                                 authorized officer.  When signing as
                                 attorney, executor, administrator, trustee
                                 or guardian, give full title as such.


              PLEASE SIGN AND MAIL PROXY IN THE ENCLOSED ENVELOPE.
                              NO POSTAGE REQUIRED.

   <PAGE>
                                                                      [WHITE]




                              [Face of Proxy Card]

                               [PRELIMINARY COPY]

                             THE MARCUS CORPORATION

                       PROXY FOR HOLDERS OF COMMON STOCK 
                    PROXY SOLICITED BY THE BOARD OF DIRECTORS
                   FOR THE 1994 ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON SEPTEMBER 29, 1994

   The undersigned hereby constitutes and appoints BEN MARCUS and STEPHEN H.
   MARCUS, and each of them, with the power of substitution, as proxies of
   the undersigned, to vote any and all shares of Common Stock of THE MARCUS
   CORPORATION which the undersigned is entitled to vote at the 1994 Annual
   Meeting of Shareholders to be held at 10:00 A.M., local time, on September
   29, 1994, at The Grand Geneva Resort and Spa, Lake Geneva, Wisconsin, and
   at any adjournment thereof, upon such business as may properly come before
   the meeting, including the following items as more completely described in
   the Proxy Statement for the meeting:

   1.   ELECTION OF DIRECTORS

        [ ]  FOR all nominees listed       [ ]  WITHHOLD AUTHORITY
             below (except as marked            to vote for all
             to the contrary below)             nominees listed below

   LEE SHERMAN DREYFUS, DIANE MARCUS GERSHOWITZ, BEN MARCUS, STEPHEN H.
   MARCUS, DANIEL F. McKEITHAN, JR., JOHN L. MURRAY AND GEORGE R. SLATER 

     (INSTRUCTIONS:   TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
   NOMINEE WRITE THAT NOMINEE'S NAME ON THE SPACE PROVIDED BELOW.)

   ________________________________________________________________________

   2.   Approval of 1994 Nonemployee Director Stock Option Plan.

        [ ]  For       [ ]  Against        [ ]  Abstain

   3.   Approval of amendment to Articles of Incorporation to increase the
        number of authorized shares of Common Stock and Class B Common Stock.

        [ ]  For       [ ]  Against        [ ]  Abstain

   4.   Upon such other business as may properly come before the annual
        meeting or any adjournment thereof in accordance with the best
        judgment of such proxies.

      (This proxy is continued, and is to be signed, on the reverse side.)
   <PAGE>
                             [Reverse of Proxy Card]

   PROXY NO.                                    NO. OF SHARES OF COMMON STOCK

   The undersigned acknowledges receipt of the Notice of the Annual Meeting,
   the Proxy Statement and the 1994 Annual Report to Shareholders and hereby
   revokes any other proxy heretofore executed by the undersigned for such
   meeting.

   THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
   HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS
   PROXY WILL BE VOTED FOR ALL NOMINEES FOR DIRECTOR, FOR THE 1994
   NONEMPLOYEE DIRECTOR OPTION PLAN, FOR THE AMENDMENT TO THE COMPANY'S
   ARTICLES OF INCORPORATION AND ON SUCH OTHER MATTERS AS MAY PROPERLY COME
   BEFORE THE MEETING OR ANY ADJOURNMENT THEREOF IN ACCORDANCE WITH THE BEST
   JUDGMENT OF THE PROXIES NAMED HEREIN.


                                 Dated:_____________________, 1994

                                 _________________________________
                                    (Signature of Shareholder)

                                 _________________________________
                                    (Signature if jointly held)


                                 Please sign exactly as your name appears on
                                 your stock certificate.  Joint owners should
                                 each sign personally.  A corporation should
                                 sign in full corporate name by a duly
                                 authorized officer.  When signing as
                                 attorney, executor, administrator, trustee
                                 or guardian, give full title as such.


              PLEASE SIGN AND MAIL PROXY IN THE ENCLOSED ENVELOPE.
                              NO POSTAGE REQUIRED.




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