MARCUS CORP
10-K, 1997-08-26
HOTELS & MOTELS
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

   [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934
        For the fiscal year ended May 29, 1997 

                  OR

   [_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934
        For the transition period from ______ to __________ 

                         Commission file number 1-12604

                             THE MARCUS CORPORATION
                           (Exact name of registrant)
                          as specified in its charter)
                    Wisconsin                            39-1139844
         (State or other jurisdiction of              (I.R.S. Employer
          incorporation or organization)            Identification No.)

      250 East Wisconsin Avenue - Suite 1700
               Milwaukee, Wisconsin                      53202-4220
     (Address of principal executive offices)            (Zip Code)

   Registrant's telephone number, including area code:  (414) 272-6020 
   Securities registered pursuant to Section 12(b) of the Act:  Common Stock,
   $1 par value
   Securities registered pursuant to Section 12(g) of the Act:  None 

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days. 
                             Yes [X]         No [_]

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K (Section 229.405 of this chapter) is not contained
   herein, and will not be contained, to the best of registrant's knowledge,
   in definitive proxy or information statements incorporated by reference in
   Part III of this Form 10-K or any amendment to this Form 10-K.  [X]

   State the aggregate market value of the voting stock held by
   non-affiliates of the registrant as of August 8, 1997:  $301,628,448

   Number of shares outstanding of each of the classes of the registrant's
   capital stock as of August 8, 1997:

                 Common Stock, $1 par value:  11,240,376 shares
              Class B Common Stock, $1 par value:  8,504,252 shares

   PORTIONS OF THE FOLLOWING DOCUMENTS ARE INCORPORATED HEREIN BY REFERENCE: 

   Proxy Statement for 1997 annual meeting of shareholders (incorporated by
   reference into Part III, to the extent indicated therein).

   <PAGE>
                                     PART I

             Unless the context indicates otherwise, references to the number
   of the Company's various facilities set forth in this Form 10-K Annual
   Report are as of May 29, 1997.

                Special Note Regarding Forward-Looking Statements

             Certain matters discussed in this Annual Report on Form 10-K are
   "forward-looking statements" intended to qualify for the safe harbors from
   liability established by the Private Securities Litigation Reform Act of
   1995.  These forward-looking statements may  generally be identified as
   such because the context of the statement will include words such as the
   Company "believes," "anticipates," "expects" or words of similar import. 
   Similarly, statements that describe the Company's future plans, objectives
   or goals are also forward-looking statements.  Such forward-looking
   statements are subject to certain risks and uncertainties which are
   described in close proximity to such statements and which may cause actual
   results to differ materially from those currently anticipated. 
   Shareholders, potential investors and other readers are urged to consider
   these factors in evaluating the forward-looking statements and are
   cautioned not to place undue reliance on such forward-looking statements. 
   The forward-looking statements included herein are only made as of the
   date of this report and the Company undertakes no obligation to publicly
   update such forward-looking statements to reflect subsequent events or
   circumstances.

   Item 1.   Business.

             The Marcus Corporation through its subsidiaries (collectively,
   the "Company") is engaged in four business segments:  motels; movie
   theatres; hotels and resorts; and restaurants.

             The Company's motel operations include a chain of 143 Budgetel
   Inn limited service motels in 28 states and four Woodfield Suites all-
   suite hotels in Wisconsin, Colorado and Ohio.  Of the 143 Budgetel Inns,
   104 are owned or operated by the Company and 39 are franchised.

             The Company operates 40 movie theatres with an aggregate of 297
   screens throughout Wisconsin and Illinois.  The Company also operates a
   family entertainment center, Funset Boulevard, in Appleton, Wisconsin.

             The Company's hotel and resort operations include the Pfister
   and the Milwaukee Hilton, which are full-service hotels in the Milwaukee,
   Wisconsin metropolitan area, and the Grand Geneva Resort & Spa, which is a
   full-facility destination resort in Lake Geneva, Wisconsin.  The Company
   also manages three hotels for third parties: the Mead Inn in Wisconsin
   Rapids, Wisconsin, the Crowne-Plaza Northstar in Minneapolis, Minnesota
   and Beverly Garland's Holiday Inn in North Hollywood, California.  In
   fiscal 1997, the Company acquired a full-facility destination resort in
   Indian Wells, California, which is being renovated before reopening in
   November 1997 as the Miramonte Resort.

             The Company's restaurant division includes 31 KFC (Kentucky
   Fried Chicken) restaurants in Wisconsin.

             The Company is continuing its aggressive expansion plan that it
   began in fiscal 1994.  The Company's current plans include pursuing the
   following goals:

             -    Increasing its number of Budgetel Inns to 300 by the year
                  2000, with up to six new Company-owned and 24 new
                  franchised motels currently planned to be opened in fiscal
                  1998.  The Company currently believes that much of this
                  anticipated future growth will ultimately come from its
                  increasing emphasis on opening new franchised Budgetel
                  Inns.

             -    Increasing its number of Woodfield Suites to approximately
                  40 to 50 within the next five years.  The Company believes
                  that the majority of this potential growth will come from a
                  franchise program to be introduced in fiscal 1998,
                  supplemented by up to two or three Company-owned units per
                  year.

             -    Increasing its number of movie theatre screens to 500 by
                  the year 2000, with continued expansion outside of
                  Wisconsin.  Up to 79 new screens are currently planned to
                  be opened by the Company in fiscal 1998, including 32 new
                  screens in development at two locations in Columbus, Ohio. 
                  Currently under construction is a new 12-screen, all-
                  stadium seating ultraplex theatre in Menomonee Falls,
                  Wisconsin.  Other current expansion plans include 35 new
                  screens to be added to existing locations in Wisconsin and
                  Illinois.  The Company also has plans to add stadium
                  seating to a majority of its existing theatres.

             -    Adding one or two hotel properties each year over the next
                  few fiscal years, either Company-owned or managed for
                  others.  In some cases, the Company may own only a partial
                  interest in new properties.  The Company's newest property,
                  the Miramonte Resort in Indian Wells, California, is
                  scheduled to open in November 1997 after extensive
                  renovation.

             -    Expanding and enhancing the Company's KFC franchise.  The
                  Company's first KFC/Taco Bell 2-in-1 unit, a conversion of
                  an existing KFC, opened in early fiscal 1998.

   The actual number, mix and timing of potential future new facilities and
   expansions will depend in large part on continuing favorable industry and
   general economic conditions, the Company's financial performance and
   available capital, the competitive environment, evolving customer needs
   and trends, and the availability of attractive opportunities.  It is
   likely that the Company's expansion goals will continue to evolve and
   change in response to these and other factors and there can be no
   assurance that these current goals will be achieved.

   Business Segment Data

             Certain business segment data for the Company's three most
   recent fiscal years relating to the Company's four industry segments is
   set forth in Item 8 of Part II of this Form 10-K in footnote 10 to the
   Notes to Consolidated Financial Statements.

   Motel Operations 

   Budgetel Inns

               The Company owns, operates or franchises 143 economy motels,
   with almost 15,000 available rooms, under the name "Budgetel Inns" in 28
   states.  Of this total, 39 Budgetel Inns are operated through franchisees,
   95 are Company-owned or operated and nine are operated under joint venture
   type agreements.  During fiscal 1997, 11 new Company-owned units and eight
   new franchised units were opened.  Depending upon continuing favorable
   industry conditions and attractive opportunities, the Company currently
   plans to add up to 30 new Budgetel Inns in fiscal 1998 (including up to
   six Company-owned and up to 24 franchised facilities).

             Targeted at the business traveler, Budgetel Inns feature an
   upscale, contemporary exterior appearance, are generally located in high
   traffic commercial areas in close proximity to interstate highway exits
   and major thoroughfares and typically vary in size between 60 and 150
   rooms.

             The Company believes that providing amenities not typically
   associated with limited service motels distinguish Budgetel Inns from many
   of its competitors. These amenities include executive conference centers,
   room-delivered complimentary continental breakfasts, king-sized beds, free
   local telephone calls and incoming fax transmissions, non-smoking rooms,
   in-room coffee makers and hair dryers, remote control cable televisions,
   extra-long telephone cords and large working desks.  To enhance customer
   security, the Company has converted all of its Company-owned and
   franchised Budgetel Inn rooms to "card key" locking systems and provides
   well-lighted parking areas and all-night front desk staffing.  The
   interior of each Budgetel Inn is refurbished in accordance with a strict
   periodic schedule.

             The Company has a national franchise program for its Budgetel
   Inns and has increased its emphasis on opening more franchised Budgetel
   Inns.  Support offices in Atlanta, Chicago and Dallas and a service office
   in Florida are intended to help support expansion of the Budgetel Inn
   franchise.  Franchisees pay an initial franchise fee and annual marketing
   assessments, reservation system assessments and royalty fees based on room
   revenues.  The Company is qualified to sell, and anticipates ultimately
   selling, franchises in all 50 states.

             During fiscal 1997, Budgetel Inns became the first limited
   service lodging chain in the United States to offer business-class rooms
   with a comprehensive package of business amenities at all locations.  The
   Company converted 10 percent of all rooms at each of its Budgetel Inn
   locations into Business First rooms, which feature more than 20 business-
   travel conveniences and amenities, including a speakerphone, an ergonomic
   chair and an extra-large desk.

             Budgetel Inns began testing a new upscale design at its new
   locations in Macedonia, Ohio and Delafield, Wisconsin in fiscal 1997.  The
   design features all-brick exteriors and expanded lobbies.

   Woodfield Suites

             The Company operates four mid-priced, all-suite hotels under the
   name "Woodfield Suites" and, in addition to a new Woodfield Suites opened
   in Madison, Wisconsin early in fiscal 1998, currently plans to open one
   additional Woodfield Suites in fiscal 1998.  Although the Company
   currently plans to increase the number of its Woodfield Suites to
   approximately 40 to 50 within the next five years, the actual number of
   potential additional Woodfield Suites will depend on continuing favorable
   industry and economic conditions, the availability of attractive site
   locations and customer acceptance.

             Woodfield Suites offers all of its guests the use of its
   centrally-located swimming pool, whirlpool and game room.  Most suites
   have a bedroom and separate living room and feature an extra-length bed,
   sleeper sofa for additional guests, microwave, refrigerator, wet bar,
   television and hair dryer.  Some suites also have a kitchenette. All
   guests receive a free continental breakfast and are invited to a free
   cocktail hour.  Meeting rooms and two-line telephones equipped with
   dataports in every suite enhance Woodfield Suites' appeal for business
   travelers.

   Hotels and Resorts Operations

   The Pfister Hotel

             The Company owns and operates the Pfister Hotel in downtown
   Milwaukee.  The Pfister Hotel, a full service, luxury hotel, has 307 rooms
   (including 80 luxury suites), three restaurants, two cocktail lounges, a
   night club, an indoor swimming pool, an exercise facility and a 275-car
   parking ramp.  The Pfister has 20,000 square feet of banquet and
   convention facilities. Banquet and meeting rooms can accommodate up to
   3,000 persons and the hotel features two large ballrooms, including one of
   the largest ballrooms in the Milwaukee metropolitan area, with banquet
   seating for 1,200 people.  A portion of the Pfister's first-floor space is
   leased for use by retail tenants.  In fiscal 1997, the Pfister Hotel
   earned its 21st consecutive four-diamond award from the American
   Automobile Association.  The Pfister is also a member of Preferred Hotels
   and Resorts Worldwide Association, an organization of independent luxury
   hotels and resorts, and the Association of Historic Hotels of America.

   The Milwaukee Hilton

             The Company owns and operates the 500-room Milwaukee Hilton. 
   All 500 guest rooms, bathrooms, public areas and a significant portion of
   meeting space were remodeled in 1995.  The Hilton franchise affiliation
   has benefitted the Milwaukee Hilton through the Hilton's international
   centralized reservation and marketing system, advertising cooperatives and
   frequent stay programs.  In connection with the City of Milwaukee's
   construction of a new convention facility in downtown Milwaukee, the
   Company will add approximately 250 new rooms and connect the Milwaukee
   Hilton by skywalk to the convention center by the end of fiscal 1999.  The
   addition will also include meeting rooms, a new ballroom and a family fun
   center.

   The Grand Geneva Resort & Spa 

             The Grand Geneva Resort & Spa in Lake Geneva, Wisconsin is a
   full-facility destination resort located on 1,300 acres.  The largest
   convention resort in Wisconsin includes 355 guest rooms, 50,000 square
   feet of banquet, meeting and exhibit space, three speciality restaurants,
   two cocktail lounges, two championship golf courses, several ski-hills,
   four indoor and five outdoor tennis courts, three swimming pools, an
   executive and fitness complex, horse stables and an on-site airport.

   Miramonte Resort

             The Miramonte Resort in Indian Wells, California, purchased in
   August 1996 and scheduled to open after renovations are completed in
   November 1997, is a full-service destination resort located on 11
   landscaped acres.  The resort includes 14 two-story Tuscan style buildings
   housing 224 guest rooms, including 60 suites, one restaurant, one lounge
   and 9,500 square feet of banquet, meeting and exhibit space, including a
   5,000 square foot grand ballroom.  Additionally, there is a fully equipped
   fitness center and two outdoor swimming pools, each with an adjacent
   jacuzzi spa and sauna.

   Operated and Managed Hotels

             The Company operates the Crowne Plaza-Northstar Hotel in
   Minneapolis, Minnesota.  The Crowne Plaza - Northstar Hotel is located in
   downtown Minneapolis and has 226 rooms, 13 meeting rooms, 6,370 square
   feet of ballroom and convention space, one restaurant, one cocktail lounge
   and an exercise facility.

             The Company manages the Mead Inn in Wisconsin Rapids, Wisconsin. 
   The Mead Inn has 154 guest rooms, 11 meeting rooms totaling 8,180 square
   feet of meeting space, two cocktail lounges, two restaurants and an indoor
   pool with a sauna and whirlpool.  During fiscal 1997, the Company
   completed a renovation of the ballroom and lobby of the Mead Inn.

             The Company manages Beverly Garland's Holiday Inn in North
   Hollywood, California.  The Beverly Garland has 255 rooms, including 12
   suites, meeting space for up to 600, including an amphitheater and
   ballroom, and an outdoor swimming pool and lighted tennis courts.  The
   mission-style hotel is located on seven acres near Universal Studios.

   Theatre Operations

             The Company operates 40 movie theatre locations with an
   aggregate of 297 screens in Wisconsin and Illinois for an average of 7.4
   screens per location, compared to an average of 6.1 screens per location
   at the end of fiscal 1996 and 5.4 at the end of fiscal 1995.  The
   Company's facilities include 38 multi-screen complexes and two single-
   screen theatres.  The theatre division's long-term growth strategy is to
   focus on multi-screen theatres having between eight to 20 screens which
   typically vary in seating capacity from 150 to 450 seats per screen. 
   Multi-screen theatres allow the Company to offer a more diversified
   selection of films to attract additional customers, exhibit movies in
   larger or smaller auditoriums within the same theatre depending on the
   popularity of the movie and benefit from the economies of having common
   box office, concession, projection and lobby facilities.  Most of the
   Company's movie theatres feature exclusively first-run films.

             In fiscal 1997, the Company opened 80 new screens, including a
   new 20-screen ultraplex in Addison, Illinois, a 12-plex in New Berlin,
   Wisconsin and an eight-plex in Appleton, Wisconsin.  Also added in fiscal
   1997 were 27 screens acquired at the beginning of the fiscal year,
   consisting of an 11-screen theatre in Chicago Heights, Illinois and two
   budget-film eight-plex theatres in the metropolitan Milwaukee area.  Also
   added in fiscal 1997 were 13 screens to two existing locations, including
   a six-screen addition to the Gurnee, Illinois theatre, making that
   location a 20-screen ultraplex.  With the conversion of one of its
   Appleton, Wisconsin theatres from first-run movies to budget movies, the
   Company now operates 24 budget-oriented screens.  The Company plans on
   opening up to 79 additional new screens in fiscal 1998, including 32 new
   screens in development at two locations in Columbus, Ohio.

             The results of the Company's movie theatre business and the
   motion picture industry in general are largely dependent upon the box
   office appeal and marketing of available first-run films.  Movie
   production has been stimulated by additional demand from ancillary markets
   such as home video, pay-per-view and cable television, as well as
   increased demand from foreign film markets.  The annual number of first-
   run film releases has more than doubled since the late 1970s.  Fiscal 1997
   featured such box office hits as Independence Day, the Star Wars trilogy,
   Mission Impossible, The Rock, Nutty Professor, A Time to Kill and Ransom.

             The Company obtains its films from the national motion picture
   production and distribution companies and is not dependent on any single
   motion picture supplier.  Booking, advertising, refreshment purchases and
   promotion are handled centrally by an administrative staff.

             The Company strives to provide its movie patrons with high-
   quality picture and sound presentation in clean, comfortable, attractive
   and contemporary theatre environments.  Substantially all of the Company's
   movie theatre complexes feature either digital sound, Dolby or other
   stereo sound systems; acoustical ceilings; side wall insulation;
   engineered drapery folds to eliminate sound imbalance, reverberation and
   distortion; tiled floors; loge seats; cup-holder chair-arms; and computer-
   controlled heating, air conditioning and ventilation.  Computerized box
   offices permit most of the Company's movie theatres to sell tickets in
   advance.  Most of the Company's theatres are accessible to persons with
   disabilities and provide wireless headphones for hearing-impaired
   moviegoers.  Other amenities at certain theatres include THX auditoriums,
   which allow customers to hear the softest and loudest sounds, and touch-
   screen, computerized, self-service ticket kiosks, which simplify advance
   ticket purchases.  The Company also operates an exclusive customer
   information telephone system in Milwaukee and Madison, allowing customers
   to call for information regarding the locations, times and titles of
   movies being shown by the Company throughout each metropolitan area.

             The Company enhanced its offerings of amenities in fiscal 1997
   by introducing stadium seating, a tiered seating system that permits
   unobstructed viewing, at its theatres in Appleton and New Berlin,
   Wisconsin, and Addison, Illinois.  The Company is now installing stadium
   seating in all of its new theatres and began an extensive program to
   retrofit many of its existing auditoriums in fiscal 1998.

             The Company sells food and beverage concessions at all of its
   movie theatres.  The Company believes that a wide variety of food and
   beverage items, properly merchandised, increases concession revenue per
   patron.  Although popcorn still remains the traditional favorite with
   moviegoers, the Company continues to upgrade its available concessions by
   offering a wide range of choices.  For example, some of the Company's
   theatres offer hot dogs, pizza, ice cream, pretzel bites, frozen yogurt,
   coffee, mineral water and juices.

             In early fiscal 1997, the Company opened its first family
   entertainment center, Funset Boulevard, adjacent to its new eight-screen
   movie theatre in Appleton, Wisconsin.  Funset Boulevard features a 40,000
   square foot Hollywood-themed indoor amusement facility, including a
   restaurant, party rooms, a laser tag center, virtual reality games, a
   miniature golf course and an arcade.

   Restaurant Operations 

             The Company has non-exclusive franchise rights to operate KFC
   restaurants in the Milwaukee metropolitan area and in northeast Wisconsin. 
   The Company has operated KFC restaurants for 37 years, currently operates
   31 KFC restaurants and is the largest operator of KFC restaurants in
   Wisconsin, based on the number of facilities operated.  The restaurants
   feature Kentucky Fried Chicken and other franchisor-authorized food items.

             Virtually all of the Company's KFC restaurants feature inside
   seating for approximately 40 customers, drive-thru windows and updated
   electronic equipment to better facilitate food preparation and order
   processing.  Fourteen locations in the Fox Valley and Milwaukee
   metropolitan areas offer home delivery.

             The Company's KFC locations operate under individual franchise
   agreements, all of which were renewed in early fiscal 1998 for a term of
   20 years.  Franchise royalties approximate 4% of net sales and, in
   addition, an initial flat fee of $20,000 is payable for each new KFC
   restaurant.

             The KFC franchisor specifies certain product requirements and
   provide for certain approved suppliers of products and supplies in order
   to maintain the franchise's quality standards.

             The Company is exploring various expansion and acquisition
   opportunities for its KFC operations.  Early in fiscal 1998, the Company
   opened its first combined two-in-one KFC and Taco Bell location in
   Milwaukee, Wisconsin.  Additional two-in-one locations are under
   consideration.

   Competition

             In each of its businesses, the Company experiences intense
   competition from national and/or regional chain and franchise operations,
   some of which have substantially greater financial and marketing resources
   than the Company.  Most of the Company's facilities are located in close
   proximity to other facilities which compete directly with those of the
   Company.

             The Company's Budgetel Inns compete with such national limited
   service motel chains as Days Inn, Hampton Inn (owned by The Promus
   Companies Incorporated), Fairfield Inn (owned by Marriott Corporation),
   Red Roof Inn, La Quinta Inn, Comfort Inn and others, as well as a large
   number of regional and local motels.  The Company's Woodfield Suites
   compete with such national chains as Embassy Suites, Comfort Suites,
   AmeriSuites and Courtyard by Marriott, as well as other regional and local
   all-suite facilities.

             The Company's hotels and resorts compete with the hotels and
   resorts operated by Hyatt Corporation, Marriott Corporation, Ramada Inns,
   Holiday Inns and Wyndham Hotels, along with other regional and local
   hotels and resorts.

             In the restaurant business, the Company's KFC restaurants
   compete locally with Hardee's, Boston Market, Popeye's and similar
   national, as well as regional, fast food chains and individual restaurants
   offering chicken.

             The Company's movie theatres compete with large national movie
   theatre operators, such as United Artists, Cinemark, Cineplex Odeon and
   Carmike Cinemas, as well as with a wide array of smaller first-run and
   discount exhibitors.  Although movie exhibitors also generally compete
   with the home video, pay-per-view and cable television markets, the
   Company believes that such ancillary markets have assisted the growth of
   the movie theatre industry by encouraging the production of first-run
   movies released for initial movie theatre exhibition, which establishes
   the demand for such movies in these ancillary markets.

             The Company believes that the principal factors of competition
   in each of its businesses, in varying degrees, are the price and quality
   of its product, quality and location of its facilities, and customer
   service. The Company believes that it is well positioned to compete on the
   basis of these factors.

   Seasonality

             Historically, the Company's first and fourth fiscal quarters
   have produced the strongest operating results, since such periods coincide
   with the typical summer seasonality of the movie theatre industry and the
   spring and summer strength of the travel and food service aspects of the
   Company's business.

   Research and Development

             Research and development expenditures for the Company are not
   material.

   Environmental Regulation

             The Company does not expect federal, state or local
   environmental legislation to have a material effect on the Company's
   capital expenditures, earnings or competitive position.  However, the
   Company's activities in acquiring and selling real estate for business
   development purposes have been complicated by the continued emphasis
   placed by Company personnel on properly analyzing real estate sites for
   potential environmental problems. This circumstance has resulted in, and
   is expected to continue to result in, greater time and increased costs
   involved in acquiring and selling properties associated with the Company's
   various businesses.

   Employees 

             As of the end of fiscal 1997, the Company had approximately
   7,400 employees, a majority of whom were employed on a part-time basis.  A
   majority of the Company's hotel employees in Milwaukee, Wisconsin are
   covered by collective bargaining agreements which expire in June 1998.  A
   number of the Company's hotel employees in Minneapolis, Minnesota are
   covered by collective bargaining agreements which expire in April 2000. 
   Relations with employees have been satisfactory and there have been no
   work stoppages due to labor disputes. 

   Item 2.   Properties. 

             The Company owns a substantial portion of its facilities,
   including the Pfister Hotel, the Milwaukee Hilton and the Grand Geneva
   Resort and Spa, all of the Company-owned Budgetel Inns and Woodfield
   Suites, the majority of its theatres and restaurants, and leases the
   remainder.  In August 1996, the Company purchased the Miramonte Resort,
   which is scheduled to open after renovations are completed in November
   1997.  The Company also manages three hotel properties for third parties. 
`   Additionally, the Company owns properties acquired for the future
   construction and operation of new Company operating facilities.  Some of
   its properties are leased from entities owned by principal shareholders of
   the Company.  All of the Company's properties are suitably maintained and
   adequately utilized to cover the respective business segment served.

             The operating properties owned, leased and franchised by the
   Company as of May 29, 1997 are summarized in the following table:

   <TABLE>
   <CAPTION>
                                                        Leased
                                                         From      Leased    Managed     Managed
                             Total Number             Unrelated     From       for         for        Operated
                            of Facilities    Owned      Parties   Related    Related    Unrelated        By
       Business Segment      in Operation     (1)                 Parties     Parties    Parties    Franchisees
    <S>                            <C>        <C>          <C>        <C>        <C>         <C>          <C>
    Restaurants:
      KFC                           31         30           1         0          0           0             0
    Movie Theatres:                 40         27          12         1          0           0             0
    Hotels and Resorts:
      Hotels                         5          2           0         0          0           3             0
      Resorts                        1          1           0         0          0           0             0
    Motels:
      Budgetel                     143         93           0         1          9           1            39
      Woodfield Suites               4          4           0         0          0           0             0
            TOTALS                 224        157          13         2          9           4            39

   _______________
   (1)  Two of the KFC restaurants, two of the movie theatres owned by the Company, and two of the motels are on land leased
        from unrelated parties under long-term leases.  One of the motels and one of the theatres is on land leased from
        related parties.  The Company's partnership interests in nine Budgetel Inns that it manages and one movie theatre
        that it leases are not included in this column.  Also not included in this column is the Miramonte Resort, which is
        scheduled to open in November 1997.

   </TABLE>

             Certain of the above individual properties or facilities are
   subject to purchase money or construction mortgages or commercial lease
   financing arrangements; none of these encumbrances are considered in the
   aggregate to be material to the Company.

             The terms of over 90% of the Company's operating property leases
   expire on various dates after 1998 (assuming exercise by the Company of
   all renewal and extension options).

   Item 3.   Legal Proceedings. 

             The Company does not believe that any pending legal proceeding
   involving the Company is material to its business.  No legal proceeding
   required to be disclosed under this item was terminated during the fourth
   quarter of the Company's 1997 fiscal year.

   Item 4.   Submission of Matters to a Vote of Security Holders. 

             No matters were submitted to a vote of the Company's
   shareholders during the fourth quarter of the Company's 1997 fiscal year.


                          EXECUTIVE OFFICERS OF COMPANY

             Each of the current executive officers of the Company is
   identified below together with information about each such officer's age,
   current position with the Company and employment history for at least the
   past five years:

        Name                     Position                                 Age

   Stephen H. Marcus        Chairman of the Board, President and 
                            Chief Executive Officer                        62

   Bruce J. Olson           Group Vice President                           47

   H. Fred Delmenhorst      Vice President-Human Resources                 56

   Thomas F. Kissinger      General Counsel and Secretary                  37

   Douglas A. Neis          Chief Financial Officer and Treasurer          38


             Stephen H. Marcus has been Chairman of the Board of the Company
   since December 1991 and President and Chief Executive Officer since
   December 1988.  Mr. Marcus has been employed by the Company for 36 years.

             Bruce J. Olson has been employed in his present position with
   the Company since July 1991.  He was elected to serve on the Company's
   Board of Directors in April 1996.  Mr. Olson previously served as Vice
   President-Administration and Planning for the Company from September 1987
   until July 1991 and as Executive Vice President and Chief Operating
   Officer of Marcus Theatres Corporation from August 1978 until October
   1988, when he was appointed President of that corporation.  Mr. Olson
   joined the Company in 1974.

             H. Fred Delmenhorst has been the Vice President-Human Resources
   since he joined the Company in December 1984.

             Thomas F. Kissinger joined the Company in August 1993 as
   Secretary and Director of Legal Affairs and in August 1995 was promoted to
   General Counsel and Secretary.  Prior thereto, Mr. Kissinger was
   associated with the law firm of Foley & Lardner for five years.

             Douglas A. Neis joined the Company in February 1986 as
   Controller of the Marcus Theatres division.  In November 1987, Mr. Neis
   was promoted to Controller of Marcus Restaurants.  In July 1991, he was
   appointed Vice President of Planning and Administration for Marcus
   Restaurants.  In September 1994, Mr. Neis was also named Director of
   Technology for the Company and in September 1995 he was elected Corporate
   Controller for the Company.  In September 1996, Mr. Neis was promoted to
   Chief Financial Officer and Treasurer of the Company.

             The executive officers of the Company are generally elected
   annually by the Board of Directors after the annual meeting of
   shareholders.  Each executive officer holds office until his successor has
   been duly qualified and elected or until his earlier death, resignation or
   removal.

   <PAGE>
                                     PART II

   Item 5.   Market for the Company's Common Equity and Related Shareholder
             Matters. 

             The following data has been adjusted, where necessary, to
   retroactively adjust for the Company's three-for-two stock split effected
   in the form of a 50% stock dividend distributed on November 14, 1995.

                 Last Sale Price Range of Common Stock

              First         Second         Third          Fourth
             Quarter        Quarter        Quarter        Quarter

                     Fiscal Year Ended May 29, 1997

    High     $27.75          $24.88        $23.25         $24.50

    Low      $21.25          $21.88        $20.25         $21.00

                     Fiscal Year Ended May 30, 1996

    High     $21.33          $23.67        $28.00         $28.25

    Low      $19.08          $19.83        $22.25         $25.00


             On August 8, 1997, there were 1,980 shareholders of record for
   the Common Stock and 40 shareholders of record for the Class B Common
   Stock.

             See Item 6 for information on the Company's cash dividends paid
   on its Common Stock.

   Item 6.  Selected Financial Data.

   <TABLE>
   <CAPTION>
                                                     Fiscal Year

                              1997   1996(2)    1995      1994      1993      1992     1991     1990    1989     1988     1987
    <S>                   <C>       <C>       <C>       <C>       <C>       <C>      <C>      <C>      <C>      <C>      <C>
    Operating Results            
    (Dollars in Thousands)

    Revenues              $303,357  $262,287  $277,990  $242,614  $212,910  $204,297 $188,008 $176,592 $166,710 $162,393 $152,531

    Net earnings          $ 30,881  $ 42,307  $ 24,136  $ 22,829  $ 16,482  $ 13,289 $ 11,618 $ 10,781 $ 10,042 $ 10,073 $  8,078

    Common Stock Data(1)                                       

    Net earnings per 
     share                $   1.56  $   2.14  $   1.23  $   1.16  $   0.95  $   0.79 $   0.68 $   0.63 $   0.58 $   0.58 $   0.47

    Cash dividends per
    common share          $   0.30  $   0.34  $   0.23  $   0.19  $   0.17  $   0.15 $   0.13 $   0.12 $   0.11 $   0.10 $   0.10

    Average shares
    outstanding
    (In Thousands)          19,830    19,808    19,691    19,661    17,472    16,883   17,046   17,226   17,306   17,364   17,364

    Book value per share  $  14.06  $  12.77  $  10.94  $  9.92   $   8.93  $   7.46 $   6.81 $    6.25 $  5.74 $   5.29 $   4.80

    Financial Position
    (Year End)
    (Dollars in Thousands)        

    Total assets          $521,957  $455,315  $407,082  $361,606  $309,455  $274,394 $255,117 $230,789 $197,898 $181,354 $167,289

    Long-term debt        $168,065  $127,135  $116,364  $107,681  $ 78,995  $100,032 $ 96,183 $ 85,563 $ 64,163 $ 56,635 $ 55,255

    Shareholders' equity  $277,293  $251,248  $214,464  $193,918  $173,980  $124,874 $114,697 $106,983 $ 98,250 $ 91,318 $ 82,952

    Capital expenditures  $107,514  $ 83,689  $ 77,083  $ 75,825  $ 47,237  $ 27,238 $ 39,861 $ 42,385 $ 34,253 $ 23,591 $ 28,234

    Financial Ratios              

    Current ratio (year
    end)                      0.39      0.62      0.41      0.67      0.90      0.73     0.65     0.91     0.75     1.00     0.94

    Debt/capitalization
    ratio (year-end)          0.39      0.35      0.37      0.37      0.34      0.46     0.47     0.45     0.41     0.40     0.41

    Return on revenues        10.2%     16.1%      8.7%      9.4%      7.7%      6.5%     6.2%     6.1%     6.0%     6.2%     5.3%

    Return on average
    shareholders' equity     111.7%     18.2%     11.8%     12.4%     11.0%     11.1%    10.5%    10.5%    10.6%    11.6%    10.1%

   _______________________

   (1)  All per share and shares outstanding data have been adjusted to reflect stock splits in fiscal 1996, 1993 and 1987.
   (2)  Includes an after-tax gain of $14.8 million, or $0.75 per share, on the sale of certain restaurant locations.

   </TABLE>

   Item 7.   Management's Discussion and Analysis of Financial Condition and
             Results of Operations.

             Certain statements herein constitute "forward-looking
   statements."  See "Special Note Regarding Forward-Looking Statements"
   under Part I of this report.

   Results of Operations

   General

             The Marcus Corporation and its four divisions report their
   consolidated and individual segment results of operations on either a 52-
   or-53-week fiscal year.  Fiscal 1997 was a 53-week fiscal year for the
   Company's motel and hotels/resorts divisions, while the Company and each
   of its other divisions reported on a 52-week fiscal year.  Fiscal 1996 was
   a 53-week fiscal year for the Company and its theatre division, while the
   Company's remaining divisions reported on a 52-week fiscal year.  Fiscal
   1995 was a 52-week year for the Company and each of its divisions.  Fiscal
   1998 will be a 53-week year for the Company's restaurant division, while
   the Company and each of its other divisions will report on a 52-week
   fiscal year.

             Total consolidated revenues for fiscal 1997 were $303.4 million,
   an increase of $41.1 million, or 15.7%, compared to fiscal 1996
   consolidated revenues of $262.3 million.  All four of the Company's
   divisions contributed to the increase in revenues in fiscal 1997, with the
   largest increase occurring in the Company's theatre division.  Fiscal 1996
   consolidated revenues were down $15.7 million, or 5.6%, from fiscal 1995
   consolidated revenues due to the loss of approximately $46 million in
   restaurant division revenues in fiscal 1996, resulting from the Company's
   June 1995 sale of its 18 Applebee's restaurants and February 1995
   disposition through lease of its 11 Marc's Cafe & Coffee Mill restaurants. 
   The additional week of results reported for the motel and hotels/resorts
   divisions in fiscal 1997 contributed an additional $3.5 million in
   revenues and $1.5 million in operating income to the Company's fourth
   quarter and fiscal 1997 results.  The additional week of results reported
   for the theatre division in fiscal 1996 contributed an additional $2.0
   million in revenues and $550,000 in operating income to the Company's
   fourth quarter and fiscal 1996 results.  Due to the relative size of the
   Company's restaurant division compared to the Company's other divisions,
   the additional week of results in fiscal 1998 from the restaurant division
   is not anticipated to materially impact results from operations.

             Net earnings for fiscal 1997 were $30.9 million, or $1.56 per
   share.  This represented a $3.4 million, or 12.3%, increase over
   comparable fiscal 1996 earnings of $27.5 million, or $1.39 per share,
   excluding the after-tax gain of $14.8 million, or $0.75 per share,
   resulting from the Company's fiscal 1996 sale of restaurants.  Including
   the gain from the sale of restaurants, net earnings were $42.3 million, or
   $2.14 per share, for fiscal 1996.  Fiscal 1996 earnings, again excluding
   the gain from the sale of the restaurants, increased 14.1% over fiscal
   1995 net earnings.  Weighted average shares outstanding were 19.8 million
   for both fiscal 1997 and fiscal 1996 and 19.7 million for fiscal 1995.

             The Company's interest expense, net of investment income,
   totaled $10.0 million for fiscal 1997.  This represented an increase of
   $3.7 million, or 58.5%, over fiscal 1996 net interest expense of $6.3
   million.  This increase was the result of additional borrowings in fiscal
   1997 necessary to finance the Company's capital program and the fact that
   the Company was able to use proceeds from its sale of restaurants in
   fiscal 1996 to fund a portion of its growth in that year. 

             The Company's income tax expense for fiscal 1997 was $20.3
   million, a decrease of $7.5 million from fiscal 1996.  The Company's
   effective tax rate for fiscal 1997 was 39.7% versus the prior fiscal
   year's 39.6%.

             Historically, the Company's first and fourth fiscal quarters
   have produced the strongest operating results, because these periods
   coincide with the typical summer seasonality of the movie theatre industry
   and the spring and summer strength of the Company's travel and food
   service businesses.  In addition, the Company reports its results of
   operations in three equal 12-week quarters plus a 16-or-17-week fourth
   quarter, contributing to the typically larger results in the fourth
   quarter.

             The Company is continuing its aggressive expansion plan that it
   began in fiscal 1994, incurring a record $107.5 million in capital
   expenditures in fiscal 1997 compared to $83.7 million in fiscal 1996.  The
   Company's current plans include the following goals:

   -    Increasing its number of Budgetel Inns to 300 by the year 2000, with
        up to six new Company-owned and 24 new franchised motels currently
        planned to be opened in fiscal 1998.  The Company currently believes
        that much of this anticipated future growth will ultimately come from
        its continued increased emphasis on opening new franchised Budgetel
        Inns.

   -    Increasing its number of Woodfield Suites to approximately 40 to 50
        within the next five years.  The Company believes that the majority
        of this prospective growth will come from a franchise program to be
        introduced in fiscal 1998, supplemented by up to two or three
        Company-owned units per year. 

   -    Increasing its number of movie theatre screens to 500 by the year
        2000, with continued expansion outside of Wisconsin.  Up to 79 new
        screens are currently planned to be opened by the Company in fiscal
        1998, including 32 new screens in development at two locations in
        Columbus, Ohio.  Currently under construction is a new 12-screen,
        all-stadium-seating ultraplex theatre in Menomonee Falls, Wisconsin. 
        Other current expansion plans include 35 new screens to be added to
        existing locations in Wisconsin and Illinois.  The Company also has
        plans to add stadium seating to a majority of its existing theatres.

   -    Adding one or two hotel properties each year over the next few fiscal
        years, either Company-owned or managed for others.  In some cases,
        the Company may own only a partial interest in new properties.  The
        Company's newest property, the Miramonte Resort in Indian Wells,
        California, is scheduled to open in November 1997 after extensive
        renovation.

   -    Expanding and enhancing the Company's KFC franchise.  The Company's
        first KFC/Taco Bell 2-in-1 unit, a conversion of an existing KFC,
        opened early in fiscal 1998.

   The actual number, mix and timing of potential future new facilities and
   expansions will depend in large part on continuing favorable industry and
   economic conditions, the Company's financial performance and available
   capital, the competitive environment, evolving customer needs and trends
   and the continued availability of attractive opportunities.  It is likely
   that the Company's expansion goals will continue to evolve and change in
   response to these and other factors and there can be no assurance that
   these current goals will be achieved.

   Motels

             The Company's largest division is its motel division, which
   contributed 44.6% of Company consolidated revenues and 61.4% of Company
   consolidated operating income, excluding corporate items, in fiscal 1997. 
   The motel division's primary business is the owning and franchising of
   Budgetel Inns and Woodfield Suites which respectively operate in the
   limited-service economy and limited-service all-suites segments of the
   lodging industry.  The following tables set forth revenues, operating
   income, number of units and rooms data for the motel division for the last
   three fiscal years:
                                                      
                                       (in millions)           
                                      1997       1996     1995 
   Revenues                          $135.3     $118.7   $104.4
   Operating income                    39.8       36.3     32.0
   Operating margin (% of revenue)     29.4%      30.6%    30.7%

                                 (as of the fiscal year ended May)
                                      1997       1996     1995 
   Budgetel Inns - number of units:
     Company-owned or operated          104         93       82
     Franchised                          39         31       24
       Total Budgetel Inns              143        124      106
   Woodfield Suites - company owned       4          3        3

       Total number of units            147        127      109

                                    Available rooms at year-end   
                                      1997       1996     1995 
   Budgetel Inns 
    (includes franchised)            14,868     13,018   11,564
   Woodfield Suites                     490        339      339


             Total revenues in the motel division increased 14.0% and 13.7%
   in fiscal 1997 and fiscal 1996, respectively, principally as a result of
   increasing available rooms.  The additional week of operations included in
   the motel division's fiscal 1997 results contributed an additional $2.5
   million to the division's fiscal 1997 revenues and approximately $1.2
   million to fiscal 1997 operating income.  In addition to the increased
   number of units in each year, increases in the average daily room rate at
   the Company's Budgetel Inns of 3.0% and 4.2% in fiscal 1997 and 1996,
   respectively, also contributed to the increased revenues.  The Company's
   motel occupancy percentage decreased slightly in both fiscal 1997 and
   fiscal 1996, but still remained above industry averages.   Factors
   contributing to the slight decline in occupancy in both fiscal years
   included an increase in the room supply of the limited service economy
   lodging segment in both years and severe weather conditions and two
   federal government shutdowns during the third quarter of fiscal 1996.  The
   result of the average daily rate increases and occupancy declines was a
   1.1% and 3.2% increase in the division's revenue per available room, or
   RevPAR, for comparable Inns for the fiscal years 1997 and 1996,
   respectively.  The Company's newly opened motels contributed additional
   revenues of $4.9 million and nominal operating income in fiscal 1997. 
   Newly opened motels in fiscal 1996 contributed additional revenue of $5.3
   million and nominal operating income.  Similar comparative operating
   results are expected for new facilities to be opened in fiscal 1998.

             The motel division's operating income increased 9.7% in fiscal
   1997 and 13.4% in fiscal 1996.  Operating margins declined slightly to
   29.4%, compared to 30.6% and 30.7% in fiscal years 1996 and 1995,
   respectively, due primarily to the slight reductions in occupancy
   percentages, start-up expenses associated with new motels and increased
   advertising costs.

   Theatres

             The Company's oldest and second largest division is its theatre
   division.  The theatre division contributed 26.6% of the Company's
   consolidated revenues and 26.0% of its consolidated operating income,
   excluding corporate items, in fiscal 1997.  The theatre division operates
   motion picture theatres and a family entertainment center in Wisconsin and
   Illinois, with plans to expand its theatres to additional states.  The
   following tables set forth revenues, operating income, screens and
   theatres for the last three fiscal years:
                                                     
                                           (in millions)             
                                      1997      1996      1995 
   Revenues                           $80.6     $63.7     $54.0
   Operating income                    16.9      15.0      12.2
   Operating margin (% of revenue)     20.9%     23.6%     22.7%

                                 (as of the fiscal year ended May)
                                      1997      1996      1995 
   Theatre screens                      297       219       199
   Theatre locations                     40        36        37
       Average screens per location     7.4       6.1       5.4
   Family entertainment centers           1         -         -


             Total revenues in the theatre division increased 26.5% and 18.0%
   in fiscal years 1997 and 1996, respectively, principally as a result of
   adding additional screens.  The additional week of operations included in
   the theatre division's fiscal 1996 results (which included the Memorial
   Day holiday weekend) contributed an additional $2.0 million to the
   division's fiscal 1996 revenues.

             Consistent with the Company's long-term strategic plan to focus
   on operating large multi-screen theatres, the Company opened 80 new
   screens in fiscal 1997, including a new 20-screen ultraplex in Addison,
   Illinois, a twelve-plex in New Berlin, Wisconsin and an eight-plex in
   Appleton, Wisconsin.  Also added in fiscal 1997 were 27 screens acquired
   at the beginning of the year, consisting of an 11-screen theatre in
   Chicago Heights, Illinois and two budget-film eight-plex theatres in the
   metropolitan Milwaukee area, and 13 screens added to existing locations,
   including a six-screen addition to the Gurnee, Illinois theatre, also
   making that location a twenty-screen ultraplex.  As of May, 1997, the
   Company operated 273 first-run screens and 24 budget screens.  Compared to
   first-run theatres, budget theatres generally have lower box office
   revenues and associated film costs, but higher concession sales as a
   percentage of box office revenue.  Additionally, the Company's first
   family entertainment center opened early in fiscal 1997 in Appleton,
   Wisconsin.  The 95,000 square foot Hollywood-themed indoor amusement
   facility includes a restaurant, party rooms, a laser tag center, virtual
   reality games, a miniature golf course, an arcade and the Company's new
   eight-plex theatre in Appleton.  The addition of the new screens and
   family entertainment center in fiscal 1997 generated additional revenues
   of $17.6 million compared to fiscal 1996.

             The Company opened 27 new screens in fiscal 1996, including a
   new ten-plex theatre in Orland Park, Illinois, and an eight-plex in Green
   Bay, Wisconsin.  The addition of the new screens in fiscal 1996 generated
   additional revenues of over $7.0 million compared to fiscal 1995.  Two
   theatres with a total of two screens were closed in fiscal 1997 and three
   theatres with a total of seven screens were closed in fiscal 1996.  These
   closed theatres had a minimal impact on operations in these years.

             Revenues of the theatre business and the motion picture industry
   in general are heavily dependent on the general audience appeal of
   available films, together with studio marketing, advertising and support
   campaigns, factors over which the Company has no control.  Fiscal 1997
   included such box office hits as Independence Day, the Star Wars trilogy, 
   Mission Impossible, The Rock, Nutty Professor, A Time to Kill and Ransom,
   while fiscal 1996 included the hits Apollo 13, Toy Story, Twister, Batman
   Forever, Grumpier Old Men and Pocahontas.  Each of these films produced
   box office receipts in excess of $1 million for the theatre division in
   their respective fiscal years.  Approximately the same number of first-run
   films were released in fiscal years 1995, 1996 and 1997. 

             Total box office receipts in fiscal 1997 were $54.5 million, an
   increase of $10.1 million, or 22.7%, from $44.4 million in fiscal 1996. 
   Fiscal 1996 box office receipts increased $6.1 million, or 15.9%, compared
   to fiscal 1995.  These increases are attributable to 22.7% and 9.2%
   increases in attendance in fiscal years 1997 and 1996, respectively.  The
   increases in attendance are due to the increase in new screens each year. 
   Attendance at the Company's comparable locations was down 4.5% in fiscal
   1997 and flat in fiscal 1996, compared to the previous year.  Fiscal 1997
   attendance at the Company's theatres, and the industry in general, was
   adversely affected by the 1996 Summer Olympics.  Not only did television
   coverage of the Olympics reduce movie theatre attendance, but many motion
   picture film distributors anticipated lower theatre attendance during the
   Olympics and released their best films during the late spring and early
   summer of 1996 in order to avoid competing with the Olympics.  This
   strategy meant that less attractive films were distributed in late summer
   and early fall, with the result being reduced attendance late in the
   Company's fiscal 1997 first quarter and the lack of quality holdovers into
   the Company's fiscal 1997 second quarter.  The decrease in fiscal 1997
   attendance compared to the prior year was also due to the additional week
   of operations in fiscal 1996.  This additional week in fiscal 1996
   included the 1996 Memorial Day weekend, which is traditionally one of the
   year's busiest motion picture viewing weekends.

             The theatre division's average ticket price did not change in
   fiscal 1997 compared to the prior year. The lack of an increase in the
   fiscal 1997 average ticket price was due to the additional budget-oriented
   screens added during the fiscal year.  First-run theatre average ticket
   prices increased 4.9% in fiscal 1997 compared to the prior year.  The
   fiscal 1996 average ticket price increased 6.0% compared to the average
   price in fiscal 1995.

             Vending revenues in fiscal 1997 were $22.9 million, an increase
   of $5.2 million, or 29.7%, from $17.7 million in fiscal 1996.  Fiscal 1996
   vending revenues increased $3.1 million, or 20.9%, from fiscal 1995
   vending revenues of $14.6 million.  Vending revenues increased due to the
   increase in theatre attendance from the Company's added screens and the
   5.8% and 10.4% increase in the average concession sales per person in
   fiscal years 1997 and 1996, respectively.

             The theatre division's operating income increased 12.3% in
   fiscal 1997 and 23.3% in fiscal 1996, compared to the prior year results. 
   The division's operating margin declined slightly to 20.9%, compared to
   23.6% and 22.7% in fiscal years 1996 and 1995, respectively.  Fiscal 1997
   operating income was reduced by over $800,000 of pre-opening expenses
   related to new screens and the Company's new family entertainment center,
   Funset Boulevard, and margins were further impacted by the weak film
   product in late summer and early fall.  Fiscal 1996 operating income
   included $550,000 from the additional week of results reported during the
   year.

   Hotels and Resorts

             The Company's hotels and resorts division contributed 19.8% of
   Company consolidated revenues and 8.4% of Company consolidated operating
   income, excluding corporate items, in fiscal 1997.  The hotel and resort
   division owns and operates two full-service hotels in downtown Milwaukee,
   Wisconsin, and a full-facility destination resort in Lake Geneva,
   Wisconsin.  In addition, the Company managed three additional hotels in
   fiscal 1997, two in fiscal 1996 and three in fiscal 1995.    The division
   acquired a resort in Indian Wells, California in fiscal 1997 and closed
   the facility for an extensive renovation.  The property is scheduled to
   re-open in November, 1997 under the name Miramonte Resort.  The following
   table sets forth revenues and operating income for the hotels and resorts
   division for the last three fiscal years:
                                                     
                                           (in millions)            
                                      1997      1996      1995 
   Revenues                           $60.2     $53.5     $45.3
   Operating income                     5.5       3.4       1.5
   Operating margin (% of revenue)      9.1%      6.3%      3.3%

             Total revenues in the hotels and resorts division increased
   12.5% and 18.1% in fiscal 1997 and fiscal 1996, respectively.  The
   additional week of operations included in the division's fiscal 1997
   results contributed an additional $1.0 million to the division's fiscal
   1997 revenues and $230,000 to the fiscal 1997 operating income.  The
   hotels and resorts division's operating income increased 61.9% in fiscal
   1997 and 129% in fiscal 1996, compared to the previous year.  Operating
   margins have steadily increased each year.

             Occupancy and average daily rate increases at all three of the
   division's owned properties contributed to the increase in revenues and
   operating income in fiscal 1997, despite unseasonably cold weather in the
   early summer which impacted occupancy and delayed the opening of the newly
   designed Highland's golf course at the Grand Geneva Resort & Spa.  As a
   result of the occupancy and average daily rate increases, the division's
   total RevPAR increased 12.4% in fiscal 1997 compared to the prior year. 
   Fiscal 1997 operating results were also favorably impacted by reduced
   charges for pre-opening costs for the Milwaukee Hilton (formerly the Marc
   Plaza) and increased management fees from properties managed but not owned
   by the hotels and resorts division.  The division's Miramonte Resort, 
   currently under renovation, did not have a material effect on fiscal 1997
   results.

             Increased occupancy at the Grand Geneva Resort & Spa as a result
   of greater market awareness and the reduction of start-up related
   expenses, together with the revenue from having the restored and renovated
   Milwaukee Hilton open for the entire 1996 fiscal year and the impact of
   increased average daily room rates at all three of the Company's owned
   hotels, were the primary reasons for the division's increased fiscal 1996
   revenues and operating income compared to the prior year.  The division's
   total RevPAR increased 16.0% in fiscal 1996 compared to the prior year. 
   However, the amortization of the Hilton's pre-opening costs, the loss of
   revenue from the non-renewal of an operating agreement for the Sheraton-
   Mayfair Inn in Milwaukee, Wisconsin, together with the effects on
   occupancy of adverse winter weather, negatively impacted the division's
   fiscal 1996 operating results.

             In addition to completing the renovation of the Miramonte
   Resort, the division expects to begin construction in fiscal 1998 on a
   250-room expansion of the Milwaukee Hilton, which will create the largest
   hotel in Wisconsin.  Scheduled to open in 1999, the addition will also
   include meeting rooms, a new ballroom, a family fun center and a skywalk
   to the city's new Midwest Express Convention Center.

   Restaurants

             The Company's restaurant division contributed 8.8% of the
   Company's consolidated revenues and 4.1% of its consolidated operating
   income, excluding corporate items, in fiscal 1997.  The restaurant
   division has non-exclusive franchise rights to operate KFC restaurants in
   the Milwaukee metropolitan area and in northeast Wisconsin.  Prior to June
   1996, the division also operated Applebee's Neighborhood Grill & Bar
   restaurants under a franchise agreement and owned and operated additional
   restaurants, including Marc's Cafe & Coffee Mills.  The following tables
   set forth revenues, operating income and number of restaurants for the
   last three fiscal years:
                                                     
                                           (in millions)             
                                      1997      1996      1995 
   Revenues                           $26.8     $25.9     $74.1
   Operating income                     2.7       2.0       3.3
   Operating margin (% of revenue)     10.0%      7.7%      4.5%

                                  (as of the fiscal year ended May)
                                      1997      1996      1995 
   KFC restaurants                       31        31        34
   Applebee's restaurants                 -         -        18
       Total restaurants                 31        31        52

             Total revenues in the restaurant division increased 3.5% in
   fiscal 1997 and decreased 65.0% in fiscal 1996.   Excluding $1.1 million
   of revenues from subsequently sold or closed restaurants from fiscal 1996
   revenues, restaurant division fiscal 1997 revenues increased 7.9% over the
   prior year.  The restaurant division's operating income increased 34.6% in
   fiscal 1997 and decreased 40.0% in fiscal 1996, compared to the previous
   year.  Improved KFC results and the disposal of the full-service
   restaurants has resulted in increased operating margins each year.  The
   sale of the Company's Applebee's restaurants, together with the fiscal
   1995 divestiture of the Marc's Cafe & Coffee Mill and other restaurants,
   reduced fiscal 1996 restaurant division revenues by approximately $46
   million and reduced 1996 operating income by $1.2 million.  In addition to
   improvements in the division's KFC restaurants, reduced administrative
   costs associated with the disposition of certain restaurant properties in
   fiscal 1996 contributed to the increases in operating income.  Annual
   rental income of approximately $1 million from leasing the 11 divested
   Marc's Cafes and one of the sold Applebee's was included as restaurant
   division revenue in fiscal years 1997 and 1996. 

             The Company's KFC restaurants experienced a 6.8% increase in
   aggregate revenues and a 1.4% decrease in aggregate revenues during fiscal
   years 1997 and 1996, respectively, compared to the previous year. 
   Excluding $400,000 of decreased revenues in fiscal 1997 and $1.0 million
   of decreased revenues in fiscal 1996 resulting from the closure of four
   under performing KFC restaurants during fiscal 1996, same store KFC
   restaurant sales increased 8.6% and 4.3% in fiscal years 1997 and 1996,
   respectively.  Same store KFC guest counts increased 4.2% and 3.3% in
   fiscal years 1997 and 1996, respectively, due to increased lunch-time
   traffic, the introduction and expansion of home delivery service and the
   introduction of several new franchisor products.  Average guest checks
   increased in both fiscal 1997 and 1996 over previous year levels.

             The Company's KFC restaurants experienced a 39.3% increase in
   aggregate operating income during fiscal 1997, compared to a 1.4% decrease
   in KFC aggregate operating income in fiscal 1996.  Start-up costs
   associated with the introduction of home delivery services in fiscal 1996
   contributed to the decrease in operating income in fiscal 1996 and
   corresponding increase in operating income in fiscal 1997.  The Company
   opened a new KFC during the fiscal 1996 fourth quarter and did not open
   any new restaurants in fiscal 1997.  In June 1997, the Company opened its
   first KFC/Taco Bell 2-in-1 unit, converting an existing KFC restaurant. 
   Depending upon the success of this conversion, the Company may pursue
   additional conversions as well as explore various other KFC expansion and
   acquisition opportunities.

   Financial Condition

             The Company's lodging, movie theatre and restaurant businesses
   each generate significant and consistent daily amounts of cash because
   each segment's revenue is derived predominantly from consumer cash
   purchases.  The Company believes that these consistent and predictable
   cash sources, together with the availability to the Company of $50 
   million of unused credit lines at fiscal 1997 year end, should be adequate
   to support the ongoing operational liquidity needs of the Company's
   businesses.

             Net cash provided by operating activities increased by $19.3
   million, or 46.3%, to $61.1 million in fiscal 1997, compared to $41.8
   million in fiscal 1996.  The increase was primarily the result of
   approximately $10 million of income taxes incurred on the gain on the sale
   of restaurants in fiscal 1996, combined with increased net earnings in
   fiscal 1997 compared to fiscal 1996 earnings excluding the restaurant sale
   gain.  Timing differences in receipts of accounts and notes receivable,
   net of increased payments of accounts payable contributed to the increase
   in net cash provided by operating activities as well.

             Net cash used in investing activities in fiscal 1997 increased
   by $63.7 million, or 156%, to $104.5 million.  Fiscal 1996 net cash used
   in investing activities was significantly reduced by net proceeds of $48.9
   million from the disposal of property, equipment and other assets
   (principally from the sale of Applebee's).  Capital expenditures in fiscal
   1997 included $55.9 million incurred on motel division capital projects,
   $37.4 million on theatre division projects and $13.4 million on hotels and
   resorts division projects.  In fiscal 1996, $51.5 million was incurred on
   motel division projects, $20.3 million on theatre division projects and
   $8.0 million on hotels and resorts division projects.

             Principally as a result of funding a portion of the Company's
   fiscal 1997 facility expansions and renovations, the Company's total debt
   increased to $177.4 million at the close of fiscal 1997, compared to
   $136.2 million at the end of fiscal 1996.  Net cash provided by financing
   activities in fiscal 1997 totaled $35.9 million, compared to $5.7 million
   in fiscal 1996.  During fiscal 1997, the Company received $99.9 million of
   net proceeds from the issuance of notes payable and long-term debt,
   compared to only $19.6 million in fiscal 1996.  The relatively small
   amount of debt proceeds in fiscal 1996 was due to the Company's use of
   cash proceeds from its Applebee's sale to fund expansion during that time
   period.  Included in the fiscal 1997 proceeds was $85 million in principal
   amount of senior unsecured long-term notes privately placed with six
   institutional lendors.  The Company has the ability to issue up to $115
   million of additional senior notes under the private placement program
   through February 1999.  The Company used a portion of the proceeds from
   the senior notes to pay off existing debt, resulting in total principal
   payments on notes payable and long-term debt of $58.6 million in fiscal
   1997, compared to only $7.9  million in fiscal 1996.  The Company expects
   to use the remaining proceeds to help fund the Company's ongoing expansion
   plans.  The Company's debt-capitalization ratio was 0.39 at May 29, 1997,
   compared to 0.35 at the prior fiscal year end.

             In addition to the changes in debt transactions noted above, net
   cash provided by financing activities also increased due to dividend
   payments of $5.7 million in fiscal 1997 compared to $6.3 million in fiscal
   1996.  The reduction in dividend payments was the result of a one-time
   timing difference between the Company's quarterly dividend payments during
   fiscal 1997 compared to the annual dividend payment plus one quarterly
   payment made during fiscal 1996. 

             Total capital expenditures (including normal continuing capital
   maintenance projects) of $107.5 million and $83.7 million were incurred in
   fiscal 1997 and 1996, respectively.  Total capital expenditures in fiscal
   1998 are expected to exceed fiscal 1997 expenditures and are expected to
   be funded by cash generated from operations and additional debt, including
   additional institutional debt from the Company's private placement
   program.

   Item 8.   Financial Statements and Supplementary Data. 


                         REPORT OF INDEPENDENT AUDITORS

   The Board of Directors and Shareholders
    of The Marcus Corporation

   We have audited the accompanying consolidated balance sheets of The Marcus
   Corporation (the Company) as of May 29, 1997 and May 30, 1996, and the
   related consolidated statements of earnings, shareholders' equity and cash
   flows for each of the three years in the period ended May 29, 1997. These
   financial statements are the responsibility of the Company's management.
   Our responsibility is to express an opinion on these financial statements
   based on our audits. 

   We conducted our audits in accordance with generally accepted auditing
   standards. Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement. An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements. An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation. We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly,
   in all material respects, the consolidated financial position of the
   Company at May 29, 1997 and May 30, 1996, and the consolidated results of
   its operations and its cash flows for each of the three years in the
   period ended May 29, 1997, in conformity with generally accepted
   accounting principles.

                                                          ERNST & YOUNG LLP

   Milwaukee, Wisconsin
   July 18, 1997

   <PAGE>
                             THE MARCUS CORPORATION

                           CONSOLIDATED BALANCE SHEETS

                                                  May 29, 1997   May 30, 1996
                                                            (In Thousands) 
   ASSETS
   CURRENT ASSETS:
     Cash and cash equivalents                           $ 7,991   $ 15,466
     Accounts and notes receivable (Note 3)                5,531      8,780
     Receivables from joint ventures (Note 9)              1,066      4,890
     Other current assets                                  3,591      2,463
                                                       --------------------
   Total current assets                                   18,179     31,599

   PROPERTY AND EQUIPMENT, net (Note 3)                  487,052    411,563

   OTHER ASSETS:
     Investments in joint ventures (Notes 8 and 9)         1,439      1,295
     Other (Note 10)                                      15,287     10,858
                                                       --------------------
   Total other assets                                     16,726     12,153
                                                       --------------------
   Total assets                                         $521,957   $455,315
                                                       ====================
   LIABILITIES AND SHAREHOLDERS' EQUITY
   CURRENT LIABILITIES:
     Notes payable (Note 9)                              $ 5,625    $ 5,555
     Accounts payable                                     10,291     15,646
     Income taxes                                             52      1,393
     Taxes other than income taxes                         9,297      8,323
     Accrued compensation                                  1,270      1,380
     Other accrued liabilities                            10,886      9,352
     Current maturities on long-term debt (Note 4)         9,327      9,069
                                                       --------------------
   Total current liabilities                              46,748     50,718

   LONG-TERM DEBT (Note 4)                               168,065    127,135

   DEFERRED INCOME TAXES (Note 7)                         22,425     20,027

   DEFERRED COMPENSATION AND OTHER (Note 6)                7,426      6,187

   COMMITMENTS, LICENSE RIGHTS AND CONTINGENCIES (Note 8)

   SHAREHOLDERS' EQUITY (Note 5):
     Preferred Stock, $1 par; authorized 1,000,000 shares;
      none issued
     Common Stock:
       Common Stock, $1 par; authorized 30,000,000 
        shares; issued 11,678,935 shares in 1997 
        and 11,529,962 shares in 1996                     11,679     11,530
       Class B Common Stock, $1 par; authorized 
        20,000,000 shares; issued and outstanding 
        8,707,632 shares in 1997
        and 8,856,605 shares in 1996                       8,708      8,857
     Capital in excess of par                             39,470     38,832
     Retained earnings                                   220,860    195,643
                                                       --------------------
                                                         280,717    254,862
     Less cost of Common Stock in treasury 
       (668,272 shares in 1997 and 718,352
       shares in 1996)                                     3,424      3,614
                                                       --------------------
   Total shareholders' equity                            277,293    251,248
                                                       --------------------
   Total liabilities and shareholders' equity           $521,957   $455,315
                                                       ====================

   See accompanying notes.

   <PAGE>
                             THE MARCUS CORPORATION

                       CONSOLIDATED STATEMENTS OF EARNINGS

                         THREE YEARS ENDED MAY 29, 1997

                                            May 29,   May 30,   May 25,
                                              1997      1996      1995  
                                      (In Thousands, Except Per Share Data)  
   REVENUES:
     Rooms and telephone                    $156,689  $137,961  $119,705 
     Food and beverage                        45,401    43,193    89,755 
     Theatre operations                       79,733    63,099    53,733 
     Other income                             21,534    18,034    14,797 
                                         -------------------------------
   Total revenues                            303,357   262,287   277,990 

   COSTS AND EXPENSES:

     Rooms and telephone                      60,198    51,346    42,780 
     Food and beverage                        33,218    32,014    69,137 
     Theatre operations                       49,149    38,055    32,612 
     Advertising and marketing                20,635    15,273    16,241 
     Administrative                           27,108    25,532    23,080 
     Depreciation and amortization            28,903    25,117    23,570 
     Rent (Note 8)                             2,435     2,461     3,727 
     Property taxes                           10,175     9,416     9,488 
     Other operating expenses                 10,805    11,258    10,560 
                                         -------------------------------
   Total costs and expenses                  242,626   210,472   231,195 
                                         -------------------------------

   OPERATING INCOME                           60,731    51,815    46,795 

   OTHER INCOME (EXPENSE):
     Investment income                         1,584     2,378     1,525 
     Interest expense                        (11,597)   (8,696)   (8,587)
     Gain on disposition of property 
      and equipment (Note 2)                     488    24,595       463 
                                         -------------------------------
                                              (9,525)   18,277    (6,599)
                                         -------------------------------
   EARNINGS BEFORE INCOME TAXES               51,206    70,092    40,196 
   INCOME TAXES (Note 7)                      20,325    27,785    16,060 
                                         -------------------------------
   NET EARNINGS                             $ 30,881  $ 42,307  $ 24,136 
                                         ===============================
   NET EARNINGS PER SHARE                   $   1.56  $   2.14  $   1.23 
                                         ===============================

   WEIGHTED AVERAGE SHARES OUTSTANDING
    (Note 5)                                  19,830    19,808    19,691 
                                         ===============================

   See accompanying notes.

   <PAGE>
                             THE MARCUS CORPORATION

                 CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

                         THREE YEARS ENDED MAY 29, 1997

                                      Class B   Capital 
                              Common   Common  in Excess Retained Treasury
                              Stock    Stock    of Par   Earnings   Stock 
                                           (In Thousands)

   BALANCES AT MAY 26, 1994   $ 7,366  $6,225  $44,745  $139,777  $(4,195)
    Cash dividends:
      $.21 per share Class B
        Common Stock                -       -        -    (1,924)       - 
      $.23 per share 
        Common Stock                -       -        -    (2,314)       - 
    Exercise of stock options       -       -        -         -      186 
    Savings and profit-
     sharing contribution           -       -      404         -       49 
    Reissuance of 
     treasury stock                 -       -        5         -        4 
    Conversions of Class B
      Common Stock                156    (156)       -         -        - 
    Net earnings                    -       -        -    24,136        - 
                              -------  ------   ------   -------   ------
   BALANCES AT MAY 25, 1995     7,522   6,069   45,154   159,675   (3,956)
    Cash dividends:
      $.31 per share Class B
        Common Stock                -       -        -    (2,770)       - 
      $.34 per share 
        Common Stock                -       -        -    (3,559)       - 
    Three-for-two stock 
     split                      3,764   3,032   (6,796)      (10)       - 
    Exercise of stock options       -       -      118         -      403 
    Purchase of treasury 
     stock                          -       -        -         -     (145)
    Savings and profit-
      sharing contribution          -       -      350         -       83 
    Reissuance of treasury
     stock                          -       -        6         -        1 
    Conversions of Class B
      Common Stock                244    (244)       -         -        - 
    Net earnings                    -       -        -    42,307        - 
                              -------  ------   ------   -------   ------
   BALANCES AT MAY 30, 1996    11,530   8,857   38,832   195,643   (3,614)
    Cash dividends:
      $.27 per share Class B
        Common Stock                -       -        -    (2,409)       - 
      $.30 per share 
        Common Stock                -       -        -    (3,255)       - 
    Exercise of stock options       -       -      127         -      251 
    Purchase of treasury
     stock                          -       -        -         -     (214)
    Savings and profit-
      sharing contribution          -       -      383         -      115 
    Reissuance of treasury
     stock                          -       -      128         -       38 
    Conversions of Class B
     Common Stock                 149    (149)       -         -        - 
    Net earnings                    -       -        -    30,881        - 
                              -------  ------   ------   -------   ------
   BALANCES AT MAY 29, 1997   $11,679  $8,708  $39,470  $220,860  $(3,424)
                              =======  ======  =======  ========  =======

   See accompanying notes.

   <PAGE>
                             THE MARCUS CORPORATION

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                         THREE YEARS ENDED MAY 29, 1997


                                               May 29,  May 30,   May 25,
                                                1997     1996      1995  
                                                    (In Thousands)
   OPERATING ACTIVITIES
   Net earnings                              $ 30,881 $ 42,307   $24,136 
   Adjustments to reconcile net 
     earnings to net cash provided 
     by operating activities:
       Earnings on investments in 
        joint ventures, net of 
        distributions                            (144)    (406)       33 
       Gain on disposition of property 
        and equipment                            (488) (24,595)     (463)
       Depreciation and amortization           28,903   25,117    23,570 
       Deferred income taxes                    2,398       70     3,958 
       Deferred compensation and other          1,239    2,143       703 
       Contribution of Company stock 
         to savings and profit-sharing plan       498      433       453 
       Changes in operating assets 
        and liabilities:
         Accounts and notes receivable          3,249   (2,614)      193 
         Other current assets                  (1,128)   1,767    (1,768)
         Accounts payable                      (5,355)  (2,240)    4,638 
         Income taxes                          (1,341)    (676)     (727)
         Taxes other than income taxes            974     (768)    1,784 
         Accrued compensation                    (110)     (78)       10 
         Other accrued liabilities              1,534    1,300     1,074 
                                            ----------------------------
   Total adjustments                           30,229     (547)   33,458 
                                            ----------------------------
   Net cash provided by operating activities   61,110   41,760    57,594 

   INVESTING ACTIVITIES
   Capital expenditures                      (107,514) (83,689)  (77,083)
   Net proceeds from disposals of property, 
     equipment and other assets                 3,783   48,914     1,695 
   Purchase of interest in joint 
    ventures, net of cash acquired                  -     (260)        - 
   (Increase) decrease in other assets         (4,602)  (2,770)    1,049 
   Cash received from (advanced to) 
    joint ventures                              3,824   (3,029)    6,122 
                                            ----------------------------
   Net cash used in investing activities     (104,509) (40,834)  (68,217)

   FINANCING ACTIVITIES
   Debt transactions:
     Net proceeds from issuance of notes 
       payable and long-term debt              99,857   19,603    17,984 
     Principal payments on notes payable
       and long-term debt                     (58,599)  (7,905)   (4,494)
   Equity transactions:
     Treasury stock transactions, 
       except for stock options                   (48)    (138)        9 
     Exercise of stock options                    378      521       186 
     Dividends paid                            (5,664)  (6,339)   (4,238)
                                            ----------------------------
   Net cash provided by financing 
    activities                                 35,924    5,742     9,447 
                                            ----------------------------
   Net increase (decrease) in cash 
    and cash equivalents                       (7,475)   6,668    (1,176)
   Cash and cash equivalents at 
    beginning of year                          15,466    8,798     9,974 
                                            ----------------------------
   Cash and cash equivalents at 
    end of year                               $ 7,991 $ 15,466   $ 8,798 
                                            ============================

   See accompanying notes.

   <PAGE>
                             THE MARCUS CORPORATION

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                  May 29, 1997

   1. Description of Business and Summary of Significant Accounting Policies

   Description of Business - The Marcus Corporation and its subsidiaries (the
   Company) operate principally in four business segments:

      Motels:           Operates and franchises lodging facilities under the
                        names Budgetel Inns and Woodfield Suites, primarily
                        located in the eastern half of the United States.

      Theatres:         Operates multi-screen motion picture theatres and a
                        family entertainment center in Wisconsin and
                        Illinois.

      Hotels/Resorts:   Owns and operates full service hotels and resorts in
                        Wisconsin and manages full service hotels in
                        Wisconsin, Minnesota and California.

      Restaurants:      Operates KFC restaurants under a license agreement
                        for certain areas in the state of Wisconsin.

   Principles of Consolidation - The consolidated financial statements
   include the accounts of The Marcus Corporation and all of its
   subsidiaries. Investments in 50%-owned affiliates are accounted for on the
   equity method. All intercompany accounts and transactions have been
   eliminated in consolidation.

   Fiscal Year - The Company reports on a 52/53-week year ending the last
   Thursday of May. The Motels and Hotels/Resorts segments had a 53-week year
   in fiscal 1997. The Theatres and Corporate segments had a 53-week year in
   fiscal 1996. All other segments in 1997 and 1996 and all segments in
   fiscal 1995 had 52-week years.

   Cash Equivalents - The Company considers all highly liquid investments
   with maturities of three months or less when purchased to be cash
   equivalents. Cash equivalents are carried at cost, which approximates
   market.

   Inventories - Inventories, consisting principally of food and beverages,
   are stated at average cost or at first-in, first-out cost.

   Preopening Costs - Certain costs incurred prior to opening new or
   remodeled motels and remodeled hotels are deferred and charged to
   operations over the 12 months subsequent to the opening. Similar expenses
   incurred in connection with the opening and remodeling of theatres and
   restaurants are deferred and charged to operations at the time of opening.

   Depreciation and Amortization - Depreciation and amortization of property
   and equipment is provided using the straight-line method over the
   following estimated useful lives:

                                                   Years 
               Land improvements                  10 - 39 
               Buildings and improvements         10 - 39
               Leasehold improvements              3 - 39
               Furniture, fixtures and equipment   3 - 15

   Advertising and Marketing Costs - The Company expenses all advertising and
   marketing costs as incurred.

   Net Earnings Per Share - Net earnings per share were computed based on the
   weighted average number of shares of Common Stock, Class B Common Stock
   and common stock equivalents (stock options) outstanding during the year.

   In February 1997, the Financial Accounting Standards Board issued
   Statement No. 128, entitled "Earnings per Share," which will be effective
   for periods ending after December 15, 1997. This Statement modifies the
   computation, presentation and disclosure requirements of earnings per
   share. The Company does not anticipate that this pronouncement will have a
   material impact on its reported earnings per share.

   Capitalization of Interest - The Company capitalizes interest during
   construction periods by adding such interest to the cost of property and
   equipment. Interest of approximately $1,320,000, $1,119,000 and $867,000
   was capitalized in fiscal 1997, 1996 and 1995, respectively.

   Use of Estimates - The preparation of financial statements in conformity
   with generally accepted accounting principles requires management to make
   estimates and assumptions that affect the amounts reported in the
   financial statements and accompanying notes. Actual results could differ
   from those estimates.

   2. Disposition of Restaurant Properties

   Pursuant to an asset purchase agreement dated April 12, 1995, the Company
   sold its 18 existing Applebee's Neighborhood Grill & Bar restaurants
   (Applebee's), two Applebee's under construction, five Applebee's under
   development and its development rights for Applebee's to Apple South, Inc.
   (the Purchaser). On June 5, 1995, the Company entered into a management
   agreement with the Purchaser, whereby the Purchaser would commence
   immediately managing, operating and assuming all of the Company's existing
   operating and development responsibilities related to the Company's
   Applebee's restaurant operations. The Purchaser was entitled to all
   profits of the restaurants subsequent to June 5, 1996, as reimbursement
   for its management service. 

   On June 30, 1995, proceeds from the sale of approximately $48.3 million
   were received in cash. The Company realized a net pretax gain of $25.4
   million in fiscal 1996. Revenues and operating income from the Company's
   Applebee's operations were not significant in fiscal 1996 and were as
   follows for the fiscal year ended May 25, 1995:

                                   (In Thousands)
             Revenues                  $35,574
             Operating income            2,250

   On February 27, 1995, the Company leased 11 of its Marc's Cafe and Coffee
   Mill restaurants to a group led by former members of the restaurants'
   management team. The lease terms, which include certain buyout incentives,
   differ for each location with the leases expiring on various dates through
   February 28, 2001. Revenues related to the Company's operation of the 11
   restaurants were $10,169,000 for the fiscal year ended May 25, 1995. 

   3. Additional Balance Sheet Information

   The composition of accounts and notes receivable is as follows:

                                               May 29, 1997   May 30, 1996
                                                        (In Thousands)       
   Trade receivables                                     $3,871    $4,981
   Notes receivable                                           -       798
   Other receivables                                      1,660     3,001
                                                 ------------------------
                                                         $5,531    $8,780
                                                 ========================

   The composition of property and equipment, which is stated at cost, is as
   follows:
                                               May 29, 1997   May 30, 1996
                                                        (In Thousands)       
   Land and improvements                               $ 70,313  $ 60,177
   Buildings and improvements                           399,416   329,458
   Leasehold improvements                                 8,059     5,688
   Furniture, fixtures and equipment                    159,715   137,305
   Construction in progress                              12,019    22,336
                                                 ------------------------
   Total property and equipment                         649,522   554,964
   Less accumulated depreciation and amortization       162,470   143,401
                                                 ------------------------
                                                       $487,052  $411,563
                                                 ========================

   4. Long-Term Debt

   Long-term debt is summarized as follows:
                                               May 29, 1997   May 30, 1996
                                                        (In Thousands)       
   Mortgage notes due to 2002                          $  9,061  $  9,890
   Senior notes due May 31, 2005, with monthly 
     principal and interest payments of 
     $362,346, bearing interest at 10.22%                23,856    25,665
   Senior notes due October 15, 2008, with annual
     principal payments of $6,666,666 due beginning
     October 15, 2000, bearing interest at 7.41%         60,000         -
   Senior notes due October 15, 2011, with annual
     principal payments of $2,272,727 due beginning
     October 15, 2001, bearing interest at 7.51%         25,000         -
   Industrial Development Revenue Bonds due to 2006       7,100     7,459
   Unsecured term notes                                  52,375    57,719
   Commercial paper                                           -    11,971
   Revolving credit agreements                                -    23,500
                                                 ------------------------
                                                        177,392   136,204
   Less current maturities                                9,327     9,069
                                                 ------------------------
                                                       $168,065  $127,135
                                                 ========================


   Substantially all of the mortgage notes, both fixed rate and adjustable,
   bear interest from 7.2% to 9.3% at May 29, 1997. Adjustable rate
   Industrial Development Revenue Bonds ($3,486,000 at May 29, 1997) bear
   interest at 76.5% of prime plus 1% (7.8% at May 29, 1997), or are
   adjustable based on high quality tax-exempt obligation rates
   (approximately 4.2% at May 29, 1997). The Company's remaining Industrial
   Development Revenue Bonds bear interest at 6.5% or 8.8%. The mortgage
   notes and the Industrial Development Revenue Bonds are secured by the
   related land, buildings and equipment.

   The Company has three unsecured term notes outstanding, as follows:

                                               May 29, 1997   May 30, 1996
                                                        (In Thousands)       
   Note due May 31, 2004, with quarterly 
    principal payments of $781,250.  The 
    variable interest rate is based on the
    LIBOR rate with an effective rate of 
    6.56% at May 29, 1997.                              $21,875   $24,219

   Note due February 1, 2003, with quarterly 
    principal payments of $714,286 due 
    beginning May 1, 1999.  The variable 
    interest rate is based on the LIBOR rate 
    with an effective rate of 6.73% at
    May 29, 1997.                                        20,000    20,000

   Note due October 1, 2000, with quarterly 
    principal payments of $750,000.  The 
    variable interest rate is based on the 
    LIBOR rate with an effective rate of 
    5.83% at May 29, 1997.                               10,500    13,500
                                                 ------------------------
                                                        $52,375   $57,719
                                                 ========================


   The Company periodically issues commercial paper through an agreement with
   a bank. The agreement requires the Company to maintain unused bank lines
   of credit at least equal to the principal amount of its outstanding
   commercial paper. At May 29, 1997, the Company had $50,000,000 of unused
   credit lines available under various bank revolving credit agreements. The
   interest rates under the revolving agreements were at prime or LIBOR plus
   1%. There is an annual commitment fee of .25% of the unused portion of
   these commitments. 

   Scheduled annual principal payments on long-term debt for the five years
   subsequent to May 29, 1997, are:
 
                 Fiscal Year           (In Thousands)
                     1998                 $ 9,327
                     1999                  15,167
                     2000                  13,165
                     2001                  18,686
                     2002                  20,488

   Interest paid, net of amounts capitalized, in 1997, 1996 and 1995 totaled
   $10,985,000, $8,272,000, and $8,610,000, respectively.

   Two swap agreements covering $15,000,000 were terminated during 1995 at a
   loss of $185,000. One remaining swap agreement covering $10,500,000, which
   is reduced by $750,000 quarterly, expires October 1, 2000, and requires
   the Company to pay interest at a defined fixed rate of 5.08% while
   receiving interest at a defined variable rate of three-month LIBOR (5.78%
   at May 29, 1997). The second remaining swap agreement covering $7,500,000
   expires August 6, 2001, and requires the Company to pay interest at a
   defined fixed rate of 6.56% while receiving interest at a defined variable
   rate of three-month LIBOR (5.81% at May 29, 1997). Together, these swap
   agreements effectively convert $18,000,000 of the Company's variable rate
   unsecured term notes to a fixed rate. The Company recorded the net
   interest expense (income) related to these swap agreements as incurred,
   totaling $4,000, $(96,000) and $61,000 in 1997, 1996 and 1995,
   respectively. The accompanying consolidated balance sheet at May 29, 1997,
   does not reflect the fair market value of the remaining swap agreements as
   determined by the lender, which totals approximately $252,000.

   The carrying amounts of the Company's long-term debt, based on the
   respective rates and prepayment provisions of the senior notes,
   approximate their fair value. 

   5. Shareholders' Equity

   The Company's Board of Directors declared a three-for-two stock split,
   effected in the form of a 50% stock dividend, distributed on November 14,
   1995, to all holders of Common and Class B Common Stock. All per share,
   weighted average shares outstanding and stock option data prior to
   November 14, 1995, have been adjusted to reflect this dividend.

   Shareholders may convert their shares of Class B Common Stock into shares
   of Common Stock at any time. Class B Common Stock shareholders are
   substantially restricted in their ability to transfer their Class B Common
   Stock.  Holders of Common Stock are entitled to cash dividends per share
   equal to 110% of all dividends declared and paid on each share of the
   Class B Common Stock.  Holders of Class B Common Stock are entitled to ten
   votes per share while holders of Common Stock are entitled to one vote per
   share on any matters brought before the shareholders of the Company. 
   Liquidation rights are the same for both classes of stock.

   Shareholders have approved the issuance of up to 1,668,750 shares of
   Common Stock under various stock option plans. The options generally
   become exercisable 40% after two years, 60% after three years and 80%
   after four years. The remaining options are exercisable five years after
   the date of the grant. At May 29, 1997 and May 30, 1996, there were
   722,150 and 895,063 shares, respectively, available for grants under the
   plans.

   The Company has elected to follow Accounting Principles Board Opinion No.
   25, "Accounting for Stock Issued to Employees" (APB No. 25), in accounting
   for its employee stock options. Under APB No. 25, because the exercise
   price of the Company's employee stock options equals the market price of
   the underlying stock on the date of grant, no compensation expense is
   recognized.

   Pro forma information regarding net earnings and earnings per share
   required by SFAS No. 123, "Accounting for Stock Based Compensation," has
   been determined as if the Company had accounted for its employee stock
   options under the fair value method of that statement. The fair value for
   these options was estimated at the date of grant using a Black-Scholes
   option pricing model with the following assumptions for 1997 and 1996,
   respectively: risk-free interest rates of 5.3% and 5.5%; dividend yield of
   1.3% in both years;  volatility factors of the expected market price of
   the Company's common stock of 55% in both years and an expected life of
   the option of approximately 6 years. Based on this analysis, the impact on
   net earnings and earnings per share is immaterial.

   A summary of the Company's stock option activity and related information
   follows:

                                              Year ended                        
                                                     May 30, May 25,
                                    May 29, 1997       1996    1995  
                                         Weighted-
                                          Average 
                                         Exercise 
                                   Options Price    Options Options
                                 (In Thousands, Except Per Share Data)

   Outstanding at beginning of year   506   $16.12     474     441 
   Granted                             84    25.00     124     126 
   Exercised                          (29)   13.72     (59)    (26)
   Forfeited                           (9)   19.72     (33)    (67)
                                    -----              ---     ---
   Outstanding at end of year         552    17.58     506     474 
                                    =====              ===     ===
   Exercisable at end of year         247    15.91     144     101 
                                    =====              ===     ===
   Weighted-average fair value of 
    options granted during year    $12.96           $10.21 


   Exercise prices for options outstanding as of May 29, 1997 ranged from
   $4.67 to $25.88. The weighted-average remaining contractual life of those
   options is 7.1 years.

   The Company's Board of Directors has approved the repurchase of up to
   1,125,000 shares of Common Stock to be held in treasury. The Company
   intends to reissue these shares upon the exercise of stock options and for
   savings and profit-sharing contributions. The Company purchased 9,167 and
   7,127 shares pursuant to this plan during 1997 and 1996, respectively.
   There were no purchases in 1995.  At May 29, 1997, there were 338,513
   shares available for repurchase under this authorization.

   The Board has authorized the issuance of up to 500,000 shares of Common
   Stock for The Marcus Corporation Dividend Reinvestment and Associate Stock
   Purchase Plan. At May 29, 1997, there were 492,762 shares available under
   this authorization.

   The Company's loan agreements include, among other covenants, restrictions
   on retained earnings and maintenance of certain financial ratios. At May
   29, 1997, retained earnings of approximately $74,396,000 were
   unrestricted.

   6. Employee Benefit Plans

   The Company has a qualified profit-sharing savings plan (401(k) plan)
   covering eligible employees. The 401(k) plan provides for a contribution
   of a minimum of 1% of defined compensation for all plan participants and
   matching of 25% of employee contributions up to 6% of defined
   compensation.  In addition, the Company may make additional discretionary
   contributions. The Company also sponsors unfunded nonqualified defined
   benefit and deferred compensation plans. Pension and profit-sharing
   expense for all plans was $1,485,000, $1,355,000 and $917,000 for 1997,
   1996 and 1995, respectively.

   7. Income Taxes

   Income tax expense consists of the following:

                                         Year ended                          
                               May 29, 1997 May 30, 1996 May 25, 1995
                                        (In Thousands)                       
   Currently payable:
     Federal                       $14,415     $22,347      $ 9,273
     State                           3,512       5,368        2,829
   Deferred                          2,398          70        3,958
                                   --------------------------------
                                   $20,325     $27,785      $16,060
                                   ================================

   The Company recognizes deferred tax assets and liabilities based upon the
   expected future tax consequences of events that have been included in the
   financial statements or tax returns. Under the liability method, deferred
   tax assets and liabilities are determined based on the difference between
   the financial statement and tax basis of assets and liabilities using
   enacted tax rates for the year in which the differences are expected to
   reverse.

   The components of the net deferred tax liability were as follows:

                                        May 29, 1997   May 30, 1996
                                                  (In Thousands)             
       Deferred tax assets:
         Accrued employee benefits          $ 1,765         $ 1,297
         Other                                  493             263
       Total deferred assets                  2,258           1,560
                                           ------------------------
       Deferred tax liability -
         Depreciation and amortization       24,683          21,587
                                           ------------------------
       Net deferred tax liability 
        included in balance sheet           $22,425         $20,027
                                           ========================

   A reconciliation of the statutory federal tax rate to the effective tax
   rate follows:

                                               Year ended 
                                   May 29, 1997  May 30, 1996  May 25, 1995
   Expected tax expense:                35.0%       35.0%      35.0%
     State income taxes, net of 
      federal income tax benefit         5.1         5.1        5.3   
     Jobs tax credits                      -           -        (.3)  
     Other                               (.4)        (.5)         -   
                                   ----------------------------------
                                        39.7%       39.6%      40.0%
                                   ==================================

   Income taxes paid in 1997, 1996 and 1995 totaled $19,268,000, $28,391,000
   and $12,830,000, respectively.

   8. Commitments, License Rights and Contingencies

   Lease Commitments - The Company leases real estate under various
   noncancellable operating leases with an initial term greater than one
   year. Percentage rentals are based on the revenues at the specific rented
   property. Rent expense charged to operations under these leases was as
   follows:

                                                 Year ended     
                                   May 29, 1997 May 30, 1996  May 25, 1995
                                               (In Thousands)    
     Fixed minimum rentals              $2,282     $2,287    $2,358 
     Percentage rentals                    335        356     1,551 
     Sublease rental income               (182)      (182)     (182)
                                     ------------------------------
                                        $2,435     $2,461    $3,727 
                                     ==============================

   Payments to affiliated parties for lease obligations were approximately
   $492,000, $268,000 and $335,000 in 1997, 1996 and 1995, respectively.

   Aggregate minimum rental commitments at May 29, 1997, are as follows, in
   thousands:

                  Fiscal Year
                    1998            $ 1,710
                    1999              1,631
                    2000              1,577
                    2001              1,616
                    2002              1,577
                    After 2002       14,659
                                    -------
                                    $22,770
                                    =======

   Included in the above commitments is $6,274,000 in minimum rental
   commitments to affiliated parties.

   Commitments - The Company has commitments for the completion of
   construction at various properties and the purchase of various properties
   totaling approximately $24,000,000 at May 29, 1997.

   License Rights - The Company owns the license rights in certain areas to
   operate its restaurants and to sell products using the KFC trademark. In
   addition, the Company has license rights to operate a hotel using the
   Hilton trademark. Under the terms of the licenses, the Company is
   obligated to pay fees based on defined gross sales. The KFC license also
   requires the Company to pay an additional fee for each new location
   established.

   Contingencies - The Company guarantees the debt of joint ventures and
   other entities totaling approximately $17,599,000 at May 29, 1997. The
   debt of the joint ventures is collateralized by the real estate, buildings
   and improvements, and all equipment of each joint venture.

   9. Joint Venture Transactions

   At May 29, 1997 and May 30, 1996, the Company held investments of
   $1,439,000 and $1,295,000, respectively, in various approximately
   50%-owned affiliates (joint ventures) which are accounted for under the
   equity method. 

   The Company has receivables from the joint ventures of $1,066,000 and
   $4,890,000 at May 29, 1997 and May 30, 1996, respectively. The Company
   earns interest on $189,000 and $4,076,000 of the receivables at
   approximately prime to prime plus 1.5% at May 29, 1997 and May 30, 1996,
   respectively.

   Included in notes payable at May 29, 1997 and May 30, 1996, is $2,294,000
   and $1,515,000, respectively, due to joint ventures in connection with
   cash advanced to the Company. The Company pays interest on the cash
   advances based on the 90-day certificate of deposit rates.

   10. Business Segment Information

   Following is a summary of business segment information for 1995 through
   1997:

                                     Hotels/          Corporate
                    Motels Theatres  Resorts Restaurants  Items     Total
                                    (In Thousands)   
   1997
   Revenues       $135,251  $80,586  $60,210  $26,828  $   482   $303,357
   Operating 
    income 
    (loss)          39,787   16,865    5,464    2,681   (4,066)    60,731
   Depreciation 
    and 
    amortization    15,389    5,071    6,174    2,001      268     28,903
   Assets          287,027   98,554   79,829   24,979   31,568    521,957
   Capital 
   expenditures     55,916   37,364   13,445      384      405    107,514

   1996
   Revenues       $118,679  $63,696  $53,498  $25,927  $   487   $262,287
   Operating 
   income 
    (loss)          36,266   15,017    3,374    1,992   (4,834)    51,815
   Depreciation 
    and
    amortization    13,815    3,265    5,467    2,191      379     25,117
   Assets          247,328   63,365   73,045   29,041   42,536    455,315
   Capital 
    expenditures    51,542   20,316    8,010      619    3,202     83,689

   1995
   Revenues       $104,356  $53,968  $45,292  $74,076  $   298   $277,990
   Operating 
    income 
    (loss)          31,992   12,175    1,473    3,318   (2,163)    46,795
   Depreciation 
    and
    amortization    12,883    2,766    4,101    3,385      435     23,570
   Assets          211,112   46,928   68,731   53,090   27,221    407,082
   Capital 
    expenditures    32,880   10,999   27,207    5,900       97     77,083


   Corporate items include amounts not allocable to the business segments.
   Corporate revenues consist principally of rent and the corporate operating
   loss includes general corporate expenses. Corporate assets primarily
   include cash and cash equivalents, notes receivable, receivables from
   joint ventures and land held for development.

   The Company has a loan outstanding of approximately $2,750,000 at May 29,
   1997, to one of the hotels it manages, which bears interest at the prime
   rate plus 1% and matures December 31, 2008.


                                    PART III

   Item 10.  Directors and Executive Officers of the Company. 

             The information required by this item with respect to directors
   is incorporated herein by reference to the information pertaining thereto
   set forth under the caption entitled "Election of Directors" in the
   definitive Proxy Statement for the Company's 1997 Annual Meeting of
   Shareholders scheduled to be held September 29, 1997 ("Proxy Statement"). 
   The required information with respect to executive officers appears at the
   end of Part I of this Form 10-K.

   Item 11.  Executive Compensation. 

             The information required by this item is incorporated herein by
   reference to the information pertaining thereto set forth under the
   caption entitled "Executive Compensation" in the Proxy Statement. 

   Item 12.  Security Ownership of Certain Beneficial Owners and Management. 

             The information required by this item is incorporated herein by
   reference to the information pertaining thereto set forth under the
   caption entitled "Stock Ownership of Management and Others" in the Proxy
   Statement.

   Item 13.  Certain Relationships and Related Transactions. 

             The information required by this item, to the extent applicable,
   is incorporated herein by reference to the information pertaining thereto
   set forth under the caption entitled "Certain Transactions" in the Proxy
   Statement.

                                     PART IV

   Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

   1.        Financial Statement Schedules.

             (a)  All schedules are omitted because they are inapplicable,
                  not required under the instructions or the financial
                  information is included in the consolidated financial
                  statements or notes thereto.

   2.        Exhibits and Reports on Form 8-K. 

             (a)  The exhibits filed herewith or incorporated by reference
   herein are set forth on the attached Exhibit Index.*

             (b)  The Company did not file a Form 8-K with the Securities and
   Exchange Commission during the fourth quarter of fiscal 1997.

   __________________

   *    Exhibits to this Form 10-K will be furnished to shareholders upon
        advance payment of a fee of $0.20 per page, plus mailing expenses. 
        Requests for copies should be addressed to Thomas F. Kissinger,
        General Counsel and Secretary, The Marcus Corporation, 250 East
        Wisconsin Avenue, Suite 1700, Milwaukee, Wisconsin 53202.

   <PAGE>
                                   SIGNATURES

             Pursuant to the requirements of Section 13 or 15(d) of the
   Securities Exchange Act of 1934, the Company has duly caused this report
   to be signed on its behalf by the undersigned, thereunto duly authorized.

                                      THE MARCUS CORPORATION

   Date:  August 22, 1997                  By:/s/ Stephen H. Marcus          
                                           Stephen H. Marcus,
                                           Chairman of the Board and
   President

             Pursuant to the requirements of the Securities Exchange Act of
   1934, this report has been signed below by the following persons on behalf
   of the Company and in the capacities as of the date indicated above.

   By:/s/ Stephen H. Marcus                By:/s/ George R. Slater
      Stephen H. Marcus, Chairman of the      George R. Slater, Director
      Board and President (Chief
      Executive Officer)

   By:/s/ Douglas A. Neis                  By:/s/ Lee Sherman Dreyfus
      Douglas A. Neis, Treasurer and         Lee Sherman Dreyfus, Director
      Controller (Chief Financial and
      Accounting Officer) 

   By:/s/ Bruce J. Olson                   By:/s/ Daniel F. McKeithan, Jr.
      Bruce J. Olson, Director                Daniel F. McKeithan, Jr.,
                                              Director

   By:/s/ John L. Murray                   By:/s/ Diane Marcus Gershowitz
      John L. Murray, Director                Diane Marcus Gershowitz,
                                              Director 

   By:/s/ Alan H. Selig                    By:/s/ Timothy E. Hoeksema
        Alan H. Selig, Director               Timothy E. Hoeksema, Director 
    
   By:/s/ Ulice Payne, Jr.                 By:/s/ Philip L. Milstein   
      Ulice Payne, Jr., Director              Philip L. Milstein, Director

   <PAGE>

                                  EXHIBIT INDEX

   3.1       Articles of Incorporation. [Incorporated by reference to Exhibit
             3.1 to the Company's Form S-3 Registration Statement (No.
             33-57468).]

   3.2*      Bylaws, as amended as of September 28, 1995. [Incorporated by
             reference to Exhibit 3.2 to the Company's Annual Report on Form
             10-K for the fiscal year ended May 30, 1996.]

   4.1       Senior Note Purchase Agreement dated May 31, 1990 between the
             Company and The Northwestern Mutual Life Insurance Company.
             [Incorporated by reference to Exhibit 4 to the Company's Annual
             Report on Form 10-K for the fiscal year ended May 31, 1990.]

   4.2       The Marcus Corporation Note Purchase Agreement, dated October
             25, 1996.  [Incorporated by reference to Exhibit 4.1 to the
             Company's Quarterly Report on Form 10-Q for the quarterly period
             ended November 14, 1996.

   4.3       Other than as set forth in Exhibits 4.1 and 4.2, the Company has
             numerous instruments which define the rights of holders of
             long-term debt. These instruments, primarily promissory notes,
             have arisen from the purchase of operating properties in the
             ordinary course of business. These instruments are not being
             filed with this Annual Report on Form 10-K in reliance upon Item
             601(b)(4)(iii) of Regulation S-K. Copies of these instruments
             will be furnished to the Securities and Exchange Commission upon
             request.

   10.1      The Company is the guarantor and/or obligor under various loan
             agreements in connection with operating properties (primarily
             Budgetel Inns) which were financed through the issuance of
             industrial development bonds. These loan agreements and the
             additional documentation relating to these projects are not
             being filed with this Annual Report on Form 10-K in reliance
             upon Item 601(b)(4)(iii) of Regulation S-K. Copies of these
             documents will be furnished to the Securities and Exchange
             Commission upon request.

   10.2      Comprehensive Image Enhancement Agreement dated October 12, 1988
             between the Company and KFC Corporation. [Incorporated by
             reference to Exhibit 10.11 to the Company's Annual Report on
             Form 10-K for the fiscal year ended May 25, 1989.] 

   10.3      Form of individual Kentucky Fried Chicken franchise agreement
             between the Company and KFC Corporation.

   10.4*     The Marcus Corporation 1987 Stock Option Plan. [Incorporated by
             reference to Exhibit A to the Company's 1987 Proxy Statement.]

   10.5*     The Marcus Corporation 1995 Equity Incentive Plan, as amended.
             [Incorporated by reference to Exhibit 10.5 to the Company's
             Annual Report on Form 10-K for the fiscal year ended May 30,
             1996.]

   10.6*     The Marcus Corporation 1994 Nonemployee Director Stock Option
             Plan. [Incorporated by reference to Exhibit A to the Company's
             1994 Proxy Statement.]

   21        Subsidiaries of the Company as of May 29, 1997.

   23.1      Consent of Ernst & Young LLP.

   27        Financial Data Schedule.

   99        Definitive Proxy Statement for 1997 Annual Meeting of
             Shareholders scheduled to be held on September 29, 1997 (filed
             with the Securities and Exchange Commission under Regulation 14A
             on August 22, 1997 and incorporated by reference herein to the
             extent indicated).

   __________

   *    This exhibit is a management contract or compensatory plan or
        arrangement required to be filed as an exhibit to this form pursuant
        to Item 14(c) of Form 10-K.


                                                                 Exhibit 10.3


   Effective Date: _________________________  Reference:                     
                  Opening Date

                   KENTUCKY FRIED CHICKEN FRANCHISE AGREEMENT

                       dated ___________________

   by and between KFC CORPORATION, a Delaware corporation ("KFC"), which has
   its principal office at 1441 Gardiner Lane, Louisville, Kentucky, and



                            (the "Franchisee"),

   with respect to the "Outlet" consisting of the premises, and all
   structures, appurtenances, fixtures, equipment, facilities and entry,
   exit, parking and other areas, now or at any time located on the real
   property the dimensions and layout of which have previously been submitted
   by plot plan to KFC and which bear the address:



   In consideration of the premises, the Franchisee and KFC hereby agree as
   follows:

   1.   Section Headings

   The section headings listed below are for convenience of reference only
   and shall not affect the interpretation of this Agreement.

        Heading                                    Page

    1.  Section Headings                             1
    2.  Recitals - Caveat                            2
    3.  License                                      2
    4.  New Agreement upon Expiration                4
    5.  Compliance with Standards, Etc.              5
    6.  Maintenance and Upgrading of Outlet          9
    7.  Services by KFC                              9
    8.  Royalties                                    10
    9.  Gross Revenues                               10
   10.  Advertising                                  11
   11.  Records and Audits                           13
   12.  Purchase of Equipment, Supplies, Etc.        14
   13.  Insurance                                    15
   14.  Condemnation and Casualty                    16
   15.  Restriction on Certain Activities            16
   16.  Assignment                                   17
   17.  Termination of License                       19
   18.  National Franchisee Advisory Council         20
   19.  Right to Apply for New Franchised Outlets    20
   20.  Miscellaneous                                20
   21.  Certain Representations by the Franchisee    22


   2.  Recitals - Caveat.  KFC over the course of years has developed a
   unique system for preparing and marketing fried chicken and other food
   products pursuant to trade secrets, standards and specifications designed
   to maintain a uniform high quality of product, service and national image. 
   KFC has also developed and owns certain trademarks and service marks which
   enjoy a national reputation.  Franchisee recognizes the value of the
   system, the trademarks and continued uniformity of image to himself, to
   KFC and to other franchisees of Kentucky Fried Chicken outlets.  In order
   to enhance the value of the system and trademarks and goodwill associated
   therewith, this Agreement places detailed and substantial obligations on
   the Franchisee including strict adherence to KFC's reasonable present and
   future requirements regarding menu items, advertising, physical
   facilities, etc.  Future improvements may be required in the Outlet, and
   certain provisions apply to other KFC outlets under common control with
   the Outlet.  The rights granted to the Franchisee are for a limited time. 
   Their value derives principally from certain KFC trademarks and associated
   goodwill, designs, systems and processes developed at considerable expense
   and effort.  BEFORE SIGNING THIS AGREEMENT, THE FRANCHISEE SHOULD READ IT
   CAREFULLY WITH THE ASSISTANCE OF LEGAL COUNSEL.

     The Franchisee acknowledges that (1) THE SUCCESS OF THE BUSINESS VENTURE
   CONTEMPLATED HEREIN INVOLVES SUBSTANTIAL RISKS AND DEPENDS UPON THE
   ABILITY OF THE FRANCHISEE AS AN INDEPENDENT BUSINESSMAN AND HIS ACTIVE
   PARTICIPATION IN THE DAILY AFFAIRS OF THE BUSINESS, AND (2) NO ASSURANCE
   OR WARRANTY, EXPRESS OR IMPLIED, HAS BEEN GIVEN AS TO THE POTENTIAL
   SUCCESS OF SUCH BUSINESS VENTURE OR THE GROSS REVENUES, VOLUME OR EARNINGS
   LIKELY TO BE ACHIEVED, AND (3) NO STATEMENT, REPRESENTATION OR OTHER ACT,
   EVENT OR COMMUNICATION, EXCEPT AS SET FORTH HEREIN, IS BINDING ON KFC IN
   CONNECTION WITH THE SUBJECT MATTER OF THIS AGREEMENT.

   3.  License.

   3.1  Subject to the limitations elsewhere in this Agreement, KFC hereby
   grants to the Franchisee during the License Term the right and license
   (the "License") to use at the Outlet certain trade names, trademarks and
   service marks owned by KFC and to prepare and market Approved Products at
   the Outlet (and only at the Outlet) only in connection with products and
   services meeting KFC's quality standards through the use of processes and
   trade secrets communicated by KFC.  The Approved Products shall consist of
   Required Products and Optional Products.  Required Products are Colonel
   Sanders' Kentucky Fried Chicken Original Recipe ("Original Recipe"),
   Kentucky Fried Chicken Extra Tasty Crispy Chicken ("Extra Crispy"), or Hot
   & Spicy Chicken, mashed potatoes, gravy, cole slaw, and other "fixin's"
   and other products introduced into the system in accordance with
   subsection 5.7.

   Optional Products are products which are authorized for sale under KFC's
   trademarks and service marks, but are not required to be sold.  As
   additional Optional Products are introduced by KFC, KFC will give notice
   of the time and manner of introduction.  Franchisee must seek the written
   approval of KFC for Optional Products, and KFC may withhold such approval
   if the Franchisee is not in compliance with the terms of this Agreement. 
   If KFC approves in writing, at its sole discretion, upon review of
   Franchisee's specifications, Franchisee may also sell at the Outlet,
   certain high quality food items for which KFC does not presently have
   specifications.  The initial Required Products and Optional Products and
   the trade names, trademarks, and service marks presently authorized for
   use in connection with them are shown on Exhibit A.

   3.2  Subject to the termination provisions in this Agreement, the
   Franchisee agrees to operate the Outlet during the License Term in
   accordance with this Agreement.

   3.3  The License Term shall expire on the 20th anniversary of the opening
   date subject to earlier termination pursuant to this Agreement.  KFC will
   notify the Franchisee at least six months in advance of expiration of the
   License Term.  Should KFC fail to give such notice, then the License Term
   shall be extended but only to the date six months from the date KFC does
   give notice, and any renewal term granted pursuant to Section 4 shall
   expire on the appropriate anniversary date as though KFC had given notice
   when required.

   3.4  Upon termination or expiration of the License, the Franchisee (and,
   if Franchisee is a corporation, the officers, directors and shareholders
   and agents of Franchisee) shall immediately discontinue use of all KFC
   trademarks, service marks, trade names, trade secrets, and know-how and
   processes developed and owned by KFC and shall immediately and at no cost
   to KFC remove signs, menuboard inserts, point-of-sale material, red and
   white stripes and any characteristically designed roof from the Outlet and
   otherwise change its exterior and interior appearance so that it is no
   longer confusingly similar to a Kentucky Fried Chicken outlet and no
   longer bears any KFC trademarks, service marks or trade names or
   designations or marks similar thereto.  If the Franchisee fails to
   immediately remove the signs and make such changes, KFC may do so by
   entering the premises of the Outlet and the Franchisee shall pay to KFC
   the costs it so incurs.  Franchisee shall also return all confidential
   operating manuals and other confidential materials to KFC and at KFC's
   option, upon payment of the fair market value thereof by KFC, return to
   KFC all supplies and any other materials bearing the trademarks, service
   marks or trade names of KFC.  This Agreement and the obligations of the
   parties hereunder shall survive the termination or expiration of the
   License except to the extent expressly otherwise provided herein.

   3.5  The License does not include the right to sell any product for
   resale, the right to sell any product at or from any place except the
   Outlet, or the right to prepare or deliver any product at any place other
   than the Outlet except for catering and special event sales made in strict
   accordance with KFC's catering and special event procedures, which
   procedures are subject to reasonable changes from time to time by KFC on
   at least sixty (60) days' notice.  Franchisee shall give KFC at least
   thirty (30) days' (or such shorter period as may be reasonable under the
   circumstances) advance notice of any special event sale (such as fairs,
   athletic events and conventions).

   3.6  Except as provided in subsection 3.8, during the License Term KFC
   shall not use or license others to use any of the trademarks licensed
   hereunder, in connection with the sale of any food products at any
   location within a radius of one and one-half miles of the Outlet, unless:

   (a)  the sales are made at locations which (at the time KFC or any of its
   affiliates commits to buy, lease or franchise any such location or
   locations) are outside of a circular area having the Outlet as its center
   and within which 30,000 people reside or, in case of a metropolitan area
   containing more than 100,000 people, within which 30,000 people reside or
   work, or both reside and work, or

   (b)  the sales are made in connection with special events, the occurrence
   of which KFC notifies Franchisee with sufficient time for Franchisee to
   meet the requirements of subsection 3.5, and Franchise chooses not to make
   such sales.  If Franchisee does not notify KFC of its intention to make
   sales at a special event as provided in subsection 3.5, then KFC may make
   such sales itself or license others to make them.

   3.7  Franchisee will strictly comply with the requirements and
   instructions of KFC regarding the use of the trademarks, trade names and
   service marks in connection with the Approved Products and the Outlet. 
   The Franchisee acknowledges that the goodwill associated with KFC's
   trademarks, service marks and trade names is and will remain the exclusive
   property of KFC and that the Franchisee will derive no benefit from such
   goodwill except through profit received from the operation or possible
   sale of the Outlet during the License Term, which is subject to early
   termination as set forth herein.  Any enhancement of the goodwill
   associated with KFC's trademarks, service marks and trade names during the
   License Term will inure to the benefit of KFC except to the extent of such
   profits, if any, realized by the Franchisee during the License Term,
   following which no value shall be attributable to any goodwill of KFC's 
   trademarks, service marks and trade names acquired or enjoyed by the
   Franchisee pursuant to this Agreement and all right to use KFC's
   trademarks, etc. shall revert automatically to KFC at no cost to KFC.

   3.8  KFC or any company affiliated with it may sell within the area
   described in subsection 3.6, or grant franchises to others to sell,
   through grocery stores or other quick-service restaurants or otherwise,
   food products (other than chicken served in whole pieces) using the name
   or likeness of Colonel Sanders and the trademarks historically associated
   with the product "Kentucky Kandies", but which otherwise bear different
   trade names, trademarks and service marks from those licensed hereunder. 
   KFC covenants, however, that it will not use, or permit the use of, the
   name or the likeness of Colonel Sanders in connection with alcoholic or
   tobacco products or poultry products other than Approved Products, or in
   connection with quick-service restaurants other than Kentucky Fried
   Chicken outlets, whether within or without the area described in
   subsection 3.6.

   4.  New Agreement Upon Expiration.  At the expiration of the term hereof,
   Franchisee may extend this Agreement for successive ten (10) year periods,
   provided that at the time of expiration of the term hereof or the then
   current extended term:

   (a)  Franchisee shall not have failed to remedy any breach specified by
   KFC in any notice then outstanding under subsection 17.3.

   (b)  Franchisee shall agree to make such capital expenditures as may be
   reasonably required to renovate and modernize the Outlet and its signs and
   equipment so as to reflect the image of Kentucky Fried Chicken outlets.

   (c)  If renovation and modernization of the Outlet is not possible or
   feasible, Franchisee shall relocate the Outlet within the area described
   in subsection 3.6 or such other area as may be approved by KFC in writing
   in accordance with KFC's relocation procedures.

   (d)  Franchisee shall execute a new license agreement on the form then
   being used by KFC, but without any increase in royalty fee or advertising
   contributions or any change in renewal or assignment provisions or in the
   protected territory provision contained in subsection 3.6.

   (e)  All monetary obligations owed to KFC and its subsidiaries and
   affiliates must be current at the time of renewal.

   (f)  Franchisee shall pay to KFC $2,000, which amount will be adjusted to
   reflect each 10% rise in the United States Department of Commerce
   Composite Consumer Price Index (or the nearest comparable index should
   that index no longer be prepared), hereinafter referred to as the
   "Consumer Price Index," using June 1976 as the base period (such index
   being 170.10), but in no event shall such amount exceed the renewal fee
   then being provided for in contracts issued for new Kentucky Fried Chicken
   franchises.

   (g)  Franchisee shall not have engaged in chronic repeated breaches of
   this Agreement of a substantial nature within the preceding twenty-four
   (24) months prior to renewal.

   5.  Compliance with Standards, Etc.

   5.1  The Franchisee represents that the Outlet has in all respects been
   constructed, established and prepared to conduct business in strict
   compliance with all plans, specifications and requirements prescribed by
   KFC, and that any material deviations from KFC's standard plans,
   specifications, and requirements have been approved in writing by KFC.  At
   KFC's request made at any time within one year of the date of this
   Agreement, the Franchisee will promptly correct any unapproved deviations.

   5.2  The Franchisee shall, consistent with the terms of this Agreement,
   diligently develop the business of the Outlet and use his best efforts to
   market and promote the Required Products and the Optional Products which
   are offered for sale at the Outlet.

   5.3  During the License Term, the Franchisee will strictly comply with all
   reasonable standards, specifications, processes, procedures, requirements,
   and instructions of KFC regarding the operation of the business which now
   exist or may be established from time to time, and Franchisee will take
   such action and precautions as necessary to assure that:

   (a)  the Franchisee or a fully trained and qualified manager devotes his
   full time to the supervision, management and operation of the Outlet.

   (b)  the Franchisee and employees at the Outlet attend and complete such
   courses, programs and seminars at such locations, as KFC may from time to
   time reasonably require, in order that such persons may be fully trained
   and instructed on a continuing basis in various aspects of operating a KFC
   outlet, provided that KFC shall not bear the salary, travel, hotel, meal
   or other expenses of persons attending.

   (c)  all Approved Products offered for sale at the Outlet are prepared at
   the Outlet for sale to customers at the Outlet, except that beverages,
   "side items" or "fixin's," as authorized by KFC, may be prepared
   elsewhere, but any such authorization shall be subject to change or
   termination by KFC, in exercise of its reasonable business judgment, if it
   is found by KFC that preparation elsewhere results in a lessening of the
   high quality of food products required by KFC's specifications.

   (d)  each additional Required Product introduced into the franchised
   system as provided in subsection 5.7, is offered for sale on a continuing
   basis at the Outlet at the time and in the manner required by KFC.

   (e)  no sale of any product except Approved Products is solicited,
   accepted or made at or from the Outlet, and that no products except
   Approved Products are prepared at the Outlet, except when specifically
   authorized in writing by KFC.

   (f)  the provisions of subsection 3.5 are adhered to.

   (g)  if requested by KFC on at least ninety (90) days' notice as part of a
   general program or standardization effort by KFC, the marketing of any
   Optional Product is discontinued, whereupon the discontinued product shall
   cease to be an Approved Product, but Franchisee may continue to sell such
   discontinued product with written approval of KFC, which approval shall
   not be unreasonably withheld taking into consideration such factors as
   Franchisee's investment in equipment used to prepare the Optional Product
   and the potential loss in revenues to the Franchisee from discontinuing
   the sale of such product.

   (h)  only signs and menuboards, advertising and promotional material,
   equipment, supplies, uniforms, paper goods, packaging, furnishings,
   fixtures, recipes, and food ingredients which meet KFC's standards and
   specifications (as established from time to time) are used at the Outlet
   or in connection with its business.

   (i)  all equipment, signs, menuboards, supplies and other items necessary
   in connection with adding new Approved Products are acquired, installed
   and utilized (and that the marketing of such new Approved Products begins)
   at the Outlet as soon as possible consistent with the reasonable
   requirements of KFC.

   (j)  equipment, signs, menuboards, supplies, and other items are added,
   eliminated, substituted and modified at the Outlet as soon as practicable
   in accordance with reasonable changes in KFC's specifications and
   requirements.

   (k)  the Outlet and everything located at the Outlet are maintained in
   first-class condition and repair and are kept clean, neat and sanitary;
   the Outlet is adequately lighted and is operated in a clean, wholesome and
   sanitary manner consistent with KFC's requirements; all maintenance,
   repairs and replacements reasonably requested by KFC or needed in
   connection with the Outlet are promptly made; and all employees are clean
   and neat in appearance. 

   (l)  no alterations of the Outlet affecting the image are made except at
   KFC's request or with KFC's approval, and that any such alterations
   strictly conform to specifications and requirements established or
   approved by KFC.

   (m)  the Outlet and its business will comply with applicable laws,
   ordinances and governmental rules, regulations and other requirements,
   including but not limited to health and sanitation requirements, and that
   KFC is advised promptly in the event of a conflict between this
   requirement and any other requirement in or pursuant to this Agreement.

   (n)  such advertising materials as may be furnished to KFC or the National
   Co-Op (hereafter defined) from time to time for use by the Franchisee are
   used only in the manner and during the period specified by KFC or the
   National Co-Op.

   (o)  the Outlet is open for business every day during the License Term
   during the hours reasonably specified by KFC, except Christmas and
   Thanksgiving and such days as the Outlet is closed for repairs pursuant to
   Section 14 (Condemnation and Casualty).

   (p)  the employees, and the supplies and other items on hand at the
   Outlet, are at all times sufficient to meet the anticipated volume of
   business.

   (q)  all debts and taxes in connection with the Outlet and its business,
   except those duly contested in a bona fide dispute, are paid when due,
   including but not limited to debts payable to KFC and its affiliates.

   (r)  all necessary and appropriate measures are taken to avoid an
   unsatisfactory or equivalent safety, sanitation or health rating at any
   time from any governmental agency or authority, and that conditions or
   practices disapproved by any such agency or authority are promptly
   corrected except that, after consultation with KFC by Franchisee,
   Franchisee may contest the action by such agency or authority as being
   arbitrary, capricious, unfair and unwise.

   5.4  In prescribing standards, specifications, processes, procedures,
   requirements or instructions under subsection 5.3 or any other provision
   of this Agreement, KFC shall take no part in determining the prices
   charged by the Franchisee for products or services of any kind and shall
   not have control over the day-to-day managerial operations of the Outlet.

   5.5  KFC will deliver to the Franchisee a Confidential Operating Manual,
   and the Franchisee will abide by and may rely upon the Confidential
   Operating Manual, which shall be subject to and which shall be deemed to
   include such reasonable supplements, revisions and later instructions as
   may be issued from time to time by KFC.  The Franchisee will treat the
   Confidential Operating Manual and trade secrets and know-how of KFC as
   confidential, and will not disclose any such information to anyone except
   employees of the Franchisee as necessary for the proper operation of the
   Outlet and except other persons authorized by KFC to receive such
   information.

   The Franchisee will take reasonable precautions to cause his employees to
   keep such information confidential by entering into appropriate
   agreements, in such form as approved by KFC, with those employees who have
   access to such information.  The Confidential Operating Manual and other
   information furnished by KFC in connection with the business of KFC or the
   Outlet will be and remain the property of KFC and, if in tangible form,
   will be returned to KFC at the end of the License Term.  The Franchisee
   shall not copy, duplicate, record or otherwise reproduce all or any part
   of the Confidential Operating Manual or any other material containing the
   trade secrets or confidential information concerning KFC or its trademarks
   or processes, and shall take all reasonable precautions to prevent his
   employees from doing so.

   5.6  KFC and its representatives shall have the right, during business
   hours and at all other reasonable times, to enter and inspect the Outlet
   and all other facilities used for the preparation, storage,
   transportation, etc., of any Approved Products, to discuss with the
   Franchisee or such other people as the Franchisee may designate,
   concerning all matters that may pertain to compliance with this Agreement
   and with standards, specifications, requirements, instructions and
   procedures hereunder, to take photographs of the Outlet and such other
   facilities, and to buy samples of food products and other items at the
   Outlet and other points-of-sale.  KFC and its representatives shall also
   have the right, under the supervision of the Franchisee or his designee,
   to collect samples at any other facilities under the control of the
   Franchisee.  The Franchisee will in all respects cooperate with KFC in its
   exercise of rights under this subsection.

   5.7  When an Optional Product is sold in the United States in stores owned
   by two-thirds of the Kentucky Fried Chicken franchisees or when such
   Optional Product is sold in the United States in three-fourths of the
   Kentucky Fried Chicken stores franchised by KFC and owned by KFC and its
   affiliates, then on advance notice of at least one year, KFC may specify
   such Optional Product as a Required Product.

   5.8  KFC shall not enforce against Franchisee the standards,
   specifications, requirements, instructions and procedures set forth in
   Sections 5 and 10 if they exceed the standards, specifications,
   requirements, instructions and procedures enforced by KFC in Kentucky
   Fried Chicken outlets owned and operated by KFC or its affiliates in the
   market nearest the Outlet in which they have such outlets.

   6.  Maintenance and Upgrading of Outlet

   6.1  Franchisee shall at all times comply, and cause the Outlet to comply
   with all standards, specifications, processes, procedures, requirements
   and reasonable instructions of KFC regarding the Outlet's physical
   facilities, including the layout of furnishings and fixtures, and
   facilities at which or by means of which the Franchisee is permitted by
   KFC to store, handle, prepare or transport Approved Products or
   ingredients to be used in preparing them.

   6.2  Recognizing the value of uniform national standards to Franchisee,
   KFC and the franchised system, Franchisee shall from time to time abide by
   any reasonable requirement of KFC with regard to the remodeling and
   upgrading of the Outlet to comply with standards then applicable to new
   franchises and stores owned by KFC and its affiliates, provided, however,
   that such requirements shall not impose an undue economic burden.

   6.3  If any changes in or additions of equipment or changes in or
   additions to the Outlet are required by KFC in connection with upgrading
   or remodeling, the Franchisee will bear the entire cost thereof. 
   Similarly, Franchisee will bear the entire cost of adding equipment and
   altering the Outlet for Optional Products which Franchisee desires to sell
   or for Required Products which KFC requires Franchisee to sell pursuant to
   subsection 5.7.  KFC cannot foresee with precision what may become
   Required Products in the future.  Certain Optional Products may become
   Required Products, and KFC is testing other food products which may become
   Optional and then Required Products.  Franchisee acknowledges that
   possible additional investment may be called for pursuant to this
   subsection.

   6.4  KFC agrees that it will not enforce against Franchisee the provisions
   of Section 6 if they exceed the reasonable remodeling or upgrading
   standards that are applied to the Kentucky Fried Chicken outlets owned by
   KFC or its affiliates in the market nearest the Outlet, in which they have
   such outlets.  In interpreting this subsection, the outlets of KFC or its
   affiliates in such nearest market shall be considered as a whole so that
   Franchisee may not deny his obligations under Section 6 by comparing the
   Outlet to any single outlet of KFC or its affiliates in such nearest
   market.

   7.  Services by KFC.  The initial franchise fee and the royalties
   hereunder are paid or payable for the License and not for services by KFC,
   and any failure by KFC to provide services shall not excuse Franchisee
   from paying the initial franchise fee or the royalties.  KFC shall offer
   to the Franchisee such initial and continuing services as KFC deems
   necessary or advisable in connection with furthering the business of the
   Franchisee and the KFC system and in connection with protecting the trade
   names, trademarks, service marks and goodwill of KFC.  Among such
   continuing services shall be the furnishing of operating advice and
   training at KFC's school or otherwise on a continuing basis through its
   representatives; undertaking further refinement of products and equipment
   and informing Franchisee of proven methods of quality control; informing
   Franchisee of such engineering research and development which in KFC's
   opinion may be beneficial to Franchisee's operations; recommending such
   accounting and business procedures which KFC believes may be of value; and
   scheduling and holding from time to time local, regional and national
   meetings and seminars for the advancement and dissemination of its methods
   in processing and marketing Approved Products.  Although no charge is
   presently made for services offered to franchisees generally, KFC may
   charge for optional services which are in addition to the services
   presently offered without charge.  KFC expects to continue to offer
   products for sale to its franchisees for use in their operations but is
   not bound to do so, except for assuring (subject to causes or conditions
   beyond KFC's control) a source of supply of items incorporating KFC trade
   secrets which are essential in operating a KFC outlet.

   8.  Royalties

   8.1  Franchisee shall pay to KFC royalties for the License at the rate of
   4% of Gross Revenues (as defined in Section 9) for each month or partial
   month that the store is in operation.  Franchisee shall pay to KFC as a
   minimum monthly royalty the sum of $600, said minimum to be adjusted for
   every 10% increase in the Consumer Price Index, using June 1976 as the
   base period (170.10), but in no event shall such minimum royalty exceed
   the minimum royalty then being charged by KFC for new Kentucky Fried
   Chicken franchises.  If Franchisee is unable to operate from the Outlet
   due to damage or loss to the Outlet caused or created by a casualty, act
   of God or other condition over which Franchisee has no control, then the
   minimum royalty referred to in the preceding sentence shall be waived,
   provided, however, that such waiver shall not extend beyond the twelve-
   month period commencing with the month the casualty occurs.

   8.2  On or before the 20th day of each month, the Franchisee shall, with
   or without notice from KFC, pay to KFC, or deposit in the mail addressed
   for KFC, his royalty payments for the preceding month or partial month. 
   Each payment of royalties shall be accompanied by a statement as to the
   relevant Gross Revenues, and the statement shall be in such form and
   detail as may be furnished by KFC from time to time.

   8.3  Although each failure to pay royalties when due will be a material
   breach of this Agreement, to encourage prompt payment and to cover the
   costs and expenses involved in handling and processing late payments, the
   Franchisee shall also pay, upon demand, a late payment charge at the rate
   of 1 1/2% of all royalties for each month or partial month cumulative
   during which they are due and unpaid.

   9.  Gross Revenues

   9.1  No mention of products or services in this section is intended to
   mean or imply that such products or services are approved for sale at the
   Outlet.

   9.2  For purposes of this Agreement, Gross Revenues includes the total of
   all monies and receipts derived from products prepared and services
   performed at the Outlet, at special events or from catering and from all
   sales and orders made, solicited or received at the Outlet or at special
   events and from all other business whatsoever conducted at or from the
   Outlet, whether such revenues are evidenced by cash, credit, checks, gift
   certificates, scrip, food stamps, coupons (but see subsection 9.3(b)
   below), services, property or other means of exchange, and whether such
   sales are of food, beverages, tobacco products, vending machine items,
   services, merchandise or products of any nature whatsoever.

   9.3  However, Gross Revenues shall not include:  (a) sales or merchants'
   or other taxes measured on the basis of the gross revenues of the business
   imposed by governmental authorities directly on sales and collected from
   customers, provided the taxes are added to the selling price and are in
   fact paid by the Franchisee to the appropriate governmental authorities,
   or (b) promotional or discount coupons to the extent that the Franchisee
   realizes no revenue therefrom through issuance, redemption or otherwise. 
   Cash refunded and credit given to customers, and receivables uncollectible
   from customers, shall be deducted in computing Gross Revenues to the
   extent that such cash, credit or receivables represent amounts previously
   included in Gross Revenues on which royalties were paid.

   9.4  Gross Revenues shall be deemed received by the Franchisee at the time
   the products, merchandise or services from which they derive are delivered
   or rendered or at the time the relevant sale takes place, whichever occurs
   first.  Gross Revenues consisting of property or services shall be valued
   at the prices applicable, at the time such Gross Revenues are received, to
   the products or services exchanged for such Gross Revenues.

   10.  Advertising

   10.1  During the License Term, the Franchisee shall make such payments to
   the KFC National Council and Advertising Cooperative Inc. (the "National
   Co-Op") as shall be established by it from time to time, and shall spend
   at least 3% of Gross Revenues on other advertising and marketing
   activities, including participation in Approved Local Co-Ops, as more
   fully provided in subsection 10.4 below.  Franchisee shall submit all
   advertising material, except material received from KFC or the National
   Co-Op, to KFC's Legal Department 15 days prior to use and KFC shall have 5
   working days to approve or disapprove the use, provided that if KFC takes
   no action, Franchisee may use the material and provided further, that KFC
   shall have no participation in establishing prices charged by the
   Franchisee for products or services of any kind.

   10.2  The Franchisee shall promptly join the National Co-Op and promptly
   enter into with it, effective as of the date of this Agreement, an
   Advertising Agreement in the form attached hereto (unless Franchisee shall
   have already signed such an agreement for the Outlet).  The Franchisee
   shall, during the License Term, comply with all the terms of The 
   Advertising Agreement, maintain it in full force and effect, be and remain
   a member in good standing of the National Co-Op, faithfully abide by its 
   rules and bylaws, and make payments to it in the amounts and at the times
   established by it from time to time.  Such payments shall be made with
   respect to the Outlet and all other outlets which sell Kentucky Fried
   Chicken and which are owned or controlled by or franchised to all or any
   of the persons named herein as the Franchisee, or any person or persons
   who control, are controlled by or are under common control with any person
   or persons named herein as the Franchisee.  The present National Co-Op
   contribution rate is 2% subject to change in accordance with its bylaws. 
   Should the rate be changed to an amount exceeding 2%, then the amount to
   be expended pursuant to subsection 10.3 below shall correspondingly
   decrease so Franchisee will at no time be required by KFC to expend in
   excess of 5% of Gross Revenues for advertising purposes.  KFC will also
   not require Franchisee to expend in excess of 5% of Gross Revenues for
   advertising purposes pursuant to franchise agreements for other outlets to
   which this section pertains.  NOTE THAT THIS LIABILITY OF THE FRANCHISEE
   TO CONTRIBUTE TO NATIONAL ADVERTISING EXTENDS TO OUTLETS OTHER THAN THE
   ONE COVERED BY THIS AGREEMENT.

   10.3  The Franchisee shall spend, during each full or partial calendar
   year during the License Term at least 3% of Gross Revenues for such period
   (subject to the provision set forth in subsection 10.2 above) on the
   preparation, production, placement and dissemination of local advertising
   of the Approved Products, all in a manner and using medial and materials
   approved in advance by KFC.  Such expenditures may include amounts paid to
   Approved Local Co-Ops and monies expended in advertising and promotional
   media such as television, radio, newspapers, magazines, billboards,
   posters, handbills, direct mail, yellow pages, sports program booklet
   advertising, collateral promotional and novelty items (e.g. matchbooks,
   pens and pencils, bumper stickers, calendars) which prominently display
   KFC's trademarks, advertising on public vehicles such as cabs and buses,
   the cost of market research, the cost of producing materials necessary to
   participate in these media, and agency commissions related to the
   production of such advertising.  Local advertising shall not include
   payments to the National Co-Op nor payments in connection with permanent
   on-premises signs, lighting, menus, menuboards, purchasing or maintaining
   vehicles even though such vehicles display in some manner KFC's trademarks
   (except the cost of the materials displayed are included), contributions
   sponsorships (unless KFC's trademarks are prominently displayed by the
   group or activity being sponsored), premium or similar offers such as
   discounts, price reductions, special offers, free offers and sweepstake
   offers (except that the media costs associated with promoting the premium
   offers are included); employee incentive programs, and other similar
   payments which KFC may determine in its sole discretion should not be
   included in determining whether Franchisee has met his obligation to spend
   3% of Gross Revenues for local advertising.  Within sixty (60) days
   following the close of the Franchisee's fiscal year, the Franchisee shall
   pay to the National Co-Op, in addition to other payments to it, such
   amount as may be necessary so that payments pursuant to this subsection
   10.3 shall not be less than 3% of Gross Revenues for the preceding fiscal
   year, unless he can demonstrate to KFC's satisfaction that sound business
   judgment does not call for additional local advertising.

   10.4  At the request of KFC, the Franchisee will promptly join, and during
   the License Term faithfully participate in and make contributions to (at
   rates and upon terms established from time to time by) one or more
   Approved Local Co-Ops which, for purposes of this Agreement, are programs,
   or groups or associations of operators of KFC outlets  now or hereafter
   from time to time designated and approved by KFC for the pooling of
   resources to advertise or promote (or both) any of the Approved Products
   in a locality or region designed by KFC for such purposes.  The Franchisee
   will subscribe to and abide by the bylaws and advertising agreements
   adopted by such Approved Local Co-Ops.

   The Franchisee may not be required to join more than one Approved Local
   Co-Op if the contributions of the Franchisee to Approved Local Co-Ops
   would exceed 3% of Gross Revenue solely by reason of belonging to more
   than one such Co-Op.  The Franchisee shall abide by all reasonable
   determinations of an Approved Local Co-Op as to areas assigned to or
   covered by it and as to allocations of program expenditures among its
   participants based on relative media coverage within a given area.  The
   Franchisee's obligations hereunder shall not depend upon participation in
   any Approved Local Co-Op by other KFC franchisees within the area designed
   for the Co-Op.  In the event of a dispute between two or more Approved
   Local Co-Ops as to the extent of area coverage, KFC shall resolve the
   dispute and assign the Outlet to one or more such Approved Local Co-Ops in
   exercise of its reasonable business judgment.

   Franchisee shall also join and faithfully participate in and make
   contributions to Approved Local Co-Ops as may be designated by KFC from
   time to time with respect to all other outlets which sell Kentucky Fried
   Chicken and which are owned or controlled by or franchised to all or any
   of the persons named herein as the Franchisee, or any person or persons
   who control, are controlled by or are under common control with any person
   or persons named herein as the Franchisee.

   NOTE THAT THIS REQUIREMENT TO JOIN APPROVED LOCAL CO-OPS EXTENDS TO
   OUTLETS OTHER THAN THE ONE COVERED BY THIS AGREEMENT.

   10.05  No action taken by the National Co-Op or any Local Co-Op shall
   diminish the Franchisee's obligations to KFC hereunder.  The Franchisee's
   obligations to the National Co-Op or to any Approved Local Co-Op shall be
   for the benefit of, and may be enforced by, KFC, such Co-Op, or any
   participant in such Co-Op.

   11.  Records and Audits

   11.1  All Gross Revenues shall be recorded on cash registers.  The
   Franchisee shall, in a manner and form satisfactory to KFC, prepare on a
   current basis (and preserve for no less than three years) complete and
   accurate records concerning Gross Revenues and all financial, operating,
   marketing and other aspects of the Outlet and the business conducted under
   this Agreement, and maintain an accounting system which fully and
   accurately reflects all aspects of the Outlet and such business.  Such
   records shall include but not be limited to books of account, tax returns,
   daily reports, statements of Gross Revenues (to be prepared each month for
   the preceding month), profit and loss statements (to be prepared at least
   annually), and balance sheets (to be prepared at least annually). 
   Franchisee shall also submit to KFC current financial statements and such
   other reports as KFC may reasonably request to evaluate or compile
   research data on any aspects of the Outlet or its business.

   11.2  From the date hereof until three years elapse following the end of
   the License Term, KFC or its authorized agent shall have the right to
   request, receive, inspect and audit, at all reasonable times, any or all
   of the records referred to above wherever they may be located or at any
   other mutually agreeable location.  If any such inspection or audit
   discloses a deficiency in the payment of any royalty, advertising or other
   amount required to be paid under this Agreement, the Franchisee shall
   immediately pay the deficiency in royalty to KFC and the deficiency in
   advertising to the National Co-Op, provided the deficiency exceeds $50. 
   In addition, if the deficiency for any audit period equals or exceeds 2%
   of the correct amount of royalties due, the Franchisee shall also
   immediately pay to KFC the entire cost of such inspection or audit
   (including but not limited to travel, lodging, meals, salaries and other
   expenses of the inspecting or auditing personnel).  For the purposes of
   the preceding sentence, an audit period shall be each fiscal year of the
   Franchisee and the current fiscal year of the Franchisee even if less than
   a year.  If the audit discloses an overpayment of royalties, KFC will
   promptly pay the amount of such overpayment to Franchisee, provided that
   the amount exceeds $50.

   12.  Purchase of Equipment, Supplies, Etc.

   12.1  The Franchisee shall have the right to purchase directly from any
   approved manufacturer or distributor the equipment, paper goods and other
   products required by KFC to be utilized in the establishment or operation
   of the Outlet.

   12.2  KFC shall promptly (and in any event within 30 days) furnish to the
   Franchisee at his request the then current standards and specifications
   applicable to any equipment, supplies, trademarked paper goods or other
   products required by KFC to be utilized in the establishment or operation
   of the Outlet provided that KFC shall not be obligated to disclose any of
   its trade secrets.  In addition, KFC shall promptly (and in any event
   within 30 days) furnish to the Franchisee at his request the names and
   addresses of all manufacturers and distributors currently approved by KFC
   from whom such equipment, supplies trademarked paper goods and other
   products are available for sale to the Franchisee.

   12.3  If the Franchisee desires to purchase the required products from a
   manufacturer or distributor not then approved by KFC, the Franchisee shall
   provide KFC with all information regarding such manufacturer or
   distributor reasonably requested by KFC, and where appropriate, the
   manufacturer or distributor may be required to provide KFC with samples of
   the products that the Franchisee desires to purchase.

   12.4  Any tests reasonably required by KFC to determine whether the
   products meet current KFC standards and specifications shall be performed
   by or under the direction or supervision of KFC but at the cost of the
   manufacturer or distributor.  On the completion of any such tests and any
   other procedures reasonably required by KFC, and on completion of KFC's
   determination as to whether the manufacturer or distributor possesses
   adequate capacity and facilities to supply the Franchisee's needs in the
   quantities and at the times and with the reliability requisite to an
   efficient operation, KFC shall promptly notify the Franchisee and the
   manufacturer or distributor whether KFC approves the manufacturer or
   distributor as a source of supply of the products involved to the
   Franchisee; and, if not, KFC shall advise the Franchisee and the
   manufacturer or distributor of the basis for its decision.  KFC shall not
   be required to approve sources of equipment, paper goods or other products
   which do not meet KFC's standards and specifications or which constitute
   or embody seasoning or other trade secrets of KFC.  KFC shall not be
   arbitrary or capricious in establishing applicable standards and
   specifications.

   12.5  KFC may from time to time review the qualify of such
   equipment, supplies, paper goods and other products produced or supplied by
   approved manufacturers and distributors and their capacity and facilities,
   and shall have the right to monitor the production, use and ultimate
   disposition of items bearing KFC's trademarks.  On the basis of such
   review and monitoring, KFC may remove such manufacturers or distributors
   from the list of approved sources.  In such event, KFC shall promptly
   advise Franchisee of such action.

   13.  Insurance.  At all times during the License Term, the Franchisee
   shall maintain in effect such insurance as may be required by the terms of
   any lease or mortgage covering the Outlet, and in any event shall
   maintain:

   (a) Fire, extended, coverage and vandalism and malicious mischief at 80%
   of actual cash value of building, contents and improvements.

   (b) Employer's liability and workmen's compensation insurance as
   prescribed by applicable law, and

   (c) Comprehensive general liability and automobile insurance on an
   occurrence basis naming KFC as an additional insured and underwritten by
   any reputable insurance carrier approved by KFC, covering the following
   risks in no less than the following amounts, subject to reasonable increase
   by KFC after five years based on inflation or future experience with
   claims asserted against food outlets:

        Type of Risk                            Limit of Liability

        Bodily injury to or death               $300,000 each accident
        of one or more persons                    or each person

        Property damage or destruction          $100,000 each accident

        Public and product liability            $300,000 each occurrence

   Simultaneously herewith, annually hereafter and each time a change is made
   in such insurance or insurance carrier, the Franchisee shall furnish KFC
   with certifications by the insurance carrier evidencing the term and
   coverage of the insurance in force and the persons insured.  Such
   certificates shall provide that the insurance coverage will not be
   canceled, altered, or permitted to lapse or expire without 30 days' advance
   written notice to KFC.  KFC, or its insurer, shall have the right to
   participate in discussions with the Franchisee's insurance company or any
   claimant (in conjunction with Franchisee's insurance company) regarding
   any product liability claim and the Franchisee agrees to adopt KFC's
   reasonable recommendations to his insurance carrier regarding the
   settlement of any such claims.

   14.  Condemnation and Casualty.

   14.1  The Franchisee shall give KFC notice of any proposed taking through
   the exercise of the power of eminent domain, at the earliest possible
   time.  If the Outlet or a substantial part thereof is to be taken, the
   Outlet may be relocated within the area specified in subsection 3.5 or
   elsewhere with KFC's written approval in accordance with KFC's relocation
   procedures.  If such relocation is authorized by KFC and the Franchisee
   opens a new outlet at such other location in accordance with KFC's
   specifications within one year of the closing of the old outlet, the new
   outlet will thenceforth be deemed to be the Outlet licensed under this
   Agreement.  If such a condemnation takes place and a new Outlet does not,
   for whatever reason, become the Outlet under this agreement in strict
   accordance with this paragraph, then the License shall terminate forthwith
   upon notice thereof by KFC to the Franchisee.

   14.2  If the Outlet is damaged by fire or other casualty, the Franchisee
   will expeditiously repair the damage.  If the damage or repair requires
   closing the Outlet, the Franchisee will immediately notify KFC, will
   repair or rebuild the Outlet in accordance with KFC's specifications, and
   will reopen the Outlet for continuous business operations as soon as
   practicable (but in any event within one year after closing of the
   outlet), giving KFC advance notice of the date of reopening.  If the
   Outlet is not reopened in accordance with this paragraph, the License will
   forthwith terminate.

   14.3  The License Term shall not be extended by any interruption in the
   Outlet's operations except by an act of God that results in the Outlet
   being closed not less than 60 days nor more than 365 days.  Franchisee
   must apply for any such extension within sixty (60) days following the
   reopening of the Outlet.  Except as provided in subsection 8.1, no event
   during the License Term shall excuse the Franchisee from paying royalties
   or minimum royalties as provided herein.

   15.  Restrictions on Certain Activities.

   15.1  During the License Term, the Franchisee shall not (without the prior
   written consent of KFC) directly or indirectly, through corporation, or
   through partnerships, trusts, associations, joint ventures or other
   unincorporated businesses, perform any services for, engage in or acquire
   be an employee of, have any financial, beneficial or equity interest in,
   or have any interest based on the profits or revenues of, any business
   similar to the Outlet, except for other outlets franchised from KFC or its
   affiliates.  For one year following the License Term, the same
   restrictions shall apply but only with respect to businesses operated
   within ten miles of the Outlet.  For purposes of this paragraph, a
   "similar business" is a business which sells or prepares fried chicken or
   other products similar to other Required Products or in which know-how
   acquired by KFC franchisees could be used to the disadvantage of KFC or its
   other franchisees.  Nothing in this paragraph shall prevent the Franchisee
   and his family, collectively from owning not more than a total of 10% of
   the stock of a company engaged in a similar business, the stock of which
   is publicly traded at the time of such ownership.

   15.2  If any court or other tribunal having jurisdiction to determine the
   validity or enforceability of the preceding subsection determines that,
   strictly applied, it would be invalid or unenforceable, the definition of
   "similar business" and the time and geographical provisions of the
   preceding subsection shall be deemed modified to the extent necessary (but
   only to that extent) so that the restrictions in that subsection, as
   modified, will be valid and enforceable.

   15.3  Franchisee covenants that as a KFC franchisee, he will have access
   to KFC's trade secrets and confidential practices and therefore, is in a
   unique position to use the special knowledge he will have gained while a
   franchisee.  Franchisee acknowledges that a breach of the covenants
   contained in Section 15 will be deemed to threaten immediate and
   substantial irreparable injury to KFC giving KFC the right to obtain
   immediate injunctive relief without limiting any other rights or remedies
   of KFC.

   16.  Assignment

   16.1  General.  None of the Franchisee's rights under this Agreement, all
   of which are personal in nature, may be the subject of any pledge, lien,
   levy, attachment, or security interest or arrangement, or acquired through
   execution, foreclosure, or like action or event.  Without KFC's prior
   written consent and compliance in all other respects with the terms in
   this Section, none of the Franchisee's rights or obligations under this
   Agreement are assignable or transferable.  Any purported transaction,
   interest or action contrary to this Section will be a breach of this
   Agreement and will be void.

   Upon and after each valid assignment of the License pursuant to this
   Section 16, the assignee or assignees shall be deemed to be the Franchisee
   hereunder and shall be bound by and liable for all existing and future
   obligations of the Franchisee.  No stockholder in any corporation which
   becomes the Franchisee shall have any rights in or under this Agreement by
   reason of his stock ownership, and the name of such corporation shall not
   include any of the names, trademarks, or service marks of KFC, without
   KFC's prior written consent.

   16.2  Approved Assignments and Transfers.  This Agreement may not be
   assigned or transferred, whether by sale, by death of Franchisee, or
   otherwise, except:

   (a) to a corporation in which the Franchisee is the 'Control Person,' or

   (b) to an individual who is determined by KFC to meet the requirements of
   an individual assignee or transferee under subsection 16.3(b) below; or

   (c) to a corporation in which the 'Control Person' is determined by KFC to
   meet the requirements of a 'Control Person' under subsection 16.3(b)
   below.

   Any change in the 'Control Person' thereof shall be deemed to be a
   transfer for purposes of this subsection 16.2.

   If the initial Franchisee named on page 1 hereof is a corporation, an
   assignment of this Agreement shall be deemed to have been made to such
   corporation and a 'Control Person' shall be established for such
   corporation as hereinabove provided.

   As used in this Agreement, the term 'Control Person' means the individual
   who has the authority to, and does in fact, actively direct the business
   affairs of a corporation with respect to the Outlet.  Such authority may
   arise by reason of the ability to vote a majority of the voting stock of
   the corporation, by contract, or as otherwise may be determined by KFC.

   16.3  Conditions to Assignments and Transfers.

   (a)  No assignment or transfer of this Agreement shall be approved by KFC
   unless and until all accrued obligations of Franchisee to KFC under this
   Agreement shall have been satisfied in full.  KFC may conduct an
   investigation and audit under Section 11 (Records and Audits) in order to
   determine the extent of accrued obligations.

   (b)  A proposed 'Control Person' or a proposed individual assignee or
   transferee must demonstrate to KFC's satisfaction that he meets in all
   respects KFC's high standards applicable to new franchisees regarding
   experience in the food business, personal and financial reputation and
   stability, willingness and ability to devote adequate time and best
   efforts to the operation of the Outlet, and such other criteria and
   conditions as KFC may reasonably apply in evaluating new franchisees.  KFC
   must be provided such information about the proposed individual as it may
   reasonably require.

   (c)  A proposed assignee or transferee must agree in a writing
   satisfactory to KFC to assume all of the obligations of Franchisee under
   the Agreement and demonstrate to KFC's satisfaction that he meets in all
   respects KFC's standards applicable to new franchisees regarding financial
   resources.  In addition, the proposed assignee or transferee (or its
   'Control Person,' if the proposed assignee or transferee is a corporation)
   must meet the requirements of a 'Control Person' Specified in Clause (b)
   above.

   16.4  Anything herein to the contrary notwithstanding, no assignment of
   the franchise or of a majority of the capital stock of a corporate
   franchisee shall be made for value to any person other than the
   Franchisee's relatives by blood or marriage unless and until (a) the
   parties to the proposed transaction have entered a binding agreement with
   respect thereto, subject only to the rights of KFC hereunder, (b) KFC has
   been furnished a copy of the said binding agreement, and (c) KFC has been
   offered in writing a 30 day period in which to acquire the said franchise
   or capital stock upon the same or equivalent terms and conditions
   specified in the said agreement.

   The Franchisee will advise each prospective transferee of this provision
   and the other terms of this Agreement.

   16.5  Upon any transfer or assignment of this Agreement, (other than a
   transfer deemed to occur upon a change in the Control Person), Franchisee
   shall pay to KFC the sum of $2,000 as an assignment expense charge;
   provided, however, that if several assignments are made simultaneously, to
   the same party, the aggregate assignment expense charge will be reduced by
   KFC to a reasonable amount.  The assignment expense charge shall be $1,000
   when a transfer to an existing Kentucky Fried Chicken franchisee occurs. 
   The assignment expense charge shall be adjusted to reflect any 10%
   increase in the Consumer Price Index using June 1976 as the base period
   (170.10).

   17.  Termination of License.

   17.1  Termination by Notice from Franchisee.  If the Franchisee desires to
   permanently close the Outlet and cease doing business, he may terminate
   the License by giving 30 days advance notice to KFC, provided the Outlet
   is permanently closed simultaneously with such termination of the License.

   17.2  Termination by KFC without Notice.  Unless KFC promptly after
   discovery of the relevant facts notifies the Franchisee to the contrary in
   writing, the License will immediately terminate without notice (or in the
   event notice is required by law, immediately upon the giving of such
   notice or at the earliest time thereafter permitted by applicable law) in
   the event that:

   (a) the Franchisee is adjudicated bankrupt, or files any petition or
   pleading under Chapter XI of the Federal Bankruptcy Law or any other state
   or federal bankruptcy or insolvency laws, or an involuntary petition is
   filed with respect to the Franchisee under any such laws and is not
   dismissed within 30 days after it is filed, or a permanent or temporary
   receiver or trustee for the Outlet or all or substantially all of the
   Franchisee's property is appointed by any court, or any such appointment
   is acquiesced in, consented to, or not opposed through legal action, by
   the Franchisee, or the Franchisee makes a general assignment for the
   benefit of his creditors or makes a written statement to the effect that
   he is unable to pay his debts as they become due, or a levy of execution
   is made upon the Franchise, or an attachment or lien remains on the Outlet
   for 30 days unless the attachment or lien is being duly contested in good
   faith by the Franchisee and KFC is so advised, or

   (b) the Franchisee loses possession or the right of possession of all or a
   significant part of the Outlet through condemnation or casualty and the
   Outlet is not relocated or reopened as provided in Section 14
   (Condemnation and Casualty), or

   (c) the Franchisee contests in any court or proceeding the validity of, or
   KFC's ownership of, any of the trademarks, service marks or other rights
   licensed hereunder, or

   (d) a breach of Section 16 (Assignment) occurs, or

   (e) if the Franchisee is a corporation any action is taken which purports
   to merge, consolidate, dissolve or liquidate the Franchisee without KFC's
   prior written consent.

   17.3  Termination With Notice from KFC.  The License will terminate on
   notice in certain circumstances as provided in Section 14 (Condemnation
   and Casualty).  The License will terminate on the termination date
   specified in any notice by KFC to the Franchisee (without any further
   notice of termination unless required by law), provided that (i) the
   notice is hand-delivered or mailed at least 30 days (or such longer period
   as may be required by law) in advance of the termination date, (ii) the
   notice reasonably identifies one or more breaches or defaults in the
   Franchisee's obligations or performance hereunder, (iii) the notice
   specifies the manner in which the breach(es) or default(s) may be
   remedied, and (iv) the breach(es) or default(s) are not fully remedied
   before, and as of, the termination date.  The period given to remedy
   breaches and defaults shall, if permitted by law, be 10 days instead of 30
   days if the Franchisee shall have engaged in repeated breaches or defaults
   of this Agreement within the then preceding 24 months for which he shall
   have received notice of termination and termination failed to take effect
   because the breaches or defaults were remedied.

   18.  National Franchisee Advisory Counsel.  KFC will encourage the
   continuance of the Kentucky Fried Chicken National Franchisee Advisory
   Council (now incorporated within the National Co-Op) and will urge such
   Council to maintain in operation procedures whereby Franchisee may, as an
   absolute right, submit to Council members any matter to which, in any
   Council member's reasonable judgment, KFC should have, but has not,
   responded through normal channels.  KFC will respond with reasonable
   promptness to any such matter which the Council member forwards to KFC,
   stating its position on all such matters, and on any recommendations made
   by a Council member thereon, together with a full and complete written
   explanation of the reasons for KFC's position.  KFC shall assist the
   Council in establishing procedures for submission to KFC of matters of
   general interest to franchisees for discussion with, and investigation and
   consideration by, KFC.

   19. Right to Apply for New Franchised Outlets.  Before permitting the
   establishment of any new franchised outlet (defined below) at a location
   closer to the Outlet than to any other franchised outlet (except pursuant
   to commitments made before the Effective Date of this Agreement), KFC
   shall be obligated to give Franchisee 30 days prior written notice of such
   proposed action.  During such 30-day period, Franchisee may apply to KFC
   for a franchise to operate an outlet at such proposed new location and KFC
   shall negotiate in food faith with Franchisee regarding said application,
   taking into consideration all relevant factors, including, without
   limitation: (a) the established past and present operational performance
   and financial capacities of Franchisee, (b) whether he is currently in
   compliance with financial and other obligations to KFC and under this and
   other franchise agreements, and (c) efforts of Franchisee that have
   contributed to the development o consumer demand for Kentucky Fried
   Chicken locally and elsewhere.  As used herein "new franchised outlet"
   means an outlet not previously in existence, whether franchised or owned
   by KFC or its affiliates, and which will not be owned by KFC or its
   affiliates.

   20.  Miscellaneous

   20.1 No Agency, Etc.  The Franchisee shall neither have nor exercise any
   authority, express, implied, or apparent, to act on behalf of or as an
   agent of KFC or any of its affiliates or subsidiaries for any purpose, and
   shall take no action which might tend to create an apparent employer-
   employee or agency relationship between KFC and the Franchisee.  No
   fiduciary relationship exists between KFC and the Franchisee.  The
   Franchisee is, and shall remain, an independent contractor responsible for
   all obligations and liabilities of, and for all loss or damage to, the
   Outlet and its business and for all claims and demands based on damages or
   destruction of property or based on an injury, illness or death of any
   person or persons, directly or indirectly arising from or in connection
   with the operation of the Outlet.  KFC shall neither have nor exercise the
   right to control the day-to-day managerial operations of the Outlet or to
   manage the business of the Outlet or to hire, fire, or discipline persons
   employed by the Franchisee or at the Outlet.

   20.2 No Conflict with Other Agreements.  The Franchisee represents that he
   is not a party to or subject to agreements which might conflict with the
   terms of this Agreement and agrees not to enter into any such agreement
   during the License Term.

   20.3 Cost of Enforcement.  If KFC institutes and prevails entirely in any
   action at law or in equity against the Franchisee based entirely or in
   part on the terms of this Agreement, KFC shall be entitled to recover, in
   addition to any judgment entered in its favor, reasonable attorney's fees,
   court costs and all of KFC's expenses in connection with the litigation. 
   If the Franchisee prevails entirely in the claim instituted by KFC, he
   will be entitled to such fees, costs and expenses.  If neither side
   prevails entirely, each will bear his own costs.

   20.4  Non-Waiver.  No failure, forbearance, neglect or delay of any kind
   or extent on the part of KFC in connection with the enforcement or
   exercise of any rights under this Agreement shall affect or diminish KFC's
   right to strictly enforce and take full benefit of each provision of this
   Agreement at any time, whether at law for damages, in equity for
   injunctive relief of specific performance, or otherwise.  No custom,
   usage, concession or practice with regard to this Agreement, the
   Franchisee or KFC's other franchisees shall preclude at any time the
   strict enforcement of this Agreement (upon due notice) in accordance with
   its literal terms.  No waiver by KFC of performance of any provision of
   this Agreement shall constitute or be implied as a waiver of KFC's right
   to enforce such provisions at any future time.

   20.5  Scope of Agreement, Changes, Consents, Etc..  This Agreement
   constitutes the entire understanding and agreement of the parties
   concerning the outlet and supersedes all prior and contemporaneous
   understandings and agreements of the parties, whether oral or written,
   pertaining to the Outlet, except for any express obligations of the
   Franchisee under the franchise option agreement for the Outlet and except
   for any written "master" agreement that may be in force between KFC and
   the Franchisee.  No interpretation, change, termination or waiver of any
   provision hereof, and no consent or approval hereunder, shall be binding
   upon the other party or effective unless in writing and signed by
   Franchisee and KFC's President, Vice President in charge of franchising or
   franchise services or General Counsel, except that a waiver need be signed
   only by the party waiving.

   20.6  Severability.  All provisions of this Agreement shall be severable
   and no such provision shall be affected by he invalidity of any other such
   provisions to the extent that such invalidity does not also render such
   other provision invalid.  In the event of the invalidity of any provision,
   this Agreement shall be interpreted and enforced as if all provisions
   thereby rendered invalid were not contained herein.

   20.7  Trademark Infringement.  Franchisee shall immediately inform KFC of
   any suspected or known infringement of or challenge to KFC's trademarks
   and systems by others and assist and cooperate with KFC in taking such
   action at KFC's own expense as KFC in its sole discretion deems
   appropriate.

   20.8  governing Law.  This Agreement has been made and accepted in
   Kentucky, and it shall be interpreted in accordance with and governed by
   the laws of the State of Kentucky and any applicable state franchise laws.

   20.9  Notices.  All notices and other communications provided for herein
   must be in writing and shall be sufficiently given if delivered in person
   or mailed by certified or other receipted mail, if to the Franchisee, at
   his address shown on page 23 or, if to KFC at Post Office Box 32070,
   Louisville, Kentucky, 40232, Attention: Vice President-Franchising. 
   Either party, by such notice, may change the address to which notices
   shall be sent.  Notices delivered in person shall be deemed given when
   delivered and mailed notices shall be deemed given when mailed.  If a
   corporation or more than one individual is in the Franchisee, then the
   Franchisee will authorize one natural person as correspondent with
   authority to bind Franchisee.

   20.10 Certain References.  References to weeks and months mean calendar
   weeks and calendar months.  References to persons mean legal entities as
   well as natural person.  Whenever the pronoun "he" or "his" is used
   herein, it is understood that such usage is the common gender and refers
   to masculine, feminine and neuter genders an also singular and plural.

   21. Certain Representations by the Franchisee.  The Franchisee represents
   that:

   (a) the Franchisee received a copy of the form of this Agreement at least
   15 working days before signing it and has had ample opportunity to consult
   with his attorney with respect thereto, and
   (b) no representation has been made by KFC as to the anticipated
   profitability of the Outlet, and
   (c) before signing this Agreement, the Franchisee either had experience
   working in a KFC outlet or investigated KFC and outlets franchised by KFC
   and had ample opportunity to contact existing KFC franchisees.

   IN WITNESS WHEREOF, the parties hereto set their hands and seals, in
   duplicate, the day and year in this instrument first above written.

   Attest:                                 KFC CORPORATION



   ________________________________        BY_______________________________
   Assistant Secretary                          Vice President



                                      The address of Franchisee is:



                                                                   Exhibit 21

                           Subsidiaries of the Company
                               as of May 29, 1997    

        The Company owns all of the stock of the following corporations:

        Name                          State of Incorporation

   Marcus Theatres Corporation             Wisconsin
   Marcus Restaurants, Inc.                Wisconsin
   B & G Realty, Inc.                      Wisconsin
   First American Finance Corporation      Wisconsin
   Marc Plaza Corporation                  Wisconsin
   Pfister Corporation                     Wisconsin
   Marcus Geneva, Inc.                     Wisconsin
   Marcus Hotels, Inc.                     Wisconsin
   Budgetel Inns, Inc.                     Wisconsin
   Woodfield Suites, Inc.                  Wisconsin


        Woodfield Suites, Inc. owns all of the stock of the following
   corporations:

        Name                                   State of Incorporation

   Woodfield Suites Hospitality Corporation           Wisconsin
   Woodfield Suites Franchises International, Inc.    Wisconsin


        Marcus Theatres Corporation owns all of the stock of the following
   corporations:

        Name                          State of Incorporation

   Appleton Theatres Corporation           Wisconsin
   Centre Theatres Corporation             Wisconsin
   Marcus Cinemas, Inc.                    Wisconsin
   Marcus Productions, Inc.                Wisconsin
   Southtown Corporation                   Wisconsin
   Stephen Amusement Corporation           Wisconsin
   Tower 41-Corporation                    Wisconsin
   Vending Corporation                     Wisconsin
   41-Bowl, Inc.                           Wisconsin
   Marcus Amusement Co., Inc.              Wisconsin


        Budgetel Inns, Inc. owns all of the stock of the following
   corporations:

        Name                             State of Incorporation

   Budgetel Partners, Inc.                    Wisconsin
   Guest House Inn-Appleton, Inc.             Wisconsin
   Guest House Inn of Manitowoc, Inc.         Wisconsin
   Marc's Budgetel of Nebraska, Inc.          Nebraska
   Budgetel Franchises International, Inc.    Wisconsin
   Woodfield Refreshments of Colorado, Inc.   Colorado
   Woodfield Refreshments of Ohio, Inc.       Ohio


        Marcus Restaurants, Inc. owns all of the stock of the following
   corporations, except it owns 50% of 642, Inc.:

        Name                          State of Incorporation

   Marc's Carryout Corporation              Wisconsin
   Tops, Inc.                               Illinois
   Captains-Juneau, Inc.                    Wisconsin
   Captains-Wausau, Inc.                    Wisconsin
   Captains-Kenosha, Inc.                   Wisconsin
   Colony Inns Restaurant Corporation       Wisconsin
   642, Inc.                                Wisconsin
   Cafe Refreshments, Inc.                  Wisconsin
   Glendale Refreshments, Inc.              Wisconsin
   Grand Avenue Refreshments, Inc.          Wisconsin

        Marcus Restaurants, Inc. has an option to purchase the remaining 50%
   of the stock of 642, Inc. for $5.

        Colony Inns Restaurant Corporation owns 80% of the stock of Colony
   Inns Refreshments, Inc., a Wisconsin corporation, and has an option to
   purchase the remaining 20% for $5.

        Hasty Host Distributing Corp. is a subsidiary of Tops, Inc.

        Marcus Hotels, Inc. owns all of the stock of the following
   corporations:

        Name                          State of Incorporation

   HPG Laundry Systems, Inc.               Wisconsin
   Marcus Northstar, Inc.                  Minnesota
   Marcus Hotels of California, Inc.       California
   Marcus Indian Wells, Inc.               California


                                                                 Exhibit 23.1


               Consent of Ernst & Young LLP, Independent Auditors


   We consent to the incorporation by reference in Registration Statements
   (Forms S-8 No. 33-18801 and No. 33-55695) of The Marcus Corporation of our
   report dated July 18, 1997, with respect to the consolidated financial
   statements of The Marcus Corporation included in the Annual Report (Form
   10-K) for the year ended May 29, 1997. 


                                      ERNST & YOUNG LLP



   Milwaukee, Wisconsin
   August 22, 1997


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE MARCUS CORPORATION'S FINANCIAL STATEMENTS AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          MAY-29-1997
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